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Supporting a uK SucceSS Story: The impacT of - Research Councils ...

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Tom Waller, a former Engineering and Physical Sciences <strong>Research</strong><br />

Council (EPSRC) supported student and researcher is now<br />

head <strong>of</strong> Aqualab, Speedo’s global research and development<br />

facility based in Nottingham. <strong>The</strong> design here is not focused on<br />

shoes, but swimsuits. Swimming is a multi-billion pound industry,<br />

ranging from elite performance products to a lifestyle market<br />

that includes anything you would wear in or around water. Tom<br />

says: “Technology is at the heart <strong>of</strong> our brand. Everything we<br />

do is about differentiating ourselves from the competition and<br />

we believe the future lies in research and development.” With<br />

competitive spirit in mind, details <strong>of</strong> how Aqualab will be helping<br />

elite swimmers during London 2012 remains a closely guarded<br />

secret, but the Olympics remain one <strong>of</strong> the key areas for how the<br />

Aqualab research is applied.<br />

Equipment design<br />

“<strong>Research</strong>ers at<br />

Birmingham<br />

City University<br />

have developed<br />

a ‘vibrating<br />

suit’ which may<br />

help users to<br />

dramatically<br />

improve their<br />

memory<br />

<strong>of</strong> physical<br />

technique.”<br />

Teesside University has played a vital role in the development <strong>of</strong> an<br />

innovative new product to provide a solution to the problem <strong>of</strong> cold<br />

hands for cyclists. BreezeBlockers <strong>of</strong>fer a range <strong>of</strong> aerodynamic<br />

bike shields suitable for competitive, leisure or commuting cyclists,<br />

designed to provide protection for hands and feet in cold, wet<br />

and windy weather. <strong>The</strong> functionality <strong>of</strong> the product was tested in<br />

Teesside University’s environmental chamber which can simulate<br />

almost any environment on earth and is <strong>of</strong>ten used by athletes to<br />

experience extreme environmental conditions. <strong>The</strong> chamber can<br />

also be used to test clothing, equipment and occupational tasks in<br />

extremes <strong>of</strong> temperature in a scientifically controlled environment.<br />

<strong>The</strong> tests at Teesside showed BreezeBlockers can allow cyclists<br />

to train for longer by reducing levels <strong>of</strong> perceived exertion and<br />

lowering blood lactate levels. Because cyclists also felt warmer,<br />

there was no need for bulky gloves which reduce hand movement.<br />

Teesside academics also provided expertise interpreting and<br />

analysing the results.<br />

<strong>Research</strong>ers at Birmingham City University have developed a<br />

‘vibrating suit’ which may help users to dramatically improve their<br />

memory <strong>of</strong> physical technique. Once programmed, the smart<br />

suit will model human behaviour for a range <strong>of</strong> activities – such<br />

as sporting or movement techniques which demand accurate<br />

repetition <strong>of</strong> action – and gives immediate visual, aural and tactile<br />

feedback to a user if their movement is inaccurate. This feedback<br />

is delivered via vibrating contacts placed across the body at<br />

strategic points. <strong>The</strong> suit has many potential applications where a<br />

person needs to perfect a physical technique; this includes sports<br />

such as golf or Olympic activities like rowing. Lead researcher<br />

Pr<strong>of</strong>essor Gregory Sporton said on average it takes 10,000 hours<br />

SECTION THREE : DESIGN 39

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