the April 2009 Issue in PDF Format - Trade Show Executive
the April 2009 Issue in PDF Format - Trade Show Executive
the April 2009 Issue in PDF Format - Trade Show Executive
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
The Power of Expositions<br />
Cont<strong>in</strong>ued from page 45<br />
63%<br />
Percentage of sales and market<strong>in</strong>g executives who agree<br />
or strongly agree that exhibitions assist <strong>in</strong> ga<strong>in</strong><strong>in</strong>g/<br />
reta<strong>in</strong><strong>in</strong>g market share.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
67%<br />
Percentage of sales and market<strong>in</strong>g executives agree or<br />
strongly agree that exhibitions <strong>in</strong>crease corporate and/or<br />
brand recognition.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
87%<br />
Percentage of purchas<strong>in</strong>g decision-makers who found that exhibitions<br />
are an “extremely useful” source of needed purchas<strong>in</strong>g <strong>in</strong>formation.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
77%<br />
of qualified attendees at exhibitions<br />
represent new customers.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
45%<br />
Percentage of attendees who develop an<br />
emotional connection with a brand after<br />
<strong>in</strong>teract<strong>in</strong>g with it at a trade show.<br />
Source: Exhibit Surveys, Inc., 2007<br />
46 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Change language