Boxoffice-November.12.1962

NOVEMBER 12, 1962
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&iFI'OR'rS are being made at present
l)y many circuit operators and other interested
exhibitors to contact distribution heads now
and to convince them of the necessity of releasing
top-calibre product during the April-May-
June period of 1963. It is my own conclusion,
however, arrived at reluctantly, if not somewhat
bitterly, that these valiant attempts on the part
of responsible exhibitor leaders will meet with
little more success than had been achieved by
>iniilar efforts carried on during the past several
years. Most regrettably for all concerned, distribution
in general still does not seem to realize
that the lack of a regularly delivered flow of good
product is undoubtedly the most serious problem
plaguing our industry today, and, to me, poses
the onl) threat to its future. IF ONLY ALL EX-
HIBITORS WHO AGREE WITH ME IN THIS
CONTENTION WOULD MAKE THEIR FEEL-
INGS KNOWN TO DISTRIBUTION. HOW-
EVER, IT IS CERTAINLY TO BE HOPED
THAT THE COMBINED FEELINGS OF ALL
COULD NOT CONTINUE TO BE IGNORED.
AND A MORE ORDERLY FLOW OF PROD-
UCT COL LD BE THE HAPPY RESL LT.
The present inability of the exhibitor to show
top pictures for long periods of time—such as
the current Labor Day to Thanksgiving period,
for example, as well as the specific post-Easter
to July first period, as mentioned above — poses
the threat of forcing the great bulk of our movie
customers out of their moviegoing habit. I feel
this has definitely been the case this present
summer, when many of the top-flight productions
that had been anticipated to draw maxinuim
audiences failed to recapture the movie
fans who had been offered such generally inferior
fare in the months previous, and who
had, therefore, started to look elsewhere first in
spending their leisure time and dollars.
Surely, no other business markets its product
in such a limiting way, so as to allow its
customers only to be pleased at holiday times or
during the summer months, thus disregarding
completely their satisfactions for perhaps 75
per cent of the year. Instead, our competitors for
the entertainment dollar and sensible businessmen
in every line realize the importance of de-
M'lo|)iiig in their customers the hahil to purchase
llii-ir protliK t. And it, of course, goes without
saying that this habit can only be formed through
offering top merchandise consislenlly throughout
the year.
In our business in particular, where advertising
and ballyhoo form such a necessary part, this
consistency of good merchandise is even more
important. For the movie fan who is attracted
to a theatre two or three times in a row through
showmanship or hard-sell advertising, only to
feel he has been misled or taken advantage of
and shown what he full-well realizes is inferior
fare, not only loses his appetite for future films,
but develops a resentment against the industry in
general and his local theatre in particular.
It is unfortunate, indeed, that in most instances
today individual producers, who are
only concerned with, perhaps, one film in a
given six-month or year period, have the ability
to dictate to distribution in general as to just
how and when their specific pictures should be
released. And it is further unfortunate that the
films controlled by these individual producers
comprise such a high percentage of the overall
market. For, surely, the distributors themselves
must realize that they risk jeapordizing their own
futures whenever they allow a movie patron to
leave a theatre feeling disgruntled two or three
times running, such as is often the case in the
between-holiday periods in other than the summer
months. Let us hope that the.se distributors
seize the initiative, before any more time elapses,
in controlling the release dates of all films they
handle, to the end that this present pattern of
"feast and famine" distribution may be eliminated.
For distribution must be made to see the
long-term folly of such a method of releasing
their major product, which, surely, would lead
only to harder times ahead for all concerned, il
allowed to remain unchecked.
It is my hope tliat every exhibitor in America,
who has suffered through an inability to show
top product regularly throughout the year to
his patrons, immediately makes his feelings
known to every film company president and
general sales manager, to the end that this evil
of sporadic releasing of such top product can be
replaced instead by an orderly and methodical
plan of distributing top pictures regularly
throughout the year. For through such combined
efforts, surely, the responsible heads of
distribution will come to realize that such a
change must be made, and the months of April,
May, and June in 196.3 will not be lost to us all
in what has previously been treated as an orphan
period.

TOA-NAC CONVENTION
TOA TO STUDY EADY PLAN
FOR FILM INDUSTRY IN U. S.
General Counsel Levy
Directed to Explore
Its Feasibility
By AL STEEN
MIAMI BEACH— Theatre Owners of
America has directed its general counsel.
Herman Levy, to explore the feasibility of
adopting a plan similar to England's Eady
Fund for the American motion picture industry.
'See separate story on Eady Plan's operation
in this issue, page 11.)
TOA's board of directors and executive
committee heard Ellis Pinkney of the
Cinematograph Exhibitors Ass'ti of England
describe the plan as it functioned in
Britain at a preconvention meeting on
Tuesday i6i and there appeared to be considerable
interest in it in view of the current
product shortage and the possibility
of easing the dearth. Pinkney also presented
the plan to the general convention
on Thursday.
Following Pinkney's explanation, the
board instructed Levy to delve into all
phases of the plan and to draw a formula
which might conform with the American
industry's methods of operation. The general
counsel will make his report on his
findings and present a tentative plan at
TOA's winter board meeting, which will
be held in Washington in March.
Although TOA toppers evidenced interest
in the Eady Plan, several of them admitted
to BoxoFFicE that, because of some
differences in American methods and the
greater geographic area of the United
States, there might be some complications
that did not exist in Britain. There was
some feeling, too, that government participation
in any industry operation might
not be desirable for fear that there would
be govermnent control or supervision.
In any event, the TOA leaders expressed
the opinion that the plan was worth studying
and that it should be given serious consideration.
They felt that any prescription
that would create a greater flow of
product had merit and that an Eady Plan
might be the answer.
George Singleton, former president of
the CEA, echoed Pinkney's recommendation
for an American Eady Plan as opening
the way for a greater pi-oduct supply. Singleton
also advocated closer cooperation between
TOA and CEA on industry matters
on the premise that both American and
British exhibitors had common problems.
At a brief session with the tradepress
At press time, the Theatre Owners
of America convention in Miami Beach
still had two and a half days to go.
Next week's issue of BOXOFFICE will
have the full convention story, covering
those portions which the time element
prevented being printed in this
issue.
The National Ass'n of Concessionaires opened its annual convention-tradeshow
in Miami Beach with official ribbon-cutting ceremonies. In top photo, left
to right: Lee Koken, RKO Theatres; Mitchell Wolfson, honorary convention
chairman; John Stembler, TOA president; Alex Gordon, Dade County commissioner;
Augie Schmitt, NAC president; Madelyn Melina, Miss NAC; Van Myers,
NAC convention chairman, and Ed Redstone. At the head table for the NAC president's
dinner Monday (5) night, bottom photo: Mrs. John Stembler; John Stembler,
TOA president; Mrs. Augie Schmitt; Augie Schmitt, NAC president; Mrs. Bert
Nathan; Bert Nathan, past NAC president and toastmaster for the dinner.
following the board meeting, John Stembler,
TOA president, said that TOA was
"happy" about the Hollywood Preview Engagement
plan whereby Warner Bros.'
"What Ever Happened to Baby Jane?"
was pushed up to fall release from its
scheduled February release. He said that
discussions had been held with the sales
managers of other companies and there
were possibilities of getting similar consideration
from them.
"We are very encouraged," Stembler
said.
The upholding by the Arkansas Supreme
Court of the Federal Communications
Commission's approval of a pay television
test in Arkansas will be appealed,
according to Philip Harling. chairman of
the Joint Committee Against Pay TV. Harling
told BoxoFFicE that his committee
would carry the case all the way to the
United States Supreme Court in its effort
to prove that pay television was not in
the public interest and that the FCC did
not have the right to approve the tests.
Speaking at a luncheon Fred Gebhardt,
president of Four Crown Productions, m'ged
exhibitors to cater to the potential market
of 35,000,000 youngsters. He called the industry
"the most powerful medium for the
moulding of minds" and added "we should
consciously be alive to our moral and
ethical obligations to oiu' American public."
He called for "solid replacements" of
stars through development of new talent,
pointing out that in multi-million dollar
spectaculars producers were not In a position
to take chances with new talent, but
that in modest budget pictures, "the opportunity
to develop and use this new talent is
realistically possible."
Gebliardt said his company has 30
modest-budget family pictures in its schedule,
five space science-fiction, five sea
stories, five Indian stories, five comedies
and five other features covering "other
fascinating facets of life."
Addison H. Verrill, president of Dale System,
Inc., nationwide business-security organization,
told theatremen and concessionaires
that they could "do plenty about
employe theft if you only bothered."
Emphasizing that employe theft in the
last ten years has risen by 32 per cent and
by 39 per cent in the entertainment and
sports industries, Verrill said, "Because
you're selling a seat at an entertainment, a_
bar of candy or a drink, don't for a moment
think that ways camiot be devised to keep
your full profit from you.
BOXOFFICE November 12, 1962

,
D.
i
Stembler and Others
Re-Elecied by TOA
MIAMI BEACH—John H. Stembler accepted
a second term as president of Theatre
Owners of America on Tuesday 1 6
when he was unanimously elected by the
board of directors. All other officers were
re-elected, followins the drawing: up the
slate by the nominating committee headed
by Mitchell Wolfson of Miami.
Stembler had indicated that he could not
accept another term because of pressure of
his own busine.'is. but the committee prevailed
upon him to carry on for another
year. He becomes the fifth of the 11 men
who have headed TOA to be elected for a
second term. The others were Albert
Pickus of Stratford, Conn.. 1959-61 : Ernest
Stellings of Charlotte, N.C., 1956-58: Wolfson,
1951-53, and Samuel Pinanski, Boston,
1949-51.
The only addition to the ten assistants to
the president was Edward L. Fabian, president
of Fabian Theatres of New York.
Four new vice-presidents were elected:
Harry Mandel, president of RKO Theatres,
New York: David E. Milgram, president of
Milgram Theatres, Philadelphia: Richard
A. Smith, president of General Drive-In
Corp., Boston, and Laurence A. Tisch, head
of Loew's Theatres and hotels organizations.
New York.
New members of the executive committee
are Richard Brandt, president of Traiis-
Lux Corp., New York: George Brehm, Baltimore:
Ramos Cobian, head of Commonwealth
Theatres of Puerto Rico: Max A.
Connett, president of Connett Theatres,
Newton, Mass,; Sherrill Corwin, Los Angeles:
Elmo Courtney, Clovis, N.M.: H. J.
Griffith, Texas: Salah Hassanein, New
York: J. T. Hitt, Bentonville, Ark.: Bernard
Levy. New York: T. I. Martin, Culpepper,
Va.; John J. Murphy. New York. William H.
Oldknow. Los Angeles: C. L. Patrick. Columbus,
Ga.; Matthew Polon, New York;
Edward Redstone, Boston; Julian Rifkin,
Boston, and Charles Ti-exler, Charlotte.
Brylawski Reports on Two
C. Obscenity Measures
MIAMI BEACH—No national legislation
affecting exhibition was passed or seriously
considered in the second session of the 87th
Congress, A. Julian Brylawski, chairman of
Ttieatre Owners of America's national legislation
committee, reported to the board of
directors and executive committee here at
the Tuesday i6i session.
There were, however, two bills introduced
adversely affecting exhibition in the District
of Columbia. Brylawski summarized the
activity in connection with two measures introduced
by Rep. John Dowdy of Texas.
One bill would have restrained the sale and
publication of obscene matter in the district,
but it was not aimed at commercial theatres.
After passing the House, the bill
went to the Senate District Committee
where it stayed until the closing days of
Congress when an entirely different bill,
on which no hearings were held, was rushed
through the House and Senate. President
Kennedy refused to sign it, but Brylawski
warned that it would be re-introduced when
Congress convenes again in January.
Richard Brandt Offers Two Methods
To Help Solve Product Shortage
MIAMI BEACH — Exhibition can solve
the product shortage by two separate
methods, Richard
Brandt, head of the
Trans-Lux organizatioir,
told the opening
se.ssion of the Theatre
Owners of America
convention at the
Americana Hotel here
Wednesday i7)
If American exhibitors
want more
American pictures,
the only way to
Richard Brandt get them is to produce
them themselves,
Brandt said. This has been partially
activated and the total result has
been that only the smallest trickle of
American pictures has been made by exhibitor
financing, he stated.
That is one method, Brandt continued,
but the second is a prime opportunity. He
said that most exhibitors in this counti-y
were not aware of the largest untapped
source of commercial product in the world;
commercial foreign pictures.
"For every American picture, there are
at least 30 pictures that are made in other
parts of the world each year," Brandt said.
"It can be likened to great coal deposits
hidden under the surface of the earth and
the population above are too frost-bitten to
dig for them. If this source of film could
be properly utilized and advantageously
chamieled into the American market, there
One Exhibitor Organization
Seen by Marshall Fine
Miami Beach—There is
no need tor
two national exhibitor organizations,
Marshall Fine, president of Allied
States Ass'n, declared at the first
luncheon meeting of Theatre Owners
of America's convention here Wednesday.
Fine was an invited guest at the
TOA event.
Fine said that he had worked closely
with John Stembler, TOA president, on
many projects and that he had high
regard for Stembler's ability and the
manpower associated with TOA. He
admitted that in the past, there was
great rivalry and friction between the
two associations but that was all in
the past.
Later, Fine told BOXOFFICE that
what he had said to the convention
in regard to two associations was
strictly a personal opinion and he
stressed that he was not promoting a
merger. He said he probably would
"catch hell" from his board of directors
for the statement.
Fine said there was no division of interests
within the two organizations
and that one association could represent
all exhibitors. He predicted that
the time would come when that would
happen.
would obviously be no film .shortage. But
there is!"
Brandt said that the Independent Film
Imijorters & Distributors of America had
made a searching study of the reasons why
some of the hundreds of foreign pictures
were not imported and, if imported, were
not utilized in their most effective manner.
The results of the study should be of interest
to every exhibitor who feels the product
pinch, Brandt said.
ART FILMS DISCUSSED
In the first place, he said, for many years
the only foreign product that was imported
was the so-called "arty" pictures. Only in
the large metropolitan centers was this
product recognized and successfully utilized.
The general American audience was
not ready to accept as entertainment the
themes of many of the arty films, Brandt
stated. Secondly, for many years subtitles
were the only manner in which a foreign
picture could be translated, he said, and
this left something to be desired for the
average American audience. Thirdly, the
distribution facilities of what were then
small and isolated distribution companies
were not sufficient to enable exhibitors
throughout the country to have knowledge
of tiiese pictures.
And fourthly, and most important,
Brandt said, there was a lack of investment
capital—purely and simply a lack of money
in the hands of the independent distributors
for the purposes of exploitation, promotion
and advertising.
But that was a long time ago and things
have changed, Brandt said. A foreign picture
is no more arty than many American
films, he declared. American producers
have been borrowing regularly from foreign
producers and have moved closer in theme
and style to foreign pictures than ever before.
Brandt said, asking; "Do you think
'Lolita' would have been made were it not
for the liberalizing influences of foreign
pictures?"
IMPROVEMENT IN DUBBING
Brandt said that the science of dubbing
has come into its own and that dubbing no
longer is a haphazard operation. Distribution
facilities have improved. He said
that 20 years ago the foreign film producer
had his office in his hat. But today, he asserted,
the methods of distributing foreign
films have been organized and refined to
such an extent that many of the methods
have been incorporated in major company
distribution, such as the elimination of
backroom shipping operations. And, too,
today independent distributors have representatives
in every major city.
The big change. Brandt said, was in
money. He said investment capital for
acquisition, coproduction and exploitation
was being poured into foreign distribution
companies, such as Continental, Embassy,
Astor, Trans-Lux and others. He
said the smaller companies, as well, were
no longer fly-by-nights.
"Why then." Brandt asked, "with the
tremendous strides that have been taken
by the foreign film industi-y do we still
have a product shortage?"
BOXOFFICE November 12, 1962

"
TOA-NAC CONVENTION
Cont'd
Four Basic Industry Needs
Outlined by Paul Lazarus
MIAMI BEACH Paul La/arus jr. told
the Theatre Owners of America convention
at the Americana
Hotel here Wednesday
that the truly dangerous
kind of runaway
production was the
kind that "runs away
from the reality of
today's picture-making."
Striking back at
"loose and vicious
talk" which labeled
any non-Hollywood
production as "run-
Paul Lazarus jr. away," the executive
vice-president of
Samuel Bronston Productions stressed that
full understanding of the global market
pointed inescapably to the advisability of
"making your pictures where they should
be made and not where you happen to own
bricks and mortar and real estate," adding
that "no community, no country holds the
exclusive patent on good filmmaking."
Runaway from what? Lazarus asked. He
said Bronston was not running away from
anything, having built an international
operation in a strategically advantageous
location.
"We have been producing in Spain since
1957," Lazarus continued. "We are selfcontained,
streamlined and free of many
of the production problems and headaches
which have so plagued our critics. And
we resent being called 'runaway' as if it
were a Typhoid Mary appellation.
Pointing to his own company's fluidity
of movement, Lazarus said that "Pall of
the Roman Empire" would be shot in
Spain: "Circus," with John Wayne, might
be shot in Italy and that future projects
were being prepared for France, England
and Holland "if wo have no problems at
any of the borders."
Lazarus outlined to the delegates the
Bronston plan for distribution, merchandising
and production which he cited as
meeting the "Challenge of Progress" theme
of the convention. Calling it a "global
states rights" operation, he pointed to the
fact that 16 different distributors would
be handling "55 Days at Peking" when
ready for release next spring. He said the
company's techniques were designed to
meet the four basic needs of today's international
industry
1. A regular supply of major featui-es
capable of playing for extended time in all
theatres.
2. A steady supply of family pictures
which will reestablish the theatre as the
recreational center for the family unit.
3. Entertainment which is unique to the
motion picture screen—too big, too colorful
and too elaborate for television.
4. Film which is equally acceptable and
suitable on the broadest international base,
not particularized to any national interest.
Lazarus called the 1960s the "decade of
the independent independent," stating
that the futui'e of the industry rested in
good part with the films being turned out
by the truly creative independent producers
throughout the world.
"We of the Bronston organization," he
said, "are betting $40,000,000 in the next
two years that we can meet the challenge
of progress with imagination, with courage,
with integrity and with creative knowhow.
We ask for your support and cooperation.
We know we will receive it."
Columbia Plans Increased Production
Schedule, Schwartz Tells Convention
MIAMI BEACH—Hollywood is on the studio and new deals were being consummated
evei-y day.
move, with each studio competing for top
talent and for important
properduction
schedule and, in order to step up
Columbia is planning to increase its proties,
Sol A. Schwartz, production, an engineering survey has been
production chief at completed of studio stages and equipment.
the Columbia studios, He said every Columbia picture had the
said in an address to excitement ingredient. And every producer,
the Theatre Owners he added, concerned himself with methods
of America convention
Wednesday. "We stay right on top of the pictures all
of exploitation and promotion.
Schwartz said that the way," Schwartz said. "And believe me,
the old cliches, such we spare no horses in making certain that
as Hollywood was our product is merchandised to its fullest.
through, agents were In other words, each picture is a separate
Sol A. Schwartz ruining the business project, not an assembly line effort."
and star salaries were Schwartz was presented a special award
too high, gradually were fading into thin as a "distinguished alumnus." He formerly
air.
Schwartz said that every day he received
calls from agents, authors, producers and
dii-ectors with suggestions and new ideas.
He said this activity was duplicated at every
was president of RKO Theatres and active
in TOA activities.
Another speaker at the luncheon meeting
was Dale Robertson, star of TV's "Wells
Fargo" and other programs and pictures.
Good Financial Status
Reported by Stembler
MIAMI BEACH — Theatre Owners of
America is stronger in membership and
financial stability than it has ever been,
John H. Stembler, president, said in his
annual report to the board of directors and
executive committee on November 6, on the
eve of the opening of TOA's 15th annual
convention in the Americana Hotel here.
Stembler said that dues collections in the
fiscal year ended June 30 had exceeded those
of the prior year.
Not only did TOA gain individual members,
Stembler said, but had added the long
establi-shed Independent Exhibitors, Inc.,
and Drive-In Theatres Ass'n of New England
to its membership. That association,
he said, had doubled its theatre membership
since affiliating with TOA.
The TOA president said the major problems
largely were the same as those which
confronted exhibition last year. Exhibitors,
he said, wei'e still hampered by a severe
product shortage, which particularly was
acute last spring and again this fall. He
said the threat of pay television was serious.
As to product, Stembler said the major
companies would supply 204 new films in
all of 1962. the lowest total in the industry's
modern history. He said there were signs,
however, that 1963 would be somewhat
better, although still far short of any
really substantial improvement.
"Our studies," Stembler told the board,
"show the film companies have already announced
.some 160 films for 1963 release.
This, plus normal augmentation of imported
product and additional film projects
undertaken during the year, makes the
possibility of as many as 250 releases in
1963 not an unrealistic or unduly optimistic
estimate."
Popcorn Is Big Business,
NAC Speakers Agree
MIAMI BEACH—Popcorn is big business.
Charles E. Burkhead, chief of the
Field Statistics Branch of the U. S. Dept.
of Agriculture, said here Tuesday i6i that
approximately 400,000,000 pounds of popcorn
would be produced in the United
States by the end of 1962.
Speaking at the "Corns-a-Poppin' " session
of the National Ass'n of Concessionaires
convention at the Americana Hotel.
Burkhead told the group that every man,
woman and child in the U.S. consumed two
and a half pounds of popcorn yearly.
The concessionaires also heard Don W.
Mayborn, the panel moderator, describe
popcorn as a most important item.
William Smith, executive director of the
Popcorn Institute, called popcorn a "fun
item" which, in 1961, grossed more than
$136,000,000 in sales in motion picture theatres
alone and that "this year should be
even better."
Bert Nathan, NAC executive, said that
diversification was necessary for the concessionaire
and that popcorn alone no
longer was sufficient to remain in business.
"But," he added, "popcorn still is a
major sales item in the concession business
and we need more promotion."
Sydney Spiegel of Super Pufft Popcorn
of Canada pointed out the importance nf
creating new lines such as caramel and
cheese popcorn for packaged sales.
BOXOFFICE November 12, 1962

our cup runneth over
no product shortage at
TR/U^-LUX

THE
SEVENTl
JUROR
stunned by an act c
desire, he
was force
to sit in judgement o
his
own crime.
PASsm
OF
SLOW
FIRE
An
unforgettabl
movie -filled with sfi
and suspense. Now i
release.

QUADRILLE
A haunting thriller with
a "Diabolique" twist.
A movie to capture the
audience.
An adult
mixture of
crime and love: a
fascinating puzzle to
bring lines to the boxoffice.

HORROR
HOTEL
Gripping. Excitin,
Playing now to smas
box-office.
SECRETS
OF
THE NAZI
GRIMINALl
By the
producer of
IVIein Kampf. A sequel
to one of the top boxoffice
successes! Now
in release.
Trans-Lux Distributing Cc
625 IVladison Ave.,
New York 22, N.Y.
- Contact Ed Svigals
PLaza 1-3110 or your nea
Trans-Lux representativi

.
gain
I
\
Against
'
I Harling
! and
j
quarrel
! but
'
j
Waterbury,
i
Philip F. Harling
Proposes Three Ways
To Combat Pay TV
MIAMI BEACH—Legal setbacks in the
sphere of pay television have not dampened
the spirits of the
Anti-Pay TV Committee
of T^heatre
Owners of America
although recent decisions
have been disheartening,
Philip F.
Harling. committee
chairman, told the
Theatre Owners of
America convention
here Thursday ( 8 )
Speaking at the
session on "exhibition
and the law," Harling
said that where public opinion had been
probed, the overwhelming majority was
loud and clear in its opposition to paying
for programs that now were free. He accused
the Department of Justice of "stacking
the cards" when it told the film companies
that pay TV must have a true test.
Harling proposed a three-point program
for combatting the pay TV invasion:
1. A concentrated grass roots campaign
directed to every member of the House and
Senate, urging him to prevail upon the
Interstate and Foreign Commerce Committees
to act favorably on bills which would
outla\^ pay TV as being contrary to the
public interests.
2. The continued retention of legal and
other counsel to oppose every serious application
in any court or tribunal, so as to
every minute of time possible, as well
as provide exhibitors with a forum to further
acquaint the public with the costs and
empty promises of pay TV.
3. Immediate contributions be made by
all exhibitors to the Joint Committee
I
Pay TV on some equitable basis,
not only to meet past obligations for legal
fees and disbursements incurred, but to enable
the committee to carry out the two
above recommendations.
reviewed the recent court cases
in which the anti-pay TV groups lost out
stressed that the committee had no
with community antenna services,
that it was concerned about instances
where CATV, by wiring up homes, would be
all set to convert to pay TV. He pointed out
that the committee had been instrumental
I in having an applicant for a franchise in
Conn., agree that his system
never would be used for pay television.
Harling said he was convinced that the
final showdown on the issue did not rest
with the courts or federal bureaus but with
the "practical thinldng public" who will
convince Congress that pay TV is not in the
public interest.
"White Slave Ship' Openings Set
LOS ANGELES — American International's
sea thriller, "White Slave Ship,"
has been set for major openings in Los
Angeles and Chicago, according to Leon
P. Blender, AIP sales chief. "White Slave
Ship" will open a multiple run on November
14 in over 40 Los Angeles area theatres,
with the Chicago date consisting of
a showcase run at Balaban and Katz'
State-Lake Theatre.
TOA-NAC CONVENTION .
Cont'd
Ellis F. Pinkney Recommends Adoption
Of England's Eady Plan in fhe U.S.
MIAMI BEACH—England's Eady Plan
was placed before the Theatre Owners of
America convention here Thursday i8) by
Ellis F. Pinkney, general secretary of the
Cinematograph Exhibitors' Ass'n of Great
Britain and Ireland, who said he had no
hesitation in recommending the adoption
of a similar plan in the United States.
Pinkney first summarized the Eady
formula in brief terms. He explained that
the Eady Fund was a plan under which exhibitors,
with the assistance of both distributors
and producers, made weekly payments,
known as the Eady levy, into a central
pool. The funds then were disbursed
to producers, with the aim of encouraging
and supporting the production of British
films. He said the scheme had been in
operation for more than ten years and was
one which, except for occasional minor irritations,
now received the complete support
of British exhibitors generally.
Because there were limited outlets for
spending immediately after World War II,
theatre attendance reached its peak in
1946, but with the revival of television and
other possibilities for spending, attendance
dropped and producers were in difficulty
because their films could not earn enough
in the home market.
Slowly the plan evolved. Officials of the
various film trade associations in London
were summoned to the Treasury by Sir
Wilfred Eady. It was proposed to the exhibitors
that the admission tax scale should
be altered in such a way that, while the tax
was reduced on the cheaper seats, the
Exhibitors Like Berns'
Industry
Newsreel
MIAMI BEACH—Exhibitor reaction
to Samuel Berns' industry newsreel,
"Hollywood Film Report," which he
presented at the opening session of the
Theatre Owners of America convention
Wednesday was highly favorable.
The short subject, which will be sold
at the level of comparable shorts, is designed
to have a pre-sell impact, since
it was intended to create images of
forthcoming product, titles and personalities,
Berns said. He added that it
was a device by which competitive theatre
operators could help each other
stimulate a "want-to-see-a-greaternumber-of-pictures"
reaction among
the captive audiences attending their
theatres.
Presented in newsreel style, the
demonstration reel showed behind-thescenes
activities during the filming of
"What Ever Happened to Baby Jane?"
a chat with Jerry Lewis, new star
Tommy Bull and the beachhead sequence
from "The Longest Day" among
other episodes.
Berns said he needed 2.000 theatres
to put the project in motion. He has
almost 400 theatres signed up.
higher admission prices could be increased
without an undue proportion of the increase
being taken away in tax. Pinkney
said that it was, however, a condition of the
suggestion that from the resulting benefit
to exhibitors, one half—amounting to $4,-
200,000 in American money in a full year
should go into a fund to help producers.
After many meetings and debates, the
basic points of the plan emerged as follows:
1. On each ticket sold, exhibitors were to
pay into the pool the equivalent in American
money .0029 of a cent.
2. Exhibitors whose gross takings in any
week did not exceed $350 were exempt from
payment for that week.
3. It was agreed by the Revenue Department
that payments to the Eady Fund
would be deductible from income tax
purposes.
4. It was agreed with the distributors,
including American companies, that in the
case of percentage films, Eady Fund contribution
payments were to be a deductible
item in calculating film rental. Inasmuch
as the overall average film rental had been
approximately 35 per cent, this in effect
meant that two-thirds of the Fund was
paid by exhibitors and the remaining onethird
by the producers and distributors.
5. The plan was to be for one year and
then subject to review.
There have been some changes and
amendments to the overall plan, but,
despite some crises, exhibitors now appreciate
what has been made possible
through more product of the highest
quaUty, Pinkney said.
NSS Role in the Industry
Outlined by Martin Starr
MIAMI BEACH—The role that National
Screen Service has played in helping to
make "tomorrow a better day at the boxoffice"
was outlined at the opening luncheon
session of the Theatre Owners of
America convention here on Wednesday
(71. by Martin Starr, director of exhibitor
relations for NSS.
The veteran trailer and accessory company,
in its 43 years of service, has made
it an accepted fact that it symbolizes a
service that stands for greater progress,
bigger boxoffice returns and a better image
in the mind of the public, Starr said.
"An industry as mammoth as the movies
does not progress alone by getting out
films and moving them on to the screens
of the theatres throughout our land,"
Starr said. "There must be integral services
to help tie together this annual billion-dollar-plus
package of entertainment
that makes its bid for the free spending
dollar of the public. Ours—the films, that
is— is a business that calls for an integration
of many forces and services to make
it operate smoothly, efficiently, profitably."
Starr concluded. National Screen Service,
as in the past, will not be found wanting
"by the tripod upon which rests the destinies
of the motion picture business—production,
distribution and, more importantly, exhibition."
BOXOFFICE November 12, 1962
11

fice
'
visions,
Brilliant World Premiere
In London for West'
LONDON—A brilliant world premiere
ushered in "How the West Was Won" at
the Casino Theatre here on the ni^ht of
November 1. As of that night, the picture
had an advance sale of $500,000, which far
exceeded any theatrical event in the history
of London entertainment in the number
of ticket reservations.
Although a drizzling rain was falling,
crowds jammed the area to watch stars
and celebrities arrive in a real western
stage coach, accompanied by a troupe of
cowboys and cowgirls on horseback. And
to give the event a further western flavor,
the theatre bar was transformed into a
western saloon where signs reminded the
guests to check their guns before ordering.
BENEFIT FOR GEORGE V FUND
Tlie premiere of the Cinerama-MGM
production was a charity benefit for the
George V Fund and was attended by such
outstanding personalities as Earl Mountbatten
of Burma; Lord Brabourne, Belgium's
ambassador; M. De Thier; Jacques
Graeffe, minister of Belgium, Baron and
Baroness de Gerlache, Belgium's maritime
attache; The Duke and Duchess of Rutland;
Viscount and Viscountess Davidson;
Privy Counsellor Viscount and Viscountess
Brentwood; Lord Rea; Lord and Lady Kilmarnock;
Lord and Lady John Manners;
Sir Joseph Lockwood and the Hon. Anthony
Asquith.
Among the film and theatrical celebrities
were Terence Rattigan, Peter Sellers,
Jesse Lasky jr., Bernard Smith, Anthony
Mann, Russ Tamblyn, Henry Fonda,
George Peppard, Abe Lastfogel, Eli Wallach,
Sidney Davis, Richard Widmark and,
of course, Nicolas Reisini, president of
Cinerama, Inc., and his wife, and Joseph
R. Vogel, president of Metro-Goldwyn-
Mayer.
On the day before the premiere, Vogel
and Reisini were the hosts at a luncheon
in the Savoy Hotel for the American
tradepress publishers and editors who were
flown here for the opening. They were AI
Steen, Boxoffice; Martin Quigley jr.,
Quigley Publications; Charles Alicoate, the
Film Daily; Jay Emanuel, Motion Pictm-e
Exhibitor; Moe Wax, Film Bulletin; Morton
Sunshine, Independent Film Journal; Ray
Gallo, Greater Amusements, and James
Powers, Hollywood Reporter. Shepherding
this group was Everett Callow, Cinerama's
international director of advertising, publicity
and exiUoitation.
PROMOTION BEGUN IN AUGUST
The promotion for the premiere and run
of "How the West Was Won" was launched
in August when Callow stopped off in
London in the course of a world activation
tour. Later, Clark Ramsay, MGM's
advertising manager, followed up Callow's
initial preparations.
An advertising campaign of $44,800 was
started early in October, encompassing newspapers,
billboards, subway and bus locations.
Under the direction of Pat Spellman,
managing director the Casino Cinerama
theatre, a program of Cinerama party
bookings was initiated, culminating in an
unprecedented total of 62,464 reservations
before a single piece of advertising appeared.
After the first advertising appeared,
sales increased sharply to a point
where almost 25 per cent of a year's business
had been guaranteed.
Meanwhile, the MGM London organization
launched a contest with the Sunday
Pictorial, largest circulation Sunday newspaper,
whereby the winner will receive
air tickets for two to California to see the
"West that was won." Bernard Smith, producer
of "How the West Was Won," has
been plugging the picture via interviews
with the press and on radio and television.
The great campaign paid off.
COMPO to Discuss Plans
For Wider Activities
NEW YORK—The Comicil of Motion
Picture Organizations will discuss plans
for the enlargement of its activities at the
annual COMPO meeting, scheduled to be
held November 20 at the Americana Hotel,
it was announced by Charles E. Mc-
Carthy, executive vice-president.
An all -industry conclave, sponsored by
COMPO, also to have been held on November
20, has been postponed until February
to allow the organization more time
to work out its program, McCarthy said.
Solicitation of exhibitors for COMPO
dues will get under way January 8, it was
revealed, following a meeting of the general
sales managers of the MPAA companies
at which approval was voted for use
of the film companies' distribution forces
in the solicitation. McCarthy pointed out
that 27 months will have elapsed since the
last dues campaign. According to the plan,
meetings of all sales forces in the country's
exchange cities will be held January 8, at
which time names of exhibitors will be
given to the salesmen, with each salesman
responsible for collection of dues from exhibitors
on his list.
Columbia and Gala Sign
Distribution Deal
LONDON—Columbia Pictures and Gala
Films have signed a partnership agreement
whereby Gala will handle all Columbia's
foreign-language pictures in the United
Kingdom, following the pattern of Columbia's
agreement with British Lion, which
releases all Columbia's English-language
pictures.
In addition to the distribution and exhibition
agreement, Columbia and Gala
have agreed to coproduce a program of
specialized films for distribution throughout
the world by Gala.
The negotiators in New York included: A.
Schneider, Columbia president; Leo Jaffe,
executive vice-president; M. J. Frankovich,
first vice-president; Mo Rothman, executive
vice-president of Columbia International,
and Kenneth Rive, managing director
of Gala.
Embassy Creates Two
Sales Divisions
NEW YORK—Joseph E. Levlne's Em-
1
•
bassy Pictures has realigned its national
sales and branch offacilities
and
B;-, _
t/'r • created two
^01^^^
major di-
^f^^^k the eastern
W^
and the western and
I
4 jnJji ^rt metropolitan d i v 1-
^RL'
V'- ^^ sions, to more thor-
^^J'L^''^3^^k oughly service exhibi-
^^^^%._/I^^Hk tors with the Em-
^^^^ >f^^^^^^ bassy releases for
^^^^ ^^'^ ^^^^- ^°~
^^^^ NV^IM
cording to Carl Pep-
^^^^^ ll^HI
^^^^^ ^ wlJ^^^B percom, genera! sales
manager,
Carl Peppercorn
Jud Parker has
been named eastern division manager,
supervising the New England, mideastern,
southeastern and southwestern districts.
Parker, a veteran of 26 years in the industry,
joined Embassy in 1956, serving as
home office sales representative, prior to
his new post.
Lou Steisel, who was named western and
metropolitan division manager, entered the
industry 25 years ago, joined Embassy last
January and was previously New York district
manager and assistant to Peppercorn.
The eastern division, under Parker, encompasses
the New England district, managed
by Joe Wolf, servicing Boston, Albany,
New Haven and Buffalo; the mideastern
district, under Charles Zagrans, servicing
Philadelphia, Washington, Pittsburgh,
Cleveland and Cincinnati; the southeastern
district, headed by James Frew, covering
Charlotte, Atlanta, Jacksonville and New
Orleans, and the southwestern district,
managed by Fred Beiersdorf, servicing Dallas,
Oklahoma and Memphis.
The western and metropolitan division,
headed by Steisel, encompasses the metropolitan
New York district, under branck
manager Harry Margolies; the midwestern
district, managed by George Regan, servicing
Chicago, Minneapolis, Omaha, Des
Moines, Kansas City, St. Louis, Milwaukee,
Detroit and Indianapolis; and the western
district, managed by Herb Bregstein, servicing
Los Angeles, San Francisco, Denver,
Salt Lake City, Seattle and Portland.
Galaxy Films Is Formed
By Josephs, Tarell
NEW YORK—Galaxy Films, Inc., an independent
company for the worldwide distribution
of both art and commercial features,
has been formed by George Josephs,
former vice-president of sales for Astor
Pictures, and Anthony Tarell, who was associated
with Astor when it was formed
by the late Robert M. Savini and who later
became treasurer and director of Aster's
franchise operations.
Galaxy Films will put its first release,
"World Without Shame," a Gala Films
London production in Eastman Color, into
general release January 1. Josephs, who
has also been a sales executive at Columbia
Pictures, said Galaxy is now negotiating
for additional features. The com
pany is headquartered at 130 West 46th
Street.
12
BOXOFnCE November 12, 1962

'
ment
'
His
;
president
: phases
i
'
in
, which
> allocated
i story
i
I tures
i
I
i
i
Simoneiii Is Gen. V p
Of Youngslein Firm
NEW YORK—Charles P. Simoneiii. assistant
to tiie president of Universal Pictures
for the past
three years, has been
elected general vicepresident
of Television
Industries, Inc..
Charles Simoneiii
and its wholly owned
subsidiary. Entertainment
Corp. of
America, according to
Max E. Youngstein.
president. Simoneiii
will join the new
company November
26. following his resignation
from Universal.
In his new capacity, Simoneiii will act
in all areas of management, including
policy, organization planning and operations.
He is also a director of the Interboro
Premium Finance Co.: a consultant
to the management of Volusia Jai Alai,
operators of Jai Alai Fronton in Daytona
Beach. Fla.. and a partner in S.D.S. Associates,
a private investment group. He
is a former director of Thompson-Starrett
Co.. Bethlehem Machine & Foundry and
Superior Tool & Die Co. He also has served
as chairman of the board of management
of the Bib Corp.
Simoneiii entered the motion picture
industry as an office boy in Universal's
eastern advertising and publicity departand.
nine years later, was named
eastern advertising and publicity director.
election is the third major change
'
in the strengthening and revitalization of
Television Industries' top management.
Youngstein. the former executive vicepresident
of Cinerama, Inc., became president
and chief executive officer November
,2 and Jerome Pickman, formerly viceof
Paramount, was elected executive
vice-president. The new company
plans to expand its functions from the distribution
of feature pictures for TV to all
of the entertainment industry, with
emphasis on motion pictures.
The name of the Entertainment Corp. of
America. Inc.. is subject to stockholder approval
at a future meeting of stockholders of
Television Industries. Inc.
Investor Harvey lacobson
New Filmqroup Partner
HOLLYWOOD—Investor
Harvey Jacobjson
has joined the Pilmgroup as executive
vice-president and partner as the first step
the company's development of highbudget
product, it was announced by president
Roger Corman. Jacobson will begin a
tour of the nation this week to meet distributors
and exhibitors. Of the $500,000
Jacobson will invest, $135,000 is being
to operational improvements and
development. The remaining $365,000
will be added to production budgets of feato
be made in the next eight months.
Wallis Reoplions Paul Nathan
HOLLYWOOD—Producer Hal Wallis has
reoptioned his longtime associate producer
Paul Nathan. The coming year will be
Nathan's 17th with Wallis at Paramount
Studios.
National Allied Prepares
For Cleveland Sessions
TV Block Booking Out,
Supreme Court Rules
Washington — The U. S. Supreme
court this week unanimously upheld
a lower court order barring six distributors
of motion pictures from block
booking in selling and licensing films
to television stations.
In the first opinion to be written by
the newest member of the hi^h court,
Justice Goldberg, enforced block booking
was termed a vice and a violation
of the Sherman antitrust act.
The original lower court order,
handed down by Judge Archie O. Dawson
of New York, applied to Loew's,
Inc., C&C Super Corp.. Screen Gems,
Associated Artists Productions, National
Telefilm Associates and United
Artists.
Attorneys for both the Justice Department
and the film distributors hid
requested that the high court upset the
District Court order, the D of J seeking
a strenfthened order and the distributors
asking that the decree be set aside.
WOMPI Presidert Names
Committees for Year
ATLANTA—Mrs. Jean W. Mullis. president
of the International Ass'n. Women of
the Motion Picture Industry, has announced
the apnointment of the following
committees for the fiscal year, 1962-63:
Miss Marv Heueisen, Kansas Titv, chalrma--
Meirbershio:
M-s Loone Crcipr. Momoh's- Miss S^d>e ( as-
tonzo New Yf-rk City; M'ss Alice Patton, Des .Moines;
Mrs. Sue Tankersley, Denver.
Bv-Laws; Miss Lois Evens. Memohis. cho-r—an; Mrs.
Gladys Melson, Kon=as CiW; Miss Nolo Bi=h-p, Des
M^oines: Mrs. Dorofhv Zeitlinper, Jicksonville; Mrs
Polly Puckett, Stone Mountain, Georgia.
Finance: Mrs. Flrrence Work Des Moines, cho-rmon;
Mrs Philomera Eckert. JacksonviPaj Miss Phvlhs
Whitescorver Kansas City; Mrs. Juanita White, Dallas;
Miss Ueons Matthews, Des Moines.
Extension: Miss Florence Long, Toron'o. chairman;
Mr^ Mvrfle Parker, Charlotte, c--ch-irman: Mrs. A-^v
Rohde New Yrrk C'tv; Miss Charl'-t»e Miirnhv, St.
Louis; M-5. Lorena Cullimore, Dallos; Mrs. Hozel Lenoir,
Kansas City.
Orleans; M'ss Marcello DeVinney, St. Louis; Miss Hildo
Frishman, New York City.
Newsletter: Mrs. Stella Poulnot, Atlonta, choirmon;
Mrs Mable Guinan, Dallas; Miss Dorothy Mathieson,
Toronto.
Will Roqers Memorlol Hospital: Mrs. Gene Barnet+e,
New Orleans chairman; Mrs. Mcrv Ho-t, Jocksonville;
M'ss Jessie Roy Lucv. Memohis: Miss Faye Riess, New
Ycrk City; Mrs. Dorothy Pobsf, Des Moines.
Ways and Means: Miss Goldie Woerner, Kansas City,
chairman- Miss Jonxe Biermon, Atlanta; Miss Phvllis
Schoeffer'. New York Citv; Mrs. Bernre Chauvin, New
Orleons; Mrs. Myrtice Williams, Jocksonville.
Industry Service: Miss Anno Belle Miller, Denver,
chnirmon; Mrs. Kathleen Dowell, Jacksonville; Miss Potric
o Dowlina. Indianapolis; Mrs. Ora Dell Lorenz, Dallas;
Miss Audrey Hall, Metoirie, Louisiana.
Historian: Mrs. Lee Nickolous, New Orleans, choir-
DETROIT — "Advance hotel
reservations
assure that the 33rd National Allied merchandising
and tradeshow at Hotel Sheraton,
Cleveland, December 3-5 will have
the lar-est attendance in several years,"
said Allied pres'dent Marshall H. Pine, also
convention chairman.
TO FEATURE NEW EQUIPMENT
The day-and-date booking of TEDA and
TESMA conventions and ^radeshow will
throw the spotlight on startling new developments
in equipment. While several
manufacturers are keeping these exhi'..its
guarded top secret until debut, among the
items to be shown to the industry for the
first time will be projection lamps using
no carbons, shutterless projectors, sound
systems without a si igle tube, carbon
lamps giving far brigiiter picture and
sharper screen definition, and slow-burning
bri-rhter carbons. Other exhibits will present
automated 70 35mm booth equipment
and high profit equipment for drivein
concessions.
The national theatre owners convention
itself will open with a luncheon
Monday noon with an afternoon session
devoted to exhibitor problems, trade practices
and film discussions. Continental
breakfasts will open Tuesday and Wednesday
meetin';;s with Tuesday morning devoted
to marketing research and patron
motivation, presented by university and
business authorities. This convention is
breaking new ground, bringing experts on
specific business techniques from other
fields. The equipment luncheon on Tuesday
will be programmed by TEDA and
TESMA. stressing new developments, followed
by guided demonstrations covering
the entire show.
FILM MERCHANDISING TOPIC
The Wednesday morning session will
cover profitable merchandising of motion
pictures with authorities on consumer
psychoio-^y and merchandising.
An all-out promotional drive to build convention
attendance is being launched from
national headquarters here. Three actionoriented
mailing pieces are currently in the
works, with other material to follow.
The slogan adopted for the event is "Next
Year's Successful Exhibitors Will Be at
This Year's National Allied Convention."
One attention-getting piece shows a picture
of an usher in military style uniform,
occupying nearly the full sheet, comfortably
snoozing in a theatre seat, legs crossed and
an open box of popcorn in his lap. Large
type asks the question, "Where's Business?"
The text gives the message of the convention
goal to put "cars in your drive-ins,
patrons in your seats, and ushers back in
the aisles."
Robert Vcmghn Signed for Role
HOLL'YWOOD—Robert Vaughn will star
in "I'll Sell You a Secret," Harry Sandford
and Max Lamb screenplay to be made
The company
under the Roberts H banner.
is owned by producer Robert Reese, Richard
Long and Vauglm. Long will direct.
BOXorncE November 12, 1962
13

FEATURE REVIEW
^Mutiny on the
Metro-Goldwyn-Mayer
By PRANK LEYENDECKER
QNE OP THE greatest, most exciting and
highly dramatic sea adventures ever
written. "Mutiny on the Bounty" comes to
the screen for a second time in a magnificent
motion picture which has all the
elements of violence, romance and thrills,
plus incredibly beautiful scenic splendor, to
fascinate and enthrall moviegoers of all
ages. It should be one of the all-time boxoffice
hits.
One of the two most-publicized pictures
of recent years (20th Century-Pox will release
the others as regards excessive costs,
production difficulties and delays due to
bad weather and temperamental clashes between
cast members and the director during
the many, many months of filming, this
Aaron Rosenberg production still emerges
as a cinematic triumph. And all the publicity,
good or bad, will only whet the public's
interest to see the picture and judge
for themselves if all this extraordinary effort
was worth it. The title alone, plus
Marlon Brando's tremendous draw, will
guarantee smash grosses generally.
Coming 27 years after the release of
MGM's original film version, which won the
Academy Award as best picture of 1934-35,
this new production in Ultra Panavision 70
and Technicolor, should all but erase any
nostalgic memories held by the old-timers
and, to today's generation of moviegoers,
it will be a teiTific and wholly new action
spectacle.
First and foremost, this version of the
Charles Nordhoff and James Norman Hall
MUTINY ON THE BOUNTY
MGM
Running time: 179 minutes, plus 10-15
minutes intermission
Ratio: 70mm Ultra Ponovision
CREDITS
Produced by Aaron Rosenberg. Directed by
Lewis Milestone. Screenplay by Charles Lederer.
Based on the novel by Charles Ncrdhoff and
James Norman Hall. Music by Bronislau Koper.
in Filmed Ultra Panavision 70mm. Technicolor.
An Areola Picture. Orchestra conducted by Robert
Armbruster, Director ot photography, Robert L.
Surtees, Additional photography, Harold E. Wellman.
Art direction, George W. Davis and J. Mc-
Millan Johnson. S:3ecial visual effects, A. Arnold
Gillespie, Lee Le^lonc ond Robert R. Hoog. Film
editor, John McSweeney jr. Assistant director,
Ridgeway Callow. Choreographer, Hamii Petroff.
Color consultant, Charles K. Hagedon. Technical
advisers, Copt. Donald Maclntyre, R. N., Bengt
Donielson and Aurora Natuo, Leo Longomazino.
THE CAST
_Fletcher Christian Marlon Brando
Captain William Bligh Trevor Howard
John Mills Richard Morris
Alexander Smith Hugh Griffith
William Brown Richard Haydn
Matthew Quintel Percy Herbert
Maimiti
Tarila
Edward Young
Tim Seely
Edward Birkett Gordon Jackson
William McCoy Noel Purcell
John Williams Duncon Lament
Michoel Byrne Chips Rofferty
Minarii Frank Silvera
James Morrison Keith McConnell
Samuel Mack Ashley Cowan
John Fr/er Eddie Byrne
and Henry Daniell, Motahiorii Tama, Rohera Tuoi,
Ruito Salmon, Nothalie Tehore ond other Tahitian
natives.
Bounty'
Trevor Howard, Marlon Brando and
Percy Herbert in one of the action
scenes from "Mutiny on the Bounty."
Richard Harris and Gordon Jackson
are in the background.
sea classic has its basis on historical fact
and Charles Lederer has retained all the
force and realism of the novel while enlarging
on the episodes in Tahiti, both before
and after the mutiny takes place. After
a few minutes of Bronislau Kaper's sweeping
and stormily melodic musical score, the
picture opens on preliminary scenes in Spithead
harbor in 18th Century England,
which lay the groundwork for the clash between
the lowly born disciplinarian. Captain
Bligh, and his elegant, idealistic first
mate, Fletcher Christian. The spectators'
eyes remained glued to the screen during
the thrilling episodes that follow, including
the flogging of the hot-tempered seaman,
John Mills, and the Bounty's riding through
one of the most furious storms ever recreated
for a tremendous screen, a wavelashing
which almost makes the spectator
feel he is actually participating in this
gigantic tempest. Among the picture's
other memorable moments are the ship's
arrival in Tahiti, as dozens of small boats
row out to meet the sailing vessel: the
native ceremonies and sexy dances for the
benefit of the British visitors and their
water-threshing method of catching fish
all of these Tahitian customs being brilliantly
captured in Ultra Panavision by
Robert L. Surtees' fine camerawork. The
torturing of the seamen which leads up to
the actual mutiny and the climactic burning
of the sailing vessel and Christian's
tragic death are other thrill highlights of
this memorable film. The occasional romantic
scenes are tenderly handled and act
as pleasant interludes between the predominantly
exciting action.
Although Charles Laughton's portrayal
of Captain Bligh in the 1935 film is still
fondly remembered by many, Trevor Howard's
performance of the steely-eyed,
tyrannical commander is equally fine and
the British star gives it even more authority
and brilliance—a prime requisite for
Academy Award consideration next spring.
Another British actor, Richard Harris, also
gives an outstanding performance as the
mutinous seaman, John Mills. The third
star and the film's top boxoffice name,
Marlon Brando, is far too foppish and
nasally British in his early scenes as the
dandified Fletcher Christian— to the extent
that his portrayal elicits unintentional
laughter from the audience—but his performance
gradually builds in strength until
his climactic scenes are impressive and even
touching.
While director Lewis Milestone was probably
unable to curb Brando's too-broad
hi.strionics, he guided all the others to give
noteworthy performances, particularly
Hugh Griffith, who contributes several fine
moments; Percy Herbert, Chips Rafferty
and Gordon Jackson to make their every
scene count: Richard Haydn to subdue his
customary whimsical touches for the serious
role of the mild-mannered botanist
while the bearded Noel Purcell supplies the
picture's few lighter moments. Tim Seeley
does nicely in a minor romantic role while
the lovely Polynesian Tarita supplies
.scantily clad pulchritude and a touch of
tenderness—and her undulations during
her native dance will make male patrons'
eyes pop.
Here is a new—and greater "Mutiny on
the Bounty," which should do hurricanetype
business in theatres throughout the
world.
Seven Disney Features
For 1963 Release
NEW YORK—Walt Disney Productions
will put seven features into release through
Buena Vista Distributing Co. between
Christmas of 1962 and the end of 1963, according
to Irving H. Ludwig, president and
general sales manager of BV.
Starting with "In Search of the Castaways,"
starring Hayley Mills and Maurice
Chevalier with George Sanders and
Wilfrid Hyde White, which will open at the
RKO Palace December 25 and throughout
the country for the Christmas-New Year's
period, the 1963 releases will include:
"Son of Plubber," starring Fred Mac-
Murray and Nancy Olson, in February;
"Miracle of the White Stallions," starring
Robert Taylor, Lilli Palmer and Curt Jurgens,
for Easter: "Savage Sam," starring
Brian Keith and Tommy Kirk, in June-
July; "Summer Magic," starring Hayley
Mills, Burl Ives and Dorothy McGuire, in
August-September. There will also be a
Disney film for October, ordinarily a bad
period, and then "The Sword and the
Stone," an animated cartoon feature dealing
with King Arthur, for December 1963.
Melvin H. Jacobs Elected
Technicolor President
LOS ANGELES—Patrick J. Frawley jr.,
chairman of the board of directors and
chief executive officer of Technicolor, Inc.,
announced the election of Melvin H. Jacobs,
as president of Technicolor, Inc.
Jacobs, one of Technicolor's largest stockholders,
heads its Marshall-Burns division.
The former president, John R. Clark jr.,
becomes a consultant to Technicolor, Inc.
and remains as a director.
Maximilian Schell in San Francisco
SAN FRANCISCO — Maximilian Schell
has arrived in San Francisco to attend the
San Francisco International Film Festival
in conjunction with the entry of his film
version of "Hamlet," being shown today
(12).
14 BOXOFTICE November 12, 1962

\. J. Balaban Is Dead;
Pioneer Exhibitor
NEW YORK—Private funeral services
jr A. J. Balaban, 73, one of the pioneers
1 the film industry, were held at the Uniersal
Chapel Saturday (Nov. 3). Services
•ere held at the Pizer Chapel in Chicago,
;alaban's birthplace. November 5. Balaban
ied in his apartment at the Hotel Laurelton
Tovember 1.
Balaban broke into show business as a
inger of illustrated songs in the few existing
ickelodeons, one of which he rented for a
ix-month trial period with his brother
larney in 1909. Later, the two brothers
iunched a circuit of theatres, building the
'Ircle Theatre and, later, the Central Park
;heatre with Sam Katz as their partner.
With the aid of their three younger
rothers, Max, John and Dave, they pio-
.eered such presentation trends as bills of
audeville and films, presenting such stage
;eadliners as Sophie Tucker, Nora Hayes,
'an and Schenck and Belle Baker, along
pictures, at the Central Park Theatre,
.'ith
.ater, they launched a band policy, headed
y Paul Ash, in conjunction with movies,
t the Oriental Theatre. This combinaion
of movies and live entertainment was
uickly emulated throughout the U. S.
In 1929, Balaban and Katz merged with
'aramount and A. J. retired to Geneva,
Switzerland, but he came back to the U. S.
n 1937 to supervise construction of the
Esquire Theatre, a palatial film house in
;hicago. Just prior to World War 11, he
/as again called out of retirement, this
ime by Spyros Skouras, to become excutive
dii-ector of the Roxy Theatre in
lew York.
Balaban is survived by his wife, the forner
Carrie Strump; two daughters, Mrs.
jouis Culture, and Mrs. Harold Robbins; a
on, Bruce, who is a producer, and four
randchildren, in addition to his brothers,
larney, Harry and Elmer.
Ustor Promotes Sigman
To New Sales Post
NEW YORK—Sam Sigman, who joined
\stor Pictures in 1961 as executive assistint
to the vice-president in charge of sales,
las been promoted to the new post of na-
.onal sales supervisor for Astor, accordng
to George F. Foley, president. Sigman
vill work under Harry Fellerman, recently
lamed general sales manager to succeed
irnest Sands.
Sigman had previously been sales adninistrator
for Paramount, manager of
worldwide operations and assistant sales
lead for Selznick Releasing Organization
ind New York representative for Edward
Small Productions. He entered the industry
,^'ith the old Fox Film Co., where he held
/arious posts in the sales promotion, playiate
and contract departments. He had
ilso been associated with Republic Pictures
as manager of the contract and playdate
departments.
NEW HOLIDAY DISPLAYS—National
Screen Service's holiday displays
now are available in ail of its branches.
Joseph Bellfort, sales manager, said
three 40x60 displays and two 30x40
displays offered a variety of Christmas
and New Year's messages, prepared in
six colors, via the silk screen process,
on heavy roUboard, providing colorful
holiday greetings to suit virtually any
theatre frame or wall space.
Johnston Is Elected Head
Of International Group
LONDON—Eric Johnston, president of
the Motion Picture Ass'n of America, was
elected president of the International Federation
Film Producers' Ass'n at the Federation
meeting here November 1.
The Federation, which is made up of
the national producers' associations of
the major film producing companies, deals
with international film festival matters and
other problems of mutual interest.
NOW IN
HIGH COURT RULES:
Cable Facilities Okay
For Ark. Pay TV
LITTLE ROCK—The Arkansas Supreme
Court on November 5 unanimously upheld
the decision of a lower court affirming an
earlier action by the state's Public Service
Commission, which ordered Southwestern
Bell Telephone Co. to provide Midwest
Video Corp. with the necessai-y facilities
for introduction of a pay television system
here. Midwest Video holds a franchise
agreement for Paramount's Telemeter
system.
The Public Service Commission's ruling
had been appealed by a group of theatre
owners including independents. United
Theatre Corp. and Rowley United Theatres.
The Public Service Commission had
ruled: "All of the interveners' arguments
add up to one contention, that pay television
will disrupt other segments of the
entertainment business. Any new business
is likely to lead to economic change. This
commission cannot deny the people of
Arkansas the benefits of new entertainment
media merely because other segments of
the industry may be inconvenienced thereby."
The court said it regarded the commission's
explanation as "the complete answer
to the appellants' contention" that pay TV
was not in the public interest.
RELEASE.
POOR WHITE TRASH"
'63 RELEASES-
"THE GARBAGE MAN"
"COMMON LAW WIFE'*
"SIN AND SYMBOLISM" *
I
HATE YOUR GUTS"
Formerly 'The Intruder"
IN PRODUCTION...
"WHEN THE SAINTS GO MARCHING IN"
Gower Champion to Meg 'Camival'
HOLLYWOOD — Gower Champion will
direct MGM's filmization of "Carnival."
musical hit he staged on Broadway. Producer
Arthur FYeed, who gave Champion
his first big screen role in "Show Boat," is
producing.
C. D. A., inc.
"Copyright Union Ad 1962
SOXC»TICE November 12. 1962 15

. . Hans
, .
. .
. . The
'Almost Angels' (BV) Is October
Blue Ribbon Award Winner
By VELMA WEST SYKES
gUENA VISTA'S "Almost Angels" has been voted the Boxoffice Blue Ribbon Award
for October by numbers of the National Screen Council. This delightful musical
drama which features the historic Vienna Boys Choir, founded in 1498 by decree of
Maximilian I of Austria, has all the elements w^hich make for good family entertainment
r.nd is outstanding in its unusual settings and musical renditions. It also has a .story
ihat docs not seem as contrived as most do built around such a central theme. Vincent
Winter, who won an Academy Award for his role in "The Little Kidnappers" and
played a feature role in "Greyfriar's Bobby" stars in this with Peter Week, former
member of the Choir, as choirmaster, and Sean Scully.
Boxoffice"s review in the September 10 family entertainment these days, such as
Issue said in part: "'Almost Angels' .
"Almost Angels."—J. Coleman Daniel jr.,
brings to the screen for the first time, the Spartanburg iS.C.) Pine Films Committee
464-year-old story of the Vienna Choir ... I know of several boys who aspired
Boys, filmed in the elegant palace home of to be choir boys after seeing "Almost
the choir, the Augarten Palais in Vienna, Angels."—Elisabeth Murray, Long Beach
as well as the beautiful historic landmarks
Such charming boys
Teachers Ass'n. . . .
that reach back to the early youth of the with suGh believable dialog and vivid photography
made this movie an utter delight.
picture's composers—Schubert, Brahms
and Strauss, among others . Holt —Elayne Bybee, KID radio,
Idaho Falls.
registers well as Choir Director Eisenger. Disney's done it again "Almost Angels"
Steve Previn makes his debut as a feature is a beautiful picture that is good family
film director for the Vernon Harris screenplay."
Charleston Evening Post . title was
fare—may the tribe increase!—Tom Peck,
Barometer figures on the picture are well selected. At times the entire choir
hard to evaluate since it has been booked of 80 members seem almost divine.—Mrs.
on the lower half of a double bill with the Claude Franklin, Indianapolis NSC Group.
reissued "Lady and the Tramp." However, The shallow plot ideal for small fry and
the double bill is doing SRO business all the singing a thrill for adults. The production
is first class.—Dick Osgood, WXYZ
over the country so Disney has again done^
the family unit a real service in making radio, Detroit ... A beatuiful picture
such entertainment available.
worthy of the highest family rating.
Mrs. T. W. Swartz, A.A.U.W., Claremont,
Superior Entertainment
The best family picture here in
Calif. . . .
NSC members offered these comments
as they checked their votes on the ballots:
This is a wonderful way to introduce
children to good music while entertaining
them.—Mrs. Edward F. Carran, GF.W.C.
Lakewood, Ohio . . . "Almost Angels" is a
good family picture. What wonderful things
boys can do when they have the right
training!—Emory W. Cowley, Women's Department
Club, Indianapolis ... A Disney
picture—nuf said—Jim Downing, Tulsa
Tribxme.
"Almost Angels" Is superior entertainment
for the entire family. The color is
beautiful and the Vienna Boys Choir a rare
delight. Peter Week's role as Max Heller is
a handsome, personable conductor. The
children are natural and quite adorable.
Malcolm Miller, Knoxville Journal
Truly a lovely picture. With the
.
double
bill, it's superb.—Mrs. Harry T. Jarvls,
Greater Detroit MFC.
There is definitely need for quality
some time.—Mrs. Jean W. Mullis, WOMPI
president, Atlanta, Ga.
"Almost Angels" gets my vote because It
is an entrancing story about boys in the
464-year-old Vienna Boys Choir—a Walt
Disney import of outstanding merit.—Mrs.
Kenneth C. Wilson, San Francisco MP &
TV Council ... It has much to offer our
young people and adults— delightful
music, comedy, and drama all appeal.^
Mrs. Harold E. Kerwin, Greater New Bedford
Better Films Council.
Such a fine picture, clean and wholesome.
I will always remember the sweet
faces of those happy little boys. It reminded
me of the time my brother was
that age and was singing in a school
choiois, when his voice changed the night
of their big play.—Mrs. Paul Gebhart.
Cleveland Cinema Club.
Another Walt Disney goody. If Mr.
Disney can give us such good movies, why
not other producers?—Mrs. Fred Hire, Fort
Wayne ilnd.) Indorsers of Photoplays.
Illllllltlllllllllllllllllllllllllllllllllllllllllllllllllllllll
PETER WECK. FORMER MEMBER OF THE FAMOUS VIENNA
BOYS CHOIR, IS CAST AS CHOIRMASTER MAX HELLER
OLDEST CHOIR BOY PETER SCHAEFER (SEAN SCULLY)
ACTS AS JUNIOR DIRECTOR WHEN HIS VOICE CHANGES
FRECKLE-FACED FRIEDEL (DENIS GILMORE) CAST AS
MITZI, TONI FIALA (VINCENT WINTER) AS HER" BEAU
llllllllllllllllllltlllllllllllllllllllllllllillllllllllllllllll
Max Heller
Peter Weck
Director Eisenger
Hans Holt
Father Fiala
Fritz Eckhardt
Radio Commentator .... Gunther Philipp
Frau Fiala
Bruni Lobel
The Cast
Toni Fiala
Vincent Winter
Peter Schaefer
Sean Scully
Friedel Schmidt
Denis Gilmore
Ferdy
Henny Scott
AND Vienna Boys Choir
Director
Steve Previn
Screenplay by
Vernon Harris
Original Idea by
R. A. Stemie
Production Supervisor .... Peter V. Herald
Director of Photography
Kurt Grigoleit
Featuring Famous Songs of Schubert,
Brahms,
Strauss
Production Staff
Musical Director Heinz Schreiter
Orchestra
Wiener Symphoniker
Conducted by Helmuth Froschauer
Art Direction
Werner
AND ISABELI SCHLICHTING
Film Editor
Alfred Srp
Assistant Director .. Rudolph Nussgruber
Color by
Technicolor
This award is oivcn each month by the
National Screen Council on the basis of oulstandng
merit and suitability for family
enteitainment. Council membership comprises
motion picture editors, radio and TV film
commentators, representatives of better films
councils, civic, educational and exhibitor organizations.

I
"The
I
I
"Samantha,"
I
David
. . . Producers
. . Stuart
*i^oU^UMKid ^efront
DEVEALING almost no change in the current
production pulse in Hollywood,
,he month of November looks to a tentative
lineup of only nine screenplays. Allied Artsts
swings into first place with three features
listed, followed by United Artists
Jiith two. American International, Colum-
)ia. Paramount and Universal-Internaional
have one starter each blueprinted,
rhe month of October saw only ten films
ret the green light. This figure represented
,wo films less than the month of Septemoer.
The films listed by studios are:
|\LLIED ARTISTS
Judo Tree" toplines Sessue Hayikawa
and Pat Suzuki. The plot deals with
he pretty daughter of a Japanese judo ex-
)ert who attempts to teach the art to some
filling American GIs. Dennis Kane directs
ind Jules Levy produces on location in
iTapan.
"The Black Zoo" will be produced by
lerman Cohen and directed by Robert Gorion
in Cinemascope and color. The story
Jeals with a man who has his own private
;oo in Los Angeles that he uses to get rid
)f anyone who gets in his way.
"The Gunfighters" will be produced by
3en Schwalb and directed by Frank Mc-
"Donald. In Cinemascope and color, staring
David Janssen, this western is about
i private detective who joins a gang of
[)utlaws in order to dispose of them.
I
\MERICAN INTERNATIONAL
"The Seafighters" stars Frankie Avalon
ind Tab Hunter and will be shot in Hollywood
in color and wide film. Anthony Car-
•as will direct for executive producer James
I. Nicholson. The story deals with an unlerwater
demolition team in World War
I, who saves the secrets of U. S. radar initallations
from Japanese capture.
COLUMBIA
"The Candy Web" in Eastman Color
will be produced and directed by William
elastic. This will be in the comedy-susoense
vein. (Mr. Castle is keeping the plot
lOp secret until its release!)
PARAMOUNT
in color, will be produced
and directed by Melville Shavelson. Paul
Newman and Joanne Woodward star in
;his satirical comedy revolving around the
fashion industry. Background footage has
oeen shot in Paris and New York, with
principal photography taking place in
Hollywood.
UNITED ARTISTS
"The Pink Panther." Blake Edwards dif-ects
for Producer Martin Jurow. The
Mirisch Co. presentation will shoot in Eu-
-.•ope. This is a modern comedy-adventure
set in Italy involving several scoundrels
Niven, Robert Wagner and Capucine)
; a Paris police inspector (Peter
Ustinov) and a princess, (Claudia Cardinale>—all
are in hot pursuit of a priceless
diamond
Lilies of the Field." This is the first in-
•By CHRIS DUTRA
dependent production for producer-director
Ralph Nelson. Sidney Poitier stars as
a discharged soldier who encounters a group
of nuns who talk him into building them
a new church.
UNIVERSAL-INTERNATIONAL
"Man's Favorite Sport" will shoot in
color. Howard Hawks is producer-director
on this Rock Hudson-Paula Prentiss starrer
about a public relations female who becomes
involved with a playboy sportsman.
Director J. Lee Thompson will tour the
United States on behalf of Harold Hecht's
"Taras Bulba" starting November 24, and
will host a series of screenings and interviews
for newsmen of 36 cities for the
United Artists release which stars Tony
Curtis, Yul Brynner and Christine Kaufmann.
His itinerary includes New York,
Chicago, Washington, D. C, Kansas City
and Denver, where the representatives of
leading news media from the 36 major
United States and Canadian cities will be
invited by Thompson to previews and press
conferences. Thompson plans to be in each
of the five cities for a minimum of two
days. First of the series of screening-interviews
will be held in New York, November
24-28 with newsmen also attending
from Philadelphia, Boston, Cleveland,
Pittsburgh, Buffalo, New Haven, Hartford,
Toronto, Hamilton and Montreal. Next will
be in Washington, November 29, 30 with
news representatives attending from Atlanta,
Baltimore, Charlotte, Miami and
Jacksonville. The Chicago preview-interviews
will be held December 3, 4, with press
visiting from Detroit, Indianapolis, Minneapolis,
St. Paul, Milwaukee and Cincinnati.
The Kansas City sessions will take place
December 5, 6. Attending will be newsmen
from St. Louis, Omaha. Des Moines, Dallas,
Fort Worth, Houston and Oklahoma
City. The final conference of the series
will be held in Denver, December 7, 8, with
guests from Salt Lake City, Albuquerque
and Colorado Springs.
The "Rampage" location company has
returned to the studio after five weeks of
filming in Hawaii. Shooting on the Seven
Arts production for Warner Bros, resumed
this week on the Burbank stages with stars
Robert Mitchum, Elsa Marttnelli, Jack
Hawkins and Sabu. PhU Karlson is directing
the Technicolor feature for executive
producer William Fadiman . . . Jerry
Lewis selected 11 midget actors to appear
with him in a scene for "The Nutty Professor,"
his current Paramount release
which he is directing and starring in. The
diminutive actors and the set are half -size
so that Lewis will look twice as tall as
usual. The actors are Billy Curtis, BiUy
Levisohn, Bill Novell, Joan Novell, George
Spotts, Brenda Billings, Marilyn England,
Eileen Henderson, Alicia Kosarich, Andre
England and Gordon England . . . Producer-director
William Asher has started
editing and scoring on "Johnny Cool,"
Chrislaw Production for United Artists release.
Film costars Henry SUva and Eliza-
beth Montgomery with special guest appearances
by Sammy Davis jr., Joey Bishop,
Mort Sahl, Telly Savalas, and Brad Dexter
... A citation from Hear Magazine as best
performance of the month by an actress
has been won by Angela Lansbury for her
work in "The Manchui-ian Candidate."
The Mirisch Co. has become the first
filmmaking organization to open its entire
library of motion pictures to the Hollywood
Museum. Among the fUms which are being
offered are the Academy Award winning
films of 1961 and 1962, Billy Wi'.der's "The
Apartment" and Robert Wise's "West Side
Story." "Some Like It Hot," and "The
Magnificent Seven." Prints being coUected
by the Hollywood Museimi will be stored in
specially constructed vaults, now being designed
by architect Wilham L. Pereira. A
program of daily afternoon showings of
films is projected for the future, paralleling
the showings conducted by New York's
Museiun of Modem Art. FUms also will be
available to students and historians, along
with other materials pertaining to the mo-
Phelps, di-
tion picture medium .
rector of the Prank Sinatra world tour
film, has completed final editing of a special
film, "Sinatra in Israel," for Histadrut,
Israel's pioneer labor organization, which
will use the film for educational and fundraising
purposes throughout the world.
Sinatra did the narration for the 40-minute
feature at Paramount Studios, where he is
currently starring in "Come Blow Your
Horn."
f
Bette Davis invades the popular recording
field with the release of her first single
on the MGM Records label, "I've Written
a Letter to Daddy," from her current motion
picture release, "What Ever Happened
. .
to Baby Jane?" Miss Davis joins with 12-
year-old Debbie Burton in the live recording.
On the reverse side is a Twist version
of the title music, composed and arranged
Producer-director George
by DeVol .
Schaefer has begun a series of conferences
with Paramount executives regarding three
properties he has acquired, and his threepicture
non-exclusive pact with the studio
Elliott Kastner and Stan
Shpetner have announced a January starting
date for "Hanno's Doll," Jane Fonda
starrer for Columbia release. The picture is
scheduled to shoot in New York with Miss
Fonda heading east around Christmas time
for pre-production activities.
"Merlin Jones," a comedy-adventure in
Technicolor starring Annette and Tommy
Kirk, has been set to roll at the Disney
studio in mid-November. The story revolves
around an introverted high-IQ college student,
with a gi-eat mind-reading capability.
Robert Stevenson will direct from the Tom
and Helen August screenplay . . . Anthony
Pranciosa and George Roy Hill have entered
joint production on "Idiot's Delight," remake
of the 1939 Metro film which starred Clark
Gable and Nonna Shearer. Hill will produce
and direct, with film scheduled to begin
George Montgomery
work next April . . .
has purchased the novel, "Treason," by Ben
Markson, for production by his own independent
company. The story is about the
American spy, Felix Steiger, during the
Revolutionary War. Montgomery, producer-director-star
of three films for his
own company, released thi'ough Warner
Bros., has no releasing deal set for "Treason."
BOXOFTIGE
November 12, 1962
17

BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engogements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
— > *"
a. u u ^
< *^ —
^- I/)
° < SS < S
a E ^ -I S
100 100 100 100 100 100 90
1 Call Me Genius (Cont'l)

i
The
'
The
9 > . The
New York Gives Welcome
To H.M.S. Bounty
NEW YORK—Tlic H.M.S. Bounty, the
Uiree-niasted .sailing vo.s.scl built especially
for the MGM picture. "Mutiny on the
Bounty." received a typically tumultuou.s
reception from fireboats. small craft and
helicopters as it sailed into New York harbor
Thursday (1
1 . exactly one weeic before
the invitational premiere of the film at
Loevv's State Theatre November 8. The piciture
started its reserved-seat run at the
iState Friday (9).
press sailed down the bay to board
ithe Bounty and inspect the ship, which is
an exact copy of the original, from rope
davits to 10,000 square feet of canvas on
the square-rigged masts. Captain Bligh's
vessel was 85 feet long and carried a crew
;of 62 men. as shown in the MGM film. The
.new Bounty is 118 feet in length, an increase
made necessary because of space required
for movements of camera during
filming. The new Bounty cost an approxijmate
$750,000 and is commanded by Cap-
;tain Ellsworth T. Coggins, a Nova Scotian.
ias are most of the crew of 22 young men.
new- Bounty made the 7.327-mile
;voyage from Lunenberg. where it was built,
|to Tahiti, via the Panama Canal, in 33
isailing days. It took Captain Bligli more
than a year to make the journey from England
to Tahiti in 1787. The ship left London
October 3 for the sail across the Atlantic,
climaxmg a trip that began in Vancouver,
British Columbia, and included
'Victoria, the Seattle World's Fair, San
iFrancisco, New Orleans, Miami and Boston,
where more than 4,000,000 people saw her
before she docked in New York. Here the
.new Bounty will be open to the public free
:of charge throughout a two-week stay,
lafter the opening of "Mutiny on the
Bounty."
Commissioner Richard C. Patterson rep-
Iresented the city of New York at the cereimonies
at the Circle Line Pier mid-day November
1. A 50-piece U.S. Merchant Marine
Academy Band saluted the ship, her crew
of 22 and the press passengers aboard.
Mayor Robert F. Wagner officially declared
November 1 as "Mutiny on the
Bounty Day," in honor of the arrival—all
iof this being terrific advance publicity for
jthe MGM film.
Commissioner Richard C. Patterson
proclaims "H.M.S. Bounty Day" as
Capt. Ellsworth T. Cosgins of the
Bounty accepts the proclamation on
November 1, one week before the opening
of "Mutiny on the Bounty" at
Loew's State Theatre in New York.
BOXOFFICE November 12, 1962
LEVINE ADDRESSES LOEW'S CIRCUIT MANAGERS—Joseph E. Levine,
president of Embassy Pictures, is shown addressing a meeting of Loew's Theatres
managers in New York November 5, outlining a major merchandising program
under way for the circuit openings of "Boccaccio '70," starting November 21. On
the dais, left to right, are Arthur Tolchin, assistant to the president, Loew's;
Ernest Emerling, vice-president, Loew's, and Leonard Lightstone, executive vicepresident.
Embassy.
Marlon Brando Attends
'Mutiny Opening' Nov. 8
NEW YORK—Marlon Brando, star of
"Mutiny on the Bounty." Tarita. Polynesian
beauty who plays opposite him, and
Aaron Rosenberg, the MGM film's producer,
were among the 1.800 persons who
attended the invitational opening at Loew's
State Thursday 1 8 ) . The picture started
its reserved-seat engagement Friday.
Other guests who drew special attention
included young Fletcher Christian, a direct
descendant of the Christian who led
the famed mutiny aboard the H.M.S.
Bounty, and had never before left his native
Pitcairn Island, and Mrs. Nancy Hall
Rutgers, daughter of James Norman Hall,
co-author with Charles Nordhoff of the
famed novel. Also on hand was Capt. Ellsworth
Coggins and the entire crew of
H.M.S. Bounty, the three-masted sailing
vessel built by MGM.
Heading the list of notables in the audience
were James Aubrey, Harry Brandt,
General Omar Bradley, Bennett Cerf,
Gardner Cowles, Howard Dietz, Russell V.
Downing, Si Fabian, William Randolph
Hearst, Leonard Goldenson, Eliot Hyman,
Sen. Jacob Javits. Eric Johnston, William
S. Paley. George Skouras. Spyros P.
Skouras. Nicolas Reisini, David Sarnoff,
Prank Stanton and John Hay Whitney.
Stage and screen notables present included
Jane Fonda, Lois Nettleton, Arlene
Francis, Connie Francis, Eva Gabor, Zsa
Zsa Gabor, Audrey Meadows, Dina Merrill,
Paul Newman. Toots Shor, Jules Styne and
Joanne Woodward.
William B. Williams of WNEW introduced
the celebrities as they arrived at
Loew's State and special police held back
the crowds gathei'ed in front of the theatre.
Dick Richman Joins WB
NEW YORK—Dick Richman. most recently
regional advertising and publicity
manager for 20th Century-Pox. has been
named central division field representative
for Warner Bros, by Richard Lederer,
director of advertising and publicity. Richman,
who will report to Ernie Grossman,
WB exploitation-promotion manager, will
make his headquarters in the Detroit exchange
and will supervise advertising-promotion-exploitation
in Cleveland, Indianapolis.
Cincinnati, Pittsburgh and Louisville.
To Force a Court Test
Of Prior Censorship
BALTIMORE—In an effort to bring
about the overthrow of Mai-yland's movie
censorship law. a Baltimore theatre operator
on October 31 deliberately exhibited a
film without submitting it to the state
censor board. Ten minutes after the picture
started, Ronald Freedman of the Rex Theatre
was officially notified by Eva Holland,
chief reviewer, that he was in violation of
the law.
Robert Sweeney, assistant attorney general,
said attorneys for the theatre and
Times Film Corp.. distributors of the film,
"Revenge at Daybreak," had notified his
office earlier of intentions to show the film.
He characterized the act as a "deliberate
attempt to test constitutionality of the
censorship law," which requires prior viewing
and approval by the board of all films
exhibited in the state.
Both the theatre management and counsel
for the board agreed in all likelihood the
censors would not have found objectionable
material had the film been submitted for
approval. Freedman said there is no legal
or moral justification for the fact that a
small niunber of individuals can dictate
what 3.000,000 Marylanders may or may not
see. The theatreman already faces trial on
four similar or related charges of censorship
law violations dating from late September.
Felix Bilgrey. Times Film's general
counsel, and Richard Whiteford, Baltimore
attorney, will defend Freedman and
will appeal if Freedman should be found
guilty.
'The Connection' Cleared
For Reopening in N.Y.
NEW YORK — "The Connection."
the
film version of Jack Gelber's stage hit
about dioig addiction, was cleared for lawful
showing by the New York Court of
Appeals and reopened at the D. W. Griffith
Theatre Friday 1 picture was halted
after only two showings at the Griffith
Theatre early in October by a court order.
The film's legal victory came after more
than a year of court battles over its
censorship.
E-1

8
.
Election Day Holiday Boosts B'way
First Runs: 'Gypsy Opens Strong
NEW YORK- A sunny election day
boosted business at the majority of the
Broadway first runs, especially at the re-
FILMACK
3rd
DcMillc— Eorobbos (Cnl), 4th wk of two-o-doy 75
Embassy-Nude Odyssey (Davis-Royal), 2nd wk. 1^0
5th Avcniio- An American in Poris (MGM), reissue 110
55th S:rcct II Grido lAstor), 2nd wk. ••••••• '0
served-seat pictures: these all gave extra Kine Arts- A Kind of Loving (Governor), 5th wk 130
matinees which played to capacity houses. ForLin-—We'll bury You! (Col), 2nd wk 1 10
Griffith—The Connection (F-A-W), reopened Nov. 9
Two new pictures, "Gypsy." which had a Cuild—The Island (Zenith), 8th wk 10
120
smash opening at the City
Hall, with waiting lines nightly, and "Billy
Radio Music
Little
Loew s Cincroma
brothers Grimm
Carnegie—
The Wonderful World of the
(MGM-Cincrama), 13th wk. of
Mr. Arkodin (Talbot)
Budd. " which did strong business following
the favorable newspaper reviews, led a-doy run started Nov 8
''0 two-a-day
Loews State Mutiny on the Bounty (MGM), two-
'
the newcomers. A third. "Period of Adjustment."
Loew's Tower East Long Doy's Journey Into Night
(Embassy), 4th wk of 3-a-day did well in its first week at the Murray Hill Period of Adjustment (MGM)
]85
145
Paramount in Times Square and the east Normandie Passion of Slow Fire (Trans-Lux),
4th wk !'0
side Murray HUl but "Two Before Zero," Palace—Two Before Zero (Ellis) 100
a documentary feature, was mild at the Paramount Period of Adjustment (MGM) 165
Pans Divorce— Italian Style (Embassy), 7th wk. 195
Palace and played only six days. Another Plaza— Phaedro (Lopert), 3rd wk 165
'
documentary, "We'll Bury You! also fell Radio City Music Hall Gypsy (WB), plus stoge show 19d
Rivoh West Side Story (UA), 55th wk. of twoa-day
'50
off during its second week at the Forum
and both theatres were forced to put in 68th Street Judgment of Nuremberg (UA), return
120
r^jn
reissues until new pictures were ready.
Sutton Crime Does Not Poy (Embassy), 3rd wk. .130
The holdovers were headed by "The Trans-Lux 52nd St. The Chopmon Report (WB),
3rd wk '50
Manchurian Candidate," big in its second Trans-Lux 85th St —The Manchurian Candidate
week at the Astor and the east side Trans- [UAl, 2nd wk 165
The Chapman Report (WB), 3rd wk. ..160
Lux 85th Street; "Requiem for a Heavyweight,"
Victoria
Warner The Longest Day (20th-Fox), 5th wk. of
still good in its third week at the two-o-day 200
World The Immoral Mr. Teas (Mishkin), 6th wk, 150
Criterion, and "The Chapman Report,"
which also held up in its third week at the
Victoria and the east side Ti-ans-Lux 52nd 'Candidate' Overshadows
Street.
Opposition in Buffalo
Best of the two-a-day films was "The
BUFFALO— "The Manchurian Candidate"
recorded a 175 at Shea's Buffalo to
Longest Day." absolute capacity in its fifth
week at the Warner Theatre, followed by
lead local first runs. "Requiem for a
"Barabbas." in its fourth week at the De-
Heavyweight" turned in a 125 at the Century.
Mille; "West Side Story." still doing well
in its 55th week at the Rivoli. with no end
Buffalo The Monchurian Candidate (UA) 175
in sight; "The Wonderful World of the Center The Chapman Report (WB), 4th wk 100
Brothers Grimm." in its 13th week at Century Requiem for a Heavyweight (Col) '25
Cinemo Carry On, Teacher (Governor), 4th wk. ..110
Loew's Cinerama, and "Long Day's Journey
Granada Gigot (20th-Fox), 2nd wk. . 120
.^
Into Night," which gives three per-
Paramount Romon Holiday (Para); Sabrina
(Para), reissues "5
formances daily, in its fourth week at
Teck The Wonderful World of the Brothers
Loew's Tower East. The sixth reservedseat
Grimm (MGM-Cinerama), 12th wk 100
picture, "Mutiny on the Bounty,"
opened at Loew's State Thursday ' 1
while
"Lawrence of Arabia" will open in December.
Provide Added Interests
Baltimore Newcomers
In addition to "Billy Budd," which was BALTIMORE—Three major films at
a smash at both Cinema I and Cinema II, four theatres (one of them being shown in
the art house films which did strong business
were headed by "Divorce—Italian stantial boost. "Phaedra" with its double
two locations) gave current grosses a sub-
Style," which did the strongest seventh exposure was a seesaw at the boxoffices
week's business in the history of the Paris first one then the other house was doing
Theatre; "The Loneliness of the Long the better business. "Gigot" opened strong
Distance Runner," in its fourth good week and continued big over the weekend; the
at the new Baronet Theatre, and "Phaedra,"
same applying to "Requiem for a Heavy-
very big in its third week at the weight."
Plaza Theatre.
Aurora And God Created Woman (Union); Lody
(Average Is 100)
Chatterley's Lover (Union), revivals 100
. .165
Astor The Monc-iurian Candidate (UA), 2nd wk. Charles— Phoedra (UA) 150
Eoronet Loneliness of The the Long Distance
Cinema Wild Strawberries (Janus); Brink of Life
Runner (Confl), 4th wk (A|ay), revivals 1 50
'00
Bcekman Boccaccio '70 (Embossy), moveovcr,
Crest- Phaedra (UA) 150
Five West Carry On, 19th wk '25
Teacher (Governor), 3rd wk. 110
Carnegie Hall Yojimbo (Seneca Int'l), 3rd wk. ..135 Hippodrome Fancy Ponts (Para); The Seven Little
Cinema I— Billy Budd (AA) 200 Foys (Poro), reissues 100
Cinema II— Billy Budd (AA) 195
Criterion Requiem for a Heovyweighf (Col),
Little Walti of the Toreadors (Cont'l), 2nd wk. 125
Mavfair Gigot (20th-Fox) I 70
Kcw Lady and the Tromp (BV), reissue; Almost
Angels (BV), 3rd wk 90
Plovhousc A Kind of Loving (Governor) "5
Stanton—The Chapman Report (WB), 4th wk 95
Town Requiem for a Heovyweighf (Col) '60
Audubon Sets Nov. Dates
NEW YORK—Audubon Films has set the
national release date of November 15 for
"Daniella by Night," starring Elke Sommer,
and "Secrets of a French Nurse," starring
Estella Blain and Raymond Pelegrin, as a
combination booking, according to Ava
Leighton, general sales manager.
PREMIERE PRINT FLOWN—Tarita,
Polynesian beauty who portrays
Marlon Brando's sweetheart in "Mutiny
on the Bounty," delivers the first complete
print of the MGM presentation to
Captain Christian, United Airlines pilot,
who flew it to New York for the world
premiere November 8. Captain Christian
is a direct descendant of the famous
Fletcher Christian, who is portrayed in
the film.
'Everybody Go Home' Dated
NEW YORK—The new Davis-Royal release.
"Everybody Go Home" (Tutti a Casa),
Italian film starring Alberto Sordi, recently
in "The Best of Enemies," and Martin
Balsam, American stage-TV actor, opened
at the Guild Theatre Monday (5). "Everybody
Go Home" was directed by Luigi
Comenicini. who made the "Bread, Love
and" Italian comedies.
New Amsterdam Gets 'Jane'
NEW YORK—The New Amsterdam Theatre,
former home of the Ziegfeld Follies,
which has been a 42nd Street film house for
two decades, joined the 136 New York
metropolitan area houses in playing "What
Ever Happened to Baby Jane?" Warner
Bros, release starring Bette Davis and Joan
Crawford, starting Tuesday (6).
New French Film Booked
NEW YORK—"Paris Belongs to Us." an
Ajym Films-Du Carrossee production released
in the U.S. by Merlyn Films, opened
at the 55th Street Playhouse Monday '5).
The French film was directed and written
by Jacques Rivette and stars Betty Schneider.
Francoise Prevost and Jean-Claude
Brialy.
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Save Carbon Cost
E-2
BOXOFFICE November 12, 1962

^ ^A / '^

^(Mdcm IR^e^iont
By ANTHONY GRUNER
JJARL ST. JOHN, executive producer of
Pinewood Studios, spoke last week of
the changing face of
British film production.
He was commenting
on the reports
that the decline
of boxoffice attendance
was resulting in
fewer features being
made b.v the major
British companies.
These reports did not
apply to the Rank
Organization, according
Karl
to St. John. On
the contrary, while
.liihii
the company was detemiined not to let
production get out of hand, the Rank Organization
would be involved in at least 12
financed features during the next 12
months.
In addition. Rank was taking part in
deals for major international subjects with
Samuel Bronston. Harry Salzman, Albert
"Cubby" Broccoli and Joe Levine, which
"gives us the rights for a picture in the
U.K. market and some other territories
overseas." The Rank boss of production
made it clear that he was eager to further
deals of this type whereby the Rank Organization
put up a financial guarantee
with a major renter like United Artists for
"Call Me Bwana," with Bob Hope and
Anita Ekberg. which will be released in the
United Kingdom by Rank, and several
countries in Europe and the Commonwealth
and throughout the States by UA. As the
Rank Organization has made no secret of
its dissatisfaction with the treatment some
of its films have received by America, the
company is more than pleased to allow distribution
of a feature to be in the hands of
other parties with a vested interest in
making a success of its operation.
St. John also named some of the regular
team of British producers who would be
making films for him during 1963. They
included Julian Wintle and Leslie Parkyn
of Independent Artists, Betty Box and
Ralph Thomas, Basil Dearden and Michael
Relph of Allied Film Makers, Hugh Stewart,
William McQuitty and a number of independents
like Val Guest and, of course,
Salzman and Broccoli. St. John said, although
he was more interested in securing
the right sort of package—story, star and
producer, the most important thing of all
was the story. If a producer came to him
with the right story and needed money,
then he, iSt. Johni was convinced that no
one could give the man a better deal than
the Rank Organization.
St. John emphasized the manner in
which costs for films had risen during the
last few years. Three years ago a feature
could be made for 300,000 dollars. Today,
with increases in stock, artists' salaries,
technicians' rates and all sorts of charges,
the same film w'ould cost $450,000. Although
the days of mass production of pictures
were over, said St. John, the Rank Organization
would continue to back production
based on the quality of the story subject
and the pai'ticular package involved.
The limitation would not be money, but
story, star and director. Cash would always
be forthcoming for the right project— if the
deal was right.
Pinewood has been thoroughly booked up
all through the year. There has been so
much business that stages were reserved
for most of 1963, and the studio was also in
the midst of a big expansion plan providing
many new facilities from a new car park
to the provision of new equipment and
plant, etc. for its stages, dubbing and cutting
rooms, etc.
The Pinewood studios have been particularly
fortunate under St. John who
combines production know-how with a
superlative sense of showmanship. This
year alone has seen such successful films
as the "Waltz of the Toreadors" from
Wintle and Parkyn: "Tiara Tahiti" from
Ivan Foxwell, and "The Wild and the Willing"
from Box and Thomas—the latter a
subject which looks like being one of the
most promising Rank grossers in the
United Kingdom for 1962. For the future,
St. John has a positive belief that Rank
can handle any problems or changes that
the industi-y is likely to face in the months
and years ahead. With this charming and
talented man in charge of its studio operations,
this should not prove too difficult.
Peter Rogers, probably the most successful
single producer working in the British
film industry, will double the number of
pictures he makes each year for Anglo-
Amalgamated. In place of three a year,
Rogers will in the future be responsible for
six features during each 12 months. Moreover,
he is appointing a new producerdirector
crew for these extra pictures while
he will act as executive producer. Meanwhile,
with Gerald Thomas, with whom he
has made over 15 features in the last five
years, he will continue to produce at least
one new "Carry On" comedy, a comedy
drama and possibly a thriller during the
next few years. His next personal production
is "Nurse on Wheels."
Among the features contemplated for the
immediate future are "Second Opinion,"
"Whistle in the Dark," "Steady, Boys,
Steady," "The Tangled Web," "The Great
Spindoza Robbery," "A Dog's Life," "Call
Me a Cab," "Under Canvas," "Up, the
Armada," "Not in the Book," "Lowering the
Tone," "Thanks for the Memory," "Between
the Sheets" and "Anyone for Sex."
Columbia and Gala announced an agreement
in which the two companies will
jointly take part in a program of British
specialized films for distribution by Gala
throughout the world. The agreement will
also enable Gala to handle all Columbia's
foreign language product in Britain on an
exclusive basis.
Mike Frankovich, first vice-president of
CoUmibia, said at a press conference last
week that the rapid growth of the acceptability
of Continental films had necessitated
some action by the major companies.
Columbia had been happy with the
REUNION AFTER 17 YEARS
LONDON—A jovial reunion of long-lost
"cousins" took place on the set of King
Arthur's tent on "E" stage at Pinewood
Studios where Cornel Wilde, busily starring
in, directing and coproducing "Lancelot and
Guinevere," met his English "cousin" Derek
Stringer after a long-time-no-see of 17 years.
Stringer, a London accountant, recalled
the time when they last met—and when
they become "cousiiis." He was then serving
with the Royal Air Force in Arizona training
air crews, and decided to spend his day
off at a Hollywood studio. Studio police
wouldn't let him in—until Cornel Wilde,
then starring in "Leave Her to Heaven,"
intervened. He had never seen Stringer
before in his life, but claimed that Stringer
was his cousin, and gave him a never-to-beforgotten
day on the set. But Stringer had
to leave while Wilde was shooting. He didn't
get the chance to thank him personally,
though he wrote.
When recently he read that Wilde was
in England making the two-and-a-half
million-dollar production. "Lancelot and
Guinevere," with Bernard Luber at Pinewood,
he rang the studio publicity division
to ask if he could come down. His name was
put on the list of visitors and he took half
a day off from accounting to make a belated
thanks to Cornel Wilde. "You see," he explained,
"Wilde came right out of his way
to help me—and I just went out of mine to
say thanks. He really is a nice guy."
arrangement it had with Gala for releasing
its Continental product, but wanted to
make sure this was exclusive. The British
coproduction world program, for which no
subjects have yet been announced, will be
financed 50-50 by the two companies.
Mo Rothman, executive vice-president,!
Columbia International, said that under:
this arrangement a minimum of 12 Continental
productions will go to Gala. The
films will be low-budget pictures, which can
be coupled with the Continental product
in double feature programs, suitable for
specialized cinemas as well as for general
distribution.
"The L-Shaped Room" will have its world
premiere at the Columbia Theatre, London,
soon. The featiu'e, which stars Leslie
Caron and newcomer Tom Bell, has been
made by two of the most adventurous filmmaking
teams in Britain: Richard Attenborough
and Bi-yan Forbes and Romulus'
James Woolf. It is the screen version of
Lynne Reid Banks' successful novel. Forbes
wrote the screenplay and directed it. Attenborough
and Woolf are the producers.
E-4 BOXOFFICE November 12, 1962

'
The
i
Brandt
;
Trans-Lux
i
E.S.I
29
5
. . Michael
, under
. . Howard
1
6
w-hen
Kleins
. . Acme
. .
Rosen, Departing Albany,
To Be Feted by Tent 9
ALBANY—A lestimonial and farewell
dinner to E. David Rosen, retiring chief
barker of Variety
iTent 9 here, will be
given in the Empire
Room of Sheraton-
T e n Eyck Hotel
Thursday
1 1 . Rosen
Sid Ginsberg Promoted
To New Trans-Lux Post
NEW YORK—Sidney Ginsberg, who has
been with Trans-Lux for 20 years, starting
In the theatre department, has been named
assistant vice-president of Trans-Lux Pictures,
Ti-ans-Lux Distributing Coi-p.; Trans-
Lux Television Corp. and Trans-Lux Television
Corp. by Richard Brandt,
I
r'ans-Lux president.
In his new post. Ginsberg will function as
kssistant to Brandt, a newly created post
due to the expansion of the entertainment
division, and will be responsible for the acquisition
of new product,
also named Harry Semels, forimerly
with National Screen Service, as pro-
Iduction head of Trans-Lux Television Coip.
Corp. earnings for the fii'St
'nine months of the fiscal year ended September
30 showed net profits of S532,235,
or 72 cents per share, on the 743.037 shares
of common stock outstanding. This is an
improvement over the $465,815. or 63 cents
per share, on the basis of the same number
(Of shares outstanding for the conesponding
(period of 1961.
The Trans-Lux release, "Horror Hotel." is
jset to play throughout the major circuit
jtheatres in the Dallas territory, including
llnterstate. United Rowley Theatres and
Jefferson Amusement Co., started with the
Interstate flagship in Dallas, the Majestic,
Wednesday 'SI', according to Ed Svigals,
Ivice-president of Ti-ans-Lux Distributing.
ALBANY
Jules I'erlmutter, officer of Acme Theatres
and a former chief barker of the local
Variety Club, will resume his duties "in
about two weeks," according to his wife.
Perlmutter, hospitalized and in serious
condition for some time following an early
fall operation for gallstones, has recently
been recuperating at home. Mrs. Perlmutter
and Mrs. Samuel E. Rosenblatt, wife
of the Acme Theatres president, were
among those attending a stage performance
of "The Matchmaker" at the Strand,
is leaving his post as
.assistant general
manager of Stanley
,W a r n e r-operated
IWAST-TV to join Fabian
Enterprises in
1
Monday
> the auspices of the Albany
League of Arts.
New York City in an
executive capacity. g David Rosen Theatremen will be among those attending
a civic dinner Friday il6i in honor of
,On December 23
Rosen and Miss Marcella Jung, daughter David L. Yunich, 45-year-old former Albanian
who recently was elected president
of a leading New York rabbi, will be mar-
|i-ied in New York City.
of R. H. Macy Co., New York's largest department
store, with branches in Newark
testimonial dinner, expected to be
attended by members of the Tri-Cities and elsewhere. The dress affair, preceded
Advertising Club, B'nai B'rith and other by a reception, will be held in the ballroom
ai'ea organizations to which Rosen belongs,
will also bring from New York the town Merchants Ass'n and Albany Down-
of Sheraton-Ten Eyck Hotel. Albany Down-
honor guest's father, Samuel Rosen, SW town Redevelopment Corp., in both of
executive vice-president: his uncle, S. H. which Charles A. Smakwitz. Stanley Warner
zone manager for New York and New-
Fabian, president of SW, and two brothers,
Arthur and Charles. Arthm'. associated with Jersey, is active will sponsor the testimonial.
Smakwitz is on the arrangements
the New York offices of the corporation,
makes periodic visits to WAST. Charles is committee for the dinner to Mr. Yunich.
connected with International Latex Co.. a The Bamberger Store, in Newark, N. J.
SW subsidiary.
an affiliate of Macy's—and until recently
The dinner will also mark the investiture
of new Variety officers, headed by SW zone offices at 17 Academy St.
directed by Yunich—is located near the
Michael S. Artist, promotion director of Through Yunich, Smakwitz became a
WAST. George Schenck, branch manager member of the Newark Rotary Club.
pf Tri-State Refreshments, and Jack Mer- Yunich's parents, Mr. and Mrs. Max Yunich.
and a brother. Dr. Albert L. Yunich.
Tit, general manager of Fabian-ow-ned Latham
Shopping Center, are chairmen of the
aiTangements committee.
still reside here in Albany. Gene Robb, publisher
of Albany's two newspapers and a
Variety Club member, is among others serving
on the dinner committee.
Sam Cook, projectionist at the Leland.
has been confined to his home with a circulatory
ailment. Johmay Gemo substituted
for him . Deitz has returned
to the booth of Fabian's Palace,
after hospitalization in Saratoga for a
heart condition. He owns a farm near the
resort city . . . Donald Shepard is the only
living charter member of Local 324. which
was organized in 1914. He is retired . . .
Freddie Collins, electrician at the Stanley
Warner Ritz, maintains physical fitness by
skating at the RPI Field House in Troy.
He long was a fine skier.
The Delaware, art house, played "A Very
Private Affair," starring Brigitte Bardot
and Marcello Mastroianni . . Alan Iselin's
.
Turnpike Drive-In. at Westmere. exhibited
"4 Super Thrillers," topped by "Invasion of
the Animal People" an "Exclusive First
Ai'ea Showing." Other featui'es: "Terror of
the Blood Hunters." "The She-Gods of
Shark Reef" and "Night of the Blood
Beast" . Ai'tist. new chief barker
of Variety Tent 9, returned from Dallas.
Tex., where he attended a meeting of
broadcast promoters. He is promotion director
of Stanley Warner-owned WAST-
TV.
The Family, in Dolgeville, was damaged
by a fire which started at 3:45 a.m. Tuesday
< 6 1 in a four-story brick building that
housed the 350-seat theatre, as well as
stores and offices. This was reported here
in radio and television neswcasts. Fire
companies were at the scene as late as 8
a.m, it was said. The Family is a former
Smalley situation, later operated on lease
by Alex Pedro and more recently conducted
by Harold Ash. Current poUcy has
been weekends, Friday through Sunday.
Pedro now directs the Community in St.
Johnsville and the Avon in Canastota.
Alfonse Labounty, of the Playhouse in
Manchester, Vt., made his annual trip to
John Wilhelm, 20th-
Albany exchanges . . .
Fox manager, scheduled a hop to Kallet
Theatres headquarters in Oneida . .
Artie
.
Green, local businessman and member of
the new^ Variety Club crew, served as an
election inspector Tuesday in a Sixth Ward
district which includes the Palace Theatre.
Schine "Happiness Books," featui-ing
movie tickets "at a big discount," are being
advertised by some of the circuit's
houses, including the Glover in Gloversville
. . The
and the Mohawk in Amsterdam .
Ritz started a run of "Gigot," Jackie Gleason
starrer, and should profit from an exceptionally
favorable review in the Evangelist,
official weekly of the Albany Roman
Catholic Diocese Theatres
chief Samuel E.
.
Rosenblatt thinks UA's
"The Manchm-ian Candidate" is "a timely
"
featme. Hi-Way Drive-In, Coxsackie,
screened it as top attraction on a
weekend bill.
Proctor's Theatre in Schenectady was the
scene of the 18th annual Parade of Quarters
Friday evening i9>. It was staged by
the Schnectady chapter of SPEBSQSA .
The Colony, Schenectady, was hired for
a "Theatre Organ Concert" election night
1 Allen Mills played an Allen Theatre
organ. The public was invited.
No Racial Bias Is Found
At Albany's Camp Thacher
ALBANY—The Albany Boys' Club and
Camp Thacher (financed by Variety Tent
9 1 were singled out as one of the "areas"
for fa\orable mention by leaders whom
the Sunday Times-Union interviewed in
a survey of the present situation and opportunities
for Negroes in this city.
John McGuire. who did the feature article,
wrote: "The Albany Boys' Club has
always been a bright spot, upward of 20
per cent of its boys have been Negroes . .
.
and Camp Thacher has been good, too."
He was quoting persons interviewed.
Negro youngsters in sizable numbers
have been recipients of free, two-week
vacations at Thompson's Lake, location of
the mountain camp for years. No racial or
creedal lines are di'awn in selecting needy
lads for summer vacations at the Camp,
which the Boys' Club operates, largely with
funds raised by the Variety Club through
the annual Denial Day drive.
Temptation' Opens in N.Y.
NEW YORK^-Temptation." the French
picture directed by E. T. Greville. starring
Rossana Podesta from Italy. America's
Dawn Addams and Magali Noel from
France, with Christian Marquand, French
star in the male lead, opened at the Forum
'
Theatre Fi-iday 9 1 . Cameo International
Pictures is distributing the film in the U. S.
BOXOmCE November 12, 1962 E-5

. .
. .
. . . John
. . The
. . Ralph
. . Penn
. . Alex
. . . Gray
. . The
. . Sam
. . Leonard
. . Joe
. . Bob
. . Larry
. . UA
PITTSBURGH
patrons at Manos circuit theatres who
produced their stub, showing that they
had voted November 6. received a discount
in their admission price that day. This is
an estabhshed custom at the Manos houses,
the slogan beins "do your duty . . . vote . . .
and then be entertained."
The East-West Cable Corp. has petitioned
to install a community antenna system at
Butler. Attorney Ethel Irwin. Charlottesville.
Va.. stressed that her "product" was
"not pay TV" and the Butler council took
no immediate action. Hundreds of situations
in this film territory have community
television cable systems. They have seriously
damaged theatre business in these
locations, particularly in Meadville. Warren,
Oil City, Altoona. Johntown, also
Clarksburg, W. Va.. and throughout the
Mountain State.
Ray Coll, 40, would-be-theatre bandit,
got himself into more trouble after his picture
was printed in local newspapers when
he failed in his effort to hold up the downtown
Penn. A Gateway Theatre user identified
Coll as the man who tried to rob that
theatre September 13, so the bandit now
faces another hearing on a charge of attempted
robbery. He was paroled seven
months ago from Western Penitentiary
after serving three years for a holdup at
the Stanley Tlieatre. He told magistrate
John J. Fiorucci that "theatres were
handy," but he made no comment on his
lack of success in holding up the boxoffices.
Two more November concerts in theatres
remain on the schedule of the Pittsbm'gh
Symphony orchestra. On the 17th the 100-
musician unit will play at the Capitol Theatre
in Concord, N. H., and on the 20th at
the Kingston, N. Y., Community Theatre.
Joe Mulone, Cheswick theatre ownerscreen
frame manufacturer, has installed a
new 40x22-foot screen frame in New York's
Coronet Theatre, 59th and Third avenue
. . . Associated Theatres distributed to patrons
at no cost the November issue of
"Movies Today."
TV station operators rejoiced after the
Supreme Court knocked out block booking
of feature motion pictures. You will
remember well, you oldtimers, how exhibitors
rejoiced some years ago when the
same thing happened to them. TV will
learn, or might learn . . . Paul Shannon of
WTAE is making return visits to Saturday
kiddy matinees at Associated Theatres
... A few blocks from Filmrow on the
Bluff, the long planned $35 million redevelopment
of Duquesne University and the
43 -acre area around it is underway .
Elmer Hasley closed the Lakeside Drivein
at Conneaut Lake several weeks ago,
when, one weekend night not one car entered
the property, and he knew the season
was over. His season was three weeks
late opening this year and three weeks
earlier in closing.
Filmrow, closed Ai-mistice (Veterans)
Day, Monday il2), will be closed again
Thanksgiving i22)
. . . New Kensington
Civic Theatre set up shop for its 17th consecutive
season, the initial production for
1962-63 in the beautiful high school auditorium
being "The Matchmaker" .
20th-Pox will tradescreen as follows: November
16. 11 a.m., "The Young Guns of
Texas," and 1;30 p.m., "The Day Mars
Invaded Earth": November 19, 1:30 p.m.,
"The Lion" . . . U-I's Pete Quiter. a veteran
with the half-a-century old firm, is a
road as well as office salesman, and last
week he was out in the territory.
The Foreign Film Society opened its 18th
consecutive season at the YM&WHA on
Bellefield avenue, offering Sunday evening
exhibitions of "great pictui'es." Frank Ray,
film shipper here for 50 years who quit
a few^ weeks ago, formerly was projectionist
at the "Y" for a number of years,
U. A. tradescreened "The Beauty and the
Beast" . stage show "Carnival" was
a flop at the Warner Theatre, Erie, in a
one-night engagement . Theatre,
Pittsburgh, which recently booked its first
full-length stage show, "Sound of Music,"
for two weeks starting February 4, additionally
has booked another stage musical,
"Camelot," for two weeks starting March
4. The Nixon, which used to license the
stage shows, will be playing a movie, MGM's
"Mutiny on the Bounty," so the stage
musicals will be offered in the 35-year-old
Penn, according to Bill Moclair, manager.
. . , Mrs.
Yetta, wife of Hymie Wheeler, UA salesman,
was in Montefiore Hospital for a
checkup . Adelman has reopened
the Mars Theatre, Mars, which was dark
during the summer months . Silay,
area exhibitor and minister, is touring
Europe with a religious group
Habibah Francis has leased and opened
the Fairview Theatre, Fairview, W. Va.,
which had been closed in recent months.
The wife of Tofake Francis, she also operates
the Mannington Theatre, Mannington,
W. Va.
Mike Sembratt jr. and Bob Drew, operator
and manager of the Grand Theatre,
Carnegie, report that they will license this
theatre, formerly booked by Roy Fiedler
. . . Reports on Filmrow
jr., local exhibitor
indicate that the Farmington The-
atre, Farmington, W. Va., will be reopened
Nagy, Rural Valley exhibitor,
works as an electrician and house painter
CONGKATULATION.S — Henry
Goldman, center, Stanley Warner film
buyer, congratulates Arthur Sachson,
left. Crown International vice-president
in charge of sales, on his new
position, at a luncheon at the Warwick
Hotel, Philadelphia, while Joe Solomon,
president of Fanfare Films, looks on.
1
in and around Kittanning . Work,
manager of Work Drive-In Theatres at
New Martinsville, W. Va.. and acro-ss the
Ohio river at Sardis, Ohio, will license and
book these theatres, formerly handled by
Gray Barker of Clarksburg, W. Va.
Mrs. F. E. Mohr has reopened the Evans
Theatre, Evans City, which had been dark
in recent months . Gentecle, formerly
a Mountain State 16mm exhibitor
and Lumberport theatre operator, has
leased and opened the Strand Theatre,
Monongah. W. Va., which had been closed
for the better part of a decade . is
distributing a "no charge" 14-minute color
reel, "An Answer," for the U. S. Navy.
Please book this special free short as soon
as possible.
We received our first Santa Claus card
from Gordon Gibson of Atlas Theatre Supply
Co. He was passing through Santa
Claus, Indiana, and selected a picture of
the Santa Claus statue in Santa Claus to
forward this way . Mendlowitz,
former film critic here, was working
on an upcoming multiple exhibition in the
area . initial commercial closed circuit
TV show, other than those coming
into downtown theatres, from time to
time—such as boxing exhibitions— is dated
for November 29 at the Mount Lebanon
High School auditorium: it is the National
Cultural Center in Washington benefit entertainment.
The auditorium seats 1,600.
Patron tickets are $10, with general admission
tickets at $5.
Ricky, younger son of the John lUAi
Zomnirs, is quarterback of the Penn Hills
High School football team . Kopatish
has reopened the Palace, Conneautville.
He leased the theatre a year or sc
ago, then closed it for the summer months
Barker, Clarksburg, W. Va., film
booker for various theatres, now is proprietor
of the theatre at Petersburg, W
Va., which was formerly one of his booking
accounts. The theatre is licensed fron:
the Washington, D. C, film exchanges.
20th-Fox shipping-inspection will bei
taken over by the Pittsburgh Film Servicei
at the end of this month. Veterans ir
shipping with this company are Ellwooc
Ohleger, who will mark his 37th anniversary
with local Fox November 23, and Her
Hanna, 35 years with this company here
It is expected that the 20th-Pox service
department will be moved into the newlj
opened PFS quarters in Reymer's warehouse,
Forbes and Pride, two blocks from
Forbes and Van Braam. Ohleger and Hanna
are remaining on their jobs.
Ted Laskey and brothers George and John'
theatre owners in Uniontown and Connellsville.
Pa., and Fairmont and Morgantown
W. Va., are constructing six more units ai
their Alpine Village resort at Deep Creek
Lake in Maryland . Mulone, Cheswick
theatre owner, visited his uncle ir
Taylorville, 111., and stopped at St. Louis
James G. Balmer, who has been witf
Harris Amusements here for upwards of 5f
years, is active as president of the Americar
Hockey League. Sport pages tell of how h(
has been cracking down on players wh(
fight with their hockey sticks, etc.
Academy Award winner Robert Wise wil
produce and direct "The Sand Pebbles,'
which will be released by United Ai'tists.
E-6 BOXOFFICE November 12, 196:

I Sol
I
"The
)
.
The
. . During
SYRACUSE
Arrival of a World War II B-17 at Hancock
Field, Syracuse, brought nostaluc
memories to many, including Col.
Wayne E. Thruman and Capt. Floyd T.
vVood of the 26th Air Division (SAGE),
vvho were amonp: those meeting it October
il. The Flying Fortress bomber stopped
n Syracuse while on a 27-city tour for "The
iWar Lover," which will open Wednesday
at the DeWitt Shoppingtown Theitre.
1 14 1
Manager Sam Mitchell planned the
ivelcome for the "Fort" flown in by Gregory
Board, with Walter Moody as second
pilot.
Sorkin, general manager of Slotnick
Enterprises and formerly with RKO Keith's
jrheatre, left Monday with Herb Slotnick
iio attend the NAC-TOA convention in
'Vliami at the Hotel Americana.
Wonderful World of the Brothers
jrimm" ended its run at the Eckel The-
'iitre November 4 and the theatre will be
econverted to regular showings for the
)pening Thursday of the Walt Disney film.
The Legend of Lobo."
Paul Gary, relief manager at Loew's, said
hat reaction to the preview showing of
'The Manchurian Candidate" was excelent
. the Cuban crisis, Charles
Goodrich of RKO Keith's noticed that
ransistor radios along South Salina street
main street) were never louder. And there
las a definite falling off of theatre busiless.
"What Ever Happened to Baby Jane?"
I'lpened strong, according to Keith's Maniger
Dave Levin, who has a local contest
!oing along with the national one. Locally,
contestants will receive a trip for two via
;\merican Airlines to New York; three-
Jiece luggage set, and a transistor radio.
Loew's Theatre was rented November 1
or the touring show of "Carnival." The
mnual Veteran's Day Kiddies Cartoons
ind Fun Show at RKO Keith's will be
yionday morning (12i starting at 9 a.m.
f'here will be more than 150 gifts for boys
nd girls and 22 color cartoons shown.
fohn Sherman Opens State
.n Mechanicville, N. Y.
MECHANICVILLE, N.Y. — The State
Theatre on North Main street has been re-
)pened after a long period during which
ocal motion picture fans had to go out of
iOwn for screen entertainment.
new operator is Joseph Shemian,
.•"airhaven, Vt., who also has a theatre in
'

. . MGM
PHILADELPHIA
T^utiny on the Bounty" will be previewed
here Wednesday il4i at the Stanley
Theatre, 19th and Market streets. Metro-
Goldwyn-Mayer and Stanley Warner Theatres
are sending out special invitations
for the viewing of the Aaron Rosenberg
production. Time for the showing is 8:30
p.m.
The showing of "Mutiny" will be preceded
by a special "tamaaraa," a Tahitian
meal, for a party of the city's Consular
Ass'n at Langerman's Luau on Montgomery
drive in Narberth. The HMS Bounty is
due to sail up the Delaware river the day
before the premiere. It was to come from
New York after having crossed the Atlantic
from London. A diesci engine situated
in its hull allows the sailing vessel
to make over nine knots an hour. The
vessel was built in Nova Scotia at a cost of
$750,0C0. The film stars Marlon Brando
and Trevor Howard.
Leading: Philadelphia exhibitors and circuit
heads attended a private screening
October 29 of Crown International's latest
program, "First Space Ship to 'Venus" and
"Varan, the Unbelievable," currently being
released in the Philadelphia territory
by Fanfare Films. Following the screening,
Arthur Sachson, Crown's vice-president
in charge of sales, and Joe Solomon, president
of Fanfare, were hosts at a luncheon
at the Warwick Hotel, where the complete
plans for the release of the combo were
explained. Sachson told the guests that
$10,000 in T'V and newspaper advertising
had been allocated for the Philadelphia
release, scheduled for Christmas Day.
WASHINGTON
H n advertising seminar to study the promc>;ion
campaign for "Sodom and
Gomorrah" was held here November 9
by 20th Century-Fox for all area exhibitors.
Abe Dickstein, who came down from the
home office to conduct the seminar, was
assisted by Harry Kensier, exchange manager.
The picture is marked for January
25 release.
Ray Richardson of Suffolk was a visitor
at the Warner exchange, booking for his
Virginia theatres . . . Hazel Downs, WB
boxoffice clerk, was out due to the loss of
her mother . . . Patricia Goode, WB
booker's clerk, whose mother had been ill.
has returned to work . assistant
branch manager Joseph Kroman underwent
sm-gery. He is expected to return soon
to the exchange.
Bud Levy, general manager of the Trans-
Lux Corp. in New York, was a midweek
visitor, attending the Washington opening
of "Gigot" . . . Jack Ballard has been
transferred from the Ti-ans-Lux Plaza to
manage the State Theatre in Boston. Donald
Sargent, former assistant to William
Pastore, city manager of the three Ti-ans-
Lux theatres here, has been appointed
manager of the Plaza. Pastore is currently
partly incapacitated; due to a fracture, his
left foot is in a cast.
Novelist David Karp will write the screenplay
of UA's "Twist of Sand."
Shadyside Theatre Makes
Hit on Reopening Night
PITTSBURGH—The redecorated Shadyside
Theatre in the "Williamsburg colonial
district of Pittsburgh," stole the show at
the gala benefit opening of Columbia's "The
Best of Enemies." Forty-eight Shadyside
merchants saluted the theatre and the
Variety Club by donating door prizes valued
at around $650, the event marking the 35th
anniversary of the club as well as the reopening
of the theatre and the debut of the
picture. At $5 per ticket, the theatre
turned over about $2,500 to the 'Variety
Handicapped Children's Fund.
Jack Camphire, president of the Shadyside
Chamber of Commerce; Morris Pinkel,
veteran theatre owner; David Smith, manager
of the theatre; Ted Reeves, general
manager of KDKA-TV and chief barker
of Tent 1, greeted patrons in the lobby.
Two giant searchlights threw light beams
into the heavens, and a symbolic barker,
Robert Rosauli, did the boxoffice spiel.
Reeves thanked the patrons from "down
front" and introduced "the Shadyside
poet," who got a few laughs prior to the
showing of the film program.
The theatre decor is described as a
"simplified Georgian styling," created to
blend in easily with the Williamsburg
atmosphere of the Shadyside shopping area.
At the same time, a flamboyant atmosphere
has been added by the architectural designing
and decorating firm of Cothran &
Campbell to provide the feeling of fun, relaxation
and visual comfort associated with
an evening at the theatre. The major
graphic motif and new symbol of the theatre
is an eagle diving with talons outstretched
and done in most cases as a
Spencerian calligraphic decoration. Suspended
in the foyer is a sculptured eagle
executed in brass.
New auditorium features include all-new
retractable seats, totaling 650, carpet, lighting
systems, doors. The coffee bar is a
popular fixture in the foyer. The eagle
decor is carried out in the four sets of
street doors, etc.
Symbol
Variety 'Barker'
Creator J. V. Berger Dies
PITTSBURGH—Jack V. Berger, Press
sports cartoonist for nearly four decades
and creator of the "Barker," symbol of
Variety Clubs International, died in Magee
Hospital last week. Aged 67, he had suffered
a stroke.
Berger drew the "Barker" in
1929 when
charter members of the 'Variety Club, which
had originated two years previously, were
planning to charter additional tents. Tlie
"Barker" symbol is exploited wherever
there is a 'Variety tent, being pictured as a
raffish circus or carnival barker. Berger
also created the "Buccaneer" for the Pittsburgh
Pirates.
Survivors are his wife Marie, his son
Jack jr. and twin grandchildren.
Phelan Film Plays 10 Weeks
NEW YORK — "Too Young, Too Immoral,"
produced, directed, written and
photographed by Raymond Phelan, grossed
over $100,000 during its 12-week engagement
at the Rialto Theatre, just concluded,
according to Rialto International Films, the
distributor. The pictm-e will shortly open
in Boston, Baltimore and Washington, D.C.
SMPTE Announces
Three New Posts
NEW YORK—Three members of the Society
of Motion Picture and Television Engineers
have been appointed to new positions.
Joseph T. Dougherty of E. I. du Pon
Nemours and Co., New York, has beer
elected by the SMPTE board of governor;
to complete the unexpired term of financia
vice-president. Ethan M. Stifle, the formal
financial vice-president, was elected executive
vice-president in the recent Society
national election.
Byron Roudabush, president of Byroi
Motion Pictures, Inc., Washington, D. C.
has been elected by the SMPTE board o
governors to serve on the 1963 board o
governors, for the eastern region, replacing
Dougherty. Roudabush has been active
in Society affairs for many years, having
formerly held positions as conventioi
vice-president, chairman of the sustaininf
membership committee and member of thi
fellow awards committee.
Edward A. Winkler of Eastman Kodak
New York, has been appointed by Join
W. Servies, SMPTE president, to replacf
Dougherty as chairman of the nationa
membership committee.
Wallis' 'Tamiko' Is Set
For 32 Key Showings
NEW YORK—Paramount will hol(
special advance screenings of Hal Wallis
"A Girl Called Tamiko" in 32 key citie.
November 12-14 as advance promotior
for the 1963 release.
Exhibitors, press and opinion-maker
will be invited to the screenings, which wil
be held in New York Loew's Tower Eas
November 14 and in Hollywood at tb
Screen Directors Guild Theatre Novembe
12. The other screenings w'ill be held No
vember 13 in Boston, Cincinnati, Washing
ton, Detroit, Milwaukee, Denver, Sai
Francisco, Chicago, New Orleans, Kansa
City and in 20 other key cities.
Frank Rodriguez' Duties
At Embassy Expanded
NEW YORK—Frank Rodriguez, phot
manager of Embassy Pictures, has had hi
publicity duties expanded to include be<
ing fan magazine publicity contact, ac
cording to Harold Rand, Embassy directo
of publicity. In his new capacity, Rodri
guez will service editorial material to edi
tors as well as photographic material fo:
Embassy's advertising, publicity and ex
ploitation departments.
Prior to joining Embassy, Rodi-igue
headed the still departments of Paramoun'
Buena Vista and RKO Radio.
Restler to Trans-Lux TV
NEW YORK—Richard Restler has joine
Trans-Lux Television Corp. as assistant t
the vice-president, according to Richar
Carlton, vice-president of the compan;
Restler moved over from Screen Gem:
where he was assistant to Berton Schneide:
treasurer. Prior to 1960, he was associate
with A. M. Kidder Co.
Carole Wells, T'V star, will play a majc
role in Paramount's "Come Blow Yoi
Horn."
*E-8 BOXOFFICE November 12, 196

I
i two-year-old
; The
; HOLLYWOOD
NEWS AND VIEWS THE PRODUCTION CENTER
(HollyiDood Office—Suite 320 at 6362 Hollywood Blvd.)
Nunnally Johnson
Ends Long Fox Stay
HOLLYWOOD—NumiaUy Johnson, with
20th-Fox for years as a WTiter-producerdirector,
has resigned and is joining Bob
Goldstein, Danny Fuchs, Robert PaiTish
and others in a new company to make
ipictures abroad and here.
"Three Times Around the Mountain," an
iunpublished novel by Arnold Belgard, the
screen and television writer, was pm-chased
by Gold Coast Productions. Belgard was
assigned to write the screenplay for the
modem story having a Thailand backgi'ound.
John Monks jr. and Richard Goldistone
will produce and direct the picture
as a foUowup to their very successful "No
iMan Is an Island," now being released by
lUniversal.
Press Club Will Confer
With SPG on Premieres
HOLLYWOOD — The Hollywood Press
iClub offered to coixfer with the Screen
iProducers Guild to coordinate the club's
Hollywood Premiere Week
:project with the guild's recently announced
iplans to sponsor an event.
In a telegram to SPG president Lawrence
Weingarten. Bill Watters, chairman of
Hollywood Premiere Week, stated the club's
agreement that a major film event in
Hollywood was desirable. Meetings were
irequested with Premiere Week committee
imembers, including Watters, Army Archerd,
Vance Kind, John Tynan, Nat James,
.Jharles Pomerantz, Dan Jenkins, Fred
Martin jr., Les Kaufman and Julian Myers.
Press Club's event is being aimed to
coincide with next September's groundbreaking
ceremonies of the Hollywood
Museum. Weingarten said he would present
;the request for such meetings to a session
lof the SPG board of directors, which met
last night.
Italian Musical Background
For Orson Welles Film
— Orson Welles will use
jthe obscure works of an Italian master
Icomposer, Tommaso Albinoni, to form the
jbackground for his film, "The Trial," which
kill be released in the United States by
(Astor Pictures in December. In addition
(to appearing in "The Trial," Welles also
Iwrote and directed the film version of the
.classic Kafka novel. It stars Tony Perkins,
Jeanne Moreau, Romy Schneider, Elsa
'Martinelli, Akim Tamiroff and Katina
axinou.
OXOFFICE November 12, 1962
Harold Lasser
NGC Elects Harold Lasser
As Company Secretary
HOLLYWOOD — Harold Lasser, who
joined National General Corp. in September
as chief legal coimsel,
has been elected secretary
of the company,
it was announced
this week by
Eugene 'V. Klein,
president.
From 1942 to 1953,
Lasser was trial attorney
for the antitrust
division of the
Department of Justice
and handled
antitrust litigation in
the New York area
involving the entertainment and related industries.
Prior to joining NGC, Lasser had
been associated since 1954 with Universal
Pictures Co. in New York, where his assignments
included all phases of legal
work, corporate matters, production and
antitrust cases. He is a graduate of the
University of Michigan and Rutgers law
school.
Republic Corp. President
Damage Suit Defendant
HOLLYWOOD—Victor M. Carter, president
of Republic Corp., is the defendant in
a $1,300,000 damage suit filed by Manuel
M. Ellis, Beverly Hills tax counselor, which
went to trial Thursday (1) before Federal
Judge Jesse W. Curtis.
Ellis charges that Carter reneged on a
deal to buy controlling stock of Republic
Pictures in 1959, in which he claimed he
was to be a partner. Carter testified the
case is a "nuisance suit," that he purchased
stock with his own money and the deal was
not a joint venture.
Robert Blees Forms New CompKany
HOLLYWOOD — Producer Robert Blees
of Selmur's "Combat" series, has foiined
his own production company, Beckwith
Corp., for production of pictures and television
properties. He has acquired a trio of
feature film vehicles, "Baby Talk," "Naked
Is the Flesh" and "Midnight Visitor," and
one for television, "Bandstand."
To New Tarzan Picture
HOLL'YWOOD — Robert Day has been
signed to direct MGM's new Tarzan picture,
as yet untitled, which producer Sy Weintraub
plans to put into production early in
1963. Day arrived from England for script
conferences.
Rod Lauren Gets Role
In Producers' '300'
HOLLYWOOD—Rod Lamen has been
signed to star with Michael Gough in
"Black Zoo," shooting at Producers Studio
for Herman Cohen. Robert Gordon will
direct the Allied Artists release.
Zsa Zsa Gabor has been signed for the
top comedy role of a flashy Parisienne
fashion expert in "Samantha," which Melville
Shevelson will produce and direct for
Paramount release. Paul Newman, Joanne
Woodward and Thelma Ritter will topline.
Ray Walston has been signed by Hal
Wallis at Paramount for a comedy lead in
"First Wife," rolling early next year under
the direction of John Rich. Shirley Mac-
Laine and Van Johnson star.
John Ireland has been cast by Samuel
Bronston in "The Fall of the Roman Empire,"
which Anthony Mann will direct with
Sophia Loren and Sir Alec Guinness
starring.
« • «
Newcomer Karl Held, who appeared in
the Broadway production "World of Suzie
Wong," has been signed to a term contract
by Warner Bros., according to William T.
Orr, executive producer for television.
Pat Boone goes on loanout from 20th-Pox
to Robert L. Lippert's Associated Productions
to star in "Evil Come. Evil Go" for
20th-Fox release. December 10 has been
set for the start of the film, which the
studio bought sometime ago and turned
over to Rod Serling to script.
Changes
Title
Three on a Match (U-I> to THREE WAY
MATCH.
The Friendliest Girls in the World
iMGM) to COME FLY WITH ME.
Janus (UAi to LOVE AND TAXES.
Be Careful How You Wish iWB> to THE
INCREDIBLE MR. LIMPET.
Take Me to the Fair iMGMi to IT HAP-
PENED AT THE WORLD'S FAIR.
A Hecht-Columbia Deal
HOLL'YWOOD—Harold Hecht and Columbia
Pictures have concluded a two-picture
deal. The initial project wiU be "The
Last Frontier," from the novel by Howard
Fast. Production is tentatively scheduled
to begin in mid-1963, with the second
project, as yet undetermined, to roll in
late 1963 or early 1964.
W-1

moveover
UA)
Long Slayers Retain
Magnetism in L.A.
LOS ANGELES—In a week in which local
returns depended mainly on the substantial
business being turned in by the
holdovers—and theii- steady grosses—
"West Side Story," "Tire Wonderful World
of the Brothers Grimm" and "The Music
Man," and the handsome 275 per cent
business being done by "The Longest Day,"
it is interesting to note that two openers
also registered fairly well. "No Man Is an
Island" and "Tower of London" managed
to hold their own among the long-established
leaders.
(Average Is 100)
Beverly Canon— A Summer to Remember (Moyfair-
No Man Is
Warren's, Fox Wilshirc, Hollywood
on Islond (U-l) 80
Hollywood Paramount The Music Man (WB),
15th wk 190
.•
Vogue The Pigeon That Took Rome (Para); If a
Man Answers (U-l) •
00
Pontages-The Chapman Report (WB), 4th wk. ..150
Music Hall Only the French Can (SR): Rififi
revivals, 2nd wk 65
iSR),
State Pix Wiltern, Baldwin, Beverly Lolita
(MGM),' 2nd wk 75
Vagabond Ingmar Bergman Film Festival
4th wk , W„-
Warner Beverly Requiem for a Heavyweight (Col),
3rd wk 65
Warners Hollywood The Wonderful World of the
Brothers Grimm iMCM-Cineroma), 13th wk. .195
'Baby lane,' "Candidate' Vie
For Market Street Honors
SAN FRANCISCO—Six newcomers last
week, but only two hit a strong 200 per
cent. "What Ever Happened to Baby Jane?"
had lines around the block over the weekend,
at the Paramount. "The Manchurian
Candidate" across the street at the United
Artists did equally well. A noticeable increase
was due to added group shows.
150
Cinerama Orbheum The Wonderful World of the
Brothers Grimm (MCM-Cineramo), 1 3th wk
Esquire—The Miracle Worker (UA) 75
Fox— Playgirls and the Bellboy (UPRO) 80
Golden Gate Flame in the Streets (Atlontic) .... 90
Metro International Film Festival
Paramount What Ever Happened to Boby Jane?
(WB) 200
Stage Door—A Toste of Honey (Confl), 3rd wk. 100
St. Francis—The Chapman Report (WB), 4th wk, 90
.
United Artists The Manchurian Candidate (UA) .200
Vogue Boccaccio '70 (Embassy), 5th wk., moveover 200
Warfield—Damon and Pythias (MGM) 100
'Candidate' Looks Lively
In All Right Portland
PORTLAND—It looks as though "West
Side Story" will continue as the boxoffice
leader here at the Music Box for the remainder
of its run. "The Manchurian Candidate"
was strongest of the newcomers.
FILMACK
heading a double bill at the Paramount
and the 104th St. Drive-In.
Broodwoy If a Man Answers (U-l); Come September
(U-l), return run 155
Fox, 82nd St. Drive-ln The Chapman Report
(WB); The Couch IWB), 2nd wk 150
Hollywood— Cincromo Holiday (Cinerama) 170
Music Box— West Side Story (UA), 9th month ..250
Orpheum Boccaccio '70 (Embassy) 125
Paramount, 104th St Drive In—The Manchurian
Candidate ( U A). The Voliont ( 1 55
"Longest Day' Makes
Big Splash in Denver
DENVER—The biggest newsmaker here
during a fairly good week was "The Longest
Day" which opened to a solid 200 per
cent at the Aladdin and looked to be
settled in for a good run. Two other muchdiscussed
newcomers, "The Manchurian
Candidate" and "What Ever Happened to
Baby Jane?" were good, if not sensational,
in local starts, while "Requiem for a Heavyweight"
was disappointing at the Orpheum.
Aladdin—The Longest Day (20th-Fox) 200
Centre What Ever Happened to Baby Jane? (WB) 140
Cooper-The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 1 3th wk 1 30
Crest—The Chapman Report (WB); The Bramble
Bush (WB), 2nd wk 120
,
Denhom-West Side Story (UA), 27th wk 100
Denver Lady ond the Tramp (BV), reissue; Almost
Angels (BV), 3rd wk 100
Esquire I Like Money (20th-Fox) 125
Oroheum Requiem for a Heavyweight (Col);
The Pirate and the Slove Girl (Crest) 90
Paramount—The Monchurion Candidate (UA) ...160
Towne—A Very Private Affair :MGM), 3rd wk, . . 60
Hal Roach Asks Million
In Harold Lloyd Suit
LOS ANGELES — Charging that his
prestige and reputation as a film producer
had suffered "great and irreparable damage"
through his name having been
omitted as producer on films starring Harold
Lloyd and distributed by Lloyd this
year in both theatres and on television,
veteran filmmaker Hal E. Roach served the
comedian and his Harold Lloyd Corp. with
a $1,000,000 breach of contract damage
suit.
Named also as defendants were Pathe Exchange,
Inc., and several Does and unknowns.
Roach claimed that Lloyd had
represented that he was the producer of
said pictures while actually he had been
associated with them only as an actor. Feature
also included segments from films
Lloyd later produced under his own banner.
A spokesman for Lloyd declared that
Lloyd had bought all rights to the Roach
films from Pathe in either 1933 or 1934.
Pathe, he reported, owned all copyrights
because it had financed Roach in making
films.
Ashdale Incorporates
HOLLYWOOD — Ashdale
Productions,
planning to make three pictures annually
in Hollywood, has been incorporated by
Michel Kraike. Lee Sholem and veteran
exhibitor William Srere. The initial feature
will be "The Dirt Peddlers," expose of
the American pornography racket by Mort
Zarcoff and Frank dePelitta. Sholem will
direct, starting after the first of the year.
Nancy Kwan Gets "No Strings' Lead
HOLLYWOOD—Nancy Kwan was given
the feminine lead in Seven Arts' filmization
of the Richard Rodgers' Broadway
musical, "No Strings," Ray Stark and Eliot
Hyman, heads of Seven Arts, spotted Miss
Kwan in the role of the model created on
Broadway by Diahann Carroll. Arthur
Lam-ents will do the screenplay, with the
picture scheduled to be released in 1964,
Triumphs for Shorts
Al Feslival Opening
SAN FRANCISCO—Music, the universal
language of mankind, opened the Sixth
San Francisco International Film Feslival
Wednesday evening, October 31, with a
flourish of trumpets. The audience was
treated to the music of the Sixth Army
Band, the massing of the colors of all the
nations represented at the festival, the presentation
of the American flag to th€::
strains of the "Star-Spangled Banner."
Master of ceremonies Paul Speegle
drama critic of the News-Call Bulletin, introduced
various dignitaries in the audience.
Several delegations arrived a da>
late for the opening, including the Russian
group, but in time to take her bow
only woman judge, Mrs
was the festival's
Kashiko Kawaakita of Japan.
Preceding the Bulgarian feature offering,
"Sun and Shadow," three shorts—
"The Leaf," United States entry; "Th(
Zoo," from the Netherlands, and "Criticus,"
from Yugoslavia—were thoroughlj
appreciated by the audience.
The festival's premiere followed cocktails
and a buffet in the French parlor o:
the Sheraton-Palace Hotel, attended b;
several hundred local guests, consular officials
and foreign visitors and hosted b;
Mr. and Mrs. Irving M. Levin. The traditional
reception, with dancing at the Cali
fornia Palace of Legion of Honor, followec
the performance, given by the Levins am
Mayor and Mrs. George Christopher.
Among those in San Francisco for thi
festival were: Paul Heller, producer o
"David and Lisa," the only full-lengtl
American film to be shown; the picture'
star, Keir Dullea, and his wife actres
Margo Bennett; James Webb, president o
the Writers Guild of America; Lewis Mile
stone, director, and his wife; actress Bar
bara Rush and her husband, Warre:
Cowan, and Julie Strauss, "Miss Brazil o
1962,"
Levin can again take great credit for hi
accomplishments with the gaining of pres
tige of the International Film Festiva
San Francisco, recognizing the value of sue.
an international conclave to this city, gav
the festival $20,000 this year as agains
$5,000 the past year. There was a 20 pe
cent increase in advance sales. Ten foi
eign delegations were in attendance.
Show Magazine will present a specit
citation to the actor, writer, director c
producer whose work in a feature fill
entered in the festival shows most promii
for futm-e achievement in the film me
dium. The recipient of the Show award wi
be decided by the festival jury and will l
presented at the Awards Ball on the clo;
ing night (13i.
Best Produced Nominees
LOS ANGELES—The Screen Produce;
Guild announced its third quarter nom
nees for the annual best produced motic
picture award. The nominated films an
"Bird Man of Alcatraz," Harold Hecht, pr<
ducer, released by United Artists; "Th;
Touch of Mink," Stanley Shapiro and Ma
tion Melcher, released by Universal; "Tl
Interns," Robert Cohn, released by Colmi
bia; "The Music Man," Morton Da Cost
released by Warner Bros,
W-2
BOXOFHCE November 12, 19

'
,
HOLLYWOOD—A
I LOS
. . . Wally
New Hitler Opus Aims
At Objective Slant
HOLLYWOOD—Astor Pictures has acgiuired
the U.S. and Canadian distribution
rights to Louis Clyde Stoumen's "Black
Pox." Narrated by Mai'lene Dietrich, the
olack and white feature is an attempt toivard
a new depth and dimension in presenting
the first objective film story of
Adolf Hitler's ambition, his passion, his
demonic will and his millionfold murders.
Martin Ransohoff of Filmways has pur-
'ihased screen rights to Jim Altieri's original
var comedy, "Pentagon Warrior."
Warners to Film Series
About Prosecutors
HOLLYWOOD—Ready for the People, a
.elevislon series di-amatizing district atorneys,
will be produced by Warner Bros.
''or ABC-TV with the cooperation of Naional
District Attorneys Ass'n. William T.
Orr said a one-hour pilot is being shot on
ocation in Brooklyn, where district attorney
Edward Silver is assisting the produc-
'ion. He is a former president of the NDAA.
The pilot script has been written by E. M.
^arsons and Sy Salkowitz from a short
tory by Eleazar Lipsky, author and a
oiTner prosecutor. The pilot will be directed
;)y Buzz Kulik for supervising producer
Jules Schermer and producer Anthony
jspinner.
Baby Jane' and Vic Buono
Vlake Debut in San Diego
charity premiere of
Varners' "What Ever Happened to Baby
fane?" was held November 7 at the
)rpheum Theatre, San Diego, in honor of
/ictor Buono. who makes his motion picure
debut in the film opposite Bette Davis
md Joan Crawford. Buono, bom in San
5iego, was feted by the members of the Old
jlobe Theatre Guild at a banquet following
he premiere.
"Long Day's Journey Into Night" will
pen the Huntington Hartford Theatre as
film house December 18. It will be an
pvitational premiere, scaled at $3.50 top for
wo-a-day policy.
El Cid' Starting Second
rime Around at LA
LOS ANGELES— "El Cid" opens its secmd
multiple theatre engagement in this
irea Wednesday ( 14 1 in 20 theatres, includ-
^g five drive-ins. Two additional openings
jj^e scheduled in the week following
to TV McPheeters Cast
ANGELES—Linda Evans, 19-yearfld
blonde from Hollywood High School,
lias been cast in the role of Jennie in the new
iIGM television series, the Travels of
aimie McPheeters. Dan O'Herlihy and
;0ung Kurt Russell also have been named
|or the starring roles in the series, based on
!he Pulitzer prize novel by Robert Lewis
Caylor. Miss Evans was signed to a longerm
contract with MGM where she is
mdergoing drama, speech and voice
Bssons.
San Diego Cinerama Nears
Grand Opening Ceremony
SAN DIEGO, CALIF. — The Cinerama
Tlieatre being constructed here by Lockwood
& Gordon Enterprises. Boston, is to
open November 20 with "The Wonderful
World of the Brothers Grimm," according
to Arthur H. Lockwood, president of the
circuit.
James Meade, theatre writer for the San
Diego Union, reported that finishing work
on the exterior and interior of the theatre is
under way. He added that George Pal, producer
of "Brothers Grimm," and Beulah
Bondi, one of the stars of the film, will be
guests on opening night.
Worthington Holt is to be managing director
of the new theatre.
Edgar Ulmer to Direct
Six Films for Arwin
HOLLYWOOD—Edgar Ulmer has been
signed by Martin Melcher to coproduce and
direct a slate of six pictures under the
Melcher and Doris Day Arwin banner. The
first film to go will be "Search for the Sun,"
original story and screenplay by Michael
Pertwee and Jack Davis, to start in
January.
Two other properties purchased by
Melcher are "Beyond the Boundary,"
screenplay by Marcel Archard of a Guy de
Maupassant short story, and "Next to Lie,"
novel by Sheridan MacKenzie.
Alex Gottlieb to
Script
Hedon Independent Film
NEW YORK—Hedon Productions, Ltd.,
an eastern independent production company,
has signed Alex Gottlieb, who has
produced and written more than 40 pictures,
including "Susan Slept Here" and
"Pour Hours to Kill," to do the script for
"French Leave," from the P. G. Wodehouse
best-selling novel, which Bob Rehbock,
president of Hedon, will produce on
the French Riviera in the summer of 1963.
The picture will be fUmed in color, Rehbock
said.
New Publicity Agency Lineup
BEVERLY HILLS—Rogers & Cowan, the
publicity firm, has acquired the Arthur P.
Jacobs Co., and has signed Jacobs to a twoyear
consultant contract. The move by
Jacobs results from his production activities
on "I Love Louisa," which he is producing
with J. Lee Thompson for Mirisch
Co. -United Artists, and other future
projects. With the recently formed Jacobs,
McElwaine & Springer being dissolved, Mc-
Elwaine will resume operation of his own
publicity organization. John Springer, head
of Jacobs' New York operation, wUl join
R&C. Also making the move to R&C are
Michael Selsman and Bill Barron in Beverly
Hills and Howard Haines in New York.
Jean Simmons' Daughter in Film Debut
HOLLYWOOD — Jean Simmons' sixyear-old
daughter, Tracey, makes her
movie debut as an extra in David Susskind's
production of "All the Way Home," a
now shooting on loca-
Paramount release,
tion in Knoxville, Temi. Alex Segal is directing
the picture which also stars Robert
Preston with Pat Hingle and Aline Mac-
Mahon.
SAN FRANCISCO
AAovie producer Harold Hecht and British
actress Martine Milner (Margaret
Truefitti were married in the City Hall
chambers of Superior Judge Joseph Karesh
October 31. Miss Milner played a role in
Hecht's to be released "Taras Bulba."
Mail orders are now being accepted at
the Coronet Theatre for the exclusive
northern California reserved-seat engagement
of "Mutiny on the Bounty," which
opens Wednesday (21).
Services were held for Harold W.
Sherburne, 64, who died here. He started
out in the show business and was manager
of the Senator Theatre in Sacramento
and Oakland's T&D Theatre before switching
to advertising.
Offices of the Walter G. Preddey Estate
have been set by Mrs. J. D. Preddey in
room 214 at 988 Market St. . . . Ansil Longtin,
formerly operator of the Guild and
Encore theatres, Sacramento, has taken
over theatres in Madera, Willows and Colinga.
Jack Bettencourt, retired filmman, was
in from his Los Altos home, visiting on the
Row . . . Leslie Pancake, Shasta Theatre,
Central Valley, came in to attend the film
festival and Grand National Stock Show
Levin, Capitol Vending Co., was
in from Sacramento.
Booliing and buying were: James Lemos,
State, Benecia; Charles Heitz, Marcha,
Tulelake; John Aquilla, Roxy Theatre, St.
Helena; Stanley Court, Court, Livingston;
James Stephens, Dixon, Dixon, and Martin
Martinez, Skyview Drive-In, Santa Cruz.
Attending the TOA-NAC convention in
Miami from San Francisco were Mr. and
Mrs. Arthur Unger. Always looking for
money making-items for his customers,
Unger will, on his return Monday (12),
gladly impart his findings to those unable
to make the trip.
Louis Cohen, Durante
Aide 17 Years, Dies
HOLLYWOOD—Louis Cohen, president
of Jimmy Durante Music Publishing Co.,
and for the last 17 years business manager
for the comedian, died at the age of 74,
from a heart attack. Before joining
Durante, Cohen was the Lynch theatre circuit's
realty expert and later he headed the
real estate department for Paramount Pictures,
Pox West Coast and Panchon-
Marco. Survivors include a son and daughter.
Contributions to the Variety heart
fund are requested.
Leon Roth to Film 'Young Lucifer'
HOLLYWOOD—"Young Lucifer" will be
the first production the recently formed
Roth-Kershner Productions will film, according
to Leon Roth who will produce the
picture in association with the Mirisch Co.
for United Artists release. George Chakiris
and Tuesday Weld are scheduled for
the leads with Irvin Kershner directing.
"Lucifer" will be filmed next spring in the
south of France, locale of the story.
OXOFFICE :: November 12, 1962
W-3

. . . The
. . With
. . . Herb
. . Tim
. . Toni
PORTLAND
Pxhibiturs attended a sciet-nint; of "Gay
Puir-ee" at tiic Paikrose Theatif . . .
Grosses reportedly jumped considerably
over the weekend with the Cuban threats
and windstorm repairs shelved. A newcomer,
"The Chapman Report," at the
Pox and the 82nd St. Drive-In, did excellent
business as did "No Man Is an
Island" at the Broadway.
.
Amike Vogel, Universal publicist, was in
Broadway has booked "Gypsy"
for Christmas showing "Cinerama
Holiday" in a ninth week. Manager
Carl Miller is getting set for his big holiday
special, "The Wonderful World of the
Brothers Grimm," due November 21. Included
in promotional activities is a preview
at the Hollywood Cinerama Theatre.
The winner of the Oregon Journal's "Name
the Elephant" contest will attend a matinee
showing of the picture on the 24th
with a Rose City Transit Co. busload of
some 30 friends and five chaperons. The
theatre party is one of the major prizes of
the big contest, which has attracted
thousands of youngsters throughout the
state.
Charles Lederer to Script
Next Bob Hope Starrer
HOLLYWOOD—Ray Stark and Hall
Bartlett have already started plans for
their next, "A Global Affair," the Bob
Hope starring feature, by signing one of
Hollywood's top writers, Charles Lederer to
write the screenplay. The picture will be a
coproduction of Seven Arts, Hall Bartlett
Productions and Schenck Enterprises with
Bartlett producing. Lederer's most recent
scripting credit is MGM's "Mutiny on the
Bounty," and Bartlett is currently winding
up and editing "The Caretakers."
Abby Mann to Script "Ship of Fools'
HOLLYWOOI>-Abby Mann will
script
"Ship of Pools," Katherine Anne Porter
novel which Stanley Kramer has on next
year's schedule for Columbia release. Mann
wrote the screenplay of Kramer's "Judgment
at Nuremberg," for which he won the
Oscar, and "A Child Is Waiting."
Hal Wallis Signs John Rich
HOLLYWOOD—John Rich, director of
TV's Dick Van Dyke Show, has been signed
by Hal Wallis at Paramount to a contract
calling for one feature amiually for the
next several years. First film will probably
be the Shirley MacLaine starrer, "First
Wife," scheduled to start in January.
UIRE'EMand
i^M KEEP *EM COMING with
L§ii!3 Timely Event Shows
. PLUGGED WITH
W-4
s>-^TRAILERS
FROM THAT 'KNOWHOW COMfWiy
Theatre Property Escapes
Northwest Tremor Damage
PORTLAND—An earthquake, registering
6 on the modified Mercali scale of 12, did
minor damage in the western Oregon-
Washington area at 7:37 Monday night

k
return
Baby Jane' Gets Best
{ansas City Rating
KANSAS CITY— In a week filled with
arry-over tension from the Cuba crisis
nd broken into by pre-election activities.
3 well as by election day itself, "What
'ver Happened to Baby Jane?" a shocker
It the Plaza, emerged with the highest
?ported score among the openers. The
lisney combo at the Uptown and Granada
eld almost to its first week's high level,
rawing the family trade. "The Mannurian
Candidate" should profit from
ord of mouth and build as it continues
t the Capri.
(Average Is
iOO)
ooksidc Carry On, Teacher (Gcvernor;; Doctor
in Love iGovernor' 5th wk 150
ipri The Monchurian Candidate UA) 150
npire The Wonderful World of the Brothers
'Grimm M&V\-Cinerama), 1 2th wk 100
mo Viridiana Kingsley), 2nd wk 175
uamcunt—The Pigeon That Took Rome (Para) .120
czj— What Ever Happened to Baby Jane? (WB) 200
- A Matter of WHO (Herts-Lian), 4th wk. .. 90
,
Requiem for o Heavyweight Col) 125
Never on Sunday L^pert run ....125
• .. ' 3 3r 3ac Lady and the Tromp (BV),
re ssjC Almost Angels :BVJ, 2nd wk 290
iaby Jane' Edges Chicago
I Excellent 2nd Week
CHICAGO—"What Ever Happened to
aby Jane?" was a leader again in the
•cond week at the Chicago Theatre,
^haedra" was a sprightly opener at the
squire on the near north side: "Gigot"
ad a nice start at the Loop Theatre, acndms
to Sylvan Goldfinger: "The Manlunan
Candidate" at the Woods Theatre
so had a nice opening.
ipn—Daughter of the Sun :SR;; The Moting
Urge SR', 3rd wk 13C
— :- -
Anna Karenina (MGM) reissue 145
What Ever Happened to Baby Jane?
:. 250
Operation Snatch (Confl), 3rd wk 130
Phaedra Lopert) 200
G.got 20th-Fox) 165
—The Wonderful World of the Brothers
Grimm MGV-Cinerama), 14th wk 165
Sex Kittens Go to College (AA); Angel
Eob^ AAj, return runs 130
-Requiem for a Heavyweight ;Col),
1 55
-The Longest Day :20th-Fox), 5th wk. ..250
-The Chapman Report (WB), 5th wk. 100
A Kind ot Lovtng Governor), 3rd wk 150
The Islond Zeriifh) 160
Art sts— Boccoccio 125
iited '70 (Embassy), 7th wk.
IJwds—The Monchurian Candidote (UA) 175
trid Playhouse— Don Giovanni (SR), revival 140
[an Answers/ "Candidate'
lare Indianapolis Cream
INDIANAPOLIS — A damp weekend
Ued to depress the boxoffice potential
two films that opened here — and promid
to stick around a while "If a Man
iswers" and "The Manchmian Candite."
Otherwise, the first-run situation
re was quiet.
ma—Naked Night (Janus); ilicit Interlude
Janus), revivals 80
cle— Lody and the Tramp (BV), reissue; Almost
\ngels (BV), 2nd wk 115
Uire—A Taste of Honey (Cont'l) 110
iana—The Wonderful World of the Brothers
arimm (MGM-Cinerama), 1 2th wk 125
th's— If a Man Answers ;U-I) 200
w's—The Monchurian Candidcite (UA) 175
ALL FOR 'CANDID.ATE'—Janet Leigh, who stars in "The Manchurian Candidate."
made a roimd of appearances in St. Louis for the pictixre. Among her stops
was the .Arena where she presented flowers to "IVIlss Flame" at the Firemen's
annual rodeo. She is seen above, left to right, with Tommy Williamson, bookerbuyer
for the Bloomer circuit of nearby Belleville, 111., who is signing a contract;
Ed Stevens, UA manager: Frank Rule, salesman; Rein Rabakukk, Loew's Midcity
Theatre manager: Bernie Evens, VA publicist, and Fred Jones, New York, who
accompanied Miss Leigh.
Double-Barreled Hoopla
Plugs 2 Columbia Films
KANSAS CITY—Receptions to promote
two films for Columbia release were held
here this week under the direction of Ii-ving
Shiffrin, regional exploitation director.
A luncheon was held Monday 1 5 1 for
John Woolfenden. international publicity
director for producers Sam Spiegel and
Dave Lean, who turned out "LawTence of
Arabia." Press, radio and TV representatives
attended the event at the Hotel
Muehlebach Towers and were shown two
short films and color slides of behind the
scenes in the filming of "Lawrence" during
its three years of production activity in the
Middle East. Dm-ing the afternoon Woolfenden
was host to members of the Motion
Picture Appreciation Ass'n. Among those attending
were Mi-s. Woolfenden and Ben C.
Marcus, Columbia division manager.
On Thursday afternoon (8i a reception
was held at the Hilton Inn to honor
Gregoiy Board, famous Australian war
pilot, who is on a national tour to promote
"The War Lover." He flew in with the War
Lover, a B-17 he owns and is piloting across
the country. A group of former B-17 war
heroes and top brass from the local All-
Force headquarters also were at the reception.
Merle Hannon of WDAF dedicated his
entire Celebrity Corner program from the
Majestic Steak House to the distinguished
visitor the same evening. Also the film w-as
shown that evening in the 20th Centui-y-
Fox screening room for members of the
Greater Kansas City B-17 Pilots Ass'n.
Rembusch Bolsters
His Monoply Charge
INDIANAPOLIS—Issues and procedure
are drawn so closely in the trial of Syndicate
Theatres' $2,700,000 antitrust suit
against major distributors and Greater Indianapolis
Amusement Co. that even the
judge has had to dodge some of the verbal
potshots.
When Judge William Steckler expressed
impatience with the constant objections
being raised by some of the ten lawyers
taking part in the trial. Roy MacDonald.
attorney for Greater Indianapolis, retorted
at the com-t. Steckler had asked for more
cooperation among the lawyers, commenting:
"In the 13 years I have been on this
bench, this has been the greatest refusal
on the part of counsel to cooperate in the
introduction of exhibits that I have seen.
No man can make 100 rulings a week and
not make a single mistake."
MacDonald accused Steckler of relaxing
control of the case and "failure to plan for
a proper method of trial." Thomas M.
Scanlan, a distributor cotmsel, accused
Syndicate attorney Claude M. Spilman jr.
of utilizing "a plan of trial I've never witnessed,"
and indicated this forced him
to raise many objections.
The flareup developed over an attempt
by Spilman to introduce a sheaf of documents
he said indicated an "exchange of
information" between the defendant dis-
( Continued on following page)
on/icUvtA
BOmiTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
^>'^n\Y Distributed^
In Illinois— Koytine Company, Chicago—Webster 9-4643
Poromel Electronics, Chicago—Avenue 3-4422
ri—Missouri Theotr Supply Company, Kansas City— Bolti-
more 1-3070
National Theatre Supply, St. Louis—Jefferson 1-6350
November 12. 532
C-1

KANSAS CITY
^ i.'" ' ^"f "TTi'lll* — :.*"ir ••Ks -m -t -r •wtD
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:hicago CBSTV Outlet
Juys New Film Package
CHICAGO—WBBM-TV. CBS outlet here.
purchased another git)up of ino\"ies for
owing in the late evening hours. Tao
eeks ago the station announced that 73
olumbia Pictures movies, all made after
54. had been bought. The new announceent
stated that the station has acquired
mones from Warner Bros, and 20th
entury-Fos. most of them made in 1956
d later.
The rating pattern in Chicago for the
t several years has put the Tonight Show
the NBC network in the lead during the
;eek. with WBBM-T\^"s movies a strong
|?cond and even in the top spKJt on some
ions. But. according to a station
kesman. as WBBM-TV began to use up
best movies the audience began to drop
WBKB. American Broadcasting outlet.
las entered the movie competition with a
ries of new films, and this fall WGN-TV"
to put on feature films. This forced
iM-TV to buy new "packages."" with
of them leading "much to be desired,'"
the ratings were a barometer. The reason,
irding to the WBBM-T\' spokesman.
;ed on the fact that "television is
•idly going ttirough the mo^-ie store
Included in the group now schedled
are Auntie Mame. The Bad Seed. The
the Gray Flannel Suit, Damn
'ankees. No Time for Sergeants. The Pa-
Game. Sayonara. From Here to Eterity.
The Key and The Last Angry Man.
V. John Choate, 80, Dies;
'arly Missouri Exhibitor
-7 lOXnS—W. John Cboate, 80, who for
years was associated with the film
i£^, died October 20 in St. Marys Hosital.
East St. Louis.
Choate started in the film business with
ae late Joe Erber in the old Lyric Theatre
t the northwest comer of CoUinsriUe and
t. Louis avenues. East St. Louis, about 1907
nd served Erber "s Theatres until about 1921.
icludlng the old Majestic and Erber theaes.
He was business representative of the
esters. BUlers and Distributors Union,
ocal 5. for many years. In that capiacity
had business dealings with East St.
ouis theatres.
.eopening crt Elsberry, Mo.
ELSBERRY, MO.—Two local businesslen,
Virgil Weeks and H. C. Gladney, have
iken over the Senate Theatre and plan to
ffer a regular schedule of motion picttire
Qtertainment this winter.
ILMACK
ST. LOUIS
\X70MPIs are completing plans lor their
gala VIP dinner to be held Wednesday
at Kemoirs restam-ant. They held a board
meeting last Wednesday and decided to
make fudge as a gift to the patients at the
Chronic Hospital at Christmas.
Jackie Marcallini. Miss Filmrow for the
coming year, as chosen at the MITO convention,
spent the past week at the TOA
convention as the guest of the MITO. Rita
Brusselback. last year's queen, also of
United Artists, was her companion for the
week's festi\nties.
Jim Hutton, star of "Period of Adjustment"
will be in town November 15 for a
whirlwind press tour. He will be squti-ed
around town by Ed Edmundson of MGM's
Dallas office.
The Grand Theatre. Du Quoin. HI., is
closed Wednesdays but remains op)en for
business the rest of the week . . . The Wellston
Theatre. St. Louis, is closed and will
be torn down to make room for a new highway
. Falcon and Capri drive-ins,
Wood River, Dl., closed November 1.
Dorothy Dressel, formerly of Realart. is
now working on group sales for MGM .
Irving Shiffrin. Columbia publicist, is in
town working on "The War Lover," which
is slated to open at the Fox in November
. . . Grace Engelhard, Realart, spent a vacation
week at home.
The Variety Club held a buffet luncheon
Friday 2 1 . Guests included Hugh Hefner,
of Playboy; Mai-garet Whiting and Norwood
Smith, both in town with "Gypsy,"
which is placing at the Sheraton-Jefferson.
The St. Lonis Theatre is slated to present
the MGM "Golden Operetta" series starting
November 29 and running one a week . . .
Herman Gorelick. Crest Films, was in New
Orleans recently acquiring product for the
area. He met with Newton Jacobs of
Crown International.
Local 20th-Fox publicist Jerry Berger
managed to find a Normandy invasion
paratroop veteran in Illinois—Walter G.
Amerman—and the connection was turned
into a major feature story in the Post-
Dispatch publicizing "The Longest Day"
last Sunday.
Lon and Jules Jablanow were among those
from this area attending the TOA convention,
along with Wes Bloomer and Tom
WLUiamson.
Those seen on the Row from Illinois included:
Eddie Clarke, Metropolis: Charles
Mitchell, Salem; S. "Doc" Lowe. Lebanon;
Bernard Temborius, Breese: Forrest Pirtle
and Paul Horn, JerseyviUe, and Freda and
Norman Paul. Carltnville. Those from Missouri
were: Cub Unland, Wentzville; Mr.
and Mrs. Herschel Aldridge, California, and
Ken Hirth, Pacific. Also seen was Bernie
Palmer from Paducah, Ky.
Robert Miller, in charge of press relations
in this area for Paramount, was in Detroit
to set up the opening of "Wonderful to Be
Young" at the Talmes Theatre. Cliff
Richard, star of the film, flew in from England
to make the press circuit with Miller.
Before the Detroit trip. Miller arranged a
radio and newspaper campaign for the fust
opening of Presley's new picture, "Girls!
Girls! Girls!" Some 65 neighborhood theatres
are simultaneously showing the film
for the first time.
Janet Leigh talked about "The Manchurian
Candidate" during a fast visit here.
The movie opened at the Woods Theatre
November 2.
.Albert Dezel and Sam Kaplan, joint
owners of art theatres, hosted the premiere
of their new Guild Theatre located at 717
West Sheridan Road. Opening features
were "The Captain's Table" and "Upstairs
and Downstairs" . . . Dolores Hart, Chicagoborn
actress, sent an announcement advising
of her forthcoming marriage to Don
Robinson, Hollywood businessman.
.\rthur Homblow jr. and Shirley Anne
Field were here to do the press rounds in
connection with "The War Lover." opening
The Esqiure,
at the Chicago Theatre . . . managed by Stanley Leseritz, is exhibiting a
collection of batik designs by Mrs. EUzabeth
Bronson. The Evanston, operated by Lester
Stepner. will show oils and watercolors by
Robert Freeman in its art gallery. Freeman
is a local artist who has had his work exhibited
in Europe and South America .
Robert Singer, foimerly of the McVickers
managerial staff, now operates the Restaurant
Maxim.
Filming of '"The Sand Pebbles." based
on Richard McKenna's novel, is scheduled
for next year for UA release.
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. . Fred
. . Harold
. . The
CHICAGO
Qround breaking has started for a new
1,200-seat hardtop to be constructed
near Mount Prospect by Smith Manasement
. Allen, vice-president of
Stanford Industries, attended the TOA
convention in Florida . Engleman.
manager of the Studio Theatre, returned
to work following minor surgery.
Paul Herman, manager of the Starlite
Drive-In, is back from a vacation in San
Francisco . . . Lloyd Niggle, engineer for
Stanford Industries, was in the east for
business conferences . . . Harry Nepo.
president of Independent Theatres, announced
the Lewis and Hillsdale have
joined as new members . Stony is
being readied for reopening by Frank Sarrales.
Sophia Watroba has joined the United
Artists accounting department. The UA
Indianapolis and Milwaukee accounting
activities are now being handled in the
Chicago office.
Tony Bill, who costars with Frank Sinatra
in "Come Blow Your Horn" in his
first role, stopped here before going on to
visit his alma mater, Notre Dame ... In
October the Censor Board reviewed 84
movies, 34 of which were foreign films.
Three were rejected, five were marked for
"adult only" showing and 18 cuts were
ordered.
Betty Button will head the celebrities
H
U

. Finske
. . Robert
Louis Finske Heads
Silver Springs, Inc.
JACKSONVILLE—Louis J. Finske. a resiient
of nearby Ponte Vedra Beach, has
)een named president of Silver Springs,
nc, since the October 31 completion of the
,)urchase of Silver Springs inear Ocala,
'la.) by the American Broadcasting-
'aramount Theatres. He is also president
if Florida State Theatres, which operates
,•5 of Florida's leading motion picture the-
.tres, as well as Weeki Wachee Spring, a
fading tourist attraction on Florida's west
'oast, and the concessions business at Birch
itate Park in Fort Lauderdale.
The purchase of world-famous Silver
Iprings. the biggest entertainment complex
n a big tourist state, comprises a 3.960-
cre tract. The Florida Times-Union reported
that records in the Marion County,
'la., clerk's office showed that about $5.-
;•..
00.000 was paid for the land. It was estilated
that the cost of the business, build-
,igs and concessions raised the total price
D about $7,500,000.
said that Mark DePree of this
ity, formerly a FST district supervisor, has
een named general manager of Silver
prings.
The developers of SUver Springs, W. C.
lay and W. M. Davidson, acquired it in
924 from Columbus Camilchael. and oprated
it under leases due to expire in 2073
'ntil the acquisition by AB-PT. W. C. Ray
who has been general manager for sevral
years, will be retained in an executive
apacity.
Known to white men for hundreds of
ears, the great springs—a group of 150
atural springs issuing fi-om the porous
•cala limestone and flowing into a common
asin—have a combined flow of from 500
3 800 million gallons of water each day
nd constitute the source of the Silver river.
tributary of the Oklawaha river, one of
lorida's major streams. A fleet of glassottom
boats carry visitors over the waters
hich have a temperature of 72 degrees all
ear. The water has a magnesium and
ilphate content. Filtered through lime-
;one it is so clear that light rays are
roken into prismatic colors, giving the
epths an iridescent luster. Objects 80 feet
nwn are clearly visible. Grapelike clusters
y coral fern blossom and bear fruit and
ridal wreath sends out an orangelike
;agrance. On view are myriads of fishes
i schools, 11 kinds of turtles, seven
'aiieties of shellfish and four of Crustacea,
icluding the giant freshwater shrimp.
Originally possessed by the extinct Timujan
Indians, legend has it that the springs
•ere visited by Spanish conquistadores
:ernando de Soto and Pamfilio de Narvaez.
'hen Florida became a state in 1845, land
round the springs was sold by the U.S.
Dvernment to James Rogers for a mere
1.25 an acre.
)e Quincy Strand Dark
DE QUINCY, LA.—The Strand Theatre,
hich was established in 1925 by the Joe
eard family and which has been owned
:id operated by them continuously, has
Patrons Get More Variety
At Hot Springs Central
HOT SPRINGS. ARK.—Now that its
ben closed until further notice. The the-
Ire employs five persons, including Henry
roves, assistant manager, who hais been
1 that capacity for the past 20 years.
remodeling
and cleanup projects are finished,
the Central Theatre
is offering a new pro-
John Newcomer
gram policy, changing
programs on
Wedne.sday and Sunday
of each week.
John Newcomer,
city manager for
Commonwealth Theatres,
operators of
the Malco and Central,
said that future
bookings at the Central
will accent
action, especially
shock, suspense and space screen fare.
There will be some programs beamed to the
young people, such as high-speed racing
combinations and currently popular rock
and twist features. The aim of the new
policy, according to Newcomer, is to provide
the public with an interesting variety
of screen entertainment.
Improvements at the theatre include a
new exterior of peppermint design, dressing
up the lobby and repairing the seats.
E. M. Marks Director
Of New S&E Dep't
CHARLOTTE—Creation of a single department
to coordinate the previously
separately performed functions of advertising,
promotion and publicity for the
Stewart & Everett circuit has been announced
by Charles B. Trexler. president.
Trexler also announced the appointment
of E. M. Marks, who had been general
manager of the circuit's Wilmington theatre
division, to be the first director of the
new department. Marks has been in the
theatre business 20 years, half of which
time he has been on the Stewart & Everett
staff.
JACKSONVILLE
gobby Darin, motion picture and singing
star, is scheduled to headline a "big
ape convention." being sponsored by WAPE
at the local 12,000-seat Municipal Coliseum,
at the same time he is slated to appear
on the downtown Center Theatre's
screen in the first run of "If a Man Answers."
Marty Shearn, manager of the Center,
looks with favor upon WAPE's promotion
of Darin which will include the distribution
of thousands of his autographed
photographs to youthful followers of
WAPE's radio programs which are tailored
to meet the musical demands of the area's
teenagers.
Harry Botwick, Miami, and Bob Harris.
Tampa, both district supervisors for Florida
State Theatres, were here at the FST home
office for conferences with other company
officials before the entire group left for
the TOA national convention in Miami
Beach . Heekin. local FST district
supervisor, and Mrs. Heekin 'Ellen i
'Continued on page SE-3i
'Morgus' Premieres
In New Orleans Area
NEW ORLEANS—"The Whacky World
of Dr. Morgus." film about a French
Quarter inventor of an instant people machine
( ! ) produced by E. T. Calongne and
Jules Seven, local exhibitors, world-premiered
in a lineup of local theatres and
situations throughout this area in Louisiana.
Mississippi and Alabama.
Calongne and Seven operate the neighborhood
Bell and Gallo theatres. The film
features Sid Noel and his Morgus the Magnificent
character which he created and
introduced to New Orleans audiences in
January 1959. The screen play was written
dh-ector
by Noel and Roul Haig, the latter
of the film.
With the exception of one scene shot in
Kiln. Miss., and another in Kenner, La., all
the shooting was done in this city and at
the Christian Brothers School in City Park.
In the cast are Dan Barton, actor from
Hollywood; Jeanne Teslof. who has been on
television and in several films; David
Kleinberger. professional actor, and Bob
Nelson. Marshall Pearce. Chris Owens.
Wayne Mack and Thomas George. The
music is by Corelli Jacobs.
The local papers gave the film heavy
promotion via cover layout in color plus an
inside story by John Foster In the Times
Picayune Dixie roto section, and mention
by all the local columnists, etc.
New Royal Crown Building
For Wilmington Bottlers
WILMINGTON. N.C, — Construction
is
expected to start soon on a building for the
Royal Crown Cola Bottling Co.. following
the awarding of a $78,826 contract to the
local Simon Consti-uction Co. Jay Robertson
jr.. manager of the Royal Crown Cola
plant, said that it is hoped the new 23rd
Street unit will be ready by February.
Pounded by the late W. R. Robertson sr.,
the local plant is affiliated in ownership
and management with bottling plants in
Washington, Kinston, New Bern and Clinton.
In addition to Jay Robertson jr.. other
company officers are W. R. Robertson jr.,
president and treasurer: J. Phil Robertson,
executive vice-president, and James Bagwell,
secretary.
Boca Raton Council Hears
V^ometco Theatre Offer
BOCA RATON. FLA.—A proposal for a
new 1,100-seat Wometco theatre at the
north end of the Fifth Avenue Shopping
Center occupied a recent session of city
officials.
Mayor John Brandt said a request, from
Wometco Enterprises to build a motion picture
theatre in conjunction with a Pennsylvania
Dutch restaurant in the shopping
center, was turned over to the plamiing
board for study and recommendations.
Concrete Beams Form Canopy
ROCK HILL, S.C. — Construction is
moving right along on the New Cinema
Theatre on Oakland avenue. The theatre
will feature a sidewalk canopy roofed with
giant concrete beams.
November 12. 1962
SE-1

. . We
. . Harold
6 ) , followed
. . . The
. . . Mildred
. . WOMPI
. . The
. . John
NEW ORLEANS
•piere were only one or two film offices new MGM division chief, was here from his
1
open Thursday 1 1 on All Saints Day headquarters in Atlanta Carroll,
.
and a local union-declared holiday. As a native of New Orleans, came in from Hollywood
to kick off the United Pund final
result there were few exhibitors in town.
George Wiltse. owner of the St. Bernard report luncheon.
Drive-In. was in from Dallas . . .
Others
noted were Claude Bourgeois, the regular, From Howard Jacob's Remoulade column
in the Times Picayune: "So smitten
Biloxi; Bertha Poster, Violet and Port Sulphur:
Ed Mortimore, local Skyway: Frank was emcee Henry Asher at the Press Club
Pasqua, Gonzales, and Harold Dacy. Gayle, when he went to introduce curvaceous
he mixed his
Raceland, and Prairk DeGraaw, Abbeville.
figure that
movie star Janet
metaphors as
Leigh
that
follows "The
James R. Velde, UA vice-president, and shrank a thousand slips' . . . Miss Leigh
Gene Jacobs, division chief, conducted was convoyed thither by debonair Addie
product conferences with exchange personnel
from Atlanta. Memphis and New Or-
the movie queen to the boundless delight
Addison, who executed a mean twist with
leans, including Gene Goodman, Charles of the aficionados." Miss Leigh was in town
Pabst, Bill Holliday, Maurice Artisues, Bill to promote "The Manchurian Candidate"
Hames and Sock Martin . . . David Powe.
Variety Tent 45 is sponsoring the
former Saen^er assistant here who was premiere of "The Wonderful World of the
"
promoted to Biloxi Saenger manager, attended
the sneak preview of "The Man-
20 at the New Martin Cinerama theatre
Brothers Grimm the evening of December
churian Candidate" at Loew's State. The at 2600 Tulane Ave. .
National, an
coast climate seems to agree w^ell with uptown art showcase, started a three-week
Powe . also met Judson Moses, MGM festival of Ingmar Bergman films.
publicist, before the sneak at the A&G
cafe next door to Loew's. He and Bob Ragsdale.
Loew's assistant, were powwowing over Catholic Daughters of America Mater Dei
Judith Hanmer, MGM staffer, and the
a cup of Java about "Billy Rose's Jumbo, No. 868 Club rated a writeup in the Times
Loew's Christmas week booking.
Picayune. The club is winding up a twomonth
campaign to raise funds for its
charity work. Judith is a team captain,
along with Melanie LeRouge.
Items passed along by Transway: Gulf
States has closed its Pike in Magnolia.
Miss., indefinitely and its 51 Drive-In at
Jackson, Miss., and Sunset at Shreveport
for the winter .
Dacy, former
manager of the Gayle at Raceland. has
taken over the operation from C&B Theatres,
which had it on a lease from P. G.
Prat jr. and P. L. Aucoin jr. of 'Vacherie.
Don Kay and Arch Hall sr., head of Pairway
Pictures, Hollywood, called at Gulf
States buying-booking offices in McComb
in behalf of the premiere of Hall's "Wild
Guitar" at Paternostros' Lyric in Lake
Charles Tuesday < by openings
Bennin,
throughout the territory . . . Herb
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!
"The
I
The
1
Zev
. . About
. . . Myrtice
. . "The
. . Taken
. . "Chuck"
. . The
jieat Cinerama Potential
Foreseen by Herb Kelly
MIAMI — Cinerama has outgrown its
.ravelog swaddling clothes and from now
)n you'll be seeing movies on the vast
;creen that have solid plots and action,"
;ays Herb Kelly of the Miami News.
"George Stevens has decided to shoot
The Greatest Story Ever Told' in Cineama.
'It's a Mad. Mad, Mad World' also
IS being filmed in that process, 'How the
A^est Was Won' is ready for release.
"Success of 'Wonderful World of the
Brothers Grimm,' first Cinerama producion
to have a legitimate story line, has
ipened the eyes of the movie producers.
fs already showing in a few spots around
he country, the public's reaction is gratifyng
and business is brisk. Factors like these
nake the producers sit up and take notice.
Brothers Grimm' will be at the Florida in
-liami around Thanksgiving Day.
'Cinerama movies are long-run producions
and as of now there are two houses
n Greater Miami which can handle them,
he Florida and the Roosevelt. Florida
Hate's Florida was converted to the big
creen process several months ago and has
iad remarkable success showing the
ravelog theme pictures. Right now 'Cinerama
Holiday' is on the screen.
Roosevelt can return to Cinerama
In an hour's notice. Its expensive equipment—three
projection machines are reuired
to show it—still is in the theatre.
Uiother booth is used for standard and
binemaScope movies."
MIAMI
r
SJIrs. Lillian C. Claughton, owner of the
Claughton circuit, is convalescing at
jome following major sm-gery at 'Victoria
hospital . . . Dennis Miller, who had been
.ssistant manager at Claughton's Circle
."Tieatre, Miami Springs, has stepped up to
he top spot following the resignation of
jose Jardinez. Edward Roberts, a Circle
isher, is the new assistant manager.
Miami Joyce Nizzare, who appears in
Carillon Hotel revues and is Playboy mag-
.zine playmate of the month, will make her
econd film with Frank Sinatra. Joyce will
"ay the coveted role of the beatnik dancer
.1 "Come Blow Your Horn." She was a
ecretary in Sinatra's made-in-Miami "A
lole in the Head."
downtown Di.xie Theatre was evacu-
'.ted when fire broke out on the second
loor. The firemen had the blaze out in
pn minutes . 500 persons showed
p for a three-hour class in Civil Defense
t the Wometco Theatre in the 163rd Street
ihopping Center. The course, which iniluded
instruction in personal survival and
tiedical self aid. is one of a series sponjored
regularly by the Dade County public
chool system.
Bufman and his partner, Stan Sei-
'en, have leased the Coconut Grove Playiouse
from George Engle. owner, for the
i962-63 season and will take over December
j5. The partners operate three other legilate
stage houses in Los Angeles, along
rith three motion picture theatres.
Under his contract with Universal, George
rlass will produce "Fish Story."
JACKSONVILLE
1 Continued from page SE-H
vacationed briefly with relatives in Fort
Lauderdale before going to the TOA gather-
The Jacksonville Fair ended its 11 -day
run Saturday night '3i and left a large
percentage of Filmrow personnel in a state
of exhaustion. Members of the Motion Picture
Charity Club, w^hich sponsored the
Cetlin & WiLson midway attractions at the
fair, served as ticket-takers for all the
C&W shows, with strong support from
Women of the Motion Picture Industry and
their Co-WOMPI allies. In addition to theii'
usual business assignments, the Filmrow
folks worked a total of 20 shifts during the
11 days of the fair in order to gain funds
for financing the MPCC's Blind Children's
Foundation and the charitable activities
of WOMPI. Although chilly, inclement
weather cut attendance at the fair, more
than 100.000 persons went through the
turnstiles to make it Jacksonville's biggest
entertainment turnout of the year.
Recent Filmrow visitors included James
V. Frew of Atlanta, Embassy Pictures salesman;
Harold Laii-d of Tampa, Wil-Kin
Theatre Supply salesman, and J. D. Woodard
of Atlanta, Warner Bros, exploiteer
Williams. FST receptionist,
and her husband Carl left here for a vacation
with relatives in Memphis, Tenn.. and
Bear Mountan. Ky. . by death
here the morning of November 1 was Robert
J. Gordon, a prominent leader of the local
Jewish community and a brother-in-law
of Shirley Gordon, WOMPI at Warner Bros.
C. H. "Danny" Deaver went into a fourth
week with "The Chapman Report" at the
Town and Country . . . Off to a big second
week was 'Boccaccio '70" at Sheldon Mandell's
Five Ponits and the same for "The
Manchurian Candidate" at FST's Center
Theatre . Island," the only Japanese
art film to reach a local screen in
several years, had its first-run opening at
the San Marco Art Theatre.
Enizell "Easy" Raulerson, assistant to
Walt Meier, manager of the downtowTi
Florida, took over relief manager duties
at the submban Edgewood with an assist
from Harry J. Moore . Webster,
area service man for the Advance Opcrating
Co., a theatrical vending machine
concern, has been transferred to San Juan,
The highly-publicized "What
P. R. . . .
Ever Happened to Baby Jane?" went on the
screen at the city's leading showplace, the
downtown Florida, after a strong exploitation
campaign by Manager Walt Meier and
a very friendly press reception from Judge
May and Bill Means, newspaper entertainment
editors.
Two first -run screen programs have already
been announced for the Thanksgiving
weekend, consisting of Elvis Presley in
"Girls! Girls! Girls!" at the Florida and
Harold Lloyd's World of Comedy" at the
Edgewood . first-run Imperial
opened with the reissue of two Bob Hope
comedies, "Fancy Pants" and "Here Come
the Girls."
Opens Theatre in Dundee
DUNDEE, ILL.—The New Dundee Main
Street Theatre was reopened recently with
Frank Johnson of the owning family as
manager. The theatre buUding has been
redecorated and rejuvenated from front to
stage and screen.
FILMACK
seticfine
Tufcold Reflectors
ROY SMITH CO.
36S Pork St. Joeksonville
n 2 years for $5 D
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STREET ADDRESS..
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TOWN ZONE STATE-
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pffiii THE NATIONAL FILM WEEKLY 52 issues a year
^I
825 Von Brunt Blvd., Konsos City 24, Mo.
November 12, 1962
SE-3

. . The
. .
The
MEMPHIS
. . .
Ctella Stevens. Memphis movie star, has
accepted the love interest role opposite
Jerry Lewis in his newest Hollywood
laugh parade. "Jerry promised me I would
play an important part in the picture."
Leon
Stella told Memphis friends
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Nashville, Tennessee
Rountree. Holly. Holly Springs, Miss., was
in town.
Alvin Tipton. Tipton theatres at Manila
and Monette; Jack Braunagcl, Jay-D-Bee
Amusement Co.. North Little Rock, and
Orris Collins. Capitol, Paragould, were
among visiting Arkansas exhibitors .
W. F. Ruffin jr.. Ruffin Amusements Co..
Covington, and Louise Mask. Luez. Bolivar,
were in town from Tennessee.
Jack Ryburn, owner. Monticello Drivein.
Monticello. Ark., and A. B. Garrett,
owner. Starlite Drive-In, Union City, have
gone into weekend-only schedules with
their open-air operations.
Drive-in closings for the .season included:
Elias. Osceola, Ark.; luka. luka. Miss.: Joy.
Pontotoc. Miss.: Midway. Camden. Tenn.:
Glenwood. Glenwood. Ark.: Rocket. Magnolia.
Ark.: Autoscope. La Center. Ky.. and
67, Corning, Ark. . Marion Theatre
at Hamilton, Ala., also has been closed.
'Pinocchio's Adventure'
Completed by Prescott
From New England Edition
BOSTON — Norman Prescott,
Bostonbased
producer, has returned from Europe
where he put the finishing editing touches
on his animated film feature, "Pinocchio's
Adventure in Outer Space." The film is a
75-minute, animated, widescreen, Eastman
Color production.
Scoring of the picture and sound effects
will be completed at Titra Sound Studios,
New York. Scoring will take an estimated
three months because of the intricate electric
sounds to be created, he said. Ai'-
rangements and original sound track will be
done entirely with timpani and electronic
music creating an unusual sound effect for
the outer space sequences.
Walter Scharf, who just completed the
Jerry Lewis picture, "It's Only Money,"
will be handling the scoring, the Boston
producer said.
"Pinocchio's Adventure in Outer Space"
was made in Denmark. It will be ready for
summer release in 1963.
Pi-escott said he had completed an-angements
in Europe with Editions DuLombard.
Belgium, for publishing, printing and distribution
of hard-cover, soft-cover and
comic books based on the film for distribution
throughout the world in 18
languages.
In discussing distribution plans, Prescott
said he has not shown it to any of the
majors yet and will await its final completion
before doing so. He said sequences featuring
"Astro," the space whale, will introduce
new concepts in visual and audio
techniques.
Overtures are being made by the producer
for narration of a special prolog on
space by one of the astronauts.
Kcty Thompson in "Panther'
From Western Edition
HOLLYWOOD—Kay Thompson, entertainer
and authoress, has been signed for
a top featured role in "The Pink Panther."
a Blake Edwards production for Mirisch
Co.. rolling in Italy next month for Allied
Artists release.
Run of Mill Business
Marks Memphis Week
MEMPHIS— It was pretty much of an
average week at Memphis first runs. With
two exceptions, one good, one bad, local
houses reported a run of the mill seven
days.
(Average Is 100)
Guild— A Taste of Honey (Confl), 2nd wk 100
Maico— Wonderful to Ee Young (Para) 100
Palace—The Wonderful World of the Brothers
Grimm (MGM Cmeroma), 9tti wk 150
Plaza— Rear Window Paro Pleasure of His
,
Company Para), reu n runs 100
State The Centurion (PIP) 100
Strand-White Slave Ship (AlP) 100
Studic Forever My Love (Para) 65
Warner The Chopmon Report (WB), 3rd wk 100
UofC Olfers Film Course
From Western Edition
HARTFORD — "Myth-Making in the
Movies: The Film as Shock Therapy," has
been added to evening courses in the fall
and winter University of Connecticut offcampus
curriculum.
SOUTHEASTERN
THEATREMEN
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BOXOFFICE November 12, 1962

'
I
"He
Editor Writes Epitaph
For Showman Starz
DALLAS — Amusements editor John
Roseiifield writes in the Morning News:
•'Frank Starz loved show business but
with the understanding eye of somebody
who looked at it from the fly loft, that is,
from backstage with a bird's-eye view. The
-nan who set the tone for much Texas theatrical
advertising over the last 41 years
lied recently after a long and debilitatng
illness. But he had reached 71. and he
nad seen everything.
"He was a St. Louis newspaperman temporarily
at liberty when he went to work
In 1921 on the publicity for the opening of
.That is still the Majestic Theatre and pilot
•louse of the Interstate circuit. He parlayed
;he assignment into the publicity and ad-
.ertising management of one of America's
argest theatrical chains.
"This appeared to meet his life's desires.
3e often said. "I don't want to be the bestjaid
Interstate official, only the oldest.'
This contentment left him the area of his
ob which he tackled daily with a peculiar
•elish. You conuldn't tell whether Frank
jvas working or only having fun.
was not fly-by-night pubUcitor.
tVhile his ads did not overlook the force
pf sex in the theatre, they were never more
(han debatably "in questionable taste.' As
far as we know, after a generation of close
issociation. he never pei-petrated a publicity
loax—goldbrick. maybe, but never a fraud."
Fire at Roaring Springs
Destroys Theatre and PO
ROARING SPRINGS. TEX.—The Spring
rheatre here, leased by Wade Berryman
rom owner M. S. Thacker, and the post-
)ffice building were destroyed by a fire on
I recent Sunday. The blaze originated in
he rear of the theatre and was not brought
jnder control for two hours. Berryman
.'Stimated his damage at $5,000 and said
le had no insurance.
Thacker, who also owned the post office
milding, could give no estimate but re-
)ort€d he had no insurance either. The
5pring was dark at the time of the fire but
lad just completed a matinee. The blaze
vas fanned by a brisk northeasterly wind
;hat hampered firemen from Floydada,
Jpur and Matador. Water from the town's
lO.OOO-gallon tank was exhausted and it
as believed that, if a local compress tank
lad not been available, the entire business
(istrict would have been wiped out. A hotel
kndmark and a barbershop suffered smoke
lamage.
No plans for rebuilding the theatre have
een made.
Steven D' for Film
r;rr .Vestern Edit.Dn
HOLLYAVOOD—Peter Katz and David
iontag have acquired U. S. theatre rights
o "Steven D," a play compiled from James
oyce's autiobiographical novel.
Collection of Old Movies Shows
Bronco Billy as First Gun-Toter
EL PASO—The lights go down. The kid
at the piano bangs out a ragtime tune. On
a screen appear the silent, jerky, sometimes
fuzzy but always dramatic scenes
from "The Great Train Robbery." Or
maybe it will be an early picture starring
William S. Hart, Rudolph Valentino, Laurel
and Hardy, or some other film that thrilled
El Paso oldtimers in bygone days.
Whatever is shown, the film will be from
the collection of Gary Camie, a member of
Hacienda Players here. The old movies are
run each Friday and Saturday starting at
8:15 p.m. at the Hacienda Playhouse as
part of the Players' indoor show. He has
been collecting silents since he was 15.
NAXrVT OF NEW YORK
A native New Yorker, Carnie put on puppet
shows for children in his block when he
was a youngster. He was an amateur
magician, and he also became interested in
acting, as well as in writing and in art.
Moving to California, he got a job indexing
books on silent pictui-es for the Academy of
Motion Picture Arts and Sciences, and this
started Carnie's hobby of collecting. After
a year of playing heavy roles at the Pasadena
Playhouse, he returned to New York
to paint, then went into the Army. He
wound up at Ft. Bliss, Texas, where he was
later discharged.
"I first became interested in silent movies
when, at 12, I saw Charlie Chaplin in
'Tillie's Pimctured Romance,' " Carnie said.
"That w^as in a nickelodeon theatre in
California where I later worked. I started
collecting 8mm films from people who had
purchased them years ago when Eastman
Kodak sold home movies.
35 'SILENTS' IN COLLECTION
He now has 35 of the old silent movies.
"
"The Great Train Robbery was made by
Thomas A. Edison in 1903.
William S. Hart was not the first cowboy
star, that honor belongs to G. M. Anderson
of the "Ti-ain Robbery," w-ho later became
known as Bronco Billy. However, Billy was
a homespun hero who carried guns but did
not shoot them. Hart, who toted only one
six-gun, was the first real he-man, whiskydrinking
cowboy star, Caniie said. He
reigned for 20 thi-ill-packed years.
Carnie's collection includes the original
"Tarzan of the Apes," staiTing Elmo Lincoln;
"Eyes of Youth," with Rudolph Valentino,
Clara Kimball Young, Edmund
Lowe, Jack Newhall and Milton Sills—the
film that earned Valentino his first big role
in "The Four Horsemen of the Apocalypse":
Harry Houdini, in "Man From Beyond";
"Paper Hangers," an original film starring
Oliver Hardj' before he met his future partner,
Stanley Laurel; "The Lost World," the
first prehistoric science -fiction production,
featuring Wallace Beery. Bessie Love and
Lewis Stone, and the first gangster picture,
"The Gangster and the Girl," with Charles
Ray and Alma Reubens.
Besides presenting the old films with
comment, and doing pantomime, Carnie.
along with Howell Eurich and Bob Clark,
sing "East Side, West Side" while the
screen is being set up for the evening's performance.
The kid at the piano, who gives
out with such classics as "St. James Infirmary"
and "Blues My Naughty Sweetie
Gives to Me," is Jack Graf, one of the show
owners.
"The old silent films pro\'ide great interest
and amusement now, as has been
proven on television," Camie said. "Technical
advances have been made, but some of
the old stories are more believable than
those you see now. I get a thrill out of
showing these old silents!"
OKLAHOMA CITY
priends of Tom McKean will be sorry to
learn that Paramount has turned the
old war horse out to pasture. His retirement
took place October 28; one week
later McKean was at Lake Texoma trying
to catch up on his fishing, which he has
neglected in the last few^ years, -n'ith longtime
friend Harry Lawrence, who operates
the Ritz Theatre in nearby Madill.
Some time after Tom came to Oklahoma
City in 1937, he was promoted to shorts
subjects and newsreel manager out of the
district office in Dallas, then headed by
Hugh Owen. George, one of the twin Mc-
Kean sons, lives in Houston and the elder
McKeans may move there.
A native Oklahoman, Howard Nicholson,
has been named manager for Paramount
in Pittsbui-gh. Howard started in
the poster department here and worked
up to booker and salesman, before being
transfen-ed to Dallas as salesman in the
San Antonio area. A few years later he was
brought into the Dallas office as sales
manager, and after a few^ years in that position
was transferred to Memphis as
branch manager, which position he held for
several years before going to Pittsburgh.
Jim Hudgens, former booker and office
manager here for Columbia Pictures, has
retired from the motion picture business.
When Columbia opened an office in Houston,
Hudgens was transferred to that exchange,
as booker and office manager and
stayed there untU the office was closed,
then went to Atlanta in the same capacity,
where he remained until his retii-ement
onnac^
BOONTON, N. J.
Large Core
Greater Crater Area
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in Oklahoma—OKLAHOMA THEATRE SUPPLY CO., Oklahoma City—
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in Texas—MODERN SALES & SERVICE, INC., 2200 Young St., Dallas
-Riverside 7-3191
TEXAS PROJECTOR CARBON, Dollos— Riverside 1-3807
1
November 12. 1962 SW-1

OKLAHOMA CITY
I
Continued from preceding page)
a few months ago. He has bought a home
in Guthrie and plans to live there. His
son Charles, better known as "Funny."
was with Paramount as a booker for a few
years and then changed over to Warner
Bros, as office manager, a job he held
several years before resigning and moving
to Los Angeles to enter the real estate
business. This didn't hold him, and he
joined Warner Bros, at San Piancisco, and
now is WB manager in Salt Lake City.
We learn that another Oklahoman, Edward
Chumley, who started as a shipper
for Paramount here in 1930. is out of the
business after a career that took him to
Charlotte, then manager at Jacksonville,
Fla., promotion to New York as "Ten
Commandments" sales manager, and finally
a stint as manager in Philadelphia
His future plans are not known here.
C. F. Motley, treasurer of the United
Theatre Owners of Oklahoma, reports UTO
members have ordered about 112,000 copies
of the special roto section called Holiday
Movie Preview which the Denver Post is
publishing at midmonth. UTO is sharing
the cost with members, putting up $5 on
the $10.68 per thousand price. The deadline
for Oklahoma orders was October 28.
Exhibitors noted on Filmrow recently:
L. A. White, Tech, Weatherford; H. D. Cox,
FILMACK
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I
Ground-breaking
i
tamed Mistress" and "Teenage Bride." He
spent about $75 on advertising and did the
best business in weeks. Sunday through
Tuesday. He opened in a rainstorm to
practically a full house, so he says advertising
certaiirly pays off on the right picture.
Ray's son went to Norman with the
Poteau Junior High School band to attend
Band Day there and watch the Sooners
defeat Kansas State 47 to 0.
Basil Benard, who operates the Crown
Theatre in Lincoln, Ark., was constructing a
scary skeleton for his October 31 Halloween
show which featured "Tales of Horror." He
said he had some more horror pictures
booked and would get to use his homemade
skeleton several times. He and his wife have
been running the Crown several months on
two changes, one picture Sunday through
Tuesday and a double feature Wednesday-
Saturday.
ceremonies were held
near Eufaula and Checotah Sunday (October
28) for two resort lodges to be built
on the new Lake Eufaula. Besides political
leaders of the state, etc., who attended the
3vent, two exhibitors were interested participants:
M. J. Dowling, who has the
Palace in Eufaula and is president of the
Chamber of Commerce there, and R. G.
,'Dick" Crumpler of the Gentry Theatre
a,nd 69 Drive-In, also city manager at
Checotah. Crumpler has been active for
years in behalf of the Lake Eufaula dam
project. The Canadian River dam has
Drought great prosperity to the two towns.
::;onstruction is expected to be finished in
1963 and the huge reservoir should start
"illing with water in 1964.
Gage Children Too Unruly
GAGE, OKLA.—Unruly behavior by
youngsters, which kept other patrons from
seeing and hearing the screen fare, has led
the Cresswells, owners and operators of the
jage Theatre, to close the property indefnitely.
Elmer Millers Managing Hydro
HYDRO, OKLA.—Mr. and Mrs. Elmer
Miller are the new managers of the Hydro
Theatre. A feature of their new policy is
jbserving Friday as "Family Nite" when
;he entire family, regardless of how many
nembers it has. is admitted for $1. Among
.-ecent attractions for the family night
•^rade was Walt Disney's "Big Red."
A M A R I
L LO
Dick Carter to Open Oiiice
rom Western Edition
HOLLYWOOD—After six years as viceoresident
of the public relations firm of
I^leary-Straus-Irwin & Goodman, Dick
I^arter has resigned to open his own public
elations office.
The Mirisch Company announces the
recent purchase of the film rights to "The
3and Pebbles" for UA release.
ENDLESS
URNS THC tNTIRI
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*»"• Cwfcwi C—t ^^
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. . Then
. . Then
. . . Bernard
. . . Hazel
. . Paul
DALLAS
The week was a busy and colorful one In
the film business. First, several MGM
executives were in town in behalf of
"Mutiny on the Bounty." including Elinei-y
Austin. Andy Sullivan. Morris Lefko and
Morgan Hudgins. Local publicist Phil Brockstein
took charge of arrangements. Prominent
in the conferences were Interstate
toppers . Joe Pasternak went the
rounds for "Billy Rose's Jumbo." with
Brockstein again as guide. Pasternak visited
the children's home at 110 Oregon in a
chartered bus with Sis, a baby elephant
borrowed from Six Flags Over Texas, and
two clowns. The producer was feted at
the Adolphus, and at the Hollywood Central,
and was in Fort Worth to meet exhibitors
and press folk. Pasternak commented
he wouldn't know how to make a movie
about misery and unhappiness.
James Velde, the UA sales chief, was at
the local office two days. In for conferences
were Ti-ans-Texas officials: the topic was
the opening of "Phaedra" at the Fine Arts
here . came Steve McQueen and
Shirley Anne Field, stars of "The War
Lover," and producer Arthur Hornblow. On
their schedule were cocktails and luncheons
to meet the press, radio and TV folk, and
UIRE'EMand
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SiPJ Timely Event Shows
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PROJECTOR
CARBONS
personal appearances at the premiere of
the film at the Majestic Theatre.
The Paramount Pep Club enjoyed a
spaghetti and meat ball dinner, followed by
games and dancing. James Steele, who resigned
to enter another business, and his
bride Bernice were pre.sented a wedding gift
Bragger, Paramount manager,
attended a regional conference in Chicago
Martin, Paramount clerk, was on
the job with a tightly bound knee. She
hopes to avoid surgery for the cartilage
fracture.
Rosemary White and Mable Guinan of
the WOMPI convention committee inspected
facilities at the Adolphus Hotel,
with Stoi-my Meadows of the hotel staff
doing the honors. A registration of 500 or
more is expected at the 1963 gathering.
Bertha Bremian of the U-I staff has
had to return to the hospital in Arlington
for additional surgery. She forwards her
thanks to many friends who have sent their
get-well wishes.
Jake Elder was back at Modern Sales &
Service after a trip to Kentucky to attend
the funeral of his brother Ernest . . . Sympathy
to Blondie Hubbard and Gidney Talley
of Pleasanton on the death of their
mother-sister . Rice and Buck
Weaver of Oklahoma City Paramount were
in on a regular trip . . . Marvel Lee Sullivan
of the Paramount staff reports her new
home may be ready by Christmas.
EL
PASO
. . . William M.
Cympathy to Ray Larkin, assistant at the
Plaza Theatre, in the death of his
mother Mrs. John Larkin at her home in
Waukon, Iowa . . . George Sorenson, administrative
assistant to Interstate-Texas
Consolidated Theatres' general manager
William E. Mitchell, was in a few days from
his Dallas headquarters
Burke, owner of the Fiesta Drive-In on the
Mesa highway, spent a week in Dallas.
Theatre passes, good anytime, are among
the prizes in the Herald-Post "Shiver"
contest. They are a gift of John Paxton,
city manager for Interstate Theatres, an
annual booster of the popular event. The
PAY CASH AND SAVE
SEND YOUR ORDER TO
LOU WALTERS
SALES and SERVICE CO.
4207 Longview Ave., Dallas 27, Texas
Phones—Off. EV 8-1500 Res. DAvis 1-0341
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passes, ten for each theatre, are good for
the Plaza, State, Pershing and Palace.
Thousands of El Pasoans join the contest
by guessing when the city will have freezing
temperatures of 32 degrees for the first
time this .season . . . The grand opera film
festival which started at the Plaza Theatre
November 1 came in for high praises in the
El Paso Herald-Post. The Showcase columnnist
had this to say: "The Plaza Theatre is
to be thanked for bringing us an oasis in
the desert. From noon on. El Paso's music
lovers, some holding babies, others clutching
their luncheons in paper sacks, not all
very-well di'essed— if you will forgive me
and not concerned with social appearance,
converged in large numbers to hear Puccini's
'Madame Butterfly' and Verdi's
'Aida.' Nothing has heartened me so much
since war days in London, when we would
stand in the rain, or miss lunch to hear
Myra Hess or Solomon."
Ft. Bliss officials are wondering if war
jitters are affecting the French! A French
motion picture crew has been at the post
for some time taking pictures of El Paso
and Ft. Bliss for theatre and television
presentation in France. Recently they got
their pay checks from home. They were
addressed to each individual at "Ft. Blitz!"
. . . Harry Gaines, director of group sales
for Cinerama's "The Wonderful World of
the Brothers Grimm," opening on November
14 at the Capri Theatre, was guest of
the Paisano Lions Club recently where he
presented a program of filmstrips with
sound from the color spectacular.
Lou Walters Is Appointed
Diamond Carbon Dealer
DALLAS—Lou Walters Sales and Service
Co., 4207 Lawnview Ave., has been appointed
Diamond Carbon dealer for the
state of Texas. The firm, founded by Walters
after years of specializing in projection
service, recently expanded to include
the sale of theatre equipment.
"Many theatre equipment manufacturers
have agreed to sell their products
through this new outlet," Walters said.
Isley Offices Moved
DALLAS—Phil Isley, owner and operator
of the Isley circuit, has leased, with an op-i
tion to purchase, the building at 408 South
Harwood St.. and is moving his home office
from 2031 Jackson to the new location,
which is adjacent to the Rowley Film Center.
Charles O. Wise is general manager:
of the Isley theatres.
'Steven D' for Film
From Western Edition
HOLLYWOOD—Peter Katz and David
Sontag have acquired U.S. theatre rights to
"Steven D," a play compiled from James
Joyce's autobiographical novel, which was
an award winner at a recent Dublin Theatre
Festival.
C. B. Griffith Back
From Western Edition
HOLLYWOOD—After two years of film
authorship and production in Israel, writer
Charles B. Griffith is rejoining the Roger
Corman organization. Griffith has written
a dozen screenplays for Corman in the past
few years.
SW-4 BOXOFFICE November 12, 1962

I
: 2nd
•
2nd
! few
!
I
"Gay
I
Bob
. . John
4th
. . . Happy
. . Remember
. . Jack
. . Iowa
. . Ludy
Varsity-Capri
. . Charles
. . Lionel
Mill City Is Strong
Despite Cold Wave
MINNEAPOLIS—Although cold weather
'ut down business to some extent, grosses
iere continued to run well above average
most theatres. "The Longest Day," now
II
h its third week at the Mann, agTain led
;he pack at 250 per cent, a drop of 50 per
jent from last week. "Only Two Can Play,"
[a a second week at the St. Louis Park, did
;75 per cent, while "Gigot," in a first week
't the World reported 150 per cent. Only
!wo theatres of 11 did below average busi-
I
ness.
(Average Is 100)
Icodemy Boccoecio '70 (Embassy), 4th wk 100
,ampus Antigone (Ellis) 90
lentury—Oklohomo! (20th-Fox), revival 80
ooper—The Wonderful World of the Brothers
Grimm (MGM-Cincramo),
ophcr—The Scorface Mob
wk
(Dcsilu)
1 80
100
ync Requiem for o Heavyweight 100
(Col), 2nd wk.
Sann—The Longest Doy (20th-Fox), 3rd wk 250
;a;e—The Monchurion Condidote (UA) 120
'
Louis Pork Only Two Con Ploy (Kingsley),
wk 175
i.iburban V/orld Corry On, Teacher (Governor),
wk 100
Vorld— Gigot (20th-Fox) 1 50
iJisney Double Bill Is
)inaha Crowd Catcher
OMAHA—Far and away the best
atcher among Omaha first
crowd
runs last week
[•as the State Theatre, which introduced
'Lady and the Tramp" and "Almost Anels,"
ringing up 320 per cent. "The Chap-
"lan Report" had a fairly strong third week
t the Orpheum and "Windjammer" again
eat average in its ninth week at the
;ooper.
. .
dmirol—White Slave Ship (AlP) 120
ooper—Windjommer (Cinerama), 9th wk 125
undee— Dentist in the Choir (SR) 90
maha— No Mon Is an Island (U-l) 110
90
rpheum The Chopmon Report (WB), 3rd wk.
Almost
l-ate Lady and the Tramp (BV), reissue;
Angels (BV) 320
VIINNEAPOLIS
''he season's first cold wave, acoompanied
by strong winds and chilling rains,
ampened considerably Mill City theatre
usiness over the weekend. Winter seems to
e comhig in strong and with it all sorts of
ala holiday film fare for Twin City moviepers
. McCashlin, manager of the
Sargo Theatre. Fargo, N.D., was in town for
days of his vacation last week.
Purr-ee," booked in at the Lyric,
jlinneapolis, and the Riviera, St. Paul, both
Jinnesota Amusement units, is getting
oyal promotional treatment with a Friskie
>t Food tieup in all major Twin City
upermarkets being used to full advantage,
!ccording to Bob Thill, manager of the
yrlc. Both the Lyric and Riviera will show
e film as their Thanksgiving feature.
Harry Hollander, Columbia exploiteer
i-om New York, and Louie Orlove, exloiteer
for Pox, in from Milwaukee, both
pent time in Minneapolis on business this
]ast week . . . Lyle Leek, owner of the Pix
i'heatre in Whitehall, Wis., announced
lans for the construction of a drive-in
aeatre there.
Thill, Lyric Theatre manager, reorts
that "Requiem for a Heavyweight,"
ow in its second week there, was certainly
n "actors' picture." On one afternoon
(Continued on page NC-2)
DES MOINES
rohn J. Gaskel, 68, business agent and past
president of the projectionists Local
286, died of a heart attack at his home.
He was a projectionist at the Paramount
Theatre. He is survived by his wife, two
sons, a sister, six grandchildren and two
great-grandchildren .
United Theatres
recently purchased the buildings
which house the circuit's Humota Theatre
at Humbolt and the State at Washington.
Iowa United had rented the buildings for
a number of years prior to the purchase.
Plans call for exterior remodeling at both
places .
the glittering Wurlitzer
that rose like a giant out of the pit
after the main feature had ended? On a
less pretentious scale, organ music has returned
to two Iowa motion picture theatres
in connection with the MGM operetta
series. Ray Langfitt, manager of the Algona
Theatre, and Jim Greene of the Grand
at Estherville, brought in electric organs
for the series and a keyboard concert precedes
their operetta showings.
Central Stater Larry Day finally made it
around the four sides of his home with a
paint bucket. Larry started the outside
paint job last May and blames the delay
on a "lazy brush" .
Bosten is reopening
the Strand at West Liberty for
six weeks preceding Christmas, in a move
to cooperate with the community's merchants
.
Renfro of Theatre Booking
Service at Omaha was in . . . Ditto Burton
Hood, who has the Lux Theatre at Massena.
The Lux will close early in December
birthday il2) to Joyce Brain of
Paramount. The occasion will be marked
by parades, speeches and the closing of
many public offices! The coincidence, of
course, that Veterans Day (11 1
falls on
Sunday.
Dick Davis, owner of the Pioneer Drive-
In at Des Moines, packed up the family and
went to Miami and the TOA convention.
Following the TOA confab, Dick, his wife,
Alice
two sons and his mother planned a threeweek
tour of the sunny south . . . Karen
Bitting has joined the Columbia office as
Margaret Shields and Gill
general clerk . . .
Ries returned to their desks at Central
States after autumn vacations
Patton. Frank Rubel's
.
secretary
. .
at CST,
vacationed in Colorado.
Jon Townsend Fridley, formerly Baby
Boy Friedley, celebrated his one-month
birthday and expressed appreciation that
i
his parents, Mr. and Mrs. (
Fridley finally had decided on his upfront
name . . . Topping a whopping array
of prizes slated to be given away at the
Variety Christmas party is a chance to live
it up for three nights and two days at the
Desert Inn, Las Vegas. The prize takes
care of the entire hotel expense, including
meals. The Variety party will be December
10 at Jewish Community Center.
Betty Hemstock, local WOMPI president,
reports that the sale of Christmas candy
and nuts is underway. In addition to 371
pounds of pecans, walnuts and the like,
there are salted nuts and mouth-watering
sweets. These make appropriate gifts
as well as good munching at your own
home, and the money will be put to good use
by the WOMPIs. Members of the group
also have begun their annual project of
dressing dolls for the Salvation Army
Christmas distribution Wasson,
.
manager of the Iowa Theatre at Sheldon,
was to enter Veterans Hospital in Sioux
Palls, S. D., during the week . . .
Exhibitors
who attended the 20th-Fox advertising
seminar here on the "Last Days of Sodom
and Gomorrah" were informed about a
wide and penetrating campaign planned
for the film.
Tony Abramovich, city manager for Tri-
States Theatres, hosted a screening of
"Gigot" for priests and nuns on Saturday
(3 1 at the Ingersoll. The film opens there
on the 9th Caligiuri, Paramount
manager, attended a regional man-
.
agers meeting on November 5, 6 in Chicago.
New Omaha Cinerama
Theatre Bow Dec. 21
OMAHA — The Indian Hills
Cinerama
Theatre is scheduled to open December 21,
according to an announcement by the
Cooper Foundation Theatres with headquarters
in Lincoln.
The grand opening will be a benefit performance
in connection with the West
Omaha Sertoma Club, Cooper officials
said.
The first offering in the theatre built
specifically for Cinerama productions along
the lines of the foundation's Cooper Theatre
in Denver will be "The Wonderful
World of the Brothers Grimm."
The Omaha Cooper Theatre, which has
been showing Cinerama productions exclusively
for several years, will shut down
tomporarily November 29. It will be
closed until the latter part of January,
then open with "Mutiny on the Bounty."
Presently showing at the Cooper is
"Windjammer."
MILWAUKEE
The results of the Children's Film Festival
held last April at Madison, in connection
with such questions as "Can children
appreciate and understand good quality
films?" and a host of other questions, have
been released and made public. The festival
took two years to whip the affair into
shape and drew 5,000 kids. Tickets were a
quarter each, with each school in Madison
allotted a specific tumber. Thousands were
unable to secure tickets, so great was the
demand. Read all about it in Boxoffice.
William Self, a former Milwaukeean who
has been an executive producer in the television
division of 20th Century-Fox, has
been placed in charge of all the company's
television activities by Darryl F- Zanuck, its
new president. Self succeeds Peter G. Levathes
whose connection with the studio has
been terminated, according to a Pox spokesman.
Self, now in New York, will return to
Hollywood to make nine new pilot films. He
went to Hollywood as an actor in 1944 and
eight years later became a producer in
charge of the Schlitz Playhouse television
(Continued on page NC-3i
.OXOFFICE November 12, 1962 NC-1

. . John
. .
Some
. . The
. .
'
Child Guidance Center Is Favorite
Community Service of Myron Blank
DES MOINES—Myron N. Blank, president
of Central States Theatre Corp. of
Iowa and Nebraska,
who has his headquarters
here, is a
recognized leader in
t h e field of community
service. Blank
makes it clear that he
docs not feel service
to his community is
a yardstick to measure
personal gain.
"If there is a job
that needs to be done,
Myron Blank there must be someone
willing to do it.
Anyone who has ability to serve should
do so," Blank declares. He adds that perhaps
showmen .should be in a position to do
more than others. "Showmen like people;
if they didn't, they wouldn't be in the profession."
According to Blank, Central States encourages
its managers to assume community
responsibility.
His activities include: cochairman of the
recent Des Moines United Campaign Drive,
which raised the largest amount ever realized
for the UC in the Iowa capital: member of
the board of Iowa Methodist Hospital: member
of the citizens advisory committee working
in conjunction with the Des Moines
school board; past president of the Greater
SeifD Mi
52 timed-right "complete
service" isssues each year
n 1 year at $3
n 2 years at $5 3 years at $7
D Check enclosed D Please bill me
THEATRE
STREET
TOWN
STATE
NAME
POSITION
ZONE
THE NATIONAL
Qjum
FILM WEEKLY
825 Van Brunt Blvd., Kansas City 24, Mo.
Des Moines committee, director of the
Chamber of Commerce: 'VTVICA board member:
one of the Committee of 100, a group
especially interested in the growth of downtown
Des Moines: a participant in the program
of the National Conference of Christians
and Jews: past member of the Salvation
Army board and present board member
of the Child Guidance Center.
Blank is particularly interested in work
done at the Guidance Center, which is unusual
in this country for its day-treatment
operation. Disturbed children are treated
there and returned to their home each
afternoon, unlike the more customary
method of taking the child completely out
of his home environment over a long period
and then going through a readjustment
upon his return to the family.
The Des Moines Child Guidance Center
operates in cooperation with the Amia
Blank Memorial, a pattern for care and
treatment centers in other cities. The
Anna Blank Memorial of the Des Moines
Child Guidance Center was the gift to the
city of Myron Blank's father, theatreman
A. H. Blank, as a memorial to the late Mrs.
Blank.
Myron Blank is a public -spirited citizen.
So is his wife. Among Jacqueline Blank's
many activities are her services to the State
Arthritis and Rheumatism group, the Des
Moines Convalescent Home, plus numerous
hospital and other civic organizations in
which she participates.
MINNEAPOLIS
(Continued from preceding page)
alone. Bob reports, such stars as Gordon
and Sheila MacRae, Sam Levenson, Jack E.
Leonard, and most of the cast of the touring
Broadway roadshow, "Carnival," were
in to view the Columbia release. All were
appearing in Minneapolis at the time.
The Gopher Theatre ran "Tower of London"
and "The Vampire and the Ballerina"
as a special midnight Halloween horror
double feature aimed primarily at the
teenage and young adult trade. Boxoffice
results were good and the new theatre manager's
name is, appropriately, Ti-emble.
The marquee of the Mann Theatre, now
playing "The Longest Day," looks like the
front of the United Nations Building in
New York. Mann is flying flags of all nations
in connection with his D-Day invasion
pictme . Olson, formerly assistant
manager of the Maco houses, and.
more recently, of the Lyric, reports that all
is well in Las Vegas, where he has secured
a job in The Horse Shoe.
Objections of neighboring householders resulted
in the refusal by municipal officials
of a pei-mit to turn the Rose Drive-In at
Roseville, north of St. Paul, into a twin operation.
The Rose is one of five skytops
operated in the Mill City area by Minnesota
Entertainment Enterprises of
.
the feminine hearts at 20th Century-Pox
are still aflutter after Richard Beymer's
"The Longest Day" visit a couple of weeks
ago. The gals all had their picture snapped
with Beymer . West Twins Theatre,
St. Paul, has been reopened by Sol Malisow,
formerly as.sociated with Pox films.
VVedgely Todd, Minneapolis' well-known
Number One Movie Pan, had an interesting
observation on "Requiem for a Heavyweight,"
doing so well at the Lyric. Todd
called it "remarkably close to 'The B ue
Angel,' with Jackie Gleason playing the
Marlene Dietrich role." "The ending is almost
a direct steal from 'The Blue Angel,"
Wedgely claims and he ought to know—he
has seen every change of feature in town
for the past 40 years.
The Century Theatre will "inaugurate la)
Hollywood Preview Engagement" by showing
'"What Ever Happened to Baby Jane?"
well "ahead of its normal release date." The
picture starts this week at the Centui? .
Bob Thill has a big, fluffy, stuffed toy cat
in his Lyric boxoffice window as part of the
"Gay Purr-ee" promotion, while Regal
Johnson has a bigger-than-life, colored
cutout of Jackie Gleason on his World
Theatre marquee for "Gigot."
Meyer Ackerman Plans
New Theatre in Bronx
From Eostern Edition
NEW YORK—Meyer Ackerman, who is
partner with Robert Purman in P&A Theatres,
operating theatres in New York, New
Jersey and Ohio, plans to construct a new,
intimate theatre in the Bronx, the Riverdale
Cinema, as a solo venture.
The 600-seat house, which will be the
first to be built in the Bronx in more than
a decade, will also be the first ever to be
built in a shopping center in that borough.
It will also have parking facilities for more
than 300 cars in the shopping center's complex.
The opening is planned for the early
spring of 1963.
William Eli Kohn, who most recently did
the Carnegie Hall Cinema in Manhattan
and the Merrick Theatre, Long Island, is
the architect and the most modern equipment
will be installed.
Purman and Ackerman's theatres include,
in addition to the Carnegie Hall
Cinema, the Scarsdale Plaza, Riviera
Cinema in Syracuse, Palace in Cleveland,
Devon in the Bronx, Art in Irvington, N. J.,
and the Lincoln Art Theatre, now being
built on West 57th Street in Manhattan.
Bobby Payne in 'Nutty Professor'
From Western Edition
HOLL'YWOOD—Actor Bobby Payne, onetime
Cleveland Indians outfielder, and a
student at La Salle College, Philadelphia,
was set to play a college student in Jerry
Lewis' "The Nutty Professor," starring and
directed by Lewis and produced by Ernest D.
Glucksman, for Paramount release.
FILMACK
NC-2
BOXOFHCE November 12, 1962

I
The
j
Mrs.
•
Hildegarde,
,
Dean
; out
. . . Gary
. . Heinie
. . Erma
. . "The
Barney Balaban Receives
1962 Federation Award
->om Eastern Edition
NEW YORK—Barney Balaban, president
of Paramount Pictures, received the
1962 Clarence K. Whitehill Award of the
Federation of Jewish Philanthropies of New-
York presented by Lawrence Marx jr., a
veteran leader in Federation activjties, at
a dinner at the Jewish Community Center
Df White Plains.
The award was conferred on Balaban to
inau urate the annual fund-raising campaicn
of the Scarsdale division of the Fed-
?ration. Marx praised Balaban for his services
on the War Production Board, his adi-ocacy
of an enlightened immigration polxy
in the post-war years and his generous
support of cultural and educational insti-
:utions. Following the presentation, the
225 civic, cultural and business leaders
leard an account of the current needs of
federation.
MILWAUKEE
'Continued from page NC-li
;eries. He later became an executive proiucer,
and then Hollywood director of programs
for CBS.
Palace Theatre, used exclusively the
last few years for Cinerama pictm-es, will
show the 20th Century-Fox spectacular.
fThe Longest Day."
Loretta Young, in real life married to
Thomas H. A. Lewis, hates to be called
joretta, according to 18-year-old Beverly
Vashburn, who plays one of Miss Young's
•hildren on the new CBS-TV series. "We
til call her Mrs. Lewis," she said, "and
very one loves her." Beverly visited Milwaukee
recently on a promotional tour.
Charlton Heston, nee Lydia Clarke.
lOrmerly of Two Rivers, about 99 miles
rom Milwaukee, who agreed to be here for
I luncheon in her honor hosted by MoitIs
Ueinman. press agent for "El Cid," which
ipened at the Strand, stayed to see the picure.
She said it was the seventh time she
lad seen "El Cid."
the chanteuse from Milwaukee,
las been signed for performances for the
lartford. Conn., experiment in pay TV. It
ill cost each subscriber SI. 50 to be part of
ler living room audience, according to word
eceived on the matter.
Fitzgerald, president of Capitol Servties.
has been named director of Wisconsin
.'apitol Corp., a small business investment
ompany. Like a chip off the old block,
)ean is active in Variety Club activities In
.ddition to all his other affiliations.
Celeste Holm, star of stage and screen,
ere for a role in "Invitation to a March"
|t the New Swan Theatre, was called off
tage during a rehearsal for a call from the
JTnited Nations, asking her to prepare a
|hort film strip on the postage stamp comlemorating
the late Secretai-y-General
lag Hammarskjold. She will film the
resentation here later this week. Miss
lolm has been associated with UN work as
n unpaid volunteer for more than ten
ears and acts as an informal ambassador
>r the international organization when she
of New York with a play, or on locaon
for a motion picture.
OMAHA
CZ»y Griffin will open his Ritz Theatre in
Plattsmouth the latter part of this
month. A year ago last June, Griffin's Cass
Theatre was destroyed by fire. Griffin also
owned the Ritz, which had been closed for
many years, and some time ago he started
remodeling and redecorating. The Cass,
before becoming a motion picture house,
was one of the early show centers of the
eastern part of the state and was host to
the famous stock and musical companies
touring the country.
Irv Dubinsky of the Dubinsky Bros, circuit
at Lincoln said he realizes we live in
a fast age but sometimes it almost takes
his breath away. He made a jet trip on
business to New York and was there and
back in a day.
Adrian Mueting of Pocahontas, Iowa, is
completely remodeling his drive-in. including
a new and much larger concessions
booth . Saggau, veteran Denison.
Iowa exhibitor, went to Park Rapids. Minn.,
on a hunting trip . . . Charles Legg of the
Chief Drive-In at Estherville has been under
the weather ... At Odebolt. Iowa, Will
Horstman, who has the Princess Theatre,
reported he is feeling much better after
an illness.
. . . Shirley
The Wonderland Theatre at PauUina.
Iowa, was reopened recently. The community
sold stock and took over the operation
. . . A. E. Thacker jr., South Sioux
City exhibitor, reported that thugs broke
into his Harmony Bowling Alley and blew
open the safe. Extent of the loss has not
been determined . DeLand. United
Artists booker, attended open house at
the new Good Samaritan Home at Osceola
on a visit to see her parents
Pitts of the United Artists staff visited
relatives in Dallas on her vacation.
Esther Green Humphrey, owner and general
manager of FEPCO Theatre Advertising,
said letters from customers in Alaska
made her realize how the world is shrinking.
They wrote to comment how they
didn't think it was possible to get as fine
service as they do up there. Mrs. Green and
her husband Harry left for the TOA convention
in Miami . Manchurian
Candidate" drew heavy praise at a screening
here. It opened at the Admiral, Chief
and Sky-View ... Ed Cohen. Columbia
salesman, and Harry Hollander. Columbia
publicity man, were hosts to press and radio
representatives when a B-17 flew in
here for flights over town in connection
with "The War Lover."
Richard Johnson, Red Oak. Iowa, exhibitor,
reported his mother returned here
from California to enter a Council Bluffs
hospital for an operation . . . Bill Doebel.
20th-Fox booker, said his party of four
hunting near Friend had pretty fair luck
on the pheasant bag but they had to work
for their shots because of the thick cover
Miller. Fox shipper, pinned back
the ears of Doebel and Pox manager Larson
with a 606 series when their team
bowled in the 40 Bowl Business Men's
League. Bill and Frank were singularly silent
about their scores.
Don Shane. Variety Tent 16 chief barker
and Tri-States Theatres city manager, has
called the annual election meeting for Monday
12 J
at the 40 Bowl . . . Bill Wink, Allied
Artists 1
office manager, who drove to
Neligh to attend the funeral services for
veteran exhibitor and Neligh civic leader
Walter Bradley, said he met a number of
longtime members of the industry and old
friends of the Bradley's there. Coming
home. Bill and his wife passed many outof-state
cars bearing pheasant, quail and
grouse hunters.
Ernie Van Wey, exhibitor at Gothenburg,
had a busy program last week. As
grand master of the Grand Masonic Lodge
of Nebraska, he conducted cornerstonelaying
ceremonies for the $650,000 Memorial
Hospital at Am'ora. He also officiated in
similar ceremonies for the $700,000 library
under construction at the Nebraska State
Teachers College at Kearney.
Exhibitors on the Row included Nebraskans
Howard Burrus, Crete; Mrs. Dean
Richardson. Pawnee City: Phil Lannon,
West Point; Sid Metcalf. Nebraska City;
Clarence Frasier, Havelock, and lowans
Cecil and Dave Waller, Ida Grove and Red
Oak; S. J. Backer. Harlan, and Mr. and
Mrs. Richard Johnson, Red Oak.
Crown Begins Second Stage
Of 'Spaceship' Tour
From Western Edition
HOLLYWOOD — Crown-Intemational
Pictures has begun the second stage of a
national tour for launching of "First
Spaceship on Venus" with the arrival of N.
P. "Red" Jacobs in New Orleans from New
York.
Jacobs will screen the company's upcoming
release for circuit heads and independent
theatre operators in the Gulf states
before returning to Hollywood.
Mark Tenser, company ^ice-president,
and Arthur Sachson, general sales manager,
will cover other portions of the countiT
on behalf of the picture. Jacobs revealed,
before moving on to New Orleans.
Tenser will hit San Francisco, Portland,
Seattle, Salt Lake and Denver launching
pads for the rocket -ship film, while Sachson
covers New England territories.
Title Song Assignment
To Frankie Avalon
From Western Edition
HOLLYWOOD—Frankie Avalon, currently
starring in "Drums of Africa," which
Al Zimbalist and Philip Krasne are producing
for MGM, will also sing the film's
title song over the credits.
Bob Marcucci and Russ Faith are writing
the number which Avalon will record
for Chancellor Records.
Featured roles in UA's "The Caretakers"
are essayed by Ellen Corby and Susan Oliver.
^BBB
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PATBOLL

'1 "Requiem
I
upled
. .
. . Fred
Jnusual Touches Dot
Detroit Movie Scene
DETROIT—A world premiere featuring
16 personal appearance of an East Gerlan
refugee, plus the appearance of a
,ar on throe first-run screens, gave cur-
!nt bookings a couple of unusual touches.
At the Adams, in the first use of the
age within years, the world premiere of
Escape Pi-om East Berlin" was highlighted
f five days of personal appearances by
m East German school girl who escaped
irough a tunnel three weeks ago! .
?e her on stage." She made six daily ap-
?arances on the stage for five days.
Jackie Gleason was the star with multie
exposure on local screens, as he opened
for a Heavyweight" at the
rand Circus and also in "Gigot" at both
le Trans-Lux Krim and the Punch and
idy in Grosse Point.
In the horror field, th' Palms was showg
"The Brain That Wouldn't Die," while
the next block the Fox had animated
bby display of bottles of blood, tombones
and other gory details for its forthiming
"The Head."
(Average Is 100)
lams The Sky Above—the Mud Below (Embassy),
y—
I Spit on Your Grave (Audubon), 4th wk
return run, 2nd wk 55
110
and Circus Romon Holiday (Para), Sabrino
(Pora), reissues 105
iidison The Chapman Report (W8) 125
jrcury The Longest Day (20th-Fox) 270
chigan It a Man Answers (U-l), 2nd wk 110
Ims—The Erain That Wouldn't Die (AlP), invasion
of the Star Creatures (AlP) 100
jns-Lux Krim—The Girl With the Golden Eyes
(Kingsley), 3rd wk 75
ew Films Spur Interest
mong Cincinnati Patrons
CINCINNATI—This was the
week when
e variety and strength offered by the
lovie houses had patrons talking movies
lice again. "The Longest Day" opened at
e Grand in premiere style with bands,
:ts of color and a sold-out house. On its
hels came "What Ever Happened to Baby
.jie?" at the Albee and "The Manchurian
undidate" at the Keith. The new arrivals
with some strong holdovers
drred up interest among patrons and the
lixoffices sans loud and long.
oee—What Ever Happened to Baby Jane? (WB) 165
(pitol—The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 13th wk 150
l)Liire Carry On, Teacher (Governor), 2nd wk. ..110
l^nd The Longest Day (20th-Fox) 185
I ;d Divorce— Italian Style (Embassy), 3rd wk. ..100
i
de Park The Young and the Passionate
Jonusl, revivol 75
hth—The Manchurion Candidate (UA) 100
Lloce—No Man Is an Island (U-l) 90
[in Drive-ln—The Tell-Tale Heart .100
(Brigadier) ...
>lley Gigot (20th-Fox), 2nd wk 90
.'fects of Snowstorm Not
.11 Bad in Cleveland
, .
CLEVELAND—Considering all things
iiout six inches of snow, maybe more
lisiness was not too bad. Anyway, the
Icatremen looked happy in spite of a
lizzard which smacked northern Ohio.
/en—Requiem for a Heavyweight (Col), 2nd wk 90
(lony Art Operation Snatch (Col) 125
(-t nental Art Ivan the Terrible (Janus) 125
1 ghts Art Waltz ot the Toreadors
:Cont'l), 3rd wk 110
hpcdrorre Flome 1 00
in the Streets (Atlantic) . .
(.0 Damon and Pythias (MGM); The Savage
Suns (MG.Ml 65
I ace—The Wonderful World of the Brothers
Srrmm (MGM-Cinerama),
Ste—The Manchurian
13th
Candidote
wk
(UA)
160
85
! Iman—We'll Bury You! (Col) 65
\stwood Art Phaedra (Lopert) 115
Playing in MGM's "In the Cool of the
liy" are Peter Finch, Jane Fonda and
jigela Lansbury.
Says Old Films Should
Be Advertised As Such
DETROIT—Absence of identification of
repeat bookings of product and the use of
automatic phone answering services by
exhibitors were the subject of a protest in
The Detroit News by Belle Goldman.
"I would like to protest against showing
movies that are old without letting the
poor, unsuspecting public know that they
are reruns or repeats, and that they have
been shown numerous times," she wrote.
"A group I know is going to do everything
they can do to bring about a ruling that
theatres must indicate the fact when they
are showing an old movie."
Even the service provided by many theatres
to give patrons information on attractions
at any time of the day by means
of automatic phone answerers, with a rundown
of the picture, stars and other data,
came in for attack: "Even when you have
suspicions and try to call the movie house,
all you get is a recording." In fairness to
the industry, it should be noted that such
recordings here typically carry a reference
"for further information call" another
number.
COLUMBUS
prank Yassenoff booked the Columbus firstrun
showing of Jackie Gleason's "Gigot"
for his Main Theatre . Oestreicher,
BoxoFFicE correspondent, visited Virgil
Jackson, former local theatre operator,
while on a vacation in Tucson, Ariz. Jackson
is owner of the Saddle and Surrey
guest ranch at Tucson and runs a racing
stable.
RKO Grand celebrated the second anniversary
of Cinerama in Columbus the
first week in November. The Grand is continuing
its run of "The Wonderful World
of the Brothers Grimm."
Ron Pataky, theatre editor of the
Citizen-Journal, had a reunion with Norman
Nadel. former Citizen-Journal theatre
editor, while in New York with the newspaper's
Broadway theatre party. Nadel is
now drama critic for the New York World-
Telegram and Sun.
Demolition of Loew's Broad, closed since
March 1961, is scheduled to begin by mid-
November. Huntington National Bank,
owners of the property, will erect a 15-stoi-y
office building on the site, A drive-in bank
is to be part of the new structure.
Youngstown Theatre Loses
COLUMBUS—The Ohio supreme court
has refused to review a request by the State
Theatre in Youngstown to exclude the part
of its building over Market Court alley from
property valuation. An appellate court
decision had excluded the "bridge" over the
alley in figuring the value of property
leased by the State Theatre Co. from Kenneth
and William Schaefer for an entrance
to the theatre. The Mahoning County common
pleas court had said the bridge must
be considered in the renewal of a lease for
ten years, but the appellate court reversed
this, and the supreme court refused to review
the case.
Censor View Stresses
Voluntary Shield
DETROIT—Motion pictures which shock
the moral sensibilities of a community must
be made unavailable to adolescents, and
this can best be done by voluntary cooperation
between parents and theatre operators.
Judge Joseph G. Rashid of the Wayne
County circuit court told the Greater Detroit
Motion Picture Council.
In a talk on "Censorship vs. Suppression,"
he pointed out that the Constitutional
provisions of freedom of expression
as interpreted today include motion pictures,
and he defined his own views as to
their limitations in this field.
"Movies are now recognized as a mass
media of communication," he said. "They
convey ideas and ideals. Whenever these
ideals or principles so conveyed are contrary
to good moral order, they should be suppressed
or rendered unavailable to youth
and the adolescent."
Judge Rashid was careful to define the
scope of desirable restriction, and doubly
stressed its application to younger people.
He said:
"I do not advocate censorship per se, but
I do believe that freedom of speech and
press is a privilege which must in some degree,
at least, be regulated in terms of the
general welfare of the community. Pictures
advocating ideas which tend to a destruction
of public morals and which shock
the moral sensibility of a community must
be restrained and voluiitarily controlled."
As to legal control, he noted that "movies
of an obviously obscene nature should be
suppressed or their showing eliminated because
the U.S. Supreme Coui't has already
recognized that obscenity is not within the
protective areas of the Constitution relative
to free speech and the free press."
Armstrong, Price, Schultz
Making ITOO Nominations
COLUMBUS—President Marshall Fine of
the Independent Theatre Owners of Ohio
has announced a three-member nominating
committee to select a group of
names to be offered to the state convention
for officers and directors for 1963. The
committee includes Jack Armstrong, Bowling
Green: Myron Price, Newark, and Sam
Schultz, Cleveland.
The board of directors' meeting will be
held at 9 a.m. December 3 at the Sheraton-
Cleveland Hotel in Cleveland. Election of
officers and directors will be held at the
membership meeting December 3 at 10 a.m.
at the Sheraton-Cleveland.
53 Reviewed in September
From Central Edition
CHICAGO—During September, 1962 the
Censor Board reviewed 53 films, 19 of which
were foreign.
ENDLESS ^BR8!B
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POSITIVE ROD ^r^mn^H
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. . Booker
. . Kenneth
. . Dex
. . Mary
DETROIT
JrviiiK Belinsky, owner of the Eastwood Thoatip
in East Detroit and former owner
of the Film Exchange drug store, was the
only new member elected to the crew of
Variety Tent 5. Re-elected were Irving
Goldberg. Community Theatres: Alden W.
Smith. Cooperative Theatres: Robert C.
McNabb. manager at 20th-Fox: Louis J.
Mitchell. Mitchell Theatre Service: Arthur
Hei-zog jr.. publicist: Fred P. Sweet. Telenews
Theatre: Jerome B. Levy, Confection
Cabinet Corp.: John O. Gilbert. WXYZ;
Carl H. Shalit. district manager for Cohunbia.
and Milton H. London. Allied Theatres
of Michigan. Tent 5 was reported in
Its best financial condition in 15 years:
"membership has nearly doubled in the past
two years, and nearly 30 new members
have been added already this year." The
annual election at the clubrooms was attended
by Phil Stone, IVC representative
from Toronto.
Glenn Clark is taking over the buying of
film for his Chelsea Theatre at Chelsea personally
The seating capacity of the
. . . Radio City Theatre in Ferndale, formerly
listed as 1.000, is being re-established at
1.300. the same as the Wyandotte Theatre,
also operated by the Sloan circuit . . . The
Beechler circuit reopened the Clinton Theatre
at St. Johns Friday (2) after closing
^
XMAS ADS
FILMACK
for the summer . L. Wisman
has closed the Callier Theatre at Belding.
Drive-Ins have closed like the falling
leaves—among them the Starlite at Bay
City. Commerce at Commerce. Greenville at
Greenville. Sun.set at Hartford. Cherry
Bowl at Honor. Ionia at Ionia, Dai Roy at
Mio. Auto Theatre at St. Joseph. Starlite
at Scottville. Traverse at Traverse City, and
the Walakc at Walled Lake.
MOM finally has its name on the door of
the remodeled quarters, with Clarence
Berthiaume safely deposited in his booking
department. John Repp of Monroe was the
first exhibitor we found getting the new
royal chair treatment there ... By the way,
the new management of the Film Exchange
building has removed that famous revolving
door in favor of modern flat-opening
types.
Timothy Joseph, son of Joseph A. Sullivan
of the Fox Theatre, is entering the Society
of St. Paul as a brother at Staten Island
. . . Nate Kaufman, former drive-in operator,
is now at the Pox exchange screening
room . Walter Corey and
cashier Marie Russell. 43 years with Universal,
were joint guests of honor at an
office farewell party . Leamiont of
Morley Bros, and Russ Strieker of Magee
were over to cook up a deal with Theatre
Equipment's John Kenny . Murray,
Universal, is back from a month in Scotland
with a delightful extra burr in her words.
In the recent report on long runs in these
columns. Allied Artists' "El Cid" rates a
mention with its run of 21 ',2 weeks, barely
squeezing in with the nine pictures (aside
from Cinerama productions) which have
lasted more than 20 weeks in Detroit history.
It played the Music Hall, pioneer of
Cinerama, but was not in Cinerama.
Tony Clcci, supervisor of the Schulte Theatres,
was in a hospital following a mild
heart attack . . Bill Schulte is thinking
.
to Florida for the winter . . .
about going
Service Parti Repairs
DETROIT POPCORN CO.
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In Heart of Detroit—Close to Major Theotre Offices— Prestige Location
Contact BOXOFFICE, 906 Fox Theatre BIdg., Detroit 1, Mich. Phone WOodward 2-1144.
Charles Howard has retired from active
show business, and his son Jack, owner of
the Ric Theatre at Richmond, has taken
over management of the house, including
the special community newspaper program.
Dorothy Duncan of Wyandotte, active as
conunittee chairman with the Greater Detroit
Motion Picture Council, made her
bowling league very conscious of the film
industry at their annual Halloween party.
She is perhaps best known as the lady who
has concocted a number of unique hats to
present various industry symbols, such as
a drive-in theatre, made out of 35mm film.
Some of her creations were depicted in the
national press. This time she went as "A
Theatre With a Problem," and won the
"funny" prize. Her problem was "Not
enough people attending." The ladies got
a charge out of a padlock on the "back
door" reading "Closed 4 Repairs—Use Front
Entrance."
The motion picture business often is
used as a handy whipping boy by people
having gripes at something else. This is
evidenced by a loud squawk against the
run-down condition of a "movie theatre"
on Mack avenue. A check of records reveals
that the "theatre" in question formerly
was the old Ideal, then the President,
which was operated for many years
by two different circuits noted for their
good housekeeping. When pictures went
out of the building, eight years ago. it was
taken over by a church. The latter apparently
has abandoned the property, but the
Letter to the Editor still puts the rap on
the film business.
Walter Wood Explains
His Production Goal
KALAMAZOO — "We have to
crack people
out of their status quo—give them a
reason for seeing a picture." declared Walter
Wood, who was here promoting his
latest film. "Escape From East Berlin." The
film opened in the Adams Theatre. Detroit,
October 31. and at other Michigan theatres
November 2.
Wood said movies are the only medium
which can develop a story and appeal to
a viewer's emotions. "Newspapers appeal
to the intellect, movies to the emotions,"
he said. "Newspapers arouse; so should
movies."
The producer said he doesn't believe in
exploitation films. "If I wanted a movie
to exploit escapes from East Berlin, I
would have produced a movie about 28
murders, rather than 28 escapes."
Wood was coproducer with "Escape"
star Don Mui-ray of "The Hoodlum Priest,"
a low-budget sleeper. "Good, simple stories
and good acting are what fills theatres,"
Wood said, "not spending a lot of money
on production. I try to line up pictures
which must be made—I know that sounds
presumptuous. We have to crack people
out of the status quo—to give them something
they can't get in any other medium
to get them away from their TV sets."
Jofifiaiftc
ME-2
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed
in Illinois—Gardener Theatre Service, Inc., 2831-33 N. Clark St., Chicago—Buckinghom
1-0591
in Kentucky—Standard Vendors of Louisville, Inc., Louisville — Phone
587-0039
In Michigan— National Theatre Supply, Detroit—Woodword 1-2447
BOXOFHCE November 12, 1962

I
i 40
1 style
. . James
. . Ann
. . Bob
Detroit Cinderella
To Investment Firm
DETROIT—The Arundel Investment Co.
has purchased the 1,497-seat east side
Cinderella Theatre for an undisclosed sum
and is taking over operation immediately.
The Cinderella, formerly a James N.
Robertson operation, built about 1922, has
been operated by United Detroit Theatres
since 1937.
Joseph Francis jr., with UDT for 11 years
and manager of the Cinderella for about
four years, will remain as manager. Cooperative
Theatres of Michigan will buy
and book for the Cinderella.
The present run will be continued for the
time being, with the expectation of moving
up to a second run which the house formerly
enjoyed, according to John Lane,
Arundel vice-president. Some remodeling
of the building is planned.
Arundel Investment is headed by P. B.
Spivak, Republican county chairman. The
company is primarily interested in oil and
gas development and production, real
estate, and timber stands in northern Michigan.
This is its first venture into the theatre
field, but Lane said
"We are very optimistic about the theatre
business. We feel that the industry
nationwide, and in Detroit in particular,
has hit bottom in the past year, and we
think it will come up.
"We think a neighborhood theatre in a
good area like this has a good chance of
revitalization. We believe there is a trend
away from downtown."
This is tlie second United Detroit house
to be bought by an investor in the past
couple of weeks, the other being the Birmingham
Theatre, which continues to be
operated by the AB-PT affiliate. Both
were strategically located when built about
years ago in the ornate architectural
of that day, and were well built and
maintained in a relatively good physical
condition by the operators, even during the
recent difficult years for the business.
BOWLING
DETROIT—The three new sponsors
turned up at the top of the heap in the
Nightingale Club Bowling League with
Ark Lanes, tied for third with National
Theatre Supply:
Team W L Teom W L
Mercury 18 6 Not. Corbon ....12 12
Armstrong IS 9 TEC 8 16
Ark Lones 14 10 Altec B 16
NTS 14 10 Local 199 7 17
High scorers: Julius Pavella, 195-220-
203, 618; Nick Forest, 206-191, 571; Jack
Colwell. 195-195, 573; Roy Thompson, 208-
209, 569; Matt Haskin. 192, 563; Kenneth
Grenke, 200, 564; Jack Lindenthal, 199-
204, 550.
Julius Pavell's fine score made three high
in his division. Nick Forest's single of 239
remains high in the first division. Stage
director Floyd Akins, victim of a very bad
cold, reports the best turnout of the year
with 30 men on the firing line, plus some
of the best bowling. Roger Robinson subbed
for William Fouchey on his own sponsored
team and helped roll it into third.
CINCINNATI
Congratulations to Frank E. Schreiber, U-I
manager, for receiving the October 14
"Man-of-the-Week" award in the company's
Golden AnniversaiT Jubilee Sales
Drive . Haynes, son of Jack
Haynes, Cincimiati Theatres general manager,
is the personnel director for Nappes
Department store, Lansing, Mich. James
had been manager of Shillito's basement
stores here.
Marie Donelson Teetor and Connie Cleek
of Screen Classics were in Nashville, Tenn.,
during the past weekend . Berger,
son of Mike Berger, MGM office manager,
is the new U-I shipper succeeding Hari-y
Jansen, who moved over to States Film
Services . Keck, secretary to A. H.
Duren, WB manager, has returned from an
early November vacation.
Abe Dickstein, 20th-Fox eastern division
manager, and Terry Turner, MGM publicist
for "Escape From East Berlin," were in
town last week. Exhibitors from out-oftown
included Jerry Schinbach, Chicago;
Max Goldberg, Maysvllle, Ky.; J. C. Weddle,
Lawrenceburg, Ind.; Ohioans Zeke Pappas,
Dayton; L. L. Carey, Wheelersburg,
and bookers Wally Allen and Dick Dickerson,
Chakeres circuit, Springfield.
Away during the week were Murray Baker,
Continental Distributing district manager,
to Louisville and Indianapolis and A. H.
Duren, WB manager, to Springfield. Also
in Springfield last week was Rod Serling,
who wrote the screen play for Columbia's
"Requiem for a Heavyweight." Serling is
teaching two courses in creative writing at
Antioch College, Yellow Springs, during the
first semester.
Ray Nemo, drumbeater for Columbia's upcoming
films, "The War Lover" and
"Lawrence of Arabia," was really busy last
week. The barnstorming crew of a former
B-17 flew in to publicize "War Lover"
throughout the area. Crew members made
tape recordings and took newsmen for a
ride to Columbus. True to form, some of
the former B-17 "inards" went awry during
a snow storm on the way to Columbus and
the pilot, Ted Moody, a former B-17 combat
crew chief, brought her down by the "seat
of his pants."
Michael Chakeres, general manager of
Chakeres Theatres, Springfield; his assistant
Grant Frazee; Gene Lutes, Kentucky
district manager; Wally Allen, public
relations; Budd Grotte, concessions head
and Minnie Dwyer, Celina manager who
won the company's salesmanship award,
drove to Miami Beach for the TOA convention.
They left Phil Chakeres, Dick Dickerson
and Lee Frisz at home to mind the
store. During Mrs. Dwyer's absence Bill
Cantor was managing the Celina house.
John and Elizabeth Woolfenden, researchers
for "Lawrence of Arabia,"
charmed the guests at a cocktail party in
Hotel Netherlands Hilton with their stories
concerning the film.
Cincinnati was back in the motion picture
business. "The Longest Day" opened at the
Grand with a sellout under the sponsorship
of the St. Williams Youth Club and
J. E. Watson, the film's local publicist, reported
that advance reservations were very
encouraging. Coming in with "The Longest
Day," movie patrons had a lot to talk about
with the arrival of "What Ever Happened
to Baby Jane?" at the Albee and "The
Manchurian Candidate" at the Keith.
Job for Wally Green
From Western Edition
HOLLYWOOD — Wally Green, choreographer
of the "Pink Puzzy Cat" shows,
has been signed by Billy Wilder to design
the "Alouette" sequence in "Irma La
Douce," Mirisch Co. presentation, in association
with Edward L. Alperson for
United Artists release. The cast is headed
by Jack Lemmon and Shirley MacLaine.
Embassy Pictures' release, "The Sky
Above—the Mud Below," is the suspenseful
photographic journal of a French-
Dutch expedition to uncharted regions of
primitive Dutch New Guinea.
seMf/ne IH
n 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
' year for $3 3 years for $7
TOWN ZONE STATE-
NAME
POSITION
"Ci-itic's Choice," a Warner pictui-e, is
the film version of Ii-a Levin's Broadway
comedy success.
THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE November 12, 1962
ME-3

. . The
> Ue
. . MoUye
. . Mr.
CLEVELAND
Qlaudia Vngarsky, formerly with Buena
Vista, has gone into government service,
army branch. She was scheduled to
work at the Pentagon but it lost out to
the White House, temporarily. Judy
Scheinberg has replaced Claudia as Ted
Levy's secretary at Buena Vista: Judy, in
turn, was replaced by Renee Tiuesdell of
New York. Also relatively new at Buena
Vista is Yaro Miller, for many years with
Warner Bros.
Bill Twig, Warner Bros, exchange manager,
acquired a new grandson this fall.
He is Tod Weisfeld and he has a brother
Harold Henderson. Paramount,
and sister . . was in New York for a two-day
.
eastern sales meeting ... A Paramount
visitor was Peter M. Wellman. Newport
Theatre. Youngstown. Pete has four sons,
each a success in his field.
Blair Mooney. Cooperative Theatres, and
his wife have returned from a trip to Las
Veg&s and Phoenix, where they visited his
father Milton ... At Astor Pictures. Judd
Spiegle's new place, the glamorous secretary
is Linda 'Mrs. Tedi Rossino. formerly
Linda Burke of Valiant Films. The Rossinos.
who live at 278 East 224 St.. expect
to become parents in May.
Carl Scheuch, longtime booker and office
man at Allied Artists, has retired and
is taking it easy after a short session in
the hospital ... A new man at United Artists
is Shelly Schermer. formerly with
Paramount in Pittsburgh and since October
22 the booker at United Artists. He has
just spent 2'2 years in Florida.
. . . Leon
Universal's Dolores "Sis" Smith, secretary
to the late Preston "Duke" Hickey. is
back at work on short hours after a onemonth
bout with pneumonia
Blender. American International sales
manager, was here for a one-day visit with
Rudy Norton of Imperial. This was Blender's
first visit here and the day went fast
as he renewed old friendships and made
new ones. Blender is from the home office
in Los Angeles.
Irene Kalada, the singer from General
Theatres, is busy as usual. On October 28
she was soloist at a banquet honoring
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2108 Payne Av*.
Clevelond, Ohto.
Father Humansky of Nativity Church,
Aetna road, as he completed 30 years of
service. Also. Irene is breaking in a pair
of contact lenses—nothing to do with singing!
Efforts of the Women of the Motion Picture
Industry to set up a Cleveland unit
of the national organization have met
with hard luck. The October 26 opening
meeting had to be cancelled, due to foul
weather. At the November 2 meeting, attendance
was too small. The third meeting
is set for Tuesday (13 1 at the Pox screening
room. Anyone who can qualify as a
WOMPI is urged to attend.
Leonard INIishkind. skipper of the Variety
Club's European trip last spring, has a memento
of the trip. His wife bought him a
large, colorful painting of Montmartre by a
young English artist. The picture hangs
in Leonard's office.
The latest Variety activity is sponsoring
of the state premiere of "The Longest
Day." proceeds of which will go to Ohio
Boys Town. Jack Silverthorne. manager of
the Hippodrome, and Mishkind. who is
chief barker of Tent 6. are giving the picture
opening the red carpet treatment, with
Army and Navy personnel, band, color
guard and two of KYWs disc jockeys.
Harry Martin and "Specs" Howard, on
hand. The disc jockeys will be emcees.
Another Variety activity, this time the
auxiliary, was a giant rumage sale scheduled
for November 9. 10. with Mrs. Leonard
Mishkind as chairman of the committee
in charge.
Ellen Robertson is handling group sales
for MGM's "Mutiny on the Bounty" at
headquarters in the Ohio Theatre, where
"Mutiny" opens December 21 . . . Recent
visitors at the MGM exchange were Emery-
Austin. Morrie Lefko and Morgan Hudgins
for "Mutiny": producer Joe Pasternak
for "Jumbo": assistant general sales
manager Herman Ripps and division manager
Lou Marks Davis. MGM
.
office manager and booker, was to fly to
Dallas November 8 to be Indoctrinated in
MGM's new central bookkeeping system.
Fred Lentz sr. of the Capitol Theatre.
Delphos. has a football star in his family
—Fred jr.. who plays on the Delphos High
School team . Van-Del at Delphos
plans to stay open all winter and heaters
are being installed . . . Also ready to stay
open all winter is the Tri-City at Bucyrus
... Ed Modi's State. Barnesvllle. will reopen
in mid-November.
The Ohio, Yorkville, was closed October
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The Shadyside Ritz will reopen New
28 . . .
Year's Eve and Mrs. Larry Circosta
of the Ritz are on a month's vacation,
using it to travel through the west.
Mr. and Mrs. Bert Lefkowich of the
Community circuit, Cleveland, are returning
soon from a month's tour of Europe
Universal will hold its meeting for regional
. . .
sales managers in New York No-
vember 19-21. Also on November 19. at
the Americana Hotel. New York, the dinner
will be held for Motion Picture Pioneers,
whose members must have at least
25 years in the industry. From Cleveland
Peter Rosian. Sam Schultz and Joe Lissauer
will attend. Two sports cars will
be raffled off.
Exhibitor Should Be Key
Civic Worker, Ford Says
From North Central EditiOri
CEDAR RAPIDS, IOWA—William Ford,
manager of the Tri-States Theatre Corp.
Paramount here, believes that theatre managers
and owners should make themselves,
as well as their theatres, available for as
much community service as possible.
His record of community service is an
impressive one. He is a member of the
Chamber of Commerce executive committee,
of the CofC distributive education committee,
has been United Campaign chairman
for the last three years, headed up the
Red Cross drive for two years, serves on the
Retail Merchants Bureau committee to raise
funds for downtown Cedar Rapids, annually
works with the Linn Coimty Theatres Ass'n
and donates his theatre for a one-day workshop
prior to the opening of school each fall.
"The more people we know personally,"
Ford said, "the greater our opportimity becomes.
I know that in Cedar Rapids, it has
paid off in overall good business, as well as
rentals."
The Ronald Peissigs Keep
Rib Lake Theatre Open
From North Central Edition
RIB LAKE. 'WIS.—Operation of the New
Lake Theatre, which had been managed
since lasi May by Harold Schlais, recently
was taken over by Mr. and Mrs. Ronald
Peissig.
Schlais had planned to close the theatre
in October, due to lack of sufficient patronage,
but the Peissigs, who had been employed
by Schlais, decided to give the theatre
a further trial. The Peissigs are continuing
to present one show at 8 pjn. on
Friday. Saturday and Sunday.
Schlais now has a fulltime position with
the Medford school system.
All QM Products Assigned
To United Artists TV
F-om Wes'ern Edition
HOLL'YWOOD—QM Productions,
independent
producing company headed by
Quinn Martin, has been signed to an exclusive
contract by United Artists Television,
according to Richard Dorso, executive
vice-president in charge of aU programs
for UA-TV.
Other independent units already under
the UA-TV barmer include Leslie Stevens'
Daystar Productions. BUI Asher and Chrislaw
Productions, Da-v-id L. Wolper and
Jules Bricken.
ME-4 BOXOFTICE November 12, 1962

has
5th
Rape
New Haven Treaimenl
Same for New and Old
XEW HAVEN—UA boo:ced 'The Manchurian
Candidate" day-and-date into th-?
downtown Loews College and suburban
Milford Drive-In. Bailey Theatres, holding
over "Phaedra. " inserted the words.
"Sincerely recommended as adult entertainment."
in daily newspaper ads.
;A'.ercge Is 100)
Q-Dwn The Sound and the Fury 20th-Fox);
S::nctuary 2Crh-rcx re. a .Is 75
Lncclp Ingmar Bergman Festivol tries chonged
every few ic>s 'z: 'ac AeeDr)_ Sr-^ wk. 115
(MGM); Boys'
Night Cut
". Lee* s—
vSv Requiem
-e-.— -„-
for a Heovyweight
90
E. (Col);
Seven Daring Girls V:-s:--S^ 110
Uews P^ CCS— Demon ond Pythias MGM);
Tcrzan Goes to India '.'3'.'
Lcew's Pc —Tower of London
2nd wk
wA\- The Vampire
70
and the Ballerina .- 85
Rv3 —The fest of Enemies 2: Loss of Innocence
C: -;-" ,- 3- -k 100
Strc-c— Th» Monchurian Condidofe LA', 100
Pa!rons' Screen Tastes
Must Guide Film Buyer
HARTFORD—Filni-buj-ing calls for this
,= :niple philosophy, in industry- veteran
Eddie Rtrff's opinion:
•The fact that you're doing business as
a discount bargain section of a huge department
store doesn't necessarily mean
that your own clothes will come from there.
It follows that a man doing business as a
motion picture exhibitor may like Brooks
Bros, clothing at several hundred dollars
a suit but has to realize that not aU of his
customers can afford or even like the
several hundred dollars worth of suit."
Plugs 750-Watt Heaters
NEW HAVEN—Redstone Theatres' Milford
Drive-In is first outdoor imit in the
exchange territory to advertise the amount
of wattage of its electric in-car heatres

. . John
BOSTON
tJobert U'aldman, theatre circuit executive,
won the daily double at Narragansett
Park Thursday afternoon ili when members
of the Variety Club of New England
for the nth consecutive year were puests
of that park's racin? association. Waldman's
ticket was worth $349. Like all other
barkers attending the event, he had been
given a daily double ticket by the racing
association and entertained with a buffet
dinner and cocktails. Benjamin Sack,
chairman of the entertainment committee
of the Variety Club, presented a silver
trophy to J. Miele. winning jockey in the
Variety Club feature race.
Ben Sack started his new policy of bringing
celebrities to Boston in stage shows
with the opening of "The Manchurian
Candidate" and the stage presentation in
his Music Hall of the new Italian tenor,
Sergio Franchi. Thursday iD. S. Hurok
and Sack are presenting the new star, who
made a tremendous impact via the Ed
Sullivan show, and the Home for Italian
Children in Boston participated in the
singer's debut at the Music Hall. A reception
and dinner was held Monday. October
29. at the Venetian Room of the Sheraton
Plaza Hotel, guests hearing the new tenor.
'Fly' Theme by Avalon
From Wesrern Edition
HOLLY'WOOD—Frankie Avalon, who
does not appear in the film, has been
signed to sing the title song of the MGM
release, "Come Fly 'With Me," a film that
stars Hugh O'Brian and Dolores Hart.
Avalon also will record the song for Chancellor.
FILMACK
se^icfinB
roers mm Vermont
HARTFORD VISITOR — Preston
Robert Tisch, president of Loew's, Inc.,
New York, chats with Mrs. Ruth Colvin,
who recently was promoted to
manager of the circuit's Poli Theatre
in the Connecticut capital.
HARTFORD
yvonne Constant, who appears in 20th
Centm-y-Pox's "Gigot." headed the guest
list at the Connecticut opening of that
Jackie Gleason starrer November 9 at the
de luxe Elm Theatre. Exploitation for the
film was set up by Phil Engel of the 20th-
Fox staff in cooperation with the Perakos
Theatre Associates executives.
James Shulman. son of Maurice Shulman,
head of Shulman Theatres, and Mrs. Shulman.
has been elected vice-president of the
student body at Watkinson School . . . Joe
Giobbi. manager of the Crown, has returned
from three weeks in Europe . .
.
Rube Lewis, retired Loew's Palace stage
manager and for many years business agent
for Local 84, lATSE, is back at his Los
Angeles home following a six-month stay
here.
John Scanlon III, operator of the Lockwood
& Rosen-owned Strand, Winsted, is
experimenting with "Special Bargain
Nights" on Mondays and Tuesdays, charging
one dollar for two admissions, provided
a newspaper ad citing the bargain offer is
presented at the boxoffice. The gesture
saves the patron 50 cents.
n 2 ycors fof $5 D
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
m\m
1 y«ir for $3 D 3 years for $7
TOWN ZONE STATE
NAME
_
POSITION
lyjovic (licatrcs in Vermont, like tho.se in
neighboring New Hamp.shire. have put
their .schedules back on standard time following
the expiration of daylight .saving
time. The earlier darkness will tend to increase
Vermonters' interest in amu.sement
activities, it is expected.
Youncsters in Burlington flocked to the
State Theatre for a gala Halloween midnight
show. The program featured two film
thrillers, "Dr. Blood's Coffin" and "Frankenstein
1970." The .same theatre has also
presented the first of a series of art films
with Laurence Olivier featured in the initial
production, "The Entertainer." This movie
was recommended for adults only, with admission
charges of 75 cents for matinees
and 90 cents for evening perfonnances.
The Flynn Theatre in Burlington has concluded
its series of six operettas with the
presentation of "Naughty Marietta." The
final film was preceded by Noel Coward's
"Bitter Sweet," starring Nelson Eddy and
Jeanctte MacDonald.
Many friends in the theatre business
mourned the death of Walter Raymond
Moulton. 56. advertising salesman for the
Burlington Free Press, who succumbed to
a heart attack at his home. He was a native
of Newport and had been in the newspaper's
advertising department for more
than 20 years . C. Hardy, a newspaperman
and Hollywood publicity writer
for half a century, spoke at a recent meeting
of the Historical Society in Bradford,
where he was born. He reminisced on boyhood
days in his native town and emphasized
the value of a historical society.
The Marx Brothers' film, "Duck Soup,"
was presented in Burlington as part of the
Fleming Museum film series. The movie
was brought from the film librai-y of the
Museum of Modern Art in New York.
"Seven Roman Artists at Work." an art
movie, was also on the Fleming Museum
program.
Mel Frank Goes to Athens
For 'Five Pieces' Huddle
From Western Edition
HOLLYWOOD—Mel Frank of the producing
team of Panama and Frank left for
Athens for production huddles with Danny
Kayc, Melina Mercouri and Peter Lawford,
who will costar in "Five Pieces of Maria."
Following their usual custom, the screenplay
was written by the team, with dn this
instance) Frank directing the picture while
Panama handles the production chores.
This procedure is reversed with each individual
feature. "Maria" to be made in
color for United Artists release, has a 12-
week shooting schedule.
ENDLESS
BURNS THE ENTIRE
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VIrMH
POSITIVE ROD ^H^^mHH
Save Carbon ^^1 ^^^^^^|
||lliB!ia THE NATIONAL FILM WEEKLY 52 issues a year
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. .
NEWHAMPSHIRE Jack Hynes Experiments Turning Up
^ItThen "Question 7" opened at the Manchester
State, it was advertised with
"The Best Film of the Year" label placed
on the production by the National Board of
Review. The film has special interest to
Granite Staters since it was produced by
Louis de Rochemont Associates. De Rochemont
resided in Newington several years
and some of his biggest hits were filmed in
this area or based on New Hampshire
connections.
A preview showing of "Freud," a new John
Huston film starring Montgomery Clift and
Susannah York, highlighted the opening of
the $7,500,000 Hopkins Center at Dartmouth
College, Hanover, November 11.
More than 900 guests saw the movie in
Spaulding Auditorium.
Some communities, including Brookline
and Wilton, enforced 10 p.m. curfews for
young people celebrating Halloween .
The Pine Island Drive-In, Manchester, has
been closed for the season . . . Robert E.
Hurst. Concord, has been bound over to the
superior courts of both Hillsboro and Merrimack
counties after pleading innocent to
breaking and entering and larceny charges
involving thefts at the Manchester and
Concord drive-ins.
The operators of the few drive-ins still
open in this state were harassed by the late
October storm which dumped as much as
11 inches of snow in .some localities of New
England.
Thcatremen have been advised the state
plans to affiliate itself with only two
"guide" or "accommodations" types of publications
designed to stimulate business next
summer. Allan V. Evans, director of the
division of economic development, said he
had learned salesmen from out-of-state
publishing firms have been soliciting resort
ads for a New Hampshire "Guide." He
pointed out to businesses, including theatres,
that the state's six regional associations
are cooperating to publish a 1963 accommodations
directory and that regional
secretaries are handling all solicitations for
this publication.
German Newsreel Firm
Sends Team to Festival
From Western Edition
SAN FRANCISCO — Deutsche Filmwochenschau,
a West German newsreel company,
has sent a director and cameraman to
cover the San Francisco International Film
Festival, which opened October 31 and is
continuing through November 13.
Footage obtained by director Norbert
Jack Player and cameraman Charles Selbach
will be released later this year in Germany,
France, Italy, Austria, Poland, Russia
and China.
Deutsche Pilmwochenschau has entered
two issues of its "Second in Time" series
in the festival's newest newsreel competition.
Whitney Blake Film Role
From Western Edition
HOLLYWOOD—Whitney Blake has been
cast in Samuel Bronston's "Paris Exposition,
1890," to be filmed next summer, when
the actress, a regular in the Hazel TV series,
is
on summer hiatus.
Ways to Compete for Kiddies Trade
By ALLEN M. WIDEM
HARTFORD—How can a suburban de
luxe theatre best cope with the evident
problems of attracting increasing quantities
of kiddies trade?
Jack Hynes, resident manager for Lockwood
& Gordon Enterprises at the 1,000-
seat Central Theatre, catering to affluent
West Hartford citizenry, has found that
booking children's programs on an occasional
basis— "quality choice, not barrel-
irritation for the theatre manager when he
just happens to drive by the same street
where said posters and heralds are left to
lie in a gutter!"
Thus far. Jack Hynes remarks with a
cautious grin, the rapport between the
Central and the newspaper carrierboy has
been fine. "He seems to get a kick out of
exerting some touch of authority over his
pals—and getting paid a quarter or so,
too!"
ing product in week after week!"—can indeed
boost the below-21 and below 12-age shows—an irritant, if not properly handled
Monitoring the aisles during kiddies
element.
and administered—is accomplished on a
He is painfully aware that all of metropolitan
Hartford's television stations pro-
kiddies shows, I make it a point to get into
per.sonal basis. "On the Saturdays I have
vide some of the best attainable children's the office by 10 a.m., get through my paper
entertainment—feature films and cartoons, work, and be ready for the 1 p.m. opening,"
Hynes said.
plus continuing serials, et al—on Saturday
and Sunday afternoons, prime children The kiddies plunking down coins (from
time in any man's theatre.
30 to 50 cents, dependent upon tl^e attraction,
Yet, he feels that hard-hitting impact, on
of course) for the Saturday or Sunday
a localized, aggressive scale, employing matinee, have come to expect to see Hynes'
children themselves to carry the Central smiling countenance on the sidewalk in
message, can work wonders.
front of the Central prior to boxoffice
The other Saturday afternoon, for example,
despite a children's show on tele-
He makes it a point of strolling casually
opening time.
vision and competition from bowling up and down the waiting line, admonishing
the more boisterous youths to tone
leagues, et al, the Central played to an encouraging
total of 651 youngsters. Add to down the voluble commentary ("I've found
this a score or more adult admissions and that the more noisy they are, the easier
the afternoon's take was not modest by any they are to talk to—they don't like to be
standard.
singled out for cautionary talk, particularly
Jack Hynes has found that getting by an adult!")
more responsible young boys to deliver his He distributes merchant-promoted novelties
and trinkets. At the concession stand,
heralds and posters, at a penny or penny
and a half apiece, can get this vital paper an added hand is available to better handle
distributed. "I tried window cards for the onrushing hordes of refreshmentseekers.
And as for concluding moments,
the kiddies shows, but somehow or another,
the 'message' I wanted to get across to the Hynes readily makes a house phone available
for those laggard youths who have to
adults who, of course, determine, kiddies
patronage, was not reaching the market I
wanted."
call parents "to come get me."
Then Central is out to create an atmosphere
of a "home away from home," and
He turned to the newspaper carrier on
his block—offering him free admission in these occasional kiddies shows, carefully
return for getting a few of his best pals to
assist in occasional distributor handling of
heralds and posters into West Hartford
booked, are helping to build said situation!
The Ballad of Billy Budd'
residential areas.
"I know, and every other theatre manager
knows, that when you give a kid some From Western Edition
Recordings Mailed Out
LOS ANGELES — AUied Artists has
posters or heralds to distribute he can very
mailed out a recording of
easily toss these posters or heralds smack
"The Ballad of
Billy Budd," featuring vocalist Nick Woods,
into the gutter and nothing's been accomplished,
except, of course, some more
to more than 1,000 exhibitors and circuit
heads and 600 newspaper and magazine
film critics, columnists and feature writers.
In addition, 2,500 of the records are being
Undisturbed Final 15
Minutes Please Patrons
Hartford—A new "No One Seated
During the Last 15 Minutes of Any Performance"
policy is in effect at Lockwood
& Gordon's suburban Central
Theatre.
Jack Hynes, resident manager, cites
"better audience atmosphere" as the
primary reason for the move. "We've
found that the people seated in the
auditorium and those waiting in the
lobby or on the street can better enjoy
the performance if no distractions are
evident during the concluding minutes
of any performance."
The initial patron response has been
most encouraging.
sent to disc jockeys throughout the nation
by Era Record Sales, Inc., which is distributing
the Joey Records platter.
The ballad, inspired by the motion picture
"Billy Budd," was written by Joseph
Hooven and Jerry Winn, and the song has
been published by Miller Music Corporation.
College Honoring Joseph M. Vogel
From Western Edition
LOS ANGELES—Metro-Goldwyn-Mayer
and its president Joseph M. Vogel are being
honored by Harding College, Searcy,
Ark., with a citation celebrating 25 years
of service in American citizenship. The
award is made for MGM's distribution of
patriotic films by president George S. Benson
of Harding College.
BOXOFFICE November 12, 1962 NE-3

S^HH
Guard your family!
Fight cancer with a
checkup and a check
Send your contribution to "Cancer," in care of your local post office
B O X O F F I C
E
CANCERII
SOCIETY!
NE-4 BOXOFFICE :: November 12, 1962

proved
for
26
, and
High-Rated Piclures
Succeed in Toronto
TORONTO—The pick of the week's attractions,
mostly from the business viewpoint,
comprised "Boccaccio '70" at the
Towne. "Gigot" at the Holl.vwood. both
in their second week, and "Barabbas"
which was doing a nice fifth week at the
Carlton. The endurance champion continues
to be "West Side Story at the Tivoli
"
where the engagement has reached 25
weeks, while "The Wonderful World of
the Brothers Grimm" has gone 12 weeks at
the Eglinton. The list included one newpicture,
"Escape From East Berlin" at
Loew's.
(Average Is 100)
Carlton— Borabbos (Col), 5th wk HO
EgLnton The Wonderful World ot the Brothers
Grimm (MGM-Cinerama), 12th wk 105
Holly wood Gigot ;20th-Fox), 2nd wk 110
Hylond The Interns Col, 7th wk 100
Irr.penal— Requiem for a Heavyweight (Col), 2nd wk. 100
Loew's— Escape From East Berlin (MGM) 105
T.voli—West Side Story ,LA!, 25th wk 100
Towne— Eoccaccio 70 ;1FD), 2nd wk 115
University—Waltz ot the Toreodors (IFD), 5th wk. 100
Uptown— If o Mon Answers (U-l), 3rd wk 100
<
Boxoflice Leaders Survive
First Heavy Snowiall
MONTREAL—Despite the first heavy
snowfall of the season dming the week under
review, leading first-run houses enjoyed
favorable boxoffice results. The films
shown, a mixture of good holdovers and
newcomers, including "The Longest Day,"
at the Seville. two days of the week under
I
review good attractions for
thousands and thousands of patrons. "The
Wonderful World of the Brothers Grimm,"
which is currently the longest holdover in
the city, continued well patronized at
Cinerama's Imperial. "Boccaccio '70" at the
recently opened Cinema Place 'Ville Marie
also maintained good business, along with
"Advise and Consent" at the Snowdon and
"Waltz of the Toreadors" at the Kent.
Alouette The Student Prince (MGM), reissue ...Good
Avenue Love and the Frenchwoman (SR),
2nd wk Excellent
Capitol— Kid Galahad (UA) Good
Cinema Place Ville Mane Boccaccio '70
(IFD). 5th wk Excellent
Dorval Theatre (Red Room) The Notorious
Londlody (Col)
Good
Dorval Theatre (Solle Doree) That Touch of Mink
L.-I), 3rd wk Good
-;enol—The Wonderful World of the Brothers
Grimm (MGM-Cineramo). 13th wk Excellent
.Kent Waltz of the Toreodors (IFD), Good
3rd wk
Loew's Gigot ^Oth-Fox) Excellent
Palace My Geisho iPara), Good
3rd wk
Seville La Dolce Vifo (Astral), 3rd wk Good
SnowdorT Advise and Consent (Col), 5th wk Good
Westmount Lisa ;20th-Fox), 4th wk Good
Total NFB Issue During
Last Year Up to 60,000
MONTREAL—The National Film Board
issued, for distribution in both Canada and
in foreign countries daring the fiscal year
1961-1962, nearly 60,000 copies of its motion
picture films and photographs. In the
same period, it is estimated that a total
audience of 43,000,000 spectators in Canada
and in some hundi-ed other countries
viewed the NFB films. The armual report
of the NFB points out its four great film
series were Temps Present, Canada at War,
Artisans de Notre Histoire. and Carrefour
du Monde, The Canada at War series comprised
13 documentaries and this was one
of the largest productions ever realized by
the NFB. For the first time in history, the
story of World War II was presented as
an entity in a chronological order, and with
a Canadian perspective.
Winnipeg Approves Sunday Shows
But Legislature Still in Way
WINNIPEG—Sunday movies cleared a
major hurdle in the civic elections last
week, but shows on the Sabbath still are a
long way off. 'Voters approved the referendum
proposal by 60 per cent.
The city councU approved the vote, but
the final say will have to come from the
Manitoba legislature, and this assembly is
not likely to enact the necessary amendments
to the Lord's Day act, not very soon
anyhow.
Obseners said the issue is likely to be
put to a free vote of the legislature next
year. If the government follows its usual
procedure, as expected, it will not introduce
the amendment as a government bill, which
means the city would have to find an individual
back-bencher who would agree to
pilot the amendment through the house.
LAST CHANGE IN 1960
And they may have trouble finding one.
If they do, he will face formidable opposition.
The last change in the Lord's Day act
came in 1960, to permit local option vote.-.
on whether noncommercial amateur and
cultural events should be permitted within
restricted hours on Sundays. The bill
passed, but only after a long and bitter
debate in the house and in committee.
Even then, its supporters conceded that it
passed only because they agreed to severe
restrictions mling out any hint of commercialism.
Even if a strong "yes" vote swung most
of the Winnipeg legislators behind commercial
Sunday amusement, they very
likely would be oven^'helmed by the opposition
of country members. At least two
Winnipeg members are likely to vote
against such a bill because of strong religious
convictions.
And the religious issue was campaigned
heavily in pre-referendimi voting. One local
church organization appealed to Winnipeg
citizens to defeat the referendum for an
open Sunday, The AOTS Men's Club of
Knox United Church opposed the plebiscite
which would open movie theatres seven
days a week. The Rev. D. B. Macdonald
of the Knox Church told a club meeting
the present Lord's Day act was to insure
workers of a day's rest and to protect hours
of worship.
FEAR DE»L\NDS WELL MULTIPLY
"If we allow theatres to open on Sunday,
liquor outlets, chain stores, supermarkets
and other commercial enterprises will demand
the same privileges," he said. "We
live in a democracy and according to law
these organizations would be entitled to
such demands."
The group felt that many for whom Sunday
is now the only day available for family
activities would be required to work on the
Sabbath, if the trend were to continue. It
also suspected that Sunday evening church
services would be affected by a greater assortment
of Sunday activities.
Macdonald cited American cities where
this is constantly becoming more apparent.
"Many citizens in these centers who in
the past approved issues such as ours are
now trying to regain a more Christian
Sunday. They find that once a commercialized
Sunday becomes legal, changes
are practically impossible to make."
That Macdonald's plea for defeat of the
referendum did not succeed was largely
due to a vigorous campaign by the Manitoba
Motion Picture Exhibitors Ass'n. The
campaign, which lasted almost a year before
the referendum, was touched off by
MPEA president Harry Prygrocki when he
requested the legalized showing of movies
on Sunday. His proposal, in turn, touched
off the first bickering between members
of Winnipeg's civic health and welfare
committee which, after long debates, approved
the proposal and sent it to the city
council.
When the referendum went before the
city council, aldermen agi'eed—despite the
opposition—that Winnipeg voters should
be given a chance to vote for or against open
Sundays.
The MPEA campaign included daily
quarter-page ads proclaiming. "At last . . .
you'll have a chance to see movies in theatres
on Sunday by voting yes on election
day." Placards in front of downtown houses
m-ged voters to vote yes. Spot radio announcements
were frequent.
Sixty per cent of the city voters voted for
Sunday movies and Sunday professional
sport. Now the MPEA faces an even
greater campaign—to win over the province's
lawmakers now that the public has
showTi it wants to take in a movie on
Sunday.
Ontario Parliament
To Convene on 27th
TORONTO—The 26th Ontario parliament
will open its fourth session November
27, one day after the opening of motion
picture trade week at the King Edward
Hotel. Of interest to the delegates will be
the provincial legislative program to be
announced at the opening of parliament.
The Motion Picture Theatres Ass'n of
Ontario will hold its annual meeting Monday
quite a number of exhibitors
1
1
will remain over for the convention on Tuesday
of the National Committee of Motion
Picture Exhibitors Ass'ns and the subsequent
meeting of the Motion Picture Industry
Council of Canada.
Ontario theatre owners already have
asked for tax assessment relief and for further
reduction of the amusement tax as
well as other concessions.
'Renegade Navy' Is Next
From Western Edition
HOLL'VWOOD — "Renegade Navy,"
screenplay by Ellis and Ray Harder, has
been set by producer Wray Davis and director-actor
Marshall Thompson as the
next of the five films they are preparing
under the Kingman Productions banner.
Wando Andrews is associated in the company,
which just completed filming "Year
of the Tiger" in Saigon. Discussions have
been on with Dale Robertson for the starring
role in "Navy,"
BOXOFFICE November 12, 1962 K-1

. . . Paul
. . The
. . . Walter
. . . Mrs.
. . Abigail
. . Paul
MONTREAL
Deter Ustinov was in to promote his "Billy
Budd." which he produced, directed
and starred in. Terence Stamp, who plays
Billy Budd. accompanied him. They appeared
at the benefit premiere of "The Longest
Day." sponsored by the Canadian Picture
Pioneers. Ustinov pointed to the rave
reviews being Kiven "Billy Budd" in New
York, and complimented the Canadian
Broadcasting Corp. on its films, many of
which are shown on British television.
Michele Morgan was here several days
from Paris, publicizing her "Le Crime Ne
Paie Pas" . longest run on record
at the St. Denis and Bijou theatres was
set by "Et Dieu Ci-ea la Femme," and the
total attendance also was record-breaking
Vanier of Cine France and Eurofilm
has obtained distribution rights for
a number of Russian films, in both the
^^SmA\ll///Af^
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. . . Casey
. . D.
. . The
OTTAWA
T en Larniour closed the Star-Top Drive-In
here but two, the Britannia, a unit of
20th Century Theatres, and the Auto-Sky.
a Bill Freedman operation, remained open
Swedlove of the Linden, a director
of the Motion Picture Theatres
Ass'n of Ontario, believes in mixing^ then\
up. At three engagements one week he had
programs in three languages. In English,
it was 'Tight in the Piazza": for Frenchspeaking
people he had the French version
of "Can-Can." and for Germans a double
topped by "Das Spukschloss in Spessart."
.
For the observance of All Saints Day.
many of the Ottawa schools were closed,
and the Mayfair dropped its adult program
for the matinee and subbed a juvenile feature,
"Tom Sawyer" National
Museizm of Canada played "Prowlers of the
Everglades" and several shorts at the free
show for juveniles 7 years old and over
Saturday morning. Performances were at
9:30 and 11 a.m.
might be another long nin at the com-
It
bined Elmdale and Somerset with "If a
Man Answers." which was held for a second
week. "That Touch of Mink" recently got
The
nine weeks at these theatres
Famous Players Regent,
. . .
managed by
Charles Brennan. is running the Golden
Operetta series, released by Astral Fi'ms.
The series started November 1 with "Rose
Marie." and will continue every Thursday
night for six weeks, with season tickets at
S4.80. Single admission is SI. The same
group of musicals was booked into the Capitol
at Cornwall, starting November 8.
"The Sky Above—The Mud Below" continued
for a second week at the Nelson
prior to the opening of "Long Day's Journey
Into Night" . B. Stapleton's Centre in
dowTitown had a busy week with the sixday
run of "Marco Polo" fi-om Astral Film5.
Manager Frank Gallop gave extra exploitation
for this picture with good results.
The Board of Broadcast Governors, a
government agency, has approved a plan
under which the television station CJSS
in Cornwall becomes an outlet for CJOH-
TV in Ottawa, the latter being an operation
of E. J. Bushnell and associates in the film
industry at Toronto . . . The Brockville
Film Club conducted a Sunday evening performance
of "Come Back Africa," a U.S.
production, in the Ci\-ic Auditorium. The
club is selling S5 season tickets for shows
until May 4.
The Polish embassy sponsored a free
showing of "Eroica" at the Museum Theatre.
The pictm-e deals with life in Poland
during the Nazi occupation.
'April Morning' Director
From Western Edition
HOLLYWOOD—Delbert Mann has been
signed by Samuel GoldwjTi jr. to direct
"April Morning" from the Howard Fast
novel about the start of the Revolutionary
War. with screenplay by Michael Wilson.
Madame X," a U-I film, will be given the
characteristic Ross Hunter glamor treatment
that played a big part in the success of
"Imitation of Life."
Vancouver Festival Fate Depending
On City Funds, Public Enthusiasm
Vancouver Film Firms
Plan to Reorganize
VANCOUVER — "The Bitter and the
Sweet." locally made feature, will be premiered
in London in January, after which
it will be opened here. Oldrich Vaclavek.
president of Commonwealth Film Productions,
which shot the picture, said plans
now are being studied for reorganization of
Commonwealth and Panorama Estates.
Ltd.. which are jointly engaged in film
production.
Panorama owns land in West Vancouver
on which a motion picture studio has been
built, and Commonwealth leases the studio
from Panorama. The companies ha^'e interlocking
directorates.
"One of our problems." Vaclavek explained,
"is the question of which company
pays for equipment at the studio. As a result
we may possibly merge the filmmaking
and the operation of the studio in a newjoint
company. The studio is on 12^2 acres,
but Panorama owns 48 acres and has other
developments in mind. These would not be
included.
"Another possibility is that Commonwealth
will be converted to a public company,
with perhaps a public issue of
seciu'ities.
"In any event, it is the general feeling of
the directors that a regrouping is necessary,
but its foiTn depends on what the lawyers
and accountants work out."
Vaclavek left for England to meet British
shareholders. He will discuss future production
plans.
British Lion Films will distribute
"Bitter."
Vaclavek planned to visit Munich. Paris
and Rome to talk future plans and examine
the effects of the European Common Market
on the Canadian film industry.
"I believe the ECM will be good for the
Canadian industiy," he said.
He intends to meet European film producers,
whom he describes as potential coproducers
of films with the British Columbia
company. Coproductions between
Canada and Common Market film producers
could offer great advantages to both
participants. Vaclavek said.
'Bunny' Aliens Purchase
Bridgeport, Wash., House
From Western Edition
BRIDGEPORT, WASH.—R. B.
"Bunny"
Allen and his wife Cecile have bought the
Chief Joseph Theatre and are getting their
first experience in exhibition. Prior to their
purchase, Allen had been employed as a
heavy machineiT man for Consolidated
Freightways and Mrs. Allen has been working
as a registered nurse. They are both
taking an active role in operating the
theatre.
The previous owners of the Chief Joseph
Mr. and Mrs. R. W. Reneau, who de-
w'ere
cided to go south for the winter, visiting
their son Rex and his family on the west
coast en route.
VANCOUVER—Vancouver International
Festival directors have decided to hold a
1963 festival if two conditions can be fulfilled.
First is that the city council give
some indication that it will support the
festival with a money grant. The second is
that a festival committee study must determine
that the public is Interested in seeing
a festival.
T. N. Beaupre, festival president, said he
does not expect the council to give the
group a firm commitment on money because
of the forthcoming civic elections.
"But I think the future council would be
respectful of the opinions expressed by the
present one." he said, following a meeting of
the festival directors. The city council,
which met before the festival directors held
their meeting, indicated it would be sympathetic
toward continuing its grant.
Alderman Bill Rathie pointed out that
the city's .$40,000 grant to the festival this
year was offset by $16,950 paid back in rent
for the Queen Elizabeth Theatre.
The festival board had decided last
month to cancel the 1963 festival because of
this year's $50,000 deficit. But Premier
Bennett later offered to cover half the
deficit on the understanding that the remainder
would be raised by public donation
and that the 1963 festival would be held.
Beaupre said he hopes to announce in a
few days the makeup of the committee to
study public feelings toward the festival.
He said the festival board would not commit
itself to any final course of action until
the committee's report is received.
However, he said the festival's managing
and artistic directors have been ordered to
get to work immediately to develop the raw
material for a 1963 program.
Ormond Joins Mann Scharf
From Western Edition
LOS ANGELES—Publicist John Ormond
has joined the newly formed Mann Scharf
Co. as a public relations associate, effective
immediately. Ormond will act as editorial
coordinator for the Scharf company,
which has opened offices at 9056 Santa
Monica Blvd. The veteran publicist was
previously with Walt Disney Studios and
Jerry Lewus Productions.
BUSINESS
OPPORTUNITIES
For Rent or Sale: 24 fully oquippsd
Brunswick lanes, v^ell established operati.ng
business, choicest location. "LaSalle,"
945 Granville Street, Vancouver, B, C.
BOXOFHCE November 12, 1962 K-3

. . Linda
. . The
. . The
. . The
TORONTO
.
Deter Ustinov was here in behalf of his
••Billy Budd." a sea drama which he
produced, directed and starred in. Terrence
Stamp, who has the title role, accompanied
him Christian, wife of actor
Edmund Purdom. was in to plug her book
"Linda." in which she describes herself as
a housewife with two daughter.s in the Purdom
home in Italy.
The Arcade Cinema, which opened a
year or .so ago on the .second floor of a
downtown building, will be taken over by
new operators and renamed the Little Arcade,
it is reported in film circles ... A
drawing for a record player marked the
last night of the season at the Lindsay
Drlve-In . local Canadian Mental
Health Club sponsored a benefit showing
of "The Spiral Road" at the Willow Theatre
in subiu'ban Willowdale on a Sunday
evening recently.
International Film Distributors, headed
by N. A. Taylor and Doug Rosen, has secured
Canadian distribution rights for 11
productions from the Dino de Laurentiis
company in Italy. The pictures will have
Ent;lish. French and Italian voice ... In
Hamilton. Joseph Dydzak has installed
Golden Hot-Shot electric in-car heaters in
his Clappison Drive-In for all-winter operation.
The Famous Players Skyway in
the Hamilton area also has heaters.
During the film industry conventions
here during the week of November 26, Famous
Players will host delegates one night
at the College Theatre to watch closed-circuit
TV presentation of the pro hockey
game in Montreal between the Toronto and
Montreal NHL teams . Odeon Palace
in Hamilton has booked quite a nimiber
of stage attractions. The series started
with a concert by Dmilro Hnatiuk, baritone,
then performances Sunday night i4i
of the Hamilton Philharmonic orchestra,
and on Tuesday night i6i by tlic Royal
Winnipeg Ballet . Odeon in Brantford
started the Golden Operetta series
every Thursday night for six weeks.
Pair for Art First Run
TORONTO—Of interest to art-film enthusiasts
was the teaming of the Christie
and New Yorker for the first run of "Odd
Obsession." The Kent Cinema also attracted
extra attention with the Canadian
premiere of "The Flute and the Arrow,"
which secured a good press. The International
Cinema held "The Sky Above—the
Mud Below^' for a second week.
Red Buttons in 'Moon Walk'
From Western Edition
HOLLYWOOD—Red Buttons is the third
star signed by MGM for "Moon Walk,"
romantic comedy headed by Shirley Jones
and Gig Young. The picture goes before the
cameras early in December with Joe Pasternak
producing and George Sidney directing.
The studio is currently seeking the second
feminine lead, still to be cast.
Victoria Taking Over
ZOth-Fox Shipping
TORONTO ~ Negotiations have been
completed by 20th-Fox and Victoria Shipping
Services for the latter to take over all
Fox physical distribution in Canada.
Meyer Adleman. Victoria president, said
the switch has already taken place in Winnipeg,
Calgary and Toronto and will be effected
soon in Montreal. St. John and Vancouver.
Victoria Shipping Services is an affiliate
of States Film Service Corp. of Cincinnati
and Cleveland, Ohio, and Indianapolis, Ind.
Jean Clavel Elected
TORONTO—At the 26th annual meeting
here of the Canadian Film Institute, which
is the central organization for film societies,
Jean Clavel of Montreal was elected
president in succession to James A. Cowan,
Toronto, who had held the office since
1951. Cowan has long been identified with
the film industry. The vice-presidents are
A. L. Hepw'orth of Ottawa and Gaudry Delisle
of Quebec City, while the treasurer
is L. P. MacRae, Ottawa, all of whom
were re-elected. The executive director is
Roy Little, also of Ottawa, who succeeded
Charles Topshee, who went to Basutoland
in Africa to engage in extension work.
Signs Sebastian Cabot
HOLLYWOOD — Sebastian Cabot, of
Checkmate TV fame has been signed by
Edward Small's Admiral Pictures for a
costar lead.
Translation for Paleface:
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
or BUY theatres, is with
BOXOFFICE CLEARING HOUSE
You get year - round service."
(4 insertions at the price of 3)
BOXOFFICE, 825 Von Brunt Blvd., Kansas City 24, Mo.
Pleose insert tlie following od times in the CLEARING HOUSE
Classification
Enclosed is check or money order for $ (Blind ads 12< extra)
K-4 BOXOFFICE :: November 12, 1962

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATUREREVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANOISING IDEAS
THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Selling Today's Pictures With Complicated Themes
Advance Teaser Campaign, Three Weeks or Longer
Is Necessary, Points Out L E. Forester
The thoughts expressed in the following paragraphs on preselling the growing
number of today's "special treatment" pictures represent the growing conviction of
theatre admen everywhere, reports L. E. Forester of Dallas, advertising -prornotion
director for Frontier Theatres. "Routine advertising, a few days or even a week in
advance, just doesn't allow enough time for the 'message' to soak in when you are trying
to sell pictures with today's complicated themes," he points out.
The following article was sent to all managers of the Frontier circuit in Texas and
New Mexico by the Frontier advertising department.
L E.
FORESTER
Advertising manager for Frontier Theatres, Da
Let's visit for a few minutes about theatre
advertising in general, and no campaign
in particular!
While a major revolution in production
has been going on in recent years, there
have been few, if any changes in the methods
of advertising at the local level. We
are still pretty much plugging along at
publicizing our attractions just as we did
in the "good old days" when moviegoing
was habit!
In the days of block booking, when all
of a film company's product for the year
was bought in a bushel basket, routine advertising
kept the customers coming. Ouibig
campaigns for big Sunday pictures,
seldom started more than a week in advance—and,
indeed, a longer-in-advance
buildup was not necessary.
We didn't have to put people "in the
mood" to go to the show. They were already
in the mood and within one week's
time, it was easy to stimulate a mass stampede
to our theatre to see our "big pictm-e."
The capacity audience was ready and willing.
We merely nudged them en masse to
the boxoffice.
Today, there is no such thing as the
"moviegoing habit!" People are no longer
"in the mood" to attend the theatre. They
are in the mood to watch TV—or go bowling—or
go boating—or go nightclubbing
or go visiting—or go drag-racing or just
ridin' around!
TODAY'S PICTURES
True, there are still many run-of-themill
pictures, and since every picture in a
manager's lineup cannot possibly be given
special treatment, these average attractions
must, of necessity, be advertised
routinely—trailer on the screen, displays
in the lobby, a display ad the day before
opening and through the first day. Attendance
is largely limited to the remaining
segment of the population that is still
"in the mood" to see movies regularly, and
how that segment has shrunk!
BUT WHAT ABOUT MAJOR PRODUCT?
Here is where our "advertising thinking"
needs a radical overhaul, to keep pace with
the radical change in "production thinking."
Almost every major, preferred-time release
these days is, in a sense, a "problem
picture." Routine advertising will not produce
a want-to-see mood in the minds of
the infrequent moviegoers. A display ad
the day before opening and on opening
day, and the same scheduling of radio
spots, distribution of heralds, etc., is invariably
too little and too late!
You can't wait until the last minute to
persuade a person to get "out of the mood"
to watch TV and "into the mood" to go to
the show! He is a creature of habit and
habits are not suddenly overcome. He is not
going to read your opening day ad or hear
your opening day radio spot and drop
everything to rush down to the theatre to
see a picture, any more than you or I rush
right out to buy a tube of toothpaste the
first time we hear a TV commercial command
us to do so!
The prospective movie patron must be
conditioned by a sustained, advance campaign,
so that by the time the picture
opens, he has worked up a will to see it.
Going to the show is seldom a spur ofthe-moment
impulse. Even the teenagers,
who are most apt to act impulsively, an-
BOXOFFICE Showmandiser :: Nov. 12, 1962 — 181 —
Cogent Quotes
Thought-provoking quotations from a
recent article sent by Frontier Theatres'
advertising-promotion department,
headed by L. E. Forester, to its managers
in Texas and New Mexico:
Today, there is no such thing as the
moviegoing habit!
Almost every major, preferred-time
release these days is, in a sense, a
problem picture. Routine advertising
... is invariably too little and too late.
The prospective movie patron must
be conditioned by a sustained, advance
campaign.
A poor opening day's gross is never
made up.
After opening? From now on. you
are at the mercy of word-of-mouth.
ticipate in advance the pictures they want
to see. And with the older householders,
this resistance to instant action is even
more pronounced.
WHAT TO DO ABOUT IT!
There is but one answer—the Advance
Teaser Campaign!
By waiting until the last minute to fire
your advertising artillery, you allow no time
to build up curiosity in the minds of your
prospective patrons! Even though your
day-before-opening ad and radio spots
may have maximum impact, it's too late to
persuade a prospective customer to change
his premade plans to go bowling, play
bridge, watch the Untouchables, visit Aunt
Sophie, mow the lawn or what have you!
Consequently, your opening day's gross
falls short of what it could have been, if
those prospective customers had been conditioned
in advance to see the picture—before
they were committed to other plans.
They'll come later on in the run, you say?
Maybe yes, maybe no! If the picture is
playing Sunday-Wednesday, the chances
are 10 to 1 that the patron lost on Sunday
will not attend on Monday. Tuesday or
Wednesday, because these are work or
school nights. And if the attraction is
(Continued on next page)

. . . Coming
Hee
Complicated-Theme Pictures Require
Longer Buildup . . . Teaser Ads Urged
(Continued from preceding pagd
playing a full week, opening on Thursday
I
in larger towns! i, a poor opening day's
gross is never made up! No matter how big
a Saturday and Sunday you may have, if
you don't gel a big Thursday and Friday,
yur full week's gross will fall far short of
what it might have been.
LET'S BE SPECIFIC!
The first step, of course, is to wisely
choose which pictures are to get the three
weeks < or even longer > advance teaser campaign.
Such a long sustained advance buildup
is less needed for an Elvis Presley picture
or a Hatari! than for a Bird Man of
Alcatraz, The Chapman Report, Judgment
at Nuremberg, Advise and Consent, or a
Counterfeit Traitor.
Of the releases coming up now or in the
near future, we would say advance teaser
campaigns should be initiated for these
titles:
The Pigeon That Took Rome
The Manchurian Candidate
Phantom of the Opera
No Man Is an Island
Gigot
Billy Rose's Jumbo
If a Man Answers
King of Kings
What Ever Happened to Baby Jane?
WHAT ADVANCE TEASERS TO USE
The advance campaign does not need to
be expensive. It can consist of:
1. A gratis teaser trailer on the screen
three weeks in advance.
2. A one-sheet display board in the lobby,
with a "flitter" arrow that says, "Watch
for This Sensational Entertainment
Soon!" If no one-sheet Is
at hand, use the cover page of a pressbook!
Or a page ad cut from a trade
magazine!
3. The handout of small printed slips or
cards, in the theatre, on the street, in
the front seat of parked cars, with
nothing more than a brief, intriguing
copy, such as: "Did You Know That
the 'Bird Man of Alcatraz' spent 43
Years in Solitary Confinement? His
Fantastic Story Will Soon Be Told on
the Screen of the State Theatre."
4. Mail personal letters a month In advance
to PTA presidents, school heads,
welfare workers, etc., alerting them to
the fact that you have just been fortunate
enough to have secured a booking
of "The Miracle Worker," or a new
Disney, or the same sort of letter to
every lawyer in town, about "Judgment
at Nuremberg," or more letters to every
politician or political party worker
about "Advise and Consent."
5. Three weeks or even a month in advance,
run a small one-column "Alert! !"
type ad in the newspaper announcing
the "Sensational News" that you will
soon be showing the Biblical spectacle
"King of Kings." You get the idea!
6. Follow up your "Alert!" ad with a series
of just small teaser ads on the
same attraction.
7. Make up a clown dummy and hang it
from the highest visible point of your
building, or at any suitable spot in
town, with a sign that reads: "Please
Hang Around Until 'Jumbo' comes to
the State . . . Soon!" Leave it hanging
there for three weeks, or until some
prankish kids swipe it, and then plant
a newspaper story about the clownnapping.
8. A month in advance, schedule one radio
spot a day consisting of nothing
more than the sound of a telephone
ringing and the copy: "If a Man Answers,
Don't Hang Up ... It May Be
Bobby Darin or Sandra Dee!"
9. Two or three weeks in advance of any
science-fiction thriller, improvise a
hundred or more small parachutes

. . How
Phone Call Chances
On Publicity Find
When Morris Steinman was given the job
of promoting the opening of "El Cid" at the
Strand in Mihvaukce, he looked around for
some impressive name or event to stir up
theatregoer uiterest. Charlton Heston, the
star, was on location in Madrid, and unavailable,
as were other members of the
cast.
However, he recalled that Heston had
married a girl from Two Rivers, only 95
miles from Milwaukee, and he put through
a phone call to Mrs. Heston's parents, and
was pleasantly surprised to discover that
the actor's wife was visiting there. He told
her:
"Mrs. Heston, never did I expect to find
you in Two Rivers. You know we are opening
at the Strand Theatre here with your
husband's picture, 'El Cid." "Well, my idea
was to phone your parents, and ask them to
come on down to Milwaukee for a little
family party and dinner, and then attend
the performance aftei-ward. But, with you
there, how about bringing your relatives?"
After checking with parents and other
relatives, she agreed to drive to Milwaukee
the next day. Steinman, Allied Artists
publicist from Minneapolis, lined up radio,
television and newspaper interviews, worried
a bit that Mi-s. Heston might not
agree to the merry-go-round. But, she assured
him she would be happy to do what
she could.
Accompanying them on the publicity
rounds was Estelle Steinbach, manager of
the Strand. Mrs. Heston was asked questions,
such as, "What kind of a man is your
husband to live with . does it work
out when he gets into character for a picture
What character role made him
. . . most difficult to live with, etc."
Steinman says Mrs. Heston was "terrific."
After the publicity rounds, the Two
Rivers party was taken to an informal dinner.
Besides Mrs. Heston, Steinman and
Miss Steinbach, present were the father,
L. B. Clark, superintendent of schools at
Two Rivers 42 years; two sisters, a brotherin-law,
a niece and Mrs. Heston's dramatic
and foreign language teacher at high
school.
Where's Lost Audience?
Some at Dance Halls
Now exhibitors can figure where a part of
the famous "lost audience" go besides to
television. Some of them go to taxi dance
halls! That was part of the formal report
of a University of Michigan sociologist as
presented before the Detroit city council in
a lengthy report over dance hall regulation.
Lonely men made up most of the patronage,
it was stated by Dr. Charles Perrow
in his report—and those who have
grown tired of movies, bowling or other entertainment.
So the dime-a-dance (now 12
cents) girls profited, it was found.
'Day' in Parents' Movie Guide
"The Longest Day" gets considerable
promotional assistance from a pictorial
article appearing on the lead page of the
Parents' Magazine Family Movie Guide department
in the October issue
The Wisconsin-Upper Michigan Florists Ass'n saluted the motion picture industry at its recent two-day
convention In Milwaukee, building a number of floral decorations around film displays and film exhibition.
Al Jahncke, U-l office manager at the Brewer City, furnished all the props and material, which
were spread around the entire fifth floor of the Schroeder Hotel. Manager Joe Reynolds of the Tower
Theatre, where "If a Man Answers" was playing at the time, reports the convention tiein gave him some
extra admissions. The floral group also used the film industry theme in floral designs at the Wisconsin
State Fair.
You Don't Have to Give Up Kiddy Trade
With Art Films; Here's How It's Done
The Bar Harboui- Theatre in the Massapequa
Park Shopping Center on Long
Island, N.Y., may be referred to as an art
house inasmuch as it books a wide variety
of pictures, domestic and foreign. However,
it frequently makes a pitch for the
youngsters and teenage trade when the
attraction is right. And kiddy show series
are held there in summer and winter.
So when Charles Stokes, the manager at
the time, opened a booking of "Les Liaisons
Dangereuses," the French snapper, his first
step was to post in the boxoffice a sign
stating: "Persons under 18 years of age
will not be admitted unless accompanied by
an adult. Proof must be shown when there
is doubt." Another sign with the same copy
remained outside during the three-week
run.
FRANK, NOT SENSATIONAL
Stokes was frank but not sensational in
handling his copy in heralds, displays, ads,
etc. His theme was: "Roger Vadim's uncut
masterpiece . . . Some say it's ovei-whelmingly
moral—others charge it's pornographic,
lewd! . . . Time magazine says:
'It's orderly, intelligent, wickedly funny;
clearly Roger Vadim's best film' . . The
.
pictui-e with the famous 'bottoms up'
scene." Copy was in average-size type.
Ed Myers, a cartoonist, was a resident in
the Bar Harboui- neighborhood, and Stokes
went to him for a stunt which went over
big. Myers was happy to put on a French
beret and draw cartoons of patrons who
wanted one, outside when the weather permitted,
and inside when it didn't.
Tables, umbrellas, etc., were borrowed for
a French sidewalk cafe, with original
paintings even! The latter were borrowed
BOXOFFICE Showmcmdiser :: Nov. 12, 1962 — 183 —
from a local art school, and actually were
for sale.
Stokes had another French adult attraction,
"Today Is My Turn," with a cast unknown
in this country. Stokes built his
promotion around the title, getting nine
merchajits in the shopping center to go in
on a "Tomorrow Can Be Your Turn" giveaway.
Each participant put up ten prizes
each—for example, a Mobil station, ten car
grease jobs. To get a prize, it was only
necessary to check off the gift preferred,
fill out name and addi-ess and drop the
herald in a box at the theatre.
PREFER CHINESE DINNERS
Store managers drew the prizes. About
700 filled-out heralds were turned in.
Nearly 70 per cent preferred the Chinese
dimier.
Later Stokes put over another giveaway
called "Today Is Your Turn." This time
it was based on cards. Each participating
store received his name printed alone (with
film title and other copy) on some 400
cards. All cards were passed out at the
theatre. The giveaway, called a bonus, went
to each card with the theatre name
stamped in a special box. Winners had to
take their cards, each with a theatre ticket
stub, to the named store. Each participant
gave out about ten "Bonuses."
Copy made no attempt at sensationalization.
Type in normal size stated: "A Great
An exceptional picture,"
French Film . . .
plus "The most talked-about movie scene
of the year!"
For "Murder She Said," a general patronage
film, for once, Stokes promoted a "List
Agatha Christie Books" contest via 10,000
heralds.

Manpower Plus Brainpower Make 9
Advertising Dollar Go Long Way
Up-to-date showmanship, tireless effort.
all-out push—this combination should roll
up grosses on almost any feature. And
when it's applied to A-prade releases, the
returns should be sensational.
This was Uie opinion of Trans-Texas
Theatres president Earl Podolnik. general
manager Norm Le\inson. managers LeRoy
Ramsey, Gene Welch. Bill Bohling, Geneva
Wood and Fred McHam. and MGM publicist
Pliil Brochstein at a Dallas powwow,
held early in the summer, on "Boys' Night
Out."
Trans-Te.\as marshalled its promotional
forces on this comedy, to which was added
distributor support. Thus well supplied
with ammunition, the five managers laid
out step-by-step caxnpaign outlines for the
openings at the Hollywood Theatre in Fort
Worth, the Capri in Dallas, the Fine Arts in
Denton, the Strand in Wichita Falls and
the Capri in El Paso.
The results ranged up to "tremendous."
At Dallas, a sponsored "Boys' Night Out"
contest, used in all five situations, produced
an estimated $3,200 worth of free newspaper,
television and radio publicity for an
outlay of $62 by the theatre. This is really
making the advertising dollar go far.
Large lobby ponels, such as indicated above, were
constructed at the Paramount Theatre in San
Francisco by Manager William Struddick for "Wild
for Kicks." They were credited with
patronage very substantially.
increasing
THE PITCH TO AVOMEN
Gene Welch, the Dallas Capri manager,
got the Dallas Times Herald to sponsor the
contest. The Dallas twist was that the
pitch was made primarily to the women.
Don Safran, writer of the Show Biz column,
had large space announcements inviting
wives to write essays in 25 words or less on,
"I believe my husband deserves a Boys'
Night Out because ."
. . Art was included
in the stories. Women were the judges—the
wives of Fred Hull jr., MGM division manager;
Trans-Texas general manager Levinson,
and columnist Safran.
Tw-enty-five husbands, selected from letters
submitted by wives, were taken by bus
to a steak house for a dinner, then to a
screening room where they were served
champagne by a half-dozen or so models,
after which they viewed the film. Before
returning home, each husband was given
two guest tickets and perfume for his
wife. Columnist Safran hosted the night
out. Photographers and newsreel cameramen
went along for coverages.
HUSBANDS INVITED
Mrs. Wood of the Pine Arts at Denton
got the Record-Chronicle to sponsor the
contest, with husbands who hadn't had a
night out in a long time being invited to
send in their names, noting the last time
they had had an evening out. Wives had
to verify the statements, which were sent
to the Record-Chronicle "Just for Fun
Contest" editor. The Ford dealer supplied
cars, each with a girl driver, to take the
boys to dinner and home from the showing
of "Boys' Night Out."
The husbands had to promise not to try
to date the girls!
Mrs. Wood used the line, "If you believe
in sex and fun, please join us, etc," in theatre
displays and some of her outside
advertising.
An oversize black champagne bottle in a
lavender-colored tub of imitation ice was an
effective front-of-the-theatre gimmick.
Under a "Lift Here" movable label on the
bottle was this: "4 Boys + 1 Girl = Boys'
Night Out."
She carried out other promotions, including
a sound car tour of the surrounding
lakes area, crowded at that time, with special
spots.
In Fort Worth, LeRoy Ramsey got Jack
Gordon of the Fort Worth Press to sponsor
the Boy's Night Out contest. Forty
wirmers were selected. He had a couple of
"mature" women picket the Hollywood theatre
front with A-boards reading, "Unfair
to Girls—We Want a Girls' Night Out . . .
See, etc."
POSSE MEMBERS FREE
Bill Bohling at El Paso got newspaper,
TV and radio space with a similar contest.
He had members of the El Paso Sheriff's
posse as guests at the opening in their western
attire.
Besides the competition for married men,
Fred McHam of Wichita Palls got plenty of
help from the classified ad promotion he
has carried with the local paper for a long
time.
The above multiple promotion, whose
appearance in Showmandiser has undergone
a number of delays, is presented as an
example of strong selling that is typical of
Trans-Texas showmen.
176 Miles for 'Lolita'
Dennis Heller, assistant manager at the
Plaza Theatre in Patchogue, on Long
Island, and an usher drove a convertible,
promoted from a dealer, 176 miles with two
girls sitting in the back passing out lollipops
in behalf of "Lolita." The mileage was
added up in two days.
Splurge at Big Fair
Both Ai-my and Marine cooperation
was lined up by Interstate Theatres publicists
at Dallas during the State Fair of
Texas, at which an annual attendance of
three million is claimed, for attractions
at Interstate's Palace, Majestic and
Esquire theatres. Note the sign (really
8x12 feet) on an Army recruiting service
truck on the fairgrounds, in behalf of
"The Longest Day" opening at the
Esquire.
Lower photo shows a Marine Corps
booth at the fair at which Hal Cheatham
and his coworkers tied in with showings
of the Marine "A Force in Readiness" to
obtain plugs for attractions at the Majestic
and Esquire.
The exposure was great, and the cost
was negligible.
Big IGA-Quaker Oats Tiein
For 'Billy Rose's Jumbo'
The Independent Grocers Alliance and
Quaker Oats will put on a jumbo promotion
in its 7,000 stores in the U.S. and Canada
for "Billy Rose's Jumbo," a Christmas release.
The Quaker Oats $6,000,000 tiein includes
free tickets, inflated-animal premiums,
newspaper, TV and magazine advertising
and store displays.
Stress on Outside Revenue
Bernard Mack, president of Filmack
Corp., Chicago, emphasizes that the company's
1962 holiday promotion manual contains
many ideas to increase outside revenue
during the coming holiday season. A
new Christmas Savings Club plan is featured,
making three such trailers available
for sale to banks and savings and loan
companies.
— 184 — BOXOFFICE Showmandiser :: Nov. 12. 1962

Governor
(
» u tm
InterprelMve onalysis at lay and tradepress reviews. Running time Is in parentheses. The
s and mil1US signs indicate degree ot merit. Listings cover current reviews, updated regularly.
IS depart
mcnt also serves as an ALPHABETICAL INDEX to feature releases. © Is tot
VisfoVision; Superscape; Panovision Regalscope; Technirama.
e; vV
denotes
s
80X0FFICE Blue Ribbon
if
Award;
fe)
Q color photography.
it,
For listings by
the order ot release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
t+ Very Good; + Good; — Fair; — Poor; = Very Poor. In the summoi7 H is rated 2 pluses, — os 2 minuses.
a! H a: h o a:
I
2672 Airborne (7S) Ac Diamond-SR 10- 8-52 ±
2616 All Fall Down (111) Drama MGM 3-26-62 ff
2663c©Almost Aiijels (93) Dr/Music BV 9-10-62 ±
2637 ©AssiOiimeiit Outer Space
±
(79) SF-F.intasy AlP 6-11-62
Tfe*
xii;l>
+ 3+2-
# d: -f 10+1-
± +f -H 8+3-
1+1-
— B
262S©Bachelor of Hearts (97) Com.. .Confl 5-7-62 +
2664©Barabbas (134) t 70 Bib Dr. ..Col 9-10-62 H
2605 Bashful Elephant, The (SO) Com-Dr..AA 2-19-62 +
2634 Belle Sommcrs (62) Drama Col 5-28-62 ±
2653 ©Best of Enemies, The (104) ®
1+
+ +f tt ff tt 11+
± - ± 3+3-
+ + ± 5+3-
War Comedy-Drama Col 8- 6-62 + + -H--t- + + ++9+
2609 Big Moncv. The (89) Comedy Lopert 3-5-62+ 14
2624 ©Big Red (Sg^j) Adv BV 4-23-62++ ± + + ff H ff 11+1-
2640 Big Wave. The (73) Drama AA 6-18-62+ + 2+
2662 Billy Budd (123) © Sea Drama.... AA 9- 3-62 ff + ff ft ++ 9+
2461 Bird Man of Alcatraz (142) Dr UA 6-25-62++ ff f+ ++ ff + ++14+
2667 Bloody Brood, The (69) Cr Astor 9-24.62 +
Crime-Drama Astor 9-24-62 +
2631 U© Bon Voyage (132) ® Comedy.. BV 5-21-62 ff + ++++++++
2669 Bourbon St. Shadows (70) Cr M PA 10- 1-62 +
2640©Boys' Night Out (115) © Com.. MGM 6-18-62 ++ i: ± ++ + +
2651 Brain That Wouldn't Die, The
(71) Horror Dr AlP 7-30-62 ±
2625 ©Broken Land, The (60) © Wn 20th-Fox 4-30-62 ±
2619 Burn, Witch. Burn (89) Susp AlP 4-9-62+ —
—C
2633 Cabjiet ot Caligari, The (104)
© Horror Drama 20th-Fox 5-28-62+ —
2613 Cape Fear (105) Suspense Dr U-l 3-19-62+ ++
2658 Carnival of Souls (91)
Psycho-Melodrama Herts-Lion 8-20-62 +
.
2673 Carry On, Teacher (86) Com. 10-15-62 ++
2603 Cash on Demand (84) Suspense Col 2-12-62+ +
2659 ©Centurion, The (77) Spectacle PIP 8-27-62 ±
2661 ©Chapman Report. The (125) Dr WB 9- 3-62 + ±
2608 Choppers, The (64) Melodrama SR 2-26-62 ±
2639 Clown and the Kid (65) Com-Dr UA 6-18-62 ±
2660-Coming-Out Party. A (98) Com.. Union 8-27-62++ +
E645 Concrete Jungle, The (86) Dr... Fanfare 7-9-62+ +
2650 Confessions of an Opium Eater
+
(85) Shock Melodrama AA 7-23-62
2590 Continental Twist, The
(See "Twist All Night")
2620 Convicts 4 (reviewed as "Reprieve")
(106) Drama AA 4-9-62+ + ±
2607 Couch, The (89) Suspense WB 2-26-62 :t ± ±
2621 yOCounterfeit Traitor. The (140)
Drama Para 4-16-62 ff H +
2665 Cry Double Cross (65) Melodrama Atlantic 9-17-62 +
ff
+ +
+t
2608 ©Black Tights (120) ® Ballet.... Manna 2-26-S2 ++ * + ++++++ 10+1-
1+
1+
13+ ¥r
1+
H- 10+2-
1+1-
1+1-
± 4+2-

REVIEW DIGEST
AND ALPHABETICAL INDEX In the summory H is rated 2 pluses. — as 2 minuses. Very Good; + Good; — Fair; Very Poor.
t
il
:oei> lu.lxocla.SlKC
2677 Mnnchurian Candidate Tlie (126)
Suspense Drama UA
2641 Manster. The (72) Horror Or Lopert
2663 ©Marco Polo (100) c Ad» AlP
2654 Matter of WHO. A (90) Com. . Herts-Lion
2642 ©MermaiJs of Tiburon. The
(77) Undervrater Ad» Filmgroup
2632 QMerriirs Marauders (98) (g Dr. WB
2656 ©Mighty Ursus (90) Ad» UA
2629 Miracle Worker. The (106) Dr UA
2632 Mothra (90) Tohoscooe. HoDr Col
2632 UOMr. Hobbs Takes a Vacation
(116) il (SS) Melodrama Astor
2655 Night They Killed Rasputin. The
(87) Melodrama Brigadier
29-62 H
2656 ©No Man Is an Island
(114) W.ir Dr.ima U-l
2638 No Place Like Homicide (S7)
Farce-Comedy
Embassy
2643 Notorious Landlady. The (123) Com.. Col
2656 Nun and the Sergeant, The (73)
War Drama UA
2667 On Any Street (90) Melodrama. .
Miller-SR
2610 Only Two Can Play (106) Com. . Kingsley 3-
2869 Operation Snatch (S3) Com Confl 10
—PQ—
2643 Panic in Year Zero! (93) Dr AlP 7
2642 Paradise Alley (81) Comedy Astor 7
2652 Payroll (SO) Crime AA 7
2633 ©Peeping Tom (86) Suspense Astor 5
2678 Period of Adjustme:it (112) Com..MGM 10
2677 Phaedra (115) Drama Lopert 10
2637 Phantom Planet, The (82)
SF-Fantasy AlP 6
2640 ©Phantom of the Opera (84) Ho. ..U-l
2648 Pigeon That Took Rome, The
(101) ® Comedy Para
2652 ©Pirates of Blood River
(87) d) Action Col
2653©Playgirl After Dark (92) Dr Topaz
2614 ©Premature Burial, The (81)
® Horror Drama AlP
2S72 Pressure Point (87) Drama UA 10
2606 ©Prisoner of the Iron Mask.
The (SO) © Adv. (Eng. dubbed) AlP 2

.
. ) (p) 70 D .
.
Doc,
Feature productions by compony in order of re[ease. Runni ig time is in porcntheses. (€) is for CinemaScope;
(V) VistaVision; p^ Ponovision; (t) Techniramo; s^ Other an( morphic processes. Symbol ij denotes BOXOFFICE
Blue Ribbon Award; Color Photography. Letters and co nbinations thereof indicate story type—(Complete
key on next page). For review dotes and Picture Guide pogc lumbers. See REVIEW DIGEST.
ALLIED ARTISTS AMERICAN INT'L
Hands of a Stranoer (SS'/z) D. .6204 Burn, Witch, Burn (89) .. Ho. .704
Janet lilalr. Peter Wmearde
Phantom Planet, The (82) SF.
llejin Fredericks, Coleen Gray
©Assignment Outer Space
(79) SF.
Archie Savage, Gaby Farinoo
BUENA VISTA
©Moon
Torn
Keith.
COLUMBIA
I
Pilot (98) C..128 Don't Knock the
Twist (87) M..622
Chubby Ctiecker, Blancbard
Marl
^EATURE CHART
Experiment in Terror (123) . . D. .623
(lli'iui Ford, Lee Remick
Safe at Home! (83) D. .624
Mickey Mantle, Roger Maris,
Patricia
Baj-ry
CONTINENTAL
Hareld Lloyd's World of
Comedy (94) (EiiLsodes from
Lloyd's 1924-39
features) C.
R.der on a Dead Horse
(72) 00. .6212
John Vivyan, Lisa Lu, Bruce
Gordon, Kevin Ha^en
The Brain That Wouldn't
Die (71) Ho.. 705
llorb (Ja,son) Bvcrs, Virginia Leitli
Invasion of the Star
Creatures (81) SF. .706
Bob Ball, Frankle Ray
Five Finger Exercise (109) . . D. .625
Rosalind Russell, Ma-ilmlUan Scbe'l,
Jack Hawkins, Richard Beymer
13 West Street (SO) D. .626
Alan Ladd, Rod Steiger,
Dolores Dorn. Michael Callan
©Bachelor of Hearts (97) ...I
'llardy Kruger, Sylvia Syms
A Taste of Honey (100) I
Dora Bryan, Rita Tushingham
QMothra (90) Ac. 627
All-Japanese cast (Eng-dubbed)
Reorieve (106) D..6205
(See Convicts 4" in October
listing)
The Bridje (104) 0..S207
(Eiig-dubbed) Volker Bohnet
Cwitessions of an Opium
Eater (85) D..e206
Vincent Price. Unda Ho
Payroll (80) Ac. 6210
Michael Oaig. Francotse Prevost
©Prisoner of the Iron Mask
(BO) © Ac. 701
Mieliael Lemoine, Wandisa Gulda
;„-©Bon Voyage (132) C..129
Frrd Mac.Murray, Jane Wymaji,
Miiliael Callan, Htborali Walley
Advise and Consent (138) © D. .628
(Siarles LAUghtoo, Henry Fonda.
l>on Murray, Walter Pldgeon,
Gene Tlemey, Francbot Tone
©Tlio Wild Westerners (70) W .629
Jas. Pbllbrook. Nancy Kovack.
Guy Mitchell, Duane Eddy
Never Let Go (90) D.
Peter Sellers, Richard Todd
The FrioMenet) City (97) D..62U
Hert>ert Lom, Jofan OregBon,
Yvonne Homain
©Tales of Terror (90)
Vincent Price, Basil Rathbone,
Peter Lorre. Debra Paget
©Big Red (89) OD..
Walter I'ldgeon. Gllles Payant
Th« Notorious Landlady
(123) MyC.
Jack Lemnron, Novak.
Kim
Fied Astalre
Panic in Year Zero! (93) © D. .
Ray MUland, Jeaa Ha(en.
Frankle Avaloo
Zotz! (57)
Tom Poston, JuUa Meade,
Keilaway
Cecil
©Marco Polo (100) ©.
liory Calhoun. Yoko Tanl
The Interns (120) D , .703
Mlciiael Callan, Cliff Robertson,
Jas. Mac\rthur. Haya Harareet
The Tlirce Stooges in Orbit
(57) C..704
Stooges, G-n I)ouglas, Terence Stamp
©Reptilicus (. . )
©Pirates of Blood River
(S) (87) Ad.. 710
Kenvin Mathews, Corbett
Glenn
The Loneliness of the Long
Distance Runner (103)
Michael Redgrave. Tom Courtenay
The War Lover (105) D. .712
Steve McQueen, Robert Wagner,
Shirley Ann Field
©Day of the Triftids
(119) (© Ho.
Howard keel, Nicole Maurey,
Mervyn Johns
©Samson and the Seven Miracles
of the World (..) ©..Ac. 714
Gordon Scott, Yoko Tanl
©In Search of the Castaways
(110) Ad. 136
Maurice (Jhevalier, Hayley Mills,
tleorge Sanders
©Barabbas (134) (D70 Dr,,713
Anthony Qulnn, Sllvana Mangano.
Arthur Kennedy, Katy Jurado
©Lawrence of Arabia
(
(Special Release)
Alec Guinness. Anthony Qulnn
©The Raven ( . . ) (?) .... H
Vincent Price. Peter Lorre,
Boris Karloff
©The Old Dark House
(..) MyC.
Tom Poston, Robert Morlev
055 Days at Peking ( .
. ) ® .
Oiarlton Heston, Afa Gardner,
David Niven
. D
©Travels of Marto Polo (..)..D.
.\nthony Qulnn, France Nuyen
©The Young Racers (..).. fl
Mark Damon, Bill (Campbell
The Pit (..) Ho,
Dirk Bogarde, Mary Ure
©Miracle of the White Stallions,
The ( ) [
Robert Taylor, Lllli Palmer
©Bye Bye Birdie (..) ® C/M.
Janet Leigh, Dick Van Dyke
Congo Vivo ( .
Jean Seberg, Gabriele Ferzettl
BOXOFFICE BookinGuide Nov. 12, 1962

BSiSra
-D.
FEATURE
CHART
The key to lelfers ond combinations thereof indieoting story type: (Ad) Adventure Drama; (Ac) Actic
Drama; (An) Animotcd-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Dron
with Music; (Doc) Documentory; (Dr) Droma; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Dramo; (M) Musicc
My) Mystery; (OD) Outdoor Droma (S) Spectacle; (SF) Science-Fiction; (W) Western.
EMBASSY
,
No Love for Jolinnle (110)
©
Peler hlncli. Mm) I'MCb
T*o Women (99)
(Qig-dubbed) . .Hophia Lorm
AA-G-M
I
1
OSweel Bird ol Youth (120)
f) D
OiTiildlne I'aec faul NcMinail
OThe Horizontal Lieutenant
(90) ^c) C.
Jim nutton. Prentiss
Paula
All Fall Down (111) D..211
Eva Marie Saint. Wa/ren Beatty.
Karl .Maiden. .Xneela LanabufT
©Ride the High Country
(94) (g) OD. 216
Kuidolpli Scott. Joel MoCrea
PARAMOUNT
212 The Man Wlio Shot Liberty
Valance (123) W. .6114
Jiimes Sltwiirl. Jolin Wayne.
Vera Miles
OOThe Counterfeit Traitor
(140) D..61U
William Hddea. Ulll Palmer
(pre- release)
©Escape From Zahrain
(93) ® *c
Yul Brynner, llhue.
Madlyn
Sal Mlneo
20TH-FOX
I.V ©Slate Fair (118) ra,.D/M..20
l';it lioiuie. Hohby liarlii, I'ami'l
Tirfin, Ann-Margrot, Alice Faye.
Tom Kvinn
©Broken Und (60) © W..20
Kent Taylor, jody McOea,
hlanna
Darrln
Hand of Death (60) Ho .212
Jiilin Agar, I'aula Raymond
The Cabinet of Caligari
(104) © H0D..211
Ulynls Jo^B. Dan O'Herllby
UNITED ARTISTS 3
©Jessica (105) ® C. .6219
Maurice Chevalier, Angle lllcklnaon
©Follow That Dream
(P) (110) C. 6216
IChis I'lesley, Arthur OConnrll
©Geronimo (102) OD, 6221
Chuck Connors. Devi
Kamala
>n Incident an Alley (83) 0. ,6213
Wiu-llelil. ChrLs Erhi U'Uunnell
Third of a Man (80) D..6226
SImun Oakland
Place Like Homicide
(87) Hoc.
Kenoetb Connor. Bhirlf)' Batun
3The Sky Above—the Mud Below
Lolita (152) D..217
James Ma.son. Winters,
Shelley
I'rter Sellers, Sue Ljon
©Boys' Night Out (115) © C. .218
Kim Novak. James Oarner. Tony
Randall, Janet Blair
Hell Is (or Heroes (90). D 6116
Stele McQueen, Bobby Darin,
Fess Parker, Bob Newbaj-t
©Lisa (112) © D..210
Stephen Boyd. Dolores Hart
©It Happened in Athens (92)
© Ad.. 214
Jayne Mansfield. Nleo Mlnardos
Road to Hong Kong (91). C.
UliiR I^Dsli). Bob Hope,
Joan (^llins, Dorothy Lamour
Strangers In the City
(80) C
Robert (Jentlle. Kennj- Oelniar
©Tarsui Goes to liHlia
(S6) Ad. .222
Jock Mahoney, Slml. Mark Dana
©Two Weeks In Another Town
(104) © D .220
Kirk Douclas. E*r. Robinson,
Pyd ftiarlsse. (ieo. Hamilton
©The Wonderful World of the
Brothers Grimm (137)
Laiirenoe Harvey, Karl Boehm
(Cinerama engagements only)
©I Thank a Fool (lOO) ©-D. .301
Susan Hayward, Peter FIncli
lJ©The Counterfeit Traitor
(140)
y©Mr. Hobbs Takes
Vacation (116) ©
a
C .215
D..6113
Palmer
James Stewarl. Maureen O'Hara.
William Holden, Ulll
FalilMi. Uurl Peters
©My
Shirley
Geisha
MaoLalne,
(120) ®..CD. .6118
Yv«s Mootand.
Patrol (70) Ac. 216
Air ©
0. Bdw. Robinson. Bob Cummlnis Wlllard Parker. Merry Anders
©Halai! (159) Ad. .6119
John Wayne, Red Buttons. Esa
MartinelU. Hardy Knijer
218
tJi©5 Weeks in a Balloon (101)
. , ,c, Ad
Red Buttons. Fabian. Barbaj-a Eden
Ci-drlc llajjvvicke. I'eler Uirie
©Hemingway's Adventures of a
Young Man (145) ® D. .213
Richard Beymer, Susan Strasberg,
Iiiine Haker. Paul Newman
The Firebrand (63) © ..Ad.. 217
Kent Taylor. Lisa Montell
(nJack the Giant Killer
(94) Ad. 6222
Kern In Mathews, Judl Meredith
Miracle The Worker (106) D ,6225
Aiiiu' Bancroft, Patty Duke
0©West Side Story (155) (g
70mm
M,.6201
Wood, Richard Beymer,
Natalie
The Valiant (89) D. .6228
,l.ilm MllU. Ettore MannI
Bird Man of Alcatraz (143) D. .6230
Burt Lancaster, Karl Maiden
Judgment at Nuremberg
(189) D..6205
Tracy, WIdraark,
S B. Lanca-^ler, R.
M, Dietrich, M. Cllft. J, Qarlaad
The Nun and the Sergeant
(73) Ac. 6125
Robert Webber, Anna Sten
©I Like Money (81) ^
Peter Sellers, Nadla
C..241
Gray,
©Kid
EHvis
Galahad
Presley,
(95)
Gig Young,
CO.. 6231
Lom
Herbert
Lola Albright. Joan Blackman
©The 300 Spartans
(113) © Ad
Rldiard Egan, Diane Baker,
Sli Ralph Richardson
©Sword of the Congueror
(95) ® Ad. 6232
Jack Palance. Guy Madlsoti
Lonj Day's Journey into
N'oht (174) D-.
Katharine Hepburn. Ridiardson.
Ralpli
Jason Kobards jr.. Dean
Stockuell
©A Very Private Affair (95) D. .303
B. Bardot. Marcello Mastrolannl
©Swordsman of Siena
(92) © Ad.. 304
Stewart Oranper. Sylva Kosdna.
Christine Kaufmann
©The Savage Guns (85) Si 0D,306
Richard B asetiart, Alei Nleol
The Pigeon
Rome
That
(101)
Took
® C..6202
Cliarlton Heston. Elsa MartinelU.
Harry Guardino
©Loves of Salammbo (72)
The Longest Day (180) © D..221
All-Star cast: depiction of the Allied
landings on D-Day
(Prerelease)
©Hero's Island (94) (gi Ad.. 6229
James Mason, Neville Brand,
Kale Manx. Rip Tom
Pressure Point (91) D..6233
Sidney Poltler. Bobby Darin
©Constat tine and the Cross
(114)
Ad,
Cornel Wilde, Christine Kaufraa;
Period of Adjustment (112)
© C..308
Tony Franciosa, Jajie Fonda.
Jim Hiitton
©The Main Attraction (..)
I© D . . 307
I'at Hnone. Nancy Kwan
Escare From East Berlin
(94) D. .311
Don Murray. Chrbtine Kaufmann
©Girls! Girls! Girls!
(106) C/H..6205
Elvis Presley, Btevens,
Stella
Strauss. Robert Laurel Goodwin
The Manchurian Candidate
(126) D..6235
F Sinatra. L. Harvey. J, Leigh
©Women Warriors (96) ,,Ai:,.
UuH Jonrdan. Sylvia Syms
Vamoire & Ballerina (86) Ho ,6236
©Seven Seas to Calais
(102) © D..309
Hod Taylor. Keith Mlcllell
©Billy Rose's Jumbo
(125) © M..310
Doris Day, Martha
Jimmy Durante,
Raye, Stephen Boyd, Dean Jagger
©Wonderful to Be Young
(C) (92) C/M 6209
Cliff Richard, Robert Morley
It's Only Money (84) C..6206
Jerry Lewis, Zachary Scott, Joan
O'Brien
©Gigot (104) C..220
Jackie Gleason, Katherlne Kath,
Jean LeFebvre, Oabrlelle Dorzlat
©The Lion (96) © D, .305
W'm, Holden. (Sipiicine. T. Howard
(I'rerelea.'ie)
©Taras Bulba (..) ® D. .
Tony Curtis. Yul Brynner
, .
Two for the Seesaw (120)
Shirley MacLalne, Robert Mltchum
©Who's Got the Action?
I?) (93) C,.6207
Dean Martin, Turner.
Lana
Eddie Albert, NIU Talbot
©Sodom and Gomorrah (104) S.
Stewart GrMiger. I'irr Anucli
©The World of Marilyn
Monroe ( - ) 'Ci Doc-
©The Young Guns of Texas
( . . ) © W
Jame.s Mitchiim. Jncly McCrea
The Day Mars Invaded Earth
(, ,) SF.
Kent Ma Windso
Taylo
Night Is My Future (.
Mai Zctterlini, Birger
©Mutiny on the Bounty
(, -) rp 70 Ad.
Marlon B:ando, Trevor Howard
Paiila
©Follow the Bovs (.,) © .C-
Prenlls.-
©A Girl Named Tam
(110) 'P
L;iui ence Harvey, Fr^
©Nine Hours to Rama (..) © D..
Ilorst Biichho'z. Jose Ferrer. Diane
Baker. Robert Morley
©Beauty and the Beast
(77) Ad.. 622
Jo\ce Tay'or, Mark Damon
A Child Is Waiting (.,) D.
Jiidv Garland. Burt Lancaster
The Caretakers .) (. D.
Robert Stack. Joan Crawford.
Polly Bergen
BOXOFFICE BookinGuide Nov. 12, 1962

. . , D
.Ad.
. D.
Jun
.
Irene
.Kurt
. D.
.Toshiro
-Liudmila
. . . D
.Oct
FEATURE
CHART
UNIVERSAL-INT L
The Outsider (108) D..6207
lony Oirtls, Bruce Beonetl.
James Franclscii3
Nearly a Nasty Accident
(86) C. .6208
Jimmy tktwards. Shirley Baton,
Kenneth Conrwr
Cape Fear (106) D..6209
(Jri'gor>' I'eck. Robert Mitchum,
I'uUy
Beruen
The Day the Earth Caught
Fire (91) D .6210
Janel Munro, Leo McKern
OSix Black Horses (80) . .W. .6214
Audie Murphy, D«Ji Duryea.
Joan O'Brien
©If a Man Answers (102) . .C. .6221
Sandra Dee, Bobby Darin,
Presle, Mlchellne John Lund
Stagecoach to Dancers' Rock
(72) W. .6222
Warren Stevens, Martin Landau,
Jody Lawrance. Judy Dan
Freud (..) D..
(Special Release)
Montgomery Cllft. Susannah Y'ork,
Larry Parks. Susan Kohner
To Kill a Mockingbird (..) ...
Oregury Peck, Mary Badham
^Lancelot and Guinevere
(. .) (F)
Cornel Wilde, Jean Wallace
©40 Pounds of Trouble
( . ) 'f
Tnoy (^lrtis, Phil Silvers,
SuZiUine Pleshette
WARNER BROS.
. 162
©Rome Adventure (IIS) . .
Troy Donahue, Angle Dickinson.
l;oK.saJio Brazzl, Suzanne Pleshette
House of Women (85) D..163
Shirley Knight, Andrew Duggan
©Samar (89) Ad. 164
(Jeorge Montgomery. Gilbert Roland,
Zlia Rodami, Joan O'Brien
©Lad: a Don (98) D..158
Peter Brcck, Pejgj McCiy
What Ever Happened to Baby
Jane? (132) D. .252
Joan Crawford, Bette Davis
, 253
,
©Gay Purr-ee (85) An
Voices cf Judy Garland, Robert
Goulet, Red Buttons, Hermlone
Gingold
MISCELLANEOUS
A.D,P. PRODUCTIONS
Invasion of the Animal
DESILU
The Scarface
®
Cameron
Ad..May62
Edmund Purdom
.Aug 62
Mob (106) Mitchell,
.
UuliLTt Stack, Keenan Wynn ©Son of Samson (90) S..
People (55) SF .
.Mark Forest, Chelo Alonso
.Idlin tarradinc, Barbara Wilson
ELLIS
Make Mine a Double (86) C. Feb 62 MPA FEATURE FILMS
Terror of the Bloodhunters
(60) Ho..
Bourbon St. Shadows
Brian lil.'c. Cecil Parker
lioLiert Clarke. Steve Conte
(70) D.. Sep 62
ASTOR
FAIRWAY INT'L
Richard Derr. Mark Daniels
The Choi.pers (64) D.. Feb 62
Victim (100) D.. Feb 62
Syms
PARADE RELEASING ORG.
.\rch Hall .Marianne Gaba
nirk Bogarde. Sylvia
©Ecgah
Jr..
(90) Ad.. May 62 A Public Affair (75). .0.. Mar 62
Whistle Down the Wind
M>Tnn McCorniick. l^lw, Blnns
Arch Hall .Marilyn .Manning
jr..
(98) D. .Mar 62
llay:ei Mills, Bernard Ue
©When the Girls Take Over
FallBuy (64) D.. May 62
(80) C .May 62
Peeping Tom (86) D.. May 62 Kit Inigiu)
Wild Guitar (..) M..
R. Loviery. M. Miller. J. Ellison
Karl l;(n-lim, .\Ii)ira Shearer
Trauma (92) 0.. May 62
The Intruder (S3) D.. May 62 Arch Hall jr., Nancy Czar
Lvnn Bari, John Conte
William Shatner, Frank Maxwell FANFARE FILMS
©Make Way tor Lila
Night of Evil (88) D. .Aug 62
The Concrete Jungle
(90) D. .Jun 62
Li-ia Gaye, William Campbell
(86) D.. Jun 62 Erika Remberg (Eng-diibbed)
D. .Sep 62
Sumley Baker, Sam Wanamaker ©East of Kilimanjaro (75)
Peter Falk, Barbara Lord
Vistarama Ad Jul 62
GOVERNOR
The Outcry (..) D.. Oct 62
©Doctor in Love (57) . .C. .Apr 62
.Marshall Tliomi'son, Gaby Andre
Steve Cochran, Betsy Blair,
PARALLEL FILM DISTRIBUTORS
Michael Craig, Virginia Maskell.
A'lda Valli
ATLANTIC PICTURES
James Uobert'^on Justice
Shootout at Bio Sag
Carry On, Teacher (86) .C. Jul 62
.
(64) W. .Jun 62
62
Cry Double Cross (65) .
Keiinetli Connor, Leslie Phillips,
Hardy Kruger, Martin Held
Walter Brennan, Luana Patten
Joan Sims, Hattle Jacques
©Flame in the Streets
D . . Oct 62 PLAYSTAR PRODUCTIONS
(C) (93) D. .Sep 62
A Kind of Losing (112) . .
Lonely Are the Brave (107)
,M,iii l;atr^, June Ritchie
Ring of Terror (71) Ho
(g OD. .6215
John Mills, Sylvia Syms
George .Mather. Esther Furst
Kirk I'ouglas, Oetu Rowlands.
Walter Matthau
AUDUBON FILMS
HERTS-LION INT'L
A Matter of WHO (90) CD.. Aug 62 PRODUCERS INT'L (PIP)
I Soil on Your Grave
(lOO) D. .Sep 62
Terry-Thomas, Sonja Ziemann ©The Centurion (77) S. .
©That Touch of Mink
©Merrill's Marauders
Carnival of Souls (91) . . D . .Sep 62 John Bairvmore, Jacques Sernas
Christian Marqiiaiid
(99) ® C..6216 (98) © D..165
Candace HiUigoss, Frances Feist ©The Huns (85) S. .
C^ary Oant, I>orls Day. CBj
Jeff Oiandler, Tj- Hardin
BRIGADIER FILM ASSOCIATES The Devil's Messenger
Ctii'lo ,\luiLso. Jacques Sernas
Young, Audrey MeailoWB
The Night They Killed Rasputin
(72) F.. Sep 62 SEVEN ARTS ASSOCIATED
UOThe Music Man (151) ® M .
. 168 (87) D. .Jul 62 lx)n Chancy, Karen Kadler
.
©Girls at Sea (81) C.
Information Received (77) D .6217 Robert Preston, Shirley Jones
l^dmund Purdom, Glanna Maria ©Daughter of the Sun God
Guy Rulfc, Ronald Shhier
Sablna Sesselman, Wm. EyKester (Specl&l engagements only)
Canale
(75) Ad.. Oct 62 ©She Didn't Say No! (96).. C.
The Tell-Tale Heart (78) Ho.. Sep 62 Lisa .Montell, Bill Holmes
Eileen Herlie, Perlita Neilson
Lawrence Payne, .\drlenne Corri Escape to Berlin (SO) D.. Oct 62
Smashing of the
Christian Doermer. Suzanne Korda TIMES FILM
Reich (84) Doc. Oct 62
Wild for Kicks (92). D Jan 62
©The Spiral Road (140) .. 0. .6218 Guns of Darkness (103) . .169 Kamikaze! (89) Doc.
JOSEPH BRENNER ASSOCIATES
Oct 62
David Farrar, Noelle Adam
Karate (80) Ad..
Hock Hudson, Burl Ivea.
Leslie (Siron, David Nlven
Frantic (81) D. Mar 62
COLORAMA
•loci Hiilt. Frank Blaine
(Eng-dubbed) Jeanne Moreau
Oena Rovlands
©The Trojan Horse
Also available with sub-titles at
(105) © D.. Jul 62 KINGSLEY
Only
Steve Reeves, John Drew Bam'more
Two Can Play (106) C. Mar 62
90 minutes runnln* time
Peter Sellers, Mai Zetterllng TOPAZ FILMS
CROWN-INTERNATIONAL
©Playgirl After Dark
Blood Lust (68) D. .Jan 62 LOPERT FILMS
(92) M.. Jul 62
Wilton Graff. Lylyan Chauvln
There Was a Crooked
Jas-ne Mansfield, Leo Cfenn
The Devil's Hard (71) D
.
.
Jan 62 Man (106) C. Jun 62
Linda Christian, Robert Alda
Nurra.^n Wisdom, Alfred Marks TRANS-LUX
©The Phantom of the Opera ©The Story of the Count of
The 7th Commandment
The Horror Chamber of Dr.
©And the Wild Wild
(84) Ho. 6219 Monte Cristo (101) ®..M..l67 (85) D.. Feb 62 Faustus (95) Ho. Jul 62 Women (S5) © D.
Herhert Lom, Heather Sears,
Louis JourdaD. Yroooe Fumeaux .Iraiathan Kidd, L.vn Statten
Pierre Brasseur. Allda ValU
Anna Magnimi, (MuUetta Maslna
Michael (Jougb. iJdw. de Souza
Secret File Hollywood
The Manstcr— Half Man, Half
Secrets of the Nazi Criminals
(82) D.. Feb 62 Monster (72) Ho. .Jul 62 (84) Doc. Oct 62
Robert Clarke. Frandne York
Peter Dj-neley, Jane Hylton UNION FILM DISTRIBUTORS
©Dangerous Charter
©Stowaway in the Sky
A Coming-out Party (98) C. Aug 62
(76) (B D.. Sep 62 (82) Ad.. Jul 62 James Robertson Justice, Leslie
CI iris Warfleld. Sally Fraser
Pascal Lamorlsse, Andre (3111e
Phillips
Stakeout (81) D. Oct 62 Phaedra (115) D.. Nov 62 Two and Two Make Six (S9)..C..
Bljig Russell, Bill Hale
Melina Mercotiri, .\nthony Perkins Geoige Chakiris, Janette Scott
©No Man Is an Island
©The Chapman Report (125) D..251 Varan the Unbelievable
MAGNA FILMS
(114) D..6220 Efrem Zimballst jr., Shelley Winters. (70) D. Oct 62
UNITED PRODUCERS (UPRO)
©Black Tights (120) ® M..
Jeffrey Hunter, Marshall Thompson. Jane Fonda. Cliire Bloom, Glynla MvTon Healy, Tsuruko Kobayastl
The Siege of Hell Street (93) D.
Cyd Clrarisse. Zlzl Jearanalre
First Spaceship on Venus
Donald Slnden, Nicole Berger
Barbara Perez
Johns
(81) D.. Oct 62 MEDALLION
Hot Money Girl (81) . , 62
Y'oko Tanl, Oldrick Lukes
©Last of the Vikings (102)
Eddie Constantine, Dawn Addams
©Gypsy (143) ® M..254
Rosalind Russell, Natalie Wood.
Karl
Maiden
©Term of Trial (. .) D,
Laurence Olivier, Simone Bignoret
BOXOFFICE BookinGuide Nov. 12, 1962
Summcrskin (96) 8- 6-62
. (,\ngel) .Alfredo Alcon
FRANCE
Back Streets of Paris (94) 6-18-62
. (President) .Simone Slgnoret
.10-29-62
Cleo From 5 to 7 (90)
(Zenith) Corinne Marchand
©End of Desire (86) S-13-62
iCoTifl) .Maria Schell
Five Sinners (SO) 8- 6-62
(Astor) . Marina Petrowa
Girl With the Golden Eyes,
The (90) 9- 3-62
. (Kingsley) .Marie Laforet
Jules and Jim (105) 6-U-62
. (Janus) Jeanne Moreau, Oskar
Werner
La Belle Americaine (100) 1-22-62
(Cont'U.R. Dhery, C. Brosset
Last Year at Marienbad
(98) 4-16-62
(.\stor) . Delphlne Seyrlg. Giorgio
.Mbertazzi, Sacha PItoeff
Le Dab Se Rebiffe (96) . . 8-13-62
(Times) . .Jean Gabin
Magnificent Tramp, The
(76) 7-16-62
(Cameo) . .Jean Gabln. Darry Cowl
Rififi for Girls (97) . . 6-11-62
(Cont'l). Nadja Tiller, R. Hossein
Shoot the Piano Player (92) 9- 3-62
(.\.storl . .Charles Aznavour
Sweet Ecstasy (75) © 8-13-62
(Audubon) . .Bike Sommer
Testament of Orpheus (79) 6- 4-62
(F-A-W) . .Jean Cocteau autobiography
FOREIGN
LANGUAGE
.
.
.
.
.
. .
.
.
.
.
{Emb.assy) . .
.
.
.
Tomorrow Is My Turn (117) 4- 9-62 JAPAN
. (Showcorp) .Charles Aznavour
Happiness of Us Alone
Zazie (133) 9- 3-62
(86) 4- 30-62
Hldeko Takimlne
(Astor) Catherine Demongeot
.
Tales of Paris (85) 10-15-62 Island,
Keiju Kobayashl,
The (96) © 9-24-62
(Timis)—F. Arnoul. C. Marquand (ZcnlUi) . .Nobuko Otowa
Yojimbo (110) 10-29-62
GERMANY
(Seneca) Toshiro Mifiinc
MEXICO
Beginning Was Sin, The (88) 9- 3-62
(Globe) .Ruth Nlehaus, Viktor
.
Important Man, The (99) © 8- 6-62
Staal
Mifune
(Lopert)
Wozzcck (81) 4-23-62
©La Estrella Vacia (107) . 7- 2-52
.
(Brandon) Meisel
Maria Felix
(.\2tecal .
GREECE
NORWAY
Antigone (88) 10-15-62
Young Sinners (86) .... S- 6-62
Papas
(Ellis)
(Brenner) . .Liv Lllman
Take Me Away, My Love
POLAND
_
6-18-62
(90) 9- 3-62
(Greek Sylba
MP.) .Christian . Joan of the Angels? (101)
.
M. Volt
(Telepli) L. Wlnnlcka,
ITALY
RUSSIA
5-21-62
Bell' Antonio (101) ©Flight to the Stars (46) 8- 6-62
(F>nb

Jun
...
. May
^HORTS CHART
BUENA VISTA
(AM in color)
CARTOON SPECIALS
(Two-rttl)
0097 Goli.ilh II (15) Nov 61
122 Donald and Wheel
(he
(IS) D«61
119S.10.1 of Windwagon
Smith (14) Apr 62
FEATURETTE SPECIALS
I'S Horse With the Flying
Tail (4S) Jan 62
LIVE ACTION SPECIALS
(Three-reel)
105 Islands of the Sea (28) Nov 61
127 Bear Country (33).
'eis>"e Apr 62
131 Water Birds (31). reissue Sep 62
REISSUE CARTOONS
(7 mins.)
17101 Donalds Lucky Day. .Jan 62
17102 Donald's Cousin Gus..Feb62
17103 Fire Ch ef Mar 62
17104 Early to Bed Apr 62
17105 Cwine Caddy May 62
17106 Sprinijtime for Plutc Jun 62
17107 Dog Watch Jul 6?
17108 The Art of Skiing Aug 62
17109 How to Play Baseball Sep 62
17110 Mrckey's Delayed Date Oct 62
17111 Chicken Little Nov 62
17112 Two Chirs and a Mi^ »'^"'"""''"' Reissues)
gOf^rape^ Nutty (6)
6606 The Popcorn Story
No. 61
B„5j
(6','2)
*>
^« u?'"?'''.°f

Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color; e ClncmoScope; iV Vista Vision; ? Superscope; ® Ponansion; s Regolseope; (J Teehniromo. For story synop
each picture, see reverse sid».
5fc
'tac'
GiTlsl Girls! Girls! F ^s';"; "r sT
Paramount (6205) ^106 Minutes Rel. Nov. '62
The Elvis Presley fans will no doubt go lor this latest Hal . ^
Wallis Technicolor production filmed with a little more ., '^
'^
seriousness than "G. I. Blues" and "Blue Hawaii," but for
''^^ way-out Presley followers, it's made-to-order, with Sir
Swivel breaking into a song at every possible chance. Among
the songs is his latest hit tune, "Return to Sender," which
should satisfy even the non-Presley moviegoers. "Girls!
Girls! Girls!" looks to be another money-maker on the
strength of Presley's name alone, fn fact, the picture will
have to rely solely on his name, as the plot is not too interesting
and the dialog is almost unbelievcfble as are some
of the situations in which Presley frequently breaks into a
song. He plays a young boat lover who tries to buy a sailing
boat that his father built before he died, but has difficulty in
pursuing the purchase due to the lack of sufficient funds.
Jeremy Slate scores as a rich young shipowner who gives
Presley a bad t'me. Laurel Goodwin is introduced for the
first time on the screen as the cute love interest. Stella
Stevens also gets into the romantic play, but comes across
stronger in her night club scenes. Norman Taurcg makes
this his third Presley picture, which he has directed from the
Allan Weiss-Edward Anhalt screenplay.
Elvis Presley, Stella Stevens, leremy Slate, Laurel Goodwin.
Benson Feng, Robert Strauss, Guy Lee, Frank Puglia.

. . Dangerous
. . The
. Stovros
. . Lives
FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs
THE STORY:
Roommates" (Herts-Lion)
In a London music school, a group of young students: Leslie
Phillips. Sidney James, Paul Massie, Liz Fraser and Jennifer
Jayne, decide to move into a rooming house as "roommates" Roya
in order to share expense.^ as well as study together. During Your
their classroom hours. James Robertson Justice, a strict proiessor,
keeps a secret but watchful eye on the group, but
doesn't let them know of his sincere interest. In fact, he keeps
them puzzled by his hard-hitting manner. In learning that
one of the students has become involved in accidentally
writing a pop tune that is about to be published at the risk of
his being thrown out of school. Justice carefully gives a class
feature, citing a similar example, thus giving the student a
way out. Kenneth Williams, another student, is at all times
kept out oi the tight little group because he is so cocksure of
himself and the fact thai he will win the annual scholarship.
In the end. Liz Fraser wins the prize, not Williams, and a
duo-romantic setting ends the scliool term.
EXPLOrriPS:
Concentrate campaign on Peter Rogers and his long list of
"Carry On" comedies. Also stress (hat the picture was filmed,
in part, at the famed London Academy of Music and Art.
Make music store tieins on classical albums.
CATCHLINES:
"Roommates," the Year's Funniest British Comedy . . . See
the Screen's Funniest and Most Unusual Roommates.
THE STORY: "Warriors Five" (AIP)
In wari:nie Italy in 1943, Jack Palonce, an American paratrooper
who is dropped behind the Italian lines to sabotage
important objects, is captured by the retreating Germans and
held in prison. Palonce becomes friendly with four cellmates
and all escape together when the advancing Americans
arrive. When the Italians board a train to rejoin their
families they are thrown in with Jo Anna Ralli and other
prostitutes. The train is bombed and as the Italians and the
girls again escape they meet Palonce, who asks them to help
him blow up a bridge. They accomplish this but the Germans
retaliate by arresting ten Italians and threatening to execute
them. Palonce and his Italian pals attack the Germans and. jmorp.
in the fighting, three ore killed, leaving Palonce and Jo Anna Tree t
desolate but willing to carry on until Italy is freed.
EXPLOrriPS:
Put the campaign behind Jack Palonce, who storred in
"Attack" and "Ten Seconds to Hell" before going to Italy,
where his most recent hit is "Borabbas," the current two-aday
film. Jo Anno Ralli scored in Rossellini's "General della
Rovere" under her real name of Giovanno Ralli.
CATCHLINES:
The Bloody Battleground of Anzio . Seething Passions
of Warriors Without Women—This Is the Holocaust of War
and Devastating, Jock Palonce in an Action-
Pocked Drama of War and Its Perils.
THE STORY: "The Loves ol Salammbo ' (20lh-Fox)
In ancient Carthage, the mercenaries hired to defend the
nation against the invading Romans hove not been paid since
the first Punic War and they threoten to revolt until
Salammbo (Jeanne Valerie), daughter of General Homilcar,
intervenes and o poet is signed whereby they ore to withdraw
until chests full of gold ore sent to them. But Edmund
Purdom, head of the mercenaries, tricks his men and removes
the gold to fill the chests with rocks. The mercenaries, led
by Jacques Sernas, march on Carthage and steol a sacred
veil from the temple. Salammbo then tries to kill Sernas but,
instead, the two fall in love. Purdom then sets a trap for
Salammbo, hoping to gain control of Carthage. General
Hcmiiloar arrives in time to save his doughter and slay
Purdom. Sernas is then sentenced to be stoned to death, but
Solommbo declares her love for him and he is pardoned.
EXPLOrriPS:
Stress the "cast of thousands" and the swordplay to attract
the youngsters. For mature patrons, play up Purdom, who
starred in several MGM films, and Jacques Sernas, w-ho
played in "Helen of Troy" for Warner Bros, in 1955.
CATCHLINES
Army Against Army; Empire Against Empire! . . . For This
Woman—Men Would Commit Every Sin, Every Sacrilege .
The Mighty Spectacle of Forbidden Love—That Almost Destroyed
Carthage.
THE STORY: "Girls! Girlsl Girls! (Para)
Elvis Presley, a young boat hand, is told by Papa Stovros,
^ who employs him, that he is selling oil his boots, including
.Ma. one that Presley's father built before he died, because Moma
'
(Lili Valenty) is sick and they must move to the
desert. Presley decides he must buy the soil boat, but
doesn't hove any money. He confides in his girl friend,
Stella Stevens, who sing;i in o local night club. They end up
in a light as usual, and as Presley is leaving he meets Laurel
Goodwin and the two of them strike up o romantic chord. In
the meantime, Jeremy Slate has bought oil the boots from
Papa Stovros. Presley goes to Slate to moke a deal whereby
he can buy the boat for so much o week. Slote ends up
hiring him to work on a solmon fishing boot thot will help
him earn the money. Miss Goodwin tries to help by buying
the boot for Presley, but later agrees to let him do it in his
own way by working and paying for the boot. Their
romance ends up in complete bliss.
EXPLOrriPS:
Use a lobby display ol the nine-foot standee prepared by
Paramount—which is a natural. Moke a music store tiein on
the current Presley albums; also display them in the lobby.
Sponsor o weekly drawing, offering an album or tickets.
CATCHLINES:
See Elvis Presley Singing His Latest Hit Tunesl . . . Romance,
Music, Elvis Presley and GIRLSl GIRLS! GIRLS!
THE STORY:
"Secrets of the Nazi Criminals" (Trans-Lux)
From an idea by Tore Sjoberg, who edited the authentic
newsreel footoge with fngemor Ejve and Erik Holm, this details
the slow but sure rise to power in Germany of Adolf
Hitler and the port played by the Nazis in indoctrinating the
German youth and over-running Austria, Yugoslavio, Polond
and other European nations, which led to World War II. After
showing Goebbels, Goering, Hess ond Hitler's other associotes,
the lootage is devoted to the trials, during which the
horrilying pictures of the concentration comps are screened
in court. The finish gives the reactions of these Nazi leaders
to their conviction.
.Nf EXPLOrriPS:
Stress that this was mode by Tore Sjoberg, who produced
the sensational "Mein Kompf," and is a continuation that depicts
the Nuremberg trials. Enlargements of photos of Hitler,
Goebbels, etc., in the lobby will attract attention. Newspaper
morgues should cooperate. Hire a sound truck for
downtown promotion.
CATCHLINES
The Story Behind the Events of World War II and the
Nuremberg Trials That Followed the Armistice . . . Startling
and All oi It Authentic ... A Shattering and Unforgettoble
Experience . of Millions of Innocent People Who Were
BrutoUy Murdered by the Nazis.
THE STORY:
"Horror Hotel" (Trans-Lux)
The people ol Whitewood, Mass., burn Patricio Jesse! as o
witch. In her lost moments, she mokes o poet with the Devil:
human sacrifices in return for eternal life. Two and o hall
centuries later, student Venetia Stevenson arrives in town for
reseorch on witdhcroft. She checks into the sole hotel in the
strange, decoying community, finds the proprietress (also
Miss Jessel), Prof. Christopher Lee ond 13 witches around a
cellar altor. Venetia is killed. Bookshop operator Betta St.
John, fearful tor Venetia's life, drives with Venetio's brother,
Dennis Lotis, to Whitewood, ond the dying Rev. Normon
MaCowon tells them how to destroy the witches. When the
ghouls close in, Lotis shouts inst.uctions to get o cross from
consecrated ground, fhe action bringing shadows to loll
across the witches' eerie iorms. Patricia escopes into a mausoleum,
her charred body found behind the inn's desk. A
plaque tells of the witch burning in 1692.
EXPLOITIPS:
Block plastic key chains embossed in red with the film's
title can be delivered with the theatre name imprinted. Send
an aide with suitcases imprinted, "For an Unforgettoble Night
—Check In at the Horror Hotel!" through downtown streets.
CATCHLINES:
The Most Spine-Chilling Motion. Picture in Years! . . .
Human Blood Keeps Them Alive Forever! . . . This Is Horror
Hotel—Just Ring for Doom Service!
M
BOXOFFICE EookinGuide Nov. 12, 1962

A:upht.Li^,
IVTES: 20: per word, minimum $2.00, cash with copy. Four consecutive insertions for price
three. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED
REPRESENTATIVE WANTED. Outdoor adertising
SIGN UP FOR GOOD—Replace those
battered marquee letters) Weatherproof
in coniunction with Theatre Dis-
Masonile black or red. Interchangeable all
Frame Service. Protected territory.
lay
n opportunity to build tor the future. For
etails contact: Romar-Vide Co., Chetek,
makes, 4"-50c; 6"-65c; 8"-75c,- 10"-80c; 12"-
Non
$1.05,- 16"-$1.75; 17"-$2.00; 24"-$3.00.
Hsconsin.
sliding spring 10c additional. (10% discount
lOU letters or over $60.00 list). S.O.S.,
New Combination Manager-Operator for drive- 602 W. 52nd, York 19.
1 and indoor theatre, year round job.
fi. :ontact: Mrs. W. Petty, Mundoy, Texas,
hone V451 or 2514.
MANAGER WANTED: For drive-in, also
Dnventional theatre m the Detroit area,
lood at exploitation, promotion and adertising.
Send resume, age, salary dead
and photo in first letter. Boxolfice
581.
Wanted: Two top-notch, aggressive
lowmen to be employed as managers
first-run circuit situations. Must be
oroughly experienced, definitely inrested
in exploitation and available lor
terview in Eastern City. Reply giving
ill resume ol employment, salary rerements,
references and availdbility
interview. Boxoffice 9588,
GENERAL EQUIPMENT—NEW
WIDE SCREEN PICTURES HASHY? Replace
with Brandnew Variable Superscope
Anamorphics— 1/4 original cost. Limited
quantity, pair, $195.00. S.O.S., 602 W.
52nd, New York 19.
GENERAL EQUIPMENT—USED
-
GOVERNMENT SURPLUS ;:o,ection anc
sound cli^ap Soundheads
Projectors, Arclamps, Generators. S.O.S.
502 W. 52nd, New York 19.
RCA 9030 soundheads, bases, amplifiers,
$500. Hertner 70-140 generator, $150. Boxoffice
9579,
Two RCA 50 amp. rectiiiers, also two
magnarc lamps (need feed motors). Best
offer. Rahn, 121 Ulmer Avenue, Oreland,
GL£fll]inG HOUSE
POSITIONS WANTED
Experienced projectionist and maintennce
man wants year round job. Nonon.
Boxoffice 9573
Manager: Drive-In and conventional,
in and wife team. Wife manages conision,
experienced in exploitation, protion
and gimmicks. State salary. Boxifice
9571,
Managersh
Inventory reduction: 2 Magnarc lamphouses
(rebuilt); 2 Simplex high lamphouses;
2 RCA No, 1041 soundheads, 2
Brenkert BX 80 mechanisms; several E-7
& Std. Movements; 1 Altec outdoor horn.
Write for low prices. Lou Wallers Sales &
Service Co., 4207 Lawnview Ave,, Dallas
27, Texas,

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other film trade paper in the world!
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Published in 9 Sectional Editions
(EVERY Week in the Year!)
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