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It’s perpetual motion at the 2004<br />
<strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 at<br />
Las Vegas Motor Speedway.<br />
CORBIS<br />
facility’s HVAC, plumbing and electrical<br />
systems. Borelli is in charge<br />
of event setup and works with outside<br />
vendors providing restroom and<br />
shower services, temporary fencing<br />
and infield logo painting. Julian<br />
Hernandez and the housekeeping<br />
staff keep the restrooms and suites<br />
clean all week.<br />
Details, Details<br />
No doubt about it, Stetzer and<br />
McKenna and their teams shoulder a<br />
tremendous load and play a critical<br />
role in making sure the race <strong>com</strong>es<br />
together, but at least their areas of<br />
responsibility are clearly defined.<br />
What about the guy who makes sure<br />
the qualified drivers hit the track at<br />
just the right time, lines up a singer<br />
for the national anthem, synchronizes<br />
the Air Force jets’ fly-over with<br />
the song and takes care of dozens of<br />
other details?<br />
All that falls to Jeff Motley, the<br />
track’s director of public relations,<br />
who has no trouble describing his<br />
biggest challenge in making the<br />
<strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 happen:<br />
“Simply pulling everything together.”<br />
Motley’s job is ruled by deadlines.<br />
He has to make sure information is<br />
gathered and prepared for printed<br />
materials, handle the credentialing<br />
process for the media who attend the<br />
event, line up and choreograph all the<br />
pre-race activities and more.<br />
Having done this several times<br />
before, Motley has experience on his<br />
side. He has 50 full-time and part-time<br />
staffers working for him.<br />
“The best strategy is to have a<br />
checklist of everything that needs to be<br />
done,” Motley says of his keep-itsimple<br />
approach to organizing the<br />
event. “You set dates on that checklist<br />
and do your best to meet them. Once<br />
you get something checked off, you<br />
know that it’s handled and you don’t<br />
have to worry about it any longer.”<br />
It’s a lot of work, Motley and his<br />
coworkers admit. But if the end result<br />
is a <strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 that<br />
<strong>com</strong>es off without a hitch, it will all<br />
have been worth it. ■<br />
— Michael J. McDermott<br />
The BIG Event<br />
by the Numbers<br />
37,000<br />
souvenir programs sold<br />
160,000<br />
gallons of beverages served —<br />
enough to fill 10 swimming pools<br />
60,000<br />
hamburgers and hot dogs consumed<br />
300,000<br />
spectators over the three-day weekend<br />
148,000<br />
spectators on race day*<br />
1,200<br />
credentialed media members<br />
*NASCAR/Las Vegas Events estimate;<br />
LVMS does not release attendance figures.<br />
TOMORROW SPECIAL RACING <strong>2005</strong> 7