the April 2009 Issue in PDF Format - Trade Show Executive

TM
Continued from page 29
All of these strategies fit
into TechWeb’s mission to focus
on education, boost online
education, emphasize return on
investment and expand its brands
overseas. But the immediate
mission for Interop Las Vegas 2009
is more specific. “Our philosophy
is to do everything better, and
surprise people,” Faurot said.
That means using the best
interface for the website and the
best possible social networking
tools as well as engaging with the
audience early and often in ways
that will draw them to the event.
“It’s important not to panic
when the economy goes south,”
Faurot said.
Reach Eric Faurot at (415)
947-6220 or efaurot@techweb.
com
Intellectual Stimulation. Packed classrooms such as this one are a big draw at Interop. Organizers
expect education to be in big demand this year as the economy makes business survival skills and
strategy more important than ever.
Snapshot: Interop Las Vegas
Name of Show: Interop Las Vegas
Website: www.interop.com Show owner: TechWeb Live Events
Show management: TechWeb Live Events
Show dates: Interop Las Vegas May 17-21, 2009
2008 2007 2006
Net square feet exhibit space 160,000 152,000 N/A
Exhibiting companies 485 440 375
Total attendance 17,131 17, 349 17,553
Professional attendance 13,028 12,863 N/A
Total Room Nights 22,158 22,438 19,525
Peak Room Nights 5,515 5,019 4,679
Site Mandalay Bay Hotel Mandalay Bay Hotel Mandalay Bay Hotel
& Convention Center & Convention Center & Convention Center
General service contractor Champion Champion Champion
E exposition Services Exposition Services Exposition Services
Registration firm WingateWeb WingateWeb WingateWeb
30 April 2009 Trade Show Executive www.TradeShowExecutive.com