PRESS RELEASE - UAP

FOR IMMEDIATE RELEASE:
Seed-Applied Nutrient Approved for
Wheat, Oats, Barley and Corn
- Liquid formulation improves flexibility and treatment options -
January 27, 2012 – Dorchester, Ontario – The Canadian Food Inspection Agency (CFIA) has
approved a new, liquid formulation, nutrient seed treatment for use on wheat, oats, barley and corn.
Awaken ST is manufactured by Loveland Products and available from UAP Canada Inc., as part of its
Nutritionals portfolio of products. Awaken ST is a patented, seed-applied nutrient, with a micronutrient
package including 5% zinc plus boron, copper, iron, manganese and molybdenum.
“Awaken ST puts nutrients where a germinating plant needs them – on the seed,” says Eric Gregory,
product manager with UAP Canada Inc., based in Oak Bluff, Manitoba. “It’s a unique, nutrient-based
product that helps develop a larger, more extensive root system, quicker emergence, greater plant
biomass and improved plant health and vigour. All of this supports the goals of progressive growers in
pursuit of maximum yield and return on their crop inputs investment.”
Unlike other registered seed-applied nutrients, Awaken ST comes in an easy flowing liquid
formulation that can be applied using traditional seed treating equipment. According to Loveland
Canada general manager, Jeff Crampton, “Awaken ST can be applied on its own, blended or applied
sequentially with traditional chemical-based fungicide or insecticide seed treatments.”
Research on Awaken ST from North Dakota State University has demonstrated a significant increase
in plant emergence and an 8 percent-plus yield increase when compared to untreated seed. 1
About UAP Canada
Founded in 1978, United Agri Products (UAP) is the largest distributor of agricultural and non-crop inputs in
Canada and the United States and is an emerging developer of their own proprietary innovative new
technologies. UAP is helping growers meet the challenges of higher crop yields and healthier production
practices by offering a comprehensive line of proven crop protection products, including plant nutrients,
herbicides, fungicides, insecticides and specialty products. These products are available to Canadian growers
through national and regional dealers. UAP Canada is headquartered in Dorchester, Ontario, with regional
offices in Oak Bluff, Manitoba and Langley, British Columbia and reps in every corner of the country.
About Loveland Products
Loveland Products offers a complete line of high performance inputs including seed treatments, plant nutrition,
fertilizer, adjuvant and crop protection products. The company works to bring new and unique chemistries to the
marketplace to provide innovative solutions to agricultural and professional non-crop (including turf and
ornamental, pest control operations, forestry and vegetation management) industries.
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For further information, contact:
Eric Gregory Jeff Crampton Janet Porchak
Product Manager General Manager Marketing Manager
UAP Canada Inc. Loveland Products Inc. UAP Canada Inc.
Phone: (204) 888-1293 Phone: (519) 268-5903 Phone: (519) 268-5921/1-800-265-5444
egregory@uap.ca jeff.crampton@lovelandproducts.ca jporchak@uap.ca
Always read and follow label directions.
® AWAKEN is a registered trademark of Loveland Products Inc.
1 Dr. Joel Ranson, North Dakota State University, 2009