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JULY 25. I960<br />

IJieTuAe. e^i^ /vfeito&fL 55BSRS«<br />

YEARS OF PROGRESS WITH THE INDUSTRY<br />

A Look Ahead<br />

At Things<br />

(•tog* poid ot Koruot Ofy, Mo.<br />

- ot 835 Von Brunt Blvd , Kon-<br />

^ S


'<br />

AS "b:<br />

METRO-GOLDWYN-MAYER<br />

ROARMANSHIP!<br />

HEARD 'ROUND THE >VORLDI<br />

M-G-M congratulates Ben Shlyen and<br />

his loyal associates on the occasion<br />

of the 40th birthday of <strong>Boxoffice</strong><br />

Magazine. We are proud to have<br />

been part of those memorable years,<br />

since we too have a<br />

birthday, our<br />

36th. We celebrate it with pictures<br />

and take this occasion to bring<br />

some of them to your attention.<br />

I<br />

BELLS ARE RINGIN<br />

(CinemaScope and Metrocor)<br />

Judy Holliday, Dean Martin, fn,C<br />

Eddie Foy, Jr., Jean Staptai.<br />

Screen Play and Lyrics i;<br />

Betty Comden and Adolph Gtn<br />

Music by Jule Styne.<br />

Based On the Musical Pla,<br />

"Bells Are Ringing." Book and li<br />

Betty Comden and Adolph Gin<br />

Music by Jule Styne.<br />

As presented on the stage I<br />

The Theatre Guild.<br />

Directed by Vincente AfJnro..<br />

An Arthur Freed Productic<br />

•<br />

THE ADVENTURES)!<br />

HUCKLEBERRY FIH<br />

(CinemaScope and Metroccr)<br />

Tony Randall, Patty McCormack, N'Ji<br />

Mickey Shaughnessy, Judy Canova, id<br />

Buster Keaton, Finlay Currie, Sterlii I<br />

Presenting Archie Moore as ".11<br />

And also starring<br />

Eddie Hodges as "Huckleberry «<br />

Screen Play by James M<br />

Based On the NoiW by Mark I1<br />

Directed by Michael Curti<br />

Samuel Goldwyn, Jr. Producvi<br />

•<br />

THE TIME MACHIP;<br />

(Metrocolor)<br />

Rod Taylor, Alan Young, Yvette i»<br />

Sebastian Cabot, Tom Helmt.<br />

Screen Play by David Duniu<br />

Based On the Noivl by H. G. '«•<br />

Directed by George Pal.<br />

A George Pal Production<br />

•<br />

THE SUBTERRANE^lS<br />

(CinemaScope and Metroccf)<br />

Leslie Caron, George Peppd-<br />

Janice Rule, Roddy McDoui,<br />

Gerry Mulligan, Carmen M


I<br />

:<br />

And<br />

'.<br />

I<br />

I<br />

I<br />

I<br />

r<br />

UR"<br />

ire<br />

RACES MERRILY ALONG!<br />

are some current and coming M-G-M attractions that<br />

iiiure you "You can BANK on Metro-Goldwyn-Mayer!"<br />

iL THE FINE YOUNG<br />

CANNIBALS<br />

lUnemaScope and Metrocolor)<br />

iJatalie Wood, Robert Wagner,<br />

i^san Kohner, George Hamilton.<br />

Pearl Bailey as Ruby.<br />

,ick Mullaney, Onslow Stevens,<br />

•icreen Play by Robert Thorn.<br />

I'irected by Michael Anderson,<br />

/pandro S. Berman Production.<br />

An Avon Picture.<br />

•<br />

>|naked in the world<br />

t|inemaScope and Metrocolor)<br />

riiLollobrigida, Anthony Franciosa,<br />

'nest Borgnine, Luana Patten,<br />

%uluva, Philip Ober, John Kellogg,<br />

Hicy R. Pollock, Tracey Roberts,<br />

cm Play by Ranald MacDougall.<br />

t^on the Book by Tom T. Chamales.<br />

Irected by Ranald MacDougall.<br />

reduced by Aaron Rosenberg.<br />

'^E<br />

An Areola Production.<br />

ANGEL WORE RED<br />

j4[)a Gardner, Dirk Bogarde,<br />

iseph Gotten, Vittorio De Sica,<br />

v.o Maria Salerno, Finlay Currie.<br />

L-ected From his Screen Play by<br />

Nunnally Johnson.<br />

ifOduced by Goffredo Lombardo.<br />

LjAGE OF THE DAMNED<br />

Ojrge Sanders, Barbara Shelley,<br />

Michael Gwynn.<br />

Si-en Play by Stirling Silliphant,<br />

iWolf Rilla, George Barclay.<br />

Bf,ed on the Novel "The Midwich<br />

uckoos" by John Wyndham.<br />

Directed by Wolf Rilla.<br />

reduced by Ronald Kinnoch.<br />

V<br />

magic boy<br />

ique full-length cartoon in Color<br />

'e Toei Motion Picture Company.<br />

('ing the theme song "Magic Boy."<br />

CIMARRON<br />

(CinemaScope and Metrocolor)<br />

Glenn Ford, Maria Schell, Anne Baxter,<br />

Arthur O'Connell, Russ Tamblyn,<br />

Mercedes McCambridge, Vic Morrow,<br />

Robert Keith, Charles McGraw,<br />

Henry (Harry) Morgan, David Opatoshu,<br />

Aline MacMahon, Lili Darvas,<br />

Edgar Buchanan.<br />

Screen Play by Arnold Schulman.<br />

Based On the Novel by Edna Ferber.<br />

Directed by Anthony Mann.<br />

Produced by Edmund Grainger.<br />

BUTTERFIELD 8<br />

(CinemaScope and Metrocolor)<br />

Elizabeth Taylor, Laurence Harvey,<br />

Eddie Fisher, Dina Merrill.<br />

Screen Play by<br />

Charles Schnee and John Michael Hayes.<br />

Based On the Novel by John O'Hara.<br />

Directed by Daniel Mann.<br />

A Pandro S. Berman Production.<br />

THE DAY THEY ROBBED<br />

THE BANK OF ENGLAND<br />

Aldo Ray, Elizabeth Sellars,<br />

Peter O'Toole, Hugh Griffith,<br />

Kieron Moore, Albert Sharpe.<br />

Screen Play by Howard Clewes.<br />

Based On John Brophy's Novel.<br />

Film Adaptation by<br />

Howard Clewes and Richard Maibaum.<br />

Directed by John Guillermin.<br />

Produced by Jules Buck.<br />

A Summit Film Production.<br />

GORGO<br />

(Technicolor and Wide Screen)<br />

Bill Travers,<br />

William Sylvester, Vincent Winter.<br />

Produced by Frank and Maurice King.<br />

Directed by Eugene Lourie.<br />

Screen Play by<br />

John Loring and Daniel Hyatt.<br />

From an original story by Eugene Lourie.<br />

A King Brothers Production.<br />

THE LAW<br />

Gina Lollobrigida,<br />

Pierre Brasseur, Marcello Mastroiaini,<br />

Melina Mercouri, Yves Montana.<br />

Directed by Jules Dassin.<br />

From a novel by Roger Vailland.<br />

Screen Play by<br />

Jules Dassin and Francoise Giroud.<br />

Produced by Jacques Bar<br />

with Paolo Stoppa.<br />

A "Groupe des Quatre" Paris— GE.S.I.<br />

Cinematografica— Titanus Picture.<br />

KEY WITNESS<br />

(CinemaScope)<br />

Jeffrey Hunter, Pat Crowley,<br />

Dennis Hopper, Joby Baker,<br />

Susan Harrison, Johnny Nash.<br />

Screen Play by<br />

Alfred Brenner and Sidney Michaels<br />

Based On the Novel by Frank Kane.<br />

Directed by Phil Karlson.<br />

A Pandro S. Berman Production.<br />

Produced by Kathryn Hereford.<br />

An Avon Picture.<br />

GREAT NEWS AT PRESS-TIME!<br />

SAMUEL BRONSTON'S PRODUCTION<br />

(70 mm. Super-Technirama and Technicolor)<br />

Directed by Nicholas Ray<br />

Screen Play by Philip Yordan<br />

For Release by M-G-M


UNIVERSAL announces thai<br />

PETER USTINOT;<br />

SANDRA DEE<br />

JOHN GAVIN<br />

Screenplay by Peter Ustinov, based on his stage fc<<br />

A Pavor, S. A. Production • A Universal-InternationJ


^iduction has started in Rome<br />

lo-starring<br />

AKJM TAMIROFF<br />

C>duced and Directed by Peter Ustinov<br />

liase<br />

...from the beginning^


AND<br />

'N<br />

JERRY WALD'S<br />

PRODUCTION OF<br />

Available for selected<br />

Labor Day datesi<br />

CO-STARRINGmmm<br />

mwiimm<br />

Directed by Written for the screen by<br />

GEORGE CUKOR NORMAN KRASNA<br />

Additional Material by HAL KANTER<br />

QNEMaScOPE color by DE LUXE


I.<br />

.<br />

—<br />

Ij^^ ^^^Z^/%?^fe^^^.^^/W^^^;^<br />

ATIONAL FILM WEEKLY<br />

shed in Nine Sectional Editions<br />

EN SHLYEN<br />

Jr-in-Chief and Publisher<br />

\.D M. MERSEREAU, Associate<br />

jblisher & General Manager<br />

TAN COHEN. .Executive Editor<br />

JlSHLYEN. .. .Managing Editor<br />

FRAZE Field Editor<br />

i<br />

3-:EN Eastern Editor<br />

i) SPEAR Western Editor<br />

HATCHER. .Equipment Editor<br />

RS SCHLOZMAN Business Mgr.<br />

ion Offices; 825 Van Brunt Blvd.<br />

iqClty 24, Mo. Nathan Cohen. Ex-<br />

Bdllor: Jesse Shlyen, Managing<br />

.Morrl.'; Schlozman. Business Manugll<br />

Fraze. Field Editor; I. L.<br />

Editor The Jlodern Theatre<br />

Telephone CHestnut 1-7777.<br />

Offices; 45 Rockefeller Plaza,<br />

20. N. Y. Donald M. Mer-<br />

rk<br />

.\ssociate Publisher & General<br />

Al Stcen. Eastern Editor; Carl<br />

quipment Advertising. Telephone<br />

5-6370.<br />

rjOffices: Editorial—920 N. Mich-<br />

. Chicago 11. ni., Frances B.<br />

Lfclephone Superior 7-3972. Adver-<br />

1 15 East Wacker Drive. Chicago 1<br />

Ing Hutchinson. Telephone ANdli<br />

I<br />

042.<br />

Offices; Editorial and Film Adver-<br />

1404 Hollywood Blvd.. Hollywood<br />

Spear, manager. Tele-<br />

5-1186. Equipment and<br />

(lOllywood<br />

F Advertising—672 S. Lafayette<br />

Angeles, Calif. Bob Wettnager.<br />

Telephone DUnkirk 8-2286.<br />

V )ffice; Anthony Gruner. 1 WoodnWay.<br />

Flnchley, No. 12. Telephone<br />

6733.<br />

ODERN THBATRB Section Is inthe<br />

first issue of each month.<br />

Martha Chandler. 191 Walton NW.<br />

J. S. Conners, 140 State St.<br />

:: George Browning, Stanley Thea.<br />

Frances Harding, HU 2-1141<br />

Blanche Carr, 301 S. Church<br />

i; Frances Uanford, UNiversily<br />

Loeb, VVAshington 1-<br />

Shaker Blvd. Apt. 104.<br />

137<br />

Fred Oestreicher, 52% W.<br />

Broadway.<br />

laWe Gulnan, 5927 Winton.<br />

race Marshall, 2881 S. Cherry<br />

s; Russ Schoch. Register Tribune<br />

H. F. Reves, 906 Fox Theatre<br />

woodward 2-1144.<br />

Allen M. Widen, CH 9-8211.<br />

He: Robert Cornwall. 1199 Edge-<br />

|o Ave.<br />

NuU Adams. 707 Spring St.<br />

tha Lunmus, 622 N.E. 98 St.<br />

Wm. Nlchol, 2251 S. Layton.<br />

lb: Don Lyons, 72 Glenwood.<br />

n; Mrs. Jack Auslet, 2268V^<br />

le Ave.<br />

City: Sam Brunk, 3416 N. Virig<br />

Baker, 911 N. 51st St.<br />

B. F. Klingensmith, 516 Jean-<br />

'llUnsburg, CHurchlll 1-2809.<br />

Arnold Marks. Journal.<br />

Wm. Trambukis. Loew's State.<br />

Joe & Joan Pollack. 7335<br />

rary. University City, PA 5-7181.<br />

ai): H. Pearson, Deseret News.<br />

dseo: Dolores Barusch, 25 Tay-<br />

. OBrdway 3-4813: Advertising:<br />

lowell. 355 Stockton St., YUkon<br />

m: Charles Hurley, 203 Eye St.<br />

In<br />

Canada<br />

n 314, 625 Belmont St.,<br />

.Afochelle.<br />

43 Waterloo. Sam Babb.<br />

1675 Bayvlew Ave., WUlowdale,<br />

1. Gladlsh.<br />

: 411 Lyric Theatre Bldg. 751<br />

It St., Jack Droy.<br />

: 300 New Hargraves Bldg..<br />

h Beach.<br />

r Audit Bureau of Circulations<br />

lUJ postage paid at Kansas City,<br />

Mini Edition. J3.00 per year.<br />

Bdltlon, $7.50.<br />

2 5, 19 6<br />

No. 14<br />

THIS IS<br />

NOT<br />

A WONDERFUL BUSINESS!<br />

TOO far in the past, an industry executive<br />

said to us, "Isn't this a wonderful<br />

business that can make so many mistakes and<br />

Still come out with a profit?"<br />

That question and its obvious answer has<br />

remained with us through the years, recurring<br />

every now and then, especially when there is<br />

occasion to take a doleful look at happenings<br />

that, at the moment, cast a cloud across the<br />

horizon. And, thinking back over the years<br />

all 40 of them, to be specific—our mind's eye<br />

envisages some of the numerous cloudy periods<br />

that the industry has passed through, each time<br />

emerging stronger and with the outlook brighter<br />

than ever before.<br />

We reiTiember a lot of things about the early<br />

days of this industry as it coursed through the<br />

years, from its small beginnings as a peep-show<br />

curiosity to its peaks of magnitude; from its<br />

infancy to its maturity; from the limited sphere<br />

of its operations to its globe-encircling strides.<br />

None of these steps of progress was attained or<br />

held onto easily, without some faltering here<br />

and there, without mistakes that were costly or<br />

temporary setbacks. Successes were many, but<br />

often fleeting. Always there was a new obstacle<br />

to overcome. Always it was necessary to blaze<br />

new trails to discover new means for successful<br />

adventures. And always the need was met with<br />

the effort that led to a new turning point in<br />

the road—and to new horizons.<br />

That is one of the great compensating factors<br />

of this business, in addition to the profits it may<br />

bring. It is adventuresome, stimulating and<br />

inspiring. Nothing goes on for long with tranquility<br />

and quietude. It is ever a business that<br />

keeps one on his toes and that, in turn, is what<br />

keeps one in the running.<br />

Not alone those who have spent 40 or more<br />

years in this business, but even those who have<br />

been in it only a short time, are held to it<br />

by its fascination. That is why so many stick<br />

to it through thick and thin, putting up with<br />

trials and tribulations that they would not long<br />

countenance in any other enterprise. And why<br />

so many, who have found the going in recent<br />

times very hard to bear, are desperately hanging<br />

on. They want to remain a part of this<br />

business as long as possible.<br />

The past decades have been eventful, to say<br />

the least. They serve as foundations to build<br />

on. With some repairing they can be strengthened,<br />

but new building, new ideas are essential<br />

to future industry growth.<br />

What about that future? What course is there<br />

left to take? What new trends will develop or<br />

be developed? Will present trends, particularly<br />

those that have been unsatisfying or considered<br />

inimical to the industry's well-being, continue?<br />

Will the old orders and patterns of operations<br />

be restored? Each of these questions has an<br />

answer and, whether or not it is what each<br />

individual or group wants it to be, the collective<br />

industry will continue far into the future with<br />

new marks of progress, new avenues of profit.<br />

Some signs of what is to come already are beginning<br />

to take shape. Soine plans, long in the<br />

blueprint stage, are scheduled for early development<br />

and implementation.<br />

It was with an eye to the future that the<br />

editorial content of this issue was planned. Looking<br />

forward, except for a glance at highlights<br />

of the past for their interest and whatever<br />

guidance value they inight serve, we asked<br />

qualified industry executives to tell us what<br />

they could foresee for the industry's future. All<br />

branches of the business are covered — production,<br />

distribution, exhibition and related phases<br />

of each. And, throughout these views, it is significant<br />

that a note of confidence prevails.<br />

Confidence was the key to the success of the<br />

industry's pioneers and builders that enabled<br />

the motion picture to grow into the world's<br />

greatest mass entertainment form. To be sure,<br />

many obstacles were encountered, including new<br />

forms of competition. But, with courage, foresight,<br />

imagination, initiative and a venturesome<br />

spirit, they builded this business from a handful<br />

of storeroom nickelodeons to thousands of edifices<br />

of beauty and magnitude.<br />

After 40 years of publishing BoxOFFiCE, it<br />

apparent that we have had an abiding confidence<br />

in this business. That same confidence continues<br />

as we move into a new decade with a feeling<br />

that there are no bounds for this industry's opportunities<br />

and progress, especially if the various<br />

segments will extend themselves in working together,<br />

and through increasing evidences of understanding<br />

cooperation.<br />

On this occasion of marking our 40th anniversary,<br />

we take pride in expressing our appreciation<br />

for the congratulatory messages and<br />

good wishes of the friends the years and our<br />

life's work have brought us. We are grateful,<br />

too, for the cooperation they have given us along<br />

the wav, which has been most heartening and<br />

helpful to our progress.<br />

This is, indeed, a wonderful business—and it<br />

always will be!<br />

is<br />

\Je^ /yiyUt^yyr^


16<br />

J<br />

FOX STEPS UP I960 RELEASES;<br />

27 SCHEDULED JULY-DECEMBER<br />

Year's Total to Reach 50;<br />

'Abundance' of Product,<br />

Sales Chief Reports<br />

NEW YORK—Coincident with the dehvery<br />

or near-completion of all its feature<br />

releases for<br />

MARKETS ARE SURVEYED<br />

The three field executives who met with<br />

homeoffice personnel are managers Clayton<br />

G. Pantages of Albany. William B.<br />

Williams of Dallas and Gordon Lightstone<br />

of St. John. New Brunswick, personal<br />

representative of Norris during the<br />

campaign. They have been surveying the<br />

U. S. and Canadian market.<br />

Norris told the meeting that the time<br />

had come when exhibitor cries for product<br />

must be heeded, but added that their complaints<br />

do not apply in the case of his<br />

company. He said that "never before had<br />

20th-Fox released more commercially produced<br />

features or supported them as well<br />

promotionally."<br />

"By the end of this year," Norris said,<br />

"this company will have released 50 features<br />

of which 27 will have been made<br />

playable between the beginning of July<br />

and the end of December. Into this quarter<br />

of 1960 we have slotted 16 attractions,<br />

more than one a week, to meet all boxofflce<br />

requirements. Included in the 16 are<br />

at least eight blockbusters representing a<br />

production cost of more than $18,000,000.<br />

In the final quarter of the year we will<br />

release 11 features, including five blockbusters.<br />

TO PROVIDE AMPLE PRODUCT<br />

"Hence, any cry that an exhibitor lacks<br />

product to continuously operate lacks substantiation<br />

insofar as 20th-Fox is concerned.<br />

We will continue to provide ample<br />

product, week in and week out, for every<br />

type of theatre."<br />

Norris said there are already before the<br />

cameras a record number of multimilliondollar<br />

attractions for next year's release,<br />

and that the reports on the domestic market<br />

turned in by Pantages, Williams and<br />

Llghtstone are heartening.<br />

"This company." he continued, "has<br />

been dedicated by our exhibition-conscious<br />

president. Spyros Skouras. to a continuing<br />

policy of providing ample week-to-<br />

Robert Goldstein Named Acting Head<br />

Of Production at 20th-Fox Studios<br />

HOLLYWOOD—Robert Goldstein, head<br />

of 20th Century-Fox's European operations,<br />

last Saturday 1 was named acting<br />

1<br />

this year, 20th Century-Pox<br />

has started production head of the studio by president<br />

an '•all-out sales Spyros Skouras. filling the vacancy caused<br />

drive to meet the by the sudden passing of Buddy Adler. In<br />

challenge of abundance."<br />

The state-<br />

the appointment was "on a temjwrary<br />

making the announcement. Skouras said<br />

ment was made basis" for an "Interim period." leaving the<br />

Tuesday (19) by way open to any number of changes and<br />

Glenn Norris, general<br />

sales manager, ly discussed throughout the film capital.<br />

speculations that have already been open-<br />

following a meeting Skouras assembled 93 department heads,<br />

with branch and homeoffice executives, producers and directors<br />

at the studio commissary to dis-<br />

Glenn Norris homeoffice executives.<br />

He said that cuss the immediate production picture<br />

so far as his company was concerned, no at the studio. He paid tribute to Buddy<br />

product shortage existed.<br />

Adler. calling his death "a grievous loss to<br />

20th Century-Fox and to me."<br />

Goldstein's position would find him acting<br />

as a coordinator for semi -autonomous<br />

producers who are to be given a free hand<br />

after the approval of budgets on their<br />

pictures. Skouras labeled one of his reasons<br />

for selecting Goldstein was because of<br />

the International Importance of the film<br />

market. "We must make films for the world<br />

market." he said, "and Goldstein has done<br />

a great Job In England."<br />

The new production head spoke briefly,<br />

as did vice-president Joseph H. Moskowltz;<br />

Lew Schreiber, executive manager<br />

in charge of studio operations: Sid Rogell,<br />

executive production manager: David<br />

Brown, executive studio story editor: Harry<br />

Brand, studio publicity director: Milton<br />

Pickman, In charge of packaging. Jack<br />

Codd, studio treasurer: Fred Metzler,<br />

Murray Silverstone, Sandy Meisner, Bob<br />

Lippert and Peter Levathes.<br />

Schreiber, meanwhile, has been set to<br />

fill Goldstein's London shoes temporarily.<br />

week product for every type or size of<br />

theatre. We know exhibitors will give<br />

material demonstration of their endorsement<br />

of the pursuance of this increased<br />

supply policy. While our 'challenge of<br />

abundance' campaign is the assignment<br />

of every member of the sales staff, its<br />

success carries a significant responsibility<br />

for exhibitors as well.<br />

"This drive is being inaugurated to<br />

dramatize In the market the fact that<br />

there Is absolutely no thread of truth In<br />

any cry from exhibition that operations<br />

are hampered by a lack of sufficient<br />

screen product. The statement insofar as<br />

this company is concerned, I want to emphasize,<br />

is based on indisputable fact."<br />

Norris and his three representatives left<br />

after the meeting for Hollywood to see<br />

the Marilyn Monroe starrer, "Let's Make<br />

Love," and for talks with Robert Goldstein,<br />

new acting studio chief.<br />

ROBERT GOLDSTEIN<br />

Goldstein has been with 20th-Pox since<br />

1940 when he joined the company's talent<br />

department in New York. Earlier he had<br />

been a successful producer and radio programmer.<br />

He became New York representative<br />

for Universal in 1942 and in<br />

1950 was brought to Hollywood by that;<br />

studio as assistant to president Leo Spitz.<br />

He later made pictures for United Artists,<br />

in conjunction with his late brother, Leonard,<br />

and made eight films In London for<br />

various companies between 1953 and 1955.<br />

Five years ago he joined 20th-Pox as head<br />

of production there. Additionally, he still<br />

retains an interest in the Cleveland Indians<br />

which he acquired in 1946.<br />

Jerry Wald Plans to Boost<br />

Picture Output for Fox<br />

HOLLYWOOD—Jerry Wald, who will<br />

work with Spyros Skouras, 20th-Fox head,<br />

and Robert Goldstein, new studio head, on<br />

plans for expansion of Jerry Wald Pro-'<br />

ductions, took the initial step toward expansion<br />

by opening discussion with George<br />

Stevens jr. to join JWP as a producer.<br />

Wald expects to Increase his 20th-Fox<br />

deal from four films a year to 12 annually.<br />

He reportedly will sign three associates to<br />

produce some of the pictures, with himself<br />

as executive producer.<br />

As a further step in expansion of his independent<br />

setup, Wald has taken "High<br />

Wind in Jamaica" off the 20th-Fox shelf<br />

and will add the Richard Hughes novel tc<br />

his already announced "Return to Peyton<br />

Place," "Let It Come Down" and "Wild Is<br />

the Country."<br />

8<br />

BOXOFFICE July 25, 196(


i<br />

I HOLLYWOOD<br />

I<br />

:<br />

for<br />

'<br />

!<br />

director<br />

I<br />

^ David<br />

!<br />

headed<br />

I<br />

Houser's<br />

j<br />

u<br />

Crescent Puts $50,000<br />

In'o Production Fund<br />

NEW YORK—The production plans of<br />

the American Congress of Exhibitors,<br />

"I am taking the liberty of copying this<br />

letter to the other four exhibitor companies<br />

who have shown the way and along<br />

with you are rendering a great service for<br />

the benefit of us all. The approach you<br />

have taken in this matter is most impressive<br />

to an ex-bank president with<br />

only three months' experience in the movie<br />

business."<br />

George Stevens PR Post<br />

Goes to Mervyn Houser<br />

— Mervyn Houser has<br />

been appointed director of public relations<br />

the George Stevens company, independent<br />

production company of producer-<br />

George Stevens. Houser has held<br />

many important posts in the industry,<br />

(having served as director of advertising<br />

and publicity for the Samuel Goldwyn and<br />

O. Selznick organization. He also<br />

the studio publicity and advertising<br />

department at RKO when that company<br />

was operated as a subsidiary of General<br />

Tire and Rubber Co.<br />

first assignment for Stevens<br />

:will be to work with 20th Century-Fox adpublicity<br />

executives in planning the overall<br />

campaign for "The Greatest Story<br />

.Ever Told," which Stevens is to produce<br />

[for 20th-Pox release.<br />

Shirley MacLaine Stars<br />

In Will Rogers Trailer<br />

NEW YORK—Shirley MacLaine has lent<br />

'her charm to this year's fund-raising<br />

jtrailer for the Will Rogers Memorial Hospital.<br />

She has contributed her appearance<br />

jand the narration to the trailer as a servjice<br />

to the industry. The result has not only<br />

.unusual charm but a strikingly unusual<br />

^informal appeal.<br />

All the hospital scenes in the trailer are<br />

;actual hospital shots, it is noted by A.<br />

Montague, president of the hospital. They<br />

jshow the friendly character of this "most<br />

extraordinary hospital."<br />

i^OXOFFICE :: July 25, 1960<br />

Oscar Goes Commercial Again<br />

which have been backed by contributions<br />

of $2,000,000 from the five major circuits<br />

and $1,000,000 from independents, now<br />

have an additional $50,000 with which to<br />

finance picture-making,<br />

A subscription for that amount has<br />

been received from D. R. Buttrey, president<br />

of the Crescent Amusement Co. of<br />

Nashville, accompanied by an enthusiastic<br />

letter thanking Eugene Picker, president<br />

of Loew's Theatres, for his "helpfulness in<br />

clarifying the understanding of Bob Hosse<br />

and myself about the exhibitors' effort in<br />

the production field."<br />

The letter continued:<br />

"We enthusiastically enclose our check<br />

along with four copies of the escrow<br />

agreement and corporate resolutions to be<br />

closed with Chemical Bank New York<br />

Trust Co. as you see fit. If there is any<br />

way in which we can be helpful in finalizing<br />

this most important effort, please up the difference in cost.<br />

feel free to let us hear from you.<br />

Industry Sponsorship<br />

Of Telecast Is Ended<br />

HOLL"5rWOOD—The motion picture industry<br />

has given up sponsorship of the<br />

Academy Awards telecast, and effective<br />

with next year's show, the pro?;ram will<br />

revert to commercial backing.<br />

B. B. Kahane, president of the Academy<br />

of Motion Picture Arts and Sciences, announced<br />

this week that he had been notified<br />

by Eric A. Johnston, president of the<br />

Motion Picture Ass'n of America, that the<br />

major film companies had decided not to<br />

renew sponsorship of the 90-minute program.<br />

So far as the Motion Picture Ass'n of<br />

America was concerned, its decision to end<br />

sponsorship was reached after some members<br />

refused to approve and other more<br />

willing members felt they should not make<br />

The MPAA permitted<br />

the Academy of Motion Picture Arts<br />

and Sciences to announce the cancellation<br />

as a coui'tesy rather than have the<br />

Academy perhaps learn it secondhand.<br />

Last April's Oscar program completed a<br />

six-year pact the Academy had with NBC,<br />

and Kahane has confirmed that he already<br />

has had huddles with CBS and ABC,<br />

as well as NBC on a new contract. The<br />

Academy will select one of the three networks<br />

and the network will submit a sponsor.<br />

If the Academy approves the sponsor,<br />

sales approach and his product—and if<br />

all expenses are met—a deal will be concluded,<br />

according to Kahane.<br />

The Academy head termed it "unfortunate"<br />

that the motion picture industry<br />

itself is dropping sponsorship. "It is regrettable,"<br />

Kahane declared, "that our<br />

Papers Fail<br />

to Answer<br />

Paul Lazarus Charges<br />

New York—The constructive criticism<br />

of newspaper advertising and<br />

editorial policies voiced by Paul N.<br />

Lazarus jr., Columbia vice-president,<br />

in San Francisco had not evoked any<br />

response from newspaper executives<br />

as the weekend neared. Business publications<br />

in that field duly reported<br />

Lazarus' talk but made no comni°nt.<br />

A spokesman for Editor & Publisher,<br />

which carries motion picture institutional<br />

advertising, said no comment<br />

was being sought and doubted if any<br />

would be offered.<br />

"One of the most candid, well<br />

planned and comprehensive reports on<br />

the movie industry's general displeasure<br />

with newspaper cooperation" was<br />

the way the current bulletin of Theatre<br />

Owners of America described the<br />

speech.<br />

The bulletin applauded the statement<br />

that said, in effect, that unless<br />

newspapers become more cooperative,<br />

they will lose a large part of the<br />

motion picture advertising dollar to<br />

radio and television.<br />

Exhibitors Regret Action<br />

On Oscar Award Show<br />

New York—Without exception, leading<br />

exhibitors here regretted the<br />

abandonment of industry sponsorship<br />

of the Academy Awards show in favor<br />

of commercial sponsorship. All stressed<br />

its public relations importance to the<br />

industry and believed that the interspersing<br />

of commercial announcements<br />

would do much to lessen the effect.<br />

In other words, the commercials would<br />

be selling a product that had nothin?<br />

to do with motion pictures, they said.<br />

It was noted that while there has<br />

been some criticism of the shows under<br />

industry sponsorship, this year's showwas<br />

seen by the greatest audience in<br />

TV history, and a steady improvement<br />

in the presentations had been anticipated.<br />

show—which consistently enjoys the largest<br />

worldwide audience of any comparable<br />

program—will not continue to be<br />

sponsored by the industry."<br />

No Film Dmnping to TV,<br />

TOA Bulletin Predicts<br />

NEW YORK—While any sales to television<br />

are discouraging news for exhibitors,<br />

the best available information indicates<br />

that the Warner Bros, and Columbia packages<br />

will contain few topgrade features,<br />

that the films will be relatively small in<br />

number and that the best films will be<br />

retained for theatrical rerelease.<br />

That is the present view of Theatre<br />

Owners of America as expressed in the<br />

July 15 issue of its semi-monthly bulletin.<br />

"There are no prospects," it says, "of<br />

?ny large-scale dumping such as was so<br />

disastrous to both exhibitors and the film<br />

companies about five years ago. We have<br />

every reason to believe that while the film<br />

companies are anxious for the extra revnue<br />

from such sales, they will release the<br />

films to TV on a limited and controlled<br />

basis so as to minimize the effect upon<br />

th"-^trical grosses of current releases."<br />

Levine's 'Hot Wind Blows'<br />

To Be Distributed by MGM<br />

NEW YORK—Joseph E. Levine's Embassy<br />

presentation of "Where the Hot Wind<br />

Blows." starring Gina LoUobrigida and<br />

Yves Montand. will be distributed by MGM<br />

throughout the U. S. and Canada in November<br />

1960. The Italian-made picture,<br />

written and directed by Jules Dassin, also<br />

stars Melina Mercouri, recently named the<br />

"best actress" at the Cannes Film Festival,<br />

and Pierre Brasseur. It is based on Roger<br />

Vailland's novel, "The Law," which was<br />

the picture's title in Europe.


'<br />

'<br />

'Never Take Candy From a Stranger<br />

Rated Good <strong>Boxoffice</strong> Despite Theme<br />

By FRANK LEYENDECKER<br />

LONDON—The Motion Picture<br />

Production<br />

Code's turn-down of the Hammer<br />

Film "Never Take<br />

Candy Prom a Stranger"<br />

for American<br />

distribution by Columbia<br />

Pictures may<br />

^/<br />

be justified because<br />

of its theme of a<br />

^S psychopathic elderly<br />

man's attacks on little<br />

girls, but the fact<br />

remains that this latest<br />

of the Carreras'<br />

exploitation pictures<br />

Michael Carreras "^^^^ '" England is<br />

powerful fare, filled<br />

with mounting terror and suspense, yet<br />

handled in excellent taste.<br />

In England, the picture had a late<br />

spring opening at the London Pavillion as<br />

a benefit for the local Society for the<br />

Prevention of Cruelty to Children and it<br />

was highly praised by critics and commentators<br />

alike, according to Michael<br />

Carreras. executive producer. In England.<br />

the picture received an X certificate<br />

'meaning for adults only) and the campaign<br />

stressed the slogan "The Trap That<br />

Was Baited With a Sweet!" (The British<br />

title being "Never Takes Sweets From a<br />

Stranger." sweets being the local term for<br />

candy I. There, too. the players headed by<br />

Felix Aylmer. the superb British character<br />

actor recently in Hollywood's "From<br />

the Terrace." Niall MacGinnis. who played<br />

the title role in "Martin Luther." and<br />

Gwen Watford and Patrick Allen, wellknown<br />

in British TV. are familiar to all<br />

English moviegoers.<br />

ITOA Asks All Exhibitors<br />

Back Production by ACE<br />

NEW YORK—Support of the American<br />

Congress of Exhibitors' production plans<br />

as "the only available means of the industry's<br />

saving itself from destruction" is<br />

urged upon all exhibitors by the Independent<br />

Theatre Owners Ass'n. The<br />

pledge of support was contained in a resolution<br />

adopted a week ago at one of the<br />

largest meetings in its history.<br />

Harry Brandt, president, said the plan<br />

offered the last chance exhibitors will have<br />

to "get a reprieve" from going out of business.<br />

The resolution acknowledged a great<br />

debt to ACE for "courage, foresight and<br />

resourcefulness" in combatting "continuous<br />

shrinkage of the production of features."<br />

and for "taking steps to ultimately<br />

cure the situation." It pledged the individual<br />

support of members and urged the<br />

financial support of all exhibitors.<br />

Third Title for MGM Film<br />

LOS ANGELES—"The Angel Wore Red"<br />

is the new name of "Temptation." which<br />

Metro-Goldwyn-Mayer has set for a Labor<br />

Day release. The picture, which stars Ava<br />

Gardner. Dirk Bogarde and Joseph Cotten,<br />

was produced in Italy by Tltanus<br />

Films. Earlier it was "The Pair Bride."<br />

With only Aylmer having e\pn a semblance<br />

of a name to America's class patrons,<br />

the picture's selling campaign in<br />

the U. S. would necessarily have to stress<br />

the sensational theme in order to attract<br />

patrons. But word-of-mouth is certain to<br />

be favorable and the picture would build<br />

in later weeks of its run. making an art<br />

house showing essential. In England, the<br />

reviewers stressed that "Never Take<br />

Sweets" is a picture every parent should<br />

make it a point to see.<br />

Interviewed at a London cocktail party<br />

by the writer. <strong>Boxoffice</strong> staff reviewer on<br />

vacation. Carreras thought that Hammer<br />

Films' solution would be to have "Never<br />

Take Candy" distributed in the U. S. by<br />

an independent distributor, such as Continental<br />

Distributing or Kingsley International.<br />

Young Carreras and his father. Col.<br />

James Carreras. have been tremendously<br />

successful with their series of British-made<br />

honor films, starting in 1946. Their pictures<br />

have been distributed in the U. S.<br />

by various majors, including Columbia<br />

Pictures. United Artists, Universal-International<br />

and Paramount. Some of their<br />

earlier pictures were: "Curse of Frankenstein."<br />

"Camp on Blood Island" and<br />

"Dracula" while their American releases<br />

during the past year included: "Yesterday's<br />

Enemy." "Stranglers of Bombay." as<br />

w^ell as the forthcoming "Two Faces of<br />

Dr. Jekyll." all for Columbia release: "Ten<br />

Seconds to Hell" and "The Hound of the<br />

Baskervilles." for United Artists: "The<br />

Man Who Could Cheat Death" for Paramount,<br />

and "The Mummy" and the current<br />

"Brides of Dracula" for Universal-<br />

International.<br />

Emanuel Thanks Disney<br />

For V. C. Wishing Well<br />

MGM May Be Only<br />

TV Film Holdout<br />

NEW YORK — Metro-Goldwyn-Mayer<br />

will not release any of its post- 1948 pictures<br />

to television for at least two years<br />

and perhaps never, according to top executives.<br />

Joseph R. Vogel. president, indicated<br />

that policy at his recent press conference<br />

and it has been echoed by others.<br />

If MGM holds the line, it may be the<br />

only company which will not make its<br />

newer product available to the home<br />

screens. The recent Warner Bros, deal,<br />

whereby 110 features will go to television<br />

via Creative Telefilms & Artists, has broken<br />

the holdout ice and announcement of<br />

similar deals are expected at any time.<br />

According to Volume 4 of the "TV Feature<br />

Film Source Book." published by<br />

Broadcast Information Bureau, 1,985 post-<br />

1948 feature length pictures are available<br />

to television, of which 1.124 are of American<br />

origin. 703 British and 158 in foreign<br />

languages with English dubbing. A total<br />

of 9.200 features, both pre-1948 and post-<br />

1948, are available or in release by 45 film<br />

distributors. Of these, more than 7,500 are<br />

American and more than 1,000 from England,<br />

the two favorite sources for U. S.<br />

and Canadian televising.<br />

It is reported that most of the companies<br />

are earmarking small packages of<br />

features to be released periodically to television,<br />

although official confirmation lias<br />

not been attainable.<br />

Pictures for Adults Lead<br />

In July FEBNO Listings<br />

NEW YORK — Pictures with adult<br />

themes predominate among the 17 reviewed<br />

in the July issue of the Green<br />

Sheet, publication of the Film Estimate<br />

Board of National Organizations, which<br />

has a wide distribution among civic groups.<br />

The reviewers give that designation to<br />

nine of the pictures. Only two are rated<br />

family entertainment.<br />

PHILADELPHIA—Formal acknowledgement<br />

of his "wonderful gesture" in offer-<br />

Quiet Flows the Don" (UA). "The Apart-<br />

The so-called adult pictures are "And<br />

ing to establish a permanent 'Variety Club ment" lUAi. "Crack in the Mirror" (20th-<br />

Wishing Well in Disneyland, was made to Fox), "Macumba Love" (UA>, "The Music<br />

Walt Disney by International Chief Barker Box Kid" (UA1, "The Rat Race" (Para).'<br />

Edward Emanuel. The 'Variety head advised<br />

Disney that he expressed the grati-<br />

"The Subterraneans" (MGMi. The family<br />

"Strangers When We Meet" (CoD and<br />

tude of 10.000 barkers from all parts of pictures are "Stop! Look! and Lauah!"<br />

the world, and that the Disney offer was (Col) and "Twelve to the Moon" (Col'.<br />

greeted with great enthusiasm when announced<br />

at the recent convention.<br />

mature young people. They are "Head of<br />

Five pictures are rated for adults and<br />

Emanuel also advised Disney that he a Tyrant" (U-D, "The Idiot" (20th-Fox).<br />

would soon appoint a special committee of "The Leech Woman" (U-D. "Pay or Die"<br />

Variety's leading figures who would coordinate<br />

this "important project." The are rated for adults, mature young people<br />

(AA) and "Wild River" (20th-Fox). Two<br />

Wishing Well is expected to be ready in and young people. They are "Noose for a<br />

December and it will be ceremoniously Gunman" (UA» and "The Story of Ruth"<br />

launched. Emanuel stated. The thousands (20th-Fox).<br />

who visit the famed California attraction<br />

are not only expected to contribute<br />

substantially to 'Variety heart projects,<br />

Buster Keaton to Reissue<br />

but. as Disney stated in his original offer<br />

to Variety, "it will serve as a permanent Silent Shorts, Features<br />

reminder to millions of the wonderful LOS ANGELES—Buster Keaton Intends<br />

work being done by Variety Clubs everywhere<br />

in behalf of children."<br />

features which he acquired recently. He is<br />

to reissue several of his silent shorts and<br />

Emanuel also thanked his predecessor. adding music and sound effects for theatrical<br />

distribution, planning to release<br />

George Eby. and John Harris, founder of<br />

Variety Clubs, for their efforts in suggesting<br />

the project initially to Disney. shorts to make them of feature<br />

the features in their entirety, packaging<br />

length.<br />

10<br />

BOXOFFICE July 25. 1960<br />

J


I<br />

I<br />

I<br />

I<br />

i<br />

'<br />

standingly<br />

'<br />

I<br />

I<br />

i<br />

I<br />

to<br />

I<br />

;<br />

and<br />

I<br />

—<br />

—<br />

ACCEPTS BERLIN AWARD — On<br />

behalf of Fredric March, producerdirector<br />

Stanley Kramer accepts the<br />

Silver Bear "best actor" award, voted<br />

to March by the ll-member international<br />

jury at the Berlin Film Festival,<br />

for his performance in "Inherit the<br />

Wind," United Artists release. Jury<br />

chairman Harold Lloyd makes the<br />

presentation. "Inherit the Wind" also<br />

received the coveted Youth Festival<br />

Award at the Berlin event.<br />

Report New Memberships<br />

In Paramount Honor Club<br />

NEW YORK—The latest annual addi-<br />

I<br />

tions to the Paramount 100 Per Cent Club,<br />

which consists of members of the distribution<br />

branch who have performed outduring<br />

the preceding 12<br />

months, have been reported by George<br />

Weltner, vice-president in charge of world<br />

sales, as follows:<br />

Lillian M. Ahearn, booker, Cincinnati:<br />

Joseph L. Benedick, salesman, St. Louis;<br />

James R. Broiles, head booker, Dallas;<br />

Harlan E. Brunt, head booker, Los Angeles;<br />

Matthew F. Donohue, salesman,<br />

Milwaukee: Max Factor, sales manager,<br />

Los Angeles; Robert L. Hames, salesman,<br />

Charlotte; Charles W. Howell, head booker,<br />

Atlanta; Richard A. Magan, head<br />

i booker. New York; Robert J. Moore, head<br />

(booker, Boston: John J. Serfustino, sales-<br />

;man, Buffalo, and John C. Stock, booker,<br />

Milwaukee.<br />

Broiles, Brunt, Factor, Hames, Howell,<br />

Magan, Moore, Serfustino and Stock have<br />

been members in previous years.<br />

Roskin Joins 'Misfits'<br />

NEW YORK—Sheldon Roskin has been<br />

made unit publicist for "The Misfits,"<br />

which has just gone into production at<br />

Reno. The announcement was made by<br />

Bui-t Sloane, United Artists publicity manager.<br />

Roskin recently was associated with<br />

Hecht-Hill-Lancaster and Bernard M.<br />

Kamber. He entered the industry in 1946<br />

as a member of the Columbia publicity<br />

staff.<br />

'Rachel Cade' Retitled<br />

NEW YORK—Warner Bros, has given<br />

the new title of "The Sins of Rachel Cade"<br />

"Rachel Cade," which Henry Blanke<br />

produced and Gordon Douglas directed<br />

jand stars Angle Dickinson, Peter Pinch<br />

Roger Moore.<br />

jBOXOFFICE :: July 25, 1960<br />

A Report on the 'Selective' Theotre<br />

Art Theatres Undergoing Changes<br />

In Looks and Program Policies<br />

By SUMNER SMITH<br />

NEW YORK—Current remodeling of<br />

the Trans-Lux 85th Street Theatre to give<br />

it the Parisian look, complete even with a<br />

cafe serving wines and liqueurs, illustrates<br />

changes that are going on in the art theatre<br />

field.<br />

Another illustration is the new fashion<br />

of having twin premieres and runs of exceptional<br />

pictures, one at a Broadway<br />

house and the other at an art house.<br />

Still another is the booking of American<br />

pictures by the arts where formerly it<br />

was considered commercially practicaland<br />

that had something to do with snob<br />

appeal—to present foreign films as containing<br />

elements of entertainment not<br />

found in Hollywood creations.<br />

U. S. FILMS ALSO QUALIFY<br />

And, still in the realm of change and<br />

progress, there is now the insistence on<br />

playing down the designation of the theatres<br />

as art houses and calling them "selective"<br />

theatres because, with American<br />

pictures now qualifying as their kind of<br />

entertainment, they draw their product<br />

from all over the world.<br />

Nowadays art can come out of Hollywood<br />

as well as Europe. Witness the terrific<br />

run of "Gigi" and one realizes that it<br />

isn't a gal named Bardot who alone brings<br />

in the shekels. On the other hand, film<br />

men say, watch those Swedish producers.<br />

They're coming to the fore now.<br />

The art or selective theatre continues<br />

to pride itself on drawing the most intelligent<br />

audiences. That being so, little<br />

language barrier remains. It is said to be<br />

true that audiences in all first-run selective<br />

theatres in key cities find fault with<br />

dubbing as unconvincing and insist on the<br />

original language with subtitles. Critics<br />

also are prone to rap dubbing. That is<br />

resorted to when a film goes into general<br />

release.<br />

Hollywood now has a fresh chance to<br />

make inroads on the selective theatre<br />

programming. Competition from abroad is<br />

running into self-created difficulties. It is<br />

said that foreign films nowadays aren't<br />

averaging as high as in the past. Prices<br />

for them have gone skyward with foreign<br />

producers thinking of the American market<br />

in tenns of millions instead of thousands<br />

of dollars.<br />

"BAD ONES" BEING OFFERED<br />

Furthermore, where distributors originally<br />

got only the cream of the crop from<br />

abroad, now everybody over there is frantically<br />

offering what one importer the<br />

other day called "an awful lot of bad<br />

ones." And since some of them are being<br />

bought for exhibition over here, the foreign<br />

market here could be hurt both by<br />

the men who made the pictures and the<br />

men who lug them across the Atlantic or<br />

Pacific. So it is possible that selective<br />

theatres may have to look more and more<br />

to Hollywood for pictures to serve up with<br />

their coffee.<br />

The selective theatre has come a long<br />

way since Ira Kaplan opened the Fifth<br />

Avenue Playhouse in 1935 in what was<br />

then an office building. Then Martin Lewis<br />

took over and eventually Sam Baker of<br />

Sam Baker and Associates, who operates<br />

the 72nd Street Playhouse here and books<br />

for coast and Boston selective theatres.<br />

Baker operated the Fifth Avenue for ten<br />

years after 1942. It now houses four penthouses<br />

upstairs.<br />

Other pioneers in the field were the 55th<br />

Street Playhouse and the World Theatre.<br />

Like Topsy, the art movement was born<br />

and "just grew." The original films were<br />

German and French. There was no acceptance<br />

of English films. Oldtimers<br />

nostalgically recall the French "Baker's<br />

Wife" and the German operetta, "Two<br />

Hearts in Three-Quarter Time." an outstanding<br />

hit which ran over a year.<br />

Then there were "The Blue Angel" with<br />

Marlene Dietrich and German films with<br />

Alia Nazimova. The French aided the new<br />

vogue with films by Rene Clair and Jean<br />

Renoir such as "Streets of Paris," Jean<br />

Cocteau's "The Blood of a Poet" and Von<br />

Stroheim's "Grand Illusion."<br />

ITALIANS HELPED VOGUE<br />

The Italians supplied few art films until<br />

after the war when the English also began<br />

entering a wedge with specialized films.<br />

After the first three theatres came the<br />

Little Carnegie, which played mostly<br />

English films, and the Sutton. The World<br />

went in for Italian pictures with "Open<br />

City," "Paisan," "Shoe Shine" and "Bicycle<br />

Thief." They helped the vogue along<br />

as did J. Arthur Rank pictures at the<br />

Sutton and Carnegie. They also inspired<br />

others now active to change from newsreels.<br />

Sam Baker, who is responsible for a lot<br />

of the ground in this story, maintains that<br />

the old art films did not stress sex but<br />

relied on good story ideas and fine acting<br />

and direction. Sex reared its ugly head<br />

only recently, he avers. He claims also<br />

special qualities for foreign directors<br />

Clair, Divivier, Rossellini. De Sica. Carol<br />

Reed, Powell and Pressburger. Alex Korda<br />

and the Boulting brothers. Hitchcock got<br />

his start with "39 Steps."<br />

Every time a person sticks a fresh ribbon<br />

in his typewriter and starts recalling<br />

the old days, someone else whangs his<br />

portable to point out errors and omissions.<br />

On that sad and resigned note this rather<br />

sketchy tale of a tiny industrial comer of<br />

the whole spreading motion picture industiT<br />

ends. Let the chips fall.<br />

New WB Post for Brumberg<br />

NEW YORK—William W. Brum'oerg has<br />

been named to the new post of western<br />

exploitation and cooperative advertising<br />

director of Warner Bros, by Richard Lederer,<br />

advertising? and publicity director. He<br />

will headquarter at the Los Angeles exchange<br />

and work in association with Grover<br />

Livingston, divisional sales manager.<br />

Brumberg has been w-ith Warner Bros, for<br />

many years. His territory includes the exchange<br />

areas of Los Angeles. San Francisco,<br />

Portland, Seattle. Denver and Salt Lake<br />

City.<br />

11


|<br />

Public Relations Man<br />

May Replace Myers<br />

NEW YORK—A replacement for Abram<br />

P. Myers as board chairman and general<br />

counsel of Allied States Ass'n may be bypassed<br />

in favor of a man who would serve<br />

as a public relations administrator and<br />

executive secretary. Myers resigned two<br />

weeks ago after 31 years with the organization.<br />

At the Chicago board of directors meeting<br />

next month, it is reported that the<br />

board will seek to retain Myers as a<br />

consultant and counsel, but not as a general<br />

counsel on a full-time basis. He would<br />

handle matters that require legal experience<br />

but would not be called upon for<br />

administrative duties. It is doubtful that<br />

the association would continue to maintain<br />

the present Washington headquarters,<br />

but probably would open an office for<br />

a public relations official and liaison.<br />

For several years. Allied has been mulling<br />

the retention of an industry trade<br />

relations executive whose duties would be<br />

similar to those of Albert Floersheimer.<br />

who is public relations director for Theatre<br />

Owners of America. This decision may<br />

be reached at the Chicago meeting which<br />

will be held at the Blackstone Hotel.<br />

Whether Myers will continue an active<br />

role with the association until a new format<br />

has been adopted is not known at<br />

this time and the matter probably will not<br />

be resolved until the directors go into<br />

session.<br />

It is reported that Allied will adopt an<br />

expansion program, establishing new units,<br />

and will seek the return of two units which<br />

withdrew earlier this year: namely. Allied<br />

Motion Picture Theatre Owners of Western<br />

Pennsylvania and Independent Theatre<br />

Owners of New England.<br />

A report that Seymour Simon, a Chicago<br />

lawyer, was being considered as a<br />

successor to Myers appears to be premature,<br />

if it has any substance at all. It is<br />

understood, however, that he is being<br />

favored by some midwest exhibitors.<br />

Desilu Planning to Make<br />

Three Features Yearly<br />

HOLLYWOOD — Desilu Productions,<br />

Inc., is making plans for two or three theatrical<br />

features annually, to be filmed at<br />

the Desilu studios here during the threemonth<br />

period when there is a slackening<br />

of television production. Desi Amaz, Desilu<br />

president, made this announcement at<br />

the company's second annual public<br />

shareholders meeting Tuesday il9i. Negotiations<br />

for distribution were reported<br />

under way with United Artists.<br />

$259,874 'Gantry' Gross<br />

In 9 U. S. Engagements<br />

NEW YORK— Nine domestic engagements<br />

of "Elmer Gantry" have grossed<br />

$259,874. according to William J. Heineman.<br />

United Ai-tists vice-president. The<br />

total was reached in one week in seven of<br />

nine situations and two and three weeks in<br />

the others.<br />

'Make Way for Tomorrow'<br />

TOA Convention Theme<br />

NEW YORK—Theatre Owners of<br />

America has selected "Make Way for<br />

Tomorrow" as its theme for the annual<br />

convention to be held September<br />

13-16 at the Ambassador Hotel.<br />

Albert Pickus. TOA president, said<br />

the theme was chosen "because it suggests<br />

upbeat, hope, ingenuity, imagination<br />

and practical planning" and<br />

the-<br />

"connotes the forward look of all<br />

atre owners and will dominate all<br />

sessions of the four-day national<br />

meeting."<br />

Pickus said the theme also would be<br />

particularly appropriate for the motion<br />

picture industry tradeshow. which<br />

will be held in conjunction with the<br />

convention under joint sponsorship of<br />

TOA. Theatre Equipment and Manufacturers<br />

Ass'n and Theatre Equipment<br />

Dealers Ass'n. The show, he<br />

said, will feature the latest developments<br />

in theatre and concessions<br />

equipment, supplies and product.<br />

Meanwhile, reservations for the<br />

convention are running 50 per cent<br />

ahead of the corresponding period<br />

a year ago when the convention was<br />

held in Chicago, according to Joseph<br />

Alterman, administrative secretary.<br />

NTA Sales Headquarters<br />

Will Move Back to N.Y.<br />

NEW YORK—National Telefilm Associates<br />

will move its sales headquarters<br />

from the coast to this city during the<br />

autumn, according to Ely A. Landau,<br />

board chairman. Other divisions will also<br />

headquarter here, including sales service,<br />

promotion, publicity and advertising. All<br />

sales activities will continue to be directed<br />

by Oliver A. Unger. president.<br />

Regional sales offices will be maintained<br />

in other centers. Berne Tabakin, vice-president<br />

in charge of coast sales, will remain<br />

in Beverly Hills. E. Jonny Graff, vicepresident<br />

of eastern sales, will remain in<br />

New York as head of that regional office,<br />

and Marvin Lowe will continue in charge<br />

in Chicago.<br />

Columbia Plans Global<br />

Conference on 'Pepe'<br />

HOLLYWOOD—Heads of Columbia's<br />

worldwide organization will hold a tw-oday<br />

meeting here starting Wednesday i27i<br />

to plan global sales and promotion of<br />

"Pepe." Cantinflas. the star, accompanied<br />

by Jacques Gelman. the associate producer,<br />

will attend. The homeofficp d°le">it'on will<br />

be headed by A. Schneider, president.<br />

Samuel Briskin. head of production, and<br />

M. J. Frankovich. head of Columbia's<br />

European operations.<br />

Soviet Film Notables<br />

Visit U.S. for Fox<br />

NEW YORK—Ivan Pyriev. producerdirector<br />

of the Soviet film. "The Idiot,"<br />

which 20th Century-Fox is distributing In<br />

the U. S. under the cultural exchange program<br />

between the U. S. and Russia, Is<br />

enthusiastic about the American pictures<br />

he has seen (he mentioned "Marty." "The<br />

Apartment" and the works of Stanley<br />

Kramer and John Ford as being outstanding!<br />

but he cannot understand why the<br />

Russian pictures already shown here, such<br />

as "The Cranes Are Flying" and "And<br />

Quiet Flows the Don," should have such a<br />

limited showing wuth only three or four<br />

prints made on each for the U. S. He mentioned<br />

that both "Marty" and "The Great<br />

Cai-uso." both part of the exchange deal,<br />

were shown throughout Russia with ISO<br />

prints made on each.<br />

Pyriev. who was guest of honor with<br />

Yuri Yakovlev and Yulia Borisova. st


CALENDARsEEVENTS


has<br />

^Mfcvw>d ^cf^


HIGHLIGHTING THE<br />

PUT<br />

EVALUATING THE<br />

LOOKING TO THE<br />

FITIIRE


Motion Picture Associatiok<br />

OF America, Inc.<br />

28 West 44 Strbbt,<br />

New York 36. N.Y.<br />

OFFICX OF<br />

ERIC JOHNSTON, PRESIDENT<br />

RESOLOTICW<br />

Whereas, I96O is the 40th Azmlveraary year of Ben Shlyen*8 f


I<br />

In<br />

i<br />

These<br />

! New<br />

^<br />

';<br />

The<br />

i This<br />

i<br />

When I Dipped<br />

Into the Future<br />

Far As Humau Eye Could See...'<br />

!y ERIC A. JOHNSTON<br />

'resident. Motion Picture Ass'n of America<br />

HAT does the coming decade promise for the American<br />

motion picture? Let us look into the future as far as<br />

human eye can see.<br />

exhibition, many signs are already on the horizon that<br />

|iay foretell coming events. Each year scores of theatremen<br />

ixpress their confidence in the future of our industry by<br />

livesting substantial sums in new theatre projects.<br />

pioneers of the Sixties are thinking about the molon<br />

picture theatre of the future as part of a "community<br />

Intertainment center." The motion picture house of the future<br />

i;<br />

likely to be combined with a restaurant, a bowling alley, a<br />

llayground and nursery and other facilities for entertainment<br />

ii order to gain a larger share of the leisure-time dollars of<br />

jie population that lives within convenient driving distance. It<br />

pes without saying that suitable free parking space will be<br />

[rovided for such "entertainment centers"—and two-level parkjig<br />

will be common where land is at a premium.<br />

drive-in theatres will be of the year-round all-weather<br />

pe. providing both indoor and outdoor screens serviced by<br />

single projection booth. Complete restaurants will be an<br />

[tegral part of the drive-in of the future. Shopping center<br />

'eatres may find it advantageous to locate in the center of<br />

jirking areas convenient to motorists rather than in the more<br />

kpensive shopping malls.<br />

Theatre interiors will emphasize patron comfort and connience.<br />

The choicest locations may introduce movable arm<br />

airs for improved viewing and greater individual relaxation.<br />

:ie smaller, more intimate theatres in suburban areas will be<br />

|e rule rather than the exception as theatres follow population<br />

isnds to rural non-farm communities outside of the larger<br />

Sties. Theatre locations will be selected only after a complete<br />

|arket survey is made of the potential business in a given area.<br />

The past decade saw greater technical progress in motion<br />

ctures than at any time since the introduction of sound.<br />

It is expected that this progress will continue with more<br />

jeatres converting to 70mm projection for improved picture<br />

jd sound. The present equipment will be made more compact<br />

|th the use of transistorized sound systems and, eventually,<br />

jll be more economical to install, as volume and competition<br />

Uuce prices.<br />

use of tape in its several forms still has not achieved<br />

\i quality of fine color acetate film. Further progress will<br />

•jme without doubt, but the present state of development does<br />

>t yet promise satisfactory replacement with electronic systems.<br />

The future may see a renewed interest in 3-D fihns. requironly<br />

one film carrying a double image with<br />

Ji-'<br />

each customer<br />

living his own glasses.<br />

The outlook for the<br />

j<br />

U. S. motion picture will be as bright<br />

successful as the confidence and business acumen of those<br />

y<br />

i| managerial positions make it.<br />

means that our industry, to gain its fair share of<br />

M entertainment dollar, should adopt the same modern busifl'S<br />

techniques that other branches of American industry have<br />

Alfred<br />

Lard Tennyson<br />

introduced in order to compete successfully- This covers the<br />

entire range of production, distribution and exhibition.<br />

Efficient cost controls should be utilized to bring production<br />

in on time and within set budgets. It has been said that<br />

our industry ie pricing itself out of its own market. Excessively<br />

high negative costs require huge promotional expenses and<br />

high percentage deals to bring back the first cost—before any<br />

profit can bring a high-cost production into the black.<br />

It is recognized that there will always be great risks in<br />

the creative area of films—where we deal with many intangibles—<br />

yet a careful supervision of negative costs would reduce<br />

the losses on non-hits while increasing the profits on hit films.<br />

In distribution, no less than in production, the future will<br />

see the introduction of more modern business methods in the<br />

physical handling of product. A start has been made in centralized<br />

distribution in the U. S. It is expected this will be<br />

continued with greater economies achieved in consolidated inspection,<br />

handling and billing.<br />

With increasing competition each year in the foreign market,<br />

greater distribution economies should be introduced, and<br />

centralized distribution abroad offers a real potential.<br />

The present trend toward the internationalization of U. S.<br />

films is expected to develop further, not only in the use of<br />

foreign locales and foreign stars, but in coproductions with foreign<br />

partners.<br />

The American film industry will continue to look to foreign<br />

markets for a major part of its income, but to do this films<br />

must be truly international in scope. Many of the present highly<br />

populated but economically underdeveloped areas of the world,<br />

such as the Middle East, Southeast Asia and Africa, hold great<br />

potentials for American films. These areas should be carefully<br />

studied with a view to increasing the market for L . S. films.<br />

During the past ten years we have seen changes in subject<br />

matter treated in U. S. films. To bring back the audience to<br />

theatres, our films are presenting a wider range of selective<br />

entertainment. Both the scope and the appeal have been widened.<br />

I see a trend toward more family entertainment, and this<br />

is for solid economic reasons. By family entertainment I do not<br />

necessarily mean films for children—but rather films that can<br />

be enjoyed by family groups.<br />

Thoughtful parents today are selecting with greater care<br />

the film-fare for their children and young teenagers. This is<br />

all to the good. It is a part of parental responsibility.<br />

A high percentage of our total audience is made up of<br />

young people under the age of 20. The industry should never<br />

neglect this all-important segment of the market.<br />

The audience response to such fine family films as "Pollvanna."<br />

"The Adventures of Huckleberry Finn." "A Dog of<br />

Flanders." "Journey to the Center of the Earth." "Visit to a<br />

Small Planet," and "Three Worlds of Gulliver" is a heartwarming<br />

sign.<br />

We must always remember that the success of the film<br />

industry was built on providing entertainment for the whole<br />

family. Family entertainment is still the essential ingredient in<br />

the industry's lasting prosperity.<br />

KXOFFICE July 25, 1960<br />

17


—<br />

!<br />

MISTER BOXOFFICE<br />

By ROBERT F. KLINGENSMITH<br />

40 years under extraordinary pressures . . . mounting each<br />

year . . . in the uorld's most fascinating, ever-changing, knockdown-drag-out<br />

Prince and Pauper industry.<br />

4H0 months consecutively on the job giving the news of the<br />

juhulous globe-circling, lights-up motion picture business, its<br />

genius, innovations, achievements.<br />

2080 weekly editions {plusi completely up-to-date, factual,<br />

forthright, progressive.<br />

Tens of thousands of sections, inserts, stitched pages, inadvance<br />

pressbook materials, special promotions, reliable and<br />

valuable service departments.<br />

This is the achievement of Ben Shlyen, youngster in 1920<br />

who presumed to believe he was capable of publishing a weekly<br />

film industry trade magazine and who succeeded beyond his<br />

dream to reach his goal and. of course, about two score of<br />

years beyond the imaginations of nianv of those to whom he<br />

first told his aspirations: his dedication to serve the trade and<br />

commerce of the motion picture.<br />

40 years of ups and downs, to be sure, climbing to the<br />

top, being sold dow-n the river, endeavoring at all times to<br />

balance intra-industry pressures wliile expounding the merits<br />

and demerits of product and policy . . this show business and<br />

.<br />

many-dimensioned characters.<br />

its<br />

40 years a good guy, hail-fellow-well-met. ihoufiluful employer,<br />

sympathetic friend, gentleman.<br />

40 years—everlastingly on the job for vou—as publisher<br />

and editor-in-chief warding off those who would "use" the<br />

services of his publication, letting those who would attempt such<br />

skulduggery know through the printed page that such prestige<br />

"use"' is impossible.<br />

40 years . . . Can he take it? . . . Yes!<br />

40 years . . . Does he love it? . . . Yes!<br />

Friend of, by and for the industry. Ben Shiyen's first consideration<br />

is the general welfare of this sometimes rewarding,<br />

sometimes not so rewarding business and its allied and accessory<br />

fields . . . experience, imagination, paper and ink, these<br />

are some of his assets and tools—then there's dedication and<br />

courage.<br />

Believing that the boxoffice is the pujse of the motion<br />

picture industry, he named his publication <strong>Boxoffice</strong>.<br />

No flourishes, never over-written, spelled out for a singlereading<br />

digestion of contents, but there in print for a second<br />

or subsequent look, that's Ben Shiyen's weekly trade magazine.<br />

Whether swimming with or against the tide, and sometimes<br />

in dark, deep waters, he has ahva\s surfaced and reached shore<br />

sometimes with the bends.<br />

The successes and disa])pointments of the industry also are<br />

the successes and disappointments of the chronicler and editor<br />

of the news . . . wear and tear have never been strangers to him.<br />

A half dozen or more depression periods in the "celluloid"<br />

industry and in the trade magazine enter|)risc field were weathered<br />

in the past four decades.<br />

News reporter in good times and bad, he doesn't pretend<br />

to have the answers . . . although he proposes and experiments,<br />

as man does . . . too often bis wise counsel goes unheeded,<br />

niore's the jiity.<br />

Reflecting the image of the industry, Ben conies up smiling<br />

... a fine, friendly smile, loo . . . the expression of a<br />

The dais when the motion picture industry honored Ben<br />

Shlyen on his 30th anniversary os publisher of BOX-<br />

OFFICE. Left to right are Mr. and Mrs. Shlyen, E. C.<br />

Rhoden, who presided; Arthur H. Cole, dean of Kansas<br />

City Filmrow and Henry Wilcoxon, actor-producer.<br />

happy, health) , ()uiet, conscientious, clean-cut business man who<br />

finds joy and satisfaction in the service he renders to the trade.<br />

Annual cost to the subscriber is returned in value each<br />

individual issue of the .52 weekly editions . . . this is by far your<br />

best investment as a member of the motion picture industry . . .<br />

your advertising dollar gets more, too; more b\ far . . . ask<br />

the Audit Bureau of Circulations.<br />

A tribute to MR. BOXOFFICE is in order .<br />

. . this is a<br />

salute from out in the field from one who is close to the business<br />

end. who knows that our publisher friend is well-respected and<br />

honored, having more than met responsibilities to subscribers<br />

and the trade for 40 years.<br />

Ben Shiyen's character is on record, exposed weekly on<br />

these pages which have printed intelligcnllv and |)rudently the<br />

history of the industry.<br />

Best wishes to Ben . . . may he continue to keep his head<br />

above water ... the trade needs him HERE IN THE MIDDLE,<br />

O.N B.\LANCE. as we have come to ex|)ect and a))i)rcciatp.<br />

Wishing him another 40 is certainly too much of a good thiiif:.<br />

but we hope he'll be on the job for many years in the future, for<br />

the motion picture industry has a glorious and interesting future<br />

upcoming.<br />

Reail along with Ben, who in modesty would somewhat<br />

deprecate his 40 years of publication achievement, but acclaim<br />

Boxoffick's 40th amiiversary . . . <strong>Boxoffice</strong>, the "preferred"<br />

trade magazine which is first with the most of the best ... the<br />

national film weekly with the local impact.<br />

Again, best wishes, Ben<br />

ROBERT F. KLINGENSMITH lias bo.-n I'iiul.uicli .-..rrespoiulent for<br />

BoxoKKicF. since 1927. He is a veteran figure on Filmrow in thai cityij<br />

and lias been writing about motion pictures for more than four decadetnl<br />

18 BOXOFFICE :: July 25, 1960


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'60 and '61


CONGRATULATIONS ON YOUR 40tb ANNIVERSARY<br />

AS80CZASZD PBODUCEBS, lae.<br />

World Wide Distribution by 20th Century-Fox<br />

NOW IN RELEASE<br />

A DOG OF FLANDERS<br />

(Color)<br />

DAVID LADD—DONALD CRISP—THEODORE BIKEL<br />

FIVE GATES TO HELL<br />

DOLORES MICHAELS—PATRICIA OWENS-NEVILLE BRAND<br />

OREGON TRAIL<br />

(Color)<br />

FRED MACMURRAY—WILLIAM BISHOP<br />

THE ROOKIE<br />

TOMMY NOONAN—PETE MARSHALL<br />

THE 3rd VOICE<br />

EDMUND O'BRIEN—JULIE LONDON—LARAINE DAY<br />

MURDER, INC.<br />

STUART WHITMAN—MAY BRITT—PETER FALK—DAVID STEWART<br />

COMPLETED-READY FOR RELEASE<br />

YOUNG JESSE JAMES<br />

RAY STRICKLYN—WILLARD PARKER—MERRY ANDERS<br />

DESIRE IN THE DUST<br />

RAYMOND BURR—MARTHA HYER—JOAN BENNETT<br />

FRECKLES<br />

(Color)<br />

MARTIN WEST—CAROL CHRISTENSON<br />

WALK TALL<br />

(Color)<br />

WILLARD PARKER—JOYCE MEADOWS—KENT TAYLOR<br />

IN PRODUCTION<br />

SQUAD CAR<br />

SECRET OF THE PURPLE REEFS (Color)<br />

|)XOFFICE :: July 25. 1960<br />

31


'<br />

,<br />

THE IIVDUSTflY MUST UOTTE<br />

. . . Td Solve Its Problems<br />

By SPYROS P. SKOURAS<br />

President, 20ih Century-Fox<br />

THERE<br />

can be little doubt that the<br />

next two decades will see even more<br />

revolutionary changes in our industry<br />

than have come about in the last 20 years.<br />

As a matter of course, the patterns of<br />

production, distribution and exhibition will<br />

be forced to alter to accommodate the<br />

needs and practices of the Sixties and<br />

Seventies.<br />

While our dominant posture must be<br />

one of confidence, it will take all the<br />

courage and ability that we and our successors<br />

can muster to cope with the problems<br />

of the coming years.<br />

It will also take a good deal more foresightedness<br />

than we as an industry have<br />

traditionally exhibited in the past. For<br />

what we do now can help shape the picture<br />

of things to come in the motion picture<br />

industry. And unless we look ahead<br />

and try to plan now for the emergencies<br />

that will surely be upon us before too<br />

many years roll by, then many of us are<br />

in for difficult times.<br />

Later will be too late. We must try now<br />

to anticipate and prepare solutions for<br />

the probable and inevitable problems that<br />

will confront us.<br />

Turn Liabilities Into Assets<br />

During the next 20 years, television,<br />

which has already effected considerable<br />

alteration in the economy of our business.<br />

will conceivably present the structure of<br />

our business with even greater perils.<br />

It is an absolute necessity for all elements<br />

of the industry to unite now and<br />

deal with these looming dangers in the<br />

mature and intelligent fashion that alone<br />

can turn the possible liabilities into assured<br />

assets.<br />

Foremost among the potentially dangerous<br />

elements referred to above is pay<br />

television, of course. Whether we like it<br />

or not. It is a fact that we must sooner or<br />

later face.<br />

I believe that we will all be better<br />

we take a position on it sooner—and<br />

off<br />

if<br />

that includes exhibition in all its aspects.<br />

Of course, various production and distribution<br />

sources w-ithin the industry are<br />

already heavily committed to toll TV in<br />

one way or another. But, unless all efforts<br />

are fused into each other and the industry<br />

approach' J the problem with a united<br />

front, the re.s ,;t.s can be disastrous for<br />

the economic si. dure of the motion picture<br />

enterprise as e now know it.<br />

Runaway, unrestr; 3ted toll TV can wreck<br />

SPYROS P. SKOURAS<br />

theatrical exhibition as presently constituted.<br />

Only legal limitations on the<br />

showing of new featui-e films via pay television<br />

systems—a five to seven-year waiting<br />

period would be desirable—can save<br />

our industry, especially the theatre end<br />

of it. This would apply to feature films,<br />

made anywhere in the world, that are<br />

presented here.<br />

Make no mistake about it: only a truly<br />

united industry will be able to effect the<br />

necessary influence on federal and state<br />

legislative bodies that will provide the laws<br />

required.<br />

Should exhibition be irreparably damaged<br />

by pay TV, production-distribution<br />

would also be changed in dire and radical<br />

ways.<br />

Only through early—no, immediate—<br />

and unified action, will toll TV be harnessed.<br />

Local restrictive efforts, such as<br />

those planned by Connecticut theatremen<br />

to combat the proposed experiment in pay<br />

TV to emanate from Hartford, show an<br />

admirable alertness and aggressiveness.<br />

Must Be<br />

Nationwide<br />

But such efforts are doomed to failure<br />

unless they are nationwide in scope,<br />

backed by the full weight of the entire<br />

industry, on both federal and state levels.<br />

And remember this: any innovation that<br />

results in the decline of the American<br />

motion picture thereby seriously impairs<br />

the value of the American film as a worldwide<br />

instrument that enlightens while it<br />

entertains—and sells the American way of<br />

life to the entire world.<br />

On the other hand, other adaptations<br />

of television may develop so as to strengthen<br />

the position of theatres during the<br />

next score of years. Large-screen theatre<br />

television, long in the laboratories, will<br />

certainly become a reality. Our own Eidophor<br />

system may well be the definitive<br />

method of bringing large-screen theatrical<br />

TV to the cinemas of the nation.<br />

General Electric in this country and<br />

Philips abroad, are jointly working on the<br />

problem of making Eidophor commercially<br />

feasible, at the present time.<br />

Once Eidophor or a similar system of<br />

large-screen television begins to operate,<br />

it will provide theatres with an extra<br />

,<br />

dimension of presentation, another weapon<br />

,<br />

in the battle for the attention of the<br />

leisure-time consumer.<br />

Owing largely to the unforeseen results<br />

of the consent decrees of the late 1940s,<br />

production has dwindled and the supply of<br />

product has become a severe problem for<br />

theatres. One of the major influences on<br />

the coming couple of decades will be the .<br />

continued attempt to provide sufficient<br />

product for the theatres of the nation.<br />

At the present time, our own company's<br />

level of production and our distribution<br />

flow are determinedly high, to help meet<br />

the urgent need for continuous, balanced<br />

,<br />

programming.<br />

Increase Overseas Production ><br />

As announced, this pace will be maintained<br />

or accelerated in the foreseeable ><br />

future. Towards this end, our overseas<br />

production activities are being expanded<br />

i<br />

on a stepped-up basis.<br />

Attempts by exhibition groups to enter<br />

production—an ironic side-note to the consent<br />

decrees of a dozen years ago—will, '<br />

no doubt, persist and grow, to help fill<br />

the theatrical-feature vacuum.<br />

More developed and larger exhibition<br />

organizations or companies will not only<br />

continue to explore the possibilities of<br />

production, if traditional sources fail to<br />

supply the need, but will hasten the trend<br />

towards diversification outside of the Industry.<br />

Ventures into oil, real estate and<br />

manufacturing enterprises will become the<br />

rule for both exhibitors and distributors<br />

large enough to engage in them, rather<br />

than the exception.<br />

Before the next tw^o decades have come<br />

to an end, some form of governmental participation,<br />

regulation or support will quite<br />

possibly have come into being. If we have<br />

acted together and wisely, there will be<br />

federal and state limitations on toll TV,<br />

in the interest of theatrical exhibition and<br />

production.<br />

If we have brought our case before the<br />

public with proper emphasis and en-<br />

32<br />

BOXOFFICE July 25, 1980<br />

J


I<br />

imple<br />

I<br />

I<br />

Many<br />

! The<br />

I<br />

But<br />

'.'<br />

J<br />

,<br />

The<br />

: ekoui-iu-<br />

ihusiasm. there may also be in force a<br />

iystem of long-term, low-rate, governmental<br />

loans to theatres for the purpose<br />

Df rehabilitation and modernization.<br />

Government subsidy has been an accepted<br />

practice in just about every other<br />

motion picture-producing country. Some<br />

form of governmental aid may very well<br />

come to pass here. If it comes into being<br />

as a measure of foresight, rather than of<br />

desperation, it can be a most healthy<br />

source of progress for theatres.<br />

Whatever the structui-e and changes in<br />

the industry, during the next two decades,<br />

showmanship will remain the major element<br />

in selling to the public. True, it may<br />

'be a showmanship startlingly different<br />

from what we have known in the past, but<br />

it will certainly be in tune with the times<br />

to come.<br />

In the past few years, distributors have<br />

ifound that pictures with strong family<br />

'appeal almost invariably do more than<br />

';heii- share of business. We at 20th Cenl;ury-Fox<br />

have allotted an increasing per-<br />

|;entage of the yearly production schedule<br />

',0 films designed to attract the patronage<br />

')f all members of the family.<br />

of us believe that this familyiippeal<br />

factor is more than a temporary<br />

j)henomenon. If we, as showmen, are able<br />

bring the youngster and his parents<br />

:nto the theatre with some regularity, periiaps<br />

we can rebuild the moviegoing habit<br />

s a permanent, national feature.<br />

'Wholesomeness' Good Business<br />

discovery that wholesome enter-<br />

'ainment can be good business is hardly a<br />

Lew one. Every major producer has made<br />

use of this factor, some more than<br />

ithers, to bring inspirational and profitible<br />

entertainment to the public.<br />

1<br />

Biblical subjects have consistently pro-<br />

|ided spectacular proof of this basic fact.<br />

iThe Robe" and "The Ten Commandlents"<br />

set new marks for the entire<br />

idustry to shoot at. Currently, "The Story<br />

;f Ruth" is attracting considerable family<br />

(ttention at neighborhood boxoffices. Early<br />

ii the 1960s, we will present several picures<br />

of this kind, to be climaxed by "The<br />

l^reatest Story Ever Told."<br />

the achievements of the next 20<br />

iears in general will come about only if<br />

;iiere is absolute unity among the various<br />

;lements of the industry. Frankly, prosjects<br />

for unqualified unity among some<br />

iJgments of our business seem uneven at<br />

,iis<br />

writing.<br />

While such organizations as ACE prome<br />

effective collective action towards unijjrsally<br />

desirable goals, indications of<br />

|ivisive practices have appeared elsewhere.<br />

,or instance, the recent, disquieting lack<br />

jr unity among production sources in pro-<br />

I'Cting titles and vested interests in litary<br />

properties announced for production,<br />

Ugurs a serious breach in the united front<br />

producers.<br />

future of our industry holds no<br />

oblems that cannot be solved by innate<br />

jdustry goodwill, united resolve, bold aclin<br />

and creative imagination.<br />

>XOFFICE July 25, 1960<br />

Allied & MPTOA to Advocate<br />

State and National Legislation<br />

Rspm«t>tlTM a( Natloo*! CxhiMton' Or(miuulion« A(tm<br />

on Dnift of WKat Ii Tirewl INodirMd and Aucnwnted<br />

Brookbut Bill;" WIU Urg* Pum|«.<br />

. 2. «nd 1 ft ibb AM It iBIi t '« W<br />

-•d*rml Trad* ConiMMiiva, «Mi m fciiifcl<br />

u«« to iiiliil fc<br />

ir4«rt for lh« r"V*W o( f*^^ iffM* •»<br />

PRESIDENT SIGNS FILM CODE;<br />

SUBJECT TO NINETY-DAY TRIAL<br />

M'CARTHY SET<br />

IN DUTIES AS<br />

FILM AD HEAD<br />

Three Definitely Named on Code AuHiority;<br />

Soiory Control Suspended Pending Probe<br />

W.nn Spl-inI^ G«.—Th. Fiim C.oiir «. jikiwiI M'jndly by P^e•^<br />

iPrt Koo.evrll. u an olu-tn' liuinimrnl »ubj..l lo Ihf r^sulu ot a 90-<br />

.;.v |.r.,l,.n,,;..r-. .,,,.,.,1 'r^.hi,,- r..^,-INi„- ^,^^ ..,.^>r„ ,1,. .~t. :,<br />

ALL-INDUSTRY UNITY IN SIGHTS-<br />

JOINT COMMITTEEPLANADOPTED<br />

Motion Picture Industry<br />

Coni*t«iice Committse<br />

Formotioii Suggested<br />

Pro-am Is<br />

Five-Point<br />

Proposed; Groups Are<br />

Named ior Details<br />

UNITY COMES TO INDUSTRY;<br />

JOIN ON PUBLIC RELATIONS<br />

10 Groups Draft Program<br />

Outlining Basic Needs<br />

To Strengthen Films<br />

A Credo for the Industry<br />

EXHIBITION IN HISTORIC STEP;<br />

UNITES IN NATIONAL CONGRESS<br />

All Segments Are Linked<br />

In Move to Gain Single,<br />

Potent Industry Voice<br />

it'TBtion ajiinnR Uieauelvrc and<br />

Hi* tiropowd orvanlmUon.<br />

opemiie uddrww. thr<br />

pi-csJdenUi >r ox$


Motion Pictures in One Form or Another Will Survive This Turbulent<br />

Era With Its Insistent Demand That Everything be Changed'<br />

WHAT S PAST IS PHDLDGUE<br />

Changes Will Come and Exhibitors Must Be Ready to Meet Them<br />

By ABRAM F. MYERS<br />

Allied States Ass'n of Motion Picture Exhibitors<br />

KN<br />

inviting me to contribute to <strong>Boxoffice</strong>'s<br />

40th anniversary edition, the<br />

editor wisely cautioned me that the<br />

issue would be dedicated to the future and<br />

what it has in store for the motion picture<br />

business. When one has been a close observer<br />

of the business for so long a time<br />

as I have, he is inclined to imitate that<br />

bird that flew backw'ards because it was<br />

not so much interested in where it was going<br />

as in where it had been. But if <strong>Boxoffice</strong>,<br />

that faithful chronicler of industry<br />

events for so many years, can resolutely<br />

face the future without an over-theshoulder<br />

glance at the past, then surely I<br />

can fasten my attention on new horizons<br />

and lorego the luxuiy of reminiscence.<br />

Luckily I can preface this exploration<br />

into the unknown with an assertion which,<br />

like one of Thomas Jefferson's immortal<br />

truths, is self-evident: That is, that motion<br />

pictures in one foiin or another will<br />

survive this turbulent era with its insistent<br />

demand that everything be changed. The<br />

presentation of human interest stories by<br />

players, both itinerant and fixed, on elevated<br />

stages, round stages and in tavern<br />

yards, has been a popular form of amusement<br />

for centuries. The stage and its<br />

glamorous tradition came from Athens to<br />

Rome to London to us. The main difference<br />

between the stage and motion pictures<br />

is that the happy combination of a<br />

camera and a projector made it possible<br />

to record a single performance and reproduce<br />

it in many places to the delight of<br />

millions.<br />

The Theatre Will<br />

Survive<br />

Considering the continued popularity of<br />

the stage through the centuries, who can<br />

doubt that the presentation of dramatic<br />

performances will continue as long as<br />

civilization shall endure? The legitimate<br />

stage will continue to be with us although<br />

inexorable laws of time, space and economics<br />

will prevent it from becoming mass<br />

entertainment. Therefore, we can safely<br />

predict that the recording and presentation<br />

of dramas to the masses will continue.<br />

Moreover, it is doubtful if a better medium<br />

than motion picture film can be devised<br />

for accomplishing this modern miracle. If<br />

something better does come along, it will<br />

be a kind of .substitute, performing the<br />

same function. Hence we are warranted in<br />

concluding that the production branch of<br />

the industry not only will survive, but will<br />

ABRAM F. MYERS<br />

thrive in our expanding population and<br />

Up to this point the going has been easy.<br />

economy.<br />

,<br />

The uncertainty that confronts us is not<br />

whether motion pictures will continue to<br />

be made, but how and by whom they will<br />

be exhibited. My devotion to the theatre<br />

owners is such that I hope in all earnestness<br />

that the boxoffice recession will pass<br />

away and that films will continue to be<br />

exhibited in the theatres. It would be unrealistic,<br />

however, to disregard the current<br />

threats to the movie houses, threats that<br />

grow more ominous as the recession continues.<br />

The heads of most of the film companies<br />

are devoted to the business as we<br />

all know it. They are still standing by their<br />

guns. But the time may come when their<br />

stockholders will demand that they seek<br />

other and more profitable outlets for their<br />

productions. Paramount is experimenting<br />

with toll television in Canada and that<br />

topic dominated the discussion at the company's<br />

recent stockholders' meeting, almost<br />

to the exclusion of the company's principal<br />

business. Twentieth Century-Fox's ebullient<br />

president recently startled an assemblage<br />

of exhibitors by telling them that toll<br />

TV is coming and that they should make<br />

plans for a peaceful coexistence with it.<br />

Unless the public soon finds its way back<br />

to the theatres in profitable numbers, exhibitors<br />

may wake up some day to find<br />

that the enjoyment of motion pictures has<br />

been transferred from the theatres to the<br />

homes. This statement is made with full<br />

knowledge of the splendid fight that has<br />

been waged, and which I hope will continue<br />

to be waged, to prevent toll TV by<br />

broadcasting. If that kind of pay television<br />

ever comes to pass, it will not only<br />

be ruinous to the theatres, but a public<br />

calamity, victimizing all the people. The<br />

latest estimate of the number of television<br />

sets in use in the United States to come to<br />

my attention was 52,000,000. If one-half of<br />

them paid $1.00 to see "Ben-Hur," whether<br />

on a single showing or on several, the enlue<br />

production cost of the film could be<br />

recouped, plus a huge profit, on its first<br />

uomestic exhibition.<br />

"A Menace to the Nation"<br />

It is the amassing of such huge sums in<br />

a lew hands that makes toll TV by broadcastmg<br />

a menace to the nation. Those who<br />

control such a medium can outbid all others<br />

for films, for the rights to show sporting<br />

events, for all material for exhibition<br />

in tiie homes. The inevitable result of the<br />

licensing of toll TV by broadcasting will<br />

be the creation of huge monopolies which<br />

will dominate all entertainment enterprises<br />

and, perhaps, the dissemination of<br />

information. As matters now stand, toll<br />

TV by broadcasting cannot come into being<br />

on a permanent basis until Congress<br />

has passed appropriate legislation. But<br />

the Federal Communications Commission<br />

can authorize toll TV by broadcasting on<br />

an experimental basis in a limited number<br />

of areas, and the theatre owners had best<br />

oppose such authorizations with all their<br />

might and main, lest they spell the end.<br />

Now let us tuni our attention to toll TV<br />

by cable and see what it portends. Theatre<br />

men should never lose sight of the important<br />

differences between the two media.<br />

Broadcast TV implies participation by, or<br />

the use of, the nationwide networks, with<br />

the business concentrated in a few hands,<br />

with all the disadvantages above pointed<br />

out. The very nature of this enterprise, if<br />

it comes, will exclude the theatre owners<br />

except, possibly, as investors. There are no<br />

federal restrictions on the right to collect<br />

by coin box, subscription, or otherwise,<br />

for programs transmitted by cable. The<br />

only notable experiments thus far made<br />

with pay television have utilized this<br />

method. It was used in Bartlesville and is<br />

being employed in Etobicoke. If the ti*ansmission<br />

and reception of programs by this<br />

method is kept within the boundaries of a<br />

state, it is difficult to see how federal<br />

authority can reach it. It is fair to assume,<br />

therefore, that the first manifestations of<br />

(Continued on page 66*<br />

34 BOXOFFICE July 25, 1960


. . and here are two of the big Columbia<br />

lOltK<br />

^e^JW^<br />

omeone<br />

e/se's<br />

nusband<br />

and<br />

omeone<br />

else's<br />

Mr/fe<br />

COAST-TO- COAST<br />

F^'R<br />

!|JLYJ


ittractions that everyone w^ill w^ant to'<br />

I<br />

"^1/


F<br />

4\<br />

I<br />

ommg<br />

\


Bexhibitors<br />

. . . With An Eye on the Fnlure<br />

Well-Known Theatremen Present Their Views<br />

On How Theatres Will<br />

be Operated, How They<br />

Will Look, and What the Next Decade Holds<br />

1. Must Subsidize PrDduclion<br />

To Insure Product for Future<br />

By SAMUEL PINANSKI<br />

Fresiilent, American Theatres Corp.<br />

LOOKING to the future, one has to<br />

INput into blueprint form the kind of<br />

structure that will not only remain in<br />

style architecturally but will have the<br />

specifications to insure its physical stability<br />

and duration for many years to come.<br />

To this end one must recognize, through<br />

years of experience, that the motion picture<br />

industry is the structure we have in mind,<br />

and its economic soundness is the durability<br />

we suggest as basically required.<br />

It is without question an accepted fact<br />

that today all entitles of our Industry are<br />

Indivisible. One cannot survive without<br />

the other. Whether the time has come for<br />

the accepted channels of production to<br />

disappear because of diversification by<br />

these companies, is best left to their stockholders<br />

to decide. It Is elementary, however,<br />

that production on a concentrated<br />

basis, for the specific exhibition of motion<br />

pictures, is the only survival hope for both<br />

producers and motion picture theatres.<br />

Therefore, it must be clear that motion<br />

picture theatre management must help<br />

subsidize financing of productions for the<br />

theatre, thereby giving the production<br />

companies a guaranteed playoff for bookings<br />

required to make the cost of producing<br />

a sound banking venture.<br />

Competition for the amusement dollar<br />

today by the various media, and methods<br />

of seeking the public's patronage, can become<br />

very confusing and bewildering, unless<br />

the motion picture industry as such<br />

concentrates on making the best possible<br />

product for their theatre customers. The<br />

potential profits for good motion pictures<br />

are still very substantial, and being a cash<br />

business, the making of films should once<br />

again become most attractive—when and<br />

if a steady flow of good product is made<br />

available to be seen in the theatres.<br />

The motion picture industry has proven<br />

its ability to be a financially successful<br />

venture in the past. This is the experience<br />

today, too, when product of interest to the<br />

public is shown on the screens. All-time<br />

records in attendance can be enjoyed currently<br />

at the boxoffice, even in the face<br />

of the stiff competition which now exists.<br />

Therefore, diversification seems to be<br />

the theory under which many industries,<br />

including our own, have been operating.<br />

While this diversification may have been<br />

lucrative in many instances, there is no<br />

doubt that unless the diversified Interests<br />

assumed are related to the entertainment<br />

field, they will act to divert concentrated<br />

attention in the amusement business, which<br />

is needed to reach the fullest efficiency.<br />

It seems logical, then, to recommend<br />

that exhibitors should diversify interindustrywise,<br />

by becoming vitally interested<br />

financially in the production of motion<br />

pictures for their theatres. I firmly<br />

feel that if there is a concentrated, undivided,<br />

effort in this direction, many of<br />

the problems freal or imaginary) which<br />

we are experiencing will lose their importance.<br />

If we neglect this definite obligation<br />

to ourselves, we will have no one<br />

to blame but ourselves. In effect, we are<br />

being told by competitors for our patrons'<br />

attention that we are going to lose them<br />

if we don't continue to give them what<br />

they seek in the way of diversion.<br />

To ignore this challenge seems foolhardy.<br />

The old theory that somebody else<br />

will take care of the problem for you<br />

merely results in catastrophe. There is no<br />

one genius who can take care of your<br />

interest as well as his own at one and the<br />

same time. Therefore, it is a job for one<br />

and all to do in unity.<br />

Samuel Pinanski Robert W. Selig<br />

Milton H. London Walter Reade jr.<br />

If we are imited in our efforts to reestablish<br />

the motion picture industry to<br />

its proper position in the financial world,<br />

then we must combine our efforts unselfishly<br />

to this end. With these basic principles<br />

in mind, I am still very optimistic<br />

as to the position the industry can occupy<br />

in the future; for in my opinion, it is still<br />

the greatest kind of therapy that this<br />

mixed-up world with its emotional stresses<br />

and strains requires. We know it can be a<br />

great salesman for our democratic way of<br />

life throughout the world.<br />

If the future, therefore, is to be bright,<br />

as I firmly believe it can be, we must<br />

concentrate on running our own business<br />

to the best of our ability, with a proper<br />

supply of good product which is essential,<br />

for I still believe the best way to fight<br />

competition (fair or unfair) is to run our<br />

own business with our eye constantly on<br />

the ball.<br />

BOXOFFICE July 25, 1960 39


—<br />

2. '...This Is a New MdvIg World<br />

cryinij far a new style<br />

of leadership'<br />

By<br />

ROBERT W. SELIG<br />

President, Fox Intermounioin Theatres<br />

THE<br />

Future belongs to those who will:<br />

1. Work<br />

2. Change<br />

3. Dream<br />

4. Research<br />

5. Fight<br />

These five admonitions are the credo of<br />

show business today . . . and tomorrow.<br />

Five words define what will be.<br />

In an age and era when the best brains,<br />

the sound planners and the top evaluators<br />

cannot accurately foresee the boxoffice acceptance<br />

of a motion picture, we must<br />

adopt immediately a set of new methods<br />

and manners of W'orking.<br />

Futility and frustration beset all who<br />

labor in our business today. The old concepts<br />

of show-selling fail to motivate patronage.<br />

The archaic ways of doing thin^^'s<br />

produce no steady hum of our ticket machines.<br />

The "sit back-and-wait" technique<br />

begets nothing but red figures.<br />

For Safe and Sure Future<br />

So FIVE KEY WORDS — tvork. Change,<br />

dream, research, and fight — make safe<br />

and sure the future.<br />

How?<br />

Let's take 'em one at a time:<br />

Work: The span of the theatreman's<br />

workday is so wide that planned work often<br />

is not systematized. We fritter away<br />

the precious hours in nonproductive detail<br />

becau.se we lack a plan. We are too<br />

routined because routine is necessary. We<br />

know we have objectives other than opening<br />

and closing the theatre. And these objectives<br />

usually are maintenance, patron<br />

services and picture-selling. But when a<br />

plan is lacking, none of these basic goals<br />

is successfully reached. We spend too<br />

much time on maintenance, to plan well<br />

for the execution of the other two. Or, in<br />

sheer desperation and anxiety over current<br />

conditions, we throw ourselves fullscale<br />

into promoting business and fail<br />

miserably in patron services when business<br />

arrives.<br />

Need for Organized Work<br />

So Work or "hours put in" is not the<br />

same as "planned work." The organized<br />

theatre manager is one who charts his day.<br />

He balances his schedule with judgment so<br />

that none of the three work objectives<br />

maintenance, patron services, picture-selling—sTiffers.<br />

Change Here is where we fail and<br />

where our future lies most. We are clinging<br />

to some old notions and concepts held<br />

across the years. WV do too many things<br />

historically. We don't challenge the past<br />

and present. Our advertising, basically, is<br />

the same as 30 years ago—the same claims,<br />

exaggerations, misrepresentations and<br />

cliches. We place advertising unscientifically<br />

because we don't know any better.<br />

We simply don't get through—and so<br />

nothing happens, boxofficewise. We think<br />

we know what people want. But our methods<br />

of finding out are nil. They are guesswork<br />

and theory and practice—because<br />

we won't change.<br />

Must Dream<br />

Up Ideas<br />

Dream: Byron said; "Dreams in their<br />

development have breath, and tears, and<br />

tortures, and the touch of joy." But we<br />

don't dream. We do everything else but.<br />

That is why oui- theatre fronts look much<br />

the same as ever. Our advertising is commonplace<br />

by sameness. Our operational<br />

methods creak with age. If we dared to<br />

dream, the competitive elements of convenience,<br />

excitement and novelty would<br />

not have left us far behind.<br />

Research: Our research is in our own<br />

minds. "He who thinks he knows, but<br />

doesn't know, is doomed." Never before did<br />

an industry need as now the benefits of<br />

full-scale, motivational research. Opinions<br />

in our business are formed by guesswork,<br />

rumor or a curbstone interview with<br />

three people. When patrons don't show up,<br />

we know all the reasons, but all the reasons<br />

seem to be wrong. Uniess and until<br />

the motion picture industry finds out the<br />

whys and wherefores of what the public<br />

wants, in what form the public will buy<br />

it.<br />

and by what means or media the public<br />

will act, then the future most assui-edly is<br />

insecure.<br />

Fight: The chip is on the shoulder, but<br />

Freedom of the Screen<br />

If the iiiolion picture industry is to cringe<br />

every time the finger of criticism is pointed<br />

at it. it might well have stayed in its garb<br />

of "the infant industry." by which name it<br />

was known for a quarter century, h was still<br />

in that stage, when the magic of sound<br />

< brought to it. incidentally, by the Warner<br />

brothers) gave it voice; and with that voice<br />

came maturity. A maturity that lifted the<br />

limitations of the infant era and gave fidl<br />

life<br />

to what otherwise would have been a decadent<br />

inilustry.<br />

The motion picture has a voice and, under<br />

the Constitution, it has the right to u.se it!<br />

That same press which is critical of any<br />

moiiiin picture which dares to differ with<br />

what it deems its political or other ideologies,<br />

would fight to the death for its own right<br />

of free speech. That press does not have a<br />

fear that a vast part, or any part, of its<br />

reading public may differ with its editorial<br />

not too many knock it off. We stand by as<br />

hangdogs in the community eye. We are<br />

censured, legislated against, discriminated<br />

against, pushed and pulled by our many<br />

publics. Yet, when the call to arms is<br />

sounded, too few show up. And some of<br />

those few come without their weapons. An<br />

industry of the strength and potential of<br />

ours must be a fighting force. The "everything<br />

bad will go away" philosophy negates<br />

the WORK. CHANGE. DREAM and REour<br />

future.<br />

SEARCH steps leading to<br />

So. WHAT IS OUR FUTURE?<br />

It's good. It could be bright. But only<br />

the Five Elements are underpinning us.<br />

if<br />

The producers know there is no guaranteed<br />

market for their pictures, despite<br />

production values, story and stars. The<br />

distributors know high terms are no assurance<br />

of success, for 60 per cent of nothing<br />

is still nothing. And exhibitors know<br />

that all the promotional tricks, presentation<br />

wonders and artistic appointments do<br />

not a boxoffice picture make.<br />

What the Future Requires<br />

What we do about our future is this:<br />

GRAPPLE TOGETHER the five elements<br />

of success— WOfiif. CHANGE.<br />

DREAM. RESEARCH and F/GHT—and<br />

mold them into a format for Tomorrow.<br />

Take each, expand it. nurture it, let it<br />

grow into a Master Plan. Cast off the<br />

'''oak of many yesterdays. This is a New<br />

Movie World—crying now for a style of<br />

leadership that coordinates, harmonizes,<br />

energises a stimulating force in an industry,<br />

which, if left to itself, will soon become<br />

neutralized in conflict with one another.<br />

precepts or concepts; it does not, in fear,<br />

advocate that its colleagues stick strictly to<br />

publishing colored comic sections.<br />

The motion picture was founded as an<br />

entertainment medium. Entertainment still is<br />

its primary function. But that does not mean<br />

that it cannot be informative, enlightening<br />

and thought-provoking as well. If it had adhered<br />

strictly to the boy-meets-girl formula, a<br />

great many of its finest productions would<br />

not have been made. If it were to stay<br />

completely out of the realm of the provocative,<br />

it would dwarf its future growth.<br />

The industry owes much to those men<br />

within it who have had the vision and courage<br />

to do that "something different" which<br />

has caused it to progress. .\nd to itself the<br />

industry owes the right to fight for its freedom—<br />

from fear.<br />

BEN SHLVEN in Boxomci:<br />

June 5, 1943<br />

40 BOXOFFICE July 25, 1960


TO:<br />

EXHIBITORS EVERYWHERE<br />

PROM:<br />

PARAMOUNT PICTURES CORPORATION<br />

We believe there is no<br />

more fitting way to affirm<br />

our faith in the future of the<br />

motion picture industry<br />

than the presentation of<br />

the latest news about<br />

Paramount' s businessbuilding<br />

production<br />

program.<br />

i^gon^ 6Jx£;6x*v<br />

Vice President in Charge of Worldwide Sales


FOR SUMMER RELEASE<br />

THE RAT RACE<br />

PSYCHOn^<br />

Alfred Hitchcock<br />

THE BELLBOY<br />

A series<br />

TARZAN<br />

'"<br />

MAGNIFICENT<br />

MMIMMHVNIMn«PliPWP«MM«NMNIMNM«aH«M^^<br />

1


lacing to tremendous grosses everywhere!<br />

•<br />

Ir Curtis Debbie Reynolds in The Perlberg-Seaton Production of Garson Kanin's "THE RAT RACE" co-starring Jack Oal


AM) COMING YOUR WAY SOON<br />

Ray Stark's production of<br />

THE WORLD OF 4<br />

suziewongI<br />

Starring<br />

William Holden<br />

Nancy Kwan<br />

Technicolor®<br />

Perlberg-Seaton's production of<br />

THE PLEASURE H?s COMPANY<br />

starring Fred Astaire, Debbie Reynolds, Tab Hunter, Lilli Palmer. Technicolor®<br />

Hal Wallis' production of<br />

ALL IN A WORK^<br />

NIGHT'S<br />

starrina starring Shirlev Shirley MacLaine, Dean Martin. Technicolor® ^^^^^^<br />

Perlberg-Seaton's production of<br />

THE COUNTERFEIURAITOR<br />

starring William Holden, Lilli Palmer Technicolor®<br />

AND ONE OF THE MOST EAGERLY-AWAITED<br />

MOTION PICTURES OF OUR TIME!<br />

Pennebaker Productions'<br />

ONE-EYED JACKS<br />

stirring Marlon Brando and Karl Maiden, co-starring Katy Jurado<br />

Directed by Marlon Brando. Technicolor®<br />

W&TCH FOR THE INDUSTRY'S BIG NEWS... Ir


F1.0<br />

EODPCT<br />

IHI ^<br />

IL^ iJL>^


3. The Prablems That BbseI Us<br />

... as we enter the Sixties<br />

By MILTON H. LONDON<br />

Preiident, Allied Theatres of Michigan<br />

HNVITING an independent exhibitor to<br />

prophesy the next decade of exhibition<br />

is indeed asking the blind to lead the<br />

blind. Obviously anyone having a reliable<br />

crystal ball is now prospering in some<br />

field of endeavor more lucrative than operating<br />

motion picture theatres. The prosperous<br />

era of expanding economy often<br />

called the Fabulous Fifties will be bitterly<br />

remembered by many exhibitors and exexhibitors<br />

only as the Fatal Fifties. For<br />

example: of the 165 motion picture theatres<br />

which existed within the city of Detroit<br />

in 1950. 114 are now closed and out<br />

of business!<br />

What do the Golden Sixties promise for<br />

exhibition? At the moment the outlook is<br />

discouraging, not only for exhibition but<br />

for the entire motion picture industry.<br />

Let us hope that this is only the dark<br />

before the dawn.<br />

It Is safe to assume that many theatres<br />

will thrive in the decade ahead. After all,<br />

entertainment existed before history. The<br />

population explosion and the tremendous<br />

increase in leisure forecast an entertainment<br />

boom in the Sixties. For many theatres<br />

in the suburbs of metropolitan areas<br />

the best boxoffice and attendance records<br />

are yet to be written. These theatres will<br />

prosper because of fortunate location rather<br />

than by the astuteness of their owners.<br />

They will have little competition because<br />

new theatre construction Is limited by<br />

exorbitant cost and the uncertain future<br />

of the motion picture Industry. Yet this<br />

will be of small comfort to the many more<br />

theatres which are doomed to extinction<br />

unless aid Is quickly forthcoming.<br />

The 1960 census will point up a historic<br />

.shifting of population from rural to urban<br />

areas and from cities to suburbs. This<br />

trend will certainly continue In the Sixties<br />

Since theatres cannot follow their patrons,<br />

attendance will continue to decline In<br />

rural, small-town and big-city neighborhood<br />

situations. Most of these theatres are<br />

caught in an inexorable squeeze between<br />

rising costs of operation and declining patronage.<br />

Add to this an acute shortage of<br />

product and the future seems hopeless.<br />

Fewer Movies Will Be Produced: There<br />

is nothing on the horizon to Indicate an<br />

early reversal of the factors which have<br />

been Inhibiting production. The policy of<br />

.scarcity will prevail Just as long as it appears<br />

that larger and larger profits can<br />

be extracted from fewer pictures, fewer<br />

theatres and fewer patrons. Only time and<br />

the law of diminishing returns will dispel<br />

this illusion.<br />

Roadshows: The early Sixties should see<br />

the rise and fall of roadshow engagements.<br />

In the long history of our Industry only a<br />

few productions have been of a calibre<br />

which would justify a hard-ticket, reserved-seat<br />

policy. Curtailed production<br />

will certainly result in even fewer outstanding<br />

attractions in the future. The<br />

public will not long continue to buy<br />

mediocre entertainment at inflated prices<br />

just because availability to the patron is<br />

restricted.<br />

Pay TV Is Pie in the Sky: The fantastic<br />

potential market visloned for pay TV in<br />

the Fifties will prove to be illusory and<br />

without substance in the Sixties. A basic<br />

fallacy is apparent in the attempt to sell<br />

pay TV as a home motion picture theatre.<br />

The terms "home" and "theatre" are contradictory.<br />

The human race is gregarious;<br />

theatres fulfill a basic need to "go out"<br />

and to "share experiences" which can<br />

never be realized at home. Even the terms<br />

"pay" and "TV" are contradictory to the<br />

American public: why pay for something<br />

which is now free? Would people pay to<br />

eliminate advertising from newspapers and<br />

magazines? Few people will pay to eliminate<br />

commercials from television.<br />

Theatre Business Will Never Be the<br />

Same: Show business as we knew it is<br />

rapidly disappearing and theatre business<br />

in the Sixties will be quite different than<br />

it was in the preceding decades. Significant<br />

changes are in process.<br />

Emphasis on Advertising-Promotion:<br />

The behavior patterns and the moviegolng<br />

habits which were the foundation of our<br />

industry have been Irrevocably destroyed.<br />

The loss of automatic, regular attendance<br />

makes tremendous advertising and promotion<br />

expenditures Inevitable. Cost of production<br />

will become subordinate to cost of<br />

advertising during this decade. Advertising<br />

emphasis will shift from the dwindling<br />

captive audience within the theatre to the<br />

vast potential audience available through<br />

promotions In the mass media of newspapers,<br />

radio and television. The cost will be<br />

prohibitive for any one theatre and cooperative<br />

advertising campaigns will be a<br />

necessity.<br />

Multiple First Runs— Boon and Bane:<br />

The growing Importance of Suburbia in<br />

the Sixties plus the necessity of cooperative<br />

advertising campaigns will speed the<br />

acceptance of multiple first runs in the<br />

metropolitan areas. This will be a boon to<br />

the few fortunate theatres which will benefit<br />

and a bane to the larger number of<br />

remaining subsequent runs whose survival<br />

will be made even more precarious.<br />

Survival by Subsidy in the Sixties?:<br />

By what means can the small -town and<br />

city subsequent-run theatres survive the<br />

storm? What hope can be offered to the<br />

victims of population shifts, product shortages<br />

and the obsolescence caused by a<br />

changing Industry?<br />

Perhaps the time has come to advocate<br />

subsidy. Perhaps a change of Image must<br />

be projected. The public must be awakened<br />

to the fact that a theatre is a community<br />

asset and that the continued existence of<br />

the theatre is a community responsibility.<br />

The time has long passed when governments<br />

can be permitted to regard theatres<br />

as fat cats to be skinned, and misguided<br />

crusaders can be allowed to consider theatres<br />

as convenient scapegoats for the sins<br />

of society. Those communities which have<br />

already lost their theatres are bitterly<br />

aware of how false these once popular<br />

images were.<br />

Just visualize what happens when the<br />

marquee lights are turned off for the last<br />

time:<br />

• The entire commercial area becomes<br />

blighted: activity Is replaced by apathy;<br />

business stagnates. Vacant stores invariably<br />

surround closed theatres.<br />

• The supervised "teen" movie date on<br />

Friday nights becomes a petting party in<br />

a secluded lovers' lane.<br />

• On the long Saturday afternoons,<br />

children seek mischief in the streets and<br />

alleys because there is no Kiddie Matinee<br />

to attend.<br />

• On Sundays, one more means of family<br />

activity has disappeared: one more tie<br />

of family unity has been broken.<br />

A closed theatre is a community tragedy:<br />

a stark symbol of a disintegrating<br />

society.<br />

Communities should realistically face<br />

the problem and contribute to modernlzine<br />

and maintaining their theatres. Congr"«-<br />

has already taken several steps In the<br />

right direction by removing admission<br />

taxes and by exempting theatres from<br />

"linlmum wage regulations. Many mo'-°<br />

steps remain to be taken:<br />

• Local governments can aid by reducing<br />

property taxes on theatres, by<br />

eliminating any remaining vestiges of the<br />

archaic admissions tax. and by modifying<br />

burdensome theatre regulations.<br />

• Shopping areas can and should sponsor<br />

the Saturday matinees. Twenty-five<br />

merchants contributing but ten dollars<br />


'Never before in our history have<br />

we had so many films of bloekbuster<br />

potential completed, in work and<br />

in preparaZXOn,<br />

-ARTHURB.KRIM/ president, united Artists


PKE-SOLD PRUPbK MtS . . . BUi


aamariiHL^iMi^ for 60 61 62<br />

gm^j-Hi<br />

A MATTER OF<br />

CONVICTION<br />

starring Burt Lancaster • Shelley Winters • Dina<br />

Merrill • Directed by John Frankenheimer • Produced<br />

by Pat Duggan • Executive Producer Harold<br />

Hecht • A Hecht-HIII-Lancaster Presentation • From<br />

the novel by Evan Hunter<br />

ELMER<br />

GANTRY<br />

Eastmancolor • Starring Burt Lancaster • Jean<br />

Simmons • Dean Jagger • Arthur Kennedy • Shirley<br />

tones-' Patti Page • Directed by Richard Brooks<br />

Produced by Bernard Smith • From the novel by<br />

Sinclair<br />

Lewis<br />

INHERIT<br />

HE WIND<br />

iStarring Spencer Tracy • Fredric March • Gene<br />

Kelly • Florence Eldridge • Dick York • Donna<br />

Anderson • Paul Hartman • Produced and Directed<br />

!)y Stanley Kramer • From the play by Jerome<br />

l^wrence and Robert E. Lee<br />

MESSALINA<br />

'olor • Widescreen • Starring Gina Lollobrigida<br />

-rom the novel by Jack Oleck<br />

ijB^^<br />

APPLE PIE<br />

BED<br />

starring Maurice Chevalier • Prod, and Dir. by<br />

Jean Negulesco • From Flora Sandstrom's novel<br />

"The Midwife of Pont Clery"<br />

EXODUS<br />

Technicolor • New Panavision-70 • Starring Paul<br />

Newman • Eva Marie Saint • Sir Ralph Richardson<br />

Lee J. Cobb • Peter Lawford • Sal Mineo • John<br />

Derek • Produced and Directed by Otto Preminger<br />

From the novel by Leon Uris<br />

INVITATION TO A<br />

GUNFIGHTER<br />

Directed by Paul Stanley • Produced by Stanley<br />

Kramer • A Stanley Kramer Production<br />

^A<br />

MY GLORIOUS<br />

BROTHERS<br />

Directed by Richard Fleischer • Produced by<br />

Stanley Kramer • From the novel by Howard Fast<br />

^^m<br />

A RAGE<br />

TO LIVE<br />

Produced by Walter Mirisch • A Mirisch Company<br />

Presentation • From the novel by John O'Hara<br />

FIRST TRAIN<br />

TO BABYLON<br />

starring Gary Cooper • Dir. by Michael Anderson<br />

Executive Producers George Glass and Walter<br />

Seltzer • A Pennebaker-Baroda Production • From<br />

the novel<br />

by Max Ehrlich<br />

IRMA<br />

LA DOUCE<br />

Produced and Directed by Billy Wilder • A Mirisch<br />

Company Presentation in Association with Edward<br />

L. Alperson<br />

ONE, TWO,<br />

THREE<br />

Produced and Directed by Billy Wilder • A Mirisch<br />

Company-Billy Wilder Production • From the play<br />

by Ferenc Molnar<br />

ROMAN CANDLE<br />

\ Mirisch Company Presentation From the<br />

iroadway play by Sidney Sheldon<br />

SERGEANT PIKE<br />

An Edward Small Production<br />

633 SQUADRON<br />

Produced and Directed by John Sturges<br />

A Mirisch Company-Alpha Production<br />

TARAS BULBA<br />

'reduced by Harold Hecht • An Avala Films Prod.<br />

rem the classic by Nicholai Gogol<br />

THE ALAMO<br />

Technicolor • Todd A-0 • Starring John Wayne<br />

Richard Widmark • Laurence Harvey • Frankie<br />

Avalon • Linda Cristal • Richard Boone • Produced<br />

and Directed by John Wayne • A Batjac Production<br />

THE APARTMENT<br />

Panavision • Starring Jack Lemmon • Shirley<br />

MacLaine • Fred MacMurray • Directed by Billy<br />

Wilder • A Billy Wilder Production • A Mirisch<br />

Company Picture<br />

THE FACTS<br />

OF LIFE<br />

tarring Bobe Hope • Lucille Ball • Produced and<br />

irected by Norman Panama and Melvin Frank<br />

Parkwood Enterprises Production<br />

^Sn ^^^M<br />

THE FINAL<br />

DIAGNOSIS<br />

Produced by Stuart Millar<br />

Arthur Hailey<br />

From the novel by<br />

THE GLADIATORS<br />

starring Yul Brynner<br />

An Alciona Production<br />

Koestler<br />

Directed by Martin Ritt<br />

From the novel by Arthur<br />

THE<br />

HUSTLER<br />

reduced and Directed by Robert Rossen<br />

le<br />

novel by Walter Tevis<br />

From<br />

THE JOYFUL<br />

BEGGAR<br />

(THE STORY OF ST. FRANCIS<br />

OF ASSfSfJ<br />

Directed by Michael Curtiz • Produced by Plato<br />

and Spyros S. Skouras • A Triton Pictures Corpora-


KISS OFF<br />

starring Spencer Tracy • Sophia Loren • Directed<br />

by Garson Kanin • Produced by Carlo Ponti and<br />

Marcello Gerosi


4. Hdw TomDrrow's TheatrE Will Lnnk<br />

By<br />

WALTER READE<br />

President, Walter Reade, Inc.<br />

THE<br />

theatre of the future will encompass<br />

philosophical as well as physical<br />

changes. Actually, the two go hand<br />

in hand. I think it is necessary to analyze<br />

the status of motion picture theatres in the<br />

community today in order to determine<br />

wnat they will be liKe m the future. Our<br />

business has principally become a weekend<br />

business. Midweek matinees aie virtually<br />

nonexistent; live road shows, which in the<br />

past provided a considerable income lo<br />

those theatres equipped to handle them,<br />

no longer exist; habit attendance, whereby<br />

families went to see a picture at least<br />

twice a week, is a thing of the past. Today,<br />

people buy the show. If a film appeals<br />

to them, they come in greater numbers<br />

than ever before. If it doesn't, they don't<br />

come at all.<br />

Must Have a Community Tie<br />

Accepting this, it seems to me that our<br />

major emphasis must be placed on incorporating<br />

the theatre into the community<br />

life of the town. It should become a meeting<br />

place for women's clubs and civic organizations;<br />

it should be a fountainhead of<br />

cultural activity for the town; it should be<br />

a place, not only where motion pictures<br />

will be shown or legitimate theatre presented,<br />

but where public issues are discussed<br />

and debated, which civic organizations<br />

will use for fund raising, where guest<br />

speakers will give lectures. Attendant attractions<br />

will include art exhibits, a hi-fi<br />

music room, sculpture displays, and other<br />

cultural attractions. It should, in a word,<br />

be an attractive edifice designed to accomodate<br />

great numbers of people for<br />

virtually unlimited purposes.<br />

In order to substantiate this philosophy,<br />

there will be dramatic physical changes.<br />

These would include such features as:<br />

1. Circular construction. There's no reason<br />

theatres have to be oblongs or cut-off<br />

triangles. A round auditorium would give<br />

more patrons good seats.<br />

2. No balcony. Whether it's a theatre or<br />

store, people don't like the idea of walking<br />

up or downstairs when they spend their<br />

money.<br />

Auditorium Without Center Aisle<br />

3. No aisles. Center aisles are disturbing.<br />

There would be enough space between the<br />

rows to make them unnecessary.<br />

4. Medium size. Over 1,500 seats is too<br />

big for people to get a real experience<br />

from the screen. Under 900 is too small to<br />

pay for the investment. The ideal would<br />

be in-between.<br />

5. Living-room seats. They should be<br />

deep and comfortable and not all of them<br />

pointed directly at the screen. There<br />

should be small groups of chairs so you<br />

don't seem to be part of a mass audience.<br />

The ideal theatre would also include<br />

party rooms, restaurants, bars and meet-<br />

. . . "there will be dramatic physical change."<br />

ing rooms, as well as the best sound and enough to bring this about, it will once<br />

projection equipment. We should use again make theatregoing an event that<br />

everything that will contribute to a total cannot be duplicated any place else and<br />

movie experience. will, therefore, result in deserving financial<br />

If we are wise enough and daring rewards.<br />

5. DrivG-In Theatre of the Future<br />

Td Play Fuller Cammunity Role<br />

By ROBERT L LIPPERT<br />

Chairman of the Board, Slectroyision, Inc.<br />

drive-in theatre of the future<br />

THEwill realize the culmination of present<br />

trends in which drive-ins are becoming<br />

ever more closely integrated with<br />

many other community activities.<br />

In the early days, drive-ins were usually<br />

located on open land outside of towns, or<br />

midway between two communities. During<br />

tne post-war boom many communities<br />

have grown outwards in all directions and<br />

most drive-ins are now surrounded by<br />

homes or commercial developments. With<br />

greater acceptance of drive-ins, new theatres<br />

have frequently tended to be built<br />

inside cities themselves, close to their<br />

customers.<br />

Thus, the once isolated drive-ins now<br />

have to play a new role in community<br />

life, catering to new needs, and cooperating<br />

with other businesses.<br />

Notable is the trend toward combining<br />

drive-ins with recreation centers and/or<br />

shopping centers. Merchants have found<br />

that drive-ins become focal points of community<br />

activity, attracting customers to<br />

their stores. Many drive-in operators are<br />

using their surplus land to build shopping<br />

centers themselves, for the fact that<br />

drive-ins operate only after sundown allows<br />

them to use their space for parking<br />

during the busy daylight hours. Likewise,<br />

night-time businesses benefit from the<br />

large drive-in audiences.<br />

My feeling is that drive-in operators<br />

will tend more and more to diversify their<br />

activities by taking an active part in developing<br />

their own shopping centers,<br />

largely leasing to merchants, but in some<br />

cases operating businesses themselves. The<br />

trend toward making the drive-in a part<br />

of a full-scale recreation center is already<br />

evident, and this expansion will continue.<br />

Bowling alleys are an important aspect of<br />

this development, but trampoline courts,<br />

miniature golf courses, kiddielands and<br />

similar recreational businesses will also be<br />

important sources of new revenue.<br />

As far as new construction is concerned,<br />

it is likely that the day of the small drivein<br />

is past. New projects will probably<br />

largely range between 1,000 to 2,000 cars,<br />

depending on the drawing area. Mammoth<br />

drive-ins with multiple screens will become<br />

more common as the population<br />

grows.<br />

More imagination will be shown in supplying<br />

supplementary recreation for children<br />

within the drive-ins themselves.<br />

Snack bar facilities will continue to expand,<br />

tending to provide more complete<br />

looa laciiiues, incluaing food to be taKen<br />

..uine by the customers.<br />

All mese developments will give the<br />

unve-in theatre greater respect in the<br />

community and increase the responsibility<br />

01 the exhibitor toward other businesses<br />

and community activities. Many are already<br />

lending their facilities to churches<br />

lor Sunday morning services, for instance.<br />

In the future drive-ins will tend to take<br />

an ever greater part, politically, economically<br />

and socially in the activities of their<br />

towns.<br />

As a result of all these developments in<br />

the future, the outlook for drive-ins is<br />

perhaps the brightest in the exhibition<br />

field. Enjoying widespread customer acceptance<br />

in spite of competing attractions,<br />

and diversified for a solid economic foundation<br />

the drive-in will be attractive to<br />

investors and profitable for exhibitors for<br />

a long time to come.<br />

BOXOFFICE July 25, 1960 51


6. THE ART THEATRE<br />

'<br />

. . . fills a cammiinal need'<br />

By IRVING M. LEVIN<br />

Diviiionol Director, San Francisco Theatres<br />

LDOUS Huxley's dour prediction in<br />

•'Brave New Worlds" about "feelies"<br />

being the film of the future is already<br />

postdated by the various "tantalizers."<br />

"tinglers" and "teasers" that currently<br />

gimmick-up the motion picture<br />

marketplace. However, it is happily evident<br />

to many of us that more substantial benefits<br />

are present for the film world. The<br />

"Art Theatre," burgeoning since World<br />

War II from only 12 showhouses playing<br />

unusual, special and foreign films consistently<br />

to more than 550 currently, is certain<br />

proof of the fertility of this field.<br />

Warning to 'Adventurers'<br />

With the inevitable maturing of film audiences<br />

as the country's level of education<br />

and appreciation broadens, the "Art Theatre"<br />

fills a communal need. This growth,<br />

too, has also been along more pragmatic<br />

levels. The mass movie audience having<br />

deserted to other media deprives many<br />

former subsequent-run theatres of their<br />

old fan-following. Perforce, numerous exhibitors<br />

have moved into the "art field."<br />

This is where I am inclined to call warning<br />

to anyone venturing into that intriguing<br />

area. The problem, however, is the<br />

same that has faced the exhibitor from<br />

the beginning—how to maintain the consistent<br />

showing of quality film? With the<br />

influx of numerous pictures from abroad,<br />

the exhibitor must sustain a high quality<br />

of programming, that, so far, has been<br />

well mainained by most "Art Theatres."<br />

If the merit of the foreign film in these<br />

specialized theatres is allowed to sink, the<br />

level is lost. Audiences must be continually<br />

offered cinema that lifts upward in value,<br />

content and artistic achievement. This<br />

movement of taste must be continually<br />

ascending to bring the greater appreciation<br />

into play. Let second-rate films from<br />

abroad play in the remaining conventional<br />

showhouses. where they may be exploited<br />

to some advantage, but maintain standards<br />

in the "Art Theatre."<br />

Offers Traffic Conveniences<br />

These "Art Theatres"—usually in off-<br />

Main Street sections—being considerably<br />

more intimate, are able to take on a trim.<br />

well-groomed appearance as operational<br />

costs are lower. Also, travel is not the<br />

problem that it is in the downtown areas<br />

and often patrons may walk to its doors<br />

rather than fight the parking problem.<br />

With the "la Nouvelle Vague"—the New<br />

Wave—a potent film -making factor not<br />

only in France, but a future aspect of the<br />

cinema all over the world, an interesting<br />

supply of product promises for the "Art<br />

Theatre." Any number of young, creative<br />

directors and writers of film are coming<br />

into production over the globe. They make<br />

pictures long on freshness and originality<br />

and considerably shorter on budget.<br />

Striking examples among these, whether<br />

they are "The Cousins" and "400 Blows"<br />

from France or are "Jazz on a Summer's<br />

Day" or "The Savage Eye" from the United<br />

States, are surely the sort of film fare to<br />

do the work of bringing audiences upward<br />

in their appreciation and entertainment.<br />

The "Art Houses" that came into being<br />

with the Italian film Renaissance, then<br />

called "neo-realism." take on stature and<br />

strength now as it rides in with the "New<br />

Wave."<br />

An example of (he informal Art Theatre— the Hill Thcotre, Ccrmel, Calif.<br />

A PASSPORT<br />

TO INTERNATIONAL<br />

ENTERTAINMENT<br />

BY MUNIO PODHORZER<br />

President, Casino Film Exchange, Inc.<br />

yERY few, indeed, are the exhibitors<br />

whose business is so good that there<br />

is little room for improvement. Yet,<br />

while today's exhibitors worry about competition<br />

from TV and complain of a shortage<br />

of product, too few have given any<br />

thought to the question of whether they<br />

reach all of the potential audience in their<br />

community. For had they done so, they<br />

would soon realize that at their very doorsteps<br />

there is a practically captive audience<br />

which, if approached correctly, could<br />

provide the margin between operating at<br />

a loss and breaking even, between breaking<br />

even and making a profit.<br />

Who comprises this audience? First of<br />

all the large foreign-language-speaking<br />

section of our population. Of course, there<br />

are theatres in the major cities that play<br />

only Spanish, Italian or German language<br />

films geared to attract this audience. It is<br />

interesting to note that in 1959 there were<br />

over a million people patronizing the theatres<br />

showing German language films,<br />

mostly without subtitles. However, these<br />

theatres are very limited in number, exist<br />

only in the cities with the densest concentration<br />

of foreign language-speaking population<br />

and, therefore, reach only a small<br />

minority. In the last 15 years, hundreds of<br />

thousands of new immigrants have swelled<br />

the ranks of the various nationalities that<br />

make up our population. The new'ly arrived,<br />

as well as the old-timer, is anxious<br />

for a continuous link with the "old" country,<br />

with his mother tongue.<br />

Just as important as the above is the<br />

fact that the general American public is<br />

today eager to see foreign lands, to be<br />

entertained by foreign performers, to be I<br />

charmed by strange costumes and thrilled<br />

by unusual sights. Never before have so<br />

many Americans traveled so far; as tourists,<br />

as members of the armed forces, on<br />

government missions or personal business.<br />

To them, and to the many others who<br />

have stayed at home, foreign films are a<br />

welcome bridge to the places that they<br />

have lived in or would like to visit.<br />

The foreign-language theatre.s. because<br />

of their limited numbers, and the so-called<br />

"art houses." because of the specific character<br />

of the product they show, regardless<br />

of whether the emphasis is on art or on<br />

sex. can reach only a very limited audience.<br />

The neighborhood exhibitor, on the<br />

other hand, by instituting regular showings<br />

of foreign films every two or four<br />

weeks depending upon the size of his audience,<br />

is in a position to satisfy this<br />

audience's interest and, at the same time,<br />

increase his revenue. His slack evenings<br />

during the week or his weekend matinees<br />

can be turned into profitable specialty programs<br />

that will bring to his theatre a new<br />

audience.<br />

52 BOXOFFICE July 25, 1960


m.<br />

The Mission That Became a Fortress-<br />

The Fortress That Becarne a Shrine<br />

mil^<br />

MMMI®<br />

PRODUCED INTODD-AO<br />

JOHN WAYNE • RICHARD WIDMARK • LAURENCE HARVEY<br />

•<br />

CO STARRING ,.0 FRANKIE AVALON<br />

PATRICK WAYNE • LINDA CRISTAL-JOAN O'BRIEN<br />

CHILL WILLS • KEN CURTIS • CARLOS ARRUZA • JESTER HAIRSTON • AISSA WAYNE •<br />

AND GUEST STAR RICHARD BOONE<br />

EO AND<br />

DIRECTED BY<br />

JOHN WAYNE<br />

ORIGINAL SCREENPLAY<br />

BY<br />

JAMES EDWARD GRANT<br />

MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN<br />

IN rECHNICOLOR*- / A BATJAC PRODUCTION RELEASED THROUGH QQ


THEATRE OWNERS OF AMERICA. INC.<br />

1S01 BROADWAY • NEW YORK 36, N. Y. • LONGACRE 3-6238<br />

Office of the President<br />

Albert M. Pickus<br />

Mr. Ben Shlyen<br />

Publisher and Edit or --i-n- Chief<br />

Boxofflce MaK;azlne<br />

825 Van Srunt Blvd<br />

Kansas "ity 2l\., Mo.<br />

Dear Ben*<br />

On the occasion of <strong>Boxoffice</strong> ^'^agazine's l^Oth Anniversary,<br />

may extend to you and your associates, both personally<br />

and in behalf of all members of TOh^ sincerest and heart-<br />

-^<br />

iest congratulations, and best wishes for at least another l\.0<br />

years of progress.<br />

The Trade Press of our industry is invaluable to our<br />

progress and welfare, and <strong>Boxoffice</strong> has been traditionally a<br />

leader in providing t hg intelligent leadership in this field.<br />

You and your associates, through your magazine, have always<br />

£ivn us a ready platform from which to espouse our ideas, a<br />

friendly assist in reporting our activities, and a particularly<br />

effective helning hand in assessing our problems and providing<br />

guidance t*" rough your editorial columns.<br />

Without a Trade Press, as po wonrierfuly exemplified<br />

by <strong>Boxoffice</strong>, we in exhibition would have our voice reduced to<br />

a whisper, and would be half blind and half deaf to what is<br />

transpiring in our industry. This is why, on <strong>Boxoffice</strong> 's i;Oth<br />

Anniversary, we are so pleased to have this special opportunity<br />

to both say thanks and to wish you well in the years ahead.<br />

With k indPiSt personal regards.<br />

Sincere<br />

AJ:'lP;af President<br />

•<br />

5^<br />

BOXOFFICE :: July 25. 1960


I<br />

economical<br />

i<br />

'<br />

ways<br />

I<br />

back<br />

THE FUTURE IS AS BRIGHT<br />

AS IT WAS 40 YEARS AGO<br />

By<br />

ADOLPH ZUKOR<br />

Chairman of the Board, Paramount<br />

III"'<br />

iir-'ORTY years ago, when <strong>Boxoffice</strong> had<br />

its beginning, I had been in the motion<br />

picture business for about 12<br />

years. I became associated with the then<br />

infant industry because I saw a tremendous<br />

future in films as a medium of communication,<br />

entertainment and education,<br />

as well as the basis for a great industry.<br />

In 1920, I was just as enthusiastic, optimistic<br />

and excited as I was when I started;<br />

and now, 40 years later, that enthusiasm,<br />

optimism and excitement have not diminished.<br />

I see as bright a future today as<br />

I did when I first saw flickering images on<br />

a screen and decided to cast my lot with<br />

that new source of entertainment.<br />

Must Keep Abreast of Times<br />

I make that statement with a certain<br />

reservation. The future will be as bright<br />

as it was 40 years ago, provided all segments<br />

of the industry keep abreast of<br />

changing times, meet new approaches in<br />

advertising and promotion, study trends<br />

and tastes and advance with progress.<br />

Show business never stands still. And this<br />

industry will be as different ten years<br />

from now as it was ten, 20, 30 and 40<br />

years ago. Tastes and habits change and<br />

show people's thinking must change with<br />

them.<br />

The attendance problem facing the industry<br />

today, however, is tied up to a large<br />

extent with population growth. The natural<br />

assumption is that, as population<br />

grows, the number of potential theatre<br />

patrons increases. That is a fallacy. In<br />

rural and outlying areas, the people must<br />

drive to business centers, whether neighborhood<br />

or downtown, to attend a theatre.<br />

This creates parking problems and parking<br />

costs, plus other expenses such as<br />

baby-sitters and admission prices. And<br />

more and more people are moving away<br />

from the cities and into residential and<br />

suburban communities.<br />

The Competition of TV<br />

For those reasons, it has become more<br />

for people to remain at home<br />

and watch television. Unless we can devise<br />

and means to bring those citizens<br />

to the theatre, the mere fact that<br />

there are more people in the nation does<br />

not mean that there are more theatre patrons<br />

to attract. In a sense, it means there<br />

are more people who will remain at home.<br />

Forty, thirty and even twenty years ago,<br />

people went to the motion picture theatres<br />

out of habit. Today they shop. It takes a<br />

mighty good picture—a big picture—to<br />

ADOLPH<br />

ZUKOR<br />

. . . Looking Ahead at 87<br />

drag the average family away from their<br />

arm chairs and divans. It takes a combination<br />

of an excellent story, a strong cast,<br />

fine direction and great production values<br />

to compete with living-room entertainment.<br />

And even then, showmanship must<br />

be exerted in order to whip up the wantto-see<br />

interest.<br />

Formula Must Be Found<br />

A formula to bring the so-called lost<br />

audience back to the theatre in the numbers<br />

that once existed is our principal<br />

challenge today. The challenge will be with<br />

us until the formula is found.<br />

I have been reading in the tradepress<br />

about exhibition interests going into production<br />

to ease the product shortage. I<br />

am wondering if such a venture will attain<br />

the desired results. Proponents of the<br />

idea may be mistaking the need for quantity<br />

for the need for quality. If they can<br />

succeed in achieving both, I am highly in<br />

favor of their efforts and goals, but can<br />

they acquire the necessary talent to produce<br />

the pictures and the stars to appear<br />

PARAMOUNT SERVICE<br />

\X'HEN an exhibitor books a<br />

Paramount Picture he's booking<br />

the services of hundreds of advertising.<br />

piiblicitY, exploit.ition and accessory<br />

cxpetts.<br />

The exhibitor in the smallest town<br />

gets thcsefviccsof oncof the highcs<br />

paid advertising dcpartr<br />

LOOKING<br />

AHEAD FOUR<br />

DECADES AGO<br />

When <strong>Boxoffice</strong><br />

was founded four<br />

decodes ago,<br />

Adolph Zukor's<br />

company ran this<br />

advertisement in<br />

the<br />

tradepress,<br />

an ad which expressed<br />

an enthusiasm<br />

for motion<br />

pictures and<br />

his<br />

company<br />

which the industry<br />

veteran holds<br />

to this day.<br />

in them? Can they develop new stars and<br />

talent? I hope they can. But it should be<br />

realized that the reduction in the number<br />

of pictures by the major companies<br />

stemmed from the fact that the existing<br />

audiences had been reduced. It was merely<br />

a case of economics.<br />

This brings up the question of pay television.<br />

If the theatre-going habit were as<br />

strong as it was 40 years ago or less, there<br />

would be no need for even considering toll<br />

TV. In fact, I would be heartily against it.<br />

If people won't come out of their homes to<br />

see pictures in theatres, then we must take<br />

the pictures to the home. If the public enjoys<br />

seeing old pictures on television, then<br />

it appears logical to me that the same<br />

public will be willing to pay to see new<br />

pictures.<br />

Exhibitor Is Best Equipped<br />

If pay television is going to be the "new<br />

look" in entertainment, and present indications<br />

point that way, I believe that the<br />

exhibitor is best equipped to supply it. My<br />

advice to exhibitors is not to try to kill<br />

something that could be of benefit to<br />

them. Although the number of operating<br />

theatres has been shrinking, I do not believe<br />

that pay TV will destroy the overall<br />

theatre business any more than radio did<br />

—or television. If exhibition doesn't step in<br />

and take control of pay TV, then outsiders<br />

will.<br />

A little less than 40 years ago, when radio<br />

was beginning to worry exhibitors as a<br />

potent competitor, and it was of some concern<br />

to the production companies as well,<br />

the industry let it get away and pass into<br />

the hands of businessmen of other fields.<br />

The film business, too, could have controlled<br />

television, if there had been a little<br />

more foresight. Radio, television and pay<br />

TV all are part of show business, just as<br />

the movies are, and they should remain in<br />

show business and not be taken over by<br />

outside interests, which will happen unless<br />

we in this industry foster and develop<br />

this new medium of communication.<br />

Greater Interest Than Ever<br />

I believe that the public is more interested<br />

in motion pictures today than it<br />

was 40 years ago, but it is more difficult<br />

to reach the people because of the complexities<br />

of life today. One solution, as I<br />

see it. is through pay television, unless<br />

something better can be offered.<br />

I never have lost faith in this business.<br />

Motion pictures have been, and will remain,<br />

the most popular form of entertainment.<br />

Nothing will ever take their place.<br />

I felt that way 40 years ago and I feel<br />

that way today.<br />

BOXOFFICE July 25, 1960 55


i<br />

The Distributor Viewpoint:<br />

A BIGGER mDUSTRY<br />

THAIV EVER LIES AHEAD<br />

Motion Pictures Will Continue<br />

As Most Popular Entertainment<br />

By A. SCHNEIDER<br />

President, Columbia Pictures<br />

What will the motion<br />

picture industry<br />

be like 10 - 20 years<br />

from now? Of only<br />

one thing am I certain.<br />

That is, there<br />

will be a thriving<br />

motion picture industry<br />

with movies<br />

continuing to be the<br />

most popular fonn of<br />

entertainment<br />

A. Schneider<br />

for<br />

millions of people.<br />

Beyond this, any specific predictions<br />

would be mostly In the realm of fantasy<br />

as there are so many outside factors that<br />

can determine the future of individual<br />

companies, producers, stars and other aspects<br />

of the business.<br />

For example, could anyone, five years<br />

ago, have envisioned the transition undergone<br />

by Columbia Rctures during the past<br />

two years?<br />

For more than three decades, the industry<br />

saw Columbia as a company which<br />

could be expected to produce a few outstanding<br />

films a year, often the most successful<br />

of the season, in a program consisting<br />

mostly of lower-budgeted efforts. During<br />

most of that period, this was a profitable<br />

operation for Columbia and met the<br />

needs of exhibition for its double feature<br />

and multiple changes directed at a "habit"<br />

audience.<br />

Change Traditional Pattern<br />

In mid-1958, our Columbia management<br />

team decided after study that the company's<br />

traditional operation pattern could<br />

not meet the challenge facing the motion<br />

picture industry. Thereupon an entirely<br />

new concept of operations was developed.<br />

This was to rely almost completely on outstanding<br />

independent producers for the<br />

creation of tin program, but at the same<br />

time to maintaui production facilities and<br />

staffs both at the ;Midio and abroad.<br />

The appeal of the "Columbia formula"<br />

to independent producers was such that.<br />

within a matter of months, some two<br />

score of the outstanding motion picture<br />

creators in the United States and abroad<br />

were to enter into releasing agreements<br />

with the company. Consequently, at the<br />

start of 1960, labeled by Columbia's promotion<br />

department as the "Year of the<br />

Big C," we were able to offer the nation's<br />

exhibitors orderly distribution of one of<br />

the largest release programs in our history.<br />

Quantity, however, was not the major<br />

objective of this planning. Quality was<br />

the prime consideration, and it is noteworthy<br />

that this year Columbia has a<br />

negative investment far in excess of any<br />

previous year, with a far larger number<br />

of its releases in the multl-mllUon dollar<br />

category than ever before. It is a trend<br />

that we fully expect to continue In the<br />

next decade.<br />

Possibly the most important factor in<br />

the operation of the "Columbia formula"<br />

and the production policy of the company<br />

is that it is conducted on a continuing<br />

basis. No hit and miss affair, the production<br />

program and the units that will undertake<br />

it are constantly studied, additions<br />

are made on a regular basis and plannnij<br />

for the future is concentrated upon a^<br />

thoroughly as operations in the presriii<br />

We are continually acquiring top propiities,<br />

adding more stars to our roster and<br />

signing new deals with independent pioducers<br />

as we blueprint our program for<br />

the future.<br />

Long-Ronge Planning<br />

Long-range planning now plays a vital<br />

role in the promotion of our product. Campaigns<br />

are launched long before films go<br />

into production. From the time a property<br />

is acquired through the film's playoff,<br />

our advertising, publicity and exploitation<br />

departments are working closely with our<br />

studio, sales department and worldwide<br />

distribution network to assure depth promotion<br />

penetration all along the line. In<br />

promotion, as in all other phases of our<br />

operation, we have found that this advance<br />

planning pays off.<br />

But my confidence in the future is not<br />

limited to Columbia alone. I have unlimited<br />

faith in the motion picture business.<br />

Over the years, the industry has demonstrated,<br />

time and again, its ability to<br />

adapt to changing conditions, attitudes,<br />

markets and tastes. We have weathered<br />

every storm to date and I am certain<br />

there is a bigger industi-y than ever ahead.<br />

The Hard Sell: It Will Remain.<br />

With Changes for a New Era<br />

By JOSEPH E. LEVINE<br />

President, Cmbassy<br />

A half-baked promotion<br />

campaign is<br />

as tasteless and<br />

harmful as a halfbaked<br />

potato or a<br />

half-baked food commodity<br />

of any kind.<br />

A weak promotional<br />

effort usually results<br />

in weak attendance,<br />

regardless of the<br />

merits of the attraction.<br />

Often the public<br />

Joseph E. Levine<br />

can "feel" the lack of enthusiasm for a<br />

picture and it responds correspondingly<br />

by shunning it in favor of something that<br />

at least looks more delectable.<br />

I wish I could look into a crystal ball<br />

and see exactly what will appeal to the<br />

public five or ten years from today. But<br />

all I can do is sumiise, and what I see is<br />

even more herculean-t.vpe promotion, more<br />

ballyhoo, more exploitation and more of<br />

the hard sell.<br />

No Longer Easily Satisfied<br />

The days of "let's go to the movies"—<br />

i-egardless of what is playing—are over.<br />

No more will audiences be satisfied with<br />

anything that is playing at the local<br />

"pitcher house." Rather, it takes the<br />

strength of the film company's exploitation-publicity<br />

and advertising departfContinued<br />

on page 58)<br />

56<br />

BOXOFFICE July 25, 1960


MOVIES WITH A CAPITAL<br />

FROMTHEMIRISCHCO.<br />

LAST YEAR<br />

"SOME LIKE IT HOT"<br />

'THE HORSE SOLDIERS"<br />

THIS YEAR<br />

"THE APARTMENT"<br />

'THE MAGNIFICENT SEVEN"<br />

"WEST SIDE STORY"<br />

AND COMING UP<br />

"HAWAII"<br />

"IRMA LA DOUCE"<br />

"TOYS IN THE ATTIC"<br />

"TWO FOR THE SEESAW"<br />

"BY LOVE POSSESSED"<br />

AND MANY, MANY MORE TOP PROPERTIES IN WORKJ<br />

THRU<br />

UA


;<br />

1<br />

'<br />

The Distributor Viewpoint:<br />

^Tlie Opportunities for Fresh<br />

Growth Lie Ahead'<br />

By ARTHUR B. KRIM<br />

Preiident, United Arliits<br />

The independent<br />

producer has been<br />

the mainstay of United<br />

Artists ever since<br />

the company was<br />

Jf. founded 41 years ago<br />

"to improve the artistic<br />

standards of<br />

the photoplay industry<br />

and to market<br />

photoplays in the in-<br />

^^^''^^t of the artists<br />

Arthur B. Krim<br />

who create them."<br />

The 1919 flavor of these guiding principles<br />

has an old-fashioned ring, but they<br />

are no less valid for the United Artists of<br />

today than when they were first set<br />

down by the founders of the company.<br />

Taken a step further, they underscore the<br />

mutuality of interests that has been the<br />

cornerstone of the independent producer's<br />

relationship with United Artists down<br />

through the years.<br />

Our continuing growth over the past<br />

several years is the result of putting into<br />

practice this very same business formula.<br />

By encouraging as many creative independent<br />

producers as possible to make as<br />

many quality films as possible, we have<br />

been able to follow an upward curve of<br />

growth. Through the contributions of<br />

these creative artists, we have been able<br />

to achieve and sometimes exceed our<br />

planned program of development and expansion.<br />

We at UA are confident that opportunities<br />

for fresh growth lie ahead. Our present<br />

inventory of quality films is the finest<br />

in company history. Between now and the<br />

end of the year, we will release no less<br />

than ten double-"A" features, films which<br />

present a superb concentration of important<br />

talent. On the basis of projects already<br />

under way and others in advance<br />

development stages, there is every reason<br />

to anticipate continuation of the company's<br />

expansion in the years immediately<br />

ahead.<br />

Our ability to deliver an increasingly<br />

larger product program to the nation's and<br />

world's exhibitors is based on production<br />

agreements in depth, a sound financing<br />

pattern and a progressive buildup in annual<br />

revenues. Another important factor of<br />

our corporate growth has been the very<br />

real contributions of our greatly expanded<br />

television, music, records and Lopert films<br />

subsidiaries.<br />

But the real key to our success story<br />

has been our family of independent creative<br />

artists. These are the men who develop<br />

a property, recruit a cast and crew and<br />

transform a script into an entertainment<br />

package that will attract mass audiences<br />

around the globe. In large measure, we<br />

have been able to attract the industry's<br />

finest creative artists to our family of independent<br />

producers through our policy of<br />

granting complete creative autonomy and<br />

latitude. Once a basic agreement has been<br />

reached on the property and cast, the<br />

producer is given absolute freedom to<br />

follow his own instinct, experience and<br />

taste.<br />

The procedure has proved most effective<br />

and has helped to attract more and more<br />

independents to United Artists. Our filmmaking<br />

relationships, which have steadily<br />

expanded each yeai-. now encompass almost<br />

70 of the industry's outstanding producers<br />

and star-producers. With these<br />

broadening commitments and the gains<br />

in revenues that they represent, we have<br />

been able to expand our sales and merchandising<br />

services in both the domestic<br />

and foreign territories.<br />

In the years ahead, we will concentrate<br />

on feature programs presenting the very<br />

best of stars and properties. Recent experience<br />

has shown that outstanding pictures<br />

arc earning bigger grosses than ever<br />

before. Accordingly, our product programs<br />

will contain a greater and greater number<br />

of blockbuster attractions with the emphasis<br />

on supplying exhibitors with a steady<br />

flow of films with big boxoffice potential.<br />

One Strong National Organization<br />

The urcalcsl mcnacps to llw |iio(irr» ..f<br />

this industry are not the Hifference.« that<br />

exist hetween individuals and which arise<br />

frcini trade dealin^^s within the industry liul<br />

"Ul-ide forces that are cdnslanlly aiming:<br />

harli- at it: the lenisjalcirs who seek to<br />

choke il with excessive taxation; the professional<br />

reformers who seek to throttle it<br />

the ambitious politicians who seek to control<br />

it.<br />

.\s we have said before, this industry- needs<br />

exhibitor leadership that will lead il. Il need-<br />

ONK sinint; nalional exhiliilor organi/ation<br />

that will work for it and nut pull apainst il.<br />

And such an oiRanization needs the financial<br />

structure that will cnahli- il properly to defenri<br />

the industry ajiainsi any of the onslaughts<br />

of those who seek to destroy or In<br />

any way endanger il. It needs the complete<br />

unity of its exhibition branch that it may<br />

fighl for and gain its riphls politically, publicly<br />

and socially.<br />

BKN .SHI.VKN in Boxokh. t<br />

.liiK 7. I'l.U<br />

Joseph E. Levine<br />

I<br />

Continued from page 56<br />

ments to lure people into the theatre. Once<br />

there, as you and I know, the audience will<br />

circulate news of a good picture.<br />

The market for salable merchandise is,<br />

and always will be there, but that extra<br />

bit of imagination—that makes for the extra<br />

sell— is certainly necessary for ultimate<br />

success.<br />

Let me cite a few examples. First,<br />

when the automobile business began to decline<br />

a few years ago. the master minds in<br />

Detroit toyed with the idea of the small<br />

compact car. The European influence took<br />

over here. Now the small car is with us<br />

and sales are tremendous. Detroit is still<br />

selling a car. but they are merchandising<br />

it differently. So. too, when the sales of<br />

the record industry began to slacken, the<br />

78 rpm disk was replaced by the 45 and<br />

33 rpm. Overnight record sales boomed,<br />

and they have never been higher than<br />

they are today. There is an endless list of<br />

products outside our industry that are being<br />

packaged and promoted differently<br />

every day. Think of stereo record player.-,<br />

quick lather for shaving, spray polish, etc<br />

It is crystal clear today that you cannot<br />

continue selling motion pictures successfully,<br />

if they are sold the way they were<br />

years ago. They must be packaged differently,<br />

sold differently, merchandised<br />

differently and exploited differently.<br />

This situation will always exist. In ten<br />

years from now. no matter how we change,<br />

we will have to change again and keep<br />

changing to inake our product continually<br />

different and appealing to the public.<br />

Many a good picture has died because of<br />

this lack of change and many, many more<br />

will fall by the wayside unless we continue<br />

|<br />

to sell with imagination.<br />

The hard sell has worked for me over<br />

'<br />

the last quarter of a century in this<br />

wonderful business. And I believe that I<br />

will continue to sell that way—but with<br />

'different approaches—as the years go on.<br />

To cite more examples of how and what I<br />

will be doing would, at this point, be superfluous.<br />

We are all showmen, no matter i<br />

"'hat end of things we are in. The exhih'-<br />

'<br />

tors in towns and cities are also showmen<br />

—or they should be—when they get a<br />

picture that has all of the potential ineredients<br />

of bringing in the boxoffice gold<br />

'<br />

The distributor is also a showman and si<br />

is the producer who originally put the<br />

-show together.<br />

Showmanship should be the focal point<br />

of everyone's operating scheme. It is a<br />

prerequisite for successful motion pictures.<br />

And the houses that have been forced to<br />

close during these past years could be bark<br />

doing capacity business—the public demand<br />

is definitely that great.<br />

Merchandising for the future? You bet<br />

there will be merchandising for the future<br />

—and there better be plenty of it—because<br />

the public expects to be sold, and sold<br />

hard. All of us want to be sold, and although<br />

we can't forget what Barnum said,<br />

they're just waiting for us to bring them<br />

back—back to the movies, in droves.<br />

58<br />

BOXOFFICE July 25. 1960


Compactness and Flexibility<br />

Key Changes in Operation<br />

By<br />

MILTON RACKMIL<br />

President, Universal Pictures<br />

The change in the<br />

pattern of operations<br />

in Universal Pictures<br />

during the past three<br />

years was due to a<br />

basic belief that the<br />

best approach to the<br />

solution of our particular<br />

problems was<br />

to pursue a policy of<br />

compactness and<br />

flexibility.<br />

Milton Rackmil<br />

We firmly believe<br />

that the ability to isolate our particular<br />

problems in both production and distribution<br />

has brought about a complete<br />

revitalization of the company. It was the<br />

recognition of the necessity for complete<br />

flexibility in production, marketing and<br />

merchandising of our product that enabled<br />

us to survive the difficult days of the past<br />

three years and to emerge to our present<br />

industiT status.<br />

This meant breaking with many of the<br />

precedents of the industry. In order to<br />

achieve compact flexibility in our operations,<br />

we found it necessary to make drastic<br />

changes which were not only unprecedented<br />

for us but in the annals of the industry<br />

as well. Before we could even plan<br />

our future it became necessary to change<br />

our basic objective and switch from a<br />

manufacturer of mass-produced merchandise<br />

to that of a specialty manufactuier<br />

of custom-made product. This change in<br />

outlook no longer made it necessary for<br />

us to own production facilities but, rather,<br />

required uninterrupted access to these facilities<br />

when they were needed. We therefore<br />

sold our studios with the heavy drain<br />

of overhead on our resources and leased<br />

back the facilities we estimated we would<br />

require in our new method of production.<br />

This was a new departure in our industry<br />

but not new in any sense in American<br />

business life.<br />

Reevaluated Operation<br />

Also for the number of top pictures we<br />

intended to have available for distribution<br />

we had to reevaluate the operation<br />

of our distribution system which had<br />

been geared to handle the release of 35 or<br />

more program pictures a year. In the<br />

course of this reevaluation, we streamlined<br />

our domestic distribution organization establishing<br />

ten parent offices and 21 sales<br />

offices rather than full-fledged exchanges.<br />

This enabled us to handle the big pictures<br />

with the greatest possible efficiency. It<br />

Opportunities of the Future<br />

Overshadow the Challenges<br />

JACK L WARNER<br />

By<br />

tures, to be produced, directed and enacted<br />

President, Warner Bros.<br />

by Warner personnel. We will, as in the<br />

I am by nature an past, welcome independent producers with<br />

optimist and a confirmed<br />

believer in<br />

outstanding properties and casts, affording<br />

them our production and distribution<br />

facilities.<br />

motion pictures, with<br />

This open door to top talent<br />

policy will<br />

which I have been<br />

be pursued as it has been during<br />

the past.<br />

associated through all<br />

of the years they<br />

Same Production Level<br />

have been served by The number of pictures to be produced<br />

BoxoFFiCE. Consequently<br />

I am confion<br />

many factors, most important of which<br />

in future years will, of course, depend updent<br />

that problems of will be public demand. As presently envisioned,<br />

our schedule for 1960-61 will ap-<br />

our industi-y will<br />

Jock L. Warner continue to be solved, proximate that of the preceding year. We<br />

as grave issues of the past have been satisfactorily<br />

resolved.<br />

currently have four outstanding productions<br />

before the cameras, "Sunrise at<br />

Warner Bros, is proceeding with an important<br />

production program which will ex-<br />

"Splendor in the Grass," with preparations<br />

Campobello," "Parrish," "Fanny" and<br />

press not only our confidence in the worldwide<br />

appeal of superior motion picture the months immediately ahead.<br />

far advanced for at least six others in<br />

entertainment but our faith in the gifted As always, our aim will be to produce<br />

people of many skills who create that entertainmentcally<br />

bigger productions. The only size<br />

better pictures—but not necessarily physi-<br />

Our studios will continue to be the primary<br />

source of Warner Bros, motion pic- quality<br />

gauge in which we are interested is the<br />

measurement.<br />

al.so effected required economies.<br />

Significantly our estimation of the situation<br />

was completely justified in events<br />

that followed which have seen pictures<br />

like "Imitation of Life," "Pillow Talk,"<br />

and, now, "Operation Petticoat" roll up<br />

the biggest grosses in the history of the<br />

company. We realized, too, that our customers<br />

require more than 12 pictures a year.<br />

In this respect, we have aggressively pursued<br />

additional productions for release<br />

either directly from our own resources or<br />

from the outside. This has enabled us to<br />

release an average of 22 pictures per year<br />

during this period. We will continue to follow<br />

this policy.<br />

Attracted<br />

Independents<br />

Equally as important, under our new<br />

production format and streamlined system<br />

of distribution, we attracted some of<br />

the most important independent producers<br />

and actors in our industry not only for<br />

an initial picture but for a continuing<br />

relationship since we were able to offer<br />

them attractive deals and deliver gro.sses<br />

beyond their fondest expectations. Our<br />

current and future record of independent<br />

production deals speaks for itself.<br />

Because of our new flexibility and compactness,<br />

Universal is now able to adjust<br />

itself decisively and quickly to any new<br />

trends within the motion picture industry<br />

or in the economic changes which may<br />

affect the entire entertainment and recreation<br />

habits of people throughout the<br />

world.<br />

We will continue to seek new talent and<br />

offer opportunities for young players to<br />

develop into boxoffice personalities. During<br />

the past year, we have been exceptionally<br />

successful in introducing to the screen<br />

actors and actresses who have demonstrated<br />

star potentialities and won immediate<br />

popularity with the public.<br />

Confidence in Young Stars<br />

At this writing, three of them, Troy<br />

Donahue, Diane McBain and Shirley<br />

Knight, and a fourth new discovery Sharon<br />

Hugueny, are appearing in "Parrish" with<br />

a number of well-established stars. In addition,<br />

there are others in whom we have<br />

great confidence, including Angle Dickinson<br />

who already has been seen in several<br />

pictures, Roger Moore and a new young<br />

stage star Horst Buchholz who will be seen<br />

in Joshua Logan's production of the stage<br />

hit, "Fanny."<br />

Just as we are developing new acting<br />

talent for the future, we are continuing<br />

technical research and advances, a field in<br />

which Warner Bros, prides itself upon<br />

leadership extending back to the introduction<br />

of the talking motion picture.<br />

In short, looking at the future with<br />

realistic optimism we see the opportunities<br />

overshadowing the challenges, and<br />

will proceed with enthusiasm to keep motion<br />

pictures a going, growing medium of<br />

entertainment and enlightenment.<br />

BOXOFFICE July 25, 1960 59


I<br />

And now, gentlem:<br />

with all the love<br />

motion<br />

]:<br />

companj<br />

than<br />

opening cl<br />

IWl<br />

FIRS']


.<br />

of the box-office,<br />

company can have for a<br />

jture, with aU the pride a<br />

|;an express on a printed<br />

ind with more eagerness<br />

las ever accompanied the<br />

•Warner Bros, attraction . .<br />

Announce The<br />

R-eserved-Seat<br />

aagements of...


A SCHAR<br />

A story of love, a story cl<br />

marriage and kids. It ij<br />

tears. It is drama. It:!<br />

courage. It is an entertaii<br />

like no other since tb<br />

you exhibited a motior<br />

It<br />

stars Ralph Bellamy sH^SSSr.R Gri


.<br />

ODUCTION<br />

iappiness. It is<br />

iughter through<br />

^votion. It is<br />

lent experience<br />

py<br />

icture . .<br />

first time<br />

First at the PALACE N.Y.<br />

September 28<br />

The BEVERLY Los Angeles<br />

September 30<br />

The GARY Boston<br />

October 5<br />

The MARINA San Francisco<br />

October 6<br />

The UPTOWN Washington, D.C.<br />

October 6<br />

'^-<br />

son-oo^ire- CO starring Hume Cronyn • Jean Hagen Technicoioi n


I<br />

HEN.<br />

1920<br />

• • It was the year the<br />

movies grew up<br />

when exhibitors first<br />

organized<br />

By AL STEEN<br />

. . . serials were at the height of popularity . . .<br />

trade practices were already a source of friction<br />

. . . and Ben Shiyen founded The Reel Journal.<br />

in 1920, Ben Shiyen sat down<br />

at his typewriter in Kansas City<br />

to prepare the first issue of a regional<br />

tradepaper which was to grow into<br />

the present-day <strong>Boxoffice</strong>, the motion<br />

picture industry was as different in its<br />

general makeup as was Volume 1, Number<br />

1 of The Reel Journal when compared<br />

vi.ii today's well-known publication. Anu<br />

yet. in some respects, the problems of both<br />

Shlyen's first paper and the film industry<br />

were similar in that they both sought to<br />

enlighten and entertain, each encountering<br />

and overcoming difficulties as they<br />

grew in stature.<br />

What was going on in the film industry<br />

in 1920? What were industryites talking<br />

about? What did they see for the future?<br />

Who were the stars?<br />

Before getting into the trade practices of<br />

the day, let's take a look at the top players<br />

of 1920. many of whom today's fans have<br />

never heard. Among the feminine stars<br />

there were Elsie Ferguson, Marguerite<br />

Clark, Mary Miles Minter, Alice Brady,<br />

Gail Kane, Doris Kenyon, Evelyn Greeley.<br />

June Elvidge. Lucille Stewart. Louise Huff.<br />

Alice Joyce, MoUie King, Mary Pickford,<br />

Sylvia Breamer, Virginia Pearson, Mabel<br />

Normand, Madge Kennedy, Pauline Frederick,<br />

May Allison. Blanche Sweet, Texas<br />

Guinan, Lois Wilson, Enid Bennett, Doris<br />

May and Baby Marie Osborne.<br />

And the men: Romaine Fielding, Mitchell<br />

Lewis, E. K. Lincoln, Sheldon Lewis,<br />

Herbert Rawlinson, Will Rogers, Tom<br />

Moore. Harry Morey. Tom Santschi. Eugene<br />

O'Brien. Henry B. Walthall. Conway Tearle,<br />

William S. Hart. Douglas Fairbanks. Charles<br />

Chaplin, Earle Williams, Robert Wai-wick.<br />

Charles Ray. King Baggott, Tom Mix,<br />

Douglas McLean—to name a few of the<br />

better-known 1920 stars.<br />

As for trade practices, the big news of<br />

the day was the establishment of the open<br />

or .selective booking policy. In a sense history<br />

is repeating itself today. The government<br />

antitrust suit decisions of the late<br />

1940s eliminated blockbooking which had<br />

returned as a normal practice in the lat*<br />

1920s. The selective policy was hailed and<br />

condemned by exhibitors in 1920, even<br />

though it was believed the plan would result<br />

in better pictures.<br />

What Is now called a "new trend" toward<br />

Independent production was at the<br />

height of its earlier development In 1920.<br />

dating back to the beginnings of the industry<br />

when virtually all picture productions<br />

were made by independent producers<br />

—Selig. Robertson-Cole. Triangle. Hodkinson,<br />

Vitagraph, Universal, Pathe and<br />

others. There were more than 30 companies<br />

which handled independent product<br />

exclusively in 1920.<br />

And what about product? Was there a<br />

shortage? More than 500 pictures were<br />

turned out that year and some of the<br />

titles might bring smiles and snickers today,<br />

such as "Are You L?s.illy Married?"<br />

"Souls Redeemed." "Playthings of Passion."<br />

"What's Your Husband Doln??" "Life's a<br />

Funny Proposition" and "Soul Without<br />

Windows," to name a few.<br />

The coming of Prohibition in 1920 provided<br />

interesting observations by people in<br />

all segments of the industry. Prohibition<br />

was hailed by a majority of industry personnel<br />

as a boon to business, with special<br />

stress on the belief that the exit of the saloons<br />

would bring greater attendance to<br />

the boxoffices. One top distribution executive<br />

was quoted publicly as saying that<br />

Prohibition would create a tremendous<br />

thirst—for moving pictures. An exhibitor<br />

in the northwest stated that his business<br />

had increased 50 per cent after the saloons<br />

closed. The general opinion was that the<br />

money formerly spent on alcoholic beverages<br />

would be channelled to the motion<br />

picture theatre. It should be noted, how-<br />

Succcsstul Exhibitors<br />

^Sf;' Have secured dates on First<br />

^S) National Attractions for the (<br />

^^"^ Holiday Season.<br />

TREAT your patrons<br />

Xmas by giving them a<br />

SPECIAL ATTRACTION<br />

We &ui^est the following produc-<br />

Nomads of the North<br />

Dinly<br />

In the Heart of a Fool<br />

Go and Cci It<br />

The Jack Knife Man<br />

Twin Beds<br />

The River's Knd<br />

Don't Ever Marry<br />

45 Minutes from Broadway<br />

Peaceful Valley<br />

N


NATIONAL SCREEN<br />

congratulates<br />

BEN SHLYEN<br />

on the<br />

40th Anniversary<br />

of the<br />

publication<br />

of<br />

<strong>Boxoffice</strong><br />

nnnonni^l^<br />

^CW


I<br />

—<br />

40 Years From Now<br />

'Oscar' Will Still be a<br />

Symbol of Achievement<br />

By B. B. KAHANE<br />

Preiident,<br />

Academy of Motion Picture Arts and Sciences<br />

UN<br />

the 40 years since <strong>Boxoffice</strong> was<br />

founded, the motion picture industry<br />

has grown from a creator of flickering<br />

oddities into a vast<br />

international entertainment<br />

force.<br />

And. during 33 of<br />

these years, the<br />

Academy of Motion<br />

Picture Arts and<br />

Sciences has played<br />

an eve r-increasing<br />

role in this steady<br />

growth.<br />

What the next 40<br />

years holds in store B. B. KAHANE<br />

for the industry is impossible to foresee,<br />

but it is safe to assume that the motion<br />

picture's role in entertainment will continue<br />

to gain in importance and that its<br />

Academy will continue to make a significant<br />

contribution to this gain.<br />

The category titles may include terms<br />

completely foreign to us today, but the<br />

honor of receiving an "Oscar" will serve<br />

as a stimulus for improvement to the film<br />

editor and soundman, no matter by what<br />

exotic name he may be called in the 21st<br />

Century.<br />

Technological changes, often stimulated<br />

by awards of merit, will undoubtedly take<br />

place in all phases of the industry. All five<br />

senses may be required of the motion picture<br />

viewer of the year 2,000.<br />

Space ships orbiting around the earth<br />

may project images simultaneously into<br />

thousands of theatres.<br />

And the theatres of the future probably<br />

will be completely different from anything<br />

we can now envision.<br />

But the Academy is a dynamic organization<br />

which continually adjusts to<br />

changes which occur in the motion picture<br />

industry as a whole.<br />

Just as the "Sound" Award was not<br />

given until the 3rd Annual Academy<br />

Awards, the "Space-Language Film"<br />

Award may not be presented until the<br />

103rd ceremonies.<br />

Of one fact I am confident, however<br />

motion pictures still will be an integral<br />

part of the lives of our children and<br />

grandchildren.<br />

While the Academy continues to stimulate<br />

this advancement through recognition<br />

of outstanding achievements, it will certainly<br />

also continue as the most important<br />

single source of promotion for the motion<br />

picture as an art form.<br />

Every year, the Awards Show sets a new<br />

record for newspaper and magazine coverage<br />

and television viewing. The rating<br />

services report that 22 per cent more people<br />

saw this year's Awards program than<br />

the 1959 show.<br />

With the enlarging of the communications<br />

channels, it is no starry-eyed dream<br />

that more than a billion persons will witne.ss<br />

the 43rd Annual Academy Presentations.<br />

The First Motion Picture Academy Awards<br />

In May 1929, (he Academy of Motion<br />

Picture .Arts and Sciences presented its<br />

(irsi awards, honoring best performers and<br />

c raftsmen of the 1927-1928 season.<br />

First<br />

.V wards winners were:<br />

lii-sl Picture: "Wings" ( Paramount I<br />

Itest .\ctress: Janet Gaynor in ".S-venth<br />

ll.a%cn" (Fox<br />

Best .\ctor: Emil Jannings in "The Way<br />

..( All Flesh" (Paramoimll<br />

llesl Director: Frank Bor/.age for "Seventh<br />

Heaven"; Lewis Milestone for "Two .\rabian<br />

Knitihts" (United .Artists) Two Auards<br />

Made.<br />

Best Original Writing: Ben Hecht for<br />

"I nderworld" I Paramount I<br />

Best Writing .Adaptation: Benjamin Glazer<br />

for ".Seventh Heaven." (^onjerrrd Only Onre.<br />

Best An Direction: William Cameron<br />

\Ienzies for "The Tempest" and "The Dove"<br />

(United Artists).<br />

Best Sul.-Tillc Wrilins:: .lo^.pli W. Farnham<br />

for "Telling the World" ami "Fair<br />

Co-Ed" (MOM).<br />

Special Awards: Warner Bros., for proihicin);<br />

"The Jazz Singer," first talking piclure.<br />

Charlie (Ihaplin for producing "The Circus"<br />

ny Award Winner: "Wings"<br />

t, Buddy Rogers<br />

Abram F. Myers<br />

'Continued from page 34)<br />

toll TV in the United States will be by<br />

cable rather than by air.<br />

The question then narrows down to<br />

this: If toll TV by cable emerges from<br />

t.ic iJicsciiL luriiiou, what, pan \%ui i-ne iiie-<br />

^i,»u owners piay m its ueveiopment and<br />

operation?<br />

Exhibitors Should Enter Field<br />

It was a prominent exhibitor who<br />

made tne erpenmeni in BariiesvUle.<br />

ills experience may aiscourage ota^rs iiow.<br />

giving it a test, although he himself says<br />

it was not conclusive. But if the public<br />

should display a yen to see fresh movies<br />

in tne home and to pay through the nose<br />

for the privilege, then exhibitors will prot.cL,<br />

uieir aituaLions oy going inio iius new<br />

business, either alone or in company with<br />

fellow townsmen. Whether modern-day exhibitors<br />

can successfully cope with such<br />

radical innovations depends upon a resurgence<br />

of the pioneering spirit. The<br />

men who formed Allied States Ass'n were<br />

pioneers of the business who inherited<br />

from their progenitors such valuables as<br />

character, courage, self - reliance and<br />

boundless energy. Their faith and vision<br />

led them to build theatres where none<br />

existed before, and brought them through<br />

the dark depression of the 1930s without<br />

a whimper.<br />

I hope I am not dwelling in the past<br />

when I confess it is my recollection of the<br />

fortitude and resourcefulness of the oldtimers<br />

that encourages me to think their<br />

successors can emerge triumphant from<br />

their present difficulties. Some are the<br />

sons of distinguished showmen and are<br />

showing remarkable fortitude in times of<br />

adversity. It is a tribute to them that the<br />

many theatre closings have been due to<br />

dire necessity and not to panic. If the<br />

motion picture business can be preserved<br />

in its present mold, I am confident they<br />

will hang on and ao their part. If changes<br />

are inevitable, I am sure they will conform<br />

to them and continue in the parade.<br />

Confident of the Future<br />

The reader may think there is little evidence<br />

to support these hopeful views, and<br />

that is so. But if the best guide to the future<br />

is the past, then I am confident that<br />

the people will find their way back to the<br />

theatres. There and only there can they<br />

find pictures projected and sound reproduced<br />

as they should be. Moreover, there is<br />

something deeply imbedded in human nature<br />

that influences my judgment in this<br />

connection. Pour walls and a ceiling, even<br />

though they constitute the dearest spot on<br />

earth—the home—can become a prison<br />

and a bore if one is confined there and<br />

never goes out. The desire to step out and<br />

to see and be seen still smolders in the<br />

breast of that vain and gregarious creature<br />

known as man.<br />

66<br />

BOXOFFICE July 25. 1960


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28 Years of Industry ServicG<br />

By the Blue Bibbuu Award<br />

The National Screen Council<br />

Has Been Boosting<br />

Good Family Pictures for Nearly Three Decades<br />

VELMA WEST SYKES<br />

By<br />

Chairman, Notional Screen Council<br />

NE OF the great contributions Ben Shlyen has made<br />

in the last 40 years to the motion picture industry<br />

is due to his dedication to the importance of the family<br />

entertairmient picture. His establishment of the BOXOF-<br />

FICE Blue Ribbon Award in March of 1932 was in line<br />

with his feeling that a large segment of motion picture<br />

production should be aimed at family audiences. For it<br />

was whole families, and their early interest in motion pictures,<br />

which made the industry grow and become the giant<br />

it is in the entertainment world today.<br />

Have Kept Up Active Interest<br />

Established awards are prestige builders in any field<br />

and have become standard practice to point up merit.<br />

When an award has been going on for 28 years as a<br />

monthly feature, as has the BOXOFFICE Blue Ribbon<br />

Award, it becomes traditionally valuable. As an index of<br />

family entertainment at its best, the Blue Ribbon Awards<br />

have kept up active interest by promoting this particular<br />

field of production. Censorship has a negative approach to<br />

the problems of good taste in motion pictures, whereas<br />

Blue Ribbon Awards have a positive effect on screen<br />

product.<br />

When, in the spring of 1932, this recognition of the best<br />

in family pictures began, the self-regulatory Production<br />

Code Administration had not been fully established. However,<br />

many in the industry had been working toward some<br />

kind of self-imposed regulation to avoid political censorship.<br />

So the climate of opinion in the motion picture production<br />

field and among patrons was such that any device<br />

which called attention to wholesome entertainment values<br />

was a step in the right direction.<br />

The formation of a Council to select the winner of the<br />

Blue Ribbon Award each month resulted in the National<br />

Screen Council, originally composed largely of exhibitors.<br />

Then it began to be apparent that in order to have a<br />

representative group, large segments of the public should<br />

be included. So the Council began building up by invitations<br />

to motion picture editors of newspapers and magazines<br />

all over the United States, to radio commentators,<br />

and to representatives of civic, educational and women's<br />

club groups. Exhibitor organizations are also represented<br />

but now constitute only one section of the present 328<br />

members who comprise the Council.<br />

Membership of Council is Varied<br />

Breaking this down we find 144 editors, 15 radio and TV<br />

commentators, 145 representatives of motion picture councils,<br />

civic, educational and women's club groups, 24 exhibitor<br />

organization spokesmen. It can be readily seen that<br />

this is a comprehensive, cosmopolitan and democratic approach<br />

to obtaining an objective analysis of currently<br />

playing product.<br />

In BOXOFFICE'S 35th Anniversary issue of July 2, 1955,<br />

Blue Ribbon Award winners had shown a combined boxoffice<br />

score average of 140 per cent, 40 per cent over the<br />

100 per cent of normal business. Since that date there<br />

have been 60 more Blue Ribbon pictures and they still<br />

average a little better than 140 per cent at the boxoffice.<br />

None was below average in scoring and 16 did better<br />

than 200 per cent, two did better than 300 per cent, so<br />

the family picture is still a business-builder. Exhibitors can<br />

still think of it as the bread-and-butter factor in their<br />

business.<br />

The constant threat of censorship has made such efforts<br />

as have been put forth by the Blue Ribbon Awards of increasing<br />

value. Each member of the National Screen Council<br />

represents many others besides himself. Motion picture<br />

editor members are in a position to publicize the picture's<br />

family entertainment value when it is a Blue Ribbon Award<br />

winner. Likewise, radio and TV commentators bring up<br />

the matter of the Award to their listeners. Representatives<br />

of film councils, civic and educational organizations take<br />

the word to their various groups—and bring back reactions,<br />

as well. NSC members from exhibitor organizations<br />

are able to sound out, not only boxoffice results from<br />

playing family-type pictures, but the amount of goodwill<br />

engendered by establishing standards in a community<br />

that make it unnecessary for parents to worry about what<br />

their children are being exposed to in the local theatres.<br />

Most Comprehensive Opinion Poll<br />

The Screen Council's membership is such that the<br />

monthly comment page of the reprint sent out each month<br />

to members has been called the most comprehensive<br />

opinion poll about current motion pictures in the country.<br />

Those who have long been on the roster value their membership,<br />

as indicated by this letter of July 3, 1959 from<br />

Sawyer Folk, chairman of the Drama Department at Syracuse<br />

University:<br />

"I have just returned from a four months Department<br />

of State assignment to the Near East. In consequence, I<br />

have not been able to send in the monthly ballot for the<br />

Blue Ribbon Awards. However, I am still very much interested<br />

and hope I will be kept on the National Screen<br />

Council.<br />

"I had a very exciting and profitable time visiting Spain,<br />

Italy, Greece, Turkey, Cyprus and Israel. It was the first<br />

time I had visited a number of these countries."<br />

Last month Bert Reisfeld, Hollywood correspondent for<br />

the German Press, penned this note on his June ballot:<br />

"I will be in Europe for the summer; please do not take<br />

me off your list as I'll be voting again in the fall."<br />

Then there was this letter from Mrs. Fred Hire of Fort<br />

Top Winners of Blue Ribbon Awards<br />

Awards Won<br />

Company METROGOLDWYN-MAYER 93<br />

Producers PANDRO S. BERMAN 14<br />

WALT DISNEY 14<br />

Director MERVYN LcROY 11<br />

Actor SPENCER TRACY 19<br />

Actress KATHARINE HEPBURN 9<br />

Writers FRANCES GOODRICH 7<br />

ALBERT HACKETT 7<br />

68 BOXOFFICE July 25. 1960


. . Members<br />

. .<br />

Wayne, Ind., state president of the Indorsers oi Photoplays.<br />

Dated January 12, 1960, it says in part:<br />

"Thank you very much for the 1960 membership card.<br />

It is a privilege and an honor to be one of the many who<br />

help select the motion picture each month that is given<br />

the Blue Ribbon Award . of the Indorsers see<br />

all the first-run pictures through the courtesy of theatre<br />

managers who issue us passes. This means we can publicize<br />

these pictures to the greatest extent, and do so both<br />

in Fort Wayne and Allen County.<br />

Also Sponsor Junior Indorsers<br />

"We also sponsor the Junior Indorsers, a membership<br />

of 16 students from four high schools. Incidentally, to be<br />

members, they must be 'A' students. They also see all<br />

first-run pictures with passes, then post lists in their<br />

schools.<br />

"We have the ministerial groups interested and post<br />

lists in our public library. As motion picture chairman of<br />

the 12th District of the Indiana Federation of Women's<br />

Clubs and the Allen County Federation of Clubs, it is my<br />

duty to send all publicity to six counties and 45 clubs.<br />

Our indorsements appear each week in our local papers.<br />

We hove "parents who tell us they look for these before<br />

sending their children to the movies."<br />

Another group with widespread influence is the Motion<br />

Picture Council for Brooklyn, represented by its president,<br />

Mrs. George H. Sutcliffe. In a letter dated January I of<br />

this year, she writes:<br />

"My Motion Picture Council members join me in sending<br />

you and Mr. Shlyen every good wish for 1960 and thank<br />

you for my I960 membership card. I had the privilege of<br />

previewing 'Ben-Hur' and immediately got busy contacting<br />

presidents of some 40-odd organizations, telling them<br />

that we recommend the film and suggesting they go in<br />

groups to see it. They promised to do so. As you know,<br />

we have been serving the public since 1932 and hove<br />

become more or less an information center in the community."<br />

Among our members is a mother-daughter team which<br />

does not always function as a unit, for the two do not<br />

always vote for the same picture. Mrs. A. L. Murray, a<br />

Kappa Kappa Gamma of Long Beach, and her daughter<br />

Elisabeth, who is affiliated with the Long Beach Teachers<br />

Ass'n, sent this note last January to acknowledge the<br />

annual membership card sent out:<br />

Ask for Endorsement of Films<br />

"Again, thank you most sincerely for the privilege of<br />

being a small part of the Screen Council. Friends say that<br />

membership on the Council keeps us in a highly critical<br />

attitude—but I notice they ask us to recommend films for<br />

them to see!"<br />

Members of casts and production staffs of Blue Ribbon<br />

Award winning pictures express their appreciation upon<br />

receipt of Blue Ribbon plaques with these typical remarks,<br />

gleaned from a file of letters received:<br />

"Thank you very much for the February BOXOFFICE<br />

Blue Ribbon Award for 'On the Beach.' I really appreciate<br />

it and shall display it with great pride."—Stanley Kramer.<br />

"It is this kind of commendation that makes a director's<br />

job worthwhile. Please convey my deepest thanks to members<br />

of the National Screen Council."—Frank Borzage .<br />

"I am extremely proud of this Award and I thank you with<br />

all my heart for granting it to me. I hope to go one day to<br />

America and tell you by word of mouth how much I appreciated<br />

it."—Pierre Boulle.<br />

"You can rest assured that the plaque now has a place<br />

of honor in my home."—Rossano Brazzi ... "I am deeply<br />

honored by the Award and shall be very happy to get it."<br />

—Oscar Hammerstein II.<br />

"I was so thrilled to have a BOXOFFICE Award for<br />

The King and I.' It makes my second, the first time for<br />

'King Solomon's Mines'—and so now I have two plaques<br />

Ail-Time Blue Ribbon Award Favorifes<br />

Best Years of Our Lives, The (RKO) August, 1948<br />

Big Fisherman, The (BV) November, 1959<br />

Cheaper by the Dozen {20th-Fox) May, 1950<br />

Diary of Anne Frank, The (20th-Fox) Augusf, 1959<br />

David Copperfield (MGM) January, 1935<br />

Friendly Persuasion, The (AA) November, 1956<br />

Going My Way (Para) August, 1944<br />

Good Earth, The (MGM) August, 1937<br />

Greatest Show on Earth, The (Para) July, 1952<br />

How Green Was My Volley (20th-Fox) January, 1942<br />

I Remember Mama (RKO) April, 1948<br />

Jolson Story, The (Col) January, 1947<br />

King and I, The (20th-Fox) July, 1956<br />

Little Women (RKO) December, 1933<br />

Miracle on 34th Street (20th-Fox) July, 1947<br />

Mr. Deeds Goes to Town (Col) April, 1936<br />

Mrs. Miniver (MGM) September, 1942<br />

Mutiny on the Bounty (MGM) November, 1935<br />

Old Yeller (BV) February, 1958<br />

Robe, The (20th-Fox) October, 1953<br />

Seven Brides for Seven Brothers (MGM) October, 1954<br />

Shaggy Dog, The (BV) April, 1959<br />

Snow White and the Seven Dwarfs (RKO) February, 1938<br />

State Fair (20th-Fox) February, 1933<br />

Ten Commandments, The (Para) January, 1959<br />

Toby Tyler (BV) March, 1960<br />

Wizard of Oz, The (MGM) September, 1939<br />

Yearling, The (MGM) June, 1947<br />

to be proud of on my office wall at home! I sincerely hope<br />

I can collect a few more."—Deborah Kerr.<br />

"The BOXOFFICE Blue Ribbon Award for The Big<br />

Fisherman' is framed and proudly displayed in my of-<br />

Lee.<br />

fice."—Rowland V.<br />

"I am so grateful to the members of the National Screen<br />

Council, and thank them for the honor they do me by their<br />

Award."—Laurence Olivier.<br />

"As one of the screenplay writers of The FBI Story,' I<br />

am grateful to Boxoftice and the National Screen<br />

Council for my Blue Ribbon Plaque just received. My previous<br />

one was for the screenplay of 'So Big' and has been<br />

highly prized by me—as this new plaque shall also be.<br />

The wide cross-section of American opinion represented<br />

by NSC makes its Awards especially important to creative<br />

members of the motion picture industry."—John Twist.<br />

"Just returned from my vacation to receive a most wonderful<br />

birthday present: your award for my work on 'Gunfight<br />

at the O.K. Corral.' I'm going right out and have it<br />

Permaplaqued and give it a place of honor on my office<br />

wall, with hopes it has lots of brothers and sisters in the<br />

years to come."—Leon Uris.<br />

In this age of specialization, it must not be expected<br />

that all motion pictures will be aimed at the same type of<br />

audience. But the three-fold principle drafted 28 years ago<br />

when the Blue Ribbon Award program was started still<br />

typifies its objectives. These are:<br />

1. To encourage the production of motion pictures with<br />

appeal to the mass of regular patrons of all ages.<br />

2. To foster a greater public appreciation of the more<br />

wholesome type of motion picture entertainment.<br />

3. To stabilize motion picture attendance on a higher<br />

average level.<br />

Thus, we recognize the efforts of those producers and<br />

directors who have kept the family audience in mind. We<br />

thank the National Screen ' Council members who have<br />

given their time and efforts toward the promotion of<br />

wholesome type of entertainment, and we look forward<br />

with confidence to increased interest in pictures that have<br />

all the elements which attract the patronage of young and<br />

old, singly or together. Just as the middle-class is the<br />

bulwark of any society, the family picture remains the<br />

backbone of our industry.<br />

BOXOFFICE July 25. 1960 69


BMA-SHfNG DOWN DOORS<br />

with<br />

RKO<br />

and all the wonderful circuits<br />

and independents who<br />

contributed door-smashing<br />

business to the$256<br />

J^M *


!<br />

COAST- TO -COAST!<br />

Or,


—<br />

—<br />

Trailers and Accessories Will Keep Pace<br />

The Little<br />

Man<br />

With Changing Times and Public Tastes<br />

By<br />

HERMAN ROBBINS<br />

President, National Screen Service<br />

Forty years ago.<br />

Screen<br />

National<br />

Service was a year<br />

old and it is still the<br />

Prize Baby of the<br />

Industry. But it is a<br />

far cry from those<br />

early days of animated<br />

trailers when<br />

the studios looked<br />

upon us as somewhat<br />

of a nuisance, a sort<br />

Herman Robbins<br />

of bothersome stepchild<br />

who often got<br />

in their way.<br />

In those hectic years, the studios, in<br />

effect, just tossed us scraps as if we were<br />

a stray hound looking for a handout. A<br />

company representative would gather up<br />

pieces of film from the cutting room floor,<br />

put them together and out of the hodgepodge<br />

would come another hodge-podge,<br />

scenes from a particular picture but without<br />

sequences or continuity.<br />

But the funny part of the whole setup<br />

was that those disjointed and crude rolls<br />

of celluloid sold tickets at our customers'<br />

boxoffices, just as our polished, technically<br />

perfect and systematic trailers do today.<br />

Prior to National Screen's entry in the<br />

industry, coming attractions were announced<br />

by glass slides, with a scene from<br />

a forthcoming picture along with cast and<br />

credits. And, so, an animated "slide" immediately<br />

became a novelty, attracted considerable<br />

attention and roused interest,<br />

even though many of the scenes were not<br />

in the completed picture. But that didn't<br />

matter. The audiences were seeing a slide<br />

that moved.<br />

At first there was no explanatory or<br />

selling copy in subtitles. Just a title and<br />

the scenes. The catchlines did not come<br />

until later. The exhibitors had a captive<br />

audience which was indoctrinated with the<br />

information about the next attraction.<br />

Insofar as the production of trailers today<br />

is concerned, it is a vastly different<br />

Congratulations<br />

to<br />

BEN AND BOXOFFICE<br />

On Their 40th Anniversary<br />

JACK H. LEVIN<br />

1501 Broadway New York City<br />

story. And it has been for many years. In<br />

order to insure the maximum of penetration<br />

and hard-hitting sales copy, an actual<br />

script is prepared and written for each<br />

trailer. The director and the producer,<br />

realizing the value of the medium, sit in<br />

on the preparation of the trailer for their<br />

picture and assist in making a careful<br />

study of the most potent and intereststimulating<br />

sequences that will influence<br />

the viewers to want to come back to the<br />

theatre to see the advertised production.<br />

Trailers have kept pace with the industry<br />

in every advancement of technical aspects<br />

and production techniques. They<br />

have grown and improved with the progress<br />

of the business. If there is any question<br />

about that statement, one would only have<br />

to take a look at a trailer of 25 years ago,<br />

20 years ago, 15 or ten years ago and<br />

make a comparison. It would be startling<br />

to note how these celluloid "salesmen"<br />

have kept abreast of changing times and<br />

changing tastes, regardless of aspect ratios.<br />

The same goes for specialty accessories<br />

photo-gelatins, photo-art, standees, etc.<br />

a branch of our business which we created<br />

in 1937. Then came litho posters, stills,<br />

mats, heralds, and other standard accessories<br />

which we took over from the various<br />

distributing companies in 1940. All the<br />

different items of those days would be<br />

ineffective today, or at least less effective,<br />

just as our own products today will appear<br />

to be antiquated 25 years from now.<br />

The production of trailers and advertising<br />

accessories changes as the industry<br />

changes; they advance with each advancement<br />

and progress with each progressive<br />

innovation. It would be difficult to predict<br />

what trailers and accessories will be like<br />

by 1970 but one thing is certain, and that<br />

is that they will be in step with the times<br />

and in tune with the public taste. They<br />

will be tailored to the fashions of the day.<br />

just as clothes, automobiles and furniture<br />

are created to meet existing conditions.<br />

Motion pictures are still our best entertainment<br />

and nothing sells them to the<br />

public better than the trailer.<br />

Who Wasn't<br />

There<br />

(Irass Kodts, Niirtli America --This is now<br />

a desolate place; once it was a thriving center.<br />

Not very populous, hut people used to<br />

come here from miles around to spend a<br />

pleasant few hours at its motion picture<br />

palace.<br />

It wasn't really a palace, h wasn't at all<br />

palatial. It was hardly more than a storeroom<br />

huildint; with .SCO opera chairs. But to the<br />

fiilks around, many of whom came there -^<br />

rtj;ularly each week, it was a dream palace.<br />

It was there they took refuse from their<br />

daily chores. Tlicre they saw a world of makelielleve<br />

that caused them to forget their<br />

Irouhles and cares for the moment. There,<br />

IcKi. lliey saw the real events of life: the<br />

presinl world i;i)inps-on. 'riiey didn't want<br />

to "gel away from it ' altogether. Tliey wanted<br />

to know what was going on—visually.<br />

Had they not read about it in the papers?<br />

Had they not heard about it on the radio?<br />

Had ttieir preacher not told them about it<br />

from his pulpil? Indeed.<br />

But to see it, virtually living before them;<br />

til see the people whose voices tliey had heard<br />

iin their radios; to have before their eyes<br />

a demonstration of the work that was being<br />

dune— on their behalf—by men and women<br />

in the war plants; to learn through news<br />

pictures of the daring and sacrifices of soldiers<br />

and sailors; through pictures— fictionalized,<br />

to be sure—but based on factual<br />

events.<br />

Cra.ss Boots' picture palace was built to<br />

give cnlerlainnient to the people of its little<br />

community and to the fann and village homes<br />

nearby. But. with the advent of tlie war, that<br />

enlerlainmeni became something more powerrni.<br />

It Iwcame a morale builder. It was inspiraliiinal.<br />

Il liiiill courage. It made stamina,<br />

lia.kbone!<br />

Backbone. That's what the little picture<br />

palaces that dot the map in .S.OOO or more<br />

places are to their industry— and to their<br />

country. They hold it together. They are the<br />

vertebrae around which the land is built<br />

these little Grass Roots places and their<br />

little<br />

storeroom picture palaces.<br />

Around them is built the corner drugstore;<br />

the grocery and meat market: the notions<br />

and dry goods shop; the five and ten cent<br />

ciiunlers. But Grass Roots doesn't have these<br />

any more.<br />

The little man who ran the picture palace<br />

isn't there any more. He was the spark plug<br />

of the commimity spirit. His theatre was<br />

the bright spot on Four Corners Place. Bright<br />

inside as well as out. For it was here happyfaced<br />

folks used to gather; to exchange<br />

neighborly greetings and cheery words; to<br />

hear one another talk and laugh and applaud.<br />

And wasn't it around that theatre that<br />

the rest of the business center was built?<br />

It's<br />

now is<br />

dark now; not merely dim. Four Corners<br />

mostly empty stores.<br />

Because the little man who ran the picture<br />

palace isn't there any more.<br />

BEX .SHLYEN in <strong>Boxoffice</strong><br />

\,.v ember 6. 1943<br />

72 BOXOFFICE July 25, 1960


I<br />

BOXOFFICE<br />

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of their discussions also come ideas for saving you time— and money. Forty-five<br />

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TECHNICOLOR CORPORATION Sales<br />

Department, Motion Picture Division<br />

6311 ROMAINE STREET, HOLLYWOOD 38. CALIFORNIA • TEL. HOLLYWOOD T-1101<br />

:: July 25. 1960 73


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Richard Eyer John Larch • iiko laka • Bill Williams • Sessue Hayakawa<br />

Asswiite Pfoducei LESTER SANSOM • story by Gil Doud<br />

..d.., IRVING fi. LEVIN • o.c,ed Jt KARLSON • .....ae^JARRY L.<br />

Cas Genera/ 'Matsui')<br />

• Screenplay by Ted Sherdeman and Walter Robert Schmidt • An Atlantic pictures Production<br />

PRODUCTION from ALLIED ARTISTS!


.<br />

Dedicated<br />

to the<br />

constant<br />

improvement<br />

of your<br />

screen<br />

presentation . .<br />

H LyxB<br />

De Luxe Laboratories, Inc<br />

NEW YORK<br />

CH ICAGO<br />

LOS ANGELES


m^<br />

Need a Continuous Industry Effort<br />

To Keep Public<br />

leisure time.<br />

Therefore, if we are to keep motion picture<br />

business successfully alive, we have<br />

to realize that, not only production and<br />

distribution must be flexible and dynamic,<br />

but that exhibition also must demonstrate<br />

new techniques and dynamics in making<br />

itself more attractive to the entertainment-hungry<br />

public.<br />

Going to the Movies'<br />

ally. Why can't we be as modern in thi.s<br />

respect as the milk industry and the brewing<br />

industry?<br />

The late lamented business-buildinq;<br />

campaign should not be revived as an<br />

event. It should be revitaHzed as a necessity<br />

and as a permanent policy.<br />

COMPO is the ideal apparatus to tackle<br />

these and other problems, because COMPO<br />

has proved that in emergencies the in-<br />

The Theatreman's Role<br />

In<br />

His Community<br />

liiiililin;; >l(acly jialronagc is not an easy<br />

lask but ail cxhihitdr is more strongly assured<br />

(if success if lie creates for his theatre<br />

By MAURICE BERGMAN<br />

Therefore, the future will necessarily an important place in its community. Tliere<br />

President, General Products, Inc.<br />

bring a closer coordination between all are many ways to do it, hut one sure way is<br />

-^ One fact remains branches of the business.<br />

llirough setting aside at least one night a<br />

in favor of the mo- The first step in a long range program week tliat will attract the whole family; that<br />

r^^^^^ ^BM^^^ tion picture business. for the industry would, it<br />

will<br />

seems to me, be<br />

make your theatre "the place to go"<br />

The mass of people,<br />

here and ment an riuling.<br />

a concerted effort to convince the<br />

when parents<br />

govern-<br />

want to take the children on<br />

that the consent decree, rather than<br />

It<br />

throughout the world,<br />

lias been previously<br />

being<br />

noted that exhibitors<br />

a beneficial instrument, is a most<br />

have an inordinate<br />

who enjoy the greatest amount of success<br />

take active part in civic affairs.<br />

detrimental one. Exhibition, by now, certainly<br />

will go along with this in view of belong to as many business groups as they<br />

appetite for entertainment<br />

and recrea-<br />

the confusion crpated by the decree.<br />

are able to join; they are church members<br />

They<br />

tion.<br />

Secondly, theatre owners must at least and good mixers. They are not aloof from<br />

In this country, admit to themselves that many theatres their patrons who know and call them by<br />

unfortunately, mov- must be replaced by modern structures, their first names. Good fellowship costs little<br />

Maurice Bergman ies are not getting thus insuring a glamorous environment more than a smile and a happy word but it<br />

a major part of the recreation dollar. for the exhibition of pictures.<br />

pays big dividends. Good fellowship with<br />

Forty years ago, when <strong>Boxoffice</strong> was a<br />

the youngsters in the neighborhood through<br />

I, therefore, predict that out of necessity<br />

baby, little competition existed for the entertainment<br />

we will have many new theatres, especially special attention to their entertainment wants<br />

dollar. Radio was unimport-<br />

in the growing suburban areas. This means not only cultivates patronage for today but<br />

ant; bowling was a negative factor; race that the motion picture theatre for<br />

will have<br />

tomorrow and the next day and when<br />

tracks were few and far between; and golf to follow these<br />

the trends in<br />

youngsters<br />

population<br />

become adults.<br />

shifts.<br />

was still for the wealthy.<br />

We already are seeing evidence of this.<br />

BEN SHLYEN in <strong>Boxoffice</strong><br />

Since 1920, all of these competitive But we are not seeing it nearly enough to<br />

March 30, 1935<br />

forms of recreation have reached tremendous<br />

enable us to really capitalize on the new<br />

dimensions. And, on top of this, along opportunities in these areas.<br />

came television.<br />

But most important of all, we need a dustry can be mobilized into an aggressive,<br />

In looking ahead, merchandising, promotion,<br />

continuous industry effort to keep the constructive and militant force.<br />

advertising and publicity will public minded to the idea of going to the The major problem, when you get right<br />

necessarily become more important.<br />

movies.<br />

down to it, is to get more people to go more<br />

We are not only going to have more Therefore, it's about time that we catch often to the movie theatres.<br />

leisure time in the years to come, we are up to other industries who, year in and This is not a public relations problem.<br />

also going to have fierce competition from .vear out, are spending millions institution-<br />

It is a selling and publicity problem.<br />

all sorts of new ways for people to use this<br />

Let's, then, in looking ahead, also look<br />

back to our history and reaffirm our belief<br />

in good ballyhoo techniques.<br />

It seems a pity that many of these techniques<br />

which we developed have been<br />

taken over by our biggest competitortelevision.<br />

I suggest a paraphrase of a good slogan:<br />

"Let's get more out of our business by<br />

putting more life into it."<br />

Dear Ben:<br />

for 40 years, boxoffice has provided<br />

inspiration and leadership to the thousands<br />

of showmen who have made our industry<br />

GREAT.<br />

MAY YOU CONTINUE TO GROW AND TO GUIDE<br />

DURING THE YEARS AHEAD.<br />

A FRIEND AND ADMIRER<br />

BOXOFFICE July 25. 1960 77


f<br />

CONGRATULATIONS Of<br />

—<br />

THE SINGER<br />

NOT THE SONG<br />

Filmed on an epic scale in CinemaScope<br />

and colour, "THE SINGER NOT THE SONG"<br />

unites three big international stars in one of the<br />

most unusual and dramatic love stories ever told.<br />

Dirk Bogarde plays a vicious bandit who rules<br />

a remote Mexican village by fear. John Mills<br />

is the village priest who pits himself<br />

and his faith against the bandit,<br />

and sensational French star Mylene Demongcot<br />

is the girl who brings priest and bandit<br />

into violent conflict. Roy Baker produced<br />

and directed.<br />

—<br />

MAKE MINE<br />

MINK<br />

Bursting at the (ermine-lined) seams<br />

with some of Britain's best-loved comedy players<br />

"MAKE MINE MINK" is an uproarious story<br />

of a gang of upper-class "paying guests"<br />

who, with their eccentric landlady,<br />

steal mink coats to raise money<br />

for charity. Terry-Thomas,<br />

the gap-toothed star of a dozen laughter<br />

successes, heads a cast which includes<br />

the irrepressible Athene Sevier (as the landlady),<br />

loyely Billie Whitelaw and the fabulous<br />

1 lattie Jacques. Hugh Stewart produced and<br />

Robert Asher directed this laughter bean-feast.<br />

J. ARTHUR RANK OVERSEAS FILM DISTRI


mUR 40th BIRTHDAY<br />

NEVER<br />

LET GO<br />

Brilliant British comedian Peter Sellers<br />

turns ruthless killer in "NEVER LET GO",<br />

a nerve-shattering thriller about<br />

an unsuccessful cosmetics salesman (Richard<br />

Todd) whose car is stolen and who, in a<br />

desperate bid to get it back, sweeps a group of<br />

people into a nightmare of violence.<br />

Sellers plays the sadistic head of a car-stealing<br />

racket and lovely Elizabeth Sellars plays<br />

Todd's tormented wife. Peter de Sarigny<br />

produced and John Guillermin directed this<br />

thrill-a-minute entertainment.<br />

DOCTOR<br />

IN<br />

LOVE<br />

Betty Box and Ralph Thomas, the producerdirector<br />

team who have already prescribed three<br />

doses of hilarious fun ("Doctor in the House",<br />

"Doctor at Sea", "Doctor at Large")<br />

now come up with another laughter tonic<br />

in "DOCTOR IN LOVE".<br />

Michael Craig and Leslie Phillips are.<br />

the doctors whose frantic misadventures<br />

with the opposite sex point<br />

the lesson that there's no cure for love.<br />

The massive mirth-raiser of previous<br />

"Doctor" films, James Robertson Justice<br />

is<br />

back in all his Eastman Colour glory<br />

and among the lovely girls "on the panel"<br />

are Virginia Maskell and Carole Leslev.<br />

(RS LTD. 127 WARDOUR ST. LONDON. W .<br />

1 .


—<br />

—<br />

The Outlook in<br />

Britain<br />

The Industry Is More Optimistic About Its Future<br />

Than at Any Other Time in Its History<br />

By<br />

ANTHONY GRUNER<br />

THE<br />

LONDON<br />

40th anniversary of <strong>Boxoffice</strong><br />

arrives at the most bulhsh period the<br />

British film industry has ever known.<br />

Motion pictures are now being made by a<br />

dozen leading independent producers for<br />

the world market, and many of them have<br />

secured sensational boxoffice returns in<br />

the United States and Canada.<br />

The British film trade has now officially<br />

secured the abolition of its entertainment<br />

tax: it has a government subsidy in the<br />

form of the Eady production fund, which<br />

enables all British features to receive extra<br />

money based on the boxoffice success of<br />

the individual film. It has. within the<br />

industry, some of the finest technicians,<br />

directors, writers and actors whose experience<br />

in working for American productions<br />

has provided them with the know-how and<br />

show-how necessary for the big picture.<br />

The roster of British film names that<br />

mean boxoffice business is a U ngthy one<br />

companies like Anglo Amalgamated. Associated<br />

British Picture Corp., Hammer<br />

Films, Lion International, the Rank Organization<br />

and Regal Films. They have all<br />

been responsible for releasing motion pictures<br />

which have made for satisfied exhibitors<br />

in almost every country in the<br />

world.<br />

U.S.A. No Longer Excluded<br />

Once upon a time there would have been<br />

a rider, "except in the U.S.A." This Is no<br />

longer true. Anglo Amalgamated, in conjunction<br />

with American Releasing Corp.,<br />

was responsible for "Horrors of the Black<br />

Museum." the newly completed "Konga,"<br />

"Peeping Tom," the Michael Powell production,<br />

and the Julian Wintle and Leslie<br />

Parkin film, "Circus of Horrors." Moreover,<br />

they are releasing the foremost British<br />

comedy series. "Carry On . . .," and already<br />

the boxoffice returns in special release<br />

situations have been outstanding for<br />

a comedy series in which there is no<br />

internationally known star name.<br />

Associated British has "Look Back in<br />

Anger" with Richard Burton and Mary<br />

Urc; Hal Chester's comedy based on the<br />

Stephen Potter books; "School for Scoundrels."<br />

with Terry-Thomas and Ian Carmichael:<br />

and the soon to be released "The<br />

Long and the Short and the Tall," with<br />

Laurence Harvey and Richard Todd.<br />

Hammer's contribution to a British<br />

reputation in the States has been most<br />

consistent and successful—from "Frankenstein"<br />

and "Dracula" to "Yesterday's<br />

Enemy" and "Strangers of Bengal." The<br />

Hammer team of James and Michael Carreras<br />

and Anthony Hinds has understood<br />

and captured the magical concept of what<br />

makes a successful motion picture for the<br />

international market.<br />

Lion International, in association with<br />

Bryanston and Britannia Films, has taken<br />

longer than most companies to seize on<br />

the essential factor in film production that<br />

makes a feature as suitable for an American<br />

as for a British audience. Yet, they<br />

are responsible for "Room at the Top" and<br />

"Expresso Bongo" and the Boulting comedies,<br />

"Private's Progress" and "I'm All<br />

Right, Jack" as well as "Carlton Brown of<br />

the F.O."—known in the States as "Man<br />

in a Cocked Hat." These have shown that<br />

it is possible to make a film indigenous to<br />

one country but international in appeal.<br />

The Rank Organization, which paid<br />

heavily for its excursions into the United<br />

States market, is now coming forward with<br />

productions that are big and boxofficeworthy<br />

in every respect. Films like "Flame<br />

of India," released by Fox; "Conspiracy of<br />

Hearts," distributed by Paramount; "The<br />

League of Gentlemen," with Jack Hawkins,<br />

and "Blind Date" with Hardy Kruger, also<br />

released by Paramount. Producing teams<br />

like Betty Box and Ralph Thomas, Allied<br />

Film Makers under Michael Relph and<br />

Basil Dearden and the productions sponsored<br />

by Sidney Box are all geared to<br />

meet the requirements of the U. S. exhibitor.<br />

The Rank lineup of films has been cut<br />

from an aim of 20 in 18 months to seven<br />

or eight a year. But more money is being<br />

spent, more care taken and selectivity In<br />

casting planned to insure that the somewhat<br />

tarnished production reputation of<br />

the Group can be overcome during 1960.<br />

Newest Distribution Company<br />

Regal Films, under Joe 'Vegoda and<br />

Michael Green, is the newest distributionproduction<br />

company in the business and,<br />

in the year since commencing operations,<br />

has caused a definite stir in the American<br />

market. First with the over-sold "Jack the<br />

Ripper" and now "The Flesh and the<br />

Fiends," "Siege of Sidney Street," "Hell<br />

Fire Club" and "The Wreckers," they are<br />

providing the type of action films which<br />

will enjoy good results both in Britain and<br />

overseas.<br />

Thus, one can say, the British production<br />

industry is now working as never<br />

before towards taking a greater share<br />

within the American boxoffice. This, however,<br />

is only part of the scene. Hollywood<br />

has now become sold on British directors<br />

like Michael Anderson, Sir Carol Reed,<br />

Ken Hughes. David Lean and others. It<br />

seeks British stars like Alec Guinness, Jack<br />

Hawkins, Peter Sellers, Sir Laurence<br />

Olivier and Mary Ure, as well as the wealth<br />

of character actors and actresses who can<br />

be found over here. Hollywood engages the<br />

best of British script writers—Eric Ambler,<br />

Terence Ratigan, Willis Hall and Christopher<br />

Fry. And Hollywood is now making<br />

more pictures with locations in Great Britain<br />

than at any time.<br />

The recent decision of Fox to allocate<br />

$20 million for a crash program of British<br />

films is an example of the new attraction<br />

that London possesses for the American<br />

major film companies. The decision of<br />

Paramount to produce a minimum of four<br />

major films a year in this country is another<br />

factor, as is the Columbia agreement<br />

with Hammer Films for nine features a<br />

year, plus six more through its own British<br />

and Continental resources. MGM's move<br />

to provide a regular supply of British-made<br />

pictures at Elstree Studios is a further<br />

confirmation that Britain has become<br />

equal in popularity—if not yet in size<br />

to the Hollywood motion picture industry.<br />

What the Future Holds<br />

What of the futm-e? The fate of the<br />

British and American industries is becoming<br />

more interlinked and, although there<br />

may be a certain amount of competition,<br />

the prevailing shortage of product and the<br />

desperate needs of exhibitors should lead<br />

to greater cooperation in the years ahead.<br />

Today neither Britain nor America has<br />

a monopoly on production know-how or<br />

the ability to make boxoffice films. The<br />

search for new film markets and the exploitation<br />

of existing ones goes on, but<br />

neither side will ever be able to dominate<br />

the other. The objective situation favors<br />

all producers whether American, British<br />

or Continental. The world, in literal truth,<br />

is their oyster.<br />

Further interchange of experience and<br />

cooperation can lead to more profits for<br />

both industries. Further understanding on<br />

the part of American exhibitors and greater<br />

showmanship in the selling and promotion<br />

of pictures will be of direct value to<br />

the U.S. as well as British producer.<br />

This is a time when both countries must<br />

be internationally minded in the best<br />

sense and should seek and work for unity<br />

as never before. Part of the interchange<br />

of ideas and the leadership for the trade<br />

can be given by the industry's own press.<br />

That is why British trade over here regards<br />

the 40th anniversary of <strong>Boxoffice</strong> as a<br />

significant occasion. It finds Wardour<br />

Street more optimistic about the future of<br />

the industry than at any period within its<br />

own 40 years existence.<br />

80 BOXOFFICE July 25. 1960


ASSOCIATED BRITISH<br />

THEATRICAL PRODUCTIONS<br />

TOMMY THE TOREADOR<br />

Starring TOMMY STEELE and<br />

JANET MUNRO with SIDNEY JAMES<br />

SANDS OF THE DESERT<br />

Starring CHARLIE DRAKE co-starnng<br />

PETER ARNE with SARAH BRANCH<br />

BETH ROGAN-RAYMOND HUNTLEY<br />

FOLLOW THAT HORSE<br />

Starring DAVID TOMLINSON<br />

CECIL PARKER and RICHARD WATTIS<br />

and introducing MARY PEACH<br />

SCHOOL FOR SCOUNDRELS<br />

Starring IAN CARMICHAEL-TERRY-THOMAS<br />

JANETTE SCOTT and ALASTAIR SIM<br />

BOTTOMS UP<br />

Starring JIMMY EDWARDS and featuring<br />

ARTHUR HOWARD-MARTITA HUNT<br />

SYDNEY TAFLER and RAYMOND HUNTLEY<br />

AN HONOURABLE MURDER<br />

Starring NORMAN WOOLAND<br />

MARGARETTA SCOTT and LISA DANIELY<br />

ABC TELEVISION NETWORK<br />

PRODUCTIONS<br />

TIME TO REMEMBER (39 iliour epIeoOtt)<br />

TORGHY (52 Miour episodM)<br />

HABATALES (65 eight minute films)<br />

THE FLYING DOGTOR (39 i hour episodes)<br />

AFRICAN PATROL (39 i hour episodes)<br />

DIAL 999 (39 i'hour episodes)<br />

MANTOVANI (39 ihour episodes)<br />

TALES FROM DIGKENS (i4 i-hour episodes)<br />

GLENCANNON (39 ihour episodes)<br />

INTERNATIONAL DETECTIVE (39 i hour episodes)<br />

JUNGLE BOY (I3 i hour episodes)<br />

TOMAHAWK (26 i-hour episodes)<br />

MARTIN KANE (39 i<br />

Feature Films<br />

Educational Films<br />

hour episodes)<br />

Short features: Documentaries<br />

and Pathe News Library<br />

London Playhouse<br />

ASSOCIATED BRITISH-PATHE LTD<br />

A MEMBER OF THE ASSOCIATED BRITISH GROUP OF COMPANIES<br />

\<br />

2 DEAN STREET. l^ONDON, W.1, ENGLAND<br />

BOXOFFICE July 25, 1960 81


We Congratulate<br />

BOXOFFICE<br />

ON ITS<br />

4D'"amversary<br />

NAT COHEN and STUART LEVY<br />

distributors of<br />

"CARRY on CONSTABLE"<br />

Produced by PETER ROGERS • Directed by GERALD THOMAS<br />

"PEEPING TOM"<br />

Produced & Directed<br />

IN<br />

EASTMAN<br />

COLOUR<br />

by MICHAEL POWELL<br />

"THE CRIMINAL"<br />

Produced by JACK GREENWOOD<br />

ANGLO AMALGAMATED FILM<br />

DISTRIBUTORS, LTD.<br />

HAMMER HOUSE.113-117 WARDOUR STREET, LONDON W. I. CABLES: ANGLOPRO-LONDON<br />

BRITAIN'S FOREMOST DISTRIBUTORS!<br />

82<br />

BOXOFFICE :: July 25, 1960 j


i<br />

jenough<br />

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continuation<br />

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Interest<br />

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There<br />

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engineer<br />

-<br />

THE TECHNOLOGICAL OUTLOOK<br />

Many Developments to Aid the Industry<br />

By<br />

1897: Edison Kinetoscope Projection<br />

President,<br />

NORWOOD L SIMMONS<br />

Society of Motion Picture and Television Engineers<br />

a motion picture, Norwood Simmons<br />

has been a<br />

toward establishment of specialized<br />

jtnonths, the development of faster color<br />

jfilms, new black-and-white films with im-<br />

IProved speed-graininess ratio, ultra-fast<br />

cine camera and TV camera lenses, remarkably<br />

versatile variable-focus or zoom<br />

lenses, and great improvement in the<br />

quality of video-tape recording materials<br />

and equipment. Many motion picture and<br />

television techniques are being adapted<br />

as a part of the new space technology.<br />

From the many diverse camera techniques<br />

which employed various film sizes<br />

and shapes and resulted in various aspects<br />

ratios, a reasonable order is being<br />

achieved. This has benefited eveiTone,<br />

tJRING the recent past the motion and especially the exhibitor. We have developed<br />

improved printing techniques, re-<br />

picture industry has been undergoing<br />

a process of evolution. The sulting in sharper, cleaner, and steadier<br />

old-line studios in Hollywood have been images in the print film than were ever<br />

gradually converting wholly or in part to obtained before. The increase in large<br />

television film production.<br />

There have<br />

required new projection and theatre engi-<br />

screen presentations with 70mm film has<br />

some rather<br />

neering. There have been several new<br />

drastic economic consequences<br />

of this<br />

both for live TV and video-tape recording,<br />

developments in the special-effects field,<br />

shift. Instead of a<br />

of the<br />

toward single<br />

ownership of all servand<br />

technical<br />

that are<br />

needed in the making<br />

and for motion picture film production.<br />

Electronic methods on the one hand and<br />

photographic methods on the other have<br />

vastly enlarged the possibilities for story<br />

enhancement without excessive cost. It has<br />

been commonplace in Hollywood for motion<br />

picture producers to expect the "impossible"<br />

from the special-effects draftsmen<br />

and television program producers<br />

now rely on electronic wizardry in the<br />

same way.<br />

of all kinds.<br />

Many studios have divested themselves<br />

laboratory, sound department, camera The Television Picture:<br />

and special-effects depart-<br />

Within the motion picture industry<br />

These operations have become, in<br />

there has been a gradual fusion of one<br />

cases, commercial entities and offer<br />

mode of entertainment with that of another—television.<br />

services on the open market, not only<br />

to the producer of films for entertain-<br />

,<br />

This fusion has required a blending of<br />

;ment, whether these be viewed in the thethe<br />

creative techniques used in the two<br />

:atre or in the home on a TV set, but also<br />

industries. This has been a healthy situation.<br />

The sound stages in Hollywood not<br />

to the<br />

I producer of nontheatrical films.<br />

These shifts have increased the competiengaged<br />

on feature film production have<br />

!tion for the independent film producer's<br />

been used for filming TV programs, with<br />

.business. This results in more emphasis on<br />

an overflow demand occupying stages that<br />

[good engineering practices. It means more<br />

had been closed for years.<br />

[opportunity for well-trained motion picture<br />

and television engineers than has<br />

Engineers as well as craftsmen in the<br />

industi-y, such as the makeup man, the<br />

'existed before.<br />

cinematographer, the editor, and so forth,<br />

in many of the problems rejlating<br />

to the production of films for tele-<br />

have had to learn new techniques. If they<br />

do not adapt, they are lost. New breeds of<br />

is at fever pitch. This field is new<br />

engineering or technical specialists have<br />

so that engineers are pioneering<br />

been developed in<br />

|in new<br />

much the same way as<br />

techniques. At the same time, there<br />

the television writer, who is now regarded<br />

been a tremendous growth in the use<br />

as a separate form of literary creator. Demands<br />

for certain forms of engineering<br />

the new, versatile technique, magnetic<br />

recording.<br />

talent outstrip the supply. For example:<br />

rapid introduction of video-tape recording<br />

as a technique for TV program pro-<br />

Developments:<br />

are many current developments duction has created a shortage of editors<br />

which the motion picture and television skilled in handling this medium.<br />

may take pride. The SMPTE The Society of Motion Picture and Television<br />

Engineers, in recognition of the<br />

has chronicled, within recent<br />

current development within the industry,<br />

recently conducted a course in video-tape<br />

recording as part of its extensive educa-<br />

1960: Widefilm Projection, Multichannel Sound<br />

tional program under the guidance of the<br />

SMPTE Education Committee.<br />

The 16mm Field:<br />

Developments in 16mm film point to another<br />

important trend, partly due to the<br />

fact that a great deal of TV broadcast is<br />

on 16mm film. Vital to the developments<br />

in this field are finer methods of playback.<br />

New types of iniermiuent lomm<br />

projectors will soon be operating. One of<br />

these prolocype production models under<br />

test in a unipiex system produced a television<br />

image quality that equalled that<br />

iiom 35mm film in a conventional sysueui<br />

presently in use. Many of tne objections<br />

to 16mm iimi programs voicea oy experts<br />

have been overcome by this unit. Properly<br />

set in with the right electronic gear, tms<br />

continuous projector has many advantages.<br />

It proviaes a new order of pictm'e<br />

steadiness; acconmiodates a wide range of<br />

film densities; reduces flicker substantially;<br />

eliminates most scratches, abrasions<br />

and dirt; and produces an overall photographic<br />

image quality noticeably superior<br />

to anything projected by previous systems<br />

—accomplished at an amazingly low cost.<br />

The need for a simplified 16mm rapid<br />

processing unit of very compact design has<br />

been realized for some time by the television<br />

industry and others in the field of<br />

photography. There have been highly<br />

promising experimental results from a<br />

breadboard unit of this<br />

type. Producing a<br />

photographic quality compai'able to cm--<br />

rent standard theatrical quaUty, this<br />

equipment is designed to process positivetype<br />

film to a preconti-oUed density and<br />

contrast in about 30 seconds. The processing<br />

is anticipated to be accomplished at<br />

36 feet per minute, di-y to di-y time,<br />

ready to project or inspect, in about 30<br />

seconds. All of this will be done without<br />

getting the hands wet.<br />

Presently, there is in the process of research<br />

and development a new type of<br />

(Continued on page 96)<br />

30X0FFICE July 25, 1960 83


J<br />

The Reel Journal "<br />

\M)()K<br />

NOW<br />

FORTY YEARS<br />

OF HEADLINES<br />

i<br />

Highlighting Top Industry Stories Through the Years<br />

Edited by Nathan Cohen<br />

Vol 1, No. 1, The Rcil Journal<br />

Published By Ben Shiycn, January 31, 1920<br />

MARCUS<br />

LOEW<br />

1920<br />

Marcus Loew, seeking product for his theatres, buys Metro<br />

Pictures.<br />

Exhibitors organize: Establish Motion<br />

Picture Theatre Owners of America.<br />

National Screen Service Corp. founded.<br />

CBC Film Sales Co. (now Columbia Pictures)<br />

organized.<br />

Sol Lesser and associates organize West<br />

Coast Theatres.<br />

Industry mobilizes to fight campaign<br />

for federal Blue Law legislation.<br />

1921<br />

Federal Trade Commission files complaint against major producer-distributors<br />

charging violation of antitrust laws.<br />

Exhibitors, in greatest convention, propose $5,000,000 fund to<br />

finance production and distribution of films.<br />

Millions being invested in theatres; Loew's has 18 under way.<br />

Censorship laws face industry,- New York, Massachusetts pass<br />

bills.<br />

1922<br />

Motion Picture Producers and Distributors Ass'n organized with<br />

Will H. Hays as president.<br />

Technicolor Corp. shows new color<br />

process.<br />

Hoys and MPTO in meeting to negotiate<br />

standard contract.<br />

Hoys office issues ultimatum to studios<br />

for clean pictures.<br />

Theatre Owners Distributors organized;<br />

plan to produce pictures by September 1923.<br />

1923<br />

Balaban & Kotz establishes $9,620,000 circuit.<br />

m ft<br />

West coast studio construction announced<br />

by William Fox.<br />

David 0. Selznick, son of Lewis J., enters<br />

film production.<br />

Famous Players Acquires S. A. Lynch Circuit<br />

in South for $5,700,000.<br />

Titonsof the 1920s: W<br />

Fox (R), Adolph Zuk Irving Thalberg leaves Universal to become<br />

vice-president of Louis B. Mayer company.<br />

84<br />

1924<br />

Loew's Inc. creates new production company through merger<br />

of Metro, Goldwyn and Louis B.<br />

Mayer companies.<br />

CBS Film Co. inaugurates own exchange<br />

system under name of Columbia Pictures.<br />

Stanley Corp. of America begins building<br />

national circuit.<br />

Lee De Forest produces two-reel talking<br />

picture based on life of Lincoln.<br />

1925<br />

Paramount acquires Balaban & Katz, organizes Publix Theatres.<br />

Motion Picture Relief Fund chartered in Hollywood.<br />

Warner Bros, buys Vitagraph Inc., including exchanges, studios,<br />

contracts.<br />

Samuel Goldwyn joins United Artists.<br />

1926<br />

Warner Bros, produces "Don Juan," first motion picture with<br />

formed.<br />

Columbia buys its own studio.<br />

1927<br />

sound.<br />

Stanley Corp. acquires $80 million<br />

in theatres, including<br />

Fabian, and Rowland and<br />

Clark circuits.<br />

National Theatre Supply Co. establishes<br />

branches in 32 exchange<br />

cities.<br />

United Artists Theatre Circuit<br />

The movies talk: Al Jolson in "The Jazz Singer" a boxoffice<br />

sensation.<br />

Academy of Motion Picture<br />

Arts and Sciences founded.<br />

Federal Trade Commission<br />

rules blockbooking is illegal.<br />

Negotiations for merger of<br />

UA and MGM end, as Mary<br />

Pickford and Douglas Fairbanks<br />

oppose deal.<br />

Fox introduces Movietone in newsreel.<br />

Movies Tolk: Al Jolson in "The<br />

Jozi Singer," first talkie<br />

BOXOFFICE :; Jul.v 25. 1960


1 mactufaciurcr<br />

iwm Lxhtbut>rv<br />

4}<br />

1928<br />

Industry awakens to demand for sound, stampede is on.<br />

Federal Trade Commission moves to halt blocl


1940<br />

Neeley blockbooking bill stirs industry controversy.<br />

Allied Maps Its Final Drive in<br />

Push /or Wee/y Enactment<br />

Neclty anti-blockbooking bill tokcl<br />

limelight li '<br />

Government suit ogoinst majors<br />

ends in consent decree, calling<br />

for orbitrotion system,<br />

selling of features in blocks<br />

of five.<br />

War in Europe halts industry<br />

growth overseas.<br />

Federal Communications Commission authorizes limited commercial<br />

television.<br />

Federal divorcement legislation introduced in Senate.<br />

"Gone With the Wind" has its premiere, wins Oscar Award.<br />

1941<br />

War Activities Committee organized to play role in war effort.<br />

Industry unity conference, spearheaded by Allied, held.<br />

Wendell Willkie defends industry before Senate Committee on<br />

charges of war propaganda in films.<br />

Arbitration system for industry goes into effect.<br />

Distributors begin selling features in blocks of five under decree.<br />

Commercial television in debut,- theatre TV is demonstrated.<br />

"Rebecco" wins Academy Award.<br />

1942<br />

United Motion Picture Industry (UMPI), industry organization fo<br />

^<br />

trade reforms, rejected<br />

by Department of Justice.<br />

Spyros P. Skouros is named<br />

president of 20th Century-Fox.<br />

War Activities Committee<br />

in high gear, establishes<br />

distinguished record of<br />

service.<br />

"How Green Was My Valley" wins Academy Award.<br />

1943<br />

Consent decree ends; exhibitors and distributors meet to seek<br />

ways to ovoid litigation.<br />

Department of Justice files antitrust suits against large circuits.<br />

20th Century-Fox acquires full control of National Theatres.<br />

Oscar for best picture won by "Mrs. Miniver."<br />

1944<br />

Theatre admi';^inns tox increased to 20 per cent.<br />

Government takes antitrust case<br />

against the majors into the<br />

courts.<br />

Television gains interest of motion<br />

picture companies. Majors<br />

move to acquire TV stations,<br />

produce television films.<br />

Supreme Court upholds decision<br />

in Crescent Circuit case,- D of<br />

Gain stofus at White Houte J moves ogoinst Schine.<br />

Wartime achievements of industry give it status as "semi-public<br />

institution."<br />

Academy Award goes to "Cosoblonca."<br />

1945<br />

Industry returns to peacetime level, given "well-done" plaque<br />

for wartime accomplishments by Navy, Army, Treasury.<br />

Motion Picture Ass'n of America reorganizes,- Will Hays resigns<br />

OS president, Eric A. Johnston ossumes helm.<br />

Three-judge statutory court hears D of J case against major<br />

film companies.<br />

Production hamstrung by eight-month jurisdictional strike.<br />

Industry witnesses surge of independent producing companies.<br />

"Going My Way" wins Academy Award.<br />

1946<br />

Jackson Park decree upheld by Supreme Court, sets pattern for<br />

exhibitor antitrust suits.<br />

MPAA moves to expand foreign markets,- seeks to<br />

increase overseas<br />

income from 35 to 50 per cent of total gross.<br />

American Theatres Ass'n organized at St.<br />

Louis industry meeting.<br />

MPTOA, Allied exchange observers, seek closer relationship on<br />

trade matters.<br />

Federal court hands down historic decision in antitrust suit.<br />

Academy Award won by "Lost Weekend."<br />

1947<br />

Foreign market collapses,- British impose 75 per cent ad valorem<br />

tax on U. S. films; Hollywood<br />

holts flow of films to Great<br />

Britain.<br />

Theatre Owners of America<br />

formed through merger of<br />

American Theatre Ass'n and<br />

Motion Picture Theatre Owners<br />

of America.<br />

House Un-American Activities<br />

Committee opens hearings<br />

on "Reds in Hollywood."<br />

Paramount introduces theatre<br />

television system.<br />

Theatre TV is introduced<br />

Major film distributors and Justice Department appeal antitrust<br />

decision to U. S. Supreme Court.<br />

"The Best Years of Our Lives" wins Academy Award.<br />

1948<br />

Supreme Court upholds Justice Department in antitrust suit;<br />

orders reopening of theatre divestiture<br />

angles of suit.<br />

Britain's 75 per cent ad valorem tax on film<br />

imports withdrawn, U. S. starts sending<br />

product to Great Britain once again.<br />

RKO is first to sign consent decree, accepts<br />

divorcement of theatre circuit.<br />

Exhibitors win fight to end payment of<br />

ASCAP license fees.<br />

Theatre television introduced at the New<br />

York Paramount Theatre.<br />

"Gentlemen's Agreement" wins Oscar for best picture of the<br />

year.<br />

1949<br />

Shape of Things to Come: Theatres in five cities present World<br />

Series on big-screen television.<br />

COMPO is organized at industry<br />

conference in Chicago.<br />

Paramount divorcement plan<br />

goes into effect.<br />

Industry moves into courts to<br />

test constitutionality of censorship.<br />

Supreme Court rules out royalties<br />

payments on drive-in<br />

patents.<br />

Industry arbitration system<br />

under AAA ends. Chicago: COMPO is orgonlMd<br />

"Hamlet" wins Oscar as best picture of the year.<br />

86 BOXOFFICE July 25, 1960


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Running Time-23 minutes, animated in<br />

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Complete Press Kit available. Accessories in full color.<br />

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Distributed by The JAM HANDY ORGANIZATION — 2821 E. Grand Blvd., Detroit 11, Mich.<br />

BOXOFFICE :: July 25. 1960<br />

87


1950<br />

Industry delegation calls at White House, pledges full support in<br />

Korean War.<br />

<strong>Boxoffice</strong> grosses drop; public<br />

"shopping for entertainment."<br />

Wor restrictions halt theatre construction,<br />

remodeling.<br />

Supreme Court turns down Loew's,<br />

Warner Bros., 20th Century-Fox<br />

on antitrust appeals.<br />

Paramount acquires interests in<br />

television companies.<br />

Ned Depinet becomes first president<br />

of COMPO. Industry steps ahead on program.<br />

"All the King's Men" wins Academy Award.<br />

1951<br />

Toll TV makes debut in Chicago Phonevision test.<br />

American Broadcasting Co. and United Paramount Theatres<br />

merge.<br />

Arthur Krim, associates acquire control of United Artists.<br />

First exclusive theatre TV event held— Louis-Savold fight.<br />

Movietime in U.S.A. a nationwide promotion success.<br />

Decca Records acquires control of Universal Pictures.<br />

Louis B. Mayer leaves Metro-Goldwyn-Mayer.<br />

"All About Eve" wins Academy Award as year's best picture.<br />

1952<br />

Censorship victory in Supreme Court—"Freedom of the screen"<br />

upheld in "Miracle"<br />

case.<br />

FREEDOM OF THE SCREEN<br />

Year of New Dimensions: !!°N„iOR THE INDUSTRY<br />

Cinerama in debut,<br />

,'iXX't.'*<br />

"Bwana Devil" in 3-D .,-•;:-.::;<br />

bows.<br />

Industry meets to draft an<br />

arbitration system.<br />

industry wins censorship victory<br />

Justice Department files 16mm film suit against distributors.<br />

Television moves aheod: Freeze on stations ends.<br />

"An American in Paris" wins the Academy Award.<br />

1953<br />

Cinemascope introduced by 20th Century-Fox.<br />

Rush for stereophonic sound is<br />

on— industry's newest "wonder<br />

drug."<br />

Multiplicity of scopes and 3-D<br />

systems confusing to industry.<br />

Exhibitors open fire on prereot<br />

3-0, new 'Scopes leoses ot upped admissions.<br />

S. H. Fabian acquires control of Warner Bros, theatres.<br />

Telemeter tests held in Palm Springs, Calif.<br />

DeMille's "Greatest Show on Earth" wins Academy Award.<br />

1954<br />

Supreme Court rules against New York, Ohio censorship lows.<br />

Boom in new drive-ins: 714 costing $63 million built in 14<br />

months.<br />

Metropolitan Opern is big-screen draw in 32 theatres.<br />

Exhibitors organize to fight toll TV.<br />

Paramount demonstrates its VistaVision system.<br />

Tax fight won: Levy on tickets 50 cents or under eliminated.<br />

"From Here to Eternity" wins Oscar as year's best feature.<br />

1955<br />

General Tire & Rubber Co. buys RKO from Howard Hughes<br />

Allied campaigns for government<br />

control of film<br />

rentals.<br />

Charlie Chaplin sells last of<br />

holdings in United Artists.<br />

National Theatres develops<br />

Cinemirocle<br />

process.<br />

Industry stages successful<br />

GENERAL TIRE BUYS RKO RADIO:<br />

HUGHES SELLS fOR 25 MILUON<br />

Tire company diversifies: Buys RKO<br />

Audience Awards promotion.<br />

Industry victory in 16mm suit; can't be forced to sell to TV.<br />

"On the Waterfront" wins Academy Award.<br />

1956<br />

An Era Ends: Warners give up control of company.<br />

Columbia, Loew's sell backlog of features to television.<br />

Congress repeals tax on tickets 90 cents and under.<br />

Senate Small Business Committee hears exhibitor complaints on<br />

trade practices.<br />

Warner-Pathe newsreel is discontinued.<br />

Darryl Zanuck leaves 20th Century-Fox as production chief.<br />

"Marty" wins Academy Award as year's best picture.<br />

1957<br />

RKO Radio film exchange system ends. Universal takes over<br />

RKO features.<br />

Bortlcsville, Telemovie City<br />

Paramount drops newsreel production.<br />

Video Independent Theatres<br />

introduces Telemovies in<br />

Bartlesville, Okla.<br />

Management wins battle over<br />

control of Loew's, Inc.<br />

Old movies on television provide<br />

stiff competition.<br />

United Artists becomes a publicly owned corporation.<br />

Production Code appeals board expanded to include exhibitors<br />

independent distributors.<br />

"Around the World in 80 Days" is Academy Award winner.<br />

1958<br />

American Congress of Exhibitors is organized.<br />

Paramount sells backlog of<br />

pre-1948 features to television.<br />

Motion Picture Investors,<br />

Inc., founded.<br />

Republic<br />

Pictures discon-<br />

OS<br />

tinues production<br />

':<br />

of the- ^<br />

A show ^ ,<br />

of<br />

.,<br />

unify ACE ^-,<br />

.<br />

orgoniics „,<br />

atrical films.<br />

Flood of pre-1948 films on TV dents boxoffice grosses.<br />

Allied issues White Paper attacking Justice Department, distributors.<br />

"The Bridge on the River Kwai" wins Academy Award.<br />

Cecil B. DeMille dies at 77.<br />

1959<br />

COMPO, ACE push conciliation as method to settle industry<br />

disputes.<br />

August attendance of 82,300,000 weekly highest since 1948.<br />

Factional fight hits Allied, two regional affiliates withdraw.<br />

Wide range of censorship threots faces industry.<br />

"Gigi" is Oscar winner as year's best film.<br />

BOXOFFICE :: July 25, 1960


CONGRATULATIONS<br />

-SOL C.<br />

SIEGEL<br />

toOXOFFICE :: July 25, 1960 89


among<br />

10 Films That Helped Shape the Motion Picture: 1920-1960<br />

By FRANK LEYENDECKER<br />

TJICHARD GRIFFITH , curator of the Museum of Modern Art Film Library In New<br />

York City, Is as well qualified as almost anyone in the film industry today to<br />

pick ten outstanding films that helped shape the motion picture, from 1920-1960, the<br />

period of BoxoFFicE's existence. Griffith has been curator at the Museum Film<br />

Library since 1951, during which time he has seen all the important films of this<br />

period. Including the earlier epics which are in the Film Library's permanent collection.<br />

During this period, the Film Library has presented such film cycles as "Through<br />

the Looking Glass" tl954). a series of movies about the film industry since Its<br />

Inception: "Fifty Years of Italian Cinema" a957>; "Marlene Dietrich: Image and<br />

Legend"


SALUTING<br />

BEN SHLYEN<br />

On His Forty Years of Service<br />

to the Motion Picture Industry<br />

SAMUEL<br />

BRONSTON'S<br />

KING OF KINGS<br />

With the Cast of Casts<br />

Directed by Nicholas Ray Screenplay by Philip Yordan<br />

An tA-G-SA<br />

Release<br />

and forthcoming Productions by Samuel Bronston<br />

EL<br />

CID<br />

Directed<br />

by<br />

ANTHONY<br />

MANN<br />

DON<br />

QUIXOTE<br />

Directed<br />

by<br />

HUGO<br />

FREGONESE<br />

CARMEN<br />

Based on the story<br />

PROSPER<br />

MERIMEE<br />

Music by<br />

BIZET<br />

CAPTAIN<br />

KIDD<br />

The greatest sea<br />

sago of oil times.<br />

BOXOmCE :: July 25, 1960 91


L^onaratutatIons<br />

f<br />

FRED ASTAIRE<br />

|30X0FFICE :: July 25, 1960<br />

93


{^onaratulatitons<br />

f<br />

JERRY LEWIS PRODUCTIONS, INC.<br />

IN<br />

RELEASE<br />

THE BELLBOY'<br />

EDITING<br />

"CINDERFELLAI<br />

94 BOXOFHCE :: July 25, 1960


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I<br />

Continued from page 83)<br />

kinescope recording camera for 16mm<br />

lum, tne aun ol which is to provide a<br />

pnoiograpnic image directly comparable to<br />

me TV monitor quality.<br />

It IS apparent that, m the near future,<br />

with a raaicaliy new type oi television recoraing<br />

camera, a simplified rapid processing<br />

unit, and a perfected continuous<br />

16mm projector, in sequence, it would tMS<br />

possible to view a kinescope recorded TV<br />

piogram in less than one minute lOi<br />

black-and-white. Such developments will<br />

give us improved quality film reproduction<br />

by a fast and simple procedure, without<br />

losing the present advantages of a umveisal<br />

medium.<br />

It IS vital to the assmance of maximum<br />

image quality on both 16mm blacK-anuwiute<br />

and coior lilm prints, that there be<br />

a oomm to 16mm reduction printer wuicu<br />

will offer a very steady, high-quality image<br />

on the 16mm film by direct reductioa<br />

Irom 35mni original negative. This equipment<br />

ought to operate at a speed comparaoie<br />

to today's contact printer. It snomu<br />

be kind to the 35mm negative. There is<br />

widespread belief in the industry that such<br />

a printer is possible and designs are under<br />

consideration.<br />

These are some of the highlights illustrating<br />

the kind of activity that is going<br />

on and that may be expected. Specialized<br />

applications of motion pictm'e and television<br />

are increasing in number and imyoitance<br />

and, as a consequence, the interests<br />

of the engineers are becoming<br />

greatly diversified. The changes of emphasis<br />

that are going on within the industry<br />

will bring with them certain problems and<br />

certain questions. One of the most important<br />

of these questions that has relevance<br />

not only to the SMPTE, but to the<br />

industry as a whole and to other interested<br />

groups is: how can the needs of this<br />

heterogeneous gioup be satisfied as to<br />

special training, exchange of information,<br />

awareness of opportunities and other matters<br />

important to the engineer as an individual<br />

and to the industry?<br />

In our opimon it is of the utmost importance<br />

that all groups whose broad interests<br />

include the imaging and recording<br />

of action and sound be made fully<br />

aw-are of the advantages to be gained from<br />

contact and exchange of information. It<br />

is important that among these various<br />

groups, the relationship of the exhibitor to<br />

the total field of activity and his vital role<br />

within the industry be given due emphasis.<br />

The exchange of information so vital to<br />

the growth of the industry can not be accomplished<br />

without the constant "rubbing<br />

of elbows" and the stimulation of ideas<br />

made possible through periodicals, meetings,<br />

conferences and conventions.<br />

In all this, the exhibitor, through specialized<br />

publications and through his long<br />

experience and unique opportunity to<br />

keep his fingers on the pulse of the industry,<br />

can contribute a unifying factor to<br />

the entire industry during the era of growing<br />

change and diversification.<br />

96 BOXOFFICE July 25. 1960


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Songs of faith, hymns reflecting America's<br />

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The well-known songs from world-famous<br />

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• • •<br />

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Music of outstanding modern American<br />

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BOXOFFICE July 25, 1960 97


Our Best Wishes<br />

to <strong>Boxoffice</strong> . . .<br />

D For printing a magazine that over the years has<br />

been truly a news magazine of the whole industry.<br />

G For printing a magazine that has had a balanced<br />

coverage of the great events and problems of the<br />

industry.<br />

G For printing a magazine that has always printed the<br />

facts and always with careful<br />

consideration for the<br />

effect upon everyone rather than the immediate<br />

gains of a very few.<br />

May you employ the same fairness and purpose<br />

in the future. R. S. Ballantyne<br />

To you,<br />

BEN SHLYEN<br />

40th<br />

On your<br />

Anniversary<br />

Our sincere<br />

Congratulations.<br />

iTlalcoinv<br />

LABORATORIES<br />

CORPORATION<br />

t£^^/k$m(j^(»^<br />

244 W. 49th St., New York City<br />

1 71 2 Jackion Street Omaha 2, Nebraska<br />

Circle 6-6150<br />

Best<br />

Wishes<br />

to<br />

Ben Shiyen<br />

International Alliance of Theatrical Stage Employes<br />

and Moving Picture Machine Operators<br />

of the United States and Canada<br />

AflUiaied with the AFL-CIO<br />

RICHARD F.<br />

WALSH<br />

Infemationcd President<br />

HARLAND HOLMDEN<br />

General Secretary-Treasurer<br />

Room 1900<br />

1270 Avenue of the Americas<br />

New York 20, N.Y.<br />

98 BOXOFFICE July 25, 1960


i You<br />

I<br />

you<br />

;<br />

gone<br />

I<br />

'<br />

I<br />

I<br />

1<br />

stony<br />

j<br />

to<br />

;<br />

another<br />

I<br />

to<br />

I<br />

I know<br />

I take<br />

I have<br />

CONGRATULATORY MESSAGES<br />

We take great pleasure in joining your many friends throughout<br />

the industry in extending our congratulations to you, and to<br />

BOXOFFICE, on the occasion of your 40th anniversary.<br />

Under your able leadership BOXOFFICE has won the respect<br />

and confidence of all elements of the industry. COMPO is<br />

particularly grateful for the support it has received from you and<br />

your editorial staff in all campaigns in which it has been engaged.<br />

May we take this opportunity of extending to you, and to<br />

BOXOFFICE, our sincerest wishes for many more years of fruitful<br />

endeavor.<br />

COUNCIL OF MOTION PICTURE ORGANIZATIONS, INC.<br />

Ben Marcus<br />

A. Montague<br />

Samuel Pinanski, Co-Chairmen<br />

///<br />

On behalf of the Directors Guild of America, I wish to extend<br />

to you, as publisher, our warmest regards on the 40th anniversary<br />

of BOXOFFICE.<br />

Your magazine serves a valuable purpose to the industry,<br />

which is not known to the general public, but is. certainly recognized<br />

by those of us within the motion picture industry.<br />

DIRECTORS GUILD OF AMERICA, INC.<br />

Frank Copra, President<br />

///<br />

[} I understand that you are now celebrating the 40th onnijversary<br />

of BOXOFFICE. I want to congratulate you on behalf of<br />

f<br />

'<br />

myself and the Screen Producers Guild for the many contributions<br />

have mode to our industry over the years, both on your<br />

editorial<br />

! pages and in your own personal contacts within the<br />

industry.<br />

;<br />

how much of yourself and Clara (Mrs. Shlyen) have<br />

into BOXOFFICE and it is the sincere hope of the Screen<br />

Producers Guild that you will both remain actively at its helm<br />

for many, many years to come.<br />

'<br />

///<br />

SCREEN PRODUCERS GUILD<br />

Walter M. Mirisch, President<br />

great pleasure in paying my respects and those of<br />

jour organization to you and your staff on this, your 40th<br />

i<br />

anniversary.<br />

been a subscriber during most of those years and<br />

hove always found your paper informative, provocative and a<br />

true torch-bearer for the industry. You have given it leadership<br />

I<br />

in those 40 years and you hove reported conditions and mode<br />

constructive suggestions all along the tortuous and devious paths<br />

the industry has followed during its time of trial and tribulation.<br />

j<br />

pointed the way when radio first come into being, then<br />

sound, and in recent years—TV. I am sure the way was often<br />

[<br />

and uncertain, but you never lost the faith and never failed<br />

give the industry and all those who mode it up, a standard to<br />

follow and a goal to achieve.<br />

May your banners flutter in the high winds of leadership for<br />

40 years and may your continuing success be a confirma-<br />

\<br />

tion of the high place you hold in this industry. From all of us<br />

all of you.<br />

INDEPENDENT MOTION PICTURE PRODUCERS' ASS'N<br />

Edward Finney, President<br />

During your 40 years as publisher, you hove also been<br />

commentator, constructive critic and friend.<br />

As a fellow Pioneer and as president of the Motion Picture<br />

Pioneers, it is a pleasure to congratulate you and BOXOFFICE<br />

upon four decades of significant service to our industry.<br />

MOTION PICTURE PIONEERS, INC.<br />

S. H. Fabian, President<br />

///<br />

Congratulations to BOXOFFICE, "The Pulse of the Motion<br />

Picture Industry," upon this the 40th anniversary year of its<br />

publication, and to you its publisher and editor-in-chief.<br />

Not only does this publication bring to us all the news of<br />

the industry, but of particular interest to the members of the<br />

Federation of Motion Picture Councils, Inc., is the National Screen<br />

Council, and its Blue Ribbon Awards, to pictures which offer<br />

outstanding entertainment to the family. Many of our members<br />

vote monthly on these awards, and often it seems there ore<br />

almost as many opinions as there are pictures. It is our hope<br />

that this Blue Ribbon Award will continue through the years to<br />

come, and that there will be so many fine films for the entire<br />

family that the choice will be even more difficult.<br />

FEDERATION OF MOTION PICTURE COUNCILS<br />

Mrs. W. Loshley Nelson jr.. President<br />

///<br />

On behalf of a great many lATSE members who read and<br />

enjoy your magazine, finding it a never-failing source of information<br />

and guidance, I want to congratulate you on the completion<br />

of 40 years in the business. May we look forward to many more<br />

years of your thorough coverage of every region throughout the<br />

United States and Canada.<br />

INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES<br />

Richard F. Walsh, International President<br />

///<br />

In behalf of TESMA, I extend congratulations and best wishes<br />

for 40 years of valuable service to the motion picture industry.<br />

Your contributions to the v/elfore of motion pictures through<br />

the years hove been an important factor in the industry's growth<br />

and aims.<br />

May we be fortunate in having you continue to serve for<br />

many years to come.<br />

THEATRE EQUIPMENT AND SUPPLY MANUFACTURERS ASS'N<br />

Thos. E. La Vezzi, President<br />

///<br />

Variety Club, itself, over a third of a century old, serving<br />

underprivileged children throughout the world, salutes Ben Shlyen<br />

and BOXOFFICE on its 40th anniversary.<br />

It is through the fine cooperation of the tradepress that<br />

Variety Club Tents are able to raise and spend close to three<br />

million dollars a year to alleviate suffering of children in such<br />

institutions as Boston's Cancer Hospital, Miami's Variety Clubs<br />

Childrens Hospital, Minneapolis Variety Club Heart Hospital, Memphis'<br />

Variety Childrens Heart Institute and many other fine<br />

charities too numerous to mention. And, because Ben Shlyen and<br />

(Continued on page 101)<br />

BOXOFFICE July 25, 1960 99


SAMUEL GOLDWYN<br />

July 25,<br />

I960<br />

Dear Ben,<br />

„ .a.es talent .„d reputation to regain<br />

in any inaustrv, so to you on your 40tn<br />

a leader<br />

t<br />

anniversary my warmes<br />

congratulations.<br />

W ith kindest<br />

regards,<br />

>--^<br />

Mr. Ben Shlyen<br />

Associated Publications<br />

825 Van Brunt Blvd.<br />

Kansas City 24, Mo.


I<br />

am<br />

BOXOFFICE are such important segments of that tradepress, we<br />

of Variety are most grateful and appreciative.<br />

VARIETY CLUBS INTERNATIONAL<br />

Edward Emanuel, Internotional Chief Barker<br />

///<br />

It is with sincere pleasure that I extend congratulations upon<br />

the occasion of the 40th anniversary of BOXOFFICE and yourself<br />

as publisher.<br />

Having found BOXOFFICE to be an invaluable source of information<br />

throughout the years and having on many occasions<br />

quoted BOXOFFICE editorials, I frankly am grateful for this<br />

opportunity of expressing appreciation to you for the magnificent<br />

contribution you have mode to our industry.<br />

It is a well-known fact that BOXOFFICE constitutes an integral<br />

and irreplaceable periodical which is in the some category as on<br />

old, honored and trusted friend.<br />

MOTION PICTURE INDUSTRY COUNCIL OF CANADA<br />

Charles S. Chaplin, Chairman<br />

///<br />

The Board of Directors join with me in wishing you and<br />

BOXOFFICE Magazine the best of everything. We congratulate<br />

you on your 40th anniversary.<br />

MOTION PICTURE ASS'N OF GREATER KANSAS CITY<br />

Abbott Sher, President<br />

///<br />

It affords us inestimable pleasure to extend warm, cordial<br />

greetings to you on this, your 40th anniversary of BOXOFFICE.<br />

We are most appreciative of your brilliant counsel which<br />

has been instrumental in furthering the progress of WOMPI.<br />

Your editorials are always of infinite value in planning the<br />

expansion of future activities not only of WOMf I<br />

but the entire<br />

motion picture industry.<br />

WOMEN OF THE MOTION PICTURE INDUSTRY<br />

Mable Guinan, President<br />

///<br />

On behalf of my association I send greetings and congratulations<br />

to BOXOFFICE on its 40th anniversary. My members appreciate<br />

and warmly welcome the support given by BOXOFFICE to the<br />

all-important question of Anglo-American cooperation in the field<br />

of our industry. So much depends on this and British producers<br />

are appreciative of the assistance which we have received from<br />

your journal.<br />

BRITISH FILM PRODUCERS ASS'N<br />

Arthur Watkins, President<br />

///<br />

The Federation of British Film Makers sends congratulations<br />

and good wishes to BOXOFFICE on the 40th anniversary of its<br />

distinguished services to the film industry.<br />

May it continue to flourish under the brilliant editorship of<br />

Ben Shiyen, whom we honor as an invaluable friend of British<br />

film production.<br />

FEDERATION OF BRITISH FILM MAKERS<br />

A. W. Filson, Secretary<br />

///<br />

Our sincere congratulations to you and to BOXOFFICE on<br />

your 40 years of service to the motion picture industry.<br />

BOXOFFICE will always be a "must" to filmmakers and<br />

theatremen everywhere.<br />

You are to be congratulated!<br />

AMERICAN INTERNATIONAL PICTURES<br />

James H. Nicholson, President<br />

///<br />

On the occasion of the 40th anniversary of BOXOFFICE, I<br />

wish to add my best wishes to those of your many other friends<br />

for the continued progress of your fine publication.<br />

There have been many changes in our industry over these<br />

years, and there will be many more in the future. It has been a<br />

great experience to be a part of this exciting progress, and<br />

when our present problems are solved, and I sure they soon<br />

will be, we in Columbia look forward to a stronger industry<br />

than ever before.<br />

BOXOFFICE has helped to make this progress possible and<br />

we know it will be in the forefront during the future growth in<br />

the entertainment field.<br />

COLUMBIA PICTURES CORPORATION<br />

A. Schneider, President<br />

///<br />

I, for one, can really appreciate the great strides BOXOFFICE<br />

has mode in the last 40 years as I recall very clearly the inception<br />

of the publication known at that time as "The Reel Journal."<br />

I wish you continued success, Ben, and I, too, am looking<br />

forward to<br />

your 50th anniversary.<br />

COLUMBIA PICTURES CORPORATION<br />

Rube Jockter, Vice-President and<br />

General Sales Manager<br />

///<br />

My congratulations on your 40th anniversary. While I don't<br />

bock the full route with you, I hove been port of the action<br />

go<br />

for lo these 27 years. I hove watched the growth of BOXOFFICE<br />

know full well the effort and<br />

to its present high status and I<br />

dedication which has made it possible.<br />

wish you and BOXOFFICE a long, happy and prosperous life.<br />

COLUMBIA PICTURES CORPORATION<br />

Paul N. Lazarus jr., Vice-President<br />

///<br />

Congratulations on your tremendous success during the past<br />

40 years.<br />

Our industry, of course, has grown tremendously during the<br />

past four decades and one reason for that growth has been the<br />

steady interest of BOXOFFICE in our industry and our industry's<br />

interest in BOXOFFICE.<br />

Your contributions to the movie business have been extraordinary<br />

over the years and the best thing of all is the fact that<br />

your influence is even greater today than ever. Keep it up, Ben,<br />

and let's have a mighty big celebration on your 50th anniversary!<br />

COLUMBIA PICTURES CORPORATION<br />

Robert S. Ferguson, Director of<br />

Advertising and Publicity<br />

///<br />

With Ben Shiyen, we look forward to the coming years with<br />

confidence sure of the increased opportunities for the deserving<br />

in our great industry. We have the manpower, the technical tools<br />

and the know-how. With them, no problem is unsurmountoble.<br />

It is a personal pleasure to congratulate BOXOFFICE and its<br />

founder and publisher on 40 years of consistent service to the<br />

advancement of the motion picture, with every good wish for<br />

the decade ahead.<br />

METRO-GOLDWYN-MAYER, INC.<br />

Joseph R. Vogel, President<br />

///<br />

Bravo to BOXOFFICE and Ben! That's a lot of "B's"-but the<br />

performance of your publication has been strictly "A" since you<br />

started 40 years ago. You and your associates have the right to<br />

be proud of the part you've played in the growth of our industry.<br />

May there be many more years available to you to enjoy<br />

life and to give the motion picture business the benefit of your<br />

energy and experience.<br />

It's been a pleasure to know you and to work with you.<br />

METRO-GOLDWYN-MAYER, INC.<br />

Silas F. Seadler, Eastern<br />

Advertising Manager<br />

(Continued on page 103)<br />

BOXOFFICE July 25, 1960 101


HAPPY BIRTHDAY, BEN SHLYEN<br />

Your friends in Canada<br />

congratulate<br />

you on forty<br />

years of service to our industry<br />

FAMOUS PLAYERS<br />

CANADIAN CORPORATION, LTD.<br />

The Showmen of<br />

National Theatres & Television,<br />

Inc., Salute Ben Shiyen's 40 Years of Service<br />

In the Interests of the Motion Picture Industry.<br />

NATIONAL THEATRES & TELEVISION. INC<br />

• NT&T AMUSEMENT CORPORATION<br />

Fox West Coast Theatres — Fox Intermountoin Theatres<br />

Fox Midwest Theatres — Evergreen State Amusement Corporation<br />

• NATIONAL TELEFILM ASSOCIATES, Inc.<br />

• CINEMIRACLE PICTURES CORPORATION<br />

(Distributor of "Windjammer")<br />

102 BOXOFFICE :: July 25, 1960


I<br />

reporter<br />

'<br />

UNIVERSAL-INTERNATIONAL<br />

I<br />

in-chief<br />

I<br />

The<br />

I would<br />

want<br />

I am<br />

... and time marches on! BOXOFFICE is 40 years young!<br />

To you and your staff, congratulations on your wonderful<br />

growth through the years and the great help you have been to<br />

this industry.<br />

We join you in looking FORWARD to your 50th anniversary<br />

for our growth to bigger and better entertainment is mutually<br />

bound with you in serving the public. Success for you spells<br />

success for all the companies who partake in the making and<br />

selling of motion pictures.<br />

PARAMOUNT PICTURES CORPORATION<br />

George Weltner, Vice-President<br />

///<br />

On the 40th anniversary of BOXOFFICE let me extend to you<br />

Imy very deepest congratulations.<br />

For 40 years BOXOFFICE has been a faithful and worthy<br />

of the film industry. Like that industry, it has grown<br />

and matured tremendously. Looking into the future, it is a comforting<br />

thought to know that BOXOFFICE will be with us and<br />

continuing to provide such valuable services.<br />

My deep personal congratulations to you, Ben, on this happy<br />

milestone. Your magazine is a lasting tribute to your talents and<br />

determination.<br />

20TH CENTURY-FOX FILM CORP.<br />

Spyros P. Skouras, President<br />

///<br />

We at United Artists are happy to join with other members<br />

of the motion picture industry in congratulating BOXOFFICE Maglozine<br />

and its editor and publisher, Ben Shiyen, on their 40 years<br />

of devoted service and loyalty. For four decades your publication<br />

'has served the industry with a dedication of which it may well<br />

be proud. We wish you continued success and many more anniversaries<br />

in the years ahead.<br />

UNITED ARTISTS CORPORATION<br />

Arthur B. Krim, President<br />

///<br />

Congratulations on your 40th year of publication of BOX-<br />

OFFICE.<br />

You con well be proud of your service to the motion picture<br />

industry and I to wish you the best of luck.<br />

UNITED ARTISTS CORPORATION<br />

W. J. Heineman, Vice-President<br />

///<br />

in Charge of Distribution<br />

Everyone in your organization con be justly proud of the<br />

stature and prestige attained by your fine publication during its<br />

many years of service to the industry and we, too, are looking<br />

forward to your 50th anniversary.<br />

PICTURES<br />

H. H. Martin, General Sales Manager<br />

///<br />

like to take this opportunity to congratulate you<br />

i0n the occasion of your 40th anniversary as publisher and editorof<br />

BOXOFFICE.<br />

consistent quality of BOXOFFICE over the years is sufificient<br />

testimony to your ability as an editor and publisher. Howiever,<br />

you have accomplished for more than merely make a success<br />

[of your trade journal. You have contributed greatly to the success<br />

lOf the motion picture industry through your policy of always<br />

'taking a forthright stand on issues pertaining to both production<br />

I<br />

and exhibition of pictures. Your editorial advice and your handling<br />

[of news hove proven a very valuable guide in the progress made<br />

I<br />

by our industry.<br />

It is my sincere hope that the industry will be able to look<br />

to you for continuing guidance for many years to come.<br />

UNIVERSAL PICTURES COMPANY, INC.<br />

Edward Muhl, Vice-President in<br />

Charge of Production<br />

This is to congratulate you on BOXOFFICE'S 40th anniversary.<br />

As you know, I've visited nearly every major city in the U. S.<br />

during the past few months and have sot across the desk from<br />

several exhibitors in each city. You'd be gratified to see on how<br />

many of those desks BOXOFFICE had a handy spot.<br />

UNIVERSAL PICTURES COMPANY, INC.<br />

Jeff Livingston, Executive Co-ordinotor<br />

of Sales and Advertising<br />

///<br />

Much joy, more success and all the good health in the years<br />

ahead.<br />

The occasion of the 40th anniversary of your publication,<br />

BOXOFFICE, is one that brings cheer to the hearts of all your<br />

friends, and there are legions, and of course, our best wishes<br />

go to you and your associates for the years ahead.<br />

UNIVERSAL PICTURES COMPANY, INC.<br />

Philip Gerard, Eastern Advertising and<br />

Publicity Director<br />

///<br />

It is a double pleasure to congratulate you and BOXOFFICE<br />

on your joint 40th anniversary.<br />

Your consistent and constructive service to motion pictures<br />

through four decades has been a significant factor in the growth<br />

of the industry. As one who has known you through the years,<br />

especially pleased that your vision in founding a motion<br />

picture trade journal at a time when films were a comparatively<br />

new medium has been so fully justified.<br />

It is my sincere hope that you and BOXOFFICE will have<br />

many more productive years together.<br />

WARNER BROS. PICTURES, INC.<br />

Jack Warner, President<br />

///<br />

Word has gotten to me that you are celebrating 40 years in<br />

the motion picture industry. That, in itself, is quite on achievement<br />

but for more important is the fact you hove been a tremendous<br />

asset to this business. You hove never wavered in your devotion<br />

to the industry in its entirety— production, distribution and<br />

exhibition— over the years. You hove always been a friend and<br />

inspiration to me and my associates.<br />

NATIONAL THEATRES AND TELEVISION CORP.<br />

William H. Thedford, Pacific Coast Division Manager<br />

///<br />

Everyone in our organization would want to join with me today<br />

in sending warmest best wishes to a dear and valued friend on<br />

the occasion of his 40th anniversary, as editor and publisher of<br />

BOXOFFICE Magazine. You are one of the great and constructive<br />

forces in our industry. Ever mindful of our needs, our problems<br />

and our opportunities, ever sensitive to servicing the exhibitor<br />

with ideas, suggestions and news in his best interest and for<br />

his welfare. We hope today is one of your happiest. It should<br />

be, Ben, for you have selflessly given so much of yourself to the<br />

enrichment and advancement of others.<br />

FOX INTERMOUNTAIN THEATRES<br />

Robert W. Selig, Pres.<br />

///<br />

Congratulations on your 40th anniversary. I have been a<br />

reader of your publication for the past 26 years and hove enjoyed<br />

every issue of it.<br />

BOXOFFICE serves a much needed purpose to every exhibitor.<br />

(Continued on page 105)<br />

BOXOFHCE July 25, 1960 103


Best


I will be congratulating you again in ten years as I am<br />

am<br />

I know<br />

Please keep up the good work and may you have many, many more<br />

years of success.<br />

ALABAMA THEATRES ASSOCIATION<br />

J. W. Gayland, Jr., President<br />

///<br />

It has just come to our attention that the year 1960 marks<br />

the 40th anniversary of BOXOFFICE and may we at this time<br />

join the thousands of other exhibitors and associations in extending<br />

our heartiest and sincere congratulations. BOXOFFICE<br />

has, over these 40 years, served the theatre owner and the<br />

industry as a whole, diligently, sincerely and effectively.<br />

It is seldom in an industry such as ours that deviates so<br />

widely from year to year by virtue of its position in the lives<br />

of the millions, you will find a leader so capable of inspiring the<br />

thousands of theatre owners who may have been looking to you<br />

for guidance, particularly through the turmoil of the past decade<br />

when so many of our smaller theatres were forced to close their<br />

doors after a lifetime of show business by the curtailment of<br />

good pictures and the little box that nestles in the living room<br />

of former ardent movie fans.<br />

May you continue serving us for many, many years.<br />

ALLIED MOTION PICTURE THEATRE<br />

OWNERS OF MARYLAND<br />

J. L. Whittle, Executive Secretary<br />

///<br />

Congratulations on your 40 years as boss of BOXOFFICE.<br />

You bet we will both be around for the 50th anniversary. We<br />

may have a bumpy rood now and then but I just as confident<br />

in writing<br />

this letter.<br />

Seriously, it has been a pleasure all these years, not only to<br />

do business with you, but to know you personally and to know<br />

the type of individual you are.<br />

LIPPERT THEATRES, INC.<br />

Robert L. Lippert, President<br />

Sincere congratulations to you on the commemoration of<br />

your 40th year as publisher and editor-in-chief of BOXOFFICE.<br />

that the exhibitors of this organization join me in<br />

expressing thanks for this fine trade publication, and to you<br />

personally for keeping us so well informed on the matters that<br />

are so vital to our side of the business.<br />

Best wishes for many more years of success for you and<br />

BOXOFFICE!<br />

MOTION PICTURE THEATRE OWNERS,<br />

ARKANSAS, TENNESSEE, MISSISSIPPI<br />

Gordon Hutchins, President<br />

///<br />

Heartiest congratulations to a great friend of all exhibitors on<br />

40 years in show business. It has been our good fortune to know<br />

you since back in The Reel Journal days. You have always been<br />

a real friend of our industry.<br />

FOX MIDWEST THEATRES<br />

Fred Souttar, Area Supervisor<br />

///<br />

Our sincere wishes for a wonderful 40th anniversary. Your<br />

BOXOFFICE Magazine has achieved the distinction it so richly<br />

deserves and may you continue to enjoy the success that its<br />

leadership recognizes in<br />

the motion picture industry.<br />

COMMONWEAITH THEATRES<br />

///<br />

Richard Orear, President<br />

In behalf of Commonwealth I wish to congratulate all of you<br />

on your 40th anniversary.<br />

BOXOFFICE Magazine has earned an indelible mark in success<br />

through the years and we wish you tranquility in your achievements.<br />

May your rushing stream of facts always be a part of<br />

the world of show business.<br />

COMMONWEALTH THEATRES<br />

M. B. Smith, Vice-President<br />

(Continued on page 107)<br />

TAKE A BOW,<br />

BOXOFFICE<br />

Forty Years of Proud Service<br />

to<br />

the<br />

Motion Picture Industry<br />

STANLEY WARNER CORPORATION<br />

BOXOFFICE :: July 25, 1960 105


J<br />

RADIO CITY MUSIC HALL<br />

Showplace of the Nation<br />

• Rockefeller Center, N. Y.<br />

Congratulations<br />

to<br />

Ben Shiyen<br />

for his continued<br />

service<br />

Xr-jn institution known throughout the<br />

to the Industry<br />

world for its presentation of outstanding<br />

motion pictures and stage shows<br />

notable for their good taste, beauty<br />

and perfection of execution.<br />

CCI<br />

Division<br />

of<br />

Communications Affiliates<br />

Inc.<br />

Congratulations<br />

and Best<br />

Wishes<br />

PUBLIC<br />

and<br />

RELATIONS<br />

PUBLICITY<br />

8720 SUNSET Blvd.<br />

Hollywood 46, Calif.<br />

OLympia 2-5252<br />

ALLIANCE<br />

AMUSEMENT COMPANY<br />

S. J. Gregot7, President<br />

106<br />

BOXOFHCE July 25. 1960


On the occasion of the 40th anniversary of BOXOFFICE, 1 wish<br />

to extend to Ben Shiyen my heartiest congratulations. Our<br />

theatre managers, office staff and myself consider BOXOFFICE a<br />

very valuable aid in the operation of our business. May Ben<br />

Shiyen and BOXOFFICE continue to help in the motion picture<br />

industry for another 40 years.<br />

///<br />

ROY COOPER CO., INC.<br />

Roy Cooper, President<br />

Congratulations on your 40th anniversary as the publisher<br />

and editor-in-chief of BOXOFFICE. You are certainly to be complimented<br />

in developing this fine publication since the day it was<br />

printed on a mimeographed sheet out of the basement of your<br />

home, which I recall very vividly as of yesterday. Hope you have<br />

many more anniversaries and the best of health to you and Mrs.<br />

Shiyen.<br />

WARNER BROS. PICTURES, INC.<br />

Russell Borg, Branch Manager,<br />

Kansas City<br />

///<br />

I hasten to extend my congratulations on the occasion of<br />

the 40th anniversary of BOXOFFICE.<br />

You are to be complimented on your magnificent service to<br />

the industry during the years and I wish you continued success<br />

throughout the years ahead. As founder and publisher you may<br />

feel justly proud!<br />

It has been my pleasure and privilege to support your efforts<br />

and hope that this will be possible for a long time to come.<br />

ASSOCIATED BRITISH PICTURE CORP., LTD.<br />

C. J. Latta, Managing Director<br />

///<br />

Congratulations and best wishes from Michigan exhibitors<br />

on the occasion of your esteemed publication's 40th anniversary.<br />

During your long years of service to the motion picture<br />

industry BOXOFFICE has become synonymous with successful theatre<br />

operation. Today more than ever before the important<br />

information which BOXOFFICE provides is indispensable.<br />

Michigan exhibitors join with the entire world in wishing<br />

both you and BOXOFFICE a long, healthy, prosperous future.<br />

ALLIED THEATRES OF MICHIGAN, INC.<br />

Milton H. London, President<br />

///<br />

The theatre owners and managers in Texas are pleased to<br />

have this opportunity to extend congratulations to you on the<br />

occasion of the 40th anniversary of your exemplary BOXOFFICE<br />

magazine.<br />

Your publication is on invaluable service and a marked asset<br />

to the entire motion picture industry.<br />

Best wishes for many more years of continued success.<br />

COUNCIL OF MOTION PICTURE ORGANIZATIONS OF TEXAS<br />

Kyle Rorex, Executive Director<br />

///<br />

Please allow me, in the name of the Independent Theatre<br />

Owners of Ohio, to odd our congratulations to the countless number<br />

you must be receiving from your friends throughout the<br />

country. Your 40 years in your field is tribute in itself to the<br />

excellent service your publication has rendered the exhibitor.<br />

I should also like to add my own personal best wishes to<br />

those of the organization,- as a subscriber of long standing, I<br />

have enjoyed your magazine and its features countless times.<br />

Since it's said that "Life begins at 40," I'm sure it would be<br />

in keeping to wish you all health and success for ANOTHER 40<br />

years of outstanding service, after which time I'd be most happy<br />

start you off on another round again!<br />

to<br />

INDEPENDENT THEATRE OWNERS OF OHIO<br />

Marshall H. Fine, President<br />

(Continued on page 109)<br />

TODDAo<br />

Magna Theatre Corp.<br />

BOXOFHCE :: July 25, 1960 107


prrfi?<br />

GOOD-ZaOOKZMTG • • • And good booking! Keep a busy<br />

box-office with such famous Terrytoons crowd-pleasers as Hector Heathcote,<br />

Hashimoto-San, Heckle & Jeckle, Silly Sidney and Mighty Mouse. Produced<br />

in<br />

Cinemascope with Color by Deluxe... TEHRYT^J^JISrS<br />

A Division of CBS Films Inc./Distributed by Twentieth Century-Fox Film Corporation<br />

MM i


I<br />

The membership of the Independent Theatre Owners Ass'n<br />

joins me in congratulating you on your 40th anniversary celebration.<br />

BOXOFFICE and you, as its publisher, have been constructive<br />

forces in the forward progress of the motion picture industry.<br />

ITOA wishes you many more years of continued success.<br />

INDEPENDENT THEATRE OWNERS ASS'N, INC.<br />

Harry Brandt, President<br />

///<br />

I note that BOXOFFICE will soon be celebrating its 40th<br />

anniversary—40 years of service to the motion picture industry,<br />

40 years of reliable news coverage, editorials, and constructive<br />

advice and criticism, that have been of inestimable value to the<br />

exhibitors of the English-speaking world.<br />

offer my congratulations and best wishes for 40 years more.<br />

MOTION PICTURE THEATRE OWNERS<br />

OF METROPOLITAN WASHINGTON (D.C.)<br />

A. Julian Brylawski, President<br />

///<br />

Permit me on behalf of the membership of the Motion Picture<br />

Theatre Owners and Operators of Georgia to extend our hearty<br />

congratulations upon your 40th anniversary of service to exhibitors.<br />

You and your publication, BOXOFFICE, have become synonymous<br />

with the best interest of exhibitors across the country and<br />

we are grateful for this opportunity to congratulate you and<br />

wish you and BOXOFFICE many more years of success!<br />

MOTION PICTURE THEATRE OWNERS AND<br />

OPERATORS OF GEORGIA<br />

J. H. Thompson, President<br />

The role played by the tradepress in the industry's affairs<br />

throughout the world is a vital one, and to have been "the pulse<br />

of the motion picture industry" for 40 years is a great achievement.<br />

On behalf of the Rank Organisation, I extend sincere good<br />

wishes to Mr. Ben Shiyen and BOXOFFICE for another 40 years of<br />

informative and comprehensive coverage.<br />

THE RANK ORGANISATION<br />

John Davis, Deputy Chairman and<br />

Managing Director<br />

///<br />

Heartiest congratulations to BOXOFFICE on the occasion of<br />

its 40th birthday, and to you, Ben, for giving birth to and rearing<br />

such a valuable member of our industry.<br />

Here's to that Golden Anniversary!<br />

J. ARTHUR RANK OVERSEAS FILM DISTRIBUTORS LTD.<br />

Geoffrey G. Martin, Director of Publicity<br />

///<br />

Our heartiest congratulations to Ben Shiyen and his colleagues<br />

on BOXOFFICE. To have sustained over so many years<br />

such a consistently high standard of trade journalism is in itself<br />

remarkable achievement. More than this, by their responsible,<br />

perceptive and constructive approach to motion picture issues<br />

and problems they have rendered a fine service to us all.<br />

We in Britain have an additional reason for being grateful<br />

to Ben. His interest in British films, his policy of stimulating a<br />

similar interest in others, his efforts to arouse a greater awareness<br />

of British production and its boxoffice potential in the U.S.A.<br />

have given invaluable aid and encouragement to companies such<br />

as our own.<br />

BOXOFFICE deserves not only our congratulations, but also<br />

our sincere thanks.<br />

LION INTERNATIONAL FILMS, LTD.<br />

Victor J. Hoare, Managing Director<br />

(Continued on page 111)<br />

ZEITH IHTEMATIOML FILMS, M.<br />

T501 BROADWAY NEW YORK, N.Y.<br />

PROUDLY OFFERS<br />

FROM THE VANGUARD OF FRANCE'S<br />

NEW WAVE OF FILM PRODUCERS,<br />

THE BOXOFFICE CHAMPIONS AND<br />

AWARD WINNERS ON TWO CONTINENTS<br />

'THE LOVERS'<br />

(Louis Molie, director)<br />

THE 400 BLOWS'<br />

(Francois Truffout, director)<br />

-AND NOW-<br />

'HIROSHIMA . . . MON<br />

(Alain Resnais, director)<br />

Another <strong>Boxoffice</strong> Sensation<br />

AMOUR'<br />

BOXOFFICE :: July 25. 1960 109


Screenplay by<br />

CHARLES SCHNEE<br />

THE CROWDED SKY"<br />

Novel by<br />

Hank Searles<br />

Warner Bros.<br />

BUTTERFIELD 8"<br />

Novel by John O'Hara<br />

Avon<br />

Productions-MGM<br />

"THE MARAUDERS"<br />

Novel by Charlton Ogburn<br />

U.S. Pictures-Warner Bros.<br />

(Milton<br />

Sperling)<br />

"BY LOVE POSSESSED'<br />

Novel by James Gould Cozzens<br />

The Mirisch<br />

Company<br />

(United Artists Release)<br />

HARRY<br />

BELAFONTE<br />

Harbel<br />

Productions<br />

110 BOXOFTICE :: July 25. 1960


I<br />

We are grateful to BOXOFFICE for this opportunity of wishing<br />

them the heartiest congratulations on their 40th anniversary.<br />

Through BOXOFFICE we have been able to bring Anglo Amalgamated's<br />

international product of films to the notice of our<br />

American exhibitor friends.<br />

BOXOFFICE has always given us valuable support with our<br />

British productions and we are looking forward to making announcements<br />

of our outstanding future productions through BOX-<br />

OFFICE in the coming years.<br />

ANGLO AMALGAMATED FILM DISTRIBUTORS<br />

Nat Cohen and Stuart Levy, Directors<br />

///<br />

Hots off to BOXOFFICE from a boxoffice company! That's the<br />

Hammer message we send you on this commemorative occasion.<br />

We have been analytical readers of BOXOFFICE for years. And<br />

by that we mean the close weekly study of your paper which<br />

has helped us keep our fingers on the all-important American<br />

pulse. Pulse gauging has become more of a "must" than ever at<br />

a time when entertainment trends and ideas and developments<br />

are constantly on the change.<br />

We at Hammer like your news service. And that goes for<br />

everybody from our Wordour Street head office to our lively<br />

production team at Bray Studios.<br />

We like your reports on world production and trading. We<br />

like your spirited, unbiased presentation of the news and the<br />

facts that make up that news. And, above ail, we cherish and<br />

profit by the editorials on industry thought and opinion as reflected<br />

in your bright and newsworthy columns.<br />

A progressive company salutes a progressive trade newspaper.<br />

Long may you continue to flourish and prosper. And more<br />

power to your editorial elbow!<br />

HAMMER FILM PRODUCTIONS LTD.<br />

Jimmy Carreras -<br />

Anthony Hinds<br />

Michael Carreras<br />

Congratulations on the 40th anniversary of BOXOFFICE.<br />

Onward to your jubilee-ond may good health and good<br />

fortune bless you in the years to come.<br />

ASSOCIATED BRITISH PICTURE CORP., LTD.<br />

David Jones, Controller of Publicity and<br />

Advertising<br />

///<br />

As one who has survived professionally in the film industry<br />

for nearly the same length of time as BOXOFFICE has been published,<br />

am in a good position to know what is involved in the<br />

I successful completion of such long service.<br />

The present policy of the paper in respect to the British film<br />

production industry is an example of keeping abreast of the times,<br />

which attitude of mind should go a long way toward making<br />

your second 40 years as notable as the first.<br />

Please accept my sincere congratulations.<br />

MICHAEL BALCON PRODUCTIONS LTD.<br />

Michael Balcon, Chairman<br />

///<br />

I hope it is not impertinent for an organisation as young as<br />

Bryanston, which is only a little more than a year old, to offer<br />

congratulations to BOXOFFICE with its 40 years of distinguished<br />

service to the industry.<br />

My colleagues and I are aware that your paper combines<br />

the wisdom of advancing years with the enthusiasm of youth, as<br />

exampled by the recognition you accord British pictures and<br />

British production. May you hove many more happy anniversaries<br />

so that "youngsters" like us may continue to benefit by your<br />

presence.<br />

BRYANSTON FILMS, LTD.<br />

Maxwell Setton, Managing Director<br />

Carry on, Ben.<br />

///<br />

PETER ROGERS PRODUCTIONS, LTD.<br />

Peter Rogers<br />

1958<br />

JACK H. HARRIS<br />

Productions<br />

1959<br />

NOW<br />

Released by Universal Internotionol<br />

ojSoism^j<br />

CINEMaScOP^<br />

- COLOR by DeLuxe<br />

FOR 1961... RIP VAN WINKLE IN THE 21$t CENTURY<br />

# f<br />

\ BOXOFTICE : : July 25, 1960<br />

111


WE ARE PROUD<br />

TO JOIN IN THE<br />

40TH ANNIVERSARY<br />

CELEBRATION OF<br />

d^en S^hti^en<br />

AND<br />

BOXOFFICE<br />

BEST WISHES FOR MANY<br />

MORE YEARS OF SUCCESS<br />

Mercantile Bank and Trust Co.<br />

1H9 WALNUT ST. KANSAS CITY, MO.<br />

Member of Federal Deposit Insurance Corporation<br />

112 BOXOFFICE :: July 25. 1960


Congratulations<br />

BEN<br />

Truly tnis nas Leen 40 years of<br />

progress in our ^reat industry<br />

witk<br />

Ben, BOXOFFICE and<br />

DAVID E.<br />

WESHNER<br />

Producers Representative<br />

JEFFERSON AMUSEMENT CO.<br />

EAST TEXAS THEATRES INC.<br />

JULIUS M. GORDON<br />

PRESIDENT<br />

HOME OFFICES:<br />

BEAUMONT, TEXAS<br />

60 Ea$t 42n(l St., N. Y., N. Y.<br />

BOXOFFICE :: July 25, 1960 113


20 YEARS<br />

OF SERVICE<br />

TO MUSIC<br />

1940<br />

1960<br />

CONGRATULATIONS<br />

BEN<br />

SHLYEN<br />

A. W. SCHWALBERG<br />

private Property<br />

The Song of Sister Mario<br />

Country Music ^.. .. _., ,<br />

o Citotion Films, Inc.<br />

, .<br />

Dig Jeetcr<br />

Five Bold Wcmcn '5 East 58th Street<br />

Chose Me, Chorlie New York 22, N. Y.


A Cure for Poor Business<br />

Apathy. Laggardness. Following the lines of<br />

least resistance. Making a business with substantial<br />

investment a catchas-catch-can affair.<br />

"Let's-get-it-today-to-hell-with tomorrow."<br />

There are the underlying causes of the<br />

trouble, which, stated in other words, may be<br />

called lack of showmanship.<br />

The cure? Big pictures? We have more<br />

of them today than this industry ever heard<br />

of in a single season. But they require some<br />

of that pioneering spirit that dares to do<br />

what the others are not doing—MERCHAN-<br />

DISE! Selling the show for what it is worth;<br />

and selling it in a manner befitting the word<br />

SHOWMANSHIP.<br />

BEN SHLYEN in <strong>Boxoffice</strong><br />

December 1, 1937


IT IS A VERY GENUINE PLEASURE<br />

TO WISH<br />

BEN SHLYEN<br />

AND<br />

BOXOFFICE<br />

CONTINUED SUCCESS ON THE OCCASION OF THEIR<br />

40tn ^>^nnluerdaru<br />

WE ARE PROUD TO HAVE BEEN<br />

ASSOCIATED WITH THEM<br />

FOR MORE THAN<br />

A QUARTER OF A CENTURY<br />

The FIRST NATIONAL BANK<br />

OF KANSAS CITY<br />

14 W. 10TH ST. KANSAS CITY. MO.<br />

116 BOXOFTICE :: July 25, 1960


HENRY BLANKE<br />

PRODUCES<br />

TAYLOR CALDWELL'S<br />

'DEAR AND GLORIOUS PHYSICIAN'<br />

,SPG.<br />

Its<br />

'HIGH TIME"<br />

to Felicitate<br />

BOXOFFICE<br />

on its<br />

40th Birthday<br />

Bin^<br />

BOXOFTICE :: July 26. 1960 117


A Coup De Cbapeaux<br />

to <strong>Boxoffice</strong> on its 40th year<br />

of service to the trade.<br />

J. A. CORDERO<br />

ppnniirFR


t Pay<br />

I<br />

^<br />

13<br />

I<br />

Feature Releases from July Through December, 1960<br />

Allied Artists<br />

JULY<br />

or Die—Produced ond directed by Richard<br />

''<br />

Wilson. Starring Ernest Borgnine, Zohro Lampert, Alan<br />

Austin.<br />

?i<br />

AUGUST<br />

Hell to Eternity—Filmed in Okinawa. Produced by<br />

Irving H. Levin. Directed by Phil Karlson. Starring<br />

Jeffrey Hunter, David Jonssen, Vic Damone, with<br />

Miil^o Toko, Sessue hayakawa.<br />

SEPTEMBER<br />

Plunderers, The— Produced and directed by Joseph<br />

Pevney for Jeff Chandler's August Productions.<br />

Sforring Jeff Chandler, John Saxon, Dolores Hart,<br />

With Marsha Hunt, Jay C. Flippen, Roy Stricklyn.<br />

LATE FALL<br />

Immortol Monster— Caltil


120 BOXOFnCE July 25, 1960<br />

i<br />

. A<br />

Jock Ookie, with Kay Medford, Don Rickles, Mortorie<br />

Bennett.<br />

Tonon Hi* Mo^nlflnnt—In color. A Sv WcintrQul>-Hory«y<br />

Hoyutin Production, produced by Sy<br />

Weintroub in Africo. Directed by Robert Doy. Storrino<br />

Gordon Scott, Jock Mohonev, Betto St. John,<br />

wrtn John Corrodine, Alexondro Stewort.<br />

AUGUST<br />

II Started In Nople*— In ViitoVision and Technicolor<br />

Filmed in Italy. Produced by Jock Rose.<br />

Directed by Melville Shaveljon Storrng Clork Gable,<br />

Sophia Loren, Vittorio de Sica, Moriotto.<br />

Nycho—Produced ond directed by Alfred Hitchcock.<br />

Stofririg Anthony Perkim, Vera Miles, John<br />

Gavin, Jonet Leioh, with John Mclntyre, Martin<br />

Bolsom.<br />

SEPTEMBER-DECEMBER (TentoNve)<br />

Blood oftd Roses— In Techniromo orxJ Technicolor.<br />

Produced bv Rovmond Egcr in Itoly. Directed by<br />

Roger Vodim, StQrrir>g Mel Ferrer, Elsa Martinelli,<br />

Annette Vodim.<br />

Breoth of Scondol, A— In Technicolor. Produced by<br />

Carlo Ponti, Morcello Girosi. Directed by Michael<br />

Curtiz. Starring Sophia Loren, Maurice Chevalier,<br />

John Govin, Angela Lombury.<br />

CinderFella!—in Technicolor. Produced by Jerry<br />

Lewis. Directed by Fronk Toshlin. Storrir>g Jerry<br />

Lewis, Anno Mario Alberghetti, Judith Anderson, Ed<br />

Wynn.<br />

G.I. Blues— In Technicolor. Produced by Hoi B.<br />

Wallis. Directed by Norman Taurog. Storrir>g Elvis<br />

Presley, Juliet Prowse.<br />

One-Eyed Jacks— In VistoVision and Technicolor.<br />

Produced by Fronk P. Rosenberg for Penneboker<br />

Productions. Directed by Marlon Brando. Starring<br />

Marlon Brondo, Karl Molden, Koty Jurodo, with<br />

Pirxj Pellicer, Ben Johnson, Slim Pickens.<br />

Sovoge Innocents, The— In Techniromo 70 ond<br />

Technicolor. Produced by Moleno Malenotti for Magic<br />

Films. Directed by Nictiolos Roy. Starring Anthony<br />

Ouinn, Yoko Toni, with Peter O'Toole.<br />

Under Ten Flogs— Filmed in Italy. Produced by<br />

Dino De Laurentiis. Directed by Duilio Coletti. Storring<br />

Von Hcflin, Chorles Loughton, Myiene Demongeot,<br />

with Eleonoro Rossi Drogo, Liam Redmond,<br />

John Ericson.<br />

World of Suile Wong, The— In Technicolor. Filmed<br />

in Hong Kong and Loridon. Produced by Roy Stark<br />

for his World Enterprises. Directed by Richard Quine.<br />

Starring William Holden, Nancy Kwon, Michoel<br />

Wilding, Sylvio Syms.<br />

20th Century-Fox<br />

JULY<br />

From tlie Terrace— In CinemoScope ond Do Luxe<br />

Color. Produced and directed by Mork Robson.<br />

Storrin:^ Paul Newman, Joanne Woodword, Myrna<br />

Loy, with Ino Bolin, Leon Ames, Barboro Eden.<br />

Lost World, The— In CinemoScope ond De Luxe<br />

Color. Produced ond directed by Irwin Allen. Starring<br />

David Hedison, Jill St. John, Fernando Lomas, Michael<br />

Ronnie.<br />

Murder, Inc.— In CinemoScope. Produced by Burt<br />

Bolobon. Directed by Burt Bolabon, Stuart Rosenberg.<br />

Starring Stuart Whitman, May Bntt, with Henry<br />

Morgan, Peter Folk.<br />

Story of Ruth, The— In CinemoScope ond De Luxe<br />

Color. Produced by Samuel G. Engel. Directed by<br />

Henry Koster. Storring Stuort Whitman, Tom Tryon,<br />

Peggy Wood, Vivcco Lindfors, Jeff Morrow, Elono<br />

Eden.<br />

Trapped In Tangiers— In CinemoScope Italianmode.<br />

Produced by Antonio Cervi. Directed by Riccordo<br />

Freda. Storring Edmund Purdom, Genevieve<br />

Page, Gino Cervi.<br />

AUGUST<br />

For tha Love of Mike— In CinemoScope ond De<br />

Luxe Color Produced ond directed by George Sherman.<br />

Starring Richard Basehort, Stuart Erwin, Rex<br />

Allen.<br />

Idiot, The—<br />

dubbed<br />

In<br />

dialog.<br />

color.<br />

A<br />

Russian-mode,<br />

U.S.-U.S.S.R.<br />

with<br />

Cultural<br />

English-<br />

Exchonge<br />

production, directed by Ivan Pyriev. Starrir>g Yuri<br />

Yokovliev, Yulio Borisovo, Nikito Podgorny.<br />

t«f« Make Love— In CinemoScope and color. Produced<br />

by Jerry Wold. Directed by George Cukor.<br />

Storrir>g Marilyn Monroe, Yves Montond, Tony Rondoll,<br />

Fronkie Voughon.<br />

One Foot in Hell— In CinemoScope and De Luxe<br />

Color. Produced by Sydney Boehm. Directed by<br />

Jomes B Clark. Starring Alan Lodd, Don Murroy,<br />

Dolores Michaels.<br />

39 Steps, The— In color. British-mode. Produced by<br />

Petty Box for J. Arthur Ronk. Directed by Rolph<br />

Th:-nos 5torrir>g Kenneth More, Toino Elg, with<br />

Bror,.Ja de Bonzie, Barry Jones, James Hayter.<br />

Young Jess* James— In CinemoScope. Produced by<br />

Jock Lc--?wood. Directed by Williom Claxton. Starring<br />

Roy Stncklyn, Willord Parker, Merry Anders.<br />

SEPTEMBER<br />

Aphrodite n color Mode in Europe. Storring<br />

Belinda Let ques Scrnas, Massimo Girotti.<br />

Hlgh-Pow*red «lf!e, Th*— In CinemoScope. Produced<br />

and direc- ~.v Maury Dexter. Storring Willord<br />

Porker, Allisi. ayes.<br />

High Time— In Cir, noScope ond De Luxe Color.<br />

Produced by Charles Brcckctt. Directed by Blake<br />

Edwards. Starring Bing Cro -^y, Fobion, Tuesdoy Weld,<br />

Richord Beymer, Nicole Mouioy.<br />

Legions of th* Nil*— In color. Itolion-mode. Produced<br />

by Virgilio De Blosi. Directed by V ttorio<br />

Cottofovi. Storring Lindo Cristol, Ettore Monni,<br />

Georges Morchol.<br />

Sons ond Lovers— In CinemoScope. Produced by<br />

Jerry Wold. Directed by Jock Cardiff. Storring Trevor<br />

Howard, Wendy Hiller, Dean Stockwell, with Mary<br />

Ure, Heather Sears.<br />

Upstairs and Downstairs— In color. British-mode.<br />

Produced by Betty Box for J. Arthur Ronk. Directed<br />

by Ralph Thomas. Starring Michael Craig, Anne<br />

Heywood, Myiene Demongeot.<br />

OCTOBER<br />

Captain's Table, Th*— In color. British-mode. Produced<br />

by Joseph Jonni for J. Arthur Rank, Directed<br />

by Jock Lee. Starring John Gregson, Peggy Cummins,<br />

Donald Sinden, Nodio Gray, with Maurice Denhom,<br />

Richard Wattis.<br />

D*s*rt AHock—British-made. Produced by W. A.<br />

Whittoker. Directed by J. Lee Thompson. Storring<br />

John Mills, Sylvio Syms, Antt>ony QuQyIe.<br />

Desire in the Dust— In CinemoScope. Produced and<br />

directed by WiMiom Claxton for Associated Producers.<br />

Starrir>g Martha Hyer, Joan Bennett, Raymond Burr,<br />

with Richord Beymer, Brett Holsey, Ken Scott.<br />

Flaming Lance— In CinemoScope. Produced by<br />

David Weisbort. Starring Elvis Presley.<br />

NOVEMBER<br />

Ferry to Hong Kong— In CinemoScope and color.<br />

British-mode. Produced by George Maynord for J.<br />

Arthur Ronk. Directed by Lewis Gilbert. Storring<br />

Curt Jurgens, Orson Welles, Sylvia Syms, with Jeremy<br />

Spenser, Noel Purcell.<br />

Go North— In CinemoScope and De Luxe Color.<br />

Produced and directed by Henry Hothoway. Storring<br />

John Wayne, Stewart Granger, Fabian, Ernie Kovocs,<br />

Capucine, Mickey Shoughnessy.<br />

Millionairess, The— British-mode. Produced by Carlo<br />

Ponti from a George Bernard Show ploy. Directed<br />

by Anthony Asquith. Starring Sophia Loren, Peter<br />

Sellers, Alostoir Sim, Vittorio de Sica.<br />

DECEMBER<br />

Destruction Test—^In CinemoScope. British-made.<br />

A J. Arthur Rank Production. Directed by Robert<br />

Lee. Starring Suzy Porker, Bradford Dillman.<br />

Morrioge-Go-Round, The— In CinemoScope. Produced<br />

by Stonley Colbert, Leslie Stevens. Directed by<br />

Walter Long. Storring Susan Hayword, James Mason,<br />

Julie Newmor.<br />

RELEASE DATES NOT SET<br />

Austerlitx^— In CinemoScope ond color. Filmed in<br />

Yugoslavia. Produced by Alex Solkind. Directed by<br />

Abel Gance. Starring Orson Welles, Leslie Caron,<br />

Jack Polonce, Vittorio de Sico, Martine Corol, Rossono<br />

Brazzi.<br />

Sonctuory— In CinemoScope. Produced by Richard<br />

D. Zanuck for Darryl F. Zonuck Productions. Directed<br />

by Tony Richardson. Starring Lee Remick.<br />

Schnook, The— In CinemoScope. Produced by Jack<br />

Leewood. Directed by Charles Barton. Starring Tommy<br />

Noonan, Pete Morsholl.<br />

September Storm— In both 3-D and CinemoScope,<br />

and De Luxe Color. An Edword L. Alperson Production.<br />

Directed by Byron Haskin. Storring Mark Stevens,<br />

Joanne Dru, Robert Strauss.<br />

United Artists<br />

JULY<br />

Apartment, The— In Panovision. A Mirisch Company<br />

Presentation produced and directed by Billy<br />

Wilder. Starring Jock Lemmon, Shirley MocLoine,<br />

Fred MocMurroy, with Ray Walston, Edie Adams.<br />

Cage of Evil—Zenith Production produced by<br />

Robert E. Kent. Directed by Edward L. Cohn. Starring<br />

Ron Foster, Pot Bloir, with Robert Shayne.<br />

Last Days of Pompeii, The— In Supertotalscope and<br />

Eostmon Color. Italian-made, with English-dubbed<br />

dialog. A Cineproduzione-Procuso-Tronsoceon Production.<br />

Directed by Mario Bonnard. Starring Steve<br />

Reeves, with Anne Marie Boumonn, Cristirxj Kouffman,<br />

Fernando Rey, Barboro Corroll.<br />

AUGUST<br />

Elmer Gantry— In color. Produced by Bernard<br />

Smith. Directed by Richard Brooks. Storring Burt<br />

Lancaster, Jean Simmons, Shirley Jones, Potti Page,<br />

Dean Jogger, Arthur Kennedy.<br />

SEPTEMBER<br />

Night Fighters, The—Filmed in Ireland. A D.R.M.-<br />

Cine-World Production, produced by Raymond Stress.<br />

Directed by Toy Gornett Storring Robert Mitchum,<br />

Don O'Herlihy, Anne Heywood, with Cyril Cusack,<br />

Nioll MocGuinness.<br />

Studs Lonlgon—Produced by Philip Yordon for<br />

Longridge Enterprises. Directed by Irving Lerner.<br />

Starring Christopher Knight, Venetio Stevenson, with<br />

Dick Foron, Jock Nicholson, Frank Gorshin.<br />

OCTOBER<br />

Alamo, Th*— In Todd-AO arxJ color. (For special<br />

engagements only.) Produced ond directed by John<br />

Wayne, for his Botjac Productions. Storring John<br />

Wayne, Richard Widmork, Laurence Harvey, with<br />

Fronkie Avolon, Linda Crista!, Pot Woyne.<br />

NOVEMBER<br />

Inherit the Wind—Produced ond directed by Stonley<br />

Kramer. Starring Spencer Tracy, Fredric Morch,<br />

Gene Kelly, with Dick York, Donno Anderson, Henry<br />

Morgon, Florence Eldridge.<br />

Mognlflcent S«v*n, Th*— In Panovision 70 and<br />

color. Filmed in Mexico. A Mirisch-Alpho Production,<br />

produced ond directed by John Sturges. Storring<br />

Yul Brynner, Eli Wolloch, Horst Buctiholz, Steve<br />

McQueen.<br />

Exodus— In<br />

DECEMBER<br />

Ponovision 70 and TectKiicolor. (For<br />

speciol engagements only.) Filmed in Israel and on<br />

Cyprus. Produced and directed by Otto Preminger<br />

for the Mirisch Compony. Storring Paul Newman,<br />

Eva Marie Soint, Peter Lowford, Ralph Richordson,<br />

Lee J. Cobb, Sal Mineo, John Derek, Hugh Griffith.<br />

Universal-International<br />

JULY<br />

Dinosourus!— In CinemoScope and De Luxe Color.<br />

A Foirview Production, produced by Jack H. Horris.<br />

Co-produced and directed by Irvin S. Yeoworth jr.<br />

Starring Word Ramsey, Kristino Honson, Poul Lukother.<br />

Portrait in Black— In Eastman Color. Produced by<br />

Ross Hunter. Directed by Michoel Gordon. Storring<br />

Lono Turner, Anthony Quirwi, Sandra Dee, John<br />

Soxon, Lloyd Nolan, Richard Basehort, co-starring<br />

Ray Walston, Virginia Grey, Anno Moy Wong.<br />

S.O.S. Pacific— British-mode. A Sidney Box & Associates<br />

Production. Produced by John Nosht, Potrick<br />

Filmer-Sonkey. Directed by Guy Green. Storring Pier<br />

Angeli, John Gregson, Richard Attenborough, Evo<br />

Bortok, Eddie Constontine.<br />

AUGUST<br />

Chartroose Coboos*— In Panovision and Eostmon<br />

Color. Produced by Stanley Dougherty. Directed by<br />

William "Red" Nichols. Starring Molly Bee, Ben<br />

Cooper, with Edgar Buchanan, Slim Pickens, Mik*<br />

McGreevey.<br />

Coiiega Confidential—Produced and directed by<br />

Albert Zugsmith. Starring Steve Allen, Joyne Meodows,<br />

Mamie Von Doren, with Mickey Shaughrwssy,<br />

Zivo Rodann, Herbert Marshall, Cathy Crosby.<br />

Day<br />

SEPTEMBER-DECEMBER (Tentative)<br />

the Gun, The— In Eostmon Color. Filmed<br />

Brynoprod, S. A. Production, produced<br />

by Eugene Frenke, Edward Lewis. Directed by Robert<br />

Aldrich. Starring Rock Hudson, Kirk Douglas, Dorothy<br />

Molone, Carol Lynley, Joseph Gotten, Neville Brand.<br />

Grass Is Greener, The— In Techniromo and TecivMcolor.<br />

Filmed in England. A Grondon Production, produced<br />

and directed by Stonley Donen. Storring Cory<br />

Grant, Deborah Kerr, Robert Mitchum, Jean Simmons.<br />

Great Impostor, The— Produced by Robert Arthur.<br />

Directed by Robert Mulligon. Starring Tony Curtis,<br />

Edmond O'Brien, Arthur O Connell, Gory Merrill, Joon<br />

Blockman, Karl Maiden, Raymond Mossey.<br />

Midnight Lace— In Eostmon Color. Produced by<br />

Ross Hunter, Mortin Melcher. Directed by Dovid<br />

Miller. Based on o British suspense ploy, "Motlldo<br />

Shouted Fire," by Jonet Green. Starring Doris Day,<br />

Rex Harrison, John Gavin, Myrno Loy, Herbert Marshall,<br />

Roddy McDowoll.<br />

Private Lives of Adom and Ere, The— Partly in<br />

color. Produced by Red Doff. Directed by Albert<br />

Zugsmith, Mickey Rooney. Starring Mickey Rooney,<br />

Mamie Von Doren, Mel Torme, Paul Anko.<br />

Seven Woys From Sundowrv—Produced by Gordon<br />

Koy. Directed by Horry Keller. Starring Audie Murphy.<br />

Borry Sullivan, Venetio Stevenson, John Mclntire.<br />

Spartacus— In Super Techniromo 70 ond Technicolor.<br />

(For roodshow engagements only.) Filmed in<br />

Italy ond Spain. A Bryno Production, produced by<br />

Edward Lewis. Directed by Stanley Kubrick. Storring<br />

Kirk Douglos, Laurence Olivier, Jean Simmons, Tony<br />

Curtis, Charles Loughton, Peter Ustinov, John Govin.<br />

Warner Bros.<br />

JULY<br />

Hercules Unchoined— In Dyoliscope and Eostmon<br />

Color. Itolion-mode, with English-dubbed diolog. A<br />

Joseph E. Levine Presentotion. Produced by Bruno<br />

Voilati. Directed by Pietro Froncisci. Starring Steve<br />

Reeves, with Sylvo Koscino, Sylvia Lopez, Primo<br />

Camera.<br />

Ice Palace— In Technicolor. Filmed portly in<br />

Alaska. Based on Edna Ferber's novel. Produced by<br />

Henry Blonke. Directed by Vincent Sherman. Starring<br />

Richord Burton, Robert Ryan, Carolyn Jones, Morttio<br />

Hyer, Jim Backus.<br />

AUGUST<br />

Ocean's Eleven— In Technicolor. A Dorchester Production,<br />

produced and directed by Lewis Milestone.<br />

Starring Frank Sinatra, Dean Martin, Peter Lowford.<br />

Sommy Davis jr.. Angle Dickinson, Richord Conte.<br />

Cesar Romero, with Patrice Wymore, Joey Bishop.<br />

SEPTEMBER-DECEMBER<br />

Crowded Sky, The— In Technicolor. Produced by<br />

Michael Garrison, Directed by Joseph Pevney. Starring<br />

Dona Andrevrs, Rhonda Fleming, Efrem Zimbolist<br />

jr., John Kerr, Anne Francis, Keenan Wynn.<br />

Dark at the Top of the Stoirs, The— In Technicolor.<br />

Produced by Michael Gorrison. Directed by<br />

Delbert Monn. Storring Robert Preston, Ojrothy Me-<br />

Guire, Eve Arden, Angela Lonsbury.<br />

Sins of Rachel Cade, The— In Technicolor. Produced<br />

by Henry Blonke. Directed by Gordon DouBlos.<br />

Starring Peter Finch, Angle Dickinson, Rogar<br />

Moore.<br />

Sundowners, The— In Technicolor. Filmed in Aiatrolio.<br />

Produced by G. L. Blottner. Directed by Fred<br />

Zinnemonn. Starring Robert Mitchum, Deboroh Kerr,<br />

Peter Ustinov, with Glynis Johrw, Dino Merrill. Chip*<br />

Rofferty.<br />

Sunrise ot Campobello—Filmed in Technicolor.<br />

Produced by Dore Schary. Directed by Vincent J.<br />

Donehue. Starring Rolph Bellamy, Greer Garson,<br />

Hume Cronyn, with Alan Bunce.


10 Films Thaf Helped Shape<br />

The Motion Picture: 1920-1960<br />

(Continued from page 90)<br />

order of their release to the public, they<br />

are:<br />

Nanook of the North, the first feature<br />

documentary produced by Robert J.<br />

Flaherty and released by Pathe in 1922.<br />

Greed, produced in Hollywood by Eric Von<br />

Stroheim with Zasu Pitts and Gibson<br />

Gowland and released by MGM in 1924.<br />

Sherlock Jr., produced and directed by<br />

Buster Keaton with himself as star, released<br />

by MGM in 1924.<br />

The Last Laugh, produced in Germany by<br />

P. W. Murnau with Emil Jarmings<br />

starred and released by Universal in<br />

1925.<br />

The Gold Rush, produced and directed by<br />

Charlie Chaplin with himself as star, released<br />

by United Artists in 1925.<br />

PoTEMKiN, produced in Russia by Sergei<br />

Eisenstein in 1926.<br />

DEIallelujah, one of the first talkies with<br />

an all-Negro cast, written and directed<br />

by King Vidor and released by MGM in<br />

1929.<br />

The Best Years of Our Lives, produced by<br />

Samuel Goldwyn and directed by William<br />

Wyler, released by RKO in 1946.<br />

The Treasure of the Sierra Madre, directed<br />

and written by John Huston, with<br />

Humphrey Bogart and Walter Huston<br />

starred, released by Warner Bros, in<br />

1948.<br />

The Bicycle Thief, produced in Italy by<br />

Vittorio De Sica and released in the U.S.<br />

by Mayer-Burstyn in 1949.<br />

In giving his best ten, Griffith gave out<br />

the statement: "I list the films with the<br />

rider that if you asked me two weeks from<br />

now, I would probably send you an entirely<br />

different list."<br />

The New York Times recently invited<br />

several prominent film industry figures to<br />

give their lists of the pictures they would<br />

most like to see again. Their selections<br />

vary greatly from Griffith's list.<br />

Lillian Gish, famous star of D. W. Griffith<br />

pictures in the silent days and still<br />

active both on stage and screen, also listed<br />

"The Last Laugh," as well as three of her<br />

early films, "Intolerance" (1916), "The<br />

Scarlet Letter" (1926), "La Boheme"<br />

(1926), and "The Skating Rink" (early<br />

Chaplin), "The Greatest Thing in Life"<br />

(1919), "Passion" (1920), "The Legend of<br />

Gosta Berling" (1928), "The Romance of<br />

Happy Valley" (1919) and "The Word"<br />

(1957), the Swedish film originally titled<br />

"O'rdet." Only six of Miss Gish's ten films<br />

were shown in the 1920-1960 period.<br />

William Wyler, famous producer-director,<br />

also picked "Potemkln," "The Last<br />

Laugh," "The Bicycle Thief" and "Hallelujah,"<br />

but his other six included "Gone<br />

With the Wind" (1939), "The Kid" (1920),<br />

"All Quiet on the Western Front" (1930),<br />

"Foolish Wives" (1922), "The Marriage<br />

Circle" (1924), all of which many others<br />

would have included in their lists of outstanding<br />

films of the 1920-1960 period, as<br />

well as "The Birth of a Nation," D. W.<br />

Griffith epic which was released in 1915,<br />

five years before the period, and "Forbidden<br />

Games," a Rene Clement French film<br />

which had scant showing in the U.S. in<br />

1952.<br />

Mary Pickford, once known as America's<br />

Sweetheart, had a completely different list<br />

of ten best pictures, including "Gone With<br />

the Wind," "All Quiet on the Western<br />

Front," "The Birth of a Nation," "The<br />

Thief of Bagdad" (1924), "It Happened<br />

One Night" (1934), "The Informer" (1935),<br />

"High Noon" (1952), "The Ten Commandments"<br />

(1958), and "High and Dizzy"<br />

(early Harold Lloyd) and "any Charlie<br />

Chaplin film of his silent period."<br />

Demonstrating the tremendous difference<br />

between the greatest pictures and the<br />

boxoffice champions, the industry's listing<br />

of the all-time grossers includes only<br />

"The Best Years of Our Lives" in the more<br />

than $10,000,000 class. "Gone With the<br />

Wind" and "The Ten Commandments"<br />

still lead the top-money list with none of<br />

the other Richard Griffith selections even<br />

approaching the multi-million dollar<br />

gross.<br />

Wherever there's<br />

there s<br />

a<br />

a theatre,<br />

o<br />

IT'S THE T0PS-w/7fj more paid subscribers<br />

than any other film trade paper in the world!<br />

OXOFFICE July 25, 1960 121


BOXOFFICE<br />

BAROMETER<br />

This chart records the performance of current attractions in the opening week of their first runs in<br />

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs<br />

are reported, ratings are added and overages revised. Computation is in terms of percentage in<br />

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"<br />

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)<br />

Battle la Outer Space (Col)<br />

Bells Are Rineing iMGM)


I<br />

'<br />

Papyanakos<br />

'<br />

ing<br />

Luxury House Opened<br />

In Hewlett, N. Y.<br />

HEWLETT, N. Y.—The residents of the<br />

Fi\e Towns area are enjoying a new luxurious<br />

motion picture theatre. The Hewlett,<br />

which opened recently, is the latest<br />

link in the Town and Country circuit and<br />

IS located in the Peninsula shopping center.<br />

Mill road and Peninsula boulevard.<br />

The Hewlett is fully air conditioned and<br />

equipped with the latest electronic sound<br />

is<br />

equipment. Coupled with stereophonic<br />

speakers and the large full vision screen<br />

IS a silver hued Venetian curtain. Discriminating<br />

moviegoers are sure to enjoy the<br />

finest films in a delightful atmosphere.<br />

Leon Miller, designer of the Glen Cove<br />

and Wantagh theatres, has made use of<br />

modern and domestic materials in a most<br />

attractive manner. The special loge section<br />

has been furnished with sofa type<br />

cliairs.<br />

The new Hewlett is operated on a continuous<br />

policy basis and is under super-<br />

\ision of veteran Long Island exhibitors,<br />

Sidney Sinetar and Seymour Frank.<br />

Goldslein Helping Velde<br />

In Hospital Fund Drive<br />

NEW YORK—Mauiice Goldstein, Allied<br />

.Artists general sales manager, has become<br />

cochaimian of the<br />

National Distributors<br />

Committee of the<br />

Will Rogers Memorial<br />

Hospital. He will work<br />

in cooperation with<br />

James R. Velde.<br />

United Artists domestic<br />

sales manager,<br />

who is continuing for<br />

another year in that<br />

capacity.<br />

Goldstein pledged<br />

to do all he could to<br />

Maurice Goldstein<br />

reach the $1,000,000<br />

-.oal set for creation of the new O'Donnell<br />

Memorial Research Laboratories and an<br />

e.xpanded research program during the<br />

hospital's "O'Donnell memorial year."<br />

New Indoor Theatre Opens<br />

At Lake Ronkonkoma, N.Y.<br />

LAKE RONKONKOMA, N. Y. — This<br />

community now has its own motion picture<br />

theatre with the opening of the<br />

Ronkonkoma Theatre in the new shopping<br />

center on Portion road. The 550-seat house<br />

is air conditioned and heated for yearround<br />

operation. It is equipped with the<br />

most up-to-date stereophonic sound.<br />

The Ronkonkoma is offering a selective<br />

single feature policy on a continuous daily<br />

schedule beginning at 1 p.m.<br />

Adding Go-Cart Track<br />

CANTON, N. Y.—Anthony Scalise and<br />

Don Gilson, local restaurant men who<br />

recently bought the Ideal Drive-In on<br />

Gouverneur road from Mr. and Mrs. Alec<br />

of 43 Judson St., are buUding<br />

a quarter-mile paved oval for go-cai't racat<br />

the drive-in.<br />

Debbie Reynolds stars with Jack Lemmon<br />

in Columbia's "Try, Try Again."<br />

New Team of Exhibitors Takes Over<br />

Famous North Jersey Showplace<br />

AT S C H I N E CELEBRATION—<br />

Employes of the home office staff of<br />

Schine Theatres were guests at a<br />

dinner at GloversviUe, N. J., honoring<br />

their more than 1,000 years of service.<br />

The first Schine theatre was opened<br />

in 1917. G. David Schine, president of<br />

Schine Enterprises, was the principal<br />

speaker. At right are Schine's parents,<br />

Mr. and Mrs. J. Myer Schine. Myer is<br />

the founder and board chairman of<br />

Schine Enterprises. More than 140<br />

home office staffers, their wives or<br />

husbands watched the presentation of<br />

service pins to 45 veteran employes.<br />

Tarentum. Teenagers Win<br />

Lower Admission Charge<br />

TARENTUM, PA.—Teenage moviegoers,<br />

12 through 17, have won their admissions<br />

cut plea. Bud Pike, manager of the Manos<br />

Theatre, put into effect a 50-cent admission<br />

for student teenagers who formerly<br />

paid 75 cents, the adult price. More than<br />

160 teenagers had petitioned the management<br />

to offer a more inviting admission<br />

price. Although immediately effective.<br />

Pike said that he will have student cards<br />

issued through the schools when they reopen<br />

for the fall term.<br />

A month ago, the manager started a<br />

two-for-one program on Monday evenings.<br />

Fike said that this was to encoui-age families<br />

to come to the theatre at half price,<br />

Monday only.<br />

Reginald Caulfield Named<br />

Manager at Bergen Mall<br />

PATERSON, N. J.—Reginald Caulfield<br />

is the manager of the new Mall Theatre<br />

in the Bergen Mall Shopping Center, having<br />

been appointed by Charles B. Moss,<br />

president of the Moss Theatres.<br />

Caulfield has been studio supervisor for<br />

the National Broadcasting Co. the past six<br />

years. Prior to that he managed the Newark<br />

Newsreel Theatre. He also was associated<br />

with Loew's Theatres in various<br />

capacities.<br />

Fox Buys Behrman Play<br />

NEW YORK — Twentieth Century-Fox<br />

has bought S. N. Behrman's hit play, "The<br />

Cold Wind and the Warm." which deals<br />

with the author's youth in New England.<br />

MONTCLAIR, N. J.—Paul Petersen, one<br />

of the new partners in the operation of<br />

the 37-year-old Clairidge Theatre on<br />

Bloomfield avenue, began his industry career<br />

20 years ago at the Clairidge while a<br />

student at Montclair High School. Now a<br />

resident of nearby Morristown, Petersen<br />

also has been manager of the local Bellevue<br />

and other theatres in the area.<br />

Petersen and Robert Sherman of Elberon,<br />

who in 32 years in an executive capacity<br />

specializing in the handling of motion<br />

pictures has become a well-known<br />

figure in the industry, have entered into<br />

a long-term lease with the Church Realty<br />

Co., of which Ernest C. Hinck jr. of Upper<br />

Montclair is president, the firm which<br />

owns the building housing the theatre.<br />

For the past ten years the theatre has<br />

been operated by members of the Josephs<br />

family under the terms of a lease which<br />

in 1950 had been given to the Stanley<br />

Warner Coi-p. However, as explained by<br />

Hinck, that corporation was forced to relinquish<br />

the theatre operations and the<br />

lease was assigned to Paul Josephs.<br />

Upon the death of Josephs in 1958, the<br />

lease was reassigned to his wife, Mrs.<br />

Helen J. Josephs, who also operates the<br />

Center Theatre in Bloomfield.<br />

Petersen and Sherman intend to make<br />

extensive alterations to the theatre, including<br />

a completely new air-conditioning<br />

unit, refurbishing of the theatre, new carpet,<br />

large screen projection and the latest<br />

improvements in sound.<br />

The new operators intend "to return the<br />

Clairidge Theatre to the position it formerly<br />

occupied as the finest movie house<br />

in the North Jersey area" by offering the<br />

finest pictures providing "the finest in entertainment<br />

for discriminating theatregoers<br />

and their families."<br />

Petersen is maiTied and has a ten-yearold<br />

son and an eight-year-old daughter.<br />

Sherman was born in New Haven,<br />

Conn., and came to New York in 1925.<br />

Between 1928 and 1958 he sei-ved in an<br />

executive capacity with the RKO organization<br />

specializing in the distribution of<br />

motion pictures. For the past two years<br />

he served in a similar capacity with the<br />

Walter Reade circuit.<br />

Sherman prides himself on being on a<br />

first-name basis with practically all of the<br />

moguls in the industry. He is married and<br />

has a married son and daughter.<br />

Equal Time? Why, Sure!<br />

UA Informs the GOP<br />

NEW YORK—'While the demands of<br />

politicians for equal time on TV make<br />

that medium restive, apparently motion<br />

pictures are only too eager to<br />

oblige. Which is another way of saying<br />

that United Artists arranged to<br />

have "Inherit the Wind" previewed by<br />

delegates to the Republican convention<br />

as it was by delegates at the<br />

Democratic shindig. The place will be<br />

the Carnegie Theatre in Chicago.<br />

Even politicians can learn something<br />

about oratory from the picture.<br />

BOXOFFICE :: July 25, 1960 E-1


and<br />

Terrace and Lost World' Open<br />

Strong As B'way Continues Big<br />

NEW YORK—Two slioiit; new entries<br />

from 20th Century-Fox. -Prom the Terrace"<br />

and "The Lost World." had smash<br />

opening weeks, the first at the Paramount<br />

on Broadway and the east side Murray<br />

Hill, the latter at the Warner Theatre,<br />

while Continental's British "School lor<br />

Scoundrels" also had a big opening week<br />

at the Sutton.<br />

Despite the fine outdoors weather, seviral<br />

holdovers continued at a fast pace,<br />

including "Elmer Gantry." in a big second<br />

week at the Capitol: "Strangers When We<br />

Meet." in a fine third week at the Criterion:<br />

"The Apartment." very big at<br />

both the Astor on Broadway and the<br />

east side Plaza, while long lines waited<br />

during both the day and evening outside<br />

"Psycho." at both the DeMille on Broadway<br />

and the east side Baronet. Also continuing<br />

to big business was "Bells Are<br />

Ringing." in its foui-th week at the Radio<br />

City Music Hall.<br />

Still doing capacity business are the<br />

two two-a-day pictures. "Ben-Hur. " in its<br />

35th week at Loew's State, and "Can-Can."<br />

in its 17th week at the Rivoli Theatre.<br />

The pictures which were down included:<br />

"Ice Palace." mild in its third week at the<br />

RKO Palace, and "Murder, Inc.." in its<br />

third week at the Victoria.<br />

In addition to the new "School for<br />

Scoundrels." other British films continuing<br />

at a strong pace at the art houses<br />

included: "I'm All Right, Jack" in its<br />

12th w^eek at the Guild. "Man in a Cocked<br />

Hat" in its fifth week at the Little Carnegie,<br />

and "The Trials of Oscar Wilde," in<br />

its third week at the Paris. However, the<br />

American "The Subterraneans" was mild<br />

in its second week at the Beekman. Two<br />

other Continental British films. "Expresso<br />

Bongo " "The Battle of the Sexes,"<br />

recently ended 13-week first runs in Manhattan<br />

with a combined gross of over<br />

$200,000.<br />

The sole new entry for the third week<br />

in July was "The Idiot." 20th Century-Pox<br />

Soviet-made release, which opened at the<br />

Normandie Thursday i21i.<br />

(Avcroge Is 100)<br />

Astor—The Aportmenl- (UA), 5th wk 175<br />

Baronet— Psycho (Poro), 5th wk 210<br />

Bcckmon—Th« Subterroneons (MGM), 2nd wk. 120<br />

Copitol— Elmer Gentry (UA), 2nd wk 185<br />

Criterion— Strongers When Wc Meet (Col),<br />

2nd wk 185<br />

DeMiile— Psycho ;Pora), 5th wk 200<br />

Fine Arts— Hiroshima, Men Amour (Zenith),<br />

9lh wk 150<br />

H<br />

U


i<br />

A<br />

^<br />

They said<br />

she was<br />

guilty<br />

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gBERT FREED ROY DELRUTH GEORGEWATERS and •<br />

RICHARD BERNSTEIN RICHARD B. DUCKEH<br />

• Produced by RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE •<br />

CONTACT YOUR yi/?zanlaaru<br />

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Q3RGE WALDMAN<br />

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1<br />

30 Ninth Avenue<br />

MiV YORK 36, N. Y.<br />

AMERICAN INTERNATIONAL<br />

PICTURES OF PHILADELPHIA<br />

CHARLES BEILAN - Branch Manager<br />

3 Penn Center Plaza, Room 722<br />

LOcust 8-6684<br />

PHILADELPHIA 2, PENNSYLVANIA<br />

AMERICAN INTERNATIONAL<br />

PICTURES EXCHANGE OF<br />

WASHINGTON, D. C, INC.<br />

JEROME SANDY<br />

713-3fd Street, N.W.<br />

WASHINGTON 1, D. C.<br />

SCREEN GUILD<br />

PRODUCTIONS<br />

MILTON BRAUMAN<br />

415 Van Broom Street<br />

PITTSBURGH 19, PENNSYLVANIA<br />

GEORGE WALDMAN<br />

FILMS<br />

WALDMAN<br />

GEORGE J.<br />

505 Pearl Street<br />

BUFFALO" N. Y.


. . The<br />

, . Patricia<br />

VARIETY CLUB I^AUNCHES SPORTS DIVISION—A sports division of New-<br />

York Club No 35 was launched at a luncheon meeting at the Hotel Astor. Seen<br />

here are. left to right. Walt Kramer, assistant chief barker; Max Kase, sports editor<br />

of the New York Journal- American; Harr.v Brandt, chief barker, and Dan Daniel,<br />

sports writer of the New York World-Telegram, who was elected chairman of<br />

the group.<br />

ALBANY<br />

Mick Googin jr. is serving as a projectionist<br />

for his father at the Town in<br />

Buzzy English, son of the<br />

. . .<br />

Cazenovia<br />

late Harvey English, and a Syracuse University<br />

student is to join Harden Theatres<br />

at Hancock. Harden Theatres is the present<br />

name for the former Harvey English<br />

string in southern New York state and<br />

northern Pennsylvania Super 50<br />

.<br />

Drive-In, Schenectady-Saratoga road, gave<br />

a Third Anniversary party, with Sven-Erik<br />

Libaek. Norwegian naval cadet singer in<br />

th» cast of "Windjammer." on hand "to<br />

autograph your program books." Also offered<br />

were free "Windjammer" diagram<br />

and glossary to the first 1.000 customers,<br />

a fireworks display and free lollipops for<br />

the children.<br />

Two Walter Reade jr. sales were reported.<br />

He disposed of the Community<br />

Court Motel, opened at Saratoga Springs<br />

In 1953. to New York interests: the Kingston<br />

in Kingston, to the Union-Fern Furniture<br />

Co. The latter, which has no stores<br />

In Albany and other area cities, is said to<br />

be converting the Kingston into a furniture<br />

establishment. It Is well located on<br />

that city's main street; had been operated<br />

as a theatre on weekends. Following the<br />

refurbishing of the Community, the latter<br />

became the "A" house. Reade likewise owns<br />

the 9-W and Sunset drlve-lns, Kingston.<br />

Don Gilson's Ideal Drive-In, Canton, Is<br />

now the scene of Sunday afternoon automobile<br />

races. This is believed to be the<br />

first instance, hereabouts at least, of a<br />

course—asphalt-covered—being built in an<br />

ozoner for speed events. Six races are<br />

staged, for an admission of 90 cents. Th"<br />

drive-in. located in a "bowl." is described<br />

as well suited to automobile races, in which<br />

great North Country interest exists.<br />

The long European and American career<br />

or salesman Rudi Bach will come to an<br />

end. in this part of the country at least.<br />

August 1. The George Waldman Films<br />

salesman, who recently suffered a tragedy<br />

in the death of his wife as he was recuperating<br />

from major surgery, plans to<br />

make his home in Los Angeles. He is expected<br />

to make a film connection there. A<br />

farewell dinner for Bach, who covers the<br />

Buffalo and Albany territories, will probably<br />

be given by industry friends here<br />

August 1.<br />

Clayton Pantages, 20th Century-Fox<br />

salesman, who had been expected to return<br />

here Thursday (21) after a threeweek<br />

swing through exchanges in the east,<br />

south and southwest, flew, instead, to<br />

Hollywood for a look-see at "Let's Make<br />

Love." His branch offices mission was<br />

designed to promote sales and bookings.<br />

Salesman John Wilhelm has been directing<br />

the office in Pantages' absence, Pantages<br />

keeping in touch with Wilhelm by<br />

phone.<br />

Frank Lynch, Paramount sales representative,<br />

attended a screening of "Psycho"<br />

at the DeMille in New York, Tuesday<br />

1191, followed by a sales meeting. The<br />

picture is to open here August 3 . . .<br />

Harry<br />

Rogovin. Columbia district manager, accompanied<br />

Herb Schwartz, exchange manager,<br />

on a visit to Kallet Theatres office<br />

in Oneida .<br />

Newman, daughter<br />

of Arthur J. Newman, veteran film distributor,<br />

Is working as a summer volunteer<br />

at the local Cerebral Palsy Center,<br />

She Is a student at St. Agnes School.<br />

The "Miss Sweater Girl" contest, staged<br />

by the Hellman Theatre in cooperation<br />

with the Schine-owned WPTR, was a success.<br />

Noneen Hulbert of Scotia, the winner,<br />

appeared at the theatre two nights,<br />

the second time to take care of the crowd<br />

that couldn't get in the first night . . .<br />

Nabbing an early date for "Portrait In<br />

Black." Hellman's promoted it as an eastern<br />

New York premiere. At the same time,<br />

however. Fabian's State Theatre in<br />

Schenectady placed copy in the Albany<br />

dailies to report that it, too, w-as playing<br />

the picture early.<br />

Leases Smalley Theatre<br />

JOHNSTOWN, N.<br />

Y.—Alexander Pedro,<br />

who operates theatres in St. Johnsville<br />

and Dolgeville. has leased the local<br />

Smalley Theatre from Mrs. Hazel Smalley<br />

of Cooperstown and plans to reopen it if<br />

he can get city approval. The city bid in<br />

the theatre in the last two tax sales, overdue<br />

taxes and interests now amounting to<br />

around $10,500.<br />

Albany Friends Planning<br />

Dinner for Eddie Susse<br />

.ALBANY — Distributor and exhibitor<br />

fricnd.s of Eddie Susse, promoted from<br />

MGM branch manager here to the larger<br />

Detroit office, will give him a farewell<br />

dinner August 15. The site of the dinner<br />

is to be announced soon.<br />

Susse. who was summoned back from a<br />

three-week vacation and given the new<br />

assignment, effective July 18. came to this<br />

city from New York about 1941. He first<br />

served as booker and then booker-office<br />

manager: later won advancement to salesman.<br />

Transferred to Buffalo as salesman,<br />

he worked there for five years: returned<br />

to Albany in 1957. when Jack Goldberg<br />

retired as exchange chief.<br />

A native of Brooklyn and originally a<br />

clerk for MGM. Susse has a wide circle of<br />

friends in this exchange district. It is<br />

reported that he had turned down an<br />

opportunity to become the Lion's New<br />

York metropolitan area manager. He will<br />

have to sell his home in suburban Mc-<br />

Kownville and move his wife and son to<br />

Detroit. A daughter lives in Buffalo.<br />

The dinner committee consists of: Ellas<br />

Schlenger. Fabian division manager: Herb<br />

Gaines. Warner Bros, exchange manager:<br />

Joe Miller, operating the Menands Drive-<br />

In and former Columbia manager.<br />

Ralph Ripps Promoted<br />

NEW YORK—Ralph Ripps has been<br />

made MGM Albany exchange manager by<br />

Robert Mochrie, general sales manager.<br />

He replaces Edward Susse, now assigned<br />

to Detroit. Ripps has been an Albany salesman<br />

20 years.<br />

Tent 9 Is Short $4,250<br />

On Camp Thacher Pledge<br />

ALBANY — "Ways and means of<br />

fulfilling<br />

our obligation to boys attending Camp<br />

Thacher" will be discussed at a 'Variety<br />

Club meeting Monday (25) at 8:30 p.m.,<br />

according to a letter from Chief Barker<br />

Jack Olshansky.<br />

Pointing out that Tent 9's heart project<br />

still faces a deficit of $4,250 in the pledged<br />

amount of $17,000 for 1960, Olshansky<br />

wrote, "The camp is in danger of being<br />

closed for the last two weeks of the scheduled<br />

eight-week period."<br />

The Newspaper Day, recently conducted<br />

by the Variety Club, in a tie-up with the<br />

Times-Union, and with the assistance of<br />

area television-radio personalities, plus<br />

Junior Chamber of Commerce and Albany<br />

Boys Club members, totaled about $5,000.<br />

according to Olshansky.<br />

In addition to this amount, around<br />

$12,750 had been raised, he continued.<br />

Drive-Ins Join TOA<br />

ALBANY—Alan V. Iselin of Tri-City<br />

Drive-In Theatres has enrolled three of<br />

his drive-ins in this area in Theatre Owners<br />

of America. They are the Auto Vision<br />

T"rive-In. East Greenbush: Super 50 Drivein.<br />

Ballston, and Turnpike Drive-In, Albany.<br />

Included in the cast of AAs "The<br />

Plunderers" are Marsha Hunt. Jay C. FUpp-n.<br />

James Westerfield. Ray Stricklyn,<br />

Eo?er Torrey and Dee Pollock.<br />

E-4<br />

BOXOFFICE July 25. 1960


,<br />

pOGER<br />

1<br />

publicity<br />

'<br />

on<br />

H. LEWIS, United Artists vicepresident<br />

in charge of advertising,<br />

and exploitation; Burt Sloane,<br />

UA publicity manager, and David Chasman,<br />

advertising manager, got back from<br />

Hollywood Wednesday


—<br />

Salem<br />

Youngstown<br />

,<br />

\<br />

Seven Variety Founders Reunited<br />

At Eddie Fontaine 50-Year Dinner<br />

PITTSBURGH— J. E. Eddii'' Fontaine.<br />

'Tnited Artists division manager, celebrated<br />

his golden jubilee in the motion picture<br />

industry at a dinner in the Penn-Sheraton<br />

Hot'^l Tuesday evening il9i with many<br />

oldtime friends present.<br />

It was an evening to remember for Eddie<br />

rnd for those who participated. Present<br />

''''re seven of the original 11 men who<br />

formed the Variety Club here in 1927<br />

it was Fontaine who suggested that the<br />

club be named Variety, which won out<br />

over another suggestion. "Hallelujah Club."<br />

Here for the dinner were John McGreevey.<br />

"'^neral chairman of the Fontaine dinner;<br />

John J. Maloney and James G. Balmer.<br />

who assisted McGreevey: David Brown,<br />

Red Lai and John Morin jr. Two others<br />

sent their regrets. John H. Harris was busy<br />

with the Atlantic opening of his "Ice<br />

Capades." and Harold Dunn, former Warner<br />

branch manager here who now is retired<br />

in Van Nuys. Calif. The other<br />

founders are dead.<br />

David C. Silverman, former Variety Tent<br />

1 chief barker, served as treasurer for<br />

the testimonial.<br />

The speakers included Louis E. Hanna,<br />

present chief barker of the mother tent<br />

of Variety: John J. Maloney, retiring from<br />

MGM after 38 years here as salesman,<br />

branch and district manager: George W.<br />

Eby, past chief barker of Variety International;<br />

George J. Schaefer. producers representative,<br />

and James R. Velde, sales<br />

manager for United Artists: George<br />

Nathan, chief barker of Variety Tent 11,<br />

Washington: James G. Balmer, ceremonial<br />

offic?r. Variety International; Morris Pinkel.<br />

th^atr? owner: Harry G. Peinstein.<br />

Stanley Warner zone manager; Rabbi<br />

Benjamin A. Lichter: Canon Edward M.<br />

Wilson, Trinity Cathedral, and John J.<br />

Wricht, Catholic bishop of Pittsburgh and<br />

Variety chaplain.<br />

Washington Variety presented to Fontaine<br />

a fine television receiver, and Joined<br />

with area theatre owners and the Pittsburgh<br />

tent In awarding to the veteran film<br />

man and his wife a special guest vacation<br />

in Miami to attend Variety International's<br />

34th convention week next April 24.<br />

Eddie entered the Industry 50 years ago<br />

with General Film Corp. in Detroit. From<br />

1919 to 1929 he was with Paramount in<br />

Cincinnati. Pittsburgh. Cleveland and<br />

Washington. In the late '40s he was with<br />

Selznick Releasing Corp.. leaving in 1950<br />

to join UA in Washington.<br />

Balmer recited Edgar Guest's "Friends"<br />

which he has done on so many occasions,<br />

and he still commands attention when he<br />

do?s so. for he is an old pro, a showman<br />

for more than half-a-century.<br />

Jim Velde, UA sales manager, made remarks<br />

that pleased everyone as concerns<br />

n«VB-lri<br />

waarams<br />

THEATRICAL ADVERTISING CO<br />

JJIOCftSS AVI • DfTROIT I MICH<br />

WPITC rOR SAMPIES'WO ni>>R<br />

Fontaine; he wont all-out in letting the<br />

honor guest know that he was not only<br />

needed but still wanted in the business, for<br />

he is a good salesman, well tried and<br />

proven. Velde made friends for himself<br />

and for UA.<br />

Harley Davidson, Washington exhibitorbooker,<br />

came up with a show stopper, a<br />

finely engraved cartoon in color which<br />

caricatures an angry old Civil war mbel<br />

in uniform carrying a Confederate flag,<br />

the caption being "Forget. Hell!"<br />

The program-menu carried a fine enfrraving<br />

of Eddie Fontaine as conceived by<br />

Press artist Berger. a fine souvenir and<br />

salute. The well-wishers autographed a<br />

copy for the honor guest. Mrs. Fontaine<br />

took a bow at the end of the dinner.<br />

Present also were their son and the UA<br />

division manager's brother Joel "Jack"<br />

Fontaine, local Paramount shipper for<br />

about 36 years.<br />

From Detroit were John Himmelien.<br />

Fred J. Sturgess. W. James Olson. Eddie<br />

Stuckey, Carl Buermele.<br />

From Cleveland: Howard Reiff. Aaron<br />

Wayne, Jerry Lipow, David Rosenthal,<br />

Herb Horstmeir, T, J. Vermees. John<br />

Schrock. Jack Armstrong. Pete Rosian.<br />

i<br />

i<br />

Blair Mooney, Joe Shagrin<br />

i<br />

Nat Walken i.<br />

From Washington: Ed Bigley. Jerome<br />

Sandy. Harley Davidson. Theodore Pedas.<br />

Lloyd Wineland, Sam Wheeler, George<br />

Wheeler. Don King.<br />

From Philadelphia: Eddie Heiber.<br />

From the local film area:<br />

Jomes Hendel William Fjnkel<br />

John Zomnir John Bixler<br />

Hymie Wheeler George Tice<br />

Jock Weltner George Soittis<br />

Gene Jacobs Bernord Buchheit<br />

Ben Steerman Don Mungello<br />

Saul Brogin John Gordner<br />

Joe Weinstein Gabe Rubin<br />

Al Kolkmeyer Horry Hendel<br />

Frank J. Thomas Archie Fineman<br />

C. C. Kellenbero Bob Klingensmith<br />

F. D. Moore K. A. Vaveris<br />

Bert Steorn Peter Wellman<br />

Bill Brooks Michael Weilmon<br />

Ralph Plelow Horold Henderson<br />

Max Shaboson George Boll<br />

Milton Broumon Andy Jackanic<br />

Pete Dono Homer Michael<br />

Bob Caskey Rev. A. J. Schutty<br />

Dave Kimelman Tony Antonoplos<br />

George W. Sollowj Elmer Hosley<br />

Ike Sweeney Ernest Stern<br />

George F, Collahan jr. George Stern<br />

George F. Collahon III Tony Coutsoumbis<br />

Meredith Negiey Bcb O'Horo<br />

Norman Mervis<br />

Som DeForio<br />

Ben Amdur<br />

Services for Tibbett;<br />

Starred for MGM. Fox<br />

NEW YORK—A memorial service for<br />

Lawrence Tibbett. 63. Metropolitan Opera<br />

star vho made many Hollywood films during<br />

the 1930s, was held at the Riverside<br />

Funeral Church Monday US). Tibbett died<br />

in Roosevelt Hospital July 15 after a long<br />

illness and head surgery.<br />

Tibbett had made his operatic debut in<br />

his native California at the Hollywood<br />

Bowl in "Aida." before joining the Metropolitan<br />

Opera. He was starred by MGM<br />

in "Rogue Song." "New Moon," "The<br />

r .odigal" and "Cuban Love Song" in the<br />

early 1930s and "Metropolitan." and "Under<br />

Your Spell" for 20th Century-Fox In<br />

1935-36.<br />

EXPLAINS PRESELLING PLANS—<br />

Sol A. Schwartz, president of RKO<br />

Theatres, listens with interest as David<br />

A. Lipton, Universal Pictures vicepresident,<br />

ex'plains Universal's plans<br />

for strongly preselling "Spartacus."<br />

the S12 million Bryna Pro-Iuction that<br />

will have its world premiere at the<br />

RKO Pantages in Hollywood on October<br />

19.<br />

BUFFALO<br />

riUnrow friends of Ed Susse. for many<br />

years on the MGM sales staff here,<br />

were delighted to hear of his promotion to<br />

the management of the Detroit MGM exchange.<br />

Ed takes on this new job after<br />

several years as manager of the Albany<br />

MGM office to which point he was transferred<br />

from the Buffalo exchange. Ed has<br />

assumed his new duties in the motor city, j<br />

Funeral services were held in Buffalo<br />

the other day for Otto Baer. 58. jeweler<br />

and nationally prominent artist, who died<br />

of a heart attack in Lenox. Mass. Baer<br />

was the husband of Rose Fried Baer. widow<br />

of the late Irving Pried, who for many<br />

years headed the local Tri-State Automatic<br />

Candy Co.<br />

A bit of realism was accidentally Injected<br />

into a showing of "South Pacific,"<br />

the other evening at the Grandvlew Drivein<br />

on th3 Lake Shore road in Evans. At<br />

10:50 flames shot from the top of the<br />

70 -foot high screen. Angola fire company<br />

volunteers extinguished the blaze which<br />

was blamed on a short circuit In wiring<br />

for the top lights. Damage was about<br />

$1,500. The film continued after the unscheduled<br />

interruption.<br />

Arthur Krolick, district manager. AB-PT,<br />

Buffalo and Rochester, returns to his desk<br />

Monday i25> following a vacation with<br />

his family at Provincctown on Cape Cod.<br />

First 'Exodus' Benefit<br />

To Aid Rogers Hospital<br />

NEW YORK—The Will Rogers Memorial<br />

Hospital at Saranac Lake. N. Y.. will run<br />

the first benefit performance of "Exodus,"<br />

Otto Preminger picture for United Artists<br />

release, it was announced by Thomas E.<br />

Rodgers and Arthur Rosen, chairman and<br />

cochairman of the special activities committee<br />

of the hospital.<br />

The benefit show will be held December<br />

18. a Sunday, at the Warner Theatre here<br />

and will constitute the committees major<br />

fund-raising project for 1960. Arrangements<br />

for ticket sales will be announced<br />

shortly.<br />

E-6<br />

BOXOFFICE July 25, 1960


. . . The<br />

. . . The<br />

. . N.<br />

. . . Charles<br />

. . New<br />

. . Jack<br />

. . Edward<br />

. . Closed<br />

. . William<br />

. . Hollywood's<br />

. .<br />

PITTSBURGH<br />

gen Stahl of Atlas Theatre Supply returned<br />

from a three-week vacation in<br />

California, where he made his home 30<br />

years ago . . . The Manos Theatre, Latrobe,<br />

donated facilities for three benefit shows<br />

for the Little League baseballers there, the<br />

Dukes of Dixieland being featured on stage<br />

annual horse show Sunday il7»<br />

at the show grounds of the Palace Gardens<br />

Drive-In. near Indiana, staged by the<br />

J&S Saddle Club, was for the benefit of<br />

the United Cerebral Palsy fund . . . Held<br />

for court on an auto larceny charge, etc.,<br />

Melvin B. Sharon, 20, Brighton road, admitted<br />

other burglaries, including the<br />

United Artists Corp., office on the Boulevard<br />

of the Allies. He is now held on thi-ee<br />

additional charges of burglary.<br />

Roy W. Fiedler jr. and his bride, the<br />

former Helen DeWalt, were honeymooning<br />

in New York following their marriage Friday<br />

1 15) in the Mount Washington Presbyterian<br />

Church. Fiedler, proprietor of the<br />

Parkway Theatre in the McKees Rocks<br />

area, and the lovely bride received guests<br />

after the ceremony in the Penn-Sheraton<br />

Hotel. Robert Wayne Fiedler was best man<br />

for his brother, son of Dr. and Mrs. Roy<br />

William Fiedler of Mount Washington.<br />

Mr. and Mrs. Harry Rachiele, veteran<br />

area theatre owners now residing in Phoenix,<br />

have been dividing vacation time here<br />

and at Syracuse and Philadelphia. Son Leo<br />

is Doctor of Psychology at LeMoyne University,<br />

Syracuse; son Dr. Fred now lives<br />

nearer to them at Tuscon, where he is<br />

Veterans Administration Hospital manager,<br />

and son Art continues to make his<br />

home at Pittsburgh, being in the insurance<br />

business . . . For its Wednesday kiddy cartoon<br />

show the SW Manos Theatre, Greensbm-g,<br />

had a tie-up with J. S. Raub Shoe<br />

Shop whereby ten pairs of tennis shoes<br />

were awarded to as many lucky children.<br />

All got comic books, popsicles and balloons<br />

Moose Lodge occupies the McKees<br />

Rocks building which for many years was<br />

Shea's Orpheum Theatre.<br />

Frank D. Abrizzino, 82, owner of the<br />

Princess Theatre, Shinnston, W. Va., continues<br />

very ill and is hospitalized. He suffered<br />

a stroke six months ago. Abrizzino's<br />

businesses, including wholesale groceries<br />

and beer distributing, are looked after by<br />

Miss Joseph, his longtime bookkeeper. She<br />

is a sister of Joe Joseph, Parkersburg theatre<br />

owner.<br />

Nose Gays in the Wheeling News-Register<br />

states that television is driving the<br />

people back to the movies . C. Rosen,<br />

20th-Fox manager, is tradescreening "39<br />

Steps" Monday i25); last week this company<br />

previewed "The Lost World" and<br />

"Young Jesse James" . . . Variety Tent I's<br />

telethon for fund raising over KDKA-TV<br />

has been set back to September 17, 18 . . .<br />

Manos circuit's Super 422 Drive-In near<br />

Indiana featured three towering terror pictures<br />

one night only (Wednesday) and<br />

exploited the monster and beast shows with<br />

an offer that a lucky patron may be the<br />

winner of a dead body to be given away<br />

at intermission. "Will the stiff be yours<br />

when the coffin is open?" asked the management.<br />

The winner took home a stuffed<br />

turkey and everyone was (!) happy


:<br />

1<br />

what They Were Doing in 1920<br />

Pittsburgh<br />

Bennett Amdur. Pittsburgh, had established<br />

himself in exhibition at the Garden<br />

Theatre, northside.<br />

James G. Balmer, Harris Amusements,<br />

has been with the company 51 years.<br />

Thomas A. Bello. Nanty Glo, was a projectionist<br />

at Belle Vernon.<br />

Ike Bemey, Lcwistown, was a theatre<br />

ownrr there, havins started in the penny<br />

arcade business in 1904 with Altoona's Silverman<br />

brothers iJake and Ikei.<br />

Fred A. Beedle, Canonsburg, was in exhibition<br />

there with his late brother Eddie.<br />

.4ndy Biordi. Ellwood City, worked with<br />

his family in exhibition there.<br />

John Bixler, Scoltdale, entered the theatre<br />

business there while still in college.<br />

J. K. "Ted" Blakely. North East, had<br />

entered exhibition there.<br />

Charles R. Blatt. head of the Blatt Bros,<br />

circuit, with members of the family entered<br />

into the theatre business at East Brady.<br />

Clifford S. Brown, Kane, was ushering<br />

at his late father's theatre there.<br />

Robert S. Coyle. Charleroi, was assisting<br />

his father in exhibition there.<br />

Lee M. Conrad. Pittsbui'gh, was managing<br />

the Nemo. Johnstown.<br />

James B. Christy, Tidioute. was a Filmrow<br />

employe, having entered the business<br />

at the world's finest Nickelodeon as a<br />

projectionist in June 1905.<br />

Kenneth F. Dawson. Gallitzin. worked<br />

with his father at the Victoria there.<br />

Sam DeFazio, Associated Theatres, was<br />

manager of the old Blackstone Theatre,<br />

downtown Pittsburgh.<br />

Adolph Farkas, Johnstown, worked with<br />

his father at the old Lyric Theatre.<br />

Morris Monroe Finkel, Pittsburgh, was<br />

a partner in exhibition with the late Alex<br />

Moore.<br />

Theodore Grance, Everett, Pittsburgh,<br />

was a theatre musician.<br />

William Graner, Pittsburgh, was with<br />

Pathe here.<br />

William Gray, Monogahela. was a mine<br />

foreman, ready to enter the show business.<br />

John H. Harris, Pittsburgh, worked at<br />

his father's theatres.<br />

Ben Hanna, Pittsburgh, was employed<br />

at Hazelwood's Acropolis Theatre.<br />

Joe Hanna, Pittsburgh, was with old Pox<br />

Film Corp.<br />

Carl "Jack" Mapel, Point Marion, was<br />

operating Barney's Theatre.<br />

C. F. and George McBride. Trafford<br />

brothers, entered exhibition there.<br />

John McGreevey, Pittsburgh, was Paramount<br />

poster clerk.<br />

Michael Manos, Greensburg-Miami, was<br />

an area circuit exhibitor.<br />

Tony and Don Mungello, Burgettstown.<br />

as children helped their mother Mary Ann<br />

Mungello in the operation of a theatre at<br />

Slovan.<br />

F. D. "Dinty" Moore, Pittsburgh, was<br />

employid at Robertsdale with Rock Hill<br />

Coal & Iron Co.<br />

Theodore >Iikolowsky, Masontown, was<br />

in exhibition ihere after starting in the<br />

theatre business 50 years ago in uptown<br />

Pittsburgh.<br />

J. Vance Minton, Erie, was in show business<br />

there with the firm of Potter & Newton.<br />

;<br />

Robert F. Klingensmith, <strong>Boxoffice</strong> representative,<br />

published-edited weekly newspapers<br />

Sentinel-Progress, contributed to<br />

Film Forecast, was with late Richard A.<br />

Rowland, the industry's great incurable<br />

romanticist.<br />

Jack Kalmenson, Pittsburgh, was with<br />

B&O Railroad here.<br />

Michael Karolcik, Perryopolis, entered<br />

the theatre business there.<br />

C. C. Kellenberg, Pittsburgh, was with<br />

old Fox Film Corp., having entered the<br />

business as a youngster at one of the late<br />

Fred J. Herrington's theatres here.<br />

Joseph B. Kosco, Brockway, was in exhibition<br />

there.<br />

Mrs. J. L. Keaser, Charleroi, was associated<br />

with the family theatre operation<br />

there.<br />

Rudolph and Samuel Navari, Pittsburgh,<br />

were in exhibition at Verona.<br />

Guy J. Oglietti, Leechburg, was operating<br />

a theatre at Reynoldsville.<br />

George Otte, Wheeling, was with the<br />

George Shaffer theatre enterprises there.<br />

Frank A. Orban jr., Somerset, worked<br />

in his father's theatre at Hooversville.<br />

S. A. Peters. Sistersville, W. Va., was in<br />

exhibition at Shinnston, W. Va.<br />

Harry Rachiele, Pittsburgh-Derry, machinist-projectionist<br />

at Ellwood City, entered<br />

exhibition at SharpsbiU'g.<br />

George Sarvis, Warren, has managed the<br />

Library Theatre for 46 years.<br />

Ralph H. Shadley, Meadville, was in the<br />

banking business there.<br />

Joseph C. Shapiro. Mount Union, was associated<br />

with his father in the theatre<br />

business there.<br />

David C. Silverman. Pittsburgh, was employed<br />

here by old Pathe.<br />

C. L. Sutton. Thomas, W. Va., was a projectionist<br />

there.<br />

Ted ToUey, Pittsburgh, was with the<br />

Weiland Film Exchange here.<br />

K. A. "Gus" Vaveris, Johnstown, was associated<br />

with his late brother-in-law. A.<br />

N. Notopoulos.<br />

Wendell Yeagley. Confluence, worked at<br />

his father's theatre there.<br />

George Zeppos, Wheeling, was in exhibition<br />

there after opening his first theatre<br />

in Columbus. Ohio. 50 years ago.<br />

.ilfred J. Kuhn, Pittsburgh, was with<br />

old First National as shipper.<br />

John J. Maloney. Pittsburgh, was a Paramount<br />

salesman here.<br />

Ralph Pielow, Pittsburgh, was a San<br />

Francisco salesman for old Pathe.<br />

Frank Ray, Pittsburgh, was a shipper<br />

for old Realart Pictures here.<br />

Roy Davis. Pittsburgh, was with old Famous<br />

Players Film Service here.<br />

Alveme A. Lostetter. Pittsburgh, worked<br />

at the old Rialto Theatre in Mount Oliver.<br />

.Angelo Marino. Pittsburgh, was a Universal<br />

shipper here.<br />

Peter Quiter, Pittsburgh, was employed<br />

at the northside Arcadia Theatre.<br />

Albert P. Way, DuBois. was in business<br />

there. He has been an active theatre owner<br />

and manager for 63 years.<br />

Directors Guild Files<br />

With New York State<br />

ALBANY—A statement and designation<br />

of Directors Guild of America, a California<br />

corporation which will represent in this<br />

state motion picture, television and radio<br />

directors, associate directors, assistant directors,<br />

stage managers and program assistants<br />

from offices at 114 East 42nd St..<br />

New York City, was recorded with the<br />

Secretary of State.<br />

Attached to the certificate was a finding<br />

of the State Board of Standards and<br />

Appeals, which inquired into the objectives<br />

of the corporation and which held<br />

them, as well as the statement-designation,<br />

to be "in all respects, consistent with public<br />

policy and labor law," That board conducted<br />

a public hearing on the matter in<br />

May.<br />

John H. Shugrue jr., 510 East 86th St.,<br />

New York, executed the statement and<br />

designation, as vice-president. Supreme<br />

Court Justice Vincent A. Lupino approved<br />

it.<br />

The Directors Guild, foi-med in 1936 and<br />

until last December known as "S.D.G..<br />

Inc.," was represented by attorney Mortimer<br />

B. Wolf of 20 Vesey St., New York.<br />

Says Strikes Will Benefit<br />

Majors Despite Pay Boosts<br />

NEW YORK—The recent strikes against<br />

the major film companies by the screen<br />

actors and writers guilds were "probably<br />

quite beneficial" to the companies even<br />

though they did adversely affect second<br />

quarter earnings, The Value Line Investment<br />

Survey stated this week. The sur\ey<br />

is published by Arnold Bernard & Co., Inc<br />

,<br />

investment advisers.<br />

Total payrolls will probably be substantially<br />

reduced, despite wage concessions,<br />

since many employes were not rehired<br />

after the strikes, the survey point.s<br />

out. In addition, the studios were said to<br />

be in a better position to utilize their va.st<br />

post- 1948 feature libraries.<br />

By the mid-1960s, the survey concludes,<br />

most of the companies will probably benefit<br />

appreciably from television release of<br />

their old movies, and some of the companies<br />

may also convert other idle assets<br />

into extra eai'ning power.<br />

ABC Vending Corp. Votes<br />

Quarterly Dividend<br />

NEW YORK—ABC Vending Corp. declared<br />

a regular quarterly dividend of 25<br />

cents on the common stock, payable on<br />

August 25. to stockholders of record<br />

August U.<br />

Benjamin Sherman, chairman of the<br />

board, announced that the dividend is the<br />

43rd consecutive cash distribution made<br />

by ABC Vending since its formation in<br />

1947. The company is listed on the New<br />

York Stock Exchange. Dividends voted<br />

during 1960 now total 75 cents. Dividends<br />

voted during 1959 totaled $1.00, plus a<br />

2 per cent stock dividend.<br />

NBC Promotes Raburn<br />

NEW YORK—Richard J. Raburn, director<br />

of accounting of the National Broadcasting<br />

Co.. has been made controller. He<br />

joined NBC in 1951 as an internal auditor.<br />

E-8 BOXOFFICE July 25. 1960


[NEWS AND VIEWS OF THE PRODUCTION CENTER<br />

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager J<br />

'Desire in the Dust'<br />

Baton Rouge Debut<br />

HOLLYWOOD—The world premiere of<br />

Associated Producers' "Desire in the<br />

Dust," for 20th-Pox release, will be held<br />

September 15 at Baton Rouge, La., where<br />

the screenplay was lensed. Robert Lippert,<br />

liaison between API and 20th, stars and<br />

producer-director William Claxton will<br />

attend the gala event, plus Mayor John<br />

Christian and his official family and civic<br />

and social leaders of the southern city.<br />

The film stars Raymond Burr, Martha<br />

Hyer and Joan Bennett.<br />

Arrangements for the premiere were<br />

made in a three-way conference between<br />

Lippert, Charles Einfeld, 20th-Fox ad<br />

chief, and Tom Mitchell, manager of the<br />

Paramount Theatre in Baton Rouge.<br />

"The Dark at the Top of the Stairs,"<br />

Warner Bros, screen version of the William<br />

Inge stage play, will launch the fall<br />

season of the Radio City Music Hall with<br />

a post-Labor Day world premiere engagement<br />

at that theatre, it was announced by<br />

Benjamin Kalmenson, executive vicepresident<br />

of WB, and Russell V. Downing,<br />

president of the Music Hall.<br />

Robert Preston and Dorothy McGuire<br />

topline the Technicolor film, with Eve<br />

Arden, Angela Lansbui-y and Shirley<br />

Knight in costarring roles. Michael Garrison<br />

produced and Delbert Mann directed,<br />

from a screenplay by HaiTiet Prank jr.<br />

and Irving Ravetch.<br />

Dakin Succeeds Bronson<br />

HOLLYWOOD—Douglas Dakin, assistant<br />

general manager and chief casting<br />

director for Central Casting Corp. for the<br />

past two years, was named general manager<br />

to succeed Ai-thur Bronson, who died<br />

last June 9, by Charles S. Boren, president.<br />

'Scan Houston' Scripter<br />

HOLLYWOOD—James Edward Grant,<br />

who scripted Batjac's "The Alamo." has<br />

been set to screenplay that company's<br />

"General Sam Houston," to be filmed next<br />

year with John Wayne starred.<br />

Max Bercutt Leaves WB<br />

HOLL'YWOOD—Max Bercutt,<br />

assistant<br />

to Warner Bros, executive vice-president,<br />

has resigned, effective July 22, following<br />

H years with the studio. Prior to his appointment<br />

as Kalmenson's assistant, Bercutt<br />

did promotion work.<br />

i*^x:<br />

AT 'SPARTACUS' SNEAK PREVIEW—The unique sneak preview of<br />

Universal-International's "Spartacus" at the Paramount Theatre in Oakland,<br />

Calif., drew 3,400 cash paying customers since the theatre had to close beforehand<br />

to accommodate the roadshow. In attendance were Universal executives headed by<br />

Milton Rackmil, president; Edward Muhl, vice-president in charge of production;<br />

Henry H. "Hi" Martin, vice-president and general sales manager, and Lou Wasserman,<br />

MCA executive, as well as stars of the film headed by Kirk Douglas and<br />

Tony Curtis. Douglas and Curtis, flanked by Mrs. Douglas and Janet Leigh (Mrs.<br />

Curtis), are welcomed by their fans and officially by Herman Kersken, Fox Oakland<br />

city manager, in front of the theatre.<br />

Maria Schell Contracted<br />

For Lead in 'Unarmed'<br />

HOLLYWOOD—Maria Schell has been<br />

inked to star in "Unarmed in Paradise"<br />

for Allied Artists. The film will be produced<br />

by Stuart Millar from the best-selling<br />

novel by Ellen Marsh anent a woman<br />

in Paris and her love for a rootless,<br />

alienated foreigner.<br />

Miss Schell recently completed "Cimarron,"<br />

costarring Glenn Ford at MGM. The<br />

star, now in Munich, will soon topline<br />

"The Mark" opposite Rod Steiger.<br />

"Unarmed" is slated to go before the<br />

cameras in Paris in color next spring.<br />

Allen Reisner Purchases<br />

'The Captain Must Die'<br />

HOLLYWOOD—Screen rights to "The<br />

Captain Must Die," Robert Colby tome,<br />

have been purchased by director Allen<br />

Reisner, who plans to produce and direct<br />

the property as an independent deal.<br />

The yarn treats with thi'ee veterans who<br />

seek revenge for their former captain's<br />

mistreatment of them during the war.<br />

Change<br />

Title<br />

The Joyful Beggar (Ind.i to FRANCIS<br />

OF ASSIST<br />

Distributors Appoint<br />

Will Rogers Chairmen<br />

HOLLYWOOD—Maurice Goldstein. Allied<br />

Artists sales manager, will serve with<br />

Jim Velde as co-chairman of the national<br />

distributors committee of the Will Rogers<br />

Memorial Hospital fund drive.<br />

In College Magazine's fifth annual college<br />

campus poll. Marlon Brando and<br />

Elizabeth Taylor were voted the most<br />

popular stars in the country and Ti-oy<br />

Donahue and Hope Holiday the most<br />

promising new stars.<br />

'Hell to Eternity' Tour<br />

HOLLYWOOD — Ex-Marine hero Guy<br />

Gabaldon. portrayed by Jeff Hunter in<br />

Atlantic Pictures' "Hell to Eternity," left<br />

for Jacksonville, N. C. on the first leg of<br />

a national tour to exploit the Allied Artists<br />

release in advance of its key city openings.<br />

It's Dillman In, Tryon Out<br />

HOLLYWOOD—Brad Dillman has been<br />

set to replace Tom Tryon in "Sanctuaiy,"<br />

Darryl F. Zanuck production for 20th-Fox.<br />

Richard Zanuck will produce Robert<br />

Thom's screenplay of the William Faulkner<br />

novel.<br />

BOXOFFICE July 25, 1960 W-1


. . . Academy<br />

. . . Morton<br />

liores<br />

. .<br />

. . . Dolores<br />

. . David<br />

. . Arthur<br />

for<br />

Studio Production Notes<br />

Two Expansive Projects Set<br />

For Chulack Productions<br />

Two expansive projects are being mapped<br />

out by producer William Chulack for his<br />

newly organized independent company.<br />

Chulack Productions. First to go is to be<br />

"The Hearing." an original by the producer,<br />

which deals with the violation of<br />

medical ethics. He has it mapped for a<br />

fall start for United Artists release.<br />

"The Messiah." a Leon Gold screenplay<br />

b.ised on an early American legend, is the<br />

SL>cond and will probably follow early next<br />

year.<br />

'Moon Pilot' Sold to Disney;<br />

Two Other Story Buys<br />

Few but mighty is the trio of properties<br />

that make up this weeks announcement of<br />

story purchases. Topping the list is the<br />

announcement that Walt Disney Productions<br />

has bought film rights to "Moon<br />

Pilot." Robert Buckner tome, and is currently<br />

preparing it for feature production<br />

on the company's 1960-61 program. A<br />

science-fiction comedy w^hich originally<br />

ran as a three-part series in the Satui'day<br />

E-.ening Post, a scripter is now being set<br />

and decision is being made whether Disney<br />

will produce himself or assign the project<br />

to another producer<br />

Gruber. whose new<br />

. . .<br />

novel,<br />

Author Frank<br />

"Twenty Plus<br />

Two." is due to be published shortly, will<br />

produce the film version himself for Allied<br />

Artists, which studio has just bought screen<br />

rights for a reported S65.000. Gruber also<br />

is scripting the yarn, aiming it as a highbudget<br />

Ted Richmond has<br />

feature . . . purchased the film rights to "Elephant<br />

Hill," Lt. Col. J. H. Williams' novel, from<br />

Harold Hecht. and plans to film it independently<br />

following "Charlemagne." MGM<br />

project on which he is currently working.<br />

Richmond has feature commitments with<br />

MGM and United Artists and decision has<br />

not yet been made as to which one will<br />

release the Burma-localed "Elephant Hill."<br />

Four Top Film Musicmen<br />

Receive Assignments<br />

><br />

. . . Coincidentally,<br />

Pianos began to tinkle loudly during the<br />

week as four top film musicmen were<br />

singled out to handle musical chores for<br />

an equal number of important films. Franz<br />

Waxman is doing the music for MGM's<br />

Edmund Grainger production. "Cimarron"<br />

Award winning Miklos Rozsa<br />

has been signed by Samuel Bronston to<br />

score "King of Kings." also an MGM release<br />

. . . Max Steiner cleffs the music for<br />

Delmer Daves' "Parrish" at Warner Bros.<br />

Feldman has been set to<br />

score "Something Wild." United Artists re-<br />

1 ase being produced by George Justin .<br />

Henry Mancini scores U-I's "The Great<br />

Impostor."<br />

Additionally, three writers got plum assignmei<br />

s during the previous seven days<br />

when Be;, .'^tarr was signed by producer<br />

Robert Con:! to script "Try. Try Again"<br />

for Columbia v'l.aso and Borden Chase<br />

snagged similar on MGM's remake<br />

of "Mutiny on the I'.ounty." which Aaron<br />

Rosenberg produces<br />

Joseph Hayes was set by producer Stuart<br />

Millar to screenplay the upcoming Dick<br />

Clark starrer. "The 'Voung Doctors." for<br />

UA release . Lubin was the lone<br />

director signed for the week. Hell meg<br />

the upcoming Steve Reeves starrer. "Thief<br />

of Bagdad." Titanus Production which Joe<br />

L"vlne is handling.<br />

James Mason Inked to Star<br />

In Harris-Kubrick Film<br />

Topping four casting announcements,<br />

James Mason was set last week to star in<br />

th3 Harris-Kubrick upcoming film. "Lolita,"<br />

for which a title actress is still being<br />

sought . Ladd goes back to work<br />

for producer Robert Radnitz. under whose<br />

nands he scored so well in "A Dog of<br />

Flanders." He will star in "Misty of<br />

Chincoteague." which is set to begin filming<br />

August 15 off the coast of Virginia . . .<br />

AIP has signed Vincent Price to star in<br />

their color production of the Jules Verne<br />

classic. "Master of the World." which starts<br />

production September 7 with William<br />

Witney directing. James H. Nicholson producing<br />

and Richard Matheson scripting<br />

Dorn leaves a top New York<br />

stage berth to go into the feminine lead<br />

in Samuel Puller's "Underworld, U.S.A."<br />

for Columbia.<br />

Joel Preston Appointed<br />

Columbia Publicity Aide<br />

HOLLYWOOD—Joel Preston has been<br />

appointed Columbia Pictures assistant<br />

studio publicity manager by John C. Flinn,<br />

studio director of advertising and publicity.<br />

Preston will be studio publicity manager<br />

Bob Goodfried's top aide in an extensive<br />

promotional program on behalf of<br />

numerous upcoming releases.<br />

Preston moves into his new position<br />

immediately. He has been a member of<br />

the Columbia studio publicity department<br />

for the past four years.<br />

New Charles Boyer Role<br />

HOLLYWOOD—Charles Boyer has been<br />

set for one of the three top roles in "Nine<br />

Coaches Are Waiting," to be coproduced<br />

by Mel Ferrer and Dorothy Kingsley.<br />

CONGRATULATIONS—John<br />

Cherborg.<br />

lieutenant governor of Washington,<br />

congratulates Mike Powers on<br />

his assignment as manager for 201h-<br />

Fdx in Seattle. Powers succeeds Mark<br />

Sheridan, right, transferred to Denver.<br />

Republic Gains Cited,<br />

And More Are on Way<br />

HOLLYWOOD—"Every two of our sound<br />

stages under today's streamlined operations<br />

do th? work of three a year ago," Republic<br />

President Victor M. Carter said, as he<br />

called for more producers to join those<br />

already using th? expanded facilities of<br />

the studio.<br />

Carter appraised activities during his<br />

one-year regime and was high in his accolades<br />

for Vice-President Daniel J.<br />

Bloomberg, who h? said streamlined production<br />

and helped Republic to turn In<br />

"r- cord six-month profits in all divisions<br />

ani subsidiaries."<br />

At leas.- three film producers are expected<br />

to join the Republic licensees for<br />

the 1960-61 season, according to Bloomberg,<br />

who listed six independent units<br />

which produce both feature and television<br />

product on the lot. Among them, he listed<br />

Mark VII which has a schedule of one<br />

feature a year at Republic, starring President<br />

Jack Webb, and for Warner Bros.<br />

release.<br />

Bonniker Productions, headed by Edward<br />

J. Montaigne. Billy Friedberg and<br />

Neil Simon, has "The Jewel" scheduled<br />

for shooting during the winter, while producer<br />

George Moskov is readying "Three<br />

Blondes in His Life" under his Golden<br />

Productions banner. He also plans a second<br />

feature in September. Bloomberg revealed.<br />

Frank Martin and Carl Edwards, partners<br />

in MGC Productions, are producing<br />

"Seven Mad Dogs " shooting within<br />

the next two months, and have three other<br />

films with completed scripts in preparation.<br />

Screen Actors Voting<br />

On Two Propositions<br />

HOLLY WOOD—Ballots have been<br />

mailed to members of the Screen Actors<br />

Guild by members of the board of directors<br />

for a referendum on the Cole merger plan<br />

and the guild's proposal for merged negotiations<br />

and administration of contracts in<br />

the field of all television commercials and<br />

entertainment programs on tape.<br />

The ballot contains two propositions,<br />

each calling for a "yes" or "no" vote. A<br />

"yes" on both would approve the board's<br />

proposal to AFTRA regarding contract<br />

negotiations and administration and would<br />

approve the board's action in rejecting the<br />

Cole merger plan, a plan for organic merger<br />

of SAG and AFTRA.<br />

The SAG board stated that the Cole<br />

plan is unworkable, and, among other<br />

things would increase the dues of all guild<br />

members. A SAG merger committee unanimously<br />

recommended that the board reject<br />

the proposal of merger with AFTRA on<br />

the basis of the Cole merger plan and that<br />

the board urge the guild membership to<br />

ratify the board's action. The committee<br />

proposed that SAG and AFTRA appoint a<br />

joint committee on both coasts and in the<br />

central region for joint action and negotiations.<br />

Change<br />

Title<br />

The Star and the Cross iCol) to HAND<br />

IN HAND.<br />

W-2 BOXOFFICE :: July 25, 1960


Hollywood Reception<br />

For Toho President<br />

HOLLYWOOD—Masashi Shimizu, president<br />

of Toho Films, Tokyo, and leading<br />

Japanese producer - distributor - exhibitor,<br />

was a guest of honor at a reception here<br />

hosted by the Japanese consul Yukio<br />

Hasumi at the Roosevelt Hotel.<br />

Also honored at the consul's reception<br />

were two of the Toho studio's stars, Kumi<br />

Mizuno and Misao Kamijo, who are accompanying<br />

Shimizu on his tour.<br />

Toho is the largest motion picture producing<br />

and distributing company in the<br />

Orient, and its product is played in most<br />

of th3 world's theatres. The company has<br />

pro "uced a number of science-fiction pictuirs<br />

which have played U.S. theatres, but<br />

it also has made a number of films which<br />

In.e won top honors at international<br />

festivals.<br />

Paul Butler Approached<br />

For Arnall-Type Post<br />

HOLLYWOOD—Out of the frying pan<br />

and into the fire—that's what will<br />

probably happen to Paul Butler, who resigned<br />

as Democratic National Committee<br />

chairman after the party's national convention<br />

here. He was approached almost<br />

immediately by a group of independent<br />

producers, among them Dore Schary, with<br />

the offer of a Job as public relations and<br />

legislative representative for their motion<br />

picture operations.<br />

While the setup still is somewhat nebulous,<br />

it is felt that Butler would function<br />

in a capacity similar to that which the<br />

Society of Independent Motion Picture<br />

Producers had with Ellis Arnall, providing<br />

Washington representation.<br />

No definite agreements were made but<br />

there was a definite arrangement made<br />

to discuss it again, leaving the possibility<br />

of sUch a deal still in the offing.<br />

'Die!' to 30 Theatres<br />

LOS ANGELES — Allied Artists has<br />

booked "Pay or Die!" Ernest Borgnine-<br />

Zohra Lampert starrer produced and directed<br />

by Richard Wilson, to open in approximately<br />

30 houses in this area August<br />

3. Included are the Wiltern and Hawaii<br />

theatres, eight Pacific drive-ins and four<br />

San Diego theatres.<br />

Israel Award for Elana<br />

HOLLYWOOD—Elana Eden, femme star<br />

of "The Story of Ruth," will receive the<br />

Distinguished Artist award presented<br />

annually by the State of Israel Bonds committee<br />

to the screen personality who has<br />

contributed most to the cause of promoting<br />

understanding between the peoples of the<br />

U. S. and Israel. The presentation will take<br />

place July 31 at the Salute to Israel rally<br />

in the Statler Hilton Hotel.<br />

Goes on Excalibur Slate<br />

HOLL'YWOOD—Arthur Pierce's original<br />

screenplay, "The Frozen Continent," is<br />

planned as the initial effort of Excalibur<br />

Productions, a new independent company<br />

formed by Pierce and actor-producer Robert<br />

Clarke. American International is releasing<br />

the team's "Beyond the Time<br />

Barrier."<br />

lip^ROUGHT into renewed, sharp focus<br />

IID5 ^^ ^^^ unfortunate and untimely<br />

death of Buddy Adler. 20th Century-<br />

Fox studio's beloved chief, is the inexorable<br />

inroad that independent production<br />

has m a de upon<br />

Hollywood's f i 1 m-<br />

making. The reasons<br />

for this ever-growing<br />

swing toward decentralization<br />

are varied<br />

and have been reported<br />

and analyzed<br />

so often that repetition<br />

is unnecessary.<br />

They include tax<br />

situations, television<br />

rights, retreat from<br />

Robert L. Lippert<br />

the studio star system,<br />

curtailment of<br />

picture fabrication and several others.<br />

Inevitable it was that Cinemania's railbirds<br />

would immediately start conjecturing<br />

anent a possible successor to Adler. (At<br />

this writing no successor had been appointed.'<br />

But the names brought forth by<br />

the pundits were surprisingly few. Why?<br />

There is a paucity of available executives<br />

with the necessary background and experience<br />

to step into the vacated spot.<br />

Understandably, Jerry Wald was most<br />

prominently mentioned as the logical heir<br />

apparent. Wald, however, is so deeply enmeshed<br />

in the gears of the independent<br />

machine that it would require no small<br />

amount of unmeshing before he could assume<br />

the overall studio productional and<br />

managerial stewardship. It was comparatively<br />

recently that announcement was<br />

made of the incorporation of Wald Enterprises,<br />

which outfit will encompass all of<br />

his planned activities—television, music<br />

and book publishing—and, most Importantly,<br />

the manufacture of motion pictures<br />

for the theatrical screen, in which lastnamed<br />

field Wald has covered himself with<br />

no small amount of glory, profits and limelight.<br />

Darryl F. Zanuck, Mervyn LeRoy, Dore<br />

Schary and a dozen or more productional<br />

prominents, who are abundantly qualified<br />

as to talents and knowhow to step into<br />

Adler's shoes, are comparably entrenched<br />

in the independent field.<br />

And not to be overlooked, in a review of<br />

qualified, but probably-unavailable, nominees<br />

for the berth, is Robert L. Lippert.<br />

Here is a man with a vast and extraordinary<br />

amount of past and current contact<br />

with every division of the motion<br />

picture business—production, exhibition<br />

and distribution. It is from companies that<br />

he has master-minded that 20th-Fox during<br />

recent years has received all of its<br />

moderately budgeted pictures, a steady flow<br />

of product that has performed a substantial,<br />

if sometimes-unsung, function in the<br />

company's distribution operations. Initially,<br />

the source of these "pictures at a price "<br />

(as Lippert himself is wont to term them)<br />

was Regal Films. Now it is Associated<br />

Producers. Inc., with Lippert serving as<br />

the liaison between API and Pox.<br />

The diversification of appeal of forthcoming<br />

API product is illustrated by a<br />

gander at its planned program, including<br />

"Freckles. " the widely read and well-loved<br />

novel by Gene Stratton Porter; "The High-<br />

Powered Rifle." a story of crime and law<br />

enforcement in a big city; "Desire in the<br />

Dust," Harold Whittington's poignant<br />

story of love and tragedy in a small southern<br />

city: "Walk Tall," in which the Shoshone<br />

Indians and the white man fight<br />

side by side for right; "The Secret of the<br />

Purple Reefs," an outdoor romantic adventure<br />

story to be filmed in the Caribbean:<br />

"Squad Car," originally televised,<br />

but now extended to feature length; and<br />

John Pox jr.'s "The Little Shepherd of<br />

Kingdom Come."<br />

In other words, at a time when big<br />

pictures with stratospheric budgets and<br />

star-encrusted casts are often considered<br />

the only production goal, Lippert is quietly<br />

producing motion pictures for what he<br />

considers the great majority of moviegoers.<br />

His experience in exhibiting movies<br />

h9s endowed him wath an astute knowledge<br />

of showmen's needs and the public's demand<br />

for motion pictures as entertainment,<br />

not as educational, nor loftily soulsearching<br />

presentations.<br />

He is president of ElectroVision, which<br />

owns and operates 36 theatres, as well as<br />

several other enterprises, and he also retains<br />

his interests in the Lippert Theatres<br />

throughout Northern California and Oregon.<br />

His energy and enterprise have spilled<br />

over into other fields. In addition to his<br />

motion picture activities, he is also an<br />

industrialist and real estate tycoon, owning<br />

hotels in Palm Springs and substantial<br />

income properties in Los Angeles and<br />

Riverside counties.<br />

Lippert'3 start in the entertainment<br />

world was early and inauspicious. He<br />

passed out hand-bills for the local movie<br />

house in Alameda, Calif., when he was<br />

eight years old. But his goal was always<br />

in his consciousness. Even on his wedding<br />

day ihe was 17). when the sole community<br />

capital of the young couple was<br />

$2. he knew one day that he would be<br />

successful, that he would be a millionaire.<br />

Sitting in his office on the top floor of<br />

his ovi'n building in the heart of the<br />

Miracle Mile of Los Angeles' Wilshire Blvd.<br />

he directs his enterprises stretching the<br />

length of the state of California, and considers<br />

the coming years in the motion<br />

picture industry and how to build Hollywood<br />

to greater influence.<br />

So. don't sell this fellow Lippert short.<br />

If available, he'd make a helluva man to<br />

head up 20th-Pox or any other studio.<br />

Just how these puerile paragraphs got<br />

sidetracked to the subject of Lippert may<br />

appear a bit inexplicable. They started out<br />

to stress the paradoxicalness of a Hollywood<br />

situation in which one of the film<br />

capital's top jobs is open with but few<br />

competent seekers, an exigency that one<br />

would have difficulty in encountering in<br />

any other community or trade in the<br />

world.<br />

BOXOFFICE July 25, 1960 W-3


—<br />

—<br />

—<br />

—<br />

— —<br />

— —<br />

——<br />

—<br />

—<br />

. . Ralph<br />

. . Seymour<br />

. . . Jack<br />

. . Natalie<br />

. . The<br />

f1<br />

Terrace Joins LA's Top Echelon<br />

While Weaker Offerings Sag<br />

LOS ANGELES — Holdover business<br />

maintained generally even margins locally<br />

for the week, though few strong entries<br />

were available to bolster grosses to the<br />

higher points they need. "Elmer Gantry"<br />

was hanging onto a handsome 265 per<br />

cent, followed by "The Apartment" with<br />

225. while the strongest entry was "Prom<br />

the Terrace." which also racked up 225.<br />

. .<br />

lAveroge Is 100)<br />

Beverly Conon The Bottle ot the Sexes (Cont'l).<br />

5th wk 80<br />

Corthoy Circle Con-Con {20m-Fox), 19th wk. 175<br />

Chinese The Apartment (UA), 4th wk 225<br />

Downtown Poromount Hideout in the Sun<br />

(Monhotton); Love Islond (Monhotton) 90<br />

Egypt.on<br />

El Rcy—Oseor<br />

Ben-Hur (MGM), 34th wk<br />

Wilde (Four City Ent),<br />

290<br />

75<br />

2nd wk.<br />

Fine Arts The Captain's Table (20th-Fox).<br />

3rd wk 75<br />

Four Star And Quiet Flows the Don (UA),<br />

3rd wk<br />

Fox Wilshirc—The Story of Ruth (20th-Fox),<br />

70<br />

3rd wk 65<br />

Howoit, Orpheum orxJ eight drive-ins The Lost<br />

Days of Pompeii (UA); Sins of the Borgios (UA) 1 10<br />

Hillstreet, Hollywood end eight drive-ins The<br />

Bellboy (Poro); Tarzon the Magnificent<br />

(Poro), 2nd wk 135<br />

Hollywood Poromount Elmer Gentry (UA), 3rd<br />

wk 265<br />

Los Angeles, Wiltcrn—The Lost World (20th-<br />

Ins,<br />

Fox); Bobbikins (20th-Fox) 105<br />

Loyolo, Vogue<br />

Music Hon<br />

From the Terrace (20th-Fox). . . .225<br />

Back to the Wall (Ellis), 5th wk. . . 70<br />

Pontoges<br />

Pix—Portrait<br />

Bells Are Ringing (MGM), 3rd wk. 145<br />

in Block (U-l); S.O.S. Pacific<br />

3rd 90<br />

Worrier Hsilywood Search for Paradise<br />

(Cineromo), 24th wk 75<br />

"Gantry' Scores 175<br />

In Spotty Denver<br />

DENVER—Business here tended to divide<br />

in sharply defined layers the past<br />

week, with the "good" business very good<br />

indeed, and with the "quiet" business exceedingly<br />

quiet. Only "Pollyanna" stood<br />

on middle ground, registering a good, but<br />

not sensational. 125 at the Centre.<br />

Aloddin Can-Cc 20th-Fox), 14th wk 175<br />

Centre Pollyonn<br />

Denhom— Ben-Hur .MGM), Uth wk 450<br />

Denver The Rot Roee (Pora), 3rd wk 80<br />

Esquire Corry On, Nurse (Governor), 9th wk. ...200<br />

Orpheurr Bells Are Ringing<br />

The Boy ond the Pirates<br />

(MGM);<br />

UA), 3rd wk 60<br />

Poromouit E mer Gantry ;UA) 175<br />

Towne Portrait In Block :U-I), 175<br />

3rd wk<br />

'Bellboy' Rings Up 200<br />

In Seattle Opening<br />

SEATTLE—"The Bellboy" rang the bell<br />

at the Coliseum as it opened to a strong<br />

first week, with 200 per cent. Another<br />

opener. "Pollyanna." pulled 125 per cent in<br />

its first week at the Fifth Avenue. "Can-<br />

Can" wound up its third week at the Paramount<br />

with 125. and "Ben-Hur" completed<br />

FAST DEPENDABLE TRAILERS<br />

Motion<br />

Picture Service co.<br />

f,(BRY HARSHI<br />

PRiS<br />

its 24th week at the Blue Mouse with 185<br />

per cent.<br />

Blue Mouse—Ben-Hur (MGM), 24t*l wk 185<br />

Coliseum The Bell Boy (Poro) 200<br />

Avenue Pollyonno iBV) 125<br />

Fifth<br />

Music Box Bells Are Ringing (MGM), 3rd wk... 85<br />

Music Hall— Portrott in Block (U-l), 3rd wk 90<br />

Poromount--Con-Con (20th-Fox), 3rd wk 125<br />

Bouncy San Francisco<br />

Is Topped by '13 Ghosts'<br />

SAN FRANCISCO—With fun and gimmicks<br />

the William Castle film "13 Ghosts"<br />

at the Paramount was the only new offering<br />

on the street and was jammed with an<br />

audience of youngsters. The holdovers reported<br />

better than average barometer<br />

readings.<br />

Fox— Pollyonno (BV); Mysteries of the Deep<br />

(BV), 2nd wk 110<br />

Golden Gate Portrait in Black (U-l); Too Soon<br />

to Love (U-l), 3rd wk 100<br />

Orpheum This Is Cineromo (Cineromo), reissue<br />

3rd wk 275<br />

Poromount— 13 Ghosts (Col) 300<br />

Stage Doer The Subterraneans (MGM), 3rd wk. 225<br />

St Francis Strongers When We Meet (Col),<br />

3rd wk 125<br />

United Artists—The Apartment (UA), 5th wk 150<br />

Vogue Sunset Boulevord (Para), reissue, 3rd wk. 200<br />

Worfield— Bells Are Ringing (MGM), 3rd wk 150<br />

Warm Weather Dulls Edge<br />

Of Portland Boxoflice<br />

PORTLAND— "Ben-Hur" continued to be<br />

a leader here w-ith a steady 250 per cent<br />

in a 25th week at the Music Box Theatre.<br />

Warm weather cut theatre attendance<br />

somewhat.<br />

Broodwoy— Bells Are Ringing (MGM), 3rd wk...l50<br />

Fox— Pollyonno (BV) 1 35<br />

Music Box— Ben-Hur (MGM), 25th wk 250<br />

Orphsum Bottle in Outer Space (Col); 12 to the<br />

Moon (Coll 125<br />

Poramount—The Bellboy (Poro) 1 25<br />

LOS ANGELES<br />

^an Sonney and Bob Kronenberg have<br />

sold the La Brea Theatre to a group<br />

of Japanese theatre people who will show<br />

first-run Japanese product, starting about<br />

Mr. and Mrs. Jury have<br />

August 15 . . .<br />

given up the operation of the Marcal Theatre.<br />

Hollywood, and Mark Hanson will<br />

again operate the show house on an extended<br />

run . . . Irv Levin and Harry Man-<br />

.<br />

dell of Atlantic Pictures have moved into<br />

new offices at 8530 Wilshire Blvd., Beverly<br />

Hills . . . Myer Stern, who has the American<br />

International franchise in Omaha,<br />

was a visitor here . Clark, western<br />

division manager for United Artists,<br />

made a tour of his territory . . . Howard<br />

Herty is on the go beating the drums for<br />

MGM's "Ben-Hur" Borde.<br />

head man of Jem Film Distributors, Is<br />

back from San Francisco.<br />

Seen along Filmrow with their booking<br />

books: Leo Molitar. American Theatre.<br />

Newhall; Lloyd Katz. Nevada Theatre<br />

Corp., Las Vegas; Mose Hernandez. Royle<br />

Theatre. Guadalupe, and Earle Strebe.<br />

Palm Springs.<br />

A wonderful tribute was paid to Marty<br />

Solomon of Allied Artists exchange, when<br />

300 of his friends, associates and Pilmrowites.<br />

helped him celebrate his 40th year<br />

in the film business and also his birthday.<br />

CORRECTION<br />

In the Astral Film Distributors advertisement<br />

for "The Prince of Peace"<br />

which appeared in the July 11 BOX-<br />

OFFICE the address was incorrectly<br />

listed. The correct address is Astral<br />

Film Distributors. 3238 Olive St., St.<br />

Louis 3, l\Io. "The Prince of Peace." a<br />

successful religious drama, is in Eastman<br />

Color and has been revised and<br />

re-edited for its current piaydates.<br />

He received a radio and a generous check<br />

Jacobs. National Screen Service,<br />

is out of the hospital after his seventh<br />

operation and happy to report that he i.s<br />

able to see out of his affected eye.<br />

Vicki Muchmore, daughter of Tom<br />

Muchmore of the Park Theatre. Canoga<br />

Park and the Plaza in Hawthorne, wa.s<br />

married to David Maher. who manages the<br />

Park Theatre now . Leo Molitars<br />

visited Pennsville. N. J., to attend the<br />

wedding of their son. Dr. David Molitar.<br />

and will go on to Paris to visit another<br />

son. Leo jr.. who is there as a teacher<br />

with the Army . Schwartz of<br />

Continental Pictures was married to Herman<br />

Jacobs. Chicago attorney.<br />

A son was bom to Arnold and Judith<br />

Burk on Thursday il4i at the Cedars of<br />

Lebanon Hospital. The father is executive<br />

assistant to Robert F. Blumofe. vice-president<br />

of west coast operations for United<br />

Artists. The child, the couple's second son,<br />

has been named David Martin Burk.<br />

W. J. German Firm Scans<br />

New Warehouse Plans<br />

HOLLYWOOD—W. J. German Co. has<br />

begun approving architects plans for a<br />

new film warehouse here, expanding the<br />

facilities of the company for storage and<br />

sales of both high-speed black-and-white<br />

and color emulsions now being increasingly<br />

used throughout the industry.<br />

William J. German, president of the<br />

company w^hlch distributes Eastman Kodak<br />

film stock, arrived here last week and<br />

conferred with vice-president and California<br />

general manager Edward O. Blackburn<br />

on the plans. The plant Is to be<br />

erected on a lot adjoining the present No.<br />

2 German warehouse, with operations set<br />

to start the first of the year.<br />

Barjul and Parallel<br />

In Franchise Compact<br />

LOS ANGELES—Completion of a franchise<br />

agreement between Barjul International<br />

and Parallel Film Distributors for<br />

the 11 western states was announced by<br />

Barjul President Al Milton. The territories<br />

include Los Angeles, San Francisco,<br />

Seattle, Portland, Denver and Salt Lake.<br />

The first combination from Barjul. according<br />

to PFD sales manager Sam Nathanson,<br />

will be "Attack of the Jungle Women" and<br />

"Lust to Kill." to be follow-ed by "Yambao"<br />

and "Live to Love."<br />

HOLLYWOO D—George Stevens has<br />

inked Mervin Houser as international director<br />

of public relations for the Stevens<br />

Co. to work with 20th-Pox on the worldwide<br />

campaign for "The Greatest Story<br />

Ever Told."<br />

W-4 BOXOFFICE July 25. 1960


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CtudenU and other young people are being<br />

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with admission at one dollar . William<br />

Castle was in town for the opening of his<br />

latest film. "13 Ghosts" at the Paramount<br />

Theatre Nasser was up from<br />

Hollywood, visiting with his brothers . . .<br />

Xavier Jiminez sailed on the liner United<br />

States for Europe recently.<br />

Hal Honore, district manager of the Herbert<br />

Rosener Co.. and Mrs. Honore have<br />

moved into their new Sunset district ranch<br />

house, which has a marine view.<br />

Rites were held for Charles Woodward<br />

Meighan, 70. who died in Las Vegas. One<br />

of San Francisco's radio olcitimers. Meigh:»n<br />

at one time managed a string of theatres<br />

in Oregon and was president of the<br />

National Motion Picture Producers Ass'n.<br />

Shopping on the Row were R. W. Reese.<br />

Lakeport Theatre. Lakeport. and Bob Patton.<br />

Uptown. Sonora.<br />

Palo Alto Varsity Opens<br />

After $100,000 Updating<br />

PALO ALTO. CALIF.—The Varsity Theatre.<br />

456 University Ave., has been reopened<br />

upon completion of a $100,000<br />

renovation. The theatre was closed for a<br />

month during the final phases of the remodeling.<br />

The Varsity is a unit in the<br />

United Artists Theatres circuit and is operated<br />

by United California Theatres.<br />

One major part of the renovation was<br />

the removal of a large interior arch in<br />

front of the theatre, w-hich enables the<br />

screen to be moved back about 25 feet.<br />

A n?w screen—the largest on the Peninsula—has<br />

been installed. It is 54 feet wide,<br />

and the seamless screen is curved so that<br />

films in the Todd-AO process may be<br />

shown.<br />

New seats have been installed and to<br />

provide more legroom the seating capacity<br />

of the theatre has been reduced from 940<br />

to 815.<br />

Other changes range from a new Interior<br />

ventilating system to new exterior paint.<br />

20th-Fox Has Seven Films<br />

Shooting Here and Abroad<br />

HOLLYWOOD—Twentieth Century-Fox<br />

currently has the largest simultaneous<br />

shooting schedule in several years, with<br />

seven major pictures before the cameras.<br />

Three are being shot in Hollywood, two In<br />

England and one each in France and Italy.<br />

Studio product consists of "Go North,"<br />

"Marriage-Go-Round" and "The Schnook."<br />

Shooting in England are "The Millionairess"<br />

and "Destruction Test." The Italian<br />

production is "Esther and the King,"<br />

while in France "The Big Gamble" is in<br />

work.<br />

Exhibitors Spend Holiday<br />

Seeing New York Shows<br />

SPRINGFIELD. MASS.—Isn't this just<br />

like an exhibitor? Weekending recently in<br />

New York, Charles Hurley, Phillips Theatre<br />

manager, and Mrs. Hurley took In a<br />

circus perfoiTTiance, "Ben-Hur" at Loew's<br />

State and two Broadway shows!<br />

'Cimarron' Premiere<br />

Slaled in Oklahoma<br />

HOLLYWOOD—Following huddles here<br />

between producer Edmund Grainger and<br />

Gov. J. Howard Edmundson of Oklahoma,<br />

a festive world premiere of Grainger's<br />

"Cimarron" has been scheduled for Oklahoma<br />

City the third week in November.<br />

A large group of filmland celebrities will<br />

take part in the gala ceremonies, which<br />

will receive full cooperation by the state.<br />

Installs 35/70 Arc Lamps<br />

CALGARY. ALTA.—The Uptown Theatre<br />

has installed Strong 35 70 Special projection<br />

arc lamps on Victoria X projectors for<br />

the showing of 70mm productions.<br />

CONGRATULATIONS<br />

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BOXOFFICE July 25. 1960<br />

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PHOENIX—Plans for the building of<br />

the first motion picture house in this<br />

metropolitan area in 17 years have been<br />

drawn by Ray Parrlsh and a building<br />

permit for $86,000 has been issued.<br />

The site is on Scottsdale road between<br />

Fifth avenue and Paradise Paseo, where<br />

Harry L. Nace acquired a little more than<br />

one acre a few months ago for $275,000.<br />

The theatre will seat 886 persons, with<br />

a new type "rocker" chair used for the<br />

lounge seats. Two aisles will divide the<br />

seating. The theatre floor will be inclined<br />

to offer clear view of a giant curved screen,<br />

25x50 feet, Nace said. Interior walls will<br />

be faced with a new type of acoustic tile<br />

from glass wool.<br />

Th:re will be an ample foyer, with space<br />

the usual refreshment counter. Restwill<br />

be at one side of the foyer. On<br />

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The building schedule calls for an early<br />

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1943. The small Vista was opened downtown<br />

at about the same time, but this<br />

was merely a remodeled store room.<br />

Nace operates the present Kiva Theatre,<br />

15 East Main, Scottsdale. What disposition<br />

he will make of that property has not been<br />

decided, he said.<br />

DENVER<br />

prank Aydelotte, Aggies Theatre, Fort Collins,<br />

was a delegate to the Democratic<br />

National Convention in Los Angeles .<br />

John George, State Theatre, Rapid City,<br />

S. D., attended the Shrine convention in<br />

Denver . . . Mrs. Edna Lewis, Peerless<br />

Theatre, Holyoke, traveled to Florida for<br />

an Eastern Star conclave.<br />

Owen Anderson has closed the Palm,<br />

Bayard. Neb. . Campbell has<br />

taken over the operation of the Roxy,<br />

Trenton, Neb., from former owner Lloyd<br />

Taylor . Civic, Hay Springs, Neb.,<br />

has closed its doors . Martin, who<br />

operates the Dakota Theatre, Sturgis, S. D.,<br />

has taken over the operation of the Flame<br />

Theatre in nearby Deadwood, S. D.<br />

Herschel Wheeler, Pace, Gordon, Neb., is<br />

back on the job again after having been<br />

hospitalized . . . J. K. Powell, Cliff Theatre,<br />

W-ray, and Dr. P. E. Rider, Chateau,<br />

Wauneta, Neb., were setting bookings<br />

around the Row.<br />

The Denver Theatre held a premiere<br />

sneak showing of "For the Love of Mike."<br />

The picture was produced by Frank H.<br />

Ricketson jr. Ricketson was the former<br />

president of Fox Intermountain Theatres<br />

Centre held an interesting contest<br />

in connection with "Ice Palace." Letters<br />

of the title were embedded in huge<br />

cakes of ice which were placed in front<br />

of the theatre. Prizes were awarded persons<br />

guessing length of time necessary for<br />

ice to melt.<br />

Both Odeon and FPC Are<br />

Entering Bowling Field<br />

TORONTO—Both Famous Players Canadian<br />

Corp. and Odeon Theatres have<br />

made definite arrangements to enter the<br />

bowling field, effective September 1.<br />

The Odeon project is being set up in a<br />

new building at nearby Newmarket, where<br />

the 16-lane operation will be managed<br />

by Chris Holmes who is also manager of<br />

the Odeon Roxy at Newmarket.<br />

Famous Players has organized a bowling<br />

division under the direction of Ted<br />

Smith, who previously managed the Parkdale<br />

Theatre here, and its first alleys will<br />

be opened in Toronto.<br />

Exhibitor Takes New Post<br />

HOLYOKE. MASS.—John H. Havens has<br />

left the Theatre Managers Corp. of Springfield<br />

to join the staff of Civic Club Concerts<br />

of New York as New England representative<br />

and promotional supervisor. He<br />

will retain his home here.<br />

Raye and Montgomery<br />

Visit in Great Falls<br />

GREAT FALLS. MONT.—Two motion<br />

picture personalities, Martha Raye and<br />

George Montgomery, were here recently.<br />

Miss Raye began her career here as a<br />

child singer of 6 at the Liberty Theatre.<br />

She was in town two days to see her<br />

grandmother, Mrs. J. Kleinhans, who has<br />

been ill, and two uncles, Fred and Edward<br />

Kleinhans.<br />

Born in Brady, Mont., as George Letz,<br />

Montgomery was graduated from the Great<br />

Falls High School in 1936. He plans to film<br />

a picture later this summer, and was in<br />

town to pick up some props and part of a<br />

wardrobe. He also visited the bison range<br />

at Moiese, the soapbox derby at Lewistown<br />

and the Conrad State High School rodeo.<br />

(A^edt<br />

lAJidheA<br />

FOR<br />

MANY MORE<br />

YEARS OF<br />

SUCCESS<br />

TO<br />

BEN SHLYEN<br />

AND<br />

BOXOFFICE<br />

TELENEWS<br />

THEATRE<br />

SAN FRANCISCO<br />

ij BOXOFnCE July 25, 1960 W-7


I<br />

. . Nancy<br />

SEATTLE<br />

Thursday (28) Ls to be the big day for<br />

Filmrow. That is when the annual<br />

Filmrow golf tournament will be held at<br />

the Rainier Golf and Country Club, followed<br />

by dinner and an evening of fun.<br />

During the evening, door and golf prizes<br />

for the ladies' and men's divisions will be<br />

awarded. A game session with the theme<br />

of "Las Vegas Nite" will follow.<br />

Bob Woelfl, Bay area manager for National<br />

Theatre Supply, visited the Seattle<br />

exchange July 12-15. Woelfl also has<br />

charge of the Pacific Northwest for the<br />

Also in town for a visit with<br />

film . . .<br />

local representatives was C. A. Hill, 20th-<br />

Fox manager of exchanges, from New-<br />

York.<br />

Bill Williams, 20th-Fox sales manager<br />

from Dallas, was here visiting the local exchange<br />

. . . National Seattle Supply have<br />

recently made installations of furnishings<br />

in several motels . . . Filmrow visitors include<br />

Sam Walyer, Selah; Jerry Divls,<br />

AMERICAN THEA. SPLY. CO.. Seattle. Wish.<br />

JOHN P. FILBERT CO.. Los Anoeles. C»l.<br />

PEMBREX THEA. SPLY. CORP.. Los Anodes. Cal.<br />

WESTERN THEA. EQPT. CO.. San Francisco. Gal.<br />

WESTERN SERVICE 4 SUPPLY, INC. Dfnvef, Colo.<br />

HURLEY SCREEN COMPANY, INC.<br />

96-17 Northern Blvd. Corona 68, N. Y,<br />

CONGRATULATIONS<br />

^J&SienQi^Jieddi<br />

Rio. Brewster, and Jack Bradford. Viewdale.<br />

Wenatchee.<br />

Harold Hardin,<br />

Recent Paramount vacationers included<br />

salesmen John Kent and eastern Washington's<br />

Jim French . . .<br />

United Artists office manager, is away on<br />

vacation . . . Also on vacation is Barbara<br />

Somes, secretary at Evergreen, who is touring<br />

New- Mexico, Las Vegas and California.<br />

Global Productions<br />

Formed in Florida<br />

Walter G. Preddey and Robert 0. Bemis<br />

"Everything for the Theatre"<br />

MIAMI—Plans have been announced by<br />

Mrs. Phillip Evans for the operation of an<br />

independent motion picture company in<br />

Florida, to be known as Global Productions,<br />

w-ith headquarters here.<br />

Mrs. Evans, w-ho is president, said that<br />

Global Productions is one of the first independent<br />

motion picture operations in<br />

this state to be staffed entirely by qualified<br />

Hollyw-ood personnel now residing in<br />

Florida.<br />

Pictures scheduled for production include<br />

"The Ages of the Crocodile," a horror<br />

story set in the authentic atmosphere of a<br />

Seminole Indian village, and "The Face,"<br />

a mystery-thriller set in the Everglades<br />

and featuring a battle between a swamp<br />

buggy and a helicopter.<br />

"Scheduled for fall shooting," said Mrs.<br />

Evans, "is 'Blue Sky,' the life story of<br />

James W. Elliott, the Horatio Alger of the<br />

'twenties.' Beautifully told in full color<br />

and heretofore unpublished melodies of the<br />

era written by Marie Grever. composer of<br />

ten Hit Parade winners, the screen story<br />

is being prepared by Mark Hanna."<br />

Bobby Darin's First Film<br />

Will Be 'Come September'<br />

HOLLYWOOD—Bobby Darin, one of the<br />

most talked-about young entertainers, has<br />

been signed to make his feature-movie<br />

debut in "Come September." Universal-<br />

International film toplining Rock Hudson<br />

and Gina Lollobrigida.<br />

Darin will play the young romantic partner<br />

of Sandra Dee in the romantic comedy<br />

which will be shot on Italian location next<br />

fall, under the direction of Robert Mulligan.<br />

Robert Arthur will produce.<br />

With seven major productions starting<br />

in July Allied Artists has the largest number<br />

of new films to go before the cameras<br />

in one month of any motion picture<br />

company.<br />

187 Golden Gate Avenue—San Francisco 2, California<br />

PORTLAND<br />

Ceveral United Theatres lAl Forman)<br />

drive-ins adopted a first-run policy<br />

hcrz for the w-eek. The Sandy and 104<br />

drive-ins played "The Bellboy" doubled<br />

with "Tarzan the Magnificent" day-anddate<br />

with the Paramount indoor house,<br />

while the Family and 82nd St. gave a firstrun<br />

playdatc to "House of Usher" and<br />

"Cry After Midnight."<br />

Katharine Marshall, Music Box Theatre,<br />

was back in her office after a successful<br />

bout with pneumonia . Welch<br />

has returned to her duties after a vacation<br />

in San Francisco and Los Angeles.<br />

Bush Garden, $200,000 Japanese restaurant<br />

which opened here last week, features<br />

telephones in special "tatami rooms"—individual<br />

dining rooms for patrons. Diners<br />

are invited to make movie reservations<br />

"Can-Can" and "Ben-Hur" particularly)<br />

as well as to call friends. Bush Garden Is<br />

the second of three such restaurants in<br />

the Seko circuit, a Seattle firm. The third<br />

restaurant is under construction in San<br />

Francisco. The restaurant features miniature<br />

interior gardens complete with shrines,<br />

waterfalls and an unusual lounge—the<br />

33-foot bar cuts through the center of the<br />

room and bartenders serve patrons seated<br />

at tables on each side. There are 23 tatami<br />

rooms including a large room dedicated<br />

to Portland's sister city in Japan, Sapporo,<br />

Showing of 'The Nude Set'<br />

Creates Ad Problems<br />

LOS ANGELES — Advertising problems<br />

are cropping up for the Monica Theatre's<br />

local presentation of the French film,<br />

"The Nude Set," which opened at the art<br />

house last Friday (15).<br />

After initial changes in the ads placed<br />

in downtown daily newspapers were accepted<br />

by the theatre's management, they<br />

were told the word "nude" was unacceptable.<br />

Since that is one of the w-ords in the<br />

film title it presents an unusually big<br />

problem. Consequently, the theatre decided<br />

to switch the major ad campaign<br />

from ncwsoapers lo radio spots on which<br />

they can keev the "Nude Set" title, while<br />

changing it to "The Undressed Set" in the<br />

four paper ads that were still to rim.<br />

Ad changes insisted by the local papers<br />

included painting a blouse on a bare back<br />

figure in the ad, enlarging a bikini, taking<br />

out the word "frolic" from a line that<br />

read, "a frolic for mature minds with<br />

young hearts," changing the word "sex"<br />

to "love" in the line, "w-hen sex takes a<br />

holiday, it goes to Paris," and a line<br />

change from "when they were bad they<br />

were great" to "they were as lovely as<br />

they were great." This last line was completely<br />

deleted.<br />

John Gavin Set to Costar<br />

HOLLYWOOD—John Gavin has been<br />

set to costar with Susan Hayward in "Back<br />

Street." classic Fannie Hurst story to be<br />

produced for Universal-International by<br />

Ross Hunter.<br />

Gavin, w-ho recently completed a starring<br />

role in Bryna Productions' "Spartacus."<br />

will play the romantic lead opposite<br />

Miss Hayward in "Back Street." which is<br />

slated to roll late this summer.<br />

W-8<br />

BOXOFFICE July 25, 1960 ij<br />

"J


I<br />

Loop<br />

'<br />

holdovers<br />

I<br />

I<br />

Polace—Can-Can<br />

I<br />

'<br />

State<br />

i<br />

'<br />

Woods—<br />

(<br />

Most<br />

I<br />

'<br />

KANSAS<br />

'<br />

nations<br />

;<br />

Rat<br />

'<br />

'<br />

played<br />

]<br />

Riverside<br />

I day-and-date<br />

I<br />

Dracula"<br />

i<br />

I<br />

I<br />

erally<br />

I<br />

tion<br />

j<br />

I<br />

I<br />

I Paramount—The<br />

I<br />

Roxy—<br />

j<br />

I<br />

I<br />

Curtis<br />

llbii;<br />

—<br />

—<br />

— ——<br />

"<br />

I'Terrace' Scores 215<br />

In Loop Unveiling<br />

CHICAGO— It was an excellent week for<br />

business, for both newcomers and<br />

holdovers. •'Prom the Terrace" was a strong<br />

entry at ths Oriental: "Murder, Inc.<br />

open'^d nicely at the Chicago, and the preopening<br />

campaign which preceded "Belles<br />

and Ballet" at the World Playhouse was<br />

not in vain. "Portrait in Black" in its<br />

fifth week was keeping the Roosevelt very<br />

much in the black. Grosses for long-time<br />

generally showed above average<br />

drawing power.<br />

wk<br />

,<br />

I<br />

(Average Is 100)<br />

Carnegie The Mon Upstairs (Kingsley) 160<br />

Chicago Murder, Inc. (20th-Fox) 200<br />

Cinesfage Poy or Die (AA), 2nd wk 185<br />

Esquire I'm All Right, Jock (Col), 3rd I 80<br />

Monroe Prisoner of the Volgo (Para); In the<br />

Wake Stranger (Para) 170<br />

Oriental From the Terrace (20th-Fox) 215<br />

(20th-Fox), 14th wk 210<br />

Roosevelt Portrait in Black (U-l), 5th 210<br />

wk<br />

Bells Are Ringing (MGM), 4th Lake<br />

wk. . .210<br />

Surf— Carry On, Nurse (Governor), 8th wk 140<br />

Todd Bcn-Hur (MGM), 30th wk 220<br />

The Aportment (UA), 6th wk...210<br />

United Artists<br />

,<br />

Psycho (Para), 5fh wk 215<br />

World Ployhouse Belles and Ballet 195<br />

(SR)<br />

Holdovers Maintain<br />

Pace in Kansas City<br />

CITY—Holdover fare was offered<br />

at most of the indoor first-run sithere,<br />

the exceptions being "The<br />

Race," which scored a fine 280 at the<br />

Paramount, and an AIP combo "Why Must<br />

I Die?" and "Jailbreakers," which registered<br />

110 at the Isis. However, "Why Must<br />

I Die?" coupled with "I Want to Live!"<br />

to good returns at the Crest and<br />

drive-ins. A multiple drive-in<br />

showing of "Brides of<br />

and "The Leech Woman" with<br />

"The Pm-ple Mask" as a bonus feature did<br />

about 150 per cent business. Drive-ins gen-<br />

[<br />

I<br />

]<br />

1<br />

are reporting business a little ahead<br />

of last year despite the ruinous construcstrike<br />

just settled here.<br />

Brookside Con-Can (20th-Fox), 5th wk 375<br />

Capri Ben-Hur (MGM), 25th wk 1 75<br />

Fairway Carry On, Nurse (Governor), 2nd<br />

Grenada Portrait Block (U-l), to Be<br />

Loved (U-l) 155<br />

Isis—Why Must I Die? (AIP); Jailbreakers (AIP). .110<br />

1 Kimo Jazz on o Summer's Day (Union), 3rd wk. 100<br />

Midland Bells Are Ringing (MGM), 3rd wk 100<br />

Missouri The Last Days of Pompeii (UA); 12<br />

Hours to Kill (20th-Fox), 2nd wk 85<br />

Rot Race (Para) 280<br />

Plaza The Apartment (UA), 3rd wk 300<br />

Portrait in Block (U-l), 3rd wk 100<br />

Uptown The Story of Ruth (20th-Fox), 3rd wk. 135<br />

Grosses Are Satisfactory<br />

In Indianapolis Houses<br />

INDIANAPOLIS — "Portrait in Black"<br />

was the leading new boxoffice attraction<br />

here in a generally good week. "Pollyanna"<br />

also started well. "Ben-Hur." "The Apartment"<br />

and "The Bellboy," all holdovers,<br />

were continuing to do a nice business.<br />

Cinema<br />

Hidden Homicide (Rep-SR); Hideout<br />

Sun (SR) in the 90<br />

Pollyonna (BV) Circle<br />

Esquire A Lesson in Love (Janus)<br />

1 35<br />

100<br />

Indiana The Bellboy (Para); Hoppity Goes to<br />

Town (Para), reissue, 2nd wk 115<br />

Keith's— Portrait in Black (U-l) 200<br />

Loews The Apartment (UA), 3rd wk 100<br />

Ben-Hur (MGM), 21st wk 165<br />

Lyric<br />

All-Star Scenes in Film<br />

CHICAGO—Background shots for Tony<br />

Curtis' "6th Man," will be taken at Soldiers<br />

Field on the evening of the football allj<br />

star game August 26. According to present<br />

plans, a technical crew and possibly Tony<br />

will be here for the special shots.<br />

Fred Magel Is Promoted<br />

To Chicago UFS Post<br />

KANSAS CITY—Appointment of Fred<br />

E. Magel as assistant resident vice-president<br />

in the Chicago<br />

office of United Film<br />

Service, Inc., was announced<br />

here at the<br />

company's homeoffice.<br />

Magel has been<br />

associated with the<br />

company for the past<br />

.seven years, during<br />

which he has won<br />

numerous top producer<br />

awards. For<br />

the last three years<br />

he has been division<br />

Fred Magel<br />

manager in charge<br />

of sales in Ohio and Pennsylvania.<br />

Large Circular Lobby<br />

Marks Old Orchard<br />

CHICAGO—The Old Orchard Theatre<br />

in suburban Skokie, scheduled to open<br />

Labor Day, will have a seating capacity<br />

of 1,700, and parking facilities for 900<br />

cars.<br />

The decor is designed around a white<br />

interior. The exterior will be brick with a<br />

rough-hewn wood trim. A 60-foot circular<br />

lobby will contain a sunken rock garden<br />

and patio coffee lounge. The theatre will<br />

be among the first constructions in this<br />

area to have a gas-fired circulating air<br />

heating system.<br />

The cost will reach $1,500,000. Raymond<br />

Marks and Martin Rosenfield, who are<br />

constructing the Old Orchard, operate<br />

three drive-ins and two bowling alleys.<br />

Si Greiver has been appointed to handle<br />

the booking for the new Oasis Theatre to<br />

be operated under the Oscar Brotman<br />

management. The new house is expected<br />

to be ready for a fall opening.<br />

Morry Relder Needs<br />

18 Pints of Blood<br />

Kansas City—Morry Relder came<br />

back to Kansas City Wednesday (20)<br />

by train and was taken immediately to<br />

Menorah Hospital where he will be for<br />

some time. No visitors will be allowed<br />

for at least a week, possibly longer.<br />

Meanwhile, Filmrow friends who would<br />

like "to do something" for the Relders<br />

have a golden opportunity—Morry<br />

owes the blood bank of Blythe, Calif.,<br />

18 pints. An arrangement has been set<br />

up whereby donors can give through<br />

the Community Blood Bank, 4040 Main<br />

St. here and specify they are giving<br />

on behalf of Maurice Relder. Appointments<br />

can be arranged by calling Plaza<br />

3-4040 or by getting in touch with Ab<br />

Sher at Exhibitors Film Delivery.<br />

Relder is under treatment for severe<br />

injuries sustained several weeks ago in<br />

a highway collision near Blythe, Calif.,<br />

while he was driving home from the<br />

west coast.<br />

Chicago Bond Issue<br />

May Save Garrick<br />

CHICAGO—A proposal that the city<br />

issue<br />

$4 million in general obligation bonds<br />

to save the Garrick Theatre building has<br />

been presented to Mayor Richard Daley.<br />

General obligation bonds are retired<br />

through property taxes. Under the proposal,<br />

made at a meeting of a special committee<br />

named by the mayor, the Garrick would<br />

be acquired and rehabilitated by a nonprofit<br />

corporation. Thus far the mayor has<br />

said that th? wording of the statutes creating<br />

the Chicago Public Buildings commission<br />

prohibits that body from acquiring<br />

the structure, regarded as a Chicago<br />

landmark. State legislation would be required<br />

to set up a nonprofit corporation to<br />

acquire the building.<br />

Daley said that if that idea were followed<br />

he would ask the owners. Balaban<br />

& Katz Corp., to cooperate in the plan by<br />

holding off wrecking of the building until<br />

the corporation could be formed.<br />

Citing that the bond issue method is<br />

similar to that used by New York City to<br />

acquire and rehabilitate Carnegie Hall.<br />

Daley added, "We should start to look toward<br />

retention of famous landmarks<br />

around the country as a mark of our civilization.<br />

This (the Garrick i displays Chicago's<br />

contribution to skyscrapers and the<br />

Louis Sullivan era of architecture. This<br />

was the first skyscraper—along with others."<br />

MPA Patio Party Proves<br />

A Memorable Evening<br />

KANSAS CITY — A highlight of the<br />

year's social activities of the Motion Picture<br />

Ass'n of Greater Kansas City came<br />

Saturday night tl6) with the 1960 edition<br />

of the Blue Hills Country Club Patio Party<br />

which was attended by 84 guests.<br />

Three banquet style tables extended<br />

north-south across the north end of the<br />

patio seating 28 guests at each and were<br />

decorated with hurricane lamps with pink<br />

candles. The tables were set with pink<br />

and gray china.<br />

After guests served themselves from an<br />

enormous buffet spread of delicacies, there<br />

was listening and dancing to the music of<br />

Tommy Reed's rhythmic combo, featuring<br />

both old and new numbers.<br />

Birthday greetings were sung to Doug<br />

Lightner, Commonwealth general manager,<br />

who was celebrating his (unspecified)<br />

birthday.<br />

Two door prizes were bestowed—a console<br />

AM-FM radio which went to Ralph<br />

Amacher. UA manager, and a table model<br />

radio which was won by N. B. "Cress"<br />

Cresswell, UTO executive secretary.<br />

MPA President Abbott Sher was lavish<br />

in his appreciation of the efforts of Darrel<br />

Presnell and the entertainment committee<br />

in their fine staging of the event.<br />

'Belles' Bow in Chicago<br />

CHICAGO—The American premiere of<br />

"Belles and Ballet" at the World Playhouse<br />

July 20 was said to be the first<br />

foreign film to make its U. S. bow here in<br />

30 years. Walter Bibo handles national<br />

distribution.<br />

BOXOFFICE July 25, 1960 C-1


. -DRINK<br />

. . Plans<br />

. . The<br />

ST .<br />

LOUIS<br />

f^harges of "possession of obscene matter<br />

with intent to show or advertise to<br />

minors," issued against Eric Ten, operator<br />

of the Ivanhoe Art Theatre, 3239 Ivanhoe<br />

Ave., were dismissed at a hearing. A second<br />

charge was continued until September 1.<br />

In the meantime the theatre will remain<br />

closed. Ten is not expected to return to the<br />

city until the September hearing.<br />

More than 3.000 attended the preview<br />

showing of "From the Terrace" at the Fox<br />

Theatre. Filmrow was among the 1.000<br />

invited to attend the showing which followed<br />

"Ice Palace." There from out of<br />

town were Roe Carney. RoUa. and Mr. and<br />

Mrs. Glenn Monroe, Fulton. "From the<br />

Terrace" was booked at the Ambassador.<br />

Harry H. Haas, manager at Paramount,<br />

Try Us Next Time<br />

1327 S. Wobaih, CHICAGO<br />

•SELECT" FOUNTAIN SYRUPS<br />

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Complcl« Installation Service— Frco Estimates<br />

R. D. MANN CARPET CO.<br />

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THEATRE<br />

STREET ADDRESS<br />

TOWN<br />

NAME<br />

sefi€f/ne<br />

returned from a two-weei: vacation in<br />

California, which was his home before<br />

moving to St. Louis. Wednesday he flew<br />

to Dallas for meetings connected with the<br />

promotion of "Psycho."<br />

Home since February because of illness,<br />

Catherine Church, from Paramount, is<br />

slowly improving . are under way<br />

for an extensive tiein between the children's<br />

TV-favorite, Captain H (Harry<br />

Fender" on Channel 11 and the screening<br />

of 20th-Fox's "The Lost World." Fender<br />

will play host for the July 29 showing and<br />

also promote the film from in front of<br />

the television cameras.<br />

Seen on Filmrow was John Dugan, salesman<br />

for Columbia in Des Moines, who also<br />

. . Also<br />

does the booking and buying for the Killarney<br />

Drive-In in Aixadia, Mo. .<br />

in town were Bernard Temborius, Lebanon.<br />

111.: Lindy Mitchum. Midway Drive-<br />

In. New Madrid, Mo., and Herman Tanner,<br />

Vandalia and Pana, 111.<br />

Mrs. Thomas Dooley, mother of the<br />

famous doctor whose Medico project now<br />

covers 17 hospitals in 12 nations, was interviewed<br />

over three St. Louis radio stations,<br />

KMOX. KXOK and WIL, in connection<br />

with the recent sale of her son's<br />

three books to 20th-Fox . new officers<br />

of WOMPI met Wednesday and began<br />

appointing permanent committee members.<br />

The September convention in Toronto<br />

was discussed and several members announced<br />

plans to attend during their<br />

vacation.<br />

Boosts Snack Bar Sales<br />

HELENA. MONT.—Customers attending<br />

the Sky-Hi Drive-In Wednesday and<br />

Thursday were invited to come to the<br />

snack bar and purchase an envelope for<br />

95 cents guaranteed to contain $1, $2 or $5.<br />

Some envelopes contained a $5 bill. Only<br />

one envelope was sold to a customer. The<br />

operators of the drive-in theatre said there<br />

were no gimmicks and no obligation, that<br />

they just wanted to see the customers'<br />

smiling faces.<br />

1 yeor for $3 3 yeors for $7<br />

D Remittance Enclosed Li Send Invoice<br />

ZONE<br />

STATE..<br />

POSITION<br />

THE NATIONAL FILM WEEKLY 52 issues a year<br />

^piBliii<br />

825 Von Brunt Blvd., Konsos City 24, Mo.<br />

$100,000 Rogers Goal<br />

In Cleveland Section<br />

CLEVELAND—Ray Schmertz,<br />

20th-Pox<br />

manager and distributor chairman, announced<br />

the Will Rogers Memorial Hospital<br />

drive goal in the northern Ohio district<br />

this year would be $100,000, almost four<br />

times the amount collected last year.<br />

Presiding at a meeting of television and<br />

radio executives and exchange managers<br />

and salesmen, he proposed several new<br />

collection approaches. One will be the appointment<br />

of a special gift committee to<br />

solicit pledges from executives in all<br />

branches of the entertainment field. Including<br />

stage, screen, T'V and radio. Donors<br />

of $200 or more will receive a Will<br />

Rogers statuette with their name inscribed<br />

on it. Another suggested approach<br />

is to hold memorial drives for deceased exhibitors<br />

who had contributed to the community<br />

welfare.<br />

Theatre collections will not take place<br />

on an established date, but will be timed<br />

to correspond to a top picture booking<br />

when better than average theatre attendance<br />

is anticipated.<br />

The television and radio representatives<br />

present at the meeting agreed to give the<br />

drive full cooperation.<br />

Evansville Council Women<br />

Study Film Exhibition<br />

EVANSVILLE, IND. — "Problems of the<br />

Motion Picture Theatre Manager" was the<br />

theme of a recent discussion meeting of<br />

the United Council of Church Women,<br />

which has been studying various phases<br />

1<br />

of the film industry and the current crop<br />

of pictures.<br />

The theatre manager's point of view was<br />

presented to the council by Richard<br />

Lochry,<br />

',<br />

president of Allied Theatre Owners<br />

of Indiana and regional president of .<br />

the Allied States Assn of Motion Picture<br />

Exhibitors. Lochry also is owner of<br />

the Arlington Theatre in Indianapolis.<br />

Special guests were members of the Parent-Teacher<br />

Ass'n.<br />

The council is sponsoring two summer<br />

series of motion pictures for children. One<br />

series is being shown at the Ross Theatre<br />

and the other one at the Franklin Theatre.<br />

Ralph Holton in Charge<br />

Of Elwood, Ind., Houses<br />

ELWOOD, IND.—Ralph T. Holton recently<br />

took over management of the Elwood<br />

theatres, succeeding James Cannon,<br />

who had been acting as temporary manager.<br />

Cannon remains with the theatres<br />

as a projectionist.<br />

Holton came here from New Albany.<br />

where he had been managing a theatre.<br />

He is married and has two children, a<br />

daughter, who is attending Indiana University,<br />

and a son at Wisconsin U.<br />

THEJfffRE EQUIPMENT<br />

442 N. ILLINOIS ST., INDIANAPOLIS, IN<br />

"Everything for the Theatre"<br />

C-2<br />

BOXOFTICE July 25, 1960


j<br />

^TE^^ _<br />

They said<br />

she was<br />

guilty<br />

as sin...<br />

the naked<br />

shameful<br />

life of a<br />

"GOOD<br />

TIME<br />

GIRL"<br />

DCDT Cpppn ?'!*'^'!'!..''*_ ._.. ?y?'i''''i>^'.<br />

Executive Producer<br />

leo-siatringULIA I I l\LLU<br />

•<br />

ROY DEL RUTH GEORGEWATERS and RICHARD BERNSTEIN RICHARD B. DUCKEH<br />

IPtoduced by RICHARD BERNSTEIN- A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE<br />

CONTACT YOUR yimanlaoM,<br />

fnte/maiionaL EXCHANGE<br />

CAPITOL FILM CO.<br />

MAX ROTH<br />

1301 So. Wobosh Avenue<br />

CHICAGO S, ILLINOIS<br />

REALART PICTURES<br />

TOM GOODMAN<br />

441 No. Illinois Street<br />

INDIANAPOLIS 4, INDIANA<br />

AMERICAN INT'L PICTURES<br />

OF KANSAS CITY<br />

EARL DYSON<br />

215 West 18th Street<br />

KANSAS CITY 8, MISSOURI<br />

HArrison 1-2324<br />

REALART PICTURES<br />

GEORGE PHILLIPS—HERMAN GORELICK<br />

3206 Olive Street<br />

ST. LOUIS 3, MISSOURI


Norman<br />

. . Also<br />

had<br />

KANSAS CITY<br />

Qarrie Williams of the 20th-Fox inspection<br />

room is taking her vacation so<br />

she can be free to enjoy a visit with her<br />

daughter and family who have just recently<br />

returned from Germany. Carrie's<br />

A Sincere Salute<br />

From<br />

One Old Timer<br />

to Another<br />

Heartiest Congratulations<br />

son-in-law is with an aiicraft firm which<br />

builds planes for the U. S. Air Force and<br />

his work has kept him in Germany for<br />

some time. Now they have been transferred<br />

back to the States, and Carrie has hopes of<br />

seeing them more often, even though they<br />

will live on the east coast . at Fox,<br />

salesman Johnny Wangberg with wife<br />

Maude and daughter Lorraine, were visitinR<br />

with Johnny's mother in Omaha. Bob<br />

Scott. Fox shipper, was bracing himself<br />

for a two-week sojourn at that famous<br />

Minnesota resort—Camp Ripley, with the<br />

National Guard. He was considering packing<br />

some long Johns after hearing from<br />

Norman Franseen of Exhibitors Film Delivery<br />

i<br />

that he i<br />

"nearly<br />

frozen" just a couple of weeks ago at a<br />

fishing lake not far from Ripley.<br />

The home of Doc and Mrs. Cook in<br />

Maryville was one of the most popular<br />

land populated! places in north Missouri<br />

Sunday afternoon il7) when open house<br />

was held there so that the many friends<br />

of Cook could meet son Jack's bride, the<br />

former Georgiann Hamilton of Boonville<br />

Shreve Theatre Supply<br />

217 West 18th Kansas City, Mo.<br />

HA 1-7849<br />

HUMDINGER SPEAKERS $3.95 each<br />

HEAVY DUTY SPEAKER MECHANISM $1.95<br />

MISSOURI THEATRE SUPPLY<br />

lis Wesf ISfh Kansos City 8, Mo.<br />

Baltimore 1-3070<br />

Congratulations


}<br />

KANSAS<br />

I<br />

I<br />

Team<br />

! Burners<br />

I<br />

Joe's<br />

; Pin<br />

j<br />

1<br />

iniscent<br />

j<br />

readily<br />

I<br />

I<br />

started<br />

! buying<br />

!'<br />

the<br />

'<br />

1,032,<br />

;<br />

held<br />

j<br />

. . Also<br />

!<br />

a theatreman himself and is well acquainted<br />

with the problems of the industry. Carpenter<br />

has proved himself to be a staunch<br />

friend of exhibitors and is richly deserving<br />

of all-out support, the bulletin says.<br />

[Along with biographical notes on the two<br />

men, the bulletin reminds UTO members<br />

that the primaries are August 2 and urges<br />

these same members not to let their votes<br />

be lost through failure to get to the polls.<br />

Many vaudeville and longtime film fans<br />

around town received a sharp kick in the<br />

nostalgia with the news that the Tower<br />

(originally Pantagesi Theatre was coming<br />

down, along with its sister building, the<br />

Esquire Theatre—both to make room for<br />

new car parking facilities. The Tower was<br />

one of the first public buildings in Kansas<br />

City to offer "refrigerated, washed" air<br />

to its patrons in the heat of July and<br />

August. And when they said "refrigerated"<br />

they weren't kidding! The first year<br />

the unit went in, patrons were seen coming<br />

out with a slightly bluish tinge remof<br />

frostbite and goosebumps<br />

noticeable at five yards . . . Another<br />

old theatre building met with final<br />

mishap early Thursday morning (21)<br />

when the Auditoriiun at 9th and Locust,<br />

unused for many years as a theatre,<br />

burned. The fire is believed to have been<br />

by vagrants who may have been<br />

taking shelter in the building.<br />

Kansas exhibitors in town booking and<br />

in recent weeks have been Chet<br />

Borg, Ft. Scott; L. V. Kemp, Newton, William<br />

Bancroft, Ottawa; Mr. and Mrs.<br />

Charles Crocker, Ulysses; Paul Rickstts and<br />

sons of Ness City; Jay Wooten and Dennis<br />

Montee of Hutchinson and Chet Hylton of<br />

Long Theatres, Ottawa . in town<br />

was Bob Walters, Joplin manager for Commonwealth<br />

Theatres.<br />

BOWLING<br />

CITY—After seven weeks of<br />

summer league competition, the Filmrow<br />

bowling teams line up this way:<br />

Wan Last Teom Won Last<br />

Vic's Tavern 20 8 Sputn(ks 14 14<br />

19 9 Mission Bells .9 19<br />

Flood 18 10 5 It's 8 20<br />

Room<br />

Splinters ..17 11 Awkward Squad.. 7 21<br />

A new team hi- 10 was rolled recently by<br />

Sputniks with a single game score of<br />

bettering the previous mark of 1,003<br />

by the Burners. Joe's Flood Room has<br />

hi-30 with 2,826. Chick Juiliano now holds<br />

men's hi-30 with 645.<br />

Big 'Spartacus' Campaign<br />

CHICAGO—The "Spartacus" opening at<br />

the McVickers Theatre October 13 is being<br />

promoted under the general direction of<br />

Jeff Livingstone, national coordinator.<br />

CONGRATULATIONS<br />

to<br />

BEN SHLYEN<br />

and<br />

BOXOFFICE<br />

Hayti, Mo., Theatre Is<br />

Destroyed by Night Fire<br />

HAYTI. MO.—A fire of undetermined<br />

origin destroyed the Missouri Theatre late<br />

Friday night (15). Firemen fought the<br />

blaze for nearly five hours.<br />

Damage was estimated at $25,000, according<br />

to the theatre owner, Edwin Ray.<br />

He said the building was partially insured.<br />

Hundreds of spectators, aroused from<br />

their beds, watched firemen from Hayti<br />

and Caruthersville fight the fire which<br />

they brought under control at 4 a.m.<br />

Two adjoining buildings were also damaged,<br />

said Hayti Fire Chief Elmer Lewis.<br />

The fire was the second major one here<br />

in the past three months.<br />

Illinois Theatre Moves<br />

PITTSFIELD, ILL.—The Clark Theatre<br />

reopened in its new location in the Zoe<br />

Theatre building on North Madison street,<br />

after being closed two weeks for the moveover.<br />

The Clark Theatre building was purchased<br />

for remodeling by the John Green<br />

Stores.<br />

REPLACEMENT PARTS for the following<br />

DRIVE-IN SPEAKERS<br />

MOTIOGRAPH . . SIMPLEX . . . . RCA<br />

DRIVE-IN THEATRE MFG. CO.<br />

All Parts Shipped at Once<br />

Shreve Theatre Supply Co.<br />

217 West 18th HA 1-7849 Kansas City, Mo.<br />

U. T. O. Wishes You 40 More Years<br />

United Theatre Owners of<br />

W. L. "Woody" Barritt, Pres.<br />

Richard Orear, Treos.<br />

the Heart of America<br />

Fred C. Souttar, Vice-Pres.<br />

Glen W. Dickinson, Jr., Sec.<br />

Directors . . . Beverly Miller, M. B. Smith, Joy Wooten, Richard Durwood, Glen<br />

Cooper, J. Leo Hayob, Elmer Bills, L J. Kimbriel, Harley Fryer, Paul Ricketts,<br />

Abbott Sher, 0. F. Sullivan.<br />

Congratulations,<br />

Norris B. Cresswell, Ex. Sec.<br />

BOXOFFICE, on your<br />

40th Anniversary!<br />

Century 70 -MM -35 Projection and Sound<br />

RCA Theatre Sound Systems - -<br />

In - Car Speakers<br />

Heywood - Wakefield Comfort Seating<br />

Hurley SuperOptica Projection Screens<br />

Kneisley Silicon Conversion<br />

Kits for Selenium or<br />

Tube Type Rectifiers<br />

Eprod In-Car Speakers,<br />

Car Counters, Motor<br />

Generators, Heaters<br />

ED<br />

HARTMAN<br />

1717 Wyandotte K. C, Mo.<br />

Missouri Theatre Supply Co.<br />

L. J. Kimbriel, Mgr.<br />

115 West 18th St.<br />

Kansas City 8, Mo.<br />

BOXOFFICE<br />

July 25, 1960<br />

C-5


. . John<br />

. . William<br />

. .<br />

CHICAGO<br />

n lliance Amusement Co. hosted a summer<br />

managers meeting in behalf of<br />

lUs silver anniversary campaign, which<br />

continues until September 3 . . . Lee Hlgginson<br />

Corp. has negotiated a loan of<br />

$2,500,000. on a promissory note due in<br />

1975. for the Wometco Enterprises, Inc..<br />

of Miami . Curry, vice-president<br />

of National Theatre Supply, was in for<br />

conferences.<br />

Daniel H. Curcio, cofoundcr and vicepresident<br />

of the Erie Seating Co.. died .<br />

Prank Balkin, retired vice-president of<br />

Reid Ray Films, returned from a European<br />

trip and left for Los Angeles, where he<br />

will take over west coast management for<br />

Sterling Films .<br />

Hopzman. projectionist<br />

for B&K theatres, is in a hospital<br />

for examinations . . . Harold Abbott,<br />

of Abbott Theatre Equipment<br />

head<br />

& Supply<br />

1<br />

CONGRATULATIONS!<br />

ON THIS 40TH ANNIVERSARY OF<br />

BOXOFFICE, MR. SHLYEN<br />

Extend<br />

Horry<br />

Nepo<br />

Nepo Enterprises Chicago<br />

Congratulations<br />

to<br />

BEN SHLYEN<br />

On the 40th ANNIVERSARY of<br />

BOXOFFICE<br />

From<br />

ABBOTT THEATRE<br />

EQUIPMENT CO.,<br />

CHICAGO


! named<br />

i Universal<br />

'<br />

i<br />

Films<br />

'<br />

his<br />

I dation<br />

I<br />

'<br />

Wabash<br />

'<br />

j<br />

and<br />

I<br />

I<br />

. . . Scenes<br />

. . The<br />

Ralph Michael . . . Lou Berman,<br />

manager, was vacationing in<br />

.northern Wisconsin.<br />

Herman Beiersdorf, western manager of<br />

AIP, conferred with Max Roth of Capitol<br />

and AIP distributor in this area . . .<br />

IR. R. Leonard has been named president<br />

of the Rowe Mfg. Co.. a division of the<br />

Automatic Canteen Co. of America . .<br />

.<br />

Hal Perlman will work with Columbia<br />

publicist John Thompson on the world<br />

premiere of "AH the Young Men" at the<br />

Roosevelt early in August. Miss Jo Grant<br />

will be here for some ballyhoo . . . James<br />

rJo.an, owner of the Monroe Theatre, and<br />

son Eddie, who is house manager, were<br />

vacationing in Florida.<br />

LInJa Darnell received a Lions International<br />

gold card at the Lions convention<br />

h.re in recognition of her work as chairman<br />

o. the National Kidney Disease Foun-<br />

. Eighth Street Theatre,<br />

long a landmark at Eighth street and<br />

avenue, is soon to be demolished<br />

for "Raisin in the Sun" are<br />

bting shot in all city areas. Here are<br />

Sidney Poitier and Claudia McNeil, stars;<br />

Davici Susskind and Philip Rose, producers,<br />

Marty Blau of Columbia's publicity<br />

department.<br />

Congratulations and Continued Success<br />

TO BEN SHLYEN<br />

on the 4Cth Anniversary of BOXOFFICE<br />

Harry Phillips — Ace SeaHng & Upholstery Co.<br />

Chicago<br />

Congratulations to BEN SHLYEN<br />

On This 40th Anniversary of<br />

BOXOFFICE<br />

From The Blumenthals of<br />

Ad-Art Display Studio Chicago<br />

Congratulations to Ben Shiyen and<br />

The BOXOFFICE Staff<br />

On This 40th Anniversary<br />

ESSANESS THEATRES CORP.<br />

Chicago,<br />

III.<br />

Levine Goes to Chicago<br />

To Promote 'Hercules'<br />

NEW YORK—Joseph E. Levine, president<br />

of Embassy Pictures, and Ed Feldman,<br />

publicity director, went to Chicago for conferences<br />

on the coming saturation of "Hercules<br />

Unchained" in more than 90 theatres<br />

in the Loop area.<br />

They met with Dave Wallerstein, Harry<br />

Lustgarten and Nate Piatt of Balaban &<br />

Katz, Jack Kirsch of Allied Theatres of<br />

Illinois, Duncan Kennedy of Great States<br />

Theatres and Paul Montague, special Embassy<br />

field exploiteer. They also promoted<br />

th3 Warner Bros, release via the press,<br />

radio and TV.<br />

Heavy Booking Surge<br />

Recorded by Astral<br />

TORONTO—Astral Films, a film distribution<br />

company with offices in six Canadian<br />

cities under the presidency of I.<br />

H. Allen, is experiencing a wave of heavy<br />

bookings for its wide range of product from<br />

American International Pictures, Filmgroup<br />

and various foreign companies.<br />

Astral releases recently have played<br />

first-run engagements at major circuit<br />

theatres throughout Ontario, as well as<br />

important independent houses. "Circus of<br />

Horrors" has had particular success, for<br />

one, having had a week's run at the Famous<br />

Players Palace in Windsor in a period<br />

that included the holiday weekend, as well<br />

as at the Odeon Capitol in Hamilton.<br />

Special bookings for the Dominion Day<br />

holiday were numerous for Astral. Here<br />

"The Angry Red Planet" was featured by<br />

the Vaughan of the B&P circuit and "The<br />

Sign of the Gladiator" had successful runs<br />

at independent theatres, including the Lux<br />

and Gay. At nearby Hamilton, the Odeon<br />

combined "Ski Troop Attack" and "Battle<br />

of Blood Island" for a popular double bill.<br />

Still going strong is "Goliath and the<br />

Barbarians," which has played many situations<br />

throughout Canada, both first and<br />

subsequent runs, over the months while<br />

acceptance has been found for Aladdin<br />

and the Giant, Konga, Why Must I Die?<br />

The Girl in Lover's Lane, The Wild Ride,<br />

Last Woman on Earth, Girl on Death Row,<br />

Jailbreakers and many others.<br />

Izzy Allen, of course, is active as this<br />

year's president of the Canadian Motion<br />

Picture Distributors Ass'n, which is made<br />

up of all the major and long-established<br />

film exchanges in the Dominion. The organization<br />

is the Canadian counterpart of<br />

the Motion Picture Ass'n of America.<br />

Exhibitor Ernie Coovert<br />

Re-Elected by Merchants<br />

SULLIVAN. IND—Ernie Coovert. manager<br />

of the Lyric Theatre and the Sullivan<br />

Drive-In, has been re-elected president<br />

of the Retail Merchants Ass'n. Coovert's<br />

re-election marked the first time the<br />

association ever held a president over for<br />

a second term. The association directors<br />

said that Coovert's term of office had been<br />

so successful that they had asked him to<br />

s:rve again.<br />

Coovert formerly managed the Bloomington<br />

Theatre, Bloomington.<br />

ANGELO SACCARO<br />

Personable Drive-in Theatre Owner<br />

Chlllicothe, Missouri. Former Prominent<br />

Athletic coach.<br />

hos this to soy about<br />

Mi<br />

"One season's<br />

use has convinced<br />

me of<br />

the<br />

and<br />

light."<br />

Savings<br />

increased<br />

Cine<br />

Carbc<br />

ROMAN MIRIO<br />

Cinema Carbons<br />

Monufactured by Elettrocarbonium<br />

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that no other carbon presently on the<br />

market can out-perform ROMAN<br />

MIRIO CINEMA CARBONS in your<br />

lamphouse. GUARANTEES to cut your<br />

present carbon costs 20% meanwhile<br />

putting a brighter light on the screen.<br />

GUARANTEES your full money back at<br />

any time you are not satisfied.<br />

LOOK at your CARBON BILLS<br />

INCREASE YOUR LIGHT<br />

and save a minimum of ZO'^c of costs.<br />

If you have PEERLESS MAGNARC<br />

lamphouses or STRONG MOGUL lamphouses,<br />

we manufacture a 20" POSI-<br />

TIVE and a 12" NEGATn^E especially<br />

for your lamps. This GIANT size carbon<br />

cuts your costs an average of 32 Tc.<br />

If you have BRENKERT ENARC lamphouses,<br />

we manufacture a 18" POSI-<br />

TIVE and 12" NEGATIVE especially<br />

for your lamps. This KING size carbon<br />

cuts your costs an average of 26 Tr.<br />

LONGER CARBONS<br />

means<br />

FEWER STUBS<br />

WRITE for our special price to you. Tell us<br />

the name of your lamphouse and the siie carbons<br />

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SOLD ONLY DIRECT<br />

-WE PAY THE<br />

FROM CHICAGO<br />

FREIGHT-<br />

ROMAN MIRIO<br />

Cinema Carbons<br />

Lee ARTOE<br />

ElectroCarbons<br />

940 Belmont Ave. Chlcogo 14, III.<br />

EOXOF7ICE :: July 25, 1960 C-^7


Bill Devaney to LA<br />

As Division Chief<br />

C H I C A G O—William Devaney. MGM<br />

division managei- here the last two years,<br />

has been transferred to Los Angeles as<br />

Wm. Devaney<br />

U'm. Madden<br />

west coast division manager William A.<br />

Madden, branch manager at Philadelphia,<br />

was promoted to succeed Devaney as Chicago<br />

division manager.<br />

Burtus Bishop, New York, assistant general<br />

sales manager for MGM, who formerly<br />

headed the Chicago office, was in town to<br />

supervise the change.<br />

Congratulations to BOXOFFICE on its<br />

40 Years of Service to the Industry.<br />

May You Continue for 40 More Years.<br />

EDWARD H. WOLK, INC.<br />

Chicago,<br />

III.<br />

Best Wishes for Continued Success<br />

to BEN SHLYEN and BOXOFFICE<br />

• •<br />

Gardner Theatre Service, Inc.<br />

Chicago,<br />

III.


,<br />

Manus,<br />

I<br />

Darby,<br />

I<br />

! retary;<br />

i<br />

I<br />

practices<br />

j<br />

continue<br />

Mrs. Alberta Long<br />

Pastime President<br />

CHARLESTON—Mrs. Alberta S. Long.<br />

daughter of the late Albert Sottile and wife<br />

of Charleston businessman J. C. Long, has<br />

been elected president of the Pastime<br />

Amusement Co.<br />

Mrs. Long succeeds her father, who<br />

It ad?d the company for more than 50<br />

years, and died earlier this year.<br />

Pastime Amusement Co. owns and operates<br />

six motion picture theatres in the<br />

Cliarleston area: the Gloria, Garden,<br />

Riviera, Arcade, American and Ashley.<br />

The company's board of directors, meeting<br />

recently, also announced that Frank<br />

J. Sottile has been elected to fill the vacancy<br />

on the board created by Albert<br />

Sottile's death.<br />

The board includes Mrs. Long as president;<br />

J. C. Long, executive vice-president;<br />

H. G. Meyer, vice-president; J. C. Mcvice-president;<br />

Mrs. Joyce Long<br />

vice-president; John B. Hartnett,<br />

secretary; Prank J. Sottile, assistant sec-<br />

O. L. Long, treasui-er, and Mrs.<br />

Mary Ellen Long Way, assistant treasm-er.<br />

Mrs. Long announced that the operation<br />

of the Pastime Amusement Co. would remain<br />

the same, and that the policies and<br />

established by her father would<br />

to be followed.<br />

She expressed optimism about prospects<br />

for continued success in the operation of<br />

the company.<br />

Exterior Film Sequences<br />

Completed for 'Desire'<br />

NEW ORLEANS—The filming of exterior<br />

sequences has been completed for<br />

"Desire in the Dust" in Feliciana parishes<br />

in and around Clinton, Starhill, St. Francisville<br />

and other towns with Joan Bennett,<br />

Raymond Burr, Martha Hyer and<br />

other Hollywoodians engaged in making<br />

the 20th Century-Fox feature. Each days<br />

shooting attracted a regiment of fans, who<br />

hovered about members of the cast for<br />

autographs.<br />

Some of the activities of one of these<br />

onlookers were related by Laurraine<br />

Goreau, States-Item women's editor, in<br />

one of her C'est la Vie columns;<br />

"Among the avid onlookers, who rarely<br />

missed a day being around during the<br />

shooting of the film was an engaging<br />

9-year-old, Richard Magruder of Starhill,<br />

who made his presence felt.<br />

"Spotting Miss Bennett's French poodle<br />

getting clipped as it was held by her<br />

granddaughter in the briefest of pleated<br />

shorts, the ex-Orleanian son of the Adolph<br />

Magruders won a laugh not in the script<br />

with a dry, 'Looks like everyone around<br />

here has a Hollywood trim." Later he invited<br />

the young miss to visit his home.<br />

FST to Open New Center<br />

In Jacksonville Aug. 10<br />

allowing firmly, 'We have a mastiff but we<br />

aon't trim him. He has hair, just as God<br />

made it. That's the way we like it up here<br />

at Starhill.'<br />

It reil to Burr, the Perry Mason in the<br />

film, however, to climax the Case of the<br />

jr-recocious Kid: Burr charmed the chiluren<br />

of the area because he carried a<br />

pocketiul of nickels and treated them to<br />

coKes at every turn. When he offered one<br />

to Richard, however, the mite replied pouceiy,<br />

'No, thanks, but would you and the<br />

sheriff have one on me?' and Richard<br />

pulled out a fistful of change acquired<br />

on a recent birthday. P.S.—Burr and the<br />

sheriff accepted."<br />

New Fox Drive-In Opens<br />

Outside Charlotte. N. C.<br />

CHARLOTTE—The gala opening of the<br />

new Fox Drive-In on old Statesville road<br />

was celebrated Thursday (14i. The driver<br />

of each car was admitted free and many<br />

prizes were provided for patrons attending<br />

tne mtial screen program.<br />

The double feature opener bracketed<br />

Alan Ladd and Ernest Borgnine in "The<br />

tiadlanders" and Frank Sinatra in "Never<br />

Bo Few."<br />

Herb Taylor Assumes Post<br />

With Long Island Circuit<br />

WEST MEMPHIS, ARK.—Herb Taylor,<br />

former manager of the Avon Theatre, has<br />

accepted a position with Associated Independent<br />

Theatres of Long Island, N. Y.<br />

The Taylors, who have four childi'en,<br />

have moved to their new home on Long Island.<br />

Taylor was instrumental in organizing<br />

the local army reserve unit early this<br />

year.<br />

JACKSONVILLE—Louis J. Finske, president<br />

of Florida State Theatres, announced<br />

that the new Center Theatre on downtown<br />

Adams street will be opened on August 10<br />

when a renovation program, transforming<br />

ihe property from the old Arcade Theatre<br />

; t a cost of more than $100,000 is completed.<br />

FST district manager Mark A. DuPree<br />

and FST city manager Robert Heekin,<br />

who have been supervising the demolition<br />

end construction work, said that the theatre<br />

will have an extremely large lobby<br />

and an ultra modern marquee. The seating<br />

capacity will be dropped from more than<br />

1,200 seats to between 700 and 800 new<br />

rcclining-type seats, installed with a comfortable<br />

space of 40 inches between rows.<br />

Two former Adams street stores have<br />

been taken over to give additional spaciousness<br />

to the lobby area, and a new ladies<br />

lounge and restroom have been constructed<br />

on the ground floor. A new concessions<br />

complex has been planned as an integral<br />

part of the lobby, instead of the old concessions<br />

stands which were in the former<br />

Arcade pedestrian walkway between Adams<br />

and Forsyth streets.<br />

Martin Shearn, who joined the FST<br />

managerial staff last summer after many<br />

years of experience as a Pennsylvania<br />

showman, has been named to manage the<br />

Center. He is currently acquainting the<br />

townspeople, clubs, civic groups and business<br />

firms of south Georgia and north<br />

Florida communities with the fact that<br />

"Ben-Hur " will premiere at the Center<br />

August 10.<br />

Reopening in Belle Plaine<br />

BELLE PLAINE. IOWA—The King Theatre<br />

will be reopened this fall after a twoyear<br />

shutdown. Roy Mansfield, Portland,<br />

Ore., will manage the theatre.<br />

HAPPY ANNIVERSARY<br />

from<br />

(America's Finest Air Freight Service)<br />

AIR DISPATCH, INC.<br />

607 McCall Building<br />

Memphis, Tenn.<br />

Jon^iacitc<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />

MAXIMUM LIGHT<br />

Evenly Distributed j<br />

standard Theotre Supply Company, Greensbon<br />

Broadway 2-6165<br />

EOXOFnCE July 25, 1960 SE-1


C.<br />

MEMPHIS<br />

Jfs Cliff Wallace and NOT Cliff Wilson<br />

who is head of sales for Don Kay<br />

Enterprises in Memphis as reported in the<br />

July 11 issue of <strong>Boxoffice</strong> in the news<br />

from New Orleans. Cliff Wilson, who is<br />

with Paramount Gulf, New Orleans, was<br />

NEWS<br />

TRAVELS<br />

FAST!<br />

You might hear about Aunt Liz' new<br />

hair-do or that Bessie has o new beau,<br />

but such circulation of news won't compare<br />

with the SPEED of the word obout<br />

your run-down seating! Better give your<br />

patrons the kind of nice comfy, bright<br />

scats they deserve it you want compliments<br />

(ond income)! We can tell you<br />

how to get both. Call us<br />

Now Available<br />

The NE\N<br />

"VlNYUoam"<br />

\<br />

I SEAT CUSHION LOJn.w.. j^.^^ I<br />

1<br />

W..t,x^»^"2.h'jrf<br />

MANUFACTURERS<br />

Fmid Rubbrr A<br />

Spring Cushions, back<br />

and sett coicrs.<br />

DISTRIBUTORS<br />

IllJhoIstefy fabrics<br />

ami general seating<br />

Mipplles.<br />

WRITE, WIRE OR<br />

PHONE ALPINE S-8459<br />

THEATRE SEAT SERVICE CO.<br />

A Division of<br />

NashvilK<br />

Tennessee<br />

in Memphis last week. He and Mr. Wallace<br />

both wanted to get it straightened out for<br />

the benefit of all their friends.<br />

Tristate Theatre Owners are planning<br />

their 1960 convention in a series of board<br />

meetings. The dates are October 4. 5 at<br />

Hotel Claridge here. Gordon Hutchins. Tristate<br />

president, and board members will<br />

be meeting in Memphis from time to time<br />

to select speakers and plan entertainment.<br />

.<br />

The Sharon (Tenn.) Theatre has closed<br />

.. J, Collier. Ellis. Cleveland; Miss<br />

Miteel Nasser. Shelby. Shelby: B. F. Jackson.<br />

Collier-Jackson circuit, Cleveland:<br />

T. A. Lloyd. 8 Drive-In. Houston, and<br />

1 1. W. Odom. Odom. Durant, were among<br />

-Mississippi exhibitors seen in town during<br />

the week.<br />

T. A. Ray, Calico, Calico Rock, was in<br />

town from Arkansas . . . Clayton Pantages,<br />

manager<br />

was Memphis<br />

for 20th-Pox at Albany, N. Y.,<br />

From Tennessee<br />

a visitor . . .<br />

came Andy Jonas. Trenton Drive-In. Trenton:<br />

Robert Lax. Skyvue Drive-In, Paris,<br />

and Amelia Ellis. Ellis Drive-In. Millington.<br />

Whytc Bedford, Ford Drive-In, Hamilton.<br />

Ala.: Mr. and Mrs. Virgil Millwain,<br />

Millwain Theatre. Bardwell. Ky.. and E. S.<br />

Pollard. Strand. Hohenwald. Tenn., were<br />

in town.<br />

Mrs. Raymond Strong, new president of<br />

Better Films Council, and other new officers<br />

were installed at a meeting at the<br />

Public Library. Mrs. Dixie Blanton Wallace,<br />

retiring officer, presided. Other new<br />

officers are Mrs. Wallace, fiist vice-president:<br />

Mrs. Cleve Read, second vice-president:<br />

Mrs. L. O. Brown, recording secretary;<br />

Mrs. Walter Davis, treasurer, and<br />

Mrs. George Clarke, corresponding secretary.<br />

Sound Gag on U.S. Pictures<br />

Imposed by Cuban Reds<br />

MIAMI—One result of the visit of the<br />

Cuban Film Institute's Alfredo Guevara to<br />

Mexico recently has been Cuba's decision<br />

to ban American films on w^hich Spanish<br />

dialog has been dubbed, says George<br />

Bourke of the Miami Herald.<br />

Jorge Ferretis of the Mexican Film Bureau,<br />

has been a prime leader in the drive<br />

to make the ban universal in Latin-<br />

American countries. His latest convert is<br />

Argentina. A probable reason for this policy,<br />

from the viewpoint of Cuba's controlled<br />

media of communication, is that<br />

the democratic message of American films<br />

can only be half-told in the permitted<br />

Spanish subtitle versions because of the<br />

unfavorable literacy rate in Cuba's rm-al<br />

areas.<br />

Silencing of the soundtrack is in effect<br />

a partial gag. Puzzling aspect of the current<br />

drive against American pictures is<br />

the fact that two Mexican film biggies are<br />

even now in New 'York trying to arrange<br />

American releases of several Mexican features<br />

which have been dubbed with English<br />

.soundtracks.<br />

"Circus Stars," Russian made color attraction,<br />

is being released by Paramount.<br />

Xan-Can' Runaway 350<br />

In Memphis Opening<br />

MEMPHIS—"Can-Can" led the first<br />

run attendance parade with 350 per cent<br />

of average in Memphis at Crosstown Theatre.<br />

All first runs continued to have average<br />

or better attendance.<br />

(Average Is 100)<br />

Crosstowrv—Can-Con :20th-Fox) 350<br />

Molcc—The Rot Rocc fParo), 2nd wk 150<br />

State— Be Is Arc Ringing (MGMl, 2nd wk 100<br />

S;rand— The Story o« Ruth (20th-Fox), 2nd wk 100<br />

Palace— A Hole in tho Head (UA);<br />

Some Like It Hot lUA), revivals 100<br />

Warner— Poy or Die! ,AA) 130<br />

Plaza in Ennis, Tex., Is<br />

Remodeled for $12,000<br />

ENNIS. TEX.—A remodeling program<br />

costing around $12,000 has been completed<br />

at the Plaza Theatre by Manager Bob<br />

Scott.<br />

The Plaza now has a new sound system,<br />

new screen and new lamp houses on projectors,<br />

new carpeting and new' concessions<br />

stand, all of this equipment being secured<br />

tlirough the National Theatre Supply of<br />

Dallas.<br />

Scott's policy is to run a midnight show<br />

every Friday and a kiddies show each<br />

Saturday morning. He opens the theatre<br />

daily at 1:30 p.m.<br />

"I've been spending a lot of time on theatre<br />

front displays," said Scott, "and it<br />

certainly pays off."<br />

CONGRATULATIONS ON 40<br />

OF GREAT COURAGE, BEN!<br />

May There Be Many More<br />

JAY D.<br />

HENRY SEAMANS<br />

Hope, Ark.<br />

YEARS<br />

BEE AMUSEMENT CO.<br />

JACK D. BRAUNAGEL<br />

N. Little Ro


CONTACT YOUR yi/rLarLuzaru<br />

fnXajinatia/ULL<br />

C.<br />

^N ASTOR PICTURES<br />

HltLOTTE 2, N. Phone JAckson 6-8328<br />

j^TER PINSON<br />

HOWCO EXCHANGE<br />

CHARLES ARENDALL<br />

399 South Second St.<br />

MEMPHIS, TENN.<br />

]! S. Church St.<br />

CAPITOL RELEASING CORP.<br />

W. M. RICHARDSON<br />

164 Walton Street, N.W.<br />

ATLANTA 3, GEORGIA<br />

CAPITOL RELEASING CORP.<br />

R. C. PRICE<br />

137 Forsythe Street<br />

JACKSONVILLE 2, FLORIDA<br />

MASTERPIECE PICTURES, INC<br />

MAMIE DUREAU<br />

221 S. Liberty St.<br />

NEW ORLEANS 12, U.


. . Funeral<br />

. . . Mrs.<br />

. . . UA<br />

. . . Pearl<br />

. . Other<br />

ATLANTA<br />

. . . Grace<br />

tJeserved seats are on sale for "Can-Can"<br />

which opens July 29 at the Rhodes<br />

Theatre services were held<br />

.<br />

here Saturday 1I61 for Mrs. W. T. Murray,<br />

widow of W. T. Murray, once the dean of<br />

Atlanta theatremen who died in 1954. He<br />

had operated the Rialto Theatre. Before<br />

her retirement. Mrs. Murray was affiliated<br />

with the Hilan Theatre, now operated by<br />

Hammond,<br />

the Storey chain<br />

head of the Capitol Rclea.sinK accounting<br />

CONGRATULATIONS<br />

BETTY and AL ROOK<br />

Atlanta, Go.<br />

department, has entered a hospital for<br />

treatment.<br />

Branscome James, operator of the Royce<br />

at Royston. Ga.. for which the buying and<br />

booking is handled by Exhibitors Service.<br />

has entered a hospital at Anderson. S. C.<br />

Mack Grimes is recuperating at<br />

her home following surgery. Grimes is<br />

general manager for the Bailey circuit . .<br />

.<br />

Mrs. Juanita Belleville, partner in the<br />

operation of the Lakemont Drive-In, Alcoa,<br />

Tenn.. and Newport (Tenn.i Amusement<br />

Co.. has recovered from a respiratory infection.<br />

Mr. and Mrs. J. M. Lakeman, operators<br />

of the Dixie and Havala at Haleyville. Ala..<br />

;ue vacationing in Montana . . . Bill Langston<br />

of Benton Bros., and his wife were on<br />

a vacation in Alabama. W. C. "Pat" Patterson.<br />

Crescent booker at Nashville, and<br />

CONGRATULATIONS<br />

on your 40th ANNIVERSARY<br />

TOM JONES AGENCY<br />

Film Buying and Booking with Personal<br />

Attention<br />

P. 0. Box 268 Decatur, Ga.<br />

Atlanta telephone DRake 8-8511<br />

Congrafulafions<br />

EDGAR L RICE<br />

The Herald Printer<br />

163 Walton St., N.W., Atlanta, Ga.<br />

Congratulations<br />

from<br />

EXHIBITOR'S SERVICE COMPANY<br />

307 Bona Allen BIdg. Atlanta, Go.<br />

Allen Rainwater<br />

Tom Lucy<br />

Esther Osley<br />

his family were vacationing at Panama<br />

City. Pla. . . . Gene Skinner. Dixie Drivein<br />

circuit executive, returned from a business<br />

trip to Charlotte. Johnnie Harrell.<br />

Martin circuit, was back at his desk following<br />

a buying and booking trip to New<br />

Orleans.<br />

Mack M. Grimes, Bailey circuit general<br />

manager, has been appointed by Mayor<br />

Hartsfield to serve as a member of the<br />

board of examiners of motion picture<br />

machine operators. Grimes replaces Roy<br />

M. Avery, who resigned because of his<br />

Frances Hopkins,<br />

business requirements . . .<br />

former Republic employe, has re-<br />

turned to Filmrow as a secretary at Buena<br />

Vista. She replaces Valerie Waters, who<br />

was transferred to the accounting department<br />

after the resignation of Sarah Tingle<br />

salesman. Frank Lowry. and his<br />

wife Mary were on a vacation trip along<br />

the coast from Maine to Miami.<br />

The Navy booker from Charleston. Carmen<br />

Bunch, was on the Row with her assistant<br />

JoAnn Hanagriff . exhibitors<br />

seen along the Row included C. F.<br />

Branscome. operator of several theatres in<br />

Virginia and the Stardust Drive-In at<br />

Tallapoosa. Ga.; Mr. and Mrs. A. L. Sheppard.<br />

Grand and Burke. Waynesboro. Ga.:<br />

Walter Morris. Pike and Tower. Knoxville:<br />

Ted Jones. State. Bessemer. Ala.: Alton<br />

Odum. Harlen and Ritz. Thomaston. Ga.;<br />

C. A. Drake, Drake and At-Co. Pearson;<br />

E. A. Austin, Mountain, Stone Mountain;<br />

H. D. Gentry. Maloy at Jefferson City.<br />

Tenn.; Juanita Foree and Juanita Belleville.<br />

Lakemount Drive-In at Alcoa: John<br />

Hackney. Hub Drive-In. Covington; James<br />

Kimbrell. Dixie. Unadilla. and Col. John<br />

Peck. Rex. Sparta. Ga.<br />

President Jean Mullis presided at the<br />

first WOMPI board meeting of the new<br />

club year at the Variety Club Monday ill)<br />

following dinner. Doris Deaton and Marion<br />

Jones, both of United Artists, were voted<br />

memberships. In addition to Mrs. Mullis,<br />

those attending were Edythe Bryant. Lois<br />

Cone. Pat Brown. Mildred Bell, Tillie Shapiro,<br />

Nell Middleton, Irma Marshall,<br />

Martha Chandler, Johnnie Barnes, Bernloe<br />

Hinton and Polly Puckett.<br />

Martin circuit drive -In booker Charlie<br />

Karr and wife were vacationing at St.<br />

Petersburg. Pla. Mrs. Helene Spears,<br />

WOMPI past president and Georgia Theatres<br />

secretary, is recuperating at her home<br />

Moos, former Columbia booker,<br />

is improving daily, according to her many<br />

friends, from surgery early in the year.<br />

,<br />

Ekberg, Fernandel Reteam<br />

HOLLYWOOD—Anita Ekberg has been<br />

dotted by Gerd Oswald as the femme lead<br />

opposite Fernandel in "A Frenchman Sees<br />

Paris." filmization of the Art Buchwald<br />

yarn which the director will make in the<br />

fall. The trio worked together a few years<br />

ago in United Artists" "Paris Holiday,"<br />

which toplined Bob Hope.<br />

CONGRATULATIONS<br />

TODDY PICTURES CO.<br />

Atlanta<br />

Ted Toddy Jimmie Robert<br />

SE-4 BOXOFFICE :: July 25. 1960


. , Although<br />

"l<br />

VI I A M I<br />

^sc jockey Rick Shaw, 22, of radio station<br />

WCKR. is living in a station<br />

wagon suspended 50 feet in the air by a<br />

;rane at Loew's 170th Street Theatre on<br />

Miami Beach. Shaw won the dubious<br />

lonor. and a $500 bonus, in a foot race<br />

»ith four other disc jockeys from WCKR<br />

it the theatre parking lot. The stunt was<br />

dreamed up by theatre manager Don<br />

Baker to ballyhoo the second anniversary<br />

jf th9 theatre. Shaw is broadcasting daily<br />

from 6 p.m. to midnight. Prizes will be<br />

iwarded persons guessing how many days<br />

ind hours he will stay aloft. The anniverary<br />

pictui-e there is the Miami-made<br />

novie, "The Bellboy." which also is showxig<br />

at the Riviera and Florida theatres.<br />

New employes at Wometco include Laura<br />

Stiggins, TV sales; Sarita Kainer. maintenance:<br />

Anita Weinstein, accounting; Ar-<br />

'nold Rosen, IBM; William Hudson, maintenance<br />

TV; Herman Bader, vending;<br />

Violet Dunne, Reala Films; Edwin Roberts,<br />

TV engineering; Gloria Vaclavek, WTVJ<br />

;ales.<br />

Freida Goldberg of the booking department<br />

for Wometco, has returned from a<br />

month's vacation in Mexico. Lillian Rowe<br />

iDf the accounting department, visited<br />

relatives in Tennessee; Rose Capazzi, accounting<br />

department at Wometco, visited<br />

her family in Brockton, Mass. Bill Findley,<br />

internal officer, who was vacationing in<br />

California, suffered a heart attack while<br />

:here and is in the Torrance Memorial Hospital<br />

in Torrance, Calif.<br />

A million-dollar budget has been allocated<br />

for filming a new television series,<br />

r'Miami Undercover," featuring Lee Bowiman<br />

and Rocky Graziano, which will use<br />

|the Eden Roc Hotel as headquarters. Aninouncement<br />

was made by Harry Mufson,<br />

^president of the Eden Roc, and Howard W.<br />

iKoch of Schenck-Koch Enterprises. The<br />

[series will be released by ZIV-Television<br />

to stations across the United States startjlng<br />

In mid-September . "Exodus"<br />

doesn't open until December, reserva-<br />

|tions for the film at Florida State's Sheri-<br />

,dan Theatre here and In New York, Los<br />

lAngeles and Chicago, the first four dates,<br />

now total $700,000.<br />

IVIiami mothers have a variety of shows<br />

land locations for junior any Saturday<br />

during the summer. Wometco has shows<br />

every Saturday morning with special feaitures<br />

and extras at the Surf, Miracle,<br />

|Tower, Rosetta, Center and Essex. A spejcial<br />

kiddy show party is held at Florida<br />

State's Boulevard, Paramount and Beach,<br />

as well as at the Coral Shores and Regent.<br />

Claughton has kiddy matinees at the Trail,<br />

t BALLANTYNE IN-CAR SPEAKERS<br />

^<br />

CONCESSION EQUIPMENT<br />

I<br />

& SUPPLIES !<br />

^JROJECTOR REBUILDING SERVICE 4<br />

Prompt, Courteous Serrice 'Round th» Clock<br />

DIXIE THEATRE SERVICE & SUPPLY CO.<br />

1010 North Sloppey Drive<br />

P.O. Box 771 A(l>any, Georgia<br />

Phone: HEmlock 2-2846<br />

Circle and Normandy. Loew's Riviera pro-<br />

\ides a four-hour parent-approved matiness<br />

every Saturday beginning at 11 a.m.<br />

Something new will be tried in film<br />

openings in the Miami-Fort Lauderdale<br />

area. Nine drive-ins will participate in the<br />

premiere of "Hercules Unchained" July<br />

27. Warner Brothers, which is distributing<br />

the picture for Joseph Levine, figures that<br />

a saturation showing of the picture plus<br />

another feature on the bill, will draw more<br />

money into the coffers than limited hard<br />

top engagements. Drive-ins participating<br />

included the 22nd Avenue, Turnpike, Tropicana,<br />

LeJeune Road, Highway Lauder-<br />

i<br />

dale, Gulfstream, Federal and Gold Coast.<br />

Mr. and Mrs. Craig Jenkins became parents<br />

of a first child, named Darrell Lyn.<br />

Mrs. Jenkins is on leave from Wometco's<br />

personnel department.<br />

Mervyn LeRoy Productions and Fred<br />

Kohlmar Productions will film "The Devil<br />

at 4 o'clock" for Columbia.<br />

A PICTURE FOR THE ENTIRE FAMILY!<br />

BOOKED BY TEXAS LEADING THEATRE CIRCUITS<br />

INTERSTATE—CONSOLIDATED—ROWLEY UNITED BORDERTOWN-<br />

CLAUDE EZELL THEATRES AND MANY OTHER<br />

INDEPENDENT DRIVE-INS.<br />

EL PASO 3 Drive-lns-HOUSTON 3 Drive-lns-FORT WORTH 2 1-Week Stands-<br />

DALLAS 2 Drive-lns-WACO-ABILENE-SAN ANTONIO<br />

All<br />

New<br />

Publicity<br />

Campaign<br />

Rulio Tapes<br />

Mats<br />

Special<br />

Circulars<br />

Window<br />

Cards<br />

&<br />

Trailers.<br />

FOR DATES & TERMS<br />

PLAYED 3 WEEKS-85 Drive-ln ATLANTA, GA.<br />

H. D. Gentry—Atlanta Territory Representative<br />

P.O. Box 324, Morristown, Tenn., Phone JU 6-0832<br />

2 WEEKS-Moonlight Drive-ln WILKES-BARRE<br />

U.S.<br />

CONGRATULATIONS to<br />

& CANADIAN DISTRIBUTOR<br />

ROSS FRISCO-100 BOYLSTON ST.<br />

BOSTON (16) MASS.<br />

BEN SHLYEN and BOXOFFICE<br />

on their 40th Anniversary<br />

WOMPI of ATLANTA<br />

BOXOFFICE July 25, 1960 SE-5


NEW ORLEANS<br />

fl lightning rod now graces the screen<br />

tower at the St. Bernard Drive-In.<br />

Arabi. installed after the tower was struck<br />

by lightning while a picture was in progress.<br />

The lightning burned a spot in the<br />

screen and stained a portion of it with<br />

smudge. Joe Williams, who was working at<br />

the concessions stand at the time, said that<br />

th-' show was halted to permit viewers to<br />

recover from the shock, then was continu?d.<br />

The screen was repaired the following<br />

day.<br />

George Baillio. president of Southern<br />

Amusements, Lake Charles, injected a<br />

H<br />

U


I<br />

I Coast<br />

I<br />

has<br />

I<br />

at<br />

I<br />

Are<br />

I<br />

men<br />

I<br />

I<br />

I<br />

I<br />

doctrination<br />

j<br />

Paramount<br />

j<br />

Cinema<br />

'<br />

. . Francis<br />

. . Betty<br />

. . The<br />

. . Shirley<br />

to spend time with his family on the Gulf<br />

. . . J. G. Bioggi Buying & Booking<br />

acquired the Spring Theatre account<br />

Springhill . . . Joann Roach, MGM<br />

cashier, was absent four days due to a<br />

Annabel Chestnut, formerly<br />

throat virus . . .<br />

of J. G. Broggi offices, is the new<br />

stenographer at Masterpiece Pictures.<br />

New Orleans WOMPI Busy<br />

With Convention Planning<br />

NEW ORLEANS—A complete membership<br />

turnout was anticipated for the closed<br />

WOMPI meeting Tuesday


J<br />

A FILMGROUP PRESENTATION<br />

Produced and Directed by ROGER GORMAN<br />

They fought for the Ultimate Prize<br />

PICTURE<br />

THIS YEAR!<br />

NEW<br />

S


I<br />

I who<br />

)<br />

president<br />

I dency<br />

I<br />

: pany<br />

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of<br />

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, secretary-treasurer<br />

1 ture<br />

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Milton<br />

'Cimarron<br />

Premiere<br />

Slated in Oklahoma<br />

HOLLYWOOD—Following huddles here<br />

between producer Edmund Grainger and<br />

Gov. J. Howard Edmundson of Oklahoma.<br />

a festive world premiere of Grainger's<br />

"Cimarron" has been scheduled for Oklahoma<br />

City the third week in November.<br />

A large group of filmland celebrities will<br />

take part in the gala ceremonies, which<br />

uill receive full cooperation by the state.<br />

Martin Stone Is Elected<br />

To ElectroVision Board<br />

HOLLYWOOD — Corporation<br />

lawyer<br />

Martin Stone has been elected to the board<br />

of directors of ElectroVision Corp., Robert<br />

L. Lippert, chairman, announced. Stone,<br />

replaces Bruce Fowler, retired, was<br />

of the company until 1958<br />

when he reorganized it into its present<br />

form. Edwin F. Zabel assumed the presi-<br />

from him early in 1959.<br />

General counsel for ElectroVision, Stone<br />

also serves as special advisor to the comon<br />

planning and expansion. Before<br />

establishing his law practice, Stone had<br />

been executive vice-president and director<br />

Monogram Precision Industries. Previously<br />

he had been vice-president-finance,<br />

and director of Houston<br />

Fearless Corp.<br />

Building Permit Is Issued<br />

To Daytona Beach Theatre<br />

DAYTONA BEACH, FLA.—A building<br />

permit has been issued to Bellair Plaza<br />

for the shopping center's new motion pictheatre<br />

and 11 new stores. The the-<br />

atre will be the fu'st one to be built here<br />

since the Daytona Theatre was completed<br />

{<br />

in 1941.<br />

W. Pepper, developer of the mammoth<br />

Bellair shopping center on Highway<br />

AlA, had previously announced that the<br />

theatre would be built dm-ing the summer<br />

at the northwest corner of the shopping<br />

center.<br />

Donald Johnsons Purchase<br />

Norfolk, Neb., Theatre<br />

NORFOLK, NEB.—Mrs. John Adams has<br />

sold the Boyd Theatre to Mr. and Mrs.<br />

Donald Johnson of Lynch. The new owners<br />

of the Boyd also own and operate the<br />

Lynn in Lynch.<br />

Mrs. Adams and her husband, the late<br />

John Adams, bought the Boyd Theatre<br />

from William Bradford about 19 years ago.<br />

The theatre will be closed for a short<br />

time for redecorating before opening under<br />

the Johnsons' management.<br />

Jack Lemmon Is Signed<br />

For 'Try, Try Again'<br />

HOLLYWOOD—Jack Lemmon has been<br />

set to star in Robert Cohn Productions'<br />

"Try, Try Again" for Columbia release,<br />

studio head Samuel Briskin announced.<br />

Based on Winston Miller's original script,<br />

the film is to be a sophisticated comedy<br />

dealing with the trials and tribulations<br />

of a young married couple.<br />

BOXOFFICE July 25, 1960<br />

Ezell Circuit Drive Winners Feted<br />

ft mP ( 'O^-^ - ^"^<br />

Winners in the recent Claude Ezell Appreciation drive were feted by home<br />

office officials at a luncheon at the Sheraton-Dallas Hotel. First place winner for<br />

outstanding showmanship during- March, April and May was Wayne Horton, manager<br />

of the Sharpstown Drive-In in Houston, who received a check for $500 and<br />

a gold plaque. Other winners were given checks totaling $800. Standing from left<br />

to right are Ralph Wiest, manager, Pasadena Drive-In; Wayne Horton, Sharpstown<br />

in Houston; Dan Goodwin, Winkler in Houston and city manager; Sherman<br />

Hart, Town & Country In Abilene; Jack Veeren, Bordertown at El Paso and city<br />

manager; Elmer Gordon, the Hempstead Road at Houston; Herman SoUock,<br />

Trail in San Antonio; Conley Cox, Buckner in Dallas and city manager; Charles<br />

Wolf, Prince, and Tommy Long, Lackland Drive-In, both in San Antonio. Not<br />

shown in the picture is Jim Winter, Twin Drive-In at Fort Worth. Seated, left to<br />

right, are home office officials Brandon Doak, Dowlen Russell, Al Reynolds and<br />

Gene Finch. The contest was staged in honor of Claude Ezell, president of the<br />

Ezell & Associates drive-in circuit.<br />

Exhibitor Rally Called<br />

To Head Off Sooner Tax<br />

OKLAHOMA CITY—Every exhibitor in<br />

Oklahoma is being invited to attend an<br />

opening meeting September 12 of the<br />

United Theatres Owners of Oklahoma<br />

board, at a local place to be selected, so<br />

that industry sentiment will be prepared<br />

to head off attempts by the new legislature<br />

to impose new taxes on theatres<br />

and motion pictures.<br />

A prominent speaker, to be selected later,<br />

will give the meeting the lowdown on<br />

what may happen at the session which<br />

will convene next January. One of the<br />

pressing problems of the legislators will be<br />

to find ways to meet a $15,000,000 deficit<br />

in the next two years of state operation.<br />

All exhibitors, members or not, are<br />

asked to notify the UTOO headquarters<br />

at 706 West Grand, Oklahoma City 2, if<br />

they will be able to attend so an adequate<br />

meeting place can be selected.<br />

New members of the board will be elected<br />

by the UTOO at the session, which in<br />

turn will elect new officers. President<br />

Stonum. at the July board session, appointed<br />

a nominating committee as follows:<br />

Bill Slepka of Okemah, H. D. Cox of<br />

Binger. Charles Proctor of Muskogee,<br />

Woody Sylvester of Stillwater and Bernard<br />

J. McKemia jr. of Norman. This committee<br />

was asked to meet in the morning of<br />

September 12 and be ready to present its<br />

nominations at the full meeting.<br />

Exhibitors are invited to bring theiiwives<br />

to the September 12 conference.<br />

Managers of film exchanges here will<br />

be asked to explain current and upcoming<br />

releases, and bring pressbooks on the<br />

major ones.<br />

After the meeting adjourns, a new film<br />

will be screened. Named to arrange the<br />

session under Pi-esident Stonum are Claud<br />

Motley, Cox, Sylvester, Charles Fletcher<br />

and Sam Bi-unk.<br />

Airer Installs New Screen<br />

WATERBURY, CONN.—The Pine Drive-<br />

In has installed a new screen.<br />

Try Us Next Tltiw<br />

1317 S. Wobosh. CHICAGO<br />

SW-1


OKLAHOMA CITY<br />

Calesman Tom McKean and Paul Rice,<br />

Paramount, made their monthly trek<br />

to Dallas to check on new releases and<br />

arrange their cutoffs and books for the<br />

next few months in calling on the Oklahoma<br />

exhibitors . . Clint Applewhite,<br />

.<br />

Liberty at Carnegie, returned from a fourweek<br />

vacation trip on the west coast, and<br />

immediately came to Oklahoma City<br />

where his 14-year-old son Jerry was entered<br />

in the junior division of the Oklahoma<br />

Trapshooters Ass'n tournament. In<br />

the first shootoff. Jerry and Dick Lowi-y<br />

jr. had an identical score, each knocking<br />

down 82 of 100 of the clay birds. In the<br />

extra shootoff. Jerry won with 21 out of<br />

25. while his opponent could blast only<br />

19. The elder Applewhite said his son can<br />

outshoot his father any day. When they<br />

go bird hunting in the fall, it usually is<br />

Jerry who brings in the most birds per<br />

shot.<br />

Vacationing at Columbia was head<br />

FAST DEPENDABLE TRAILERS<br />

Motion Picture<br />

Service co.<br />

H«W . S«N fRANI . k,iRS» RARSM PRiS<br />

'GET OUR ESTIMATE<br />

on both little and big jobs. You get the<br />

most for your money from Oklahoma<br />

Theatre Supply."<br />

"Your Complete Equipment House"<br />

OKLAHOMA THEATRE SUPPLY CO.<br />

628 West Grand Oklohomo City<br />

booker Sam Mauldin. Buddy Benjamin,<br />

assistant, was burning the lights early in<br />

the morning and late at night to keep<br />

Sam's desk cleared. Usually when taking a<br />

vacation, one works his head off before<br />

leaving to see that everything is in order,<br />

and when returning does the very same<br />

thing to get caught up again. But it's<br />

different with Sam and Buddy.<br />

Exhibitors seen on Filmrow recently:<br />

J. E. Jones of the Sand Springs, and Earl<br />

Snyder. Orpheum. Apache and Bellaire.<br />

Tulsa: H. D. Cox. Caddo. Binger: L. A.<br />

White. Tech. Weatherford: Elvin B. Anderson.<br />

Riverside at Norman: Paul Stonum,<br />

Redskin and Miller, Anadarko; Woody<br />

Sylvester. Video city manager. Stillwater:<br />

Charles Fletcher, Video City manager. Ada,<br />

and Johnny Jones, Video partner and city<br />

manager, Shawnee.<br />

Jim Rush, who was with Video Independent<br />

Theatres for many years in various<br />

towns, is now manager of the Orpheum<br />

Theatre. Tulsa. This theatre is now being<br />

operated by Earl Snyder, who also has<br />

the Apache and Bellaire drive-ins there.<br />

Warren "Bud" Patten, who managed the<br />

Tulsa Downtown Theatres for many years,<br />

managed the Orpheum for Snyder for a<br />

while, but is now helping with the advertising<br />

and public relations for all three of<br />

the Snyder theatres.<br />

This correspondent was laid up with a<br />

bad case of the shingles the last few<br />

weeks, and while passing away the time,<br />

has made up one of the most complete<br />

theatre mailing lists of the Oklahoma City<br />

exchange area obtainable, and has them<br />

for sale at $5 each. Any one interested<br />

should get in touch with Sam Brunk. 3416<br />

North Virginia. Oklahoma City. 18. or<br />

phone Jackson 5-5310.<br />

Week of Conventions<br />

To Open October 24<br />

TORONTO—AiTangements for "the big<br />

Also in town were Wright Hale. Lyric and week" of conventions of major industry associations<br />

have been drawn up by Arch H.<br />

Holiday at Spearman, Tex. (Hale opened<br />

his new drive-in June 3 1 :<br />

Everett Mahaney,<br />

54 Drive-In. Guymon; George organizations and assistant secretary of a<br />

Jolley, executive secretary of two of the<br />

Jennings, 81 at Comanche; Seibert Worley, third group.<br />

Texas and Pioneer at Shamrock; Howard Jolley announced the series of meetings<br />

Collier. Geary: J. C. Lumpkin. Rex at would start October 24, at the King Edward<br />

Hotel, with the annual session of the<br />

Sentinel; Bill Slepka. Crystal and Jewel at<br />

Okemah: J. Rudolph Smith, Royal in Motion Picture Theatres Ass'n of Ontario,<br />

Mountain View; Elben E. Ingram, Amett; followed by a cocktail hour sponsored by<br />

Mr. and Mrs. V. V. McDowell, Bison at National Carbon Co.<br />

Buffalo and Beaver in Beaver: Frank Delegates to the annual meeting on<br />

Henry, Caddo at Anadarko: L. E. "Pal" Tuesday the 25th. of the National Committee<br />

of Motion Picture Exhibitors Ass'ns of<br />

Brewer. Royal and Brewer's at Pauls Valley;<br />

O. L. Smith. Alamo and Longhorn Canada, will be guests of Adfilms, Ltd., at<br />

in Marlow, and W. T. Kerr, Arbuckle at a special luncheon. It is expected that the<br />

Davis.<br />

Variety Tent of Ontario will host a dinner<br />

meeting that night.<br />

Up from Dallas were Eddy Erickson,<br />

The two-day convention of the Motion<br />

Frontier Theatres, booking for the K. Lee<br />

Picture Industry Council of Canada will<br />

Williams circuit, and Fred Biersdorf. DCA.<br />

open Wednesday morning i26). The officers<br />

and members will attend a luncheon<br />

calling on bookers, theatre owners and<br />

Video officials . . . Branch managers in<br />

sponsored by the Canadian Motion Picture<br />

Tulsa recently included Dewey Gibbs, Columbia;<br />

Charles Hudgens, Universal, and<br />

Distributors Ass'n. The luncheon host for<br />

the second day will be General Sound and<br />

Harry McKenna, Screen Guild.<br />

Theatre Equipment.<br />

The annual award dinner and dance of<br />

the Canadian Picture Pioneers is scheduled<br />

for Wednesday evening when the Canadian<br />

Pictuie Pioneer of the Year and industry<br />

figures who have also made worthy<br />

contributions of service will be honored.<br />

Jolley was to announce later the speaker<br />

for the annual luncheon of the Ontario<br />

Theatres Ass'n, which representatives of<br />

all branches of the industry can attend.<br />

Last year's luncheon attendance exceeded<br />

senefinB<br />

2 yeors for $5<br />

'<br />

D vcar tor S3 U 3 years for S7<br />

D Remittance Enclosed Lj Send Invoice<br />

THEATRE<br />

STREET ADDRESS..<br />

TOWN ZONE<br />

;<br />

NAME<br />

STATE..<br />

POSITION<br />

lliaillllW THE NATIONAL FILM WEEKLY 52 issues a year<br />

825 Von Brunt Blvd., Kansas City 24, Mo.<br />

400<br />

Ȯn the Saturday of convention week,<br />

the delegates from all parts of Canada will<br />

be able to take in the football attraction.<br />

Cinerama to Houston<br />

NEW YORK — The Rivoli Theatre,<br />

Houston, will open August 25 with "This<br />

Is Cinerama." The an-angements have just<br />

been completed by B. G. Kranze, vicepresident<br />

of Cinerama, Inc.. and Salah M.<br />

Hassanein, president of Skouras Theatres.<br />

The opening will be a benefit.<br />

Pacts A. B. Guthrie Jr.<br />

HOLLYWOOD—Columbia has signed A.<br />

B. Guthrie jr. to screenplay "Bent's Port"<br />

for producer Jerry Bresler.<br />

SW-2<br />

BOXOFFICE July 25. I960


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. . Paul<br />

With<br />

DALLAS<br />

f^en like to laugh at women and tease<br />

them about bragging about their chlldn<br />

n but from the smoke-screen on Filmrow,<br />

it would be a toss-up as to who does<br />

the most bragging. Gerry Haile. Paramount<br />

South Texas salesman, was overcome with<br />

mixed emotions, jo.v. shock and fatherly<br />

pride, for he could boast of twin girls<br />

born Thursday morning. Roy Moore from<br />

the State in Pittsburg was just as happily<br />

passing out "It's a Boy" cigars in honor of<br />

Roy Moore in.<br />

Filmrow was glad to see Lew Waid, formerly<br />

with Cameo Pictures, visiting on<br />

the Row Monday, after a short visit with<br />

relatives in Oklahoma. Connie Dreher was<br />

also heard from again. He. too. was with<br />

Cameo at the time the office closed. He<br />

is now working for Mrs. Sonney at Big D<br />

Pictures.<br />

B. A. Dobbs. head shipper for Paramount,<br />

was dismissed from the hospital<br />

CONGRATULATIONS<br />

and<br />

To Ben Shylen<br />

BOXOFFICE on<br />

40 YEARS OF OUTSTANDING<br />

SERVICE<br />

Sack :\musrnient<br />

Operators ol the<br />

CORONET<br />

Enlerprisos<br />

THEATRE<br />

Pioneer Artfilm Thcotre in Dallas<br />

where he had been a patient since his<br />

recent heart attack. He is recuperating<br />

nicely at home . Rice and Tom<br />

McKean. Paramount salesmen handling<br />

the Oklahoma theatres, were here working<br />

with the local office before making their<br />

trips back into the territory.<br />

Kathleen Macon of the Kiest Drive-In<br />

entered Methodist Hospital for surgery.<br />

She hopes this operation will get her<br />

ready for her long-planned trip to Toronto<br />

to the WOMPI convention. Her husband<br />

bought a new car. ready to give her<br />

a change of scenery after so many trips to<br />

the hospital.<br />

Visitors on the Row were: Robert Pry,<br />

Rose Garden Drive-In. Tyler: Buddy Bass,<br />

Athens: Roy Moore. State, Pittsburg: K.<br />

C. Lybrand jr.. Majestic, Wills Point: Jack<br />

Arthur, Majestic. Stephenville; C. E.<br />

Campbell. Trail Drive-In. Bowie: Clinton<br />

Bailey. Chief Drive-In. Nocona: Roy Nelson,<br />

Plaza, Kaufman, and Wayne Chipman,<br />

Sunset, Temple.<br />

Norm Levinson, general manager of<br />

Trans-Texas Theatres, is vacationing in<br />

New Haven and Hartford, Conn. Levinson<br />

started his theatre career 20 years ago<br />

as an usher for Lou Cohen, manager of<br />

L08ws in Hartford. Levinson expects to<br />

spend a few days in New York before returning<br />

to Dallas August 1 . . . These<br />

Trans-Texas theatre managers are certainly<br />

working the tried and true Barnum<br />

showmanship to attract attention to the<br />

theatre and bring in patrons. Gene Welch<br />

and his assistant. Bob Lynch, of the local<br />

Capri, hanged a dummy dressed as Dracula<br />

from the marquee. The results were two<br />

newspaper breaks, comments on the television<br />

stations and thousands of street<br />

viewers. Edward Podolnik, president of<br />

Trans-Texas, is thoroughly convinced the<br />

day of putting up a one-sheet, opening the<br />

boxoffice and dragging in the money is a<br />

WE ARE PROUD TO JOIN IN THE<br />

40TH ANNIVERSARY CELEBRATION<br />

of<br />

BEN SHLYEN<br />

and<br />

BOXOFFICE<br />

Best Wishes For Many More Years of Success<br />

TEXAS DRIVE-IN THEATRE<br />

OWNERS ASSOCIATION<br />

thing of the past; good, down-to-earth<br />

public appeal advertising and originality<br />

are needed to compete with today's trend.<br />

It can be done, as show'n by the fine work<br />

of Gene Welch and Bob Lynch, in their<br />

campaign on "Brides of Dracula."<br />

Al Wolf, exhibitor, distributor and salesman<br />

of long standing, is back in Dallas<br />

and we will bring you complete coverage<br />

on his latest endeavors in next week's<br />

<strong>Boxoffice</strong>.<br />

Dallas Tent Salutes<br />

Wallace Walthall<br />

DALLAS—More than 300 barkers,<br />

wives<br />

and guests attended the special party Saturday<br />

night '161 at the Variety Club of<br />

Dallas honoring that "Grand Old Guy."<br />

Wallace Walthall, who was one of the<br />

charter members of the tent 25 years ago<br />

and has served continuously as heart committee<br />

chairman ever since.<br />

Chief Barker Phil Isley called upon Past<br />

International Chief Barker John Rowley<br />

to present the gifts and beautiful plaque<br />

to Walthall. The plaque expressed gratitude<br />

from the barkers for the great and<br />

continuous devotion of Walthall over the<br />

years to the heart work of the club. Also<br />

present for the ceremonies were past chief<br />

barkers Clyde Rembert and C. A. Dolscn.<br />

In the course of the presentation some<br />

humorous and interesting stories from the<br />

past were recalled. Phil Isley summed up<br />

the occasion by stating: "This whole occasion<br />

truly typifies the real "Heart of<br />

"<br />

Show Business.' deep feeling in his<br />

voice. Walthall responded: "I am inordinately<br />

proud of my affiliation and association<br />

with you barkers. Tremendously<br />

proud of your assurance that I have been<br />

a factor, modest perhaps, in promoting<br />

Variety's expansion for all worthy causes<br />

of charity and hospitality. Grateful for<br />

the scores of contacts it privileged me to<br />

make, out of which have grown a host of<br />

good friends."<br />

Other show people introduced from the<br />

floor were Ed Rowley, United Theatres; H.<br />

J, Griffith, president, Frontier Theatres;<br />

Alfred Sack, Sack Amusement Co., and<br />

Sol Sachs.<br />

Highlight of the evening was the halfhour<br />

musical version of "This Is Your<br />

Life, Wally," with commentary by barker<br />

Johnny Hicks. The story culminated with<br />

his more than 35 years with National<br />

Screen Service, for which he is still home<br />

office representative.<br />

Telephone calls and personal congratulations<br />

flooded Walthall's office. In addition<br />

he received telegrams of good wishes<br />

from Paul Short, National Screen Service:<br />

Mr. and Mrs. Morris Lowenstein,<br />

Oklahoma City: Joe H. Bryant, president.<br />

Brant Radio and TV. Lubbock: Hiram<br />

Parks. Lubbock: past Chief Barker Edwin<br />

Tobolowsky and William W. Lewis, Columbia<br />

Pictures,


I<br />

DURANGO,<br />

i<br />

Theatre.<br />

I<br />

A<br />

,<br />

George<br />

.<br />

.<br />

I<br />

Fall World Premiere EL PASO<br />

For Roosevelt Film<br />

HOLLYWOOD—The world premiere of<br />

i"Sunrise at Campobello," written and produced<br />

for Warner Bros, by Dore Schary,<br />

will be held September 28 at the RKO-<br />

Palace Theatre on a reserved-seat basis.<br />

Four other reserved-seat engagements<br />

follow immediately at the Beverly Theatre,<br />

Beverly Hills, September 30; Gary,<br />

Boston, October 5; Uptown, Washington,<br />

D. C, October 6, and the Marina in San<br />

'Francisco, October 6.<br />

Directed by Vincent J. Donehue, the<br />

picture stars Ralph Bellamy as Franklin<br />

D. Roosevelt and Greer Garson as Eleanor<br />

Roosevelt.<br />

$30,000 Remodeling Plan<br />

At Durango, Colo., Kiva<br />

COLO.—A $30,000 remodelling<br />

program is under way at the Kiva<br />

Extensive changes are being<br />

'made in the front, including placing of<br />

Ithe boxoffice inside the front doors. The<br />

lobby will be paneled in African mahogany,<br />

ithe theatre completely recarpeted and new<br />

lights installed.<br />

new, larger screen will be placed on<br />

;the stage and the projection equipment<br />

improved.<br />

Hyde, manager, is supervising the<br />

improvements.<br />

THANKS. BEN<br />

LET'S HAVE ANOTHER<br />

40 YEARS OF<br />

PULSE AT THE<br />

BOXOFFICE<br />

DALLAS,<br />

TEXAS<br />

EARL PODOLNICK<br />

NORM LEVINSON<br />

JAMES BRASSELL<br />

JOE LEWANDOS<br />

Hn early morning fire Uli destroyed I he<br />

screen and other Installat'ons at th-^<br />

North Loop Drive-In. L. R. Dollison, president<br />

of Dollison Theatres of Santa Fe,<br />

owner, estimated the loss at close to $15,-<br />

000. City firemen said vandals could have<br />

been responsible. The blaze started in a<br />

storage area beneath the screen. Paint<br />

buckets had been stored in the tower, but<br />

no painting had been done recently because<br />

of rainy weather. A remodeling was<br />

in process. The theatre office, also beneath<br />

the screen, was ruined by the fire.<br />

Firemen salvaged several bags of money,<br />

although some of the bills were badly<br />

scorched. Rebuilding has already been<br />

started, but a new city building code recently<br />

enacted demands that steel be used,<br />

rather than specially treated telephone<br />

poles. This will require more time, and<br />

additional expense.<br />

"Little Joe" Birdwell, El Paso Theatre<br />

Equipment Co., reports he has 33 service<br />

accounts in Arizona, in addition to those<br />

in Texas, New Mexico and Mexico. He<br />

still finds time to be secretary of Local<br />

153 and to work opposite Charlie Ellis as<br />

projectionist at Interstate's Pershing Theatre.<br />

Film damage continues to be a mounting<br />

problem for projectionists in this area<br />

with many factors encountered in this<br />

section. The long haul from Dallas to El<br />

Paso, a distance of 612 miles, makes it<br />

necessary to circuit prints in ever-somany<br />

situations. Local projectionists have<br />

noted reel binder inspection seals a month<br />

in arrears, resulting, finally, in poor projection<br />

qualities such as torn, or no Academy<br />

leaders: poorly made and bound-tocome-apart<br />

splices, all kinds of cue marks,<br />

etc. Theatre owners and managers, especially<br />

in small towns and medium-sized<br />

cities, often employ inexperienced projection<br />

room personnel, resulting in careless<br />

handling of film and improper maintenance<br />

of equipment. The city of El Paso<br />

requires that boothmen secure a city license,<br />

renewable every February. While It<br />

doesn't guarantee absolute perfection, It<br />

does separate the men from the boys.<br />

Conrad N. "Nicky" Hilton jr.. first<br />

husband of Elizabeth Taylor, attended a<br />

meeting of directors of the El Paso National<br />

Bank. The 34-year-old Hilton is also<br />

vice-president of the Hilton inn division,<br />

one of which is located in El Paso .<br />

C. C. "Speed" Hoover, a vice-president<br />

of Modern Sales & Service. Dallas, was a<br />

recent caller . . . Bert Johnson, refrigeration<br />

and maintenance engineer for El<br />

Paso's theatres, has recovered from surgery,<br />

and after recuperation at home has<br />

returned to the theatre scene.<br />

Al O. Yonge, business representative of<br />

Local 153. will attend the 45th annual<br />

convention in Chicago of the lATSE in<br />

August . . . Eddie Nesom jr., projectionist<br />

at the Claude Ezell circuit's Bordertown,<br />

was on vacation . . . Bill T. Bohling, manager<br />

at the Ellanay, returned to the hospital<br />

for a few days for a complete checkup.<br />

Dave G. Schutt was discharged from the<br />

Army July 8. Stationed at nearby Fort<br />

Bliss, he served as an electronics engineer.<br />

Together with several other young<br />

servicemen, Dave was instrumental in the<br />

restoration of Interstate's Plaza Theatre<br />

Wurlitzer organ and served as the Plaza<br />

organist. Dave returned to his home in<br />

San Francisco. Don Shearer has been<br />

named as replacement organist at the<br />

Plaza. He hails from Rochester, Minn.,<br />

and has a job at Providence Memorial<br />

Hospital as purchasing agent.<br />

Our deepest respect<br />

and great appreciation<br />

to<br />

Mr. BEN SHLYEN<br />

who has served our industry<br />

so long and so well.<br />

CLAUDE EZELL<br />

& ASSOCIATES<br />

2031 Jackson Street<br />

Dallas, Texas<br />

Rebuilt Simplex E-7 Mechanism's<br />

Bargain Prices— Also Trade In Your<br />

Old Heads. What Do You Have?<br />

Cost Is Less Than Repairs to Yours<br />

No' Side Wea've'wTth"E-7''-"6ne Shot<br />

Oiling-Hollywood Gates-More Light<br />

Lou Walters Projector Repair Service<br />

8140 Hunnicut Rd., Dallas 28, Texas<br />

Southwestern Theatre Equipment Co., Inc.<br />

Your Complete Equipment and Supply House<br />

CENTURY — RCA — ASHCRAFT<br />

CApitol 2-9906<br />

P. O. Box 21*2<br />

1618 Austi<br />

Houston 1, T«x«<br />

"We Appreciota Your Business"<br />

LOXOFFICE July 25, 1960 SW-5


•<br />

justed,<br />

that<br />

. . The<br />

Variefy Club of Dallas Buys Site<br />

For Clinic for Blind Children<br />

Chief Barker Phil Isley. center, points to the map location where the Dallas<br />

Variety Club Foundation will erect a new building for the Dallas Services for<br />

Blind Children. Shown at left is Alfred N. Sack, who, with his wife, is cofounder<br />

of the social service agency. Mrs. Sack is honorary life president. James<br />

O. Cherry, right, is president of the Variety Club Foundation.<br />

DALLAS—The Variety Club Foundation<br />

has purchased a site at Cole and Blackburn<br />

streets where the club plans to erect<br />

a new home for the Dallas Services for<br />

Blind Children.<br />

Phil Isley. chief barker, said the Variety<br />

Club Foundation will spend $60,000<br />

on the building and grounds which will<br />

house offices for the director, classrooms<br />

for smaller blind children, workrooms for<br />

preparing books in Braille, and space in<br />

which to teach mobility, as well as provide<br />

car parking space for numerous volunteer<br />

workers.<br />

Frank Aydelotte Was<br />

Democratic Delegate<br />

FORT COLLINS, COLO.—Among exhibitors<br />

active in politics and community life<br />

is Frank Aydelotte of<br />

Fort Collins, Colo. He<br />

was a delegate to the<br />

National Democratic<br />

convention at Los<br />

Angeles and although<br />

he has just gotten off<br />

the city council as assistant<br />

mayor, he is<br />

now campaigning for<br />

election as Larimer<br />

County Commissioner<br />

on the Democratic<br />

ticket. And he operates<br />

the Aggie The-<br />

Frank Aydelotte<br />

atre in this college town north of Denver.<br />

He built the theatre in 1953 because the<br />

Trail, which he had been operating, was<br />

too small for his growing business.<br />

Aydelotte expressed himself freely on<br />

business conditions because he thinks independent<br />

exhibitors like himself are being<br />

slowly forced out of business.<br />

"Any picture of importance now is 50<br />

or 60 per cent—which it never earns," he<br />

commented crimly. "And when It is ad-<br />

it is only five to 15 per cent above<br />

what it earns on scale,<br />

"However, good pictures will still do<br />

Alfred N. Sack, president of Sack<br />

Amusement Enterprises and owner of the<br />

Coronet Theatre in Dallas, is a director<br />

of the present organization, which he and<br />

his wife founded 11 years ago. The Dallas<br />

School for Blind Children was operated in<br />

their home the fii-st year. The service<br />

agency is now working with 156 blind<br />

children.<br />

James O. Cherry, past chief barker, is<br />

president of the Variety Club Foundation.<br />

The new building will be named for and<br />

dedicated to the late R. J. O'Donnell,<br />

founder of the Dallas Variety Club.<br />

business if properly exploited with oldtime<br />

showmanship. I get more gross with<br />

my theatre than in any comparable situation<br />

because I'm one of the few old-time<br />

showmen left around here. And I've taken<br />

BoxoFFicE for 30 years. It's my favorite of<br />

the trade journals—In fact, It's my business<br />

Bible."<br />

Aydelotte started in theatre work 30<br />

years ago as an usher for H. J. Griffith<br />

in Chickasha. Okla. He was able to continue<br />

his theatre activity while serving in<br />

World War II from 1944 to 1946 and had<br />

previously operated a booking agency out<br />

of Oklahoma City as well as three theatres<br />

in northern Oklahoma, among which was<br />

the Royal at Tulsa.<br />

In 1947 he came to Fort Collins and<br />

took over the Trail, but closed it when he<br />

opened the Aggie in 1954 and the Trail<br />

was remodeled for business use. Frank is<br />

married and has two children, a son<br />

Robert, 22, who is a junior at Colorado<br />

State University in Fort Collins and a 16-<br />

year-old-daughter, Ann, who is a junior<br />

in high school. Mrs. Aydelotte and Robert<br />

used to help in the theatre work but Ann<br />

always seems to have too many school activities<br />

and other social life, her dad said<br />

indulgently.<br />

Sigrid Maier will make her screen debut<br />

in Hal Wallis" "G.I. Blues." a Paramount<br />

release.<br />

Harling Again Urges<br />

Ail-Out Pay TV Fighl<br />

OCEAN CITY, MD.—Philip F. Harling<br />

carried his anti-pay TV ci-usade to Maryland<br />

exhibitors recently and warned<br />

that if the medium were given a broad<br />

scale test in this country, thousands of<br />

theatres would be put out of business before<br />

toll TV was proved uneconomical.<br />

The chairman of the Joint Committee<br />

Against Pay TV told the Maryland Theatre<br />

Owners Ass'n convention here Wednesday<br />

1 29 1 exhibitors must start ringing<br />

doorbells, writing letters to legislators and<br />

getting support of all types of organizations<br />

in order to combat the threat to<br />

theatres. He said that the fate of pay TV<br />

rested in the hands of the Interstate and<br />

Foreign Commerce Committee of the<br />

House, of which Arkansas Representative<br />

Oren Hams is the chairman. This committee,<br />

he said, "is the root, the source, the<br />

fountain and the salvation of the motion<br />

picture industry." Harling said the committee<br />

had lent a willing and sympathetic<br />

ear to exhibition's problems and that it<br />

saw eye to eye with exhibitors that "pay<br />

TV is not in the public interest."<br />

Harling claimed that if it had not been<br />

for exhibition's efforts, pay TV would be<br />

established in the United States today.<br />

That is why Paramount took its Telemeter<br />

experiment across the border to Canada.<br />

he said.<br />

The Zenith -RKO general test earmarked<br />

for Hartford, Conn., will cost<br />

$40,000,000, Harling said, but that doesn't<br />

insure its success. Pay TV is not inevitable,<br />

as some proponents claim, he added, stating<br />

that "with our proper diligent and<br />

sincere efforts, pay TV will never become<br />

a success and we will continue to have<br />

a very fine motion picture industry."<br />

Detroit Critic Berates<br />

Jacobellis Penalty<br />

DETROIT— "If there is a need for censorship.<br />

It should begin at the source of<br />

whatever is objectionable," declared Helen<br />

Bower, film critic of the Detroit Free Press,<br />

in criticizing the prosecution of Nlco<br />

Jacobellis for screening "The Lovers" in<br />

Cleveland. She contends the punishment is<br />

excessive; "That a man could face possible<br />

deportation to Italy for having obeyed his<br />

employers is incredible possible<br />

.<br />

five-year sentence and $2,500 fine seems<br />

out of all proportion."<br />

She noted that the same film played the<br />

Trans-Lux Krim Theatre here, and "presumably<br />

the citizens of Detroit were no<br />

better and no worse for its having tarried<br />

in our midst."<br />

"Producers of motion pictures should<br />

be made to understand that certain elements<br />

must not be stressed for the sake of<br />

sensationalism alone," she wrote. "At the<br />

same time moviemakers must be permitted<br />

some latitude in choosing themes with<br />

genuine maturity."<br />

Add 4 to Producers Guild<br />

HOLLYWOOD—Robert L.<br />

Lippert, Ross<br />

Hunter. Jack Rose and Philip Barry jr.<br />

have been added to the roster of the Screen<br />

Producers Guild, making a total membership<br />

of 173.<br />

SW-G BOXOFHCE July 25, 1960


'<br />

'<br />

Christi<br />

,<br />

en<br />

! remodel<br />

. Egon<br />

I . . . Alberto<br />

I<br />

engaged<br />

I soon<br />

I<br />

were<br />

I<br />

Fiesta<br />

'<br />

Hawkins<br />

i been<br />

I<br />

years<br />

[<br />

Star<br />

I<br />

I<br />

I<br />

ToTimy Hawkins now is driving the<br />

Express Delivery tnack. He has<br />

in the film sei-vice for a number of<br />

and is well-known all over the Lone<br />

State . A. Wolfe, Prince<br />

Theatre manager, and Tommy Long, ditto<br />

at the Lackland Drive-In, were among the<br />

ten top winners in a statewide showman-<br />

contest conducted by Claude Ezell &<br />

Associates, operator of Bordertown The-<br />

j<br />

ship<br />

I<br />

. . Here<br />

. . Also<br />

. . Charles<br />

SAN ANTONIO<br />

Tn a recent bowling tournament held at<br />

the Woodlawn Lanes, Al Moursand of<br />

Cinema Art scored 225-563, while Kathi-yn<br />

Krueger of Interstate chalked up 167-465<br />

Klein of the Columbia home office.<br />

New York, was at the local office<br />

several days . in town were Dorothy<br />

K. Sonney, Sonney Enterprises, Dallas:<br />

Stout Jackson, Jackson Roadshows,<br />

Robstown, and Oscar Narvaez, Towner<br />

Twin Drive-In, Santone.<br />

> new drive-in theatre at Falfurrias is<br />

Hearing completion. It is owned by Senor<br />

Soliz, formerly of Corpus Christi . . . Fernando<br />

J. Obledo, Columbia office manager,<br />

was on a business trip to Corpus<br />

. . . Stowers Furniture Co. has takover<br />

the closed State Theatre and will<br />

it into part of the store.<br />

Clara Cadena, head of the Clasa-Mohme<br />

poster department, was spending her vacation<br />

in Houston and New Orleans . . .<br />

Alfred Pawleck, operator of the Midway<br />

Drive-In at Karnes City who was in booking,<br />

reported he is building a bowling alley.<br />

terrey . . .<br />

I<br />

.<br />

I-mcio Torres, manager of the Alameda<br />

Theatre, was in a hospital for a checkup<br />

Sada, of the Azteca Films col-<br />

I lection department, vacationed in Mon-<br />

Nelly Martinez, Azteca clerk, is<br />

to be married to a local doctor<br />

to book Mexican pictures<br />

Sylvan K. Barry, El Capitan and<br />

drive-ins, San Antonio, and Mateo<br />

> Vela, the Rey, Galveston, and Maya Theatre,<br />

Houston.<br />

Bernie Menschell Discount<br />

Is Increased to 50 Cents<br />

HARTFORD—Bemie Menschell, chief<br />

executive officer of the Outdoor Theatre<br />

Corp., who put a discount ticket plan into<br />

effect for Monday and Tuesday nights at<br />

the Manchester Drive-In, Bolton Notch,<br />

and Pike Drive-In, Newington, a month<br />

ago, has increased amount of discount<br />

from 25 cents to 50 cents.<br />

The tickets are distributed through all<br />

metropolitan Hartford A&P Supermarkets.<br />

Both theatres' adult admission is 75 cents:<br />

hence a patron on Monday and Tuesday<br />

pays only 25 cents.<br />

Menschell cited lag:ging Monday night<br />

business, in particular, as reason for the<br />

discount amount boost.<br />

atres.<br />

Best Rating for 'Ruth'<br />

HOLLYWOOD — Twentieth Century-<br />

Fox's "The Story of Ruth" was unanimously<br />

voted the best picture of the month<br />

for July by the members of the Hollywood<br />

Foreign Press Ass'n.<br />

CHIEF WOMPIS—New officers of the WOMPI club of DaUas were installed<br />

at the impressive clubrooms of the Variety Tent of Dallas. A surprise guest was<br />

Peter Palmer, star of "Li'l Abner." Thelma Jo Bailey, retiring president, presented<br />

awards to Alta Mae Roberts, who devoted more than 300 hours of volunteer hospital<br />

service, and Virginia Elliott, for bringing in the most new members. Left to<br />

right, back row: Marie Russey, treasurer, Thelma Jo Bailey, Loree Butler, Shirley<br />

Sembritzky (standing in for Grace Folsom), Rosa Browning, Etta Sims, Juanita<br />

White, and Lorena Cullimore, all directors. Front row: Sue Benningfield, recording<br />

secretary ; Rosemary White, first vice-president; Marie Powers, president; Virginia<br />

Elliott, second vice-president, and Florence Lowery, corresponding secretary.<br />

Werba Directs Publicity<br />

For Samuel Bronston<br />

'<br />

NEW YORK—Hank Werba has been appointed<br />

publicity director for Samuel<br />

Bronston Productions and will headquarter<br />

in Madrid during the company's shooting<br />

of five pictures, it was announced by Robert<br />

S. Taplinger Associatss, public relations<br />

and advertising representative.<br />

Bronston currently has "King of Kings"<br />

in production for MGM release. Thomas<br />

Carlile is unit publicity director and Kenneth<br />

Sylvia is publicity writer. Franklyn<br />

Phillips will coordinate still photo editing<br />

and magazine contact. He was formerly<br />

with Warner Bros, in that capacity.<br />

Bronston will follow "King of Kings"<br />

with "El Cid," story of the exploits of<br />

Spain's romantic warrior.<br />

$546,100 Distributed<br />

HOLLYWOOD—Checks amounting to<br />

$546,100 were mailed by the Motion Picture<br />

Permanent Charities in the regular<br />

midyear disbursement of funds to beneficiaries.<br />

The largest of the 22 agencies<br />

served by MPPC are the Community<br />

Chests of Los Angeles, Glendale, Burbank<br />

and Santa Monica, which received $357,-<br />

505, and the Red Cross chapters of the<br />

same areas, which received $99,486. Under<br />

campaign chairman Sidney P. Solow,<br />

MPPC raised $1,148,821 from 23,673 film<br />

industry workers in the past year.<br />

New Screens for Windsor<br />

TORONTO—Famous Players Canadian<br />

Corp. plans to install new screens in two<br />

of its four theatres at Windsor, where E.<br />

C. Lamoureux is district manager. The<br />

Capitol will have a Walker H. I. screen<br />

measuring 46x20 feet while the new<br />

Walker screen in the Park will measui-e<br />

29x16. The other Windsor units are the<br />

Palace and Tivoli.<br />

Montreal Festival<br />

Holds High Status<br />

MONTREAL—The film festival which<br />

will be held at Loew's Theatre August 12-<br />

16 will enjoy the status of international<br />

approval.<br />

The International Federation of Film<br />

Producers Ass'n meeting at Cannes, France,<br />

in May formally voted approval of the<br />

local event, insuring that high standards<br />

will be met.<br />

Norman McLaren of the National Film<br />

Board and internationally known film producer<br />

will act as honorary chairman of<br />

the local festival, while Pierre Juneau, executive<br />

director of the National Film<br />

Board, has been appointed chairman of<br />

the festival committee.<br />

All films to be presented during the<br />

festival will be stored in National Film<br />

Board's film vaults.<br />

The latest film of Akira Kurosawa, "The<br />

Hidden Fortress" will be presented. In<br />

1951, Kurosawa's Rashomon was awarded<br />

the grand prize at the Venice International<br />

Film Festival. "The Seven Samurai,"<br />

another of Kurosawa's 18 films, was<br />

also a success throughout the world. "The<br />

Hidden Fortress. " Kurosawa's first attempt<br />

at Cinemascope, is the last of the Samurai<br />

trilogy.<br />

Meriden, Conn., Palace<br />

Shuttered for Summer<br />

HARTFORD—Loew's Theatres has shuttered<br />

the first-run Palace. Meriden, for<br />

the summer.<br />

At the same time, Tony Masella. manager<br />

of the theatre since 1950 and an<br />

employe of the circuit for 26 years, has<br />

resigned to join the Meriden sales staff of<br />

the John Hancock Mutual Life Insurance<br />

company.<br />

BOXOFFICE July 25, 1960 SW-7


WHAT HAPPENS<br />

WHEN A NATION<br />

SPENDS MORE<br />

ON GAMBLING<br />

THAN IT SPENDS FOR<br />

HIGHER EDUCATION ?<br />

If you can find any Romans around, ask them. They lived<br />

pretty high on the hog in their day. That is, until some<br />

serious-minded neighbors from up North moved in. The<br />

rest is ancient history.<br />

You'd think their fate would have taught us a lesson.<br />

Yet today we Americans spend twenty billion dollars a<br />

year for legalized gambling, while we spend a niggardly<br />

four-and-a-half billion for higher education. Think of<br />

it!<br />

Over four times as much! We also spend six-and-ahalf<br />

billion dollars a year for tobacco, nine billion dollars<br />

for alcoholic beverages, and billions more on other<br />

non-essentials.<br />

Can't we read the handwriting on the wall?<br />

Our very survival depends on the ability of our colleges<br />

and universities to continue to turn out thinking men<br />

and women. Yet today many of these fine institutions are<br />

hard put to make ends meet. Faculty salaries, generally,<br />

are so low that qualified teachers are leaving the campus<br />

in alarming numbers for better-paying jobs elsewhere.<br />

In the face of this frightening trend, experts estimate<br />

that by 1970 college applications will have doubled.<br />

If we are to keep our place among the leading nations of<br />

the world, we must do something about this grim situation<br />

before it is too late. The tuition usually paid by a<br />

college student covers less than half the actual cost of<br />

his education. The balance must somehow be made up<br />

by the institution. To meet this deficit even the most<br />

heavily endowed colleges and universities have to depend<br />

upon the generosity of alumni and public spirited<br />

citizens. In other words, they depend upon i/nu.<br />

For the sake of our country and our children, won't you<br />

do your part? Support the college of your choice today.<br />

Help it to prepare to meet the challenge of tomorrow. The<br />

rewards will be greater than you think.<br />

It's important for you to know what the impending college crisis<br />

means to you. Write for a free booklet to HIGHER EDUCATION,<br />

Box 36, Times Square Station, New York 36, New York.<br />

Sponsored as a public service<br />

in co-operation with The Council for Financial Aid to Education<br />

OHCR COUCATION<br />

SW-8<br />

Through the Courtesy of<br />

BOXOFFICE<br />

BOXOFFICE :: July 25, 1960


•<br />

'Bells<br />

I<br />

I<br />

OMAHA—The<br />

I<br />

pace<br />

[<br />

"Bells<br />

I<br />

I<br />

and<br />

'<br />

,<br />

named<br />

I<br />

Don<br />

I<br />

ager<br />

^<br />

MINNEAPOLIS—Jerald<br />

I<br />

i<br />

I<br />

—<br />

—<br />

—<br />

'Bellboy' Entry at 250<br />

Adds a Mill City Hit<br />

MINNEAPOLIS— "The Bellboy," which<br />

opened at the Gopher Theatre, made the<br />

best showhig among the new offerings with<br />

a rating of 250 per cent. Also rating 250<br />

per cent was "Pollyanna" in its second<br />

week at the St. Louis Park Theatre. "Ben-<br />

'<br />

Hur, in its 21st week at the Academy, had<br />

another big 700 week.<br />

(Average Is 100)<br />

Academy Ben-Hur (MGM), 21st wk 700<br />

Century—Can-Can (20th-Fox), 5th wk 100<br />

Gopher—The Bellboy (Para) 250<br />

Ice Polacc (WB), 3rd wk 60<br />

Lyric<br />

Orpheum—Hannibal (WB) 1 50<br />

Pan—The Rat Roce (Para), 3rd wk 125<br />

St. Louis Park- Pollyonna (BV), 2nd wk 250<br />

State Bells Are Ringing (MGM), 3rd wk 60<br />

Uptown Expresso Bongo (Cont'l), 4tti wk 80<br />

Westgate Oscor Wilde (Four City), 2nd 00<br />

wk. . . 1<br />

World The Aportment (UA), 2nd wk 200<br />

Holdovar Programs Draw-<br />

Very Well in Milwaukee<br />

MILWAUKEE—"Ben-Hur" in Its 13th<br />

week at the Strand still was packing 'em<br />

in and maintaining the 300 mark. This is<br />

due in no small part, however, to excellent<br />

promotion and alertness on the part of<br />

Miss Estelle Steinbach, managing director.<br />

At the Wisconsin, "The Apartment" did<br />

200. Business in general was good here.<br />

Poloce stop! Look! and Lough! (Col); The<br />

Electronic Monster (Col) 90<br />

Bells Are Ringing (MGM), 2nd wk...l25<br />

Riverside<br />

Strand Ben-Hur (MGM), 13th wk 300<br />

Towne Portroit in Block (U-l), 2nd 150<br />

wk<br />

Warnei' Hercules Unchained (WB); Stranglers<br />

of Bombay (Col), 2nd wk 105<br />

Wisconsin The Apartment (UA), 2nd wk 200<br />

Are Ringing' Has<br />

Good Omaha Welcome<br />

State Theatre set the<br />

last week with rousing receipts for<br />

Are Ringing." Also showing strong<br />

was "The Rat Race" in its second week at<br />

the Orpheum.<br />

Cooper—Ben-Hur (MGM), 22nd wk 1 20<br />

Dundee Bobbikins (20th-Fox) 90<br />

Omoho The Greatest Show on Eorth (Para),<br />

reissue 85<br />

Orpheum The Rot Race (Para), 2nd wk 100<br />

State Bells Are Ringing (MGM) 1 50<br />

Four Personnel Changes<br />

By Minnesota Circuit<br />

MINNEAPOLIS—In a revision of personnel<br />

by Minnesota Amusement Co., Charles<br />

Zinn, formerly northern district manager,<br />

is the new city manager in Minneapolis<br />

manager of the State Theatre here.<br />

He replaces Tommy Martin, who has been<br />

manager of the Paramount in St.<br />

Paul.<br />

,<br />

Alexander, formerly manager of<br />

the Paramount, has been named manof<br />

the Riviera Theatre, St. Paul. He<br />

replaces Arlo Van Sickle who becomes<br />

liouse manager of the Paramount, St. Paul.<br />

iNew Ed Linder Assistant<br />

Engevik, forimerly<br />

with Ted Mann's theatres in St.<br />

Paul, has been appointed assistant mana-<br />

|ger at the Gopher Theatre by Ed Linder,<br />

Gopher manager. Engevik replaces Virgil<br />

iMannie, who resigned the first week in<br />

July.<br />

I<br />

Installs Air Conditioning<br />

PORTLAND, ME.—The Empire Theatre<br />

has a new air conditioning system.<br />

Ben Marcus, Now With 40 Theatres,<br />

Celebrates Opening His First One<br />

RIPON, WIS.—Twenty-five years ago,<br />

Ben Marcus opened his first motion picture<br />

theatre in a vacated department<br />

store and named it the Campus. Saturday<br />

the 9th, Marcus and his theatres, which<br />

now number around 40, wound up a weeklong<br />

celebration of the silver anniversary<br />

of the opening at the Campus.<br />

Competing for the title of Wisconsin<br />

Movie Queen were girls from 16 of the<br />

cities in which Marcus has theatres.<br />

Business firms of Ripon displayed their<br />

street flags in honor of the occasion. The<br />

parade of movie queens led right up to the<br />

Campus Theatre, where following the<br />

crowning of the queen, a world premiere<br />

of "From the Terrace" was shown. Tickets<br />

sold for $1 each, with all proceeds tamed<br />

over to the Ripon Community Chest.<br />

The newly crowned queen won an allexpense<br />

two-week trip to Hollywood, with<br />

$250 expense money added. In addition,<br />

she is to be given a motion picture screen<br />

test by a major studio, a $200 wardi-obe<br />

from Junior House and a $300 scholarship<br />

to a school of modeling.<br />

On the final day, Marcus was honored<br />

at two public events. He was the central<br />

figure at a reception at the Republican<br />

House, and again at the dinner in his<br />

honor at the Ripon College Memorial<br />

Union building.<br />

Tributes poured in from every segment<br />

of the motion picture industry.<br />

Marcus was born Aug. 10, 1911, in<br />

Stolpce, Poland, and was brought to the<br />

United States by his mother in 1925 when<br />

he was 14 to join his father, who had established<br />

a small meat packing firm in<br />

Minnesota.<br />

He learned English in two months, and<br />

in the next four years finished six years<br />

of junior and senior high school, graduating<br />

in June of 1929, top thii-d of his class.<br />

While attending high school, he handled<br />

SIGNING UP—,\ndy Spheeris, president<br />

of the Towne Theatre Corp. in<br />

Milwaukee, signs up for "Can-Can" at<br />

the conclusion of a luncheon given tor<br />

press folk by 20th-Fox. Jack Lorentz,<br />

Milwaukee manager for Fox, stands at<br />

left. Russ Mortenson, executive of<br />

Standard Theatres, looks on.<br />

a newspaper route, starting with 60 customers<br />

and building the route up to 500<br />

when he finished.<br />

On leaving high school, Marcus enrolled<br />

at the University of Minnesota, majoring<br />

in accounting, working nights at the old<br />

Minneapolis Journal in the circulation department.<br />

In the summer, he was an advertising<br />

salesman. In his third year he<br />

dropped out of the university to concentrate<br />

on handling the newspaper's theatre<br />

advertising accounts.<br />

As time went on, he became acquainted<br />

with Minneapolis theatre operators, and<br />

eventually turned his thoughts to going<br />

into the theatre business for himself.<br />

Scouting Minnesota and Wisconsin, he<br />

finally chose Ripon and started the Campus<br />

Theatre.<br />

Marcus has become the operator of the<br />

largest circuit in Wisconsin, and is a leader<br />

in his industry. In 1948 and 1950, he<br />

served as president of the Allied Theatre<br />

Owners of Wisconsin, and now is chairman<br />

of the Wisconsin-Michigan Allied<br />

Theatres, and a director and regional vicepresident<br />

of National Allied.<br />

Marcus also is the owner of two Big<br />

Boy restaurants in Milwaukee (with a<br />

third under construction), and has the<br />

Guest House Inn motel at Appleton which<br />

has 50 rooms, a 24-lane bowUng alley and<br />

a swimming pool.<br />

Taking advantage of the widespread<br />

publicity expected in connection with the<br />

week-long 25th anniversary celebration,<br />

each of Marcus theatre managers whipped<br />

up a promotion for his respective theatre.<br />

The Ripon promotions follow closely the<br />

exploitations found in other towns in<br />

which Marcus has theatres. Here is the<br />

promotion schedule at the Campus:<br />

Sunday matinee: Free gifts to all children.<br />

Monday night: A 1935 quarter will admit<br />

you to our show.<br />

Tuesday night: Any couple celebrating<br />

their 25th wedding anniversary in July,<br />

admitted free. Lucky couple wins $10 gift.<br />

Wednesday night: Free gifts to all<br />

mothers and dads, plus anniversarj' cake.<br />

Thursday night: Teenage bonus feature<br />

at 11 p.m. No extra charge. Free refreshments.<br />

Friday night: Surprise Night! A free 75-<br />

cent gift for all.<br />

Saturday night: World premiere. Movie<br />

queen contest winner, Rambler winner.<br />

Ontario Government<br />

Reviving Elliot Lake<br />

TORONTO—Plans for the provincial<br />

government are expected to bring a new<br />

lease of life for the northern Ontario mining<br />

town of Elliott Lake where one of the<br />

two local theatres of Allen's Premier Theatre's,<br />

Toronto, was closed last month because<br />

of the exodus of residents when the<br />

uranium business died.<br />

Mines Minister James A. Maloney announced<br />

the start there of a large provincial<br />

institution, the establishment of a<br />

tourist park and negotiations for new industries<br />

to replace the closed mines.<br />

BOXOFnCE July 25, 1960 NC-1


SEVERAL ALLIED LEADERS—This group of Allied officials was photographed<br />

at the recent Wisconsin Allied gathering at Elkhart Lake. Left to right:<br />

Al Myrick, president of National Allied: Ben Marcus, chairman of Wisconsin<br />

Allied; A. F. Myers, who just a few days ago retired as National Allied general<br />

counsel; Glenn Kalkhoff. L\TSE representative: Jack Kirsch, president of Allied<br />

Theatres of Illinois, and Ed Johnson, president of Wisconsin Allied.<br />

$50 Dinner and 'Ruth'<br />

Help Variety Clinic<br />

MILWAUKEE—Three years ago. Variety<br />

Tent 14 established the Mount Sinai<br />

Epilepsy Clinic. Today the fame of the institution<br />

has spread far and wide, with a<br />

long waiting list of patients. So to keep<br />

pace with the rapid growth, Variety committed<br />

itself to $50,000 a year for its upkeep.<br />

This year, to add a bit of glamor to the<br />

fund-raising campaign kickoff, Elana Eden,<br />

star of "The Story of Ruth," was brought<br />

in as a guest at the initial luncheon. Ben<br />

Marcus, chairman of the fund committee,<br />

said he knew the press folk were well acquainted<br />

with the club's humanitarian efforts,<br />

and asked for their help in spreading<br />

the gospel.<br />

"This year," he said, "we will need $50,-<br />

000 in order to carry out our commitments<br />

in behalf of the clinic. We have several<br />

projects under way which will see us<br />

through, we hope, but the one of immediate<br />

importance is the one I would like to<br />

discuss at this time."<br />

He then explained there was to be a<br />

H<br />

U


, DCDT<br />

i<br />

CDCCn<br />

•<br />

Unmgdtivl riXLLU<br />

Directed by Screenplay by E«eculive Producer<br />

ROYDELRUTH- GEORGE WATERS and •<br />

RICHARD BERNSTEIN RICHARD B. DUCKEH<br />

i-oHuced by RICHARD BERNSTEIN • A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE<br />

CONTACT YOUR ^Imanlc^irL,<br />

/nXennatloruzL EXCHANGE<br />

^AERICAN INTERNATIONAL PICTURES<br />

OF MILWAUKEE<br />

ED GAVIN<br />

212 West Wisconsin Ave.<br />

MILWAUKEE 3, WIS.<br />

AMERICAN INTERNATIONAL PICTURES<br />

OF NEBRASKA & IOWA<br />

MEYER L. STERN<br />

1508 Davenport Street<br />

OMAHA, NEBRASKA<br />

AMERICAN INTERNATIONAL PICTURES<br />

OF MINNEAPOLIS<br />

BERNARD McCARTHY<br />

74 Glenwood Avenue North<br />

MINNEAPOLIS 3, MINN.


. . The<br />

. . Joe<br />

. . Glenn<br />

. . Forrie<br />

. . Rita<br />

^a|fl<br />

MINNEAPOLIS<br />

gen Marcus of the Swirnoff & Marcus circuit.<br />

Milwaukee, will addrees the<br />

opening session of the Pioneer Theatres<br />

managers meeting August 9 at Casco Point<br />

Lodge at Lake Minnetonka. Marcus will<br />

discuss the theatre manager's responsibility<br />

under current conditions. Managers<br />

of the various theatres operated by Pioneer<br />

in Iowa will speak at the other sessions.<br />

The meeting, which will mark the 30th anniversary<br />

of the circuit, will end August<br />

12.<br />

.<br />

Ev Seibel, advertising and publicity manager<br />

of Minnesota Amusement Co., vacationed<br />

in northern Minnesota . . Sally<br />

.<br />

Peniston is the new stenographer at 20th<br />

Century-Fox Rex Theatre at<br />

Little Fork, operated by Leo AUender. is<br />

closing August 1 . . Sheldon Kllman.<br />

.<br />

manager of the Aster Theatre, vacationed<br />

in northern Minnesota.<br />

'For the Love of Mike" will be saturated<br />

by 20th Century-Pox for a three-week<br />

period beginning August 24 in the entire<br />

territory. The film is described by M. A.<br />

Levy, Fox manager, as a family picture<br />

in Cinemascope and color. The exchange<br />

will have 25 prints during the saturation,<br />

Levy said . . . Harry Hollander. Columbia<br />

exploiteer, was in working on "Strangers<br />

When We Meet" at the Lyric, Minneapolis,<br />

and Riviera. St. Paul.<br />

THEATRE PRINTERS<br />

for over<br />

40 YEARS<br />

in Minneapolis<br />

AD ART ADV.<br />

Company<br />

121 N. 7th St. FE 8-5681<br />

Edw. P. Schwartz<br />

Alex Astren<br />

Ken Lamb—Ruby Norman<br />

Best Wishes to<br />

BEN SHLYEN<br />

AND<br />

BOXOFFICE<br />

ON THEIR 40TH ANNIVERSARY<br />

FROM<br />

The Largest Independent<br />

Sound Service Organization<br />

NORTHWEST<br />

SOUND SERVICE. INC.<br />

73 Glenwood Ave. Minneapolis<br />

M. A. Levy, Fox manager, was in Milwaukee<br />

calling on the Swirnoff & Marcus<br />

circuit ... A weekly foursome on the golf<br />

course includes Earl Wilson. Lopert sales<br />

representative: Ralph Pielow jr.. Quad-<br />

States Theatre Service; Carl Olson, manager<br />

of United Artists, and Jack Kelvie,<br />

Theatre Associates . . . Bob Haugen. manager<br />

of the Terrace theatre, vacationed in<br />

Canada.<br />

Outstate exhibitors in were John and<br />

Bill Bender. Bemidji; Mrs. Clarence Quincer<br />

and son Don. Wadena; Don Buckley.<br />

Redwood Falls: Freeman Parson. Sauk<br />

Centre. James Randgaard. Staples: D. G.<br />

"Buck" Rauenhorst. Slayton; Paul Ayotte.<br />

Duluth; Bob Alexander, Brahani; Fred<br />

Deuth, Heron Lake; Percy King, Adrian;<br />

Judd King, Dell Rapids, S. D.; Mr. and<br />

Mrs. Roy Rasmussen. Perham; Tillie Smith<br />

Guelsow. Long Prairie; Arvid Olson. Pine<br />

Island, and Burr Cline, Jamestown, N. D.<br />

Stan McCuIloch is the new booker at<br />

Warner Bros . . . Janet Prince, stenographer<br />

at Warner Bros., vacationed at her<br />

home in Aurora . Myers, sales<br />

manager at Paramount, is a grandfather.<br />

His daughter gave birth to a baby girl<br />

Congratulations to Ben Shiyen<br />

on<br />

<strong>Boxoffice</strong>s 40th Birthday<br />

WELWORTH THEATRES<br />

MINNEAPOLIS<br />

Best Wishes to Ben Shiyen and<br />

<strong>Boxoffice</strong> on Their 40th Anniversary<br />

RED WAGON PRODUCTS<br />

MINNEAPOLIS<br />

July 12 . . . The Community Theatre at<br />

,<br />

New England, N. D.. closed . Pulling,<br />

contract clerk at Paramount, vacationed<br />

on the North Shore of Lake Superior.<br />

.<br />

Chuck Bliss, formerly salesman In<br />

northern Minnesota and North<br />

i<br />

Dakota<br />

for Universal, is back In the exchange<br />

as booker. He replaces Kenny Bergman,<br />

who resigned Wood, Universal<br />

head booker, vacationed in Wisconsin . . .<br />

Paul Swater. manager of the Century Theatre,<br />

vacationed in New York and Pennsylvania<br />

. Hawk, salesman at Allied<br />

Artists, vacationed in Iowa.<br />

Earl Wilson, Lopert sales representative,<br />

now will cover the Chicago, Milwaukee,<br />

Detroit. Indianapolis and Minneapolis territories.<br />

His former territory included the<br />

Kansas City. St. Louis. Des Moines. Omaha<br />

and Minneapolis exchange centers. Wilson<br />

will continue to headquarter in Minneapolis.<br />

Sol Sachs. Lopert representative<br />

in Dallas, now will handle St. Louis, Kansas<br />

City, Omaha and Des Moines.<br />

Variety Club of the Northwest will have<br />

its annual golf tournament and dinner at<br />

Oak Ridge Country Club in suburban Hopkins<br />

Friday. September 9. Gil Swenberger,<br />

general manager of Berger Amusement Co..<br />

and Charles Rubeixstein, operator of the<br />

Hollywood theatre, are cochairmen of the<br />

event.<br />

Following remodeling the East Park<br />

NC-4<br />

BOXOFFICE July 25. 1960


!<br />

refreshment<br />

:<br />

new<br />

I<br />

enlarging<br />

I was<br />

I<br />

played<br />

! A<br />

1<br />

Jack<br />

1 door<br />

!<br />

Prague<br />

i<br />

from<br />

I<br />

!<br />

ances<br />

I<br />

ing<br />

I<br />

admitted<br />

I<br />

the<br />

! for<br />

I<br />

I<br />

I<br />

Theatres<br />

i<br />

product.<br />

1 Gull<br />

.<br />

]<br />

in Brainerd now will bid for<br />

The Brainerd Theatre and the<br />

Drive-In will bid against the Para-<br />

Theatre there Cava,<br />

secretary at Allied Artists, vain<br />

South Dakota . Pitzwho<br />

is featured in the new film,<br />

for Tomorrow," headlined the<br />

"Music Under the Stars" concert<br />

I at the Metropolitan stadium in subm-ban<br />

Bloomington.<br />

i<br />

mount<br />

;<br />

manager's<br />

!<br />

cationed<br />

I<br />

gerald,<br />

j<br />

"Reach<br />

\<br />

opening<br />

. . Janice<br />

. . When<br />

. . Ella<br />

. .<br />

j<br />

Dnve-In at Sioux Palls, S. D., has reopened.<br />

Improvements include remodeled<br />

stands, resurfacing the screen.<br />

landscaping, regrading of ramps and<br />

Admission<br />

the restrooms . . .<br />

hiked to $1 when "South Pacific"<br />

at four area drive-ins . the<br />

new combination theatre-auditorium at<br />

Wells is completed, the theatre will be<br />

leased to a private operator.<br />

new Cinemascope screen has been installed<br />

in the Parkway Drive-In at International<br />

Palls. Elmer Rostie and sons<br />

and Duane are operators of the outstand<br />

. . . The Rose Theatre at Underwood,<br />

N. D., has been reopened .<br />

Theatre at New Prague, operated<br />

by George Jonckowski, even gets patrons<br />

the Twin Cities 1 40 miles away ) when<br />

it shows an occasional Czech film.<br />

William Castle, producer of Columbia's<br />

"13 Ghosts," was In for personal appearin<br />

connection with the film's openat<br />

the RKO Pan. The first 100 persons<br />

in line wearing a ghost costume were<br />

free when the picture opened at<br />

theatre . . . Don Morrison substituted<br />

Will Jones, entertainment columnist<br />

of the Morning Tribune, when Jones took<br />

his recent vacation.<br />

Ray VonderHaar Is<br />

Tenlelino Manager<br />

INTERNATIONAL PALLS, MINN.—Ray<br />

VonderHaar, who has managed the Border<br />

and Grand theatres for 11 years, has been<br />

promoted to general manager of Tentelino<br />

Enterprises of Alexandria, which owns<br />

seven theatres in Ely, Brainerd, Park Rapids,<br />

Alexandria and the two here.<br />

VonderHaar started in the theatre business<br />

23 years ago in his hometown of<br />

Pierz. He was assistant manager of the<br />

Allied Forces Theatre in Paris during the<br />

War. He came here in 1945 as manager of<br />

the Grand.<br />

Three Alexandria men own Tentelino<br />

Enterprises—John J. McCarten, Douglas<br />

County attorney: Kenneth C. Betchel, program<br />

director for KCMT-TV, and Joseph<br />

O. Perino, manager of the Runestone<br />

Electric Ass'n.<br />

Opens New Drive-In<br />

LOS ANGELES—Columbia contractee Jo<br />

Morrow appeared at the premiere of the<br />

new South Bay Drive-In in San Diego, to<br />

cut the ribbon prior to the screening of<br />

Columbia's "Once More, With Peeling."<br />

35MM Projector Mechanism and<br />

-Movement Repairing—Factory Work<br />

PROJECTION SERVICE & SUPPLY CO.<br />

(Sam J. Segal)<br />

80 Glenwood Avenue Minneapolis 3, Minnesota<br />

FEderol 8-3051<br />

Paullina, Iowa, Theatre<br />

To Be Offered for Sale<br />

PAULLINA. IOWA—Mrs. Will Johansen<br />

reportedly plans to dispo.se of the Wonderland<br />

Theatre here as the result of the<br />

death of her husband.<br />

Johansen died following a severe heart<br />

attack. A veteran exhibitor and widelyknown<br />

throughout the territory, he had<br />

bsen seriously ill for a number of months.<br />

Best Wishes to<br />

BEN SHLYEN<br />

AND<br />

BOXOFFICE<br />

ON THEIR 40TH ANNIVERSARY<br />

Theatre Associates<br />

TOM BURKE<br />

JOHN FARLEY<br />

JACK KELVIE<br />

FREIDA PODRATZ<br />

704 Hennepin Ave. Minneapolis<br />

'Elmer Gantry' Opened<br />

At Sauk Centre, Minn.<br />

SAUK CENTER, MINN.—"Elmer Gantry"<br />

was premiered recently as part of<br />

a summer-long celebration honoring Sinclair<br />

Lewis, this city's most famous native<br />

son. The premiere was held in the Main<br />

Street Theatre, operated by Freeman Parsons,<br />

with proceeds going to the Sauk<br />

Centre Main Street Ass'n. The opening was<br />

tied in with "A Man Prom Main Street,"<br />

a pageant depicting Lewis' boyhood days<br />

in Sauk Centre, which was presented Friday,<br />

Saturday and Sunday nights at the<br />

Stearns county fairgrounds. It will be repeated<br />

on the first weekends in August<br />

and September.<br />

This year has been designated "Sinclair<br />

Lewis Main Street Year" by Gov. Orville<br />

L. Freeman. Lewis was born here 75 years<br />

ago, and "Main Street," his novel of life<br />

in a small Minnesota town, was published<br />

40 years ago. He died in 1951.<br />

Try Us Next Time<br />

1327 S. Woboih, CHICAGO<br />

Our Heartiest Congratulations to<br />

Ben Shiyen and <strong>Boxoffice</strong> Magazine<br />

ON THEIR 40TH ANNIVERSARY<br />

DAHLSTROM & WEINBERGER<br />

SPECIALIZING IN THEATRE DECORATING<br />

72 Glenwood Ave. FEderal 5-2203 Minneapolis<br />

GUNNAR DAHLSTROM<br />

MARTIN WEINBERGER<br />

Congratulations to Ben Shiyen<br />

and <strong>Boxoffice</strong><br />

Magazine<br />

ON THEIR 40TH ANNIVERSARY<br />

JACK BRADLEY<br />

INDEPENDENT FILM SERVICE, INC.<br />

(Member of Notional Film Service!<br />

72 Glenwood Ave. Minneapolis 3, Minn.<br />

BOXOFFICE July 25, 1960 NC-5


. .<br />

OMAHA<br />

Uerinan Gould, partner in a circuit which<br />

has drive-in theatres in Omaha and<br />

Lincohi. had great success soiling pork<br />

chops at the 84th and Center Drive-In in<br />

Omaha. They went like hot cakes so he<br />

had some boxed and sent to Danny Flannigan.<br />

who manages the 84th and Drive-<br />

In at Lincoln. In the shuffle the note<br />

labeling the shipment and instructions got<br />

lost. A little later Gould got this note from<br />

Flannigan: "Please send me some more<br />

of those salmon patties. The customers<br />

snapped them up and loved em." Gould<br />

is anxiously awaiting a sequel to the story.<br />

Tony Goodman, one of Omaha's ace<br />

publlnks golfers and salesman for 20th-<br />

Fox. got the first hole-in-one in his many<br />

years of play last week. He rapped out<br />

a No. 5 iron on the 175-yard ninth hole at<br />

Dodge Park and the ball didn't touch the<br />

grass— it plunked right into the cup.<br />

Tony's son Johnny swept through his first<br />

two rounds in the Omaha Publinks<br />

Tournament. Tony is taking his vacation<br />

to play in the state golf tournament.<br />

Mrs. Esther Green (Humphrey), owner<br />

Congratulations<br />

Ben<br />

to<br />

Shiyen<br />

Mann Theatres<br />

MINNEAPOLIS<br />

and manager of FEPCO film advertising<br />

company, and her husband Harry Humphrey<br />

went to Denver for the Shrine convention.<br />

Humphrey is state head of the<br />

uniformed bodies . . . Pat Halloran. Buena<br />

Vista manager, again is grooming a team<br />

for the Midget League tournament. His<br />

son Tim plays with Russels in Class C .<br />

Joan Kline, bookers' stenographer at<br />

United Artists, reported a gun and Japanese<br />

camera were stolen from her husband's<br />

car in front of their home.<br />

Don Shane, Omaha city manager for<br />

Tri-States. breathed a sigh of thanks as<br />

sweltering weather descended on Omaha<br />

for the weekend and the Orpheum's new<br />

air-conditioning system got into operation<br />

just in time—and lines for "Psycho"<br />

extended for blocks . . . Exhibitors on the<br />

Row included George. Phil and Jack<br />

March of Wayne and Vermillion; Sid Metcalf.<br />

Nebraska City; Carl Harriman. Alton,<br />

Al Haals and S. J. Baker, Harlan; Arnold<br />

Johnson. Onawa, and Frank Good. Red<br />

Oak.<br />

TOLEDO—Harold E. Brown has retired<br />

as vice-president of sales for Strong<br />

Electric Corp. but will continue as parttime<br />

consultant, announced Arthur J.<br />

Hatch, president.<br />

My Best Wishes to<br />

Their<br />

Ben Shiyen<br />

and <strong>Boxoffice</strong><br />

on<br />

40th Anniversary<br />

•<br />

JOE LOEFFLER<br />

LOMAC DISTRIBUTING CO.<br />

"Pictures fo Suit Your Neerf*"<br />

72 Glenwood Ave. FE 5-2203<br />

Minneapolis,<br />

Minn.<br />

shirt with the letters "PW" on the back.<br />

Brothers Bert and Clayton Cheevers, Varsity<br />

and State theatres managers, supplied<br />

the explanation, though. It seems<br />

they believed this title (interpreted "poor<br />

worker" if you so wishi was merited as<br />

they and Jancke engaged in a "do-it-yourself"<br />

remodeling job of the store space in<br />

the State Theatre building. So they painted<br />

the letters on Boss Jancke's work shirt.<br />

The store space, formerly occupied by a<br />

jewelry firm, now is a barber shop. Bill<br />

Franks, the new tenant, operated in one<br />

spot for 28 years until the building was<br />

torn down, so Jancke believes the new<br />

adjoining business may be a long-run type.<br />

Two modernistic murals are the decor of<br />

two walls of the men's room at the Varsity<br />

Theatre. Ed Jancke. son of Walter Jancke.<br />

utilized his art major studies at the University<br />

of Nebraska and his leisure time to<br />

paint them. He has a paying job as a city<br />

Red Cross swimming instructor. Ed and his<br />

mother, in turn, are proud of his dad's<br />

latest recognition. Walter Jancke was one<br />

of 30 military and civilian volunteer<br />

workers in the Lincoln Air Force Base<br />

recreation program to be honored at the<br />

base's first volunteer recognition dinner.<br />

Variety of Minnesota<br />

Annual Dinner Sept. 14<br />

MINNEAPOLIS—The Variety Club will<br />

hold its annual contribution dinner<br />

Wednesday, September 14. in the clubrooms<br />

at the Pick-Nicollet Hotel, according<br />

to Tom Burke, chief barker. There will<br />

be cocktails at 6; 30 followed by dinner at<br />

7:30. A new 1960 Cadillac will be given<br />

away. Tickets are $110 and Ben Berger,<br />

president of Berger Amusement Co., Is<br />

the chairman.<br />

It was announced previously that the<br />

club's annual golf tournament will b«<br />

September 9, at Oak Ridge Country Club<br />

in suburban Hopkins. There will be a<br />

luncheon at noon and dinner at 7 pjn.<br />

Oil Swenberger is chairman assisted by<br />

Bob Hazelton, Bob Karatz, Don O'Neil,<br />

John Branton, LeRoy Miller, Harry Levy.<br />

Bill Wood, Forrie Meyers and Gabe<br />

Nathanson.<br />

The clubrooms, which have been closed<br />

for the past two weeks, reopened Monday<br />

the 18th.<br />

Best Wishes From<br />

S. E. HELLER CO.<br />

Northfield, Grand Rapids & Miloca, Minn.<br />

Allied Artists and Rank<br />

Sign Distribution Deal<br />

NEW YORK—Allied Artists International<br />

Corp. has signed a distribution agreement<br />

with the J. Arthur Overseas Film<br />

Distributors covering certain films in Germany,<br />

Austria, Holland and Sweden, according<br />

to Norton V. Ritchey, president.<br />

It extends arrangements made some years<br />

ago covering Germany and Austria.<br />

Rank will handle "Pay or Die," "Bluebeard's<br />

Ten Honeymoons" and "The Purple<br />

Gang" in Sweden, Gtermany and Austria,<br />

and "The Bat" in Holland.<br />

NC-6 BOXOFFICE July 25. 1960


Richard Barkes Buys<br />

McGralh TOP Stock<br />

OMAHA—Richard Barkes has acquired<br />

the interests of Henry and Ray McGrath<br />

in the TOP Advertising Co.<br />

The three men founded the company as<br />

a partnership in 1955 and started in business<br />

at 6004 Pine St. Recently they expanded<br />

the plant and now have offices on<br />

the floor above the plant.<br />

Barkes said he had reorganized the<br />

company as an incorporation. He has been<br />

in the film advertising business for 15<br />

years.<br />

While engaged primarily in theatre advertising,<br />

the company does considerable<br />

printing work in areas outside this field.<br />

The McGraths have not announced future<br />

plans.<br />

Cooper Golden Agers<br />

Total 3,125 in Omaha<br />

OMAHA — The Cooper Foundation's<br />

Golden Age Club program is proving popular<br />

in Omaha, and is constantly on the<br />

increase, according to Tom Freet, the<br />

Cooper city manager. There are now 3,125<br />

members. The club was started a little<br />

over a year ago, and a steady flow of<br />

cards and letters from patrons over 60<br />

thanking the foundation comes into the<br />

office.<br />

'We have given Golden Age cards to people<br />

from the day they turn 60 to some up<br />

to 90," said Jack Klingel, manager of the<br />

State Theatre. "I have as many as ten applicants<br />

a day, and probably average at<br />

least five."<br />

Cooper officials report the favorable<br />

comments are extremely gratifying. Many<br />

point out that pensions make their budgets<br />

very limited for entertainment and that<br />

the reduced price to club members is a<br />

definite help.<br />

Golden Agers ai'e admitted at special<br />

rates of 50 cents or lower, depending on<br />

the theatre admission price. Cards are<br />

good for a year and may be renewed each<br />

year. They are good for admission Sunday<br />

through Saturday, only exceptions being<br />

for special road shows.<br />

The Cooper Golden Age Club is offered<br />

for the foundation's theatres in Oklahoma<br />

City, Okla.; Colorado Springs, Greeley,<br />

Pueblo, Grand Junction, Lincoln and Omaha.<br />

Each member is sent a card on his<br />

birthday. He may present the birthday<br />

card at the boxoffice and bring a guest.<br />

$329,000 in Pensions<br />

HOLLYWOOD—The Motion Picture Industry<br />

Pension Plan paid out $329,000 to<br />

713 retirees during the first six months of<br />

the year, according to a report made by<br />

George Flaherty, chairman. The plan expects<br />

to have about 900 industry retirees<br />

by the end of the year. The total amount<br />

in the plan now exceeds $19,000,000.<br />

Wind Damages Drive-In<br />

CARLYLE, ILL.—The Car-Breeze Drivein<br />

suffered damages estimated at around<br />

$15,000 during a recent electrical storm and<br />

severe wind. The large screen, tower and<br />

fence at the drive-in were blown down.<br />

Howco Back in Kansas City<br />

Under Kroeger Ownership<br />

KANSAS CITY—The Howco exchange<br />

here, inactive since early this year, is<br />

back in business at<br />

the same location,<br />

116 W. 18th, and with<br />

the same telephone<br />

number, Victor 2-<br />

9840. The chief difference<br />

is that the<br />

ownership of the exchange,<br />

as well as<br />

that in St. Louis, has<br />

changed hands.<br />

Now designated as<br />

the Howco Ex-<br />

Bill Kroeger changes of St. Louis<br />

and Kansas City, the<br />

distributorships are owned by W. C. "Bill"<br />

Kroeger in association with Mrs. Muriel<br />

Lawson of St. Louis. Kroeger already is<br />

known here through his numerous trips<br />

to Filmrow as midwest division manager<br />

for the Howco Co., at which time his headquarters<br />

were in Memphis. He now is<br />

headquartered at the Howco St. Louis exchange,<br />

3238 Olive.<br />

Miss Charline Lawson, daughter of Mrs.<br />

Muriel Lawson, is the booker for the exchange<br />

here.<br />

The decision to resume activities in the<br />

Kansas City area, Kroeger said, came<br />

about partly through the acquisition by<br />

Howco of new film product and because<br />

of the unexpectedly eager response in<br />

other areas to the Howco produced film<br />

"Thunder in Carolina," Rory Calhoun<br />

starrer of the "Southern 500" stock car<br />

race at Darlington, S. C.<br />

Vermont Engineers Seek<br />

Public Buildings Code<br />

WOODSTOCK, VT.—A study committee<br />

of the Vermont Society of Engineers has<br />

recommended a state building code "for<br />

use in the design, construction and alteration<br />

of publicly used buildings," including<br />

theatres, in a report presented at the society's<br />

annual meeting here.<br />

The group, headed by William A. Stebbins,<br />

superintendent of the Burlington<br />

Electric Light department, urged the society<br />

to launch a drive to have the proposed<br />

code approved at the 1961 session<br />

of the legislature and to aid the proper<br />

siate agency in establishing standards and<br />

regulations.<br />

Stebbins said his committee agreed that<br />

"there is a need for a means of regulation<br />

of construction and alteration of buildings<br />

used by the public, to insure all requirements<br />

of structural safety and health<br />

are met, in addition to those already<br />

existing relative to fire safety and sanitation."<br />

Larry Market Is Winner<br />

LOS ANGELES—Larry Market, manager<br />

of the United Artists Theatre. Inglewood.<br />

is the winner of the United Artists Theatres<br />

showmanship drive according to announcement<br />

made by Frederick Kunkel.<br />

coast division manager of the circuit. Market<br />

has been with the circuit since 1948.<br />

He will receive as prizes an increase in<br />

s.alary, added vacation and unspecified cash<br />

awards. A new drive will be started by<br />

the company August 1.<br />

$150,000 Airer Open<br />

Near Concord, Calif.<br />

CONCORD, CALIF.—The Concord Automovie,<br />

representing an investment of<br />

$150,000 in the future of motion pictures,<br />

has been opened here by Richard Jeha of<br />

El Sobrante. one of the owners of the<br />

Park Theatre. El Sobrante.<br />

The 800-car drive-in is on Concord avenue,<br />

halfway between the city and Contra<br />

I ;a highway near Buchanan Field. Clit.<br />

Best, who has managed theatres in Santa<br />

osa and Vallejo, is manager of the nc\j<br />

theatre.<br />

The Corncord Automovie is the second<br />

drive-in to be located in this area. The<br />

other is the Motor Movies on Contra Costa<br />

highway in Pleasant Hill.<br />

Variety Barkers Reserving<br />

Seats for European Flight<br />

BOSTON—A deposit has been made<br />

with Air France for a jet airliner to take<br />

members of the Variety Club of New England<br />

to Paris October 15. The return date<br />

is November 5.<br />

James Stoneman of Interstate Theatres<br />

Corp., chairman for the flight project, announced<br />

that July 15 is the deadline for<br />

reservations. He said enough members had<br />

indicated an interest in the flight to lower<br />

the price to $235 per person for the round<br />

trip. Members of other Variety tents are<br />

eligible to make this trip with the New<br />

England group.<br />

CPP Golf Day Aug. 25<br />

TORONTO—The annual motion picture<br />

golf tournament, sponsored by the Canadian<br />

Picture Pioneers will be held Thursday,<br />

August 25. rain or shine, at St. Andrews<br />

Golf and Country Club. A banquet<br />

will climax the day.<br />

Frank H. Fisher, CPP president, reported<br />

Ralph Dale had been appointed<br />

chairman of the golf committee.<br />

SAVE ON REPAIRS<br />

Wf DO THE JOB RIGHT—<br />

& REASONABLY!<br />

Save Moneyl Save Timel Fast, dependable<br />

service. Standard and Super Simplex, Century<br />

and Motiograph Projectors.<br />

Call us onytime.<br />

30 years service to Iowa theatres.<br />

DES MOINES THEATRE SUPPLY<br />

CO.<br />

1121-23 High St. • Oes Moines, Iowa<br />

Phone—CHerry 3-6520.<br />

BOXOFFICE July 25, 1960 NC-7


"Early last niontli I clie«k


1 "gladly"<br />

I<br />

I<br />

I<br />

I<br />

I<br />

CINCINNATI—The<br />

I<br />

I cated<br />

,<br />

rated<br />

1<br />

Volley—Con-Con<br />

I<br />

'Apartment'<br />

! In<br />

'<br />

I<br />

I<br />

;<br />

centage-wise,<br />

, Heights<br />

:<br />

LIMA,<br />

i building<br />

:<br />

$6,500<br />

I<br />

j stand,<br />

I<br />

damaged,<br />

—<br />

—<br />

—<br />

—<br />

ToIIyanna' Launches<br />

New Detroit Policy<br />

DETROIT—A fast business pace was<br />

set here the past week by the<br />

opening of "Pollyanna" at the Mercury<br />

Theatre, the situation's first booking in its<br />

new role as a consistent first-run theatre.<br />

In most first runs the level of business was<br />

quite satisfactory, the anticipated postholiday<br />

slump failing to develop.<br />

(Averoge Is 100)<br />

Adams Bells Are Ringing (MGM) 120<br />

Broadway-Capitol Dinosourus (U-l); S.O.S.<br />

Pacific {U-D no<br />

Fox—The Story of Ruth (20th-Fox), 4th wk. . . 1 00<br />

Madison Con-Con (20th-Fox), 6t+i wk 220<br />

Mercury Poliyonno (BV) 200<br />

Michigan The Aportment (UA); TKc Music<br />

Box Kid (UA), 4th wk 125<br />

Palms Portrait in Black (U-l); Too Soon to<br />

Love (U-l) 135<br />

Irons-Lux Krim Corry On, Nurse (Governor),<br />

4th wk 125<br />

Steals Show<br />

Cleveland<br />

CLEVELAND—People like "The Apart-<br />

ment," as the continued heavy attendance<br />

at the Stillman Theatre for the third<br />

week testified. This film outgrossed, perthe<br />

other popular-priced pic-<br />

'<br />

tares on review at the first-run theatres,<br />

including the heavily advertised "Pollyanna,"<br />

which has all the qualities de-<br />

|manded by groups for family entertainiment<br />

but did not draw the expected famiily<br />

support.<br />

Allen Poliyonno (BV) 95<br />

Art Lesson in Love (Janus) 95<br />

Hippodrome Portrait in Block (U-l), 4th wk. ..115<br />

'Ohio Ben-Hur (MGM), 25th wk 120<br />

Palace Con-Con (20th-Fox), 8th wk 95<br />

State Bells Are Ringing (MGM), 3rd wk 80<br />

Stillman ^The Apartment (UA), 5th wk 135<br />

[Fryer Causes $6,500 Fire<br />

OHIO—Fire in the concession<br />

at the Gloria Drive-In Theatre,<br />

jon the old U.S. 25 near here, caused about<br />

damage. The blaze started in a<br />

deep-fat fryer which had overheated. The<br />

Iftre was confined mostly to the concession<br />

and the projection booth was not<br />

so the fUm program went on as<br />

'Scheduled.<br />

Huge L500-Car Miracle<br />

Opened in Pontiac by E, L Samuels<br />

Allen S. Warth Appeal<br />

Turned Down at Dayton<br />

DAYTON—Second district court of appeals<br />

has turned down the appeal of former<br />

Art Theatre Manager Allen S. Warth,<br />

now in a similar post in New York City,<br />

from a conviction for exhibiting an obscene<br />

motion picture, "The Lovers," at the<br />

Dayton house Nov. 21, 1959. The case was<br />

tried before Judge Emmett J. Jackson in<br />

Dayton municipal com-t, and Warth was<br />

convicted by a jury.<br />

In filing for an appeal, counsel for<br />

Warth claimed the court lacked jurisdiction,<br />

and that the fUm, which had been<br />

approved for distribution in the United<br />

States, was judged not obscene by the<br />

Bureau of Customs. In a decision written<br />

by Judge Joseph D. Kerns, in which Judge<br />

Calvin Crawford and William C. Wise-<br />

1<br />

Cincinnati Thrives<br />

On Class Films<br />

quality of local film<br />

fare the past week is indicated by the "A"<br />

ratings given five films and the "B" man concurred, the<br />

ratcourt<br />

ruled, "Where a<br />

ings given four other films<br />

conflict exists<br />

at first-run<br />

between federal law and<br />

houses by local newspaper state legislation,<br />

critics. That the<br />

the former takes precedence.<br />

No quality<br />

public appreciates the high conflict exists<br />

of the<br />

here. The state<br />

motion pictures being screened<br />

statute in no way<br />

is indiimposes<br />

a burden or<br />

by the fact that<br />

interferences<br />

all of them were<br />

with federal legislation."<br />

at 100 or better, with "Ben-Hur"<br />

The court was of the<br />

in<br />

opinion that Congress<br />

its 18th week at the Capitol continuing<br />

did not intend to interfere<br />

to<br />

with the<br />

do top business because<br />

police<br />

of the almost<br />

power of the states by delegating to<br />

daily special screenings<br />

the<br />

to accommodate<br />

Bureau of Customs authority to make<br />

the many busloads of out-of-town viewers.<br />

Albee The Apartment (UA) 190<br />

Capitol Ben-Hur (MGM), 18th wk 300<br />

[Esquire<br />

'*!


|<br />

$100,000 Remodeling of Madison<br />

Lifts Spirit of Detroit Industry<br />

DETROIT— ExU-nsive remodeling of<br />

the<br />

Madison Theatre at a cost well over $100,-<br />

000 was completed by United Detroit Theatres<br />

prior to its recent opening of the<br />

roadshow engagement of "Can-Can." The<br />

UDT house is around 45 years old, one<br />

of the oldest first-i-un theatres in the city,<br />

and its extensive rcconstiaiction is evidence<br />

of the faith of a major operating<br />

company in the future of screen show business<br />

in downtown Detroit.<br />

Woodrow R. Fraught. UDT president,<br />

said that "little remains of the old Madison<br />

Theatre except the original shell and<br />

its fine reputation for showing the best<br />

In motion pictures."<br />

In the remodeling program, French<br />

Congratulations<br />

BEN SHLYEN<br />

and<br />

HAL REVES<br />

THEATRE<br />

LOU MITCHELL<br />

from<br />

MITCHELL<br />

SERVICE<br />

to<br />

DEL RITTER<br />

Best of Luck<br />

My Friend<br />

Ben<br />

and his local Representative<br />

Hal<br />

Reves<br />

PHYILIS AND AL DEZEL<br />

Surf and Coronet Theatres<br />

marble facades replaced the old red formica<br />

front. The exterior boxoffice was<br />

removed and replaced by glass doors. A<br />

special boxoffice for reserved-seat sales in<br />

the outer lobby also was removed. These<br />

were replaced by a completely portable<br />

counter-type boxoffice setup, which is designed<br />

for efficient handling of roadshow<br />

ticket sales while giving an air of spaciousness<br />

to the lobby.<br />

The lobby now is finished in gold-covered<br />

walls, relieved by scarlet tapestry<br />

panels. Burnished gold fixtures and hardware<br />

with a note of simple elegance complete<br />

the new decorative scheme.<br />

The theatre has installed a luxurious<br />

new cai-peting of scarlet and maroon with<br />

a gold motif. New seating of two-tone<br />

nylon upholstery with inner spring seats<br />

and backs has been installed. The seats<br />

and rows have been spaced farther apart<br />

than in any other Detroit theatre, although<br />

this new spacing reduces the Madison capacity<br />

by 100 seats.<br />

The old refreshment stand in the lobby<br />

has been replaced by a new unit conveniently<br />

located in the foyer, in a recessed<br />

area projecting into the back of<br />

the auditorium. The rear wall has a "Can-<br />

Can" design wallpaper in soft tones of<br />

beige, rose and gold. Overhead lighting is<br />

provided by 140 feet of fine mesh eggcrate<br />

type fluorescent ijistallation. The<br />

canopy is bordered by wrought iron. Modern<br />

type counters of formica with a walnut<br />

finish are used. The concession stand is<br />

designed for maximum convenience and<br />

accessibility and for pleasing appearance.<br />

A new 54x24-foot screen plus new projection<br />

equipment completes the renovation<br />

changes.<br />

The house is an unusual planned blendins<br />

of the old and the new. The older<br />

period atmosphere of the original architecture<br />

of World War I period has been<br />

partly retained "to convey the feeling of<br />

friendly comfort and dignified luxury,"<br />

while the newer decoration is in a modern<br />

style.<br />

The theme of the Madison remodeling<br />

program is being exploited as the "New<br />

for You" theatre.<br />

'Dinosaurus' Promotion<br />

DETROIT—Circus atmosphere, complete<br />

with clowns and balloons, was used to<br />

boost matinee business for "Dinosaurus" at<br />

the Broadway-Capitol Theatre. Arrangements<br />

were made by Manager Richard<br />

Sklucki and Universal exploiteer David J.<br />

Kane for giveaways of "Dinosaurus" balloons<br />

to all youngsters attending the Friday<br />

and Saturday 11 a.m. matinees. In<br />

addition, a personal appearance was made<br />

by a popular local television personality<br />

known to the kids as Skatey the Clown,<br />

Dr. Barbara Moore's Views<br />

Of U. S. Films Praised<br />

DETROIT— "Its later than Hollywood<br />

thinks," Helen Bower, film critic of the<br />

Detroit Free Press, said in exhorting producers<br />

to give heed to the comments of<br />

the walking Dr. Barbara Moore on the<br />

image of America given by motion picturts.<br />

"Dow-n the years as a movie critic, I<br />

have seen plenty of pictures that give a<br />

wrong idea of America and Americans t«<br />

moviegoers like Dr. Moore in other countries,"<br />

Miss Bower wrote.<br />

She cited earlier articles criticizing the<br />

same aspect of films, noting that, "Standards<br />

of luxurious livin'; that few Americans<br />

can afford and shallow superficial<br />

behavior patterns as shown on the screen<br />

give a mistaken idea that has done us no<br />

good."<br />

Miss Bower cited "The Mountain Road"<br />

as giving "a thoroughly damaging and<br />

defeatist picture of an American in command."<br />

"In addition to misleading others about<br />

Americans as themselves, some movies, unintentionally,<br />

I'm sure, present an appalling<br />

picture of our attitude toward others,"<br />

she concluded.<br />

Five Trustees Organizing<br />

Detroit Booth Pensions<br />

DETROIT—Temporary trustees for the<br />

new exhibitor-paid pension fund for Detroit<br />

projectionists have met and are<br />

setting up details of organization for the<br />

unique new project. Named as trustees are<br />

David Newman, counsel for Cooperative<br />

Theatres, and C. E. O'Bryan, supen'isor.<br />

United Detroit Theatres, for the exhibitors;<br />

President Dwight F. Erskine and<br />

Carroll M. Gates for the union. They have<br />

selected attorney Raymond J. Meurer, formerly<br />

part owner of the Lone Ranger, as<br />

the fifth impartial trustee.<br />

These<br />

'<br />

trustees will serve until the new<br />

pension plan is approved by the Internal<br />

Revenue Service, when permanent appointments<br />

will be made.<br />

Tent 27 Chooses August 9<br />

For Grand Rapids Outing<br />

DETROIT—Tent 27, Variety Club, will<br />

hold its annual golf outing Tuesday, August<br />

9, at Green Ridge Country Club,<br />

Grand Rapids, according to an announcement<br />

by Jack D. Locks, chief barker. The<br />

event will include an array of golf, prizes,<br />

swimming "and good food," Loeks said.<br />

Committeemen for the golf outing include:<br />

cochairmen on arrangements, Clive<br />

R. Waxman, Independent Exhibitors Theatre<br />

Service, and Phil Osterhous, Osterhous<br />

Dance Studio: anangements. Joseph<br />

Busic, manager of Our Theatre: prizes.<br />

Prank Thomas, Belt Line and Plainfield<br />

drive-ins; golf. Bill Roh, television producer.<br />

SMALL OFFICE OR DESK SPACE TO RENT<br />

In Heart of Detroit—Close to Major Theatre Offices— Prestige Location<br />

Contact BOXOFFICE, 906 Fox Theatre BIdg., Derroir 1, Mich. Phone WOodword 2-1144.<br />

King Pays 5% Stock<br />

LOS ANGELES — King Brothers Productions<br />

has declared a 5 per cent stock<br />

dividend, payable August 31 to stockholders<br />

of record July 30. In six consecutive<br />

years, the company has paid eight dividends.<br />

Latest production of King Bros,<br />

is "Gorgo," for distribution by MGM.<br />

ME-2 BOXOFFICE July 25, 1960


A<br />

\ Ht.Sfk^"' '"^^Z*^ 6RE»1 *'!<br />

/^^.?^iP^^^-<br />

V' -><br />

AMERICAN INTERNATIONAL presents<br />

wMOOREdebraPAGET Staffing<br />

II<br />

must I die?<br />

Ihe true story of a girl on death row!<br />

DCDT CDCCn Direcled by Screenplay by Eieculive Producer "<br />

tn'rinEDLRl •<br />

iRllU ROYDELRUTH' GEORGE WATERS and RICHARD BERNSTEIN RICHARD B.DUCKETT<br />

Priced by •<br />

RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION<br />

•<br />

AN AMERICAN-INTERNATIONAL PICTURE<br />

/^<br />

:ONTACT YOUR .Ji/nanlaarL,<br />

fnXiBnnatioriaL<br />

REALART PICTURES<br />

JAY M. GOLDBERG<br />

SELMA G. BLACHSCHLEGER<br />

1632 Central Parkway<br />

CINCINNATI 10, OHIO<br />

ALLIED FILM EXCHANGE<br />

JACK ZIDE<br />

2310 Cass Aveoue<br />

DETROIT 1, MICHIGAN<br />

IMPERIAL PICTURE CO.<br />

RUDY NORTON<br />

2108 Payne Avenue<br />

CLEVELAND 14, OHIO


. . David<br />

. . Erland<br />

. .<br />

. . . Robert<br />

. . . Morrie<br />

. . Columbia<br />

. . Art<br />

. . President<br />

d<br />

DETROIT<br />

T E. "Eddie" Fontaine, whom the real oldtinu'is<br />

will recall from his days with<br />

the Paramount exchange here and who is<br />

now assistant nianaper at Washington for<br />

United Artists, is being honored by a dinner<br />

at Pittsburgh on his 50th anniversary<br />

in Pittsburgh. Three Detroit veterans are<br />

on the spon.soring committee — H. E.<br />

Stuckey of Butterfleld. Carl Buermele of<br />

General Theatre Service and John Himmelein.<br />

independent booker. Edward Bigley,<br />

former UA salesman here and now<br />

Washington chief, is also on the committee.<br />

Paramount's Jack Thompson, longtime<br />

president of the Colosseum of Motion Pic-<br />

OUISTANOING CRAFTSMANSHIP (SHIP AND ENGINEERING<br />

DETROIT POPCORN CO.<br />

REAOY-TO-EAT POPPED CORN<br />

Corn • Seasoning - Boxes - Salt<br />

^ulutin 9<br />

ture Salesmen, reports all quiet on that<br />

organization front .<br />

W. Gleason<br />

lias closed the Maple Theatre at Maple<br />

Rapids . . William Lyon is taking over<br />

.<br />

personal booking of his Temple Theatre<br />

at East Jordan . . . Bernard Schlussel.<br />

whose Farnum Theatre in Hamtramck has<br />

been closed Wednesdays, will also remain<br />

dark on Mondays and Tuesdays . . . W.<br />

H. Storl's Milan Theatre at Milan is now<br />

on two changes a week.<br />

Harley J. Ennest's Posen Theatre at<br />

Posen. closed several months, is being dismantled,<br />

ending what has been one of the<br />

outstanding operations in northern Michigan<br />

. J. Kane is working on the<br />

world premiere of "Confidential" on<br />

August 5 at the Broadway-Capitol .<br />

Bob McNabb reports that Bud Harris'<br />

Commerce Drive-In did very well with the<br />

first general release of "South Pacific"<br />

in the state at popular prices.<br />

Clarence Berthiamue. MOM booker, left<br />

with his famUy for a vacation in Massa-<br />

PAUL FIELD<br />

Sales Counseior<br />

PARK N/W CO.<br />

14000 W. 7 Mile Rd.<br />

Detroit<br />

Dlomond 1-8000<br />

BOXOFFICE and BEN SHLYEN<br />

on their 40th Anniversary<br />

and<br />

HAVILAND F. REVES<br />

DETROIT EDITOR—<br />

for truthful reporting through the years!<br />

UNITED DETROIT THEATRES<br />

COMET<br />

MERCURY<br />

LINCOLN<br />

CONTINENTAL<br />

chusetts . . . Harold Morrison, Warner<br />

sales manager, is going into the w^oods<br />

near Kalkaska for a vacation<br />

bara Salzman reports that "PoUyanna"<br />

opened to excellent business at the Mercury<br />

booker Harvey Trombley<br />

has been vacationing in northern<br />

Michigan Narlock of the Empire<br />

.<br />

Theatre. Bay City, is opening the new 50-<br />

room Empire Motel next door to join his<br />

Empire Bowling Alley. Empire Steak House<br />

and Empire Bar.<br />

Dianne Kaplan, daughter of Dave Kaplan.<br />

Theatrical Advertising owner, was<br />

married July 9 to John Beleutz. Both were<br />

June graduates of Eastern Michigan University<br />

and will be teaching in Detroit<br />

Cicci. son of Tony Ticci. supervisor<br />

of the Schulte Theatres, is a proud<br />

father for the first time—the newcomer<br />

. . . David Ladd, 13-<br />

is Robert Anthony<br />

year-old star of "Raymie," and producer<br />

A. C. Lyles made a personal appearance<br />

tour of the state for Allied Artists.<br />

Sue Harper, cashier at the Midtown. is<br />

pinch-hitting as secretary at Allied Theatres<br />

office for Josephine Smits, who was i<br />

vacationing in an undisclosed small town<br />

Weinstein of UA reports a<br />

record-breaking television saturation campaign<br />

upstate on "Macumba Love" to "fantastic"<br />

grosses .<br />

Milton London<br />

advises that directors of Allied Tlieatres<br />

will "vacation" this month—with the<br />

next board meeting to be held in August<br />

.. . Bay City has taken options on the<br />

Washington Theatre—formerly the Opera<br />

House—for razing and replacement b.v a<br />

parking lot . . . John Kenny, salesman for<br />

National Theatre Supply, has moved out of<br />

Wayne.<br />

Difficulties over advertising of "I Passed<br />

for White" in other cities brought only a<br />

reaction of surprise here. The film played<br />

a week at the Palms-State and then moved<br />

to the Broadway Capitol, both top first<br />

run houses, back in May. and is due to<br />

open in August at second runs. "We had<br />

no difficulty w^hatever when It played first<br />

run." Nathan D. Levin, Allied Artists manager<br />

confirmed. "There were no adverae<br />

criticism, no repercussions, no difficulty<br />

with the censor bureau whatever—not one<br />

inch of picture or dialog was cut."<br />

The Maple City Drlve-In at Charlotte<br />

lost two nights of business as a result ol<br />

heavy winds. The Albion Drive-In operated<br />

on standby power for two nights when<br />

regular lines were blown down. Ernie<br />

Chrysler. AA salesman, reported full-grown<br />

trees were blown down in the Battle Creek-<br />

Grand Rapids area. Heavy rains here the<br />

same night killed off theatre patronage.<br />

Connecticut House Growing<br />

HARTFORD—The Connecticut house of<br />

representatives is likely to reach a record<br />

of 287 members as the result of eight<br />

towns topping the 5,000 population figure<br />

in the present census.<br />

Congratulations to Ben Shiyen and <strong>Boxoffice</strong><br />

and to H. F. Reves, Detroit's very fine representative,<br />

for a v^onderful service to the Motion Picture Industry.<br />

Alex, Max, and Howard Schreiber, Los Angeles, Calif.<br />

THE<br />

BIG COMBINATIONS<br />

COME FROM<br />

Allied Film Exchange Imperial Pictures<br />

2310 Con Ave.<br />

2108 Poyne Ave.<br />

Detroit, Mich.<br />

Ctevelond, Ohio<br />

ME-4<br />

BOXOFFICE<br />

July 25, 1960


'<br />

owned<br />

j<br />

'<br />

sheets<br />

I Zide<br />

i<br />

range<br />

i<br />

'<br />

1 DETROIT—Evidence<br />

I<br />

by<br />

I<br />

run<br />

I<br />

Detroit Fox Building<br />

Is New Allied Home<br />

DETROIT—The Allied Film Exchange,<br />

by Jack Zide, and the only independent<br />

film exchange still left in the<br />

central business district, has moved from<br />

the Film Exchange Building to the Fox<br />

Theatre Building. This leaves three whole<br />

floors of the 35-year-old Pilmrow headquarters<br />

virtually vacant—the fifth and<br />

sixth floors are now empty, while only the<br />

screening room and the building office still<br />

remain on the seventh floor. Only three<br />

exchanges ai-e left in the building—MGM,<br />

Warner Bros., and Columbia.<br />

Zide, after moving into his new office,<br />

contemplated the huge sloping roof of the<br />

6,000-seat Fox Theatre, located beneath<br />

his office windows, and promptly announced<br />

he would ti-y to rent it for 24-<br />

for the trade. The big expanse,<br />

although invisible to the general public,<br />

would be very visible to offices in the Fox<br />

[Theatre Building, where offices of various<br />

I<br />

circuits and booking groups are located.<br />

figured he might be able to ar-<br />

a true promotion deal for the adivertising<br />

space on the roof by swapping<br />

;film rentals with the management of the<br />

jFox Theatre.<br />

Jack Armstrong Circuit<br />

Adds Bellevue State<br />

DETROIT—The State Theatre at Bellevue,<br />

Ohio, is being given up by Northio<br />

Theatres Coi-p., American Broadcasting-<br />

Paramount Theatres affiliate, according to<br />

word from Woodrow R. Fraught, vicepresident<br />

and general manager. Fraught is<br />

also president of United Detroit Theatres,<br />

and directs Northio operations from his<br />

Detroit office.<br />

Jack Armstrong, operator of a 23-theatre<br />

circuit in northwestern Ohio, is taking<br />

over the State.<br />

Northio will continue to operate six theatres—Paramount,<br />

Fremont; Paramount<br />

and Court, Hamilton; Palace, Marion;<br />

Paramount, Middletown, and the Kentucky<br />

in Danville. Ky.<br />

Features Hi-Fi Concert<br />

DANBURY. CONN.—John Scanlon sr.,<br />

Danbury city manager for Stanley Warner<br />

Theatres, featured a half-hour hi-fi<br />

musical concert prior to performances of<br />

a revival of "The Ten Commandments."<br />

Allied Circuit Files<br />

Supreme Court Appeal<br />

DETROIT—An appeal was filed with the<br />

Michigan Supreme Court by David Newman,<br />

counsel for Allied Theatres of Michigan<br />

against the recent adverse decision of<br />

Wayne County circuit judge George Bowles<br />

in the air conditioning fee case. The lower<br />

court upheld an annual charge of $7.50<br />

per ton of refrigeration capacity imposed<br />

upon theatres and any other users of nonrecirculating<br />

type air conditioning systems<br />

by the Detroit Board of Water Commissioners.<br />

Newman's appeal is based primarily<br />

upon the contention that such air conditioning<br />

use is not a proper classification<br />

for a demand charge and that a specific<br />

use out of many summertime uses should<br />

not be selected for a special charge. It is<br />

claimed that water for sprinkling of lawns<br />

and golf courses and for swimming pools<br />

constitutes similar uses, but no special fee<br />

is imposed.<br />

[Three Mideast Openings<br />

Set for 'Confidential'<br />

NEW YORK—"College Confidential" has<br />

.been scheduled by Universal-International<br />

for its world premiere at the Broadway-<br />

I Capitol Theatre in Detroit August 5,<br />

'launching an area satm-ation of openings.<br />

Saturation opemngs out of Cincinnati Aug-<br />

[ust 10 and out of Indianapolis August 17<br />

I will follow, according to Henry H. Martin,<br />

vice-president and general sales manager.<br />

The Detroit promotion will be handled<br />

by Philip Gerard, eastern advertising and<br />

publicity director, with Amike Vogel, who<br />

has been headquartering in San Francisco,<br />

and Milton Watt, who worked on the production.<br />

Gerard also said that Robert<br />

,Zanger will handle the Detroit campaign<br />

and Duke Hlckey will be In Cincinnati and<br />

Gene Secunda in Indianapolis.<br />

Stars and featured personalities from<br />

,the Albert Zugsmith production will pariticipate<br />

in the openings.<br />

I'Terrace' to Outlying Spot<br />

For Detroit First Run<br />

that the Mercury<br />

in the northeast part of the city, operated<br />

Richard Sloan, will continue as a first<br />

in competition with downtown the-<br />

;atres was added by the booking of 20th-<br />

;Pox's "Prom the Terrace," to open following<br />

the cm-rent engagement of "PoUyjanna."<br />

The latter is playing at $1.49 adults,<br />

50 cents children, and is expected to run<br />

ifive to six weeks or more, according to<br />

iHy Bloom, manager.<br />

The Mercury has operated on a third<br />

irun basis, or sometimes second run, but<br />

|broke precedent some three years ago with<br />

la first run of "The Friendly Persuasion."<br />

Then last fall Sloan captured the roadshow<br />

langagement of "Porgy and Bess." and sub-<br />

•sequently played the holdover first run of<br />

I'Solomon and Sheba," which had opened<br />

idowntown at the United Artists.<br />

(^onaratuiaiilond<br />

f<br />

BOXOFFICE<br />

On Your<br />

40th Birthday<br />

Congratulations to<br />

BEN SHLYEN<br />

and<br />

W. S. Buttertield Theatres, Inc.<br />

BOXOFFICE<br />

from<br />

COMMUNITY THEATRES<br />

DETROIT<br />

i<br />

IJOXOFFICE<br />

July 25, 1960<br />

ME-5


. . E.<br />

. . Wally<br />

. . Moving<br />

—<br />

'<br />

C I N C I N N AT I<br />

Tack Haynes, general manager of Shor<br />

Theatres, has announced the following<br />

managerial changes; Oden R. Owens formerly<br />

at the art Esquire, to the downtown<br />

Keith, succeeding Robert McKinley, who<br />

becomes city manager in Hamilton for the<br />

Shor Ramona and Valley drive-ins. and<br />

All.m Warth. former owner of the Art.<br />

D.-'yton. to the Esquire.<br />

Oldtimers along Filmrow are welcoming<br />

back Ralph Kinsler. a former Warner<br />

manager here, who sold his soft-drink<br />

business in California in mid-July and returned<br />

to this city . M. Booth, former<br />

MGM manager here and now retired,<br />

is sailing in early August for an extended<br />

vacation in Ireland . Morgenthal.<br />

UA booker, has a daughter. Kimberly<br />

Marie, born July 10.<br />

Following a trial, a municipal court jury<br />

was unable to agree on a police charge<br />

that the game of Wahoo. played at the<br />

Congratulations<br />

Try Us Next Time<br />

1327 S. Wobofh, CHICAGO<br />

to<br />

BOXOFFICE<br />

TOC Booking Agency<br />

Cincinnati, Ohio<br />

Ferguson Hills Drive-In. is a scheme of<br />

chance ... A police recruit was discharged<br />

last week for using his badge in an attempt<br />

to gain free admission to a drivein<br />

.. . After having owned and operated<br />

the 750-seat neighborhood Imperial since<br />

1930. F. W. Huss jr.. closed the theatre<br />

Sunday night il7).<br />

Clayton Pantages, Albany manager for<br />

20th-Fox. was in as a representative of<br />

Glenn Norris. general sales manager, to<br />

promote the company's upcoming motion<br />

pictures. Also in were exhibitors J. J. Shinbach<br />

of Chicago, owner of In-Town Drivein.<br />

Columbus: Lou K. Sher and Frank<br />

Yassenoff. both of Columbus; William<br />

Goldcamp, Portsmouth; Wally Allen.<br />

Chakeres circuit. Springfield; Fred Mays.<br />

Carrollton, Ky.; Walter Wyrick. Carlisle.<br />

Ky; W. B. Hannah. South Shore. Ky.;<br />

James Rogers. Huntington, W. Va., and<br />

Charles Sugarman. Parkersburg, W. Va.<br />

Recent vacationers have included Morton<br />

Perlman. Columbia city salesman;<br />

Helen Winkler. Warner cashier: Dorthea<br />

Lang. MGM assistant cashier; David<br />

Schreiber. U-I head shipper, and clerks<br />

Pay Humphrey. Paramount, and Jane<br />

Chris. 20th-Fox . here and there<br />

were Jack Pinberg. UA manager, and<br />

Frank Schreiber. U-I manager, to Springfield,<br />

and William Brower. Buena Vista<br />

manager, to West Virginia and Kentucky.<br />

Exhibitor Presents Bicycle<br />

POSTORIA. OHIO—C. V. Mitchell, manager<br />

of the State Theatre, recently made<br />

the presentation of a bicycle to Steve<br />

Weimerskirch. son of Mr. and Mrs. Ralph<br />

Weimerskirch, who won the bicycle rodeo<br />

sponsored by the Postoria Recreation department.<br />

The bicycle was donated by<br />

A. K. Davis, owner of the Davis Bicycle<br />

Shop.<br />

COMPLETE THEATRE and DRIVE-IN EQUIPMENT<br />

Simplex X-L Mechanisms<br />

Simplex X-L Sound Systems<br />

Simplex In-A-Car Speakers<br />

Excellite Lamps<br />

Hertner Generators<br />

Rectifiers<br />

Walker Screens<br />

American Bodiform Chairs<br />

Alexander Smith Carpet<br />

Bevelite Marquee Letters<br />

NATIONAL THEATRE SUPPLY CO.<br />

1637 Central Parkway Phone MAin 1-6580 Cincinnati, Ohio<br />

M. H. Fritchle Retires<br />

From Cleveland NTS<br />

CLEVELAND — M. H. Fritchle. who<br />

joined National Theatre Supply Co. in<br />

1927 as a shipping clerk in its newly<br />

opened Detroit office, is retiring 33 years<br />

later from the same company, whose<br />

Cleveland office he has managed since<br />

June 1958.<br />

All of the 33 years were not spent with<br />

National Theatre Supply. Not long after<br />

joining the Detroit branch. Fritchle was<br />

promoted to salesman, and held that post<br />

,<br />

ten years, when he was transferred to the<br />

Cleveland NTS office under Manager Lou<br />

Walters. Then Fritchle left NTS to join a<br />

competitor, the Oliver Theatre Supply Co.,<br />

owned by Leroy Langford. When Langford<br />

died in 1945. Fritchle, in as.sociation with<br />

the Per.se brothers of New York, acquired<br />

the Oliver company. Fritchle came back<br />

to NTS in June 1958 when NTS purchased<br />

the company and added Fritchle. his<br />

salesman. Nick Lubich and his secretar>'<br />

Helen Albertson. Lubich recently left the<br />

company to become a partner with Arnold<br />

Weiss in the Ohio Theatre Supply Co.<br />

Fritch. as he is familiarly known in the<br />

trade, has no plans for the future except<br />

to take an extended vacation with his wife<br />

Emily.<br />

Fritchle's successor as manager of the<br />

Cleveland office. Miles H. Mutchler, was<br />

born the year the company was formed<br />

April 26. 1926. He grew up in Los Angeles,<br />

attended high school in Meadville. Pa.,<br />

and in 1949 was graduated from Meadville's<br />

Allegheny College where he met his<br />

future wife. Betty Masek. daughter of the<br />

NTS Cleveland manager from 1945 to<br />

1957. Mutchler joined the NTS family in<br />

1951.<br />

Price Differential Points<br />

Up Patronage Differences<br />

CUYAHOGA FALLS. OHIO—There are<br />

status-seekers among theatregoers as well<br />

as among business executives and suburbanites,<br />

according to Louis Horwitz of<br />

the Washington circuit, which includes<br />

the de luxe State Theatre here.<br />

•<br />

Last year the State played a highly suecessful<br />

nine-week engagement of "South<br />

Pacific" first run in the area at $1.50 top.<br />

The picture played almost exclusively to<br />

an executive-type clientele. The men In<br />

Ivy League suits and women dressed In<br />

high fashion came to the theatre in high<br />

priced cars.<br />

Recently the state opened a repeat engagement<br />

of "South Pacific" at popular<br />

prices.<br />

"The first week of the engagement, we<br />

played to 25 per cent more people than<br />

during any one week of the original engagement."<br />

said Horwitz. "Our top price<br />

was 90 cents. It was interesting to note<br />

that our audiences changed with oui- price<br />

scale. Where we obviously played to executives<br />

at $1.50. we were not quite as obviously<br />

playing to the salaried classes,<br />

people who budget their money and to<br />

whom the saving of 60 cents from last<br />

year's $1.50 high was important. Also their<br />

dress was less formal. They came in tieless<br />

sport shirts and sun dresses. But the<br />

important thing is they came to the State<br />

in large numbers to see 'South Pacific.'"<br />

ME-6 BOXOFTICE July 25. 1960


:<br />

COLUMBUS—The<br />

'<br />

dependent<br />

I The<br />

j<br />

All<br />

I<br />

"This<br />

j<br />

DETROIT—A<br />

j<br />

Elliott,<br />

i<br />

NEW<br />

—<br />

iOhio Session to Stress<br />

Money-Making Ideas<br />

convention of the In-<br />

Theatre Owners of Ohio, to be<br />

,held October 11-13 at the Neil House here,<br />

Iwill be a "merchandising convention" designed<br />

to "put bucks in your pocket," said<br />

!Ken Prickett, executive secretary, in a<br />

^bulletin to members.<br />

session starting at 9 a.m. Wednesday.<br />

October 12, will be concerned with<br />

equipment, including the newest types of<br />

projection, the development of new transiistor<br />

sound and other types of newer and<br />

'better theatre equipment. Description of<br />

,the adaptability of the new developments<br />

jin this area will be given by men who are<br />

(experts in their field.<br />

At the Wednesday afternoon session<br />

ithere will be speakers on concession merichandising,<br />

including representatives from<br />

the automatic vending industries, candy<br />

Icompanies and popcorn and buttered corn<br />

producers. Tips from these merchandising<br />

experts "should be of great value as well<br />

las interest," said Prickett.<br />

of Thursday will be given over to<br />

ipicture-marketing discussions.<br />

will give you definite information<br />

ian forthcoming pictures by the production<br />

ioompanies and means and methods for<br />

jmerchandising those pictures," said PrickiJtt.<br />

"This entire convention is a merchanjlising<br />

convention, set up for one reason<br />

:o put added bucks in your pocket."<br />

ifack Elliott<br />

Establishes<br />

Industrial Film Company<br />

new firm for the produc-<br />

|;ion of industrial motion pictures is being<br />

i.'stablished by Jack Elliott under the name<br />

!)f Jack Elliott Productions, with offices<br />

In New York City and Las Vegas as well<br />

Detroit.<br />

lis<br />

formerly a song writer with a<br />

j;creen Oscar to his credit, has been na-<br />

[ional creative director for W. B. Doner<br />

|md Co., national advertising agency, for<br />

past two years. The new firm will also<br />

j.he<br />

broduce radio -TV commercials and have<br />

jm operational tie-up in Paris.<br />

Memory of Theatreman Samuel Pike<br />

Stirred by Grand Opera House Fire<br />

CINCINNATI—Memories of a famed local<br />

theatre builder and promoter of a<br />

century ago were sharply revived recently<br />

when the ancient Grand Opera House in<br />

New York City was destroyed in a spectacular<br />

fire. The house was built 92 years<br />

ago by Samuel N. Pike of this city, who<br />

had made a fortune in the liquor business.<br />

Pike named the five-story marble structure<br />

Pike's Opera House, but he sold it a year<br />

later to financiers Jay Gould and James<br />

Pisk jr.<br />

After the turn of the century, the house<br />

was used for a variety of live and film<br />

entertainment and in later years had been<br />

operated as an RKO second-run and<br />

double feature house. It had been scheduled<br />

for early replacement by a housing<br />

project.<br />

Prior to his New York City activity,<br />

"^ike had erected the elegant Pike's Opera<br />

House here in 1856 in honor of the famed<br />

Swedish soprano, Jenny Lind. Because of<br />

an enormous dome and magnificent decorations,<br />

it was described as the most<br />

sumptuous theatre in this country.<br />

Ten years later, the house was destroyed<br />

in a fire that was described as "on a scale<br />

as grand as the building's." In 1890, Pike's<br />

Opera House was rebuilt on an even more<br />

elaborate scale, but this version was destroyed<br />

by fire in 1903 with a loss of nearly<br />

$2,000,000.<br />

Today, the name of Samuel N. Pike has<br />

become a local theatrical legend, being<br />

mentioned frequently in newspaper references<br />

to this city's past theatrical glories.<br />

Quite naturally, columns of space in the<br />

local newspapers were devoted to stories<br />

and pictures of the New York City fire and<br />

to Pike's spectacular theatrical exploits of<br />

more than a century ago.<br />

The last of the Pike fires likewise caused<br />

widespread comment and reminiscing<br />

along Pilmrow. Only a handful of the<br />

present occupants of Pilmrow offices remember<br />

the Pike era, but everyone today<br />

lives in the reflected glory of the tremendous<br />

influence Pike exerted in this<br />

city's theatrical history—even though motion<br />

pictures were in their infancy when<br />

the last local Pike's Opera House was consumed<br />

by fire more than 50 years ago.<br />

Max Mink Tries New Sales<br />

Plan for Roadshow Film<br />

CLEVELAND—Max Mink, managing director<br />

of the de luxe Palace Theatre, may<br />

have created a new pattern in roadshow<br />

campaigns when he started an office building<br />

campaign during his sixth week of<br />

playing 20th-Fox's "Can-Can."<br />

Mink's first tie-up was with the Keith<br />

Building management, offering a ten per<br />

cent discount from the boxoffice scale to<br />

groups of the Keith Building employes who<br />

applied for tickets through the building<br />

manager's office. A notice to acquaint tenants<br />

and employes of the plan was placed<br />

in the Keith lobby.<br />

While group ticket-selling at discount<br />

prices in industrial plants is a common<br />

pi-actice, this is believed to be the first<br />

time the plan has been offered to office<br />

building employe groups.<br />

Best Wishes to<br />

BOXOFFICE<br />

Frank L. Weitzel Booking Service<br />

Cincinnati, Ohio<br />

Drive-In Manager Dies<br />

ji'ormGr<br />

COVINGTON, KY.—James M. Day, 46,<br />

[ormer manager of the Dixie Gardens<br />

prive-In at Lookout Heights, died recently<br />

[it his home in English Woods. He was<br />

Assistant manager of the Kissel Bros.<br />

[imusement Park, Colerain Township. Surlivors<br />

are his wife Margaret, three daughers<br />

and three sons.<br />

Installs Air Conditioning<br />

HAVEN—Albert M. Pickus, owner<br />

if the Stratford Theatre. Stratford, and<br />

LjreeuiInad 9'<br />

to<br />

<strong>Boxoffice</strong><br />

|?OA president, has installed a new air<br />

onditioning unit at his theatre.<br />

Realart<br />

Pictures of Cincinnati<br />

Congratulations to<br />

BOXOFFICE<br />

Lahmann Film Service<br />

Cincinnati, Ohio<br />

Selma Blachschleger<br />

Jay Goldberg<br />

tlOXOFFICE July 25, 1960 ME-7


. . Dick<br />

. . Walter<br />

J<br />

CLEVELAND<br />

J^rthur Winter is general chairman in<br />

charge of the Variety golf tournament<br />

Monday i25i at the Lake Forest Country<br />

Club. Assisting him is the ticket committee<br />

of Ted Levy. Buena Vista district man-<br />

ager: Jim Levitt. BV manager, and Danny<br />

Rosenthal. UA manager. The prize committee<br />

is headed by Irwin Shenkcr. chief<br />

barker: Jerry Lipow. UA salesman: Ted<br />

and Jim Levy. Prizes have been on display<br />

in the Academy Film Service show windows.<br />

Allen and his wife. Jayne Meadows . . .<br />

Bob Schwartz. Warner field publicity representative,<br />

was here in preparation for<br />

the forthcoming engagement of "Hercules<br />

Unchained."<br />

Good news department: Rudy Norton,<br />

Imperial Pictures manager, who has been<br />

convalescing from a heart attack at his<br />

home in Wauseon. has been given a green<br />

light to report back to work Monday i25).<br />

Congratulations on your<br />

40th anniversary<br />

and<br />

for the line job<br />

you have always done.<br />

SCREEN CLASSICS, INC.<br />

.<br />

Mrs. Lauren Solether, owner-operator of<br />

the Falls Theatre. Chagrin Falls, is back<br />

in harness after a short hospital "vacation"<br />

Dowdell, Universal booker,<br />

is doing two weeks of active reserve duty<br />

with the 302nd Ordnance Group at Camp<br />

Brockenridge, Ky.<br />

Filmrowers are delighted with the appointment<br />

of Lou Marks as MGM central<br />

division manager to succeed J. J. Maloney,<br />

retired. Marks served as salesman in this<br />

exchange territory prior to his transfer<br />

to Detroit, where he became exchange<br />

manager . Steuve of the State.<br />

Findlay. reports theatre attendance in his<br />

neck of the woods is hitting a new summer<br />

low.<br />

Dolores Smith, U-I secretary, is back at<br />

her desk after enjoying one week of her<br />

two-week vacation . . . Paramount Manager<br />

Gordon Bugle's VIP visitors were E. C.<br />

DeBerry. assistant eastern division manager,<br />

and Ray Ouderkirk of the home office<br />

. . . Duke Hickey is concentrating his<br />

publicity efforts in Cincinnati for the<br />

forthcoming engagement of Universal's<br />

"College Confidential." starring Steve<br />

J&A Productions Acquires<br />

Mary Todd Lincoln Story<br />

COLUMBUS—J&A Productions, headed<br />

by George Je.ssel. has paid $30,000 for<br />

rights to produce "The Trial of Mary Todd<br />

Lincoln." authored by State Auditor James<br />

A. Rhodes and Dean Jauchius, former<br />

member of the Columbus Dispatch editorial<br />

staff.<br />

Jessel has indicated the film will go<br />

before the cameras by the fall of 1961.<br />

A spokesman for Jessel said that Vivien<br />

Leigh. Susan Hayward and Joan Crawford<br />

are under consideration for the title role,<br />

as the widow of Abraham Lincoln. The<br />

authors may collect another $30,000 for<br />

television rights. Rhodes is a foiTner mayor<br />

of Columbus and onetime candidate for<br />

the Republican nomination for governor<br />

of Ohio.<br />

"Teacher's Pet' Revival<br />

HARTFORD — Community Theatres'<br />

Lenox played a three-day revival of Paramount's<br />

"Teacher's Pet." Allen Widem,<br />

local film critic, has a role in the film.<br />

L^onaratutatlond<br />

f<br />

to<br />

BEN SHLYEN and BOXOFFICE<br />

ALLIED FILM EXCHANGE |<br />

1026 Fox Theotre BIdg.<br />

Detroit<br />

IMPERIAL<br />

PICTURES<br />

2108 Payne<br />

Cleveland<br />

Distributors of<br />

AMERICAN INTERNATIONAL PICTURES<br />

ME-8 BOXOFFICE :: July 25, 1960


i<br />

Soxon^Ben-Hur<br />

I<br />

Kill<br />

!<br />

MIDDLETOWN,<br />

i<br />

I<br />

WINSTED,<br />

I<br />

able<br />

—<br />

—<br />

—<br />

—<br />

—<br />

Politics Edges Films<br />

In Steaming Boston<br />

BOSTON—The Democratic convention<br />

and a torrid spell of weather cut into the<br />

grosses, but "Psycho" in its third week was<br />

only slightly behind the big take of the<br />

second week. This Paramount film, in for<br />

five weeks at the Paramount, is doing such<br />

consistent business that the management<br />

expects to retain it for two more stanzas.<br />

Of the new product, "Portrait in Black"<br />

was the outstanding grosser with "The<br />

39 Steps" also above average. "Ben-Hur"<br />

with its daily matinees is still leading the<br />

holdovers with "Carry On, Nui'se" next in<br />

line.<br />

(Average Is 100)<br />

Astor Portroit in Black (U-l) 190<br />

Beacon Mogdoleno (Shelton), 4th wk 100<br />

Hill<br />

Boston This Is Cinerama (Cineroma), reissue,<br />

I 1 th wk 80<br />

CoDr,—Oscor Wilde (Four City Ent.) 3rd wk. 60<br />

E-eter<br />

G;r,—Can-Con 1<br />

Street The<br />

(20th-Fox),<br />

39 Steps (20th-Fox)<br />

6th wk<br />

120<br />

75<br />

Keimore Carry On, Nurse (Governor), 7th wk. 120<br />

Meiional The Story of Ruth (3rd wk.) 50<br />

Metropolitan lee Palace (WB), 2rvd wk 50<br />

Orpheum The Apartment (UA), 4th wk 115<br />

Poromounf Psycho (Para), 3rd wk 250<br />

Pilgrim Hercules Unchained (WB), 2nd wk. . . 1 00<br />

(MGM), 33rd wk. 170<br />

'Bellboy' Scores Good 135<br />

In New Haven Opening<br />

NEW HAVEN—The latest American-International<br />

double-bill, consisting of "Circus<br />

of Horrors" and "The Jailbreakers,"<br />

bypassed downtown to open day-and-date<br />

at three di'ive-ins, the New Haven, Summit<br />

and Bowl. A U-I double-bill also premiered<br />

in the drive-in field— "Dinosam-us"<br />

and "S.O.S.<br />

Crr,-,n— The Best<br />

Pacific"<br />

of Everything<br />

bowing<br />

(20th-Fox)..<br />

at the Post.<br />

Career (Paramount), revivals 80<br />

Lincoln Dreams (Jonus), 2nd wk 115<br />

Loews College Bells Are Ringing (MGM),<br />

2nd wk 120<br />

New Haven, Summit, Bowl drive-ins (day and<br />

date) Circus of Horrors (AlP); The Jailbreakers<br />

(AlP)<br />

Pcromount—The Bellboy (Para); Walk Like a<br />

1 00<br />

Dragon (Para) 135<br />

-:f- Drive-In Dinosaurus (U-l); S.O.S. Pacific<br />

L-l) 110<br />

?c:3er Sherman Pollyonna (BV) 105<br />

Carry On, Nurse (Governor), 2nd wk. 100<br />

.Vt-alley<br />

4 Hartford Situations<br />

Do Better Than Average<br />

HARTFORD — "Ben-Hur." moving<br />

briskly along, went into its ninth Stanley<br />

Warner week.<br />

Allyn— Ice Paloce (WB) 90<br />

Art—Temporarily shuttered.<br />

Webb Privote Property (Citation) 115<br />

Ci-.e<br />

E .1 Loew Circus of Horrors (AlP); The Jail<br />

Breakers (AlP) 85<br />

Loews Polace Pollyonna (BV), 2nd wk 90<br />

Loew's Poll Bells Are Ringing (MGM), 2nd wk. 115<br />

'Meadows The Bellboy (Para); Three Came to<br />

(UA) 125<br />

Stonley Warner Strand Ben-Hur (MGM), 9th wk. 130<br />

Designates Ladies Night<br />

CONN.—Sal Adorno sr.,<br />

[general manager of M&D Theatres, has<br />

designated Wednesdays as Ladies Night at<br />

Hhe first-run Palace. Under the plan, a<br />

woman is admitted free with a male escort<br />

buying one adult ticket.<br />

[Drops Two Bargain Nights<br />

CONN.—John Scanlon jr.,<br />

'manager of the Strand Theatre, has<br />

.dropped his Thursday-Friday bargain night<br />

;plan for the summer months. Under the<br />

jpolicy, one adult paying $1 admission is<br />

to bring another adult as guest of<br />

the management.<br />

Mickey Daytz Heart-Warming Letter<br />

Makes Plea for Jimmy Fund Pledges<br />

BOSTON—Accompanying pledge cards<br />

being distributed to exhibitors seeking<br />

their participation in the coming Jimmy<br />

Fund drive for the Children's Cancer Research<br />

Foundation, which maintains the<br />

Jimmy Fund clinic and hospital, is a letter<br />

written by Mickey Daytz. head of Daytz<br />

Theatres, whose child underwent treatment<br />

at the clinic.<br />

The Jimmy Fund drive is conducted annually<br />

under the sponsorship of the Vai-iety<br />

Tent 23 of New England to raise money<br />

for the clinic. Daytz' letter follows:<br />

Dear Fellow Exhibitor,<br />

Before signing the Jimmy Fund Pledge<br />

Card I would appreciate very much if you<br />

would do me a favor and read the following:<br />

The purpose of this letter is twofold<br />

First, I am sure everyone in our industi-y<br />

knows that I had a personal problem which<br />

brought me into intimate contact with Dr.<br />

Farber and his medical staff. It was also<br />

necessary for me to spend countless hours<br />

in the Jimmy Fund building Uhe one<br />

which you helped make possible). If you<br />

could have been with me to see the young<br />

patients or talk with their families, as I<br />

have, you would then really understand<br />

the tremendous contribution you have<br />

made by being part of the Jimmy Fund.<br />

PRAISES HOSPITAL STAFF<br />

I only wish I had the ability to express<br />

my feelings about Dr. Farber. his medical<br />

and scientific staff and the unbelievable<br />

amount of good they are doing.<br />

Secondly. I truly wish it were possible<br />

for me to shake the hand and thank every<br />

person in our industry who has ever taken<br />

any part whatsoever in the Jimmy Fund<br />

drive. I will never be able adequately to<br />

express my feelings to you for providing<br />

this place, which. I never thought when<br />

I signed the Pledge Card, would affect<br />

me personally.<br />

It's only because of the Jimmy Fund<br />

that now one has the choice of exchanging<br />

a diseased organ for a precious life. Just<br />

imagine, not so many years ago you were<br />

not given this choice.<br />

REASON TO FEEL PROUD<br />

Each of you, individually, have a right<br />

to be tremendously proud for whatever<br />

part you have played in bringing this<br />

about. Take it from one who knows, when<br />

you leam "it's cancer," it is difficult to<br />

avoid the emotional problems—but at the<br />

Jimmy Fund building. Dr. Farber and the<br />

entire staff treat the condition and person<br />

with just unbelievable kindness and consideration.<br />

I pray to God that you will never have<br />

the indescribable feeling of learning that<br />

a little child near and dear to you has a<br />

malignant disease, but if you could see, as<br />

I have, hundreds of children at the Jimmy<br />

Fund clinic, I am sure you would not<br />

only sign the Pledge Card, but whatever<br />

you have done in the past to help the<br />

Jimmy Fund, you will want to do just a<br />

little more.<br />

my I know from own experience there<br />

are bad financial problems that confront<br />

the Children's Cancer Research Foundation.<br />

I also know the many thousands of<br />

dollars it costs for just the treatment of<br />

the children.<br />

I have received no bills from the Jimmy<br />

Fund, they sent no bills—all treatments to<br />

patients in the building are free, so you<br />

the desperate need<br />

can imagine therefore,<br />

for money to continue such a program.<br />

There are so many things the motion<br />

picture industry can be proud of, and<br />

rightfully so—but—without a question of<br />

doubt, what you are doing to further research<br />

and help children afflicted with<br />

cancer, must be put on the top of the list.<br />

If I personally can give any advice, direction<br />

or anything to help swell your collections,<br />

please give me the privilege of<br />

doing so.<br />

Thank you for taking time out to read<br />

this message and be assured so many of<br />

us will always be most grateful.<br />

Sincerely,<br />

MICKEY DAYTZ<br />

Multiple Sneak Previews<br />

In New Haven Territory<br />

NEW HAVEN—The first<br />

sneak preview<br />

in many months of a major Hollj'wood film<br />

in several territory theatres on the same<br />

night produced an encouraging quantity of<br />

press comments.<br />

Paramount's "It Started in Naples,"<br />

shown at two New England Theatres situations,<br />

the Paramount, New Haven, and<br />

Allyn. Hai'tford. was accompanied by sizable<br />

press breaks, including the lead in<br />

Allen M. Widem's Coast-to-Coast column<br />

in the Hartford Times the following day.<br />

Maurice Bailey and Franklin E. Ferguson<br />

of the Bailey Theatres, New Haven,<br />

also sneak-previewed Governor Films'<br />

British import. "Carry On. Nurse."<br />

Paramount's "Conspiracy of Hearts" was<br />

sneaked at the Stanley Warner Empress.<br />

Danbuiy.<br />

Council Forbids Drive-In<br />

Hookup With Nearby Home<br />

GROTON, CONN.—The Groton town<br />

council has squelched the Bridge Drivein's<br />

plans to pipe sound into nearby homes.<br />

The theatre had asked authority to run<br />

a wire through a storm sewer to five homes<br />

that get a free peek at the screen but miss<br />

the dialog. The theatre management<br />

hoped this would squelch complaints about<br />

the theatre's operations.<br />

The council, however, decided it was<br />

best not to have wires running through<br />

the sewer.<br />

Bargain Night in Hartford<br />

HARTFORD—Murray Lipson, general<br />

manager of Community Theatres. Inc.,<br />

local suburban circuit, has put a new Bargain<br />

Night policy into effect at the subsequent-run<br />

Lyric Theatre, Hartford,<br />

charging only 35 cents for adults and 20<br />

cents for children on Tuesdays and Wednesdays.<br />

30X0FFICE July 25. 1960 NE-1


(^onaratutauoni and v->eSl VUiihei<br />

to BEN SHLYEN and BOXOFFICE<br />

on their 40 Years of Service to the Motion Picture Industry<br />

NEW ENGLAND<br />

THEATRES INC.<br />

Robert M. Sternburg, president<br />

260 Tremont Street<br />

LOCKWOOD &<br />

GORDON<br />

ENTERPRISES<br />

Boston,<br />

Mass.<br />

260 Tremont Street<br />

Boston,<br />

Mass.<br />

AMERICAN<br />

THEATRES<br />

CORPORATION<br />

Samuel Pinanski, Pres.<br />

646 Woshington St.<br />

Boston, Mass.<br />

REDSTONE<br />

DRIVE-IN<br />

THEATRES<br />

260 Tremont Street<br />

Boston, Mass.<br />

^fE-2 BOXOFFICE July 25, 1960


G(manai{Jxitlond^<br />

JOSEPH E.<br />

LEVINE<br />

EMBASSY PICTURES CORP.<br />

Time & Life BIdg., Rocl


. . Norman<br />

. . Postcards<br />

BOSTON<br />

JIarvcy Appell started his new position as<br />

sales manaRer of Embassy Pictures<br />

Corp. Monday ill', replacing Judson<br />

Parker. The latter was transferred to Embassy's<br />

New York office to work under<br />

Eddie Solomon, head of advertising, promotion<br />

and exploitation. Harvey has been<br />

with Columbia Pictures as a salesman for<br />

1 1 years, city salesman here for three<br />

years. In his new Embassy post he will<br />

work under Joe Wolf, exchange manager.<br />

Louis Richmond, owner of the Kenmore<br />

Theatre, tossed a delightful press party at<br />

his Marblehead summer place, Mi-s. Richmond<br />

acting as hostess. Members of the<br />

press were invited to arrive early for a<br />

swim in the new pool and to stay for an<br />

old-fashioned New England clambake with<br />

all the fixings.<br />

Art Morton, manager of the Paramount<br />

Theatre for New England Theatres, has<br />

returned from the hospital, where he underwent<br />

treatment for a circulatory ailment.<br />

He is expected back at the theatre<br />

by the end of July . Knight,<br />

president of the Yankee network, has accepted<br />

an invitation from Independent Exhibitors<br />

to speak at the annual convention<br />

in Chatham. Mass., September 13, 14. His<br />

address will probably be heard on the<br />

final afternoon of the convention.<br />

The management of the Paramount Theatre<br />

is delighted with the reception the<br />

SEATS Reupholstered and instolled<br />

COVERS Made to order in all sizes<br />

CARPETS Repaired and installed<br />

SCREENS Repaired and refinished<br />

AARON THEATRE<br />

write or call<br />

MAINTENANCE CO.<br />

132 Horvord Street, Dorchester, Mass.<br />

GE 6-9463<br />

sc/tefMe<br />

Hitchcock film. "Psycho," is receiving from<br />

Boston patrons. Hy Fine, district manager,<br />

said, "We have never played an attraction<br />

which has done such consistent business.<br />

The third week's gross w'as only slightly<br />

under that of the second and we are predicting<br />

that the fourth and fifth weeks<br />

will be well over average. This film may<br />

stay two weeks more than the commitment<br />

of five weeks."<br />

During the current face-lifting at the<br />

United Artists exchange, publicist Joe<br />

Mansfield emerged with an enlarged office<br />

complete with pine paneling, air conditioning<br />

and a soundproof ceiling. His new<br />

quarters are about three times the size of<br />

his former one . from the<br />

west coast signed by Harry Smith, retired<br />

RKO booker: Nate Oberman. former head<br />

booker at MGM. and Frank Wolf, former<br />

assistant to E. M. Loew. have been received<br />

by their industry friends here.<br />

Martha Kenney, secretary to Al Herman<br />

of Valiant Films Corp., and her husband<br />

left for the west coast by jet plane for<br />

two weeks ... A new summer policy of<br />

matinees every day and special morning<br />

shows on Saturdays has been established<br />

at the Saxon Theatre for "Ben-Hui-," a<br />

Sack Theatres house. At the Gary Theatre,<br />

where "Can-Can" is also on a reserved-seat<br />

basis, extra matinees have<br />

been put into effect, with the Sack Theatres<br />

management appealing to the influx<br />

of summer visitors. Both houses had been<br />

on an eight-times a week policy.<br />

Appoints Leonard J. Riendeau<br />

SPRINGFIELD. MASS. — Leonard J.<br />

Riendeau. associated with the Arcade and<br />

Bijou theatres management, has been appointed<br />

Arcade house treasurer for the duration<br />

of the "Can-Can" 70mm engagement<br />

by Arthur F. Darley. resident manager<br />

of the B&Q house.<br />

"Huckleberry Finn' Contest<br />

BRIDGEPORT, CONN. — Al Domian.<br />

Loews Poll, planted a newspaper coloring<br />

contest for MGM's "The Adventures of<br />

Huckleberry Finn."<br />

$60,000 Profit Realizeci<br />

For Variety Village Use<br />

TORONTO—The sum of $60,000 came to<br />

the Variety Club of Toronto for Variety<br />

Village as the profit of the recent Variety<br />

International convention, it was revealed<br />

by R. W. Bolstad. finance chairman. Chief<br />

Barker J. J. Fitzgibbons jr.. convention<br />

chairman, was presented with a diamond<br />

tiepin by Bolstad.<br />

Fitzgibbons saluted all the sponsors and<br />

committee chairmen by name, as well as<br />

the Variety women's committee and the<br />

helpers from the WOMPI organization.<br />

In the absence of Dan Krendel. registration<br />

committee head. Fitzgibbons gave the<br />

number of registrants at the convention as<br />

785 and pointed out that those from Toronto<br />

totaled the highest number ever<br />

to attend from one tent.<br />

Fitzgibbons announced that over 80 letters<br />

and telegrams had been received from<br />

visitors attending the convention praising<br />

it as the "greatest ever" and these would<br />

be photostatted and put in a special scrapbook,<br />

along with newspaper clippings and<br />

photographs. This special convention exhibit<br />

would be kept permanently in the<br />

clubrooms for all to examine.<br />

The chief barker stated that a regular<br />

meeting would be held Tuesday. July 26,<br />

the first time for one in either July or<br />

August, in order to give impetus to the annual<br />

Variety baseball game, scheduled for<br />

Wednesday, August 10. He announced that<br />

a 3.000-foot. 16mm color film of the convention<br />

would be shown at the meeting.<br />

'Kwai' Producer-Director<br />

Reaciy to Start 'Lawrence'<br />

BOSTON—Sam Spiegel and David Lean.<br />

who produced and directed "Bridge on the<br />

River Kwai," are about to go into production<br />

on another film, "Lawrence of Arabia,"<br />

which may easily develop into the<br />

biggest grosser of 1962. Taken from "Seven<br />

Pillars of Wisdom" and from some of<br />

Lawrence's other writings, the shooting<br />

will start in November and is to be finished<br />

in about a year. As with "Bridge." Columbia<br />

will release "Lawrence of Ai'abia" on<br />

a roadshow basis.<br />

Marlon Brando is the only star signed.<br />

He will portray the title role. Anthony<br />

Nutting, an Englishman whose years spent<br />

in Arabia and the Middle East have procured<br />

for him the job of "advisor" on the<br />

film, spent a day in town for press interviews.<br />

According to Nutting. Brando was<br />

selected to play the role of the English<br />

Lawrence despite the fact he is an American<br />

because both Spiegel and Lean consider<br />

him the greatest living actor.<br />

The film will be shot entirely in the<br />

Jordan area. The press luncheon to introduce<br />

Nutting was arranged by Columbia<br />

press a?;ent John Markle.<br />

n 2 ycors for $5 1 year for $3 3 yeors for $7<br />

G Remittance Enclosed Q Send Invoice<br />

STREET ADDRESS<br />

TOWN ZONE STATE..<br />

NAME<br />

POSITION<br />

P jlBia THE NATIONAL FILM WEEKLY 52 issues a year<br />

825 Van Brunt Blvd., Kansas City 24, Mo.<br />

Comedy to Beloin-Richlin<br />

HOLLYWOOD — The<br />

writer-producer<br />

team of Edmund Beloin and Maurice Richlin<br />

have announced as their first project<br />

for Paramount the purchase of "Villa<br />

Mimosa." a British novel by Jerrard Tick-<br />

The book was purchased from the galley<br />

ell.<br />

proofs and will be published this fall<br />

in America by Doubleday. A suspense comedy,<br />

the yarn has a French coast locale<br />

and has two top male roles and roles lor<br />

six femmes.<br />

NE-4 BOXOFFICE July 25, 1960


I<br />

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Ihe true story of a girl on death row!<br />

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CONTACT YOUR yimanlaan, A ^nlBJ^rlaiia/^aL EXCHANGE<br />

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JOSEPH LEVINE<br />

20 Winchester Street Boston, Mossachusetts


L^onaraiulationA and (J3eAl<br />

WlAheA<br />

to BEN SHLYEN and BOXOFFICE<br />

on their 40 Years of Service to the Motion Picture Industry


i^onaratulationd una V^est<br />

l/l/iAned<br />

to BEN SHLYEN and BOXOFFICE<br />

on their 40 Years 0/ Service to the Motion Picture Industry


was<br />

HARTFORD<br />

Jack Sanson, Stanley Warner Strand, ran<br />

the first Youth Show of his "Ben-Hur"<br />

engagement, charging 90 cents for youngsters<br />

at a 1 p.m. performance July 7. Similar<br />

programs are anticipated in the longrun<br />

Community Theatres<br />

schedule . . . booked an Ingmar Bergman film, "The<br />

Magician," for the Colonial beginning July<br />

13. The film made its Connecticut bow<br />

some months ago at the Lockwood & Gordon<br />

Cine Webb.<br />

Local visitors included Bill Daugherty,<br />

Connecticut district manager, Lockwood &<br />

Gordon Theatres . . . Bernie Menschell<br />

played a revival bill, consisting of "The<br />

Pajama Game" and "Indiscreet," both<br />

from Warners, at the Manchester Drivein.<br />

Mrs. Ruth Bolton, Loew's Palace, planted<br />

a full column of copy in Allen M. Widem's<br />

Coast-to-Coast column in the Hartford<br />

Times for Buena Vista's "Pollyanna" . . .<br />

Ray McNamara. Allyn. planted sizable<br />

breaks for a sneak-preview of Paramount's<br />

"It Started in Naples."<br />

Benefit at Detroit Fox<br />

Totals Record $75,000<br />

DETROIT—The Fox Theatre, which has<br />

been embarking on a major renovation<br />

program, including the installation of a<br />

new air conditioning system, experienced<br />

a single performance gross of over $75,000<br />

— the largest in its 33-year history. The<br />

occasion was the benefit preview of "The<br />

'<br />

Story of Ruth. sold on a hard ticket basis<br />

to raise funds for a clinic to be erected<br />

by the Most Holy Trinity Catholic Church.<br />

The church rented the house for a nominal<br />

sum and took in the entire gross, with<br />

tickets up to $50 a seat. Strong support<br />

for the benefit was received from such<br />

diverse sources as the Henry Ford family<br />

and the teamsters union.<br />

Managing Director Joseph J. Lee is continuing<br />

with his renovation program by<br />

dickering for a new screen, and making<br />

plans to schedule organ recitals about<br />

twice weekly. The theatre organ has been<br />

kept in operating condition, although not<br />

used for regular performances for about<br />

15 years.<br />

Next Elvis Presley Film<br />

Will Be Made in Hawaii<br />

MEMPHIS—Elvis<br />

Presley, leading a gay<br />

life around Memphis between pictures, has<br />

been making newspaper headlines—as usual<br />

when he is home.<br />

A girl tried to run him down with her<br />

car while he was riding his motorcycle.<br />

She said "it was all in fun." Elvis did not<br />

call police.<br />

Then he bought a new speedboat which<br />

he enjoys "almost as much as" his Cadillacs,<br />

of which he has several.<br />

His next movie will be "Hawaii Beach<br />

Boy" and will be made in the 50th state.<br />

He is under contract for another movie<br />

a<br />

western.<br />

Elvis is home after finishing "G. I.<br />

Blues," scheduled for Thanksgiving release.<br />

—<br />

iierlin. Conn., Drive-In<br />

Features Sunday Swaps<br />

BERLIN. CONN.—The Berlin Drive-In<br />

has a new Sunday "Sell-Buy-Swap" plan<br />

in effect.<br />

Regional residents are charged only 50<br />

cents admission for their cars to enter the<br />

theatre grounds on Sundays from 9 a.m.<br />

to 5 p.m.<br />

The idea is to provide a setting whereby<br />

people can bring household items and the<br />

like to sell or swap or to purchase similar<br />

material from other Sunday swappers.<br />

The tl.eatre's playground is open all<br />

day Sunday, and. as the theatre notes in<br />

newspaper ads. "This ends the babysitting<br />

problem for Sundays!"<br />

Boating is also available on the theatre's<br />

lake on Sundays.<br />

The Berlin is owned and operated by<br />

the Lakeside Realty Co., headed by George<br />

LeWitt.<br />

Film InJurtry to Aid<br />

Hospital Ship HOPE<br />

HOLLYWOOD—Jack Warner, president<br />

of Warner Bros. Pictures, ^as been named<br />

chairman of the Motion Picture Industry<br />

Committee for Project HOPE by Ernest<br />

R. Breech, board chairman of Ford Motor<br />

Co. and chairman of the HOPE Business<br />

and Industry Committee.<br />

Warner will head an industrywide drive<br />

to raise funds for the nongovernment program<br />

which depends on contributions from<br />

the American public, industr} business<br />

and labor for the $3,500,000 needed yearly<br />

to operate the SS HOPE, a hospital ship<br />

equipped to operate as a medical training<br />

center in southeast Asia.<br />

Primary objective is to bring modem<br />

medical knowledge and techniques to the<br />

medical and health professions o" newly<br />

developing countries in that area. Training<br />

will take place aboard ship and in inland<br />

field hospitals.<br />

The 230-bed ship will leave for Indonesia<br />

and Vietnam late this summer with a<br />

medical staff of 15 doctors. 25 nurses, and<br />

30 auxiliai-y medical personnel. Three additional<br />

groups of up to 35 physicians will<br />

be flown to the ship on a rotating basis to<br />

supplement the project's training programs.<br />

HOPE, which means Health Opportunity<br />

for People Everywhere, is headed by L. F.<br />

McCollum, president of Continental Oil Co.<br />

Austin Drive-In Murals<br />

Painted by H. R. McBride<br />

AUSTIN—The Chief Drive-In now has<br />

a giant chief on horseback on the front<br />

of its motion picture screen tower—the<br />

side facing the highway. The figure was<br />

painted by H. R. McBride, artist whose<br />

work appeared on the covers of the old<br />

Liberty and Colliers magazines. The Indian<br />

and horse are approximately 50x30<br />

feet. A large figure of a mounted Ranger<br />

appears on the roadside front of the Burnet<br />

Drive-In screen tower, also painted by<br />

McBride for Trans-Texas Theatres.<br />

The new murals are in gorgeous colors<br />

and have brought a lot of public comments,<br />

reports Earl Podolnick. president of<br />

Trans-Texas.<br />

VERMONT<br />

Tndoor theatres are among the buildings<br />

which would be affected by a proposed<br />

revision of Burlington's zoning law, embodying<br />

what has been described as a<br />

"changed concept" for the zoning board.<br />

The proposed changes would strip the<br />

board of some of its discretionary power,<br />

establish a modified commercial district<br />

for sections of Shelburne street and Nortli<br />

avenue, provide for unit development of<br />

land and set a fee for zoning board applications.<br />

All buildings erected, enlarged or<br />

rebuilt, including indoor theatres, would<br />

have to be provided with minimum<br />

p mounts of off-street parking space under<br />

a formula spelled out in detail in the new<br />

ordinanfe.<br />

Elizabeth Kirkness, Burlington Free<br />

Press columnist, who recently visited Israel,<br />

reported that one of the "year's great<br />

films ' being completed during her<br />

stay there. It is based on Leon Uris'<br />

popular novel. "Exodus." a story of the<br />

European refugees' flight to Israel and<br />

their life there. Miss Kirkness said: "Coming<br />

recently from the sites and peoples of<br />

this dr'^matic and authentic story, we recommend<br />

it to all readers seeking to know<br />

more fully the background of Israeli<br />

youth."<br />

'Passed for White' Clicks<br />

In St. Louis Saturation<br />

ST. LOUIS—A greater St. Louis area<br />

saturation of "I Passed for White" in six<br />

drive-ins and five indoor houses garnered<br />

an ii"pressive gross of $64,000 in one week,<br />

according to Frank Thomas. Allied Artists<br />

manager for St. Louis and Kansas City.<br />

The engagement, bolstered by intensive<br />

radio and newspaper advertising, lasted<br />

seven days in all situations except for<br />

Belleville. Wood River and Edwardsville on<br />

the Illinois side, these spots playing four<br />

days. Pour drive-ins—The Airway. North,<br />

66 and French Village—held the film for a<br />

second week as did two indoor houses—the<br />

Majestic and Princess.<br />

Thomas credited a good share of the<br />

playdate's success to Howard Spiess of the<br />

Phil Smith drive-in circuit, who worked<br />

very closely with Thomas and AA salesman<br />

Joe Howard in planning the advertising<br />

campaign. Thomas also said that pressbook<br />

advertising copy was "toned down"<br />

slightly for the newspaper campaign but<br />

that no controversy arose over the picture's<br />

title or the art work of the ad layouts.<br />

The other situations taking part in the<br />

day-and-date booking were the Manchester<br />

and Broadway drive-ins and the Alton, HI.<br />

hardtop.<br />

Job to Frank Nugent<br />

HOLLYWOOD—Frank Nugent will write<br />

the screenplay for "Two Rode Together,"<br />

John Ford production for Columbia release,<br />

to be produced by Stan Shpetner,<br />

with James Stewart and Richard Widmark<br />

starred. Ford will direct. Based on "Comanche<br />

Captive." a seven-part serial by<br />

Will Cook which appeared in the Saturday<br />

Evening Post. "Two Rode Together" is<br />

slated to roll in October.<br />

NE-8 BOXOFTICE July 25, 1960


Jacksonville WOMPI<br />

Installs Officers<br />

JACKSONVILLE — PhUomena "Phil"<br />

Eckert, Columbia office worker, was installed<br />

as the eighth president of the local<br />

Women of the Motion Picture Industry<br />

at formal ceremonies in the Town House.<br />

The annual installation was preceded by a<br />

cocktail party and banquet, with "Buck"<br />

Robuck, United Artists salesman, sei-ving<br />

as master of ceremonies. The installing<br />

officer was former president Sarah Keller.<br />

Present were the full WOMPI membership,<br />

escorts and many invited Filmrow executives.<br />

In the past few years, WOMPI has developed<br />

into one of the city's most active<br />

civic groups and has made an envied name<br />

for itself and its members for the wide<br />

number and variety of useful philanthropic<br />

efforts it contributes to community life.<br />

WOMPI has also made many friends here<br />

for the motion picture industry and has<br />

strengthened the industry's ties with the<br />

public.<br />

Other new officers installed were: first<br />

vice-president. Flora Walden, Rigg Booking<br />

Service; second vice-pi-esident, June<br />

Paircloth, Pinecrest Drive-In; recording<br />

secretary, Shirley Gordon, Warner Bros.;<br />

corresponding secretary, Mamie Newman,<br />

Columbia, and treasurer, Ida Belle Levey,<br />

United Artists.<br />

New board members are Enidzell "Easy"<br />

Raulerson, Iva Lowe, Dorothy Zeitlinger,<br />

Jane Davis and outgoing president Mai-y<br />

Hart, all of Florida State Theatres; Virginia<br />

Merritt, Jax Film, and Marie De-<br />

Nazarie, United Artists.<br />

The speaker of the evening was Fred<br />

Mathis, Paramount manager, who lauded<br />

WOMPI on its emergence as an agency for<br />

community service, and for its<br />

loyalty and<br />

dedication to the motion picture industi-y.<br />

President Eckert announced a full slate<br />

of WOMPI social activities and charitable<br />

works for the coming year, and treasurer<br />

Levey's report revealed a sound financial<br />

condition.<br />

Sid Eckman Goes East;<br />

Vince Flynn to Mill City<br />

MINNEAPOLIS—Sid<br />

Eckman, who has<br />

been manager of MGM here for about<br />

three years, has been transferred to Philadelphia<br />

as manager, effective the 18th.<br />

Eckman has been with MGM about 25<br />

.years, coming here from Washington. He<br />

replaces William Madden who has been<br />

named midwest division manager with<br />

headquarters in Chicago.<br />

Replacing Eckman in Minneapolis is<br />

Vince Flynn, former MGM manager in<br />

Des Moines. Flynn has been with MGM<br />

about 20 years. LeRoy Smith, salesman for<br />

MOM in Minneapolis, has been named<br />

manager in Des Moines. He has been with<br />

the company 25 years.<br />

Drive-In Installs 70mm<br />

SAN DIEGO—National 70 Bauer projectors<br />

and 1960 model Constellation arc<br />

lamps were installed recently at the<br />

Rancho Drive-In for the projection of<br />

70mm film productions. The installation<br />

was made by National Theatre Supply.<br />

As It Looks To Me I?.<br />

By KROGER BABB<br />

A Showman's Views on Merchandising Motion Pictures<br />

A BAT IS blind! A brat is like a bat!<br />

A brat is a boy or girl, or adult, who cuts<br />

up your seat, throws a rock through your<br />

screen, carves his name on your restroom<br />

walls or tears down the mirror over the<br />

sink. The nation boasts more brats today<br />

than ever before in its history. Parental<br />

guidance, the teachings of church and<br />

school cannot cope with the problem. Some<br />

theatres have rid themselves of these expensive<br />

woiTies by simply not admitting<br />

children. This is one way—and there's no<br />

denying the fact that it works. However, it<br />

may not eventually prove to have been the<br />

best method.<br />

LIFE TENDS TO follow a routine which<br />

is governed greatly by habit. Bar all the<br />

nation's brats from theatres and you need<br />

keep out the well-behaved youngsters, too.<br />

In other words, you cast yourself as the<br />

"Judge" who is going to determine who's<br />

who. One manager recently explained to<br />

us that he purposely takes Friday evenings<br />

off, because on these nights the teenagers<br />

simply take over his theatre and make a<br />

shambles of it!! Running away from the<br />

problem is hardly finding a cure for it.<br />

There can be no question but that mOlions<br />

of adults stay away from our theatres<br />

simply because they do not want to project<br />

themselves into the middle of the prevailing<br />

teenage squealing, wrestling, whispering<br />

and bag-popping.<br />

WE BELIEVE that, although there may<br />

be more wild ones these days, this is a<br />

condition with which properly trained theatre<br />

managers and staffs can fully cope.<br />

There is nothing a youngster admires more<br />

than the man who knows how to boss him<br />

or the place where he has to behave. Show<br />

us the football coach who defies his entire<br />

football squad to throw him in the nearby<br />

river and proves that they can't—and<br />

we'll show you a wimiing football team<br />

that acts like perfect gentlemen in the hotel<br />

and restaurant before and after the<br />

game. The same holds true with theatre<br />

managers. Find the theatre with a welldisciplined<br />

youth audience and you'll be<br />

looking at a theatre that is constantly<br />

patronized by youth.<br />

KIDS ARE LIKE dogs in many ways, if<br />

you'll pardon the comparison. Some people<br />

have dogs that never get completely housebroken<br />

in their lives. Yet we know a doglover<br />

who can take any fancy breed,<br />

hound or mutt and completely break the<br />

dog in 24 hours. Add to this the fact the<br />

dog will follow his master anywhere he<br />

goes. Kids cry to go with parents or persons<br />

they cannot boss. "Admiration" is a<br />

powerful force. Show us a theatre where<br />

yonngsters must behave and regardless of<br />

what is showing, it will prove a theatre to<br />

which children like to go.<br />

DURING OUR WIDESPREAD experiences<br />

around theatres from coast-to-coast<br />

and in all parts of the world, we recall one<br />

manager who stands out head and shoulders<br />

above all others in the art of controlling<br />

the kids. Today, he's an old man and<br />

retired. We called him the other night and<br />

asked him to "write" the rest of this<br />

column. If you pick up an idea from him,<br />

thank Bill;<br />

"MANAGER MUST first get into his<br />

noodle that someone has to be the boss.<br />

His customers are not always right. Since<br />

he runs the theatre, he must be the boss.<br />

When kids come through the door the first<br />

job is to slow them down—make them<br />

walk. Ask each one his name. Repeat it<br />

clearly. Let him know that you know him.<br />

This pleases them and in a way scares<br />

them. Have a 'reward trailer' on your<br />

screen. But prior to the start of each performance<br />

go down front and with lights<br />

up talk to the kids. Put them on their best<br />

behavior. Explain to them clearly 'how<br />

they should act.' Mention the $5 or $10<br />

reward for reporting the 'bad boy' who<br />

they observe cutting your seat. Point out<br />

that this isn't 'ratting' but instead like belonging<br />

to the FBI. * * * Then explain to<br />

them that the police chief insists that you<br />

have any and all who misbehave arrested.<br />

Assure them that you do not wish to do<br />

this. Finally, seat yourself among them<br />

and start your show. As undesirable behavior<br />

begins to occur, tap those on the<br />

shoulder followed by a "shush" or word of<br />

warning for the lesser things. Use the rowdies<br />

as your stepping stones to success . . .<br />

Ease yourself over behind the wild ones,<br />

and let them know you are there. Always<br />

keep in mind that you must never slap or<br />

hit a child. You may frighten the troublemaker.<br />

Some may even cry. Lead them out.<br />

Some may repeat . . . Detei-mine the worst<br />

of the bunch. Lead him out. Refund his<br />

ticket. Tell him never to return. Repeat<br />

daily, then weekly until unnecessary . . .<br />

That's it, men!"<br />

New Cincinnati Quarters<br />

For States Film Services<br />

PHILADELPHIA—The States Film Service<br />

of Ohio and Indiana has acquired a<br />

building in the heart of the Cincinnati<br />

film district as a center for film exchanges,<br />

offices and shipping rooms, according to<br />

Meyer Adleman, president, who also heads<br />

the New Jersey Messenger Service with<br />

main offices here.<br />

Adleman said the Cincinnati building is<br />

modern and fireproof, has extensive packing<br />

facilities and a modern screening room,<br />

is built in an "arcade" style and has a<br />

driveway leading from Central Parkway.<br />

The building has enough room, he said, to<br />

house the buying administration and distribution<br />

division of all film distributors.<br />

Paramount's "The Counterfeit Traitor"<br />

is the true story of Allied espionage ace<br />

Eric Erickson.<br />

BOXOFFICE July 25, 1960 N&9


(^onaratulations and (j->e5t<br />

l/i/idfied<br />

to BEN SHLYEN and BOXOFFICE<br />

on their 40 Years of Service to the Motion Picture Industry


(^onaraiulauond and v^est<br />

V\JiAn,eS<br />

to BEN SHLYEN and BOXOFFICE<br />

on their 40 Years of Service to the Motion Picture Industry<br />

60 Church St.<br />

AL HERMAN<br />

VALIANT FILMS<br />

CORPORATION<br />

Now Booking<br />

MARTHA F.<br />

'Sword and the Cross"<br />

"Ta mango"<br />

BEN WILLIAMS<br />

ENTERPRISES<br />

Boston<br />

KENNEY<br />

E. M. LOEW<br />

THEATRES<br />

177 Huntington Avenue Boston<br />

260 Tremont Street Boston<br />

"Business Tuff?<br />

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. Sid<br />

Look<br />

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Carolina Supreme Court<br />

Upholdsm6 Blue Laws<br />

COLUMBIA, S. C—South Caiolinas<br />

244 -year-old blue laws against Sunday<br />

amusements have been upheld by the state<br />

supreme court, and the ban is now headed<br />

for a federal court test.<br />

Spartanburg attorney Chester Ward,<br />

representing a group of Greenville and<br />

Spartanburg area motion picture theatre<br />

operators, said the case will be appealed<br />

either directly to the U. S. Supreme Court<br />

or to a three-judge federal panel.<br />

The five-member state supreme court<br />

handed down a unanimous ruling Thursday<br />

which upheld both the constitutionality<br />

of the blue laws and their application<br />

to ban Sunday movies. In a ten-page decision<br />

written by Chief Justice Taylor H.<br />

Stukes, the court held that any revision of<br />

the statutes would have to be made by the<br />

state legislature, not by the courts.<br />

"It is part of the legislative plan for a<br />

day of rest and surcease from the usual<br />

activities," the court declared . . . "and we<br />

conclude that it does not offend any provisions<br />

of the state or federal constitutions."<br />

.ARGUMENTS REJECTED<br />

The tribunal rejected aiguments that<br />

the prohibition of certain paid amusements<br />

on Sunday violates guarantees of religious<br />

freedom, freedom of speech and equal protection<br />

of the law. The appellants pointed<br />

out movies were not within the terms of<br />

the statute, being unknown at the time<br />

of enactment. But the high court held<br />

the word "plays" in the statute covered<br />

this.<br />

The supreme court also said golf "was<br />

probably unknown to the framers of the<br />

statute, but it was considered as within it."<br />

Appellants also argued the legislative<br />

intent was to prohibit only disorderly and<br />

noisy sports or pastimes. They fui-ther said<br />

the "law arbitrarily selects one form of<br />

recreation to prohibit and permits other<br />

types."<br />

Movies may be shown in some areas in<br />

the state due to special legislation. Greenville<br />

recently became eligible under one<br />

such legislative act, provided the city<br />

council approves the move. The particular<br />

John Broumas Re-elected<br />

Ocean City, Md.—John Broumas of<br />

Chevy Chase. Md., was re-elected presid<br />

e n t of the<br />

Maryland Theatre<br />

Owners Ass'n<br />

at a meeting of<br />

the organization's<br />

board of directors<br />

at the<br />

George Wa.shington<br />

Hotel here<br />

last week.<br />

George Brehm<br />

w a s re-elected<br />

first vice-presi-<br />

William<br />

dent;<br />

John Broumas Fischer was<br />

chosen second vice-president, and<br />

Douglas Connellee was re-elected treasurer,<br />

and T. T. Vogel. secretary.<br />

George Browning was retained as<br />

executive secretary. Broumas also was<br />

named national director. The Maryland<br />

association is affiliated with Theatre<br />

Owners of America.<br />

Re-elected as directors, in addition<br />

to the five officers who also are board<br />

members, are the following: Sam Mellits,<br />

Harold Waggonheim, Jack Fruchtman,<br />

I. M. Rappaport and Harold De-<br />

Graw. Newell Howard was added to<br />

the board as a new member.<br />

New Theatre to Be Built<br />

In Carmel Valley. Calif.<br />

MONTEREY, CALIF.—Construction will<br />

begin the first of next year on a 400-seat<br />

theatre in Carmel Valley, a rustic resort<br />

community 22 miles from the Monterey<br />

Peninsula. The theatre will be of California<br />

ranch design, complete with landscaping<br />

and a lighted parking area. The structure<br />

will be on the edge of the business district.<br />

The house will have stereophonic<br />

sound, widescreen, a fountain and snack<br />

bar next door, opening into the theatre<br />

lobby. All of the seats will be of the rocking<br />

chair loge type, an innovation for this<br />

area. A large lobby with a fireplace and<br />

functional furniture will add to customer<br />

comfort. Another customer comfort will be<br />

a 40-seat cryroom for parents with noisy<br />

toddlers. Construction of the theatre will<br />

be of concrete block, steel, wood and<br />

NEW HAVEN<br />

noting top reaction to openings of "The<br />

Operie Perakos, general manager of Perakos<br />

Theatre Associates, and his wife<br />

Nikki were New York visitors, renewing<br />

acquaintance with Brazilian friends last<br />

seen in Mexico some months ago .<br />

Henry Germaine of Paramount was proudly<br />

Bellboy" throughout the state . . . Shep<br />

Bloom of 20th-Fox reported that many<br />

sub.sequent-run bookings of "South Pacific"<br />

were holding over. The musical drama<br />

had opened for brief runs, ostensibly, only<br />

to have those engagements extended.<br />

E. M. Loew's Farmington Drive-In<br />

brought back a dual UA bill, consisting<br />

of "Not as a Stranger" and "Happy Anniversary"<br />

The Portland Drive-In is<br />

. . . screening its main feature first, Sundays<br />

through Thursdays. A similar policy has<br />

been in effect for some time at the Mansfield<br />

Drive-In.<br />

Irving Hillman, Stanley Warner New<br />

England zone advertising manager, set up<br />

special lobby displays at the Roger Sherman<br />

here for Warners' "Hercules Unchained"<br />

. Kleper, Loew's College,<br />

lined up window displays ahead of MGM's<br />

"Bells Are Ringing."<br />

Shep Bloom, 20th-Fox manager, reports<br />

considerable trade enthusiasm for upcoming<br />

"Murder. Inc.." which features, among<br />

others. Peter Falk. onetime Connecticut<br />

amateur theatre headliner.<br />

Press Luncheon-Reception<br />

For Producer Harry Romm<br />

NEW HA"VrEN—Bob Cooper of the Columbia<br />

home office exploitation force,<br />

working with Walter Silverman of the<br />

Columbia exchange, Sperie Perakos of<br />

Perakos Theatre Associates and George E.<br />

Landers of E. M. Loew's Theatres, set up<br />

a press luncheon-reception honoring Harry<br />

Romm, producer of "Stop ! ! and<br />

Laugh!"<br />

The film opened day-and-date at the<br />

Perakos Hi-Way and Beverly in Bridgeport<br />

and E. M. Loew's, Hartford.<br />

Trampoline Center Opened<br />

At Connecticut Drive-In<br />

PLAINVILLE. CONN.—Sperie Perakos.<br />

general manager of Perakos Theatre Associates,<br />

has opened the "Jumpin' Gyminy<br />

Trampoline Center." first of its kind in<br />

act allows movies in cities of 62.000 population.<br />

Until the 1960 census, only Columbia<br />

was in that category-<br />

Appellants in the case were the Carolina<br />

the New England territory, at the Plainville<br />

Drive-In.<br />

Amusement Co.: Drive-In Theatres of<br />

South Carolina Corp.; Greenville Enterprises<br />

Co.; Spartanburg Theatres Co.; stucco.<br />

tion and sale of these trampolines in Con-<br />

Perakos intends to handle the promo-<br />

Claude Rumley, H. P. McManus and Mrs. The theatre will be owned and operated necticut, from the Perakos offices at 468<br />

B. C. Williams, doing business as the Greer by two local parties. A policy of second run Main St.. New Britain.<br />

Drive-In Theatre, Augusta Road Drive-In and some foreign films will open the house<br />

Theatre Corp.; Textile Amusement Co., which will be called the Village Theatre.<br />

and Star Theatres Corp., and J. Mason<br />

Firen^en's Benefit in Waterford<br />

Alexander, Wake Meyers, R. M. Caine, FPC Shares Active<br />

WATERFORD. CONN.—Reginald Pelletier<br />

of Lockwood & Gordon's Waterford<br />

S. Teague and William H. Beattie, individually<br />

for themselves and for other patrons on the Toronto Stock Exchange for shares Drive-In ran a two-evening screening of<br />

TORONTO—A strong demand developed<br />

of motion picture theatres similarly situated.<br />

the price rose to a year's high of $22 's- The in Eden" for benefit of the New London<br />

of Famous Players Canadian Corp.. and U-I's "Away All Boats!" and "Raw Wind<br />

Respondents were sheriffs J. R. Martin 1960 low was IS^a- In the recent upsurge firemen's convention committee. Advance<br />

of Greenvillo County, B. B. Brockman of no less than 3.295 shares changed hands tickets sold for $1, with tickets selling on<br />

Spartanburg County and State Attorney in one day in a mixed market, with no performance nights for $1.50. Children under<br />

12 were admitted<br />

General Daniel n. McLeod.<br />

particular news causing the activity.<br />

free.<br />

NE-12<br />

BOXOFFICE July 25, 1960


A FILMGROUP PRESENTATION<br />

Produced and Directed by ROGER GORMAN<br />

They fought for the Ultimate Prize<br />

Book Now-Contact Your FILMGROUP Distributor Listed Below:<br />

EMBASSY PICTURES CORP<br />

BOSTON<br />

JOSEPH LEVINE and JOE WOLF<br />

20 Winchester St.<br />

BOSTON 16, MASS.<br />

HU 2-332S<br />

BOXOFFICE :: July 25, 1960 NE-13


.<br />

.<br />

Quebec Pioneers Fete Eight With<br />

50 Years or More in the Industry<br />

MONTREAL — The Canadian Motion<br />

Picture Pioneers of Quebec 12th annual<br />

meeting held at Sheraton-Mount Royal<br />

Hotel honored eight motion picture personalities<br />

having 50 years or more of activity<br />

in the industry.<br />

Art Bahen. manager of eastern division<br />

for General Theatres Quebec. Ltd., was<br />

elected president, succeeding Phil Maurice<br />

of Consolidated Theatres, who had -served<br />

three years.<br />

Other senior officers named: W. H. Giles<br />

and Nat Gordon, first and second vicepresidents:<br />

L. Provost, secretary; William<br />

Deveault, treasurer; directors J. Papineau.<br />

B. Johnson. F. Peters, and John C. Spardakos,<br />

public relations director.<br />

Elected members of the executive council<br />

were William Lester. R. Vendette. William<br />

Singleton, Tom Cleary and Fred<br />

Peters. Regional representatives: Ovila<br />

Cote, Quebec City; Maurice Phaneuf,<br />

Sherbrooke, and P. Lafontaine. Hull.<br />

Pioneers with 50 years or more of activity<br />

in the industry were Romeo Vendette<br />

of United Amusement and Consolidated<br />

Theatres; J. E. Ouimet, the dean of pioneers<br />

of motion pictures in Montreal; Walter<br />

Hoffman, now connected with open-air<br />

cinemas in Ontario; J. Falardeau. projectionist<br />

at the Van Home Theatre here;<br />

George Capandrites, owner of the Cameo<br />

Theatre: H. Vance, representative of Consolidated<br />

Theatres in Quebec City: Arthur<br />

Larente of Peerless Films, and John Reidy.<br />

manager of the Loew's Theatre here.<br />

Ouimet. now 83. is an almost lengendary<br />

figure in Montreal's motion picture circles.<br />

He is still quite active, and occasionally<br />

attends some film showings. Ouimet has<br />

been viewing motion pictures for 64 years.<br />

It was in 1896 that Ouimet saw his first<br />

moving picture, the creation of the Lumiere<br />

brothers of France and shown in<br />

a hall on St. Lawrence boulevard here.<br />

Ouimet recalled the Lumiere films ran one<br />

and a half to two minutes.<br />

Papers in Columbus Bar<br />

'I Passed for White' Ads<br />

COLUMBUS—The Columbus Dispatch<br />

and the Columbus Citizen-Journal have<br />

refused to accept advertising for the Allied<br />

Artists' feature, "I Passed for White,"<br />

said Ken Prickett, executive secretary for<br />

the Independent Theatre Owners of Ohio,<br />

in a bulletin to members.<br />

"This is the first time in the memory of<br />

this writer," said Prickett, "that such a<br />

thing has happened to our business. It i.s<br />

hardly conceivable that anything about<br />

such a title should offend."<br />

Prickett said it was "peculiar" that the<br />

Citizen-Journal is the only Scripps-Howard<br />

newspaper to refuse advertising on the picture.<br />

He said that several radio and television<br />

stations also have refused to accept<br />

advertising on "I Passed for White."<br />

'Hawaii Beach Boy' Is Set<br />

For Spring 1961 Start<br />

HOLLYWOOD—Hal Wallis will locate<br />

his upcoming Elvis Presley starrer, "Hawaii<br />

Beach Boy," in the nation's 50th state,<br />

Hawaii, starting filming on the Technicolor<br />

musical in the spring of 1961.<br />

Based on an original story by Allan<br />

Weiss, former Los Angeles newspaperman,<br />

the film will be a Paramount release, as is<br />

1<br />

In 1902-03 at the now nonexistent Sohmer<br />

Park, Ouimet became active in the<br />

new film industi-y. Ouimet, then a stagehand<br />

at the National Theatre, became projectionist<br />

at the Sohmer Park. In 1905,<br />

he opened his first motion picture palace<br />

at the corner of St. Catherine and Montcalm<br />

street which bore his name, the<br />

Ouimetoscope. It was in the Ouimetoscope.<br />

having used kitchen chairs as seats, Ouimet<br />

in 1907 showed to Montrealers "The<br />

Life of a Fireman" made by Edison. The the Presley picture, "G. I. Blues," which<br />

reel had a length of 750 feet. In 1908, Wallis just completed. The filmmaker intends<br />

Ouimet showed a film depicting the life<br />

to use many scenic portions of the<br />

of Jesus Christ.<br />

i<br />

25 minutes islands rarely used in films before to bacK<br />

In 1907, Ouimet installed 1,000 modern Presley and says he is also seriously considering<br />

seats. <strong>Boxoffice</strong> prices were 15 to 50 cents.<br />

introducing Elvis as a dancer.<br />

If It's Good Promotion<br />

BOXOFFICE<br />

someone will<br />

report it in . .<br />

Fresh from the scenes of the activities each week come constani<br />

reports of merchandising of films. Most of these are ideas -you<br />

can use for your own promotion. All of them are interesting and<br />

most of them are profitable in other similar circumstances. Make<br />

full use of these practical ideas by practical showmen, many of<br />

whom you may know.<br />

•lotion pictures lend themselves ideally to good advertising. The public interest is<br />

high.<br />

Capitalize on the interest that already exists and increase your at<br />

tendance with proved ideas.<br />

NE-14 BOXOFFICE July 25, 1960


1^.<br />

with<br />

Charlotte WOMPI<br />

Installs Officers<br />

CHARLOTTE — Presentation of<br />

the<br />

WOMPI of the Year award to Mrs. Irene<br />

Monahan, booker of Howco International,<br />

was a highlight of the annual installation<br />

banquet held by the local chapter of<br />

Women of the Motion Picture Industry<br />

recently at the Stork restaurant. Mrs.<br />

Monahan was chosen by secret ballot<br />

among club members on the basis of her<br />

contribution to the group's activities during<br />

the past year. She was presented with<br />

a silver bowl.<br />

Emery Wister, movie editor of the Charlotte<br />

News, presented a "Show-Nuf Showmanship"<br />

award to Mrs. Billie Harris, the<br />

WOMPI who in his opinion had done the<br />

most during the year to promote good<br />

showmanship.<br />

The event marked the inauguration of<br />

Mrs. Becky Hunter, Consolidated Theatres,<br />

as the new WOMPI club president. The<br />

retiring president is Betty Beatty, MGM<br />

bookers' secretary. Other new officers installed<br />

included Mrs. Blanche Carr. MGM,<br />

first vice-president; Mrs. Ruby Brooks,<br />

20th-Fox, second vice-president; Mrs. Barbara<br />

Simpson, Stewart & Everett Theatres,<br />

recording secretary, and Mrs. Amalie<br />

Gantt. Howco, corresponding secretary.<br />

Board members installed were Mrs. Mary<br />

Miller, 20th-Pox; Mrs. Elizabeth Hinson,<br />

Plaza Theatre; Mrs. 'Viola Wister, Howco,<br />

and Mrs. Florence Hargett, Dominant.<br />

John H. Vickers sr., Carolina Delivery<br />

Service, served as emcee. Mrs. Thelma<br />

Culp, cashier for Warner Bros., reviewed<br />

aims of the club and activities in which It<br />

had participated.<br />

Special guests at the installation banquet<br />

were the exchange managers, their<br />

wives and Sue Alford of the Thompson<br />

Orphanage, which the club sponsors.<br />

Censor Lays Bad Films<br />

On Indifferent Public<br />

MEMPHIS—The blame for "immoral<br />

and eyeball blistering movies" can be<br />

traced to an indifferent public, Mrs. Judson<br />

McKellar told the Sertoma Club. Mrs.<br />

McKellar, chairman of the city censor<br />

board, said the board's hands are tied.<br />

"Some movies being shown right here in<br />

Memphis are pure pornography, and they<br />

haven't aroused one murmur from the<br />

public," she said.<br />

The censors can't legally ban such movies<br />

because of Supreme Court decisions regarding<br />

obscenity.<br />

"It's hopeless for us to try to have them<br />

cut—we either have to ban the whole movie<br />

or pass on It."<br />

She credited theatre owners with helping<br />

to keep the worst of the objectionable<br />

movies out of Memphis.<br />

"They have refused to buy several objectionable<br />

films, and they have cut immoral<br />

scenes from several others," she<br />

said.<br />

She said the system of labeling movies as<br />

to whether they are adult, family or children<br />

also has helped. "It seems unbelievable<br />

that parents will continue to take<br />

their children to movies marked 'for adults<br />

only'—but many of them still do," she said.<br />

ITOO Fall Convention<br />

Program Made Public<br />

COLUMBUS—The opening day session,<br />

Wednesday, October 12, of the convention<br />

of the Independent Theatre Owners of<br />

Ohio here will be devoted to concessions,<br />

sales, displays, profits and problems, said<br />

Ken Prickett, executive secretary.<br />

A second session on opening day will<br />

cover equipment, with displays and discussions<br />

of the newest developments in<br />

theatre equipment, some of which have not<br />

even been installed in an Ohio theatre at<br />

this time.<br />

Four forthcoming pictures, to be released<br />

around Thanksgiving Day, will be introduced.<br />

Campaigns on each picture will be<br />

discussed by either the national director<br />

of advertising and publicity of each company<br />

or by a top executive of the pub-ad<br />

department.<br />

There will be morning and afternoon<br />

sessions October 13 and a question-andanswer<br />

period at the close of each session.<br />

Big Drive-In Planned<br />

In Suburban Detroit<br />

DETROIT—Plans for construction of a<br />

1,200 car drive-in have been announced by<br />

Roy Thompson, John Kline, and Arthur<br />

Kobierzynski, who have taken an option<br />

on a 34-acre site in southeastern Northville<br />

township on Five Mile road near<br />

Eckles road. A model of the proposed theatre<br />

has been prepared, and a petition to<br />

rezone 21 acres for theatre construction<br />

has been filed. The remainder of the site,<br />

about 12 ',2 acres, would be later developed<br />

for residential use.<br />

Construction is tentatively planned to<br />

start in the fall, permitting opening in<br />

the spring.<br />

Thompson is projectionist at the Wayne<br />

Drive-In, and formerly was at the Oakland,<br />

Aztec, and Carlton theatres in Detroit.<br />

First Runs in Detroit Vary<br />

Quantity of Billings<br />

DETROIT—Both bookings and advertising<br />

for first nan houses are breaking<br />

some familiar precedents here.<br />

The Michigan Theatre, flagship house<br />

of the United Detroit Theatres, which has<br />

been on a double bill policy in general for<br />

years, was running "Man on a String" on<br />

a single bill basis. At the same time, The<br />

Adams Theatre, a Balaban operation, was<br />

doubling up with "The Giant of Marathon"<br />

and "Platinum High School." The<br />

Adams for years has specialized in long<br />

runs of single features.<br />

The Michigan's booking of "The Apartment,"<br />

which opened at midmonth, was<br />

promoted in ads by the usually anonymous<br />

film buyer. A head cut of Tom Byerle,<br />

buyer for the UDT circuit, was run in a<br />

two-inch ad on the amusement pages, with<br />

his comment that it is "the funniest movie<br />

of the year."<br />

Ted Harris Recuperating<br />

HARTFORD—Ted Harris, managing director.<br />

State Theatre, has been recuperating<br />

from surgery.<br />

2 More Majors Sued<br />

By Joseph P. Uvick<br />

DETROIT—Two additional distributor<br />

defendants are being named in the precedent-shattering<br />

monopoly and restraint of<br />

trade law.suit filed by Joseph P. Uvick of<br />

the Burton Theatre in Flint. Additional<br />

defendants named in papers being filed are<br />

Universal Pictures and Walt Disney Productions,<br />

doing business as Buena Vista.<br />

This brings all major distributors into the<br />

case, along with Butterfield Theatres, as<br />

defendants.<br />

Explaining the new inclusions, Uvick<br />

said that "Universal and Disney were left<br />

out originally and have not in any degree<br />

deviated from the practices out of which<br />

the suit arose. There is no reason for excluding<br />

them from the damages and ultimate<br />

decree that I hope to obtain."<br />

This is the case which was remanded by<br />

federal court back to the county circuit<br />

court for trial under state antimonopoly<br />

laws rather than federal, upsetting an industry<br />

precedent.<br />

Woolners Ready With<br />

German 'Walks by Night'<br />

NEW ORLEANS—Woolner Bros. Enterprises,<br />

headed by Bernard and Lawrence<br />

Woolner of this city, have acquired U. S.<br />

rights to the German-made "She Walks by<br />

Night," which stars Belinda Lee, English<br />

actress.<br />

The story is based on the life of Rosemaris<br />

Nitribritt, whose notorious life<br />

reached the front pages back in November<br />

1947 when she was found murdered in her<br />

luxurious Frankfort, Germany, apartment.<br />

The Woolners have signed distribution<br />

deals with Red Jacobs, Los Angeles; Max<br />

Roth, Chicago; AIP exchanges in Philadelphia,<br />

Minneapolis, Kansas City, Des<br />

Moines and Milwaukee; Embassy Films,<br />

Boston, and the eastern coast, and Arnold<br />

Jacobs, New York. The Woolners will<br />

handle distribution in the southern area.<br />

The film was retitled for U. S. from<br />

"The Truth About Rosemarie."<br />

The Woolners have produced several<br />

films, including "Swamp Women," made in<br />

and around New Orleans and the Bayou<br />

Lacomb region; "Teenage Doll," and "Attack<br />

of the 50 -Foot Woman," the latter<br />

two in Los Angeles studios. In addition,<br />

they filmed "Naughty New Orleans" in<br />

16mm on local Rue Bourbon in 1956 for<br />

$15,000, and blew it up to 35mm. The film<br />

still is in release. They recently completed<br />

another picture, still untitled, and have<br />

two more on schedule.<br />

Guy Gabaldon to Tour<br />

For 'Hell to Eternity'<br />

LOS ANGELES—Marine hero Guy Ga-<br />

and exploits are drama-<br />

baldon, whose life<br />

tized in Allied Artists' "Hell to Eternity,"<br />

an Atlantic Pictures Production, has been<br />

set to tour key cities late in July on behalf<br />

of the picture.<br />

Jeffrey Hunter stars as Gabaldon in<br />

"<br />

"Eternity, David Janssen, 'Vic Damone.<br />

Patricia Owens, Miiko Taka and<br />

Sessue Hayakawa filling other key roles.<br />

Irving H. Levin produced and Phil Karlson<br />

directed.<br />

BOXOFFICE July 25, 1960<br />

NE-15


NEW HAMPSHIRE<br />

n fire scare occurred behind the Sky-Ray<br />

Drive-In on the Daniel Webster highway<br />

in Hooksett July 12 as a brush fire<br />

raced over acres of rough terrain dotted<br />

with scrub pine. Firemen from Hooksett<br />

and South Hooksett battled the flames for<br />

nearly seven hours and bulldozers were<br />

called in to aid in stamping out the fires.<br />

The drive-in was not damaged by the fire.<br />

New Hampshire's delegates and visitors<br />

to the Democratic National Convention in<br />

Los Angeles had an opportunity to rub<br />

elbows with movie stars at the MGM<br />

studios in nearby Hollywood July 13. The<br />

host to two busloads of Granite Staters<br />

who invaded Movieland was John L. Sullivan<br />

of Manchester, former Secretary of<br />

the Navy and New Hampshire gubernatorial<br />

candidate, who is now a member<br />

of the MGM board of directors.<br />

While Dana Andrews, movie and stage<br />

star, was appearing at the Lakes Region<br />

Playhouse in nearby Gilford, he was made<br />

an honorary member of the Uaconia Police<br />

Ass'n. As a climax to the 27th annual<br />

Laconia Police Ball at the Winnipesaukee<br />

Gardens at Weirs Beach, the actor was<br />

presented a framed scroll by Mayor J.<br />

Oliva Huot. It bore the signature of Laconia's<br />

police chief. Charles E. Dunleavy.<br />

Albert Blake, maintenance man at the<br />

Colonial Theatre in Laconia, who first<br />

ascended Mount Chocorua in 1906, has<br />

again climbed the peak after a lapse of 54<br />

years. He covered the distance in seven<br />

hours, round trip, using the Piper Trail<br />

and said he noted some changes since his<br />

first climb more than half a century ago.<br />

July 12 was not a very lucky day for<br />

Grace Metalious of Gilmanton. author of<br />

"Peyton Place." w-hich was made into a<br />

successful movie. Her 13-year-old son<br />

Christopher injured a leg when his bicycle<br />

collided with an automobile. A 13-year-old<br />

Manchester girl, visiting at the Metalious<br />

home, was kicked in the head by a horse.<br />

She was reported in good condition at the<br />

Laconia Hospital.<br />

Installs Air Conditioner<br />

PORTLAND, ME.—Nat Silver. Snider<br />

Theatres district manager, reported the<br />

completion of installation of air conditioning<br />

at the Empire Theatre here.<br />

'Daisies' Breaking Record<br />

NEW HAVEN- MGM's "Please Don't Eat<br />

the Daisies" continues to smash records. It<br />

was held over in suburban engagements,<br />

including the Forest. AUington, West<br />

Haven, and Lawrence, New Haven,<br />

Antenna System Operator<br />

Sued on Copyright Basis<br />

NEW YORK— United Artists<br />

A.s.sociated<br />

has filed suit in Federal District Court<br />

agaiiist the NWL Corp., operator of community<br />

antenna television systems in West<br />

Virginia, charging infringement of copyright.<br />

Seymour M. Peyser, vice-president and<br />

general counsel of United Artists, parent<br />

company, called it an important industry<br />

test case, "the first suit of its kind challenging<br />

the right of a community antenna<br />

operator to reproduce and transmit copyrighted<br />

programs over local wired facilities<br />

without compensation."<br />

UAA distributes pre-1949 Warner Bros,<br />

features and many short subjects. It has<br />

given licenses to TV stations in Pittsburgh,<br />

Steubenville, Ohio, and Wheeling, W. Va.<br />

The defendant operates community antenna<br />

systems in Clarksburg and Fairmount.<br />

W. Va. It is charged with using<br />

the programs without payment and without<br />

consent of the copyright owner or the<br />

TV stations.<br />

UAA is seeking an injunction, damages<br />

and an accounting of profits. It is represented<br />

by the law firm of Phillips, Nizer,<br />

Benjamin, Krim & Ballon.<br />

Toronto Casino Closed<br />

For Renovation Work<br />

TORONTO—The downtown Casino,<br />

operated<br />

by Lou Appleby and Premier Theatres,<br />

closed recently for renovations and<br />

the instaUation of an air conditioning<br />

system. The Casino has 1,110 seats.<br />

Toronto may have a new theatre with<br />

the conversion of the Moulton property on<br />

Bloor street, according to a proposal announced<br />

at the annual meeting of the<br />

Central Ontario Drama League which<br />

plans to operate the project. The facilities<br />

promise a mixed policy, including the<br />

presentation of art films.<br />

The huge and expensive O'Keefe Center<br />

for the Performing Arts, which is approaching<br />

completion at Front and Yonge<br />

streets, with opening scheduled for next<br />

October, will have projection equipment<br />

for the showing of occasional special film<br />

productions, it is announced by Hugh<br />

Walker, managing director.<br />

The $12,000,000 building, sponsored by<br />

the O'Keefe Brewing Co., is being wired,<br />

and built-in speakers have been placed<br />

around the main floor and balcony which<br />

will have a total of 3,200 seats,<br />

In a letter to the editors of the Manchester<br />

Union-Leader, signed by "Citizens for<br />

Good Movies" in Keene. parents were advised:<br />

Let us be aware! Know what is<br />

showing at our theatres. Ask ourselves,<br />

is the motion picture suitable for children,<br />

family fare, adolescents or adults?" The Theatre-Fun Center Near<br />

group gave a partial list of movies for<br />

children and family as approved by the<br />

Akron Gets Under Way<br />

National Council of the Legion of Decency AKRON—First proposed five years ago,<br />

or National Parent-Teacher Magazine. a recreation center to include two drivein<br />

theatres, a swimming pool, a truck stop,<br />

two midget racetracks, a snack bar and a<br />

playland for children will soon become a<br />

reality. The proposed $500,000 project on a<br />

69-acre site in Richfield township will be<br />

NE-16<br />

fini.shed early this fall, according to J. J.<br />

Barton, Parma, who recently obtained a<br />

zoning permit. The Richfield. Bath and<br />

Brecksville fire departments put a torch<br />

to an old dairy barn on the site to celebrate<br />

the start of the project. Barton is<br />

a former state representative from Cuyahoga<br />

County. The project will be one mile<br />

south of Richfield village, between State<br />

Routes 21 and 176.<br />

THE<br />

NEARLY<br />

CURABLE<br />

CANCER!<br />

A simple, painless examination,<br />

the "Pap<br />

smear", helps physicians<br />

detect cancers of<br />

the uterus in time.<br />

When discovered early<br />

and properly treated,<br />

this second most common<br />

cancer in women is<br />

nearly 1007° curable.<br />

Our film, "Time and<br />

Two Women" will show<br />

you how to guard yourself<br />

against uterine cancer.<br />

It has already saved<br />

many lives. To see it,<br />

call the office of the<br />

American Cancer<br />

Society nearest you, or<br />

write to "Cancer", c/o<br />

your local post office.<br />

CANCER<br />

SOCIETY<br />

Through the Courtesy of<br />

BOXOFFICE<br />

BOXOFFICE July 25, 1960


I<br />

'<br />

;<br />

that<br />

'.<br />

the<br />

1 turned<br />

I atre<br />

1<br />

cashiers<br />

1<br />

special<br />

[<br />

—<br />

—<br />

—<br />

'Pollyanna' 115 Tops<br />

Other Toronto Debuts<br />

TORONTO — "Pollyanna" had a good<br />

start at the Imperial to make it the picture<br />

of the week among the new offerings<br />

which included "Portrait in Black" at the<br />

Uptown and "The Mountain Road" at the<br />

Carlton. "The Bramble Bush" had a nice<br />

second week at the Hollywood.<br />

.<br />

(Average Is 100)<br />

Corlfon—The Mountain Rood (Col) 105<br />

Eghnton Oscar Wilde (Four City Er>t.), 3rd wk, .100<br />

Hollywood The Bramble Bush (WB), 2nd wk...llO<br />

Hylond Carry On, Constable (Ronk), 6th wk...lOO<br />

Imperial— Pollyonna (BV) 115<br />

Loews The Apartment (UA), 4th wk 100<br />

Nortown Suddenly, Lost Summer (Col) 105<br />

Con-Con (20th-Fox), 16th wk 120<br />

Tivoli<br />

Towne The Battle of the Sexes (IFD), 7th wk. 100<br />

University— Ben-Hur (MGM), 30th wk 1 20<br />

Uptown Portroit in Black (U-l) 110<br />

'Apartment' Stays Over<br />

For 3rd Winnipeg Week<br />

WINNIPEG—"South Pacific" returned<br />

for a successful week at the Capitol and<br />

Pembina Drive-In and then moved over to<br />

the Gaiety. "The Apartment" continued<br />

strong through its second week and was<br />

being held. "Can-Can" at the Met has not<br />

caught the public fancy despite excellent<br />

patron reaction.<br />

Capitol, Pembina Drive-In South Pacific (20th-<br />

Fox), revivol ' 120<br />

Gorrick The Aportment (UA), 2nd wk 110<br />

Lyceum, Starlite Drive-In The Big Operotor<br />

(MGM); Too Soon to Love (U-l) 100<br />

Met—Con-Con (20th-Fox), 2nd wk 100<br />

Odeon Suddenly, Lost Summer (Col), 4th wk. 100<br />

First Run Business Is<br />

Slow in<br />

Vancouver<br />

VANCOUVER—First runs continued in<br />

low gear again the past week, with managers<br />

still waiting for the upbeat to begin.<br />

A real hot spell with plenty of outdoor<br />

competition tells the story—even hardticket<br />

films are feeling the pinch.<br />

C;^.tol Ice Palace (WB) Fair<br />

Jrpheum Honnlbal (WB) Moderate<br />

Pork I'm All Right, Jock (20th-Fox), 3rd wk...Good<br />

P'azo— The Unforgiven (UA), 2nd wk Mild<br />

Strand Con-Con (20th-Fox), 4th wk Fair<br />

Stanley Ben-Hur (MGM), 12th wk Foir<br />

Stud —Around the World in 80 Doys (UA),<br />

teissue<br />

Moderate<br />

All-Holdover Lineup<br />

Potent in Montreal<br />

MONTREAL—With a number of really<br />

.solid boxoffice holders attracting good<br />

crowds, Montreal's first-run theatres reported<br />

favorable business. "Can-Can,"<br />

"Ben-Hur" and "Carry On, Nurse" continued<br />

registering excellent business both<br />

from local residents and the tourist trade.<br />

Alouette Ben-Hur (MGM), 28fh wk Excellent<br />

A.enue Carry On, Nurse (20th-Fox), 10th<br />

wk<br />

Excellent<br />

Kent— A Touch of Lorceny (Para), 4th wk. Good<br />

.He—Con-Con (20th-Fox), 12th wk. ..Excellent<br />

Bogus $10 Bills Out<br />

TORONTO — Following warnings from<br />

Royal Canadian Mounted Police and<br />

municipal law enforcement departments<br />

counterfeit Canadian money has<br />

up in a number of places, the thechain<br />

companies have instructed<br />

and candy bar attendants to take<br />

precautions against the acceptance<br />

of bogus $10 bills. The imitation banknotes<br />

have been recovered at Toronto. Ottawa,<br />

Hamilton, London and elswhere in Ontario.<br />

They are said to be good reproductions.<br />

BOXOFFICE July 25, 1960<br />

f/7ms Better, Attendance Up; Outlook<br />

Brighter at Montreal Than in 1955<br />

By JULES LAROCHELLE,<br />

<strong>Boxoffice</strong> Montreal Bureau<br />

MONTREAL—In discussing with a number<br />

of Montreal and district motion picture<br />

industry officials, especially with exhibitors,<br />

changes which have occurred in<br />

the past five years; that is, since publication<br />

by <strong>Boxoffice</strong> of its 35th anniversary<br />

number, this correspondent found that a<br />

more optimistic feeling prevails now than<br />

five years ago.<br />

Five years ago, Montreal motion picture<br />

people were just beginning to feel the severe<br />

impact of competition by television.<br />

Sine then, the situation has become very<br />

much clearer, and exhibitors generally feel<br />

that in the past year or so there has been a<br />

very discernible improvement in motion<br />

picture attendances.<br />

Of course, in the past five years, many<br />

of the smaller houses have had to be<br />

closed, but the theatres remaining are<br />

operating at favorable earning levels.<br />

Exhibitors who, of course, are very much<br />

interested in getting better and better pictures,<br />

said that they think that the better<br />

quality films produced in recent years undoubtedly<br />

have been responsible in attracting<br />

people back to the cinemas.<br />

Exhibitors, although not making as<br />

much as they would like to, hope that the<br />

future is not disrupted to the same extent<br />

that it has been in the last half decade.<br />

A recent survey conducted in Montreal<br />

and district by a Montreal weekly newspaper<br />

whether cinema fans were as many<br />

today as ten years ago confirmed that patrons<br />

are more inclined to be choosy nowadays.<br />

A great number of persons queried<br />

said that they now go to a motion picture<br />

SHADES of<br />

HECTOR! — Michael<br />

Dunn, aged 8, won the 65-pound<br />

championship of British Columbia in<br />

the tournament held at Vancouver<br />

College, reminding his proud father,<br />

Douglas MacKay Dunn, owner of the<br />

Colonial Theatre, of Michael's grandfather.<br />

Hector Quagliotti, a pioneer exhibitor<br />

in Western Canada, who was<br />

known in his day as somewhat of a<br />

slugger, too. and was British Columbia's<br />

oldest active showman when<br />

he died recently.<br />

theatre to see a "special" film rather than<br />

as a "habit" as formerly.<br />

Answers by several jjersons as published<br />

by the newspaper revealed motion picture<br />

theatregoing habits vary widely. One r>erson<br />

declared that he went to the cinema on<br />

an average of once a month, while another<br />

said he took in a film at least once a week.<br />

As far as taste is concerned, respondents<br />

were pretty well divided between Frenchlanguage<br />

films and English films, either<br />

from the United States or Great Britain.<br />

In recent years, Montreal saw the opening<br />

of a few arty film houses. One of the<br />

most notable is the Elizee, located just back<br />

of Sherbrooke street in the middle of a<br />

district now widely inhabited by newcomers<br />

to Canada. The "special" film houses<br />

have made an impression on moviegoers<br />

and attendance is reported good by operators.<br />

In August, there will be held at the<br />

Loew's, Montreal's largest film theatre, an<br />

international film festival under the honorary<br />

presidency of Norman McLaren of<br />

National Film Board. The festival, one of<br />

the most important activities of the Montreal<br />

Film Society, which this year celebrates<br />

its 25th anniversary, is receiving<br />

cooperation from all quarters, including<br />

that of W. G. Lester, president of United<br />

Amusement Corp., which is Montreal and<br />

Quebec province's largest motion picture<br />

theatre chain.<br />

The film festival is expected to have a<br />

favorable lasting effect on theatre attendance.<br />

Among countries which will be represented<br />

are Canada, England, France, Italy,<br />

the United States, Poland, Mexico, India,<br />

Israel and Japan. The Montreal International<br />

Film Festival received recognition as<br />

an international affair by the International<br />

Federation of Associations of Film<br />

Producers at the last session of this organization<br />

held in Cannes, France.<br />

Variety Village Boys<br />

Hold Variety of Jobs<br />

TORONTO—Reporting on the academic<br />

or vocational accomplishments of this<br />

year's graduates from the Variety Village<br />

School for Crippled Boys, J. Arthur Robertson,<br />

principal, pointed to the wide diversification<br />

of occupations for which the<br />

youths had qualified and were now employed.<br />

A number of graduates have become<br />

clerk-typists while others come under the<br />

classification of office assistants. Two of<br />

the boys have jobs as watchmakers and do<br />

repairing. This has been a fairly popular<br />

course in recent years. One student became<br />

a draftsman for heating equipment and<br />

installations, while several of the teenage<br />

graduates were able to engage in sheet<br />

metal work and electric welding in spite<br />

of physical shortcomings.<br />

Free Shows in Park<br />

TORONTO—Free motion pictui-e shows<br />

in the open air appeared here. The programs,<br />

which are being presented regularly<br />

in city-owned Willowdale Park on Bloor<br />

street, are sponsored by the Toronto and<br />

District Film Council.<br />

E-1


Very Best Wishes<br />

to <strong>Boxoffice</strong> on its 40th Anniversary<br />

Cine-France Distribution,<br />

Ltee<br />

Distributor of the best French films<br />

GREETINGS TO BOXOFFICE<br />

N. D. G. PHOTO SUPPLY INCORPORATED<br />

5488 Sherbrooke St. West<br />

1197 Phillips Place<br />

Best Wishes


MONTREAL<br />

Hnthony Nutting:, who in 1956 quit the<br />

Eden cabinet in protest against the<br />

Anglo-French attack on Egypt, was here<br />

as part of a 13-city tour to promote "Lawrence<br />

of Arabia." The former diplomat said<br />

that the West is putting too much emphasis<br />

on stopping Communists and not enough<br />

on advancing freedom. Nutting declared he<br />

did not believe there would be a world war,<br />

although he pointed out that the world already<br />

is engaged in "the most critical<br />

struggle it has ever known."<br />

National Film Board authorities here revealed<br />

five more awards have been won in<br />

international competitions by Board productions.<br />

This brings to 28 the number of<br />

prizes won by the NPB in the last three<br />

months. The latest group of prizes went to<br />

"Fisherman." winner of first prize and a<br />

bronze medal in the documentary class at<br />

the first international festival in Bloemfontein.<br />

South Africa: "The Skilled Worker"<br />

and "Man on the Assembly Line," special<br />

mention diplomas at the International<br />

Labor Film Institute's festival in Stockholm,<br />

"On a Day Off," third prize in the<br />

categorj' "promotional films for public<br />

participation" at the 1960 World Planning<br />

and Housing Congress, San Juan, Puerto<br />

Rico, and "Sledge-hammer," a television<br />

clip, winner of a diploma at the Advertising<br />

Film Festival in Venice. This award<br />

was won in competition with 583 other<br />

entries from 30 countries.<br />

The Imperial Theatre here<br />

i<br />

Canadian<br />

house of Cinerama) reintroduced its first<br />

Cinerama vehicle to be shown here and a<br />

good reception was given the film. Press<br />

notices were exceptionally favorable.<br />

In Eastern Canada %<br />

For prompf service, technical Know-How, Jf<br />

All repairs and Large stock of j*<br />

replacement ports<br />

^<br />

Remember<br />

BEST THEATRE SUPPLY REG D<br />

4S28 St. Denb StrMt VI 2-6762<br />

Montreol<br />

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Negro Group Raps Use<br />

Of 'Nigger' in Films<br />

VANCOUVER — An official complaint<br />

against two movies now playing in British<br />

Columbia was made to the provincial<br />

film censor by the British Columbia Association<br />

for the Advancement of Colored<br />

People.<br />

Association president Frank C. Collins<br />

told film censor R. W. McDonald that<br />

his group objected to the word "nigger"<br />

as it was used in the movies "Imitation<br />

of Life" and "The World, the Flesh and<br />

the Devil."<br />

McDonald said that he is awaiting a<br />

written protest from the BCAACP and that<br />

his office is anxious to have the association's<br />

full views on the use of the word.<br />

He said the term would be watched for in<br />

future movies and would be censored out if<br />

lised in any non-educational way.<br />

"We don't encourage use of that word<br />

in any context." said Collins. "It's a derogatory<br />

term and can be easily misconstrued<br />

or used as an insult to an individual or to<br />

our race. Our organization would like to<br />

see the word removed from movies, books,<br />

TV and all public reference."<br />

"Occasionally." added Collins, "the<br />

term must be used in an explanatory or<br />

educational manner. We realize this and<br />

I know Mr. McDonald does likewise. We<br />

have not asked him to recall the two<br />

movies in question at this time but we<br />

are contemplating doing so."<br />

'Flaming Lance' Slated<br />

As Next for Presley<br />

HOLLYWOOD—Don Siegel will direct<br />

20th-Fox's "Flaming Lance." next Elvis<br />

Presley starrer. David Weisbart, who is<br />

producing, has slated an August 8 starting<br />

date for the Nunnally Johnson screenplay<br />

of Clair Huffaker's story.<br />

John Huston will produce and direct<br />

"Freud," from a screenplay by Wolfgang<br />

Reinhardt and Charles Kaufman, for U-I.<br />

Reinhardt will serve as associate producer.<br />

Huston also will make Rudyard Kipling's<br />

"The Man Who Would Be King" for U-I.<br />

No decision has yet been made as to which<br />

picture will go before the cameras first.<br />

n 2 yeors for $5 1 year for $3 3 yeors for $7<br />

G Remittance Enclosed D Send Invoice<br />

THEATRE<br />

STREET ADDRESS<br />

TOWN ZONE STATE<br />

NAME<br />

POSITION<br />

^^^Qtne national film weekly 52 issues a year<br />

825 Van Brunt Blvd., Kansas City 24, Mo.<br />

Private Produclion<br />

Output Higher in '59<br />

MONTREAL—The gross revenue of the<br />

54 private companies engaged in the production<br />

and printing of motion picture<br />

films and filmstrips in Canada during 1959<br />

increased 13.5 per cent to an estimated<br />

$8,704,410 from 1958's 52-plant revised<br />

figure of $7,669,703. according to figures<br />

available prior to the release of the annual<br />

government report on motion picture production<br />

to be issued sometime soon.<br />

The number of employes in the industry<br />

increased to 1,365 from 1,133 in 1958 and<br />

salaries and wages to $3,471,347 from<br />

$2,770,375.<br />

Revenue from production during 1959<br />

rose to $5,085,690 from $3,902,780 In the<br />

preceding year, while revenue from printing<br />

and laboratory work fell to $3,229,240<br />

from $3,344,948, and from other sources to<br />

$389,480 from $421,975.<br />

Output of films of five minutes duration<br />

or longer by private industry in 1959<br />

amounted to 514. including 40 for television<br />

and 15 other nontheatrical films<br />

that were adaptations or language versions<br />

of original films and 11 that were made<br />

for other than Canadian sponsors. Government<br />

agencies made adaptations or<br />

language versions of 20 theatrical shorts,<br />

10 television and 61 other nontheatrical<br />

films of five minutes duration or longer.<br />

Private firms and government agencies<br />

printed 47,978,205 feet of 16mm film in<br />

black and white and 7,802.333 feet in color<br />

in 1959. Some 21.200,275 feet of 35mm<br />

film was printed in black and white.<br />

Reid H. Ray Firm Makes<br />

Wide Variety of Films<br />

ST. PAUL—Reid H. Ray Film Industries<br />

will continue to make a wide variety of<br />

films—sales films, sales training films, industrial<br />

documentaries, films for television<br />

distribution and television spots, although<br />

the company recently sold its theatre<br />

screen advertising division to the Alexander<br />

Film Co. of Colorado Springs, Colo.<br />

About 25 per cent of the firm's volume<br />

is in making government films and Reid<br />

H. Ray. president, said "the percentage<br />

probably will increase with the years." He<br />

said that a decrease in number of theatres<br />

using screen advertising was the reason<br />

his company sold the screen ad division.<br />

The company, in addition to its headquarters<br />

here, also has offices in Washington,<br />

D. C. Chicago and Kansas City,<br />

Mo. In all. the firm has 69 employes, although<br />

the number probably will drop<br />

with sale of its screen ad division.<br />

Trio From Broadway Stage<br />

Signed for UA 'Misfits'<br />

HOLLYWOOD—A trio of top Broadway<br />

stage performers—Kevin McCarthy, Estelle<br />

Windwood and James Barton—have been<br />

signed for United Artists' "The Misfits,"<br />

completing the all-star casting for the<br />

Seven Arts production which topUnes<br />

Clark Gable, Marilyn Monroe, Montgomery<br />

Clift, Thelma Ritter and Eli Wallach, with<br />

John Huston directing.<br />

Frank E. Taylor is producing the picture<br />

from Arthur Miller's first screenplay.<br />

K-4<br />

BOXOFFICE July 25, 1960


AMERICAN INTERNATIONAL presenll<br />

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Schine Home Office Employes Honored<br />

For More Than hOOO Years' Service<br />

GLENS FAIXS. N. Y.—Honoring more in 1919 as an usher at the Family Theatre,<br />

than 1,000 years of service by Schine home the second theatre in what was to become<br />

office employes at one of the largest independent chains in<br />

Gloversville. two generations<br />

of the Schine<br />

the nation.<br />

Thirty-five year and over awards were<br />

family played host to presented by J. Myer Schine to Mrs.<br />

the entire Gloversville<br />

Florence Torrey of Northville, now assist-<br />

office staff and ant treasurer of Schine Enterprises, who<br />

their husbands and began as a stenographer in 1923: Mrs.<br />

\v i V e s recently at Clara Masterson, switchboard operator at<br />

dinner and cocktails<br />

the Gloversville office, who stai-ted as a<br />

at the Schine clerk in 1924, and Harry Goldsmith of<br />

Queensbury Hotel and Lockport, division manager for the Schine<br />

Motor Inn here.<br />

Circuit, who joined the organization in<br />

Taking part in expressing<br />

1924.<br />

J. Myer Schine<br />

their appre-<br />

In making the awards, Schine com-<br />

ciation for the many mented on the loyalty and enthusiasm<br />

years of service to the company were which had been exemplified by Schine employes<br />

J. Myer Schine, the founder and present<br />

through the years, creating a nu-<br />

chairman of the board of Schine Enterprises;<br />

cleus of veterans upon which the company<br />

G. David Schine. president of has placed a great amount of responsibility<br />

Schine Enterprises: Donald Schine, vicepresident<br />

over a period of many years.<br />

of Schine Enterprises in charge He was joined by his son, G. David<br />

of theatre operations: and C. Richard Schine, who outlined the progress of recent<br />

Schine. vice-president and treasui-er of years and the expansion today into one of<br />

Schine Enterprises who directs real estate the country's foremost national organizations,<br />

its diversification and the bright<br />

operations.<br />

Among those employes honored by the future ahead for Schine staff members. C.<br />

Schines were Harry King, of Gloversville. Richard Schine also spoke briefly about<br />

the first employe ever hired by J. Myer the longevity record of employment.<br />

Schine when he opened his first theatre Awards to the zone managers and divisional<br />

in Gloversville in 1917: and George<br />

managers of Schine Circuit were<br />

Lynch, now chief film buyer for the presented by Donald Schine and Bernard<br />

Schine Circuit, who joined the Schines Diamond, general manager of theatres.<br />

Donald Schine, who conducts the affairs<br />

of the theatres out of the Gloversville<br />

home office, paid tribute to the entire<br />

staff for the generous cooperation<br />

given to him throughout the years.<br />

A 30-yeor pin wos presented to Lloyd Motteson,<br />

purchoiing ond mointenonce, who joined Schine in<br />

1927, while 25-yeor and over awards went to Seymour<br />

L. Morris, director ot advertising, publicity<br />

and public relations; William Grohom, vicc-p^'csident<br />

in chorge of new projects; Hermon Kopf, divisional<br />

manager of Solisbury, Md.; Harold Sliter, zone manager<br />

of Lexington, Ky.; Gus Lynch, chief film booker,<br />

and Alton Dockstoder, head bookkeeper.<br />

20 to 25 years: Howord Antevil, Horry Unterfort,<br />

William Kroemer, Lou Hart, Stanley Werthman, Mi»<br />

Giseldo Ambrosino, Mrs. Eleonor Follis, Bernord Diamond,<br />

Miss Esther Lomphier, Miss Kothenne Kilmer.<br />

15 to 20 years: Chris Pope, Mrs. Olive Hallenbeck,<br />

Miss Ruth Robbins, Mrs. Almo Jeon Sleezer,<br />

Arnold Von Denburgh, Arthur Dollor, Charles Hofwitz,<br />

Mrs. Geraldine Simonds.<br />

JO to 15 years: Ben Geory, Mrs. Dorothy Key, Mrs.<br />

Mane McLeod, Mrs. Mory Ellen Rhinehort, Mrs.<br />

Frances Christie, Miss Madeline Young, Miss Vivien<br />

Bergen, Mrs. Patricio Long, Moynord Miller, Mrs.<br />

Inez Smith, Miss Mourine Hemstreet, Mrs. Gwendolyn<br />

Rostron, Antone Rolbovsky, Williom Muddle.<br />

5 to 10 yeors: Seymour Evans, Mrs. Betty Elmendorf,<br />

Lee Willis, Miss Morgoret Kimball, Fronk Peters,<br />

Mrs. Gladys Batty, John Szczerba, Mrs. Potricia<br />

Harrington, Miss Joyce Phelps.<br />

William Devaney Named<br />

MGM Western Manager<br />

NEW YORK—William J. Devaney has<br />

been appointed western division sales manager<br />

for MGM by Robert Mochrie, general<br />

sales manager. Devaney has been midwest<br />

division manager and will move into the<br />

position foiTnerly held by Herman Ripps,<br />

who has been named assistant general<br />

sales manager. He will headquarter in<br />

Los Angeles. He joined MGM in 1929 in<br />

Chicago, became assistant branch manager<br />

in 1946 and branch manager a year later.<br />

T<br />

K-6 BOXOFFICE July 25, 1960


Levine Gives 'Herculean'<br />

Party for 'Unchained'<br />

NEW YORK—Joseph E. Levine ushered<br />

in his "Hercules Unchained" here Tuesday<br />

night with a "Night With the Gods" party<br />

at the Forum of the Twelve Caesars. The<br />

film had its debut the following day at the<br />

Fabian Fox Theatre in Brooklyn and it<br />

began its Greater New York area run on<br />

July 13.<br />

Sixty varieties of food and wines were<br />

flown in from all parts of the world for<br />

200 or more guests who were members of<br />

the press and the entertainment world.<br />

Dance music was provided by an orchestra<br />

whose members were dressed in Roman<br />

togas. Herculean warriors and Grecian<br />

hand maidens welcomed the guests.<br />

Food consisted of golden peacocks, molossol,<br />

caviar, roasted pheasants, roasted<br />

suckling pigs, trout in Etruscan wine jelly,<br />

pate of wild boar, salmon, Roman beans<br />

and wild mushrooms, quail in vine leaves<br />

and other delicacies.<br />

On the previous Wednesday, Levine gave<br />

a similar affair at the Beverly Hills Hotel<br />

in Los Angeles.<br />

TOA Signs Richard Young<br />

NEW YORK—Richard B. Young of the<br />

Crystal Theatre Coi-p. of Cumberland,<br />

Md., has enrolled his Ci-ystal Drive-In in<br />

Cumberland in both Theatre Owners of<br />

America and the Maryland Theatre Owners<br />

Ass'n, TOA affiliate, according to a<br />

joint announcement by Albert M. Pickus,<br />

TOA president, and John G. Broumas,<br />

MTOA president.<br />

'Portrait' in LA Area<br />

LOS ANGELES — Universal-International's<br />

"Portrait in Black" was set to<br />

open in 20 theatres, 12 hardtops and eight<br />

drive-ins in the L. A. area. The drama stars<br />

Lana Turner, Anthony Quinn, Sandra Dee,<br />

J. Saxon. Richard Basehart, Virginia Grey.<br />

'White Warrior' Progress<br />

LOS ANGELES—Warner Bros, is preparing<br />

"The White Warrior," Italian-made<br />

Steve Reeves starrer, for late fall release.<br />

June Foray has been signed to record<br />

voices for the film which shows the famed<br />

muscleman as a Russian Cossack.<br />

O'Seas Rights Among<br />

WGA Contract Gains<br />

HOLLYWOOD—Among the highlights<br />

revealed by the Writers Guild of America<br />

in the union's recently bargained screen<br />

contract with the Ass'n of Motion Picture<br />

Producers are foreign boxoffice royalties,<br />

writers' credits and separation of rights.<br />

WGA states that scribes will get boxoffice<br />

royalties "in those countries, such as<br />

France and Spain, where money is collected<br />

at the boxoffice for screenwriters." The<br />

money is in blocked funds which the producer<br />

cannot touch. On credits, the guild<br />

states that no other credits shall appear<br />

on the card on which writing credits appear,<br />

with the exception of source material<br />

credit, and, in addition, the writing card<br />

shall immediately precede that of the director<br />

and the producer.<br />

Columbia's "The Devil at 4 o'clock" is<br />

the story of a priest and three convicts<br />

who risk their lives to save a colony of<br />

leper childi-en.<br />

Congratulations and Best Wishes<br />

(^onara onaraLuiaCiond<br />

lula ti<br />

ATLAS FILM<br />

DISTRIBUTORS<br />

to<br />

(/boxoffice<br />

D. ENGLISH & CO. LTD.<br />

BEST WISHES FOR MANY<br />

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Reserved seat and<br />

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Best Wishes fo <strong>Boxoffice</strong><br />

Congratulations to<br />

<strong>Boxoffice</strong><br />

PETER KEPPIE<br />

GERRY CHERNOFF<br />

TWENTIETH CENTURY-FOX FILM CORP.<br />

General Sound & Theatre Equip. Ltd.<br />

160 Bates Road, Town Mt. Royal<br />

BOXOFFICE July 25, 1960 K-7


. . Hugh<br />

. . Formerly<br />

TORONTO<br />

Dhil Stone, first assistant chief barlcer of<br />

the Variety Club, was master of ceremonies<br />

for the Miss Toronto Beauty contest<br />

held at the Toronto Exhibition grandstand<br />

. O'Brian of television was<br />

in Niagara Palls. Ont.. when Mayor Nikoll<br />

Bobrovnikov of Moscow was there. O'Brian<br />

thwarted the efforts of a Lithuanian<br />

youth Geda Janusonis to hit the Russian<br />

visitor with a raw egg. Janusonis appeared<br />

in court July 11 and was let off with a<br />

warning.<br />

Manager Keith U'ilson of the Pairlawn<br />

Congratulations<br />

From<br />

MURRAY SWEIGMAN<br />

THEATRE POSTER SERVICE LTD.<br />

277 Vicforio Sf.<br />

TORONTO,<br />

ONTARIO<br />

in North Toronto plans an accordion contest<br />

on the stage, for which valuable prizes<br />

have been provided by the Hohner company<br />

in Germany . an e.xecutive<br />

producer with the National Film Board,<br />

John W. Hughes of Toronto has become<br />

public relations director with a Canadian<br />

electronics manufacturer.<br />

Following the Toronto visit of Producer<br />

William Ca.stle. his Columbia picture, "13<br />

Ghosts." for which a viewer gimmick is<br />

used by patrons, opened at the Vanity in<br />

Windsor July 11. The theatre is a unit of<br />

20th Century Theatres. A benefit performance<br />

was conducted at the Famous Players<br />

Capitol there, for the local Nurses Registry<br />

fund.<br />

The Peterborough Drive-In. an operation<br />

of Nat Taylors 20th Century Theatres, has<br />

a handsome new snack bar . . . Toronto actor<br />

Lou Jacobi has been congratulated on<br />

winning a role in "Song Without End."<br />

based on the life of Franz Liszt ... A revival<br />

bill consisting of "The Man With the<br />

Golden Arm" and "The Moon Is Blue" was<br />

held for a second week at the Century in<br />

Hamilton.<br />

Dan Krendel of Famous Players re-<br />

(^onaratuiati<br />

ion6 on uour<br />

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JERRY SOLWAY - IZZY<br />

ALLEN<br />

ported a total of 785 registrations for the<br />

Variety International convention . . . Hugh<br />

Sedgwick, lATSE vice-president for Canada,<br />

has arranged to attend the lATSE<br />

convention which opens August 1 in Los<br />

Angeles . . Leslie G. Smith of Brantford,<br />

.<br />

a brother of Tonto of Lone Ranger film<br />

fame, has been named superintendent of<br />

the Golden Lake reserve in eastern Ontario.<br />

Variety Benefit Game<br />

At Toronto August 10.<br />

TORONTO—The Ontario Variety tent<br />

completing arrangements for the annual<br />

is<br />

benefit baseball game in aid of the Variety<br />

Village School for Handicapped Boys, Wednesday<br />

night. August 10, at Maple Leaf<br />

Stadium, with a rain date the following<br />

night.<br />

In previous years the International<br />

League benefit game, which has been<br />

the chief money-raiser for the Heart Fund,<br />

has been held in June or early July but<br />

was postponed this season because of the<br />

it<br />

Variety International convention, through<br />

which the local Tent has realized $60,000,<br />

according to Chief Barker J. J. Fitzgibbons<br />

jr.<br />

The ball game is expected to provide<br />

$40,000 for Variety Village as it has in<br />

former years. With this additional money,<br />

the vocational school will again be on easy<br />

street.<br />

For the planning of game features, including<br />

a floor show at the stadium, a<br />

draw for valuable prizes and a souvenir<br />

program, a special Variety committee has<br />

been appointed with Jack Egan as chairman.<br />

Although the Toronto tent has not<br />

held business sessions during the summer<br />

in past years, a regular meeting has been<br />

called for July 26 to complete arrangements<br />

for the benefit program.<br />

Odeon Theatres Changes<br />

TORONTO—Changes about to<br />

be made<br />

in Odeon Theatres have been announced<br />

by Frank Fisher, vice-president and general<br />

manager. Len McGuire of Port Arthur<br />

will go to the Roseland Theatre, New<br />

Glasgow: Lyn Martyn of Sarnia to the<br />

Odeon, Port Arthur; Jim Chalmers of Ottawa<br />

will become city manager in Brampton;<br />

A. AUin of Brampton will go to the<br />

Odeon, Sarnia, and Eddie Leigh of Monoton,<br />

N. B., to the Elmdale. Ottawa.<br />

FTC Holds at $22<br />

TORONTO—After making a sharp advance<br />

early in July, the stock of Famous<br />

Players Canadian Corp. maintained a high<br />

level at slightly better than $22 per share<br />

in trading on the floor of the Toronto<br />

Stock Exchange. A report on market trading<br />

for the five-day week ending July 8<br />

showed that 9,165 shares had been sold<br />

for the heaviest turnover in FPC stock in<br />

some years. The buyers were believed to<br />

be long-range investors.<br />

Garm Morley, Hart-<br />

HARTFORD—Rita<br />

ford native, now living in New York, has<br />

been cast in the leading role of a sciencefiction<br />

drama, "The Flesheaters," now before<br />

location cameras at Montauk Point,<br />

N. Y., under the production banner of Jack<br />

and Terry Curtis.<br />

R-8<br />

BOXOFFICE July 25, 1960<br />

I


I<br />

Miss<br />

'<br />

ing<br />

I<br />

WOMPI<br />

! convention<br />

I<br />

1 company<br />

!<br />

males<br />

I<br />

j<br />

i<br />

Hotel<br />

j<br />

tember<br />

i get<br />

! Following<br />

'<br />

Canadian<br />

I<br />

j<br />

opportunity of visiting a local film studio,<br />

and at 4 p.m. they will be taken to the<br />

National Exhibition to see the<br />

Victor Borge grandstand show.<br />

The many features on Saturday Include<br />

a breakfast program in the hotel's Ontario<br />

room, luncheon and fashion show in the<br />

ballroom and, at night, the annual banquet,<br />

installation ceremonies and dance.<br />

For Sunday. Miss Long said another<br />

special breakfast with guest speaker will<br />

be<br />

I held in the ballroom, and the conven-<br />

tion windup will be a "Till We Meet Again"<br />

luncheon at noon,<br />

j<br />

Arrangements for male visitors include<br />

afternoon at the Old Woodbine race-<br />

track, a visit to the exhibition, a tour of<br />

Toronto waterfront and a trip to Niagara<br />

Falls.<br />

Miss Long, who is with General Sound<br />

'& Theatre Equipment, presided at the<br />

desk for the recent Variety<br />

convention.<br />

j<br />

\<br />

an<br />

j<br />

I<br />

the<br />

I<br />

'<br />

registration<br />

i<br />

International<br />

.<br />

WOMPI Convention<br />

To Welcome Men, Too<br />

TORONTO—The social aspects of the<br />

se\enth annual convention of the Association<br />

of the Women of the Motion Pic-<br />

Florence Long- of Toronto, who is<br />

chairman for the WOMPI convention<br />

in September.<br />

ture Industry here in September have been<br />

given prominence in plans for the extensive<br />

program by Florence Long, convention<br />

chairman.<br />

Long, who doubles as correspondsecretary<br />

of the sponsoring Toronto<br />

branch, said a men's committee<br />

has been created as a part of the local<br />

organization to serve as host<br />

for husbands or escorts who will acmembers<br />

to the meeting. Mere<br />

will be entertained in a separate<br />

program.<br />

The main convention at the Royal York<br />

is scheduled for the three days Sep-<br />

9-11 but the social activities will<br />

under way Thursday evening (8) with<br />

a "Get to Know You Party."<br />

the opening session September<br />

9. the delegates and others will have the<br />

Torin Thatcher will play a leading role<br />

111 United Artists' "Jack the Giant Killer."<br />

BOXOFFICE July 25, 1960<br />

Taylor-Roffman Productions Formed<br />

As Result of Brood' Success<br />

TORONTO — Taylor-Roffman Productions<br />

has been formed here and is<br />

about to<br />

begin work on two major films for international<br />

distribution. The company's president.<br />

Yvonne Taylor, and vice-president,<br />

Julian Roffman, last year coproduced "The<br />

Bloody Brood," currently on circuit in<br />

Canada and the U. S. and scheduled soon<br />

for European distribution. The international<br />

success of "The Bloody Brood" encouraged<br />

the producers to form the new<br />

company for continued Canadian production.<br />

Casting will begin in a month for the<br />

Taylor-Roffman initial film, "You Only<br />

Live Twice," based on "The Well," a Canadian<br />

best-seller prairie novel by Sinclair<br />

Ross. Its budget will be $500,000, according<br />

to Roffman. The screenplay has been completed<br />

by Howard Koch.<br />

Meanwhile, Taylor-Roffman scouts are<br />

combing western Ontario. Saskatchewan<br />

and Manitoba for the stark, sombre locations<br />

demanded by the script, a story of<br />

the regeneration of a fugitive Montreal<br />

man tlirough the interaction of personalities<br />

in the lonely Saskatchewan fai-m<br />

where he finds refuge. Much of the action<br />

takes place in the nearby prairie town.<br />

Screenplay is now being written for the<br />

second production, a $1,000,000 exploitation<br />

of- Montrealer Cohn McDougall's best-seller,<br />

"Execution." A Governor-General's<br />

Award winner, "Execution" is the first<br />

stoiT of the Canadian Army in action in<br />

World War II. The locale of the movie wUl<br />

be Italy.<br />

Yvonne Taylor is operator of the Towne<br />

Cinema and International Cinema in Toronto.<br />

Her husband, N. A. Taylor, is president<br />

of Twentieth Century Theatres, International<br />

Film Distributors. Allied Artists<br />

Pictures of Canada. Beaver Film Productions<br />

and other production and distributing<br />

companies in the N. A. Taylor Associates<br />

group.<br />

Julian Roffman is a partner and executive<br />

producer in Meridian Films of Toronto,<br />

operators of Canada's only independent<br />

video-tape production studios. He has produced<br />

more than 500 films in Canada and<br />

the U. S., including the Academy Awardwinning<br />

documentai-y. And So They Live.<br />

He directed "The Bloody Brood."<br />

Secretary-treasurer of the new company<br />

is Ralph Foster, president of Meridian<br />

Films<br />

New Series to Astral<br />

TORONTO—Astral Films, of which I.<br />

H. Allen is president, has secured through<br />

its Affiliated Maple Productions the world<br />

rights of the 13-installment "Tales of the<br />

River Bank" made by Riverbank Productions,<br />

Toronto.<br />

The series, which deals with animal life<br />

in picturesque manner of interest to both<br />

young and old people, was a winner in the<br />

latest Canadian Film Awards. This correspondent<br />

of BoxoFFicE saw one chapter<br />

at a screening and was really Impressed.<br />

Officers of the Riverbank company Include<br />

Paul Sutherland and David Ellison.<br />

CONGRATULATIONS TO BOXOFFICE<br />

ON YOUR 40TH ANNIVERSARY<br />

voPcniN<br />

HOT FRESH • DELICIOUS<br />

K-9


ON YOUR<br />

FORTY<br />

YEARS OF<br />

SERVICE<br />

TO THE FILM INDUSTRY<br />

The RaiiK (^rgani'zahon in Caiiaaa<br />

1 lie (^fl(M)n lnoafr(\< (Canada) Limited<br />

K-IO BOXOFFICE :: July 25, 1960


,<br />

HOLLYWOOD—<br />

'<br />

<strong>Boxoffice</strong><br />

Mark Robson Soys US, Must Produce<br />

Realistic Films to Compete Abroad<br />

"Films that are good<br />

for the foreign market are good for the<br />

American market,"<br />

producer - director<br />

Mark Robson told the<br />

press recently on his<br />

return from a sixweek<br />

visit to key<br />

areas in Europe and<br />

lAsia.<br />

In reporting his observations,<br />

Robson<br />

pulled no punches in<br />

saying that the<br />

stamp of Hollywood<br />

an motion pictures Mark Robson<br />

jnas lost all its glampm.<br />

The foreign reception for American<br />

product is bleak, he noted, and there's little<br />

ndication that it will be better until<br />

American producers start realizing the<br />

Irastic changes in public interest.<br />

is noticeably down abroad, just<br />

,is it is here. Robson said, though he<br />

Jointed out that in Israel there is a reiurgence<br />

of theatregoing. This he at-<br />

.ributed to the efforts of the Israeli inliustry<br />

to sell itself to the public. Exlibitors<br />

have built new. modern theatres<br />

iesigned for comfort and pleasure and<br />

):o Jle are flocking to them.<br />

Rather than stars or ultra spectacular<br />

embellishments, the thing the foreign public<br />

is buying today is a good, basic story,<br />

according to Robson. They want honesty<br />

;ind realism in down-to-earth, frank fashion.<br />

If they can't get it, they aren't interested.<br />

American pictures so far haven't<br />

given it to them. "American films are<br />

sterile. They are all the same—slick, polished<br />

and full of nothings."<br />

To save the worldwide boxoffice. Robson<br />

recommends a complete reevaluation<br />

of American pictures. Concentrate on good<br />

stories and a new. unique approach to<br />

them, he says. "There is no necessity to<br />

be smutty or obscene, but it is important<br />

to be provocative." In that light, he pointed<br />

to the success enjoyed by his production<br />

of "Peyton Place" and also said that his<br />

upcoming release. "From the Terrace." due<br />

in mid-July, is one of the most forthright<br />

films to hit the screen, but was given a<br />

code seal because the subject matter was<br />

dealt with in good taste. He thinks it will<br />

partially fill the bill for foreign audiences,<br />

as well as domestic.<br />

American pictures as a whole can stand<br />

a reevaluation for foreign eyes, according<br />

to the producer-director's observations.<br />

He suggests a giant publicity department<br />

to do the trick and says that the film industry<br />

and government should cooperate<br />

to this end. In the industry itself, he<br />

recommends more activity in all the film<br />

festivals and says he should send fresh,<br />

new product to these affairs and not the<br />

material that has already had so much<br />

saturation that it has become old hat.<br />

Additionally, he suggests that stars and<br />

production personnel should be sent abroad<br />

as goodwill ambassadors to sell Hollywood<br />

and recoup what the film capital has lost.<br />

While he hasn't yet selected his next<br />

picture, Robson says his eventual plans<br />

will be greatly influenced by what he<br />

learned of the worldwide market. He's<br />

looking for a universal story with social<br />

implications.<br />

David Barton Is Manager<br />

At Fort Worth Parkway<br />

FORT WORTH—David Barton, former<br />

assistant manager at the Palace Theatre,<br />

has been appointed new manager of the<br />

Parkway Theatre by the Interstate circuit.<br />

Ed Durham has been named manager of<br />

the circuit's Boulevard Drive-In.<br />

George Songer. who has been student<br />

manager at the Worth, becomes assistant<br />

Palace manager, succeeding Barton.<br />

Catskill House Updated<br />

CATSKILL, N. Y.—The Community<br />

Theatre is being redecorated and 125 new<br />

seats have been installed. The lobby has<br />

been repainted and a telephone booth installed<br />

there for the convenience of<br />

patrons. Louis Gasbarro is manager.<br />

Join the Widening Circie<br />

Send in your reports to BOXOFFICE<br />

on response of patrons to pictures<br />

you show. Be one of the many who<br />

report to—<br />

Address your letters to Editor,<br />

"Exhibitor Has His Soy." 825<br />

Van Brunt Blvd., Kansas City 24,<br />

Mo.<br />

THE EXHIBITOR HAS HIS SAY<br />

A Widely Read Weekly Feature of Special Interest<br />

BOXOFFICE<br />

Always in the Forefront With the News<br />

OXOFFICE :: July 25, 1960 K-ll


. . George<br />

. . The<br />

WINNIPEG<br />

J^urray Sweifrman announced the reorRanization<br />

of poster wrvice here.<br />

In the new set up, Barney Brookler replaced<br />

Sorrier James as local manager with<br />

the operation being brought under the direct<br />

control of the Toronto head office of<br />

Theatre Poster Service. Barney Brookler<br />

obtained his first employment in the movie<br />

business at the Palace Theatre in 1918 and<br />

later managed several local theatres of the<br />

Miles circuit. He served locally with Warner<br />

Bros, in 1935. In 1955 Brookler organized<br />

Associated Theatre Sei-vices and will<br />

continue to carry on the business of that<br />

company together with his new assignment.<br />

Gordon Lightstone jr.. 20th Century-Fox<br />

St. John manager, was a visitor here . . .<br />

Ben Adelman is holidaying in New York<br />

. . . Phil Potasky has returned from vacation<br />

in Calgai-y where he renewed old<br />

acquaintances . Dowbiggin's son<br />

Elliott now resides in Edmonton, where he<br />

is employed as personnel manager with Alberta<br />

Co-Operative Stores.<br />

.<br />

Lloyd Palmer. Paramount Port Arthur.<br />

is at home after being in hospital with a<br />

Dave Gibson has taken<br />

kidney ailment . . .<br />

over the Killarney Gaiety and drive-in<br />

from Gordon Cowan Empress,<br />

North Battleford, was closed Saturday (23)<br />

for conversion to other business . . . Jim<br />

Fusty returned from holidays . Bill<br />

. .<br />

Winterton of the Capitol. Saskatoon, until<br />

his retirement, will take up residence in<br />

Victoria, B, C.<br />

William Anderson Fills<br />

Disney Board Vacancy<br />

HOLLYWOOD—William H. Anderson,<br />

vice-president in charge of studio operations,<br />

was elected to the board of Walt<br />

Disney Productions as successor to Floyd<br />

Odium, recently resigned.<br />

Anderson, with the studio since 1943, is<br />

the producer of Disney's "The Swiss Family<br />

Robinson."<br />

TV to Almost All Canada<br />

OTTAWA—In his report in the House<br />

of Commons on broadcasting activities<br />

throughout the country during the last<br />

year. Revenue Minister Nowlan said that<br />

16,500.000 Canadians, one million less than<br />

total population, now live in areas served<br />

by the government's Canadian Broadcasting<br />

Corp. or privately owned stations.<br />

Nowlan said 80 per cent of all Canadian<br />

households have one or more television<br />

sets. The CBC was asking for an appropriation<br />

of $71,739,400 to cover expenses for<br />

the current fiscal year.<br />

Holdovers at Toronto<br />

TORONTO— Holdovers prevailed in midsummer<br />

heat at the principal theatres.<br />

"Black Orpheus" was worth a fifth week<br />

at the International while "And Quiet<br />

Plows thi Don' gave a busy third week<br />

to the Radio City, as did "He Who Must<br />

Die" at the Odeon Christie. The Fairlawn<br />

and five other Odeon units broke out with<br />

"Don't Panic Ch.Tp.s. " a British Army comedy,<br />

for a first-run engagement here.<br />

Carver Memorial Award<br />

To Director John Ford<br />

HOLLYWOOEX^In ceremonies held at<br />

UCLA, John Ford was presented with the<br />

Supreme Award of Merit and Honorary<br />

Fellowship of the George Washington<br />

Carver Memorial Institute of Washington,<br />

D. C. The award was made for the director's<br />

"outstanding contribution to the<br />

arts, sciences and better race relationships<br />

for human welfare."<br />

In the annual election of officers of the<br />

Masquers, Harry Joe Brown was re-elected<br />

as Harlequin (president) of the club for<br />

another term. Others who were voted into<br />

office were: Frank Faylen, first vice-president:<br />

Charles Prince, second vice-president:<br />

Paul Maxey, treasurer; Jack Benny,<br />

reader: James Maloney, corresponding secretary:<br />

John Reinemund, recording secretary;<br />

Kay Kuter, historian: Arthur Applebaum.<br />

legal counsel.<br />

Bowling Lanes to Run<br />

Along With Theatre<br />

TORONTO—With the Rank Organization<br />

of Canada entering the alley bowling<br />

pastime in an expansion of business interests,<br />

it has been emphasized that the<br />

first bowling academy is being established<br />

in a newly constructed building in nearby<br />

Newmarket where the Odeon Roxy will<br />

continue to operate as a theatre.<br />

"It is significant the Rank people are<br />

not closing one of their Odeon theatres to<br />

convert it to bowling," it was stated. Over<br />

in England, the Rank Organization opened<br />

a former theatre unit in London as a bowling<br />

center last February.<br />

It was announced at the Toronto head<br />

office that the Canadian Rank company<br />

has been diversifying into other entertainment<br />

fields to meet the challenge of<br />

television. Recently it introduced Top Rank<br />

Records in Canada and the recordings of<br />

fine British bands had already proved a<br />

success.<br />

For the Odeon Bowl at Newmarket, 16<br />

lanes for five-pin bowling are being installed<br />

in time for the opening of the season<br />

under the direction of Chris Holmes,<br />

who will also manage the Rank theatre<br />

there. The opening of bowling centers in<br />

other Canadian situations is in the books.<br />

All Night TV Movies<br />

TORONTO—Theatre owners in Central<br />

Ontario are now facing all-night movies<br />

on television. Three features are being<br />

shown on station CKVR-T'V at Barrie.<br />

starting at 11:30 p.m. each Friday and<br />

continuing until daybreak. A recent triple<br />

bill consisted of "Johnny Guitar." "Shut<br />

My Big Mouth" and "Gunfighters."<br />

Russians Visit Music Hall<br />

NEW YORK—Nineteen Soviet motion<br />

picture and theatrical personalities visited<br />

Radio City Music Hall recently to<br />

"<br />

see MGM's"Beirs Are Ringing and backstage<br />

activities. After the performance<br />

they were entertained by the Motion Picture<br />

Export Ass'n at cocktails at the<br />

English Pavilion in Rockefeller Center.<br />

OTTAWA<br />

The city department of recreation and<br />

parks is operating a Summer Festival<br />

of the Arts at Lakeside Gardens, consisting<br />

of motion pictures, stage shows and concerts.<br />

Tickets are seven for $5. or $1 each<br />

at the door. Films from many countries<br />

have been booked, including "Hamlet," "An<br />

American in Paris." "Romeo and Juliet"<br />

and "Aparajito." The shows are conducted<br />

through the week and on Sunday.<br />

The South Ottawa Lions Club is staging<br />

bingo games at the Star-Top Drive-In on<br />

the Cyrville road, managed by Len Larmour.<br />

The Center downtown reopened after<br />

a staff vacation with a week's engagement<br />

of an action twin bill booked by<br />

Prank Gallop consisting of "Six Bridges<br />

to Cross" and "The Angry Hills."<br />

Releases of Izzy Allen's Astral Films<br />

were much in evidence in Cornwall. At the<br />

Capitol, operated by Clarence Markell in<br />

partnership with Famous Players, the top<br />

feature was "The Angry Red Planet,"<br />

while the Odeon Roxy featured "A Bucket<br />

of Blood" . . . Manager Jim Chalmers of<br />

the Elmdale reported fine business on<br />

"Flame Over India." which he held for a<br />

second week despite heat and rain.<br />

Film serials have made a comeback in<br />

this district. Morris Berlin reported good<br />

reaction with Captain 'Video at the daily<br />

matinees at the Somerset. Another example<br />

is at the O'Brien, Almonte, a unit<br />

of the Ottawa 'Valley Amusement Co.,<br />

which started its second serial of the season<br />

July 16. Membership cards are issued<br />

In a juvenile club. Complete attendance<br />

means free admission for the final chapter,<br />

"Ben-Hur" rounded out Its 14th week at<br />

the Nelson, Tickets are being sold for performances<br />

extending Into August , . . At<br />

the two Elglns managed by Ernie Warren,<br />

"The Battle of the Sexes" was in its<br />

fourth at one and "The Apartment" had<br />

a third week at the other theatre ... Nigeria's<br />

Minister of Information T. O. S.<br />

Benson consulted with officials of the National<br />

Film Board with a view to setting up<br />

a similar government agency in the African<br />

country.<br />

The early part of July produced sizzling<br />

90-degree temperatures, causing an exodus<br />

to beach resorts. Most theatres are among<br />

the coolest spots in town and some enterprising<br />

managers are telling this to the<br />

public.<br />

Free Shows at Museum<br />

OTTAWA—The theatre in the National<br />

Museum of Canada has opened a summer<br />

season of film shows free to the public,<br />

with performances at 3 p.m.. Monday<br />

through Friday, and on Wednesday night<br />

at 7 o'clock. The series will continue until<br />

August 26 with weekly changes.<br />

Free Popcorn at Matinees<br />

WINSTED. CONN.—To introduce his<br />

daily matinee schedule during vacation<br />

time. John Scanlon jr. of the Strand Theatre<br />

gave away popcorn from 1:30 to 2<br />

p.m. Monday through Friday the first<br />

week.<br />

K-12 BOXOFFICE July 25. I960


A FILMGROUP PRESENTATION<br />

Produced and Directed by ROGER GORMAN<br />

rtiey fought for the Ultimate Prize<br />

PICTURE<br />

THIS YEAR!<br />

S


Showman Griffiths Goes to Source<br />

To Upset Unfair PTA Complaints<br />

McCAMEY. TEX. — Jimmy Griffiths,<br />

manager of the theatres in this west Texas<br />

town of approximately 5.000 people, Invited<br />

a communitywide investigation of<br />

PTA charges that his theatres were showing<br />

pictures unworthy of viewing by children<br />

or adults.<br />

After receiving a letter from the home<br />

and family life committee of the McCamey<br />

Parent-Teachers Council, which alleged<br />

that "the vast majority of movies showing<br />

at the two local theatres are not w^orthy<br />

of viewing by McCamey children or adults,<br />

as most of them deal with teenage crime<br />

and or horror subjects," Griffiths arranged<br />

a meeting with representatives of<br />

the Ministerial Alliance, the PTA and the<br />

Woman's Study Club to air their grievances.<br />

The indoor theatre also was accused of<br />

not having adequate emergency exits.<br />

CHARGE FROM NATIONAL PTA<br />

In probing the protest prior to the meeting,<br />

it was admitted by a PTA spokesman<br />

that instigation of the charge stemmed<br />

from a bulletin from the national PTA<br />

which strongly urged that local units write<br />

their theatre owners complaining of the<br />

bad pictures being played in theatres today.<br />

It was also discovered that the dissenters<br />

had not attended any motion picture<br />

theatre for several months and were<br />

not even familiar with the theatre fare<br />

ascribed.<br />

It was also brought out that the complaint<br />

about inadequate exits came from<br />

a 6-year-old boy who told his mother he<br />

couldn't open the theatre's emergency exit<br />

door. Further investigation revealed that<br />

the youngster was attempting to open the<br />

door to allow his little friend free admittance.<br />

SHOWED ONE ADULT FILM<br />

In disproving the unfounded charges,<br />

Griffiths presented the theatre's calendar<br />

for the past thi-ee months and showed that<br />

only one movie during that entire time,<br />

scheduled for a Saturday matinee showing,<br />

was not classified as a children's movie.<br />

He told the group that his company,<br />

Frontier Theatres, was doing everything<br />

it could to offer movies suitable to children<br />

at the Saturday matinees, but that there<br />

just wasn't enough of this type of film<br />

made. He claimed this was due to the fact<br />

that people would attend pictures classified<br />

as "adult entertainment" and stay at home<br />

when a "family show" was offered, thus<br />

Hollywood producers take the cue that the<br />

public does not want the family-type picture<br />

any more.<br />

He said Frontier purchases all the better<br />

films produced every year and he felt "they<br />

were doing a terrific job considering the<br />

limited market of pictures available."<br />

The community group agreed that the<br />

local theatres were doing much better in<br />

securing pictures appropriate for children<br />

than they had given them credit for and<br />

voted to wrib the homeoffice of Frontier<br />

Theatres comij. rding the Saturday show<br />

matinee selection of films. Then the discussion<br />

turned to future classification of<br />

film, which the theatre ads carry as a<br />

voluntary action. It was decided that, if<br />

enough of the local clubs approve of a<br />

good film, the theatre will be permitted<br />

to carry that approval in their ads.<br />

The Rev. Jerry Speer, one of the members<br />

of the Ministerial Alliance, said classifications<br />

published in the newspaper<br />

could only succeed if the churches and<br />

various clubs and parents would support<br />

the movies with the desirable classifications<br />

and stay away from the objectionable<br />

ones.<br />

As to inadequate emergency exits, the<br />

group toured the theatre and determined<br />

that the complaint was unfounded. Griffiths<br />

made it clear that the insurance<br />

company policy on his theatres insisted on<br />

rigid safety regulations and introduced<br />

letters from the local fire inspectors stating<br />

that the theatres had more than the<br />

required emergency measures.<br />

After the discussion of the protests were<br />

fully aired, the conversation was directed<br />

to vandalism, and damaged seats in the<br />

theatre were pointed out to the touring<br />

group. Griffiths seized the opportunity to<br />

ask their help in curbing the wanton destruction,<br />

which last year totaled a great<br />

many seats cut up in the indoor house<br />

and 121 car speakers ripped and stolen<br />

from speaker posts at the drive-in theatre.<br />

The women present resolved to have a<br />

delegation of mothers on hand every Saturday<br />

to patrol the aisles of the theatre<br />

to keep acts of vandalism from being committed<br />

and also to police the conduct of<br />

the young people attending the movie.<br />

The probe was given headline front page<br />

coverage by the McCamey News.<br />

Krim Takes Presidency<br />

Of UA TV Subsidiary<br />

NEW YORK—Arthur B. Krim, United<br />

Artists president, has assumed the additional<br />

post of president of United Artists<br />

Associated, following the resignation of<br />

Eliot Hyman. Robert S. Benjamin has been<br />

board chairman since the company was<br />

formed in October 1958. He is also board<br />

chairman of United Artists.<br />

The remainder of the UAA executive<br />

lineup remains unchanged, with Henry J.<br />

Zittau, vice-president and treasurer: W.<br />

Robert Rich, vice-president and general<br />

sales manager: Don Klauber, station sales<br />

director: Frederick L. Hyman, vice-president<br />

and secretary: Herbert T. Schottenfeld,<br />

vice-president and counsel, and Norman<br />

B. Katz, director of foreign operations.<br />

Publicists Ass'n Elects<br />

Harry Rice President<br />

NEW YORK—Harry J. Rice has been<br />

elected president of Publicists Ass'n, East,<br />

of Local 872, lATSE. Alvin Adams is first<br />

vice-president, P. Dale Soriano, second<br />

vice-president: Harry E. Rice, third vicepresident:<br />

Thomas Kirby. secretarytreasurer:<br />

David Cassidy, business agent,<br />

and Morris Green, Harry Clark. John A.<br />

Cassidy and David Kane, trustees.<br />

Gladys Melson<br />

New Officers Take Charge<br />

Of Kansas City WOMPI<br />

KANSAS CITY—Mrs. Gladys Melson of<br />

Hartman Booking Agency was installed as<br />

president of the<br />

Kansas City Women<br />

of the Motion Picture<br />

Industry for the<br />

1960-61 organization<br />

year on a recent<br />

Tuesday evening in a<br />

brief but colorful<br />

ceremony which featured<br />

the symbolic<br />

use of long-stemmed<br />

i... roi:s. Mrs. Myrt<br />

> Cain. MGM. and a<br />

national WOMPI officer,<br />

was the Installing officer of the evening.<br />

Others accepting red roses as badges of<br />

their respective offices were Bonnie Aumiller,<br />

Columbia, first vice-president: Mrs.<br />

Goldie Lewis, United Film Service, second<br />

vice-president: Mrs. Bernice Powell, Commonweath<br />

Theatres, treasurer: Mrs. Grace<br />

Roberts, 20th-Fox, recording secretary:<br />

Mrs. Lois Anello, K. C. Ticket Co., corresponding<br />

secretary. Serving on the board of<br />

directors for the coming year will be<br />

Phyllis Whitescai-ver, WB, immediate past<br />

president; Mary Heueisen, 'WB, past president:<br />

Mrs. Hazel LeNolr, First American<br />

Products, past president: Billie Mistele, ;<br />

Paramount: Alna Nece, Columbia: Betty<br />

Caruso, American International, and Frances<br />

Jenkins, Durwood Theatres.<br />

During the installation, it was pointed<br />

out by Mrs. Cain that the officers and<br />

board members represent a total of some<br />

240 years of industry service.<br />

The business meeting and installation<br />

followed dinner served in a private meeting<br />

loom of YuAU restaurant on Rainbow<br />

Blvd. Fresh flowers were combined with<br />

WOMPI blue-and-silver table decorations<br />

to make a most attractive setting. New<br />

members present included Mmes Dorothy<br />

L. George, Merle Benton, Olive Anderson,<br />

Sybil Moran and Lucille Hathom. all of<br />

the Calvin Co. and Mrs. JoAnn Weaver,<br />

United Film Service.<br />

Perakos Executives Back<br />

From Six Weeks in Greece<br />

NEW BRITAIN, CONN.—Peter Perakos<br />

sr., industry pioneer and president of<br />

Perakos Theatre Associates, and his son<br />

John, assistant general manager of the<br />

independent Connecticut circuit, have returned<br />

from a six-w'eek stay in Greece<br />

during the course of which they completed<br />

negotiations for PTA to serve as U. S.<br />

distributor on three Greek motion pictures.<br />

The film titles and distribution dates<br />

will be amiounced shortly.<br />

The Perakos family is now weU represented<br />

in motion picture production:<br />

Sperie Perakos, general manager of Perakos<br />

Theatre Associates, has invested personal<br />

funds in upcoming Greek adaptation<br />

of the classic tragedy, "Antigone," to<br />

be produced by James Paris and directed<br />

by George Tzavallas. Latter property is to<br />

have its American premiere late next fall<br />

at the Elm Theatre, West Hartford, part<br />

of the PTA circuit.<br />

K-14 BOXOFFICE July 25, I960


'<br />

positions.<br />

I continues<br />

, Widem,<br />

^<br />

I<br />

1<br />

promising.<br />

\<br />

fore,<br />

I<br />

I Warner<br />

[<br />

furbishing<br />

I<br />

NEW<br />

Fete Duke Clark, Wife Redecoration of All Circuit Units<br />

On 50lh Anniversary<br />

DALLAS—Approximately 200 barkers,<br />

wives and guests filled the clubrooms of<br />

Variety Tent 17 on a recent Saturday night,<br />

to help Mr. and Mrs. Duke Clark celebrate<br />

their golden wedding anniversary.<br />

The ceremonies during the early part of<br />

the evening were climaxed by the presentation<br />

of a plaque by Chief Barker Phil<br />

Isley on which was engraved a commendation<br />

to M. R. "Duke" Clark for his many<br />

years of untiring effort on behalf of Variety<br />

Clubs over the country, and especially<br />

Tent n.<br />

Many close friends of Duke and Alma<br />

presented them a 21-inch television set.<br />

Other speakers were Wilbur Marshall,<br />

property master; Sol Sachs, and Tom<br />

linage, division manager for Paramount.<br />

Two sons, Robert and Don Clark, accompanied<br />

by their wives were seated at<br />

the head table with Duke and Alma.<br />

Duke Clark served Paramount Pictures<br />

for more than 25 years in executive sales<br />

He now is manager of the mo-<br />

; tion picture division of Cohen Candy Co.<br />

in Dallas.<br />

Studios Seeking Talent<br />

For Individual Roles<br />

H A R T P O R D—Despite admittedly de-<br />

j<br />

clining production quantity, Hollywood<br />

to seek new talent, Allen M.<br />

Hartford Times theatre editor,<br />

told a luncheon meeting of the Capitol<br />

City Kiwanis Club.<br />

"Studio representatives and talent scouts<br />

still visit the Hartford area in the hope<br />

of finding the personnel for upcoming<br />

projects," he continued.<br />

"The fact that large contract lists, in<br />

the main, no longer exist at major film<br />

studios means that the quest today is more<br />

jfor the individual performer able to fit an<br />

individual role rather than a roster of<br />

.vaguely-defined, future assignments.<br />

"On an economic level, never has the<br />

ifilm industry's situation looked more<br />

Today, more so than heretoa<br />

motion pictm'e is capable of grossing<br />

millions of dollars; today's selective<br />

(audience will turn out in amazing numibers."<br />

'Sunrise' Bow Sept. 30<br />

LOS ANGELES— "Sunrise at Campobello,<br />

Dore Schary's filmization of his play,<br />

will be exhibited on a roadshow basis by<br />

Bros. The film has been booked at<br />

$3 .50 top, for a minimum<br />

I<br />

six-month run,<br />

iinto the Beverly Theatre. The Electrovlsion<br />

: circuit recently leased the theatre. The<br />

lopening date is September 30. Electrovijsion,<br />

operated by Robert Lippert and Ed-<br />

|win Zobel, has spent almost $100,000 rethe<br />

Beverly and will reopen<br />

[the house July 15 with "From the Ter-<br />

Acquires Bardot Film<br />

YORK—United States distribujtion<br />

rights to "'Voulez-'Vous Danser Avec<br />

jMoi," have been acquired by Kingsley In-<br />

Iternational Pictm-es.<br />

Completed by Community Theatres<br />

By ALLEN M. WIDEM<br />

HARTFORD—The largest Independent<br />

circuit in Connecticut's Capital City, the<br />

five-unit Community Theatres, has completed<br />

considerable improvements in its<br />

physical plants, the activity designed to<br />

provide still greater eye appeal, according<br />

to Murray Lipson, general manager.<br />

The Central, West Hartford, has a completely<br />

redecorated marquee and foyer.<br />

The inner lobby has been completely repainted<br />

in warm beige, blue and gold accents.<br />

Six new shadowboxes have been installed<br />

on walls, approaches and exits.<br />

"We can now advertise six completely<br />

new programs at one time at the Central,"<br />

Lipson told BoxoFFicE. "We are also reserving<br />

one shadowbox exclusively for the<br />

small fry and the special programs for<br />

them, as well as permanent house announcements."<br />

LOBBY, LOUNGE REDECORATED<br />

The Colonial, Hartford, has a redecorated<br />

lobby and downstairs lounge.<br />

"In addition, we have completely repainted<br />

and relamped the entii'e marquee<br />

and it now has a look of a theatre with literally<br />

thousands of bulbs sparkling and<br />

flashers working again!" Lipson pointed<br />

out.<br />

The Lenox, Hartford, has a new outside<br />

display frame, to be utilized for special<br />

children's programs and other important<br />

attractions. The theatre marquee has<br />

been repainted.<br />

The Lyric, Hartford, also has a new and<br />

attractive outside display for children's<br />

shows. All display frames, both exterior<br />

and lobby, have been given a new<br />

theatrical treatment of color and glitter.<br />

"Thanks to the services of National<br />

Carbon, the screen lighting has been improved<br />

considerably at the Lyric," Lipson<br />

said.<br />

The Community also is in the midst of<br />

an admirable flow of off-screen promotion:<br />

ELEVEN WEEK SERIES $1.25<br />

At the Lyric, Manager Helene Dolgin is<br />

offering a student discount ticket, good<br />

every Saturday matinee continuing through<br />

September 3. The charge for all smnmer is<br />

only $1.25.<br />

At the Colonial, managed by Bill Flanagan,<br />

and at the Central, managed by Ernie<br />

Grecula, the circuit has instituted a policy<br />

of inviting patrons to be guests of the<br />

management on their birthday. Through<br />

theatre announcements, patrons are urged<br />

to advise cashiers or doormen of an approaching<br />

birthday among family and<br />

friends; as a result, a simple invitational<br />

card, good for free admission, is mailed to<br />

individuals.<br />

At the Lenox, managed by Kate Treske,<br />

nine cooperative neighborhood merchants<br />

have picked up the tab for a series of five<br />

Saturday matinees; free admission cards<br />

are distributed at merchants' point-ofbusiness.<br />

"We have contacted all of the parentteacher<br />

groups in the Hartford and West<br />

Hartford school systems," said Lipson,<br />

"and have had some definite interests<br />

from a few of the presidents for a fall<br />

program, which would provide for a minimum<br />

of ten supervised special Saturday<br />

children's shows at designated theatres.<br />

The entire cost of the series of ten films<br />

would be $1.50 per individual (50 cents<br />

would go to the parent-teacher unit for<br />

each ticket sold).<br />

"Along these lines, we would provide for<br />

the parent-teacher group prior selection<br />

and approval, approximately 25 suitable<br />

children's films. Ten of these would be selected<br />

by group delegation.<br />

"Our pitch with the parent-teacher<br />

element is that the children would be safely<br />

supervised by our theatres' staff and,<br />

also, would free the parents for a few<br />

hours every Saturday afternoon."<br />

In the working stage ai-e plans and designs<br />

for a complete refurbishing of the<br />

concession areas of all five community interests<br />

(the Art, at one time a first-nm<br />

art film outlet, has been temporarily<br />

shuttered, although on occasion, it is rented<br />

out for various fmictions.<br />

By September, the circuit hopes to have<br />

a newly decorated and comfortable coffee<br />

lounge in operation at the Colonial.<br />

"We have full faith in our industry and<br />

are proceeding to back our faith with dollars,"<br />

Lipson declared.<br />

Find 17 Speakers in Car;<br />

Three Youths Seized<br />

MINNEAPOLIS—An 18-year-old youth<br />

of suburban Blaine was fined $100 after<br />

the theft of 17 speakers from the 100 Twin<br />

Drive-In in suburban Pridley. Two 17-yearolds<br />

also were taken into custody by Anoka<br />

County juvenile authorities in connection<br />

with the speaker thefts. The three<br />

youths were stopped by Pridley police for<br />

a driving violation. A routine check of the<br />

car turned up the speakers.<br />

"They'd gone into the theatre and had<br />

cleaned out the whole back row," Everett<br />

McCarthy, Pridley police chief, said.<br />

"Thefts from the theatre have been going<br />

on for the last three years. I can tell you<br />

this, we're going to make it hard on these<br />

people in the future."<br />

Chet Herringer, owner of the drive-in,<br />

estimated that his losses have run almost<br />

$4,000 in the past three years. The speakers<br />

cost $10 each, he said.<br />

Police were not able to find out what<br />

use the youths intended to make of the<br />

speakers.<br />

$1,207,500 for 161 Films<br />

LOS ANGELES — Television station<br />

KNXT, owned and operated by CBS, has<br />

paid $1,207,500 for 161 pre-'48 20th-Fox<br />

features, giving the station ten runs over<br />

a period of five years at $7,500 each. Included<br />

in the package are "Grapes of<br />

Wrath," "Tree Grows in Brooklyn," "The<br />

Razor's Edge," "Blood and Sand" and<br />

"Seventh Heaven," plus several Shirley<br />

Temple and Will Rogers films.<br />

30X0FFICE July 25, 1960 K-15


. . Maynard<br />

. . The<br />

VANCOUVER<br />

T eonard Brockin^ton. president of Odeon<br />

Theatres, visited here briefly to open<br />

the Vancouver Film Festival. Brocklngton<br />

is considered by many Canadians to be<br />

the country's outstanding orator.<br />

For the enKaKement of "Ice Palace" at<br />

the Capitol, Manager Charlie Doctor and<br />

Warner Bros, brought in Dorcas Brower.<br />

a 19-year-old Eskimo beauty who plays<br />

the role of Robert Ryan's wife in the film.<br />

She also is the real-life granddaughter of<br />

the late Charles DeWitt Brower, author<br />

of the Alaskan classic. "Fifty Years Below<br />

Zero."<br />

On vacations in San Francisco and other<br />

points south of the border are two Orpheum<br />

cashiers. Clover MacRaild and Rae<br />

Waldergrave . . . Ivan Ackery. Orpheum<br />

manager, took a slow boat to China, leaving<br />

his assistant Bill Howe to look after<br />

the Orpheum . . . E. Wilf Keelan from the<br />

Capitol has replaced Don Logan as assistant<br />

to Manager Barney Regan at the<br />

International-Cinema. Both are Famous<br />

Players spots.<br />

Frank Soltice of the Pines Drive-In,<br />

Penticton, was a FUmrow visitor . . . The<br />

Cascade Drive-In, Bui-naby. gave a special<br />

benefit show through the courtesy of Van<br />

Zor Grotto, all proceeds going to the<br />

Cerebral Palsy Childi-en Fund of British<br />

Columbia . Joiner, Famous<br />

Players district manager for British Columbia<br />

and Alberta, is recuperating at<br />

WESTERN CANADA'S<br />

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ANCOUVER,<br />

CANADA<br />

home after two stomach operations . . .<br />

The suburban Ridge Theatre has been reopened<br />

after closing for staff holidays and<br />

renovations. The Ridge was the last theatre<br />

built here.<br />

The Greater Vancouver Tourists Ass'n<br />

will back a plan to produce a color film<br />

on Vancouver. The board authorized its<br />

executive to make a contract with Parry<br />

Films of North Vancouver to make the<br />

film and agreed to contribute $10,000 towards<br />

the cost. Lew Parry, president of<br />

Parry Films, said he hopes to raise another<br />

$20,000 to complete the financing of the<br />

film. The city council and a private industrial<br />

group are conslderinf; his request<br />

for $10,000 each, he said.<br />

.<br />

Attendance at the Calgary Stampede<br />

showed a big drop for its first two days,<br />

being 28,000 below the 1959 inark for<br />

Bing Crosby and his<br />

those two days . . .<br />

wife were guests of honor, with Phil Harris<br />

along Theatre-Under-the-Stars<br />

opened to big business in Stanley Park,<br />

although the weather was hot.<br />

Channel 8, Vancouver's first private television<br />

station, will have its studio and<br />

offices out at Burnaby Mountain, a few<br />

miles from the outskirts. It will be called<br />

Vantel Broadcasting and cost $8,000,000.<br />

The president is Art Jones, who is also<br />

head of Artray Films In Vancouver.<br />

Censorship Is Eased<br />

On Adult Pictures<br />

VICTORIA—Changes in movie censorship<br />

which will permit new types of adult<br />

I<br />

films to be shown in British Columbia<br />

have been approved by the cabinet. Under<br />

the changes in the moving picture act, a<br />

new "restricted " classification will be set<br />

up.<br />

It is defined this way: "Where a film is<br />

classified as adult entertainment and is<br />

considered by the censor to be objectional<br />

to children, or to be likely to corrupt the<br />

morals of children, he shall classify it as<br />

'restricted.' " Then it can be shown only<br />

under a permit which must be in writing.<br />

Children who appear to be under 18<br />

must not be allowed to see it. Theatre<br />

operators will have absolute discretion to<br />

refuse permission to anyone apparently<br />

under 18.<br />

If the law is broken, the special permit<br />

automatically lapses—and the act provides<br />

fines up to $300 and seizui-e of the film<br />

for offenses. *i<br />

Attorney-General Bonner, whose department<br />

administers the act, said: "This gives<br />

a breakdown of adult movie classification.<br />

It will give a chance to show movies which<br />

are now rejected out of hand."<br />

The new regulations also permit the<br />

censor to order the word "restricted" to<br />

appear in advertising for the film affected.<br />

In Vancouver, theatre officials say they<br />

have had a voluntary system of censorship<br />

operating cltywlde for a long time. For<br />

films they consider strictly adult fare, they<br />

have been barring children up to about<br />

18. particularly in suburban districts.<br />

Vancouver Festival<br />

Enjoys Best Crowds<br />

VANCOUVER—The Vancouver Festival<br />

opened Monday night ill> with a highly<br />

encouraging sign of audience anticipation.<br />

The sign was pasted on the Vogue Theatre<br />

boxoffice. It read, "Sold Out."<br />

Dozens of eager late comers read it, and<br />

were left disappointed. But the 1,300 film<br />

fans that crowded the theatre were not.<br />

They were entertained and enlightened by<br />

two thrilling subjects. The first was the<br />

official opening speech by Canadian Odeon<br />

president. Leonard Brocklngton. The second<br />

was the Canadian premiere of the<br />

famed French film, "The 400 Blows."<br />

Brocklngton is considered by many to<br />

be one of Canada's outstanding orators.<br />

He proved it Monday. Sitting on stage in<br />

an easy chair, the former chairman of<br />

the CBC Board of Governors delighted the<br />

audience with a polished pot-pourri of wit<br />

and wisdom. "No country," he said, "Is<br />

more fitted for an international festival<br />

than Canada. Every other country has<br />

brought us their gifts . . . and all of these<br />

are in truth the motherlands of Canada."<br />

He pointed up the primary pui'pose of<br />

the festival as the increased understanding<br />

between people and places.<br />

The festival was doing the best business<br />

in its history. The only soft spot was Hal<br />

Holbrook's "Mark Twain Tonight." It was<br />

expected to be the biggest drawing card<br />

at the festival; Instead it was rated as a<br />

failui-e. r;<br />

Fire Drills at Theatres<br />

HAMILTON. ONT.—With the active cooperation<br />

of fire department officials, the<br />

Hamilton Theatre Managers Ass'n conducted<br />

a fire prevention campaign of its<br />

own during the week of July 18 among the<br />

city's theatres when inspections were carried<br />

out and all employes were instructed<br />

on what to do in an emergency.<br />

Congratulations to<br />

BOXOFFICE<br />

on their<br />

40th Anniversary<br />

from<br />

TRANS-CANADA<br />

FILMS LTD.<br />

VANCOUVER, CANADA<br />

K-16 BOXOFFICE July 25, I960


1<br />

Films<br />

I<br />

subjects<br />

ADLINES ft EXPLOITIPS<br />

ALPHABETICAL INDEX<br />

EXHIBITOR HAS HIS SAY<br />

FEATURE RELEASE CHART<br />

FEATURE REVIEW DIGEST<br />

REVIEWS OF FEATURES<br />

SHORTS RELEASE CHART<br />

SHORT SUBJECT REVIEWS<br />

SHOWMANDISING IDEAS<br />

THE GUIDE TO g BETTER B OOKING AND B U S I N E S S - B U I L D I N G<br />

Soap Sales Tactics<br />

Work on Films Too<br />

A concentrated radio-television merchandising<br />

plan worked out by Ben Marcus<br />

for use on selected pictures in his large<br />

Wisconsin circuit is producing excellent results.<br />

Marcus, former president of National<br />

Allied, explained the plan at the recent<br />

convention of Allied Theatres of Wisconsin<br />

at Elkhart Lake, Wis.<br />

"About a year ago, my wife handed me<br />

a bar of Dial soap, and told me of the big<br />

radio and television sales campaign in<br />

swing at that time," he related. "Why,<br />

they practically come right into my home<br />

with their sales approach, but to make a<br />

long story short, those firms know how to<br />

sell!<br />

"So, we determined to use the same<br />

tactics to plug our movies. We started out<br />

in the Fox River Valley area, and got<br />

radio and television to push our product.<br />

I want to tell you we were amazed; why<br />

we Just about doubled, and in some cases<br />

we tripled our grosses on this approach.<br />

Distribution is happy too, for we made<br />

money for them as well, since they came<br />

into the deal on a co-op basis. What's<br />

more, oiu: advertising budget hasn't been<br />

raised either. I say this thing is contagious,<br />

and it can be duplicated all over the state."<br />

As an example of how effective the campaign<br />

is working out, Marcus said he had<br />

a chat with a university professor, who<br />

chanced to mention that he and his wife<br />

had attended a theatre for the first time<br />

in years, due primarily to the wife having<br />

heard the plugs over the air. He said the<br />

professor even remarked on the clean-cut<br />

appearance of the theatre and the courtesy<br />

shown them by all employes they came in<br />

contact with.<br />

He said those people might now be<br />

classed as regular theatregoers as a result<br />

of having seen a good picture, in<br />

comfortable and appealing refinements,<br />

coupled with having been served by efficient<br />

and well trained employes.<br />

Special Summer Bookings<br />

ranging from "Citizen Kane,"<br />

made in 1941, to "The Fugitive Kind," released<br />

this year, highlighted the program<br />

of 62 films scheduled during July at the<br />

Clark Theatre in the Chicago Loop. Short<br />

included Charlie Chaplin's<br />

J;) "Trystlng Place" and W. C. Fields' "The<br />

Pharmacist." Other July features Included<br />

Twelve Angry Men, Paths of Glory, The<br />

Magician, Chance Meeting, Touch of Evil,<br />

Five Branded Women, Smiles of a Simimer<br />

Night, The Seventh Seal and Topaze.<br />

Coupon With Changeable Schedule Makes<br />

Place Mat a Low-Cost Ticket Seller<br />

Bating Spae<br />

lyiiffifiiw<br />

-*4ii<br />

Ticket-selling ideas, as effective for a<br />

theatre as for a drive-in, are forwarded by<br />

Robert B. Tuttle of the Lenawee Auto<br />

Theatre north of Adrian, Mich.<br />

One is illustrated above. It's a place mat,<br />

approximately 14x10 inches, and as indicated<br />

was used at "Adrian's Deluxe Eating<br />

Spot . . . The Rock Inn Coffee Shop."<br />

Tuttle got the restam-ant to purchase<br />

20,000 of these for use during the summer,<br />

and pay a fee based on the number of<br />

coupons turned in. This, Tuttle reports,<br />

very nearly pays the printing cost.<br />

The distinctive part of Tuttle's place mat<br />

idea is that the copy under the "Show<br />

Schedule" section in the lower right hand<br />

corner can be changed each week by the<br />

theatre's mimeograph (or others) to fit<br />

the attractions at the Lenawee.<br />

The void date in the "Valuable Coupon"<br />

box also can be changed at times.<br />

Thus the original printer leaves the two<br />

parts noted above blank, to pennit adding<br />

suggests an Evening at tlii TENAWK- Ai.'T::' -nirATRK<br />

copy later at will at small expense, which<br />

increases greatly the value of this type of<br />

advertising.<br />

To make the mats more attractive the<br />

background sections are in color, in this<br />

case blue.<br />

Tuttle usually has a coupon deal or two<br />

with shops around town. He makes up<br />

cards in his own office featuring current<br />

and coming attractions. Added is the<br />

coupon deal. For example, a local gasoline<br />

service station had this additional copy on<br />

a 4y4x9-inch card: "A Clark Special! This<br />

coupon and 65 cents will admit two per-<br />

sons to see ."<br />

. . This appeared above mats<br />

on the week's attractions.<br />

Below was: "U see! Hoot does give a<br />

hoot about having you drop in at Clark . . .<br />

Often!"<br />

These cards were passed out by the Hoot<br />

Clark station to customers.<br />

Another such deal was with a drive-in<br />

cleaner. In this case it was headed a<br />

Spring Drive-In Special, but it can be<br />

called any kind of special. Copy: "In appreciation<br />

of yoiu- continued patronage of<br />

our cleaning service, and by special arrangement<br />

with the management of the<br />

Lenawee Auto Theatre . . . We offer . . .<br />

Valuable Coupon<br />

Ticket Will Admit<br />

.<br />

Driver<br />

. (in a<br />

of<br />

box).<br />

Car<br />

This<br />

Free<br />

When Accompanied by One Paid Admission<br />

at the Lewanee Auto Theatre . . . Any<br />

Monday Through Thursday."<br />

The box copy also should contain the<br />

time limit—in this case "during April and<br />

May only"—and the year, to prevent cards<br />

showing up two or three years after distribution.<br />

The card was approximately<br />

6x7 >/2.<br />

Spooks Big Any Time<br />

A spook show doesn't have to be on a Friday<br />

the 13th or Halloween night. The St.<br />

Bernard Drive-In at New Orleans staged<br />

one on Tuesday the 21st of June and had<br />

carloads of patrons rolling in. On the<br />

stage was Dr. Brunell's "Shock Show,"<br />

while on the screen were "The Mummy"<br />

and "Curse of the Demon."<br />

BOXOFFICE Showmandiser : : July 25, 1960 117 1


I<br />

with<br />

. . Mark<br />

. . Bring<br />

Iowa<br />

: July<br />

Huck Finn Costume Premiere Held at Des Moines<br />

A Huckleberry Finn Costume<br />

Premiere gave "The<br />

Adventures of Huckleberry<br />

Finn" a hefty push at the<br />

Des Moines I Theatre.<br />

Manager<br />

I<br />

Tony J. Abramovich<br />

arranged the affair, offering<br />

contestants all the<br />

popcorn they would eat and<br />

cash prizes for best Huckleberry<br />

Finn getups.<br />

About 50 contestants<br />

turned up and were judged<br />

by a panel of judges as they<br />

walked across the stage at<br />

the afternoon show. Jimmy<br />

Rowley, 6, was the winner.<br />

The adjacent photo was reproduced<br />

in a three-column<br />

layout in the Des Moines<br />

Register and Tribune with<br />

expanatory lines headed,<br />

"Huck Finn in Flesh."<br />

Usher Mike Cook also<br />

dressed up in a Huck Finn<br />

costume and toured the<br />

downtown section carrying<br />

a sign.<br />

Tinn' Gets Gratis Ride on Special<br />

given to each Mother Superior for graduation<br />

awards.<br />

To get a sideshot at the younger element.<br />

Under got displays on the book and film<br />

throughout the city public library system.<br />

In addition, he had a soundtrack covered<br />

with 24-sheet displays out four days in advance,<br />

banners on 15 news distributing<br />

company trucks, and the Huck Finn comic<br />

strips and scene mats in the Minneapolis<br />

Argus. This citywide circulation paper<br />

used nearly 100 inches of copy and illustrations<br />

on the film without cost.<br />

Two radio stations ran guessing contests.<br />

The Minneapolis Gas Co. used Huck Finn<br />

tieups in ads for ten days. Linder reciprocated<br />

with a lobby display for ten days.<br />

It's Election Time; Try<br />

A Kiddy Show Ballot<br />

With election time fur flying in every<br />

direction, and everybody's minds tuned to<br />

thinking about the ballots, why not stir up<br />

interest in the Saturday kiddy show by<br />

rigging up a red hot election or ballot battle<br />

among the youngsters in which they<br />

vote for their Favorite Cartoon Character,<br />

a special summer vacation time shows<br />

committee of National Theatres & Television<br />

suggests.<br />

"An affair of this kind should be a<br />

natural to land a dozen top sponsors as it<br />

gives a showman an opportunity of letting<br />

each sponsor bask in the reflected worldwide<br />

popularity of a dozen or so famous<br />

cartoon characters," the committee comnients.<br />

Newsboys Subscription<br />

Promotion<br />

"The Adventures of Huckleberry Finn"<br />

is a natural for a tleup with newspaper<br />

circulation departments which stage subscription<br />

contests among their newsboy<br />

salesmen.<br />

Ed Linder. manager of the Gopher Theatre<br />

in Minneapolis, gave the circulation<br />

chief of the Star and Tribune a call regarding<br />

his booking of the film depicting<br />

the Mark Twain classic, and in no time he<br />

had a major promotion under way, one<br />

which got several hundred newspaper carriers<br />

and their young friends talking about<br />

the attraction.<br />

In return for a special showing on a<br />

Friday morning, the newspaper had a page<br />

and a half in ads promoting a subscription<br />

deal and the film. For two subscription orders<br />

for the morning Tribune, any carrier<br />

boy received a ticket to see the Huck Finn<br />

film. Besides the film received the same<br />

kind of promotion in circulars distributed<br />

to the boys.<br />

For example, a full page ad in two col-<br />

Fence-Painting<br />

Contest<br />

The Junior Chamber of Commerce<br />

of Decatur, 111., sponsored a fencepainting<br />

contest, held as a promotion<br />

for "The Adventures of Huckleberry<br />

rinn" at the Empress Theatre. Boys<br />

ill 11 mid 12 were eligible. The winnej<br />

».is to Ro to Hannibal, Mo., the<br />

hom(l:'Uii of the fictional Huck Finn,<br />

to conip


An inrefDrerorive anolwdt of lav and tradepresi reviews. Running tlm« U In par«nth«>«. Th«<br />

olus ond minus signs Indicate degree of merit. Listings cover current reviews, updated regularly.<br />

This deportment also serves o^ on ALPHABETICAL INDEX to feature releases. denotes BOXOFFICE Blue Ribbon Award: ® color photography. For listings b><br />

compony in the order of release, see FEATURE CHART.<br />

Review digest<br />

AND ALPHABETICAL INDEX<br />

ti Very Good; + Good; — Foir; — Poor; — Very Poor. In the summary H is roted 2 pluses, - os 2 minuses.<br />

2419 ii©Adventures of Huckleberry Finn, The<br />

(107) © Foili Comedy MGM 5-9-60+ ff ± 4+ H +1 10+1—<br />

2442 ©All the Fine Young Cannibals<br />

(122) © Drama MGM 7-1S-60 ++ 2+<br />

2443 Ama2in( Mr. Teas, The (70)<br />

Novelty Pad Prod.-SR 7-1S-60 = 2—<br />

2386 ©Angry Red Planet, The (83) Cinemaoic<br />

Science-Fiction AlP 12-21-59 + * ± + 4+2—<br />

2428 Apartment, The (125)<br />

Panavision Com-Dr UA 6- 6-60 # ++ ff # ++ -f ++ 13+<br />

2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ± + — — ± 3+3—<br />

xo:<br />

2403©Babette Goes To War<br />

(103) © Comedy Col<br />

2429 ©Battle in Outer Space (90) Tohoscope,<br />

Science-Fiction (English-dubbed) Col<br />

2419 Battle of Blood Island<br />

(67) Drama Filmgroup<br />

2370 Battle of the Coral Sea (SO) Ac Col<br />

2422 Battle of the Sexes, Tite<br />

(88) Comedy Cont'i<br />

2409 Beast From Haunted Cave<br />

(65) Horror Dr Filmgroup<br />

2406 Because They're Young (102) Com. Dr. Col<br />

2386 ©Behind the Great Wall (98) D«. in<br />

Totalscope. AromaRama Cont'i<br />

2441 Bellboy, The (72) Farce Para<br />

2381 ©Beloved Infidel (123) © Dr. 20th-Fox<br />

2433 ©Bells Are Ringing (127) © Mus. MGM<br />

23S2©Ben-Hur (212) Camera 65<br />

Biblical Drama MGM<br />

2372 ©Best of Everything, The<br />

(121) © Drama 20th-Fox 10-26-59 Vt<br />

2398 Big Night, The (74) Action Para 2- 8-60 +<br />

2425 Blitzkrieg (93) Doc Cont'i 5-30-60 ±<br />

2388 Blood and Steel (63) © Action 20th-Fox 12-28-59 +<br />

2429 Bluebeard's Ten Honeymoons (82) Cr. AA 6-13-60 +<br />

2396 Bobbikins (90) © Comedy 20th-Fox 2- 1-60 +<br />

2413 ©Boy and the Pirates, The<br />

(S3) Pcrccptovision Adv. Comedy.. UA<br />

2395 ©Bramble Bush, The (93) Dr WB<br />

2426 Breakout (99) War Dr Cont'i<br />

2391 ©Bridal Path, The (See "Mating Time")<br />

2424 ©Brides of Dr^cula, The<br />

(85) Horror Dr U-l<br />

2404 Broth of a Boy (77) Com. KIng'y-Unlon<br />

2438 Cage of Evil (70) Crimi UA<br />

2407OCan-C>n (131)<br />

Todd-AO Musical 20th.Fox<br />

2365 Career (105) Drama Pan<br />

2408 Carry On, Nurse (S9) Farce ... Governor<br />

2375 Carry On, Sergeant (88) Farce .. Governor<br />

2385©Cash McCall (102) Drama WB<br />

2396 Chance Meeting (96) Mystery Para<br />

Panavision Comedy U-l<br />

2423 ©Circus of Horrors (S9) Horror Dr. AlP<br />

2401 ©Circus Stars (61) © Doc Para<br />

2404 ©Comanche Station (74) © Wn..Col<br />

2437 Come Back, Africa (90)<br />

Social Documentary Dr Rogosin<br />

2406 U Conspiracy of Hearts (120) Dr. ..Para<br />

2415 ©Cossacks. The (114) Totalscope<br />

Spec. Dr. (English-dubbed) U-l<br />

2431 Cover Girl KiHer!<br />

(61) My Fanfare Films<br />

2426 Crack in the Mirror (97)<br />

© Murder Dr 20th-Fox<br />

2379Cranes Are Flying, The (94) Dr WB<br />

2406 Cuban Rebel Girls (66) Dr Brenner<br />

2-29-60 +4+ ff<br />

6-13-60 + ± ± +<br />

5- 9-SO -<br />

10-19-59 + +<br />

+ +<br />

•f H<br />

3-28-60 -<br />

3-21-60 + ±<br />

+<br />

+ +<br />

11-30-59 +f + +f<br />

12-21-59 4+<br />

7-1S-60 +<br />

H- -H-<br />

11-30-59 tt 4+ H ++<br />

+ 44-<br />

+<br />

± +<br />

± +<br />

4-11-60 +<br />

2- 1-60 4+<br />

5-30-60 ±<br />

5-23.60 # 4+<br />

2-29-60 +<br />

+ 4+<br />

+ +4<br />

+ ++<br />

-4- ±<br />

± +<br />

-f +<br />

+ +<br />

4+ 4+<br />

44- 44<br />

+ ±<br />

± +<br />

+ ±<br />

+ +<br />

+ -f<br />

44 +<br />

+ 44 + 44<br />

+<br />

-f- 9+<br />

± 44-<br />

6+3-<br />

1+3-<br />

+ »+l-<br />

2+1-<br />

+ 7+1-<br />

44 8+<br />

2+<br />

44 10+<br />

44 13+<br />

44 14+<br />

44 10+1-<br />

4+1-<br />

1+1-<br />

± 7+3-<br />

3+2—<br />

6+2-<br />

7+<br />

44 11+1-<br />

+ 2+1-<br />

10+<br />

2+<br />

7. 4-60 + ± + - 4+2-<br />

3-21-60 44


. P«»<br />

—<br />

REVIEW DIGEST<br />

AND ALPHABETICAL INDEX in the summary is rored 2 pluses, os 2 Very Good; Good, - Foif; ~ Poor; — Very Poor.<br />

2 t |t J =s si «= I<br />

£ a.X<br />

2393 0Liit Voyigt. Tlie (91) Sm Dr. MGM 1-25-60 H H H H +t tt 12+<br />

2424 Lnch WtMiuii. V\t (77) Horror Dr. U-l 5-23-60 + ++ _ + * * 6+3-<br />

2}760Li'l Abrtr (lU) (\r MuiiMl .<br />

11- 9-59 + ++ +t H H + + 11+<br />

2439 O Lost World. TIk (96) ©<br />

Sciwct-Fietlon 20th-Foj 7-11-60 + H + W<br />

—M<br />

242SO"jnimlu Lore (86) Ho. UA 5-30-60+ — ± ±<br />

2431 Man in i Cwked Hat (87)<br />

Comnly Show Corp. o( Amer. 6-13-60 + ft<br />

± H 6+1-<br />

2414 Man on a Strinj (92) Dr Col 4-11-60+ ± * ++ - + + 7+^<br />

2365 Man Uoilalrs. Tlw (88) Dr Kinjtiey 10- 5-59 + + + + 4+<br />

2405 OMasters of the Congo Jungle<br />

(88) (©Doc 20lh-Fox 3- 7-60 + H +<br />

239ieMating rrme (95) Com. (Reviewed as<br />

"Tlie Bridal Path") Kingjley-Union 1-18-60+ ±<br />

242SOMichatl StrOfoTf (115) ®<br />

Adr. (Engliih-dubbed) Confl 5-30-60+ + +<br />

2371 ©Miracle. The<br />

(121) Y Costuine Drama WB 10-26-59 ff ++ + H —<br />

2443 Miiiile From Hell (82) Or NTA 7-18-60 i:<br />

2444 Model (or Murder (75) Cr. Cin. Assoc 7-1S-60 ±<br />

2344 MoraJt Souad (57) Crime Dr Brenner 6-20-60 ±<br />

2410 Mountain Ro^. Tlie (102) Dr Col 3-28-60++ i rt +| --<br />

Z366 0Moute That Roared. The (S3) Com. Col 10- 5-59 + 4+ + H +<br />

2438Murder. Inc. (103) ic Crime 20th-Fox 7-4-60+ + =!: + ++<br />

2427 Music Box Kid. The (74) Cr. Dr. UA 6- 6-60 + ± + + +<br />

2421 My Dog. Buddy (76) Dr Col 5-16-60+ * ± + -<br />

±<br />

2384 ©Never So Few (124) ® Dr. .<br />

MGM 12-14-59 + + H H ++<br />

2435 ©Next to No Time (93) Com. Show Corp. 6-27-60 S:<br />

2380 No Place to Land (78) igi Ac Rep-SR 11-23-59 +<br />

2425 Noose lor a Gunman (69) Western UA 5-23-60 :t +<br />

24U Nude in a White Car (87) Mystery<br />

(Enghih-duhhed) Trans-Lux 4- 4-60 ± +<br />

2368 Odds Against Tomorrow (95) Ac UA 10-12-59 ff<br />

24010Uahoma Territory (67) Western. UA 2-22-60 ±<br />

2385 UOn the Beach (134) Drama UA 12-21-59 ff<br />

2400 ©Once More. With Feeling<br />

(92) Comedy Col 2-15-50 +<br />

2384©1001 Arabian Nights (76) An Col 12-14-59 +<br />

2410 Operation Amsterdam (94) Dr. .20th-Fox 3-28-60 i:<br />

2367 ©Operation Petticoat (124) Com U-l 10-12-59 ff<br />

2409 ©Othello (108) Drama<br />

(English-dubbed) Trans-Lux 4- 4-60 ±<br />

2400 Our Man in Havana<br />

(U2) (0 Com. Dr Col 2-15-60 ff<br />

2417 Pay or Die (110) Or AA 5- 2-60 ff<br />

23580Pillow Talk (105) (0 Comedy U-l 8-24-59 ff<br />

2422 Platinum High School (93) Dr MGM 516-60 2:<br />

240a UOPIeiic Don't Eat the Daisies<br />

(111) (0 Comedy MGM 3-21-60 ff<br />

2413PoKher's Oaufhler, Th«<br />

(74) Com Show Carp. 4-11-60 +<br />

2416 ©Pol lyanna (134) Com. Dr BV 4-18-60++<br />

2346©Poriy and Bess (146)<br />

Todd-AO: Gershwin Classic Col 7- 6-59 ff<br />

2436 ©Portrait In Black (111) Dr U-l 6-27-60 ff<br />

2397 Pretty Boy Floyd (96) Cr Con'tl 2-8-60 +<br />

2431 Prime Time. The (76) Dr. Essan|ay-SR 6-13-60 ±<br />

2420 ©Prisoner or the Volga (92) Totalseooe<br />

Spectacle Dr (Enolish-dubbed) Para 5- 9-60 +<br />

2414 Private Property (7)9 Dr Citation 4-11-60 +<br />

2440 Psycho (109) Suspense Drama Para 7-11-60 ff<br />

2392 Purple Gang. The (83) Cr AA 1-18-60 +<br />

2393 Pusher. The (82) Dr UA 1-25-60 ±<br />

—R—<br />

2420©Rat Race. The (105) Comedy Para 5- 9-60 ff<br />

2419 Raymie (73) Drama AA 5- 9-60 +<br />

2395 Rise and Fall of Legs Diamond, The<br />

(101) Crime Drama WB 2-1-60 +<br />

23«2 Rookie. The (85) ® Comedy. .20th-Fox U-30-59 i:<br />

2432 Roiemary (105) Drama F-A-W 6-13-60 +<br />

2359 0SaopiM,e (92) Mystery Or U-l 8-31-59 ++<br />

23910Scent o( Mystery (125)<br />

Todd Process Comedy-Drama .Todd 1-18-60 +<br />

2432 School for .o^c (76) Dr NTA 6-13-60 ±<br />

2403 Sea Fury (72) A :. Drama Lopert -2-29-60 i:<br />

2415 ©Sergeant Rutledr- (il) Dr WB 4-18-60 ff<br />

2394 Seven Thieves (102) ., Cr 20(h-Fox 1-25-60 ff<br />

2374 ©Sign of the Gladiator<br />

(84) Colorscope, SpettJ-le ... AlP 11- 2-59 +<br />

2398 Sink the Bismarck! (97><br />

® War Drama 20th. Fox 2- 8-


Feoture productions by company in order of releose. Running time is In parentheses. (£) is for CinemoScopc;<br />

® VistoVlsion; (|1 Superscope; (Si Naturamo; (R Regalscope; ff! Tcchniroma. Symbol t denotes BOXOFFICE<br />

Blue Ribbon Award; © color photography. Letters ond combinations thereof indicate story type—(Complete<br />

key on next poge.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST.<br />

' Feature cmaki 1<br />

ALLIED ARTISTS | i|


Stuart<br />

r.rol<br />

Blood<br />

John<br />

I<br />

©<br />

I<br />

I<br />

Narralors:<br />

'<br />

,<br />

(130)<br />

I<br />

Kenneth<br />

I<br />

.Monlcwieo'<br />

;<br />

Jo<br />

I<br />

I<br />

(132)<br />

I<br />

F.lana<br />

j<br />

Trapped<br />

I<br />

I<br />

. Ac.<br />

Ac.<br />

.D.<br />

.<br />

D.<br />

.0.<br />

.<br />

.<br />

.<br />

.<br />

FEATURE<br />

CHART<br />

Th« key to letters and combinotions thereof indicating story type: (Ad) Adventure Dromo; (Ac) Action<br />

Oremo; (An) Animated-Action; (C) Comedy; (CD) Comcdy-Dromo; Cr) Crime Dromo; (DM) Dromo<br />

with Mujic; (Doci Documentor"; (D) Dromo; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi)<br />

Historical Dromo; !MI Musico ; (My) Mystery; (OD) Outdoor Dromo; ISF) Science-Fiction; (W) Western.<br />

20TH-FOX<br />

I<br />

OHouiid-Doj Man<br />

oc' (S7) ®<br />

"J Whitman.<br />

D/M. 933<br />

Fililan,<br />

^<br />

;<br />

^<br />

I.>Tilfy<br />

I a UNITED ARTISTS | U UNIVERSAL-INT L s t .<br />

Odds Againit Tomorrow<br />

!^ CBrloxd Inndtl (123> 9 D..936 Subway in tlit Shy (86) . .<br />

5929<br />

i.r-, > Prrk. Drtiorih Kfrr, Van JnliiMm, Hlldnard Nttf<br />

7 i;i.iir .Mben<br />

^Journey to Ihi Center of<br />

.- Earih (132) (f ..Ad. 934<br />

i: ...no. J.ime«! Mason. Arlene<br />

i<br />

uj and Steel (63) (g;.. Ac. 937<br />

Lupton. Zlra Rodann<br />

2<br />

,<br />

The Story on Pa«c One<br />

(122) 10 CD. .001<br />

Rlia llayworlh. Krandosa.<br />

Anthony<br />

CiK Yotinj;<br />

Seten Thieves (102) © ....D..002<br />

lyiluaril C. lintiiiKon, Rod Stelger,<br />

Joan ro)lla<<br />

The Rookie (85) © C..003<br />

Tommy Ncmnan, Ve\c Marshall,<br />

Julie Nevimjr<br />

Sink the Bismarck!<br />

(97) (& Ac. .005<br />

Krnnelli .More, Wynter<br />

Dana<br />

CC [The Third Voice (79) ©..D..006<br />

CO Edmond O'Rrlen, Julie London<br />

OThrec Murderesses (99) CO.. 007<br />

liflon, Alain Mylcne Dcmongeot<br />

1-1<br />

i<br />

q: QWiiid Cannot Read (107) ..D..<br />

< i nirk Dusarde. Yoko Tanl<br />

s iQA Dog of Flanders (96)<br />

:^<br />

0-<br />

lia


Charles<br />

.Curt<br />

.Robert<br />

. .<br />

. D<br />

'<br />

'<br />

I<br />

I<br />

( Harrison 1 . . Madilko<br />

.Hideko<br />

.Ac<br />

Dec<br />

I<br />

.<br />

Feb<br />

. , Oct<br />

5003<br />

5004<br />

(7)<br />

Im<br />

5910<br />

7004<br />

S-19-14<br />

Mar<br />

7002<br />

7339<br />

7.'?10<br />

I<br />

4D10<br />

4071<br />

4177<br />

'<br />

. . Feb<br />

.Jan<br />

. Mar<br />

Apr<br />

FEATURE<br />

CHART<br />

MISCELLANEOUS<br />

liter ,/f?> Sellers, Constance<br />

(74)<br />

Cummings<br />

C..Feb60<br />

©Michael<br />

Julie<br />

Strogoff<br />

Harris, The .\bbey Theatre<br />

Players<br />

^


—<br />

—<br />

"5.XHIBITOR HAS HIS SAY ,ew£€fA > ><br />

lABOUT PICTURESI<br />

This One Unglues 'em<br />

"The Lost Voyage" from MGM is terrific!<br />

Tfiof's the only word for this. This one really<br />

unglues 'cm from their TV choirs ond whot's<br />

more, Metro will let you moke a buck, even if<br />

you ore on the toil end, like us. Ploy it.<br />

CARL P. ANDERKA<br />

ALLIED ARTISTS<br />

Hous* of Intrigue lAA)—Curt Jurgens, Down<br />

Addoms. Wish I'd left this one alone. Too choppy,<br />

end some temole "reviewer" gave it on "over sexy,<br />

poor, etc." review in the Portlond poper one week<br />

before<br />

Vorieties,"<br />

my ploydote.<br />

also from<br />

Played<br />

AA, so<br />

with<br />

this review—completely<br />

"Little Rascals<br />

unfounded by the woy, killwd my gross. Motfiers<br />

colled, got the title of the co-feature and informed<br />

me no dice!—Arlen W. Peohl, HiVVoy Theatre, Sheridon,<br />

Ore. Poo. 2,000.<br />

AMERICAN-INTERNATIONAL<br />

Rood Roccrs [AlP;—Solly Froser, Alan Dinehort<br />

jr.. Skip Word. American internanonoi has the suretire<br />

rccipo for hotrod pictures and for horror pictures.<br />

This show IS Q very good one for its type, the racir>g<br />

foru and teens will all like it. If you need some good<br />

teen shows or racing pictures, look no further Than<br />

Alp. Business good for this orw. Played Wed.<br />

Weother; Nice.—Harry Howkiruon, Orpheum Theotre.<br />

Marietta, Minn. Pop. 380.<br />

BUENA VISTA<br />

Kidnapped (BV)—Jomes MocArthur, Peter Finch,<br />

Berriord Lee. Terribly disappointing. Expected at least<br />

a tfitle better thon average business but this simply<br />

died here. Saturday matinee was the only healthy<br />

gross. Ployed Wed. through Sot.—Paul Gomoche,<br />

Welder> Theotre, St. Albans, Vt. Pop. 8,600.<br />

COLUMBIA<br />

They Come to Corduro (Col)—Gory Cooper, Rita<br />

Hoyworth, Von Heflin. Really a good picture. Long,<br />

but not boring. Entertoinment for the movie public<br />

today—rough, tough and o little out of line. Nothing<br />

big f>cre but made a tew dollars—so we're happy.<br />

Ployed Fn., Sot. Weother; Cool.—Ken Christianson,<br />

Roxy Theotre, Woshburn, N. D. Pop. 913.<br />

Tingler, The (Col)—Vincent Price, Judith Evelyn,<br />

Dorryl Hickman. This was very disappointing here.<br />

Played<br />

well, but<br />

with<br />

hod<br />

MGM's<br />

o few<br />

"Beat Ger>erotion'<br />

walkouts on this<br />

which drew<br />

or>e.—Arlen<br />

W. Pcoht, HiWoy Theotre, Sheridan, Ore. Pop. 2,000.<br />

Worrior and the Siove Girl, The (Col)—Georges<br />

Morchol, Gionno Mono Conole, Ettore Manni. "Sign<br />

of the Gladiotor" scored me into ploying this one<br />

midweek which could hove done good weekend business.<br />

Pretty good picture and foir business. Ployed<br />

Wed., Thurs.—Joe Machctto, Emerson Theotre, Brush,<br />

Colo. Pop. 2,300.<br />

Who Wo$ Thot Lody? {Col)—Tony Curtis, Dean<br />

Mortin, Janet Leigh. Exceptioruilly good comedy<br />

which didn't click here. Even better than "Operation<br />

Petticoot." Cant understar>d why we did poorly unless<br />

it wos spring? Played Fn., Sot., Sun., Mon., Tues.<br />

Weather; Okay.—Poul Gomoche, Welden Theatre,<br />

St. Albons, Vt. Pop. 8,600.<br />

METRO-GOLDWYN-MAYER<br />

Never So Few (MGM)—Frank Sinotro, Gina Lollobrigido,<br />

Steve McQueen Where oh where con my lost<br />

patrons be? Nowhere to be found. No business for<br />

me. Played Sun., Mon., Tues.—Joe Mochetto, Emerson<br />

Theotre, Brush, Colo. Pop. 2,300.<br />

North by Northwest (MGM)—Cory Gront, Eva<br />

Morie Soint, James Mason. This or>e did well for<br />

us. It has o lot of suspense orvd is oil in color too.<br />

Our people enjoyed it. There is plenty of action until<br />

the final scene. Business wos good. Ployed Sot., Sun.<br />

Weother: Cool.^—^Horry Howkinson, Orpheum Theotre,<br />

Morietto, Minn. Pop. 380.<br />

Torzon the Ape Man (MGM)—Denny Milter, Cesore<br />

Dorwvo, Joanna Barnes. Whenever o Torzon picture<br />

comes along we ore always hoping it will make us<br />

a dollor. Maybe this one did—but no thanks to the<br />

picture. Just how cheap con they moke tt>ese things?<br />

This IS obout 50 per cent new and the rest from<br />

the old block orxJ white pictures. Played Thurs., Fri.,<br />

Sot. Weather; Cold.—Horold Bell, Opero House,<br />

Cooticook, Que. Pop. 6,382.<br />

PARAMOUNT<br />

Don't Give Up the Ship (Poro)—Jefry Lewis, Dina<br />

Mernll, Diane Sper;L- Funny is the word! Lots of<br />

t>elly loffs. Good cro.sa, considering. Give me more.<br />

Ploy It fost. Ployed Sot , Sun., Mon. Weother: Good.<br />

Arlen W. PeoH, HiWoy Theotre, Sheridon, Ore. Pop.<br />

2,000.<br />

Five Pennlet, The (Poro)— Tanny Koyc, Borboro<br />

Bel Geddes, Louis Armstror>g. A wonderful picture<br />

Danny Kaye's best. No "Miller Story" business on<br />

this one,<br />

plus dust<br />

even<br />

bowl<br />

ttvjugti<br />

conditions<br />

os good.<br />

now—^t<br />

A long<br />

is<br />

hord winter<br />

hord to do<br />

business on anything. Sitll o grand movie. Normal<br />

business here. Played Sun., Mon., Tues. Weather:<br />

Worm.—Ken Christionson, Roxy Theotre, Woshburn<br />

N D. Pop. 913.<br />

Sink the Bbmorckl (20th-Fox)—Kenneth More<br />

Dona Wynter, Corl Mohner. Very exciting oil the way.<br />

It held everyone on the edge of their seats. Good<br />

CinemoScope in black-and-white. Sound was tops.<br />

This owokened<br />

It. Played Tues.<br />

a lot of those Sleeping<br />

Weather: Hot.—Carl<br />

Sidneys.<br />

P. Anderka,<br />

Ploy<br />

Roinbow Theatre, Costrovillc, Tex. Pop. 1,500.<br />

Toll Men, The (20th-Fox), reissue—Clark Gable,<br />

Robert Ryan, Jane Russell. New here ond absolutely<br />

tops in entertainment. Business woy obovc overoge.<br />

Gove it big buildup ond it sure poid off.—Fronk<br />

Sobin, Mojestic Theatre, Eureko, Mont. Pop. 929.<br />

Woko Me When It's Over (20th-Fox)—Ernie Kovocs,<br />

Morgo Moore, Dick Shown. Mode a mistake by<br />

ploying this on o weekend. The feature is so good<br />

that even the folks seemed to ask why we ployed<br />

this on a weekend. Laughs all ttie woy and<br />

than "Operation Petticoat" which is<br />

better<br />

making us<br />

storve with its percentage deal. Dick Shown is o<br />

worxlerful newcomer.— Paul Fournier, Acodia Theatre,<br />

St. Leonord, N. B. Pop. 2,150.<br />

UNiTED ARTISTS<br />

Hole in the Heod, A (UA)—Frank Sinatra, Edword<br />

G. Robinson, Thelmo Ritter. A real, lovable movie<br />

that could easily hove been killed by the title. Even<br />

our Jewish potrons did not cotch on until they sow<br />

the show. Many thought it onother gangster movie.<br />

We went to town on the star value and stressed the<br />

comedy ongle. Enjoyed by nearly oil who come. Very<br />

good houses. Played Wed,, Thurs., Fri., Sat. Weother:<br />

Cool.—Dove S. Klein, Astro Theatre, Kitwe/Nkono,<br />

Northern Rtiodesia, Africo. Pop. 13,000.<br />

On the Beach (UA)—^Sregory Peck, Avo Gardner,<br />

Fred Astoire. 1 believe more come from curiosity<br />

Ihon anything else. The advertising is tops. Did good<br />

business but some comments weren't good. Ployed<br />

Sun., Mon., Tues., Wed.—Joe Mochetto, Emerson<br />

Theatre, Brush, Colo. Pop. 2,300.<br />

Shake Hands With the Devil (UA)—James Cogney,<br />

Don Murroy, Dona Wynter. Take my advice and lock<br />

up before you play this. It's absolutely a waste of<br />

film, corbon and lights. Played Wed., Thurs.— Paul<br />

Gomoche, Welden Theatre, St. Albons, Vt. Pop. 8,600.<br />

UNIVERSAL-INTERNATIONAL<br />

Pillow Tolk (U-I)—Dons Day, Rock Hudson, Tony<br />

Rondoll, Thelma Ritter. One little seven yeor old sow<br />

this picture three times. A few days later his mother<br />

was talking with him about something he hod done<br />

wrong. The little boy replied, "Don't take your bedroom<br />

problems out on me." This one wos very well<br />

received here. The picture is very good ond everyone,<br />

young and old, enjoyed it. All of you who hove<br />

played it already know how good ond funny it is. If<br />

you haven't played it, don't pass it up. It's one that<br />

doesn't take any extro selling. Good color, good cost,<br />

good picture.—Horry Howkinson, Orpheum Theotre,<br />

Marietta, Minn. Pop. 380.<br />

WARNER BROS.<br />

FBI Story, The (WB)—Jomes Stewart, Vera Miles,<br />

Murray Hamilton. Exceptionally good picture but<br />

somehow 1 missed on it. Probably due to a too-late<br />

dote. Played Thurs., Fn., Sot.—Joe Mochetto, Emerson<br />

Theatre, Brush, Colo. Pop. 2,300.<br />

Hanging Tree, The (WB)—Gory Cooper, Maria<br />

Schell, Karl Maiden. Another big picture that was<br />

"Worner old" when we got it. No one could remember<br />

this big one! A catchy title, with Cooper helped<br />

this oldie become obove overoge western grosser.<br />

Not as good as "Rio Brovo" bur still o good action<br />

picture. Ployed Sun., Mon. Weather: Cold and snow.<br />

Ken Christianson, Roxy Theotre, Washburn, N. D.<br />

Pop. 913.<br />

Summer Ploce, A (WB)—Richord Egon, Dorothy<br />

McGuire, Sondro Dee. This having been given o "B"<br />

rating ond being such a controversial picture, was<br />

I<br />

olmost ofroid to show it. But to my surprise it<br />

brought out the critics and a lot of regulars, too.<br />

Color and photogrophy wos the best, the sour>d wos o<br />

little growly in places, but the music is simply<br />

divine. Played Sot., Sun., Mon. Weather: Hot orxJ<br />

dry.—Corl P. Anderka, Roinbow Theatre, Costroville,<br />

Tex. Pop. 1,500.<br />

MISCELLANEOUS<br />

Carry On, Sergeant (Governor)—William Hortnell,<br />

Bob Monkhousc, Shirley Eoton. There is just na<br />

getting owoy from it, these "Corry On" series films<br />

ore real money-spinners! We nearly hod our doors<br />

broken down and no doubt about it. Although ttiey<br />

may seem stupid, these ore great comedies. That's<br />

whot the public wonts these days. So, why orgue?<br />

Ployed Wed., Thurs., Fri., Sot. Weather: Roin.—Dove<br />

S. Klein, Astro Theatre, Kitwe/Nkono, Northern<br />

Rhodesia, Africa. Pop. 13,000.<br />

A Plug for Fabian<br />

"Hound-Dos Mon" from 20fh-Fox Is o small<br />

town's best friend. We did excellent biz with<br />

this and Fabian proves a 90od drawing card.<br />

Don't foil to put this one on your list and plug<br />

it as aood fomily stuff.<br />

PAUL FOURNIER<br />

Acodia Theotre,<br />

St. Leonard, N. B.<br />

< < ^(^We4<br />

DAY THEY ROBBED THE BANK OF<br />

ENGLAND, THE (MGM I—The popularity<br />

currently beinK enjoyed by photoplays<br />

treating with crime should assure<br />

this British-made .Summit Film production<br />

satisfactory boxoffice profits in<br />

those theatres electing to play it. It has<br />

a suspense-filled plot, action and a touch<br />

of romance. Direction by John Guillermin<br />

is taut and smoothly paced. Jules<br />

Buck produced. Aldo Ray, Elizabeth<br />

Sellars, Peter O'Toole, Hugh Griffith.<br />

LOUISIANA HUSSY iHowco Int'D—The<br />

brooding, harsh, even mystical Bayou<br />

country is the setting for an adult melodrama<br />

of a far-from-virtuous woman<br />

setting her cap for a married man, and<br />

then striving to pit brother .against<br />

brother in an effort to wreck an impending<br />

marriage. Nan Peterson, Robert<br />

Richards, Peter Coe, Betty Lynn.<br />

MA BARKER'S KILLER BROOD (Filmser\'ice)<br />

—And still they come—featurelength<br />

treatments on varied assortments<br />

of crimeland greats in the United States<br />

during the early 1930s. With significant<br />

selection of a lady "heroine," this particular<br />

Screen Classics production, accorded<br />

some fast-moving footage, casting<br />

of semiknown names and inevitable<br />

principal player's demise through violent<br />

means, adheres amazingly to the<br />

mold made popular by last year's "Al -<br />

Capone." William J. Faris produced and<br />

»<br />

Bill Karn is listed as director-associate<br />

producer. Lurene Tuttle, Tris Coffin,<br />

Paul Dubov, Nelson Leigh.<br />

REBEL GIRLS (Luzon) —From the outset,<br />

it is apparent that no effort will discernibly<br />

get under way to lift this obvious<br />

exploitation-conscious attraction,<br />

filmed with an apparent modest budget<br />

and usin« Eddie delMar and full complement<br />

of Philippine native players,<br />

out of the programming classification for<br />

which it was designed.<br />

WHY MUST I DIE? (AIP)—This may well<br />

evolve as the biggest grosser in the stillyoung<br />

history of American International<br />

Pictures. It contains just about any element<br />

in the topical, general-appeal genre<br />

that a showmanship-wise exhibitor can<br />

ask for in these days of increased competition<br />

for the leisure-time dollar. The<br />

tense drama deals with two condemned-<br />

-to-die women, one guilty, the other unjustly<br />

convicted. Richard Bernstein, producer;<br />

Roy Del Ruth, director. Terry<br />

Moore. Debra Paget. Bert Freed.<br />

TIME M.^CHINE, THE (MGM) — Producer-director<br />

George Pal, the granddaddy<br />

of science-fiction films, herein<br />

convincingly demonstrates that he has<br />

lost nothing of the mastery that made<br />

memorably popular and financially successful<br />

hits of his earlier entries ("War<br />

of the Worlds," etc.) in the science-fiction<br />

field. In Metrocolor. Rod Taylor,<br />

Alan Young, Yvette Mimieux.<br />

These reviews will appear in full<br />

in a forthcoming issue of <strong>Boxoffice</strong>.<br />

|<br />

BOXOFFICE BooldnGuide :: July 25. 1960


!<br />

Per<br />

. . Comic<br />

j<br />

j<br />

r!: 15c per word, minimutn $1.50, cash writh copy. Four consecutive insertions for price<br />

Ilea. CLOSING DATE: Monday noon preceding publication date. Send copy and<br />

Oswers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •<br />

HELP WANTED<br />

i&ager: Need drive-in and indoor. Ex-<br />

:ed, honest, sober. Good at pro-<br />

3 and exploitations. All information<br />

mapshot first letter. Confidential,<br />

GENERAL EQUIPMENT—USED<br />

Boost B. O. Filming Local Eventsl Filmoarc<br />

16mm 60und projector, high intensity,<br />

rolling stand, rectifier, SOW amplifier,<br />

2-12" speakers, lens. Excellent, $975.<br />

THEATRES FOR SALE<br />

West Coast theatres for sale. Write for<br />

list. Theatre Exchange Company, 260<br />

Kearny Street, San Francisco 8. Calil ornia.<br />

CUflfiinG HOUSE<br />

THEATRE<br />

SEATING<br />

Good used late model chairs available,<br />

rebuilt chairs. Chairs rebuilt in your theatre<br />

by our factory trained men, gel our<br />

low prices. Parts tor all makes of chairs.<br />

Sewed covers made to your size, also<br />

leatherette 25"x25", 55c ea.; 27"x27", 65c<br />

<strong>Boxoffice</strong>. 9U3. Available on time. Dept. cc, S.O.S., 602 Trail Drive-In Theatre, Houston's largest<br />

|<br />

rienced Film Salesman: Handle unmotion<br />

picture in your area. Ross<br />

W. 52nd Street, New York 19.<br />

and top grossing theatre, plus IIV2 acres<br />

of valuable land, frontage on two important<br />

streets, fmest appointments. Call, State Street, Chicago. Phone WE 9-4519.<br />

ea. Chicago Used Chair Mart, 829 South<br />

100 Boyston Street. Boston, Mass. Theatre Equipment: Sale complete equipment,<br />

600-seat theatre, large Iowa city. Write or Wire Jack A. Farr, 4601 Creek-<br />

|<br />

ted: Drive-in manager, 12 months<br />

i Write for details. <strong>Boxoffice</strong>, 9115.<br />

bend, Houston 35, Texas.<br />

Repairing and reupholstering in your<br />

lood opportunity. Write or call Her-<br />

heatre. Fensin Seating, Chicago 22.<br />

|l Gould, 84th and Center Drive-In, Best Buys Alwoysl XL soundheads,<br />

650-cax drive-in. 3 years old, real estate<br />

rebuilt,<br />

$550 pair; Griswold splicers, new, included. First run product, nearest competition<br />

20 miles. Large drawing area. Seating, Chicago 22.<br />

Nevtr spring seats for all chairs. Fensin<br />

$22.50; Hertner 70/140 generator, complete,<br />

Easy terms for immediate scrle. In Eastern<br />

reconditioned, $450; Reflectors, all sizes,<br />

BUSINESS STIMULATORS good condition, $6.50; RCA PG-134 sound<br />

Michigan. <strong>Boxoffice</strong>. 9112.<br />

Patch O-Seat Cement, permastone anchor<br />

cement, chair parts. Fensin Seating,<br />

I. more action! $4.50M cords. Other<br />

system complete, reconditioned, $695. Tell Western Kentucky. 600-car. Fully equipped.<br />

Large CinemaScope steel screen. Chicago 22.<br />

available, on off screen. Novelty<br />

us your needs. Star Cinema Supply, 621<br />

Co., 106 Rogers Ave., Brooklyn,<br />

West 55th Street, New York 19.<br />

First run. Living quarters. $50,000 full<br />

Seat coverings,<br />

price. Don't bother to inquire unless you<br />

sewed combinations, cdl<br />

styles. Fensin Seating, Chicago 22.<br />

One complete projection booth tor sale, have $15,000 down. Clark Smith, LaCenter,<br />

ix\ attendance with real Hawaiian as is, where is: Two Brenke BX80 enarco Kentucky.<br />

Upholstery Leatherette, fabrics, all types,<br />

Few cents each. Write Flowers oi lamps, rewinds, file cabinet, RCA sound. One oi Northern Minnesota's finest small send sample. Fensin Seating, Chicago 22.<br />

670 S. Lafayette Place, Los An- Ml 9030 and pedestal. Henry Ford Hospital,<br />

Detroit 2, Michigan. Attention: M. A. ments. 400 seats. Complete and ex-<br />

town theatres. Building includes two apart-<br />

>j5'. Caht.<br />

) Cards. Die cut 1, 75-500 combine-<br />

Mix.<br />

cellent equipment. Progressive county<br />

BOOKS<br />

1, 100-200 combinations. Can be<br />

seal town. Terrific deal for some one as<br />

owner has other interests. Write Pic Theatre,<br />

Bagley, Minnesota.<br />

lor it with "The Master Guide to Theatre<br />

Prepare for Summer and Fall: Prepare<br />

Grime Doesn't Pay! Replace old<br />

with<br />

)1VE-IN THEATRE EQUIPMENT new MIRROCLARIC vinyl metallic best Century. Drive-in season<br />

covered seamless only 60c sq. ft.; white on. Nice, must see to believe, $15,000.<br />

1/3 down, balance to suit or will trade<br />

owner.<br />

Handy Subscription<br />

ode, rust or peel. tender parts All I. J. Inc.,<br />

nd dispenses crisp, hot, delicious<br />

for rotating 11<br />

ton. Shipped assembled; easy tc ets ground for Fox prints. Lou Walters cola, Florida,<br />

Please enter my subscription to<br />

r^ capacities right for any location Projector Repair Service, 8140 Hunnicut<br />

Oklahoma Suburban. 425 seals, refrigeration,<br />

CinemaScope, widescreen, BOXOFFICE, 52 issues per year<br />

\UioT facts. TENDER-VENDER POP- Road, Dallas 28, Texas.<br />

ideal<br />

R SERVICE CO., Popcorn Building<br />

for family or couple. Terms—Trade. <strong>Boxoffice</strong>,<br />

9120.<br />

iHlle, Tennessee<br />

(13 of which contain The MODERN<br />

POPCORN MACHINES<br />

THEATRE Section).<br />

For Sale: 500-seat theatre in Tulsa, Okla-<br />

SlUND MAINTENANCE BOOK<br />

Toma. Concessions will more than pay<br />

rent. Reason for selling, age and bad<br />

3 jOUR SOUND FUZZY? Volume low?<br />

lealth- <strong>Boxoffice</strong>. 9118.<br />

YEAR<br />

atre, Phone 1-0521 or 1-1909, Pittsburg,<br />

Kansas.<br />

)|Y! SELL! TRADE!<br />

Building 800<br />

seats, in operation,<br />

IID HELP OR POSITION<br />

AH first run product. Only hard-top in<br />

POSITION<br />

party. <strong>Boxoffice</strong>, 9119.<br />

fornia.<br />

M 'FFICE July 25, 1960 29<br />

CLOSING OUT PROJECTOR HEADS,<br />

good condition: Simplex rear shutter, $75<br />

or KENO, $4.50 per M. Premium<br />

346 West 44th St., New York each; Super Simplex or E-7, $175 each;<br />

Maintenance." Twenty-three chapters on<br />

II Y.<br />

Century C (rebuilt), $337.50 each. Special: For Sale: Business and excellent equipment.<br />

Recently redecorated. Now in op-<br />

relreshment sales, exploitation, projection,<br />

^rise bags . books .<br />

sound, sanitation and every other aspect<br />

Popcorn<br />

new<br />

rebuilt Brenkert enarc or Ashcraft "E" arc<br />

tamps w/new reflector, $319.50 pair. Available<br />

on time. Dept. cc, S.O.S., 602 W. with family operation. Reason for sale,<br />

D $3.00 FOR 1<br />

For<br />

snack<br />

Theatre.<br />

county<br />

Wanted:<br />

tion, model, manufacturer, and<br />

Contact Harry Melcher, 417 W.<br />

machines^<br />

popping<br />

Sale:<br />

bar<br />

400<br />

seat<br />

Curtain<br />

price.<br />

Highland<br />

units,<br />

250-car<br />

located<br />

seats,<br />

town.<br />

controls.<br />

atre.<br />

Write<br />

all makes.<br />

$185.00<br />

drive-in<br />

in<br />

equipped,<br />

East<br />

State<br />

In heart<br />

Wm.<br />

ex.<br />

complete<br />

South<br />

operating,<br />

Tennessee.<br />

condi-<br />

of farming<br />

Graunke,<br />

Complete<br />

Replacement<br />

with<br />

Carolina.<br />

For<br />

community.<br />

Nevada Theatre,<br />

lease to responsible party. Ideal family fast growing county of 30,000. Small second<br />

run drive-in only competition. $35,- TOWN<br />

STATE<br />

Through<br />

operation. Small down payment required.<br />

Contact Dave Broyles, Jonesboro, Tenn. 000 with $15,000 down buys building and<br />

equipment. No lease. Owner has other interest.<br />

<strong>Boxoffice</strong>, 9121.<br />

ItOXOFFICE<br />

EQUIPMENT WANTED<br />

NAME<br />

450-seat theatre bring<br />

Avenue, Milwaukee 3, Wisconsin. BRoadway<br />

1-0100.<br />

eatest Coverage in the<br />

Gardner ville, Nevada.<br />

400-speaker. widescreen drive-in, San<br />

Field at Lowest Cost<br />

loaqum Valley near new jet base, plus<br />

oil<br />

THEATRES WANTED<br />

and agriculture area. No close competition.<br />

Excellent for ambitious couple.<br />

Reader<br />

Wanted to Lease: Indoor theatre, Florida Priced to sell, as we have other interests.<br />

insertions for the price of 3 territory, 15 years experience. Responsible Write 3024 Woodlane, Bakersfield, Cali-<br />

kettles, all machines. 120 So. Hoisted,<br />

Chicago, 111.<br />

N -THEFT SPEAKER<br />

)I|1ED1 Protect<br />

CinemaScope. Drive-In: Fully equipped, 10 acres, over<br />

rental of $230,00 per month, besides the-<br />

ossified Advertising<br />

sacrifice because at 500 cars. CinemaScope, miniature golf<br />

theatres,<br />

your<br />

First<br />

Henrietta,<br />

CABLE PRICE<br />

speakers<br />

run.<br />

of<br />

Texas.<br />

and<br />

Owner<br />

ill health.<br />

Only theatres<br />

vinyl seamless, 49c. New<br />

35% off. Anamorphics<br />

will sell<br />

<strong>Boxoffice</strong>,<br />

9122.<br />

fl. S/f2 lenses,<br />

(fixed or variable)<br />

THEATRE<br />

for any or all part.<br />

Claude Thorp, Ryan,<br />

of<br />

Out of state<br />

Oklahoma.<br />

California. No smog, snow, floods,<br />

irjOuality? T"hen you need Trout's<br />

K^af Servicing Book. Service data on<br />

350-car drivc-ln. fully equipped. Town of<br />

3 and 70mm; many basic schematics.<br />

20,000, Also 450-seat theatre in town of n $5.00 FOR 2 YEARS<br />

Id? and resistance data, etc. Simplii.<br />

t.ntire service for 1 year, prepaid,<br />

ley Smith, Box 211, Clarksdale, Miss.<br />

THEATRES FOR SALE OR LEASE 3.200 for sale or cash lease. Mrs. J. Hen-<br />

n $7.00 FOR 3 YEARS<br />

iOltlew sheets every month. For pro-<br />

For Sale or Lease: 860-seat, available<br />

'<br />

Telephone MAin 4-8409.<br />

".' ?t and exhibitor. Authentic data,<br />

July 3. Now running. Must close account<br />

'<br />

of sickness.<br />

" :::ier3tand. Also many Excellent condition. Sale, 400-seat theatre. CinemaScoped. Operating.<br />

Good profit. Large resort area. No<br />

n Remittance Enclosed<br />

projection<br />

V Trout, Service Engineer, Box $40,000, lease 15 % gross or flat rental<br />

$350 month. Call Joe Lenski, Cozy The-<br />

competition. Strand, Roscommon, Michigan.<br />

Send Invoice<br />

AD AD<br />

in county. Both Ore equipped with the<br />

now<br />

td Speaker Security Co., Dept. 58,<br />

1^ Avenue at 17th St.. Hoboken, N. J. EQUIPMENT REPAIR SERVICE earthquakes or tornados. Ideal family operation-<br />

Require $10.000 down. Write. Order Form<br />

GATORHIDE mends reflectors! Guaranteed!<br />

$2.95 or $1.95 sizes. Your supply<br />

Florido Theatre: $60,000 not only buys a<br />

lUSINESS OPPORTUNITIES<br />

thriving theatre but<br />

dealer or from Gatorhide, Box<br />

a complete shopping BOXOFFICE:<br />

71, Joplin,<br />

l(j;ER POPCORN PROFITS with center, including drug store and insurance<br />

all Missouri.<br />

ender-Vender, now re-designed company offices. Soak up glowing<br />

825 Van Brunt Blvd.,<br />

sunshine<br />

while you make over 50% profit Kansas City 24, Mo.<br />

foi<br />

iner operation and results. Nothing Simplex repairs by expert. Save money<br />

Warms,<br />

on<br />

list<br />

'^es . . . Free catalog. Hecht Mfg.,<br />

eration and making money. Nice living<br />

of profitable operation. All based<br />

Merrick Road, Merrick, N. Y.<br />

practical theatre experience. Only $5.00,<br />

Idirds . . . Bumper<br />

52nd Street, New York 19.<br />

other business ventures requires full time.<br />

Strips. Colorpress,<br />

greatest bargain in show business. Send<br />

Full information, P.O. Box 5072, Oakland<br />

V aughn Blvd., Ft. Worth, Texas. Brenkert 60 projectors, narrow sprockets,<br />

for your copy NOW. Cash with order,<br />

5, California.<br />

RI.OONS gets the kids, they bring enark lamps, heavy bases, PG-105 sound,<br />

no COD'S. BOXOFFICE Book Dept., 825<br />

ll' tor openings, anniversaries, special 310 cushion bottom seats, Manley popcorn<br />

machine, 8-ton Typhoon air-condi-<br />

with the very best equipment. A 50 ton<br />

For Sale: 637 upholstered seat theatre Van Brunt Boulevard, Kansas City 24, Mo.<br />

Free samples. Southern Balloons,<br />

$580- Your cost $375 pair. Dept. cc,<br />

course.<br />

air<br />

6, Atlanta, Georgia.<br />

tioner. Priced to sell, all or port. Ed conditioner. Only theatre in county of<br />

Corban, Winona, Mississippi.<br />

28,000 people. A real deal at a give-away<br />

poline Centers. Drive-Ins, Theatres<br />

price due to my illness. M. D. Utterback, Get Results at Once!<br />

se with balloons. They get the kidring<br />

parents. Nationwide Balloons,<br />

Wellington, Kansas.<br />

rkhursl, Buffalo 23, N. Y.<br />

GENERAL EQUIPMENT—NEW For Sale: Rietta Drive-In and Dorothy BOXOFFICE<br />

Southern Michigan, for lease or<br />

New<br />

for sole. Offices<br />

sale to responsible party. Deal with owners.<br />

Boxofhce,<br />

Iti; now for less than 75c per unit!<br />

hj?te satisfaction reported by leading<br />

XL and<br />

Theatre for sale. South Central Illinois.<br />

Want Ads Work Fast!<br />

and<br />

now<br />

on<br />

Carbon<br />

equipment,<br />

making<br />

and labor.<br />

savers<br />

modern,<br />

money.<br />

work guaranteed.<br />

lamps. Sprock-<br />

STREET<br />

on<br />

HE<br />

your<br />

3-5437,<br />

investment.<br />

East Gregory<br />

Johnson,<br />

Street, Pensa-<br />

S.O.S., 602 W. 52nd Street, York 19.<br />

9117.<br />

M and exhibitors. For full details<br />

Sierra Theatre. Chowchilla, exact center<br />

ills.


* Be certain to ask about the unusual teaser trailers as well as<br />

the powerful "Elmer Gantry" selling trailer available from<br />

NATIONAL. f^<br />

SCREEN SERVICE<br />

i

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