Boxoffice-October.10.1960

I CkiH
OCTOBER 10.
I960
ine tuJac oJ[ Jfie m&ii&n. MctuAe yncuidZ^
Creation of a sales cabinet, to operate throughout the United States as a means of improving
service to exhibitor-customers, was announced this week by 20th Century-Fox. Members,
who will serve under the direction of C. Glenn Morris, general sales manager, are shown
above. Left to right: (seated) Clarence Hill, manager of branch operations; Morris; Martin
Moskowitz, assistant general sales manager; Larry Ayres, assistant in the sales deportment;
(standing) Clayton Pontages, Robert Conn, Peter Myers, Abe Dickstein and Tom McCleaster,
all of whom hove been elevated to the cabinet from branch managerships . . . poge 8.
REVIEW OF
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riONAL EXECUTIVE EDITION
Iht SKtiontl Km Pagfi o( All Cdilloni
SPARTACUS
— In This Issue

In The Money-MakingTraditioB
Of 20th's Biggest Hits
GREAT GROSSES FOB
In First Eng
Watch for Chicago and New York openingsL
Call New Orleans, Fort Worth, Baton
Rouge, Shreveport, Galveston,
Corpus Christi, Biloxi, Pensacola,
Jackson, etc., for confirmation! //
OFF YOUR
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SIGNIJ
11

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THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
SHLYEN
j
Editor-in-Chief and Publisher
DONALD M. MERSEREAU, Associate
Publisher & General Manager
NATHAN COHEN. .Executive Editor
JESSE SHLYEN Managing Editor
HUGH FRAZE Field Editor
AL STEEN Eastern Editor
I'lVAN SPEAR Western Editor
L. THATCHtR. .Equipment Editor
IMORRIS SCHLOZMAN Business Mgr.
II.
Publication Offices; 825 Van Bnint Bltd
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Hugh Fraze, Field Fxlltor; I. L.
rhatcher, Editor Ttie Mnrtern Tticatre
Section. Telephone Cllestrait 1-7777.
'Editorial Offices: 45 Rockefeller Daa,
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The MOnERN TnEATTlB Section Is Included
In the first issue of each month.
Atlanta: Martha Chandler. 101 Walton NW.
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I
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N. W.
In Canada
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National Edition, $7.50.
OCTOBER

MPI ACQUIRING FIRST REISSUE
COMBINATION FOR U.S. RELEASE
Deal Being Consummated
With Allied Artists for
Two Feature Films
MEMPHIS— Motion Picture Investors.
Inc.. is acquiring the theatrical licensing
rights in the United States for two Allied
Artists pictures,
'Friendly Persuasion"
and "The Oklahoman."
and will have
them ready for distribution
early in
1961 in its initial
move to bring more
product into the theatre
market.
wisiM
Richard Orear.
president of Commonwealth
Theatres
of Kansas City and a Richard Orear
member of the MPI
board, made this announcement at the
convention of Tri-States Theatres Owners
Ass'n Tuesday i4i. Orear. reporting on the
progress of the organization, declared that
MPI was moving ahead in several areas of
activity aimed at stimulating the production
or reissue of more motion pictures.
PREPARE CAMPAIGN MATERIALS
Preparation of new advertising, new
new paper and other
combination trailers,
campaign materials for the combination
bill is already under way. he said, and
MPI expects to have the first area saturation
for indoor theatres in February. These
initial playdates will be in the Minneapolis.
Des Moines. Omaha. Kansas City and
Oklahoma City
exchange territories which
have worked in cooperative effort before
as the Great Plains Business Builders organization.
A second saturation will be
held early in June for drive-in theatres.
and negotiations are under way for dayand-date
openings in the Los Angeles area.
"Friendly Persuasion." a 1955 release
starring Gary Cooper. Dorothy Maguire.
Marjorie Main and Anthony Perkins, and
"The Oklahoman." a 1957 release with Joel
McCrea and Barbara Hale, will be distributed
through First Division Films. Inc..
which is headed by veteran producer-distributor
Harry Thomas.
NEGOTIATING FOR OTHERS
Orear said other pictures are in the
negotiation stage and releasing plans will
be announced as the deals are completed.
He also said that MPI is working very
closely with officials of the Alpha Co.. an
affiliate of Pathe Film Laboratories, which
recently announced a program of 14 pictures
for its first year of operation. MPI's
president. Walter Reade jr.. is meeting this
week with Gordon Greenfield, president of
the America Corp.. parent company of
both Alpha and Pathe. for further discussion
of possible association by MPI with
the new picture-producing firm.
In its search for reissue combinations
Claim Exhibitor Victory as FCC
Orders Hearing on Pay TV Tests
NEW YORK—The decision last week of
the Federal Communications Commission
hearings on the application for
to hold full
which, properly exploited, can do big business
for exhibitors. MPI has negotiated
with four of the major film companies for
suitable programs. Orear revealed.
"The efforts have been directed toward
attempting to find eight to ten combinations
which could be reissued from each
company, with the hope that from this we
would have 40. or perhaps 50. combinations
per year." he said. However, the
problems encountered were extremely
complex, w'ith the result that the number
of pictm-es which met MPI qualifications
were very few. Not only did negotiators
learn that there is no set pattern for reissues
across the country, and that many
of the desired features were still in release
or had been reissued in certain territories,
but also that the reissue road was
beset with many contractual liabilities.
"For example." said Orear, "we know
that if we are to successfully sell these
reissues we must take advantage of some
of the stars who were lesser names at the
time the pictures were first released and
who have grown in stature and deserve top
billing today. We found we were prevented
from doing this by virtue of the contract
with the original star or, perhaps, the
producer. We encountered producer and
star participation clauses, even to the point
of the original star specifying the size of
type to be used in the ads and the amount
tests of pay TV in Hartford. Conn., was
hailed as a victory for exhibition by Philip
F. Harling. chairman of the Joint Commission
Against Pay TV.
The hearings will be held in Washington
October 24-28 on applications by Zenith
Radio Corp. and RKO General to stage
a three-year test of the Phonevision pay
TV system.
Harling pointed out that the applicants
had. in their Connecticut advertising,
made a point of the claim that they
will present first-run pictures and even
had told the public that they would offer
films of the calibre of "Ben-Hur" and
"Can-Can." These proponents now will
have to testify what they actually will be
able to deliver in return for coins in the
slot. Harling said. He added that their actual
programming would be far less attractive
than their claims and "then the public
will have the opportunity of deciding for
itself whether it will want to pay for actual
programming."
This will be the first time a pay TV
proponent will be subject to cross examination
and testify under oath as to programming
plans. Harling said. He said that
heretofore opponents had no means of
specifically refuting what he termed the
"wild" claims and advertising of the proponents.
Interested parties, including the Connecticut
Committee Against Toll TV and
five Hartford theatres, will be permitted to
participate in the hearings and will have
until December 1 to submit proposed findings.
Final consideration then will be undertaken
by the FCC.
The FCC will take under consideration,
among other points, whether Hartford
viewers would be deprived of programs
that they otherwise would receive gratis,
whether the test would affect competition,
whether the public interest would be
served and whether the test would impair
the free exercise by the station licensee of
discretion necessary to the discharge of its
responsibility to the public.
It was pointed out that anybody wishing
to appear at the hearings should file
a written request by October 10 with the
FCC. stating on whose behalf participation
is sought, the interest of the person
or organization and the amount of time
desired. Marcus Cohn. committee counsel,
will appear for exhibitor interests.
of space to be devoted to the title of the
picture vs. the amount of space to be
devoted to the star's name."
These contractual obligations, he said,
would have been binding on MPI and. in
the opinion of the negotiators, would have
limited the earnings potential of the pictures.
Orear told the convention that while
MPI wholeheartedly endorsed the ACE production
plan, it has been unable to invest
its own funds in the company now being
created under the leadership of S. H.
Fabian. Under the escrow agreement covering
monies to be used for the formation of
the ACE company, only cash or U.S. government
securities could be deposited by
initial participants in the program. Directors
of MPI. however, did not want to
dispose of securities in the company's portfolio
because to do so, at the time ACE
sought MPI participation, could have resulted
in some losses. No other way to invest
in ACE could be found.
Orear. reporting on the growth of MPI.
said the company currently represents approximately
400 shareholders who own or
control nearly 2.000 theatres. MPI. he
added, is filing a new registration with the
Securities and Exchange Commission which
it expects will be approved in about 45
days, when active selling of stock will be
resumed.
BOXOFFICE October 10, 1960

—
Industry Sets Oct. 21
For Democracy Day
NEW YORK—The motion picture industry
has set October 21 as its D-Day
Democracy Day—in its non-partisan campaign
to get out the vote and raise funds
for both major poUtical parties. The
strategy for the campaign was approved
at an organizational meeting attended by
representatives of Motion Picture Ass'n
companies at the MPAA headquarters.
The individual companies will immediately
perfect their internal organizations
to conduct the campaign. The companies,
starting Monday, October 17, will distribute
campaign literature and envelopes
for contributions to employes. During this
week, there will be meetings and appeals to
employes to support the campaign, and the
actual collection of funds will be held on
Friday, October 21.
The sealed envelopes containing the
funds will
be sent to each company treasurer
who. in turn, will send them to MPAA
to turn over, as employes direct, to "Citizens
for Nixon" or "Citizens for Kennedy."
This is the first time that any such plan
was created on an industry-wide basis.
In essence, the campaign aims to reach
every voter in production and distribution
with a strong appeal to exercise his vote,
and to support the party of his choice
with a cash contribution.
Significantly, every contributor's name
and the amount of his offering will be kept
absolutely secret through a double-envelope
method developed at MPAA. No one,
heading up the campaign,
not even those
will know who contributed or how much.
This protection was one of the major points
of agreement at the meeting.
Magna Has $499,698 Net
After Loss of $109,070
NEW YORK—Magna Pictures Corp. reports
a net profit of $499,698 for the six
months ended July 31, 1960, as compared
with a net loss of $109,070 for the six
months of the prior fiscal year, according
to an interim stockholders report issued
by George P. Skouras, president.
Skouras estimates that the results for
the entire year, which will end Jan. 31,
1961, will exceed the results for the past
fiscal year, mainly because of substantial
revenues from "South Pacific." Through
July 31, 1960, total film rentals from distribution
aggregated almost $20,000,000.
These rentals include about $100,000 realized
from distribution of the 35mm version
of the picture in England, which is
only a small portion of the film rentals
expected from this territory, according to
Skouras. The 35mm version of "South Pacific"
is not yet in distribution in the remainder
of foreign territories but will start
in some during the fall.
Magna recently acquired an interest in
a German pictm-e dubbed into English,
which will be released in the U. S. and
Canada, Skouras reported.
Income from film rentals, Interest, etc.,
totaled $2,770,336 for the sixth months of
1960; same period in 1959 it was $4,966,733.
The total of theatres, worldwide, equipped
for the showing of Todd-AO pictures
is close to 300, according to Skouras.
All-Time High in Earnings
Predicted for Universal
NEW YORK—Calling Universal Pictures
"the most valuable asset and greatest
source of income" of Decca Records, the
parent company, Milton R. Rackmil. president
of both companies, estimated Monday
(3) that Universal's earnings from ordinary
operations in the fiscal year to end
October 30 wUl exceed $6,000,000. This will
amount to about $6.80 a share on 888,390
common shares, the highest per-share
earnings in the company's 48-year history.
Rackmil addressed a luncheon of the
New York Society of Security Analysts. He
said that Decca and Universal are in their
strongest financial and operational position
since their organization, and that for
time Universal has no bank debt.
the fu-st
He again refuted rumors of a merger of
the two companies, but said there is cash
on hand for diversification if "something
good" is discovered.
Rackmil estimated that Decca will report
a consolidated net profit including
operations from Universal of more than
$4.25 a share on 1,285,701 shares outstanding,
compared with $1.81 a share in 1959.
Decca owns 777,986 shai-es of Universal,
or 87.6 per cent. Its long-term bank loans
total $4,300,000.
"We have no present intention of disposing
of our post-1948 pictui-es to television
but we are acutely aware of its overall
value to Universal," Rackmil said. "As
of this date, we have approximately 325
post-48 pictures available for TV, a majority
in color. We believe our T'V librai-y of
post-48 pictui-es to be among the most
valuable in the industry because it includes
many star names from both pictures
and TV and has over 50 pictures in
which Rock Hudson and Tony Curtis have
leading roles."
Asked what would happen if all the majors
sold to TV at about the same time,
Rackmil said experience showed that
"waiting will get more money." The company,
he said, still has some unsold pre-
48 pictures. He claimed that the first companies
to sell to TV "missed the boat,"
saying that he got good returns from the
seven-year pre-48 deal with Screen Gems
and had reversion rights.
"We do not need the money now and
Allied Conventioneers
Need Absentee Ballots
NEW YORK—Exhibitors who plan
to attend the annual Allied States
Ass'n convention in Chicago should
arrange to vote in the national elections
via absentee ballots. The convention
is slated for November 6-10. Election
day is November 8. It is reported
that the conflicting dates were not
understood when the conventioo dates
were set.
Allied will hold a joint convention
and stage show with the National Ass'n
of Concessionaires at the Conrad Hilton
Hotel on those dates.
Milton R. Rackmil, left, president
of Decca Records and Universal Pictures,
with William Kabash, chairman
of the meeting of the New York Society
of Security Analysts.
we will get more later." Rackmil said. "We
would not lease in bulk but on an orderly
basis for greatest return. I believe the
others have learned to do the same."
In response to questions, Rackmil said
that toll TV was "still some way off,"
but he expected it to materialize. He did
not know "how, when, where" and how it
would be serviced and if it would prove
profitable. He said he "would sit by and
wait for those questions to be answered."
"I am now preparing product for the
theatres," Rackmil said. "They are the
great market. If pay TV comes along, then
I will take advantage of it."
Rackmil also said the development of
new screen talent was a problem because
with fewer pictures being made, fewer
personalities are needed. He believed there
will always be enough new faces.
A new compact, flexible Universal organization
in two years has produced and
released six pictures that have grossed
more money for the company than any
comparable pictures in its history. Rackmil
said. Two of them, "Pillow Talk" and
"Operation Petticoat," will be among the
top grossers. In fiscal 1960. Universal will
release 21 films, and about the same number
in 1961.
However, there will be a greater percentage
of big pictures released in 1961. includiiig
"Midnight Lace." "The Grass Is
Greener." "Day of the Gun," "Come September,"
"Back Street, " "The Great Im-
Doslor." "Romanoff & Juliet." "The Sixth
Man" and "The Secret Ways." All are
ready for release.
In preparation are "Flower Drum Song,"
"The Spiral Road." "The Executioner."
"The Colonel's Lady." an untitled property
to star Cai-y Grant. "The Ugly American,"
"Lover Come Back" and "The Chalk Garden."
Discussing "Spartacus." Rackmil called
the picture "really a business in itself." He
predicted it will be one of the greatest
grossing pictures "of all time" and a continuing
source of revenue for many years.
BOXOFFICE October 10, 1960

1
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UNIVERSAL proudly announce! i
in a Ross Hunter-CarroUton Productio
also starring-A yJ 3^J "^VtS J i| ji IJ lyi LhJ ^I ^g>^ as "Liz Saxori
VIRGINIA GREY • REGINALD GARDINE
Directed by David Miller • Produced by Ross Huntei

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start of production:
SMIMd^MM
Fannie Hurst's
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A UNIVERSAL-INTERNATIONAL RELEASE
Coaranteed

'Sales Cabinet' Created
By 20th Century-Fox
NEW YORK—Twentieth Century-Fox
has set up a "sales cabinet" as a second
step in the company's
expanded program of
providing increased
service to its exhibitor
customers. C. Glenn
Norris. general sales
manager, outlined the
new setup to the
tra depress at a meetin;;
in the home office
Monday (3).
In the wake of
2 t h-P o X 's local
C. Glenn Norris autonomy system,
created last year.
Norris has appointed six members of the
sales organization to the cabinet and they
will operate throughout the United States
under Norris" direction.
CONSISTS OF FIVE MEMBERS
Norris said the sales cabinet would consist
of five men who will be promoted to
the new- posts from their present positions.
They are Robert Conn. Chicago branch
manager: Abe Dickstein, New York branch
manager; Tom McCleaster. Dallas branch
manager: Peter Myers, managing director
of 20th-Fox of Canada, and Clayton Pantages,
branch manager in Albany. Each of
these men, with the exception of Myers,
will be replaced in his branch, with the
announcement of the successors to be
made shortly. The group, along with Martin
Moskowitz. assistant general sales
manager, will comprise the sales cabinet.
The cabinet was designed to give better
service to exhibitors, Norris said, and was
instituted to strengthen the local autonomy
system. He said it would function as
the eyes, ears and tongue of the production,
distribution, advertising, publicity
and general merchandising branches of
the company and would provide new sales
service techniques for its customers.
TO DETERMINE SALES POLICIES
The sales cabinet will determine, with
Norris, what sales policy will be adopted
for each release and this information will
be disseminated to the autonomous
branches. Each of the cabinet members
will be available for discussion and consultation
anywhere in the nation and will
be able to give the benefit of his experience
in home office discussions to the branch
managers and. through them, to exhibitors.
Each member of the cabinet, with the
exception of Pantages. will have a geographical
area of responsibility. Conn, who
will have his headquarters in New York,
will service the midwest: Dickstein, also
in New York, will service the eastern part
of the United States, and McCleaster and
Myers will remain in the Dallas and Toronto
branches, respectively, in order to
service the southern and western portions
of the U. S. and the Canadian offices.
Pantages' responsibilities will be directed
toward promotion and sales
campaigns of
product requiring special handling, or socalled
exploitation pictures He also will
60 Pictures From 20fh-Fox
Scheduled for Next Year
NEW YORK — Approximately 60
pictures will be released by 20th Century-Fox
in 1961. Glenn Norris, general
sales manager, told the tradepress
Monday i3>. He said the schedule,
which now is
being prepared, was the
most ambitious from the standpoint
of number and investment in the history
of the company. At least three
major pictures will be released every
month, he said. The 60-figure does not
include the supers such as "Cleopatra"
and "The Greatest Story Ever Told."
coordinate the company's saturation openings
and will work closely with Charles
Einfeld, vice-president, and Rodney Bush,
exploitation director, and members of Einfeld's
staff. Pantages will operate out of
New York.
In praising the new appointees. Norris
said "all of these men are tried and true
distribution heads, any one of whom could
comfortably sit in the general sales manager's
chair at 20th Century-Fox."
Set a 'Limited Performance'
Policy for 35mm 'Can-Can'
NEW YORK—A "limited performance"
policy for "Can-Can" has been instituted
by 20th Century-Fox under which the attraction
will be available in every town
in the United States, no matter how small,
for a series of only three or four performances.
Prints used in these instances will
be 35mm.
This was revealed Tuesday (4) by
Charles Einfeld, vice-president, at the second
of a series of national merchandising
meetings among advertising-publicity representatives
and the company's newly
formed "sales cabinet."
Under the innovation for "Can-Can,"
Einfeld said that for at least those performances,
everyone in the country will
have an opportunity to see the picture, even
though it will continue in its roadshow engagements.
Einfeld said that "Esther and the King"
would be introduced via a national beauty
contest in every town, coordinated by exhibitors
and 20th-Fox regional field men.
The contest will be open to any girl, regardless
of race, creed or color and the
first prize will be an expense-paid tenday
trip to Israel, for two. The picture is
a Christmas release.
For "The Wizard of Baghdad," another
Christmas release, local level activities
will center around local magicians
who will tour their areas and perform on
stages.
For the bow of "North to Alaska," a
young couple will be engaged to emulate
the trip to Alaska to be married as shown
in the picture.
SEC Issues Stop Order
On Skiatron Stock Sale
WASHINGTON—In a long expected decision,
the Securities and Exchange Commission
has issued a stop order suspending
Skiatron Electronics & Television Corp.'s
registration for the sale of securities. The
decision was accompanied by a censuring
of two of the company's executives whose
financial operations were said to be out of
line with the Securities & Exchange Commission
Act. The two executives were
Matthew Fox and Arthur Levey.
The order suspended Skiatron's SEC
registration and prohibited any sales of
securities held by the company, its officers
and other individuals, including Fox. It
stated that Levey had sold or disposed of
Skiatron shares in excess of 200,000 for
more than $1,000,000 without compliance
with SEC registration and disclo-sure requirements
and that 75,000 shares which
Fox bought from Levey were dispo.sed of
immediately in violation of SEC rules.
The greatest omission, the SEC noted,
was the failure of the registration statement
to show the large amount of money
needed to establish a pay TV system and
that neither Skiatron nor Fox's Skiatron
of America, Inc., had the required resources.
Following the decision of the SEC Monday.
Fox issued a statement to the effect
that because of a confusion in names, it
was important to make clear that his firm,
Tolvision of America, Inc.. had no corporate
connection with Skiatron Electronics &
Television Corp. other than that Tolvision
was the licensee of Skiatron and was
obliged to pay royalties to Skiatron when
the Tolvision system of subscription television
began to yield revenue.
The SEC had ordered a suspension in
the trading of Skiatron stock on Dec. 1,
1959.
National Allied's Board
Ratifies W. Pa. Re-entry
MILWAUKEE—The national board of
Allied States Ass'n of Motion Picture Exhibitors
unanimously ratified the re-entry
of the Western Pennsylvania unit to full
status in National Allied, it was announced,
by Ben Marcus, chairman of the board.
Western Pennsylvania is one of the
largest and strongest links in Allied and
has always been one of Allied's staunchest
units. From the ranks of this unit. Marcus
pointed out, came some of the great exhibitor
leaders—M. A. Rosenberg, who became
national president of Allied and Fred
Harrington, its able secretary who for
many years guided the unit through many
stormy sessions in the state legislature.
Al Cohan, MGM Publicist,
Boston Air Crash Victim
NEW YORK—Alfred Cohan, a member
of the MGM homeoffice publicity and advertising
department since November 1958,
was among those killed in the crash of an
Eastern Airlines plane in Boston harbor
Tuesday evening.
Prior to joining MGM, Cohan, who was
39 years old, was a publicist with Universal
for five years and a promotion manager
for American Broadcasting Co. He
had just started a three-week, nine-city
tour to set campaigns for "Butterfield 8."
8
BOXOFFICE October 10, 1960

ki^m^'^-
Kirk Douglas (left) as Spartacus ... At right, he leads his army of 8,000 in spectacular battle against Romans.
FEATURE REVIEW
SPARTACUS'
Universal - International
By FRANK LEYENDECKER
pOR THE sheer magnificence, power and
realism of its tremendously populated
battle sequences and the outstanding portrayals
by its multi-starred cast, "Spartacus"
has rarely, if ever, been equalled in
this Cinemascope era when Biblical-historical
epics are becoming commonplace.
As one of the most widely publicized productions
of recent years, the picture has
terrific marquee power, for class patrons,
action fans and teenagers, alike, thus insuring
boxoffice returns of "blockbuster" proportions.
Heralded as the "most expensive
picture ever made in Hollywood," the
Bryna $12,000,000 production is certainly
far more costly and spectacular than
Universal's famed epics like "Phantom of
the Opera," "Foolish Wives," et al.
More important, the screenplay by Dalton
Trumbo, based on the best-selling
novel by Howard Past, is the first to spotlight
the rebellion of the gladiator Spartacus
agahist the imperial dictatorship of
the Roman Empire in the last century before
the Christian era, thus such sequences
as the training and "to-the-death" battles
of the gladiator slaves will be a fresh and
fascinating sight for epic-jaded patrons.
Stanley Kubrick, the young director who
attracted attention with "Paths of Glory"
and three previous low-budget films, comes
thi'ough superbly with his first major assignment
to which he brings an imaginative
approach, especially in his splendid
handling of battle scenes, which .surpass
even those of the memorable "Hem-y V"
for authenticity, horrendous slaughter and
gore. Kubrick also uses closeups to great
effect in many of the more intimate scenes
and he permits the camera to focus on
some human interest bits, as exemplified
by ci-ying children or patient elderly folk
among the followers of Spartacus' gladiator
army.
Filmed in Super Technirama-70 with
lenses by Panavision, the pictorial vistas,
mostly filmed in the California desert
terrain, are breath-taking in their scenic
splendor, as is the vast battle action .sequence,
employing 8,000 members of the
Universol-Internotional
"SPARTACUS"
A Bryna Production
presents
Super Techniranna-70, Lenses by Ponaviston
In Technicolor
Running Time; 189 minutes, plus 13 minutes
intermission
CREDITS
Produced by Edward Lewis. Kirk Douglas, executive
producer. Directed by Stanley Kubrick.
Screenplay by Oalton Trumbo. Based
on o novel by Howard Fast. Music composed
and conducted by Alex North. Photography,
Russell Metty, A.S.C. Production designer, Alexander
Golitzen. Art director, Eric Orbom. Set
decorations, Russell A. Gousmon and Julio
Heron. Mom titles and design consultant, Saul
Boss. Production aide, Stan Margulies. Historical
and technical odviser, Vittono Nino
Novarese. Additionol scenes photographed by
Cliftord Stine, A.S.C. Wordrobe by Peruzzi.
Costumes by Valles, Miss Simmons' costumes
by Bill Thomos. Film editor, Robert Lawrence-
Makeup, Bud Westmore. Unit production manager,
Norman Deming. Assistant director, Morshall
Green.
THE CAST
Spartacus Kirk Oouglos
Crossus Laurence Olivier
Vorinio Jean Simmons
Gracchus Charles Laughton
Botiatu.s Peter Ustinov
Caesar John Govin
Antoninus Tony Curtis
Helena
Nina Foch
Tigrones Herbert Lom
Cnxus John Ireland
Globrus John Dall
and Charles McGrow, Joanna Barnes, Harold
J. Stone, Woody Strode, Peter Brocco, Frederic
Worlock, John Hoyt, Paul Lombert, Robert
J. Wilke, Nicholas Dennis and Doyton Lummis,
Spanish Amiy, made on the plains near
Madrid. The photography by Russell Metty
is exceptional throughout and the impressive
musical score, composed and conducted
by Alex North, rates Academy Award
consideration. The picture was produced by
Edward Lewis with Douglas as executive
producer for his own company, B:-yna.
However, it is in its histrionic superiority
that "Spartacus" really shines, particularly
in the great performances by three of Britain's
finest, Sir Laurence Olivier, Charles
Laughton and Peter Ustinov. Olivier,
whose U. S. fame has been increasing since
his Shakespearean films, his 1960 TV spectacular,
"The Moon and Sixpence," which
won him an Emmy Award, and his current
"The Entertainer." is handsome, suave and
aristocratic as the powerful Marcus Crassus
and, of course, his diction and delivery
are impeccable. Laughton, as the oily,
scheming Gracchus, political leader of
Rome, and Ustinov, as the grasping yet
likable Batiatus, head of the gladiator
school, are equally fine and thoroughly
convincing in their B. C. period costumes.
In addition, both Laughton and Ustinov
add down - to - earth, faintly humorous
touches so necessary to the enjoyment of
a predominantly dramatic tale.
Also from England is Jean Simmons,
who is beautiful and touching as the slave
heroine. Kirk Douglas is impressive in the
title role and he and Miss Simmons make
the most of the film's rare romantic moments.
Tony Curtis, in a guest appearance
as Antoninus, also a slave, and John Gavin,
as the youthful Julius Caesar, are as capable
as they are personable and it is these
two, favorites of the younger fans, who will
guarantee a huge teenage audience. Nina
Foch. as a selfish patrician: Herbert Lom,
as a crafty pirate king, and John Ireland
and Woody Strode, as gladiatoi-s, make impressions
in their briefer dramatic moments
but John Dall is merely adequate as
the ineffectual Glabrus, commander of the
Rome garrison. Trumbo and Kubrick pull
no punches in depicting the stran°e romantic
leanings of the ancient Greeks but
these scenes have been handled tastefully
and will offend no one.
"Spartacus" is a magnificently filmed,
action-packed spectacle highlighted by
outstanding portrayals, adding up to
strong boxoffice.
BOXOFFICE October 10, 1960

—
A^ Positive Approach to An_Attack
Feature Gets '2nd Chance
In Answer to Criticism of 1st Playdate
DENVER — "Conspiracy of Hearts." a
drama about a group of nuns during World
War II who helped Jewish children escape
from a Nazi concentration camp, opened
at the Ogden Theatre here Sunday i9i
for a three-day showing.
That in itself is a routine trade announcement,
but behind the booking is the
story of a theatre circuit's willingness to
meet the challenge of criticism head-on
and do something constructive about it
and a test of a community's readiness to
support a motion picture which offers good
wholesome entertainment for family viewing.
About a month ago, "Conspiracy of
Hearts" was booked into one of the Fox
Intermountain Circuit theatres as a second
feature to "It Started in Naples." The
manner in which it was exhibited drew
immediate criticism in the Catholic Register,
an important national publication
printed here—not only for the use of inappropriate
and misleadiiig catchlines in
advertising copy but for the theatre's failure
to properly inform the public that a
fine motion picture was being played. By
underplaying the picture, the newspaper
charged, a fine film was undersold to the
general public, and implied that the short
run had cut off a potential and appreciative
audience.
When Robert W. Selig, president of Fox
Intermountain. read the rebuke, he met
immediately with the editors of the Register
"to acknowledge our shoi-tcomings"
and to admit that poor judgment had
been used in the advertising copy.
As a result, the picture is being given
"a second chance." It has been booked
into the Ogden Theatre as a single-feature
attraction, new advertising materials
AA Nets at $1240,538
After Loss in 1959
HOLLYWOOD—A net profit of $1,240.-
538 for the fiscal year ended July 2 was
reported by Allied Artists Corp.. compared
with a loss of $262,499 for the previous
year. Steve Broidy. president, explained
the net profit before taxes amounted to
$1,615,000. including $325,000 representing
income from allocation to expected television
revenue.
Due to credits for carry forward of prior
years' losses, no provision was made for
federal income taxes for the current year.
However, because of possible additional income
taxes of prior years, the present tax
reserve was increased during the year by
$375,000.
The current year's net profit of $1,240.-
538 amounted to $1.33 per common share
outstanding, after dividends on the preferred
stock. This compares with a loss
35 cents per common share a year ago.
Total gross income for
the current year
was $16,296,000, as compared with $15.-
365.000 in 1959.
of
Limit ACE Solicitation
in Denver Of Production Funds
have been created, and the circuit has provided
full-scale first-run campaigning for
the playdate. The Register has recognized
the sincerity of the Fox Intermountain
management in returning the picture to
Denver as a gesture of goodwill and as an
example of the top-flight showmanship for
which the circuit is known in the area.
Several articles have been published, not
only urging the community to support the
return date, but praising Selig's role i'l
the venture.
"Need it be said that he could very well
have taken an indifferent attitude not uncommon
in our society today." said the
Register. "Happily, this did not occur and
the reason is that Selig is representative
of an industry that is willing to listen to
the complaints of its customers as well as
to their plaudits."
For Selig. the circuit's action serves to
demonstrate a point he made at the recent
convention of Theatre Owners of
America. "We must maintain active and
continuing contacts with all media at all
times. We must not permit criticism nnd
challenge—whether we're guilty or not—to
go unattended.
"The replay of 'Conspiracy of Hearts' and
whatever boxoffice results it brings is secondai-y
to the issue. Important is this example
of meeting head-on our problems
and trying to turn them into opportunities."
To this. Selig added: "Please do not interpret
any of this as a flaunting of our
own accomplishments. It is bad enough
that we exercised poor judgment in the
first place in attempting to arouse patron
motivation in the selling of a second picture
through the device of misleading
catchlines."
Allied States May Bypass
Picking 'Name' Executive
CHICAGO—A "name" executive to head
up Allied States Ass'n may be bypassed
in favor of a capable business manager
to be assisted by a public relations expert
when the Allied board of directors meets
here prior to the annual convention at
the Conrad Hilton Hotel next month.
Abram F. Myers will continue as the
association's legal advisor but will not
hold the post of chairman of the board.
A board chaii-man. it was reported here,
will be selected from the membership.
Al Schwalberg had been mentioned as
a possible Allied chief, but he has announced
that he would not be available. It
is
understood that many Allied leaders believe
that an executive of his calibre would
be necessaiT-
'Susan Blade' Bought by Warners
HOLLYWOOD — "Susan Slade." di'amatic
novel by Doris Hume, has been acquh-ed
by Warner Bros., with Delmer Daves assigned
to produce, write and direct. Troy
Donahue will have one of the starring roles.
NEW YORK—American Congress of Exhibitors
is limited in the number of solicitations
of funds within the motion picture
industry for the financing of its proposed
production program. The maximum number
of investments ACE can accept from
within the industry has not beien disclosed
but it is understood that the limit has not
yet been reached.
Solicitations outside of the industry or of
segments affiliated indirectly with it cannot
be made until after the Securities and
Exchange Commission has approved the
prospectus of the production financing
plan. The prospectus now is in preparation
and will have to be approved first by the
ACE executive committee before it is sent
to the SEC.
Meanwhile, it is learned that several
undei-writing firms are interested in handling
stock sales if, and when, shares are
offered to the public.
The ACE office in New York has received
a large number of scripts and
screen-plays from writers and agents for
consideration. ACE executives are said to
be particularly interested In one of the
scripts.
An industry leader, now under contract
to a major company, is reported to be a
favorite to take over the top executive post
the ACE production program. No deci-
of
sion has been reached, but a decision may
have to be reached shortly because tentative
plans call for the start of the first
production early in 1961.
Friday Set as Deadline
For Pay TV Signatures
NEW YORK—Exhibitors will have until
next Friday il4i to solicit public signatures
for congressional petitions urging
the legislative outlawing of pay TV. according
to Philip P. Harling. chairman of the
Joint Committee Against Pay TV. By that
date, he said, the nation's exhibitors will
have had six weeks to collect signatures
and the six-week period should be sufficient
to do the job.
Harling said the unified response to the
appeal had been beyond all expectations.
He said his office and those of Theatre
Owners of America and American Congress
of Exhibitors had been flooded with telegrams,
letters and telephone calls asking
for more petitions. He said it appeared to
him that every theatre manager in the
country had indicated a willingness to do
everything possible to do an all-out job.
"We started off by printing 100.000 petitions."
Harling said. "Due to the great
demand, we printed 100.000 more and distributed
them. The results are far from
final, but I am confident that when Congress
convenes in January, regardless of
which party is elected, that it will have
signatures in excess of 30.000.000 people
laying down a mandate to enact legislation
that will ban pay TV in any form."
Harling said he was asking the nation's
theatre managers to mail whatever remaining
signed petitions they had on hand
after October 14 to their- congressman and
to report to him how many petitions were
forwarded. However, if any exhibitor has
his own reasons for continuing signature
solicitation after October 14. he should do so.
10
BOXOFHCE October 10, 1960

1 5 1 but
even
20th
Columbia in New Deal
With George Sidney
HOLLYWOOD—A new releasing deal
has been entered Into by Columbia Pictures
with George Sidney Productions,
Inc., it was disclosed by Samuel J. Briskin,
Columbia's vice-president in charge of
west coast activities, who said that the
new deal would commence upon expiration
of Sidney's cui'rent contract with the
company which ends in the spring of 1962.
Under the new pact, Sidney will direct
as well as produce the pictures made by his
independent production company with
Lillian Burns as coproducer.
Three films remain to be made for Columbia
by the Sidney outfit under the current
contract. They are "The Diamond
Bikini," for which Dorothy Kingsley is now
preparing the screenplay; "Return Fare,"
based on the Jean Kolar novel, for which
Orin Jannings is penning the script, and
"Here Come the Brides," for which N.
Richard Nash is preparing the screenplay.
Now being readied for world premiere
roadshow engagement openings at Christmas
time is "Pepe," the George Sidney
International - Posa Films Internacional
production for Columbia, which stars Cantinflas,
Dan Dailey, Shirley Jones and 35
international stars appearing as themselves.
In the new agreement, the Sidney company
will deliver fom- pictures for Columbia
release. Sidney will helm a minimum of
five of the seven pictures on his future
slate.
Showcorporation Adding
New Selling Areas
NEW YORK—Showcorporation's playoff
of "Man in a Cocked Hat" has resulted
in the expansion of the company's
selling force, according to C. Robert Manby,
president.
The current list of representatives includes:
Ed Ruff in New England; Herb
Bregstein's Beverly Pictm-es on the west
coast and Nat Sanders in the south. Newly
added are; Bob O'Donnell's Empire Pictures
in the southwest; Jack Jaslow in
Pennsylvania, Max Westebbe in upper New
York and Hazelton-Dynes in the Minnesota
region, Manby said.
In addition to "Man in a Cocked Hat,"
"Next to No Time," "The Poacher's
Daughter" and "The Man Who Wouldn't
Talk," British-made pictures already in
release by Showcorporation, the company
will also release "Behind the Mask," in
color, starring Sir Michael Redgrave, in
October and "Home Is the Hero," Irish
picture starring Arthur Kennedy, in November.
Joins MGM Home Office
NEW YORK—Herbert J. Bennin, manager
of MGM's Washington branch for the
past seven years, will join the MGM sales
executive staff at the home office, working
with Maurice Lefko. who is in charge
of domestic distribution of "Ben-Hur," according
to Robert Mochrie. Bennin, who
has been with MGM for 32 years, had
previously worked with the Milwaukee and
St. Louis MGM branches.
Cq"» Distribution Methods Obsolete'
Centralized Selling Plan
Advocated by Preminger
NEW YORK—The cunent industry system
of selling pictures "is obsolete and
s h o u 1 d be overhauled,"
according to
Otto Preminger, producer
of "Exodus,"
which will be distributed
by United Artists
on a roadshow
basis, starting late in
1960.
Preminger advocated
the closing of
all branch offices
and handling the important
bookings
Otto Preminger
from the New York
home office, "where most of them are
made anyway," he stated. The producer
called the cross-country branches "dead
wood" and advocated centralized distribution
by holding New York showings which
the important exhibitors can attend (even
Cahfornia is now only four and one -half
hours' plane trip away from New York, he
said) and sending out field men who have
seen the pictures to sell the smaller theatremen
who "can't or don't want to attend
the New York theatre showings."
Preminger mentioned that the film industry
is behind all other businesses in this
respect and exemplified that fashion buyers
always attend New York seasonal
showings and then return to their territories
full of enthusiasm for the new line.
NEED TO REDUCE COSTS
Preminger predicted that this centralized
system of selling will come about
when several "enterprising producers get
together and form their own distribution
organization" and thus cut down on today's
exorbitant distribution costs. He
mentioned that the average $2,000,000 picture
today cannot break even until it
grosses $5,500,000, due to the cost of advertising,
publicity, selling, prints and
"even luncheons and telephone calls"
charged against the picture.
The producer said that today William J.
Heineman, Rube Jackter and other sales
heads get on the phone and close the important
key city bookings and that the
salesmen in the branches, most of whom
haven't even seen the pictures they are
trying to sell, are "so much dead wood"
who get nowhere in the way of terms, etc.
He said that about 25 field men full of
enthusiasm after seeing the picture in New
York could go out and do a much better
job of selling to local exhibitors.
Another reason for the New York or key
city showings for exhibitors is to let them
see the picture under ideal conditions of
projection and sound. In this way, there
will be competition, as at an auction of
paintings. Preminger suggested. In this
way, too, exhibitors might realize that
their theatres are run-down and be induced
to modernize or refurbish them, he
said.
Preminger went to
Chicago Wednesday
1
not to visit the branch offices
there, which "are located on one rundown
slum street where no people live any
more and only one company Century-Pox
i has a projection room."
Instead, he will meet with newspaper and
radio-TV representatives, who will spread
the news about "Exodus. " However, he did
suggest that the local angle will improve
small-town selling of any picture.
"The small-town exhibitors who cannot
attend New York showings will read about
the current pictures in the tradepapers
anyway," Preminger said.
Although "Exodus" was fUmed entirely
in Israel and Cyprus, Preminger is no advocate
of "runaway production" and will
film his next three pictures, "Bunny Lake
Is Missing," to start for Columbia release
in March; "Advise and Consent," to start
next fall for UA release, and "The Side of
the Angels," the recently acquired novel by
Alexander Federoff, to start later in 1961,
in America.
UPHOLDS HIGH SALARIED STARS
He also scoffed at the current complaints
by industry leaders about the rising
production costs due to the high salary
demands of top stars. "If I had a story
which I felt was ideal for Elizabeth Taylor,
I would pay her the $1,000,000 salary because
I would be assured of getting it back
in big grosses," Preminger said.
Preminger showed a rough-cut of "Exodus"
to United Artists executives Monday
(.101 and, of course, "they were enthusiastic."
He mentioned that the picture
runs for three hours and 31 minutes, plus
intermission, and that the Warner Theatre
in New York already has "over $500,000"
in advance ticket sales. The boxoffice will
open October 30 with tickets available
through December 1961.
'Immoral Miss Hansen' Is
New Title for AIP Film
NEW YORK—American International
Pictures will distribute the British-made
feature, "The Rough and the Smooth,"
under the new title of "The Immoral Miss
Hansen," and have set the release for November
1960. "Goliath and the Dragon,"
a fantasy in color starring Mark Forest
and Broderick Crawford, will also be released
late in November.
"Konga." another British-made picture
in color, has been set back for release in
January 1961.
London Date for 'Pepe'
LONDON — "Pepe." the George Sidney
International-Posa Films production starring
Cantinflas. has been booked into the
Colmnbia Theatre for a February 13 opening
date. The world premiere is scheduled
for the Criterion Theatre, New York City.
December 21 on a roadshow, hard-ticket
policy.
BOXOmCE October 10, 1960 11

Protestants Seeking Way
To Support Good Films
Bausch and Lomb Optical
System Used at Premiere
NEW YORK—A new Bausch and Lomb
integrated optical system was used for the
premiere of Warner Bros.' "Sunri.se at
NEW YORK—The National Council of
Churches recognizes that a great deal
has to be done to encourage producers to
make wholesome pictures and to get Protestants
to see and support them.
Dr. S. Franklin Mack, executive director
of the Councils Broadcasting and Film
Commission, told Boxoffice last week that
the manner in which such a project misht
be conducted w-as still in the discussion
stage and that no decision had been made
nor would be made until the executive committee
of the Commission meets in November.
Even then, the committee may only
hear a report of the two days of sessions
which the Commission held here September
28 and 29 when representatives of 27 media
of communications were heard. The motion
picture industry was represented by
Paul Lazarus jr., vice-president of Columbia
Pictures: Taylor Mills, public relations
director of the Motion Picture
Ass"n of America: Kenneth Clark. MPAA
vice-president and Mrs. Margaret Twyman.
director of community relations for
the MPAA.
In his appearance before the Commission.
Mills suggested that the Council select
a group of pictures which it considered
good, wholesome, family film fare and to
ballyhoo the attraction to the limit. Dr.
Mack said that Mills' proposal was "in
line with the Commission's thinking" but
that it would be impractical to try to do
it on a national basis. He said it was possible
that a specific area or community
might be selected for a test wherein a
Services for Friedman;
WB Attorney-Director
NEW YORK — Funeral services for
Stanleigh P. Friedman, 76, a vice-president,
director and attorney for Warner
Bros. Pictui-es, Inc.. were held at the Universal
Funeral Chapel Sunday i2i. Friedman
died September 30.
Friedman, who was also a composer and
arranger, wrote "Down the Field." Yale
University's football fight song while an
undergraduate there in 1904. He also
wrote "GloiT for Yale" and other Yale
songs and was honored by the university
with an inscription cai-ved into the walls
of Welch Hall. He was a lawyer in New
York for 53 years and became a vicepresident
and director of Warner Bros, in
1931. He was also a member of the American
Society of Composers. Authors and
Publishers. Friedman is sui-vived by his
wife, the former Rena Frowenfeld, a son,
Dr. Edwaid Friedman, and a daughter,
Mrs. Dorothy Roeder.
Levine Signs Ruggiero
NEW YORK—Gene Ruggiero has been
signed by Joseph E. Levine to supervise the
editing on all forthcoming Embassy Pictures
attractions. Ruggiero won an
Academy Award for editing "Around the
World in 80 Days." He currently is working
on "The Thief of Bagdad."
Prote.stant group withm the community
would decide on a block of pictures it
wanted to publicize and then go to work
on it.
Various methods of reviewing pictures
have been under consideration. Dr. Mack
said. He regarded the Green Sheet, a reviewing
service of the MPAA, as valuable
and expressed the wish that it could go
into the grass roots and to all church leaders,
but he indicated that the cost might
be excessive if every church leader and
minister were put on the list. He said he
would like to see reviews go into the homes
where they could be evaluated.
Dr. Mack said he wanted to see good
pictures encouraged and to create a "wantto-see"
status for them. He said the Council
sought to discourage blanket condemnation
of pictures which had not been
seen in advance.
Mrs. Twyman, addressing the Commission
on the same day on which Mills spoke,
said that the church might do more to
encourage the production of good pictures
if good pictures were lauded from the pulpit
and the producers congratulated. Inasmuch
as the boxoffice results represent
the final analysis, the encouragement to
see good pictures is the best weapon against
those films that are considered in bad
taste, she said.
On the opening day of the Commission,
Lazarus defended the Production Code
Administration and declared that selfregulation
still was effective.
John L. Bennett Promoted
By Alexander Film Co.
COLORADO SPRINGS, COLO.—John L.
Bennett, formerly Alexander account executive,
has been appointed
to the position
of senior account
executive, it
was announced by
Keith Munroe, president
of Alexander
Film Co.. Colorado
Springs producer and
distributor of advertising
and industrial
films throughout the
John L. Bennett world.
NT&T Acquires Assets
Of West Branch TV
LOS ANGELES — In line with its
diversification program. National Theatres
& Television Inc., reported it had acquired
the assets of the West Branch Television
services. Inc. in Williamsport, Pa.
In making the announcement here. B.
Gerald Cantor, NT&T president, said that
the new- community antenna television
system would be integrated with the
Williamsport Cable Co., another NT&T
subsidiary also in Williamsport.
The new B^kL optical system.
Campobello" Wednesday i28i at the RKO
Palace Theatre. It was the first use of a
system for which Bausch and Lomb claims
major advantages, including an extremely
flat field, sharp from corner to corner:
uniform screen illumination with no
washed-out center: crisp color rendition
and freedom from coma and color fringes.
The optical system has been designed
with a four-inch diameter barrel and has
sufficient back focus to be used with the
Simplex X-L projector. Charles Horstman,
RKO director of projection, said the system
"delivers a tremendous improvement
in screen quality over previous optical systems.
It's the finest I've seen."
Oklahoma City to Hold
'Cimarron' Premiere
NEW YORK—The first public performance
of MGM's "Cimarron" will be held at
the Midwest Theatre. Oklahoma City. December
1 as the invitational world premiere
of Governor Howard Edmonson, given as
part of a two-day state-wide celebration.
Robert Mochrie. MGM sales manager, and
executives of Stanley Warner Theatres,
which owns the Midwest, have completed
the arrangements for the reserved-seat attraction.
"Cimarron," which is scheduled for key
city roadshow openings in December, will
be given a sneak preview in October, to be
attended by Mochrie and other New York
sales executives at an out-of-town city to
be selected shortly.
Three Levine Exploiteers
Selling 'Hot Wind Blows'
NEW YORK—Three exploitation specialists
have been engaged by Joseph E. Levine,
president of Embassy Pictures, to aid the
MGM field staff in promoting the November
release of "Where the Hot Wind
Blows." All aided Levine with the release
of "Hercules Unchained."
They are Paul Montague, who will work
the midwest: Harry Freeman, assigned to
the mid-Atlantic and eastern Great Lakes
areas, and Jack Wodell, who will handle
the Rocky Mountain area.
12 BOXOFFICE October 10. 1960

National Association of Concessionaires
and National Allied Exhibitors
PRESENTS THE
1960
NATIONAL CONCESSIONS
INDUSTRY'S TRADE SHOW
in
conjunction with the
COMBINED CONVENTIONS OF NAC AND ASAMPE
(*Allied States Association of Motion Picture Exhibitors)
FOR CONVENTIONAL AND DRIVE-IN THEATRES
FEATURING THE LATEST PROFIT-MAKING IDEAS, EQUIPMENT, SUPPLIES FOR
Amusement Parks

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Trend for Remakes Is On
Among the Filmmakers
One of the more intriguing question
marks currently looming on the Hollywood
horizon—a skyline on which problematical
situations are far from strangers—concerns
a noteworthy propensity by the
magi of production, especially at Metro-
Goldwyn-Mayer. toward remaking the
great pictures of yesteryear.
Whether such trend stems from the
theory that one cannot go wrong by sticking
to a winner: from the burgeoning tendency
to roadshow almost every picture
that is long enough and or expensive
enough to possibly justify such hard-ticket
exhibition: or several other possible reasons,
the fact still remains that top-echelon
filmmakers are turning to several oldies
for literary source. And. like any inclination,
the drift raises some question in
the minds of both exhibitors and observers
of the Hollywood scene, for example:
Would not everyone be better off financially
if the originals were reissued? If
other major companies follow the example
set by Warner Bros, when that company
sold 110 of its post-'48 backlog down
the river to television—an action that
eventually can be expected—isn't it entirely
possible that original versions will
appear on video in competition to the
modern remakes being unfurled on theatrical
screens? And. should such a contingency
develop, will it help or hinder
ticket sales for the latter? Will the remakes
be better pictures than the originals
in which they respectively find genesis.
each of which was loudly acclaimed and
generously patronized in its day? Answers
to the first three queries must be conjectural,
but the reply to the last is a resounding
"yes."
Take, for example, MGM's "Mutiny on
the Bounty," which is just about ready to
go before the cameras. It will be a considerable
challenge to the undisputed histrionic
talents of Marlon Brando and Trevor
Howard to match the performances of
Clark Gable and Charles Laughton as
Fletcher Christian and Captain Bligh. respectively.
Even in early film days, the
Irving Thalberg production, which Frank
Lloyd directed, made a resounding effect
on the industry. Then, it was essentially
the stoi-y of the mutiny, only one of the
trio of Nordhoff & Hall books that will
make up the new- version. Aaron Rosenberg
holds production reins, with Sir
Carol Reed directing. The basic emphasis
concerns Pitcairn Island and the story begins
25 years after the mutiny and discusses
the lives of the mutineers who tried
to start a Utopia on the island, showing
the mutiny in flashback. The studio, calling
the picture " 'Ben-Hur' of the Ocean,"
refers to it as a 59,000,000 spectacle and.
with the use of Camera 65 and Ultra Panavision
lens, as well as Metrocolor. there
can be no doubt that it will present an
entirely new- and vivid filmization of this
dramatic sea story.
Then there is "Cimarron" which the
same studio is remaking. Whether it will
14
By
IVAN SPEAR
repeat the Academy Award success it
achieved in 1931 remains a moot question.
But there can be no doubt that the film,
already nearing release, will have the benefit
of considerable increased technological
discovery and skill. Originally an RKO release,
it was directed by Wesley Ruggles
and starred Richard Dix, Irene Dunne.
Estelle Taylor and Edna May Oliver. These
roles are recreated by Glenn Ford. Maria
Schell. Anne Baxter and Mercedes Mc-
Cambridge, with Arthur O'Connell and
Russ Tamblyn also starred. Filmed in
Metrocolor and Cinemascope. Anthony
Mann directed for producer Edmund
Grainger. Among the updated changes, according
to Grainger, is an accentuated love
story that increases the women's angle, as
well as integration of the great land rush
that was filmed as a separate unit in the
early picture.
In the case of "The Four Horsemen of
the Apocalypse," much of the foregoing
does not obtain. Inasmuch as it was first
made during the days of the silent motion
picture, it could hardly be either reissued
or peddled to TV. Still, the film
has been one of the most talked-about
in the history of the industry. Very probably
this is due to the boost it gave to
Rudolph Valentino, of course, one of the
all-time greats of the screen. Since Glenn
Ford, who plays the Valentino role in the
upcoming edition, is already a boxoffice
star to be reckoned with, there looms a
good deal of import in this photoplay. He
is joined, as well, by Charles Boyer, Ingrid
Thulin. Claude Dauphin. Paul Lukas.
Lee J. Cobb and Yvette Mimieux, names
worthy of attention in international circles.
But. then, the story is international
in itself, concerning the effect on two families
of Conquest, War, Pestilence and
Death, the situations defined by the title.
Rex Ingram directed the silent version,
which also starred Alice Terry, Alan Hale,
Jean Hersholt and Stewart Holmes, while
NEW STATUETTE—Fred MacMurray,
star of "Shaggy Dog," voted the
"popcorn picture of the year," accepts
pOpScar Statuette and his weight in
popcorn from Miss Popcorn Judy Barrier,
and Jim Blevins (left), popcorn
processor of Nashville, and Al Lapidus
(right) of Los Angeles.
Julian Blausteln is handling production
reins and Vincente Minnelli is directing
the updated version. Filming has already
begun in Rome, with the general story
basically the same as the original Vincente
Blasco Ibancz tome, but updated from
World War I to World War II.
The remake virus has not been confined
to Leo. It has at least a foothold out
Universal-International way. At that film
foundry they recently made "Imitation of
Life," the famed old Fannie Hurst story,
toplining Lana Turner. John Gavin, Sandra
Dee. Susan Kohncr and Juanita
Moore. Produced by Ross Hunter and directed
by Douglas Sirk. it has become one
of the studio's top moneymakers, undoubtedly
due to the more handsome assets
that color and modern handling can
bring. Earlier, it was filmed in black and
white, produced and directed by John M.
Stahl. and starring Claudette Colbert. Warren
William. Ned Sparks, Freda Washington
and Louise Beavers.
Further blueprinted on the remake
front is "Back Street." another Fannie
Hurst tome which has proved its worth
to U-I filmmakers on two previous occasions.
To be shot in color. Susan Hayward,
John Gavin and Vera Miles are starring
in the current version of this venerable
story, with Ross Hunter producing and
David Miller directing. It points to the
change that has developed in filmfare by
centering the character of a mistress in
glamorous terms instead of leaving her
in the background for audience imagination
as was done before. Initially, "Back
Street" was made in 1932, produced and
directed by John M. Stahl, and starring
Irene Dunne, John Boles. Paul Lukas,
Zasu Pitts and June Clyde. Revived again
in 1940, Robin Stevenson directed it as a
studio production, with Charles Boyer,
Margaret Sullavan, Richard Carlson and
Frank McHugh starred. Each racked up
handsome profits, giving it a boost that
prompted an unheard-of third version
which U-I thinks will again come out on
top.
So, obviously, remakes are on the march.
What they will mean to the industry,
financially and prestigewise, only the future
can answer.
Three Literary Purchases
Recorded for the Week
.
The delving into the past for literary
material has, however, had very little effect
upon Hollywood's mercurial story market.
As a survey of literary purchases during
recent weeks reveals, the screen scriveners
as well as the lads and lassies who
compose plays and or novels that ultimately
find their ways into celluloid, have
encountered little difficulty in keeping the
gas tanks of their Cadillacs well filled.
The past stanza has been a bit weak as
compared to preceding periods. Only three
purchases were reported. The most important
of the trio was Richard Matheson's
dramatic novel. "The Beardless Warriors,"
which deals with American teenage soldiers
during World War II. Richard Zanuck
bought the story for 20th Century-Fox, also
inking Matheson to script it for filming
early next year 20th-Fox also figured
in a second of
. .
the three deals, since that
studio will eventually release "Sniper's
Ridge," which Robert L. Lippert purchased.
A screenplay by Tom Maruzzi. it has been
BOXOFFICE October 10. 1960

assigned to John Bushelnian for producerdirector
chores and is slated to roll November
7 . . . Bringing up the trail is an
independent venture, a purchase by Gerd
Oswald and Robert Blees of Ernest Hemingway's
"The Short. Happy Life of Francis
Macomber." To be produced in West
Africa in association with Franco Cristaldi's
Vides Films of Rome, the picture
will go out under the title "The Hunters."
Filming is to start in December.
Three New Independents
Formed During Week
Consider the week lost that doesn't
bring forth at least one new independent
production outfit. 'With exhibitors loudly
squawking about product shortages, it is
entirely understandable if they are wondering
when, if ever, the pictures blueprinted
by the avalanche of unaffiliated
filmmakers will hit the market. Be that as
it may. there were three such unit setups
revealed in the past seven days. Probably
the most noteworthy was set up between
performer Ernie Kovacs' Blowmont Productions
and producer Ron Gorton's
Yankee Productions banners. The two
aligned to coproduce an original comedy
titled "Panic Button," with Kovacs set to
star. Stephen Longstreet has been signed
to script . . . Youngster Nick Adams, a
popular figure on TV with his "The Rebel"
series, now plans to go into theatrical production.
To wit, he has formed Hondo
Productions, Inc., and says he is now
negotiating for an important story property.
Attorney Gerald Lipsky is vice-president
and Dave Martin secretary-treasurer
of the new corporation . . . Again, foreign
association raises its head. Producer-director
George Cahan has joined Argentine
producer Federico Aircardi in forming
Twin Films, aiming at its first production,
"The Sleeping Partner." Bill Barrett is
scripting the screenplay and Alix Talton
stars. Herbert Richard coproduces and December
15 has been set as starting date in
Rio and Brazilia.
. . .
. .
Several European Performers
Signed for Topline Roles
A number of European performers have
been signed to topline the casts in several
upcoming productions, among them Genevieve
Page who will costar in "Paris
Blues" for producers George Glass and
Walter Seltzer and United Artists release.
Britisher Ronald Howard, son of the late
Leslie Howard, has been signed by Robert
Arthur to play a top supporting role
Kerwin
in
U-I's "Come September"
Mathews joins the top-heavy cast in Columbia's
"Devil at 4 O'clock" . . Nitery
.
comic Doodles Weaver was signed by Andrew
and Virginia Stone to play a comedy
role in their MGM production, "Ring of
Fire" . . . Glenwood-Neve. independent
unit formed by Michael Du Pont and Newton
Arnold, introduce three comparative
newcomers—James Stapleton. Joan Harvey
and Paul Lukather—m the forthcoming
"The Answer!" . Buddy Ebsen has joined
Patricia Neal as newcomers to the "Break-
fast at Tiffany's" Paramount cast . . .
Steve Forrest is in Plato Skouras' 20th-
Fox film, "St. Francis of Assisi" . . Harold
.
Lloyd jr. has joined API's "Winged
Bob
Victory at Athens" for 20th-Fox
Mathias also has been set for a top role
in the Lippert films.
»d

—
/^^o^
^efi^%t
By ARTHUR
DAVIS
JlJEWS of show business Interest covering
the entire Far East will be our assignment,
reporting to you regularly from our
headquarters in Tokyo. To those readers of
BoxoFncE who have been here, Japan
needs no special introduction. As for ourselves,
we have found that all the glowing
adjectives in the travel folders are true.
The population of Tokyo and its surrounding
area is 15.7 million, according to
government figures released September 1.
There are also about 12 million persons
visiting the capital each year. Visitors to
Tokyo feel quite at home because of its
up-to-date conveniences. Service at all
hotels measures up to the best world standards.
Extensive networks of rail, subway
and bus transportation serve Tokyo to its
remotest corner. Taxicabs are plentiful, at
one third the cost in the U.S.A.
With all these conveniences at their disposal,
visitors have every opportunity to
see and enjoy for themselves all the
charms that are traditionally Japanese
the classical Kabuki drama and Noh play,
centuries-old art objects in the museums
and galleries, beautiful gardens, pageants
and festivals. Theatrical areas are numerous,
and theatres plentiful.
* • *
One of the largest amusement areas in
downtown Tokyo is called Asakusa. Its
many restaurants offer culinary specialties
that are a goui-met's delight. Thirty movie
theatres, vaudeville shows, shops, souvenir
stores, plus games and rides a la Coney
Island are spread in and around Asakusa
Park, in which the famous Kannon Temple
stands.
Shinjuku, situated in uptown Tokyo, is
a comparatively new shopping and amusement
area. It has several leading department
stores, fashionable tea rooms, and
numerous theatres. In central Tokyo is the
world-famous Ginza, known as the "Broadway
of Tokyo." It is approximately half a
mile long and runs north and south
through the busiest part of the city. Many
top-ranking stores, restaurants, and firstrun
theatres line both sides or are grouped
near it. The name Ginza was derived from
the words "gin" (silver) and "za" (foundry),
as about 340 years ago silver coins
were minted at a foundry located in this
area. Later, the street where this foundry
stood took the now well-known name. The
Ginza has more concentration of fabulous
electric signs and displays than in any
other spot on earth.
* * •
American exhibitors will be amazed at
the time schedules throughout Japan. All
film houses open about 10:30 a.m., and
the last show never starts later than 8
p.m. There are no midnight shows, even
on weekends, and all theatres open an
hour earlier on Sundays. It is a common
sight to see several hundred patrons leaving
a theatre about 11 a.m. on Sunday after
the first performance has been concluded.
16
Single features are the rule In all firstrun
houses; double features prevail in subruns,
and in all small-town theatres. Only
one neighborhood location in all of Tokyo
operates with a triple-feature policy. Several
skilfully pri^pared scene traileis of
advance attractions are part of every program.
I shall report on the unique concession
methods employed here in a forthcoming
column.
"Ben-Hur," now in its fiftli month as a
roadshow- attraction, is still doing business
at the Theatre Tokyo, and is reported as
doing capacity in Osaka, where it was recently
launched at advanced admissions.
Capable advance publicity has everyone
waiting for the forthcoming openings of
"Psycho" and "Strangers When We Meet."
Early one morning, I passed a first-run
theatre on the opening day of "The Giant
of Marathon," and it was most gratifying
to see a line of over a hundred people
waiting outside in a driving rain for a
boxoffice that would not be opened for
two hours, and this in spite of the fact
that an adverse review had broken in the
local press prior to opening day.
* * *
A Japanese-language film currently
playing at the Toho chain theatres is
called "Bokuto Kitan," which is difficult
to explain in a translation, but generally
means "A Tale of Gay Quarters." Skilfully
filmed in black and white by director Shiro
Toyoda, the story concerns an unhappy
husband, his nagging wife, and his romantic
encounters with a girl of the
streets. Individual scenes are grim, powerful
and very well acted, with the war
serving as a menacing background, although
it is not a war picture. Advertised
in the Japanese press as presented "for
adults only," there is no question this is a
fine movie, and carefully reedited could
Arthur Davis to Represent
BOXOFFICE in
Far East
Arthur Davis, former distributor of
foreign-language films in the U.S. and
owner of several art theatres in Florida,
and now a resident of Japan, is
representing Boxoffice in the Far
East. His column, Tokyo Report, which
appears for the first time in this issue,
will keep Boxoffice readers informed
on the motion picture industry in
Japan.
Davis edited The Foreign Film News
from 1946 to 1949, served as a consultant
and publicist for independent
foreign film distributors in the United
States from 1949 to 1952, and from
1952 to 1956 was president of the
Arthur Davis Releasing Organization,
an import-distribution company for
French, Italian and Swedish films. He
was one of the first importers to recognize
the work of the Swedish director
Ingmar Bergman and brought over
several of the now-famous director's
pictures for introduction to U.S. audiences.
From 1956 until earlier this year
when he left for Japan, he operated
several theatres in Florida, with headquarters
at the State Art Theatre in
Fort Lauderdale.
NIPPON AWARD TO JOHNSTON—
Eric .Johnston, center, president of the
Motion Picture Export Ass'n, is presented
the First Class Order of the
Sacred Treasure, one of Japan's highest
decorations, by the Crown Prince of
Japan. At ceremonies held in the
Japanese Embassy in Washington on
September 28 Johnston was honored in
recognition of his contributions to
Japanese-American friendships. In the
photo, at the left, is Japanese Ambassador
Asaki.
do very well in the U.S.A. art houses.
Television has not hurt the film business
in Japan to the degree it has in the
States, even though authentic figures list
a TV set in one out of every three households
across the country. In my recent
tour around the nation, with stopovers for
fact-finding at Nagoya, Kyoto, Beppu,
Hiroshima and Osaka, I was amazed at the
number of TV antennas atop peanut-sized
wooden houses, many of which do not even
have hot water. Yet every town and hamlet
has access to at least one or two film
houses.
U.S. exhibitors can take an exploitation
tip and a few lessons from the Japanese
showmen. Everywhere, on every available
wall and telegraph pole, one can see colorful
lithographed posters advertising current
and advance attractions. The smallest
playhouse leaves no stone unturned to call
the attention of the countryside to its
programs.
Two New Executive Posts
Announced by Westrex
BEVERLY HILLS, CALIF.—The Westrex
Corp., a division of Litton Industries, has
created two key executive positions in its
international department and will expand
the number of products it represents for
distribution and servicing. George T.
Scharffenberger, Westrex president, announced
the appointment of Anthony
Easton as director of international sales
and Harry M. Rich as manager of the
newly created import department.
Both Easton and Rich will report to
R. E. Warn, vice-president in charge of the
international department, at Westrex
headquarters, 540 W. 58th St., New York
City.
Charles Skouras jr. a Producer
HOLLYWOOD—Charles Skouras jr.
will
produce "Journey of the Jules Verne" for
20th Century-Fox release. Skouras jr. will
be partnered with Plato and Spyros
Skouras jr. in the Triton Production which
Jack Arnold will direct from the James
O'Hanlon script.
BOXOFFICE October 10, 1960

STATEMENT REQUIRED BY THE ACT OF AUGUST 24,
1912, AS AMENDED BY THE ACTS OF MARCH 3,
1933, AND JULY 2. 1946 (Title 39, United
States Code, Section 233) SHOWING THE
OWNERSHIP, MANAGEMENT, AND
CIRCULATION OF
BOXOFFICE, published weekly at Kansas City, Missouri,
for October 10, 1960.
1. The names end addresses of the publisher,
editor, managing editor, and business manager ore:
Publisher and editor-in-chief, Ben Shiyen, Kansas
City, Mo,; Editor, Nathan Cohen, Kansas City, Mo.;
Managing Editor, Jesse Shiyen, Kansas City, Mo.;
Business Manager, Morris Schlozmon, Kansas City
Mo.
2. The owner is: {if owned by a corporation, its
name and address must be stated and also immediately
thereunder the names and oddresses of stockholders
owning or holding 1 per cent or more of
total amount of stock. If not owned by a corporation,
the names and addresses of the individual owners
must be given. If owned by a partnership or
other unincorporated firm, its name and address, as
well as thot of each individual member, must be
given.) Associated Publications, Inc., Kansas City,
Mo., Ben Shiyen, Kansas City, Mo.; Clora Shiyen,
Kansas City, Mo.
3. The known bondholders, mortgagees, and other
security holders owning or holding 1 per cent or more
of total amount of bonds, mortgages, or other securities
ore: (If there are none, so state.) There are
none.
4. Poragrophs 2 and 3 include, in cases where the
stockholder or security holder appears upon the books
of the company as trustee or in other fiduciary
relation, the name of the person or corporation for
whom such trustee is acting; also the statements in
the two paragraphs show the affiant's full knowledge
and belief as to the circumstances and conditions
under which stockholders and security holders who do
not appear upon the books of the company as trustees,
hold stock and securities in o capacity other than
that of a bona fide owner.
5. The average number of copies of each issue
of this publication sold or distributed, through the
moils or otherwise, to paid subscribers during the 12
months preceding the date shown above was !8,I95.
MORRIS SCHLOZMAN, Business Manager.
Sworn to and subscribed before me this 30th day of
September, 1960
T. D. CHIAVOLA, Notary Public.
(My commission expires Jan. 11, 1962).
Nixon Praises Industry
For Campaign Efforts
WASHINGTON—The motion picture industry
was congratulated Monday (3> by
Vice-President Richard Nixon on its campaign
to encourage voting and enable employes
to contribute financially to the party
of their choice.
At the National Airport, where the Vice-
President was leaving for another campaign
swing, Eric Johnston, president of
the Motion Picture Ass'n of America, told
him of the industi-y's efforts to get all of
its personnel not only to vote but to contribute
financially to enable Nixon and
Senator Kennedy to present their views to
the maximum number of American voters
in the forthcoming election.
In congratulating the industry, the Vice-
President said:
"Living in California, I know of the
many splendid things that people in motion
pictures have done over the years in
the national interest. This current effort is
a very noteworthy example. I certainly
.share with you, Mr. Johnston, the hope
that more Americans than ever in history
will vote and contribute in the elections
this year."
Johnston plamied to meet later with
Senator Kermedy.
Records to Promote Film
NEW YORK—RCA Victor, Mercury,
Chancellor and MGM will release renditions
of the new Jimmy McHugh-Buddy
Kaye title song from Joseph E. Levine's
"Where the Hot Wind Blows" four weeks
prior to its first openings in November.
Milton Karle and Jules Losch, record promotion
specialists, have been engaged for
the campaign.
BOXOFFICE October 10, 1960
FEATURE
REVIEW
'Midnight
Lace'
Universal-International
By IVAN SPEAR
JN VIEW of the kudos that have been
cascading upon Doris Day and considering
the fiscal achievements of her
past two pictures, her hotter-than-a-fourdollar-shotgun
name at the head of the
cast is in itself iron-bound insurance that
Universal-International's "Midnight Lace"
will establish records as one of the season's
top grossers. Her performance is expectedly
excellent and reaffirms the ranking actress'
extraordinary versatility inasmuch as
herein she essays an exacting dramatic
role—a distinct change of pace from the
lithesome, comedy romps of that pair of
predecessors. Such delineation, contributions
in kind from an impressive, nameheavy
supporting cast and slick-as-agreased-pig
production values considerably
gloss the photoplay's one weakness, a
screenplay that falls considerably short of
the high standards indicated by so Impressive
an aggregation of talent.
La Day portrays a beautiful, carefree
American heiress happily married to an
English industrial tycoon. She is driven
to near insanity by a series of mysterious,
filth -laden telephone calls threatening her
life, and subsequent incidents establish that
the threats are more than the machinations
of a moronic crank. Her husband, who
is finally exposed as the villain (a la "Gaslight"
i, is portrayed with typical eclat and
suavity by Rex Harrison. Also rating mention
for their histrionic donations are ageless
Myrna Loy, cast as Doris' wealthy,
fun-seeking aunt and last tie to sanity;
and John Gavin, a construction engineer
Universal- International presents
"MIDNIGHT LACE"
A Ross Hunter-Arwin Production
In Eastman Color
Ratio: 1.85-1
Running time: 108 minutes
CREDITS
Produced by Ross Hunter and Martin Melcher.
Directed by David Miller. Screenplay by Ivan
Goff and Ben Roberts, based upon the ploy,
"Matilda Shouted Fire" by Janet Green. Director
of photography, Russell Metty, A.S.C.
Art direction by Alexander Golitzen and Rot^ert
Clatworthy. Film editors, Russell F. Schoengorth,
A.C.E. and Leon Borsha, A.C.E. Set
decorations by Oliver Emert. Sound by Waldon
O. Watson and Joe Lapis. Miss Day's govvris by
Irene. Make-up by Bud Westmore. Hair Stylist,
Larry Germoin. Assistant directors, Phil Bowles,
Carl Beringer and Goug Green. Jewels by David
Webb, Ballet danced by Anna Cheselka ond
Vladimir Oukhtomsky. Music by Frank Skinner.
Music supervision by Joseph Gershenson. Script
supervisor, Dolores Rubin. Diologue supervisor,
Leon Charles. Special music: "Midnight Lace"
by Joe Lubin and Jerome Howard; "Whot Docs
a Woman Do?" by Allie Wrubel and Maxwell
Anderson.
THE CAST
Kit Preston Ooris Doy
Anthony Preston Rex Harrison
Brian Younger John Gavin
Aunt Bea
Myrna Loy
Malcolm Roddy McDowall
Chorles Manning Herbert Marshall
Peggy Thompson Natosho Parry
Inspector Byrnes John Williams
Dora Hcrmione Baddeley
and Richard Ney, Anthony Dawson, Rhys Williams,
John Lupine ond Doris Lloyd.
Rex Harrison, Doris Day and John
Williams as they appear in a scene
from "Midnight Lace."
who saves her life in a hair-raising climax
and expose.
The photoplay's productional mountings
are breath-taking with accent on femme
wardrobes, particularly Miss Day's, which
will set distaff ticket-buyers drooling. The
same top quality obtains as concerns every
other physical property—sets, backgrounds.
Eastman Color photography and, most especially,
the musical score composed by
Frank Skinner and supervised by Joseph
Gershenson. While Miss Day, a contemporary
ranking songstress, sings nary a note,
two special numbers, "Midnight Lace" and
"What Does a Woman Do?" were written
for the film and woven into the score.
Further, there is a ballet sequence, superbly
staged and performed, which will be
a bonus package for the vultures for culture
among the theatre-jamming audiences
the feature is certain to attract.
For the superiority of these productional
values, credit goes to Ross Hunter and
Martin Melcher (the latter being Miss
Day's husband I who share producer credit.
In fact, the picture was made as a Ross
Hunter-Arwin Production venture, the
latter being the independent company
owned by the Melchers.
As to the feature's one weakness, the
story. It was scripted by Ivan Goff and
Ben Roberts from Janet Green's British
play. "Matilda Shouted Fire." Its shortcoming
lies in obvious contrivance which
manifests itself throughout and reaches
a crescendo in the solve-all, abrupt climax
that leaves more loose ends than are
to be expected in so costly and opulently
cast a venture. Reviewers were handed a
message from the studio's drum-beaters
urging them not to reveal "its unique plot
development" lest such revelation impair
the "enjoyment of 'Midnight Lace' for
those who may see it later." It is in that
plot development that the infirmity is to be
found. Scriveners Goff and Roberts were
apparently so eager to make their screenplay
so mysterious and their climax so
surprising that they adhered to the technique
of hackneyed whodunits in which
suspicion is directed at everyone except
the real culprit.
But. as above stated, "Lace" has so
much to offer that will cover its literary
frailties that any theatre can book it with
complete confidence of satisfied customers
and bulging cash drawers.
17

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs
ore reported, ratings ore added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below thot mark. (Asterisk * denotes combination bills.)
uii); I .iniiib.il.s iMGM) 100 95 90 90 130 155 100 100 130 105 145 90 109
AU the Young Men (Ool) 120 130 225 200 200 150 160 130 135 300 90 195 225 175 175 174
An pel Wore R«d, The (MGM) 75 90 75 75 110 100 75 100 75 86
Hahette Goes to War (Ool)

efore
Catholic Paper Says
Films Distort U.S.
UNION CITY, N. J.—American motion
pictures reflect a false image of the United
States and "we no longer can afford to
export negative and distorted images."
according to an article in the October
issue of The Sign, national Catholic maga-
published here.
zine,
Jerry Cotter, drama editor of the publication,
wrote that "for better or worse,
we are judged abroad by the movies we export"
and that "in the light of current international
tension, the stepped-up tempo
of Soviet propaganda drives and the emergence
of new nations which will, perhaps,
provide a balance of power in Asia
and Africa" must be noted.
Citing three current Hollywood releases,
each of which portrays illicit romance, a
love nest or seductions. Cotter stated that,
to millions scattered over a restless world,
these pictures probably have a fascination,
but are drawing an ugly image to those who
delve below the surface.
"The blackboard jungle misfits, the
psychotics and the sycophants have been
well represented in many recent films,"
Cotter wrote. "Add them up and you have
some mighty frightening results. With the
added distortions from the Kremlin experts,
a truly ugly American emerges.
Even though such tendencies in the film
industry are not deliberate, the effect is
dangerous. We cannot on the one hand accentuate
the negative in our movie exports
and then expect allies and neutrals
to understand that this is all make-believe
or dramatic license. There aren't that many
well informed about the real American
story. There isn't that much time."
Theologian Clarifies
Question on B Pictures
ALBANY—The question often asked in
area film circles, "Can Catholics see Class
B movies?" w-as answered in the Question
Box. a w^eekly column edited by Msgr. John
J. Collins of Rensselaer for the Evangelist.
The query was forwarded by a Hudson
Palls reader.
"Your question is a difficult one to
answer," wrote Monsignor Collins, "since
what is no occasion of sin for one person
may be an occasion of sin for another
person. The Very Rev. Francis J. Connell.
one of the leading moral theologians of
the country, answers the question as follows:
The so-called B movies are those
recorded in the listing of the Legion of
Decency as 'objectionable in part for all.'
The theological solution of the problem of
attendance at such films is that those to
whom the picture is the approximate occasion
of grave sin may not see it; those
to whom it offers no danger per se attend
without committing sin. In other words, it
is a problem of a relative occasion of sin.
the solution of which depends upon the
moral strength and inclinations of the individual
concerned.
"The best advice ... is to avoid all B
movies in the hope that such a course may
eventually induce producers to present in
public only those pictures that are unobjectionable."
No Pay TV in England for Five Years,
Alfred Davis, CEA Head, Believes
Allied Artists,
Bronston
In Deal for ^El Cid'
New York—A deal whereby Allied
Artists will release Samuel Bronston's
"El Cid" in the Western Hemisphere
was announced here Friday 17) by
Steve Broidy, AA president, and Bronston.
The production, budgeted at $G,-
000,000. is scheduled to start late this
month in Spain in Super Technirama-
70 and Technicolor with Charlton
Heston in the starring role. The picture
will be released on a roadshow
basis next fall. Bronston will produce
the film in association with Philip
Yordan. Anthony Mann will direct.
Bronston has just completed "King of
Kings" for MGM in Spain.
Todd-AO Board Names
3 Vice-Presidents
NEW YORK—The Todd-AO Corp.
has
added three new vice-presidents and has
issued a six-month operations report for
A. E. Bollengier Joseph M. Sugar
the period ended July 31 indicating a
profit of $100,000 and an additional $150,-
000 profit for the remainder of the year.
The new officers elected by the board
are A. E. Bollengier, previously treasurer
and now vice-president and treasurer; Joseph
M. Sugar, also vice-president in
charge of sales of Magna Pictures Corp.,
and Fred Hynes, vice-president and general
manager in charge of studio and coast
operations. Hynes has been associated with
Todd-AO since its inception as director of
sound operations.
Reelected as officers were George P.
Skouras, pre.sident; George J. Solomon,
secretary, and Martin Kasman, assistant
treasurer.
Todd-AO has issued a license to 2Dth
Century-Pox for "Cleopatra." seventh film
to be produced in the Todd-AO system.
The board also authorized the issuance of
a license to Magna Pictures for its forthcoming
production of a film to portray
the life and times of Constantine and
Helena of the Roman Empire.
Starring in Warner's "Parrish" are Troy
Donahue, Claudette Colbert, Karl Madden,
Dean Jagger and Connie Stevens.
NEW YORK— If subscription television
should be adopted in England, it will not
happen for four or five years, in the opinion
of Alfred Davis, president of Britain's
Cinematograph Exhibitors Ass'n. Davis,
currently on a visit to this country, said
his members had been "thinking" about
toll TV for a long time and had been
studying all phases of the medium. After
a thorough study has been made, a complete
report will be made to the government
but, he said, "it will be 1964 or
"
1965 any agreement will be
reached. Whether the government will
agree to permit pay TV is anybody's guess,
Davis indicated.
SEES TELEMETER IN TORONTO
Davis spent two days in Toronto observing
Telemeter in operation. He said he
believed the big sports attractions or outstanding
entertainment fare would attract
a big home audience but that he could see
"no happy medium" or steady "take" on
ordinary programs. Telemeters most potential
regular audiences would be stay-athomes
and shut-ins. he said.
Davis will go to Chicago Tuesday ilH
for a demonstration of the Phonevision
system developed by Zenith-RKO General.
After a trip to Hollywood he will return
to London where he wall make a general
report on the two systems to the CEA
membership. He expressed the opinion that
Telemeter had not been in operation long
enough in Canada to draw a concrete conclusion
as to its ultimate success.
the CEA would continue to
li said -
;nain:ain a liaison with Theatre Owners of
/.merica, even though some of the basic
pro':if ms of the exhibitors of the two countries
were different. For example, he said.
tie United States has antitrust laws,
whereas England doss not. The U. S. antitrust
case affected booking and buying
pictures, creating new methods and rules to
which British theatremen do not have to
adhere. Then. too. there is the vast difference
in sizes of the two countries. England
has a more concentrated population in a
comparatively small area, he said, which
causes different problems between the two
cojntries. However, Davis said, the two
organizations will continue to exchange
\ lews.
PRODUCT SHORTAGE PROBLEM
The biggest problem facing the British
exhibitor, like that of the American exhibitor,
is shortage of product. British
studios turn out between 50 and 70 major
pictures a year, in addition to lesser product,
and, in addition, the theatres have
American films available. Davis said he
believed the British theatremen were a
"little better off" than those in the United
States, but there still was a need for more
pictures.
Theatre business has not been too good.
the CEA chief said, but the reduction of
the admission tax has been of some help
and attendance has held to a steady level
in the last few months.
Davis will consult with various producers
in Hollywood in regard to forthcoming
programs before returning to England.
BOXOFFICE :: October 10. 1960 E-1

— — —
'
'
^r'
—
—
—
—
—
New TV Season, Yom Kippur, U.N.
Crowds All Hurt B'way Business
NEW YORK—Many of the Broadway by "The Alamo" October 26. A fourth rcfirst
run spots were crying the blues as servcd-seat film, "Spartacus." opened at
the combination of the fall TV shows, the DeMille Theatre Thursday i6).
Yom Kippur and traffic tieups in midtown The art theatres brouRht in several new
because of visiting U. N. officials, kept films, the best being "The Entertainer,"
many potential moviegoers out of the which had an invitational opening Sun-
Times Square area. The one important day (2i at the Sutton Theatre. Also new
new film. "Sunrise at Campobello." did were: "The Captain's Table" at the 68th
well in its first week of two-a-day at the Street Playhouse and "The Ostrich Has
RKO Palace but business was below ex- Two Eggs," both just fair. Three more,
pectations. "The Royal Ballet." "The World of Apu"
Except for new art house pictures, there and "Weddings and Babies." opened the
was a plethora of holdover films, most of first few days of October. Best among the
them nearing the end of long terms. Even holdovers still were "I'm All Right. Jack."
the Radio City Music Hall was just fair in its 23rd week at the Guild, and "Carry
with the second week of "The Dark at On. Nurse." in its fourth big week at the
the Top of the Stairs" and the picture Little Carnegie,
stayed a third week with "Midnight Lace" (Average is lOO)
opening October 13. Best among the others Astor—The Apartment (ua), i6th wk 120
were: "All the Young Men." in its sixth
^"[cSntMi'V ".'"'.''^.""' '" ^"""' "V's"* ,5^
week at the Forum: "It Started in Naples." Beekman— Sons and Lovers (ioth-Foxj, 9th wk. no
in its fifth week at both the Victoria and
^"^ *'' '2°
'
r??i'°IZ?i^J'"o'L'l- "^v .^
,
Criterion All the Fine Young Cannibals
the east side Murray Hill, and "Let's Make (mgm), 2nd wk no
Love." in its fourth week at both the Para-
"^ "' *"°'°"'^°*' """ started
^^Thl'^!?)"*'*"'
mount and the east side Trans-Lux 52nd Fme Arts—Hiroshima, Mon Amour (Zemth),
Street. "All the Fine Young Cannibals." 20th w|

John Maloney Closes
Long Industry Career
PITTSBURGH—John J. Maloney will be
feted at a dinner Tuesday evening, October
18 in the Penn-Sheraton
Hotel, sponsored
by Variety Tent 1
and Allied
MPTO of
Western Pennsylvania,
marking Maloney's
retirement from
the motion picture
industry after 40
years.
All but about two
of these years were
spent with M G M
here as a salesman,
John Maloney
branch manager,
and division manager. Maloney served as
spokesman for many years and gave much
of his off -hours time to addressing civic,
labor, patriotic and religious groups. Always
his theme w-as the pleasures that motion
pictures brought to people everywhere.
His enthusiasm never wavered; always he
was out selling motion pictures, for as he
has said, "if the world continues there will
be amusement and the motion picture will
be right out in front."
Maloney was one of the 11 founders of
the Variety Club here and has been one
of its most loyal members, serving twice as
chief barker and for several terms as national
chairman of the heart committee.
In the Boy Scouts and Rotary Club he is
"one of the boys," and has been very faithful
to these and other organizations.
The general chairman of the testimonial
is George Eby, former Variety International
chief barker, and the cochairmen
are MoiTis Finkel, George Stern, Milton
Brauman and John T. McGreevey.
John Petrauskas Resigns
Republic Affiliations
NEW YORK—John Petrauskas jr. has
resigned as treasurer of Republic Corp. and
as a director. He had served in both capacities
for Republic Pictures for the past
12 years and as assistant treasurer of Consolidated
Film Industries for 15 years
prior to its merger with the parent organization
in 1945.
Petrauskas announced that when Victor
M. Carter bought out the Herbert J. Yates
interests in Republic last year, he was
asked to continue his post with the company
and to headquarter in Hollywood, but
for personal reasons and commitments he
prefeiTed to remain here.
He started as an office boy in 1925 for
Yates at Republic Laboratories and continued
with the laboratory organization until
Consolidated Film Industries was organized
in 1928. He is a member of the Motion
Picture Pioneers.
Kingsley-Union Releases
NEW YORK—Kingsley-Union Films will
distribute "Picnic on the Grass," Frenchlanguage
picture written, produced and directed
by Jean Renoir, in the U.S. The
Pathe Cinema presentation is in Eastman
Color and features Paul Meurisse and
Jacqueline Morane. "Picnic" will open at
the Paris Theatre October 11.
BROADWAY
paul Kamey, eastern U-I publicity manager,
left for Rome with national magazine
representatives who will do special
stories on the currently filming "Come September,"
starring Rock Hudson and Gina
Lollobrigida. • * • Joseph L. Mankiewicz,
who wrote and directed the Academy-
Award winning "All About Eve," left for
Moscow and the Russian premiere of the
film October 11. Julie Newmar, who recently
completed "Marriage-Go-Round"
for 20th-Fox, accompanied him. * * *
William Wyler, producer-director for the
forthcoming "The Children's Hour," and
Lillian Hellman, author of the play, sailed
for London to work on the screenplay of
the United Artists release.
9
Stanley Kramer, producer-director of
"Inherit the Wind," returned from a trip
to Germany for a week's stay in New York
during which he delivered a lecture on
"Movies With Ideas" at his alma mater.
New York University, and made TV ani
radio appearances. * • * Stanley Donen,
producer-director of "Surprise Package"
for Columbia and "The Grass Is Greener"
for U-I, got in from London with his bride
Lady Adele Beatty. Cary Grant, star of
"Grass," also got in from London to promote
the Christmas release.
9
Angela Lansbury, Joan Plowright and
Sir Laurence Olivier each have their
names on two marquees in the midtown
area this week. Miss Lansbury. who is in
"The Dark at the Top of the Stairs" at
Radio City Music Hall, and Miss Plowright,
who is in "The Entertainer" at the Sutton
Theatre, are the stars of "A Taste of
Honey," British stage hit which opened at
the Lyceum Theatre Tuesday (4> with Michael
Rennie, Eva Gabor. Zachary Scott
and Ruth Ford, Aileen Pringle and Kenne
Berry on hand. Olivier opened in "Becket"
at the St. James Theatre with Anthony
Quinn as co-star Wednesday (5), three
days after the invitation benefit premiere
of "The Entertainer," with Robert Preston,
Barbara Rush, Dorothy Stickney and Howard
Lindsay and Vic Damone attending.
Lucille Ball. Ethel Mei-man, Keith Andes,
Theodore Bikel and Anne Bancroft were
among the stars attending the midnight
preview of Stanley Kramer's "Inherit the
Wind" at the Normandie Theatre Monday
(3).
Schneider and Rosen Head
Films' B'nai B'rith Effort
NEW YORK—A. Schneider, president of
Columbia Pictures, and Sam Rosen, vicepresident
of Stanley Warner, have been
named co-chairmen of the motion picture
industry's participation in the 1960 New
York youth service campaign of B'nai
B'rith by Louis Nizer, general chairman of
the fund drive. Eric Johnston, president
of the Motion Picture Ass'n, was appointed
co-chairman of a special gifts committee.
A feature of the fund-raising effort will
be a $100-a-person banquet at the Hotel
Waldorf Astoria on November 27 when
Abraham Peinberg, New York industrialist,
will be honored and receive the President's
Medal, the organization's highest award.
Former President Harry S. Truman will
be the principal banquet speaker.
Other New York film industry executives
sei-ving in the campaign are Harry Brandt,
president of Brandt Theatres: Robert S.
Benjamin, board chairman of United Artists;
William J. German, president of W.
J. German, Inc.; Jack H. Levin, president
of Certified Reports, and Martin Levine,
treasurer and general manager of Brandt
Theatres.
Rites for Sam Koomer
NEW YORK—Funeral services were held
Wednesday i5i for Sam Koomer, 77, for
many years chief painter for Loew's Theatres.
His wife, Ida, survives.
SOMEBODY NEED A RIGHT ARM???
CIRCUIT MANAGER & PROMOTION MAN
WANTS JOB
IN
THEATRES-TV-OR INDUSTRY
PRESENTLY MANAGING A LIVE-WIRE DRIVE-IN—WANTS BETTER JOB
OPPORTUNITY. HAS CURRENTLY AND FREQUENTLY APPEARED IN THIS
AND OTHER TRADE MAGAZINES FOR SHOWMANSHIP IDEAS!
EXPERIENCE: Indoor and outdoor theatres, concessions, etc. Former traveling
circuit manager of nine neighborhood houses. Hires, trains managers, works
with and makes top men out of them. Pep letters, contests, etc. to stir enthusiasm.
Creates and builds fronts, displays, promotions, etc. with the managers,
—sees situations are run properly. Holds projectionist license for emergency.
OTHER EXPERIENCE; Has operated, small, world-wide mail order business,
introduced a number of products through major national publications, adlayout,
sales letters and unusual mailing pieces, etc.
Eastern half of Penna. area preferred for relocation. Minimum salary of
$150. a week required, with bonus and vacation, etc. for action and results.
You may contact this man bv writing to;
CHRISTIAN
FEINAUER
135 HAVEN ST.. SCM. HAVEN, PENNA.
EOXOFFICE October 10, 1960 E-3

:
BETWEEN THE LINES
By AL STEEN
Sordid Themes
[HE MOTHEK of a IL'-ycai-old boy and
a 14-ycai-old girl told us this past
week that she had just about decided to
eliminate motion pictures from her children's
entertainment diet. The reason? Too
many pictures depicting violence, overemphasis
on sex and depressing themes. And,
she said, it wasn't a healthy diet for adults,
either. She pointed out that a majority of
the old pictures shown on television were
clean and sparkling with good humor and
entertainment. "Why can't they make that
kind of picture today?" she asked.
We asked her if she were an advocate of
censorship. She replied that she was not,
but, she added. "Censorship pressure could
be eliminated if the causes were erased."
She has something there. It must be admitted
that many of our story themes have
gone too far in unsavory material and unless
there is a halt, certain producers are
going to be digging their professional
graves.
An editorial in the Deseret News and
Salt Lake Telegram, a Salt Lake City dally.
sums up the situation very well in discussing
"Windjammer."
"One trouble with excitement is thfit
it feeds on itself," the editorial noted. "It
is habit-forming. One thrill, vicarious or
otherwise, demands another and still another.
"That is why the sex-psychosis crime
movies are having such a run these days.
They offer cheap, twisted, meretricious excitement,
and each one creates an appetite
that makes the next one sure-fire at the
boxoffice.
"It takes a courageous producer and
courageous distributors to break out of this
profitable but degrading cycle. The public
should be grateful whenever such courage
becomes evident."
Till' edilonal then goes on lo prai.se
"Windjammer," playing at a Salt Lake
City theatre and describes Cinemiracle as
an impressive demonstration of the film
industry's potential in sound as well as
projection.
"But it is more than that." the editorial
continues. "It is also delightful, refreshina
proof that tangled, sordid plots and suggestive
situations are not necessary for
entertainment. We have talked to no one
who saw 'Windjammer' who did not express
gratitude for its wholesomcness . . .
Like the clean, strong salt wind through
the rigging of a sailing ship, 'Windjammer'
is a soul-cleansing experience."
It is quite obvious that greater newspaper
support and acclaim of motion pictures
would be forthcoming if more atten.-
tion were paid to wholesome themes. It
may come to a point where it will be eithp;-
that—or else.
•
More About Comedy
TN THE window of a camera supply shop
on Lexington Ave. in New York, there
currently is a demonstration of a new home
sound projector. Throughout the day, over
and over again, a ten-minute segment of
an old W. C. Fields feature is presented
for passersby who stop to watch and sometimes
the crowd is so big that sidewalk
traffic is snarled. The segment is an auto
chase down a mountain road, with every
trick in Fields' book and probably those of
Mack Sennett brought into play.
We don't know whether the store is
doing a landoffice business in the sales of
projectors and or film, but we do know
that the pedestrians stand and watch the
clip through several showings. We've been
one of them. Our interest in the proceedings
has been the reactions of the sidewalk
audiences. Their roars of laughter
almost drown out the sound and here,
paraphrased, are almost the unanimous
comments; "Why don't they make comedies
liKe that any more?"
If that small sampling is any criterion,
there's a market for the Fielas type ol
slam-bang humor.
•
Addenda
QN A LESS serious note, we offer the
following:
A fellow was heard to remark that his
job w-as to keep sex out of the movies.
"Are you a censor?" he was asked.
"No," was the reply. "I'm an usher in
a theatre balcony."
P. T. Barnum always claimed there was
a sucker born every minute, but he fell for
a bait once himself, according to this
story
He once received a letter from a 'Vermont
citizen who said he owned a cherrycolored
cat which could be had for $600.
Barnum always was on the lookout for a
novelty for his show, so he sent the $000
after getting the man's solemn word that
the feline was cherry-colored.
In time a crate arrived and when Barnum
opened it, a black cat jumped out.
Around its neck was a note which read:
"Up in Vermont, our cherries are black."
* *
Over martinis recently we overheard a
conversation by a couple of men who were
discussing a producer who had switched
from films to stage productions.
"So he's a legitimate producer now."
said one.
"No, he's half legitimate."
"How's that?"
"Well, his father was married, but his
mother was not."
New Jersey Exhibitors
Worried by Roadshows
NEW YORK—The flow of hard-ticket
pictures that will occupy Broadway theatres
for the rest of the year was the sole
topic of discussion at a meeting of Allied
Theatre Owners of New Jersey here Tuesday
1 4 1 . The situation will create a serious
condition for New Jersey exhibitors, members
said. Another meeting has been
scheduled for October 11 to continue the
discussions and try to find a solution.
A Public Service Effort
NEW YORK—In the industry-wide effort
to get out the vote and raise funds
on a non-partisan basis for both political
parties, no portion of the money contributed
will be used for administrative expenses,
the Motion Picture Ass'n of America
announced. Any expenses involved will
be borne by the companies themselves.
The MPAA said the industry had decided
to make this project a public service effort.
NOT.\BL£.S AT "SUNRISE" PREVIEW IN NEW YORK—Mrs. Eleanor Roosevtlt
headed a group of celebrities at the world premiere of "Sunrise at Campobello,"
Warner Bros, picture in which she is portrayed by Greer Garson, with Ralph
Bellamy as Franklin Delano Roosevelt, at the RKO Palace in New York. Mrs.
Roosevelt is in the photo at the left with Dore Schary, the \vriter-producer of the
film. In the second photo, left to right, are Bernard Goodman, Warner Bros,
distribution vice-president; Mrs. Goodman, Mrs. David Stillman and Stillman,
president of Seven .\rts Films. Proceeds from the gala opening went to the National
Foundation-March of Dimes, the organization FDR founded.
Levine Film Retitled
NEW YORK — "The Passionate Thief"
has been chosen as the final title for
Joseph E. Levine's comedy-drama previously
called "Laughs of Joy." The Italianmade
picture, now in the editing stage,
stars Anna Magnani. Ben Gazzara, Fred
Clerk and Toto and was directed by Mario
Monicelli.
E-4 BOXOFFICE October 10, 1960

ALBANY
Ctill slightly gaunt from his experiences
during the flood at Windham. Catskill
village, which the recent hurricane
touched off, George Thornton reported
damage to his ten-year-old theatre there
would be at least $7,000. The house was
flooded to the depth of three feet, covering
many seats, the floors and rugs. High
winds also damaged the roof. George's son
Tommy, summer manager and a student
at Rensselaer Polytechnic Institute in Troy,
performed several rescue feats during the
storm. Total damage in Windham was
estimated at $2,000,000. Thornton slept only
three hours during a two-day period.
Welcoming guests at the two screenings
of "Ben-Hur" at the Ritz Theatre were
Charles A. Smakwitz, Stanley Warner zone
manager; Alfred G. Swett. district manager;
Joe Stowell. Ritz manager; John J.
Brousseau. group sales director, and Ralph
Ripps. MGM manager. Industry folk among
the guests included Morris and Raphael
Klein, the drive-in operators, and their
wives; Elias Schlenger, Fabian division
chief; Phil Rapp, Fabian manager at
Schenectady; Lou Rapp, Proctor's at Troy;
George Lourinia, the Mohawk Drive-In.
and wife and their daughter, Mrs. Frank
Allen; Samuel Rosenblatt. Acme Theatres
Corp., Sylvester Albano, Sylvan Leff, Patt
Patterson, John Wilhelm and wife, Mary
Kay Riley, Alan Iselin, Sid Sommer and
wife, Sid Urbach, Herb Schwartz and his
parents, Mel Shaw, Fred Rosenblatt.
. . . "Ben-
Numerous newspaper representatives,
school teachers and radio station officials
turned out for the special "Ben-Hur"
showing. Included were Dr. Hugh M. Flick,
of the cultural division of the state education
department, and his wife
Hur" also was screened at the Strand for
800 sisters of the Albany Catholic diocese.
S. S. Friedman, Warner Bros, vice-president
who died in New York City at the age
of 78. was the son of Jacob and Mary
Friedman of Albany and was a graduate
of Albany Academy in 1901.
Johnny Gardner, owner of the Glen
Drive-In, Glens Falls, said, on a visit to
Filmrow. he planned to go on a four-day
weekend schedule "next week." The closing
date? "That depends on the feature
picture I can get; I would like to play
'High Time.' " After election day, the
Gardners will go to Miami for the winter.
Gardner will ti-ailer his motor boat to
Florida and do offshore boating, fishing
and swimming.
Michael Cory's Strand in Canajoharie
and the Center in Fort Plain are offering
discount books of tickets—ten tickets for
$6. The regular admission at both Mohawk
Valley houses is 75 cents. The Strand
is a cozy two-floor theatre of perhaps 500
capacity, with a Cinemascope screen and
clear projection. It is managed by Eva
Quackenbush. Cory's law offices are nearby.
Around the corner is the Beechnut
Packing Co. plant which employs 2.300.
A search for a double of the race horse
Reckless, of the Korean engagement, is
being made for the Allied Artists' "Reckless,
Pride of the Marines."
AT ALBANY PREMIERE—Snapped at the Ritz Theatre in
Albany was the
above group, arriving to attend the invitational premiere of "Ben-Hur." Left to
right: Sidney Urbach, part owner of the Vail Mills Drive-In; Sylvan Leff (standing
near the door) , Watertown-Utica exhibitor; Charles Smakwitz, Stanley Warner
zone manager; Mrs. Ralph Ripps; Herbert Schwartz, Columbia manager; Ralph
Ripps, MGM manager, and Sylvester J. Albano, Albano's Drive-In, Ravena.
Alan Iselin Goes Abroad
To Buy Drive-In Pictures
ALBANY—Alan V. Iselin, head of Tricity
Drive-In Theatres, left on a trip to
London. Paris and Rome where he will
seek pictures that have appeal to U. S.
drive-in audiences. If in a foreign language
they will be dubbed. Iselin will seek
to buy such product for distribution by
himself.
"The pictures do not have to be of any
particular theme or style, nor necessarily
have any great star value," Iselin said. "I
found that at my three drive-ins this
season foreign films, properly exploited,
can draw stronger than some high-percentage
domestic releases. I played ten
of them that clicked at the boxoffice.
among them 'Magdalena,' 'Nude in a
White Car' and 'Michael Strogoff.' "
Columbia to Distribute
Edward Schreiber Film
NEW YORK—Columbia Pictures has
closed a distribution deal with Edward
Schreiber. a former publicist in both the
Warner Bros, and 20th Century-Fox publicity
departments, who will make his first
production. "Mad-Dog Coll," for Coliunbia
release.
Burt Balaban, who recently produced
and directed "Murder, Inc," for 20th
Century-Pox. will direct the pictui'e from
Schreiber 's own screenplay. Schreiber's
picture will be made entirely in New York,
starting at the Biltmore Studios October
10. A four-week schedule is planned.
291 More Roadshow Dates
Are Set for 'Ben-Hur'
NEW YORK—Ninety-one new roadshow
engagements of "Ben-Hur" have been set
by MGM for openings before Thanksgiving
and another 200 by New Year's. Robert
Mochrie, general sales manager, said each
engagement would be given the same
handling that marked the first 72 dates.
"
In each situation. "Ben-Hur field men
will be on hand well in advance of opening
dates to work with exhibitors until the
engagement is well under way.
TOA Asks Change of Nights
For Political Debates
NEW YORK—Theatre Owners of America
wants future Nixon-Kennedy debates
held on nights other than Fridays because
the televised contests cut into theatre attendance
and. as well, reduce the potential
number of view^ers for the debates.
Albert Pickus. TOA president, embodied
those premises in identical telegrams to
Sen. Thruston B. Morton, chairman of the
Republican National Committee, and Sen.
Hem-y M. Jackson, the Democratic National
Committee chairman. The telegrams
read:
"Because Friday is traditionally a shopping
and movie night, when millions of
people will be away from their homes and
thus unavailable as a TV audience, may I
urgently request, in behalf of Theatre
Owners of America, reconsideration by the
national campaign committee of the next
and future televised debates between Vice-
President Nixon and Senator Kennedy.
The television audience potential is far
greater on Mondays through Thursday
nights than on Fridays through Sundays.
"Further, motion picture theatre attendance
was down nationally no less than
15 per cent last Monday when the first
debate was held. The forthcoming Friday
debate, coming on a prime shopping and
movie night, should have even greater adverse
impact upon our attendance. We
recognize the problem of changing television
commitments, but respectfully urge
an attempt be made to shift the forthcoming
debates to give your candidate the
greater audience that would be available to
him Mondays through Thursdays."
MGM's "King of Kings" will be released
as a roadshow attraction.
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BOXOFFICE October 10, 1960 E-5

. . Floyd
—
BUFFALO
prank Saviola, with Paramount here since
June 1949. has been named exchange
manager, succeeding John Serfustino. who
takes over the sales
manager post for
both the Buffalo and
Albany territories.
Saviola moved up
fiom booker to head
booker, office manager
and salesman.
Tony Mercurio is
continuing as office
manager at Paramount
and Frank
Mancuso, booker for
the past year, has
Frank Saviola
been promoted to a
sales staff position.
Louis M. Levitch, who recently resigned
as managing director of the Granada to
take over the operation of the North Park
Theatre at 1426 Hertel Ave., effective October
15. has named his son-in-law Alvin
Cipperman as his house manager. Levitch
was with the Schine organization for 30
years as manager, zone manager, group
executive, and finally at the Granada, a
de luxe Schine community operation. His
successor there is Joseph Garvey. recently
assistant at Schine's Monroe in Rochester.
The North Park, which was the late Michael
Shea's first theatre in his circuit of
eight houses, is undergoing numerous interior
changes. Its 1,100 seats is being
reduced to 800: there will be a new 50-
foot-wide screen and new carpets as well
as complete redecoration. Levitch said.
One innovation in policy wlil be the presentation
of Saturday morning and afternoon
shows for children. Levitch will offer
outstanding productions of recent years,
winners of festival and Academy awards,
etc., on two changes a week.
Variety Tent 7 sponsored the opening of
the Buffalo hockey season Wednesday ' 5 >
in Memorial Auditorium and realized a
substantial sum for the Children's Rehabilitation
Center. Before the game, there
was a special dinner served in the Delaware
avenue clubrooms, and after the
game, dancing and cards were on the
program.
Ben Weiner, Allied Artists, was here
assisting George H. Mackenna, Basil's
Lafayette, on promotion for "Hell to Eternity."
Subscriptions, by the way, for the
Lafayette's season of stage shows have
been coming in encouraging fashion. Over
2,000 have been received to date and 1,000
more are being sought for the shows to be
staged in 1960 and '61 under the auspices
of the Broadway Theatre League of Buffalo.
The first production, "J.B.," starring
John Carradine, will be presented October
26. On December 12, Brian Donlevy will
appear in "The Andersonville Trial." January
9 will bring Joan Bennett in "The
Pleasure of His Company."
Nat L. Cohen, 55, vice-president in charge
of sales and a director of radio station
WGR since 1953. died following a heart
attack in his home . Fitzsimmons
of Boston, Warner Bros, fieldman, was
here working with Paramount Theatre
executives on "Girl of the Night." Max
J. RoMjibrr^;, producer of the picture, was
due Uriv Monday and Tuesday OO, 11 1.
Sevcial 1)1 (iinotions also were launched on
"The Dai k at the Top of the Stairs," coming
soon to the Center, including a special
screening for "gossipers" in which radio
station WEBR is cooperating. The preview
will be held Saturday il5i at 9:30 a.m. in
the Center.
The Bailey and Abbott, community
houses, got some splendid publicity in the
Union and Echo, local Catholic weekly, on
their forthcoming "Conspiracy of Hearts,"
a lengthy article being headed, "Movie on
Nuns Coming to Two Theatres" . . . Arthur
Krolick, district manager for AB-PT, and
Edward F. Meade, general manager. Shea
Theatres, attended the recent Boost Buffalo
powwow in the Statler Hilton and
offered 100 per cent cooperation to the
committee which is planning a thousand
and one stunts to boost Buffalo,
Buffalo's own international champion
barbershop quartet, the Buffalo Bills, is
winning more fame—having appeared in
"The Music Man" on the stage of the Majestic
in New York more than 1,150 times.
The show is second in popularity only to
"My Fair Lady." It was just ten years
ago when the Bills won the world championship
title for barber shop harmony at
a SPEBSQSA convention in Omaha. The
quartet's members are Al Shea, 'Vern Reed,
Wayne Ward and Bill Spangenberg.
In behalf of "The House of Usher at
"
the Paramount, Manager Ed Miller planted
a contest on radio station WEBR in which
he offered guest tickets to listeners-in who
sent in on the back of postcards the best
spook stories. Miller also used a saturation
radio and T'V spots campaign, had a massive
lobby display, an eye-catching false
front cuiTently, posters on 35 taxicabs
constantly on the move around the town,
bookmarks in the public library tied in
with Edgar Allan Foe books, and ads and
stories in community papers ... F. J. A.
McCarthy, Universal assistant general sales
manager, conferred with branch manager
Ike Ehrichman, and discussed "Spartacus"
with some local exhibitors.
AMPA Establishes
Industry Awards Plan
NEW YORK—Service awards for outstanding
industryites will be established by
Associated Motion Picture Advertisers. The
project will be launched at AMPA's first
luncheon of the 1960-61 .season at the
Piccadilly Hotel here on November 2.
Bob Montgomery, AMPA president, said
awards would be given annually. One
five
will go to the individual exhibitor or theatre
company which AMPA judges to have
perfoi-med the greatest service to the industry.
Another will go to the film company
or film company official judged to have
most benefitted the industi-y during the
past 12 months. A third will be for the outstanding
showman, a fourth to the advertising
man or campaign judged to be
the year's best and the fifth to the person
or organization in the service area of the
industry—the craft or trade association
judged worthy of recognition.
William Williams Upped
To 20th-Fox Dallas Head
NEW YORK— William L.
Williams, who
started with 20th Century-Fox as an assistant
shipper in the Memphis branch in
1941, has been named branch manager of
the Dallas office by C. Glenn Norris, general
sales manager. Williams replaces Tom
McCleaster, recently named a member of
the newly created 20th Century-Fox "sales
cabinet," the field extension of the general
sales manager's office.
After Williams' discharge from military
service in 1944, he was re-employed by
20th-Fox as a maintenance clerk in the
Dallas branch and was promoted to head
booker, salesman, office manager and
branch manager, in turn, the last succeeding
Mark Sheridan, who had been elevated
to southwestern district manager.
When local autonomy was put into effect,
McCleaster was transferred from Ihs
central district managership to Dallas
branch head, with Williams reverting to
sales manager.
Levine Advocates More
Use of Lobby Displays
NEW YORK—Joseph E. Levine, Embassy
president, has called upon exhibitors to
utilize their lobbies to help sell motion
pictures instead of using the area solely
as a background for the sale of candy and
other refreshments.
"The theatre lobby is among the most
effective points-of-sale available to an exhibitor
and, except in rare instances, it is
the most neglected," Levine pointed out.
"In the course of a week, thousands of patrons
parade through the lobby and yet
most theatres confine their lobby sale to
a simple poster announcing the next attraction."
Levine has made available Embassy's
eight-foot, double-flasher lobby display for
"The Hot Wind Blows," which MGM will
release in November.
Montgomery in a New Post
At Famous Artists School
NEW YORK—Robert L, Montgomery,
president of Associated Motion Picture Advertisers,
has been appointed assistant
public relations director of Famous Artists
Schools and Famous Writers Schools
of Westport, Conn. Montgomery resigned
as senior vice-president of Endorsements,
Inc., to take on his new post.
Entering the industi-y with Essaness
Theatres in Chicago, Montgomery switched
to 20th Century-Pox in New York as executive
assistant to the late Hal Horn,
vice-president in charge of advertising and
publicity. His last industry post was with
Paramount which he left in December 1957
to join Endorsements. He is serving his
third consecutive term as president of
AMPA.
Two Drive-Ins Join TOA
NEW YORK—The 360 Drive-In Theatre
of Danville and the Shenandoah Drive-In
of Roanoke, both units of Dixie Drive-In
Theatres, have joined Theatre Owners of
America and its new regional unit, the
Virginia Motion Picture Theatre Ass'n. Albert
M. Pickus, TOA president, said he had
been so advised by Carlton Duffas. executive
secretary of the 'Virginia association.
E-6 BOXOFFICE October 10, 1960

. . . Jerry
. . Reports
. . On
. . The
. .
Dinty Moore Heads New
Buying-Booking Office
PITTSBURGH—F. D. "Dinty" Moore
has left Cooperative Theatre Service to
head a new booking-licensing group being
incorporated as Theatre Service Corp.
George Saittis and Dario Castelli are vicepresidents:
William Geibel is treasurer,
and George Tice is secretary.
The new organization starts out with
the 17 theatres in the Manos circuit, three
Morgantown units and 11 independents as
booking-buying accounts, all formerly with
Co-Op. The Airport Theatre also is with
TSC.
John Coussoule, foi-mer manager for
Manos at Indiana, Pa., is expected to join
TSC as Manos booker when he recovers
from a heart ailment. Also in TSC are Ray
Lewis, Louis Stuler, Durward Coe and the
Castelli brothers. Marilyn Keisler, secretary
for Moore when he had his own booking
business, has returned to help him get
things organized.
The independent accounts, all ozoners
except one, are: Twin Hi-Way. Crafton;
Woodland, Homestead; Tusca, Beaver;
Skyway. Butler; Skyview, Carmichaels;
Brownsville, Brownsville; Plaza lindoon,
Brownsville; Super 71 itwin). Belle Vernon:
Super Castle, New Castle.
PHILADELPHIA
. . .
H series of operas on film will be shown
every Tuesday during October at the
Ardmore (Pa.i Theatre and the Yorktown
in Elkins Park. The idea was tried out last
season at the Ardmore with good results
The Fox Theatre, 16th and Market
streets, held a 9 a.m. screening of WB's
"Dark at the Top of the Stairs" for the
ladies who had written to the theatre
promising to publicize the feature by "gossiping."
A scheduled two-day visit of John
Wayne here was canceled when the screen
actor was taken ill with bronchitis in New
York. Doctors ordered him to abandon
the tour and he flew back to Hollywood.
"The Alamo" will open October 26 at William
Goldman's Midtown Theatre ... A
bench warrant for the arrest of actor
Michael O'Shea, husband of Virginia Mayo,
was issued after O'Shea failed to show up
for a trial at Doylestown on charges of
carrying a concealed weapon. O'Shea's
lawyer told the judge that his client is in
Rome, Italy, making a film. His bail of
$500 was forfeited.
Judy Holliday is appearing in person in
a new stage play, "Laurette," at the Walnut
Theatre.
Columbia Acquires Rights
To 'Five Golden Hours'
LONDON—"Five Golden Hours," currently
in production in London, has been
acquired by Columbia Pictures for distribution
in the Western Hemisphere, Great
Britain and the British Commonwealth.
The picture, described as an international
comedy, has Ernie Kovacs. Cyd Charisse
and George Sanders in the staiTing roles.
Extensive location shooting has been
completed in the Italian Alps by Mario
Zampi, the producer-director. The film is
scheduled for release early next year.
PITTSBURGH
John Venturo of Trafford, manager of the
Greater Pittsburgh Drive-In, has been
named manager of the Melrose Theatre,
which has been purchased and will be reopened
within a month or so by Warren
Enterprises, with a Filmrow office in the
Atlas Theatre Supply building. Ernest
Warren of East McKeesport will license
and book for the Melrose which has been
closed about eight years. His mother Florence
and brothers Martin and Floyd make
their home in Irwin.
.
. . .
Requests for one-day rental of the
Roxian Theatre, McKees Rocks, has led
Roy Fiedler jr., manager, to make many
stage improvements. The theatre was rec^ntly
house-cleaned and modernized after
Fiedler leased it from Morris Naft
Variety Tent 1 will honor I. Elmer Ecker
at a dinner in the Penn-Sheraton Hotel
October 27 for his 20 consecutive years as
a member of the Variety board of directors.
His sister is the well known WB staffer
Gordon Gibson of Atlas
Leona Ecker . . .
Theatre Supply was back on the job after
a week's business and pleasure trip in New
York Mr. and Mrs. John Groves,
Carlene popcorn distributors, were vacationing
in California.
Don Ruth, owner of the Evergreen Drivein
near Mount Pleasant, is seriously ill
Wechsler, former WB manager
who now is a television film distributor,
was a visitor . . . Bill Lange, WB sales
manager, was ill . . . Cliff Brown, Kane
theatre owner, is a grandpop. A son was
. . .
.
born at Corry to his son Harry and wife
Tony Coutsoumbis, manager of the
J. P. Harris Theatre for six years under
Harris and now under the Stern-Associated
banner, has been named commander
of American Legion Post 595 for his fourth
consecutive year Filmrow was
Gregory Crawford, Huntingdon projectionist,
who renovated the many-years-dark
Shapiro Theatre at Six Mile Run for reopening
on Veterans Day, November 11.
Crawford was accompanied by exhibitor
Joe Shapiro.
.
Charles Clausner closed the Grand Theatre
at Mount Pleasant and took bankruptcy
here are that Jack
Maple is out of business at Point Marion,
with his Barney's Theatre closed. The past
summer he operated only every other weekend
Mrs. M. A. Rosenberg, widow of
. . . the late Allied leader, turned up at a 20th-
Fox tradescreening the other day and she
is looking fine.
Audrey Ann Mackin, assistant to A. John
Mayer, MGM cashier, and John A. Messner
were married at St. Henry Church on
Arlington avenue. The bride is a daughter
of Walter Mackin, for many years
Filmrow's expressman . Palace
Theatre, Ashtabula, Ohio, closed five years,
has been transferred by the Guarneri family,
owner, to the newly organized Ashtabula
Playhouse, Inc., which will stage plays
there, beginning November 5.
One hundred carrier-salesmen of the
Valley Daily News and their parents were
guests of Fritz Klingeiismith. owner of
Sunset Drive-In in Harrison township, at
an "appreciation night." Fritz, or Floyd, as
we called him when he was a Columbia
salesman here, and Charles "Glbby" Gibson,
projectionist, explained the operation
of the sound and projection systems to
the boys . . . Jim, only son of Mr. and Mrs.
Victor C. Weschler, Eric theatre ownersoperators
for many years, now lives in
New York City and is employed by the
Charles Hoyt ad agency.
. .
The John Groves Co.. concession supplier,
is moving to larger quarters at 566
Corey Ave., effective November 1 . . . The
Manos circuit closed the Harris Theatre
in Tarantum, which has been dark or operating
on weekends only . . . Mr. and Mrs.
Henry Burger returned from a New England
vacation . Paramount moved Pete
DeFazio in from the road to succeed
Harold Henderson as sales manager when
the latter was promoted to Cleveland as
manager. Maurice "Red" Silverberg took
over as salesman. He has been with UA the
last year.
After 30 years of traffic tieups, Edna
Street, Pittsburgh's Filmrow, has been
designated a one-way street . . . Bess Pehl
of the MGM staff was home ill . . . Andy
Chakeres, fonrier exhibitor in this area,
returned from a vacation in Greece. He
now operates the AC enterprises at the
airport.
Anas Brothers Add Airer
WEIRTON, W. VA.—The Anas brothers
Tom and George, long established here as
owners - operators of Cove Enterprise,
bought the Glendale Drive-In from Mr.
and Mrs. L. A. Bulkley, who are retiring to
Port Lauderdale, Ha. Other Anas theatres
include the Ohio Valley, FoUansbee, W.
Va.; Sky View, East Liverpool. Ohio; Hilltop,
Chester, W. Va., outdoor theatres, and
the indoor Cove, Weirton.
Harold Henderson Promoted
PITTSBURGH — Harold Henderson.
Paramount salesman here many years, was
named Cleveland branch manager.
awaits \^ou wfien
WAHOO is
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to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Ookion Si. Skokie, Illinois
f
BOXOFFICE October 10, 1960 E-7

Top Source for Screen Material Seen
In
Columbia's Publishing Setup
HOLLYWOOD—Columbia Pictures' newly
established publishiiiK setup is expected
to foster an important program of newstory
material that could well develop into
a top source for screen properties of individual
quality and conception, it was i-evealed
by the projects head. Saul David,
in an exclusive Boxoffice interview.
Ponnerly vice-president and editorial director
of Bantam Books. David joined the
studio in an executive capacity for this
purpose and already has submitted several
ideas to get the program underway.
Actually a publishing company within
the studio, the department does everything
except physically print books. This chore
Is farmed out to various publishers. David's
duties are to create or assist in the
creation of original material. He works
dii-ectly with Arthur Kramer, executive
assistant to studio head Samuel Briskin,
developing ideas that later will be
submitted to Briskin for approval in thematic
design. Then he seeks a writer, emphasizing
the "right wedding" between
idea and executor, to complete them. The
writer retains ownership in the property,
though the studio retains an option on it
and a general "price" area is determined
at the outset of a deal.
Basically, the reasoning behind the project
from a studio standpoint is that a
successful novel has name value that is
important to the film version. "It stretches
their horizons." David says, while he notes
that in turn a successful film can reactivate
sales of the novel too. Additionally.
Zanuck Plans for Future;
Fox Buys Three Novels
NEW YORK—Besides dubbing and scoring
"The Big Gamble." Darryl F. Zanuck
is at work on three other projects, one of
which will be his next picture for 20th
Century-Fox release. They are "The Short
Cut," dealing with the Italian attack on
Ethiopia; Jim Bishop's "The Day Christ
Died," for which Paul Gallico is writing the
screenplay, and Irving Wallace's "The
Chapman Report," which he may make in
Hollywood.
For future production. 20th-Fox has
acquired thiee new novels. They are
"Watcher in the Shadows" by Jeffrey
Household. "The Greatest Raid of All" by
C. E. Lucas Phillips and "This Too Is My
"
Son by Russell O'Neil.
Columbia TV Deal Gives
Cipes 21 Foreign Films
NEW YORK—Jay H. Cipes has been
made exclusive agent for the release to
U. S. television of 21 specialized Columbia
pictures, most of them produced since
1955. They include films from France,
Germany, Japan, Italy, Austria, Mexico,
Greece, Brazil and the Philippines, several
of them 'Venice Film Festival winners and
six made in color. All will be post-synchronized
in English.
Cipes for several years has been assembling
and dubbing packages of foreign art
films for T'V. The latest group presents
many well known stars.
by setting one writer to develop the idea
in book form and then assigning another
writer to convert it to a screenplay, it becomes
an individual property and not an
obvious screen creation. He won't, in fact,
touch a book or idea that is obviously
aimed just for the screen because it becomes
stereotyped in a motion picture
sense, he says. Naturally, however, he admits
that ideas approved by the studio are
going to be those lending themselves best
to screen treatment in the end.
There has been a "gratifying" response
to the setup from writers and David has
received a number of manuscripts. Many
of them are in a comedy vein and he noted
a growth in this type of material both in
the publishing field and on the screen
within the last few years. Those projects
currently in the works are varied, however,
including a comedy situation, historical
idea and a contemporary theme. He is
sorting the incoming work himself and
frankly admits reliance on his own judgment
in its selection. He doesn't believe in
statistics or charts as a barometer of
what the public wants, says, "To suggest
that what happened yesterday is going to
happen tomorrow and to base your plans
on this is nonsense. The public is diverse
and selective in its entertainment buys today.
They don't care about trends or
single ideas, but they want them to be
good." 'What he is looking for are solid,
workable themes that are "about something,"
not plain, ordinary material without
any conviction.
20lh Fox Acquires Two
Films for Fall Release
NEW YORK—Two new pictures have
been acquired by 20th Century-Fox and
will be added to the company's release
schedule for the final quarter, making a
total of 19 films to be released from September
through the end of the year. Seventeen
attractions previously had been
announced.
First of the pair is "The Trapp Family."
produced by Utz Unterman and directed
by Wolfgang Liebeneiner on location in
Bavaria. The true story is based on the
exploits of the singing family which form
the story line for the Broadway musical.
"The Sound of Music."
The second feature is "Legions of the
Nile," starring Linda Cristal. The story
is set in 50 B.C. and was produced by
Virgilio De Blasi and Italo Zingarelli and
directed by Vittorio Cottafavi.
Harold Salemson Named
To 'Inherit' Campaign
NEW YORK—Harold J. Salemson. longtime
associate of Stanley Kramer, has been
named campaign coordinator for Kramer's
"Inherit the Wind," which will be distributed
by United Artists in November.
Salemson. who helped to handle the
global premiere of Kramer's "On the
Beach." will work under Myer P. Beck, in
conjunction with the UA publicity-advertising
department.
Foreign Language Reels
Offered Schools by TFC
NEW YORK— Schools and colleges can
now obtain current newsreels in six foreign
languages from Teaching Film Custodians,
a non-profit educational service
sponsored by the Motion Picture Ass'n of
America and the major film companies.
J. Stanley Mcintosh is executive director.
The newsreels are being made available
through the cooperation of 20th Century-
Pox Movietone News. The languages are
English. French, German, Italian. Russian
and Spanish. If there is sufficient
demand, other languages will be made
available, among them Portuguese, Arabic,
Chinese, Hindu-Urdu and Persian.
Classroom use in cooperation with the
Modern Language Ass'n has been made
since November 1959 of prints of newsreels
with foreign voices. Last December.
Spanish, Fiench and Italian newsreels
were screened at the MLA convention in
Chicago. A work paper for instruction
through newsreels was developed by experimentation
personnel for teachers.
The TFC newsreels are available in 16
issues during the academic year as a series
for each of the six languages at a
relatively low cost. Each reel will be accompanied
by a language script and a separate
English translation script.
Vogel Attends Opening
Of 'Ben-Hur' in Rome
NEW YORK—Joseph R. Vogel, president
of MGM, went to Rome to attend
the opening of "Ben-Hur," the Academy
Award-w^inner, at the Rivoli Friday 1 7 1 . The
picture, which was filmed at Rome's Cinecitta
Studios, brought out a guest list
headed by Giovanni Gronchi, president of
Italy, and leading government officials.
Charlton Heston. who plays the title role
of "Ben-Hur." was also in Rome during the
past week but had to leave Thursday
for Paris to attend the opening Friday at
the Gaumont-Palace Theatre. The city of
Paris officially honored Vogel on Saturday
(8) when Mayor Julien Tardieu presented
the MGM president with the Great Medal
and Honor Scroll. Glenn Ford and Charles
Boyer. two of the stars of MGM's "The
Four Horsemen of the Apocalypse," currently
filming in Paris, were also on hand.
"Ben-Hur" has grossed more than $4,-
000,000 in its first 20 overseas engagements,
headed by London, where the picture
opened last December, and in Tokyo,
where it is in its 26th week. In ten of
these engagements, "Ben-Hur" has been
playing less than six weeks each to date.
Manhattan Openings Set
For 2 Columbia Films
NEW YORK—Two Columbia releases,
Stanley Donen's "Surprise Package" and
Charles H. Schneer's "I Aim at the Stars,"
will open Manhattan first-run engagements
during the week beginning October 13.
"Surprise Package," starring Yul Brynnsr.
Mitzi Gaynor and Noel Coward, will
open at the Criterion and Murray Hill
Theatres Friday (14 1 while "I Aim at the
litirs," originally scheduled at the Forum
Th2atre October 12, will now open at the
Ih-^atre October 19 to permit Hall Bartlett's
"All the Young Men" to continue for
another week, its eighth on Broadway.
•E-8 BOXOFFICE October 10, 1960

J.
which
NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager/
Fair Plan Charities
Goal Three Million
HOLLYWOOD—With more than 400
present the 20th Motion Picture Permanent
Charities kickoff luncheon Tuesday
(4), was the largest in its history. A "fair
plan" system which makes the goal approximately
$3,000,000, twice that of any
previous year, was launched.
Under this plan, employes are asked to
contribute 1 per cent of their annual income
which, estimating the Hollywood
payroll at $300,000,000 per year, makes up
the figure.
Sidney P. Solow is chairman of the drive.
He spoke, along with Samuel Goldwyn and
Janet Leigh, while studio heads were also
in attendance to point up their support of
the plan.
Corman-Smerling Deal
To Two More Pictures
HOLLYWOOD — Pilmgroup
President
Roger CoiTnan and Sheldon Smerling,
eastern exhibitor with whom he partnered
in the production of "Atlas," have
announced the extension of their deal to
include two additional features to be
filmed next year. Both of the features will
be directed by Gorman, the first to be
based on a Poe story. They are to be released
through the Pilmgroup.
* * *
British beauty Diana Dors and her husband
Richard Dawson have formed an independent
film company, with "Angelique"
scheduled as their first project. A novel by
Sergeanne Golon, it is to be joined by
several other features to be filmed both
here and in England. Miss Dors currently
is starring in Jen-y Lewis' "Ladies Man"
at Paramount.
Bert Gordon-UA Deal
HOLLYWOOD—Bert I. Gordon will film
an independent production for United Artists
in January, according to a deal
closed last week. So far untitled, the new
film will be in color and will be scripted by
Bernard Schoenfeld.
To Film Fontanne Story
HOLLYWOOD—Billy Zeoli and Ken Anderson
have closed a deal with the RCA
Victor religious singer, Tony Fontanne, to
film his life stoiT under their Youth Films
banner. Victor will release the soundtrack
following completion of the feature, which
will have Fontanne playing himself. Filming
will start January 5.
BOXOFFICE October 10, 1960
Entries From 20 Countries to
At San Francisco Film Festival
SAN FRANCISCO—With at least 20
film-producing nations entering their bestconsidered
motion pictures in competition
for "Golden Gate Awards," the fourth annual
San Francisco Film Festival will get
under way at the Metro Theatre for two
weeks starting October 19 and ending
November 1. Receiving civic support, the
Festival is under the auspices of the San
Francisco Art Commission, headed by
Harold Zellerbach. The executive director
and originator of the Festival is Irving M.
Levin. PerfoiTnances will be presented
nightly at 8:45 p.m. with a repeat showing
at 6:30 pjn. the following night.
Four new countries have been added to
the Festival program this year. Soviet
Russia makes its initial entry in the fete,
the only international movie trial in the
United States recognized by the Federation
of Film Producers Ass'n, the body that officiates
over Venice, Camies, Berlin and
San Sebastian. Other new entries are arriving
from Sweden. Korea and Pakistan.
The Russian entry will be "Ballad of a
Soldier" iBallada Soldate), starring Vledimir
Ivashev and Zhanna Prokhorenko, a
ALLEN GETS BLUE RIBBON—Producer
Irwin Allen proudly holds the
Blue Ribbon Award he received when
his 20th Century-Fox production,
"The Lost World." was voted by the
National Screen Council to receive
this honor for the month of August.
It marked the second time the producer
has been accorded the Blue Ribbon.
On the desk are scripts of "Voyage
to the Bottom of the Sea," the
next film on Allen's slate.
Vie
film which won a second award at the
Cannes Festival. The honor of being the
first film to be shown will go to the French
entiy, "The Love Game" iLes Jeux de
I'Amour) , was written by 20-yearold
Genevieve Cluny, directed by Phillippe
De Broca and starring the new Gallic comedy
star Jean-Pierre Cassel.
From Italy will come the explosively
controversial picture, "The Sweet Life"
(La Dolce Vita), a Cannes Festival winner
which Federico Fellini directed with Anita
Ekberg as the star. Another picture which
has been headline news will come from
Denmark— "Mein Kampf," a compilation
of GeiTnan footage made by Hitler's cameramen
and fashioned into a feature film
by two Swedish filmmakers, producer Tore
Sjoberg and writer-director Erwin Leiser.
It is based on Hitler's book "Mein Kampf."
A Berlin Festival winner, "Little Guide
of Tormes," a Spanish production, is
among the entries. The Berlin Festival's
best documentary winner also will be seen
— "Symphony of the Tropics," written and
directed by Holland's Herman van der
Horst. Another prize-winning film, the
Czechoslovakian entry, "Romeo, Juliet and
Darkness," has been entered. It won a San
Sebastian Festival award.
The two United States entries are independent
productions. One is "Flight,"
based on a John Steinbeck stoi-y. produced
in San Francisco by Barnaby Conrad. It
won a certificate of merit at the Edinburgh
Festival. The other is "Shadows," directed
by John Cassavetes from a script that allowed
actors to improvise their roles. It
won a critics' prize at Venice.
Ed Schreiber Filming
'Mad Dog Coll' in NY
HOLLYWOOD—"Mad Dog Coll" will be
filmed for Columbia release as an Edward
Schreiber production. Burt Balaban directs
from a screenplay by Leo Lieberman and
Schreiber, with filming due to begin in
New York Monday 1 10 1 . Schreiber makes
his debut as a screen producer with the
story of one of the most notorious gangsters
of the roaring 1920s. Previously he
was a press agent in both the Warner
Bros, and 20th-Pox home office publicity
departments.
The femme lead in Columbia's "The
Greengage Summer" will be played by
Danielle Darrieux.
W-1

lA Aims ai Doubling
Studio Pension Ante
HOLLYWOOD — Retlrcmeiil
benoflts
would be raised to $125 per month under
a new motion picture pension plan being
completed by the lATSE's pension proposals
committee. The main point of the
proposal would have producers doubling
their present eight cents per man-hour
contribution to the plan. Employes' contributions
of five cents would remain the
same.
The committees proposal would have to
be accepted by the 29 basic craft business
representatives and other union agencies
affected before It could be presented to the
AMPP.
$20 MILLION ON HAND
In drafting the proposal, the committee,
composed of lATSE members and including
advice from Johnson & Higgins, an
actuarial firm employed by the Motion
Picture Industry Plan, pointed out that the
plan has approximately $20,000,000 and
covers some 30,000 industry employes. They
believe they can tell to the fraction of a
cent how much each proposal w-111 probably
cost and estimate that only a penny
more per man-hour would make It possible
for an industry employe to obtain post-65
benefits even if he left the industry as
early as age 45. At the present time he
w-ould only receive what he put in. The
committee's proposal, however, would
give him additional payment on a pro
rata
basis
In addition, families of deceased members
would get retirement payments for
10 years after retirement eligibility; there
would be $1000 in burial expense, age requirements
would be reduced for retirement
and disability payments would begin
at age 45.
DUBBING UNDER ATTACK
Sound companies that have been employing
Screen Actors Guild members to
dub foreign films at salaries under the
established rate for this work were under
attack by the Guild last week. John L.
Dales, national executive secretary of the
union, said that an effort is being made to
Insure all SAG members' knowledge of the
guild's bargaining contract covering dubbing
of foreign films. "They must not do
any dubbing for companies that have not
signed the agreement," he said.
"In addition to working for cut-rate
wages, the actor also loses the benefit of
the payments into the guild welfare and
pension plans which are required under
the contract." Dales pointed out. as he
charged actors working in this manner as
cheating their fellow members.
Za.eoutlve ^nxweleM>
David A. Lipton. U-I vice-president, to
Gotham on business.
B. Gerald Cantor, president of NT&T,
flew to New York to attend ACE discussions.
Samuel J. Briskin, Columbia vice-president
in charge of west coast activities, to
the New "York home office.
PRODUCER KUDOED — Irving H.
Levin, right, is pictured as he received
the .Award of Merit for "outstanding
achievement in the field of motion
pictures" from Mrs. William A. Burk.
president of the Southern California
Motion Picture Council, for his production
of "Hell to Eternity," an Atlantic
Pictures film for Allied Artists. Shown
with them is Harry L. Mandell, production
executive on the picture.
Comic Gorshin Gets
Fourth MGM Role
HOLLY"WOOD—Newcomer Frank Gorshin
has hit the jackpot at MGM. The
young actor-comic was signed for his
fourth successive film at the Culver City
lot. a top role in Joe Pasternak's "Midnight
In Paris." Prank just finished filming
"'Where the Boys Are" and "Ring of
Fire." while "Bells Are Ringing" is in
current release. In addition, he has a role
in United Artists' "Studs Lonigan." soon to
be released.
Charles Drake was Inked by producer
Ross Hunter for a featured role in "Back
Street." Ross Hunter-Carrollton production
for Universal release which stars Susan
Hayward. John Gavin and Vera Miles.
* * *
Nobu McCarthy. Japanese actress who
scored In Mervyn LeRoy's "Wake Me When
It's Over." has been signed by MGM to fill
one of four stellar roles in "Spinster."
She joins Shirley MacLaine, Laurence
Harvey and Jack Hawkins in the film.
* * +
Zenith Pictures has signed James Brown
to star in "Outlaw Brother." rolling October
12 for United Artists release. Edward
L. Cahn directs the Gerald Drayson
Adams-Richard Schayer screenplay for
producer Robert E. Kent.
* « *
Linda Cristal has been borrowed from
U-I to play one of the two feminine leading
roles in "Two Rode Together," John
Ford production for Columbia release. She
appears with James Stewart and Richard
Widmark in the fUm.
Filming in Bavaria
HOLLYWOOD—"The Cross in White,"
an original by Leo A. Handel, has been
added to Fred Gebhardt's independent
slate. To be shot on location in Bavaria
next year, it follows "The Starmaker" on
the producer's schedule.
'Priest' Debut Early
Next Year in Missouri
HOLLYWOOD—A two-city world premiere
will be held early next year for
United Artists' "The Hoodlum Priest," according
to coproducer William Wood whose
Murray-Wood Productions lensed the picture.
In addition to a benefit premiere in
St. Louis for the Father Dlsmas Clark
Foundation, the feature will be shown on
the same date at the Missouri state penitentiary
in Jefferson City.
Don Murray stars in the title role and
Irvin Kcrshner Is directing the film based
on the life and experiences of the Rev.
Charles Dismas Clark. SJ. the St. Louis
priest who has become a national figure
through his work in rehabilitating former
convicts.
• • *
Oklahoma Gov. J. Howard Edmondson
and MGM announced the world premiere
of Edna Ferber's "Cimarron" will take
place in Oklahoma City December 1 as
the climax of a two-day celebration
throughout the state. The Midwest Theatre
has been selected for the invitational
event.
Produced by Edmund Grainger and directed
by Anthony Mann, the film stars
Glenn Ford. Maria Schell. Anne Baxter.
Arthur O'Connell. Russ Tamblyn and Mercedes
McCambridge.
Lippert and SAG Settle
Their TV Pay Dispute
HOLLYWOOD—Producer Robert L. Lippert
and the Screen Actors Guild have
come to an agreement, with the producer's
okay on a new collective bargaining contract
ending a dispute that has been going
on since Lippert sold a block of post-
Aug. 1, 1948 films to television in 1952.
Lippert's new pact, his first since the
guild cancelled his contract in 1952. is essentially
the same as that made between
the guild and the Association of Motion
Picture Producers. He will make a lump
sum payment into the actors' pension and
w-elfare fund, but there will be residual
payments made for features he made between
Aug. 1. 1948 and Jan. 31, 1960.
which were sold to TV.
Lippert has not actively produced any
motion pictures since cancellation of his
SAG pact. However, he formed Regal
Films and. subsequently. Associated Pi'oducers.
Inc.. a few years ago. both finns
operating under a financing-releasing deal
through 20th Century-Fox. Lippert functioned
as liaison between the studio and
his own company on all production under
these banners. Recently, his name appeared
on the credit sheet of "Desire in
the Dust" as executive producer.
Title
Changes
Live Wire (20th-Fox)
LOVE.
Journey Into Danger i20th-Fox)
to NO RIGHT TO
to THE
FIERCEST HEART.
Secret Partner
PARTNER.
(MGM) to SILENT
Sappho. Venus of Lesbos
WARRIOR QUEEN.
iCol) to THE
W-2 BOXOFFICE :: October 10. 1960

MGM Has 22 Writers
At Work on Scripts
HOLLYWOOD—With 22 writers actively
at work on scripts for new MGM pictures,
studio head Sol C. Siegel has revealed that
at least five additional writers will be
added to the list during the next two weeks.
Among the scriveners now at work at the
Culver City studio:
William Inge, who is preparing "All Fall
Down."
Eric Ambler, winding up "Mutiny on
the Bounty."
Richard Brooks, at work on "Inamorata."
Ray Bradbury, on "The Martian Chronicles."
Ben Maddow, writing "Spinster."
Robert Ardrey and John Gay, completing
"The Pour Horsemen of the Apocalypse."
Arthur Sheekman, writing "Ada."
James Webb. "How the West Was Won."
John Michael Hayes, "Sweet Bird of
Youth."
George Wells, "The Golden Fleecing."
William Roberts, "Over the Rainbow."
Julius Epstein, "A Light in the Piazza."
John Paxton, "South of the Angels."
Valentine Davies, "The Seagulls."
William Driskill, "Voice at the Back
Door."
Charles Schnee, "Two Weeks in Another
Town."
Frank Gilroy, "Thy Will Be Done."
Charles Kaufman, "Bridge to the Sun."
Charles Beaumont, "Project 47."
Meade Roberts, "In the Cool of the Day."
Joe Pasternak Will Visit
Major College Campuses
LOS ANGELES—Producer Joe Pasternak
is developing the itinerary for a national
personal appearance tour on behalf
of the upcoming MGM release, "Where the
Boys Are." He will visit major college
campuses throughout the country prior to
the release of the Dolores Hart, Connie
Francis, George Hamilton, Yvette Mimieux,
Jim Hutton, Barbara Nichols and
Paula Prentiss starrer.
Henry Levin directed the picture, which
details extra-curricular college activities.
Esther Award to Debbie
HOLLYWOOD — Debbie Reynolds, for
her work in behalf of emotionally disturbed
children as three-time president of
the Thalians, was presented the "Esther"
award by the Beverly Hills chapter of
Hadassah at a luncheon in the Beverly
Hilton Hotel attended by approximately
1,000 women from affiliated Hadassah
chapters throughout the area. Mrs. Jack
Karp made the presentation.
Actor to Write Now
HOLLYWOOD—Bi-yan Forbes goes from
a guest starring role in Carl Foreman's
"The Guns of Navarone," Columbia Pictures
release, to an assignment to write
the screenplay for Cary Grant's next independent
venture, "One African Night."
Foreman encouraged the actor in a w-riting
career while he was working on "Navarone"
in London.
llC
XTRAORDINARILY analytical of and
llrl
I
articulate about the problems confronting
the independent producer
in today's motion pictm-e
market is producer-director-
writer
Robert Aldrich. He
recently completed a
salaried assignment
as megaphonist on
"The Day of the
Gun." starring Rock
Hudson and Kirk
Douglas, which was
produced under the
banner of the latter's
Robert Aldrich
Bryna Productions
for Universal-International
release. Like most of Hollywood's
nonconformists—and perhaps there are
too few of them—Aldrich has a pet aversion,
his being the current cost of distribution
if an independently made photoplay
clears through established channels. While
he often works at a salary, his first love is
independent production and he currently
is reactivating his own company. Associates
and Aldrich. with every confidence
that ultimately it will attain the ranking
that he has envisioned for it. Parenthetically,
the unusual arrangement of his
company's name is reflective of the man's
originality—and modesty. But before AAA
can attain the goal that Aldrich has determined,
it must, he opines, establish a
more generous and equitable distribution
deal than was existent in the past.
"The average independent producer
doesn't have a Chinaman's chance operating
under present day distribution methods
and costs." Aldrich declares. "He takes
all of the gamble as concerns his time,
talents and sometimes his own money while
the distributor takes no gamble whatsoever.
It's like being in a crap game and
playing with money while the other fellow
is playing with chips. That's one reason
why distributors will accept almost anything
offered to them. And that's why an
occasional excellent picture comes along,
a venture into which some producer, writer,
director or actor has poured his time, talent
and his unwavering faith. And when
the accounting is concluded the distributor
has grown richer, the creator poorer.
"Take for example 'The Big Knife' w^hich
probably was the most impressive feature
made by Associates and Aldrich. That film
cost $450,000. It was accorded good reviews
and was sufficiently provocative to
attract substantial patronage. I know that
it grossed three times what it cost but I
never got a dime out of it, although I devoted
six months of my time to writing,
producing and directing the feature. It is
just an illustration of the fact that the
independent producer has to hit a home
run everytime he goes to bat, while the
distributor can strike out and still make
money.
"Oh, there are a few ranking independent
producers—the Goldwyns. the Kramers,
the Selznicks. etc.,—w^ho have protected
themselves by securing belter percentage
deals from distributors than those given
middle bracket filmmakers. Still others
have tried to safeguard their interests by
retaining the services of a special representative
in New York but in my opinion
these so-called special representatives are
entirely ineffectual. During the course
of their operations they represent any
number of producers but in all cases they
are doing business with the same distributors.
Where do you think their interests
lie?"
The next photoplays on Aldrich's blueprint
are "Vengeance Is Mine," to be fabricated
in Italy, and "Cross of Iron," which
will be produced in England and Germany.
In each case they are to be financed in
those countries and Aldrich, in return for
his services as producer and director, will
be given the American rights to the pictures.
"This time I'm going to make some
money out of my efforts," he assm-edly asserts,
"Even if I have to take them under
my arm and peddle them myself. That's
been done in the past you know, and quite
profitably. In fact David O. Selznick had
the right idea about licking the high cost
of distribution when he established his own
Selznick Releasing Organization with exchanges
in only 11 of the larger cities. Unfortunately
Selznick did not produce
enough pictures to keep them operating.
"I think that the big. established distributors
are pursuing a near-sighted policy
by not giving a better financial break
to the middle-bracket, promising independent
producers. How else can they encourage
and help build sources of quality product
to replace and augment that which
they are receiving from today's echelons?
In other words, it is my opinion that for
the future good of the industry, the little
fellow should be given the same break
financially and percentagewise as the big."
Aldrich is known in Hollywood for his
constant battles with conservativ'e veterans
who seek to resist new methods of picture
making. Aldrich spent a dozen years learning
the trade, from production clerk up to
director, and his innovations are based on
a thorough familiarity with all the problems
of production. Among other properties
that he plans to make under the
trademark of his Associates and Aldrich
are "Angry Odyssey," about which he will
confer with Greek producer Michael Caccoyanis
later this year; "The Left Bank"
and "Too Late the Hero, " which he has
scheduled for production in Burma in the
latter part of next year; "Now We Know."
Halsted Welles' screenplay from a John
OHara story; "Two for Texas," a Western
written by Teddi Sherman and Aidrich;
"Pursuit of Happiness," and "The
Catalyst " from the London play by Ronald
Duncan.
Whether the innovational, sometimes
rebellious viewpoint that Aldrich has
brought to bear on production can make
a dent in distributional modus operandi
remains to be seen.
BOXOFFICE October 10. 1960 W-3

—
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—
——
—
— —
—
—
—
. . The
Market St.
Continues
Boom-boom Business
SAN FRANCISCO- •Psycho' has set another
house record at the Golden Gate by
going into its eighth week, the first picture
to do so in the 28 years the theatre
has been operating. "High Time." in the
second week at the Fox. hit 200 per cent,
a substantial increase over its first six
days. Opening "The Dark at the Top of
the Stairs." the St. Francis made second
place with 175 per cent. "One Foot in
Hell." playing nine days at the Warfield
due to change of future openings now set
for Satuidays, registered a strong 140 per
cent.
Average Is 100)
Crest— All the Young Men (Col), 2nd wk 175
Fox— High Time ,20fh-Fox), 2rvd wk 200
Golden Gate Psycho (Poro), 8fh wk 150
Orpheum This Is Cineromo (Cineromo), reissue,
Mth wk 225
Poromount House o* Usher (AlP), 2nd wk 125
Stoge Door School tor Scoundrels (Cont'l),
3rd wk 250
St. Froncis The Dork ot the Top of the Stairs
(WB) 175
United Artists Jungle Cot (BV) 150
Vogue The Sovoge Eye (Trons-Lux-Kingsley),
Ath wk
1 75
Worfield One Foot in Hell |20tti-Fox) 140
'Campobello' Hits 225
In Los Angeles Bow
LOS ANGELES—Despite the appearance
of several strong entries, business continued
on the downgrade for the week, no
doubt due in part to the Jewish high holidays
and to the toll of all the new television
shows making their debut. "Sunrise
at Campobello" came in at 225 per cent,
while arty "Land of the Soviets" did a
big 250.
Beverly Sunrise ot Compobello (WB) 225
Beverly Canon Hiroshimo, Mon Amour (Zenith)
8th wk 155
Corthoy Circle Con-Con (20th-Fox), 36th wk. !!l00
Chinese The Dork ot the Top of the Stoirs
(WB) 150
Egyption Ben-Hur (MGM), 45th wk 205
Fine Arts— Sons and Lovers (20th-Fox), 3rd wk. .135
Four
Star South Pacific (20th-Fox), reissue 25
Fox Wilshire, Hollywood, Worrens ond eight
drive-ins Under Ten Flogs (Poro);
The Boy Who Stole a Million (Poro) 105
Hillstreet, Ins— It Storted in Naples (Poro);
Prisoner of the Volga ;Para), 2nd wk. ...... 60
Hollywood Poromount Man With the Green
Carnotion (Citotion), 2nd wk 60
ideal
WAHOO is
the
boxoffice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. Skokie, Illinois
Loyolo, Vogue—High Time (20th-Fox);
13 Fighting Men (20fh-Fox), 2nd wk 65
Music HoII— I'm All Right, Jock (Col), 11th wk. 105
Ptx, Orpheum ond nine drivc-ins
The Sword and the Drogon (Voliont);
Devil's Commandment (Voliont) 140
Vista Continental Land of the Soviett
(Artkino) 250
Worncr Beverly Song Without End (Col) 195
Warner Hollywood Scorch for Paradise
(Cineromo), 35th wk 60
Ten Flags' Rates Best
Of Seattle Newcomers
SEATTLE— While "Ben-Hur" continued
to maintain a tremendous drawing power
as evidenced by a 185 per cent for its 35th
week at the Blue Mouse, "Psycho," which
has just completed its sixth week at the
Paramount, chalked up 150 per cent. Of
the several openers, only "Under Ten
Flags," at the Coliseum did much more
than average, with 150 per cent.
Blue Mouse Ben Hur (MGA/), 35th wk 185
Coliseum ^Under Ten Flogs (Poro) 150
Fifth Avenue High Time (20th-Fox), 2nd wk. ..120
Music Box BoHle of the Sexes (Cont'l) 75
Music HoII— The Subterraneans (MGM) 80
Orpheum The Angel
Poromount
Wore Red (MGM) 60
Psycho (Poro), 6th wk 150
All Portland Houses
Do Better Than Par
PORTLAND—First runs, with the exception
of "Ben-Hur" which was still at
250 in its 39th week, were far short of
sensational here—although "Psycho" still
rated 150 in an eighth week and all firstrun
houses reported above-average scores.
Aladdin The Magician (Jonus) 1 25
Broadway Psycho (Poro), 8th wk 150
Fox The Sword and the Dragon (Valiant);
Cosmic Monsters (Valiant) 125
Music Box Ben-Hur (MGM), 39th wk 250
Orpheum High Time (20th-Fox);
The 39 Steps (ZOth-Fox), 2nd wk 125
Paramount Under Ten Flags (Poro);
The Boy Who Stole o Million (Poro) 110
"Dark' Registers 150%
At Denver Paramount
DENVER—Business here was spotty in
the extreme, the long runs of "Ben-Hur,"
"Carry On, Nurse" and "Strangers When
We Meet" continuing at productive levels,
while "Sons and Lovers" and "High Time"
sagged noticeably in subsequent weeks. By
far the best opener was "The Dark at the
Top of the Stairs" which reached the 150
per cent mark at the Paramount.
Aladdin Sons and Lovers (20fh-Fox), 3rd wk. ... 75
Centre High Time (20th-Fox), 2nd wk 90
Denham Ben-Hur (MGM), 25th wk 250
Esquire Corry On, Nurse (Governor), 20th wk. ..125
Lokeshore and Centennial drive-ins, Gothic,
Federol (doy-ond-dote) Seven Ways From
Sundown (U-1); Between Time ond Eternity
(U-l) 100
Orpheum Psycho (Poro), 7th wk 120
Paramount The Dork at the Top of the Stoirs
(WB) 150
Towne Strangers When We Meet (Col), 9th wk. .100
'Exodus' Advance Sale
Sets Wilshire Mark
LOS ANGELES—"Exodus" has rolled up
a sale of approximately $126,000 for its
roadshow run at the Pox Wilshire Theatre,
establishing the largest advance for any
single reserved-seat engagement in the history
of the Los Angeles area, according
to Roy F. Evans, first-run district manager
for Pox West Coast Theatres.
The Otto Preminger production, which
will receive an invitational premiere December
21. has 25 nightly performances
sold out completely through group sales,
with 19 other nights partially taken over
by sponsoring organizations and individual
orders. Evans said that additional sales
during the next three months are expected
to double the present advance sale.
DENVER
^Iic Vogue Art Cinema is being redecorated.
New carpets and draperies
are being installed by Bob Tankerslcy of
Western Service & Supply
Klein, former general
. . . Richard
manager of Black
Hills Amusement Co. w-ith headquarters in
Rapid City, S. D., has purchased the Fox
Theatre in Longmont, Colo. Klein is moving
his family to Longmont and will take
over the theatre there November 1.
The importance of a theatre to a small
community can be illustrated by the reopening
of the Star at Imperial, Neb. All
merchants in the town suffered a noticable
slump in their business when the theatre
closed last spring due to poor patronage.
The merchants met the problem by organizing
the Imperial Businessmen's Ass'n,
which raised funds to reopen the theatre.
Newton Lippitt is acting as manager of the
Star for the association.
Seen on Filmrow were Dr. W. E. Scott.
Rio Theatre, Meeker: Bob NeLson, Liberty
Belle at Leadville; Palmer Allen, Del Mar
at Morrill, Neb.; Tom Poulos, Paonia; John
Sawaya, Strand in Trinidad; Carman Romano,
Rex at Louisville, Colo.; C. Grigsby,
Ute at Strausburg; Sam Feinstein, Kar
Vu Drive-In. Brighton; Howard Campbell
and Larry Starsmore. Westland Theatres.
Colorado Springs; Bob Heyl, Wyoming at
Torrington, and R. L. Stanger. Evans
Drive-In.
The Paramount Theatre advertised for
"2,000 good old-fashioned gossips" to attend
a special screening of "The Dark at
the Top of the Stairs" . return of
summer weather has granted the drive-ins
an upturn in business. Several are trying
weekend dusk-to-dawn programs, taking
advantage of the Indian summer weather.
Standard Time Group
Is Formed in Colorado
DENVER—The Colorado Ass'n for Standard
Time was organized here by representatives
of the Farm Bureau Federation,
Denver Motor Court Ass'n. the State
Grange, Bowling Alley Proprietors Ass'n,
the Colorado Council of Motion Picture
Organizations and several other groups.
The organization intends to fight the
daylight saving time proposal which will
be voted upon in the general election in
November. A similar proposal was defeated
in the state legislature two years ago, but
later sufficient signatures were secured on
petitions to insure the proposal being
placed on the November ballot.
The Association for Standard Time contends
that changing the clock will result
in utter confusion due to the fact that all
of the other states which surround Colorado
are remaining on standard time.
Plans Film on Indians
HOLLYWOOD—Prejudice problems of
the American Indians will be the subject
of a theatrical picture to be made by Herman
Rush. In association with Heritage
Productions, Rush is in Hollywood to complete
preparations for the film, as well as
for a television series based on the Dick
Powell 1944 feature It Happened Tomorrow,
a United Artists release.
W-4 BOXOFFICE October 10, 1960

. . Many
. . The
. . Mel
. . Back
. . Ronald
. . Fred
. . The
SAN FRANCISCO
T^arius Milhaud, French composei'. has accepted
a -special judsins post with the
San Francisco Fihii Festival, director Irving
M. Levin announced. Milhaud's fame is
based on a wide range of polytonal composition,
Levin said. His compositions,
some of which occasioned riots in the concert
halls, have been performed all over
the world.
Patrons attending the British "School
for Scoundrels" w'ill be given a "Diploma
of Lifemanship" in the lobby of the Stage
Door Theatre . theatre parties are
being organized for "Sunrise at Campobello"
which premiered Thursday i6) at
the Marina Theatre . . . "High Time" was
suspended for one day at the Fox

. . Also
Republic Is Building
22nd Sound Stage
HOLLYWOOD — Republic Studios Is
building a new sound stage to provide additional
facilities for the lot's upped production
activities, bringing to 22 the total
number of stages available at the film factory.
More than $100,000 is to be spent on
the new stnicture. which is to have 200,000
cubic feet interior capacity.
While much of the booming activity at
the valley studio is concerned with television,
Daniel J. Bloomberg, vice-president
and studio manager, said the new stage
will be designed to attract independent
producers of both TV and feature films. He
pointed out that several independents
filmed there last year and that the studio
has pacts with numerous others at this
time.
Currently. American International is
filming its "Master of the World." Vincent
Price starrer, at the lot.
SEATTLE
^^illiam J. Devaney, MGM division manager,
was here from Los Angeles.
Sam S. Davis. MGM manager, left the
hospital and is recuperating at home . . .
Willard Coughlin. Post-Intelligencer critic
in the film industry, was seriously ill . . .
"Spartacus" is scheduled to open Christmas
Day at the Music Box . . . Barbara
Sharpe. Paramount secretary, vacationed
in Washington. D. C.
Kay Clonts, secretary at Buena Vista.
was vacationing in Honolulu . vacationing
were Celia Blatt. 20th-Fo.x booker,
and Helen Reynolds of Saffle's. who are
touring California and Nevada . . . Dwight
Spracher returned from an extended trip
following the TOA convention in Los Angeles.
Filmrow callers included Howard Mc-
Ghee of Midstate: Henry Michael, over
from Tacoma where he operates the Cameo
and Shell, and Pat Tappan from Moses
Lake.
Jacob Karp to Veepee
HOLLYWOOD—Jacob H. Karp. representing
the executive branch on the board
of the Academy of Motion Picture Arts
and Sciences, has been elected second vicepresident
of the Academy, filling the vacancy
created by Valentine Davies. who
moved up to Academy president on the
death of the late B. B. Kahane. Wendell
R. Corey moved to first vice-president
from second vice-president.
TOP QUALITY
FAST SERVICE
liinffBlH
GtKKY KAtSKI, fKtS.
IMIITI0NPIG1URESERVICECII.I
125 HYDE ST.- SAN FRANCISCOi.CALIF.
Gentilly In New Orleans
Charming in New Decor
NEW ORLEANS—The redecoralfd Gentilly
Woods Theatre can boast it is the
finest and the smartest movie house on
the boulevard.
Following new decor by Gilhaud. one
looks on an exotic vista of gold, black and
white when entering the siwcious 50x30
outer lobby. Before its transformation this
was Just a big. wide empty space housing
only the concession bar. drink dispensers
and the ticket stubs receptacle. Now it is
a strikingly beautiful area with furnishings
of excellent taste.
The new decor extends back to the auditorium
with the walls between outer lobby
and the auditorium rebuilt with pliable
wallboard and embellished with a marble
figure design in gold, black and white like
the outer lobby. The ceiling was lowered
and tinted in yellowish bronze, with pure
crystal lighting fixtures glittering from
the ceiling. Wall lighting comes from
French Quarter type lamps.
On the lounge floor is a luxurious golden
colored carpet. Golden framed prints by
Frazer adorn the walls, and marble statuettes
of Grecian. French and Italian designs
appear in built-in pedestals in corners.
Full-size sofas, love seats and chairs
complete the furnishings.
Conspicuous is the rebuilt concession
bar. There also is a coffee bar. Adding elegance
to the auditorium are two-foot high
planters inserted in the side walls, in
which statuettes similar to those in the
lobby are visible, with soft lights glowing
in the niches.
Harold Bailey and Lawrence C. Bethea
jr.. owners, changed their scrsen policy
with the reopening—from general run of
subsequent run pictures to first run of
selective product. Admission was tilted to
$1.25. The reopening picture was "Room
at the Top." and boxoffice returns were at
a peak the first two weeks.
Also booked are "The Brothers Karamazov"
and the Russian production of
"Romeo and Juliet."
Harry Rose Now Managing
Loew's Brooklyn Alpine
BRIDGEPORT. CONN.—Harry A.
Rose,
manager of Loew's Majestic Theatre 16
years, recently took over the same circuit's
de luxe Alpine Theatre in Brooklyn.
Rose had been associated with Loew's
theatres here for the last 22 years, starting
with 1938 when he came from Providence
to become manager of the now demolished
Globe Theatre.
In 1944. when Morris Rosenthal was
shifted to New Haven to manage Loew's
Poll in that city. Rose moved across Main
street to replace him. He also served
briefly at the former Lyric and did relief
work at Loew's Poll.
Prior to entering the theatre executive
field. Rose and his wife were teamed in a
vaudeville act known as the "Klever,
Klassy Kouple." They have made their
home here at 917 Williams St. and have
one son, Sheldon, who also lives here.
Mrs. Frances Augustine, longtime assistant
to Rose at the Majestic, has taken
over as house manager. She will work
closely with Manager Alfred Domian of
Loew's Poll, who will supervise the operation.
PORTLAND
Dcx Hopkins, National Theatres Portland
ana manager, convalescing following a
fall at his home two weeks ago, was scheduled
to leave the hospital for home. Hopkins
fractured both legs in the 20-foot fall.
Thf;atre stagehands have constructed a
special trapeze so that he can hoist himself
out of bed and into a wheel chair
while at home. The report is that he will
not return to his office for several weeks.
Victor Borge packed the Paramount to
near capacity. A surprise was another pianist,
a member of the New York Philharmonic
on leave. The next attraction
at the Paramount is British film star Elsa
Lancliester. presenting an evening of songs
and readings . . . David Kory, young Allied
Artists contractee who plays the title
role in "Dondi." was here accompanied by
Blake McVeigh of AA; his mother, a former
Roxy theatre dancer; his 11 -year-old sister
Patricia and a Los Angeles school
teacher. The boy made the rounds of television
stations and newspapers. He made
an excellent impression.
Motion picture and television personalities
were guests of Ginny Simms. operating
a plush theatre restaurant and motel
at Ocean Shores, a luxurious "planned resort"
at Oyhut on Copalis beach, 18 miles
west of Hoquiam-Aberdeen, Wash. They
were flown up by Western Airlines jet from
Hollywood to Seattle, a two-hour flight,
and then taken by special plane to the
Hoquiain airport where they were driven
to the resort. Guests included Arlene
Dahl, Marvin Miller, Peter Brown. Barbara
Luana. Bob Conrad. James Brown.
June Lockhart, as well as a lineup of Hollywood
writers, publicists and TV executives.
Lee J. Cobb Latest Star
Cast in 'Four Horsemen'
HOLLYWOOD—Lee J. Cobb has been set
to portray Glenn Ford's 80-year-old
grandfather in "The Four Horsemen of the
Apocalypse," Julian Blaustein Production,
directed by Vincente Minnelli.
The Ibanez novel is slated to go before
the cameras next month in Paris, with
Cobb joining an all-star cast of Ford, Ingrid
Thulin. Charles Boyer, Paul Lucas,
Claude Dauphin and Yvette Mimieux.
Teenage Soldiers Subject
For World War II Film
HOLLYWOOD — Richard Zanuck has
bought Richard Matheson's novel, "The
Beardless Warriors," dealing with the
American teenage soldiers who fought in
World War II, and will produce it independently
for 20th Century-Fox release.
Matheson is set to screenplay the project,
which is slated to get started early
next year.
THEATRE POSTER SERVICE
OKLAHOMA CITY,
OKLA.
625 Wcsf California — Phone CE 2-9900
The largest poster service in the country at
your service. 35 years in the business, no
•: infracts necessary.
W-G BOXOFFICE October 10, 1960

I
—
Theatre Executives Turn Reporters,
Cite Fine, New Screen Offerings
MIAMI—The Sunday, September 25,
magazine section featured several articles
written by local theatre executives, including
Harry Botwick. Florida State Theatres,
and Lillian Claughton, owner of the
Claughton theatres. The Botwick contribution
was headed "Miami Area Movies
Match Any in U. S."
"South Floridans are to be envied by the
rest of the country when it comes to motion
pictures for here in greater Miami we
have keen competition among the nation's
outstanding exhibitors staffed by the finest
manpower to be found anywhere," he
wrote.
"We welcome these challenges for your
amusement dollar because it keeps us constantly
on the alert to satisfy you, the
moviegoing public—and above all else, your
entertainment is our only reason to remain
the biggest and the best.
"The list of truly outstanding pictures
to be presented during the coming months
is probably the most impressive Hollywood
has produced in the past ten years."
Mrs. Claughton had this to say: "Due to
a highly competitive situation created in
recent years in the motion picture industry,
most people do not realize that theatres
must bid against each other for every
picture that is released. Each new film is
screened in advance by top executives of
all the local theatre chains, bids submitted
for each theatre and pictures are awarded
to the highest bidder by the film companies,
picture by picture.
"In the Coral Gables area, where
Claughton has the Trail Theatres, there are
five theatres bidding against each other
for every release, and there just aren"c
enough pictures for that many houses to
be booked very far in advance.
"It's mighty hard to get pictures, and
there are times when we don't know what
we'll be showing the very next week.
"That's the rough side of our business,
but there's a good side, too. Not long ago
there were many predictions of doom
sounded for our industry—television was
going to put all theatres out of business
our buildings would became bowling alleys
or supermarkets. Today, all that has
I
I
setiCffnG
changed and we can truthfully say that
movie attendance is better than ever. We'll
have to qualify that statement however,
and say that movie attendance is better
than ever—when the picture is really gooJ.
"It is now a fact that when we give the
public a good picture they attend in much
larger numbers than ever. Television has
made people more selective. They no longer
say 'Let's go to the movies'; they now
say 'Let's see what's showing at the movies,"
then they check the newspapers and
if they don't find one that's really good
they stay at home. But if there's a good
movie showing then they don't let TV
or anything else keep them away from it."
"The motion picture industry is definitely
on the upgrade," concluded Mrs.
Claughton. "It is able to hold its own
against all other forms of entertainment
competition. This is further proved by the
fact that a number of large new theatres
are currently being built in Florida. We
repeat, movie attendance is better than
ever."
21 Theatres for 'Lonigan'
LOS ANGELES—Phillip Yordan's United
Artists release, "Studs Lonigan," has been
booked into a 21 -theatre run here starting
October 19. An all-out radio and TV
campaign will back the engagement. Frank
Gorshin, Venetia Stevenson, Dick Foran
and Jay C. Flippen star in the film, with
Christopher Knight playing the title role.
Irving Lerner directed.
Francis Lyon to AA Again
HOLLYWOOD—Francis D. Lyon will direct
"Reckless, Pride of the Marines,"
which Lester A. Sansom will produce for
Allied Artists. Lyon's assignment marks his
return to AA where he megged "The Oklahoman,"
a Joel McCrea starrer, for producer
Walter Mirisch.
Fox Pact for Steve Forrest
HOLLYWOOD—Steve Forrest has beer
signed to a one-picture-a-year contract b
20th Century-Fox.
n 2 yeors for $5 D
n Remittoncc Enclosed D Send Invoice
THEATRE
STREET ADDRESS
1 year for $3 D 3 yeors for $7
TOWN ZONE STATE..
NAME
POSITION
H lffiHi THE NATIONAL FILM WEEKLY S2 issues a year
825 Von Brunt Blvd., Kansos City 24, Mo.
'DONDI' TRIO — Accompanied
by
his mother Diane, a pretty blonde exdanccr
in the Rockettes; his 11 -yearold
sister Pat; Blake McVeigh, Allied
Artists, and a school teacher, David
Kory flew into San Francisco via jet
for the first stop on his 35-city tour
in behalf of "Dondi," AA film in which
he stars, slated for Christmas release.
The tour will end in New York City
around Thanksgiving, where he will
ride in Macy's big toy parade. His
schedule here included a round of public
appearances, in addition to sessions
with his teacher. Shown above
are Patricia and David with their
mother.
Fox Circuit Starts
Workshop Series
LOS ANGELES—Fox West Coast Theatres
is setting up a weekly picture-selling
workshop for theatre managers to increase
exploitation and promotion on the local
level, it was revealed by William H. Thedford.
Pacific Coast division manager.
The first session of the workshop was
held Wednesday (5) with 21 managers in
the Long Beach ai-ea. Paul Lyday, PWC
exploiteer, and Pay S. Reeder, advertising-publicity
director, conducted the
session.
Plans are to have evei-y manager in the
Pacific Coast division participate in such
a workshop once evei-y six weeks. He said
the purpose is to formulate concrete plans
for action on pictures which will play
circuit's houses three to six weeks following
the workshops.
A similar program has been carried on
in the Great Plains area, as revealed at the
recent TOA convention here, as well as by
FWC's Salt Lake City units. The latter,
under the direction of Robert Selig, have
proven veiT successful in selling films in
this area.
Chicago Navy Pier May
Become Fun Center
CHICAGO—Plans are in motion to return
the Navy Pier into a big amusement
center, with a motion picture theatre as a
feature. Richard Daley, mayor, has sent
some of the city's representatives to Atlantic
City to observe operations of the
Ocean-front spot there. Currently the University
of Illinois is using a part of the
pier area. The idsa has the backing of the
Association of Commerce, which views the
pier as a pem.anent tourist attraction
center.
BOXOFFICE :; October 10, 1960 W-7

—
Ideas still
pay!
Anyone can find
ideas,
but successful exhibitors
make ideas work for them *
Whether you create, collect
or adapt ideas, the main
thing is to keep them stirring
to build business for you.
From Cover to Cover —
BOXOFFICE Brims with Helpfulness
*One exhibitor collected BOXOFFICE
Stories on Children's Shows, and has
boosted matinee business 100% by
adapting them for his own theatre.
As never before, better methods pay good lures—every day in every way . . . For good
dividends in show business. Men in high ideas in the news and in the service departplaces
and men in low places all have ments, read and use each issue of
learned that it pays cmd pays to promote pic-
BOXOFFICE
Nine Sectional Editions - To Fit Every Distribution Area
W-8 BOXOFFICE :: October 10, 1960

—
—
—
—
—
4
'Dark' and 'Usher' Big
In Chicago Openings
CHICAGO—"The Dark at the Top of
the Stairs" made headline news as a newcomer
at the Chicago. At the Roosevelt,
"House of Usher" had a nice opening.
"Song Without End" continued its big
business.
(Average Is 100)
Carnegie Aporajito (Harrison) MO
Chicago The Dork at the Top of the Stairs (WB).215
Cincstoge Miracle of Fotimo (WB), reissue,
2nd wk 180
Esquire The Captain's Table (20th-Fox), 2nd wk. 150
Loop Rosemory (F-A-W), 3rd wk 135
Monroe Music Box Kid (UA);
Noose tor a Gunmon (UA) 1 55
Oriental Under Ten Flags (Para), 3rd wk 170
Palace Can-Con (20fh-Fox), 24th wk 165
Roosevelt House ot Usher (AlP) 200
State Lake Hell to Eternity (AA), 4th wk. ...165
Todd Ben-Hur (MGM), 41st wk 180
United Artists— Song Without End (Col), 2nd wk. 215
Woods Let's Moke Love (20th-Fox), 2rxJ wk. . ..200
World Playhouse Three Penny Opera (SR),
3rd wk 150
'Cinerama' Dominates
Indianapolis Scene
INDIANAPOLIS — Business in general
was slow at first-run theatres last week,
except at the Indiana, which reopened to
large crowds with the first state showing
of "This Is Cinerama." It reports a big
advance sale. "High Time" was getting
modest results; "Past and Sexy" failed to
catch.
Cinema A Summer With Monica (SR);
Adam and Eve (SR) 75
Circle High Time (20th-Fox) 115
Esquire Private Property (Citation-SR), 2nd wk. . 85
Indiana This Is Cinerama (Cinerama), reissue.. 250
Keith's Let's Make Love (20th-Fox), 2nd wk. ... 90
Loew's Fast and Sexy (Col);
As the Seo Rages (Col) 85
Lyric Ben-Hur (MGM), 30th wk 100
Kansas City First Runs
Sweat Out Dull Week
KANSAS CITY—A gesture in the direction
of pulling "Carry On, Nurse" in favor
of "Carry On, Sergeant" at the Fairway
was sufficient to set "Nurse" for two more
profitable weeks. A multiple day-and-date
first sub-run showing of "Psycho" at 17
indoor and drive-in theatres in the metropolitan
area seemed to syphon off a goodsized
chunk of normally first-run business
during the week. The Bardot film at the
Kimo was holding up very well in a second
week.
Copn Ben-Hur( MGM), 35th wk TOO
Fairway Corry On, Nurse (Governor), 13th wk. .150
Kimo Come Dance With Me! (Kingsley-Union),
2nd wk 200
Midland Fast and Sexy (Col);
The Nights of Lucretio Borgia (Col) ICO
Paramount Under Ten Flogs (Para) 105
Plaza Sons and Lovers (20th-Fox), 2nd v/k 120
Roxy Ocean's 11 (WB), 6th wk 10(1
Uptown ond Granada House of Usher (AlP^,
2nd WK 130
A 1,500 Seater Start Soon
CHICAGO—Morton Fink reported work
will start this month on a 1,500-seat theatre
on Milwaukee avenue and Golf road.
Helco Engineering Co. has the building
contract.
Allied of Indiana Opens
Annual Rally Tuesday
VOTING WITH CORN—Paul
Reynolds,
chief of concessions for Tumer-
Farrar Theatres, holds two popcorn
boxes such as are being distributed by
Blevins Popcorn Co. in its Presidential
Popcorn PoU. Reynolds asserted
the popcorn poll has substantially increased
his concession business, and
even stimulated attendance a bit.
Bomb Goes Off Close
To Disputed Theatre
>
EAST CHICAGO, IND.—A black powder
bomb exploded Tuesday 1 near the Vic
Theatre, whose owner had been involved
in a dispute with a union over film projectionists.
Police said some windows were
broken in an apartment building near the
small theatre where Joe Auksel, Hammond,
runs his own projector, showing only
Spanish-language films. No injuries were
reported.
Auksel said he and his son, who helps
him, have received threats purporting to
come from Motion Picture Operators Local
133, Hammond, for refusing to hire a
union projectionist. Auksel said his business
is too small to warrant one. Union
officials could not be reached for comment.
Canteen Issue Postponed
CHICAGO—Automatic Canteen Co. has
temporarily postponed its proposed common
stock subscription offer to stockholders.
Board chairman Nathaniel Leverone
said recent acquisitions had substantially
increased the size and complexity of the
resignation statement. He added that an
unusual work load made it impossible for
the Securities and Exchange Commission
to complete its investigation in time for
the originally scheduled offer date, which
was to have been Friday. September 30.
INDIANAPOLIS — The second annual
Ohio Valley indoor and outdoor theatre
convention sponsored by Allied Independent
Theatre Owners of Indiana will be
held at the Marott Hotel here Tuesday
and Wednesday HI, 12 1.
Indiana Film Transit will host a cocktail
party preceding the association dinner
Tuesday evening.
The convention speakers will emphasize
business building, showmanship and concession
merchandising, including operation
of drive-in playgrounds, go-kart
tracks and miniature golf courses.
The pay television system being developed
at Etobicoke. a suburban Toronto
area, will be described.
Special talks will be devoted to the upcoming
Indiana general assembly and the
Allied campaign for reduction of the gross
income tax paid by exhibitors.
Herb Jeans Plans Mart
In Northside Columbia
COLUMBIA, MO. — Plans for a new
.shopping center in the north part of
Columbia with 150,000 square feet of floor
space and parking facilities for 1,600 cars
have been revealed by Herbert Jeans, president
of Herbert Jeans, Inc., which will own
the center. Jeans is well known here as a
drive-in theatre operator.
The shopping center will be bounded by
Interstate Route 70, Business Loop 70 ' formerly
Highway 40'. Parkade boulevard and
the Lee-Del trailer court. The site contains
20 acres.
Jeans said that the Parkade Drive-In
Theatres, which is on the northern part of
the shopping center site, will be moved to
a new location this fall. He said he has
obtained an option on a new- site, but did
not disclose its location. The Parkade
Drive-In was opened at its present site
eight years ago when Jeans and his family
moved here from Warsaw.
Construction on the shopping center is
scheduled to begin next March 1 and the
proposed opening date is next October 1.
Although the center will be the property
of the Jeans corporation, it will be developed
by George Staples jr.. of Charleston,
who will obtain tenants for the new
shopping area. Staples has specialized in
development of shopping centers for ten
years including those at Cape Girardeau
and Poplar Bluff. He is now developing a
center at Paducah. Ky. The stores in the
center will be built around an enclosed
pedestrian mall which will be heated in
the winter and air-conditioned during
warmer months.
thejSStre equipment
442 N. ILLINOIS ST., INDIANAPOLIS, INO.
"Everything for the Theatre"
Managers Swap Jobs
CHICAGO—Pete Pisano and Herb Frank
exchanged managerial posts in order to
be nearer to their respective new homes.
Pisano, who managed the Avalon for the
past ten years, transferred to the Highland
as manager. Frank went to the Avalon.
We
Parts

Updating of Evanston, III,,
Theatre
Leaves No Place for Gaudiness
CHICAGO—When the Evanston Theatre
emerges from its current face-liftlnR pro-
Kram. it will be as streamlined as its
highly popular program schedule. Lester
Stepner. manager of the north suburban
house, said the modernization plans are
geared to meet all the requirements of
modern-day decor, with emphasis on the
clean lines of up-to-date architectural concepts.
He said Louis E. Fideler. the architect,
made it a point to erase any signs
of the gaudiness which is often associated
with movie house design. Fideler is also
carrying out the same streamlined theme
for the adjoining stores, thus enhancing
the full block in which the Evanston is
located.
The marquee which served the Evanston
since July 1955 will be replaced with a
.
WAHOO i(
th*
ideol boxofflce attraction
to increase business on your
"off-nights".
Write t»»eJay for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
1750 Oakton St. SkekU, lllinoli
H
U

. . The
. . The
L.A. Bramsons Acquire
Wellington, Kas., Regent
WELLINGTON, KAS.—The Regent Theatre
here has been sold by Dewey Utterback,
who had owned and operated the
business since March 15 this year. Mr. and
Mrs. L. A. Bramson. who recently moved
to this community from Victorville. Calif.,
have taken over the lease on the theatre
and have purchased the theatre equipment.
The Bramsons have several years' experience
in the theatre business, having
owned and operated theatres in Iowa and
South Dakota. For the past three years
they have operated a hotel in Victorville,
and they still maintain their business interests
there. Mr. and Mrs. Bramson have
two childi'en: Lee, 8, and Lynn, 6.
Utterback will continue to operate the
Chisholm Trail Drive-In Theatre in Wellington
and expects to be kept busy looking
after his other business interests here.
Prior to Utterback's purchase of the theatre
last March, the Regent had been operated
by Fox Midwest Theatres for 30
years. It has long been one of the leading
movie houses in this area and was one of
the first to install a modern cooling plant
and the latest in Cinemascope equipment.
The Bramsons are operating the theatre
full time on a two-change policy, and are
being served by Fred Harpst, independent
booker.
FMW Sells Two Houses;
Acquiring Drive-ins
KANSAS CITY—Fox Midwest Theatres,
division of National Theatres and Television.
Inc.. has sold its Fox Theatre at Sedalia
to Commonwealth Amusement Corp.
and the Auditorium at Marshall to Leo
Hayob. Commonwealth now operates the
Uptown and 50-Hiway at Sedalia. but will
close the Uptown October 22, one week
after taking possession of the Fox. Hayob
now operates the Mary Lou at Marshall.
Fred Souttar, supervisor of the Fox
Midwest division, referred to these transactions
as being in keeping with the recently
announced plans of NT&T to concentrate
its theatre operations in the larger
cities. Also, he said, they are expanding
into the drive-in field, with several properties
leased and others under consideration.
Under the consent decrees, approval for
these acquisitions will have to be obtained
from the Department of Justice, Souttar
said.
Associated Theatres Buys
Adrian, Mich., Drive-In
ADRIAN, MICH.—Purchase of the Lenawee
Auto Theatre, one of this city's two
drive-ins, has been announced by Associated
Theatres of Cleveland. The new owner
will begin operation in the spring.
Leroy Kendis. Associated Theatres vicepresident,
said his firm acquired the property,
business and equipment in a deal involving
about $100,000.
The theatre was purchased from Robert
Tuttle and Donald Swenk. both of Adrian.
They had owned it for the last four yeai.s.
Kendis said Associated Theatres plans to
spend between $25,000 and $30,000 on improvements
during the winter. He said the
capacity will be increased 100 cars, making
a total capacity of 600.
ST .
LOUIS
^Convertibles spilliii); over with noisy
"ghosts" roamed downtown St. Louis
streets last week, with the "ghosts" periodically
leaping out of the cars to pass
out handbills among the amused pedestrians.
The handbills, of course, announced
the opening of "13 Ghosts" at Loew's
State. Yates Oldsmobile loaned the convertibles.
In another promotion Shadrick,
a sizeable lion cub, and the tenth ghost,
entertained children at Cardinal Glennon
Hospital under the careful supervision of
his trainer Harvey Jackson. Candy and
masks were passed out to the youngsters
during the show. The hospital visit received
photo coverage in the daily papers.
.
The Union Theatre here was closed
permanently, as did the Majestic in East
St. Louis Victory Theatre, closed
since December 1959. was reopened October
7 for Friday. Saturday and Sunday operation
The Diane Drive-In. Carlinville,
. . . 111., closed for the season.
The Varsity Theatre was reopened October
5 with "School for Scoundrels" and
"Separate Tables." Grace Piccioni. owner
of the Apollo Art Theatre, purchased all
the Varsity equipment, name, operation
and goodwill from Joe Ansell. It was closed
for redecoration for two weeks. The Varsity
will be booked by Ray Parker and
Jim Damos.
The cast and crew of "The Hoodlum
Priest" a United Artists production starring
Don Murray in the title role, have
returned to Hollywood . Mattoon
Theatre. Taylorville. 111., closed.
The Missouri -Illinois Theatre Owners
board held its first meeting of the new
MITO year. Jim Damos gave a financial
report on the MITO convention. Delegates
to the national TOA convention reported
on that affair. Present were Ray Parker,
president: Wesley Bloomer, vice-president;
Tommy Williamson, Eddie Clark, Charlie
Goldman, Phil Nanus. Jim Damos and Jim
James. The next meeting will be November
1 in Belleville.
Stan Smith, Columbia salesman, vacationed
in New York . . . Martha Schmidt,
Columbia staffer, returned to work after
an illness that struck her while she was
on a vacation July 4 . . . Seen on Pilmrow
were Louis Odorizzi. Staunton. 111.; Forrest
Pirtle, and Paul Horn. Jerseyville;
Eddie Clark, Metropolis, and Mrs. Freida
Paul, Carlinville.
"Blood and Roses," a Paramount release,
is a supernatural suspense drama set
against the background of modern Rome.
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BOXOFFICE October 10. 1960 C-3

KANSAS CITY
^elbert su-wart, who had managed the
Sands and Doric theatres at Elkhart,
Kas.. for K. W. Pieratt. died September 18
following a heart seizure. He was only 42
years old.
LonBtimc exhibitor O. C. Alexander of
the Kansas Theatre, Kiowa, is in the hospital
there, according to a note Dorothie
Warnckc of Buena Vista receiverl a few
days ago from Mrs. Alexander. The note
goes on to say that Alexander underwent
surgery on the 14th and 21st of last month,
and although feeling somewhat stronger,
was to remain in the hospital at least until
the 15th of this month. He entered the
hospital September 6.
Virgril and Pearl Harbison of Tarkio Theatre,
Tarkio, are the proudest grandparents
in the world, according to Al Adler, MGM
salesman. Their daughter Patricia and
husband iMr. and Mrs. Dean Meek) recently
became the parents of twin sons.
Virgil's answer to "How are they?" is "How
much time do you have to sit down and
listen?"
.At MGM, Jim Witcher was busy last
Tuesday morning hanging up banners for
"Where the Hot Wind Blows," new Gina
Lollobrigida-Yves Montand starrer which
is due for a territory saturation starting
November 11. Jim, incidentally, reports
that Myrtle Cain, national WOMPI secretary
and right hand to Manager Tom
Bailey, temporarily is "left hand"—said
right hand being attached to the broken
wrist mentioned here last week. Myrtle,
Jim adds, has already learned to write a
very acceptable Chinese with her left hand.
Manda Appleton, switchboard operator,
has resigned and has not been replaced as
yet. Les Durland is expected to be loaded
with fish stories upon return from his
vacation trip to Campbell's Point on Table
Rock Lake.
Scott Dickinson, son of Glen Dickinson
jr. of Dickinson Theatres, has entered the
freshman class at Kansas State Teachers
College at Emporia. Scott enjoyed a trip
to Europe this past summer, a high school
graduation present from his parents.
Margaret Dorrance, Durwood Theatres
staffer stationed at the Capri, became Mrs.
Bob Taylor, wife of a KCMO-TV stagehand,
in a quiet ceremony Saturday (1)
in Miami, Okla. They were due back from
a brief honeymoon trip Monday aO)
Paramount Theatre Manager Harold Lyon
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beauty;
Expanded Kent Circuit
Starts Selling Drive
VERO BEACH. PLA.—Tommy Hyde,
general manager for Kent Theatres, presided
at the first general meeting of the
circuit managers held at the refurbished
Florida Theatre. A small theatre chain
until June of this year, when 14 theatres
were purchased by Kent from Horton R.
Prudden. president of the First Southeast
Corp.. Kent now operates 22 indoor and
outdoor theatres in nine Florida communities,
putting it among the top four circuits
in Florida.
Hyde and his managers planned an extensive
circuitwide exploitation drive
through the remainder of 1960. Their
planning was assisted by a presentation of
Kent Theatres booking policies by Marshall
Fling, the firm's film buyer from Jacksonville,
and by many progressive suggestions
on the part of individual managers for
increased grosses. Circuit owner Frederick
Kent of Jacksonville was unable to be
present, and Hyde geared the day-long
meeting to decisions jointly reached at an
earlier conference with Kent.
Theatre managers attending the enthusiastic
gathering were William Raulerson
and James Stamps, Fort Pierce; W. J.
Chestnut and James Lindsey. Vero Beach;
Victor Martin, Melbourne; Jack Grayson,
Eau Gallie; Sam Peinstein and James
Matthews, Cocoa; Leslie Pendelton and
Max Gilford, Tallahassee, and H. S. Shuman
and H. S. Stewart. Jacksonville.
Hyde announced the approval of architectural
plans for the early rebuilding of
the de luxe Florida Theatre. Tallahassee,
which was destroyed by fire earlier this
year.
'Sexy' Catches Fancy
Of Memphis Patrons
MEMPHIS—Only one local first-run
theatre had more than average business.
"Fast and Sexy" at the Malco rang the
bell for a good 150 per cent score. Other
situations were ordinary.
(Average Is 100)
Moico Fost ond Sexy (Col) 1 50
State— Untier Ten Flogs (Para) 100
Strand—Thunder in Carolina (Howco), 2rxJ wk. ,100
Palace—The Subterraneans (MGM);
Key Witness (MGM) 100
Warner The Nights of Lucretio Borgia (Col)... 70
Two Farmers Relight
Utica, Miss., Theatre
UTICA. MISS.—The Utica Theatre, dark
two and a half years, has been opened by
Maurice Little and Stan McGuffee, young
farmers who like movies. They said they
had been hoping some one would relight
the theatre, then decided they could do so
themselves with their families helping
after the day's farming chores were over
and supper out of the way.
Flynt Josey Jr. Dies
ALBEMARLE. N. C—Flynt M. Josey jr..
56. Albemarle theatre operator, died after
suffering a heart attack. He had been in
ill health for several years.
Starring in U-I's "Back Street" are John
Gavin. Susan Hayward and Vera Miles.
Tristate Exhibitors Told
'Know Your Community'
MEMPHIS—Margaret Twyman. pretty
blond director of community relations for
Motion Picture A.ss'n
of America, told 186
theatre owners that
th.> industry is hurt
as much by those who
find fault without
( 'Ultimate reason as
by those who really
'lave a cause for complaint.
She spoke at
u luncheon meeting
of the 51st annual
Margaret Twyman
convention of the
Motion Picture Thea
t r e Owners of
Arkansas. Mississippi and Tennessee, which
opened a two-day session at Hotel Claridge
Tuesday (4i.
Serious errors have been made by the
motion picture industry, as by all businesses,
in the transition from family entertainment
to a diversified fare, Mrs. Twyman
said. One big failure has been in the
necessity to educate the public that they
must select films—that all pictures are not
for everyone, as too many people still think
they should be, she said.
SAYS FACTS NECESSARY
"The backbone of our business is what
I am really talking about." Mrs. Twyman
said. "Public relations is no longer a
mysterious entity. It is a body of knowledge.
Facts and more facts about your
community are what you must have to
start formulating a plan for a successful
community relations program. There are
certain broad general ties about all communities
which exhibitors should know and
understand. Then there are certain
specific facts about your own community
w'hich you had better know."
ACCOLADE TO MEMPHIS—Howard
Nicholson, chief barker of the Memphis
Variety Club, receives Variety International's
highest award. Presenting
the plaque is Edward Emanuel, Variety
International chief barker. This was
the second time the Memphis tent has
been cited for its outstanding work in
behalf of children with heart ailments.
Many of Memphis' leading citizens attended
the ceremonies.
i
She suggested clipping club activity
stories from papers and listing officers'
names, or getting the women's page editor
to help. She said wives should be enlisted
to help follow up leads on club leaders.
"Gathering facts about women's clubs
and keeping an up-to-date mailing list of
their leaders is only a beginning, but a
very important beginning, believe me. I
am prone to think many of you regard
the whole concept of women's clubs as a
necessary evil perhaps. I believe these
organizations should be viewed as readymade
communications networks through
which you can make friends and promote
the product you are trying to sell, directly
and indirectly."
She warned that women like in their
movie advertising honest description of
film fare, good art and color an
element of surprise, something which
piques their curiosity; anything which
smacks of adventure, romance, travel:
good-looking stars, male and female, and
personalized advertising, such as letters and
invitations that are unexpected. She said
women don't like bad taste in art, such as
too much nudity, shocking language,
violence or brutality, words with obvious
double meanings and misleading phrases
or pictures.
DICK OREAR ON MPI
Mayor Henry Loeb welcomed the delegates.
Richard Orear. of Commonwealth Theatres.
Kansas City, spoke about Motion Picture
Investments, through which theatre
owners and individuals are acquiring a voice
in production. He said purchasing good old
pictures, by selective means rather than in
blocks, to keep them away from television
and for theatre second-runs, is under way.
He said such pictures will be released to
hardtop theatres in February 1961 and to
drive-ins about June 1.
Many of the delegates came a day early
to the convention to see an invitational
screening of "Ben-Hur" at Loew's Palace.
The nominating committee consisting of
the three vice-presidents. Leon Rountree,
Holly Springs. Miss.: Bill Bruster. Dickson.
Tenn.. and Robin Wightman. Little Rock.
agreed on Joe Keifer of Malco Theatres,
Memphis, to succeed Gordon Hutchins.
Russellville. Ark., as president. Election
was on Wednesday afternoon. Martin
Mounger, Calhoun City, Miss., will be the
new secretary-treasurer.
Alton Sims of Memphis spoke Wednesday
on "Community Relations and Adult Entertainment
"
and Robin Wightman on "Competing
for the Amusement Dollar." Joe
Propps told how- he would sell "Desire in
the Dust," and W. P. Florence did the same
on "College Confidential." Jim Jackson
spoke on concessions. Dick Womack told
the drive-in story.
At the luncheon, an award was presented
to Dr. Loren E. Ainger of the Variety
Children's Heart Institute. Other speakers
were George Roscoe. TOA, New York, and
Ben Dugas, Pepsi-Cola. There was a
fashion show at the luncheon.
EOXOFFICE October 10. 1960 SE-1

-
. . The
. . Jayne
. . Morton
MEMPHIS
S bout 1,000 screaming girls burst through
barriers at the airport when Ricky
Nelson arrived for two days of shows at
the Midsouth fair. The unruly girls caused
officials to call off a scheduled hospital
visit during Ricky's stay "for safety's sake."
It was decided he would go no place except
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the fair for his shows and back to his
room. The recording artist traveled in a
police squad car and was under guard at
all times.
The West Point (Mi.ss.) Drive-In, owned
by Perry McCown. was closed for the
season . . . W. L. Moxloy reopened the
Fiesta Theatre at Blytheville. Ark.
Pictures of the first Memphis
. . .
Filmrow
golf tournament were shown at the Fox
screening room to an enthusiastic audience.
. . . City
John Twiehaus has leased the Clarksdale.
Miss., drive-in from Mrs. Henley
Smith with an option to buy
officials, business leaders and newspaper
and radio folk attended the invitational
preview of "Bcn-Hur" at Loew's Palace . . .
H. D Bowers, manager of the Princess
Theatre and Cardinal Drive-In at Mayfield,
Ky., is home recuperating from an
illness.
Visitors over the week from Arkansas
included K. H. Kinney of the Hays at
Hughes: Victor Weber of the Center at
Kensett; Harold Rackley of the Palace at
Beebe: Moses Sllman, Lux at Luxora: Ann
Hutchins, State at Corning; Gordon Lee
Hutchins, 64 Drive-In at Russellville;
Pinky Tipton, Tipton's at Caraway, Manila
and Monette; William Elias. Murr at
Osceola.
Homewood, Birmingham,
Leased by Arnold Gary
BIRMINGHAM — Arnold Gary, ownermanager
of the West End Theatre, opened
the Homewood Theatre under his personal
management. The Homewood was operated
by the N. H. Waters interests as an art
house. Gary said that he would convert it
to a family theatre similar to what the
West End house is. He has subleased the
theatre from Waters, their lease expiring
the first of the year.
"By that time I should know if this will
go," Gary said. "Actually, it will depend
on whether I can transfer the image people
have formed of the house. Right now,
I understand it has been banned for
Catholics and some other churches feel
likewise." The only physical alterations
were reopening of the concession stand
which Waters had closed. Gary plans to
have a gala grand opening later.
Waters announced the resignation of
three drive-in theatre managers. They are
Olin Brooks, Skyview; John Powers, Fair
Park, and Billy Paul, Roblnwood. Replacing
them will be three present managers
who will each handle two theatres, with
an assistant staying at each situation.
They are Cy Wages, Starlight and Roebuck;
Blaine Tritt, Roblnwood and Skyview,
and Carl Wesler, Pair Park and
Shades Mountain.
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MIAMI
JIal Pearl has been appointed advertising
and publicity director for "Pepe" in
southern Florida. The film will open at
Brandt's Lincoln December 21 following
nearly a year's run of "Ben-Hur " . . .
Tickets already are being sold for "Exodus"
which will open at the Sheridan Theatre
December 22, following the long run of
"Can-Can" . Mansfield and husband
Mickey Hargitay have been vacationing
here.
Prior to the opening of "Hell to Eternity"
at the Carefree Theatre, Gay Davis walked
through the downtown area in a book ballyhoo
. Town Theatre downtown is
toying with the idea of going Spanish,
American dialog and Spanish subtitles.
Wometco is trying to line up "The Ten
Commandments" under this setup . .
.
Another new film company is expected
to start shooting in the Miami area in six
weeks—the Ervin Gross Motion Pictures
Corp.. which is to start with a horror film
called "LOB Atom" . Gerber,
Variety International, spoke at a crew
meeting of the local tent.
Gloria Swanson, in town to promote her
Forever Young line of dresses, had 250
women standing in the aisles around the
runway at Burdine's budget dress department
during a noontime fashion show.
Supposedly they were to see her di-esses,
but mostly they were there to see the
61 -year-old film star who attributes her
preserved glamorous condition to the food
she "doesn't eat." She made her appearance
wearing a black wool knit dress, a
wool tweed stole, matching tweed cloche
and gold accessories. She avoids processed
foods like the plague and tries to avoid
sprayed foods.
. . Florida
Mrs. Mark Chartrand, wife of Wometco
executive, and several friends returned
from a motor trip in Canada .
State Theatres has been awarded two of
the season's big motion pictures, "Butterfield
8" and "Sunrise at Campobello."
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SE-2 BOXOFFICE :: October 10, 1960

iii._
. . Pred
'Slars' al Hunlsville
Honors Missile Men
HUNTSVILLE, ALA. — Senator John
Sparkman, a native of Huntsville, was
selected by Columbia Pictures and the
Huntsville Chamber of Commerce to act
as master of ceremonies for the on-stage
proceedings prior to the southern premiere
of "I Aim at the Stars." film biography of
Dr. Wernher von Braun. at the Tony Theatre
Thursday 161. The premiere vvas sponsored
by the Huntsville chamber as a
tribute to Von Braun and the personnel
of Redstone arsenal here. The net proceeds
was donated to the Army Distaff Pounr'ation.
Approximately 40 top representatives of
southern and national newspapers, radio
and television, and nationally known political,
scientific and military figures were
on hand for the day-long schedule of
activities.
Dr. and Mrs. Von Braun were honored
guests at the premiere, and a press reception
held for them prior to the evening's
entertainment. Tom Dark, president of the
Chamber of Commerce, said: "We are
proud to salute Dr. Von Braun on the
occasior. of the premiere in Huntsville of
this fine exciting film about him. We are
as proud to have the premiere of T Aim
at the Stars' here as we are to have had
Dr. Von Braun and members of the entire
team at Redstone arsenal living and
working among us."
A plaque was presented to Dr. Von
Braun.
The Tony Theatre is a Crescent Amusement
Co. operation.
Shreveport Preachers
Riled by 'Elmer Gantry'
SHREVEPORT. LA.—A group of pastors
and laymen prepared to go into court
to stop the showing of "Elmer Gantry,"
Sinclair Lewis' story about an immoral,
hypocritical tent show evangelist. The picture
opened a five-day showing at the
Strand Sunday and was witnessed by capacity
crowds who were anxious to view
the film after a story appeared in the
daily papers Saturday and Sunday describing
the attack by the preachers on
the picture.
An affidavit had been prepared today
for signatures of complainants as the basis
for charges of obscenity in city court. One
of the pastors said the group planned to
retain an attorney to file an injunction
suit in the civil section of the Caddo district
court. One of the laymen claimed a
group of citizens had viewed the picture
Sunday and had "accumulated evidence"
that the film is immoral. Mayor Clyde
Pant said the city has no authority to
censor pictures.
"We deplore the fact that a picture of
this sort can be shown in our city," one
of the preachers said. "We resent its aim
against the ministry, the church and religion.
It is irreligious, immoral, grotesque
and degrading to the church. The public
should not have allowed the book from
which the film was taken ever to have been
published."
Dr. Miklos Rozsa is composing the
musical score for MGMs "King of Kings."
ATLANTA
Cervices were hold here for Walter T.
Hickey, a pioneer in the motion picture
industry. Hickey started in the mo-
WALTER HICKEY
tion picture business by showing "The
Great Train Robbery" in a tent, cranking
the projector by hand. He represented
Warner Bros., Real Art and Pilm Classics
in this territory before his retirement in
1947 because of ill health . Young,
formerly of Atlanta Popcorn Co., died in
his sleep at the home of a relative in
Buffalo, N. Y., September 26. He retired
approximately a year and a half ago . . .
Jack Vaughn, assistant to Georgia Theatres
executive Foster Hotard, is recuperating
at his home after surgery. He hoped
to be back at his desk soon.
The Royce, Royston, has been leased by
Cyrus Strickland from Branscom James.
The buying and booking for this situation
was formerly handled by Exhibitors Service
Co., Strickland will do his own buying
and booking.
.
Calling at the circuits' offices in Nashville
were Carroll Ogburn, Warner Bros.;
Gene Goodman, United Artists: Charlie
Jordan, Howco, and Ike Katz, Kay Pilm
Pilmrow visitors included J. S. Silberstein,
. .
Huntingdon. Va., buyer and booker
for the Ridge and Grove theatres at Oak
Ridge: W. E. Blue, Jackson at Jackson,
Ga.: James Reynolds, Union at Union Point
and Madison in Madison; Jack Jones,
Rialto and Swan, Blue Ridge; Walter Morris,
Pike and Tower, Knoxville: Margaret
Storey, Knox, Warrenton; W. W. Pincher
jr., Pincher Theatres, Chatsworth, and
Phil Richardson, McLendon circuit booker,
Union Springs, Ala.
R. J. "Hap" Barnes, ABC Enterprises, his
wife Sally and daughter Jerri drove to
Gainesville, Pla., for the Tech-Plorida
game . . . Pearl Moos, former Columbia
booker, is recovering at her home following
her second session in the hospital this
year for surgery.
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Blevins Popcorn Company
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Our 75th
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SINCE 1885
FACTORY:
CHICAGO, ILL
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Blevins Popcorn Company
Nashville, Tennessee
MANUFACTURERS OF THE
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BOXOFFICE October 10, 1960 SE-3

. . Another
. . Wilma
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1 14-161
. . . Jerry
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JACKSONVILLE
TenninKs Easley, veteran staff member of
the MGM branch in Memphis, has
replaced Bob Capps here as an outside
salesman on Fred Hull's staff following
the promotion of Capps to MGM assistant
branch manager in Boston. A large Filmrow
farewell party was given for Capps by
his many Pilmrow friends at a gathering
in the MGM building . new
film salesman receiving a welcome here
was Don Weidick on Ed McLaughlin's staff
at Columbia. A former Columbia booker,
Weidick replaced McLaughlin after the
latter was promoted to Columbia manager.
Kay Dilena has rejoined Byron Adams'
staff at United Artists as cashier, replac-
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8140 Hunnicut Rd. Dallas 28, Texas
. . . Carol
.
mg Mary Newport who has joined a local
Jackie Hess is now assistant
radio .station . . .
cashier at Columbia
Thomas has been promoted to a booking
post on Thomas P. Tldwell's staff at 20th-
Fox Murphy left her desk at
Allied Artists for a fall tour of Florida
tourist resorts.
Harry Clark, office manager and booker
for Bob Bowers at Allied Artists, has moved
his wife and two children into a new home
in the Cedar Hills subdivision west of town
. . . Carl Floyd has acquired the Filmland
Drive-In Theatre, Lakeland, from W. H.
Klem. There are now 36 four-wall and
drive-in theatres in central Florida which
currently are flying the banner of the
Floyd Theatres circuit as a result of its
rapid expansion in the past two years.
. . .
Outdoor theatres which have reopened
following extensive damage from hurricane
Donna include the Starlite and Port Myers
at Fort Myers; the Kuhl Avenue at Orlando,
and the Outdoor at Bartow
The screen tower of the Neptune Drive-In,
Daytona Beach, was being repaired following
storm damage although the theatre
is not scheduled for reopening until the
spring of 1961.
Roy E. Pfeiffer is the new manager of
the Beach Theatre at nearby Jacksonville
Beach, reported Tommy Hyde, general
manager for Kent Theatres, on a recent
business trip to this city from his heado.uarters
in Vero Beach. Pfeiffer, formerly
a resident of Baton Rouge, has been with
the industry in both exhibition and distribution
since 1920. The Beach Theatre is
the only exhibition center now operating
in Jacksonville Beach, the major tourist
resort of northeast Florida, following the
conversion of the Beach Drive-In into a
shopping center . Langston has
returned here to work as Walt Meier's assistant
at the downtown Florida Theatre
after working all summer as a Florida
Theatres relief manager in downstate
locations.
Guy Gabaldon, whose Marine career is
presented on the screen in "Hell to Eternity,"
arrived here for a whirlwind of
public appearances arranged for him by a
team of Florida State Theatres exploiteers
on the preopening day of the motion picture
at the Florida Theatre. Gabaldon was
the guest of honor and main speaker at a
Chamber of Commerce special luncheon
attended by hundreds of civic leaders. The
PST schedule of activities for Gabaldon
brought him an almost unprecedented
amount of local publicity and launched
the screen entertainment into a strong run
at the Florida. He left here for more exploitation
rounds in south Florida, accompanied
by Bob Bowers, Allied Artists
manager.
"G.I. Blues" was enthusiastically received
at a sunrise sneak preview which
Fred Mathis. Paramount manager, and
Walt Meier, manager, staged at the Florida
Theatre. The new Presley film has been
booked into the Florida for Thanksgiving
. . . 'Walt Woodward, a 50-year industry
veteran, returned to his Miami home after
jetting to Paris, France, and back on a
business errand.
Warner Bros, will rerelease "Miracle of
Our Lady of Fatima."
NEW ORLEANS
The Tudor on Canal street will usher in
"Can-Can" Friday il4i "in Paris-style
verve harnessed with a la Hollywood treatment
of grandeur." Frank Jenkins, 20th-
Fox publicist, and Michael Lion, Tudor
manager, promise some "new and exhilarating"
premiere ideas. The house is being
freshened up for the event. The film will
run continuously, no reserved seats, at
$2.20 nights and $1.36 matinees, 53 cents
children anytime.
John Elzey, who operates the King in
New Roads and has the Pat Drive-In at
Vidalia in association with his son Pat,
conferred with Page Baker of Theatre
Owners Service Co., which will take over
the King and Pat booking November . . .
1
Catherine Gant joined the Joy Theatre
staff as cashier, and Pauline Unbehagen
cut her boxoffice hours to Thursdays only.
Mabel Palmer will discuss the state mental
health program, and the proposed
WOMPI presentation of its minstrelvariety
show now and then at the state
institutions, at the WOMPI October meeting
at Gluck's restaurant on the 18th .
. .
Carmen Smith, WOMPI president, and
heads of five other women's clubs, were
judges in a student nui-se statewide contest
recently at McAully Hall . Boasberg,
Warner sales chief, and W. O. Williamson
jr., district boss, conferred with
local Manager Lucas Conner and staff.
Some exhibitors arrived here Monday
1 26) for Universal's early morning tradescreening
of "Midnight Lace" at Hodges
screening room. Making the rounds were
W. E. Limmroth, Mobile; John Luster,
Page Amusements, Natchitoches: William
Darce and mother Mrs. Claude Darce,
Opera House. Morgan City; Aubrey Lesseigne.
Arcade at Patterson and St. Mary's
at Berwick; M. A. Connett and Marijo
James, Connett Theatres, Newton, Miss.;
Ed Fessler, Do Drive-In, Mobile; Claude
Bourgeois. Biloxi; Charles Watterall. Chatham,
Ala.; Ed Jenner, West Lake, Marrero
and Laurel drive-in theatres; Joseph Barcelona,
Baton Rouge; C. J. Tringas, Roxy,
Pensacola. in the first time in about a
year; F. G. Pi-at jr., a Friday regular; Dave
Prince. Lopert salesman from Dallas, and a
Mr. Alexander of Film Group, Atlanta.
.
Gulf States has decided to keep the Joy,
King and Don drive-ins at Alexandria open
throughout the winter States
staffers will play host over the weekend
to local sales and booking department
staffers at President T. G. Solomon's
Dixie Springs lodge five miles from Mc-
Comb. The party is an annual affair . . .
Elgivia Lisle returned to her desk at Don
a month's leave be-
Kay Enterprises after
cause of an illness caused by an allergy
Winberry, Columbia, checked in
after a trip to Nashville.
Vacationers: Earl Schroeder, AA office
. . .
manager, and Mary Frances Burke, UA
cashier Lawrence Woolner postponed
a trip to Los Angeles when his wife underwent
an operation at Tom-o . . . Sympathy
to Lyall G. and William Shiell on the death
of their mother.
October will see the start of Paramount's
"On the Double," in Hollywood.
SE-4 BOXOFFICE October 10. 1960

OINGS AT THE
DRIVE-INS
The sale of the Eagle Drive-In in Eagle
Pass to Andrew Majek of Carrizo Springs
has been announced by E. L. Walter of
Eagle Pass. Majek took over operation of
the theatre August 1. He also owns the
Winter Garden between Carrizo Springs
and Crystal City. The new manager of the
Eagle is Raymond Abner, former manager
of the Guild and Alameda theatres in
Crystal City.
Mr. and Mrs. Charles Cowart have purchased
the theatre interests in Silverton
of Mr. and Mrs. C. A. Tunnell. Cowart
plans a number of improvements at both
the Arena Drive-In and the Palace Theatre.
M. Mitchell announces that his Village
Drive-In at Ennis again is under his management
after having been leased for some
time.
A 9 -year-old Houston boy plunged into
a 50-foot well at the Moonlight Drive-In
there after mistaking the unlocked well
house for a restroom. He suffered only
bruises and lacerations. A one-inch plastic
pipe attached to a pump and extending
into the well enabled the boy to hold his
head above water until he could be rescued.
A second child who was with the boy
sounded the alarm when the accident occured.
Firemen, called to the rescue,
brought the youngster up from the well.
Hermes to Film 'Kingdom'
For Columbia Releasing
HOLLYWOOD—"The Kingdom of Manwill
be filmed for Columbia release by
Sidney Hai-mon and Richard Wilson under
the banner of Hermes Productions, it was
announced by Columbia studio head Samuel
J. Briskin.
Harmon coproduces the film with Wilson,
who is also slated to direct. John
Mantley will write the screenplay from
Philip Yordan's original.
"The Kingdom of Man" is set during
the closing days of World War II in Europe
and tells the story of a man and
woman, made enemies by their opposing
uniforms and caught in the backwash of
the war.
Meritorious Achievement
Award to Hall Bartlett
SAN FRANCISCO—An award of meritorious
achievement in the field of race
relations was presented to Hall Bartlett,
Hollywood writer-producer-director, by the
National Ass'n for the Advancement of
Colored People in recognition of his production
of "All the Young Men."
Terry Francois. NAACP branch president
here, made the presentation to Bartlett
at
a Fairmount Hotel luncheon.
Al Reynolds, Ezell Drive-Ins Chief,
Began Career With Uncle in Dallas
DALLAS — Albert H. Reynolds, vicepresident
in charge of theatre operations
for Bordertown Theatres
and Claude Ezell
& Associates, one of
the nation's largest
drive-in theatre circuits,
was born in
Whitewright. Tex. in
1909. His family
moved to Dallas two
years later, where he
attended the David
Crockett grade school
and Bryan High
Al Reynolds School, now known
as Dallas Technical
School.
Steeped in the theatre atmosphere from
an early age, his uncle, P. G. Cameron, a
pioneer of the motion picture theatre business
in Dallas, gave Reynolds his first job
as a parttime usher at the Melba while
still attending school. As a student, he
worked nights at other theatres along Elm
street, including the historic Queen. At
19, he moved to New York to broaden his
experience in the theatre business. He was
employed at the Rialto for nearly two years
and the Palace for a few months.
Returning to Texas in 1929, he got a
job with the Interstate circuit. He managed
theatres in Dallas, Houston and
Austin. While serving as city manager in
San Antonio in charge of 14 theatres for
Interstate, he resigned in 1946 to join
Claude Ezell & Associates, at that time
known as Underwood & Ezell, operating
six drive-in theatres. Since then, while
serving as general manager, he has seen
the circuit grow to over 40 theatres.
Reynolds was responsible for several innovations
in the theatre industry. When
Cinemascope came along in 1954 and 20th-
Fox refused to serve their pictures to theatres
not equipped with stereophonic sound,
Reynolds developed a stereo sound speaker,
and the Ezell Theatres were months ahead
of competitors in presenting Cinemascope
at a time when this new medium had its
greatest novelty value. Huge curved Fiberglas
screens, still reputed to be the finest
in the country, were quickly installed in
all the Ezell theatres.
Reynolds is a past chief barker of the
H
U
Second 'Atlantis'
Version
HOLLYWOOD—Despite the completion
of George Pal's "Atlantis, the Lost Continent"
for Metro-Goldwyn-Mayer, independent
producer Nat Wachsberger is
planning to launch a second version in
Libya next month. Under the title "Atlantis,"
the new film will be directed by Frank
Borzage and will also be shot in Spain.

1
1 ) . Bingo
. . We
OKLAHOMA CITY
T'ho Oklahoma state fair closed Saturday.
October 1. and the Tulsa state fair
opened on the same date. All previous attendance
records were broken here, what
with the perfect weather. Saturday's turnout,
which was the last day. of 63,140
pushed the eight-day attendance to 455.-
671. Business at all the local theatres was
far below average as it is every year during
state fair week.
It looked like old home week at the Variety
Club headquarters on Saturday night
was the main event of the
evening, as it will be every Saturday night.
and the clubrooms were alive with members
and guests. A give-a-way was planned
for Monday ilOi. and many activities are
planned for the fall. Many of the oldtimers
are interested in seeing that Variety
beats back, and the club will be the scene
of many activities.
"The Alamo," the big new John Wayne
production, is beginning to get a lot of
publicity in advance of the opening November
9 in the State Theatre here and
the Brook in Tulsa. A full-page ad appeared
in the Sunday amusement section
October 2 in the Daily Oklahoman and
the Tulsa World ... A former film salesman.
Bill Maddox. was on the Row recently.
He was with U-I for several years
before getting the axe in an economy
drive. He is now connected with Work
Clothes Rental Service, and wants all his
friends in the motion picture business to
know he is doing okay . ran into
another former film salesman, Jim Byrd.
who for many years traveled the road for
MGM. Byrd has had a siege of kidney
trouble and was in the hospital four weeks,
but is well on the road to recovery.
Exhibitors seen transacting business
along the Row: Elvin B. Anderson, Riverside
at Norman and the Corral in Wynnewood:
L. A. White, Tech, Weatherford:
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Henry Simpson, Princess and Pirate, Bristow;
B. J. McKenna, Perry and Chief,
Perry: Levi Metcalf, Canadian and Skyvue,
Purcell: J. C. and Leonard Lumpkin,
Rex, Sentinal; Paul Stonum, Redskin
and Miller, Anadarko: Jimmie Mc-
Kenna, Circle and Tulsa, Tulsa: H. D.
Cox, Caddo, Bingcr: Milan Steele, Buffalo
and Lakeside, Pawnee: Roy Shields. Sooner.
Enid: Bob Shepard, Broncho. Edmond.
and Bill Petty. Petty, Hominy. Petty also
managed the Tall Chief Theatre, Fairfax,
for Allied Theatres and the McKennas.
Vacationing was Mr. and Mrs. Glen
Thompson, Thompson Theatres here, and
Mr. and Mrs. Sidney Gibbs. Gibbs is Columbia
salesman.
Radioman Len Masters Is
New Manager in Austin
AUSTIN, TEX.—The Texas Theatre
changed managerial hands recently when
Leonard Masters, a pioneer Austin FM
broadcaster, was put in charge of the local
art film house.
Masters takes over the Texas' management
from John Wheeler, who resigned to
join the editorial staff of the Corpus
Christi Caller-Times.
Masters has become well known to Austin
FM listeners as program director and
classical music commentator for KHFI-FM.
Associated with the station since its inc;ption,
he will continue as its program
director-commentator in addition to his
work at the Texas.
Under his management, the theatre will
maintain its present art-type program policy
of offering outstanding foreign imports
and selected domestic attractions. Bookings
will still be done through the Dallas
office of Trans-Texas Theatres, which operates
the Texas, but Earl Podolnick, president
of the circuit, said that Masters will
play a prominent part in the selection of
films to be shown at the Texas.
"I respect Leonard's judgment as to the
kind of pictm-e the Texas should be playing,
and, as far as possible, he'll be given
a tree hand in picking them," said Podolnick.
"I'm very enthusiastic about some
ideas he has for strengthening the Texas'
operation, and I'm confident that he can
put them into effect with good results."
Masters, a 32-year-old West Texan, holds
a bachelor's and a master's degree in political
science from the University of Texas
and was a member of the UT government
staff from 1949 to 1957, working as a
grader and a teacher.
PUTNAM, CONN.—Interstate of New
England's Bradley Theatre ran a kiddies
show, called "Cartoon-a-Scope," featuring
cartoons, plus the UA revival, "Run Silent,
Run Deep," charging 75 cents for adults,
and 75 cents for children.
Best Newsreels Cited
At Telenews Party
SAN FRANCISCO—Some 3,000 wellwishers
gathered at the Telenews Theatre
to celebrate its 21st anniversary. A giant
three-tier cake was sei-ved to the celebrants
out front.
On the preceding night at a champagne
reception inside the theatre, Warren Pechner,
Telenews executive, introduced Williams
Kanes, vice-president of Weibel
Champagne Vineyards, who distributed
Telenews awards, assisted by pretty Nancy
Farnum as Miss San Francisco, and Mara
Ferrochelli as the Chamjjagne Lady.
Al Adolph accepted a special award for
21 years of newsreel programming at the
theatre.
Six newsreel camera teams were cited
for the best filmed news stories of 1959.
The honors were divided evenly among Pox
Movietone, News of the Day and Universal-International
Newsreel, each receiving
two. The plaques v/inners follow;
Fox Movietone—overseas and U. S. honors
for general news coverage, with their
newsfilms of the Nixon - IChi-ushchev
"kitchen debate" in Moscow and the icethwarting
voyage of submarine Skate.
News of the Day—cited for films of the
weightlessness test of America's astronauts
and report on Britain's traditional English
Derby.
Telemeter Has New List
Of Current Attractions
TORONTO—Current attractions of comparatively
recent features have been announced
by Trans-Canada Telemeter .'or
selection by 3,500 subscribers in the pay
TV circuit in suburban Etobicoke.
The programs, which extended into September,
have been provided for engagements
of three or four days with differ-^nt
schedules on two channels. In addition,
matinee programs for juveniles are listed
for Saturdays and Sundays. The timetables
indicate performances of adult programs
twice each night during the week and three
or four shows on Sundays, starting in late
afternoon.
The offerings on Channel 5B follow:
Heller in Pink Tights. The Giant of Marathon.
Pay or Die. Middle of the Night. The
Tunnel of Love. I Passed for White and
The Bellboy.
The series on Channel 5A comprises A
Night to Remember. The Diary of Anne
Prank. Crack in the Mirror. It Happened
to Jane. When Comedy Was King i.nd
Conspiracy of Hearts.
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in Texas—MODERN SALES & SERVICE, INC., 2200 Young St., Dallas
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TEXAS PROJECTOR CARBON, Dollos—Riverside 1-3807
SW-2 BOXOFFICE October 10, 1960

. . Interstate's
from
New Florida Theatre EL PASO
Popular From Start
POMPANO BEACH — Record-breaking
attendance during the first four days of
operation of its new Cinema Theatre at
Shoppers Haven has been reported by General
Drive-In Corp.
Opened August 11, the new 1,100-seat
indoor house played to a total of 10.000
patrons for a gross of $7,500 for the
August 11-14 period. This is the first of
ten indoor suburban shopping center theatres
to be built and put into operation by
the company, an outgrowth of Midwest
Drive-In Corp., during the next 18 months.
Philip Smith, president of General
Drive-In. said that "the instantaneous success
of the Pompano Beach unit bears out
our belief that the future of indoor movie
houses lies in the shopping center theatre.
The availability of adequate parking facilities,
plus location in the heart of growing
population areas, makes the shopping
center an ideal location for a motion
picture theatre.
•'With such features as 65-foot-wide
screens, reclining chairs and new seating
arrangements, om- new shopping center
theatres offer the customer livingroom
comfort and panoramic viewing that is the
motion picture industry's answer to home
television."
New Wausau Takes Place
As City's Ace Theatre
WAUSAU—As the old Wausau Theatre
was being demolished here to make way
for a new F. W. Woolworth Co. store, the
Wisconsin Amusement Corp. opened the
New Wausau Theatre, the updated former
Hollywood at 310 Fourth St.
The ribbon-cutting took place with Miss
Wisconsin Valley doing the honors. Albert
P. Frank, general manager of the circuit,
and theatre manager Keith LaVake assisted
in the festivity before a sellout
crowd.
The New Wausau gives the city the
most comfortable and attractive theatre it
has ever had. Spacious American Bodiform
chairs on 40-inch centers, dramatic
lighting effects, an oversized and enlarged
Cinemascope screen, and air conditioning,
with new lobby and boxoffice are some of
the refinements.
The new theatre will seat 600 patrons,
according to LaVake, who has been active
in the theatre field for a dozen years. He
managed the former Wausau Theatre the
past five years and served as manager of
the old State before that. He also worked
at theatres in various other Wisconsin
cities.
Robbery at Imperial
TORONTO—The downtown Imperial,
the Famous Players first run, was held up
by neatly dressed and well groomed gunmen
who thrust a note through the wicket
to Jacqueline Carrier, 29-year-old cashier,
demanding the ca.sh. But all the bandit
got before making a quick getaway was a
mere $164, the bulk of the receipts for
"Let's Make Love" having been transferred
to Manager Mike King's office.
U-I's "Back Street" is being pro-'uc;;i
from the novel by Fannie Hurst
i
lyjanager Bill Chambers of Interstate's
Plaza had artist Frisco Gutierrez
paste a standard 24-sheet NSSi on
"Hell to Eternity" on the sidewalk directly
in front of the theatre, with a line at the
bottom, "Guy Gabaldon's True Story." It
proved an eye-catcher. Through various
media. Bill promoted over 800 breaks with
radio station KELP, all free! Chambers is
justly proud of 100 per cent cooperation
from every merchant in the downtown
area.
Jack "Dutch" Veeren, city manager for
Claude Ezell's Bordertown Theatres, believes
in the drawing power of Alfred
Hitchcock's name! The twin-screen Bordertown
and Del Norte Drive-In, together
with C. D. Leon's downtown subsequentrun
Crawford, slated the thriller "Psycho"
for seven days, and used radio spots and
increased lineage in both city newspapers.
Jim Carty steers the Del Norte; Bill White,
the Crawford . Pershing,
managed by Nacim Miledi, said goodby to
"Ben-Hm, and returned to a continuousrun
policy.
Bill White, manager for C. D. Leon's
downtown subsequent-run Crawford, says
in-town business is dying. He gave his
reason as too many shopping centers, everincreasing
in number. "People just don't
come downtown anymore," commented
White, "After 7:30 in the evening there's
nobody on the streets" . . . Fred Landau,
owner and manager of the beautiful Valley
Theatre, says. "If we don't make money on
weekends, we just mark up the entire seven
days a deficit." His operation did a terrific
business several years ago before the
Lower Valley area became a city within
itself and ozoners were not too plentiful.
Fred says, "However, we manage!"
In from New York for a look-see at
Bordertown Theatres operations here were
Ned E. Depinet, formerly with RKO, and
Sam Dembow jr., with Al H. Reynolds,
vice-president and general manager, and
Dowlen Russell, executive vice-president.
They inspected the Del Norte, Bordertown
Twin-Screen and El Paso ozoners. Jack
"Dutch" Veeren, city manager here for
Bordertown, hosted the foursome and was
assisted by Jim Carty and Clarence Habenicht.
South of the border: Don Manuel Garcia
Villa, manager of the Cine Variedades,
Juarez, Mexico, in a recent interview revealed
that his theatre would join forces
with another Operadora De Teatros circuit
operation, the Cine Coliseo, in the
Spanish presentation of "Around the World
in 80 Days." The dual engagement is
to be highlighted by the personal appearance
of Cantinflas.
Producer Samuel Bronston has signed
Charlton Heston to play the title role in
"El Cid."
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. . Music
. . George
. . The
. .
. . Sylvan
. . The
. . The
. . The
. . M.
. . Your
. . Tom
SAN ANTONIO
gilly Sharp and wife returned from a
month's stay down Houston Way .
Cutp Frances Willard (Prof. Harry Willards
dauRhten, left for Hollywood where
she aims to make a name for herself in
the movies. Miss Willard appeared here on
the stage of the Majestic Theatre last
yer when she was crowned Miss San Antonio
"Ben-Hur " closed a long engagement
. . .
at Interstate's Broadway The-
atre in Alamo Heights . . . The Columbia
office has moved to new quarters at 222
in the International building, which houses
the Alameda Teatro . Prince raised
its admission to 75 cents for "A Kiss for
a Killer and "The Lovers." Only grownups
"
were admitted . M. Watson. Interstate
city manager here, was home from
a sojourn in the hospital.
A new theatre is being readied for an
early opening in Houston to show mostly
Mexican-made pictures. According to word
along the local Filmrow, it will make the
fourth outlet for the showing of Spanishlanguage
product in the Bayou City . . .
Paul Garza, former San Antonio theatre
operator, now is working for a theatre in
St. Louis . . . Ramon Ruenes of the Rex
at Mission was sending postcards from
San Francisco where he was touring with
the Tony Aguilar stage show.
Calling at the Latin-American film offices
to book were Andrew Majek, Wintergarden
Drive-In. Carrizo Springs, and
Eagle Drive-In, Eagle Pass; Mrs. F. Canas,
the Azteca Teatro, Harlingen, and Mrs.
Esther R. Ruenes, the Ruenes Teatro, San
Benito.
. . . Harry
Texas' own film star, Martha Hyer, was
seen in "Desire in the Dust," which was
on a dual bill at the Texas
Smith motored down to Corpus Christi to
visit his daughter Julie, w-ho recently was
married . composer Dimitri Tiomkin
of "The Alamo" was a midweek visitor
in town and was interviewed over WOAI
by Carey Deckard.
This item from Renwicke Carey's Around
the Plaza in the San Antonio Daily Light:
Tina Schmitt, the former Texas Theatre
boxoffice cashier who joined the Marine
Corps last October, was around town on
a visit from Camp Pendleton, where she's
now an operations clerk in the Marine
exchange . Josephine, a Cinema Art
Theatre, will start showing a series of
Ingmar Bergman Swedish-made films following
several postponements. According
to manager William Farnsworth, the first
one, "The Magician," has been booked to
open October 20, followed by "Lessons in
Love."
Ed F. Brady of the Palace. San Benito,
and Enrique Ccdillo, the Palace, Stamford,
were at the Mexican film exchange to
book product for the fall and winter season
. K. Barry and family returned
from a west coast vacation. He operates
the El Capitan and the Fiesta driveins
here . Rigsby Drive-In has
gone on a three-night-a-week winter operation.
It is also open on all holidays.
.
News in staccato: Correcting a recent
item—it was a leg injury, not a foot injury.
George M. Watson, Interstate city
manager is recuperating from at a local
downtown hospital R. Oliver, manager
for the Frels circuit, Victoria, and
John Flache, the Alameda, Lamesa. were
visitors . . . "El Gato," a new Columbia
release, had a recent tradescreening at the
National Teatro.
J. J. Rodriguez, owner of the Panamericano
Theatre, Dallas, was at the Mexican
film exchanges booking product for the upcoming
new season . local correspondent
has resigned as movie columnist
for La Prensa and is devoting all his time
to Boxoffice . Alameda held a Saturday
sneak preview recently with three
pictures on the program with no advance
in admission prices . McGowan,
onetime motion picture critic for the San
Antonio Express, is now a feature staff
writer for the San Antonio Light.
Long-Closed Lyric Theatre
Reopening in Casey, IlL
CASEY. ILL.—The Lyric Theatre, closed
since Aug. 1, 1959, was scheduled to be
reopened Saturday < 1 ) by Mr. and Mrs.
Robert L. Johnson of North Terre Haute,
Ind.. who purchased the theatre in mid-
August.
s&Mf/ne H
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D Remiffance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
1 year for $3 D 3 years for $7
TOWN ZONE STATE..
NAME
POSITION
BO/"OfflC( THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
All Wometco Properties
Withstand Hurricane
MIAMI—Wometco officials reported a
complete inspection of all its properties in
Florida and the Bahamas revealed no
hurricane damage of any nature had been
suffered, with the exception of broken
neon tubing on three theatre marquees.
Wometco's television station WTVJ in
Miami remained on the air 24 hours a day
—Thursday, Friday and Saturday—and
resumed its normal operating schedule
after the hurricane passed. All vending
machines throughout the state and in the
Bahamas remained unscathed and in
place. The new 163rd Street Theatre will
be ready for its premiere as scheduled
this month.
The Miami Seaquarium's geodesic dome,
recently named the Golden Aquadome
through a contest in which over 12,000
persons took part, lived up to its designer's
prediction that it was hurricane proof. The
porpoises at the Seaquarium seemed to enjoy
the hurricane except that they were
lonely and appeared to welcome all visitors
by insisting on playing.
Hurricanes are no stranger to the
Wometco operation. Since the company
was first incorporated in 1924, some 22
storms in Dade County have received the
hurricane label from the weather bureau.
The first building erected by the company,
the Capital Theatre which is now the remodeled
home of WTVJ, made its debut to
the public as a hurricane shelter in 1926.
With this early experience, Wometco's
management has insisted thi'ough the
years that its buildings and facilities include
all hurricane precautionary measures
possible. The employees of Wometco
receive instruction each summer on procedures
to be followed in the event of
autumn storms.
Memphis Tent 20 Given
Its 1959 Award Plaque
MEMPHIS—Edward Emanuel of
Philadelphia,
chief barker for International Variety,
formally presented the Variety
plaque for the 1959 heart award to the local
Tent 20 Sunday in a ceremony at Variety
Children's Heart Institute, 45 North
Manassas. Lorin Ainger, member of the
University of Tennessee division of pediatrics,
is medical director of the institute.
Howard A. Nicholson is chief barker of the
club.
$40,000 Remodeling Due
DAYTON—Plans for remodeling the
Victory Theatre at a cost of $40,000 have
been announced by Robert Keyes, president
of the Schwind Realty Co., which
operates the houses. Keyes said the program
involves the installation of new carpeting
and seats, and some alterations in
the ventilating system. He said the changes
will reduce seating capacity from 1,400 to
1,150. No time has been set for the start
of the remodeling program.
$3,500,000 for 'Cromwell'
HOLLYWOOD — Ken Hughes,
British
writer-director, will helm "Oliver Cromwell,"
A. R. "Cubby" Broccoli-Irving Allen
production concerning the English dictator.
Hughes also wrote the script for the
film, budgeted at approximately $3,500,000.
SW-4 BOXOFFICE :: October 10, 1960

—
—
gave
—
an
Says Pay TV to Leave
Dregs on Free Nets
MIAMI—A critical and costly change
would come about in the world of entertainment
if the public is not properly informed
about pay TV. Mitchell Wolfson,
president of Wometco Enterprises, wrote
in the Sunday. September 25, magazine
section of the Miami News. He urged his
readers to let their congressmen and other
officials know how they felt about pay TV.
"Nearly everyone has heard some talk
about Pay TV. or subscription television,
but the information of how drastically
this could affect their leisure hours and
their pocketbook has not been sufficiently
brought to their attention," he wrote.
COLLECTOR IN HOME
Some of the systems for pay TV, by
whatever name it is called, would put what
amounts to a cash register in your home
and you would pay cash in advance; another
type woald require you to buy a decoder
device; and yet another would total
your viewing expense at the end of the
month and send you a bill.
"The promoters of this system neglect
to mention the monopolistic hold they
would have on almost all forms of entertainment.
They promise first run movies
and, perhaps, they could deliver some, but
they don't tell you, as would happen, that
you would have to pay for these and for
everything worthwhile on television. They
tell you that you would be able to see, in
your home, for a fee of course, heavyweight
championship prize fights. What they leave
out is that you would probably not get
any fights on free TV.
"Another thing they fail to mention is
that they have already entered into arrangements
with big league baseball and
that they are looking forward to a charge
for all ball games, and certainly for the
world series, which you now get free. Football
games, both college and professional,
would unquestionably be available only on
the slot-machine television.
RANSOM ON VIEWING
"It is fairly obvious that unless this
pay-or-you-don't-see system is either outlawed
by Congress or disallowed by the
Federal Communications Commission, you
will be able to watch nothing in your
home during the prime evening hours unless
you pay a ransom to buy back the
use of your own TV set. The system proposed
is one where a minority could black
out the TV sets of millions w-ho could not
afford or don't choose to pay.
"In much the same manner many of the
popular programs could be put on a pay
basis. In short, only the dregs would be free
if pay TV became established. Pay TV,
beyond eliminating the commercials—and
there is no guarantee these will be eliminated—cannot
possibly improve television,
but would merely buy up the same actors,
the same writers, the same producers and
make you pay to view their work."
'Sniper's' Start Nov. 7
HOLLYWOOD—November 7 is slated as
the starting date for "Sniper's Ridge,"
Tom Marruzi screenplay which Robert L.
Lippert purchased and assigned to John
Bushelman to produce and direct for 20th-
Fox release.
New Site for Strip Show
Riles Columbus Section
COLUMBUS—The Parsons, south side
neighborhood, was scheduled to become
the Gayety burlesque house October 14
under the management of LeRoy Griffith,
Cincinnati, but opposition from several
sources may prevent the change from film
to live entertainment.
Mayor Ralston 'Westlake said he will ask
the city council to ban a burlesque hou.se
within one mile of a school or church
Several schools and churches are within
the one-mile radius of the Parsons. 'Westlake
also directed Raymond Goller, city
building inspector, not to issue a permit
for the burlesque operation pending council
action.
City Councilman William P. Hoermle,
Democrat, said earlier he would introduce
any legislation which would stop the opening
of the burlesque show. Effects of the
proposed striptease and other burlesque
acts on children are the main concern of
Westlake, Hoermle and a host of complaining
south side residents. Ministers,
priests, business and civic leaders wrote
and telephoned complaints to Westlake.
Griffith said the Gayety planned new
traveling road shows each week, featuring
burlesque's top stars, comedians and specialty
acts. Shows would be from 7 to midnight
nightly with matinees Saturday and
Sunday and midnight shows Friday and
Saturday.
Columbus has been without burlesque
since the South High Street Gayety was
torn down for a parking lot.
DES MOINES
f^entral States has announced two changes
in theatre managers. Tom Ryan,
manager of the King Theatre in Albia, is
now manager of the Majestic in Centerville.
Replacing Ryan will be Bob Nicholson,
who recently was released from the
Air Force. Prior to his time in service, he
was projectionist in a Rockwell City Theatre,
leased the theatre in Eddyville, and
worked in theatres in Fremont, Neb.,
Esther ville, and Eagle Grove and Clarion.
The Grove Theatre in Spring Grove is
now being remodeled for use as a clothing
store. Most recently owned by John Reque,
the building had been used as a theatre
since the mid-1930s when it was known as
the Ristey. It was damaged by fire in 1949
but was rebuilt and operated by Chuck
and Alice Mersereau as the Grove Theatre.
Reque bought it last year and continued
operation until September 1.
A. Hesseltine of Lineville is showing
movies at the Humeston Community Center
on Sunday nights. Hesseltine operates
shows at Lineville, Allerton and Pleasantville.
Drive-In Plan Rejected
TWINSBURG, OHIO—A proposal to
rezone
16 acres on Route 14 for a drive-in
theatre was rejected by the village planning
commission. The enterprise reportedly
needed 500 feet added to the present
business zone to allow the development.
The drive-in theatre project was headed
by Twinsburg Plaza, Inc.
'Young Men' Hits 300
In Milwaukee Debut
MILWAUKEE—"All the Young Men"
made a great hit at the Warner here,
opening with a mighty 300 per cent figure
to bring it into the select circle which has
been occupied by "Bcn-Hur" for 22 weeks.
"
"High Time a 200 per cent week to
the Wisconsin Theatre in another good
boxoffice
week here.
(Average Is 100)
Polace—This Is Cineromo (Cineromo), 8th wk. 200
Riverside Psycho (Paro), 6th wk 150
Strand—Bcn-Hur (MGM), 22nd wk 300
Towne Con-Con (20th-Fox), 8th wk 175
Warner All the Young Men (Col); Diol M tot
Murder (WB), reissue 300
Wisconsin High Time (20th-Fox) 200
British Fare 3 Rates 200
In Mill City Opening
MINNEAPOLIS—Surprise of the week
was the 200 per cent rating scored by
"Man in a Cocked Hat," an import, which
opened at the Suburban World. Among
"
the holdovers "Ben-Hur in its 31st week
at the Academy had a big 500 per cent
week, and "Elmer Gantry" at the RKO
Orpheum had a rating of 200 per cent for
its second week. Most other offerings rated
average or above.
Acodemy Ben-Hur (MGM), 31st wk 500
Century This Is Cineromo (Cineromo), reissue,
7th wk 105
Gopher Jungle Cot (BV) 150
Lyric Hell to Eternity (AA), 2nd wk 120
Orpheum Elmer Gontry (UA), 2nd wk 200
Pan—Ocean's 11 (WB), 7th wk 175
State Let's Moke Love (20th-Fox), 2nd wk 90
Suburban World Mon in o Cocked Hot (Showcorporation)
200
Uptown Studs Lonigon (UA) 100
World The Apartment (UA), 13th wk 120
'High Time' Slips
Past
Average in Quiet Omaha
OMAHA—The Orpheum Theatre set the
pace on the first-run front last week with
a 105 per cent of average mark for "High
Time." The Omaha equaled average with
"It Started in Naples" but others failed to
meet that level.
Cooper Ben-Hur (MGM), 33rd wk 100
Dundee Moting Time (Kingsley-Union) 85
Omaha It Storted in Noples (Poro) 100
Orpheum High Time (20th-Fox) 105
State-The Angel Wore Red (MGM) 95
Action-Packed Featurette
Completed by Continental
DALLAS — "Beauty of the Cave, "
action-packed
featurette in Eastman Color,
has been completed by Continental Artists
Productions, an independent company
formed recently by actor-producer Dale
Berry. The initial Continental production
stars Max Anderson and Dale Berry and
features Libby Hall as "Beauty." It was
filmed on location in the hill and cave
country of Texas and Berry said the featurette
could set a precedent in the short
subject class of motion picture entertainment.
"To further supplement the shortage of
product," said Berry, "the firm also announces
'The Racing Kid,' a family feature
in black and white, to roll before the comeras
in mid-October."
Legion Cites Freeman
HOLLYWOOD—Paramount Vice-President
Y. Fiank F^-eeman was presented a
citation by the American Legion at the
Legion's National Court of Honor in the
Beverly Hills Hotel.
BOXOFFICE October 10. 1960 NC-1

—
. . . The
. . Outstate
. . Passes
MINNEAPOLIS
•The Downtown C'oiiiu-il ol Minneapolis
siRain sponsored its restaurant and
theatre night for "the American beauty
who works downtown." A total of 22.000
coupons were passed out to working women
in the downtown area. Half the coupon en-
the bearer to a discount on a dinner
titled
or special
menu at downtown restaurants
and hotels. The other half of the coupon
let the women into most downtown theatres
for 50 cents. The event was held
September 27. Ev Seibel. advertising and
publicity manager of Minnesota Amusement
Co., said that business doubled that
night at Maco's two Loop theatres, the
NOW
SAVE
ON ALL
REPAIRS!
We do the job
right
&
reasonably
30 years of continuous
service to Iowa theatres
Save money! Save time! Tell us
your troubles. Then see how fast
how reasonable—we'll get your
equipment back in tip-top shape.
And help you keep irksome maintenance
costs from eating up your
profits later on . . . besides!
Standard and Super Simplex, Century
and Motiograph Projectors. Modern
repair shop with John McCallum in
chargre. Sales department under direction
of Dick Sutton.
Our staff of experts and all our
facilities are at your service.
Call us anytime!
A. E. THIELE, Owner
Des Moines
theatre supply co.
1121-23 High St. • Des Moln«, Iowa
Phone CHerry 3-6520
State and Lyric, as compared with a normal
Tuesday.
. . . Pat
John Olson, formerly of the staff of the
State, has finished his military service and
joined Minnesota Amusement Co. . . .
Word has been received of the death September
22 in North Hollywood. Calif., of
Ma.\ Gandel, 71, foniier Minneapolis contractor
and builder, who erected several
theatres In the Twin Cities area
Delton has returned to 20th-Pox as head
booker's stenographer.
Theatres which closed recently include
the Warren at Warren, operated by P. E.
Snyder; the Idle Hour at Stephen, operated
by Ted Han.son: and the Waubay at
Waubay. S.D.. operated by Darrold Rebelski
Marcus Theatre at Tamarack also
closed for the winter. It is inin by Myrtle
Harder . . . Donna Larson, cashier at
MGM, is serving on a jury in .suburban St.
Louis Park one day a week.
Webb Raudenbush is doing the buying
and booking for the Avon Theatre at
Hankinson, N. D.. and the Wiley at Lidgerwood,
N. D. . exhibitors on the
Row included Al Smith, Winona and Rochester:
Pete DePea, Milbank, S. D.; Otis
Engen, Rugby, N. D., and Paul Perrizo,
Blue Earth . . . Timothy White is the new
assistant at the RKO Pan theatre.
The Variety Club held its monthly meeting
Monday (3) in the clubrooms at the
Pick-Nicollet hotel . to his Campus
and Varsity theatres are given to outof-town
parents and relatives of patients
at the Variety Club Heart Hospital by Sol
Fisher, who operates the two houses and
the Ritz in northeast Minneapolis. Fisher's
passes help them to fill in the long periods
while they are waiting for their loved ones
to recover. Both the Campus and Varsity
are located near the hospital.
MOBERLY. MO. — The Highway 63
Drive-In observed its tenth anniversary
recently with a special admission price of
$1.25 per car load and special attractions.
Elmer Bills sr. of Salisbury still owns the
drive-in and Homer Nichols is the local
manager.
Valiant Production Plan
Announced by Sig Shore
HOLLYWOOD—Valiant Films,
distribution
company which has a saturation
booking of "The Sword and the Dragon"
playing locally, has been forming plans to
go into production, it was revealed by
company topper Sig Shore here last week.
While the company has no projects set
so far. Shore reportedly has indicated they
can make $5,000,000 available for production
on films that would be of the $1,000,-
000 budget classification.
Meanwhile, Valiant has secured the
American distribution rights to five films
besides "Sword and the Dragon." "The
Angry Silence," Pier Angeli starrer which
Richard Attenborough and Michael Craig
produced in England under the Beaver
Films banner, heads the list, along with
Regal Films' "Mania," produced by Joe
Vigota and Michael Green; "Crime and
Vengeance," Jayne Mansfield starrer under
the British-Lion banner; "The Young
One," starring Zachaiy Scott, and a documentary
about the Nuremberg trials entitled
"The Executioners."
"off-nights".
Write today for complete
details.
senef^e
awaits \^ou wlien
OM pl^\|
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HOLLYWOOD AMUSEMENT
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3750 Oaklon St. ' Skokie, Illinois
D 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
1 yeor for $3 d i years for $7
TOWN ZONE STATE..
NAME
POSITION
^^^QtHE national film weekly 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
NC-2 BOXOmCE :: October 10. 1960

, , The
. .
MILWAUKEE
The 1,143-seat Milwaukee Theatre, closed
for about three years, has been reopened
by Robert Brill, under the coi-porate
name of Argosy Theatre Corp., and will
cater to the Negro patronage. Brill said
he's still keeping an eye on the Garfield
and Centui-y theatres for L. F. Gran, but
the Milwaukee Theatre will be given top
promotion and management treatment.
Already, he has lined up ten merchants at
$10 each to sponsor Saturday matinees:
and to draw attention to the opening he
had someone hang up i effigy style' a
dummy on the wires strung across the
street, which of course brought the police.
He said he is doing a landoffice business
at the concessions stand, and is off to a
fine start.
Screen star Basil Rathbone will appear
at Alverno College January 8, in "An Evening
With Basil Rathbone." He will give
personal and professional reminiscences.
The program is sponsored by the Home
and School Ass'n,
VVillard Zens, president of Riviera Productions,
Hollywood, was in to confer with
Father Edward J. O'Donnell, president of
Marquette University, regarding a 15-minute
film Zens is making for the university.
depict the plans for the fu-
The film will
ture of the university.
Interstate Theatres Poll
Voters Throughout Texas
DALLAS—Movie theatre patrons in
Texas, representing a vast cross section of
the state's citizens, are participating in a
presidential poll which will continue until
November 3, closing then so the result may
be published prior to the presidential election
November 8, according to James O,
Cherry, city manager here for Interstate
Theatres.
Interstate Theatres' first presidential
poll in 1952 accurately forecast Texas'
swing to the Republican ticket and the ultimate
election of President Dwight D.
Eisenhower. The record shows that the
poll's result, percentagewise, almost
matched the actual margin of victory in
the 1952 and 1956 national elections.
"Taking the initial straw vote as a criterion,
this new poll should determine in
advance of the forthcoming election the
vote-gathering strength in Texas of Vice-
President Nixon, Republican, and Senator
John Kennedy. Democratic candidate,"
Cherry said.
Cherry also pointed out that the poll
procedure for theatre patrons is easy and
not time consuming. There is a ballot box
in the theatres. Patrons deposit their admission
stubs for the candidate of their
choice.
A Day-Melcher Tour
LOS ANGELES—Doris
Day and Martin
Mclcher left for Chicago, first stop on a
five-week tour of key cities through the
midwest and east to plug "Midnight Lace,"
Ross Hunter-Arwin production for U-I release
in which Miss Day stars with Rex
Harrison and John Gavin and which
Melcher produced with Hunter,
Renovated Fox Reopened
At Flint by Bob Fredley
FLINT, MICH.—The Fox Theatre, 1,600-
seat near-downtown house, will be reopened
by R. O. Fredley as virtually a new
house Sunday (2i. Some $20,000 has been
spent on a complete remodeling job.
The Pox formerly was known as tlic>
Michigan Theatre, and was operated lor
years by the late Doc Eiseman, and has
been closed only a few months.
The remodeling program included an
attractive new glass front, and installation
of a new boxoffice in the lobby, which is
in the auditorium style rather than the
traditional exterior boxoffice used in most
theatres. Mirrors have been installed
around the lobby wall areas. A new 26-
foot concessions stand is backed by mirrors.
The interior and exterior have been
repainted from stage to marquee. New
equipment includes Altec stereophonic
sound and a 40-foot seamless silver screen.
Fredley was associated for some years
with the North Flint Drive-In and the U.S.
23 Drive-In.
Airers Under Fire Law
INDIANAPOLIS, IND. — Drive-in theatres,
including those with amusement
parks, are subject to inspection by the state
fire marshal's office according to a ruling
by Edwin K. Steers, attorney general.
Steers said the theatres are public amusements
under the 1937 Fire Act, which requires
the drive-ins to obtain permits issued
by the fire inarshal.
OMAHA
"The Donald V. McLucas funeral services
at Crosby- Kunold Chapel drew a host
of friends from many points in the midwest
who had been associated with the late
United Artists branch manager for many
years. Among them were Earl Kerr of Pine,
Colo., theatre circuit opeiator; Herman
Fields, Clarina, of the Pioneer circuit: Don
Allen, Des Moines, Tri-States circuit: Merv
Lee, Des Moines. Central States; Walt
Jancke, Irv Dubinsky, George Gau?han
and Herman Hallberg, the latter two of
Cooper Foundation: F. J. Lee, UA district
manager at St. Louis: the entire Des
Moines UA staff of Eugene Jacobs, H. O.
Peterson and Dorothy Pobst, and exhibitors
from throughout the territory.
John H. McQuistan, 75, former theatre
owner, died at Bloomfield, Neb. Survivors
include his wife and two sisters . . Dolores
.
Kramper, Universal booker, vacationed .
Hazel Dunn, who has the Jewell Theatre
at Valentine, flew to Los Angeles for funeral
services for her brother-in-law, who
died at Van Nuys . Hastings Kiwanis
Club celebrated its annual Kids Day
with free movies for all boys and girls at
the Rivoli Theatre.
Exhibitors on the Row included George
March, Vermillion: Oscar Johnson, Falls
City: Wally Kemp, Grand Island; S. J.
Backer, Harlan: John Renftle, Audubon;
Sid Metcalf, Nebraska City: Phil Lannon,
West Point: Charles Thoene, Lyons.
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BOXOFFICE October 10, 1960 NC-3

Sell
and Sell
Scores of busy little messages
go out every week to a tremendous
audience— and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier
and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified Ads
in
BOXOFFICE
Greatest Coverage in the Field—Most Readers for Your Money
Four Insertions for Price of Three
NC-4 BOXOFFICE :: October 10, 1960
i

i^
—
were
NSS Is Combining Ohio
Service in Cincinnati
CLEVELAND—Pilmiow, accustomed to
changes as it has been during the past
several years, was shocked to learn that
National Screen Service is closing its
Cleveland office October 22nd and thereafter
northern Ohio exhibitors will be
served out of Cincinnati.
Reasons given for this consolidation of
operation are the reduction in the number
of theatres open in the area, the growing
prevalence of extended runs and increasing
overhead.
Cincinnati was selected as the Ohio service
center so as to keep it an interstate
operation.
Nat Barach, local NSS manager for the
past 27 years, and Justin Spiegle. salesman,
will be on location after October 22
until further notice to clear any complications
arising from the changeover.
Dubbed or Not Dubbed?
Detroit Patrons 50-50
DETROIT—The public is evenly divided
in their preferences for the mode of presentation
of foreign films, according to an
experiment and subsequent poll conducted
by Albert Dezel, operator of Coronet Theatre
here. Fifty per cent want to see foreign
films with English subtitles, and 50
per cent want to have the English version
dubbed in, Dezel found.
The test, as reported in detail recently
in these columns, was made with the
Swedish "The Magician," produced by Ingmar
Bergman. One factor that may have
affected the answer is that the Swedish
version went on at 7 p.m., while the dubbed
version went on at 9:30. Dezel believes
that a reversal of this schedule for a subsequent
week's run would present a fairer
test.
But one conclusion was self-evident
"They liked the idea of having a choice
of going to either show," Dezel said. And
of course any hardy soul could sit through
both versions if he or she wished.
Anti-Pay TV Petitions
Termed Un-American
DETROIT—An attack on the petitions
being circulated against pay television was
made by Arnold Hirsch, film critic of the
Detroit Times. Noting that the source of
the petitions is anonymous and adding
that, according to an industi-y source, they
originate with the Theatre Ovi'ners of
pay TV may "work an extreme
America, Hirsch says that "whoever assembled
these could have indicated somewhere
along the line that they were involved."
Hirsch criticizes the petitions for failing
to present the case for the film industry—that
hardship on already hard-pressed theatres."
They simply ignore this phase.
"To pass these forms as merely the outci-y
of a public frightened by the potential
loss of free television seems cynical and
insincere." Hirsch wrote.
"And it seems an unfair means of trying
to stifle competition by legislation."
Hirsch's article was headed, "It's Un-
American."
BOXOFFICE October 10, 1960
Ohio andMichigan Allied
Conventions This Week
DETROIT—Program details for Michigan
Allied Theatres convention 'Wednesday
and Thursday
< i
12. 13 announced by
President Milton H. London.
At the 'Wednesday luncheon, J. Berry,
vice-president of Alexander Film Co., will
exhibit award winning merchandising
films. 'Wednesday afternoon, samples of
both Columbia and National Screen Service
trailers for Columbia pictures will be
screened for a direct comparison by exhibitors.
Also shown will be film on the
Gilbert survey of impact on markets by
teenagers, with Lawrence Herman, advertising
director of Detroit News, as speaker.
Margaret Twyman, MPAA director of
community relations, will speak at a
Thursday luncheon to be attended by
presidents of women's clubs and PTA
groups from the metropolitan area.
A special medallion will be presented to
Mrs. Han-y T. Jarvis, past president of
Greater Detroit Motion Picture Council,
in recognition of her services in behalf of
the industry exhibit at the recent Michigan
state fair.
Harold Greenlin Leases
Old Loop at Detroit
DETROIT—The Loop Theatre, downtown
house closed about three years, has
been reopened by Harold Greenlin as the
first unit of what may become a small
independent circuit centered here. The
house, at one time the home of burlesque
type stage shows, was long operated as an
all-night grind house by Associated Theatres
from which Greenlin leased the house.
The future of the Loop is problematical,
as the theatre is slated to be razed by the
city for a "skid row" rehabilitation project,
but financing and timing of the project
are very uncertain, so the house may be
able to operate for a year or many years.
Greenlin, sole stockholder of Gulf Theatres,
Inc., has a couple of theatres in New
Orleans and one in Toledo. He is moving
his headquarters to Northwestern, highway
in Farmington, northwest of Detroit, from
New Orleans.
Greenlin has been negotiating for the
acquisition of at least two other theatres
in the Detroit area, including the Bijou,
another small downtow-n house closed
about two years.
Dave Kane and Gurman
On Detroit AA Publicity
DETROIT—The Allied Artists exchange,
under the management of Nathan Levine,
is strengthening its cuiTent offering of
some unusual film attractions by the employment
of two well-known exploitation
men. David Kane, who regularly represents
U-I here, is handling special AA assignments.
His a.ssistant in the AA assignment is
Maxwell M. Gurman, best known as general
coordinator of the International Freedom
Festival. Detroit's major annual promotion.
COLUMBUS — Silver
anniversary convention
of the Independent Theatre Owners
of Ohio will convene 'Wednesday il2)
at the Neil House for a two-day session.
Elimination of the usual closing-night
banquet will allow delegates to spend only
one night away from business, it was
pointed out by Ken Prickett, executive
secretary.
Registration opens at 9:30 a.m. 'Wednesday
and the first business session will begin
at 1:30 p.m. with an address of welcome
by Marshall Fine, Cleveland, president.
A merchandising session, which begins
at 9:30 a.m. Thursday, conducted by Martin
Quigley jr., will feature outlines of
campaigns on several big new fall and
winter features. Representatives of advertising
and publicity departments of Columbia,
Paramount, 20th-Fox and Universal
will discuss the new films.
Annual business meeting and election of
officers will conclude the convention late
Thursday afternoon.
Following is the program in brief:
Wednesday, October 12
1:30—Welcome from Marshall Fine,
president,
2:00—A. W. Smith, president of Popcorn
Association.
2:30—Prof. Fred Wirt, Denison University:
"Again Censorship."
3:00—George Kienzle, head of the Ohio
State University School of Journalism:
"New Drive for Old and
New Customers."
3:30—W. R. Mnich, president of WMNI
radio station: "New Selling With
Radio."
4:00—Don LeBrun, Indiana: "A Tradeat-Home
Campaign."
8:30—-Screening of an outstanding new
feature.
Thursday
9:30—First merchandising session. Campaigns
on forthcoming films from
Universal, Columbia, Paramount
and 20th-Fox, presented by advertising
and publicity representatives
from respective distributors.
1:30—Mel Tharp, advertising director of
the Columbus Dispatch: "Newspaper
Advertising Is Your Business."
Resume merchandising session.
4:30—Annual business meeting. Election
of officers.
Radio-TV Stations Being
Enrolled in Rogers Drive
DETROIT—The Will Rogers Memorial
Hospital fund drive in this territory is being
broadened this year by the inclusion of
radio station and television staffs. Letters
appealing for active support through employe
contributions are being sent by Robert
McNabb, chairman of the drive and
manager for 20th-Fox, to 127 radio stations
and 12 television stations in the state
outside of the Detroit area. Scrolls for enrollment
of employes are being provided.
ME-1

. . Word
. . Donna,
M. A. CONNEn
SOUTHLANDS PERSONABLE SHOWMAN
Owner and Manager Connett Theatres
NEWTON, MISSISSIPPI
"Small savings in each theatre
become large profits in chain
theatre
operations."
ROMAN MIRIO
Cinema Carbons
Monufactured by Elettrocorbonium
S.P.A. Milon, Italy
If orl

.
. On
CINCINNATI
H mong those from this area who attended
the recent TOA convention in Los
Angeles were Phil Chakeres. president, and
Michael Chakeres, vice-president and general
manager, Chakeres circuit, Springfield;
and Gene Lutes of Frankfort, Ky.,
Chakeres district manager, who was a delegate
representing the Kentucky Ass'n of
Theatre Owners.
Norman Linz, formerly with Allied
Artists in Indianapolis, is now MGM salesman
in Kentucky and West Virginia. He
succeeds Thomas Farrell, now operating
the Put-Put golf course in the Plaza
shopping center in Hamilton, Ohio.
Shor Theatres. Inc., has assumed management
of the 1,500-seat Paramount Theatre
in nearby Middletown, with Rufus
Brunke, manager of the Shor circuit Colonial
and Dixie Cruise-In in that city,
serving as temporary manager. The Paramount
formerly was operated by the
Northio circuit of Detroit.
Although scores of Filmrow folks are
ardent bowlers, the first local team representing
the distaff side of the industry
has been organized under the sponsorship
of Twin Drive-In, with Marie Donelson of
Screen Classics serving as captain. The
team will bowl in the Tuesday Night Ladies
League.
The University of Cincinnati has announced
its annual Silent Film Festival,
with screenings weekly from October 6
through December 1. Such old classics as
the 1916 "Intolerance." 1920 "Way Down
East" and 1925 "The Big Parade" will be
shown, with Johanna Grosse, an oldtime
theatre pianist, providing the musical accompaniment.
. .
Bay Bailer, widely know'n as a sports car
racing enthusiast, has opened the Hangover
Lounge, a popular Filmrow dining
spot, formerly known as the Hey-Hay
restaurant William H. Blum, former
U-I
.
manager here, and his wife were at
Cornell University, Ithaca, N. Y., where
their son, William L. Blum, is a freshman.
Janet Stalf, secretary to Jack Finberg,
United Artists manager, was married October
8 to Arthui- Freeman, in Our Lady of
Victory Chuixh in suburban Delhi Hills
. . . Erdean Carter, who resigned recently
as assistant WB cashier, was guest of honor
at a dinner in Hotel Sinton given by the
staff . . . William Determan, States Film
Sei-vice shipper, is a young man aiming to
get ahead. He is attending night classes
at Villa Madonna College in nearby Covington
. James Quigley, air freight service
shipper for Lahmann Film Sei-vice, . .
has
been grounded temporarily with an infected
hand.
Gus Boudot.
vacationing .
UA office manager, was
business trips were
Milton Gurian, Allied Artists manager, to
Columbus; Jack Finberg, UA manager, to
Springfield, Weldcn Waters, 20th-Pox
manager, to Huntington, and J. E. Watson,
regional publicist for 20th-Fox, to
Chicago.
Filmrow visitors included John Consentino
of New York City, UA auditor, and
exhibitors Joe Jo.seph, Parkersburg;
Charles Scott, Vevay. Ind.; Edward Payne.
Chillicothe; A. D. Curfman, Westerville;
William Queen. Columbus; James Chakeres,
Washington C.H.; Carl Pfister, Troy,
and Moe Potasky, Robert Epps, and Mr.
and Mrs. Floyd Williamson of Dayton.
Jack Needham of the Needham Booking
Service, Columbus, was here en route to
Milwaukee to visit relatives.
Fred Sweet Is
Speaker
DETROIT—Fred Sweet, managing director
of the Telenews Theatre, spoke at
the fii'st fall meeting of the Greater Detroit
Motion Picture Council Friday (7) on
"Telenews Theatre for the Arm Chair
Tourist." The meeting was held in the
Crowley-Milner conference room, Gratiot
at Library avenue.
J. Ray Law, 82, Veteran
Ohio Exhibitor, Is Dead
LEBANON, OHIO—J. Ray Law, 82. who
had operated the 800-seat Town Hall here
for more than 50 years, died September
28. Widely known along Filmrow here as
one of this area's most active and astute
showmen, he became an exhibitor when
the motion picture industry was in its infancy,
when he also booked theatrical
shows, concerts, lectures and other entertainment
into his theatre.
For many years, his house was a center
for a great variety of local activities in
the small city. Law wsis widely recognized
as an outstanding civic leader.
Kennedy-Nixon Debate
Empties Detroit Shows
DETROIT—The first of the Kennedy-
Nixon debates kept theatres here virtually
empty. Local exhibitors, used to low nights
when big shows go on television, were apparently
not too much worried in advance
until it happened. Then they decided that
the managers who had adopted a policy of
running weekends only might have something.
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Columbus, Ohio
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Detroit Popcorn Company
Wyandot Popcorn
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National Theatre Supply Marion, Ohio
Ringold Theatre Equipment Co.
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Blevins Popcorn Company
Arcanum, Ohio
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POPCORN VILLAGE
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Company
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Mt. Gilead, Ohio
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Toledo, Ohio
Our 75th
Anniversary
SINCE 1885
FACTORY:
CHICAGO, ILL.
Concession Supply Company
MANUFACTURERS OF THE
OFFICIAL WEIGHT VOLUME
TESTER FOR THE
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In Kentucky—Standard Vendors of LouUville, Inc., Loubvilk—Wabash
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in Michigan— Natk>nal Th*atr« Supply, Detroit—Woodward 1-2447
BOXOFFICE :: October 10, 1960 ME-3

DETROIT
^otroit will lose a major second run theatre
when the Fisher Theatre will close
December 31 for conversion into a legitimate
house. The United Detroit Theatres
lease expires then. This circuit and its
predecessor, the Kunsky circuit, have operated
the Fisher for 32 years. The Fisher,
in a central midtown location, will be remodeled
at a cost of a million dollars, with
the David T. Ncderlander family taking a
long term lease. The Nederlanders will
close the Shubert. downtown legitimate
house, and reconvert the Riviera from
legitimate to motion picture operation,
presumably on a second run basis as in former
years. Another possibility is that the
Riviera will seek a first run position in
the current unsettled booking pattern.
Capitalizing on the appearance of Marcel
Marceau. tho French screen star, at the
Shubert Theatre in his own company, Albert
Dezel has booked "In the Park" and
"Pantomimes." in which Marceau stars,
at the Surf and Coronet Theatres, both
owned by Dezel. The featurettes opened on
the 6th with "When Comedy Was King."
Mrs. Mary Kennedy, widow of the late
Roger M. Kennedy, longtime business agent
of Local 199. is now with the sheet metal
workers union, while her sister Anne Holo-
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PAUL E. FIELD

—
—
—
——
—
'Heir and 'Young Men'
Score in Hub City
BOSTON—Weekend business continued
to be strong but early in the week there
was a drop off. The new fall product is
ready for the season with big ads and extra
newspaper space heralding the event. "Hell
to Eternity" and "All the Young Men" were
well above average in their openings here.
(Average Is 100)
Astor Strangers When We Meet (Col), 6th wk. 80
Beacon Hill Come Donee With Me!
(Kingsley-Union). 4th wk 100
Boston This Is Cineromo (Cineromo), 2nd wk. 90
Capri From the Terrace (20th-Fox), H th wk. 85
Exeter Street School for Scoundrels (Cont'l),
7th wk 85
Fenway Hiroshimo, Mon Amour (Zenith),
4th wk 185
Gary— It Started in Naples (Para), 5th wk )25
Kenmore Carry On, Nurse (Governor), 18th wk. 85
Memorial All the Young Men (Col) 120
Metropolitan Let's Make Love (20th-Fox), 5th
wk 75
Orpheum Fast and Sexy (Col) 80
Poromount Hell to Eternity (AA) 125
Saxon Ben-Hur (MGM), 44th wk 1 30
'Carry On, Nurse' Proves
Durable in Hartford Run
HARTFORD— "Carry On, Nurse," one
of the brightest attractions to come down
in the pike in many months, rolled blithefully
into a strong-grossing eighth Cine
Webb week.
Allyn The Crowded Sky (WB), The Poacher's
Daughter (SR) 90
Art—Temporarily shuttered.
Cine Webb Carry On Nurse (Governor), 8th wk. 140
E. M. Loew Fost and Sexy (Col); The Nights
of Lucretia Borgia (Col) 90
Meadows The Wosp Woman (Filmgroup-SR);
Beost from Haunted Cave (Filmgroup-SR) . . , . 1 00
Palace Thunder in Carolina (Howco); Ma
Barker's Killer Brood (SR) 85
Poll High Time (20th-Fox); Squad Cor
(20th-Fox) 1 05
Strand Ben-Hur (MGM), 20th wk 100
'Hell to Eternity' Bests
Average in New Haven
NEW HAVEN — Zenith-International's
"Hiroshima, Mon Amour" went into a third
Lincoln week.
College High Time (20th-Fox); The Third
Voice (20th-Fox) 100
Crown Jazz on a Summer's Doy (Union-SR);
Young Mon With a Horn (WB), reissue 85
Lincoln Hiroshima, Mon Amour (Zenith), 3rd wk. 105
Paramount Hell to Eternity ( AA) 110
Roger Sherman Jungle Cot (BV) 100
Wholley ^Ben-Hur (MGM), 10th wk 100
Warner in Worcester Due
To Open 'Ben-Hur' 14th
HARTFORD—Stanley Warner is
equipping
a second New England situation
the first-run Warner Theatre in Worcester,
Mass.—for Todd-AO and widescreen attractions.
The Strand here began similar
policy several years ago. James M. Totman,
zone manager, said the Worcester
house will open with "Ben-Hur" October
14.
At the same time, Murray Howard, who
resigned from the Stanley Warner circuit
in 1957 after 16 years, has been named director
of group sales at the Worcester theatre,
effective with start of the "Ben-Hur"
run. Joe Quinn, Warner manager for the
past three years, will continue in the same
post.
A Perakos Conierence
NEW BRITAIN, CONN. — Sperie P.
Perakos, general manager of Perakos Theatre
Associates, presided at a managers
meeting in the Palace Theatre building
home office here.
Enthusiasm and Industry Loyalty
Are Products of Perakos Policies
By ALLEN M. WIDEM
HARTFORD—If anything, there is no
lack of enthusiasm within the top management
levels of the burgeoning Perakos
Theatre Associates, operating eight hardtops
and two drive-ins in Connecticut.
Circuit president Peter Perakos, marking
his 75th birthday and 54th year in show
business, and circuit general manager
Sperie P. Perakos. in his early 40s and
already a veteran of 23 years in the film
industry, have nothing but promise and
hope and tremendous confidence in the
business of buying, selling and merchandising
motion pictui'es.
Both men told an inquiring Boxoffice
correspondent: "We've got loyalty for this
business!"
THE PERAKOS LINEUP
The Perakos banner today includes the
Elm, West Hartford: Eastwood, East Hartford:
Strand, Thompsonville; State, Jewett
City: Palace, and Arch Street, New Britain:
Beverly and Hi-Way, Bridgeport, and
Southington and Plainville drive-ins.
Starting in motion picture exhibition in
1906 in New Britain after leaving his
native Greece, Peter Perakos has concentrated
on motion picture theatres in Connecticut,
constantly aware that lengthening
his lines of operations would weaken
the possibility for personal supervision,
contact and encouragement.
Both Perakos senior and Perakos fils
hold to the conviction that encouragement
is necessary in this industry, most particularly
on the local level.
"It's so very easy for somebody on the
circuit home office to look down at somebody
in the field, perhaps managing a
small, relatively undistinguished showplace
in a small town, and say, 'Just what
is that guy trying to prove to me at the
home office? He doesn't mean much in
our present day operations,' " remarked
Sperie P. Perakos.
STRONG AS WEAKEST LINK
"But the truth very much remains that
we are indeed as strong as our weakest
link and both my dad and I have a personal
philosophy, evolved over the years
of handling large city and small town situations,
that if a man in a small town is
appreciated as much as the man in the
large city, we've got something akin to
greater esprit de corps, improved morale,
less frustration, all around."
For this reason, when Perakos Theatre
Associates key managers sit in solemn conclave
at the circuit office, they are joined
by managers from the smaller tow'ns as
well.
"There are no secrets as such within our
operating forms," added Peter Perakos.
"When we want advice in Jewett City, we
don't ask in Hartford or New Britain, we
ask Jack Hoddy, our resident manager
down in Jewett City.
"Too many interests in the exhibition
end of the business get the lamentably
mistaken idea of overlooking the field. The
field is the basis of our industry and we
can't emphasize it too strongly. We are
constantly checking with our managers.
Top management team: Peter Perakos,
industry pioneer and president of
Perakos Theatre Associates, independent
Connecticut circuit, left, poses
happily with his son Sperie P., the circuit's
general manager, at the Plainville
(Conn.) Drive- In. Peter Perakos,
in the industry since 1907, has long
advised his son on the Intricacies of
showmanship appeal and approach.
either by mail or phone, and by personal
visitations, at least once every week."
Both Peter and Sperie P. Perakos. assisted
by two other Perakos sons—John is
assistant general manager and Peter jr.
functions as office manager— are not
strangers to personnel in Jewett City, in
Thompsonville and elsewhere around Connecticut.
They make a strong point of
getting to know personnel and letting the
personnel get to know them.
Of vital concern at the moment, understandably,
is exploitation activity. Regular
home office bulletins detail what is
being accomplished, w'hat is planned and
what is suggested from city to city. The
round-robin exploitation data is meticulously
studied.
"We don't think much of incentive plans
— of offering a manager a bonus for selling
a lot of candy or improving boxoffice sales.
These plans tend to backfire in that the
individual manager forgets what's happened
before all the tumult and shouting
of the tremendous quantity of bulletins
began, and resumes the old routine, and
the gains are quickly lessened, if not lost.
No, we'd prefer to recognize ability through
other, more permanent ways, and the man
in the field seems appreciative of this
thinking."
Peter P. Perakos added: "In recent
months, the exploitation details have been
wonderfully rewarding, not only in the
hard-tops, but in the drive-ins as well."
Management promotions occur constantly
within the ranks.
As for 1961 and beyond:
Sperie P. Perakos emphatically declared
that the film industry will come out "a
winner" if it takes stock in its advantages
and continues to stress those advantages.
"Nobody," he concluded, "wants to be
associated with a loser,"
BOXOFFICE :: October 10, 1960 NE-1

. . . "Bucky
Harris
—
BOSTON
^rs. Dorothy Feckc, wife of Al Fecke,
United Artists salesman, died at
Massachusetts General Hospital after a
short illness. She and her husband resided
in Duxbury. where services were held from
St. John's Episcopal Church. She also is
ideal
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to increase business on your
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Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ooklon SI. Skokie, Illinois
survived b.v a son. A. John Fecke Jr.. and
four grandchildren.
In two successive weeks, Stanley Kramer,
producer and director of "Inherit the
Wind," and John Scopes, whose trial was
the basis of the famous stage play of the
same title, visited town. Kramer met the
press Monday i3) and the following week
Scopes arrived with Mrs. Scopes to talk
about the film. "Inherit the Wind" will
open November 2 at the Capri, a Sack
theatre, for an extended engagement. Joe
Mansfield handled both interviews for this
United Artists film.
.41 l.ongo, press agent, is handling several
American International films for this
area, including "House of Usher," for an
early opening at the Paramount Theatre
'
of Universal is working
on two personal appearances here
that will promote "Spartacus." One appearance
will be by Alex North, who wrote the
music for the film, and later the star of
the film. Kirk Douglas, will come in lor
press interviews.
Dr. Walter Wiesman, communications
advisor for the U.S. Army Ordnance Missile
Command at Redstone Arsenal, Ala.,
visited this city for the first of a series of
personal appearances on behalf of Columbia's
"I Aim at the Stars," which tells the
life story of the distinguished scientist Dr.
Wernher von Braun. The film has its New
England premiere at the Keith Memorial
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Our 75th
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Anniversary
SINCE 1885
FACTORY:
CHICAGO, ILL.
Concessions Enterprises,
96 Broadway
Boston, Massachusetts
Inc.
MANUFACTURERS OF THE
OFFICIAL WEIGHT VOLUME
TESTER FOR THE
POPCORN INDUSTRY.
Theatre October 26 and stars Curt Jurgens,
Victoria Shaw. Herbert Lorn and James
Daly. Attending the press luncheon, arranged
by publicist John Markle, were several
air defense officers.
Herman Rifkin, head of Rifkin Theatres,
injured his shoulder while golfing at the
Pinebrook Country Club and was rushed
to the Newton Wellesley Hospital for treatment.
He is expected to remain a week or
two.
\V.
Lester Hughes, owner of the Nordica
Theatre, Preeport. Me., is running for
county commissioner for his district . . .
The League of Women Voters of Needham
staged a Movie Night at the Paramount
Theatre, owned and operated by Ernie
Warren, Wednesday (5).
HARTFORD
. .
T ou Cohen, Loew's Poli, had a local caricaturist
come up with di'awings of
Yvette Mimieux and Rod Taylor for a
special Hartford Times layout on MGM's
"The Time Machine" . Morris Keppner
and Lou Lipman, Mansfield Drive-In, have
dropped Monday through Wednesday performances
for the remainder of 1960.
Joe Miklos, Stanley Warner district
manager, lined up a live "Song of Naples"
festival on the Embassy, New Britain, stage,
the evening of September 30 . . . The SW
State, Manchester, played a revival of
Paramount's 1957 newspaper comedy,
"Teacher's Pet," costarring Clark Gable
and Doris Day, and featuring Allen M.
Widem, Hartford Times, in a supporting
role as newspaper man, appropriately
enough.
Bill Murphy, Lockwood & Gordon's Cine
Webb, dressed a mannequin in the window
at Sage Allen Department Store for Governor
Films' "Carry On, Nurse." He also
dispatched paper daffodils—used as a
comedy gimmick in a strategic sequence
to downtown drama desks . . . Charles
Kurtzman of Loew's Theatres was in from
New York conferring with Lou Cohen,
Loew's Poli, and Mrs. Ruth Colvin, Loew's
Palace.
Lou's ex-aide, Norm Levinson, now general
manager-advertising director for
Trans-Texas Theatres, Dallas, postcarded
greetings to his local pals from Los An-
This is follow-through: Dave
geles . . ,
Jacobson, Jason Theatrical Enterprises, advertised
in the Torrington newspaper,
"Those who did not receive pencil boxes,
please come in with your tickets!" He had
run out of school gifts at recent matinee
and, true to his word, quickly got more to
fil Ithe request of youngsters inadvertently
passed over at the Palace.
'Parrish' Release in '61
HARTFORD — Warner Picts. has informed
Allen M. Widem, Hartford Times,
that the release of Delmar Daves' "Parrish,"
filmed this past summer on Connecticut
locations, is slated for early 1961.
Claudette Colbert and Troy Donahue are
among principals in the Daves adaptation
of the Mildred Savage best-selling novel of
Connecticut's tobacco valley.
NE-2 BOXOFFICE October 10, 1960

. . Barton
. .
NEW HAVEN
^harles Kurtzman of Loew's Theatres was
in from New York to see Sid Kleper,
Loew's College . . . Bill Ornstein of the
Allied Artists exploitation force, working
with Jim Darby. Paramount Theatre manager,
dispatched a call, via newspaper.s,
for Saipan Marine Corps World War II
veterans living in the area, in conjunction
with "Hell to Eternity." A Marine recruiting
color guard backed up the opening
night ceremony.
Sperie P. Perakos, general manager for
Perakos Theatre Associates, tied up with
the Renault dealer in Bridgeport for a
Beverly Theatre lobby display featuring a
new Renault model, in conjunction with
Columbia's "Song Without End." All persons
taking "test rides" in new model from
the dealer's showrooms were given two
passes to the theatre, the dealer paying
for all passes. Moreover, the cooperative
dealer provided handsome newspaper ad
space for the film.
Both Filmrow and the Yale University
campus here were saddened to hear of the
death in New York of Stanleigh P. Freidman.
76. a vice president and counsel for
Warner Bros. Pictures. Friedman wrote one
of Yale's most famous football songs,
"Dow-n the Field." A member of Eli's Class
of 1905, he maintained a lifelong interest
in music. He wrote many songs. Yale honored
him with an inscription carved on
the wall of its Welsh Hall for "Down the
Field."
Filmrow visitors included Charlie Tolls,
Meriden and Newington: Bernie Menschell,
Newington and Bolton Notch, and William
Ornstein, AA exploiteer, conferring with
Manager Johnnie Pavone on "Hell to
Eternity." Ornstein lined up Marine recruiting
stations throughout the state in
a headline-commanding quest for veterans
of the Saipan campaign.
BRIDGEPORT
manager of the American Shakespeare
festival theatre in Stratford, returned
from a week in Bermuda.
. . . Morris Jacobson
A series of eight filmed grand operas is
being shown on Tuesday nights at the
Palace in Danbury
has decided to continue the policy of Monday
morning early bird shows at his downtown
Strand. The shows were started back
in World War II days.
A Comic's Ambition
HARTFORD— In an interview in the
Hartford Times, British comic-leading
man Peter Sellers defined his life's objective:
"I think the ideal thing would
be to work like stink, get somewhere,
have a nice house, give your kids a good
education, and have enough money—say
$200,000— to sit back and think, 'I don't
have to work anymore!'"
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AVAILABLE
. . .
^onn logha has been named manager of
the Norwalk Theatre in Norwalk and
supervisor of the Pine Arts Theatre in
Westport. For the last four years logha
was manager of the Plaza in Stamford. In
Norwalk he succeeds Judd Beal, who has
gone to Littleton, N. H., to operate his
own theatre.
New heating equipment has been installed
in the concession and restrooms of
the E. M. Loew Drive-In, Milford
Louis Anger is closing his
.
Barnum on
Mondays. Tuesdays and Thursdays
Manager Earl Wright celebrated the opening
of a playground at the Candlelite-Pix
Twin Drive-In here by hosting a group
Emmet, house
from the YMCA .
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BOXOFFICE October 10. 1960 NE-3

7 ) . The
Pay-TV Tests to Start
With Few Hours Daily
HARTFORD—Subscription programs, in
the first large-scale test of over-the-alr
subscription television on WHCT - TV
(Channel 18 >. Hartford, will be broadcast
for only a few hours a day initially, Ted
lieitzell, director of public relations for
Zenith Radio Corporation. Chicago, told a
September 26 luncheon meeting of the
Hartford Rotary Club.
The proKrams are being lined up now
and specific attractions will be announced
as they are obtained. Leitzell promised. He
said they will be known well in advance
of the start of the test.
The experimental Pay-TV project here
is presently awaiting FCC approval in
Washington. If test approval is received, it
will be conducted by the Hartford Phonevision
Co.. an RKO General subsidiary,
which recently purchased WHCT-TV from
the Edward Taddei interests of Hartford.
Prospective subscribers, Leitzell added,
will be furnished a complete schedule of
features which are expected to include such
boxoffice attractions as new. full-length
motion pictures. Broadway plays and musicals,
grand opera, symphony concerts and
sports events not now available on commercial
television.
Zenith has been actively pui-suing authorization
of a large-scale test of overthe-air
subscription television for the past
ten years, using its Phonevision system.
Needhom Citizens Passing
Up Chance for Free Coal
BOSTON— Ernest Warren of the Paramount
Theatre. Needham. has offered an
unusual "giveaway" for citizens of Needham.
Anyone who will cart away three
tons of soft coal, original cost $9. may have
it for the asking and it all came about
when Warren converted his heating system
to oil several years ago and decided
to keep the coal "just in case." His oil
burner has worked so efficiently that he
has never used a shovelful of coal. Now
he needs the storage space and rather
than lug the coal off to the dump, he
thinks it might be useful to someone else.
Warren offered his gift through signs
in the lobby, along with free passes as
added inducement. A few weeks later, a
lady from West Newton phoned that she
would send a truck to pick it up, but it
never showed up. Now Warren is trying
desperately to find a customer who will
take the coal off his hands.
New Sal Adomo Giveaway
MIDDLETOWN. CONN.—Sal Adorno sr.,
general manager. M&D Theatres, has
started a new chinaware giveaway for
lady patrons at the first-run Palace, on
Wednesdays. Thursdays, and Fridays. A
unit is given to each lady patron with
evening adult ticket purchase.
Treasure Chest for Kids
PUTNAM. CONN.—The Bradley Theatre
provided a free "Treasure Chest" for all
kiddy patrons attending the October 1
matinee. The chest contained sui'prise
novelty gifts. On the screen were "It
Started in Naples" and "The Sword and
the Cross."
NE-4
NEW HAMPSHIRE
The Gorham Theatre on Androscoggin
street in Gorham. formerly known as
the Ritz, was almost completely destroyed
by a fire which swept through the frame
structure on the night of September 28
following an explosion in the boiler room.
The blaze, which attracted hundreds of
spectators, resulted in no injuries. Clement
LeBlanch. representing the LeBlanch estate
which owns the property, estimated
the loss at $20,000 with partial insurance
coverage. John Boudoukis. who operated
the theatre, which was open only on weekends,
was on a business trip in Boston at
the time of the fire. The theatre building
at one time was a barn. About 1939 it
was converted from a garage. A miniature
golf course on the second floor was removed
to heighten the ceiling for conversion
into a movie theatre.
Little Theatre as Place
To Start Acting Career
HARTFORD—To the would-be Hollywood
star, the glamorous lure of the distant
California movie colony should be far
outweighed by the more basic careerbuilding
approach of the community little
theatre, Allen M. Widem, Hartford Times
amusements editor, said here.
"It's all too easy for somebody prepared
or not. who would like to attain fame
within the movie world to pack and take
off for Hollywood in the hope they'll somehow
be discovered while in California." he
told the Agudas Achim synagogue sisterhood.
"But when all's said and done, the people
in charge look at newcomers and ask
themselves, 'What can this person do that
isn't being provided by someone in the
field right now?'
"The only way an individual can be
really assured of a 'showcase' of talent, if
you will, is to groom himself or herself in
a given aspect of theatre and then display
this ability in a little theatre or a
university or college production. And
preferably on a local level.
"Contrary to public rumors, Hollywood
hasn't curtailed its extensive talent-seeking
corps. Constantly, the productions that are
staged in the Times circulation area are
'scouted' by Hollywood. If talent shines
forth, Hollywood will find it, regardless of
locale!"
Exhibitor Nick Saraceno
Wins $4,684.62 Judgment
MIDDLETOWN, CONN. — A judgment
for $4,684.62 was granted to Nicholas
Saraceno. operator of the Capitol Theatre,
against the local Middlesex Building Corp.
in a session of Middletown common pleas.
The case was first on a short calendar
presided over by Judge Milton H. Meyers.
Rogers Response Pleases
NEW HAVEN—Charles Kurtzman of
Loew's Theatres told a Connecticut Drive-
In Theatres Ass'n meeting that the industry
response to the annual Will Rogers
Hospital Campaign has been "most gratifying."
Harry Rose Is Feted
By 100 at Farewell
BRIDGEPORT. CONN.—Manager Harry
A. Rose of Locw's Majestic Theatre, who
has been transferred to Loew's Alpine
Theatre in Brooklyn, was honored at a
surprise midnight dinner-party on the
stage of Loew's Poll Theatre. More than
100 theatre associates from Bridgeport and
the surrounding area attended the farewell
dinner.
Manager Alfred Domian of Loew's Poll
served as toastmaster and brief remarks
were made by James Tobin of the Merritt:
Earl Wright, Candlelite-Pix Twin
Drive-In; Otto Esposito, Strand; Robert
Carney, Loew's Poll, Waterbury; Matt
Saunders, manager emeritus of Loew's
Poll here; John Martin, business agent of
the projectionists union; Tony Marsella,
formerly manager of Loew's Poli in Meridan,
and Fred Russell, amusement editor
of the Bridgeport Post and Telegram.
Rose was presented with a cash gift by
Mrs. Frances Augustine, his longtime assistant
at the Majestic, who succeeds him
as manager. Mrs. Augustine also was in
charge of arrangements.
Phil Haddad New Manager
At Willimantic Capitol
HARTFORD—Joseph C. Miklos. eastern
Connecticut district manager for Stanley
Warner Theatres, announced the promotion
of Phil Haddad, acting manager of
the Capitol. Willimantic, to manager of
the State, Manchester, succeeding Mrs.
Olive Recave, resigned.
Gerard Bouchard, formerly assistant
manager at the Strand, New Britain, replaces
Haddad at Willimantic.
Festival at Bridgeport
Opens With 'Potemkin'
BRIDGEPORT, CONN.—The University
of Bridgeport opened its first foreign film
festival with Russia's "Potemkin" Fri-
( day film was shown in Trustees
Hall in the Charles A. Dana Hall of Science.
The festival will be concluded December
9. Also to be shown are "Father Panchali,"
"The Gates of Hell" and "The Magnificent
Seven."
Art Schuman Engaged
HARTFORD—Arthur Schuman, a director
and nephew of A. M. Schuman, industry
pioneer and a founder of the Park
Street Investment Co., owner of the five
suburban theatres now operated by Community
Theatres, has announced his engagement
to Toby Ackerman, a physiotherapist
at Mount Sinai hospital. The
younger Schuman is an account executive
at Lee Isenberg Associates, advertisingpublic
relations agency.
Ticket Service at Stores
NEW HAVEN—Whalley Theatre is now
providing reservation service for "Ben-
Hur" in neighboring Bridgeport, via the
Rudy Frank Record stores. The tickets can
be picked up and paid for at the theatre
boxoffice. through arrangements by Franklin
E. Ferguson, promotion chief for the
Bailey circuit.
BOXOFFICE October 10, 1960

Sunday Big Movie Day
In Montreal District
MONTREAL—In this city of a million
and a quarter, a widespread Sunday habit
is to attend church in the morning and a
motion picture in the afternoon or evening.
There is no agitation to restrict entertainment
on the Sabbath, neither in religious
nor in any other circles, this despite the
fact the church influence in Quebec province
is supposed to be more dominating as
compared to other provinces.
Sunday is a big movie day in Montreal.
Under a heading. "Toronto the Good."
a local columnist pointed out that Toronto
will decide on December 5 whether to show
motion pictures and concerts for admission
is a desecration of the Lord's Day. He
commented that the archbishop's office
here, asked if the Catholic Church has any
opinion on the matter of Sunday movies,
said: "There is no religious problem to
Sunday cinema. In fact, a stand never was
taken on the subject."
PROTESTANTS AGREE
Protestant clergymen in Montreal also
feel the same way. Archdeacon John P.
Morris of the Anglican Church, said "Sunday
movies in Montreal never have been an
issue. Our church has long accepted the
continental Sunday which prevails here in
Quebec province."
The Sunday moviegoer is a mixed lot.
According to Bill Robinson of United
Amusement Corp.. which, with its affiliate
Consolidated Theatres, controls the lion's
share of film houses with 29 theatres in
the Montreal district, there is no "typical"
Sunday moviegoer. Robinson, however,
pointed out that by far the most regular
Sunday fan is the French-Canadian.
Legislation on motion pictures in Montreal
and throughout Quebec province is a
provincial government matter. There are
no midnight movies in Montreal. Doors
must be shut at midnight, although no one
knows why the niling applies or when it
was first put into effect. However, a number
of years ago movie houses used to have
midnight shows to see the new year in.
This was discontinued quite a number of
years ago.
NO QUEBEC DRIVE-INS
Laws governing cinemas in Montreal
and Quebec province are unique in other
ways, too. Children under 16 are not allowed
to attend movies, even with their
parents. And drive-in theatres are taboo
throughout Quebec. Public safety and public
morality are the two reasons behind
the "under 16" taboo and the drive-in.
The ban on children in movies was imposed
in 1927 when 82 children—many of
them "parked" by their parents in the theatre—died
in a fire that swept through
the Laurier Palace Theatre.
And the late premier Maurice Duplessis
vowed that the "sin bins" of the drive-in
would never, during his lifetime, become a
part of Quebec scene.
But it is felt that the elimination of the
younger teenager has one favorable influence
on the theatre behavior. Quebec
operators claim rowdyism is almost nonexistent.
Bill Murray of United Amusement,
said "the older teenager is not a
trouble maker, and the theatre manager
can handle any isolated disturbances by
barring the offender."
CONFERENCE IN TORONTO—In Toronto for conferences with Empire-
Universal officials and Canadian circuit representatives on promotion plans
for the forthcoming Universal- International releases, Philip Gerard, eastern
advertising and publicity director, is seen here with, left to right, Frank Fisher
(seated) vice-president and general manager of Odeon Theatres; Hatton Taylor,
general manager of Empire-Universal, and Harvey Hunt, head buyer and
booker for Odeon.
Art Houses Offer Russian
And Japanese Film Fare
TORONTO—In the art film section of
the entertainment field, a picture called
"Old Khotabych" from Russia took to the
Radio City screen while the International
Cinema held "Hiroshima. Mon Amour"
for a fourth week. The Christie Cinema
continued its own Japanese film festival
with "Ugetsu" which was good for a second
week, to be followed by "Gate of Hell."
At the Odeon Fairlawn in North Toronto.
"The Royal Ballet" was doing very well,
the British production being held for a
third week on a roadshow basis, all seats
reserved.
Toronto Vote Dec. 5
On Sunday Movies
Toronto—The city council approved
by unanimous vote the holding of a
referendum in connection with the
December 5 municipal elections to decide
the issue on Sunday shows but,
surprisingly, broadened the question
to include stage performances and
concerts in addition to film theatre
programs.
The question on the ballot paper
will read: "Are you in favor of the
city of Toronto seeking legislation to
legalize the showing of motion pictures
and the performance of concerts and
plays in theatres and halls on Sundays?"
The original issue concerned the
Sunday operation of motion picture
theatres, and the belief is expressed
that the widened scope of the referendum
will complicate the situation.
Montreal, for example, has long had
Sunday films but no stage shows.
Manitoba Gathering
On Dec. 5 at Winnipeg
WINNIPEG—Directors of the Manitoba
Motion Picture Exhibitors Ass'n. headed by
President Harry Prygrocki. approved December
5 for a general meeting at the
Marlborough Hotel, starting at noon.
Election of new officers will cap the
program.
Prygrocki and HariT Hurwitz were
named delegates to the national council
meetings in Toronto October 25-27. Ken
Beach will be the alternate.
A donation of $50 to the Canadian cancer
fund in the name of the late Harold
Bishop and wife was approved.
The Association members wlil be asked
to request the provincial government for
repeal of the amusement tax on theatre
tickets at the February session.
Another important issue is Sunday motion
pictures, supported by the Lord's Day
Alliance.
Claude Anison Managing
St.
Petersburg Drive-In
PETERSBURG, FLA.—Claude Ani-
ST.
son, formerly supervisor for the Williston
circuit and the Canto circuit, Indianapolis,
Ind., is the new manager of the Garden
Auto Outdoor Theatre here. The de luxe
drive-in is owned by Ben Cohen, who operates
a circuit from his home office in
Cincinnati.
"We currently are beginning an expansion
program at the Garden Auto Outdoor
Theatre," said Anison. "The expansion will
include a new 70xl20-foot screen, enough
new ramps to double our current capacity,
a new playground and tropical planting to
rival any Florida beauty scene."
BOXOFFICE October 10, 1960 K-1

costing
. . The
. . Abe
.
bowing
moved
Etobicoke Telemeter Takes Pause
To Check on Expansion Plans
VANCOUVER— Will pay TV be comins
to Vancouver. Paul King, staff writer for
the Vancouver Sun reporting on the Telemeter
installation at Etobicoke near Toronto,
sa.vs that the answer is highly likely:
the only question is when.
Eugene Pitzgibbons. a member of the
Famous Players Canadian Fitzgibbons
family, and Canadian boss of Telemeter.
King reports, cautiously avoids any grandiose
claims about Telemeter expansion.
By the end of September TM installations
were in 6.000 Etobicoke homes, and future
installations were .suspended for a spell
while TM evaluates the situation to learn
if Ifs profitable to expand.
Is Telemeter currently making money in
Etobicoke? The answer: a flat no. but,
TeleMen hastily add. "We never expected
it to in the first few months with only
5.000 units installed." They compare the
present setup to a new 600-room hotel with
only 60 rooms ready for occupancy. Before
going ahead they want to know:
First: Subscribers' buying habits over a
full yeai-. "We want to compare the summertime,
when people take holidays, with
winter ratings when TV hits its boom
viewing period." Pitzgibbons says.
Second: "We want to wait for the novelty
period to wear off. Viewers may watch
Telemeter a lot when they first receive it,
taper off when they get used to it." Although
an electric computer in TM's head
office shows exactly how many subscribers
watch a given show i Charlton Heston's
"Ten Commandments" led with 3.000 total
viewers', TeleMen haven't as yet established
the annual amount subscribers will
pay (but they hope for an average $2 a
week or $100 a year per family).
Third: Operational costs have far exceeded
profits so far. Total cost of TM's
coaxial cable alone was $250,000. Less than
half of the 13.000 potential homes it passes
are currently hooked up. Also, the Etobicoke
TM units $65 each to make)
I
are already obsolete, latest units wOl cost
$15 less to manufacture—although the
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rental cost to subscribers will still be only
$5.
Another large cost to TM is the cable
amplifiers, currently all made by hand.
"After our present pilot-run wc will go into
mass production." Pitzgibbons says. "It will
prove a tremendous saving."
Finally. TM doesn't have enough home
unit* now to meet the demand, or enough
trained men to install them i30 new crews
i
were speedily added the first month
While adding a severe drawback, this
still
proves a strong publicity asset. "It shows
the people want them." Pitzgibbons says.
"Canadians are by nature conservative,
cautious.
In a five-mile radius of TM's Etobicoke
station ai'e 40,000 homes. TM estimates it
could reach 75 per cent of these with ea.se.
"We have to lay sufficient cable, anyway,
so it would cost as much to service four
homes as forty thousand."
Still thinking in theatre terms, veteran
movie-man Fitzgibbons says: "If Famous
Players (which operates Telemeter as a
i
subsidiary built a new theatre in Etobicoke,
it would cost $550 a seat. If we can
build a theatre in the home for $100 a
seat, it makes sense."
Even with their spoken reservations.
TeleMen are already planning widespread
expansion.
Fizglbbons predicts that after the evaluation
pause. TM will be breaking into the
entire metropolitan area and from there
will spread to outlying Ontario centers
(London. Port Arthur. Fort William), and
investigators have been surveying Winnipeg
for a year.
WINNIPEG
J^any friends of the late Samuel 'Weiner
have made contributions to the Canadian
Picture Pioneers benevolent fund
in lieu of floral tributes . . . Harry Prygrocki
has returned from Clear Lake
where he was operating his Park Theatre.
Prygrocki has resumed his duties as
president of the MMPEA from Harry Gray
who handled them in his absence.
.
Jack Bernstein, Allied Artists, was in
town to install Len Herberman as local
manager . Film Exchange Five Pin
League will operate this year at the Uptown
lanes Kovnats reports the
addition of Margaret Katchen to the Astral
Syl Gunn, Paramount, has
staff . . . taken over management of the new Affiliated
Pictures office here.
The International documentary film
festival sponsored by the Yorkton, Sask.,
Film Council, will be held in the auditorium
of the Yorkton College October 17,
19.
HOLL'YWOOD — Producer-writer
Oscar
Brodney will make "The Live Wire," Garson
Kanin comedy owned by 20th-Fox. The
property was recently slated for producer
David Weisbart, who will now concentrate
on "Flaming Heart" and his upcoming
"The Comancheros."
Newcomers Are Rare
On Toronto Scene
TORONTO—New attractions continued
scarce in the offerings at major theatres,
only two of which made a change for the
"
week with "Jungle Cat in at the
Eglinton and "The Angel Wore Red" at
"
Loews. "Bells Are Ringing to the
Uptown after five weeks at the downtown
Loew house. "Ocean's 11" had a nice second
week at the Imperial.
'Averoge Is 100)
Carlton— Doctor In Love (20th-Fox), 4ttl wk...lOO
Eglinton— Jungle Cot (BV) 110
Hollywood— Psyclio IPara), 9tti wk 100
Hylond— From tlic Terrace (20th-Fox), lOtti wk. .100
Imperial—Occon's 11 (WB), 2nd wk 110
LDew's—Tlic Angel Wore Red (MGM) 105
Ncrtown— It Started in Noples (Paro) 100
Tivoli—Con-Can (20th-Fox), 27th wk 100
Towne— School for Scoundrels (IFD), 7th wk 100
University— Ben-Hur |MGM), 4 1st wk 110
Uptown— Bells Are Ringing (MGM), moveover
. . 1 05
'Psycho' and" "Ocean's 11'
Stay Brisk in Vancouver
VANCOUVER—Three spots are showing
"
The
the way here— all holdovers: "Psycho,"
"The Apartment" and "Ocean's 11.
rest of the town was on the light side. "All
the Pine Young Cannibals" stayed only
six days at the Capitol.
Capitol— All the Fine Young Cannibols (MGM) Mild
Orpheum—Ocean's II (WB), 3rd wk Excellent
Park— I'm All Right, Jock (20th-Fcx), 13th wk. Good
Plaza— Chartroose Caboose (U-l); College
Confidential (U-l) Moderate
5tanley~Bcn-Hur (MGM), 23rd wk Good
Strand—Psycho (Paro), 6th wk Excellent
Studio— Chaplin Revue (IFD) Good
Vogue—The Apartment (UA), 3rd wk Good
Cooler Weather Catnips
Montreal Boxoffices
MONTREAI^Managers of the leading
cinemas here reported improving boxoffice
conditions in the past week. A few
outstanding holdovers, such as "Ocean's
11" and "Upstairs and Downstairs" at the
Loew's and Avenue theatres, respectively,
helped to swell attendance along with
longer holdovers such as "Ben-Hur" at the
Alouette and "Can-Can" which bowed out
of the Seville after an extended run to
make room for "The Cranes Are Plying."
The colder weather and shorter days seem
to have resulted in sending a greater
number of people to the cinemas.
Alouette Ben-Hur (MGM), 37th wk Excellent
Avenue— Upstairs and Downstairs (20th-Fox),
7th wk Excellent
Imperial—This is Cinerama (Cineromo),
8th wk Good
Loew'st— Oceon's 11 (WB), 3rd wk Excellent
Palace— Strangers When We Meet (Col), 2nd
wk
Good
Westmount— Carry On, Teacher (Anglo-
Amolgomoted), 3rd wk Excellent
'Usher' and 'Terrace' Are
Good Winnipeg Entries
WINNIPEG — "Prom the Terrace" at
the Odeon and "The House of Usher" at
the Lyceum led regular grossers, while
"Ben-Hur" continued to draw well at the
Gaiety as a hard ticket offering.
Airport Dnve-ln— Psycho (Pore), 6th wk.,
moveover 110
Capitol—Bells Are Ringing (MGM), 2nd wk 95
Gaiety— Ben-Hur (MGM), 6th wk 175
Gorrick— Elmer Gantry (UA), 2nd wk 95
Lyceum, Starlite Drive-ln—The House of Usher
(Astral); Jailbreakers (Astral) 135
Met, Pembino Dnve-ln—The Adventures of
Huckleberry Finn (MGM) 90
Odeon— From the Terrace (20th-Fox) 135
"The Greengage Summer," a Columbia
release, was adapted from the novel by
Rumer Godden.
BOXOFFICE October 10, 1960

. . . Jimmy
. . Ernie
. . Heather
. . The
. . Pat
. . The
and
VANCOUVER
John W. Panrucker, manager of the municipal
Queen Elizabeth Theatre, was
suspended by the board of management as
a result over the promotion of several attractions
at the big theatre. A. K. Gee of
World Adventure Tours, Winnipeg, revealed
he and Panrucker were partners in
a deal to show eight travel films at the
civic theatre.
The mother of Frank Troy, district manager
here for Theatre confections, died in
Toronto in her 80s . . . Bill Howe, Orpheum
assistant, went back to his hometown of
Melville, Sask.. on a vacation . Johnston
of the Strand boxoffice vacationed in
Frank Soltice of the
Lacombe, Alta. . . .
Pines Drive-In at Penticton was in town.
Affiliated Pictures, combining distribution
for Columbia and Paramount, started
operation in the former Paramount office
on the Row . Walton, newcomers
from England, succeeded Joan Sterling,
killed in an avalanche on Mount Waddington,
as secretary of Eric Rosebourne of the
theatre supply company. Elfreda Pigou of
a show business family was also a victim of
the avalanche.
Owen Bird of West Coast Booking Associates
went fishing on Vancouver Island.
Secretary Violet Hosford vacationed in
Chicago . . . Jack Pairley. projectionist at
the Paramount Theatre at Port Alberni,
returned from a trip to Merritt and Princeton
in the interior . . . Diane Overbo of WB
vacationed in Edmonton.
Marjorie Muir, secretary at General
Sound & Equipment, is a new subscriber
Patterson, former 20th-Fox
manager here, is now booking 16mm and
35mm situations.
OTTAWA
Cam McLean, prime mover in the campaign
for an open Sunday here, announced
his candidacy for an aldermanic
seat in the city council. The election is
December 5. No plebiscite on the Sunday
question is planned . E. L. Bushnell
Broadcasting Co. has purchased the television
and radio stations at Cornwall from
the Cornwall Broadcasting Co., of which
Stanley R. Shenkman is president. Associated
with Bushnell is David Greisdorf,
executive vice-president of International
Film Distributors. The Bushnell group
also has the TV station at Pembroke.
Bill Cullum has two stage attractions
coming up on successive nights at the
FPC Capitol. The Royal Winnipeg Ballet
will be featured on the 11th. followed by
the 50-piece Mantovani orchestra from
England . Warren held "Strangers
When We Meet" for a third week at the
Elgin, while "The Apartment" rounded out
13 weeks at the Little Elgin.
The clubhouse of the Gatineau Golf and
Country Club, where scores of Hollywood
stars have appeared over the last 10 years,
was destroyed in a $200,000 fire. Joe Saxe.
the owner, said he would rebuild
Rialto had what was called a
. . . The
World War
II show, playing two releases from Astral
Films, "Ski Troop Attack'
Blood Island."
and "Battle
The National Museum went Japanese
in its free show la.st week, featuring "Chogolisa.
" or "The Bride's Peak," which won
an award at the 1960 Vancouver Film
Festival . Film Club of Brockville
had a full page in the Daily Recorder
and Times to announce its season of pictures
from eight countries in the Auditorium
Theatre, formerly the Famous Players
Regent. The Kingston Film Society
has announced its fifth season with bookings
which include "Eva Wants to Sleep,"
"
"400 Blows "Don Quixote."
15 Theatres. All Closed,
Dismantled in Detroit
DETROIT—The dismantling of 15 theatres
in Detroit was reported by exchange
sources. Most of these have been closed
for sometime, so that this does not mean
any wave of fresh closings. All are neighborhood
houses, ranging from 399 to 1,536
seats in size.
The 15 theatres, with last recorded operators,
are: Arcade. Donald Lovewell;
Delray. Max Gealer: Dix. Jack M. Krass;
East Side. Dave Korman: Grande. E. B.
Dudley: Graystone. Jack M. Krass: Imperial.
George Burgess: Lakewood and
Plaza. Leonard and Bernard Brooks: Perrien.
Sophie Weklie: Priscilla. Charles
Bagons: Rivola. Harry Knot and John
Sizemore: Warfield. Moe Teitel: Willis,
Fred Lokar. and Tuxedo, located in Highland
Park, Lew Wisper and William Wetsman.
of
New Distributing Firm
Under Way in Canada
TORONTO—Affiliated Pictures Corp.,
the new company formed to dl-stributed
Columbia and Paramount pictures, made
an auspicious start October 1 in the six
exchanges in Canada. Famous Players
Canadian Corp. and Odeon Theatres gave
theijTblessings to the new organization.
Affiliated personnel follows: Gordon
Lightstone. managing director, after many
years with Paramount: Harvey Harnick,
general sales manager, from Columbia, and
Mickey Stevenson, assistant general sales
manager, who formerly was Paramount
manager in Toronto.
For the branches the following were
listed: Toronto, Leonard Bernstein, manager.
Jack Allen, salesman; Montreal,
Romeo Goudreau and Eloi Cormier: Winnipeg,
Syl Gunn and living Fogel: Calgary,
Robert Lightstone and Saul Isenstein,
.salesman: Vancouver, Nat Levant, and St.
John, Louis J. Simon.
At Torono, Abe Fox is office managsr
and head booker while Robert E. Smith
and Ernest Heath look after accounting.
Winston Barron continues in charge of
promotion for Paramount product. Gordon
Lightstone and Harvey Harnick will sell
Paramount and Columbia pictures. re.spectively,
to major circuits. Louis Rosenfeld
remains president of Columbia Pictures of
Canada.
Affiliated Pictui'es operations will be directed
from 72 Carlton St.. Toronto.
GROSS '20" MORE
per 100 lbs. Raw Corn
Super Pufft Popcorn Co.
97 Duke Street
Toronto, Ontario, Canada
POPCORN VILLAGE
NASHVILLE, TENN.
K your present popcorn machine is 5 or mora
years old,
then the championship production
of this Cretors Ambassador will increase your
gross up to $20 per 100 lbs.
The ^£taJLA
of raw com.
AMBASSADOR
Sets the Pace for the Industry
Get Full Details from These Deolers
Service Confections, Ltd.
243 Lilac Street
Winnipeg, Manitoba, Canada
Our 75th
Anniversary
SINCE 1885
FACTORY:
CHICAGO, ILL.
Theatre Confections, Ltd.
234 King Street, East
Toronto, Ontario, Canada
MANUFACTURERS OF THE
OFFICIAL WEIGHT VOLUME
TESTER FOR THE
POPCORN INDUSTRY.
BOXOFFICE October 10. 1960 K-3

. . Back
. . "Song
"
. . . Judith
. . . Membership
. . Among
. .
TORONTO
"The capture of an armed bandit by detectives
has put an end to a series of
robberies at theatres in the downtown section
of the city which netted the comparatively
small total of $700 because of
police warnings. The gunman gave the
name of D. W. Kelasher from New Zealand.
In the belief that one man was responsible
for the holdups, 16 detectives, equipped
with pocket radio transmitters, were assigned
to watch the theatres. When the
boxoffice of Loew's Uptown closed at 9:40
p.m.. Detective Herb Hillier proceeded to
the Astor nearby where he grabbed a suspect
who was found to have a loaded gun,
nine holdup notes and a number of press
clippings of previous robberies. He was
charged with eight holdups.
International Film Distributors, of
which N. A. Taylor is president, has secured
the Canadian rights for Swedish
features directed by Ingmar Bergman and
the first to be released will be "Wild Strawberries,"
shown at this year's Stratford.
Ont., film festival. It will be followed by
"The Magician" . from Europe
where he appeared in several pictures, Toronto's
Austin Willis commented that film
studios on the Continent were similar to
washrooms, functional but not attractive.
The Kingston Drive- In, an Odeon operation,
has closed for the winter. For most
of the season it was teamed with either
. .
the Odeon or Biltmore in downtown Kingston
Suffering from a cold, John
.
Wayne nevertheless spent a busy day in
promotion of "The Alamo," which will
open shortly at the Tivoli. He attended a
press luncheon in Port York, appeared
for the United Appeal campaign, was interviewed
on TV, visited a hospital and a
community center and gave countless autographs.
For Senior Citizens
Week in Brantford,
a group of oldtimers. many in Gay Nineties
garb, attended a performance at the
Famous Players Capitol as guests of Manager
Bill Burke . Without End,
in which Lou Jacobi, Toronto actor, has
a role, opened the 6th at the Carlton here
after it had been screened for all the Famous
Players managers at their national
convention recently.
Edward Fisher, advertising manager for
Pepsi-Cola of Canada, has been promoted
to the new post of manager of marketing
services . . . Jack M. Fine, film buyer and
supervisor for B&P Theatres, is now manager
of the new bowling alley division of
Famous Players . . . Ernie Smithies' Capitol
at Kingston, an FPC unit, is the third
theatre in Ontario to get "Ben-Hur," starting
the 6th. The other engagements are
*^©©@«®©©««©@©S5©€5^e«®«®^«««©«®'
at the University, Toronto, and the Nelson,
Ottawa.
Alartin Simpson of the Downtown has
been appointed chairman of arrangements
for the Canadian Picture Pioneers awards
banquet October 26 at the King Edward
Hotel.
Mrs. Taylor of Toronto
Opens Two Art Spots
TORONTO—Taking note of the growing
popularity of film .societies here, Yvonne
Taylor, proprietor of the Towne and International
cinemas, has made arrangements
for the opening of two new intimate
theatre type showcases on Avenue road
in north-central Toronto.
Mrs. Taylor, wife of Nat A. Taylor, president
of 20th Century Theatres and of distributing
and producing companies, announced
that each of the two new theatres
would accommodate 130 persons in
luxurious appointments for the enjoyment
of unusual programs. The policy will be to
specialize in motion pictures usually shown
to film society audiences.
Features are to have unlimited engagements
but with the possibility they would
move into either the Towne or International
for conimercial runs if they prove
to have general appeal.
MONTREAL
R series of fine street and highway safety
films have been produced by Jacques
Pelletier. The 30-minute pictures are
distributed by the Service du Film
Industriel and were narrated by Lucien
Wattier . . . Romeo Goudreau, Paramount
office manager until that company merged
its distribution with Columbia's, has moved
to the Associated Screen Industries building,
where Affiliated, the new company
will headquarter.
Gerard Langevin reopened the Rio Theatre
at Sorel on the first. The 500-seater,
equipped with CinemaScope and a widescreen,
formerly was owned by Edouard
Joe Dorfman. E-U head
Gauthier . . .
booker, was vacationing in Miami Beach
Joseph, receptionist at Warner
Bros., is back on the job following her
marriage to Norman Small, and a wedding
trip.
. . .
Nick Martini, distributor of 16mm film
in Quebec, died while driving his car
Mel Johnston, manager of the Seville The-
. .
atre, was recuperating from an ear ailment
. Art films were going good here.
"Tirez sur le Pianiste" grossed well at the
La Comedie Canadienne in its third week
was reported increasing
in the Centre d'Art de L'Elysee. "Umberto
D" is scheduled for early showing by the
club.
The auxiliary of Notre Dame Hospital is
sponsoring the premiere of "Le Secrete Professional"
at the St. Denis Theatre .
Michael Costom, president, and Cine-Art
distributing Co. hosted industry folk at a
screening at the rebuilt Cinema Canadien
on St. Catherine street. A cocktail party
followed . . . Roger Chartrand, MGM, was
in the Gaspe peninsula . exhibitors
on Filmrow were Mr. and Mrs.
Pelletier of the Alma Theatre in St. Joseph
d'Alma.
Brockington Retires
As Odeon President
TORONTO—The retirement of
Leonard
W. Brockington as president of the Rank
Organization's Canadian companies was
announced at a directors meeting of Odeon
Theatres, effective October 1, after a tenure
of ten years. He will continue on the
board.
Brockington was closely associated with
the British industry leader, now Lord
Rank, since 1943 when the Rank Organization
stepped into Canadian exhibition and
distribution, and the Odeon chain became
the second largest circuit in the Dominion.
Last March 20th-Pox took over the handling
of product for Rank Film Distributors
of Canada.
While he never became a member of the
Parliament, Brockington was assistant to
prime minister W. L. Mackenzie King until
the latter's death. As an orator Brockington
spoke for Canada on historic or
state occasions. He was rector of Queen's
University.
More Video to Winnipeg;
Theatremen Don't Agree
WINNIPEG—There has been only one
TV channel for the past six years in this
area, and during this time theatre attendance
has declined 42 per cent and
motion picture houses have closed their
doors. Soon two new T'V stations will be
on the air, affording viewers a choice of
three channels. At least one theatreman
is optimistic. Bill Novak, Metropolitan
manager, is quoted in the Free Press as
follows: "People can only look at one channel
at a time. If they're watching CBC
we've lost them anyway so it doesn't make
any difference how many channels you
get. If they are looking at one they can't
look at the other. It might hurt CBC but
it won't hurt us."
On the other hand. Ken Beach, secretary
of the Manitoba Motion Pictui-e Exhibitors
Ass'n, has this to say: "Give the
public a wider choice on T'V and it is
reasonable to expect that more people will
be glued to the TV set. It is to be hoped
however that the quality of entertainment
offered by the theatres will be strong
enough to meet this increased competition.
When the public is given what it wants
in motion pictm-es that carmot be seen on
television, the response is there. There is
no doubt however that the pubUc has
become really choosy; also there is no
doubt that producers of motion pictures
are doing their utmost to meet this challenge."
Philips Introduces Sound Systems
TORONTO—Philips Electronics Industries,
Ltd., light and appliance division,
announces the introduction of a complete
sound system service for the Ontario market.
The line includes amplifiers, microphones
and sound columns. Philips has
been a pioneer in Canada with organization
of outdoor high-fidelity concerts in
Toronto's Edwards Gardens and similar
sound installations across Canada. Philips
offers free of charge, a pamphlet titled
"191 Ways to Use Sound Systems Indoors
and Outdoors."
K-4 BOXOFFICE :: October 10, 1960

In^
• ADLINES & EXPLOITIPS
• ALPHABETICAL
INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TOM BETTER BOOKING AND B U S I N E S S B U I L D I N G
Publicity Success in
Radio-Sponsored Preview
Station and Showing of
'College
Are
Benefited
Confidential'
The radio station-sponsored preview is
coming into increasing prominence in motion
picture promotion. The station advertises
the preview and asks listeners to
write in for special tickets, or if a larger
response is desired, phone in their names
and addresses and the tickets are mailed.
The selling point in contacting the station
managers is the film itself, one that
will give the station prestige or appeal to a
segment of the public which the station
seeks to impress.
Ed Linder, manager of the Gopher
Theatre in Minneapolis, made the sponsored
preview with WDGY, one of the
larger Twin Cities stations, in behalf of
"College Confidential," the film which
stars Steve Allen in a campus life story.
WDGY agi-eed to sponsor a special early
bird showing of the film in return for
which they broadcast ten spots a day for
five days in advance of the screening. The
station distributed special tickets on request.
The early bird showing was a tremendous
success, Linder reports.
For a standout ballyhoo, Linder promoted
a new Oldsmobile convertible from
the dealer to take four college-age girls
dressed in "College Confidential" T-shirts
and shorts around town and to the Minnesota
state fair, which was under way at the
time.
Other details of the campaign:
Fifty window streamers placed in lunchrooms
and stores near bus stops.
Wholesalers of the Gold Medal book
bannered a dozen trucks with "Read the
Book . . . Now See This Hit at the Gopher
Theatre." Fifty Gold Medal books were
promoted to give to the first 50 patrons
on opening day.
Five thousand "College Confidential"
quiz throwaways distributed in advance
and on opening day at the state fair and
in downtown Minneapolis, bearing numbers.
Those having numbers posted in the
Gopher lobby were admitted free to see
the film.
Special front was built around stills
and the photos cut out from the 24-sheet.
Art and news mention obtained in the
newspapers.
Linder reports the opening was the best
in the last several months.
Four jiris in labeled T-shirts and shorts, plus o big white dog, made an eye-catching ballyhoo for
"College Confidential" as they toured downtown Minneapolis and the Minnesota state fairgrounds in
odvance of the opening at the Gopher Theatre. Standing at the right is Lee Boyan, WDGY executive.
The "College Confidentiol" opening at the North Flint (Mich.) Drivc-ln ond the ncorby U.S. 23
Drive-ln at Bay City was advertised as a "World Drivc-ln Premiere," with Bob Fredlcy, manager of
the North Flint, in charge of the promotion. U-l sent in starlet Nancy Root and Fredley made the most
of her day's stoy at Flint. Nancy was presented the keys to the city (on a bracelet) by Mayor Robert
Egan and escorted through a schedule of activities designed to garner the maximum of publicity. In
the group at left she is shown, left to right, with Manager Fredley; Jim Leotherman of the Flint Journal,
Mayor Egan; Ronald Craig, vice-mayor, and Dick Chappell, critic for the Flint Journal. At right, Nancy
is shown debarking from a convertible for one of the functions.
BOXOFTICE Showmandiser :: Oct. 10, 1960 — 159 — 1

. . . VIOLENCE
. . REALISM
. .
All the Young Men' Gets Civic Aids
In Its First National Playdates
First national playdates of "All the
Young Men." the Hall Baitletl piodiiction
beins released by Columbia, are obtaining
support of the U.S. Marine Corps, the
YMCA and a number of other civic organizations.
In addition, in cities where
there is a substantial Negro population,
special campaigns have been angled at this
segment of the community because the film
deals with tensions arising within a small
Korean combat unit when its dying lieutenant
passes command of the group to
the only Negro in the group.
In addition, the press has been uniformly
helpful in almost all situations in
giving the film a good sendoff.
When the picture opened in Denver at
the Denver Theatre, the management was
quick to take advantage of a cover story
on comedian Mort Sahl in Time magazine.
A 40x60. using the cover as the key illustration,
was hurriedly turned out and used
in front of the theatre. It attracted considerable
attention.
Overall, the campaign provides a number
of working tools for exhibitors. The
popular singer Jimmy Darren is one of
the stars of the picture, along with Alan
Ladd and Sidney Poitier. and he has recorded
the title song for Colpix. a division
of Columbia Pictures. In the first dates.
exhibitors have been tieing in with record
shops, using stills from the picture, of the
yoimg star and Colpix promotional material
for window and counter displays. Exhibitors
who want to make tieups with
disc jockeys can obtain the record from
Columbia's exploitation department, 711
Fifth Ave., New York.
Pocketbooks has an edition of "All the
Young Men" on the stands and local distributors
are assisting in promoting the
picture in a variety of tieups. There also
is the possibility of tieups with bicycle
shops. Alan Ladd is national chairman of
the annual salute to bicycling by the Bicycle
Institute of America, and posters
showing the star with a list of safety rules
have been sent to approximately 8,000 bike
shops in the country.
A complete exploitation kit has been created
for the picture, outlining a substantial
Lots of White Space Sets
Emergency 'Hell' Ad
When the newspaper mats for "Hell to
Eternity" failed to arrive on time, Rufus
Neas, manager of the Playhouse in Statesville,
N. C, used a 3-col. 7-inch space
with 6-point type in the center (9 ems
wide) as follows:
"This space was reserved to advertise
the biggest, blasted story of those bruising,
cruising Marines. HELL TO ETERNITY
stars Jeffrey Hunter, David Janssen, Vic
Damone and Patricia Owens. This picture
is all new and must not be confused with
any picture similarly titled . . . The first
100 Marines or ex-Marines will be admitted
for only 25 cents on Saturday
night. Based on the TRUE life of Guy
Gabaldon, Marine hero who captured over
When "All the Young Men" opened at the Denver
(Colo.) Theotre, the current cover of Time featured
comedian Mort Sahl, a star of the film, and
the above poster was quickly turned out to capitalize
on the break.
number of promotional projects which an
exhibitor may undertake. Because of the
popularity of Sidney Poitier and the explosive
theme of the film, an entire section
of the kit is devoted to the special exploitation
approach to be taken in effecting
the campaign directed toward the local
Negro community. Included in this material
is an attractive two-page herald which
lists cast and credits on one side and a
discussion of the role the Negro soldier
plays in the story on the other.
Other campaign materials which have
been used include a series of five public
service radio spots on juvenile delinquency
by heavyweight Ingemar Johansson who
appears in the film; a 21/4x2 V2 black and
white sticker with the legend "All the
Young Men Are Coming"; a series of
drawings by artist Julius Kroll suitable
for newspaper reproduction; reprint of a
Jackie Robinson column lauding the film;
and a newspaper limerick contest.
1.000 prisoners. You will never forget
HELL TO ETERNITY, the 'Battle Cry'
of 1960."
This copy really stood out what with
two inches approximately of white space
surrounding it on all sides.
Safety Series for Kids
Lester Stepner, who has achieved outstanding
success in working with the PTA
and school groups, has started a series of
special safety films at the Evanston (111.)
Theatre. The Evanston police department,
Bell & Howell Co. and the Chicago projectionists
union are cooperating on the safety
feature. The first such film was "The
Safety Patrol." The Evanston police will
play host to the Junior Police Guards of a
different elementary school each week of
the year.
Foreign Films Keeping
Neighborhood in Black
Popularity of foreign films has been
credited with helping the Five Points Theatre
in Columbia. S. C. .stay in the black.
The neighborhood house turned to the
foreign product five years ago by sponsoring
a fine films program planned and
promoted by an interested group of citi- .-
zcns. The Columbia Fine Films Committee le
begins its fifth year of operation next
month under its permanent chairman. Dr.
George Curry.
Meanwhile, it is reported that the house
may change its weekday operating policy
somewhat. If projectionist union negotiations
are successfully completed, the house
will drop continuous performances in favor
of a single matinee and two night performances.
The continuous policy would
remain on weekends.
Since management shows an interest in
keeping foreign policy as a staple—it has
been considered as a Tuesday, Wednesday
and Thursday feature each week—the new
viewing schedule would fit in with habits
of most foreign-film fans, it is believed.
lATSE interest, of course, is fact that an
operator would be eliminated, with only
one needed during the week instead of two.
Violence-Sex Twin Bill
Big St. Louis Grosser
"Curse of a Teenage Nazi" and another
exploitation picture, "Unwed Mothers,"
. . Girls
were booked into the Ansel Bros. Enterprises
Ritz Theatre out on Delmar boulevard
in St. Louis where Don Meyers is
manager.
Meyers pulled out all the stops in promoting
the violence-sex twin bill, pro- 1-
claiming from a shocker front, handbills, r!
etc. "Trapped, They Defied Their Killer
Captors . . . ROMANCE . . . SHOCKING
. ... See
Women Enslaved by Nazi Werewolves .
It Screams the Terrifying Truth .
Now It Can Be
Choose Death to Nazis . . .
Told ... It Will Tear Your Mind With
Puiy."
With this kind of advertising, the twin
bill went on to outgross such films as The
Big Fisherman, Solomon and Sheba. The
Unforgiven, the Last Voyage and Porgy
and Bess at the Ritz, Meyers reports. He
comments he would be pleased to forward
a copy of his campaign to anyone writing
him at the Ritz Theatre, 6267 Delmar
Blvd., St. Louis.
Hypnotized Man Buried
As 'Hypnotic Eye' Stunt
The Miracle Mile Drive -In near Toledo
was open 24 hours a day for the 72 hours
in which a man was hypnotized and
"buried alive in a grave." Drive-in patrons
could see the subject at any time to verify
authenticity of the stunt. The man was
hypnotized at 10 p.m. on a Friday and
placed in a grave, where he remained
without food or water until Monday niglit
—a total of 72 hours. Patrons to the film .-
feature were admitted at no change in 'n
price. The screen program featured "The
Hypnotic Eye," first-mn showing, and
every patron received a hypnotic-eye balloon
to enable him or her to enjoy the
thrills of Hypnomagic.
— IGO — BOXOFFICE Showmandiser :: Oct. 10, 1960

I
which
-
. . You'll . . . Be
Using a Public Preview
In
Push for Top Gross
^^ Disc Jockeys are Called on to Help Bring in
1,000 \o 'Pollyanna' Screening
Promotion of the "Pollyanna" engagement
at the Imperial Theatre in Toronto
was started more than a month in advance
by Michael King, manager of the
Famous Players Canadian showplace.
The opening push of the concentrated
effort to bring in top grosses on this picture
was a screening, planned and executed
on a large scale. Since more than 1,000
regular patrons of the Imperial attended
this press-public screening as guests, a
step-by -step outline of the procedure
follows:
1. Invitations went to press folk, radio,
VIP, shareholders, group sales contacts
included schools. Girl Guides, Boy
Scouts, etc. and PPC Gift Ticket contacts.
I
Most of
the invitations were RSVP.
2. When reply cards were received,
names were checked off the lists and admittance
tickets mailed.
3. General public invitations were handled
as follows: Trailer on screen two
weeks ahead, and 40x60 in the lobby, both
announcing the preview mo title) and inviting
the audience to write in for tickets.
As public response was something less than
expected, various disc jockeys were contacted
to work in announcements regarding
the unique public screening. On receipt
of requests for tickets from patrons, invitational
tickets were mailed out.
4. The regular show was scheduled so
that it ended at approximately 7 p.m.
Boxoffice had, of course, been closed at
the start of the last feature, and appropriate
signs had been placed around the boxoffice.
5. When regular patrons left, theatre
w^as tidied up, confection bars readied and
staff briefed.
6. Doors were then opened at 7:30 p.m.
A lineup had formed considerably earlier,
and was controlled by ushering staff.
7. As people came in they were handed
programs by attractive young women.
8. Before program was started, the audience
was greeted by manager and asked
to take a few minutes as they left to fill
in comment cards.
9. "Pollyanna" postcards were distributed
to as many of the audience as possible
as they left.
10. Stills from the picture were imprinted
with, "Hope you enjoyed me in
'Pollyanna,' " and mailed to all surrounding
newspapers so that they would be received
the morning after the screening.
To stir up interest in the screening disc
jockeys were persuaded to broadcast spots
such as the following used on CKLB at
nearby Osliawa, Ont.:
"Ladies and gentlemen: the other day
while I was in Toronto, I had occasion to
join Michael King for coffee. Now, in the
event that there are some who are not
acquainted with Mike, he is the Manager
of the Imperial Theatre in Toronto. He
told me of a special private screening of
what he felt was an 'outstanding' movie:
and he kindly invited my wife and myself
to attend . . . and he asked me to invite
you too!! Now when movies are advance
screened like this, generally only the press,
radio and television are admitted, let alone
invited: however; Mr. King feels that this
is the exception inasmuch as this is a very
exceptional movie. Now, if you would like
to join me at the Imperial Theatre this
coming Thursday evening at 8:15 do this
right now: write to The Manager, The
Imperial Theatre, Yonge St., Toronto: say
'I would like to bring a friend to your
special screening' and sign your name and
address CLEARLY. You should write soon,
because, obviously, these invitations will
not last."
For the public screening. Manager King
decorated the theatre with special care.
For example, more than $600 worth of
planters and floral arrangements were obtained
"on consignment" for use around
"Pollyanna" setpieces and display frames.
King's personal appeal for comments
produced plenty of filled-in cards, and he
selected the best for an impressive preview
board isee photo herewith), which was
used inside prior to engagement and out
front during the run.
Press previews < raves) were blown up
and displayed out front the morning after
they appeared.
i
The lengthy one-third of a city block)
entrance lobby proved excellent for use of
Burma-Shave type signs on the balustrade
through the long lobby center. As patrons
came in they read, "Every . . . Pollyanna
Impressive preview board arranged by Manager
Mike King at the Imperial Theatre in Toronto
following a press-public screening held month in
advance. Note the blowup of a photo of the preview
crowd. At the left is an easel containing blowups
of press reviews of the film.
BOXOFFICE Showmondiser Oct. 10, 1960 — 161 —
Planters and floral arrangements will beautify an
otherwise ordinary lobby disploy, as is illustrated
in the above arrangement from the Imperial Theotre
in
Toronto.
.
.
As they left the patrons were advised,
"Tell . . . Your . . . Friends . . . About . . .
Pollyanna . . . . Glad . . .
You . . . Did!"
The confection bar was decorated in
"Pollyanna" style, also promoting popcorn
and Pepsi-Cola.
A "Pollyanna" Truth Ring giveaway
zoomed the sales of the 25 -cent Buttercup
popcorn. Signs advertised a Pollyanna
Truth Ring free in every bag of the 25-
cent corn.
A thousand inflated toy balloons were
distributed at parks and playgrounds
around town. Any child presenting a balloon
to the boxoffice was admitted free.
This was advertised in lobby pieces, etc.
Eaton's of Canada, department store
chain, went in on a Lucky number contest
featuring a Pollyanna doll. Displays at the
store and at theatre advertised the free
doll for all ticket numbers ending in a
given sequence.
Plugging Via Tape Lifts
Airer Concession Sales
Per-person concession sales at the Havana
I 111.) Drive-In have been increased
by Don Bowen, manager, to the second
highest in the 35-theatre Kerasotes circuit
by means of his own tape-recordings.
Bowen has recorded music for his preshow
time all summer, changing the tape
every two weeks. This allows him personally
to plug his soft-sell items.
Bowen promoted a 1953 Buick hardtop
from the local dealer for a Labor Day show
giveaway. He also rounded up a basket of
groceries, a free oil change and a grease
job to sweeten up the prize pot. He WTOte
concession items on some 50 paper picnic
plates and tossed them from the roof of
the concession building for an additional
giveaway, advertising this as a flying
saucer landing.
A display of fireworks also was featui-ed.
Bowen, who also manages Kerasotes'
Lawford Theatre in Havana, reports a great
personal and business loss, the death of
Kay Bracndel, local newspaperman who
assisted him two nights a week at the
drive-in. Braendel was killed while serving
as a volunteer fireman fighting a downtown
store fire. "He was a theatreman at
heart," Bowen lamented, "and always gave
me 100 per cent cooperation."

Films. Like Noodles and Cereak Sell
Better When Put in Catchy Packages
Drive-In theatres In and around New
Orleans have taken counsel from the
grocery and gadget-drugstore merchandisers
and are putting up their product
in attractive packages.
Two. three tand sometimes foui-) features
having something in common—in
theme, in actors, or type—are being
booked for weekend shows and ticketed
under special names, making free use
of such suffixes as "arama." "arious"
and "iffics," to give them that certain
must-see appeal.
The Do Drive-In, the Airline and the
Drive-In Movies at one time or other
have offered their Spook-A-Rama.
Doggone - A - Rama, Terror - If fie and
other itchy-witching specials.
Latest in the catchy tagline parade is
the St. Bernard Drive-In, which on a
recent weekend advertised three comedies
rolled into one "Howl-Arious" bill
consisting of Abbott and Costello in
"Dance With Me, Henry," the Bowery
Boys in "Let's Go Navy" and Mickey
Rooney and Virginia Welles in "Francis
in
the Haunted House."
The guarantee? "If You Die Laughing
We Will Bury You FREE!"
A few weeks ago the Do Drive-In advertised
"3 Daffy Comedies," with the
line set in irregular letters, and this
catchline: "Filmed Entirely Off Limits
... If These Are U.S. Fighting Men,
How the Devil Did We Win the War?"
The films were "Up Front," "Let's Go
Navy" and "Operation Mad Ball."
Anything for a Show-A-Thon!
Deejay in Helicopter
Drops Tickets to 'Sky'
The sky was crowded with tickets to the
Palace Theatre's opening of "The Crowded
Sky." WERE radio's traffic helicopter with
deejay Phil McLean flew over four leading
Cleveland area shopping centers on opening
day and dropped 1.000 free tickets to ie
.see the picture.
Hundreds of shopping center shoppers,
alerted to the helicopter diop by announcements
on the air, waited and watched
while the 'copter zoomed down and Mc-
Lean showered the area with tickets. In
A First in Canada! Radio Station Holds
Anniversary Party at Drive-In Theatre
R. N. "Bob" Hubbard, who managed the
Starlite Drive-In at Chippawa. Ont.. last
season for Famous Players Canadian, Is a
native of Sydney, Australia, who gained
his theatre experience working for Greater
Union and Metro Theatres there, then
migrated to Canada in 1952. Hubbard reports
what he feels is a "first in Canada"
promotion.
Chippawa is a peaceful village of 3.800
on the Ontario side of the Niagara River
six miles above the city of Niagara Falls,
and early in the season Hubbard decided
he had to do something to attract attention
and patronage from the tourist center.
In his area he couldn't depend much on
sultry evenings, and what with daylight
time the screen program could not get
under way till 9 pjn. and later.
ON 13TH ANNIVERSARY
Hubbard went to Mike Mezo jr., the
sales manager for radio station CHVC at
Niagara Falls, and talked up the benefits
to the station of holding its coming 'the
13th) anniversary celebration at the Starlite
Drive-In in the form of a party for
Mom, Pop and all members of the family.
This idea fell on fertile ground, since
CH'VC prides itself on being a family station.
Manager Hubbard set his rental just
high enough to cover film costs and his
overhead.
CH'VC immediately announced the 13th
CHVC Anniversary Party on its newscasts,
and its disc jockeys started plugging the
event ten times daily 16 days prior.
Admission to the party was by special
tickets distributed at the radio station by
the disc jockeys through contests and gimmicks,
and also by the A&W Drive-In
restaurant. The ticket distribution was
limited to 500. Prizes were promoted from
52 Niagara Falls merchants for awarding
at the big party.
CHVC had its equipment all ready and
broadcast one hour of the proceedings from
a stage built by Manager Hubbard. There
were entertainers from the station. Between
these acts the prizes
were awarded.
A numbered CHVC bumper strip was
pasted on each car entering, and the merchandise
gifts were distributed via the
numbers.
Franklin J. Miller, mayor of Niagara
Palls, and Ed Mitchelson and John Mackenzie,
township reeves, joined CHVC
staffers in welcoming the guests. More
than 420 cars filled the Starlite Drive-In
that night, carrying approximately 1,600
persons.
The stage show got under way at 7:30
with the broadcast extending from 8 to 9,
after which was the screen program consisting
of "Shane" and a cartoon and a
Three Stooges comedy.
And the Starlite concession stand that
night more than doubled the best night
of the season.
A. W. Blakely, manager of CHVC. wrote
a letter of commendation to Hubbard
which included the following comment:
"The event did us both good and I hope
we'll be able to arrange a repeat at some
future time. We were pleased that CHVC
is the first station in Canada ever to purchase
the facilities of a drive-in theatre
for an anniversary party."
MESSAGE FROM WIN BARRON
Win Barron, Toronto, Paramount Pictures,
in a telegram, and Jim Cameron,
FPC district manager, in a broadcast telephone
interview, congratulated the station
on its anniversary.
As for Hubbard, the party was a success
in many ways. "It was a joy to see the
family business; the teenager and his girl
friend were definitely in the minority," he
comments.
each shopping center where this was
staged, there was a rush to capture tickets.
In addition to the helicopter drop, the
Palace Theatre and WERE featured a contest
to guess the number of airplanes landing
at Cleveland Hopkins airport within
a three-day period. The first 50 winners
received free tickets to "The Crowded
Sky."
The promotion was handled by Manager
Max Mink in cooperation with publicists
Bernice Kanel & Associates. The
photo shows Mink, standing, presenting
sacks of tickets to deejay McLean, seated
in the 'copter with the pilot. At right is
Mink's secretary.
Christmas Toys in Stores
To Help Launch 'Dondi'
One of the most extensive merchandising
tieups Allied Artists has ever devoted
to a motion picture will launch "Dondi"
for Christmas release. AA has secured a
deal with the Jac agency whereby 17 items
carrying the cartoon character's name and
appealing to children will be manufactured
and distributed to some 100,000 department
stores, toy stores and drug stores
simultaneously with the release of the
pictui'e.
Dondi dolls, a Dondi bank, squeeze toy,
pencil and paint sets, magic erasable
games and cards, jig saw puzzles and
coloring books are among the articles included.
Bank Sponsors Kid Show-
John J. Scanlon jr. of the Winsted,
Conn., Strand ran a Back to School show,
consisting of 16 cartoons. A free pencil
box went to all patrons. The Winsted savings
bank picked up the tab.
— 182 — BOXOFFICE Showmandiser : : Oct. 10, 1960

BOxorricE
BOOKINOUIDE
An Interpretative onotyKis of loy ond trodepress revlow». Running time Is In parentheses. The
plus ond minus signs Indicate degree of merit. Listings cover current reviews, updoted regularly.
This deportment also serves os on ALPHABETICAL INDEX to tcoturc relcoscs. c is tor
CincmaScope; V VistoVision; s Superscopc; H Naturamo; Ri Rogolscope; t Tcchniroma
Symbol CJ denotes BOXOFFICE Blue Ribbon Award; Q color photography. For listings bv
compony in the order of release, see FEATURE CHART.

—
REVIEW DIGEST.
AND ALPHABETICAL INDEX In the summory '
2458 0Ltl'< Makt Lwo (U8) ®
Com«d>/Muiic 2(Hh-Fox 9- 5-60 H t+ H -ft +
2465 Litllt Shoo of Horron, Tfit (70)
Horror Comtdy Filmgroup 10- 3-60 •
2439 uOLost Wofld. The (96) (£)
Sciwcf-Ficlion 2 Borgia (83) Melo Vog SR 8-15-60 :!;
2454 Ma Barktf's Killer Brood (89)
Crime Dr Filmservtce-SR
242S OMacumba Lore (86) Ho UA
2431 Man In a CKkeo Hat (87)
Comedy Show Corp. of Amcr.
2414 Man on a String (92) Dr Col
2452 Man Who Wculdnl Talk. Tlie (97)
Myilery Drama Show Corp.
2405 OMastirs of the Congo Jungle
(88) © Doc 20111-Fox
2410 Mountain Road. Vk (102) Or Col
2438 Murder. Inc. (103) ® Crime. .20th-Fox
2427 Music Box Kid. Ttie (74) Cr. Or. UA
2421 My Dog, Buddy (76) Dr Col
—N
2463 Naked and the Wicked. The
(90) Melodrama (Eng-dubbed) SR
2435 0Nexl to No Time (93) Com. Show Corp.
2462 Night F;ghters. The (85) Or UA
2447 Night of Love (93) Melodr Howco
2450ONights of Lucretia Borgia. Tlie (108)
ToLilscope His. Dr Col
2423 Noose (or a Gunman (69) Western. UA
2411 Nude in a White Car (87) Mystery
(English-dubbed)
Trans-Lux
C Outdoor Dr 20th-Fox
2410 Operation Amsterdam (94) Dr. . .20th-Fox
2445 Oscar Wilde (96) Dr Four City Ent
2409 00thello (108) Drama
(English-dubbed)
2400 Our Man in Havana
Tr3tis-Lux
(112) ® Com. Or Col
—P—
2417 Pay or Die (110) Dr AA
2422 Platinum High School (93) Dr MGM
2408 UCFIease Don't Eat the Daisies
(111) © Comedy MGM
2413 Poacher's Daughter. The
174) Com Show Carp.
2416 (.JOPollyanna (134) Com. Dr BV
2436 QPortrait in Black (111) Or U-1
2397 Pretty Boy Floyd (96) Cr Con'tl
2431 Prime Time. The (76) Or. Essanjay-SR
2420 ©Prisoner of the Volga (92) Totalscope
Spectacle Dr. (English-dubbed) ..Para
2414 Private Property (79) Dr Citation
2440 Psycho (109) Suspense Drama ....Para
—R—
2420 ©Rat Race. The (105) Comedy. ... Para
2419 Raymie (73) Drama AA
2454 Rebel Girls (70) Action Luzon-SR
2395 Rise and Fall of Legs Diamond. Ttie
(101) Crime Drama WB
2432 Rosemary (105) Drama F-A-W
2460 Runaway (76) Melodrama Group 9
—S
2451 Savage Eye, The (67) Semidocumentarv
Drama
Trans-Lux-Kingsley
2464 .gSavage Innocents, The (110)
. .Todd
f Adv. Dr Para
2391 ©Scent of Mystery (125)
Todd Process (^medy-Drama
2432 School for Love (76) Dr NTA
2456 School for Scoundrels (94)
Comedy
Cont' I
2403 Sea Fury (72) Ac. Drama Lopert
8-2260 -
3-30-60 + -
6-13-60 -f H
4-11-60 -f ±
8-22-60 -f
3- 7-60 + H
23910*'»ti'>(i Time (95) Com. (Reviewed as
"The Bridal Path") . . Kingsiey-Union 1-18-60 +
242SOMichael SIrogofI (115) ®
Ad«. (Englith-dubbtd) Cont'l
2443 Missile From Hell (82) Dr NTA
2444 Model for Murder (75) Cr Cin. Assoc
2344 Morals Squad (57) Crime Dr Brenner
5-30-60 4- +
7-18-60 ±
7-18-60 :t
6-20-60 ±
3-28-60 -f ±
7- 4-60 + +
6- 6-60 + *
5.16-60 + ±
9-26-60 +
6-27-60 ± +
9-19-60 + +
8- 8-60 ±
S-15-60 ^ +
5-23-60 ± +
4- 4-60 ± +
—O
2451 ;^O0ceans 11 (128) c Com-Dr. WB S-22-60 't
2401 Oklahoma Territory (67) Western.. UA 2-22-60 It
2450 ©One Fool in Hell (89)
8-15-60 +
3-28-60 ±
8- 1-60 +
4- 4-60 ±
2-15-60 4+
5- 2-60 ++
5-16-60 ±
H +
+ -
+ +
4+ ±
H +
+
+ +
++ ft
is rotcd 2 pluses, os 2 minuses. Very Good; ' Good; Fair; Poor; '-- Very Poor.
a: ++ -
It »1 tl
H 11+
1+
± ± 9+2-
1+1-
1 + 1-
1-
- ± 5+6-
± H 6+1-
+ + 7+3-
1+
+ H 7+
+ 3+1-
+ * ++ 6+1-
1+1-
1+1-
1+1-
H - + ++ 9+3-
+ ++ + ++ 9+1-
+ + - - 5+3-
+ - ± 5+4-
1+
+ ± 4+2-
+ + + + 6+
1+1-
+ +
+ =t
-H-
H
+ +
H +
+
t+ +
++ +
+ +
± + 7+2-
+ 6+3-
± 4+2-
± ff 12+1-
4+5-
+ 6+
+4 9+3-
++ ++ 11+
± H 6+2-
± -H- 10+1-
+ ++ 12+
+ + 6+3-
3-21-60 ftHHttttff++14+
4-U-60 +
4-18-60 ff
6-27-60 ft
2- 8-60 +
6-13-60 It
5- 9-60 +
4-11-60 +
7-11-60 ff
5- 9-60 H
5- 9-60 +
8-22-60 ±
2- 1-60 +
6-13-60 +
912-60 +
8-22-60 H H
9-26-60 \i
1-18-60 +
6-13-60 zt
8-29-60 +
2-29-60 ±
+
+ -
+ +
ft H
ft
ff
ft
+
+
+
ft
H
H ft
+ -
+
+ :t
+
ft
ff
+ + 6+
ff ff 14+
ff ± 7+4-
+ i 6+3-
= 2+4-
+ ± 6+3-
+ ± 6+1-
+ ft 13+
H ft
+
H
+
H 14+
4+
1+1-
++ + + + 8+1-
+ ff 7+
1+
if
ft
± ++ 7+1-
+ +f
+ +
8+
1+1-
5+
1+1-
2415 ©Sergeant Rulledoe (11) Dr WB
2460 ©Seven Ways From Sutidown
(87) Western U-l
2448 Sign of Zorro. The (91) Adv BV
2455 Sill & Desire (77) Dr Atlantis
2398 Sink the Bismarck! (97)
(^ W

.My.
j
PARAMOUNT
! The
Inc
Peature producMons by company in order of rclcosc. Running time is in poronthcscs. (O is for CinemoScopc;
Vi VistoVision; iS Supcfscope; iHi Naturamo; R Rcqolicopo; t: Teehniromo Svmbal i. denotes BOXOFFICE
t'.uQ Ribbon Award; n color photoqraphv Letters and coirbinotlons thereof indicate storv type—(Complete
key on next page.) For review dates ond Picture Guide pogo numbers, soo REVIEW DIGEST. 9
ALLIED ARTISTS g
AMERICAN
INT'L
. .
Tlie Purple Gano (83)
. - Ac. .5919 ©Goliath and the Barbarians
llnrry Sullivan. Elaine Edwarlts (90) Totalscooe Ad .406
Sieve l:i'i'\w. Oieln AIoubo
COLUMBIA M-G-M
i
Siirtdcnly. L.ist Summer
(114) D..417
Klizabctli T«lor. Monljunicry
Cllfl. Katharine Hepl)urn
The Gene Krupa Story (101) Bl. 419
Sal Mliiw]. Susan Kcihncr
ONe»er So Few (124) (©0.. 8
I'lank Sinatra. Clna I^illobrlglda,
Steve McUueen. Paul llenrled
The Gazebo (102) ©
.
(Ilenn Font. Deblile
Carl
llclner
EATURE CHART \
...My C.
Ueynolili.
10
R 5i
A Touch of Larceny (93) CD
J.imes Majiiin. Vera .Miles
5911
>
-<
The Hypnotic Eye (77) .
.6001
.l.iriiiM's KcTtrraf, Alllion Hayes
©The Anory Red Planet
(S3) Cinemaoic SF .
. 501
Ccrald Mohr. Nora Haydwi.
Les Tremayne
Who Was Thai Lady? (115) C. .418
Tonv Curtis. Dean Martin, Janet
l.elgli
©Once More, With Feelino
(92) C..421
Yiil ItfiTiner. Kay Kendall
Our Man in Havana (112)
© CO. .420
AU'c (iulnness. Burl Ives, Maureen
(I'llara, Ernie Kovacs
©The Last Voyaoe (91) . . . .D. .11 Jack the Ripper (85) ..Ho.. 5910
Kiiliert Slack. Dorothy Malone lyce Patterson. Betty MeDowill
|
Bio Night (74) D..5912
Handy Siiarks, Venctia Stevenson
©Circus Stars (61) ©..Doc. 5913
Soviet clrCTis artists
00
70
>
TO
Pa-sed (or White
(91) 0. .6005
S..Mya Willie. James Franclstus
©Comanche Station
(74) © OD.
Kundnlph Scott. Nancy Gates
422
©Home From the Hill
(150) © D..12
!ii>l)ert MItchuni. Elftanor Parker.
1 "orge Peppard, (leorgo Hamilton
Bluebeard's Ten Honeymoons
(92) D..6002
r.wirge S.in(lers. Corinne (Mvet
©Babette Goes to War
(103) © C..423
llaiglish-rtubbeill Brtgltle Bardot,
.l,iin;ies
(!liarrier
Because They're Youno
(102) CD. 424
Kick Clark, Victoria Shaw
Mlcbael Callan, Tue.sday Weld
(^©Please Don't Eat the
Daisies (111) © C. .13
Miirls Hay. liavld .NIvon, Janls Paige
(WC,
sepi
©Circus of Horrors (89) Ho. 503
Antfln Diffrlng, Erika Kembiirg
©Killers of Kilimanjaro
(91) © Ad.. 425
K'obert Taylor, Anne Aubrey
Man on a Strinn (92) D..426
Krni'st llurgnine. Carole Matlieiva
Straiiglers of Bombay
(SI) © My.. 427
(,'iiv Itolte. .\llan (SitJibertson
The Electronic Monster (72) D..428
Knd Cameron. Mary Murphy
Platinum High School (93).. CO.. 14
Mickey Uw)ney, Terry Moore, Dan
Diiryea
©The Giant of Marathon
(92) D..15
Steve liceves. Mylene Demongeol
Raymie (73) Ad. 6006
havld Ladd. Julie Adams, Jotin
.Vfar
Why Must I Die? (90) D..504
Tefry Moore, Dobra Paget
Jailbreakers (64) Ac.
Kobeit Hutton. Mary Cattle
.408
The Mountain Road (102) . . D. .429
.lames Stewart, Lisa Lu
©Battle in Outer Space
(90) Ac. 430
l!yo ikebe and all-Japanese cast
iii©Adventures of Huckleberry
Finn (107) © CD.
Tony Itandail. Kildle llodges.
Arclile Moore, Judy (^anova
16
12 to the Moon (74) SF..431
Ken (aark. Rob't Moattomery jr.
Pay or Die (110) Cr..6104
Rmest Bor^lne. Zohra Lampert
Sex Kittens Go to
Colleje (94) C..6003
Miiniit Van Doreti, Tuesday Weld.
.Mijaiiou Hardot. Mickey Shaughne-iwy.
liOuis Nye
©The House of Usher
(90) (g Ho.. 502
Vincent Price, Mark Damon,
Myma Fahey
Beyond the Time Barrier
(SO)
SF..505
Robert (Tlarke. Parlcne Tompkins
Amazing Transparent Man
(60) SF..506
Marguerite (3iapman, Douglas
Kermedy
©Strangers When We Meet
(117) © D..501
Kirk Douglas. Kim Novak
B.u-bara Rush. Kent SmltJi
13 Ghosts (S8) Ho C. .502
.In Morrow, Kopemary I)eC!an)P,
liuriaUl Woods (partly in color)
Stop! Look! and Uugh! (78) C..503
Three Stooges, Paul Wlnchell
My Dog. Buddy (77) D..450
l>ondon (dog star), Traiis Lemmond
©The Nights of Lucretia Borgia
(108) Totalscope Hi. 504
Belinda Lee. Jacipies Semas
The Day They Robbed the
Bank of England (85) .0..19
Aldo Itay. Hugh Griffith,
Kli7abeth Sellars
©Bells Are Ringing
(127) © M..17
Judy Holllday, Deun Martin,
Fred Oark
©The Time Machine (103).. SF.. 9
Rod Taylor. Yvette Mlmlcul
©All the Fine Young
Cannibals (122) © D..20
Natalie Wood. Robert Wagner,
Su.-ioii Koluier, George Hamilton
ou\
Hell to Eternity (132) D..6007
.U-Ifrrv ll-iiUvT, Itaud .lanssen.
Vic l>.imonf. I'atrlcia Owens
Caltiki. The Immortal
Monster (76) SF..6009
.lulin .Merivale. Dldl Sullivan
The Tormented (75) D..6010
lllchard Carlson, Susan Oordon
©Journey to the Lost City
(94) Ad.
liebra Paget, I'aul Oirbttan
The Enemy General (74).. D.. 505
Van Joltnson. .lean-Pierre .\umont
All the Young Men (87).. D.. 506
Alan Liild. Sidney Pnltler.
Ini;cniar Johiuissun. Mort Salll
©Fast and Sexy (98) © CD.. 507
Oina 1/illobrlgida. Dale Robertson,
Vl'toro lie Slca
As the Sea Rages (74) D..50S
Maria Schell. Cliff Robertson.
Cameron Mitchell
The Angel Wore Red (99).. D.. 101
Aia G.cnllier. Dirk Uogarde.
.Iiiseph Cotten
©The Subterraneans (88) © D. .102
Leslie Caron, George Peppard,
Janice Rule, Roddy .MacDouall
Time Bomb (92) Ac . . 6011
Curl Jtirgens, Mylene Demongeot
Bloody Brood (71) Ac. 6012
Barbara Lord, Jack Belt
Rough and the Smooth (100) D.
Nadja Tiller, Wm. licndix.
Tony Britton
I Aim at the Stars (107) BiD. 512
C\\n Jiirgens. Victoria Shaw-
Let No Man Write My
Epitaph (106) .513
Burl Ives. Shelley Winters, Jimcs
Darren, Jean Sebcrg
I'm All Right, Jack (104) C.SIS
Ian (-irmlchael. Peter Sellers. I
TiTrv Thom.i^ Drrnl^ Price
Key Wilnus (81) © ....D..103
Jeffrey llunler, Pat Crowley
Where the Hot Wind Blovus
(120) D..104
GIna Lollobriglda, Yves Montand

'
Ilkhnrd
John
(130)
.Montgomery
I
Jolui
Dirk
,
.
.
WARNER
CD
.D
. . BID
.
.
.
.
.
.
The key to l.tton ond combinotioM th.root indicoNng ttory typo: (Ad) Adventure Oro,„„, mo; (Ac) ,„^, Action „„„„
FEATURE CHART Dromo; (An) Animated-Action; (C) Comedy; (CO) Ccmedy-Dromo; Xr) Crime Dromo' (DM) DrJmn
with Mu»ic; lOoe) Documenlory; (0) Oromo; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Dromo- (Hi)
H.sloricol Dromo; (M) Musicol; (My) Myjtcry; (OD) Outdoor Dromo; (SF) Science-Fiction- (W) Wc'stern
^
<
I
20TH-FOX UNITED ARTISTS g 2^ UNIVERSAL-INT L I |^
i
Thi Slory on Pxc One
(122) lO CD OOl
Kill Havuorth. Anthon)- Krancluis,
(Jig YiMIII;:
Snen Tliinti (102) _ OFIame 0»er India
]
<
ig) Ad. 017
Kenneth Mure. Ijuren ]:.i(-all
Crack in the Mirror (97) © D. .018
Ursun Wi-lles, Juilelte Greco,
IlndTord Dlllman
Operation Amstentam (94).. Ac. 015
Peter Flncb, Ba Bartok
OWild Ri«er © (105) D..009
uj Cli/t, Lee Remlck.
,
2 Jo Van Fleet
Bohbihins (90) C..004
.Max Byeraves, SlUrley Jones
12 Hours to Kill (S3) igi Ac. 022
NIco .Minardos. Barbara Eden
©The Story of Ruth
(132) © D..021
ana Eilrn. Stuart WliUnnn
Trapped in Tangiers
(77) © Ad. 027
Gdmriml Purdoni. Genevieve Pa^e
©From the Terrace (144) ® D. .028
Paul .Newman, Joanne Woodward
i^OLost World (98) c Ad 026
Fornondo U-iraas. Claude Rains
Murder. Inc (103) © Cr. .031
May Brltl, Stuart Whitman
Sons and Lovers (103) © D..035
II. Slock.itll,
I— lOOne Foot in
Wenilv
Hell (90)
lllller
© D 029
!^ A l.ail.1. I). .Murray, D. Michaels
i©For the Love of Mike (84) (g). .020
^
Ba.seturt. Trim Evvell

Jeanne
.Jean-Pierre
Maria
.Gerard
Jean
G.
CD.
Dec
Or . Jan
Hardv
.Vlttorlo
. Ac
.
.
,
,
FEATURE
CHART
Short subjects, listed by company, in order
of rclcose. Running timo follows title.
Dote is notional release month. Color ond
process OS specified.
^HORTS
CHART
!nc
sepi
TQ'
ASTOR
Career Girl (61) D.. Feb 60
June Wilkinson. Cturia R. Keaiie
^Hideout in the Sun
(72) D Feb 60
(»rt'g Cuiirftil. Iiolora tirlos
BUENA VISTA
UQToby Tyler (96) .
MISCELLANEOUS
.Feb 60
Kevin Oorcuriui. lUcii&rd Baftiuun
©Kldnaoped (97) .. .Ad. .Apr 60
I'eter t^cll. J&mc8 Mac.VrUuir
OOPollya"'" (134) ... CD. .Jul 60
Jane Wyman, Ulcha/d Etian,
Uaylpy Mills
©Junole Cat (70) . . . . Doc. . Ott 60
Tniel.ife .Vdientiire
CONTINENTAL
Breakout (99) D . 59
lUi^wrd Todd, .Mkhael Wilding
Pretty Boy Floyd (96) . 60
John Erickson. Joan Harvey
Expresso Bongo
(lOS)
CD/M..Apr60
LaiirerKe Uai-vey. YolaiHle Dotrfan
Battle of the Sexes. The
(88) C. May 60
Peter Sellers. Constance (^lmtIllne8
©Michael StroBoff
(115) © Ad..Jun60
t>irt Jurgene. Genevieve Page
Tiaer Bay (105) D. Jul 60
John Mills, llayley Mllli.
Horst Buchholz
School for Scoundrels (94) C. .Jul 60
liin C^armlchael, Terry-Tbonua
Four Desperate Men
(105) D..Apg60
.\I(lo Ray. Heather Sears
The Man Who Wagged
His Tail (94) CD Sep 60
Peter I'stinov, Pablito Calvo
Happened in Broad
It
Daylight (97) D.. Sep 60
Ilcitiz Kiihman. Michel Simon
FILMGROUP
The Girl in Lover's
Lane (78) D. .Jun 60
Joyce NIeadows. Brett Halsey
The Wild Ride (63) D. .Jun 60
Jack Nicholson. Georglarvia Carter
©The Last Woman on Earth
(71) D. Sep 60
.\ri!luinv C^rt)one. Betsy .lunes-
Mon-laJMl
The Little Shop of Horrors
(70) HoC..Sep60
Jorriillian Haze, Jackii^ Joseph
FOREIGN
ARGENTINA
End of Innocence (74) 9-19-60
(Kmg.'ilcy) . .Elsa Daniel
DENMARK
Young Have No Time (95) 3- 7-60
(Klngsley) . .Gblta Norby. FrlU
HelmuUi
FRANCE
Back to the Wall (74) 10-26-58
(Ellis) . Mofeau. 0. Oury
©Belles and Ballets (92) . .8-15-60
(E.\cel.sior) . .FreiKh ballet stars
©Black Orpheus (95) 2-29-60
(Lopert) . -Breno Mallo. Marpe«s3
Dawn. (Frencb-made; Portugese
dUloK)
Children of Paradise
(162) 6-20-60
. ..loa^ljauls Barrault,
(.\i;ty)
.\rlelly
.
.
Chasers, The (75) 6-6-60
(Hakim) . .Jacques Charrler, Dany
Kol)in
Cousins, The (112) 2-22-60
(F-.\-W) Blain, Juliet
Mayniel, .lean-tHaude Itrlaly
©Eye for an Eye, An
(93) iVj 10- 5-60
IManhutlan) . .Orrt Jurgens
400 Blows, The (98) 1-11-60
C/enilti) L«aud
Lady Cnatterlc/s Lover
(102) 8-31-59
(Kintisley) .. Danielle Darrleiix
Lovers. The (90) 12- 7-59
(Zenith) . .Jeanne Moreau. Jean-
Marr Bory. Alain Oiny
©Paris Hotel (90) 10-12-59
(F-A-\V) . Charles Boyer. F. Amoul
Possessors. The (90) 11-16-59
. (bipert) (iibin. B. Blier
©Sans Famine (100) 3-7-60
(r:vU'l)) . .Glno Cenl. Bernard
Blier
©Virtuous Bigamist (90).. 11- 2-59
IKlngsley) . Fernandei. G. [fublnl
GERMANY
. 7-11-60
.
.
A Day Will Come (91) .
Rdlell
(Cji.'ilmi)
Aren't We Wonderful? (108) 1-25-60
Film Alliance) .. Hubert Graf.
Johanna von Kocezian
©Dancing Heart. The (91) . 8-15-60
Kuorkelmann
(Ci-^iriiO
Eighth Day of the Week.
The (84) 7 -20-59
(Cont'l) .SoTJa Zlcroajin
GOVERNOR
Carry On. Nurse (88) C.
Kriuiclh CorUKir. Shirley ESatoii
Incredible Petrified World.
The (70) D. Apr 60
John t'arradlne. Phyllis Coales
Teenage Zombies (75) . . Ho .. Apr 60
liitn Sulliv;ui, KaituTlne Victor
KINGSLEY-UNION
Broth of a Boy (77) . . . .C. .Jan 60
Harry Klligcrald. June Ttiorbtim
©Mating Time (95) C. Mar 60
lim Travers. (Jeorte Cole
(l!evleuf

—
know
—
5•
"5.XHIBITOR HAS HIS SAY
Vincente Minnelli Gets
A Real Accolade!
MGM's "Home From the Hill" is the
best acted ond photogrophcd picture in years;
production is excellent from every imaginable
angle. Credit must be given to Vincente Minnelli
whose knowhow wos dcmonstrotcd in the excellent
"Gigi" last year. Business was especially
good for the Sun., Mon., Tucs. playdatc.
Acadia Theatre,
St. Leonard, N. B
ALLIED ARTISTS
PAUL FOURNIER
Al Capone lAA)—Rod Steiger, Fay Spoin, James
Gregory. For its gor^ster type, not a bod movie.
Focf, not fiction; for those who knew, it was interesting.
Business rtot up to expcctotion here. Night
boseboli, night swimming, 90-dcgree heat all hurt.
Just mode it here. Played Fri., Sot. Weather: Hot ond
humid,—Ken Chnstionson, Roxy Theatre, Washburn,
N. O. Pop. 968.
Raymie (AA)—David Lodd, Julie Adorns, John
Agar. A very good family picture. Why, oh why
wosn't this in color?? We need more of these, and
less sex and violervce. Played Sun., Mon. Weather:
Very hot.—James Hardy, Shoals Theotre, Shoals, lr>d.
Pop. 1.555.
Sex Kittens Go to College (AA)—Momie Von Doren,
Tuesday Weld, Mijonou Bordot. The poorest picture
we hove hod since "Top Bonono" several years ogo.
Eighteen walked out the first hour, all teenagers,
arxJ five of them asked for their money bock.
Played Tues., Wed. Weother: Okoy,—R. V. Rule, AIco
Theatre, Harhsville, Mich. Pop, 485.
COLUMBIA
Bobeffe Goes to War (Col)—Brigitte Bardot,
Jacques Chorner, Ronold Howard. Even I didn't like
this one. "B.B." better stick to pleasing the men, or
else forget pictures. No comedy to me or my patrons
Ployed with "12 to the Moon." Played Sun., Mon.,
Tues. Weather: Good.—Arlen W. Peahl, HiWoy Theatre,
Sheridon, Ore, Pop. 2,000.
Edge of Eternify (Col)—Cornel Wilde, Victoria
Show, Rian Garrick. The Grand Canyon picture thot
was very good, but boxofficewise a flop. Columbia
progrommers don't have erxjugh punch for rental
osked. Columbia of '59 has been costly for me. This
was a good action show, though. Played Fri., Sat.
Weattier: Fair to worm.—Ken Christiarwon, Roxy
Theatre, Woshburn, N. D. Pop. 968.
METRO-GOLDWYN-MAYER
Home From the Hiif (MGM)—Robert Mitchum,
Eleanor Parker, George Peppard. This picture is a
real dandy. Some claimed it was over long but none
complained. Averoge business. Ployed Sun., Mon.,
Tues Weother: Good.—Joe Mochetto, Emerson Theatre,
Brush, Colo. Pop. 4,000.
Myiterions, The (MGM)— All-Japanese cast. The
first scierKe-fiction we played in yeors to average
weekerxt business. Better than most science-fiction
pictures. It held their interest ond seemed possible.
A good picture. Played Fri., Sat. Weother: Hot and
humid.—Ken Chnstionson, Roxy Theatre, Washburn,
N. D. Pop. 968.
Please Don't Eaf the Daisies (MGM)— Doris Day,
David Niven, Jams Paige. A good picture that did
not bring in enough extro business to warrant the
50 per cent terms demanded. Played Thurs , Fri
Sot. Weother: Fine.—R. V. Rule, AIco Theatre Horrisville,
Mich Pop. 485.
PARAMOUNT
Circus Stors (Poro)—Documentary. Played this with
"Isroel" iWB). No business on this program. Had
church feast as opposition which, of course, didn't
give us a chance. Hod some walkouts. They said,
"We saw this on TV." "Israel" hod no oppeal here.
Played Sat., Sun. Weather: Nice.—Carl P. Anderka,
Rainbow Theatre, Castroville, Texas. Pop. 1,500.
Jael< the Ripper (Para)— Lee Potterson, Betty Mc-
Dowoll. Lay off of this onel I should hove taken the
advice of other exhibitors. They also stuck me top
film rental for it. Cancel it out if you can. A waste
of film and time. Played Fri., Sot. Weather: Hot.
James Hordy, Shools Theatre, Shoals, Ind. Pop.
20th
CENTURY-FOX
Holldoy for Lovers (20th-Fox)—Clifton Webb, Jone
Wyman, Carol Lynley, This is a pretty good picture
in Cinemascope and color, but they just don't seem
to go for this type of show here. Played Thurs,,
Fri.—Charles E. Smith, LoMar Theotre, Arthur, III,
Pop. 2,000,
Journey to the Center of the Eorth (20th-Fox)
Pat Boone, James Mason, Arlene Dohl, This one
was tops in my opinion for value and entertainment.
Fox set the percentage terms real high, but when
the boxoffice receipts went in, they cut it down to
reoson and gove me a real break. Had fair crowds
Ploy it. Ployed Sot,, Sun, Weother: Good,—Arlen
10
lABOUT PICTURESI
W Pcahl, HiWay Theatre, Sheridon, Ore, Pop, 2,000.
Soy One for Mc {20th-Fox) Sing Crosby, Debbie
Reynolds, Robert Wogner, Roy Wolston, This is a
good show in Scope ond color that just did overogo
business
If you haven't
here. Debbie
ployed
Reynolds
it, it's worth
Is good
a dote.—Charles
in any show.
Smith, LoMar Theotre, Arthur,
Sheriff of Fractured Jaw, The
III. Pop. 2,000,
(20th-Fox)—Jaync
E.
Monsfield, Kenneth More, Henry Hull, Kicked this
one oround a long time, too long It seems, as it
did OS much business as most of the big ones. Good
color, low rental, which is what us "poor little
fellers" must have to keep open. Thank you. Fox,
Ployed Thurs., Fri., Sot.—Bob and Joyce Alexander,
Pork Theatre, Brohom, Minn. Pop. 960.
UNITED ARTISTS
Solomon and Shebo (UA)—Yul Brynner, Ginc Lollobrigido,
George Sanders. This is o good picture that
o few odults come to see and commented very well
on. Even a few teenagers liked it, olthough most of
the young bucks come because of Gino's oppeoronce
in the near-nude. Played Sot., Sun. Weather: Good.
Arlen W. Peohl, HiWoy Theatre, Sheridan, Ore. Pop.
2,000.
Unforgiven, The (UA)— Burt Lancaster, Audrey
Hepburn, Audic Murphy. We played this after the
onnuol church feast which (eft everyone broke and
numb, so we did not expect any business, A great
picture, worthy of anybody's screen. Played Men.,
Tues. Weather: Nice.—Carl P. Anderka, Rainbow
Theatre, Castroville, Texas. Pop. 1,500.
This Ad Was True
"The Lost Voyoge" from MGM Is something
thot even Hitchcock wouldn't mind having his
name on. Very good! The advertising soid "91
minutes of suspense" and tor once we got it.
Opera House,
Cooticook, Que.
HAROLD BELL
UNIVERSAL-INTERNATIONAL
Chortroose Caboose (U-l)—Molly Bee, Ben Cooper,
Edgar Buchonan. Here's o swell little gem, filmed
near here, which didn't mean a hoot to these characters.
It's swell family entertainment, you couldn't
osk for better, good story, color, etc., so teenagers
thought It was lousy and families didn't core to leave
home, so I starved. Played Fri., Sot. Weother: Good.
Arlen W. Peohl, HiWoy Theatre, Sheridan, Ore. Pop.
2,000.
Snow Queen, The (U-l), animated feature—More
kids than usual and they i'n turn brought their
porents, so it was very satisfactory in every respect
including the terms. A very nice cartoon feature.
Played Sun., Mon, Weather: Fine.—R. V. Rule, AIco
Theatre, Hornsville, Mich. Pop. 485.
Wild ond the Innocent, The (U-I)—Audie Murphy,
Sandra Dee, Joanne Dru. Very well done. Sandra Dee
o good draw and might well be our next reigning
queen of the movies. Audie Murphy is still popular
too. So what more could you wont in a western?-—
Paul Fournier, Acadia Theatre, St. Leonard, N. B.
Pop. 2,150.
WARNER BROS.
Forbidden Desert (WB), Feoturette. Forty minutes
of ruins in the Arabian desert, tn color, most interesting,
in on educational woy.—Frank E. Sobin, Majestic
Theatre, Eureka, Mont. Pop. 929.
Guns of the Timberlond (WB) Alan Lodd, Jeanne
Croin, Gilbert Rolond, Frankie Avolon. Beautiful
color, good story ond a good cost. Most of the kids
were saying "Just another western," but the ones
who sow It gave many compliments on it. Business
was fair.— Ployed Sot., Sun. Weather: Humid and
stormy.—Harold J. Smith, Wilson Theatre, Wilson,
N, Y. Pop. 1,100.
—30— (WB)—Jock Webb, William Conrad, Dovid
Nelson. Now I what the title stands for— 1
patrons each night, totaling 30 for the two-day run!
Terrible business! Played Wed., Thurs. Weather:
Good.— Joe Mochetto, Brush, Colo. Pop. 4,000.
MISCELLANEOUS
Golden Age of Comedy, The (SR), compilotion of
silent comedy favorites. We got some of the "good
people" who used to be regulars out to see this
one, so mode o few dollars. How they do crave
comedy. Every exhibitor in small towns has said this
many times. Reolly think we will get an occasional
comedy—the more slapstick, the better. Played Sun.,
Mon., Tues.—Bob ond Joyce Alexander, Pork Theotre,
Brohom, Minn. Pop. 960.
A New High for Year
Jerry Lewis in "Visit to a Siroll Plonet"
(Pora) gave us our best Thurs,, Fri., Sot, chonge
for all yeor. Ployed with one hour of comedies
ond cartoons.
Fayette Theotre
Foyetteville, W. Vo.
G, J, THOMAS
Writi
To:
YOUR REPORT OF THE PICTURE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS
— Right Now
The Exhibitor Has His Say
EOXOFFICE, 825 Van Brunt Blvd.,
Kansas City 24. Mo.
Title
Comment..
Days of
Weather
Title
Comment
Days of
Weather
Title
Comment
Days of
Weather
Title
Comment
Week Ployed..
Week Played..
Week Played,.
Days of Week Played .
Weather
Exhibitor
Theatre...
City
BOXOFFICE BookinGuido
Company
Company
Company
,.Company
Population
..State
Oct, 10. 1960
I
£ ll
i
'Jl
(
f

Opinions on Current Productions
Feature reviews
Symbol © denotes color; ® CinemoScope; (? Vistovision; ® Superscope; Ri Naturom a; ® Regolseopc; ® Technlromo. For story synopsis on eoch picture, sec re.crs. >ld.
Ratio:

. . Yul
. . She
. . The
. . Three
. . They
—
FEATURE REVIEWS Story Synopsis; Exploitips, Adiines for Newspaper and Programs
THE STORY: Surprise Package" (Col)
Yul Brynner, a gangster who collects protection money, is
deported to a Greek island by Uncle Sam lor tax reasons.
More than a million dollars is to be sent to him by an aide.
But his pals send Miss Gaynor, his girl Iriend, instead and
Brynner finds himsell financially strapped. However, Noel
Coward, on exiled monarch, has a jewelled crown worth a
couple oi million and oilers to sell it to Brynner who prefers
to steal it. Meanwhile, native thugs believe that Brynner has
received the expected money from America and so there is
a two-way intrigue; they wont the money which he doesn't
have and he and some counter-revolutionists ore alter the
crown. Brynner gets the crown loses it, regains it. When the
smoke clears away, Brynner, Coward and Mitzi open a night
club and the ex-king is the head waiter. Everybody is happy.
EXPLOITIPS:
Arrange with a jewelry store to display a crown in the
window, pointing out that this is the crown in the picture.
Tie up with stores to give away "surprise packages" with
purchases. In every 15 or 20 packages, put in passes lor two
to the theatre. Play up the three stars, each ol whom has
drawing power.
CATCHLINES:
A Zany, Wacky, Screwball Story About a Deported Gangster
.
Yowl at Yul .
Was Unchaste
Brynner in His First Comedy Role .
Crowns an Uncrowned King .
and Chased.
. . You'll
. She
.turc
th N
nry I
Ion'
THE STORY: "The Magnificent Seven" (UA)
Rebelling from the annual plundering raids ol bandit Eli
Wallach, the citizens ol a small Mexican village hire Yul
Brynner and six other lamed gunmen to drive him away.
They set a trap and teach the villagers to light, resulting in
a successful resistance to the thiel's next raid. The peaceloving
farmers are frightened ol fighting, however, and easily
lall victim to Wallach's threats, turning against their protectors
and causing them to fall into a trap. Thinking he is
the winner, the bandit turns them loose, liowever, they intend
to complete their altruistic mission, plot a new surprise
attack and kill Wallach and most of his men, saving the
townspeople from certain strife at their hands.
EXPLOITIPS:
Play up Brynner's first western role. Offer free passes to
people whose last name is Seven. Promote in any Japanese
area by noting its base from the "Seven Samurai" film. Use
posters and lifesize cutouts of the stars on theatre and
throughout town.
CATCHLINES:
They Had to Learn to Kill ... or Die . Lived and
Died by Their Guns ... A Raw, Gutsy Drama ol Human
Magnificent in Life, They Died a
Courage and Frailty . . .
Magnificent Death.
^
THE STORY:
"September Storm" (20th-Fox)
In Majorca, Asher Dann, maintenance mem for wealthy
yacht owner, Jean-Pierre Kerien, meets vacationing Joanne
Dru and impresses her by pretending to own the large yacht.
Mark Stevens and Robert Strauss, adventurers who know
about some sunken gold coins, persuade Joanne to influence
Dann to let them hire the yacht lor their under-water chores
to bring up the gold. Dann is hesitant but finally agrees to
a lour-way split and they go about diving and bringing up
pails-lul ol gold coins. But dissension develops with Dann
and the lecherous Strauss quarreling over the girl. Returning
to Majorca, the yacht encounters a storm and Kerien learns
about his yacht. As they sail into the harbor, Kerien catches
up with them and the coast guard approaches to take over
the gold.
EXPLOITIPS:
Stress the miracle of Stereovision, which will enable moviegoers
to see the fabulous underwater adventures in 3-D
with the aid of special glasses. Use photos of Joanne Dru
wearing her bikini bathing suit. Mark Stevens is the star of
T'V's "Martin Kane" and "Big Town" and starred in "Jack
Slade" and other Allied Artists films.
CATCHLINES:
You Have to See It to Believe It . . . The Wonders ol the
Deep Seen by the Miracle of Stereovision . Men and
a Beautiful Girl Search lor Buried Gold in the Harbor of
Majorca.
THE STORY: "Girl of the Night" (WB)
Anne Francis, an attractive lass from the hinterlands and
one who has had a disturbed childhood, falls in love and into
the hands ol John Kerr, slimey, conscienceless procurer who
submits her to the usual brain washing and turns her into a
prostitute. Later, following a particularly unpleasant experience,
she places herself in the professional hands of Lloyd
Nolan, kindly and understanding psychoanalyst. From then
on there is a battle in her mind between good and evil. She
is determined to turn "square," even takes a boring job and
considerably lowers her standards of living. But the appeal
of the old life with its excitement and luxuries proves too
strong and she returns to Kerr who has promised to marry
her. One brief encounter, however, reveals him in his true,
scabulous character and she turns her back on sin to devote
the remainder of her life to decency.
EXPLOITIPS:
A panel of photos, plus poster art, cut out and mounted,
would attract attention to the film and its sensational-type
title. Point up the "Adults Only" angle in newspaper copy
and on marquee. If local TV commentator or newspaper
columnist specializes in off-beat interviews, hove masked
or unidentified girl—used as subject on prostitution. Otherwise,
use a policewoman who has worked on such cases.
CATCHLINES:
The Picture Every Advilt Must See! . . . Trapped in the
Tawdry World Where Love Is for Sale.
a-
THE STORY: "It Happened in Broad Daylight" (Confl)
The body ol a little girl is found in the woods near a Swiss
tov/n and Michel Simon, a peddler who notilied the police, is
immediately suspected but he commits suicide rather than
sutler constant grilling. Heinz Ruhman, the local inspector, i.'s
rhaken vrhen he has to tell the stricken parents and he vows
to find the real murderer Attracted by something in the dead
girl's school drawings, Ruhman uses his housekeeper's little
daughter, Anita Van Ow, as bait to attract a man he believes
will travel along a certain road. Finally, Gert Frobe,
a middle-aged man whose domineering wife has given him
a hatred of all womankind, sees little Anita, makes an appointment
with her in
set by Ruhman.
the woods and then falls into a trap
EXPLOITIPS:
For art hou.-e patrons, play up Heinz Ruhman, who starred
in "The Captain From Koepenick," prize-winning German
film; Michel Simon, French character star, and Roger Livesy,
British star of "Colonel Blimp" and the current "The Entertainer,"
Make a tieup with a local bookshop for window displays
of Friedrich Duerrenmatt's novel, "The Pledge," from
vrhich the film was adapted, Duerrenmatt also wrote "The
Visit," in which Alfred Lunt and Lynn Fontonne starred.
CATCHLINES:
Prepare Yourself for a Most Unusual and Disquieting Tale
of Suspense . Startling Story of a Psychopathic Killer—Based
on the Novel by Friedrich Duerrenmatt.
THE STORY: "Santa Claus" (K. Gordon Murray)
Santa Claus, a rotund, merry old gentleman in a red suit
and white whiskers (Joseph Elias Moreno), has a workroom
up in the heavens where children of all nationalities help
him make his Christmas toys. He also has a crystal laboratory
with a telescope and earscope to aid him in watching
over the children down on earth. Meanwhile, the forces ol
evil appoint a mischievous demon to lure the earth children
into mischief, such as stealing dolls from department stores,
etc. Before starting on his journey to earth, Santa Claus is
provided with miraculous powders to keep children asleep
on Christmas Eve. On earth, Santa has to battle hard
against the little demon, but he eventually triumphs over
evil and good children are made happy on Christmas Day.
EXPLOITIPS:
As the picture is designed for juvenile appeal, play up the
Christmas-Santa Claus plot by tieups with toy shops or department
stores for displays with a real or dummy Santa
Claus surrounded by his toys and a mention of the theatre
playing the film. Have a loud-speaker playing Yuletide songs
in the lobby.
CATCHLINES:
See Santa Claus in His Heavenly Workshop Making Toys
for All Good Little Boys
Young Entertainment for
and Here is Ideal Holiday
Girls . . .
and Old Alike . . . See. the Story
Behind the Christmas Stockings Bulging With Toys and Other
Gifts.
\P
BOXOFFICE BookinGuide Oct. 10. 1960

I with
—
.
.
lATES: 15c per word, minimum $1.50, cash with copy. Four consecutive insertions lor price
f three. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
HELP WANTED
REPRESENTATIVE WANTED. Exclusive
erritory available to sell advertising in
onjunction with Theatre Outdoor Frame
Service. Experience in advertising or
pecially selling preferred but not
essential Liberal commission plan
high earnings to qualified man
Ksures
3iter short training period. Car required.
A'rite or wire at once, ROM AR- VIDE
;OMPANY. Chetek. Wis,
Wanted: Manager, small town theatre,
naintenance knowledge. Apply H. A.
Daniels, Palace Theatre, Seguin, Texas.
Manager for drive-in and hard-top in
^mall growing California desert town.
3ive all mlormation in iirst letter, include
snapshot and reierences, salary, etc
Hoxolfice, 9159.
POSITIONS WANTED
Experienced projectionist and maintenance
man. Indoor or drive-in, year round
job, go anywhere, non-union, Boxoihce,
)151.
Manager, tomily man, experienced, now
employed lirsl run. Seeking secure posi-
I'on, decent salary. Boxofiice, 9158.
Projectioziist: Available now. 14 years
experience, San Antonio area preferred:
can furnish references. James H. Watson.
178 Pennystone, San Antonio 10, Texas
Manoger: Wife concession, boxoffice,
Ic, Available now, Reierences. H. A
G^^r''tt Box 180, Marion, Alabama.
Projectionist wants year round job. Sober
and single 34 years old. Will go
anywhere Reply to W. R. Leckett, P.O.
Box 130. Fruitvale. B C, Canada,
BUSINESS OPPORTUNITIES
BIGGEH POPCORN PROFITS with all
new Tender-Vender, now re-designed to
pven finer operation and results. Nothinc
Id corrode, rust or peel. Warms, lendeizes
and dispenses crisp, hot, deliciou
popcorn Shipped assembled; easy t
move; capacities right for anv location
Wnte for facts, TENDER-VENDER POP
ORN SERVICE CO, Popcorn Building
Nashville, Tennessee
BOOKS
Prepare for Summer and Fall: Prepare
lor it with "The Master Guide to Theatre
Maintenance " Twenty-three chapters or,
refreshment sales, exploitation, orojection
sound, sanitation and every other aspect
of profitable operation. All based on
practical theatre experience Only $5 00
greatest bargain in show business. Send
for your copy NOW, Cash with order
COD'S BOXOFFICE Book Dept , 825
Van Brunt Boulevard, Kansas City 24, Mo,
COMIC BOOKS
Comic Books buiid attendance
wn'e for free sample and prices. Strand
Theatre. Marshall1ov/n, Iowa,
POPCORN MACHINES
Popcorn machines, all makes. Complete
nevi copping units. $185 00 ex Replacement
settles, all macnmes 120 So Hoi
sted. Chicago 111,
SOUND & PROJECTION SERVICE
Best service at lowe:t cost. If you are
•,i;hln 200 miles of Lexington write us for
a money saving deal. Blue Grass Theatre
Service. 1S92 Malvern Road, Lexington,
Ky.
MARQUEE LETTER REPAIRING
Plastic Weld. Will repair broken plastic
n-.arquee letters. Order from National
Theatre Supcly Company or Plastic Weld,
513 Hollywood, Dallas 8, Texas,
Want Ads Work Fast!
Get Results at Onco!
BOXOFFICE
BOXOFFICE October 10, 1960
GENERAL EQUIPMENT—USED
Best Value:l Bau.'^ch (S Lomb anamorphics,
$275 pou; RCA MI-9030 soundheads,
rebuilt, $495 pair; Magnarcs, rebuilt, new
reilectors, $545 pair; 60/65 ampere rectifiers,
6 new tubes, reconditioned, $315
pair; E-7 mechanisms, recently rebuilt,
$375 pair, Tliousand other bargains. Star
Cinema Supply, 621 West 55th Street, New
York 19,
Complote Century drive-in booth equipment
lor sale. Call WH 5-2125, write A. D.
Ruff, Huron, California.
Miscellaneous; Film cabinets, $1,25 section;
Aluminum reels, $1.25 each; Grisv/old
film splicers, $12,50; enclosed electric
rewinds, $35; Hand rewinds, $7,50 set;
upper (S lower 16" magazines, $30 set of
4; 18" magazines, $60, set of 4, Ger-Bar,
Inc, 442 N. Illinois Street, Indianapolis 4,
Indiana.
Five point Simplex bases, $50 pair, 3
point Simplex bases, $20 pair, LL-3 Simplex
bases, $150 pair, Motiograph bases,
$50 pair. Ger-Bar, Inc., 442 N. Illinois
Street, Indianapolis 4, Indiana.
Motiograph model 7500 sound heads,
complete w./'dnves, motors, P, E, cells,
exciters, cables, etc. In excellent condition,
ready to use. Priced at $275 pair,
Ger-Ecr, Inc, 442 N. Illinois, Indianapolis
4, Indiana
BIGGER, BETTER BAHGAINS: Super E7
Simplex mechanisms^ $195; regular Simplex
mechcmisms, $99.50; Simplex Acme
35nim arc sound projectors with pedestals,
$195; Filmoarc 16mm sound projectors complete,
$975; Hi-Intensity arcs w/rectiiiers,
Brenkert, Simplex, Strong. Forest, $195.
SOS, E02 W 52nd Street, New York 19,
GENERAL EQUIPMENT—NEW
V/eatherprool. Wearproof Masonite Marquee
Letters, Black or Red, fit all signs-
4", 40c; 8", 60c; 10", 75c; 12", $1.00; 14",
$1,''0; 16", $1.75; 17", $2-00; 24", $3,00
(10% discount 100 letters or over $60 00
list) SOS,, 602 W, 52nd Street, New
York 19
DRIVE-IN THEATRE EQUIPMENT
ANTI-THEFT SPEAKER CABLE PRICE
?tEDUCEDl Protect your speakers and
lealers now ior less than 75c pe: unit!
Jo;nplete satistacnon reported by leading
;nains and exnibiiors For full details
/.rue: Speaice: Security Co., Dept. 58,
A'lllow Avenue at 17th St.. Hoboken, N. J.
Heater ground cable, crimp-on heavy
duty terminals with 1/4 inch eye, $10
per 1,000. Sample 100 pieces, $1.50.
Switches of all types to quantity buyers.
Switchboard type electric counters, 4-
column, sample $3.00, lot $200. Berns
Electronic Sales, 80 Winder Street, Detroit
I, Michigan.
Drive-In Theatre Ticketsl 100.000 l"x2"
special printed roll tickets, $34.95. Send
for samples of our special printed stub
rod tickets tor drive-ins. Safe, distinctive,
private, easy to check. K'jnsas City Ticket
Co., Dept. 10, 109 W, 18th St, (Filmrow),
Kansas City 8, Mo
EQUIPMENT
WANTED
Wanted: Drive-in, speakers complete
junction boxes, also theatre equipment.
Write Harry Melcher Enterprises,
117 West Highland Avenue, Milwaukee 3,
V/isconsin
EQUIPMENT REPAIR SERVICE
GATORHIDE absolutely guaranteed to
repair your broken glass reflector! Hundreds
of users delighted! Save dollars
rvoid shutdown. Regular pack $1 95
Economy, $2.95. Order now from Gatorhide,
Box 71, Jopiin, Missouri.
TICKET MACHINES
WANTED AUTOMATICKET Models.
Supclv
serial numbers Ticket Register Industries.
1223 South Wabash Ave., Chicago
5, 111,
CUeRinG HOUSE
THEATRES FOR SALE THEATRE SEATING
West Coast theatres lor sale. Write ior
list. Theatre Exchange Company, 260
Kearny Street, San Francisco 8, California
Sierra Theatre, ChowchiUa, exact center
of California, No smog, snow, floods,
earthquakes or tornados. Ideal family openlion.
Require $10,000 down. Write,
For Sale: Small town theatre, 310 seats,
building and equipment. Price reasonable.
Write Roxy Theatre, DeGraff, Ohio.
Theatre building, 300 seats, fully equipped,
sacrifice for quick sale. Out of town
owner. Coventry-Meicher, Findlay, Illinois.
Drive-in theatre. Wichita, Kansas. Fully
equipped, large, CinemaScope steel
screen. Priced to sell. Peerless Theatres,
Inc.. 2124 Park Place, AM 5-8441—AM 2-
1091,
Modem 3S0-seal theatre. Excellently
equipped, CinemaScope, wide screen, air
conditioned. Real money maker for man
and wife combination. Elderly lady no
longer able to take care of business. Low
down payment, convenient terms. Boxoffice,
9155.
NOTICE—FOR SALE TO SETTLE ES-
TATE: Real estate only Capitol Theatre,
Delphos, Ohio (600 seats) appraised at
$30,000 and real estate and equipment
Van Del Drive-In Theatre (500 cars) Delphos,
Ohio, appraised at $40,000. Theatres
oilered as a going business and as a
package deal. Sealed bids for these two
to be mailed to lohn Marsh, Attorney at
Delphos, Ohio. Bids must be appraised
value or higher and must be in by No-
/eir.ber 1st, 1960, Terms 25% down. Financing
available on balance to responsible
parties. Three highest bidders afforded
opportunity to bid verbally after
sealed bids are opened. Equipment now
in Capitol available for purchase if desired.
Two 700-seat Ihealres in Kentucky,
County Seat Towns, both over 6,000 populaticm.
Owner retiring to Florida. All
reasonable offers considered. Boxoffice,
91C0.
THEATRES WANTED
Theatre Wanted: Family operation, percentage
basis. Best of reierences. H. A.
Garriitt, Box 180, Marion, Alabama.
Indoor lor 1961 lease. New York. New
lersey, Penna., or New England. Populat'on
exceeding 5,000. Boxofiice, 9156.
Will lease, with option 10 t^uy, indoors
and drive-ins located in Eastern Kentucky
or Southwest Virginia. Send complete
information fust letter. Boxoffice,
9161.
THEATRES FOR SALE
DR LEASE
Virginia Drive-In Theatre, sale or lease
option. Write Hardm, 2730 Richmond Highway,
Alexandria, Virginia,
Fully equipped theatre, brick building,
East Texas town. Reasonable terms. No
opposition. O. L. Smith, Marlow, Oklahoma
SOUND MAINTENANCE BOOK
Simpliiied Servicing Data on sound
equipment—many basic schematics and
voltage data— trouble-shooting data, etc.
Practical data on "How to Keep Your
Equipment Operating" and obtain high
quality sound reproduction. A "must"
for every projection room. For projectionists
and exhibitors. In handy looseleaf
binder A bargain price—onlv $3 95
copy; prepaid. Order today. No COD's.
Weslev Trout S»- .1-" Fnmnepr P.~x 575
Enid, bklahcmi
STAGE SHOWS
Guaranteed top boxoliice grossesi Horror
Mystery Stage Shows equipped with
portable stages, lights, PA system, etc.
Coast-to-coast units for drive-ins and indoor
theatres Irom largest producer in the
world Kara-Kum Attractions, c/o Box
949. Hollywood 28, Calilomio.
Good used late model chaira available,
rebuilt chairs. Chaira rebuUI In your theaire
by our factory trained men, get our
:ow prices. Parts for all makes of chaira
Sewed covers made to your aize, alao
leatherette 25"i25", 55c ea ; 27 i27", 65c
ea Chicago Used Choir Mart, 82

—
|THE KEY TO BETTER BUYING
m PRODUCT-SERVICE DIRECTORY
of The MODERN THEATRE
section of BOXOFFICE
^iBttLWi.*"*
I All These Classifications
I
I
Covered in the Directory
and Reference Pages
i
DECORATING
Is the buying guide for circuit executives, theatre owners,
managers and technicians. It is their key to ideas and
sources when planning theatre improvements and replacements,
when purchasing different equipment, supplies
and refreshment products.
A few of its many valuable features include:
— Portfolios on Theatre Planning, Design and Construction,
Drive-in Design, Projection and Sound, Air
Conditioning and Heating, Refreshment Service
including technical information, "how-to" instructions,
useful tables, the newest ideas and trends
on all phases of motion picture theatre operations
presented by experts.
Listings of equipment and supply sources.
— Hundreds of leading Brand Names, indexed with firm
names and addresses.
— Directory of Theatre Equipment and Supply Dealers.
lUllOING
MAHRIAl
FURNISHINGS
1? STAGE EQUIPMENT
] All) CONDITIONING
14 PROJECTION
18 SOUND EQUIPMENT
10 HEATING
17 SEATING
1 ADVERTISING DiSPlAYi
FRAXTAGI
6 FLOORS and CARPETS
CONCESSIONS
11 INSULATION -ACOUSTICS
]| lUTOMATIC VINDINC
9 FURNITURE
12 LIGHTING
IS SAFETY DEVICES
20 TICKET OFFICE
13 PLOMIING
16 SANITATION 22 MISCELLANEOUS 23 DRIVE-IN EQUIPMENT
I
BOXOFFICE
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