Boxoffice-February.12.1962

FEBRUARY 12, 1962 

IN THIS ISSUE: 

THE 

MODBRl 

THBATRl 

SECTION 

/he TuUe e^ ~ine /y/&&etL rictuAe yncLd^ 

c 

••^ 

The New York metropoliton orea, in the midst ot on unprecedented theatre-building boom, is to get still 

another plush Manhattan house. Trans-Lux Corp. last week announced construction of a 600-seat, 

$500,000 theatre at 58th Street and Third Avenue, to be ready in the fall. The auditorium, as designed 

by architect Drew Eberson, is shown in the photograph above. Trans-Lux operates ten theatres in five 

cities, an independent film distribution company and services the television industry with films. 

Exhibitors' 

Campaign 

'J 

"The 

Hellions" 

CloM po«tao* Po*d ot Konm Oty, Mo. 

WMtily 0* 82S Von Bnint Bhnl., Kxav 

, 

Mo. SUacrloMon rat«: SMttenol 

!\ 3 00 POT v«ir; htottonol Editim, »7.50. 

•lONAL EXECUTIVE EDITION 

I lk( SbMmI Nm ft«a M An e«ttaa 

Columbia 

—See Showmandiser Section

Metro-Goldwyn-Mayer 

presents 

PAUL NEWMAN 

GERALDINE PAGE 

Based on the Play 

byTENNESSEE WILLIAMS 

CO-STARRING 

SHIRLEY KNIGl 

WRITTEN FOR THE 

ANJD DIRE ,Hi 

"tOlo

V 

j^^K ;y.^>:»jTT*v-^^yjLJagj; ii'^'îir*fT^^"* '^ 

Provocative Adult 

Entertainment 

HERE HE 

IS RIGHT UP 

ONTOPOFTHE 

GAUDYWORLD 

RESWORE HED 

CONQUER. HE'S 

GOTAMOVIE 

CONTRACTINHIS 

POCKET,A FISH' 

TAILED CONVERTIBLE 

INTHEHoTELGARflGE 

ANDA DAME IN 

HIS ROOM PAYIN' 

FOR THE DRINKS 

HESCHANCEWAYME 

WHO USES LOVE 

LIKEMOSTMEN 

USEMONEYJ 

•EN FOR 

BEGLEY'RIPTORN 

CHARD BROOKS 

irector of 'CAT ON A HOT TIN ROOF' 

CINEMASCOPE and METROCOLOR MGM 

PRODUCED BY PANDRO S. BERMAN 

producer ol 'BUTTERFIELD 8'

2a 

WILLIAM HOLDEN I 

LEO McCAREY'S 

CLIFTON 

WEBB ;-4i«A 

'V'^'Vo. 

CO-STARRING 

FRANCE 

NUYEN 

Produced and DirecletJ by Screenplay by Based on a novel by 

LEO McCAREY CLAUDE BINYON and LEO McCAREY PEARL S. BUCK 

CinemaScop£ 

COLOR by DE LUXE 

BOOK IT NOW! 

One ofthe big reasons forjoining ^ 

\ SPYROS R SKIDURAS 

2a ANNIVERSARY CELEBItATIOH 

JANUAKY I TO lUAKCH 31

I 

. .Managing 

E 

NATIONAL FILM WEEKLY 

ubilshtd in Nine Sectional Editions 

BEN SHLYEN 

itor-in-Chiei and Publisher 

NALD M. MER5EREAU, Associate 

Publisher & General Monager 

THAN COHEN. .Executrve Editor 

iSE SHLYEN. . Editor 

IGH FRAZE Field Editor 

STEEN Eostern Editor 

LLIAM HEBERT. .Western Editor 

THATCHER. .Equipment Editor 

)RRIS 5CHL0ZMAN Business Mgr. 

Ilication Offlcu: 82S Van Brunt Blid. 

isas City 24, Mo. Nathan Cntien. Extlve 

Editor: Jpsse Shiyen. Managing 

tor: Morris Sclilozman. Business Manr; 

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ilcher. Editor llio Modern Theatre 

tlon. Telephone CHestnul 1-7777. 

(orial Offices: 1270 Sixth Ate.. Rockeer 

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leral Manaj;er: Al Steen. Eastern Edl- 

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nic M(H>EI!N THEATRE Section Is inided 

In the first Issue of each montli. 

lanta: Jean Mullls, f. 0. Bpi 1696. 

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nclnnatt: l

SYNDICATE REPORTED 

CLOSE' 

TO DEAL FOR ALLIED ARTISTS 

Paul Lazarus jr. in Talks 

With Group on Taking 

Company Presidency 

NEW YORK—A syndicate headed by 

Claude A. Gii-oux. president of D. Kaltman 

& Co., large drag fiiTn, is very close 

to acquiring the operating control of Allied 

Artists. Preliminai-y discussions have been 

going on for several weeks and final negotiations 

could be concluded within the 

next few weeks. 

This was confinned by Manny Wolf, an 

associate of Gii'oux. to Boxoffice who said 

that Giroux, thi-ough his stock holdings in 

Allied Ai-tists, had virtual contiT)l now. 

WANT BROIDY TO STAY 

Wolf admitted that there had been talks 

with Paul Lazarus jr.. vice-president of 

Columbia Pictures, in regard to his becoming 

the chief officer of Allied Artists but 

that the syndicate also wanted Steve 

Broidy, AA president, to remain with the 

company. 

Reports which had associated Lazarus 

with the Gu-oux-AA project were clarified 

by LazaioLs last week in a statement from 

Europe where he was on vacation. He confirmed 

that he had been approached by 

an Allied Artists stockholder group to assume 

the presidency, but he added that 

these discussions had been of an exploratory 

natui-e. He stressed that he was under 

contract to Columbia and that he had not 

sought a release from his management. 

Wolf said Giroux and his group felt that 

there had been an upturn in the motion 

picture business and that the prospects 

for its future were good. He said the syndicate 

felt that, with new blood in management, 

new talent and with sufficient 

additional capital. AlUed Artists could be 

elevated to a major and dominant organization 

in the industry. He said that Broidy 

had done an excellent job in guiding the 

company with the limited capital he had to 

work with and that he should remain in 

an executive capacity. 

Wolf said there were only about three 

men in the industry who could take on 

the presidency of the revitalized Allied Ai-tists 

and that Lazarus "led all the rest." He 

said that while Lazarus had not committed 

himself, he had expressed interest in the 

opportunity to build a smaUer company 

into a large organization. Under the proposed 

setup, Giroux would be chairman of 

the board and Lazarus would be president. 

Wolf could not say in what capacity Broidy 

would serve. 

CONFIDENT OF SUCCESS 

Prom all indications, the deal is heading 

for completion. Wolf appeared confident 

of that. He indicated, too, that most of the 

present AA management would be retained. 

Giroux. a Canadian financier, is in his 

30s and has been associated with Kaltman, 

a large di-ug distributing company, 

for about four yeai's. He was named president 

in 1961. The company has its headquarters 

in New York where Giroux resides. 

Warners Pays Record $5,500,000 

For Film Rights to 'My Fair Lady' 

NEW YORK—For a record purchase 

price of $5,500,000, Warner Bros, has acquired 

the motion pictui'e rights to "My 

Fail- Lady," after lengthy negotiations and 

competitive bidding. The deal was announced 

jointly here Tuesday i6» by Jack 

L. Warner, president of Warner Bros., and 

William S. Paley, chaliTnan of the board of 

Columbia Broadcasting System. CBS is a 

majority owner of the property. 

Warner said preparations would begin 

immediately for the filming of the picture 

which, he said, would be "the most lavish 

musical entertainment in the history of 

motion pictm-es." He said Alan Jay Lerner, 

author of the book and lyrics, had started 

Disney 1st 

Quarter Net 

Up to $1,669,213 

BURBANK, CALIF.—The consolidated 

net profit of Walt Disney Productions and 

domestic subsidiaries for the quarter 

ended Dec. 30, 1961, was $1,669,213, a tremendous 

increase from the $115,589 for the 

year's first quarter a year ago, stockholders 

were told at their annual meeting this week. 

The first quai-ter profit for this year was 

equal to $1 per share on the 1,674,804 common 

shares outstanding after giving effect 

to the three per cent stock < 48,781 shares) 

dividend declared Nov. 9, 1961. Last year's 

first quarter profit was equal to seven cents 

per share on the 1.626,023 common shares 

then outstanding. 

The fii'st quarter earnings were after 

a tax provision of $1,899,000. as compared 

with last year's first quarter provision for 

taxes of $119,000. Gross revenues for the 

period were $15,634,301. up by $6,662,142 

over first quarter gross revenues of $8,- 

972,159 for the ooiTesponding segment last 

year. 

Film revenues primarily accounted for 

the increase in gross revenue due to the 

continuing substantial revenue from "Swiss 

Family Robinson," "101 Dalmatians," "Absent-Minded 

Professor" and "The Parent 

Trap." "Babes in Toyland" is now in general 

release and the re-release of "Pinocchio" 

in January, for the fourth time 

aromid, should add to the company's 1962 

earnings, as will "Moon Pilot" to open at 

Radio City Music Hall for Easter and "Bon 

Voyage" slated for early summer release. 

To AIP Foreign Post 

NEW YORK—Keith Goldsmith, associated 

with Allied Artists International Corp. 

for the past seven years, has been named 

foreign administrative manager for American 

International Pictures Export Corp. by 

Samuel L. Seidelman, vice-president of 

foreign distribution. Goldsmith will headquarter 

at the AIP Export Office here. 

work on the screenplay and that discussions 

regarding the directing assignment 

were in progress. Warner said that he, personally, 

would supervise the production. 

"My Fair Lady" is the longest ninning 

musical on Broadway having played more 

than 2,450 perfonnances. The previous 

record-holder was "Oklahoma!" which 

played 2.212 perfonnances. 

More than 3,000,000 persons have seen 

the musical at the Mark Hellinger Theatre, 

where the gross has been in excess of $18,- 

000,000. The musical also is playing in 

London, Buenos Aires, Berlin and Cincinnati 

and there are two companies in Australia 

and one in Sweden. 

Expect to Distribute 

4,000 'Oscar' Kits 

NEW YORK—More than 4,000 promotional 

kits for the stimulation of interest 

in 

the 34th annual "Oscar" awards of the 

Academy of Motion Picture Arts and Sciences 

will be distributed jointly this year 

by Theatre Owners of America and the 

Motion Picture Ass'n. The Academy Awards 

will be announced on April 9. 

As reported in last week's issue of 

BoxoFFicE. the MPAA and TOA jointly and 

voluntarily agreed to undertake the preparation 

and distribution of the kits in order 

to insure that theatres again will have the 

tools with which to build public interest in 

the show. 

The kits, which will contain a 50-second 

screen trailer, a 30x30 lobby set piece, an 

eight-page press book, ad mats and other 

material, will be in the field early in March. 

They will be priced at $3 each, said to be 

less than actual cost. 

The kit project was initiated last year by 

TOA. after it had established joint liaison 

with the Academy. The MPAA. through 

its advertising and publicity directors committee 

and its sales managers committee, 

accepted TOA's request for cooperation. 

Harry K. McWilliams, industry publicist, 

again has been retained to coordinate the 

production and distribution of the kits. The 

method of distribution has not been 

finalized but it is planned to enlist the help 

of film salesmen and to request the tradepress 

to publicize the project. 

'U' Preferred Dividend 

NEW YORK—Universal Pictures' board 

of directors declared a quarterly dividend 

of $1.0625 per share on the 4 '4 per cent 

cumulative preferred stock at a meeting 

on FebiTiary 6. The dividend will be payable 

March 1 to stockholders of record on 

February 16. 

^1 

BOXOFTICE :: February 12, 1962

TOA fo 

Resume Talks 

With Producers Guild 

NEW YORK—The Screen Producers 

Guild and Theatre Owners of America 

will resume their meetings here on 

Tuesday il3i and it is expected that 

the subject of more product will be the 

principal topic on the agenda. 

Julian Blaustein, first vice-president 

of the SPG and chaimian of its liaison 

committee, will head the producers' 

delegation to New York. 

The TOA delegation will consist of 

Albert Pickus. chairman of the organization's 

liaison committee: John 

Stembler. TOA president; George 

Kerasotes, E. D. Martin, Harry Mandel, 

Sidney Markley, Laui-ence Tisch and 

LaMar Sarra. 

TOA leaders asserted that the 

mutual interest in increased production 

could make these talks of utmost 

importance to the industry. The liaison 

with the SPG dates back to TOAs 1959 

convention in Chicago and has proven 

to be a valuable means of exchanging 

information between the makers of 

pictures and the exhibitors, according 

to Stembler. 

Levine to Produce Play 

On B'way Next Season 

NEW YORK—Joseph E. Levine, president 

of Embassy Pictures, will make his 

debut as a legitimate stage producer next 

fall when he will present Peter Ustinov's 

new play, "Photo Finish" on Broadway. 

Levine has also acquired the pre-emptive 

motion picture rights to the play. 

"Photo Finish," starring Ustinov, will 

have its world premiere in Dublin's Gaiety 

Theatre March 26 and will open at the 

Seville Theatre, London, under the management 

of Peter Daubeny April 23. The 

play will go into rehearsal in London 

March 5 and will follow the Dublin engagement 

with New Castle and Leeds. 

Levine recently has acquired "Madame 

Sans Gene," staning Sophia Loren. to add 

to his forthcoming film releases, headed by 

"Boccaccio '70," which will open a reservedseat 

run in New York this spring with Miss 

Loren, Anita Ekberg and Romy Schneider 

starred. To date, Embassy has seven films 

scheduled for 1962 release. 

Robert Rossen to Produce 

Documentary for UN 

HOLLYWOOD — Producer - director 

Robert Rossen has consented to produce 

for the United Nations, and on behalf of 

Afro-American relations, a documentary 

film concerned with the reactions of African 

delegates to the New York location 

filming of "The Manchurian Candidate." 

The short film will be distributed by the 

UN, first in member nations from the 

African continent, and later in this country, 

with proceeds going to the UN's African 

operations. The film will be made on 

the periphery of the location work on 

"Candidate." 

Rossen's next two photoplays, "The High 

Road" and "Lilith," will be made back-toback 

during the year. In Florida and Maryland, 

their respective locations. 

Para. Has 11 Films Ready, 

Seven In Production 

HOLLYWOOD—Optimism was the 

keynote 

of studio meetings held here by Paramount 

Pictures executives 

last week, hi ^ 

with president Barney 

Balaban sounding 

a note of encouragement 

as regards 

present and future 

plans of the company. 

Prior to the home 

office contingent's return 

to New York. 

Balaban stated that 

Paramount's first 

class lineup of product 

Barney Balaban 

ready for release, 

in production and being prepared, gives 

tangible cause for continued confidence 

and assurance that the company will continue 

to give its customers top motion pictures. 

Included in the company's expanded 

production program are 11 completed features 

ready for release and in final stages 

of editing, seven additional pictures shooting 

or cast and ready to go before the 

cameras, in addition to several projects approved 

at the meeting including a coproduction 

association with Essex Productions 

and Tandem Productions for "Come Blow 

Your Horn" and the William Holden-Audrey 

Hepburn comedy, "Together in Paris." 

During the west coast visit, preliminary 

meetings were held with the firm of industrial 

engineers who were engaged last 

fall to sui-vey the company's production 

arm, purpose of which is to .seek methods 

whereby Paramount can effect greater and 

more efficient use from its existing personnel 

and facilities to meet the highs and 

lows of production. 

Attending the huddles with Balaban 

were Paul Raibourn, Jack Kai-p, Martin 

Scranton Store Customers 

Charge Theatre Tickets 

SCRANTON. PA.—Charge account 

customers of the Globe department 

store here can charge their admission 

tickets to the Strand Theatre under an 

arrangement inaugurated by Penn- 

Paramount Theatres and John Noble, 

president of the store which is said to 

be the largest in north-eastern 

Pennsylvania. 

A Globe charge machine has been 

placed in the boxoffice of the Strand. 

When a patron wants to charge his 

tickets, he presents his Globe charge 

plate to the cashier who fills out a 

special form and stamps his plate. 

Every day. the forms are sent to the 

store and at the end of the week the 

store reimburses the theatre for the 

amount charged during that week. The 

patron's admission charges appear on 

the monthly statement sent by the 

store. 

The Strand currently is playing 

"This Is Cinerama." 

Rackin, Adolph Zukor, Y. Frank Freeman 

and James Richardson. 

Paramount's completed films include: 

Perlberg-Seaton's "The Counterfeit Traitor," 

starring William Holden and Lilli 

Palmer. John Ford's "The Man Who Shot 

Liberty Valance," starring John Wayne 

and James Stewart: "Escape From Zahrain." 

starring Yul Brynner and Sal Mineo; 

"Hell Is for Heroes," starring Steve Mc- 

Queen, Bobby Darin. Pess Parker and Nick 

Adams: Howard Hawks' "Hatari!" starring 

John Wayne and Red Buttons: Steve Parker's 

"My Geisha." .starring Shirley Mac- 

Laine, Yves Montand. Edward G. Robinson. 

Bob Cummings: Melville Shavelson's 

"The Pigeon That Took Rome." starring 

Charlton Heston and Elsa Martinelli and 

Hal Wallis Productions' "A Girl Named 

Tamiko," starring Laurence Hai-vey. Prance 

Nuyen and Martha Hyer. 

Shooting, cast and ready for production 

are: Jack Rose's "Who's Got the Action?" 

starring Dean Martin and Lana Turner; 

"It's Only Money." starring Jerry Lewis; 

"My Six Loves." starring Debbie Reynolds: 

Hal Wallis' "Gumbo Ya-Ya." starring Elvis 

Presley: "Wild Desire." produced and directed 

by Martin Ritt and written by coproducers 

Irving Ravetch and Harriet 

Frank jr.. starring Paul Newman: a story 

and screenplay by George Axelrod. "Together 

in Paris," starring William Holden 

and Audrey Hepburn and directed by Richard 

Quine, and Frank Sinatra's E,ssex Productions 

and Tandem Productions "Come 

Blow Your Horn," produced by Norman 

Lear with Bud Yorkin directing the Lear 

screenplay. 

Thomas Edison Awards to 

Disney, De Rochemont 

NEW YORK — "Question 7, " 

produced in 

Germany for release by Louis de Rochemont 

Associates, was cited by the Thomas 

Alva Edison Foundation as the film best 

serving the national interest in 1961 at 

the Foundation's seventh annual dinner at 

the Hotel Commodore February 2. 

"101 Dalmatians." a feature-length cartoon 

produced by Walt Disney, was named 

the best children's film. "CBS Reports" 

was named the best TV series portraying 

America while NBC's "Walk in My Shoes" 

was called the best single TV program in 

that category. Named as the best children's 

TV program was the New York Philharmonic 

Young Peoples Concerts with 

Leonard Bernstein on CBS. 

Eric A. Johnston to Speak 

At Eddie Cantor Fete 

NEW YORK—Eric A. Johnston, president 

of the Motion Pictm-e Ass'n of 

America, will be a principal speaker at the 

national celebration of comedian Eddie 

Cantor's 70th birthday on Pebi-uai-y 24 in 

Miami. The event also will launch the 1962 

campaign for the sale of Israel Bonds, with 

this year's goal set for $66,500,000. Jack 

Benny will be among the entertainers. 

BOXOFFICE February 12. 1962

Durwoods to 

Create Two-Auditorium Theatre 

A Kansas City Showcase 

Is Returning to Movies 

KANSAS CITY—Under the aegis of Durwood 

Theatres, the former Loew's Midland 

Theatre, described as "the darUng of founder 

Marcus Loew," once again is to open 

its doors to the moviegoing public. The 

Loew cuxuit disposed of the theatre last 

year to Recreation Enterprises which used 

it from October 21 to December 23 as the 

home of the short-lived Kansas City Stars, 

pix)fessional bowling team. Disappointing 

attendance caiLsed the withdi-awal of the 

team from the National Bowling league 

and left the capacious theatre standing 

idle. 

Without the Midland Theatre in operation, 

the downtown section was left with 

only two first-inin theatres playing regular 

continuous-run policy, the Paramount and 

the Roxy—a situation which produced 

many letters of complaint to the local paper 

and which irked downtown merchants, 

restaurateurs and the public in general. 

Last Tuesday's announcement by Stanley 

H. Durwood, president of Din-wood Theatres, 

outlining plans for not one, but two 

theatres in the building, came as a doubly 

welcome sm-prise. Durwood is refeiTing to 

the two theatres as the Saxon and the Little 

Saxon, although names still were being 

considered. The Saxon will occupy the main 

auditorium and use the present Main street 

entrance; the Little Saxon, with its own 

entrance on 13th sti-eet, will be installed 

in what was a walnut-paneled lower lounge. 

It will seat about 200 persons in freestanding 

lounge-type chairs and will present 

mainly foreign or art fUms on a longrun 

ix)licy. Openings for both theatres are 

planned for March 1. 

Hollis Jack, designer of the Durwood Empire, 

has been retained to rework the Midland 

into the Saxon. Bob Goodfriend, Durwood 

general manager, said the designer's 

aim is to retain as much as possible of the 

theatre's opulent beauty while adding a 

note of inviting intimacy. This will be done, 

in part, by dix>pping down the magnificent 

chandeliers to give the effect of lowered 

ceilings, by color keynotes of emerald green, 

gold and white to be carried out in seating, 

carpeting and greenery. This scheme will 

be canned out both inside and outside the 

Saxon. 

The close deadline, Goodfriend added, is 

making it necessary to work from rough 

sketches and prints, and no projection 

drawings of the finished effect are being 

made. 

The Little Saxon is so situated that it will 

be "reversible." Chairs will face in one direction 

for film showings which will be projected 

on a retractable screen. A commodious 

mezzanine platfonn at the other end 

of the lounge makes a natural stage for 

live entertainment—âll that's necessary is 

to turn the chairs aix)und. 

Willis Pettigi'ew, who has been managing 

the Dui-wood Capri, will be managing 

director of the Saxon and Little Saxon, 

with Charles Stewart as assistant manager. 

Steve Fein has joined the Durwood organization 

to manage the Capri. 

The Dui'woods also operate the Empire, 

which plays Cinerama productions. 

Universal Starts Off Golden Jubilee 

With a Bang, H. H. Martin Reports 

NEW YORK— -Universal's 

golden jubilee 

and president's sales drive have started off 

with a "bang," H. H. "Hi" Martin, vicepresident 

and general sales manager, said 

in a progress repwrt to the tradepress here 

Wednesday (7). In the first five weeks of 

the celebration, domestic billings ran 45 

per cent ahead of the same period last 

year, he said, with the billings increase in 

the foreign field about the same. 

A strong lineup of product will be available 

during the 50th anniversary year, Martin 

said. Among the pictures will be "Lover 

Come Back, " "The Outsider," "The Day the 

Eârth Caught Fire," "Lonely Are the 

Brave," "Cape Fear," "That Touch of 

Mink," "The Spiral Road" and "The Phantom 

of the Opera." It is planned to release 

one big feature per month throughout the 

celebration. 

"Flower Drum Song," now in release, is 

i-unning "neck-and-neck" with the grosses 

on "Pillow Talk" which has gi-ossed $7,- 

000,000 to date, Martin said. "The Outsider," 

which opened at the Trans-Lux 

52nd Street Theatre in New York on 

Wednesday, will be given a saturation booking 

treatment in 200 New England theatres 

starting March 30. 

"Spartacus," which is just going into 

general release, was not included in the 

45 per cent increase figure, according to 

Milton Rackmil, Universal president, who 

attended the Imicheon meeting at Laurent's. 

Rackmil said that the picture had 

earned $12,000,000 in film rentals to date, 

having collected $3,500,000 since November 

1. "Spartacus," which represents an investment 

of $15,000,000, will recover its cost by 

the end of this year, Rackmil said. The 

picture has played 863 engagements in the 

35mm version and 72 in 70mm, which 

means that the surface has hardly been 

scratched, he added. 

Martin predicted that 1962 would be the 

biggest year in Universal's 50-year history. 

Also attending the session were Phil 

Gerard, eastern advertising and publicity 

director; Charles Simonelli. assistant to 

Rackmil; Paul Kamey. eastern publicity 

manager, and Milton Livingston, tradepress 

contact. 

'Runaway Audiences' 

The Problem: Gorman 

LOS ANGELES—With all the attention 

given "runaway production" the great importance 

of another "runaway"—the socalled 

lost audience—is being placed in the 

background, Roger Corman, president of 

Pilmgi-oup, Inc., declared here before a 

group of circuit heads last week. He made 

his remarks at an advance screening of 

"The Magic Voyage of Sinbad," the company's 

forthcoming release for family 

audiences. 

Having tried production overseas two 

years ago and convinced that U.S. production 

was the answer to economy and efficiency, 

Corman explained to exhibitors, 

"We must not be misled by optimistic 

figures on taxes on admissions paid. Remember 

that the taxes went up because 

admission prices are high. Tax figures are 

different from head counts and can becloud 

the true situation. The fact is great segments 

of the audience have run away from 

movies for a variety of reasons, not the 

least of which is the movies themselves. 

There has been no increase in filmgoing 

proportionate to the increase in population 

and spendable income." 

To bring back the family audiences, Corman 

suggested that the exhibitors do some 

heavy promotion on the films available and 

to rebook family pictures of the past to 

give parents the opportunity to enjoy again 

a past pleasure with their children. He 

said, "There is room on the screens of the 

nation for all kinds of films but showing 

one type to the exclusion of others must 

reduce the audience potential." 

In closing his talk Corman said: 

"I recommend a program which permits 

the theatreman to appeal to all audiences. 

I am sure that the wails would be fewer 

from the audience. Hollywood and the exhibition 

end of motion pictures if each picture 

was promoted according to its kind. 

Call it a classification system if you must 

but it is a necessity to classify for the 

audience. Let it know that this week it's 

sexy stuff for the older heads. Next week 

tell them every member can come. Change 

your programming pace to include various 

types of features for the various segments 

of moviegoers so that you can bring back 

the runaway audience which has been 

staying away because it doesn't get what 

it wants." 

Corman does not feel television is the 

competition to theatrical films that it was 

several years ago. 

U-I and Bryna Protesting 

'Son of Spartacus' Title 

HOLLYWOOD—The use of the title "Son 

of Spartacus" on a forthcoming picture to 

be made by Titanus Films, is being protested 

by Universal -International and 

Bryna Productions, who further demand 

that the Italian company refrain from the 

use of any title containing the word 

"Spartacus." 

Edward Lewis, producer of "Spartacus," 

declared that Bryna and U-I categorically 

reject "the principle of a company capitalizing 

on the international success of a 

major film by using a similar title," and 

that they will take all necessary steps to 

prevent it in this case. 

8 BOXOmCE February 12, 1962

lueERPaNDBOir 

BREAKS HOLIJ/WOOD UP-LAUGH BV LAUGH ! 

A JERRY LEWIS PRODUCTION — FILMS FOR FUN! 

DOiEVY- HOWARD MciAR 

^ 

DICK WESSON- ERNEsfDmsMANJElTm-jERRVLEwilliLL Richmond . A PARAMOUNT ffilEASE 

NOW PLAYING IN OVER 100 THEATRES 

ROUGHOUT THE NEW YORK METROPOLITAN AREA!

Paramount), 

Top Ad-Publicify 

For Show-A-Rama 

KANSAS CITY—Campaigns created for 

ten top-quality motion pictures to be released 

in March, April and May will be 

presented to exhibitors attending Show-A- 

Rama V, the spring film merchandising 

convention which United Theatre Owners 

of the Heart of America will sponsor March 

6-8 In the Hotel Continental here. 

These will be customed -tailored campaigns, 

created especially for Show-A- 

Rama by leading advertising and publicity 

directors of important circuits as well as 

several small-town exhibitors who have 

gained reputations for outstanding film 

merchandising promotions. 

TO PROMOTE TEN FILMS 

The ten features for which campaigns 

will be presented are: "Moon Pilot" (Disney-Buena 

Vista), "The Notorious Landlady" 

(Columbia), "The Horizontal Lieutenant" 

(MGMi, "The Man Who Shot 

Liberty Valance" i 

"State 

Pair" (20th-Fox). "Follow That Dream" 

(United Artists), "Lover Come Back" (Universal). 

"Merrill's Marauders" (Warners), 

"Burn, Witch, Burn" (American International), 

and "El Cid" (Allied Artists). 

Presenting the campaigns will be Joe 

Vleck, publicity director. Fox Intermountain 

Theatres, Denver; Larry Day, publicity 

director. Central States Theatres, Des 

Moines; Shelby Bourne, managing director, 

Commonwealth Theatres, Columbia, Mo.; 

Woody Barritt, Barritt-McClure Theatres, 

Wichita, Kas.; Willis Shafer, managing 

director. Fox Theatre, Hutchinson, Kas.; 

George Hunter, managing director. Fox 

Theatres, Springfield, Mo.; Martin Stone, 

Mercury Advertising, Kansas City, Mo.; 

Dan Myers, advertising-publicity (director, 

Dickinson Theatres, Kansas City, Mo.; 

Eddie Forester, director of publicity. Frontier 

Theatres, Dallas, and Bob Goejdfriend, 

managing director, Durwood Theatres, 

Kansas City, Mo. 

Each of the men will take one picture, 

analyze it for boxoffice potential, suggest 

campaign materials which can be used, 

present special advertising layouts and 

show trailers. Fred Souttar, Fox Midwest 

division head for National Theatres & 

Television, will preside at the session, 

scheduled for the afternoon of March 7. 

SMALL-TOWN BUSINESS CLINIC 

The agenda for the three-day convention 

now includes a small-town business clinic 

which Paul Ricketts, an aggressive and 

successful showman from Ness City, Kas., 

will conduct, Richard Orear, UTO president, 

announced this week. Spyros P. 

Skouras, president of 20th Century-Fox, 

will deliver the keynote addre,ss at the 

opening luncheon March 6, with his talk to 

be followed by a clinic on "the hard-sell" in 

merchandising by Dr. Herbert True and 

Fred Klemp, whose salesmanship clinics 

have been presented before many large industrial 

and commercial organizations and 

salesmen conventions. 

A concession clinic will be led by Beverly 

Miller on March 8. 

Theatremen from more than 20 states 

are expected to attend the convention, 

which, as in the past, is open to the trade. 

Men Draft Drives 

Film Selling Clinic 

Hear Shipping Magnates 

Buying 20th-Fox Stock 

NEW YORK—There were unconfirmed 

reports last week that a group 

of Greek shipping executives was 

quietly buying 20th Century-Pox stock 

in large amounts which they would 

vote in favor of Spyros P. Skouras if 

necessary. 

NT&T Joins in S.F. Homes 

Development Project 

LOS ANGELES—In its first major diversification 

move since Eugene V. Klein assumed 

its presidency. National Theatres & 

Television. Inc. will join with Sunset International 

Petroleum Corp. in acquiring the 

2,000-acre Freitas "C" ranch near San 

Francisco for a planned community of approximately 

4,000 homes. 

The ranch, adjoining the city of Novata, 

25 miles north of San Francisco, is one of 

the large undeveloped land parcels close to 

both metropolitan San Francisco and cities 

in the eastern and northern sections of 

the San Francisco Bay areas. Via the 

Golden Gate Bridge, it is about 40 minutes 

from downtown San Francisco. 

Announcement of the joint venture was 

made by Klein and Morton A. Sperling, 

Sunset president. 

The project calls for a 4,000-home community 

to include single-family homes, 

multiple units and a senior citizens project. 

About 400 acres will be set aside for recreational 

use and additional acreage will be 

provided for public and parochial schools 

and a shopping center. 

U.S.-Soviet Coproduction 

Planned by Lester Cowan 

NEW YORK—Lester Cowan, independent 

producer who made Ernie Pyle's "The 

Story of G.I. Joe" in 1945, and Mitchell 

Wilson, author of "Meeting at a Far 

Meridian," the first novel to be published 

simultaneously in the U.S. and the Soviet 

Union, have left for Moscow to conclude 

the first American-Soviet motion picture 

coproduction deal. 

Associated with Cowan will be Continental 

Distributing, affiliated with the Walter 

Reade circuit. Wilson will prepare the 

screenplay. Photography will be in color 

and the picture will be shot on a bilingual 

basis with two American stars, still to be 

selected, learning Russian and the Soviet 

actors speaking English. Cowan and Wilson 

will select a Russian du'ector in Moscow. 

Arrangements for this pioneering coproduction 

were developed under the cultural 

agreement between the U.S. State Department 

and the Soviet Ministry of Culture. 

Frank Sinatra Joins SPG 

HOLLYWOOD—Prank Sinatra, 

head of 

Essex Productions, has joined the Screen 

Pi-oducers Guild. The addition of Sinatra 

replaced Carey Wilson, who died last week. 

The membership, therefore, remains at 186. 

WB Stockholders Vole 

4 lor 1 Slock Splil 

WILMINGTON, DEL.—Stockholders of 

Warner Bros, approved a foui'-for-one split 

of the common stock at their annual meeting 

here Wednesday (7). An amendment 

to the certificate of incoi-poration will 

change the company's authorized common 

stock from $5,000,000 shares of $5 par value 

to 7,500,000 shares of $1.25 par value in 

order to accomplish the split. 

The split became effective Friday (9). 

On or about March 2, a stock certificate or 

certificates will be mailed to shareholders, 

representing thi-ee additional shares of the 

new $1.25 par value for each share of the 

$5 par valued held on February 9. 

Reelected to the board of directors by 

the stockholders were Waddill Catchings, 

Thomas J. Martin and Robert W. Perkins 

for temis of two years each. The remainder 

of the board consists of Jack L. Warner, 

Albert Warner, Benjamin Kalmenson, 

Charles Allen jr. and Serge Semenenko, 

whose tenns expire in 1963. 

The meeting approved the cancellation 

and retirement of 630,783 shares held In 

the treasm-y. the reduction of the capital 

stock by $3,153,915 and the earned surplus 

by $27,736,240. 

The stockholders were told that the company 

did not have sufficient infonnation 

upon which to report estimated results of 

operations for the current quarter which 

will end on March 2, but it was estimated 

that the profit would be approximately the 

same as for the coiTesponding quarter last 

year. For the three months ended December 

2, the consolidated net income was $1,- 

939.000. representing $1.60 per share on 

the 1.207.513 shares of common stock outstanding 

on that date. The net for the same 

quarter a year- ago was $1,773,000, representing 

$1.16 per share on 1,527,900 shares 

outstanding. 

Film rentals, including television, sales, 

etc., amounted to $20,613,000, while dividends 

from foreign subsidiaries not consolidated 

were $44,000. 

Net cm-rent assets at December 2, the 

stockholders were told, were $48,212,000. including 

$18,056,000 cash and U. S. government 

secm-ities. and debt matm-ing after 

one year was $5,943,000, compared with 

$47,513,000 and $5,842,000, respectively, on 

Aug. 31, 1961. 

Maxwell Hamilton Named 

To 'Greatest Story' Post 

NEW YORK — Maxwell Hamilton has 

been appointed coordiirator of worldwide 

promotion for George Stevens' "The Greatest 

Story Ever Told," a post he previously 

held for Cecil B. DeMille's "The Ten Commandments." 

Hamilton will 

make his headquarters at 

the home office of United Artists, which 

will release the picture. He previously was 

with Radio Corp. of America in the department 

of public affairs. 

Regular UA Dividend 

NEW YORK—The regular quarterly 

dividend of 40 cents per common share of 

stock was declared last week by United 

Artists' board of directors, payable March 

30 to stockholders of record on March 16. 

10 BOXOFFICE February 12, 1962

CALENDARiEVENTS 

FEBRUARY

. . David 

'i¥oUe^t4/i66d êû^ 

Rod Taylor Ready to Start 

for Hitchcock 

'The Birds' 

With the announcement of his signing 

by producer-director Alfred Hitchcock, Rod 

Taylor appears more than well on his way 

to becoming one of the busiest and mostin-demand 

actors in Hollywood. Set to star 

in "The Bii-ds" for the suspense king's 

Shanley Productions, he is scheduled, under 

a multi-film pact, to star in thi-ee additional 

films for Hitchcock over the next six 

years. 

"The Birds," based on a work by Daphne 

DuMauiier, whose notable "Rebecca" was 

also directed by Hitchcock and was one of 

the fii-st pictures to establish him in Hollywood, 

goes into production March 5 at 

Revue Studios, with locations to follow in 

San Francisco and Bodega Bay, in northern 

California. It has a screenplay by Evan 

Hunter. 

Prior to "The Birds," Taylor will complete 

the pilot of his new TV series at 

20th Century-Pox. Titled "Dateline: San 

Francisco," it will also have some San 

Francisco locationing. 

Following completion of the Hitchcock 

film, he is to return to 20th-Fox to film 

the rest of the series, which succeeds his 

"Hong Kong" series, familiar to viewers 

and in which he first gained substantial 

recognition. 

In addition, he has commitments for 

thi-ee feature films for 20th-Pox and thi-ee 

for MGM, for which company he recently 

stai-red in the title role of "Sir Francis 

Drake," filmed in Italy. 

Son of Harold Lloyd Enters 

Independent Filmmaking 

Further evidence that filmland's second 

generation intends to make a strong bid 

for the cinema limelight held by their 

elders is given credence with announcement 

that Harold Lloyd jr., son of the famous 

silent screen comedian, has fonned Emery- 

Lloyd Productions in partnership with Wallace 

Emery for the making of feature films. 

Initial venture of the new independent 

outfit will be "Little Girl Lost," a J. Norman 

Freeman screenplay in which J. Carrol 

Naish has been signed to star. Shooting 

is slated for March 1 on the project, which 

will be lensed in color along the California 

coast. 

Emei-y is producer, Lloyd executive producer, 

and Al and Herb Pfeifer are associate 

producers. 

Gene Barry to Produce 

His O'wn Starring Film 

"Off the Deep End," Norman Shield's 

screenplay, has been purchased for a reported 

$50,000 by actor Gene Barry, who 

plans to lens the property under his Barbety 

Films Pi-oductions banner, in which 

he is partnered with his manager Edward 

Sherman and publicist Gene Schwam. 

September 15 is slated for the starting 

date on locations in London, Paris and 

Rome. Barry will star in the suspense yarn, 

distribution of which will be handled by 

Nat Goldstone . Niven, cm-rently 

costarring with Leslie Caron in Warner 

By WILLIAM HEBERT 

Bros.' "Act of Mercy," shooting in London, 

has been signed by Maxima Films to topline 

"Captive City," which will get under 

way in Athens around March 15. No director 

has been set as yet for the Guy 

Elmes screenplay . . . "It Seems There 

Were These Two Irishmen," an unpublished 

comedy by Harry Kurnitz which U-I 

bought from CaiT Grant's Grandon Productions, 

has been assigned to Robert Arthur 

to produce. 

At the same time Richard MoiTis was 

inked to write the screenplay, following 

completion of the script for "If a Man 

Answers," forthcoming Ross Hunter production 

stai'ring Sandra Dee and Bobby 

Dai-in. 

T'wo Top Literary Purchases 

Acquired by Warners 

Acquisition of two top literary properties 

held the spotlig'ht at Wamer Bros., where 

Jack L. Wamer disclosed the studio had 

purchased Herman Wouk's forthcoming 

"Yoimgblood Hawke" and Mam-ine Daly's 

best-selling novel, "Seventeenfeh Summer." 

Even before publication, the Wouk tome 

has been set as the Book-of-the-Month 

Club selection for June and as a five-part 

serial in McCall magazine starting with 

the March issue. The contemporary story 

deals with the struggles and romantic loves 

of a southern writer who becomes a major 

novelist of his time. Wouk's earlier works 

of fiction, "The Caine Mutiny" and "Marjorie 

Morningstar," were also brought to 

the screen by Warners. 

"Seventeenth Summer," a tale of ado- 

EISENHOWER'S 

DOUBLE—Henry 

Grace, who has never acted before in 

his life, has been selected by producer 

Darryl F. Zanuck to portray General 

Eisenhower in the forthcoming 20th 

Century-Fox production, "The Longest 

Day." Grace, however, is no stranger 

to the movies as he is supervising set 

decorator at MGM studios. The amazing 

resemblance between Eisenhower 

and Grace is apparent from this photograph 

in which Grace is in character 

for his role. The new discovery expects 

this to be his one and only appearance 

on the screen as he will return 

immediately to decorating other 

people's sets. 

lescent love and summer romance, will be 

produced and directed for the studio by 

Delmer Daves, who will also write the 

screenplay. Daves recently finished "Rome 

Adventure" for WB, to be released soon 

with Troy Donahue, Angle Dickinson, Rossano 

Brazzi and Suzanne Pleshette starring. 

Jerry Le-wis' Dispute Ends 

On 'It's Only Money' 

Difficulties between Paramount and 

Jerry Lewis on the actor's next film. "It's 

Only Money," have been straightened out. 

The film is now scheduled to face the 

cameras Febi-uary 19 with Paul Jones as 

producer and Frank Tashlin as director. 

This marks Jones' return to Paramount, for 

which he has produced around 30 films. 

"Money" originally was charted to start 

November 16, but when it was postponed, 

producer Alex Gottlieb and director Gordon 

Douglas withdrew from the assignment. 

The film was delayed due to financial 

problems between Lewis and the studio. 

Jones started with Paramount as a 

craftsman on a Wallace Reid silent feature 

and advanced to producer. He is credited 

with the "Road" series, starring Bing 

Crosby and Bob Hope. "Pardners," made 

in 1956, was his latest picture for Paramount. 

Frank L. Davis Affiliates 

With George Stevens 

A closer association of the Stevens Co. 

and Charles E. Feldman, head of Famous 

Artists, developed with amiouncement that 

Prank L. Davis, fonner president of the 

Selznick Co. and vice-president of Famous 

Artists, has joined the Stevens organization 

as executive vice-president in charge 

of production of "The Greatest Story Ever 

Told." Davis replaces George Stevens jr., 

who left Hollywood last week to assume 

his new position as head of the motion picture 

division of the U. S. Information A- 

gency in Washington. 

United Artists is financing and releasing 

"Greatest Stoi-y," which is planned for 

production as soon as studio space is found. 

'Poison Fiend' to 

Title 

Lippert; 

to Be 'The Purplel' 

"The Purple!" is the somewhat obscure 

tag given by wi-iter HaiTy Spalding to his 

screen treatment of "The Poison Fiend," a 

book dealing with the heinous career of 

one Lydia Sherman, termed "the arsenic 

queen of the 1870s." 

At any rate, Robert L. Lippert has acquired 

film rights to the psychological 

drama of the feminine mixer of poisonous 

brandy cocktails Who managed to outwit 

—and outlive—â succession of husbands. 

The producer plans to pattern the offering 

along the shock entertainment of "The 

Cabinet of Caligari," which 20th-Fox 

will release in May. 

Meg 

Robert Stevenson to 

'Flubbergas' for Disney 

Walt Disney has assigned Robert 

Stevenson to dii'ect "Flubbergas," slated 

to go before the cameras shortly as a 

sequel to "The Absent-Minded Professor." 

Fred MacMurray reportedly will repeat 

in the top role, Keenan Wynn also was 

set to repeat his role from "Pi-ofessor." 

12 BOXOFnCE :: February 12, 1962

FEATURE 

REVIEW 

The Four Horsemen of the Apocalypse' 

Metro-Goldwyn-Mayer 

By WILLIAM HEBERT 

THIS AMBITIOUS undertaking by MGM 

emerses. after two years of preparation 

and many month-s of shooting, as an 

absorbing picture with strong emotionai 

content. It is also unquestionably one of 

the most beautiful pictui-es ever made, in 

which the dedication and sincerity of all 

concerned with it. before and behind the 

cameras, come thi-ough in every scene. 

We particularly obsei-ved the audience 

that packed a sizable studio theatre for 

the press showing and noted a more than 

average concentration and engrossment for 

the entire 153 minutes that the film unfolds. 

This augurs well for its capacity to 

attract and captivate the general public. 

It can be said that it takes a little while 

to establish interest in the personal lives 

of the characters and there are many 

principals who tend to remain unexplained 

and unexplainable strangers to us for too 

long, but this is corrected as we are ushered 

subtly, and sometimes suddenly, inside their 

beings and comprehend the conflicting 

forces of their natures. 

It might be well, first, to explain how 

the dm-able Vicente Blasco Ibanez novel, 

initially published in 1916. has been updated 

in the present tradition from a background 

of World War I to that of World 

War II. As powerfully conceived and written 

by Ibanez. it is principally a love story 

imaginatively themed by the resounding, 

majestic prophecies in the Bible's Book of 

Revelations concerning four terrifying 

heavenly horsemen representing War, Conquest, 

Pestilence and Death. 

The possibility of war seems remote as 

rich Argentinian Lee J. Cobb assembles 

his family for a reunion dinner, and to 

celebrate grandson Karl Boehm's return 

from six years study in Berlin. During 

dinner, Boehm's Nazi philosophizing enrages 

Cobb, who visions the Biblical four 

horsemen again scathing the earth. In his 

fury, he collapses and dies. 

The two families which Cobb headed as 

Glenn Ford, in an exciting sequence 

from "The Four Horsemen of the 

Apocalypse," eludes a Nazi officer who 

suspects him of his French Resistance 

affiliation. 

BOXOFFICE February 12, 1962 

grandfather now disi>erse and World War 

II begins. Boehnr and his father. Paul 

Lukas, .loin the Nazi high command. 

Charles Boyer. his son and daughter, Glenn 

Ford and Yvette Mimieux, live in Paris 

as neutrals. 

Ford, posing as a Left Bank artist and 

elegant playboy of the boulevards, secretly 

works for the intelligence ami of the 

French Resistance movement. He meets 

Ingi-id Thulin, wife of patriotic idealist 

Paul Henrcid, resulting in an intense love 

affair. Their romance ends when She decides 

to remain with her husband and Ford 

accepts the dangerous assignment of locating 

and visiting a Nazi Intelligence 

headquarters. 

Under pretext of visiting his cousin, 

Boehm, who conunands the post. Ford Is 

successful in his mission. Both men are 

killed, however, when Ford signals the underground 

of the location of the headquarters 

and allied aircraft levels it with 

bombs. 

Told in condensation, the story cannot 

do justice to the pre.sentation. It is lush, 

opulent, exciting. Ford is somewhat inflexible 

as the boulevardier and lover. He 

seems unable to change his expression very 

often, which makes it difficult to know 

what he is tiTing to convey. He Is In an 

unusually predominant number of scenes 

but his wardrobe of Homburg hats, walking 

sticks, exquisitely cut clothes and even 

his boudoir raiment, all credited to designer 

Walter Plunkett, tend to give the Impression 

that he is not a boulevardier at all but 

something that stepped out of the window 

of a men's .shop. 

Ingrid Thulin plays tenderly and projectingly, 

with just the right admixture of 

poise and wannth. She is a find for this 

counti-y and those who have not seen her 

in her foreign films. The same may be 

said for Karl Boehm. who should find 

many followers here. 

Lee J. Cobb is strong and registers well 

even though losing out to the plot early in 

the game. Lukas, Boyer, Henrled and Mimieux 

all have fine scenes. But the gi-eatest 

credit must go to producer Julian 

Blaustein and two-time Academy Awai-dwinning 

director 'Vincente Minnelli for 

their taste, judgment and high-calibre 

knowledge of the various techniques required. 

The sight of 3,500 fully unlfoiTned and 

equipped Nazi soldiers marching through 

the Arc de Triomphe for the occupation of 

Pai-is, and shot especially for this film, 

is an awesome one to remember. The 

photography of all the Paris and French 

countryside locales by cinematographer 

Milton Krasner makes Impressive and 

fascinating use of all the virtues of Cinemascope 

and Metrocolor. The music by 

Andre Prevln seems controlled and subdued 

beyond necessity, or perhaps is 

merely overwhelmed by all that meets the 

eye. A special credit should go to Tony 

Duquette for creating the figxu-es of the 

Four Horsemen and to Metro technicians 

for the lighting and drive given them in 

the ten weeks required to shoot theu- sequences 

alone. 

METRO-GOLDWYN-MAYER 

presents 

A Julian Blaustein Production 

"THE fOUR HORSEMEN OF THE APOCALYPSE" 

in 

Cinemascope and Metrocolor 

Ratio 2.55-1 

Running time; 153 Minutes 

CREDITS 

Produced by Julian Blaustein. Directed by 

Vincente Minnelli. Screenplay by Robert Ardrcy 

and John Gay, based on the novel by Vincente 

Blasco Ibanez. Music, Andre Previn. Director of 

photography, Miltn Krasner, A.S.C. Associote 

producer, Olallo Rubio jr. Art direction, George 

Vi/ Dovis, Urie McCleary, Elliot Scott. Set decoration 

Henry Grace, Keogh Gleason. Color consultant 

Charles K. Hagedon. Film editors, Adricnne 

Fazan, A.C.E., Ben Lewis. Assistont director, 

Eric von Stroheim. Choreographer, Alex 

Romero. Special visuol effects, A. Arnold Gillespie 

Lee LeBlonc, Robert R. Hoog, A.S.C. Makeup 

by Charles Parker, Williom Tuttle. Costumes 

by Rone Hubert, Wolter Plunkett. Additional 

gowns for Miss Thulin by Orry-Kelly. Hoir styles, 

Sidney Guiloroff. Recording supervisor, Fronklin 

Milton. Four Horsemen figures designed by Tony 

Duquette. Montages created by Frank Sonfillo. 

Photographic lenses by Ponavision. 

THE CAST 

Julio Desnoyers Glenn Ford 

Morguerite Lourier Ingrid Thulin 

Morcelo Desnoyers Chorles Boyer 

Juho Modorioga Lee J. Cobt> 

Etienne Lourier Paul Henreid 

Karl Von Hartrott Paul Lukas 

Chi-Chi Desnoyers Yvette Mimieux 

Heinrich Von Hartrott Karl Boehm 

and Hornet MacGibbon, Kothryn Givney, Marcel 

Hilloire, George iDolenz, Stephen Bekassy, Nestorc 

Paivo ond Albert Remy. 

'Hustler' and 'Judgment' 

Nominated by the British 

LONDON — "The Hustler," 

produced, directed 

and written by Robert Rossen for 

20th Centm-y-Fox release; "Judgment at 

Nuremberg," produced by Stanley Kramer 

for United Artists, and "A Taste of Honey," 

British picture co-produced by Continental 

Distributing, were nominated as "best film 

from any source" for the 1961 British Film 

Academy Awards. The winners of the 

British "Oscars" will be annomiced at a 

dinner at the Hotel Dorchester April 5. 

Among the nominations for "best performance 

by a foreign actor" were Paul 

Newman for "The Hustler," and Maximilian 

Schell and Montgomery Clift for 

"Judgment." "A Taste of Honey" also received 

five other nominations by the British 

Academy—for "best British film," for 

"best screenplay" by Shelagh Delaney and 

Tony Richardson, for "best British actress'^ 

for Dora Bryan and for "best newcomer" 

for Rita Tushingham and Mun-ay Melvin. 

Producers Int'l Gets Rights 

To 'Leap to Freedom' 

HOLLY'^VOOD—Producers International 

Pictures has acquired "Leap to Freedom," 

the story of East Berllners escaping to West 

Berlin. The stoiT bv Margaret Elizabeth 

Wischmann will be published by Random 

House this spring. 

The property brings to five the number 

of productions planned this year by PIP, 

the others being "Jump to Glory," "Maniac," 

"Where the Gu'ls Are" and "Nobody 

Cries for Me." 

MGM to 

Reissue Five Films 

LOS ANGELES—Five MGM films of past 

years have been scheduled by the company 

for national rerelease. They are: "Fastest 

Gun Alive," "Annie Get Your Gun," "Ride 

Vaquero," "Love Me or Leave Me" and 

"The Great Diamond Robbery." 

13

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

m^^m^m^wmmmmmmmmmmmmmmmmmmmmimm^mmm^m^m^^^^m 

^^ 

i 

Bachelor Flat (MGM) 

TOP HITS 

OF 

THE WEEK 

Individual runs, not an average. 

Listings are confined to opening 

weeic figures on new releases only. 

1. One, Two, Three (UA) 

Kansas City 350 

2. Flower Drum Song (U-l) 

Cincinnati 250 

3. George Raft Story, The (AA) 

Milwaukee 200 

4. Roman Spring of Mrs. Stone, The (WB) 

Milwaukee 200 

5. Second Time Around, The (20th-Fox) 

Indianapolis 200 

6. View From the Bridge, A (Cont'l) 

New York 200 

7. Tender Is the Night (20th-Fox) 

Chicago 195 

8. Bachelor Flat (20th-Fox) 

Memphis 190

Pat Casey Is Dead; 

Pioneer Executive 

HOLLYWOOD—Pat Casey. 87, pioneer 

motion picture executive died here Wednesday 

'!> after entering the hospital with 

intestinal flu. Following mass here the 

body was to be returned for final burial 

ari-angemcnts. He had been in Hollywood 

on a two-week stay which was a combination 

business trip and vacation. 

Casey was a native of Springfield. Mass. 

Prior to the turn of the century he had 

been the manager of a Springfield theatre 

and from 1900 to 1916 headed his own 

vaudeville booking agency which handled 

such personalities as Al Jolson, Ted Lewis, 

Nora Bayes and Harry Lauder. 

Until 1922 he was in charge of the 

Vaudeville Managers Ass'n and later became 

an executive of the Keith-Albee 

vaudeville booking operations. After Keith- 

Albee sold out to RKO in 1926 he took over 

the chairmanship of the studio labor relations 

committee formed by the Association 

of Motion Picture Producers. He was 

with this organization, now the Motion 

Picture Ass'n of America, until his retirement 

in 1947. 

As a long-time member of the Motion 

Picture Pioneers, Casey made his home in 

Springfield, but retained an active office 

In New York. He continued with AMPP 

after his retirement in an advisory capacity 

until 1952. 

He is survived by a niece in Springfield. 

Axelrod Likes Films; Will 

Make More, He Says 

NEW YORK— Film production apparently 

has won George Axelrod away from the 

theatre in which he started as a playwright 

and diiector. The young producer was in 

New York last week for five days of location 

shooting on "The Manchurian Candidate," 

based on Richard Condon's novel. 

It will be a United Artists release. 

Axelrod is making the picture in association 

with John Frankenheimer, the 

director, and Frank Sinatra's Essex Productions. 

Sinatra stars in the film, along 

with Laurence Harvey, Janet Leigh, Angela 

Lansbury, Henry Silva and James Gregory. 

The producer was enthused over picturemaking 

and wants to make some more. He 

already has turned out "Pfft," "The Seven 

Year Itch," "Bus Stop" and "Breakfast at 

Tiffany's," as the writer. But he has others 

on the drawing board, including "How to 

Murder Your Wife" for UA, and "Holiday 

for Henrietta" for Paramount. 

"Manchurian Candidate" had a 45-day 

shooting schedule, but work has progressed 

so well that he expects to bring it in in 

about 39 days. Budget is approximately 

$2,000,000. He said the whole cast would 

go on tour to plug the picture on the road 

when it is ready for release. 

The cast and crew returned to Hollywood 

on Sunday. 

'Arms and the Man' Dated 

NEW YORK—Casino Films will open 

"Arms and the Man" iHeldeni, the German 

film version of George Bernard Shaw's 

satire, starring O. W. Fischer. Lilo Pulver 

and Jan Hendriks, at the 86th Street Casino 

Theatre February 23. The Agfacolor film 

was nominated for an Academy Award 

as "best foreign film" of 1959. 


New York Theatremen Ask Exemption 

From Proposed Pay Minimum Hike 

Basil Voices Optimism 

For New Films in Ad 

Buffalo—Basil J. Basil, president of 

Basil Enterprises, Inc., sees prospects 

for motion pictures as finer and more 

inspiring than ever for his theatres. 

His circuit, which operates the Lafayette 

Theatre here and in Western 

New York placed an ad in local newspapers 

over his signature with a long 

list of top forthcoming attractions for 

the Lafayette and said: 

"These are .iust a few of the bookings 

I contemplate with delight. I 

could go on indefinitely. This fine 

stock seems especially timely because I 

sincerely believe that the trend to TV 

and other stay-at-home attractions is 

reversing itself. 

"It is true that fewer pictures are 

being produced than in previous years. 

But they're far finer in story, development 

and stars who include young and 

growing stars, the essential of the future, 

a future which has no place for 

trivial, small-budget films." 

Jersey Senators Define 

Obscene But It's Not Easy 

TRENTON — The New Jersey senate 

Monday i5i passed a bill defining the 

word "obscene," but not without a little bit 

of difficulty. The bill provides for a uniform 

definition of the word to coincide 

with a recent United States Supreme Court 

ruling on the definition. The definition is 

designed to assist the county and local 

prosecutors to press charges in cases where 

"obscene" material is involved. Lawmakers 

said it is specifically aimed at halting the 

sale of pornographic literature, which they 

said has "reached alarming proportions." 

The U.S. Supreme Court defined "obscene" 

as "that which to the average person 

applying contemporary community 

.standards, when considered as a whole, has 

as its dominant theme or purpo.se an appeal 

to prurient interest." 

After the bill was read. Senator Joseph 

W. Cowgill iDem., Camden) the senate 

gathered at the Sheraton Ten Eyck Hotel, 

meant. None of the senators could offer 

what they felt was an accurate definition. 

Senator Thomas F. Connery jr. one of 

the bill's sponsors, sought out a dictionary. 

He I'ead that the definition of "prurient" is 

to incite lasciviousness or lust. 

Senator William E. Ozzard, cosponsor, 

said any definition is subject to personal 

opinion but the Supreme Court definition 

was better than no definition at all. He 

said some definitions go too far and step 

on personal freedoms guaranteed by the 

Constitution but he said the definition approved 

by the New Jersey senate makes 

more sense than the definition being used 

by law enforcement officers now. 

The bill provides that the person or firm 

cited under its provision receive a trial 

"within one day" after being enjoined. A 

judgment is also to be rendered by the 

court as promptly as possible after the 

conclusion of the trial. 

ALBANY—Theatres in New York state 

already are burdened with the highest 

labor and operating costs in the nation, and 

should be exempted from Governor Rockefeller's 

proposal to increase the minimum 

wage to $1.25 an hour, which is expected 

to 

be passed this session of the legislature. 

This appeal was presented personally to 

the chairmen of both the house and senate 

labor committees and to individual legislators 

by a delegation of theatiemen headed 

by Emanuel Pri.sch and D. John Phillips of 

the Metropolitan Motion Picture Theatres 

Ass'n and Martin Neuman, Century Theatres. 

New^ York City. 

The exemption request also was made in 

a ten-page memorandum. 

Before their march to the capitol, the 

delegation, termed the state motion picture 

theatre owners minimum wage committee, 

gathered at the Sheraton Ten Eyck Hotel. 

Others were Charles Smakwitz, Stanley 

Warner zone manager; Leonard Rosenthal 

and John Capano, Albany; Reth Smith, 

booker-buyer, Albany: George MacKenna, 

Buffalo, and Fabian and Schine repiesentatives 

in this section. 

Willard C. Drumm, chairman of the 

house labor committee, suggested that the 

delegation also visit Governor Rockefeller. 

Several bills are before the legislature 

based on a proposal made by the governor 

in his message to extend the pi-esent minimum 

wage law to some 700.000 New York 

staters who do not now have it, and raise 

the floor from its present $1 an hour, first 

to $1.15, then to $1.25. 

The theatre memorandum cites the exeinptions 

of theatre workers extended in 

the federal minimum wage law and also in 

the Pennsylvania law which took effect last 

January 1. 

The fact that theatres were not exempted 

from the New York wage law effective 

October 1, 1960. deprived 2.100 of their 

jobs, both skilled and unskilled, and the 

present proposal threatens the employment 

of 2,200 more, the theatremen said. 

"About 70 per cent of theatre employes 

are not in the skilled class, such as ushers, 

cleaners, matrons, candy stand attendants, 

ticket takers," it was pointed out. 

Figures were cited showing that the motion 

picture revenue has been on the declining 

side in the last ten years. 

"The average weekly attendance in the 

nation dropped from 82,400,000 in 1946 to 

39,600,000 in 1958, and has made little 

recovery since," the memorandum stated. 

"In 1946 there were about 19,000 theatres. 

This figure has dropped to 17,000 despite 

the construction of 5,000 new drive-in theatres. 

The 1946 total in New York state 

was 1,111 to 1,050 now." 

The minimum wage hurts mostly the 

temporary theatre worker who needs his 

job for personal needs more than money. 

Honesdale, Pa., Opening 

HONESDALE. PA.—Comerford Theatres 

has opened its new Capitol Theatre here. 

The Lyric, former Comerford unit, was 

damaged by fire last March and the town 

has been without a theatre since. The new 

Capitol is built on the site of the former 

theatre. 

E-1

the 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

Most B'way Holdovers Mild But View' 

Big at Houses; Judgment' Strong 

NEW YORK—Except for "SaU a Crooked 

Ship. " lone Times Square newcomer 

whicli did fairly well in its first week at 

the Criterion and the east side 72nd Street, 

the other pictui-es, all holdovers, were generally 

down, except for "A View Prom the 

Bridge," a smash hit in its second week at 

the DeMille on Broadway and the eastside 

Sutton. "Victim," another British pictui'e, 

had the biggest Monday i5) opening 

in two years at both the Ponam Theatre 

in Times Square and the east side Murray 

Hill for the Pathe-America release. 

Two of the foui- two-a-day pictui-es, 

"West Side Stoi-y," in its 16th week at the 

RivoU Theatre, and "Judgment at Nuremberg," 

in its seventh week at the RKO Palace, 

again were absolute capacity and 

chalking up big advance sales. "El Cid," in 

its eighth week at the Warner Theatre, 

held up well but "King of Kings" is dropping 

in its 17th week at Loew's State and 

will be replaced by "The Pour Horsemen 

of the Apocalypse" in March. 

Best among the other holdovers was 

"One, Two, Three" in its seventh good week 

at both the Astor on Broadway and the east 

side Fine Arts, followed by "Tender Is the 

Night." in its third week at the Paramount. 

"A Majority of One" did well enough in 

its fom-th and final week at Radio City 

Music Hall, where "Lover Come Back" 

opened Thm^sday (8). Thi-ee other important 

openings dm-ing the week were: "Light 

in the Piazza," at the Victoria; "The Outsider," 

at the Ti-ans-Lux 52nd Street, and 

"Sergeants 3," at the Capitol Theatre Saturday 

(10). 

In addition to "Victim" and "A View 

Prom the Bridge," both smash at east side 

art spots, the others still doing big business 

included "Murder She Said." in its 

fom-th week at the Bai-onet, and "La Belle 

Americalne," in its sixth week at the Paris. 

GOV* 

«k\*^ 

Complete Line of 

Golf Equipment 

and Supplies 

"La Etolce Vita" continues to do strong 

business at the Embassy in Times Square 

and the east side Beekman, both theatres 

playing continuous performances. 

(Averoge Is 100) 

Astor One, Two, Three (UA), 7th wk 145 

Boronet Murder She Soid (MGM), 4th wk 175 

Beekman La Dolce Vito (Astor), 8th wk 135 

Capitol The Roman Spring of Mrs. Stone 

(WB), 6th wk 105 

Carnegie Hall Cinema Odd Obsession (Harrison), 

6th wk 135 

Crrterion Sail a Crooked Ship (Col) 135 

DeMille A View From the Bridge (Cont'l), 

2nd wk 190 

Embassy La Dolce Vito (Astor), moveover, 

8th wk 160 

5th Avenue The Mark (Cont'l), moveover, 

18th wk 180 

55th Street ^Bernodette of Lourdes (Jonus)..120 

Fine Arts One, Two, Three (UA), 7th wk 160 

Forum Bachelor Flot (20th-Fox), 4th wk 120 

Guild Tomorrow Is My Turn (Showcorp) 175 

Little Cornegie No Love for Johnnie (Embossy), 

8th wk 135 

Loew's State King of Kings (MGM), I7t-h wk 

of two-a-day 1 50 

Murray Hill A Summer to Remember (KIngsley), 

13th wk 125 

Normandie La Notte Bravo (Miller), 2nd wk. ..130 

PqIocc— Judgment at Nuremberg (UA), 7th wk 

of two-a-day 200 

Poramount Tender Is the Night (20+h-Fox), 

3rd wk 140 

Paris La Belle Americalne (Cont'l), 6th wk 145 

Plaza Tender is the Night (20th-Fox), 3rd wk. 140 

Radio City Music Hall A Moiority of One 

(WB), plus stage show, 4t+i wk 1 30 

Rivoli West Side Story (UA), 16th wk. of 

two-a-day 200 

68th Street Loss of Innocence (Col), 11th wk. . .125 

72nd Street Soil a Crooked Ship (Col) 150 

Sutton A View From the Bridge (Cont'l), 

2nd wk 190 

Trans-Lux 52nd St. Pocketful of Miracles 

(UA), 7th wk 115 

Trans-Lux 85th St. The Romon Spring of 

Mrs. Stone (WB), 6th wk. 110 

Victoria Pocketful of Miracles (UA), 7th wk. ..110 

Worner— El Cid (AA), 8th wk. of two-a-day .... 1 65 

World Wild for Kicks (Victoria), 16th wk 125 

Huge 'Planet' Weekend 

Fills Buffalo Paramount 

BUFFALO — "Jom-ney to the Seventh 

Planet" reported a 175 at the Paramount 

where the attraction had a fantastic weekend, 

hajiging 'esm. on the chandeliers. "One, 

CASH IN BIG 

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Two, Three" also 'was holding up 'well In 

the Buffalo turning in a 125 on its second 

week. "Tender Is the Night" i-eported a 130 

at the Century. 

Buffalo One, Two, Three (UA), 2nd wk 125 

Center Madison Avenue (20th-Fox); Swingin' 

Along (20th-Fox) 100 

Century Tender Is the Night (20th-Fox) 130 

Cinema Carry On, Constoble (Governor), 7th wk. 105 

Lafayette Flower Drum Song (U-l), 6th wk 110 

Paramount Journey to the Seventh Planet 

(AlP) 175 

Teck King of Kings (MGM), 7th wk 110 

'1, 2, 3' Is Best Newcomer 

On Baltimore Scene 

BALTIMORE — Three major films 

opened here with vai-ying results—a hit, 

a near-hit and a disappointment. Fii-st was 

"One, Two, Thi-ee" which drew weekend 

crowds and Ls holding well. Next in order 

mentioned were "Bachelor Flat" and "The 

Singer Not the Song." Other attractions 

were holdover and drawing routine holdover 

grosses. 

Auroro Two Women (Embassy), return run, 

2nd wk 110 

Charles The Innocents (20th-Fox), 2nd wk 125 

Cinema Purple Noon (Times), 7th wk 95 

Five West A Cold Wind in August (Aidoi^), 

6th wk 90 

Hippodrome Soil a Crooked Ship (Col), 2nd wk. 120 

Little Murder She Said (MGM), 2nd wk 130 

Moyfair The Singer Not the Song (WB) 100 

New— Bachelor Flat (20th-Fox) 1 30 

Playhouse ^Double Bunk (Showcorp), 3rd wk. 120 

Stonton One, Two, Three (UA) 160 

Town King of Kings (MGM), 7th wk 130 

Svigals on European Trip; 

Trans-Lux Boston Head 

NEW YORK—Ed Svigals, 

vice-president 

of Trans-Lux Distributing Corp., left lor 

Europe Saturday (10) to augment his 1962 

product, now headed by "Horror Hotel" 

from England, "La Mort de Belle' from 

France and "A Stranger Knocks" from 

Denmark, representing a cash outlay of 

over $500,000. 

Svigals will visit London, Paris and Rome 

to confer with European producers. 

Richard Brandt, president of Trans-Lux, 

will tour the European capitals this spring 

and will inspect the entries at the Cannes 

Film Festival. 

Fortune Films Associates has been named 

to represent Trans-Lux in the Boston and 

New Haven exchange areas, Svigals said. 

Abe Weiner heads Fortune Films. 

'Black Tights' Opening 

Set for N.Y. Feb. 20 

NEW YORK—"Black Tights," the balletmusical 

filmed in Paris in CinemaScope 

and Technicolor by Joseph Kaufman, will 

0E>en its first American engagement at the 

Plaza Theatre here February 20. 

The picture, which was directed by Terence 

Young, is being presented by Magna 

Pictm-es Corp. Mam-ice Chevalier, who acts 

as host and najTator; Cyd Charlsse, one of 

the thi-ee ballet stai's, and director Young, 

are scheduled to fly to New York for the 

opening. Zizi Jeanmaire and Molra Shearer 

are the other two ballet stars. 

'The Night' for Feb. 19 

NEW YORK—Michelangelo Antonloni's 

"The Night" (La Notte), Italy's official 

nominee for the "best foreign film" 

Academy Award, will have its American 

premiere at the Little Carnegie Theatre 

February 19, according to Lopert Pictures, 

which is distributing the picture in the 

U.S. Jeanne Moreau, Marcello Mastroianni 

and Monica Vittl are starred. 

E-2 BOXOFTICE :: February 12, 1962

Sr-«^^»S£ 

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?:S:sT>ôtir.'faUmU, curse'. 

A^ÊWCAN-1NTERNA- OIONAUPRÊNTS 

EDÂHAUANPOK 

C0LOR.«.oPANAViSlON" 

So-.« 

- 

NTACT YOUR 

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GE WALDMAN 

FILMS 

E J. WALDMAN 

Ninth Avenue 

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AMERICAN INTERNATIONAL 

PICTURES OF PHILADELPHIA 

CHARLES BEILAN - 

Branch Manager 

3 Penn Center Plaza, Room 1525 

LOcust 8-6684 

PHILADELPHIA 2, PENNSYLVANIA 


PICTURES EXCHANGE OF 

WASHINGTON, D. C, INC. 

JEROME SANDY 

713-3rd Street, N.W. 

WASHINGTON 1, D. C. 

SCREEN GUILD 

PRODUCTIONS 

MILTON BRAUMAN 

415 Van Braam Street 

PITTSBURGH 19, PENNSYLVANIA 

GEORGE WALDMAN 

FILMS 

WALDMAN 

GEORGE J. 

505 Pearl Street 

BUFFALO. N. Y.

BROADWAY 

JAMES R. VELDE, United Artists vicepresident 

in charge of domestic sales, 

and Gene Jacobs, new southern division 

head, held a sales meeting in Atlanta 

Thursday i8i to discuss current and forthcoming 

pictures. * * * B. G. Kranze. vicepresident 

of Cinerama. Inc.. left for Chicago 

Wednesday i7) to confer with James 

Costan and Arthur M. Wirtz of the Palace 

Theatre there. * » * Martin Davis. Paramount's 

director of advertising, publicity 

and exploitation, planed to Hollywood for 

a series of product meetings with Herb 

Steinberg and the various Paramount producers. 

Robert R. Weston. Embassy Pictures 

director of advertising, also went to 

Hollywood Wednesday i7» for meetings on 

Joseph E. Levine's "Boys' Night Out." 

9 

Roger Lewis, who will produce his first 

independent picture. "The Pawnbroker." 

in London with Lawrence Langner, left for 

the British capital to assign a screenwriter 

and scout locations for the shooting to 

start this June. * * 

Martin Poll, producer 

of the forthcoming United Artists 

release. "The Grand Duke and Mr. Pimm." 

also left for London for preliminary work 

on the film, which will start shooting 

March 20 with Glenn Ford. Hope Lange 

and Charles Boyer, Rosanna Schiaffino, 

who completed work in MGM's "Two Weeks 

in Another Town" in Hollywood, returned 

to her native Rome. * * * Steve McQueen 

came in from London for one week of 

personal appearances for his Paramount 

film, "Hell Is for Heroes." * * * Norman 

Katz. vice-president of foreign operations 

for Seven Arts Associated, arrived from 

London Thursday 1 8 1 prior to an extended 

sales trip to Latin America. 

Producer-director Billy Wilder and I. A. 

L. Diamond, with whom he wrote the current 

United Artists film, "One, Two, 

Three," arrived from Europe Wednesday 

(7) after scouting locations for their forthcoming 

"Irma La Douce" in Paris. Charles 

H. Schneer, producer of Columbia's "Mysterious 

Island," and M. J. Frankovich, Columbia 

vice-president in charge of British 

and Continental production activities, arrived 

from Europe and left for the west 

As a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

it is without equoL It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete detoils. 

Be sure to give seating or cor capacity. 

HOLLYWOOD AMUSEMINT CO. 

3750 Ookton St. " Skokie, Illinois 

coast Friday (2) along with Leo Jaffee, 

Columbia first vice-president, on Schneer's 

future plans. Rube Jackter. Columbia 

general sales head, went to the west coast 

Sunday (4). * ' * Karl Boehm returned to 

his home in Switzerland after completing 

his work on "The Wonderful World of the 

Brothers Grimm" in Hollywood. 

Irving Sochin. sales director of Times 

Film, went to the west coast Saturday (3) 

for a ten-day tour of exchanges in Portland, 

Seattle, San Francisco and Los 

Angeles to conclude release plans for 

"Purple Noon," "Frantic" and other Times 

films. * * * Mo Rothman, executive vicepresident 

of Columbia International, left 

for the west coast Monday (5) for meetings 

with Sol Schwartz before going on to 

Mexico City for sales meetings. * * * Leonard 

Lightstone, Embassy Pictures' first 

vice-president in charge of worldwide 

sales, went to Chicago Monday (5) on Embassy 

product and he will also conduct sales 

meets in Dallas and Los Angeles. * * * Olin 

Clark, MGM's eastern story editor, went to 

the studios for conferences with president 

Joseph R. Vogel and Robert M. Weitman, 

studio administrator, on new story 

properties. 

9 

Tony Randall, costarred in "Lover Come 

Back," which opened at Radio City Music 

Hall Thursday (8i, went to Florida the 

same day to participate in the Miami 

opening and the all-state Florida kickoff 

of the picture. George Hamilton, star of 

MGM's "Light in the Piazza." went to 

Chicago and Detroit to attend the openings 

there while Yvette Mimieux, who is in both 

"Light in the Piazza" and "The Four Horsemen 

of the Apocalypse," attended the 

American premiere of the latter film at the 

Capitol Theatre, Washington, Thursday 

(8>. 

Milton Berle Installed 

At Tribute to Thomas 

NEW YORK—Milton Berle wiU be formally 

installed as president of the Jewish 

Theatrical Guild at the entertainment industry 

tribute to Danny Thomas at the 

Waldorf-Astoria Hotel Pebruai-y 11. 

Berle succeeds Eddie Cantor, who becomes 

president emeritus of the theatrical 

group. Hari-y Gould, who becomes board 

chairman, succeeding the late William 

Degen Weinberger, is over-all chaiiTnan of 

the Thomas tribute; HariT Brandt is dinner 

chairman and Morton Sunshine is 

executive coordinator. 

Thomas opened the $4,000,000 St. Jude 

Hospital in Memphis, a project for which 

he is primarUy responsible. Charities participating 

in the dinner include the Actors 

Fund, Catholic Actors Guild, Motion Picture 

Relief Fund and Will Rogers Memorial 

Hospital, among others. 

Audubon's French Picture 

NEW YORK—Audubon Films will distribute 

a new French film, "The Price of 

Flesh," starring Helene Chancel and Louis 

Seigner of the Comedie Francaise, in the 

U.S., according to Ava Leighton, vice-president. 

Communion Breakfast Set 

For March 4 in N.Y. 

NEW YORK—The 12th annual industry 

Communion breakfast for Catholics in the 

New York area will be held Sunday, March 

4, on the Starlight Roof of the Hotel Waldorf-Astoria. 

The breakfast will follow a 

9 a.m. Pontifical Mass at St. Patrick's Cathedi-al. 

Principal speaker at the breakfast will be 

Lieut. Gov. Malcolm Wilson and the sponsoring 

committee is now aiTanging for 

other speakers and guests of honor. 

Members of the committee are: 

Charles A. Alicoote, Joseph F. Arnold, Mary Becker, 

Marguerite M, Bourdette, Frank Cahill, Armand Cardea, 

Francis X. Carroll, John Confort jr., Paul Connolly, 

Thomas Crehan, John Cusack, John Dervin, 

Jack de Wall, Joseph Dougherty, Arthur Dunne, Ernest 

Emerling, Kitty Flynn, Joseph Fryer, June Foster. 

James M. Froney, Frank Galetto, Joseph M. Geoghan, 

William J. Heineman, Edward Herlihy, Walter 

F J, Higgins, Alexander E. Horwath, John Hughes, 

Ralph lannuzzi, James David Ivers, James J. Jordan, 

John Kane, Joseph Korsak, Mrs. James F. Loorom, 

Fred L. Lynch, Edward Moguire. 

Frank J, A. McCarthy, Joseph McMohon, Thomas 

J. Martin, Paul C. Mooney, Frank Mooney, Peter J. 

Mooney, James A. Mulvey, John F. Murphy, L. 

Douglas Netter jr., Paul D. O'Brien, Robert H. O'Brien, 

John J. O'Connor, Thomas F. O'Connor, James O'Gara, 

Daniel T. O'Shea. 

Martin Quigley, Mortin Quigley jr., EdwO'rd C. 

Raftery, Charles M. Reagan, Thomas E, Rodgers, 

George Ronon, George J. Schaefer, George J. Schaefer 

jr., Lydo Sergent, Gerald Shea, Spyros Skouras, Rev. 

Patrick J, Sullivan, S. J 5.T.D., Edward E. Sullivan, 

, 

Nick Tronolone, Richard F. Walsh, Floyd Weber, Pat 

Winkler, Richard Winters, Mary Wolf and Right 

Reverend Monsignor Thomas F. Little, S.T.L., spiritual 

director. 

RKO Theatres Meeting 

On 'Money for March' 

NEW YORK—Managers and division 

heads of RKO Theatres in the New York- 

New Jersey areas met at the Park Sheraton 

Hotel Thursday i8> to formulate plans for 

participation in RKO's "Extra Money for 

March" campaign. 

The meeting was conducted by Charles 

Oelrich. the winning "in town" division 

manager in the recent RKO Theatres' December 

drive. He was assisted by Louis 

Grossman, manager of the Madison Theatre; 

Jack Reis of the Pordham, Charles 

Seuferlin? of the Prospect and Martin 

Rosen, of the Albee, all winners in the drive. 

Also attending were Harry Mandel, president; 

Matty Polon, vice-president; Tom 

Crehan, Mandel's assistant; Fred Herkowitz, 

national publicity director, and the 

following division heads: Sigurd Wexo, 

Michael Edelstein and Edward Sniderman. 

Harry Weiss, midwest division manager 

and out-of-town winner in the December 

drive, will conduct RKO's out-of-town campaign 

with William Hastings of the 

Orpheum. Denver, and Jerome Baker of 

Keith's Washington, winning managers in 

the drive, assisting him. 

Col.'s 

Jackter, Ferguson 

At Yank Training Camp 

FT. LAUDERDALE. FLA.-Rube Jackter, 

vice-president and general sales manager 

of Columbia Pictm-es. and Robert S. Ferguson, 

director of advertising, publicity and 

exploitation, are here for the start of "Safe 

at Home. " which will star Roger Maris and 

Mickey Mantle. Picture will be shot during 

the New York Yankees spring training 

period. 

While here. Ferguson will supervise the 

preparation of advertising material for the 

picture. Jackter came here from the Hollywood 

studios where he participated in 

executives conferences. 

E-4 BOXOFFICE February 12, 1962

. . . Essie 

. . Phil 

. . The 

. . Samuel 

. . . Joe 

. . George 

. . An 

. . The 

. . Harry 

ALBANY 

Mate Winig, a former chief barker of 

Albany Variety Club, and his wife 

may attend the International Variety Club 

convention in Dublin in May. Winig is an 

insurance broker . Hunter in the 

Catskill Mountain town is open weekends 

again this winter. Long operated by Frieda 

Klein, it was a summer situation for a 

time but went on a three-day winter 

schedule with the building of a ski center in 

Hunter. Judson Alan 'Al" Howard, who 

managed the Klein family's Hunter Drivein 

the past season, is once more in the 

booth of the conventional theatre. Morris 

Klein, who functions from the Hi-Way 

Drive-In at Coxsackie, is doing some offseason 

substituting as a pharmacist in 

Albany. 

Another multidrive OE)erator. Alan V. 

Iselin, new second assistant chief barker 

of Tent 9, is chainnan of Variety Week, 

February 25-March 3. Incidentally, the 

first publicity release on the celebration 

prepared by Mike Artist of Stanley Warner-owned 

WAST-TV—received a good 

break in local newspapers. It pointed out, 

among other things, that the Albany Tent 

was the ninth oldest in the country. 

Edward M. M. Warburg, who served on 

the three-member committee of regents 

which recently reviewed "The Connection" 

before the full board upheld the ruling by 

Edward M. Pesce, director of the state motion 

picture division, that the film could 

not be licensed because of "obscenity" in 

language, was re-elected by the legislature 

for another teiTn . . . Alan Jones is now 

managing the Park in Cobleskill for Acme 

Theatres, Inc., of Albany. He worked at 

the theatre when ex-Mayor Frank Wieting 

owned it. Acme's Cobleskill Drive-In will 

have a new field boss the coming season 

Weissberg, long associated with a 

New York City buylng-booking organization 

and aunt of Bernie Meyerson, a 

Fabian home office buyer, is touring In 

Europe, according to a report received here. 

Sandy Gottlieb of Tristate Theatre Service, 

Philadelphia, has been engaged by Bob 

Baranoff to buy and book the Valley in 

Little Falls. Baranoff. onetime Schlne 

man, also operates a theatre in Pennsylvania 

. Baroudi. who has houses in 

North Creek. Tahawas and Warrensburg. 

was at the local film exchanges . . . Ditto 

Sylvan Leff, who runs the first-run Town 

in Watertown, the neighborhood Highland 

and Rialto in Utica, the beautiful Community 

in Hudson, and its sister theatre, 

the Community in Saratoga Springs, as 

well as two automobilers outside Watertown 

and Vail Mills between Amsterdam 

and Sacandaga Park. He reported that 

winter film business in Watertown is poor 

because the AiTny training camp is closed 

but it improves materially when the base 

reopens. 

Johnny Capano, operator of the American 

I art) in Troy, reopened his State, also 

that city, after installing a new boiler 

costing more than $2,000 . E. 

Rosenblatt, who reopened the New Catskill 

in Catskill and bid for first-nan product 

against the Community, has switched 

to second-run. The scale is now reported 

as 50 and 25 cents. The Catskill has a 

woman manager, Marie Griner. Its site 

— 

was chosen because it appeared to be a 

center for development, and had parking 

space. Rosenblatt explained. One supermarket 

is already opened there: another is 

being constructed . Thornton, 

veteran Catskill area exhibitor who bought 

the Community last year, is engaged in a 

refurbishing program that will cost more 

than $75,000. The Community seats 1.000. 

Thornton also is proprietor of the 

Orpheum in Saugerties, the Windham in 

Windham, and the Orpheum in Tannersville. 

Frank WiUiams, booker for Benton Theatres, 

remained in very serious condition, 

according to a report here. The Benton 

headquarters are still in Saratoga—where 

President James E. Benton is mayor—but 

the two houses it now operates are located 

in Plattsburgh. They are the Champlain 

and the Strand. Williams also conducts 

business enterprises in the Spa . . . Florida 

vacationers included Joe Miller of the 

Menands Drive-In: Ben Coleman, buyerbooker 

and manager for the Marotta 

Brothers' Carman Drive-In. Guilderland: 

Arthur Newman, for years Republic manager 

who now is selling independent product 

upstate to theatres and television 

stations. 

Dave Rosen, new chief barker of Tent 

9 and assistant to the general manager of 

WAST-TV, returned from a week's vacation 

in the Virgin Islands . ex-chief 

barker. G. Brandon Donahue, vice-president 

of First Trust Co., planned a trip to 

Puerto Rico. 

The Variety Club held its February meeting 

Monday (12) in the new rooms in the 

Ten Eyck Hotel which it will occupy, effective 

the 19th. The quarters, once before 

the home of Tent 9, are being redecorated 

and refurbished. An open house is scheduled 

for the 28th for members, potential 

members and their wives . Variety 

auxiliary will hold its second meeting on 

the 21st, when a slate of officers will be 

presented. 

Sylvester Frldel, superintendent of 

Fabian's Palace, In the sumertlme works at 

the circuit's Saratoga Drlve-In. Latham 

Shea, an advance agent for "My 

Fair Lady," Inspected the Palace, which 

will play the musical the week of March 

5. the Friday and Saturday night performances 

at $6.50 top. Shea conferred with 

Bill With, manager, and Jim Blackburn, 

stage manager. The stage is 62 feet wide 

and 27 feet deep. 

'Judgment' Openings Set 

For Five More Key Spots 

NEW YORK—StaiUey Kramer's "Judgment 

at Nuremberg." currently playing reserved-seat 

engagements at the RKO Palace 

Theatre. New York, and in Los Angeles 

and Miami Beach, will open in five 

more key cities on a reserved-seat, ten performances 

weekly basis later in February, 

according to James R. Velde, vice-president 

in charge of sales for United Artists. 

"Judgment" will open at the Saxon Theatre. 

Boston, February 13; the Imperial 

Theatre, Montreal, February 15: the Boyd. 

Philadelphia, February 21; the Coronet. 

San Pi-ancisco. and the Cinestage. Chicago, 

date to be announced. 

MGM's "Tarzan Goes to India" is being 

produced near Madras in southern India. 

BUFFALO 

rdward H. Kavinoky, a lawyer member, 

was presented the Buffalo Variety 

Week award for "outstanding charitable 

efforts in the western New York community" 

at a luncheon in Tent 7 clubrooms 

Monday il2i. The luncheon was one of 

the two events which launched Variety 

Week. The first was a charity pre.sentation, 

dinner and screening Saturday, when 

a check for $2,000 was presented to the rehabilitation 

center of Children's Hospital, 

after which was the dinner and screening. 

Mike Ellis jr., past chief barker, is chairman 

of the Variety Week. 

Michael D. S. Riecio, 83. retired Jamestown 

and Lackawanna businessman who 

operated the Colonial Theatre in Jamestown 

at one time, died at his home here. 

Born in Italy, he came to the U.S. in 1911. 

Survivors include his wife Anna and two 

sons. 

The "ghost" of the downtown CentuiT 

has been quieted. Patrons recently were 

disturbed by strange background noises 

that seemed to be coming from the theatre 

soundtrack. This became increasingly 

noticeable during the run of "The Innocents." 

The strange sounds, it turned out, 

were far from natural, but neither were 

they supernatural. According to Manager 

Charlie Funk, viewers were hearing a combination 

of police calls, taxi radios and a 

telephone answering service. F\ink says 

that they entered his sound system through 

a variety of circumstances, including shifting 

winds, temperature changes and radiation. 

Only attacking one projector, the 

"voices" first appeared in 1956 following 

the installation of new equipment, he said. 

However, they never became too evident 

until this month. The problem finally was 

solved by the use of new ground wires to 

filter out the sounds. Punk credited the 

solution to engineer Mervyn L. Stanberry 

and projectionists Charles Coon sr. and 

Russell Cook, who "worked around the 

clock for eight days" to discover the cause. 

Jack Gold has been appointed program 

director for radio station WEBR. Gold, 

who has been acting as supervisor since 

September 25, joined the station In February 

of last year after six years of service 

with WGNS, Murfreesboro, Tenn.: 

WGVA, 

Geneva: WACK, Newark, and WKBW, 

Buffalo . Spitzer, director of advertising 

and promotion at Sattler's big 

east side department store and a friend of 

motion picture exploiteers, has resigned 

and has been succeeded by Manny Roizen, 

well known in local advertising circles. 

Roy Williams and Paul Castle, roving 

emissaries for the Walt Disney studio, 

called on Manager Charles Punk of the 

Century in behalf of "Pinocchio," now 

current at the Century. Williams also 

visited Francis Anderson, AB-PT city 

manager in Rochester, where the Disney 

opus soon will be shown at the Regent. 

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Especially if you use the beautiful 

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ROMAR VIDE CO. CHETEK, WISC. 

BOXOFFICE February 12, 1962 E-5

. . Howard 

. . Former 

PITTSBURGH 

ôrris Finkel, Tent 1 Variety Week chairman, 

has arranged Monday (12) and 

Wednesday (14» luncheons respectively 

honoring city politicians and theatre producers, 

celebrities to include Gerard 

Oestreicher. Albert Marre, Abby Mann, 

Joseph Bennett and Lee Marvin. There 

will be cocktail sessions daily, 5-7 p.m., and 

six evening programs: get-together (12); 

sports (13); Valentine's Day Dance hosted 

by Roberta Hanna of the tent's auxiliary 

(14); Inspector's Night (15); Film Distributors' 

Night (16), du-ected by Lou 

Hanna, Al Kolkmeyer and Don Hicks. The 

"Off-to-Dublin" celebration will be staged 

Februai-y 17. 

Tony Coutsoiunbis, manager of the downtown 

Pulton and Gateway, staged a "gal" 

contest which got the attention of area 

beauties and publicity for the theatres . . . 

Recent Pilmrow screenings have included 

Lopert's A Cold Wind in August; MGM's 

Four Horsemen of the Apocalypse; UA's 

The Happy Thieves and Sergeants 3; 20th- 

Pox's The Innocents. Woman Hunt, Tender 

Is the Night and Swingin' Along; WB's 

The Couch, Malaga, The Singer Not the 

Song, Lad. A Dog. Samar and House of 

Women 

. . . John Navoney, Paramount 

booker, was in South Side Hospital for an 

operation. 

Forrest D. "Dinty" Moore of Theatre 

Service Corp. returned home at midweek 

after being hospitalized for arm and 

shoulder muscular treatment and rest . . . 

Adolph Parkas. Johnstown exhibitor, was 

in Lee Hospital there for leg treatment . . . 

Charles and Dale Warner, former Clarksburg 

area theatre owners, have followed 

former exhibitors John and Helen Cook to 

the Blackwater "wilderness" near Davis, 

W.Va.. to operate a concession at the fastgrowing 

mountain state resort, where the 

Cooks successfully operate the restaurant 

at the Blackwater Lodge. 

A recent visit at Molly and Joe Mulone's 

Cheswick Theatre found it more modern 

and complete than when opened a dozen 

years ago. Now that is saying a mouthful. 

The front is more attractive than when 

originally unveiled, with new tile, mats, 

carpeting, snack bar, two sets of doors into 

the auditorium, which now has less capacity 

due to comfortable respacing of the 

theatre chairs, giant screen, good projection 

and sound. Importantly, the color, 

lighting and atmosphere seem just right 

for a theatre of quality. Joe Mulone buUt 

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the Cheswick Theatre all by himself over 

a period of several years, working mostly 

evenings and weekends, and having assistance 

only on the installation of the 

roof. One of the first exhibitors to be interested 

in widescreen projection, he built 

his own screen frame, and other exhibitors 

visiting at the Cheswick asked him to make 

a similar screen frame for their theatre. A 

business was established and Mulone fabricates 

such frames to specifications for 

theatres throughout North America and in 

foreign lands, too. We visited his large 

workshop building in the rear of the theatre 

and watched two of his employes engaged 

in building a giant screen frame for 

a theatre in Puerto Rico. Lighting towers 

on the theatre parking lot were built by 

the well-liked "do-it-yourself" theatre 

owner. 

Mrs. Samuel Laporte, manager of the 

Liberty, New Kensington, closes out the 

series of four Wednesday night opera films 

this week ... A local lovejy model was employed 

by the UA Penn downtown to attract 

attention by giving away hundreds of 

balloons, some of which contained theatre 

passes . .. Bill Graner, a 52-year veteran 

of the business, was a Pilmrow visitor, advising 

that he is available and would like to 

keep himself "half-time busy" at least . . . 

Film Arts dropped the Logan, Altoona, in a 

hm-ry. just played a show or two and folded 

there. 

Ed Koerner withdrew his Koemer Theatre, 

Irwin, from the Co-Op booking combine 

. . . Co-Op will be seeking other 

quarters as the building at 1709 Boulevard 

of the Allies, where the Hanna-Stearn 

booking outfit has offices on the second 

floor, has been reported sold and will be 

remodeled for an electronics firm. Wreckers 

were busy this week removing the roof 

of the rear section of the building and 

knocking down outside walls. 

William A. V. Macl(, with National Screen 

here for many years until he retired seven 

yeai-s ago, is in North Miami General Hospital 

following a coronary attack suffered 

last week. This is the hospital in which 

Ray Allison, retired Altoona exhibitor, died 

several weeks ago, word of Allison's illness 

and death having been forwarded to us by 

Bill Mack, 11115 N. E. 13th Ave., Miami 38, 

Pla. Mack's condition was listed as serious 

but not critical, and we wish him speedy 

recovery. 

Bill Wilson, manager of Associated's 

Penn Theatre. Washington, used a display 

ad in The Observer which urged attendance 

at the rival Basle Theatre, with a 

P.S. that the Penn attractions too were 

very much worth while . film 

salesman Lou Averbach is a hypnotist . 

Another short and dreary legit 

. . 

season 

closed at the Nixon and movies will return 

there. 

Interior of the revamped Liberty Theatre, 

Wheeling, is taking on the appearance 

of a convention hall or sports ai-ena, but 

will be a garage . Heinz Foundation 

donated $6,000 to the Northside Carnegie 

Music Hall, for installation of modern 

projection equipment. 

H. V. Thompson Is Elected 

New Mid-States President 

CLEARFIELD, PA.—With the retirement 

of Howard J. Thompson from exhibition, 

Mid-State Theatres has passed to his son 

and daughter, Howard V. Thompson of 

Curwensville and Mrs. Mary Alice Crunk 

of Watsontown. The son will serve as the 

new president of the company and the 

daughter's husband. Bradford B. Crunk, 

secretary, treasurer and general manager. 

Mrs. Crunk is vice-president and assistant 

secretary-treasurer, and Glenn E. Thomson 

of Clearfield has been named legal counsel. 

The newly appointed board of directors 

will consist of Mr. and Mrs. Crunk, Howard 

V. Thompson and William B. Way of Curwensville. 

Mid-State Theatres was started 37 years 

ago and has remained in the Thompson 

family. Crunk, identified with exhibition 

at Watsontown, is moving to Clearfield so 

that he can take over active management 

of the company. 

May E. Shively, associated with the circuit 

for some 30 years, has leased the 

Regent Theatre, Reynoldsville, from the 

new management, and is operating the 

house on a limited schedule. Mid-State 

owns and operates the Ritz and Lyric, 

Clearfield; Plaza and State, Beliefonte, and 

movie houses in Reynoldsville, Sykesville. 

Weedville, Coalport, Houtzdale and Madera. 

Updated Pittsburgh Fuhon 

Nears Reopening Night 

PITTSBURGH — Pulton Theatre's new 

bring another downtown theatre 

look will 

up to date and yet will be most comfortable 

and homey with roomier seating included 

in the all-out renovation. Ernest Stern, 

who heads Associated Theatres, says that 

$150,000 is being expended in the modernization 

of the Fulton, which will result in 

its capacity being cut to 1,540 seats. 

Closed February 4 for the facelifting, the 

former rundown and dingy theatre will 

become a showplace under the Associated 

banner, as did the nearby Gateway, which 

Associated took over when the Harris Interests 

quit the exhibition business. 

The Fulton will reopen Febi-uary 28 with 

Allied Artists' "El Cid" as a Variety 

charity benefit. Patrons wiU enter a fine 

new outer lobby of all new materials and 

fixtures, radiant heated and with ticket 

booths on either side beautifully decorated, 

with no posters or poster display cases or 

frames detracting from the attractive 

entranceway to 

the remodeled auditorium, 

which will have new bright blue and gold 

colors, carpeting, screen, drapes, 70mm 

projection and new seats downstairs and 

upstairs. 

Washington Dignitaries 

Honor Vincente MinnelH 

WASHINGTON—-Vincente 

Minnelli, dithe 

rector of "The Pour Horsemen of 

Apocalypse" for MGM, was honored Thursday 

(8) by a group of six senators hosting 

a luncheon at the Capitol. Sen. Everett 

Dirkson, Senate minority leader, who 

headed the group, is a native of Illinois as 

is Minnelli. 

Glenn Ford and Yvette Mimieux, stars of 

the film, also were at the luncheon as part 

of the festivities staged in connection with 

the premiere Thursday night in the Capitol 

Theatre under the sponsorship of the 

American Newspaper Women's Club. 

E-6 

BOXOmCE February 12, 1962

. . William 

Marple, Pa., Votes to Levy 

5 Per Cent Ticket Tax 

MARPLE, PA.—This township has finally 

decided to levy a 5 per cent amusement tax 

starting April 1. Richard DiPrimio. township 

manager, said the town commissioners 

met in a special caucus Sunday (3i and 

agreed on details of the new levy. 

Their action is in face of strong protests 

by attorneys for the four amusement places 

in the township, who warned that the tax 

would be tantamount to putting them out 

of business. Leading the protestants was 

William Klosky, manager of the Lawrence 

Park Theatre, the only motion picture 

house in the township. He was joined in 

the fight by owners of two bowling alleys 

and a swimming club. 

DiPrimio estimated that the new tax will 

raise $11,000 between April 1 and the end 

of the year. A full year's revenue is expected 

to be about $13,000. 

The original proposal for the tax was 

to levy a 10 per cent impost. 

The White Manor Country Club, the only 

golf course in the township, will be subject 

to the new levy. 

A meeting on the tax will be held either 

February 26 or 27, DiPi-imio said, after the 

ordinance is properly advertised. The township 

already had moved the 10 per cent 

levy into position for adoption when the 

theatre owner and other amusement people 

joined in the protest. This prompted 

the special meeting Sunday at which a 

compromise was reached. 

The revenue from the tax will be used to 

finance a $1 million sewer project, among 

other things. 

The problem confronting the amusement 

people now is whether to absorb the 

tax or pass it on to the customers. If they 

do the latter, they charge, it will drive the 

customers to other areas for entertainment. 

If they absorb the tax themselves, it will 

cut their own profits to the point where it 

may drive them out of business. 

The town.ship has not decided whether 

it wOl collect the tax monthly, quarterly or 

semimonthly. This will work another hardship 

on the amusement industries because 

it will mean another bookkeeping item 

must be kept. 

Klosky indicated he is not done fighting. 

He still has public hearings at which to put 

across his views. Many citizens indicate 

they'll help him. 

20th-Fox Sets $925,000 

Campaign for 'Satan' 

NEW YORK—Twentieth Centui-y-Pox 

plans a $925,000 promotion campaign for 

the March release, "Satan Never Sleeps," 

starring William Holden and Clifton Webb, 

according to Charles Einfeld, vice-president. 

This includes the advertising, exploitation, 

publicity and merchandising. 

The company expects to reach an audience 

of 25,000.000 with full-page ads in 

Life, McCalls and Look and another 50,- 

000,000 with a publicity campaign on Holden, 

Webb and France Nuyen in 

weeklies and Sunday supplements. 

national 

Two recordings 

of the title tune, one vocal and 

one instrumental, are expected to reach 

another 75,000,000 potential customers. 

"Satan Never Sleeps" will open at the 

Paramount and east side 72nd Street Theatres 

in New York late in February and in 

Los Angeles and Chicago the end of the 

month. 

LSOO-Seat Shopping Center Theatre 

In Philadelphia for 

BALTIMORE 

The Maryland Theatre Owners Ass'n will 

hold a board and general membership 

meeting Tuesday (20i at noon at the 

Pimlico Hotel in Baltimore. According to 

president John G. Broumas, topics for discussion 

will include toll T'V, distribution, 

product and censorship. 

William Cockey, owner of the Ridge 

Drive-In, Westminster, and Bob Gruver. 

owner of the New Glen, Glenburnie, were 

here for exhibitor conferences . . . C. Elmer 

Nolte jr., head of Durkee Theatre Enterprises, 

has been named by Governor Millard 

Tawes to a five-member committee to 

plan Maryland's participation in the New 

York World's Pair to be held during 1964- 

65. 

Natt Hodgdon, general manager for JF 

Theatres in Baltimore and southern Maryland, 

and his wife are on Sir Stork's visiting 

list . Doyle, for 34 years in 

charge of maintenance for Schwaber Theatres, 

is a patient at St. Agnes Hospital, 

where he underwent sui'gei-y last week. 

Mrs. Leon Back, wife of the general manager 

for Rome Theatres, is a patient at 

the Hospital for Women of Maryland, recuperating 

from surgery. 

At the Dorset Theatre, Cambridge, a 

white demonstrator among the Freedom 

Riders tried to buy tickets for a mixed 

group to sit downstairs but the cashier refused 

to sell them tickets. The group set 

up a picket line in front of the theatre. 

Walter Gettinger, 

owner of the Howard 

Theatre, left for a trip to the west coast 

almost immediately after returning from 

Canada. He is expected home this weekend. 

PHILADELPHIA 

Turner B. Shelton, director of the motion 

picture department of the United 

States Information Agency, discussed 

films and the U. S. image abroad at a 

meeting Thursday '8) in the Benjamin 

Franklin Room of Houston Hall, on the 

University of Pennsylvania campus. Another 

lecture on the motion picture industry 

wUl be given at the same place Thursday 

(15) by Malvin Wald, a documentai-y 

film producer. The lectures are under the 

sponsorship of the Annenberg School of 

Communications under the general title of 

"The Mass Media in Contemporary 

Affairs." 

A three-page document outlines the new 

regulations modernizing structural requirements 

for marquees in this city. 

Among the major changes; incombustible 

plastic roofs are now allowed and marquees 

can be as low as ten feet from the 

pavement. The old rules allowed marquees 

only within 14 feet of the sidewalk. The 

records department of the Department of 

Licenses and Inspections has copies available 

for interested motion picture industry 

people. 

Goldman Circuit 

PHILADELPHIA — A new 1,500-seat 

motion picture theatre will be built here by 

the William Goldman Theatres. 

Site for the modern building will be a 

shopping center now under construction in 

the northeast section of the city where 

thiee major traffic arteries—Cottman, 

Bustleton and Castor avenues—converge. 

Goldman, president of the theatre firm, 

said, the new house will be named the 

Orleans in a tribute to A. P. Orleans, head 

of the Orcap Corp., developers of the 

center. 

Architects for the new building are 

Thalheimer & Weitz. 

Goldman announced plans for the new 

theatre at a press conference and was 

joined by Orleans. The law firm of Blank, 

Rudenko, Klaus & Rome served as counsel 

for the theatre firm. 

"We are certain that the combined efforts 

of Orleans' organization and my own 

will create a theatre of which Philadelphia 

can be proud and which will delight every 

moviegoer," Goldman said. 

He said he is looking to a booming future 

for the film industry. "There are wonderful 

things coming in the motion picture industry 

and the Orleans is being built to 

contain and be ready for them," he said. 

Already located in 

the center are a new 

Gimbels department store and several 

other stores owned by national chains. The 

center will have parking space for 7,000 

automobiles. 

Goldman said his new theatre will have 

broad expanses of deeply carpeted foyers, 

lounges, air-conditioning and new eye-ease 

lighting. He said it will be designed and 

equipped for exhibition of Cinerama, Cinemiracle 

and Todd-AO, in addition to accommodations 

for revolutionary presentation 

techniques now only in the development 

state. 

Goldman now operates the Randolph, 

Midtown and Goldman theatres in the 

center of Philadelphia, besides the Erlanger 

and New Locust legitimate theatres. 

Just last week he was named to head 

Philadelphia's observance of the July 4 Independence 

celebration. Goldman has long 

been active in city and charitable affairs 

here. He is a member of the Philadelphia 

Board of Education, president of station 

WHYY, the area's educational radio and 

television outlet, and chaiiTnan of the 

Youth Conservation Commission. 

Orleans, for whom the theatre will be 

named, hsis also developed other large 

shopping centers and was among the pioneers 

in planning the shopping center concept. 

He has participated in building the 

Cheltenham Shopping Center, the Lynnewood 

Gardens apartment project and has 

built thousands of homes in the northeast. 

'Walk' in Two Theatres 

NEW YORK—Columbia's "Walk on the 

Wild Side," a Charles K. Feldman production 

staiTing Laurence Harvey, Barbara 

Stanwyck, Capucine, Anne Baxter and Jane 

Fonda, will have its dual opening Februai-y 

21 at the Criterion and the east side 

Murray Hill theatres. Edward Dmytryk directed 

from the novel by Nelson Algren. 

BOXOmCE February 12, 1962 E-7

^(McUui êfi^nt 

•THE appointment of Michael Bromhead, 

Lion International's U.S. representative, 

to the post of general manager of the 

company in place of Victor Hoare, who has 

taken over managing directorship of B.L.C. 

Films, Ltd., is of some significance to 

American exhibitors. It indicates that 

British Lion will be taking more serious 

steps in the future to build up sales of its 

product in Canada and the U.S. Bromhead, 

who has done a first class job in 

New York for the last three and one-half 

years, is bound to exert a great influence 

on the promotion and selling activities of 

the company in the American market. 

Taking charge of the New York office 

will be Gary Dartnall, who has covered the 

Far East for Lion International. The news 

of these changes arrives at a time when 

the parent company, British Lion, has 

started off 1962 with a brilliant boxoffice 

pictui-e, "Only Two Can Play," with Peter 

Sellers, and whose studio, Shepperton, now 

looks as if it has gotten over the worst 

period in the financial problems surrounding 

its upkeep. 

The British Lion brand image is now beginning 

to get across to the public over 

here through the very individual type of 

pictures being released and the intelligent 

publicity methods of the company, masterminded 

by its publicity director Theo Richmond. 

Most people in the trade were inclined 

to turn up their noses at some of the 

advertising and publicity put out by Richmond 

and his colleagues. The criticism 

was that the posters were too clever or intelligent 

for the masses. The critics have 

been proved wrong and, in fact, some of 

Wardour Street companies have not been 

ashamed to borrow a few ideas from British 

Lion in the promotion of their films. 

In its attitude to the American market 

there has been, among some of the British 

Lion executives, a tendency to regard the 

U.S. exhibitors as people who could not 

sell or appreciate some of the company's 

product. Apart from the presence of 

Bromhead in New York, there was less desire 

on the part of the directors to visit 

the States and learn about the industry at 

first hand, compared with other British 

distribution companies in a corresponding 

position to British Lion. With Bromhead 

now in command of the overseas selling 

operation, the trade expects more attention 

to be placed on America, as receipts 

for British films are growing from this 

market each year. There should be some 

interesting developments in the entire production 

plans and worldwide promotional 

outlook of British Lion as a result of this 

new appointment. 

* * * 

As Britain moves closer towards entry 

into the Common Market, more and more 

people over here are wondering how it will 

affect the film industry. Questions are 

even being asked in Parliament about 

whether the European Economic Community 

in Brussels will come to any decision 

about the nature of safeguards to 

the British film trade. Steven Swingler, a 

Labour member of Parliament, is taking a 

keen interest on this question and has 

asked Edward Heath, the Minister in 

By ANTHONY GRUNER 

charge of British negotiations with ECC, 

whether proposals are being put foi-ward 

by the British delegation in the Common 

Market negotiations for the expansion of 

the film industries of Western Europe. 

The producers over here are generally 

hopeful that the arrival of the Common 

Market will lead to a big increase of 

profitable coproduction between Britain 

and the leading European countries; that 

there will be an abolition of the many restrictions 

affecting British films in these 

countries and that this country, with its 

industry more rationalized and efficient 

than at any time in its history, could take 

over a leading role from what has previously 

been the Hollywood monopoly. On 

the other hand, the French, German and 

Italian industries, with cheaper production 

methods and without strong trade union 

leadership on the lines of British Film 

Technicians, would possibly swamp the 

British exhibitors with their product, unless 

there was a clearly thought out overall 

plan for film production in relation to 

the boxoffice potential of each particulaicountry. 

The unions over here are naturally most 

concerned with the Common Market deliberations 

and are worried in case there 

may be a lowering of conditions in the production 

industry, to meet the competition 

of the European countries. Many of these 

conditions although regarded as "restrictive 

and irksome" have been built up 

over the years when the British Film Industry 

was a parlous occupation for technicians 

and when crisis followed crisis 

without any reasonable hope of production 

enjoying stability. If the unions can be 

convinced that the Common Market will 

bring continuity of progressive production 

and an expanding prosperity to all sides of 

the trade, then it is not impossible for 

some of these conditions of employment to 

be amended. But, first, the technicians 

need to be convinced. 

"All Night Long," the Bob Roberts' 

drama with a jazz background, arrived in 

town and was given a send-off that is still 

echoing up and down Tin Pan Alley, (an 

area in London inhabited by most of the 

music profession). For Roberts, whose 

first British film this is, the occasion was 

a double triumph: "All Night Long" collared 

a lot of headlines for the unique 

nature of the film; and plenty of favorable 

reviews for the production as a whole; and 

a midnight premiere which must have been 

attended by every leading personality in 

the entertainment business. Not only did 

most of the dance and jazz band leaders 

tm-n up at the Odeon, Leicester Square, 

but every disc jockey as well, and the leading 

opinion-makers in the musical world. 

The fUm which stars Patrick McGoohan, 

Keith Mitchell, Betty Blair, Dave Brubeck, 

Charlie Mingus and Tubby Hayes, was produced 

by Michael Relph and directed by 

Basil Dearden. Roberts has used the theme 

of jealousy on an Othello level and applied 

it to a group of modern jazz 

musicians, their wives and lovers. The 

Rank Organization is distributing the film. 

"iOUHG 

PRODUCER SAYS: 

'Mature Themes Okay 

As Long As Facluar 

NEW YORK — Motion picture stoiT 

themes have become more mature, and 

rightfully so, and as long as they present 

the facts of life as they actually exist, then 

the Industry is on safe ground. That is the 

opinion of James F. Elliott, who recently 

completed his first picture, "It Happened in 

Athens," for 20th Century-Fox release. 

However, when a producer strives for sensationalism 

for the sake of sensationalism, 

then he is on unsafe ground and can do an 

injustice to the industry, he said. 

Elliott has spent all of his professional 

life in the theatre, having been a producer 

at the age of 18 and having turned out 

about 30 plays. Now at the age of 38, he 

has made his first venture into picturemaking. 

Elliott said a theme could be daring, but 

that it must be honest and done in good 

taste. Otherwise, it becomes trash. 

Inasmuch as Elliott is new to the picture 

business, he said he could look at promotion 

and selling objectively. He said he believed 

that many exhibitors could do a 

better job of selling than they currently 

were doing. Too many theatremen, he said, 

had the habit of waiting for a campaign to 

come to them, rather than going out and 

creating ticket-selling drives of their own. 

He said he regarded Robert Lippert as a 

model for exhibition. While Lippert is both 

a producer and an exhibitor, he utilizes 

evei*y angle of advertising for boosting 

business, Elliott said. Elliott suggested that 

exhibitors copy Lippert's methods which 

combine art and commercialism for boxoffice 

success. Lippert always has a "gimmick" 

to put over a picture, he said. 

Although Elliott made "It Happened in 

Athens" in Greece, he admitted he was not 

familiar with the term "i-unaway production." 

He said he did not believe a picture 

should be made abroad to save costs, but 

only to give it authenticity of locale. He 

predicted increased production in Europe 

this year and a spurt in production especially 

in Greece where four studios were in 

operation. One of them, the Alfa, will be 

enlarged to handle more pictures. 

After a successful career on Broadway, 

Elliott turned his eyes toward Hollywood a 

couple of years ago and got the attention 

of Spyros Skouras, president of 20th Century-Fox, 

who offered to give him a chance 

at production if he could come up with the 

right story. Elliott got several writers to 

submit treatments but Skouras rejected 

all of them until Elliott ran across "It 

Happened in Athens," by Laslo Vadnay. 

Elliott liked it and so did Skouras, but the 

jolt came when it was discovered that the 

story was owned by Metro-Goldwyn-Mayer 

which had had it on its shelf for ten years. 

It was the story of a young Greek shepherd 

who won the marathon race in the first 

revival of the Olympic games in 1896. 

Elliott said he believed Skouras liked it 

because he was once a Greek shepherd boy 

himself. Anyway, Skouras was able to prevail 

upon MGM to sell the property and 

Elliott was on his way. He shot the picture 

in Athens last year, with Andrew Marton 

directing and Jayne Mansfield, Bob 

Mathias and Trax Colton in the top roles. 

*E-8 BOXOFTICE February 12, 1962

HOLLYWOOD 

NEWS AND VIEWS THE PRODUCTION 

'Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. William Hebert. Western Manager. 

$2,500 in Prizes Offered 

At UCLA by Goldwyn 

HOLLYWOOD—A $2,000 first prize and 

a $500 second prize have been offered by 

Samuel Goldwyn for the best prose fiction 

in his eighth annual Samuel Goldwyn 

Foundation creative writing competition 

for UCLA students. The deadline for entrants 

is March 9. Winners will be announced 

April 26 by Goldwyn at a campus 

ceremony. Dr. George Savage, UCLA Theatre 

Arts professor, is chairman of the 

competition this year. 

Patricia Barry to Star 

In 'Safe at Home' Film 

HOLLYWOOD—Patricia Barry has been 

signed to star in "Safe at Home!" which 

Tom Naud will produce for Columbia release. 

Walter Doniger directs the film 

which will be filmed on location at the 

Yankee spring training camp in Fort 

Lauderdale. Pla. Miss Barry plays the role 

of a fishing fleet operator who becomes 

involved with Roger Maris. Mickey Mantle 

and the entire Yankee baseball team. 

New Daily at Phoenix 

DETROIT—Andy Wilson, editor of the 

Detroit Times until it folded, has been 

named amusement editor of the Arizona 

Journal, new daily newspaper to be published 

in Phoenix, starting Februai-y 14. The 

Journal staff has been recruited from all 

parts of the countiT and includes five 

former Detroit Times writers. Promoted 

as the largest daily in the country to be 

printed by offset process, the Journal offices 

are located at 2801 East Washington, 

Phoenix 34. 

Writer Signed by MGM 

HOLLYWOOD — Ruth Brooks Flippen 

has been signed by MGM to write the 

screenplay of "It's Only a Paper Moon," 

musical comedy to be produced by Joe 

Pasternak for MGM. The picture is the 

third on Pasternak's current schedule, with 

"Billy Rose's Jumbo" before the cameras 

and "The Courtship of Eddie's Father" in 

active preparation. 

Cinerama House to 

LOS ANGELES—A Cinerama 

Diego 

franchise 

for San Diego has been secured by Lockwood 

& Gordon. New England theatre operator 

which plans Immediate construction 

of a specially designed theatre at 58th 

street and University avenue. July has 

been slated as the opening for the new 

house, with MGM-Cinerama's "How the 

West Was Won" as the initial attraction. 

Cormans to Fight Denial 

Of Code Seal to Intruder 

HOLLYWOOD—Gene and Roger Gorman, 

who planned to release their independently 

produced "The Intruder" 

throug'h Pathe-America in April, will instead 

face an appeals board of the Motion 

Picture Ass'n of America that month in an 

attempt to reverse the decision of its Hollywood 

office to give the picture a Code 

seal. 

Dealing with the efforts of a demagogic 

white rabble-rouser to incite the people of 

a SootheiTi town to rebel against Supreme 

Court orders for integration, the picture 

is described by its producers as the most 

ambitious of the 60 they have made in the 

past seven years, evei^y one of which, they 

state, has made a profit. 

Objection of the Johnston office is based 

on the use of the word "nigger" in the 

dialog, which is expressly forbidden under 

Chapter X. Section thi-ee. of the Production 

Code, along with other teiTns generally 

considered demeaning to racial origins. 

Use of the word on the screen has been 

permitted, nevertheless, by the same censorship 

group in several films, including 

"Pinkie," "The Defiant Ones," and "Gentleman's 

Agreement," though Roger Gorman 

cited only one. stating: "We would 

like to point out that Stanley Kramer 

used the word, which has been teiTned offensive, 

in his production of 'Home of the 

Brave.' Here Kramer used the word in the 

correct context, and he fought the battle, 

winmng finally. We will do the same." 

Gorman charged that pictures released 

through major companies get special treatment 

and consideration when appealing to 

the code authority for permission not to a- 

bide by the exact letter and specifications 

of the guiding document. 

His declai'ation came on the same day 

that Geoffrey Shm-lock, head of the gi-oup 

administering the code in Hollywood was 

quoted in an intei"view in a Los Angeles 

daily newspaper that appeals machinery is 

established for decisions of his group but 

concerning appeals added "laughingly," according 

to the intei-viewer: "That usually 

is foolish. They ithe i 

app>eals board are 

more puritanical than we are." 

Meanwhile, the Gonnans have been 

screening the pictui'e for persons in high 

EKxsition in racial matters, both Negi-o 

and white, in New York, Washington and 

Los Angeles and have accumulated an imposing 

dossier of comments unanimously 

favorable to the picture. 

Should no seal be forthcoming, despite 

their efforts, the Connans will release the 

picture without it, they affirmed, with Budd 

Rogers and Paul Connelly of Pathe- 

America conciuTing, though the releasing 

contract calls for a code seal. 

Starring William Shatner, who recently 

had a costaiTing role in "Judgment at 

Nuremberg," as the rabble-rouser, it is 

intended for both art houses and regular 

runs. 

The producers, who state that they personally 

financed the film, have agreed to 

trim two scenes, one showing a women partially 

disrobing and the other one of violence, 

but refuse to eliminate the word to 

which objection has been raised, claiming 

that it is geiTnain and essential to the 

realism of both dialog and production. 

AA Also Gives Trucking 

To Shine-Phillips Co. 

HOLLYWOOD—On the heels of a similar 

move made by Columbia Pictures. Allied 

Artists has closed a deal with Shine- 

Phillips. Inc., to handle all studio transportation 

for the fUm company. According 

to studio manager Eugene Arnstein. the 

agreement was signed in lieu of replacing 

old trucks and other unusable transportation 

materials. No one comiected with the 

studio will be out of work. Ariistein said, 

because AA has not actually operated a 

transportation department. Drivers were 

called in as needed. 

The Shine-Phillips-Colimibia deal, still 

pending, is expected to be completed by 

March 12. 

Japanese Officials Visit 

Paramount Production Set 

HOLLYWOOD—Military officials 

of the 

Japanese Defense Agency and Japanese 

Embassy in Washington. D.C.. visited 

Paramount Studios under sponsorship of 

the United States Defense Department. 

The group was greeted by Paramount 

studio head Jack Karp, followed by a visit 

to the set of the Jack Rose production. 

"Who's Got the Action?" to meet Dean 

Martin. Lana Turner. Eddie Albert. Nita 

Talbot and dii'ector Daniel Mami. 

BOXOFFICE February 12, 1962 W-1

Both Sides Agree to Work Together 

On Answers to Foreign Productions 

HOLLYWOOr>—More than 70 representatives 

of labor and management in the 

motion pictufe industry gathered to discuss 

foreign production by American pix)- 

ducers and its effect on American domestic 

production. 

George Flaherty, president of the Hollywood 

AFL Film Council, and Charles S, 

Boren, executive vice-president of the Association 

of Motion Pictui'e Pi-oducei-s, said 

it was unanimously agreed at the session 

that a cooperative effort will be made to 

find constioictive means to encourage more 

feature films production in the United 

States. Boren will confer with representatives 

of the imions and guilds to set up a 

series of committee meetings to explore the 

problems involved in American production 

here and abroad. 

Among the many questions discussed at 

the session were subsidies by foreign goveiTiments, 

quota restrictions, locales, economic 

factors and tax advantages. All present 

agreed that it is to the best interests 

of all concerned to seek solutions on a cooperative 

basis within the industry. 

Following is a list of those who attended 

the meeting: 

Charles Boren 

Alfred F. Chomie 

Ben Batchelder 

Griffith Johnson 

Y. Frank Freeman 

Eugene Arnsfein 

William Hopkins 

E. P. Ward 

Ed Colyer 

Bona r Dyef 

Art Schaefer 

Nate Goiter 

Gordon Stulberg 

Ray Klune 

Mendel Silberberg 

E. C. deLavigne 

Richard Jer>cks 

John Zinn 

Anthony Frederick 

John Prommer 

Lewis Rachmil 

Ernie Sconlon 

Jack Dales 

Buck Horris 

Walter Ptdgeon 

Pat Somerset 

Don Randolph 

George Chandler 

Chorlton Heston 

Joe Youngerman 

Morrie Abrams 

George Sidney 

H. O'Neil Shanks 

Jeffrey Sayre 

Robert Gilberg, Atty. 

Julian Bloustein 

Phil Fischer 

John Tranchitella 

Charles Schnce 

Michael Franklin 

Richard Walsh 

George J. Floherty 

Richord Mohn 

Herbert A Her 

Lowrence Kilty 

Paul O'Bryaot 

Elmer Ellsworth 

A. T. Dennison 

John Lehners 

'Donald Haggerty 

John Reimer 

Zeal Foirbanks 

Albert K. Erickson 

Orval Brown 

R. W. Peckhom 

Leo Moore 

Ed Hill 

Lloyd Ritchie 

D. Clayton Thomason 

Jack Beardsley 

Thelma Preece 

Tom Cormon 

Joan Southerden 

Bruce Bradbury 

Horold Minrviear 

Evelyn Murphy 

Ralph Clare 

Charles Thomos 

John Buchonan 

Tex Jarrord 

H. C. Rohnbach 

Max Krug 

sei>€f/ne 

'Johnny's Blues' Is Chosen 

As 'Reprieve' Title Tune 

HOLLYWOOD—Producer Millard Kaufman 

and director Ftonald Lubin have set 

"Johnny's Blues," an original by composer 

Leonard Rosenman and lyricist Lennie 

Adelson, as the title song for "Reprieve," 

starring Ben Gazzara as the famed prison 

painter John Resko. 

The Allied Aitists release 

costars Stuart 

Whitman, Rod Steiger, Ray Walston, 

Sammy Davis jr., Broderick Crawford, 

Dodie Stevens, Vincent Price, Jack Kruschen 

and Carmen Phillips. 

Two UA Films Chosen 

HOLLYWOOD—Two United Artists releases 

are included in the four films selected 

by the Screen Producers Guild for 

the group's 1961 fourth-quarter winners, it 

was disclosed by committee chairman 

Jerry Bresler. The UA pair is "West Side 

Stoi-y," produced by Robert Wise, and 

"Judgment at Nuremberg," by Stanley 

Kramer. The others are "The Hustler," 

produced by Robert Rossen for 20th-Fox, 

and "Breakfast at Tiffany's," which Martin 

Jurow and Richard Shepherd produced for 

Paramount. 

Scripting Hunter Novel 

HOLLYWOOD—Mann Rubin has been 

set to write the screenplay for "Mothers 

and Daughters," Milton Sperling's initial 

independent production for Columbia release. 

The story is based on the novel by 

Evan Hunter and is slated to roll this 

spring. 

Studio Tour for Japanese 

HOLL"YWOOD—MiUtary officials of the 

Japan defense agency and Japanese embassy 

in Washington were hosted at the 

Paramount studio for a tour of the lot under 

sponsorship of the U.S. Defense Department. 

Studio head Jack Karp greeted the 

group, accompanied by Brig. Gen. Lang 

and Maj. Donald E. Brown of the U.S. 

military staff. 

n 2 years for $5 D 1 y«or for $3 D 3 yeors for $7 

D Remitfance Enclosed O Send Invoice 

THEATRE 

STREET ADDRESS 

TOWN ZONE STATE.. 

NAME 

POSITION 

Carey Wilson, Writer 

And Producer, Dies 

HOLLYWOOD — Carey Wilson, pioneer 

motion picture producer and wi-iter, who 

died February 1 a few hours after suffering 

a stroke in his Beverly Hills home, was 

credited with contributing impetus to the 

careers of many notable stars, including 

Lana Turner, Mickey Rooney, Judy Garland, 

Red Skelton, Esther Williams and 

Margaret O'Brien. He originated two of 

the screen's most successful series of feature 

pictures, "Andy Hardy" and "Doctor 

Kildare," and as the producer of the former 

received a special Academy award. 

During World War II, he was instrumental 

in the founding and served as 

treasm-er of the Hollywood Canteen. He 

also served as an officer of the Screen 

Producers Guild. 

Following his graduation from high 

school in Philadelphia, Wilson became a 

film salesman for Famous Players, and 

later was promoted to district manager for 

New York. He then joined Fox as general 

sales manager and foreign agent in Canada, 

Australia and the Orient. On his return 

he became district sales manager for First 

National in 

New York. 

He began his motion picture production 

career as manager of the Peerless film 

studio. Fort Lee, N.J., later joining the 

writing staff of the Goldwyn studios, Culver 

City. With the MGM merger in 1924, 

Wilson continued as a top writer for the 

late Irving Thalberg, for whom he wrote 

the screenplay for the first productions of 

"Ben-Hur" and "Mutiny on the Bounty." 

As a producer, he filmed "The Postman 

Always Rings Twice," "Green Dolphin 

Street" and "Scaramouche." 

Following his retirement from MGM as 

a producer, Wilson produced films for the 

Army Air Force unit with which he was 

associated, and for U.S. government 

agencies. 

He is survived by his wife; son Carey 

Anthony, a 20th-Fox producer, and daughter, 

Nancy Hope Wilson of New York. 

o^cêjC44iiue 

^nîoele/U^ 

AIP toppers James H. Nicholson and 

Samuel Z. Arkoff, from Europe where they 

attended screenings of "Burn, Witch, Burn" 

and "Wan'iors Five." 

Max Youngstein, to Gotham following 

business huddles here. 

MGM president Joseph R. Vogel. to 

Gotham following business at the studio. 

United Artists executives Robert Benjamin. 

Arthm- Krim and Arnold and David 

Picker, to New York. 

NT&T vice-president Irving H. Levin, to 

Gotham on business. 

Purchases 'Allison' for Screen 

HOLL'YWOOD—Barbara Eden has purchased 

"Allison," an original screenplay by 

Jo Heims for Independent production this 

year. The film may be shot at 20th-Fox, 

where the actress has a nonexclusive acting 

contract. 

mmm THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

Featui'ed in UA's "Something Wild" are 

Mildi-ed Dunnock, Jean Stapleton, Martin 

Kosleck, Charles Watts and Clifton James. 

W-2 BOXOFHCE February 12, 1962

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FIGURES 

FRED C. PALOSKY 

252 East First South 

SALT LAKE CITY, UTAH

DON'T WANT to seem like a pnade or 

anything, but I 

M am getting sick and 

tired of incest— as a topic for movies, 

that is. I know nothing about it from any 

form of personal experience, being the 

only child of divorced parents and. therefore, 

probably a member of an underprivileged 

minority, but I doubt that this 

is a deterrent to my understanding. I 

would guess that the majority is with me. 

Further, I would take a rough guess that 

its joys, whatever they may be, are considerably 

reduced by the fact that you have 

to confine them to your relatives, who all 

too often are objectionable enough without 

adding an extraneous confusion. 

I don't want to knock a thing if it's 

popular. I have nothing against popcorn, 

either, so long as nobody spills it down 

my neck while I'm ti-ying to watch the 

newsreel and selected short subjects. But. 

in my complete naivete, I would like to 

suggest to Lillian Hellman, Ai-thui- Miller, 

Tennessee Williams, and assoi-ted other 

authors of such stature, that it is a big, 

wide, wonderful world in which there must 

be healthier and more acceptable subjects 

to write about than the corkscrew and 

limited appeal ones on which they choose 

to dwell. 

I'm sure there's nothing about incest 

that a good slap in the mouth wouldn't 

cui'e. A relative comes around leering 

lasciviously at you and—WHAP! you hit 

him or her in the kisser. 

This could result in the obsolescence of 

three-act plays and overlong movies. One 

short scene in which somebody gets a sharp 

whack in the puss and everybody can go 

home. No traffic problems and you're home 

in time to tuck the kids in bed. 

I don't want to seem presumptuous to 

authors who favor such subjects, but it 

might be a thought for the future . . . 

It was interestinsr to read Eric Johnston's 

recently published comments to the 

effect that Hollywood should not apologîze 

for its product. Johnston's lines, If read between 

them, were an indictment of the 

producers and exhibitors who employ and 

support him. Nobody apolog:izes more for 

Hollywood's product, here and abroad, than 

Johnston. He is a paid apologist. There are 

great, gaping holes in his statement. And 

one of them is that Hollywood product does 

not give a wrong impression to viewers 

abroad. It certainly does. Also, his published 

statement "maybe, just maybe, Hollywood 

producers should show more courage 

and conviction" was not only weak but 

an open invitation to a challenge, which 

he promptly received. Los Angeles papers 

played the Corman brothers' tiff over his 

Hollywood office's censorship of their "The 

Intruder" with such huge page-one headlines 

that many people, at first glance, 

thought that World War III must have 

started. 

^ ^ V- 

We are not violating any secrets, we 

trust, if we say that secretaries are not entirely 

infallible. In fact, some of them are 

sometimes even more fallible than their 

bosses, which is not easy. But one of the 

girls got caught with her slip showing the 

other day and may wind up anonymously 

famous in Reader's Digest or the Saturday 

Review. The young lady was asked by one 

of the aides of producer-director George 

Stevens to take a letter to the noted poethistorian, 

Carl Sandburg, who is admittedly 

receiving $170,000 for writing the screenplay 

of Stevens' production, "The Greatest 

Story Ever Told." Sandburg had asked and 

been given permission to desert the star 

dressing room provided him on the lot and 

return briefly to his home in Flat Rock, 

N. C. When the letter was returned for 

signatm-e to Stevens' associate it was addressed 

to "Mr. Carl Sandburg, Flat Rock, 

N. C." and began "Dear Mr. Rock:" How 

fleeting is fame, Mr. Sandburg, and how 

few its compensations! 

The fog was so dense surrounding MGM 

prior to the preview of "The Four Horsemen 

of the Apocalypse" that members of 

the press arriving thought it was a pub- 

Ucity stunt. They expected the Four Horsemen 

to arrive out of the mist any minute. 

Instead they got three policemen blowing 

whistles and shouting: "Look out, buddy, 

you're driving up a one-way street!" 

It is lai-gely unreoalled that "The Four 

Horsemen of the Apocalypse" was the first 

picture to establish Rudolph Valentino as 

an actor. Up to then he was regarded as 

a sleepy-eyed fellow who put Shinola on 

his hair and caiTied girls like Agnes Ayres 

in and out of tents. This is not a bad occupation 

for sheiks who don't have to attend 

meetings of the United Nations and 

get themselves into arguments which they 

don't understand. It has been suggested 

that King Farouk would have been a good 

choice to star In "The Four Horsemen of 

the Apocalypse" Inasmuch as Farouk 

seems to have been rehearsing for the role 

for some time, but the chances are pretty 

good that Glenn Ford will sell more tickets. 

Aerojet Corp. of California announces 

perfection of a new light cell arrangement 

which may permit showing of pictures 

sharply in drive-in theatres with all the 

lights on in the parking areas, or in hardtop 

theatres with the house lights on. 

Here's where we lose our teenage audience, 

if the plan is accepted. Who wants to neck 

in broad daylight or in a brightly lighted 

arena? 

A teenage neighbor of ours swears that 

she overheard this in a "walk-in" theatre. 

She was seated behind a mother and 

small daughter. The pictm-e was one featuring 

a "glamour" wardi'obe, but the daughter 

was restless. 

"Be quiet, darling." said the mother. 

"Mommie wants to look at the clothes. 

These are Paris originals!" 

"Mommie." asked the little girl, "are they 

called originals because they all look alike?" 

Fair question. 

Film Study Course Added 

By Wesleyan University 

HARTFORD—What is 

believed to be the 

first university motion picture study program 

in Connecticut will start this month 

at Wesleyan. Middletown. some 15 miles 

south of here. 

John Frazer of the Wesleyan University 

Davison art center told Allen M. Widem, 

Hartford Times amusements editor, that 

the course, "Introduction to the Motion 

Picture," is being launched out of the conviction 

shared by members of the art 

faculty that a school attempting to study 

the visual arts today without sufficient 

concern for fUm and TV "is simply deluding 

itself." 

Frazer asserted. "If for no other reason 

than its communicative power, the film appears 

more and more as the single most 

vital form of expression in the 20th Century. 

This is not news to anyone—yet we 

go on teaching painting, etching, et al!" 

The course is envisioned as an ambitious 

sm-vey of fUms over the past 60 years 

through screenings and discussions, 

stressing such notables as Griffith, Ince, 

Porter. Melies, Eisenstein, Flaherty, Weine, 

Chaplin, etc., during seven to eight weeks. 

Then another faculty member, John 

Martin, formerly associated with the Ealing 

Studios, will work with the class as a production 

unit in filming an experimental 

subject. 

The coui'se. Art 18, is being offered as 

an art department unit. 

NT&T Given Permission 

To Acquire 2 Theatres 

NEW YORK—Federal Judge Edmund L. 

Palmieri has granted National Theatres & 

Television permission to acquue two 

theatres. 

One of the houses involved was a conventional 

theatre in Conejo Village, Calif., 

and the other was the Alvarado Drive-In 

near San Diego. 

Permission to acquire the drive-in was 

given on condition that National Theatres 

dispose of its interest in the Orpheum in 

San Diego by June 30, 1963, and that It 

shall not operate the Alvarado until the 

Orpheum has been disposed of. 

Rathbone, Mary Murphy 

In Anti-Communist Film 

CHICAGO—Basil Rathbone and Mary 

Murphy have been signed to play the lead 

roles in "Two Before Zero." documentary 

drama which Motion Picture Corp. of 

America is pi'oducing. The film is the first 

theatrical feature produced by Fred Niles, 

who has been operating commercial 

studios here and in Hollywood. The story 

deals with international communism, from 

the days of the revolution to the present. 

Bill Feralla and Bruce Henry are directing 

the feature. Motion Picture Corp. of 

America formerly was known as Mid- 

American Motion Picture Corp. 

Darby's Son Cited by Army 

For 'Outstanding Courage' 

NEW YORK—An AiTny Commendation 

Medal has been awarded to Pfc. John H. 

Darby. 20-year-old paratrooper son of 

James Darby, manager of the Paramount 

Theatre in New Haven. 

W-4 BOXOFFICE :: February 12, 1962

. . . Virginia 

. . Robert 

— 

'Lighl' Is Impressive 

In Hill City Opening 

SAN FRANCISCO—Receiving glowing 

reviews from bay area critics. "Light in the 

Piazza" opened its world premiere at the 

Stage Door and a long run is predicted. 

"Flower Dnim Song" closes In the seventh 

week at the Golden Gate, to be followed 

by "The George Raft Story." "One, Two, 

Three" at the Esquire, continues to be a 

leading attraction. 

[Average Is 100) 

Esquire—One, Two, Three (UA), 6th wk 150 

Fox— Bochelor Flot (20t-h-Fox) 90 

Golden Gote— Flower Drum Song (U-l), 6th wk. 90 

Metro—Two Women (Embossy), 6th wk 300 

ParamOLint—The Innocents (20th-Fox), 2nd wk. 100 

Stage Door— Light in the Pioiio (MGM) 350 

St Francis—Tender Is the Night (20th-Fox), 

I 

2nd wk 00 

United Artists— West Side Story (UA), 8th wk. 300 

Vogue— Animos Trujono (SR), 7th wk 130 

Wortield— lYonhoe (MGM); Knights of the Round 

Toble (MGM), reissues, 2nd wk 100 

'Tender' Gains a Following 

At Fox Wilshire in L.A. 

LOS ANGELES—Despite some drive-in 

business lost due to heavy fog, local boxoffices 

held to a solid pace, boosted by 

several solid openers and hefty holdovers. 

"West Side StoiT" rose to a tenific 300 

per cent in its eighth week, while "Tender 

Is the Night" opened with a smash 200. 

Beverly—The Romon Spring ot Mrs. Stone 

(WB), 6fh wk 65 

Corthoy Circle— El Cid (AA), 7th wk 205 

Chinese—West Side Story (UA), 8th wk 300 

Egyptian— King of Kings (MGM), 17th wk 110 

El Rey—The Innocents (20th-Fox), 8th wk 95 

Four Stor—The Outsider (U-l), 6th wk 65 

Fine Arts—Summer ond Smoke (Para), It th wk. 80 

Fox Wilshire—Tender Is the Night (20th-Fox). . . .200 

Iris—^Never on Sundoy (Lopert), reissue, 2nd wk. 115 

Hillstreet—Phontom Plonet (SR); Assignment: 

Outer Spoce (SR) 80 

Howaii—The George Roft Story (AA), 2nd wk. . . 65 

Hollywood State, Loyola, Wiltern—Splendor in 

the Gross (V/B) 95 

Hollywood Paramount—One, Two, Three (UA), 

8th wk "0 

Los Angeles, Pix—The Devil ot 4 O'clock 

(Col), 2nd wk 95 

Music HoII—Lo Dolce Vito (Astor), 30th wk. ..130 

Orpheum— Battleground (WB), reissue; Go for 

Broke (MGM), reissue 65 

Pontages— Judgment ot Nuremberg (UA), 7th wk. 235 

Worner Beverly— Lover Come Boek (U-l), 7th wk. 120 

Worner Hollywood— Flower Drum Song (U-l), 

7th wk 185 

Warren's Two Women (Embassy), 2nd wk 65 

'Flower Drum' Picks Up 

On Moveover in Denver 

DENVER— "Flower Drum Song" got a 

new lease on life with a moveover, after six 

weeks in the Centre, to the Aladdin where it 

picked up 40 percentage points. Among 

newcomers, the Esquire scored well with 

"A Weekend With Lulu" and a return 

booking of "Loss of Innocence." "The Innocents" 

also was a good opener at the 

Denver. 

Aladdin— Flower Drum Song iU-l), 7th wk 130 

Centre—Tender Is the Night (20th-Fox) 110 

Cooper—Seven Wonders ot the World 

(Cinerama), 1 5th wk 1 70 

Denhom—King of Kings (MGM), 15th wk., 4 doys 110 

Denver—The Innocents (20th-Fox); Sniper's 

Ridge (20th-Fox) 125 

Esquire—A Weekend With Lulu (Col); Loss of 

Innocence (Col) 135 

Orpheum—The Romon Spring of Mrs. Stone 

(WB); Atlas (Filmgroup), 4th wk 50 

Paramount—One, Two, Three (UA), 2nd wk 110 

Towr>e—The Second Time Around (20th-Fox), 

7th wk 75 

LOS ANGELES 

Jennie Pence, often referred to as Miss 

Filmrow, was feted by a group of 

former and current Warnerites to celebrate 

her 30 years with Warner Bros. Everyone 

contributed to a gift of a gold watch. 

Charles Boasberg, general sales manager 

of Warners, and division manager Grover 

Livingston are conducting a thi-ee-day 

series of meetings at the Ambassador Hotel 

of west coast division managers. Attending 

were Larry Leshansky, coordinator of field 

sales activities, and Ralph lannuzzi, head 

of the playdate department: branch managers 

William Twig of Cleveland. Donald 

Urqhart of Denver. H. J. Morrison of Detroit. 

J. Sarfaty of Los Angeles, William H. 

Lange of Pittsburgh, M. F. Keller of Portland, 

Keith K. Pack of Salt Lake City, Al 

Grubstick of San Francisco and Jean W. 

Spear of Seattle. 

Irene Cuffe, former film exhibitor and 

actress, will appear in another of her onewoman 

shows at the Troupers Club, proceeds 

to go to the club. The date is February 

18 with tickets being sold for diimer 

and a big revue for $1.75 ... Ida May 

Fraley. 80-year-old mother of Gladys Goldberg 

of the Academy Theatre in Hollywood, 

celebrated her birthday and also got 

married in Tulsa. 

Lloyd Miller, drive-in theatre operator in 

Bakersfield. was on the Row conferring 

with Han-y Rackin, Exhibitors Service, on 

bookings and buying problems . . . 

Seymour 

Fisher, who managed the Campus Theatre. 

Hollywood, for the past two and a half 

years, is available for a manager's job . . . 

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ItiCHINIKOTt CORP. 63 Seobring St., t'Hyn N.Y. 313, I 

Joe Emerson. San Francisco distributor, 

visited the Row . . . Bill Alford, Balboa 

Theatre. Balboa, was recuperating after an 

auto accident. 

Buck Buchman, former Filim-owite, died 

Weber, former secretary to 

Jerry Zigmond, is Newt Jacobs' new "Girl 

Friday" . Kronenberg, Manhattan 

Films topper, returned from a San 

Francisco business trip ... In booking and 

buying along the Row; Bill Bronstein, 

Sunair Drive-In, Palm Springs: Lloyd Katz 

and Stan Sperlmg, Nevada Theatre Corp., 

Las Vegas, and Tony Bou, Modesto. 

Marion Hargrove lo Another U-I Script 

HOLLYWOOD—Writer Marion Hargrove 

was signed by Universal-International to 

develop a screenplay titled "The Pouj- 

Heads of Harry Dean." The project has not 

yet been assigned to a producer. Hargrove 

recently completed the script of "40 

Pounds of Trouble." which Tony Curtis' 

Curtleigh Productions will make for Universal 

release with Curtis starring and 

Norman Jewison directing for producer 

Stan Margulles. 

Young Philip Alford who has a role in 

U-I's "To Kill a Mockingbird" had appeared 

in several amateur plays in Birmingham. 

^^ 

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SAN FRANCISCO 

Toa Sher, head of the Art Theatre Guild 

of Columbus, Ohio, announced the 

acquisition of the Roosevelt Theatre here. 

The house, renamed York 24, will be given 

the art theatre treatment and its seating 

cut to 700. About five weeks will be needed 

for the modernization and decorating program. 

Helen Little has been appointed 

manager ... A private preview of "Judgment 

at Nm-emberg" will be sponsored 

March 1 at the Coronet Theatre by Bonds 

for Israel. All seats are reserved for the 

cash purchase of Israel bonds. 

Lloyd Nolan was vigorously applauded by 

an audience of 2,100 in the Oakland Auditorium 

Tuesday evening recently when he 

appeared as a speaker for the School of 

Anticommunism . . . The Pox Theatre 

staged a contest to find the "Outstanding 

Bachelor in San Francisco" in behalf of 

"Bachelor Plat." Judges were members of 

the Junior Chamber of Commerce and 

press folk. 

All officers of the Variety Club Blind 

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ROMAR VIDE CO. 

CHETEK, WISC. 

Babies Foundation board of trustees were 

re-elected. They are L. S. Hamm, president; 

Mrs. George T. Cameron and Irving 

M. Levin, vice-presidents; Earl H. Le- 

Masters, treasui'er; Homer Tegtmeier, secretary, 

and Benjamin Bonapart, executive 

secretary. Board members include Abe 

Blumenfeld, Dr. J. C. Geiger, Chester Mac- 

Phee and Hemian Wobber. 

. . 

Anson J. Long:tin has relinquished his 

two Sacramento theatres—the Encore to 

Blumenfeld Theatres and the Guild to Art 

Theatre Guild . Harry Farros has taken 

over the Guild Theatre here from Ackerman 

and Rosener ... In booking and buying 

were Marvin Martinez, Santa Cruz, 

and Frank Yokoi, Sacramento ... In the 

18th week the Empire Theatre team of the 

Variety Club Mixed Bowling League made 

a team high of 562. A. Coccellato rolled 245. 

The Blackfield Insurance team won four 

games, and three each were won by the El 

Rancho Drive-In, San Jose, and the Empire 

Theatre. 

Foreign Films on TV Add 

To Boston Competition 

BOSTON—More television comi>etition 

for the motion picture industi-y is seen here 

with the introduction by WNAC-TV of foreign 

films, including several that have 

never played this area. The station announced 

it has just purchased the Englishdubbed 

package, all released in the middle 

and late fifties. 

Billed as a "Foreign Film Festival," the 

pictures are being shown in the station's 

Late Show slot at 11:15. The films include 

The Lure of the Sila, a 1953 Italian production, 

starring Silvano Magnano; The 

Smallest Show on Earth, British, 1957, 

Margaret Rutherford and Peter Sellers; 

Bread, Love and Dreams, Italian, 1954, Gina 

Lollobrigida and Vittorio De Sica; Gate of 

Hell, Japanese, 1954, Isao Yamagata, 

Machiko Kyo; Man in the Raincoat, 

French, 1958, Fernandel. 

Baltimore Kids Ask Mayor 

To Help Lower Admissions 

BALTIMORE— A representative group of 

teenagers sent Baltimore's Mayor J. Harold 

Grady a letter seeking his influence in their 

behalf to obtain student rate admissions to 

motion picture theatres. They point out 

that 12 years is the age limit for children's 

tickets and from there the prices jump to 

adult rates. 

The youthful film fans between 12 and 

16 state they should not be regarded as 

adults and therefore decided to prevail 

upon the mayor for his help in their cause. 

Mayor Grady turned the letter over to 

the Allied Motion Picture Theatre Owners 

of Maryland whose membership consists of 

neighborhood houses and executive secretary 

Jack L. Whittle said "students' 

tickets " are under consideration. 

Worcester Opera Series 

WORCESTER — The 

Warner Theatre 

will screen opera films on four Tuesday 

evenings, beginning with "Tosca" March 

6. Subsequent attractions include "Madame 

Butterfly," March 13; "Don Giovanni," 

March 20, and "Aida," March 27. 

Deneau Joins Reade 

As Vice-President 

NEW YORK—Sidney G. Deneau, who resigned 

recently as vice-president and as- 

__ sistant general sales 

^~^ manager of Paramount 

Film Distributing 

3^ m 

Corp.. has joined 

t he Walter Reade 

Organization as vicepresident. 

He will 

serve in an executive 

capacity and will 

supervise the film 

booking and buying 

for the circuit, a 

function now being 

Sidney G. Deneau performed by Walter 

Reade jr. and Sheldon 

Gunsberg. vice-president and executive 

assistant. Deneau also will serve on the 

executive committee of the parent company. 

Reade, in announcing Deneau's affiliation, 

said that Deneau's varied background 

in the industry would prove invaluable in 

the company's expansion plans and would 

free himself and Gunsberg to implement 

the expansion plans. 

Walter Reade, Inc., operates a circuit of 

theatres in New York and New Jersey and 

IS the parent company of Continental Distributing, 

Inc. It also has interests in 

vending, real estate and allied fields. The 

Reade company recently announced its 

merger with Sterling Television Co. 

7 Wildens Make Business 

Hum at Reopened Theatre 

STERLING, ILL.—The Capitol Theatre, 

closed for four- years, has been reopened 

with L. J. Wilden of Clinton, Iowa, as proprietor 

and manager, ably assisted by his 

wife and five sons. 

Mrs. Wilden is In charge of the ticket 

window, while son Maurice Is the projectionist; 

son Raymond does the booking of 

films and assists with office work. Sons 

Lawrence and Charles serve as ushers and 

Charles takes care of the concession, selling 

popcorn and candy. 

The theatre has been renovated, has 

new seats and a new heating system. A 

new widescreen has been installed. A policy 

of booking only family typ>e pictures Is 

prevailing at the theatre, which seats 350. 

Skouras Theatres Plans 

Theatre in Oyster Bay 

NEW YORK—Skouras Theatres Corp. 

will operate an intimate theatre near the 

shopping center on Pine Hollow Road, 

Oyster Bay, L. I., which will be erected by 

James M. O'Connell, attorney of Glen 

Cove, in 1962, according to Salah M. Hassanein, 

Skoui'as Theatres president. 

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W-6 BOXOmCE :: Febi-uary 12, 1962

. . The 

. . Pioneer 

. . The 

DENVER 

l^r. and Mrs. Wilbur Williams, Platii-ons 

Theatre at Boulder, have retuined 

home following an extensive trip in the 

Caribbean area . exhibitor 

George Kelloff of the Ute at Aguilar is 

seriously ill and confined to his home . . . 

Gus Meisner. new operator of the Windsor 

Theatre at Windsor, is striving for a mid- 

February opening. 

Joseph Gotten and Agnes Moorehead. in 

town for the stage presentation of "Rx 

Murder." made a per.sonal appearance for 

the National Jewi.sh Hospitals Women's 

Committee . Fox Intermountain 

Bluebird Theatre was trying a program in 

which Alec Guinness was doubled-billed in 

"Man in Havana" with Peter Sellers in 

"The Lady Killers" . Sunday issue 

of the Rocky Mountain News contained a 

four-page advertisement for "El Cid," 

which is scheduled to open here February 

8. 

Cancer Research Staffer 

Gets Damon Runyon Grant 

BOSTON—Dr. George Yerganian, research 

associate in the Children's Cancer 

Research Foundation, has been awarded 

a $17,000 grant by the Damon Runyon 

Fund, bringing to $82,200 the total grants 

made to the Foundation and its staff 

members by the Damon Runyon Foundation. 

William S. Koster, vice-president of the 

Children's Cancer Research Foundation 

and executive director of the Variety Club 

of New England, and Dr. Yerganian accepted 

the grant, which was presented by 

Nicholas Morrissey, director of Joint 

Council 10, International Brotherhood of 

Teamsters. 

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Chicago Critic Reprints 

El Paso Theatres' Code 

CHICAGO—In stating in her column 

that she considers a code of ethics for 

motion picture exhibitors a splendid idea, 

Ann Marsters, critic for the Chicago 

American, reprinted a five-point code 

which has been adopted by nine theatres 

in El Paso, Tex. They are: 

1. We will advertise the age suitability of 

each movie according to some recognized 

rating .service, such as Parents' magazine 

or the PTA magazine. 

2. We will not show "objectionable" 

scenes in trailers of coming attractions on 

the family fare bill. 

3. We will not show movies with adult 

age limits on the .same bill with family 

fare. 

4. We will not allow minors under 18 

admittance to adult fare. 

5. We will not choose the sensational for 

our advertising. 

Miss Marsters writes further that exhibitors 

who signed the agreement represented 

three indoor and six drive-in theatres. 

She extended her congratulations 

to them, and said, "If all theatres would 

follow suit, the movie industry would gain 

in the public's esteem and, very probably, 

in patronage." 

Chicago U. Film Group 

To Hold 16mm Festival 

CHICAGO—The University of 

Chicago's 

documentary film group will hold the midwest's 

first full-scale film festival from 

April 15 to 26 in connection with the 

school's annual Festival of Arts. The festival 

is offering prizes of $25 to $100. Sidney 

Huttner, film festival committee chairman, 

said: "There are a lot of people in 

this area who make good fUms but are 

never heard of because their films do not 

follow the standard fonriula of plot set by 

Hollywood and Eur-opean film makers." 

William Routt, chairman of the documentary 

group, said: "This festival wUl be 

designed for the amateur- who has not been 

able to get his movie into general circulation. 

We will show the latest works of leading 

professionals." 

All films must be on 16mm safety film, 

either black and white, or color, sound or 

silent. There are no restrictions on subject 

matter or content. 

Muncie Theatre Building 

Bought by Two Lawyers 

MUNCIE, IND.—The Wysor Grand Theatre 

Building, southwest corner of Jackson 

and Mulben-y street, has been piu-- 

chased by George W. Pierce and FYank E. 

Gilkison jr.. local attorneys, from the Muncie 

Theatre Realty Co. 

C. V. Bender and Fred Miltenberger negotiated 

the $76,000 sale from Pierre F. 

Goodrich of IndianapKjlis, head of the Muncie 

Theatre Realty Co. 

The theatre company has a lease on the 

property running until May 31, 1963, and 

an option for another year's lease. Two 

other businesses in the building, the Mayfair, 

a women's appai-el shop, and the Central 

Grill, have had their leases renewed. 

One other business room is vacant. The 

theatre company purchased the building in 

1951 from George S. ChaUis, who had 

bought it from the Harry Wysor estate 

and operated it as a theatre from about 

1914. 

THE 

NEARLY 

100^ 

CURABLE 

CANCER! 

A simple, painless examination, 

the "Pap 

smear", helps physicians 

detect cancers of 

the uterus in time. 

When discovered early 

and properly treated, 

this second most common 

cancer in women is 

nearly 1007° curable. 

Our film, "Time and 

Two Women" will show 

you how to guard yourself 

against uterine cancer. 

It has already saved 

many lives. To see it, 

call the office of the 

American Cancer 

Society nearest you, or 

write to "Cancer", c/o 

your local post office. 

CANCER 

SOCIETY 

BOXOFFICE 

BOXOFFICE February 12, 1962 W-7

TOO BUSY! How could anyone expect TOO THRIFTY! why spend good 

him to give up a few hours a year for a health 

checkup? Every hour of his time is valuable! 

money for a checkup? The doctor might not find 

anything wrong ! How extravagant can you get? 

TOO HEALTHY! He s 

never been 

really sick a day in his life and he never felt 

better than he does right now! Why bother with 

a checkup? 

CANCER 

SOCIETY 

SMART ENOUGH to know that anyone 

can develop cancer, no matter how well he 

may feel . . . that delay in going to the doctor has 

caused thousands of needless cancer deaths . . , 

that his best cancer insurance is to have a thorough 

checkup every year and, between times, to 

keep on the alert for Cancer's 7 Danger Signals. 

Learn how to guard yourself against cancer. Call 

your nearest American Cancer Society office or 

write to ' ' Cancer" in care of your local post office. 

BOXOFFICE 

f 

W-8 BOXOmCE :: February 12, 1962

1 

1 

— 

— 

— — — 

— 

— 

. . Entitled 

'Majority' and 'Light' 

Tie at 225 in Loop 

CHICAGO—While the weather for the 

week was far from balmy, opening grosses 

for "A Majority of One" and "Light in the 

Piazza" were considerably above average. 

Business for holdovere was steady, with 

little or no loss over the previous two weeks. 

Nice opening scores greeted "Man in the 

' 

Moon at the Cinema; "A Weekend With 

Lulu" at the E^quii-e; "Murder She Said" 

at the CajTiegie and "A Summer to Remember" 

at the World Playhouse. 

{Averoqe Is 100) 

Copri The Nokcd Venus (SR); Portlond Expose 

(AA), 2nJ wk 170 

Carnegie Murder She Soid (MGM) 160 

Chicogo Flower Drum Song (U-l), 7th wk 150 

Cinema Man in the Moon (Cont'l) 165 

Cinestagc El Cid ;AA\ 6th wk 145 

Esquire A Weekend With Lulu (Col) 165 

Loop— 'Question 7 (de Rochemont), 7th wk 120 

Monroe Queen of the Pirotes (Col); The 

Trunk (Col) 130 

Oriental Tender Is the Night (20th-Fox), 

2nd wk 175 

Palace—Cinerama Holiday Xincramo), 3rd wk. 155 

Roosevelt The Second Time Around (20th-Fox), 

3rd wk 170 

Stote Lokc- -Bachelor Plot (20th-Fox), 2nd wk. 150 

Surt The Mork (Canfl), 7th wk 125 

Town The Man Who Wagged His Toil 

(Cont'l), 3rd wk 115 

United Artists A Majority ot One (WB) 225 

Woods Light in the Piazza (MGM) 225 

World Ployhouse A Summer to Remember 

(Kingsley) 165 

'Little Bears' Does Well 

In 3 Kansas City Units 

KANSAS CITY—Backed by a heavy TV 

campaign, "The Two Little Bears" rated 

a combined average of 185 per cent in 

three PMW houses, the Granada, Isis and 

Vista. An outdoor reissue, "The Bravados," 

completed the pix)gram. Elsewhere, the 

stoiT was of holdovers and long engagements. 

A weekend of spring-like weather 

probably aided the drive-ins more than 

the conventional houses here. 

Brooksidc Flower Drum Song (U-l), 7th wk. 300 

Capri King of Kings (MGM), 13th wk 90 

Empire Cinerama Holidoy (Cinerama]^ 3rd wk. 90 

Gronoda, Isis and Visto The Two Little 

Beats (20th-Fox); The Bravados (20th-Fox), 

reissues 185 

Kimo The Truth (Kingsley), 7th wk 125 

Paromount The Singer Not the Song

KANSAS CITY 

Dob Mauss, the new booker at Warner 

Bros., isn't new to Filmrow, having 

been at Paramount for several months and 

before that at MGM. Mauss replaces Roy 

Hm'st who resigned to book for the Hartman 

Booking Agency. WB Manager R. C. 

Borg was in New Orleans the fore port of 

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Additional Kansas City News 

I 

Continued from page C-2) 

they say about imitation being the sincerest 

fomi of flatteiT? 

Don Walker, WB exploiteer, and his family 

have rented a two-story home in Santa 

Fe Hills and wiU be Kansas Citians again 

as of Friday a6). The Walkers have been 

technically homeless since their Crag O' 

Lea lodge neai- Pineville burned several 

weeks ago. Don says they will rebuild the 

lodge, but probably will have someone else 

iim the resort for them. The much-traveled 

Walker says it will be sheer bliss to drop 

the 400-mile weekly roundtrip from his 

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schedule and to be able to just drive home 

in the evening after work—when he's not 

drumbeating ai-ound his several territories, 

that is. 

Missouri exhibitors seen along the Row 

the past few days have Included H. L. 

Frazee of the drive-in at Camdenton, Ken 

Winkelmeyer of Boonville, Elmer Bills sr. 

and jr., Tom Spui-gin of Stanberry, Mr. 

and Mrs. Ray Boyd and Nita of Plattsburg, 

F. G. Weary of Richmond, Ed Hanis of 

Neosho, Harley Pi-yer of Lamar, Paul Eye 

of Appleton City, Earl Kerr and F. P. 

Chenoweth of Bethany ... In from Kansas 

have been Hank Doering of Gramett, 

Bill Wagner of Independence, Jimmy Bertone 

of Pittsburg and Chet Borg of Fort 

Scott. 

Mrs. Grace Roberts, 20th-Pox cashier, 

her sister and her niece—who make their 

home tog-ether at 2825 HaiTison—were 

badly frightened Fi-iday evening (2) when 

a prowler, anned with a fom--foot length 

of gas pipe, broke the storm window and 

the inside window of the dining room and 

snatched a purse belonging to Grace's niece, 

Ann Long. The women learned later that at 

least three other gi-ound-floor apartments 

in the vicinity were "hit" the same evening, 

presumably by the same man. Miss Long's 

pm-se was found by a neighbor where it had 

been discarded on the street, billfold ripped 

to pieces and money and keys missing. The 

women had all the apai-tment locks 

changed the next day, but still feel apprehensive. 

Footnote: An immediate caU to 

the police, Grace says, resulted in a halfhour 

or so of personal questions. Period. 

Film companies here will be closed oil day 

Thursday (22) in honor of Woshington's Birthday. 

However, exhibitors ore urged to cheek 

ahead with equipment and supply companies, 

some of which will be open that day. 

Bookers Set Party 

NEW YORK—The annual theatre party 

of the Motion Picture Bookers Club of 

New York will be held on April 4. The committee 

has selected "Isle of Children," directed 

by Jules Dassln and starring Patty 

Duke, as the play. Myron J. Starr Is the 

chairman of the theatre party committee. 

n 2 years for $5 Q 1 y«or for $3 Q 3 yean for $7 

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^1^ THE NATIONAL FILM WEEKLY 52 \%%u&s a year 

825 Von Brunt Bird., Kansas City 24, Mo. 

R. E. Campbell Named 

To New Cooper Term 

LINCOLN— Cooper Foundation, parent 

organization of the seven theatre operating 

companies, re-elected R. E. Campbell as 

president at the directors annual meeting 

here. 

Civic leader Campbell also is chainnan 

of the board of Miller & Paine Department 

Store. 

Elected as a new vice-president of the 

Foundation was E. N. Van Home. Other 

re-elected officers are C. W. Battey, vicepresident; 

E. N. Thompson, secretary, and 

T. A. Sick, treasurer. Dii-ectors, in addition 

to officers, are W. W. Putney and J. Lee 

Rankin. Kenneth Anderson is general manager 

for Cooper Foundation Theatres. 

Columbia Shorts Library 

To 8mm Home Projectors 

NEW YORK — Columbia Pictures 

will 

make its library of short subjects available 

to the 8mm home movie field through an 

agreement with Mansfield Industries, Inc., 

manufacturer and distributor of photographic 

equipment, according to A. Schneider, 

president of Columbia, and H. R. Leopold, 

head of Mansfield. 

The library includes 2,000 comedies, including 

The Three Stooges and Li'l 

Abner 

pictui-es, and cartoons, including Mr. Magoo 

shorts, as well as travel and sports reels, 

which Mansfield will distribute through retail 

outlets for silent and sound home projection. 

Mansfield will soon place on the 

market a new 8mm sound projector, the 

first ever offered for under $100. 

Roy Ruben, Joe Sullivan 

Re Elected by Local 199 

DETROIT—Roy R. Ruben and Jo.seph 

Sullivan were unanimously re-elected as 

business agent and secretary-treasurer, respectively, 

of projectionists Local 199, 

which has jurisdiction over all Detroit area 

theatres booth employment. 

In the only changes in the lineup of offices, 

Frank Kinsora was elected president, 

a post he held several years ago, to succeed 

D. F. Erskine, and Ralph L. Ruben 

was elected to the executive board, succeeding 

Gary Lamb. 

Also re-elected were Mel Donlon, vicepresident; 

Jack Lindenthal, recording secretary, 

and Fred Warendorp and Clifford 

Vericker, members of the executive board. 

Montreal Empire Shifts 

To Best German Films 

MONTREAIÂnother local motion picture 

theatre has gone in for "special" films. 

The Empire Theatre, at the corner of 

Ogilvy and Durocher streets, has switched 

to German-language films exclusively. At 

the formal opening recently were officials 

of the German and Austrian 

consulates. 

The Empire Theatre is featuring the best 

German, Austrian and Swiss film production 

obtainable, one-performance a night 

Monday to Saturday, and twice on Sunday 

evenings. 

The initial presentation was "Der Untertan," 

a classic by Heimich Mann. 

i 

C-4 

BOXOFHCE February 12, 1962

'ô^ê^ CONCESSION 

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; a 

. . The 

. . Two 

— 

CHICAGO 

Kfilton Rackmil, president of Universal- 

International; H. H. Martin, vice-president 

and general manager, and Peter 

Rosian, regional sales manager, were here 

to conduct sales conferences . . . Outstanding 

motion picture entertainment featuring 

six of 196rs best films as selected by the 

National Board of Review, Time magazine 

and the New York Times is being presented 

at the Clark Theatre in ttie Loop. Included 

are Ballad of a Soldier, The Hoodlum 

Priest. The Hustler and Saturday 

Night and Simday Morning. 

Juan Buemo, general manager of Azteca 

Films, was hei-e for conferences with Louis 

Hess, manager in this area foa- Azteca and 

Class-Mohme . . . Jack Diamond of the 

Universal studio publicity department was 

here following the death of his father 

Harry . . . Walter May, hospitalized the 

last two months, is back at work on 

George Chakii'is, a star in 

crutches . . . 

"West Side Story," will be here to help 

herald in the opening at the Todd. He will 

come here from the opening at the World 

in Minneapolis. 

The Tivoli Theatre is 

boasting standing 

— Our "19th" Year — 

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SEASONING — BOXES — BAGS 

For Theatres and Drive-ins 

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COMPLETE PRICE LIST 

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over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. * Skokic, Illinois 

room only for the stage appearance of 

Dick GregoiT, a oar washer here a year 

ago who now is a $5.000-a-week headliner. 

Variety Tent 26 and its auxiliary will 

celebrate St. Valentine's Day with a dinner 

dance in the Pick Congi-ess Hotel. 

Proceeds will go to the LaRabida Sanitarium 

. Capitol at MoiTison, closed 

since 1957, was reopened by LeRoy Wilder. 

. . 

Tess Sullivan has joined Selwyn Films 

as assistant to Sam Seplowin . . . Mannie 

Gottlieb has taken over the management 

of the Bellevue En-ive-In in Peoria. He took 

over the Peoria drive-in some months ago 

Kim Novak attended the retii-ement 

. 

party given here foi- her father Joseph by 

the Milwaukee railroad . Chicagoans 

have been selected to serve on American 

National Theatre and Academy's committee 

for international cultiii-al exchange service 

—HeiTnan Kogan, assistant to the executive 

editor of the Daily News, and Dr. John 

Reich of the Goodman Theatre. 

Filmack has completed a series of religious 

films, in cooperation with the New 

York Advertising Council, which will be 

promoted in over- 10,000 motion picture 

theati-es throughout the U. S. and Canada 

. . . Don Mack has made an-angements for 

new Filmack dealerships in Toi-onto, Montreal 

and Winnipeg for motion pictures, TV 

and industi-ial film distribution. 

Barbara Eden reigned as honorary queen 

over the annual Chicago Sportsmen's and 

Vacation show February 9-18 in International 

Amphitheatre . . . The Roxy continued 

its new policy of showing foreign 

and art films exclusively with "My Uncle," 

awarded a special prize in the Cannes 

Film Festival . . . Ellen Adams of Filmack's 

TV division has been promoted to public 

relations coordinator for TV, theatre and 

industrial divisions . . . Jane Russell headed 

a two-hour floor show held for the selection 

of Miss Photoflash of 1962. 

Paul Grosse, production designer for Columbia's 

"Bye, Bye Birdie," was here to 

see the stage play. He said shooting of the 

film version is scheduled to start in early 

April with Janet Leigh as the star . . . 

Balaban & Katz is doing heavy advertising 

on the forthcoming opening of "Walk 

on the Wild Side" at the Roosevelt Theatre 

. . . MGM publicist squii-ed George 

Hamilton aroimd town in behalf of "Light 

in the Piazza." 

Jack Geltmaker, manager of tihe Peoria 

Drive-In, was here for conferences with 

Mannie Gottlieb and Bob Bachman . . . 

Charles Teitel is spending a few days visiting 

with liis father Abe in Los Angeles for 

a review of business activities of the Teitel 

Film Corp. and the World Playdate. Teitel 

opened the World here 36 years ago and 

introduced the policy of showing art films. 

Jerry Winsberg of Balaban & Katz received 

wishes from all his friends for a 

speedy recovery of his wife Sylvia . . . Dolores 

Hart was in for press interviews on 

"Sail a Ci-ooked Ship," the last film in 

which Ernie Kovacs appeared before his 

death. The film premiered at the Roosevelt. 

Six Minneapolis Theatres 

Make 1961 Improvements 

MINNEAPOLIS—Equipment in six large 

renovation jobs during 1961 was famished 

by Minneapolis Theatre Supply. The 

largest of the jobs was the total rebuilding 

of the Mann Theatre here, in which MTS 

supplied 70/35mm Norelco projectors, 

Cinex special lamps, cai-pets and drapes. 

Another complete rebuildiiig job, the 

State, Rapid City, S.D., also received equipment 

from MTS, including new front, 

concession, lobby and 300 new chairs. 

In addition, MTS supplied new front, 

lobby and redecorating at the Heights, 

Minneapolis; new front, lobby, decoration 

and 500 new chaii-s, Wayzata, Wayzata; 

new front and lobby. Auditorium, St. Croix, 

Wis., and new lobby, floor and decoration 

at the Finley, Pinley, N.D., which reopened 

November 1 with rebuilt projection and 

sound. 

Free Institute Series 

Scheduled in Detroit 

DETROIT—In the wake of the recent 

Detroit controversy over nontheatrical 

showings of motion pictures, the Detroit 

Institute of Arts has just announced a program 

of special art type films in its excellently 

equipped main auditorium without 

charge. According to the museum, 

"Outstanding new fUms are presented . . . 

revivals of older ones, including foreign 

and American productions, art, documentary 

and experimental films." 

The new series of one showing of each 

film includes Jean Cocteau's "Blood of a 

Poet," Febraary 20: "The Private Life of 

HeniT VIII" with Charles Laughton, 

March 20; the Cannes prize winner, "End 

of Innocence," April 6: "The Spessart Inn," 

May 15, and "Come Back Africa," June 5. 

Stanley Schneider Named 

Aide to Leo Jaffe at Col. 

NEW YORK—Stanley Schneider, administrative 

assistant to Mo Rothman, 

executive vice-president of Columbia Pictures 

International, wUl move over to the 

parent company, Columbia Pictures, as administrative 

assistant to Leo Jaffe, first 

vice-president and treasurer. 

No Rejections in January 

CHICAGO—The city censor board reviewed 

77 motion pictures In January, rejected 

none and made 40 cuts. Of the 77, 

26 were foreign films. A total of 329 permits 

were granted. 

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THESTRE EQUIPMENT 

442 N. ILLINOIS ST., INWANAPOLIS, IND. 

"Everything for the Theatre" 

C-6 BOXOFHCE February 12. 1962

. . Gene 

. . Dan 

Brehm, Hruska Buy 

Herman Gould Stock 

LINCOLN — Russell Brehm of Lincoln 

announced that he and U.S. Senator 

Roman Hruska of Omaha have purchased 

the stock owned by Herman S. Gould of 

Omaha in the Center Drive-In Co. 

Gould. Brehm and Hruska have been associated 

previously in operating the string 

of drive-ins here and in Omaha and Corpus 

Christi, Tex. 

Now 66 and just back from Will Rogers 

Hospital in Saranac. N.Y., where he had 

been a patient. Gould is retiring from business, 

Bi-ehm said. 

Senator Hniska and Brehm will continue 

operation of the open air theatres. These 

include the 84th and O in Lincoln, the new 

Q-Twiii Drive-In, the Airport and 84th and 

Center, all in Omaha, and the Texas Drive- 

In. 

Hastings Rivoli Assigned 

To Manager Bob Dudley 

HASTINGS, NEB. — Robert E. Dudley, 

who has been in exhibition for 15 years, has 

replaced Fred Danico as manager of the 

Rivoli Theatre. For the last year, Dudley 

has been assistant manager of the 

Orpheum in Omaha, a unit of the Tri- 

States Theatres circuit, as is the Rivoli. 

The new manager's theatre career began 

in Clinton, Okla., where as a youth he 

used to deliver handbills in exchange for 

two passes a week at the local theatre. 

Since that time he has been employed by 

the Cooper Theatres' film buying department 

and by Video Theatres. He also managed 

the Militai-y, Omaha, and the Broadway 

Theatre, Council Bluffs, Iowa. 

Dudley is an active member of the Junior 

Chamber of Commerce, serving as president 

of the Oklahoma City chapter when 

it was the world's largest Jaycee chapter. 

He also was international director from 

Oklahoma and a member of the international 

relations planning group. 

Exhibitor Charles Weigel 

Given Citation of Merit 

CINCINNATI — Charles "Bud" Weigel, 

owner of a neighborhood house in suburban 

Deer Park, received a Citation of Merit 

last week from the Families of Sacred 

Heart in appreciation for his good taste in 

programming films suitable for family 

viewing. This is believed to be the first 

time that an exhibitor in this area has received 

such an award. 

Weigel, who has always been in some 

segment of the motion picture industry 

during his business career, is a veiT community-minded 

man, not only through his 

theatre, but in sponsoring various types of 

sporting events and clubs for young people. 

ST. LOUIS 

\Aôrd has been received on Filmrow of a 

pictuie to be filmed in Madrid. The 

letter from a former St. Louisan, Bob 

Weibach, says he is associated with the 

film pi-oduction company of Fen-y-Marshall 

Films, which is producing a film 

called "Platero and I," based on the 1956 

Nobel prize winner by Juan Ramon Jimenez. 

The pictm-e will be filmed entirely 

in Spain with a Spanish crew and will be 

directed by Isidoro M. Fen-y, named Spain's 

best new dii-ector in 1960. He has worked 

on American films directed by Orson 

Welles. John Huston, Stanley Kramer and 

Lam-ence Olivier. The film will be produced 

mider a contract with Documental 

Films. The other half of the coi-poration. 

Jack Marshall, is a former Air Force captain 

who was in charge of public relations 

for the Air Force in Spain. Filming will 

start March 15. 

The Missouri-Illinois Theatre Owners 

will hold a special meeting Tuesday (13) 

at 11 a.m. in the Pox Theatre screening 

room. Wesley Bloomer, president, urged 

evei-y member to make a special effort to 

be present . . . The WOMPIs will definitely 

hold their membership tea on "Valentine's 

Day

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Does he know what time it really is ? 

It's time to close ranks behind our country. And you are the one who can best 

tell your employees how, with your promotion of the Payroll Savings Plan for 

U. S. Savings Bonds. Sure, you talk in terms of their own personal stake in savings 

that give them security and peace of mind. You show them how easy it is. 

How completely painless. But then you owe to the bigger purpose to show how 

much savings also help the individual's community— and his country. You can 

get all the facts and help you need by calling your State Savings Bonds Director. 

Or write to Treasury Dept., U.S. Savings Bonds Division, "Washington 25, D.C. 

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The U. S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism, The Advertising Council and this magazine. 

BOXOFFICE 

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'eiDi 

Attoi 

case, 

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C-8 BOXOFTICE :: February 12, 1962

Miami Sparks It Up 

For Debut of 'Lover' 

MIAMI—A kleig-light world premiere of 

"Lover Come Back" was staged here 

Thursday i8i at Florida State's Olympia. 

Beach. Gables and Shores theatres. 

Tony Randall arrived Tuesday with a 

bevy of "VIP Girls" and was entertained at 

a champagne ball hosted by Sterling 

LaVinc. Niki Mason was official hostess 

along with Florida State Theatres and Universal 

Pictures officials, and the VIP Girls 

from many parts of the country. 

The girls were outfitted in special costumes 

at Jordan Marsh, after which they 

were seen in major hotels, motels, fishing 

piers, public beaches and other places, distributing 

specially prepared souvenirs of 

"Lover Come Back." 

Larry King, deejay on radio station 

WAWE, took the girls on a motor tour of 

greater Miami, ending at the Torch of 

Friendship in Bayfront Park for a Miami- 

Metro preview of the VIP girls and presentation 

of the key to the city by Mayor 

Robert King High to Tony Randall. The 

emcee was Alfred L. Canel, executive vicepresident 

of the Miami-Dade Chamber of 

Commerce. 

Miami's millionth resident of Dade 

County, a VIP in his own right, was made 

charter member of the VIP Club of 

America, Inc. He is Minas E. Nicolaides. 

A "Miss National VIP" was selected 

Wednesday and she along with Randall, 

Mr, and Mrs. Nicolaides and visiting 

newsmen were honored at a buffet supper 

at the Montmartre. 

Randall got an early start Thursday with 

breakfast with King at Pumpernik's. From 

there, he was host at an informal meetthe-public-autograph 

session at Jordan 

Marsh in the record department. In the 

afternoon, a "Cavalcade of Stars," displaying 

all the VIP girls, was held on Lincoln 

Road Mall, and ceremonies in front of the 

Beach Theatre again introduced the 

celebrities. 

Thursday night, a motor cavalcade from 

the headquarters hotel to each of the 

Florida State Theatres, wound up the 

three-day affair. 

Convict Drive-In Exhibitor 

On 'Obscene' Film Count 

ABILENE. TEX.—Mrs. Katherine Jacob, 

owner of a drive-in theatre here, was convicted 

last week on a retrial by a six-man 

municipal court jury for showing "Not Tonight. 

Henry" in violation of the city's controversial 

movie censorship ordinance. The 

jury said the film is obscene and set the 

fine at $100. half the maximum possible. 

Defense attorney Beverly Tarpley filed 

notice of appeal for Mrs. Jacob. 

This was the first time an alleged violation 

of the year-old censorship ordinance 

had gotten to trial. A previous complaint 

against Mrs. Jacob over the showing of 

"Never on Sunday" was dropped when the 

ordinance was revised. 

Mrs. Jacob and thi-ee of her employes 

were arrested at the theatre on December 

3. The film print was confiscated and has 

remained in the city jail vault since. City 

Attorney John Davidson, prosecutor of the 

case, said similar charges against the employes 

will be tried as soon as possible. 

VARIETY WOMEN—Women of the Variety Club of New Orleans made 

merry, and presented a substantial check to the club's charity fund, at the 

auxiliary's yearend party in the Roosevelt Hotel there. Shown here, left to 

right, are the wives of A. L. Dermody, Joseph A. Familia, Leslie Van Home, 

Harry Kelly, Frank Lais jr., Ernest A. MacKenna, William H. Cobb, Robert 

Warner and Frank Henson. The check was presented to Irwih Poche, chief 

barker, by Mrs. Ernest MacKenna, president of the auxiliary. 

Jack Sykes Appointed 

Manager at Helena, Ark. 

NORTH LITTLE ROCK—Jack Sykes 

has been appointed manager of the Jay D 

Bee Amusement Co. theatres in Helena, effective 

Pebruai-y 15, succeeding Tom Wolf, 

resigned. Jay D Bee operates the Paramount, 

Malco and Airvue theatres in Helena. 

Jack D. Braunagel, president, said Sykes 

is a fonner manager for the Cinema circuit 

in New York and California, and has 

been a publicist for night clubs in Las 

Vegas the last four yeai-s. He is a talented 

organist, and has a wife and daughter. 

Kovacs Estate at 2 Million 

HOLLYWOOD—An estate valued at $2,- 

100.000 was left by Ernie Kovacs. who was 

killed in an automobile accident January 

13. according to a petition filed by his 

widow, actress Edie Adams. Miss Adams 

seeks appointment as administratrix and 

also requests court allow her $2,500 monthly 

allowance for support of herself and 

three minor children. 

OLD FRIENDS — Susan Hayward, 

now a resident of Georgia, and Henry 

King, the Hollywood director, talked 

about old times at a birthday luncheon 

honoring King during his appearances 

in Atlanta publicizing "Tender Is the 

Night." King directed Miss Hay»vard in 

"I'd Climb the Highest Mountain" 

which was filmed in Georgia. Looking 

on is Harry Balance, retired southern 

division manager for 20th-Fox, a lifelong 

friend of King. 

'Wild Side' Premiere 

In Orleans on 20th 

NEW ORLEANS—"Walk on the Wild 

Side," a Columbia release produced in 

part on location in the French Quarter, 

City Park and other places here last year, 

will be world-premiered Febmary 20 at 

the RKO Orpheum Theatre under sponsorship 

of Le Petit Theatre du Vieux Carre, 

reputedly the oldest Little Theatre group 

in the U. S. 

The single-performance invitational affair 

will be followed by a foiTnal di-ess reception 

for 450 in the courtyard of the 

Little Theatre in the French Quarter. The 

Columbia studio in Hollywood stated that 

1,500 will be invited to the Orpheum premiere, 

including Gov. Jimmy Davis and 

leaders in the state and city social and political 

worlds, and theatrical figures. 

Active in the premiere prepai'ations are 

Harry Kaufman, chairman of Le Petit Theatre 

board of governors; Mi's. Walter B. 

Hamlin, president; Lawi-ence L. Johnson, 

executive director, and Stocker Fontelieu, 

associate director. 

Charles Feldman is the producer, Edward 

Dmytryk directed, with Laurence Harvey, 

Capucine. Jane Fonda and Amie Baxter as 

the top players. Hollywood will send a 

delegation to the premiere. 

Chore to Cahn-Van Heusen 

HOLLYWOOD — Tunesmiths 

Sammy 

Cahn and Jimmy Van Heusen have been 

signed by Paramount to compose two songs, 

including the title song of "My Six Loves," 

Gant Gaither production starring Debbie 

Reynolds. The picture is slated to go before 

the cameras March 12, under the direction 

of Gower Champion, from a screenplay by 

John Fante based on V. K. Funk's magazine 

novelette anent a musical comedy star 

who adopts six orphans. 

Fox Releases Jill St. John 

HOLLYWOOD—Jill St. John asked for 

and obtained her release from her 20th- 

Fox pact signed in March 1958. During her 

tenure at 20th, the actress appeared in 

four films, the last being "Tender Is the 

Night." She also was loaned to Warner 

Bros, for "Roman Spring of Mrs. Stone." 

BOXOFFICE February 12, 1962 SE-1

. . . 'Wesley 

— 

at 

— 

MEMPHIS 

'^'*>*14H 

u 

^Jrs. Lebora Ciancioio, widow of theatre 

owner Mike Ciancioio, died after a 

heart attack. She was 70. She was a lifelong 

citizen of Memphis and a communicant 

of Little Flower Chiuxh. Mrs. Ciancioio 

was always interested in her husband's 

theatre business and saw it ex- 

pand from one, the Rosemary, to five at 

one time. Augustine, her son, took over the 

theatre business after his father's death, 

and has also entered the business of operating 

bowling lanes. 

at 

Don Bolding closed the 

Beebe, Ark., FebruaiT 5. 

Palace Theatre 

. . . Ann Ellington, 

daughter of Gov. Buford Ellington of 

Tennessee, has a new poodle pup named 

Chad, a Christmas present from Elvis Presley. 

Chad was the name of the character 

Elvis played in "Blue Hawaii." 

It's 

no dark secret that today TV, dancing, 

bingo and bowling are your formidable 

competitors! It's clear too, that 

you're gambling if you are neglecting 

that important attraction: comfortable 

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. . Wayne, 

. . Gulf 

NEW ORLEANS 

pirector Henry King applied his "censorship 

begins at home" theory in filming 

"Tender Is the Night." an P. Scott Fitzgerald 

stoi-y which he refused to touch ten 

years ago. This was reported to States- 

Item readers by columnist Maude O'Bryan 

following King's recent visit here: He expounded 

his views at a press luncheon 

hosted by William Brlant. 20th-Fox manager. 

The Legion of Decency and other censors 

saw the script in advance. King related, 

so that over a year later when the 

film about a very questionable story was 

finished, the picture was greeted by censors 

with a round of applause. "By censoring 

as we went along and cutting out anything 

in bad taste we were able to present 

an outspoken modem classic with integrity," 

he said. The film opened at the 

Saenger. 

. . 

The wife of Clayton Casbergue, Paramount 

booker, was held up by two bandits 

while they ransacked the local finance 

company where she works . Milton Aufdemorte. 

Paramount salesman, is driving a 

new Ford Falcon . . . Paramount staffer 

Jane McDonald is a member of the Iri^ 

krewe and participated in the gi-oup's 

colorful ball in the Municipal Auditoriuin 

Friday night. 

The wife of Joseph William of Film Inspection 

was home recuperating after surgery 

. son of Ann and Larry Dufom-, 

was married to Phyllis Nash on the 

10th at St. Anthony de Padua Church. Ann 

is the UA booker . . . Shirley, UA staffer, 

and Peter Bacques (Don Kay clerk) are 

expecting the birth of a baby in June. 

"the Industry's first supplier of the last word in advertising" 

window cards • heralds • 

calendars • ad mats 

. . . 

Mrs. Ross Smith, who closed her theatre 

in Decatur, Miss., just before Christmas 

due to an accident, reopened the house 

on the 4th John Luster has reopened 

the Pines Drive-In at Lesville, which he 

closed several weeks ago because of the 

cold weather . States resuined operation 

of the Joy Theatre in Shreveport 

when Joy Theatres relinquished management 

after a year. 

Few exhibitors were on Pilmrow but exchange 

workers kept their shoulders to the 

grindstone from morning to close of business 

hours since most of theu- business is 

in. Salles and his sons operate the Star 

and salesmen. Several exchanges are busy 

with national sales and playdate drives, including 

Columbia, Universal-International 

and 20th-Pox. The exhibitors seen around 

were mostly the regulars, Aubrey Lasseigne, 

St. Mary's Drive-In at Berwick and Arcade 

at Patterson: Felix Touchard, Fun at Des 

Allemands; Gordon and Randolph Ogden 

of the Ogden Theatre, and Fred Williams, 

manager of the Lincoln, Baton Rouge. Warren 

Salles. whose visits in the past few 

years have been far and wide, also was 

In. Salles an dhis sons operate the Star 

Theatre in Covington and a drive-in. 

The Joy Theatre was making news with 

its holdover of "Flower Drum Song," in its 

seventh week at this wi-iting . . . Page 

Baker of Theatre Owners Service celebrated 

a birthday Januai-y 31 with Filmrow friends 

and wives at a dinner at Tucker's, hosted 

by Bill Cobb of Exhibitors Poster . 

wife of Walt Guarino. manager 

. . 

of 

The 

the 

Saenger, was home recuperating after surgery. 

Walt's mother came in from Abbeville 

to help out with the household and 

its three youngsters. A party was held at 

the Guarino home on Sunday the 4th to 

celebrate the youngest child's fifth birthday, 

which occurred on the day before. 

. . . Beverly 

United Theatres news: C. Clare Woods, 

general manager, was in Ruston to confer 

with B. J. Dufom-, manager of the Dixie 

Theatre, regarding a series of art films to 

be shown in cooperation with professors 

of the drama department of Louisiana 

Polytechnic Institute there 

Blocker, former staffer, returned after an 

absence of a year or so to take over the 

secretarial duties of Evelyn Browning, who 

undeiTvent surgei-y . . . Even though there 

is a slight drop in theatre business at some 

of the UT theatres, since the holidays, as 

reported by buyer and booker Earl Ki-oeper, 

the National, the circuit's only art theatre, 

continues to do a lively business. The current 

attraction is "Purple Noon," in Its 

third week. Business is also good at the 

Clabon, first-run showcase for Negro patronage, 

which is holding "All the Young 

Men," staiTing Alan Ladd and Sidney Poltier. 

It is the first time the film has been 

shown in Louisiana. 

John Caldwell, Hodges Theatre Supply 

manager, and H. J. Ballam, engineer, called 

on theatres along the coast from Pensacola 

to Biloxi and Slidell . . . Jim Fi-ew of Continental 

Distributing, was here a few days 

from Atlanta. 

L. C. Montgomery's Joy Theatre participated 

in Universal-International's nationwide 

"Miss 'VIP ('Vitality, Intelligence, Personality) 

contest being conducted for the 

world premiere in Miami of "Lover Come 

Back." A local contest was staged at the 

Joy on the night of February 2 

to select a 

winner to vie in the Miami event. 

British Film Institute 

Plans Minnelli Fete 

HOLLYWOOD—The British Film Institute 

announced 19 'Vincente Minnellidirected 

films will be shown during its 

three-week festival April 2-21. The institute 

is devoting its entii'e festival this year 

to the MGM director, with the pictures to 

be exhibited at a London theatre. 

Pictm-es selected are: The Clock, The 

Pirate, Cabin in the Sky, Meet Me in St, 

Louis, An American in Paris, The Bad and 

the Beautiful, The Story of Three Loves, 

The Band Wagon, The Long Long Trailer, 

Brigadoon, The Cobweb, Kismet, Lust for 

Life, Designing Woman. Tea and Sympathy, 

The Reluctant Debutante, Some 

Came Running, Home From the Hill and 

The Bells Are Ringing. Minnelli's Gigi and 

Pour Horsemen of the Apocalypse both 

will be screening in London theatres at the 

time of the festival. 

Video Director Jewison 

Will Helm '40 Pounds' 

HOLLYWOOD—Television director Norman 

Jewison has been signed by Tony 

Curtis and producer Stan Margulies to 

helm the forthcoming Curtleigh production, 

"40 Pounds of Trouble." In which 

Curtis will star for U-I release. The assignment 

marks Jewison's debut as a motion 

picture megger. He will check in at 

Universal February 19 to start preparation 

on the feature, slated to go before the 

cameras in April. 

219.223 No. 16th St. 

OMAH A. 

0>^^ 

vet 

Ot^*\oS-^^' 

v^»

— 

Theatre Inlegralion 

Plea Up at Durham 

DURHAM. N. C—The city council's 

committee of the whole was threatened 

with lawsuit unless it orders immediate 

integration of the Carolina Theatre. Ralph 

Luker. spokesman for the Durham youth 

and college chapter of the National Ass'n 

for the Advancement of Colored People, appeared 

before the committee and urged 

action and warned that continued inaction 

would force a lawsuit. 

Evans told Luker he doubted 

Mayor E. J. 

if the city can legally force integration on 

a particular business. 

Paul Hardin, chairman of the Mayor's 

Committee on Human Relations, said his 

committee had made a public call for negotiation 

on possible integi-ation of the 

Carolina Theatre and would not make a 

separate request to the city council. The 

committee published its appeal for negotiations 

on the theatre as a "letter to 

the editor," in which it offered its services. 

"So far." Hardin said, "we have not been 

asked, and we do not intend to issue another 

statement." 

Mayor Evans said the city council had 

never received the Human Relations Committee's 

report and had simply read accounts 

of it in the newspapers. 

The Cai-olina Theatre building is owned 

by the city and leased to a company that 

operates it. When the NAACP began picketing 

last fall, the management closed the 

Negro section of the theatre. 

Troy-Schenck Int'l Will 

Start With 'Psyche 59' 

HOLLyWOOD — 'With three films slated 

to be made abroad under the Eady Plan, 

Troy-Schenck International has been 

formed with Bernard Schwartz as president, 

and du-ector Alex Singer and producer 

Phillip Hazelton as partners. 

The initial venture of the new outfit will 

be "Psyche 59." a novel by Francoise Des 

Ligneris. Two other features will be selected 

from properties owned by TSI, including 

"A Piece of the Action," by Hart Gardner; 

"Mardios Beach," by Oakley Hall, and "The 

Sands of Kalahari," by William Mulorhill. 

Singer and Hazelton were teamed on "A 

Cold Wind In August," Lopert production 

released by United Artists. TSI is currently 

negotiating with Columbia Pictures for 

release of their product. 

Shavelson-Rose Team 

Split; Keep Same Terms 

HOLLYWOOD—Jack 

Rose and Melville 

Shavelson. who recently concluded their 

14-year partnership at Paramount but remained 

at the studio as individuals, revealed 

that they each have the same pact 

with the studio as they had as a team. 

Each has multiple-picture arrangements 

calling for 33 per cent of the films they 

make in addition to salaiT- 

Writer-producer Rose is cun-ently lensing 

"Who's Got the Action?" based on his 

own original story. Budgeted at $2,000,000, 

the feature toplines Lana Tui-ner and Dean 

Martin. 

Rose's next projects are "mirpose 

" 

Pleasure and "Every Wednesday Night," 

both original comedies. 

BOXOFFICE :: February 12, 1962 

Repeal of Covington Fee 

Asked by Circuitman Huss 

CO'VINGTON. KY.—A theatre owner has 

asked the council'.s law committee to repeal 

the 51-year-old ordinance that requires 

movie projectionists to pay a $10 

yearly fee and take an examination before 

being licensed. 

The request has been made by Wesley 

Huss. head of Associated Theatres, which 

operates the Park, Royal and Dixie theatres 

in Cincinnati and the Highland, Ft. 

Thomas. 

His lawyer. Leslie Barry Cors, says the 

ordinance is archaic because film no longer 

is dangerous to handle and there no longer 

is any need for an examination. 

But Earlc Wagner, president of the Moving 

Picture Machine Operators Union, 

wants the ordinance to stay on the books. 

Wagner says the projectionists pay the $10 

fee, not the movie owners. 

"It is strange that the people who don't 

pay the fee should want it removed," Wagner 

said. "Most big cities have .such an 

ordinance and it has worked well here." 

Wagner said the ordinance insures that 

movie projectionists are well qualified, and 

know all the safety regulations. He said 

there always is a chance that old-fashioned 

highly inflammable film might turn up in 

a projection booth. Some foreign producers, 

he said, use such film. 

Cors said the ordinance interferes with 

freedom of a theatre owner to select his 

projectionist. 

"Selection of the operators is controlled 

by license instead of the owner," he said. 

Donald Hunter, city building commissioner, 

whose department is responsible for 

movie houses, said he will recommend that 

the ordinance be repealed. 

"My department can continue to make 

inspections of projection booths," he said. 

"Only about 120 persons hold licenses." 

Remer Named Tradepress 

Representative for Fox 

NEW YORK—Jay Remer has been appointed 

national tradepress representative 

for 20th Century-Pox by Edward E. Sullivan, 

publicity director. He will work under 

Nat Weiss, publicity manager. For more 

than a year, Remer was trade advertising 

manager, prior to which he was a staff 

writer in the publicity department. 

In his new capacity, Remer will coordinate 

tradepress publicity, starting with the 

current Spyros P. Skouras anniversary 

celebration and on such product as "Satan 

Never Sleeps." "Tender Is the Night," 

"State Fair, " "Cleopatra" and "The Longest 

Day." 

March 1 Start Scheduled 

For Mount Kisco Theatre 

MOUNT KISCO, N.Y.—A March 1 construction 

start is scheduled for a 600-seat 

motion picture theatre, which will be the 

first theatre for this town since the old 

Kisco avenue theatre was torn down in 

1954 to make way for a railroad grade 

crossing elimination project. 

Richard Martabano will build the theatre 

on land he and his brother Albert own on 

East Main street, near Green street. Martabano, 

who is president of Marty Motors 

Corp.. hopes to have the theatre in operation 

by August 1. Architects are Bruce P. 

Helmes and Drew Eberson. 

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JACKSONVILLE 

TX7eeki Wachee Spring, a unit of Florida 

State Theatres which presents hom-ly 

underwater live ballet shows to viewers in 

a 400-seat subterranean theatre, was pictured 

in the February 2 issue of Life magazine 

as one of the leading winter tourist 

attractions of the Gulf Coast and Florida. 

The swift rise of Weeki Wachee in two 

short years as a "must see" attraction for 

Ploridians and tourists alike lends credence 

to FST's claim as "the showmanship company." 

Judson Moses, MGM exploiteer from Atlanta, 

came in to meet with FST executives 

in advance planning for playdates of 

"Lig'ht in the Piazza" . A. Smith, 

president of the General Drive-In Corp. 

of Boston, has announced consti-uction 

plans for a new 1.200-seat Cinema Theatre 

at the Cutler Ridge Shopping Center south 

of Miami . . . For several days in early 

Februai-y local WOMPI members contributed 

most of their lunch hours to downtown 

charity solicitations on behalf of 

the March of Dimes . State The- 




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Birmingham, Alobama 

Eustis, formerly a unit of MCM The- 

atre, 

atres, has been remodeled and reopened 

by Thomas V. Leonard. 

Howco manager, visited with 

. . . 

Joe Thrift, 

exhibitors in the Daytona Beach area while 

his secretary. Flora Walden, took a belated 

1961 vacation . Floyd Stowe, whose 

husband leases the Linda Diive-In from 

Mrs. Adelaide Gawthix)p, came in to visit 

old friends Part of the boxoffice success 

of "Hey, Let's Twist" at local indoor 

houses and drive-ins can be attributed to 

the personal popularity of one of its stars, 

Jo Ann Campbell, a locaJ girl. 

"The Comancheros" went into unprecedented 

holdover dates at foui' drive-ins 

Midway, Main Street, Ribault and Twin 

Hills—at the same time . . . Indoor firstrun 

houses were also rife with holdovers, 

including "Bachelor Flat" at the Town 

and Country. "The En-and Boy" at the 

Florida and "The Seven Wonders of the 

World" in Cinerama at the Five Points 

Al Hildreth, manager of the San Marco 

. . . 

Art Theatre, presented "Eugene Onegin," 

a Russian-pixxluced operatic motion picture 

from the Lenfilm Studios, imder sponsorship 

of the Friday Musicale. 

The City of Jacksonville has become a 

leading competitor for the dollars spent on 

entertainment here. It owns the 50,000-seat 

Gator Bowl, the 4,000-seat baseball park, 

the 7,000-seat indoor Coliseum and is 

rapidly completing a 3,000-seat downtown 

Municipal Auditorium equipped for stage 

and screen presentations ... A long run 

of "Tender Is the Night" was launched by 

Manager Marty Sheai-n at the downtown 

Center . . . The Roy Smith Co., local theatre 

supplier, is now a distributor for Norelco 

35mm and 70mm projectors and for 

seats of the American Desk Oo. of Temple, 

Tex. 

Joel Marston, a motion pictm-e actor 

from Hollywood, visited his mother, Mrs. 

Rose Freedman, a local resident, and 

groomed his kennel of California chows for 

a dog show in the Coliseum . . . Bookings at 

the Coliseum in the near future, which will 

compete with the movies for entertainment 

dollars include an annual four-day boat 

show, entertainer Victor Borge and ten 

performances of the Ringling Bros, and 

Barnum & Bailey Circus Castner is 

. 

giving twin first-run billing at the downtown 

Imperial to "Five Golden Hours," 

starring the late Ernie Kovacs, and "Twist 

Around the Clock" ... A revivai of "Red 

Shoes" was held at the San Marco Art Theatre 

for ballet fans by Manager Al 

Hildreth. 

Thomas P. Tidwell, 20th-Fox manager, 

sent out personal messages to all Florida 

exhibitors in the interests of the firm's 20th 

anniversary drive (January 1 -March 31) 

honoring Spyros P. Skouras and geared his 

entire office staff and film shipping station 

for maximum efforts throughout the 

di-ive . . . Shirley Gordon of Warner Bros, 

resigned her post as a WOMPI board member 

in order to become the group's recording 

secretary. 

Mary Ellen Spence, WOMPI at Warner 

Bros., became Mrs. Charles Boyd in a 

formal wedding ceremony January 20 at 

the Riverside Park Methodist Chm-ch. Attending 

was a large contingent of WOMPIs 

from Filmrow and many out-of-town 

friends and relatives of the bride and 

groom who left after a reception in the 

church for a South Florida honeymoon. 

. . . C. H. 

The fine patronage at first-run houses 

of the city, which began at Christmas, held 

firm during the first three weeks of January 

. . . "Flower Drum Song" went into 

its fifth week at the Center 

"Danny" Deaver finally opened with 

"Bachelor Flat" at the Town and Country 

after several holdover dates with "The 

Roman Spring of Mrs. Stone" . Williams, 

a 300-pound former animator for 

Walt Disney cartoons who has developed 

into a fine entertainer, enlivened the new 

reissue of "Pinocchio" at the big, downtown 

Florida Theatre by presenting five 

stage shows at intermissions of the cartoon 

feature January 19, 20. Also appearing 

with him on stage were Paul Castle, a 

former Icecapades skater, dancer Dan Taylor 

and choreographer Ernie Richman. 

Dressed in Pinocchio costumes, the perfoi-mers 

received storms of applause for 

their antics from packed houses of youngsters 

and parents. An entertaining curbside 

sideshow was provided in front of the 

Florida by French Harvey jr., a drama student 

at Jacksonville University and son of 

the FST concessions chief, who directed the 

purveying of vast quantities of popcorn, 

peanuts, giant suckers and candied apples 

from a 1900 model popcorn-peanut wheeled 

wagon. He was garbed in a circus barker's 

colorful costume. 

WOMPI joined other leading civic 

clubs soliciting funds for the March of 

Dimes at downtown locations beginning 

January 29 . Murphy, Allied 

Artists, is a new WOMPI board member 

. . . Monica 

Taylor, "Sunny" Greenwood 

and Pat Goin, WOMPIs at Universal, served 

as hostesses at a WOMPI membership 

meeting, dinner and fashion show held at 

La Rosa the evening of January 23 . . . 

Betty Arnold, formerly of Florida State 

Theatres, has notified WOMPI associates 

that she is now residing in Peoria, 111. 

. . . 

Mrs. Charley King, wife of the local AIP 

manager. Is recovering in a local hospital 

from recent surgery James Langston, 

assistant at the local Florida, has been 

transferred temporarily to the Florida, 

Gainesville . . . Mark DuPree, FST district 

supervisor and president of the FST Employes 

Federal Credit Union, conducted the 

group's annual membership meeting in the 

Studio Theatre January 20. Several fine 

door prizes were awarded lucky numbers 

and refreshments were served after the 

meeting. 

The Dclmar Theatre, Fort Meade, owned 

by Mr. and Mrs. John Lawson, was destroyed 

by fire of undetermined origin in 

the eai-ly hours of February 2. The Lawsons, 

who operate the New Theatre at 

Palatka, recently closed a third theatre, 

the Martin at Wildwood. 

Standard of 

the Southeast 

HERSHEL D. 

PARKER 

"Dixie's Finest 

Speaker Rebuilding" 

1004 HOLLY STREET 

GADSDEN, ALABAMA 

SE-6 BOXOFnCE February 12, 1962

. . Vincent 

. . Arc 

. . Eddie 

! 

MIAMI 

Jârvin Reed, who runs Loew's Riviera 

Theatre, was approached by a woman 

in the lobby and she commanded. "Go inside 

and tell that boy to stop eating my 

son's popcorn." "Why don't you do it 

yourself?" asked Reed. "I can't," she replied. 

"'We're good friends with his 

DeBinkert. a member 

family" . 

of the Palette Club, exhibited oil paintings 

at the Mayfair Art Theatre. For 25 years a 

resident of Miami. DeBinkert, now retired, 

was employed at Miami Beach's exclusive 

Bath Club, where he constructed "ice carvings" 

or "sockles" for buffets and special 

functions. 

A recent double feature at Wometco's 

drive-in theatres: "Let's Make Love" and 

"Never on Sunday" ... A Tennessee Williams 

play, "Sweet Bird of Youth," will have 

its screen premiere March 15 at the Carib, 

Miami, Miracle and 163rd Street theatres. 

Paul Newman, who stars in it, will be 

among the personalities coming to the 

Hollywood -type festivities Wometco plans 

for the opening . lighting equipment 

is being installed at the Olympia Theatre 

to improve screen projection. 

Addie Addison, publicist, who was in 

town recently shouting the praises of 

"Sergeants 3." was sporting a new watch, 

set in his belt buckle . Schaffer 

has been installed for a second term as 

president of the Footlighters Club . . . Dean 

Murphy was assisted by Earl Wilson and 

Irv Kupcinet in emceeing the annual 

Miami Variety Club's Show of Shows for 

the benefit of Variety Children's Hospital 

at Miami Beach Auditorium Thursday (8i. 

Victor Levine, former barker of Miami 

Tent 33, and Harold Gardner were cochairmen 

of the event. 

Lillian Claugbton, head of Claughton 

Theatres, was chairman for the recent Fete 

du Soleil (Festival of the Sun), annual 

benefit for the Dade County American 

Cancer Society unit at the Deauville Hotel. 

The musical extravaganza was staged by 

Burdine's department store . . . When Jack 

Leonard of LaPena's steak house entertained 

for 57 volunteer workers for Variety 

Children's Hospital, four waitresses who got 

$20 in tips donated the money to the 

hospital. 

Lubbock Circle Looted 

LUBBOCK, TEX.—Buiglars looted the 

Circle Drive-In Theatre, Tahoka Traffic 

Circle, causing damage estimated at $150 

and taking equipment and cash valued at 

more than $150. Police said looters broke 

into foui- pinball machines on an afternoon 

while the theatre was closed, 23 ice cream 

sandwiches and two camera lenses valued 

at $150 a pair and some tools also disappearing. 

The machines and the concession-projection 

building were damaged. 





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C. D. Harris Goes to Waco 

As Manager for Dr Pepper 

WACO, TEX.—C. D. Harris of Dr Pepper 

Co.'s field marketing staff, has been appointed 

manager in Dr Pepper Co.'s subsidiary 

bottling operation here. He fills the 

post vacated by Charles Leathers, who resigned 

to accept the position of assistant 

manager with the Dr Pepper Bottling Co., 

Roanoke, Va. 

Just prior to Harris' recent promotion, 

he was zone manager of the company's 

zone 6 territory, a high-volume sales area 

comprised of 17 Dr Pepper franchised 

bottling operations. 

Jock Mahoney, starring in MGM's "Tarzan 

Goes to India," is the screen's newest 

Tarzan. 

Anti-Bingo Move Near 

For Maryland Allied 

BALTIMORE—A course of action is in 

preparation against the alleged spread of 

bingo violations in and around this city, 

according to plans announced by the Allied 

Motion Picture Theatre Owners of 

Mai-yland. 

Executive secretary Jack L. Whittle 

states the league's decision results from 

a recent sui'vey concerning bingo games 

and their effect upon the motion picture 

business. Dui'ing a board meeting of the 

Allied group this week, Victor Savadow, 

owner of the Patapsco, Victory and Hollywood 

theatres, chose the bingo situation as 

a topic for his informal address. 

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flefrt'shing, flavorful ade-type beverages prepared from 

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taste delight that will bring them back again and 

again. This is the kind of business that will boost your 

profits. 

Cramores instant dri-syrups, for ade-type beverages 

come in ten rich fruit flavors— orange, lemon, pink 

lemon, lime, grape, orange-pineapple, fruit punch, 

cherry, strawberry and black raspberry. These Cramores 

dri-syrups are portion packed in foil bags that 

solve storage problems and eliminate waste— another 

boon to bigger profits. 

Contact your wholesaler and order Cramores now for 

dispenser or individual pack use. Ask him about the 

Cramores jet dispenser deal. 

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BOXOFFICE February 12, 1962 SE-7

ATLANTA 

ÔMPIs Edythe Bryant, president Bernice 

Hinton Lois Cone and Anita 

Wright; Mr. and Mrs. J. C. Bald, parents 

of Mi-s. 

Hinton, and Ferol Raines, her sister: 

John Mullis, husband of service chairman 

Jean Mullis. and Viola Waddell, her 

mother, and six Red Cross aides entertained 

approximately 65 patients of the Highview 

nursing home at a bingo party. Homemade 

pound cakes were donated by Viola Waddell. 

Pat Brown. Lois Cone and the staff 

of United Artists . . . WOMPI has entered 

the WGST Community Club awards campaign 

for the fom-th consecutive year. The 

Filmrow women have won about $4,000 in 

the previous contests. Cochairaian Opal 

Tate and Jean Mullis attended a coffee at 

the WGST studio on the Georgia Tech 

campus to learn the contest rules . . . 

WOMPI voted to combine its Boss of the 

Year and installation dinner come May. 

Sandy Fox, Theatres Service, moved into 

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Carrying mThis Seal 

^^~' 


in America's Leading Theatres

— 

Young Stars Honored 

By Variety at Dallas 

DALLAS— Yount! film stars Troy Donahue 

and Yvette Mimieux climaxed a day of 

Dallas acclaim and honors Satiu'day evening 

i3i with the acceptance of awards at 

the Variety Club's Oscarstars of Tomorrow 

banquet. It was a busy day for the two 

young film stars who were made citizens 

of Dallas immediately upon their aiTival 

at Love Field. 

The next 12 houi's was a stream of activity. 

Followintj the airport reception the 

twosome left for a visit at the Variety 

Club's new building for Dallas Services for 

Blind Children. Between 3 and 4 p.m. the 

pair attended a press reception. Among the 

group also attending the party were the 25 

winners selected from the large group that 

cast ballots in the Oscarstars of Tomorrow 

poll. 

The two visitors then were off to cocktails 

at the Variety Club at 7:30 p.m. and 

left for the Majestic Theatre where they 

appeared onstage at 7:45 p.m. They returned 

to the Variety Club for dinner at 

8:30 and received their awards at 9:30 p.m. 

Among the dignitaries on hand for the 

event were Henry King, director of "Tender 

Is the Night." Chill Wills and the voice of 

Walt Disney. 

From California Disney called to accept 

an award due his young film star. Hayley 

Mills, who is in England. Both Miss Mills 

and Donahue were winners in the first 

Oscarstars of Tomorrow poll. With the 

honor goes a Marky statuette. 

Miss Mimieux was selected as Astrostar 

of 1962. 

The Variety Club affair was presided 

over by Gordon McLendon, chief barker 

of the club. 

The Oscarstars poll was conducted last 

fall by Interstate Theatres and KLIF. 

Donahue was last seen in "Susan Slade" 

and Miss Mills in "The Parent Trap." Miss 

Mimieux will be seen in two major MGM 

productions this season, including "The 

Four Horsemen of the Apocalypse." 

WB Central Sales Meet 

Led by Ed Williamson 

DALLAS—A conference of Warner Bros, 

central division managers was scheduled 

for the Sheraton Hotel here Thursday and 

Friday i8, 9i with Ed Williamson, WB 

sales executive, in charge. Also conducting 

sessions were to be Larry Leshansky, coordinator 

of field sales activities, and Ralph 

lannuzzi, head of the playdate department. 

Branch managers included in the central 

division are R. H. Dunbar. Chicago: H. C. 

Vogelpohl, Dallas: J. S. Young, Des Moines; 

J. Kaitz, Milwaukee: M. B, Adcock, Minneapolis, 

and Don Tullius, Oklahoma City. R. 

Hirz, manager of the Omaha booking office, 

also was included. 

Aonm^, 

BOONTON, N. J. 

Tradeshow Is 

At Texas Convention 

12 Major Updatings 

In Denver Territory 

DENVER, COLO.—Twelve area theatres 

made major improvements in 1961, with 

much of the equipment supplied by the 

local National Theatre Supply Co. office. 

In addition, three new theatres were opened 

in the territory. 

The fii-e-damaged Kimo Theatre, Albuquerque, 

N. M., was renovated by Frontier 

Theatres, with an enlarged proscenium 

arch, new Walker screen, stage di-aperies, 

concession stand, carpeting and complete 

remodeling. 

Westland Theatres' Chief at Colorado 

Springs installed new Alexander Smith 

Nylwood carpet, new drapes, new decorations 

and Simplex XL mechanisms. The 

Fox Centennial Drive-In, Denver, installed 

new Eprad in-car heaters, and the Dogie, 

a Black Hills Amusement Co. house at 

Newcastle, Wyo., installed Alexander Smith 

carpet and newly upholstered chairs. 

Renovation of tlie Fox Rio Grande, Las 

Cruces. N. M., included installation of new 

carpeting, Bevelite letters, Walker screen, 

new drapes and wall panels. The Fox 

Southeast Theatre, Salt Lake City, installed 

new carpets. Walker screens and drapes, 

and the Peak Theatre, Colorado Springs, 

put in new carpeting, XL projectors, 

Walker screen, drapes, redecoration and 

recovered chaii-s. The Fox Egyptian at Ogden, 

Utah, made similar installations. 

Sero Amusement Co. completely rebuilt 

and equipped the Redwood Drive-In, Salt 

Lake City, and the Fox Academy at Pi-ovo 

installed new carpeting, drapes and Walker 

screen. 

STOP SPEAKER 

Atfraction 

DALLAS—Everything for the drive-in 

from food to marquee signs—was being 

moved into the exhibition hall at the 

Statler Hilton Hotel for the tenth annual 

convention of the Texas Drive-In Theatre 

Owners Ass'n beginning Tuesday and extending 

through Thursday. 

R. E. Davis, president, was on hand early 

supervising details of the tradeshow, which 

was shaping up as the biggest and best in 

the history of the di'ive-in group which 

claims the distinction of being the only 

exclusively outdoor theatre as.sociation in 

the nation and Texas' only exhibitor organization. 

The directors meeting was scheduled for 

Tuesday morning. There will be no other 

meetings that day, left open for viewing 

the many supplies and equipment at the 

tradeshow. Alexander Film and Filmack 

Trailer Corp. will host a cocktail party 

Tuesday evening. 

John Stembler, president of Theatre 

Owners of America, will be the main 

speaker. 

'Liaisons' Bow After 'Dolce' 

LOS ANGELES—The west coast premiere 

of "Les Liaisons Dangereuses" has 

been scheduled by Astor Pictures for the 

Beverly Hills Music Hall. The Roger Vadim 

production will follow "La Dolce Vita." 

currently playing at the house. 









LOSSES 

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BOXOFFICE :: February 12, 1962 SW-1

DALLAS 

gympathy to Roy Smith, office manager 

at Universal, who died following eigtit 

years of painful illness. Mrs. Smith spent 

several months last year at the Will Rogers 

Memorial Hospital in Saranac Lake, N.Y. 

. . . K. C. Lybrand sr., who owned the 

Majestic Theatre at Wills Point many 

years, died. The theatre has been operated 

in recent years by K. C. Lybrand jr. 

Hazel Martin of the Paramount staff announced 

the birth of her first gi-andchild, 

a baby girl . . . Virginia Martin of UA 

entered the Parkland Hospital Monday 

1 12) 

for heart surgery . . . Dorothy Mealer, 

Paramount staffer, celebrated a birthday 

with a party at Cattleman's hosted by her 

coworkers. 

C. p. Jaeger to AA-TV 

HOLLYWOOEV—C. P. Jaeger, former 

network executive, has been named director 

of national programming for Allied 

Artists-TV. He formerly was an executive 

with Flamingo Films and eastern sales 

manager for MGM-TV. 

Gary Cooper Museum Gets 

Stills From Star's Films 

HELENA, MONT.—The proposed Gary 

Cooper Memorial Museum has a good stai't. 

It has received a collection of old posters, 

informal photographs and movie stills from 

the Beltman archives and Brown Bros, of 

New York. 

Included in the Beltman collection were 

24 still pictures from Cooper movies and 

colored movie posters promoting some of 

Cooper's most noted films. Ten informal 

photographs of Cooper were donated by 

Brown Bros, and included four pictures 

from his boyhood in Montana. 

The collection 

was accepted by Michael 

Kennedy, director of the Historical Society 

of Montana, who said they would be housed 

in the historical society museum in Helena 

until funds have been obtained to build a 

special Gary Cooper Museum here in the 

actor's home town. 

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Swedish Oscar to 

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HOLLYWOOD — Ingmar Bergman's 

"Through a Glass Darkly" has won the 

Swedish Academy award as best picture of 

1961, and also has been nominated by the 

Swedish government as its official entry 

in the Hollywood Oscar contest for best 

foreign language film. 

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Stella Stevens Gets Part 

Opposite Elvis Presley 

HOLLYWOOD—Stella Stevens goes to 

producer Hal Wallis on loan-out for Paramount 

to play opposite Elvis Presley in 

"Gumbo Ya-Ya," which Norman Taurog 

will direct this spring in New Orleans. 

Miss Stevens will play a night club singer 

in love with Presley, who portrays an entertainer. 

Screenplay of "Gimibo Ya-Ya," a 

Creole expression meaning "evei-ybody talks 

at once," is by Edward Anhalt from an 

original by Allen Weiss. 

John Guillermin. young Britisher, directs 

MGM's "Tarzan Goes to India." 

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"the industry's first supplier of the last word in advertising" 

window cards • heralds • 

calendars • ad mats 

HOLLYWOOD—Stars and personalities 

nominated for 1962 Golden Globe awards 

of the Hollywood Foreign Press Ass'n formally 

accepted their nomination certificates 

at a gala champagne party at the 

Ambassador Hotel. Ingrid ClauTnont, president, 

and Bertil Unger, chaii-man of the 

board, officiated at the presentations. 

The nomination box score by releasing 

companies showed United Artists, 19; Warner 

Bros., 11: Colmnbia and Paramount, 

tied with five: Walt Disney-Buena Vista, 

four, and three each to Allied Artists, 

MGM, 20th-Fox and U-I. 

SAN ANTONIO 

flônferring with Azteca officials here were 

Luis Anciola of Cimex and producer 

Felipe Mier jr. of Mexico City. They also 

attended the opening of a new bill at the 

Alameda Theatre headlined by Tony 

Aguilar . Osvelia and Patricia, 

daughters of Don Alfonso Rosas Priego, 

producer leader at Mexico City, were 

visitors in San Antonio. 

. 

Also in town were Albert Zarzana of the 

Al-Ray theatres in Houston ; Eni'ique Flores 

and wife of the Rio Theatre, Mission; 

Benito Silva, Mexico Theatre, Carrizo 

Springs, and Mateo Vela, Azteca, Galveston 

. . Jack S. Chalman. advertisingpublicity 

supervisor here for Interstate, has 

been promoted to a position at Dallas. 

Succeeding him here is Clarence H. Moss, 

who has been a newspaperman and press 

agent for years. 

Maria Garcia has been promoted to 

cashier at the Joy Theatre ... P. Hernandez 

is the new manager at the National. 

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OMAHA. NEB R A S K A 

Eddie Albert Is Emcee 

HOLLYWOOD—Eddie Albert, currently 

starring in "Who's Got the Action?" with 

Dean Martin and Lana Turner, flew to 

San Francisco to be master of ceremonies 

at the convention of President Kennedy's 

Food for Peace. Albert has long been a 

pix)minent worker for Meals for Millions, 

a program which supplies food to underfed 

areas. 

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1 

EL PASO 

J^n acquaintance of 30-odcl years agro in 

Cumberland, Md., was revived recently 

in Juarez, Mexico, at the La Fiesta Theatrerestaurant 

when John C. Wilson, Boxoffice 

representative here, talked over old 

times with Eddie Peabody, undisputed 

"King of the Banjo." Peabody rounded out 

a two-weeks engagement on the 7th. Efrem 

Valle owns and operates the La Fiesta, 

while Don Cange does the pi-ogi-amming. 

"EI Paso Movie Ratings," as published in 

both local newspapers by the audio visual 

committee of the women's department of 

the Chamber of Commerce, began appearing 

daily. As necessaiy from time to time, 

the information will sihow at a glance how 

Drive -In 

Theatremen: 

feature pictui-es are rated so that parents 

of children at the questionable age will 

know what they are peiTnitted or recommended 

to view. As an on-the-spot report, 

here is how certain product is rated: 

Bachelor Flat (Plaza)— A; Journey to the Seventh 

Planet (State)— A; Loss of Innocence (Pershing)— A; 

Ride o Crooked Trail and Time to Love (Palace) 

NL; The Mask and Everything's Ducky (Bordertown 

Dnve-ln and Crawford Theatre)—AY ond F respectively. 

This was only o portiol listing, for all theatres 

are involved in the ratings. A denoted adults; 

AY, adults and young people ages 14 to 18; F, 

fomily or oil ages, and NL specifies "no listing" or 

"no rating listed." 

Saturation bookings of "The Mask" were 

occupying the spotlight at fom- sliowplaces: 

Bordertown North Screen, Bronco, Crawford, 

and the Del Norte Drive-In. All were 

shown with cofeatures and cartoons . . . 

Advertised as an all teenage program, the 

Bordertown South Screen provided four 

lower-bracket features: Rock All Night, 

Shake, Rattle and Rock, Dragstrip Riot, 

and Rock Around the Clock. Dan Negoban, 

managing the North Loop Drive-In for 

Bollison Theatres of Santa Pe, scheduled 

these four pictm-es in competition : Girls in 

Prison, Cool and the Crazy, Runaway 

Daughters, and Refonn School Girl. This 

program cazTied the rating of NL mo rating 

listed). 

Martin Woods, with Modern Sales & Service, 

Dallas, was in town a few hours on 

the 30th to check on progress of the new 

I'oof being put on Interstate's Plaza . . . 

Gunther B. Habenicht, who has been assistant 

to Bill T. Bohling at the Cinerama 

Capri, has resigned and joined Cai'ter's 

flower shop at 2310 North Piedras St. . . . 

Pepper, a long-haired Chihuahua dog in 

the Bill White household for several years, 

passed on. Bill is manager at C. D. Leon's 

Crawford Theatre. 

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salary of most theatre attendants, is easily installed, and is always on the job 

Lyie Deutrich, owner and manager of 

several Clock drive-in restaurants here 

joined with Lone Star's Clarence Habenicht, 

manager of the El Paso Drive-In 

Theatre, to promote a capacity audience 

for a recent Wednesday, considered to be 

the slowest night of the week. A 50-cent 

purchase at any drive-in restaurant was 

good also for admission to the theatre. 

Over 2,000 customers swai-med the drivein 

from dusk until midnight. Habenicht 

figm-ed his profit would come from the 

snackbar, and it did! Free balloons were 

given to each yomigster with the purchase 

of a bag of buttered popcorn. 

"Seven Wonders of the World" received 

about as much space as merchandise in 

the recent midweek large-space Food 

Mart ad. Bill Bohling, manager of the 

Cinerama Capri Theatre, has a co-op deal 

with the Pood Mai-t chain where Food Mart 

patrons received two 50-cent Cinerama 

coupons with each purchase of $5 in groceries. 

Coupons were good Mondays thi'ough 

Fi-idays. Bohling reported patronage at the 

Capri has been "wonderful." Admission 

ranges from $1.50 top to 90 cents. 

Civic Rehabilitation Is 

Paced by Theatre Updating 

MOUNTAIN VIEW, CALIF.—Hailed as 

the "first voluntary step" in this town's rehabilitation 

program, the remodeled Mountain 

View Theatre was reopened with special 

ceremonies attended by city officials. 

Mayor Charles M. Moore cut the ribbon at 

the theatre door while other city officers 

and Chamber of Commerce officials looked 

on. 

The mayor said that the completed theatre, 

which was updated at a cost of $150,- 

000, serves as an indication of how Castro 

street, on which the theatre is located, can 

be beautified through the citywide rehabilitation 

program. 

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BOXOFnCE :: February 12, 1962

— 

. . James 

• 

USE 

AMARILLO 

n petition is being circulalcd among the 

students of the Tulia High School in a 

protest against the •moially degenerating 

influence of films that dominate the majority 

of theatre bookings in Tulia." It was 

reported that over half of the student body 

has signed this petition and a movement 

is under way to gain support of other towns 

in this area who have the same beliefs 

about their moving picture schedules. However, 

there are those here who believe such 

a movement is without any real basis of 

worry, even in view of the sudden rain of 

censorship desires of several groups hereabouts 

for books to be removed from the 

school libraries and other general matter. 

Most pictures are morally miobjectionable 

and those that have adult themes are run 

for adults only. As an example, the Interstate 

circuit is showing "The Roman 

Spring of Mrs. Stone" here at the Paramount 

with no children's tickets being sold. 

Interstate city manager Jack King got 

his picture on the front page last week, 

appearing with a wire muzzle strapped to 

his mouth. It was the portrayal of a man 

who had not paid his State poll tax before 

the deadline and had lost his voice as a 

voter. But King maintained he had already 


HOLLYWOOD takes fop 






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paid his before he made the pose. 

Near summer weather has prevailed in 

the Golden Spread for more than a a week 

and moviegoers have had every opportunity 

to get out to theatres. Even the Twin 

Drive-In reopened both screens for one 

Saturday night of good business after 

running one side only since November . . . 

The heat wave did bring about the oldfashioned 

flu in a number of cases. Owner 

Carl Benefiel of the Victory was one who 

went down with the bug. 

Paramount manager Art Crespin ran 

sneak previews on two successive Sunday 

nights The first was "Lover Come Back," 

which will not open until late in the month. 

This preview was followed by "Tender Is 

the Night," their next booking change . . . 

State projectionist A. L. Blankenship and 

his wife, who works at the Victory, took a 

pleasure trip to Dallas over the weekend. 

State manager Claude Hanley held over 

"Babes in Toyland" through the Satm-day 

matinee with three showings and started 

"Twist Around the Clock" for an early prevue 

run at 8 p.m. for two showings, prior 

to its regular three-day run beginning the 

following day . . . "The King of Kings" 

opened at the State on a roadshow engagement 

Wednesday i7) with three showings 

daily. It got off to a good advance start 

with an 8-column scene mat in color on the 

amusement page during the week and additional 

scene mats in black and white 

on Sunday. It was also cross-plugged in 

the other Interstate theatres locally. Admission 

will be $1.25 evenings and weekends, 

$1 weekday matinees, 75 cents for 

student cards and 50 cents for childi-en . . . 

Esquire manager Brad Rushing can be 

seen riding around town on a motor bike. 

"The Music Man" will have two performances 

in Lubbock followed by a 

matinee and night staging here next weekend 

. E. Floyd, employed in 

several theatres and drive-ins here for some 

years, has sold his TV repair business. 

U. S. Films Often Produce 

Unexpected Impact 

STAMFORD, CONN. — Veteran Motion 

Picture Export Ass'n representative Frank 

Gervasi discussed "The Impact of Hollywood 

Abroad" at a meeting of the Stamford 

Women's club. 

American films, especially westerns, are 

very popular and the impact of motion pictures—good, 

bad or indifferent—is not 

always what would be expected, Gei"vasi 

said. 

Even in the American "gangster films," 

he continued, the Communist-indoctrinated 

youth sees that the policeman in 

America is a friend of the people, there 

really are many cars in our streets, our 

stores filled with merchandise, etc., thus 

refuting Communist propaganda. 

However, if the film industry in America 

is to survive, Gervasi said, it must produce 

wholesome, clean, adult motion pictures 

that have something to say. 

Audubon Retitles Film 

NEW YORK — "Sweet Violence" will be 

the American release title of Audubon 

Films' "Douce Violence," the foreign picture 

in Cinemascope starring Elke Sommer, 

according to Ava Leighton, director of 

sales. 

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BOXOFHCE Pebruai-y 12, 1962 SW-7

. . Also 

I 

OKLAHOMA CITY 

yê received word that a fire which broke 

out in the lobby of the Woodward Theatre 

eai-ly the morning of Sunday, January 

28, was soon extinguished by the 

Woodward fire department, but that damage 

from the flames, smoke and water came 

to about $5,000. Vance and Ben Terry, the 

owners, had the house open on schedule at 

the Sunday matinee. They also have the 

Terrytime Drive-In and the Terry Theatre, 

now closed, at Woodward. 

Two more theatres have been entered by 

robbers. A large safe containing an unlôJiMe 

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disclosed amount of money was cajTied 

from the front office of the suburban Dell 

City Theatre and down two flights of 

stairs and along a front aisle to an exit. 

R. Lewis Barton, the owner, indicated the 

burglars earned what they got. The next 

night, the Knob Hill, also a Barton theatre, 

was robbed of about $50. In this case two 

men were arrested soon afterward with the 

wrapped coins still on them. 

The Plaza Theatre team i-olled a high 

three-game of 2.268 in the Filmrow Mixed 

Bowling League play at Puddin Head Lanes. 

The high team single of 799 was rolled by 

the Will Rogers Theatre team. Sam Mauldin 

tui-ned in 571 for the men's high threegame, 

while Dolores Parley had 454 for the 

women. Dave Spake rolled a 214, with Paul 

Kerns following with 207. The .standings: 

Team W 

Lakeside ... .44 

Will Rogers . 44 

Plaio 39 

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"Speedy" Moulder, who operated the Criterion 

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Drive-In at Wynnewood: Clint Applewhite, 

Liberty at Carnegie; Johnny Jones, partner 

and city manager for Video. Shawnee; 

Mr. and Mrs. Bill Petty. Rio. Grandfield; 

George Jennings, 81 at Comanche; Milan 

Steele. Buffalo at Pawnee, and Roland 

Collier. Bulldog Theatre. Weatherford. 

Sebe Miller jr., Buena Vista at Dallas, 

brought along his father, who was connected 

with 20th-Pox for many years. 

While son Sebe was conducting his business 

along Filmrow. father Sebe was visiting 

with Grady James and Hank Yowell, 

both of whom have been with 20th-Pox for 

many years . coming up from Dallas 

was Sol Sachs, Continental Pictures, 

and Jim Pi'itchard, Allied Ai-tists. 

William E. Branson, 86, died recently at 

Winslow, Ariz. He was the father of Otis 

L. Branson, who operates the Sunset Drive- 

In at Muskogee. The elder Branson was a 

conductor and brakeman for the Kansas, 

Oklahoma & Gulf and also the Midland 

Valley railroad for many years before retiring 

and moving from Muskogee to Arizona. 

PauUne Tucker has taken over the operation 

of the El Rancho Theatre at Ringling 

from H. E. Crow, effective February 

2 . . . Mrs. Bill Petty, who operates the Rio 

Theatre at Grandfield. reports she has 

taken over the operation of the Roxy and 

Rex theatres and 55 Drive-In at Munday, 

Tex. Her husband spends most of his time 

on a ranch near Munday recuperating from 

a heart ailment. They have a son wlio 

looks after the operation of the theatres. 

Mrs. Petty spends most of tlie week in 

Grandfield and the weekends in Munday. 

Said Bill, when he was in Oklahoma City 

recently: "I want to know what is going 

on around the rest of the country, so here 

is my check for one year's subscription to 

the National Executive edition of Boxoffice." 

Writers Yell for Referee 

In WB 'Chapman' Case 

HOLLYWOOD — The Screen Writers 

Guild has been called in to arbitrate the 

matter of screen writing credit on Warner 

Bros.' "The Chapman Report." The studio 

had planned to give full credit to Gene 

Allen for the fifth and final script on the 

film, a decision objected to by Wyatt 

Cooper, author of the third script. Helen 

Deutsch penned the original screenplay 

from Don Mankiewicz's treatment of the 

Irving Wallace novel, following which Ron 

Miller wrote a screenplay, followed by 

Cooper and Noel Langley. 

Although AUen developed the final script 

from which director George Cukor worked, 

each writer's script will be considered by 

the guild arbitration committee. The film 

is currently being edited by producer Richard 

Zanuck. 

Choice of showmen everywhere 

FOR SPECIAL 

MOTION 

PICTURE 

SERVICE 

TRHILERS 

Address your next order to 

135 Hyde St. Son Francisco 

}. CAirPORNIA * GERALD L KAPSKI PDES 

BOXOFHCE February 12, 1962

— 

— 

— 

— 

Timely '7th Planet' Is 

Fast 205 in Omaha 

OMAHA — Although Astronaut Glenn 

didn't get to make his space trip as scheduled 

he probably should get some credit 

for the skyrocketing gross at the Admii'al 

and Chief theatres. Owner Ralph Blank 

reported that "Journey to the Seventh 

Planet" more than doubled the average 

figures. Jack Klingle. city manager for 

Cooper Foundation Theatres, said "Julius 

Caesar" did strong business in its second 

week at the subui-ban Dundee. Downtowners 

did just soso. 

(Average Is 100) 

Admiral Journey to the Seventh Planet (AlP); 

Teenage Zombies (AlP) 205 

Cooper Seven Wonders ot the World 

(Cinerama), 1 0th wk 125 

Dundee Julius Caesar (MGM), revival, 

Omoha ^Hey, Let's Twist! (Poro); 

2nd 

Too 

wk. 

Late 

. .150 

Blues (Pora) 100 

Orpheum Madison Avenue (20t-h-Fox) 100 

Stote The Wonders ot Aladdin (MGM) 90 

Has Big Edge 

"Innocents' 

In Minneapolis Opening 

MINNEAPOLIS — "The Innocents," 

which opened at the Gopher Theatre, did 

the best business among all offerings with 

a rating of 200 per cent. Runnenjp was 

"One, Two, Three." in its seventh week at 

the St. Louis Park, with a rating of 150 

per cent. Business generally was aided by 

a few days of comparatively mild weather 

when the theiTnometer got up near 40 degrees. 

Avolon—^Not Tonight, Henry (IFD); Sapphire 

(U-l), revival, 6th wk 125 

Century Search for Paradise (Cinerama), 

return run, 3rd wk 90 

Gopher The Innocents i20th-Fox) 200 

Lyric Soil a Crooked Ship (Col), 3rd wk 130 

Mann Flower Drum Song (U-l), 7fh wk 100 

Orpheum Mysterious Island (Col) 125 

St. Louis Pork One, Two, Three (UA), 7th wk. 150 

State Tender Is the Night (20th-Fox), 2nd wk. 65 

Suburban World The Sond Castle (de Rochemont) 100 

Uptown Murder She Said (MGM) 140 

World Summer and Smoke (Para), 3rd wk 90 

Roadshow Films Stay High 

In Mild Milwaukee Week 

MILWAUKEE—"South Seas Adventure" 

and "King of Kings" were the best grossers 

in that order, for the week, with "Flower 

Drum Song" in third place. Elsewhere 

among the first runs the returns were said 

to be from "fair" to "good," with nothing 

to be proud of. considering the weather. 

Downer A Cold Wind in August (Aidart), 3rd wk. 150 

Oriental The Romon Spring of Mrs. Stone 

(WB), 2nd wk 100 

Paloee—South Seas Adventure (Cinerama), 

6th wk 300 

Riverside The Innocents (20th-Fox) 125 

Strond King of Kings (MGM), Sth wk 250 

Times Coll Me Genius (Confl), 2nd wk 85 

Tower The Roman Spring of Mrs. StoiK 

(WB), 2nd wk 125 

Towne— Flower Drum Song fU-l), 6th wk 175 

Warner Soil a Crooked Ship (Col) 120 

Wisconsin The Happy Thieves (UA); Seoson of 

Passion (UA) 75 

Ballontyne Loses Appeal 

To State Supreme Court 

OMAHA—The Nebraska Supreme Coui-t 

has reversed a Douglas County District 

condemnation suit award to the Ballantyne 

Co. of Omaha, a firm which specializes in 

film sound and electronic equipment. 

The district court had ruled that Ballantyne 

of Omaha should receive $45,871 as a 

tenant of the property condemned for the 

construction of the Omaha Municipal Auditorium. 

The company moved from its old 

location to 1712 Jackson St. 

The company had appealed the award, 

asserting that it should receive $69,258 for 

costs of disassembling and moving. 

Ted Mann Adds Two More 

To Twin City Circuit 

MINNEAPOLIS— Expanding his scope of 

operation. Ted Mann took over the Varsity 

and Campus theatres near the University 

of Miimcsota Wednesday i7i on a lease 

from Sol Fisher for 20 years. 

The expansion of Mann's circuit follows 

his operational pattern throughout the city 

in that the Campus and Varsity are arttype 

houses like Mann's Westgate. Suburban 

World and World theatres in Minneapolis. 

The additions bring to 12 the 

number of theatres Maim operates in the 

Twin Cities. Other theatres in his circuit 

include the Orpheum, Mann. Academy and 

Edina theatres in Minneapolis and suburbs 

and the Orpheum. Strand and World theatres 

in St. Paul. 

He recently bought controlling interest 

in the Dupont Circle Theatre in Washington. 

D.C.. also an art house. 

Mann said he plans to continue the 

showings of some art films at the Campus 

and Varsity and may even intensify the 

policy by booking some special films which 

It's 

will appeal to the academic community 

near the university campus. 

Fisher has entered the pancake business 

in partnership with William Volk. Volk 

last year severed his partnership with his 

brother Sidney in the operation of several 

neighborhood theatres, including the Terrace 

and Riverview. 

Fisher and Volk plan to open a chain of 

restaurants known as the "International 

House of Pancakes." They have the franchise 

for Minnesota as well as Eau Claire 

and LaCrosse. Wis. Their first one will be 

located in the Sun-Ray Shopping Center 

east of St. Paul. This will be followed 

shortly by one in the Minneapolis suburb 

of Crystal. They hope to have six. 

Other Twin Cities theatremen who have 

entered the pancake house business include 

Martin Lebedoff and Charles Rubenstein, 

who have the local franchise for Uncle 

John's pancake houses. Both Lebedoff and 

Rubenstein. however, still maintain their 

theatre interests. 

Time for Film Industry to Rate 

Its Own Product, Says Forum Head 

LINCOLN—Mrs. C. M. Stewart, president 

of Lincoln Films Forum, believes the 

motion picture industry has received "a 

final warning." In the current Films 

Forum bulletin, she concludes; 

"The intense, unabated public criticism 

of motion picture story content and treatment, 

the opposition to suggestive, misleading 

film titles, advertisements and illustrations, 

the demands for establishment 

of some kind of censorship and the mounting 

requests for a classification of rating 

system by the industry should be accepted 

by it as final warning. 

"The alternative is. of course, governmental 

regulation or less and less public 

patronage or both. 

"The industry has a defense against all 

these critics ... a safeguard against the 

indiscriminate and irresponsible, moneyhungry 

producers who go to extremes on 

so-called realistic adult treatment of objectionable 

subject matter. It is the same 

defense and safeguard it has had for years: 

its own Production Code. It is time for the 

industry to uphold the Production Code 

and make its self-regulatory measures 

work as effectively as possible." 

Mrs. Stewart believes a classification, a 

guide to audience suitability, may be helpful. 

She would call it an advisory rating 

.system of the industry, rather than classification. 

"I believe." she contends, that the industry 

can be even more helpful by giving 

in a few, straightforward, well-chosen 

words the subject matter of each film. No 

two people view a film in the same way. 

With a knowledge of the story content, the 

parent, the individual, may judge and be 

his own censor of entertainment for his 

family and himself. 

"I believe, too, that the exhibitor, attuned 

to his community, should be the responsible 

judge of what goes on his screen." 

Mrs. Stewart doubts that anyone is asking 

or expecting all film content and treatment 

to be suitable for whole-family entertainment. 

She notes the Disney productions 

gathered five Blue Ribbon awards since 

last January. The Lincoln Films Fomm 

president is a voting member of the National 

Screen Council, which awards the 

monthly Blue Ribbons. 

"Despite its failings, its many mistakes," 

Mrs. Stewart concludes, "the motion picture 

industry has contributed to the enrichment 

of our lives ... all the more 

reason that those of us who honestly want 

wholesome films for our families and ourselves 

must insist upon the strict adherence 

to the motion picture code and application 

of the code seal on each picture; upon discretion, 

good taste and restraint in treatment 

of adult subjects. 

"We must emphasize and help to publicize 

the better films, and then we must 

patronize the better films." 

Wayne Macura Promoted 

NEW HAVEN — Nutmeg circuit has 

named Wayne Macura to managership of 

the County Cinema Fairfield. 





They last indefinitely, eosily washoble, and 

are PROVEN BUSINESS pullersl 



BOXOFTICE February 12. 1962 NC-1

. . . Lou 

. . Ralph 

. . Buck 

. . 

. . 

I 

MILWAUKEE 

n nother Milwaukee Pi'ess Club dinner and 

theatre party was held on a recent 

Saturday evening. The dinner was held at 

the Press Club with Russ Mortensen, general 

manager of Standard Theatres, and 

Louis Orlove. 20th-Pox publicist and theuwives 

as guests, then Press Club members 

in turn became the guests when they went 

to the Riverside Theatre. Scotty Moffet, 

club manager with rolling brogue, was the 

toastmaster at the dinner. The Riverside 

attraction was "Tender Is the Night." 

Jack Carson packed 'em in at Ray Boyle's 

Swan Theatre, playing Sam Levene in 

"Make a Million." The play closed January 

28, and now there is another Milwaukeean 

here, Pat O'Brien, who is playing the lead 

in "Father of the Bride," also at the Swan. 

The Variety Club headquarters was 

seething with activity and pressui-e, with 

Variety Week. Pebmary 11-17, in the offing. 

Radio, press and TV were being 

alerted with releases and scripts; 'Variety's 

message was to appear in the city hall 

tower's Ughts, and on many of the city's 

theatre marquees, with the annual Vai'iety 

Club's radio-press and TV luncheon Monday 

(12) at Fazio's and the installation 

of officers affair on the 14th at the Pfister 

Hotel winding up the festivities. All are 

aimed at secui-ing recognition for Variety's 

fund-raising campaign for $50,000 needed 

to help maintain the Variety Club epilepsy 

clinic at Mount Sinai Hospital, to which 

already over $125,000 has been contributed. 

The Milwaukee Journal's TV-Screen section 

ran a full-colored fix)nt page on "Cleopatra," 

with more pictures and stories within 

.. . June Glory (Mrs. John Tobler), 

fabulous Chicago entertainer two decades 

ago, is now "on a hunk of land" in the 

town of Delton, Sauk County, raising garden 

produce and chickens. She staiTed in 

the original Om- Gang comedies of years 

ago in Hollywood, then headed back for 

Chicago where she danced with Joe Saunders 

and his orchestra, Kay Kyser, Johnny 

"Scat" Davis, Art Kassel and Paul Whiteman. 

In May of 1942, while dancing at the 

Casanova Club, June lost her balance on 

slippery footing as she was doing a back 

aerial and crashed to the floor. She fractured 

two vertebrae in her back and her 

dancing career was over. 

authority on spooky stuff, science fiction 

and all that sort of thing. He's won many 

prizes for his scary getups. He began collecting 

odds and ends 30 years ago dealing 

with science fiction, and now has about 

300 books, some 500 volumes of magazines 

< all bound in buckram 

> 

and hundreds of 

paperbooks on the 

, 

subject. Hoffman, who 

is connected with Madison Newspapers at 

Madison, has published an index on science 

fiction articles. 

Lloyd Shearer's article in January 7 issue 

of Parade, titled "What Kind of Motion 

Pictm-e Do You Really Want?" is making 

the rounds in tliis area. Liked this part of 

it: "A poll-taker would stop people on the 

street and say, 'Would you like to see a 

motion picture based on the life of Sister 

Kenny, the Australian nui-se who devised 

a method of treating victims of infantile 

paralysis?' Practically evei-yone questioned 

said yes. After all. Sister Kenny was a noble, 

self sacrificing woman. When a movie 

on her life was released, it laid an egg, despite 

the fact that it stan-ed Rosalind Russell. 

Why? Because the people who said 

they would like to see such a movie, failed 

to patronize it. Considered it too depressing!" 

DES MOINES 

Tônald Bowin, former manager at Mission, 

Kas., is the new manager at the 

Waterloo at Waterloo, Iowa. The theatre is 

owned by the Dickinson Operating Co. of 

Mission . Olson, U-I manager at 

Des Moines, reports that "Flower Di-um 

Song," which is doing a teriffic business 

throughout the territory, was responsible 

for the largest gross in the history of the 

Waterloo film house. 

"Babes in Toyland," which continued to 

pull the youngsters in through a second 

week at the Orpheum, was entertainment 

for the oldsters at Newton. The Capitol 

there played host to residents of the Jasper 

County Home at a matinee performance . 

David Kane was in from New York working 

with U-I here on "Lover Come Back" 

and Iva Levy headed for Florida 

and sunshine . Manbeck returned 

after a vacation in the south. 

Stu Hoffman, of Black Earth, Wis., is an Tony Abramovich, city manager for Tri- 

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states Theatre Corp. here, and Chick 

Evens, 20th-Fox exploitation representative 

from Kansas City, were busy setting up 

newspaper, TV and radio publicity for a 

lush fashion show in connection with 

"Tender Is the Night." The two ran interference 

for Betty Barton, 20th-Fox styles 

consultant, who came to town loaded down 

with four trunks of high-fashion wardrobe 

used in the film. The picture opened the 

9th at the Des Moines Theatre. 

No crocus or robins sighted yet, but Central 

States drive-in managers convened 

for their annual meetings, making spring 

seem not so far away. Sessions were at 

Omaha on the 6th and 7th and at Cedar 

One 

Rapids on the 8th and 9th . . . 

Central-Stater, Vern Carr, got a jolt when 

he went out to check his shuttered Southeast 

14th Drive-In here. He not only found 

a smashed neon snack bar sign, but apparently 

someone had used the place for 

target practice. Every piece of glass on the 

premises had been hit with BB shots. 

The 'WOMPIs are at it again, this time 

working evenings on clerical tasks for the 

Easter Seal center. The Des Moines 

WOMPI group, though relatively small in 

numbers, must have a stockpile of energy. 

Headed by Leone Matthews, they're always 

doing something worthwhile . . . Thelma 

Washburn, U-I booker, had a famUy 

shindig at her house with relatives from 

Wichita and her niece Pat Kinser, 

Chicago, who is attending Central College 

at 

Pella. 

. . 

Joe Young, Warner Bros, manager, went 

to Dallas to attend a district meeting . 

The flu bug bit Margaret Rowson and 

Virginia Jacobs at Metro ... Ill in the 

hospital at Des Moines was Fran Boyce's 

hu.sband. Fran is assistant cashier at 

Warners . Columbia screened the muchtalked 

about "Advise and Consent" due to 

be released in June ... At Paramount, 

they're talking up their Easter release, 

"The Man Who Shot Liberty Valance," 

with John Wayne and James Stewart . . . 

Too bad Gov. Norman Erbe. who's searching 

for an Iowa state fair gimmick can't 

shove the exposition up four months 'instead 

of one week) to coincide with 20th- 

Fox's new "State Fair," also, alas, due at 

Easter. 

Seen on the Row: Earl Kerr of Pine, 

Colo., and Carl Schwanabeck, his Knoxville 

manager; Harrison Wollcott. Eldora; 

Dick Kuhl, Greenfield, and George Carpentier 

and Bob Danico from the Quad Cities. 

Correction: H. M. Grunke 

Operating O'Neill Airer 

KANSAS CITY—A statement in the 

Omaha column of January 29 that "Brad 

Bradshaw is the new manager of the drivein 

at O'Neill, Neb.." was incorrect, according 

to a letter received by Boxoffice from 

Harmon M. Grunke. 

"Brad Bradshaw was manager here from 

1957 to 1961." said Grunke, "and then I 

took over in 1961 and had Mr. Bradshaw 

as my booker and buyer. This year, however. 

I am on my own and Mr. Bradshaw 

is now manager of the Hilltop Drive-In, 

Gregory, S.D. I have a five-year lease 

on the O'Neill Drive-In with option to 

renew it for five more." 

Nita Talbot plays a starring role in 

Paramount's "Who's Got the Action?" 

NC-2 BOXOFHCE February 12, 1962

ASSsTTTI^SiSL 

••''â'tShVtoVVrnttd 

eyes. T.th«3'\j;;sl, the 

AU PRESENT. 

RAYMILIAND 

EDgARAUANPOtS 

C0L0R«N»PANAViS10N 

CO-ST*"'**^ 

IDNTACT YOUR 

iJnXanjiationaL 

\ 

AMERICAN INTERNATIONAL PICTURES 

OF MILWAUKEE 

ED GAVIN 

212 West Wiscoosin Are. 

MILWAUKEE 3, WIS. 

AMERICAN INTERNATIONAL PICTURES 

OF NEBRASKA & IOWA 

MEYER L STERN 

1508 DoTcnport StrMt 

OMAHA. NEBRASKA 

INDEPENDENT FILM DISTRIBUTORS, INC. 

ABBOTT SWARTZ 

74 Glenwood Avenue North 

MINNEAPOLIS 3, MINN.

. . Mary 

. . Ras 

. . Ben 

I 

OMAHA 

T)on Shane, chief barker of Variety Tent 

16, reported that ticliet sales for the 

inaugural party and dance February 25 at 

the Paxton Hotel ballroom "are going 

great." Proceeds will go to Variety Club's 

special charity fund. Tent 16 is making 

regular contributions to the Children's 

Sight Center and the Hattie B. Munroe 

Home. Other projects are under consideration 

. . . The Variety auxiliary met at the 

Hilltop restaurant last week to map a 

membership drive and make project plans. 

Eskel Lund, exhibitor at Viborg, S.D., 

visited the Row and one Pilmrower told 

him the spring thaw must be on. But Lund 

reported his area had less snow than 

Omaha. Hazel Dunn, exhibitor at Valentine 

near the state's north line, also reported 

they had had very little snow all 

winter ... A break in the zero grip Old 

Man Winter had clasped on this area had 

some exhibitors talking about drive-in 

activity, but that faded when a whipping 

wind over the weekend dropped readings 

from the 60s and 70s back to February 

levels. 

Ronald Reagan, motion picture and television 

star, told a Norfolk Chamber of 

Commerce banquet of 600 persons that 

Americans are losing their freedom by installments 

and said, "'We must pin down 

those who solicit our votes as to where they 

stand on old-fashioned economy" . . . Frank 

Larson, 20th-Fox manager, and salesman 

Tony Goodman attended a sales meeting at 

Des Moines last week . Frangenberg. 

Fox cashier, continued her torrid 

bowling pace with her sixth 500 series in 

seven nights of league bowling. 

. . . Barney 

Herman Gould, who recently sold his 

interest in the Center Drive-In Theatres, 

dropped a card to Pilmrow friends from 

Arkansas en route to Florida, where he 

plans to make his home . . . S. J. Backer, 

exhibitor at Harlan said "Bachelor Flat" 

over the weekend was the best turnout he 

had had since the holidays 

Brotman of the Paradise Theatre at Moline, 

111., was a visitor on the Row. Also stopping 

in to see old friends were Earl Kerr, 

Pine, Colo., and Jules Gerllck, divisional 

\ a screen game, 








3750 Ookton St. * Skokic, Illinois 

manager for Lopert Pictures at Los 

Angeles. 

Ray Mellenberndt, who has the Rapids 

Theatre at Rock Rapids, Iowa, is getting a 

new station wagon . Anderson, 

shipper for Universal and Allied Artists, returned 

to work after an absence of three 

weeks due to a case of pneumonia . . . Exhibitors 

on the Row included Nebraskans 

Jame Raitt, Genoa; Mr. and Mrs. Jack 

March: Howell Roberts, Wahoo: Phil Lannon. 

West Point; Oscar Johnson, Falls 

City; Bill Zedecker, Osceola, and lowans 

Byron Hopkins, Glenwood and Villisca, and 

S. J. Backer, Harlan. 

Stage-Film Policy Chosen 

At Minneapolis Homewood 

MINNEAPOLIS—Paul Fink, who formerly 

operated The Padded Cell, a night 

spot, and two associates, Dick Gold and Al 

Cohen, will reopen the Homewood Theatre, 

a neighborhood house on the north side of 

the city, on a combination legit-motion 

picture policy. 

The theatre has been closed since 1953. 

Prior to that it was operated by Martin 

Lebedoff. In recent years the theatre 

building was used by Col. Frank Sloan for 

a furniture and office equipment business. 

All theatre equipment had been stripped 

from the building . 

Fink and associates obtained seats and 

projection equipment, including Cinema- 

Scope, from the shuttered White Bear 

Theatre at White Bear Lake. The latter 

house was bought some time ago by "Bud" 

Albrecht from Howard Goldman of St. 

Paul. 

This is one of the few shuttered theatres 

here to reopen in recent years. Plans are 

to show good second-run films, foreign and 

art-type pictures, revivals of better old 

films and a few classic silent pictures. 

There also will be live entertainment on 

the stage. Fink and his partners hope to 

get musical acts of the type that are 

booked by night clubs—name singers, 

pianists and instrumental groups. Some 

comedy and novelty acts are a possibility 

also. 

"My chief idea is to give the kids between 

17 and 20 a chance to see live entertainment," 

Pink said. "This is the group that 

can't go into a night club because they are 

under age and couldn't afford to anyway." 

Plans for the theatre's reopening also include 

kiddies matinees Saturday and Sunday 

with such stage entertainment as puppet 

shows or personal appearances by 

motion pictures and television favorites. 

It is likely that a flat $1.75 admission 

will be charged for the adult shows. Opening 

of the theatre has been set tentatively 

for April 1. 

Red Oak, Iowa, Exhibitor 

Frank Good Dies in Iowa 

RED OAK, IOWA—Funeral services were 

held last week for Prank Good, local exhibitor 

who died at his home. He had been 

hospitalized earlier at Veterans Hospital in 

Omaha but his death came as a shock to 

the community. 

Good had operated the lowana Theatre 

here for approximately 30 years. A nmnber 

of exhibitors and personnel from film 

offices in Omaha attended the services. 

A sister and one of his two brothers plan 

to continue operation of the lowana. 

MINNEAPOLIS 

Quena Vista will move its offices March 1 

. . Bill 

to 1104 Currie Ave. in the Graphic Ai-ts 

Building, it was amiounced by Avron 

Rosen, exchange manager. The exchange 

has been located at 74 Glenwood . 

Levy, operator of the Heights Theatre in 

suburban Columbia Heights, vacationed in 

Mexico. 

Don Smith, general manager of Pioneer 

Theatres, is on a tour of the circuit's 

houses in Iowa. He also will spend a day 

in Des Moines and a day in Omaha visiting 

the exchanges. In Omaha Smith also will 

meet Herman Fields, stockholder in the 

circuit, who now lives in California. 

Larry Wilk, onetime booker for Allied 

Artists, is the proud father of a baby girl. 

He and his wife now live in southern California. 

His father Reno, who operates 

drive-ins at St. Cloud and Minot, N.D., and 

his mother Dorothy are spending the 

winter in California . Katz, Universal 

exploiteer, was in from Chicago to 

set up the campaign for "Lover Come 

Back," which opens at the State, Minneapolis, 

Friday (16) and the Orpheum, St. 

Paul, February 23. 

Thieves stole the car of Marvin Maetzold, 

head booker at Columbia, from behind the 

exchange. The theft occurred early in the 

morning while Maetzold was working. 

Police so far have no clues . . . New exchange 

managers Mike Lee of United 

Artists and LeRoy Smith of MGM were 

welcomed at the Variety Club meeting 

Monday ( 

5 > . 

The Variety auxiliary will sponsor its 

annual Sweetheart Valentine party 

Wednesday il4) at the clubrooms in the 

Pick-Nicollet Hotel. Cocktails will be 

served at 6:30 p.m., with a buffet dinner 

at 7:30 p.m. The program will include 

favors, dancing, games, prizes and singing. 

Tickets are $5 per person. 

John Dugan, Bill Lyons 

Assume New UA Duties 

OMAHA—John Dugan, former sales 

manager for United Artists in Omaha, has 

taken up his new duties as exchange manager 

for United Artists in Des Moines and 

Bill Lyons, who had been with Columbia 

in Des Moines, is now United Artists sales 

representative here. 

Dugan succeeds Gene Jacobs, who has 

been moved to the home office in New 

York. Dugan had been with United Artists 

in St. Louis before coming to Omaha and 

before that he had been an exhibitor and 

managed theatres in Kansas City. 

Lyons is returning to familiar territory 

as he once had been with Columbia here. 

He has been serving as office manager with 

Columbia in Des Moines. 

FOR A GOOD 

TRAILER 


QUICKTIME 


— 



FILMACK 

1327 South Wabash Chicago, IHinois 

NC-4 BOXOFFICE :: February 12, 1962

Valley at Cincinnati 

To Fine Associates 

CINCINNATI—One of the most interesting 

business transactions in local theatre 

circles occurred Pebruai-y 1 when the Cincinnati 

Theatres Co. acquired the Valley 

Theatre in a 15-year lease from Lou 

Wiethe, former owner of the Valley and 

the Valley Shop-In center. 

The 1,335-seat Valley was built 11 years 

ago by Wiethe as part of the Valley Shop- 

In Center, the first shopping project of its 

type in this area. The center was sold last 

week by Wiethe, who retained a 15 -year 

lease on the house, which he has now sublet 

to Cincinnati Theatres. 

With the acquisition of the Valley, the 

Cincinnati Theatres, which recently 

bought the Rube Shor estate interests in 

the downtown Keith and 11 other area 

houses from the S&S Corp., will have improved 

its buying position by giving the 

company a prestige house which will continue 

the reserved-seat policy initiated in 

1957 by Wiethe with "Around the World 

in 80 Days." 

The major stockholders of the Cincinnati 

Theatres are Meyer Pine, LeRoy Kendis 

and Marshall Fine, all from Cleveland, 

and Peter J. Palazzolo. Cincinnati. Meyer 

Pine is president of the 22-house Associated 

Theatres in Cleveland, and his son Marshall 

is president of the National Allied 

and the Independent Theatre Owners of 

Ohio. 

Cincinnati Theatres will be a half-owner 

of the 1.000-seat theatre Palazzolo is building 

in his Hyde Park shopping center 

which is scheduled for completion in 

September. 

Jack Haynes. general manager for S&S 

Corp., is Cincinnati Theatres general manager: 

and Carl Ferrazza is in charge of 

advertising and promotion. William Forg 

and his entire staff are to continue at the 

Valley which is currently playing AA's "El 

Cid." Esther Nemo, who has had excellent 

results in managing the film's group sales, 

will continue in that capacity for the duration 

of the "El Cid" run. 

Wiethe, who has worked continuously to 

make the Valley the prestige house that it 

is, will take an extended vacation. He is 

bowing out of the business with an unprecedented 

string of successful film runs 

to his credit, and is giving the new operators 

a boost with the splendid advance 

sales of the current "El Cid." 

Because of Wiethe's astute showmanship, 

the success of the film had a head start by 

his giving Ray Nemo, exploiteer. free rein 

in the advance promotion. 

New Creighton Company 

Acquires, Reopens Lyric 

CREIGHTON. NEB.—Closed 11 months, 

the Lyric Theatre has been reopened by a 

group of local business and professional 

men who organized a corporation and purchased 

the building and equipment from 

Cliff and Fritz Largen, owners of the theatre 

for many years. 

Special family prices prevailed the first 

two nights. Matinees are being held regularly 

on Saturdays and Sundays, beginning 

at 2 p.m. Evening shows start at 7. with 

the doors opening a quarter-hour previously. 

GRKETINGS FOR FRANKIE—Frankie Avalon sang over most of the TV 

and radio stations during a day's visit at Cleveland. He not only plugged his new 

album but also "Sail a Croolied Ship," which opened at the Allen three days after 

his visit. Exhibitors as well as the press folk were invited to a luncheon Columbia 

gave for Avalon and the film. Among those present were, left to right: Blair 

Mooney of the Cooperative Theatres of Ohio; Dick Wright, district manager of 

Stanley Warner Theatres (the Allen has the film) and Joseph Lissauer of the 

Skirball Bros. Theatres. 

Critic Sees Films, Plays 

As Sordid, Depressing 

COLUMBUS — Depressing movies and 

plays that emphasize the sordid and decadent 

side of life are not entertaining, 

said Ron Pataky, theatre editor of the Columbus 

Citizen-Journal, in his column. He 

said that as long as audiences flock to this 

type of play or film, writers will write them 

and producers will produce them. 

"I can't believe that this is the type of 

entertainment the people of the world 

. . 

want." he added, "yet the new plays keep 

coming, the foreign moviemakers keep producing; 

then Hollywood gets on the bandwagon, 

and the people keep flocking to see 

them." 

Pataky said that if the requirements of 

his job did not demand that he attend all 

new plays and movies, he'd be "strongly 

tempted" to eliminate a good many from 

his schedule, hoping that other people 

would do the same. 

He singled out Tennessee Williams, Lillian 

Hellman, Erskine Caldwell and 

Shelagh Delaney as examples of writers 

who emphasize the seamy side of life. 

"As long as we attend this kind of play 

or movie, they'll keep producing them . 

and as long as they keep producing we'll be 

faced with one depressing evening after 

another," he concluded. 

'Story of San Michele' 

Rights Acquired by WB 

LOS ANGELES—United States-Canadian 

distribution rights have been acquired by 

Warner Bros, for "The Story of San 

Michele." German film based on the Axel 

Munthe novel of 30 years ago. Warners 

previously owned the literary pi-operty but 

Gloria Films of Munich acquii-ed the right 

to film it providing an English version was 

made and WB was given certain global releasing 

rights. Gloria retained German releasing 

rights, and Warners chose U.S. 

rights. 

"Tarzan Goes to India," an MGM release, 

is the 27th of the Tarzan series. 

Busy Variety Week 

By Detroit Tent 5 

DETROIT—The most extensive series of 

activities in the history of Variety Tent 5 

got under way Sunday with the advent of 

Variety Week. 11 through the 17th. 

From the civic viewpoint, the outstanding 

event is the designation of Grand 

Circus park, around the point of which all 

eight downtown first run and roadshow 

theatres are visible, as Heart of Variety 

Park. The week's program: 

Sunday. February 11—Proclamation of 

Variety Week by Gov. John B. Swainson 

and Mayor Jerome P. Cavanaugh. 

Monday—Inaugural luncheon at the 

clubrooms in the Tuller Hotel, following a 

cocktail hour, with reservations in charge 

of Robert McNabb. 20th-Fox manager. 

Tuesday—Reception at the clubrooms at 

5 p.m. for press folk. 

Wednesday—Premiere of "The West Side 

Story" at the Madison Theatre for the 

benefit of the Variety growth and development 

center, followed by a champagne reception 

for patrons at the Book Casino in 

the Sheraton-Cadillac Hotel. 

Thursday—Reception at the clubrooms 

at 5 p.m. for radio and television personnel. 

Friday—Special reception at 5 p.m. 

Saturday—Official unveiling of the 

newly decorated clubrooms at a gala ball 

and St. Valentine party sponsored by the 

Barkerettes. 

Plautus' First 

Effort 

To Be 'The Deaf Heart' 

HOLLYWOOD—The initial project of 

Plautus Productions, headed by producer 

Herbert Brodkin, will be "The Deaf Heart," 

with United Artists financing and releasing. 

The property will be screenplayed by 

John Vlahos. and Piper Laurie has been 

signed to star in the drama which was 

originally presented on television's Studio 

One series of plays. 

BOXOFFICE :: February 12, 1962 ME-1

— 

— 

— 

— 

I 

COLUMBUS 

T ou HoUeb, executive of Monarch Theatres. 

Chicago, has resumed management 

of the In-Town auto theatre in subui-ban 

Whitehall. The In-Town operated by 

Monarch, was managed by Holleb from its 

opening in 1955 to 1960, when he went to 

Chicago. 

Art Linkletter, radio and television 

personality, is the first star signed for the 

1962 Kenley Players' summer stage season 

at Veterans Memorial. Linkletter will star 

in "Father of the Bride" the week of June 

19. The season will open June 12 with a play 

to be announced. It is reported that the 

Kenley management is 

negotiating with a 

number of stage, screen and television stars 

for the three months' season. 

William Ellis and Nita Hutch. WVKO 

radio personalities, were emcees at premiere 

festivities for Lowell Thomas' "Search 

for Paradise" at RKO Grand. 

Collins Theatre in Joliet 

Victim of $45,000 Fire 

JOLIET, ILL.—Fire destroyed the Collins 

Theatre on a recent Wednesday night, 

firemen losing the battle to flames that 

reached as high as 200 feet in subzero 

weather. The theatre at 668 Collins was 

empty, having been operated only on Sunday 

in recent yeai-s. 

Mrs. Hope Angeles, owner of the theatre, 

estimated the damage at $45,000. Cause of 

the fire was undetermined. 

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Names of 17 Founders 

Added to Museum Roll 

HOLLYWOOD—Seventeen names have 

been added to the growing founder member 

ranks of the Hollywood Museum Associates. 

New members from film, television, radio, 

recording and general business fields 

are Eddie Alperson, James T. Aubrey, Sidney 

P. 

Brody, Victor Carter, Robert Cobb, 

Guy Delia Cioppa, Don Pedderson, Bobby 

Heifer. Stanley Kramer, Francis Lederer, 

Jerry Lewis, Bart Lytton, Joel McCrea, Abe 

Meyer. William T. Paley, Dr. Frank Stanton 

and King Vidor. 

The name of each founding member will 

be inscribed on a Wall of Honor in the rotunda 

of the museum at the time of its 

dedication. Construction on the museum 

on Highland avenue across from the Hollywood 

Bowl is expected to begin late this 

year. 

DETROIT 

Fred Walton, manager of the Berkley 

Theatre, and one of the few active motion 

picture managers who still carries on the 

dignified legitimate theatre tradition in 

which he grew up, sends an interesting 

color slide of his special marquee promotion 

for "Breakfast at Tiffany's." He's always 

coming up with something original . . The 

. 

Martha Washington Theatre in suburban 

Hamtramck, an oldline family operation, 

has been formally reregistered, with 

Florian J. and Theodore F. Manteuffel 

and Anastasia Lewandowski as the proprietors. 

BOWLING 

DETROIT — Local 199 took two from 

Theatre Equipment Co. to hang onto first 

place by a single point, while Altec took 

all four to tie National Carbon. National 

Theatre Supply could only score one from 

Amusement Supply in the Nightingale 

Club Bowling League. 

Team W L Team W L 

Local 199 42 30 Altec 38 34 

Theatre Equip. .41 31 Ams't Supply ...34 38 

Not. Carbon ...38 34 NTS 23 49 

The high scorers were: Eddie Waddell, 

203-244, 614; Roy Thompson, 204-192, 563; 

Nick Forest, 205, 540; Joe Foresta, 190, 538; 

Bill Pouchey, 200, 529; Edgar Douville, 209, 

529; Bud Gates, 192, 519; Matt Haskin, 210; 

Carl Mingione, 195; Jack Colwell, 196. 

Eddie Waddell lost the high single of the 

season when he choked up with a string of 

strikes going. Little Joe Foresta shook 

when he saw his high mark was threatened. 

Captain Jack Lindenthal is out of 

the bowling with a bad ankle, with Ed 

Douville taking over his duties. Matt Haskin 

says it's not so hard to learn after his 

first 200 of the season. 

A quartet made the splits—Howard Denial 

the 3-7-10, Bill Bradley and Robert 

Bloch the 5-7, and George Haskiia the 4-5. 

DEMBEK CINEMA SERVICE 

926 Fox Theatre BIdg. 

Film Buying and Booking — Mimeographing 

Complete Sen/ice for the Exhibitor 

Phone woodward 1-6347 

Detroit 1, Mich. 

'Drum' Makes History 

In Long Detroit Run 

DETROIT — "Flower Drum Song," a 

holdover in its fifth week, made history 

here by leading even a top-flight first run, 

"The Roman Spring of Mrs. Stone," which 

took second place in the attendance contest. 

A second holdover, "Pocketful of Miracles," 

continued to charm patrons in its 

sixth week and was third in the percentage 

ratings. 


Adams Colossus of Rhodes (MGM), 2nd wk 85 

Fox—The Devil's Hand (Crown-SR); Bloodlust (SR) 90 

Grand Circus Poclcetful of Miracles (UA), 6th wk. I 10 

Madison The Romon Spring of Mrs, Stone (WB) 125 

Mercury One, Two, Three (UA), 6th wk 90 

Michigan Flower Drum Song (U-l), 5th wk. ... 130 

Polms 

The George Roft Story (AA), The 

Pirote and the Slave Girl (Crest-SR) 105 

Trans-Lux Krim Les Liaisons Dongereuses 

( Astor), 3rd wk 200 

"Drum Song' Stays Popular 

In Cincinnati's Keith 

CINCINNATI—Considering the springlike 

weather, the many strong live attractions 

here this week, and that the 

movie amusement fare contained all holdovers 

with the exception of two new arrivals, 

first-run managers were relatively content. 

"Flower Dmm Song" in its second 

week at the Keith was in first position at 

200, followed by "The Devil's Eye" in its 

fourth week at the art Guild with 170, and 

"EI Cid" in its seventh week at the 'Valley 

held at 165. 

Albee One, Two, Three (UA), 2rvd wk.. 95 

Capitol King of Kings (MGM), 12th wk 50 

Esquire A French Mistress (F-A-W), 2nd wk. . . 85 

Grand The Happy Thieves (UA) 90 

Guild The Devil's Eye (Jonus), 4th wk ! ! ! ! 1 70 

Hyde Park Love ond the Frenchwoman 

(Kingsley), return run , 

100 

Keith Flower Drum Song (U-l), 2rKl wk ..!200 

Palace The Wonders of Aladdin (MGM) 80 

Twin Drive-In The Second Time Around 

(20th-Fox), subrun 1 10 

Valley— El Cid (AA), 6th wk 165 

Controversial French Film 

Packs Cleveland Art House 

CLEVELAND—The Fi-ench import, "Les 

Liaisons Dangereuses," figm-atively killed 

'em at the Colony Art. whamming in with 

a mighty 450. Other spots were mostly okay. 

Allen Journey to the Seventh Planet (AlP) ...135 

Colony Art Les Liaisons Dangereuses (Astor).. 450 

Continental Art Night Affair (President) 80 

Heights Art A Summer to Remember (Kingsley) 105 

Hippodrome Flower Drum Song (U-l), 7th wk. ..110 

Ohio King of Kings (MGM), 13th wk 90 

Palace Tender Is the Night (20th-Fox), 2nd wk. 80 

State One, Two, Three (UA), 2nd wk 100 

Stillman Murder She Said (MGM) 95 

Westwcxjd Art Two Women (Embassy), 5th wk., 

2nd run 1|5 

F. E. Ferguson Entertains 

With 'Flower Drum Song' 

NEW HAVEN—In traditional showmanship 

gesture, Franklin E. "Fergie" Ferguson, 

general manager of the Bailey Theatres, 

hosted top celebrities of the community 

at New Haven opening of U-I's 

"The Flower Drum Song." 

The teaser-ads were geared to the intriguing 

theme, "Everything's Really NEW 

—But the Friendly Ti'adition!" 

John Kelleher provided organ music and 

guest stars included Jay Clark, WAVZ 

personality. 

"The Interns," a Columbia film, toplines 

Cliff Robertson, Michael Callan, James 

MacArthur, Nick Adams, Suzy Parker, Haya 

Harareet, Anne Helm and Taffy Powers. 

ME-2 BOXOFFICE :: February 12, 1962

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corpse, the 

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?:S:sT,^ctSa.an.H,ourse. 

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EDÂHAUANPOES 

COlPR.-oPANAViS10N 

iftRDNEV.HEMHERWGEL- 

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HMEL COURT 

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pNTACT YOUR 

REALART FIGURES 

JAY M. GOLDBERG 

SELMA G. BLACHSCHLEGER 

1632 Central Porkvoy 

CINCINNATI 10, OHIO 

ALLIED FILM EXCHANGE

*^ iMimii 

. . Eileen 

former 

CINCINNATI 

'£he many friends of Lillian Ahern, Paramount 

booker, extend their sympathy 

to her in the sudden death of her husband 

John T. from a heart attack at their home 

recently 

. . , Mitchell Blachschleger, operator 

of the Palace at Dayton and drive-ins 


HOLLYWOOD fakes top 







3750 Ookton St. • Skokie, Illinois 

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CHETEK, WISC. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 

21 OS Payne Ave. 

Detroit, Mich. 

Clevelond, Ohio. 

in Piqua and Pairborn, was in satisfactoiT 

condition after suffering a heart attack 

when he collapsed on a downtown street 

two weeks ago. 

Tri-State Theatre Services is booking and 

buying for 23 Drive-In, 

owned by J. M. 

Wurtland, 

Mahaffey 

. . 

Ky.. 

Ruth 

. 

Gruener, Paramount assistant cashier, is 

the owner of a new Pontiac . . . Joe Alexander, 

Albee manager, returned from a 

short vacation in Florida . 

Burbrink, 

Columbia receptionist, treated her 

co-workers to ice cream and cake on her 

birthday. 

Duke Hickey, U-I exploiter, was in for 

the opening of "Flower Drum Song" at the 

Keith . . . Also in town were William 

Kramer. Gloversville. N.Y., and Gus Lynch, 

Cleveland, district manager. Schine circuit: 

Guy Greathouse, Aurora, Ind.; Carl 

Pfister, Troy, and Steve Vradelis and Zeke 

Pappas, Dayton. 

Jack Haynes, general manager, Cincinnati 

Theatres, and his wife, attended the 

graduation of their son James B. from the 

Central Michigan University at Mount 

Pleasant. Young Haynes. who majored in 

business administration, has become affiliated 

with a local department store. 

A comedy of errors caused quite a rumpus 

at the neighborhood Western Plaza 

Theatre recently when a woman called out 

"bingo" on a $500 board and was not 

recognized. Western Plaza is one of six 

suburban houses that play bingo each week, 

ail at the same time with the calls being 

made from the 20th Century Theatre, for 

the benefit of the Institutum Divi Thomae 

Cancer Research fund. Due to a momentary 

breakdown in communications, the 

woman's call went unheeded, and it took 

the combined efforts of two squad cars of 

police an hour to calm down the disgruntled 

players at Western Plaza. The 

lady's feathers have been smoothed now, 

as she was declared the winner of the $500 

board, and she will be back again with all 

the other players to try for another big 

prize. 

CLEVELAND 

peter Bellamy, son of the late Paul 

Bellamy, former editor of The Plain 

Dealer, and grandson of Edward Bellamy, 

who is best known for his "Looking Backwards," 

has been appointed drama critic 

of The Plain Dealer. He succeeds Harlowe 

Hoyt, who has retired to continue his 

writings. He is author of "Town Hall 

Tonight" and he plans at least two more 

books along this line. Hoyt has also been 

a playwright as well as critic. Bellamy is 

a Harvard graduate and has been on newspapers 

for nearly 20 years. At one time he 

was movie and drama critic of the now 

gone Cleveland News, so he has had considerable 

experience in the field of criticism. 

Add February birthdays: Marshall Fine. 

h3ad of Associated Theatres and president 

of the Motion Pictui'e Theatres Owners of 

Ohio and president of Allied States. Which 

one? Answer withheld on advice of counsel. 

But still in the 30s! 

The new secretary in the Paramount exchanje 

for Manager Harold Henderson is 

Beatrice Hart, who had been with the 

Paramount exchange in Pittsburgh for 11 

years. 

Sol Gordon has returned from a swing 

of the 18 theatres in the Selected Theatres 

circuit, to check on the MOM reissues 

booked by the chain. Selected Pictm-es is 

handling the reissues for the Cleveland, 

Cincinnati. Indianapolis. Pittsburgh and 

Ditroit areas. 

This is the Big Week for Tent 6. Affairs 

began last night Uli with a screening of 

Disney's "Moon Pilot" for barkers and the 

auxiliai-y. Tonight the Cleveland Motion 

Picture Salesmen's Club will celebrate its 

25th anniversary. Hosts are Chief Barker 

Leonard Mishkind and barker Jack Lewis 

of Umversal. Tuesday night will be the 

$3 to $10 reserved seat premiere of "West 

Side Story" in Loew's Ohio Theatre for the 

benefit of the tent's permanent charity. 

Ohio Boystown. 

The radio, TV and sports personalities 

luncheon will be held in the clubrooms, 

1810 Euclid Ave., Wednesday noon, with 

barkers Ted Levy of Buena Vista and Bill 

Twig of Warner Bros, as hosts. Thursday 

the luncheon will honor the founders of 

Tent 6 and all past chief barkers, with 

barkers Sam Oshi-y, UA exchange manager, 

and Ray Schmertz. 20th-Fox manager, as 

hosts. All new officers and directors of the 

charity (Boystown) will be installed at a 

special luncheon in the clubrooms. This 

week will go out with a gala blaze Saturday 

night with a special buffet dinner and 

entertainment, with host and hostess 

Leonard and Ceil Mishkind and Irwin and 

Annette Shenker officiating. 

Eddie Catlin of the Warner exchange still 

is on the sick list and in Community Hospital, 

Berea. still not even ambulatory due 

to lobar pneumonia. Visitors are limited to 

two and must carry 

"passes." 

Bill Twig has rounded out seven years 

as exchange manager here for Warner 

Bros. He came to Cleveland Feb. 7. 1955. 

He has gone to the west coast (Burbank, 

Calif. I 

to attend one of the several regional 

meetings now being held by WB. During 

this trip he will present in person the Cleveland 

Critics' Circle Awards to the "best new 

faces" of 1961 to Connie Stevens and Horst 

Buchholz. They were made at the Leonard 

Greenberger 

i 

Cleveland exhibitor) 

memorial dinner earlier this month. 


Large Core 


means 

MAXIMUM LIGHT 

in Illinois—Gardener Theatre Service, Inc., 2B31-33 N. Clark St Chlcogo—Buckingham 

I-0S9I 

in Kentucky— Stondord Vendors of Louisville, Inc., Louisville Phone 

587-0039 »«*-«., ill 

in Michigon— Notionol Theotre Supply, 

Evenly Distributed 

Detroit—Woodword 1-2447 

ji 

ME-4 

BOXOFFICE :: February 12. 1962

— 

— 

— 

High Quality of New Films Spurs ATC Midwinter Drive 

American Theatres Corp. launched its 

midwinter promotion drive recently with a 

meeting in the home office in downtown 

Boston, which was attended by all ATC 

managers and home of- 

managers, district 

fice personnel. Samuel Pinanski, president, 

assisted by Edward Canter, treasurer, presided 

over the day-long session, which featured 

the showing of product trailers from 

all major and independent companies. 

Pinanski stressed the high quality of the 

new product in his remarks, and both enthusiasm 

and optimism regarding the 

forthcoming product wa^ expressed by all 

in attendance. 

Guests at the meeting include publicity 

men and managers from all Boston exchanges. 

They were: U-I, Meyer Peltman 

and Bucky Harris; Columbia, Tom O'Brien 

and John Markle; Paramount, John Moore 

and Arnold Van Leer: Warner Bros., William 

Kumins and Floyd Fitzsimmons; 

MGM, Ben Bebchick: Buena Vista, Herb 

Schaefer and John Feloney: 20th-Pox, Al 

Levy and Phil Engel; Embassy, Joe Wolf; 

Ruff Associates, Eddie Ruff and Mel Saffner; 

Continental, Stan Davis; United 

Artists, Bob Hazard and Joe Mansfield, and 

Second National, Harry Segal. 

Pinanski is seen at the center. 

'Drum' Keeps Its High 

New Haven Standing 

NEW HAVEN—It was another firm week 

for "Flower Drum Song," still the town's 

most popular first-run attraction, in its 

sixth Whalley frame. 


Crown A Cold Wind in August (Aidart); Across 

the Bridge (Rank-SR), revival 90 

Lincoln A Summer to Remember (Kingsley) .... I 15 

Loew's College One, Two, Three (UA); Sointly 

Sinners (UA), 2nd wk 100 

Poromounf The Innocents [20th-Fox); The Purple 

Hills (20th-Fox) 105 

Roger Sherman Tender Is the Night (20t-h-Fox) .110 

Whalley Flower Drum Song (U-I), 6fh wk 125 

"Rocco' Moves; Still Tops 

Hartford for 3rd Week 

HARTFORD — Astor's Italian import, 

"Rocco and His Brothers," went into a 

third, moveover week (Cine Webb to Art 

Cinema 

I 

on the Lockwood & Gordon 

circuit. 

Allyn Too Late Blues (Para); Siege of Syracuse 

(Para) 90 

Art Cinema Rocco and His Brothers (Astor), 

3rd wk 115 

Cineroma This Is Cinerama (Cineroma), 20tti 

wk 100 

Cine Webb The Devil's Eye (Jonus) 100 

E. M- Loew's The Underwoter City (Col); Twinkle 

and Shine (Col), reissue 1 00 

Loew's Poloce—One, Two, Three (UA); Deodly 

Duo (UA), 2nd wk 90 

Loew's Poll King of Kings (MGM) 1 00 

Rivoli The Mark (Confl), 6t-h wk 90 

Strond Tender Is the Night (20th-Fox) 105 

Second Production Filmed 

By Connecticut Group 9 

HARTFORD—Elliott H. Kone, executive 

producer of Connecticut-based Group 9 

Production, anticipates an early sneak preview 

in a Hartford theatre of his organization's 

second effort. Photography on the 

film has been completed in New York and 

Philadelphia. The film is described as a 

science-fiction spoof. 

'Runaway," Group 9's first motion picture, 

is to go into national release shortly. 

Kone, a Hartford native, is also head of 

the audio-visual aids department at Yale 

University. 

Admission Scale Is 

a Critical Factor 

In Small'Towners 'Survival Effort' 

HARTFORD—Can two small-town Connecticut 

theatres move forward profitably 

in the face of tremendously increased competition 

from other recreational pursuits, 

plus the obvious fact that many of their 

potential patrons are moving farther and 

farther away from the theatres' general 

periphery? 

One can extend "Good try!" in the direction 

of the Rialto, Windsor Locks, managed 

by Loretta Sloweck, and the Colonial, 

Southington, managed by George Kroher. 

The theatres, in existence for three decades, 

are owned and operated by two Connecticut 

corporations, the Windsor Locks 

Rialto and the Southington Colonial. 

Since physical impact is of prime importance, 

both theatres have been following 

a continual pattern of house improvement, 

repair and alterations. The Rialto, 

Windsor Locks, has newly completed a 

$6,000 remodeling project—a sizable sum 

for a small-town situation. The remodeled 

front now features a colonial motif and 

fresh paint has been vigorously applied 

throughout the interior. 

Both Miss Sloweck and Kroher are quick 

to point out that their main population 

centers are no longer smack dab in the 

middle of Windsor Locks and Southington 

proper. Huge new suburban developments 

have blossomed forth in fringe areas. 

Price adjustment is constantly under 

study. The 90 cents admission has been 

permanently suspended at both theatres; 

in its place it is generally acknowledged is 

a more liberal approach (75 cents for 

adults, 50 cents for "students," and 25 or 

35 cents, depending upon an attraction's 

individual quality, for youngsters). 

Miss Sloweck and Kroher are responsive 

to audience discontent and when the price 

structure was maintained at 90 cents, they 

found considerable complaint. They 

thought it best, therefore, to discard the 

higher fee in favor of a more realistic 

scale, at the .same time hoping that the reduced 

tab would induce greater patronage. 

To date, there has been little upbeat in 

the boxoffice statements at the Windsor 

Locks Rialto and Southington Colonial; the 

managers are logical to the extent that 

unless they look to price revision, they may 

well be playing to permanently empty or 

even shuttered houses. They feel, moreover, 

that if the 75-50-35-25 approach 

does not bring in more customers, they will 

simply have to revise prices downward 

again. 

It is important to keep open, they told 

Boxoffice. but it is equally important to 

keep a basic price of primary appeal to 

people in highly industrialized communities 

some 15 to 20 miles distant from Hartford, 

the .state's population center. Both 

theatres play many days after first-run 

Hartford. 

Contacts are regularly maintained with 

church organizations, service clubs and the 

like for sponsorship of choice, quality 

films, both domestic and imported. Children's 

film programs are carefully booked 

to insure wholesome receptiveness and, on 

occasion, enteiprising merchants willingly 

provide trinkets, et al, as gestures of community 

prestige. 

Advertising is not overlooked, either. 

Newspaper readers are admonished, "Don't 

Stay Home All the Time—Get Out and 

Enjoy a Movie!" They're reminded, "Who 

Said Movies Were Tired and Ti-ite?—Come 

On Out— and Enjoy Yourself!" As for 

that ole debbil, the homescreen, the Rialto 

and Colonial ads spiritedly proclaim, "You 

Won't See THIS Film in Between the Commercials!" 

BOXOFFICE :: February 12, 1962 NE-1

. , SW 

. 

. . 

I, 

PROVIDENCE 

^he Leroy Theatre in Pawtucket has postponed 

its presentation of the opera 

fibii, "Lucia di Lammei-moor," until the 

early part of March, it has been announced 

by the management. The movie was 

originally scheduled for Pebruai-y 15 as the 

second in a series of filmed operas and the 

postponement was attributed to "the indifference 

to the splendid program of 

operas" scheduled at the Majestic in Providence. 

The charter of Art Cinema, a Providence 

corporation organized in 1957, has been 

forfeited, it has been reported by Secretary 

of State August P. LaPrance. It was pointed 

out that the firm had a 60-day period to 

appeal from the forfeiture. 

A new organization known as the Rhode 

Island Catholic Laymen has been formed to 

combat obscenity in movies, literature and 

"all forms of mass media in the communications 

field." Bernare E. Poirier of Pawtucket 

is chairman of the group, and other 

officers are J. Francis Lozeau of Woonsocket. 

vice-chairman; J. Allen Marshall of 

Warwick, executive secretary; Francis J. 

Jabin. secretary, and Norman C. Salvatore 

of Warwick, treasurer. 

The Majestic Theatre started something 

new in downtown Providence theatre programming. 

February 6, with the first of a 

series of filmed operas, which were to be 

shown each Tuesday evening for fourweeks. 

The schedule included Aida, February 

6; Madame Butterfly. February 13; 

Don Giovanni. February 20, and Figaro, 

Barber of Seville, February 27. Albert J. 

Clarke, manager of the Majestic, said single 

tickets would be sold for $1.25, with an admission 

price of $3.30 for the entire series. 

VERMONT 

"^he famous Trapp Family of singers, who 

were depicted in a feature film produced 

a couple of years ago. have organized Trapp 

Family Lodge to operate a hotel, restaurant 

and lodging business in Stowe, where they 

reside, it has been reported by Secretary of 

State Howard E. Armstrong. Incorporators 

listed in the incorporation papers are Maria 

A. Trapp, Johannes Trapp and Maria F. 

Trapp. 

The Strong Theatre in Burlington put on 

a special children's show, Saturday morning, 

January 27, and on the following day 

there were three Sunday afternoon performances 

for the benefit of the March 

of Dimes fund. The screen attraction was 

"Flower Drum Song," Later, it was announced 

that the film was being given an 

extended run at this theatre. 

J. P. Miller is writing the screenplay for 

WB's "The Story of Edith Piaf." 

Parking Availability Is 

Stressed in Perakos' Ads 

HARTFORD—Sperie P. Perakos, general 

manager of Perakos Theatre Associates, 

has put into effect an immediate step-up in 

advertising stress on available and adjacent 

parking facilities for all Perakos indoor 

situations in Connecticut. 

Henceforth, the Perakos theatres, be they 

de luxe showcases in Hartford or Bridgeport, 

or smaller-town situations, such as 

the Strand, Thompsonville, or 

the Palace, 

New Britain, will carefully incorporate a 

line or two reference to specific locales of 

easily accessible parking facilities, both 

charge and free categories. 

Perakos believes that constant reminders 

will do much to alleviate some of the inevitable 

frustration attendant to traffic 

jams, particularly during evening hours. 

HARTFORD 

îlton LeRoy of the Blue Hills Drive-In 

reported extensive damage to the boxoffice 

by a fire. The theatre is closed for 

the winter. 

Mrs. Joseph Adorno, wife of the Adorno 

Theatres counsel, has been elected vicepresident 

of the Middletown United Fund 

campaign. 

Charlie Tolis of Tolls Theatres booked 

20th-Fox's "Francis of Assisi " for 6 and 8 

p.m.. Newington. Newington. [lerfonnances 

one Monday evening, proceeds going to the 

Knights of Columbus and St. Mary's Men's 

club funds. 

Jack Sanson, Stanley Warner Strand, 

speak previewed two films on two successive 

Fridays—Warner's "The Singer Not the 

Song" and 20th-Fox's "Tender Is the 

Night." 

General Greene Hotel 

Opened by Manos Chain 

GREENSBURG, PA.—The General 

Greene Hotel was formally opened by 

Manos Theatres Enterprises January 

31 following a thorough renovation of 

the eight-story building here where the 

Manos circuit long has maintained its offices. 

The hotel formerly was the Greensburger 

and the Rappe. 

Ted M. Manos, president, presided at 

the formal opening and at the reception 

held the evening before. The first three 

floors have undergone top-to-bottom, wallto-wall 

renovation. The new lobby, lounge 

and dining room emphasize the colonial 

motif. The lounge has been named the 

General Greene room after the Revolutionai-y 

war hero for whom the city, and 

now the hotel ai-e named. 

Jim Sundry has been appointed manager, 

while Joseph Bugala, general manager of 

the circuit, will direct advertising-publicity 

for the hotel. 

NEW HAVEN 

Pdward L. Hyman, AB-PT vice-president, 

and Robert M. Sternburg. president of 

New England Theatres, visited with Jim 

Darby, Paramount Theatre manager. 

Actor Cornel Wilde was in town on a 

brief stay . . . Tommy Nolan, grandson of 

theatre circuit owner, the late Sylvester Z, 

Poll, is now selling real estate in suburban 

Milford. At one time. Tommy owned the 

Villa Rosa restaurant in Woodmont. 

As a unique promotion for 20th-Fox's 

"Tender Is the Night," Jim Darby of the 

Paramount extended an offer of free seats 

to any area members of the Princeton University 

Class of 1917 (author F. Scott Fitzgerald's 

year at that venerable institution) 

Mary Ellen Bentley, cashier at the ATC 

Capitol, New London, has announced her 

engagement to Tom Foote of Groton . 

Former Loews College Manager Ben M, 

Cohn played an important part at U-I's 

recent Latin American sales conference in 

San Juan. He is U-I's assistant foreign 

manager. 

The New Haven Hairdressers and Cosmetologists 

Ass'n will sponsor the Febi-uary 

13 opening of Warners' "A Majority of 

One" at the Stanley Warner Roger Sherman, 

the proceeds going to the mutiplesclerosis 

campaign, through arrangements 

by Irving Hillman, SW zone advertisingpublicity 

manager . brought back 

Columbia's "A Raisin in the Sun" for a 

three-day engagement at the State, Manchester. 

Downtown Head Urges 

Entertainment Boost 

COLUMBUS—Entertainment facilities in 

the downtown section should be expanded, 

said Robert K. Levy, chairman of the 

downtown area committee. Levy also advocated 

more cultural and convention centers 

in a redevelopment of the area. 

He noted that plans to construct extensive 

apartment buildings in the Market- 

Mohawk slum clearance area adjacent to 

the downtown "should bring people within 

walking distance of entertainment, jobs 

and stores." Levy said the committee 

should seek the establishment of a combined 

transportation complex and encourage 

business firms to expand their downtown 

facilities. He advocated an "active 

sales campaign" to bring in new firms 

which would generate new employment. 

He said the committee will assist the 

state in bringing the proposed State House 

underground parking garage into reality 

and added that one of the aims of the committee 

should be development and improvement 

of the Scioto river front section of 

downtown. 

Levy said the committee is "ready, willing 

and able to assist the proper officials 

in the development of a downtown plan." 

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NE-2 BOXOmCE February 12, 1962

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" 

1962 Expected to Surpass Big 796/ 

For Western Massachusetts Circuit 

— SPRINGFIELD, MASS. "Last year was 

a year of accomplishment and we can all 

look forward to our 

biggest year in 1962!" 

Colonel Samuel E. 

Goldstein, president 

of Western Massachusetts 

Theatres, 

told the recent gathering 

of theatre managers 

at the Oaks Inn 

here. 

Upwards of $5,000 

in bonus money went 

to all theatre managers 

and office per- 

Samuel Goldstein sonnel of the Goldstein 

circuit. 

Colonel Goldstein, a film industry pioneer 

he and his brother Nathan broke into the 

business amid modest circimistances indeed, 

via "store shows" not long after the 

turn of the present century) asserted that 






ore PROVEN BUSINESS pullers! 


ROMAR VIDE CO. CHETEK, WlSC. 

constant showmanship on the local level 

can go a long way towards rebuilding some 

of the diminishing business, especially in 

the smaller communities that have been 

hit by television and stepped-up competition 

for America's leisure-time dollars. 

John P. Lowe, executive aide to Colonel 

Goldstein, contended that participation on 

the local level—most notably through aid 

and assistance to worthwhile civic causes 

and community organization betterment 

can boost individual theatre and theatre 

manager prestige. 

"Never lose sight of the fact," Lowe said, 

"that showmanship is certainly not to be 

taken lightly; 

it has to be applied on a diligent, 

day-to-day basis, and for the local 

manager who thinks it's just a task of 

mailing in a time schedule to the town 

newspaper, we must cite the need to get 

away from the comfortable desk and office 

and move about the town, lending assistance 

to Kiwanis, Rotary. Civitan and the 

many other groups whose prime objective is 

to Improve the community." 

A screening of Paramount's "The Errand 

Boy" at the WMT Little Theatre screening 

room, in the home office building, preceded 

the dinner. 

William J. Althause, treasurer, and the 

entire home office staff also attended. 

Theatre managers hosted by Colonel 

Goldstein included: Eugene LaPleur, Amherst, 

Amherst; Robert Undei-wood, Paramount, 

Brattleboro iVt.); Barbara Sliwa, 

Rivoli, Chicopee; Lydia Allen, Falls, 

Chicopee Falls; William Cooney, Suffolk, 

Holyoke; Arthur Harvey, Victory, Holyoke; 

Francis Faille, Paramount and Mohawk, 

North Adams; George Coleman, Calvin, 

Northampton; George White, Palace, Pittsfield; 

Heni'y Cummings, Bing, Springfield; 

Ernest Brouillette, Casino, Ware, and D. M. 

Valotta, Strand, Westfield. 

John P. Lowe represented the Garden 

and Victoria, Greenfield, 

Airer Easing Into Spring 

WORCESTER—Is spring a long way off? 

The Edgemere Drive-In ran a "pre-season" 

opening program February 2, intending 

to operate on weekends only until 

spring. 

Third Week for 'Mark' 

WATERBURY, CONN. — The Hamilton 

Theatre's engagement of Continental Distributing's 

"The Mark," was extended for 

a third week. 

Alan Brunner's Vacation Ends 

HARTFORD—Alan M. Brunner, supervisor 

of Hartford art theatre operations for 

Lockwood & Gordon, has returned to his 

Webb desk, following a three-week vacation 

stay in San Juan, Puerto Rico. 

Portraying an Oklahoma night-club 

singer Fay Spain sings for the first time 

in motion pictm'es when she warbles "Nobody 

Lied When They Said That I Cried 

Over You" in WB's "Black Gold. 

we remember for you.., 

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BOXOFFICE 

Nationally Extenshe . . . Locally Intensive 

NE-4 

BOXOFFICE February 12, 1962

. 

Theatres at Ottawa 

Reject Sunday Help 

OTTAWA—An interesting situation developed 

in connection with local efforts for 

a referendum on the question of an open 

Sunday. The Ottawa Theatre Managers 

Ass'n declined to join forces with the Sunday 

Sport and Amusement Ass'n in submitting 

a request to the city council for a 

vote at the time of the civic elections. 

The Theatre Managers Ass'n, headed by 

J. C. Brennan, manager of the Famous 

Players Regent, announced it would make 

a separate application to the city for a 

referendum on Sunday theatre performances, 

which have always been taboo in 

the Canadian capital except when conducted 

under special permit for charity 

projects. 

The Sunday spoi-ts group, headed by onetime 

Aldemian Sam McLean, sponsored a 

city referendum on Sunday games only at 

the last local elections in December 1960, 

but the public voted it down. The theatres 

remained neutral in that drive, and now 

they have made it clear they want a distinct 

ballot on the move for Sunday operation 

of theatres. 

Alliance Wants Sunday 

Act Brought Up to Date 

TORONTO—The Lord's Day Alliance, 

the Protestant interchurch body which has 

fought for the preservation of a closed 

observance of Sunday, appears to have 

moderated its stand in a request to the 

Dominion government for a sweeping revision 

of the antiquated Lord's Day act. 

The Alliance brief, announced Febniary 

1, offered a number of recommendations 

to Parliament to broaden Sunday activities 

in all provinces, including Sunday entertainment 

and sports. Sunday referendums 

as now conducted in Ontario at the local 

level might be embodied in Dominion law 

for the whole country, the Alliance suggested. 

The Alliance pointed out that the old 

act did not take cognizance of air travel, 

trucking, broadcasting, automation in industry 

and automatic vending machines. 

In any revision of the federal law, provision 

might also be made for Sunday 

entertainment and sport, the brief suggested. 

Picture Pioneers Reunion 

To Be Tuesday in Toronto 

TORONTO—The annual reunion of 

the 

Canadian Picture Pioneers will be held 

Tuesday il3) at the Park Plaza Hotel. 

Registration will get under way at 3:30 p.m. 

The business session is scheduled for 

4: the bar will open at 6. The banquet 

program features the initiation of new 

members, a floor show and distribution 

of prizes. 

Disney Films 'Horseshoe' 

HOLLYWOOD—Walt Disney has set the 

"Golden Horseshoe Revue" in production at 

the Buj-bank studio, toplining Annette, Ed 

Wynn. Henry Calvin and Gene Sheldon. 

The film will commemorate the more than 

10.000 variety performances given at the 

Disneyland showcase. Ron Miller will direct 

and LanT Clemmons has penned the 

screenplay. 

BOXOFnCE February 12, 1962 

Heiber to Supervise All 

UA Canadian Branches 

TORONTO—George Heiber, United Artists 

branch manager here, also will supervise 

all other UA 

branches in Canada 

^^^ under a realignment 

V _ '^PB by James R. Velde. 

"^* I^^^ vice-p reside nt in 

charge of domestic 

sales. Heiber will 

succeed Charles S. 

Chaplin who recently 

resigned. 

Starting as 

an 

office boy with UA's 

Toronto branch in 

George Heiber 1937, Heiber later 

was appointed office 

manager of the St. John exchange and, 

in 1940, was elevated to branch manager 

of that office, a post he held until 1945 

when he was named branch manager in 

Montreal, He was appointed Toronto manager 

in 1950. 

OTTAWA 

The latest development in the Saturday 

morning free shows in the theatre of 

the National Museum of Canada was the 

presentation of the first films In Cinema- 

Scope Satui'day < 3 1 on a new screen, the 

program consisting of numerous shoi-ts for 

the juveniles. 

A serious fire in subzero weather at Almonte 

in the Ottawa district resulted in the 

desti-uction of the foiTner Orpheum Theatre, 

which was being used by a farni machinery 

dealer. A coincidence was that the 

fire was discovered by Ross Comerford from 

the O'Brien, Almonte's remaining theatre. 

Another fire at Smiths Falls destroyed 

radio station CJET and a number of stores 

and apartments but the Soper Theatre 

there was not in danger. 

"Ballad of a Soldier," a Soviet picture released 

by Astral Films, had a nice opening 

February 1 at the Ottawa Nelson following 

the lengthy roadshow engagement 

of "King of Kings." "The 'Virgin Spring" 

opened the same day at the Little Elgin, 

with "The Innocents" starting at the Main 

Elgin. 

Congratulations were extended to G. B 

Markell of the Palace and Capitol, Cornwall, 

on his election for a second year as 

president of the Motion Picture Theatres 

Ass'n at a meeting of the new board in 

Toronto. 

For two days in one week. Casey Swedlove 

of the Ottawa Linden had different 

programs from Europe, one being "La Mariee 

Est Ti-op Belle," in French, of coiu-se, 

and the other a Gei-man pair, "Traum Revue" 

and "De Page von Palast Hotel." In 

between was a hon-or program in English. 

The Elgin had two Sunday perfonnances, 

afternoon and evening, of the British picture, 

"Another Sky," set in the African desert, 

under the auspices of the Ottawa Kkn 

Society. 

Following the introduction of Sunday 

shows in Hawkesbury, O. Legault, proprietor 

of the 450-seat Regent there, has 

used display space for the performances in 

the Ottawa Evening Citizen although the 

distance between the two places is 50 miles. 

Ottawa theatres do not operate on Sundays. 

Film Group Can't Use 

Theatre on Sundays 

WINNIPEG—The 1,000-membcr Winnipeg 

Film Society has found itself in the 

embarra.ssing position of being a group 

without a home—the result of recent police 

action. 

The society was recently evicted from its 

regular Sunday monthly meeting place by 

the Odeon-Morton-owned Garrick Theatre. 

The trouble began at the start of the 

.society's fifth season last fall, when the 

group switched to Sunday film showings 

because theatres with a capacity of 1,000 

persons were not available during the week. 

At that time, city police warned the society's 

executive that prosecution might ensue 

if Sunday film showings were continued. 

And last week the police kept their word. 

Crown prosecutor John Enns received the 

Manitoba attorney general department's 

permission to prosecute the society after it 

showed an Italian film early in January, 

Police argued that the $6 paid by each film 

society member for the season is an admission 

charge, which is in direct contravention 

to the Lord's Day act prohibiting 

movie shows on Sunday. 

On the other hand, society officials argue 

that the money is a straight membership 

fee used to finance society activities. 

The Garrick, threatened with prosecution 

if Sunday presentations continue, has 

refused to house club activities in the 

future. Explaining the Garrick Theatre 

closure to the film club, Odeon-Morton executive 

Paul Morton said: 

"We were advised by the police and the 

attorney general's department that should 

we allow the film society to hold its next 

presentation at the Garrick, we will also be 

prosecuted. We are prepared to cooperate 

with the authorities and not allow any 

further showings until this matter is resolved." 

Morton also pointed out that the film 

club issue has shown how large public demand 

for Sunday movies is in Winnipeg. 

"The way the law is presently constructed 

the only hope for people wanting 

Sunday movies is to demand that city 

council grant a plebiscite on this question," 

he said. 

Sidney Green, president of the film 

society, said the Garrick Theatres' refusal 

has led to the group's bid for a new house 

for Sunday showings. He hopes to locate 

a new house for a showing later in 

February. 

On January 24 the Winnipeg Film 

Society pleaded not guilty in city magistrate's 

court to a breach of the Lord's Day 

act by holding movie shows on Sunday. 

Trial date was set for some time during the 

week 1 5 to 9 ) 

The next film society showing was originally 

scheduled for the 4th, but this showing 

was cancelled while the society hunts 

a new home. 

BUSINESS OPPORTUNITIES 

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business, choicest location. "LaSalle," 

945 Granville Street, Vancouver, B. C. 

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MONTREAL 

Qonsiderable damage by fire was caused at 

'.-he Rio Theatre in the north end, 

owned jointly by Mr. Theriault and Mrs. 

Rochon. It had just undergone complete 

renovation. It will be closed for a period of 

at least a month or two for repairs . . . Noel 

Anfousse of Theatrical Equipment & Supply 

and his staff reported an encouraging 

backlog of orders. The firm is working on 

decoration work for the Congregation of 

Christian Brothers at Oka, for the School 

Commission of Montreal, for the CKTM 

television station at Trois Rivieres and at 

the parish hall at Petite Matane. 

Two Select Films releases 

are obtaining 




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considerable success at the St. Denis and 

Bijou theatres of France-Film. "Channants 

Garcons" stars Zizi Jeanmaire, Henri Vidal, 

Daniel Gelin and Francois Perier, and 

"Amours Impossibles" stars Raf Vallone 

and Eleonora Rossidrago . . . The Elysee 

reported doing very well with "Tu Ne 

Tueras Point" at its Salle Alain Resnais, 

and the Strand pulled in good crowds with 

"The Wild, Wild Women" starring Anna 

Magnani and Giuletta Massina . . . The 

York Theatre reported good business with 

"Back Street." 

The local premiere of "Judgment at 

Nuremberg" will be sponsored by the 

Maccabean lodge of the Zionist Men's 

Ass'n. "Nuremberg" will open on Thursday 

evening (15) at the Imperial Theatre. 

Hy Granofsky, president of the lodge, said 

all proceeds will be donated to finance a 

children's playground in the village of 

Bitah, Israel, on a strip of land originally 

reclaimed from the desert 

and made liveable 

with funds raised in Montreal to honor 

the late Samuel E. Schwisberg. 

Peter Lambert, formerly of Cine-Enterprises, 

who has been in Neurological Hospital 

for a long time with paralysis, has 

been transferred to the Jewish Hospital of 

Hope on Sherbrooke street. 

TORONTO 

Loew's Uptown has been including in its 

programs a commercial trailer on the 

new Summit Hotel in New York City, the 

trailer announcing that room reservations 

can be made at the theatre boxoffice. Along 

the same line the Odeon Carlton is using 

display space in the Toronto dailies to advertise 

"Canada's Only Genuine Theatre 

Restam-ant" on the mezzanine. 

"West Side Story" may not be seen in 

Toronto for some time because Manager 

Fred Trebilcok of the Famous Players 

Tivoli has it pencilled in to follow "El Cid," 

which is still well patronized. 

Joe Dydzak, who is behind a move for 

a revival of the Independent Theatres Ass'n 

of Ontario, has reduced the operating time 

of his Clappison Drive-In at Waterdown, 

which has in-car heaters, from a full week 

to Friday and Saturday nights. 

The Odeon at Burlington, which has introduced 

Sunday shows, had a weekend 

engagement of "The Absent-Minded Professor 

with three performances on Saturday 

and continuous presentations on Sun- 

" 

day from 1:30 to 11:30 p.m. 

With the retirement of Clare J. Appel. 

the appointment is announced of Dave J. 

Ongley, a Toronto lawyer long associated 

with the film industry, as executive director 

of the Canadian Motion Picture Distributors 

Ass'n, with which Appel continues 

as consultant. Appel started with Shea's 

in 1928. 

The suburban municipality of Cooksville 

had its first Sunday shows with encouraging 

result at the Odeon Roxy following 

adoption of the necessary bylaw by the 

Toronto Township Council. Regular performances 

are in effect at Brantford, where 

the Famous Players Capitol provided accommodation 

for the concert of the Brantford 

Symphony Orchestra Sunday night 

(4). 

'Devil' Makes Good 

As Toronto Opener 

TORONTO—Heavy snow and subzero 

temperatures put a damper on business for 

several days but on the whole the theatres 

didn't fare too badly. The two new pictures 

were "The Devil at 4 OClock" at the Imperial 

and the British comedy "Mr. Topaze 

CaiTies On" at the Towne. 


Corlton Auntie Mnme (WB); No Time for 

Sergeonts (WB) iqq 

Eglinton Holiday in Spain ICinemrracle) 7th wk 110 

Hollywood Breokfast at Tiffony's (Para) 8th wk 100 

Hyland ^Whistle Down the Wind (20th-Fox) 

' 

6fh wk ,QQ 

Imperial The Devil at 4 O'clock " 

(Col) 

Loews 

110 

Pocketful of Mirocles (UA), 6t'h wk 100 

Tivoli—El Cid (AA), 7th wk "'lIO 

Towne Mr. Topaze Carries On (20th-Fox) 110 

University The Roman Spring of Mrs. Stone 

(WB), 3rd wk 100 

Uptown Flower Drum Song (U-i), 7th wk. !!.!l05 

Several Montreal Theatres 

Draw Excellent Patronage 

MONTREAL—Despite continued subzero 

weather throughout the entire week 

under review, Montreal's leading cinemas 

enjoyed comparatively good boxoffice results. 

Temperatui-e readings to as far down 

as 20 below zero were fairly regular even 

during the periods of the days when the 

thermometers should have moved up 

slightly. But the various theatres, showing 

a good number of outstanding holdovers 

such as King of Kings, El Cid, Splendor In 

the Grass, The Roman Spring of Mrs. 

Stone, Blue Hawaii and 'Victim, all had 

good attendances. 

Atouette King of Kings (MGM), 12th wk Excellent 

Avenue— Bachelor Flat (20th-Fox), 5th wk. . . Good 

Capitol Blue Hawaii (Para), 2nd wk Good 

Imperial Search for Paradise (Cinerama), 

loth wk Good 

Kent— Victim (20th-Fox), 6th wk. .'.'.'.'.'.'..'.' Good 

Loew's Flower Drum Song (U-I) Excellent 

Palace Splendor in the Grass (WB), 5th wk Good 

Seville— El Cid (AA), 6th wk Excellent 

Srx>wdon The Roman Spring of Mrs. Stone 

(WB), 5th wk Excellent 

Westmount One Hundred and One Dalmatians 

(BV), 3rd wk Good 

Winnipeg "Kings' Premiere 

Excellent Despite Cold 

WINNIPEG — Severe cold weather did 

not keep hardy patrons from the local premiere 

of "King of Kings" which opened at 

the Gaiety. But cold weather did leave its 

mark, with a few houses reporting a slackening 

attendance. "Back Street" at the 

Odeon and "Blue Hawaii," playing its third 

week at the Metropolitan, both enjoyed 

good business. 

Capitol Susan Slade (WB) Good 

Gaiety King of Kings (MGM) Excellent 

Gornck Town Without Pity (UA) Fair 

Kings No Love for Johnnie (20th-Fox) Good 

Lyceum Hey, Let's Twist! (Pora) . Good 

Metropolitan Blue Hawaii (Para), 3rd wk. Very Good 

Odeon ^Back Street (U-I) Excellent 

'Twist Around' Captures 

Vancouver Teenagers 

VANCOUVER—Local theatre managers 

fought another tough week, weatherwise. 

"Breakfast at Tiffany's" had a good opening 

week and "Blue Hawaii" held up well in 

its fourth week. "Twist Around the Clock" 

did okay at the Plaza, drawing the teen 

crowd. 

Capitol Breakfast at Tiffany's (Para) Good 

Park Whistle Down the Wind (20th-Fox), 

6th 

' 

wk Good 

Plazo Twist Around the Clock (Col) Fair 

Orpheum Blue Howaii (Pora), 4th wk Good 

Stanley ^King of Kings (MGM), 6th wk Fair 

Strand Greengage Summer ("Loss of Innocence") 

(Col) 

Fair 

Studio A Cold Wind in August (UA), 10th wk Good 

Vogue The Hustler {20th-Fox), 2nd wk Good 

I, 

K-2 

BOXOFTICE Febi-uary 12, 1962

— 

^sST-T^^^sas"''' 

RAYMILLAND 

ED§ARAUANPOK 

COLOR.-.PANAViSlON 

C0-51MRİ . 

HKEL 

B,**- 

life remained only in his 

. . . l"e 'ei"« 

;„ tormented 

fevered mind 'nhist^.^ 

'^;'- 

Se was a corpse, the 

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. . . Art 

. . The 

and 

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. . 

. . The 

VANCOUVER 

IJigh salaries and rules of the stagehands 

union which prevent amateurs from 

working as movers and builders of stage 

scenery defeat the whole purpose of the 

new Playhouse, the Civic Auditorium commission 

was told. The Community Arts 

Council submitted a brief to the commission 

in behalf of Vancouver amateur performing 

arts groups. Nightly rental for the 

650-seat playhouse, which opened February 

26. will be $150. The council proposed a 

charge of $2 a seat, but Playhouse manager 

Ian Dobbin said the price is not in line with 

production costs and should be $3.75 or 

better. He said the Playhouse should not 

be used as a workshop theatre. 

Destruction of the 200-seat theatre in 

Grimshaw, Alta., by fire, left the town of 

568 population without a theatre ... A 

local motion picture critic didn't think 

much of Mickey Rooney playing an oriental 

in "Breakfast at Tiffany's" but the film 

topped the town! 

The area between Prince George and 

Prince Rupert was isolated by heavy snows 

and rail washouts . Broadway Theatre, 

once a top FPC house, has been torn 

down to make way for an east-west trafficway 

. Dawson Exley of 20th-Fox reports 

. . 

the local office is making strong headway 

in the President Skouras anniversai-y drive 

Graburn, manager of the Lux Theatre, 

has been named vice-president of the 

local Canadian Picture Pioneers. 

Don Barnes is going after the people who 

are patrons of the film festival type of 

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SHARP'S THEATRE SUPPLIES, Ltd. 

Phones AM 2-7266 ond AM 2-4076 

104 Fourth St. S.W. Calgary, Alt. 

bookings. Barnes manages the Varsity, 

Odeon house. He reports patronage has 

been substantial in the first few weeks . 

"Vancouver Honeymoon," made here at a 

cost of 30,000 pounds by Lew Pan-y Films, 

has been withdrawn from circulation for 

three months until commercial distributors 

can introduce the feature to theatres. 

. . 

Wally Hamilton reports Trans-Canada 

Films' new studio on the site of the old 

exchange building here is almost completed 

and will be opened soon . Gordon Dalgleish, 

projectionist at the Plaza, is spending a 

month's vacation here and in Portland. 

CALGARY 

. . 

The Palace Theatre was a casualty of one 

of the many fires that struck here 

after New Year's. Happily only smoke and 

water damage was sustained, and Don 

Menzies had business going as usual after 

only a 24-hour shutdown . Fox Manager 

Bob Stern and staff anived back in town 

from a sales conference in Toronto greatly 

enthused about the 1962 product lineup. 

Main theme of the meeting was the January 

1 to March 31 testimonial drive which 

celebrates the 20th anniversary of president 

Spyros P. Skouras. Speakers at the meeting 

included C. Glenn Norris, Peter S. 

Myers and George T. Shupert. 

Leonard Herberman, the new IPD manager 

recently arrived from Winnipeg, has 

been appointed secretary of the Calgary 

Film Board . Norton, owner of the 

Gaiety Theatre, Grande Prairie, has purchased 

the Capitol in that city . . A. W. 

. 

Shackleford of Lethbridge was recovering 

after a severe back injury. 

Al Taylor, managing director of Affiliated's 

Canadian operations, and Al Dubin, 

publicist for Warner Bros., were in town 

. . . Sam Rosell of the Vogue, Fernie, passed 

through on an around-the-world trip . . . 

Jim Sauer of 20th-Pox was promoted to 

student booker of the 16rrun department. 

At the Art Houses 

TORONTO—Astral's "A Summer to Remember" 

held for a second week at the 

Chi-istie Cinema, while "Cinderella," another 

Astral release, was picked up by 

International Cinema after two weeks at 

the Town. The Park Cinema secured a 

third week with the combination of "Wild 

Strawberries" and "The Virgin Spring." The 

Kent also went two weeks with "Hem-y V." 

The Little revived "All Quiet on the Western 

Front" and Le Petit Cinema Pi-ancais 

featured "La Meillem-e Part." The Arcade 

continued with "Mein Kampf." Others: 

Astor, "Mein Ganze Herz 1st Voll Musik": 

Vogue, "Toto Signori Sinasce"; Savoy, 

"Cairy On Regardless"; Mount Pleasant, 

" 

"The Bed, the Kingsway, "Top Secret" 

with "Laughter in Paradise." 

Brantford Theatre Damaged 

TORONTO—The former Paramount, a 

900-seat theatre at Brantford, previously 

operated by Famous Players, was damaged 

in a fire which destroyed the Brant Hotel 

during the cold spell February 1 with an 

estimated loss of $175,000. Famous Players 

still has the Capitol in Brantford. managed 

by W. J. Burke. 

WINNIPEG 

1 1 1 , 

Jf 

ing of Kings," the controversial Biblical 

production, opened at the Gaiety Theatre 

Thursday drawing a capacity 

crowd. Some 200 were turned away. The 

picture received a good advance story in 

Also on hand at the 

one of the local dailies. 

premiere was a local radio station, which 

conducted patron interviews. 

H. W. Hurwitz, general manager of 

Odeon-Morton theatres in Winnipeg, is recovering 

at his home from an illness . . 

. 

Dave Robertson, manager of the Odeon 

Theatre, has returned to work after an 

illness three Famous Players theatres 

. 

in Wimiipeg are now sponsoring a 

five-minute show on one of the local television 

stations, pointing out highlights of 

weekend theatre showings and news from 

the film industry in general. The informal 

show is seen on KCND-TV Thursday 

nights, with Boyd Jerome as host. KCND 

serves the northern U.S. and Manitoba 

areas. 

Harry Gray, manager of the Lyceum 

Theatre, is leaving for a three-week holiday 

to Hawaii. His plans included a stopover 

The 

in Victoria to visit his mother 

Kings Theatre in suburban St. 

. . . 

James has 

reported good business since initiating its 

first-run policy early in January. "No Love 

for Johnnie," a British drama, was playing 

at the Kings for a second week. 

The Metropolitan Theatre reported capacity 

crowds at its recent Saturday morning 

stage shows promoting Elvis Presley's 

latest picture, "Blue Hawaii." Tlie stage 

show, billed as a "Teenage Jamboree," was 

held the last two Satm'days, featuring personalities 

from one of the local radio 

stations. 

"In Canada' Release Soon 

TORONTO—A made-in-Canada Italian 

featui'e, running 95 minutes, "It Happened 

in Canada," is being readied here for theatrical 

release by Luigi Petrucci, producer 

and director, who came to Canada from 

Italy ten years ago but went back to work 

with Italian director Roberto Rossellini on 

"Open City." Petrucci said the picture 

deals with the experiences of an Italian 

girl who comes to Canada to marry a man 

she has never seen, and also depicts the 

family life of Italians in this country. 

J. M. RICE and CO. LTD. 

"Everything for the Theatre" 

Ballantyne 

Hilux 

Sound Systems. 

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Williams Silver Screens. 

New & Rebuilt Theatre Chairs. 

EXPERT REPAIR DEPARTMENT 

430 Kensington St. 

Winnipeg 21, Man. 

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Edmonton, Alta. 

GA 2-8502 

K-4 BOXOFHCE February 12, 1962

Cauu>me'*it • CoftctddiSfi^ • ^tUntltuutUc 

9 Of 

iStf. 

MOP 

FEBRUARY 

12, 1962

Back in 1940 Strong advertising stated that the Utility 1 KW 

lamp delivered all the light required for most screens. 

vêre only 20 feet wide then, remember)? 

(Many 

Well, Strong still makes the Utility, as good a lamp as ever 

for small theatres. But, as theatres enlarged their screens. 

Strong constantly developed more powerful lamps so as to 

maintain desirable screen brightness. These lamps also continue 

to be made for use with screens of limited size. 

Today, topping the line of six lamps for drive-ins and eight 

for indoor theatres, is the Jetarc, most powerful projection lamp 

produced to date, with a light output twice that of any other 

lamp. 

Unless you've installed new lamps within the past couple 

of years, you'd better look into the line of modern Strong arcs, 

the sure cure for anemic box office. 

WRITE FOR LITERATURE 

THE ELECTRIC 

CORPORATION 

11 CITY PARK AVENUE • TOLEDO 1, OHIO 

The MODERN THEATRE SECTION

YOUR NATIONAL CARBON ENGINEER 

Sells you the best product— gives you the best service! 

C. E. Heppberger 

The illustration shows a National Carbon Sales Engineer 

using alignment rod equipment to check alignment 

of the complete optical train— to assure delivery of maximum 

light to the screen. When the two flanges fit perfectly 

together the operator knows his system is in perfect 

alignment. This modern equipment is only one of the 

many ways National Carbon helps exhibitors to keep their screen 

lighting at the highest level of efficiency. 

For quality projection, 

use "National" projector carbons — for 

dependable, free technical service, call National Carbon. Get details 

from your National Carbon supply dealer or write : National Carbon 

Company, Division of Union Carbide Corporation, 270 Park Avenue, 

New York 17, N. Y. In Canada: Union Carbide Canada Ltd., Toronto. 

OPTICAL ALIGNMENT DEVICES: The use 

of this equipment results in restoring to a 

screen the light lost through imperfect 

alignment of the optical system. 

"National" and "Union Carbide" are 

registered trade-marks for products of NATIONAL 

CARBON COMPANY 

UNION 

CARBIDE 

BOXOFFICE :: February 12. 1962

?t?\ 

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NATIONAL THEATRE SUPPLY COMPANY' Branches Coast to Coast 

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SUBSIDIARY OF GENERAL PRECISION 

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More theatres use Wagner attraction panels in 

their marquees than any other type. They are 

available in any size, are readily serviced without 

removing frames. 

The patented tapered-slot letters are a Wagner 

exclusive . . . won't slip out of place or fall off 

the board. One man can use the patented 

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n Please send more information about Wagner 

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n Please send the name of my nearest Wagner product dealer 

BOXOFFICE February 12. 1962

— 

' 

FEBRUARY 12, 1962 

o n t n I 

issue of 

w,HILE A FAIR portion of this 

the Modern Theatre Section is 

devoted to the problems which beset 

drive-in exhibitors, such as speaker 

theft, rowdiness, vandalism, etc., and 

how theatremen ore handling them, it 

should be remembered that 

there are 

problems in every type of business 

the important thing is, that outdoor 

exhibitors are developing ways and 

means of controlling these expensive 

and troublesome operational hazards. 

It is hoped that the exchange of ideas 

in the cross-country report beginning 

on page 10 will prove helpful to exhibitors 

who may have conquered one 

problem but are still confronted with 

others. 

is 

On the bright side, drive-in exhibition 

enjoying a very healthy present and 

looks forward to a great future, 

fn the 

forefront of future plans of most circuits 

and individual owners is 

the development 

of greater daytime use of the 

drive-in, both for profit and goodwill. 

Profit-making features include arcades, 

miniature golf, driving ranges, 

trampolines, go-cart tracks and swimming 

pools. Goodwill-creating ideas 

include offering the theatre for church 

services, civic group activities and 

children's parties, and the latter two 

even offer the opportunity to make 

some money at the concessions stand. 

That outdoor exhibitors are anticipating 

continued good patronage is evidenced 

by the reports constantly reaching 

this publication of the updating and 

enlarging of all facilities, and the efforts 

made to assure that patrons have every 

comfort and convenience and are 

treated with the greatest courtesy at 

all 

times. 

DRIVE-IN THEATRES: 

^ 

Omaha Twin Has Balcony 8 

The BIG Problems at the Drive-ln Theatre A Field Report 

on How Exhibitors Meet Headaches Such as Speaker 

Theft, Maintenance, Vandalism 10 

How One Theatre Manager Solved a Circuit's 

Speaker Theft Problem 11 

Advice to Rink Concessionaires Is Equally Good for Drive-ln 

and Indoor Exhibitors 13 

NT&T Builds De Luxe Drive-ln, Its First 17 

It's Tune-up Time in the Drive-ln Projection Room... Wesley Trout 20 

Sales Per Person Increased With Greatly Enlarged 

Concessions Area Lois Thatcher 27 

GENERAL ARTICLES: 

Candy-Information Booth for Tourists 30 

Drive-ins Can Gain New Business by Offering Variety in the Menu.... 32 

Free Kid Shows and Guessing Contest Increase Sales in Pepsi 

'n Popcorn Tieins 34 

Schmitt Fills Vacancies on NAC Board, Names Committees 

for 1962 35 

'American-Style' Popcorn Heartily Approved in Japan 

Masutaka "Mike" Imai 38 

Concessions Attendant Helps Increase Drink Sales by Influencing 

Patron's Ego 0. Follon 39 

Inside Boxoffice Speeds Ticket Sales 41 

A Garden Theme in Decor 42 

DEPARTMENTS: 

Projection and Sound 20 Readers' Service Bureau 47 

Refreshment Service 27 

Literature 37 

New Equipment and 

Developments 44 

Advertising Index 47 

About People and Product 48 

I. L. THATCHER, Monaging Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. 

Editorial or generol business correspondence should be addressed to Associated Publicotions, 

825 Von Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representotive: 

D. M. Mersereou, 1270 Sixth Ave., Rociêfeller Center, New York 20, N. Y.; 

Central Representatives: Louis Didier, Jock Broderick, 5809 N. Lincoln, Chicago 45, III., 

Western Representotive: Wettstein, Nowell & Johnson, Inc., 672 Lafayette Place, Los 

Angeles 5. Colif. 

'

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March 10, 1962, you can take ad\antage 

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^""^ BALLANTYNE INSTRUMENTS AND ELECTRONICS INC. 

A DIVISION OF ABC VENDING CORPORATION 

1712 JACKSON ST 

OMAHA 2, NEBRASKA 

BOXOFFICE :: February 12, 1962

Suburban Omaha's rolling hills form a changing-season backdrop for the Q- the east, surrounded fay spaces and speakers for 1,600 cars. Part of the driye-in 

Twin's two 120-foot-wide screens of steel. One is to the west, the other to "balcony" is in the foreground. The balcony is served by the screen on the east. 

OMAHA TWIN HAS CAR BALCONY 

Drive-ln Theatre Is Equipped for Year-Round Operation, With Space for 1,600 Cars 

K ussELL Brehm of Lincoln and his 

partner, U.S. Senator Roman Hruska of 

Omaha, look for 1962 to be the best year 

yet in their open air theatre ventures. 

The two businessmen won't be disappointed, 

if it helps to own and operate 

the biggest drive-in between Chicago and 

the Pacific coast, and the only one in 

Nebraska with twin movie screens. 

This new Q-Twin Drive-In, located on 

the new Interstate Highway 80 near- 

Omaha, really will have its first full season 

this year-. The $600,000 project opened late 

last summer, and fall and winter came early 

in Nebraska with cold rains, deep, stubborn 

snows and freezing temperatures. 

Like all the Center Drive-In Theatre Co. 

drive-in theatres owned by Hioiska and 

Brehm. the Q-Twin now operates on a 

weekend schedule. Most drive-ins do during 

Nebraska winter months. 

The Q-Twin's 1,600-car spaces occupy 30 

acres of an 80-acre tract acquired by the 

company. Eventually Brehm and Hruska 

hope to develop a shopping center commuiiity 

on the remaining acreage, not included 

in the $600,000 cost. All around are 

hundreds of homes in Omaha's growing 

suburbia. 

Of the 1,600 car spaces, 240 are located 

in a balcony built on the Q-Twin acres. 

This is an ideal area for theatre parties and 

is one of only two or three such drive-in 

balconies in the U.S. today. 

In the center of the field, between the 

two 120-foot-wide and 70-foot-high picture 

screens is the two-story concessions building 

of stone and glass. 

With the usual double billing, one picture 

can be shown on the east screen and the 

other on the west simultaneously. This 

eliminates sitting through the other picture 

when a patron is interested in seeing 

only one. The pictures are then reversed 

on the screens. 

The all-steel screens, eliminating a lifetime 

need for painting, are framed in wood, 

then finished with a special facing. Projectionists 

work from a special second story 

room in the concessions building, equipped 

with two sets of projectors. 

Q Twin Drive-in's center of activity 

at intermission times is this 

all - glass - and - stone concessions 

building. Double screens are 

served by two sets of projection 

equipment in the second story 

area to the right. Left, second 

floor, is a four-room apartment. 

The marquee-like building extension 

forms a shelter for patrons 

and, although difficult to see in 

the picture, carries the names of 

refreshment items sold in large 

letters. There are duplicate automatic 

entrance doors on each 

side of the building to serve 

patrons watching either screen, 

and also automatic exit doors. The 

concessions side of the building is 

largely glass to provide a clear 

view of the picture on the screen. 

8 The MODERN THEATRE SECTION

,-,*r^§tL' 

tvi-Ui 

Even at home Leo Young is on the job. Here the 

Center Drive-In Theatre Co.'s Orryaha city manager 

and Q-Twin Drive-In manager sits at his desk in 

the living room of the Youngs' tour-room apartment 

above the Q-Twin concessions building. Picture 

windows to the east and west give Mrs. Young a 

choice of film features nightly on the two screens. 

Deserted now, but not for very long, is this red, white and blue Q Play City at Omaha's Q-Twin Drive-In. 

In the background of the snow-surrounded miniature horse swings, slides and jungle gym are the new 

drive-in's six ticket booths. The drive-in operates on week-ends only during the coldest winter months. 

Automatic entry doors on east and west 

make it easy for the patron to enter the 

heated or air-conditioned 72x63-foot concessions 

building. The cafeteria line from 

either west or east winds up at the south 

where customers may leave through another 

automatic door after paying for their 

purchases. 

Center Drive-In Co. owners say the modem 

stainless steel refreshment island is 

ideally arranged to carry out the easier, 

quicker cafeteria service to patrons; 500 

persons can be served in less than 20 

minutes. 

A COLORFUL PLAYGROUND 

Between the six-ticket booth entrance on 

the Interstate and the concessions center 

is the Q Play City. Its bright red, white 

and blue decor can't help but beckon restless 

little boys and girls to come play on the 

horse swings, slides and jungle gyms. 

Peak payroll at the Q-Twin is about 20 

full and part-time employes, with Leo 

Young directing the operation. He also is 

city manager for the company's other 

Omaha drive-ins—the 84th and Center and 

the Airport. Jerry Greeno manages the 

former, Paul Ellsberry, the Airport. 

Bringing movies in an outdoor setting to 

the public was a business venture started 

mne years ago by Brehm and Hruska. A 

third partner until this year was Hennan 

Gould of Omaha, who has sold his stock 

to Brehm and Hruska. 

The Q-Twin was designed by E. J. Nelson 

of The Ballantyne Co. and largely equipped 

by Ballantyne. Concessions equipment was 

supplied by Nebraska Concession Supply 

Co. 

CREDITS: 

Hamburger Broilers: Clark 

Butter Server: Server Sales 

Deep Fat Fryers, Roll Warmers: Star 

Drink Machine ^tnanuaU: Perlick 

Drink Venders: A.M.F. 

In-Car Heaters: Electromode 

Lamps: Strong 

Lenses: Badsch & Lome 

Pissa Oven: Bakers Pride 

Playground Equipment: Miracle 

Popcorn Machine: Cretors 

Popcorn Warmers: Manley 

Projection, Sound, In-Car Speakers: 

Ballantyne 

The unusual layout of the Q-Twin has the entrance at the top center. Play City in middle center, concessions 

building next and balcony at lower right. 

The two machines projecting the nightly picture on the Q-Twin's east screen are shown in this photograph. 

Another pair on the opposite side of this second story projection room give patrons the film on 

the west screen at this Omaha drive-in. Note plastic dust protectors on the machines. 

r- 

BOXOFFICE February 12, 1962 9

no. I. 

apeoKer 

— 

inert 

I 

The 

BIG 

Problems 

at the 

Drive-ln Theatre 

A Field Report on How Exhibitors Meet Headaches 

Such as Speaker Theft, Maintenance, Vandalism 

MAINTENANCE: Costs of operation and upkeep 

are steadily Increasing at outdoor theatres. 

PLAY AREAS: Big boys on tiny tot's equipment 

cause trouble. Playgrounds must be patrolled. 

CONCESSIONS BREAKINS: Malicious destruction 

after closing poses a very serious problem. 

\ tETUiioim Dminmnt 

vxumtuwmnwmi 

ATTRACTION BOARD DAMAGE: 

Kids 

throw bricks to break glass. Plastic is a solution. 

10 

Los 

By 

Angeles: 

VIRGINIA BOYER 

I HE BIGGEST Operational problem 

for Pacific Drive-In Theatres is maintenance, 

particularly of the screen, which is 

constantly painted so that the picture is 

bright. Costs are constantly increasing 

taxes and cost of operation of drive-ins, 

which is this circuit's biggest headache. 

They have a certain amount of vandalism—loss 

of speakers due mostly to patrons 

unfamiliar with drive-ins (attending for 

the first time, perhaps), who forget the 

speakers are in their cars and drive off 

with them. The circuit does not require 

the customer to pay for any mutiliation or 

damage to speakers or posts. 

Drive-in fields are constantly patrolled 

by men on bicycles, who ride up and down 

each aisle through the theatre and maintain 

peace and quiet. 

There are attendants on duty at preshowtime 

and during the intermissions to 

control accidents, particularly on the playgrounds. 

Pacific believes that drive-ins must be 

continually updated and made more modern 

to entice prospective customers. 

VANDALISM STILL A PROBLEM 

Sero Amusement Co. operates 32 driveins. 

Two I the Gilmore and Victory) are in 

the L.A. area. According to Bob Benton of 

Sero, the biggest problem in drive-in operation 

is vandalism, which, he says, he has 

not seen any improvement in in the past 15 

years. Sero loses between eight to 12 speakers 

per week, at a cost of $6 per speaker, 

through patrons mishandling them; detaching 

them and taking them with them; 

forgetting they are in the car and driving 

off, thus pulling both speakers and poles 

out of the ground; or running into the 

poles with their cars. 

Sero has tried painting the speakers 

white so customers will be more aware of 

them, and has lighted the poles in an effort 

to prevent cars from ninning into them. 

Not even a trailer on the screen, reminding 

patrons to remove the speakers from their 

cars, has helped the situation. 

Order in drive-ins is easy to maintain, 

says Benton, particularly if the area is 

constantly patrolled by ushers, manager or 

assistant manager. Customers today are 

very quick to report excessive noises or 

rowdiness, as they do not want their 

youngsters exposed to it. Sero believes that 

there is a minimum of noise in driveins 

and customers ordinarily are more 

quiet than in regular houses. 

PATROL DURING SHOWS 

Price is no problem. Sero sticks to $1.25 

general admission for adults, with childi-en 

free. Only on special occasions, such as 

"Ben-Hur" type of picture, does price go 

up to $1.49. 

Edwards Theatres operates four drive-ins 

in this area, the new Azusa-Foothill Drive- 

In, the San Gabriel, the Edwards and the 

Sunland. 

This circuit believes that the day of 

heavy mutilation and vandalism in driveins 

is on the decline, and it has not been as 

bad in the past two or three years as before. 

They attribute this to the fact that 

they try to meet all patrons courteously 

and in a friendly manner, which encourages 

them to deport themselves just as 

courteously while attending the shows. 

They also patrol the drive-in area during 

performances, which helps curb any tendency 

on the part of the customers to become 

rowdy or destroy property. 

Edwards looks forward to great expansion 

in the open-air theatres, and is working 

steadily toward providing A-I driveins, 

including beautiful landscaping, bright 

color schemes in fencing, on marquees and 

towers. Snack bars are spacious, brightly 

lighted, with first-class, stainless steel 

equipment and plenty of eye-appeal. Restrooms 

are the last word in appointments. 

And entrance and exits are made easy for 

patrons, with aisle lighting that makes it 

easy for leaving cars between shows and 

after shows. 

By 

ROBERT W. SELIG 

Vice-President, Theatre Operations 

National Theatres & Television, Inc. 

I HE DEGREE of Vandalism for a 

dnve-in suffers in direct ratio and relationship 

to management. If management 

permits the patrons to take over, the drivein 

will get itself in jeopardy quickly and 

will never fully recover from the blow. Re- 


How One Theatre Manager Solved 

A Circuit's Speaker Theft Problem 

Dallas: 

By 

MABLE GUINAN 

/K LBERT Reynolds of Lone Star 

Theatres says that speaker theft is still 

their big problem. The year-end report for 

1961 showed a loss of 3,669 speakers at an 

approximate cost of $20,000 to this circuit. 

Some theatres have lost as few as 11. while 

one theatre in Fort Worth had a loss of 

326. 

To combat this problem. Manager David 

Gear at the Garland Road Drive-In. Dallas, 

developed a system which has proved 

most successful, and it is gradually being 

installed in other drive-ins as remodeling is 

done. A one-eighth-inch hole is drilled in 

the speaker housing near the speaker cord, 

and a flexible cable guard, treated against 

weather conditions and loist, is run through 

the hole and secured with cable locking 

clamp. The cable is then wrapped around 

the speaker cord, installed on the speaker 

post, and fastened with a cable U clamp. 

Both speaker guard cables are fastened to 

the post with one clamp, and no special 

tools are needed. 

The cable is too hard to cut, therefore 

these speakers cannot be stolen. The Garland 

Road had experienced a loss of 500 a 

year, but since using this system it has lost 

only two speakers. Gear said they have 

saved the cost of the cables plus about $80. 

These figures are taken from the speaker 

loss the previous year for the same length 

of time and the same months of that year 

that cable guards have been installed this 

year. 

TWO WAY POST SPEAKERS 

In the Lone Star theatres two-way post 

speakers which serve two cars are used in 

the back ramps where speaker thefts have 

been high. The speaker is mounted on top 

of the post and delivers sound to cars on 

either side of the post. The housing is so 

constructed that a special screwdriver must 

be used to remove it from the post adapter. 

This two-way speaker was specially developed 

by Drive-In Theatre Manufacturing 

Co. at the request of Reynolds, and in 

time will likely be used throughout the 

drive-ins. 

Since the main reason speakers are 

stolen is to get the cone for use with some 

instrument in the home, one of Lone Star's 

managers now buys speaker cones at 

wholesale and sells them at wholesale in 

his concessions stand. This helped some to 

cut down on speaker theft or destruction. 

Vandalism is one of this circuit's big 

problems, especially with marquee glass. 

Kids drive by in cars and throw bricks at 

the signs to see how many panels they can 

break out. To overcome this situation, 

plastic panels and letters are used as replacements 

and all the drive-ins will 

eventually use these materials in their 

marquees. 

Another problem this circuit is faced 

with is restroom damage. Boys climb on 

each others' shoulders and bm-n their 

initials into the ceiling with cigaret lighters. 

This means the ceilings must be repainted 

monthly. In the women's restrooms 

the lipstick writing on the frame 

partitions between stalls has been a headache, 

but this problem is being met with a 

plastic paint which will not absorb the 

lipstick and can be wiped off the same as 

the tile on the walls. 

WRECK THE CONCESSIONS 

Nighttime vandalism in the concessions 

stand can really be horrendous. One 

group went into a concessions stand after 

it was closed and completely demolished 

everything in it. They used sledge hammers, 

crowbars, and other means of destroying 

things. They took the doors from 

the ice box and turned it upside down, tore 

the plumbing fixtures from the walls, 

emptied beverage dispensers and left water 

running over the place. Yet, there was no 

apparent reason other than just plain 

vandalism, as the manager had not been 

in an argument with anyone and so far as 

they knew everything was ninning nicely. 

Another big problem is the older boys 

getting on the playground equipment and 

overloading it. Sometimes as many as six 

or eight big boys will get on a see-saw and 

give it fits, with the end result of tearing it 

up. They also get on the slides. meiTy-gorounds, 

etc. Such behavior necessitates 

police patrols in this area at night. 

One manager had trouble with boys 

drinking and othei-wise causing trouble, so 

he would furtively get their license number 

and call it in to the police. He would then 

ask the boys to leave, and as they left the 

police were close by ready to trail them and 

Manager David Gear of the Garland Road Drhe-ln, 

Dallas, devised this system, using flexible cable 

guard, secured inside the speaker housing and 

wrapped around the speaker cord, and fastened 

to the post with a cable U clamp. Both speaker 

guard cables are attached with one clamp. The 

method has vastly reduced speaker loss at his 

theatre and is being installed in other theatres. 

pick them up without the boys knowing the 

manager had anything to do with it. 

The "slip-in" problem has been met by 

Gear at the Garland Road by patrolling the 

theatre carefully himself. If he observes a 

car with obvious "slip-ins." he approaches 

it and sells tho.se inside a "Book of Happine.ss" 

(theatre tickets) which sells for $2.50 

up. He takes out the tickets for that evening, 

and tells them they now have tickets 

to come in the front gate next time as they 

should. When given resistance, he reminds 

them that they may either buy a book or he 

will have no alternative but to turn them 

over to the police for trespassing illegally 

on private property. In this way he settles 

it most effectively. This is a discount book 

and it helps keep them honest. 

ENAMEL SOLVES A PROBLEM 

Jack Weisenburg of the Weisenbm-g 

Theatre circuit says they have met the 

restroom problem by painting the partitions 

in the ladies' restrooms with red 

enamel and the ceilings in the men's rooms 

with black enamel. The lipstick doesn't 

show and the enamel doesn't bum, so they 

just have to wash the smoke off every so 

often. 

the most effective 

spect for management is 

antibody for vandalism, and there are a 

number of ways of achieving respect. 

Maintenance is about as good as the 

management's approach to it. Minor projects 

become major projects if management 

fails to take a continuing, day-to-day program. 

Based upon weather conditions and 

locality, maintenance problems vary. But, 

again, day-to-day attention forestalls 

major expenditures. 

Loss of speakers? This is another problem 

of management, as is everything else. 

Attitude of the patron toward the management 

has a lot to do with speaker theft. 

A "good night" checkout often brings 

under control this problem. 

Cars running into posts need present no 

problem if clever and adequate lighting 

and marking is undertaken. 

The other problems concern themselves 

with the drive-in theatre's inability, to 

date, to fully explore and exploit its outside 

revenue possibilities. Unlike the conventional 

theatre, there is lacking evidence 

of full-scale promotion for attracting 

major miscellaneous sources of income. 

National Theatres has some daring, 

imaginative and completely new concepts 

of what should be the theatre drive-in of 

tomorrow. We are not ready at this time 

to unveil these rather spectacular innovations, 

which are aimed at impressive 

patron services, increased income from 

miscellaneous sources, and new concessions 

ideas. 

BOXOFFICE February 12, 1962 II

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And Indoor Theatre Exhibitors 

Bert Nathan, a past-president 

and one of the founders of the National 

Ass'n of Concessionaires, recently gave 

some sound advice to roller skating rink 

concessionaires which is just as sound for 

drive-in and indoor concessionaires. 

His remarks were published in detail by 

the January Rinksider, publication of the 

Roller Skating Foundation of America. Excerpts 

from this newspaper are printed 

below. 

From the rough, tough school of professional 

concessionaires, Bert Nathan, one of 

the giants of the industry, talked straight 

from the shoulder in a principal address of 

the Business Seminars in Miami Beach, 

Fla. 

SCOUT FOR NEW IDEAS 

"I like to make a buck. And I'd like to 

see each and everyone of you do the same. 

You in the rink business have a captive 

audience. You can sell more food and drink 

accidentally than I can on puiTDOse. Give 

them what they want and money will 

jingle in your pocket. Look around for 

ideas. Go to your F. W. Woolworth store 

and steal ideas. Scour your town and observe 

the successful concessions operations. 

I never had an original idea in my life, and 

I steal ideas . . . Why shouldn't you? 

"Build a snack bar out of Formica. Make 

it attractive and colorful with professional 

signs. Make the menu sign so big they can 

read the numbers. Give them the best. 

After all, they're important because they're 

your customers. If you're serving hamburger, 

don't scrimp on meat or quality. 

Don't chisel on the size. Make it six ham- 

Pay 

burgers to the pound instead of eight. 

the three cents extra for the better meat. 

They buy a drink. Make sure it's full. 

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"Buy the right equipment. Don't buy 

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And learn how to use your equipment and 

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this equipment with equal care and skill 

that you look after your skates, music and 

floor. It's common sense. The equipment 

will last longer and serve better. If you 

need advertising material, your suppliers 

will help. After all—it's to their advantage. 

Work with your bottler. Approach the 

meat man for a little aid in this department. 

He likes to keep good customers 

happy and enable them to sell more of his 

product. 

"I can't stress cleanliness too much. The 

image of your roller rink is created by the 

persormel behind the snack bar. Don't 

tolerate dirty finger nails, unkempt hair 

and slovenly aprons. Embroider the name 

of your rink on the jacket. This is soimd 

advertising. Educate your customers to enjoy 

some of your new items. Sure, they will 

resist at first, but then, they will bring 

along the extra quarter for a pizza or 

pickle. In the long run, there is no substitute 

for imagination in concessions salesmanship." 

13

— 1 

The BIG 

Drive-ln 

Problems 

Continued from page 1 

North Little Rock, Ark. 

By 

JACK BRAUNAGEL 

Let's face it. Most drivein screens are just too big and 

too far away for 35mm projection. It's like usmg 16mm 

film in a big indoor house. You just can't get the kmd of 

bright, sharp picture on the screen that is essential to 

exhibiting modern motion pictures. The solution is 

70mm. Why? Because the larger aperture of a 70mm 

projector allows over 4 times as much light to pass 

through. And because the 70mm picture 

at least 4 times sharper due to the re- 

This vast superi 

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duced magnification. 

/yoreli 

plain common sense to have 70mm projection in drivein 

theatres. Pretty soon it will be an economic 'must'. Already 

more than 50 great boxoffice attractions have been 

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Some 70mm pictures have been released to drive-ins. 

more are expected. Get set for next season by checking 

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W iTH REGARD to Speaker theft, I 

would say we are losing 5 to 10 per cent a 

theatre, depending on the towns—bigger 

towns more than the small ones. We 

stopped heavy stealing with a regular tape 

announcement during our intermission 

which states we would give a $25 cash reward 

for information about speakers 

leaving our drive-in which would lead to 

the arrest and conviction of the persons 

taking them. 

This works pretty well, for even those in 

the car with the taker might turn in the 

person who walks off with a speaker if they 

get mad at him. We caught one last year, 

publicized it quite heavily and, for the 

period the story was still fresh, we didn't 

lose a speaker. 

Vandalism is not bad at all in our driveins. 

When we first took over the Broadway 

Drive-In Theatre In North Little Rock 

two years ago, the vandals were killing the 

business. By staying on the job every night, 

and finding out who they were. I finally 

got it down to about 12 boys and six girls 

who were causing all the trouble. As I 

caught them getting out of line in any way 

I bamied them from the drive-in, taking 

them to the boxoffice and telling the 

cashier that under no circumstances were 

they to be sold a ticket in the future. 

I then told the vandals that if I saw 

them in the drive-in at any time I would 

an-est them for trespassing on private 

property without permission of the owner. 

As most of them. I am sure, must have had 

police records anyhow, this has practically 

stopped all vandalism in our drive-ins.

.— 

! 

and we got rid of them for good. Word of 

how they got caught in the drive-in got 

around to their pals and they stay away. 

We never argue or get tough with these 

boys. We explain to them that we must 

think of Uie families with childi'en who are 

in the theatre and that we w-on't stand for 

rough talking and antics in the theatre. 

It's hard to do—but you have to tell them 

off in a nice way, so that when you get 

done they think you're a pretty good guy 

anyhow—and threatening to slug them 

doesn't accomplish that. 

I think the future of the drive-in theatre 

is as great now as it was 15 years ago when 

I first got into it. The South, particularly, 

is far behind in drive-in development, for 

when drive-ins got their start it seems this 

part of the country featured low-cost 

drive-ins. Were I financially able, I would 

build de luxe drive-ins in major cities in 

the South that have been ignored. 

I feel that I could build three de luxe 

drive-ins in oui- territory for what is put 

into one in areas like Kansas City. Califoi-nia 

and other spots I have visited and 

studied drive-ins, and the potential return 

would be greater. The present drive-in 

theatre in the majority of locations in the 

South hardly scratches the surface of possibilities 

for the future, or, for that matter, 

the present potential. 

it is tolerated in a four-wall theatre. A 

better family element at drive-ins has been 

noted. 

As for what is on the horizon, di-ive-in 

operators are constantly experimenting 

with gimmicks that can bring an income 

during daylight hours. In some midwestern 

areas, the drive-ins have been used for 

pubUc auctions w-ith a varied degree of 

success. The kiddie car tracks have had 

mixed acceptances. Some are going in for 

trampolines. And some exhibitors are 

contemplating the installation of swimming 

pools for use during the day. All these 

things are charged for. 

As one operator said, drive-in exhibitors 

are becoming more aggressive in seeking 

ways to capitalize on other uses for the 

theatres. He said a good, successful idea 

could make a fortune for somebody. 

Kansas City, Mo. 

According to Beverly Miller, who 

operates several drive-ins in Missouri and 

Kansas, the maintenance of general order 

and curbing of rowdiness is probably the 

chief problem of operation in his theatres. 

To control this situation, a unifonned 

policeman patrols the field on week-ends. 

Just his presence is a great deterrent to 

rowdiness and promotes good behavior. 

Anything but force is used, but, in the 

Continued on following page 

New York, N. Y. 

By 

AL STEEN 

I HE THEFT of Speakers is still a 

problem, but it has diminished considerably 

in the last several years. Apparently 

the novelty of lifting the speakers has 

ebbed. It still exists but to a less severe 

degree. 

Vandalism is not much of a problem 

during the operating .season. Some vandalism 

is noted after a theatre has closed for 

the season. This is noted during the 

periodic winter inspections. 

The changes apparently are due to a 

basic change in the type of patronage and 

bookings. Drive-ins have become more of 

a family gathering place than they were 

five years ago. With diive-ins now playing 

first-run, day-and-date with regular 

theatres, a different type of audience is 

being attracted. People—or most people 

go to a drive-in to see the attraction, and 

not so much to neck as before. Rowdyism 

is not tolerated in drive-ins any more than 

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The BIG 

Drive-ln 

Problems 

Continued from preceding pags 

case of actual fights, the policeman ai-rests 

those involved and holds them until the 

city police or county sheriff arrives. 

The policeman also helps to control 

vandalism which seems to come in spells 

and the management tries to stop it as 

quickly as it starts. This is chiefly the 

destiTiction of speakers. 

Other irritating problems are cars spinning 

wheels on the ramps, lights turned on 

while the picture is showing and horn 

blowing at intermission or before the show 

starts. A tape recording using persuasion 

is used in the manager's absence, othenvise 

he talks over the PA. system, telling the 

audience that the theatre's fu-st duty is to 

patrons with chUdr-en, and asking that the 

offenders be courteous and allow time for 

other people to stretch their legs, visit the 

restrooms and concessions. It is also explained 

that the show can't start before the 

advertised time or patrons arriving at that 

time will be disappointed. 

Phil Blakey, manager of Commonwealth 

Theatres' Crest Drive-In at Hickman Mills, 

Mo., just south of Kansas City, says he has 

no trouble with order. The theatre does not 

employ ramp boys but, after the show 

starts, "front" boys and playground boys 

patrol the theatre, as does the house 

manager. 

The theatre also has had very little vandalism 

and no gang wars or such. Prior to 

its recent remodeling there w£is some 

trouble with lipstick marks in the ladies' 

restroom, but now walls are tiled from floor 

to ceiling and metal partitions have been 

installed, and there have not been two lipstick 

marks in the last yeai'. 

Many Drive-ln Theatres 

Are Refinishing Screens 

The George English Corp., producers of 

the Prism process for drive-in screens and 

special- use plastic coatings for long term 

maintenance programs, reports much activity 

in the field. 

Recent screen installations at the Ramona 

and Valley Theatres, Hamilton, Ohio 

the Dixie Cruise-In at Middletown and the 

Forest in Porestville complete the program 

for the Shor Theatre ciixuit, making it the 

third major circuit to have the Prism process 

in all of its theatres. 

Other major ciixuits are the Kerasotes 

Theatres throughout south central Illinois, 

and include the Prism processing of three 

indoor theatres where the exterior was 

beautified; the Northeast Drive-ln Theatres 

Corp. in major eastern cities, plus several 

smaller circuits and individual theatres. 

The drive-in theatre is an ideal place to 

introduce patron-participating contests as 

a means of stimulating refreshment service 

sales. 

i 

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16 


^ 

This is the first view patrons get 

as they approach the new Thunderbird 

Drive-ln Theatre near 

Glendale, Ariz. The impressive attraction 

board certainly fulfills its 

purpose, and the screen tower in 

turquoise and white creates a further 

invitation. Extensive storageroom 

is provided in the base of the 

attraction board which is painted 

charcoal brown. Shrubbery lines 

the paved and well-lighted entrance 

roads. The Thunderbird is 

the first drive-in to be constructed 

from the ground up by NT&T 

Amusement Corp., although the 

circuit operates drive-ins in La- 

Verne, Calif., Las Vegas, Salt Lake 

City, Denver and Topeka, which 

it acquired from previous owners. 

NT&T BUILDS DE LUXE DRIVE-IN. ITS FIRST 

Arizona Theatre Is Paved Throughout, Landscaped and Colorful 

I HE NEW Thunderbird Drive-In 

Theatre, located two miles from Glendale, 

Ai'iz.. is a de luxe operation in every way 

and National Theatres has done itself 

proud in this first drive-in to be consti-ucted 

by NT&T Amusement Corp. from 

the ground up. 

Ground was broken last August 22 for 

the 1,050-car theatre and the $600,000 

drive-in was given a late December debut. 

Approach to the drive-in is made exciting 

by an impressive, colorful attraction board, 

landscaped driveways, and the back of the 

huge screen tower painted turquoise with 

the theatre name in white. General exterior 

color scheme is brown and red. 

According to J. Walter Bantau, construction 

chief for NT&T, "there are over 500 

tons of structural steel in the Thunderbird 

Drive-In, and the depth to which the foundations 

and steel go into the ground or 

concrete varies depending upon the particular 

member or position of the steel, as 

well as the nature of the soil in which the 

footings are placed. In connection with the 

screen tower footings, they are approximately 

20 feet deep, poured with reinforced 

concrete around the steel footings. 

'"There are approximately 15,000 square 

CREDITS: 

Changeable Cow Equipment: Adler 

Drink Machines: Carbonic 

Food Warmers: Savon 

Lamps: Strong 

Lenses: Kollmorgen 

Playground Equipment: Miracle 


Projection and Sound: Century 

Screen Paint: Sinclair 

feet of aluminum sheeting on the screen 

surface, backside, ends, etc. The finish we 

used is known as crackle finish. However, 

it was all painted over as it takes paint 

better than the smooth aluminum sheet." 

Approximately 2,700 lineal feet of aluminum 

and chain link fencing was used in the 

Thunderbird, and it is paved throughout 

the entire driving and parking area, and 

landscaped with palms and cypress. Carcounting 

systems are used at the two boxoffices 

serving four lanes and post and 

ramp markings are illuminated. 

A well-equipped children's playground 

One section of the 

four-lane cafeteria at 

the Thunderbird. All 

equipment is electric. 

An attractive 

ivory and green color 

scheme creates a 

pleasant atmosphere 

in the air-conditioned 

concessions 

The 

area. 

concessions 

building is 80x80 

feet and is located 

in the center of the 

theatre field. At the 

rear of the building 

is the children's 

playground, equipped 

with slides, swings, 

teeter - totters, and 

such manual items. 

provides extra fun for the kiddies while at 

the Thunderbird. It is located at the rear 

of the concessions building. 

The ultra-modern snack bar is an allelectric 

installation and is air conditioned 

by refrigeration. There are four cafeteria 

lanes. A special feature in the concessions 

operation is the addition of special filters 

to the drink dispensers to eliminate any 

taste of treatment which may be used in 

the city water system. The interior color 

scheme is ivory and green. 

Continued on following 

page 

BOXOFFICE :: February 12, 1962 17

I 

A PERFECT GIVEAWAY! 

Here's the perfect promotion for Grand 

openings. Anniversary celebrations or just to 

say "Thank You!' Dewy fresh vanda orchids 

or the popular everlasting woodrose will make 

your next promotion a real success. "Write or 

wire for brochures. 

All flowers shown approximately I/2 size. 

NT&T BUILDS ITS FIRST DRIVE-IN 

Continued 

from preceding page 

The 80x80-foot concessions building is 

located in the center of the field. 

Bantau, in commenting on the installation 

of transistorized sound in the projection 

room, said: "This system is much 

quieter and produces better sound than the 

old vacuum tube systems. It is more economical 

to purchase, install and operate." 

J. Arthur Drielsma was the architect and 

designed the color schemes for the Thunderbird. 

William TJpham is manager of the new 

theatre. He has been with NT&T for eight 

years, the last six as manager in the San 

Diego area. 

The Thunderbird is the first of a number 

of new theatre construction projects 

expected to be launched by National Theatres 

under its expansion program. 

Ibei 

Catt 

agerf 

postb 

Style B-1 Exquisite 

double Vanda Orchid 

Corsage, dressed in foil 

holder. (Also available 

in plastic vial) 

Cost, 

Carto: 

M 

^ô/ê/^cf 

wan 

•*« 

670 S. LAFAYETTE PARK PLACE 

LOS ANGELES 57. CALIFORNIA 

SPEED BOAT RIDE 

These twin boxoffices serve four iones of incoming cars at the Tliunderbird. Entrance to the ramps is 

made by a left turn. That's Theatre Manager William Upham standing in the center driyeways. 

'^'^^^^;^ 

Me 

Diana! 

port 

Carta 

tasl; 

area, 

andfi 

This is newly designed Kiddie Ride now 

being built on a production-line basis in 

large quantities. These tremendous savings 

in manufacturing costs are being passed on 

to you in o top-quality ride at a really sensational 

price. Many different cars are available 

for this same chassis. Write today for 

full information and catalog on our complete 

line of adult and kiddie rides. Terms 

arranged. 

lettmi 

KING AMUSEMENT CO., INC. 

p. O. Box 448 Mt. Clemens, Mich. 

MOTIOGRAPH 

RAINMASTER 

SPEAKER 

A full size protected 

unit that ossures 

longest life. 

fac/i 

ksk Your Motiograph Dealer 

The entire parking field is paved, as are all entrance and driving areas. The ll4x55-foot screen is 

faced with crackle-finish aluminum sheeting which takes paint better than a smooth-finish aluminum. 

MR. EXHIBITOR IF YOU USE ROTATING CARBONS . . . 

and do not use the "LITTLE MISER" carbon saver you are throwing away several 

hundred dollars each year. The "LITTLE MISER" saver can be had at your supply 

dealer or if he does not stock you can order direct — cost is the same. 

A Size to Fit Your Lamp 

9nim-IOmm-llmni $3.00 eath — — I3.6nim $4.50 each 

LOU WALTERS 

projector repair service 

Order Today and Start Saving Money on that Carbon Bill 

8140 Hunnicut Rd. 

Dallas 28, Texas 


Three Move Up in National New Film Standards Set 

Carbon 

Organization 

J. W. Cosby is now 

marketing manager 

and head of the aix 

carbon products department 

which has 

been made a separate 

marketing group by 

National Carbon Co., 

Division of Union 

Carbide Corp. This 

department was 

formerly part of the 

carbon products organization. 

Cosby was 

J. W. Cosby 

previously sales manager 

for arc carbon products. In his new 

post he will report directly to W. C. Mc- 

Cosh. director of marketing for National 

Carbon. 

Under the new organization plan. P. H. 

Nomenclatui-e for motion picture film, 

including areas of negative, positive and 

reversal film in both black and white and 

color, is .specified in a newly revised 

American Standard approved and published 

by the American Standards Ass'n. 

Developed by the 30-member PH22 sectional 

committee. "American Standard 

Nomenclature for Motion Picture Film 

Used in Studios and Processing Laboratories. 

PH22. 56-1961" replaces an earlier 

standard approved in 1947. The revised 

standard takes into account new terminology 

and definitions applied to motion 

picture film. An inde.x provides easy reference 

to all definitions. 

The Society of Motion Picture and Television 

Engineers is administrative .sponsor 

of the PH22 sectional committee project on 

standards for motion pictures. 

Copies of the revised standard are available 

from the American Standards Ass'n. 

Dept. P 268. 10 East 40th St.. New York 

16, N.Y. Single copies of PH22.56-1961 are 

available at 70 cents each. 

Carbon Manufacture Exacting 

It is not easy to make a good carbon. 

Every step in its manufacture is very exacting 

and time consuming, three weeks 

from raw material to finished product is 

required for each carbon.—Edward Lachnian. 

P. H. Freeman P. D. Ries 

Freeman, sales manager, and P. D. Ries, 

manager of engineering services, will report 

to Cosby. Freeman joined National 

Carbon in 1950 and his most recent position 

was field sales engineer in the New York 

area. Ries joined National Carbon in 1920 

and for the past three years has served as 

technical consultant. 

Readers' Service Bureau Coupon— Page 47. 

OUTDOORS 

.^^ 

SS WEED KILLER 

PREVENTS DESTRUCTIVE GROWTH 

Dolge SS Weed Killer destroys all plant 

life. 

Prevents destruction of black top surfaces, 

ramps, road shoulders; prevents 

rotting out of wooden fencing, rusting of 

speaker posts. Kills vegetation where 

mosquitoes breed. 

MALATHION 

,r,s'g?T?c![i1 

Drive-in Theatres use this method to eliminate 

the annoyance of flies, mosquitoes 

and other flying insects. Many advertise 

this feature. Dolge Fogging Insecticide 

holds fog near ground long enough to get 

a good kill. Also covers adjacent areas. 

DRIVE-IN THEATRE CAR COUNTER 

Note dials of TWO Veeder-Roof counters. 

Eoch driveway past "Box-Office" 

COUNTED ON SEPARATE 

COUNTER 

Comes complete with cumulotive counters, 

driveway treadles and ALL ports at $ 99.50 

With turn-bock to zero counters $1 14.50 

"One Way" Counter (IN ONLY) $164.50 

(Single Lone Counter $79.50} 

K-HILL 

SIGNAL CO. 

UHRICHSVILLE, 

OHIO 

.îm^=^ 

For information about these ond 

other chemical maintenance materials, 

write to The C. B. Dolge Company, 

Wesfport, Connecticut 

BRITEWAY 

CLEANER- 

SANITIZER 

Britewoy cleans, disinfects, deodorizes. 

Cuts labor costs by 50%. In the same 

operation, Briteway removes dirt, kills 

bacteria, banishes offensive odors ... A 

superior cleaner for counter tops, fixtures, 

walls, floors and throughout washrooms. 

ROUNDS DEODORANT BLOCKS 

Fragrant, laborless deodorant discs for 

urinals, bowls, garbage pails. Fragrance 

is locked in; no harsh "moth cake" odor. 

Packed in individual airtight wrappers 

eight to box which also contains easy-toshape 

Holzit wire holder. 

WESTPORI, CONNECTICUT 


It's 

In 

Tune-up Time 

the Drive-ln 

Projection 

Room 

The Job of Getting the Sight and Sound Ready 

For the Spring Reopening Requires Skill and Care 

By 

1^ 

' 

WESLEY TROUT 

^|^^^^^^||H 

^Kjfr **^'^K|h 

Hf ^pfB 

W 

' 

.'"^ 

/ 1 

Wesley 

Trout 

I 

T won't be 

long until time to 

start putting equipw 

U ment in good running 

order in drive-in theatres. 

We suggest a 

systematic 

procedure 

in checking over projection 

and sound 

equipment, making a 

record of the work 

done so that no piece 

of equipment will be 

neglected. When I go 

into a drive-in theatre to inspect and service 

the equipment, I always try to follow a 

set routine procedure. 

CHECK MECHANISMS FOR CLEANING 

My first thought is to check the projectors 

to see if the mechanisms should be 

removed and thoroughly cleaned in a kerosene 

bath. This is not always necessary if 

the mechanisms are the enclosed type and 

kept covered during the time the theatre 

was shut down. However, the mechanisms 

should be cleaned on the right side where 

the film travels. All the sprockets, pad 

rollers, gate assemblies and magazine firetrap 

rollers should be cleaned: checked for 

wear, and any hooked sprockets or flat pad 

rollers should be replaced in order to 

eliminate film damage. 

If the mechanism is the completely enclosed 

type (gears run in oil), be sure to 

remove the oil via the drain plug or petcock. 

Plush out with clean oU and refill to 

proper level for good lubrication. The intermittent 

movement case should also be 

drained and refilled with fresh lubricant. 

Grease is used for lubrication in Motiograph 

projectors. The same loile i^.vplies in 

renewing the lubricant in this projector. 

Oil or grease, as you probably know, loses 

its lubricating powers after so long and 

this "poor" oil fails to properly lubricate 

moving parts and If not removed and fresh 

oil or grease used, after 600 to 800 hours of 

continuous operation, rapid wearing will 

take place and parts (bearings and shafts) 

will soon have to be replaced with new. 

Lubricant is cheaper than new parts! 

KEEP THE DUST OUT 

Drive-in theatres, regardless of how well 

kept the grounds may be, have dust always 

in the air and this dust does get into the 

projection room. It can be kept down by 

using a good grade of glass in the port 

holes (observation ports), and using a port 

hole blower in the lens ports. Too, we 

strongly urge projectionists to place a canvas 

covering over the mechanisms each 

night when they close down. This will help 

to keep the dust down and make it so much 

easier to keep mechanisms clean. It only 

takes a minute to do this and will prevent 

dirt from finally getting into the moving 

parts. 

In recent checkups of projection equipment 

in the field, we have found, both in 

drive-ins and indoor theatres, magazine 

fire-trap rollers very sadly neglected in 

many situations. We found flat rollers, 

rollers that did not turn freely and dirt 

accumulations very prevalent. Such a condition 

of rollers will cause film damage and 

could be avoided by daily cleaning. Rollers 

with flat spots should be replaced immediately. 

Using a clean, lintless cloth and 

a little kerosene, plus a stiff-bristle tooth 

brush, thoroughly clean the fire trap rollers. 

Another excellent method for cleamng 

the trap is to use a short piece of film and 

pull this through the rollers several times: 

this will remove any foreign matter. Place 

one drop of oil on the shaft and wipe any 

surplus off of end of roller. 

Should you find it necessary to wash the 

parts of your particular type of mechanism, 

if the gears do not run in an oil bath, 

obtain a pan large enough to wash the 

housing in addition to the gears and shafts. 

Use a stiff-bristle paint brush and kerosene, 

thoroughly scrubbing all the parts 

and rinse with clean kerosene. Wipe all 

the parts clean with a lintless rag before 

reassembling. Be sure to lubricate the 

•shafts when replacing and when mechanism 

is ready to lom again, make sure all 

the bearings are properly lubricated before 

turning the motor on. 

We want to caution you, if you don't already 

know, that a projector equipped with 

ball bearings and sealed-in-for-life lubrication, 

should never be cleaned with kerosene, 

that is, the ball bearings that the 

shafts run in. Use only S.A.E. No. 10 oil 

and wash bearings and then dry with a 

clean, lintless rag. Cleaning these bearings 

with any kind of fluid will simply damage 

them and cause trouble. Parts other than 

these can be washed with kerosene, such as 

the interior of the housing, etc. A clean 

mechanism will give many more years of 

practically trouble-free operation and quiet 

operation. The intemiittent should be 

drained out; then take clean oil, using 

a pump-type oil can, and thoroughly 

flush out the case and refill with only a 

high quality oil recommended by the manufacturer 

or your local theatre supply dealer. 

Never use just any oil that you can buy 

locally in the intermittent movement because, 

in most cases, it is not the right type 

to properly lubricate high speed parts contained 

therein. 

CARE OF THE SOUNDHEAD 

The mechanism is mounted upon the 

soundliead, so let us give you a few tips on 

its proper maintenance. Again, keep the 

soundhead (reproducer' clean and free of 

oil. Check the sprockets and see if the 

teeth are badly worn. Good sound quality 

depends on even travel of film past the 

scanning beam: worn sprocket teeth will 

cause trouble and the film travel may not 

always be smooth. Dii'ty sprockets will also 

cause trouble: dirty pad rollers and flat 

spots are veiT bad. Use a tooth biiish, with 

stiff bristles, daily, for cleaning sprocket 

20 The MODERN THEATRE SECnON

teeth and pad rollers, moistened with some 

benzine or otlier cleaning fluid. 

Keep pad rollers set approximately the 

thickness of two films from face of 

sprocket. Never, never allow a pad roller to 

"ride" the teeth or face of sprocket as thus 

will cause film damage and may cause film 

to "jump" the sprocket. Check the rotai-y 

stabilizer for end-play, for smooth travel 

and see that it coasts at 20 or 30 seconds 

after the film leaves the drum. May we 

again point out this is important for good 

.sound reproduction. 

The takeup mechanism should always be 

thoroughly cleaned and relubricated after 

being inactive many months. If the projector 

uses a leather belt for dnving the 

lower reel, we strongly advise installing 

brand new belts. There should be only 

enough tension on the takeup shaft to turn 

a reel when it is full, any more than this 

will damage film and cause undercutting of 

the lower feed sprocket in the sound 

reproducer. 

INSPECTION OF ARC LAMP 

Our next step should be the inspection of 

the arc lamp and its housing. It is generally 

advisable to take the arc lamp and 

the feed mechanism apart far enough to 

give them a good cleaning: then re-install 

and lubricate as recommended by the manufacturer. 

Now check the motor brushes 

and all the wiring in the lamphouse clear 

down to the power switch and see that all 

connections are electrically firm and clean. 

If the stranded wire to the arc lamp has 

no spring to it, it should be replaced or cut 

back to where the wire is good. 

One should check the light distribution 

at night before the opening day and see 

that the lamp is the con'ect distance from 

the aperture, as recommended by the manufacturer, 

thereby avoiding light loss. It 

may be necessary to move the lamphouse 

slightly fonvard or backward in order to 

obtain the best light on the screen. If the 

reflectors are not in good condition after 

being cleaned, it would be wise to obtain 

either a new set or have the old ones resilvered. 

You need all the light obtainable 

in any drive-in theatre. The right type 

lamp, reflector and amperage, plus right 

type of carbon combination, will do the 

job; but don't expect a small arc lamp to 

cover a widescreen area. That is the mistake 

many exhibitors have made in the 

past, plus using poor lenses. 

CLEANING VENTILATION SYSTEM 

In order to obtain good lamphouse ventilation, 

the projection room must be 

equipped with a first class ventilation system. 

One should clean the fan and all the 

pipe before reopening in order to remove 

all the carbon soot and dirt accumulations. 

The lamphouse vents, too, should be thoroughly 

cleaned at the same time. Be sure 

to use large enough ventilating system but 

not so large it will cause the arc to blow out 

or flutter. This can be avoided with the 

right type ventilating equipment. 

Motor generator set and rectifiers are 

used for furnishing DC power for projection 

arc lamps. Rectifiers require very 

little maintenance except a good cleaning 

from time to time. Generator sets require 

proper lubrication; cleaning the commutator, 

and checking the brushes for good 

contact and right length for good commutation. 

If there is sparking at the brush 


ELECTRIC COMFORT HEAT! 

Electromode 

Drive-In owners across the country are extending 

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MODE in-car heaters. 

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for an ideal drive-in-heater— by the 

world's largest exclusive producer of electric 

heaters. Secret of perfection is Electromode's 

exclusive Cast-Aluminum Heating Element. All 

heating wires are embedded deep inside a finned 

aluminum casting, providing positive safety, 

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Heat is instant, no warm up delay, no flames, 

fumes or odors. Windshield doesn't steam up. 

DON'T DELAY. Fill in the convenient 

coupon below for complete information. These 

world's finest comfort heaters are a sure bet to 

attract more customers to your drive-in. 

tX 

)Electromode 

SAFEST, MOST CONVENIENT 

DRIVE-IN 

HEATER 

• Exclusive Electromode Cast-Aluminum 

Heating Element. 100% safe around 

children. 

• Noiseless operation. Quiet, fan-circulated 

electric comfort heat. 

• Compact, lightweight. Equipped with heatresistant 

handle and extra long extension. 

• Extra sturdy construction, built to stand 

rough treatment. 

• Modern design, in scratch-resistant silvergrey 

finish. 

Front and rear views 

of the heater. Sits on 

any flat surface, 

dashboard, floor, etc. 

No additional 

equipment needed. 

Installs quickly and 

simply on your 

present speaker posL 

Dept. MT-22, Division of Commercial 

Controls Corp., Rochester 3, N. Y. 

Send complete mformation on Electromode's 

n In-Car Heaters Q Other heaters for projection rooms, ticket stands, etc. 

Name.. 

Address.. 

City ..Zone State.-.. 


I 

' 

The 

I 

theatres 

, 

u3(e^ MACHINE WORKS 

4635 WEST LAKE ST., CHICAGO, ILLINOIS 

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

IT'S TUNE-UP TIME 

Continued 


contacts, use 00 sandpaper and clean surface 

of commutator, then use a piece of 

canvas, width of commutator, moistened 

with a little Vaseline and finish cleaning it. 

Use a small hand-bellows for blowing out 

the interior of either the generator-motor 

or rectifier housings. Check all electrical 

connections for firmness and cleanliness 

before starting up for operation. 

May we point out that the new selenium 

rectifier is highly efficient and may be had 

in most any capacity for all makes of 

modern arc lamps. They are rugged in 

construction and will give years of 

.service. 

Now, your next step should be your sound 

system—pre-amplifiers, power amplifier 

and reproducers. Briefly, as we have 

already given you some pointers on the reproducers, 

we will only further state that 

the gear boxes should be kept filled with 

oil; the exciter lamps should be correctly 

focused and the P.E. cells, in many cases, 

should be replaced with new ones for best 

quality output. The sound lens should be 

checked with a 7.000-cycle loop for good 

focus. Clean the lens in the reproducer, but 

do not take it apart. If there is any oU on 

the inside, send to manufacturer and have 

it repaired. Oil must be kept out of reproducer 

film compartment and its components. 

DAILY AND MONTHLY ROUTINE 

Amplifiers should be thoroughly cleaned, 

removing the tubes for testing in a high 

quality tube checker. Use a bi-ush and 

thoroughly clean all dust and carbon soot 

off the resistors, condensers, transformers 

and connections. Accumulation of carbon 

particles can cause trouble by creating 

"shorts" in the system. Every projectionist 

should work out a routine of daily and 

monthly cleaning and servicing of the reproducers 

and amplifiers, thereby helping 

to overcome sudden breakdowns. He should 

know where every switch, fuse and terminal 

block is located in the sound system for 

speedy servicing and troubleshooting. 

"Know your equipment!" 

The motors that drive yom- soundhead 

and mechanism should be given equal cai-e 

and consideration. In too many cases we 

have found motors completely ignored; 

dirty, bad comiections and oil from projector 

on the wiring. Oil running down 

over these components, namely, soundhead, 

motor and projector base can be avoided 

if surplus oil is wiped off after lubricating 

the mechanism and other units. In time 

this oil gets on the projection room floor 

and makes a dirty mess, oftentimes the 

film getting into it when threading up. 

How about the rewind and its motor? 

Have you checked the belt and the shafts to 

see that they are in good condition? The 

speed of an electric rewind should never be 

less than six to eight minutes for rewinding 

a 2,000-foot reel. Hand rewinds and electric 

should have their elements in perfect 

alignment so that edges of film will not be 

damaged by rubbing against the sides of 

reel. Too. the tension on the "dummy" end 

of the rewind should be enough to hold the 

reel tight and it will rewind tight on the 

next reel, avoiding any umiecessary "pulldown" 

to get the film snug on reel. 

SPEAKERS AND RAMPS 

About checking the speakers and ramps? 

We feel sure you know that all the speakers 

should be checked for defective cones, connections 

to the voice coil and the matching 

transformer connections, using a good 

ohmmeter. The terminals and connections 

at each post should be checked; and if any 

of them look corroded, disconnect, trim 

wires back and make a new connection. 

Make sure that the main feed wires going 

to the various ramps are in good condition. 

If any one of these wires should "short 

out," either at the post or elsewhere along 

the circuit, it will cause volume to drop and 

it will be necessary to cut that particular 

ramp out until repairs are made. Always 

keep a supply of extra speakers on hand 

because it is frequently necessaiT to replace 

some speakers. 

The screen surface, of course, should be 

checked for any bad spots and repairs 

made that will bring the surface back to 

par. Frankly, most drive-in screen surfaces 

should be refinished once a year. Why? 

Weather rapidly reduces the reflectivity of 

any finish and picture brightness will 

suffer. 

The success of any theatre depends upon 

good projection and sound reproduction. 

USE UP those CARBONS! Full 

Refund 

if not 100% 

Satisfied 

22 

ETHYLOID 

Available at All Theatre Supply Dealers 

Fisher Manufacturing Co, 

1185 Mf. Reod Blvd. 

Rochester, New York, U.S.A. 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

most popular carbon saver. Used by more 

than ALL other makes COMBINED. 

Per Hundred, postpaid: Not Packed in 

Mixed Sizes. 

6mm $2.25 8mm $2.75 

7mm $2.50 9mm $3.25 

No worrying about injury to high priced carbon 

savers. Burn 'em up, you still profit. 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

Complete for 2 lamps $5.50 

They save 25% or more of carbon costs. 

Moit economical carbon saver you ever used' 

CALI Products Company 

3719 Morjorie Way Sacramento 20, Cqlif 

The WORLD'S LARGEST Producer of Carbon Savers 

At all progressive theatre supply houses. 


This can be obtained in drive-in theatres 

if the equipment is kept in good repair, the 

arc lamp sufficiently large enough to deliver 

sufficient light to properly illuminate 

a given screen area. Moreover, the selection 

of the right speed and type of projection 

lenses is of great importance in obtaining 

perfect results. In some cases it is 

possible to "trim" the shutter blades and 

secure more light, but this must be very 

carefully done as explained in one of our 

articles appearing some time back in this 

department. 

SERVICES ARE AVAILABLE 

The alignment of the optical train should 

be given the utmost consideration. Your 

local supply dealer, or the manufacturer of 

your lamp, can supply you with the necessary 

equipment, in some ca.ses, it will be 

"loaned" to you. Carbon companies will 

gladly send their engineers in your particular 

territoiT to check and align your 

lamp and make recommendations as to the 

correct amperage and carbon combination 

for your situation, at no charge for this 

special service. Take advantage of this 

service and obtain more light and have 

your equipment working efficiently. 

La.st but not of less importance, the 

checking of your spare parts cabinet. Have 

you a complete set of extra tubes for your 

amplifier? How about exciter lamps and 

extra photocells? Major parts used in your 

projector, namely, sprockets, main drive 

gears, film gate shoes and tracks, lateral 

guide rollers and pad rollers are some of 

the spare parts you should keep on hand at 

all times. A supply of fuses for the amplifiers 

and other electrical units in the projection 

room should be kept handy. 

NOW! OUTDOOR 

SCREEN PAINT THAT 

LASTS LONGER 

Three Spotlights in Fisher Booth, Detroit 

Of extraordinary size is this projection room in the recently remodeled Fisher Theatre, Detroit. National 

Theatre Supply mode the equipment installation which included two Strong arc lamps tor 35 and 70mm 

presentations and three Strong Super Trouper carbon arc follow spotlights for stage attractions. 

Innovations In Theatre Design 

Writing an article on new theatre designs 

in the Providence iR.I.) Sunday 

Journal, Bradford P. Swan, film critic, suggested 

that if renewal proposals are 

carried out in downtown Providence, "The 

Universal," a theatre plan worked out by 

Frederick J. Kiesler, New York architect 

and designer, might be worth considering. 

This plan incorporates a main theatre, with 

a seating capacity of 1,600, and a .smaller 

theatre with 600 seats. The foyer of these 

theatres would serve as a lobby for a multistory 

structure with a tower containing a 

variety of smaller theatres seating from 

120 to 300 persons, television studios, radio 

stations, publishers' and producers' offices, 

and several floors of industrial and art 

exhibition space. 

DRIVE-IN 

SCREEN PAINT 

The Perfect Coating 

To Brighten Your Screen 

Creates a lenticular effect. Gives your 

audience a cleaner, clearer picture from 

any 

angle. 

This quality coating eliminates at least 

une screen repaint job every two years. 

Used by more theatres 

than any other paint. 

Don't Forget 

Spatz FREE Color Styling Service 

For Your Whole Theatre 

Coll your 

National Theatre Supply Today. 

(Bronehes 

(verywhare) 


— 

First Aid for Businessmen 

Kinner Sells 

Company, 

ADLER 

LETTERS 

ASSURE SELLING IMPACT 

FOR YOUR CHANGEABLE SIGNS! 

The only complete line of PlasHc and Aluminum 

letters, from 4" to 31", including "Snop-Lok" 

Plastic Letters that won't blow off, won't fall off. 

All sizes of Adier Plastic Letters available in 

Red, Blue, Green, Opaque Black. For Free Catalog 

of AdIer "Third Dimension" Changeable 

Letters—Mechanical Letter Changer—Stainless 

Steel Frames Glazed with Glass or Plastic—Low- 

Cost "Sectionad" Displays—Cast Aluminum 

"Mounties" for building identification—write; 

ADLER SILHOUETTE LETTER CO. 

11843-A W. Olympic Blvd., Los Angeles 64, Calif. 

1480BUCHANAN 

SEATING 

COMPANY 

GRAND RAPIDS, MICH. 

Visiting Nation's Capital 

The Department of Commerce has 

established a centralized Business Service 

Center to help visiting businessmen 

locate the proper sources of assistance 

and information offered by the Department 

of Commerce and other agencies 

of the government. Trained personnel 

will be employed to advise and speed up 

the businessman's contacts with the 

government. 

The Business Service Center is located 

in the foyer of the auditoriiun on the 

first floor of the main Commerce building, 

14th Street. N.W. between E Street 

and Constitution Avenue in Washington, 

DC. The phone number is WOrth 

7-5201. The bureau will be open five 

days a week from 8:30 a.m. to 5 p.m. 

Eastman Budgets $71.5 Million 

For Capital Expenditures 

Eastman Kodak Co. will spend about 

$71,500,000 during 1962 for additions, replacements, 

and improvements in its U.S. 

facilities, according to Thomas J. Hargrave, 

chairman, and William S. Vaughn, president. 

The capital expenditure budget is 

slightly above the approximately $70 million 

expenditure last year. 

"The capital budget program of recent 

years has enabled Kodak to maintain 

plants and equipment at a high level of 

efficiency, keep costs down, and product 

quality high," the Kodak officers noted in 

a statement. "The program has been important 

in introducing new and improved 

products, in meeting new and changing 

needs as they arise, both in foreign and 

domestic markets, and has helped the company 

progress at a better rate than the 

U.S. economy in general." 

Heads Coke Convention Bureau 

James T. Beers has been named manager 

of a new department, the convention bureau, 

formed by The Coca-Cola Co. to coordinate 

all its national convention activities. 

The bureau will operate as part of the 

sales department. 

Coca-Cola participates in several hundred 

national conventions each year, many 

of them in the motion picture industry. 

Beers has been with Coca-Cola since 

1946 and for several years has handled a 

number of national conventions. 

TRI SWING it 

_ it 

Swings 

whir^ 

the action apparatus 

j^ See-SaWS 

the 

PLAYMATE line 

playground equipment 

The DELMER F. HARRIS CO. 

Concordia, 

Kansas 

write for free brochure 

To Retire in Florida 

Robert E. Kimier, head of Kinner Products 

Co., Pataskala, Ohio, has sold the 

company to Alex E. Andrews of Columbus, 

Ohio. Andrews has had wide business experience 

in both production and sales fields. 

He plans to expand the sales of Kinner 

products, but wUl not change the high 

quality of Kinner's Glass and Chrome 

Cleaner which has been used by theatremen 

over the nation for many years. 

STARTED IN 1936 

Kinner began manufacturing the cleaner 

in 1936 when liquid, spray-on glass cleaner 

was unheard of, and he recalls that in 

those days he many times climbed a ladder 

straight up the side of a wall and through 

a hole in the lobby ceiling to talk with the 

projectionist who was also the manager 

a far cry from the modem theatre of today. 

"Working with theatre people through 

the years has been a pleasure, as no nicer 

business people ever existed," Kinner said, 

"and I can count my friends in the theatre 

world by the hundreds." 

Kinner plans to retire in Florida where 

he will operate a small plant in the futui-e, 

but first he and Mrs. Kinner will vacation 

in California. 

Surveys in many places have shown that 

11 or 12 families out of 30 have never attended 

a di-ive-in theatre, indicating that 

managers of drive-ins still have a new area 

to reach with promotion. 

An accepted and necessary part of drivein 

theatres is the childi'en's playground. It 

serves to entertain the youngsters and get 

the family out early for the show, which 

helps the concessions business. 

THE BIG CHAINS 

SAVE TIME . . . MONEY 

SO CAN YOU ! 

Yes, drive-in owners, large and small, have found 

they can keep their grounds clean, quicker and 

cheaper. Con be attached to car or truck. 

PORTABLE 

INCINERATOR CART 

. . burns all refuse 

One man does the work of many . 

right on the spot. Just right for paper, leaves, twigs, 

etc. Large capacity, 18 cu. ft., yet perfect balance 

makes it easy to handle. Wide wheel treads; oil 

welded steel construction means lasting wear. 

Hundreds of satis- "\ 

fied users. CUTS , 

U 

:LEAN-UP TIME / / i\ 

IN HALF. 

IX,/'' 

Shipped uncrated by 

prepaid Rwy. Exp. 

'84 50 

COMPLETELY AS- 

SEMBLED (West of 

Nîss. Add $12) 

WRITE TODAY TO DEPT MT 

COUNTY SPECIALTIES 

P. 0. Box 968 Grand Central Station 

New York 17, N. Y. 

il 


Compact Electronic Light 

Dimmer for 

Theatres 

A new, miniaturized electronic light dimmer 

for theatre lighting, which controls 

up to 1,000 watts of incandescent lighting 

with the twist of a knob, has just been 

announced by Electro-Solid Controls, Inc. 

Called the Dreamliter De Luxe 1,000, the 

solid-state, semi-conductor device has been 

developed along the same principles as 

components for space rockets and milliondollar 

computers, the manufacturer says. 

It is so compact that it can be held in the 

palm of one hand. 

The light dimmer can be installed easOy 

with a screwdriver into any standard 

double-gang wallbox without any remodeling 

or rewiring. A newly designed control 

unit, for which patent is pending, makes 

the Dreamliter the only device of its kind 

which provides truly smooth, gradual and 

uninterrupted dimming and brightening of 

incandescent lighting from absolute off to 

maximum brightness, according to the 

manufacturer. 

The manufacturer also says that exhaustive 

testing has demonstrated that the 

device operates at 98 to 99 per cent efficiency, 

and that the solid-state design 

virtually guarantees unlimited operating 

life. It carries a one-year factory 

guarantee. 

The dimming device is said to economize 

on electricity and to prolong bulb life 

dramatically and. that operated at 50 per 

cent brightness, it can extend bulb use by 

10,000 times. 

Performance Rated' Carpet 

With the advent of 1962, A. & M. 

manufacturer of Guli- 

Karagheusian, Inc., 

stan carpet, formally extended its "Performance 

Rating" quality standard system 

to all its commercial carpets. 

The system is designed as a guide for 

specifiers and purchasers of commercial 

carpet, and classifies each quality in the 

commercial line for light use, standard use, 

medium-heavy use or heavy use. It makes 

clear which "PR" category is best suited for 

a specific installation. 

The rating system for residential use of 

carpet has already been in effect for about 

a year. 

- , 

v\4'î 

STOP 

I 

SPEAKER theft; I 

BalCOlD 

REFLECTORS 

DOURLE 

FILM 

UFE 

. . because BalCOLD Reflectors cut heat in half! 

Heat is tough on film prints—especially when they can cost upwards 

of $7000. 

But BalCOLD Reflectors save damage costs by keeping film cool. 

They have actually doubled film life. Says one theatre man: 

"Used to get about 150 runs of a film with ordinary reflectors. 

Using BalCOLDs, I got 303 runs with Porgy and Bess,' 365 runs 

with 'Can Can.' " 

What's more, reduced film heat means no more focus drift, 

greater depth of field. BalCOLD Reflectors far outlast ordinary 

reflectors and are lots easier on projectors and lenses. 

Next time you replace silvered reflectors, replace them with 

BalCOLD—the only reflector whose proven contribution to the 

advancement of motion picture projection has won for its designers 

the highly regarded technical award from the Academy of Motion 

Picture Arts and Sciences. 

TECHNtCAl AWARD lO 

lot lllf dsvelopmfnl o' 

Ihe BalCOLD RpIIfcIoi 

BAUSCH & LOMB 

72026 Bousch St., 

?/j Eliminate costly loss of stolen speal(ers U: 

;/ with Speaker Security. 'Ij 

{ji Easy to install! Inexpensive! '// 

Less than 75(; 

// per speaker unit! // 

//' Now in use by leading Drive-In Chains and ij 

yi Exhibitors in U. S. and Canada. // 

W for full details write: 

'flj 

>i SPEAKER SECURITY COMPANY i 

if 1650 Willow Avenue, Hobokcn, N.J. 

ff 

Academy of Motion Picture Arts ind Science 

Honour], AnArd for Opiical Service to trie Industry

! 

1 

WiH^ 

Profits pop way up when you sell Pepsi and popcorn 

Your Pepsi-Cola bottler will show you how to make 

the most of these two money-makers. Call him today! ' 

'•Pepsi-Cola- and -PL-ps," are trademarks of Pepsi-Cola Company. Reg. US. Pal. Off. 

26 

The MODERN THEATRE SECnON

SALES PER PERSON 

INCREASED WITH 

GREATLY ENLARGED 

CONCESSIONS AREA 

By 

LOIS THATCHER 

#% NEW CONCESSIONS BUILDING erected at Commonwealth 

Theatres' Crest Drive-In, Hickman Mills, Mo., last year—virtually 

four times the size of the former structure, with an interior laid 

out for efficiency and speedy service—has resulted in a substantial 

increase in sales per person since its July opening. 

The new building is located in the center of the field between 

the fourth and seventh ramps, as was the old one, but the contrast 

in size is impressive—85x40 feet as against the former 30x25 feet. 

Only the concessions and restrooms are in this building, projection 

being handled from another. 

There are other contrasts: The old building was mostly concrete 

blocks with little glass, the new structure is mostly glass with some 

concrete blocks; the old building was four feet below ground and 

patrons had to walk down a few steps to get into it, the new one 

is on ground level: the old cafeteria could accommodate only about 

20 people on each side: now, with a maze holdout system at the 

entrance of each of the two lanes, as many as 150 persons can be 

accommodated on each side. The maze is used only at peak times, 

when the cafeteria is not too busy the maze is open. 

CAN SERVE 650 PATRONS EASILY IN TEN MINUTES 

Because of the efficiency of the cafeteria layout, even at the 

busiest times, 12 employes can handle the crowd, as compared to 

eight in the small operation. During a ten or 12-minute intermission, 

when trade is the heaviest, as many as 650 patrons can 

be served with ease. During intermission, screen advertising is 

run, but there is something on the screen all the time. 

Each of the cafeteria lanes is 60 feet long, and the equipment 

lineup is the same. First there are cardboard trays, followed by 

an overhead warmer for popcorn and buttercorn, a hot food 

warmer for sandwiches and French fries, a self-serve coffee 

machine, soft drink dispenser, an orange bubbler, potato chips 

and nuts, self-serve ice cream cabinet, candy and gum and the 

cash register. As the patron enters each lane he is greeted by a 

complete menu with prices on the backbar wall. 

The top of the cafeteria counter is white Formica flecked with 

gold, the counter front is Fomiica in signal red, the concessions 

walls are yellow ceramic tile, the ceiling is off-white plaster and 

the floor is vinyl asbestos in an off-white with flecks of black. 

Lighted point-of-sale signs are being installed at present on the 

walls behind the counter. 

Opposite each lane, across a spacious public area, are condiment 

counters approximately 15 feet long. These provide napkins, two 


The three views at the right well illustrate the spaciousness of the new refreshment 

service building erected at the Crest Drive-In Theatre, Hickman Mills, Mo., 

last year. Top photo shows one of the cafeteria lanes which is joined at center 

left by the lane from the other side. Cash registers are at this central point. 

Center picture shows location of one of the condiment counters; at bottom, the 

kitchen area where deep fryers, pizza oven, grills, etc. are located. 


SALES PER PERSON INCREASE 

Continued horn preceding page 

waste receptacles, relishes, pickles and 

onions, mustard, spoons, cream and catsup. 

The counter front and tops are the same as 

in the concessions lanes. Cigarets are sold 

by vending machines. 

In the center, between the two condiment 

counters, is an offset panel 35 feet wide 

composed of circular ceramic tile in different 

sizes and colors. Three, 30x40-foot. 

stainless steel poster cases for theatrical 

paper have been set against this panel and 

are spotlighted from the ceiling. 

There is a spacious kitchen area behind 

the counters, seen by the patrons, and behind 

a door in a room in back is the storage 

area and room for the furnaces and 

the ice machines. Two ten-ton refrigeration 

units use the same ducts as the furnaces 

but are not located here. 

The entire building—cafeteria area and 

restrooms—is heated or air conditioned, 

and FM music is amplified throughout at 

all times. 

CERAMIC TILE IN RESTROOMS 

Both floors and walls in the restrooms 

are ceramic tile, a pebbly yellow tile for 

walls and a contrasting tan tile floor in the 

ladies' room: and contrasting shades of 

green tile for floors and walls in the men's 

room. All metal stalls were installed. 

Manager Phil Blakey says they are "the 

most beautiful in the Kansas City area," 

and that they have inspired the patrons to 

"take wonderful care of the restrooms." 

Entrances are on either side of the building, 

and the exit is in the center facing the 

screen. On either side of the exit is a 

patio with a total of 124 stadium-type 

chairs, and two loudspeakers on each side. 

Promotion of the concessions at the 

Crest consists of many things. Sometimes 

coupons are given out at the boxoffice for 

a free refreshment item at the concessions 

along with something purchased, sometimes 

a free glass is given with the purchase 

of a drink, and sampling of chili, 

drinks, hot Dr Pepper, pizza and other 

This is a closeup of t/ie maze used at the entrance 

of each lane in the new Crest cafeteria. It is open 

when business is not too heavy, but at peak times it 

is closed, holding patrons back for a smooth flow 

of traffic in the lane ahead. Note menu on the wall. 

items is frequently done with good results. 

Giveaways with a concessions tiein have 

been successful. A Lionel train giveaway, 

with chances given to children only at the 

boxoffice to be deposited in the concessions 

where the drawing would be made, was 

used at Christmastime and is planned again 

for June. For adults there have been giveaways 

of a chaise lounge and two go-carts, 

with patrons signing for their chances in 

the concessions. All giveaway items except 

the go-carts were promoted. 

Free concessions trailers from suppliers 

are used on the screen, as well as a set of 

eight from National Screen Service. Four 

NSS and four free ones are used each week 

and alternated every week, with merchant 

ads mixed in between. Tape recordings are 

used before the show starts and at both 

intermissions (the Crest runs three features 

with intermissions between the last two'. 

When sampling is being done, this is mentioned 

in newspaper ads. 

The basic thing in concessions promotion, 

according to Lee Joehnck of Commonwealth's 

concessions department, underlying 

all these things, is suggestive selling. 

This year, it is planned to try an incentive 

plan, wuth one side of the cafeteria 

pitted against the other, and wrist watches 

for prizes. 

In its 1961 remodeling progi'am the Crest 

moved its screen 45 feet closer to the 

ramps, and only the metal of the old screen 

was used. The new screen surface is plywood 

painted with a vinyl plastic paint, 

and the bottom portion of the tower is in 

teal blue beneath the black masking. Further, 

the new screen picture size is 124x62, 

compared to the former 108x55, and the 

new tower is completely enclosed, providing 

a world of storage space. 

WILL EXPAND TO 1,200 CARS 

The moving of the towêr was necessitated 

by the cutting through of a new 

interstate highway, and about eleven acres 

of expandable land w-as taken. Some 

speaker posts were lost when the screen 

was moved forward and the present theatre 

accommodates approximately 800 cars. 

However, new land has been acquired and 

the Crest will soon expand to 1,200 cars. 

The Crest management has received all 

kinds of glowing comments and approval of 

the updating from its patrons, and these 

are substantiated by increased patronage 

and concessions purchases. 

CREDITS: 

Air Conditioning: Carrier 

Butter Dispensers: Serv-O-Mat 

Coffee Dispensers: E-Z Way 

Drink Machines: Perlick 

Food Warmers: Savon 

FM Equipment: Burstein & Applebee 

Hot Dog Machines: Secomatic 

Ice Cream Cabinets: General Electric 

Ice Machines: Scotsman 

Orange Bubblers: Buckingham 

Pizza Oven: Bakers Pride 

Plumbing: American Standard 


Popcorn War?ners: 

Hollywood Servemaster 

Screen Paint: Spatz and Tnemec 

Counters, Most Concessions Equipment: 

L & L Popcorn Co. 

The ladies' resUuwn at the Creit ;ius yeilow cerointc tite walls and a basically 

tan ceramic tile floor. There is a full-width mirror above the wash basins, and 

good lighting from the overhead fixtures. Note floor drain for easy care. 

Walls in the men's room are green ceramic tile, the floor is in contrasting 

shades of ceramic tile. All stalls in both restrooms are metal. Patrons have 

shown appreciation of the appointments by taking good care of the restrooms 

28 The MODEBN THEATRE SECTION

'Hill, 

eterii 

ith( 

trwii 

fr 

'aim, 

IS 

in 

Far. 

vi > X. .;». 

NO>A^! 

they're 

lof 

for the NENA^ Ml DOLE SI 

i 

:^^Jl 

32 oz. large size . 

for extra profits in 

the Buttercup line 

NEW FOR 62! 

Wax free, 32 ounce BUTTERCUP . 

a proven 350 retailer. 

. 

The only 32 ounce popcorn cup 

manufactured "single wrap" to provide a 

convenient "large size" at low cost. 

Acclaimed by the nation's top popcorn 

merchandisers — familiar 

brown and yellow. 

BUTTERCUP 

Shipped freight prepaid in minimum 

quantities of 6M . . . 

ORDER YOURS TODAY! 

Server Sales 

inc. 

north £8 west 16447 main street, menomonee falls, Wisconsin 


I 

— 

The Biggest 

In 

Profit-Maker I 

Your Concessions Line* 

'H: 

-CM' 

SNOW 

CONES 

8 1/2 Cents Profit 

On Every 10-Cent 

Unit Sold 

Candy Information Booth for Tourists 

The Year-Around Confection 

For Indoor and Drive-lnTheatres 

Echols improved ice shover will handle 

your peak crowds. A single shoving operotion 

mokes enough snow to fill case ond 

serve over 400 snow cones. Polished aluminum, 

stainless steel blades^ fluorescent 

light in cose. 

Special offer, improved 

ice shaver and deluxe 

case^ as shown. 

$325 

Get In 

Now On This Bigtime Moneymaker 

See Your Local Dealer or Write 

S. T. ECHOLS, Inc. 

Box 612 Bismarck, Mo. 

Dependable ^s 

Quality 

POPCORN MACHINES 

HOT DOG EQUIPMENT 

COUNTER COOKING UNITS 

COUNTER & 

FLOOR MODELS 

FOR EVERY 

REQUIREMENT 

This attractive tourist information center at the refreshment stand of the Acadia Theatre in Wolfville, 

Nova Scotia, set up during last July when many conventions v/ere held in the city, won much good will 

and increased per patron sales. Mrs. Marion Barkhouse, attendant, gave out information and timetables. 

Last July was a big month for 

conventions in Wolfville, N.S., and Manager 

Ellsworth Whittle and Mrs. Marion 

Barkhouse, candy attendant, at the Acadia 

Theatre made the most of it. They converted 

their concessions stand to a tourist 

information center which they named the 

"Treet Formation Booth," a play on the 

tie-in with the special promotion on Mars 

Treets. 

The lettering forming the name of the 

booth, across the face of the refreshment 

counter was in Day-Glo pink, and a mileage 

pole at one side bore signs in a variety 

of the luminous colors. Tom-ists were 

greatly attracted by an antique kerosene 

lantern which was lit each evening. An 

umbrella dripping icicles topped the Coke 

dispenser, and an icicle canopy was topped 

by Canadian flags set in motion by a fan 

STAR STEAMRO 

> U H 

JUNIOR 35 

._ 3_ Jh^ Combination hot dog ^^ 

steamer & roll warmer ^s 

Write for sjicf iliciitiKiis nf loniplctr Inn ^^S 

STAR MFG. CO. 

^ 6300 ST. LOUIS AVE. ST. LOUIS 20, MO. ^ 

For 

YOUR 

BOXOFFICE 

Engroved b y 

our exclusive 

process on lucite 

to your 

specifications. 

LAMOLITE* 

ILLUMINATE 

Our enlarged p 

servic 

Plostic Signs 

Send tor Folder 

DURAE 

LAMO 

133 West 20th

Here's why Orange-CRUSH 

means fast turnover 

FASTEST 

TURNOVER 

and big profits... 

People have con/'/c/ence in Orange- 

CRUSH. They ask for it by name. 

They drink more of it than any other 

orange drink. This means that when 

you feature Orange-CRUSH, you get 

more Immediate business. And because 

Orange-CRUSH tastes so 

good and goes so well with good 

food, no other orange drink can 

deliver so much repeat business. 

What's more, people are constantly 

reminded of famous Orange-CRUSH 

quality by dynamic national advertising—and 

by colorful point-of-sale 

material. So feature the orange drink 

with the fastest turnover—feature 

Orange-CRUSH! 

want 

a profit 

machine? 

Get an attractive, animated Orange- 

CRUSH dispenser. It assures fast turnover 

because it's loaded with appetite 

appeal : people can see the orange goodness 

in attention-getting illumination. 

You sell more Orange-CRUSH when you 

display Orange-CRUSH. 

CRUSH Lemonade, with its fresh fruit 

flavor will do the same profit building 

job for you, as well as will our other fast 

selling Old Colony syrups . . . 

tropical 

punch, root beer, grape, vanilla, wild 

cherry, strawberry, lemon-lime, Buzz, 

and ginger ale. 

CRUSH INTERNATIONAL, INC. 

2201 West Main Street, Evanston, III. 

BOXOFFICE :: February 12. 1962 ^1

J 

DRIVE-INS CAN GAIN NEW BUSINESS 

BY OFFERING VARIETY IN THE MENU 

By 

EDWIN "PETE" GAGE* 

It IS QUITE important to have a 

change in the menus offered at the outdoor 

theatre. The drive-in customer comes 

in regularly. Over the years there has been 

little change in the type of items that have 

been sold. You have been selling hot dogs 

and popcorn and hamburgers, etc. I think 

that seasonal changes are quite important. 

32 

•Executive Vice-President, Wolter Reade Ttieatres. 

Even though you may not sell as much as 

you think you should of an item, the customer 

recognizes, even perhaps subconsicously, 

the fact that there is a change in 

the menu. 

In the summertime you can try corn on 

the cob—not a hard item to handle. Watermelon 

is a good item. Prom time to time 

I think these things should be changed. 

FREE 

working SAMPLE 

will 

bring 

more profit 

to the most 

profitable 

concession 

in your 

theatre! 

PROVE IT NOW! 

*^ 

ONE GALLON 

befineoano packed BT 

C.F.SIMONINS SONS.rNC. 

PHILADELPHIA 34, PA. 

We'll send you a mrking sample, free for 

^m^ 

^ 

America's finest popcorn seasoning im.- 

parts rich butter-like flavor,, .and color! 

the asking! 

SIMONIN • PHILADELPHIA 34, PA. popping specialists to the nation 

Ice tea is a good item to add in the summertime; 

iced coffee a very simple thing 

to make. 

We introduced in two of our drive-in 

theatres, three years ago, where we had 

enough space, some pinball machines. 

They received quite a lot of play—with no 

cost to us. We sub-let, as you might say, 

the concessions privileges on the pinball 

machines to those operators who handle 

that type of thing. Children, during intermissions, 

played them: many times parents, 

and particularly the fathers, who took 

their families to a drive-in theatre and 

may not have liked the picture, came into 

the concessions area while the picture was 

on and played the pinball machines. There 

is good revenue in it and no food costs. 

I know that a lot of you have been discussing 

over the past years food costs, labor 

cost per person, etc. We are not interested 

in quoting any figure as to how high our 

per person is, or how low om- food cost is, 

or how low our labor cost is, because in 

different sections of the country these 

things can vary just because of certain 

conditions—market conditions, both labor 

and food. As a matter of fact, in our own 

particular circuit of theatres we will vary 

from 2 to 2 '2 per cent on food cost. Of 

course, there will be a wide margin on 

the per-person, and there will be 2 or 3 

per cent variation on the labor. 

THINGS TO BE WATCHED 

I do not think there is any real criteria 

insofar as this is concerned, so long as you 

are keeping things under control and doing 

the best job that you can, and coming out 

witli a reasonable profit. You can improve 

your per-person figure sometimes by increasing 

price. In one area an item will 

sell for 5 or 10 cents more than in another, 

so that these things are not comparable 

throughout the industry. Payroll costs, of 

course, can be beat. But are you serving? 

Are you giving the right service to your 

customers? Perhaps, yes—and perhaps, no. 

These are things to be watched. At certain 

times you may save 8 or 10 dollars a week 

on your payroll, but it might cost you 80 

or 90 dollars in gross because you don't 

have enough people behind your stands to 

serve your customers. 

I think that upgrading is a very important 

factor in our business. The entire 

country is upgrading. The Ford automobile 

has become a fine car at a fine price. 

We can upgrade our concessions stands. 

I think that the introduction of a new 

item on the candy stand is always good 

for business. I recommend you ask your 

manufacturers, "What's new?" I think it 

would be helpful. 

To Head New Sweden Division 

Blaine Highfield has been appointed 

manager of the company's newly created 

Sweden Freezer Distributor Division. 

Sweden recently inaugurated a program of 

company-owned distributorships for key 

eastern markets to supplement their existing 

independently owned distributorships. 

The first company-owned sales outlet was 

opened in Washington, D.C., January 2, 

1962 and a second is planned for Chicago 

shortly. Highfield has been area manager 

of the company's Pacific Northwest division 

since 1959. 


fe-li 

! 

Dr Pepper tops all flavor brands in soft drink sales 

Are you cashing in? 

ID 

"It's Different ... I like it!" is more than 

an advertising theme. 

It's the reaction thought or spoken by 

almost everyone who tries Dr Pepper. Not 

a cola, not a standard fruit flavor, Dr 

Pepper is different. And delightful. So 

delightful, people who have tried order 

Dr Pepper again. And again. Consequently 

Dr Pepper captures both the seasonal 

flavor market, and rides handsomely 

along with the year-long cola 

market 

Dr Pepper, along with a popular cola, 

gives you tiro year 'round best sellers. 

And since most of the public prefers a 

flavor to a cola, it's smart to feature the 

most popular flavor brand of all. 

If you're not already sharin^g Dr Pepper 

profits, get the full story from the Fountain-Vending 

Division, Dr Pepper Company, 

P.O. Box 5086, Dallas, Texas. 

Dr Pepper^\ r 

NATIONALLY 

ADVERTISED 

NATIONALLY DISTRIBUTED 


Free Kid Shows and Guessing Contest Increase Sales in Pepsi 'n Popcorn Tiein 

iho 

Jim Longford (photo at left) manager of tt>e Crest Tfieatre, Clinton, Mo., put 

a lot of pusft and enthusiasm behind his tiein with the national Pepsi 'n Popcorn 

promotion in July. He is standing beside his lobby display promoting the 

combination purchase and free shows sponsored by Pepsi and Meadow Gold 

(butter). Above, a guessing contest was featured at the concessions stand, 

with plenty of good background material. Sales of Pepsi and popcorn soared. 

iCECREM't 

ii®»i— 

CTv^s 

m 

Give ice cream quality . . . make 7(5 on 

lOi sales. Cash in on the demand for 

delicious soft-served cones, shakes. 

Serve a 10(5 cone in 2 seconds . . . 

your food cost less than 3(5. Serve a 

2 5(f shake in 5 seconds . . . your food 

cost only 6(5. Win new fans, make big 

profits with a compact Sweden freezer. 

Easily run by untrained help. 

LIkt the Model 208 SottServer 

shown here, all compact Sweden 

machines are keyed to high -production 

needs. They occupy only 3 

square teet — or less. SpaceSaver 

counter models are also available. 

SW6DCIV 

SWEDEN FREEZER MFG. CO. 

Seattle 99, Wash. Dept. T^ 

GOLDEN PALACE SHRIMP ROLLS 

Packed 50 with serving bogs and point of sale 

material, color trailers available. 

Golden Palace Food Products, Inc. 

543 West 59th Street, New York 19, New York 

CI 6-2739 

NAC Adds 13 New Members 

The National Ass'n of Concessionaires 

has recently added 13 new members to its 

roster, H. E. Chrisman, first vice-president 

and membership chairman, has announced. 

The concessionaire segment members 

are: Paul Hecker, Cafe Brauer, Chicago; 

Miss Marijo James, M. A. Connett Theatres, 

Newton, Miss.; Herman W. Hallberg, 

Cooper Foundation Theatres, Lincoln, 

Neb.; Louis Arru, Fourth Avenue Amusement 

Co., Louisville, Kas.; and Jack 

Zander, Sportservice Corp., Buffalo, N.Y. 

New jobber-distributor members are: Lee 

R. PaiTish, Associated Popcorn Co., Dallas, 

Tex.; and Andrew S. Bei-wick, Wright Popcorn 

& Nut Co., San Francisco. 

TREMENDOUS PROFITS '! 

Now Fresh Fruit Sundaes, Pineapple and 

Strawberries from stainless steel pans! 

Both juices for snow cones and fresh fruit 

for sundaes dispensed from one machine 

HERE'S 

HOW TO MAKE 

BIG MONEY WITH "SNOW 

MAGIC" 

Distributors of famous 

Victor's QUICK MIX dry 

flovor concentrates. 

FREE SAMPLES 

WITH EACH MACHINE 

THE NEW SNOW 

CONE MACHINE 

Capacity. 50 cones 

every 30 seconds. 

The Bert's 'SNOW 

MAGIC" machine 

combines eye-appealing 

beauty with perfect 

mechanical performance 

and large 

capacity. "S n o v 

Magic" is easy to 

operate and is Fully 

Automatic. A Snow 

Cone costs V/t to 

IV2C and usually 

. . . 

sells for lOc 

that's 

profit! 

SAMUEL BERT MFG. CO 

Fair Park Station, Box 7S03, DALLAS, TEXAS 

Equipment manufactm-ers added are: 

David L. Sill, ElectriCooker Div., General 

Poods Corp., New York City; and Clifford 

Lorbeck, Server Sales, Inc., Menomonee 

Falls, Wis. 

The supplier segment added the following: 

B. J. Montgomery, Atco Food Co., 

Dallas, Tex.; Matthew B. Peterson, Drew 

Chemical Corp., Food Products Div., New 

York City; Irvin Tiahnybik, Leon's Sausage 

Co., Inc., Chicago; and Don Clayton, 

Putt Putt Golf Courses of America, Fayetteville, 

N.C. 

Attend World Series Film 

Whitey Ford, center. New York Yankee star pitcher 

who broke Babe Ruth's World Series' record with 32 

consecutive scoreless innings, attended the premiere 

of the official World Series film with Charles 

Okun, left. The Coca-Cola Co.'s special sales representative 

for the New York region, and Charles 

A. Bourdelais, the company's theatre and concessions 

manager. The 1961 World Series film, which 

was produced by The Coca-Cola Co. in cooperation 

with the American and National Leagues, was shown 

for the first time to baseball players, managers, 

sportswriters and notables at a luncheon in the new 

Toots Shor's restaurant in New York. 

Readers' Service Bureau coupon, page 47. 


Schmitt Fills Vacancies 

On NAC Board. 

Names 

Committees for 1962 

V ACANciES on the National Ass'n 

of Concessionaires board of directors and 

the roster of regional vice-presidents, occasioned 

by the recent election of officers, 

have been filled by Augie J. Schmitt, president. 

He has also completed 1962 committee 

appointments. 

George P. Brummett, American Machine 

and Foundry Co., Chicago, was appointed 

to fill the one-year, unexpired term of H. 

E, Chrisman, Cretors and Co., Nashville, 

who resigned to become first vicepresident. 

Julian Lefkowitz. L & L Concessions, Detroit, 

was named to fill the one-year, unexpired 

term of Edward S. Redstone, 

Northeast Drive-In Theatres, Boston, who 

resigned to become executive vice-president. 

TWO REGIONAL VICE-PRESIDENTS 

Charles Sweeney, Odeon Theatres, 

Toronto, will .serve NAC as Canadian 

regional vice-president, replacing Sydney 

Spiegel, Super Pufft Popcorn Ltd., Toronto, 

who became second vice-president. Robert 

J. Wigner. Red Wagon Products, Minneapolis, 

has been named as regional vicepresident 

for Area No. 4 comprising states 

of the Midwest. 

For the first time, NAC will have an exhibit 

committee under the chainnanship of 

Van Myers. Wometco Theatres, Miami, and 

director-at-large. Members are Paul 

Ki'euger, Fred Wehrenberg circuit, St. 

Louis; Morris Strassman, Union News Co., 

New York City; Roy Smith, Roy Smith Co., 

Jacksonville, Fla., and J. D. Douglass sr., 

J. D. Douglass Concessions, New Orleans. 

As the NAC convention and tradeshow 

becomes more complex, the educational 

aspects are given more prominence, with 

efforts directed toward getting all product 

and equipment lines represented. The industry 

is becoming more diversified which 

makes it necessary to share the responsibilities 

in this big annual event. 

The general convention chaiiman of the 

1962 meeting will be Edward S. Redstone. 

Lee Koken, Glen Alden Corp., New York 

City, will be the 1962 convention progi'am 

chairman. 

LET THESE SILENT SALESMEN 

WORK FOR YOU! 

CREATE IMPULSE SALES 

'^ Rofo-Grille HOT DOG BROILERS 

HERE IS A POPCORN WARMER 

THAT KEEPS POPCORN PIPING HOT, CRISP 

AND FRESH FOR DAYS . . . 

The SERVETTE JR. counter model popcorn 

warmer is designed to create impulse sales 

and to fit the needs of theotre concessionaires 

with limited space, of o small investment. 

Unit is compact, yet holds three bushels of 

popped corn (equivalent to about 125 tencent 

boxes or bags. Servette Jr. is 26 inches 

wide, 23 inches front to back. 

SELL MORE HOT DOGS THAN ANY OTHER 

EQUIPMENT! 

Rotisserie action rotates 60 hot dogs under 

magic infro-red cooking process . . . ready 

in 10-12 minutes for quick sales. 

Rotogrill keeps hot dogs hot for hours, retains 

juices . , . prevents spoilage. 

Revolving drum lifts out for cleaning. Bun 

warmer drawer holds two dozen buns. 115v- 

AC. 

SENSATIONAL SERVETTE 

^^ WITH NEW IMPROVED A|sj1|v|A-,-Or 

^ FOR EXCITING NEW ACTION. 

You get PLUS popcorn business with the NEW 

animator . . . plus NEWLY designed top space for 

butter 

dispenser. 

Profitable SERVETTE brings you more merchandising 

features . , . speeds up self service and 

over-the-counter selling. 

Dependable SERVETTE hos removable sliding 

gloss doors that retain heat in popcorn wells, 

tiinged panel gives additional space between 

wolls. Blower and heater elements encased in 

moveable drawer. 

Sell more Popcorn & Hot Dogs this season. Write or call 

'7/te

Concessions Stand and Lobby in Art House Updated 

lF^H^^%o?w^'• 

+ 

SNO-BAR 

m The Complete 

m Sno-Kone Unit. 

1^ New throughout 

1^ A Proven Winner 

The candy stand in the recently redecorated lobby of the Art Paris Theatre, Houston, Tex., is regally 

draped with gold cord looped through a blue French fleur-de-lis. New carpeting in "flanging vermilion," 

with a beautiful softness to the color that blends well with the light blue walls and darker 

blue trim, was installed. The carpet was also laid in the adjoining Messieurs and La Femme rooms. 

Colorful Posters for Theatre Popcorn Promotion 

* 

Gef your Share of a Mulfi- 

Million Dollar Market with new 

Go/d Medal Profit Winners. 

Yes, hundreds of theatres, both 

drive-in and four^wall are finding 

Sno-Kone Profits equal to that of 

Popcorn—winter and summer. 

^CRISP 

FRESH I 

Cotton Candy—an old profit 

favorite, has proved to be a profit 

i< 

t 

UNI-FLOSS 

0The first Complete 

Theatre 

Candy Machine 

bonanza for dozens and dozens of 

theatres. New Geld Medal Equipment 

designed expressly for your 

type operation now makes Cotton 

Candy Profit easy to get. 

Model Cotton 

^Proven Gold Medal 

Production 

• Proven Filtermg 

Âbsolutely no mess 

jÊasy to operate 

NEW . From 

Gold Medal 

New Design 

Electric Machines 

New Drive-In 

Models Wrife toda y /or literature, 

on the Newest Things for 

bigger Concession Profits . 

Refreshment Division 

- GOLD MEDAl PRODUCTS CO. 

1829 FREEMAN AVENUE 

CINCINNATI 14, OHIO f 

///i\^^ Ih.!«.iNAME " ijn 

the Refreshment Industry 

The "Popcorn Pow-Wow," a set of posters on clear, see-through acetate, is the latest point-of-sale 

merchandising kit produced by the Popcorn Institute. Each kit consists of three posters, two 10x17 

and one 5x17 inches, printed in brilliant red, yellow, black and white. The posters are self-sticking 

and can be applied to gloss, metal or wood. Inexpensively priced, the kits are available from popcorn 

suppliers and from the Popcorn Institute, 333 North Michigan Avenue, Chicago I. 

SCHMITT FILLS BOARD VACANCIES 

Continued from preceding page 

Concessions Enterprises, Boston: J. C. 

Evans, Gold Medal Products Co., Cincinnati; 

Arlie Beery, Manley, Inc., Kansas 

City; James O. Hoover, Martin Theatres, 

Columbus, Ga.; Larry Moyer, Moyer Theatres, 

Portland, Ore,; Wigner and Sweeney. 

The public relations committee will be 

one of the most active and is chairmaned 

by Norman Wasser, Pepsi-Cola Co., New 

York City. Members of this committee are: 

Chrisman, Fitzgibbons jr., Charles Okun, 

The Coca-Cola Co., New York City; C. S. 

Baker, All Weather Roller Drome, Inc., 

Nashville, and Jack W. Wilson, National 

Theatres & Television, Inc.. Beverly Hills, 

Calif. 

The special services committee whose 

chaiiinan Is Jack O'Brien, New England 

Theatres Service Corp., Boston, and concessionaire 

director, also has Kendall Way, 

Modern Sales and Service Inc., Dallas, and 

Hoover working on it. 

Harold P. Chesler, Theatre Candy Distributing 

Co., Salt Lake City, as treasurer 

is chairman of the finance committee. 

Otlier members are Reynolds, Nat Buchman. 

Theatre Merchandising Corp., Cambridge, 

Mass.: Rapp, and Larry Blumenthal, 

Plavo-Rite Foods, Bronx, New York. 

The executive committee authorized to 

decide matters of policy when the board 

does not convene, is composed of all NAC 

officers plus Rapp and Floyd Bennett, 

Tarkio Popcorn Co., Tarkio, Mo. 

Candy Vender Sales Increase 

Candy venders totaled up sales of $477 

each in 1960, compared with sales of $424 

in 1959, according to a report by Price 

Waterhouse & Co., research firm. Tencent 

candy bars and dime cookies were a 

major factor in the increased gross of the 

venders. 


500 Served Easily in 20 -Minute Intermissions 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Service Bureau coupon in this issue of 

The Modern Theatre. 

An illustrated catalog on a complete 

line of adult and kiddie rides is 

offered by King Amusement Co., Inc. Included 

in the catalog, is a newly designed 

speed boat ride for which many different 

tops are available for the same chassis. 

Large quantity, production line manufacturing 

results in cost savings which are 

passed along to the customer. 

"Building Maintenance Manual" is the 

name of a new publication offered by S. C. 

Johnson & Son, Inc.. makers of Johnson's 

Wax and other products. Because floor 

care is of major importance, the 28-page 

manual covers this subject at some length. 

Other sections deal with general cleaning, 

safety, stain removal, furniture polishing, 

solutions to many common maintenance 

problems and care of equipment. 

The Omaha Q-Twin's concessions, like all other Center Drive-In Theatre Co.'s open-air theatres, 

features cafeteria-style service. Staggered intermissions for the simultaneous double screenings also 

expedite services in this modern facility. Five hundred can be served in 20-minute intermissions. 

See complete feature story about this new drive-in on pages 8, 9, this issue. 

"People Heating With Infrared Lamps" 

is the title of a comprehensive 16-page brochure 

from the Large Lamp Department of 

General Electric Co. It explains the uses 

of infrared lamps in both indoor and outdoor 

heating, the latter particularly effective 

for use under marquees or over 

doors to outdoor theatre concessions. 

Advantages and uses of the new Skid- 

Not diamond-luster, nonslip floor finish 

are described and illustrated in a new 

catalog sheet available from the Monroe 

Co., Inc. The floor finish has been developed 

for use on almost evei-y type of 

MISCO HAS THE NEW 

MISCO MARVEL 

IN CAR SPEAKER 

floor surface, contains no wax, and requires 

no buffing. 

Literature on the Ti-oupit Baby Spot, a 

new 110-volt A.C. incandescent follow spotlight 

for theatres, is available from Strong 

Electric Corp. 

Dr Pepper Declares Dividend 

Dr Pepper Co. has declared a dividend 

of 15 cents per share of common stock, payable 

March 1 to stockholders of record 

February 17. It is the company's 129th consecutive 

quai'terly dividend. 

Although the company does not complete 

its yearly earnings report until mid-February, 

Wesby R. Parker, president, said 

preliminary figures indicate earnings and 

profits for the past year will be up considerably 

over 1960. Sales volume gained 

nearly 10 per cent over the previous year. 

Pepsi-Cola 

Appointment 

Pepsi-Cola Co. has named John P. Corbani 

assistant to Sy Lusterman. market research 

director vice-president. Corbani 

joined Pepsi after five years experience 

with Batten, Bai-ton. Durstine & Osborn 

Advertising Agency, the last year and onehalf 

as account research executive for 

Pepsi-Cola. 

The Biggest Name in Popcorn Throughout the World 

for 

Write 

free 

catalog 

NOW! 

WASTE 

Speoker Reconing 

Service 

Replocement 

Cone 

Units 

Volume Controls and 

Knobs 

Straight, Coiled, and 

Theft Proof Cords 

Spade Lugs and 

Connectors 

Speaker Transformers 

Tools and Supplies 

MINNEAPOLIS SPEAKER CO. 

3806 Grand Ave. So, 

Minneapolis 9, Minn. 

Save money. No stale or 

left-over coHee when your 

coffeemoster is on E-Z 

WAY automatic. Coffee's 

fresh, hot and ready all 

the time. Get the fac' 

write now: 

STEa PRODUCTS CO. 

40 8th A»e., S.W. 

Cedar Rapids, Iowa 

MANLEY,i, 

IS AT YOUR 

SERVICE 

For over a quarter of a century, Manley, Inc. 

has assisted thousands of theatre owners in 

equipping and operating a more profitable 

concession. Investigate how Manley's years of 

merchandising experience and superior Manley 

equipment can help you make your 

concession more profitable. 

POPCOR N INAACmNES 

POPCORN SUPPLIES^"" 

Write or Phone: 

MANLEY^ INCi 

1920 Wyandotte St. Kansas City 8, Mo. 


— 

AMERICAN-STYLE' POPCORN IS 

HEARTILY APPROVED IN JAPAN 

By 

MASUTAKA "MIKE" IMAI* 

Businessmen in Japan, and particularly 

those in the theatre and concessions business, 

are eag'er to learn American merchandising 

methods, which are, in many 

cases, more effective in Japan than in the 

United States. Perhaps one reason for this 

is that the Japanese people tend to give 

blanket acceptance to American products 

and ideas as being the finest. The trend in 

Japan today is to pattern everything after 

American styles and standards. 

There is certainly nothing new that I 

can tell you about the concessions business—but 

perhaps in talking a little about 

our business in Japan, I will remind you of 

some old-fashioned American sales techniques 

that may have been forgotten or 

neglected in the United States. 

JAPANESE SENSITIVE TO QUALITY 

Japan, there are still millions who have yet 

to sample popcorn for the first time. If 

these people taste bad popcorn first, they 

will think that all popcorn is bad. Perhaps 

this would also be true of young children in 

the United States, whose first impression 

of popcorn should be a good one. 

We ask that shipments of only the finest 

quality popcorn and concessions supplies 

be sent to Japan; poor quality will only 

hurt your business and our business. 

When we first started our business, many 

people in Japan thought that popcorn was 

for feeding pigeons and animals at the 

parks. So, to introduce delicious Americanstyle 

popcorn, we began a sampling campaign, 

and after four years we are still 

sampling every passerby at our important 

sales locations. If our girls smile and our 

popcorn sample tastes good, over 70 per 

cent of those sampled return for a full bag; 

many buy large bags for eating at home. 

I hear many people in the United States 

say that children are spoiled, but the 

I didn't start the popcorn business in 

Japan, but my company did introduce 

American-style popcorn and sales methods 

to the 

Japanese parents 

business. Popcorn 

do a 

actually came 

much more 

to 

Japan 

thorough 

over 

job of spoiling their children. 

ten years ago when some 

We 

Koreans 

take full 

and 

advantage of this by making 

others 

our 

unsuccessfully attempted 

sales booths colorful and appealing to children. 

All children loho 

to sell poor quality popcorn, which 

was prepared and 

pass our booths are 

sold Japanese style. The 

Japanese 

given popcorn samples 

tastes are 

and treated politely 

very sensitive to 

quality; the 

as adults. Vei-y 

average 

soon they return with their 

person in Japan would 

parents to buy. 

prefer a bowl of good rice to poor steak. 

We who In the short time I have 

are 

been in the 

in the concessions business 

in Japan today have 

United States, I have learned many things 

learned the lesson of 

quality the hard way! 

from your beautiful theatre concessions. It 

Perhaps, many people 

in America 

is important to note that 

do 

your concessions 

not realize that many 

products from 

booths that 

Japan 

have good business are the 

are now setting world 

standards 

ones which sell good quality products and 

for quality—Japan now must 

are particularly careful in 

live down preparation of 

pre-war shipments of poor 

popcorn. 

quality items to the world markets. It is 

the same with our popcorn ... we in the 

How fortunate the concessionaires and 

popcorn business in Japan must work hard theatre owners of America are to have a 

to overcome early sales of poor quality general acceptance for the items sold at 

popcorn to Japanese people. Today in 

And a 10 lb. tin or W/^ 

lb. poly bag of Butterflake 

Pop Corn yields 

more many more bo.xes 

of Pop Corn than ordinary 

corn. Its 38-40 to 1 

popping ratio lowers 

your cost. .. .increases your profit 

per box. Yes — Bullerflake's 

extra popping volume produces S25- 

S35 more profit per 100 lbs. for 

you than ordinary "bargain" corn. 

And it's so tender, delicious that it 

always brings 'em back for more. 

brings 

Order from your distributor or write 

POP CORN D/v;s/oN 

and again! 

•President, Mike Popcorn Co., Inc., Tokyo, Japan. 

'em back — again 

NATIONAL OATS CO 

Wall Lake, Iowa • Hagerstown, Md. • Delaware, Ohio 

the concessions booths—in Japan, our popcorn 

must compete with dried fish, ricecake 

and whale blubber ! We have learned 

that we must do a superior merchandising 

job to sell popcorn to the Japanese people 

who have accepted rice-cake and other 

such snack foods for half a century. 

This merchandising plan calls for 

friendly, smiling sales girls, who are rewarded 

for increased sales. In addition to 

commissions, our sales personnel work for 

other prizes such as a rotating trophy for 

the best sales booth of the month, which 

also carries a cash prize. Our girls must 

train for four months before they are permitted 

to operate a concessions booth. They 

are taught to smile and say to all who pass: 

"Please try our delicious American popcorn." 

We have learned that we cannot 

wait at our booths for customers to come 

to us—we must attract new customers to 

our booths with smiles, and a little showmanship 

in popping the corn. 

KEEP POPPERS IN OPERATION 

We have learned to make the most of the 

natural merchandising qualities of popcorn 

by keeping the poppers in operation for the 

aroma and popping noise. The popcorn 

booth must be a happy place to stop, and 

our point of sale posters always suggest 

that fun and popcorn go together. 

We teach our personnel that popcorn is 

a "lively" product and that purchases are 

almost always made on impulse. 

Today, I am proud to tell you that 

American popcorn is rapidly becoming a 

favorite Japanese snack food. In locations 

where good popcorn has been established 

for two years or more, it far outsells ricecake, 

the former favorite. 

Popcorn is a traditional American treat, 

and yet we estimate that our sales of popcorn 

per capita at Tokyo sporting events 

exceed sales at corresponding events in the 

United States! 

This would not have beeti possible had 

we not sold popcorn as an "American" 

snack food. We in Japan look to America 

for new ideas and equipment for concessions 

merchandising. 

CHANGEABLE 

LETTERS 

3/16" Masonite— Baked Wrinkle Finish 

Red or Black, With Non-Sliding Hooks. 

Made to Fit Any Type Track. 

Used by Hundreds of Drive-Ins 

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8"-70e 10" -85c 

16" -$1.75 

Also 6" -17" -24" 

Write for Free Sample Letter 

Specify Type Tracic 

Order Thru Your Supply Dealer! 

Manufactured 

by 

NATIONAL DEVICES 

COMPANY 

3965 Oneida St. Denver 7, Colo. 


Concessions Attendant Helps 

Increase Drink Sales by 

Influencing Patron's Ego 

By 0. FOLLON* 

BIG EARNING CAPACITY 

jUPI0«7!iPEItHMI 

I HE PURPOSE OF ANY COnCCSSlOn 

stand is PROFIT. 

The amount of profit has to be predicated 

on, and by. the total unit sale of 

related food and beverage items to each 

customer. The percentage of beverage sales 

versus the food items varies in accordance 

with the extent of the menu. Beverage 

sales may account for anywhere from 20 

per cent to 60 per cent of the total sales 

and carry an approximate gross profit of 

80 per cent of whatever volume they produce. 

This clearly points up the fact that 

the sale of post-mix beverages must be 

promoted to the utmost. 

The percentage of profit on a post-mix 

cold drink remains approximately the 

same regardless of method of vending, 

either manually or automatically, assuming 

the location owns his own equipment 

in both cases. Therefore, the amount of 

profit is in direct proportion to the size 

of the drink served. 

AMERICAN WAY OF 

LIFE 

Drinks of one size are not always preferred 

by all people. We are all inclined 

to be gluttonous rather than restrained in 

our habits, we eat too much, and we drink 

too much, and generally pursue these 

pleasures of life to excess. It is the American 

way of life. When we work, we work 

hard, with a real determination for success. 

When we feel we have finally finished 

our particular endeavor, we then pursue 

relaxation and entertainment with this 

same frenzied determination, pursuing 

each facet of whatever pleasure-bent thing 

we are doing to the utmost, always living 

life for everything it can afford at the 

moment. This points up the inevitable fact 

that all people do not have the same 

capacity for living whether it be in connection 

with food, drink or sex. 

DRINKS IN VARIOUS SIZES 

Therefore, my point: 

Your operation demands the serving of 

an ice cold, post-mix beverage in various 

sizes, one for each individual customer's 

capacity, whether this capacity be determined 

by the size of his stomach, or the 

sise of his ego. 

Here is where the manual operation becomes 

mandatory. The stand attendant 

must help the customer determine that he 

is enjoying himself to the fullest, even if 

it is the speaking of one word only, 

"Large," "Giant," or "Jumbo" because in 

so doing, she suggests by innuendo that if 

he took the small drink he might not be 

living life "The Most." You have to serve 

and administer not only to his stomach, 

as in the old days, but now, more importantly, 

you must administer to his ego as 

well. 

Can a mechanical device do this? No! 

Did you ever see a man demonstrate his 

*Selmix Dispensers, Inc. 


3 

KETTLE SIZES 

18 oz. 32 oz. 32 oz. 

Electric I Electric Gas 

i-egardiess "' 

coniiit'""^- 

FLAVOS SHRIMP ROLLS 

First in 

First in 

Sales 

Quality 

Favorites in over 

Color Movie Trailers 

Flavo-Rite Foods, Inc 

POPS IT 

KEEPS IT 

BEST! 

HOJ! 

HOT POPCORN MEANS 

< 

BiKljer Sales • Kcpeat Sales 

• Increased Beverage Sales 

Ambassador Model for Indoor 

Situations 

Write for FREE Brochure 

"77 Ycdi-.s of Leadership" 

and Co. 

12 POPCORN BUILDING • NASHVILLE, TENN. 

FACTORY: CHICAGO. ILL. 

Manufacturers of the Official Weight Volume 

Tester for the Popcorn Industry. 

NEW 15< 

THEATRE 

PACKAGE 

Count 

"^*'P'i' ^'^^'^'''" 

"^ 

1,000 Drive-ln Theatres 

Individual Serving Bags Furnished Free 

2964 LafayeHe Ave., Bronx 65, N. Y. 

TA 3-6464 


ATTENDANT INFLUENCES PATRON'S EGO 

Continued 


ego In front of a vending machine? No, of 

course not. You may have even noticed an 

air of dejection or defeatism about him 

and a kind of a "Oh well, what can you do, 

so I was thirsty." 

Now, watch this same man, whether he 

be with family or friends, make the same 

purchase at an attended concessions stand. 

He will insist on the largest and the best. 

He will give forth with that ego. He wants 

it known, if only to the attendant, that 

the best and the biggest is barely good 

enough for his people. This is more so If 

there is a crowd and others have to wait 

for this man to be served. 

Now, I don't mean to infer that all our 

customers are smart alecs. They are merely 

egotists with their ego showing. Not only 

have his stomach and his ego been satisfied, 

but also you have provided him with 

a few enjoyable, egotistical moments in 

which he has unknowingly acted as your 

Star Salesman. He, by himself, has bought 

more than you could aggressively hope to 

sell him. 

It is at this point that I wish to bring 

out the tremendous importance of clean, 

attractively attired and well-groomed attendants. 

Nothing will kill your customer's 

ego as quickly as a dirty apron or uniform, 

greasy hands or messy hair. In fact, his ego 

Rated ++ 

For PROFIT-MINDED 

CONCESSION MANAGERS 

kA^-O 

^ Highest 

SALES GIVE YOU 

Profits 

•tV Faster Serving Time 

i^ Eliminates Mess 

will go into hiding and the few meager 

purchases he may make will be bought 

with an apologetic glance at his guests and 

an assurance they will stop somewhere on 

the way home for additional refreshment. 

So. put that Star Salesman, the customer's 

ego, to work for you. It comes free 

and works so hard if you only give it the 

chance. 

Eddie Redstone, was probably the first 

to recognize the importance of the customer's 

ego in good merchandising of cold 

drinks. 

FEATURED 20-OZ. DRINK 

Years ago, the one size drink was served; 

a six or seven-ounce drink. Then certain 

operators offered the "Large" drink in 

conjunction with the small. In a short time, 

the large sold equally as well or better than 

the small. It was then that Redstone eliminated 

the small and served only the 

"Large" and the "King-Sized" drink. The 

"King Size" being a 20-ounce drink, the 

large a 14-ounce. It was then that Eddie 

decided to put this same customer's ego 

to work for him as his Star Salesman. He 

displayed only the 20-ounce "regular" size 

drink and made the customer ask for and 

wait for the "Small" 14-oimce drink. 

Again, this customer's ego was his greatest 

ally and it sold more drinks than the 

attendants did. But again, you need the attendant: 

or, the ego won't show. Then, 

there is also the possibility that some 

practical minded soul might ask for a 

"Small One." 

In closing, let me remind you that automatic 

vending can augment but will never 

replace the manual vending of merchandise 

by an attendant. 

Incidentally, for your information, I am 

an egotist. 

Popcorn Float in Parade 

FOR THEATRES . . . 

A truly delicious SLUSH drink consisting of thousands 

of refreshing ice crystals FROZEN OUT OF 

THE ACTUAL FRUIT FLAVORS. We can show you 

how you can make over 7V2 cents clear profit 

from each 10 cent sale (including cup and 

sugar). UNLIKE OTHERS, KIDS LOVE IT AND 

DRINK THE ENTIRE CONTENTS ... NO MESS 

ON RUGS. 

FOR DRIVE-IN THEATRES . . . 

Dispense drinks before the big rush starts. The 

long lasting flavored ice retains its consistency 

... NO DILUTION and what you don't serve 

you pour back into the freezing cylinder . . . 

NO PRODUCT WASTED! You can serve any size 

drink with NO guesswork and NO ADJUST- 

MENTS TO MAKE . . . FASTER THAN NORMAL 

SERVING TIME. 

T *! 

•ir 

SLUSH-MASTER 200 .. . 

Is a self-contained, compact floor model designed 

to freeze, hold and dispense 2 delicious flavors of 

the NEW SLUSH-TYPE DRINKS of uniform consistency 

and texture ... NO WATER LINES OR DRAINS 

NEEDED — simply plug into 1 10 volt outlet, pour in 

slush liquid and turn on switch - EVERYTHING 

ELSE IS AUTOMATIC. 

STOELTING BROTHERS COMPANY has a 

complete time-tested line of Slush Freezers 

designed for your needs. Write today for 

complete information on Twin Head, 

Single Head, or Counter Unit Slush Freezers. 

STOELTING 

KIEL, 

BROTHERS CO. 

WISCONSIN 

Quality Products Since 1905 

This float witfi its smiling "Popcorn Queen" was 

the entry of Paul Ricketts, Ricketts Theatres, Ness 

City, Kas., in the county fair parade last fall. Popcorn 

is a big item at the Ricketts theatres and this 

float created quite a stir among the parade watchers. 

The "queen" is an 18-year-old college boy who 

has worked for Ricketts for a number of years, and 

he looked so much like a woman that not everyone 

recognized the stunt as a spoof. "You would be 

surprised what he can do for a sweater— with a little 

artificial help," said Ricketts. That's popcorn in the 

large cellophane bag beside him. 


Inside Boxoffice Speeds Ticket Sales 

PATRONS 

MEAN 

t 

PROFITS! i 

Connie North prepares to welcome theatregoers at the new indoor boxoffice of the Uptown in Salt Lake. 

An open boxoffice inside the main lobby 

of the Uptown Theatre, Salt Lake City, 

was installed recently, and already a 25 

per cent speed-up. plus convenience, has 

been noted by the management. 

The new boxoffice replaces a streetside 

boxoffice. which had fronted on Main 

Street. Installation of the open boxoffice, 

inside the lobby, malces it possible for the 

cashier to communicate with patrons 

easier, according to John Denman, city 

manager of Fox Theatres which operates 

the Uptown. 

The open facility does away with the 

need for glass enclosui'es, he pointed out. 

Another feature of the new boxoffice is 

double sides, which allows for use of two 

cashiers to handle ticket sales on busy 

nights, or allows them to sell reserved 

seat tickets for the Villa, another Fox 

theatre, and tickets for the regular performance 

at the Uptown. 

This is the old street-side boxoffice of the Uptown 

Theatre in Salt Lake City, long a landmark on 

Main street, before its recent removal. 

The boxoffice is of hardwood with Formica 

facing and bronze trim. It is part of 

an extensive remodeling of the Uptown, 

which includes a new and larger screen, 

new sound equipment, new carpeting and 

new seats. 

NAC Sets Regional Clinics 

The National Ass'n of Concessionaires has 

scheduled thi-ee regional meetings for the 

early part of the year. The eastern meeting 

will be held March 20 at the Park 

Sheraton Hotel, New York City. Irving 

Shapiro of Concession Enterprises, Boston, 

and regional vice-president of NAC will be 

chairman, and Lee Koken, RKO Theatres, 

Inc., a Division of the Glen Alden Corp., 

and past officer of NAC will be co-chairman. 

The southwest meeting will be held in 

connection with the annual convention of 

the Texas Drive-In Theatre Owners Ass'n 

at the Statler Hilton Hotel, Dallas, Pebioiary 

13-15. 

The "Heai-t-of-America" regional is 

scheduled from 9:30 to 11:30 a.m.. March 

8, in connection with Show-A-Rama V, 

set for March 6-8 at the Continental Hotel, 

Kansas City. Mo., and sponsored by 

the United Theatre Owners of the Heart 

of America. 

'Most Profitable' Venders 

"The area of vending that is most profitable, 

and which many times compensates 

for the losses made by the more exotic 

equipment, consists of the humbler cigaret, 

soft drink and candy machine. This area 

gets the least publicity because it is the 

least sensational . . 

."—Charles N. Baker, 

national sales vice-president, Pepsi-Cola 

Co. 

KEEP 'EM COMING IN WITH 

RCA THEATRE SERVICE 

The RCA Planned Theatre Service Program 

assures maximum equipment performance. 

Your RCA Theatre Service Engineer is a specialist 

on optical or magnetic sound, single or 

multiple track, standard or wide screen. 

He's bacl

OWNER: Stanley Warner Management Corp. ARCHITECT: Drew Eberson 

The white brick and glass facade of the new Cheltenham Theatre in height. Note the unusual construction of the marquee supported largely 

a shopping center near Philadelphia rises dramatically to an imposing by the boxoffice and one pillar and the planters on the esplanade. 

A GARDEN THEME IN DECOR 

New Shopping Cenfer Theatre Near Philadelphia Seats 1,500, 

Parking for 5,000 Cars, Special Service Road to Entrance 

/% MAGNIFICENT, imposing facade 

of white brick and two-stoi-y-liigh glass 

panels which opens up the interior to the 

exterior, distinguishes the new Stanley 

Warner Cheltenham Theatre, located on a 

central site in the vast Cheltenham Shopping 

Center just across the Philadelphia 

city line in Cheltenham Township. It is the 

first new indoor theatre to be built in this 

area of Pennsylvania in years. 

The white brick carries out the architectural 

theme of the shopping center, but 

is accented on the sides of the free-standing 

theatre building by blue terra cotta, 

screenlike panels. Plantings of green 

shi-ubs, plants and flowers are used on the 

esplanade in front of the theatre, and in 

various areas of the interior, to tie in with 

the garden and park -like surroundings of 

the entire shopping center. 

White and gold walls in foyers and 

lounges, and blue and white walls in the 

auditorium, contrast effectively with the 

basic red carpet used throughout. In the 

outer lobby the carpet is also used and 

walls are a rich Italian marble imported 

especially for the theatre. 

White draw draperies are hung from 

floor to ceiling in the foyer and in the sec- 

View from the lobby shows expansive outdoor setting with tree-lined parking area. Architectural design 

of the Cheltenham opens up the theatre so the outdoors flows into the indoors, an effect enhanced by 

the planting arrangements. The lobby walls are imported Italian marble and tile, floor is terrazzo. 


. 

This view of the auditorium, with its 60x25-foot screen, also plainly shows the Wide spacing of seat rows may be seen hero; also the planting arrangement 

staggered arrangement of the theatre chairs to provide perfect viewing. in front of the booth, and one of the six wall plaques of the Parthenon. 

ond floor lounge. Special features of the 

lounge are the crystal chandeliers which 

may be seen from the street when the 

draperies are open, and a 15-foot planter 

at the foot of the windows. 

Architect Drew Eberson drew on Grecian 

themes in designing the theatre, and the 

lounge boasts a large pen and ink drawing 

by French arti.st Eric Neville which depicts 

the Parthenon and its environs. There are 

also paintings by Chagall and three serigraphs 

by Bradford. 

Carrying the Grecian theme further, on 

either side of the auditorium are three 

sculptured plaques, executed in plastic by 

Shirley W. E. Simmons, representing the 

marble friezes of the Parthenon. The 

plaques are white and softly lighted to 

highlight them against the dark blue walls. 

The 1.500 seats in the Cheltenham auditorium 

are spaced on wide centers to provide 

plenty of legroom, and are staggered 

to assure a clear view from any angle. 

The pearl-coated screen is, 

at maximum 

width, one of the largest in the world, 

60x25 feet. Projection room facilities include 

equipment for standard 35mm pictures, 

widescreen or CinemaScope, and 

70mm films. High fidelity stereophonic 

six-channel sound was installed. 

There is parking space in the shopping 

center for 5,000 cars, and the theatre is 

serviced by a special road which permits 

patrons to drive right up to the door and 

unload passengers before parking in the 

big lot. 

^ 

Long white draw 

drapes and overhanging 

crystal 

chandeliers set off 

this portion of the 

second-floor lounge. 

A 15-foot planter 

with an assortment 

of greenery repeats 

the garden motif 

used elsewhere in 

the theatre. Restrooms 

ore located on 

this mezzanine floor. 

CREDITS: 

Air Conditioning: Carrier 

Carpet: Alexander Smith 

Changeable Copy Equipment: 

Beveute 

Concessions Stand: Stein Woodcraft Co. 

Curtain Track: Grosh & Sons 

Decoration, Screen Draperies: 

David Brodsky Associates 

Drink Vender: Apco 

Lamps, Rectifiers: Ashcraft 

Lenses: Bausch & Lome, Panavision 

Plumbing: American Standard 

Projectors: Philips Norelco 

Screen: Technikote 

Seats: American Seating 

The six-drink vender and candy bar in the lobby are dramatized by the wall background of imported 

Italian marble and the long planter set into the overhanging canopy. Note the ornamental clock. 


!s» 

EQUIPMENT & DEVELOPMENTS 

All-New In-Car Speaker 

Has Many Quality 

Features 

FOR MORE 

INFORMATION 

Use Readers* 

Bureau Coupon on Page 47 

N— 

•*¥ 

3' 

^ 

^ 

The "Ranger" is an all-new in-car 

speaker designed for attractiveness, perfoiinance 

and economy and made by 

Drive-In Theatre Manufactm-ing Co. The 

die-cast aluminum housing is strong 

enough to withstand rugged use. yet is 

lightweight and easily handled by patrons. 

The air chamber was designed for fidelity 

of range, and special consideration was 

given to the breather space at the bottom 

to allow full "workability" of the speaker 

cone. Top quality, weatherproofed and 

fungusproofed heavy duty speaker units 

are used. An aluminum, perforated grill is 

installed in front of the speaker unit to 

reduce vandalism and further protect 

against weather and foreign matter. A 

special gasket Is placed between the grill 

and housing to prevent vibration. Neoprene 

cords, either straight or coiled, are available. 

Speakers may be had in natural 

aluminum finish or in two-toned baked 

enamel finish. Hanger arm and bracket 

are designed so the speaker may be used 

with virtually all types conventional junction 

boxes and hangers. 

Seat Covers Tailored to Fit 

Any Standard Theatre Seat 

Seat covers, manufactured to fit the theatre 

owner's specifications for any standard 

theatre seat, are offered by Manko 

Fabrics Co., Inc. The tailored, sewn covers 

ai'e made of new, improved, heavy duty No 

Tare Leatherette which Manko says is of 

proven durability. All colors are available, 

and sides can be matching or contrasting 

color corduroy. The covers ai'e inexpensive. 

The company also has a large selection of 

mohairs, corduroy nylon blends and velvets, 

reasonably priced, and the fabrics are 

sold by the yard, precut squares or sewn 

covers. 

Roller-Type Frank Grill 

Barbecues 700 an 

Hour 

i|pfflMdes^^____^ 

Reduced Prices Are Offered 

On Bumper "Billboard" Signs 

Ace-Hi Displays, Inc., has announced 

greatly reduced prices on its "Traveling 

Billboard" bumper signs. The strips feature 

the same top quality for which the company 

is known, and use brilliant, fluorescent 

colors in combination with a dark 

poster color for best contrast. Three stock 

designs are available, or exhibitors can have 

their present design duplicated at the reduced 

prices. Average life of a bumper 

sign is approximately 60 days and it is 

estimated that each sign is read an average 

of 150 times daily, according to Ace-Hi, 

creating 9,000 brilliant color copy impressions 

for just a few pennies.

Pepsi's New Fountain Dispenser 

Is a Three-Drink Ice Unit 

Named the "Miss America," the new, 

thrce-di-ink, high-impact plastic, ice fountain 

dispenser is now available from Pepsi 

Cola Co. It was introduced at the 15th 

annual Pepsi-Cola Bottlers Ass'n convention 

in San Francisco by Maria Beale 

Fletcher. Miss America 1962. Versatility 

and colorful appeal are two important 

features of the dispenser which will serve 

Pepsi, Teem and Patio. The unit is available 

for island, counter or rail base placement, 

and can be used with a standard as 

well as illuminated face plate. A special 

pressurized system design innovation makes 

possible the use of syrup transfer tanks, 

thus affording ease of handling and increased 

inventories of syrup. Other innovations 

and improvements include greater 

cooling capacity than single drink dispensers. 

The Miss America dispen.ser is available 

to Pepsi bottlers through Multiples, 

Inc.; Specialty Engineering, Inc.; and 

Carbonic Dispenser, Inc. 

Cardboard Display Bins 

For Hollywood Candy 

Attractive, corrugated cardboard display 

bins for its line of candies are available 

from Hollywood Brands, Inc., and have 

been found productive of more sales, especially 

in indoor theatres, on special occasions. 

The bins are 19 inches square on top 

and bottom, have yellow lettering on a red 

background, and hold two and one-half 

cases of candy. 

An Automatic Profit Chart 

- 

For Theatre Concessionaires 

An automatic profit chart device which 

provides a means of figuring profits or 

establishing a selling price speedily and 

accurately should prove helpful to theatre 

concessionaires and managers. It is available 

from Precision Equipment Co. Operation 

of the chart is extremely simple. For 

example: If you buy an item at $7.50 per 

dozen and wish to figure the selling price 

each, at a profit of 40 per cent, you merely 

pull an inner tab up until $7.50 appears 

under the column heading "Cost per 

I 

Read what 'yôr 

Drive-in Theatre, Toledo, Ohio, says about 

KNI-TRON Silicon Rectifier Stacks 

2v2 years 

of 

continuous 

service 

without 

a sign of 

aging 

! 

Dozen." You will instantly find your 

answer $1.04, under the column heading 40 

per cent. Similarly, if you wish to figure 

profit on your cost instead of selling price, 

the operation is just that simple . . . results 

are accurate. Complete instructions are 

included with each chart. 

around' Miracle Mile 

January 2, 1962 

Dear Mr. Kneisley: 

We have been using your R-1325 Kni-Tron Silicon Rectifier Stacks 

for better than 2' 2 years in our Strong Selenium Rectifiers. 

We run 150/165 amperes at 70 volts in Modified Strong 135 Lamps. 

There has been no change in the stack characteristics, 

no aging of any kind. 

Theatre owners can no longer afford to make 

selenium replacements, they should go to 

silicon. 

Very truly yours, 

MIRACLE MILE THEATRE 

(signed) Al Boudouris 

KNITRON 

REPLACEMENT 

SILICON STACK 

MAKE MONEY WITHOUT EFFORT 

LET US HELP YOU SELL THE PICTURE 

AT NO COST TO YOU ! 

As your selenium stacks fail, oHer 4 to 5 years of service, see your 

supply dealer and insist on silicon replacements. There ore hundreds 

in the field. 

THE KNEISLEY ELECTRIC CO. Dept. L, TOLEDO 3, OHIO 

(Step up your concessionsy 

(troffic with our attrac-. 

Wive jominoted signs.' 

(Ask about them. 

, 

PROFIT WITHOUT WORK BY 

USING 

ROMAR OUTDOOR DISPLAY FRAMES 

THEY PULL IN THE CROWDS, BECAUSE 

• Th«y ore ay* catcher* . . . they ore weatherproof and out aelllns 

in all kinds of weother 

• They sell both your current program and your theatre 

• They moke your town theatre eonsclom 

YES, NO EFFORT OR COST TO YOU: 

We select good locations, orrange for installotions and moke all replacements 

without cost to the exhibitor at any time. Have this 

nationally known and widely used service build your business too. 

Write or coll us today for detoils 

ROMAR-VIDE CO. 

Chetek, Wisconsin 

ECONOMY- TOP PERFORMANCE 

assured when you install 

UNBREAKABLE - NON-PITTING - NON-TARNISHING - NON-PEELING 

ER-SHULTZ METAL REFLECTORS 

GUARANTEED 5 YEARS! 

Eliminate Cost of Replacements and Spares 

c y Used by Army and Air Force Motion Picture Service since 1952 

Iheatrt Supply Dtaler Monufoctured by HEYER-SHULTZ INC- Ced-r Gro»e, n. j. 


BRAND NEW Superscope Variable 

ANAMORPHIC LENS 

New-Lool< Red Barrel Dispenser 

For Coco-Colo on Market 

LESS 

THAN 

Va cost 

Replace or trade-in your old, tired, oil-soaked, scratched 

or chipped wide screen lenses for these Brand New 

SUPERSCOPE Variable Anamorphics. 

Changes picture size with just the turn of a dial. Any 

aspect ratio from 1.33 thru 2.55. 

Vary programs from anomorphic to standard without 

removing anything. 

SUPERSCOPE adjusts to any anomorphic system. 

Projects full standard Academy Frame evenly over 

entire 

screen. 

Absolutely no loss of light ever. 

Neither curved screens nor cropping is required. 

SUPERSCOPE fits ALL projection machines. 

DRIVE-IN EXHIBITORS NOTICE! 

Besides the advantages shown, your special conditions 

for maximum light make SUPERSCOPE ideol because 

100% of oil the lumens from your arcs reach the screen. 

Original 

S900 

Cost 

< NOW only 

$195 

(Even less with trade-ins) 

k^ Write (o Oepl. L.H. 

formerly S. 0. S. CINEMA SUPPLY CORP. 

S.O.S. PHOTO-CINE-OPTICS, Inc. 

602 West S2nd Street, New York 19, N. Y. — Plaio: 7-0440 — Telegram: "FAX, New York" 

Western Branch: 6331 Hollywood Boulevard, Hollywood 28, Californio. — Phone: HO 7-2124 

A newly designed red barrel multiple 

drink dispenser for Coca-Cola and other 

soft drinks is being introduced to the market 

by Multiplex Faucet Co. It takes up 

only 221/2 inches of counter space and is 

constructed of injection molded Implex 

plastic, an especially durable acrylic plastic 

known for its toughness and resistance to 

staining. Implex is also resistant to aging 

and to attack by most common chemicals, 

machine oils and corrosive agents. Available 

for both carbonated and noncarbonated 

drinks, the new barrel can be icecooled, 

mechanically refrigerated or selfcontained. 

Increased syrup capacity of two 

gallons per faucet gives assurance of an 

adequate supply at all times. Maintenance 

is made easy by a stainless steel liner that 

is simple to clean; foam insulation that 

holds in the cold; and new, one-piece cold 

plate and liner construction, eliminating all 

exposed water connections. 

Silicon Rectifier Replaces 

Bulb Type in Sound System 

PHILLIPS 

CARBON SAVERS 

Phillips Precision Mode Carbon Savers. Universal 

to work with all Makes of Arc Lamps and Corbons. 

Machined from Tool Steel for long life 

service. Modern Priced. Backed by Forty Years 

in Theatre Pro|ection and experience. Sold only 

Through Established 

THEATRE SUPPLY DEALERS 

HKHEST OUAIITV CLEANER THAT 

V 

CAN BE MADE 

GLASS & CHROME 

. CLEANER 

NO SILICONE TO LEAVE FILM, 

CLEAN 

SOLD BY NATIONAL THEATRE SUPPLY 

A silicon rectifier manufactured by 

Brown Electronics is designed to replace 

the bulb type in theatre sound system 

power supplies without circuit modification. 

Due to greater efficiency, the yearly 

saving in power consumed frequently 

equals the cost of the units, Brown says, 

and having unlimited life they eliminate 

the expense of constant replacement. In 

the event of failure during the first year 

they will be replaced at no charge or, if not 

satisfied with their performance, they may 

be retmned for refund of the purchase 

price. After guarantee period of one year, 

any unit failing vi'ill be exchanged for considerably 

less than a tube replacement. 

Another model for use in arc power supplies 

is being field tested and will be available 

soon. 


Poge 

ADMISSION CONTROLS SYSTEM. DRIVE-INS 

K-Hill Signal Co. " 

ATTRACTION BOARDS AND LETTERS 

Adler Silhouette Letter Co. 

24 

National Devices Co. 

38 

Wagner Sign Service. Inc -... 

S 

ATTRACTION SIGNS 

Dura Engraving Corp 

30 

BURGLAR ALARMS 

Eprad. Inc. 

BUTTERCUPS 

Server Sales. Inc. - 

BUTTER DISPENSER 

Server Sales, Inc. ,...« - 

BUTTER SERVER 

Server Sales. Inc. 

CABLE. THEFT PROOF SPEAKER 

Speaker Security Co 

CANDY 

Reese Candy Co - -... 

CAR COUNTEKS 

Eprad, Inc. - 

CARBON SAVERS 

Cali Products Co. 

Phillips Electro Extensions 

Lou Wallers Projectors Repair Service 

CLEANING COMPOUND 

C. B. Dclje Co. 

CONCESSIONS FOODS 

Flcvo-Rite Foods. Inc. 

Golden Palace Food Products, Inc. 

COTTON CANDY MACHINE 

Gold Medal Products Co. 

DRINK DISPENSERS 

Steel Products Co. 

DRINKS. SOFT 

Crush-International, Inc. 

Dr Pepper Co. 

Pepsi-Cola Co. 

DRINK VENDING MACHINES 

Stoelting Brothers Co. 

Superior Refrigerator Mfg. Co. 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Inst.

about PEOPLE 

and PRODUCT 

Operation of Blazon. Inc., Cuyahoga 

Falls, Ohio, manufacturer of playground 

equipment, will continue under a management 

team which the late Charles E. Mc- 

Dermott assembled in recent years. Mc- 

Dermott. who founded the firm after World 

War II. died suddenly early in December. 

BOXOFFICE-MODERN THEATRE: 

Earle W. Schultz is the new president 

and chairman of the board, having 

previously been executive vice-president. 

Other members of the management team 

are A. T. McGrath, vice-president and 

marketing director; W. R. Caldwell, vicepresident 

and general sales manager; J. W. 

Dean, vice-president in charge of production; 

and T. E. Chapman, secretary-treasurer. 

"Advances in Color Motion Pictures 

AND Color Television" is the theme of the 

91st convention of the Society of Motion 

Picture and Television Engineers to be held 

April 29-May 4 at the Ambassador Hotel 

in Los Angeles. Edward P. Ancona jr., is 

program chaiiinan. 

Burnhart "Hip" Glassgold became vicepresident 

and general sales manager of 

Cole Vending Industries, Inc., effective 

Send me more information about the products and articles checked on 

the reverse side of this 

coupon. 

Burnhart Glassgold Stanley S. Gaines 

January 1. Prom April 1959 until this date, 

Glassgold was vice-president of sales of 

the Stoner Manufactm'ing Corp.. a division 

of the Vendo Co., and also was assistant to 

the vice-president and general sales manager 

for all marketing divisions of the 

Vendo Co. 

Stanley S. Gaines, formerly vice-president 

of Cole, has been elevated to the newly 

created post of vice-president and director 

of merchandising, and Walter C. Bemtzen 

was moved up from assistant secretarytreasurer 

and controller to secretary-treasurer 

and a director of the fii'm. 

Name 

Theatre or Circuit.. 

Position.. 

Robert J. Wigner has announced that 

Red Wagon Products has moved its offices 

to more spacious quarters at 517 N. 7th 

Street, Minneapolis 5, Minn. 

Seating or Car Capacity.. 

Street Number . 

City.. Zone. State.. 

A Fold along this line with BOXOFFICE address out. Staple or tope closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

A. & M. Karagheusian, Inc.. manufacturer 

of Gulistan carpet, changed the name of its 

wholly owned subsidiary distributor. Seaboard 

Floor Coverings, Inc., to Gulistan 

Carpets, Inc., effective January 1st. The 

company also changed the name of its 

wholly owned Frontier Floor Coverings, 

to Gulistan Carpets (Frontier), Inc. 

Karagheusian has also announced that 

the MUltown, N. J., distribution center 

formerly operated by Seaboard will be 

operated as a national distribution center 

known as Gulistan Carpets-Milltown Division. 

Further company announcements included 

the election of Robert W. White as 

secretary of Karagheusian, succeeding 

Minot A. Crofoot who retired December 31. 

White will also retain his position of controller. 

Henry R. Collins has been appointed 

to the new position of general sales 

manager. John J. Shevlin has been appointed 

to the new position of assistant to 

the vice-president of marketing, and Dirk 

Kuyk has been made manager of commercial 

carpet sales. All appointments ai'e 

promotions from within the company 

ranks. 

A Fold along this line with BOXOFFICE address out. Staple or tope closed. 

BUSSNESS REPLY ENVELOPE 

First Closs Permit No. 874 - Section 34.9 PL&R - Konsos City, Mo. 

BOXOFFICE-MODERN THEATRE 

• THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY 24, 

MO 

Spiro J. Papas, immediate past-president 

of the National Ass'n of Concessionaires, 

has been named chairman of the board, an 

advisory and honorary position with voting 

power. Each retiring president will automatically 

assume this title, and become an 

honorary member of the board for the 

duration of his membership in the 

association. 

Albert W. Lee has been named to the 

newly created post of vice-president and 

sales manager of the 20 plants operated by 

Pepsi-Cola Metropolitan Bottling, Inc., in 

17 cities of the United States. The company 

is a wholly owned subsidiary of Pepsi- 

Cola Co. 


I 

• AOLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANOISING IDEAS 

THE GUIDE TO i BETTER BOOKING AND B U S I N E S S B U I L D I N G 

Lots of Shoe Leather Used 

In Campaign for ElCid' 

By PRANCES HANPORD 

The excellent success achieved at the 

Valley Theatre in Cincinnati by "El Cid" 

following its opening a few days before 

Christmas is credited to a carefully planned 

program of promotion, which included a 

great portion of shoe leather featuring 

fullest use of studio material. 

Lou Wiethe, Valley exhibitor, knew he 

had a good product to sell, but it had one 

drawback—very few people knew who "El 

Cid" was or the part he played in the" colorful 

and turbulent days of early European 

history. In order to make "El Cid" the 

success he thought it deserved, it would be 

necessary to put on an intensive campaign 

of education and information, under the 

direction of some one wise in the ways of 

showmanship. 

RAY NEMO CALLED 

Ray Nemo, local advertising man, and an 

old pro in exploitation of motion picture 

films, was called in. A planned program 

was draw-n up, using every available .scrap 

of promotional material that Bronston 

Productions and Allied Artists had to offer, 

coupled with a few ideas up the Nemo 

sleeve. 

To .say Nemo has done a "bang-up job" 

is putting it mildly. It is almost impossible 

for anyone living in or near Cincinnati, not 

to know that "El Cid" is playing here. He 

saturated the town with 25 billboards featuring 

"El Cid" 24-sheets. In addition to 

many prominent downtown displays, two 

batteries of 15 and 25 windows were 

installed. 

A SEVEN-WEEK START 

The public library distributed and posted 

material in its 40 branches throughout the 

Cincinnati area, and brought to the attention 

of its readers, books pertaining to the 

"El Cid" period. 

All of this was done seven weeks before 

opening date. 

All northern Kentucky was saturated 

with posters, window cards, counter cards, 

streamers and so forth for the opening 

night benefit performance sponsored by 

the Notre Dame Academy Alumnae on December 

21. 

Some 150 buses carried Day-Glo 11x60 

Lou Wiethe of Cincinnati's Valley 

Theatre instructs his horses 

for their opening night 

poces ot the "El Cid" premiere. 

Costumed riders and guards 

resembled those in the 

screen spectacle. Searchlights, 

tents, red flores end pennants 

colored the opening for 

the 

"first-nighters." 

banners on the outside rear for 30 days, 

and three "El Cid" buses were completely 

covered with film matter, inside and outside 

for a pre-date 30-day period. 

Twelve trucks of the Marshall News 

Service Co., carried large Day-Glo posters 

over an extended period, tieing in with the 

"El Cid" paperback editions. The theatre 

lobby set was installed six weeks in advance. 

The daily newspapers responded wonderfully 

with prominent art breaks using 

many fine, high quality film stills. Full 

pages in tabloid editions of the dailies and 

weekly publications were accorded the 

film. Scene mats and weekly stories were 

serviced to 300 editors of weekly publications, 

regional daily papers, house organs, 

university and high school publications. 

Eight radio stations and one TV station 

were utilized. One radio station conducted 

Continued on next page) 

An example of one of Lou Wiethe's assets is seen at left— detail. Valley Manoger William Forg, 

center, is surrounded by his stoff for the "El Cid" run. The usherettes' costumes and slippers are of 

gold lame and the men are attired in medieval gold and red colors, all created especially to add 

atmosphere for the "El Cid" production. At right Roy G. Nemo enjoyed putting up the sign, a 

result of his seven-week campaign. Nemo handled the advertising and promotions. His wife, Esther, is 

directing the group sales for the Cincinnati engogement. 

BOXOFFICE Showmandiser :: Feb. 12, 1962 25 I

— 

Candy Bar Keeps Abreast of New Dance Fad 

Proof that theatre proinotion lies not only in the ballyhoo of films, but also in 

the general physical area of the theatre, is brought to Showmandiser pages by 

George W. H. Spratley, manager of the Odeon Hyland Theatre, Toronto, Ont., with 

this pictm-e of his snack bar. 

To keep abreast of the latest craze, the Twist, the candy counter was renamed 

the "Peppermint Candy Lounge," complete with red and white striped canopy and 

cut-out Twist figures. 

The pm-pose was twofold, to create interest, of course, and to tie in with the 

theatre's various licorice lines, Red and Black Twisters, and AUsorts. The background 

mirror, as shown, carried the candy names and colorful caricatures of Twist 

figures. 

Spratley said the effect is quite startling and that the merchandising effort has 

paid off in customer interest and amusement. 

Huge Margarine Tieup for Xover Come Back' 

A national tieup designed to reach into 

23,000,000 homes in the U.S. and involving 

expenditme of over $1,000,000 has been set 

up on "Lover Come Back" with Lever Bros, 

by Universal and Arwin Productions. 

The tieup features an offer of a special 

Doris Day record album of songs from the 

picture and other Day favorites to users of 

Lever Bros.' Imperial margarine. On 

February 5, 10,000,000 packages of Imperial 

margarine in grocery stores will carry a 

coupon with the record offer and the 

"Lover Come Back" plug, reading, "Be Sure 

to See the Funniest Picture of the Year 

'Lover Come Back.' " 

Lever Bros, will furnish point of sale 

display material to the grocery stores, and 

starting February 19, will use a saturation 

radio spot campaign comprising 6,000 special 

announcements in all major markets 

featuring the record offer and the plug for 

the picture. 

On Pebi-uary 25, 122 Sunday newspapers 

in the top 100 metropolitan areas, with a 

circulation of 35,037,600, will feature a 

color ad in the comic sections. A two-page 

full color ad in TV Guide wiU appear on 

March 3, and on March 12, 23,000,000 direct 

mailing pieces will be sent out. 

Big Coloring Contest 

The renovated Roger Sherman Theatre in 

New Haven, Conn., reopened with "Babes 

in Toyland," with the event being promoted 

by a coloring contest in the New Haven 

Register. The prizes started with a $25 

savings bond, and included a pass for fourfilms 

for the inirmerup and passes to 23 

third prize winners. 

Bonus in 

Bus Promotion 

All advertising space, inside and out, of 

30 buses of the Cleveland public transit 

system was devoted to "King of Kings." 

The thi-ee-week paid promotion created 

such an impression that the transit officials 

extended the use of the 30 buses 

three more weeks without cost. 

Free 'Millionaire' Platters 

At Holyoke, Mass.. the Suffolk Theatre, 

playing "Teenage Millionaire," distributed 

free records to teenage patrons. 

— 26 — 

El 

Cid' 

I 

Continued from preceding page) 

a promotion schedule with announcements 

seven weeks in advance of playdate—offering 

listeners a special "El Cid" brochure. 

The response was almost unbelievable. The 

theme music from the film was widely 

played by the Cincinnati radio stations, 

using the Liberty, Verve labels, 

MGM soundtrack album. 

and the 

An airplane, carrying a seven foot banner 

acclaimed "El Cid" over the entire Cincinnati 

area for three days before the 

opening date. 

Cincinnati's famous Spanish Inn added 

"El Cid" to its title, and redecorated the 

restaurant interior with color stills and 

special reprints of paintings. Literatm-e on 

the film is free to all patrons. The popular 

Stein's Hideaway restaurant, next door to 

the Valley, is doing a remarkable business 

with a package combination of dinner and 

"El Cid." The restaurant advertises extensively 

in the daily papers using special 

"El Cid" logo. Many restaurants, who feature 

dinner music, are playing the "El Cid" 

music for the duration of its run. 

Nemo's wife Esther was delegated to do 

group sales, and concentrated her efforts 

at first on the schools. Special buses bring 

the children for the Wednesday and Saturday 

matinees. She lectured and talked before 

PTA, business groups, social clubs and 

church groups. Her work has been very 

successful. 

The preliminary work over, the Nemos 

are not resting on their laurels, but are 

continuing to beat the di'um, adding fresh 

material, such as eye-catching signs on the 

buses and trucks, feeding new material to 

the newspapers and the radio stations and 

TV, adding new window displays, and using lat 

fresh promotional stunts to help keep the 

"Sorry, Sold Out" sign in front of the theatre 

for many a day. 

Wiethe reported that advance group 

sales started out in excess of the advance 

figures reached for previous hard-ticket 

attractions, including "Exodus," "The 

Alamo," "Porgy and Bess," "South Pacific" 

and "Around the World in 80 Days." 

Knife Under Marquee 

Scores for 'Naked Edge' 

Manager Bob Lipe of the Piqua Theatre, 

Piqua, Ohio, went into the carpentry business 

to build his own display for "Naked 

Edge." He built a wicked looking knife to 

hang under the theatre marquee, illuminated 

with a red blinker and with a speaker 

concealed Inside. The speaker was used to 

plug future attractions. 

A cooperative merchant "gagged" one of 

his window mannequins to plug the film, 

with a sign reading, "If I Wasn't Gagged 

... I could tell you more about the last 8 

minutes of 'The Naked Edge.' " 

Poetry Tells of Closing 

Richard Buzzell, E.M. Loew's Hartford, 

Comi., drive-in, closing for the remainder 

of the winter, took to poetry in newspaper 

display space, running the lines: "Closed 

for the Season! When Spring Has Sprung, 

and the Grass Is Green, This Is Where the 

Movies Will Be Seen. Thank You for Your 

Patronage!" 

BOXOFFICE Showmandiser : : Feb. 12, 1962 

ne 

nd 

\ 

i

. . Variety 

Storehouse of Ideas 

Behind Every Film 

Manager Tom Williams of the Vernon 

Theatre, Mount Vernon, Ohio, uses a diversity 

of ideas on every picture coming to 

his theatre. 

For "Tammy Tell Me Ti-ue," Williams 

had aiuiouncements made on the radio, 

after playing of a Tammy record, that the 

first ten girls with shoulder-length Tammy 

pigtails would be admitted free on opening 

day. 

He posted a 14x46 at the concession 

stand of the two local swimming pools and 

six passes were awarded to the boys and 

girls who followed the safety rules of the 

pools the closest. 

When "Exodus" played, Williams arranged 

a contest with a local hobby shop. 

Prizes of model boat kits and passes to 

future films were awarded for the best 

lettering of "Exodus" on a ship model. 

FOUR 'HONEYMOON' PROMOTIONS 

For "Honeymoon Machine," Williams' 

campaign included four points: 

• He tied in with merchandise in a local 

department store with copy reading: "New 

Faces in Movies Are Like New Fashions in 

Clothes . Satisfies! Quality 

Lasts! Your Idea Is Entertained and You 

Have Youi- Money's Worth! It's Here!" 

• He conducted a tall boy and girl contest, 

offering free admission to the first 

ten boys six-foot-five inches or over and 

the fii-st ten girls six -foot -one -inch or over, 

with a "come as dates" pitch. 

• He had a 1938 Chrysler decorated with 

signs reading, "This Gave Us a Real Honeymoon! 

You'll Have One When You See . . . 

•Honeymoon Machine!'" This was driven 

all over town and created lots of attention. 

• A sign was placed in the local flower 

shop announcing that all vacationing 

honeymooners or local honeymooners could 

come in for free corsages and tickets to see 

"Honeymoon Machine" at the Vernon. 

SIGNS ON PEGS 

To sell "Splendor in the Grass," Williams 

made up signs on pointed pegs and planted 

them in the public square. Copy read: 

"There Is 'Splendor' in This Grass. Don't 

Walk on It. For 'Splendor' in Entertainment, 

See . . etc." 

. 

A model-T Ford bannered, "We're Going 

to See 'Splendor in the Grass!" " was driven 

all over town by a teenage boy and girl. 

Blimp Flashes Benefit 

Of 'El Cid' From Sky 

One of the most effective promotional 

stunts of the year helped kick off the 

Miami Beach premiere of "El Cid." Field 

man Harry Goldstein, working closely with 

the management of the Roosevelt Theatre, 

arranged a tiein with the Goodyear Rubber 

Co. The owner of one of the few remaining 

blimps in the country, Goodyear donated 

the services of the blimp for seven days in 

advance of the premiere. The rubber company 

also paid for the m.ounting of a 

lighted sign on the blimp, which flashed, in 

six stages, "El Cid . . . Benefit . . . Arthritis 

. . . Foundation . . . Roosevelt . . . Theatre." 

The blimp toured the Miami area two hours 

every evening. 

Teenage Hula Girls, 

Hawaiian Queens 

And Lei-Wearers Keep Hawaii' Hot 

Sensing that he had a potential goldmine 

in "Blue Hawaii," latest Elvis Presley 

starrer for Paramount. A. R. Stark, manager 

of the Dickinson circuit's Englewood 

Theatre in Independence, Mo., got busy 

ahead of time to make his two-week booking 

of the picture a profitable one. Looking 

back, he's mighty happy he did—considering 

that business was far above average 

during record snowstorms in the area. 

Stark ordered the complete pressbook 

kit and used it as a takeoff point. From 

there he tied up with nearby McHenry's 

Appliance Store for the Elvis "Blue 

Hawaii" album and also for special lobby 

music which accompanied "hula girls" 

from the Paul Zimmerman Dance School. 

These girls appeared nightly for a week in 

advance of the film, putting on a 20- 

minute hula skit on stage and also making 

lobby appearances for 30 minutes each evening. 

Stark also hooked up with the neighboring 

Ben Franklin store for tropical 

flower arrangements for the lobby. He 

added fishnet and extra grass skirt decorations 

and ordered several dozen paper leis 

in gay colors which he put to a particularly 

ingenious use. 

At each performance during the week 

preceding the Elvis film. Stark cii'culated 

among the audience picking girls of high 

school age as "Blue Hawaii Queen of Van 

Horn High." etc. He would keep asking 

and chatting until a new school name was 

mentioned to avoid duplication as much as 

possible. Then he would put the lei 

around the "queen's" neck and tell her 

that she would be admitted to "Blue 

Hawaii" the following week if she would 

wear the lei and tell her friends about the 

"All about the sensation, 'Hey, Let's Twist!' right 

out of New York's famed Peppermint Lounge"—this 

was a key line in the promotion of "Hey, Let's 

Twist!" by Ben Dargush, manager of the Center 

Theatre in Buffalo. And he got the Original Peppermint 

Twisters to come to town for a day to 

demonstrate how it's done. Above scene shows the 

crowd of young folk at a Center matinee watching 

the four Pepperminters do an exhibition in the lobby. 

The quartet also gave exhibitions on television and 

interviews on radio and to the newspapers. Other 

cities on the Twisters' tour were Toronto, Cleveland, 

Detroit, Montreal and Atlanta. 

Early teenager hula girls seemed to be whot the 

patrons of the Englewood suburban theatre at Independence, 

Mo., liked. Seen here are four of the 

six and eight youngsters who performed on the 

Englewood stage and lobby in behalf of "Blue 

Hawaii." The film, booked for a week, went on for 

a 14-day run, extraordinary in this Dickinson circuit 

house situated in a section of the hometown of 

former President Truman adjacent to Kansas City. 

picture. This feature proved to have great 

word-of-mouth value. About two dozen 

leis were distributed in this way. Stark 

said. 

So much publicity resulted from Stark's 

campaign that a photographer from the 

daOy paper took pictures on the opening 

night of "Blue Hawaii." 

Use of the lei giveaway idea was the focal 

point for promotion of the picture in Fort 

Worth, Tex., also, where Hollywood Theatre 

Assistant Manager Bob Lynch promoted 

ten cases of Hawaiian leis to be 

given away the weekend before opening to 

teenage girls who promised to wear them 

to school. 

Lynch told the girls that if they wore 

to school, then wore them back to 

the leis 

the theatre, they would be admitted to see 

the picture free of charge. The girls' names 

were taken and were written on the leis, 

then they were checked off when the girls 

returned to the theatre. 

As reported to Showmandiser by Hollywood 

Manager LeRoy Ramsey, "It seemed 

that all the ladies—young and old—enjoyed 

receiving the leis and the personal 

attention given each and every female by 

Lynch and myself. 

"We would meet them at the door and 

put the leis on with a friendly 'Aloha.' 

This we did at the peak times during the 

early part of the engagement. As a result, 

we had many, many gals request leis during 

the latter part of the engagement." 

All theatre employes also wore leis and 

the boxoffice was decorated with them. The 

record albums from the picture were used 

extensively as intermission music before 

and during the engagement and over the 

outside PA system, which could be heard 

about a block away. 

BOXOFFICE Showmandiser : : Feb. 12, 1962 27 — 3

. . Win 

. . 

J^ 

Selling Multiple Bills With in-Depth' Ads Star Thrills Teeners 

For 'Crooked Ship' 

Of interest in connection with the debate 

that breaks out occasionally over 

the vitality of motion picture advertising 

are these four layouts, all three 

columns in size, prepared by a service 

agency, organized to supply complete ad 

service, both newspaper and radio, primarily 

to exhibitor clients, but which 

also is oriented to other lines. The 

agency, operating out of Kansas City, is 

headed by Martin Stone, who works in 

association with Don Clark, artist and 

layout executor. 

Apples and Radio Plugs 

Advertise 'Pocketful' 

For "Pocketful of Miracles," John Reidt, 

manager of the Esquire in Sacramento, 

Calif., for Blumenfeld Theatres, had two 

attractive women on the downtown streets 

giving out polished apples with a tag on 

each reading: "Lucky Apple Prom the 

Greatest Comedy Hit in Years ..." plus 

title, stars and theatre name. 

On opening night, Reidt had the leading 

Sacramento radio station tape-record comments 

from patrons as they left the theatre, 

and got their written consent to use 

their remarks on radio advertising. Large 

displays were placed in all record stores, 

pushing the recording by Frank Sinatra of 

the title song. 

Twenty good traffic locations were lined 

. . 

up for window tieins, as were three bowling 

centers. The latter used this copy: "Hit 

the Pocket . Get a Strike With the Red 

. 

. . etc." This up 

Head Pin a Free Game Plus a 

Guest Ticket to See the Greatest Comedy 

was made Hit in Years . 

on 20x4-foot signs. 

MGM is distributing more than 10.000 

copies of an illustrated Facts Booklet, 

which details the story of the making of 

"Mutiny on the Bounty," to news agencies 

all over the world where MGM has offices. 

Striking in the above ads is the interdependence 

of illustrations and copy . 

each complements the other, with no 

space thrown away on credits meaningless 

to the average theatregoer. Secondly, 

the barker lines, explanatory 

copy, illustrations all carry through an 

"in-depth" approach to motion picture 

merchandising that began with the 

booking, that is, of features that possessed 

some common appeal worth featuring 

in the ads. 

Stone also offers taped sound service. 

flecord Stores Aid 'Drum' 

Ray McNamara, Allyn Theatre manager 

in Hartford, Conn., lined up half a dozen 

record store tieups for "Flower Drum Song," 

with the stores providing either window or 

interior displays. Because the opening on 

Friday and Saturday nights was so impressive, 

the news desk of WTIC called Mc- 

Namara to tape significant remarks for a 

midnight newscast. 

Taxi Tieup Effective 

A taxi tieup with the only cab company 

in Granville, N.Y., pays off nicely for 

Michael Fasco of the Ritz Theatre. A 

plastic tag holder like those used to display 

hunting tags is pinned to the back of the 

front seat in the taxi, giving pertinent theatre 

information. In exchange, Fasco has 

a sign in the theatre lobby giving the telephone 

number of the taxi company. 

'Paradise' Stub Deal 

Hughes Markets in Los Angeles went in 

on a promotion for "Bachelor in Paradise" 

via which theatre ticket buyers were asked 

to save their stubs and turn them in at the 

Hughes stores for merchandise prizes and 

chances on major awards, including a trip 

to Honolulu. 

The personal appearance of teenage idol 

Frankie Avalon in Houston, Tex., in behalf 

of "Sail a Crooked Ship," brought out a 

wildly cheering crowd of 3,500 youngsters 

despite frigid blasts that hit Texas with 

below -freezing temperatm'es. proving again 

the inestimable value of star appearances 

in picture ballyhoo. 

Policemen at the airport were unable to 

cope with the mob of teeners, and Avalon 

was hustled off the ramp into a waiting 

limousine to the Frankie Avalon suite at 

the Rice Hotel. 

The following day, Avalon appeared as 

guest disc jockey with Honest John Trotter 

at McLendon's KILT from 7 to 9 a.m. After 

a press breakfast he appeared on KNUZ 

and at seven TV tape sessions. He was 

interviewed at the University of Houston 

by 60 high school and college editors and 

photographers. 

Avalon was welcomed in Houston by Al 

Lever, Interstate city manager, and arrangements 

for his appearance were handled 

by Art Katzen. 

The next day Avalon went on to Dallas 

where he again was greeted by hundreds 

of teenagers and TV newsreel cameramen 

at the airport. In Dallas. Avalon was 

greeted by Mitch Torok, Interstate publicity, 

and Bill Lewis and again made a 

tour of TV and radio stations and conducted 

area newspaper phone interviews. 

Week's Run in Bar Harbour 

For 'Neapolitan Carousel' 

Special films will do well occasionally. 

"Neapolitan Carousel," described as a 

musical portrait of the famed Italian city 

of Naples from the sixth century to the 

present day, was booked into the Bar 

Harbour Theatre in Massapequa Park on 

Long Island by Manager Charles Stokes. 

The Italian production was a first prize 

winner at Cannes. 

Stokes concentrated his promotion in the 

right places to get a week's run out of the 

film. First he had special letters made up 

describing the varied appeal of the picture 

with its outstanding Italian performers, 

and mailed these to music teachers in 

junior and senior high schools, American- 

Italian clubs, etc., along with special discount 

tickets (approximately 5 '2x4 '2 

inches), each good for a 25-cent reduction 

on an adult admission when presented at 

the boxoffice. 

Circulars (about IIX8V2', with one side 

printed in English and the other in Italian, 

were included with the letters and discount 

tickets sent to Italian restaurants 

and some ballet schools, etc. 

Unusual Deejay Appeal 

In the most unusual request in 

the history 

of radio, a top New York disc jockey 

asked his listeners NOT to tune in his 

show. WINS' Jack Lacey urged his audience 

to deliberately miss his program and 

attend the opening of "The Devil at 4 

O'clock" on the Loew's Metropolitan circuit. 

Anyone arriving at a Loew's boxoffice 

at exactly 4 o'clock who said, "WINS 

salutes the 'Devil at 4 O'clock' " were allowed 

into the theatre free. 

— 28 — BOXOFFICE Showmandiser :: Feb. 12, 1962 

lat 

lie 

nd 

I

IIIIIIBilBIIIDBMII 

THE HELLIONS 

TECHNICOLOR ® 

TECHNIRAMA® 

STARRING 

fttadlODD 

TECHNICOLOR' lECiii 

AoneAilBe- Jamie yyS 

Soreenpla,B, HAROLD SWMON,PMICKKIRWAN 

L.U 

• 

James BOOIHiioffiUffffl lu 

Based On A Story By HAROLD SWANTON • Music Composed By LARRY ADLER 

Priduceil By HAROLD HUTU -DiretW By 

AN IRVING ALLEN/MUYS FILM PRODUCIION 

Ad No. 401—484 Lines (including imprint space) 

11 

I COLUMBIA PRESSBOOK a Copyright © 1962, &)lunibia Piituri-j (orporaiinn. All Rights Reserved

I 

HERE 

IliHIIIIHlHUHIlHIlBlBIIIIIHIllllHIIIIIHIIIIlBlllllBnailBliailHill 

COME 

In a Lashing Story of 

ill 

'HELLIONS' CONTESTS 

"The Hellions" is a title which can be fitted into a vast variety 

of contests, questions and quizzes for newspapers, radio-TV 

panel shows, etc. Here are a few of the many possibilities: 

GENTLE MEN OR HELLIONS? 

An inquiring photographer question, or a forum topic: which 

do girls prefer? Consensus of opinion, of course, should be 

that girls 

of your town prefer "The Hellions." 

IIIIIIBIIII 

HIDEYOIfltWHiSOYMOtOQCUP 

VOUIIOTMBI! HEK COME 

I ' -THE* 

ACCESS 

III 

NAME SCREEN'S 'HELLIONS' 

Ask for a list of Hollywood's ten male "hellions," those stars 

whose action pictures have been packed with the kind of 

excitement to be found in "The Hellions." Girls might be 

brought into the act, too: which ten female stars might be 

branded as "hellions"? 

DEFINE 'HELLIONS' 

Ask 'em to do it using the letters of Todd's name, with guest 

tickets going to the longest lists: Samples: T-taut, turbulent; 

O-obstreperous, outrageous; D-desperate, disorderly, etc. 

This same angle might be used in a contest for "h"-adjectives 

describing women "hellions"—haughty, hotheaded, hoydenish, 

etc. 

JOIN 'HELLIONS'? 

It's an interesting question for men: "Were You Ever Tempted 

to Join 'The Hellions'?" In effect, what situation was so 

powerful that it led to violence or the contemplation of violence? 

Prominent localites might be interviewed on the 

subject, or it 

could make an interesting panel topic. 

MERCHANDISING 

Local stores might find a variety of useful tie-ins with the 

title, "The HelUons," along the lines of: "Rugged Play Wear 

for Your Young Hellions," "Keep Your Hellions Happy—Feed 

'Em Stacey's Salads," etc. 

Local Pioneers 

"The Hellions" is a story of pioneer days in South Africa, when small 

communities were faced with the same problems of outlaw riders as 

those in our own early west. Who are the "pioneers" of your community? 

Work with newspaper, radio or TV station in a quest for oldest inhabitants, 

men and women who con reminisce about "The Hellions" of 

their time. Pioneer merchants might also want to join in, for cooperative 

promotion and odvertising. 

mi 

AKNillUBtty 

Sam Hargis 

MOTS Wmil WIISMIH UONafflBB 

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, .. • 

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(6 Sheet) 

ORDER FROM YOMBIfl 

( 

CAST/ 

Richaid 

Priss Dobbs Anne ^ 

Ernie Dobbs Jotbf bi 

John Billings - MartyJ 

Luke Billings Lionel Ji y 

Jubal Billings James 

Mark Billings Al Mh 

Matthew Billings 

Frank 

Colin Un. 

Ronnlei' 

Julie Horgis Zena n Milet 

Malochi 

George ^ 

Mike the Barman BllljBhiir 

Jan Pretorius Jon 

Qil 

II 

)pttOlDI 

Screenploy by Harold Swanton, Patrick Kirwan ond Htlortii 

Annakin; Assistant Director, Clive Reed; Photogropht idetfe 

Art Director, William Constable; Film Editor, Bert Ru loigei 

Winbolt; Sound Recordists, David Hildyard, Wolly fiU, 

Artist, W, Simpson-Robinson; Additional PhotographyWin,, 

Conductor, Muir Mathieson; Orchestra, Sinfonio of l-|,\^ 

Lyrics written by Herbert Kretzmer and Lorry Adler;,fct, 

by Harold Huth; An Irving Allen/Jamie Uys Film ^Wngl; 

THI 

(Not for Publication) South Africa in the early 19th lid;,. 

men, like Sgt. Sam Horgis of Saunders Post, fry tOMiij,;. 

father Luke and his four sons, Matthew, Mark, John II ijs.i 

who terrorize the town as a preliminary to their int^l ^%, 

Mark; Sam advises him to leave town immediately witlf illij 

had been forced to embrace and flirt with Luke to pri ij^ 

jumps off the train and returns to town. Sam oins Jl ,i]^ 

pectedly appear from all directions to help the \aw0 m. 

TiGiel 

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HELLIONS 

Ilsss Screen Excitement! 

iji 

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OFTlKiiuiJoie 

(3 Sheet) 

BIA 

I EDITS 

SIX SHEET 

THREE SHEET 

ONE SHEET 

INSERT CARD 

22 X 28 A 

22 X 28 B 

SLIDE 

EIGHT 11 X 14's 

TRAILER 

UTILITY MAT 

40 X 60, 24 X 60 

24 X 82 

FOUR STILL SETS 

(20 horizontals, 10 

upright, pressbook 

set) 

EXCHANGE 

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(Mot 2A; Still No. 58) Richard Todd, left, and Jamie Uys, keep their guns on 

Lionel Jeffries, ruth'ess leader of "The Hellions," in the new Columbia drama 

with Anne Aubrey, Marty Wilde and James Booth also starred. Film is in 

Technirama and color by Technicolor. 

(Review) 

One of the most popular of 

all screen plot situations is the 

"shootout," that moment of 

drama in which hero and villain—or 

villains—blaze away at 

each other on the dusty street 

of a small range town. Now, 

along comes Columbia Pictures' 

"The Hellions," in Technirama 

and color by Technicolor at the 

Theatre, to 

move the shootout from the 

familiar frontier of the old 

southwest to the completely 

new, spectacular and exciting 

frontier of old South Africa. 

South African lawmen, it 

would seem, had much the 

same problems with range-riding 

renegades as did the sheriffs 

and marshals of our own 

continent. "The Hellions" offers 

a considerable number of 

other similarities between their 

"west" and ours—an ingrained 

hatred for the barbed wire 

which is spoiling the range and 

endangering the lives of horses 

and humans, a citizenry reluctant 

to help out their local 

lawman whenever he has to go 

up against outlaw guns, and 

gunmen who kill, intimidate or 

torture for fun. 

Richard Todd is cast as the 

police sergeant in the South 

African frontier town and a 

fine figure of a man he is, too. 

But when Lionel Jeffries 

rides 

into town with his four roistering 

sons and his deep hatred 

for the civilization which is 

growing up around him, 

Todd 

finds himself alone in his opposition. 

Jeffries goes after 

lovely Anne Aubrey, who plays 

the wife of a storekeeper brutalized 

by the renegade. The 

closing scenes of "The Hellions" 

are truly bullet-blasting. 

"The Hellions" is based on a 

by Harold Swanton who 

story 

penned the screenplay with 

Patrick Kirwan and Harold 

Huth. Huth produced the film, 

and Ken Annakin direeted! 

"The Hellions" is an Irving Allen/Jamie 

Uys film production 

for which Larry Adler composed 

the music. 

(Richard Todd) 

Dublin-born Richard Todd 

planned to be a writer and, to 

gain some understanding of 

stagecraft and dialogue, took a 

course in dramatic training. 

Once involved in acting, Todd 

changed his mind about his future 

career. 

Currently starred at the 

Theatre in Columbia Pictures' 

"The Hellions," an adventure 

drama in Technirama and color 

by Technicolor of pioneer 

South Africa when it sharply 

resembled America's wild frontier, 

Todd's only excursion away 

from the stage or screen took 

place during the war. 

An infantry officer, he volunteered 

for the Commandos 

and later joined an airborne 

division. Todd landed in Normandy 

24 hours after D-Day, 

fought through the European 

campaign and was in Palestine 

when the war ended. He 

was discharged as a major. 

Anne Aubrey. Jamie Uys, 

Marty Wilde, James Booth and 

Lionel Jeffries are also starred. 

"The Hellions" is an Irving 

Allen/Jamie Uys film production 

for Columbia release, based 

on a story by Harold Swanton 

who wrote the screenplay with 

Patrick Kirwan and Harold 

Huth. Huth produced the new 

film and Ken Annakin directed. 

Larry Adler coniposed 

the music. 

(Marty Wilde) 

Erstwhile coffee-bar guitarist, 

young Marty Wilde currently 

stars with Richard Todd, 

Anne Aubrey, Jamie Uys, James 

Booth and Lionel Jeffries in 

Columbia Pictures' "The Hellions," 

in Technirama and color 

bv Technicolor at the 

Theatre. One of England's most 

popular recording artists, Wilde 

stars in an action story set in 

the South Africa of a century 

ago, when it closely resembled 

America's lawless frontier; he 

plays a member of an outlaw 

band and he also sings the 

film's title tmie. Larry Adler 

composed the music. 

(General Advance) 

An adventure drama set In 

pioneer South Africa, when life 

in its frontier communities 

closely resembled that of 

America's lawless west, Columbia 

Pictures' "The Hellions" 

opens at the 

Theatre in Technirama 

and color by Technicolor. 

The new film stars 

Richard Todd as the lone lawman 

in a town terrorized by an 

"iitlaw band, and Anne Aubrey, 

Jamie Uys, Marty Wilde, James 

Booth and Lionel Jeffries. 

Jeffries, soon to be seen with 

Kim Novak, Jack Lemmon and 

Fred Astaire in "The Notorious 

Landlady," in which he plays a 

hapless Scotland Yard sleuth, 

appears in "The Hellions" as 

the domineering leader of the 

renegade family. A man who 

hates barbed wire and lawmen, 

he rides into town with his 

trouble-making sons determined 

to rid the community of 

both. Todd, as the lone defender 

of law and order, is 

unable to obtain help until Jeffries 

makes a play for the wife 

of a storekeeper; the man, who 

had taken a beating from Jeffries 

earlier for selling barbed 

wire, joins Todd in the film's 

breathless final ".

k^^. 

An interpretive onolysis ot lay and trodepress reviews. Running time is m porentheses. The 

plus and minus signs indicate degree of merit. Listings cover current reviews, updated regularly. 

This deportment also serves as on ALPHABETICAL INDEX to feoturc releoses. t is for 

CincmoScopc; v Vista Vision; s Superscopc; ip Pano vision ^ Regolscope; x Techniromo. 

Symbol vj denotes BOXOFFICE Blue Ribbon Aword; O color photography. For listings by 

company in the order ot release, see FEATURE CHART. 

^£VIEW DIGEST 

AND ALPHABETICAL INDEX 

r- Very Good; • Good; - Foir; — Poor; — Very Poor. In the summory 

"^ is rotcd 2 pluses, — os 2 minuses. 

1 

m 

lerati

— 

. UA 

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the summory ^ is roted 2 pluses, — as 2 minuses. Very Good; + Good; - Fair; - Poor; = Very Poor. 

I 

2599 ©Moon Pilot (98) Comedy BV 1-29-62 + 

2S35 ©Morgan the Pirate (93) © Adv. MGM 6-12-61 + 

253S Most Daiioerous Man Alive (S2) SF Col 6-19-61 + 

2569 Mr. Sardmiicus (90) Ho. Col 10-16-61 + 

2597 Murder She Said (S7) Mystery MGM 1-22-62 + 

+ 

25S7 ©Mysterious Island (101) 

Anamorpliic. Adv Col 12-1S-61 + 

—N 

2543 Naked Edge, The (102) Susp. Dr. 7-10-61 ++ 

2519 ©Nature Girl and the Siavo- 

(70) Adv UPRO 9- 1-61 ± 

2553 Never Tal*e Candy From a Stranger 

(S2) Psychological Dr Omat 8-21-61 + 

2536©Nil

Ac. 

. 

Ho 

Feature chart 

ALLIED 

ARTISTS 

AMERICAN 

INT'L 

COLUMBIA 

IM-G-M 

PARAMOUNT | 

lis c< 

onsr 

Kino of the Roaring 20's 

(106) Cr 6107 

liji.lrl .l;iris.stri. IHaiic Ku^lci 

.lick Caison. Diana Mors. 

Mickey Uooney 

Brarnwashed (78) 0- 

Ciirt Jiii^:('ns. ClHlrp Bloom 

6106 

OMaster of the World 

(104) SF. 607 

Vlnci'iil I'rk-e. Ctiarles Bronson. 

Henry Hull. Mary Webster 

©House of Frioht (80) ^ 

I'aiil Massie. Daun \il(ian»- 

604 

Operation Camel (70) ....C..605 

Nora llayden, Louise Itenard 

Homicidal (87) Ho.. 540 

(Ueiin forbelt, I'alrlcla Breslin 

Most Dangerous Man Alive 

(S2) Ac, 541 

Ron ItamlcII. I>ei>ra Paeet, 

Klalne Stewart 

©Ring of Fire (91) Ac. ,119 

i lav id J;uks-sen, ,luyce Taylor. 

l''rank 

Gor.slun 

The Green Helmet (88) Ac .116 

Bill Travers. Ed Itcgley. 

Nancy Walters 

Armored Command (99) - 

MiirtarcJ Keel. Ttiia tymiise 

.6109 

OAlakazam the Great (84) An. .608 

Cartoon feature, with loiccs of 

Frankle Avalon ami others 

JULY-AUGUST 

OGidqel Goes Hawaiian 

(102) 'p D 603 

.lame^s Darren. Deborah Walley, 

MIeliael fallan, Vlckl Trickett 

©The Guns of Navarone 

(155) @ D. 603 

(irejôry Peck. David Nhen 

©Two Rode Together 

(109) 00. 602 

.laities Stewart, Ilichard Wldmark, 

.Shirley .loiies, Unda Crista] 

©Morgan the Pirate 

(93) I© Ad.. 120 

Steve Reeves, Valerie LaiErange 

©The Honeymoon Machine 

(87) (C) C..122 

Steu' .Mctjueen. Paula Prentiss. 

Briirid Bazli-n. Jin) Hutton 

©Magic Boy (75) An. 107 

I'Vatîre-lengtli cartiMm 

©The Secret of Monte 

Cristo (SO) (© Ad. 121 

Ror y Calhoun. Patricia Br edln 

©The Pit and the Pendulum 

(85) Panavisron Ho 609 

VtrK'ent Price. John Kerr, 

KHrhara Steele, I>tjana Anders 

©Ada (108) © D .124 

Sirsan Hayward, Dean Martin. 

RaU)b 

MoekiT 

©Thief of Baghdad (90) C) Ad 123 

Steve He*ve,s. OforRia Moll 

Scream of Fear (81) D. .605 

Susan Strasi)erg, Ronald l.ewls 

The Trunk (72) .606 

Phil Cares', Jirila AnuJl 

©A Thunder of Drums 

(97) © OD 201 

Richard Bwme, Oeoi-ge Hamilton, 

Luana I*ittp»l 

Twenty Plus Two (102) .My. 6110 

Duvhl .lanssen, Jeanne Craln, 

Ulna Merrill. AgnM Moorehead 

©The Devil at 4 O'clock 

(127) D..607 

Spencer TYacy. Prank Sinatra 

. ©Loss of Innocence (99) . . iJ .608 

K. More, D. DajTieus. S. York 

Bridge to the Sun (112) .,D,.202 

Carroll B«j!cr. Jamei Shljeta 

CO. .203 

Invasion Quartet (87) . . . 

Rill Tnueri. Spike Mllltoin 

aerate 

Dpi. ; 

A Weekend With Lulu (91) . .C. .609 

l.twlie Iliillipj. Itob't MoiiJdKnise 

OGuns of the Black Witi:h 

(81) © Ad, 610 

PiMi McK^wan. SlWana Panipanlni 

Mr, Sardonicus (90) Ho. .611 

Ose:u' Hodolka, Guy Rolfe 

Valley of the Dragont (79) Ad 612 

Sean MeClory 

Everything's Ducky (80.) ..C..610 

Mickey Roonej', Buddy Hackett 

Que«i of the Pirates 

(80) ® Ad. .604 

(Carina Maria Cvieit. M. Serato 

©ClIossib of Rhodes 

(128) ® Ad.. 204 

Roiy Calhoitn. Lea Uassarl 

©Bachehir in Paradise 

(109) © C. .205 

Bolj Hope. Uina Turner, Janb Palfe. 

Jim Hutton. Paula Preolin 

The George Raft Story 

(105) D..61U 

Ray Donton, Jayne Mansfield, 

Julie London. Banie Chase 

OJoumey to the Seventh 

Planet (80) SF. .613 

John ,\ear, Oeta Tliysseji 

Lost Battalion (83) Ac. .611 

Leopold Salcedo. niane Jersens 

QMyêrious Islam) (101) Ad.. £13 

(Super-Dynamatlon), anamorphle 

Mlctiael Oalc. Joan Grocn-.iood, 

Michael CaUan, C.iry Merrill 

©The Wonders of 

Aladdin (93) © Ad, ,206 

Donald O'Connor. Vlttorlo de Sica, 

Noelle Adam 

©Prisoner of the Iron Mask 

(80) © Ad.. 614 

Michael Lemoine. WatKlisa G\i\Ai 

Sail a Crooked Shin (88). C. 614 

Robert Wagner. Dolores Hart, 

Carolyn Jones. Ernie Kovacs 

Murder She Said (87) .. My. .208 

.Marcaret Rutherford. Arthur 

Kennedy 

Tv/ist Around tile Clock 

(S3) 

M..616 

Chuhby Checker. Dion, the Martxls. 

Vieki Spencer 

rpEH 

Premature Burial (,,)..® Ho .702 

Kay .Mllland. Hazel Court 

The Three Stooges Meet 

Hercules (89) Ad. .617 

Sto(]i:i-s. Vieti Trickett 

rhc Underwater City (78) SF. .618 

William Lundigan. Julie Adams 

Walk on the Wild Side (114) D. .619 

Laurence Harvey, Capucine, 

Barbara Stan^vyck, Jane Fonda 

©Light in the Piazza 

(105) © D..207 

Olivia de Havill.ind. R. Brazzi, 

G. Hamilton. V. Mimieux 

All Fall Down (..) D..211 

Eva Marie Saint. Warren Beatty, 

Karl Maiden, Angela Lansbury 

The Bashful Elephant (SO) 00.-6201 

Molly Mack. Buddy Baer 

Hitler (107) BiD. .6203 

Uichartl Baseliart, 0>rdula 

Irani i>\v, Maria Emo 

Burn, Witch, Bum (..).. Ho. 

.laiiet Blair. Peter Wyngarde 

©The Hellions (.,) ® Ac, 

liichard Todd, Anne Aub;ey 

Belle Sommers (62) D. 

Po'.l.v Bergen 

. 

©Four Horsemen of the 

Apocalypse ( r& . . ) . . . 0. 

Glenn Fnrd. Insrid Thulin, 

Charles Bnyer. I.ee J. Cobh 

209 

The Answer /2) D . .6204 

Paul Lukuther, Joan Han-ey. 

Jas. Stapleton, Irish McCalla

FEATURE 

20TH-FOX 

CHART 

UNITED ARTISTS g 11 

The key to tenets and comCmotitms ttieteof mAwitnig stxjry type: (Ad) Achrenture Drama; (Ac) Action 

Dramo; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Oromo; (Cr) Crime Drama; (DM) Drama 

with Mu»ic; (Doc) Documentory; (D) Dromo; (F) Fantosy; (FC) Force-Comedy; (Ho) Horror Drama- (Hi) 

Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western 

BattiK at Bloody Beach 

IRn\ (£} ....... -Ac. . i/B 

A Murptw, G. Crosby, D. Michaels 

Snake Woman (68) Ho.. 6112 

Jolin McCarthy, Su5an Travers 

©Dr. Blood's Coffin (92) Ho. 6111 

Kicron Moore, Hazel Court 

E.' PresleT. H. Lange. T. Weld 

©Snow White and the Three 

Stooges (107) © C..130 

Carol llcfas. Stoogea 

©Misty 

liuvid 

(92) 

Ladd, 

© 

Arthur 

„.v; O'Conndl ""i"^ 

©Voyage to the Bottom of 

^the Sea (105) © ....Ad. 133 

Walter rideeoii, Joan Fontaine, 

Barbara Eden, Frankle Avalon 

The Silent Call

-Jeanne 

. Irene 

-Jean 

. 

) 

. 1-31 

. Dec 

. Jun 

. 

. Mar 

Oct 

. Sep 

Sep 

. Feb 

, Sep 

lun 

.Jun 

: 

ieratc 

Dpi. ; 

iPEl^ 

ppo. 

ils c< 

FEATURE 

CHART 

ArOART 

Cold Wind in August, A 

,

Sow 

, 

THE ^^^^^^ 

Exhibitor has his say 

Many Said 'Best Ever' 

When "The Porent Trop" played here, hod 

mony patrons fell me this was the best show 

t!iey had ever seen. Certainly is o reol package 

of entertainment. Cast is excellent, with Hayley 

Mills doing an outstonding job. Let your patrons 

know your playdates and they will come. 

Also, give extra play time to this BV winner. 

Circle Theatre, 

Waynoka, Okla. 

MEL DANNER 

COLUMBIA 

Grdget Goes Hawaiian (Col)—James Darren, Michael 

Callan, Deborah Walley. Busrness was 'way off, 

probably due to the fact that Columbia pulled this' 

after we had it advertised on our calendar. One just 

can't keep on hollering wolf and expect the patrons 

to come back. The next time a distributor pulls a 

date on us, they can keep it. Ployed Sat., Sun 

Mon. Weather: Fair.—Carl Anderka, Rainbow Theatre, 

Castroville, Tex. Pop. 1,500. 

Most Dangerous Man Alive (Col)—Ron Rondell, 

Debra Paget, Elaine Stewart. Very poor picture, but 

It drew quite a few kids and teeners. Doubled with 

Fox's "The Battle at Bloody Beach" for average 

business on the change. Ployed Fri., Sot. Weather- 

Cool.—Larry Thomas, Fayette Theatre, Fayetteville 

W. Va. Pop. 2,000. 

Parson and the Outlaw, The (Col)—Anthony Dexter, 

Sonny Tufts, Mane Windsor. Doubled this 1957 

western with MGM's "The Green Helmet" to excellent 

business. Played Sat. Weother- Worm — P B 

Friedman, Grand Theatre, Loncaster, Ky. Pop. 3,000. 

Pepe (Col)—Cantinflas, Shirley Jones, Dan Dailey. 

Played this fcr our Christmas attraction and thought 

It was so old it wouldn't do onyfhing Wo were 

pleasantly surprised. Started out slow the first night 

(Christmas Eve) but they started pouring in the next 

nignt. We hod 'way above average and with the deal 

Cclumb.a gave us we can hove change for the boxoffice 

now. The print was in surprisingly good condition. 

Ployed Sun, through Wed Weather: Pleasant 

Kenn Spaulding, Bijou Theatre, Mcrnsville, Vt. Pop. 

Weekend With Lulu, A (Col)— Leslie Phillips, Bob 

Wonkhouse, Shirley Eaton. That "Carry On" gong 

again, as great as usual. Did overage here which is 

pretty good of this time. Play it. Played Sun, Mon 

Tues. Weather: Cold.—^Poul Fournier, Acodia Theatre, 

St. Lecnord, N. S. Pop. 2,150. 

METRO-GOLDWYN-MAYER 

Pcn-flur (MGM)—Charlton Heston, Hoya Harareet 

Stephen Boyd. This great program, in CinemaScope 

and Stereophonic sound, mode o great hit with folk^ 

Ij'^re. Sterej reproduction and surround speakers added 

100 per cent to the chariot roce and storm scenes 

Some patrons came two or fhree times—and were 

more thrilled each time. A fine super-production such 

as this will keep us in business if we could get six 

Of seven each season. Played Thurs. through Wed 

Weather: Cool.—Corl W. Veseth, Villa Theatre, Malta 

Mont. Pop. 2,100. 

fridge fo the Sun (MGM)—Carroll Baker, James 

Shigeta, Good picture, story and acting—but no 

moneymaker for us. Played Wed. through Sat 

vye:;ther: Cold.—^Kenn Spaulding, Bijou Theatre 

Mcrnsville, Vt. Pop. 3,450. 

Colossus of Rhodes, The (MGM)—Rory Calhoun 

Leo Massari, Georges Marchal. This one's for the 

birds. Mighty fine coloring—no business. Played 

Christmas Eve and all stayed home. Played Sun 

Mon., Tues. Weather: Clear.—Albert Aguiar Lincoiri 

Theatre, Lincoln, Calif, Pop, 3,001. 

Morgan the Pirate (MGM)— Steve Reeves, Valeria 

LaGrange, These pictures |ust don't appeal any 

more, A waste of time, money and effort Play it 

rriidweek, if you have to, but otherwise leave it 

olon^. Played Saturday. Weather: Rain.—James 

Hardy, Shools Theatre, Shoals, Ind. Pop. 1,555. 

Ring of Fire (MGM)—David Jonssen, Joyce Taylor 

Fronk Gorshin. Very well-made picture that fitted 

in nicely with "The Lost Time 

I Archie" for our 

Christmas change. Did above average business for 

the change. Ployed Fri. through Mon. Weather- 

Chilly some snow—Larry Thomas, Fayette Theatre 

Fayetteville, W, Va, Pop, 2,000. 

Time Machine, The (MGM)—Rod Toylor Yvette 

Mimieux Alan Young. Here's something different in 

science-fiction movies and it was very good in 

beautiful color. Sure would be good if every exhibitor 

hod a time machine and went back to 

time 

the 

when business was really booming. Played Sat 

^'|, '°',^—^- 

^nnl -. 2*" >' A'-^°de Theatre; 

Sondersville. Go. Pop. 5,424. 

PARAMOUNT 

'?'''" (Para)—Marlon 

KA°:T'^^^'', Brondo, Korl 

Molden Katy Jurado. Steer clear, unless you 

empty prefer 

houses^ Nobody here is interested in Marlon 

'^°"'./°° 

Pl^>?f?- c 

.1"-"='^ '""^ this overlong 

Played 

opus. 

Sun., Mon Weather: Cool.— Lorry Thorrâs 

Fayette Theatre, Foyetfeville, W. Va. Pop 2,000 

r,»hK°'"D''^ "*,?" Coi^Pony. The (Paro)— Fred 

Debbie 

Astaire 

Reynolds, Tob Hunter. We enjoyed 

grom. 

th^ prc- 

Seemed ,ust like the "good old days" 

Astaire m to see 

such on enjoyable film that the whole 

18 

famrly could have come out to, but where were they?? 

Has the idiot lantern such a strangle hold on the 

peopla that small town theatres will have to close? 

Yet distribution is holding tough for almost all the 

d.mes the boxoffice takes in. Is it a squeeze play to 

force us out?—Carl W. Veseth, Villa Theatre, Malta, 

Mcnt. Pop. 2,100 

20TH CENTURY-FOX 

Francis of Assisi (20th-Fax)—^Bradford Dillmon. 

Dolores Hart, Stuart Whitman. How con you describe 

a terrific picture when you can't tind the 

words? Why, pray tell, isn't this on the top ten 

pictures of 1961 list? It is for better than "The 

Hustler" and Bradford Dillmon does a better job 

than Paul Newman! Play it by oil means. Everyone 

left our house greotiy moved and not one word was 

said against it, and no walkouts. Ploved Sun,, Mon. 

Tues. Weather: Colder than ever, 20 below.— Kenn 

Spaulding, Bijou Theatre, Morrisville, Vt. Pop. 3,450. 

Marines, Let's Go (20th-Fox)—Tom Tryon, David 

Hedison, Linda Hutch ins. Plenty of comedy, a good 

picture in color and 'Scope. Smallest matinee in 

weeks because the mothers said there was going 

to be too much shooting and the little folks would 

be scared. Wonder why the oldsters stayed oway^ 

No star value for this neck of the woods. Played 

Thurs., Fri., Sat. Weather: 20 below—cool, man, cool. 

—Carl W. Veseth, Villa Theatre, Malta, Mont. Pop. 

2,100. 

Misty (20th-Fox)— David Ladd, Arthur O'Connell, 

Pam Smith. A finer family picture has not been 

made. Beautiful color helped put this in the top 

bracket. More of this kind should be made.— B. 

Berglund, Trail Theatre, New Town, N. D. Pop. 1,200. 

Sonctuory (20th-Fox)—Lee Remick, Bradford Dillman, 

Yves Montand. Ouch! This one really hurt. 

Black and white and a poor title. This one lost 

money for me Small towns keep away. Those who 

come will enjoy it, however. Don Stott, Southwind 

Theatre, Solomons, Md. Pop. 270. 

UNITED ARTISTS 

Alamo, The (UA)—John Wayne, Richard Widmark, 

Lourence Harvey, In my opinion, this is the greatest 

of them all. The weather was nice and so was business, 

in spite of the fact that we had to woit a year 

before we could get the rental within our reach. This 

picture should be on every screen in the country. It 

should live forever. Ployed Sat., Sun,, Mon, Weather: 

Nice.—Carl Anderka, Rainbow Theatre, Castroville, 

Tex. Pop. 1,500. 

Elmer Gontry (UA)—^Burt Loncaster, Jean Simmons, 

Shirley Jones. Man, was this a show. It was 

prcbobly the best picture we hove played since we 

opened (which hasn't been very long). Were supposed 

to play this Sunday and Monday, but the 

Monday night was completely snowed out.— Steve 

Durbin, Garold Shoemaker, Ford Theatre, Grigasville 

111. Pop, 1,200. 

UNIVERSAL-INTERNATIONAL 

Brove One, The (U-l)—Michael Ray, Rodolfo Hoyos. 

This drama in 'Scope and color was originally from 

RKO and is a story of the Mexican bull ring. "This 

story of a boy and his pet bull was reasonably attended 

(animal pictures alwoys go over well here) 

and was well liked. Did better than a number of 

much bigger pictures we've played in recent months. 

—F. L. Murray, Strand Theatre, Spiritwood, Sask. 

Pop. 500. 

Chartroose Coboose (U-l)—Molly Bee, Edgar 

Buchanan, Ben Cooper. Thank heaven for cute 

family shows like this. Pleased everyone who came. 

Doubled this with U-I's "Dinosaurus" for the bestliked 

U-l program for some time. Played Fri., Sat. 

Weather: Chilly.—Lorry Thomas, Fayette Theatre 

Foyetteville, W. Va, Pop. 2,000. 

Come September (U-l)—Rock Hudson, Gina Lollobrigida, 

Sandra Dee, Bobby Darin. Don't be afraid 

of this. It has everything, including beautiful music 

and outstonding color. Wonderful cost. Ployed Sun., 

Mon., Tues, Weather: Snow and cold.—P, B. Friedman, 

Grond Theatre, Lancaster, Ky. Pop. 3,000. 

Curse of the Werewolf (U-l)—Clifford Evans, Oliver 

Retd, Yvonne Romain. We played this and MGM's 

"The Green Helmet" on a double bill without a 

dime's worth of extra advertising and it was right 

up there wifh "Dalmatians" ond "Swiss Family," and 

ahead of "Alamo," "Professor" and "Come September." 

Have been in this business over 40 years and 

hove leorned that every sd often, along comes a 

sleeper. Believe me, this bill was one. My customers 

just about stampeded the place. I couldn't 

have been more surprised or pleased. "Werewolf" 

was the big draw and is an excellent horror picture 

that pleased everyone. Played Fri., Sat.—Tom Fleming, 

Sylvia Theatre, York, S.C. Pop. 4 758 

'Ring oi Fire' Brings 

Top Sat. Night Crowd 

"Ring of Fire" from MGM is a tense, taut 

drama which gave me the biggest crowd I've 

hod on Saturday night since "The Parent Trap." 

Although the fire was for the most part real, 

there was trick photography in it. Give it your 

best playing time. 

,^ , „ JAMES HARDY 

Shoals Theatre, 

Shoals, Ind. 

V/liti 

TO: 

YOUR HEPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS 

— Right Now 

The Exhibitor Has His Say 

BOXOFFICE. 825 Van Brunt Blvd., 

Kansas Cit'y 24, Mo. 

Title 

Comment 

Days of 

Weather 

Title 

Commeiit 

Days of 

Weather 

Title 

Comment 

Week Plcryed 

Week Played 

Days of Week Ployed 

Weather 

Title 

Comment 

Days o! 

Weather 

Exhibitor 

Theatre 

City 

Week Played 

BOXOFFICE BookinGuide 

Company 

Company 

Company 

Company,, 

Population 

State 

Feb. 12, 1962 

maamaoMi saa uaaammmt _L. 

I 

rica 

an 

sto-

, 

J 

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol © denote] color; © CinenoScope; V Visfo Vision; ® Superseope; (B Ponovision; ® Regolscope; g Techniromo. for jtory synopsis on eoch picture, see reverse side. 

fP 

Ills 

BiushiiTel 

Paraif.ount (6112) 

F Ratio: 

1.85-1 

War 

Drama 

80 Minutes 

Rel. March 62 

A moderately exciting action drama dealing v/ith guerilla 

warfare in southeast Asia, this first production effort by Jock 

Warner jr. will entertain male patrons and the youngsters as 

a supporting dualer generally. John Ireland and Everett 

Sloane. the latter better known for his stage and TV appearances, 

have fair marquee value. Warner, son of the Warner 

Bros, president, both produced and directed, and also collaborated 

on the .screenplay with Irwin Blacker. While the 

title suggests a conflagration, the major part of the action, 

following a thrilling opening, is devoted to a trek through 

the jungle by two planters, an American and an Australian, 

to rescue an American couple captured by an ex-Naxi 

guerilla leader. The film has much talky footage between 

the frightened young \/ife, who is violated by the Nazi, and 

her weakling husband who is unable to prevent it. Despite 

this, it holds interest right through a daring rescue, during 

which the husband g'ves his life. Except for some documentary 

shots of the real jungle, the picture was photograpliod 

on a studio jungle set. Ireland and Sloane both 

give convincing portrayals and Carl Esmond, a veteran ol 

Nazi roles, does his customary capable job. Jo Morrow and Al 

Avalon are no more them adequate. 

John Ire'.and. Everett Sloane, Jo Morrow, Carl Es-mond Al 

Avalon, Howard Caine, Beal Wong. 

Cash on Demand 

F 

Ratio: Susr.eise Drama 

I.S5-1 

Columbia (615) 84 Minutes ReL 

J-cai With characteristic Hammer Films attention to suspense.'ul 

ssion. detail, this British import is certainly unique in its casting of 

Peter Gushing, long the "heavy" in numerous major and 

minor efforts, as the provincial bank manager faced with dire 

threats by ."ûave Andre Morell, latter boldly posing as an insurance 

company investigator while putting into motion a 

fantastic scheme to loot the institution. Michael Carrercs 

produced and Quentin Lawrence directed Irom a tight, taut, 

suspenseful screenplay by David T. Chantler and Lewis 

Greiler, as based on the Jacques Gillies play. This will need 

extra promotional assist, true, but once the inevitable wordof 

mouth gets about town, the grosses should be encouraging 

indeed. Gushing is a definite "name" of considerable impact 

on this side of the pond and his fans should be alerted to the 

casting twist; he makes of the thoroughly cowed bank manager 

a probing, penetrating delineation. And, too, the very 

"different" story build-up and climax should have armchair 

detectives (transported to theatre-seat via aforementioned 

word-of-mouth) baffled practically up to the closing moments. 

The feature is worthy of aggressive merchandising in the 

general-run situations. The suspense angles, in selling, 

should be limitless to the imaginative showman. 

Peter Cushing. Andre Morell. Richard Vernon Barry 

Lowe. Norman Bird. Edith Shorpe. Charles Morgan. 

jeratc 

Dpi. 1 

Madison Avenue F 

Ratio: Drama 

2.35-1 (C' 

20th-Fox (202) 94 Minutes Rel. Jan. '62 

The machinations of New York advertising agency executives 

as they snare and then struggle to retain the top accounts 

makes for generally dull viewing for the average 

moviegoer, despite the presence of four star names who merit 

a better vehicle. Dana Andrews, Jeanne Grain and Eleanor 

Parker will attract their fns even if the picture rates no 

belter than a supporting dualer. Produced and directed by 

Bruce Humberstone from a screenplay by Norman Corwin, 

based on Jeremy Kirk's novel, "The Build-Up Boys," the picture 

lacks a light touch which might have made it more 

entertaining. Andrews is convincing in the role of a 

ruthless public relations man who plays up to women in 

order to further his career and Eleanor Parker is strikingly 

attractive and capable as a power-hungry owner of a rundown 

ad agency. Less believable ore Jeanne Grain, returning 

to 20th-Fox after several years' absfence, as a newspaperwoman, 

and Eddie Albert, as a mild-mannered dairy company 

head who is given a publicity buildup. Howard St. 

John and Henry Dcmiell contribute incisive bits. The sight 

of three girls singing a milk commercial jingle is an amusing 

moment but these episodes are few and far between. 

Filmed in CinemaScope. 

Dana Andrewrs, Eleanor Parker. Eddie Albert, Jeanne Grain, 

Howard St. John, Kathleen Freeman. Henry Daniell. 

to: 

5,000 

atre 

The Underwater City 

Tp Ratio: Adventure-Fantasy 

1.85-1 

Columbia (618) 78 Minutes ReL Feb. '62 

Originally lensed in Eastman Color, the decision to release 

this fantasy production in black-and-white weakens its possibilities 

as other than grist for the lower half of a double 

bill. There is no doubt that use of tint would have greatly 

enhanced the visual value of the offering, particularly in view 

of the many special effects employed which lose their pictorial 

power through the color revision. Be that as it may, the 

film is highly exploitable and, properly handled, should reap 

some satisfactory returns in theatres catering to kiddy and 

teenage trade. Prime assets are the recognizable names ol 

topliners William Lundigan and Julie Adams, both of whom 

perform capably, and the above-mentioned special elfects, 

herein attributed to a process called Fcmtascope handled by 

Howard A, Anderson Go. and coordinated by Howard G. 

Lydecker. Owen Harris' screenplay, conceived by Alex 

Gordon and Ruth Alexander, is incidental to the washed-out 

proceedings, and Frank McDonald's direction is singularly 

unexciting except for a rousing climax that atones somevir'hat 

for his earlier lethargic pace. Alex Gordon produced the 

Neptune Production. Photography is competent, and a good 

musical score by Ronald Stein is a definite plus, 

William Lundigan, Julie Adams. Roy Roberts, Carl Reid. 

Chet Douglas. Paul Dubov. Karen Norris, Kathie Browne. 

iPEj/ 

F "g's" 

^"''"'"-^'"'"^ 

Journey to the Seventh Planet 

American Int'l. (613) 80 Minutes Rel. Dec. '61 

Science-fiction addicts, and that includes most youngsters, 

and male moviegoers who delight in curvaceous damsels (all 

playing dream girls on the seventh planet), will find this 

adventure-fantasy to their liking. It will make a good supporting 

dualer generally and might play solo in a few 

strictly action houses. John Agar is the only American name 

in this picture, produced and directed by Sid Pink, with 

otherwise Danish actors and technicians, including the 

beauteous Greta Thyssen, the "Miss Denmark" of 1954, who 

has a few screen and TV credits. The utterly fantastic plot, 

dreamed up by Pink and lb Melchoir, tells of a five-man 

expedition of astronauts setting out for Uranus, the seventh 

planet from the sun, in quest of life on other worlds. They 

land in 200-degrees-below-zero temperature and a strange 

"being" ploys on their fears and desires by re-creating 

women from their past lives. There is some mild suspense 

and a few frightening moments before the expedition uses 

liquid oxygen to kill the "being" and returns to earth. Special 

effects in Ginemagic are realistic but one slimy, giant 

spider may be too horrific for tiny tots. Agar and Carl 

Ottosen, whose voice has been English-dubbed, are the best 

—the girls are beautiful, that's all 

John Agar. Greta Thyssen. Carl Ottosen. Ann Smyrner. 

Ove Sprogoe. Mimi Heinrich. Louis Miehe Renard. 

.ISO 

1, 31, 

t 

MiUion Dollar Manhunt? Tki 

Amalgamated-States Rights 67 Minutes Feb. '62 

Richard Denning, who has had a considerable run ol 

popularity playing NBC-TV's "Michael Shayne" series lead, 

is the familiar trench-coated secret operative in a reasonably 

satisfying suspense drama backgrounded against contemporary 

Europe. The audience reaction will be no better, 

no worse than predecessor attractions in the same genre. 

British-based Amalgamated Productions, Inc., has sent the 

William Chalmers production, ably enough written and 

directed by Maclean Rogers, into the American market via 

states-rights distributors, and only the hour-plus-seven 

minutes alone will work against slotting the import into the 

top-feature half of a double bill. The premise, as such, is 

the desperate quest, by a combined Allied intelligence corps, 

for $12 million in counterfeit American money, cunningly 

secreted by Nazi high command in the closing days of 

World War II and now about to be passed off to American 

people. Denning is a likeable chap, and he brings even to 

the most conventional, cliche-ridden sequences an amiability, 

audience-rapport. Carole Mathews, as the German night club 

entertainer unwittingly drawn into the multi-million dollar 

search, is a most lissome lady, bringing consummate charm 

and grace into an otherwise all-male action show 

Richard Denning. Carole Mathews. Ronald Adam. Danny 

Green, Brian Worth. Joan Holden. Hugh Moxsie. 

The review! on these pages may be filed for future reference In any of the following vroys: (1) n ooy standord three-ring 

Kl«.4.». l^\ 1.^4Jwl.«.>.Jlu W_ £_ -J J 1 4^r I :_J-„ cfl.. 1 9\ : 

loose-leaf birtder; (2) ' indJYiduoilY, by company, in any stan dard 3xS card index ffle; or (3) in the BOXOFFICE PICTURI 

GUIDE three-ring, pocket-size birider The latter, InciudIng o year's supply of booking and doily business record sheets, 

may be obtained from Associofed Pubikations, 82S Von Brunt Blvd., KorKos City 24, Mo., for $1.00. postage poid. 

2604 BOXOFFICE BookinGuide Feb. 12, 1962 2603

. . Perfect 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs 

W'' 

THE STORY: 

"Cash on Demand" (Col) 

Posing as an insurance company investigator, Andre Morell 

plans to loot the provincial bank managed by Peter Gushing, 

who is something of a martinet to his staff. Morell persuades f^ 

*°' 

Gushing that unless he assists in the robbery and getaway 

his wife and son will come to a sorry end; thoroughly cowed. 

Gushing agrees to help. A bonk aide, checking on Morell, 

discovers he is an impostor and informs the police. Gushing 

pleads with the authorities to let Morell go to insure the 

safety of his family. 

EXPLOITIPS: 

Since the entire action takes place in a bank, seek cooperation 

of the principal institutions in your community. 

Work on such projects as a coin collection, or paper currency, 

inevitably a crowd-stopper. Have the exhibit headed, 

"Gash in Demand! See 'Gash on Demand' Now at Loew'sl 

." 

. . Set up a special screening for bank managers, their reactions 

to serve as basis of taping on radio-TV and interviews 

in press. 

CATCHLINES: 

The Most Daring Bank Robber Who Ever Broke Into a 

Vault! . Grime! Perfect Suspense! . . . How to Rob 

a Bonk—and Get Away With It?

_ 

. . guaranteed 

llTES: 20: per word, minimum S2.00, cash with copy. Four consecutive insertions for price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24. Mo. • 

HELP WANTED 

REPRESENTATIVE WANTED. It you can 

advertising, we hove the deal. Out- 

jfl 

)or advertising in conjunction with There 

Frame Service. Protected territory. 

a opportunity to build (or the iuture. For 

jlails contact: Romar-Vide Co., Chetek, 

isconsin. 

MANAGER WANTED with 

conventional 

dnve-m experience or both. State quali- 

:ations in letter. Long Theatres, Inc., 

O, Box 1431, Bay City, Texas. 

Drive-In Manager. Year round employeni 

All correspondence held in strict 

jntidence. Slate experience and salary 

^peeled. Clark Theatres, 1012 Fox Bldg., 

etroit 1, Michigan. 

Managers: Expanding drive-in theatre 

rcuii in California in need of managers 

ith dnve-in experience, excellent chance 

If advancement. State experience, refrences, 

age and salary expected. Boxfice 

9420. 

District Manager: Theatre chain on Paific 

Coast operating both drive-ins and 

cfrdtops seeking district manager. The 

ion we are looking for must have comlete 

knowledge and experience in superision 

and must be presently employed 

1 similar capacity. Advise experience, 

g©, reference and salary expected. Box- 

Jfice 9421. 

Drive-In Theatre Manager. Join America's 

3slest growing Dnve-In Theatre chain, 

ecent acquisitions h(Jve created openings 

n the 

leiiv York. 

Florida 

We 

west 

are looking 

coast and in 

for a man 

upstate 

who 

5 Q real showman, alert, ambitious, hard- 

/oiking and honest. We provide liberal 

alories, health insurance, life insurotice, 

md a pension plan, and most importantly, 

in exciting future. Address all replies 

/ilh a recent snapshot included, to Box- 

Mice 9-117. 

POSITIONS 

WANTED 

Drive-In manager, midwest or southest 

Promote, book, etc. Boxoffice 9414. 

Operator. 25 years. Arkansas or Misissippi. 

Ed L. Dardenne, Box 141, Benton, 

Arkansas. Anytime ailer March 1. 

Booker, Buyer or Manager, 15 years exlerience, 

top wages required. Present 

:ontracl up fune 1 Boxoffice 9419. 

SOUND-PROJECTION SERVICE 

MANUAL 

An Authentic Guide to Better Sound- 

.^rojection— Trout's Simplified Sound & 

^rejection Repair Manual. Trouble-Shootng 

Charts— Repair data on projectors, arc 

amps, motors, theatre sound systems; 

iota on amplifiers, soundheads and speakers. 

Helpful schematics and diagrams. 

pata on lenses and screens, for indoor 

'and drive-in theatres. Many helpful tips 

3n servicing 16mm projectors. Additional 

servicing sheets sent free all during 1962. 

!n loose-leaf binder. For exhibitors, prolechonists, 

repairmen. Written by a Practical 

Engineer; 25 years experience. Only 

;57 50 prepaid; Cash or P. O. No CODs. 

Order Today. Avoid sudden breakdowns. 

|W«sley Trout, 

Oklahoma. 

Engineer, Box 575, Enid, 

INTERMISSION TAPES 

WEEKLY TAPE SERVICE: Intermission 

tapes that sparkle . to 

sell 

. . customized . free sample 

. 

Commercial 

. . 

Sound Service, P. O. Box 5, 

Sulphur Springs, Texas. 

GENERAL EQUIPMENT—NEW 

WEATHERPROOF MASONITE MARQUEE 

LETTERS, fit all signs. Black or red, 4"- 

4nc; 8--60c; 10"-75c; 12"-$1.00; 14"-$1,50; 

16"-$1.75; 17"-$2.00; 24"-$3.00 (10% discount 

100 letters or over $60.00 list). 

SOS,. 602 W. 52nd, New York 19. 

SUPERSCOPE ANAMORPHIC (Tushinsky) 

variable lenses, brand new. Less 

than 1/4 original cost- Limited quantity, 

pair, $195.00. S.O.S., 602 W. 52nd, New 

York 19, 

Hove available New Bauer 70mm equipment. 

H interested please answer Boxoffice 

9415. 

BOXOFFICE 

February 12, 1962 

GENERAL EQUIPMENT—USED 

CLOSED U. S. ARMY THEATRES. Complete 

booth equipments, projection and 

sound, from $895. ()0. S.O.S., 602 W. 52nd, 

New York 19. 

Complete Booth. RCA dual sound, 

Brenkert heads, seats, screen, all like 

new. S original price. R. A. LeBrun, Star, 

Limestone, Me. 

NO lUNKI Brenkert BX-60 mechanisms, 

$350 pair; Brannew Holmes amplifiers, 

latest, $175; Hilux Vol onamorphics, $235 

pair; RCA Ml-9030 soundheads, rebuilt, 

$475 pair. Thousand more bargains. Star 

Cinema Supply, 621 West 55th Street, New 

York 19. 

500 International. 20-inch chairs, springedge 

seat, leather backs, will sell all or 

part. 5 HP motor 110 volts. Pair Anoanorphic 

Tushinsky Lens. Bills Theatres, Salisbury, 

Mo. 

Wurlitzer Orchestra Piano, includes 

Drums, Violin, Flute and Sound Effects. 

Boxoffice 9416. 

Two Simplex XL projector heads, $1,600. 

2040 Grand River Avenue, Detroit 26, 

Michigan. 

16mm Victor, Ampro, DeVry, Bell & 

Howell sound projectors, complete with 

speaker. Excellent condition, guaranteed. 

New price over $650, now $195. Delineascope 

and Epidiascope educational projectors. 

New price, $475, only $95 each. 

Shipped duty paid. $20.00 deposit, balance 

C-O.D. Crown Equipment Co., 1011 Bleury, 

Montreal, Quebec. 

DRIVE-IN 

THEATRE EQUIPMENT 

ARVIN ELECTHIC-IN-CAR HEATERS. 

Brand new, 8 per ctn. Model T-90-1, 220 

volt, 500 watts, 10 ft. cord. Price, $9.75 

each. Ontario Equipment Co., Toledo 1, 

Ohio. 

Drive-In Theatre Tickets; 100,000 1x2" 

special printed roll tickets, $37.95. Send 

for samples of our special printed stub 

rod tickets for drive-ins. Safe, distinctive, 

private, easy to check. Kansas City Ticket 

Co., Dept. 10, 109 W. 18th St. (Filmrow), 

Kansas City 8, Mo. 

EQUIPMENT WANTED 

Wanted: 400 to 500 good used late model 

upholstered push-back theatre Beats. 

Should be 20 or 22 inches in size. Cash. 


Wanted: Used theatre booth equipment. 

We dismantle. Leon Jorodsky, Paris, Illinois. 

175/200 used speakers. RCA or equal. 

Reply Den Rock Drive-ln Theatre, P. O. 

Box 44, North Andover, Mass. 

TOP PRICES PAID for X-L, Century and 

DeVry projectors, CinemaScope lenses, 

etc. What have you? Star Cinema Supply, 

621 West 55th Street, New York 19. 

Want To BUY: 1 or 2 Powers type movie 

projectors. Need not be in working condition. 

No sound attachment necessary. 

Jim Buckley, 3680 Beverly Blvd., Los Angeles 

4, Calif. 

EQUIPMENT REPAIR SERVICE 

Rellector Broken? GATORHIDE guaranteed 

to repair it! Simple . . . easy. Kit 

$2 95. GATORHIDE, Box 71, Joplin, Mis- 

EOMri. 

POPCORN MACHINES 

Popcorn machines, all makes. Complete 

new popping units, $185.00 ex. Replacement 

kettles, all machines. 120 So. Hoisted, 

Chicago, 111. 

BUSINESS OPPORTUNITIES 

For Rent or Sale: 24 fully equipped 

Brunswick lanes, well established operating 

business, choicest location. "Lcâlle" 

945 Granville Street, Vancouver,, B. C. 

CUeRIHG HOUSE 

THEATRES FOR SALE 

Wast Coast theatres for sole. Wr.te for 

list. Theatre Exchange Company, 260 

Kearny Street. San Francisco 8, Cahiornia. 

FOR SALE: Northern Kentucky, 417-seat 

indoor, 320-car drive-in; goocf business 

and concession. Nearest opposition 23 and 

30 miles. Moving to Florida. Boxoffice 

9406. 

FOR SALE: 290-car drive-in and 260-seat 

indoor theatre in Nebraska county seat 

town of 3,000. Fully equipped. Reasonable 

down payment to right party. Boxoffice 

9407. 

Theatre ior sale in Northwestern Nevada. 

Must sell and devote full time to Post 

Office department as assistant Postmaster. 

Secfling capacity 420. Brick building only 

13 years old. Three bedroom apartment 

and two rentals. Completely modern. 

Simplex projectors, wide screen and CinemaScope. 

Grosses between $18,000 and 

$20,000 a year. Two full lots for parking 

with plenty of room for expansion. Located 

on Highway 40 in center of city. Will 

sacrifice for $68,000. Property was recently 

appraised for $122,000. Population and surrounding 

valleys to draw from approximately 

1,600. For more information write 


400-car drive-in in southeast Ohio. On 14 

acres with room for expansion. In excellent 

condition. Ideal for family operation. 

Write Boxoffice 9408. 

380-seat theatre, only one in town. Good 

equipment, air-conditioned, family operation- 

Alamo Theatre, St. Francisville, 

Louisiana, 

Fully equipped beautiful 500-car drivein. 

Room to expand. Excellent concession 

building. Operating six profitable years. 

LocatecT between two highways—gateway 

to surrounding populated area. Reliabihty 

of seller can be satisfactorily established. 


For Sale: 1,300-seat house, center of 

town, population over 100,000. In Michigan. 

Reasonable. Boxoffice 9423. 

For Sale: 600-car drive-in, population 

over 100,000. In Michigan. Boxoffice 9424. 

Washington family theatre and 2 br. apt., 

for only $5,000 cash, including apt. furniture. 

Theatre Exchange, 5724 S. E. Monr 

oe. Portland 22, Oregon. 

For Sale: Two 350-car drive-ins in good 

8,000 population payroll towns in central 

Michigan plus heavy rural and surrounding 

towns draw. Fully equipped, excellent 

physical condition. Profitable operation 

April through October. Present original 

owner retiring. Boxoffice 9422. 

Ideal Florida coastal town 6,000, probably 

20,000 next three years. Only theatre 

and it's beautiful. Sell equipment, $7,500 

cash only- lease building, responsible 

persons. Cinema, New Port Richey, Fla. 

500-seat indoor in Walton, Kentucky, 

suburban area of Cincinnati, Ohio. Boxoffice 

9409. 

BUSINESS STIMULATORS 

Bingo, more action! $4.50 M cards. Other 

games available, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cords. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be 

used for KENO, $4.50 per M. Premium 

Products, 346 West 44th St., New York 

36. N. Y 

Still Available- for "STOOGES MEET 

HERCULES." Stooge moving picture rings. 

Large or small amount, 2V2C each. Check 

with order. Box 248, Pulaski, Wisconsin. 

MISCELLANEOUS 

Old Film Daily Yearbooks prior 1940. 

Briggs Western Union, Cedar Rapids, la. 

Will pay 25c each, Boxoffice before June 

29, 1959, Also February through May and 

October 24, 31, November 7 of 1960. Karl 

J. Cook, 407 Bear Street, Syracuse 8, N. Y. 

FILMS 

WANTED 

16mm Sound. Opera, Classical Artists, 

Symphony Orchestras. Dumbrille, 5923 

Jumilla, Woodland Hills, California. 

THEATRES WANTED 

WANTED TO BUY OR LEASEl Expanding 

circuit wants theatres or drive-ins located 

m Mississippi, Alabama, Louisiona or 

Northern Florida. Any size town considered. 

Give full details in letter to Boxoffice 

9403. All replies kept in strictest 

confidence. 

Will lease or rent drive-in theatre, Boston 

exchange area. Experienced showman. 


Will buy. lease or trade for theatre or 

theatres, showing over $50,000 gross per 

year. Boxoffice 9418. 

Buy or Lease by private party, indoor 

theatre, Southern Cfalilornia, population 

5,000 or more. H. Brumlik, No. 10, 2711 W. 

141st Place, Gardena, California. 

THEATRES FOR LEASE 

500-seat, fully equipped, modern colored 

theatre in Gadsden, Alcdjama. No other 

colored theatres or balconies. Very reasonable 

rent. Bailey Theatres, 85 Decatur 

St , S. E., Atlanta, Georgia. 

THEATRE SEATING 

Good used late model chairs available, 

rebuilt chairs. Chairs rebuilt in your theatre 

by our factory trained men, get our 

low prices. Parts for all makes of chairs. 

Sewed covers made to your size, also 

leatherette 25"x25", 55c ea.; 27"x27", 65c 

ea. Chicago Used Chair Mart, 829 South 

State Street, Chicago. Phone WE 9-4519. 

SEAT RENOVATING: Neat, lost, reasonable, 

anywhere. Sewed combination seat 

covers. Service Seating Co., 1525 West 

Edêl Ford, Detroit 37 Michigan. Tyler 

S-9481, Texas 4-2738. 

Theatre chairs, Pullman type, 2,000 like 

new. immediately available. Will sell any 

quantity desired. Willing to sell for less 

than half the original cost. Write for particulars. 

Nick Diack, Eastern Seating Company, 

138-13 Springfield Blvd., Springfield 

Gardens 13, New York. Phone LAurelton 

8-3696. 

Theatre chairs. International, Bodiform, 

plywood. Lone Star Seating, Box 1734, Dallas. 

Handy Subscription 

BOXOmCE: 

Order Form 

825 Van Brunt Blvd., 

Kansas City 24. Mo. 

Please enter my subscription to 

BOXOFFICE. 52 issues per year 

(13 ol which contain The MODERN 

THEATRE Section). 

D $3.00 FOR 1 YEAR 

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Boxoffice-February.12.1962

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