2005 Racing Issue - UAW-Chrysler.com

with improved visual clarity and
greater interactivity.
DESIGN IT — DRIVE IT
Thanks to the program Vanek took
advantage of, fans are invited to do
more than get behind the wheel in a
video game — they can literally put
themselves behind the wheel of a new
Chrysler Group vehicle at significant
savings not available to the general
public. In October 2004, Vanek
worked with members of the P3
Team, a group of UAW-represented
DaimlerChrysler workers who educate
potential customers about the
quality vehicles they produce, to
“build” the car he wanted and price
it accurately. This season, visitors
also can price their dream car at a
pair of Vehicle Information Center
computer kiosks.
PEOPLE, PRIDE, PRODUCT
As the P3 Team sees it, there’s no one
better qualified to spread the word
about the innovation and value in
every Chrysler Group vehicle.
“Once they found out that we
weren’t from a dealership, they
opened up to us,” explains Vernita
Monk, a UAW Local 7 member who
works in the paint shop at Detroit’s
Jefferson North Assembly plant.
“This isn’t a stressful environment
because we’re not ‘selling’ anything
but knowledge and pride in the product
we make,” adds Susan Ambers, a
UAW Local 140 member who works
on the trim line at the Warren Truck
Assembly plant in suburban Detroit.
“We’re just not intimidating, so fans
always seem to walk away with a
smile on their face.”
For fan Vanek, it’s a smile with
staying power. “I’m still amazed by
the Stow ’n Go seats I got in my
new Town & Country,” he says. “But
what really sold me is the pricing. That
Top: Connie Sanders (left) talks to P3 Team Specialist
Lee Murry at Centennial Park in Atlanta.
Bottom: DaimlerChrysler vehicles on display at
Centennial Park in Atlanta.
ON THE ROAD WITH THE P3 TEAM
People, Pride and Product: Bringing them together are members of the P3 team,
a group of 30 UAW members drawn from nine Detroit-area Chrysler Group facilities.
Team members are on special assignment to bring a plant-floor perspective to
their mission: spreading the message about the quality vehicles they build.
“People are impressed by how far Chrysler has come, impressed with the new
designs in all the vehicles,” says Lee Murry, a member of UAW Local 51 who works
in the production control department at Mack Avenue Engine in Detroit.
It’s a message the P3 Team takes on the road, traveling to worker events at
DaimlerChrysler locations and to public events like auto, sports and fishing shows.
During the 2005 Nextel Cup season, P3 Team members are promoting awareness
of Chrysler Group products at all races where the UAW-DaimlerChrysler National
Training Center has its NASCAR Exhibit.
Each team member is well-versed in the Chrysler Group vehicle lineup, a
breadth of knowledge that comes in handy, according to Susan Ambers, a UAW
Local 140 member at Warren Truck Assembly. “People like being able to talk to
people who actually make the cars and can talk about the highlights in safety, utility,
performance, styling and value.”
The P3 Team does more than talk about the features of the vehicles they build.
They work with other programs to heighten the message of “buy what you build.”
— M.T.
really made a winner out of me.” ■ TOMORROW SPECIAL RACING 2005 25