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Capital Markets | Auction Services
ONLINE AUCTION DATE :: MAY 8
HOWARD JOHNSON
3027 W HIGHWAY 76 | BRANSON, MO
:: MINIMUM BID
To Be Sold To The Highest Bidder
At or Above $1,000,000
:: BROCHURE

HOWARD JOHNSON | BRANSON, MO
THE OFFERING
On Wednesday May 8, 2013 Auction Services is pleased to present for online auction the Howard Johnson located
at 3027 W Highway 76 in Branson, Missouri. The property is being sold unencumbered by brand and management.
The Hotel includes ±344 rooms, business center, outdoor pool area, and meeting space.
The Howard Johnson enjoys an excellent location near several major demand generators including Titanic-Worlds
Largest Museum Attraction and Ripley’s Believe It or Not Odditorium. The Hotel is also located less than four miles
from downtown Branson and seven miles from the M. Graham Clark-Taney County Airport.
INVESTMENT HIGHLIGHTS
• Repositioning Opportunity - This investment • Unencumbered by Management and Brand
represents an excellent opportunity to acquire the Affiliation - The Howard Johnson is available
Howard Johnson and enhance the asset’s profitability unencumbered by management or brand allowing
through repositioning. The asset is available to an owner/operator to benefit from management fees
rebrand or convert to an independent lodging facility as well as potential operating efficiencies gained
while also benefiting from the stable Branson lodging from local or regional synergies.
market.
• Discount to Replacement Cost - The property is
• Dynamic Market - Branson enjoys a mature lodging being offered at a price that will allow a new owner
market. It is home to a diverse selection of hotels to make capital improvements and still be able to
offering a variety of accommodations and a wide achieve a much lower all-in cost compared to the
price range. Branson is a top vacation destination asset’s replacement cost.
market with a myriad of attractions including over
50 show theatres, caves and caverns, museums,
theme parks, lake cruises, boating, fishing, kayaking,
canoeing, golfing, and other outdoor activities.

BRANSON | AREA OVERVIEW
Branson is located in the southwest corner of Missouri near
the borders of Oklahoma and Arkansas. The frontier town
of Branson was established in 1882, and for much of its
early history, tomato canning was the predominant industry.
This changed in 1896 when a visiting minister was charmed
by the area’s scenic beauty that inspired him to write a
book set in the region. The popularity of the book ignited
a tourism boom in Branson, and since the early 1900’s
tourism has been Branson’s principle industry. Branson’s
tourism base expanded throughout the first half of the 20th
century. In the 1950’s federal funds were appropriated for
a dam construction project in Branson, sparking a flurry
of entrepreneurial activity. Around this time several groups
collaborated to have Branson’s first performance theatre
built, and due to the success of this initial theatre, several
other performance venues were created. Initially, these
theatres were family-run and showcased local talent, but
over the years the venues became popular with touring
national entertainers.
Today there are more than 50,000 seats in 40 theatres
and nearly 500 shows by over 70 different acts each year.
Branson’s performing arts industry now attracts more than
8 million visitors annually. In the late 20th century, town
leaders in Branson were wrestling with the impacts of relying
on an economic development strategy that they coined as
a “one-legged stool.” As tourism created a multitude of
employment opportunities, many of the jobs were limited to
specific time periods during the year. Due to Branson’s high
level of seasonality, city officials embarked on a strategy
to diversify its existing tourism strategy and to create more
consistent year-round employment opportunities.
In the early 2000s, local leaders unveiled plans for Branson
Landing, a mixed-use project on Lake Taneycomo that
included a 220,000 SF convention center, 140 waterfront
luxury condominiums, and nearly 400,000 SF of retail
space. This project represented an attempt to diversify
Branson’s economy beyond musical entertainment and
provide a stable, year-round economic impact. The scale of
the Branson Landing project exceeded initial expectations
and, through financing, generated an additional $130
million for new infrastructure in the city. Today, Branson
Landing rivals major mixed-use projects in cities across the
country and attracted more than 1 million visitors in its first
eight weeks. The city estimates that Branson Landing brings
in more than 500,000 new visitors each year and helps
generate more than $180 million in economic activity and
another $8 million in tax revenue.
PROPERTY DESCRIPTION
Address
3027 W Highway 76
Branson, MO 65616
Guest Rooms
±344
Parcel Size
± 6.7 acres (±268,765 SF)
Gross Building Area
±129,877 SF
Meeting Space
±960 SF
Hotel Amenities
Outdoor pool complex, guest laundry, free parking,
children’s playground, business center

Capital Markets | Auction Services
SEE. BID. OWN.
HOWARD JOHNSON :: 3027 W HIGHWAY 76 | BRANSON, MO
AUCTION DAY
The property will be offered “Minimum Bid” to the highest
bidder at or above $1,000,000 in an online auction
format.
MAY
8
Wednesday, May 8th
Bidding Start – 2:00pm CT
Bidding End – 4:00pm CT
www.cbremarketplace.com/howardjohnsonbranson
PROPERTY INSPECTION
The property will be available for inspection at
2:30pm CT , on the following dates:
Tuesday, April 16th | Tuesday, April 23rd
Please note: All property inspections require registration
and begin promptly. Please arrive at the designated
meeting place a few minutes early to complete the required
inspection registration form. To register for a property
inspection or for any questions please call CBRE Auction
Services at 800-815-1038. CBRE Auction Services
represents the Seller in this transaction. Do not contact
the Seller directly.
DOCUMENT CENTER
A Document Center has been made available for your convenience to review the available property specific information.
The Document Center contains property information which typically includes: Purchase and Sale Agreement, Preliminary Title
Commitment, Tax Bills, Environmental Report, Survey, and other pertinent property information. All bidders are required to
purchase access to the Document Center as a condition of the auction. The Document Center access fee is $25 and may be
paid by cash, check or credit card. Access can be obtained by visiting the auctioneer’s website at www.cbremarketplace.com/
howardjohnsonbranson.com. Bidders will be required to execute a document indicating that, among other things, they have
purchased access to the Document Center and have had the opportunity to review the items contained therein.
INITIAL EARNEST MONEY
In order to be eligible to bid, all bidders are required to wire transfer or present a cashier’s or certified check in the amount of
$75,000 made payable to Title Company acting as Escrow Agent designated in the Purchase and Sale Agreement. Additional
earnest money may be required from the purchaser. Please review the Purchase and Sale Agreement, available in the Document
Center, for more details.
BUYER’S PREMIUM
A Buyer’s Premium in the amount of 10% of the Auction High Bid Amount will be added to the Auction High Bid Amount in
order to determine the Total Purchase Price. Please review the Terms and Conditions of the Auction for more details.
BROKER PARTICIPATION
Broker participation is invited and requires adherence to the specific registration requirements as outlined in the Terms and
Conditions. Please review the Terms and Conditions for more details.
AUCTION DISCLOSURE
The property is being offered on an “as-is, where-is” basis. Each bidder acknowledges that it is not relying upon any
representation, statement or other assertion by the Seller, CBRE, Inc. or any of the agents, representatives or employees of any
of the foregoing, with respect to the condition of the property, square footage, acreage and financial information, but instead,
is relying upon the bidder’s own examination and investigation of the property. Please review the Terms and Conditions of the
800.815.1038
For more information please visit our website at
www.cbre.com/auctionservices
© 2013 CBRE, Inc. The information contained in this document has been obtained from sources believed reliable. While CBRE, Inc. does not doubt its
accuracy, CBRE, Inc. has not verified it and makes no guarantee, warranty or representation about it. It is your responsibility to independently confirm
its accuracy and completeness. Any projections, opinions, assumptions or estimates used are for example only and do not represent the current or future
performance of the property. The value of this transaction to you depends on tax and other factors which should be evaluated by your tax, financial and legal
advisors. You and your advisors should conduct a careful, independent investigation of the property to determine to your satisfaction the suitability of the
property for your needs. Photos herein are the property of their respective owners and use of these images without the express written content of the owner
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other marks displayed on this document are the property of their respective owners.PMC0003448