Trade Show Executive's 2009 The World's Top Convention Centers

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Trade Show Executive 2009 Directory of the World’s Top Convention Centers Convention Centers 2009 Continued from page 10 One Notch In At the same time, however, everyone must exercise caution in their budgets, and many businesses have implemented cuts where possible. “We’re certainly containing our costs – the expenses that we have the most control over,” said Ethier. For most centers that includes staffing. The Minneapolis Convention Center is balancing current needs against those projected in the future to ensure the right size staff (“We want to enable ourselves to respond to all types of business,” said Ethier); the GWCC has frozen positions through attrition (“We have about 60 positions frozen now,” said Zimmerman); and Midwest Airlines Center is reworking schedules and outsourcing to different companies (“It keeps the cost of benefits down, but if you lose good people, it’s hard to get them back,” said Geyer). Green Is Not a Fad Another area for conservation of funds is conservation of energy. Green is not just a fad, but an approach that many venues have found produces a return on investment, both environmentally and financially. “We want to look at each of those initiatives and be able to say we installed these ten escalators and we’re saving 30% on our energy use. Or, that our entire recycling effort, in terms of aluminum, plastic and cardboard, is not only reducing our expenses in terms of what we put in our trash compactor and what we need to have carted away, but is also preserving the landfill,” said Ethier. “Long-term cost savings help to justify costs.” The GWCC recently spent about $292,000 drilling two wells and installing a piping system on the property to serve the 200-acre campus. With the ability to pump 54 gallons a minute, the water will reduce the center’s domestic water bill – and drain on local supply – and restore delivery to the campus gardens and water features. It is expected the investment will be recovered within three years. The State of Centers For some show organizers, environmental initiatives are not very important, and they very rarely, if ever, matter more than cost. Whatever the show’s needs, the center and organizer will work together for a good fit. This often starts with research into the appropriate facilities, a search that factors in space requirements, industry schedules, venue availability, infrastructure, destination appeal and budget. Trade Show Executive’s 7th Annual World’s Top Convention Centers directory provides details on convention centers in North America, which host a minimum of ten trade shows or events per year and offer at least 50,000 square feet of prime exhibit space. This year, Metric U.S./Canada/ United States Canada Mexico Mexico Total Number of Centers 289 249 19 21 Total Square Feet of Prime Exhibit Space 66,645,580 sf 57,525,266 sf 5,538,600 sf 3,581,714 sf Total Square Feet of Flex Space 2,592,872 sf 2,156,372 sf 436,500 sf N/A Average Square Feet of Prime Exhibit Space Snapshot: Convention Center Metrics June 2009 Mean (arithmetic average) 230,608 sf 231,025 sf 291,505 sf 170,558 sf Median (midpoint) 112,000 sf 112,000 sf 250,000 sf 82,408 sf Mode (most frequent) 50,000 sf 50,000 sf 500,000 sf 77,500 sf 50,000 sf 289 convention centers qualified for inclusion: 249 in the United States and its territories, 19 in Canada and 21 in Mexico. We also provide websites on 187 international venues. Together, the centers analyzed within this directory offer 66,645,580 square feet of prime exhibit space. The top ten U.S. centers represent 25% of the space available in the United States. Our Snapshot, found on this page, provides even more details about the state of the convention center industry. Interesting items: • The average square footage of a convention center in the U.S. features 231,025 square feet of prime exhibit space. With 224,000 square feet, the Charlotte Merchandise Mart best represents this average. • The median prime square footage in the U.S. is 112,000 square feet. The Palm Springs Convention Center and the Springfield Exposition Center match that with 112,000 square feet each. • In terms of prime exhibit space, centers in Canada average more space; those in Mexico average less. • The most common size, or mode, of U.S. centers is 50,000 square feet of prime exhibit space. There are 16 centers of this size. Trade Show Executive will continue to track these stats and other trends in our monthly newsmagazine, directories and annual reports, including: • Pardon Our Dust, a convention construction directory published every March and October • TSE’s Millionaire’s Club and Mega Facilities in August; Mid-Sized Centers in February; Facilities with Less Than 100,000 Square Feet of Prime Exhibit Space in November; and TSE’s E-Clips Breaking News and website, www.tradeshowexecutive.com. Largest Inventory by State in Number of Facilities in Total Square Footage Largest Inventory by City/Metro Area in Number of Facilities in Square Feet of Prime Exhibit Space Nevada, with 21 facilities Nevada, with 6,135,676 sf Las Vegas, with 16 facilities Las Vegas, with 5,378,892 sf (2 each) Reach Steve Ethier, executive director, Minneapolis Convention Center at (612) 335-6000 or steve.ethier@ci.minneapolis. mn.us; Richard Geyer, president and CEO, Wisconsin Center District at (414) 908-6050 or rgeyer@wcd.org; Mark Zimmerman, general manager, Georgia World Congress Center at (404) 223-4200 or mzimmerman@gwcc.com © June 2009 by Trade Show Executive Magazine 14 Trade Show Executive Directory of the World’s Top Convention Centers www.TradeShowExecutive.com
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