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the April 2009 Issue in PDF Format - Trade Show Executive

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News<br />

Travel Execs W<strong>in</strong> Obama’s Support at White House Meet<strong>in</strong>g<br />

By Hil Anderson, senior editor<br />

Wash<strong>in</strong>gton, DC – A delegation of<br />

travel <strong>in</strong>dustry executives met with<br />

President Obama <strong>in</strong> March to firm up <strong>the</strong><br />

adm<strong>in</strong>istration’s support for tourism and<br />

bus<strong>in</strong>ess travel and came away conv<strong>in</strong>ced<br />

he was on <strong>the</strong> right page.<br />

“The travel community has an ally<br />

<strong>in</strong> President Obama and we appreciate<br />

<strong>the</strong> leadership he <strong>in</strong>tends to br<strong>in</strong>g to<br />

<strong>in</strong>creas<strong>in</strong>g travel to, and with<strong>in</strong>, <strong>the</strong> United<br />

States,” said Roger Dow, president and<br />

CEO of <strong>the</strong> U.S. Travel Association<br />

(USTA), after <strong>the</strong> March 11 meet<strong>in</strong>g at <strong>the</strong><br />

White House.<br />

Dow was part of a 12-member<br />

delegation of executives that <strong>in</strong>cluded<br />

Col<strong>in</strong> Reed, chairman and CEO of<br />

Gaylord Enterta<strong>in</strong>ment, and Jonathan<br />

Tisch, chairman and CEO of Loews<br />

Hotels and chairman emeritus of <strong>the</strong><br />

USTA.<br />

“Travel will play a critical role <strong>in</strong> driv<strong>in</strong>g<br />

America’s economic recovery,” Tisch said.<br />

“We are pleased to have <strong>the</strong> support of<br />

President Obama and his team.”<br />

A major item on <strong>the</strong> agenda was<br />

<strong>the</strong> need for Congress to promptly pass<br />

<strong>the</strong> Travel Promotion Act, which would<br />

create and fund a not-for-profit group<br />

that would promote travel to <strong>the</strong> U.S.<br />

and provide <strong>in</strong>formation for visitors as<br />

<strong>the</strong>y navigate <strong>the</strong> visa process. The red<br />

tape <strong>in</strong>volved <strong>in</strong> obta<strong>in</strong><strong>in</strong>g a visa for<br />

<strong>in</strong>ternational attendees and exhibitors has<br />

been a long-runn<strong>in</strong>g headache for U.S.<br />

trade show organizers.<br />

The USTA has been at <strong>the</strong> forefront<br />

of <strong>the</strong> <strong>in</strong>dustry response to <strong>the</strong> president’s<br />

now-<strong>in</strong>famous remark at a town hall<br />

meet<strong>in</strong>g last month that employees of<br />

companies receiv<strong>in</strong>g Federal f<strong>in</strong>ancial<br />

assistance under <strong>the</strong> Troubled Asset Relief<br />

Program (TARP) “can’t go take a trip to<br />

Las Vegas or go down to <strong>the</strong> Super Bowl<br />

on <strong>the</strong> taxpayer’s dime.”<br />

The statement irked not only Las Vegas<br />

but <strong>the</strong> entire meet<strong>in</strong>gs and exhibition<br />

<strong>in</strong>dustry. It was seen as a warn<strong>in</strong>g that<br />

bus<strong>in</strong>ess travel was now be<strong>in</strong>g considered<br />

an unnecessary extravagance that should be<br />

scaled back even by companies that were<br />

not receiv<strong>in</strong>g Federal funds. The <strong>in</strong>dustry<br />

The President’s Ear. President Obama (right, second from bottom) listens as members of a delegation<br />

led by <strong>the</strong> U.S. Travel Association urge <strong>the</strong> White House to support travel to events. The delegation was<br />

conv<strong>in</strong>ced Obama had no desire to crimp bus<strong>in</strong>ess travel.<br />

has responded with a public relations<br />

campaign rem<strong>in</strong>d<strong>in</strong>g lawmakers and <strong>the</strong><br />

media that <strong>the</strong> travel <strong>in</strong>dustry <strong>in</strong> general<br />

provides jobs and that bus<strong>in</strong>ess travel <strong>in</strong><br />

particular is a necessary activity to ma<strong>in</strong>ta<strong>in</strong><br />

<strong>the</strong> economy.<br />

At <strong>the</strong> March 12 White House press<br />

brief<strong>in</strong>g, Press Secretary Robert Gibbs<br />

said Obama never <strong>in</strong>tended to criticize<br />

travel <strong>in</strong> general. “The president believes<br />

it’s important to have a strong tourism<br />

<strong>in</strong>dustry and that it’s important, as he said<br />

late last week, that we shouldn’t retrench<br />

or pull back; that he would encourage<br />

people to travel.”<br />

The delegation led by <strong>the</strong> USTA also<br />

<strong>in</strong>cluded: Jim Abrahamson, president,<br />

<strong>the</strong> Americas, IHG; Jim Atchison,<br />

president and COO, Busch Enterta<strong>in</strong>ment<br />

Corp.; Jeff Clarke, CEO and president,<br />

Travelport; Howard Frank, vice chairman<br />

and COO, Carnival Corporation & plc;<br />

Barney Harford, president and CEO,<br />

Orbitz Worldwide; W. Stephen Maritz,<br />

chairman and CEO, Maritz Hold<strong>in</strong>gs Inc;<br />

Bill Marriott, chairman and CEO, Marriott<br />

International, Inc.; Jay Rasulo, chairman,<br />

Walt Disney Parks and Resorts; Frits van<br />

Paasschen, president and CEO, Starwood<br />

Hotels and Resorts; and Tom Williams,<br />

chairman and CEO, Universal Parks and<br />

Resorts.<br />

Reach Roger Dow at (202) 408-8422<br />

or rdow@ustravel.org<br />

Presidential Meet<strong>in</strong>g Participants<br />

• Roger Dow, President & CEO, U.S.<br />

Travel Association<br />

• Jonathan M. Tisch, Chairman & CEO,<br />

Loews Hotels; Chairman Emeritus,<br />

U.S. Travel Association<br />

• Jim Abrahamson, President, <strong>the</strong><br />

Americas, IHG<br />

• Jim Atchison, President & COO,<br />

Busch Enterta<strong>in</strong>ment Corp.<br />

• Jeff Clarke, President & CEO,<br />

Travelport<br />

• Howard Frank, Vice Chairman &<br />

COO, Carnival Corporation & plc<br />

• Barney Harford, President & CEO,<br />

Orbitz Worldwide<br />

• W. Stephen Maritz, Chairman & CEO,<br />

Maritz Hold<strong>in</strong>gs Inc.<br />

• Bill Marriott, Chairman & CEO,<br />

Marriott International, Inc.<br />

• Frits van Paasschen, President, CEO<br />

& Director, Starwood Hotels and<br />

Resorts<br />

• Jay Rasulo, Chairman, Walt Disney<br />

Parks and Resorts<br />

• Col<strong>in</strong> Reed, Chairman & CEO,<br />

Gaylord Enterta<strong>in</strong>ment<br />

• Tom Williams, Chairman & CEO,<br />

Universal Parks and Resorts<br />

Cont<strong>in</strong>ued on page 10<br />

8 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com

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