Supporting a uK SucceSS Story: The impacT of - Research Councils ...
Supporting a uK SucceSS Story: The impacT of - Research Councils ...
Supporting a uK SucceSS Story: The impacT of - Research Councils ...
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future: Legacy<br />
An important part <strong>of</strong> London’s bid to host<br />
the 2012 Olympic and Paralympic Games was<br />
dedicated to leaving behind an important legacy.<br />
Since then there has been debate about what<br />
the legacy might look like and whether what<br />
is forecast is actually achievable. University<br />
researchers have contributed greatly to this<br />
debate and it has become clear that the legacy <strong>of</strong><br />
London 2012 will be its impact on the economy,<br />
society, wellbeing and health <strong>of</strong> the UK.<br />
Economic impact<br />
<strong>Research</strong> shows that London 2012 could help generate long-term<br />
economic growth in the UK, with far reaching benefits across the<br />
health and fitness sector, sports industry, local communities, UK<br />
tourism and many more.<br />
In the health and fitness sector, Sheffield Hallam University’s Sports<br />
Industry <strong>Research</strong> Centre (SIRC) has found that over the last 20<br />
years the sport industry has continued to take a greater share <strong>of</strong><br />
the national economic activity, which will be accelerated by London<br />
2012. Overall, SIRC estimate that the ‘Olympic factor’ will help the<br />
UK’s £20.7 billion sporting economy expand by two per cent in<br />
2012 and increase further over the next three years. In particular,<br />
the research shows that the sports clothing industry is predicted to<br />
grow 15 per cent to £5 billion and the sports gambling industry will<br />
be worth £3.2 billion, an increase <strong>of</strong> nearly six per cent.<br />
“London 2012 could generate long-term<br />
economic growth in the UK, with far reaching<br />
benefits across the health and fitness sector,<br />
sports industry, local communities and tourism.”<br />
60<br />
SECTION FIVE : THE GAMES: past, present and future