Untitled - Now Then

So it’s finally here, love it or hate it
the Carling Academy has branded
its name onto the skin of Sheffield
offering a plethora of high profile
gigs at high profile prices to the
throngs of unthinking music fans
that will effortlessly fill it walls week
after week.
However, much like the beer from
which it takes its name, the
Academy offers only the bland and
the mainstream. Rest assured that
the inside of the new academy will
look like the inside of all the other
academies, that line ups will be the
same as all the other academies,
and that of course, the beer will be
the same as in all the other academies.
The Carling Academy does not
aim to represent the desires of the
city, will not be showcasing local
unsigned talent or even be offering
interesting independently labelled
artists. However, there are a few
venues in Sheffield who have been
doing that for years and woe
betide those who forget them.
The Corporation, The Leadmill and
The Boardwalk have stood tall in
the face of adversity before. All
three are long time supporters of
local music and are not
corporately sponsored by purveyors
of unfathomably poor lager.
We will continue to support our
local scene be it the acts,
promoters or the venues, these
are the things that make Sheffield
unique. I for one like individuality,
choice and variety, and at Now
Then we actively encourage others
to realise that these are the things
that make us free.
Continue to support the venues
that have supported you or very
quickly we could all learn the
lesson that without choice we
are without freedom and musically
right now in Sheffield that means
swallowing your music with a pint
of fucking Carling.
REG REGLER.
benedict evans
SOUNDCHECK.
WHAT WE LIKE IN MUSIC THIS MONTH..
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