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the September 2008 Issue in PDF Format - Trade Show Executive

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Special Report<br />

The Seamless Integration of<br />

Hotels with Convention Centers<br />

By Renee Di Iulio, senior editor, news & directories<br />

With a special report on Mexico by MAI HERNÁNDEZ C, editor-<strong>in</strong>-chief of masexpos magaz<strong>in</strong>e<br />

Carlsbad, CA – Today, 71% of <strong>the</strong> top<br />

exhibition centers <strong>in</strong> North America now<br />

offer at least one hotel which is attached,<br />

adjacent, across or with<strong>in</strong>, accord<strong>in</strong>g to<br />

<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 4th Annual Report of<br />

Hotel/Convention Center Complexes. This is<br />

up 8 facilities from a year ago when 70%<br />

of <strong>the</strong> exhibition centers offered this<br />

convenience.<br />

Once considered a competitive<br />

advantage, a hotel <strong>in</strong> close proximity is<br />

now a necessity. As a result, 4% of those<br />

without a hotel strategically located are <strong>in</strong><br />

some stage of <strong>the</strong> development to make<br />

that a reality <strong>in</strong> <strong>the</strong> years ahead.<br />

From a macro perspective, <strong>the</strong>re are<br />

over 62 million hotel rooms <strong>in</strong> close<br />

proximity to convention centers <strong>in</strong><br />

North America, add<strong>in</strong>g some needed<br />

convenience for <strong>the</strong> trade show attendee.<br />

Here is how <strong>the</strong> numbers break down:<br />

n Total number of North American<br />

exhibition facilities: 299*<br />

• With a convenient hotel:<br />

212 or 71%<br />

• Without a convenient hotel:<br />

75 or 25%<br />

• Proposed or under construction:<br />

12 or 4%<br />

n Total number of U.S. exhibition<br />

facilities: 197<br />

• All-<strong>in</strong>-One: 55 or 28%<br />

• Attached/Adjacent/Across:<br />

132 or 67%<br />

• Proposed or under construction:<br />

10 or 5%<br />

n Total number of Canadian exhibition<br />

facilities: 11<br />

• All-<strong>in</strong>-One: 1 or 9%<br />

• Attached/Adjacent/Across: 9 or 82%<br />

• Proposed or under construction:<br />

1 or 9%<br />

n Total number of Mexican exhibition<br />

facilities: 16<br />

• All-<strong>in</strong>-One: 1 or 6%<br />

• Attached/Adjacent/Across:<br />

14 or 88%<br />

• Proposed or under construction:<br />

1 or 6%<br />

The <strong>in</strong>formation listed here is <strong>in</strong>tended to<br />

get your research started and offer some<br />

new possibilities. <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />

will cont<strong>in</strong>ue to track future hotel<br />

developments.<br />

* From <strong>Trade</strong> <strong>Show</strong> Excecutive’s <strong>2008</strong> Directory of <strong>the</strong> World’s Top Convention Centers<br />

Cont<strong>in</strong>ued on page 30<br />

28 <strong>September</strong> <strong>2008</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com

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