here - Tamarack CCI

Table of Contents
A Note from the Author................................................................................................... 3
Executive Summary .......................................................................................................... 4
About this Resource ......................................................................................................... 6
The Case for Multisectoral Collaboration .......................................................................... 7
What do we mean by Collaboration? ......................................................................................... 8
What do we mean by Engagement?............................................................................................ 8
The Collaboration Continuum .......................................................................................... 9
A Six-Step Process for Obtaining Business Involvement .................................................. 11
Step 1: Determine Your Approach .................................................................................. 12
One Project............................................................................................................................... 12
Menu of Options....................................................................................................................... 12
Exploration ............................................................................................................................... 12
Step 2: Clarify What You Would Like Business to Contribute ......................................... 13
Finances .................................................................................................................................... 13
Expertise.................................................................................................................................... 13
Facilities .................................................................................................................................... 13
Advocacy .................................................................................................................................. 13
A ccess to networks ................................................................................................................... 13
Employment.............................................................................................................................. 13
Purchasing................................................................................................................................. 14
Market or product development............................................................................................... 14
Step 3: Identify Specific Business Gains .......................................................................... 16
Market Drivers.......................................................................................................................... 16
Value Drivers ............................................................................................................................ 16
Intangible Drivers ..................................................................................................................... 17
Compliance Drivers.................................................................................................................. 17
Step 4: Articulate How You Can Help Business Realize its Objectives ............................. 19
Specialized information about and connections to communities ............................................ 19
Community trust....................................................................................................................... 19
Conduit for public or foundation funding................................................................................ 19
Providing access to clients and markets ................................................................................... 19
Helping aggregate demand ....................................................................................................... 19
Providing new channels for marketing..................................................................................... 20
Step 5: Gather and Prepare Evidence............................................................................... 21
Collaborating with Business for Social Transformation
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