Supporting a uK SucceSS Story: The impacT of - Research Councils ...
Supporting a uK SucceSS Story: The impacT of - Research Councils ...
Supporting a uK SucceSS Story: The impacT of - Research Councils ...
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<strong>The</strong> Centre also believes that the sporting legacy from the World<br />
Student Games held in Sheffield in 1991 is the perfect template for<br />
the London Olympic Games. <strong>Research</strong>ers found that Sheffield’s<br />
£147 million investment has had a proven return on investment in<br />
the medium and long-term. In total, between 1991 and 2010, it is<br />
estimated that the major sports events programme co-ordinated<br />
by the Council and its partners in Sheffield has generated a total <strong>of</strong><br />
£113 million within the city’s economy. Additionally, many non-sport<br />
events make use <strong>of</strong> the major facilities built for the World Student<br />
Games, so the total figure is likely to be far greater than £113 million.<br />
Without the investment in these facilities, Sheffield would not<br />
have been able to host many major events such as the 1996 World<br />
Masters Swimming Championship which generated £3.9 million<br />
additional expenditure in the city.<br />
“Over the last 20<br />
years the sport<br />
industry has<br />
continued to take<br />
a greater share<br />
<strong>of</strong> the national<br />
economic activity,<br />
which will be<br />
accelerated by<br />
London 2012.”<br />
Focusing on the cost to local London Borough <strong>Councils</strong>,<br />
London School <strong>of</strong> Economics research helped secure £21<br />
million in government funding for additional costs such as<br />
cleaning, waste management, licensing, trading standards<br />
and traffic management which would be incurred during<br />
the Games. <strong>The</strong> report highlighted the challenges for local<br />
government to fund additional services and informed<br />
discussion with government departments about the<br />
additional costs and how best to meet them.<br />
<strong>The</strong> impact <strong>of</strong> the London 2012 Games on tourism has<br />
been assessed by researchers at Bournemouth University.<br />
<strong>The</strong> work helped secure political support for the London<br />
2012 bid by estimating the number <strong>of</strong> foreign visitors to<br />
the London 2012 Games, how much money the visitors<br />
would be spending, where they would be spending and<br />
what they would be spending their money on, before,<br />
during and after the games. <strong>The</strong> benefits <strong>of</strong> Olympic<br />
related tourism were found to be positive and largely<br />
relative to the investment in the original bidding process.<br />
62<br />
SECTION FIVE : THE GAMES: past, present and future