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2005 Racing Issue - UAW-Chrysler.com

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It’s perpetual motion at the 2004<br />

<strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 at<br />

Las Vegas Motor Speedway.<br />

CORBIS<br />

facility’s HVAC, plumbing and electrical<br />

systems. Borelli is in charge<br />

of event setup and works with outside<br />

vendors providing restroom and<br />

shower services, temporary fencing<br />

and infield logo painting. Julian<br />

Hernandez and the housekeeping<br />

staff keep the restrooms and suites<br />

clean all week.<br />

Details, Details<br />

No doubt about it, Stetzer and<br />

McKenna and their teams shoulder a<br />

tremendous load and play a critical<br />

role in making sure the race <strong>com</strong>es<br />

together, but at least their areas of<br />

responsibility are clearly defined.<br />

What about the guy who makes sure<br />

the qualified drivers hit the track at<br />

just the right time, lines up a singer<br />

for the national anthem, synchronizes<br />

the Air Force jets’ fly-over with<br />

the song and takes care of dozens of<br />

other details?<br />

All that falls to Jeff Motley, the<br />

track’s director of public relations,<br />

who has no trouble describing his<br />

biggest challenge in making the<br />

<strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 happen:<br />

“Simply pulling everything together.”<br />

Motley’s job is ruled by deadlines.<br />

He has to make sure information is<br />

gathered and prepared for printed<br />

materials, handle the credentialing<br />

process for the media who attend the<br />

event, line up and choreograph all the<br />

pre-race activities and more.<br />

Having done this several times<br />

before, Motley has experience on his<br />

side. He has 50 full-time and part-time<br />

staffers working for him.<br />

“The best strategy is to have a<br />

checklist of everything that needs to be<br />

done,” Motley says of his keep-itsimple<br />

approach to organizing the<br />

event. “You set dates on that checklist<br />

and do your best to meet them. Once<br />

you get something checked off, you<br />

know that it’s handled and you don’t<br />

have to worry about it any longer.”<br />

It’s a lot of work, Motley and his<br />

coworkers admit. But if the end result<br />

is a <strong>UAW</strong>-Daimler<strong>Chrysler</strong> 400 that<br />

<strong>com</strong>es off without a hitch, it will all<br />

have been worth it. ■<br />

— Michael J. McDermott<br />

The BIG Event<br />

by the Numbers<br />

37,000<br />

souvenir programs sold<br />

160,000<br />

gallons of beverages served —<br />

enough to fill 10 swimming pools<br />

60,000<br />

hamburgers and hot dogs consumed<br />

300,000<br />

spectators over the three-day weekend<br />

148,000<br />

spectators on race day*<br />

1,200<br />

credentialed media members<br />

*NASCAR/Las Vegas Events estimate;<br />

LVMS does not release attendance figures.<br />

TOMORROW SPECIAL RACING <strong>2005</strong> 7

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