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available in PDF - University of Kentucky Athletics

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E Q U I P M E N T<br />

Only Champions Wear Titanium<br />

K<br />

entucky not only<br />

wears Nike, but<br />

is under an all-school<br />

contract with the athletic apparel company.<br />

In 1997, UK signed the popular contract<br />

with the makers <strong>of</strong> the trademark swoosh.<br />

Thanks to Nike’s extensive research and<br />

product development, UK student-athletes<br />

stay on the cutt<strong>in</strong>g edge <strong>of</strong> quality and style<br />

with all <strong>of</strong> their gear.<br />

All 22 sports use Nike shoes and equipment<br />

and over the course <strong>of</strong> the contract,<br />

the Wildcats will receive millions <strong>of</strong> dollars<br />

worth <strong>of</strong> cloth<strong>in</strong>g, equipment and cash.<br />

The men’s basketball team has been recognized<br />

by the apparel company as a<br />

“Titanium” team – its highest dist<strong>in</strong>ction.<br />

While cloth<strong>in</strong>g adorned with “<strong>Kentucky</strong>”<br />

was already popular throughout the nation,<br />

thanks to Nike and its <strong>in</strong>ternational market<strong>in</strong>g<br />

reach, UK’s blue and white can now<br />

be found worldwide.<br />

K E N T U C K Y<br />

B A S K E T B A L L<br />

133

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