here - Tamarack CCI

usiness include community local communities, consumers, shareholders, labour, media, etc.
Engaging these stakeholders around an advocacy agenda can be an important tool in influencing
public policy. When the advocacy agenda focuses on public policy initiatives which make it
easier for business to be engaged, it will be helpful to have business itself be part of the advocacy
effort. Sometimes the advocacy is directed more at coercing business to play a more positive
role. In those cases it will be important to develop the capacity to propel an issue from the
background to the foreground, often by creating news hooks that bring the issues to public
attention.
Build scalable solutions – The logic of this success factor is clear. The need for social change is
huge. A large and increasing proportion of the population is not able to enjoy the quality of life
of mainstream society. Initiatives that have the potential of improving the income, assets, and
lifestyle of a large number of low-income individuals are preferred. There are a variety of ways of
bringing impacts to scale. Sometimes this can be done within a single initiative. Other times it
is achieved by replication or adoption within larger networks of activity. The fair trade
movement is an example of a social change initiative that has grown to scale. Initiatives that
grow to scale, that are established within the mainstream, and that have strong visibility and
public acceptance, tend to be more sustainable. They are harder to dismantle.
Collaborating with Business for Social Transformation
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