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Supporting a uK SucceSS Story: The impacT of - Research Councils ...

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<strong>The</strong> Centre also believes that the sporting legacy from the World<br />

Student Games held in Sheffield in 1991 is the perfect template for<br />

the London Olympic Games. <strong>Research</strong>ers found that Sheffield’s<br />

£147 million investment has had a proven return on investment in<br />

the medium and long-term. In total, between 1991 and 2010, it is<br />

estimated that the major sports events programme co-ordinated<br />

by the Council and its partners in Sheffield has generated a total <strong>of</strong><br />

£113 million within the city’s economy. Additionally, many non-sport<br />

events make use <strong>of</strong> the major facilities built for the World Student<br />

Games, so the total figure is likely to be far greater than £113 million.<br />

Without the investment in these facilities, Sheffield would not<br />

have been able to host many major events such as the 1996 World<br />

Masters Swimming Championship which generated £3.9 million<br />

additional expenditure in the city.<br />

“Over the last 20<br />

years the sport<br />

industry has<br />

continued to take<br />

a greater share<br />

<strong>of</strong> the national<br />

economic activity,<br />

which will be<br />

accelerated by<br />

London 2012.”<br />

Focusing on the cost to local London Borough <strong>Councils</strong>,<br />

London School <strong>of</strong> Economics research helped secure £21<br />

million in government funding for additional costs such as<br />

cleaning, waste management, licensing, trading standards<br />

and traffic management which would be incurred during<br />

the Games. <strong>The</strong> report highlighted the challenges for local<br />

government to fund additional services and informed<br />

discussion with government departments about the<br />

additional costs and how best to meet them.<br />

<strong>The</strong> impact <strong>of</strong> the London 2012 Games on tourism has<br />

been assessed by researchers at Bournemouth University.<br />

<strong>The</strong> work helped secure political support for the London<br />

2012 bid by estimating the number <strong>of</strong> foreign visitors to<br />

the London 2012 Games, how much money the visitors<br />

would be spending, where they would be spending and<br />

what they would be spending their money on, before,<br />

during and after the games. <strong>The</strong> benefits <strong>of</strong> Olympic<br />

related tourism were found to be positive and largely<br />

relative to the investment in the original bidding process.<br />

62<br />

SECTION FIVE : THE GAMES: past, present and future

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