UBI Banca Group

- courses to increase knowledge and educate on the subjects of customer satisfaction and
pricing excellence.
THE “VALORE IN RETE” TRAINING PROGRAMME FOR BRANCH MANAGERS
The important strategic project “ValoRe in Rete”, started in 2010, was completed during the
year. It was designed to stimulate and enhance the professional skills of existing Branch
Managers as key figures in local market coverage and in the development of complex
commercial activities.
The “ValoRe in Rete” project is an innovative and structured training programme, a genuine
“workshop” in which Branch Managers worked and addressed the challenge of the “virtuous
behaviour” – whether commercial, credit, organisational or HR management – needed to “make
a difference” in the excellent management of branch teams and in relationships with
customers and the community. A total of almost 1,500 managers were involved in the two year
period, led by a select team of 45 branch managers working in the delicate role of “teacherfacilitator”.
The results of the workshop confirmed the validity and success of this innovative approach,
designed also to share best experiences and practices employed within the Group.
As a result of this positive outcome, the 2011-2015 Business Plan identified the methodology
of this training approach as a model on which to base action to enhance and stimulate other
important business roles. Consequently the programme will be gradually extended in 2012
and 2013 to include Corporate Account Managers, Small Business Account Managers, Private
Bankers and Affluent Market Account Managers.
UBI ACADEMY
The foundation of UBI Academy, the new corporate university of the UBI Banca Group is
planned for the second quarter of 2012. It is a service consortium company and its business
purpose will be the planning and provision of services for life long learning and the
professional and managerial development of the personnel of the UBI Banca Group.
On the one hand, by centralising Group training activity, UBI Academy is designed to provide
support to develop and enhance the technical and professional knowledge and the managerial
experience and skills of UBI Banca Group personnel. On the other hand, the new company
intends to make use of the academic world and the best social and cultural institutions in
local communities in order to incorporate the capacity to innovate inherent in these
institutions.
Internal communication
The main commitment during the year concerning internal communication was the
development and subsequent relaunch of the new Group corporate portal (October 2011).
Many new features were introduced beginning with the editorial layout, which was completely
renewed and enhanced with simple and effective new graphics.
The home page of the portal is focused on the constant supply of information on the most
important Group initiatives. New interactive tools and environments were introduced with the
objective of making corporate communication and information an increasingly more
participatory and circular activity. These included a “survey” area to allow employees to
express their opinions on determined issues, an “ideas box” to collect suggestions from
colleagues on the specific subjects proposed, a “my profile” area in which each employee can
put their photos and give a description of their main interests outside work and finally a FAQ
area with a series of answers to frequently asked questions, accessible and always available
from every page of the portal.
Some pages on specific professional subjects are independently maintained and edited by
company different teams.
The new portal contains an entire section dedicated to the new online magazine YOUBI live,
which has replaced the Group’s traditional hardcopy house organ YOUBI (the last three
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