Course Profile - Curriculum Services Canada
Course Profile - Curriculum Services Canada
Course Profile - Curriculum Services Canada
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• Students create a storyboard. Those students who ultimately film their commercial, complete a<br />
standard storyboard (see Appendix 5.1), but for those who do not have access to equipment, a<br />
challenge may be to create a poster-size storyboard to use as part of their presentation to the class.<br />
The storyboard includes: simple drawings of what will be seen in each shot; a description of camera<br />
angles, shots, and movement employed; and the dialogue, or other oral elements, including sound<br />
effects or musical selections.<br />
• Approve the storyboard before the students proceed to the rehearsal.<br />
• Students rehearse their commercial.<br />
• Students tape and edit their commercials, or act it out live for the class during their presentation.<br />
• Students share their final products with the class, which include their rationale, their storyboard, and<br />
their video or live performance of the public service announcement.<br />
• Students then share oral feedback and assessments of the final products, addressing whether students<br />
achieved their intended goals and successfully captured their target audience.<br />
Assessment/Evaluation<br />
Formative Assessment:<br />
• Informal and formal teacher observation of group process<br />
• Conferences for appropriateness of subject material, clarity of purpose, time management and equal<br />
distribution of responsibility<br />
• Response journals on the process and product, for completion<br />
Summative Assessment:<br />
• Peer and self evaluation of final script by checklist for attaining stated goals (see Appendix 5.2)<br />
• Final presentation via a rubric<br />
• Questions of a summative nature on the unit test (optional)<br />
Accommodations<br />
• Cue cards for students who are unable to memorize lines<br />
• Heterogeneous groupings to ensure a mix of student strengths<br />
Resources<br />
Liz Flynn. Video in Focus.<br />
Don Walker. Teaching Ideas for Media Literacy.<br />
Association for Media Literacy Supplement, AML, 1992<br />
For examples of hard-hitting public service announcements see Adfilms, Cannes Film Festival Award<br />
winners, distributed by Adfilms.<br />
Unit 5 - Page 19<br />
•English - Academic