UBI Banca Group

• private individual customers can choose between charge card, revolving or flexible cards
(with repayment either of the balance or in instalments) of different varieties according to
the market (retail or private banking);
• companies, on the other hand, are offered business and corporate cards which vary
according to the credit limit and the services.
Some types of card are issued as part of a bundle with Duetto and Utilio accounts and with
mechanisms linked to the amount spent the year before (rebate programme), which eliminates
the subscription charge.
A marketing initiative with prizes, named “Formula UBI”, was launched in February 2011 to
increase customer loyalty, reserved to holders of the Libra MasterCard and managed on the
multi-channel platform (branches, QUI UBI, Contact Center and SMS).
The year 2011 was particularly successful for prepaid cards with the total increasing by 25%
to 220 thousand, mainly as a result of the success of the Enjoy card and marketing initiatives
linked to it. In detail:
• various partnerships were created with universities, local authorities, businesses and
associations. The success of these initiatives was facilitated by the ability to customise the
graphics of the card (e.g. by inserting the logo of a partner or images selected by it on the
card) and also the functions, so that the card could be used not only for purely banking
transactions, but also to use specific services provided by the partner;
• the ability to purchase the Enjoy cards online was introduced in October either through the
internet sites of the network banks or directly from QUI UBI and the web site
www.ubibanca.com;
• The Enjoy Special Edition card was launched in December 2011, an Enjoy card reserved to
employees of the UBI Banca Group, with customised graphics and the ability to select
charity projects to which a portion of the proceeds resulting from spending at POS
terminals using the card could be donated;
• the prize initiative “Formula UBI”, already mentioned was extended to include holders of the
Enjoy card in December.
The following important developments are planned for 2012: a prepaid card linked to an IBAN
for retired customers to which their pension can be credited; a new prepaid card with
microchip technology, available for adults and also for minors under the age of 18, which in
addition to normal functions will also allow high levels of customisation already available with
the Enjoy card; a new version of the Enjoy card (named One Card) which will enable
customers to customise the graphics directly, by using an application available on the
internet.
The main news concerning debit cards is the completion of the process to replace magnetic
strip cards with new microchip cards launched in the second half of 2010.
The total number of Libramat cards (debit cards used on the Bancomat-Pagobancomat and
Maestro networks) was affected in part by the activity just mentioned, with a reduction in the
total of approximately 2% 19 to 1,346,000 cards, which, however, mainly concerned inactive
cards.
The trend for use of the card was positive overall (+4.7% for the Bancomat network; +4% for
the Pagobancomat network).
As with other cards, the UBI Banca Group did not fail to innovate with debit cards too in
2011:
• a process was commenced in July to unify the PINs on the Bancomat-Pagobancomat and
Maestro networks with the objective of further simplifying use for customers;
• again in July, innovations were introduced to increase security. On-off functions and
“geographical activation” were introduced to allow a cardholder to autonomously
temporarily deactivate a card or to extend its use to include non European countries, while
the email alarm service guarantees constant monitoring of purchases made and provides
weekly or monthly statements of card use. All the new functions are accessible through the
multi-channel platform (branches, telephone, internet banking);
• the sale of the “I WANT TUBI” card was launched in the second half, the Libramat card
reserved for teenagers between the age of 13 and 17.
19 The change calculated compared to the 2010 figure considered net of duplications due to the replacement process in progress on
that date.
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