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Supporting a uK SucceSS Story: The impacT of - Research Councils ...

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Grass roots developments<br />

“<strong>The</strong> Festival<br />

aims to highlight<br />

London’s building<br />

design and<br />

construction to a<br />

global audience<br />

just weeks before<br />

the start <strong>of</strong> the<br />

Games.”<br />

First year architecture and interior architecture students at<br />

London Metropolitan University are designing a ‘pop-up’<br />

initiative <strong>of</strong> models, ideas and proposals to make ‘High Street<br />

2012’ ‘a Place <strong>of</strong> Pleasure’, in Aldgate, East London. ‘High Street<br />

2012’ is a project to improve and celebrate one <strong>of</strong> London’s<br />

great high streets and is part <strong>of</strong> the London Festival <strong>of</strong><br />

Architecture. <strong>The</strong> Festival aims to highlight London’s building<br />

design and construction to a global audience just weeks before<br />

the start <strong>of</strong> the Games. Using abandoned spaces to create<br />

‘garden rooms’ the project is one <strong>of</strong> the biggest projects <strong>of</strong><br />

its kind to encourage students to gain experience working<br />

with some <strong>of</strong> the largest organisations in the university’s local<br />

community.<br />

While many universities have been aiding the UK’s regeneration,<br />

the University <strong>of</strong> Sheffield has played a unique role in London<br />

2012. PhD student Helen Hoyle has produced trial plots at the<br />

Olympic venues where she has manipulated native London<br />

plants to delay the flowering process by six weeks to produce<br />

a spectacular flowering display in East London during the<br />

opening ceremony.<br />

58<br />

SECTION FIVE : THE GAMES: past, present and future

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