UBI Banca Group

Social and environmental responsibility
By progressively integrating social responsibility objectives in its Business Plan, UBI Banca
pursues the convergence of corporate strategies, policies and objectives with its values and
principles and with the expectations of its stakeholders. The objective is to create sustainable
value through the control of reputational risk, to establish a strong and distinctive corporate
identity and to seek a climate of trust with its staff, its shareholder base and markets.
All the organisational units in the Group are involved in the definition and pursuit of social
responsibility objectives, with support from the Corporate Social Responsibility Function,
which formulates proposals for policies and guidelines, contributes to the management and
control system, supports the involvement of stakeholders and manages reporting activities.
A summary of the main social responsibility activities performed in 2011 is given below, while
the Social Report may be consulted for further information and in-depth analysis.
CORPORATE GOVERNANCE (Code of Ethics)
On conclusion of joint activity involving management, consisting of a series of interviews and a
working group composed of different functions formed by the “Macro Areas” of UBI Banca, the
network banks and the principal product companies, on 13 th and 14 th December 2010 the
Supervisory Board and the Management Board of UBI Banca approved the Code of Ethics,
which is an integral part of the “Organisational, Management and Control Model pursuant to
Legislative Decree 231/01”. At the beginning of 2011 that same text was (i) adopted by all the
banks and companies in the Group with official approval by the management bodies, (ii)
communicated to all Group personnel by means of internal memos and publication on the
corporate intranet, (iii) delivered to all subsidiaries and associates and published in English
and Italian on the corporate website of the Group.
As planned, the first initiatives to implement the Code of Ethics were commenced during the
year and the Code of Conduct was published, for which procedures were concluded in
December when the management bodies of UBI Banca approved it and it was sent to Group
companies and banks for formal implementation, with resolutions passed by management
bodies.
The Code of Ethics training programme consisted of a classroom course in which over 1,900
managers of central and network units were involved and an online training course for all
Group personnel with over 9,000 personnel benefiting. Training activity will continue in 2012
with further classroom sessions planned and the repeat of the online course to include those
who were unable to benefit from it in 2011 and also new personnel who have been appointed
in the meantime.
The training programme was designed to communicate the most important aims and contents
of the Group Code of Ethics simply and directly, and to link them with broader corporate
social responsibility issues. The intention was to support the integration of CSR in business
strategies and to make it a source of innovation and enhanced competitiveness and
reputation, by educating personnel on the strategic nature of the CSR approach in the
banking world and by increasing awareness of its economic value for the Group and of actions
taken to strengthen its impact.
The managers of organisational units also took a questionnaire to assess conduct observed at
work from an ethical viewpoint. The survey was conducted by an outside company which
ensured anonymity and the results are currently being analysed.
MARKET
Business management is oriented towards innovation in products and services, marketing
approaches and distribution processes consistent with the ethical, social and environmental
expectations of stakeholders and in implementation of the mutual and community vocation of
the Group.
In addition to the action taken to assist families and businesses already reported in the
preceding section on commercial activity, the most important initiatives were as follows:
the launch of UBI Community, the new customer service model which includes a range of
products and services specially designed for the third sector and Church related
institutions. The UBI Community range of services was designed on the basis of a series of
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