a history of curriculum services canada

2007-2008
English site of CultureSourrce.ca became live in December 2007 and the French site went live
this month (February 2008). The first Marketing and Public Relations Report was presented at
this meeting. The Curriculum Foundation developed the “Honour Your Favourite Teacher”
fundraising campaign and funding proposals were sent to foundations and corporations. In the
area of promotion, the red promotional folder was revised to become a more economical, fourpage
newsletter style handout. CSC attended the Ontario Principals’ Council conference to
promote the LNS webcast DVDs as well as Leading Student Achievement and Leading and
Learning professional learning resources. A CSC Sales Summary for December 2007 to
February 2008 was also provided. Professional Learning Services highlighted, in particular,
many resources produced for the EDU Student Success/ Learning to 18 initiative.
April 2008
Highlights of the Executive Director’s report were news of the web meetings with Nipissing
University’s Faculty of Education to develop a research proposal on teaching pre-service
teachers and professors how to integrate new technologies into teaching and learning, and
preparations for a meeting with the Minister of Education. CSC was a guest at the CareerEdge
recruitment agency awards night for new graduates, new immigrants and people with disabilities.
CSC produced the promotional video shown at the event. Between February and April,
Professional Learning Services conducted 27 web conferences and CSC was represented at a
presentation to Kuwaiti principals, hosted by the Ontario Principals’ Council. Evaluation
Services processed a total of 1,648 applications for the Premier’s Awards for Teaching
Excellence. Twenty-four evaluators were recruited and provided with a scoring tool developed
by CSC to assist in the ranking of candidates. After a short list of prospective recipients was
determined, CSC facilitated the panel chosen by EDU to make the final selection of recipients.
The Marketing and Public Relations (MPR) report highlighted advertising and promotional
activities, but noted that sales were down from the last report. The MPR area also reported on
the retirement event of Keith Clark, Director, Evaluation Services, on March 12. Keith had been
a valued and highly competent member of the CSC management team for three years and a
consultant to CSC for seven years previous. Curriculum Resource Services summarized ongoing
activities.
June 2008
In June 2008, the Executive Director’s report highlighted various meetings concerning fiscal
funding, communications with legal counsel for the Trillium agreement and many other
contracts. On the HR front, orientation was done for the university intern who would be a public
relations assistant, as well as review and revision of job descriptions for the positions of
Accountant, Office Production Assistant and Administrative Assistant, and recruiting for these
positions. Curriculum Resource Services was engaged in many initiatives with and for the
Ministry of Education (EDU); for example, an electronic resource was developed to support
principals in granting equivalency credits to mature students in the core disciplines of English,
Mathematics and Science. Evaluation Services outlined Trillium List activities, supplementary
evaluations, and additional projects. As well as summarizing promotional and public relations
activities, Marketing and Public Relations noted a gift from the George Lunan Foundation to
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