UBI Banca Group

In the fourth quarter of 2011, the Group launched a new service model for high income
bracket “affluent” customers (over €300 thousand), in accordance with the guidelines defined
in the Business Plan. It was named UBI Gold and oriented on three key spheres: the adoption
of an advisory approach structured on investment and protection areas, scheduled financial
check-ups during the year and the provision of specialist products and fidelity initiatives. The
new model was publicised by means of press campaigns, maxi poster campaigns, direct
marketing and events held in co-operation with the Accademia del Teatro della Scala (La Scala
opera house academy). A presentation road-show was also organised in major towns and cities
in which all the main branch and affluent account managers were involved.
At the same time the functions of the financial advisory platform were also developed to
increase their capacity to formulate appropriate investment proposals, which take account of
both financial optimisation approaches and the professionalism of the account managers and
their ability to assist customer-investors with the optimum allocation of assets in their
portfolio.
The advisory approach was also extended to other spheres and to lending in particular, where
a tool was implemented which supports the commercial network when making proposals to
customers. This also simplifies all the processing work involved in mortgage applications.
With a view to increasing fidelity, the Group launched an important initiative in 2011 with the
new programme “Formula UBI”, dedicated to holders of Libra credit cards and Enjoy prepaid
cards. The programme contains a distinctive feature compared to conventional fidelity
programmes employed in the sector because it not only rewards use of the card, but also a
wide range of Group products and services (e.g. loans, non life insurance policies, etc.).
DEVELOPMENT OF PRODUCTS AND SERVICES: CURRENT ACCOUNTS
On 8 th September 2011 the new offer, “I WANT TUBI”, targeted at teenagers aged 13 to 17, was
launched with which UBI Banca has conquered first place in the category of accounts for
children and young people in the special class for the best banking products chosen by the
financial daily Milano Finanza.
“I WANT TUBI” is an original promotion which involves products and services specially designed for this
customer segment, presented on a special young and innovative website. The brand was chosen to
represent the world of teenagers facing the stimulating challenge of becoming adults, winning their own
independence and establishing their own personalities in all aspects of life.
The account I WANT TUBI is completely free of charge and includes a “Bancomat” debit card, to make
secure cash withdrawals and purchases in Italy, online and while on vacation abroad. The debit card is
fitted with an innovative on/off function which allows the card to be activated and deactivated at any
moment according to need. A Qui UBI Internet Banking information service is also provided so that
customers can check all their spending. The account also offers gross interest earned on the account of
1%. New customers immediately receive a prize awarded to the young account holders, who also gain
access to a mix of true and genuine opportunities, the result of co-operation agreements with partners
and brands of interest to the target customers. A competition is also held with valuable prizes and the
opportunity to be selected for a study scholarship.
Advertising and customer relationship activity continued, again for the young target segment,
dedicated to Clubino, the savings book for children aged from 0 to 12, which has received two
prestigious awards (“GrandPrix Relational Strategies” and the Premio Freccia d’Oro
Assocomunicazione).
UBI Banca has also renewed the terms and conditions for the Duetto Basic account,
eliminating charges for branch withdrawals to make this account even more suited to the over
65 target segment.
This action has also partially met the requirements of Decree Law No. 201/2011, which
requires the existence of a dedicated current account for “socially disadvantaged” groups that
is totally exempt from bank charges and expenses.
Work on a project is in progress on the products front for the renewal of the range of current
accounts with the definition of a new modular current account, better able to meet demands
resulting from the following factors:
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