AATCE Program Overview - Training - Apple
AATCE Program Overview - Training - Apple
AATCE Program Overview - Training - Apple
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Training</strong> and Certification<br />
<strong>Apple</strong> Authorized <strong>Training</strong> Center for Education<br />
<strong>Program</strong> <strong>Overview</strong>
<strong>Apple</strong> Authorized <strong>Training</strong> Center<br />
for Education<br />
<strong>Program</strong> <strong>Overview</strong><br />
Contents<br />
What’s an <strong>Apple</strong> Authorized <strong>Training</strong> Center for Education? ...................................................... 3<br />
What Does it Take to Be an <strong>AATCE</strong>? ........................................................................................................ 4<br />
Why Become an <strong>AATCE</strong>? ............................................................................................................................. 7<br />
Interested in Becoming an <strong>AATCE</strong>? ......................................................................................................... 8<br />
<strong>Program</strong> Costs ................................................................................................................................................. 9<br />
Frequently Asked Questions ................................................................................................................... 10<br />
<strong>AATCE</strong> Terms ................................................................................................................................................... 11<br />
<strong>Apple</strong> Authorized <strong>Training</strong> Center<br />
<strong>Program</strong> <strong>Overview</strong>
What is an <strong>Apple</strong> Authorized <strong>Training</strong> Center for Education?<br />
The <strong>Apple</strong> Authorized <strong>Training</strong> Center for<br />
Education logo can be used in marketing<br />
communications and signage.<br />
Quality, Simplicity, and Innovation<br />
These values have made <strong>Apple</strong> one of the most exciting and valuable brands in the<br />
world today. From San Francisco to Paris to Beijing, <strong>Apple</strong> customers expect these<br />
values to be present in all aspects of the brand, from product design to customer<br />
service to training.<br />
<strong>Apple</strong> has an incredible history of creating innovative products, notably the Mac,<br />
iPod, and iPhone. The same innovative spirit guided the creation of <strong>Apple</strong>’s chain of<br />
world-class retail and online stores, plus the revolutionary iTunes Store. In fact, Business<br />
Week recently concluded that <strong>Apple</strong> was the #1 innovative company in the world, citing<br />
its ability to deliver “great consumer experience with outstanding design.”<br />
<strong>Apple</strong> will continue<br />
to create exceptional<br />
products and services<br />
for many years to come.<br />
Schools that provide an<br />
exceptional learning<br />
experience today will<br />
give students a career<br />
jump-start.<br />
<strong>Apple</strong> Authorized <strong>Training</strong> Center for Education <strong>Program</strong><br />
The <strong>Apple</strong> Authorized <strong>Training</strong> Center for Education (<strong>AATCE</strong>) program was developed<br />
along the same principles of quality, simplicity, and innovation.<br />
The <strong>AATCE</strong> program provides unique benefits to schools that use <strong>Apple</strong>’s professional<br />
software solutions in their own academic curriculum. Academic institutions incorporate<br />
the <strong>Apple</strong> Certified <strong>Training</strong> into their existing accredited curriculum and administer<br />
certification to their enrolled students and faculty. This program is flexible in its design,<br />
providing the <strong>Apple</strong> Pro <strong>Training</strong> series textbooks to augment the existing curriculum.<br />
<strong>AATCE</strong>s deliver <strong>Apple</strong>’s proprietary courses to their own students and faculty through<br />
<strong>Apple</strong> Certified Trainers who meet <strong>Apple</strong>’s quality standards.<br />
<strong>Apple</strong> classes are scalable to fit all needs of an educational institution within a normal<br />
semester-length class, and are the perfect addition to your current new media program.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
3
What Does it Take to Be an <strong>AATCE</strong>?<br />
“Our district’s Career<br />
Technical and Adult<br />
Education Department<br />
had the vision to<br />
allocate Carl Perkins<br />
funds to help build our<br />
<strong>Apple</strong> Authorized<br />
<strong>Training</strong> Center, which<br />
gives my students real,<br />
long-term career<br />
opportunities.”<br />
Ross Kallen, Digital Media Advisor,<br />
Rancho Bernardo High School<br />
Give your students an education that is more relevant in the real world. Educate them in<br />
the use of <strong>Apple</strong>’s Creative and IT solutions. Certify their skills. See them thrive in the film<br />
and video, music and audio, and Information Technology professions where <strong>Apple</strong><br />
solutions are the standard tools the pros use. Do what many other universities,<br />
community colleges, and high schools are already doing—train and certify your<br />
students for career success.<br />
In order to ensure all <strong>AATCE</strong>s are able to deliver an exceptional student experience,<br />
<strong>Apple</strong> has developed comprehensive and objective program terms that must be met at<br />
all times. <strong>Program</strong> terms can be summarized under the following headings:<br />
• <strong>Apple</strong> Focus<br />
• Classroom Excellence<br />
• Student Experience<br />
<strong>Apple</strong> Focus<br />
A classroom focused on <strong>Apple</strong> products gives students confidence that they’re receiving<br />
the best training and advice available. It offers them a wide range of courses and exams,<br />
ensuring that students can find the training and certification they need.<br />
<strong>AATCE</strong>s are expected to:<br />
• Furnish at least one dedicated classroom with <strong>Apple</strong> equipment; <strong>AATCE</strong>s may not<br />
deliver <strong>Apple</strong> certification training on non-<strong>Apple</strong> systems.<br />
• Offer a range of <strong>Apple</strong> certification courses—IT and Creative<br />
• Offer the full range of <strong>Apple</strong>’s certification exams—even if the student or faculty<br />
member has not attended a course.<br />
• Engage an <strong>Apple</strong> Certified Trainer to deliver all <strong>Apple</strong> Certified training courses<br />
<strong>Apple</strong> Authorized <strong>Training</strong> Centers provide training and certification on the full range of <strong>Apple</strong> software.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
2
Classroom Excellence<br />
A classroom that’s well designed and provides plenty of space to learn, study, and<br />
complete exams will ensure that students are comfortable and confident as they learn<br />
new skills. To give your students the most meaningful educational experience, your<br />
facility’s equipment should be comparable to what they will encounter in the “real<br />
world.” An <strong>AATCE</strong> that provides compelling and clear certification and training<br />
information will encourage learners to continue their <strong>Apple</strong> education—earning<br />
additional certifications as <strong>Apple</strong> continues to innovate.<br />
<strong>AATCE</strong>s are expected to:<br />
• Maintain classrooms in accordance with the Facility Requirements Document (PDF).<br />
• Ensure the classroom layout is elegant and uncluttered, with high-quality and<br />
well-maintained fixtures.<br />
• Ensure that equipment and software are up-to-date and meet all specifications for<br />
the products and courses they must support.<br />
• Actively promote the value of <strong>Apple</strong> Certification.<br />
<strong>AATCE</strong>s can deliver<br />
certification training on<br />
OS X and <strong>Apple</strong>'s<br />
professional digital<br />
applications to<br />
matriculated students<br />
and current faculty.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
5
Student Experience<br />
Well-trained staff and a range of training and certification options will ensure students’<br />
success. <strong>Apple</strong> Certification can jump start your students' futures and distinguish them<br />
as professional-level users of OS X and <strong>Apple</strong>'s pro applications.<br />
<strong>AATCE</strong>s are expected to:<br />
• Ensure that all courses are offered by talented, professional ACTs; each <strong>AATCE</strong> should<br />
have at least two ACTs on staff.<br />
• Ensure that well-trained technical staff are available to support the classrooms.<br />
• Assist students in determining the most appropriate training and certification path.<br />
• Encourage all students to seek <strong>Apple</strong> certification.<br />
<strong>AATCE</strong>s can offer <strong>Apple</strong><br />
technical training for<br />
students who are planning<br />
careers in film, television,<br />
editing and a host of other<br />
media-driven professions.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
6
Why Become an <strong>Apple</strong> Authorized <strong>Training</strong> Center?<br />
Recognition by <strong>Apple</strong><br />
<strong>AATCE</strong>s benefit from being able to use the <strong>AATCE</strong> logo in their marketing materials and<br />
website. The <strong>Apple</strong> logo is recognized worldwide (<strong>AATCE</strong>s must abide by the specific<br />
guidelines for its use).<br />
Established Curriculum<br />
Use <strong>Apple</strong>’s proven curriculum for every subject, and take your IT and media programs<br />
to the next level by offering high-quality training on the same professional software<br />
used every day in current television shows, films, and recording studios - on the most<br />
stable OS in the world:<br />
• OS X<br />
• OS X Server<br />
• Aperture<br />
• Final Cut Pro<br />
• Logic Pro<br />
• Motion<br />
“ Everything we hear<br />
from our grads says<br />
that their Final Cut Pro<br />
experience is getting<br />
them jobs.”<br />
Dave Pollock, Dean, School of<br />
Filmmaking, North Carolina<br />
School of the Arts<br />
Student Certification<br />
Certified skills open doors.<br />
With an ever increasing number of media outlets creating an increasing demand for<br />
creative film, video, audio, music, and photographic content, career opportunities for the<br />
developers of that content are burgeoning.<br />
As <strong>Apple</strong> grows, so does the demand for qualified IT professionals to support and<br />
manage OS X implementations.<br />
Students with certified technical skills are in high demand all over the country and, in<br />
fact, around the world. By adding <strong>Apple</strong> Authorized <strong>Training</strong> to your curriculum, you can<br />
help your students meet that demand.<br />
Teacher <strong>Training</strong><br />
Get the most out of <strong>Apple</strong>’s solutions by ensuring that teachers, administrators and IT<br />
staff have the training they need to use them effectively.<br />
Marketing Materials<br />
<strong>AATCE</strong>s benefit from a range of marketing materials supplied by <strong>Apple</strong> for use inside<br />
and outside their facilities. They also receive marketing guidelines and recommendations<br />
developed specifically for <strong>AATCE</strong>s. <strong>AATCE</strong>s may also access product imagery, keynote<br />
presentations, demo movies, and other marketing materials.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
7<br />
<strong>Training</strong> Materials<br />
<strong>AATCE</strong>s have access to all the materials instructors need to deliver <strong>Apple</strong> certification<br />
training courses, including instructor notes and presentation material, course exercises,<br />
comprehensive student guides, access to online exams, and study resources. <strong>AATCE</strong>s can<br />
purchase materials directly from Peachpit Press with a generous <strong>AATCE</strong> discount.
Interested in Becoming an <strong>AATCE</strong>?<br />
<strong>AATCE</strong>s are carefully selected to meet <strong>Apple</strong>’s highest standards in all areas, including<br />
facility, instructors, course delivery, and infrastructure. The goal of the program is to offer<br />
<strong>Apple</strong> customers and students the highest-quality training experience—from students<br />
to faculty to administrative staff.<br />
Talk with your <strong>Apple</strong> Account Executive about whether the <strong>AATCE</strong> program is right for<br />
your school. To be accepted into the program, schools must meet the criteria in the<br />
<strong>AATCE</strong> Terms at the end of this document.<br />
How to Apply<br />
Step 1: Review the certification and training course descriptions on training.apple.com<br />
to decide which courses you want to offer and talk with your <strong>Apple</strong> account executive<br />
about the program.<br />
Step 2: Review the program guide and complete an application at training.apple.com/<br />
aatc/education. If your application is accepted, <strong>Apple</strong> Education Marketing will schedule<br />
a conference call to answer your questions and confirm your eligibility. The application<br />
should include photos of your facility and identify the <strong>Apple</strong> Certified Trainers with<br />
whom you’ll be working.<br />
Step 3: If you plan to have your own instructors become <strong>Apple</strong> Certified Trainers, they’ll<br />
have to complete the requirements for the <strong>Apple</strong> Certified Trainer program. Details and<br />
an application appear at training.apple.com/act.<br />
Step 4: Complete a contract with <strong>Apple</strong>. If you already have a fully executed agreement<br />
with <strong>Apple</strong>, we’ll simply send you an <strong>AATCE</strong> addendum, which you’ll have thirty (30)<br />
days to review, sign, and return.<br />
If you’re a new <strong>Apple</strong> customer, the Contracts team will work with you to execute the<br />
<strong>AATCE</strong> Addendum along with your contract.<br />
Avoid delays by adding contracts@apple.com to your address book, and verify that your<br />
email account will accept attachments.<br />
Step 5: Start delivering <strong>Apple</strong> certification training!<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
8
<strong>Program</strong> Costs<br />
There’s no cost to apply and interview for the <strong>AATCE</strong> program. Once accepted, the costs<br />
of starting an <strong>AATCE</strong> program depend on the size of the classrooms, number of<br />
students, and a variety of other factors.<br />
The following table is designed to help plan your budget.<br />
Item Cost Quantity<br />
Copy of relevant <strong>Apple</strong> software<br />
Market price* minus the<br />
Education discount<br />
One per student<br />
station, plus one for<br />
instructor station<br />
Student Mac + display Market price* One per student<br />
Copy of relevant <strong>Apple</strong> Pro <strong>Training</strong> Series<br />
book<br />
Varies/ ~$75<br />
One per student<br />
Exam voucher Varies/ most exams are $75 One per student<br />
Instructor Mac + display + printer Market price* One per classroom<br />
*Market price: http://store.apple.com/us<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
9
Frequently Asked Questions<br />
How long will it take to process my application?<br />
Once your application is submitted, please allow 30–60 days for processing. <strong>Apple</strong> will<br />
contact you regarding the next steps.<br />
What is an <strong>Apple</strong> Certified Trainer (ACT)? How many do I need to have?<br />
An ACT is an independent teacher (not an <strong>Apple</strong> employee) who has completed the<br />
<strong>Apple</strong> Certified Trainer program—a rigorous training and certification program. Only<br />
ACTs can deliver <strong>Apple</strong> Certified <strong>Training</strong>. For more information regarding the ACT<br />
program, please visit the <strong>Apple</strong> <strong>Training</strong> website at training.apple.com/act.<br />
<strong>AATCE</strong>s may hire independent ACTs, or they may send their own teachers through the<br />
ACT certification program. An <strong>AATCE</strong> must have at least one ACT on staff, and <strong>Apple</strong><br />
recommends having at least two.<br />
What courses are available through <strong>AATCE</strong>s?<br />
All <strong>Apple</strong> IT and Creative certification courses may be delivered by <strong>AATCE</strong>s. Visit the<br />
<strong>Training</strong> & Certification website at training.apple.com to see a complete listing of <strong>Apple</strong><br />
Certification courses.<br />
What’s the difference between an <strong>Apple</strong> Authorized <strong>Training</strong> Center (AATC) and an<br />
<strong>Apple</strong> Authorized <strong>Training</strong> Center for Education (<strong>AATCE</strong>)?<br />
The <strong>AATCE</strong> program is designed to provide unique benefits to schools that use <strong>Apple</strong><br />
professional software solutions in their own academic curriculum. An <strong>AATCE</strong> offers<br />
courses and certification exams only to students or faculty enrolled in their own<br />
programs and cannot offer courses or exams to the general public, even as part of<br />
extension or enrichment programs. AATCs, on the other hand, offer courses to the<br />
general public.<br />
Can my <strong>AATCE</strong> become an AATC?<br />
Some educational facilities may be eligible to offer both academic delivery as an <strong>AATCE</strong><br />
and commercial delivery as an AATC. However, acceptance into the <strong>AATCE</strong> program<br />
doesn’t guarantee acceptance into the AATC program. <strong>Apple</strong> considers market<br />
saturation, geographic location and <strong>AATCE</strong> performance among other factors when<br />
approving AATCs. K12 facilities are not eligible to become AATCs.<br />
What if I need help? What kind of support can I expect?<br />
<strong>Apple</strong> <strong>Training</strong> & Certification provides all the tools your educational facility needs to be<br />
self-sufficient. <strong>AATCE</strong>s have access to a detailed instructions, guidelines and FAQs on<br />
<strong>Apple</strong>’s sales portal: <strong>Apple</strong> Sales Web.<br />
The <strong>Training</strong> & Certification team can be reached by email at trainingcenter@apple.com,<br />
and guarantees a response to every email within two business days, but does not offer<br />
phone support.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
10
<strong>AATCE</strong> Terms & Requirements<br />
• Deliver a minimum of one (1) course and five (5) exams per location, per quarter or<br />
semester.<br />
• Employ or contract with at least one <strong>Apple</strong> Certified Trainer (ACT) for delivery of all<br />
<strong>Apple</strong> Certification courses.<br />
• Maintain one copy of current <strong>Apple</strong> software per student and instructor system based<br />
on the <strong>Apple</strong> courses the training center is authorized to deliver.<br />
• Maintain a classroom that meets the standards required of the program. See the<br />
Facility Requirements Document (PDF) on training.apple.com/aatc for details.<br />
• Provide one set of student course materials per student.<br />
• Email is the primary form of communication for the <strong>AATCE</strong> program. Schools must<br />
have an email account that will accept attachments. All email queries are answered<br />
within two business days, unless otherwise noted.<br />
• Read the email program update and keep up to date on changes<br />
• Participate in <strong>Apple</strong> audits to help ensure quality delivery of <strong>Apple</strong> courses and exams.<br />
• Direct students to complete online class evaluations at the end of each <strong>Apple</strong> course<br />
delivered.<br />
• Provide <strong>Apple</strong> with monthly reports on number of exams and classes delivered.<br />
<strong>AATCE</strong><br />
<strong>Program</strong> <strong>Overview</strong><br />
11