the April 2009 Issue in PDF Format - Trade Show Executive
the April 2009 Issue in PDF Format - Trade Show Executive
the April 2009 Issue in PDF Format - Trade Show Executive
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Contents<br />
Member of:<br />
TM<br />
<strong>April</strong> <strong>2009</strong><br />
8 News<br />
• Travel Execs W<strong>in</strong> President’s<br />
Support at White House Meet<strong>in</strong>g<br />
• Travel Promotion Act to be Re<strong>in</strong>troduced<br />
<strong>in</strong> Congress<br />
• Nevada Legislature Passes 3%<br />
hike <strong>in</strong> Occupancy Tax<br />
• U.S. Travel Association Launches<br />
Website, Ad Campaign<br />
• Op-Ed Article from Philly CVB<br />
underscores Value of Events<br />
• TSEA Poll Sees 17% Drop <strong>in</strong><br />
exhibitor Activity for <strong>2009</strong><br />
• Expansion of Mexico’s C<strong>in</strong>termex<br />
nears Completion<br />
16 Trend<strong>in</strong>g & Spend<strong>in</strong>g<br />
Economic Woes & Bailout Backlash<br />
Hit <strong>Trade</strong> <strong>Show</strong> Industry Hard<br />
28 <strong>Show</strong> Report<br />
Part VI of TSE’s ten-part report on<br />
trade show attendance-build<strong>in</strong>g<br />
features Interop from TechWeb Live<br />
Events. The show focuses on<br />
education and ROI to <strong>in</strong>crease<br />
attendee <strong>in</strong>terest, and return<strong>in</strong>g<br />
and new co-located events provide<br />
opportunities to explore new tech<br />
options and meet vendors.<br />
40 Who’s Who <strong>in</strong> Media<br />
Advisory Services<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> presents<br />
<strong>the</strong> four media advisory firms that<br />
specialize <strong>in</strong> <strong>the</strong> exposition<br />
bus<strong>in</strong>ess.<br />
43 Research Roundup<br />
A pull-out of figures, factoids<br />
and forecasts for quick and<br />
easy reference<br />
54<br />
54 ZOOM<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s <strong>Trade</strong><br />
<strong>Show</strong> Locator features <strong>the</strong><br />
most important shows<br />
scheduled <strong>in</strong> June <strong>2009</strong>.<br />
62 Industry Events<br />
64 Part<strong>in</strong>g Shots<br />
66 People <strong>in</strong> <strong>the</strong> News<br />
• David Peck<strong>in</strong>paugh<br />
• Stephanie Selesnick<br />
• Michael Leven<br />
66 Index to Advertisers<br />
Change of Address and New Subscriptions:<br />
Edw<strong>in</strong> Blanco, Circulation Manager, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e,<br />
P.O. Box 16435, North Hollywood, CA 91615. Phone: (818) 286-3152<br />
Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete <strong>the</strong> onl<strong>in</strong>e form for<br />
a free subscription.<br />
Subscription Rates: Subscriptions are free to qualified show management executives who fit <strong>the</strong> criteria<br />
and sign a qualification card annually. All o<strong>the</strong>rs may purchase an annual subscription for $119. ($129 <strong>in</strong><br />
Canada and Mexico; $149 overseas.) S<strong>in</strong>gle copies: $14.95 per issue, plus $5 for shipp<strong>in</strong>g and handl<strong>in</strong>g;<br />
TSE’s directory of Who’s Who Among Independent <strong>Show</strong> Organizers is $129; TSE’s directory of <strong>the</strong><br />
World’s Top Convention Centers is $129; TSE’s directory of <strong>the</strong> Gold 100 <strong>Trade</strong> <strong>Show</strong>s is $159.<br />
EDITORIAL & PUBLISHING HEADQUARTERS:<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, 2121 Palomar Airport Rd.,<br />
Suite 220, Carlsbad, CA 92011.<br />
Tel.: (760) 929-9666 Fax: (877) 483-8912<br />
EDITORIAL & RESEARCH<br />
Vice president/Publisher & Editor:<br />
Darlene Gudea (760) 929-9666<br />
darlenegudea@tradeshowexecutive.com<br />
Editor-at-large:<br />
Carol Andrews (562) 505-7903<br />
carolandrews@tradeshowexecutive.com<br />
Senior Editor:<br />
Hil Anderson (760) 929-9615<br />
handerson@tradeshowexecutive.com<br />
Senior Editor, News & Directories:<br />
Renee Di Iulio (310) 939-0197<br />
reneediiulio@tradeshowexecutive.com<br />
News Editor:<br />
Sandi Ca<strong>in</strong> (949) 497-2680<br />
sandica<strong>in</strong>@tradeshowexecutive.com<br />
Chief Economist:<br />
Frank Chow (760) 929-9666<br />
frankchow@tradeshowexecutive.com<br />
Assistant Editor:<br />
Nicole Burnes (760) 929-9604<br />
nburnes@tradeshowexecutive.com<br />
Manag<strong>in</strong>g Editor, ZOOM, The <strong>Trade</strong> <strong>Show</strong> Locator:<br />
V<strong>in</strong>ce Battaglia(702) 839-8181<br />
v<strong>in</strong>ce@<strong>the</strong>tradeshowcalendar.com<br />
Columnists:<br />
Bob Dallmeyer (323) 934-8300<br />
bdallmeyer@tradeshowexecutive.com<br />
SALES & MARKETING<br />
Vice President/associate Publisher:<br />
Irene Sperl<strong>in</strong>g (818) 990-1080<br />
irenesperl<strong>in</strong>g@tradeshowexecutive.com<br />
Advertis<strong>in</strong>g manager:<br />
L<strong>in</strong>da Braue (310) 379-2217<br />
l<strong>in</strong>dabraue@tradeshowexecutive.com<br />
Advertis<strong>in</strong>g manager, Lat<strong>in</strong> America:<br />
Rafael Hernández +52 (55) 2455-3545 Ext. 117<br />
rafa.hernandezg@nuestromundogm.com<br />
Director of events:<br />
Diane Bjorklund (630) 312-8915<br />
dbjorklund@tradeshowexecutive.com<br />
Art Director & Production Manager:<br />
Tony MacAllister (760) 929-9564<br />
tmacallister@tradeshowexecutive.com<br />
technology & design manager:<br />
Ricky Bello (312) 617-8675<br />
rbello@tradeshowexecutive.com<br />
BOARD OF DIRECTORS:<br />
Rick Simon, Chairman of <strong>the</strong> Board<br />
Mark Feldman, President<br />
Joan Feldman, Vice President<br />
Darlene Gudea, Vice President<br />
6 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Change language