Why advertise with Now Then Magazine?
Why advertise with Now Then Magazine?
Why advertise with Now Then Magazine?
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Photo by Nathan Gibson
WHY CHOOSE<br />
NOW THEN?<br />
<strong>Now</strong> <strong>Then</strong> is a free magazine distributed all over Sheffield and the Peak District.<br />
WHERE IS<br />
Radar markings – City Centre // Ecclesall Rd / Broomhill OR crookes / Totley / Bakewell /<br />
Woodseats // Hillsborough // do you think more areas? If so could include London Rd or<br />
Abbeydale Rd.<br />
NOW THEN<br />
DISTRIBUTED?<br />
City Centre<br />
The magazine is lovingly produced by Opus Independents, a not-for-profit social enterprise<br />
which has been operating in this, our fair city for over five years. <strong>Now</strong> <strong>Then</strong> is a full colour,<br />
content led magazine, featuring articles and interviews on local & national politics, trade,<br />
visual arts, music, poetry and satire. <strong>Now</strong> <strong>Then</strong> is read by 30,000-40,000 people each month.<br />
Who do we serve?<br />
We work exclusively <strong>with</strong> local traders, community groups,<br />
local government and charities, creating and sustaining<br />
strong networks and shared ideologies of independent<br />
trading. <strong>Now</strong> <strong>Then</strong>, like many other organisations in Britain<br />
today is a firm believer in keeping money in the local<br />
economy for the local economy.<br />
<strong>Now</strong> <strong>Then</strong> does not fill its pages to the brim <strong>with</strong><br />
advertising from corporate drinks companies or the latest<br />
pop idol. <strong>Now</strong> <strong>Then</strong> <strong>Magazine</strong> makes a deliberate effort<br />
to encourage freedom of speech and action amongst its<br />
readers. We attribute just a third of the magazine to local<br />
business advertising as opposed to the saturated 75%<br />
of most other free magazines, ensuring that your business<br />
stands out. We believe, as do our readers, that this adds<br />
integrity and value to the content of the magazine and<br />
consequently to that of <strong>Now</strong> <strong>Then</strong> as a trusted brand<br />
in itself.<br />
<strong>Now</strong> <strong>Then</strong> is supported by<br />
How do we print?<br />
We are committed to the highest possible standard of print<br />
quality and paper weight.<br />
Each edition stands out amongst its competitors, adding<br />
value not only to the experience of reading, but also to that<br />
of advertising. The production quality of <strong>Now</strong> <strong>Then</strong> leads<br />
readers to not only follow the magazine on a monthly basis<br />
but ensures that past issues are collected, treasured and<br />
revisited.<br />
Where do you find it?<br />
<strong>Now</strong> <strong>Then</strong> is available to pick up for free throughout<br />
Sheffield, <strong>with</strong> around 500 pickup locations in the City<br />
Centre alone and a further 500 in outer lying areas from<br />
Totley, to Burngreave, Bakewell to Broomhill, Sharrow Vale<br />
to Hillsborough. You’ll find a <strong>Now</strong> <strong>Then</strong> in all the major<br />
Sheffield ‘villages’ <strong>with</strong> an increasing number of pick up<br />
spots each month as more and more businesses, and<br />
community organisations request to be added to our<br />
distribution list. Uniquely we also distribute to pivotal hubs<br />
<strong>with</strong>in the peak district and North Derbyshire including<br />
Bakewell and Buxton.<br />
<strong>Now</strong> <strong>Then</strong> can be found in local retailers, bars, restaurants,<br />
doctors, dentists, hairdressers, libraries, tourist information<br />
centres, hotels, cinemas, cafes, takeaways, museums,<br />
theatres, universities, and of course online. We average<br />
three distributions of the magazine per month ensuring that<br />
key hotspots are always topped up.<br />
THE PEAK DISTRICT<br />
Hathersage<br />
Crosspool<br />
Dore<br />
Totley<br />
Hillsborough<br />
Broomhill<br />
Ecclesall Rd<br />
Abbeydale<br />
Rd<br />
Greenhill<br />
Kelham<br />
Island<br />
London Rd<br />
Woodseats<br />
The most widely distributed magazine in Sheffield.<br />
Firth Park<br />
City Centre:<br />
Glossop Rd, West St, Division St, West One, Cambridge St, Howard St, Earl St, Brown St, Charles St, The Moor,<br />
Chapel Walk, Surrey St, Pinstone St, St Paul’s Parade, Solly St, Campo Lane, Saint James St, Leopold St, Leopold<br />
Square, Orchard Square, Orchard St, Trippet Lane, The Wicker, Furnival Rd, Kelham Island.<br />
Out of Town:<br />
Ecclesall Rd, Sharrow Vale Rd, Ecclesall Rd South, London Rd, Chesterfield Rd, Woodseats, Nether Edge,<br />
Abbeydale Rd, Heeley, Millhouses, Totley, Bradway, Greenhill, Dore, Fullwood, Broomhill, Crookes,<br />
Crookesmoor, Crosspool.<br />
North Sheffield:<br />
Fir Vale, Firth Park, Shire Green, Parsons Cross, Pitsmoor, Burngreave, Hillsborough.<br />
North Derbyshire:<br />
Hathersage, Hope, Castleton, Bradwell, Bakewell, Ashford on Water, Buxton.
BENEFITS &<br />
FEATURES.<br />
READERSHIP<br />
SURVEY.<br />
BENEFITS:<br />
FEATURES:<br />
Supporting Sheffield independent trade.<br />
Distributed to over 1000 locations around<br />
Sheffield and the Peaks.<br />
Support citizen journalism, debate & freedom<br />
of expression in Sheffield<br />
Contribute to the arts and creative expression in<br />
Sheffield.<br />
85% of our readership have acted directly on<br />
an advert featured in <strong>Now</strong> <strong>Then</strong>.<br />
Probably the highest pick up rate of any magazine<br />
in Sheffield (90%).<br />
Reach 35,000 readers city wide.<br />
Free equivalent advert online.<br />
Receive 4000 hits online per month.<br />
Work exclusively <strong>with</strong> local independent traders,<br />
charities, local government and community<br />
groups.<br />
To ensure you stand out, we attribute only<br />
1/3 of our magazine to advertising.<br />
Free placement feature on our back cover map.<br />
Sheffield’s only content led magazine.<br />
An original front cover design each month, both in<br />
print and online.<br />
A different featured artist every month, from<br />
cover to cover.<br />
Citizen journalism; written by the people for the<br />
people.<br />
Traders – Your opportunity to be our featured<br />
monthly business.<br />
Local Check – Regular features on local politics<br />
and community issues.<br />
Favourites – An often varied nod to those we<br />
like in Sheffield arts, trade or events.<br />
Extensive music section - eclectic and on the<br />
pulse, including exclusive interviews & reviews.<br />
Filmreel – Film reviews and analysis.<br />
Wordlife – Original poetry and creative writing.<br />
Regular social and political commentaries,<br />
satire and interviews.<br />
We conducted an online survey in the Autumn of 2012. In just one<br />
month we had over 250 responses from the public.<br />
85%<br />
OF READERS RESPOND DIRECTLY TO ADVERTS PLACED IN NOW THEN.<br />
40% Attended Events<br />
Here are some of the results.<br />
11% Made Enquiries<br />
CONTACT US.<br />
Ben Jackson<br />
Tel. 07754 884600 Email. ben@nowthenmagazine.com<br />
12% Paid For Services<br />
15% Did Not Respond<br />
TAKE A LOOK ONLINE<br />
Visit nowthenmagazine.com to view this month’s issue and complete back issues.<br />
visit opusindepednents.com for information on events and distribution<br />
22% Purchased Goods
EATING OUT:<br />
35% Occassionally<br />
PRICING.<br />
61%<br />
OF OUR READERS EAT OUT<br />
AT LEAST ONCE A MONTH.<br />
20% Monthly<br />
19% Fortnightly<br />
4% Never<br />
5% Once Per Week+<br />
17% Weekly<br />
ADVERT SIZE<br />
SALE LENGTH<br />
1 MONTH 3 MONTH 6 MONTH<br />
FULL PAGE<br />
£450 £400 £380<br />
MUSIC EVENTS:<br />
HALF PAGE<br />
£260 £240 £220<br />
71%<br />
OF OUR READERS ATTEND<br />
MUSIC EVENTS EVERY MONTH.<br />
20% Monthly<br />
18% Fortnightly<br />
22% Bi Monthly<br />
7% Never<br />
10% Once Per Week+<br />
23% Weekly<br />
QUARTER PAGE<br />
£150 £130 £100<br />
Prices are per month and do not include VAT.<br />
ADVERT SPEC.<br />
AGE:<br />
18% 36 - 50<br />
When designing your advert, especially when designing one <strong>with</strong> bleed, keep all details clear from the<br />
edge. Simple, bold designs work best.<br />
73%<br />
OF OUR READERS ARE<br />
AGED BETWEEN 16 - 35.<br />
42% 26 - 35<br />
8% Over 50<br />
31% 16 - 25<br />
Make sure your design is at 300 dpi.<br />
Your advert and images used should be set to CMYK colour.<br />
Artwork can be sent as PDF or JPEG files.<br />
Any problems? Contact ads@nowthenmagazine.com<br />
NO.<br />
ADVERT SIZE<br />
DIMENSIONS (mm)<br />
BLEED<br />
1<br />
FULL PAGE 297 x 210 3mm<br />
<strong>Now</strong> <strong>Then</strong> vs Other <strong>Magazine</strong>s:<br />
2<br />
HALF PAGE (Landscape) 134 x 190<br />
NONE<br />
80%<br />
PREFER NOW THEN TO OTHER<br />
FREE MAGAZINES IN SHEFFIELD.<br />
80% <strong>Now</strong> <strong>Then</strong> is<br />
best of the bunch<br />
3% Indifferent<br />
1% Prefer pop culture<br />
4% Prefer mags <strong>with</strong><br />
more listings<br />
13% I pick up<br />
whats near<br />
3<br />
HALF PAGE (Portrait) 272 x 93<br />
NONE<br />
4 QUARTER PAGE (Portrait) 134 x 93 NONE
TESTIMONIALS.<br />
We asked a few of our regular <strong>advertise</strong>rs what they thought of <strong>Now</strong> <strong>Then</strong>...<br />
Adele Bailey - Plug.<br />
At Plug we take great care where we spend our advertising budgets.<br />
<strong>Now</strong> <strong>Then</strong> have always been a privilege to <strong>advertise</strong> in, it’s a great local independent magazine which includes<br />
music, art & local issues in a format different from its competition. The team are great to deal <strong>with</strong> and we never<br />
have any problems.<br />
Christopher Howett - University of Sheffield Students’ Union, Marketing Manager.<br />
<strong>Now</strong> <strong>Then</strong> is more than a magazine. It reeks of dreams, beliefs, ethics and exists to make the world a better one.<br />
This is the kind of endeavour that deserves support, be you big or small.<br />
Kate Hewitt - Harley Live.<br />
We’ve included monthly advertising <strong>with</strong> <strong>Now</strong> <strong>Then</strong> in our marketing budget for the past three or four years, and<br />
continue to find it one of the most valuable local press resources we have. It’s refreshing to be working <strong>with</strong> people<br />
who genuinely take an interest in the work we do in the city, and the <strong>Now</strong> <strong>Then</strong> team are consistently helpful, going<br />
beyond simply placing our ad <strong>with</strong> digital support and preview features wherever possible.<br />
Maria de Souza - Off the Shelf festival, Arts Officer.<br />
We have worked closely <strong>with</strong> <strong>Now</strong><strong>Then</strong> magazine for the last 3 years. We commissioned them to produce a special<br />
Festival edition of the magazine <strong>with</strong> 8 pages of interviews and images. The quality of the journalism and artwork<br />
has always been excellent - innovative, dynamic and fresh helping us reach new and younger audiences.<br />
Sue Morton – Director, Abbeydale Brewery:<br />
<strong>Now</strong> <strong>Then</strong> has helped Abbeydale Brewery and it’s pub the Rising Sun in Fulwood, Sheffield, to reach a new<br />
audience among <strong>Now</strong> <strong>Then</strong>’s key demographic of younger people interested in the creative arts.<br />
We have seen more of these people coming to the pub and have found a greater interest in our beer among outlets<br />
not associated <strong>with</strong> a traditional view of real ale as a drink of men over 50. We now have very strong custom in<br />
Sheffield’s cafe bars, modern town centre bars and some restaurants.<br />
In addition to <strong>Now</strong> <strong>Then</strong> magazine, Opus Independents runs a distribution service for the<br />
same exclusive group of independents. We are proudly associated <strong>with</strong> the Showroom<br />
Cinema, City Hall and Sheffield Theatres among others; if you have printed material you<br />
need to get to the people of Sheffield, this is the team you need.<br />
For advertising or distribution opportunities please contact:<br />
Ben Jackson<br />
Tel. 07754 884600<br />
Email. ben@nowthenmagazine.com