Boxoffice-March.19.1962

MARCH 19, 1962 

I 

"UuiTulu efi^ /Heîon. 

7ty. 

Mo. Subaorlption rates: Sectioral 

^ 13.00 pw ywar; NotionoJ Edition, $7.50. 

3NAL EXECUTIVE EDITION 

tin SKtIond Ncwi Pun of Ml UHlont 

TOP HITS 

OF THE 

WINTER QUARTER 

Dec. Through Feb. 

Page \1

THAT HILARIOUS COMEDY TEAM IS BA 

Meirocoldi^yn-Mayer .e... a EiiiERPEprowion 

Jim HuTton 

...as a cjauntless-1i)pe 

Soldier fighting a pr&ne-type war! 

^'HORiZoto| 

BOOK IT i %

YOUR "FUN-FOR-THE'FAMILY" EASTER BOX-OFFICE I 

LOVE AGAIN AND FUNNIER THAIEVER 

J 

! 

Th_he hilarious 

saga of 

Lieutenant 

Wye, born 

a coward, 

but made 

a hero... 

entiss 

a;;ith a contagious -tijpe kiss! 

ic|6 Carter 

His 

gallant 

effort 

to fight 

a war 

flat on 

his back. 

and the 

glorious 

victory 

he won 

in a 

rather more 

intimate 

campaign! 

j^^^ 

îi^ 

%.--SI 11 

// 

/ 

>\\ 

f 

%"^4%'^ 

co-starring — .^ 

I 

ifn Backus Charles W:GiaW; 

^^ 

;

: 

N.Y. TIMES-THURSDAY, MARCH 15 

alter 9 monihs and 17 days 

pholography in 31 locales, 

a modon picinre has jusi heen 

compieied wnn me loiiowing 

internaflonal cast 

ALPHABETICALLY LISTED 

EDDIE ALBERT ' PAUL ANKA • AHLETTY 

JEAN-LOUIS BARHAULT RICHARD BEYMER 

BOURVIL RICHARD BURTON - RED BUTTONS 

SEAN CONNER Y - RAY DANTON IRINA DEMICH 

FABIAN - MEL FERRER - HENRY FONDA 

STEVE FORREST - DANIEL GELIN LEO GENN 

JOHN GREGSON - JEFFREY HUNTER • CURTJURGENS 

ALEXANDER KNOX - PETER LAWFORD 

CHRISTIAN MARQUAND RODDY McDOWALL 

SAL MINED - ROBERT MITCHUM KENNETH MORE 

EDMOND O'BRIEN - RON RANDELL 

MADELEINE RENAUD FRANCOISE ROSAY 

ROBERT RYAN TOMMY SANDS ROD STEIGER 

RICHARD TODD TOM TRYON - PETER VAN EYCK 

ROBERT WAGNER STUART WHITMAN... JOHN WAYNE 

THE NAME OF THIS PICTURE IS 

| 

DAY 

PRODUCED BY DARRYL F.ZANUCK Productions Inc. For TWENTIETH CENTURY- FOX RELEASE

: Morris 

: 2875 

wn 

NATIONAL FILM WEEKLY 

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R C H 1 9, 19 6 2 

No. 22 

CLOSELY related and, in fact, interlocking 

are the recent developments on which 

hinge assurance of a good and continuing supply 

of quality 

AN ALL-OUT JOB 

motion pictures from which tliere 

can come the further assurance of increased attendance. 

On the one hand, this entails product. 

per se, of quality in sufficient quantity to he 

made available during heretofore slough periods, 

[)lus a steady flow throughout each season. As 

was announced by Robert W. Selig. executive 

vice-president of National Theatres, at the 

United Theatre Owners of the Heart of America 

convention last week, the ten major distributing 

companies have scheduled 21- feature pictures 

for May release, which is an increa.se of approximately 

70 per cent over May of 196L In 

addition. Mr. Selig set forth the plans for the 

new star-building program, which will help to 

step up production output, since it will increase 

the availability of stellar personalities, making 

the casting of more and better 

films possible. 

While producers and distributors will 

do their 

part in both of these projects— "Maytime Is 

Movietitnc" and "America's New Stars"—their 

success will depend, largely, on what exhibitors 

do at the local level to support them. It is a 

certainty that, unless exhibitors put forth extra 

effort to get the maximum of gross out of each 

and every picture set 

for May release. May will 

revert to the "void" period it has been in the 

recent past. And. unless, the exhibitors get 

strongly behind the effort to create widespread 

public interest in the new starlets and fully support 

the program to accelerate their ascendancy 

to stardom, the indu.stry will be forced to have 

to depend on the handful of top-ranking players, 

whose number is growing less with each succeeding 

year. 

If ever an all-out effort was called for it is in 

these two projects, for so much depends on them. 

The task is not a difficult one for exhibitors to 

perform. For the business-building on the May 

releases, it behooves every exhibitor to carefully 

analyze the selling approaches afforded 

by each picture, to make the best use of them and 

apply an extra measure of his own ingenuity in 

selling them in his community. 

In the star-building campaign, the basic element 

is to show all nine of the three-minute 

trailers devised for "exposure" of the new faces, 

\\-hich also will have strong selling value for 

forthcoming pictures. Whether or not these pictures 

will be shown in all theatres, here is a cooperative 

effort in which one hand will be helping 

the other. Exhibitors, who may feel that 

they will thus be publicizing a picture or pictures 

that their competitor may play, should not 

hesitate to participate in the plan, for, by the 

same token, their competitor will be plugging 

pictures they will play. It's truly a case of one 

hand hi! ping the other and all hands working 

together for the good of the institution of the 

motion |)icture industry as a whole. 

Yet another move in the right direction is being 

carried forward—designed to eliminate all 

so-called "orphan" periods and provide a steady 

flow of quality product throughout every month 

of the year. The indefatigable Edward Hyman. 

vice-president of American Broadcasting-Paramount 

Theatres, who has been hard at work on 

this project throughout the jiast six years, has 

just issued a report on his latest survey of product 

scheduled for the balance of the current 

season and. in some instances, extending to the 

end of the year. This report and a listing of 

feature product, from March through August, 

appears elsewhere in this issue. It's an encouraging 

report, 

abetted by Mr. Tfyman's enthusiasm 

engendered by finished pictures and rough 

prints of others that he saw on his recent visit 

to the studios in Hollywood. He is especially 

high on releases set 

for May and June. 

As in the instance of his previous surveys, Mr. 

Hyman accents the fact that, in his efforts to obtain 

orderly release of quality pictures, he has 

given assurance to producer-distributors that 

"exhibitors everywhere would go all-out in advertising, 

exploiting and promoting the quality 

product being made availahle." This, he stressed, 

must be done, urging that "exhibitors demonstrate 

what they can do and flood the distributors 

wnth specimens of their accomplishments at the 

local level." 

Significant, also, is his statement that "the 

quality boxoffice picture today would provide 

greater grosses, more playing time and more 

attendance than any picture ever did in the heyday 

of this business": 

and, now that production, 

distribution and exhibition have closed ranks, 

he feels "continuing cooperation in the interest 

of the industry will enable it to go on to new 

heights of prosperity." 

Leaders, such as Ed Hyman and Bob Selig, 

have not stinted in their efforts on the industry's 

behalf. They have mapped out the campaigns 

and assembled the "ammunition." But, to achieve 

their aims for the industry, they must have the 

support in full strength of tlie entire "army" at 

each and everv post on the "firing line" in the 

field. 

\JLxj /dn£f/s^>^-y

. 

ESI 

ESI 

Again. . 

Pi 

EST 

EST 

EST 

the industry's 

talents 

make the 

biggest news 

Es; 

thru UA

I 

BEST 

3ur Congratulati 

A Stanley Kramer Production 

BEST MOTION 

PICTURE 

BEST ACTOR - Maximilian Schell 

BEST ACTOR - Spencer Tracy 

BEST DIRECTOR - Stanley Kramer 

BEST SUPPORTING ACTOR - Montgomery Clift 

BEST SUPPORTING ACTRESS - Judy Garland 

BEST SCREENPLAY (from another medium) - Abby Mann 

BEST ART DIRECTION (Black and White) - 

Rudolph Sternad. Set: George Milo 

CINEMATOGRAPHY (Black and White) - 

Ernest Laszio 

BEST COSTUME DESIGN (Black and White) - Jean Louis 

BEST FILM 

EDITING - Frederic Knudtson 

A Mirisch Company Presentation in Association with 

Seven Arts Productions Inc. A Robert Wise Production 

BEST MOTION 

PICTURE 

BEST DIRECTOR - Robert Wise and Jerome Robbins 

BEST SUPPORTING ACTOR - George Chakiris 

BEST SUPPORTING ACTRESS - Rita Moreno 

BEST SCREENPLAY (from another medium) — 

Ernest Lehman 

BEST CINEMATOGRAPHY (Color) - Daniel L. 

BEST ART DIRECTION (Color) 

Set: Victor Gangelin 

- Boris Leven 

Fapp 

BEST SOUND - Todd-AO Sound Department, 

Fred Hynes, Sound Director; and Samuel Goldwyn 

Studio Sound Department, Gordon E. Sawyer, 

Sound Director 

BEST COSTUME DESIGN (Color) - Irene Sharaff 

BEST FILM 

EDITING - Thomas Stanford 

BEST SCORING OF A MUSICAL PICTURE - 

Saul Chaplin, Johnny Green, Sid Ramin, Irwin Kostal 

LES 

Produced by Frank Capra. A Franton Production 

; 

BEST SUPPORTING ACTRESS - Fay Bainter 

BEST ART DIRECTION (Black and White) - 

Fernando Carrere. Set: Edward G. Boyle 

BEST CINEMATOGRAPHY (Black and White) - 

Franz F. 

Planer 

BEST SOUND - Samuel Goldwyn Studio Sound 

Department. Gordon E. Sawyer, Sound Director 

BEST COSTUME DESIGN (Black and White) — 

Dorothy Jeakins 

BEST SUPPORTING ACTOR - Peter Falk 

BEST COSTUME DESIGN (Color) - Edith Head, 

Walter Plunkett 

BEST SONG - Music: Jimmy Van Heusen, 

Lyrics: 

Sammy Cahn 

PARIS B 

A Pennebaker and Diane Production 

BEST SCORING OF A MUSICAL PICTURE - 

Duke Ellington 

A Billy Wilder Production. Presented by the Miriach 

Company in Association unth Pyramid Productions A.G. 

BEST CINEMATOGRAPHY (Black and White) - 

Daniel L. Fapp 

Presented by the Mirisch Company in Association 

with Gloriafilm Munich 

BEST SONG — Music: Dimitri Tiomkin, 

Lyrics: Ned Washington 

e Record-Breakers are.

, 

vier, 

RELEASE LINEUP IS PROMISING. 

HYMAN FINDS AFTER SURVEY 

Exploitation of Films on 

Local Level Is Strongly 

Urged to Pull Grosses 

NEW YORK—The months of 

May and 

June this year will not be "orphan" periods 

insofar as quality product is concerned, according 

to Edwai-d L. Hyman, vice-president 

of American Broadcasting-Paramount 

Theatres, who recently completed a product 

survey at the studios. 

PUSH MASS AUDIENCE APPEAL 

At one of his periodic meetings with the 

tradepress on Thursday da, Charles 

Lougihton, Peter Lowford, Walter Pidgeon; "Fury of 

the Borborians," Edmund Purdom; "The Notorious 

Londilady," Jock Lemmon, Kim Novak, Fred Astaire; 

"Zoitz," Tom Poston, and "H.MS. iDefiont," Alec 

Guinness, Dirk Bogorde. 

EMBASSY hos six scheduled: "Bell' Antonio," Marcello 

Mostroianni, Claudia Cordinole; "Boccaccio '70," 

Sophia Loren, Anita Ekberg; "The Devil's Wanton," 

Birger Molmsten; "Night Is My Future," Moi Zetterling; 

"What a Carve Up," Sidney James, and 

"Strangers in the City," Robert Gentile. 

M.ETRO-GOLDWYN-MAYER hos ten pictures: "All 

Foil Down," starring Eva Marie Saint ar>d Warren 

Beatty; "Sweet Bird of Youth," Poul Newman, 

Geroldine Page; "Damon ond Pythios," Guy Williams; 

"The Horizontal Lieutenont," Jim Hutton, Poula 

Prentiss; "A Very Pnvate Affair," Brigitte Bardot; 

"Ride the High Country," Rondolph Soott, Joel 

McCrea; "Swordsman of Siena," Stewart Granger; 

"Boys' Night Out," Kim Novak, Jomes Gorner, Tony 

Rondoll and seven other top stars; "I Thank a Fool," 

Susan Hoyward, Peter Finch, and "Two Weeks in 

Another Town," Kirk Douglas, Edword G. Robinson 

Cyd Charisse. 

PARAMOUNT has eight releases: "Forever My 

pK>ssible effort in promoting the young 

and new personalities as they came along. 

The developm.ent of new faces, he added. 

was practically the lifeblood of the industiT 

and that "we. in exhibition, must 

do everything we can to foster and promote 

them." 

Hyman said that the Academy Awards 

show on April 9 could be tied in with any 

April-May-June drive that might be going 

on at the time. 

"This extremely important event on 

television and radio always gives a big 

lift to motion pictures and. as such, deserves 

evei-y possible support from every 

segment of our industry. Naturally, anything 

that exhibition can do to promote 

intei-est should be done and we urge exhibitors 

everywhei'e to go all out in their 

effoi-ts this year." 

Love," Romy Schneider; "Brushfire!" John Irelond, 

Jo Morrow; "The Counterfeit Traitor," William 

Holden, Lilli Palmer, in special selected engagements 

only in April, with general release in July; "The Man 

Who Shot Liberty Volonce," James Stewart, John 

Wayne, Vera Miles; "Escape From Zohroin," Yul 

Brynner, Sal Mineo; "Hell Is for Heroes," Bobby 

Darin, Fess Porker; "Hatari!" John Wayne, Hardy 

Kruger, for special selected engagements only in June, 

with generol release in August, and "My Geisha," 

Shirley MocLoine, Yves Montond. 

2C>th CENTURY-FOX lists 14 pictures: "The Innocents," 

Deborah Kerr, Michael Redgrove; "Sotan 

Never Sleeps," William Holden, Clifton Webb, France 

Nuyen; "Stote Fair," Pot Boone, Bobby Dorin, Pomelo 

Tiffin, Ann-Morgret; "The Broken Land," Kent 

Taylor; "The Inspector," Stephen Boyd, Dolores Hart; 

"Cabinet of Coligori," Glynis Johns, Don O'Herlihy; 

"The Hand of Death," John Agar, Paulo Raymond; 

"Adventures of o Young Man," all-star cast headed 

by Richord Beymer, Poul Newmon, Suson Strasberg; 

"It Hoppened in Athens," Joyne Mansfield; "Mr. 

Hobbs Tokes a Vocotion," Jomes Stewort, Maureen 

O'Haro. Fob ion; "The Longest Day," 22-stor cost 

heoded by William Holden, Henry Fonda, Robert 

Mitchum, Robert Taylor; "Five Weeks in o Balloon," 

Fobion, Peter Lorre; "Air Potrol"; "Lion of S[Xirta," 

Richard Egon, Dione Boker. 

UNITED ARTISTS has 16 pictures: "The Children's 

Hour," Audrey Hepburn, Shirley MocLoine, James 

Garner; "The Clown arvd the Kid," John Lupton; 

"Jessica," Maurice Chevalier, Angie Dickinson, Agnes 

Mooreheod; "Mogic Sword," Basil Rothbone; "Mighty 

Ursus," Ed Fury; "Birdman of Alcotraz," Burt Lorv 

coster, Korl Maiden; "Incident in an Alley," Chris 

Worfield; "Geronimo," Chuck Connors; "Follow Thot 

Dream," Elvis Presley; "Wor Hunt," John Saxon; "The 

Miracle Worker," Anne Boncroft, Patti Duke, Victor 

Jory; "Rood to Hong Kong," Bob Hope, Bing Crosby; 

"Jack, the Giont Killer," Kerwin Mothews; the reissue 

of "Moby Dick," Gregory Peck, Richard Bosehort; 

"Rosmundo," Jock Polonce, Guy Madison, and "Hero's 

Islond," James Moson, Rip Torn. 

UNIVERSAL-INTERNATIONAL has 13 pictures 

scheduled: "Lover Come Bock," Rock Hudson, Doris 

Doy, Tony Randall; "Desert Potrol," Richord Attenborough; 

"The Outsider," Tony Curtis; "Neorly a 

Nasty Accident," Jimmy Edwords; "Cope Feor," 

Gregory Peck, Robert Mitchum, Polly Bergen; "The 

Doy the Earth Caught Fire," Jonet Munro, Edward 

Judd; two reissues, "Saskatchewan," Alan Lodd ond 

Shelley Winters, ond "The For Country," Jomes 

Stewort, Ruth Roman; "Night Creotures," Peter 

Gushing; "Six Block Horses," Audie Murphy, Don 

Duryeo; "Lonely Are the Brave," Kirk Douglas, Gena 

Rowlands; "That Touch of Mink," Cory Grant, Doris 

Day, Gig Young, and "Informotion Received," Sobirra 

Sesselmon. 

WARN-ER BROS, has 13 for release: "The Couch," 

Shirley Knight, Grant Willioms; "Mo logo," Trevor 

Howard, Dorothy Dondridge; two reissues, "Fanny" 

O'nd "Splendor in the Gross"; "Rome Adventure," 

Troy Donohue, Susonne Pleshette, Angie Dickinson; 

"House of Women," Shirley Knight; "Somor," George 

Montgomery, Zivo Rodann; "Merrill's Morauders," 

Jeff Chandler, Ty Hordin; "Lad: a Dog," Peter 

Breck, Peggy McCoy; "The Chapman Report," Shelley 

Winters, Efrem Zimbalist jr.; "The Music Man," 

Robert Preston, Shirley Jones; "Act of Mercy," Leslie 

Caron, David Niven, ond "Term of Trial," Laurence 

Ol i Si mone Si gnoret, Sarah Miles. 

Wometco Has 35% Rise 

In Earnings for 1961 

MIAMI—Wometco Entei*prises. Inc., in a 

preliminary report recently, said its profits 

rose 35 per cent in 1961 on a 26 per cent 

increase in revenues. The diversified Miami 

company said earnings were the highest 

since it was formed in 1925. 

Net income after taxes was $1,353,255 

i$1.34 per share) compared with profits 

of $1,013,429 ($1.01 per share) in 1960. 

Gross income for 1961 was $15.9 million 

against $12.6 million the prior year. Total 

expenses for the two years were $13.5 million 

and $10.8 million respectively. 

The company's annual meeting will be 

held April 9 at the Carib Theatre, Miami 

Beach. 

8 

BOXOFHCE March 19. 1962

Standard & Poor See 

Big Gain for Films 

NEW YORK—Increased theatre attendance 

and motion picture grosses were predicted 

for 1962 in the Standard & Poor 

analysis of leading amusement stocks, 

which noted that receipts for 1961 were the 

highest since 1948. 

The survey predicted that increased admission 

prices and more film releases 

would contribute to the grains in 1962, but 

it pointed out that despite increased gross 

receipts, earnings of major producers-distributors 

varied widely in 1961. Income 

from production and lease of older features 

for TV supplied a large portion of earnings 

for a number of companies, the survey 

pointed out, adding, however, that those 

fiiTns that showed higher earnings did so 

lai-gely as a result of improved theatrical 

output. 

"While public attendance at movies is 

showing a promising trend," the survey 

continued, "following a sharp di-op-off in 

the yeai's of television ascendancy, the 

ptx>duction of a greater number of quality 

films remains the most important single 

factor in maintaining a consistent record 

of profitable OF>erations." 

The outlook for '62 was viewed as es- 

E)ecially favorable for such companies as 

Decoa Records, Universal Pictures and Columbia 

Pictures, while "results of Metro- 

Gtoldwyn-Mayer and Walt Disney Productions 

should hold in the area of their respective 

record 1961 levels." 

The survey saw American Broadcasting- 

Paramount Theatres network revenues as 

having shown the strongest growth in the 

industry in recent years and predicted further 

gains in 1962. It predicted a return to 

profitable operation for 20th Century-Pox, 

and a shai-p improvement trom last year's 

break-even level for Columbia. 

A.C.E. Films, Inc., Sets Up 

New York Headquarters 

NEW YORK—A.C.E. Films, Inc., newly 

foiTned production-financing organization 

sponsored by the American Congress of Exhibitor, 

has established headquarters in 

the Fisk Bldg. on West 57th St., between 

Seventh and Eighth Aves. The company 

now is occupying temporary offices in the 

ibuilding but will move to larger quartei-s on 

the 12th floor when remodeling is completed 

in about two weeks. 

Sidney Markley has just completed his 

first week as president of the new company, 

having resigned officially a week earlier 

as a vice-president of American Broadcasting-Paramount 

Theatres. He will be 

spending the next few weeks in traveling 

around the country in the interest of the 

new project. 

Hassanein Now Exec. V-P 

Of UA Theatre Circuit 

NEW YORK—Salah M. 

Hassanein was 

sleeted executive vice-president of United 

Artists Theatre Circuit, Inc., by the company's 

board of directors March 7, ac- 

3ording to George P. Skouras, president of 

ibhe circuit. Hassanein was appointed viceipresident 

of United Ai-tists Theatre Cir- 

Inc. in September 1959. Previously he 

;:uit. 

served as film buyer. 

To Appeal Court Decision 

On Hartford Toll TV Test 

NEW YORK—An appeal to the U.S. Supreme 

Court from a decision by a Coui-t of 

Appeals which upheld the right of the Federal 

Communications Commission to 

license pay television on an experimental 

basis will be taken by the Joint Committee 

Against Pay TV. The Court of Appeals 

ruling gave a green light to the RKO- 

Phonevision test in Hartford, Conn. 

Commenting on the coui't action, Louis 

A. Novins, president of International Telemeter, 

said that the decision was another 

judicial confirmation of his company's conviction 

that pay television could not be 

stopped, adding that the decision 

"strengthens the traditional American way 

of trying new ideas, test them in the market 

place and let the public decide." 

Philip Harling, chalnnan of the Joint 

Committee, said one of the principal points 

in exhibition's writ of certiorari to the 

Supreme Court would be to seek to determine 

whether the FCC had the right to 

order a test of pay TV. He said the district 

court had affirmed the PCC's stand on that 

point, but that exhibition felt that Section 

303G of the Communications Act of 1934, 

which provided that the FCC had the right 

to authorize an experiment only insofar as 

the experiment was technically feasible, did 

not contemplate a pay TV experiment and 

that it never was the intention of Congress 

to have it do so. 

Harling said he was heartened by the decision 

that Phonevision would be held 

strictly accountable for the progranmiing 

it promised at hearings in 1960 on the proposed 

Hartford test. 

"Phonevision will be required to fulfill 

all the rash promises and the pie-in-thesky 

programming claims it made to the 

FCC," Harling said. "They are committed 

by the court decision to present 'legitimate 

MPAA to Name Successor 

To Montague at COMPO 

NEW YORK—A successor to the late A. 

Montague as the Motion Picture Ass'n of 

America's representative on the governing 

board of the Council of Motion Picture Organizations 

may be named on March 26. 

The quarterly meeting of the MPAA 

board of directors is scheduled for that date 

and it is reported that the COMPO appointment 

will be one of the topics on the 

agenda. Ben Marcus and Sam Pinanski are 

the two other members of the triumvii'ate 

and were appointed by their respective organizations, 

Mai-cus by AlUed States Ass'n 

and Pinanski by Theatre Owners of 

America. 

Distributors Set for Lloyd Film 

HOLLYWOOD—Columbia Pictures will 

distribute "Harold Lloyd's World of Comedy," 

a feature consisting of highlights 

from the comedian's films, in the foreign 

market. Continental Distributing is handling 

release in the United States. 

plays, ballets, operas, concerts, children's 

films, ait films, educational features and 

sports.' This is the type of programming 

which is now available on free television 

and which appeals to .such a small minority 

that the commercial success of pay TV 

must be jeopardized." 

Harling said the requirement for close 

accountability of progranuning would dash 

the hopes of pay TV proponents for the 

free hand that they had anticipated in 

their programming. He said that if and 

when the experiment actually begins, 

Phonevision would meet the same fate of 

financial losses which, he said, were being 

suffered by Telemeter in Canada. 

Connecticut Exhibitors Show 

Cctutious Optimism for Test 

HARTFORD—Initial reaction by the 

Connecticut motion picture theatre interests 

to Washington disclosure of the "Go- 

Ahead" sign for WHCT-TB's pay TV experiment 

hei-e has been marked by an atmosphere 

of cautious optimism. 

Bernard Menschell, president of Outdoor 

Theatres Corp. of Connecticut, and 

chairman of the Anti-Toll TV Committee 

of Connecticut—his fellow members are 

Maurice Bailey of the Bailey Theatres and 

Max Hoffman, Connecticut Theatres Corp. 

—reminded Boxoffice that he has discussed 

the theatrical side of pay TV to interested 

groups, on a voluntary basis, and 

is thoroughly willing and prepared to speak 

further. 

He underscored the obvious fact that 

even when pay TV becomes an actuality 

in Connecticut's capital city, the project 

will be conducted strictly on an experimental 

basis—not necessarily designed for 

full market impact or commercial gain. 

Bernard Levy Replaces 

Sid Markley at AB-PT 

NEW YORK—Bernard Levy has been 

appointed executive liaison officer for the 

southern theatres of the American Broadcasting-Paramount 

Theatres circuit. Levy 

will assume the duties formerly handled by 

Sidney M. Markley, who recently resigned 

from AB-PT to become president of A.C.E. 

Films, Inc. 

Levy was in private law practice in New 

York befoi-e joining the legal staff of Paramount 

Pictui-es in 1946. Since January 

1961, he has been executive assistant to 

Edward L. Hyman, vice-president of AB- 

PT In charge of theatre administration, 

north. 

A graduate of Brooklyn Law School, 

Levy also attended Long Island University. 

Meanwhile, Everett H. Ei-lick, 

vice-president 

and general counsel of AB-PT, has 

been elected a member of the board of 

directors. Erlick joined AB-PT last yeaiafter 

ten yeai-s with Young & Rubicam, 

advertising agency. 

iBOXOFnCE :: March 19, 1962

A 

. 

I 

Zanuck's 'Longest Day' 

'Greatest Challenge' 

NEW YORK—"The Lonsest Day" was 

the greatest challenge which any producer 

had to face, Darryl F. Zanuck 

said here Wednesday at a meeting with 

the trade and lay press. The producer was 

in town for three days of conferences with 

20th Century-Pox homeoffice executives 

and returned to Paris on Friday to start 

editing the picture. One brief sequence is 

yet to be shot. 

Zanuck said the shooting time on "The 

Longest Day" was nine months and 17 

days and that he had 66 hours of exposed 

film when he completed it. He now has cut 

it to about nine hours and he will eventually 

trim it to three and a half hours. 

In the course of production. 360.000 feet 

of film were shot. He had two units working 

at all times with a combined force of more 

than 500 technicians. Some of the problems 

he had to contend with were the assembling 

of obsolete World War II military 

equipment, timing of schedules to meet 

with American. French. German and Brittish 

military schedules, assembling of more 

than 32 international stage and screen 

personalities and weather conditions. More 

than 2.000 troops from all countries had to 

be amassed. Zanuck said the picture could 

not have been made if it had not had the 

full cooperation of the governments involved. 

He said the troops were not paid 

for their picture work because of military 

laws and that their reenactment of the 

D-Day conflict was part of their training 

course. 

Current plans call for the picture to be 

released initially as a roadshow attraction 

and Zanuck said he hoped to have it 

ready by July or August. He said the picture 

cost a little more than $10,000,000 

which he regarded as a "cheapie" in today's 

market. The explosive and demolition 

equipment and scenes cost $840,000 alone. 

No stock shots were used and every battle 

scene was recreated. 

Return of Censor Board 

In Seattle Requested 

SEATTLE—The threat of film censorship 

loomed here this week for the first 

time since 1959 when Mrs. Don Cunningham 

of Renton, a representative of the 

Greater Seattle Motion Picture and Television 

Council, requested that the King 

County board of commissioners set up a 

motion picture censor board. 

Mrs. Cmmingham charged that many 

movies are "highly objectionable," adding 

that her group was alarmed particularly 

over films shown at drive-ins. 

A censor board was established here in 

1958 but was dissolved the following year. 

An attempt to reinstate the board w-as denied 

in July, 1959, after a hearing. 

Youngstein to 

Address SMPTE 

HOLLYWOOD—Max Youngstein, executive 

vice-president of Cinerama, Inc., 

will be the keynote speaker at the upcoming 

convention of the Society of Motion 

Pictm-e & Television Engineers, to be held 

here April 30-May 4. Youngstein's address 

is titled "Hollywood's Disregard of Research 

and the Price It has Paid for That 

Disregard." 

10 

WARNER MEETS EXHIBITORS—Jack L. Warner (third from left), president 

of Warner Bros., greets Edward L. Hyman (fourth from left), vice-president 

of American Broadcasting-Paramount Theatres, and other AB-PT leaders on 

visit to the Warner Studios in Burbank, Calif., for a product survey. From left 

to right: John Krier, vice-president and general manager of Intermountain 

Theatres; Bernard Levy, assistant to Hyman; Warner; Hyman; George Aurelius, 

vice-president of Arizona Paramount, and Hy Fine, of New England Theatres. 

March Green Sheet Gives 

Five Films Family Rating 

NEW YORK—Five pictures were rated 

for family patronage in the Green Sheet by 

the Film Estimate Board of National Organizations 

in the March issue. This is the 

largest number in the last five months. 

Five other pictures were listed in the 

adult-mature young people (A-MY) 

bracket, while three were placed in the 

adult-mature young people-young people 

; 

(A-MY-Y) class. Three were Judged 

strictly for adults < ) 

The family pictures as rated by the 

Green Sheet were United Artists' "Clown 

Buena 

and the Kid" and "Sergeants 3": 

Vista's "Moon Pilot," Universal's "Nearly a 

Nasty Accident" and Columbia's "The 

Three Stooges Meet Hercules." 

In the A-MY group were MGM's "The 

Four Horsemen of the Apocalypse," "Light 

in the Piazza" and "World in My Pocket"; 

Universal's "The Day the Earth Caught 

Fire" and United Artists' "The Happy 

Rated in the A-MY-A class were 

Thieves." 

Warner Bros.' "A Majority of One," MGM's 

Murder She Said" and 20th-Pox's "Swinging 

Along." 

The trio of adult films was Warner 

Bros." "The Couch," Columbia's "The Hel- 

Youth." 

lions" and MGM's "Sweet Bird of 

Columbia Gets Rights 

To 'Fabulous Showman' 

HOLLYWOOD—Columbia Pictures has 

acquired the rights to "The Fabulous 

Showman," the story of P. T. Barnum, 

from Martin Jurow. 

Productions of the multi-million dollar 

film is scheduled for next year, with the 

world premiere blueprinted for 1964 in 

New York City, with the picture hailed as 

"The World's Fan- Film of 1964." 

Teen Time Honors Two MGM Films 

HOLLYWOOD—Teen Time Magazine 

has selected two MGM releases, "The Horizontal 

Lieutenant" and "All Fall Down" as 

"movies of the month" in ite March issue. 

AIP Toppers to Make Tour 

Of 18 Cities on Product 

HOLLYWOOD—Plans of top American 

International Pictures executives to visit 

exhibitors in 18 cities across the nation 

to introduce and promote forthcoming AIP 

product were further solidified by President 

James H. Nicholson and executive 

vice-president Samuel Z. Arkoff. 

The two company heads will team to 

visit six cities, including New York, Boston, 

Washington, D. C, Philadelphia, Pittsburgh 

and Chicago: Milton Moritz, national 

director of advertising-publicity, 

will visit Kansas City, St. Louis, Indianapolis, 

Cincinnati, Cleveland and Detroit, 

while vice-president in charge of sales Leon 

P. Blender will visit Dallas, New Orleans, 

Jacksonville, Miami, Charlotte and Atlanta. 

Each of the three series of six meetings 

will be highlighted by an exhibitor luncheon, 

as previously disclosed, at which AIP's 

new 1962 brochure will be distributed. Each 

luncheon will be preceded by special 

screenings of AIP's latest release, "Burn, 

Witch, Burn." and a special 40-niinute 

featurette showing highlights from other 

new productions including "Poe's Tales of 

Terror," "Survival," "Marco Polo" and 

"Goliath and the Golden City." 

Nearly 500 at Dinner 

For Karl Hoblitzelle 

NEW YORK—Between 450 and 500 persons 

attended a testimonial dinner to Karl 

Hoblitzelle in the ballroom of the Hotel 

Pierre here Thursday evening. The affair 

was sponsored by the Newcomer Society of 

North America, group of successful businessmen 

in all professions. 

The salute was to both Hoblitzelle and 

the company which he founded. Interstate 

Theatres of Texas, and was a joint effort 

with the Republic National Bank of Dallas, 

of which he is chairman of the board. 

Approximately 100 representatives of the 

film industry were among the invited 

guests. Others represented banks of New 

York and Dallas. 

BOXOFFICE March 19, 1962

and 

- " 

— 

jeaffai 

ocietjD 

[111 

Wi 

AIP Lists 13 Features 

For Release to Dec. 

LOS ANGELES—A total of 

13 films will 

be released in 1962 by American International 

Pictures, as follows: 

"Pi-emature Burial," in color and Panavision, 

starring Ray Milland and Hazel 

Court, will open nationwide later this 

month. 

March 14— "Twist All Night," a musical 

starring June Wilkinson, Louis Prima, and 

Sam Butera and the Witnesses. 

April 4—Combination of "The Brain 

That Wouldn't Die," hon-or film, and "Invasion 

of the Star Ci-eatures," science 

fiction adventure film. 

April 5— "Burn, Witch, Burn," a 

suspense-horror thriller starring Janet 

Blair and Peter Wyngarde. 

May 16— "Warriors Five," war action 

thriller toplining Jack Palance and Giovanna 

Ralli. 

June 13— "Marco Polo," color and 'scope 

spectacle drama starring Rory Calhoun 

and Yoko Tani. 

July 4— "Survival." 'scope drama about 

the experiences of an average American 

family caught in the upheavals of the 

aftermath of an atomic attack. Ray Milland 

directs and stars, with Jean Hagen. 

Prankic Avalon. Mai-y Mitchell and Joan 

Freeman. 

July 18— "Poe's Tales of Ten-or." Edgar 

Allan Poe trilogy in color and Panavision 

staiTing Vincent Price. Peter Lorre. Basil 

Rathbonc and Debra Paget. 

September 19— "Strange Women." color 

and 'scope adventure spectacle starring 

Pier Angeli and Edmund Purdom. 

October 17 (tentative)— "End of the 

World." science fiction drama in color with 

the cast not yet set. 

November 21 (tentative)— "Haunted Village." 

horror thriller in color and 'scope 

which is not yet cast. 

December 19 (tentative)— "When the 

Sleeper Wakes," H. G. Wells classic in 

color, starring Vincent Price. 

Columbia Sets 14 Films 

For Release to June 

HOLLYWOOD—Fourteen pictui'es have 

been set for release by Columbia between 

now and June, including three which have 

just gone into release; "Walk on the Wild 

Side," "Underwater City" and "Three 

Stooges Meet Hercules." Set to go out before 

the end of the month are "The Hellions" 

and "Belle Sommers." 

In April, "Experiment in Ten-or," "Safe 

" 

at Home "Don't Knock the Twist 

wiU be released. May releases are "Five 

Finger Exercise," "13 West Street" and 

"Mothra. " In June, "Advise and Consent," 

"Broken Lariat" and "Best of Enemies." 

Filmgroup to Release Mermaid Film 

LOS ANGELES— "Mennaids of Tiburon," 

an underwater color feature, will be distributed 

by Filmgroup in the late spring, 

according to president Roger Connan. 

The film, written, produced and directed 

by John Lamb, stars Diane Webber and 

George Rowe. with Timothy Carey costaiTed. 

The science-fiction yarn treats 

with an expedition which is seeking pearls 

but discovers mermaids instead. 

ARA and SBA Offer Encouragement 

To Theatres in Depressed Areas 

WASHINGTON—A new force at work in 

the neediest sector of the economy, the depressed 

areas, promises to help boost their 

theatre attendance with benefits to the 

equipment industry, to Hollywood production 

and to national attendance. 

Theatres in depressed areas have borne 

the heaviest brunt of the decline in national 

attendance. The replacement of coal by 

oil on the railroads and in house heating, 

automation, and withdrawal of key industries 

cut industrial payrolls, shi-ank commerce 

and reduced attendance in the depressed 

areas. 

Less money at the boxoffice meant fewer 

bookings of pictures, fui-ther shrinkage in 

attendance and a growing shabbiness of 

the theatres. 

DROP IN BANK LOANS 

Local banks inclined less and less to 

long-term loans for renovations and improvements 

or even short-term loans for 

working capital. 

What happens when an accident strikes 

a film theatre in a distressed area was illustrated 

when, four years ago, at Carbondale. 

111., a coal and railroad town, fire 

badly damaged the Rogers Theatre. 

A parking lot now occupies the site of 

the Rogers, the town's only first-run house, 

the building having been razed. 

Other causes, notably TV competition, 

underlie the decline in national attendance 

but the heavy slackeniiig of demand for 

product in the distressed areas contributed 

to the national condition. 

As of last week, 852 areas with a population 

of 34.7 million in 47 states had either 

the high chronic unemployment or low 

family incomes reflecting persistent underemployment 

that qualified them for federal 

assistance. 

These areas account for nearly one-fifth 

of film fans. Had the areas' demand for 

film product been higher. Hollywood would 

probably have responded with more pictures, 

relieving the present product shortage 

and resulting in a national attendance 

gain. 

Hope dawned for the distressed areas 

and their exhibitors—with the signing by 

President Kennedy last May 1 of the Area 

Redevelopment Act. It authorizes $300 million 

of 4 per cent, 25-year loans to finance 

65 per cent of the cost of establishing or 

expanding job-generating industries in the 

areas and to finance other supporting 

projects. 

ECONOMIC SURVEYS MADE 

Through their own public and private 

funds, states and areas finance most of 

the remaining 35 per cent. 

The act established within the Department 

of Commerce and Area Redevelopment 

Administration to coordinate federal 

technical assistance assuring that the projects 

the areas propose wiU be economically 

feasible and provide permanent employment. 

First, the areas make economic 

surveys. 

The Small Business Administration helps 

areas on the economic surveys, counsels 

them on feasibility of projects, negotiates 

financing and processes applications for 

ARA loans. 

As of last week, 449 areas with a population 

of 36.5 million had submitted redevelopment 

programs, 310 of which ARA 

had approved and that agency had also 

approved 59 projects. Of these, nine, involving 

$2.5 million of ARA loans, were for 

payroll-generating industries. 

In Carbondale, for example, a $455,000 

ARA loan sparked investment of an additional 

$1.3 million of state and local funds 

to convert a city-owned warehouse into a 

tape manufacturing plant that will generate 

980 jobs, increasing area payrolls by 

$4.3 million yearly. 

For Carbondale's lone, remaining theatre, 

the Varsity, that payroll spells higher 

boxoffice receipts. 

The Illinois governor, Otto Kerner, 

publicly thanked ARA and SBA for their 

help to 

the southern Illinois town. 

While theatres in such towns are not 

eligible for ARA's industrial project loans, 

they may, thi-ough SBA's business loan program, 

take direct part in regeneration of 

then- areas. 

To qualified exhibitors in the areas who 

need funds to modernize four-wall theatres 

or to convert or expand into drive-in operations, 

SBA will lend up to $200,000 per 

borrower for up to ten years at the same 

4 per cent interest that ARA charges. 

Motion Picture Ass'n of America is observing 

the progress of the redevelopment 

program for its immediate effects on boxoffice 

receipts in the distressed areas and 

for possible long-range effects on Hollywood 

production schedules. 

Says Kenneth Clark, vice-president of 

the MPAA: 

"The program can hardly fail to improve 

theatre attendance in the areas and that 

would help everyone in the business. With 

more spending money in their pockets, the 

people will naturally turn in greater numbers 

to theatres for entertainment. The 

lights would go on in many places now 

dark, itself a cheering sign." 

Audubon Films' Victory 

In Censorship Action 

NEW YORK—Two Audubon Films 

releases. 

"The Fast Set" and "The Twilight 

Girls." were held to be not obscene by the 

grand jui-y of Montgomery County, Ohio, 

according to Radley Metzger of Audubon. 

The prints of the two Audubon pictm-es 

were confiscated from the Far Hills Theatre 

last September by the Oakwood police 

but have now been returned to the distributor's 

home office after a grand jury of 

schoolteachers, clergymen, housewives and 

psychiatrists reviewed the film. 

SW to Award London Trips 

LOS ANGELES—Six two-week trips to 

London, all expenses paid, will be awarded 

six Stanley Warner circuit managers and 

their wives at the conclusion of a "Found 

Money Drive" now being held. Vice-president 

HaiTy M. Kalmine disclosed that results 

will be based on increases of two 

given periods over the past year. 

IjjBOXOFnCE :: March 19, 1962 

11

. 

28 OF 35 WINTER RELEASES 

RANKED IN THE TOP HIT CLASS 

Big Money-Makers Are 

'Sergeants 3/ 'Lover' 

and 'Flower Drum' 

First-run business stood at a healthy 

level during the winter quarter—December 

through February—despite a dearth of 

product which saw only 35 pictures with 

sufficient playdates to indicate boxoffice 

pull. That product which was placed in 

release, however, showed considerable 

strength. 

Of the 35 pictures placed in general release 

during the quarter, 28. or 80 per 

cent, were ranked in the top hit class by 

exhibitors in the 20 key cities across the 

nation whose grosses provide the national 

average for Boxoffice-Barometer. 

This far outweighed the top hit classifications 

of the two previous years. In the 

1960-61 winter quarter, from a total of 44 

releases, 26 features, or 59.1 per cent, 

ranked as top hits. In the 1959-60 winter 

quarter, 28 of 46 features, or 61 per cent, 

landed in the hit class. 

The percentage of pictures doing average 

or better business was up considerably this 

year also, with 31 of the 35, or 88.6 per 

cent, topping average. Last year 86.3 per 

cent of the pictures did average or better 

business, a mark unattained percentagewise 

since the early post-World War n years. 

'SERGEANTS' RATE 265 PER CENT 

The quarter's three top money-makers in 

first-run dates were "Sergeants 3" (United 

Artists) at 265 per cent, "Lover Come 

Back" (Universal-International) at 229, 

and "Flower Drum Song" (Universal- 

International) at 215. A year ago, the toppers 

were "Swiss Family Robinson" (Disney-Buena 

Vista), 265 per cent; "The 

World of Suzie Wong" (Paramount), 264 

per cent, and "The Misfits" (United 

Artists), 233 per cent. 

The comparative grosses of Boxoffice- 

Barometer include only pictures which 

have been placed in general release. Attractions 

released on a roadshow policy are 

not included in the reports. Considering 

the trio of special releases played during 

the winter quarter, percentages would be 

even higher. 

This big three was led by "West Side 

Story" (United Artists) which scored 274 

per cent in its initial roadshow playdates. 

"El Cid" (Allied Artists) ranked second 

with 260 per cent, while "King of Kings" 

(Metro-Goldwyn Mayer) held third place 

with 233 per cent. 

Following are feature pictures released in 

the fii'st six months of the current season, 

September through February, and percentages 

based on reports from first-run 

theatres in 20 key cities: (Asterisks indicate 

releases in the September-November 

quarter) 

(September, 1961 through February, 1962) 

*September-November Release 

(Averoge Is 100) 

ALLIED ARTISTS: 

George Raft Story, The 1 20 

Twenty Plus Two 1 00 

AMERICAN INTERNATIONAL: 

•Gurs of the Block Witch 103 

' 

Hoppy Thieves, The ' ) 

One, Two, Three 80 

] 

•Paris Blues jo3 

I 

Pocketful of Mirocles o8 

Top Hits For Winter Quarter 

(December through February) 

PERCENTAGES 

20 130 140 150 175 ZQO ^"1 ' 

Ashes and Diamonds (Janus) 

g 

UBobes in Toyland (BV) „b 

2 

Bachelor Flat (20th-Fox) .g 

Doctor in Love (Governor) 

'Double Bunk (Showcorp) 

Errand Boy, The (Para) 

"Flight of the Lost Balloon (Woolner Bros.) 

UFlower Drum Song (U-I) 

h 

George Raft Story, The (AA) 

Journey to the Seventh Plomet (AIP) 

Light in the Piazza (MGM) 

Lover Come Back (U-I) 

UMajority of One, A (WB) 

Murder She Said (MGM) 

Mysterious Island (Col) 

No Love for Johnnie (Embassy) 

One, Two, Three (UA) 

Pocketful of Miracles (UA) 

Roman Spring of Mrs. Stone, The (WB) 

Sail a Crooked Ship (Col) 

Second Time Around, The (20th-Fox) 

Sergeants 3 (UA) 

2E 

Summer and Smoke (Para) 

Tender Is the Night (20th-Fox) 

3 Stooges Meet Hercules, The (Col) 

Twist Around the Clock (Col) 

View From the Bridge, A (Cont'l) 

Watch Your Stern (Magna) 

liBlue Ribbon Award Vînner 

Late folj relîif 

UNITED ARTISTS: 

•Explosive Generation, The 105 

•Flight That Disappeored, The 95 

•Season of Possion 96 

. - 

Sergeants 3 265 

•Town Without Pity '25 

•X-I5 92 

•Young Doctors, The 1 45 

Journey to the Seventh Planet 1 52 

Lost Battalion 96 

COLUMBIA: 

• Devil at Four O'Clock, The 1 80 

Everything's Ducky 93 

• Loss of Innocence 06 1 

•Mr. Sordonicus Ill 

Mysterious Island 1 60 

Sail a Crooked Ship 139 

"Scream of Feor 1 06 

3 Stooges Meet Hercules, The 1 32 

•Trunk, The 93 

Twist Around the Clock 154 

•Volley of the Dragons 90 

•Weekend With Lulu, A 126 

METRO-GOLDWYN-MAYER: 

• Bachelor in Paradise 1 76 

•Bridge to the Sun 129 

•Colossus of Rhodes 113 

• Invosion Quortet 113 

Light in the Piazza 163 

Murder She Said 132 

•Thunder of Drums, A 114 

Wonders of Aloddm, The 102 

PARAMOUNT: 

• 

Blood and Roses 1 05 

•Blue Hawaii 221 

• Breakfast of Tiffony's 213 

Errand Boy, The 1 79 

Hey, Let's Twis+! 118 

*Mon-Trop 97 

Siege of Syracuse 94 

Summer ond Smoke 1 4 1 

Too Lote Blues 116 

20TH CENTURY-FOX: 

Bachelor Flot 138 

•Comoncheros, The 174 

• Francis of Assisi 1 50 

•Hustler, The 1 59 

Madison Avenue 103 

•Pirotes of Tortuga 91 

•Purple Hills, The 92 

Second Time Around, The 183 

•Seven Women From Hell 112 

Tender Is the Night 145 

•Upstairs and Downstairs Ill 

UNIVERSAL: 

•Bock Street 161 

•Come September 250 

Flower Drum Song 215 

Lover Come Back 229 

WARNER BROS.: 

•Cloudelle Inglish 105 

Majo-nty of One, A 1 24 

•Mask, The 107 

Roman Spring of Mrs. Stone, The 149 

Singer Not the Song, The 92 

•Splendor in the Grass 184 

• Suson Slade 1 62 

•World by Night 120 

MISCELLANEOUS: 

•Ashes and Diomonds (Janus) 121 

Babes in Toyland (BV) 213 

•Call Me Genius (Cont'l) 112 

*Doy the Sky Exploded, The (Excelsior) 100 

Doctor in Love (Governor) I 58 

Double Bunk (ShowcDrp) 143 

•Flight of the Lost Balloon (Woolner Bros.).. 123 

•Greyfriors Bobby (BV) 139 

Bomb>ed Pearl Harbor (Parode Releosing Org.) 104 

I 

•Mork, The (Cont'l) 1 46 

No Love for Johnnie (Em-bossy) 120 

•Pure Hell of St. Trinian's, The (Cont'l) 133 

•Purple Noon (Times) 157 

Then There Were Three (Porade Releosing 

Org.) 92 

View From the Bndge, A (Cont'l) 183 

•Watch Your Stern (Mogna) 138 

12 BOXOFHCE March 19, 1962

' 

s 

PICTORIAL 

HIGHLIGHTS 

FROM THE 

SHOW-A-RAMA V 

CONVENTION AT KANSAS CITY 

As has been the cose throughout the five years 

of the establishment of Show-A-Romo by the United 

Theatre Owners of the Heart of America, businessbuilding 

dominated the meetings he!d in Kansas 

City, March 6-8. At the right, Richard Orear, president 

of the UTO, is presenting a plaque to Spyros 

P. Skouras in tribute to him on his 20th anniversary 

OS president of 20th Century-Fox. Skouras olso 

mode the keynote oddress at the convention. 

,n, 

Robert W. Sclig, executive vice-president of Nationol 

Theatres, holds the plaque citing him as "Moster 

Showman." Fred C. Souttor, program chairman of the 

convention, made the presentotion. 

,!« 

1!) 

K 

....Hi 

1(1 

Rock Hudson proudly holds the lorge and handsome trophy awarded him as UTO's 

"Stor of the Year," as Elmer C. Rhoden, chairman of the boord of Commonwealth 

Theatres, looks on. 

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Chuck Connors, star of "Gcronimo," who delivered on entertaining talk at the 

convention, visited with United Artists branch and home office executives. From 

left, Ralph Amocher, branch manager at Kansos City; Al Fitter, western division 

sales manoger; Connors; James Velde, vice-president in chorge of domestic distribution; 

and John Dugon, branch manager at Omaha. 

Delbert Mann, director of Rock Hudson's "Lover 

Come Bock" and other hits, proudly holds UTO's aword 

to him as "Director of the Year." 

BOXOFTICE March 19, 1962 13

COLUMBIA'S GOT A CN 

TAKE A TIP FROM THE COACH AT COLUMBIJUthe

DSLAM FOR YOU! 

Millions 

have read about 

them . 

. . Millions have heard 

about them . 

. . Now, 

the 

idols of millions, Mantle and 

Maris, play themselves and 

become the buddies of their 

little 

leaguer pal. 

V- 

CO-STARRiNG ,-. ^ _ 

r- WILLIAM PvPATRICIA A DON 

torn few Col 

WITH 

BRYAN 

SCREENPLAY BY PRODUCED BY 

ROBERT DILLON -tom nTuK.7steve ritch TOM NAUD 

^k, DIRECTED BY A 

^ WALTER DONIGER-NAUD-HAMILBURG 

PRODUCTION 

TEAM AND SET YOUR^f^^ PLAYDATE TODAYI

. . Aram 

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'i¥oU(f(iMMd êîont 

George Roy Hill Announces 

First Film on UA Deal 

Pi'oducer George Roy Hill has revealed 

"A Bullet for Charlemagne" as the initial 

pictiu'e he will make independently on his 

two-picture deal with United Artists. Hill 

will produce and direct from his own script, 

with Sidney Poitier starred. Budget on the 

project has been set at $2,500,000, with 

lensing slated for next summer. 

The story, located in Haiti, deals with a 

true incident involving former Marine Sei-- 

geant Herman Henry Hanneken and Charlemagne 

Peralt, a Haitian hero. Hanneken, 

who sold the rights to Hill several years 

ago, is now a retired general. 

Hill, who makes his motion picture bow 

as a dh-ector next month for MGM on 

"Period of Adjustment," also has been 

signed to helm "Rise and Pall of the Third 

' 

Reich for producer John Houseman at 

MGM and "Toys in the Attic" for the 

Mirisch Co. and United Artists. "Period of 

Adjustment," starring Jane Fonda and Jim 

Hutton, was scripted by Isobel Lennart 

from Tennessee Williams' play. Dean Martin 

will topline "Toys," slated to roll September 

16 frcxm a James Poe script of Lillian 

Hellman's play. 

Form Threemen Productions; 

To Lens First in Dublin 

Threemen Pi-oductions. a motion picture 

company headquartered in Beverly Hills, 

has been formed by Milo O. Prank jr., 

Sheldon Graff and Thom E. Pox, with 

Prank and Pox serving as producers and 

creative heads of the organization and 

Graff representing the business side. 

According to Fânk, the trio will devote 

its efforts to producing films "too difficult 

or different to be attempted by conventional 

movie makers." 

Pirst on Threemen's slate is "©'Houlihan's 

Jest," budgeted at $2,000,000 and 

adapted by screenwriter Burton Wohl from 

the novel by Rohan O'Grady. The Ii-ish adventure 

drama will be shot in Dublin this 

summer. Next will be the filmization of 

Leonai'd 'Wibberley's book, "Mrs. Searwood's 

Secret Weapon," to be lensed in 

England. 

Arnold and Du Pont to Make 

Three More Films for AA 

Newton Arnold and Michael Du Pont, 

whose initial film under their Glenwood- 

Neve Productions' banner, "Hands of a 

Stranger," will be released by Allied Artists, 

have announced thi-ee other properties 

ready for the screen. No release has been 

set for them yet. 

Pirst of the trio is 

a Korean war drama, 

"Glory, Hell!" written by Arrtold, who will 

direct it with Du Pont in the cast. Du 

Font's original, "The Last Little Boy," will 

be next on the schedule with Du Pont directing. 

The third, another Arnold original, 

is a comedy, "The Heavenly Set-Up," with 

a prizefight background. Arnold will direct 

this one. 

"Hands of a Stranger" goes into national 

release on March 25, starring Paul Luka- 

By WILLIAM HEBERT 

ther, Joan Harvey, James Stapleton and 

Irish McCalla. 

Hope Lange and Robert Jiras 

Buy 'Walk Egypt' Rights 

Before departing to star in "The Grand 

Duke and Mr. Pimm" in Prance, Hope 

Lange announced that she and her brotherin-law, 

Robert Jiras, have purchased the 

film rights to the novel, "Walk Egypt," by 

Vinnie Williams. The film stamng Miss 

Lange will be shot here and on location in 

the Deep South, setting of the book, late 

this year or early in 1963, by the independent 

company to be set up by the acti-ess 

and Jiras. 

The property relates the story of a poor 

Southern girl who learns through tragedy 

and adversity to accept the love offered 

her. The feature will be made as an outside 

commitment for Miss Lange, whose 20th- 

Pox contract calls for two more films by 

the summer of 1963. 

Bobby Darin Writes Music 

For Own Starring Film 

Bobby Darin, who stars with his wife, 

Sandra Dee, in Universal's Ross Hunter 

production, "If a Man Answers," has completed 

writing the title song which he will 

sing in the picture and also has composed 

a musical love theme for the fUm. Darin's 

song and theme will be used as the basis 

for the picture's musical score which Hans 

J. Salter wiU compose . Katcher 

has made three cuts in "Right Hand of 

the Devil," which he produced, directed and 

starred in, to make the film eligible for a 

Production Code seal. Universal-International 

is currently interested in acquiring 

distribution rights to the picture now that 

Code approval may be expected. 

Norman Maurer to Produce 

Another 'Stooges' Feature 

Satisfactory boxoffice reception accorded 

"The Three Stooges Meet Hercules" 

was responsible for Columbia Pictures concluding 

a new deal with producer Nonnan 

Maurer and the Stooges. 

Maurer will produce "The Thi'ee Stooges 

Meet the Martians," as a Normandy production 

for Columbia based on his own original 

story with a screenplay by Elwood 

Ulknan. Pilming is slated to start April 10, 

with an early summer release planned. 

Sophia Loren, Simone Signoret 

To Star in 'The Victors' 

Carl Foreman has signed Sophia Loren 

and Simone Signoret for the starring ix)les 

in "The Victors," his fu-st film since "The 

Guns of Navarone." 

Foreman, who has retui'ned to London 

following Columbia homeoffice meetings, 

will set thi-ee additional femme stars and 

six male leads for "The Victors," a Highroad 

production for Columbia release which 

marks his debut as a director. He will produce 

the film from his own adaptation of 

the novel, "The Human Kind," by Alexander 

Baron. 

AIRLINES PACT SIGNED—Edward 

Emanuel, seated right, international 

chief barker of Variety Clubs, is shown 

signing what is believed to be the 

largest contract ever made with the 

Irish Airlines for the participants of 

the 3Sth annual Variety Clubs convention 

to be held in Dublin, May 15-18. 

Seated at the left is David M. O'Shea, 

representative of Irish Airlines for 

North America. Standing, left to right: 

Eugene Fisher, transportation representative 

for the convention; Ralph 

W. Pries, international dough guy and 

chairman of transportation, and E. J. 

Greene, district manager of Irish Airlines. 

Over 800 from the U. S. and 

Canada, plus the representatives of 

London and Dublin, are expected to attend 

the convention. 

'Three Bites of the Apple' Set 

For MGM by Joe Pasternak 

"Three Bites of the Apple," a screenplay 

developed by George Wells from his or 

iginal story, has been placed on MGM's 

schedule to be produced by Joe Pasternak. 

A modern romantic comedy, the story is 

set against backgrounds in Italy, Prance 

and England. 

a feat 

iree»' 

A 

i?ncti-' 

ties an 

sli-ilii 

Hie II 

line" 

ridse" 

jney." 

roadw 

lor," 

[is 

a 

ratfon 

The 

tod's 1 

site 

ik" a 

BdRob 

'Nev( 

Pettine 

Ti! 

thellai 

sh-duW 

> avail! 

Hie 

J 

natcti," 

lionias 

Wells, who won an Oscar for his originalp '^ 

screenplay of "Designing Woman," recently 

wrote the screen plays of "The Horizontal *''"' 

topleie 

Lieutenant" and "Where the Boys Are. 

'To'wer of London' Starting 

This Month by Cormans 

Shooting on "The Tower of London," or 

in, 

Orlac 

in J 

'woi 

Hom 

iglnally amiounced as "A Dream of Kings,"ljjjj^J.' 

has been slated to start this month at 

iHBiir, 

Pi'oducers Studio with Roger Corman directing 

and Gene Connan producing 

"Emily 

the 

Admiral Production for UA release. 

The film will star Vincent Price as Rich 

ai-d III in the original screenplay by Leo 

Gordon and Amos Powell fix>m a concept 

by Gene Corman. 

Michael Pate and Bruce Gordon have 

been signed for feature roles. 

MGM Signs Connie Francis 

For 'FoUo'w the Boys' 

iediilei 

lis 

year 

amag 

ove! 

bv 

to.\'ix 

Trial; 

Wby 

«ieab( 

Itonel 

Singing star Connie Francis has been oje Sji 

set by MGM to star in "Follow the Boys,"|iire(] 

111 

which will be brought to the screen by 

Lawrence Bachmann, in charge of production 

for MGM's London Studios. 

The story treats with the sweethearts 

and wives who follow the U. S. fleet in th€ 

Mediterranean, and marks Miss Francis ~idtei 

first picture since her screen debut Ir 

"Where the Boys Are 

16 

BOXOFnCE :: March 19. 1 

llOfTic

Mlionil 

and 

- 

isshD«: 

ketki 

tilli 

ihf 

m\i i 

convfj. 

oyd's World of Comedy. ' a compilation of 

.r li-ll 

s silent film features, and "Rififi for 

O'Skd 

iris," a French film starring Nadja Tiller 

ilKS (oi 

id Robert Hossein. The May releases will 

lo rijlil: 

Never Let Go," a British picture starig 

Peter Sellers and Richard Todd, and 

1 tfpti. 

mpleted the first week in March with a 

ene aboard a boat crossing the English 

flannel to Dover. Laurence Olivier, Situ, 

one Signoret and Terence Stamp are 

an-ed under Peter Glenville's direction. 

Boyi 

pro(i*famed Filmgroup Sales-Ad Head 

LOS ANGELES—Filmgroup topper Roger 

onnan appointed Richard Numier as sales 

id advertising head of the company, with 

R'^'l.s initial assignment to coordinate sales 

ad ad campaigns on "The Magic Voyage 

sKeeili'^" 

fleet "1* 

' 

Sinbad," set for early spring release. 

FEATURE REVIEW 

'State 

20th 

Fair' 

Century-Fox 

By FRANK LE'YENDECKER 

TF EVER a musical film deserves the 

rating of "ideal family entertainment" 

it is this third picturization of Phil Stong's 

novel, the second one to employ Rodgers 

and Hammerstein's lilting songs from the 

team's only original film score. Colorfully 

filmed against the backgrounds of the 

actual Dallas Fau", the pictore boasts two 

top singing stars, Pat Boone and Bobby 

Darin, both favorites of the teenage set: 

the welcome return of Alice Faye, 20th-Fox 

star of the 1940s, to interest the mature 

moviegoers, and two enchanting newcomers, 

Ann-Margret, who sings and 

dances delightfully, and Pamela Tiffin, 

who recently scored in "One, Two, Three." 

As if these exploitable featm'es weren't 

enough to insure smash grosses generally, 

particularly in the family houses or in 

satm-ation bookings generally, producer 

Charles Brackett persuaded Rodgers to 

compose both the music and lyrics for five 

new songs, in addition to the wellremembered 

"That's for Me," "It Might As 

Well Be Spring," " It's a Grand Night for 

Singing" and the title tune from the 1945 

musical, and Nick Castle has added a vivid 

and exciting dance number for Ann-Margret 

and a group of boys. Of Rodgers' new 

songs, "More Than Just a Friend and "It's 

the Little Things in Texas" have the best 

chance for popularity. 

If the homespun story, no different from 

the 1945 musical or the 1933 comedy versions, 

both made by 20th-Fox, will be somewhat 

too-familiar to the older film fans, it 

will be new to the younger patrons and all 

will find it wholesome and pleasing, if 

essentially imexciting. However, the mincemeat 

judging scene is still a highspot of 

hilarity, the hog championship sequence 

gets plenty of laughs while the racing car 

climax, in which entrants try to pass each 

other by nudging each other off the track 

has the required thrills. The two romantic 

STATE FAIR 

20th Century-Fox 

In Cinemascope ond De Luxe Color 

Rotio: 2.55-1 

Running time: 118 mirnites 

CREDITS 

Produced by Charles Brackett. Directed by 

Jose Ferrer. Screenplay by Richard Breen. 

Adaptation by Oscar Hammerstein II, Sonya 

Levien and Paul Green. From the novel by Philip 

Stong. Music by Richard Rodgers, lyrics by Oscar 

Fiammerstein II. Music supervised and conducted 

by Alfred Newman. Associate, Ken Darby. 

Choreography by Nick Castle. Director of photogrophy, 

William C. Mellor, A.S.C. Art direction, 

Jack Martin Smith and Walter M. Simonds. 

Set decorations, Walter M. Scott and 

LCMJ Hafley. Assistant director. Ad Schaumer. 

Costumes designed by Morjorie Best. Film editor, 

David Bretherton. 

THE CAST 

Wayne Ptit Boone 

Jerry Dundee Bobby Darin 

Margie Pamela Tiffin 

Emily 

Ann-Morgret 

Abel Froke Tom Ewell 

Melissa Frake Alice Faye 

Hipplewaite Wally Cox 

Harry David Brarvdon 

Doc Cramer 

Clem Harvey 

Betty Jeon Linda Henrich 

Red Hoerter 

Edword "Tap" Conutt 

Squot Judge Robert Foulk 

Pat Boone and Ann-Margrret gleam 

over a photo in this happy scene. 

plots remain as before, with one ending 

unhappily and the other resulting in a surprise 

clinch. 

The cast is exceptionally weU-chosen and 

dii'ector Jose Ferrer gets a standout performance 

from Pat Boone, who handles his 

songs superbly, of course, but also unbends 

enough to take part in some passionate 

love scenes, a contrast to the restrained 

lovemaking of his earlier pictures. Darin 

is suitably cast as a boastful drifter who 

has a sentimental change-of-heart after 

he meets the unsophisticated fann girl, a 

role charmingly played by Pamela Tiffin. 

But it is Ann-Margret, previously seen 

only as the colorless ingenue of "Pocketful 

of Miracles," who exhibits a flashing personality 

which will have the patrons talking 

about her and watching for her next 

appearance. This girl is the best of the industry's 

"new faces." 

Of the older, more familiar performers, 

Miss Faye's fii'st screen appearance since 

"Fallen Angel" in 1945 shows her to be a 

still attractive matron who sings well and 

gives a pleasing performance while Tom 

Ewell also does nicely as the understanding 

husband and father who coddles his prize 

hog, Blue Boy. WaBy Cox is amusing as 

the bespectacled mincemeat judge. The 

other roles are little more than bits. 

Cinemascope and De Luxe Color enhance 

the fine photography by William C. Mellor, 

A.S.C, particularly of the rides and midway 

excitement at the Fair. 

At State Fair time in Texas. Tom Ewell, 

prosperous farmer, is preparing his hog, 

Blue Boy, for the championship while his 

wife, Alice Faye, is testing her mincemeat, 

hoping to win the prize, and their children, 

Pat Boone and Pamela Tiffin, are saying 

goodbye to their romances who won't be 

able to join them at the Fair. When the 

family arrives at the Dallas Fair grounds, 

Pamela goes out and meets a boastful 

young driver, Bobby Darin, who makes her 

realize how dull her farmer fiance is while 

Pat becomes enamored of a dancing showgirl, 

Ann-Margi-et. On the final day of the 

Fair, Alice's mincemeat wins top prize because 

she and Tom had each secretly 

spiked it with brandy. Tom's Blue Boy gets 

the championship but Pat, who enters the 

spoi^ts car race, loses out in this and his 

budding romance with Ann-Margi-et after 

the latter realizes they are from different 

worlds. Pamela is disconsolate when Bobby 

gets a big city job, but he returns in time to 

ask her to go with him as his wife. 

First with Will Rogers and Janet Gaynor 

in 1933, then with Dana Andrews, Jeanne 

Crain, Dick Haymes and Rodgers and 

Hammerstein music in 

CinemaScope-De Luxe Color song-anddance 

version— "State Pair" is a threetime 

winner with the public and at the 

boxoffice. 

1945, now in a new 

rttl 

19, 1" 

bxOFFICE : 

: March 

19, 1962 

17

« 

1 

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

T 

(J 

ALBA 

56 

bill. 

Net Yo 

nest 

hourU' 

itte 

Tte 

DeEOCr 

inittef 

niniiiffl 

lOlllll 

145 70 90 150 121 

150 170 120 105 200 110 310 165 240 100 167 

150 225 110 100 115 160 225 161 

Doctor in Love (Governor) 155 100 110 125 205 250 158 

Double Bunk (Showcorp) 140 125 150 150 150 143 

EI Cid (AA) 300 250 275 250 250 250 400 285 150 190 260 

Everything's Ducky (Col) 95 90 100 65 100 100 70 125 93 

Explosive Generation, The (UA) 80 115 100 150 100 90 120 65 90 90 160 105 

Flight of the Lost Balloon (Woolner) 125 185 110 110 110 100 123 

i George Raft Story, The (AA) 150 130 225 100 100 105 100 120 75 100 200 80 110 105 125 100 120 

Girl With a Suitcase (Ellis) 125 130 100 130 90 80 10 90 115 200 117 

Hand, The (AIP) 100 100 100 100 100 100 

Happy Thieves, The (UA) 90 190 90 100 110 100 115 75 125 

HI 

Innocents, The (20th-Fox) 150 190 150 170 95 125 125 185 130 125 200 180 100 135 150 110 145 

p Journey to the Seventh Planet (AIP) 175 135 115 75 90 300 120 205 152 

La Belle Americaine (Confl) 130 200 150 170 90 115 150 144 

L'Avventura (Janus) 125 120 155 100 100 no 80 100 160 300 135 

Light in the Piazza (MGM) 120 225 100 85 165 125 175 170 165 350 110 163 

Lover Come Back (U-I) 180 300 250 200 220 200 185 300 150 300 300 220 160 190 220 230 300 225 229 

Majority of One, A (WB) 130 125 225 110 95 120 75 100 100 100 125 120 165 100 150 140 124 

Mysterious Island (Col) 

bockefe 

{(1 mini 

i21i 

The a 

on 

(lire til 

ture 

lures 

dii 

de 

children 

secondai 

TtieB 

lith 

fiv 

Oflensiv 

Heari 

Ends 

mi 

Inc., 

ha 

tasting ( 

ment t« 

newsfilni 

News, ft 

by 

Hear 

in 

other 

Tlieaj

, 

IN. Y. Senate Approves 

[i Minimum Wage Bill 

1*11 

m II, 

Itggt 

'•oimi; 

11 Mil 

S 

;ia 

] HI 

ALBANY—The senate approved the Jerry 

Jill. 56 to 0, fixing a minimum wage in 

»Jew York state of $1.15 an hour, effective 

lext October 15. stepping up to $1.25 

lourly Oct. 15. 1964. Motion picture, theitre 

workers were not exempted. 

The assembly, which has defeated a 

Democratic motion to discharge from comnittee 

a bill establishing a $1.50 hourly 

ninimum. is expected to concur in the 

lenate action. 

Willard C. Drumm. chairman of the 

issembly labor committee, said recently he 

vould like to see a differential between 

,he 

upstate and downstate minimum wage 

igure. 

The bill came from the office of Governor 

ftockefeller, who recommended the present 

11 minimum wage in 1960. 

The assembly agreed to vote Wednesday 

21) on the Marano bill which would reluire 

the director of the state motion pic- 

.ure division, when issuing film licenses, 

,0 designate to the state regents those picures 

deemed acceptable for exhibition to 

ihildren attending the primary and 

lecondary schools. 

The measure has been approved, along 

vith five other motion picture proposals. 

)y the Joint Legislative Committee on 

Offensive and Obscene Material. 

Hearst Metrotone News 

,a 

ifcnds ABC-TV Agreement 

11 

NEW YORK— Hearst Metrotone News, 

Cnc, has notified the American Broadasting 

Co. that it will terminate its agi'eencnt 

to furnish ABC-TV with a daily 

110 HI 

lewsfilm service, effective April 7. The 

Mews, which is a corporation equally owned 

jy Hearst Corp. and MGM. will continue 

n other activities in the television field. 

The agreement with ABC has been in effect 

since January 1954. according to Caleb 

Stratton. vice-president and general maniger 

of Hearst Metrotone News. Hearst 

Metrotone produced the "News of the 

Day" theatrical newsreel. issued bi-weekly 

bhi-oughout the year; "Screen News Diest," 

a monthly film release for schools; 

'Time Out for Sports," a series of 52 

quarter-hour shows of sports highlights, 

^nd 26 hour-long documentaries featuring 

great personalities of our time. 

inj Stanley Warner Theatre 

Survey at Home Office 

NEW YORK—S. H. Fabian, president of 

;SlJStanley Warner theatre operations: Sam- 

'jj uel Rosen, executive vice-president; Nat 

Lapkin, first vice-president; Hari-y M. Kalmine, 

vice-president and general manager, 

IS ISO 

lH land W. S. McDonald, vice-president and 

treasurer, last week analyzed the comipany's 

IS 

operations theatre by theatre with 

jthe individual zone managers sitting in 

for their respective areas. 

Attending the meetings from the field 

were Herb Copelan, midwest; Prank J. 

jDamis, Philadelphia and Washington; 

Han'y Feinstein. Pittsbui'gh and Ohio; Pat 

R. Notaro, west coast; Charles J. Smakwitz, 

Newai'k, and James M. Totman, New 

England. Also on hand were Nat D. Pellman, 

Bernard Rosenzweig, Aithui- Rosen 

and Jack YelUn. 

Classification Measures 

Die in Md. Committees 

.'Vnnapolis. Md.—Two film cliissifications 

bills died in committee in the 

state legislature here as that body adjourned 

without taking action on the 

measures. This marked the second year 

that exhibitors had waged a successful 

battle against passage of classification 

of films on a statewide basis. 

One of the current year's bills called 

for classification of films to be shown 

to persons under 18 years of age. The 

other called for classification of those 

to be shown to those under 17. 

Exhibitor leaders in the classification 

fight were C. Elmer Nolte jr., Baltimore, 

and Jack Whittle, executive director 

of AlUed Theatre Owners of 

Maryland. 

Nudie Showing Causes 

4 Philadelphia Arrests 

PHILADELPHIA — The Benson Adult 

Showplace. a motion picture theatre at 

64th street and Woodland avenue was 

raided by Philadelphia police. A five-man 

detail interrupted the second showing of a 

double feature, "Behind Closed Shutters" 

and "Nude Striporama." The police said 

they were acting on complaints from 

clergymen, civic organizations and residents 

in the vicinity of the movie theatre. 

Isadore Lidman, 61, was charged with 

staging an obscene exhibition, corrupting 

the morals of minors, and conspiracy. Also 

arrested were projectionist Robert Sterner, 

the doorman Louis Banfe and cashier 

Helen M. Everetto. 

Police said they viewed one of the films, 

"Nude Striporama." for about 20 minutes 

before deciding to proceed with the raid. 

A police sergeant stopped the film, ordered 

the house lights turned on and went down 

front to address the audience. 

"As you can see this is not an art film," 

he told the audience. "This is not an 

arrest." But officers at the door took down 

names, ages and addresses. A 17-year-old 

boy was turned over to juvenile authorities. 

Theatre Displays Censor 

Urged in Philadelphia 

PHILADELPHIA — "Obscene, false and 

misleading" advertisements would be 

bamied outside motion picture theatres, 

under an ordinance introduced in city 

council last week. District attorney James 

C. Crumlish jr. and councilman Paul 

D'Ortona drew up the proposed law, aimed 

at curbing some theatre ads. It provides 

fines up to $300 and jail terms up to 90 

days. 

Ci-umlish said the measure is aimed at 

"only about a half-dozen movie houses" 

and not at the vast majority whose onpremises 

advertising is described as being 

in good taste. 

Crumlish said the bill has been carefully 

drawn to provide a definition of "obscene" 

which will be able to withstand expected 

court tests. 

D'Ortona said the bill will win popular 

support. D'Ortona claimed it was "disgusting 

and embarrassing" to have to walk 

past the photographic displays outside 

some movie houses. 

New York Allied Seeks 

To Kill Six Film Bills 

BXJFFALO—Area motion picture executives 

and the public are being contacted by 

Allied Theatres of New York State, Inc., in 

an effort to defeat six "censorship" bills 

about to go before the legislature in 

Albany. The measures have been branded 

as "umiecessary and unconstitutional" by 

Sidney J. Cohen, president of the Allied 

unit. He terms the bills as forerunners of 

"censorship laws that we do not need. We 

feel that they would set up a board of people 

who are not qualified to pass judgment 

and who would go beyond the powers of 

our Constitution." 

Cohen said Allied has been requesting 

individuals to write to their representatives 

urging defeat of these measures. The group 

also has been sending delegates to Albany 

to push its appeal. 

"If all six of these bills were passed we 

would eventually see the day when a 

deputy sheriff could walk into a theatre 

and arrest its employes because he did not 

like the picture being shown there," said 

Cohen. "Even if a film has a state seal the 

authorities could close a theatre under the 

provisions of this legislation." 

Cohen contends there are adequate laws 

now to prevent the showing of indecent 

pictures. "In addition to them, we have 

many social, religious and civic groups previewing 

our shows," said Cohen. "We 

hardly need new laws that would be proven 

unconstitutional if they were ever tested. 

What is more, these bills would affect all 

media—newspapers, radio, television and 

magazines. We make no excuses for pictures 

that should not be seen, our only 

claim is that there are ample laws to 

handle films of this type." 

Baltimore ludge Studies 

His Decision on 'Lovers' 

BALTIMORE—The question of 

whether 

"Les Amants" (The Lovers) may be shown 

in Maryland without cuts ordered by the 

Maryland Board of Motion Picture Censors 

is being weighed by Judge Dulany Foster of 

city court. 

The judge decided to hold the matter 

under consideration after viewing a special 

showing of the film on the censor 

board's screen. Actually, the version he 

saw (which is sought to be shown in Maryland) 

is the one shown in New York state 

after cuts by the New York censors. The 

Maryland board demands two other eliminations 

from the film. 

Ronald E. Freedman. president of Baltimore 

Film Society, who is seeking to exhibit 

the picture, contends the proposed 

cuts would i-uin artistic values of the picture. 

He said it had been passed by U.S. 

Customs, had been shown in many states, 

and that it "definitely is not obscene." 

Kempe Joins Buena Vista 

NEW YORK—Herbert Kempe, formerly 

at Paramount, has been named assistant to 

Emmet Cashman, head of Buena Vista's 

playdate approval department, by Irving H. 

Ludwig, president of Buena Vista. Prior to 

Paramount, Kempe was employed at 

Warner Bros, for 29 years in various sales 

capacities. 

'J 

iBOXOFFICE 

• March 19, 1962 

Erl

— — 

Tour Horsemen Starts Off Well; 

'Marienbad a Smash at Art Spot 

NEW YORK—The first 

March, MGM's "The 

two openings in 

Four Horsemen of 

the Apocalypse" and Astor's avant-garde 

"Last Year at Marienbad," both did smash 

business, the latter giving the new Carnegie 

Hall Cinema its biggest opening week since 

the small house opened last June. Three 

new films, "The Children's Hour," "Rome 

Adventure" and "The Day the Earth 

Caught Fire," opened Wednesday-Thui-sday 

(14-15). 

Best among the many holdovers continued 

to be "Walk on the Wild Side," 

which was big at both the Criterion and 

the east side Mui-ray Hill, and "Sergeants 

3," which held up well at the Capitol, while 

the fifth and final week of "Lover Come 

Back" gave the Radio City Music Hall a 

good week. 

The majority of the other Times Square 

houses ranged from fair to mild as the pictures 

neared the end of long runs and bad 

weather also took its toll. Best was "A 

View From the Bridge," in its sixth week at 

the DeMille, and also at the east side Sutton, 

and "Victim," in its fifth week at 

the Forum, as well as the Fifth Avenue art 

house. But "One, Two, Three," in its 12th 

and final week at the Astor, and "Light in 

the Piazza," in its fifth and final week at 

the Victoria, did well enough for the length 

of the runs even if "Satan Never Sleeps" 

was mild in its third week at the Paramount. 

The two long-running United Artists 

two-a-day films, each nominated for 11 

Academy Awards, were again smash, 

"Judgment at Nmemberg" In its 12th 

session at the Palace and "West Side Story" 

in its 21st week at the Rivoli. "El Cid" 

held up fairly well in its 13th week of 

two-a-day at the Warner. 

Leading the art house films was "Black 

Tights," in its third strong week at the 

Plaza, followed by "The Night," in its third 

week at the Little Carnegie;; "Les Liaisons 

Dangereuses," in its fourth week of moveover 

at the Normandie, and "Tomorrow Is 

My Turn," in its sixth week at the Guild, 

all of these except the ballet film being 

French-language films. "Murder She 

Said," which completed nine good weeks 

at the Baronet, moved to the 68th Street 

Playhouse to continue its run when the 

Reade house closed for reconstruction. 

(Average Is 100) 

Asfor One, Two, Three (UA), 12th wk 120 

Boronet—Closed for reconstruction March 1 I 

Beekman ^La Dolce Vito (Astor), 13th wk 120 

H 

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For better business your audience wants and 

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Your Century theatre supply dealer is prepared 

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IjS 

OXOFHCE :: March 19. 1962 E-3

. . "The 

i 

^(mdcm ^cfi

' 

i 

; on 

' 

liln 

BROADWAY 

)AVE EMANUEL, president 

1 

tilt 

:f mon 

he openings in Miami and Fort Lauder- 

owti I 

of Governor 

Films, left for London Friday il6) for 

nestings with English producers on new 

hk >roduct. • * * Jean Goldwurm, president of 

am I 

Times Film Corp.. is back from a twononth 

film-buying trip on the Continent, 

anili, 

jtiont 

;rhere he held meetings with foreign prolucers 

in Paris, Rome and Zurich. Mrs. 

aveii 

loldwurm accompanied him on the 

ol ti 

luropean trip. * • Saul Chaplin, musical 

oordinator for "The Lonely Stage," which 

.fill star Judy Garland, went to London to 

tart pre-production work on the musical 

VB spects on the picture which Stuart Millar 

'S 

nd Lawrence Turman will film there this 

a Biij 

pring for United Artists release. 

films ol 

tariK 

[Ml 

sftlJ 

Mel Heymann of MGM's home office 

lUblicity and advertising department, beame 

a grandfather for the fifth time with 

he birth of John Allen, the third child 

showini 

or his daughter, Mrs. Robert Greenhall of 

J olhe 

lew Jersey. George Josephs, vice-president 

nd general sales supervisor of Astor Picures, 

also became a grandfather in January 

.fhen his daughter. Mrs. Stephen Co;an, 

Dationil 

isbeiB 

tationed with her husband, Capt. Cogan, 

Picte 

n Bayreuth, Germany, became the mother 

f Jeffrey Scott. * • • J. Stuart Cagney, 

intlute 

lanager of Dipson Theatres' Palace in 

Jamtj 

1 diretlamestown, 

N.Y. is on a leave of absence 

InthoB! 

mtil May 1 for health reasons. During 

jsmaii 

Jagney's absence. Jay M. Armbruster. who 

las been managing the Haven Theatre in 

Joii s 

Mean, is in charge of Jamestown, as well 

Denffli 

.s Olean. 

lall 

Valerie Jane Watson, official ambasadress 

of Disneyland Park, arrived in New 

fork Thursday (15) to meet with the press 

o herald the Radio City Music Hall's presntation 

Fianti 

)im 

of "Disneyland, U.S.A." at the 

vorld's largest house as part of the Easter 

interntlieNei 

loliday program. • ' " Alexander Rose, 

uthor of "Four Horseplayers Are Missing," 

I'ond 

in which Paramount's "Who's Got the 

er expoite 

Vction?" is based, is back after completing 

.n acting role (his first) in the Hal Wallis 

spon- 

iroduction. Paul Ford and John McGiver, 

Jroadway character players, are both back 

las been 

and on n New York after completing their 

oles in the same film. * • Charles P. 

pro- 

tlif 

}asanave, president of the Fred Astaire 

o! tie 

)ance Studios, and Charles L. Casanave jr., 

Diet 

ith 

xecutive vice-president, went to Las Vegas 

retumeii 

o conduct the annual Astaire dance 

=, he will 

hampionships. * " * Some 400 Easter Sale 

olunteers attended a preview of Columbia's 

;er filnof 

Best of Enemies" at the Criterion Theatre 

Monday (12). 

eistit 

Janet Munro, star of Universal's "The 

picturei 

5ay the Earth Caught Fire," got in from 

Gngland Monday il2i to engage in several 

lays of press-radio and TV promotion for 

* 

Harriet Andersson, Swedish star of 

ngmar Bergman's "Through a Glass 

Jarkly," also flew in to attend the opening 

:hiei 

if the film at the Beekman Theatre and be 

id .'uest of honor at a party given by the 

s* Swedish Embassy. * * * Geraldine Page 

ler 

md Rip Torn, two of the stars of MGM's 

'Sweet Bird of Youth," went to Miami 

ssocia'« 

lesBijn 

ruesday (13) to attend the world premiere 

it the Carib Theatre Wednesday (14) and 

liiresH: 

he opening at the Victoria Thursday (15 1 

. 

iale, among several openings in the Miami 

irea. » * * Blanche Yui-ka, stage-screen 

actress, sailed for Europe on the France 

Thursday (15'. * ' ' Walter Matthau completed 

his role in Paramount's "Who's Got 

the Action?" and returned to New York to 

resume his co-starring role with Julie 

Harris in the Broadway hit, "A Shot in the 

Dark." 

Eric Pleskow, Continental manager for 

United Artists, arrived from Pai-is to meet 

his new-born son, Anthony Marcus, for the 

first time. Pleskow's wife, Barbara, gave 

birth to the 8 pound-10 ounce boy at Doctors' 

Hospital March 4. 

'' * * Mrs. Arthur 

Penn, wife of the director of United Artists' 

forthcoming, "The Miracle Worker," gave 

birth to a daughter at New York Hospital 

March 10. 

James R. Velde, United Artists vicepresident 

in charge of domestic sales, went 

to Detroit Monday (12) with Gene Tunick, 

UA eastern and Canadian division manager, 

for meetings with UA personnel and 

local exhibitors. " * " Frank Murphy, assistant 

general manager for Loew's Theatres, 

and William Elder, northeast division 

head, got back Wednesday (14) from 

Buffalo and Cleveland, where they discussed 

the "West Side Story" opening 

plans. • • » Budd Rogers, president of 

Pathe-America. and Paul V. Connolly, vicepresident 

of Pathe Laboratories, flew to 

Hollywood Monday (12i for meetings there 

on "Victim" and "Whistle Down the 

Wind." ' • * Dan Terrell, MGM eastern 

publicity director, went to Culver City to 

meet with studio executives on upcoming 

product. 

Goldstein Conducts AA 

Division Sales Meet 

NEW YORK—Morey R. Goldstein, vicepresident 

and general sales manager of 

Allied Artists, held a division sales meetin? 

at the home office Tuesday through 

Friday (13-16). Discussions were held on 

the release plans and sales policy for "El 

Cid" as well as release plans on "Hitler," 

"Reprieve," "Confessions of an Opium 

Eater" ani "Billy Budd," all to be released 

before July. 

In addition to Edward Morey, New Yorkbased 

vice-president; Harold Roth, representing 

Samuel Bronston Productions, and 

Robert Shennan and John Darvin, home 

office sales representatives, those on hand 

included: Jack Bernstein, general sales 

manager of Canada: Harold Wu-thwein, 

western division manager: Jim Prichard, 

southern division manager: Nat Nathanson, 

midwcstern division manager, and L. 

E. Goldhammer, eastern division head. 

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^ 

lOXOFFICE March 19, 1962 E-5

. . James 

ALBANY 

Expanding "Hellman Strip" on upper 

Washington avenue, Neil Hellman is 

constructing a 62-suite Executive House 

west of the present 200-rooin Thruway 

motel. Soon he will begin on a 754-seat 

convention hall on a vacant plot of the 10- 

acre site, and in the fall expiects to start on 

a six-story office building east of the present 

Hellman Memorial Theatre. Executive 

House is scheduled to be opened May 1. 

The convention hall will have banquet 

facilities for 500, a grand ballroom, four 

meeting rooms, hospitality and apartment 

suites, an elevated stage, special lighting 

effects and a merchandising area and 

storage. The total investment in the Hellman 

Strip will approximate $7,000,000. 

"My Fair Lady," the most elaborate stage 

production seen here during recent years 

and the one giving the most performances 

(eight) , left Sunday (ID for Newen, Conn., 

after a week at Fabian's Palace. The Saturday 

shows came closest to capacity in the 

2,810-seat house. For this production, the 

stage was raised eight inches and turntables 

were used. The largest stage crew in 

history worked the show. Sixteen large 

moving vans tioicked the elaborate production 

to and from the railroad yards. Bill 

With, manager, directed the theatre operations, 

assisted by Pat Patterson and John 

Gotuso. Jim Blackburn supervised backstage. 

George Schenck, Tristate Refreshment 

Co. branch manager, and assistant 

Jen-y Laberty manned a lobby table the 

opening night. Top was $6, Monday 

through Thursday; $6:50 Friday and Saturday. 

The Medical Center Hospital auxiliary 

signed a contract to sponsor the premiere 

of "West Side Story" at the Hellman Theatre, 

April 4. 

. 

George Seed, retired Fabian manager, 

was reported in Albany Medical Center 

Hospital Also ill was Patricia Faubel, 

. 

bookkeeper 

. 

for 20th-Fox. She underwent 

conective surgery . C. Tunny sr., 

63, who died March 3 after a long illness, 

started his film industry career with old 

General Films in the Broadway-Orange 

street section. He later worked for Pathe, 

and then served many years as a shipper 

for Universal. Since March 1958 he had 

been associated with Clark Service. One of 

Tunny's last visitors was Norm Pratt of 

Rensselaer, who worked with him at the 

Bayer Aspirin Co. plant, Rensselaer, in 

1918. Pratt, who now exhibits pictures 

with portable equipment and also provides 

sound systems, started as a projectionist 

for the late Harry Hellman of Albany at 

Rensselaer Hall in 1910. 

Alessia, son of Johnny Capano, booker 

for Upstate Theatres of Albany and operator 

of the American and State in Troy, 

finished the second stage of his Marine 

Corps training at the air technical school 

in Memphis, and will take an advanced 

course at Jacksonville, Fla. . . Seth, son 

. 

of Joe Stowell, manager of the Stanley 

Warner Ritz in Albany, is a freshman in 

engineering at Cornell University. A 1961 

graduate of Troy High School, he won a 

scholarship to Cornell. He is 17 . . . The 

Knickerbocker News printed a picture of 

Variety member Dave Marks with Dublin 

Lord Mayor Robert Briscoe. The mayor 

will be here April 4. Marks, president of 

E-6 

the Fort Orange Radio Co.; barker G. 

Brandon Donahue, vice-president of the 

First Ti-ust Co., and Mike Artist, publicist 

for WAST-TV, have charge of a luncheon 

for Briscoe. Tickets are $3. Women will be 

welcome. Mayor Briscoe has arrived in the 

U.S. on a goodwill tour. He is the first 

Jewish mayor of Dublin, and belongs to 

the Variety tent there. 

Loew's Theatres Revamps 

Ad-Promotion Department 

NEW YORK—Loew's Theatres' advertising 

and promotion staff has been increased 

and realigned to meet expanded 

activities. Ernie Emerling, vice-president 

in charge of advertising, said the promotions 

were in line with the growth plans of 

the circuit. 

Donald Baker has been named advertising 

director and Ted Arnow has been appointed 

national publicity director. Russ 

Grant will serve as editorial duector and 

will be responsible for creative writing, in 

addition to editing the circuit's Movie 

Memo and Loewdown, house organ. Lou 

Brown, formerly advertising director for 

Loew's Poll New England theatres and 

more recently manager of Loew's Mid-City 

Theatre in St. Louis, will be promoted to 

the home office where he will handle all 

cooperative advertising, local and national, 

as well as advertising for suburban newspapers 

in the metropolitan area. 

Robert Solomon, manager of Loew's 

State here, will move into the home office 

promotion department as exploitation manager, 

succeeding Daniel Cohen, who has 

been promoted to division manager of 

Loew's upper Manhattan and Westchester 

theatres. 

Leon Roth and Kershner 

Form Production Unit 

NEW YORK—Leon Roth has resigned 

as vice-president of the Mirisch Company, 

effective April 15, to team up with Irvin 

Kershner in the formation of Roth- 

Kershner Productions which will develop a 

program of pictures. The progi'am will be 

produced by Roth-Kershner in association 

with the Mirisch Company and released by 

United Artists. Kershner directed "The 

Hoodlum Priest" among others. 

Roth said it was the intent of the new 

company to create a program of films whose 

appeal arose out of emphasis on content 

and would be of the type which had been 

supported by a discriminating world audience, 

including an important segment of 

American filmgoers. 

Roth had been associated with the 

Mirisch organization since its inception 

four years ago and was with United Artists 

for 15 years previously. Kershner also was 

the director of "The Rebel" series on television 

and has produced and directed more 

than 300 documentaries. 

Roth-Kershner Productions will make its 

headquarters at the Samuel Goldwyn 

studios in Hollywood. A successor to Roth 

at the Mirisch Company will be selected 

shortly. 

First Titonus-Metro Film 

ROME, ITALY— "The Days Are Numbered," 

made by the recently formed Titanus-Metro 

producing company for Geoffredo 

Lombardi. has been invited to participate 

in the Mar Del Plata Film Festival 

in Argentina March 21 through March 31. 

BUFFALO 

lyjanager Ed Miller said the Paramount 

Theatre will stage the big spring 

fashion show to be sponsored by downtown 

merchants. "California Calling." It will be 

on April 12 at 11 a.m. and again at 2 p.m. 

Tickets will be free, distributed through 

coupons mailed to Honor McGrath, fashion 

editor of the Courier-Express, which is cooperating 

in putting on the show ... A 

group of citizens will submit to the common 

council by March 31 a proposal for financing 

a $1,000,000 civic theatre in Delaware 

Park, Harvey M. Benatovich, spokesman 

for the group announces. 

Brightest glows along Buffalo's theatre 

row area are emanating from the Shea 

offices these days. The reason is an obvious 

one with city manager Maurice Druker and 

Teck Theatre manager Lou Jaffe hopefully 

pointing toward future receipts. Leading 

the Academy Awards nominees are a 

couple of United Artists releases, each 

equipped with Oscar potentials. One is 

"The West Side Story," which has just 

opened at Shea's Teck, and the other is 

"Judgment at Nuremberg," which either 

the Teck or the Buffalo will get. 

A. T. Kolinsky, manager at Warner Bros., 

hosted an invitational screening of "Rome 

Adventure" Wednesday evening (14) in the 

Operators hall at 498 Pear St. . . . David L. 

Prey has been named business manager ol 

the Off-Broadway Theatre, scheduled to 

present its first production at the Richford 

Hotel July 1. This appointment was announced 

by Henry A. Wicke jr., managing 

director of the theatre. Wicke also announced 

that a nonprofit corporation has 

been formed by the group for the sale of 

interest-bearing bonds. 

Robert C. Hayman, head of the Hayman 

Theatres in Niagara Falls and general 

chairman of the 1962 Jewish fund campaign, 

reported that Aryeh L. Pincus, treasurer 

of the Jewish Agency for Israel, Inc., 

spoke at the opening dinner of the campaign 

Sunday in the Statler Hilton . . . 

Loew-Shea city manager Maurice Druker 

said the schedule for the Teck Theatre 

presentation of "West Side Story," which 

opened the 15th calls for 8:15 evening performances 

(7:30 on Sundays) and Wednesday, 

Saturday, Sunday and holiday matinees 

at 2, all seats reserved. 

Trans-Lux Corp. Promotes 

Rice to General Manager 

NEW YORK—Edison Rice, general manager 

of the Trans-Lux theatre division, has 

been promoted to general manager of 

Trans-Lux Corp. by Percival Furber, chairman 

of the board and president of the 

corporation. Rice will coordinate various 

activities and operations within the parent 

company. Rice has been with Trans-Lux 

since 1948. 

Bud Levy, who joined Trans-Lux in 1960, 

has been promoted to general manager of 

Tians-Lux theatre division and will now 

be responsible for the physical operation 

and personnel of Trans-Lux Theatres. Before 

joining the company. Levy was with 

Brandt Theatres. 

Saverio Saridis, singing New York policeman, 

makes his motion picture debut in 

WB's "Streets of New York." 

BOXOFTICE March 19. 1962 

I

. . F. 

PITTSBURGH 

Cam Milberg, former 20th-Fox salesman 

who is now a theatre manager at Houston, 

will be here March 19 when Filmrow 

friends will "wish him well" at a Park 

Schenley luncheon . W. Cocklin, who 

looks after Altec accounts in the Pittsburgh 

area. Clarksburg, Wheeling and the Ohio 

river towns, says that two-thirds of the 

Altec theatre customers are of the indoor 

tyi>e. He Joined Erpi in 1929. In recent 

months Henry Harrison of Youngstown, 

Ohio, has represented Altec accounts there, 

also in Erie, Meadvillc, New Castle, Pa., 

etc., and in Wai'ren, Salem, Ashtabula, 

Ohio. Harrison replaced the late Malcolm 

MacMillan. 

George Stern of Associated Theatres is 

area chairman for the Spyros P. Skouras 

20th anniversary testimonial dinner which 

will be held in New York's Waldorf-Astoria 

Hotel April 12 . . . Louis J. Stanson, veteran 

projectionist, who established himself in 

the advertising specialties business some 

years ago, has many new items, such as 

calendars, book matches, decals, novelties 

and gifts. He is with Curtis in the Century 

building . . . Erie Regent Theatre bookings 

include some of the most off-beat films to 

be catalogued anywhere. Charles Gaglione 

is manager . . . Elmer Hasley is renovating 

his projection booth at the Lakeside 

Drive-In, located a block from Conneaut 

Lake . . . Jake Pulkowski, manager of the 

NSS service department, reports that 

former salesman Bill Mack returned to his 

home in Miami after being hospitalized 

there following a heart attack. 

. . 

Thomas J. Hicks, retired theatre owner 

and merchant at Saxton, has recuperated 

very satisfactorily after a heart attack last 

November. Tom jr., who has operated 

Saxton's Aldine Theatre in recent years, 

stated on Filmrow a few days ago that his 

father had been critically ill for several 

months . Bob Conn, 20th-Fox executive, 

visited Nate Rosen, local manager . 

. . 

Filmrow reports are that the Sun Theatre, 

Altoona, was closed because of an order 

from the state's labor and industry department. 

Certain repairs, including the roof, 

were ordered, and Richard Wagner had to 

fold. He was the projectionist at the CarroUtown 

Drive-In last season. 

Simo Kacandos is catching on as 20th- 

Fox's new field salesman . . . The former 

Colonial Theatre building at Wheeling is to 

be remodeled into a drive-in liquor store 

. . . Ben Stahl, fonnerly of Atlas Theatre 

Supply, was a visitor. A month ago, his 

wife Irene Almasy, formerly of the Filmrow 

luncheon room, died. 

Franko Biamonte, manager of the Dattola 

Theatre, New Kensington, returned to 

his home from the hospital where he has 

been confined for upwards of six months 

following several strokes. At the Christmas 

season he was home for a short stay and 

returned to the hospital. His wife Laura 

has been managing the theatre. 

Bored by Retirement, 

Christys Are Relighting 

TIDIOUTE, PA.—Jim and Hazel Christy, 

who closed their Tidioute Theatre JanuaiT 

2 and decided to retire after 26 years in 

exhibition here, have grown tii'ed of idleness 

and are reopening for FViday, Saturday 

and Sunday operation. 

In January they were so sure they were 

through with the grind of theatre operation 

that Christy disposed of all fixtures 

and equipment and last week they were 

putting new ones back in. 

The Christys, one of the oldest couples 

in point of service still active in the industry, 

said they became "sort of lost" 

after shuttering the theatre. Jim said he 

"nearly went crazy" for something to do. 

Christy started as a projectionist and 

operated machines at the original Nickelodeon 

on Smithfield street in Pittsburgh. 

His wife Hazel was one of the first 

women employed in the film field and her 

sister was the first woman ever employed 

in service at a Pittsburgh film exchange. 

Hazel was a film inspector for many years 

and in exhibition for many more. 

Jim's father, the late John Chi-isty. was 

manager of the Harry Davis-John Harris 

Nickelodeon. The James Christy sons, also 

identified in the business, are Howard, who 

operates a tropical fish business at Tidioute 

and who was projectionist last season at 

the Pairview Drive-In, St. Mary's, and 

Guy, formerly of the Palace Theatre. Conneautville. 

who has been a teacher for five 

years and who is now at Coudersport. 

Jersey Coast Theatres 

Take Beating in Gales 

PHILADELPHIA—Theatres In New Jersey's 

coastal towns took a beating the past 

week. A freak storm that flooded most resort 

communities took its toll among the 

motion picture houses and dozens were 

closed the entire week. 

Some structural damage was reported at 

the Hunt chain's Beach Theatre in Cape 

May. Others along the coast were shut 

down because all electricity in the area was 

disrupted. At Ocean City, the Village suffered 

some water damage, while the 

Strand was battered severely by the high 

winds that accompanied the storm. 

Merlin Paul, the Hunt's general manager, 

was marooned in one of the chain's 

houses the night the storm hit. He wasn't 

even able to get across the street to the 

bank with the night's returns. 

Fortunately. Jack Senior and Arthui- 

Oeschlager. Ocean City managers, did not 

have any damage to their homes. Hundreds 

of other homeowners in the area lost 

thousands of dollars of belongings to the 

storm. 

A portion of Atlantic City's famed Steel 

Pier was washed away and the Pier's two 

film houses will be inoperable for some 

time. 

Universal's "If a Man Answers" was 

scripted from the novel by Winifred Wolfe. 

PHILADELPHIA 

Mearby Birmingham township supervisors 

are studying a plea to rezone a large 

piece of land there for a new drive-in theatre. 

The tract is part of tlie Chi-isty property 

on the southwest corner of Routes 1 

and 202 at Painter's Crossroads. Making 

the request for zoning was Paul Restall of 

Swarthmore and F. Martin Duns, Chester 

attorney. They pointed out that the area 

is currently zoned commercial but outdoor 

theatres are restricted. The board of supervisors 

referred the matter to its planning 

board for study and recommendation. 

Philadelphia comedian Mickey Shaughnessy 

will play an Army sergeant in one 

episode of MGM's "How the West Was 

Won," he said here . . . Reports that King 

Brown is leaving as manager of the Trans- 

Lux to take a post in New York are false. 

Brown is the imaginative young man who 

has done an excellent job at the Chestnut 

street house. Harold L. Brason, his assistant, 

said he can't imagine where some local 

columnists got their story. 

A former chief of the obscenity division 

of the district attorney's office said Monday 

(.12) that he is convinced a properly 

constituted motion pictui'e control board 

could operate successfully within constitutional 

bounds. Marvin R. Halbert 

made this statement after announcing his 

resignation to campaign for the Democratic 

nomination for the state senate in 

the sixth district. Halbert said a motion 

picture control board could be established 

to avoid the "procedural defects" which 

have proved fatal to the now defunct state 

board of motion picture censors and the 

state board of motion picture control. 

Local actor James Darren will play a 

leading role opposite Prance Nuyen in 

"Diamond Head," which Columbia is filming 

on location in Hawaii . . . Actor Ben 

Gazzara and his wife Janice Rule were in 

town over the weekend as the guests of 

restaurateur's Charlie and Helen Sigel 

Wilson. 

Melvin Fox, the exhibitor, had "Paradisio" 

especially made. The film opened 

with much fanfare at three local art theatres, 

the Abbe Cinema, the Holiday and 

the Walton. The film received a multipage 

layout in Playboy magazine, which 

called "Paradisic" the best art picture ever 

made . . . The wimier of the Columbia 

Pictures-Food Fair jingle contest for "Gidget 

Goes Hawaiian" left for Honolulu last 

Thursday. Mary Ann Zemaitis of Cheltenham 

was accompanied by her sister Adele 

Byrne. Part of Mary Ann's piize is a 

chance to appear in "Diamond Head," being 

filmed in Hawaii. 

Scottish character actor James Robertson 

Justice, who plays an important role in 

WB's "Act of Mercy," trains falcons for a 

hobby. 

JofVicUvtA 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

meant 

MAXIMUM LIGHT 

In Peiuisyrvanle—Blumberg Bros., Inc., 1305 Vln« StrMt, Philadelphia, 

Walnut S-7240 

National Theatre Supply, Philadelphia—Locust 7-6156 

Superior Theatre Equipment Company, Philadelphia 

Rittenhouse 6-1420 

National Theatre Supply Co., 84 Van Broom Stre«t, 

PHtiburgh, Pa.—Grant 1-4630 

^wen\y Distributed . 

BOXOFnCE March 19, 1962 E-7

Special Featurette 

To Sell 'Five Finger' 

NEW YORK — To promote his "Five 

Finger Exercise," which Columbia Pictures 

will prerelease in major 

key cities during 

the Easter period, 

producer Frederick 

Brisson has prepared 

an advance exploitation 

trailer for theatres 

showing the 

wardrobe, hair and 

makeup tests made 

by Rosalind Russell 

(Mrs. Brisson) for 

her starring role in 

the picturization of 

Frederick Brisson the Broadway and 

London stage success. This five-minute 

footage, which Brisson describes as a 

"featurette," was edited by him from the 

test footage usually discarded and will be 

shown in theatres in advance of the picture's 

regular trailers, he pointed out. 

FOR HONESTY IN TRAILERS 

Brisson maintains that the industry has 

fallen behind recently by selling pictures 

via trailers that "misrepresent" the picture's 

content. He believes that this advance 

trailer on "Five Finger Exercise" 

will give theatre patrons, particularly the 

women, a behind-the-scenes glimpse of 

picture-making. Although Miss Russell 

will still be filming her next, "Gypsy," for 

Warner Bros., Brisson expects Orry-Kelly, 

the costume designer, to go on tour with 

the five-minute featurette at showings for 

women's clubs, fashion schools and PTA 

groups. 

Brisson stressed the international casting 

for "Five Finger Exercise" to give it appeal 

in various countries. Miss Russell, of 

course, is a favorite in America and abroad, 

Jack Hawkins is a top British star; Maximilian 

Schell, the German star, recently 

won an Academy Award nomination for 

"Judgment at Nuremberg" and Richard 

Beymer recently attracted attention in 

"West Side Story," also an Academy-nominated 

film. 

Before selecting a property for stage and, 

later, film presentation, Brisson always 

considers whether it has "universality" of 

appeal, can be filmed in Hollywod and is 

suitable for stock company and amateur 

presentation. All of his stage productions, 

with the exception of this season's "The 

Caretaker," the British three-character 

play, have been made into films and the 

latter will probably be filmed in England 

later, he said. 

OPENING IN APRIL 

"Five Finger Exercise," which cost $1,- 

N.Y. 

900,000, a little under the planned $2,100,- 

000 budget, will open at a Times Square 

theatre and an east side art house the latter 

part of April. 

Brisson's next will be his picturization, 

also for Columbia release, of his stage hit, 

"Under the Yum-Yum Tree." For stage 

production next season, and later a film, 

Brisson has "A Place of Sirens," by Peter 

Shaffer, author of "Five Finger Exercise," 

as well as a stage musical starring France's 

Jeanmaire and a roadshow company of 

"The Caretaker." He left for the coast Friday 

(16). 

Foley Discusses World 

Gross for 'Dolce Vita' 

NEW YORK — "La Dolce Vita," which is 

approaching a $1,000,000 gross in New York 

City alone, will provide a blueprint for the 

release of Astor Pictures' futm-e foreignlanguage 

releases, according to George F. 

Foley, Astor president. Astor has now acquired 

the negative and worldwide rights 

to "La Dolce Vita" and predicts an estimated 

$15,000,000 worldwide gross, Foley 

said. 

Foley reported that the film is now approaching 

a $4,000,000 domestic gix)ss although 

only 2,000 dates have been played 

and 3,000 additional are set to open. Thus, 

with 300 prints being booked and a maximum 

number of diive-in theatre engagements 

for "La Dolce Vita" being booked for 

the spring and summer, Foley predicts a 

U. S. gross between $6,000,000 and $8,000,- 

000. The film has also taken in $650,000 

to date in Canada. 

In recounting the history of Astor's acquisition 

of "La Dolce Vita," Foley said the 

picture cost Astor $600,000, the most money 

ever paid for a foreign film, but the company 

had $500,000 in guarantees even before 

the New York premiere in April 1961 

at Henry Miller's Theatre, where it played 

for 33 weeks at two-a-day. "La Dolce 

Vita," which was directed by Federico Pellini 

in Italy in 1959, cost $1,400,000, said to 

be the highest-budgeted Italian film ever 

made. The film has received 82 citations, 

including the New York Film Ci-itics Circle 

Award. 

Foley attributed a great measure of the 

success of "La Dolce Vita" to Astor's promotion 

of the film, the national campaign 

including nearly $1,000,000 in cooperative 

advertising and regional promotion in advance 

of the opening. 

Foley emphasized that "La Dolce Vita" 

would not be shown on American television 

for three years. 

Sees No Political Injections 

In Cowan's Russian Film 

NEW YORK—Lester Cowan's coproduction 

deal with the Russians in the making 

of Mitchell Wilson's novel, "Meeting at a 

Far Meridian," will be devoid of any 

political involvements and the picture will 

be free of propaganda. Cowan said here on 

his return from two weeks in Moscow. 

The film will have a Russian director and 

will be made partly in Hollywood and 

partly in Moscow. Both rubles and dollars 

will be used, with Continental Distributing, 

Inc., providing the latter. 

Cowan said the Russians were aware of 

the fact that their pictures must be entertaining 

as entertaimnent and must not 

have any injection of propaganda if they 

are expected to have a world market. 

Wilson is writing the screenplay in Moscow 

and, once it has been accepted, the director 

cannot alter it. Cowan said. 

Cowan reported that the Russians like to 

laugh and are in need of good comedies. 

He said he was sending over four of his 

own comedy productions for possible acquisition 

by the Russians. They were "Love 

Happy," "My Little Chickadee," "You Can't 

Cheat an Honest Man" and "The Whole 

Town Is Talking." 

Cowan left for Hollywood at the weekend 

to talk with several stars for possible 

roles in the co-Russian film. 

Ad, Promotion Plans Made 

On MGM-Cinerama Films 

HOLLYWOOD—A three-day meeting to 

finalize advertising, publicity and promotion 

plans on the two forthcoming MGM- 

Cinerama presentations, "How the West 

Was Won" and "Wonderful World of the 

Brothers Grimm," was held at the Culver 

City studios with executives of both companies 

attending. 

Representing Cinerama from New York 

were Nicolas Reisini, Max Youngstein, Sidney 

Davis and Everett Callow. MGM was 

represented by Robert O'Brien, Robert 

Weitman, Howard Strickling, Clark Ramsay, 

Dan Terrell and Emery Austin. Bernard 

Smith, producer of "West" and 

George Pal, producer of "Brothers Grimm," 

also participated. 

At the huddles, advertising material was 

finalized and plans for an extensive national 

promotion were launched. 

Some of the key material includes color 

mat service, drama page and motion picture 

column material, school study guides. 

Cinerama theatre trailer and crossplug 

trailer, group sales aids, program book, 

facts booklet, album designs, gift certificates, 

stationery, museum tie-up outlines 

and costume and prop tours. 

Decca Earnings Last Year 

Were the Second Highest 

NEW YORK — Decca Records 

had its 

second highest earnings in its history in 

1961, exceeded only by the net in 1960 and 

indications are that 1962 will be even better. 

Milton R. Rackmil, president, so infonned 

the stockholders last week. 

Including its subsidiary. Universal Pictures, 

Decca's consolidated net income last 

year amounted to $3,964,642, equal to $3.08 

per share. Earnings for 1960 were $5,524,- 

757, or $4.29 per share. 

Rackmil said that 1961 was the 25th consecutive 

year of dividend payments by 

Decca and that after giving effect to the 

two-for-one stock split in 1946, the annual 

dividend rate was the highest in the 

company's history. 

In the fourth quarter of 1961, Decca 

earned $1.62 as against earnings of $1.46 

for the previous nine-month period. 

Rossen's 'The Hustler' 

Wins More Honors 

NEW YORK—Robert Rossen's "The 

Hustler," being distributed by 20th Centm-y-Pox, 

is the official American entry in 

the Mar Del Plata International Film 

Festival, being held in Argentina March 21 

through Mai-ch 31, and has also been selected 

by Films and Filming, British 

Cinema paper, as "best American picture 

of the year." The publication's annual 

awards are based on a nationwide poll of 

film critics and reporters in English newspapers, 

trade papers and magazines. 

Rossen and Paul Newman, star of "The 

Hustler," have accepted invitations from 

the Argentine Festival and plan to leave 

for Mai- Del Plata later in March. 

Chubby Checker, who guest-stars in Columbia's 

"Twist Around the Clock" says 

the reason for the popularity of the dance, 

"The Twist," is that anyone can learn it in 

five minutes. 

II 

*E-8 

BOXOFnCE March 19, 1962

which 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

Hollywood Office— Suite 320 at 6362 Hollywood Blvd., William Hebert, Western Manager 

i 

'Geronimo' Premiere 

In New Mexico in April 

HOLLYWOOD—The world premiere of 

"Geronimo" will be held by United Artists 

April 28 in Albuquerque and Santa Fe to 

coincide with New Mexico's 50th statehood 

anniversary celebration. 

Chuck Connors, who stars as Geronimo 

in the story of the Apache warrior's final 

fight for freedom, and femme lead Kamala 

Devi will attend the two premieres. 

Foreign Press Ass'n Hit 

By Internal Dissension 

HOLLYWOOD — Following the recent 

Hollywood Foreign Press Ass'n's Golden 

Globe awards event. Ingrid Claimiont, 

president, and members Guy Austin. Nora 

Laing and Olga Neville resigned. Various 

reasons were given for their decision to 

bow out. among them charges of "too much 

politics." "deadwood in the organization." 

and the "undignified" awards presentation 

this year. 

Miss Clairmont. Swedish newspaperwoman, 

wired her resignation to the board 

for "personal reasons." Austin, of the 

Sydney Morning Herald Overseas News 

Service; Miss Laing. London Daily News, 

and Miss Neville. British correspondent, 

reportedly resigned for "political" reasons, 

which included one charge of "internal 

intrigue." 

Elmer Bernstein Heads 

Museum Music Group 

HOLLYWOOD—The Hollywood Museum 

has appointed Elmer Bernstein chairman 

of the music committee. Museum chairman 

Sol Lesser said the committee will 

establish a museum exhibition illustrating 

the technique of scoring films, including 

orchestration and dubbing, and will compile 

a histoi-y of screen music. Also on the 

committee's agenda will be a Hollywood 

Bowl concert saluting the late Victor 

Young. 

Abe Meyer of MCA is vice-chairman of 

the music committee, with Bobby Heifer 

of Revue Studios as coordinator. 

Honorary UJW Chairmen 

HOLLYWOOD—Jack Benny. Samuel 

Goldwyn and Jack L. Warner will serve 

as honorary chairmen of the amusement 

section of the United Jewish Welfare fund 

campaign for 1962. it was disclosed by 

chairman Walter M. Mirisch. The drive, 

which gets under way April 1. will involve 

every phase of show business. 

BOXOFHCE March 19, 1962 

Technicians Earmark 

'Stop Runaway' Fund 

HOLLYWOOD—The lATSE laboratory 

technicians Local 683 voted to earmark 

$2,500 from its general fund for use by the 

AFL Film Council to battle film productions 

abroad, it was disclosed by Don Haggerty. 

business representative. The vote 

followed a talk by Clayton Thomason. business 

representative of the scenic artists 

Local 816. which took similar action last 

week when members voted a minimum assessment 

of $1 a month per member for a 

fund to be used by the film council for a 

positive action program against such 

production. 

A George Macy Memorial 

HOLLYWOOD—The George Macy Memorial 

Library of Classics was dedicated by 

the Writers Guild of America West at the 

guild offices. Macy. who was publisher of 

the limited editions and Heritage books, 

championed the adaptation of the world 

classics to films. Following his wish, his 

widow Helen turned over to the guild all 

the classics published by him for use by all 

film and television writers. 

SPECIAL 

AWARD PRESENTED— 

Producer Charles Straus is pictured 

here with the Special Award of Merit 

given to Three Crown Productions for 

"Hitler," by the Hollywood Foreig:n 

Press Ass'n. Presentation was made to 

Straus "in recognition of the outstanding 

production which contributed to 

greater understanding among worldwide 

audiences." The Allied Artists 

release stars Richard Basehart. 

Blake Edwards Firm 

Schedules 2 Pictures 

HOLLYWOOD — Patricia 

Productions, 

Inc.. has been formed by producer-director 

Blake Edwards. Its first two projects are 

filming of William Goldman's "Soldier in 

" 

the Rain. will star Jackie Gleason 

and Steve McQueen, to be distributed by 

Allied Artists, and "The Great Race." to be 

produced by Patricia for Mirisch Co.. based 

on an original idea by Edwards. Edwards 

will produce and direct both films. He now 

is shooting "Days of Wine and Roses." 

starring Lee Remick and Jack Lemmon for 

Warner Bros, release. Over and above 

"Great Race." the Edwards compaiiy has 

a nonexclusive four-pictiu'e deal with 

Mirisch. 

"A Crack in the Steeple." autobiography 

of Arthur Wilson. Episcopal minister, will 

be filmed by MGM with Robert Edners the 

producer. The vehicle is a love stoi-y played 

against a religious background and concerns 

a dedicated man who considers himself 

a failure when he gives up an early 

ambition to become a missionary. Eleanor 

Griffin, who scripted "Boys Town" and "A 

Man Called Peter," has been set to write 

the screenplay of the Wilson stoi*y. 

Christine Kaufman Signed 

To Harold Hecht Pact 

HOLLYWOOD—Producer Harold Hecht 

has inked Christine Kaufman to a six-picture 

non-exclusive pact, with a starring 

role in "Flight Prom Ashlya" as the initial 

film on her contract. The film is 

slated to roll May 15 in North Africa from 

a script by Waldo Salt. United Artists will 

release. 

Miss Kaufman also will star in "Tunnel: 

28." opposite Don Murray, who will produce 

the film independently with Walter 

Wood in Germany in April. She also has 

been set for "The Victors," Carl Foreman 

production. 

Art Hiller to Direct 

HOLLYWOOD—Walt Disney has signed 

Arthur Hiller to helm "The Miracle of the 

White Stallions." a Technicolor production 

based on the post-World War II recovery 

of the famous dancing Lipizzan horses from 

behind the Iron Curtain. Production is 

tentatively scheduled to begin in July. 

HOLLYWOOD—Eugene V. Klein, president 

of National General Corp.. has been 

named chairman of the executive committee 

of the board of trustees of the City of 

Hope. 

W-1

MGM Staff Studies 

Dry Print Process 

HOLLYWOOD—What could represent a 

major economic and time-saving advancement 

in the processing of release prints 

for motion pictui-es, television and related 

fields 

was introduced by representatives of 

Metro-Kalvar, Inc., which has exclusive 

rights to market the revolutionary film 

products for the entire theatrical film and 

TV industries. 

According to Metro-Kalvar executives, 

who met at the MGM studios in Culver 

City, the Kalvar film eliminates chemical 

development and prints can be made on 

the film from any negative. Positive film 

is developed instantly by the application of 

heat alone. 

Said to be extremely versatile, the completely 

dry process not only does away 

with chemicals, but does not require absolute 

darkness for safe and uniform processing. 

The association of MGM and the Kalvar 

Corp. to adapt the process to motion pictui-e 

film was made last year. Highlight 

of the meetings was a demonstration of 

the process as applied to motion picsture 

film revealing the most cuiTent advancements. 

Douglas Shearer, head of MGM reseaixh 

depai-tment, and Alan Jackson, laboratory 

head, and the studio staff and Kalvar engineers 

will continue an aggressive research 

and development program to fuither perfect 

the process, it was disclosed at the 

meetings. 

Attending the huddles were Alfred 

Moran, Kalvar president; Glen G. Magnuson, 

executive vice-president: Robert H. 

O'Brien, MGM executive vice-president and 

treasurer: Raymond A. Klune, MGM vicepresident 

and general manager; Charles 

Pati, MGM international department executive, 

and Jackson. 

'Interns' Release Moved 

From November to August 

LOS ANGELES—Columbia Pictm-es has 

updated the release of Robert Cohn's "The 

Interns," originally set for November, to 

late August. The film, first of three on 

Cohn's schedule at the studio, stars Mickey 

Callan, James MacArthur, Cliff Robertson, 

Nick Adams and Suzy Parker. David 

Swift directed. 

Cohn has blueprinted his second featm-e. 

"Warm Peninsula," for a late August start. 

"Try, Try Again," starring Jack Lemmon 

and Debbie Reynolds, is on the drawing 

boards for F'ebruary. 

Morton Spring Ends Tour 

HOLLYWOOD—Morton Spring, president 

of MGM International, returned from a 

month's trip around the world on a sui-vey 

and drum-beating tour for "The Four 

Horsemen of the Apocalypse," "Sweet Bird 

of Youth" and "King of Kings." 

Lund Replaces Wilding 

HOLLYWOOD—John Lund has replaced 

a Man 

Michael Wilding in the cast of "If 

Answers," Ross Hunter production for U-I 

release. No reason was given for the exit 

of Wilding, who was to have portrayed 

Sandra Dee's father in the film. 

W-2 

Chicago Censors Pass 

Corman's 'Intruder' 

CHICAGO — The Chicago Board of 

Censors has passed Roger Corman's "The 

Intruder" without any cuts, thus cleai-- 

ing the decks to book the Pathe-America 

release eveiywhere, according to Budd 

Rogers, president, who plans to give the 

picture "the widest distribution to the most 

exciting picture we've ever handled." 

Originally denied an MPAA code seal, 

"The Intnider" gained a reversal and the 

seal early in March after a showing for a 

special reviewing board and presenting 

testimony from Negixj organizational leaders 

that they found the language in this 

particular pictui'e inoffensive and necessary 

for the substance of the film. 

New Sanborn Theatre 

For Los Angeles Area 

LOS ANGELES—Property in the Plaza 

shopping center in West Covina has been 

acquired by Sanborn Theatres for construction 

of a 1,100-seat theatre. The new 

hardtop, to be called the Plaza, is slated for 

a fall opening, according to Art Sanborn 

jr., president of the theatre chain which 

operates the Eastland, El Monte and Baldwin 

Park houses. 

Pacific Drive-In Theatres has acquired 

two hardtop theatres, giving the circuit 17 

theatres in southern California. The chain 

has taken over the Picwood in West Los 

Angeles and the Meralta in Culver City. 

The Picwood seats 1,500 and the Meralta 

approximately 1,000. 

Pacific also operates 45 drive-ins in the 

Los Angeles metropolitan area. 

'West Side Story' Opens 

March 28 in Scottsdale 

SCOTTSDALE, ARIZ. — The Kachina 

Theatre will open with "The West Side 

Story" March 28 with an exclusive engagement 

in the Valley. Seats will be on a 

reserved-seat basis only. A screening of 

the picture was held Thursday (8i for the 

local press, disc jockeys, record dealers, 

etc. According to Manager Harvey Simmons, 

the Kachina expects a long and 

successful run of this picture. 

Tiomkin to 

Get Top Salary for Scoring 

HOLLYWOOD—Reportedly the highest 

salary ever paid for scoring a film di'ama 

will go to Dimitri Tiomkin, who will receive 

$62,500 for writing the music for 

"Sodom and Gomorrah," Titanus Production 

to which U-I has pmxhased U. S. release 

rights. Tiomkin will start work on the 

production following completion of the 

music score for MGM-Cinerama's "How 

the West Was Won." 

'Airborne' to Parade 

HOLLYWOOD — "Airborne," an 85- 

minute feature produced by Art Diamond, 

former booker, has been optioned for release 

by Parade, although Diamond says 

he is seeking a major distribution deal. 

The film, dealing with the 82nd Airborne 

Division, was shot on a 16-day schedule at 

Ft. Bragg on a $90,000 budget, and stars 

Diamond's son Robert. James Landis wrote 

the script. 

WB, Jack Webb Test 

New Production Idea 

HOLLYWOOD—Announced by Jack L. 

Warner, president of Wai-ner Bi-os., as "a 

new concept in independent production," 

Jack Webb has established headquarters at 

the Burbank studios to develop and produce 

both feature motion pictures and T'V films. 

Webb's operation will be completely independent 

of other WB theatrical films 

and video activities. His first projects will 

be announced within 30 days, according to 

the actor, who added that he will not appear 

before the cameras but will henceforth 

devote his full time to development 

and production. 

We'ob made three pictm-es for Warner 

Bios., "Dragnet," "Pete Kelly's Blues" and 

"The D. I.," which reportedly have grossed 

12 '2 million dollars to date. Before consummating 

the negotiations with Warners, 

Webb completed liquidation of a million 

and one half dollars inventory of film iwoduction 

equipment. Under his new setup, 

he will have access to the studio's production 

facilities. 

Patti Page to Star in Film 

About Her Own Career 

HOLLYWOOD—Patti Page will star in 

the picture version of her own autobiography, 

"Once Upon a Dream," to be 

produced by ARGAP company headed by 

the actress-singer and her managerpartner. 

Jack Rael. Meanwhile, producer 

Martin Ransohoff, for whom Miss Page 

made "Boys' Night Out" at MGM, has begun 

negotiations with Rael for a twopicture 

deal with her. 

Rawitch, Livingston Move 

To New Industry Posts 

VAN NUYS, CALIF.—Bernard Rawitch, 

formerly with Statewide Theatres, has 

been named managing director for the 

Panorama Theatre, Panorama City. 

Rawitch replaces Stan Livingston, who 

has resigned to accept the position of general 

manager for Holiday Theatres, the 

newest circuit in Southern California. Holiday 

is the property of Jack Grossman and 

associates. 

Henry Novak to Sales Job 

With Borde Associates 

LOS ANGELES—Harry Novak has been 

named to handle sales in southern California 

for Seymour Borde & Associates, independent 

film distributors with offices 

here, San Francisco and Denver. Novak at 

one time was head booker for RKO Pictures 

here when Borde was branch 

manager. 

Coronado Festival in July 

HOLLYWOOD—The second annual Coronado 

Film Festival will be held July 8-14. 

Screen entries, which will be accepted after 

June 8. will be screened at the Village Theatre. 

All films must not have been in general 

release in the U. S. prior to July 1, 

1962. The festival, originally held last October, 

will continue its policy of noncompetitive 

screenings, with special recognition 

given to outstanding achievements. 

BOXOmCE March 19, 1962

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John Patrick to Debut 

As a Film Producer 

HOLLYWOOD—Johii Patrick. Pulitzer 

Prize-winning playwright, will make his 

debut as a motion pictui-e producer on 

MGM's Seven Arts Pi-oduction "The Main 

Attraction," it was disclosed by Ray Stark, 

production head of Seven Arts. 

Patrick also wrote the screenplay of the 

film, staning Nancy Kwan and Pat Boone, 

now shooting in England. He is noted for 

such plans and films a^ "Teahouse of the 

August Moon," for which he was awarded 

the Pulitzer Prize, "The Hasty Heart," 

"Love Is a Many Splendored Thing," "The 

World of Suzie Wong," and the upcoming 

"Gigot." 

Orion, TFT Join Forces 

For 'A Gift of Time' 

HOLLYWOOD—Actor Henry Fonda's 

Orion Productions and Garson Kanin's 

TFT Productions will join to make the film 

version of "A Gift of Time." in which 

Fonda and Olivia De Havilland are currently 

starred on Broadway. 

Miss De Havilland and Fonda will recreate 

their stage roles and Kanin will repeat 

his directorial chores on his own play, 

based on his book, "Death of a Man," which 

he also will adapt for the screen. Filming 

is slated to start in the south of France 

this July. 

Jackie Gleason Starring 

In Jack Rose Feature 

HOLLYWOOD—Jackie Gleason will 

begin 

a starring role at Paramount on June 

11 in "Papa's Delicate Condition." which 

will be produced by Jack Rose's Amro Productions 

from the book by Corinne Griffith. 

Rose is also writing the screenplay. 

The story deals with Miss Griffith's early 

childhood, before she rose to fame as a 

silent screen star, and the life of her father. 

Jack Griffith, termed "a preposterous adventurer." 

The background is the early 

border days between Texas and Arkansas. 

'Greatest Story' Lensing 

To Be in Desilu Studio 

HOLLYWOOD—Arrangements have been 

concluded by George Stevens Productions 

to use the Desilu-Culver studio, formerly 

the Selznick studio, for shooting interiors 

for "The Greatest Story Ever Told." According 

to Stevens, construction will start 

soon on what will be one of the largest 

sets ever built in filmland, using the 40- 

acre back lot of the Culver City property. 

The film is slated to start this summer 

for United Artists release. 

A Plagiarism Retrial 

HOLLYWOOD—When the jury in the 

plagiarism suit filed by the late Valentine 

Davies against Norman Krasna failed to 

reach a decision after thi'ee days of deliberation, 

the court dismissed the panel 

and directed attorneys to apply for a new 

trial date. Davies had charged that Krasna 

had used material from Davies' "Love Must 

" 

Go On in his play and subsequent picture 

titled "Who Was That Lady?" Following 

the death of her husband, Mrs. Elizabeth 

Davies filed action seeking $1,500,000 damages. 

THE 

much-vaunted, though often unwanted. 

Production Administi-ation 

Code seal seems to be decreasing itself 

in Importance. 

The fact that this reporter, and many 

others, regard it as a good safeguard 

against films that offend public taste is of 

no consequence, if some producers regard 

it with about as much welcome as they 

would welcome a third thumb, then thumb 

their noses at it and get away with it. 

Under present circumstances, non-Code 

seal features could well become the most 

successful attractions in theatres. 

James S. Burkett, Pathe-America vicepresident, 

reports that "Victim." denied a 

Code seal, is highly in demand by exhibitors 

throughout the U.S.A. Life Magazine 

reported virtually the same thing. 

The picture, which star's Dirk Bogarde 

and deals with male homosexuality in England, 

is largely uncomprehended by its 

audiences, who see it only as a suspense 

film. Nevertheless, according to Burkett: 

"If you have a good picture the lack of a 

seal is no problem." 

The Messrs. Prank Sinatra ('"Man With 

the Golden Arm") and Otto Preminger, 

among others, have successfully released 

pictures without Code imprimatur. 

We offer no chaJlenge to producers who 

have the guts to do that, at their own risk. 

Theirs is the risk. But, obviously, the risk 

is lessening, and Code custodians will have 

to re-examine their defenses, if any. 

All too often, it appears. Code administrators 

took a look-away attitude toward 

producers and films which they know they 

can't control anyway. 

The question now arises: Has the Code 

outlived its usefulness or is it not being 

properly enforced? 

Independent producers such as Roger 

Corman have charged favoritism in its enforcement, 

and they have made an excellent 

case for themselves and their pictures. 

It must be clear to one and all that the 

Code initiated in the days of Will Hays is 

no longer applicable. Even the U. S. Constitution, 

the most respected document in 

history, has had to undergo numerous 

amendments. The world changeth. 

If the Code is no longer a meaningful 

insti-ument it should either be adapted to 

present times or placed in a cornerstone as 

an historical memento to a time that once 

was but no longer exists. 

A producer we know, hot on the idea of 

doing a picture on the seven astronauts 

now in training and conjecturing which 

will be the first to make the trip to the 

moon, checked with Washington and was 

told that by the time we are ready to take 

a shot at that satellite three years from now 

the boys will all be "too old." 

Nice knowing you. old boys. And 

US-itizens will never forget you for giving 

your project a brave try. 

"Race Nite of California" was given a 

splendiferous and well-dressed introduction 

to a select audience at the Screen 

Directors Guild Theatre. It is an audienceparticipation 

game intended to replace 

"Bingo" or giveaway houseware. The preview 

audience was excited, and audibly so, 

by its presentation and possibilities. 

Entrepreneurs of this hopefully audiencebuilding 

gimmick are Albert Ger.sten, principally 

distinguished as a land developer 

and construction expert, and John H. Auer, 

longtime producer-director. 

N. P. "Red" Jacobs of Favorite Films of 

California is handling distribution. 

Participants are given a ballot, upon entering 

the theatre, enabling them to select 

their choice of winners in six horse races 

later shown on the screen. Their ballots 

are placed in a locked box, with each participant 

retaining a ballot-stub, numbered 

and indicating their choice of horses. A 

top prize of $5,000 in cash can be won by 

the person selecting the winners of all six 

races. The person selecting five consecutive 

winners will be given $2,500 in cash. Those 

selecting the next highest number of winners 

receive prizes of merchandise. 

The game is prefaced on the screen by 

a trailer presided over by actor Lee Bowman, 

who explains its operation. Following 

the showing of the races, a special electronic 

computer is used to sort the winners 

from the locked ballot box, thus determining 

the wirming participants. 

"Race Night" will be given a trial by Fox 

West Coast chain in five theatres starting 

March 27, also in two of United Artists' 

circuit theatres starting March 29, and in 

three of the Fred Stein houses beginning 

April 2. Extension is planned to follow in 

13 western states, Hawaii and Alaska. 

The plan seemed complicated and confusing 

to this writer, which it may also be 

to the average theatre patron. The outcome 

of the tests herein repoi-ted will, 

therefore, be watched with interest. 

a ^ ^ 

Harry Gaffney and his Data International 

Films releasing organization have 

acquired rights in English-speaking countries 

to "The Angry Sea." Japanese-made 

feature with English subtitles. In Cinema- 

Scope and presented by Toho, Japan's 

longest-established film company, it shows 

more promise than any recent importation 

from the Orient. Seen by this writer in a 

private showing prior to planned editing, 

it will be reviewed in these pages before its 

initial American bookings scheduled for 

April-May. 

J1S,1 

BOXOFTICE March 19, 1962 

W-3

— 

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Stunning 300 Greets 

'Hour' Denver Debut 

DENVER— "The Children's Hour" was 

the town's biggest first-run news, scoring 

a mighty 300 per cent as a Towne Theatre 

opener. All except one other bill did well 

in a week which proved to be highly satisfactory 

to local managers. 


Aladdin The Hustlers (20th-Fox); Pocketful of 

Miracles (UA), return runs, 2nd wk 170 

Centre Lover Come Bock (U-l), 4th wk 130 

Cooper Seven Wonders of the World (Cineram

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BOXOFTICE :: March 19, 1962 W-5

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Henry" was obscene. The picture was seized 

at the Covell Theatre in Modesto October 

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Opera films 

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"Aida "Madame 

Butterfly" were presented at the Pox Theatre 

for a single day's engagement Tuesday 

(20) ... Joan Crawford, during a onenight 

stopover en route to Honolulu, discussed 

plans for making a film to be called 

"Whatever Happened to Jane" with Bette 

Davis, and publishing her just-completed 

autobiography, "Portrait of Joan," this 

summer. 

. . Bart 

Some 175 members and friends of the 

Catholic Entertainment Guild attended the 

ninth post-communion breakfast Sunday 

(11) at the Sheraton-Palace Hotel following 

mass at St. Patrick's Church . 

Miller, vice-president of the Art Theatre 

Guild, was in for the opening of the guild's 

York 24, the newest in the largest chain of 

art houses in America. 

After winning four games each Monday 

for the past four- weeks, the El Rancho 

Drive-In team of San Jose is in first place 

in the Variety Mixed Bowling League. 

Kansas City Convention 

Lists Several From West 

KANSAS CITY—Among the 904 exhibitors, 

distributors and theatre supply representatives 

registered at the Show-A-Rama 

convention sponsored by the United Theatre 

Owners of the Heart of America were 

the following: 

FROM COLORADO—Eorl W. Kerr ond son, Pine; C. 

J. Kroll, Cooper Foundation, ond L. A. Storsmore, 

Westlond Theatres ait Colorado Springs; Joe VIeck, 

Fox IntermoLrntain, and M. R. Austin, Parade Releasing, 

Denver. Also Keith Monroe, Alexander 

Film Co., Colbrado Films, ond Bob Tankersley, 

Western Service & Supply, Denver, 

MONTANA—Al Donohue, Falls Outdoor Theatre, 

Great Falls. 

OREGON—Tom Moyer, Moyer Theotres, and W. G. 

Frost, Cod'a-A-P'hone, Portlarvd. 

CALIFORNIA—Âl Parker, MGM; Chuck Connors, Jack 

Diamond, Rock Hudson, Delbert Monn, Los Angeles. 

UTAH—Horold F. Chesler, Gee-Cee Supply Co., Solt 

Loke City. 

NEW MEXICO—^Lou Gasporini, Ed Kidwell, Frontier 

Theotres, Roswell ond Albuquerque. 

George Marshall to Meg Para. Film 

HOLLYWOOD — Paramount signed 

George Marshall to direct the forthcoming 

Jack Rose Amro production, "Papa's 

Delicate Condition," starring Jackie Gleason 

and slated for a June start. 

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LARGEST EQUIPMENT DISPLAY 

SET—With 80 per cent of the exhibit 

area sold for the 91st convention of the 

Society of Motion Picture and Television 

Engineers, exhibit chairman 

George Kendall (left) advises convention 

vice-president Harry Teitelbaiun 

(center) and local arrangement chairman 

Ralph LoveU that the figure represents 

the largest display in SMPTE 

history! The number of exhibits already 

tops previous conventions by 50 

per cent and includes displays from 

England, Japan, Germany and the V. 

S. The society's meeting and show will 

be held April 30-May 4 at the Ambassador 

Hotel in Los Angeles. 

Fox Intermountain Adds 

Theatre at Great Falls 

GREAT PALLS, MONT.—The Civic Center 

Theatre here, being sold to Pox Intermountain 

Theatres, is closed pending completion 

of the transaction, according to 

Robert Bothwell, local manager for the 

Denver-based circuit. The city council 

recently approved transfer of the lease 

from Clarence Golden to Fox Intemiountain, 

and federal court approval has also 

been obtained for Fox to purchase the 

assets of the Civic Center Theatre. 

Said Bothwell: "I presume it will become 

part of the operating setup here," when 

asked if Pox will reopen the Civic Center 

when legal details of the transaction have 

been completed. He said he thought this 

might be a matter of a few weeks. 

Golden's lease, assumed by Fox, calls for 

rental payments of $665 per month. It expires 

in February 1964. 

U-I Signs Comedy Writers Team 

HOLLYWOOD—Comedy writers Norm 

Leibman and Ed Haas were set by U-I producer 

Robert Arthur to develop an original 

comedy outline based on their own idea 

titled "The Phantom Army." The team 

checks in at the studio April 9 to begin 

work on the project. 

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W-6 BOXOFFICE March 19, 1962

. . . Tradescreeni:ig 

PORTLAND 

Diehard Carlson, for several years with 

Favorite Films here, joined United 

Artists as salesman for Oregon and paits 

of Washington. He started in the motion 

picture industi-y as a "poster monkey" for 

20th-Pox in 1942. After war sei-vice, he 

joined Jack Lovett and the Oregon Film 

Cooperative in 1945. In 1949 he was with 

Al Forman and United Theatres. During 

the Korean conflict he was called back to 

service. On release he joined Allied Aitists 

and was with AA until 1959 when he joined 

Wsj-ner Bros, and later Favorite Films. 

"The West Side Story" opened Wednesday 

1 14 1 with a benefit premiere sponsored 

by the Employes Benefit Ass'n of the First 

National Bank of Oregon. Mrs. Katherine 

Marshal. Music Box manager, reports excellent 

boxoffice sales and many block 

bookings for coming weeks . . . Ei-nie Piro 

was in town working on Buena Vista 

product. Earl Keate was down from 

Seattle to work on United Artists openings 

of "Judgment at Nuremberg" 

was held Monday 1121 at the 

Star exchange. 

The Academy Award Sweepstake contest 

sponsored by Portland theatres is under 

way. Journal newsboys are aiding in distributing 

sample ballots throughout Portland 

to nonsubscribers. 

Odeon Gets Little Help 

On Its Old Nova Lease 

VANCOUVER — A national theatre 

chain is tied tighter to a land lease in 

North Vancouver than an oldtime movie 

heroine ever was to the railroad tracks. 

And when the land lease knots are untied 

eight yeai-s from now, the script still calls 

for Odeon Theatres to be hit by the train. 

Assessor Jack Jellis reeled off the plot 

for screening by the city court of revision 

of the Odeon chain's appeal against a $22,- 

400 assessment on its dark and silent Nova 

Theatre, 1421 Lonsdale. The 734-seat Nova, 

except for a brief profitless run by an 

independent operator two years ago, has 

been closed by the Odeon people since 

1958. But the shutdown still left Odeon 

tied to a land lease of the theatre site that 

requires them to pay $10,000 amiually to 

its owners until an iron-clad lease agi-eement 

expires in 1970, said Jellis. And 1970 

won't see an exactly happy ending for 

Odeon. The theatre, built in 1937 by Odeon 

for $56,000. then becomes the pi-opeity of 

the site owners by provision of the lease 

agreement, Jellis told the court. The city 

assessment roll Usts two women as the site 

owners: Agnes Albanuff, of Ashcroft, and 

Mildred McMillan, Red Deer, Alta. 

"I sympathize with Odeon s predicament. 

Their show didn't go on—but assessment 

must." said Jellis. 

Court members Robert Soper, Jack Lioutet 

and Dave Nicol were sympathetic, too, 

over a net lease agi-eement which requires 

the theatre fii-m to pay taxes and insui-- 

ance on top of the $10,000 per year lease 

payment. But. they said their sympathy 

couldn't be extended beyond playing a 

few token bars of "Hearts and Flowers." 

They confirmed a land assessment of 

$9,400 but lopped $1,000 off the building 

assessed value of $13,000 as a token reduction. 

Mitchell Wolfson Awarded 

NCCJ Silver Medallion 

MIAMI— Mitchell Wolfson, president of 

Wometco Enterprises, was awarded the 

silver medallion of the National Conference 

of Christians and Jews at the tenth annual 

brotherhood dinner at Miami Beach's 

Fontainebleau Hotel. 

Wolfson's citation read: 

"For his loving, heroic and faithful service 

to his state and country, his .sensitive 

service to education and the fine arts, his 

willingness to render outstanding service 

to the public interest through the broadcasting 

medium—and for his consistent 

and steadfast support in gift and deed of 

the principles of brotherhood." 

DENVER 

. . 

T H. Delaney and J. A. Smith have taken 

over operation of the Roxy Theatre 

from Art Goldstein . Dean Metzger has 

closed the Rustic Pine Theatre, Dubois, 

Wyo. . . . Time flies department: The 

Cooper Cinerama Theatre celebrated its 

first birthday March 9. Orchids were given 

to the ladies attending. 

. . . 

The monthly luncheon of people in the 

film business was held at the Brown Palace 

Hotel with 40 in attendance. Four retired 

veterans of the business, Barney Shooker, 

Fred Brown. Gus Cohen and Buzz Briggs, 

were in attendance National General 

Corp.'s Bob Selig was back in the old office 

conducting conferences with personnel at 

Fox Intermountain ... A 14 -year-old boy 

committed suicide by hanging himself from 

the screen tower of the Holiday Drive-In, 

Boulder. The death was discovered when 

an insurance inspector was examining the 

screen for wind damage prior to the theatre 

opening for the spring season. 

Row were Tom Knight and his 

On the 

son. Acme. Riverton. Wyo.; Sam Peinstein, 

Kar-Vu Drive-In, Brighton; Wilbur Williams, 

Flatirons, Boulder; George McCormick. 

Skyline, Canon City; Frank Childs, 

Starlite Drive-In, Sterling; Nora Wright, 

Grand, Flagler; Russ Dauterman in from 

Salt Lake City to set bookings for the Fox 

Theatre, Rawlins, Wyo.; F. Nelson, Pox, 

Leadville, and A. N. Beezley Midway Burlington. 

Having an exclusive longterm contract 

with Warners, Saverio Saridis has been 

studying voice in his spare time since 1955. 

SEATTLE 

. . . 

J^r. and Mrs. E. J. Fay of Renton were 

Mike 

vacationing in Honolulu 

Powers. 20th-Fox manager, attended a 

sales meeting in San Francisco . . . 

visitors included Gordon Spiess, 

PUmi-ow 

Mount 

View Drive-In, Cashmere; Harry Wall, in 

from Lewiston to buy and book at Saffles; 

Mr. and Mrs. Cletus Ulhorn, Mode at Coltonwood, 

Ida.; Clyde Dmin, Liberty at 

Wapato, and Lloyd Honey, Sunnyside and 

Toppenish. 

Marilyn Maxwell in 'Critic's Choice' 

HOLLYWOOD—Marilyn Maxwell has 

been inked by Warner Bros, for a role in 

"Critic's Choice," starring Bob Hope and 

Lucille Ball. In the film the actress will 

portray Hope's first wife. 

Ramati to Script 'Red Pawn' 

HOLLYWOOD—Alexander Ramati has 

been signed by Paramount to write the 

screenplay on "Red Pawn," based on an 

original story by novelist Ayn Rand. 

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WHAT HAPPENS 

WHEN A NATION 

SPENDS MORE 

ON GAMBLING 

ni 

m 

di 

a! 

THAN IT 

SPENDS FOR 

di 

« 

U 

tlie( 

lor a 

HIGHER EDUCATION ? 

day 

Activ 

with 

liour 

If you can find any Romans around, ask them. They lived 

pretty high on the hog in their day. That is, until some 

serious-minded neighbors from up North moved in. The 

rest is ancient history. 

You'd think their fate would have taught us a lesson. 

Yet today we Americans spend twenty billion 

dollars a 

year for legalized gambling, while we spend a niggardly 

four-and-a-half billion for higher education. Think of 

it! Over four times as much! We also spend six-and-ahalf 

billion dollars a year for tobacco, nine billion 

dollars 

for alcoholic beverages, and billions more on other 

non-essentials. 

Can't we read the handwriting on the wall ? 

Our very survival depends on the ability of our colleges 

and universities to continue to turn out thinking men 

and women. Yet today many of these fine institutions are 

hard put to make ends meet. Faculty salaries, generally, 

are so low that qualified teachers are leaving the campus 

in alarming numbers for better-paying jobs elsewhere. 

In the face of this frightening trend, experts estimate 

that by 1970 college applications will have doubled. 

If we are to keep our place among the leading nations of 

the world, we must do something about this grim situation 

before it is too late. The tuition usually paid by a 

college student covers less 

than half the actual cost of 

his education. The balance must somehow be made up 

by the institution. To meet this deficit even the most 

heavily endowed colleges and universities have to depend 

upon the generosity of alumni and public spirited 

citizens. In other words, they depend upon you. 

For the sake of our country and our children, won't you 

do your part? Support the college of your choice today. 

Help it to prepare to meet the challenge of tomorrow. The 

rewards will be greater than you think. 

It's important for you to know what the impending college crisis 

means to you. Write for a free booklet to HIGHER EDUCATION, 

New York 36, New York. 

Box 36, Times Square Station, 

openi 

rent 

Do 

chari 

of Cf 

first 

bono 

Each 

topi 

slio« 

dei 

He 

»(! 

Iier 

We 

rog 

All 

He 

Be 

api 

be 

tfN!»:ica 

% Sponsored as a public service 

in co-operation tvith The Council for Financial Aid to Education 

V 

-A' HIGHER eOUCATtOH 

5;nrvc»*' KEEP IT BRIOHT 

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Bill 

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W-8 BOXOFFICE March 19, 1962 lOXC

Commonwealth Crowns '61 Winners, Outlines '62 Drives 

Assembled to applaud last year's good work and to map this year's showmanship 

campaigns are theatre managers and home office officials of the Commonwealth 

circuit. From left at the head table are: Wally Kemp, northern 

district manager: Richard Orear, circuit president: Doug Lightner, general manager 

of field operations: M. B. Smith, advertising director: Elden Harwood, western 

district manager: Earl Douglass, eastern district manager, and Darrell Manes, 

southern district manager. 

KANSAS CITY—All of the managers in 

the Commonwealth circuit convened here 

for a one-day session ahead of Show-A- 

Rama V. Home office executives and managens 

opened a four-hour session on Monday 

151 at 5 p.m. at Hotel Muehlebach. 

Activities resumed the following morning 

with an early breakfast and another fourhour 

session. This annual event honors the 

champion showmen in the circuit for the 

previous year. It also explores spring and 

summer business possibilities and the 

product which appears on the horizon, in 

addition to the showmanship to be used in 

opening drive-in theatre units for the current 

season. 

Doug Lightner. general manager in 

charge of field operations, acted as master 

of ceremonies. One of the peaks of the 

first session was the singling out and 

honoring of the top showmen in the circuit. 

Each year a special award is given to the 

top indoor showman and also to the top 

showman in the drive-in theatre division. 

UTO Members Alerted 

To Attend Meeting 

Kan.sas Cit.v—Richard Orear, president 

of United Theatre Owners of the 

Heart of America, and Norris Cresswell, 

executive secretary, urge all members 

to attend a meeting slated for 

Wednesday noon (21) in the Boulevard 

room at Regan's, 207 Southwest Blvd. 

After a short business session, board 

members will withdraw- for a brief 

meeting. Luncheon will be served at 

approximately 1 o'clock. Members will 

be called upon to ratify the recent 

nominations to the board. Additional 

nominations may be made from the 

floor. Cresswell said. Those planning 

to attend are requested to make reservations 

through the UTO office. The 

four nominees are Glen Dickinson jr.. 

Bill Bradfield, Jim Cook and Paul 

Ricketts. 

Commonwealth operates around 100 theatres 

in a six-state area, with the units 

split about even between drive-in situations 

and indoor theatres, the latter operating 

on first-run film. 

The top showmanship award for indoor 

operation went to Bert Becker, manager of 

the Yankton Theatre, Yankton, S.D. Top 

outdoor award went to Harold Nichols, 

manager of the Broadway Drive-In at Columbia. 

Mo. Becker also won the monthly 

award for January in the first phase of 

the '62 contest. 

In setting circuit sights for the current 

year, keynoter Richard H. Orear. Commonwealth 

president, said: "We find it necessary 

to set new goals for our business, and 

it must be understood that we cannot afford 

to overlook any bets or ideas which 

can spark our business with the necessai-y 

showmanship which keys us to success. 

I'm very, very optimistic about business 

this spring and summer, and I'm sure that 

the pictures being explored in Show-A- 

Rama V, plus the product lined up for 

'Maytime Is Movietime' can help us be 

extremely successful this year." 

Charles Shafer, treasurer for Commonwealth, 

gave a report on the company's 

financial outlook. Charles Rees, Garden 

City, Kas.. manager, reported on "How to 

Increase Theatre Profits With Special 

Activities." L. W. Morris, chief film buyer 

for the circuit, reviewed the product which 

will become available in the next four or 

five months. Lee Joehnck, head of the 

Commonwealth concession department, advanced 

new ideas and methods which can 

be employed to increase sales. 

Elden Harwood, district manager from 

Great Bend, addressed the meeting on 

"Old-Fashioned Showmanship." Wally 

Kemp, manager of the northern district, 

presented "Special Holiday Dates Mean 

Extra Revenue." Darrell Manes, southern 

district manager, spoke on "Christmas in 

July." M. B. Smith, director of advertising 

for the circuit, presented "Planting a 

Spring Garden—for Extra Profits," and 

then gave the managers a special campaign 

At top, Bert Becker, left, accepts his 

"King of the Sun" plaque from Richard 

Orear, Commonwealth president. 

Becker, who manages the Yankton, 

S. D., Commonwealth theatre, was 

named top indoor manager of 1961. 

The other picture shows Harold 

Nichols, manager of the Broadway 

Drive-In Theatre, Columbia, Mo., receiving 

his "King of the Moon" trophy 

cup from one of the models who added 

a decorative touch to the proceedings. 

In the background is Earl Douglass, 

eastern district manager of the circuit. 

for the opening of all di-ive-in units this 

spring. 

E. C. Rhoden, chairman of the board of 

Commonwealth, made the closing address, 

surveying the industry and its outlook for 

the months ahead. His findings were 

favorable and underscored the general tone 

of optimism running through the entire 

session. 

The meeting closed with Lightner announcing 

that Smith wUl "captain" half 

of the managers for the coming spring and 

summer and Morris will head the other 

half—each team working against quotas 

from March 1 through April 30. 

BOXOFFICE :: March 19, 1962 C-1

ler»beck, 

Registrations 

! 

Registrations From Central States 

Downs; Paul E. Willioms, Baxter Springs; R. R. Winship, 

Phillipsburg; Robert R. Woodson, V. C. Anderson, 

McPherson; Dean Zirrvmermon, Russell; Bob 

Bridges, Chuck Graves, Florence Sleeper, Shawnee 

Mission; Carl Theel, Thomas Theel, William 

Theel, Leavenworth; Mrs. James Gardner, Mrs. Joe 

Jacobson, Mrs. Faye Lorimer, Stillwell. 

KANSAS CITY—Exhibitors, 

distributors 

and theatre supply representatives from 29 

states attended the recent Show-A-Rama 

convention sponsored by the UTO of the 

Heart of America . at the 

three-day meeting totaled 904. From the 

central states were: 

Illinois 

KERASOTES THEATRES— Loren J. Bennett, O. M. 

Di I Dove J ones, George Kerasotes, E. A. 

Metzger, Taki Poppos, Horold Peek, Donald Walroven, 

John Wiechmon, Jock Ackron. 

BLOOMER AMUSEMENT CO., Belleville—Wesley 

Bloomer, Tom Williomson. 

CHICAGO— S. J. PopF>as, Bernard Mack, George Reagan 

end wife, C. H. Speckmon, Marvin Bruckner, 

Lee Artoe, Philip Briggs, Russell Fifer, Jerry Horan, 

Mike Jenny, Jerry Kunycky, Douglas Linde, N'ick 

Ponticelli, Leroy Priest, D. W. Stevenson, Norman 

Wasser. 

OTHER CITIES—Jack Butler ond Williom E. Saunders 

of Danville. 

Missouri 

KANSAS CITY- 

R. L. Adkins 

Bud Grogan 

George S. Baker 

Ronald Harlan 

Mario Broncoto 

Rufus Horris 

Nate Brancato 

Shoron Haselwood 

William Collier 

G. W, Higginbotham 

Clyde Crump 

Ed Higginbotham 

Mory Jone Hartman Jeffrey Hillelson 

Hallord Heold 

Michoel Hite 

Roy Hurst 

Ben Hogue 

A I Adler 

Jim Hoynes 

Ralph Amacher 

Edna Johnson 

Tom Got ley 

Shannon Jones 

Tom Baldwin 

Francis Keilhock 

Lorry Biechele 

Ken Kenton 

Russ Borg 

L. J. Kimbnel 

Hortxid Coss 

John Kohn 

Bob Clougtiley 

Gus Kopulos 

Jonice Chrisope 

Mory Kopulos 

Doc Deen 

Woodie Latimer 

Robert DeJcurnette 

Goldie Lewis 

Eorl Dyson 

Brvin Linville 

Bd Edmtiston 

Charles G, Manley 

E. C. Elder 

Thelmo Masters 

Chick Evens 

Irwin McKown 

Tom Gooch 

Denis McMahon 

Carol Gror>t 

Corrine McMurray 

Brie Green 

Robert McWhorter 

Horry R. Homburg 

Bill Meeder 

Jock Morris 

Wtlliom M, Mullane 

Hazel LeNoir 

Fred 

Horold Lyon 

Zone 

Munson 

A. 

Murphy 

Nuell 

Belle Miller 

Ottinger 

Gladys 

Mary 

Melson 

Horry 

Roy 

Harry Sartor 

Bernie Papin 

Alex Shniderman 

Oorris Palmer 

E. S. Sutter 

Bob Parker 

Mike Welsh 

Lou Patz 

Honk Wigmon 

Rio&e Piper 

Bill Jeffries 

R. L. Powell 

Bob Johns 

Ted Prout 

Larry Klein 

Clork S, Rhode-n 

Roger Leaton 

Nort Rittmaster 

Raymorvd McKitrick 

Robbie Robertson 

Ben Marcus 

F. J. Rohats 

Joe Neger 

William Schaffer 

Eorl Ogan 

R. M. Shomick 

Oonna Lee Pa lermo 

W'illiom F. Slamin 

Adeline Rosewlcz 

G. K. Slipper 

lirving Shiffrin 

Robert Saunders 

Gene Snits 

O. K. Stephenson 

Frank Thomas 

Martin Stone 

Howard Thomas 

Gory Tucker 

Tommy Thompson 

Les Tulone 

Bud Truog 

Charlie Vail 

iDon Wolker 

Robert Vondergriff 

Jim Witcher 

Gerry Wallace 

Frank S. Adams 

Jeon Whittington 

Edith Aker 

Jock Winn'inghom 

Bilil Allison 

M. Wessel 

W. M. Allison 

Moriory Bart ram 

Carl 

Roy 

Cooper 

Fornam 

Aj-lie E. Beery 

John Forrell 

M. J. Berkowitz 

Hordy Hendren 

Toby Bertholdi 

Eorl Jomeson jr. 

Lonnie Breeding 

Finton Jones jr. 

Fred 

Ned Busher 

Willard Lawson 

John Brewer 

Klemp 

AI Corson 

Dick Lightfoot 

Stonley Congour 

Kenneth Lingle 

R. M. Crisler 

Mrs. A. Litwock 

Jess Cunninghom 

D. L. Morgan 

Ozro Deoringer 

Ted Rice 

Wendell Donahue 

J. E. Somuelson 

Borbcwo Driscoll 

Ab Sher 

Mike Ouffin 

Fronik Shorp 

Nancy Duncon 

Pot Sheridon 

Delores Edwards 

Byron Spencer 

Mortha Epp 

Mrs. Jack Taylor 

Fred Fronk 

David Teachout 

Wilson FronkHn 

Julton Bagby 

Bernie Fremermon 

Ralph Bishop 

Marvin Fremermon 

William Boyd 

Jim Fritts 

F. D, Brecken-ridge 

Gir^ger Gilmore 

Dwight Cochron 

Clorence Groce 

Lorry Collins 

INDEPENDENCE— J. A. Becker sr., Herschel Mc- 

Monus, L. O. Vaughon, Lester, Sadie orvd Sharon 

Hein, Ida Moyhew, Al Israel, Poul Schultz, 

ST. LOUIS—Jules Jablonow, Louis Joblanow, Bess 

Schulter and son, Mike Katzman, Mike Spotz and 

wife, M. J. Berkowitz. 

OTHER CITIES— Frank Bomford, Ed Harris of Neosho; 

Lee Bortlett, Virgil Harbison, f loyd Bennett 

of Tarkio; Glen Jones, Gravois Mills; Kyle Keltner, 

Ozork; Virgil Noromore, W. Brodfield, Corthage; 

Fronk E. Plumlee, Frank L. Plumlee, Formington; 

Angelo Soccaro, Chillicothe; Shelby Doty, Jefferson 

City; W. C. Silver, Cameron; F. G. Weary, HenrJetto; 

Ken Winkelmeyer, Boonville; Myron Woolever, 

UnionviMe; Elmer Bills sr. and jr., Salisbury; 

Harry F. Blount, Potosi; Mrs. Busher, Blue Springs; 

J. Glenn Coldwell, Aurora; F. F. Chenoweth, Bethany; 

James Cook, Maryvi lie; Paul Eye, Appleton 

City; Basil Fogelson, M'orceline; Horley Fryer, Lomor; 

Monroe Glenn, Fulton; Glen Hall, Cossville; 

J. Leo Hoyob, Morshall; Al Patrick, Moberly. 

Kansas 

KANSAS CITY- 

Joe AHard 

Veryl D. Joihnson 

R. Finkelstein 

Bob Liokiteig 

Haroild Moore 

Ron Mears 

A. C. Wooten 

Bert Stern 

M. O. Foils 

Mrs. H. I. White 

Mrs. Chuck Graves 

Kenf>eth White 

Mrs. Celmo L. Jewell 

OTHER CITIES—W. D. Bancroft, Ottxawa; Woody L. 

Borritt, Jomey Wooten, Joy Wooten, Harry Mc- 

Clure, A. C. McClure, Jerry Ireland, Wichita; R. D. 

Bisogno, Augusta; Bud Broun, Phillipsburg; Eldon 

E. Bullard, Arkansas Ctty; Gien A. Cooper, Dodge 

City; Charles V. Crocker, Ulysses; Dole H. Danielson, 

Russell; Mrs. Cecil Dovis, Yates Center; 

H. B. Doering, Garnett; Chorles R. Farmer jr.. Tribune; 

Bill Filby, Paolo; Chet Hylton, Ottawo; Elvin 

Lambert, Smith Center; Dennis Montee, Mory 

Jones, Ruth Rickard, Hutchinson; Fred H. Munson, 

Arkar^sas City, Wendol Peck, Parsons; A, W. Pugh, 

Columbus; Tal Richardson, Coffeyville; Paul Ricketts, 

Ness City; Virgil L. SidefaO'ttom, Lyons; Ward 

Spielmon, Boldwin. 

Louis Stein, Parsons; Calvin Strowig, Abilene; William 

Wagner, Independence; Warren L. Weber, Junction 

City; Mr. Wheatcroft, Ness City; John L. Whiting, 

BOXOFFICE Coverage of 

Show-A-Rama Praised 

Kansas City—In a letter to Ben 

Shlyen, publisher of BOXOFFICE, 

M. B. Smith, vice-president of Commonwealth 

Theatres and a co-chairman 

of the Show-A-Rama V conven- 

the United Theatre Owners of 

tion of 

America, praised and expressed appreciation 

of this publication's reporting 

of the convention. The letter 

follows: 

I must tell you how deeply impressed 

and amazed I was to scan BOXOFFICE 

this morning. Your coverage of Show- 

A-Rama V and your magnificent editorial 

simply stunned me. You and 

your terrific staff have again proved 

that you can accomplish the impossible. 

I do not know just how much or 

what the officers and directors of the 

United Theatre Owners of the Heart 

of America can do to prove how grateful 

and appreciative we are for the 

terrific detail and complete coverage 

you gave, and are giving, to what I 

think is the best exhibitor show in 

America. I doubt that you could ever 

be repaid properly—you have given so 

freely and wonderfully to the cause of 

showmanship. 

Your editorial, "Showmanship 

Alive!" is a beautiful and powerful 

piece of writing. 

You have covered well 

the spirit and the objectivity of Show- 

A-Rama. 

Please accept my compliments, and 

convey my good wishes to your staff 

for a magnificent coverage of the show. 

Indiana 

INDIANAPOLIS—Rex Carr and Ray Howord. 

COMMONWEALTH THEATRES 

brasko, 

(Konsos, Missouri, Ne- 

Iowa and Arkansas)- 

Frank Banning 

John Lindsey 

Bert Becker 

Floyd Lorimer 

Phil Blakey 

Do rrel I Maries 

Daryl Bloodworth 

Jce Mothews 

Bill Boston 

Hoi McClure 

Shelby Bourne 

Joe McClure 

Winston Brown 

Ray McLcin 

Gene Clair 

Claude Moore 

John Cochran 

L, W. Morris 

Bill Coker 

JacDb Myers 

Gerald Darner 

John Newcomer 

Glen Deeter 

Harold Nichols 

Earl Dougloss 

Richord Oreor 

Bert English 

Jerry Porker 

George Gunn 

Dwight Perrey 

Janes Hallemann 

Vern Peterson 

El den Horwood 

George Plybon 

Bill Headstream 

Jock Poessir>ger 

Roy Holmes 

Ralph Pullen 

Leon Hoofnogle 

Charles Rees 

Curtis Hopper 

E. C. Rhoden 

Welly Inman 

Alden Schroeder 

Charles Jarrett 

Horold Sohroeder 

Lee Joehnck 

Charles Shafer 

Frank iones 

Jerry Shoiw 

Byers Jordon 

M. B. Smith 

Wally Kemp 

Jock Stephenson 

Jack KemptTon 

H. V. Sterrett 

Frank Kenr>edy 

Dole Stewort 

Howard Kennedy 

Bill Terrill 

Homer Kiehl 

Roy Tucker 

K. K. King 

Bob Walter 

Fred Knill 

Roy Watkins 

Jim Longford 

George Wilihoite 

David Learned 

Ray Wood 

Bill Lenhart 

Don Young 

Douglos Lightner 

J. R. Ytell 

FOX MIDWEST THEATRES (Konsos, Missouri) 

Ralph Adams 

E. E. Maxfield 

Chuck Bornes 

John Meirwrdi 

Joe Borders 

C. C. Murray 

H. F. Brown 

Lu Pope 

Tom Coggir>s 

CtKjrles Reed 

Ed Dorrell 

Leon Robertson 

H. L. Golloday 

Joe Rudick 

Horold Guyett 

Willis Shaffer 

Roy Hill 

C. A. Stewart 

Harold Hume 

Fred Souttor 

Don Ireland 

Jesse Spoin 

Frex Kluex 

Ralph Wdltace 

Jomes Martin 

DURWOOO THEATRES Konsos City, St. Joseph, 

Leavenworth and Jefferson City)—Âl Boos, Riiohord 

Durwood, Stanley Durwood, Bob GcxxJfriend, Howard 

Griffin, Everett Hughes, Carl Murphy, Bud Summers. 

DICKINSON THEATRES— Leo Colvin, Glen W. Oicltinson 

and Glen Dickinson jr., John Gregg, Bill 

Keeler, Paul Kelly, Robert Klinge, Don Myers 

Ralph Webber. 

United Artists Executives 

Hold Meeting in 

Kansas City 

KANSAS CITY—Taking advantage of 

the Show-A-Rama schedule. United Artists 

executives held regionaJ business and sales 

sessions here Monday (5». J. R. Velde, 

executive vice-president in charge of 

domestic distribution, and Al Fitter, western 

division manager, were here from the 

New York home office. Also attending were 

E. J. Stevens, St. Louis manager: John 

Dugan, recently appointed manager at Des 

Moines, and John Dobson, who was promoted 

from a sales post in the Kansas City 

exchange to the Denver managership last 

year. Ralph Amacher, local UA exchange 

manager, salesmen Morton "Bud" Truog 

and G. M. "Doc" Deen, Bob DeJarnette, 

office manager, and Emory Duncan, booker, 

also attended the sessions. 

Former Head of Local Dies 

KANSAS CITY—Cecil Miles Summers, 

retired projectionist and former president 

of Motion Picture Operators Local 170 here, 

died in his sleep at the home 9509 Wornall, 

Tuesday il3). He was 68 years old and 

had retired three years ago after 25 years 

with Pox Midwest Theatres. His wife 

Bertha survives. Services were from Stine 

and McClure chapel Thursday afternoon. 

C-2 BOXOFTICE March 19, 1962i 

10

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BOXOFTICE March 19, 1962 C-3

. . . The 

. . . Joseph 

. . Nat 

. . Eddie 

. . Milton 

. . The 

. . The 

— 

— 

— 

— 

CHICAGO 

John Houseman was here in behalf of the 

world premiere of his "All Fall Down" 

at the United Artists Theatre in the Loop 

the latter part of this month. Currently 

the United Artists is doing a landslide business 

with "Premature Burial." B&K's special 

effects man Bill Picha and I. Jacobsen 

have made a casket and dummy in front 

of the theatre, rigged it up with a recording 

device which plays Ray Milland's voice 

saying. "Let Me Out. I'm. Alive!" 

William Laise, associated with the 

Oriental Theatre ever since it was built 

some 36 years ago, died. He was with the 

McVickers before joining the Oriental . . . 

Ann-Margret Olson was due in town to 

publicize "State Pair," which opens at the 

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— P.O. Box 575-ENID, OKLAHOMA^ 

Oriental April 13 . Rackmil arrived 

here in behalf of upcoming Universal 

films and Decca records, including 

"Cape Pear." 

Elsie Prout, a U-I staffer ten years, is 

retiring . . . Violet Langlois, an inspector 

with Universal for 47 years, is home convalescing 

from an illness ... A number of 

theatres are showing "The Pace of Jesus" 

as a Lenten feature. 

Milt Zimmerman, manager at Columbia, 

and publicist John Thompson were in New 

York for conferences concerning "Advise 

and Consent" . Spiers of Allied 

Artists, Indianapolis, a former member of 

the Chicago staff, underwent an appendectomy. 

Jack Gilbreth, general sales manager for 

Teitel Film Corp., returned from Des 

Moines where he was a runnerup in the 

national bowling tournament there . . . 

Jerry Winsberg of B&K, reported to be the 

youngest grandfather in the industi-y hereabouts, 

became a grandparent for a second 

time when his daughter Adrian gave birth 

to a baby girl. 

Edward Schuman, a former Chicagoan 

who is vice-president and film buyer for 

Rugoff Theatres, New York, relates he left 

his office on Priday to take a jet to Rome, 

where he screened a film, and on the following 

Monday he was back in Chicago to 

keep an appointment with Charles Teitel 

Variety Club of Illinois is honoring 

John Jones at a dinner in the Standard 

Club. Jones is the club's first chief barker. 

The club also scheduled a dinner at La 

Rabida . Nathanson, Allied Artists 

manager and present chief barker, presented 

a plaque to Jayne Mansfield on behalf 

of "The George Raft Story. 

Fred Cory, manager of the Surf Theatre 

on the near north side, reported "Victim" is 

turning out to be a real boxoffice winner 

F\iellner, booker for the Robin 

at Rockford, the Bel-Aire at Joliet, and 

the River Lane at Rockford, was preparing 

for end-of-March openings ... Ed Novak 

of National Theatre Supply was in Minneapolis. 

. . Florence 

Audrey Lampel has joined the Pathe- 

America office as secretary to George 

Lefko, manager. Lefko has been setting up 

campaigns for openings of "Victim" at the 

Downer in Milwaukee, and the St. Louis 

Park Drive-In at Minneapolis. He said 

"The Intnider" has been approved by the 

city censor board . Roxy at Pecatonica, 

111., has been closed . Delavan 

I 

111.) theatre, closed for some time, was 

reopened by Charles Thomas . 

Cohen, head booker for Warner Bros., was 

on a Florida vacation. 

A homemade bomb exploded on the outside 

fire escape of the Chicago Theatre but 

caused only slight damage to the steel outside 

door. About 30 early morning patrons 

were watching "Lover Come Back." John 

Raptis, assistant manager who was in his 

basement office counting the Saturday 

night receipts when the bomb went off, did 

not hear the blast. He told police he knew 

of no reason for the "malicious mischief." 

Henry Lewis is directing "If a Man 

Answers" at Universal-International. 

'Lover' Near Record 

In KayCee Opening 

KANSAS CITY—Launched with a personal 

appearance of star Rock Hudson and 

director Delbert Mann, "Lover Come Back" 

did hold-out business at the Uptown. The 

opening week was second only to "The Absent-Minded 

Professor" as the Uptown's 

all-time record setter. Comparable crowds 

also were seen at the downtown Paramount, 

where "Walk on the Wild Side" racked 

up 400 per cent in its opening week. 

"Flower Drum Song" wound up a fine 12- 

week run at the Brookside: "Light in the 

Piazza" opened there Wednesday (14). 


Brookside Flower Drum Song (U-I), 

12t-h wk., 5 days 220 

Capri El Cid (AA), 3rd wk 300 

Empire Cinerama Holiday (Cineroma), 

8th wk., 5 days 90 

Kimo The Truth (Kingsley), 12th wk 115 

Poromouot Wolk on the Wild Side (Col) 400 

Plaza, Granada The Innocents (20th-Fox) 120 

Roxy Soton Never Sleeps (20th-Fox), 2nd wk. 90 

Uptown Lover Come Back (U-I) 500 

"Burial' Does Fine 225 

As Newcomer to Loop 

CHICAGO— "The Premature Burial," a 

Loop newcomer, "knocked 'em dead" in the 

opening week at the United Artists. At 

the Woods, "The Children's Hour," being 

shown as an adults-only film, was a top 

grosser again in the second week. Weekend 

business at the Loop Theatre was responsible 

for upward gix>sses for the fourth week 

of "Pinocchio." The Chicago did a repeat 

of the previous week with "Lover Come 

Back" in the fourth week; the same was 

true of "Walk on the Wild Side" at the 

Roosevelt. "Victim" at the Carnegie increased 

its tempo considerably in the second 

week, and the Cinema, another near 

north house, showed increased receipts 

with "La Belle Americaine" in the second 

week. 

Capri The Pogans (AA); Nude on the Moon 

(5R) 170 

Carnegie Victim (Pothe-America), 2nd wk. ..175 

Chicogo Lover Come Bock (U-I), 4th wk 190 

Cinema ^La Belle Americaine (Cont'l), 

2nd wk 165 

Cinestage El Cid (AA), I 1 th wk 135 

Esquire A View From the Bridge (Cont'l), 

4th wk 165 

Loop Pinocchio (BV), 4fh wk 170 

Monroe Picnic on the Gross (Kingsley); 

The Facts of Love (SR) 1 35 

Oriental Soton Never Sleeps (20th-Fox), 

4th wk 140 

Palace Cinerama Holiday (Cmoroma), 8th wk. 135 

Roosevelt Walk on the Wild Side (Col), 

4th wk 180 

State Lake Sergeants 3 (UA), 5t'h wk 150 

Surf—Doctor in Love (Governor), 2nd wk 150 

Todd West Side Story (UA), 4th wk 235 

Town Ashes and Diomonds (Janus), 2nd wk. ..140 

United Artists ^The Premature Burial (AlP) 225 

Woods The Children's Hour (UA), 2nd wk 200 

World Playhouse The Devil's Eye (Janus), 

2nd wk 145 

Herbert Lom plays the role made famom 

by Lon Chaney in U-I's "The Phantom of 

the Opera." 

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C-4 BOXOFFICE :: March 19, 1962

Realarf 

Pictures 

is happy fo announce 

the naming of 

MR. WILLIAM WORRELL 

Manager in our Indianapolis branch 

Now in our 47th continuous year, 

we are proud to be 

the oldest motion picture distributor 

in the United States 

Now Booking 

"FLIGHT OF THE LOST BALLOON" 

Coming 

"EEGAH" 

REALART 

PICTURES 

441 North Illinois St., Indianapolis, Indiana 

Telephone: MEIrose 4-4438 

BOXOFFICE :: March 19, 1962 C-5

—) 

. . "Judgment 

. . Fred 

. . Ruth 

. . 

.47Vj 

KANSAS CITY 

n n early morning fire which broke out in 

the electrical system of the Waldo 

Theatre building boiler room Tuesday ( 13 

caused some $5,000 damage to the building 

and contents, according to Clark Rhoden. 

None of the fire, smoke or water came vei-y 

close to the theatre proper—the boiler 

room is in another part of the building 

and the theatre was able to present its program 

Tuesday evening as scheduled. 

Rhoden said the quick efficiency of the city 

firemen gets credit for containing the fire 

and holding damage to a minimum. 

Bob and Katherine Adkins of Adkins 

Theatres have leased the Peoples Theatre 

in Pleasant Hill from Dickinson Operating 

Co. and turned on the lights Friday evening 

(91. They are starting out with a 

Pri.-Sat. and a Sun.-Mon. change, holding 

matinees Saturday and Sunday afternoons. 

Two local young men, Bill White and 

Charles Buxton, who worked in the theatre 

when Bill Petty had it under lease last year, 

will help in the operation. It is hoped that 

the situation may build into fuUtime in the 

near future, Adkins said. 

Drive-In openings: Fred Harpst. independent 

booker, reports a number of territorial 

opening dates. Roma and Glen 

Cooper of Cooper Theatres plan to open 

their Boot Hill at Dodge City around April 

5. Their South Drive-In there has been 

open most weekends through the winter 

and continues that policy for several more 

weeks. The Cooper Starview at McPherson, 

operated by Mr. and Mrs. Robert Woodson, 

was to start weekend operation PMday 

(16) , while Coopers' Hays Drive-In at Hays 

was opened by Manager Wade Renick Friday 

(9> for weekends. Bev Miller has had 

the Highway 50 at Jefferson City open 

weekends since late Febmary, the Cowtown 

at St. Joseph starts weekends Thm-sday 

(22) and the Port in Leavenworth opens 

fuUtime early in April. The Grand Glaize 

at Osage Beach, now owned by Mr. and 

Mrs. Ray Schneider of St. Louis and managed 

by Mrs. Hannah Vilmin of Osage 

Beach, opens fuUtime late in April. 

DRIVE-IN OWNERS 

Now ... a 4-inch cast aluminum 

speaker, unpointed, with protective 

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screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

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STEBBINS Theatre 

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Machine Repair Ports and Service 

National Carbons — Hurley Theatre Screens 

6-7-8-9 size Cali carbon couplers 

Special Prices on Rectifier Tubes 

1804 Wyandotte Kansas City 8, Mo. 

GRond 1-0134 • Night DRexel 1-2791 

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More drive-in openings: Motion Picture 

Booking Agency also reports a number of 

drive-in openings. Bill Bradfield already 

has his Webb City Drive-In open weekends 

and will open the 66 at Carthage fulltime 

April 1 : Tal Richardson has his Tal Drive- 

In at Coffeyville, Kas., open weekends as of 

Friday il6) as do Tony and Hazel Fenton 

with their Star-Lite at Boonville. Opening 

the last weekend of this month will be Todd 

Ormiston's Star at Marceline, Mr. and Mrs. 

Bill Bancroft's Hillcrest at Ottawa, Kas., 

and Mr. and Mi-s. C. V. Crocker's drive-in 

at Ulysses, Kas. Charles and Mildred Payson 

have chosen Thursday, April 4 as the 

opening date for their Carol at Carrollton 

and Richard Van Scyoc will wait till April 

14 to open the Pioneer at Osborne, Kas. 

Clarence L. "Chris" Bean jr., former 

sales manager of the Hollywood Servemaster 

Corp. here, has joined the home 

office organization in Jacksonville, Fla., of 

the Roy Smith Co., theatre suppliers . . . 

Ralph Amacher, UA exchange manager 

here, has a new secretary. Charlotte 

Buroker. She replaces Dolores Struchtemeyer 

who resigned recently, saying that 

after working ten years she intended to 

"retire" ... A familiar face at Stebbins 

Theatre Equipment Co. last week was that 

of former employe C. P. Pearce who was 

back filling in for Clyde Badger, the latter 

being slightly under the weather. 

Lu Vaughan came up with an interesting 

triple bill at the Highway 40 Drive-In in 

Independence last week: "The George Raft 

Story," "King of the Roaring 20's" and "Al 

Capone" . at Nuremberg" 

will open in the FMW Brookside here 

Wednesday, April 4, on a non-roadshow 

basis, although admissions will be advanced 

slightly to $1.50 adults, evenings: $1.25 

adults, matinees: 50 cents for children at 

all times. The length of the film puts it 

in the "La Dolce Vita" class, booker Harold 

Hume said, adding that it probably will 

play ten perfoiTnances a week—one each 

evening plus matinees Wednesday, Saturday 

and Sunday. 

Frank Thomas, AA branch manager, has 

been abed—much against his will—in Room 

591 at St. Luke's Hospital. Frank had been 

fighting off a "no-good" feeling, as he put 

it, for several weeks and, when finally 

prevailed upon to report to his doctor, the 

latter bundled him off to the hospital immediately. 

It is believed that complete rest 

for a few weeks will bring him back to his 

usual self. No visitors were allowed the 

first week, but friends probably wUl be welcomed 

before long . Perkins of WB 

has encouraging reports from her husband 

Will, who is in St. Joseph under treatment 

for hypertension . Schlosser, father 

of Mary Jane Hartman of Motion Picture 

Booking Agency, collapsed at Macy's on the 

Landing during a shopping trip with Mary 

Jane's mother Monday afternoon (12) and 

was taken by ambulance of St. Luke's Hospital, 

where he was reported to be resting 

Morrie Relder checked 

comfortably . . . 

into Menorah Medical Center and was 

slated for fui'ther surgery last Friday . 

Blanch Stauffer is back at her desk at 

U-I after surgery. 

Among Missouri exhibitors seen on Filmrow 

last week were Stanley Merriott, who 

has the 

Osage Theatre at Stover on lease 

from Mrs. Inez Rapp. Tom Spurgin from 

Stanberry, Bill Parker of the CoiU'ter at 

Gallatin, Mr. and Mrs. David Forbes of the 

Ozark Theatre in Crocker, Mo., and John 

Walker of the Siloam at Excelsior Springs. 

Walker passed on this true stoiT of why 

theatremen wind up talking to themselves. 

Seems the phone rang at the Siloam the 

other evening and the cashier answered. A 

youthful, but not childish, feminine voice 

asked: "What's playing?" The answer was, 

"Ben-Hur." "What's he playing in?" "Uh. 

well, you see, that's the name of the picture". 

"What kind of picture is it—a western?" 

Blackout. 

In town from Kansas last week were Jay 

Wooten of Hutchinson and A. Doyle Smith, 

new proprietor of the Doric Theatre in Elkhart 

and the Sands Drive-In just across 

the line at Eva. Okla. Smith reported a 

nine -inch snowfall at Elkhart in a twohour 

period the previous Saturday. 

BOWLING 

KANSAS CITY—With nine weeks to 

go 

in the season, Filmrow men's and women's 

league teams posted these standings at 

Plaza Bowl. 

Teom 

MEN'S 

WOMEN'S 

W L Team W L 

Vic's Tavern 67 37 Vic's Tavern 77i/j 

Joe's FI'd R'm 65 39 5 Messes .56 

30'/, 

52 

Chief's 64 40 Rea Ins 54 54 

Pool's 54 SO Tierney 52 56 

HiHat Club . 

Commonw'Uh 

.52 52 Black's 51 57 

43'/2 6OV2 Dusorb 48 60 

Mon.-Moy'fir 421/2 611/j Sparklers . 

Schlrtz 28 76 Manley, Inc. 46 62 

60Vi 

Individual and team high standings for 

the season are held by the following: hi- 

10, scratch. Noonzie Chimento, 257: hi-30, 

scratch, Ralph Bm-ner, 671; hi-10, scratch, 

Vic's Tavern, 971; hi-30, scratch, HiHat 

Club, 2,835. Handicap high list is as follows: 

hi-10. Roger Zirfas, 270; hi-30, Ed 

Blanton, 693: hi-10, Monarch-Mayflower, 

1,085: hi-30. Commonwealth Amusement, 

2,999. 

Expand Welfare Plan 

HOLLYWOOD — An expansion of its 

health and welfare benefits was disclosed 

by the Screen Extras Guild in a letter to 

members by which extra players can now 

combine theu- SEG and Screen Actors 

Guild earnings to reach the $1,000 annual 

wage minimum needed for eligibility. The 

plan, effective as of April 1, will make approximately 

125 more extra players eligible 

for benefits. 

'Satan' Is Cosmic Release 

NEW YORK—Cosmic Films, Inc., will 

distribute the independently made Vega 

production, "Satan in High Heels," according 

to Arnold Jacobs, Cosmic president. 

Filmed entirely in New York City by 

Leonard Bm-ton, the picture was directed 

by Jerald Intrator and stars Meg Myles, 

nightclub singer. "Satan" will oi>en at the 

Forum Theatre March 23. 

Circuitman Democratic Chairman 

WASHINGTON, D. C—Fred Wineland. 

treasm-er of Wineland Theatres, has been 

named Democratic campaign chairman for 

both the state and local tickets in Prince 

George County. Wineland will map the 

local drive for the state ticket headed by 

be announced by the county's Democratic 

State Central Committee. 

C-6 BOXOFFICE :: March 19. 1962

. . . MGM 

. . Jerry 

Ribbon of Film Is Cut 

To Unveil New Saxon 

KANSAS CITY—The Durwood Theatres' 

downtown Saxon—the fomier Locw's Midland—opened 

to the pubUc Friday evening 

(16) when Councilman Harry Davis, acting 

for Mayor H. Roe Bartle. snipped a 

ribbon of film which had been stretched 

across the entrance. Don Steele was the 

Chamber of Commerce representative and 

Bill Austin appeared as spokesman for the 

Downtown Merchants Assn. Stanley H. 

Durwood welcomed the representatives on 

behalf of the theatre circuit of which he is 

president. Tom Bailey. MGM exchange 

manager, represented the film industry. 

The opening night audience was treated 

to a special fashion show featuring the 

original designs of young American 

couturier Paul Whitney of California. 

Macy's fashion coordinator Salle Bradt was 

narrator. Four costumes from "The Four 

Horsemen of the Apocalypse," the Saxon's 

opening attraction, climaxed the fashion 

parade. 

Chanford Schedules Trio 

For Lensing This Year 

HOLLYWOOD — Chanford Pi-oductions, 

headed by Charles Wick, Frances Langford 

and Ralph Evinrude, has scheduled three 

pictures for lensing this year. 

First to roll will be a comedy, "The 

Bickersons," based on the radio and T'V 

series which for many year.s .starred Miss 

Langford and Don Ameche. Phil Rapp is 

currently writing the screenplay, slated to 

go before the cameras this summer. 

"Husband and Wife," a love story for 

which Ruth Flippen has completed the 

screenplay, and "Island of Adventure," an 

outdoor action drama written by Darryl 

Neft, will follow "The Bickei-sons." 

Cormons Plan to Make 

'A Dream of Kings' for UA 

HOLLYWOOD—Gene and Roger Corman 

announce that they will film "A 

Dream of Kings," a psychological study of 

King Richard III, for Edward Small and 

United Artists. 

The feature will topline Vincent Price 

in a screenplay by Leo Gordon and Amos 

Powell. Roger Gorman will direct and Gene 

will be executive pix)ducer. 

The Coi-mans' latest film, "The Intruder," 

a di-ama of the southern integi-ation 

issue stalling William Shatner, is being 

released by Pathe-America. 

'Burial' Whistler Inked 

HOLLYWOOD—Muzzy Marcelino, who 

was the whistler for the successful "The 

High and the Mighty" score, has been 

signed to whistle the weird music for the 

sound track of Roger Comian's production, 

"The Prematui-e Bmial." 

Carpets-Door Mats 

Complet* Installation Service— Fre* Eetimotu 

R. D. MANN CARPET CO. 

924-926 Wyondott*, VI. 2-1171, Kanm CIlT, Mo. 

1S17-21 Olive St., Garfield 1-2626, St. Louis, Mo. 

Two Before Zero' Being 

Prepared for Release 

CHICAGO—Negotiations are under way 

between producers of "Two Before Zero," 

which was made at the Fred Niles studio 

here, and three major distributors for releasing 

rights. Present plans are for a 

Washington, D.C., premiere. Dr. Stefan 

Possony, w'ho is on President Kennedy's 

staff as adviser on Russian matters, was 

technical adviser on "Two Before Zero." 

Motion Picture Corp. of America, headed 

by Chicagoan Reginald J. Holzer, is behind 

the 90-minute feature. Basil Rathbone and 

Mary Murphy are the stars. 

Bronston Picture Due 

For May Roll in Spain 

HOLLYWOO D—Michael Waszynski, 

vice-president of Samuel Bronston I*i-oductions, 

and Alan Bi-own, who collaborated 

with Bronston since 1956, have been named 

associate producers on "55 Days at 

Peking," Super-Technirama 70 production 

to star Charlton Heston. The film Ls slated 

to go before the cameras in Madrid May 

12, with Nicholas Ray directing from 

Philip Yordan's screenplay. 

Waszynski served as associate producer 

of "El Cid," and Brown was associate producer 

on "John Paul Jones" and "King of 

Kings." 

An original screen comedy titled "Purpose, 

Pleasure!" has been completed by 

producer-writer Jack Rose. Dajiiel Mann 

will direct the film early in 1963. The yam, 

which has a modern setting in the south of 

France, has been added to Rose's schedule 

at Paramount, which includes the Dean 

Martin-Lana Turner starrer "Who's Got 

the Action?" currently being directed by 

Mann. 

Tour of Film Festival 

CHICAGO—The World Playhouse and 

the Towne theatre will sponsor a tour to 

the Venice Film Festival this summer. Departing 

August 13 and returning September 

2. The tour will also include attendance at 

film showings in London, Paris and Frankfurt, 

along with visits to Paris, Heidelberg, 

Zurich, Florence and Rome. 

D 2 yeon for $5 D 

se^(f/nG 

D Remitfonce 

Enclosed 

ST. LOUIS 

Terry Pickman, Paramount sales executive, 

and Tom Bridge, former division 

manager from Dallas, conducted a day's 

sales meeting at the local office . . . The 

Clayton Theatre, Clay City, owned by Mr, 

and Mrs. James Levit, was closed March 3 

staffers feted Mary Sauei-weln 

and Mike Bizio on their birthdays Wednesday 

(14) with a party at Hrdlicka's restaurant 

. . . WOMPIs will hold a drawing to 

determine the 50/50 club winner March 21 

at Warner Bros, at 2 p.m. 

The Fairview Drive-In. Newton, 111., has 

been sold by C. B. Simons to Joe Hasler 

and Lamar Kinder . Martin has 

taken over the Legion Theatre, Steelville, 

Mo. . . . Mrs. Nick Piccione wâs a panelist 

on The Price Is Right TV program March 

5. She accompanied her husband to New 

York where he attended meetings of the 

New York Life Insurance Corp. . . . Arthur 

McManus, Paramount salesman, was one 

of the narrators for the Laclede Gas Co,'s 

"The Gilded Years," seen locally March 11. 

. 

Mr. and Mrs. Harry Jones of the Fairfield 

(III.) Drive-In announce the birth of 

Adam 

a daughter named Abby Jo 

Goelz, division manager for 

. 

the 

. 

Wehrenberg 

cuxuit, announced that Wehrenbei-g 

is handling the distribution of the "Miracle 

of St. Therese" in the St. Louis area. The 

film has completed a sell-out run at the 

Michigan and a stay at the Savoy Theatre. 

The film is from Ellis Films, New York. 

Harry Pitner of the Strand Theatre, 

Fairfield, was in St. John's Hospital . . . 

Seen on the Row from Illinois were Chester 

Heidebreder, 'Virginia: Mrs. Harry Pitner, 

Fairfield: Fred Benzel, Staunton: C. B. 

Simmons, Newton: Lamar Kinder, Newton: 

Lem Jarodsky, Paris, and Hemian Tanner, 

VandaJia. From Missouri came Mr. and 

Mi-s. 'Virgil Hanis, Maiden, and Bill Williams, 

Union. 

1 yar for $3 

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POSITION 

BOKOfFICf THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kansas City 24, Mo. 

BOXOFFICE March 19, 1962 

C.7

. . Mr. 

. . 

. . The 

I 

1 

INDIANAPOLIS 

\X7illiam Worrell is the new manager at 

Realart Pictures, succeeding Tom 

Goodman. Worrell formerly was office 

manager at Columbia. Barbara Malone is 

the new secretaiy at Realart, replacing 

Josephine Schmidt, who will assist Tom 

Goodman at the new AIP office in the 

Illinois building Jim Robinson has 

. . . 

moved up to office manager at Columbia. 

Betty DeTamble, formerly with Y&W, will 

be the booker. 

Bob Anderson, longtime office manager 

at Warner Bros., is moving to Paramount 

in the same capacity . and Mrs. 

Anthony "Skip" Mailers, Portland, are the 

parents of their first child, a son . 

Blanche Williams was given a fried chicken 

dinner by her coworkers shortly before she 

retired March 2 after 19 years of service 

at Republic and States Film Service. She 

was presented a bathroom shower curtain 

set for the new home into which she is 

moving. 

R. O. Osborne of the Brown Theatre, 

Louisville, had a unique announcement for 

"his new attraction—Grace Loraine Os- 

THEWfRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

borne—who world premiered on Friday, 

February 23, produced by Mrs. R. O. Osborne, 

in cooperation with Mr. R. O. Osborne, 

at the Osborne studios in Clarksville, 

Ind." . . . Dal Shuder, formerly with 

the Lyric Theatre here, is now assistant 

city manager for Y&W Theatres at Bloomington 

. . . Edward Spiers, manager for 

Allied Artists, is recovering following an 

appendectomy. 

. . . Mr. 

. 

K. A. Pendergast, Syndicate Theatres, 

Columbus, returned from a visit with his 

family in County Mayo, Ireland 

and Mrs. J. P. Griffis have completed 

renovations at the Kent Theatre, Kentland. 

Remodeling consisted of a new marquee 

with Bevelite letters, a new boxoffice and 

lounge, a new Walker screen and draperies, 

rebuilt seats and an all-over decorating 

job East Fifty Drive-In, Bedford, 

is undergoing a i-emodeling job on the concession 

stand in preparation for the new 

season. New Hotpolnt food warmers and 

fryers are being installed for a dual cafeteria 

service. 

Seen on the Row: Peter Turlukis, 

Bloomington; K. A. Pendergast, Columbus; 

Frank Ogles, Greencastle; Art Cheronis, 

Noblesville: Art Clark, Bloomington: W. D. 

Aspley, Glasgow, Ky., and W. P. McGovern, 

Loogootee. 

Tom Goodman has resigned as manager 

for Realart Pictures of Indianapolis and 

will manage the new exchange to be opened 

here by American International Pictures of 

Indianapolis. Jack Zide, Detroit, will be 

in to assist Goodman in setting up the new 

office. 

Returns were still coming in from the 

19-hour telethon sponsored by Variety 

Tent 10 February 17 for underprivileged, 

handicapped and mentally retarded 

children. Guest stars Lome Green, Bruce 

Yarnell, Betty Johnson and Tim Kirby, 

together with the local talent participating, 

put on a terrific show which was telecast 

over WFBM-TV. 

Dallas Schuder Appointed 

Y&W Ass't-Gen. Manager 

BLOOMINGTON, IND.—Dallas "Dal" 

Schuder has replaced Vic Sicilia as assistant 

general manager of the Y&W Theatre 

Corp. operating the Princess, Harris 

Grand and Cascades theatres. Sicilia left 

Bloomington recently to accept a management 

position in Gary. 

Reviewing his career in exhibition, 

Schuder said he began as a projectionist 

at 19, making $10 a week for six nights' 

work. He got a 50-cent raise when he 

started showing Saturday matinees. Always 

interested in movies, Schuder said he 

played with a "magic lantern" as a child 

in Bartholomew County and had a home 

movie outfit as a teenager. 

In 1947 he became manager of the Pixy 

Theatre in Edinburg and left two years 

later to become assistant manager of the 

Lyric Theatre in Indianapolis. While in 

Edinburg, he ran the first talking movie 

and the first Sunday movie shown there. 

In Indianapolis, Schuder worked at the 

Lyric and Keith's theatres before becoming 

manager of the Circle Theatre for 

seven years. 

If It's Good Promotion. 

BOXOFFICE 

someone will 

report it in . . 

iT Fresh from the scenes of the activities each week come constant 

reports of merchandising of films. Most of these are ideas you 

can use for your own promotion. All of them are interesting and 

most of them are profitable in other similar circumstances. Make 

full use of these practical ideas by practical showmen, many of 

whom you may know. 

v. 

Motion pictures lend themselves ideally to good advertising. The public interest is 

high. 

Capitalize on the interest that already exists and increase your attendance 

with proved ideas. 

I 

C-8 BOXOFFICE March 19, 1962

— 

Good Memphis Week 

With Holdover List 

MEMPHIS — Guild Theatre, showing 

"Two Women," for which Sophia Loren 

has received an Oscar nomination, did 175 

per cent of average for the week. All other 

fii'st runs had holdovers, with attendance 

running from 250 down to 100 per cent 

of average. 


Guild Two Women (Embassy), return run ...,175 

Moico Lo»er Come Bock (U-l), 3rd wk 150 

Paloce Cineroma Holiday (Cineroma), 

8t-h wk . . 250 

Plozo A Majority ot One (WB), 3rd wk 100 

Stote One, Two, Three (UA), 2nd wk 100 

Strand Summer and Smoke (Para), 2nd wk. ..130 

Worner— Sergeants 3 (UA), 3rd wk 100 

Earnest F. Ingram Dies 

Following Auto Accident 

ATLANTA—Earnest F. Ingram, owner of 

the Ashland Theatre, Ashland, and the 

Lineville Theatre. Lineville, died in a Birminffham 

hospital several hours after being 

injured in an auto accident near Lineville. 

Ingram, a familiar figure on Pilmrow 

for many years, was engaged in the theatre 

business some 44 years and was recognized 

as one of the pioneers in Alabama exhibition. 

In taking an active part in evei-y 

way possible, he dedicated his time and his 

efforts toward the betterment of theatre 

business and the motion picture industi-y. 

A well-known Ashland businessman and 

son of the late Judge and Mrs, Frank J. 

Ingram, Earnest was a vei-y active worker 

in the local Baptist chmxh as well as for 

local, state and national projects. Besides 

his theatre enterprises, he operated an appliance 

business in Ashland for several 

years, disposing of it to accept a position 

wtih the Alabama state highway department. 

At the time of his death, he was employed 

in the booking department at Camp 

Hollis, near Heflin, Ala., and was en route 

there in a pick-up truck when the accident 

occuned at the intersection of Alabama 

9 and Clay County 48 highways, 

Ingram is survived by his wife, three 

sons, three sisters and a brother. The sons 

are Earnest Allen, Lineville; Kenneth P., 

state representative, and George, Auburn 

University student. 

Exhibitor B. L. Furpless 

Dies in Southport, N.C. 

SOUTHPORT, N.C. — B. L. Furpless, 

owner of the Amuzu Theatre, died unexpectedly 

February 21. He was a member of 

the Theatre Owners of North and South 

Carolina and had been in exhibition 

throughout his business career. 

The Amuzu was built in 1912 by the Furpless 

family and opened to the public on 

July 4 of that year. Throughout its halfcentury 

operation, the theatre has been the 

property of the Furpless family and managed 

by a member of the family, B. L. 

Furpless took over the management several 

years ago when his father Price retired. 

Sui-vivors of the exhibitor are his wife, 

son, daughter and brother. 

Reopen in Homer, 111. 

HOMER, ILL,—Oliver and Arminta 

Ellis have reopened the Homer Theatre for 

weekend screen shows. The theatre had 

been closed since December, 

Industry Charity Group Growing Fast 

The Motion Picture Charity Club, an industry social and philanthropic group 

headquartered in clubrooms at the Seminole Hotel at Jacksonville, Fla,. has shown 

phenomenal growth since its organization early in 1961, Starting with 16 charter 

members, it now has a membership of more than 200 from many parts of Florida 

and the southeast. Newly elected 1962 officers are, left to right, seated: Byron 

Adams, United Artists manager, second vice-president; W. A. "Bill" McClure, Universal 

manager, president; Tom Sawyer, Florida State Theatres, first vice-president; 

standing, Ed McLaughlin, Columbia manager, secretary, and B. D. Benton, 

Benton Bros. Film Express, treasurer. The MPCC's main service project consists of 

aiding blind children of northeast Florida through its Blind Children's Foundation. 

South Represented 

At Show-A-Rama 

KANSAS CITY—Exhibitors, distributors 

and theatre supply representatives from 

29 states attended the recent Show-A- 

Rama convention sponsored by the United 

Theatre Owners of the Heart of America 

at Kansas City, Some 904 were registered 

for the three-day meeting, 

Arkansas 

LITTLE ROCK—Jack D. Braunagle, Clarence L. Hobbs, 

Eddie Hollarvd, James C. Ri&inger, W, B. Sockwell 

and Eoirl C. Murray. 

OTHER TOWNS—Joe Brown of Conway, W. P. Florence 

of MogrvDiia, J. T. Hitt of Bentonville, Bruce 

K. Young of Pine Bluff. 

Louisiana 

MANSFIELD—^Frank Potterson. 

NEW ORLEANS—^Garrett Tuck. 

Mississippi 

McCOMB—^Jim DeNeve ond wife. 

Tennessee 

MEMPHIS—W. Wofson Davis, Richard Lightmon, 

Paul SKofer, Conrad Bach, Bob Bostick, William A. 

Pro[>p. 

Alobamo 

MOBILE—Chorles Hossell, M. A. Ri-pps, Robert Sfeur. 

Florido 

MIAMI—K. Gordon Murray. 

ATLANTA— H. 

Georgia 

P, Rhodes ond George Roscoe. 

Department Store Owner 

Buys Florida Theatre 

STARKE. FLA. — The Florida Theatre 

here has been sold to Robert G. Barksdale, 

local depai-tment store owner, for $40,000. 

The purchase price was revealed by Barksdale, 

who has taken charge of operating 

the theatre. 

The Florida formerly was a unit of the 

Martin Theatres circuit, which has headquarters 

in Columbus, Ga, 

New Shopping Center 

Theatre ior Miami 

MIAMI—Construction will start soon on 

a 1,100-seat motion picture theatre on the 

south side of the Suniland Shopping 

Center, 11501 South Dixie Hwy. Plans have 

been completed for the project by Robert 

O, Collins, architect for the Florida State 

Theatres, who will own and manage the 

theatre, 

A spokesman for E. L. Cotton, realtors 

and exclusive rental agents for Suniland, 

also said ground will be broken for a 

23,000-square foot Publix supermarket. 

When the theatre and supermarket are 

completed, the shopping center wUl have 

55 stores and 135.000 square feet of rental 

space. 

Wometco and Pepsi-Cola 

Open Plant in Nassau 

NASSAU, B.W.I.—Joan Crawford, Pepsi- 

Cola director; Harry Hambleton, Pepsi- 

Cola international president, and Mitchell 

Wolfson, president of Wometco Enterprises, 

were here recently for the formal opening 

of the new bottling plant Wometco will 

operate with Bahamian associates as the 

Caribbean Bottling Co, 

Wometco has franchises in the Bahamas 

for both Pepsi-Cola and Canada Di-y- The 

company also bottles a variety of Bahamian 

sweet sodas. 

The new plant, the most modern bottling 

operation in the Bahamas, can produce 350 

cases of carbonated beverages per hour. 

Housed in a Butler pre-engineered, allsteel 

and aluminum building, the plant is 

located on Interfield road. 

BOXOFFICE March 19, 1962 SE-1

. . Ruth 

. . Lewis 

. . Sam 

. . Also 

NEW ORLEANS 

âston Dureau, former Paramount Gulf 

president, his wife Dixie and two 

women friends will leave March 21 on an 

extended trip in the British Isles, Belgium, 

the Netherlands, Paris, Rome and the 

. . . 

Riviera. They plan to return in July 

Three-year-old Evelyn, daughter of Edith 

and Jack Poelman, was home recuperating 

from pneumonia. She's a granddaughter 

of the P. F. Goodrows. 

"Pinocchio" opened big at the RKO 

Orpheum on Ash Wednesday, unusual in 

this city on the first day of Lent, and the 

film held up on following days. "Summer 

and Smoke" opened Friday at the Saenger, 

"Lover Come Back" was in its fourth week 

at the Joy and "Sergeants 3" was in a second 

week at Loew's State . (NTS 

bookkeeper) and husband Francis are 

completing a summer home on the coast 

between Waveland and Bay St. Louis. 

Francis, a consti-uction worker, is doing 

much of the building himself. They 

eventually will use the place as a retirement 

home. 

WOMPIs were at St. Anne's home Thurs- 

as is their monthly custom 

Chauvin subbed at the WOMPI 

day ( 8 1 night, 

. . . Bernice 

. . . 

boai'd meeting during the illness of Delia 

Jean Pavre, president Jean, daughter 

of Catherine D'Alfonso, Warner head 

cashier, will be married in Atlanta, where 

Jean lives with her grandmother, to Ed 

Baxley, army pai-atrooper . . . Mrs. L. J. 

Moh^ 

Arc Carbons 

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Hodges Theatre Supply Co. 

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Wil-Kin Theatre Supply, 

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BOXOFTICE :: March 19, 1962 SE-3

. . WOMPI 

MEMPHIS 

Edward Small Wants 

rjlvis Presley, now enjoying his Memphis 

home between pictures, leaves soon for 

Hawaii to make a Paramount film directed 

by Hal Wallis. MGM is also considering 

doing a biography of Elvis' manager. 

Colonel Tom Parker, and would star Elvis 

in the film as the colonel, the colonel said. 

It's 

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The latter also announced that Elvis would 

give an all-charity, personal appearance 

show here around Christmas. The Hawaii 

film which will soon go into production will 

be "Girls! Girls! Girls!" 

Rex McCaskill, owner, has contracted 

with Film Ti-ansit to begin serving the 

Palace at Ridgely. The Palace has been 

closed since around January 1. McCaskill 

bought the closed theatre from J. U. Burton 

and has reopened it for fuUtime 

operation. 

VV. F. Ruffin sr. and W. F. Ruffin jr., 

who operate drive-ins and theatres from 

their Covington headquarters of Ruffin 

Amusements Co., were here on business. 

N. B. Fair, Pair, Somerville. and Louise 

Mask, Luez, Bolivai-, were also among visiting 

Tennessee exhibitors. 

Cliff Wilson, booker for Para -Gulf Theatres, 

New Orleans, was in Memphis on 

business. Wilson is a former Memphian 

and worked here for some time . . . C. C. 

Bach, manager, and R. L. Bostick, southern 

manager. National Theatre Supply Co., attended 

the Show-A-Rama at Kansas City. 

Leon Rountree, Holly. Holly Springs; 

John Twiehaus, Skylark Drive-In, Clai-ksdale; 

H. W. Odom, Odom, Dui'ant, and 

Prank Heard, Lee Drive-In. Tupelo, were 

among Mississippi's visiting exhibitors. 

From Arkansas came William Elias, 

Murr, Osceola; Orris Collins, Capitol, Paragould; 

John Staples, Carolyn, Piggott; Jack 

Lowrey, Ritz, Russellville ; Jack Noel, 

Maxie, Trumann; T. A. Ray, Calico, Calico 

Rock; Walter R. Lee, Gem at Heber 

Springs and Rice at Des Arc, and Victor 

Weber, Center at Kensett and Palace at 

Bebee. 

A citation was presented WOMPI representatives 

Leone Cooper and Jessie Ray 

Luch at Evergreen Presbyterian Church for 

outstanding service on the part of the club 

by the American Cancer Society. Service 

for March will include booking and distributing 

trailers to theatres in the Memphis 

trade territory for the American 

Cancer Society . Bonnie Steward 

and her family are in Fort Myers, Pla., for 

a week of fishing and relaxing. 

Hats were modeled and sold at the 

WOMPI monthly social meeting at the 

home of Lois Evans. A "Las Vegas" night 

party followed, with Lorene Stephens capturing 

the top prize. Socko Martin of 

United Artists was buck-of-the-month 

winner. 

David Flexer, president of Inflight Motion 

Pictures, and Mrs. Flexer left on a 

two-week visit to London, Paris and Rome 

where Flexer will enlarge his service installations 

for the coming summer's expanded 

program of flight showings. Mrs. 

Flexer is a well-known exhibitor in this 

area. 

Janus Acquires Film 

NEW YORK—Janus Films has acquired 

the United States distribution rights to 

"Jules et Jim," said to be a current hit in 

Palis. American premiere will be held in 

early summer. 

Indies to Pool Stars 

HOLLYWOOD — An independent 

producers' 

pool of stars, whereby each independent 

company would sign and develop 

its own contract players, on whom it would 

have first call and who would be made 

available on loan to other companies, was 

suggested by Edward Small, head of his 

own production company. 

By such a system, Small said, the independents, 

who initiate approximately 75 

per cent of today's feature product, would 

eliminate agent-control of production and 

the excessive salaries of stars which cut 

down Hollywood production. 

Cleveland Editors Get 

Briefing on Film Code 

CLEVELAND—Editors Wright Bi-yan of 

The Plain Dealer and Louis B. Seltzer of 

the Press-News together with the heads of 

their advertising departments were briefed 

by Gordon White from the Motion Picture 

Producers Ass'n office on the workings of 

the advertising code as it applies to film 

ads in newspapers. 

The ads for a "side-street" house, which 

regularly plays "nudist camp" and similar 

movies and so advertises them, were 

singled out by White as the kind of advertising 

the code does not countenance. He 

stressed to the advertising departments 

that these sex -laden ads are the kind which 

make the going tough for the carefully 

screened ads which follow the code. The 

pictures which play this house rarely have 

the MPPA code approval, and the advertising, 

while watched carefully by the 

newspapers, is invariably on the sensational 

side. 

White is making a cross-nation tour of 

the more influential newspapers, explaining 

in detail at each stop the workings of 

the advertising code and its aims to cooperate 

in clean advertising for motion 

pictures on the movie pages of the nation. 

Tony Curtis, Harold Hecht 

Ink Coproduction Deal 

HOLLYWOOD—Tony Curtis and Haa-- 

old Hecht have finalized arrangements to 

make "Monsieur Cognac" for Universal release. 

The modern comedy written by 

Philip Rapp and Richai-d Powell will be a 

coproduction of Cm-tis' and Hecht's independent 

outfits and will be lensed at U-I. 

Hecht first completes his upcoming 

"Ashiya" for United Ai-tists release, and 

Cui-tis will make "40 Pounds of Ti-ouble" 

and possibly "Playboy," for Columbia. 

Hecht has just completed "Taras Bulba," 

in which Curtis starred. 

Sargent, Hendricks Head 

Awards Ball Committee 

HOLLYWOOD—Thornton Sargent and 

Bill Hendricks have been appointed chairmen 

of the Board of Governors Ball committee 

for the 34th Annual Awards show. 

Steve Broidy, chainnan of the program 

committee for the show, said the ball will 

again be held at the Beverly Hilton Hotel, 

immediately following the Oscar show 

' 

Monday, April 9. 


I 

i

I 

. . . Dick 

Wometco Vending Division 

Affected by 2 Contracts 

MIAMI—Wometco Enterprises has announced 

two new contracts affecting its 

vending and concession division. Wometco 

has entered into a contract with the Canaveral 

International Corp. of Florida to run 

the dining room and snack bar on the 

Bimini cruise ship. Calypso, which makes 

daily i-uns from Miami to Bimini and back 

and handles from 150 to 550 passengers E)er 

trip. The new operation is part of 

Wometcos expansion into the concession 

and food-serving field as an addition to 

the statewide automatic vending operations. 

Wometco also announced the puichase 

of the Paramount Vending Co.. doing business 

in Dade. Broward and Palm Beach 

counties. This company will become a part 

of Wometco Vending in South Florida. 

James Neff. president of Paramount Vending, 

will join Wometco and will supervise 

the expansion of Wometco vending in 

Broward and Palm Beach counties. Neff is 

a design engineer with more than ten 

years experience in the design and manufacture 

of vending equipment. 

Morning Fire Loss Heavy 

At Fort Meade Del-Mar 

PALATKA, FLA. — The fue that destroyed 

the Del-Mar Theatre in Port 

Meade that made bold headlines in the 

Lakeland area concern John Lawson, 

Palatka's New Theatre owner, very much. 

He purchased the Del-Mar four months 

ago. 

Lawson said the fire was discovered at 8 

a.m. on Friday but that by the time the fire 

department could be called, the building 

was engulfed in flames. 

One fireman was seriously injured fighting 

the fire. 

The Fort Meade fire department estimated 

the loss at about $30,000. Cause of 

the fire was believed to be either wiring or 

a cigaret. The loss was partially covered by 

insurance. Lawson said. 

'Covered Wagon' Profits 

Go to Pomona Hospital 

HOLLYWOOD—Proceeds from a week's 

showing of "The Covered Wagon," 1923 

Paramount film, at the Silent Movies Theatre 

on Fairfax avenue were turned over by 

managers John and Dorothy Hampton to 

the Pacific State Hospital for Mentally 

Retarded Children in Pomona. 

The Hamptons, who bought the film 

from Eastman Kodak after winning the 

right to keep the film following a lawsuit 

with Paramount between 1955-60, are allowed 

to show the movie on a nonprofit 

basis only. James Ciiize directed the picture, 

which stars J. W. Kerrigan, Lois Wilson, 

Ernest Torrence, Tully Marshall and 

Alan Hale. 

MIAMI 

pilm starlet Shirley Knight, who won an 

O.scar nomination for her first major 

film. "Dark at the Top of the Stairs," was 

in town for the world premiere of "Sweet 

Bird of Youth" at Womctco's Carib. Miami, 

Miracle, 163rd Street and Gateway theatres 

March 14. Miss Knight, who has had 

some TV exposure in the Surfside Six 

series, had her first chance to see the 

authentic Surfside Six houseboat docked at 

the Fontainebleau Hotel, Miami Beach. 

Ely Landau, who just finished Eugene 

O'Neill's "Long Day's Journey Into Night," 

has been vacationing at the Seville Hotel, 

Miami Beach, with his wife and mother-inlaw 

. . . Raoul Walsh still is .searching for 

South Florida locations for "PT-109." He 

has scouted sites from Miami to Key West. 

Wometco's Parkway Theatre and Art 

Gallery is exhibiting works from students 

at Miami High School, Horace Mami. 

Shenandoah Junior High and Shenandoah 

Elementai-y, Miami Jackson High and Coral 

Way Elementary. Wometco's Smiset Art 

Theatre is featuring a two-man show of 

work by Penny Wine and Janet Katz, both 

of Southwest High School. At Wometco's 

Mayfair Art Theatre, Shirley Green, local 

artist, is showing paintings through April 7. 

City of Miami and Variety Club were 

hosts at the Dupont Plaza Hotel at a luncheon 

with the Baltimore Orioles and their 

manager, Billy Hitchcock, as guests. The 

party w-as a gesture showing the Orioles 

that Miami is glad to have them here for 

spring training, 

Florida State Theatres and the Miami 

News is sponsoring an "American Adventure 

Series" Saturday mornings at the 

Beach, Gables, Boulevard, Shores and 

Paramount theatres. By clipping a coupon 

appearing in the News, any boy or girl of 

high school age or under is admitted free. 

The big five unit show held March 10 included 

Rockets Roar, Down Liberty Road, 

The Fabulous Land, Fortress of Freedom 

and Patriotic Popeye, 

Universal International and Florida 

State Theatres' HariT Botwick are planning 

a world premiere here of "Cape Fear" 

April 12. Botwick says that there is a 

"better than average" chance that Polly 

Bergen and Barrie Chase will be here for 

the gala event. 

Mrs. George Skouras. chairman of the 

international benefit committee for Boys 

Town of Italy, will be here from New York 

for the annual ball for the Boys Town at 

the Eden Roc Hotel, Miami Beach, April 9. 

Tickets are $50 a person. Founder Monsignor 

John Patrick CaiToll-Abbing is flying 

from Rome to celebrate the 25th anniversary 

of his ordination at the ball. 

Because of thousands of reque.sts, "Black 

Tights" is now on a continuous showings 

daily basis at Florida State's all new Colony 

Theatre on Lincoln road, Miami Beach. A 

special price of 90 cents for children and 

students at all times also is in effect for 

this exclusive run. 

Ground-breaking ceremonies were held 

March 11 for an addition to Variety Children's 

Hospital. Cost of the new building, 

designed by Morris Lapidus, Harle and Liebman, 

is approximately $360,000. The addition 

will be styled to confoi-m to the existing 

hospital building and research laboratory, 

also designed by the Lapidus firm. 

Variety Club of Miami is sponsor of the 

hospital. 

Paul Newman was to be here on his first 

trip for personal appearances at the southern 

premiere of "Sweet Bird of Youth" 

March 14 at the Carib. Miami. Miracle. 

Essex and 163rd Street. The picture also 

opened at the Gateway in Fort Lauderdale 

Shawn, who recently closed at the 

Cocoanut Grove Playhouse in "Come Blow 

Your Horn," is going to lease his home in 

Miami Beach and among his first duties 

will be the upcoming movie. "This Mad. 

Mad. Mad World." He is to play Ethel 

Mei-man's son. Martha Raye. who also has 

a Miami Beach apartment, also will be in 

the show. 

March birthdays for Wometco employes 

in the theatre division include Jacqueline 

Fishbeck. 3. Essex; Anna Hensley. 4, Rosetta; 

George Lemieux, 5. Gateway; Lillie 

Mae Wallace, 5, Sunset; Joe Lipari, 6, Reela 

Films; Mattie White, 6, Miami; Richard 

Benzel, 7, North Dade Drive-In; Opal 

Milma, 8, Park; Ann Bacon, 9, Dade Boulevard 

Drive-In; Linton Lumpkin, 12, Cameo; 

Ted Cooper, 12, Coral Way Drive-In; Mabel 

Borton, 12, Town; William Murray jr., 12, 

Dade Boulevard; Joseph Sander, 13, Gateway; 

Yolanda Alonso, 14, Carib; Alfred 

Moss, 14, Cameo; Prank Ba.sil, 14, Coral 

Way; Bertha Kesoe, 15, Coral Way; Cora 

Baker, 15, Capitol; Henry Nelsen, 17, Skydrome; 

William Pettigrew, 17, North Dade; 

Rafael Serrano, 18, Surf; Winifred Owens, 

19, 163rd Street; Maurice Lounders, 19, 

Miracle; Fernando Crespo, 19, Town; 

Tayseer Abugharbieh, 21, Parkway; George 

Laucks, 22, Miami; Willie Reed, 24, Grand; 

James Draughan, 26, Boulevard; MoUie 

Litt, 29, 163rd Street, and Bernice Divers, 

30. Gateway. 

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Pxhibitors buying and booking along Pilmrow 

included J. R. Kinibrell. Dixie, 

Unadilla: Hewlett Jones, Carol, Carrollton; 

Warren Jackson, Knox, WaiTenton; 

R. M. Kennedy, Kennedy circuit, Birmingham; 

W. F. Wilson, Tiger Drive-In, Tiger; 

Richard Gaston, Rex, Griffin: Jack Mosely, 

Pal Amusement Co., Vidalia, and John De- 

Raney, Town, Jackson. 

"Lover Come Back" was enjoying a 

fourth big week at Martin's Rialto on Forsyth 

street . . . "Two Women" with best 

actress nominee Sophia Loren heading the 

cast, was in its sixth week at the Peachtree 

Art . . . The Pine Art Cinema is playing 

a special engagement of "The Hustler" 

. The only first-run picture to open during 

the week was "Satan Never Sleeps," 

starring William Holden, Prance Nuyen 

and Clifton Webb, at Wilby-Kincey's Fox 

on Peachtree street. 

Jimmy "Big Bad John" Dean, star of 

"Destry Rides Again," closed a successful 

week at the Copa Atlanta Saturday night 

Tillie Shapiro, Southern Poster 

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1912'/2 Morris Avenue Phone: ALp 1-8665 

Birmingham, Alobomo 

recuperating at home from an operation of 

a few weeks ago. 

Johnnie Barnes, Wilby-Kincey secretary 

became a grandmother for the fifth time 

when her son Edward and his wife became 

parents of a baby girl, Susan Lynn. Edward 

and his family live in a St. Louis, Mo., 

suburb. 

The new production of Richard Strauss' 

one-act "Salome" will open the 1962 season 

of the Metropolitan Opera in the Pox 

Theatre at 8 p.m., April 30, and will nm 

through May 5 . . . WOMPI Juanita Elwell 

left Friday 

1 16 1 for a few days in the Sunshine 

State. She recently retired from 

Bailey Theatres. 

Lois Cone, Anita Wright, Johnnie Barnes, 

Janice Bierman, Juanita Elwell, Louise 

Bramblett, Pat Brown, Edythe Bryant, 

Marcelle Kohn and Jean Mullis attended 

the WOMPI March board meeting in the 

beautiful new conference room of Theatres 

Service Co., Mrs. Mullis sei-ving as hostess. 

President Bernice Hinton named Prankie 

English as chairman of the nominating 

committee. Juanita Elwell was elected by 

the board to represent it on this committee 

and Polly Puckett was named to the committee 

as a nonboard member. The club at 

large will elect two more members to serve 

on the nominating conunittee and new officers 

will be elected at the club's April 

meeting. 

Mrs. Louise Bramblett, Wil-Kin Candy 

warehouse manager, reports that she has 

spent 24 hours typing envelope labels for 

the Georgia Society for Crippled Children 

and Adults in the name of WOMPI. Mrs. 

Bramblett is also director of the swimming 

program for handicapped children held 

each Wednesday evening at the Emory 

University gym. Anita Wright of UA aids 

Mrs. Bramblett in this worthy act. 

The star-studded musical attraction of 

the season, "A Night With Gershwin," 

played a one-night performance at Atlanta's 

municipal auditorium Thm-sday 

(151, with Rhonda Fleming topping the 

cast. CostaiTing with Miss Fleming were 

baritone Earl Wrightson; pianist-composer-conductor 

Skitch Henderson and the 

Ray Charles Singers of TV fame. 

. 

Sophie Tucker will be here for a sixnight 

engagement at the Copa Atlanta doing 

a show entitled "Sophie," based on 

the grand old lady's life in the entertainment 

world . . Mrs. Roscoe Smith, wife 

of Theatres Service Co.'s vice-president, 

retui-ned to the city Thursday i8) after a 

three-week vacation spent sunning, swimming, 

and fishing in Panama City, Fla. 

Theatre to Dime Store 

FORT WAYNE—The Paramount Theatre, 

which opened in 1930 and was closed 

last November, will soon be only a memory 

with the signing of a 20-year lease for the 

building by F. W. Woolworth Co. The chain 

will spend $250,000 to remodel the building 

on East Wayne street into a modern 

\-ariety store unit. 

" 

"The Prize, MGM release, is based 

on the novel by Irving Wallace. 

Barbara Perez to Star 

In 'No Man Is an Island' 

HOLL'V'WOOD—Filipino actress Barbara 

Perez was set by producer-directors Richard 

Goldston and John Monk jr. for the 

femme lead opposite Jeffrey Hunter and 

Marshall Thompson in "No Man Is an 

Island," Gold Coast production cm-rently 

filming in Manila for Universal release. 

The picture is based on the dramatic 

George R. Tweed, Navy radioman 

stoiT of 

stationed on Guam dui-ing the entire 34 

months the Japanese occupied that island. 

* * * 

France Nuyen has been added to the cast 

of "Diamond Head," Jen-y Bresler production 

for Columbia which Guy Green will 

direct. Miss Nuyen wiU star in the film 

with Charlton Heston and Yvette Mimieux. 

Producer Martin Poll has signed Ricardo 

Montalban for a feature role in United 

Artists' "The Grand Duke and Mr. Pimm," 

starring Glemi Ford, Hope Lange and 

Charles Boyer. Montalban reports to David 

Swift this month when the film goes before 

the cameras on location in Prance. 

* * * 

Actress-singer Patti Page will star in two 

properties owned by ARGAP, recently 

formed company in which she is partnered 

with her manager. Jack Rael. The films 

are "Tennessee Waltz" and "Once Upon a 

Dream." Miss Page recently completed a 

straight role in the MGM release, "Boys' 

Night Out," in which she starred with Kim 

Novak and James Gamer.

New Indoor Thealre 

For Washington Area 

WHEATON, MD.—A 600-seat theatre 

will be added to the Wheaton Plaza, the 

largest shopping center in the Washington, 

D. C, area, according to Theodore N. Lerner 

& Co., leasing and management agent. 

The theatre has been leased by John 

Broumas and Ira Sichelman, Lerner announced. 

The Wheaton Plaza, which opened with 

16 stores Feb. 6, 1960, and now includes 

more than 60 operating stores, had total 

sales of $51,500,000 in 1961. It has parking 

for 5,700 cars and more than 1,000.000 

square feet of commercial area. 

Leriv.n- said the new theatre will have 

a 40- foot frontage along the Plaza West 

Mall between the Stro.5nider Hardware 

Store and the Diener's Floor Covering Center. 

Construction was to stai-t aixiund 

March 1 and completion is expected late 

in May. 

Writers Guild Elections 

Will Be Held on May 17 

HOLLYWOOD—At an annual meeting 

of the Writers Guild of America West, to 

be held May 17. election.s will be held for 

boards. 

Nominees for the screen board ai'e Eric 

Ambler. Michael Blankfort. Richard Collins, 

Harold Medford, John Gay, Ernest 

Lehman. Abby Mann. Liam O'Brien. Robert 

Presnell jr. and Oscar Saul. 

TV-radio nominees are Arnold Belgard. 

Doris Gilbert. Richard A. Simmons. Albert 

Aley. Robert Yale Libott. Ellis Marcus, 

Maurice Tombragel and Martin Wark. All 

elections are for two-year tei-ms. 

Members of the screen board who continue 

for another year are president James 

Webb, vice-president Allen Rivkin, secretai-y-treasurer 

Devery Freeman. Daniel 

Taradash, Herbert Baker. Ivan Moffat and 

John Lee Mahin. TV-radio holdovers are 

president Nate Monaster, vice-president 

Christopher Knopf, secretary-treasurer 

Louis Pelletier. David Harmon. Mary C. 

McCall jr.. E. Jack Neuman and Bairy Trivers. 

Medallion to 

Distribute 

Two Italian Spectacles 

NEW YORK — Medallion Pictures will 

handle the national distribution of Major 

Productioiis' two newest releases. "Last of 

the Vikings" and "Son of Samson." according 

to Samuel Schneider, president of Major. 

Benjamin R. Schrift, Medallion's president, 

and Murray Kaplan, sales manager, 

will launch "La^t of the Vikings," starring 

Cameron Mitchell. Isabelle Corey and Edmund 

Purdom. early in April. "Son of Samson." 

which is in the final stages of editing, 

will be released late in June. Both 

Italian-made pictures are in color and 

scope. 

Ccvtouno. 

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. . 

221 S. Church St., ChorloHe, N. C. 

FRANK LOWRY . TOMMY WHITE 

PHONE FR, 5-7787 

Tifton Citizens and Martin Circuit 

Salute Matt Whithorn's Long Service 

Convict 13 N.C. Students 

For Theatre Trespassing 

SALISBURY, N.C—Thirteen of 17 Livingstone 

College students were convicted 

Thursday of trespass. The charges 

stemmed from demonstrations against 

.segregation at two movie theatres. 

Rowan County Court Judge George 

Burke sentenced each to 30 days in jail or 

to pay a fine of $25 and costs. Each of the 

13 appealed to superior court and posted 

$50 bond. 

The cases of the other four were dismissed 

because the warrants were defective. 

Tiio.se convicted included Max Allen 

Yoder, 19. of Goshen, Ind., a white student. 

The students were arrested Tuesday. 

Police said they were blocking the white 

entrances at the Center and Capitol 

theatres. 

Only one of the 17 posted bond for release 

from jail pending the trial. 

There were further demonstrations at 

the theatres Wednesday but no an-ests. 

Police said a few teenagers watched the 

demonstrations but there was no disorder. 

Yoder, the white student, was arrested 

for refusing to vacate a seat he had taken 

in the balcony reserved for Negroes at the 

Capitol Theatre. 

Corey Upholds Academy 

On Foreign Films Rule 

HOLLYWOOD—In a letter to Richard 

Brandt, executive secretary of the Independent 

Film Importers and Distributors 

of America Inc., Wendell Corey, president 

of the Academy of Motion Pictui'e Arts and 

Sciences, stated that the Academy "has 

never permitted any segment of the industry 

to dictate policies," and. therefore, the 

current rule for the foreign-language film 

award would not be changed. 

IFIDA had sought to have foreign films 

qualify for Oscar nominations with a release 

in the U.S. or a Los Angeles engagement, 

plus banning the limit of only one 

film from each foreign country and a 

change in the method that foreign countries 

elect their entries. 

Patsy Awards April 14 

HOLLYWOOEX—Hollywood's RKO Pantages 

Theatre will be the site of the Patsy 

awards ceremonies April 14. The Oscars 

for animal actors in motion pictures and 

TV for 1960 will be presented before an invitational 

audience of childien of entertainers 

and press, underprivileged children, 

and youth and church organizations. Entertainment 

editors across the nation will 

vote on Mai-ch 15. 

Mount Pleasant Reopening 

MOUNT PLEASANT. PA.—The Grand 

Theatre recently was reopened by Mr. and 

Mrs. Roger Barr on a seven-day a week 

policy, with matinees on Saturday and continuous 

perfoiTnances on Sunday. A new 

projection and sound system has been installed 

in the theatre, which had been 

shuttered three years. 

By JEAN MULLIS 

ATLANTA—Martin Theatres of Georgia 

have a motto, "Dedicated to Community 

Gervice" and also have a manager at the 

Tift Theatre in Tifton who has lived this 

motto in their service and in the motion 

picture industry for .some 58 years. Martin 

Theatres and the entire town of Tifton 

turned out February 22 and 23 to pay 

tribute to a fine ole gentleman of the 

movies. Matt Whitham. 

Prizes, surprises and gifts galore, given 

away during the Tift Theatre's 25th Anniversary 

celebration, failed to dim the 

honors being paid to "Mr. Matt" for the 

wonderful contribution he has made to 

Maitin Theatres and the wholehearted 

.spirit with which he has represented them 

in that community. Everyone present could 

have been called "Matt '.3 personal friend." 

The Tift Theatre has a 25-year history 

that began when theatres with uniformed 

ushers and gold braid were a spectacle. 

The Tift, when opened, was well known 

throughout South Georgia as "Theatre 

Beautiful" and the Martin circuit was indeed 

pi-oud of this splendid new theatre. 

Today— 25 years later— it is even more 

gratifying to review the outstanding contribution 

of service that the manager and 

staff have made to community service during 

these fruitful yeai's. Congratulations 

to Martin Theatres' Tift and to Matt Whitham 

on their 25bh anniversary. 

Seven Arts' New Property 

NEW YORK — Seven Arts Productions 

has acquired the motion picture rights to 

Rumer Godden's novel, "A Candle for St. 

Jude," as a starring vehicle for Nancy 

Kwan, according to Ray Stark and Eliot 

Hyman, heads of Seven Arts. John Patrick, 

who is currently writing and producing 

"The Main Attraction," to be made in London 

for Seven Arts and MGM. starring 

Miss Kwan, will adapt "St. Jude" for the 

screen. 

Geronimo' in New Mexico 

NEW YORK—United Artists will hold 

the world premiere of "Geronimo." a Laven-Gardner-Levy 

production starring 

Chuck Connors, star of TV's "Rifleman," 

in Albuquerque and Santa Fe April 28 in 

honor of New Mexico's 50th Statehood 

celebration. Connors and Kamala Devi, 

feminine lead in the picture, will attend 

the openings at both theatres. 

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BOXOFFICE March 19. 1962 SE-7

JACKSONVILLE 

fred G. Hull jr., MGM manager here since 

1951, received warm congratulations 

from his many friends on Filmrow following 

an announcement by Robert Mochrie of 

New York, MGM general sales manager, 

that HuU has been promoted to managership 

of the company's southwestern division 

with headquarters in Dallas. Throughout 

the time of his residence here, Hull has 

been a prominent industry and community 

leader and has brought great credit to the 

motion pictui'e field. He is currently serving 

as president of the Motion Picture 

Charity Club of Florida, an industry social 

and philanthropic group with a membership 

of more than 200. Robert Capps, 

MGM manager at Charlotte who formerly 

served as an outside salesman on Hull's 

local staff, is expected to aiTive here 

shortly to take over Hull's duties at MGM. 

The miniature Key Theatre which serves 

the entertainment needs of a few hundred 

hardy fisher folks at Cedar Key, a picturesque 

and isolated island village on 

Florida's west coast, has been converted to 

Cinemascope by owner Robert Mullis of 

High Springs. The Key is open only on Fridays 

and Saturdays . . . The Bud Davis 

Theatre at Panama City is now being operated 

by the Martin Theatres circuit of 

Atlanta. Bud Davis himself is now managing 

an amusement park located adjacent 

to the theatre. 

The world premiere of "Follow That

1 

. . James 

. . "Lover 

: 

AMARiLLO 

Tnterstate city manager Jack King was 

extremely busy promoting a wide assortment 

of projects in connection with the 

Paramount. State and Escjuire. First was 

his campaign to bring "State Fair" in here 

April 4 to share the world premiere now 

scheduled for Dallas only. Kiiig sent a 

telegram to Glenn Norris. general sales 

manager of 20th-Fox in New York, in 

hopes that other local people will do the 

same thing. The Amarillo City Commission 

has backed his plan. 

During the run of "Pinocchio" at the 

State, manager King took advantage of 

the appearance of Jiminy Cricket by arranging 

a swap between live grasshoppers 

and popcorn. Of course, this was no simple 

task for the kids. Grasshoppers are almost 

as rare as golden doubloons this time of 

the year but it did make an interesting 

gimmick. Kids would try it and adults wondered 

if any were caught . Come 

Back" was held for a third week at the 

Paramount, giving a holdover record thus 

far in 1962. It delays "Satan Never Sleeps" 

... A third King project was the annual 

Academy Award Sweepstakes. The deadline 

is Sunday. April 8, at 10 p.m., with the 

winner being the one over the circuit who 

guesses what the Academy voting will be 

the following night. 

Travis R. AVhite, who worked at the 

State Theatre here prior to enlisting in 

the Marines in May 1960. has been awarded 

the Navy's Commendation Medal for rescuing 

a 3-year-old girl from the Pacific 

ocean last year. Fully clothed he dived 

from the Newport, Calif., pier and held 

her afloat until lines could be dropped to 

them. He had previously received other 

awards from the city. Recently married, 

White is stationed at El Toro Marine Corps 

Air Station as a jet mechanic. His dad 

Roy T. White is projectionist at the Esquire 

here . Floyd, who works in projection 

rooms here, has gone to Phoenix, 

Ariz, for two weeks for training in rebuilding 

television pictm-e tubes, which he plans 

to do upon his return to Amarillo. 

Local theatres are not afraid of TV repeats. 

Over the weekend the Esquire ran 

"Son of Sinbad" as the main feature over 

the first run "The Day the Sky Exploded" 

and the Trail Drive-In had "Garden of 

Evil" as its second feature. The latter feature, 

one of 20th-Fox's original Cinema- 

Scope features, was televised in color nationally 

a few months ago on prime time. 

NT&T Gets Right to Buy 

Five Montana Theatres 

NEW YORK—National Theatres & 

Television, Inc.. has been allowed the right 

to acquire five theatres in Montana under 

a federal coui't ruling signed by Judge Edmund 

Palmieri. Two of the theatres are in 

Great Falls and thi'ee In Butte as follows: 

The Civic Center and 10th Avenue Drive- 

In at Great Falls and the Bow, the Bridgeway 

Motor Vue Drive-In and the Silver 

Bow Motor Vu Drive-In at Butte, Mont. 

Judge Palmieri niled that the 10th Avenue 

Drive-In could not be operated by 

NT&T and must be leased unless NT&T 

was able to show there was no lessee for 

the operation or that the tenns offered 

were inadequate. 

BOXOFHCE March 19, 1962 

Oklahoma UTO Session 

Tuesday in Capital City 

OKLAHOMA CITY—Eve:-ything points 

to a very successful United Theatre Owners 

of Oklahoma and the Panhandle of Texas 

convention March 20, weather pei-mitting. 

All events will be held on the 14th floor of 

the Skirvin Hotel, where car parking will 

be free for guests. Reservations are coming 

in fast and it is expected that 150 to 200 

exhibitors, distributors and allied industry 

representatives will attend the convention. 

The program released by Bill Slepka, 

convention chaimian follows; 

10:30 A.M.—Report by distributors on new 

product. 

12:30 P.M.—Luncheon in honor of "Hi" 

Bill Samuel Promoted 

To Denison Manager 

DALLAS—W. E, Mitchell, vice-president 

and general manager of Texas Consolidated 

Theatres, 

Chas 

appointed Bill 

, Samuel to the posi- 

'\ tion of city manager 

of the Denison, Tex., 

I 

^ theatre properties. 

-'* 

-^ 

Samuel, who will 

^L \ office in the Rialto. 

^'^^f!^ has had a wide and 

varied career in the 

amusement industry. 

His first assignment 

was for Jefferson 

Bill Samuel Amusement Co. in 

Beaumont and later 

Samuel worked for Malco Theatres in 

Memphis. 

In January 1961 Samuel was appointed 

manager of the Majestic Theatre in Eastland. 

Samuel is a native Texan, married with 

one grown son who is currently in the 

armed forces. 

904 Registered 


KANSAS CITY—Among the 904 exhibitors, 

distributors and theatre supply 

representatives registered at the Show-A- 

Rama convention sponsored by the UTO 

of the Heart of America were the following 

OKLAHOMA CITY— Robert L. Barton and wife, 

Krueger Dillender, Glen O. Jones, C. F, Motley, 

Roger E. Rice, J. Eldon Peek, Charles Weatherford, 

TULSA—Thomas H. DeWoit, Fronk Lowrence, Jim 

O. McKenno, Edward Lee, James H. Rush, L. E. 

Snyder jr, and wife, O. E. Woodward. 

DALLAS—John A. Callohon, L. Edword Forester, Alton 

Sims, Bob O'Donnell, R. N. Wilkinson, Bill Bates, 

Claude Culp, Jerry Tripod, Robert Davis. 

OTHER CITIES—Augie Schmitt, Houston, ond Bill 

Harrison, San Angelo, Tex. 

Pay TV Patrons at Studio 

TORONTO—Pay TV subscribers, selected 

by lot, were invited by Trans-Canada 

Telemeter to the CFTO studio here each 

night of the night club show headed by 

the McGuire sisters. The seats were distributed 

by lot each of the seven nights 

the "Headliners in Toronto" was offered 

on the Etobicoke pay television system. The 

program ran from February 23 to March 3. 

Martin, former Oklahoma boy, now vicepresident 

and general sales manager for 

Universal-International. 

Afternoon — Business-building session 

featuring ideas for selling pictures and 

your theatre to the community. 

—Concession forum on latest developments 

in concession merchandising. 

—Election of officers. "We need your 

help to keep UTOO with a top slate of 

officers." 

Evening—Cocktail party, followed by a 

dinner dance with music by the Al Good 

orchestra. A Hollywood producer will 

speak, and selected actress will be 

present. 

Oklahoma-Made 

Film 

All Ready for Screen 

OKLAHOMA CITY—A made-in Oklahoma 

motion picture created considerable 

excitement in Hollywood recently, when it 

was shown to Geoffrey Shurlock, chief administrator 

of the Motion Picture Producers 

Code, and his committee. Shurlock 

said he was delighted to have a film come 

in from a fresh source, set in a new location—Oklahoma, 

that is— free from any 

Hollywood or New York influences. 

Invitational previews were held in the 

Sooner Theatre in Norman for stockholders 

and participants in the film, which was 

shot last summer in Norman and Oklahoma 

City by a new firm of Norman producers, 

Joe E. Burke, Ned Hockman and Dwight 

Swain. 

Around 200 Oklahomans hold stock in 

the film, which was capitalized at $150,000. 

Another 100 took acting parts—major, 

minor, bits, and walk-ons in street, stompdance, 

and other location scenes. Twentyeight 

Oklahoma City Symphony musicians 

recorded the sound track, for which 

Lawrence Fisher, assistant concertmaster, 

write the music. Still other Oklahomans 

were engaged in several phases of direction, 

and the technical end of lighting, camera, 

sound. 

A psychopathic husband and a guilt-ridden 

wife with a love smitten boss are the 

principal characters, in a plot well larded 

with violence and psychological thrills. 

Producer Swain is the author of the script. 

Hockman codirected, with Skip Homier, 

one of three Hollywood players brought in 

for principal roles. The others were 

Beverly Garland and Ken Toby. 

The original title was "Brink of Love." 

The title now is "The Hate Within." And 

no one connected with it has any idea what 

it will be called when promoted for distribution. 

It will go up for distributor bidding. 

Swain, Fisher and Hockman have made 

trips to Hollywood, where the best film and 

soundtrack writers were employed. 

Connie a Best New Face! 

HOLLYWOOD—Connie Stevens, Warner 

Bros, star, has won the Cleveland Critics 

Circle award for "Best New Face of 1961," 

SW-1

. . Debs 

Para. Women Fete Verlin Osborne 

Lake Highlands North science exhibit, and 

will compete in the citywide science fair. 

Loree Butler, Interstate staffer with a 

"green thumb," won two first place ribbons 

on the opening day of the annual 

Garden Center flower show . . . Holgar N. 

Jorgenson, fonner theatre owner, died after 

a long illness. He opened the old Best Theatre 

on Main across from the present location 

of the Neiman-Marcus store in 1913. 

His last 

operation was the Grand on East 

End and Gunter. 

EL PASO 

DALLAS—Verlin Osborne, long secretaiy 

to the division manager at the Paramount 

office here, is leaving the company with 

the departure of Tom Bridge to become 

vice-president and assistant sales manager 

at 

the New York office. 

The position of southwest division manager, 

a part of the local Paramount distribution 

setup for many years, was 

abolished with the promotion of Bridge. 

Miss Osborne became well known 

through the entire Paramount orgaiiization 

during the years she served in the important 

post with a succession of division 

managers. Some of the men she worked 

with now are top echelon executives. 

Women of the Paramount staff paid 

tribute to Miss Osborne Tuesday at a 

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luncheon at Ports O'Call in the Southland 

center. Her outstanding record locally also 

was touched on at the luncheon. She 

served as the first president of WOMPI 

here, where this organization of Filmrow 

women was born, and went on to take a 

leading part in its growth to most exchange 

centers in the U.S. and Canada. 

She also is active in the Soroptomist 

Club, which sponsors the camp for 

crippled children at Lewisville. She has 

been president and camp chairman several 

years. She is a member of the United 

Cerebral Palsy Ass'n, and has devoted her 

vacations many years in the service of this 

organization. 

In the photo, left to right: Marvel Lee 

Sullivan, Dixie Fields, Vii-ginia Stevens, 

Florence Lowrey, Willie Simmons, Hazel 

Byrum, Madee Bradley, Dorothy Mealer, 

Miss Osborne, Louise Kay, Bemice Cole, 

Pat McCoy, Mary Scully, Ethel Hodge, 

Cathleen Litsey, Ossie Hendrys and Mabel 

Guinan. 

DALLAS 

Cympathy to the family of Milbem Mitchell, 

56, of Forney, who died on the 

6th. Mitchell owned a furniture store in 

Forney, and operated theatres in Bastrop, 

Ennis and Smithville. His friendly, jovial 

manner endeared him to bookei-s, salesmen 

and all other persons on Filmrow 

with whom he had contact over the years. 

He moved fi-om Dallas to Forney 18 years 

ago. He is survived by his wife and two 

sons. 

J. Carrol Smith was reported gaining 

strength in his recuperation and has been 

Paul Rice and 

allowed a few visitors . . . 

Buck Weaver of the Paramount Oklahoma 

City office were in two days to attend 

meetings conducted by Jen-y Pickman and 

Tom Bridge. It was the last sales session 

here for Bridge as division manager. He 

left for New York to take over as assistant 

sales chief. 

A soft drink bottle being taken from the 

refrigerator was dropped at the UA office. 

A part of the exploding bottle stioick Mrs. 

won an academic scholarship to SMU 

Ted Lewis on the foot, causing an ugly 

gash . Reynolds was doing a little 

crowing over his two sons. The elder, Robert, 

while brother Allen won first place in the 

Purglars broke into the concession building 

of the Ti-ail Drive-In between PebruaiT 

25 and March 2 and stole the food 

and supplies. This was the second burglary 

there, and the fourth to plague local drivein 

operators in recent weeks. Owners Richard 

RoUain and wife reported a lai-ge coffee 

maker, electric heater, weighing scales, 

cigarets, towels, aprons and tools were 

taken. 

Norm Levinson, Ti-ans-Texas general 

manager, was here for a week working with 

Bill T. Bohling, manager of the Cinerama 

Capri, and Harry Gaines, in charge of 

group sales, on promotion for "Cinerama 

Holiday," which premiered on the 15th 

after "Seven Wonders of the World" closed 

a successful run on the 13th. Gaines came 

here from Denison, where he had been 

managing the State. In the theatre business 

34 years since he got a job as an usher 

back in 1928 with the old Dent circuit, 

later taken over by Paramount F>ublix, 

Gaines joined Interstate in 1935 and 

worked in Denison and Abilene. He joined 

Ti-ans-Texas as manager of the Capitol, 

now the Fine Arts, in Dallas. He and his 

wife Gladys have two sons; Dee, who is 

maiTied and lives in Fort Worth, and Gary, 

who will graduate from high school in the 

spring. 

Sympathy to Homer F. Bowington, projectionist 

at the Palace, in the death of his 

brother Roy, 67, a retired member of the 

police department, and to Nellie Emmett, 

Plaza concession staffer, in the death of 

her mother. 

M. J. Birdwell, El Paso Theatre Equipment 

& Service Co., and John W. Abbott 

were in Silver City, N. M., a few days recently 

preparing for the seasonal opening 

of one of Les Dollison's drive-in theatres. 

Birdwell sei-vices many theatres in Texas, 

New Mexico and Ai-izona, in addition to his 

projection duties with the Pershing Theatre 

and sound console operator at Ti-ans- 

Texas Cinerama Oapri Theatre. He is also 

secretary and tz'easui-er of Local 153 in El 

Paso! 

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BOXOFFICE :: March 19, 1962 SW.3

J 

OKLAHOMA CITY 

Tn a recent issue, it was reported that Lyn 

Brunk carried on with the Oklahoma 

City column while your correspondent was 

doing a stint in the local hospital. We wish 

to state that she had the help of Mrs. Nina 

Milner, cashier at Screen Guild Productions, 

who gathered most of the news and 

did most of the typing, and we wish to 

thank them both very much for carrying 

oa while we were incapacitated. We are 

almost back to normal and hope to have 

the Oklahoma City column back where we 

had it before becoming ill. 

Had a telephone call from two oldtimers 

in the motion pictui-e business, now retired. 

W. C. "Blackie" Blackstone, who 

traveled the Oklahoma City exchange territory 

for Warner Bros, for many years before 

rething several years ago. He is not 

in the best of health and neither is his 

wife. Blackie would like to hear from some 

of his old friends. His address is 2608 

North Council Rd., Bethany. Okla. Another 

caller was Glen Alt, formerly with Republic 

before retiring. He is getting along fairly 

well. His son G. A. jr. recently underwent 

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an operation on his back, and Glen and 

Mrs. Alt moved out to the Wilshire motel 

where they carried on during their son's 

illness. G. A. jr. is the manager of the motel 

and his mother is the day clerk. Glen 

says he is feeling fine and hopes to be able 

to attend the UTOO convention March 20. 

His home address is 6446 NW 30th. Oklahoma 

City. He also would like to hear from 

some of his old exhibitor friends. 

Jerry, 16-year-oId son of Clint Applewhite. 

Liberty Theatre, Carnegie, recently 

entered the junior division of the Capitol 

Gun Club's registered shoot and caiTied 

off the honors by busting 90 out of 100 of 

the clay pigeons. This was an excellent 

demonstration of his marksmanship considering 

the very cold wind that was blowing 

almost a gale out of the north. Jerry 

also took the B trophy with a score of 34 

out of 50. He beat out Danny Williams, 

who had a score of 31 out of 50. Williams, 

a disc jockey on one of the local radio stations, 

took up trapshooting less than six 

months ago. Young Applewhite has a clubroom 

lined with trophies and he owns some 

of the best guns that money can buy as his 

father sees to that. It used to be that Clint 

took the honors but now the tables have 

turned and young Applewhite comes in 

with the most birds. 

W. E. Jones, who operated the Harmony 

and Star theatres in Sand Springs for Bill 

Strieker, owner, and who also worked for 

several years at the Mule Skin Brown 

Furniture Co.. also owned by Strieker, is 

now manager for the OK Purnitm-e & Rug 

Co. Town and Country store, locited next 

door to the Villa Theatre on West 23rd 

street. J. E. Jones has leased the Sand 

Springs theatres and also operates the 

Sand Springs Drive-In in Tulsa. 

Exhibitors seen on Filmrow: Ti-uman Ellered. 

in with D. B. Hill, Ritz at Blanchard; 

Claud Thorp, Gem at Ryan and Empress 

at Wam-ika; J. E. Jones, Star and Haiinony 

theatres. Sand Springs; Mrs. A. L. McArthm' 

and granddaughter Betty Parker, who 

is now operating the Beaver Theatre at 

Beaver; 'Volney Hamm, Lawton; Mrs. Bill 

Hance, HucklebeiTy Theatre at Comanche 

'helping her in Comanche is Hershel "Wild 

Bill" Gilliam, who operated theatres in 

Ai-dmore for many 

> 

years ; Bob Shepard, 

Broncho, Edmond; Ora Peters. New, Wapanucka, 

and Homer Jones, Rialto and 

Alva at Alva. 

Howard Nelson was appointed chaimian 

of the new house committee of the Variety 

Club, with Harry McKenna. Jess Bollman 

and Bates Parley as members. Charles 

Hudgens agreed to act again as chairman 

for the annual golf tournament, tentatively 

scheduled for May 28, 29. Sam Brunk, who 

has been ill, was voted a life membership. 

Bates Farley is head of the new entertainment 

committee, assisted by McKenna, 

Nelson and Bollinan. Resumption of Exhibitor 

Nights on the first Monday of every 

month is planned. The clubrooms are open 

every Friday night for jukebox dancing. 

In from Dallas were Bob O'Donnell and 

Dutch Crammer of Empire Pictures to 

confer with Video and Filmrow bookers. 

O'Donnell went on to Kansas City to attend 

the UTO of the Heait of America convention 

March 6-8. Also attending were 

Claude Motley, Roger Rice and Krueger 

Dillender of Video and Bob Barton and 

his wife. 

C. H. Weaver and Paul Rice. Paramounit 

met Jerry Pickman. general sales manager, 

on their regular trek to Dallas. Weaver also 

celebrated his birthday there along with 

Tom McKean. former local Paramount 

salesman now in Dallas. They not only have 

identical birthdays, but their ages are the 

same and both were born in Indiana within 

50 miles of each other. 

SAN ANTONIO 

n campaign to have San Antonio and 

other Texas cities named as sites for 

simultaneous premieres of the 20th-Pox 

"State Fair" has been launched here. Dallas, 

where much of the movie was filmed 

last year, had previously been selected to 

host the world premiere screening. In telegi-arrs 

to Glenn Norris, the film studio's 

general sales manager, Mayor W. W. Mc- 

Allister and George M. Watson, city manager 

for Interstate Theatres, m-ged reconsideration. 

McAllister's wire said: "We believe 

"State Fair' should be shown simultaneously 

in major cities throughout the 

state thus pei-mitting all of Texas to share 

in 

the spotlight." 

In town booking Mexican pictures and 

buying supplies were Marie Bui'khalter, the 

Marine Theatre, Fort Worth; Manuel Avila, 

who operates the Stevens, Dallas, and recently 

took over the operation of the Berry 

Theatre on Fort Worth's south side, and 

Danny McCarthy, New Orleans . . . Seen 

at the Alameda Theatre coffee shop were 

Columbia's Fernando Jay Obledo, Maurice 

Braha of Jack Cane Theatres, and "Don 

Suave" Vallego, local empresaric and 

emcee. 

Charles Angelini's cousin died in Mexico 

City when this writer visited there. He is 

survived by his sons German and "Tin- 

Tan" Valdez, actors. Angelini owns and operates 

Charlie's Filrm'ow cafe on North 

Lanette, daughter of 

Soledad street . . . 

Leon Danley Glasscock of Glasscock Theatres 

here, made her debut into society 

Sunday. Both of Bitsy's parents are barristers 

and her dad is also known as a 

major in the AUS. 

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SW-4 BOXOmCE March 19, 1962

— 

1 

— 

— 

-STATES 

X 

3' Shows Strength 

In Return to Omaha 

OMAHA—Another round was won by 

good product in the movies-vs. -weather 

battle that has been continuing this winter 

in Omaha. While exhibitors had to be 

content with decision rather than the 

knockout typ>e victories, the grosses were 

generally good considering heavy snows, 

traffic-snarling icy streets and low temperatures. 

The Admiral and Chief doubled 

average with "One, Tw'o. Three," the Orpheum 

did nearly as well with the holdover 

"Lover Come Back," and other holdovers 

also did commendable business. 

(Averogc Is 100) 

Admirol, Chief—One, Two, Three (UA), 

return run 200 

Cooper Seven Wonders of the World 

((.ineromo), 1 5th wk 100 

DurxJee Ivonhoe (MGM); Knights of the Round 

Table (MGM), reissues, 4t-h wk 100 

Omoho Summer ond Smoke (Poro) 95 

Orptieum Lover Come Back ;U-I), 2nd wk 160 

State Light in the Pioiio (MGM) 90 

Slapstick and Melodrama 

Ring Bell in Milwaukee 

MILWAUKEE — "The Three Stooges 

Meet Hercules." cui-rently appearing at the 

Warner, led the big grossers for the week 

here. Two return runs met with contrasting 

results: "Two Women" scored 200 at 

the Downer, whereas "Rocco and His 

Brothers" failed to generate much interest 

at the Times. In general however, business 

was considered good. 

Downer Two Women (Embassy), return run.... 200 

Poloce South Seas Adventure (Cinerama), 

nth wk 200 

Riverside Lover Come Bock (U-l), 2nd wk 200 

Strond—Oklahoma! (20th-Fox), reissue, 2nd wk. 225 

Times Rocco ond His Brothers (Astor), 

return run 85 

Tower One, Two, Three (UA), 4th wk 125 

Towr>e Summer ond Smoke (Para) 100 

Worner The Three 

Wisconsin The Nun 

Stooges 

ond the 

Meet flercules 

Sergeant (UA) 

(Col) 

. . . 

300 

.250 

Most Mill 

Go Well Above Average 

MINNEAPOLIS—A few days of springlike 

weather helped grosses at first-run 

theatres and subsequent run houses too. 

Among all attractions the best business 

was done by "Sergeants 3" in its third 

week at the Uptown with a rating of 325 

per cent. Runnerup was "Walk on the Wild 

Side," which opened at the Lyric, with a 

big 220 per cent. 

Academy— El Cid (AA), 3rd wk 90 

Century Search for Paradise (Cinerama), 8th wk. 150 

Gopher Ben-flur (MGM), revivol 100 

City Houses 

Lyric Walk on the Wild Side (Col) 220 

Mann West Side Story (UA), 3rd wk 150 

Park Light in the Piozia (MGM), 2nd wk 140 

State Lover Come Bock (U-l), 4th wk 120 

Uptown Sergeants 3 (UA), 3rd wk 325 

World The Children's Hour (UA) 100 

'Regis' Wins in Contest 

To Name Stanley Theatre 

STANLEY. N.D.—Mis. Bob Corpron has 

won a $25 bond by suggesting "Regis" as 

the name for the motion picture theatre 

which is being completed here. There were 

270 entries in the naming contest, including 

several from other states. 

The new theatre is being constnicted to 

replace the old Star Theatre, which was 

destroyed by a spectacular Main Street fire. 

The new theatre is to be opened in March. 

Oscar E. Baumann 

WATERTOWN, WIS.—Oscar E. Baumann, 

70, former manager of the Classic 

jiieatre, died recently of a heart attack. 

D of J Antitrust Chief Lee Loevinger 

Will Address North Central Allied 

MINNEAPOLIS—Lee Loevinger, head of 

the antiti-ust division of the Department of 

Justice, Washington, will head the lineup 

of speakers at the annual convention of 

North Central Allied, which has been reset 

for April 9. The convention previously had 

been scheduled for March 14. 

Other speakers at the meeting, as announced 

by Martin Lebedoff, NCA president, 

and Ben Berger, chaii'man of the 

NCA board, will be Marshall Fine of Cleveland, 

president of National Allied: Mel 

London, Detroit, executive director of National 

Allied, and Ben Marcus, Milwaukee, 

chairman of the board of National Allied. 

904 Registered 


KANSAS CITY—Exhibitors, distributors 

and theatre supply representatives from 29 

state* attended the recent Show-A-Rama 

convention sponsored by the United Theatre 

Owners of the Heart of America. A 

total of 904 were registered at the threeday 

meeting. 

Minnesota 

MINNEAPOLIS—John A. Bronton, Horry Greene, E. 

R. Ruben, Everett E. Seibel, iDon J. Smith, Charles 

W, Winchell, Albert Swartz, Bess Swortz. 

Nebrasko 

OMAHA—Robert Collier ond wife, Clyde Cooley, 

Frank Larson, R, S. Bollontyne, Bob Klesoth, Lorraine 

Ledin, Ed Nelson, Jerry Toohey, Carl White, 

Hozel White. 

LINCOLN— Irwin Dubinsky, George Goughon, Herman 

Hatlberg, Max Hoffman. 

OTHER CITIES— Horry H. Hummel ond wife, Scribner, 

O. C. Johnson of Falls City, Jock P. Marsh 

and wife of Wayne, Sid Metcalf of Nebrosko City, 

Harold W. Struve ond wife of Deshler, Leo Young 

and wife of Millord. 

South Dakota 

RAPID CITY—John H. George, Tom George. 

BROOKINGS, Roger Billings, Dan Peterson. 

PIERRE—Jerry Erbe. 

Wisconsin 

CHETEK—Jerry Pyle and wife, LeRoy Roberts ond 

wife. 

WATERLOO—Clyde Mitchenet. 

ROCHESTER^Deon Noble. 

lowo 

I 

TR THEATRES —A. D. Allen, D, B. Knight, 

Don Knight. 

PIONEER THEATRES—Sam Blockman, Clarence 

Coon, R. L. Davis ond his wife ond daughter, Del 

McHugh, Gordon McKinnon, Jomes Mertz, Art 

Downard, Del Forrell, Charles Henley, Walter 

Keener, J. Louis Smith, Rollin Stonebrook. 

CENTRAL STATES THEATRES— Lorry E. Ooy, 

HARLAN—S. J. Bocker. 

ANAMOSA: T. J. EvorK. 

DES MOINES—^Peter Frederick, Richard W. Glenn, 

Bev Mohon orxl wife, William Proctor arxJ wife, 

Mrs. John Ougan, David Gold, Dick Sutton. 

MONTICELLO— Jim Gray. 

ROCKWELL CITY—^Dwight Honson and wife. 

SIOUX CITY— Phil Keough. 

CEDAR RAPIDS—Roy Metcalf and wife. 

CRESCO— Keith Mlinar and wife. 

COUNCIL BLUFFS— 'Eorl J. Nonsel. 

GRINNELL—C. W. Ahrens, Craig L. Freerksen, Elmer 

Freerksen, Don Howyard, Alva Vincent. 

FORT DODGE—Kent N. Adorns, Lester E. Person. 

OTHER TOWNS—John S. Renftle of Audubon, Corl 

Schwanebeck of Knoxville, Doc Twedt of Bntt, 

Barney Schwortzkopf of Wall Lake. 

Local 151 Projectionists 

Re-Elect S. R. Warner 

LINCOLN— S. R. Warner has been given 

the president's job again for another year 

by fellow members of Local 151, lATSE. 

Elected with him for the 1962 year are 

Roy L. McGraw, vice-president: Hugh Mc- 

Mullen, recording secretary; M. F. "Buzz" 

Dewey, treasurer, and Anthony Polanka, 

business manager. 

The meeting will be held at the Pick- 

Nicollet Hotel here. In addition to the 

convention, a full program of events has 

been planned by Variety Club of the 

Northwest for that day. Following the 

convention sessions there will be hors 

d'oeuvres "on the house" in the clubrooms 

at the hotel followed by a dimier in the 

Walnut Room honoring past Chief Barker 

Tom Burke. Tickets at $10 are now on 

sale. 

p.m. Variety Club members and 

At 9; 30 

Allied guests will go back to the clubrooms 

to watch the Academy Awards shown on 

television and play cards. 

Welworlh Observes 

30th Anniversary 

MINNEAPOLIS — Welworth Theatres 

marked its 30th anniversary here with a 

series of meetings for theatre managers 

and circuit executives as part of its semiannual 

conference this week. 

The conference began Monday il2> 

night with a special screening followed by 

business sessions Tuesday and Wednesday. 

On the agenda were plans for circuit drivein 

openings, exploitation, advertising, promotion, 

theatre maintenance, co.st control 

and product and its availability. 

A total of 12 managers from the circuit's 

houses in the area were expected to attend. 

Presiding were E. R. "Eddie" Ruben. 

Welworth president, and Harry Greene, 

general manager. 

R. J. Taylor, Don Perkins 

Get Marcus Promotions 

MANITOWOC. WIS,—Robert J. Taylor 

has been assigned to manage the local 

Capitol and Mikadow theatres by Marcus 

Theatres Management Co. of Milwaukee. 

Taylor had managed the Beaver Outdoor 

Theatre at Beaver Dam for the circuit the 

last eight months, prior to which he had 

been a theatre owner at Cumberland for 

five years. 

Taylor succeeds Lew Ingram here and 

was succeeded in turn, at Beaver Dam, by 

Don Perkins, who had managed the Erwin, 

Tomah, six months for the Marcus organization. 

Perkins, a native of Ironwood, 

Mich., has been with the circuit three years, 

having also managed its theatres in 

Clintonville and La Crosse. 

Taylor, before being an exhibitor in his 

own right, 

had managed Marcus theatres 

at Chippewa Falls, Rice Lake and Menominie. 

Exhibitor Bernie Larkin 

Dies in Madelia. Minn. 

MADELIA. MINN.—Bernie Larkin, 58, 

operator of the Madelia Theatre, died 

March 5. He had been ill with cancer of 

the throat for some time. Services were 

held March 8 at St. Mary's Church. 

Larkin is survived by his wife Vivian: 

a daughter, Coleen, Minneapolis; three 

sons, Michael, with the air force in Los 

Angeles; Terry, Mankato and Danny. 

BOXOmCE March 19, 1962 NC-1

Omaha Variety Starts Its New Year 

With New Strength and New Hopes 

Chief Barker Don Shane (left), city manager for Tri- States Theatres, lines 

up with other officers and crew as Omaha Tent 16 opens a year which is expected 

to see the Club take its place again among leading Omaha charity organizations. 

After a slump the tent is rolling again, as shown in this shot taken at the 

installation party which grossed nearly S2,000. Others, from left: William Bode, 

first assistant; Mai Dunn, second assistant; Willie Wilson, property master; 

Henry McGrath, dough guy, and canvasmen King George, Ed Cohen, Abe Slusky, 

Walter Creal and Frank Larson. 

OMAHA — Despite blizzard conditions, 

Omaha Tent 16 of Variety International 

launched its 1962 season with a highly 

successful inaugural party at the Paxton 

Hotel. More than 1,200 tickets were sold 

for the event and the spirit and wide support 

indicated Tent 16 is headed for a big 

year to take its place again among leading 

Omaha charity organizations. 

In the doldrums for several years, prospects 

are good, judging from an increase 

in membership and an abundance of enthusiasm. 

Chief Barker Don Shane, city 

manager for Tri-States Theatres, reported. 

Other officers sworn in are William 

Bode of WOW-TV, first assistant; Mai 

Dunn, Mai Dumi orchestra, second assistant: 

Willie Wilson, WOW-TV, property 

master; Henry McGrath, McGrath Printing 

Co., dough guy; Charles Amnions, 

Bozell & Jacobs advertising agency, press 

guy, and canvasmen Walter Creal. Beacon 

Theatre; King George, Blue Line Transfer; 

Abe Slusky, Playland Park owner; Ross 

Lorello, Ross' Steak House; Prank Larson, 

20th-Pox branch manager, and Ed Cohen, 

Columbia Pictures. 

The oath of office 

was administered by 

Pat Halloran. Buena Vista Pictures and 

past chief barker. 

One of the hits of the evening was an 

exhibition of ballroom dancing by Mr. and 

Mrs. Adolph Rozanek of Crete. Neb. Theatre 

exhibitors, they are known throughout 

the Midwest for their smooth performances 

and they donated their talent for the inaugural 

party. 

Another who contributed his services 

was Rusty Draper, well-known singer who 

is appearing at the Colony Club night club 

in Omaha. 

Shane said arrangements are being made 

for an Omaha premiere of "West Side 

" 

Story by Tent 16 at the Admii-al Theatre, 

owned by Ralph Blank. 

The ticket campaign is scheduled to 

feature a kickoff ceremony with Mayor 

James Dworak participating. 

H 

U

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patronage 














from Century. 


SOUND SYSTEM 











reproducers.) 

VJi CENTURY 70 MM 35 PROJECTOR (or standard 35 mm). 





SOLD 

BY 

Quality Theatre Supply Co. 

1515 Davenport Sf. 

Omaha. Nebrasko 

Minneapolis Theatre Supply Co. 

75 Glenwood Ave. 

.Minneapolis 2, Minnesota 

Des Moines Theatre Supply Co. 

1121 High St. 

Des Moines 9, lowo 

Harry Melcher Enterprises 

417 West Highland Avenue 

Milwaukee 3, Wisconsin 

BOXOFFICE :: March 19, 1962 

NC-3

which 

. . Don 

. . Jim 

He 

. . Don 

. . Mr. 

I 

ATTENTION! 

Central and North Central 

Drive-In 

Owners and 

Theatre 

Managers 

LET US DO YOUR 

DRIVE - IN 

SCREEN PAINTING 

No ladders, scaffolding, swings or other 

outmoded equipment to mar the 

surface of your screen 

HF/GHT IS NO PROBLEM! 

The picture above shows Noble painting the huge 

"41 Twin Outdoor" screen. This 103 foot high 

tower puts every square inch of your screen 

within easy reach—nothing is missed or overlooked. 

YOU WILL SAVE TIME! 

The portable 103 foot aerial tower comes in 

ready for action. There are no ladders, rigs—no 

ropes to worry about. No danger of falls, etc. 

We know how the job should be done, ond we 

do it that way! 

YOUR MONEY GOES INTO YOUR SCREEN - 

Not for paying workmen climbing all over your 

screen, not for setting up and tearing down oldfashioned 

rigging. There is no waste motion. 

Our aerial tower allows us to reach corners, 

crevices usually overlooked when working from 

shaky swing stages or scaffolds. 

ASK OUR CUSTOMERS: 

We have painted some of the largest ond finest 

drive-in screens in the country. Names on request. 

DON'T DELAY-NOW IS THE TIME- 

FOR APPOINTMENTS 

To Get Your Screen Ready for the New Season 

Write or Wire 

DEAN NOBLE 

NOBLE AERIAL SERVICE 

NC-4 

ROCHESTER, WISCONSIN 

or phone 242J, Waterford, Wis. 

MILWAUKEE 

TJ[rs. S. V. Abramson was re-elected to a 

two-year term as president of the 

Better Films Council of Milwaukee County. 

Also re-elected were Mrs. George Holzbauer, 

vice-president; Mrs. Robert A. Hunholz. 

recording secretary; Mrs. Leslie Dively. 

corresponding secretary, and Mrs. 

Gilbert C. Loeser, treasurer. 

A dispute with Local 18 of the stagehands 

union here caused promoter Clair 

Richardson to cancel two Sunday performances 

of the San Francisco ballet. Richardson 

said he would refund money on tickets 

purchased at his Skylight theatre. Tickets 

purchased from the defunct Variety theatre 

was promoting the ballet be- 

I 

fore Richardson took it over) were to be 

honored at other Skylight attractions, he 

said. The ballet was to have been staged 

at the Oriental theatre. This is the second 

time he has had labor difficulties at the 

Oriental. Richardson said the ballet's 

"yellow card, called for 13 men to set up 

" 

the show, six to work the show and 13 to 

take it down. "But," he said, "the local 

stagehands union 'arbitrarily and with no 

contract' with him or the Oriental, was 

charging double time for the seven men who 

" 

would not be working the show. admitted 

this had been done before, but that 

he was going to make a stand against it. 

John Shanberge, head of the union, says 

double time has been charged here for 

about 20 years, it is fair, and added that 

the shows in question were on Sunday. 

Don Ameche, star of stage and screen, 

has been getting the red plush treatment 

here during his engagement at the Swan 

theatre, where he has the lead in "The 

Reclining Figure." In addition to a number 

of receptions in his honor both here and 

at Kenosha where he left when he was 12, 

radio station WRIT has him doing a series 

of interviews with Lee Rothman, the 

station's assistant manager. Rothman is 

the Variety Club's first assistant chief 

barker. 

MINNEAPOLIS 

Tôn Alexander of Minnesota Amusement's 

advertising department has been in St. 

Luke's Hospital, St. Paul, recuperating 

from yellow jaundice . Urquardt, 

manager of Warner Bros, in Denver, was 

in for the funeral of Art Anderson . . . 

William Madden, MGM midwest district 

manager, was in. 

Pat West, daughter-in-law of Martin 

Weinberger of Weinberger Decorators, appeared 

on the Groucho Mai-x show on television 

MGM, 

March 

.spent 

Mary Max. biller at 

8 . . . 

a weekend in Madison, Wis., 

visiting Kathy Burns Josie, onetime bookers' 

clerk at the exchange . Eshelman, 

manager of the Uptown Theatre, was 

elected second vice-president of the Uptown 

Commercial Club, organization of 

businessmen in the Hennepin and Lake 

area. 

Charles Winchell, president of Minnesota 

Amusement Co., and Henry Greene, 

general manager of Minnesota Entertainment 

Entei-prises, attended Show-A-Rama 

in Kansas City . . . Outstate exhibitors on 

the Row were Jim Skeim, Crosby; "Doc" 

Reynolds, Princeton; Al Davis, Wood Lake; 

Don Quincer, Wadena; Roy Mullen, Cambridge, 

and Pete Campbell, Walhalla, N.D. 

The auxiliary of the Variety Club of the 

Northwest met Wednesday (14) in the 

clubrooms at the Pick-NicoUet Hotel. The 

speaker was Gustaf Eckstrom, astrologer, 

whose topic was "The Solar System and Its 

Influence on Women." There also was personal 

analysis. Marie Wolpert, auxiliary 

president, was in charge of the meeting. 

. . . David 

. 

Proceeds of the recent Parade of 

Quartets concert Februai-y 10 at Northrop 

Memorial Auditorium at the University of 

Minnesota went to the Variety Club Heart 

Hospital research equipment fund. This 

was the 15th "Parade" with over $65,000 

having been given to the Heart Hospital by 

the organization sponsoring the concerts. 

Tom Burke, head of Theatre Associates, 

was vacationing in California 

Seng has closed his theatre at Karlstad 

temporarily MacParlane has reopened 

the Iris Theatre at Velva, N.D. 

OMAHA 

Ven Claypoole, who has been booker for 

Warners here for five years, has been 

named salesman for Paramount in 

Nebraska and parts of South Dakota and 

Iowa. He started with Warners as a student 

booker in Des Moines and was with 

Universal about a year there . . . The Page 

Theatre, which is owned by the Page, Neb., 

community will reopen at the end of the 

month . . . Another community-owned theatre, 

the Stuart at Stuart, Neb., is planning 

an Easter opening. 

Ben Marcus, division manager for Columbia, 

hosted a cocktail party for Iowa 

and Nebraska film folk attending the 

Show-A-Rama at Kansas City. A few of 

the Nebraskans and lowans present included 

John Dugan, Des Moines, United 

Artists; Prank Larson, 20th-Fox, Omaha; 

Howaid Kennedy, Broken Bow exhibitor; 

Sid Metcalf, Nebraska City exhibitor; Russell 

Brehm, Lincoln, Center Drive-In; Mr. 

and Mrs. Carl White, Omaha, Quality Theatre 

Supply, and Bob Collier, Golden Spike 

Drive-In. 

Earl Nansel, who operates the Broadway 

Theatre at Council Bluffs, says business is 

picking up all the time. His theatre was 

closed for about ten months, then reopened 

last June after being remodeled and redecorated, 

so has had to rebuild its 

patronage. This is his second year at the 

convention . and Mrs. Harry 

Hummel of the Scribner Theatre in 

Scribner, Neb., were among the "repeaters" 

in attendance . . . Mr. and Mrs. Robert 

Collier attended from the Golden Spike 

Drive-In at Omaha. Collier formerly managed 

the Claco neai- Kansas City. 

Ralph Falkenberg jr., exhibitor at Lexington, 

had a rough time battling icy roads 

on a drive to Omaha to meet his sister who 

was coming in from Boston . . . Wilber 

Adams, S&M Senace, was back in the territory 

. . . Exhibitors 

after a four-week illness on the Row included Nebraskans Howard 

Kennedy, Broken Bow; Frank Hollingsworth, 

Beatrice; Charles Thoene, 

Lyons; Sid Metcalf, Nebraska City; Ernie 

Van Wey, Gothenburg, and Phil Lannon, 

West Point, and lowans S. J. Backer, Harlan, 

and Arnold Johnson, Onawa. 

BOXOFHCE March 19, 1962

— 

— 

— 

—— 

, 

" 

Large Gap Separates 

Cincy Hits, Misses 

CINCINNATI—Movie attendance, while 

( 

spotty, was quite encouraging, despite the 

bad weather and the number of other attractions 

offered during the week. "Lover 

Come Back," in its fourth week at the Albee 

carried a 175, and "Judgment at Nuremberg," 

in its foui-th week at the Capitol 

drew a 125. 

(Averoge Is 100) 

Albee 

Copltol 

Lover Come Bock 

Judgmenf at 

(U-l), 4th wk 

Nuremberg (UA), 4th wk. 

190 

125 

Esquire 

Grand 

Doctor in Love 

Summer ond 

{Governor), 2nd 

Smoke [Paro), 3rd 

wk. 

wk. 

. 

. 

85 

85 

. 

. 

Guild The Kitchen (Kingsley) 75 

Hyde 

La Dolce Vito (Astor), revival 

Keith Sergconts 3 (UA), 2nd wk 110 

Poloce Light in the Piazza (MGM) 90 

Park 

....175 

Twin Drive-ln Swingin' Along (20th-Fbx) 85 

Volley El Cid AA), I 2th wk 110 

Grim Fare Doesn't Appeal 

To Taste of Detroiters 

DETROIT— It was a deeply disappointing 

week for several local houses which 

opened product expected to be "top-draw" 

only to discover that their potential patrons 

were viewing "Lover Come Back" at 

the Michigan or "West Side Stoi-y" at the 

Madison. 

Adams The four Horsemen of the Apocalypse 

(MGM) 70 

Fox—Satan Never Sleeps (20t-h-Fox) 80 

Grand Circus A View From the Bridge (Cont'l) . . 1 00 

Madison West Side Story (UA), 3rd wk 185 

Mercury A Ma|ority of One (WB), 2nd wk 90 

Michigon Lover Come Back (U-l), 3rd wk 145 

Palms Wor Hunt iUA); Deadly Duo (UA) 110 

Trans-Lux Krim Victim (Pothe-Arrverico) 90 

Big Saturday Night Rush 

Helps Cleveland Scores 

CLEVELAND—This whole town decided 

to come to life on Saturday night. The usual 

rush hour was still rushing at 9 p.m., and 

the downtown holdover scores prove it. 

Allen Pinocchio (BV), reissue, 3rd wk 150 

Colony Art Julius Caesar (MGM), reissue 110 

Continental Art Eve Wonts to Sleep 

(Harrison) 90 

Heights Alt La Belle Americaine (Cont'l), 

3rd

criminal. 

. . Robert 

1 

Aufobiograpbkal Book and Play Nexf COLUMBUS 

Projects, Dore Schary Tells Critic 

By W. WARD MARSH 

its work in "The Unsinkable Molly Brown," 

CLEVELAND—Dore Schary, scripter extraordinary 

and onetime head of MGM the opening performance in New York, de- 

there were still those who, having witnessed 

studios, was here checking "The Unsinkable 

Molly Brown," which he had dii-ected no more understandable here than there. 

clared that the star, Tammy Grimes, was 

on 

With Doris Day to be starred in the 

the stage. 

He has many plans for the future but movie version, the film fan is assured of 

after the fiasco of "Lonelyhearts," he mentioned 

no films but he does have a play- 

one thing Miss Day can do—and she can 

understanding every word, for if there is 

idea or two which may touch Hollywood act and sing— it is to articulate. 

on tender spots. 

In intei-views here, however, he held to Bingo Is Closed Because 

the stage and was neither bitter nor 

threatening toward Hollywood. His newplay 

will be somewhat autobiographical CANTON, OHIO—Because 100 per cent 

It's Not All for Charity 

and will cover his life from his 11th to his of the profits do not go to charity, a fouryear-old 

bingo game held four nights a 

16th year in Newark, N. J. It will have the 

title of "For Special Occasions Only." week at Crystal Lake Park near Massillon 

Its beginning will be rooted in a book; has been ruled illegal. The game was sponsored 

by the North Lawrence volunteer fire 

the play will follow. After that, SchaiT 

wants to do a play with music which was department, the Jackson Little League, and 

popular at the time of World War I. North Lawrence Pish and Game Ass'n. The 

As for Hollywood, what he has in mind groups got 80 per cent of the proceeds, 

for it will be a stage play which will show while the Ci-ystal Lake Amusement Corp., 

the forces of good and evil at work there, which owns the building, was paid 20 per 

and will have no bitterness in it toward the cent for rental and facilities needed. The 

film center. 

corporation also got the money from the 

But so far his future lies with the stage soft drink and refreshment concessions. 

and not with any immediate retm-n to Stark County prosecutor Norman J. Putnam 

said: "Any profit whotsoever makes 

Hollywood for filmmaking. The success he 

has had as a writer and director of stage it bingo I I Anyone receiving anything 

for anything from the game or on 

plays—ând what happened at MGM—unquestionably 

influences his future a great account of the game makes the operation 

deal. 

profitable . . . The entii-e cash flow from 

While Schary was checking the cast and the game must go to charity." 

The bingo game has attracted from 150 

to 225 persons a night, with the average 

gross cash take on Wednesday and Friday 

nights approximately $500 to $600, while 

the take on Satui'day and Sunday nights 

was from $600 to $750. 

FOR 

MARQUEES 

onq 

TR 15477 

Service Ports . Repoirs 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Soxes - %a\t 

DISTIIIBUTORS OF CRETOHS' POPCORN MACHINES 

5633 Grond River Ave. Phone TYIer 4-6912 

Detroit 8, Mich. Nights-UN 3-1468 

MANAGEMENT 

• Mature executive with operational knowhow 

desires contact with expanding theatre 

orgonizotion—D-l or conventional. 

DESIGNER 

BUYER — BOOKER — 

G. B. ODLUM 

BUILDER 

— PUBLICATIONS 

Wiscassed Maine 

P. O. Box 14 

Gets Part in 'Only Money' 

TOLEDO—Joyce Wilber of Toledo, who 

of Young Model of the Year, 

won the title 

received a Paramount movie contract to 

appear in the Jeri-y Lewis pictm-e, "It's 

Only Money." The brunette beauty was 

one of thi-ee semifinalists who won trips to 

Hollywood as the result of a contest staged 

in the Umted States and Canada by the 

Patricia Stevens Schools, which trains 

models. The final choice of Joyce Wilbur 

was made by a committee which included 

Jerry Lewis. 

Buys Theatre Building 

PRANCESVILLE, IND.—Ben Moncel has 

purchased the theatre building; on Bill 

street from Willard Myers of Lakeland. 

Fla. Virgil "Bud" Myers purchased the 

small business room adjoining the theatre 

building on the north and Don Myers 

bought the vacant lot adjoining it on the 

south. 

pi Cid" opened without incident at Hunt's 

Cinestage despite picketing of the theatre 

by union projectionists in a dispute 

over wages and working hours. David 

Cornwell, president of Local 386, said efforts 

to settle differences with owner Herman 

Hunt had been fioutless. The theatre 

and the union have been working under a 

temporary agreement since January. 1961, 

when a previous dispute was settled. 

Ed McGlone, RKO city manager, was 

called to New York City by the fatal illness 

of his mother . Sokol, former 

manager of the closed Loews Broad, was 

in Columbus to settle details of the sale 

of his home here. Sokol is now manager of 

Loew's Theatre in Indianapolis. 

Conferences with newspap>ermen and 

theatremen occupied the visit here of Gordon 

S. White, director of the Motion Picture 

Ass'n of America's advertising code 

administration. He confeiTed with Ken 

Prickett. executive secretary of the ITO of 

Ohio: Sam Shubouf, manager of Loew's 

Ohio: John Barcroft of the Barcroft advertising 

agency; Don Weaver, editor of 

the Citizen- Journal: Dayle Prazier sr., executive 

editor of the Dispatch : Ron Pataky, 

theatre editor of the Citizen-Jom-nal ; Samuel 

T. Wilson, theatre editor of the Dispatch 

and advertising department representatives 

of the newspapers. White leai'ned 

that only minor changes have been requested 

by the newspapers in ad copy in 

recent months and these at infrequent intervals. 

The only continuing problem is 

with two nudist and sex-films houses here, 

he discovered. 

Connie Stevens Presented 

Critics Scroll by Twig 

CLEVELAND — When WilUam Twig, 

manager of Warner Bixjs. exchange, accepted 

the Cleveland critics scroll for 

Connie Stevens as the best "new face of 

1960," at the recent Critics Circle Awards 

Dimier, he promised to deliver the award 

in person. 

When he attended the recent branch 

managers' convention in Los Angeles, he 

made good, giving the scix>ll to Miss Stevens 

who stated that she was very glad and 

pleased to be so named by the Cleveland 

critics in their annual selection of the 

"bests." Miss Stevens was working on a 

"Hawaiian Eye" episode when Twig made 

the presentation. 

'Twins' Idea Wins Prize 

PENSACOLA, FLA.—Saenger Theatre 

Manager Floyd Lyles won the regional promotion 

contest for Paramount-Gulf theatres 

with his novel idea of having identical 

twins on double dates gaining free admission 

to the Danny Kaye movie, "On 

the Double," wherein Kaye played twins. 

I 

I 

DEMBEK CINEMA SERVICE 

Film Buying and Booking — Mimeographing 

Comp\e\e Senice for the Exhibitor 

926 Fox Theatre BIdg. 

Detroit 1, Mich. 

Phone woodward 1-6347 

New Anne Baxter Role 

HOLLYWOOD—Anne Baxter has been 

signed to star in "Mix Me a Person," film 

drama which Victor Saville will produce 

in London this spring, with Les Norman 

dh-ecting. The picture will be made for 

British Lion for Columbia release. 

ME-2 BOXOFFICE March 19, 1962 

1

PLAN FOR 



patronage 














from Century. 

K 


li SOUND SYSTEM 











reproducers.) 

Wi CENTURY 70 MM 35 PROJECTOR (or standard 35 mm) 





SOLD 

BY 

Jones Projector Co. Theatre Equipment Co. Ohio Theatre Supply Co. 

2727 Sixth St., 2211 Cass Avenue 2108 Payne Avenue 

Cuyahoga Falls, Ohio Detroit 1, Michigan Cleveland 14, Ohio 

Madden Theatre Supply Co. 

209 South Third St. 

Louisville 2, Kentucky 

Theatre Equipment Co. 

1206 Cherry Street 

Toledo 4, Ohio 

BOXOFFICE March 19, 1962 ME-3

— 

courtesy 

— 

. . . The 

. . 

CLEVELAND 

•Ted Chifos is closing his Hollywood Theatre 

in Ottawa (Ohio) late this month 

for seven weeks while he goes to Greece 

for the Easter holidays . . . "Small" Crop 

Bill and Janey Haney acquired another 

son March 12. The earlier son is Jack 

but this new one has not been named yet. 

Bill is office manager of the Pathe- 

America exchange. 

Ned Kalafat, son of Jim and gi-andson 

of the late John, one of Cleveland's pioneer 

showmen, is 8 and he has had a hectic 

winter, spending ten days in an iron lung 

and another five weeks in St. Luke's Hospital. 

The hospital has had only similar 

cases of his illness in tlu'ee years— a paralytic 

virus infection or neui-onitis, identified 

by a French scientist, Guillame Beres, 

but Ned fooled them good; he's getting 

well and is Jim ever brightened up these 

days! 

William N. Skirball of Skii-ball Theatres 

in the Keith Building is recovering from 

a serious eye infection, origin unknown, in 

Mount Sinai Hospital. In town for pictui-e 

buying was Ralph Russell, Palace, Canton 

. . Marshall Pine, executive head of Associated 

Theatres and president of Allied 

States, and his wife and Jack Araistrong, 

president of Armstrong Theatres, Bowling 

Green, and Mrs. Annstrong will attend the 

Allied convention in New Orleans. 

An informal and completely unplanned 

reunion between three veteran industrymen 

took place when Gordon S. White, advertising 

code administrator of the Motion 

Picture Ass'n of America, came here on 

his first lap of his countrywide association 

toui'. The get-together-trio consisted of 

Duke Hickey, U-I area and roving publicist; 

Ten-y Tui'ner, exploiteer extraordinai^y, 

who was here on a special MGM assignment, 

and 'White. The three met at the 

Statler-Hilton Hotel for a dinner and a 

gabfest. Prior to his return to U-I's field 

staff and subsequent assignment to Cleveland 

a decade ago. Hickey was for many 

coordinator of the MPAA Com- 

years field 

munity Relations division under the late 

Will Hays and a next office colleague of 

White. Sitting with the three vets, shooting 

lii 

i/. 

READY NOVjM 1 


ASK ABOUT 

FILMACK'S 

EXCITING 

NEW 

SALES AIDS 

TO HELP YOU 

SELL YOUR 

MERCHANTS 

Drive - In 

Merchant Ads 

Sales Manual 

FIIMACK TRAILER CO.. 1327 S. WABASH, CHICAGO 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 

2108 Payne Ave. 

Detroit, Mich. 

Cleveland, Ohio. 

the breeze, was Fi-ank Arena, city manager 

for Loew's Theatres. 

Lew Horwitz and Sanford Leavitt of the 

Washington circuit are holding open house 

fand a cocktail party) Tuesday (20) in 

their completely renovated, rewii-ed and 

remade New Palls Theatre in nearby Cuyahoga 

Palls so that guests may have a look 

at the new one-camera Cinerama installation. 

The house is to reopen March 28 with 

"This Is Cinerama" and continue with 

other Cinerama's older films but may interrupt 

any time to show MGM's "How 

the West Was Won." No date yet has been 

set here for this new MGM Cinerama featui-e, 

but Manager Max Mink feels that his 

Palace is sui-e to get it because the theatre 

is ah-eady set up and ready to go with 

Cinerama any time MGM is. 

Mr. and Mrs. Michael Graczyk, Natrona, 

Pa., announce the engagement of their 

daughter Jeanne to Richard T. Miller, son 

of Mr. and Mrs. Yaro A. Miller of Cleveland. 

Yaro is office manager of the Warner 

exchange here. The bride-to-be is a junior 

at Alliance College, Cambridge Springs, Pa., 

and Richard is a graduate of Shaw High 

and Alliance College, where he is working 

in an administrative capacity. The wedding 

will be in June, 

The drive-ins are beginning to open. 

Cooperative's ai-e almost all up and running, 

as is the Leathei-wood, Barnesville. 

Opening April 6 will be the Plymouth in 

Plymouth . . . Starting in May, the Selected 

Pictures Corp. drive-ins will offer "Poor 

White Ti-ash," produced by Mike Ripps. 

This film formerly was released thi-ough 

United Ai-tists. It will be given special 

handling for each engagement, including 

an advance man for each opening. 

It 

could be and probably was your correspondent 

who, writing of the very happy 

silver anniversary of the Jack Silverthornes 

last week, called their beautiful 

daughter Sandra, married and one more 

year to go at Miami University. And lo! 

we've known SHARON from childhood. 

"We've only one," asks Jack, "and who 

could ask for more than SHARON?" 

Talent turns up from unexpected sources 

here. For example, coming out of the Film 

Building yesterday we met Rhoda Koret. 

long, long time with Academy Films, which 

has not had a paragi-aph of news for a 

long, long time, and Rhoda has a good one. 

She is creating Martha Brewster, one of 

the crazy old biddies in "Arsenic and Old 

Lace," which the prominent Karamu Theatre 

is reviving—most successfully. 

Paramount has a picture coming up, 

"The Pigeon That Took Rome" (North African 

campaign I, BUT the Warner Bros. 

exchange has the real publicity angle 

the pigeon that took over Wanner Bros.' 

air conditioning unit. All winter the pigeons 

have kept waiTn ( of Warners > and 

now that winter home has become a nm-- 

sery, to wit, one beautiful blue mama pigeon, 

one sloppy chick and one egg, indetenninate. 

Norman Chasey Resigns 

JEWETT CITY, CONN.—Norman Chasey 

has resigned as resident manager for 

Perakos Theatre Associates at the State 

Theatre. His replacement will be disclosed 

shortly. 

CINCINNATI 

^Varshall Fine, Associated Theatres, 

Cleveland, was the honored guest at an 

exhibitor luncheon in the Cincinnati Club. 

P. W. Huss jr., president. Associated Theatres 

of Cincinnati, presided and welcomed 

Pine as a member of the local fraternity 

of exhibitors, since the Associated Theatres 

of Cleveland recently pui-chased the Shor 

interests in the Cincinnati Theati-es Co. 

In addition to his own theatre interests. 

Fine is president of National Allied and 

the Independent Theatre Owners of Ohio. 

Donald Duff, foiTnerly booker for Realai-t 

Pictures of Cincinnati and in the industry 

since 1924, has been appointed exchange 

manager of the American International 

Pictui'es of Cincinnati, with offices at 

1634 Central Pai-kway. 

Walter Eurling, West 'Virginia exhibitor, 

recently purchased the 400-seat Capitol, 

Logan, W. Va.., from Albert Thalheimer. 

After considerable renovation, including 

a new screen, the house opened March 16 

Dixon, Beverly, which has been 

closed for some time, was reopened by 

owner Paul King March 16 . . . James 

Pethtel is the new manager of the Alpine, 

Alpine, W. 'Va., owned by Frank L. Weitzel, 

exhibitor and independent booker. 

. . . Etta 

James Herb, owner of the Ohio, Fi-anklin, 

is recuperating from eye sui'gery, and 

A. H. Dui-en, WB manager, is in satisfactory 

condition after minor sm-gery . 

Gertrude Lang, secretary for Variety Tent 

3, has been released from the hospital and 

is convalescing at her home 

Kuhhnan, secretary to A. H. Duren, underwent 

major surgery this week, and her 

condition is satisfactory. 

Filmrow was aUve with visitoi'S last week, 

as preparations for di'ive-in OE>enings ai-e 

being completed and spring b(X)kings 

planned. Among those noted were from 

West Virginia.—Prank AUara, Matewan; 

Roy Leitsinger, Man; Charles Sugar-man, 

Parkersburg; C. D. Hag:er, Madison; from 

Ohio—Wally Allen, Dick Dickerson, 

Springfield; Fred Lentz, Toledo; Pi-ank 

Nolan, Athens; Hank Davidson, Lynchbui-g; 

Robert McLain, Lebanon; from Kentucky—O. 

G. Roaden. Loyall, and Walter 

Wyrick, CarUsle; J. C. Weddle, Lawrencebui-g, 

Ind.; Tom Byerle, Detroit, and Jack 

Springer, Chicago. 

BOWLING 

DETROIT — Projectionist Local 199 

moved way out in front in the Nightingale 

Club Bowling League by taking all four 

points from Amusement Supply. Theatre 

Equipment stayed on their heels by taking 

two from Altec, and National Theatre Supply 

took three from National Carbon but 

is still in the cellar: 

Teom W L Teom W L 

Local 199 ..S6 36 Not. Carbon 441/1 471/2 

TEC 491/2 421/j Ams't Supply 411/, 5OV2 

Altec 461/2 4 S 1/2 NTS 38 54 

High scores: Carl Mingione, 216-202, 

605; Jules Pavella, 223-200, 597; Jack Colwell, 

201-198. 566; Roy Thompson, 225, 

547; Francis Light, 232, 525; Edgar Douville, 

200; Garry Lamb, 192; Nick Forest, 

191; Roger Robinson, 505. 

Second games: Jack Colwell, 219-210, 

586; Bill Fouchey, 198, 545; Robert Bloch, 

198, 513; Carl Mingione, 205. 508; Fred 

Warendrop. 194. 

« 

i 

ME-4 BOXOFFICE March 19, 1962 

I

i 

— 

— 

— 

'Lover' Is Hartford's 

Best in a 4th Week 

HARTFORD — "Lover Come Back" 

romped happily along into a fourth Allyn 

week. 


Allyn Lover Come Bock (U-l), 4th wk 125 

Art Cinema Flesh ond Desire (SR); Her Bridal 

Nighf (SR), revivols 85 

Cineroma Tiiis Is Cineromo (Cineromo), 

25th wk 

Cine Webb The Five-Day Lover (Kingsley) . 

100 

1 1 5 

E. M, Loew The Parent Trap (BV), revival 

. . . 

....100 

Loew's Polocc Pinocchio (BV), reissue, 4th wk. 90 

Loew's Poll Sergeants 3 (UA), 2nd wk 120 

Rivoli Neapolitan Carousel [Lux); Anotomy 

of Love !SR), revival 110 

Strand Satan Never Sleeps (20th-Fox); 

Swingin' Along :20th-Fox) 90 

Rapidly Growing General Corp. 

Breaks Ground for Peabody Theatre 

British Comedy Starts 

In New Haven Lincoln 

NEW HAVEN—Nutmeg Theatres circuit's 

flagship, the Lincoln, brought in Governor 

Films' British comedy import. "Carry On. 

Constable," to good business. 

Crown Odd Obsession (Harrison); Wake Me 

When It's Over (20th-Fox), revival 90 

Lincoln Carry On, Constable (Governor) 135 

Loew's College Pinocchio (BV), reissue, 3rd wk. 110 

Paramount Lover Come Back !U-I), 4th wk. ..120 

Rc-ger Shermon Satan Never Sleeps (20th-Fox); 

Swingin' Along (20th-Fox) 105 

WhoHey Summer and Smoke (Para), 3rd wk. 115 

R. I. Racing Board Hears 

Complaints by Theatres 

PROVIDENCE—A hearing was begun 

before the state racing and athletics hearing 

board here March 7 on appeals, including 

those from theatre owners, against 

the recent authorization of night racing 

at Rhode Island's two pari-mutuel race 

tracks this season. 

The racing commission has given Narragansett 

Park and Lincoln Downs permission 

to conduct races on 24 nights each, 

in addition to the tracks' regular daytime 

racing schedules. 

The first witness at the hearing, which 

was expected to continue for several days, 

was chairman Testa of the racing commission, 

who said the commission, in approving 

night racing, had considered its effect on 

theatres, recreation, industrial development, 

retail sales, bowling alleys, discount 

houses and nearby residents. He expressed 

the belief that the overall effect of night 

racing will be good. 

'Day Earth Caught Fire' Set 

For COMPO Plan in Boston 

BOSTON—Universal's "The Day the 

Earth Caught Fire" will be the first attraction 

to be promoted by the COMPO 

merchandising plan in this territory and 

first run dates will start on April 19. 

Malcolm C. Green and Arthur Howard 

are cochairmen of the executive committee 

which will guide the operations. Other 

members of the committee are Paul Levi. 

Albert Lourie. Lloyd Clark. George Roberts. 

Richard Owens. Carl Goldman. Chester 

Stoddards, Mickey Daytz. 

Bernard Hickey. 

Julian Rifkin and Charles Mason. 

Alec Moss, who coordinated the COMPO 

campaigns in Pittsburgh and Cincinnati, 

currently is in Boston prepai'ing the campaign. 

Raoul Walsh directs WB's "PT-109." 

based on the legendary wartime exploits of 

Lt. John F. Kennedy. 


Taking part in spade work for New England's latest shopping center theatre, 

left to right, were Newton L. Waizer, vice-president, Jordan Marsh Co.; 

Andrew Murphy, vice-president in charge of real estate. Allied Stores; Edward 

T. Meaney, mayor of Peabody, Mass., site of the North Shore Shopping Center; 

Richard T. Smith, president. General Drive-In Corp., and M. T. Rhodes, manager. 

North Shore Shopping Center. 

PEABODY. MASS.—Ground was broken 

at the North Shore Shopping Center here 

recently for the construction of a $2,000.- 

000 project, a 1.200-seat theatre. 32-lane, 

ten-pin bowling center and luxury restaui'ant, 

by General Drive-In Corp. of 

Boston, national theatre-re.staurant-bowling 

chain. 

Plans call for the bowling centei' to be 

completed by early August and the theatre. 

"Cinema at Northshore." and the restaurant. 

"Yankee Beefeater," to be in operation 

about Labor Day. 

Dignitaries from Peabody and executives 

of Allied Stores, owners of Northshore. and 

officials of General Di'ive-In Corp. of Boston 

participated in ground-breaking ceremonies. 

Richard A. Smith, president of 

General Drive-In Coit>.: Nick Lavidor. 

drive-in division manager: Melvin R. Wintman, 

general manager; Howard Spiess. assistant 

general manager; Herbert Herwitz. 

bowling division; Mayor Edward T. Meaney 

of Peabody; Andrew L. Mm'phy, vice-president 

of Alstores, realty division of Allied 

Stores Coi-p., were among those participating. 

Designed for the convenience and leisui'e 

enjoyment of the vast North Shore communities, 

the theatre will be known as the 

"Cinema at Northshore." and is the second 

Cinema to be built in New England. 

The first was built at Shoppers World. 

Fi-amingham. in 1951. The bowling center 

will have the name of "Holiday Lanes." 

as do most others in General's circuit. 

Present plans call for the theatre to feature 

the latest and finest in appointments, 

including the largest screen in New England. 

64x30-feet. covering the entire front 

wall of the theatre. The comfort and convenience 

of the public have detennined 

the design and equipment. President Smith 

said. 

For example, he pointed out. pushback 

se?ting will pemrit patrons to pass between 

rows without causing anyone to rise and 

staggered seating on an inclined floor will 

give an unobstructed view of the screen 

from any seat in the theatre. 

The air conditioning system has been 

engineered to change thermostatically from 

cooling to heating as needed and the theatre 

structure will be acoustically treated 

throughout. Stereophonic hi-fi speakers, 

concealed in the walls, surrounding the 

auditorium will virtually immerse the audience 

in sound. 

The Northshore Shopping Center's 8.000- 

car free parking area will be available to 

patrons at the Cinema. A popular feature 

of all General's Shopping Center theatres 

is a lobby art gallery, which will be included 

in the new Northshore "Cinema." The projection 

and sound equipment will represent 

the latest develoi>ments from the field 

of electronic research and engineering. 

The Holiday Lanes bowling center will 

be in keeping with General's policy of providing 

ten-pin bowling in an atmosphere of 

luxury. The new center will be completely 

air conditioned and provided with the latest 

and finest in automatic equipment. For 

the bowler's convenience, there will be a 

free nm-sery and civic organizations. Free 

instruction, a well stocked pro shop, and 

the ultimate in service will be among the 

features of the new center. 

In addition to featuring a superb dinner 

menu for leisure dining enjoyment, 

the restam-ant will specialize in shoppers' 

luncheons to accommodate the thousands 

of visitors to the popular Northshore Shop- 

(Continued on next page) 

NE-1

. . Ten 

. . Long-anticipated 

. . The 

I 

HARTFORD 

Dete DeCarli, the Allyn Theatre's chief 

projectionist and business agent of 

Local 486. lATSE, got the good word from 

the doctor and checked out of St. Francis 

Hospital following a medical stay; he has 

been resting at home . . . Mike Rataich, 

Allyn stagehand, is home from Florida . . . 

Bob Tin-ell, suburban district manager for 

Lockwood & Gordon Enterprises, planned 

to vacation in Connecticut during a threeweek 

respite from business. 

MGM's classic comedy, "A Night at the 

Opera," with the Marx Bros., was screened 

twice 

1 6 and 8 p.m.i at the 200-seat Avery 

Memorial Theatre for Wadsworth Atheneum 

membership . suburban theatres 

participated in a $500 cooperative 

promotional venture for U-I's "Flower 

Drum Song." The Hammer Advertising 

Agency, which also services the L&G Cinerama 

Theatre, attended to newspaper and 

radio campaigns: $350 went to the press 

and the remainder to air outlets. Two stations—WCCC 

and WKNB—carried radio 

spots and ties in with a giveaway of 

"Flower Drum Song" record albums, ginger 

ale and theatre passes. Bob Tirrell. L&G. 

told BoxoFFicE, "Universal is to be given 

credit for going along with this idea in an 

attempt to build up some business in the 

suburban runs!" 

Sperie P. Perakos, general manager of 

Perakos Theatre Associates, met with Tom 

Grace. Eastwood, and John D'Amato, Elm, 

on upcoming promotion. 

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Cultural Center Opposed 

By Some Property Owners 

WALLINGFORD, CONN. — Pi-operty 

owners opposed to the gr-anting of a zoning 

change to the Oakdale Park Development 

Corp. for construction of an eight-million 

dollar cultural and recreational center—to 

include an art motion picture theatre—in 

the Cook Hill area will file an appeal to the 

court of common pleas decision rendered 

in upholding the planning and zoning commission 

action. 

Counsel for the appellants in the common 

pleas court action—Robert L. Fay and 

William H. Regan—said their clients have 

approved the appeal to the state supreme 

com-t of errors at Hartford. 

Ben Segal, managing director of Oakdale 

Musical Theatre, 2.100-seat musical 

summer theatre, is prime backer of the long 

anticipated center, which would serve both 

New Haven and Hartford. The site is midway 

between both cities. 

NEW HAVEN 

gob Carney, Loew's Poll, Waterbury. manager, 

and his wife are marking their 

30th wedding amiiversary . . . Ex-New 

Havener Ron Weyland has a role in the 

upcoming Harold Hecht UA release, "Taras 

Bulba," which stars Tony Curtis, Yul 

Brynner and Christine Kaufmann . . . 

Entertainer Liberace will appear at the 

Paramount Theatre here April 24, proceeds 

going to the New Haven Lions Club's sight 

conservation- welfare program. 

The County Cinema, Fairfield, tossed 

past house records for a resounding loop 

with the first week's take oir U-I's "Lover 

Come Back." Teaser ads, with photos of 

the principal players prominently displayed, 

were used in the suburban press, 

both prior to and during the first week. 

Franlilin E. "Fergie" Ferguson, general 

manager of Bailey Theatres, reported U-I's 

"Flower Dioim Song" broke all existing 

Whalley house records for a regular-priced 

attraction . 

Aster International's 

controversial import. "Les 

Liaison Dangereuses," had its Connecticut 

bow at the Avon, Stamford . mother 

of Franklin E. Ferguson has been ailing. 

General Starts Work 

On Peabody Theatre 

(Continued from NE-1) 

ping Center. As with the Cinema and Holiday 

Lanes, luxury both in atmosphere and 

service will be the keynote. 

General Drive-In Corp.. which is Bostonbased, 

has been a pioneer in the development 

of the shopping center theatre, just 

as it was a leader in the development, dui'- 

ing th° 1940s and 1950s, of the drive-in theatre. 

Its first shopping center theatre was 

placed in operation in Shoppers World, 

Framingham. in 1951 and is also known as 

the Cinema. 

During the past year, the company has 

oijcned a:'ditional shopping center theatres 

in Orlando. Pompano Beach. Sarasota and 

Daytona Beach. Fla.; two others recently 

opened in New Jersey, one at Menlo Park 

and one in Chen'y Hill. The company has 

eight more such theatres planned for construction 

dui-ing 1962. In addition, it owns 

and operates 26 drive-in theatres, 20 suburban 

theatres, and a large chain of bowling 

centers of which ten are located in 

New England. 

Discipline, Dedication 

Back of Quality Films 

HARTFORD—Quality screen entertainment 

calls for tremendous personal discipline 

and dedication. Hartford Times 

amusements editor-columnist Allen M. 

Widem told a West Hartford Lions Club 

dinner meeting. 

"Forget the glamorous connotations," he 

said, "and remember that only through 

diligence can the best objectives be reached. 

A lazy player, a lazy writer, a lazy director 

can mean the difference between quality 

and fair-to-middlin' entertaiimient." 

Opera Film Series Opens 

At Springfield Capitol 

SPRINGFIELD — The Stanley Warner 

Capitol opened a series of Tuesday evening 

grand opera programs in four successive 

weeks, screening Madame Butterfly, March 

6; Tosca, March 13: Aida, March 21. and 

Don Giovanni, March 27. 

Admission is $1.25 for a single ticket and 

- $3 for series ticket. 

-. A special 4 p.m. matinee screening of 

I 

I 

I 

"Aida" was slated for March 21, the student 

admission for the single presentation 

advertised as 50 cents. 

2 years for $5 D 

seiufinB 

' yeor for $3 D 3 years for $7 

D Remittonce Enclosed D Send Invoice 

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Books 'Summer' 

NEW HAVEN—Paramount booked the 

tiioo Bridgeport area showing of "Sunmier 

and Smoke" into the Stratford, Stratford, 

owned and operated by Albert M. Pickus, 

TOA (Theatre Owners of America) board 

chairman, the move by-passing downtown 

Bridgeport, traditionally premiere site for 

important pi"oduct. 

Hosts Kiddies in Norwich 

NORWICH, CONN.— Mrs. Evelyn Barrett, 

Stanley Warner Palace, ran a special 

kiddies matinee, featui'ing MGM's "The j 

Adventm-es of Huckleberry Finn" and car- 1 

toons. Free cowboy hats went to the first > 

' 

650 youngsters in attendance. 

\ 

NE-2 

BOXOFFICE March 19, 1962

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BOXOFHCE March 19, 1962 NE-3

- 

PROVIDENCE 

The Frank Sinatra -Dean Martin film, 

"Sergeants 3," went into its fourth and 

final week at Loew's, where it was announced 

that the opening of the next attraction 

there, "King of Kings." had been 

postponed for a week. Other extended runs 

in the area included the Rock Hudson 

Doris Day movie, "Lover Come Back," 

which started its foui-th week at the RKO 

Albee: the Sophia Loren hit, "Two 

Women." which was held over for its third 

week at the Art Cinema, and "The Mark." 

which had its third week showing at the 

Avon Cinema. 

Police in Smithfield have reported that 

the theft of a bag containing $653 from 

a police station cell last December has 

been solved with the arrest of a 15-yearold 

boy, who said he spent all the money 

on a "good time." including the piu'chase of 

a secondhand car. The money belonged to 

the Route 44 Drive-In in that area and had 

been left with the police for safekeeping. 

A week later, when the theatre operator 

came around to pick up the money, it was 

discovered that someone had sneaked into 

the police cell and made off with it. 

A petition by Crescenzo Calise, proprietor 

of Christy's Spaghetti Place in downtown 

Providence for permission to show movies 

there without a license has been denied by 

Judge Stephen A. Pamiing in superior 

com-t. Films were being shown to patrons 

of the restaurant some months ago but 

licensing officials warned the owner that 

a special license would be required if the 

presentations were continued. 

Lilo, the French actress, visited Providence 

on a promotional venture while appearing 

at the Bradford Roof Theatre in 

Boston and told Ted Holmberg, Providence 

Journal-Bulletin entertainment editor, that 

her husband, Marquis Guy de la Passardiere, 

a movie and play producer in France, 

will produce a new show in this country in 

the fall. It is tentatively titled "Red Petticoat" 

and is based on the Marlene Dietrich 

movie, "Blue Angel." 

Rhonda Fleming, the film actress, will 

appear in "A Night With Gershwin" at the 

Ri.ode Island Auditorium, Saturday night, 

April 14. Others in the one-night attraction 

will include Earl Wrightson. Skitch 

Henderson and the Ray Charles Singers. 

VERMONT 

Touring March, movie theatres in the area 

are having competition from "hillbilly" 

shows being staged by Doc Williams' 

troupe, starred on WWVA in Wheeling, W. 

Va. Two-horn' shows were announced for 

various dates during the month in Concord, 

Waterbury, Chelsea, Island Pond, St. Albans, 

Richford, Montpelier, St. Johnsbm'y, 

Rutland and Hyde Park, as well as the 

nearby New Hampshire towns. Monroe and 

West Lebanon. 

The Flynn Theatre in Burlington presented 

the third in its series of four filmed 

operas March 6. The attraction was Rossuii's 

comic opera, "Figaro, the Barber of 

Seville," with Milton Cross as the guest 

commentator. 

At the town meeting in North Hero 

Maich 6, voters reversed a previous stand 

by approving Sunday movie shows and 

baLcball games. Similar action was taken 

by the voters in Fairfax. 

Fred Wilbur Dies at 87; 

Former Theatre Musician 

HARTFORD—Fred A. Wilbur, pianist, 

composer and conductor, died at his home 

here at the age of 87. He served as musical 

director of the old Middlesex Theati-e, 

Middletowai. and was on the orchestra staff 

at the Palace. Hartford, back in the vaudeville 

era. 

George M. Cohan, Fred Astaire, Marie 

Dressier, Harry Lauder and John Barrymore 

were among personalities singing, 

dancing and performing to his musical direction 

here. 

Boothman Fred Warner 

NEW HAVEN—Fred L. Warner, 74. retired 

Paramount Theatre projectionist, 

died. A longtime member of Local 217, 

lATSE. he retired from the Paramount 

booth in 1953. 

Join the Widening Circle 

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on response of patrons to pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

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Address your letters to Editor. 

"Exhibitor Has His Say." 825 

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BOXOFFICE 

Always in the Forefront With the News 

NE-4 BOXOFFICE March 19, 1962

— 

— 

— 

I Bombed 

— 

'4 Horsemen' Is Big 

In 2 Toronto Spots 

TORONTO—The one big picture of the 

week in Toronto was "The Pour Hoi-semen 

of the Apocalypse" which opened simultaneously 

at dow-ntown Loews and the Uptown 

with the promise of exceptional returns 

despite the observance of Lent. The 

other new program consisted of a pair of 

action pictui-es at the Carlton. The Hollywood 

has the longest engagement currently 

in the holding of "Breakfast at Tiffany's" 

for a 13th week. 

lAveroge Is 100) 

Carlton 

Pcorl Harbor (SR); Then 

There Were Three (SR) 100 

Eglinton -Holiday In Spain 

(Cinemirocle). 12fh wk 110 

Hollywood Breakfost ot Tiffany's (Para), 

13th wk 100 

Hylond Raising the Wind !20th-Fox), 2nd wk. 105 

Impenol A Moiority of One (WB), 2nd wk 105 

Loew's, Uptown The Four Horsemen of the 

Apocolypse (MGM) 115 

T. voir— El Cid (AA), 12th wk 110 

Towne A View From the Bridge (IFD), 4th wk. . .100 

University Judgment at Nuremberg (UA), 

4rh wk 110 

Montreal Film List 

Has Powerful Draw 

MONTREAL—With such good films as 

"West Side Story," at the Alouette, "Judgment 

at Nui-emberg" at the Imperial and 

"El Cid" at the Seville, added to a good assortment 

of either other holdovers or newcomers, 

Montreal leading motion pictures 

in the week under review maintained good 

boxoffice results. Fairer weather, following 

a vei-y long stretch of very cold and stormy 

conditions, made for renewed evenings out 

for many good people, including the 

younger set. 

Alouette West Side Story (UA), 2nd wk. Excellent 

Avenue Whistle Down the Wind (20th-Fox) ..Good 

Capitol Soil o Crooked Ship (Col) Good 

Impenol Judgment at Nuremberg (UA), 

3rd wk Excellent 

Kent The Innocents (20th-Fox), 3rd wk. Excellent 

Loew's Pocketful of Mirocles (UA) Good 

Paloce One, Two, Three (UA), 2nd wk Good 

Seville—El Cid (AA), 11 th wk Good 

Snowdon Rocco and His Brothers 

(Astral), 3rd wk Good 

Westmcunt Învasion Quartet (MGM), 2nd wk. Good 

Better Vancouver Weather 

A Boon to Theatremen 

VANCOUVER—Improved weather conditions 

gave local theatres a shot in the 

aiTn. Polks have been kept home too long, 

so they came out in crowds to visit theatres. 

Best in town was "Breakfast at Tiffany's" 

on its sixth week. "The Mark" also was 

good at the small-capacity Studio. "Whistle 

Down the Wind" still was doing okay on 

its 11th week. 

Copifol Bachelor Flat (20th-Fox) Foir 

Orpheum Mysterious Island (Col) Fair 

Pork Whistle Down the Wind (2Cmi-Fox), 

1 1th wk Good 

Plczo Pit and the Pendulum (AlP) Foir 

Stonley King of Kings (MGM), 10th wk Foir 

Strand Breakfast ot Tiffany's (Para), 7th 

d.t. wk Good 

Studio The Mark (IFD) Good 

Vogue Tender Is the Night (20th-Fox) Fair 

New lA-CBC Contract 

OTTAWA—The Canadian Broadcasting 

Corp., a federal agency, has signed a new 

contract with the lATSE which provides 

for wage increases for 1,500 members, many 

of whom are projectionists. The two-year 

agreement calls for a wage increase totaling 

5 per cent, of which 3 per cent was retroactive 

to January 1, the balance to be 

effective January 1, 1963. 

INDUCTED INTO PICTURE PIONEERS—The 15 men pictured above are 

the new inductees into the Canadian Picture Pioneers. The photo was taken 

recently at the 21st annual CPP dinner meeting held at the Park Plaza Hotel in 

Toronto. From left, rear row, are Howard Schedewitz, Syd Roth, Lewis Applebaum, 

Bob Gardner. Tiff Cook. Doug Wark. George Heiber and Lou Fox. Front row: 

Morris Appleby, Robert Lester, Barry Widget, John P. Harris, Harry Rosenburg, 

Leo McGinty and Robert Harcourt. 

Legislators Ask to See 

What Film Censors Do 

VICTORIA—The provincial motion picture 

censor should demonstrate his craft 

to all members of the legislature, two of 

James Rhodes and 

the members proposed. 

Arthur Turner asked to see what the 

censor does. 

We're voting $20,000 and we don't knowwhy." 

said Rhodes. iThe vote for the Vancouver 

office totaled $20,421. i 

Dave Barrett wanted to know what yardstick 

the censor used in his decisions. He 

noted some of the literature most prized 

by scholars could be questioned by some 

people. 

"Nobody's got it on Shakespeare for a description 

of life in the raw. Canterbury 

Tales in comic book form would shock the 

pants off some of our citizens," he said. 

Randolph Harding disagreed with Barrett's 

doubts that there was a valid argument 

for censorship. He didn't agree with 

non-censoring of movies or non-censoring 

of newsstands. It undoes the work done in 

education, he said. 

"If some of these silly pictures were 

censored across the line, everyone would 

be better off," he said. 

John Tisdalle called for a salary boost 

for the censor, R. W. Macdonald, who now 

earns $6,180. 

Sturdy Proiit Gain 

Is Reported by FPC 

Toronto—A substantial increase in 

net profits for 1961 for Famous Players 

Canadian Corp. was reported March 

9 by President J. J. Fitzgibbons in a 

statement to shareholders. The 25-cent 

dividend was distributed for the first 

quarter of 1982. 

"We are happy to report an improvement 

in our operating results for the 

fiscal year ended Dec. 30, 1961," Fitzgibbons 

reported. "Unaudited figures 

indicate net profits for the year from 

all sources of $2,423,922 or $1.40 a 

share, compared with $1,857,251, or 

$1.07 a share in 1960." 

Fitzgibbons welcomed as a new member 

of the board of directors Joseph 

A. Sullivan, appointed to the Canadian 

Senate in 1957. He is a prominent 

Toronto doctor. 

Oscar Sweepstakes 

Under Way in Toronlo 

TORONTO—An Academy Awards Sweepstakes 

promotion got under way here under 

the sponsorship of the Toronto Star. General 

Motors of Canada cooperated by putting 

up a Buick motor car as the first 

prize. A mink cape is the second prize. 

Oscar promotions were started across 

the Dominion under the stimulus of the 

Motion Picture Industry Council of 

Canada's pi-omotion committee headed by 

Charles S. Chaplin. 

The Toronto Star's opening announcements, 

four columns in size, listed the 

nominees in six categories and included 

a special group of five British and foreign 

films, selected by motion picture critics of 

Canada. 

Local theatres are distributing the ballots. 

The five critic-selected "nominees" are 

The Entertainer, La Dolce Vita, Whistle 

Down the Wind, Greengage Summer and 

Saturday Night and Sunday Morning. The 

Star contest closes at midnight April 5 

and the Oscar ceremonies are scheduled 

for April 9. 

In the Toronto area the promotion is 

being handled by Mort Margolius of Famous 

Players and Frank Lawson of Odeon. 

Elsewhere the work will be done by Win 

Barron of Paramount and Sam Glasier of 

20th-Fox. 

Chaplin, who resigned as general manager 

for United Artists in Canada some 

weeks ago, is now concentrating on the 

Academy Awards exploitation. 

On Art Screens 

TORONTO—One auditorium of the Little 

Cinema featured the Canadian premiere 

of "Lady With the Dog" while the other 

section held "Ballad of a Soldier" for a 

fifth week. The Civic Square made its 

debut as a cinema with the playing of 

"Teutonic Knights" from Poland. "It Happened 

in Canada" went a second week at 

the Christie Cinema. "La Strada' took a 

turn at the Kent and "Wages of Pear" was 

offered at the Savoy while the International 

Cinema secured a third week with "Illicit 

Interlude." "Ocean's 11" played the Arcade 

and "A Place in the Sun" was at the Park. 

BOXOFFICE March 19, 1962 K-1

. . Joseph 

. . Manager 

MONTREAL 

Tîchael Costom, executive director of 

Cine-Art Film Distributing Co.. Grimco 

Amusement Co. and Tel-Art Films Co.. 

whose operations include the Canadien and 

Plaza theatres, returned from a threemonth 

trip to France, Italy. Spain and Germany 

where he viewed some 250 to 300 

films. He brought back a total of 37. the 

majority of which he bought in Prance. 

Costom said France is "now really making 

films. Films with imagination . . . and action." 

Marcel Lavelle of the J. A. Lapointe distribution 

office and his wife spent a weekend 

at Quebec City, attending the capital 

city's winter caniival . Pollon of 

IFD and Allied Artists was in the Nicolet 

district . . . F. Jette has closed the Acadia 

Cinema of St. Jacques de Montcalm temporarily. 

No reasons were advanced. 

A number of French-language films were 

going good on local screens. The Canadien 

and Plaza featured a double bill comprising 

"Mon Dernier Tango." starring Sarita 

Montiel, and Les Magiciennes: the Ritz had 

"Un Taxi Pour Tobrouk; the Laval had 

"Leon Morin, Pretre"; the St. Denis and 

Bijou had good audiences with "Le Secret 

du Chavalier d'Eon" and "La Dragee 

Haute." 

Exhibitors seen at local film exchanges: 

Paul Dussault of the Royal Theatre, Etonnacona, 

and the Elysee at St. Basile le 

Grand; Mr. and Mrs. U. Pelletier of the 

Alma Theatre, Alma; Georges Champagne, 

manager at Shawinigan; Jack Adelson of 

the Alhambra and Roxy theatres. Ste. 

Agathe des Monts; Maurice Arpin of the 

Pointe Claire, and Roland Menard of the 

National and Palace of Grand'Mere. 

Alain Resnais, producer of "Hiroshima, 

Mon Amour" and "L'Annee Demiere a 

Mainenbad," flew in to attend the premiere 

of the latter film at the Centre d'Art de 

L'Elysee. Dr. Ostiguy and Patrick Straram 

met Resnais at the airport. He said he has 

two projects under way, "Le Temps du Retour" 

and "Adventures d' Harry Dickson." 

lii 

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All repairs and large stock of 

Variety Tent 28 Raised 

$74,440 in Last Year 

TORONTO—A financial statement for 

the fiscal year issued by Variety Tent 28 

shows that donations received during the 

12 months totaled $74,440. 

The principal fund-raising event was the 

benefit baseball game at the Toronto stadium 

last summer. The ball game souvenir 

program produced $21,144 while ticket 

sales and donations brought $14,509. The 

revenue from theatre nights was $4,522. 

Donations from club members and other 

persoiis totaled $25,557 and the tent received 

$4,960 from Moulson's Brewery Co.'s 

downtown parking lot and from the operation 

of a wishing well at the Toronto Exhibition. 

The Vai-iety Village School for Crippled 

Boys represented an investment of $300,892, 

according to the report. The cost of operating 

the school since its inception Sept. 

1. 1949 until Oct. 31, 1961 has totaled $518,- 

318. 

Film Publicity-Ad Men 

In Toronto Organized 

TORONTO — Advertising, 

exploitation 

and press representatives of four theatre 

companies and ten film exchanges in Toronto 

have at last got together, forming the 

Film Advertising Circle, with an office in 

the Westbui-y Hotel, 475 Yonge St. The key 

figure in the move is Charles Mason, publicity 

director for Rank Film Distributors 

of Canada. 

"We are making an honest effort to improve 

the position of our industry in this 

counti-y," said Mason. "The time is now 

ripe for us to step out and show what we 

can do." 

At a meeting March 7 in the Westbury 

Hotel, a report was presented by Win Barron 

of Paramount, one of the officials on 

promotion of the Academy Awards this 

year, which is being sponsored by the Motion 

Picture Industry Council of Canada 

with Charles S. Chaplin as co-ordinator. 

Al Dubin, publicist for Warner Bros, exchange, 

raised the question of motion picture 

coverage by the Toronto Globe and 

Mall. The meeting also considered weekend 

entertainment guides in Toronto where 

Sunday shows became legal last summer. 

Canadian War Series 

Is Produced by NFB 

MONTREAL~The National Film Board 

has produced a series of 13 half-hour films 

on Canada and Canadians during the 

second world war. The biggest single documentary 

project undertaken by the NFB. 

the series was culled from more than 16,- 

000,000 feet of prewar and wartime newsreel 

film shot by Canadian. British. American. 

German and Russian cameramen in 

all parts of the world where Canadians 

served and the Allied cause was fought. 

Production credits go to Stanley Clish, 

producer; Donald Brittain. associate producer, 

and John Kemeny, Tony Lower and 

David Green as editors. The series was 

written by Donald Brittain. The executive 

producer was Peter Jones. 

The series covers the wartime period 

chronologically, dividing the main events 

into .separate half-hour episodes. 

TORONTO 

replica of the big 

J^ 

sword used by the 

Spanish hero in "El Cid." now playing 

a long engagement at the Tivoli. was presented 

to Premier John F. Robarts of 

Ontario by R. W. Bolstad, vice-president 

of Famous Players. A similar sword was 

also given to Mayor Nathan Phillips . . . 

Reductions in the amusement tax will be 

effective April 1, it was announced in the 

Ontario legislature by James N. Allan, 

provincial treasurer. 

Nick Korman, owner of the Palace at 

Englehart. prevailed upon the town council 

to conduct a second referendum in eight 

months on the question of Sunday movies. 

This time the voters gave substantial support 

to the proposal . Len 

Bishop of the Hollywood does not have to 

eat his hat, as promised on a sign in the 

lobby of the theatre where "Breakfast at 

Tiffany's" was rounding out its 13th week. 

He had vowed to do the eating if Audi'ey 

Hepburn wasn't nominated for an Oscar. 

The sign is gone. 

"Adventure in Israel," produced by the 

J. Arthur Rank Organization in cooperation 

with the Bar Mitzvah Foundation and 

the Israeli government was given a special 

screening at the Famous Players Nortown 

for a large audience which included 22 

teenagers who had spent six weeks in 

Israel last summer under the foundation's 

plan. At the Nortown screening, music was 

provided by the Holy Blossom Temple 

Ontario police have been 

youth choir . . . 

looking for young vandals who have been 

missing from their homes in the Windsor 

area after damage estimated at $5,000 was 

done to the Skyway Dri\e-In owned by 

Joe Dydzak. Projection machines, office 

and vending equipment were damaged. 

Chief Barker Lionel Lester announced 

that arrangements have been made for the 

staging of the 1962 Variety Club benefit 

baseball game June 26 at Maple Leaf 

Stadium between the Toronto and Atlanta 

teams in the International League. Robert 

Hall is the chauman for the program . . . 

The Canadian premiere of the Polish 

"Teutonic Knights" was presented at the 

independent Delta in Hamilton with prices 

scaling up to $1.95. The picture has English 

subtitles. Curly Posen had an extended 

engagement of "Henry V" at the Hamilton 

Westdale, followed by the British "The 

Entertainer." 

The Association of Motion Picture Producers 

and Laboratories of Canada has 

arranged to hold its 14th annual meeting 

April 6 in the Westbury Hotel here . . . 

Formerly owned by Jack Allen, who was a 

popular visitor to Toronto's Filmrow for 

years, the Tivoli at Thorold, was destroyed 

by fire when the theatre was empty. The 

loss is estimated at $100,000. 

The Etobicoke pay system went heavy 

on stage shows, live and taped, this month. 

Chanel 5B had Gracie Fields and Stanley 

Holloway live in a Headliner series at $1.50 

each night for a week. Brought back on 

tape were Carol Channing in "Show Girl," 

Anne Meacham in "Hedda Gabler," and 

"The Second City Revue," also at $1.50. 

Pro hockey games were on the system at 

$1.25. Film offerings included "The Devil 

at 4 O'clock," seven days; "The Roman 

Spring of Mrs. Stone." five days, and "Two 

Women." four days, all at $1.25. 

I 

K-2 BOXOFFICE March 19, 1962

. 

These 

excluding 

including 

i 

Board at Ottawa 

Lags on Sunday Issue 

OTTAWA—The Ottawa Theatre Managers 

A&s'n sustained a distributing setback 

recently in its first move to secure 

Sunday shows in the national capital when 

the civic board of control flatly rejected a 

formal request for the preparation of permissive 

legislation to be placed before city 

council at its next meeting. 

The theatre organization was told by the 

board, which comprises the mayor and fomcontrollers, 

that the application could not 

be considered until a petition was received 

for a referendum on the question, the petition 

to be signed by at least 10 per cent 

of qualified voters. 

The signatui-es would have to be checked 

by city officials before action could be 

taken on the request, after which the voting 

by ratepayers would be conducted, presumably 

in conjunction with the municipal 

elections scheduled for December 3. 

The refusal of the board of control to 

deal with the prepared brief brought a 

heated protest from J. C. Bremian, spokesman 

for the theatres who is manager of 

the Famous Players Regent. Brennan said 

the rejection of the request meant that 

the association would have to go over all 

the names in the votere list of 1960, the 

last year for municipal elections here, then 

"we'll have to make a door-to-door canvass" 

with the petition in order to obtain 

necessai-y signatures. 

Pi-eviously the association had sent a 

letter to the board of control which asked 

the city to authorize a vote on Sunday theatre 

performances. This was done last 

Januai-y but there was no result. 

In connection with the drive for Sunday 

shows here, it is perhaps significant 

that the police department has become interested 

in the general subject of Sunday 

observance in relation to the Lord's Day 

act. The information that the police authorities 

were studying the situation was 

disclosed, particularly with reference to 

Sunday featui-es for club members. This was 

said to include the Ottawa Film Society, 

for one, in its plan of Sunday film performances 

for members only. The society 

has more than 1,000 members. Mention 

was made of bowling clubs and other groups 

which have Sunday programs for members. 

CALGARY 

Consolidated Posters now has window 

cards and heralds on every release. 

Max Candell reports that business has 

shown an increase over the same period of 

last year, which would indicate that exhibitors 

are making full use of advertising. 

The Palace Theatre bids farewell to 

Australian hypnotist Reveen after a successful 

four-week engagement on a leasedeal 

. . Alvin Himmelfarb has been named 

to 

. 

replace Prank Scott at the 20th-Fox 

office here. Al has spent six years with 

Pox in 'Winnipeg and is expected to assume 

his new duties April 2 Looking bronzed 

and fit among 

. . . 

winter-jaded Calgarians, 

Prairie Allied's Hector Ross returned from 

a vacation in Las 'Vegas, and Frank Christou 

of the Lux Theatre, Banff, from Florida. 


Theatre Industry Again 

Shows Decline in Year 

MONTREAL — The number of 

motion 

picture theatres operating in Canada continued 

to decline during 1960, the recently 

issued annual report of the Dominion Bureau 

of Statistics discloses, reaching 1,659 

theatres and drive-ins. This is only 90 less, 

however, than the 1,749 in operation the 

year before. 

Total patronage was 117,734,361 and total 

i 

receipts taxes i were $72,294,344, 

compared to 128,859,395 and $75,513,974 the 

year previous. 

Amusement taxes in 1960 amounted to 

$5,889,371 against $6,484,403 in 1959. 

The per capita expenditure on both theatres 

and diive-ins averaged $4.39 in 

1960, 31 cents less than the previous year, 

and $3.91 less than the peak of $8.30 

reached in 1953. Community enterprises 

and halls serviced by itinerant operators 

were dropped from the survey. 

B. C. PER CAPITA $5.40 

The per capita expenditure for motion 

picture entertainment was the highest, 

$5.40, in British Columbia ( 

Yukon 

and Northwest Ten-itoriesi. Ontario and 

Alberta followed with $5.14, and Quebec 

province, $3.79. 

Ticket sales receipts totaled $65,504,666 

in 1960, 4.2 per cent under 1959. Paid admissions 

numbering 107,705,112 were 9.2 

per cent below the 118, 663,400 reported in 

1959. 

A net decrease in indoor theatres reduced 

the seating capacity to 771,278. 

In 1960. 542 proprietors and partners 

were actually employed in the business, 403 

of whom received no stated salary but 

shared only the profits of the theatre. 

There were 139 proprietors and partners 

who drew regular salaries or wages estimated 

at $330,386. Added to this were 546 

members of proprietors' families employed 

in the business but not receiving a stated 

salary, bringing the total work force of 

proprietors and unpaid family members of 

these unincorporated finns to 1,088 in 1960. 

212 OUTDOOR THEATRES 

There were 232 drive-in theatres operating 

in Canada (Quebec does not permit 

them I 

drive-ins had a capacity for 

88,755 cars, a decrease of two in the number 

of theatres and 1,733 in car capacity. 

Receipts from admissions (excluding taxes 

decreased by $354,247 to $6,789,678. The 

number of paid admissions decrea.sed to 

10,029,249 from 10,225,995 in 1959. 

Total drive-in receipts from other 

sources amounted to $3,054,154, compared 

with $3,008,128 in 1959; of which $2,871,- 

452 was derived from the sale of candy, 

drinks, cigarets, etc., $50,850 from the 

rental of concessions and vending machine 

space, $59,234 from exhibiting commercial 

advertising film, and $72,618 from other 

unidentified .sources. 

These theatres employed 2,011 persons 

and paid $1,839,164 in salaries and wages. 

Amusement taxes amounted to $524,189 

compared with $504,546 in 1959. There 

were 84 proprietors of unincorporated 

firms employed in operating these driveins, 

25 of whom drew salaries amounting 

to $46,113. There were 61 unpaid family 

members also .so employed. 

Five of the 232 Canadian drive-in theatres 

operating in 1960 were equipped with 

16mm projectors and reported receipts 

(excluding taxes) of $20,389 and a total 

attendance of 40,335 persons. 

OTTAWA 

. . . 

^he Ottawa Citizenship Council sponsored 

a one-night performance of "The 400 

Blows," a French feature with English subtitles, 

at Casey Swedlove's Linden as a 

benefit for its educational fund for school 

programs The Rideau Kiwanis Club 

raised $600 for social work on the sale of 

tickets for the opening of "El Cid" at the 

Nelson, where the film is playing at $1.75 

top. 

Arrangements were made with Manager 

Bill Cullum of the Famous Players Capitol 

for a benefit show Sunday il8> in aid of 

Russ Thomas, a local musician whose 

career has been ended by polio . . The 

. 

police department has issued summonses 

against the proprietors of Le Hibou, the 

city's only coffee club, for operating a public 

hall without a license, conducting entertainment 

and poetry readings. The Canada 

Foundation, a government agency, put up 

a $1,000 grant to the operators for the 

advancement of culture. 

No less than 30 business firms and 

merchants in Cornwall are using advertising 

space in a half-page display each 

week in the Standard-Freeholder in cooperation 

with the Famous Players Palace 

and Capitol, which supply 12 passes for 

those who find their names in the ads. Incidentally, 

the Cornwall Palace had an excellent 

run of "Hitler's Executioners," an 

Astral Films release. At the dual Elgins, 

managed by Ernie Warren, "One, Two, 

Three" went a third week in one auditorium 

while "The Mark" remained for a 

fourth week in the other. 

R. E. Maynard's Somerset devoted Monday 

night to an all-Italian program. On 

the same night the Linden featured the 

original French version of "Lady Chatterly's 

Lover" with English subtitles, admission 

being restricted to persons 18 years 

and over. The Cinema got a fourth week 

with a French double, "Les Fausses 

Hontes" and "Les Dangers de I'Avortement" 

(Dangers of abortion). 

At Eganville, the Bonnechere presented 

"The Story of Ruth" for one night under 

the auspices of the Brotherhood of 

Anglican Churchmen. 

Alberta Sunday Laws Hold 

EDMONTON — Alberta will not follow 

Ontario's lead in holding municipal plebiscites 

on the restriction of Sunday business 

and sports under the Lord's Day Act, 

Premier Manning told a press conference. 

K-3

. . 

. . Port 

i 

VANCOUVER 

Tack Senior, manag-er for the Hailand Fairbanks 

concession supplies office, and 

his wife returned from a vacation in 

Mexico . . . Jack BraveiTnan, UA office 

manager, was back from a Honolulu holiday 

. . . Ivan Ackery, Oi-pheum manager, 

left on a trip to Hawaii. His assistant Bill 

Howe subbed. 

. . 

Ray Peters of CHSN-TV was appointed 

a director of the Independent Television 

Ass'n of Canada . Doug Lewis, long active 

in the film industry here, has gone to 

Calgary as manager for Bell & Howell . 

Owen Bird of West Coast Booking Associates 

heads the British Columbia Exhibitors 

Ass'n 16mm committee. 

Construction is going ahead on the Panorama 

Productions studio in West Vancouver 

following the approval by the town 

council of a $75,000 letter of credit, a requirement 

of muncipal regulations. Oldrich 

Vaslavek, Panorama executive vice-president, 

said two pictures are on the spring 

schedule, "Circle of Greed," to be started 

in April, and "The Bitter and the Sweet," 

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63 SEABRING ST • BROOKLYN 31, N Y 

BUSINESS OPPORTUNITIES 

For Rent or Sale: 24 fully equipped 

Brunswick lanes, well established operating 

business, choicest location. "LaSalle," 

945 Granville Street, Vancouver, B. C. 

to get under way in May in the fruit area 

near Kelowna. 

. . . Orville 

Stan Scanlon of the Cascades Drive-In 

was very ill with a lung infection 

Bm-rell of Trans-Canada Films, was 

Dave Pairleigh of Dominion Theatre 

ill . . . 

Equipment is busy with installations 

of equipment and new seating . . . IVIel Gow, 

FPC manager in Nanaimo, was elected publicity 

chairman for the siunmer celebration 

held there. 

Charlie Doctor of the Capitol Theatre 

was vacationing . Theatres in Fort 

St. John, B. C, will build a 16mm drive-in 

in that community near the Alas- 

theatre 

kan highway. 

WINNIPEG 

. 

fêorge Oullahan, general manager of 

Sterling Films, stopped over in Winnipeg 

for a few days The year's top 

social function for 

. 

the 

. 

Manitoba Motion 

Picture Pioneers Ass'n was scheduled for 

March 15. Around 300 persons had been 

invited to attend the annual industry affair 

to raise funds for benevoleiit interests. 

The dinner and dance were to be in the 

plush Skyview ballroom of the Marlborough 

Hotel. 

Abe Kovnats and his rink took top honors 

in the annual one-day Motion Pictm-es 

Pioneer bonspiel held at Winnipeg's Maple 

Leaf Curling Club. Suppoi-ted by Jossy Joslyn. 

third; Ron Brooker, second; and Hazel 

Smith, lead, Kovnats defeated veteran Lou 

Miles 9-8 in the major men's final to take 

the Henry Morton event. Runnersup in 

the Miles rink were: third, A. Ostrander; 

second, S. McQuay, and lead, B. Prygrocki. 

Winners in the Jacob Miles event were: 

skip, N. Jacobson; third. H. Pi-ygrocki; second, 

F. Jaeger, and lead. A. Lloyd, Runners-up 

were skip. P. Johnston; third, K. 

Freeman; second, Rogers, and lead, A 

Laubensten. Eight rinks participated in the 

bonspiel with 45 turning out for the annual 

boixspiel luncheon. 

"Question 7," spotisored by Lutheran 

Film Associates and produced by the same 

company which made "Martin Luther," 

was shown for the first time in Manitoba 

Sunday i4) at the Elite Theatre in Portage 

la Prairie, Two hundi-ed invitations 

were mailed to clergymen of all faiths, to 

school principals and teachers, representatives 

of community organizations, the press, 

radio and television newsmen. 

"Liaisons' to Canada 

NEW YORK—The government of France 

has granted a Canadian export license to 

Director Roger Vadim for his controversial 

"Les Liaisons Dangereuses," and the film 

will be released in Canada by Astor Pictures. 

The film, which had been denied 

an export license to the United States for 

over a year and a half by the DeGaulle 

government, was released here earlier this 

year by Astor. The film is currently playing 

at the Trans-Lux Normandie Theatre 

in New York and is being presented in 25 

othsr engagements throughout the United 

States. 

Most Awards Go to Italy 

In Amateur Film Fete 

VANCOUVER — Italian consul Guido 

Pagano and French consul Robert F. Picard 

were on the Queen Elizabeth Playhouse 

stage Saturday night as often as Walt 

Disney at an Academy Awards' presentation. 

And for the same reason. They were 

accepting awards for amateur movies from 

their countries that were declared prize 

winners at Vancouver's first International 

Nonprofessional Film Festival. 

Signer Pagano made the trip to the stage 

more often than his French colleague, but 

M. Picard walked off with the major award 

of the festival, a chunky Eskimo carving 

given for the film judged to have the most 

overall excellence. 

This was for "Heliotechnie," a colorful 

documentary on the art of Venetian glassmaking. 

The film also was awarded a 

check. 

Picard also collected the audience award 

for the festival's opening night when 

"Heliotechnie" was shown. In addition he 

picked up the award for artistic unity, given 

to "The Last Harvest," the second place 

award for overall excellence and a check for 

"O Fly. What Do You Want?" 

"Witchcraft" was the most honored 

Italian film in the festival. It won the 

Broadcast award as the film best-suited for 

TV: a certificate for the best acting performance 

in a film, and fourth place award 

for overall excellence. 

Signor Pagano also accepted the award 

for artistic camera use for the film 

"Fashion." 

The certificate for best scenario for 

"Within the Frame" and the audience 

award for "Puppets for Binding," most 

popular film shown at Saturday night's 

program, were also handed to him. 

The film festival continued with more 

amateur movies not shown in the first three 

nights. In addition the prize-winning films 

were to be repeated to give audiences 

another chance to assess their quality. 

Manitoba Ass'n Rounding 

Out Awards Preparations 

WINNIPEG—The Academy Awards committee 

of the Manitoba Motion Picture 

Exhibitors Ass'n has formulated tentative 

plans for the 1962 campaign, according to 

James Fustey, Gaiety Theatre, chairman 

of the committee. 

The Manitoba committee has been honored 

for its excellent Academy Awards 

campaigns the past two years. Cochairman 

of the campaign until this year was Dave 

Robertson of the Odeon, who has been 

forced to step down because of illness. In 

recognition of outstanding service in promotion 

of the 1961 Academy Awards telecast, 

Fustey received a Motion Picture Association 

Certificate of Appreciation. Tentative 

plans this year include: 

• A 15-minute telecast on CBC Winnipeg 

Channel 3 

one week prior to the Academy 

Awards telecast April 9. 

• A one-half horn- show on CTV's Winnipeg 

Channel 7 eight days before the telecast. 

• An Academy Awards contest run 

through one of the local dailies with the 

winner receiving a one-week holiday to the 

World's Fair in Seattle. 

Starred in UA's "Lady for a Knight" 

are British comedian Norman Wisdom and 

the British musical star. Millicent Martin. 

K-4 BOXOFFICE :: March 19, 1962

lifs i 

"ons 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO | BETTER BOOKING AND B U S I N E S S B U I L D I N G 

Showmanship Power in 

Sweet Bird of Youth' 

MGM's Version of Famous Play 

Is Challenge to Showmen 

A challenging venture in showmanship is handed to exhibitors 

in MGM's version of Tennessee Williams' "Sweet Bird 

of Youth." 

The film is loaded with boxoffice power—Paul Newman, 

whose popularity triumphs include "Cat on a Hot Tin Roof 

and "The Hustler," and Geraldine Page, star of the Broadway 

run of the play whose acting in the film places her among the 

top actresses of the year. Then there are Shirley Knight, Rip 

Tom, for the younger element, and Ed Begley and Madeleine 

Sherwood, and others. 

The MGM picture, tightened by Richard Brooks, writerdirector, 

and Pandro S. Berman, producer, has even greater 

) dramatic impact than Williams' play. 

PROMOTION WILL PAY BIG 

But exhibitors, in their promotion of this latest film production 

of Tennessee Williams' story of bold realism and 

human conflict, should not rest on the film's many obvious 

assets; it needs interpretation and promotion at the local 

level in terms that will move people. It's not a promotion for 

kids and the like, although the mature high school crowd will 

respond in numbers. 

The MGM exploitation-advertising department has provided 

a variety of ads which skillfully bring out the star power and 

deftly sum up the story line—the splendor of youth, and the 

violent interplay of ambition and instincts. 

Among the pressbook assists is one for a Little Theatre play 

contest. Each time a motion picture version of a Tennessee 

Williams play appears, it provokes renewed interest in this 

controversial and highly successful prize-winning playwright. 

To capitalize on this, exhibitors can arrange with the local 

Little Theatre or school-college dramatic group to hold a oneact 

playwriting contest in conjunction with the opening of 

"Sweet Bird of Youth." The judging should be held prior to 

playdate, and prizes might include a LI.S. savings bond and 

promise of production of the winning play by the theatre 

organization sponsoring the event. 

This will bring added newspaper space in the drama 

sections. 

Memorable Phone Scene 

In MGM's version of Tennessee Williams' "Sweet Bird of Youth," Paul 

Newman and Geraldine Page repeat their Broadway successes in the ploy. 

They ore shown here in the telephone scene from the film, one of the most 

striking things of its kind in screen drama. 

HE ySiD LOVE 

LIKE MOST MEN 

iiia USE^ MONEY 

Miitro-Goldwvnttjyri 

PAUL NEWMAN A! JGERALDINE PAGE 

. nNNESSCe W1UMM8 

-Oh^ 

LIBRARIES 

Tennessee Williams and his plays have been the talk all 

over the world ever since he first came out with '"The Glass 

Menagerie." Each of his plays has been a success, both on 

(Continued on next page) 

BOXOFFICE Showmandiser Mar. 19, 1962 — 45 — 

SHlRlEY KNIGHT ED BEGLEY RIPlDRhJ 

Tasteful Barker Line 

The poster reproduced above features the tastefully conceived barker line 

employed in MGM advertising to indicate one of the main cogs of the plot, 

Poul Newman's frittering away of his youth, his virility for his movie career.

I 

A Challenge 

In Promotion 

(Continued from preceding page) 

the stage and in book form. Special displays 

should be aiTanged in libraries, made 

up of all his plays, supplemented with art 

from the picture. Ask the Ubrary to declare 

the period of your playdate as "Tennessee 

Williams Week," and arrange for a 

radio station to cooperate with the library 

in holding panel discussion programs in 

which high school and college literature 

teachers discuss Williams and his impact 

on drama and motion pictures. 

Also, a radio station can be interested in 

holding a contest tied in with the Library 

Week celebration, with entrants writing 

essays on why they find Williams' works 

exciting. Winners could receive tickets to 

the film, copies of the new edition of 

"Sweet Bird of Youth" (New American 

Library) and free library cards. A U.S. 

savings bond can be the grand prize. 

LP RECORDS 

The popular and haunting favorite "Ebb 

Tide" which occurs as a theme many 

times during the score of "Sweet Bird of 

Youth," is available on numerous bestselling 

single records. It has been recorded 

anew, especially for "Sweet Bird of Youth" 

by Dave Rose and his orchestra for MGM 

Records. See that disc jockeys receive this 

record and play it, identifying it with the 

film. Contact your local MGM Record 

distributor for cooperation in setting up 

record and music store displays, using 

scene art from the film in addition to 

copies of the record. 

BOATS AND MOTORS 

The exhibitor-showman will go for tieins 

with outboard boat dealers, based on 

the use in the film of a special luxury 

speedboat made by the Dumphy Boat Corp. 

of Oshkosh, Wis., which is equipped with a 

Scott motor. Displays and mailing pieces to 

Book Cover Has Stirring Story Summary 

The cover copy on 

the New American 

Library 

edition 

of "Sweet Bird of 

Youth," 

published 

coincidental with the 

release of the 

film, 

contains 

excellent copy on 

the story, as may be 

seen from the 

accompanying 

reproduction. 

ng movie actress 

1^ the reality of a recent 

Hollywood failure... 

Her twenty-nine-year-old lover, 

trying to make good his gaudy 

dreams of glory... 

Two self-corrupters recklessly 

courting the SWEET BIRD OF 

^ 

YOUTH with evil, hatred 

wild, passionate love, .i 

customers might have this suggestion: 

"Buy our boats and see 'Sweet Bird of 

Youth'—both are great, etc." 

Stills of Shirley Knight being instructed 

on how to operate the $10,000 Dumphy 

boat and $2,000 Scott motor by Robert 

Keiss, captain of the Scott racing team and 

international racing champion, are available 

from MGM on order. 

A contest might be arranged with the 

grand prize one of Scott's outboard engines 

and tickets to "Sweet Bird of Youth." 

MERCHANDISE TIEUPS 

Available from National Screen Service 

ai'e special stills on order for wrist watch, 

furs, cosmetics, perfumes and sportswear 

merchandise tieins. Fom' of them are of 

Shii-ley Knight, the other two show Paul 

Newman, wrist watch, and Geraldine Page, 

furs. 

COLOR STILLS 

An excellent set of color stills is provided 

TENMESSEE 

WILLIAMS 

by MGM, which can be of gi'eat help in 

stimulating interest in the engagement 

through displays on the theatre front and 

in hotel lobbies, special windows, special 

ai-t layouts in libraries and at local theatrical 

clubrooms. 

An excellent selection of black and white 

stills of scenes and stars also is part of the 

MGM promotion kit. 

RADIO PROMOTION 

"Sweet Bird of Youth" is strongly adaptable 

to radio promotion. All radio stations 

should be serviced with copies of the new 

recording of "Ebb Tide" by the Dave Rose 

orchestra on the MGM Records label, and 

also with copies of the special reissues of 

the Prank Chaksfield recording on the Ix)ndon 

label, and the new Earl Grant vocal on 

Decca, both of which highlight the film. 

Contests will come to the mind of the experienced 

showman from a study of the 

pressbook. One suggestion is "The Stars 

Play Themselves" contest, with the con- 

xlZb 

)nal 

.ort 

iree 

'i 

Graphic Choice of Stills 

the 

(0^ 

Here are three stills from the MGM pub!icity department. At left are Paul 

Newman and Shirley Knight in a clinch from a scene early in the story of 

"Sweet Bird of Youth." Center shows Rip Torn, who depicts the son of the 

local political boss, warning Geraldine Page, who depicts a fading film stor, 

to leave town if she wonts to escape the evil and destruction which is 

beginning to envelop the principal characters in the film. At right, Ed 

Begley, who depicts political demagogue Finley, threatens a woman bystander 

OS violence climaxes a political rally. 

— 4G BOXOFFICE ShoMirmandiser Mar. 19, 1962

Ills 

q

i 

fr"M= 

ALL FREE HEARTS 

ARE WITH YOU 

COLONEL GLENN 

CITATION WINNERS FOR FEBRUARY 1962 

D. J. Goodman, manager, Gaumont Theatre, Wood Green, Middlesex, England. His 

successful Amateur Film Festival conducted in cooperation with three camera 

clubs brought major goodwill and publicity to his theatre. 

.IZt 

inal 

II 

Robert Corbit, advertising-publicity manager for Paramount Gulf Theatres, New 

Orleans. For skillful adaptation of attraction ads, specifically on "September 

Storm." 

Louis Wiethe, Valley Theatre operator, Cincinnati. 

"El Cid." 

For his excellent campaign for 

A. R. Stark, manager, Englewood Theatre, Independence, Mo. 

imagination in promoting "Blue Hawaii." 

For industry and 

Bill Parker, city manager for Kent Theatres at Fort 

Pierce, Fla., drew the attention of thousands of persons 

to the Sunrise Theatre's marquee on the historic 

morning of Col. John Glenn's great flight into 

space from nearby Cope Canaveral when he climbed 

a ladder and put up the above-pictured salute to 

Colonel Glenn which echoed throughout the free 

world. Both the Miami hierald and the Fort Pierce 

News Tribune corried pictures of the Sunrise's morquce 

and ran feature stories about it. 

Tom Williams, manager, Vernon Theatre, Mount Vernon, Ohio. Proficiency in 

general promotion. 

Jim Connor, Lamar Theatre, Lamar, Colo. For his Shopping Spree and Bachelor 

Auction promotions in behalf of "Bachelor in Paradise." 

Carl Ferrazza, operations manager for Shor Theatres, Cincinnati. Proficiency in 

general promotion. 

Robin Wichtman, city manager, Rowley United Theatres, Little Rock, Ark. 

relations ad. 

Public 

Museums Over Nation 

To Plug 'West Was Won' 

Promotional tieups are being arranged 

in behalf of the forthcoming "How the 

West Was Won" by MGM-Cinerama with 

historical museums throughout the country. 

Special kit material containing ideas 

for use of western historical displays in 

museums are being sent to all Cinerama 

theatres. 

For another MGM-Cinerama presentation, 

George Pal's "Wonderful World of 

the Brothers Grimm," the 24-k;arat gold 

cloth Princess gown worn by Yvette 

Mimieux in the film, will be sent on a 

worldwide tour along with release of the 

pictuie. The dress, which wUl be made in 

triplicate, will be displayed on manikins 

especially made to resemble the actress in 

her role as "The Dancing Princess." Also 

duplicated will be the crown and the upswept 

hair style worn by the star. 

Security Card Gimmick 

The Manos Theatre, Tarentum, Pa., offers 

free matinee tickets in a plan based 

on the last digit of a person's social security 

card. In the initial week of the plan, 

two-for-one admissions were registered 1 

to 6 p.m., when social security cards were 

shown to the cashier with the numbers 

ending with zero; for the second week, the 

lucky numbers ended in 1, then in succession 

from 1 to 10 (0) , and again to start 

with the number 1, etc. 

Drops His Trailers 

Lester Stepner of the Evanston Theatre 

is reportedly dropping all coming attraction 

trailers. Another imiovation he has 

adopted is to serve coffee to patrons in 

their seats. 

Sam Gilman, Loew's State manager, Syracuse, N.Y. 

Theatre displays. 

George W. H. Spratley, manager, Odeon Hyland Theatre, Toronto Ont., Canada. 

Alert showmanship. He capitalized on the twist dance craze by turning his 

concession stand into a Peppermint Candy Lounge. 

Despite Wind^ Snow and Big Cage Game^ 

Jalopy Giveaway Pulls in Fine House 

The cold wind howled and the snow 

whitened out much of the visibility; on top 

of that, the local high school team was 

playing its regional championship game. 

For sure it would have been a cold night at 

the boxoffice of the State Theatre in Postoria, 

Ohio, except for one thing! 

And that thing, making all the difference 

in the world at the boxoffice, was a jalopy 

giveaway which C. V. Mitchell, manager, 

had been promoting for six weeks. The 

night's gross was respectable for any time 

of the year despite the snowstorm and the 

big basketball game. 

It was Mitchell's second annual jalopy 

giveaway. Coupons were given to ticket 

buyers for six weeks previous to the Friday 

night drawing. All people had to do 

was sign their names and deposit the coupons 

in the lobby. The jalopy was parked 

in front of the theatre on Friday nights 

dming the promotion, and the balance of 

the time at the dealer's who donated it. 

Mitchell distributed heralds through 

Kresge's, Montgomery Ward's and Murphy's 

stores, being placed in customers' 

bags at the checkouts. Of course, the heralds 

mentioned the car dealer. 

— 48 — 

The latter also passed out heralds and 

coupons through his parts department. 

The giveaway was plugged in the Friday 

evening Teen Page sections of the local 

newspaper. 

In short, news of the giveaway was well 

disseminated around town. 

The dealer who gave htm a car last year 

had gone out of business so Mitchell had 

to find a new one. He sold a prominent 

car dealer by showing him how advertising 

would appear away from his business, on 

the screen, on the heralds and on the coupons. 

He was vei-y happy with the results 

and told Mitchell: 

"See me the next time you want another 

jalopy, Mitch." 

Entire Review in Ad 

As proof of the high quahty of "Whistle 

Down the Wind," the Strand Theatre used 

the entu-e review of the picture by Bradford 

F. Swan, Providence *R.I.) Journal- 

Bulletin critic, in the form of a newspaper 

ad. Swan had written that it was a "wonderful 

film * * * as strange and marvelous 

as ever a movie can be. Photographically, 

simply immense." 

BOXOFFICE Showmandiser : : Mar. 

19, 1962 

ort 

iree 

the

I 

II 

M, 

An ~,. interpratlve 

.,„=.K....-= onalyîs ,'' ot "ay o"" "odepreis reviews. Runnmg time is in porenlhescs The 

plus and minus signs indicote degree of merit. Listings cover current reviews, updated regularly 

This deportment olso serves os on ALPHABETICAL INDEX to feature releases ic is for 

CincmoScope; ¥ VistoVision; s Superscopc; (P Ponavision ip Regalscopc; t Tochniromo 

Symbol li denotes BOXOFFICE Blue Ribbon Aword; O color photography. For listings by Review digest 

company in the order of release, see FEATURE CHART. 

AND ALPHABETICAL INDEX 

lils 

c 

•ON 

" I 

i

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

In the summary ++ is rated 2 pluses, — as 2 minuses. tt Very Good; + Good; * Fair; - Poor; = Very Poor.

OAlakazam 

I 

. 

My. 

Feature 

F*oture productions by company in order of release. Ruiming timo is in por«nrhe4«3. ^ is for 0««ffiaSc*pe; 

Symbol ij denotes BOXOFFICE 

Blue Ribbon Aword; color photography. Letters ond combinations thereof indicate story type—(Complete 

key on r>ext poge.) For review dat»s and Picture Guide page numbers, see REVIEW DIGEST. 

t 

V) VisfoVision; (s Superscope; (gi 

O 

Ponovision; 'R Rcôlscopc; Techniromo. 

chart 

ills 

ALLIED 

ARTISTS 

Armored Command (99) .Ac. 

Hnward Keel. Tina I»nK-i' 

£109 

' 

AMERICAN 

INT L 

| 

the Great (S4) An . 608 

CartiHK) fpature. witli voices of 

Fronkte .\valofi sikI other* 

COLUMBIA 

JULY-AUGUST 

CGidyel Goes Hawaiian 

(102) © D, .603 

J.imes liarien, Deôrnh Walley, 

Mlchiifl Callan, Vlckl Trickelt 

©The Guns of Navarone 

(155) © D..603 

(;rei?*ry Pt-ck. I>avid Nlven 

©Two Rode Together 

(109) 0D..6O2 

James Stewart, Richard Widmark, 

Slilrley Jones, Linda Crlstal 

M-G-M 

OMorgan the Pirate 

(93) f§ Ad .120 

Srevc Rewes. Valerie l.;igrange 

©The Honeymoon Machine 

(87) I© C..122 

Seir McQueen. Paula Prentiss. 

Hri.! d llazlen, Jim llutton 

©Magic Boy (75) An. ,107 

Kentiire-lenglli cartoon 

©The Secret of Monle 

Cristo (SO) I© Ad. 121 

Rory (Îhoun. Patricia Rredin 

PARAMOUNT 

& -:. 

JUNE-JIjLYAUGUST 

OQTIie Pleasure of His 

Company (llA) CO.. 6017 

Kied Astalre, Delibie Reynolds 

©The Ladies Man (96) . C. .6017 

Jerry Lewis. (Men Traubel 

©0:i the Double (92) (E> C. .6016 

Danny Kaye, Dana Wynter 

. . Ho 

©The Pit and the Pendulum 

(85) Panavisron 609 

VirKPtit Price, John Kerr. 

Rftrtiara Steele. Iînns Andprj 

©Ada (108) & 0..124 

Susan Hiyward. Dean Martin, 

Ralph Meeker 

©Thief of Baghdad (90) © Ad 123 

Steve Reeves. Oenrgln Moll 

Scream of Fear (81) D..60S 

Snsan 8lra-sberg. Ronald l^wls 

The Trunk (72) 

Phil Cnrcy. JiiUa Amall 

D 606 

©A Thundtr of Drums 

(97) (& 00, 201 

Richard BiHine, Owirê Hamliton, 

I. liana I'altiri 

. Twenty Plus Two (102) My 6110 

Havld .lajKsen, Jeanne Craln, 

Dlna Merrtll. Agnes Moorehe&d 

©The Devil at 4 O'Clock 

(127) D..607 

Spi'iuer Tracy. Frank Sinatra 

©Lost of Innocence (99) . D 608 

K More. 1). Darrieux, S. York 

A Weekend With Lulu (91).. C. 609 

l.i!»lie Phillips. Roh't Monkbouie 

Bridge to the Son (112) ,0.202 

farrnll linker. Jairw Shigeta 

Invasion Quartet (87) CD. 203 

liill TrauTs, Spike MUUgan 

J" 

% 

©Guns of the Blacli Wileh 

(81) © Ad. .610 

Hftn Megowan. Sllvana l*;imi)aninl 

Mr. Sardonicut (90) Ho.. 611 

llscjr Hnraolka. Gny Rolfe 

Valley of the Dragons (79) Ad. .612 

Sun McC!lory 

Everything's Ducky (81) .C..610 

Mjckey Rooney, Butidy Hackett 

Queen of the Pirates 

(SO) © Ad. .604 

Gianna Mafia ramje, .M. Serato 

©Colossus of Rhodes 

(128) (S) Ad., 204 

lliiry Calboiin. Iês Majsarl 

©Bachelor in Paradise 

(109) © C,.205 

Bob llotie. \juM Turner, Janis Paige. 

Jim HuttMi. Paula Prentiss 

Tin George Rafi Story 

(105) D..SU1 

RsT Daotoo, JsTue Miusfleld. 

Jullt Limdga. Bait1< Cbua 

OJourriey to the Seventh 

Planet (SO) SF . .613 

.Inhn Agar. Qreta Ibynen 

Lost Battalion (83) Ac. .611 

Leopold Salcedo, Dlaiw Jergeiu 

©Mysterious Island (101) Ad.. 613 

(Sijper-Dynamation) 

Mli-hriel O.ilg. Joan Oeenwood. 

Mlciiaei aUan. (Jury Merrill 

CThe Wonders of 

Aladdin (93) (5 Ad. .206 

Monald l)'(5oDnor, Vlttorio de 8lc«, 

.Noelle Adam 

{ 

©Prisoner of the Iron Mask 

(80) © Ad.. 614 

Michael Ijemolne, Wandl-ra Otlda 

Sail a Crooked Ship (88) ..C. 614 

Robert Wagner, Doloiei> Hart, 

Carolyn Jones. Bmie Kov.i£8 

Murder She Said (57) . 

.208 

Margaret Rutherford. Arthur 

Kennedy 

Twist Around the Clock 

(S3) 

M..616 

Oiubby (flecker, Dion, the Marrela, 

Vlckl Spencer 

©Premature Burial (81) (g) Ho. .702 

Ray Mllland. Hazel tourt 

The Three Stooges Meet 

Hercules (89) Ad.. 617 

Stooges, Vlckl Trickett 

The Underwater City (78) SF..618 

Wllli.im l.iiiullgan. Julie ,Vdams 

Walk on the Wild Side (114) D..619 

UKjrence Harvey. Capucine, 

B.irb.ira Stanwyck. Jane Fonda 

©Light in the Piazza 

(105) (Si D..207 

Olliia de Havilland. R. Brazzl, 

G, Hamilton, V. .Mlmleux 

All Fall Down (..) D..211 

Eva Marie S.tlnt. Warren Beatty, 

Karl Maiden, Angela Lanf?bury 

'ON 

The Bashful Elephant (80) 00.. 6201 

Molly Mack, Budd; Baer 

Hitler (107) BiD..6203 

Richard Basehart, 0>rdula 

Trantow, Maria Emo 

Hands of a Stranger (SS/a) D. .6204 

I'atil Lukatber, Joan Harvey, 

Jas. Stapleton. Irish McCalla 

Twist All Night (87) M..703 

June Wilkinson. Louis Prima, 

Sam Biitera and the Witnesses 

(includes a color sequence) 

Burn, Witch, Burn (90) .. Ho. .704 

Janet Blair, Peter Wyngarde 

©The Hellions (87) ® Ac. .620 

Richard Tofld. Anne Aubrey 

Belle Sommers (62) D. 

Polly Bergen, David Janssen 

621 

Reprieve (110) D. .6205 

Ben G.izzara, Stuart Whitman, Ray 

Walston, Vincent Price, Rod Stelger, 

Sammy Davis jr. 

The Big Wave (73) D..6202 

Sessue Hayakawa, Mickey (îrtls 

The Brain That Wouldn't 

Die (65) Ho.. 705 

Herb Evers. Virginia Leith 

In.asion of the Star 

Creatures (65) SF. .706 

Bab Ball, Frankle Ray 

. D. . 

Experiment in Terror (123) . 

G!enri Ford. Lee Remick 

Safe at Home! (..) D.. 

Mickey Mantle, Roger Maris, 

Patricia Barry 

Don't Knock the 

Twist ( . . ) M . 

©Four Horsemen of the 

Apocalypse (153) © ....D..209 

Glenn Fnrd. Ingrid 'I'hulln, 

Charles Bnycr. Lee J, Orbh 

World in My Pocket (93).. D.. 210 

Rod Stelger, Nadja Tiller, 

Peter Van Eyck 

Oiubby Checker, Marl Blanchard

UNITED 

FEATURE 

CHART 

20TH-FOX 15 

I 

ARTISTS

I 

.Gerard 

Gerard 

, (.le.an 

Jean 

. SF . . Jan 

. 

I L'Awentura 

I 

1 Ken 

I 

.Sergei 

.Vnko 

.Bjirbara 

.T. 

. . Sep 

Dec 

. . 

. 

. Jun 

. .Jul 

Sep 

Feh 

Jul 

FEATURE 

CHART 

Stioct ni*|*cts, K*t«4 by compony. In order 

of relooso. Running time follows title. 

Dote is notional release month. Color ond 

process os specified. Shorts 

chart 

« 

nls 

'ON 

c 

MISCELLANEOUS 

AIDART 

Cold Wind in August, A 

(80) O..AUI16I 

\mU Albrluhl. Scott Marloive. 

llwsi-lnl liiTfKirdi 

BUENA VISTA 

yOThe Parent 

(123) 

Trap 

C. Jul 61 

Jlauriin Dllara, Brian Keith. 

ONil(lck. Oforte Samlers 

View From the Bridge. A 

(110) D.. Feb 62 

Carol Laurence. lUf Vallone. 

Maureen Stapleton 

Harold Lloyd's World of 

Comedy (94) (Episodes from 

I.lo>d'.s 1924-.39 

FOUR CROWN RELS'G 

©Assignment—Outer Space 

(79) SF..Jan62 

Rick Von Nutter, Gaby Failoon 

Phantom Planet (82) . 

62 

lêan Fredericks, Coleen Gray, 

Frimcis X Bn.'ihman 

GOVERNOR 

Carry On. Nurse (89) C.. 

Kenneth Connor. Shirley Baton 

Carry On. Constable (86) C. Feb 61 

Ciimi.r. i.es.le l'hllll|« 

KINGSLEY-UNION 

Risk. The (81) D. Oct 61 

lony BrltliMi. l'e;er Dishing 

LOUIS DE ROCHEMONT 

I 

Question 7 (110) D. Apr 61 

.Michael (jMynn. Mariârete J.-dinen 

The Sand Castle (70) ..F. Sep 61 

Harry :irid l.aririe CariKM'II 

PARADE RELEASING ORG. 

01 Bombed Pearl Harbor 

(98) Widescopc Ac. Dec 61 

Toshiro Miliine. V. NalsukI 

Then There Were Three 

(82) Ac. .Jan 62 

Ak-v .Niei.l. Fr;ink Latimore 

PATHE-AMERICA 

©The Deadly Companions 

W. Jul 61 

(90) Panavision . - . 

Maureen ll'llara, Brian Keith 

Victim (100) 0.. Feb 62 

lilrk Bogrude. Sylvia Syms, 

hennLs I'rice 

Whistle Down the Wind 

(. ) D.. Mar 62 

llayloy 

RCIP 

Mill.-;, Bernard Uc 

The Devil's Commandment 

(71) fci Ho .Jan 61 

(ii.miia Maria Canale 

Mark of the Devil (73) D. Jan 61 

M.irit !•> ix. Crov Ahararlo 

SHOWCORPORATION 

Two-Way Stretch (87) C Apr 61 

I'eier Se;h.|^, Wiifrhl llv.le Wliitc 

Double Bunk (92) S., Nov 61 

Ian Catmichicl. J;iiiette Scott. 

Sidney J.ime^- 

. 

©Midsummer Night's Dream 

ffu'nros) C. Mar 62 (74) F. Dec 61 

CREST 

voices of Old Vic Players) 

©Pirate 

FILMS 

and the Slave Girl 

(Piilipols; 

SUTTON 

(87) (© Ad. .Aug 61 ©Beyond All Limits 

l.ex IlaikiT, (lielo Alonso 

(100) 

FILMGROUP 

.1,0 k Pal.ance. M.Trla 

D. May 61 

Felix 

©Atlas (84) VitaScope Spec. May 61 Never Take Candy From a 

.MeliaH I'orest. rr.ink Wolf 

Stranger (82) D - Oct 61 

Hiiilioiiru .Morrl.s 

Creature From the 

Haunted Sea (60) HoC..Sep61 

Antony Carbonc, B. Jnnes-Moretand 

Tlie Devil's Partner (75) Ac Sep 61 

Ed NelsiMi. Jeaii Allhon. Edsar 

Budianan 

©The Pirate of the Black 

Hawk (75) (D Ad. .Dec 61 

Mljanon Rardot. (Gerard Landry 

FRANCE 

FOREIGN 

Je:ir. Catter. Felis Aylnrer 

©Gina (92) Ad, Nov 61 

Slmone Si'.Ttoret. (lenrites Mfirrhal 

UNITED PRODUCERS (UPRO) 

Black Pit of Dr. M. 

(72) Ho. .Mar 61 

Kaljih Bertrand. Oa-stoii Santos 

Siege of Sidney Street 

(93) Ad.. Mar 61 

Peter Wytigarde, llonald Sliiden 

©Nature Girl and the Slaver 

(70) Ad, May 61 

.MarLan Michael. Adrian lloveri 

Jet Storm (91) D. Sep 61 

Uii*liard ,\ttent)ttrough. Stanley 

Baker, Diane Cllento 

WOOLNER BROS. 

©Flight of the Lost Balloon 

(91) ® Ad. Oct 61 

Mala Powers, Marshall Tlsoiiu>80n 

LANGUAGE 

(145) 6- 5-61 

Beau Serge (87) 9-25-61 (Janus) . .Monica Vlttl. (tabrlele 

(UAIPO) . Blaln 

Ferzettl. Lea Ma.ssarl 

Crime of M. Lange, 

Man Who Wagged His Tail, Pie 

The (78) 11-13-61 (91) 10- 9-61 

(Brandon) . Renoir cla.ssicl (Cont'l) . .Peter UsUnov. Pahllto 

Five-Day Lover. The (86) . . 2-19-62 C.ilvo (Span-lane; Eng. titles) 

(Klngsley) . .Jean Seberg. Jean- Rocco and His Brothers 

Pierre Cassel. .Mlchellne Presle (175) 7-17-61 

Frantic (90) 8-28-61 (Astor).. A. Delon, A. Glrardol 

(Times) , .Jeanne Moreau. M. Ronet Two Women (105) 6-19-61 

Joker. The (86) 10- 2-61 

{ Embassy ).. Sophia Ixiren. 

(LniuTt) . J-P Cassel. A. Almee Je;m-Paul Belmomlo 

La Belle (Americalne (100) 1-22-62 

(Confl) ,11. IMiery. C. Bro,ssel 

JAPAN 

©Leda (101) 11- 6-61 

©Rikisha Man. The (105) 5- 8-61 

(Times) Madeleine Robinson. 

(Corsl Toshlrn Mlfline 

Je.in-Paiil Belmondo 

Rice (118) 9-18-61 

Les Liaisons Dangereuses 

(SR) . Mosbiziikl 

(106) 1- 8-62 Road to Eternity (181) . . 2-27-61 

(A.stiir) . 

Pbillpe. Jeanne (Beverly) . .Tatsnya Nak;idai 

Miire.iii. Ariiiettr Vadim 

POLAND 

Night Affair (92) 1-22-62 

Ashes and Diamonds (105) 9- 4-61 

(I'ri-iidi-ntl . Gabln. Nadja 

( Janus )..Z. CybiilskI 

Tiller, n.inielle llarrleiix 

Rules of the Game (104) 4-17-61 

. 

(J.iniis) .lean Renoir 

Kanal 11- 6-61 

GERMANY 

(Ivingsley) . Izewska. T. Jancz.ar 

Roses for the Prosecutor 

(91) 11-13-61 

(American-Metropolitan) . 

Eve Wants to Sleep (93) 10- 9-61 

f llarrlsonl Lass 

(%) 

) Papas 

W. Glller. Incrid Von Bergen 

The Girl of the Moors (87) 9- 4-61 

(Cisinol . Clans Holm. 

GREECE 

Maria Emo 

Antigone (93) 9-25-61 

( -Vorma . Irene 

SWEDEN 

Devil's Eye. The (90) 12-18-61 

(Janus) . .Jarl Kiillc. Blbl 

Andersson 

Secrets of Women (1141 . . 9-18-61 

Eva Dahlbeck, Giinnar 

(Janus) . . 

BjornsiUand. Maj-Britt NlUson 

. 

. 8-28-61 

. 

. 

Moussitsa (751 6- 5-61 U.S.S.R. 

(Greek PIciores) . A. VoiiyoiiklakI Ballad of a Soldier (89).. 1-3161 

ITALY 

(Kinssley) . .Vladimir Iv.ast»v. 

From a Roman Balcony 

Shanna Prokhorcnko (also Engdubbed) 

(S-1) 11-27-61 

(rcinl'l) . .Je.in .Sorel. Lea .Massarl Fate of a Man (100) 

Girl With a Suitcase (108) 10-16-61 (UA) BondarcJluk 

(Ellis) . Clandb Cardlnile 

Summer to Remember, A 

U Dolce Vita (175) 4-24-61 (80) 12-18-61 

(Astor) (Kinssley) . .B. Bartjatov, S. 

-Marccilo Mastrolannl, I 

Anita Ekberg. Anoiik Almee 

Bondarchuk 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

. 

SJ36 Man or Mouse (IS) Jun 61 

6421 Hot Heir (W/2) 61 

6431 Caught on the Bounce 

(ISVi) Oct 61 

6432 Pleasure Treasure 

(16) Nov 61 

6433 Dance. Dunce. Dance 

(181 2) Dec 61 

6422 Parlor. Bedroom and 

Wrath (16) Nov 61 

6423 Flung by a Fling (16) . 61 

6424 The Gink at the 

Sink (I61/2) Feb 62 

6434 The Fire Chaser (15) Mar 62 

6435 Marinated Mariner 

(16) Mar 62 

CANDID MICROPHONE 

(Reissues) 

5555 No. 5. Ser. 2 (11) .. Mar 61 

5556 No. 6. Ser. 2 (lOi/j) . .Jul 61 

6551 No. 1. Series 3 (11) Sep 61 

552 No 2. Series 3 (10) Nov 61 

6553 No. 3. Series 3 (IOI/2) Jan 62 

COLOR SPECIALS 

5502 Rooftops of New York 

(10) May 61 

COLOR FAVORITES 

(Technicolor Reissues) 

5613 The Jaywalker (G'A) 

5614 Topsy Turkey (6V4) 

. 

5615 Punchy de Leon (6'/2) 

. 

6601 Red Riding Hood Rid 

Again (7) 

6602 The Music Fluke (7) 

6603 Imagination (61/2) 

6604 The Miller's Daughter 

(6I/2) 

6605 Grape-Nutty (6) 

6506 The Popcorn Story 

(6I/2) 

6607 Cat-Tastrophy (6) . . . 

6608 Wonder Gloves (7)... 

5609 Dr. Bluebird (8) 

6610 The Family Circus (6I/2) 

6611 Big House Blues (7) . . 

NOVELTIES 

FILM 

(Reissues) 

5835 Community Sings 

No. 1. Ser. 13 . 

(10) 

May 61 

61 

Jul 61 

ES 

Sep 61 

Sep 61 

Oct 61 

Nov 61 

Nov 61 

Dec 61 

Jarn 62 

Jan 62 

Feb 62 

Mar 62 

Mar 62 

5854 Yukon Canada (10)... Apr 61 

LOOPY de LOOP 

(Color Cartoons) 

5707 Fee Fie Foes (61/2) Jun 61 

5708 Zoo Is Company (S/^) Jul 61 

6701 Catch Meow (6>/g) Sen 61 

6702 Kooky Loopy (7) Oct 61 

6703 Loony's Hare-Do (7) .. Dec 61 

6704 Bungle Uncle (7) ...Jan 62 

6705 Swash Buckle (7) Feb 62 

MR. MAGOO REISSUES 

(Technicolor) 

5758 Magoo Goes West (6) ..Jul 61 

6751 Safety Spin (7) Sep a 

6752 Calling Dr. Maioo 

(6I/2) 

(© and standard) Oct 61 

6753 Magoo's Masterpiece (7) Nov 61 

6754 Magoo Beats the Heat 

'6) (Both «l and standard) Dec 61 

6755 Magoo Slept Here (7) Feb 62 

6756 Magoo's Puddle Jumper 

(6I/2) 

(© and standard) Mar 52 

SPECIAL COLOR FEATURETTES 

5443 Wonderful Greece (19) Jun 61 

6441 Images of Luangua 

(15) Oct 61 

fi442 Wonderful Israel (19) .Dec 61 

6443 Wonders of Philadelphia 

(18) Mar 62 

SERIALS 

(15 Chapter-Reissues: 

4160 King of the Congo .Jun 60 

5120 Son of Geronimo .... Nov 60 

5140 The Grea. Adventures of 

Cartain Kidd Mar 61 

5160 Cody of the Pony 

Exoress Aug 61 

STOOGE COMEDIES 

(Reissues) 

5405 Knutsy Knights 

(I71/2) Feb 61 

5406 Shot in the Frontier 

(16) Apr 61 

5407 Scotched in Scotland 

(ISi./s) May 61 

5408 Fling in the Ring 

(16) Jul 61 

6401 Quiz WTii? (ISi/j) Sep 61 

6402 Fifi Blows Her Top 

(W/2) Oct 61 

6403 Pics and Guys (161/2) Nov 61 

' Cat 

r.?M 

Dec 61 

9705 Nelly's Folly ... Dec 61 

97nfi a Sheen in the Deep. Feb 62 

9707 Fish and Slips Mar 62 

970S Quackodilc Tears Mar 62 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Color Reissues) 

(Two-Reel) 

8002 The Man From New 

Orleans (20) Mar 61 

8003 Winter Wonders (IS) . 

61 

9001 Where the Trade Winds 

Play (17) Oct 61 

9002 Fabulous Mexico (18) Mar 62 

(One Reel) 

S502 Alpine Champions (10) 

8403 Kings of the Rockies 

Feb 61 

(10) Apr 61 

8404 Grandad of Races (10) May 61 

SSfJS Snow Frolics (9) lun 61 

8506 Hawaiian Sports (9).. Aug 61 

9501 This Sporting World 

(10) Nov 61 

9502 Emperor's Horses (9) . . Dec 61 

9503 Wild Water Champions 

(9) Feb 62 

BOXOFFICE BookinGuide March 19, 1962

would 

— 

. 

k 

F 

oyed 

, Mon 

— 

soy 

don't 

— — 

i\ 

"5. 

XHIBITOR HAS HIS SAY 

You Can Smile Back . . 

"The Devil at 4 O'Clock" from Columbio is 

whof we've been looking for. Here's o family 

picture that you can advertise with confidence. 

When the customers walk out smiling, the exhibitor 

can smile back without running. 

Grace Theatre, 

Groce, Ida. 

BUENA VISTA 

C. D. SIMMONS 

Nikki, Wild Dog of the North (BV)—Jean Coutu, 

Emil Genest, Nikkj. Disney sure appealed to everyone 

on this. It was a very bad night, but still they 

come out, to give me a 'way above average crowd. 

Disney charges too much film rental for small 

towns who play them late. Ployed Sat. Weather: Rain 

ond snow.—^Jomes Hardy, Shools Theotre, Shoals, Ind. 

Pop. 1,555. 

COLUMBIA 

Gidget Goes Howaiian (Col)—Jomes Darren, Michael 

Callon, Deborah Wolley. This was a good grosser here. 

Showed a profit. Played Fri., Sat., Sun. Weather: 

Snow ond ram — Bill Brooks, Llberfy Thed 

Th-otre, Loncoster, Ky. Pop. 3,000. 

Misfits, The lUA)—Clark Gable, Marilyn Monroe, 

Mcntgomery Clift. This should be billed os a western. 

Ployed It I'Ote. Those who came really enjoyed this. 

Vcinroe doesn't draw here but Gable olways will. 

Pioyed Sun., Mon., Tues. Weother: Nice.— 'P. B. 

Fnedrroin, Grand Theotre, Loncoster, Ky. Pop. 3,000. 

Paris Blues (UA)—Paul Newman, Joonne Woodward, 

Sidney Poitier. Block and white. Too much sex. 

No draw here. One of the lowest grosses this winter. 

Pioyed Fri,, Sot,, Sun. Weother: 20 below zero.— Bill 

Brooks, Liberty Theortre, Hoiley, Ida. Pop. 1,165. 

Town Without Pity [UA)— Kirk Douglas, E. G. Mor- 

^hciil, Chris tin? Koutmann. Excellent picture. Kirk 

C'cuglos should get an Oscar for his acting in this, 

t-jt bus nsss was not up to par. We doubled this with 

'I Bcirr'bed Pearl Harbor" a states rights picture 

which d.dn't odd a thing to the program. Played 

Sun., Mon. Weather: Cloudburst.—Al Aguiar, Lincoln 

Theatre, Lincoln, Colif. Pop. 3,000. 

UNIVERSAL-INTERNATIONAL 

Come Saptember (U-l)^Rock Hudson, Gino Lollobr.gida, 

Sandra Doe, Bobby Donn. Good comedy with 

goixJ cast. Ployed to fair business. Would like to 

Z02 a ether "Pillow Talk" or "Operotion Petticoat" 

from this comrpony. Played Sun., Mon., Tues, Weather: 

Gcod-— iMel Danner, Circle Theotre, Woynoko, Okla 

Pop. 2,018. 

Romanoff and Juliet (U-l)— -Peter Ustinov, Sondra 

Dae, John Govin. My po+rons wouldn't buy this one. 

Very low gross; played on preferred time. Lots of 

wG I outs . I Sun , Tues. Weather : Good. 

. 

. 

—Mel Danner, Circle Theatre, Waynoka, Oklo. Pop. 

2,018. 

Spartaeus (U-I)— Kirk Douglas, Laurence Olivier, 

Jean Simmons, Tony Curtis. This is the best picture 

wa have ever played in our theotre. I 

think 

a motion picture con ever be mode any better. Action, 

color, sourxd and story were outstanding. We 

hod more people come to us ond tell us how much 

they 

it, so 

enjoyed 

it kept 

it, 

building 

ond they 

as 

in 

time 

turn 

went 

told others 

on. We 

about 

need 

more like this. Played 1 2 doys. Weather: Cold and 

s^c^my.—Robert Tobbert, Star Theatre, Jomestown, 

N. D. Pop. 15,163. 

Tammy Tell Me True (U-l)—Sandra Oee, John 

Gavin, Charles Drake. This did excellent Sunday business. 

Played Sun., Mon., Tues. Weather: Cold.— P. B. 

Friedman, Grand Theatre, Lancaster, Ky. Pop. 3,000. 

WARNER BROS. 

splendor in the Grass (WB)— 'Natalie Wood, Worren 

Beotty, Pat H ingle. The "adults only" angle 

kill 3d this for mo. We hove to depend on the kids 

to put o picture over; can't count on the adults as 

in the good old days. So I nix to adults-only 

pic lures. Otherwise, this picture was very good, but 

business wosn't worth mentioning, Played Sun., Mon. 

Weother: Cloudy.—Âl Aguiar, Lincoln Theatre, Lincoln, 

Calif. Pop. 3,000. 

West Point Story, The (WB, reissue)—James Cognay, 

Virginia Mayo, Doris Day. Good picture of Its 

kind, but fell on its face at the boxoftice. Very few 

reissues do business here any more. Ployed Sot. 

Weather Snow.—Lorry Thomas, Fayette Theotre, 

FayetteviMe, W. Va. Pop. 2,000. 

MISCELLANEOUS 

Run cf the Arrow (States Rights)— Rod Steiger, 

RoJ'ph Meeker, Sarito Monteil. Obtained this 1957 

RKO picture through Masterpiece. It is a good show 

and the color is good. Played Sat.—S. A. Jackson 

Jackson Theotre, Fiomaton, Ala. Pop. 1,480. 

Mighty Picture Fails: 

'Why?' Is the Question 

"The Guns of Novarone" from Columbia would 

stand very high on a list of the best pictures 

I've ever ployed. Believe, me, brother, it's got 

155 minutes of that magic touch that mokes 

movies greot. But no business. I know those last 

three words would sound (ike a broken record 

to the film companies, but really it seems a 

shame so few people come to see so fine a 

movie. Why? Maybe because the title sounds 

western, or because the outside paper (1 -sheets 

and 40x60) mokes it look like a sea picture 

never any good in this territory. Who knows? 

I sure wish I did. 

VICTOR 

Center Theatre, 

WEBER 

Kensett, Ark. 

FOREIGN 

LANGUAGE 

FEATURE REVIEWS 

The Night (La Notte) 

Ratio: 

1.S5-1 

Lopert Pictures 120 Minutes Rel. 

Michelangelo Antonioni, the Italian director 

who won acclaim from art house regulars 

with his "L'Avventura," distributed by Janus 

Films in 1961, now offers another study of 

Italy's idle and amoral rich, an avant-garde 

triumph which is slow-moving, symbolic and 

ofien confusing, but will win an enthusiastic 

following from class patrons even if many 

regular moviegoers may find it empty and 

boring. Starring Marcello Mastroianni of "La 

Dolce Vita" fame and Jeanne Moreau, who 

starred in "The Lovers" and the current "Les 

Liaisons Dangereuses," the picture has other 

celling angles, including winning the top 

prize at the 1961 Berlin Film Festival and the 

fact that it is Italy's official nominee for best 

foreign film at the Academy Awards. The film, 

which was mostly filmed in actual locations in 

Milan streets, a modern hospital and a palatial 

estate, is strikingly photographed as the 

unhappy wife wanders about seeking something—which 

is left unexplained until the 

climax. The Italian-language picture has far 

too many English titles, many of them translating 

dull conversations. But, those who 

come in at the beginning and follow the 

moods of a married couple who drift about, 

experiment with extra-marital affairs and are 

finally reunited through their mutual need for 

solace and companionship, might find the picture 

fascinating. Others may merely be mystified. 

Miss Moreau does a fine acting job, 

even if unflatterirgly photographed; Mastroianni 

will add to his growing popularity and 

Monica Vitti is striking as a wealthy girl, but 

it is Bernhard Wicki, director of "The Bridge," 

who turns in the outstanding performance as 

a dying author in the opening sequence. Produced 

by Emanuele Cassuto for Sofitedip- 

Nepi Film. 

Jeanne Moreau, Marcello Mastroianni, Monica 

Vitti, Bernhard Wicki, Rosy Mazzacurati. 

Love Is a Day's Work A ^'^1°^ 

"rama 

Cont'l 84 Minutes Rel. Mar. '62 

Produced by Paul Graetz, best-remembered 

on this side of the Atlantic for the dramatically 

compelling "Devil in the Flesh" and "Rome II 

O'clock," the Jean Sorel-Lea Massari vehicle 

is strictly adult film fare. Mauro Bolognini 

directed the Italian-language film with a keen 

eye, working from an Alberto Moravia-Pier 

Paolo Pasolini screenplay inspired by Moravia's 

stories, "Roman Tales" and "New 

Roman Tales," the strikingly handsome Sorel 

delineating the role of an uneducated, unskilled 

young Roman who has fathered Valerie 

Ciangottini's (she was the sweet-faced 

young waitress in "La Dolce Vita") illegitimate 

son and now seeks a job that will enable 

him to support the girl and the baby. He 

interrupts his futile job-hunting treks to have 

an affair with childhood friend Jeanne 

Valerie and dalliance and diversion v/ith Lea 

Massari, oil processor Luigi Giacosi's provocative 

mistress. In an ironic twist, Sorel removes 

a valuable ring from a corpse; his 

thoug'hts are now centered on a positive future. 

Bolognini's directorial symbolism is 

first-rate. This has English titles. 

Jean Sorel, Lea Massari, Jeanne Valerie, 

Rik Battaglia. Valerie Ciangottini. 

Merritt Bohn, former executive with the 

Tennessee Law Enforcement Ass'n in 

Memphis, has a top role in UA's "Kid 

Galahad." 

.IZt. 

nal 

jrt 

ree 

the 

? 

10 BOXOFFICE BookinGuide :: March 19, 1962

Opinions on Current Productions 

Feature reviews 

Symbol O "ienotes color; C CinemoScope; V Vista Vision; 5 Superscope; % Ponovision; fi Regalscope; t Technifomo For story synopsis on each picture, see reverse side. 

Rome Adventure 

F SS '— S"'"' 

Warner Bros. (162) 118 Minutes Bel. April 62 

jppc Audiences will be taken on a Cook's tour ol Italy in thiSjia' 

Ills c colorful romantic offering The story carries the principal 

'°"^' 

playe.-s to the historic and scenic sites of the country, traveling 

by scooter, train and bus. In fact, the background 

splendor often overshadows some of the story sequences. 

But overall, the film is excellent light entertainment and has 

all the ingredients for boxoffice success. Troy Donahue and 

Suzanne Pleshette provide the principal love interest, with 

Angie Dickinson playing the unsavory feminine menace. 

And Rossor.o Brazzi has been nicely cast to supply an older 

romantic touch. A bonus is Al Hirt, renowned trumpet 

player, who makes a brief appearance. An excellent performance 

is turned in by Constance Ford, as the owner of 

a book shop in Rome. Delmer Daves, who previously had 

written, produced and directed "A Summer Place," "Porrish" 

and "Susan Slade," did the same chores on this picture which 

was based on a novel by Irving Fineman. A fine musical 

background was co.uposed by Max Steiner. A tuneful song 

runs through the picture, "Al Di La," sung by Emilio Pericoli, 

popular Italian recording star. Troy Donahue should 

strengthen his popularity with this picture and Miss Pleshette 

should be regarded cs an upcoming "tar 

Troy Donahue, Angie Dickinson, Rossano Brazzi, Suzanne 

Pleshelte, Constance Ford, Al Hirt, Hampton Fancher. 

Cape Fear F ^, 

Univ.-Intl (6209) 105 Minutes Rel. May 62 

.-ove'ts A gripping and suspenseful drama of terror and fear, this 

•e 25 ap'ly named Sy Bartleit production is powerful fare with the 

names of Gregory Peck and Robert Mitchum to insure strong 

returns boxoffice-wise. Although dealing with a psychotic 

ex-convict who swears vengeance on the lawyer who sent 

him to jail, Ihe film is not too adult for the teenagers even if 

the kiddies should be left at home. Based on the novel, "The 

E.xecutioners," by John D. MacDonald, this picture is equal in 

shock value to the memorable "Sudden Fear" of 1952, which 

also held audiences enthralled. Rarely within memory has a 

top player been willing to portray a character without a 

single redeeming trait and Mitchum is amazingly convincing 

as the relentless, sadistic killer—a truly menacing performance. 

The ^-tartling climax might even bring out a few 

shrieks from nervous patrons. Peck is equally fine as the 

lawyer willing to go to great lengths to protect his wife and 

12-year-old daughter. Adding name value, as well as histrionic 

skill, are two current TV favorites, Polly Bergen, attractive 

end capable as the wife, and Lori Martin, young lead 

in Ihe popular TV series, "National Velvet," who resembles 

Ihe young Elizabeth Taylor who starred in that 1944 film. ]. 

Lee Thompson's direction ij first-rate. 

Gregory Peck, Robert Mitchum, Polly Bergen, Martin 

Balsam, Lori Martin. Jack Kruschen, Barrie Chase. 

'ON 

PrematuTe Burial F 

Ratio: Horror Drama 

2.35-1 ® © 

American-Int'l (702) 81 Minutes flel. Feb. '62 

Still another ol Edgar Allan Poe's classic tales of horror 

has been brought to the screen by Roger Gorman, who has 

given it fine production trappings, including rich period settings 

in color and Panavis'cn, shuddery fog and mist effects 

and a good cast, headed by Ray Milland, one-time Paramount 

rtar. While this is not qui'e as blood-curdling as Gorman's 

"House of Usher" of 1960 or "Pit and the Pendulum" of 1961, 

it is a strong boxoffice contender, made-to-order for the 

horror-action devotees. The screenplay by Charles Beaumont ^= i 

and Ray Russel! explains the reason for the hero's fear of 

' 

being buried alive while keeping the identity of the person 

responsible for the many weird happenings concealed until 

the surprise climax. The shuddery moments include a skeleton 

falling from the family crypt and a cataleptic victim being 

placed in a coffin and buried v.rhile he is inwardly struggling 

to move and speak. Milland, a star for more than 20 years, 

and Heather Angel, leading woman of the 1930-45 period, are 

both effective in their middle-aged portrayals while Richard 

Ney, another youthful veteran, also does well. Hazel Court, 

familiar from British films and TV, is less convincing as the 

handsome, scheming heroine. Gorman produced and directed. 

Ray Milland, Hazel Court, Richard Ney, Heather Angel, 

Alan Napier, John Dierkes, Richard Miller, Brendan Dillon. 

The Tell-Tale Heart A ^^^, 

"""" """"' 

Danziger-States Rights 73 Minutes Rel. March '62 

Edgar Allan Poe, a name of tremendous impact on the 

modern-day horror scene—as witness the grosses for 

American-International's "The Pit and the Pendulum," et al, 

et al—was responsible for this story (or at least the idea 

from which it sprang)—as gripping, as gruesome as anything 

in this particular atmosphere in a number of boxofficetinkling 

years. Ernest Morris has directed— for the Danziger 

Brothers (Edward and Harry)—his spirited thespicms, including 

Laurence Payne and Adrierme Gorri, building to the 

inevitable climax with consummate skill and thundering 

dramatic components. While the discriminating, characteristically 

disregarding such entertainment, will shy away out 

of distaste, the admittedly sizable market that is known to 

patronize films of this calibre should more than compensate, 

attendance-wise. The acting is on a par with like efforts, 

Payne and Miss Gorri making of their particular delineations 

memorable exercises in fright. Payne smolders 

with skilfully defined grimaces and Miss Gorri brings to her 

feminine role the coquettishness so necessary to Poe's_u'[^ 

heroines. The lunior Miss and Master, attracted by the'ork 

imaginative promotion necessary to build the film's mass 

appeal, should be discouraged; it's not for the kiddies, 

Laurence Payne, Adrienne Corn, Dermot Walsh, Selma 

Vas Dias, John Scott, John Martin, Annette Carell. 

Ue: ^ 

Viscc* 

Hand of Death F ^î 

""'°' ""'"" 

20th-Fox (212) 60 Minutes HeL March '62 

Program filler from the word go, this .science-ficlion-chaseand-effects 

effort, written and produced by Eugene Ling for 

Associated Producers, Inc., and released via 20th-Fox, has 

little to recommend it for the top slot in the de luxe showcases. 

The premise of a chemical able to strike sudden death 

with a mere touch, the while the carrier is immune, has been 

put forth with far greater dramatic credibility in past years, 

and dancer-actor-turned-direc'or Gene Nelson hasn't come 

up here with distinguished handling of the format. John 

Agar, principal player in this type of film for some time now, 

is appropriately grim-faced as he moves ever so swiftly to 

death and certain de.struction, over the initial protestations of 

his intended, Paula Raymond, and associate Steve Dunne. 

Inevitable, certainly, is movement; in the laboratory, in the 

street, in the country, conveying a feeling, minimum effect 

though it may be, of tremendous urgency, of a once-dedicated 

scientist spurred on to finish a project. The kiddy 

audiences and the adult action and science-fiction crowds 

that seem to delight in such goings-on will find what happens 

of particular interest. The far more discriminating, however, 

will squirm with disgut. Miss Raymond is a proper 

feminine foil and the supporting players are good. 

John Agar, Paula Raymond. S'eve Dunne, 

Roy Gordon, John Alonzo. 

Temptation 

A 

Ratio 

Melodrama 

1.85-1 

Rel. Mar 

Cameo Int'l 94 Minutes Rel. Mar. '62 

A strictly adult, no-holds barred, sensual study of life on 

a remote island somewhere in the Indian Ocean—the dramatic, 

abrupt result of a ship's encounter with a mine—this 

V/illiam Shelton presentation will appeal to the action-andadventure 

crowd, but is certainly, by no stretch of the 

imagination, for the younger, impressionable minds. It may 

well run into bluenose trouble in some of the more sensitive 

situations. Acting-wise, it leaves little to be desired—all 

concerned with this essentially four-character vignette apply 

themselves with certainty and conviction under Edmond T. 

Greville's practiced and precise direction, working from an 

adaptation by himself, novelist Henri Crouzal (on whose book 

yarn is based) and Louis A. Pascal. Christian Marquand, the 

French war correspondent suddenly confronted with an overwhelming 

choice of voluptuousness on a small volcanic 

island, brings to his particular delineation on eorthiness that 

should have the audience's distaff components squealing 

with delight. Dawn Addams, U.S. -European actress; Magali 

Noel of France; and Rossana Podesta, of Italy, ore his 

romantic targets of varying impact and concentration. 

Jacques Lemare's photographic effects are firm, contributing 

significantly to Ihe sombre mood of the moment. 

Magali Noel, Dawn Addams, Rossana Podesta, 

Christian Marquand. 

The reviews on these pages may be filed for future reference in any of the following woys: (1) in any standard three-ring 

loose-leaf binder; (2) individually, by company, in any standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and doily business record sheets, 

may be obtained from Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid. 

2614 BOXOFFICE BookinGuide : 

: March 

19, 1962 2613

. He 

. . Doom 

' 

. . See 

FEATURE REVIEWS 

Story Synopsis; Exploits; Adiines for Newspapers and Programs 

THE STORY: 

"Cape Fear" (U-I) 

The peaceful existence of Gregory Peck, a Georgia 

lawyer, his wife, Polly Bergen, and their 12-year-old daughter. 

Lori Martin, is slowly turning into a nightmare of fear after 

Robert Mitchum, an ex-convict, shows up. Mitchum, who had 

served time for a shocking sex crime, blames Peck for testifying 

against him and helping convict him. Although 

Mitchum obviously plans revenge. Peck and Martin Balsam, 

the local police chief, cannot legally arrest him. Peck's dog 

is poisoned and a local girl is raped, but he refuses to file 

charges against Mitchum. Realizing that Mitchum is determined 

to frighten or assault his wife and daughter. Peck 

first tries to buy off the man and, when that fails, he is 

forced to use the women as bait to trap him. He puts Polly 

and Lori on a houseboat and pretends to be away. Mitchum 

does go after them on the boat but, after violence and neardrowning. 

Peck is able to beat up and capture his enemy 

EXPLOITIPS: 

Play up Gregory Peck for his recent hit, "The Guns of 

Navarone," and Mitchum for his many film hits, most recently 

"The Last Time I Saw Archie." Polly Bergen is noted for 

starring in many TV specials, while Lori Martin stars in the 

weekly TV series, "National Velvet." 

CATCHLINES: 

A Stunning Drama of Shock and Suspense . . . Gregory 

Peck and Robert Mitchum Fight It Out in the Most Startling 

Climax Ever Filmed. 

-bill. 

WO' 

THE STORY: 

"Rome Adventure" (WB) 

When Suzanne Pleshette, a college librarian, gets in trouble 

xni, for giving out a banned book, she sails for Italy where, she 

(^"V' is sure, "they know all about love." On the ship she meets 

o Rossano Brazzi, a sophisticaied Italian, and Hampton 

Fancher, a friend of her family. Brazzi takes the pair to a 

pensione where they will live. Troy Donahue, an architectural 

student, lives there. He is upset because his girl, 

Angle Dickinson, wants to break off with him. But he finds 

solace in Suzanne and, on a holiday period, they go on a 

sight-seeing tour all over Italy, but she insists on having 

her own room. By the time they come back, Suzanne is 

hopelessly in love with him. However, Angle comes back 

and wonts to continue her affair with Troy. This almost 

causes a breakup between Suzanne and Troy, but, despite 

complications, he elects to break off with Angle and marry 

Suzanne. 

EXPLOITIPS: 

Any travel agency should be happy to make tieups on 

"Rome Adventure" because it is one of the best salesmen 

any agency could have for Italian travel. 

CATCHLINES: 

Rom.ance in the World's Most Romantic Country . . . 

Distance Lends Enchantment—and She Made Him Keep His 

Distance . . . Their Tour of Italy was SRO—Separate Rooms 

Only . Italy in All Its Splendor— for the Price of an 

Admission Ticket. 

ilZt 

THE STORY: 

"Hand of Death" (20th-Fox) 

In an isolated desert laboratory, John Agar discovers a gas 

which will paralyze and render the mind susceptible to suggestion. 

Believing this to be a means of ending any nuclear 

war possibility. Agar, against protests of fiancee Paula Raymond 

and fellow scientist Steve Dunne, continues experimentation. 

An accident in chemical mixture leaves Agar ill 

for several days; when he touches aide John Alonzo on the 

sleeve, a black mark appears and Alonzo dies. Agar, realizing 

he has found the secret of destruction, while remaining 

immune, sets out to find an old friend Dr. Roy Gordon, in 

quest of an antidote. En route, he accidentally kills a hitchhiker 

and service station attendant. Gordon, Dunne and 

Paula attempt to discover a cure, but nothing seems to 

work. Agar's skin darkens, he kills Gordon and flees. At 

Dunne's summer house, Agar pleads with Poula to help him, 

but s'he knows that by now he's out of his mind. His face and 

hands become disfigured. When police arrive in response to 

Paula's frantic call. Agar escapes to the beach. He drowns 

himself as the police close in. 

EXPLOITIPS: 

Get face-masks from novelty shop and send aides out, 

distributing paper. Promote an essay contest on the topic, 

"How would you guarantee an end to nuclear war''" 

CATCHLINES: 

Mo One Dared Come Too Close! 

. 

Grasp! 

. Experimemted in Horror! 

Always in His 

Cui 

THE STORY: 

"Premature Burial" (AIP) 

In London in the 1860s, Ray Milland, a medical student, 

watches gravediggers unearthing a coffin which is opened 

to reveal a body which had vainly struggled to gain freedom 

after being buried alive. Milland calls off his wedding to 

Hazel Court and shuts himself awcry from the world because 

he imagines he has catalepsy and fears being buried while 

still alive. Against the objections of Millond's sister. Heather 

Angel, Hazel visits Milland and persuades him to wed her 

after all. After the wedding, Milland builds a tomb with 

every possible escape device but Richard Ney, his doctor 

friend, finally convinces him his fears are unfounded. But his 

obsession returns when he goes to his father's crypt and a 

'otre J_,J' 

•ie 

skeleton is found leaning against the door. Milland collapses 

and lies as though dead and funeral arrangements are made 

while the body, in a cataleptic state, struggles to speak. 

Directly after the interment, grave robbers open the coffin 

and Milland is freed. Realizing that Hazel had schemed to 

frighten him and then gain his fortune, he wreaks vengeance. 

EXPLOITIPS: 

Stress the Edgar Allan Poe name by using the spectacular 

horror methods employed to make "House of Usher" and "Pit 

and the Pendulum" popular with chiller-diller fans. Borrow 

a coffin for display in the lobby. Bookstores will cooperate. 

CATCHLINES: 

He Foresaw His Own Doom and Made Desperate Attempts 

to Prevent Being Buried Alive. 

/orb 

We 

THE STORY: 

"Temptation" (Cameo Infl) 

A Red Cross ship returning from Korea is exploded by a 

mine; the only survivors are three women and a lone male. 

British nurse Dawn Addams; her Italian colleague, Rossana 

Podesta; and Canadian general staff secretary Magali Noel, 

find themselves sharing close lifeboat quarters with Christian 

Marquand, French war correspondent. Thanks to Marquand's 

seamanship, they find a small volcanic island in the 

Indian Ocean. Determined to live a platonic life with three 

v/omen, Marquand finds each is different physically and 

emotionally—yet all are feminine and most desirable. Dawn 

is at first cold and unapproachable as she spurns his 

advances. Marquand is next attracted to Rossana because of 

her seeming innocence and pure moral standcrrds. But It is 

Magali's abandoned sensuality that wins him. It is soon 

revealed that Magali, a psychopath, will be a source of 

jealousy problems. Dawn, who had been assigned as her 

nurse, divulges that she was escorting Magali back to face 

justice on a murder charge. Magali kills Dawn; Rossana, 

attempting to escape from the island, is drowned. Magali 

destroys herself by plummeting off a cliff into the raging surf. 

Marquand is rescued. 

EXPLOITIPS: 

Promote esscry contests aimed at men: "What would YOU 

do marooned on a desert island with three women''" 

CATCHLINES: 

Three Women and One Man on an Uninhabited Island! 

nat . 

no b' 

THE STORY: "The Tell-Tale Heart" (Danziger) 

This is Edgar Allan Poe's dream in which he becomes 

Edgar Marsh (Laurence Payne), librarian-part-time author, 

living in his dead mother's house, attended only by a housekeeper. 

He has a limp and rarely leaves his study, spending 

his evenings in a haze of drugs, filled with lascivious dreams 

of beautiful women who ignore his deformity. Through his 

window, he watches Betty Clare (Adrienne Corri) move into 

the house opposite and immediately falls in love with her, 

although the two haven't met. Betty, after a contrived meeting, 

agrees to go out with him, more out of pity than affection. 

Later, Edgar kills Betty's boy friend, Carl (Dermot 

Walsh) in a jealous fit, hiding the body under his study's 

floor, certain that his "rival" will never be heard from again. 

But he does hear—he hears the beating of Carl's heart. 

Maddened, he desperately cuts out the heart, buries it in his 

garden. The relentless hammering continues, however. The 

anguished Edgar is almost reUeved when Betty, alarmed by 

Carl's absence, arrives with police. Edgar confesses. 

EXPLOITIPS: 

Tie-ups with libraries and book sections of department 

ueh stores ore indicated—with stre.'s on scene stills. Send a man 

kno'with flowing cape through downtown traffic with a sign. 

CATCHLINES: 

He Kept Hearing the Beat of the Dead Man's Heart . . . 

Terrifying! Tense! Taut! ... A Maddened Killer—and the 

Insistent Beat of a Dead Man's Heart! 

/the 

BOXOFFICE BookinGuide :: March 19. 1962

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i three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24. Mo. • 

HELP WANTED 

REPRESENTATIVE WANTED, li you can 

>ell advertising, we hove the deal. Oul- 

*oor advertising in conjunction with Thetre 

Frame Service. Protected territory, 

in opportunity to build ior the future. For 

ielails contact: Romar-Vide Co., Chetek, 

Wisconsin 

Projectionist, maintenance man with experience, 

must be dependable, sober, pernonent. 

L. A. White, Tech Theatre, 

Aêatherford, Oklahoma. 

Manager wanted for small town situaion 

(5,000) conventional and outdoor. 

Vvcrilable April 1st in Wisconsin. Write 

,27 E. Silver Spring Drive, Milwaukee, 

Attention Mr. Toilette. Send experience 

nd picture, confidential. 

Projectionist Wanted: Must be experienced 

and good all around man. Good job 

or right man. Palace Theatre, Floydada, 

'exas. 

Wanted: Experienced manager for hardop 

and drive-in in Southwest. Boxoffice 

447, 

POSITIONS WANTED 

Projectionist, over 25 years experience, 

jvants permanent employment. Non-union, 

oxoffice 9437. 

Any Florido theatre owner looking for 

lapoble manager, 23 years experience? 

love just sold successfully operated thetre. 

Must relocate in Florida for wife's 

ealth Boxoffice 9441. 

INTERMISSION TAPES 

WEEKLY TAPE SERVICE: Intermission 

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apes that sparkle to 

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ommercial Sound Service, P. O. Box 5, 

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THE ODDS 

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ARE 

,j

An 

Invitation 

to All Exhibitors 

to Pay Tribute to 

SPYROS P. 

SKOURAS 

President, Twentieth Century-Fox Films 

THE ALLIED STATES ASSOCIATION 

OF MOTION PICTURE EXHIBITORS 

AND 

THE THEATRE OWNERS OF AMERICA 

Request the Pleasure of Your Company at a 

TESTIMONIAL DINNER 

to Celebrate His 20th Anniversary As President 

THURSDAY EVENING 

APRIL 12, 1962 

GRAND BALLROOM, WALDORF-ASTORIA HOTEL 

NEW YORK CITY 

Reception at 6:30 P.M. 

Black Tie 

Dinner at 7:30 P.M. 

Subscriptions $25 

Per Person 

SPYROS SKOURAS TESTIMONIAL DINNER COMMITTEE 

Allied States Association 

of Motion Picture Exhibitors 

1008 Fox Building 

Detroit 1, Mich. 

Theatre Owners of America 

1501 Broadway 

New York 36, N.Y. 

Please make reservations at $25.00 per person for the dinner in honor of 

Spyros P. Skouras at the Waldorf-Astoria Hotel, New York City, Thursday evening, 

April 12, 1962. 

NAME 

COMPANY 

ADDRESS 

CITY 

STATE 

PLEASE MAKE CHECKS PAYABLE TO "SPYROS SKOURAS TESTIMONIAL DINNER COMMITTEE" 

TABLES WILL SEAT 10 PERSONS

Boxoffice-March.19.1962

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