Boxoffice-March.05.1962

MARCH 5, 1962 

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A 1,500-seot theatre, to be built by Williom Goldman, veteran Philadelphia exhibitor, 

is shown obove, in o drowing by the architectural firm of Thalh«imer & Weiti. To be 

constructed in a new shopping center orea, the theatre is named for A. P. Orleons, a pioneer 

in development of shopping centers, with whom Goldman is associated in the project. 

Ibond Clou postage paid at Koruos City, Mo. 

I Jblistwd weekly ot 825 Von Brunt Blvd., Korti 

|L City, 

Edition, $7.50. 

$3.00 per year; Notional on, 

Mo. Subscription rales: Scctionol 

IK^TIONAL EXECUTIVE EDITION 

mN th« Swttml Nm Pita i( All UHlaa 

IN THIS ISSUE: 

THI 

©PIEM 

THBATEB 

SECTIONi

Hi 

Tender Is The Night 

Satan Never Sleeps 

The Innocents 

The Comancheros 

The Hustler 

Bachelor Flat 

The Second TimeAround 

( 

y 

.sicr 

?r*^ 

^ 

^^ 

State Fair 

The Inspector 

HEMINGWAYS 

Adventures OfA Young Man 

The Cabinet Of Dr. Caligari 

It Happened In Athens 

Mr. Hobbs Takes A Vacation 

Five Weeks In A Balloon 

BookThem Now!

7/ie T^ci^ o^t^y/latam^Tîc^^ 

THE NATIONAL FILM WEEKLY 

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BEN SHLYEN 

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Quebec Censor Board Termed 'Archaic/ 'Immoral' 

Canadian Government Committee 

Urges Abolition of Censorship 

MONTREAL—Abolition of film censorship 

and Quebec province's "politics-ridden" 

Bureau of Cinema Censors was recommended 

in a blistering report to the 

Quebec legislative assembly by a special 

government committee. 

The 125-page report describes the work 

of the censor board as obsolete, archaic, 

immoral, Utopian, arbitrary, infantile and 

smacking of prejudiced paternalism. Instead 

of protecting the morals of the people, 

the censor board "probably has contributed 

to the immorality of the population," 

stated the five-man board. "Film 

censorship is favored only in dictatorships." 

SUBJECT TO CRIMINAL CODE 

Declaring that a liberal "quiet revolution" 

is gaining headway in Quebec day by 

day and must be faced, the board said all 

films shown in the province should be subject 

only to provisions of the criminal code 

on questions of pornography and subversiveness. 

To replace the censor board, "a creature 

of Quebec province's isolationism of the 

past," the committee proposed a Quebec 

Film Boai'd which would document and 

classify films, and "leave censorship where 

it belongs—with the people." Classification 

was urged as follows: 

• Films suitable for everyone, child 

or adult. 

• For persons 14 and over, adolescents 

and adults. 

• For adults, persons 18 or over. 

• A category for persons 21 or over. 

The report was submitted to the legislative 

assembly and tabled by attorney general 

Georges Lapalme, who has jurisdiction 

over the censors board. It was submitted 

by Pemand Cadieux, sociologist: 

Claude Sylvestre, Canadian Broadcasting 

Corp. producer; psychiatrists Andre Lussier 

and Georges Dufresne, and Father 

Louis-Marie Regis of the Dominican Order. 

COULD NOT ALTER FILMS 

The proposed classification board would 

be made up of six fulltime "knowledgeable" 

officials and six parttime advisors who also 

possess "prestige" in their fields. It would 

simply report cases of pornography and 

subversion to the attorney general's department. 

In no case should the board 

change a film it examines, including cutting, 

changing titles, reconstioicting them 

or changing dialog. The committee recommends 

that classification made by the film 

board be posted at entrances to theatres 

where being shown. 

The exhaustive report held that a wellbalanced 

child of 7 can spot immorality 

faster than a so-called adult . . "in general, 

. 

the child practices a personal cen- 

sorship and his morality is much more 

vigilant than that of the adult." In this 

connection, the censor board cutting of 

films designed for children showed "exaggerated 

and unjustified scruples," it was 

stated. 

A complete overhaul of the 1925 motion 

picture act was urged. Fifteen main recommendations 

and conclusions follow: 

1. The censorship act is harmful because 

it acts as a substitute to the "true 

educators," the parents and spiritual advisors, 

as well as "personal consciences." 

2. Attempting to protect adults by censorship 

against so-called moral and psychological 

harm is "Utopian, arbitrary and 

without foundation." 

3. Nearly all censorship smacks of personal 

prejudice. 

4. The censor, as an individual, can 

easily be addicted to narrow, rigorous 

moralism and a fixation on details concerning 

sex. 

5. The "vocation" of the censor tends 

to recruit members among those suffering 

from the need to project on others their 

own shame of sex or violence. 

6. Film cutting presents a rosy image of 

"the world and of life and consequently a 

false one." 

7. The film as art "must paint humanity 

in its beauty and grotesqueness, its 

strength and weaknesses, its greatness and 

lowliness." 

8. Rigorous censorship can successfully 

suppress unhealthy manifestations, but in 

so doing it breeds secret manifestations. 

9. Censorship can be a powerful means 

of blackmail and a threat to creators of 

production and thus "paralyze creativity." 

10. Censorship is an encroachment on 

freedom of thought because "any given 

argument for suppression of so-called obscenity 

justifies all the other limitations 

that are placed on freedom of thought." 

11. To cut a film, is to run the great risk 

of committing a morally unjustified action 

akin to slander. It is an assault on justice 

and truth to make a film suspect by cutting 

it. 

12. To censor a film suggests that constituted 

authority approves what's left for 

the public to see, which is "absurd." 

13. Children should see any film provided 

they are accompanied by a responsible 

adult. 

14. The so-called "bad example" of 

screen heroes and their aggression is not 

bad for children. They might even be useful. 

"The cinema by its so-called bad examples 

facilitates psychological equilibrium." 

15. It was "naive" to make the cinema 

responsible for the "harmful effects of aggressive 

instincts" resulting from western 

society's cultivation of the "prestige of violence 

and cruelty." "This is a problem for 

general education." 

The committee declared open au- theatres 

should be allowed since they are not 

a moral problem, but rather one of townplanning. 

(Drive-in theatres are banned in 

Quebec province. During a debate on the 

question a number of years ago, the then 

prime minister of Quebec, the late Maurice 

Duplessis, said that he would never allow 

drive-ins because they would affect the 

morals of the province.) 

The committee urged elimination of 

present censorship charges imposed on 

producers and importers. 

The report noted many "infantile" jobs 

made by the present censor board, including 

the 1929 classic "The Passion of Joan 

of Arc" by Carie Dreyer. 

The report showed that about 30 per 

cent of films shown in Quebec between 

1923 and 1940 were cut. The worst year 

was 1934 when 68 per cent got the censors' 

scissors treatment. 

An average of 25 per cent of all films 

were cut from 1937 on. 

In 1938, 53 films were rejected, 417 cut 

and 214 passed. 

In 1940, last year cited in the report, on 

608 long-playing films, 49 were rejected, 

224 were cut and 335 were passed. 

3 7 Per Cent of 288 Pictures Screened 

Classified for Adults-Young People 

DALLAS — The Texas Motion Picture 

Board of Review, in screening and rating 

288 feature pictures in 1961, recommended 

37 per cent of all the films classified for 

adults and young people. Kyle Rorex, executive 

director of Texas COMPO, the organization 

distributing the recommended 

audience classifications, pointed out that 

this was the largest recommended audience 

category. Second highest numerically was 

the adult-mature young people classification, 

with 25 per cent of the total number 

of pictures appraised by the Review Board. 

The family classification for the year 

exceeded that of the "recommended for 

adults" classification with 20 per cent 

aimed at the family trade and 18 per cent 

for grownups. 

Almost 30 per cent of the total number 

of pictures viewed, Rorex said, were independent 

or foreign films that had no Production 

Code approval, as did the remaining 

product from the major Hollywood 

companies. 

Of the product rated for adults, independent 

and foreign pictures accounted for 

half. In the adult-mature young people 

group, major company product was more 

than twice that of the independent and 

foreign entries. One out of evei-y five pictures 

in the adult-young people category 

and one of every three in the family classification 

were independently produced or 

from foreign countries. None of this included 

"art" product, since few of these 

productions are screened by the Review 

Board. 

The Texas Motion Picture Board of Review 

is made up of a volmitary group of 

12 women representing various churches. 

BOXOFnCE : 

: March 

5, 1962

EX-N.E. Unit of Allied 

Affiliates With TOA 

BOSTON—Independent Exhibitors, Inc.. 

of New England has affiliated with Theatre 

Owners of America following a special 

meeting of the board of directors on 

February 26. The unit's companion association. 

New England Drive-In Theatres Ass'n. 

is part of the package. 

Independent Exhibitors formerly was an 

affiliate of Allied States Ass'n. It withdrew 

from the national body following 

the 1959 convention in Miami Beach. 

The New England group is composed of 

exhibitors with conventional and drive-in 

theatres in the six New England states, 

most of which are based in the Boston area. 

Julian Rifkin, who was elected president 

on Febi-uary 13, said that TOA had extended 

an invitation to the unit several 

months ago at a meeting attended by 

Albert Pickus, TOA president at the time, 

and John H. Stembler. current president, 

who explained TOA's program and objectives. 

Rifkin succeeded Edward Lider, 

who had held the post for .several years. 

NE'W YORK—Affiliation of Independent 

exhibitors of New England with Theatre 

Owners of America was hailed here by 

John H. Stembler, TOA president, who 

pointed out that the action by the New 

Englanders followed by a week the formation 

and affiliation of Theatre Owners of 

Penn.sylvania with TOA. 

"The New England unit is a progressive, 

sound organization composed of industryminded 

theatremen," Stembler said. "By 

joining TOA, they have secured a national 

outlet for their activities, and we of TOA 

are pleased and proud to have an organization 

and men of this caliber in our theatre 

family." 

Stembler said the New England affiliation 

marked another step forward in TOA's 

continued growth during the last several 

years. He said that with this addition, 

TOA was even more representative of all 

exhibitors, independent as well as circuit, 

than ever before. 

Stembler said the new unit would name 

its delegate shortly to TOA's national board 

of directors so that it would be represented 

at TOA's mid-winter board meeting in 

Washington March 18-20. 

Court Affirms Decision 

In Arkansas Pay TV Case 

LITTLE ROCK. ARK.—Judge Guy Amsler 

of the Ai'kansas Circuit Court issued a 

decree on February 27 reaffinning the 

court's earlier opinion upholding the decision 

of the Arkansas Public Service Commission 

which had ordered the Southwestem 

Bell Telephone Co. to provide the 

necessai-y facilities for closed-circuit pay 

TV to Midwest Video Corp., which holds a 

Telemeter franchise. 

The decision denies the petition of the 

interveners—Independent Theatre Owners 

of Arkansas, United Theatres Coi-p. and 

Rowley United Theatres—for a rehearing 

of an appeal which sought to have the 

Public Sei-vice Commission's ruling vacated. 

An appeal by the interveners now 

will be made to the state Supreme Court, 

later takiiig it to the U. S. Supreme Court 

if 

necessai-y. 

Voael Reports to stockholders: 

MGMSetslS-Yr.TopNet; 

30 Per Cent Above 1960 

NEW YORK—Metro-Goldwyn-Mayer set 

a 15-year-high mark for profits in 1961 and 

showed a 30 per cent 

increase over those of 

the previous year. 

Joseph R. Vogel. 

president, told the 

annual meeting of 

company stockholders 

Febmary 23. This 

marks the third consecutive 

year in which 

there was an Increase. 

The quarterly 

dividend also was 

raised from 40 to 50 Joseph R. Vogel 

cents per share. Vogel 

indicated, however, that the current fiscal 

year's profit might be lower than the $12,- 

600,000 earned last year because of the 

rerelease of "Gone With the Wind," which 

brought in domestic film rentals of $6,000,- 

000 in 1961. 

The principal pui-poses of the meeting 

were to reelect directors and to act on a 

proposal of stockholders John and Lewis 

Gilbert to adopt cumulative voting for directors—an 

annual event with the Gilbert 

brothers at annual meetings. The directors 

were re-elected and the Gilberts' proposal 

was voted down by a vote of 1.693.103 

shares to 112.292. 

Vogel was optimistic over the prospects of 

earnings from MGM's first two films to 

be made in Cinerama, "How the West Was 

Won" and "The Wonderful World of the 

Brothers Grimm." He said, however, that 

the company wanted to get the results of 

those two pictures before committing itself 

to more films in the process. He said 

MGM was protected in the Cinerama deal 

by retaining the rights to release the two 

pictures in 70mm. 35mm and 16mm versions 

after they had played out in the 

three-projector system. 

Reporting on the progress of Metro- 

Kalvar, Inc.. Vogel said work was progressing 

to detei-mine whether a revolutionary 

film created by Kalvar could be 

adapted on a commercial basis for motion 

picture and television film prints. He said 

exposed Kalvar film could be developed 

immediately by the application of heat, 

eliminating wet chemical processing and 

darkrooms with a resultant .saving in costs. 

In answer to questions, Vogel brought 

out that: 

• The newsreel company had been operating 

in the red, but that pending government 

deals might put the newsreel 

division on a profitable basis. 

• The company's two oil wells brought 

in only $60,000 last year, but there were 

prospects for better returns. 

• The present dividend rate will be 

maintained. 

• The company was considering the purchase 

of the Loew's State Bldg. in which 

the homeoffice is headquartered. 

• MGM spent $6,400,000 for advertising 

in 1961. compared with $5,300,000 the year 

before. 

The optimistic report was marred by 

personality clashes among some of the 

shareholders, but Vogel held order and his 

temper. He was the target of a barb only 

once when John J. Gilbert, a stockholder, 

accused the MGM president of having a 

stooge at the meeting in the form of a 

Nebraska stockholder and exhibitor. 

Vogel 

took exception to the statement, declaring 

he had never met the Nebraskan before in 

his life. 

STEMMED FROM DIFFERENCES 

The clashes of personalities stemmed 

from differences of opinions on company 

operations, although there were no direct 

criticisms as such; one shareholder objected 

to the granting of stock options to 

officers. Two women, one owning ten 

shares and the other 150 shares, almost 

came to a name-calling stage. There were 

some cries of "sit down" at various times 

when John Gilbert got up to ask his timeworn 

questions. 

Vogel said that activities had been 

stepped up in TV syndication with the 

licensing of earlier network shows here and 

abroad. The release of some post-1948 features 

to television was beginning to provide 

additional revenue, he said. He added that 

additional income was being generated 

from the feature film library by reissuing 

to theatres selected pictures not leased to 

TV. A special department has been set up 

to handle these films. 

The music and record departments, he 

said, were operating satisfactorily and that 

a deal was on to acquire a foreign company 

for the merchandising of classical 

records. 

ENTHUSIASTIC OVER PRODUCT 

In discussing product, Vogel was enthusiastic 

over "Mutiny on the Bounty," 

which, he said, encountered difficulties in 

production but that he was confident it 

would stand as one of the important "milestones 

in the annals of the film industry." 

Others which he said were top-scale productions 

were "The Four Horsemen of the 

Apocalypse," "The Horizontal Lieutenant," 

"Boys' Night Out," "Sweet Bird of Youth" 

and "Jumbo." Vogel also reported a 

multiple-picture agreement with Seven Arts 

Productions of which the first pictui'e 

would be "Lolita." When asked how such 

a sensational book could be made into a 

picture, Vogel said it had been skilfully 

produced in good taste. Others in the pact 

will be Tennessee Williams' "Night of the 

Iguana" and Norman Krasna's "Sunday in 

New York." 

Re-elected directors were Ellsworth C. 

Alvord, Gen. Omar N. Bradley, Bennett 

Cerf, Nathan Cummings, Ira GuUden, 

George L. Killion, J. Howard McGrath, 

Benjamin Melniker, Robert H. O'Brien, 

William A. Parker, Philip A. Roth, Charles 

H. Silver. John I. Snyder jr., John L. Sullivan 

and Vogel. 

BOXOFFICE March 5, 1962

8 

, and 

Show-A-Rama Will Unveil 

'Maytime Is Movietime' 

KANSAS CITY—An expanded pi-ogram 

for the Show-A-Rama V convention of the 

United Theatre Owners 

of the Heart of 

America here this 

Fred Souttar 

week was announced 

by program chairman 

Fred Souttar, who revealed 

that several 

important Hollywood 

personalities will be 

present and predicted 

some "vei-y dramatic 

and suiT>rising revelations" 

concerning the 

"Maytime Is Movietime" 

and "Stars of 

Tomorrow" programs. 

Unparalleled success of the convention, 

meantime, was forecast by UTO president 

Richard Orear. "Our show this year will 

cover all phases of show business in both 

the hard-top units and in drive-in theatres," 

Orear said. "We've tried to pro- 

1 

duce an agenda that is packed with ideas 

and good business so that exhibitors may 

retui-n home with plenty of good material 

that can help produce extra dollars at the 

boxoffice." 

The "Maytime Is Movietime" program, 

originally announced by John Stembler. 

president of Theatre Owners of America, 

will be unveiled in detail during Show-A- 

Rama V. Robert W. Selig, executive vicepresident 

of National Theatres, will present 

the idea to exhibitors at the distributors' 

breakfast, Wednesday

Allied Holds Parleys 

On Roadshow Films 

NEW YORK — Conferences 

between 

Allied States Ass'n leaders and major 

company executives in regard to the speeding 

up of roadshow pictures into general 

release were encouraging but not conclusive, 

according to checkups on both sides. 

For three days recently. Marshall Fine, 

president of Allied, and Wilbur Snaper, 

board member, met with sales managers 

and other executives on trade practices in 

general and .specially handled pictures in 

particular. 

Following the sessions. Pine reported 

that while no promises were made, there 

was an indication on the part of the distributors 

that they would put such pictui-es 

into general release quicker than heretofore. 

The tendency on the part of distribution, 

however, is that each situation must be 

taken individually and that there cannot 

be a blanket ruling. There was an admission 

that market conditions had changed 

and that there was no desire to keep 

money-making pictures on the shelf between 

roadshow engagements and general 

release. On the other hand, there was an 

indication on the part of the distributors 

that they knew the potentials of their bi; 

pictures better and that they would use 

caution in making them available. Their 

contention was that it would be a poor 

economic practice if they let their specially 

handled pictures go as requested by 

exhibition. 

Pine returned to his Cleveland home with 

a feeling of optimism and that the atmosphere 

would clear on that particular problem. 

He said the meetings were friendly 

and that the distributors apparently were 

in .sympathy with exhibitors' problems. 

Some exhibitors who wei-e contacted by 

BoxoFFicE. however, .said that unless the 

distributors changed their policies and patterns 

of release, they would by-pass those 

pictures completely and refuse to play 

them when eventually offered. 

Details of the meetings will be described 

to the Allied membership in the form of a 

special bulletin shortly to be issued. 

IFIDA Renews Agreement 

With Michael Mayer 

NEW YORK—The Independent Film Importers 

& Distributors of America has 

ratified a one-year renewal agreement with 

Michael F. Mayer as executive director and 

general counsel of the organization, according 

to Richard Brandt, president of 

Trans-Lux Di.stributing Corp. Mayer's retainer 

was "substantially increased." Mayer 

has served IFIDA as its executive director 

and counsel since the founding of the organization 

in September 1959. 

Bechtel Joins Trans-Lux 

NEW YORK—John C. Bechtel. formerly 

with California National Productions, film 

subsidiary of NBC. has been named assistant 

to the vice-president of Trans-Lux 

Television Corp. by Richard Carlton, vicepresident. 

Bechtel began with NBC as a 

page in 1949 and later worked in the film 

division as manager of the sales service 

department. 

Dynamic Theatre Process 

To Debut on March 28 

Allied Board Will Meet 

March 21 in New Orleans 

Detroit—A meeting of the board of 

directors of .Allied States Ass'n of Motion 

Pictures Exhibitors has been called 

at the Royal Orleans Hotel, New Orleans. 

3Iarch 21-22, with Abe Berenson 

and the Gulf States unit as hosts. 

It is understood that AIHed leaders 

who are not directors are welcome to 

attend as observers. First session will 

be at 10 a.m.. March 21, with the directors 

dinner scheduled for that evening. 

Suggestions for discussion or consideration 

by the board should be made 

by March 5 if they are to be included 

in the agenda. 

TESMA and TEDA to 

Join Allied Show 

NEW YORK—Tlieatre Equipment and 

Supply Manufacturers Ass'n and Theatre 

Equipment Dealers Ass'n will hold concurrent 

conventions and a trade show in conjunction 

with the annual convention of 

Allied States Ass'n in Cleveland. December 

3-5. The show and convention will be held 

in the Sheraton Cleveland Hotel. 

Members of the three organizations met 

in Cleveland a week ago to conclude the 

agreement, following preliminai-y talks. 

Commenting on the setup. Marshall Pine, 

Allied president, said that the joint conventions 

would be the first time in fom' 

.years that Allied felt the theatre business 

was right enough to ask TESMA and TEDA 

to join with the exhibitor organization in 

staging an equipment trade show. 

"Allied's market research has indicated 

that theatre business and theatre equipment 

business show enormous new potential." 

Fine said. "The manufacturers of 

theatre equipment have agreed witli us and 

are ready to show new equipment to all 

theatre owners." 

It was learned there will be approximately 

65 exhibit booths, but a few more 

may be added if necessary. A brochure 

with floor plans will be made available in 

about 30 days, it was said. 

Larry Davee. president of TESMA. told 

BoxoFFicE that, contrary to reports, 

TESMA had not been inactive, even 

though it had not participated in convention 

trade shows in recent years. 

Drive-Ins to Be Offered 

'Ben-Hur' This Summer 

NEW YORK— "Ben-Hur" again will be 

made available to drive-in theatres this 

spring and summer, according to Monis 

Lefko. in charge of "Ben-Hm-" sales for 

Metro-Goldwyn-Mayer. Lefko said the decision 

was prompted by exhibitors' requests 

to book the picture. 

NEW YORK—A new process which, it 

is claimed, will make it possible for a New 

York stage play to be simultaneously seen 

in other cities while being performed on 

Broadway will be formally introduced on 

March 28 and four nights and one matinee 

thereafter. The Paddy Chayefsky hit, 

"Gideon," starring Predric March and 

Douglas Campbell, will be transmitted by 

telephone wires from the Plymouth Theatre 

here to a screen on the stage of the 

Auditorium Theatre in Rochester, N. Y. 

The new process was conceived by Dynamic 

Theatre Network. Inc.. in collaboraation 

with Marconi Wireless Telegraph, 

Ltd., of Great Britain. The network company 

is a subsidiary of Dynamic Films, 

Inc.. which is headed by Nathan Zucker 

and Walter Lowendahl. 

Zucker told Boxoffice that the system 

in no way was .similar to Telemeter, but 

that it had some resemblance to 20th 

Century-Fox's Eidophor. He said that after 

the run of "Gideon," a second Broadway 

production will be shown in Rochester the 

following week and that, next fall, he and 

Lowendahl planned to present other Broadway 

shows in 24 cities. By 1963. he said, 

the pix)gram would be expanded to reach 

180 cities in 27 states and in Canada. 

Rochester is the first city to have "Gideon" 

and, in the near future, audiences 

in non-roadshow cities will be able to participate. 

Zucker said. The process was demonstrated 

last September in New York's 

Golden Theatre where a regular performance 

of "Come Blow Your Horn" was theatrevised 

from the stage of the nearby 

Brooks Atkinson Theatre. 

Zucker said that Dynamic felt that the 

"live" presentation of Broadway plays in 

non-road cities would have the effect of 

developmg new audiences and encourage 

more production of plays so that investments 

could be recouped more rapidly. 

This fall, the Broadway attractions will 

be seen, via the system, in Albany, Ti-oy. 

Schenectady, Utica, Syracuse, Binghamton. 

Elmira. Ithaca. Auburn. Buffalo and 

Jamestown, all in New York; and in Allentown. 

Easton. Bethlehem, Scranton, Wilkes- 

BaiTe, Hazelton, Reading, Lancaster, Hershey. 

Harrisburg. York, Altoona and Johnstown, 

in Pennsylvania. 

Later in the season, the shows are slated 

for presentations in New Jersey, Maryland, 

Virginia, North Carolina. South Carolina, 

Georgia, Florida, Kentucky, Tennessee, 

Alabama, Louisiana, Arkansas, Texas, 

Rhode Island, Massachusetts, New Hampshire, 

Maine, Vei-mont. Ohio, West Verginia, 

Michigan, Indiana, Illinois, Minnesota, 

Wisconsin and cities in eastern Canada. 

Jos. De Luise Heads UA 

Sales Statistics Dept. 

NEW YORK—Joseph De Luise has succeeded 

Sidney Kramer as head of United 

Artists' sales statistics department. He 

joined UA in 1953 and held several posts in 

the advertising and exploitation departments. 

Prior to joining UA, De Luise was 

with Eagle-Lion Films. 

BOXOFHCE March 5, 1962

Oscar Nominations In; 

UA Leads With 33 Bids 

HOLLYWOOD — The 34th Annual 

Awards of the Academy of Motion Picture 

Ai'ts and Sciences is under way, with announcement 

by president Wendell Corey of 

the nominations for this year's Oscar 

Derby. 

United Ai*tists led the field in total number 

of nominations by studio, with 33 nominations 

for seven pictures. Warner Bros, 

garnered 13 nominations for eight films. 

while 20th Centui*y-Fox received nine nominations 

for one pictui'e, Paramount ten for 

three films, and Buena Vista eight for four 

films. 

"Judgment at Nuremberg" and "West 

Side Story." both UA releases, tied for first 

place in the race, with 11 nominations each. 

"The Hustler" toted up nine, and "Guns of 

Navarone" seven. 

The complete list of nominations follows: 

Best performonce by an actor: Charles Boyer in 

"Fanny," Mansfield production, WB; Paul Newman 

in "The Hustler," Robert Rossen production, 20th- 

Fox; Maximilian Schell in "Judgment ot Nuremberg," 

Stanley Kramer production, UA; Spencer Tracy in 

"Judgment at Nuremberg;" Stuart Whitman rn "The 

Mark," Roymortd Stross-Sidney Buchman production, 

Continental Distributing, Inc. (British). 

Best performance by on actor in o supporting role: 

George Chakiris, "West Side Story," Mirisch Pictures 

and B&P Enterprises, UA; Montgomery Clift, "Judgment 

at Nuremberg"; Peter Folk, "Pocketful of Miracles," 

Fronton production, UA; Jackie Gleason, 

"The Hustler"; George C. Scott, "The Hustler." 

Best performance by on actress: Audrey Hepburn, 

"Breakfast at Tiffany's/' Jurow-Shepherd, Para.; 

Piper Laurie, "The Hustler"; So-phia Loren, "Two 

Women," Chompion-Les Films Marceou-Cocinor and 

Societe Generale De Cinemotogrophie production. Embassy 

Pictures Corp. (Italo-French); Geroldine Page, 

"Summer and Smoke," Hal Wall is production. Para.; 

Natalie Wood, "Splendor in the Grass," NBl production, 

WB. 

Best performance by an actress in o supporting 

role: Fay Bainter, "The Children's Hour," Mirisch- 

Worldwide production, UA; Judy Garland, "Judgment 

at Nurember"; Lotte Lenya, "The Roman Soring of 

Mrs- Stone," Seven Arts, WB; Una Merkel, "Summer 

and Smoke"; Rita Moreno, "West Side Story." 

Best motion picture of the year: "Fanny," Mansfield 

production, WB, Joshua Logan, producer; "Guns 

of Novorone," Carl Foreman production, Col., Carl 

Foreman, producer; "The Hustler," Robert Rossen 

production, 20th-Fox. Robert Rossen, producer; "Judgment 

at Nuremberg," Stanley Kramer production, 

United Artists. Stonley Krammer, producer; "West Side 

Story," Mirisch Pictures, and B&P Enterprises, UA. 

Robert Wise, producer. 

Best achievement in ort direction of a color picture: 

"Brekfast at Tiffany's," Jurow-Shepherd production, 

Pora. Hal Pereira and Roland Anderson, Set decoration: 

Som Comer and Roy Moyer; "El Cid," Samuel 

Bronston production in association with Dear Film 

production, Allied Artists. Veniero Colasanti and 

John Moore; "Flower Drum Song," Universal -International-Ross 

Hunter production in association with 

Joseph Fields, U-1. Alexander Golitzen ar>d Joseph 

Wright. Set decoration: Howard Bristol; "Summer 

and Smoke," Hal Wallis production. Para. Hal Pereira 

and Walter Tyler. Set decoration: Som Comer orvd 

Arthur Kroms; "West Side Story," Mirisch Pictures, 

Inc. orKi B&P Enterprises, IrK., UA. Boris Levin. 

Set decoration: Victor Gongelin. 

Best ochievement in art direction of o block-andwhite 

picture: "The Absent-Minded Professor," Walt 

Disney Productions, Buena Vista Distributing Co., Inc. 

Carroll Clark. Set decoration: Emile Kuri ond Hoi 

Gousmon: "The Children's Hour," Mirisch-Worldwide 

production, UA. Fernondo Correre. Set decoration: 

Edward G. Boyle; "The Hustler," Robert Rossen production, 

20th-Fox. Horry Horner. Set decoration: 

Gene Callahan; "Judgment at Nuremberg," Stanley 

Kramer production, UA. Rudolph Sternad. Set decoration: 

George Milo; "La Dolce Vita," Rioma Film production, 

Astor Pictures, Inc. (Italian). Piero Gherordi. 

Best ochievement in cinemotography of o blackond- 

white picture: "The Absent-Minded Professor," 

Wolt Disney Productions, Buena Vista Distributing Co., 

Inc. Photographed by Edword Colman; "The Children's 

Hour,' Mirisch-Worldwide production, UA. 

Photographed by Franz F. Planer; "The Hustler," 

Robert Rossen productic^n, 20th-Fox. Photographed 

by Gene Shufton; "Judgment ot Nuremberg," Stanley 

Kromer production, UA. Photographed by Erne«t 

Eighth for Spencer Tracy, 

4th for Boyer, Hepburn 

Hollywood—Spencer Tracy now has 

the highest number of Oscar nominations 

among the male stars. He is 

credited with eight bids for the statuette 

after his nomination for best 

actor in **Judgment at Nuremberg." 

It*s the fourth nomination for Charles 

Boyer, who was named in the best 

actor category for his performance in 

"Fanny." Paul Newman's nomination 

marks his second, while Maximilian 

Schell and Stuart Whitman each received 

their first nod from the 

Academy. 

Audrey Hepburn, 1953 Oscar winner, 

was given her fourth nomination. It 

is the first time around for Judy 

Garland, Lotte Lenya, Una Merkel and 

Rita Moreno, all of whom were nominated 

for best supporting role performances, 

and the second time for Fay 

Bainter in the same category. 

In the best supporting actor race, 

George Chakiris, Montgomery Clift 

and Jackie Gleason all received their 

first nominations in this field, while 

for Peter Falk and George C. Scott 

it was a second chance for the Oscar. 

Bette Davis remains the all-time 

champion with nine Academy Award 

nominations. 

Laszio; "One, Two, Three," Mirisch Co., Inc. in association 

with Pyramid Productions, A. G., UA. 

Photogrophed by Daniel L. Fopp. 

For the best achievement in cinematography of 

a color picture: "Fanny," Mansfield production, WB. 

Photographed by Jock Cardiff; "Flower Drum Song," 

U-I-Ross Hunter production in association with Joseph 

Fields, U-1. Photographed by Russell Metty; "A Majority 

of One," WB. Photogrophed by Harry Stradling 

sr.; "One-Eye^d Jocks," Penneboker production, Para 

Photographed by Charles Lang jr.; "West Side Stciry," 

Mirisch Pictures, Inc. and B&P Enterprises, Inc., 

UA. Photographed by Daniel L. Fopp, 

Best achievement in costume design of black-ondwhite 

picture: "The Children's Hour," Mirisch-Worldwide 

production, UA- Dorothy Jeakins; "Claudelle 

Inglish," WB. Howord Shoup; "Judgment at Nuremberg," 

Stanley Kromer production, UA. Jean Louis; 

"La Dolce Vita," Riama Film production, Astor Pictures, 

Inc. (Itoltan). Piero Gherordi; "Yojimbo," Toho 

Co., Ltd. & Kurosowa production, Toho Co., Ltd. 

(Japanese). Yoshiro Muraki. 

Best achievement in costume design of a color 

picture: "Babes in Toy land," Walt Disney Productions, 

Buena Vista Distribution Co., Inc. Bill Thomas; 

"Bock Street," U-1 -Ross Hunter Productions, Inc- 

Corrollton, Inc., U-I. Jean Louis; "Flower Drum Song," 

U-l-Ross Hunter prodiuction in association with Joseph 

Fields. U-1, Irene Shoraff; "Pocketful of Miracles," 

Fronton production, UA. Edith Head and Walter 

Plunkett; "West Side Story," Mirisch Pictures, Inc. 

and B&P Enterprises, Inc , 

UA. Irene Shoraff. 

Best achievement in directing: "The Guns of 

Navarone," Carl Foreman production. Col., J. Lee 

Thompson; "The Hustler," Robert Rossen production, 

20th-Fox. Robert Rossen; "Judgment at Nuremberg," 

Stanley Kramer production, UA. Stanley Kramer; 

"La Dolce Vita," Riama Film production, Astor 

Pictures, Inc. (Italian). Federico Fellini; "West Side 

Story," Mirisch Pictures, Inc. and B&P Enterprises, 

Inc., UA, Robert Wise and Jerome Robbins, 

Best achievement in film editing: "Fanny," Mansfield 

production, WB. Wiliiom H. Reynolds; "The 

Guns of Navarone," Corl Foreman production. Col. 

Alan Osbiston; "Judgment at Nuremberg," Stanley 

Kramer production, UA. Frederic Knudtson; "The Parent 

Trap," Walt Disney Productions, Buena Vista 

Distributing Co., IrK. Philip W. Ar>derson; "West 

Side Story," Mirisch Pictures, Inc. 

prises. Inc., UA. Thomas Stanford. 

ond B&P Enter- 

Best Scoring of a musical picture: "Bobes in ToylarxJ," 

Walt Disney Productions, Buena Vista Distribution 

Co., Inc. George Bruns; "Flower Drum Song," 

U-I-Ross Hunter production in association with Joseph 

Fields, U-1. Alfred Newmon; "Khovanshchina," 

Mosfilm Studios, Artkino Pictures (Russian). Dimitri 

Shostakovich; "Pons Blues," Penneboker, Inc., UA. 

Duke Ellington; "West Side Story," Mirisch Pictures, 

Inc. arKJ B&P Enterprises, Inc., UA. Soul Chaplin, 

Johnny Green, Sid Romin ond Irwin Kostal. 

Best music score of a dramatic or comedy picture: 

"Breakfast ot Tiffany's," Jurow-Shepherd production, 

Pora. Henry Mancini; "El Cid," Samuel Bronston 

production in association with Dear Film production, 

A A. Miklos Rozsa; "Fanny," Mansfield production, 

WB. Morris Stoloff ond Horry Sukman; "The Guns 

of Navarone," Carl Foremen production. Col. Dimitri 

Tiomkin; "Summer and Smoke," Hoi Woliis 

production, Pora. Elmer Bernstein. 

Best song first used in an eligible motion picture: 

"Bachelor in Poradise" from "Bachelor in Paradise," 

Ted Richmond production, MGM. Music by Henry 

Mancini, Lyrics by Mack David; "Love Theme from 

El Cid (The Falcon ond the Dove)" from "El Cid," 

Samuel Bronston production in association with Dear 

Film production, AA. Music by Miklos Rozsa. Lyrics 

by Paul Francis Webster; "Moon River" from "Breakfast 

at Tiffany's," Jurow-Shepherd production, Poramount. 

Music by Henry Mancini, Lyrics by Johnny 

Mercer; "Pocketful of Miracles" from "Pocketful of 

Miracles," Fronton production, UA. Music by James 

Von Heusen. Lyrics by Sammy Cohn; "Town Without 

Pity" from "Town Without Pity," Mirisch Co. in 

associotion with Gloria Films, UA. Music by Dimitri 

Tiomkin. Lyrics by Ned Washington. 

Best achievement in sound: "The Children's 

Hour," Somuel Goldwyn Studio sound deportment. 

Gordon E. Sawyer, sound director; "Flower 

Drum Song," Revue Studio sound department. Woldon 

O. Watson, sound director; "The Guns of Navarone," 

Shepperton Studio sound department; "The 

Parent Trap," Walt Disney Studio sound deportment. 

Robert O. Cook, sound director; "West Side Story," 

Todd-AO sound department. Fred Hynes, sound director; 

Qr>d Somuel Goldwyn Studio sound deportment. 

Gordon E. Sov/yer, sourtd director. 

Best achievement in special effects: "The Absent- 

Minded Professor," Walt Disney Productions, Buena 

Vista Distribution Co., Inc. Robert A. Mattey and 

Eustace Lycett (visual effects); "The Guns of Navarone," 

Carl Foreman production. Col., Bill Warrington 

(visual effects). John Cox (audible effects). 

Best screenplay—based on material from another 

medium: "Breakfast ot Tiffany's" Jurow-Shepherd 

production, Pora. Screenplay by George Axelrod; 

"The Guns of Navarone," Carl Foreman production. 

Col. Screenplay by Carl Foreman; "The Hustler," 

Robert Rossen production, 20th-Fox. Screenplay by 

Sidney Carroll and Robert Rossen; "Judgment ot 

Nuremberg," Stanley Kramer production, UA. Screenplay 

by Abby Mann; "West Side Story," Mirisch Pictures, 

IrK. and B&P Enterprises, IrK., UA. Screenplay 

by Ernest Lehman. 

Best story and screenplay—written directly for 

the screen: "Bo Mod of a Soldier," Mosfilm Studio 

production. Kings ley International (Russian). Story 

and screenplay by Valentin Yoshov and Grlgori 

Chukhori; "General dello Roy ere," Zebra & S.N.E. 

Goumont oroduction. Continental Distributing, Inc. 

(Itolian). Story ond screenplay by Sergio Amidei, 

Diego Fobri and Indro Montanelii; "La Dolce Vita," 

Riama Film production, Astor Pictures, Inc. (Italian). 

Stcry and screenplay by Federico Fellini, Tullio Pinelli, 

Ennio Flaiono and BruneMo Rondi; "Lover Come 

Bock," U-I-The 7 Pictures Corp., Nob Hill Productions, 

Inc., Arwin Productions, Inc., U-1. Story and 

screenplay by Stanley Shaoiro ond Paul Henning; 

"Splendor in the Gross," NBl Production, WB. Story 

and screenplay by William Inge. 

Distinctive achievement in documentary production: 

Features— "La Grande Olimpiode" (Olympic 

Games 1960), dell Istituto Nazionole Luce, Comitoto 

Orgonizzatore Del Giochi Delia XVII Olimpiode. Cineriz 

(Italian); "Le Ciel Et La Boue" (Sky Above 

and Mud Beneoth), Ardennes Films and Michoel Arthur 

Film Productions, Ronk Film Distributors, Ltd. 

(French). Arthur Cohn and Rene Lofuite, producers; 

Short subjects— "Breaking the Language Barrier," 

United Stotes Air Force; "Cradle of Genius," Plough 

Productions, an Irving M. Lesser film presentation 

(Irish). Jim O'Connor ond Tom Hayes, producers; 

"Kahl," Dido-Film-GmbH., AEG-Filmdienst (Germon); 

"L'uomo in Grigio" (The Man in Gray), (Italian). Benedetto 

Benedetti, producer; "Project Hope," Moc- 

Monus, John & Adorns, Inc., Ex-Cell-O Corporation. 

Frank P. Bibas, producer. 

Best foreign language film of the year: "Harry 

and the Butler," Bent Christensen production (Denmark); 

"Immortal Love," Shochiku Co., Ltd. (Jopon); 

"The Important Man," Peliculos Rodriguez, S. A. 

(Mexico); "Plocido," Jet Films (Spam); "Through a 

Glass Darkly," A. B. Svensk Filmindustri [Sweden). 

Best achievement in short subjects: Live action— 

"Ballon Vole," (Ploy Boll!), Ctne-Documents, Kingsley 

International Pictures Corp; "The Face of 

Jesus," Dr. John D. Jennings, Horry Stern, IrK.; 

"Rooftops of New York," McCorty-Rush production 

in ossociotion with Robert Gaffney, Col.; "Seowards 

the Great Ships," Templar Film Studios, Lester A. 

Schoenfeld Films; "Very Nice, Very Nice," Notional 

Film Board of Canada, Kingsley Internotionol Pictures 

Corp.; Cartoons— "Aquamonia," Walt Disney 

Productions, Buena Visto Distribution Co., Inc.; "Beep 

Prepared," WB; "Ersatz" (The Substitute), Zogreb 

Film, Herts-Lion International Corp.; "Nelly's Folly," 

WB; "Pied Piper of Guodolupe," WB. 

BOXOFTICE :: March 5, 1962

Paramount Schedules 

8 Films for Lansing 

HOLLYWOOD — Paramount announced 

the starting dates for eight features to go 

before the cameras between now and 

summer, with stars and production plans 

already set, according to studio head Jack 

Karp. 

The initial picture on Paramount's new 

schedule, to augment the cuiTently shooting 

"Who's Got the Action?" starriiig Dean 

Martin and Lana Turner, is "It's Only 

Money." toplining Jeri-y Lewis, with Paul 

Jones producing and Prank Tashlin directing, 

starting March 6; "My Six Loves," 

Debbie Reynolds starrer, set to go around 

March 12, with Gower Champion directing 

and Gant Gaither producing; Hal Wallis' 

Elvis Presley featui-e, "Jumbo Ya-Ya," 

.slated for an April 1 start, with Norman 

Taurog at the helm: "Wildest of the 

Thousand," greenlighted for a May start, 

starring Paul Newman, with Martin Ritt 

directing and coproducing, with Irving 

Ravetch and Harriett Frank jr. 

A William Holden-Audrey HepbuiTi 

starrer, "Together in Pai'is," has been 

scheduled for June 1, with George Axelrod 

producing and Richard Quine directing, 

while in July production will begin on three 

Paramount releases, Hal Wallis' "Decision 

at Delphi," from Helen Maclnnes' novel, 

an untitled John Ford production to star 

John Wayne, based on material by James 

Michener, with screenplay by James Edward 

Grant: and an untitled circus epic to 

be produced around the world on a mammoth 

scale by Philip Yordan and Nicholas 

Ray, who will direct. 

Winding up a summer schedule and 

blueprinted for a September 2 start will be 

the film version of the Broadway hit 

comedy by Neil Zimon, "Come Blow Your 

Horn," starring Frank Sinatra, with Bud 

Yorkin and Norman Lear producing. 

Yorkin will direct from a script by Lear. 

Technicolor 1961 Earnings 

Way Over Previous Year 

HOLLYWOOD—Earnings of Technicolor, 

Inc., and its wholly owned subsidiaries for 

the year 1961 totaled $1,744,962.63, compared 

to $345,943 shown in the 1960 annual 

report, Patrick J. Frawley jr., chairman 

of the board and chief officer, announced. 

Included in the 1961 earnings is 

$1,479,647.68 from operations and $265,- 

314.95 or 10 cents a share of non-recuiTing 

income after taxes. 

Sales for the year were in excess of $55,- 

000,000 as compared to 1960 sales of $28,- 

458,945, Frawley reported. If 1960 sales 

had included sales of those companies acquired 

in 1961, the 1960 .sales would have 

equaled $44,872,525. These sales do not include 

the sales of foreign subsidiaries which 

have not been consolidated, Frawley said. 

Earnings for 1961 equaled 67 cents a 

share on 2,623,218 shares as compared to 

16 cents a share earned in 1960 on 2,211,679 

shares then outstanding. 

Lombardo Heads Union 

ROME—Goffredo Lombardo, president of 

Titanus Film, has been elected president 

of Italy's Union of Film Producers for a 

two-year tei-m. Lombai'do served as president 

on two previous occasions, from 1954 

to 1957. 

Skouras Confirms Release 

Of U Films in 1962 

Gordon White on Tour 

On Film Ad Survey 

NEW YORK—Although complaints regarding 

motion pictm-e advertisements in 

newspapers have dropped off in the last 

year, the Motion Pictui'e Ass'n of America 

will seek to ascertain newspaper attitudes 

and get a fir.st-hand pictui-e of the situation 

around the country. Gordon S. White, 

director of the Advertising Code Administration, 

has been dispatched on a nationwide 

tour to sm-vey advertising practices 

and review the industi-y's press relations. 

In his absence, which will be approximately 

six weeks, Michael Linden, director 

of reseai-ch for the MPAA, will be in charge 

of 'White's depai-tment with the title of 

associate director. 

White will confer first with key exliibitors 

in each area before calling on the 

editors, publishers and advertisuig chiefs. 

He will evaluate newspaper advertising 

problems and, later, report back to Eric 

Johnston, MPAA president, and the Advertising 

Advisoi-y Council which consists 

of the advertising directors of the major 

companies. 

A yeai' ago, there were many complaints 

regarding the text and art of film advertising. 

In some instances, the ads were refused 

by the newspapers. During the last 

year, however, the companies have been 

supplying a greater vai-iety of ad material 

to exhibitors, so that if one ad was refused, 

there was a substitute copy which could be 

used. This flexibility has eased the exhibitor's 

problem with the newspapers. 

White will probe into the question of 

how the new ads are being received by the 

press and it is expected there will be a 

general exchange of ideas and suggestions. 

He will cover the southern states initially, 

then move into the midwest and northwest. 

Intense Promotion Drive 

Sparks 'Sinbad' in Texas 

HOLLYWOOD — Sparked by intense 

local and area exploitation, test engagement 

of the Filmgroup's "Magic 'Voyage of 

Sinbad," grossed 210 per cent of regular 

business in first run at the Texas Theatre, 

San Angelo, it is reported by Margaret 

Urevich, director of exchange operations. 

The Texas Theatre run was followed 

immediately with moveover to Parkway 

Theatre, second first-run house. 

Boxoffice success of "Magic 'Voyage of 

Sinbad" followed two-week comprehensive 

promotional campaign by two advance men 

sent to San Angelo by the Filmgroup. 

Successful pattern of heavy blanketing of 

engagement areas will be followed in subsequent 

openings for "Magic 'Voyage of 

Sinbad." 

James Mauceri Joins Embassy 

NEW YORK — James Mauceri has resigned 

as news editor of Film Daily to join 

the publicity staff of Embassy Pictures. 

NEW YORK—Spyros P. Skouras, president 

of 20th Century-Fox, returned from 

Hollywood Tuesday 

(27) to confirm the 

announcement made 

by Peter G. Levathes, 

vice - president in 

charge of production, 

that the company 

and its independent 

producers would film 

17 pictures during 

1962. Fifteen of these 

will be released in 

1963 while the other 

Spyros P. Skouras 

two are scheduled for 

release late this year, 

Skom-as said. He was accompanied by 

Joseph H. Moskowitz, vice-president and 

New York studio representative, saw the 

first rough cuts of three important 1962 

pictures, Charles Brackett's "State Fair," 

from the Rodgers and Hammerstein musical, 

and two Jen-y Wald productions, 

"Hemingway's Adventm'es of a Young 

Man" and "Mr. Hobbs Takes a 'Vacation." 

"These three new pictures will give renewed 

impetus to our company's releases," 

Skouras said. He also predicted that Richard 

Beymer, star of "Young Man," will be 

one of the important star names in the 

industry after the picture is released. 

Skouras had received a cable from 

Darryl P. Zanuck that the fOming of 

Cornelius Ryan's "The Longest Day" has 

been completed and the picture will be 

ready for special release late this summer 

and he had a report from Joseph L. 

Mankiewicz that "Cleopatra" filming is 

proceeding at an accelerated pace. Also 

in production are "Nine Hours to Rama," 

filming in England by producer-director 

Mark Robson, who is completing the editing 

of "The Inspector." In London, producer 

Samuel G. Engel is currently editing 

"The Lion," which stars William Holden. 

All these are for 1962 release. 

The 17 pictures to be put into production 

in 1962 are: two Darryl F. Zanuck 

productions, Mark Robson's "Gideon Goes 

to War," "Something's Got to Give," starring 

Marilyn Monroe, directed by George 

Cukor, to be released in 1962: "Fu-st Love," 

to star Ingrid Bergman: "The Enemy 

Within," a Jerry Wald production based 

on Attorney General Robert Kennedy's 

best-seller: "Celebration," based on the 

WiUiam Inge play: James Joyce's "Ulysses," 

"The Story of General Patton," "The 

Jungle," from James Michener's novel; 

"Take Her, She's Mine," from the current 

Broadway stage hit; "The Battle of Leyte 

Gulf," "Happily Ever After," "Drink to Me 

Only," "Evil Come, Evil Go," " Love in a 

Cool Climate" and "Five Weeks in a Balloon," 

now being filmed by Irwin Allen, 

also to be released in 1962. 

Trans-Lux Votes Dividend 

NEW YORK—A quarterly dividend of 

10 cents a share on Ti-ans-Lux Corp.'s common 

stock has been declared by the board 

of dii-ectors, payable April 2 to stockholders 

of record on March 9. 


New Light Source for Film Projection 

Unveiled by Strong Electric 

Rin 

Corp,

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BOXOFnCE :: March 5, 1962 11

^M^twMd êfront 

By WILLIAM HEBERT 

len Photoplays to Roll During March; 

Three Are February Holdovers 

Ten photoplays were scheduled to go before 

the cameras in Hollywood for the 

month of March, thi-ee less than were 

touted last month as ready to roll. Three 

also is the number of films held over following 

announcement by various production 

units that they would start in February, 

but which ran into production problems 

that caused them to be delayed. 

Paramount, United Artists and the independent 

outfits lead the studios in starters, 

with two pictures each blueprinted to go 

this month. Allied Artists, Columbia, Universal-International 

and Warner Bi-os. each 

declared one vehicle on their respective 

drawing boards. 

By studios, following are the films slated 

for shooting: 

ALLIED ARTISTS 

"The Captain Must Die." 

Three GIs return 

from the war and, as civilians, plot 

the murder of their former captain, whom 

they hated. No stars set. Producer, M. 

Sachson. Director, Allen Fleisner. 

COLUMBIA 

"Diamond Head." In Panavision and 

Eastman Color, this is the saga of a 

Hawaiian family and their problems. Stars 

Charlton Heston, Yvette Mimieux, George 

Chalciris, Elizabeth Allen. Producer, Jerry 

Bresler. Director, Guy Green. 

INDEPENDENTS 

"The Birds." A suspense thriller in the 

Hitchcock tradition, which Alfred Hitchcock 

will produce and direct for his Shamley 

Productions. Based on a work by 

Daphne Du Maurier with a screenplay by 

Evan Hunter. Stars Rod Taylor. 

"Masque of the Red Death." An adventure 

yarn, which Woolner Bros. Productions 

will bring to the screen. No stars set. 

Producer, Bernard Woolner. Director not 

set. 

PARAMOUNT 

"It's Only Money." In this comedy, 

Jerry Lewis portrays a fellow who inherits 

a vast fortune and in the process becomes 

the butt of his relatives' jealousies and 

quarrels. Stars Jerry Lewis, Joan O'Brien, 

Mae Questel, Jesse White, Jack Weston. 

Producer, Paul Jones. Director. Frank 

Tashlin. 

"My Six Loves." A musical comedy star 

adopts six orphans with mingled comicdramatic 

results. Stars Debbie Reynolds, 

Eileen Heckart, David Janssen, Ralph 

Taeger. Producer, Gant Gaither. 

Gower Champion. 

Director, 

UNITED ARTISTS 

"Tlie Grand Duke and Mrs. Pimm." With 

a theme built around racing cars, this film 

will be shot in France starring Glenn Ford, 

Hope Lange and Charles Boyer. Miss 

Lange portrays the richest girl in the world 

whom Boyer wants to match with a Grand 

Duke. Plans fall through when she finds 

romance with Ford, her penniless chauffeur. 

Producer, Martin Poll. Director, 

David Swift. 

"The Sinner." An ex-prize fighter who 

had the reputation of being "the dirtiest 

fighter in the game," loses all human compassion 

and becomes beastlike. Stars 

Don Murray. Producers, Don Murray and 

Walter Wood. 

UNIVERSAL-INTERNATIONAL 

"The Ugly American." Unlike the novel, 

the picture will treat an American ambassador 

as a hard-working, well-meaning 

man who is doing his best in a small South 

Asian country. Stars Marlon Brando, 

Sandra Church, Eiji Okada, Pat Hingle. 

Producer-director, George Englund. 

WARNER BROS. 

"Critic's Choice." Treats with a famous 

theatrical critic and his family life. Stars 

Bob Hope, Lucille Ball. Producer, Prank 

Rosenberg. Director, Don Weis. 

*A Summer Affair' Is Set 

For Release by MGM 

Negotiations have been finalized by 

MGM with Charles Eisenberg and Richard 

Wilson to release "A Summer Affair," a 

modern romantic stoiy of American family 

life, which will be brought to the screen as 

a production of Vernon-Hermes. 

Eisenberg will produce and Wilson direct 

the picture to be adapted to the screen 

by Orin Borsten from his original property 

at MGM. 

and filmed 

For the production, Wilson, who produced 

many of the "Ma and Pa Kettle" 

films at U-I, and directed "Al Capone," 

has joined the Hei-mes outfit with Eisenberg's 

Vernon organization. Prior to entering 

feature production, Eisenberg was 

a literary agent. 

Sam Peckinpah Organizes 

Ne-w Production Unit 

Latigo Productions has been formed by 

director-writer Sam Peckinpah for motion 

picture and television projects. Franklin 

R. Radford's novel, "Barrier," is the initial 

purchase for the new company on which 

Peckinpah is currently writing the screenplay. 

Slated for release this summer is Peckinpah's 

first directorial assignment at MGM, 

"Ride the High Country," starring Joel 

McCrea and Randolph Scott. 

Eileen Heckart Gets Role; 

Mai Zetterling Also Cast 

Casting highlights for the week include 

the signing of Broadway star Eileen Heckart 

for a costarring role in the Paramount 

comedy, "My Six Loves," which stars Debbie 

Reynolds, Ralph Taeger and David 

Janssen. Miss Heckart will leave her current 

legitimate show this month to come to 

Hollywood to essay the role of secretarycompanion 

to Miss Reynolds, who portrays 

a musical comedy actress . . . Swedish actress 

Mai Zetterling will join Nancy Kwan 

and Pat Boone in a starring role in MGM's 

. 

"The Main Attraction," Seven Arts Production 

now filming in London. Miss Zetterling 

will portray an alcoholic ventriloquist 

in a small-time Italian circus who 

attempts to thwart Boone's romance with 

Nancy . . Sir Cedric Hardwicke was signed 

by producer-director Irwin Allen for the 

cast of 20th-Fox's "Five Weeks in a 

Balloon." 

Island of the Blue Dolphins' 

On Robert Radnitz Slate 

"Island of the Blue Dolphins," a children's 

book by Scott O'Dell, has been acquired 

for filming by Robert Radnitz. The 

tome, winner of the 1961 Newberry Award 

as "most distinguished contribution to 

American literature for chUdren," deals 

with the adventures of an Indian girl in 

Southern California. Radnitz plans the 

film to follow "The Little Ark," Jan De 

Hartog stoiT, which is slated to roll this 

summer in Holland . . . Paramount announced 

the purchase of "Climate of Love" 

from Edmund Beloin, who had proprietary 

interest in the screen property. The 

romantical comedy-drama with a tropical 

island background was written by Beloin 

and Nate Monaster. 

20th-Fox and Titanus Set 

T'wo for Coproduction 

Two films have been set as joint productions 

by 20th Century-Fox and Titanus 

Films of Rome, "Altona," starring Sophia 

Loren and Maximilian Schell, with Vittorio 

De Sica directing, and "The Leopard," 

staiTing Burt Lancaster and Claudia 

Cardinale, directed by Luchino Visconti. 

June has been set as the starting date 

for both features, "Altona" to be shot in 

Germany and "Leopard" in Italy. World 

distribution rights go to 20th-Pox, with 

the exception of France and Italy. 

Al Zimbalist Drops His Plans 

For 'Lucky' Luciano Film 

Producer Al Zimbalist, who has scored in 

the past with photoplays dealing with 

underworld characters, notably the recent 

"Baby Face Nelson," has canceled his production 

plans on a fUm treating with 

Charles "Lucky" Luciano. 

Zimbalist's decision followed a $15,000 

investment in research, preparation and a 

preliminary script on the late gangster's 

life. His reason for dropping the pictui-e 

was based on the project's lack of entertainment 

value. 

'Flubber' Stars, Director, 

Writer Are Reteamed 

With the signing of Nancy Olson to star 

with Fred MacMurray in "Son of Flubber," 

sequel to "The Absent-Minded Professor," 

Walt Disney reteams the two thespians who 

costarred in "Professor" last year. Once 

again. Miss Olson will play the professor's 

wife, with MacMurray as the professor. 

Writer Bill Walsh and director Robert 

Stevenson will repeat their respective 

chores on the sequel. 

12 BOXOFnCE :: March 5, 1963

Edwin 

Arthur L. Mayer to Lecture 

At Brandeis University 

BOSTON—Arthur L. Mayer, president 

of the Association of Importers and Distributors 

of Foreign Films, will give a series 

of ten weekly lectures at Brandeis 

University in Waltham as part of the University's 

Adult Education Pi-ogram. March 

13 through May 15. 

Mayer's ten weekly lectures will cover 

the rise of the motion picture from its invention 

as a seemingly inconsequential 

gadget to a mature art fonn and a major 

medium of entertainment, education and 

information. Each week he will devote a 

portion of the session to screenings of 

trend-setting films. 

These will include such classics as Sarah 

Bernhardt's 1912 version of "Queen Elizabeth:" 

George Melies' "A Trip to the 

" 

Moon: S. Porter's "The Great 

Ti-ain Robbery;" D. W. Griffith's "Lonely 

Villa." "Crossroads of Life," and "New 

York Hat:" Chaplin's early short films: 

Eisenstein's "Potemkin:" Lubitsch's "Marriage 

Circle" and Flaherty's "Moana." 

Dore Schary, producer-author, and film 

historian Richai-d Griffith will be guest 

lecturers in the series. The lectures will 

be held on Tuesdays at 8 p.m. 

Standard Drive-In Tapes 

Cut Costs for Theatres 

KANSAS CITY — Automation, allowing 

production of standardized tape recordings 

for drive-ins in quantity, has cut the price 

of taped ads available from Mercui-y Advertising 

& Dri^•e-In Theatre Recording 

Service here, according to company head 

Martin Stone. 

Price to theatre owners also has been cut, 

according to Stone, by favorable postal 

rates on packaged tapes, which are identified 

as educational material. Stone said 

formerly two-way postage might run as 

high as one dollar, where now tapes can 

be mailed for 18 cents. 

Mercury also provides special ad layouts, 

combination ad mats and sound track radio 

spots, shipping to all states and Canada. 

Mercury is located at 110 W. 18th St., here. 

Allied Artists to Release 

Two British-Made Films 

LOS ANGELES — Allied Artists announced 

that negotiations have been concluded 

with Anglo Amalgamated Films of 

London for the acquisition of U. S. rights 

to two featm-es, "Payixjll" and "The 

Frightened City," both recently completed. 

"Payroll," a suspense drama, stars Michael 

Craig, Fi-ancoise Prevost and William 

Lucas. "Frightened City," an underworld 

yarn, stars Herbert Lorn, John Gregson 

and Yvonne Remain. AA will release 

the films in late spring. 

To Shoot Final Episode for 'West' 

HOLLYWOOD — Early March has been 

scheduled as the starting date for filming 

on the fifth and final episode of MGM- 

Cinerama's "How the West Was Won." 

Debbie Reynolds and George Peppard head 

the cast of the final episode dealing with 

bringing of law and order to the Southwest. 

Bernard Smith is the producer. 

BOXOFTICE March 5, 1962 

FEATURE REVIEW 

'Sweet Bird of Youth' 

Mefro-Goldwyn-Mayer 

By FRANK LEYENDECKER 

"THE collaboration of writer-director Richard 

Brooks with playwright Tennessee 

Williams, whose combined efforts resulted 

in MGM's smash hit of 1958, "Cat on a Hot 

Tin Roof." has resulted in another cinematic 

triumph, searing, powerful and inten.sely 

dramatic and an unquestioned boxoffice 

blockbuster. The fact that the story 

deals with sex in its more-sordid aspects, as 

do most of Williams' successful plays, enhances 

its audience appeal even if the film 

must be limited to adult moviegoers. 

Producer Pandro S. Berman, who worked 

with Brooks three times previously, starting 

with "Blackboard Jungle," has given 

this the utmost in production values, including 

Cinemascope and Metrocolor, and 

insured its being acclaimed in the histrionic 

department by casting the two original 

Broadway leads, Paul Newman and Geraldine 

Page, to recreate their scintillating 

portrayals, as well as Rip Torn and Madeleine 

Sherwood, to repeat their stage roles. 

Then, in a master casting stroke, he put Ed 

Begley in the role of the vicious, domineering 

political boss, a portrayal far more effective 

than that of the original stage 

actor. 

Both Mis.s Page, already nominated for 

the 1961 Academy Awards for her performance 

in another Williams picturization. 

"Summer and Smoke," and Begley are 

certain to be nominated for next year's 

Awards, while Newman also stands a good 

chance to be considered for the Oscar 

sweepstakes come spring of 1963. Brooks, 

who won an award for his "Elmer Gantry" 

screenplay last year, is another Oscar possibility—a 

strong list for critical accolades. 

Brooks' brilliant screenplay for "Sweet 

Bird of Youth" has modified the shocking 

climax of Williams' stage play to give a 

suggestion of a more-hopeful ending without 

destroying the force of the emotionally 

gripping story. It is a tale of two refugees 

"SWEET BIRD OF YOUTH" 

Metro-Goldwyn-Mayer 

Cinemascope and Metrocolor 

Rofio: 2.55-1 

Running time: 120 minutes 

In 

CREDITS 

Produced by Pandro S. Berman. Written for 

the screen and directed by Richard Brooks. 

Based on the play by Tennessee Williams as 

presented on the stage by Cheryl Crawford. Orchestra 

conducted by Robert Armbruster. Music 

supervisor, Harold Gelmon, Director of photography, 

Milton Krosner, A.S.C. Art direction, 

George W. Dovis and Urie McCleary. Set decorotion, 

Henry Grace, Hugh Hunt. Color consultant, 

Charles K. Hagedorn. Special visual effects, 

Lee LeBlanc. Film editor, Henry Berman. 

Costumes by Orry-Kelly. Makeup by William 

Tuttle. Photographic lenses by Ponavision. A 

Roxbury Production. 

THE CAST 

Chonce Wayne Paul Newman 

Alexandra Del Logo Geratdine Page 

Heavenly Finley Shirley Knight 

"Boss" Finley Ed Begley 

Thomos J. Finley jr Rip Torn 

Aunt Nonnre 

Mildred Dunnock 

Miss Lucy Madeleine Sherwood 

Dr, George Scudder Philip Abbott 

Scotty 

Corey Allen 

Bud Barry Cahill 

Don Hatcher Dub Taylor 

Ben Jackson Barry Atwater 

and James Douglas, Charles Arnt, Dorothy Konrad, 

Jomes Chandler, Mike Steen, Kelly Thordsen. 

Paul Newman and Geraldine Page 

in a scene from "Sweet Bird of Youth." 

from Hollywood, one a has-been female 

star, the other a fame-seeking opportunistic 

bit player, during their fateful day in a 

boss-ridden southern town. The several 

flashbacks showing studio filming and the 

shrieking excitement of a Hollywood sneak 

preview add to the picture's interest for 

movie -minded patrons, particularly the 

more-adult teenagers. Because of the several 

revealing bedroom sequences, which 

show the heroine drinking heavily and indulging 

in hashish smoking, the younger 

kids should be barred. 

Miss Page, whose flaming red wig and 

voluptuous appearance is in striking contrast 

to her mousey blonde spinster of 

"Summer and Smoke," gives an intense 

portrayal of an emotionally unstable 

woman unable to cope with suspected failure, 

and Newman is equally fine as the 

handsome hanger-on who has been defeated 

both in love and fame. Also recreating 

their stage roles are Rip Torn, who 

plays the hate-consumed weakling son of 

the political boss in strong fashion and 

Madeleine Sherwood, remembered from 

"Cat on a Hot Tin Roof," who is extremely 

effective in her role of Miss Lucy, the cheap 

little mistress of the boss. 

Outstanding among the players who were 

not in the stage cast is Begley, whose 

dynamic portrayal as the violent, domineering 

political boss of a small southern 

community will be long remembered by 

moviegoers. Excellent, too, is Mildred Dunnock, 

who makes the role of Aunt Nonnie 

far more important and sympathetic than 

did the actress on Broadway. These two 

performers are an instance of how top 

players can enhance the value of smaller 

roles in an important film. 

Shirley Knight, Academy Award nominee 

last year for her role in "The Dark at 

the Top of the Stairs," is appropriately 

named "Heavenly," the lovely southern 

belle whose father prevents her from 

marrying the hero, and Philip Abbott and 

Barry Atwater are excellent in lesser roles. 

The sets, the musical score and the 

camerawork are all first rate with special 

praise for the special visual effects by Lee 

LeBlanc—many of them projected on the 

side of the screen as memory flashbacks. 

Although 1962 is only two months old, 

MGM's "Sweet Bird of Youth" is certain 

to be one of the ten best of the year—one 

with sure-fire boxoffice appeal. 

13

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

1

' 

sidewalk 

Constantine J. Basil 

Of Buffalo Is Dead 

BUFFALO — Constantine J. Basil. 73, 

president of the Lafayette Theatre Bldg. 

Corp. and chairman 

of the board of Basil 

Enterprises, died 

after an illness of 

five months. 

Constantine and 

his brothers Basil J.. 

Nicholas J. andTheophilos 

J. founded the 

Basil theatre circuit 

in 1923 when they 

bought the old 

Strand on Clinton 

street. The Lafayette 

C. J. Basil Theatre. purchased 

in 1943. is now the Basil flagship house. 

Survivors include his wife and a brother 

Basil, and two daughters. Mrs. Theodore 

Alexander of Saffoi-d. Aiiz.. and Mrs. Paul 

Kay of Shei-man Oaks, Calif. 

Irving Rubine of Highroad 

Killed in Plane Crash 

NEW YORK—Ii-\ing Rubine. 51, was one 

of the 95 passengers killed in the American 

Airlines jet crash in the Jamaica Bay 

on takeoff Thursday Hi on a non-stop 

flight to Los Angeles. Rubine. vice-president 

of Highi-oad Pi-oductions since 1956. 

was on the way to Hollywood to discuss 

Academy Award campaigning for "Guns of 

Navarone." which Highroad produced for 

Columbia release. The tragedy occurred 

around 11 a.m.. during the time New York 

throngs were cheeriirg Lt. Col. John H. 

Glenn jr.. astronaut hero. 

Rubine foiTnerly was a partner with B. 

P. Schulberg in public relations, a vicepresident 

and partner in Robert Stillman 

Pi'oductions and vice-president of Dougfair 

F>i-oductiorLS. Before joining Highroad he 

was a TV writer. He began his career in 

1926 as a reporter for the Long Island Daily 

Press, then went to the Sunday featm-e department 

of the New York World and later 

joined the New York Evening Gi'aphic. He 

handled publicity for the Shubert Theatrical 

Corp. 

In 1934 and 1935 he was with Columbia 

Pictui-es and fonned his own publicity organization 

in New York in 1935. After a 

yeai' he joined the Robert Taplinger publicity 

agency. From 1937 until 1941 he 

headed Wamer Bros, west coast exploitation 

and radio department. In 1942 he 

joined Columbia Pictui'es and became director 

of advertising and publicity for independent 

productions from 1947 until 

1949. 

Fred Lubello Is Managing 

New Long Island Theatre 

BETHPAGE, N. Y.—Fred Lubello is the 

new maiiager of the Mid-Island Theatre, 

Hempsted tm-npike near Hicksville road, 

this area's newest theatre, which opened 

early this winter. Lubello has had extensive 

experience managing theatres for the Prudential 

circuit, which is operating the Mid- 

Island. 

Lubello is offering a special reduced rate 

card which entitles the bearer to enter the 

movies for 60 cents in place of the usual 

$1 rate. 

ROCK HUDSON IS 

GUEST OF HONOR—Universal Pictures Company was 

host at a reception for Rock Hudson at the Hotel Plaza to mark the current 

boxoffice success of "Lover Come Back." Among those on hand was Russell V. 

Downing, president of Radio City Music Hall, where the picture is rolling up 

record business for this time of year. Seen here, left to right, are Philip Gerard, 

Universal's eastern advertising and publicity director; Downing and Milton R. 

Rackmil, president of Universal. 

George Basle Sues Over 

Mt. Lebanon Clearance 

PITTSBURGH — Basle Theatres and 

Screen Two, Inc.. operators of the two outdoor 

screens at the Mount Lebanon Drivc- 

In at Donaldson's crossroads, at midweek 

filed a $150,000 antiti-ust suit against Columbia 

Pictures. George Basle claims that 

Columbia conspired with the downtown 

Gateway Theatre and the South Park 

Drive-In Theatre, both Associated circuit 

units, and the Fairgi-ound Drive-In, headed 

by Gabe Rubin, from 1958 until 1961 to 

keep the Basle theatres from licensing and 

booking Columbia pictures on a proper 

clearance or pi-otection schedule. In 1955. 

Basle claims. Columbia agreed to make its 

pictures available to the Basle screen seven 

days after they were first run in Canonsburg 

and no later than they closed in 

Washington. Pa. Basle's bill of complaint 

states that the Columbia agreement, as 

outlined, was violated by the film distributing 

fiiTn on a number of occasions, 

giving preference to the other theatres, 

which is a restraint of trade, according to 

Basle, who won a clearance case six yeais 

ago and received damages. 

Audubon Files Appeal 

On 'Twilight' Reject 

NEW YORK—Audubon Films has filed 

an appeal with the Regents of New York 

State for the rejection of the license for 

"The Twilight Girls." which was refused by 

the Motion Picture Division of the Education 

Department, according to Radley 

Metzger, director of Audubon. 

In an appeal. Audubon states that the 

film "is not obscene," as stated, and that 

"Girls" has had more than 100 successful 

playdates in the U. S. without incident. 

"The director and the Regents of the 

State of New York are without constitutional 

authority to pick and choose certain 

portions of a literai-y work and to substitute 

their views of a work of art for those 

of the director, writer and producer." the 

appeal stated. 

Censor Try Slirs Up 

Pace at Boxoffice 

NEWARK— "Les Liaisons Dangereuses," 

a wry French treatment of an unconventional 

marriage relationship which has 

been showing at the Bellevue Theatre in 

Upper Montclair, was the subject of a 

hassle which illustrates a folly of censorship, 

at least the amateur, eager-beaver 

kind. 

The film had been playing at the Bellevue, 

a Fabian house which switched to extended 

runs some time ago. since January 

31 to average good business, somewhat 

more than 400 pati-ons daUy, when phone 

calls and letters from volunteer critics of 

the film caused police commissioner Angelo 

Fortunato to request Richard Murphy, 

Bellevue manager, to withdraw the pictm-e 

immediately. This was around February 

17. He said several local residents regarded 

"Liaisons" as obscene. He even 

denied Murphy's request for a ten-day extension 

to give him a chance to book another 

feature. 

Fortunato acted under an old Montclair 

ordinance, never invoked before, which 

calls for the police commissioners to approve 

local film showings. 

A front page story in the Newark Evening 

News brought crowds to the theatre. 

They jammed the lobby and lined up on 

in freezing temperature. 

The Bellevue went dark for several days 

after the 17th, since "Liaisons" had been 

contracted from Astor Pictures to i-un imtil 

April. 

Then Edward Fabian of the Fabian Theatres 

Corp. stepped in, as did the mayor. 

Fabian announced reopening of the film on 

February 28, due to contract requirements, 

and with the approval of Fortunato. The 

latter denied he had approved or disapproved. 

Churches started condemning 

the picture. The net result: the volunteer 

censors have succeeded in magnifying public 

interest in a film subject they .sought to 

repress. 

BOXOFFICE ;: March 5, 1962 E-1

— 

— 

— 

Good Weekend, Oscar Nominations 

Boost B'way; love/ Still Smash 185 

NEW YORK—The strong Saturday-Sunday 

weekend (Feb. 24-25) business followed 

by the Tuesday announcement of Academy 

awai'd nominations, boosted business at 

most of the Broadway first runs, especially 

where the theatres could advertise "Academy 

Nominations." Two of the new films 

"Walk on the Wild Side" and "Black 

Tights," had smash opening weeks at the 

Criterion and the Plaza, respectively, while 

"Satan Never Sleeps" did well in its fii-st 

week at the Paramount. A new foreign film, 

"The Night," had a big first week at the 

Little Carnegie. 

Again leading the holdovers was "Lover 

Come Back," which had long waiting lines 

outside the Radio City Music Hall most 

nights of its third big week, followed by 

"A View Prom the Bridge," in its fifth 

strong week at the DeMille in Times Square 

and the east side Sutton; "Sergeants 3," 

in its third week at the Capitol: "One, Two, 

Tlxree," in its tenth week at the Astor on 

Broadway and the east side Fine Ai-ts, and 

"Victim," in its third good week at the 

Forum in Times Square and the Fifth 

Avenue Playhouse, where it moved after 

two big weeks at the east side Mun-ay Hill. 

Both "West Side StoiT," which was absolute 

capacity in its 19th week of two-aday 

at the Rivoli, and "Judgment at Nuiemberg," 

in its tenth capacity week at the 

Palace, are building up even bigger advance 

sales by virtue of wimiing so many 

Academy award nominations. Tlie other 

first nm to benefit was the 68th Street 

Theatre, which brought back "Breakfast 

ajt Tiffany's," for which Audrey Hepburn 

won a "best actress" nomination." 

In addition to "Black Tights" and "The 

Night," which had smash opening weeks 

in the art theatres, "Les Liaisons Dangereuses" 

had a smash second week at the 

Noiinandie, following a six-week first i-un 

at Henry Miller's. Still doing well was "La 

Dolce Vita," at both the Embassy in Times 

Square and the east side Beekman, and 

"Mui-der She Said," in its fifth good week 

at the Baronet, and "La Belle Americaine," 

in its ninth good week at the Paris. 

The week's only opening was another 

foreign film, "Wozzeck," at the 55th Street 

Playhouse Fi'iday (2). 

(Average Is 100) 

Astor One, Two, Three (UA), 10th wk 145 

Baronet Murder She Said (MGM), 8th wk 150 

Beekman La Dolce Vita (Astor), 1 1 th wk 135 

Capitol Sergeants 3 (UA), 3rd wk 170 

Comegie Hall Cinema Kingsley Films Festival 120 

H 

U

SEMSA-nONloFTtÊlOATioM.' 

SfpS^^5S3;3»^^^ 

ONTACT YOUR Jimenlaaru at iJntennaXioruzL 

ÊW YORK 

George J. Waldman 

630 Ninth Avenue 

New York 36, New York 

Circle 6-1717 

PHILADELPHIA 

WASHINGTON, D.C. 

Charles Beilan Jerome Sandy 

3 Penn Center Plaza, Rm. 1525 713 Third St., N. W. 

Philadelphia 2, Pennsylvania Washington 1, D. C. 

LOcust 8-6684 District 7-2508 

PITTSBURGH 

Milton 

Brauman 

415 Van Braam Street 

Pittsburgh 19, Pennsylvania 

ATlantic 1-1630 

BUFFALO 

Minna 

Zackem 

505 Pearl Street 

Buffalo, New York 

TL 3-3857

BROADWAY 

T EO JAFPE, Columbia Pictures first vicepresident 

and treasurer, left for the 

West Coast for several weeks of top-level 

conferences with studio executives. • * * 

Dave Emanuel, president of Governor 

Films, also headed coastward with stopovers 

in Chicago and Dallas. * * • Charles 

B. Garrett, publicity director of Allied 

Artists International, left on a Latin 

American trip to handle special promotion 

campaigns on "El Cid" in Brazil, Ui-uguay, 

Argentina, Chile and Pem. Ben M. Cohn, 

assistant foreign manager of Universal- 

International, also left on a three-week 

business trip to Europe. 

Mb 

Gabe Sumner, executive assistant to Fred 

Goldberg at United Artists, is back at the 

home office after supervising promotion on 

"The Children's Hour" in Chicago. • * * 

Murray Hamilton, coordinator of worldwide 

advertising and publicity for "The 

Greatest Story Ever Told." is back from 

Hollywood after pre-production conferences 

with producer George Stevens. John 

Houseman, producer of MGM's "All Fall 

Down" and the just-completed "Two 

Weeks in Another Town," is in New York 

for meetings with home office executives. 

* * * Lawrence A. Erbst, recently with the 

legal department of NBC, has joined 

Screen Gems legal department to specialize 

in the area of national sales negotiations. 

The S.S. France, world's newest passenger 

liner, arrived from Europe Wednesday 

(28) with Bustor Keaton, famed silent 

days comedian, Andrea Mami, French 

actress, and Elizabeth Arden aboard. The 

return trip of the S.S. France Friday 

(March 2> had Edwin Knopf, MGM producer 

of "Gigi," and Haila Stoddard, 

actress-producer, on board. •> * * Jaques 

Bar, French producer; Rene Clement, director, 

and Roger Vailland, script writer, 

arrived from Prance and flew to Hollywood 

Friday (March 2) for conferences with 

MGM executives on "Tomorrow Is Another 

Day," to be filmed this spring with Simone 

Signoret starred. * * * Terence Young, director 

of "Black Tights" for Magna Pictures, 

is here from Jamaica, B.W.I. , and 

Frank Launder and Sidney Gilliat, pro- 

DRIVE-IN THEATRE OWNERS 

DISPLAY 

ducer and director of "Only Two Can 

Play," Peter Sellers comedy being released 

by Kingsley Int'l, arrived from London 

Saturday (March 3>, which will open later 

in March. 

Erik Rhodes, fonnerly featured with 

Fred Astaire and Ginger Rogers in so many 

of the RKO musicals, is singing in the 

Waldorfkeller night spot. * * • Christine 

Kaufman, the 17-year-old German actress 

who has completed "Taras Bulba" for 

United Artists, is in New York for two 

weeks of promotional activity before returning 

to Germany to make "Tunnel 28" 

for Walter Wood. * » * Troy Donahue 

came in from Hollywood Saturday (March 

3 1 to accept the Photoplay Gold Medal 

Award on the Ed Sullivan TV show Sunday 

and to promote his "Rome Adventure," 

next at the Radio City Music Hall. » * * 

Patricia BariT, who completed "Safe at 

Home" at the Yankees' Port Lauderdale 

spring training camp, has returned to New 

York. 

Kim Garfield has resigned as New York 

magazine contact at MGM to join the New 

York office of Arthur P. Jacobs publicity 

firm. * * * Charles Felleman, exploitation 

manager for Astor Pictures, is proud of his 

son, Timothy Francis, for winning a New 

York State Regents scholarship and being 

accepted by Manhattan College. * * * 

Oscar Kraus, veteran art director who 

created the art work on "El Cid," has 

moved his offices to larger quarters at 18 

East 41st Street. 

Eileen Heckart, one of the stars of the 

Broadway musical, "A FamUy Affair," left 

the cast Saturday (24) to go to the coast 

for a featured role in Paramount's "My Six 

Loves," which will star Debbie Reynolds, 

starting in mid-March. • • • Arthur Kennedy 

flew to London en route to locations 

in Spain to replace Edmond O'Brien as the 

American newspapeiTnan in the Sam 

Spiegel-David Lean production of "Lawrence 

of Arabia. * * * James Garner, one 

of the stars of William Wyler's "The Children's 

Hour," went to Chicago, for promotion 

on the film, which opened Friday 

Ira Teller Takes New Post 

In Embassy Adv. Dept. 

NEW YORK—Ira Teller has assumed 

his new post in the advertising department 

of Embassy Pictures, 

^^^^k it was amiounced by 

^HP^^^ Robert R. Weston, 

^^ iL advertising director 

1 »> for the film company. 

Wgk *^ ' Teller will edit Em- 

^^1^ bass y's pressbooks 

Afc»ifl> /W and will coordinate 

^^^^M ^^h special advertising 

beginning 

_^mStr ^^^ projects, 

^^KPT ^^^k with Joseph E. Le- 

^^^^H^ ^^^^k vine's forthcoming 

^HÎH ^l^^l presentat 

Ira Teller 

°^ "Boccaccio '70," 

Boys' Night Out" 

and "Madame Sans Gene." 

Formerly with the advertising staff of 

20th Century-Fox, Teller entered the film 

industi-y in March 1961 with 20th-Fox. 

March 2 1 . 

* * * Sylvia Syms, costarred 

with Dirk Bogarde in "Victim," arrived 

from London Wednesday (28) after completing 

Brendan Behan's "The Quare Fellow," 

both pictures being Pathe-America 

releases. 

David Flexer, president of Inflight Motion 

Pictures, left for Europe on a twoweek 

visit to London, Paris and Rome to 

enlarge his service installations for the 

coming summer's expanded program of 

flight showings. Mrs. Flexer. a well-known 

exhibitor in the Memphis area, accompanied 

him to Europe. * - * Fred Kohlmar, 

who will produce "Bye, Bye Birdie" for 

Columbia release, and George Sidney, who 

will 

the film.. 

direct, are in New York for casting on 

Members of Six Companies 

Approve New Contract 

NEW YORK—Members of Local H-63, 

lATSE-APL-CIO, employed by Paramount, 

MGM, Columbia, Universal, 20th Centiu-y- 

Fox and United Ai-tists in the company 

home offices and subsidiaries, have approved 

a new three-year contract calling 

for increased severance pay, vacation benefits 

and a new holiday formula pix)viding 

for nine guaranteed full holidays. A similar 

agi-eement was approved by Stanley Warner 

Theatre members. 

Negotiations are now under way by the 

Local for other company members, including 

Warners, Pathe Laboratories, RKO 

Theatres and Hearst Metrotone News. 

Colby Named Chairman 

Of Copyright Committee 

NEW YORK—Richard Colby of Paramount 

Pictures has been appointed chairman 

of the copyright committee of the 

Motion Pictui-e Ass'n of America. He will 

replace Thomas J. Robinson of Metro- 

Goldwyn-Mayer, the retiring chaiiman. 

Eric Johnston. MPAA president, said 

the revision of the Copyright Law now under 

way imposed gi-eater burdens than 

ever on the committee and that the MPAA 

was fortunate in having Colby's competence 

in carrying on the assignment. 

E-4 BOXOFTICE March 5, 1962

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coLORiViST^^COPE 

A FILMGROUP PRESENTATION STARRING EDWARD STOLAR ANNLARION 

Book Kow-Contoct Your FILMGROUP Distributor Listed 

Below: 

BUFFALO-ALBANY 

WALDMAN FILMS 

GEORGE WALDMAN 

MINNA ZACHEM 

505 Peorl St. 

BUFFALO, N. Y. 

NEW YORK 

PAN-WORLD EXCHANGE 

GEORGE WALDMAN 

630 Ninth Ave. 

NEW YORK 36, N. Y. 

PITTSBURGH 

SCREEN GUILD PRODUCTIONS 

OF PITTSBURGH 

MILT BRAUMAN 

415 Van Broom St. 

PITTSBURGH, PENN. 

PHILADELPHIA 

FANFARE FILMS 

JOE SOLOMAN 

1239 Vine St. 

PHILADELPHIA, PENN. 

WASHINGTON, D.C. 

AMERICAN INTERNATIONAL 

PICTURES OF WASHINGTON, D.C. 

JERRY SANDY 

713 Third St. N.W. 

WASHINGTON 1, D. C.

. . 

. . . Joe 

. . Leo 

. . The 

PITTSBURGH 

West Virginia exhibitors at the next session 

of the legislature will give organization 

opposition to the Mountain state's 3 

per cent sales tax and the license law. The 

license act pei-mits annual collection of 

$160 from theatres in cities with a population 

of 30,000, and additionally in various 

cities and towns there are individual 

licensing laws which add to back-breaking 

theatre overhead . Mickey, manager 

of the Penn, New Castle, was fined $50 for 

overcrowding the theatre several weeks 

ago. Fire department executives stated 

that aisles were not cleared, etc., but 

Mickey appealed the fine. At a new hearing, 

the fine was reduced to $10, plus costs 

of $12.50. 

p 

D. Moore, who heads Theatre Service 

Corp., entered Boston Hospital for exaiminations 

and treatment for a shoulder 

and ai-m affliction . . . Co- Op infonns that 

this agency will continue in business at its 

present address, second floor front of the 

building at 1709 Blvd. of the Allies. Repoi-ted 

here several weeks ago was that 

the building was being remodeled and that 

the combine would be seeking other quarters, 

but Bert M. Steam states that the 

landlord is drawing up a lease renewal. 

Three-quarters of the building remains 

unoccupied. Ponnerly a first floor front 

tenant, Co-Op moved upstairs a year or 

so ago, after P. D. "Dinty" Moore pulled 

out to head Theatre Service Corp., in the 

Atlas Theatre Supply building. Several 

weeks ago workmen ripped the roof off the 

rear section of the building at 1709 Blvd. 

of the Allies, and started to remove the 

wall which faces the Comins parking lot. 

The wall was patched up last week when 

the old film vaults had been removed from 

the second floor. 

Bernard Keisler and his wife Marilyn, 

who is a former Pilmrow secretai-y with 

WB and P. D. Moore, became parents of 

a daughter named Kim. They have a son 

Mark . . . Albert DiMichelis of the Strand 

in Dunbar was on Pilmrow to report he is 

adding a Sunday-Monday-Tuesday change, 

while continuing with his Priday-Satui-day 

family bookings . . . Sam Diamond, Philadelphia 

20th-Pox manager, and Skom-as 

drive chairman, conferred with the local 

staff. 

Carl Wheeler reopened the Stone Theatre 

in Stoneboro Friday i2). It had been 

dai-k several months . . . John S. Stahl, 

former projectionist and theatre manager 

and Homestead real estate and insurance 

operator, reports his father, pioneer Homestead 

exhibitor John E. Stahl, is now 86 

years old and lives with a daughter in 

Mount Pooono, and enjoys fairly good 

health. John S. owns a hotel in Port 

Lauderdale, Pla. 

Mr. and Mrs. Duane Jenkins of the Stardust 

Drive-In Theatre, Smithbm-g, W. Va., 

became parents of their firstbom, a son . 

Pi-ank Silverman, Columbia manager, was 

back on the job after attending a convention-screening 

in New York . . . Pom- or 

more Pilmix)wites told us that George Mc- 

Padden, Renovo exhibitor, had enrolled the 

Rialto Theatre with the Co-Op office, but 

this was in error. He's still booking for 

himself, says McPadden. 

The Kane Road Drive-In in the Ambridge-Aliquippa 

area is being beautified 

and enlarged, according to Steve Gray jr. 

of the Gray family. Excavating and landsoaping 

already is mxder way to increase 

the ramps from eig-ht to 11 and the ca- 

HERE'S HOW . 

. . 

TO MAKE MORE MONEY 

Pull 'em in to your theatre. 

Bring em to the concession stand with 

ROMAR LAMINATED, WASHABLE 

SIGNS AND DATERS 

Proven Business Pullers 

ROMAR VIDE CO. CHETEK, WISC. 

pacity from 400 to 700 cars. Young Steve 

as usual has been the skating instnictor at 

the family's roller rink in New Brighton 

dm-ing the winter. 

Tommy Bello of Nanty-Glo, one of western 

Pennsylvania's best liked theatremen, 

is observing his gold- 

^ 

en anniversary in 

the show business. 

He started with the 

late Bart Dattola in 

Belle Vernon when 

12, sei-ving more than 

a decade and going 

into exhibition for 

himself there when 

Dattola switched his 

theatre business to 

New Kensington. In 

1932 Bello moved to 

Tommy Bello N a n t y-G 1 o and 

worked for himself and with Joseph Delisi 

sr., and with the Blatt Bros. Theatres. 

Delisi jr., a Dusquesne University faculty 

member, for the past six months or so has 

been buyer and booker for the Capitol 

Theatre of Nanty-Glo, but these duties 

were returned to Bello, the manager. His 

sons Tom jr. and John followed him into 

the theatre field, but both pulled out and 

both are hig'h school science and chemistry 

teachers in East Aurora, N. Y., and Blairsville. 

Pa. 

Roy Fiedler jr., city area exhibitor who 

has been active in the business only a few 

years, has taken under lease the New Capitol 

Theatre. Braddock. from owner James 

M. Baldwin, who is retired and resides in 

Port Lauderdale, Pla. The late Russell S. 

Wehrle operated the Capitol for many years 

until his death March 1, 1960, when George 

Perkins, who had been employed by Wehi-le 

for 27 years, took over. Fiedler states he 

will continue the present house policy and 

will improve the theatre appearance. Braddock's 

other theatre, the Paramount, is 

operated by Archie Pineman. 

Ernest Warren, circuit exhibitor who has 

offices in the Atlas Theatre Supply building, 

was back on the job after vacationing 

in Florida where he witnessed the blastoff 

of John H. Glenn jr. on his orbital 

Odin Drive-In Theatre near 

flight . . . 

Greensburg, which didn't open last season, 

is under a sale-option which reportedly 

will be taken up or di-opped next week 

Peldman, foiTnerly with WB circuit 

here, is president of the Pittsburgh 

Jewish Publication and Education Pomidation, 

which is starting a new weekly publication, 

the Jewish Chronicle. 

Charles H. Thonsen is celebrating his 

32nd year in the motion picture industry. 

He worked for Altec many years, then 

started his own business at 3124 Homehurst 

Ave. about 18 years ago . . . Howard Burrell, 

who left Paramount as a booker 

several weeks ago, has found a job with a 

brass and copper firm . . . Prances Kulwicki 

of the WB staff was married to 

Han-y Turner in the St. Lawrence O'Toole 

Church. A reception was held at the Moose 

Hall from 7 to 12 p.m. 

August Bodisch, projectionist at Ralph 

Shadley's Academy Theatre in Meadville, 

presented a free show at the Linesville elementai-y 

school with the help of his wife 

Wilda, who is a teacher there . . . Milton 

and Gordon Gibson of Atlas Theatre Supply 

went to Maumee, Ohio, to attend the 

first trade demonstration of the new 

Strong X-16 xenon arc lamp held in the 

Maumee Theatre. Arthm- Hatch, president 

of Strong Electric Co., liosted a luncheon 

at the Sm-f Club prior to the demonstration. 

Ben Stahl, formerly of Atlas, and 

Glenn "Patsy" Martin, projectionist, also 

attended. 

Robert C. Drew, who has been in the 

theatre business nearly 25 yeai-s, is now 

working as a checker for the Collier township 

and Greentree boroug-h school board, 

but he has an interest in Mike Sembrat's 

new Cai-negie Theatre. Sembrat. who also 

has an outside job with the Pennsylvania 

railroad, has completely modernized the 

Carnegie, installing new restrooms, a new 

concession section, new front and recarpeting. 

Bob Drew manages the theatre on 

weekends and picks up fibn, while Roy 

Fielder jr. serves as booker. 

The legislature at Harrisburg adjom-ned 

last week . Liberty at Nanty-Glo, 

sold recently by Joe Delisi sr., has been remodeled 

into a hardware warehouse. Delisi's 

Capitol continues in operation 

Ernest and Regina Stern of 

. . . 

Associated 

Theatres hosted a cocktail buffet at the 

Vai-iety clubrooms following the benefit 

premiere of "El Cid" at the Fulton. 

David Wald, who urged theatre owners 

to purchase CinemaScope lenses when he 

was a salesman for 20th-Pox at the time 

Fox introduced the anamorphic lenses projection 

process, lost his suit for commissions 

totaling $700 from the Gordon Gibson 

supply fii-m. David Friedman, who represented 

Gibson, pointed out that all 20th- 

Pox employes, and many distributor salesmen, 

m-ged the acceptance of the CS process 

at the time, and that Wald was playing 

both sides of the street in asking payment 

from a theatre supply distributor. 

The case was heard by an arbitration panel 

of three lawyers. 

Robert Redford stars with John Saxon in 

UA's "War Hunt," suspense yarn. 

RCA SERVICE COMPANY 

A DiYision of Radio Corporation of America 

210-12 North 12th Street 

Philadelphia, Pa. Locust 3-7568 

E-6 

BOXOFnCE March 5, 1962

and 

. . Jim 

ALBANY 

The newly organized auxiliary of the Albany 

Variety Club has elected the following 

officers: president. Mrs. G. Brandon 

Donahue; vice-president. Mrs. Samuel 

E. Rosenblatt: secretary, Mrs. John Costas: 

treasurer, Mrs. Harold Solomon. Mrs. Donahue 

is the wife of the recently retired 

chief barker and a vice-president of First 

Ti-ust Co. Mrs. Rosenblatt's husband 

served as chief barker for two terms and is 

president of a company operating indoor 

theatres in CatskiU and Cobleskill, and 

drive-ins at Richmondville. Lake George 

Village and outside Glens Palls. Directors 

of the auxiliary arc Mrs. Herbert Schwartz, 

Mrs. Jules Perlmutter, Mrs. Jack Kaufman, 

Mrs. Al Kellert, Mrs. Robert Adier. Mre. 

Marion Susser. and Mmcs. Solomon. Donahue 

and Rosenblatt. 

. . 

The father of Margaret Smith, who long 

served as booker for the Harvey English 

Theatres, based in Hancock, died recently, 

according to word received from that 

Southern Tier town . Marty Rose, station 

manager under Duncan Mounsey of 

the Schine-owned station WPTR on the 

Albany-Schenectady Road, has been elected 

a director of Colonic Chamber of Commerce. 

A Variety Club member, he is the 

younger brother of Herb Schwartz, Columbia 

manager . . . The latest arrival in 

the family of Herb Gaines, Warner Bros, 

manager, has been named Virginia. Father 

and the other three small children were 

among those at a night screening of 

"Pinocchio" at Fabian's Palace. 

"Lover Come Back," which moved into a 

second profitable week at the Strand, has 

also been playing at Proctor's in Schenectady, 

the Troy in Troy, Kallet's Olympic 

in Utica and Schine houses in Glens 

Palls and "Watertown ... A sketch of E. 

David Rosen, new chief barker of the Variety 

Club, who is assistant to the general 

manager of Stanley Warner-owned WAST- 

TV and son of Sam Rosen, SW vice-president, 

was fashioned by Jerry Costello for 

his Weekly News Theatre featm-e in a 

recent Saturday edition of the Knickerbocker 

News. A brother Arthm- of the SW 

New York offices visited WAST. 

Hospitality and sociability competed neck 

and neck for top honors at the open house 

from 5 to 8 pjn. Febioiary 25 in Tent 9's 

new quarters at Sheraton-Ten Eyck Hotel 

which opened the local celebration of 

Variety Week. Mayor Erastus Corning issued 

a pi-oclamation on the week. Wives 

of married barkers and guests of single 

members lent color, gaiety and glamor to 

the open house. Chief Barker Dave Rosen 

headed the reception committee. A few 

of those present included first assistant 

chief barker Herb Schwartz, second assistant 

Alan Iselin, publicity chief Michael 

Artist, past chief barkers Brandon Donahue. 

George Schenck, Nate Winig, Al Kellert, 

Sam Rosenblatt, Jack Olshansky, and 

Jules Perlmutter: dough guy Jack Kaufman, 

Dai-io Tozzi, Dr. Ervin Mass, Dr. Irwin 

M. Strosberg. Gene Teper. Dave Marks, 

Bob Adlcr, Michael Pilley, Manny Solomon, 

Al Susser, George Spring, Al Shepper, 

Leonard E. Berns, Lewis Aronowilz, Murray 

Gans. John Gostat, Stanley Cox, Robert 

Burns, Sylvan Leff and Sid Urbach. 

Alan V. Iselin's Tri-City drive-ins are 

now being bought and booked by Seymour 

Florin of New York . . . "King of Kings" 

" 

went into its advertised "Last Weeks at 

the Ritz . . . The magic of Walt Disney's 

name di-ew hordes of children—many of 

them accompanied by their parents—to 

Fabian's Palace for a revival of "Pinocchio 

" "Bear Country." Stores in the 

neighborhood experienced a business boom, 

too. "Children at All Times 59 

" 

cents was 

an advertised line . . . The Hellman played 

"Spartacus" for "Tlie First Time at Popular 

Pi-ices." 

. . . 

Adrian Ettelson, new Fabian division 

manager, reported for duty at the offices 

here. Jack Ti-achtenberg, manager of 

the St. George on Staten Island, became 

district manager Frank Williams of 

Saratoga, booker for Benton Theatres, was 

reported resting at Albany Medical Center 

Hospital. His many friends wished the veteran 

complete recovery. Boss James E. 

Benton is also mayor of the Spa. 

The Board of Regents, at its monthly 

meeting here, took no action on the appeal 

from a ruling of the Motion Picture Division 

which denied a license for the 

Italian-made "Ladies of the Evening." The 

matter will be considered at the next session 

March 23 . Barry, assistant 

booker at 20th-Fox, is being transferred to 

Boston. Sam Berg, office manager there, 

is retiring—which will bring staff changes. 

Dickman and Berkson 

Join Westebbe in Buffalo 

BUFFALO—Nate Dickman and Harry 

Berkson have joined the Max Westebbe 

Sales Organization in the Buffalo area and 

will concentrate on the sales of Sutton 

Pictures Corp. product and on distribution 

of Pathe-America's first i-elease, "The 

Deadly Companions." 

Dickman and Berkson have been established 

in the Buffalo territory for several 

years. The Westebbe Sales Organization 

works mider the supei-vision of Peter T. 

Dana, Pathe-America eastern division 

sales manager. 

Isaac Silverman a Grandfather 

PITTSBURGH—Isaac Silverman of Silverman 

Bros. Corp., owner of theatres in 

the Altoona area, became a grandfather 

with the birth of a son to Dr. Joseph Silvei-man 

aiid wife. 

MGM's "The Golden Arrow" was filmed 

in the Nile Valley of Egypt. 

BUFFALO 

There will be no further cutback in our 

theatre operations." declared Harry 

Unterfort, Schine regional zone manager. 

in commenting on the conversion of the 

Riverside Theatre into the first of the circuit's 

new Ski-Dek operations. "Actually, 

we aie quite happy with the Riverside, too. 

Our Granada Theatre is most successful 

and we have no doubts that it will continue 

to be. We did not convert the Riverside 

because it was a losing proposition. It 

was simply the ideal site for Ski-Dek because 

of the location and convenient pai-king 

facilities. We picked that area after 

extensive study of the situation and our research 

seems to be pix)ving itself correct. 

But the Schine chain is still very much 

interested in its theatres and that is why 

we have gone after such films as Ben- 

Hur, Windjammer and El Cid for the Granada. 

The latter pictuie served as a good 

example of the effects of this policy. The 

other night the power steering in my car 

gave out and I had to take it into a garage. 

The mechanic was explaining to me why 

it would take at least 24 hours to repair 

when I offered two guest tickets to "El Cid.' 

He had the car ready at 8:45 the next 

morning!" 

March events in the clubrooms of the 

Variety Club include a crew meeting March 

5 and a St. Patrick's Day dinner-dance on 

the 17th. Monday luncheons in the club 

are becoming very popular with the barkers. 

Olint LaPlamme, maitre d'hotel, sei-ves 

The 

a bountiful roast beef buffet 

crowds viewing the 

. . . 

Van Gogh exhibit at 

the new Albright-Knox Art Gallery have 

persuaded Ii-ving Singer, manager of the 

Amherst Theatre, to arrange a special engagement 

of "Lust for Life, " the film on 

Van Gogh's life. In this picture Kirk Douglas 

perfoi-ms as the tragic artist . . . Ski- 

Dek. the indoor ski resort in the old Riverside 

Theatre at 824 Tonawanda St., has set 

up slalom courses on two of its ski slopes. 

The coui'ses will be available for eitheiteam 

or individual competition. Manager 

Roger Bewley, fonnerly assistant at the 

Granada, is foiTning a six-team league, 

each team to consist of six members to 

compete for prizes. 

Lester Pollock, manager of Loew's Theatre 

in Rochester, put on his annual Washington's 

Birthday matinee when he showed 

25 cartoons. Pollock promoted some $800 in 

prizes from Noah's Ark stores, including 

six bikes . . . Bill Shirley, UA exploiteer at 

the preview of "West Side Story" in the 

Teck Theatre Wednesday evening (21), 

declared that a large number of friends 

to whom he gave lucky silver dollars at 

Christmas time are infoinning him that the 

silver bucks have brought them real luck, 

such as a rise in some of the stocks they 

hold and many other ways. The colonel distributed 

some 350 of the lucky dollai-s. 

Jofinaluc 

:rfi 

Large Core 

Greater Crater Area 

Wolnut 5-7240 

Notional Theatre Supply, Philadelphia—Locust 7-61 S6 

Superior Theatre Equipment Compony, Philadelphia 

Rittenhouse 6-1420 

NoHoaol Theatre Supply Co., 84 Van Braam Street, 

Pennsylvonl

. . John 

ôhcLm. êjlicnt 

QUEEN ELIZABETH II and a distinguished 

audience of society, political 

and industrial leaders attended the Royal 

PiUn Performance of "West Side Story" at 

the Odeon, Leicester Square, Monday i26> 

night, a benefit for the Cinematograph 

Trade Benevolent Fund. The 2,113-seat 

Odeon was filled to capacity. Among other 

notables attending were Admiral of the 

Fleet Earl Mountbatten of Burma and Lady 

Brabom-ne, who accompanied the Queen. 

Princess Margaret and her husband Antony 

Aiinstrong-Jones. 

Seats, selling at 25 guineas, advertisements 

in the souvenir program and other 

donations brought an estimated 30.000 for 

the Benevolent Fund. George Chakiris and 

Russ Tamblyn. stars of the film, appeared 

at the perfoiTnance and were presented to 

the Queen along with other stars, including 

Richard Attenborough. Janet Mum-o, 

Leslie Cai-on, Peter Pinch, Peter Sellers, 

Pat Boone, Melina Mercouri, Yul Brymier 

and Dany Robin. The stars appeared on 

the Odeon stage in a program presented 

by pa-oducer Vivian Cox and introduced by 

Richard Attenborough. 

British Variety Tent's show business 

awards for 1961 were announced last week 

and will be presented at this year's ceremony 

which is taking place at the Savoy 

Hotel on March 13. Tlie personality 

award goes to young singing star Cliff 

Richards, whose latest film, "The Young 

Ones," is breaking records on the ABC 

circuit over here. Helen Shapiro, the 15- 

year-old singer, now making "Play It 

Cool." the Independent Artists production 

for Anglo-Amalgamated, and Rita Tushingham, 

the star of Bryanston's "A Taste 

of Honey," shared the award for "the most 

promising newcomer." Albert Finney, the 

star of Bryanston's "Saturday Night and 

Sunday Morning" gets the stage actor 

award for his role in "Luther" by John 

Osborne, and Vanessa Redgrave receives 

the actress nomination. The two film 

awards go to Deborah KeiT for her role in 

Warner's "The Sundowners" and Dirk 

Bogarde gets the film acting award for his 

role in Allied Film Makers' "Victim." 

All the recipients will receive inscribed 

and mounted silver hearts at the luncheon 

at which Arthur Watkins, president of the 

BPPA, and Mike Frankovich, vice-president 

of Columbia, will officiate. 

* ^: * 

By ANTHONY GRUNER 

Should Britain have its own amiual Film 

Festival? The industiT is generally in 

favor of such a project. The question is, 

what is the attitude of the government? 

Will they be prepared to support it and 

help to publicize it throughout the world 

and. particularly, whether they are prepared 

to back it with money? To find an 

answer to this question, the industry, represented 

both by the British Film Producers 

Ass'n, the Federation of British Film 

Makers, and the film unions, have been 

meeting the Board of Trade to get the view 

of the Minister. 

A spokesman from the BoT said the 

meeting was held on the initiative of the 

film industry and that a Board of Ti-ade 

official was present "to see if there is anything 

we can usefully contribute." It was 

emphasized that the meeting was exploratory. 

The proposal was originally put forward 

by the film producers, directors and 

associate producers' section of the Ass'n of 

Film and Television Technicians at its last 

annual conference. It was felt that a British 

festival should be organized on the lines 

of those held on the Continent, to be 

financed by the film trade in conjunction 

with the BoT and to be held at some suitable 

resort with full showmanship and 

press coverage for world stars and 

celebrities. 

In the annual report of ACTT a reference 

was made to this proposal in the following 

words: "The purpose of the Festival 

would be to provide a proper shop 

window for British films and to afford an 

opportunity for an exchange of ideas between 

British and foreign filmmakers in a 

stimulating atmosphere." 

.+ i^ * 

Two big premieres were held here last 

week. "Flower Di-um Song," Umversal film 

based on the Rodgers and Hammerstein 

stage musical at the Leicester Square Theatre, 

and "HMS Defiant," the John Brabourne 

production for Columbia, with Dirk 

Bogarde and Alec Guinness, at the Odeon, 

Leicester Square. There was the usual 

buoyant sense of showmanship in the promotion 

efforts of both the companies for 

the premiere and its prerelease, with perhaps, 

Rank and U-I leading by a few points 

by organizing a "Chinese Wedding" reception 

with guests and all, to tie in with 

"Flower Drum Song." Certainly, the affair 

garnered plenty of publicity. 

* * * 

. . . 

Brief bits: Production has started 

over here on Andrew Stone's "The Password 

Is Courage" for MGM release, starring 

Dirk Bogarde and Alfred Lynch. The 

film is based on the true story of Charlie 

Coward, a prisoner-of-war in Germany 

from 1940-1945 . Terry, managing 

director of the National Film Finance 

Corp., will be guest speaker at this year's 

annual conference of the Ass'n of Cinematograph 

Television and Allied Technicians 

at Congress House on March 10. 

The union's membership has risen by 1,285 

to 10.410 during the last 12 months, the 

majority of the recruits having been 

brought in via television "The Innocents." 

the 20th-Pox-Jack Clayton production, 

has been chosen as the official British 

entry for the Cannes Film Festival 

which takes place from May 7-21. "A Taste 

of Honey." the Woodfall production, produced 

by Tony Richardson, has also received 

an invitation to compete in the 

Festival. 

Shooting commenced at Shepperton 

Studios last week of the Seven Arts production, 

"The Main Attraction," starring 

Nancy Kwan and Pat Boone. The film is a 

love story of two disenchanted young people 

set against the background of a cheap 

Italian circus. Miss Kwan is an Italian 

bareback rider, while Boone plays a beatnik 

singer in black jacket and jeans. Daniel 

Petrie. of "Raisin in the Sun" and 

"Bramble Bush" fame, directs "The Main 

Attraction." which is for MGM release. 

Donahue. Stevens Named 

Photoplay Award Winners 

NEW YORK—Troy Donahue and Connie 

Stevens. costaiTed in Warner Bros.' "Susan 

Slade." were voted the most popular 

stars of the last yeai- by the annual reader 

poll conducted by Photoplay Magazine, and 

"Splendor in the Grass." a Warner release, 

was named the top picture of the year, according 

to Jack Podell. editor of Photoplay. 

The Gold Medal Awards, the oldest in 

the motion picture indastry. were presented 

on the Ed Sullivan CBS-TV show Sunday 

(March 4i. Other awards went to Warren 

Beatty, star of "Splendor," as the outstanding 

new actor of the year: to Deborah 

Walley. star of Columbia's "Gidget Goes 

Hawaiian." as the outstanding new actress 

and to MGM's Paula Prentiss as the most 

versatile discovery of 1961. Miss Prentiss 

won as a result of her perfomiances in 

MGM's "Where the Boys Are," "The 

Honeymoon Machine" and "Bachelor in 

Paradise." 

This was Donahue's second Gold Medal 

Award, his previous one being for outstanding 

newcomer in Warner Bi-os. "A 

" 

Summer Place in 1959. 

Knust Named to New Posts 

With 20th-Fox International 

NEW YORK—Karl B. Knust has been 

appointed homeoffice representative for 

the Par East for 20th Century-Pox International 

Corp. and for Latin America for 

20th Century-Fox Inter-America Corp. by 

Murray Silverstone. president of both organizations. 

Knust will make his headquarters in New 

York. He succeeds Edward D. Cohen who 

was obliged to give up the Latin American 

supervisory post for personal reasons. 

Cohen will become managing director of 

Argentina and Uruguay, operating from 

Buenos Aires. Knust formerly was managing 

director in Japan where he will be 

succeeded by Paul Mizukami, formerly 

Knust's assistant. 

George Schweig Is Named 

To AA Int'l Sales Post 

NEW YORK—George M. Schweig. who 

had held several important posts with Columbia 

Pictures in the foreign market, has 

been named assistant sales executive to 

Bernard J. Gates, vice-president and general 

sales manager for Allied Ai-tists International 

by Norton V. Ritchey, AA Int'l 

president. Schweig had been Columbia 

general manager in the British West Indies 

and the Philippines and assistant to the 

general sales head in New York. 

Henkin to Loew's Hotels 

NEW YORK—Shepard Henkin. assistant 

to Monroe Greenthal when he was director 

of exploitation for United Artists from 1935 

to 1938. has been named director of sales 

for the Summit Hotel, according to Preston 

R. Tisch. president of Loew's Hotels. Later, 

Henkin was with the public relations firm 

of Ames and Norr and. most recently, was 

director of advertising, sales and promotion 

for the Universal Match Corp. of St. 

Louis. 

Sandra Dee stars in Ross Hunter's 

"Tammy Takes Over," U-I release. 

*E-8 BOXOFTICE March 5, 1962

idOLLYWOOD 

^^Bff_ ^^^ bSL. j^r jiy 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Oflice— Suite 320 at 6362 Hollywood Blvd.. William Hehert, Western Manager i 

Barbara Perez to Star 

In 'No Man Is an Island' 

HOLLYWOOD—Filipino actress Barbara 

Perez was set by producer-directors Richard 

Goldston and John Monk jr. for the 

femme lead opposite Jeffrey Hunter and 

Marshall Thompson in "No Man Is an 

Islaiid." Gold Coast production currently 

filming in Manila for Universal release. 

The picture is based on the dramatic 

story of George R. Tweed. Navy radioman 

stationed on Guam during the entire 34 

months the Japanese occupied that island. 

* • * 

Prance Nuyen has been added to the cast 

of "Diamond Head," Jeri-y Bresler production 

for Columbia which Guy Green will 

direct. Miss Nuyen will star in the film 

with Charlton Heston and Yvette Mimeux. 

Producer Martin Poll has signed Ricardo 

Montalban for a feature role in United 

Ai'tists' "The Grand Duke and Mr. Pimm," 

starring Glemi Ford, Hope Lange and 

Charles Boyer. Montalban reports to David 

Swift this month when the fUm goes before 

the cameras on location in F*i-ance. 

* » * 

Actress-singer Patti Page will star in two 

properties owned by ARGAP, recently 

formed company in which she is partnered 

with her manager. Jack Rael. The films 

are "Tennessee Waltz" and "Once Upon a 

Dream." Miss Page recently completed a 

straight role in the MGM release, "Boys' 

Night Out." in which she starred with Kim 

Novak and James Gamer. 

Cormans Plan to Make 

'A Dream of Kings' for UA 

HOLLYWOOD—Gene and Roger Gorman 

announce that they will film "A 

Dream of Kings." a psychological study of 

King Richard III. for Edward Small and 

United Artists. 

The feature will topline Vincent Price 

in a screenplay by Leo Gordon and Amos 

Powell. Roger Corman will direct and Gene 

will be executive pi-oducer. 

The Cormans' latest film, "The Intruder," 

a drama of the southern integration 

issue staiTing William Shatner, is being 

released by Pathe -America. 

Museum Name Changed 

HOLLYWOOD — A resolution has been 

passed by the Hollywood Museum Commission 

changing the name of the museum 

from the County of Los Angeles-Hollywood 

Motion Picture and Television Museum to 

County of Los Angeles-Hollywood Museum. 

Kirk Douglas Signed First 

For 'Hook' All-Star Cast 

HOLLYWOOD—Kirk Douglas is 

the first 

of an all-star cast to be signed for "The 

Hook," Perlberg-Seaton production for 

MGM. William Perlberg will produce and 

George Seaton direct the dramatic stoiy 

set against the Korean War. with the 

screenplay written by Henry Denker fi-om 

the novel by Vahe Katcha. 

Douglas will create the character of Sergeant 

Briscoe, a hard bitten G.I. who takes 

over a dangerous mission and thereby 

learns the true value of human life, 

whether an enemy or not. 

"The Hook," gets its title from the name 

of the freighter on which much of the action 

takes place. With the script completed. 

Perlberg and Seaton start immediate 

preparation on the production, slated for 

a May start. The picture is the second to 

be made consecutively by Douglas at MGM, 

where he recently completed a staiTing ix)le 

in "Two Weeks in Another Town." 

Tony Curtis, Harold Hecht 

Ink Coproduction Deal 

HOLLYWOOD—Tony Curtis and Haloid 

Hecht have finalized arrangements to 

make "Monsieui- Cognac" for Univereal release. 

The modern comedy written by 

Philip Rapp and Richard Powell will be a 

coproduction of Cm-tis' and Hecht's independent 

outfits and will be lensed at U-I. 

Hecht first completes his upcoming 

"Ashiya" for United Ai-tists release, and 

Cui-tis will make "40 Pounds of Ti-ouble" 

and possibly "Playboy," for Columbia. 

Hecht has just completed "Taras Bulba." 

in which Curtis staiTed. 

Robert Wagner Free Agent 

HOLLYWOOD — Robert Wagner's contract 

with 20th-Fox has been concluded by 

the actor and the studio. 

BOXOFFICE 

SA Levies to Fight 

Runaway Production 

HOLLYWOOD—An assessment of $1 per 

member per month, and more if necessary 

for as long as needed, was voted by the 

Scenic Artists Local 816 to be used by the 

AFL Film Council for a positive action program 

against nniaway production. 

The union went on record at its monthly 

meeting asking all other Hollywood unions 

and guilds to take similar action "to save 

the motion picture industry for America." 

* * S' 

In an editorial in the Screen Actor, official 

publication of the Screen Actors 

Guild, the guild made it firmly and clearly 

understood that action will be taken by 

SAG against actors who misbehave on sets 

by bringing to trial any member guilty of 

such conduct. 

Specifically singled out in the unprecedented 

editorial were cases involving actors 

who do not show up on time for work, take 

two hours for lunch, make continual use 

of the telephone when called by the assistant 

director for work, drink too much 

on the set and do not learn their dialog. 

SAG emphasized in the editorial that 

the need for such an unpleasant reminder 

to members arose because of the increasing 

number of complaints regarding the various 

problems named. A trial board of fellow 

actors will sit in judgment on any actor 

against whom charges of such misconduct 

are filed in the future, the editorial 

concluded. 

Award to Eddie Alberts 

HOLLYWOOD — Eddie Albert 

and his 

wife Margo have been presented the Mr. 

and Mrs. Brotherhood award by the Wilshire 

B'nai B'rith lodge for their devotion 

to humanitarian work. They currently are 

starring in "Who' Got the Action?" at 

Paramount. 

MOVES HOLLYWOOD OFFICE 

After 26 years at the same address, BOXOFFICE 

is moving its Hollywood headquarters from 6404 Hollywood 

Blvd. to new quarters at 6362 HoU'ywood Blvd., 

Zone 28, as of March 1. Telephone number remains 

the same: HOUywood 5-1186. William Hebert is 

Western Editor and Manager. All inquiries and press 

releases may be addressd to him at the new address. 

BOXOFFICE :: March 5, 1962 W-1

. 

MT 

IS NOT generally known outside of 

the innennost circles of 20th Century- 

Fox, that David O. Selznick took a 

strong hand in the campaign for "Tender 

Is the Night." Reason: Mrs. Selznick (Jennifer 

Jones), comes tlii-ough magnificently 

after a five-year absence from the screen. 

The byliner of this column has had the 

privilege of working intimately with David 

Selznick on some of his important productions, 

such as his immemorial milestone 

of pictm-e-making, "Gone With the Wind," 

his memorable "Intermezzo" and a portion 

of his admirable production of "Rebecca." 

It is the opinion of this writer that he has 

an intellectual capacity and brilliance that 

far outshines most, if not all, of his contemporaries. 

Aside from my admiration for him, I 

have a fondness for him. He attracts that 

from his associates. 

I regret, therefore, that he seems to be 

hiding in the shadows of his accomplishments. 

He hasn't, on his own, produced a 

picture for some years. Come on out, David, 

and produce a picture of your own which 

you love and to which you can give your 

particular kind of devotion. 

The industry to which you have devoted 

yom- lifetime and exceptional energies 

needs you badly. 

Writer Charles Schnee is reported to 

have developed the "perfect crime" in his 

screenplay for "The List of Adrian Messenger," 

to be produced by Edward Lewis 

for U-I release. Mr. Schnee, president of 

the Writers Guild of America West and a 

former attorney, allegedly submitted the 

script to two criminologists and two homicide 

officers and they couldn't find a loophole 

or "crack the case." 

Good, but let's change the title lest it 

be mistaken for a "message" movie, of 

which Sam Goldwyn reportedly once said: 

"Messages are for Western Union." 

"Western Union" might, in fact, be a 

better title. 

But, in any case, let's hope that when 

the movie is presented it does not turn out 

to be a perfect crime. 

Biggest unexpected laugh at the recent 

American Cinema Editors awards dinner at 

the Beverly Hills Hotel was provided by 

Brian Keith, hulking hero of a well-known 

TV series, but shortly to be costarred in a 

theatrical feature called "Pakistan," to be 

shot in India by United Theatre Service 

Productions. 

Keith followed a couple of beauties. Gale 

Robbins and Ruta Lee, in making one of 

the award presentations, stepped down 

and Louis Nye, of TV, resumed his emcee 

chores seriously with: "Now, the NEXT 

girl coming up 

." 

. 

Whereupon Keith, indubitably male and 

built like a guy who could throw a shoulder 

block and make a dent in a cement wall, 

said loudly from his table: "Thank you." 

Sammee Tong, the houseboy in "Bachelor 

Father," also got a big one when the 

mike went dead as he was making one of 

the presentations. Said Sammee: "I guess 

W-2 

I 

don't stand a Chinaman's chance." 

The NEXT girl, referred to by Louis 

Nye, was Jane Wyatt, looking clean and 

wholesome. She is a credit to our industry. 

V- ^ ^ 

Sum-up from Kup's column, Kup being 

Irving Kupcinet, often called the "Winchel 

of Chicago": "Consensus of previewers 

of 'West Side Story': 'Movie-making at its 

very best. Establishes the Mirisch Bros, 

as Hollywood's top independent studio and 

should reap at least a half dozen Oscars.' " 

This column agrees. It is a display of 

sheer genius on the part of all 

concerned with it. 

if- ^ 

V- 

principally 

The movies are giving the California 

racetracks a pretty good workout. What 

with Warners' shooting "Days of Wine and 

Roses" at Bay Meadows in San Francisco 

and Paramount shooting "'Who's Got the 

Action?" at Hollywood Park, it got so the 

horses didn't know which way to run. 

For one thing, the makeup bothers them 

because they are more used to wearing 

blinkers than false eyelashes. 

An underworld informant of oui'S tells 

me that one of the horses busted out of the 

gate tail-forward and won a race running 

backwards. We should have had a few bets 

down on that one. 

The pari-mutuel machines have been 

inoperative for both pictures, being only 

props, but there have been a few live 

characters moving about accepting small 

wagers from the extras, who will bet on 

anything including what time do we break 

for lunch? Which horses win was not 

written into the sciipt, an oversight, because 

the producers could thereby have 

picked up their fixjnt money by giving the 

extras misguided infoi-mation and explaining 

later that they had to change the 

script at the last minute—while the horses 

were in the stretch. 

It is fm-ther delightful to know that Jack 

Rose, who is producing "Who's Got the Action?" 

has hired Mr. Charles Tm-ner—it 

says "Mr." in the release—^to be "idiom 

adviser" on the pictm-e. Any linotyper for 

this publication who makes the mistake of 

spelling idiom with a "t" on the end will be 

severely rebuked. Mr. Tui-ner, incidentally, 

happens to be a "top executive at the Sands 

Hotel in Las Vegas." Protection enough. 

Nobody ain't gonna get hoit in dis picture 

if dey don't make no ungrammatical errors, 

see? 

For the benefit of the many readers who 

keep their back copies of BOXOFFICE for 

reference, as well as those who were simply 

bewildered by some opening observations 

which appeared in this column last week, 

an unfortunate printing error caused the 

word "empathy" to come out "sympathy," 

rendering that portion of the text meaningless. 

"Empathy"—dear readers, including 

our dear proof-readers—means selfidentification 

with an individual or situation, 

while sympathy is something that 

should go to columnists who bleed internally 

when such an oversight nullifies a 

major point. 

Cinema Editors' Award 

Goes to 'Parent Trap' 

HOLLYWOOD—First place in the 12th 

annual American Cinema Editors awards 

presentations went to Walt Disney's "The 

Parent Trap," edited by Philip W. Anderson. 

Second and third place winners were 

"Judgment at Nm-emberg," Stanley Ki-amer 

Productions, edited by Frederic Knudtson, 

and "Pocketful of Miracles," Franton Productions, 

edited by Frank P. Keller. 

Top television honors went to "Ricochet," 

a Dick Powell show, of Fom- Stai", 

edited by Desmond Marquette; whUe a tie 

vote for second place in the video field 

went to "A Lion Walks Among Us," (Bus 

Stop series) edited by Richard Van Enger, 

and "Once Upon a Time" (Twilight Zone 

Series!, edited by Jason Bernie. 

Sol Lesser, chairman of the Hollywood 

Museum and principal speaker at the 

event, disclosed blueprints for an educational 

institute to be sponsored by the 

museum. 

ACE trophies were presented by 

Ruta Lee, Gale Robbins, Jane Wyatt, Dan 

Duryea, Brian Keith and Sammee Tong. 

Louis Nye acted as emcee. 

The Television Producers Guild awarded 

its newly created Plaudit award to producer 

Hubbell Robinson. The former CBS 

vice-president was cited for instigating 

such projects as Playhouse 90, CUmax, 

Seven Lively Ai-ts, and his independent 

company's Thriller, 87 th Precinct and 

Sound of the Sixties series. 

Guild president Ben Brady made the presentation 

to Robinson. Other nominees 

were Leonard Bernstein, Paddy Chayefsky, 

Adrien C. Pelletier (Pui-ex Corp. board 

chairman) and TV critic Robei-t Lewis 

Shayon. 

'Covered Wagon' Profits 

Go to Pomona Hospital 

HOLL'irWOOD—Proceeds from a week's 

showing of "The Covered Wagon," 1923 

Paramount film, at the Silent Movies Theatre 

on Faii'fax avenue were turned over by 

managers John and Dorothy Hampton to 

the Pacific State Hospital for Mentally 

Retarded Children in Pomona. 

The Hamptons, who bought the film 

from Eastman Kodak after winning the 

right to keep the film following a lawsuit 

with Paramount between 1955-60, are allowed 

to show the movie on a nonprofit 

basis only. James Cioize directed the picture, 

which stars J. W. Kerrigan, Lois Wilson, 

Ernest Torrence, Tully Marshall and 

Alan Hale. 

A 'Darkness' Deal 

HOLLYWOOD—A one-picture 

pact has 

been concluded by John Frankenheimer 

with United Artists on "Lie Down in Darkness," 

a novel by William Stryon owned by 

Frankenheimer. Richard Yates will write 

the script, which Frankenheimer will produce 

and direct under his CKL Enterprises 

banner next year. 

West Coast AFM Powwow 

HOLLYWOOD — The Western Ass'n of 

Musicians, comprising 21 AFM west coast 

locals, held its 24th annual conference at 

the Charterhouse Hotel opposite Disneyland. 

The president is Tommy Blake of 

Sacramento, and the conference chairman 

was Milton Foster of Santa Ana. 


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'4 Horsemen' Nabs 300 

In Much Better L.A. 

LOS ANGELES—Boosted by the holiday 

on Washington's Birthday, local boxoffices 

showed fine grosses, with "The Errand 

Boy" op>ening to a smash 185 per cent in 

multiple bookings, and exclusive "Four 

Horsemen of the Apocalypse" reaching a 

great 300. 


Beverly ^Light in the Piazza (MGM), 3rd wk. ..150 

Beverly Canon Doctor in Love (Governor), 

6t-h wk 90 

Corthoy Circle Êl Cid (AA), lOth wk 250 

Chinese West Side Story (AA), 1 l*h wk 280 

Egyptian King of Kings (MGM), 20th wk 80 

Four Stor The Green Mare (Zenith), 2nd wk. . . 75 

Fine Arts A View From the Bridge (Cont'l), 

2nd wk 1 05 

Fox Wilshire Satan Never Sleeps (20th-Fox) . . . . 1 25 

Hollywood, Loyola, Los Angeles, Wiltern The 

Errand Boy (Para) 185 

Hawaii, Stote Bod Day at Black Rock (MGM); 

Love Me or Leave Me (MGM), reissues 65 

Hollywood Paramount The Four Horsemen of 

the Apocalypse (MGM) 300 

Iris, El Rey, Worren's Pinocchio (BV), reissue 130 

Miisic Hall ^Lfis Lioisons Dangereuses (Astor)..250 

Motion Picture Service co. 

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H tentative agrreement, expected to avert 

a threatened janitors strike, has been 

reached with northern California theatre 

operators. Representatives of locals from 

Fresno to Sacramento were recommending 

acceptance by their members at special 

meetings . The Cerrito Fine Arts Theatre 

in El Cerrito, which shifted to a policy 

of adult art and international films, opened 

the Greek "Never on Sunday" and the 

multination "Black Orpheus" . Lyceum 

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Cinema were broken by "The Mark," currently 

in its eighth week, the longest run 

the theatre has ever had, and according to 

Martin Foster, the end is not in sight. A 

special campaign for the picture was handled 

by Dee Hammann, Parkway manager, 

and Poster second production at 

the Garden Court Dinner Theatre, "Take 

Me Along," stars Dan Dailey in the role of 

the boozy traveling salesman . 

Kramer was in town to plug his "Judgment 

at Nuremberg" which opened at the 

Norm Davis, KYA disc jockey, broadcast 

from in front of the Fox Theatre at 5:30 

p.m. on a recent Friday to open "Flight of 

the Lost Balloon" and "The Day the Sky 

Exploded" . have been completed 

for the first social function of the Women 

of Variety Saturday evening, April 28. 

Cocktails will be followed by a catered dinner 

in the Variety Club. There will be entertainment, 

dancing and cards. With 

limited accommodations, reservations are 

requested; address Mrs. John Parsons, 216 

Ewing Terrace, San Francisco. 

Tile annual preview and luncheon of the 

East Bay Motion Picture and Television 

Council was held Monday ( 5 A preview 

> . 

at the Alameda Theatre preceded a 

luncheon at the Edgewater Inn. Bob 

Foster, former radio broadcaster and now 

entertainment columnist with the San 

Mateo Times, spoke on "What's Ahead for 

Hollywood?" Mayor John C. Houlihan, 

Oakland, and Mayor Franz S. Collischonn, 

Alameda, were guests of honor. 

Catholic men and women in the motion 

picture, radio, television, night club and 

allied fields and their families will hold 

their tenth annual holy communion mass 

at St. Patrick's Church at 9 a.m. Sunday, 

March 11. The Rt. Rev. Vincent McCarthy, 

chaplain of the Variety Club, will officiate. 

The postcommunion breakfast will be held 

at 10:30 in the concert room of the 

Sheraton-Palace Hotel. The speaker will 

be Thomas P. White, associate justice of 

the supreme court of California. 

HEKES HOW . 

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Edward Small Wants 

Indies to Pool Stars 

HOLLYWOOD — An independent 

producers' 

pMDol of stars, whereby each independent 

company would sign and develop 

its own contract players, on whom it would 

have first call and who would be made 

available on loan to other companies, was 

suggested by Edward Small, head of his 

own production company. 

By such a system. Small said, the independents, 

who initiate approximately 75 

per cent of today's feature product, would 

eliminate agent-control of production and 

the excessive salaries of stars which cuts 

down Hollywood production. 

Côec4Uwe> ^nûtele^ 

Lawrence Bachmann, head of production 

at MGM's British studios, for conferences 

with studio 

executives. 

Producer-director Roger Corman, from a 

week's business huddles in Chicago and 

New York. 

Producer John Houseman, to Gotham for 

exploitation activities in comiection with 

MGM's "All Pall Down." 

Producer Fred Kohlmar and director 

George Sidney, for Manhattan to view 

talent for "Bye, Bye Birdie." 

Montgomery Clift Bows 

Out of 'Antonio' Cost 

HOLLYWOOD — Dissatisfaction 

with 

screen treatments is the reason given by 

MontgomeiT Clift for bowing out of his 

role opposite Sophia Loren in "Antonia," 

Cesare Zavattini's play which Carlos 

Ponti and Vittori De Sica will bring to the 

screen. 

In a message from London, Clift stated 

that he had originally accepted the role 

after reading the play "with the understanding 

that the screenplay would hold 

entirely to the original." According to the 

actor, this promise was not fulfilled by 

Ponti and Clift instnicted his representative 

to drop negotiations. 

70mm at Warner Beverly 

LOS ANGELES—Installation of 70mm 

equipment and six-track stereophonic 

sound was completed at Warner Beverly 

Theatre, according to Pat R. Notaro, west 

coast zone manager. 

The Stanley Warner chain now has two 

outlets locally for 70mm presentation, the 

Warner Hollywood Theatre being the first. 

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SEATTLE 

H special theatrical supplement in both of 

Seattle's dally papers February 26 announced 

that the Bon Marche had become 

Northwest Releasing's exclusive downtown 

Seattle agency for the firm's ticket sales. 

According to the supplement, theatre 

tickets may be charged at the Tacoma. 

Everett, Bellingham and Northgate Bon 

Marche stores as well as the downtown 

store here. The new Seattle office, located 

on the Bon Marche third floor, will be 

staffed by Flora Yeilding and Isabella 

John.son. The supplement also described 

all 20 of the coming events and provided 

an order blank. 

United Theatres drive-ins are now open 

for the season. The Duwamish, Aurora and 

Midway opened Febmary 16: Starlite, 

Tacoma. February 20, and the Fife Drivein, 

Tacoma, February 21. Scheduled for 

March openings are the Kitshap, Bremerton: 

El Rancho, Kent, and the Harbor 

Drive-In. Aberdeen. 

AT VARIETY CEREMONY—More than 200 members of the Variety Club 

of Northern California and guests attended the installation ceremony at the 

Mark Hopkins Hotel in San Francisco, at which Arnold Childhouse succeeded 

Sam Levin as chief barker. Left to right: Levin; Rotus Harvey, first assistant; 

Chief Barker Childhouse; Eugene Murphy, Variety International, and Roy 

Cooper, first assistant. 

. . 

John Rowe, formerly in the jewelry business, 

has joined the Sterling organization 

and is managing the Palomar . 

Strelo. formerly manager of the 

. . John 

Neptune, 

is now working in Sterling's program department 

. . . Mrs. Gertrude Carp Is a new 

secretary in Sterling's advertising department 

. Dick Rockey, Warner Bros, salesman, 

was on a bu.siness trip to eastern 

Washington . and Mrs. Milton Kenworthy, 

who have theatres in Moscow and 

Pullman, returned from a vacation in 

Honolulu. 

Filmrow visitors included E. J. Bowling, 

Dream Theatre, Sedro Wooley: Glen 

Mathison, Colonial, Grandview, and Rod 

Hartman of the Grand and Coulee, booking 

at Saffles. 

The Moore Theatre and hotel changed 

owners recently in a $200,000 transaction 

when the property was purchased by 

George J. Toulouse, attorney. The sixstory 

building containing the theatre, 11 

stores and 146 rooms was owned for many 

years by Lloyd E. Walker and his brother 

Guy, who died in 1958. 

Back Longer Copyright 

HOLLYWOOD—Charles Schnee, Writers 

Guild of America West president, has urged 

writers and producers alike to write theii' 

congressmen to support Representative 

Emanuel Celler's copyright extension bill. 

Schnee believes that Hollywood has a stake 

in bringing American copyright protection 

in line with that enjoyed abroad. CeUer's 

bill extends copyrights 20 years i>ending a 

recommended basic revision of the American 

law. 

Former Exhibitor Creates 

World's Fair Production 

SEATTLE—"Backstage-U.S.A." a quarter-million 

dollar walk-through production 

by Jack Matlack, will be presented at the 

World's Fair which opens here April 21 and 

continues through October 21. Matlack 

was a well-known northwest theatre exhibition 

executive for many years, leaving 

the industry eight years ago to open his 

own advertising and public relations 

organization. 

Matlack has gathered around him some 

of the top show business names to assist 

him in his new enterprise. Among these 

is LeRoy Prinz, Academy award-winning 

Hollywood director, who was engaged by 

Matlack to create and stage the entire 

production, which features 35 beautiful 

girls in a continuous showing giving the 

illusion of the audience being backstage in 

the dressing rooms with "the most beautiful 

girls on earth." 

Edith Head Named Again 

HOLLYWOOE>—Edith Head has been 

appointed costume consultant for the 34th 

annual Oscar show for the tenth consecutive 

year. 

New Bronson Film Due 

For May Roll in Spain 

HOLLYWOO D—Michael Waszynski, 

vice-president of Samuel Bronston I*roductions. 

and Alan Brown, who collaborated 

with Bronston since 1956, have been named 

associate producers on "55 Days at 

Peking," Super-Technirama 70 production 

to star Charlton Heston. The film is slated 

to go before the cameras in Madrid May 

12, with Nicholas Ray directing from 

Philip Yordan's screenplay. 

Waszynski served as associate producer 

of "El Cid," and Brown was associate producer 

on "John Paul Jones" and "King of 

Kings." 

An original screen comedy titled "Purpose, 

Pleasure!" has been completed by 

producer-writer Jack Rose. Daniel Mann 

will direct the film early in 1963. The yarn, 

which has a modern setting in the south of 

France, has been added to Rose's schedule 

at Paramount, which includes the Dean 

Martin-Lana Turner starrer "Who's Got 

the Action?" currently being directed by 

Mann. 

Expand Welfare Plan 

HOLLYWOOD — An expansion of its 

health and welfare benefits was disclosed 

by the Screen Extras Guild in a letter to 

members by which extra players can now 

combine their SEG and Screen Actors 

Guild earnings to reach the $1,000 annual 

wage minimum needed for eligibility. The 

plan, effective as of April 1, will make approximately 

125 more extra players eligible 

for benefits.

. . Sandy 

Springville, Utah, Editor Summons 

Citizens to Back Reopened Theatre 

SPRINGVILLE, UTAH — When the 

Rivoli Theatre was reopened recently, the 

Springville Herald greeted the return of 

motion pictures to the town with an editorial 

captioned "Let's Cooperate." 

The editorial follows: 

Springville citizens welcomed with enthusiasm 

the announcement this week that 

the Rivoli Theatre had reopened Wednesday, 

and promises of support were heard 

on all sides. Like the proverbial, "we never 

missed the water 'til the well run dry." 

When the picture house closed last summer, 

the town was chagrined to note that a 

population of over 9,000 in the area, could 

not or would not, support the picture 

r 

BUILD 

YOUR 

BUSINESS 

WITH 

BRIGHTER 

PICTURES 

35/70 

Special 

Projection 

Lamps 

Sold 

Serviced 

and 

by 

WESTERN 

SERVICE 

& SUPPLY 

2071 Broadway 

Denver 5, Colo. 

BOB 

Your 

theatre 

TANKERSLEY 

complete 

equipment 

Rocky 

headquarters. 

Mountain 

dealers for Century 

All 

70/35mm 

American 

projection 

and transistor sound 

equipment. 


shows. Moreover when reports were circulated 

that closing resulted partly from a 

lack of discipline in the audience, many 

faces turned slightly red. Were Springville 

and the picture show audiences in this city 

so much different from those of neighboring 

towns, many asked themselves. 

But the closing is now in the past and 

old and young alike are now hoping for a 

successful reopening and the showing of 

quality shows. 

We believe also that citizens alone cannot 

assure the success of the undertaking. On 

the part of the management lies the responsibility 

of consistently informing the 

public of the sliow programs and of bringing 

to Springville the best movies possible. 

In other words, coiisistent cooperation between 

all concerned will go far in making 

the picture show reopening in Springville 

a lasting success. 

Springville Herald readers are urged to 

look over the show program in another section 

of the paper today, to note the fine 

quality of pictures being offered at the 

and concession supply 

. 

Rivoli. 

slated to roll today ( 5 ) 

Scott portrays a lawyer who plots murder 

to prevent orphan Jen-y Lewis from 

inheriting a large fortune. Paul Jones 

produces and Prank Tashlin directs. 

Zachary Scott as Heavy 

In Jerry Lewis Starrer 

HOLLYWOOD—Zachary Scott has been 

inked by Paramount for the heavy lead in 

"It's Only Money," Jeri-y Lewis starrer, 

Two on Location in Manila 

HOLLYWOOD—Two Hollywood motion 

picture companies are on locations in Manila, 

P. I. Gold Coasft Productions, headed 

by John Monks jr. and Robert A. Lewis, 

is shooting "No Man Is an Island," starring 

Jeffrey Hunter and Marshall Thompson. 

Joe Steinberg is filming "To Be a 

Man," which stars Van Heflin, Rita Moreno 

and James MacArthui-. 

DENVER 

The new Filmrow directory of addresses 

and phone numbers for all personnel 

in exhibition and distribution have been 

published and are available for exhibitors 

in the territory. The directory was compiled 

and is being distributed by Clarence 

Batter, Batter Booking Service, 925 21st 

St., and Bob Spahn and Sam Dunevitz of 

Con.solidated Theatres Services, 824 21st. 

They will be glad to mall these handy directories 

to exhibitors requesting them by 

mail. 

Jules Needelman, Columbia manager, attended 

conferences in New York City . . . 

Gene Gerbase is back on the job at JEM 

Harold 

productioiis after an operation . 

Wirthwein, district manager 

. . 

for Allied 

artists, conferred with Frank Green, 

branch manager . Steerman, with 

Buena Vista here prior to her marriage, 

Fi-ank Carbone, 

has a baby daughter . . . 

Paramount booker, was taking a winter 

vacation. 

. . . 

Chick Lloyd of AIP entered the ABC 

bowling toui-nament being held in Des 

Bob Tankersley of Western 

Moines . . . 

Service & Supply returned from Lander, 

Wyo., where he installed rebuUt sound and 

projection equipment, a new Cinemascope 

screen and draperies in the theatre of the 

State Home and Training School 

Charles Lloyd jr., discharged from the 

Navy, visited his father prior to returning 

California. 

to 

Seen on the Row were Mr. and Mrs. 

Prank Childs, Starlite Drive-In, Sterling; 

Lem Lee, Motorena at Greeley: Wilbur 

Williams, Hobday at Boulder; Vern Hudson. 

Greeley at Greeley; Carmen Romano, 

L&L at Louisville, and Larry Starsmore, 

Westland Theatres, Colorado Springs. 

Richard Brooks to Make 

'Willawa' for Columbia 

HOLLYWOOD— "Willawa," an original 

story by Richard Brooks dealing with 

capital punishment, has been set by the 

director-writer as the second of his twopicture 

pact with Columbia. 

The picture is slated to follow "Lord 

Jim," which Brooks will start shooting 

later this year. 

"Lover' in 29 LA Thecrtres 

LOS ANGELES—Following a successful 

11 -week engagement which ends tomorrow 

1 6) at the Stanley Warner Theatre, Universal's 

"Lover Come Back" will open in 

29 theatres— 18 hardtops and 11 drive-ins 

—in this area. This is the largest number 

of theatres in the LA area ever included in 

a multiple-theatre booking of a U-I 

picture. 

"Bird' Opening March 23 

LOS ANGELES— "Sweet Bird of Youth" 

will open at the Egyptian Theatre March 

23, supplanting "King of Kings," which 

completes a 23-week hard-ticket engagement 

at the theatre March 22. Multiple 

runs in this area are slated for "King of 

Kings" in May. 

DISPLAY 

Rosanna Schiaffino plays Kirk Douglas' 

romantic interest in MGM's "Two Weeks in 

Another Town." 

W-8 BOXOFFICE :: March 5, 1962

Confl), 

Harrison), 

SR) 

Disney Reissue Does 

400% in Kansas City 

KANSAS CITY—"El Cid" was off to a 

high-flying start at the Capri, while 

"Pinocchio" retm-ned to the Uptown and 

Granada with great success. 


Brooksidc— Flower Drum Song (U-l), lOtti wk. 240 

Copn— El Cid AA) 400 

E-ppire—Cineromo Holiday (Cmeroma), 6th wk. 90 

Ki~o—The Truth Kingslcv), 1 0th wk 115 

Par; -noun'—Summer end Smoke (Pora), 2nd wk. 95 

Plozo— Sc-geonts 3 (UA), 2nd wk 365 

Roxy—A Majority of One (WB), 3rd wk 100 

Uptown ond Gronodo— Pinocchio (BV), reissue; 

Dondi ( AA) 400 

Loop Does Quite Well 

With Holdover List 

CHICAGO—Grosses for "Walk on the 

Wild Side" in the second week at the 

Roosevelt, and "Sergeants 3" in the third 

week at the State Lake continued to rate 

200 per cent. "Lover Come Back" also continued 

to do considerably above average 

in the second week at the Chicago. 

Copn— Twilight Girls (SR); Naked Road (SR), 

2nd wk 140 

Cornegie—Murder She Said (MGM), 4th wk. ..160 

Chicogo— Lover Come Bock (U-l), 2nd wk 210 

Cinestage— El Cid AA), 9th wk 145 

Esquire—A View From the Bridge 

(Confl), 2nd wk 180 

Loop— Pinocchio iBV), 2nd wk 170 

Monroe—Nude in His Pocket (SR); More Deodly 

Thon the Male i 135 

Oriental— Satan Never Sleeps (20th-Fox), 

2nd wk 175 

Poloce—Cinerama Holiday (Cineromo), 6ttl wk. 145 

Roosevelt—Walk on the Wild Side (Col), 2nd wk. 200 

Stote Lake—Sergeants 3 (UA), 3rd wk 200 

Surt—The Mark 10th wk 110 

: 

Todd—West Side Story (UA), 2nd wk 275 

i 

Town— Utomoro 3rd wk 130 

United Artists— Flight of the Lost Balloon 

(Woolner) The Three Stooges Meet Hercules 

(Col), 2nd wk 170 

Woods— Light in the Piazza (MGM), 4th wk. ..120 

World Playhouse—A Summer to Remember 

(Kingsley), 4th wk 135 

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Theatre Equipment Supply Dealer: 

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Itichi iTiCHNIKOTE CORP. 63 Seabring St., B'klyn 31, N.Y3, N.Y. I 

THEJSTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

HERE'S HOW . 

. . 








Industry-CofC Meeting 

Is Held in Kansas City 

KANSAS CITY—A meeting of local 

film 

industry representatives and Chamber of 

Commerce executives was held February 26 

at the Continental Hotel to discuss ways 

and means of promoting close relations and 

helping each other. In attendance were 11 

from the film industry. 

William E. Dauer. CofC general manager, 

who led the meeting, talked on the promotion 

of business for Kansas City and working 

with the film industry on conventions. 

Stanley H. Dunvood. president of Durwood 

Theatres, who is active in the Chamber 

as luncheon chairman, instigated the 

gathering. 

Dauer also spoke on legislation and the 

CofC's endorsement of proposed city charter 

If passed, this will mean 

amendment No. 1. 

dividing the city into six councilmanic districts, 

one councilman to be elected from 

each district and one councilman from 

each district to be elected by the city at 

large. 

In addition to Durwood. others present 

from the film industry were Richard Durwood 

of Dui-wood Theatres: Tom Bailey, 

MGM: Tom Baldwin: E. C. Elder. Univei-sal: 

Joe Neger, 20t;h-Pox; Frank 

Thomas, AA: Mrs. Ed Hartman, Hartman 

Booking Agency: Marvin Premennan and 

Bernie Papin, FremeiTnan Flecording and 

Tape Duplicating Co., and Jesse Shlyen, 

BOXOFFICE. 

Kansas City WOMPI Club 

Begins Cancer Project 

KANSAS CITY—Having completed their 

volunteer assignment with the Kansas City 

Heart Ass'n, members of the Women of the 

Motion Picture Industry club here have 

taken on a similar project for the American 

Cancer Society, according to Bonnie 

Aumiller, Columbia Pictures, club president. 

Eight WOMPIs began the project February 

27 and will continue to report to Cancer 

Society headquarters, 115 E. Armour 

Blvd., each Tuesday evening until further 

notice. Mrs. Marietta Ellis, who is direct- 

make anange- 

ing the work, said she will 

ments for an additional evening for those 

who can not come on Tuesdays, if there 

is sufficient interest. The eight who worked 

the first evening reiwrted the work interesting, 

the suiTOundings nice and Mrs. Ellis 

very chai-ming and cooperative. 

Henry Davidson Is Dead; 

Indianapolis Manager 

INDIANAPOLIS — Hemy S. 

Davidson, 

manager of the Vogue Theatre, died of a 

heart attack at his home Sunday i25>. 

Davidson had managed the Vogue for the 

past nine years. Previously he was with 

theatres at Ten-e Haute, Louisville and 

Philadelphia. Survivors include his wife 

Martha Jane and a son Thomas H. 

LOUIS ANDRIAKOS 

Louis G. Andriakos, father of George 

Andriakos, owner of the Belmont Theatre, 

died in a hospital at Manchester, N. H., 

wtiere he was visiting a daug'hter, Dena 

Colitas. He was 88 and came to the United 

States from his native Greece in 1901 and 

moved to Indianapolis in 1945. 

A TTENTION! 

Central and North Central 

Drive-In 

Owners and 

Theatre 

Managers 

LET US DO YOUR 

DRIVE - IN 

SCREEN PAINTING 

No lodders, scoffolding, swings or other 

outmoded equipment to mor the 

surface of your screen 

HflGHT IS NO PROBLEM! 

The picture above shows Noble painting the huge 

"41 Twin Outdoor" screen. This 103 foot high 

tower puts every squore inch of your screen 

within easy reach—nothing is missed or overlooked. 

YOU WILL SAVE TIME! 

The portoble 103 foot oeriol tower comes in 

reody for oction. There are no ladders, rigs—no 

ropes to worry about. No danger of falls, etc. 

We know how the job should be done, ond we 

do it that woyf 

YOUR MONEY GOES INTO YOUR SCREEN - 

Not for poying workmen climbing all over your 

screen, not for setting up and teoring down oldfashioned 

rigging. There is no waste motion. 

Our oeriol tower allows us to reach corners, 

crevices usually overlooked when working from 

shaky swing stages or scaffolds. 

ASK OUR CUSTOMERS: 

We hove pointed some of the lorgest and finest 

drive-in screens in the country. Names on request. 

DON'T DELAY-NOW IS THE TIME- 

FOR APPOINTMENTS 

To Get Your Screen Reody for the New Season 

Write or Wire 

DEAN NOBLE 

NOBLE AERIAL SERVICE 

ROCHESTER, WISCONSIN 

or phone 242J, Woterford, Wis. 

BOXOFFICE March 5, 1962 C-1

KANSAS CITY 

The timing couldn't have been better for 

the March 21 opening of "West Side 

Story" on a roadshow basis in the Plaza 

Theatre, as—right in the middle of the advance 

ticket sale—^the film was announced 

as having received 1 1 separate nominations 

for Academy award honors. These include 

nominations for best picture of the year, 

best supporting actor (George Chakiris), 

best supporting actress (Rita Moreno i, 

best direction (Robert Wise and Jerome 

Robbins), plus seven other classifications. 

Plaza Manager Hugh Siverd is understandably 

happy about this turn of events. 

Sympathy is extended to Mrs. Irene 

Sharp, head film inspector at 20th-Fox, 

and to Mrs. Beulah Ryan, UA cashier, in 

the death of their sister, Mrs. Marie Cummins 

Holdsworth, of Des Moines, Iowa. 

Services were held here Wednesday afternoon 

at Mellody-McGilley-Eylar chapel, 

Linwood and Main, and burial was in 

Mount Washington cemetery. Mrs. Holdsworth 

left her husband Roy, a son, Kenneth 

Levy, and thi-ee gi-andchildren, all of 

the home in Des Moines, as well as two 

STEBBINS Theatre 

Equipment Co.

v\ (^têVIAVGIRL SE^JSA-no^loFT^Ê^JA^°^'•' 

ms?mt^3i:^^''^^'^^«^^^' 

ONTACT YOUR yi/?ianlaan, ^ ^nXenjiaHoruzL 

CHICAGO 

Alice Dubin 

1301 So. Wabash Avenue 

Chicago 5, Illinois 

WEbster 9-2000 

INDIANAPOLIS 

Tom Goodman 

STate 6-4487 

KANSAS CITY 

Larry 

Biechele 

215 West- 18th Street 

Kansas City 8, Missouri 

HArrison 1-2324 

ST. 

LOUIS 

George 

Phillips 

3206 Olive Street 

St. Louis 3, Missouri 

JEfferson 3-6397

. . . The 

. . Brotman 

. . Paul 

. . UA 

' 

. . James 

. . 

CHICAGO 

The Greater Chlcagoland Drive-In Ass'n 

is preparing a cooperative radio, television 

and newspaper ad campaign to kick 

off the spring season. Oscar Brotman, 

president, said the campaign will bombard 

the public with the attractions of drive-in 

ii. 

iA 

READY NOW! 

ASK ABOUT 

FILMACK'S 

EXCITING 

NEW 

SALES AIDS 

TO HEIP YOU 

SELL YOUR 

MERCHANTS 

' 

FILMACK'S NEW 1962 

Drive - In 

Merchant Ads 

Sales Manual 

FIIMACK TRAILER CO., 1327 S. WABASH, CHICAGO 


A Division of Radio Corporation of America 

1322 So. Wabosh Avenue 

Chicago 5, Illinois WAbash 2-0679 

attendance . will have a chance 

to carry the drive-in message to members 

of the Illinois Mobile Homes Ass'n when 

he speaks at the IMHA convention here 

March 15. 

George Lefko, Pathe -America representative 

here, hosted a luncheon in honor of 

Sam Burkett, Pathe vice-president, and 

leading exhibitors. "The Intmder" was 

screening at the B&K room. Lefko and 

Burkett went to Minneapolis from here. 

Henry and Richard Stem returned from 

New York where they lined up some new 

product for the Cinema . Back was 

back on the job at Buena VLsta after a sixweek 

affliction of neuritis . . . Running 

at the Oriental is "New World of Stainless 

Steel," a short subject produced in Chicago 

by Wilding studios for Republic Steel 

Corp. It is being released for theatrical 

distribution. 

William Marbach, projectionist, died . . . 

The Noitown Theatre was the site of the 

fourth annual childi-en's party sponsored 

by the 50th ward Democratic committee 

Tivoli opened with "The Jackie 

Wilson Show" on the stage. Three shows a 

day are scheduled. 

George Reagan, the distributor, left for 

Kansas City to attend the United Theatre 

Owners of the Heart of America conven- 

. tion publicist Wally Heim squired 

James Garner around town in behalf of 

"Children's Hour" at the Woods Theatre 

Herb Elisberg took his wife Evyln 

. . . 

back to the Mayo clinic in Rochester . 

Val Rae-Bui'ke of the MGM staff is engaged 

to wed Dave Pfiffer. 

. 

Milt Simon completed arrangements for 

the showing of "Poor White Trash" in 12 

Kerasotes drive-ins Gilbreath 

of Teitel Films has arranged to compete in 

the ABC bowling toui'nament in Des 

Moines March 7, 8 . . . Chuck Teitel went 

to New York to confer with Peter Horner 

of Union Films on product . . . 

of Jen-y Winsberg of B&K, is 

Sylvia, wife 

at home recuperating 

from a severe illness. 

. . . Julian 

. . . 

Irvin Franklin, industry veteran who recently 

took over operation of the Grand 

Theatre, was ill in Michael Reece Hospital. 

Wife Bernice is i-unning the theatre 

with the aid of two sons 

Valdez, custodian at the Senate, was found 

beaten to death. The theatre had been 

ransacked Charles Gomez has signed 

Rich Ardine to head a stage show at the 

Senate. He makes a lion disappear on the 

stage. 

"Point Blank," a UA release, is the explosive 

story of a conflict between a psychiatrist 

and a vicious young German- 

American Bund leader who is imprisoned 

during the early days of the war for subversive 

activities. 

ATTENTION DRIVE-IN THEATRE OWNERS 

• >"'="°'' ,w»« »''"' 

CAMPBELL'S PAINTS] 

COST LESS 

BECAUSE 

THEY LAST 

LONGER I 

Ask The Men Who Use 

Campbell Paints 

Elmer Bills; Lin-Vu Drive-In 

Theatre, Brookfield, Mo. 

Harley Fryer, Lamar, Mo. 

Ed Harris, Edgewood Drive- 

In Theatre, Neosho, Mo. 

Bordertown Theatres 

Dallas, Tex. 

Video Theatres 

Oklahoma 

Frontier Theatres 

Dallas, Tex. 

wu 

cot, 

UP 

""' '-- ^ -sr;r- ^-. 

CAMPBELL 

with 

"""' colors 

ôlor-liff 

^"^°" Yellow 

""^'^ «'"< 

^^ rCactus Green. 

''' -" -*o use, ,, 

if35 Pe, 

GolU 'On 

Campbell Paints Stick, So Stick with Campbell Paints. 

NOW IS THE TIME - WRITE OR CALL 

Af, £., GampJt^ Co-, 

2909 CHRYSLER ROAD KANSAS CITY, KANS. 

PHONE Fl. 2-0705 

C-4 BOXOFFICE :; March 5, 1962

. . Betty 

. . Clayton 

MIAMI 

prank Clements, who for the past four 

years was east coast supervisor for the 

General Drive-In Corp., has resigned effective 

March 1. Clements has entered the 

drive-in field as a partner with William G. 

Sobel at the Delray Drive-In in Delray 

Beach. Clements, a native of New England, 

was with E. M. Loew circuit in Boston for 

14 years, before coming here five years ago. 

Sobel has taken over control of the Beach 

Drive-In Theatre in Riviera Beach, suburb 

of West Palm Beach. He has operated the 

Delray Drive-In for the past two years. 

Prior to that, he operated the Starlite 

Drive-In in Stamford, Conn., and for many 

years, was advertising manager for Smith 

Management Co. 

Paramount producer Bud Yorkin is vacationing 

at the Ivanhoe Hotel. Miami 

Beach, with his wife and family before preparing 

to film, "Come Blow Your Horn" 

Mitchell Wolfson, president of 

. . , 

Wometco Enterprises, has returned from 

New York, where he attended the midwinter 

meeting of the American Congress 

of Exhibitors. 

Nancy Guthrie, girl Friday to Stanley 

Stern, a Wometco vice-president, recently 

went to Cape Canaveral but it was one of 

the scrubbed flights. So she and friends 

stopped in at the Holiday Inn Lounge, 

where she at least saw Alan Shepard and 

got his autograph . Stokes, in the 

same office, is the proud grandmother of 

a son born to Lt. and Mrs. John P. 

Stokes in Heidelberg. Germany, Januai-y 

19. The lieutenant was up for promotion 

March 1. Mrs. Stokes is expecting that he 

and his family will return to the states in 

December, 

, 

Marty Wucher is planning a confection 

sales contest for all Wometco theatres soon 

Paul Prentice jr., 10, son of Polly 

. . 

Prentice, confections cashier at Wometco's 

Boulevard Drive-In, was slightly injured in 

an accident while returning home from his 

grandmother's funeral . Comad 

of Wometco's 27th Avenue Drive-In was a 

recent patient at North Shore Hospital. He 

is reported doing satisfactorily. 

Four new directors chosen at the annual 

Wometco Credit Union meeting were Eric 

Spencer, financial: Earl Lewis, chief engineer, 

transmitter: Bui't Toppan, Wometco 

stockholder relations director, and Joe St. 

Thomas, Wometco vending vice-president. 

Van Myers was elected president of the 

company credit union: Eddie Stern, Burt 

Toppan and Earl Lewis, vice-presidents: 

Prank Boscia, secretary: Joe St. Thomas, 

treasui'er, and Eric Spencer, assistant 

treasurer. 

After a sojourn in South America, Ted 

has joined Wometco's Reela Films in the 

production division as assistant general 

manager. 

Crossley Airer in TOA 

NEW YORK—The Crossley Drive-In, 

Laurel, Miss., has been enrolled by its 

owner, C. H. Crossley, in Theatre Owners 

of America, it was announced by TOA's 

New York office. The membership was 

secured by George Roscoe, TOA's director 

of exhibitor relations. 

Gavel fo New Carolinas Chairman 

R. E. Agle, center, retiring president of the Theatre Owners of North and 

South Carolina Ass'n, accepts the gavel from outgoing chairman of the board 

Frank H. Beddingfield, with H. George Meyer jr,, president, looking on. With 

the election of Meyer to the presidency. Agle was promoted to the chairman of 

board. 

CHARLOTTE—H. George Meyer jr., new 

president of the Theatre Owners of North 

and South Carolina Ass'n. announced his 

committee selections at the first meeting 

of the new board recently. They follow: 

Executive committee—President Meyer, 

chairman; R. E. Agle, past president and 

1962 board chairman; Harold Ai-mistead, 

W. H. Hendrix jr. and H. F. Kincey. 

Industry relations—Hendrix, and J. J. 

Accardi, Jack D. Fuller, 

Finance—F. H. Beddingfield, Edwin Pettett, 

E. G. Stellings. 

Public Relations, North Carolina—W. G. 

Enloe, and H. E. Buchanan, Sam L. Irvin, 

T. A. Little, Howard B. McNally. South 

Carolina—Warren Irvin, Aimistead, Fuller, 

J. B. Harvey and President Meyer. 

Membership — Charles B. Duncan, 

Charles Abercrombie. Kenneth Benefie) 1, 

W.J. P. Earnhardt, C. H. Morgan. Kenneth 

Richardson. 

Insurance—Charles B. Trexler. Harry 

Pickett. Paul Young. 

Screening—Pickett. Dan Gattis. Jim Gilland. 

Showman of the Year—R. L. Baker jr.. 

Armistead. Floyd Gainous. R. A. Howell and 

Charles Utley. 

Jacksonville WOMPI in Forefront 

Of Successful Heart Assn Drive 

JACKSONVILLE — The pioneering efforts 

of Mrs. Mary Hart. Florida State Theatres 

home office 

workei- and former vicepresident 

of the WOMPI Ass'n. have 

brought local WOMPI members into close 

association with the philanthropic aims of 

the Heart Ass'n. In addition to their many 

other continuing service projects. WOMPIs 

of this city are now assisting the Heart 

Ass'n with solicitations of fimds for research 

work and remedial care of heart 

patients, with office work and with outpatient 

care. 

WOMPI hands prepared the solicitation 

kits used here recently for a highly successful 

house-to-house fund drive throughout 

the city by 5.000 women block leaders. 

WOMPI members also got into the front of 

the Heart Ass'n drive by collecting theatre 

lobby donations from motion picture 

patrons on Saturday night, February 24. at 

the Florida. Center. San Marco. Five 

Points. Town and Country and Edgewood 

theatres. 

Pointing out that heart disease has become 

the greatest crippler and killer in 

modern-day America. Mrs. Hart said. "All 

those who as.sist the Heart Ass'n can play 

a vital role in helping establish a breakthrough 

to the goal of controlling and 

curing heart ailments by providing the 

necessary funds for medical research and 

care." 

Mrs. Hart declared that she gained an 

insight into the needs of the Heart Ass'n 

when she underwent a period as a heart 

patient herself. Beyond her many local 

volunteer services for WOMPI, Mrs. Hart 

is research chairman for the WOMPI 

Ass'n. 

The way WOMPIs have in spreading 

their enthusiasm for service projects to 

others was exemplified during the WOMPI 

theatre lobby collections. Mrs. Hart's teenage 

daughter Patty and another junior 

WOMPI friend, Susie Beckley, did a fine 

job by themselves in collecting Heart Ass'n 

funds at the suburban Edgewood. 

'Katie's Lot' to Arthur 

NEW YORK — "Katie's Lot," 18-minute 

featurette produced by Edward Schreiber, 

has been acquired for distribution by 

George K. Arthur's GO Productions for 

release in late March or April, 

BOXOFFICE March 5. 1962 SE-1

. . The 

NEW ORLEANS 

Târtha Froebe, Columbia's "hello girl," 

has gone all-out for the new pandemic 

dancing. On a recent Satui-day night at a 

combined pre-Mardi Gras and going-away 

party with friends she showed her stuff and 

kept up with the music. Martha has developed 

a method of performing the twist 

in a relaxed and modified "wobbling" style. 

sans sore joints and muscles . F. P. 

Goodi-ow's 3-year-old granddaughter 

Evelyn was taken to a hospital suffering 

from pneumonia. She was reported improved 

. . . Mrs. H. J. Ballam. wife of the 

Hodges Theatre Supply engineer and field 

representative, is home from the hospital 

recuperating from sm'gery. 

Mqh^ 

Arc Carbons 

WmU 

îoHdoAd 4 the 


Carrying 

# 

This Seal 

American Tested and Approved 

in America's Leading Theatres

X>i (^TÊîAV^'^^ 

SEMSAT.O^)oFT^Ê^JA^°^'•' 

"^mm^'^:^^---^^'^^^ 

^tvt^^ 

ONTACT YOUR yjmenlcaru ^ ^/iZanaaiianal 

J^^9j 

CHARLOTTE 

Walter Pinson 

311 So. Church Street 

Charlotte 2, N. C. 

EDison 3-4459 

MEMPHIS 

Charles Arendall 

399 So. Second Street 

Memphis, Tennessee 

JAckson 6-8328 

ATLANTA 

W. M. Richardson 

164 Walton Street, N. W. 

Atlanta 3, Georgia 

MUrray 8-9845 

JACKSONVILLE 

C. L. King 

137 Forsythe Street 

Jacksonville 2, Florida 

Elgin 6-5737 

NEW ORLEANS 

Contact Leon Blender 

7165 Sunset Blvd. 

Hollywood 46, California 

Hollywood 6-3311

— 

. . Amelia 

S 

. . The 

I 

Look to MASSEY SEATING 

ifit's for 

Theatre Row Traffic 

Is Heavy in Memphis 

MEMPHIS— "Lover Come Back" came to 

Memphis and brought with it a pace-setting 

attendance to Malco Theatre. First 

week ixjlled up 300 per cent of average attendance. 

Another traffic stopper on Main 

street was "Sergeants 3" which packed in 

the patrons at Warner Theatre for 200 per 

cent of average attendance the first week. 

With Malco at the south end of theatre 

row on Main street and Warner at the 

north end packing 'em in, police reported 

increased traffic for the week. Other first 

runs had good attendance and all in all it 

was a fine week. 


Malco ^Lover Come Bock (U-l) 300 

Palace Cineroma Holiday (Cinerama), 6t'h wk. 275 

Plaza A Mojcrity of One (WB) \0Q 

Stote King of Kings (MGM), 4th wk 100 

Stranci Madison Avenue (20th-Fcx) 100 

Warner Sergeants 3 (UA) 200 

M E MPHI 

pjlvis Presley, rock and roll king, has been 

back at his home here several weeks 

after a busy pictui-e-making session in Holl.vwood 

. Ellis. Millington iTenn.) 

Drive-In. has been recovering from an illness 

at Baptist Hospital here . Ackerman 

Theatre at Ackerman, Miss., has 

been reopened full time. 

, , . 

The Selmer, Tenn., moviegoers are moving 

outdoors for the siunmer. The Ritz 

Theatre closed February 28 and the Sunset 

Drive-In opened March 1 . . . John 

Twiehaus, Skylark Drive-In, Clarksdale, 

From 

was in town from Mississippi 

Arkansas came Orris Collins, Capitol, Paragould; 

John Staples, Carolyn, Piggott; 

Ann Hutchins, State, Corning, and William 

Elias, Elias Drive-In, Osceola. 

Ask about our liberal 

trade-in plan on your 

old seating. 

WIASSEX Seating Company*. 

100 Taylor Street, Nashville, Tenn—Tel CHapel 2-25G1 

MANUFACTURERS:—Foam Rubber S. Spring Cushions, Back & Seat Covers. 

DISTRIBUTORS:—Upholstery Fabrics and General Seating Supplies. 

Little Rock Patron Wins 

2nd in 'Gidget' Contest 

LITTLE ROCK—Mrs. G. E. Templeton 

of 2700 Ringo St., won an expense-paid 

two-week trip for two persons to Hawaii in 

the "Gidget Goes Hawaiian" contest sponsored 

by the Arkansas Theatres, Columbia 

Pictures and the Kroger Co. 

Albert McMahon, manager of the Arkansas 

Theatre, and H. Layton Lindsay, 

vice-president of the Arkansas Division of 

Kroger, had the happy assignment of informing 

Mrs. Templeton that she was the 

second-place winner in the national contest. 

She also won $200 to spend on the 

trip in addition to the above-mentioned 

prizes. A picture of Mrs. Templeton accepting 

the award from the sponsors was 

carried in the Little Rock Gazette. 

Barry Kelly in 

"Manchurian' Role 

HOLLYWOOD—BaiTy Kelly has been 

signed by producers George Axelrod and 

John Frankenhelmer to portray the Secretai'y 

of Defense in "The Manchurian 

Candidate," an M. C. Production which 

Pi-ankenheimer is currently directing for 

UA release. Prank Sinatra, Laurence Harvey, 

Janet Leigh, Angela Lansbury, Henry 

Silva and James Gregory are staiTed in 

the film, which was adapted by Axelrod 

from the Richard Condon novel. Howard 

W. Koch is executive producer. 

SE-4 BOXOFFICE March 5, 1962



BusiMMiff a Three-Year House Record !!! 


BOXOFFICE RETURNS ! 



a film of this spectacle and magnitude can bring! 

! 

SAIL WITH 

SINBAD TO A 

THOUSAND AND 

ONE THRILLS 

AND DELIGHTS 


Below: 

CHARLOTTE

. . the 

'Stand Up to Unjust Critics; Movies 

Are Not to Blame for Worlds Dirt' 

GREENVILLE, S. C.—Exhibitors must 

learn how to stand up to ill-infoiTned, unjust 

critics, who are blaming motion pictures 

for divorces, broken homes, dishonesty, 

debauchery and the miserable adult 

failures to give their youngsters proper 

moral training. 

So feels Traynor Perillo, managing dii-ector 

of the Pastime Amusement Co. of 

Charleston, who spoke at a regional meeting 

here of some 50 exhibitors sponsored 

by the Theatre Owners of North and South 

Carolina. 

"Motion pictures can't and will not be 

limited to 'Snow White' and 'Shaggy Dog,' " 

he said. "Not all of us are content to be 

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\ 

'Babes in Toyland' forever. We must fight 

the evils of censorship to the limit of our 

strength and ability to keep them from 

becoming a reality." 

The motion picture industry does and 

should deplore disregard of the standards 

of common decency, he said. "And we do 

not object to criticism if the criticism is 

just. If it is not, it is time to speak out 

with the courage of oui- convictions, and 

oppose our critics and defend our position." 

And Ferillo is vei-y fii-m on this—in all 

his correspondence and telephone conversations 

with critics, he insists that adult 

themes treated with realism are not obscenity. 

"I insist on a distinction between 

'dirty movies' and those that have adult 

themes intended for mature minds." 

"Some people are under the impression 

that entertainment recommended for 

adults implies that obscenity is involved, 

so they charge us with corruption of public 

morals. I do not accept this charge. It 

comes from some who pass snap judgment 

without knowing anything about the film 

in question, and from others who cannot 

accept the fact that movie houses are no 

longer fulltime nurseries. 

"One patron called me to say she was 

not going to see 'Flower Dnim Song' which, 

as you know, won the Parents' Magazine 

Family Medal award, because she didn't 

believe in intermarriage, and that she 

thought it was un-American to support a 

film about 'all those Japs.' Do you know 

which film that lady ohose to attend instead? 

'Love and the Frenchwoman.' 

"There is the critic who thinks that movies 

are more degrading than ever . . . that 

we have nothing 'suitable' . . . that there 

is hardly ever any film he thinks his family 

should see. He knows how much filth is on 

our screens. I don't know how he knows 

this, because he admits he seldom attends 

any movie—hasn't been to one in six 

months or more. I take a tongue-in-cheek 

attitude towards a critic like this. He is 

not qualified to make any appraisal whatsoever. 

And he should be told so. 

"Om- industry has become a scapegoat. 

^,^% ^f"" 

. . 

If we are to siiffer the slings and aiTOWs 

of outraged critics, we want to be accused 

for our sins alone, not for the sins of the 

world ever-increasing number of 

. 

divorces, lack of discipline and parental 

control, dishonesty, debauchery, fraud and 

the miserable failure of adults to give proper 

moral training to our youth. 

"Some people have told us that classification 

of films is helpful. We placed 'Adult 

Entertainment' signs in om- boxoffices and 

classified movies in our newspaper and radio 

advertising. We even refused admission 

to children who were not accompanied by 

parents. Then came a ban-age of complaints 

from another segment of the public 

that we were exploiting our attractions, 

arousing the curiosity of the young, and 

resorting to sensationalism. 

"Some parents resented the fact that 

we were denying their children the privilege 

of attending these movies. 'My child is 

young,' one said, 'but he is very mature 

for his age.' Do such people expect our 

cashiers to detei-mine the matm-ity of 

youthful customers before selling them 

tickets? 

" 'I cannot trust my child,' another 

mother said. 'She will misrepresent her 

age. Can't you do something to keep her 

from the theatre?' That is a responsibility 

for parents alone. 

"So many of om- critics have a negative 

attitude . Those who constantly deplore 

the lack of the family type of entertainment 

should certainly support us when we 

offer attractions that suit their particular 

taste ... or else they should refrain from 

criticizing when we show films with adult 

themes in response to public demand. 

"We remind them that movie-makers 

are businessmen. They are going to produce 

the kind of product that sells at the 

boxoffice, and so in the final analysis, it 

is the public that controls production. 

"On several occasions we met with representatives 

of civic groups and members 

of the ministerial union. I cannot say that 

these meetings produced any tangible result. 

These people, although acting in good 

faith, did not represent, by any means, the 

majority of the moviegoing public. We were 

able to give them an insight into the problem 

from our viewpoint, however, and I 

am sure that they left with a greater and 

more sympathetic understanding of our 

position. 

"Censorship represents a very grave 

danger, not only to motion picture art, 

but to society in general, for it will smother 

creative ideas, shackle human minds and 

halt man's pi-ogress in a free world. This 

must not happen! Do what you can to refute 

unjust criticism of our industry, to 

enlighten public opinion, to sustain public 

confidence and respect and to elevate public 

tastes in entertainment." 

German Award to 'Night' 

HAMBURG, GERMANY — Michelangelo 

Antonioni's "The Night," distributed in the 

U.S. by Lopert Pictures, has been voted 

"best picture of the year" by the German 

film critics. The Italian writer-director 

will fly to Hamburg to accept the award 

March 6. "The Night" (La Notte) is the 

official Italian nominee for the best foreign 

film for the Academy Awards in 

Hollywood. 

DISPLAY 

Kirk Douglas, Gena Rowlands, Walter 

Matthau and Michael Kane are starred in 

"Lonely Are the Brave," a U-I release. 

SE-6 

BOXOFHCE March 5, 1962

. . 

. . Flora 

. . 

JACKSONVILLE 

T aMar Sarra, vice-president and general 

counsel of Florida State Theatres, has 

been elected treasurer of the downtown 

council of the local Chamber of Commerce. 

The council has played a principal role in 

supporting progressive urban renewal and 

development programs which have transformed 

shabby downtown areas along the 

St. Johns river into one of the most beautiful 

urban waterfront areas in America. 

Where rotting docics and warehouses stood 

only a few years ago, there are now modern 

public and privately -owned sky.scrapers, 

sweeping driveways, mammoth parking lots 

and semi-tropical paiks. 

After many holdover dates for strongrunning 

films on first-run screens, local 

theatre patrons were offered several new 

programs. Judge May, Florida Times- 

Union entertainment editor, gave top 

rating to "The Four Horsemen of the 

Apocalypse" opening at the downtown Center. 

Also highly recommended to first-i-un 

viewers were "Sergeants 3" at the big 

Florida: "Up the Creek," a British comedy, 

at the San Marco Art Theatre: "The 

George Raft Story" at the Imperial and 

"Summer and Smoke" at the Town and 

Country. 

Sheldon Mandell, partner in the Five 

Points, announced that "Cinerama Holiday," 

which includes scenes of Jacksonville 

and nearby Mayport, will open March 

7 following his long run of "Seven Wonders 

of the World." 

Visiting exhibitors included S. O. 

Jenkins. Sunset Drive-In. Brunswick, Ga.: 

J. M. Wells. Topper, Folkston, Ga.: Floyd 

Stowe. Linda Drive-In. Palatka: O. O. Ray 

jr.. Skyview Drive-In. Ocala: Roy Bang, 

Municipal. Apopka: Harry Dale. Lake, Lake 

Butler: Harold Spears, B&S Theatres. 

Atlanta: Robert S. Mackes, Madison Drive- 

In, Madison, and Tommy Hyde, general 

manager, Kent Theatres, Vero Beach. 

Bob Kilgore, who formerly leased the 

Beach Theatre, Daytona Beach, now operates 

a Peppermint Twist Lounge in the 

Gust Kavouras, manager 

same city . . . 

of the Boulevard Theatre. Miami, has i-eturned 

to his post after a checkup at Johns 

Hopkins Hospital, Baltimore. 

Two new FST house managers are Curtis 

Howard at the Beach, Daytona Beach, and 

Alvin Hodge at the Rialto, Orlando . 

Clayton Gillam, formerly Walt Meier's assistant 

at the Florida, this city, has moved 

with his wife and son Bill to South Florida 

U-H-l 

ARC LAMPS 

/ith infergrated Lightronic 

Control at no extra cost 

ROY SMITH CO. 

365 Park St Jacksonville, FloriH 

. . . 

for a new assignment as manager of a 

Dade County theatre ... It is reported that 

Ed Skrikus is building a new drive-in theatre 

at Eau Gallic in South Florida 

Arvin K. Rothschild, head of Continental 

Enterprises, returned to his home office 

here after a week's business trip to New 

York. 

Clarence I,. Bean jr., former sales manager 

of the Hollywood Servemaster Corp., 

Kansas City. Mo., has joined the home office 

organization of the Roy Smith Co., 

local theatre supplier. 

James LeLon, 19-year-old son of John 

LeLon, local projectionist, is operating the 

Alachua Theatre, Alachua . Walden, 

Joe Thrift's secretary at Howco Film 

Exchange, suffered from a severe attack of 

influenza. 

The Dimes from Dames Drive of all units 

of the WOMPI Ass'n is aimed toward 

securing sufficient funds for the WOMPI 

sponsorship of a treatment room at the 

Will Rogers Memorial Hospital, revealed 

Mrs. Anne Dillion. 

local WOMPI president. 

All WOMPI members assess themselves 10 

cents weekly in order to provide a secure 

financial basis for the hospital project, 

she stated. 

Morris Chalfen's spectacular "Holiday on 

Ice of 1962" has been booked into the 10,- 

000-seat Coli.seum for six days at admission 

prices ranging from $3.50 to $1. The 1961 

edition of the ice show grossed more than 

$100,000 at the Coliseum last year 

Russell "Rusty" 

. 

Camp, Edgewood staffer, 

became state chaplain of the Children of 

the Confederacy at the group's annual convention 

in Winter Park . . . An economy 

program calls for the early closing of the 

west theatre of Loew's Normandy Twin 

Outdoorer. 

Letters to Job Agency 

Aren't Subject to Suit 

SAVANNAH—The Georgia court of appeals 

in Atlanta has ruled that Cameron 

Cornell, former newscaster with radio station 

WSGA, was not libeled by letters the 

station wrote to the state employment 

security agency. The station was sued by 

Cornell following dismissal, basing his suit 

on information the state gave to the state 

agency as to the reason why he was let go. 

The broadcasting firm was upheld in the 

lower court here in Savannah when the 

case first came to trial and Cornell filed an 

appeal. 

In handing down the decision the appeals 

court ruled that all letters and other documents 

to the employment security agency 

was "absolutely privileged and shall not 

be made subject to or the basis for any suit 

for slander or libel." 

Don Mankewicz to Script 

'Alligators' for Houseman 

HOLLYWOOD — Don Mankewicz has 

been signed by MGM to write the screenplay 

of "The Alligators," film adaptation of 

Molly Kazan's suspense play to be produced 

by John Houseman. 

The story deals with a gangster's widow 

who reveals the brutal truth about her 

husband when a motion picture producer 

plans to idealize his life in a film. 

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See w/»y m 1961 PIC sales to drive-ins 

hit an all-time high. 

Write to— 

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^ 

BOXOFFICE :: March 5, 1962 SE-7

. . James 

ATLANTA 

. 

r* H. Simpson of the Rivera Theatre was 

in Chattanooga for a day. His daughter 

Mary Charles has joined the Rivera 

John Miller of the 78 Drive-In 

staff . . . 

at Jasper is in a hospital at Bii-mingham 

following a heart attack. He lives in Cordova 

H. Brown of Theatres 

H 

U

: 

. . you 

. . Ronald 

. . . J. 

. . This 

. . State 

Bob Davis Swings Back 

At 'Political Speech' 

DALLAS — Robert Davis of Sherman, 

president of the Texas Drive-In Owners 

Ass'n. swung hard at Mayor Earle Cabell 

for using the recent drive-in convention for 

•political expediency." Davis released a 

letter sent to Cabell accusing the mayor of 

making a blanket accusation against theatremen 

involving obscene pictures. He 

wrote 

"As mayor . were invited to welcome 

the registrants, but the association 

received a strange Valentine. We were 

castigated, berated and called on the carpet 

for the showing of obscene movies. 

Proof as to whether such movies were 

shown in any of our members' theatres was 

not disclosed. A blanket accusation was 

made, pointing the finger of guilt at every 

theatre owner in the room, and we were 

threatened with government regulations, 

unless we put our house in order. 

"We cannot accept such a slap in the 

face by turning the other cheek. If the 

honorable mayor of Dallas wished to make 

a political speech about a controversial subject, 

he should have asked for such permission 

from his hosts. Protocol does not 

permit the embarra.ssment of another's 

guests. 

"If his honor was so concerned, he could 

have learned that in the keynote address 

by the president of the association that 

very morning, complete coverage was given 

, to the censorship question." 

AMARILLO 

paramount Pictures has selected ranchland 

sites near Claude and Goodnight 

in neighboring AiTnstrong County to film 

scenes for "Wild Desire." The location crew 

will come in April 15 and start shooting in 

May. Paul Newman stars. From Larry Mc- 

Murty's novel. "Horseman. Pass By." the 

film will have a modern setting. Part of 

the crew will be made up of members from 

Amarillo-Lubbock Local 469. according to 

business agent Jimmy Cheshire ... It was 

reported al.so that MGM is returning a 

crew to Palo Duro Park here to film sequences 

for the Rawhide television series. 

No definite date has been set on the shooting 

. . . MGM has purchased the screen 

rights to "Twilight of Honor." a novel by 

Amarillo author Al Dewlen. But this Book 

of the Month selection will probably not 

require location shooting, since it is a 

courtroom drama. Dewlen's agent reported 

that MGM had outbid Warner Bros, for the 

property, and the price was "most substantial." 

. . . 

Two actors who appeared in several 

MGM pictures of the past. Farley Granger 

and Chester Morris, are scheduled to appear 

at the Municipal Auditorium March 

12 with the road company of "Advise and 

Consent." the play now being filmed by 

Otto Preminger . Reagan spoke 

Jimmy 

at the Auditorium last week 

Cheshire went to Lubbock for the Carol 

Channing Show and returned here with a 

case of the flu. 

J. J. "Jerry" Cheshire sr., attending the 

funeral of a member of his family, returned 

via Breckenridge where he had worked in 

theatres during the 1920s and early 1930s 

before buying the Gem Theatre in Abilene 

H. "Harpo" Davis jr.. Modern Sales 

& Service sound engineer, who is sporting 

a very dignified mustache, serviced projection 

rooms of the Paramount. State and 

Esquire . area had the warmest 

February on record, which was a help to 

business in some spots. However, there was 

quite a lot of flu reported. 

"The Comancheros" received a hefty run 

in the suburbs here. Esquire Manager Brad 

Rushing ran it on a single bill with the 

marquee plugging "Big John Wayne" and 

it was circuited to the Twin, and Tascosa 

drive-ins with "Snow White and the Three 

Stooges" . Manager Claude Hanley 

ended the two-week roadshow engagement 

of "King of Kings" on a three-a-day 

and followed it with "Sergeants 3" 

Carl Benefiel returned "A Hole in 

. . . 

the 

Head." with a plug for Eddie Hodges who 

starred in "The Music Man," which recently 

played the Auditorium. 

Frank Sheffield Named 

Abilene City Manager 

DALLAS—Prank Sheffield, who had 

been city manager in Denison, Tex., for 

Texas Consolidated 

Theatres since 1958. 

has been promoted 

by the circuit to be 

its city manager in 

Abilene. W. E. Mitchell, 

vice-president 

and general manager 

of the circuit, announced 

that Sheffield's 

new appoint- 

effect- 

ment became 

ive February 12. 

In Abilene, Sheffield 

will have super- 

Frank Sheffield 

vision of the Paramount and Queen indoor 

theatres and the Park Drive-In. Mrs. Sheffield 

and the three children will join 

him at Abilene in March. 

Sheffield, a native of Texas, started his 

career in exhibition at Corsicana in 1950, 

then went to Abilene two years later 

as manager of the Paramount. He continued 

m this position until assigned to 

Denison as city manager. 

Stage and TV actress Anne Barton makes 

her motion picture debut in UA's "Point 

" 

Blank 

BUSY AT CONVENTION—A quartet 

of Lorraine Carbon representatives who 

cover the Lone Star State are pictured 

at the Modern Sales & Service booth 

at the recent Texas Drive-In Theatre 

Owners Ass'n convention in Dallas. 

Shown left to right are Ed Lachman, 

a transplanted Texan; Joe Birdwell, 

West Texas; Terry Gray, South Texas, 

and Bob Curry, East Texas. 

Seagoville Honors 

First Citizen Wills 

SEAGOVILLE, TEX.—Chill Wills, who 

plays earthy characters with a heart of 

gold in motion pictures, and is much that 

type of person in real life, was made the 

No. 1 citizen of his hometown at a civic 

celebration Tuesday. 

Among the presentations to the lovable 

actor were the key to the city, and honorary 

mayor and fire chief for the day. The 

day's festivity started with a parade, followed 

by a concert by the Seagoville High 

School band, a civic luncheon, a visit to 

the house where Wills was bom, an appearance 

at a general assembly in the high 

school and a picnic get-together at the 

football stadium. 

A portrait of Wills was unveiled in the 

mayor's office. 

The Chamber of Commerce had tubs of 

lemonade at the stadium. The square dance 

fans held a session at the high school 

auditorium. 

Sam Bert's Sons Assist 

At TDITOA Convention 

DALLAS — More notes on the Texas 

Drive-In Theatre Owners Ass'n convention 

: 

Samuel Bert, the Magic Snow Cone machine 

man of Dallas, had assisting him at 

his exhibit booth in displaying the new 

Model No. 3 de luxe machine, his two lookalike 

sons Nick and Samuel jr., who also 

work at Samuel Bert Manufactm-ing Co. 

in Fair Park. 

Leonard Block, executive vice-president 

of Mister Dreams, was displaying his new 

Drive-In Sleep-Ins at his booth, and also 

proudly displaying a six-column story 

(with a five-column headline) about his 

product in the FebruaiT 12 Boston Traveler. 

Carl J. Mabry, president, Motion Pictui-e 

Advertising Service of New Orleans, had 

as his guest at all sessions Joseph J. Lee, 

vice-president of Inteiinission Films of 

Cincinnati. Lee also took part in the concessions 

forum. 

Earl Podolnick, president, Trans-Texas 

Theatres, Inc., Dallas, received a little kidding 

about his business cards. Each bears 

a Dallas address, of the home office, and 

an Austin addi'ess. where Podolnick lives 

and also 

has an office. 

Clyde W. Rembert jr., son of the general 

manager of KRLD-TV and KRLD radio, 

Dallas, is a vice-president of MPA of 

New Orleans and heads the Dallas office. 

A visitor during the convention, sitting in 

on all sessions, was Paul Shafer, of the 

Malco Theatres chain of Memphis. 

During the three-day convention, convention 

badges admitted all delegates to 

the Cinerama film showing at the midtown 

Capri Theatre, a Ti-ans-Texas house. The 

Variety Club also offered free guest cards 

to members and their wives. 

Para. Sales Chiefs in Chicago 

CHICAGO—Jerome Pickman, sales chief 

for Paramount; Tom Bridge, new western 

sales manager, and Howard Ross, manager 

in Milwaukee, met with G. R. Frank, 

branch and division manager here, to discuss 

product. 

BOXOFFICE March 5, 1962 SW-1

. . Mr. 

, , Vance 

. . The 

. . Seen 

. . Ronald 

OKLAHOMA CITY 

Fire of undetermined origin broke out in 

the Coronado Theatre early Tuesday i20) 

morning. Firemen battled the blaze for 

Mq^^ 

Arc Carbons 


Carrying mThis Seal 

American Tested 

in 

and Approved 

America's Leading Theatres 

DISTRIBUTED BY: 

several hours. The Coronado was reported 

a 90 to 100 per cent loss. R. Lewis Barton, 

owner, could not be reached for information 

as to the rebuilding . . . C. A. Dewey 

Gibbs attended a Columbia meeting 

New York. 

in 

Sophia Lamont, Columbia employe of 33 

years, suffered an injury to her hand 

which kept her home . and Mrs. 

Sidney Gibbs report a fine trip recently 

to northeastern Oklahoma visiting friends 

and calling on exhibitors for Coliunbia Pictures. 

Exhibitors on the Row included Dale 

Smith, Movie Pai-k Di-ive-In, SUoam 

Springs: Leonard White, Tech at Weatherford 

: Clint Applewhite, Liberty at Carnegie: 

Roy Kendricks, Minco and Tuttle: 

Elvin Anderson, Riverside at Noi-man: Everett 

Mahaney, 54 at Guymon: Jay Tewksbury. 

Trend, Maysville: John Sanders, 

Cleveland: Dennis Collier, Geary; Bob 

Downing, Crown and Cardinal, Collinsville, 

and Dana Rryan, on one of his infrequent 

trips. Dana foi-merly owned the Buffalo 

Theatre in Pawnee. 

. . . Pi-ed Beiersdorf was 

Mr. and Mrs. Bill H. Stephens, 51 Drivein, 

Broken Arrow, reported they were 

opening Pebruaiy 28. He is stai-ting out 

right by subscribing to Boxoffice. His new 

mailing addi-ess is 923 West Midway, Broken 

Arrow 

from Dallas calling on Video buyers 

up 

and 

bookers. 

Lyn has been filling in with Oklahoma news 

items . leading Lakeside team rolled 

a high series of 2,256 and high single of 

823. The high individual series scores were 

turned in by Ed Bui-chfield, 532: Bates 

Parley. 525, and Gertrude Chandler, 463, 

and high individual singles by Paul Kearixs, 

218: George Snow, 204, and Norma Shelton, 

164. Charles Hudgens picked up the 

6-7-10 split, Roy Avey the 6-7 and Gertrude 

McGonigle the 5-6. Lakeside leads 

the league with 54 won, 34 lost, and Will 

Rogers is second with a 49-39 standing. 

SAN ANTONIO 

. 

ârlos Camacho, who has been managing 

the National, is back at the Guadalupe 

as house manager . . . Jack Cane & Associates 

had Cesareo Quezadas Pulgarcito 

of Mexico heading a vaude-film bill at the 

Alameda five days. On the screen was "La 

Sombra" (The Shade) Reagan 

spoke here on "The Price of Freedom" and 

dedicated a cobalt unit at the Santa Rosa 

Hospital. 

Pedro Gonzalez-Gonzalez and Lydia 

Mendosa headed the Inaugural stage show 

at the National . along Main street 

in Houston were Mateo Vella of the 

Azteca Theatre at Galveston and Fernando 

Obledo, Columbia representative, San Antinio 

Sergio Martinez of the Aztec in 

. . . Galveston ordered Boxoffice be sent to the 

theatre. 

Modern Sales and Service, Inc. 

2200 Young Street 

Dallas, Texas 

National Theatre Supply 

700 West Sheridan Avenue 

Oklahoma City, Oklahoma 

YOUR COMPLETE 

EQUIPMENT HOUSE 

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628 West Grand Ave. Telephone: CE 6-6691 

Oklohomo City 2, Okla. 

Amos Page of McLean, Tex., opened his 

Derby Drive-In early this year, the second 

week in February . Terry 

closed his Woodward Theatre at Woodward 

after a three-day run of "Blue Hawaii" 

following a fire which swept the 

front and lobby. The theatre was closed 

for ten days to two weeks for remodeling 

and redecoration. The Ten-y, another 

downtown smaller theatre which has been 

closed since the Terrytime Drive-In opened 

in March 1961, has been reopened while 

the Woodward is dark. 

Herb Boehm, former theatre operator at 

Watonga and Dalhart who now operates 

theatres in Port Morgan, Colo., in partnership 

with his son Milton, was in Woodward 

visiting with Vance and Ben Ten-y. He 

stopped in Guymon on his way back to 

Colorado and visited Everett Mahaney, 

who operates the 54 Drive-In there. 

Lewis Long has reojjened the Long Theatre 

in Keyes, which has been closed since 

about December 1. Mi-s. Long has spent 

the winter in Phoenix and will retm-n 

home in March and hopes to resume the 

buying and booking. At the present time 

their youngest daughter Billie Jo is performing 

this chore under the eagle eye of 

her father. 

A. D. Smith, who foi-merly operated the 

Panhandle Express Lines which hauled 

motion picture film and accessories to various 

parts of the Panhandle of Texas and 

who later was a deputy sheriff at Dumas, 

Tex., is now operating a drive-in theatre in 

Enkhart, Kan. 

Sam Brunk, salesman and Boxoffice 

representative, was due home during the 

past week from a hospital rest. His wife 

Motion Picture Service co. 

L'5 HYOE . SAN FRANCISCO ! CAUf . GERRY KARSM, PR£S 

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DALLAS 

Caturday evening dinnei- companions were 

Bob O'Donnell of Empire Pictures and 

Jimmy Boyd of the Bachelor Father TV 

program and "I Saw Mommie Kissin' Santa 

Claus" hit song fame. Boyd will be at 

Shepherd AFB in Wichita Falls until 

March 6, when he will return to Hollywood. 

Occupying: one of the buildings on Filmrow 

recently vacated by Heber Bros, is 

Alcoholics Anonymous. Their location in 

what once was the heart of the film busi- 

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ness is coincidental to the industry's drinking 

liabits, of course ! C. Gunther 

suffered severe burns when a tank exploded 

while he was working in his neon 

shop. He owns the Buckhorn Drive-In at 

Alice. 

Scott, husband of Rotha "Butch" 

Ramsey of Hall Industries, was ill at Houston 

... A two-column pictme of one of 

Pilmrow's attractive women appeared in a 

"Big D Beauty Shopping" feature in the 

Times Herald. Under the pictme was this: 

"Sue Benningfield is secretary of the Texas 

Council of Motion Pictm-e Organizations. 

Sue's from Clarksville, has lived in Dallas 

ten years, likes bridge and reading and 

wouldn't you know—never misses a movie." 

She is a charter member of WOMPI and 

was publicity chairman of the WOMPI 

association. 

The WOMPI will hold its March luncheon 

at the White Plaza Thursday noon, with 

Rosa Browning, Blanche Boyle, Dorothy 

Johns and Genevieve Koch in charge of 

arrangements. Genevieve Stewart will 

sing. Juanita White will announce the 

WOMPI position in the Community Club 

contest. Lorena Cullimore will introduce 

new members. 

The following is a correction from a 

recent Dallas column: "Sympathy to Roy 

Smith, office manager at Universal, whose 

wife died following eight years of painful 

illness." 

EL PASO 

Qn a recent Saturday night, a telephone 

voice told cashier Joan Senske of the 

North Loop Drive-In, "I'm not kidding; put 

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— 

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— 

Omaha Firm Celebrating 37th Year 

OMAHA—PEPCO of Omaha is 

celebrating 

its 37th year in the film advertising 

business this year and last week Mrs. 

Esther Green Humphrey, owner and business 

manager, announced the installation 

of "our latest addition" to the engraving 

department—a powderless etcher. She said 

the results are "out of this world." The 

company, which operates on a national 

Many Ticket Sales 

Lost in Blizzards 

MINNEAPOLIS — The worst winter 

weather in several years continued to disrupt 

film shipments and theatre business 

generally, particularly in southwestern 

Minnesota and Sioux Falls, S.D. 

When a blizzard swept the area Sunday, 

February 18, new methods for shipping 

several films had to be found when buses 

were canceled. The Chateau Theatre at 

Rochester got its feature via a limousine 

which travels between the Twin Cities and 

there. 

There was so much snow at Winnebago 

that Paul Perrizo didn't even bother to 

open up his State Theatre there. At Worthington, 

which had 27 inches of snow that 

day, the State also remained dark. 

"Lover Come Back," which was in its 

opening stanza at Maco's State Theatre in 

Sioux Falls, S.D., where 31 inches of snow 

piled up, reportedly grossed $90 that day. 

Despite the snow, however, both the Hollywood 

and Strand theatres at Sioux Falls, 

operated by Welworth Theatres, opened. 

scale, was founded in the Green home in 

Council Bluffs, Iowa, and has the motto: 

"Advertise your pictures with pictures 

promote your coming attractions with pictures 

and titles made up specially for you." 

Mrs. Green is shown with Don Helton, 

head of the engraving department, which 

has been revamped and improved. 

Mrs. Green is very active in the business. 

Sunday Closing Furor 

Back to Dust in Indiana 

GARY, IND.—Attempts to enforce the 

57-year-old Sunday closing law fizzled out 

here, and the 1905 statute apparently subsided 

ag'ain to the oblivion of dusty state 

records. 

In recent weeks only Lake County officials 

had held out for enforcement. Other 

Hoosier counties had either been enjoined 

by the coui-ts or had given up attempts to 

close Sunday business. 

One Bast Chicago, Ind., grocer, who was 

arrested eight times on one Sunday three 

weeks ago, demanded comprehensive enforcement 

of the law, insisting that motion 

picture theatres should be also penalized 

for "Sabbath-breaking." Moreover, he 

thi'eatened to make citizens arrests of Sunday 

employes of theatres. 

Even though law enforcement agencies 

have refrained from exercising that power, 

the law could be used to compel the closing 

of motion picture theatres, an Ijidianapolis 

judge niled recently. Hoosier motion 

picture interests may seek a clarification 

of the measure in the 1963 session of 

the Indiana general assembly. 

'Sgls.' Dents Records 

At Mill City Uptown 

MINNEAPOLIS— "Sergeants 3," which 

opened at the Uptown Theatre, did record 

business at the house despite bad weather 

with a rating of 600 per cent. On both the 

opening Saturday and Sunday the picture 

grossed over $4,000 each day, which also 

set records for the 1,000-seat theatre. There 

were three close runnersup. The duo "Gai'- 

den of Eden" and "Upstairs and Downstairs," 

which opened at the neighborhood 

Avalon, recorded 225 per cent. Next was 

"Lover Come Back," in its second week at 

the State, with 220 per cent, followed by 

"West Side Story" in its second week at 

the Mama Theatre with 200 per cent. "El 

Cid," which opened at the Academy, did 

a just soso 150 i>er cent. 


Academy El Cid (AA) 150 

Avolon Garden of Eden (SR); Upstoirs and 

Downstairs (20th-Fox) 225 

Century Seorch for Porodise (Cineroma), 

6th wk 85 

Gcpher ^The Innocents (20th-Fox), 4th wk 100 

Lyric A View From the Bridge (Cont'l) 125 

Monn—West Side Story (UA), 2nd wk 200 

Crpheu-n Pinocchio (BV), reissue 125 

Park One, Two, Three (UA), 10th wk 100 

State Lover Come Back (U-l), 2nd wk 220 

Suburban World Invasion Quartet (MGM), 

2nd wk 150 

Uptown Sergeants 3 (UA) 600 

World A Majority of One (WB), 3rd wk 90 

Omaha First 

Despite 

Runs Okay 

Bad Weather 

OMAHA—Holdovers did average or better 

business last week as bad weather threw 

a crimp into most local activities. "A Majority 

of One" scored 100 at the Orpheum, 

possibly no; up to expectations but still not 

too bad in the face of several nights of 

extremely bad picture-going weather. 

Admiral The Hustler (20th-Fox); Con-Can 

(20th-Fox), reissue 1 50 

Cooper Seven Wonders 

wk 

of the World 

(Cinerama), 

' 

3th 

Dundee Ivanhoe (MGM); Knights of the 

Round TobIc (MGM), reissues, 2nd wk 

Omaha Swingin' Along (20th-Fox); September 

110 

135 

Storm (20th-Fox) 95 

Orpheum A Mojority of One (WB) 1 00 

State King of Kings (MGM), 3rd wk 100 

2nd Big Week for 'Sgts.' 

In Wintry Milwaukee 

MILWAUKEE—Exhibitors in the area 

declare that we've had the worst weather 

hereabouts in years—one snowstorm after 

another—which natm-ally affected the 

weekly grosses. The Wisconsin Theatre led 

the list with "Sergeants 3." 

Downer Purple Noon (Times), 2nd wk 150 

Palace South Seas Adventure (Cineroma), 

9th wk 200 

Riverside Pinocchio (BV); The Secret of Monte 

Cristo (MGM), 2nd wk 150 

Strond King of Kings (MGM), 9th wk 175 

Times—The Mark (Cont'l), 3rd wk 100 

Tower One, Two, Three (UA), 2nd wk 125 

Towne Light in the Piazza (MGM) 1 25 

Warner A Moiority of One (WB); Atlos 

(Filmgroup) 100 

Wisconsin Sergeants 3 (UA), 2nd wk 275 

The part played by Merritt Bohn in UA's 

"Kid Galahad" in his sixth since turning 

actor two years ago at the age of 48. 

Aonm^ 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

means 

MAXIMUM LIGHT 

^ên\y Distributed ^ 

In Minnesota—NATIONAL THEATRE SUPPLY, Minneapolis—Main 8273 

in Nebraska—THE BALLANTYNE Co., Omaha—Jackson 4444 

in Wisconsin—NATIONAL THEATRE SUPPLY, 1027 N. 8th Street, 

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NC-2 BOXOFHCE :: March 5, 1962



Busiinff a Three- Year House Record !!! 





a film of this spectacle and magnitude can bringl 

SAIL WITH 

SINBAD TO A 

THOUSAND AND 

ONE THRILLS 

AND DELIGHTS 

VISTASCOPE 



Below: 

OMAHA 

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MINNEAPOLIS 3, MINN. 

MILWAUKEE 

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PICTURES OF MILWAUKEE 

ED GAVIN 

212 W. Wisconsin Ave. 

MILWAUKEE 3, WIS.

. . 

DES MOINES 

TAZith another big weekend snowstorm 

covering this area, Iowa theatremen 

no longer were talking about the weather 

—they were crying about it! And with 

sevei-al drive-ins planning to reopen soon, 

LariT Day of Central States put out a call 

for snowBhoes for outdoor managers . 

A report that the roof of the Roof Garden 

ballroom at Arnold's Pai'k caved in under 

64 inches of snow undoubtedly sent many 

exhibitors topside for a safety check. 

Jack Slingluff, manager of the Charles 

at Charles City, personified the old saying 

that "if you get a lemon, make some 

lemonade." Slingluff got snowed out on a 

recent Sunday, so, upon learning that the 

stoiTn had forced the schools to close on 

the following Monday, he put on a special 

matinee for the kids. Got the word out via 

radio on Monday morning. 

Ralph Olson, U-I manager, was an honorary 

pallbearer at services for Carl Reese. 

U-I Omaha salesman who was killed in an 

auto crash. The funeral was in Omaha 

February 20. 

With the American BowUng Congress in 

full swing at Veterans auditorium, Des 

MoineiS has become a kegler's paradise. 

Filmfolk involved include Frank Carbone, 

Paramount's Denver booker and office 

manager, and Sam Rich, Paramount's EXes 

Moines head booker, who bowled with the 

H 

U

— 

— 

— 

— 

Opening Day Fanfare 

For 2 Detroit Debuts 

DETROIT—Helping to start "Lover 

Come Back" towai-d the city's high mark 

for the week was a special Valentine's Day 

eai-ly matinee which offered a free continental 

breakfast, free Doris Day records 

to the first 100 women and free copies of 

the book from which the picture was made 

to the first 50 men attending. The first 

night's performance of "West Side Stoiy 

benefitted the Variety Club growth and 

development center at Children's Hospital. 

Business at the boxoffice was up a little 

around town, despite winter's worst efforts 

to keep the patrons home. 

'Avcroge Is 100) 

Adoms Light in the Piozzo (MGM), 2nd wk. . . 70 

Fox—It Happened in Brood Doylight (Cont'l); 

Rift-Roff SR) 75 

Grand Circus Summer and Smoke (Para), 2nd wk. 1 10 

Madison West Side Story :UA) 1 75 

Mercury Tender Is the Night (20th-Fox), 

3rd wk 90 

Michigan Lover Come Bock (U-l) 1 85 

Palms Sergeonts 3 (UA); Secret of Deep Horbor 

(UA). 2nd wk 135 

Trans-Lux Krim Lcs Lioisons Dangereuses 

(Astor), 61-h wk 100 

Pinocchio' Is Magnetic 

In Return to Cincinnati 

CINCINNATI—The freakish weather 

during the weekend deterred only somewhat 

movie patrons' enjoyment of the 

strong amusement bill offered here. "Pinocchio" 

opened at the Keith with 200: 

"Lover Come Back" in its second week at 

the Albee pulled 190, and "Judgment at 

Nuremberg" in its second week at the 

Capitol and "Three Stooges Meet Hercules" 

at the Twin Drive-In both did 125. 

Albee Lover Come Back (U-l), 2nd wk 190 

Copitol—Judgment ot Nuremberg (UA), 

ind wk 125 

Esquire A Summer to Remember (Kingsley) . . . . 80 

Grand Summer and Smoke (Pora) 110 

Guild No Love for Johnnie (Embossy) 80 

Hyde Pork The Joker (Lopert) 90 

Keith Pinocchio (BV), reissue 200 

Palace A Majority ot One (WB) 110 

Twin Drive- In Three Stooges Meet Hercules 

(Col), Underwater City (Col) 125 

Volley— El Cid (AA), 10th wk 110 

Snow Has Odd 

in Cleveland 

CLEVELAND — A weekend dumping of 

seven inches of white, wet snow started out 

7-Inch 

Result 

by paralyzing Friday night traffic. Believe 

it or not—the theatre averages went up 

and all but three first-run houses showed 

far above average results. How alx»ut that? 

Allen Pinocchio (BV), reissue 225 

Colony Art Les Liaisons Dangereuses (Astor), 

4th wk 100 

Continental Art Coll Me Genius (Cont'l) 65 

Heights Art La Belle Americoine (Cont'l) ....170 

Hippodrome Lover Come Back (U-l), 2nd wk. 120 

Ohio ^West Side Story (UA), 2nd wk 225 

Palace Judgment at Nuremberg (UA) 175 

State Sergeants 3 (UA), 3rd wk 150 

90 

Sti'llman Light in the Piozzo (MGM), 2nd wk. 

V/cstwood Art The Virgin Spring (Jonus), 

. . 

revival 120 

Shreveport Theatre Sold 

To Gulf States Circuit 

SHREVEPORT, LA.—Gulf States Theatres, 

which operates around 100 theatres 

in Louisiana, Mississippi, Alabama and 

Florida, has pm-chased the local Joy Theatre, 

623 Texas St., according to Mike Simons, 

city manager for the circuit. 

The Joy was sold to Gulf States by Jack 

Pope, who had operated the house for the 

last 14 months. 

Doris Day will wear 31 Morton Haack 

costumes in MGM's "Jumbo." 

Item of Overloaded Roof 

In Few Theatre Policies 

DETROIT—The severity of Michigan's 

winter climate has tragically brought to 

liglit a failure of insurance coverage 

which appears to be general among Michigan 

theatres. The Sun Theatre, only theatre 

at Marion, is today out of business and 

will remain closed indefinitely. 

The accumulation of snow on the Sun's 

roof became so heavy that the roof siinply 

caved in. The owners, Mr. and Mrs. Ellis, 

found that they had no insurance to cover 

this catastrophe and they are unable to 

finance the cost of rebuilding at this time. 

The situation here points a warning to 

other exhibitors in any area where heavy 

snow conditions may occasionally occur. 

A thorough job of research involving a 

number of different companies and policies 

was made by Clive R. Waxman, head of Independent 

Exhibitors Theatre Service, who 

was film buyer for the Sun, and the lack 

of coverage appears to be general, with no 

exceptions found. 

"While this may be a very rare situation. 

where the volume and weight of snow could 

cause a building to collapse, NOT ONE 

policy provides protection for the insured, 

UNLESS special provisions at additional 

premium are written in," Waxman said. 

Exercises M. Ritt Option 

HOLLYWOOD—20th-Fox has exercised 

its option on Martin Ritt's pact for one 

picture a year for three years following 

completion of "Adventures of a 'Voung 

Man," which Ritt is directing. 

WELL AT 

TRADESHOWS—Cleveland's 

Variety Club has set up a new 

contribution stand for its permanent 

charity, Ohio Boystown, which now is 

filled with 18 teenagers who might 

well have no home at all were it not 

for the Tent 6 action. Chief Barker 

Leonard Mishkind, also head ot General 

Theatres (right), had the "well" 

made, and prior to each tradescreening 

there is a short trailer asking exhibitors 

and friends to make a contribution—and 

a wish—to the "well" 

on their way out. At the left is Maribeau 

"Mickey" Kraus, founder of Ohio 

Boystown. The tent doubled its usual 

Christmas contribution to the home 

last December, and raised nearly 

$4,000 sponsoring a special Cleveland 

premiere of "West Side Story" which 

is now on a hard-ticket policy in 

Loew's Ohio Theatre. 

COLUMBUS 

Camuel T. Wilson, theatre editor of the 

Columbus Dispatch, devoted a Sunday 

column to the upswing in movie business. 

"Seems the invalid at least is sitting up 

and taking notice," said Wilson, quoting reports 

of Sindlinger & Co. that attendance 

was up 36 million in 1961. The figures 

could have been increased by another 25 

million had it not been for the bad weather 

tliroughout the nation in February 1961, 

when attendance dropped to a five-year 

monthly low, said the report. The t)OXoffice 

gross was 2 per cent ahead of 1960. 

Sam Shubouf, manager of Loew's Ohio, 

held the James Cagney featui-e, "One, Two, 

Three" for a second week ... A third week 

was .scheduled for "Lover Come Back" at 

RKO Palace. 

Childhood Wish Comes 

True! Pipe Organ Is His 

CINCINNATI — Very few persons who 

wished for an impossible something as a 

child are ever able to fulfill that desire, but 

one man living here in Cincinnati held on 

to his wisli, never lost sight of his star, and 

now has it in his home, all five tons of her, 

complete with klaxon, crash cymbals, fog 

horns and vox humana! 

It's the mighty Wurlitzer organ that excited 

thousands in the days of the silent 

movies at the uptown Paramount Theatre. 

John Strader, as a child, thrilled to the 

emotional sweep of the giant organ as it 

swept up the stormy waves, galloped down 

the road with a i-unaway horse or saved 

the heroine from some terrifying fate, providing 

all the exciting sound effects for the 

silent movies. Before and after theatre 

hours, lovers of the huge organ gathered 

at the console to ti-y their skill, and 

eventually, young John was allowed to try. 

Then and there, the organ's fate was 

sealed as the youngster vowed to have her 

for his own. 

It has taken a long time to fulfill the 

wish. The theatre has been closed for .some 

time, and the legal to-do was a long 

drawn-out affair. But at last it was his, 

and after six months of labor, cleaning the 

30-year accumulated debris from the 3,000 

black caps, gently removing the miles of 

intricate wiring that controlled the multitude 

of "voices" on the 15-rank bank, the 

organ was installed in an especially constructed 

room in his 150-year-old house. 

Mr. Strader's desire has cost money, but 

to have achieved one's wish is beyond 

price. 

Louis Eick Dies in Ohio; 

Longtime ITOO Director 

MARTINS FERRY, OHIO—Louis Eick, 

longtime member of the Independent Theatre 

Owners of Ohio, died after a long illness. 

He was a member of the ITOO board 

of directors for more than 20 years. 

In a bulletin to Ohio exhibitors. Ken 

Prickett, ITOO executive secretary, said. 

"Mr. Eick was an outstanding director of 

the as.sociation over the years and his 

counsel added much to the success of the 

organization." 

Eick is survived by his wife and two 

daughters. 

BOXOFTICE March 5, 1962 

ME-1

. . Jules 

. . Bernard 

i 

CLEVELAND 

Co many foreign films are coming to 

screens here that "art houses" have 

bubbled over into regular houses. Leonard 

Mishkind's Regent Theatre, a unit of General 

Theatres, has been playing a new 

Hungarian feature every month. His Regent 

is in an area where English titles are 

not necessary. He previewed "Freedom 

Fighters" and hopes to put this into the 

Regent for a week's run. This has been 

English-dubbed and deals (most vividly, he 

reports! with the rebellion in Budapest in 

1956. The Capitol Theatre has been playing 

German films with German dialog for 

a long time but switches soon for short 

runs of Russian films. 

Samuel Schultz, head of Selected Theatres, 

and Sol Gordon of the same firm report 

that Selected Pictures will handle the 

distribution of "I Bombed Pearl Harbor," 

which is in Technicolor, from Parade Pictures. 

It was produced by Toho in Japan 

and stars Toshiro Mifune, Japan's popular 

star. First booking here is in the Stanley 

Warner Strand in Akron. Selected also is 

handling the MGM reissues. Schultz reports 

"terrific success" with "Ivanhoe" and 

"Knights of the Round Table." Topping 

the next MGM series is "Battleground" 

and "Go for Broke" and the bookings are 

coming in strong, he says. 

Sanford Leavitt of the Washington circuit 

spent the weekend with his daughter. 


A DiYhion of Radio Corporation of America 

5531 State Rood 

Cleveland 34, Ohio Shadyside 1-2131 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 

2108 Payne Ave. 

Detroit, Mich. 

Clevelond, Ohio. 


Marilyn Crow, a student at the University 

of Cincinnati . . . Jeamie Gascogne—and 

Washington circuit office is looking at 

sport cars . Livingston, Columbia 

exchange manager, returned from the 

three-day meeting of exchange managers 

in New York, looking at and discussing new 

product. 

. . 

Eddie Catlin, WB salesman, returned to 

his desk today. He was out exactly one 

month with pneumonia . James Shagrin, 

Youngstown exhibitor, is a grandpa for the 

third time . Washington Payne, 

leader in the educational film field and 

president of B. W. Payne Films, died 

recently. 

( 8 ) , 

Publicist Harry Rice was back in town 

again for Columbia, this time for "Walk 

on the Wild Side," which comes to the 

Allen Thursday and "The Three 

Stooges Meet Hercules," which gets a saturation 

booking of 11 houses in Greater 

Cleveland March 21. 

"Duiie" Hickey, U-I's traveling publicist, 

is momentarily grounded while he repacks 

all the "Spartacus" equipment which has 

been displayed in Philadelphia, Cincinnati 

and 25 other towns and cities. It is a job 

of re-crating all the armament, etc., which 

goes back to the studio at Universal City, 

thence, probably, to the movie museum. 

Ray Schmertz, 20th-Pox manager, still 

is not winning betting bowling friends and 

he wants 'em, but who is going to make 

with the bets when Ray's average is 212 

and his recent high one 242? Oh, well, say 

the others, the bangtails will soon be off 

and running again. 

Get Ready for Fast Time 

TORONTO—Ontai-io is heading for daylight 

saving time again. The Railway Ass'n 

of Canada has asked the municipalities to 

comply with dates scheduled for changes 

in railroad timetables for six months of 

the year, from April 29 to October 28. 

Already a number of cities and towns have 

adopted resolutions for the observance of 

simimer time between the above dates. 

P-A CHIEF VISITS—When James 

S. Burkett (center), vice-president in 

charge of sales for Pathe-America, was 

in Cleveland recently with words of 

high praise for Hayley Mills in "Whistle 

Down the Wind" and Dirk Bogarde in 

"The Victim," he faced the camera 

with P-A's office manager William 

Haney, left, and Jerome Lipow, division 

manager. Since his visit, the Hayley 

Mills film has been booked into 

Loew's Stillman for a run beginning 

March 8 and the Bogarde picture 

into Loew's State March 22. 

Drive-In Zoning Contest 

Ready for High Court 

NOBLESVILLE, IND.—A motion for a 

new trial in another attempt to block completion 

of a drive-in theatre at 99th street 

and State Route 421 south of Carmel has 

been overruled by Judge Charles Ardery 

jr. Attorneys for the Carmel boar'd of 

zoning appeals, which brought the action, 

may now appeal the case to the Indiana 

supreme coui-t. 

After more than a year's litigation. Judge 

Ardery early this year denied a petition 

for an injunction to halt the di'ive-in theatre, 

and ruled that construction of the 

drive-in could continue. Defendants in the 

suit were Harry and Hazel Parsons, owners 

of the land; the North Side Amusement 

Corp., developers of the project, and Ferine 

Development Coi-p., Indianapolis, the 

builders. 

The judge based his decision on the fact 

that the builders had begun consti"UCtion 

before any zoning regulations were extended 

over the ai-ea involved, a 40-acre 

site in Clay township. 

Residents of the ai"ea, mostly owners of 

luxurious new dwellings, claimed the theatre 

would devaluate their property, create 

traffic hazards and affect living conditions. 

To Use Nice, France, Studio 

HOLLYWOOD—Producer Martin Poll 

has leased La Victorine studios in Nice for 

filming of United Artists' "The Grand Duke 

and Mr. Pimm, " starring Glenn Ford, Hope 

Lange and Chai'les Boyer, slated to roll 

next month on location in Nice, St. Ti-opez 

and Switzerland. 

with DISPLAY PRINTING from 

New Post at Trans-Lux 

NEW YORK—Margot Forbes, who has 

been with Trans-Lux Corp. since last June, 

has been named assistant to Barbara Wilkins, 

director of publicity and promotion. 

ME-2 BOXOFFICE March 5, 1962

,C^TME?IAV&'^L 

SE(JSA^10^JoFT^JE^lA^°^•' 

mvmm^l^^'^^^^ 

loUlS PRIMA ( 

ûm by BtRNit 

ONTACT YOUR ^jR/nanlaaru ^ ^ntennatlonaL 

DETROIT 

Jack 

Zide 

1026 Fox Building 

Detroit 1, Michigan 

woodward 2-7777 

CLEVELAND 

Rudy 

Norton 

2108 Payne Avenue 

Cleveland 14, Ohio 

MAin 1-9376 

CINCINNATI 

Don Guff 

321-8335

. . . Ken 

. . Edgar 

. . 

L 

CINCINNATI 

There have been no reports of damage to 

area theatres due to the violent ice and 

electric stoi-m that swept through the area 

during the weekend, but it will be from a 

month to six weeks before the huge screen 

tower at Southland 68, Lexington, Ky., can 

be rebuilt. It was completely demolished 

two weeks ago by a freak winter cyclone 

that swept through the Lexington area. 

On the sick list are William Borack, 

president of Tri-State Theatre Services, in 

Jewish Hospital; Etta Kuhlman, secretary 

to A. H. Duren, Warner manager, in 

Christ Hospital: Charles Banford, MGM 

clerk, and Robert Younger, partner in 

Younger's Cafe, both in St. Francis 

Hospital. 

Sam Burkett, executive vice-president, 

Pathe Laboratories, was the guest speaker 

at an exhibitor luncheon last week in Hotel 

Netherland Hilton , . . Frank Shepherd, 

lii 

I/. 

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Service Parts Repoirs 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning Boxes - Salt 

DISTRIBUTORS OF CRCTOItS' POPCORN MACHINB8 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Mich. Nights-UN 3-1468 

ME-4 

formerly MGM film hauler, has opened the 

Libby Bar near Filmrow. 

Peter F. Rosian, U-I regional sales manager, 

was on Filmrow as were exhibitors 

Charles Scott, Vevay, Ind.; Harold Moore, 

Charleston, W. Va.: James Mahaffey, 

Beattyville, Ky.: Ralph McCallahan, Irvine, 

Ky.; from Ohio, Jack Needham, Columbus; 

Harley Bennett, Circleville; Hari-y Wheeler, 

Galipolis; Michael Chakeres and Wally 

Allen, Springfield Phil Fox, Columbia 

. . . 

manager, was in New York City for a company 

meeting. 

No matter if your bones and the weatherman 

say "no," spring is here. Last week 

two young fellers from Montgomery, caught 

in the wanderlust of spring, strapped on 

their toy pistols, and hiked eight miles to 

Bob Keye's Victory in Dayton to see 

"Pinocchio." But when they presented $400 

in canceled checks for admission, the 

ticket-taker, the villain in this yam, called 

the manager. He took them in until the 

police arrived to take them home. Now, if 

the boys had tui-ned south instead of west, 

they could have seen "Pinocchio" at the 

Keith in Cincinnati. Manager Odis R. 

Owens would not only have disregarded 

the checks, he says, but would have given 

them some pop to quench their thirst while 

they watched the show, and after quieting 

their mother, whom he would have called, 

taken them home in his sleek red convertible, 

top down, of com'se, for what is 

near-zero weather to free spirits, age 4 and 

10. 

The success of the first in the series of 

film presentations sponsored by the University 

of Cincinnati Experimental Film 

Society insured the continuation of the 

series of three. The films, up to 40 minutes 

in length, are purely experimental in 

content and are a means of expression for 

the filmmaker. WhUe frequently crude in 

technique, the films are original in concept 

and presentation, carrying the germ 

of imagination and courage to a fresh approach 

in motion picture entertainment. 

The series is for adults, and after the 

screenings, patrons are invited for coffee 

and a discussion of the films. The Experimental 

Film Society is the avant garde 

among college students interested in the 

future of the motion picture industry. It 

is their hope that the society and one of the 

local theatres can combine next season to 

present a series, thereby expanding the 

scope in experimental films. Stuart Fox, 

a senior at the university and son of Phil 

Fox. local Columbia manager, is one of the 

directors of the Society. 

King of Hearts Again! 

HOLLYWOOD — Actor-singer 

Bobby 

Darin has been named King of Hearts for 

the third consecutive year for the annual 

fund appeal conducted by the American 

Heart Ass'n. 

DEMBEK CINEMA SERVICE 

926 Fox Theatre BIdg. 

Film Buying and Booking — Mimeographing 

Complete Service for the Exhibitor 

Phone woodward 1-6347 

Detroit 1, Mich. 

Judge Urges Relaxation 

Marys' Curfew 

Of St. 

ST. MARYS, OHIO—The city council is 

considering a recommendation of Judge 

Thomas Danaher that it soften its curfew 

ordinance which bans persons 17 years old 

and younger from the streets at 11 p.m. 

Judge Danaher said he favored changing 

the curfew to midnight. 

Earlier, he had tossed a 15-year-old girl 

and a 16-year-old boy in county jail. They 

were picked up separately after the curfew. 

The jailed girl claimed she was on 

the way home from the movies with her 

sister, 18, and a neighbor gu'l, 19. 

The city ordinance contains the word 

"custodian," along with "parents and guardians." 

The girl said she was not guilty, 

because she was with older companions. 

Judge Danaher said he thought the word 

"custodian" should be deleted and the 

words "duly authorized person over 21 

years of age and of good character" be inserted. 

In nearby Wapakoneta, the curfew applies 

to those 16 and under, and the time 

stated is 9 p.m. during summer and 8 p.m. 

the rest of the year. No move has been 

made to enforce this measure in recent 

years. 

20th-Fox Names Reinhardt 

Movietone Newsreel Head 

NEW YORK—Burt Reinhardt, 42, has 

been named managing editor of Pox Movietone 

Newsreel and United Press Movietone 

TV by Edmund Reek, vice-president and 

producer of 20th Century-Fox's worldwide 

news, short subject and commercial picture 

organization. 

In his new post, Reinhardt will have 

complete charge of the motion picture 

news gathering machine and will supervise 

and direct an international staff with a personnel 

of nearly 1,000 editors, cameramen 

and sound technicians. This staff is directed 

from five production centers located 

in New York, London, Paris, Munich and 

Sydney, Australia. 

BOWLING 

DETROIT—In a rare 

complete reversal, 

the three top teams in the Nightingale 

Club Bowling League each lost thi'ee points 

to the three bottom teams. The standings: 

Teom W L Team W L 

Local 199 .49 35 Not. Carbon 41 43 

TEC 471/, 361/, Ams't Sply..40 44 

Altec 43'/, 40'/, NTS 31 53 

The high scorers are: Jack Colwell, 222- 

194-201, 617; Roy Thompson, 200-192, 

578; Francis Lig-ht, 251, 565; Roger Robinson, 

210, 566; Nick Forest, 192, 549; Carl 

Mingione, 200, 526; Eddie Waddell, 221, 

525; Julius Pavella, 200, 513; Joe Foresta, 

204, 511: Bill Fouchey, 519: Bud Gates, 

517; Ken Grenke, 505; Garnet Dewitt, 219. 

Bowling notes—Fran Light did some 

nice pin-spilling with his 251 .. . Twig Dewitt 

moved into first place in his division 

and Light tied with Joe Foresta for his 

first . . . Roy Thompson hung on the ropes 

. While Jack Colwell made the big 617 

Roger Robinson is subbing for Jack Lindenthal, 

who still has a bad aiikle . . . 

Robert Juckett, gi-eeted like a long-lost son, 

got a good first game . Douville 

took off for a vacation in the land of "it 

never rains" . . . Thelma Dewitt had a 

beautiful mystei-y corsage for the occasion 

Grenke made the 3-5-10 split to 

help his team win a point with total pins. 


— 

— 

— 

— 

— 

Poro) 

. . . James 

. . "The 

. . Louis 

'Lover' Does Biggest 

New Haven Business 

NEW HAVEN— Holdovers included U-I's 

"Lover Come Back," Continental's "La 

Belle Americaine" and Warners' "A Majority 

of One." 

;Avcragc Is 1001 

Crown Coll Me Genius! (SR); My Uncle, Mr. 

Hurot (Confl), revivol 90 

Lrcoin ^Lo Belle Americaine [Cont'l), 2nd wk. 100 

Loew's College Sergconts 3 (UA), 3rd wk. . . 90 

Porc^r-.jn* Lover Come Bock lU-l), 2nd wk. ..145 

Rogor S'lC-.Tion—A Mojority of One 

(WB), 2nd wk 110 

Whollev Summer and Smoke [ 110 

Hartford Reissue Programs 

Highlight Film Scarcity 

HARTFORD—The scarcity of supporting 

fare was dramatically pointed up anew with 

E. M. Loew's booking of Columbia's "The 

" 

Three Stooges Meet Hercules. The downtown 

first loin played a Columbia reissue. 

"The Solid Gold Cadillac." as companion 

feature: traditionally new product has accompanied 

new top attractions. 

Allyn Lover Come Bock (U-l), 2nd wk 125 

Art Cinemo Mogdoleno (SR); The Mating 

Urge (SR) 100 

Cineromo This Is Cinerama (Cineromo), 

2rd wk 100 

Cine Webb The Green Mare (Zenith) 105 

E. M Loew's ^The Three Stooges Meet Hercules 

(Col), The Solid Gold Codilloc (Col) 90 

Loew's Paloce Pinocchio (BV), reissue, 2nd wk. 110 

90 

Loew's Poll King of Kings (MGM), 4th wk. . . 

Rivoli Leda; (Times); Frantic (Times), 2nd wk. 90 

Strand A Majority of One (WB), 2nd wk 105 

Delay Asked for Decision 

On Bridgeport Theatre 

BRIDGEPORT, CONN.—Poli-New England 

Theatres, wholly-owned subsidiaiT of 

Loew's Theatres, Inc., New York, has asked 

the local board of condemnation for a 

month's extension of the period originally 

allotted to decide whether to renovate the 

Globe Theatre Building or demolish the 

property. 

Bridgeport Mayor Tedesco has pinpointed 

the structui-e, containing the long-shuttered 

Globe Tlieatre, as the initial target 

in a "Fix Up or Tear Down" campaign 

aimed to provide a "fresh look" for downtown 

Bridgeport. 

Young Woman Manager 

FAIRFIELD, CONN.—Alice K. Miller, 22, 

a June 1961 graduate of Ohio Wesleyan 

University, has been named manager of 

the County Cinema, the latest project of 

the Nutmeg circuit. Miss Miller is believed 

to be the youngest manager in Connecticut 

exhibition. 

Burlington Opera Series 

BURLINGTON, VT.—The Flynn Theatre 

opened a series of four Tuesday night 

opera film programs February 20, the initial 

performance featui'ing "Madame Butterfly." 

A single ticket is sold for one dollar 

and series tickets for three dollars. 

"Dr. T' Shown at School 

GLASTONBURY, CONN. — Columbia's 

"The 5,000 Fingers of D:'. T" was screened 

in the Glastonbui-y High School auditorium 

on a recent Saturday afternoon, admission 

advertised as 50 cents, and pix)- 

ceeds going to the Glastonbui-y Chapter 

of the American Field Service. 

Harvard Square Theatre 

Trying Kiddies Series 

BOSTON — Tlie new Harvard Square 

Theati-e in Cambiidge, operated by Cy 

Harvey and BiTant Haliday, is runmng 

an experimental seiies of eight film programs 

designed for children from 5 to 12 

years old. The progi'ams, shown on successive 

Satui-day mornings at 10:30, consist 

of an approximately hour-long featm-e plus 

one chapter of a serial called "Five Clues 

to Fortune" and selected cartoons. Progi'ams 

ai-o designed to last approximately 

an hour aird a half. 

The first feature shown was "One Wish 

Too Many." the adventures of a group of 

children with a magic marble. The films 

were made under the auspices of the Children's 

Film Foundation in England, an outgi'owth 

of an experiment by the J. Arthur 

Rank organization in making films especially 

for the subteen audience. 

The stories are told from the child's 

point of view and the principal characters 

ai-e generally children of the same age 

level. 

BRIDGEPORT 

The American, east side subsequent-run 

house, has been experimenting with 

Italian and Hungarian films . Dance 

of Bali," at $4.80 top, drew about 200 to the 

1,500-seat Klein in a raging snowstorm 

Com-oy, onetime vaudeville 

headliner and a foiTner theatre manager, 

celebrated his 74th birthday . H. 

Jacobson, manager of the American, and 

his wife Minnie celebrated a wedding anniversaiT. 

Recognition is sometimes very slow in 

coming. For about a year, Albei-t M. Pickus, 

chairman of the board of Theatre Owners 

of America, has been classifying in his 

newspaper advertising the films playing 

his Stratford Theatre. The fii'st public reaction 

came when a woman wrote to the 

Live Letters department of the Bridgeport 

Post commending Pickus. 

Robert Carney, manager of Loew's Poli 

in 

a 

Waterbury, and his wife Ann celebrated 

wedding anniversary . . . The Community 

in Fairfield ran a film and a fashion 

show for the benefit of Multiple Sclerosis, 

sponsored by the Connecticut Hairdressers 

Ass'n . . . Edward Ti'otter of the Kliew 

Memorial staff celebrated a birthday. 

Massachusetts Exhibitor 

Thomas F. Wall Dies 

BOSTON — Thomas F. Wall, former 

manager of the Cleveland Circle Theatre 

in Brighton, died recently at St. Elizabeth's 

Hospital. He was manager of the 

well-known neighborhood house for 21 

years and was also well-known as a singer. 

He perfoiTned with the Handel and Hadyn 

Society of Boston. 

A past commander of the George Campbell 

American Legion Post in Wobura, he 

was also past president of the Allston Kiwanis 

Club and a member of the Holy 

Name Society of St. Anthony's Chmxh, 

Allston. 

Born in Wobum, he was graduated from 

Burdett College and served as a lieutenant 

in the Army dui'ing World War I. He 

leaves his wife, a sister and two brothers. 

2 Boston First Runs 

Victims of Turnpike 

BOSTON—The Turnpike Authority has 

marked the Capri and the Keimiore theatres 

to be torn down bo make way for the 

extension of the Massachusetts turnpike. 

The Kenmore will be the first theatre 

to go, probably this spring, and the Capri 

will be torn down prior to June 1. These 

moves will reduce the number of Boston 

first-run housrs from 15 to 13. 

Louis Richmond, owner of the Kenmore 

and a veteran exhibitor, has indicated he 

may build another theatre. 

The Capri, operated by Ben Sack, president 

of Sack Theatres in Boston, has been 

under Sack management for three years 

and three months. Fonnerly the legit Copley, 

the Capri was renovated and equipped 

by Sack in every way to make it a showcase. 

The theati'e is on a long-term lease 

to Sack Theatres from the Shubert theatrical 

interests. The Shuberts own the 

building and operated the Copley when 

it was a legitimate house. 

Sack's plan to replace the Capri includes 

the possibility of building another 

theatre and the possibility of leasing the 

Metropolitan Theatre, which was sold to 

the New England Hospital Center, on a 

ten-year lease. 

Theatre Stamp Handouts 

Fade Out in Connecticut 

HARTFORD—The once-envisioned extensive 

distribution of trading stamps 

through Connecticut theatres has ground 

to a disappointing stop. 

All three trading stamp-distributing theatres 

in the state—LeRoys' Blue Hills 

Drive-In, Bloomfield; LeWitt's Berlin 

Drive-In, Berlin, and Markoff Bros.' Midtown 

Theatre, Norwich—^have ceased ad- 

\ertising the offer. 

At the same time, every important national 

and )-egional supennarket chain in 

the state has stepped up trading stamp 

distribution, many stores, for example, giving 

"double portions" on specified days of 

the week. 

Meriden, Conn., Meriden 

Showing Classic Films 

MERIDEN. CONN.—Charles Tolls, general 

manager of Tolls Connecticut Theatres, 

has started a movie classic series at 

the deluxe Meriden under sponsorship of 

the Meriden Industrial Management Club. 

Patrons are charged $3.50 for the series, 

the schedule listing Yankee Doodle Dandy, 

February 20: King's Row, March 20; Anthony 

Adverse, March 6, and Arsenic and 

Old Lace. April 3. 

Testing First-Run Policy 

SPRINGFIELD—Vincent Blais, leasee of 

the Forest Park Phillips Theatre, inaugurated 

an experimental first-nin policy 

with Showcorporation of America's British 

comedy import, "Double Bunk." 

Worcester Opera Start 

WORCESTER, MASS.—Joe Quinn scheduled 

a March 6 start of a series of Tuesday 

opera film programs at the downtown 

Warner Theatre here. 

BOXOmCE March 5, 1962 NE-1

. . . Roy 

. . Al 

I 

PROVIDENCE 

Theatre attendance continued to be affected 

when Febi-uaiT's sixth snowstonn 

blanketed the state the night of the 

21st, probably setting a snowfall record 

for the month. Exhibitors, however, recounted 

some amusing highlights of the 

recent storms. Thirty students from the 

Mount St. Charles Academy in Woonsocket, 

where classes had been suspended, decided 

to sit out the afternoon at a Providence 

theatre, accompanied by a priest. 

At another theati-e, attendance was only 

about 30, so the ushers passed the time 

by building a snowman on the roof. 

\ bill which would bring a $1.25 an hour 

minimum wage to Rhode Island faster 

than under a previous proposal submitted 

by Gov. John P. Notte jr. has been 

introduced in the House of Flepresentatives 

by Rep. Thomas D. Santoro of Westerley. 

The Santoix) measure calls for the increased 

scale and for time-and-a-half 

payments after 40 hours a week by next 

June 1, while the Notte proposal would 

bring the increase on a gradual basis, 

reaching the $1.25 minimum by Sept. 3, 

1963, when a similar federal minimum becomes 

effective. 

The New England AFL-CIO Council, 

meeting here, voted to ask the New England 

Governors' Research Bureau to make 

a study of the Sunday and holiday laws 

in the six New England states as a prelude 

to unifoi-mity in observance and enforcement. 

J. William Belanger, president of 

•i 

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weather resistance 

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gun and covers any surface. Most 

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63 SEABRING ST. • BROOKLYN 31, N.Y. 

the council, declared the AFL-CIO wants 

to rid the region of business "pirating" 

and unfair competition between the states 

on certain holidays. 

After night racing dates had been granted 

to Rhode Island's two race tracks, appeals 

were filed Februai-y 22 on behalf of 

two prominent labor leaders and several 

unidentified persons. Granting of the night 

dates, which would give the state 183 racing 

programs this year, has brought a 

storm of protests from many quarters. One 

of the opponents' argtunents is that night 

racing would seriously affect the business 

of downtown theatres. 

NEW HAVEN 

TJobert Spodick, partner in the Nutmeg 

circuit, hosted a cocktail party for 

Yale University Greek insti-uctor Alan 

Samuel, who is stomping for the Democratic 

congressman-at-large nomination 

Disney, president of Buena Vista 

Pictures, was a brief visitor here . . . Rockville's 

Gene Pitney flew to Em-ope to cut 

German recordings of "Town Without 

Pity." the Dimitri Tiomkin title tune for 

the UA-Kirk Douglas staiTer . Domian 

of Loew's Theatres remarks, "Those 

who say the theatre is dying might just as 

well say that IBM machines have replaced 

sex!" 

Former Greenwichite Truman Capote, 

creator of "Breakfast at Tiffany's" and 

"Other Voices, Other Rooms," among other 

best-selling novels, found himself in most 

tragic circumstances when flying home 

from Switzerland with a leather case containing 

1,100 pages of notes for his new 

book, all in longhand, and a bottle of rare 

wine, the latter a gift for a friend. At New 

York International Airport, the cab driver 

threw the case in the back. The bottle 

broke, soaking a year's work into an indecipherable 

mass of pulp! 

Eric Gurney, a veteran Walt Disney artist, 

addressed the Connecticut Ass'n of Industrial 

Nurses Februai-y 24 . . . Paramount, 

which has traditionally opened its product 

at the downtown Paramount Theatre, set 

"Summer and Smoke" for the Bailey Theatres' 

'Whalley, to follow the encore engagement 

of 20th-Fox's "The King and I" 

at the latter situation. 

The Bowl Drive-In, West Haven, was the 

first of the teiritory's underskyers to resume 

operations for 1962; the reopening 

bill PebruaiT 23 consisted of 20th-Fox's 

"The Comancheros" and "The Big Gamble." 

HARTFORD 

producer-director Paul DeTuccio of Hartford 

is reactivating Eastern Productions 

of this city, looking to an early 

autumn start on a projected three-feature 

film program. This summer he will be operating 

the 250-seat Canton Show Shop, 

summer theatre some 15 miles from downtown 

Hartford. DeTuccio has been busy of 

late directing U.S. Army training films . . . 

Alfred Alperin, Smith Management Co.'s 

resident manager at the Meadows Drive-In, 

and his wife Edith flew home from a twoweek 

sun-basking in Miami Beach, Fla. 

Alfred's dad, film industry pioneer Mike 

Alperin, has been in Florida since early 

January. 

Jack Sanson's hop>es for Rosalind Russell 

to participate in Stanley Warner Strand 

promotion for "A Majority of One" were 

dashed when the Waterbury-born actress 

had to bow out of the National Conference 

of Christians and Jews Statler Hilton dinner 

February 20 because of filming commitments 

for Warners' "Gypsy" in California. 

Miss Russell, meanwhile, has been 

named to the judges committee for the 

Home Builders Ass'n of Hartford Countysponsored 

search for a Connecticut state 

song. Her fellow judges include Sophie 

Tucker, Senator Thomas Dodd and Allen 

M. Widem, Hartford Times amusement 

editor. 

Ernie Grecula, former National Screen 

salesman here, is reported slated to announce 

a new industry affiliation shortly. 

He maintains residence in Avon, a Hartford 

suburb. 

Former state treasurer Joseph A. Adomo, 

frequently mentioned for a spot on the 1962 

Republican state ticket, has joined the 

camp of GOP gubernatorial hopeful John 

Alsop. Adorno, who is counsel for the 

Adorno Theatres, Middletown, will serve on 

the Alsop campaign committee. Adorno's 

dad, the late Sal Adorno sr., was a Connecticut 

fUm industry pioneer. 

The Theatre League of New London 

County sponsored a single performance of 

the touring company of "Critic's Choice," 

costarring Jeffrey Lynn and Wanda Hendrix, 

at the Stanley Warner Garde the evening 

of February 27 at $5.75 top. 

The Windsor Locks Rotary Club sponsored 

a screening of 20th-Pox's "Can-Can" 

at the Rialto, proceeds going to the 

Windsor Locks Library Fund campaign. 

Teenagers Midway Price 

NORWICH, CONN.—This eastern Connecticut 

municipality, apparently accustomed 

to price experimentations at motion 

picture theatres, has yet another innovation, 

the Stanley Warner Palace advertising 

a special price of 75 cents for high 

school students, somewhat below the adult 

charge, of course, and a notch above the 

35 cents admission for children. 

Theatre Editor Retires 

SPRINGFIELD—W. Harley Rudkin, veteran 

theatre editor and columnist for the 

Springfield Daily News, has retired fi-om 

fulltime newspaE»er work because of ill 

health. Rudkin, who joined the Springfield 

Newspapers in March 1933, will continue 

to write his "Family Fare" column and 

book reviews. 

"Misty' in Museum Series 

HARTFORD — Twentieth -Fox's "Misty" 

was screened at the Bushnell Memorial 

Auditorium Febniary 23 under sponsorship 

of the Children's Museum Favorite 

Film series. Admission was 75 cents. 

NE-2 BOXOmCE March 5, 1962

^ . / ,oI 

JMfc^SENlSAT.ONJoFTvÊlOA-noM! 

\^ .| ^^^ ^ I 

'iiiiiiliMP''^- ....-...^lilE ^'^^ 

EXTRA 

NTACT YOUR ./bnenlaa/i. ^ ^niiEnncuCLanaL 

BOSTON— Joseph Wolf, 20 Winchester Street, Boston 16, Massachusetts, HUbbard 2-3325

— 

BOSTON 

piper Laurie was presented Harvard's 

Hasty Pudding Theatricals' annual 

Woman of the Year award at a ceremony 

February 21 at the Hasty Pudding clubhouse. 

In accepting the award. Miss Laurie 

joined a long list of famous actresses who 

have received it in recent years. These 

include Grace Kelly, Gertrude Lawrence, 

Katharine Hepburn. Jane Fonda, Debbie 

Reynolds and Joanne Woodward. Miss 

Laurie won for her "outstanding comeback 

appearance" in "The Hustler" (20th Century-Fox 

The Hasty Pudding Theatricals 

) . committee said: "As a result of her role 

in 'The Hustler," Miss Laurie will undoubtedly 

be nominated for an Academy 

award as best supporting actress of the 

year. She was recently nominated as best 

foreign actress of the year in Great 

Britain." 

George Hamilton visited Boston, which 

he considers his home town having resided 

here on Beacon Hill when he was a 10- 

year-old, in behalf of "Light in the Piazza," 

which will be the next film at the Capri 

Theatre. The young film actor credited 

Rosanno Brazzi with much help in his 

playing of the young Italian lover opposite 

Yvette Mlmieux in "Light in the Piazza." 

"I thought how would Rossano have been 

20 years before," he related, "And then I 

HERE'S HOW . 

. . 









A Diyision of Radio Corporation of America 

48 North Beacon St. 

Boston 34, Mass. ALGonquin 4-2654 


With DISPLAY PRINTING from 

NE-4 

found a character and followed him about 

and did what he did." The luncheon for 

the press was arranged by Ed Gallner, field 

exploitation man for MGM, who also accompanied 

the film actor to Buffalo, Boston 

and Philadelphia. 

Film theatres are encountering their old 

bugaboo again this winter—weather warnings 

to stay out of Boston, made by radio 

and television announcers. With Febi-uary 

a month of snowstorms, and this year's 

month one of the worst in Boston for 

snow, with three heavy storms so far, 

there has been a rash of warnings to stay 

home from commentators, which has 

brought the ire, not only of the film business, 

but nightclubs, legit shows and dining 

out places as well. Exhibitors have pointed 

out that overdoing this type of warnings 

is "scaring the people into staying home." 

Some thought has been made by exhibitors 

towards appointing a committee to 

look into the situation and work with representatives 

of other show business attractions 

on the matter. 

Columbia's "The Three Stooges Meet 

Hercules" broke the house record of $19,- 

000 for the opening week at the Pilgrim 

Theatre, set by "Hercules," the Joseph E. 

Levine picture. Because of a locked-in 

date, the "Three Stooges" picture was 

moved to the Mayflower Theatre, also an 

ATC house, which plays second runs, on 

Washington street. The film was exploited 

heavily in the Boston area by John Markle, 

field exploitation man for Columbia, who 

arranged a press reception for the Three 

Stooges and full radio and TV coverage of 

their arrival in Boston before the picture 

opened. 

Forrest Tucker is the star of the road 

company of "The Music Man" at the Shubert 

Theatre here, which is berthed in for 

a long stay. The film star has been meeting 

old friends in the film business here 

and has presided at several press conferences 

with film writers. He gave Sam 

Goldwyn credit for launching his career in 

motion pictures in 1938. He appeared in 

such film successes as The Westerner, The 

Yearling. Wild Blue Yonder, Keeper of the 

Flame, Gunsmoke in Tucson, plus a long 

list of others. He Is the author of a play, 

"Tide's End," is currently working on a 

new play while in Boston with the musical 

and is also working on a television script 

about an Irish immigrant in America. During 

his stay in Boston, he is being most 

active in Variety Club charities. 

Alta Maloney, film critic for the Boston 

Traveler, ran a plus story for the film industry 

under her byline in the Traveler 

headlined: "Just Check the Marquees 

Movies Really ARE Better." The stoi-y lead 

stated: "It's not nice to keep nagging at 

people, but really if somebody doesn't, 

you're going to miss some very good movies. 

Then, who's to blame? This is a voluntary 

effort in these columns, since nobody's 

crying—business is pretty lively around 

town with some surprising spurts in spots." 

The film writer then mentioned all the 

films playing in town, with descriptions of 

each, and wound up: "And new ones will 

open in the next few days or weeks to 

supplement." 

Sammy Davis jr., appearing here at a 

night club coincident with the opening of 

"Sergeants 3" at Loew's Orpheum, had a 

press conference with Hub film writers, 

arranged by Joe Mansfield, exploitation 

field man for United Artists here. Davis 

said that although most people think that 

his group makes films for laughs, it is not 

true. "You don't pay $4,000,000 just to get 

personal kicks," he explained. "You may 

have a lot of fun on 'Ocean's 11' and "Sergeants 

3,' but there is no ad libbing. Maybe 

you get an idea for something funny, but 

you talk it out and rehearse it and finally 

get the director's consent before anything 

goes on the screen. Pictures are serious 

business to us." 

NEWHAMPSHIRE 

Qldtimers recalled that Abe Montague, 

69, who rose to become executive vicepresident 

of Columbia Pictures Corp. and 

died recently in Florida, began his career 

in New Hampshire at the age of 16. He 

opened a combination dance hall-movie 

theatre at The Weirs and expanded the 

operation into a small circuit of one-night 

shows in the neighboring communities of 

Meredith, Ashland and Center Harbor. 

During those days in 1914, Montague, a 

native of Roxbury, Mass., served as house 

electrician, projectionist, manager and 

pianist with the dance band orchestra. 

New Hampshire theatre managers had 

to frown on bad traveling conditions again 

Febmary 19, when another big snowstorm 

hit the state, reducing movie show patronage 

substantially. As much as 10 inches of 

new snow was added to previous accumulations 

in some areas. 

Roy Williams, Pcnil Castle 

Touring for 'Pinocchio' 

HARTFORD—Mrs. Ruth Colvin, Loew's 

Palace manager, hosted Roy Williams and 

Paul Castle of Disneyland, Anaheim, Calif., 

at a press luncheon here marking the encore 

booking of "Pinocchio." 

Prank Petraglia of the Buena Vista home 

office exploitation staff accompanied the 

duo to Connecticut's capital and thence to 

New Haven. Pix>vidence, Worcester, Boston 

and Springfield. 

BOXOrnCE :: March 5, 1962 

I

— 

— 

'1, 1 3' Is Very Large 

As Toronto Opener 

TORONTO— "One, Two, Three" loomed 

large in its opening at the Carlton as one 

of the two new pictures of the week, the 

other newcomer being "Murder She Said" 

which drew nicely at Loew's Uptown. 

"Rocco and His Brothers" had a good second 

week at the Imperial while the specials. 

"El Cid" at the Tivoli and "Holiday in 

Spain" at the University, continued with 

strength in their 10th week. 


Corlton—One, Two, Three (UA) 120 

Eglinron— Holiday in Spoin [Cinemirocle), 

loth wk no 

Hollywood— Breokfosf of Tiffony'i (Pora), 

1 Itti wk 100 

Hylond—Home in the Streets (20tti-Fox), 

2nd wk 105 

Imperial—Rocco and His Brothers (Astral), 

2nd wk 110 

Loew's—Sergeants 3 (UA), 3rd wk 105 

Tivoh—El Cid ( AA), 1 Om wk 110 

Towne—A View From the Bridge (IFD), 2nd wk. 100 

University—Judgment at Nuremberg (UA), 

2nd wk 110 

Uptown— Murder She Said (MGM) 110 

Montreal Boxoffice Turns 

New Films 

Upward for 

MONTREAL—With a good number of 

fairly outstanding offerings, local leading 

motion picture theatres repwrted fairly good 

business in the week under review. Such 

newcomers as "Rocco and His Brothers" at 

the Snowdon and "The Errand Boy" at the 

Capitol, along with the holdovers of some 

duration such as "El Cid" and the last 

showing of "King of Kings." made for good 

boxoffice traffic. 

Alouette—King of Kings (MGM), 

ISrh wk Excellent 

Avenue—The Greengage Summer (Col), 

3rd wk Good 

Copitol—The Errand Boy (Pora) Good 

Imperial—Judgment at Nuremberg (UA) ..Excellent 

Kent—The Innocents (20th-Fox) Good 

Loew's—^Tcnder Is the Night (20th-Fox) Excellent 

Poloce—The Devil of 4 O'Clock (Col), 3rd wk. Good 

Seville—Êl Cid (AA), 9th wk Excellent 

Sryswdon—Rocco and His Brothers (Astor) Excellent 

Westmount—The King and I (20th-Fox), 

reissues, 3rd wk Good 

'Town' Scores in Vancouver 

On Teens-Barred Policy 

VANCOUVER—A number of holdovers 

served to keep giosses on the down side 

here. "Breakfast at Tiffany's" was moving 

into the Strand after a successful lOin at 

the Capitol. "Town Without Pity," playing 

at the Plaza without teenagers, had a good 

week. 

Capitol ^Breakfast ot TiHony's (Poro), 

4th wk Good 

Orpheum—A Thunder of Drums (MGM) Fair 

Park—Whistle Down the Wind (Col), 9Xb wk. ..Foir 

Plazo—^Town Without Pity (UA) (3ood 

Stanley—King of Kings (MGM), lOtti wk Fair 

Stror*ct— Invasion Quartet (MGM) Foir 

Studio—Call Me Genius (IFD) Fair 

Varsity—Shadows (Lion tnt'l) Foir 

Vogue— Pocketful of Miracles (UA) Moderate 

'Tiffany's' Opens Fine 

In Brisk Winnipeg 

WINNIPEG—Cold weather continued to 

plague Winnipeg houses, but a few reported 

good business in spite of everything. 

Jim Fustey. Gaiety manager, reported 

"King of Kings" business down slightly, 

but still very good. "Breakfast at Tiffany's" 

got an excellent start at the Capitol. 

Capitol— Breakfast ot Tiffony's (Pora) ..Excellent 

Gaiety—King of Kings (MGM), 3rd wk. ..Very Good 

Gorrick—The Fiercest Heart (20th-.Fox) . .Average 

Kings—^Double 

Lyceum— 

Bunk (SR), 2nd wk Foir 

Hitler's Executioners (SR) Foir 

Metropoliton—The Second Time Around 

(20tti-Fox), 2nd wk Good 

Odeon 

Back Street (U-l), 4th wk Average 

Quebec Allied Asks Relief 

From Exorbitant Taxation 

MONTREAL—Quebec motion picture exhibitors 

are being discriminated against by 

"exorbitant taxation" and "excessive cen- 

•sorship fees." declared Gaston H. Theroux, 

president and managing director of Quebec 

Allied Theatrical Industries, Inc. 

QATI is spokesman for about 80 per cent 

of Quebec province's motion picture theatre 

operators. 

With 71 Quebec theatres closed since 

1953. he asserted the industry is "in distress" 

and he urged the provincial government 

to reduce censorship fees and the 

amusement tax and classify films in order 

to bolster admissions. 

Theroux said that the Quebec theatre 

act was outdated and unfair to exhibitors 

who are currently enduring one of the 

longest slumps in the motion picture industry. 

He said the censorship fees are the 

highest in Canada "and most likely in the 

world." The amusement tax also was the 

highest in Canada and he said there was 

a surtax in addition. 

The QATI chief asked for complete abolition 

of the surtax, a reduction in the 

amusement tax from 10 per cent to 6 per 

cent and elimination of the amusement 

tax on all tickets up to 35 cents. He said 

the QAIl has submitted a brief to the 

Quebec provincial government requesting 

a revision of the 1925 theatre act. 

The brief showed that 57 theatres had 

to close between 1953 and 1959 and that 

the number of admissions has declined by 

28.850.616 or 53 per cent since 1953. There 

are now 379 motion picture theatres operating 

in Quebec. 

"At a time when the returns were high 

in the motion picture business the exhibitors 

did not object to the high taxes," said 

Theroux, "but as everyone in the industry 

knows, things have changed considerably 

since television came on the scene." 

He noted that during 1960 and 1961, the 

trend downward continued and 14 theatres 

had to close their doors in Quebec province. 

The QATI statement came just a few 

days following another important report 

for the Quebec province's motion picture 

industry. A Quebec government committee 

issued a hard-hitting report, advocating 

radical changes in laws governing the 

industry. iThe government committee report 

is contained in another article in this 

issue.) 

Theroux touched upon the government 

report on censorship. He said that initial 

reaction was "on the whole" favorable. 

In regard to censorship fees, the QATI 

reported that the 1960-61 public accounts 

report showed that the Board of Cinema 

Censors had revenue of $205,508.44. while 

its operating expenses were $100,056.17. 

Vancouver s 'New Hollywood Taking 

Shape in Hollyburn Mountain Area 

VANCOUVER—A single street sign set 

in the midst of a ten-acre three-level slash 

on the side of Hollyburn mountain marks 

the end of the first stage of the $4 million 

Panorama Estates movie and TV development. 

The sign reads: "Folkestone Way" 

the main street in the new project, named 

for Viscount Folkestone of Salisbury, England. 

Panorama chaiiinan. 

The development is iiinning about six 

weeks behind schedule because of an unusually 

wet spring which turned excavations 

into seas of mud. An added complication 

was the striking of blue clay in the 

main sound studio excavation, where only 

mud and gravel had been anticipated. 

But progress on the site by contractors 

John Laing & Son has been steady, and 

officials ai-e planning completion of the 

studios by November and a start on shooting 

films in Januai-y- The next stage of 

development now will be the laying of water, 

power and gas to the building site. 

Water will be a costly item, involving a 

300.000-gallon reservoir, now under construction, 

on the mountainside above the 

site. 

Rough roads have been built in from 

Fifteenth street on the Upper Levels highway 

and from 24th street, but they are 

still readily negotiated only by jeep. 

Recently the site was visited by Walter 

Magginetti, Hollywood. 20th Centm-y-Pox 

producer, who will leave that firm to become 

production chief for Panorama. He 

has produced 250 pictures, most recently 

"The Marauders" with the late Jeff 

Chandler. The company announced that 

Kelowna has been chosen as the location 

for its interior shooting. Scripts for movies 

and TV shows are now being acquired. 

FoiTner lieutenant governor Ross is vicechaii-man 

of Panorama Estates, Brian Gattie 

is president, and Oldrich Vaslavek is 

executive vice-president. 

'Hawaii' on Pay TV at $1.25 

TORONTO — The Trans-Canada Telemeter 

system in Etobicoke had "Blue Hawaii" 

and "The Hustler" seven days in 

separate channels at $1.25 per performance. 

You could get "The Errand Boy" 

for $1 on any one of four nights. 

\ii i/ 

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premises on St. Denis street to larger quarters. 

Besse declared the move has become 

necessary as a result of expansion of business. 

The new address of Best Theatre 

Supply will be made known in the very 

near future. 

Bill Trow, president of Montreal Poster 

Exchange and Quebec Cinema Booking, 

traveled to Quebec City on business . 

Bill Spears, local manager. Empire Universal 

and Sovereign Films, accompanied 

by Frank Kowcenuk, sales manager for 

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Sovereign TV in Toronto, spent some time 

at Sherbrooke on business. Following the 

Sherbrooke vi.sit, Kowcenuk toured other 

points of Quebec Province accompanied by 

the company's sales representative, Peter 

Dansereau. 

Mrs. Edgar Noel (Suzanne Gravel), MGM 

office, received condolences from Montreal 

film people for the death of her mother, 

Mrs. Roma Gravel of St. Lambert. Mrs. 

Gravel's funeral service was attended by 

many executives and staff members of the 

MGM office as well as friends from all 

other Filmrow offices and theatres. 

. 

. . . 

Harry Cohen, an executive at Atlas Films, 

postcarded his office from Acapulco, 

Mexico, where he is holidaying with his 

wife . . Lucien Gamache, sales representative 

at Atlas Films, was reported doing 

business in Quebec City and the district 

Jean-Paul Hurtubise is a new assistant 

booker at Empire Universal. 

Visitors to the film exchanges were: Carl 

Brock, Princess. Cowansville, and Emile 

Forest, Regal, Montreal North. 

M. Destounis of the Laval Theatre advises 

this reporter that contrary to a report, 

contained in Februai-y 19 issue, the Amerivision 

Co., which has been operating the 

Laval Theatre as a house of outstanding 

motion picture films for some four months, 

will continue to operate along the same 

lines. Destounis said that agreement between 

the two parties will run to at least 

the end of this year. 

TORONTO 

The Ontario government has not yet given 

any indication of concessions to exhibitors 

in the way of amusement tax relief, 

although it has been stated that no 

new taxes or tax increases are planned at 

the present session which concludes at 

Easter ... A colorful oldtimer of the theatre 

business in Ontario, Barney Mechanic, 

77, died at Windsor where he had been an 

independent exhibitor for years until re- 

tirement. He was the owner of the Royal 

in 'Windsor, now closed. 

Sunday business has shown a good increase 

at the Odeon in Burlington after a 

slow start following the adoption of a permissive 

bylaw by the town council. Familytype 

pictures have brought out excellent 

Sunday crowds ... As yet there has been 

no announcement of sponsorship by the 

Motion Picture Industry Council of Canada 

of a general promotional campaign 

among theatres for the 1961 Academy 

awards to be announced April 9, but a cooperative 

drive is still passible. One problem 

is that Charles S. Chaplin, coordinator 

of previous promotions in Canada, resigned 

recently as general manager of 

United Artists Corp. in this country. 

Arrangements have been made for the 

first film festival in Brantford, to be sponsored 

by the University 'Women's Club and 

the Bell City Movie Club. The series will 

start March 9 with the showing of the 

French "'Wages of Fear" ... A special program 

in observance of Variety 'Week was 

arranged for the luncheon Tuesday (27) 

of the Variety Club at the Park Plaza Hotel. 

Guests included students fix>m the Variety 

Village School for Handicapped Boys. 

Charles Mason did the planning. 

OTTAWA 

^he first of a string of coffee houses, to 

be called the Le Hibou, has been opened 

in an upstairs location at 248 Bank St. 

They will offer programs of music and 

poetry . Famous Players Capitol 

was crowded to the doors Sunday night 

for a free concert by the central band of 

the Royal Canadian Air Force ... In a 

delayed court hearing, the Gerry Bisson 

Enterprises was fined $250 for infrsction 

of the Lord's Day act in holding stock car 

races on a Sunday last October. The defense 

was that admission tickets were sold 

only to club members. Sunday observance 

is still enforced in the Ottawa area because 

no local legislation has been approved. 

With the holding of "Back Street" for 

a foui-th week at the Elmdale and Somerset, 

a clever advertisement was used by the 

two theatres in the form of an open letter 

signed by Hayley Mills, young star of 

"'Whistle Down the 'Wind," offering 

regret 

for delay in opening of the latter pictui-e 

"The Hustler" at the Ottawa Centre, 

Manager Frank Gallop got real results 

by playing up the picture and its stars as 

contenders for 1961 Academy awards. Even 

the Oscar statuette was prominently depicted 

in the advertising. 

DISPLAY 

from 

Toronto Red Cross Branch 

To Hear George Murphy 

TORONTO—Film actor George Mui-phy 

has accepted an invitation to speak at the 

annual meeting of the Canadian Red Cross 

Society, Toronto branch. 460 Jarvis St., 

March 19. 

Murphy, who is also vice-president of 

Technicolor, is a member of the board of 

directors. USO National Council, which in 

1956 took over the functions of the Hollywood 

Coordinating Committee. He was 

president of the Motion Picture Industry 

Council in 1957. Diu-ing 1961 and again 

this year he has held the position of vicechairman 

in the Red Cross campaign. 

K-2 BOXOFFICE March 5, 1962 

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VANCOUVER 

^he Lord's Day Alliance, relaxing for the 

first time in its histoi-y its stand for 

a rigid obsei-vance of Sunday closing laws, 

has suggested "modernization" of the blue 

laws to "recognize" public preference for 

Sunday entei-tainment . . . Production has 

been started at the new polyethylene plant 

in Newton 30 miles from downtown Vancouver 

by Union Carbide of Canada. The 

new plant is operating seven days a week. 

Jack Reid, foiTner manager here for the 

JARO distribution exchange, is now managing 

the Hollies apartment building at 

49th and Western boulevard . . . Exhibitors 

in the smaller situations are kicking about 

the long waits they must undergo to obtain 

the better films . . . Stan Scanlon, a partner 

in the Cascades Drive-In at Bm-naby, 

is very ill from a lung infection. 

"Shadows," an import, is doing very good 

business at the Vai'sity . . . The towns of 

Strathmore, Cardston, Redwater, Consort 

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DeBeer, who sold his Star Theatre at 

Squamish, is building a new theatre at 

Hazelton in the Terrace-Smithers area in 

northern British Columbia. 

The father of Wally Hamilton, president 

of Trans-Canada Films, died in Vernon, 

B. C, at the age of 83 . . . Prank Gow jr., 

a longtime Famous Players manager, is 

now in the office furniture business right 

around from the theatre section. 

WINNIPEG 

The amusement tax committee of the 

Manitoba Motion Picture Exhibitors 

Ass'n may have made some headway in 

their continuing fight to abolish the provincial 

tax. In a weekend of closed discussions 

with Manitoba Premier Duff Roblin, 

the association reported receiving a very 

favorable hearing. Harry Prygrocki, president 

of the Manitoba Motion Picture Exhibitors 

Ass'n, said Premier Roblin gave 

the association assurance of some tax relief. 

However, to what extent, he was not 

prepared to commit himself. Ken Beach 

is chairman of the tax committee. 

Dave Rothstein, Rothstein Theatres, is 

leaving for a one-month holiday in the 

Caribbean . . . Odeon Morton general manager 

Harry Hurwitz is up and around after 

a recent five-week illness. 

John Ferguson, western division manager 

for Famous Players Theatres, is leaving for 

a three -week holiday in Texas . . . Barney 

Brookler, Associated Theatres and former 

BoxoFFicE correspondent, is entering a 

hospital for five days. 

Scene From 'Rocco' on TV 

Costs CBC Aide His Job 

TORONTO—Following the use of a clip 

from "Rocco and His Brothers" as part of 

the On the Scene television pix>gram, the 

Canadian Broadcasting Corp. announced 

the i-emoval of William J. Bolt, supervising 

producer in Toronto. 

The government broadcasting agency 

issued a public apology over the use of a 

scene from a motion pictm-e which has 

been placed in the "Restricted" category 

for theatrical release by the Ontario 

Board of Motion Picture Censors. This 

board, however, has no jurisdiction over 

TV programs. 

The Astral feature was in its second 

week at the Famous Players Imperial, with 

attendance limited to persons 18 years of 

age or older. 

The CBC took action following many 

complaints over the natiu-e of the short 

sequence from the theatre print, and expressed 

regret over what it called a "mistake," 

saying it was realized the clip was 

not suitable for family viewing. Bolt, the 

CBC official, was demoted but not dismissed 

because of the incident which has 

served to revive an agitation for some 

form of censorship for TV programs. 

Only recently the CBC was in hot water 

over a bedroom scene in another program, 

with a demand being made in Parliament 

for increased control over the government 

network. 

CAIQAR^ 

H proud father these days is Danny Boyle 

of the Empress Theatre at Fort Mac- 

Leod. Danny's son Neil, an artist, is receiving 

wide recognition for his artwork on 

"State Fair." Danny himself is a current 

guest of the United States government on 

a tour making the missile bases south of 

the border as a member of a Canadian 

goodwill contingent. 

John Garden of the Strand lost no time 

in capitalizing on astronaut John Glenn's 

journey in Friendship 7. The day of the 

space shot saw "Threshold of Space" blossoming 

on the marquee of the Strand . . . 

"Saturday Night and Sunday Morning" 

went a second week in the Uptown . . . 

Bill Cole of Yellowknife, wintering in 

Calgary, is campaigning for the Family Y. 

The Rank office is receiving numerous 

requests for publicity stills for "Night to 

Remember" as the 50th anniversary of the 

Titanic disaster April 5 approaches ... A 

certain pitch of excitement is discernible 

along Fihnrow as Academy award time 

draws near. CHCT-TV is preparing for its 

annual interview of special guests. This 

year it will be Bob Stern of 20th-Fox, Joe 

Garfin from Universal, United's Buster 

Radis and Don Menzies of the Palace. Vacationing 

in Bermuda was Prank Christou 

of the Lux Theatre, Banff. 

Leslie Parrish in 'Clandidate' 

HOLLYWOOD—Leslie Parrish joins topliners 

Prank Sinatra, Laurence Harvey and 

Janet Leigh in "The Manchurian Candidate." 

Miss Parrish will portray Harvey's 

love interest in the George Axelrod-John 

Frankenheimer coproduction for UA release. 

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One of them is exactly right for you! Either of 

them can help you increase total refreshment sales 

and give you more profits per square foot. Look 

at these outstanding merchandising features: 

accommodates all size drinks. Three IVs -gallon 

syrup tanks give big capacity. 9 Rugged 

Construction — durable Implex plastic cabinet. 

For further information, see your representative 

for Coca-Cola, or write: Manager, Vending and 

Equipment, Fountain Sales Dept., The Coca-Cola 

Company, P. O. Drawer 1734, Atlanta 1, Georgia. 

Manufactured and distributed by The Dole Valve Company. Chicago, Illinois OE REGlSttBEO TRADE! RK5 Of THE CO' i-COLA COMRANV, 


. . the 

MARCH 5, 1962 

con t e n t 6 

It is a rare person indeed 

who goes to the motion picture theatre 

these days without at least one visit 

to the refreshment counters, because 

food and drink have become an integral 

and pleasurable part of moviegoing. 

Given this 

natural inclination on the 

part of the public, it behooves the theatre 

concessionaire to make the most 

of his golden opportunity—and golden 

it is, according to reports from theatremen 

everywhere. 

in 

Promotion, of course, is the big tool 

concessions merchandising, but first 

there are some basics in the food 

operation. It is basic that the quality 

of products offered is the finest, that 

personnel be fastidiously clean and 

neat, and all the equipment likewise. 

And there is a need for charm—not the 

glamor-girl type—but the kind of charm 

that is expressed in a pleasant smile, 

courteous attention and cm obvious desire 

to please. 

Given these rudiments of a good refreshment 

service, the smart concessionaire 

exerts every possible effort 

to create an attractive stand or cafeteria 

by frequently changed displays 

and intriguing backbar treatments, the 

latter especially important in indoor 

theatres. The concessions area should 

be bright in color, well-lighted, and 

decorations should be gay — even 

amusing. 

Promotions can run the whole gamut 

from sampling (always good when introducing 

a new item), 

food and drink 

combos, free theatre tickets to starred 

large cups or boxes, to a free refreshment 

item to the car owner who finds 

his license number posted in the (drivein) 

concessions . 

list is endless. 

And don't forget your own screen. 

It's made to order to attract more patrons 

to 

your refreshment counters. 

^ 

CONCESSIONS AND AUTOMATIC VENDING: 

Hot Dogs—Sales Up in Theatres With Showmanship in Promotions 6 

Money in the Banks—RKO Theatres Uses Minimum of 

Two Venders in Each Location 10 

Color Is a Factor in Concessions Sales 12 

Concessions Goes to Sidewalk for Special Events 16 

GENERAL ARTICLES: 

New Year-Round Drive-ln in Lexington, Ky Frances Hanford 17 

Concrete Ideas on Selection of Screen Given Exhibitor. .Wes/ey Trout 18 

Drive-ln Theatre Operational Tips 20 

Long-Shuttered Theatre to 

New Life as an Art 

House and Center Martha Lummus 22 

DEPARTMENTS: 

Refreshment Service 6 Readers' Service Bureau 31 

New Equipment and 

Advertising Index 31 

Developments 28 About People and Product .... 32 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. 

Editorial or general business correspondence should be addressed to Associoted Publicotions, 

825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eostem Representative: 

D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; 

Central Representatives: Louis Didier, Jock Broderick, 5809 N. Lincoln, Oiicago 45, ML, 

Western Representative: Wettstein, Nowell & Johnson, Inc., 672 Lofoyette Place, Los 

Angeles 5. Calif.

Profits pop 'way up when you sell Pepsi and popcorn! 

Your Pepsi-Cola bottler will show you how to make 

the most of these two money-makers. Call him today! 

"Pepsi-Cola" and "Pepsi" are trademarks ofPepsi-Cola Company. Reg. U.S. Pat. Off. 

BOXOFFICE :: March 5, 1962

HOT DOGS ^^ 'N THEATRE SALES 

Showmanship in Promotions 

Stimulates Hot Dog Sales 

In Canada and the U.S. 

I 5AV IT 

Mot dogs are "hot stuff" at both 

drive-in and indoor theatre concessions 

and are ringing up an ever-increasing percentage 

of the cents per person on the cash 

registers. 

While the demand for "America's 

favorite" snack sandwich is ready-made, it 

is amazing how it can be further stimulated 

by emphatic merchandising promotions, 

as theatremen across the country 

and in Canada have proven. 

In the Dominion, two Capitol Theatres 

put on two capital hot dog promotions that 

won first and second prizes in the Shopsy's 

Sweepstakes sponsored by Theatre Confections, 

Ltd., and Shopsy's Food Products, 

Ltd., last year. First prize of $150 went to 

Bob Harvey, Capitol Theatre, North Bay, 

Ontario; and Bill Trudell, manager of the 

Capitol in London, Ontario, placed second 

for $75. In all, $400 was awarded; and the 

entries were so excellent, and the winners 

so close, that the percentage of increase in 

hot dog sales determined the final winners, 

although originally, the highest percentage 

of increase in gross overall sales had been 

a factor. 

Best of all, the increased level of hot dog 

HOT 

Talk about making patrons hot dog conscious— if this massive display doesn't do ii, what would? 

Dreamed up by Manager Bob Harvey, Capitol Theatre, North Bay, Ontario, it helped win top prize. 

sales attained during the contest has continued 

to hold up. 

The eight-week contest began April 1 

and ended May 27, with the first eight 

weeks of 1961 the basis of each theatre's 

quota. Shopsy's (the wiener supplier! provided 

special advertising material for each 

theatre, and each entry received a gift of 

a Shopsy's food package. 

During the entire first month of the pro- 

Hot dog eating contest (for prizes) was big hit at the North Bay Capitol; so successful it was repeated 

at second matinee. This photo and one of the crowded auditorium appeared in the newspaper. 

motion, patrons of the Capitol in North 

Bay were greeted by the doorman wearing 

a towering Shopsy's chef's hat: ushers and 

usherettes also wore the hats, and also the 

concessions attendants. 

At the refreshment bar the hats were 

also used to top the backbar display which 

featured a musical theme and "dancing" 

Shopsy's (cardboard placards of hot dogs 

tripping the light fantastic^. Each placard 

bore a different saying, such as, "B# 

Have a Shopsy" and "No T for 2 but 

Shopsy for U." A huge facsimile of a hot 

dog was centered near the top of this backbar 

display. 

Point-of-sale material covered the whole 

front of the stand and on either side were 

huge poster cards with tie-in copy. A top 

line of "No Matter How You Say It" was 

followed by selling copy written in Chinese, 

Dutch, German, Yiddish, French, Italian 

and English. All the wording was authentic, 

although Harvey had quite a time getting 

the Hebrew because none of the younger 

generation could do the writing. The signs 

were real "people-stoppers!" 

Of course, the hot dog machine was 

moved to the front of the counter, the concessions 

attendants always suggested a hot 

dog to patrons, and the dancing dogs 

were placed around the theatre in other 

areas. Even the staff became hot dog 

eaters. 

For the second month, while not com- 

The MODERN THEATRE SECnON

' 

The first month of the contest at the North Bay 

Capitol, all employes wore Shopsy's chef's hats. 

For variety, all theatre personnel wore a different 

type of promotional hat during the second month. 

news editions. The spontaneous cheer that 

was sent up by the 1,200 kids was "Come 

on 'John.' 'Sally' or 'Joe'—Chew That 

Shopsy, Chew That Shopsy! Chew That 

Shopsy!" 

On Saturday the 20th, Harvey rented the 

theatre to the Daily Nugget to promote the 

Department of Lands and Forests conservation 

program. For this the Nugget ran 

a full page free, advertising the free show 

of three color cartoons and a full length 

technicolor feature, stage entertainment 

by students of an accordion school, the 

special lobby display of forest fire prevention 

tips and the hot dog eating contest. 

In addition to the ad there was a writeup 

on the local page. 

The Nugget received so much favorable 

comment on this show that the paper asked 

Harvey to stage another hot dog eating 

contest for them which was attended by 

1,400 children. Pictures of the kids in 

action in the contest and part of the crowd 

were published in the paper. 

Harvey said the only headache was to 

pletely changing the theme of the promotion, 

the Capitol did change the tune. 

From Saturday May 13 until Tuesday May 

23rd a hot dog eating contest was played 

up in all newspaper ads. On Saturday the 

13th, Harvey rented the theatre to Pepsi- 

Cola and approximately 1.200 kids attended. 

Although Pepsi donated a bicycle 

for a lucky draw, the big attraction as 

played up by the TV station was the eating 

contest. 

All eating contestants wore chef's hats. 

and this was the first time in local history 

that a theatre party was played on the TV 

news, showing the kids busily chewing 

away, on both the 6:15 p.m. and 11:15 p.m. 

""TIk best and mo^^^ 

cielicious in 

HOT PQk 

At the Capitol Theatre in London, Ontario, patrons 

were exposed to this big lobby showcase display 

promoting hot dogs (right), and then to the extensive 

backbor point-of-sale material at the concessions 

(below). This theatre placed second in contest. 

/I m 

%^ £H0P2Y 

The best and most^J 

delicious in 

HOT POGfi 

Ewe^ One N©ti)/ 

select ten contestants from at least a few 

hundred volunteers. 

All prizes for the eating contest and the 

grand prize of a portable, transistor clock 

radio were promoted. A card on the bar 

las well as newspaper advertising) gave 

the Parker-Suave Furniture Co. credit for 

the $80 grand prize which was awarded for 

the purchase of a 20-cent hot dog and the 

best hot dog jingle. 

The response to the contests was a 

smashing success. The candy bar was 

again dressed to sell hot dogs and "sell hot 

dogs we did," said Harvey. 

The hot dog promotion at the Capitol in 

London hit the patrons as soon as they 

arrived at the boxoffice, with the cashier 

wearing a Shopsy hat, different from the 

chef type. The promotion followed them 

up the lobby to the concessions bar, past 

the ticket taker also wearing the special 

hat, and hot dog sandwich stickers on the 

floor. There was also a big display in the 

lobby showcase. 

Sampling played a big part in the promotion 

in this theatre. Concessions girls, 

wearing the hats with a band across them 

saying "Enjoy a Sample" offered bite size 

Continued on following 

page 

BOXOFFICE :: March 5. 1962

Hollywood 

does 

Revolving Spit Attracts Attention to Hot Dogs 

Hot dogs are a popular and profitable item at 

the Rialto Theatre, Columbus, Ga., a Martin 

The Rialto Theatre, Columbus, Ga., 

has been successfully selling hot dogs 

for over five years, and is just one of the 

Martin Theatres where the acceptance 

of patrons has convinced the circuit 

that it is a much desired item. 

According to Jim Hoover, circuit concessions 

manager, the rotisserie-type 

unit 

I i 

Servemaster a 

better job of selling than the old models 

which were completely closed in. The 

turning of the hot dog while it is cooking 

attracts attention and creates a desire 

for this item, and the unit is placed 

riglit up front on the counter. Also, 

aroma is a plus factor. 

The hot dogs are 15 cents, and patrons 

are permitted to take them into the 

circuit theatre. The revolving spit is placed on 

the front of the counter to attract attention. 

auditorium. There are few maintenance 

problems, and no preparation problems, 

as the bun is placed in a paper tray, the 

hot dog inserted and mustard or catsup 

placed on top. These are the only two 

condiments that are used. 

Over a period of time, the concessions 

attendant has learned the quantity of 

hot dogs that is likely to be puixhased 

by the patrons. The type of the picture 

has a great deal to do with it. The 

frozen wieners are placed on the floor of 

the hot dog machine as this helps to 

thaw them. They are then placed on the 

spits. Leftovers, and they are few, are 

wrapped in foil, placed under refrigeration 

and are the first wieners that are 

reheated and sold the next day. 

Trailers a Big Help in Selling Hot Dogs 

By 

PAUL RICKETTS 

W E BOUGHT ONE OF the hot dog 

trailers from Filmack last year that had 

th? "July Is Hot Dog Month" clip on the 

end of it, and used it all that month. 

We take all the free product trailers we 

can get—and buy some that are suitable 

—and we have them made up into two 

reels wliich we alternate from week to 

week. Mainly, we use them to kill time and 

make a longer concessions break, but it 

serves the extra pm-pose of getting the 

names of our products before the potential 

customers. We took off the July clip at 

the end of the month and continued to 

use the balance of the trailer, and will put 

the clip back on again next July. 

I can't say whether we experienced an 

immediate upturn in hot dog sales. We 

don't keep detailed records on each item 

as the circuits do, we are just too busy 

doing all the jobs that the family has to 

do to keep these small situations going. 

However, we did have a very nice overall 

increase in concessions sales at the local 

(Ness City, Kas.) drive-in last summer. We 

credit this in part to good merchandising 

and good service. 

For hot dogs we use a Roto-Grille which 

we have had for a number of years. We feel 

that it does the best job of any equipment 

with which we are familiar. We do have a 

Clark radiant broiler for hamburgers, and 

we can fix a hot dog on this that is just 

super delish, it tastes just like it was 

roasted over an open fire: but this is not 

practical for volume. We use this for orders 

later in the evening when the Roto-Grille 

doesn't have any dogs on it. This does help 

us to control our leftover problem which 

is thus kept at a minimum. 

Om- leftover problem is really not much 

of a pix>blem, unless for some reason they 

aren't eating hot dogs that night. However, 

we usually find this out early enough 

to pull the wieners off so that they are 

reusable later. Also, those that are pulled 

off can be fixed in the Clark broiler and 

are very good. Since members of the family 

are always working in the stand, we are 

able to keep a little closer tab on these 

things than we might otherwise. 

How do we gauge the number to have 

ready? We just play it by ear and it works 

pretty well. Of course, if the boxoffice is 

running heavier or lighter than usual I 

try to keep them advised in the concessions 

stand. 

We get 25 cents for a hot dog. We keep 

relish, mustard, catsup and onions on the 

condiment stand. We use evaporated onions 

that we buy in a No. 10 can and just add 

water, and we find they are very satisfactory. 

We try to make use of all trailers and 

display materials that the various companies 

and associations fmTiish to us, so 

we m-ge more companies to make this material 

available in as wide a variety as 

possible. A manufactui-er who spends a 

few bucks for a good trailer to give to me 

gets the cheapest per exposure advertising 

possible, as we show it and reshow it two 

weeks later, and again two weeks later, 

and—this goes on all season. 

We feel it is good for our business and 

it is certainly good for the manufactm-er's 

business to keep his product before our 

customers week in and week out. Even if 

they don't buy it fi-om me they may buy 

it 

somewhere else! 

Hot Dogs in All-Type Houses 

Wometco Theatres were among the first 

to sell hot dogs in indoor theatres as well 

as drive-ins, and have never yet had to discontinue 

because of patrons' objection to 

aroma. Obviously, the patrons like it. 

Van Myers, concessions director, sells in 

all class houses; and for 20 cents in neighborhood 

and 25 cents in first-run theatres. 

The hot dogs sell as well in first-runs as in 

subsequent houses. In double-feature 

houses, they sell better and the patron 

sales are stimulated by trailers which all 

the theatres have available. 

The amount to prepare is gauged on 

potential attendance and past experience. 

Kid show potentials, for instance, ai"e 

heavy on weekends when the kids are there 

three or four- hours. 

The wieners are placed on the rotisseries 

as needed (Wometco uses Greer hot dog 

machines and Savon bun warmers ) . Buns 

are not ordered too far in advance and 

there is no left-over problem to speak of. 

All stands are in direct line of traffic into 

the theatre. 

HOT DOG SALES UP IN THEATRES 

Continued from preceding page 

pieces of hot dogs skewered on tooth picks 

in tlie lobby and at the concessions stand. 

Every Saturday afternoon free hats were 

given to kids with the purchase of a hot 

dog. 

Manager Bill Trudell secured the cooperation 

of CFPL Radio in the Free Press 

Building, which lent its large window for a 

week-long display featuring "Shopsy Time 

at the Capitol." Newspaper publicity was 

also given. 

Trudell promoted free Pepsi -Cola and 

cups and offered a free Pepsi with purchase 

of each king-size hot dog i30 cents >. 

The king-size was featured in a lobby display 

panel. 

The concessions stand and backbar featured 

hot dogs with generous use of pointof-sale 

material and the hot dog machine 

was given up front position on the bar. 

8 The MODERN THEATRE SECnON

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BOXOmCE :: March 5, 1962

MONEY 

in the 

BANK[!$ 

RKO Theatres Uses Two-Vender Minimum 

In 

Each Location, Attractively Linked 

Installation of drink dispensing machines in RKO Theatres 

circuit houses is a matter of high attention to detail and appearance, 

with emphasis placed on bringing out the beauty of the 

machines themselves and the desirability of their contents. These 

factors are emphasized in several ways by RKO concessions director 

Lee Koken. Dispensers are used in banks of two or more 

and are recessed into walls wherever possible, with five-inch panels 

used between the machines to add unity. The banks then are 

framed, usually with classic simplicity, using a variety of decorative 

effects—wooden mouldings, paneling, wallpapers of simple 

but effective design. 

Unobtrusive lighting fixtures placed within the framing above 

the machines ceist a soft glow over the dispensers to further insure 

maximum patron attention to the product available. Eye 

appeal is an important factor in merchandising of automaticvended 

beverages. 

All of the machines used in the RKO houses are unifoiTn in 

size, color and design. The circuit places two machines on each 

floor wherever it is physically possible, with the second machine 

serving as an insurance policy in case of breakdown in the first. 

The 3,300-seat, downtown first-run RKO Albee in Brooklyn is 

a classic example of the drink dispenser bank system at its ultimate. 

Six Apco machines, seen in the photo below, each connected 

to the other with a five-inch panel, make the entire installation 

app>ear as one unit. The machines are located in the lobby foyer, 

which is 

IPi 

. 

a dead-end, head-on approach as patrons leave the the- 

7iH^ 

RKO BUSHWICK, BROOKLYN 

A canopy and overhead lighting give unity to the installation of two 

Apco beverage machines in the orchestra toyer of the Bushwick Theatre, 

Brooklyn, N.Y. The machines are placed in a recess in the wall directly 

opposite a new candy stand, and, as with all banks of machines in the RKO 

circuit, the units are connected by a five-inch panel, giving the appearance 

of one continuous machine. Two additional machines, side by side with a 

connecting panel, also are located on the mezzanine foyer of this theatre. 

All of these machines serve ten-cent drinks. 

atre auditorium through an arch. As they near the machines, 

they must turn right in order to exit. 

The candy stand is located in this same area with a head-on 

approach as patrons enter the theatre. It is on the opposite wall, 

with a dead-end approach from the outer lobby. Patrons entering 

the theatre must tuni right past the drink machines and walk 

straight through the arch to the theatre. Each of the Apco machines 

shown serves six flavors, dispensing nine-ounce drinks with 

crushed ice at 15 cents each. The flavors available are Coca-Cola, 

Pepsi-Cola, root beer, ginger ale, and both carbonated and noncarbonated 

grape, orange, chen-y and lemon-lime drinks. Two 

other six -unit Apco machines are located side by side, with a connecting 

panel, on the left mezzanine dispensing six-ounce drinks 

without ice at ten cents each. 

10 The MODERN THEATRE SECTION

to\.t O'l**^ 

''''"'*^«„ 

RKO PROCTOR'S, 

NEWARK 

Bonks of beverage machines ore located at 

heavily trafficked points where patron impact is 

greatest in RKO Proctor's, Newark. Here, also, the 

circuit carries out its decor by recessing dispensers 

into walls which ore paneled or decorated to emphasize 

the machines. 

An old concession stand area in the outer lobby 

is utilized, left above, for two six-unit Apco beverage 

machines, recessed into the subtly decorated 

corner wall. Drinks from these machines sell for 

ten cents for six-ounce sizes, without crushed ice. 

Patrons must pass the machines on the way in or 

out of the theatre ond olso must pass them on the 

way to an elevator (opposite the left machine and 

checking lockers) which takes them to a separate 

ond independent art theatre atop Proctor's colled 

the Penthouse Cinema. 

In addition, patrons have other machines avail 

able in the Penthouse Cinema—o six-unit beverage 

machine finished in white which dispenses nineounce 

drinks at 15 cents each with crushed ice; a 

white, with gold-speckled formica, candy case and 

a 30 inch Bally case, finished in the some color 

scheme which is operoted by an attendant. 

The Penthouse Cinemo seats about 700 persons, 

while the downstairs Proctor's accommodates about 

2,200 in its main floor and balcony. Proctor's is an 

exclusive downtown first run. 

Proctor's patrons coming from the main auditorium 

face head-on into a second bonk of dispensers, 

shown at right above. These ore six-unit 

Apco machines, which ore used to dispense 12 different 

flavors, served with crushed ice at 15 cents 

each in nine-ounce cups. 

These machines, connected with a five-inch ponel, 

ore recessed into a stock room woll and adjoin o 

large candy stand. They ore located at the rear 

outside wall, opposite the orchestra aisle doors. 

Additional attention-getters provided around the 

machines include the half-circle compo board sign 

above the machines, decorated with cutout raised 

lettering and a smoll lighted "Beverages" triangular 

sign, which costs a soft light over the front of the 

machine. 

There also ore two other six-unit beverage machines 

located at two different upper floor levels in 

Proctor's, with six-ounce drinks at ten cents. 

Find Crushed Ice at 15c a Good Seller; 

Candy^ Cigaret Venders in All Theatres 

By LEE KOKEN 

RKO PROCTOR'S, YONKERS 

Beauty through simplicity of design is used in the ponel which 

frames the two Apco six-unit beverage dispensers in RKO Proctor's, 

Yonkers, N.Y.; focusing added attention on the machines themselves. 

An old candy stand location in the right wall of the orchestra foyer has 

been used here to recess the machines which ore located to the right of 

the candy stand. The candy stand of the 2,000-seat theatre is recessed 

into the orchestra auditorium seating section. Due to a physical problem 

in the theatre, there are no machines located upstairs. The dispensers 

shown here ore connected by a ponel and dispense 15-cent drinks with 

crushed ice in 12 flavors. 

We have found that 15-cent crushed ice drinks have been accepted 

enthusiastically by the moviegoing public and unit sales are 

exceptionally good. In all of our theatres we also have ten-unit 

candy machines and in most our theatres we have 20-unit cigaret 

machines. Depending upon the theatre, available space and the 

gross potential, we have anywhere from one to three candy machines 

per theatre and anywhere from one to three cigaret machines 

per theatre. At the present time we are using DeGrenier equipment 

for dispensing candy and cigarets. 

The Union News Co. operates our refreshment stands and all 

vending machines. All machines are uniform in size, color and design. 

We have many other theatres with banks of beverage machines, 

but they are not recessed or enclosed in a niche with a 

canopy. For example, the Madison in Brooklyn has four in a 

bank on the orchestra floor and two grouped together upstairs. 

Keith's, Flushing, and the Alden, Jamaica, each have three in a 

bank on the main floor and two beverage machines upstairs. The 

Pantages In Hollywood has four on the main floor, two in each 

grouping, serving crushed ice drinks. The Golden Gate Theatre in 

San Francisco has four beverage machines on the main floor, two 

in each grouping, serving crushed ice drinks at 15 cents plus two 

ten-cent beverage machines on the mezzanine. 

Even in the smallest location, if at all physically possible, we 

believe in having two beverage machines on one floor, grouped together 

if possible. This is true in one of our smallest operations, 

Marshalltown, Iowa. Beverage machines or anything mechanical 

always seem to break down during a peak period or when most 

needed, therefore, the second machine is 

sort of an insurance policy 

if one machine breaks down, there is always another operating. 

When both are functioning properly the patrons are served much 

more quickly and also get a wider selection of flavors. 

BOXOFFICE :: March 5, 1962 II

- 

— 

ALES 

TIMULATORS 

SERVO-MAT 

automatic butter dispenser . . . 

modern . . . efficient . . . durable 

. . . proved in thousands 

^ 

of locations 

Color Is Factor in Concessions Sales 

The psychology of color, long apparent 

but neglected area of study, and its effect 

on sales and buying motivation is proving 

of interest to not only theatre equipment 

designers and manufacturers but also to 

exhibitors and others concerned with vending 

and concessions sales. 

Theatre equipment manufacturers, even 

though they haven't the facilities for extensive 

color psychology studies, rely on industrial 

finishing suppliers and services 

such as DuPont, which has available research 

on color and merchandising. 

For the exhibitor, usually it is well that 

he follow the standard manufacturer 

finishes on his vending and concessions 

supplies. However, in basic concessions 

decoration where the exhibitor has the 

say-so on wall, floor and trim colors, he 

must consider color effects on patrons 

color psychology. 

A psychological study made at Johns 

Hopkins University, for instance, found 

that walls painted blue or green led to 

more calmness and relaxation than walls 

painted a neutral color such as grey. In 

addition, blue and green seem to recede 

into the background making rooms appear 

larger than they are. 

Warm colors, such as red, yellow and 

orange, however, stimulate emotions and 

appear closer than they really are. according 

to the Johns Hopkins study. 

Market researchers explain that color 

determines why people buy as they do, 

and they list among their findings that 

brown will sell coffee, baked beans or 

tobacco, but it won't do a thing for hardware, 

which moves best against blue. 

Take the example of the margarine 

manufacturer who used a cake of blue ice 

on his package and found his sales lessening 

day by day. Market researchers found 

that the blue ice started shoppers on the 

wrong train of thought—blue ice, lifeless, 

unnatural, synthetic! A new drawing, the 

margarine bar against a background of 

colorful flowers, brought more positive associations 

and sent sales up. 

Theatremen, though they may feel inadequate 

in the matter of color selection, 

should devote much thought to the psychology 

of color in redecorating, not only 

their concessions bars, but other parts of 

the theatre as well. Assistance is available 

from paint companies and from research 

institutions such as DuPont. 

The first show 

is in the lobby 

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Concessionaires 

Schedule 

Meetings in Three Cities 

Harry Mandel, vice-president of RKO 

Glen Alden Corp. and president of RKO 

Theatres, Inc., will be one of the guests of 

the National Ass'n of Concessionaires eastern 

regional meeting March 20 at the Park 

Sheraton Hotel in New York City. Emanuel 

Frisch, president of ACE and an executive 

of the Randforce Amusement Co., Brooklyn, 

also will be a guest and a speaker at 

the session. 

Irving 

Shapiro, Concessions Enterprises, 

Boston, and NAC regional vice-president, 

is chairman of the NAC eastern meeting, 

and Lee Koken, RKO Theatres, New York 

City, and past officer of NAC, is co-chairman. 

The session will start at 10 a.m. and 

will break at noon for a luncheon to be 

hosted by Coca-Cola. A reception following 

afternoon adjournment will be sponsored 

by Pepsi-Cola. 

Additional regional meetings are scheduled 

for March 8, during the Show-A- 

Rama V sessions in Kansas City, Mo., and 

on May 8 at the Lord Simcoe Hotel in 

Toronto, Ont. 

The Kansas City meeting will draw over 

800 exhibitors from 20 to 25 states. 

Movies are better than ever. So are 

the appetites of the people who 

enjoy them. That's where your ice 

cream novelties get into the act. 

Especially when they have a 4-star 

display in a Bally Case. Gleaming 

Porcelain finish gives real showmanship 

to your products. Whether it's 

in theatre lobbies or in drive-in 

refreshment counters, the result is 

the same in both places ... increased 

ice cream sales. 

Model TI-30 above for 

theatre lobbies, 30" 

long, Approx. 875 

novelties. 

Model TI-43 to right 

for drive-ins, 43" 

long, Approx. 1194 

novelties. 

Bally Case and Cooler, Inc, 

Bally, Pennsylvania 

Write Dept. BX for more details. 


. 

shrimp Rolls Join Items 

in Drive-in Concessions 

Chinese shrimp rolls, once considered part 

of an exotic cuisine, have joined the list 

of "finger" foods available at many U.S. 

Quality 

BUY 

Is The A Word For 

In the Golden Palace preparation room 

drive-ins, with excellent patron response, 

according to Golden Palace Food Products, 

Inc.. supplier of shrimp and egg rolls and 

other Chinese foods. 

Response at drive-ins has been sufficient. 

Golden Palace executives said, to 

warrant special promotions for theatres. A 

full -color film trailer is furnished by the 

company to whet viewers' appetites; 

streamers and cards for the concession are 

available and. wherever suitable. Golden 

Palace also offers full -color Ektachrome 

prints for display panels. 

High quality small shi-imp. 120 count 

per pound raw, are used in the rolls. The 

shrimp are peeled and deveined and, becau.se 

of their crispness. a high percentage 

of Icelandic shrimp or tho.se from northern 

waters is used. 

The shrimp rolls are cooked in small 

batches, the "wok" type cooking which the 

company asserts has centuries of Chinese 

tradition behind it. making for easier 

handling and control. A taste test, as well 

as tests for color and texture are made of 

every batch. 

Frequent freezer checks in the plant assure 

that temperatures do not vaiT more 

than five degrees from zero at any time. 

The egg and shrimp rolls are quick-frozen 

in a plate-type freezer at temperatures 

down to 30 degrees below zero, with freezing 

speeded by added blowers. 

Dr Pepper January Sales 

in Record 30V2% Gain 

Dr Pepper syrup sales gained 30 '2 per 

cent in Januai-y. topping all previous 

records to establish a new all-time January 

high for the 76-year-old company. According 

to Dr Pepper president Wesby R. 

Parker, the record gain came in a month 

of unusually severe weather plaguing the 

soft drink industry and sometimes temporarily 

halting bottling operations. 

Parker credited increasing demand for 

hot Dr Pepper with a substantial contribution 

to the increased sales and listed other 

factors including extensive market development 

in established territories, expanded 

product availability to new areas, fui'ther 

development of fountain syrup sales, advances 

in the company's can sales program 

and other related activities. 

BARBECUE 

America's No. 1 Choice For . . 

• Flavor • Customer Acceptance 

• Profits • Promotional Know-How 

Which Assure You . . . 

'îii^ 

» 

'15) BARBECUES'*! 

PROFITABLE REPEAT BUSINESS! 

Castleberry's Barbecue . . . tender and juicy, with an inimitable 

flavor ... is cooked for long, lazy hours over open pits of 

glowing Hickory coals. For over a century, this method has 

remained unchanged because no other method gets the same 

delicious results. One bite will show you (and your customers) 

why Castleberry's is America's No. 1 choice! 

SPECIAL OFFER! 

Get Valuable Gifts Of Your Choice 

FREE During . . . 

;:)^ 

Castleberry's 

1962 SEASON-OPENER 

"STAMP-0-RAMA" 

March 15 thru May 15 

Get FREE TOP VALUE STAMPS with each 

case you buy (minimum order: 3 cases) 

during the offer period. Redeem the 

stamps at your TV Redemption Center 

for gifts of your choice. A wonderful opportunity! 

ORDER NOW. 

Offer void wherever prohibited, taxed or 

otherwise 

FOR DETAILS, 

restricted 

CONTACT YOUR DISTRIBUTOR OR WRITE: 

^ 

CASTLEBERRY'S FOOD CO. Box 1010 AUGUSTA, GEORGIA 

BOXOFTICE :: March 5, 1962 13

. 

Inexpensive Display Materials 

For Holiday Use 

Give ice cream quality . . . make 

7(i on 

lOff sales. Cash in on the demand for 

delicious soft-served cones, shakes. 

Serve a lOi cone in 2 seconds . . . 

your food cost less than H. Serve a 

2 5^* shake in 5 seconds . . . your food 

cost only 6^. Win new fans, make big 

profits with a compact Sweden freezer. 

Easily run by untrained help. 

Like the Model 20S SoltServet 

shown here, all compact Sweden 

machines are keyed to high -production 

needs. They occupy only 3 

spare teet — or less. SpaceSaver 

counter models are also available. 

For yeors the concessions stand at Loew's State Theatre, Providence, R.l., has received the full 

treatment for seasons and holidays. This attractive composition of cupids, hearts and flowers for 

Valentine's Day last month received a great deal of attention from patrons and increased sales at 

the stand. William J. Trambukis, manager, says, "Our head candy girl devotes a great number of 

hours making appropriate displays for Valentine's Day, spring, summer, fall, winter, Christmas, etc 

Naturally, each display is saved from year to year, and the initial minimum cost is spread over a 

period of years, which at this time is prorated to the small tune of $1.35." 

SWCDCM 

Shrimp Roll Sales Average 2^000 a Week 

SWEDEN FREEZER MFG. CO. 

Seattle 99, Wash. Dept. t 

TREMENDOUS PROFITS !! 

Now Fresh Fruit Sundaes, Pineapple and 

Strawberries from stainless steel pans! 

Both juices for snow cones and fresh fruit 

for sundaes dispensed from one machine 

HERE'S 

HOW TO MAKE 

BIG MONEY WITH "SNOW 

"" 

':Z 

Distributors of famous 

Victor's QUICK MIX dry 

flavor concentrates. 

FREE SAMPLES 

WITH EACH MACHINE 

MAGIC" 

THE NEW SNOW 

CONE MACHINE 

Capacity. 50 cones 

every 30 seconds. 

The Berfs 'SNOW 

MAGIC" machine 

combines eye-appeal* 

ing beauty with perfect 

mechanical performance 

and large 

capacity. 'S n o v 

Magic" is easy to 

operate and is Fully 

Automatic. A Snow 

Cone costs 1!4 to 

1>/2C and usually 

sells for 10c . . . 

that's 

profit! 

SAMUEL BERT MFG. CO 

Fair Park Station, Box 7803, DALUVS, TEXAS 

GOLDEN PALACE SHRIMP ROLLS 

Packed 50 with serving bags and point of sale 

material, color trailers available. 

Golden Palace Food Products, Inc. 

543 West 59th Street, New York 19, New York 

CI «-2739 

Some drive-in theatres are averaging 

2,000 sales of shrimp rolls weekly at 35 

cents each, according to Larry Blumenthal 

of Plavo-Rite Foods, Inc., who pointed out 

that as a nile each shrimp roll sale leads 

a customer to purchase a beverage, too, at 

the theatre concessions. 

ftAVOS 

[ shnmp 

rolls 

Ua^c a 

1 

V»epsi 

delicious 

witli 

Pepsi 

i-i# 

Flavo-Rite has developed point-of-sale advertising 

material for concessions stands, tieing in the desirability 

of beverages with shrimp rolls. This same 

type advertising is also made up in cooperation 

with 

Coca-Cola. 

Since the Flavos shrimp rolls are precooked, 

they represent a big-price item of 

maximum convenience for the theatre concessionaire 

to handle. Two to three min- 

utes of deep fat frying at 375° makes the 

tasty jacket brown and crisp: the rolls 

then can be kept hot in a bun warmer for 

intermission peak-period sales. The flaky 

noodle jacket is wrapped about a filling of 

shrimp, celery and seasoning especially 

popular with adult theatre patrons. 

The close relationship between sales of 

Flavos shrimp rolls and beverages is the 

theme of screen trailers and advertising on 

individual serving bags available free from 

the company. 

The fast-sell shrimp rolls are packed 50 

units to a carton and delivered frozen. 

Sell Life Savers at 10c 

Theatre Confections, Ltd. in Canada has 

begun handling the ten-cent Life Saver 

package and has discontinued the six-cent 

Life Savers. Distribution of the ten-cent 

package began with only the five-flavor 

variety. 

\Wii^^ 

109 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

TME new PATENTED 

THOUSAMPS OF 

PELIGtfTEP USERS 

om ^2ssat your 

THEATRE SUPPLY Of 

POPCORN SUPPDIDEAltR 

THORNTON AVE 

îlf^S' SANFRANCISC0,24 


New in 

Concessions 

The Biggest Name in Popcorn Throughout the World 

ROOT BEER flavor 

has been added to 

the list of soft drinks available from Cioish 

International, Evanston, 111., in addition to 

its original Orange Crush and the three 

flavors introduced in 1961: grape, strawberry 

and grapefruit. 

THREE NEW vending candy bars, intended 

to retail for ten cents each, have 

been introduced by the Nestle Co. The 

"Triple Decker" is made up of three layers 

of candy, the "Peppermint Cream Bar" has 

a flavored mint center covered with milk 

chocolate and the "Caramel Cream Bar" is 

caramel covered with milk chocolate. 

A NEW NECCO logotype and newly designed 

packages for many candy bars have 

been introduced by New England Confectionery 

Co., Cambridge, Mass. The logotype 

appears in white on a colored background. 

MORE THAN $500,000 has been allocated 

by Mason, Au & Magenheimer Confectionery 

Mfg. Co., Mineola, N.Y., for candy reseaixh 

and development in the next five 

years. 

THE DIXIE CUP Division of American 

Can Co. set a record high for sales in 1961, 

according to general manager C. L. Van 

Schaick, who predicted that 1962 would 

bring important new product and equipment 

developments in the commercial 

feeding field, of great interest to institutions 

and vending operations. 

PEPSI-COLA CO. and its bottlers will 

spend more than $35,500,000 on its "Now 

It's Pepsi for Those Who Think Young" 

advertising-promotion campaign in 1962. 

Government Issues Manual 

On Food Service Training 

A 185-page manual, "Pood Service 

Industry—Training Programs and Facilities," 

has been issued by the Office of Education 

of the U.S. Department of Health, 

Education and Welfare, at a cost of 65 

cents each. Material for the reference 

guide was assembled with the cooperation 

of the National Restaurant and American 

Hotel associations. 

Chapter headings are : Scope of the Pood 

Service Industry, Functions of a Food- 

Service Operation, Salesperson's Role in 

Meeting Objectives, Qualifications for 

Successful Sales Work, Opportmiities in 

Sales Work, Work in a Service Unit, Work 

in a Self-Service Unit, Summary of Responsibilities, 

and Training Methods and 

Aids. 

The manual may be ordered from the 

Superintendent of Documents, U.S. Government 

Printing Office, Washington 25, 

D.C. Cash, check or money order must accompany 

order. 

COFFEE 

PROFITS 

Cosh in big tli« E-Z WAY! 

You'll save up to 75% on 

labor olone with on E-Z 

WAY automatic coffeemaker. 

Costs far less, 

yields for more. Get the 

focti—write now: 

STEEL PRODUCTS CO. 

40 Sth Ave., S.W. 

Cedar Rapids, Imn 

BOXOFnCE :: March 5, 1962 

MANLEY,i, 

IS AT YOUR 

SERVICE 

For over a quarter of a century, Manley, Inc. 

has assisted thousands of theatre owners in 

equipping and operating o more profitable 

concession. Investigate how Manley's years of 

merchandising experience and superior Manley 

equipment can help you make your 

concession more profitable. 

POPCORN M ACHINES 

POPCORW SUPPLIES 

IS 

Write or Pfione: 

MANLEY, INC. 

Like having your ctioice JL 

BETWEEN Miss 

and Miss 

Universe! 

America 

Yes — whether you prefer 

the sturdy 10 lb. tin or 

the handsome 12Vi lb. 

poly bag, Butterflake 

assures you the same 

superlative quality — 

quality that pavs off with 

an e.vi!/a $25.00 to $35.00 

per hundred in your 

Pop Corn profits. And 

Butterflake is so tender, 

so delicious, it brings 

'em back again and again! 

Packed four bags or 

tins to the case. Order 

from your distributor, 

or write 

POP CORN DIVISION 

1920 Wyandotte St. Kansas City 8, Mo. 

;r^^ 

NATIONAL OATS CO. 

Wall Lake, Iowa • Hagerstown, Md. • Delaware, Ohio 

H. B. REESE CANDY CO., HERSHEY, PA 

NEW 15< 

THEATRE 

PACKAGE 

72 

Count 

15

For Special Public Events. Canadian Theatre 

Takes Its Concession Stand to the Sidewalk 

+ 

SNO-BAR 

1^ The Complete 

• Sno-Kone Unit. 

1^ New throughout 

m A Proven Winner 

* 

t 

UNI-FLOSS 

#The first 

Theatre 

Get your Share of a Multi- 

Mitlion Dollar Market with new 

Gold Medal Profit Winners. 

Yes, hundreds of theatres, both 

drive-in and four-wall are finding 

Sno-Kone Profits equal to that of 

Popcorn—winter and summer. 

Cotton Candy—an old profit 

favorite, has proved to be a profit 

bonanza for dozens and dozens of 

theatres. New Gold Medal Equipment 

designed expressly for your 

type operation now makes Cotton 

Candy Profit easy to get. 

Complete 

Candy Machine 

1^ Proven 

Production 

Model Cotton 

Gold Medal 

^Proven Filtermg 

Âbsolutely no mess 

Êasy to operate 

NEW . . . From 

GoM Medal 

New Design 

Blecfric Machines 

New Drive-ln 

Models V/rife toda y for tiferature, 

on fhe Newest Things for 

bigger Concession Profits. 

Refreshment Division 

GOLD MEDAL PRODUCTS CO. 

1829 FREEMAN AVENUE 

CINCINNATI 14, OHIO 

f 

The new " NAME " in the Relfeshmenl Industry 

Concessions merchandising need not be 

a "theatre-hours only" endeavor. It can 

be carried on at other hours, also, during 

special events, when the theatre is not open 

for film showings, and it can prove most 

profitable, as Fred Varlow, manager of the 

Capitol Theatre, Edmonton, Alta., Canada, 

can testify. 

The Canadian city stages an annual exhibition 

parade, the biggest of the year, to 

herald the official opening of the weeklong 

annual fair the third week in July. It 

attracts the usual summer tourists and 

thousands of country folk from the small 

towns and farms in outlying districts. 

The parade is timed to start at 10 a.m. on 

the Monday opening of the fair, but the 

crowds gather along Edmonton streets long 

before nine o'clock and the parade route 

is jammed before the parade even starts. 

The hour-long parade passes the Capitol 

Theatre about 35 minutes after the starting 

point time, and, as Varlow expresses it, "It 

is the long, long waiting time that we cash 

The tables are made of covered ply- 

in on and, depending on the weather, it 

turns out to be a profitable 'extra service.' " 

At 8:30 a.m. Varlow and his concessions 

are ready with two tables outside the theatre. 

wood placed on sawhorses, and they are 

stacked with popcorn and drinks. The 

theatre concession stand itself also is open 

for the sale of other confections. 

Music is played over the outside P.A. 

system and announcements are given that 

popcorn and drinks are available. 

Total sales, before opening of the theatre 

for the regular matinee at 12:30, were $91, 

Varlow said, adding that cool weather 

lowered the take somewhat, since on previous 

years that figure had been topped. 

In addition, public goodwill was created 

by allowing a reasonable number of people 

to use the restroom facilities, mothers with 

small children, etc., before the parade 

started. 

This plan of concessions merchandising 

during special events also offers milimited 

opportunity for promoting current and 

coming film features and for merchant 

Step Up Lid Production 

Production of plastic lids for drinking 

cups is being stepped up by 150 per cent 

by the R-C Can Co. of St. Louis, which recently 

installed new equipment in its plastics 

division plant in Chicago. The company 

provides manufactm-ers of paper and 

plastic drinking cups with plastic lids for 

containers for hot and cold drinks and 

drive-ins and other carry-out locations. 

Name Harold 

Sugarman 

Harold R. Sugarman has been elected 

vice-president in charge of finance and 

treasurer of the H&B American Corp., operator 

of 17 community antenna television 

systems in 11 states and in Canada. 

Sidewalk vending in Edmonton. 

tieups and giveaways that are mutually 

beneficial. 

Varlow set up an effective giveaway with 

radio station CJCA and a local wildlife 

game farm, giving away 24 double passes to 

the animal farm by using CJCA lucky 

stamps on cups and popcorn boxes. The 

tieup was given mention on the radio free 

of charge. 

PAINT THAT SCREEN NOW 

ULTRA WHITE SCREEN COATING 

• Stays white permanently. 

• Outwears ordinary flat paints 

• Ends screen painting problems 

• Helps you get picture perfection. 

• Weather and dirt resistant 

• Glare free. No brush marks 

• Pure alkyd. NOT water thin 

• Apply with brush, roller or spray. 

• Maximum coverage, economy 

— NEW- 

TWO-CAR 

POST SPEAKER 

Designed at the re< 

quest of drive-in theatremen 

for a speaker 

that will eliminate malicious 

for use at back ramps 

and on areas where 

damaoe is high . . . 

Delivers quality sound 

on both sides of 

speaker. 

Write iir Wire for Full Details, Prices on All Home 

DRIVE-IN THEATRE MFG. CO. 

505 W. 9th Street, HA 1-8006—1-8007. Kansas City, Mo. 


A New, 1248 - Car Year - Round 

Drive-In Opens in Lexington, Ky. 

Eye-catching attraction board at the new Southland 

Auto Theatre which is located near Lexington, Ky. 

By 

FRANCES HANFORD 

^J NE OF THE MOST Striking features 

of the new Southland 68 Auto Theatre, 

situated about six miles south of downtown 

Lexington, Ky., is its pylon-type attraction 

board and name sign. Standing 38 'o feet 

from its buff-colored brick base to the peak 

of its illuminated, vivid red and gold, 

modernistic star, it can be seen for miles. 

Owned by a corporation of businessmen. 

Southland 68. accommodating 1,248 cars, 

has been built for year-round screenings 

at a cost of a third of a million dollars. 

The drive-in layout, part of the company's 

30-acre plot of ground, was designed 

with the latest equipment to assure the 

comfort of patroiis, and for easy handling 

of traffic in and out of the theatre. 

The well-drained ground is covered with 

a heavy layer of gravel, and low-growing 

shrubbery accents the streamlined buildings. 

The two boxoffices, set approximately 

400 feet to the right of the entrance, are so 

designed that cashiers can easily move the 

traffic through the four wide lanes. 

In the center of the drive-in, a concrete 

block building contains the projection 

booth and the concessions area. 

More than half of the building containing 

the concessions area is 80x100 feet. 

It has thi'ee serving lanes and wide entrances 

at the ends of the building and is 

engineered for efficiency and easy maintenance. 

The screen, the largest in the area, is 95 

feet high and 132 feet wide. It is sturdily 

built to withstand the rough weather which 

sometimes swoops into the region. 

CREDITS: 

Supplier: National Theatre Supply, 

Berlo Vending Co. 

Projection, Sound, In-Car Speakers: 

Simplex 

In-Car Heaters: Eprad 

Screen Tower: Hayes Metal Products 

Marquee: American Sign Co. 

Letters: Bevelite 

Lenses: Bausch & Lomb, Kollmorgen 

Lamps: Ashcraft 

Transverter : Hertner 

Two boxollices situated approximately 400 feet to the right ol the entrance of Southland 68, can handle 

efficiently the traffic of the four-lane drive into the theatre. The overhead streamlined shelter tor the 

boxoffices is amply lighted, and the lanes ore sufficiently wide for easy access by even the largest car. 

The commodious boxoffices are constructed of buff-colored brick, enclosed with wide and high glass 

windows that enable the ticket sellers to see the number of patrons in cars without difficulty. 

Outside view of the building which contains the concessions and the booth is painted in wide, diagonal 

stripes of deep red, pale green and light yellow. The part of the building not used by the booth, is 

glass enclosed and is used by patrons for watching the movie while enjoying their refreshments. 

The fire-resistant, buff-colored concrete block building situated in the center of the Southland 68 

housing the concessions area and the film booth, is engineered for efficiency, easy maintenance. The 

streamlined, three-lane 80x1 00-foot concessions area has wide entrances at both ends. The interior of 

the building is brilliantly lighted. The concrete walls and the floor are tinted a soft turquoise, and 

with the white laminated counters, teak bases, and black railings, create an inviting atmosphere. 

BOXOFTICE :: March 5, 1962 17

a 

PROJECTION AND SOUND 

flSHCRflfl 

PfiOJfCTlOO 

and 

RfCIIflffiS 

World's Standard 

of 

LfllDPS 

Projection Excellence 

^»V^»V

that more and more exhibitors are waking 

up to the fact that good sound reproduction 

and projection go hand-ln-hand If the 

operation of any size theatre is t« be successful 

at the boxofflce. The cost of Improvements, 

or replacement of some equipment, 

is not really too costly when one considers 

the fact that it will pay dividends at 

the boxoffice in improved patronage. 

Keep in mind that the writer is always 

glad to extend his help in any problem, but 

allow sufficient time for an answer to your 

problem or problems. If you desire an 

answer by mail, please enclose a selfaddressed 

envelope: often a problem can be 

immediately answered by mail, provided it 

is not too lengthy. 

You have an ideal setup and we would 

recommend that you increase the size of 

your picture, in view of the fact that you 

can, to 26 feet. This would make a very 

nice size for your auditorium and the increase 

in light output would not be too 

much for good screen illumination. 

REFLECTIVE SCREEN 

NEEDED 

What make of screen or type would we 

recommend? Right now you have a most 

excellent make, but would recommend a 

reflective tyi>e as you would gain more 

light with this typ>e and it would be suitable 

for your width of auditorium. However, 

if you would like to try out some 

other make, we suggest that you contact 

your local supply dealers and they will be 

happy to furnish you with some large 

samples to compare with your present 

screen surface and with other brands of 

screens. We would suggest that you would 

be wise in installing a new screen. 

We no longer recommend, after several 

years of experimenting, a curved screen 

except in an extremely wide auditorium. 

In your auditorium it would not be necessary 

for a curved screen because there 

would be very little side fadeaway. 

A well-built wooden screen frame would 

be very satisfactory for your contemplated 

screen size. A steel frame is most excellent 

but is costly for a small theatre. For 

years we have been using black cloth masking 

and have found it very satisfactory and 

makes the picture stand out better. The 

cloth should be stretched tight so that 

there will be no wrinkles and it should be 

straight so that the picture will be sharply 

outlined: let the projected image lap over 

about an inch into the masking. This setup 

will give you a nicely masked image that 

will be pleasing to the eyes. 

so we can only suggest that you tell your 

dealer the sizes desired when you purchase 

your lenses. We would recommend lens 

speed of either f, 1.7 or f/1.8 for best results. 

We know from long experience that 

these speeds are generally more suitable 

for theatres of your size, and your equipment 

setup. 

We do strongly recommend obtaining the 

correct focal lens so that you will not need 

to crop your picture to fit the screen. Excessive 

cropping of the picture for widescreen 

and Cinemascope is very, very bad 

practice and should be avoided in order to 

secure maximum light output. During our 

inspection trips we have found many theatres 

cropping Cinemascope and widescreen 

too much in height, resulting in loss 

of light and picture information. In many 

cases we succeeded in getting the management 

to use the right aperture ratio and 

lenses for better screen presentation. It is 

understandable that in some rare cases 

some cropping has to be done to fit a particular 

screen size. 

In view of the fact that you wUl have 

more screen area to cover with light, it 

will be necessary to increase your amperage. 

You should at least use 60 amperes in 

order to obtain sufficient overall illumina- 

Continued on Page 20 

SAVE MONEY... GET QUALITY 

with EPRAD ^Rt^' "^^^"^ PRODUCTS 

LONG-LIFE 

SPEAKERS 

Quality speakers that 

sound better, last lon» 

ger. Why? We've been 

continuously building 

in-car speakers longer 

than anyone. Models 

available to meet any 

performance or price 

requirements. 

JUNCTION 

BOXES 

Only boxes engineered 

to prevent them from 

shorting out to 

ground in wet weather 

(thus preventing bad 

sound). Available with 

glowing butyrate or 

cast aluminum tops. 

MOTOR 

GENERATORS 

Quiet and dependable. 

Designed specifically 

for motion picture use. 

Uniform D. C. power 

source regardless of 

variations in primary 

A. C. power supply. 

Easy installation. 

HOT-SHOT 

HEATERS 

Heat quicker, circulate 

more heat faster 

than any heater 

available ... 2.5 to 5 

times more. Completely 

weatherproof and safe. 

U.L. and C.S.A. approved. 

CAR 

COUNTERS 

Make 

sure you get all 

your box office receipts. 

All electric and completely 

accurate. Not 

controlled by cashier. 

Foolproof and easy to 

install. Available in 1, 

2, 3, 4 lane models. 

BURGLAR 

ALARMS 

Stops break-ins and 

vandalism after hours. 

Designed to protect 

drive-in concession 

stands but can be used 

anyplace where vandalism 

is a problem. 

Simple to install. 

iiii-O I 

" 

C 

CONTINUE TO USE LENSES 

You have a very good make of lenses now 

and suggest you go ahead and continue to 

use this brand. We would suggest you use 

lenses having a spieed of f/1.7 for good 

overall screen illumination and sharp 

focus. We would suggest that you purchase 

new lenses for better projection, except the 

anamorphic lens which should be all right. 

Naturally, when you change your picture 

size, then it is necessary to change lenses. 

We suggest that you tell your local theatre 

supply dealer exactly the size of widescreen 

and Cinemascope picture you want and he 

will know exactly the focus lenses you will 

need to fit your screen. 

You state in your letter that you will increase 

your projected image from 22 feet 

to 26 feet. You did not say, however, if 

this was to be the actual size when masked. 

EPRAD builds products to 

fit your needs . . . our 

management operates 

theatres too. 

TRANSISTOR SOUND SYSTEMS 

The finest head amplifier sound systems available for 

70-35 MM. Six models cover high and low level systems 

for 6 and 4 track magnetic and standard optical. Install 

a system to meet present needs; expand it later. Compatible 

with any type sound head, any type power amplifier. 

Compact and easy to install. 

1214 CHERRY ST. • TOLEDO, OHIO • PHONE: CHerry 3-8106 

BUILDING THEATRE SOUND AND COMMUNICATION 

AND ELECTRONIC EQUIPMENT FOR 15YEARS 

BOXOFHCE :: March 5. 1962 19

WESLEY TROUT 

Continued from page 19 

tion. How much more might be needed, if 

this is not enough increase, will depend 

upon the type of screen surface and lenses 

you use. We take it for granted that your 

reflectors are in good condition and the 

carbons are in good alignment, which is so 

important for maximum light output. Carbons 

should make good contact and electrical 

contacts within the lamp should be 

kept clean and tight. 

Having had your Super-Simplexes completely 

overhauled a year ago, we see no 

need to replace these. Projectors that have 

been rebuilt will give very satisfactory 

projection and should give loiig service if 

kept clean and correctly lubricated. 

Regarding your sound equipment, it is 

true it is better to have later type of sound 

system, but if the components are in good 

condition and the amplifier gives satisfactory 

sound reproduction, here again we 

are sure this particular unit should be all 

right for a long time. However, we suggest 

that as soon as it does not give high quality 

reproduction, if you are sure the balance of 

your equipment is functioning properly, 

then you should replace with a later 

type. It would be wise to install a new twoway 

speaker system, which would surely 

improve the quality of your sound output. 

There are several well-known makes on the 

market and the price varies, naturally. It 

does not pay to purchase too cheap speakers 

as the sound quality would suffer. 

We suggest that you write your supply 

dealer and get prices and specifications of 

the various units and then decide. It would 

be a better idea to visit several theatres 

using a modem, two-way speaker setup 

before purchasing, keeping in mind that 

the quality will depend upon the sound reproducing 

equipment in the projection 

room, but you will get a good idea what to 

expect. If your soundheads are very old, 

suggest that you do install later model. 

Yes. the trend is 

to using flood or spotlights 

for the stage. We have always favored 

soft colored spotlights for stage illumination. 

We find this is very pleasing when 

using a traveler curtain in front of the 

screen. 

Using drapes to add color to yom- stage is 

most excellent. This draping will also help 

to improve youi- sound and give your auditorium 

a more pleasing and comfortable 

appearance. 

It is truly wonderful to hear from exhibitors 

who are interested in the comfort 

of their patrons, and modernization of any 

theatre needing it will pay dividends at the 

boxoffice, along with good screen 

programs. 

Today's audience is more discriminating 

and actually demands better sound and 

projection. There are excellent sound systems 

within the budget range of most any 

size theatre. 

Keep a dependable record of tube renewals 

in the theatre sound system. It 

will become a performance chart on which 

to base future tube selections and purchases. 

BUY DIRECT 

FROM 

^^^

! 

Dr Pepper tops all flavor brands in soft drink sales 

Are you cashing in? 

"It's Diflferent ... I 

an advertising theme. 

like it!" is more than 

It's the reaction thought or spoken by 

almost everyone who tries Dr Pepper. Not 

a cola, not a standard fruit flavor, Dr 

Pepper is diflferent. And delightful. So 

delightful, people who have tried order 

Dr Pepper again. And again. Consequently 

Dr Pepper captures both the seasonal 

flavor market, and rides handsomely 

along with the year-long cola 

market 

Dr Pepper, along with a popular cola, 

gives you two year 'round best sellers. 

And since most of the public prefers a 

flavor to a cola, it's smart to feature the 

most popular flavor brand of all. 

If you're not already sharing Dr Pepper 

profits, get the full story from the Fountain-Vending 

Division, Dr Pepper Company, 

P.O. Box 5086, Dallas, Texas. 

NATIONALLY 

ADVERTISED 

NATIONALLY DISTRIBUTED 

BOXOFHCE March 5, 1962 

21

LONG-SHUTTERED 

THEATRE TO NEW 

LIFE 

AS AN ART 

HOUSE AND CENTER 

By 

MARTHA LUMMUS 

i 

/% FTER TWO YEARS of Carrying a 

"for sale" sign on the marquee of the Parkway 

in Miami, the theatre division of 

Wometco Enterprises decided to convert 

the theatre into a first-run art house because 

of the tremendous increase in public 

demand for art and foreign films. 

Beyond motion picture exhibition, the 

auditorium and art gallery also will be 

used for an "art in living" program, including 

chess classes and tournaments, 

home decorating demonstrations, group 

meetings and discussions, travel lectures, 

painting, sculpture, handcraft or antique 

displays, talks on gourmet food, serving 

wines, etc. 

Youthful and aggressive Manager Jack 

Winters is carrying out all these ideas 

which are being met with amazing results. 

A French atmosphere prevails throughout 

the theatre from the huge palette announcing 

coming attractions on the lobby 

wall down to the female attendants attired 

in velvet toreadors, French smocks and 

berets. Bright aqua ceiling and beige walls 

form the background for the aqua and 

beige furnishings and floors. Economy in 

decoration and maintenance has been 

achieved wherever possible, with leatherette 

furnishings and, from his office, 

Winters can operate everything—music, 

lights, curtains, PA system, etc. 

Two people can operate the entire theatre. 

A turnstile at the door eliminates the 

doorman. Soft lights on the aisles eliminate 

A handsome planter is one of the attractive features in the lobby of the Parky/ay Theatre in 

Miami, Fla., which has been remodeled and reopened as an art house after two years of 

darkness. The wall bracket and lamp at left are indicative of the French atmosphere which 

preyails throughout the theatre. Walls are beige and the ceiling is aqua. 

The planter idea is also carried out in the outer lobby of the Parkway. 

Continued on page 25 

A huge palette announces coming attractions at 

Wometco's new art theatre in Miami, 

Patrons of the Parkway look over art exhibits in 

the gallery before attending the movie. 

22 


. 

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OPENING WEDNESDAY WORLD "^PREMIERE 

THE HOUSE OF INTRIGUE 

CURTJURGENS CINEMASCOPE COLOll 

f/iese 

are 

some theatres 

that have 

NAÂGNER 

ATTRACTION PANELS 

SO has this 

one, 

but ^ê 

blacked out the 

\A/AGNER 

panel . . 

is 

ssing impact 

as obvious as a kid without front teeth 

**A « PA nrrUE 

__ PURPLE 

,„ ^^ AT WAIKIKI 

PLAIN 

P.S. WAGNER PANELS LOOK GOOD AWAY 

FROM THE MAIN BUILDING, TOO ! 

Only Wagner gives you: 

• Exclusive, tapered slot Wagner letters that won't slip off the board or out of 

position. 

• Durable, window-type panels available in any size, and readily serviced without 

removing frames. 

• The plus value of 24-hour visibility. 

• The unique speed and ease of changing overhead messages with the Wagner 

Mechanical Hand, a simple one-man operation that eliminates the old-fashioned 

men-with-ladders method. 

WAGNER PANELS ARE SIGNS OF GOOD BOX OFFICE. FIND OUT MORE ABOUT THEM 

BEFORE BUILDING OR RENOVATING YOUR THEATRE. MAIL THE COUPON TODAY. 

Wagner Sign Service, Inc. 

218 South Hoyne Avenue, Chicago 12, IMinols 

n Please send more information about Wagner Theatre Attraction Panels 

n Please send the name of my nearest Wagner product dealer 

BOXOFFICE March 5. 1962 23

— 

customers relax.., 

and return for 

the cushioned comfort 

Army Cafeteria Venders Serve Entire Meals 

Automatic vending has entered the U.S. 

Army with the installation of three banks 

of fully automatic feeding cafeterias at the 

Ft. Monmouth, N.J., army base. The installations 

are designed to feed 3,000 civilians 

and military personnel, dispensing 

hot platters, hot and cold sandwiches, 

soup, desserts, pastry, candy, soda, ice 

cream, milk and fresh brewed coffee. 

Army officials expect the automatic cafeterias 

to perfonn the job of feeding post 

personnel more efficiently and quickly, 

with a better quality food and wider selection 

than previous methods. 

More than 50 machines were installed in 

the three army post locations by Wonder 

Chef, Inc., a division of Continental Vending. 

The hot platter vending machines provide 

a wide variety of full course menu 

selections with vegetables, at prices ranging 

from 30 to 50 cents, including tui-key, beef, 

pork, chopped sirloin, broiled scallops, 

Salisbury steak, country style sausage, barbecued 

chicken, breaded veal steak, etc. 

Casserole selections feature shrimp 

curry, franks and beans, beef stew, macaroni 

with ham, beef or cheese, beef goulash, 

tuikey and noodles and Welsh rarebit. 

The venders are expected to overcome 

many service problems since they function 

24 hours a day, seven days per week. 

TAPE SERVICE SPECIAL! 

1 

30 minute pre-show— 15 minute intermission- 

15 minute car break. A new tape every 4th 

$1.50 

week—standard announcements. PER WEEK 

2 

Same as No. 1 

week. 

except new tape every second 

S2.00 

PER 

WEEK 

3 

Same as No. 1 except 1 hour pre-show—new 

tape every 4th week. 

$2.50 

PER WEEK 

mm 

HEYWOOD-WAKEFIELD • PUBLIC SEATING DIVISION 

MENOMINEE, MICHIGAN 

of Wet, Greasy Floors in the 

Concession Area with— 

NYRACORD 

FLOOR 

COUNTER-TRED 

MATTING 

Send for calo/og sheefi on J pr/cer. 

AMERICAN MAT CORPORATION 

2220 ADAMS STREET • TOLEDO 2, OHIO 

"America's Largett Speciofisfs in Floor Malting" 

4 

Same as No. 2 except 1 hour pre-show—new 

tapa every 2nd week. 

$3.00 

PER WEEK 

Postage Paid Both Ways—Professionally Prepared 

by the Original Tape Service Company. 

Mercury Advertising and Drive- In 

Recording 

Service 

no W. 18th-K. C. Mo. 

Victor 2-8722 

Home of "Sound Track" Radio Spots—Special Ad Layouts 

Combination Ad Mats 


NEW LIFE AS AN ART HOUSE 

Continued from page 22 

BalCOLD 

REFUCTORS 

Attendants dressed in French costumes assist guests 

at the Parkway Art Theatre in Miami. 

the necessity of an usher. All refreshments 

are dispensed in the foyer with vending 

machines for cigarets, candy and cold 

drinks. Coffee, however, is served in the 

lobby or auditorium-art gallery. 

Marking the ladies' and men's rooms, 

are mustaches and lips painted on 

palettes. 

At the rear of the auditorium, flickering 

colored lights brighten a flower arrangement 

in a shadowbox. 

Exploitation of films is held to a minimum, 

and Winters finds word of mouth the 

best advertising for art and foreign films. 

At present, a successful gourmet series is 

taking place every Wednesday afternoon 

with Florida Power and Light Co. sponsoring 

the cooking clas.ses which, again, are 

designed to bring out the art in cooking. 

Connie Gordon recently held a series of 

art lessons in the afternoon for would-be 

and real artists. 

Winters sent all the bank presidents 

notes when playing "The League of 

Gentlemen," which resulted in a full house 

practically every night. He tries to strike 

a curious note in his promotion gimmicks 

since so few of the movies have "names" 

on which to rely. For "Tosca," Jackie 

Pierce of WTVJ, invited her listeners to 

a preview showing matinee. 

Good shorts are a problem, according to 

Winters, but also are a good drawing card. 

They have to fit all age groups from 16 to 

60, and be a bit on the sophisticated side. 

The Parkway has proved to be a success 

and just recently Wometco bought the 

Normandy Theatre on Miami Beach from 

the Claughton chain, and is operating it 

also as an art house. 

STOP 

FILM 

BUCKU 

because BalCOLD Reflectors cut heat in half ! 

BalCOLD Reflectors keep heat away from film, 

reduce film bulge 

in the film gate— practically eliminate focus drift. Says one theatre 

man: 

"I mounted 5400 feet of film on an old 3D reel ... ran a full hour on 

a single projector without having to refocus once!" 

And this same reduction of film heat gives you greater depth of 

field on your screen. What's more, BalCOLD Reflectors outwear 

ordinary reflector-and-filter combinations and are lots easier on 

projectors and film prints. 

Next time you replace silvered reflectors, replace them with 

BalCOLD—the only reflector whose proven contribution to the 

advancement of motion picture projection has won for its designers 

the highly regarded technical award from the Academy of Motion 

Picture Arts and Sciences. 

Describe Infrared Heating 

A 16-page, two-color technical publication 

on "People Heating With Infrared 

Lamps" has been announced by General 

Electric's large lamp department describing 

the principles of heating with infrared 

lamps, the lamp types available, the characteristics, 

distribution and control of their 

heat output, and design data for using 

them in snow melting, indoor zone heating, 

indoor space heating and outdoor heating. 

BOXOFFICE March 5. 1962 25

Spatz Paint Industries and 

Vane-Calvert Consolidate; 

Both in Theatre Field 

Two St. Louis paint 

companies sei-ving the 

theatre industry have 

been consolidated, according 

to a joint announcement 

by their 

presidents, Michael E. 

Spatz of Spatz Paint 

Industries, Inc., and 

Joseph P. Haddock, 

Vane-Calvert Paint 

Co. 

Michael Operations 

Spatz 

of the 

two firms will continue 

separate, however, with Spatz occupying 

a building at 1609 North Broadway, 

immediately north of the Vane- 

Calvert plant, 1601 North Broadway. Spatz 

also has an outlet at 5237 Manchester, 

which will be continued. Both Spatz and 

Haddock will remain at the helm of their 

respective fiiins. Edwin R. Meyer, associated 

with Vane-Calvert since 1943, will 

continue as a director, while R. B. Potashnick. 

a new associate, will become 

chairman of the board. Present personnel 

of both firms will be retained and an increase 

in sales when tiie two companies 

are in full operation is expected to necessitate 

adding personnel in all categories. 

Association with Vane-Calvert will give 

Spatz additional technical assistance with 

a larger, more modern laboratory for research 

and development of new products 

to broaden their markets. Spatz will continue 

to specialize in industrial-maintenance 

paints and coatings, serving drivein 

theatres as well as the L.P. gas, 

anhydrous-ammonia and fertilizer industries 

throughout the nation. 

Vane-Calvert wOl increase capacity by 

2,500 gallons per day to accommodate its 

new connection with Spatz. The installation 

of the new equipment for this expansion 

follows a recent modernization of the 

Vane-Calvert plant. The firm, established 

in 1867, is known as "America's Oldest 

Mixed Paint House" and is one of 13 paint 

manufacturers composing Colorizer Associates, 

marketing their 1,322 colors in all 

paint finishes under the trade name of 

"Colorizer." 

"RemarKable Reliability" 

At New York's famed Radio City Music Hall, chief projectionist Ben Olevsky put it this 

way. "The reliability of the Simplex X-L projector is remarkable. Our projectors were 

installed by National Theatre Supply m 1950 and have been maintained by our staff 

since then. In 11 years of operation they have never been removed for overhaul!" 

Similar opinions and experiences are reported all the time by projection "pros" like 

Ben at most top theatres throughout the country. The facts are that no other mechanism 

on the market is designed and built to the engineering perfection achieved in the X-L. 

Incorporating every new advance in projection, the X-L is your assurance that you'll 

have a dependable, up-to-date projector for many years to come. 

PROJECTION and 

SOUND SYSTEMS 

NATIONAL THEATRE SUPPLY COMPANY Branches Coast to 

SO PROSPECT AV ENU E • TARRYTOWN, 

fsl . Y. 

Coast 

M E D FO R D I-6200 

SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION 

Increase Ice Cream Profit 

Twenty-one eye and appetite-appealing 

methods of increasing ice cream sales are 

illustrated, complete with recipes and costs, 

in the new "How to Make Ice Cream Yom' 

Top Profit Dessert" booklet now being 

issued by Sweden Freezer. 

The 30-page booklet, with 17 four-color 

illustrations and many other single color 

photos, give a complete explanation of ice 

cream costs and suggestions on how to 

lower costs through automatic dispensing 

methods. 

Recipes, along with individual serving 

costs, given in the booklet range from 

cones, milk shakes and. sodas, to more 

exotic dessert dishes such as parfaits, 

baked Alaska, ice cream tarts, eclair sundaes, 

ice cream pancakes and pear helene, 

among others. 

26 

The MODERN THEATRE SECnON

Society of Motion Picture, 

TV Engineers to Convene 

April 30 -May 4 in L A. 

The 91st convention of the Society of 

Motion Picture and Television Engineers 

April 30-May 4 at the Ambassador Hotel, 

Los Angeles, will feature exhibits and research 

papers from both the U.S. and 

foreign countries at the sessions dedicated 

to advances in color, according to convention 

vice-president Hari-y Teiteibaum. 

The U.S. division of Electrical & Musical 

Industries of England has signed for one 

of the largest exhibit areas to display new 

English-developed color equipment, according 

to exhibit chaiiTnan George Kendall. 

An intense campaign to receive papers 

from foreign research centers for motion 

pictures and television also is being made 

under chairmen Ed Ancona and D. J. 

White, who report one paper already 

scheduled from Hungary. 

"With instantaneous international television 

just aiTiund the corner through 

1962's forthcoming satellite tests, the world 

exchange of scientific developments becomes 

ever more important," said Ancona. 

"Motion picture and television engineers the 

world over must keep abreast of research 

and report on their work so that high 

standards of presentation can be made 

uniform and the public given the benefits 

of our members' research and development." 

D. J. White, responsible for foreign paper 

presentation, has contacted SMPTE's foreign 

membership, sought cooperation 

through aU U.S. embassies and appealed 

to scientists through American business 

firm international departments. 

Record 1961 Earnings 

For Continental Vending 

Record net earnings of $1,249,127 were 

reported for fiscal 1961 by Continental 

Vending Machine Corp., setting a new high 

of 31 cents per share on the 4,042,239 common 

shares outstanding according to company 

president Harold Roth. This compares 

with net earnings of $158,406 or four 

cents per share in 1960. 

Roth, in his message to stockholders, attributed 

the record earnings to "increased 

manufacturing profits, greater efficiencies 

in sales and administration, plus an accelerated 

sales program of the cafeteria 

division," which consists of wholly automatic, 

hot food, in-plant feeding installations. 

He also disclosed that new product plans 

for 1962 include a bill changer, which automatically 

accepts and changes one and 

five-dollar banknotes: a new type ice 

cream vendor and a faster operating single 

cup brew vending machine. 

\Kinne^t^ 

GLASS & CHROME 

CLEANER 

NO SILICONE TO 

IE, 

' 

CLEANER THAT CAN BE MADE 

SPARKLIHG 

CLEAN 

SOLD BY NATIONAL THEATRE SUPPLY 

' 

Buy Vatue 

in S^... 

GRIGGS 

m/r-BAGK 

SEATING 

the Ultimate in styling and convenience 

and the greatest VALUE in . . . 

• COMFORT 

• BEAUTY 

• MINIMUM MAINTENANCE 

• HAPPIER PATRONS 

Write for Griggs 'VALUE VISUALIZER" 

and complete Information. 

MChair occupants are not 

inconvenienced when 

others enter or leave row. 

Passing space is created 

by pushing bacit in seat. 

Chairs return to normal 

position automatically. 

Buy Value in '62 

Griggs 

GRIGGS EQUIPMENT, INC. 

Belton, Texas • Selma, N. C. 

® 

Griggs No. 1050 

Push-Back Seating 

llM4liJI!ii>)i>it!TiTMl Full 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

Per Hundred, postpaid; Not Pocked in 

Mixed Sizes. 

6mm $2.25 8mm $2.75 

7mm $2.50 9mm $3.2S 

No worrying about injury to high priced car* 

bon savers. Burn 'em up, you still profit 

f: 

:.t 

t 

f 

+, 

Refund 

if not 100% 

Satisfied 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

Complete for 2 lamps $5.50 

They save 25% or more of carbon costs. 

Most economical carbon tayer you ever used! ,/ 

CALI Products Company 

3719 Marjorie Way Sacramento' 2ff, Cqlif 

The WORLD'S LARGEST Producer of Carbon Savers 

See yoor 

At all progressive theatre supply houses. 

ECONOMY- TOP PERFORMANCE 

assured when you install 

UNBREAKABLE - NON-PITTING 

NON-TARNISHING - NON-PEELING 

ER-SHULTZ METAL REFLECTORS 

GUARANTEED 5 YEARS! 

Eliminate Cost of Replacements and Spares 

'^"'' '"'' ^""f 

°"'^ ^" '""« Motion Picture Service since 1952 

llieatre Supply Dealer Manufocured by HEYER-SHULTZ INC- cedor Grove, n. j. 

BOXOFHCE March 5, 1962 27

EQUIPMENT €r 

DEVELOPMENTS 

Three-Way Playground Ride 

In One Compact Unit 

FOR MORE 

INFORMATION 

Shake Machine Dispenses Three 

Flavors and a Neutral Base 

Use Readers' 

Bureau Coupon on Page 31 

A new playground ride, introduced by 

tlie Delmer P. Harris Co.. through its Playmate 

Line, combines the thrills of a swing, 

a teeter-totter and a merry-go-round into 

one compact unit. Called the Tri Swing, 

the unit supports two children on individual 

seats with handholds and foot stirnips 

for each child. The unit hangs from overhead 

by a single chain which gives the 

swinging motion. The chain fastens to a 

pivot-bearing between the riders, giving a 

.see-saw motion and the chain uses a swivel 

.joint, which gives the rotary, merry-goround 

motion. Normally the Tri Swing 

will be hung from its own tripod seven feet 

high. It can be attached to a regular swing 

frame by the use of special brackets. The 

Tri Swing is made for heavy duty use and 

can be used by adults as well as children. 

Ice 

Cream Cases Available 

For Indoors and Drive-ins 

Two types of ice cream display and merchandising 

cases, one designed primarily 

for indoor theatres, the other for drive-ins, 

are being marketed to theatres by the Bally 

Case and Cooler, Inc. Both venders are of 

acid-resistant porcelain, with stainless 

steel exterior trim. The interior of the 

cases is lined wdth loist-resistant stainless 

steel. The model TI-30, a 30-inch model 

designed for indoor houses, holds approximately 

875 ice cream novelties. The larger 

TI-43. measuring 43 inches long, also contains 

a roomy storage compartment in the 

lower section and is recommended for 

drive-ins. 

Eprad Will Manufacture 

Transistor Sound Systems 

Eprad. Inc., has purchased all design and 

manufacturing rights to the Transing 70- 

35nim transistorized sound system, and 

production of this transistorized head 

(front-end) amplifier system was scheduled 

to start about the first of the year. 

The sound system has been used in 

Cinerama and other theatres for almost 

two years. It was originally developed almost 

four years ago by Northwest Sound 

Co., headed by O. E. Maxwell and H. A. 

Thielvoldt, and staffed with former Altec 

and E.R.P.I. engineers. Eprad's chief 

engineer, Robert Hedler, stated that minor 

revisions in the basic package are being 

made and a few functions added. Hedler, 

former chief engineer of Kaiser-Electronic's 

plant in Toledo, said that this system 

is compatable with all make soundheads 

(photo-cell or photo-transistor i and 

all make power amplifiers. Eprad's transistor 

head amplifier will be available in 

both high-level and low-level systems magnetic; 

in 6-4-1 models (six-channel magnetic: 

four-channel magnetic; one-channel 

optical and 4-1 models (four-channel 

I 

magnetic; one-channel optical). Other 

models will be available later. 

Claims made for products described editorially 

on this and other pages are taken from the 

monufocturers' 

statements. 

Sweden Freezer has just introduced a 

shake machine which, for the first time, 

dispenses three flavors of finished shakes 

automatically, plus a neutral shake base 

for all other flavors. The new MultiFlavor 

1-217 ShakeMaker requires only one touch 

of a toe to a foot control that meters the 

correct amount of flavoring into the cup, 

dispenses the shake base and blends the 

two thoroughly. The entire operation requires 

only six seconds and eliminates 

eight steps necessary in the hand-dipping 

method of preparing milk shakes. It's all 

done with the foot control, leaving the 

hands free to hold several shake cups. 

There is a pedal for each flavor in the 

machine and one for the neutral mix. To 

make a shake of a flavor other than one 

of the three that can be dispensed automatically, 

the operator adds the desired 

syrup from his fountain and depresses the 

neutral pedal on the machine to add and 

blend the shake base. 

Middle-Size Popcorn Cup 

Would Sell at 35 Cents 

A new middle-size 

popcorn cup, designed to 

fill the gap between the 

24 and 46-ounce sizes, 

has been introduced by 

Server Sales, Inc., in its 

Buttercup line. Manufactui-ed 

"single wrap" 

to provide a convenient 

large size at low cost, 

the wax-free cup is in 

the familiar Buttercup 

brown and yellow colors, 

and Server Sales claims 

it is a proven 35-cent retailer. 

Server Sales set 

up the 32-ounce size to 

hit the popcorn market for those patrons 

who would pay more than 25 cents per cup 

but less than 50 cents. 


New Rectifier Is Power Supply 

For Two Projection Lamps 

output protects the silicon stacks from 

overload and prevents the destruction of 

carbon crater upon striking the arc. An 

exclusive automatic reset permits restriking 

in the event the arc is not established the 

first time. A choke in the direct current 

output circuit makes for quiet operation 

and holds ripple to less than 3 per cent. 

The silicon stacks are down-draft, fancooled 

and the transformer is glass-insulated. 

Twin-Stack Cup Dispenser 

Occupies Little Space 

A paper cup dispenser based on a practical 

new concept—twin stacks of cups—is 

being introduced by D. J. Alexander. This 

new unit measares 7x14 inches and holds 

and dispenses 170 cups up to 7V2-oz. size. 

The big capacity means the unit can be 

refilled before it is entirely empty, and will 

easily accommodate a full pack of 100. The 

di.spcnser can be speedily loaded from the 

top, or the keyhole slot mounting permits 

it to be quickly removed, filled and i-ehung. 

The unit is made of heavy, 22-gauge, 

satin finish 302 stainless steel for lifetime 

use. The manufacturer says it can't rust, 

corrode or deteriorate, and keeps the cups 

safely enclosed, dustfree and sanitary. Installation 

is simplified by the flat back and 

the mounting bracket applied with special, 

permanent adhesive adaptable to any surface 

without drilling or damage. The unit 

is also available as a recessed model for 

original constniction and remodeling 

projects. 

A new-type silicon stack transformerrectifier, 

designed as a power source for 

the operation of two projection arc lamps 

is now available from Strong Electric Corp, 

No flicker or other change in screen light 

is noticeable at the time of striking the arc 

or making changeovers, the company says. 

The unit employs two silicon stack assemblies, 

one for each output, and is said 

to afford much greater efficiency than 

other types. Known as the Bi-Power, the 

first equipment in this new line has a dual 

output rating of 90-135 90-135 amperes at 

56-70 volts D.C. It is designed for operation 

on 220 v., 50/60 cycle three-phase A.C. 

A "Lo-Strike" feature associated with each 

758 SCREENINGS 

FROM ONE 70mm PRINT 

with NORELCO 70/35mm projectors at the RKO Pantages 

UNITIZED 

intematumols 

Uiulorm width, back pitch and level seating 

are assured by factory assembly of 

seat, back and side plates. Installation requires 

only mounting of the already assembled 

seat on preset standards. Arm 

rests affix chair unit to standards m rigid 

position—v,rithout any exposed fastf-.aings 

Write today for the complete 

International story. 

(%uiUl 

International Sect Div. 

Union City Body Co., Inc. 

Union City, Ind. 

A "technical triumph" in the field of motion 

picture projection! That's what it 

was called when a single Super Technirama 

70 print was used for the entire 61 

week run of "Spartacus" at Hollywood's 

Pantages theatre. By comparison, the life 

of the average 35mm print is 200 runs! 

According to Universal-International's 

engineering chief, Walter Beyer, this unprecedented 

durability was due to the installation 

of new Philips-Norelco projectors 

and careful 

handling of the film 

lôreli 

MOTION 

PICTURE 

EQUIPMENT 

DIVISION 

Universal 70/35 Projectors 

by the theatre projectionists. 

As more and more great 70mm attractions 

are produced, more and more 

theatres will naturally depend on the 

famed Norelco 70/35—the time-tested 

and proven 70mm projector now used in 

twice as many theatres as all other makes 

combined. 

Get all the facts about the complete 

line of Norelco motion picture 

equipment from your favorite theatre 

supply dealer 

today! 

NORTH AMERICAN PHILIPS COMPANY. INC. 100 EAST 42nd STREET, NEW YORK 17, N.Y. . OXFORD 7-3600 

BOXOFTICE March 5, 1962 29

Automatic Machine Pops Corn 

In a Stream of Hot Air 

J^ 

The Kernel-Fresh Air-Popt machine, 

which automatically pops corn directly in 

front of customers' eyes, employs a stream 

of hot air to pop kernels up to 40 times 

their original size. Corn is popped in trans- 

14S0BUCHANAN 

SEATINQ 

COMPANY 

GRAND RAPIDS, MICH. 

parent glass dome on top of machine, seasoned 

on revolving tray in center and 

stored in display cabinet. A starting 

switch begins the automatic feeding of raw 

corn into a glass popping tube inside a 

transparent glass dome on top of the machine. 

A stream of hot air rapidly heais 

and pops each kernel uniformJy while 

keeping it suspended inside the tube. After 

each kernel pops, the hot air forces it out 

of the top of the tube and down onto a 

revolving tray where it is automatically 

seasoned with oil and salt. The popcorn 

then drops into the storage display cabinet. 

Every 15 minutes, the machine shuts 

off flow of raw corn into popping tube. 

After all popcorn has been ejected from the 

tube, the machine completes a reject cycle 

that clears the tube of any unpopped kernels, 

channeling them into a small container. 

Immediately a new popping cycle is 

begun. The Air-Popt machine is a development 

of ElectriCooker Division, General 

Poods Corp. 

Four New Electrocutor Models 

To Eliminate Insects 

Four- new models of Insect-Electrocutors 

have been announced for 1962 by Sno- 

Master Manufacturing Co., national selling 

agents. Included is a Daytime unit to be 

used for the elimination of daytime flying 

insects only, such as flies, wasps, bees, 

mosquitoes, etc. The Day-Niter, beside attracting 

and eliminating daytime flying 

insects, will also attract and destroy nightflying 

insects. These models can be provided 

in both stationary units for mounting 

on the outside and portable models for 

both inside and outside use. The complete 

line of Insect-Electrocutors, using the 

principle of black light and a grid of 

charged rods, offers such features as low 

cost of operation, entirely automatic operation, 

attractive design, complete all-weather 

coverage, precision engineering and full 

guarantees. 

New Wall Bracket Provides 

instant Emergency Lighting 

A decorative prismatic wall bracket to 

provide light automatically the instant 

normal lighting fails in a theatre has been 

introduced by Stonco Products Co. Two 

sockets are in the new fixtm-e, one for a 

standard wattage blub and the other a low 

wattage secondai-y porcelain socket with 

separate wiring system for connection to 

the remote emergency power supply. The 

satin-finished die-cast aluminum line includes 

one and two light UL-approved 

custom pendant applications, with special 

adapters for surface and external corner 

mounting indoors or outdoors. 

Drink-Ice Flaker Combination 

Machine Placed on 

Market 

A new combination drink dispenser-ice 

flake machine, the PrigiDrink, has been 

placed on the market by the Preez King 

Corp. Two models, identical in appearance, 

are offered. Model 27A is a four-flavor 

drink dispenser mounted on a I3 h.p. 

air-cooled, 300-pound capacity ice flake 

machine. Model 27A-W is a four-flavor 

dispenser mounted on a '3 h.p. watercooled, 

350-pound capacity ice flake machine. 

With either model, four carbonated 

or noncarbonated drinks can be dispensed, 

or two of each, plus jet and coarse stream 

carbonated or ice water. The machines are 

34 inches wide, 26 inches deep and 38 

inches high, with five-inch adjustable 

leveling legs, plus six-inch faucet tower 

and eight-inch rear shelf, and are suitable 

for under counter installation. The detachable 

rear shelf holds four two-gallon syrup 

tanks. The '4 h.p. carbonator pump also 

is fastened to the back. The cabinet is 

gray haramerloid, with stainless steel ice 

bin, lid and faucet tower. The removable 

top for easy servicing and maintenance 

comes off without disconnecting any lines 

or disturbing the faucet tower. 

A low tost 

large speaker * 

that assures * 

finest sound. 

• 

$5.35 •. 

•^ 

Each ^ 

Ask Your Mottograph Dealer 

ALBANY, N. Y. 

ALEXANDRIA, LA. 

ATLANTA. GA. 

BALTIMORE, MD. 

BOSTON, MASS. 

BUFFALO, N. Y. 

CHARLOTTE, N. C. 

CHICAGO, ILL. 

CINCINNATI, OHIO 

CLEVELAND. OHIO 

DALLAS, TEXAS 

DENVER, COLO. 

DES MOINES, IOWA 

DETROIT. MICH. 

GREENSBORO. N. C. 

HOLLYWOOD, CALIF. 

HOUSTON, TEXAS 

INDIANAPOLIS, IND. 

KANSAS CITY, MO. 

LOS ANGELES, CALIF. 

LOUISVILLE. KY. 

MEMPHIS. TENN. 

MILWAUKEE. WISC. 

MINNEAPOLIS. 

MINN. 

ETHYLOID 

FILM CEMENT 

POINTS OF DISTRIBUTION 

FISHER 

MANUFACTURING CO. 

1165 Ml. Keod Blvd. 

fioiheiler 6, N. Y 

^ 

NEW HAVEN, CONN. 

NEW ORLEANS. LA. 

NEW YORK CITY 

OKLAHOMA CITY, 

OK LA. 

OMAHA, NEB. 

PHILADELPHIA. PA. 

PITTSBURGH, PA. 

PORTLAND. ORE. 

PROVIDENCE. R. I. 

SALT LAKE CITY, 

UTAH 

SAN FRANCISCO, 

CALIF. 

SEATTLE, WASH. 

SIOUX FALLS. S. 

DAK. 

ST. LOUIS. MO. 

SYRACUSE. N. Y. 

WASHINGTON, D. C. 

CANADA 

TORONTO. ONT. 

MONTREAL. QUE. 

VANCOUVER, B. C. 

3q 


CONDENSED INDEX OF PRODUCTS 

Poge 

AD MATS 

Mercury Adv. Co 24 

ANTI-THEFT SPEAKER DEVICE 

Speaker Security Co 18 

ATTRACTION BOARDS AND 

LETTERS 

Wagner Sign Service, Inc 23 

BARBECUED MEATS 

Castleberry's Pood Co 13 

BURGLAR ALARMS 

Eprad. Inc 19 

BUTTERCUPS 

Server Sales. Inc 12 

BUTTER DISPENSER 

Server Sales, Inc 12 

BUTTER SERVER 

Server Sales. Inc 12 

CANDY 

Reese Candy Co 15 

CAR COUNTERS 

Eprad, Inc 19 

CARBON SAVERS 

Call Products Co 27 

CONCESSIONS FOODS 

Golden Palace Food Products, Inc. 14 

COTTON CANDY MACHINE 

Gold Medal Products Co 16 

DRINK DISPENSERS 

Steel Products Co 15 

DRINKS. SOFT 

Coca-Cola Co 3 

Dr Pepper Co 21 

Pepsi-Cola Co 5 

Royal Crown Cola Co 9 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Inst. & Elect.. Inc 20 

Drive-In Theatre Mfg. Co 16 

Eprad, Inc 19 

Speaker Security Co 18 

FILM CEMENT 

Fisher Mfg. Co 30 

FIREWORKS DISPLAY 

Liberty Display Fireworks Co., Inc. 18 

FLOOR MATTING 

American Mat Corp 24 

GLASS & CHROME CLEANER 

Kinner Products Co 27 

HEATERS, IN-CAR 

Eprad, Inc 19 

ICE CREAM CASES 

Bally Case & Cooler, Inc 12 

ICE CREAM FREEZERS, SOFT 

Sweden Freezer Co 14 

JUNCTION BOXES 

Eprad, Inc 19 

KIDDIE RIDES FOR DRIVE-INS 

Miracle Equipment Co. .. Back Cover 

PAINT FOR DRIVE-IN SCREENS 


PLAYGROUND EQUIPMENT 

Miracle Equipment Co. .. Back Cover 

POPCORN EQUIPMENT & 

SUPPLIES 

Manley, Inc 15 

National Oats Co 15 

POPCORN SCOOPS 

Speed Scoop 14 

BOXOFHCE :: March 5, 1962 

Poge 

POPCORN. SEASONED 

National Oats Co 15 

PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 18 

Strong Electric Corp 2 

PROJECTION & SOUND SYSTEMS 

National Theatre Supply 26 

PROJECTORS. 70/ 35mm 

North American Philips Co 29 

RADIO SPOTS 

Mercury Adv. Co 24 

REFLECTORS 

Bausch & Lomb Optical Co 25 

Heyer-Schultz. Inc 27 

SEATING, THEATRES 

Griggs Equipment Co 27 

Clip 

Page 

Heywood-Wakefield Co 24 

International Seat Corp 29 

Irwin Seating Co 30 

SHRIMP ROLLS 

Golden Palace Food Products, Inc. 14 

SNOW-CONES 

Samuel Bert Mfg. Co 14 

SPEAKERS, IN-CAR FOR 

DRIVE-INS 

Ballantyne Inst. & Elect., Inc 20 


Eprad, Inc 19 

Motiograph, Inc 20, 30 

TAPE SERVICE 

Mercury Adv. Co. 24 

and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this Modern Theatre Buyers' Directory and Reference Section. Check: 

The advertisements or the items on w/hich you want more information. Then: Fill in 

your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tope closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Sssue of March 5, 1962 

Page 

n American Mat Corp 24 

D Ashcraft Mfg. Co., C. S 18 

D Ballantyne Inst. & Elect., Inc 20 

D Bally Cose & Cooler, Inc 12 

n Bousch & Lomb Optical Co 25 

D Bert Mfg. Co., Samuel 14 

D Call Products Co 27 

D Castleberry's Food Co 13 

D Coca-Cola Co 3 

D Dr Pepper Co 21 

D Drive-In Theatre Mfg. Co 16 

D Eprad, Inc 19 

D Fisher Mfg. Co 30 

n Gold Medal Products Co 16 

n Golden Palace Food Products, Inc 14 

D Griggs Equipment Co 27 

D Heyer-Shultz, Inc 27 

D Heywood-Wakefield Co 24 

n International Seat Corp 29 

n Irwin Seating Co 30 

Page 

D "Tri Swing" Playground Ride 28 

n Bally Ice Cream Coses 28 

n Eprad Transistor Sound 28 

n Four-Flovor Shoke Machine 28 

D Middle-Size Popcorn Cup 28 

n Silicon Transformer-Rectifier 29 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

n Kinner Products Co 27 

n Liberty Display Fireworks Co 18 

n Manley, Inc 15 

n Mercury Adv. Co 24 

D Miracle Equipment Co Back Cover 

D Motiograph, Inc 20, 30 

D National Oats Co 15 

n National Theotre Supply 26 

n North American Philips Co 29 

D Pepsi-Cola Co 5 

n Reese Candy Co 15 

n Royal Crown Cola Co 9 

n Server Sales, Inc 12 

n Speaker Security Co 18 

D Speed Scoop 14 

D Steel Products Co 15 

n Strong Electric Corp 2 

D Sweden Freezer Mfg. Co 14 

D Wogner Sign Service, Inc 23 

Page 

D Twin-Stack Cup Dispenser 29 

n Automatic Popcorn Machine 29 

D Four "Insect-Electrocutors" 30 

D Wall Emergency Lighting 30 

D Drink-Ice Flaker Combination 30 

OTHER NEWS OF PRODUCTS AND EQUIPMENT 

Page 

D Golden Palace Shrimp Rolls 13 Q Flavos Shrimp Rolls 14 

Page 

D New in Concessions 15 

LITERATURE 

Page 

D Food Service Training Manual 15 D People Heating With Infrared Lamps .... 25 

n Increase Ice Cream Profits 26 

Poge 

Page

about PEOPLE / 

and PRODUCT 

years, and joining the newly formed vending 

division in 1957. He will aid in effecting 

the expansion planned for Wometco's 

vending division. 

Ralph W. Wight has been named to the 

board of dii-ectors of Magnasync Coi-p., 

manufactm-er of magnetic film and tape 

recording systems, and Kent A. Hammond 

has been named controller, according to D. 

J. White, president. Wight is vice-president 

of Litton Industries and general manager 

of the Westrex division. Hammond 

previously was associated with Kennison 

Mfg. Corp. as controller. 

T. Harry Endroll has been re-elected as 

chair-man of the Manufacturing Confectioners' 

Traffic Conference, composed of 

traffic managers of manufacturing confectioners 

representing 85 per cent of the confectionery 

shipped in the U.S. Endroll is 

traffic manager of Hollywood Brands, 

Hollywood Candy Division, Centralia, 111., 

and" Hollywood Nut Products Division, 

Montgomery, Ala. 

Van Myers, vice-president in charge 

of Wometco Enterprises, Inc., Vending 

Division, has announced the appointment 

of Joseph St. Thomas as a vice-president 

of Wometco Vending of South Florida. 

St. Thomas has been associated with 

Wometco since 1947, having first been with 

the company's confections division for ten 

dl'lm 

Stanley F Edelman 

Stanley F. Edelman 

has been elected 

vice-president of the 

Golden Palace Food 

Products, Inc., New 

York, manufacturer 

of Chinese food products, 

shrimp roUs, 

chow mein, etc. His 

appointment was announced 

by George 

Phong, president of 

Golden Palace. Edelman 

joined the finn 

two years ago as assistant sales director 

and has been sales director since January 

1961. He previously was as.sociated with 

tlie Red L Frozen Sea Foods Corp. of Great 

Neck, L.I. 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this 

Name 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street Number . 

coupon. 

Position.. 

City Zone.. State.. 

k Fold along this line with BOXOFFICE address out. Staple or tope closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exliibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this 

material to: 

The Editor 

MODERN THEATRE 

k Fold along this line with BOXOFFICE address out. Staple or tape closed. 

BUSINESS REPLY ENVELOPE 

First Closs Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 

BOXOFFICE-MODERN THEATRE 

^. 

, 

.tti-mf, 

American Univend 

Co., vending machine 

supplier, has elected 

George Dwight Kaneb 

a director of the firm. 

Kaneb is president 

and chairman of 

Union Oil Co., Boston, 

and a director of Canaveral 

International 

Corp. American Univend 

supplies vending 

machine products 

George Dwight Kaneb 

to operators throughout 

the country, and. through its subsidiaries, 

is active in the concessions field and 

in financing vending machine operators. 

Donald C. Havens jr. has been named 

east coast sales engineer for Legitron Corp., 

manufacturer of audio equipment for recording, 

motion picture and broadcasting 

studios. Havens, a member of the Society 

of Motion Picture and Television Engineers, 

was with the Westrex division of 

Litton Systems for more than seven years 

as east coast sales engineer of the recording 

equipment division. 

Several National Ass'n of Concessionaires 

members have been appointed to 

the manufacturer-distributor relations 

committee of the National Confectioners 

Ass'n. They include John W. Hoermann of 

M. J. Holloway & Co.. Chicago: Fred 

Schonlau, P&F Laboratories, Chicago; John 

Oilman, H. B. Reese Candy Co., Hershey, 

Pa.; Carl Goldenberg, Goldenberg Candy 

Co., Philadelphia, and Fred Magenheimer, 

Mason, Au & Magenheimer Confectionei-y 

Mfg. Co., Mineola, N.Y. 

John W. Hoermann has been named 

president of the M. J. Holloway & Co., 

Chicago, succeeding Milton Holloway, who 

becajne chairman of the board. 

H. J. "Pete" Foster of National 

Venders, Inc., St. Louis, has been promoted 

to vice-president in charge of national 

accounts. 

Associated Popcorn Co., Lee Pai'- 

rish of Dallas and Rio Syrup Co., Stuart 

Tomber, of St. Louis, have become new 

members of the National Ass'n of Concessionaires. 

THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY 24, MO. 


1 

300 

! 

! 

• AOLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOJ BETTER BOOKING AND B U S I N E S S B U I L D I N G 

School Youths Live Hour of Glamor on Theatre Stage 

my 

'Hollywood Premiere of 1962' by High School 

Club Fills Marion, Ind., Showplace 

Enviable identification with the community 

has been achieved by the Indiana 

Theatre in Marion, a city of approximately 

40,000 in east central Indiana, which is 

managed by Glen Allen for the Alliance 

circuit. 

A winner of three Boxoffice Showmandiser 

Citations, Allen is as proficient in 

promotions as he is active in civic and club 

benefit programs which keep theatres in 

the public spotlight. The latest payoff of 

this was a full house of high school students 

and parents, drawn to the Indiana 

Theatre by "The Hollywood Premiere of 

1962" stage show produced by the Marion 

High School Boosters Club. 

100 YOUTHS TAKE PART 

Approximately 100 high school boys and 

girls took part in an 80-minute stage revue 

of dancing and singing before an audience 

of 1,200. The benefit show was held after 

7:45 on a Thursday evening. The Marion 

High School Boosters Club is an organization 

of approximately 300 gii-ls, all of whom 

went out selling tickets at 80 cents each for 

the show, which was directed by Phyllis 

Wenger, high school teacher. The club received 

the proceeds of the ticket sales, less 

expenses paid to the theatre. 

On the screen was "The Two Little 

Bears." 

Extending their cooperation were the 

Marion fire department, the police department 

and the mayor. 

The stage program followed a detailed 

script as high school youngsters impersonated 

some 50 Hollywood stars, including 

Brigitte Bardot. Bobby Darin, Brenda Lee, 

Jimmy Boyd. Tuesday Weld, Chubby 

Checker, Rock Hudson. Annette Punicello. 

etc. 

PRODUCED IN STYLE 

With Manager Allen giving his assistance 

all the way. "The Hollywood Premiere 

of 1962" went off smoothly and in style all 

the way. Local car dealers brought the 

"stars," escorted by police, to the theatre 

where they paused at a radio station 

WBAT microphone to greet their fans and 

in turn were greeted by the mayor, amid 

floodlights, cameras, atmosphere and 

glamor of a genuine fii'st night! 

Ti-uly it was a night of excitement and 

accomplishment for the Booster Club girls, 

and the MHS boys whose talents won them 

parts in the "premiere" show. And many 

Marion parents and relatives were filled 

with pride and joy as they viewed their 

young women and men blossom out on the 

Indiana Theatre stage. 

As Allen commented in an ad he ran 

prior to the show: 

"This is a part of our constant effort to 

cooperate with Marion and Grant County 

young people in every possible way." 

The local daily, the Marion Leader- 

Tribune, got into the spirit and boosted the 

show right to the end. A morning-after 

headline was, "Hollywood Stars Move Into 

City," with a two-column picture of student 

Linda Alberts, who was Brigitte Bardot 

in the show. 

SHOWMAN EXPLAINS IT 

Following is the copy of a two-column 

all-type signed ad Manager Allen ran on 

January 26, about a week before the show 

on February 1 . It reveals him as one of the 

leading promoters of the special show, and 

as a worker in behalf of youth affaii's. 

MARION HIGH SCHOOL BOOSTER CLUB 

Presents 

"THE HOLLYWOOD PREMIERE OF 1962" 

GALA COMBINED STAGE AND SCREEN SHOW 

AT THE INDIANA THEATRE 

THURSDAY EVENING AT 8:00 P.M., FEB. 1, 1962 

Directed by Phyllis Wenger 

(Marlon High School Teacher) 

The Marion High School Booster Club 

girls 1 sponsors the Hollywood Premiere 

for the Booster Club Fund. They are 

behind the Hollywood Premiere with all 

their force. Nearly every girl in MHS is out 

selling tickets for which they will receive 

the regular benefit terms. Besides selling 

tickets the students participate in the stage 

activities, as well as dressing up and impersonating 

the various stars such as Tuesday 

Weld, Fabian, Debbie Reynolds, Elvis 

Presley, etc. 

Each girl and boy of MHBC is made up 

and costumed to look like the star they are 

impersonating 

There is a script and there will be over 

100 Booster Club Girls and also several 

MHS boys in the show. 

A gay, glamorous stage revue of singing 

BOXOFFICE Showmandiser :; Mar. 5, 1962 — 37 — 

Marion High School Booster Club 

Prtienii .'/ ^ 

Thr HOLLYWOOD PREMIERE oi 1962 '.J 

INDIANA THEATRE 

THUaSOAY rvENINC - FEBBUARV 1 1962 

50 IMPERSONATIONS OF HOLLYWOOD STARS 50 

S*« Marlon't Bridge 

Bord. Chubbf Ch* 

doi. Bobby DoFln. Bxdn 

TuiidDy W.ld. Th. Four 

Koit ol lamotit ilD't Sm tham arny« >n Iron 

Thuridov roght m lij>ur>ou< cor., paui* o< WBAT' 

ihor foni - amid lloodlighli (am*fa

. . Read 

. . 

Car Is Prize in 'Mysterious Island' Contest 

A citywide foui'-way promotion heliDed 

roll up grosses for "Mysterious Island" at 

the Victory Theatre in Brussels. Belgium. 

Participating were the Renault automobile 

distributor; Le Bon Marche, the biggest department 

store in Brussels; Hachette, publishers 

of the Jules Verne novel on which 

the film is based, and Euro-Rama, a high 

circulation weekly magazine. 

In a contest announced in Emx)-Rama, 

youngsters of high school age were asked 

to "See the Picture . tlie Book . 

And Compai'e!" The fii-st prize in the essay 

competition was a 1962 Renault. Some 

20 additional prizes were awarded by Le 

Bon Marche store and Hachette Publishers, 

which featui-ed "Mysterious Island" window 

displays, playdate infoiTnation and 

contest entrance fomis. 

Columbia Bnissels manager Pien-e Hermand 

developed the promotion a full 

month in advance of the opening. 

Tlie Victory front display is shown above. 

Besides the Renault car in the entranceway, 

note the huge blowup scene on the 

panel above the boxoffice. 

All One^ Two^ Three' Campaign Needs 

Is Coca-Cok and It Receives Plenty! 

No pressbook was available when John 

Reidt, who manages the Esquire Theatre 

in Sacramento, Calif., for Blumenfeld Theatres, 

started his campaign for "One, Two. 

Thi-ee." but he made out very well on his 

ouii and brought in a lot of good business. 

His first step was to find out about the 

picture content. Tlie next step was to contact 

the local Coca-Cola people and invite 

them to a preview two weeks in advance. 

At this time he ai'ranged a promotion conference 

in the Coca-Cola office. 

Reidt had large banners made for use 

on the 23 Coca-Cola route trucks that 

cover the city and county. In return Coca- 

Cola put in 100 displays in chain stores all 

over the comity, featuring a giveaway of 

free cases of Coke and tickets to the film. 

Coupons were in each cai-ton; drawings 

were held evei-y Satm-day in each store. 

These displays were up three weeks. The 

signs atop each on "One, Two, Three" 

made a massive tieup all over the city. 

Reidt also had a radio contest going 

with Coca-Cola, each paying for half of 

the time cost. Coca-Cola put up 12 picnic 

coolers and 12 cases of Coke as prizes. 

Coke was given a laige display in the 

Esquii'e lobby. 

"The first week we gave out lucky balloons 

on downtown sti'eets," Reidt relates, 

"and had the marquee lined with balloons 

imprinted with the film title. However, 

these didn't last very long due to the high 

wind, but they got a lot of attention during 

their short stay. 

"I also Uned up 15 other places of business 

in good traffic locations for window 

displays. 

"The campaign was very successful. It 

brought in a lot of good business. The cooperation 

from Coca-Cola was tremendous." 

Scooter for 'September' 

The Lombretta Motor Scooter Co. loaned 

a scooter to Manager John Hutchings of 

the Ben Ali Theatre, Lexington, Ky., for a 

lobby display to promote "Come September." 

Daily plugs also were broadcast on 

the WVLK Man in the Street broadcast 

from in front of the theatre. 

Girl Skin-Divers Help 

George E. Landers of E.M. Loew's Theatres 

in Hartford. Comi.. and John Markle, 

Columbia, sent two girls in skin-diver outfits 

through downtown streets ahead of 

"The Underwater City." In addition, skindiving 

club members attended the opening 

night's performance at E. M. Loew's. 

Do-It-Yourself Displays 

For 'Flower Drum Song' 

All the nig and cai-pet dealers in Upper 

Sandusky, Ohio, were contacted by P. W. 

Stagger before he located enough bamboo 

poles to decorate his concession stand at 

the Star Theatre for "Flower Drum Song." 

Once the poles were put up across the 

top of the stand. Stagger made title letters 

from red cardboard. He used the marquee ^j^gj, 

letters to make tracings on the cardboard .^^ 

for the cutouts, which were scotch-taped 

on the bamboo poles to speU out 

FLOWER DRUM SONG. 

Japanese 

lanterns, toy balloons, small umbrellas, 

artificial flowers also were taped on the 

poles. 

Prom the concession stand, Stagger went 

on with lobby decorations. The film title, 

Japanese lanterns, flowers, etc., and some 

11x14 stills were strung on a line clear 

across the lobby. Then red, yellow, blue 

and black crepe paper was stretched from 

this line back to a standee near the auditorium 

entrance. The standee was on a 

tmkey crate (covered with yellow crepe 

paper) to make it high enough. 

Artificial flowers borrowed from the dime 

store appeared in vases around the lobby. 

A florist provided two vases of real flowers. 

La Choy Chinese Food Co. was contacted 

for an impressive display in a local supermarket. 

Discount Coupons Put 

Out for 'Question 7' 

Special church discount coupons were 

widely circulated aiound Philadelphia for 

the showing of "Question 7" at the Ardmore 

Theatre in Ardmore, the 69th Street 

Theatre in Upper Darby and the Logan 

and Orpheum in the city proper. 

fêd 

Stanley Warner executives said they ,^ 

took the film to the neighborhood theatres 

first because they "wanted to take the picture 

directly to the people." Producer Lothar 

Wolfe was in town for the quadruple 

opening. 

Wolfe explained that the pm-pose of the 

film is to dramatize how Corrmiunism stifles, 

through the guise of education, the 

human conscience and freedom of choice. 

He also explained that "Question 7" came 

as a sudden inspiration while he was doing 

preliminary research for a film on the 

life of J. S. Bach, the composer, in Berlin 

two years ago. He put the Bach work aside 

for the more timely task of assembling the 

story on how East German Chi-istians are 

living under Communist inUe. 

Leam-a-Longuage Tieup 

Benefits Art Theatres 

With the Oregon Journal at Portland 

promoting a "Learn-a-Language" record 

campaign and receiving an average of 400 

subscriber-students daily — buying Spanish, 

French, Russian, Japanese, Italian or 

German-language series records, ai't theatres 

here are selling tickets at student 

prices to record owners. The carton label 

cut off the Learn-a-Language package, 

plus identification, serves as a "student 

body card." 

The Aladdin, Fine Arts and 21st Avenue 

theatres agreed to honor such "students." 

"Rosemary," a Gei-man-language picture, 

was the first foreign-language picture 

to come under the plan. 

38 BOXOFFICE Showmandiser Mar. 5, 1962

. NO 

• 

Friends Help Pick Outstanding Bachelor 

Of Frisco, and He Wins Bachelor Flat' 

Paul Hardman, an assistant vice-president 

of the Golden State Bank, was 

crowned (with a derby hat) as Outstand- 

, cv ing Bachelor of San Francisco in a contest 

°^ conducted by the Fox Theatre there in cooperation 

with Hyde Park Suites, a high 

class apartment section, for "Bachelor 

Flat." 

The prize was a key to a Hyde Park 

apartment, rent free for a month. The 

winner also received a Voice of Music 

portable stereo, records, supplies of 

groceries, milk, tamales, free dinners, dog 

food, yo-yos and theatre passes. 

The crowning took place in the Hyde 

Park lobby with two girls from the Gold 

Street night club, a rendezvous for bachelors, 

performing the derby presentation. 

Candidates for the title were nominated 

by letters by friends, who gave their reasons 

why theii' selection should be considered 

"Outstanding Bachelor." Pi-om the 

96 names submitted, eight were chosen for 

the finals, which were held before a panel 

of judges made up of Vic Levit, the San 

Francisco Junior Chamber's 1961 Man of 

the Year and recently selected one of the 

00 J 

Afternoon Downtown Operators and Observers 

Club." 

Judges scored points for personality, appearance, 

background, business and social 

success and organizations, outstanding 

deeds, charity works, war record, etc. 

Hardman, in addition to his bank job, is 

a director of the California Heritage Council, 

director of several newly fonned small 

business companies, chainnan of the 

finance committee of the Junior Chamber 

of Commerce, and member of Press and 

Union League clubs, Commonwealth Club 

and Senior Chamber of Commerce. 

The rmmersup were Howard Kline, chief 

resident physician at General Hospital, and 

Prank Billings, sales manager for the California 

Pacific Lumber Co. 

Two dailies and thi-ee TV news stations 

covered the event. 

Rochester Coronet Has 

A 'Different Approach' 

Max Fogel, manager of the recently 

opened Coronet Theatre on Thuiston Road, 

five outstaiiding men of California: Jim Rochester, N.Y., has introduced what he 

Lane, deejay at radio station KSFO; Bob calls "a different approach to the business." 

The Coronet, he says, will be an 

Holmes, deejay for KYA: Mrs. Ken Knox, 

a model and wife of a KEWB deejay: Sam intimate theatre, catering to the discriminating 

adult audience but not an art house. 

Marconi, proprietor of the Iron Horse and 

Gold Street, two establishments frequented Fogel began his career in the show business 

by bachelors, and Bioice Murphy, Ascap as a youthful actor in the Yiddish theatre 

employe and a member of the "Tuesday and entered exhibition in the days of the 

"silents." 

He explained that the Coronet mainly 

will play choice Hollywood movies as they 

become available with foreign pictures sharing 

playing time "only when they meet our 

Y0ULLBESNUGASABU6 

IN A RUG WITH THE ALL NEW 

high standards of pilme entertainment." 

HIGH-POWERED aECTRICl 

In other words "art" films are to be 

IN A CAR HEATERS 

avoided. Programs, starting at 8 p.m., except 

for unusual situations will include 

^0+ the MIRACLE MILE 

AUTO THEATRE!! 

TOL£D[[ puvanuiio 

"";i. -""St""' 

Free Coke With '1, 2, 3' 

'PA,'" ""..« 

^*-' "'-'"cO»>ilJ ,»„

In 

added 

Theatre Display Is Staff Project; Cost 

Is Under $3, But It Wins Civic Prize 

^K^g^S^KLS^NrJ 

Aluminum foil, plus material salvaged from previous promotions, cut the cost of a front display at the 

Rio Theatre in Wharton, Tex., to less than $3. The seasonal civic display was a staff project, and it 

won second prize. 

How to decorate an entire 

theatre front 

on a shoestring . . . and win a prize. This 

is an apt caption for the above photo, 

whicli depicts the Christmas decor at the 

Rio Theatre in Wharton, Tex., a Frels cii'- 

cuit house managed by Mae Jensen. Her 

procedure is good to remember for any 

occasion when flashy looking arrangement 

is in order on a skimpy budget. 

According to custom, Wharton decorates 

extensively for the Christmas season, but 

last fall the Chamber of Commerce and 

business people were in no mood to come 

through with their usual holiday lights 

donations. Hm'ricane Carla had taken 

her toll in crops, cash and other resources 

in Wharton County, along with any enthusiasm 

for unnecessary spending. Manager 

Jensen tells the story interestingly: 

GARDEN CLUB TAKES HOLD 

"No iiidividual or organization would attempt 

to raise funds and it began to look 

as if we were going to face the holidays 

sans decorations. It was then that the 

badly bruised but never beaten ladies of 

the Garden Club asked the Chamber of 

Commerce to appoint a committee from 

among themselves to work on some idea 

that would give Wharton something besides 

a few strings of lights to commemorate 

the season. Wharton always has had 

a home lighting contest but this year the 

answer to the business district problem was 

to offer a prize to the best decorated store 

window or store front. 

"We didn't quite see how we fitted into 

this plan but the staff kept kicking 

around the idea of decorating the Rio, on 

a shoestring, of course. 

"Our 24-sheet board was up for the big 

promotion of 'The Devil at 4 O'clock.' 

This contributed a wide black border as a 

starter. Pour rolls of quilted Kaiser foil 

was then stapled on for a reflective surface. 

We studded the upper half with 

colored stars sprinkled with glitter. These 

stars together with the awning, salvaged 

from a promotion on 'Pepe,' cut our cost 

again. The striped awning we covered 

with green paper to resemble roofing: our 

chimney was a portion of a paper cup box 

carton, covered with brick paper. The season's 

greetings letters were cut from scrap 

and painted red. 

"Last year's Santa took his place by the 

chimney and our operator cut the sled and 

reindeer from scrap materials and painted 

them. Real packages filled the sleigh. The 

harness was made from electrical cord. 

Santa's lantern had a real light in it and 

the lead reindeer, christened Rudolph, had 

a flashing red bulb for a nose. 

Red lights inside the chimney looked like 

a fire inside the house and lights sti-ung 

behind the roof slant made the figures 

stand out. A red flood above gave the desired 

effect on the reflective foil surface. 

The stars were repeated above the doors 

and inside the boxoffice a small foil tree 

glowed with reflected lights. 

RIO DISPLAY IS SECOND 

"A small store window took first place 

with a holy theme of Christmas, but oui- Old 

Fashioned Christmas took the second spot. 

The gallant ladies of the Garden Club presented 

each of the two top winners with 

dried flower arrangements as a token of 

appreciation. One of the local newspapers 

carried front page pictures of the presentation 

which took place in the lobby of the 

Rio Theatre. 

"Our total cost was $2.80 for foil and a 

lot of hard labor. Fellowship among our 

employes, who made a game of the project, 

never was higher. And our town is still 

complimenting us for passing up commercialism 

in favor of community spirit." 

Line for 'Innocents' 

Albert M. Pickus, TOA board chairman, 

and owner of the Stratford (Conn.l Theatre, 

booked "The Innocents" and used 

this copy in his advertising: "Be Forewarned 

! your own interests, see this 

picture from the very beginning to the 

mind-stumring end!" 

Beach Scene Timely 

Display for Twisl' 

Al Marsden, manager of the Centre Theatre 

in Corpus Christ! , a timely 

twist to the twist! To herald "Twist 

Around the Clock," he set up in the lobby 

a beach display, complete with sunlamps, 

sand, seashells and, of course, two shapely 

bathing beauties. The leading department 

store of the city, Lichtenstein's, furnished 

the latest style bathing suits, and the stage 

was set. Over the girls' heads was a sign 

reading, "Hey Boys! Ask Me for a Twist." 

Of course, the many that came in walked 

around many times looking things over 

before they asked, and when they did the 

girls gave them a special handbill heralding 

the run of "Twist Around the Clock," 

and on each circular was a three-inch 

pretzel. 

Had this gimmick been done any other 

time, it would not have caused much 

notice, but during that week the outside 

temperature in Corpus Christi was in the 

low, low thirties, very unusual weather, 

indeed, for this part of the warm Gulf 

coast. The average winter temperature 

here loms around 76, and, of course, with 

every one in winter clothes the girls really 

made a hit, and the folks came from miles 

around to see the winter bathing beauties. 

R. J. "Bob" Chapman, city manager for 

Corpus Christi Theatres, reports the gimmick 

really helped the run of the picture, 

despite all the cold weather that came with 

it. 

Pipe of Peace Too Strong 

For 'Sergeants' Smoker 

A band of Sioux Indians in full Indian 

garb .smoked the pipe of peace with theatre 

personnel on the sidewalk in front of 

the State Lake Theatre in Chicago as a 

publicity stunt for the opening of "Sergeants 

3." The stunt won coverage in all 

the newspapers and made every TV show 

after one of the participants was overcome 

by the smoke. 

Twisters Vie at Airer 

Alan Iselin's Turnpike Drive-In at Guilderland. 

N.Y., staged a twist dance contest 

studio of nearby Schenectady and Scotia 

on the opening night of "Twist Around the 

Clock." The best female twister received 

a $20 course at the school and the best man 

dancer a transistor radio. 

urer 

ned 

— 40 — BOXOFFICE Showmandiser Mar. 5, 1962

— 

An interpretive onolysis of loy ond tradepreu reviews. Runnmg time is in parenfttesei. The 

plus and minus signs indicate dcgtec of merit. Listings cover current reviews, updated rcgidarty. 

This department olso serves as on ALPHABETICAL INDEX to feature releases, ^c is for 

CinemoScopc; v Vista Vision; S Superscopc; (^ Pana vision fi. Regalscope; t Techniromo. 

Symbol K.> denotes BOXOFFICE Blue Ribbon Award; O color photograptiy. For listings by 

compony in the order of rcleosc, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

•• 

Very Good, - Good; — Foir; — Poor; — Very Poor. In the summory f* is roted 2 pluses. - os 2 minuses. 

.S Cy a. 

2550 ©Ada (108) © Drama MGM 

2552 After Mein Kampf 

(74) Semidoc'y Brenntf 

2546 OAlakazam the Great 

(84) Cartoon Feature AlP 

2574 Anatomist. The (73) Or Gordon-SR 

2562 Anatomy of a Psycho (75) Dr SR 

2549 Armored Command (99) War Or AA 

2578 Atlantic Advei\lure (62) 

Rral-life Adv. Dr Schoenfeld 

2541 ©Atlas (84) Spet. VitaScope . Filmoroue 

— B 

2586 UOBabes in Toyland (100) Mus BV 

2583 ©Bachelor Flat (91) © Com. .20th-Fox 

2S76 ©Bachelor in Paradise 

(109) (£ Com MGM 

2570©Back Street (107) Drama U-l 

2569 Badjao (100) Action Or Parallel 

2605 Bashful Elephant. The (82) Com-Dr..AA 

2545 Battle at Bloody Beath. The 

(SO) © War Drama 

20th-Foa 

2531 Beware of Children (80) Com AlP 

2556 ©Bio Gamble. Th« (100) (© Ad. 20-Fox 

26DSOBIack Tiohts (120) a Ballet .... Magna 

2566 Black Pit of Dr. M (71) Ho. UPRO 

2560 ©Blood and Roses (74) ® Or... Para 

2579 Bloodlust (68) Horror Crown 

2582 ©Blue Hawaii (101) ® Com/Mus Para 

2566 Boy Who Caught a Crook (72) Ac.UA 

2543 Brainwashed (78) Dr AA 

2568 ©Breakfast at Tiffany's (115) Cy Para 

2554 Bridge to the Sun (112) Dram*.. MGM 

2604 Brushfire (SO) War Dr Para 

s 5 

a: mix 

t 1 -- - 

IB 

it « 

•cl> ii.lxocla. 

8- 7-61 + + + + + + + 1+ 

S-14-61 ± * - + 3+J- 

7-17-61 + 

W >) 

257S©Call Me Genius (105) Cam Cont'l 

2583 Capture That Capsule! (75) 

Action Drama Riviera-SR 

25S1 Cat Burglar, The (65) Ac Dr UA 

2603 Cash on Demand (84) Suspense Col 

2588 Children's Hour, The (109) Dr MGM 

2608 Choppers. The (64) Melodrama ....SR 

2599 ©Cinderella (84) Ballet Film Janus 

2558 Claudelle Inglish (99) Dr WB 

2550 Cold Wind in August (88) Dr...Ai4art 

2589 ©Colossus of Rhodes. The 

(128) if) Adv. Sped MGM 

2575 (SJComancheros. The (107) © 

Outdoor Drama 20th-Fcn 

2544 ©Come September (112) @ Coo... U-l 

2590 Continental Twist, The 

(See "Twist All Night") 

2607 Couch, The (100) Susiense WB 

2649 Creature Fram the Haunted Sea 

(60) Horror Spoof Fllmgrauf 

—D 

2600 Day the Earth Caught Fire, The 

(90) Suspense Drama U-l 

2559 Day the Sky Exploded, The 

(80) Science-Fiction Excelsior 

2535 ©Deadly Companions, The (90) 

Panav'n, Western Pathe- America 

2602 Deadly Duo (69) Drama UA 

2547 Dentist in the Chair (84) Com Ajay 

2594 Desert Patrol (78) War Drama U-l 

2564 ©Devil at 4 O'clock, The 

(127) Adv. Dr C«l 

2607 ©Devil Made a Woman, The 

(87) Adv Medallion 

2573 Devil's Hand, The (71) 

Horror-Terror 

Oovm-SR 

2588 Double Bunk (92) Farce Shovrcorp 

— E 

2588 ©El Cid (184) ® Hist. Spec AA 

2585 El rand Boy. The (92) Comedy Para 

2577 Everything's Ducky (80) Comedy Col 

2490 ©Exodus (212) Super-Panavision 70 

Drama 

UA 

2562 Explosive Generation, The 

(90) Dr UA 

—F— 

2542 ©Fanny (133) Com. Dr WB 

2577 Fear No More (SO) Suspense Dr. Sutton

. .UA 

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the summary ^ is rated 2 pluses, — as 2 minoses. ++ Very Good; + Good; * Fair; — Poor; = Very Poor. 

i ? 

2576 Msk, The (S3) Depth-dimensiai 

Horror Drama WB 

2594 ©Midsummer Nijht's Dream 

(74) I© Puppet Fantasy ....Showcorp 

2537 ©Misty (92) © Youth Ctassic 2mh-Fox 

2599 ©Moon Pilot (9S) Comedy BV 

2538 Most Danijerous Man Alive (82) SF Col 

2569 Mr. Sardonicus (90) Ho Col 

2597 Murder She Said (87) Mystery MGM 

25K7 ©Mysterious Island (101) 

Anamorptiic, Adv Col 

—N— 

2543 Naked Edge. The (102) Susp. Dr. . . UA 

2519 ©Nature Girl and the Slaver 

(70) Adv UPRO 

2553 Never Take Candy From a Stranger 

(S2) Psychological Or Omat 

253e©Nikki, Wild Dog of the North 

(73) Outdoor Drama BV 

2574 Ninth Bullet, The (90) 

Adventure Dr Audubon-SR 10-30-61 

2591 No Love for Johnnie (110) 

Drama 

Embassy 

2527 ©On the Double (92) 

Panavision Comedy Para 5-22-61 tt 

2555 One Plus One (114) Dr 3R 8-2S-61 i 

2583 One, Two. Three (115) ® Comedy. . 12- 4-61 -H 

2554 Operation Camel (74) Serv. Comedy.. AlP 8-21-61 i 

25&9 Outsider, The (108) Drama U-l 12-25-61 +

ÊATURE 

Feature productions by compony in order ot release. Running time is m parenttieses. Q is tor CinemoScopa; 

Vi VistoVision; &< Superscopc; ^j Ponovision; R. Rcgalscopc; t Technirama. Symbol {J denotes BOXOFFICE 

blue Ribbon Award; O color photography. Letters and combinations thereof indicate story type~—(Complete 

Itey on next page.) For review dotes ond Picture Guide page numbers, sec REVIEW DIGEST. 

ALLIED ARTISTS | U 

CHART 

.S Cv 

onsini 

King of the Roaring 20's 

(106) Cr 6107 

David Jansscn. IHam* Foû-i. 

.Im'ii Carson. Diana I'ors. 

Mickey Uoonejr 

Bratnwaslinl (78) 0. 6108 

Oirt Jiireens, (âlM Bloom 

•00 J

.CD. 

. 6207 

Michael 

Richard 

. 

. 

. 

. 

FEATURE 

< 

Of 

CO 

o 

Of LU 

03 

> 

o Z 

LU 

ca 

UJ 

>- 

a: 

< 

ca 

20TH-FOX 

CHART 

Battle at Bloody Beach 

(SO) (© *t 12° 

A. Murphy. CJ. Crosby. D. Michaels 

©Wild in the Country 

(114) © 

Presley. Unge, 

D/M..129 

T. Wdd 

E. II. 

©Snow White and the Three 

Stoooes (107) ® C..130 

Carol nelss. Stooges 

©Misty (92) © OD .131 

David LadJ. Arthur OConnell 

©Voyage to the Bottom of 

the Sea (105) ® ....Ad.. 133 

Walter I'idse.iii. .liKin Kontaine. 

Barbara Eden. Kriuikie Avalon 

The Silent Call (63) D..119 

liOBer Mubley, David McLean. 

Gall 

Russell 

©Marines. Let's Go (104) © C. .137 

David Hi'disoii. Tiini Tryon. 

Linda Hutchlirs 

©The Big Gamble (100) (B D..134 

Stephen Boyd, Juliette Oreoo. 

David Wayne 

©Francis of Assisi (105) © D. .132 

Bmdfiird llUlmiin. Dolores Hart. 

Stuart Whltm.in 

©September Storm (90). Ad .139 

Joanne Dm. Mark Stevens 

(35mm release) 

20.00 EyB (61) ©....Cr..lZ4 

a. Nelson. M. Anders. J. Brown 

©Upstairs and Dovmstairs 

(100) C. .125 

Michael Oralg. M. Demongeot 

The Hustler (154) © ....D..136 

p. Nevmaii. P. Laurie. J. Uleason 

Seven Women From Hell 

(S8) © Ac. 140 

Patricia Owens. Denlse Darcel. 

Cesar Uomcro, John Kerr 

©Pirates of Tortuja 

(97) © Ad.. 135 

Ken Scott. Letlcta Roman 

^g 

©The Comancheros (107) 

0D..141 

John Wayne. Btuart Whitman 

©The PuTpie Hills (60) © Ac. 142 

Qene Nelson. Joanna Barnes. 

Kent Taylor 

©The Two Uttlt Bears 

(81) © F/M..143 

Brenda Lee. Eddie Albert, 

JaJie Wyatt, Jlnuny Boyd 

©The Second Time Around 

(99) © C..144 

Debbie Reynolds. Steve Forrest. 

Andy Griffith. TTielma Rlttcr. 

Juliet Prowse. Ken Bcott 

©Bachelor Flat (91) ©. .0. .201 

Tetry-Tlitvma.'!. Tuesday Wold. 

lachard Beymer. Celeste Holm 

Madison Avenue (94) © ..D..202 

Dana Andrew's, Eleanor Parker, 

Eddie Albert, Jeanne Crain 

©Tender Is the Night 

(146) © 0.203 

Jennifer Jones, Ja.son Robards jr., 

Joan Fontaine, Tom Ewell 

©Swingin' Along (83) © C/M..204 

Noonan and Marshiill. Barbara Eden, 

Ray (diaries, Roger Williams, 

Enbby Vee 

The Innocents (99) © D..207 

Dcbnr.ab Kerr. Michael Redgrave 

Womanhunt (60) D..206 

Steven Peck. Lisa Lu, Berry 

Kri)fi;i-r 

©Satan Never Sleeps 

(133) © D..205 

William Holden, Clifton Webb, 

France Nuyen 

UNITED ARTISTS g jg 

Snake Woman (68) Ho. .6112 

John McCarthy, Slls.ui Travers 

©Dr. Blood's Coffin (92) Ho .6111 

Kieron Moore, Ha7,el Court 

©Revolt of the Slaves 

(100) © Ad. 6117 

Rhonda Flemlnt, Lang Jeffries 

©By Love Possessed (116) 

Panavision D. .6119 

Lana Turner. Efrejn Zimbalist Jr. 

The Last Time I Saw Archie 

(98) C. .61X8 

Robert Mitchum, Jack Webb 

When the Clock Strikes 

(72) My.. 6016 

James Brown, Merry Anders 

The Naked Edge (102) My.. 6120 

Gary Cooper. Deborah Kerr 

. .0.6125 

Goodbye Again (120) 

Ingrld Berpnan. Yves Montand, 

Anthony Perkins 

The Cat Burglar (65) Ac. 6121 

Gregg Palmer, Juno Kenrwy 

Teenage Millionaire (84) 

(partly in color) C/M..6126 

Jimmy (Canton. Zasu Pitts, 

Rocky Grazlano 

You Have to Run Fast 

(71) Ac. 6122 

Craig HllL Elaine Edwards 

Three on a Spree (83) . . .C. .6123 

Jack Watltng. Carole Lesley 

OThe Young Doctors (102) D. .6128 

Fredrlc March. Ben (^zsartt. 

Ina Balln. Dick Clark 

©Exodus (212) 

Pana/n 70 D. .6129 

P. Newman, 8. Mlneo 

E. M Saint. 

The Flight That Disappeared 

(72) SF..6129 

Boy Who Caught a 

Crook (72) D. .6127 

Oalg Hill. Paii'a Ravmoiid 

Town Without Pity (105) .. D. .6135 

Kirk Douglas, Olrlstlne Kaufman 

Secret of Deep Harbor 

(70) Ac. 6130 

Explosive Generation (90) D..6154 

Season of Patsiffli (92) ..D. 6133 

A. Barter. B. BorjnlDe, J. Mills 

Paris Blues (9S) D..6131 

Paul Newman, JouuM Woodward 

©X-15 (U2) (B D. .6137 

(Charles Bronsoo, Brad D«xter 

Dead to the World (S9) Ac .6202 

Reedy Talton. Jana Pearce 

Gun Street (67) W. .6136 

James Brown. JeaD Wllles 

©Pocketful of Miracles 

(137) CD. .6204 

0. Ford, B. Davla, H. Lance 

Judgment at Nuremberg 

(189) D..6206 

S, Tracy, B. Laruaster, R. Wldmark, 

M. Dietrich. M. (Sift. J. (iirland 

(pre-release) 

One, Two, Three (108) ® C .6208 

. 

James Cagney, Horst Buohholz, 

.\rlene Frajicis. ParaeLi Tiffin 

Mary Had a Little (79). C. 6203 

Agnes Ljiurent, John Bentley 

Something Wild (112) D..6210 

CiirroU Baker, Ralph Meeker 

The Happy Thieves (88) . .6209 

Rex Harrison. Rita Hayworth 

©Sergeants 3 (112) ® ..0D..6213 

Frank Sin.itra. Dean Martin. S. Davis 

Jr.. P. Lawford, J. Bishop 

Saintly Sinners (78) . . . .CD . .6205 

Don Beddoe, Ellen C^rby 

Deadly Duo (69).. D.,6212 

Cr.aig Hill. Marcia Henderson 

The Children's Hour 

(109) D..6211 

Audrey Hepburn, Shirley MacLalne, 

James fi;u-ner 

I 

The Clown and the Kid 

(65) D . 

John Lupton. Mike McGreevey 

The key to letters ond combinations thereof indicoting story type: (Ad) Adventure Dramo; (Ae) Action 

Oromo; (An) Apimoted-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Drama; (DM) Dramo 

with Music; (Doc) Documentory; (D) Dromo; (F) fontosy; (FC) Force-Comedy; (Ho) Horror Dromo; (Hi) 

Historicol Dromo; (M) Musicol; (My) Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction; (W) Western 

I 

UNIVERSAL-INT'L 

©Romanoff and Juliet 

(112) C..6106 The Fabulous World of 

Jules Verne (81) Ad.. 013 

P, Ustinov, S. Dee. J. Gavin 

©Curse of the Werewolf 

Ernest Revere. Louis Locke 

(91) Ho.. 6115 

Clifford Evans. Yvonne Romaln 

The Shadow of the 

Cat (79) Ho.. 6116 

Barbara Shelley. Andre Morell 

©The Ust Sunset (112) 0D..6117 ©Bimbo the Great (87) . .Ad. .014 

Rock Hudson. Kirk Dougla.s, 

Qi.irles Holm. Mary Ann Shields 

Dorothy Malone. Joseph 0)tten 

Trouble in the Sky (76) . Ac .6118 

Michael Craig. Bizabeth Seal 

5-.»©Tammy Tell Me True 

(97) CD.. 6119 

SarMtra Dee, John Gavin 

Blast of Silence (77) D . 6120 

Allen Karon, Molly McCarthy 

©Come September 

(112) © C 6121 

Rock Hudson, Glna Lollobrlglda, 

Sandra Dee. Bobby Darin 

©Back Street (107) D..6201 

Susan Hayward. Jotm Gavin 

The Sergeant Wm • 

Lady (72) C. .6202 

Martin West, Venetla Stifensoo, 

Bill WiUUnu 

yQFIower Drum Song 

(133) © M..6203 

Nancy Kwan, James Shigeta, 

MlyosW Umekl 

( pre- rêase) 

©Spartacus (193) Super- 

Technirama 70 D. .6204 

Kirk Douglas. Sir Laurence Olivier, 

Jean Simmons. Tony Curtis. Peter 

Ustinov (regular release) 

©Lover Come Back (107) . C. .6205 

Rock Hudson, Doris Day, 

Tony Randall, Edle Adams 

Desert Patrol (78) Ac. 6206 

Crnis;. .lohn Gregson, 

Attenboroueh 

WARNER BROS. 

©Parrish (137) D..015 

Troy Dnn;diue. Claudette Ck)lbert, 

Xarl Maiden. Connie Stevens 

©Fanny (133) D/M..016 

Leslie Caron. Maurice ChevaUer, 

Oiarles Boyer. Horat Buetiholz 

©World by Night 

(80) Doc. 151 

A tour of world-famed night spots 

Claudelle Inglish (99) D..155 

Diane McBaln, Arthur Kennedy, 

Will Hutchlns, Conetancs Ford 

©Splendor In the Grass 

(124) D..154 

NataJle Wood, Warrwi Beatty, 

Pat Hingle. Audrey CSirlstie 

©Susan Slade (116) 0..157 

Troy Donahue. Connie 8terea«, 

[)orothy McGulre, Lloyd Nolan 

The Mask (S3) D..1S6 

Depth-Dimension 

Paul Stevens, daudatte Novlns 

©The Roman Spring of 

Mrs. Stone (104) D. .159 

VMcii l«lgh. Warren BeaUr 

©The Singer Not the Sobo 

(129) © D..152 

Dirk Bogarde. John Mills. 

Mylene Demongeot 

©A Majority of One (147) . .C. .153 

Rosalind RusseU. Alec Guinness 

The Couch (100) D..160 

Sliirley Knight. Grant Williams 

Malaga (96) Ad.. 161 

Trevor Howard, Dorothy Dandridge, 

Edmund Purdom 

. 

COMING 

ALLIED ARTISTS 

The Big Wave Ad. . 

Sessue Hayakawa 

Billy Budd D. 

Peter Ustinov. Robert Ryan 

©El Cid ® D. . 

Charlton Heston. Siiphla Loren 

©Day of the Triffids © SF.. 

Howard Keel. Nicole Maurey 

Recrieve D . 

Ben Gazzara. Sluart Whitman 

AMERICAN-INT'L 

Warriors 5 Ac .707 

Jack Pal.uice, Giovanna RalU 

Invasion of the Star 

Creatures (65) SF..706 

Bob Ball, Frankle Rav 

The Brain That Wouldn't 

Die (65) Ho. .705 

Herb Evers, Virginia Leith 

COLUMBIA 

©Barabbas ® D. 

.\nrhony (jjilnn. SUvana Mangano, 

J.ack Palance, Ernest Borgnine 

13 West Street D. . 

Alan Lailil, Rod Slelger 

The Notorious Landlady C.. 

Jack Lemmon, Kini Novak, 

Fred Astaire 

Advise and Consent D . 

Qiarles Laughton, Henry Fonda, 

Walter Pldge«>, Gene Tlemey 

©Best of Enemies CD 

David Ntten, Alberto Bordl, 

Michael WlldLlg 

©H.M.S. Defiant © D. 

Alec Guinness. Dirk Bogarde. 

.\nthony Quayle 

Five Finger Exercise D.. 

Rosalind Russell. Jack Hawkins. 

Ma\imili,an Schell. Richard Beymer 

MGM 

©Mutiny on the Bounty 

(Ultra Panavision-70) ...Ad.. 

Marlon Brando, Trevor Howard. 

Hugh Griffith. Tarlla 

UOKing of Kings ® Bib D.. 

Jeffrey Hunter, Siobhan McKenna 

©Jumbo M. 

Doris Day, Stephen Boyd, 

Jimmy Dur.ante 

©Two Weeks in Another Town..D.. 

Kirk Dousl.'LS, Edw. G. Robinson. 

Cyd (Tiarisse. Geo. Hanillton 

©Sweet Bird of Youth © D.. 

Paul Newm.an. Geraldine Page 

©Boys' Night Out © C. 

Kltn Novak. James Garner. Tony 

Randall. Janet Blair 

PARAMOUNT 

©Escape From Zahrain . . . .D. .6115 

Y'lil Brynner. Madlyn Rhtie 

©Hatari! Ad.. 6117 

John Wayne. Red Buttons 

Hell Is for Heroes (. .) . .D. .6116 

Steve .McQueen. Bobby Darin 

Fms Parker, Bob Newtart 

©My Geisha C. .6118 

Shirley MacLalne, Yves Montand. 

Roh't Cummines, Edw. Q. Robinson 

©Counterfeit Traitor D . . 6113 

William Holden. LiUi Palmer 

20TH-FOX 

©It Happened In Athens © ..Ad.. 

Jump Mansfield. Nlco Minardos 

©Hemingway's Young Man ©..D.. 

Paul Newman. Richard Beymer. 

Susan Strasberg. Diane Baker 

©The Inspector © D . 

Stephen Boyd, Dolores Hart 

©State Fair © D/M.. 

P.at Boone. Bobby Darin, Pamela 

Tiffin. Ann-Margret, Alice Faye, 

Tom Ewell 


©The Magic Sword (SO) . .Ad. .6214 

Ba.sll Ralhhnne. Estelle WInwood 

Birdman of Alcatraz D.. 

Burt Lancaster, Karl Maiden 

Phaedra D . 

Mellna Meicourl, Tony Perkins 

Point Blank D. 

Sidney Pplfier, Bobby Darin 

©Taras Bulba (P) Ad.. 

Tony Curtis. Yul Brynner 

UNIVERSAL-INT'L 

©Cape Fear 0, 

Grennry Peck, Polly Bergen 

The Outsider D. 

Tnny fîrtis. Jns. FrancLsais 

©The Spiral Road (Panav'n) . . D. 

Rock Hudson. Burl Ives, 

Gena Rowlands 

Freud BID. . 

Montgomery Clift. Susannah York. 

Susan Kohner 

©Six Black Horses Ac. 

,\ndie Murphv. Jonn O'Brien 

©That Touch of Mink ® C. 

Cary Grant. Doris Day. Gig Young 

WARNER BROS. 

. .Ac. 

©Merrill's Marauders 

J"ff niandler. I^y Hardin 

©The Music Man (?i M. 

Roljert Preston. Shirley Jones 

©Lad. Dog a D . 

Peter Breck, Peggy Mcf^y 

. 

BOXOFFICE BookinGuide :: March 5, 1962

.Claudia 

.Madeleine 

R. 

.Irene 

. 

i Mala 

Vuko 

.Sfvi)hia 

1-31 

. Feb 

. 

.Can 

FEATURE 

CHART 

SHort w fc | econald Slnden 

©Nature Girl and the Slaver 

(70) Ad. May 61 

Marlail Michael, Adrian Huven 

Jet Storm (91) D. Sep 61 

Rldiard Attenhnrough. Stanley 

Baker, Diane Cilento 

WOOLNER BROS. 

©Flight o< the Lost Balloon 

(91) ® Ad. Oct 61 

Powers, Marsiiall 'nH}iii4»aa 

LANGUAGE 

. 

L'Awentura (145) 6- 5-61 

(Janus) . .Monica Vlttl, Oabrlele 

Ferzettl. Lea M.ôârl 

Man Who Wagged His Tail, The 

(91) 10- 9-61 

(Ctonfl) . .Peter llsUnov. PaWlto 

Caivo (Span-Iang: Eng. titles) 

Rocco and His Bnythers 

(175) 7-17-61 

(Astor)..A. Delon. A. Glrardot 

Two Women (lOS) 6-19-61 

(Bmlta.ssy) Ixiren. 

Jean-Paiii Belmondo 

JAPAN 

©Rikisha Man. The (105) 5- 8-61 

(Oory) Toshlro Mifune 

Rice (118) 9-18-61 

(SR) . 

Moshlzuki 

Road to Eternity (181) .. 2-27-61 

(Beverly) . .Tatsnya Naltadal 

POLAND 

Ashes and Diamonds (105) 9- 4-61 

(.lanusL.Z. Cyblllski 

Eve Wants to Sleep (93) 10- 9-61 

(llarristtn) -, Barbara Lass 

Kanal (96) 11- 6-61 

(Kingsley) . T. Izewska, T. Janczar 

SWEDEN 

Devil's Eye, Tlie (90) 12-18-61 

(Janus) . .Jarl Kulle, Blbl 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

5436 Man or Mouse (18) . .Jun 61 

6421 Hot Heir (leVj) Sep 61 

6431 Caught on the Bounce 

(IS'/z) Oct 61 

6432 Pleasure Treasure 

(16) Nov 61 

6433 Dance. Dunce, Dance 

(181 '2) Dec 61 

6422 P.-irlor. Bedroom and 

Wralh (16) Nov 61 

6423 Flung by a Fling (16).. Dec 61 

6-124 The Gink at the 

Sink (161 '2) Feb 62 

6434 The Fire Chaser (16) Mar 62 

6435 Marinated Mariner 

(16) Mar 62 

CANDID MICROPHONE 

(Reissues) 

5555 No. 5. Ser. 2 (11).. Mar 61 

5556 No. 6. Ser. 2 (IOV2) . Jul 61 

6551 No. 1, Series 3 (11) Sep 61 

;552 No. 2. Series 3 (10) Nov 61 

5553 No. 3. Series 3 (IOI/2) Jan 62 

COLOR SPECIALS 

5502 Rooftops of New York 

(10) May 61 

COLOR FAVORITES 

(Technicolor Reissues) 

5613 The Jaywalker (6/2) May 61 

5614 Topsy Turkey (6'/i) -.Jun 61 

5615 Punchy de Leon (6/2) . .Jul 61 

6601 Red Riding Hood Rides 

Again (7) Sep 61 

6602 The Music Fluke (7) Sep 61 

3603 Imagination (6^4) Oct 61 

6604 The Miner's Daughter 

(6I/2) Nov 61 

5605 Grape-Nutty (6) Nov 61 

6606 The Popcorn Story 

(61/2) Dec 61 

6607 Cat-Tastrophy (6).... Jan 62 

SfiOS Wonder Gloves (7).... Jan 62 

6609 Dr. Bluebird (8) Feb 62 

6610 The Family Circus (6I/2) Mar 62 

6611 Big House Blues (7) .Mar 62 

FILM NOVELTIES 

(Reissues) 

5835 Community Sings 

No. 1. Ser. 13 (10) Mar 61 

5854 Yukon Canada (10) ... Apr 61 

LOOPY de LOOP 

(Color Cartoons) 

5707 Fee Fie Foes (614) Jun 61 

5708 Zoo Is Company (6i/i) Jul 61 

5701 Catch Meow (9/2) Sep 61 

6702 Kooky Loopy (7) Oct 61 

6703 Loopy's Hare-Do (7).. Dec 61 

6704 Bungle Uncle (7) Jan 62 

6705 Swash Buckle (7) Feb 62 

Israel (19) . 

MR. MA600 REISSUES 

(Technicolor) 

5758 Magoo Goes West (6).. Jul 61 

6751 Safety Spin (7) Se» « 

6752 Calling Dr. Magoo 

(61/2) ((© and standard) Oct 61 

6753 Magoo's Masterpiece (7) Nov 61 

6754 Magoo Beats the Heat 

(6) (Both 'B and standard) Dec 61 

6755 M.igoo Slept Here (7) Feb 62 

6756 Magoo's Puddle Jumiter 

(61/2) (© and standard) Mar 62 

SPECIAL COLOR FEATURETTES 

5443 Wonderful Greece (19) Jun 61 

5441 Images of Luangua 

(IS) Oct 61 

"Î'l? Wonderful Dec 61 

6443 Wonders of Philadelphia 

(15) Mar 62 

SERIALS 

(15 Chapter-Reissues; 

King of the Congo . 4160 .Jun 60 

5120 Son of Geronimo .... Nov 60 

5140 Tne Grpai Adventures of 

Carlain Kidd Mar 61 

5160 Cody of the Pony 

Express Aug 61 

STOOGE COMEDIES 

(Reissues) 

5405 Knutsy Knights 

(I71/2) Feb 61 

5406 Shot in the Frontier 

(16) Apr 61 

5407 Scotched In Scotland 

(15'/2) May 61 

5408 Fling in the Ring 

(16) Jut 61 

6401 Quiz Whiz (151/2) Sep 61 

6402 Fifi Blows Her Top 

(16'/2) Oct 61 

6403 Pies and Guys (161/2) Nov 61 

S'104 Sweet and Hot (17).. Jan 62 

6405 Flying Saucer Daffy 

(17) Feb 62 

WORLD OF SPORTS 

. 9-18-61 

. 

. 

. . 8-2S-61 

, 

Ander.sson 

Secrets of Women (114) . 

(Janus).. Eva Dahlbeck. Guunar 

Antigone (93) 9-25-61 Bjornstrand, Mai-Brit t Nllsson 

(Norma) Papas 

Moussitsa (75) 6- 5-61 U.S.S.R. 

(Greek PictJires) . .A. Vouyouklail Ballad of a Soldier (89) . 61 

ITALY 

(Kingsley) . .Vladimir Ivasbov. 

From a Roman Balcony 

Shanna Proklwrenko (also Qigdubbed) 

(84) 11-27-61 

5802 H Shooters (Wz) 

(Cnnfl) 

. 

.Jean Sorel, Lea Massari Fate of a Man (100) 

Girl With a Suitcase (108) 10-16-61 (UA) . .Serirei Bondarchuk 

(Elli.s) Cardlnale 

Summer to Remember, A 

U Dolce Vita (175) 4-24-61 (SO) 12-18-61 

(Astorl . .Maroello Mastrolannl, 

(Kingsley) . .B. Barkjatov, S. 

Anita Ekberg. Anouk Almee 

Bondarchuk 

61 

5803 Water-Sports Champs 

(10) Apr 61 

5804 Dogs Afield (IW/,) Jun 61 

SROT Aoua Ski-Birds (,9/2) ..Oct 61 

6802 Clown Prince of 

Rasslin (,.) Feb 62 

M-G-M 

GOLD MEDAL REPRINTS 

(Technicolor Reissues) 

All 1.75-1 Ratio 

Tom and Jerrys 

W261 Pet Peeve (7) 

W262 Mice Follies (7) ... 

W263Touche Pussy Cat (7) 

W265 Southbound Duckling 

(7) 

W266 Neopolitan Mouse (7) 

W267 Pup on a Picnic (7) 

W269 Downhearted Duckling 

(7) 

W272 Mouse for Sale (7) 

W273 Cat Fishin' (8) ... 

W274 Part Time Pal (8) 

W275 Cat Concerto (7) ... 

W276 Dr. JekyI and Mr. 

Mouse (7) 

(1961-62) 

W361 Switchin' Kitten (9) 

W362 Down and Outing (7) 

W363 Greek to Me-ow (..) 

PARAMOUNT 

COLOR SPECIALS 

^Tb I 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 60 

Sep 61 

Oct 61 

Dec 61 

P20-4 Goodie the Gremlin 

(6) Apr 61 

P20-5 Alvin's Solo Flight (7) Apr 61 

P20-6 Hound About That (6) Jun 61 

621-1 Munro (9) Sep 61 

P21-2 Turtle Scoup (6) Sep 61 

P21-3 Kozmo Goes to 

School (6) Nov 61 

POPEYE CHAMPIONS 

E21-1 Fireman's Brawl (..) Sep 61 

E21-2 Toreadorable (..) ..Sep 61 

E21-3 Popeye, the Ace of 

Space (. .) Sep 61 

E21-4 Shaving Muggs (..) Sen 61 

E21-4 Taxi Turvey ( . 

E21-6 Floor Flusher 

. 

( . 

. ) Sep 61 

SPORTS ILLUSTRATED 

(Anamorphic—Color—1 Reel) 

D20-4Te.i Pin Tour (9) Ar 61 

D20-5 Speedway (19) May 61 

CARTOON SPECIAL 

A-21 Abner the Baseball 2 Reel 

(12

I am 

. 

see 

know 

have 

• 

XHIBITOR HAS HIS SAY 

~SlABOUT 

PICTURESi 

Biggest Since Moses . . 

"Ben-Hur" from MGM gove us our biggest 

business since "The Ten Commandments." It 

is o wonderful picture that should be seen by 

oil. Everything about this picture is first-rote. 

Got a good deol on it, so we made a little 

money on a Fridoy through Tuesday playdate 

though the weather was cold. 

Fayette Theatre, 

Fayette, W. Vo. 

LARRY 

THOMAS 

AMERICAN-INTERNATIONAL 

Pit and the Pendulum (AlP)—Vincent Price, John 

Kerr, Borbaro Steele. We book about all of this company's 

film, since they have the formula for our 

type of audience. Did pleasing business and Vincent 

Price IS o real big draw with the kids. Thought 

"House of Usher" o better film, but no kicks here. 

—Ray Boriski, Al Zarzono, Venus Theatre, Houston 

Tex. 

BUENA VISTA 

Greyfriars Bobby (BV)—^Donald Crisp, Kay Walsh, 

Laurence Naismith. Has good color photography, but 

falls short at the boxoffice. The Scotch-ese was a 

wee bit difficult to follow, so in and out went the 

kids. Action could have been faster. Played Thurs., 

Fri-, Sot, Weather: Clear and cold.—^C. O. Simmons' 

Grace Theotre, Grace, Ida. Pop. 725. 

COLUMBIA 

Homicidol (Col)—^Glenn Corbctt, Patricio Breslin, 

Jeon Arless. Very good picture. Bad weather ruined 

business. Stars not known, but did a good job Played 

Tues., Wed., Thurs.— S. T. Jackson, Jackson Theotre, 

Flomaton, Ala. Pop. 1,480. 

Loss of Innocence (Col)—Kenneth More, Danielle 

Darrieux, Susannoh York. An excellent dromotic film 

with good octing by More and Miss York, o lovely 

young newcomer. Youngsters in this are delightful 

Wcrhhy of best playing time in any situation Played 

Tues., Wed. Weather: Cold.—Paul Fournier, Acadia 

Theatre, St. Leonard, N. B. Pop. 2,150. 

Most Dangerous Man Alive (Col)—Ron Randell, 

Debra Poget, Elaine Stewart. Good little program 

picture for double-billing. Contains severol scenes 

that ore not suitoble for children. Played Sot S T 

Jackson, Jackson Theatre, Flomaton, Ala. Pop. l,48o! 

Twist Around the Clock (Col)—Chubby Checker, 

Uiori, Vicki Spencer. This was okay and did very 

good business. Dion sure helped draw the teenagers 

looking forword to Columbia's 

— 

next "twister" 

'hurry up, Katzmon!! Played Tues. through Fri 

5- Jackson, Jockson Theatre, Flomaton, Ala. Pop. 

J- 

Two Rode Together (Col)—James Stewart, Richard 

Widmork, Shirley Jones. Played very late to a 

below overage turnout. Story and color good Stewart 

hos many loyal fans still. Played Fri Sot 

Weather: Good.—Leonard J. Leise, Roxy Theatre' 

Randolph, Neb. Pop. 1,029. 

METRO-GOLDWYN-MAYER 

Bridge to the Sun (MGM)—Carroll Boker James 

Shigeta. It was block and white and the business we 

did on It wasn't in the black, so we took a whipping 

on this and the weather wasn't that bod. It had action, 

plenty of it, but there was some war and the 

Jops treated our girl kinda rough, so it just didn't 

do business here. Played Sun., Mon. Weather- Cold 

—Mayme P. Musselman, Roach Theatre, Lincoln, Kos. 

Pop, 1,636. 

Gone With the Wind (MGM, reissue)—Clork Gable 

Vivien Leigh, Leslie Howard. Still does average business 

here although this is the fourth or fifth time 

to run. Still some of the t)est acting and spectacle 

ever seen on the screen, even without CinemaScope. 

Played Sun Mon. Weather: Cold.—Audrey Thompson, 

Ozark Theatre, Hardy, Ark. Pop. 599. 

Eoghdod (MGM)— 

.» Ti'^'^.J^"* 

Steve Reeves, Georgia 

Moll, This film drew favorable comment for beoull„J, 

a,°'' Sl^ ^""^ ^''^°* oppeol for the kiddy 

'^y- ^°*- Weother: 

c, , 

. Just '^'"r^^'' 

fine.— I. Roche 

Starlite Drive-ln, Chipley, Flo. Pop. 3,100. 

PARAMOUNT 

Abner the Baseball (Para, short subject). A complete 

flop and waste of film. Cost a 2-reeIer price— 

and only runs 12'/2 minutes. Was not even o good 

'"^^' ""''^ 

doTph, 

^^^°^^^' '^- 

Neb."pop."°:029.- 

Blood and Roses (Para)—Mel Ferrer, Elsa Mortinelh, 

Annette Vodim. A good little spooky picture 

I his one did good business ond was well liked 

duced 

Pro- 

in France. Annette Vadim is a gorgeous 

of }i It, 

' «^v«r5°w one. Color excellent. Ploy it 

Played Thurs Fri., Sot. Weather: Nice.—Paul Fournier, 

Acadia Theatre, St. Leonard, N. B. Pop. 2,150. 

20TH CENTURY-FOX 

Big Show The (20th-Fox)—Esther Willioms, Cliff 

Robertson, Nehemiah Persoff. A very wonderful picture, 

with color and 'Scope that ore wonderful also. 

It did a pretty good business, however we played it 

during the holidays which is somewhat slow anyway. 

We probably were expecting onother Allied Artists 

"Big Circus." Ploy this one. I you will like it 

and if your patrons go for circus life, they will like 

it too. Played Sot., Sun. Weather; Cold.—Horry 

Howkinson jr., Orpheum Theatre, Marletto, Minn. 

Pop. 380. 

Conodions, The (20th-Fox)—Robert Ryan, John 

Dehner, Teresa Stratos. This was okay, bettor than 

expected. Used on double-bill. Played Fri., Sat.— S. T. 

Jackson, Jackson Theatre, FlO-maton, Ala. Pop. 1,480. 

Francis of Assisi (20th-Fox}—Bradford Dillmon, 

Dolores Hart, Stuart Whitman. Are you rich? Like to 

run an emipty movie house? Like to give the cleanup 

man a vacation? By all means, run this film. A 

most beautiful production and, in this case, it ran 

They sure 

in a Catholic community— -to no results. 

wonted "good clean entertainment" . . . wonder 

where everyone went? Booked "Thunder Rood" (UA) 

for the fifth time the following week to moke up 

for the money we lost. Fox has sure tried to give 

us good cleon entertainment and look what happened 

here!—Al Zarzana, Roy Boriski, Venus Theatre, 

Houston, Tex. 


Unforgiven, The (UA)—^Burt Lancaster, Audrey 

Hepburn, Audie Murphy. This is so old thot probably 

we were the last to play it, but if you have not 

done so, please do. The best cost I ever seen 

assembled for one western or frontier type story. 

Audie Murphy in a different type role here. Played 

Fri., Sat. Weather: Good.—Âudrey Thompson, Ozark 

Theatre, Hardy, Ark. Pop. 599. 

X-15 (UA)—Charles Bronson, David McLean, James 

Gregory. Up-'to-date story of today's space age. 

Story hod no sex problems or such or>d perhaps 

that was a reason it flunked. Technicolly, someone 

goofed. The actual shots of X-15 and various scenes 

were filmed flat. The story v/os filmed in 'Scope and 

when they put them together, the flat films were 

stretched to 'Scope and the X-15 took on a new 

design. These scenes were sio distorted they became 

even omusing. Thought the operator had the wrong 

lens on, but it was all in the film. A great actual 

crash shot, but in general the film was no dice.— 

Roy Boriski, Al Zorzono, Boulevard Theatre, Houston, 

Tex. 

UNIVERSAL-INTERNATIONAL 

Come September (U-l)—Rock Hudson, Gina Lollobrigida, 

Sandro Dee, Bobby Darin. My opinion—play 

it! You can keep your boxoftice jumping with this 

one. Teens in this area loved it. If you like to heor 

laughter in your auditorium then give this a try. A 

75-year-old lody asked me on the way out: "Sir, 

your CinemaScope pictures are so much bigger and 

better than the ones I on TV, why?" Ain't that 

the limit! Played Wed. through Sot.— 'Kenn Spaulding. 

Bijou Theatre, Morrisville, Vt. Pop. 3,450. 

Flower Drum Song (U-l)—^Nancy Kwan, Jomes 

Shigeta, Miyosbi Umeki. One of the best musicals I 

ever sow outside of "South Pacific." Let your school 

music teachers know obout it and they will give 

you a good plug. Played Sun. to Sat. Weather: Cold, 

snow.—Kenyon Killlnger, Orr Theatre, Orrville, Ohio 

Pop. 6,511. 

Privote Lives of Adam and Eve, The (U-l)^— 

Mickey Rooney, Mamie Van Doren, Fay Spain. 

Beautiful color in the middle of this fontosy-type 

comedy sure does add to the value of the picture. 

Filmed in good taste, this feature will add strong 

drawing power to your Fri., Sat. double-bill. The 

title song at the stort is a wow! Played Fri., Sot. 

Weather: The best!— I. Roche, Starlite Drive-ln, 

Chipley, Fla. Pop. 3,100. 

WARNER BROS. 

Gold of the Seven Soints (WB)—Clint Walker, 

Roger Moore, Leticia Romon. We took o reol beating 

on this. Black and w+iite that they could stay home 

ond see, with stors they see all the time, so we got 

some experience. The Rood Runner Review (50 minutes) 

is the only help we hod to come out on this, 

but the "bird" ond the "wolf" couldn't carry all 

the load, and we lost it. Played Fri., Sat. Weather: 

Cold.—^Mayme P. Musselman, Rooch Ttieatre, Lincoln, 

Kos. Pop. 1,636. 

Adjudge 'Blue Hawaii' 

Elvis' Best to Date 

Didn't like Elvis Presley until we entered the 

theatre business some yeors ago—and since 

Elvis means top boxoffice, we look forward to 

more of him. "Blue Hawaii" (Paramount) we 

think is his best film. It hos everything our 

audiences (kiddies, teens and young married people) 

like in the woy of movie fore. No dull moments 

or long-winded jobber. Color, action, 

songs, comedy: the ingredients thot keep the 

kids quite happy and even pull them back the 

next day for onother look. Beautiful color and 

the most successful film we have presented 

since taking over the house. 

Galena Theatre, 

Galena Park, Tex. 

RAY BORISKI, AL ZARZANA 

FOREIGN 

FEATURE 

Odd Obsession 

LANGUAGE 

REVIEWS 

A ^'^jPl 

Edward Harrison 96 Minutes Rel. Jan. '62 

SiSti^ M£ 

52 issues per yeor (12 of which contain The 

MODERN THEATRE section) and including 

the BA:.0METER and BUYERS' DIRECTORY 

and 

REFERENCE issues. 

D 2 years for $5 

_ , , „ D Check enclosed 

U 1 

yeor for $3 

n , . ,7 

U 3 years for $7 

Theotre or Firm 

Street 

City 

Stote 

Nome 

Position 

Address 

Bill 

me 

Zone 

î|!IIB!ia THE NATIONAL FIIM WEEKLY 

I 

825 Van Brunt Blvd., Kansas City 24, Mo. 

Drama 

Departing from the customary costume or 

action pictures imported to the U.S., this 

Japanese film in color produced by Masoichi 

Nagata tor Daiei is a modern psychological 

drama both daring and somewhat of a 

shocker as regards unwholesome sexual relations. 

Naturally, it is strictly adult fare. For 

the art spots, it should be a strong entry Vith 

Machiko Kyo, star of "Rashomon," "Gate of 

Hell" and Hollywood's "Teahouse of the 

August Moon," adding some marquee lure for 

class patrons. The story, taken from the 

recently published novel by Junichoro Tanizaki, 

tells of a middle-aged man married to 

a lovely young wife who is perturbed over his 

failing virility. To heighten his passion, the 

husband even encourages a young doctor into 

a compromising situation with the wife and 

then watches them from his hiding place. 

Ganjuro Nakamura is excellent as the husband 

and Miss Kyo is lovely and quite touching 

as the unhappy wife. Direction is by Kon 

Ichikawa, The picture is photographed in 

muted color tones. Because the picture is almost 

pornographic at times, this is certainly 

the oddect import from Japan to date. It won 

a special prize at the Cannes Film Festival. 

Machiko Kyo, Ganjiro Nakamura, Tatsuya 

Nakadai, Junko Eono, Tanie Eitaboyashi. 

rer 

led 

ro 

BOXOFFICE BookinGuide March 5, 1962

Opinions on Current Productions 

^JATURE REVIEWS 

Symbol Q d«notM color; (Q Clii*tn(»S€OfM; Rogolscope; (£: T*chniramo. For story synopsis on eoeh picture, see reverse side. 

Satan Never Sleeps F 

Ratio: Comedy-Drama 

2.55-1 © O 

20th-Fox (205) 133 Minutes Rel. March '62 

This IS one of those pictures that is going to get its share 

of critical knocks, especially from the wiseguys with the 

button-down collars and minds to match, but it is certain to 

make such a merry sound at the boxoffice and with bellylaughs 

inside the theatre that it will drown out any critical 

clangor. It gets a head start with a uniquely sophisticated, 

yet seemingly naive, approach to a gingery subject. A 

virginal Chinese waif (France Nuyen) pursues a Catholic 

missionary priest (William Holden) with a simple, almost 

poetic ardor. Holden, though somewhat miscast as a priest 

but engagingly earnest about it, resists her temptations like 

)esus resisting the blandishments of Satan as described in 

the Bible. It is played against the grim and ruthless occupation 

of China by Chinese reds. Such ingredients might 

defeat lesser craftsmen than Leo McCarey and Claude 

Binyon, but they take a running jump off Pearl S. Buck's 

serious and sentient novel and create an exceptional and 

deiigjhtful picture. Clifton Webb is a quietly comic catalyst, 

playing an elderly priest with an acid tenderness and 

strength. Weaver Lee, as a Chinese Red colonel, comes close 

to dominating the picture and with this becomes the modern 

Sessue Hayakawa. 

William Holden, Clifton Webb, France Nuyen. Weaver 

Lee, Athene Seyler. Martin Benson, Edith Sharpe. 

Only Two Can Play F ''^:^ '""''' 

Kingsley Int'l 106 Minutes Rel. March '62 

After a couple of just-average comedy vehicles, the British 

Peter Sellers is back in the hilarious groove of "The Mouse 

That Roared" with this delightfully humorous film about a 

married man with "that uncertain feeling," which happens 

to be the name of the original Kingsley Amis novel on which 

the Frank Launder-Sidney Gilliat production is based. In 

addition to being a sure bet for the art spots. Sellers' U.S. 

draw is now strong enough to insure good returns in most 

general situations. Cleverly directed by Gilliat from a screen- 

^;.g 

play by Bryan Forbes, the action is filled with laugh-provoking 

incidents with just a dash of slapstick taking place at a 

stuffy literary party and at some ill-fated amateur theatricals. 

Sellers is at his best as a mild-mannered librarian, whose 

eye starts to rove after seven years of marriage. He resists 

the temptation to overact and achieves a true-to-life portrayal. 

The attractive Mai Zetterling, as the wealthy married 

temptress who tries to seduce him, and Virginia Maskell, as 

the patient wife who finally puts her foot down, are both 

excellent in neatly contrasting roles. Richard Attenborough, 

in the guest role of a literary wonder-boy, is another cast 

standout and Raymond Huntley and other British character 

actors contribute amusing bits. 

Peter Sellers, Mai Zetterling, Richard Attenborough, Virginia 

Maskell. Kenneth Griffiths. Raymond Huntley. 

Hitler F ^2i 

""" 

Allied Artists (6201) 107 Minutes ReL March '62 

No one can give this picture much, except that the title has 

exploitation value. It is completely unconvincing throughout. 

Compared to the force and vitality of the impotent, gibbering 

and ultimately suicidal idiot who almost destroyed the world, 

if is Pablum on toast. Showing nothing of Hitler's early life, 

it fails in most respects to emphasize the high points of the 

crazy paper-hanger's high ride to self destruction. Occasional 

obviously interpolated newsreel shots of airplanes and 

historic buildings being destroyed by bombs and fire foil to 

upgrade the just so-so performance by Richard Basehart as 

Hitler. His supposed hypnotic influence on crowds, atteraptedly 

illustrated by newsreel shots of massed and 

marching Nazis, has no hypnotic effect on the audience. 

More apparent than any of the bombs dropped in the picture 

is the bomb laid by the picture itself. It simply doesn't 

come off, due to numerous factors including tightly held 

purse strings on the budget. It falls short in depth and impact, 

while trying to indicate some of the most history-making 

events of our times, most of which it doesn't really touch 

upon. Nevertheless, it is a highly exploitable picture because 

•00 u of its subject, but will disappoint all but the most undisceming 

audiences. 

Richard Basehart, Maria Emo, Carl Esmond. Martin Eosleck, 

John Mitchum. Gregory Gay. Cordula Tranto. 

Mu 

Dr. 

Mir 

World in My Pocket F î ^'""" """" 

MGM (210) 93 Minutes Rel. March '62 

aue One of the best of the recent suspense-thrillers, this 

'')0. F Franco-German coproduction, filmed in English, is strong 

fare for the action spots and will make a good supporting 

dualer generally. Produced by Alexander Grueter for 

Corona-Criterion-C.C.C, the picture has an international 

cast, four of them familiar to U.S. audiences—America's Rod 

Steiger, Peter Van Eyck and Nadja "Rosemary" Tiller from 

Germany, and Ian Bannen from England. Based on the novel 

by James Hadley Chase, the story line is similar to that of 

"Seven Thieves," 1960 20th Century-Fox film in which 

Steiger also appeared, in that it deals with a carefully 

planned million-dollar robbery—this time an armored payroll 

car instead of the other film's Monte Carlo Casino. Director 

Alvin Rakoff gradually builds up the suspense until 

it achieves edge-of-the-seat proportions in the latter half as 

plans begin to go wrong and all but two of the five schemers 

are killed. The two survivors, trapped on a mountain cliff, are 

forced to surrender to the police. Steiger again plays the 

gang leader with authority, and Miss Tiller is extremely effective 

as a cool and calculating female who rarely succumbs 

to emotion. Bcmnen, Van Eyck and that fine French 

actor, Jean Servais, are well cast as gang members. 

Rod Steiger, Nadja Tiller, Peter Van Eyck, Ian Bannen. 

lean Servais, Memmo Carotenuto. Carlo lustini. 

The Big Money F Ratio: 

L85-1 

Comedy 

Lopert 89 Minutes ReL March '62 

As engaging a combination of farce-satire circumstances 

as memorably contained in some of England's best-grossing 

imports in recent years should garner an admirable boxoffice 

record for this Rank Organization presentation, ably paced 

out by veteran headliner Ian Carmichael and some of his 

native land's best-known comedy delineators. The art theatre 

routing, for v/hich it's obviously intended, ought to provide 

sufficient word-of-mouth to even enable general mass theatre 

bookings, particularly in the de luxe suburban situations. 

j„JJ,^' 

->s. John Paddy Carstairs waggishly directed from a story and 

screenplay by John Boines, the primary premise involving the 

little man-pining-for-big stakes, only to find that ill-gotten, 

illusory gains lead only to permanent morale-crushing pitfalls. 

Carmichael, who's had starring status in numerous top 

Srrossers, is an ingratiating performer, providing the role of 

Willie Frith with just the proper touch of whimsy and wistfulness, 

while Belinda Lee, his long-intended, displays a 

winsomeness and voluptuousness that should start a Belinda 

Lee Fan Club of the first magnitude on this side of 

Atlantic Ocean. Earl St John was executive producer. 

the 

Ian Carmichael, Belinda Lee, Kathleen Harrison, Robert 

Helpmann. George Coulouris. James Hayter, Jill Ireland. 

Womanhunt 

20th-Fox (206) 60 Minutes 

F 

Ratio: Mystery Suspense 

1.85-1 

Rel. March '62 

Unrelievedly adhering to the unappetizing tried-and-true 

format of program feature fodder, this Maury Dexter production 

(he doubled as director) will encounter tough sledding 

in top-booking position; it dawdles rather than dashes, 

and there's a curious ring of artificiality to the Edward J. 

Lasko-Russ Bender screenplay that wrill be difficult to accept 

within the realm of the discriminating audiences. 

Steven Piccaro, who's played featured roles both on the 

theatrical and home screens, grimly essays the leading role, 

that of a harassed businessman seeking his ex-wife in the 

aftermath of fraud and deception by former partner Berry 

Kroeger. In time, Piccaro learns that dope-running 

Kroeger has killed the wife, substituting Ann Carroll's likeness 

for hers on a passport, preparatory to a full run-out on 

the American credo. Lisa Lu doesn't have much to do in the 

romantic department, and, despite the authenticity attendant 

to location shooting in the Oriental section of Los Angeles, 

^ there is not much of dramatically compelling nature from 

fade-in to fade-out. Kroeger, of course, is a recognized vil- 

-, lain and there may be a segment of the action audience 

_, 

lured to screenings on promising presence of his casting. 

Steven Piccaro, Lisa Lu, Berry Kroeger, Bob Okazaki, Ann 

Carroll. Tom Daly. Ivan Bonar. 

The reviews on these pages may be tiled for future reference in any of the following ways: (1) in any standard three-ring 

loose-leaf binder; (2) individually, by company, in any standord 3x5 card index file; or (3) in the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and daily business record sheets, 

may be obtained from Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid. 

2610 BOXOFFICE BookinGuide March 5, 1962 2609

. . Four 

. . Rod 

. . The 

. . Peter 

FEATURE REVIEWS Story Synopsis; Exploits; Adlines for Newspapers and Programs 

js; 

THE STORY: "World in My Pocket" (MGM) 

THE STOHY: "Satan Never Sleeps" (20th-Fox) 

In Europe, Rod Steiger and his three gong associates, Peter 

Von Eyck, Ian Bannen and safe-cracker Jean Servais, are • 

persuaded by Nadja Tiller, to plan the daring holdup of an '^ ^ 

armored truck carrying a million dollar payroll. The idea -^'^' 

involves faking cm auto accident on a lonely road Which 

will cause the truck to halt and the armed gang takes over 

as the guards investigate. Although Bannen is killed, the 

plan succeeds and the gang puts the armored truck in a 

trailer while Servais tries to open the safe. An overlycurious 

child alerts the police and as the gang flees, Servais 

is fatally bitten by a snake and Von Eyck is gunned down 

leaving Steiger and Miss Tiller surrounded by police and 

forced to surrender. 

EXPLOrriPS: 

Rod Steiger, recently starred in "The Mark," is the chief 

selling name but Nadja Tiller attracted attention in "Rosemary" 

and Peter Van Eyck is a familiar player in Hollywood 

and foreign imports. Bookstores will cooperate with window 

displays of James Hadley Chase's novel. 

CATCHLINES: 

The Most Daring Robbery Ever Planned—By a Beautiful 

Woman . Men and One Woman Tied Together By the 

Chains of a Fabulous Scheme . Steiger, Star of "The 

Mark" ond 'Seven Thieves," as the Moster-Mind of the 

World's Most Daring Scheme. 

'eotti' 

Defection of the cook to the Chinese People's Army causes 

William Holden to take over kitchen chores for his fellow 

priest, Clifton Webb, and the nuns at a remote mission outpost 

in China. The gruto is so intolerable that Webb brings 

in a petite Chinese girl (France Nuyen) who is an excellent 

cook but falls in love with Holden, who, though tempted, 

cannot renounce his religious vows. Weaver Lee, as Red 

commandant, makes the mission his special target. He rapes 

Nuyen, who stabs him. She becomes pregnant, has her baby. 

Lee recovers. About to be demoted, he smuggles Nuyen, 

baby and the two priests past guards headed for Hong Kong. 

Webb becomes the hero in completing escape. In Hong 

Kong, Holden marries the parents and baptizes the baby. 

EXPLOITIPS: 

In all respects play Leo McCarey as big or bigger than the 

stars as "The man who gave you 'Going My Way' and 'The 

Bells of Saint Mary's.' " On top of that, stress that this is his 

greatest and most entertaining of all! 

CATCHLINES: 

Big Laugh-Devastating Drama ... A New Kind of Comedy 

That Everybody Will Be Talking About—And So Will You! 

^•er 

imdS 

fc=! 

THE STORY: 

"The Big Money" (Lopert) 

Willie Frith (Ian Carmichael), a small-time crook, steals a 

suitcase from clergyman-garbed Robert Helpmann and finds 

it contains money. All serial numbers are identical, however, 

and his family advises him to burn the counterfeit issue. 

But Willie can't resist the big money and leaves home, setting 

about to convert the currency into legal tender by buying 

small items with phoney bills and receiving "good" 

change. He invites girl friend Gloria (Belinda Lee) to the 

luxury hotel where he now lives. While there, however, she 

helps herself to a few bundles of fake money, and when acquiring 

a fur cocrt, is arrested for passing forged currency. 

Meanwhile, "The Reverend" Helpmann—who's as real as 

'ee, b 

the money—has traced Willie and the suitcase, with his gang ' you 

invading the London hotel, disguised as a band of Arabs. 

Police arrest Willie. Gloria, cleared of her charge, visits him. 

Willie faces his punishment with joyful resignation as Gloria 

promises the will be waiting for him on release. 

EXPLOITIPS: 

Money is the dominant theme; play it up. Set displays of 

big money in your foyer—via glass cases. Ask bank managers 

to secure a real $1,000 bill, displaying it with great 

fanfare, in like fashion to the London premiere. 

. . . 

CATCHLINES: 

A Riot of Love, Loot and Laughter! . Crazy Story of 

a Crackbrained Crook Who Got More Than His Money's 

Worth! Meet Willie Frith, Big-Time in Merry-Making! 

THE STORY: 

"Womanhunt" (20th-Fox) 

In Los Angeles from New York, searching for his ex-wife 

(whose hu.sband, once partnered in the flourishing family 

business, has purportedly since died), Steven Piccaro meets 

Chinese girl, Lisa Lu, who informs him that the missing exwife 

has been a dope addict. (The late husband, too, had 

been involved in dope much against Piccaro's wishes). Learning 

that the wife had planned to go to the Orient with her 

husband's insurance money, Piccaro finds that the passport 

bears a photo of another woman. Probing still further, he 

discovers that the believed-dead partner's coffin contains the 

wife, and that the partner (Berry Kroeger) is indeed alive 

and flourishing. Piccaro tracks down Kroeger through Ann 

Carroll, whose photo is on the aforementioned passport, and 

al.-o comes across Kroeger, his face swathed in bandages, 

result of plastic surgery by Lisa Lu's medico father. In an 

ensuing fight, Kroeger falls to his certain death. 

EXPLOITIPS: 

Get the Bureau of Missing Persons spokesmen to comment 

en unsolved, intriguing cases for local newspapers. Hire 

models in Oriental garb to pass out heralds in shopping 

centers and the 

.-St I 

like. 

es, te 

CATCHLINES: 

Cornered by a "Dead Man" Who Wouldn't Die! . 

Trackdown—By a "Dead Man" Seeking His Own Killer! 

Sudden Death—Striking Relentlessly in the Night! 

THE STORY: 

"Only Two Can Play" (Kingsley) 

Peter Sellers, a librarian's runner in a small Welsh town, is 

happily married to Virginia Maskell when his roving eye 

lights on Mai Zetterling, a wealthy wife who does some research 

at the library. Mai invites Sellers and his wife to her 

party honoring Richard Attenborough, a poet who once admired 

Virginia. Mai, with designs on Sellers, persuades him 

to leave an amateur performance he was supposed to review 

as a sideline for a newspaper and take tier for a ride. 

They are interrupted there and, later, again at her home just 

as they start to embrace. Meanwhile Sellers reviews the 

performance before he knows that the theatre has burned 

trin. A down. Of course, the newspaper fires him, but Mai uses her 

ce r influence to have him appointed to a head librarian job. Realizing 

that he will be under Mai's thumb and that he really 

las \ 

youni 

loves his wife, Sellers turns down the appointment to take 

over a traveling library, where Virginia can go along. 

EXPLOITIPS: 

Peter Sellers first scored in the U.S. in "The Mouse That 

Roared" and has since starred in "The Millionairess," "I'm 

All Right, Jack" and "Battle of the Sexes" to build up an 

American following. Use contrasting photos of blonde Mai 

Zetterling and brunette Virginia Maskell. 

CATCHLINES: 

Only Two Can Play—But Any Number Can Watch Peter 

Sellers Battle a Seven-Year-Itch . Sellers As a Not- 

So-Bookish Librarian With an Eye for the Ladies. 

THE STORY: "Hitler" (AA) 

Hitler (Richard Basehart) becomes a political force in 

Germany after World War I, romances his niece (Cordula 

Trantow), but due to his mother-fixation and resultant impotency 

cannot proceed. He has her shot. Rising in importance, 

he becomes a self-appointed mad emperor of the 

German people and armed forces. He precipitates World 

War II, but behind the scenes is being romanced by Eva 

Braun (Maria Emo). She becomes his unrequited companion, 

but as the Russians close in on the bunker where he 

has now gone completely insane she first persuades him to 

marry her then offers to join him in a suicide pact. They commit 

suicide and his body is burned in a courtyard. 

EXPLOITIPS: 

Walk pseudo-Hitlers, complete with uniform, goosestep, 

mustache and medals in crowded areas close to theatre or 

ride some on top of car or buses giving stiff-armed Nazi 

salute and shouting "Heil Hitler!" Placard on back of uniform 

or car: "NOW! See my private life at (name of theatre)." 

Put pseudo-Hitlers, with German accent, on radio 

and TV to plug picture in serio-comic vein. Use window 

cards or posters with large swastika and bold headline: 

"HITLER ALIVE!" and below: "See him as he really was at 

the (name of theatre)." 

CATCHLINES: 

Exposed! The Private Life of the Madman of Berlin . . . The 

Loves, Hates and Horrors of Hitler. His Life and Death! 

f.ed 

BOXOFHCE BookinGuide : : March 

5, 1962

1 bondable. 

. reference 

, 

Columbia, 

. , NOW 

. . sends 

. . guaranteed 

. . free 

PES: 20r per word, minimum S2.00, cash with copy. Four consecutive insertions for 

three. CLOSING DATE: Monday noon preceding publication date. Send copy 

answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24, Mo.L^CUflRIOGHOySE 

HELP WANTED 

EPHESENTATIVE WANTED. If you can 

advertising, we have the deal. Outr 

advertising in conjunction with Th*- 

1 Frame Service. Protected territory, 

opportunity to build lor the future. For 

ails contact: Romar-Vide Co.. Chetek, 

[onagers: Expanding dnve-m theatre 

uit in Cahfornia in need of managers 

T dnve-in experience, excellent chance 

advanceanent. State experience, refices, 

age and salary expected. Boxre 

9420. 

islrict Manager Theatre chain on Pa- 

: Coast operating both dnve-ins and 

dtops seating district manager. The 

1 we are looking for must have come 

knowledge and experience in superon 

and must be presently employed 

similar capacity. Advise experience, 

and salary expected. Boxre 

9421. 

[ANAGER for top movie house in major 

ihwestern city. Knov/ledge of bu^ng, 

•king and hard tickets essential. Great 

'onunity. Boxoffice 9427. 

rive-In Theatre Manager. Experienced 

Midwest town of 6,500. 

le experience, references and salary 

ected. Boxoffice 9428. 

ssistonl managers for southwest area. 

office 9430 

rojectionist, maintenance man with exlence, 

must be dependable, sober, perlent, 

L. A, White, Tech Theatre, 

athcrford, Oklahoma 

POSITIONS WANTED 

ooker. Buyer or Manager, 15 years ex- 

;ence, top wages required. Present 

tract up June 1. Boxoffice 9419. 

MANAGER: Thoroughly experienced in 

]tre management, operation, maintece, 

ambitious, capable, bondable. Refices, 

married. Boxoffice 9426. 

rojectionist, over 25 years experience, 

lis permanent emp>loyment. Non-union, 

office 9437. 

BUSINESS STIMULATORS 

mgo, more action! S4.50 M cards. Other 

3es available, on, off screen. Novelty 

nes Co., 106 Rogers Ave., Brooklyn, 

uild attendance with real Hawaiian 

lids. Few cents each. Write Flowers of 

vaii, 670 S. Lafayette Place, Los An- 

!s 5. Calif 

ingo Cards. Die cut 1, 75-500 combinas. 

1, 100-200 combinations. Can be 

d for KENO, $4.50 per M, Premium 

iucts, 339 West 44th st., New York 

N. y. 

ooden Nickels. Box 23, Dania 10. Flor- 

BUSINESS 

OPPORTUNITY 

>r Rent or Sole: 24 fully eauipped 

iswick lanes, well establishea operg 

business, choicest location. 

' 

Lae," 

945 Granville Street, Vancouver, 

LOCATION FUMING—35MM 

ztion . . . Camera . . . RoU'em . . . 

CO produces professional merchants 

en . ads . crews 

ilm in Motion on the spot screen ads, 

1 parades, sports, news items in 

-OR with SOUND ANYWHERE! Fast 

verjr, satisfaction guaranteed- Box 

South Corolincl. 

EQUIPMENT WANTED 

anted* Used theatre booth equipment, 

dismantle. Leon Jorodsky, Paris, H- 

5/200 used speakers. RCA or equal. 

ly Den Rock Drlve-In Theatre. P. O. 

44, North Anckjver, Mass. 

IJJP PRICES PAID for X-L, Century and 

ry projectors, CinemaScope lenses, 

J 

^ -3 What have you? Star Cinema Supply, 

8 West 55th Street. New York 19. 

yicoFncE March 5. 1962 

GENERAL EQUIPMENT—USED 

Two Simplex XL projector heads, $1,600. 

2040 Grand River Avenue. Detroit 26, 

Michigan. 

COMPLETE BOOTH EQUIPMENTS from 

closed U. S Army Theatres, projection 

and sound, from $S95-00. S.O.S.. 502 W. 

52nd. New York 19. 

Wine Velvet Draperies* Valance and 

Tracks for 24x16 opening, 2 Blue Velvet 

Valances and 3 phase, 5 hp. motor. Boxoffice 

9438. 

GENERAL EQUIPMENT—NEW 

Have ovoilable New Bauer 70mm equipment. 

If interested please answer Boxoffice 

9415. 

BLACK OR RED MARQUEE LETTERS. 

Weatherproof Masonite, fit f^'l signs. 4"- 

40c,- 8"-60c; 10"-75c; 12--$1.00; 14"-$1.50: 

16"-$1.75; 17"-$2,00; 24"-$3.00 (10% discount 

100 letters or over $60.00 list). S.O.S., 

602 W. 52nd, New York 19. 

SUPEHSCOPE ANAMORPmC VARIABLE 

LENSES 1/4 original cost. Limited quantity, 

brand new, pair, $195. S.O.S., 602 W. 

52nd, New York 19. 

DRIVE-IN 

THEATRE EQUIPMENT 

ARVIN ELECTHIC-IN-CAR HEATERS. 

Brand new. 8 per ctn. Model T-90-1, 220 

volt, 500 watts, 10 ft. cord. Price, $9.75 

each. Ontario Equipment Co., Toledo 1, 

Ohio. 

Again, While They Lastl 4" replacement 

speakers only 99c each (lots of 60 

or more) fob. Akron. Actually cheaper 

than repairs! Sample $2. Melro, Cramer 

Road, Poughkeepsie, N. Y. 

Three Miracle Merry-Go-Rounds. like 

new, for sale, $500 Starltte Enterprises, 

6501 N. 95th St., Oak Lawn, Illinois. Phone 

BEverly 3-4060. 

Must dismantle immediately, complete 

Kiddie Land, A-1 condition: 28-seat merrygo-round, 

small ferris wheel, wet boats, 

chain swing rocket, airplanes, live baby 

elephant. Contact: William Stewart, P. O. 

Box 806. Phone EDison 4-571 1, Fort Myers, 

F:t 

DRIVE-IN THEATRE CONSTRUCTION 

75 Theatres Since 1951. Planning, design 

and construction. Turn-Key or part. Timber, 

screen tower perfectionist. Certified 

Engineer certificate furnished enabling 

low rate insurance. Oscar May Outdoor 

Display, 518 Tierney Rd., Fort Worth, 

Texas. 

EQUIPMENT REPAIR SERVICE 

Reflector Broken? GATORHIDE gucrranteed 

to repair it! Simple . . . easy. Kit 

$2.95. GATORHIDE, Box 71, Joplin, Missouri. 

SOUND-PROJECTION SERVICE 

MANUAL 

An Authentic Guide to Better Sound- 

Projection—Trout's Simplified Sound & 

Projection Repair Manual. Trouble-Shooting 

Charts—^Repair data on projectors, arc 

lamps, motors, theatre sound systems; 

data on amplifiers, soundheads and speakers. 

Helpful schematics and diagrams. 

Data on lenses and screens, for indoor 

and drive-in theatres. Many helpful tips 

on servicing 16mm projectors. Additional 

servicing sheets sent free all during 1962. 

In loose-leaf binder. For exhibitors, projectionists, 

repairmen. Written by a Practical 

Elngineer; 25 years experience. Only 

$7.50 prepaid; Cash or P. O. No CODs. 

Order Today. Avoid sudden breakdowns. 

Wesley Trout. Engineer, Box 575, Enid, 

Oklahoma. 

INTERMISSION TAPES 

. 

WEEKLY TAPE SERVICE: Intermission 

tapes that sparkle to 

customized sample 

sell . . . 

Commercial 

. 

Sound Service, P. O. Box 5, 

Sulphur Springs, Texas. 

THEATRES FOR SALE 

West Coast theatres lor sale. Wnie for 

list, iheaue Exchange Company, 260 

Kearny Street, San francjsco a, Calilorma. 

FOR SALE: 290-car dnve-in and 260-seat 

indoor theaue in Nebraska county seat 

town of 3,000. Fully equipped. Reasonable 

down payment to right party. Boxoffice 

9407, 

For Sale: 1 ,300-seat house, center of 

lovm, population over 100,000. In Michigan. 

Reasonable. Boxoffice 9423. 

For Sale: 600-car drive-in, population 

over 100,000. In Michigan. Boxoffice 9424. 

For Sale: Two 350-car drive-ins in good 

8,000 population payroll towns in central 

Michigan plus heavy rural and surrounding 

towns draw. Fully equipped, excellent 

physical condition Profitable operalion 

April through October. Present original 

owner retiring. Boxoffice 9422. 

400-car drive-in. non-competitive, finest 

equipment. 8V2 acres, $25,000. lohn Elzey, 

New Roads, La. 

4X-car drive-in, excellent physical condition 

m sunny Florida. Curiosity seekers 

don't waste my time. Write Boxoffice 9434. 

500-seat indoor. Loges upstairs. Fully 

equipped. Good gross. Population growlh 

terrific. One in town. 50 miles from San 

Francisco. Terms to principals only. $18.- 

600 or nearest offer. Boxoffice 9435. 

For Sale: 446-seat theatre, fully equipped, 

in very good location. Theatre in 

operation. Reasonable due to health. 

Walla Theatre, Walhalla, N. Dakota. 

For Sale: 400-car dnve-in theatre, Superior, 

Wisconsin. Only drive-in in the 

city. $37,500, with half cash, or $35,000 

all cash. If interested, write Berger 

Amusement Company, 317 Plymouth Building, 

Minneapolis 3, Minnesota. 

For Sole: Well built and equipped drivein 

theatre (The Corral, Raymondville, 

Texas) in Magic Lower Rio Grande Valley 

of Texas. Original cost over $90,000. 

Must sell to right buyer for $25,000. Write 

Dr. R. N. Smith jr., 513 Lake Drive, Harlingen, 

Texas. 

For Sale: "Rig Theaire," Premont, Texas 

(South Texas between Alice and Falturrias). 

Now operating and in excellent 

condition. Original cost over $90,000. Will 

sell whole building and all equipment lor 

$25,000. Includes ground floor office or 

store (street front ) , and upstairs apartment, 

all air-conditioned. Write Dr. R. N. 

Smith jr., 513 Lake Drive, Harlingen, 

Texas. 

For Sale: 300-car drive-in theatre at 

East Machias, Me. Very modern concession, 

wide screen and Simplex equipment. 

Excellent summer resort. Boxoffice 9439. 

Drive-In theatre, located- Staunton, Virginia, 

on U.S. Highway 11, 150 speakers 

with land to expand. Priced for investment. 

Write for informtftion. Tatum Properties, 

Inc., 903 Leesburg Pike, Falls 

Church, Va. 

Two Idaho theatres, in adjacent towns, 

showing same film on different nights. 

Fine bldgs., included for $50,000. Full 

price. Terms. Theatre Exchange, 5724 S. 

E. Monroe, Portland 22, Oregon. 

THEATRES WANTED 

Buy or Lease by private party, indoor 

theatre. Southern California, populaJion 

5,000 or more. H. Brumlik, No. 10, 2711 W. 

141st Place, Gardena, California. 

Will buy. lease or trade for theatre or 

theatres, showing over $75,000 gross per 

year. Boxoffice 9418. 

Wanted to buy or lease indoor theatre 

in metropolitan areas, population at least 

75,000. Contact William Berger, Metropolitan 

Hotel, Cincinnati, Ohio. 

THEATRES FOR SALE OR LEASE 

Siloam Theatre. Excelsior Springs, Missouri. 

400-seat, equipped and operating. 

Attractive lease. Boxoffice 9432. 

Modem Theatre, Norfolk, Virginia, 750 

seats, air-conditioned, centrally located, 

equipment optional, low rent, population 

over 300,000. Available now. Dial JU 8- 

1849 or write Marion Echols, 201 Lenox 

Avenue, Norfolk, Virginia. 

THEATRE SEATING 

Good used late model chairs available, 

rebuilt chairs. (Choirs rebuilt in your theatre 

by our lactory trained men, get our 

low prices. Parts tor oil makes of chays 

Sewed covers made to your size, also 

leatherette 25'*x25". 55c ea.; 27"x27", 65c 

ea. Chicago Used Chair Mart, 829 South 

State Street, Chicago. Phone WE 9-4519. 

SEAT RENOVATING: Neat, fast, reasonable, 

anywhere. Sewed combination seat 

covers. Service Seating Co., 1525 West 

Eclael Ford. Detroit 8, Michigan. Tyler 

8-9481, Texas 4-2738, 

Theatre chairs, Pullman type, 2,000 like 

new, immediately available. Will sell any 

quantity desired. Willing to sell for less 

than halt the original cost. Write lor particulars. 

Nick Diack, Eastern Seating Company, 

138-13 Springfield Blvd., Sprinqliela 

Gardens 13, New York. Phone LAurelton 

8-3696. 

Theatre chairs. International, Bodiform, 

plywood. Lone Star Seating, Box 1734, Dallas. 

Theatre Chairs— 1,000 pushback chairs, 

also 1,250 American Bodiform chairs. Call 

or write for details. Harry Melcher Enterprises, 

417 West Highland Avenue, 

Milwaukee 3, Wisconsin. 

POPCORN MACHINES 

Ten Giant Star units, used. $100 each. 

Manley Popper, twenty available. AH other 

makes. Replacement kettles, for all makes. 

120 S. Hoisted. Chicago 6, Illinois. 

THEATRE TICKETS 

Prompt Service. Special printed roll tickets 

100,000, $37.95; 10,000, $12.75; 2,000, 

$5.95. Each change in admission price, 

including change in color, $4.25 extra. 

Double numbering extra. F.OB. Kansas 

City, Mo. Cash with order. Kansas City 

Ticket Co., Dept 11, 109 W. 18th Street. 

Kansas City 8, Mo. 

Handy Subscription 

BOXOmCE: 

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Kansas City 24. Mo. 

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THEATRE Section). 

D $3.00 FOR 1 YEAR 

D $5.00 FOR 2 YEARS 

D $7.00 FOR 3 YEARS 

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Boxoffice-March.05.1962

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