the April 2009 Issue in PDF Format - Trade Show Executive

Trade Show Executive’s Research Roundup Sponsored by SMG
Historical and Projected Growth
Change
UFI
Barometer
62% of the 200 companies that
participated in the first UFI Crisis
Barometer Survey reported a drop in
gross revenues at the end of 2008. Yet,
only 38% of those respondents said their
revenue declines were greater than 10%.
Source: UFI, The Global Association of the Exhibition Industry, 2009
Exhibitors participated in an average of 30
trade shows in 2008 and expect to exhibit in
25 Shows in 2009.
Source: Trade Show Exhibitors Association (TSEA)/Exhibit Surveys, Inc., 2009
On average, respondents from the Exhibit
Management Survey by TSEA indicated trade
shows will get exactly one-third (33%) of their
organization’s overall 2009 marketing budget.
Source: Trade Show Exhibitors Association (TSEA)/Exhibit Surveys, Inc., 2009
+5%
Spending on medical, healthcare and pharmaceutical
industry events will increase 5% in 2009, but
spending for technology shows will decrease 46%.
Source: Trade Show Exhibitors Association (TSEA)/Exhibit Surveys, Inc., 2009
-46%
Corporate private event spending will
decrease 30% from 2008 to 2009.
Source: Trade Show Exhibitors Association (TSEA)/Exhibit Surveys, Inc., 2009
www.TradeShowExecutive.com Trade Show Executive April 2009 49