Reference guide details - HillsVet

Signs of Dermatologic Conditions
• Itching, scratching, licking or rubbing
• Flaky or scaly patches, red spots or pimples
• Hair loss
• Scabs, crusts or thickened skin
• Skin odor
Signs of Dietary Sensitivity
• Frequent scratching and hair loss
• Red, inflamed skin
• Chronic ear problems
• Vomiting, flatulence or diarrhea
• Coughing, wheezing and sneezing
Diagnosing
Otitis Externa
Eosinophilic Granuloma Complex
Atopic Dermatitis
tab pocket holder on back.
Contact Dermatitis
Flea Allergy Dermatitis
Adverse Food Reactions
Assessing your patient
Skin problems can have serious effects on canine and feline health and wellness. Here
are several contributing factors associated with dermatologic conditions that should
be addressed with clients/pet owners who have pets with suspected skin problems:
Clinical studies
Allergies:Common proteins found in pet foods, and environmental factors like dust, pollen or
mold can all cause allergic reactions
Parasites: Fleas, lice and mites can all contribute to mild to severe skin irritation
Hormonal imbalance: Too much or too little of certain hormones may contribute to skin problems
secondary Infections: Bacterial infections in broken skin can lead to or exacerbate skin problems

Diagnosing your patient with dietary sensitivity
Dietary sensitivity is a general term for any adverse reaction to food. The two main types
of sensitivity are food allergies and food intolerance. Here are several contributing
factors that should be addressed with clients:
Food
Beef, milk products, wheat (dogs) and fish (cats) are the most commonly documented
causes of food allergies.
Nutritional management
Dermatologic conditions and dietary sensitivity can affect the overall health and well-being
of your patients and can have a negative effect on their relationships with their owners.
Fortunately, with the right nutrition and veterinary care, pets can enjoy happier and
healthier lifestyles. Here are some helpful tips you can give clients to help ensure their pets
maintain optimal skin and dietary health:
Nutrition for patients with dermatologic conditions
Age
Breed
Food intolerance is more common in younger pets, while food allergy is more
common in adult pets. However, dietary sensitivity can occur at any age.
Siamese cats, West Highland white terriers, cocker spaniels, golden retrievers and
labrador retrievers are more likely to develop allergic skin responses.
Advanced Nutritional Solutions
• Recommend foods with high quality proteins to provide better building blocks to repair damaged skin
• Recommend foods containing high levels of omega-3 and omega-6 fatty acids to help nourish and
protect patients’ skin
• Recommend foods with essential antioxidants, such as vitamin E, to maintain a healthy immune
system and protect it from cellular oxidation caused by free radicals
• Recommend to clients the importance of keeping a dietary history to assist in diagnosis and successful
outcome for their pet
Educating
Clinical studies show that the use of novel protein and hydrolyzed protein foods help
manage patients with adverse reactions to food and inflammatory skin conditions.
Hill’s ® Prescription Diet ® pet foods utilize both novel and hydrolyzed proteins to provide
pet food that can help your patients with skin problems feel better fast:
Nutrition for patients with dietary sensitivity
Novel protein
Foods containing a single, novel animal protein
source (duck, egg, rabbit, salmon or venison) are not
generally associated with adverse food reactions
Foods containing a limited number of digestible
novel meat protein and carbohydrate ingredients
help to avoid common food allergies
Novel proteins help to limit the amount of
undigested protein in the gastrointestinal tract
able to provoke an allergic reaction
Novel-protein foods with enhanced levels of
omega-3 fatty acids and antioxidants help manage
dogs with chronic, non-seasonal pruritic dermatitis
and/or food allergy
Hydrolyzed protein
Clinically proven hydrolyzed protein
technology virtually eliminates the potential for
adverse food reactions
Hydrolyzed proteins are too small to bridge
lgE receptors — allowing them to escape
immune system detection, which helps to
avoid adverse reactions
Hydrolyzed protein solutions are ideal for pets
on elimination feeding trials
Hydrolyzed protein solutions with added
antioxidants and increased omega fatty acids
help to manage associated inflammation and
maintain skin barrier function
Food allergies: An immune reaction to
a particular ingredient, usually a protein, may
last a lifetime, so discovering and eliminating
exposure to the ingredient is essential for
recommending an appropriate pet food.
Food intolerance: Recommend foods that
meet the nutritional requirements of patients
with dietary sensitivity and avoid foods that
cause negative reaction.

Recommend Hill’s ® Prescription Diet ® dermatology pet foods
You can feed your patients great tasting Hill’s ® Prescription Diet ® pet foods with confidence,
knowing that your patients’ skin conditions and dietary sensitivities are under control:
• Formulated to help manage inflammatory skin conditions such as atopy, flea allergy dermatitis
and otitis externa, as well as adverse reactions to food, including food allergy and intolerance
• Added antioxidants to support skin barrier function
• Formulated with omega-3 and omega-6 fatty acids, including EPA, to help nourish the skin and
coat and manage inflammation
• Formulated with hydrolyzed and novel proteins to eliminate the potential for an allergic response
Hill’s ® Prescription Diet ® d/d ® Feline
Helps manage cats with adverse reactions to food and
inflammatory skin conditions
• Single novel protein sources help to avoid common food
allergens by limiting the amount of undigested protein in the
gastrointestinal tract
• Three novel protein formulas help to provide more choices
for managing a suspected allergy
• Increased omega-3 amd omega-6 fatty acids, including EPA,
help to nourish the skin and help to manage inflammation
• Added antioxidants help to maintain a healthy immune
system and the skin barrier function
Dry formula
d/d ® Duck & Green Pea
d/d ® Rabbit & Green Pea
d/d ® Venison & Green Pea
canned formula
Hill’s ® Prescription Diet ® d/d ® Canine
Helps manage dogs with adverse reactions to food and inflammatory
skin conditions
• In a clinical study, veterinarians reported noticeable improvements in the
following clinical signs in four weeks — 78% of patients experienced less
erythema, 76% experienced reduced lichenification and 68% experienced
less excoriation 1
• Single novel protein sources help to avoid common food allergens by
limiting the amount of undigested protein in the gastrointestinal tract
• Four novel protein formulas help to provide more choices for managing
a suspected allergy
• Increased omega-3 and omega-6 fatty acids, including EPA, help to
nourish the skin and help to manage inflammation
Hill’s ® Prescription Diet ® z/d ® Canine
Helps dogs avoid adverse reactions to food with hydrolyzed proteins
• Combined results of five studies of 78 dogs with confirmed adverse food
reactions showed 92% of dogs fed a hydrolyzed protein food remained
free of clinical signs following the conclusion of the studies. 2
• Hydrolyzed animal proteins help eliminate the potential for
allergic response
• Single, highly digestible carbohydrate source helps to avoid
common food allergens
• Increased omega-3 and omega-6 fatty acids help to manage
associated inflammation, and nourish the skin and coat
Dry formula
d/d ® Potato & Duck
d/d ® Potato & Salmon
d/d ® Potato & Venison
d/d ® Rice & Egg
canned formula
Duck
Salmon
Lamb
Venison
Hill’s ® Prescription Diet ® z/d ® Feline
Helps cats avoid adverse reactions to food with
hydrolyzed proteins
• Hydrolyzed animal proteins help eliminate the potential
for allergic response
• Refined, highly digestible carbohydrate source helps to
avoid common food allergens
• High omega-3 and increased omega-6 fatty acids help to
manage associated inflammation, and nourish the skin and coat
• Added antioxidants help to maintain a healthy immune
system and the skin barrier function
Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline
Tasty, healthy and rewarding way to treat cats with food
allergies or inflammatory skin conditions
Duck Rabbit Venison
Recommending
• Hydrolyzed protein technology helps to eliminate the
potential for adverse reactions to food
• Added omega-3 and omega-6 fatty acids help to manage
associated inflammation, and nourish the skin and coat
• The first and only hydrolyzed dermatologic treats for cats
Hill’s ® Prescription Diet ® Hypoallergenic Treats Canine
Tasty, healthy and rewarding way to treat dogs with food allergies or
inflammatory skin conditions
• Hydrolyzed protein technology helps to eliminate the potential for
adverse reactions to food
• Added omega-3 and omega-6 fatty acids help to manage associated
inflammation, and nourish the skin and coat
• Added antioxidants help to maintain a healthy immune system
and the skin barrier function
1
Allen TA, Fritsch D. A multi-center clinical study of therapeutic foods in dogs with chronic,
non-seasonal pruritic dermatitis due to atopy and/or adverse reactions to food. Final study
report #CLIN28983R. Hill’s Pet Nutrition Center, Topeka, Kansas, 2005.
2
Rosser. Proceedings. AAVD/ACVD 2001; Sousa et al. Purina Research Report 2000; Beal et al.
Proceedings. AAVD/ACVD 2001; Fontaine. Royal Canin Technical Bulletin 2004; Jackson et al.
Vet Dermatology 2003.

Recommend Hill’s ® Prescription Diet ® Canine and Feline pet foods with confidence
Product Can SKU DRY SKU
Hill’s ® Prescription Diet ® d/d ® Duck Formula Canine
Hill’s ® Prescription Diet ® d/d ® Lamb Formula Canine
Hill’s ® Prescription Diet ® d/d ® Salmon Formula Canine
Hill’s ® Prescription Diet ® d/d ® Venison Formula Canine
Hill’s ® Prescription Diet ® d/d ® Rice & Egg Formula Canine
Hill’s ® Prescription Diet ® d/d ® Potato & Duck Formula Canine
Hill’s ® Prescription Diet ® d/d ® Potato & Venison Formula Canine
Hill’s ® Prescription Diet ® d/d ® Potato & Salmon Formula Canine
Hill’s ® Prescription Diet ® z/d ® Low Allergen Canine
Hill’s ® Prescription Diet ® z/d ® ULTRA Allergen-Free Canine
Hill’s ® Prescription Diet ® Hypoallergenic Treats Canine
Hill’s ® Prescription Diet ® d/d ® Duck Formula Feline
Hill’s ® Prescription Diet ® d/d ® Rabbit Formula Feline
Hill’s ® Prescription Diet ® d/d ® Venison Formula Feline
Hill’s ® Prescription Diet ® d/d ® Duck & Green Pea Formula Feline
Hill’s ® Prescription Diet ® d/d ® Rabbit & Green Pea Formula Feline
Hill’s ® Prescription Diet ® d/d ® Venison & Green Pea Formula Feline
Hill’s ® Prescription Diet ® z/d ® Low Allergen Feline
Hill’s ® Prescription Diet ® z/d ® ULTRA Allergen-Free Feline
Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline
13-oz. can
in cases of 12
13-oz. can
in cases of 12
13-oz. can
in cases of 12
13-oz. can
in cases of 12
5.5-oz. can
in cases of 24
13-oz. can
in cases of 12
5.5-oz. can
in cases of 24
5.5-oz. can
in cases of 24
5.5-oz. can
in cases of 24
5.5-oz. can
in cases of 24
7003
7002
7004
7005
5403
7018
5364
5366
5365
5238
8-lb. bag
17.6-lb. bag
8-lb. bag
17.6-lb. bag
30-lb. bag
8-lb. bag
17.6-lb. bag
30-lb. bag
8-lb. bag
17.6-lb. bag
30-lb. bag
8-lb. bag
27.5-lb. bag
8-lb. bag
18-lb. bag
27.5-lb. bag
12-oz. pouch
in cases of 12
3.5-lb. bag
8.5-lb. bag
3.5-lb. bag
8.5-lb. bag
3.5-lb. bag
8.5-lb. bag
4-lb. bag
10-lb. bag
2.5-oz pouch
in cases of 24
5645
5646
5347
5343
6230
5348
5342
6229
5346
5345
6266
7903
7904
7901
7902
6333
5495
5351
5355
5352
5357
5350
5356
7905
9623
5496
In addition to providing clinical nutrition to improve dermatologic conditions, Hill’s offers an extensive list of FREE
educational materials to enhance your clinic and to help inform your clients.
Literature Description P-code
Health Care Team
2008 Hill’s Dermatology Reference Guide
2008 Hill’s Share Your Success
2007 Hill’s Derm Large Bags Detailer
A complete reference guide for veterinary health care teams on
dermatology, diagnosing, nutritional products and literature
A form for your hospital to share a successful case study of a patient fed
Hill’s ® Prescription Diet ® Hypoallergenic Treats
A guide detailing the launch of Hill’s ® Prescription Diet ® d/d ® and z/d ®
ULTRA in new, larger bag sizes
2005 Hill’s ® Prescription Diet ® d/d ® Detailer
An extensive detailer for veterinary health care teams focusing on the
benefits and factors of Hill’s ® Prescription Diet ® d/d ® P-838
2005 Hill’s ® Prescription Diet ® d/d ® One Page Detailer A simple guide focusing on Hill’s ® Prescription Diet ® d/d ® P-846
In-clinic
2007 Hill’s ® Prescription Diet ® Hypoallergenic Treats Dangler A unique display to hang on the shelf or counter in the clinic
2007 Hill’s ® Prescription Diet ® Hypoallergenic Treats Cling
2007 Hill’s ® Prescription Diet ® Hypoallergenic Treats Detailer
2007 Hill’s ® Prescription Diet ® Hypoallergenic Treats – Treat Jar
2007 Hill’s Skin Conditions Pet Owner Guide
In-clinic hanging window display introducing new Hill’s ® Prescription Diet ®
Hypoallergenic Treats
An extensive look at the nutritional and clinical support behind Hill’s ®
Prescription Diet ® Hypoallergenic Treats
A clear, acrylic treat jar to display Hill’s ® Prescription Diet ® Hypoallergenic
Treats in the hospital
A guide for pet owners regarding inflammatory skin conditions and
their pet
P-9367
P-9374
P-9286
P-9236
(canine)
P-9240
(feline)
P-9237
P-9221
SKU-225654
(canine)
SKU-223656
(feline)
2007 Hill’s Dietary Sensitivity Pet Owner Guide A guide for pet owners regarding dietary sensitivity and their pet P-9232
2005 Hill’s Derm Shelf Talker Hill’s Prescription Diet counter or shelf display for your clinic P-54
Specialist
2008 Hill’s Derm Dialogue Winter Edition A quarterly magazine containing dermatology news and information P-9407
2008 Hill’s Derm Dialogue Insert
2007 Hill’s Dermatology Feeding Diary
Research
Hill’s Pet Nutrition, Inc. provides the professional support you need
2005 Hill’s Enhancing Novel-Protein Foods Clinical
Evidence Report
2005 Hill’s Dietary Management of Adverse Reaction to Foods
Clinical Evidence Report
A study on fatty acid supplementation using resolvins and protectins
generated from the omega-3 fatty acids EPA and DHA
A journal for pet owners to record the feeding habits of their pet to assist
the veterinary health care team in diagnosis and nutritional management
Clinical evidence and findings on the benefits of novel-protein foods for
the nutritional management of pets
Clinical evidence and current information on nutrition and adverse
reactions to food
2004 Veterinary Record, A. Loeffler, et al. Clinical study using a commercial chicken hydrolysate diet in 63 pruritic dogs P-3098
Derm Advertorial Review Article, Addressing Skin Problems from
the Inside Out
Derm Advertorial Review Article, Therapeutic Nutrition and
Canine Dermatitis
An article covering various skin conditions and the different methods of
treatment for canine and feline patients
P-9231
P-9406
P-9209
TD-829
TD-816
P-375
An article covering both skin and gastrointestinal health in canine patients P-376
Resources
Contact your Hill’s sales representative to order these FREE materials today. Visit HillsVet.com for additional downloadable materials.
While supplies last.