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Significant events that occurred during the<br />

year<br />

The organisational changes planned in the 2011-2015 Business<br />

Plan of the <strong>UBI</strong> <strong>Banca</strong> <strong>Group</strong><br />

On 13 th May 2011, the Management Board and the Supervisory Board of <strong>UBI</strong> <strong>Banca</strong> approved<br />

the <strong>Group</strong> Business Plan containing strategic guidelines and operating, financial and capital<br />

targets for the period 2011-2013/2015 1 .<br />

The plan, consisting of 16 business projects with a substantial impact on the achievement of<br />

the objectives set, groups organisational changes into three focus areas: business, governance<br />

and support, and product companies and special projects.<br />

The business area includes the largest number of projects, which are also the most important:<br />

the reorganisation of commercial activity (distribution model), changes to service models and<br />

also plans to accelerate commercial results, to be achieved through enhancing the <strong>Group</strong>’s<br />

distribution capacity and customer base by means of the following:<br />

▪<br />

▪<br />

▪<br />

▪<br />

▪<br />

a new “hour-glass” shaped distribution model, which combines the best features of the<br />

conventional “hierarchical” and “portfolio” models to create synergies from interaction<br />

between the different markets and different supply chains, generated by the co-ordination<br />

of new Local Headquarters;<br />

a more effective market segmentation and greater variety in the range of value added<br />

services, with the development of customised products and services, such as a modular<br />

current account, and a wide range of advisory services;<br />

a “mass market machine”, with the introduction in retail branches of a joint pool of account<br />

managers and operational staff for mass market customers and the selection of retail<br />

account managers to work on commercial development;<br />

a “pricing excellence project” to improve the structured management of pricing and to close<br />

gaps with the sector nationally, found by studies;<br />

acceleration of the integrated multi-distribution channel project.<br />

At the same time specific organisational and technological initiatives were identified with<br />

regard to problem loan management:<br />

▪ pro-active management of non-performing loans with:<br />

- the implementation of a new technologically advanced IT platform to manage the life<br />

cycle of deteriorated loans;<br />

- a revision of the organisational model to refine operating processes, differentiated by<br />

exposure and type of loan;<br />

- segmentation and division of positions into portfolios assigned to account managers who<br />

are allocated specific credit recovery budgets;<br />

▪ the optimisation of problem loan management through a new “by objectives” approach,<br />

which allocates a budget for the management of problem loan portfolios at the branch or<br />

corporate centre level of each network bank;<br />

▪ extension to the main product companies of the credit monitoring model to structurally<br />

reduce loan impairment rates.<br />

At the same time, the Business Plan also included a significant effort to streamline and/or<br />

automate internal operational and management processes and sales processes in order to<br />

shorten customer response times and improve transparency and clarity in contracts and<br />

regulations. This is also focused on reducing costs.<br />

1 The Business Plan was approved before the European sovereign debt crisis and the Italian crisis in particular manifested with an<br />

intensity which rendered internationally co-ordinated institutional action urgently necessary. This had inevitable repercussions on<br />

the expected performance of the real economy and on economic and financial market trends.<br />

30

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