Course Profile - Curriculum Services Canada

• Students create a storyboard. Those students who ultimately film their commercial, complete a
standard storyboard (see Appendix 5.1), but for those who do not have access to equipment, a
challenge may be to create a poster-size storyboard to use as part of their presentation to the class.
The storyboard includes: simple drawings of what will be seen in each shot; a description of camera
angles, shots, and movement employed; and the dialogue, or other oral elements, including sound
effects or musical selections.
• Approve the storyboard before the students proceed to the rehearsal.
• Students rehearse their commercial.
• Students tape and edit their commercials, or act it out live for the class during their presentation.
• Students share their final products with the class, which include their rationale, their storyboard, and
their video or live performance of the public service announcement.
• Students then share oral feedback and assessments of the final products, addressing whether students
achieved their intended goals and successfully captured their target audience.
Assessment/Evaluation
Formative Assessment:
• Informal and formal teacher observation of group process
• Conferences for appropriateness of subject material, clarity of purpose, time management and equal
distribution of responsibility
• Response journals on the process and product, for completion
Summative Assessment:
• Peer and self evaluation of final script by checklist for attaining stated goals (see Appendix 5.2)
• Final presentation via a rubric
• Questions of a summative nature on the unit test (optional)
Accommodations
• Cue cards for students who are unable to memorize lines
• Heterogeneous groupings to ensure a mix of student strengths
Resources
Liz Flynn. Video in Focus.
Don Walker. Teaching Ideas for Media Literacy.
Association for Media Literacy Supplement, AML, 1992
For examples of hard-hitting public service announcements see Adfilms, Cannes Film Festival Award
winners, distributed by Adfilms.
Unit 5 - Page 19
•English - Academic