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Exclusive Investment Offering: Condominium Interest - Transwestern

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30<br />

The City of Falls Church by the Districts<br />

The City of Falls Church<br />

L<br />

ocated within the Capital Beltway, the City of Falls<br />

Church is building on its history, creativity, and<br />

“hometown” feel to expand its existing base of<br />

outstanding retail establishments. We seek an exciting mix<br />

of retailers who need a loyal audience — the residents and<br />

workers of Falls Church.<br />

The City of Falls Church has a strong day and<br />

evening population that is well-educated, wellcompensated,<br />

and committed to the community. They are<br />

underserved in grocery, goods and services, dining choices,<br />

and home goods retail, to name only a few.<br />

We are excited to fill these needs with new developments<br />

that will appeal to the retailer and the customer alike. Within<br />

the next three years, approximately 65,000 square feet of new<br />

retail space will be built in the City.<br />

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City of Falls Church Retail Study<br />

In 2005, the City retained Retail Compass, LLC to evaluate our place in the local markets and to provide a realistic<br />

perspective for our retail goals. They concluded:<br />

• The demand for retail within City borders exceeds what is currently under construction or planned by<br />

almost 90,000 square feet.<br />

• The City of Falls Church is vastly underserved in the Food and Beverages retail category.<br />

• In the next three years, over 500 new residential units and almost 120,000 square feet of new office<br />

space will further contribute to the growing retail demand.<br />

What You Can Expect:<br />

• The City’s willingness, interest, and drive to create new retail<br />

hubs will encourage retailers to reevaluate Falls Church.<br />

• New development under construction will offer retailers<br />

brand-new, retail-appropriate space. (However, if you are<br />

looking for funky, one-of-a-kind space, we have that, too.)<br />

• Our residents seek local options for their spending. They<br />

are no longer willing to regard Tysons Corner, Arlington,<br />

and Alexandria as their only shopping alternatives.<br />

• The City of Falls Church customer base has a long-standing<br />

tradition of supporting local retailers in the community…<br />

because they are OURS.<br />

1. West End<br />

The Western gateway to The City of Falls Church offers strong retail presence with the Giant-anchored Falls<br />

Plaza and West End Plaza.<br />

2. Broad-Penn<br />

An emerging retail district, three new developments give Broad-Penn identity. The Byron, The Broadway, and<br />

The Spectrum provide a solid base of new retail opportunities for this central section of Broad Street.<br />

3. City Center<br />

At the northwest corner of the busy intersection of Broad and South Washington, this area is preparing for<br />

redevelopment. It is the targeted site for the community-oriented retail, residential and commercial hub of the City<br />

of Falls Church.<br />

4. South Washington Street<br />

The high-volume of street traffic along this corridor creates significant retail opportunities that will be further<br />

enhanced by the introduction of the Pearson Square development, as well as numerous infill projects.<br />

Contact Information<br />

City of Falls Church, Economic Development Office (703) 248-5491<br />

Richard Goff, Director (rickgoff@fallschurchva.gov)<br />

Becky Witsman, Business Development Manager (bwitsman@fallschurchva.gov)<br />

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