the September 2008 Issue in PDF Format - Trade Show Executive

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News Continued from page 6 AEM Targets Global Audience for New Farm Show By Hil Anderson, senior editor Milwaukee, WI – The Association of Equipment Manufacturers (AEM) will launch an ambitious new agriculture trade show in 2010 that will seek out an international audience and aim to become a mid-Winter hub of corporate meetings and other activities for the industry. The AG CONNECT Expo will debut January 12-15, 2010 at the Orange County Convention Center in Orlando, FL. The AEM has a goal of 250,000 net square feet of exhibit space and around 20,000 attendees and 700 exhibitors from a wide base of farmers and companies in the agriculture sector. The event will be held again in 2011 and then switch to a biennial schedule that better aligns with other major international farm shows. While many U.S. farm shows tend to be regional in nature and are aimed at more of a consumer-show audience, AG CONNECT Expo targets major growers along with big-ticket equipment manufacturers and producers of seeds, fertilizers and other agricultural inputs. The show also will include a robust educational component. “When we worked with focus groups we learned people wanted the educational component, but didn’t want to be stuck sitting in a 300-seat auditorium listening to lectures. They wanted the opportunity to interface with the speakers and with their peer group,” Charlie O’Brien, AEM’s vice president of agricultural services, told Trade Show Executive. O’Brien said that while the First Quarter of the year was generally the high season for agricultural meetings, the AEM anticipated its show would become a must-attend event that would draw smaller summits, association meetings and corporate gatherings into its orbit. “The intent is to make this a gathering place for agriculture,” O’Brien said. “As we found on the construction side of the business, people like to take advantage of a ‘gathering place’ and have strategic meetings. Everyone is so busy these days, they want to take advantage of their people being in the same place at the same time,” he added. The added attraction of Florida in the Winter should also be an enticement for attendees. While golf courses and amusement parks spring to mind, the Sunshine State has other draws for the farm crowd. “Florida has pretty deep roots in agriculture,” O’Brien said. “There are 280 different crops that are grown very close to Orlando, so we expect to extend out from the actual trade show and give people some opportunities to see some of the agriculture in Florida as well.” Reach Charlie O’Brien at (414) 298- 4157 or cobrien@aem.org Questex Adds SpaTrade to Beauty Group Portfolio By Hil Anderson, senior editor Newton, MA - Questex Media Group, Inc. heated up its position in the booming spa industry by acquiring SpaTrade, organizers of the SpaExec networking events and two industry portals. SpaTrade will be added to Questex’s Beauty Industry Group portfolio which includes the International Beauty Shows, the International Esthetics, Cosmetics & Spa Conferences (IECSC) and the SPATEC appointment events. Questex has built a portfolio that also includes American Spa and American Salon magazines to compliment its events. SpaTrade has two industry Web portals with 15,000 registered members representing spa owners, operators, practitioners, and suppliers from 94 countries. Terms of the acquisition were not revealed in the August 20 announcement. Questex President & CEO Kerry Gumas stated that Nancy Griffin, the founder and president of SpaTrade, would continue to run the company. SpaTrade was launched in 2000, in time to catch a developing bull market in the spa industry. A study releasd in May at the 2008 Global Spa Summit in New York estimated the worldwide spa industrty was valued at $250 billion in 2007, including core revenues of $60.3 billion. The spa marketing company SpaFinder, Inc. issued a survey of travel agents on August 19 in which 58% expected bookings for spa visits to continue to grow in 2008 despite the weak economy. The survey concluded that spa access was the top consideration for travelers looking for resort options, and that the client demographic was shifting from Baby Boomers to the 35-to-45-yearold age bracket. Reach Kerry Gumas at (617) 219-8300 or kgumas@questex.com; Nancy Griffin at (707) 773-0382 or nancy@spatrade. com Urban Expositions Acquires Boston Gift Show from GLM By Hil Anderson, senior editor Boston, MA – The divestiture of events by dmg world media continued into August with the announcement that the venerable Boston Gift Show had been acquired by Urban Expositions. Terms of the transaction between Urban Expositions and GLM, a division of dmg, were not revealed, although the deal announced August 1 took effect immediately. The 161st annual Boston Gift Show will take place March 28-31, 2009 at the Boston Convention & Exhibition Center. The event is expected to draw roughly 500 exhibitors and 7,000 attendees. The 2008 show had an exhibit area of 59,625 net square feet according to dmg. The announcement came a week after the blockbuster sale of the dmg portfolio of 38 home shows in the U.S. and Canada to Marketplace Events, a newly created division of Stephens Capital Partners LLC, an affiliate of the Arkansas investment banking firm Stephens Inc. The shows had been on the block since last Fall. Urban Expositions was founded in the Atlanta area in 1995 and organizes gift shows in Philadelphia, Las Vegas, Orlando and other cities. It also runs the National Continued on page 10 8 September 2008 Trade Show Executive www.TradeShowExecutive.com
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