bus & paratransit conference & international bus roadeo / bus rapid ...

tuesday
tuesday
B
Telling Your Story to the Media
9:45 - 11:15 a.m.
Willow A, Level 2
How to successfully deal with the media.
A media interview should be a two-way street offering
an opportunity for the reporter and for you. The reporter
wants information for a news story, but you want to do the
interview to tell your organization’s story and point of view.
This session will explore how to successfully tell your story,
starting with the preparation needed before an interview
takes place. It will also offer advice on how to coordinate
with your press officer and how to work with print, radio,
and television reporters.
Moder at or
• Andrea Packer, chief communications officer, Utah Transit
Authority, Salt Lake City, UT
Pa nel is t s
• Meg Kester, marketing & communications manager, Intercity
Transit, Olympia, WA
• Mary Fetsch, communications director, Tri-County Metropolitan
Transportation District of Oregon, Portland, OR
G
More Efficient Training Departments, Bet ter Information
to Staff, and Leveraging Technology to our Advantage
• George Stites, supervisor, fleet engineering, King County Metro
Transit, Tukwila, WA
F rom T r a ining Bus t o Pa s senger Service
• Louis G. Maiello, surface transit training-subject matter expert,
FAAC Incorporated, Ann Arbor, MI
De v e l oping a M a in t e n a nce T r a ining C u r r icul u m
• Brian Markey, maintenance instructor, Los Angeles County
Metropolitan Transportation Authority, Los Angeles, CA
International Business Opportunities
9:45 - 11:15 a.m.
Issaquah, Level 3
A special session for APTA business members.
Interested in expanding your international business or
exploring opportunities outside of the United States? Attend
this session to hear from international representatives
about upcoming projects and business opportunities in their
countries — Australia, United Arab Emirates (U.A.E.), India,
and Brazil.
D
Training Strategies for
Optimum Performance
9:45 - 11:15 a.m.
Willow B, Level 2
Approaches that benefit employees and employers.
Training is critical to developing strong, capable employees
needed to meet today’s transit challenges. Employees are
being stretched and asked to perform more and different
duties. Technology has impacted all of us from driving a bus,
to scheduling a route, to supervising employees who rarely
come into a job site. How can we maintain effective training
and continue to grow our employees to meet today’s transit
challenges?
Moder at or
• Jeffrey Wharton, chair, APTA Business Member Business
Development Committee, and executive vice president/general
manager, IMPulse NC, INC., Mount Olive, NC
Pa nel is t s
• Saeed Mohammed Fadhei Al-Hameli, general managerbus
transportation, Department of Transport, Abu Dhabi, U.A.E.
• Scott Grenda, chairman, Bus Industry Confederation,
Victoria, Australia
• Ajai Mathur, chief operating officer, Urban Mass Transit
Company, Delhi, India
• Helcio Raymundo, co-director, R&B Engineering and
Architecture LTD, Sao Paulo, Brazil
Moder at or
• William E. Snell, senior instructor, San Mateo County Transit
District, South San Francisco, CA
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