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Supporting a uK SucceSS Story: The impacT of - Research Councils ...

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future: Legacy<br />

An important part <strong>of</strong> London’s bid to host<br />

the 2012 Olympic and Paralympic Games was<br />

dedicated to leaving behind an important legacy.<br />

Since then there has been debate about what<br />

the legacy might look like and whether what<br />

is forecast is actually achievable. University<br />

researchers have contributed greatly to this<br />

debate and it has become clear that the legacy <strong>of</strong><br />

London 2012 will be its impact on the economy,<br />

society, wellbeing and health <strong>of</strong> the UK.<br />

Economic impact<br />

<strong>Research</strong> shows that London 2012 could help generate long-term<br />

economic growth in the UK, with far reaching benefits across the<br />

health and fitness sector, sports industry, local communities, UK<br />

tourism and many more.<br />

In the health and fitness sector, Sheffield Hallam University’s Sports<br />

Industry <strong>Research</strong> Centre (SIRC) has found that over the last 20<br />

years the sport industry has continued to take a greater share <strong>of</strong><br />

the national economic activity, which will be accelerated by London<br />

2012. Overall, SIRC estimate that the ‘Olympic factor’ will help the<br />

UK’s £20.7 billion sporting economy expand by two per cent in<br />

2012 and increase further over the next three years. In particular,<br />

the research shows that the sports clothing industry is predicted to<br />

grow 15 per cent to £5 billion and the sports gambling industry will<br />

be worth £3.2 billion, an increase <strong>of</strong> nearly six per cent.<br />

“London 2012 could generate long-term<br />

economic growth in the UK, with far reaching<br />

benefits across the health and fitness sector,<br />

sports industry, local communities and tourism.”<br />

60<br />

SECTION FIVE : THE GAMES: past, present and future

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