a history of curriculum services canada
a history of curriculum services canada
a history of curriculum services canada
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XI. 2001<br />
January - June<br />
The Curriculum Foundation<br />
The new year started with The Curriculum Foundation finally receiving its new Charitable<br />
Number. This meant that fundraising could now begin in earnest. The goal <strong>of</strong> the Foundation<br />
was to present Curriculum Foundation Awards three times a year to practising classroom<br />
teachers across Canada, to help them develop classroom materials. Recipients <strong>of</strong> the awards<br />
would be chosen on the basis <strong>of</strong> the strength and practicality <strong>of</strong> their proposed <strong>curriculum</strong> ideas,<br />
and OCC review teams would be assigned to each recipient to help mentor the projects.<br />
Promotional strategies for the Foundation included a Media Release, and advertising in the<br />
Ontario College <strong>of</strong> Teachers’ magazine, Pr<strong>of</strong>essionally Speaking. Funding for a Canada-wide<br />
gap analysis <strong>of</strong> needs for resource development was also sought. Two OISE Intern students<br />
were recruited for a month to coordinate this strategy and to provide additional information<br />
about learning resource evaluation.<br />
An agreement was struck with Advance Planning and Communications Inc. to manage CSC’s<br />
communication needs. The focus was to attract media interest and to provide public pr<strong>of</strong>iling <strong>of</strong><br />
the website. Additional tasks would be to vet communication pieces that were developed inhouse.<br />
Part <strong>of</strong> the communication strategy encouraged was to send out a media release to refer to the<br />
Federal Speech from the Throne, with its emphasis on educational opportunities for high risk<br />
youth, Aboriginal children, adult literacy, early start programs and children in poverty. The<br />
media release would also draw attention to the shared goal <strong>of</strong> the promotion <strong>of</strong> “a strong global<br />
brand for Canadian excellence.” (quote is from the throne speech)<br />
CSC was also approached by a Federal registered lobbyist, Jim Head, who encouraged CSC to<br />
apply for funding from the National Children’s Agenda Caucus Committee, to support the CSC’s<br />
expansion across Canada.<br />
A full-day staff planning session took place in January. The session was productive, not only<br />
because <strong>of</strong> the action plan developed, but also because it helped everyone to align themselves<br />
with the new organizational goals.<br />
Certain partnerships took on new dimensions in the new year. A two-year Letter <strong>of</strong> Intent was<br />
renegotiated with le Centre de leadership en éducation, with the right to continue using CSC’s<br />
evaluation tools and processes, as required by EDU, for francophone textbook evaluations.<br />
©2008 Curriculum Services Canada 55