the April 2009 Issue in PDF Format - Trade Show Executive
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News, Views and Tools for <strong>Trade</strong> <strong>Show</strong> and Event <strong>Executive</strong>s <strong>April</strong> <strong>2009</strong><br />
Joe<br />
Loggia<br />
The<br />
Magic<br />
Man<br />
TREND WATCH<br />
TSE’s First Annual Report<br />
on Hotel Occupancy Taxes<br />
SPECIAL REPORT<br />
A Look at Equity Firms<br />
Active <strong>in</strong> <strong>the</strong> Media Sector<br />
FEATURE<br />
CVBs Adjust Market<strong>in</strong>g<br />
Strategies as Budgets Shr<strong>in</strong>k<br />
2121 Palomar Airport Rd, # 220<br />
Carlsbad, CA 92011<br />
Change Service Requested<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com<br />
Special<br />
SISO & ASAE<br />
<strong>Issue</strong>
The experience around you<br />
We’re <strong>the</strong> people<br />
beh<strong>in</strong>d <strong>the</strong> people organiz<strong>in</strong>g<br />
<strong>the</strong> greatest expositions on earth.<br />
With our <strong>in</strong>dustry-lead<strong>in</strong>g technology and an unparalleled commitment to personalized customer<br />
service, it’s no wonder why <strong>the</strong> GES ® Worldwide Network produces over 3,000 events a year. We are<br />
here to provide you with <strong>in</strong>novative show environments, creative design and all-<strong>in</strong>clusive logistics<br />
so you can focus on <strong>the</strong> show.<br />
Learn more about our team at: ges.com<br />
Visit us onl<strong>in</strong>e at ges.com<br />
GES WORLDWIDE NETWORK<br />
United States of America United K<strong>in</strong>gdom Canada United Arab Emirates<br />
7-5x10_<strong>Trade</strong><strong>Show</strong>Exec_people_ad.<strong>in</strong>dd 1<br />
12/29/08<br />
12/30/2008 8:47:37 AM
THE LAS VEGAS CONVENTION AND VISITORS AUTHORITY MAKES YOUR JOB EASY<br />
VEGAS VIP RFP SWEEPSTAKES<br />
It’s your chance to be a VIP when you submit your RFP. Three grand-prize w<strong>in</strong>ners will receive a three-day, two-night<br />
trip to fabulous Las Vegas. The prize <strong>in</strong>cludes air transportation for two, resort accommodations, a $250 gift card,<br />
two tickets to a premiere Las Vegas show and two pieces of Kenneth Cole luggage.<br />
YOU COULD WIN YOUR RIDE HOME VEGAS SWEEPSTAKES<br />
A big reward for sav<strong>in</strong>g some green on your client’s next meet<strong>in</strong>g. Book your next group meet<strong>in</strong>g <strong>in</strong> Las Vegas to take<br />
place <strong>in</strong> June, July or August of <strong>2009</strong> and you’ll be entered <strong>in</strong>to <strong>the</strong> Sweepstakes to w<strong>in</strong> a <strong>2009</strong> hybrid.<br />
EVERYBODY CAN WIN WHEN YOU BOOK IN VEGAS<br />
Just submit your RFP at LVCVA.com/rfp with our easy-to-use RFP tool.<br />
VEGAS VIP RFP SWEEPSTAKES. NO PURCHASE REQUIRED TO ENTER OR RECEIVE A PRIZE. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF<br />
WINNING. Void outside <strong>the</strong> 50 United States, D.C. and where prohibited by law. Sweepstakes open to legal residents of <strong>the</strong> 50 United States or D.C. who are<br />
licensed travel agents or meet<strong>in</strong>g planners, 21 or older at time of entry. Sweepstakes starts at 12:00 PM EST on January 8, <strong>2009</strong>, and ends at 12:00 PM EST on June<br />
25, <strong>2009</strong>. To see <strong>the</strong> official rules and how to enter onl<strong>in</strong>e or by U.S. mail, click on “About <strong>the</strong> Sweepstakes” at LVCVA.com/rfp. The sponsor of this Sweepstakes<br />
is <strong>the</strong> Las Vegas Convention and Visitors Authority.<br />
You Could W<strong>in</strong> Your Ride Home Vegas SWEEPSTAKES. NO PURCHASE REQUIRED TO ENTER OR RECEIVE A PRIZE. A PURCHASE DOES NOT INCREASE YOUR<br />
CHANCES OF WINNING. Void outside <strong>the</strong> 50 United States, D.C. and where prohibited by law. Sweepstakes open to legal residents of <strong>the</strong> 50 United States or D.C.<br />
who are licensed travel agents or meet<strong>in</strong>g planners, 21 or older at time of entry. Sweepstakes starts at 12:00 PM EST on January 8, <strong>2009</strong>, and ends at 12:00 PM<br />
EST on June 25, <strong>2009</strong>. To see <strong>the</strong> official rules and <strong>in</strong>structions to enter onl<strong>in</strong>e or by U.S. mail, click on “About <strong>the</strong> Sweepstakes” at LVCVA.com/rfp. RFP must be<br />
received by 12:00 PM EST on June 25, <strong>2009</strong>, and event must take place between June 1, <strong>2009</strong>, and August 31, <strong>2009</strong>, to be eligible for <strong>the</strong> random draw<strong>in</strong>g. The<br />
sponsor of this Sweepstakes is <strong>the</strong> Las Vegas Convention and Visitors Authority.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 3
TM<br />
<strong>April</strong> <strong>2009</strong><br />
VOLUME 10 NUMBER 4<br />
Cover Story<br />
32<br />
Power Lunch<br />
with Joe Loggia<br />
Joe Loggia became CEO of Advanstar<br />
Communications, Inc. <strong>in</strong> 2004 and<br />
is responsible for transform<strong>in</strong>g <strong>the</strong><br />
bus<strong>in</strong>ess <strong>in</strong>to a highly market-focused<br />
media company. With 150 events –<br />
<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> prom<strong>in</strong>ent MAGIC show<br />
– he cont<strong>in</strong>ues to explore new platforms<br />
to fur<strong>the</strong>r Advanstar’s success.<br />
22<br />
24<br />
Feature<br />
In <strong>the</strong> current economic climate it’s<br />
anyth<strong>in</strong>g but bus<strong>in</strong>ess as usual at CVBs<br />
around <strong>the</strong> nation as <strong>the</strong>y contend<br />
with less travel and event revenue, and<br />
consequently, tighter budgets.<br />
Trend Watch<br />
With <strong>the</strong> economy <strong>in</strong> a slump, hotel<br />
taxes could go up, impact<strong>in</strong>g event<br />
travel decisions nationwide. In <strong>the</strong><br />
First Annual Report on Taxes <strong>in</strong> <strong>the</strong><br />
Exposition Industry, <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> has compiled valuable<br />
<strong>in</strong>formation for show organizers on<br />
hotel taxes <strong>in</strong> lead<strong>in</strong>g convention<br />
cities across <strong>the</strong> country.<br />
32<br />
Photo Credit: Sherry Tesler<br />
36<br />
Special Report<br />
TSE has ga<strong>the</strong>red for our readers<br />
<strong>in</strong>formation on nearly 30 private<br />
equity firms that have expressed an<br />
<strong>in</strong>terest <strong>in</strong> or have shown a historical<br />
<strong>in</strong>terest <strong>in</strong> <strong>the</strong> media sector.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, The Gold Standard<br />
W<strong>in</strong>ner of:<br />
22 36<br />
2005<br />
• GRAND AWARD, Best Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Interviews<br />
& Personal Profiles<br />
• Most Improved Magaz<strong>in</strong>es<br />
& Journals<br />
• GRAND AWARD, Best Writ<strong>in</strong>g<br />
• Best Overall <strong>Issue</strong><br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Design<br />
• Best Cover<br />
• Best News Writ<strong>in</strong>g<br />
• Best Feature Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Redesign<br />
• Most Improved Magaz<strong>in</strong>e<br />
• GRAND AWARD, Best<br />
Design & Illustration<br />
• Best Column<br />
• Best Feature Series Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Cover<br />
© <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc. All rights reserved. Contents may not be reproduced, stored <strong>in</strong> a retrieval system or transmitted <strong>in</strong> any form or by any means without <strong>the</strong> written permission of <strong>the</strong> publisher.<br />
4 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
PLANNING YOUR NEXT EVENT?<br />
TAKE<br />
ADVANTAGE<br />
OF A WORLD-CLASS<br />
DESTINATION<br />
BOSTON.<br />
Br<strong>in</strong>g your next event to Boston. We’ve got it all. Great facilities with exhibit space<br />
and meet<strong>in</strong>g rooms your customers will love. Hotel rooms to meet your needs.<br />
Access to your most important attendees. Plus a city that’s rich <strong>in</strong> history, culture,<br />
sports, education, science and technology. Not to mention great shopp<strong>in</strong>g, d<strong>in</strong><strong>in</strong>g and<br />
sightsee<strong>in</strong>g. Take advantage of us. Arrange a site visit today. Call 877-393-3393 or<br />
visit www.AdvantageBOSTON.com.<br />
BOSTON. MAKING CONVENTION HISTORY.<br />
The Massachusetts Convention Center Authority owns and operates <strong>the</strong> Boston Convention & Exhibition Center and <strong>the</strong> Hynes Convention Center.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 5
Contents<br />
Member of:<br />
TM<br />
<strong>April</strong> <strong>2009</strong><br />
8 News<br />
• Travel Execs W<strong>in</strong> President’s<br />
Support at White House Meet<strong>in</strong>g<br />
• Travel Promotion Act to be Re<strong>in</strong>troduced<br />
<strong>in</strong> Congress<br />
• Nevada Legislature Passes 3%<br />
hike <strong>in</strong> Occupancy Tax<br />
• U.S. Travel Association Launches<br />
Website, Ad Campaign<br />
• Op-Ed Article from Philly CVB<br />
underscores Value of Events<br />
• TSEA Poll Sees 17% Drop <strong>in</strong><br />
exhibitor Activity for <strong>2009</strong><br />
• Expansion of Mexico’s C<strong>in</strong>termex<br />
nears Completion<br />
16 Trend<strong>in</strong>g & Spend<strong>in</strong>g<br />
Economic Woes & Bailout Backlash<br />
Hit <strong>Trade</strong> <strong>Show</strong> Industry Hard<br />
28 <strong>Show</strong> Report<br />
Part VI of TSE’s ten-part report on<br />
trade show attendance-build<strong>in</strong>g<br />
features Interop from TechWeb Live<br />
Events. The show focuses on<br />
education and ROI to <strong>in</strong>crease<br />
attendee <strong>in</strong>terest, and return<strong>in</strong>g<br />
and new co-located events provide<br />
opportunities to explore new tech<br />
options and meet vendors.<br />
40 Who’s Who <strong>in</strong> Media<br />
Advisory Services<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> presents<br />
<strong>the</strong> four media advisory firms that<br />
specialize <strong>in</strong> <strong>the</strong> exposition<br />
bus<strong>in</strong>ess.<br />
43 Research Roundup<br />
A pull-out of figures, factoids<br />
and forecasts for quick and<br />
easy reference<br />
54<br />
54 ZOOM<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s <strong>Trade</strong><br />
<strong>Show</strong> Locator features <strong>the</strong><br />
most important shows<br />
scheduled <strong>in</strong> June <strong>2009</strong>.<br />
62 Industry Events<br />
64 Part<strong>in</strong>g Shots<br />
66 People <strong>in</strong> <strong>the</strong> News<br />
• David Peck<strong>in</strong>paugh<br />
• Stephanie Selesnick<br />
• Michael Leven<br />
66 Index to Advertisers<br />
Change of Address and New Subscriptions:<br />
Edw<strong>in</strong> Blanco, Circulation Manager, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e,<br />
P.O. Box 16435, North Hollywood, CA 91615. Phone: (818) 286-3152<br />
Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete <strong>the</strong> onl<strong>in</strong>e form for<br />
a free subscription.<br />
Subscription Rates: Subscriptions are free to qualified show management executives who fit <strong>the</strong> criteria<br />
and sign a qualification card annually. All o<strong>the</strong>rs may purchase an annual subscription for $119. ($129 <strong>in</strong><br />
Canada and Mexico; $149 overseas.) S<strong>in</strong>gle copies: $14.95 per issue, plus $5 for shipp<strong>in</strong>g and handl<strong>in</strong>g;<br />
TSE’s directory of Who’s Who Among Independent <strong>Show</strong> Organizers is $129; TSE’s directory of <strong>the</strong><br />
World’s Top Convention Centers is $129; TSE’s directory of <strong>the</strong> Gold 100 <strong>Trade</strong> <strong>Show</strong>s is $159.<br />
EDITORIAL & PUBLISHING HEADQUARTERS:<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, 2121 Palomar Airport Rd.,<br />
Suite 220, Carlsbad, CA 92011.<br />
Tel.: (760) 929-9666 Fax: (877) 483-8912<br />
EDITORIAL & RESEARCH<br />
Vice president/Publisher & Editor:<br />
Darlene Gudea (760) 929-9666<br />
darlenegudea@tradeshowexecutive.com<br />
Editor-at-large:<br />
Carol Andrews (562) 505-7903<br />
carolandrews@tradeshowexecutive.com<br />
Senior Editor:<br />
Hil Anderson (760) 929-9615<br />
handerson@tradeshowexecutive.com<br />
Senior Editor, News & Directories:<br />
Renee Di Iulio (310) 939-0197<br />
reneediiulio@tradeshowexecutive.com<br />
News Editor:<br />
Sandi Ca<strong>in</strong> (949) 497-2680<br />
sandica<strong>in</strong>@tradeshowexecutive.com<br />
Chief Economist:<br />
Frank Chow (760) 929-9666<br />
frankchow@tradeshowexecutive.com<br />
Assistant Editor:<br />
Nicole Burnes (760) 929-9604<br />
nburnes@tradeshowexecutive.com<br />
Manag<strong>in</strong>g Editor, ZOOM, The <strong>Trade</strong> <strong>Show</strong> Locator:<br />
V<strong>in</strong>ce Battaglia(702) 839-8181<br />
v<strong>in</strong>ce@<strong>the</strong>tradeshowcalendar.com<br />
Columnists:<br />
Bob Dallmeyer (323) 934-8300<br />
bdallmeyer@tradeshowexecutive.com<br />
SALES & MARKETING<br />
Vice President/associate Publisher:<br />
Irene Sperl<strong>in</strong>g (818) 990-1080<br />
irenesperl<strong>in</strong>g@tradeshowexecutive.com<br />
Advertis<strong>in</strong>g manager:<br />
L<strong>in</strong>da Braue (310) 379-2217<br />
l<strong>in</strong>dabraue@tradeshowexecutive.com<br />
Advertis<strong>in</strong>g manager, Lat<strong>in</strong> America:<br />
Rafael Hernández +52 (55) 2455-3545 Ext. 117<br />
rafa.hernandezg@nuestromundogm.com<br />
Director of events:<br />
Diane Bjorklund (630) 312-8915<br />
dbjorklund@tradeshowexecutive.com<br />
Art Director & Production Manager:<br />
Tony MacAllister (760) 929-9564<br />
tmacallister@tradeshowexecutive.com<br />
technology & design manager:<br />
Ricky Bello (312) 617-8675<br />
rbello@tradeshowexecutive.com<br />
BOARD OF DIRECTORS:<br />
Rick Simon, Chairman of <strong>the</strong> Board<br />
Mark Feldman, President<br />
Joan Feldman, Vice President<br />
Darlene Gudea, Vice President<br />
6 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
ORLANDO<br />
Orange County Convention Center<br />
T H E C E N T E R O F H O S P I T A L I T Y<br />
Partner<strong>in</strong>g for Excellence<br />
On-site Service Partners<br />
Centerplate – Cater<strong>in</strong>g<br />
FedEx K<strong>in</strong>ko’s – Bus<strong>in</strong>ess Centers<br />
Scootaround Mobility Services<br />
for all your mobility needs<br />
SmartCity – Telecommunications<br />
and Internet Service<br />
iStreamPlanet – Webcast<strong>in</strong>g<br />
LMG – Audio Visual Services<br />
Bags – Skycap and Valet Services<br />
On-site Gold Key Partners<br />
Universal Orlando Resort®<br />
SeaWorld® Orlando<br />
WALT DISNEY WORLD® Resort<br />
www.occc.net<br />
P.O. Box 691509 • Orlando, Florida 32869-1509<br />
Phone: 407-685-9800 • Toll Free: 800-345-9845<br />
To discover what <strong>the</strong> Orange County Convention<br />
Center can do for you, call <strong>the</strong> OCCC Sales, Market<strong>in</strong>g,<br />
Event Management and Exhibitor Services team at<br />
1-800-345-9845 or email <strong>in</strong>fo@occc.net.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 7
News<br />
Travel Execs W<strong>in</strong> Obama’s Support at White House Meet<strong>in</strong>g<br />
By Hil Anderson, senior editor<br />
Wash<strong>in</strong>gton, DC – A delegation of<br />
travel <strong>in</strong>dustry executives met with<br />
President Obama <strong>in</strong> March to firm up <strong>the</strong><br />
adm<strong>in</strong>istration’s support for tourism and<br />
bus<strong>in</strong>ess travel and came away conv<strong>in</strong>ced<br />
he was on <strong>the</strong> right page.<br />
“The travel community has an ally<br />
<strong>in</strong> President Obama and we appreciate<br />
<strong>the</strong> leadership he <strong>in</strong>tends to br<strong>in</strong>g to<br />
<strong>in</strong>creas<strong>in</strong>g travel to, and with<strong>in</strong>, <strong>the</strong> United<br />
States,” said Roger Dow, president and<br />
CEO of <strong>the</strong> U.S. Travel Association<br />
(USTA), after <strong>the</strong> March 11 meet<strong>in</strong>g at <strong>the</strong><br />
White House.<br />
Dow was part of a 12-member<br />
delegation of executives that <strong>in</strong>cluded<br />
Col<strong>in</strong> Reed, chairman and CEO of<br />
Gaylord Enterta<strong>in</strong>ment, and Jonathan<br />
Tisch, chairman and CEO of Loews<br />
Hotels and chairman emeritus of <strong>the</strong><br />
USTA.<br />
“Travel will play a critical role <strong>in</strong> driv<strong>in</strong>g<br />
America’s economic recovery,” Tisch said.<br />
“We are pleased to have <strong>the</strong> support of<br />
President Obama and his team.”<br />
A major item on <strong>the</strong> agenda was<br />
<strong>the</strong> need for Congress to promptly pass<br />
<strong>the</strong> Travel Promotion Act, which would<br />
create and fund a not-for-profit group<br />
that would promote travel to <strong>the</strong> U.S.<br />
and provide <strong>in</strong>formation for visitors as<br />
<strong>the</strong>y navigate <strong>the</strong> visa process. The red<br />
tape <strong>in</strong>volved <strong>in</strong> obta<strong>in</strong><strong>in</strong>g a visa for<br />
<strong>in</strong>ternational attendees and exhibitors has<br />
been a long-runn<strong>in</strong>g headache for U.S.<br />
trade show organizers.<br />
The USTA has been at <strong>the</strong> forefront<br />
of <strong>the</strong> <strong>in</strong>dustry response to <strong>the</strong> president’s<br />
now-<strong>in</strong>famous remark at a town hall<br />
meet<strong>in</strong>g last month that employees of<br />
companies receiv<strong>in</strong>g Federal f<strong>in</strong>ancial<br />
assistance under <strong>the</strong> Troubled Asset Relief<br />
Program (TARP) “can’t go take a trip to<br />
Las Vegas or go down to <strong>the</strong> Super Bowl<br />
on <strong>the</strong> taxpayer’s dime.”<br />
The statement irked not only Las Vegas<br />
but <strong>the</strong> entire meet<strong>in</strong>gs and exhibition<br />
<strong>in</strong>dustry. It was seen as a warn<strong>in</strong>g that<br />
bus<strong>in</strong>ess travel was now be<strong>in</strong>g considered<br />
an unnecessary extravagance that should be<br />
scaled back even by companies that were<br />
not receiv<strong>in</strong>g Federal funds. The <strong>in</strong>dustry<br />
The President’s Ear. President Obama (right, second from bottom) listens as members of a delegation<br />
led by <strong>the</strong> U.S. Travel Association urge <strong>the</strong> White House to support travel to events. The delegation was<br />
conv<strong>in</strong>ced Obama had no desire to crimp bus<strong>in</strong>ess travel.<br />
has responded with a public relations<br />
campaign rem<strong>in</strong>d<strong>in</strong>g lawmakers and <strong>the</strong><br />
media that <strong>the</strong> travel <strong>in</strong>dustry <strong>in</strong> general<br />
provides jobs and that bus<strong>in</strong>ess travel <strong>in</strong><br />
particular is a necessary activity to ma<strong>in</strong>ta<strong>in</strong><br />
<strong>the</strong> economy.<br />
At <strong>the</strong> March 12 White House press<br />
brief<strong>in</strong>g, Press Secretary Robert Gibbs<br />
said Obama never <strong>in</strong>tended to criticize<br />
travel <strong>in</strong> general. “The president believes<br />
it’s important to have a strong tourism<br />
<strong>in</strong>dustry and that it’s important, as he said<br />
late last week, that we shouldn’t retrench<br />
or pull back; that he would encourage<br />
people to travel.”<br />
The delegation led by <strong>the</strong> USTA also<br />
<strong>in</strong>cluded: Jim Abrahamson, president,<br />
<strong>the</strong> Americas, IHG; Jim Atchison,<br />
president and COO, Busch Enterta<strong>in</strong>ment<br />
Corp.; Jeff Clarke, CEO and president,<br />
Travelport; Howard Frank, vice chairman<br />
and COO, Carnival Corporation & plc;<br />
Barney Harford, president and CEO,<br />
Orbitz Worldwide; W. Stephen Maritz,<br />
chairman and CEO, Maritz Hold<strong>in</strong>gs Inc;<br />
Bill Marriott, chairman and CEO, Marriott<br />
International, Inc.; Jay Rasulo, chairman,<br />
Walt Disney Parks and Resorts; Frits van<br />
Paasschen, president and CEO, Starwood<br />
Hotels and Resorts; and Tom Williams,<br />
chairman and CEO, Universal Parks and<br />
Resorts.<br />
Reach Roger Dow at (202) 408-8422<br />
or rdow@ustravel.org<br />
Presidential Meet<strong>in</strong>g Participants<br />
• Roger Dow, President & CEO, U.S.<br />
Travel Association<br />
• Jonathan M. Tisch, Chairman & CEO,<br />
Loews Hotels; Chairman Emeritus,<br />
U.S. Travel Association<br />
• Jim Abrahamson, President, <strong>the</strong><br />
Americas, IHG<br />
• Jim Atchison, President & COO,<br />
Busch Enterta<strong>in</strong>ment Corp.<br />
• Jeff Clarke, President & CEO,<br />
Travelport<br />
• Howard Frank, Vice Chairman &<br />
COO, Carnival Corporation & plc<br />
• Barney Harford, President & CEO,<br />
Orbitz Worldwide<br />
• W. Stephen Maritz, Chairman & CEO,<br />
Maritz Hold<strong>in</strong>gs Inc.<br />
• Bill Marriott, Chairman & CEO,<br />
Marriott International, Inc.<br />
• Frits van Paasschen, President, CEO<br />
& Director, Starwood Hotels and<br />
Resorts<br />
• Jay Rasulo, Chairman, Walt Disney<br />
Parks and Resorts<br />
• Col<strong>in</strong> Reed, Chairman & CEO,<br />
Gaylord Enterta<strong>in</strong>ment<br />
• Tom Williams, Chairman & CEO,<br />
Universal Parks and Resorts<br />
Cont<strong>in</strong>ued on page 10<br />
8 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Contact www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com us today: 702-733-5556 or www.SandsEXPO.com<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 9
News<br />
Cont<strong>in</strong>ued from page 8<br />
Travel Promotion Act to be<br />
Re-Introduced <strong>in</strong> Congress<br />
By Hil Anderson, senior editor<br />
Wash<strong>in</strong>gton, DC – The Travel Promotion<br />
Act, which has <strong>the</strong> back<strong>in</strong>g of <strong>the</strong> trade<br />
show <strong>in</strong>dustry as a means of both<br />
promot<strong>in</strong>g travel to <strong>the</strong> U.S. and mak<strong>in</strong>g<br />
it easier for visitors to navigate <strong>the</strong> visa<br />
process, is expected to be resurrected <strong>in</strong><br />
Congress <strong>in</strong> <strong>the</strong> near future.<br />
Geoff Freeman, senior vice president<br />
of public affairs at <strong>the</strong> U.S. Travel<br />
Association (USTA), said March 16 that<br />
<strong>the</strong> measure would be <strong>in</strong>troduced <strong>in</strong> <strong>the</strong><br />
Senate “<strong>in</strong> a matter of days.”<br />
The previous <strong>in</strong>carnation of <strong>the</strong> bill<br />
passed <strong>the</strong> House of Representatives<br />
last year, but died <strong>in</strong> <strong>the</strong> Senate as <strong>the</strong><br />
congressional term expired.<br />
Freeman said <strong>the</strong> USTA was<br />
optimistic that <strong>the</strong> new measure would<br />
be enacted <strong>in</strong> <strong>2009</strong>.<br />
“We expect it to be re-<strong>in</strong>troduced <strong>in</strong><br />
<strong>the</strong> Senate <strong>in</strong> <strong>the</strong> com<strong>in</strong>g days,” Freeman<br />
told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>. “We expect it<br />
to beg<strong>in</strong> mov<strong>in</strong>g and have a White House<br />
that is not only an ally on it but also a<br />
champion.”<br />
Freeman said President Obama was<br />
By Hil Anderson, senior editor<br />
Wash<strong>in</strong>gton, DC – Say<strong>in</strong>g bus<strong>in</strong>ess travel<br />
was “under siege” by ill-<strong>in</strong>formed<br />
politicians and <strong>the</strong> media, <strong>the</strong> bus<strong>in</strong>ess<br />
travel <strong>in</strong>dustry launched a new website<br />
and outreach campaign to pitch <strong>the</strong><br />
benefits of meet<strong>in</strong>gs and events.<br />
The Meet<strong>in</strong>gsMeanBus<strong>in</strong>ess.com site that<br />
debuted March 5 is meant as a resource<br />
for <strong>the</strong> travel <strong>in</strong>dustry <strong>in</strong> its campaign to<br />
keep a positive image of bus<strong>in</strong>ess travel<br />
and fend off any potential restriction<br />
orig<strong>in</strong>at<strong>in</strong>g <strong>in</strong> Wash<strong>in</strong>gton.<br />
“We are under siege,” said Jonathan<br />
Tisch, chairman of Loews Hotels and<br />
<strong>the</strong> U.S. Travel Association (USTA), part<br />
of a coalition of <strong>in</strong>dustry associations<br />
that is beh<strong>in</strong>d Meet<strong>in</strong>gsMeanBus<strong>in</strong>ess.com.<br />
The Meet<strong>in</strong>gsMeanBus<strong>in</strong>ess site <strong>in</strong>cludes<br />
among <strong>the</strong> congressional co-sponsors<br />
of <strong>the</strong> Travel Promotion Act last year as<br />
was Vice President Joe Biden and o<strong>the</strong>r<br />
lawmakers who have s<strong>in</strong>ce moved from<br />
Congress to Obama’s cab<strong>in</strong>et.<br />
The Travel Promotion Act would<br />
create a not-for-profit corporation to<br />
market <strong>the</strong> U.S. to overseas visitors and<br />
provide educational materials that would<br />
help <strong>in</strong>ternational tourists as well as trade<br />
show exhibitors and attendees with <strong>the</strong><br />
paperwork needed to obta<strong>in</strong> a travel visa.<br />
The program would be funded by a<br />
$10 charge for each visa request made<br />
by citizens from countries that do not<br />
currently pay a visa fee.<br />
The act was a major topic of<br />
discussion at a March 11 meet<strong>in</strong>g<br />
between Obama and a delegation of<br />
travel <strong>in</strong>dustry executives led by <strong>the</strong><br />
USTA. “The president had some specific<br />
questions about it,” Freeman said. “We<br />
th<strong>in</strong>k this is someth<strong>in</strong>g <strong>the</strong> White House<br />
supports and we look forward to gett<strong>in</strong>g<br />
it done.”<br />
Reach Geoff Freeman at (202) 408-<br />
8422 or gfreeman@ustravel.org<br />
USTA Launches Website, Ad Campaign to<br />
Counter Anti-Travel Rhetoric<br />
economic-impact data for each state.<br />
Roger Dow, president and CEO of <strong>the</strong><br />
USTA, said work was underway to nail<br />
down more-specific <strong>in</strong>formation about<br />
<strong>the</strong> number of meet<strong>in</strong>gs cancelled for<br />
public relations reasons. “When you<br />
have <strong>the</strong> dollar value of <strong>the</strong>se meet<strong>in</strong>gs<br />
available and how it is tied to jobs, it is<br />
very important,” he said.<br />
In a conference call with <strong>in</strong>dustry<br />
leaders, Tisch said criticism of various<br />
meet<strong>in</strong>gs sponsored by struggl<strong>in</strong>g<br />
f<strong>in</strong>ancial firms had led to “corrosive<br />
rhetoric from elected leaders who don’t<br />
necessarily know what <strong>the</strong>y are talk<strong>in</strong>g<br />
about.”<br />
Such rhetoric, along with media<br />
coverage of bus<strong>in</strong>ess events <strong>in</strong>volv<strong>in</strong>g<br />
firms receiv<strong>in</strong>g Federal f<strong>in</strong>ancial<br />
Nevada Legislature<br />
Passes 3% Hike<br />
<strong>in</strong> Occupancy Tax<br />
By Hil Anderson, senior editor<br />
Las Vegas, NV – The Nevada<br />
Legislature on March 10 passed a<br />
3% hike <strong>in</strong> <strong>the</strong> occupancy tax that<br />
will impact hotels <strong>in</strong> Clark and Reno<br />
Counties and pump an estimated<br />
$200 million annually <strong>in</strong>to <strong>the</strong><br />
general fund.<br />
Local media reported Governor<br />
Jim Gibbons said he would nei<strong>the</strong>r<br />
sign nor veto <strong>the</strong> bill. Thus, by law,<br />
<strong>the</strong> new <strong>in</strong>crease - which raised <strong>the</strong><br />
occupancy tax from 9% to 12% -<br />
took effect five days after <strong>the</strong> vote,<br />
on March 15.<br />
At least one-third of <strong>the</strong> new<br />
revenue will go to aid Nevada public<br />
schools, a worthy cause that is<br />
difficult to oppose.<br />
But <strong>the</strong> vote came <strong>the</strong> same<br />
week <strong>the</strong> $980 million expansion of<br />
<strong>the</strong> Las Vegas Convention Center<br />
was formally put on hold for at least<br />
a year due to <strong>the</strong> tourism slump and<br />
accompany<strong>in</strong>g decl<strong>in</strong>e <strong>in</strong> <strong>the</strong> same<br />
hotel tax revenues.<br />
The situation has trade show<br />
organizers worried that with a<br />
tourism-savvy state such as Nevada<br />
vot<strong>in</strong>g to <strong>in</strong>crease room taxes, o<strong>the</strong>r<br />
major dest<strong>in</strong>ation cities will give <strong>in</strong> to<br />
<strong>the</strong> same temptation to tap <strong>in</strong>to <strong>the</strong><br />
exhibition market to make up <strong>the</strong>ir<br />
budget shortfalls.<br />
The focus on local politics was<br />
evident <strong>in</strong> Carson City when <strong>the</strong><br />
Nevada tax <strong>in</strong>crease was debated by<br />
<strong>the</strong> state Senate. Media reports from<br />
<strong>the</strong> capital said <strong>the</strong> objections to<br />
<strong>the</strong> <strong>in</strong>crease did not revolve around<br />
<strong>the</strong> impact on tourism but ra<strong>the</strong>r<br />
how <strong>the</strong> spoils would be divided up<br />
among Nevada’s counties.<br />
Reach Chris Meyer, vice<br />
president, convention sales for <strong>the</strong><br />
Las Vegas Convention and Visitors<br />
Authority, at (702) 892-2855 or<br />
cmeyer@lvcva.com<br />
Cont<strong>in</strong>ued on page 12<br />
10 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
meet<strong>in</strong>g <strong>in</strong> HOUSTON is a<br />
walk <strong>in</strong> <strong>the</strong> park . . .<br />
Discovery Green is <strong>the</strong> new 12-acre park located <strong>in</strong> downtown<br />
Houston and one of <strong>the</strong> citys newest attractions.<br />
Emulat<strong>in</strong>g <strong>the</strong> model of great urban parks around <strong>the</strong><br />
country, Discovery Green is designed as a diverse meet<strong>in</strong>g<br />
place that engages people of all ages and backgrounds, as<br />
well as workers, residents, and visitors alike.<br />
The WiFi-connected park offers restaurants, an amphi<strong>the</strong>ater,<br />
picnic areas, dog runs, a pond, jogg<strong>in</strong>g trails, promenade<br />
and vibrant green spaces for personal recreation and special<br />
events. Visitors enjoy d<strong>in</strong><strong>in</strong>g options which <strong>in</strong>clude: <strong>the</strong><br />
<strong>in</strong>formal elegance of The Grove restaurant and <strong>the</strong> fastcasual<br />
fare of The Lake House, with both menus comprised<br />
of award-w<strong>in</strong>n<strong>in</strong>g Chef Robert del Grandes creations.<br />
Get to and from <strong>the</strong> park with ease<br />
Discovery Green is located just steps from <strong>the</strong> GRB and Hilton<br />
Americas-Houston hotel and with<strong>in</strong> blocks of Houstons<br />
METRORail----connect<strong>in</strong>g <strong>the</strong> park to <strong>the</strong> Museum District,<br />
Texas Medical Center and Reliant Park.<br />
. . . and a<br />
party <strong>in</strong> <strong>the</strong><br />
pavilions<br />
Houston Pavilions is downtown Houston's newest pedestrianfriendly,<br />
open-air retail enterta<strong>in</strong>ment center which spans<br />
three city blocks. A central courtyard and people-friendly<br />
streetscapes allow for alfresco d<strong>in</strong><strong>in</strong>g and w<strong>in</strong>dow shopp<strong>in</strong>g<br />
seven days a week.<br />
Current tenants <strong>in</strong>clude:<br />
House of Blues<br />
Lucky Strike Lanes<br />
Petes Duel<strong>in</strong>g Piano Bar<br />
Yaos Restaurant & Bar<br />
Polk Street Pub<br />
Cork W<strong>in</strong>e Bar<br />
III Forks Steakhouse<br />
Andalusia Tapas Restaurant<br />
Guadalajara Mexican Bar & Grill<br />
McCormick & Schmicks Seafood<br />
Mia Bella<br />
Opium<br />
Au Bon Pa<strong>in</strong><br />
And many more!<br />
Gett<strong>in</strong>g to and from <strong>the</strong> party is a breeze<br />
The Houston Pavilions is located just a few blocks from <strong>the</strong><br />
GRB and on Houstons METRORail----connect<strong>in</strong>g <strong>the</strong> Pavilions<br />
to <strong>the</strong> Museum District, Texas Medical Center and Reliant<br />
Park.<br />
Greater Houston Convention and Visitors Bureau<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 11
News<br />
Cont<strong>in</strong>ued from page 10<br />
assistance, had created a public<br />
relations nightmare for companies<br />
that were cancell<strong>in</strong>g events <strong>in</strong> droves.<br />
The USTA cited a poll released <strong>in</strong> late<br />
February by Meet<strong>in</strong>gs & Conventions<br />
magaz<strong>in</strong>e <strong>in</strong> which 21% of <strong>the</strong> 135<br />
respondents said <strong>the</strong>y had cancelled<br />
an event “as a direct result of <strong>the</strong><br />
bailout backlash aga<strong>in</strong>st meet<strong>in</strong>gs and<br />
travel.”<br />
Ano<strong>the</strong>r 38% said <strong>the</strong>ir company<br />
had decided to avoid hold<strong>in</strong>g<br />
meet<strong>in</strong>gs at upscale hotels and 28%<br />
were forego<strong>in</strong>g golf resorts.<br />
Geoff Freeman, senior vice<br />
president of public affairs for <strong>the</strong><br />
USTA, was quoted <strong>in</strong> The San Diego<br />
Union-Tribune say<strong>in</strong>g meet<strong>in</strong>gs and<br />
events had been relegated to <strong>the</strong> same<br />
level as alcohol and tobacco <strong>in</strong> <strong>the</strong><br />
“new Wash<strong>in</strong>gton”. He said, “That’s<br />
<strong>the</strong> newest s<strong>in</strong>, meet<strong>in</strong>gs and events.”<br />
Meet<strong>in</strong>gsMeanBus<strong>in</strong>ess.com seeks to<br />
organize a grassroots campaign by<br />
<strong>the</strong> <strong>in</strong>dustry to conv<strong>in</strong>ce lawmakers<br />
and <strong>the</strong> media that bus<strong>in</strong>ess travel<br />
and events are good for <strong>the</strong> economy<br />
both <strong>in</strong> terms of direct jobs and<br />
spend<strong>in</strong>g <strong>in</strong> a community, but also as<br />
a contributor to a general recovery.<br />
Participants <strong>in</strong> <strong>the</strong> call were each<br />
urged to rally ano<strong>the</strong>r 50 colleagues<br />
to help spread <strong>the</strong> word about <strong>the</strong><br />
value of meet<strong>in</strong>gs, but also to <strong>the</strong>ir<br />
employees who may be miffed at<br />
be<strong>in</strong>g told to tighten <strong>the</strong>ir belts while<br />
<strong>the</strong>ir colleagues jet off to a bus<strong>in</strong>ess<br />
meet<strong>in</strong>g at an upscale hotel.<br />
A newspaper ad be<strong>in</strong>g placed <strong>in</strong><br />
early March confronted Congress<br />
directly with <strong>the</strong> headl<strong>in</strong>e, “Want to<br />
lose one million more jobs? Just keep<br />
talk<strong>in</strong>g.”<br />
On <strong>the</strong> conference call, Dow said<br />
<strong>the</strong> travel <strong>in</strong>dustry preferred not to<br />
s<strong>in</strong>gle out <strong>in</strong>dividual members of<br />
Congress for criticism but ra<strong>the</strong>r to<br />
make sure as many local, state and<br />
national political leaders knew of <strong>the</strong><br />
benefits of events and <strong>the</strong> risks of<br />
fur<strong>the</strong>r job loss should <strong>the</strong> <strong>in</strong>dustry<br />
decl<strong>in</strong>e fur<strong>the</strong>r.<br />
Reach Roger Dow at (202) 408-<br />
8422 or rdow@ustravel.org<br />
Want to lose one million<br />
more jobs?<br />
Just keep talk<strong>in</strong>g.<br />
Op-Ed Article From Philly CVB Underscores Value of Events<br />
By Hil Anderson, senior editor<br />
Philadelphia, PA – The Philadelphia<br />
Convention & Visitors Bureau was<br />
among <strong>the</strong> first CVBs to answer <strong>the</strong> call<br />
to <strong>the</strong> barricades <strong>in</strong> <strong>the</strong> form of an op-ed<br />
article <strong>in</strong> <strong>the</strong> Philadelphia Daily News that<br />
challenged <strong>the</strong> allegedly negative view of<br />
meet<strong>in</strong>gs <strong>in</strong> <strong>the</strong> U.S. media.<br />
“Our national partners at <strong>the</strong> U.S.<br />
Travel Association are work<strong>in</strong>g hard to<br />
change <strong>the</strong> negative perception by <strong>the</strong><br />
media that bus<strong>in</strong>ess-related travel and<br />
meet<strong>in</strong>gs are irresponsible practices,”<br />
said <strong>the</strong> March 5 article signed by Nick<br />
DeBenedictis, chairman of <strong>the</strong> Philadelphia<br />
CVB. “We say: No way! Meet<strong>in</strong>gs can mean<br />
not only bus<strong>in</strong>ess opportunities, but also<br />
contribute to job and economic growth<br />
for local communities and can serve as a<br />
justifiable reward for hard work.”<br />
DeBenedictis outl<strong>in</strong>ed <strong>the</strong> economic<br />
All Americans are angry at <strong>the</strong> recent revelations of bad judgment and<br />
excess by some corporate leaders - especially when <strong>the</strong> result is a taxpayerfunded<br />
clean up.<br />
However, target<strong>in</strong>g bus<strong>in</strong>ess meet<strong>in</strong>gs and events is <strong>the</strong> wrong answer.<br />
With <strong>the</strong>ir political rhetoric and short-sighted legislation, Congress is<br />
send<strong>in</strong>g a message to TARP recipients and every o<strong>the</strong>r bus<strong>in</strong>ess that<br />
Congress doesn’t want those meet<strong>in</strong>gs to happen. The results are<br />
predictable. Thousands of companies — not just TARP recipients — are<br />
cancell<strong>in</strong>g <strong>the</strong>ir meet<strong>in</strong>gs out of fear.<br />
For every meet<strong>in</strong>g that is cancelled, jobs are lost — it’s that simple —<br />
and it’s happen<strong>in</strong>g all across <strong>the</strong> country. 1 out of every 8 jobs <strong>in</strong> this<br />
country is l<strong>in</strong>ked to travel and tourism – and those Americans will be<br />
even angrier if <strong>the</strong>y lose <strong>the</strong>ir job because of political rhetoric.<br />
The overwhelm<strong>in</strong>g majority of bus<strong>in</strong>ess meet<strong>in</strong>gs are not for senior<br />
executives — <strong>the</strong>y are for top salesmen, high perform<strong>in</strong>g employees and<br />
valued customers and bus<strong>in</strong>ess partners. Bus<strong>in</strong>ess gets done and companies<br />
grow because of <strong>the</strong>se meet<strong>in</strong>gs and events.<br />
We’ve released a code of conduct for companies us<strong>in</strong>g<br />
taxpayer dollars. We encourage Congress and Treasury<br />
to embrace <strong>the</strong>se standards — and stop <strong>the</strong> rhetoric.<br />
Visit our website for more details —<br />
www.meet<strong>in</strong>gsmeanbus<strong>in</strong>ess.com.<br />
Meet<strong>in</strong>gs<br />
Mean<br />
bus<strong>in</strong>ess.<br />
Stat<strong>in</strong>g <strong>the</strong> Case. The U.S. Travel Association created a full-page newspaper ad rem<strong>in</strong>d<strong>in</strong>g elected<br />
officials that broad-brush attacks on bus<strong>in</strong>ess travel have consequences on <strong>the</strong> U.S. economy.<br />
benefits that bus<strong>in</strong>ess events brought<br />
to Philadelphia and called <strong>the</strong>m a major<br />
contributor to <strong>the</strong> city’s economy that<br />
could not be ignored despite <strong>the</strong> pullback<br />
on bus<strong>in</strong>ess travel.<br />
“The need to br<strong>in</strong>g more meet<strong>in</strong>gs to<br />
Philadelphia is critical,” DeBenedictis said.<br />
“Each year, <strong>the</strong> largest contributor to fill<strong>in</strong>g<br />
hotel rooms <strong>in</strong> <strong>the</strong> city is people visit<strong>in</strong>g for<br />
conventions and o<strong>the</strong>r group-related events<br />
– an average of 40%.”<br />
He added that <strong>in</strong> 2008, conventions,<br />
meet<strong>in</strong>gs and groups filled nearly one<br />
million hotel room-nights, accord<strong>in</strong>g to<br />
PKF Consult<strong>in</strong>g <strong>in</strong> Philadelphia, PA.<br />
“These visitors spend money <strong>in</strong> <strong>the</strong> local<br />
economy, generate tax revenue and support<br />
more than 88,000 jobs <strong>in</strong> <strong>the</strong> region,” he<br />
said.<br />
Reach Nick DeBenedictis at (215) 636-<br />
3300 or nickd@pcvb.org<br />
Cont<strong>in</strong>ued on page 14<br />
12 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
STEP IN. STEP OUT. STEP IT UP. STEP LIVELY. TWO STEP.<br />
Our river has a wonderful way of mov<strong>in</strong>g its guests.<br />
San Antonio is a city on <strong>the</strong> move.<br />
Mostly on foot. Where else can you dash<br />
under a canopy of vivid greenery and<br />
storied history. Connect hotel room to<br />
meet<strong>in</strong>g room, <strong>the</strong> Convention Center<br />
to <strong>the</strong> heart of <strong>the</strong> city and all po<strong>in</strong>ts<br />
along our famed River Walk.<br />
Everyth<strong>in</strong>g is <strong>in</strong> walk<strong>in</strong>g distance,<br />
boast<strong>in</strong>g San Antonio as a favorite meet<strong>in</strong>gs<br />
dest<strong>in</strong>ation for its bus<strong>in</strong>ess guests.<br />
Whe<strong>the</strong>r you step through history or step<br />
up your company’s goals, you’ll be moved.<br />
You might even break out a Texas two step.<br />
Deep. In <strong>the</strong> heart.<br />
©<strong>2009</strong> by San Antonio Convention & Visitors Bureau.<br />
V I S I T S A N A N T O N I O . C O M Book your meet<strong>in</strong>gs at: 8 6 6 - 5 1 7 - 7 7 7 1<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 13
What Top CEOs Are<br />
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with <strong>in</strong>formative<br />
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The Premier Event<br />
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organizers ga<strong>the</strong>r to<br />
focus on <strong>the</strong> big<br />
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Don Pazour<br />
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Apply Today!<br />
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News<br />
Cont<strong>in</strong>ued on page 12<br />
TSEA Poll Sees 17% Drop <strong>in</strong><br />
Exhibitor Activity for <strong>2009</strong><br />
By Hil Anderson, senior editor<br />
Chicago, IL – Both <strong>the</strong> number of<br />
shows exhibitors participate <strong>in</strong> and<br />
<strong>the</strong> size of trade show budgets will<br />
be down 17% <strong>in</strong> <strong>2009</strong>, accord<strong>in</strong>g to<br />
new research from <strong>the</strong> <strong>Trade</strong> <strong>Show</strong><br />
Exhibitors Association (TSEA).<br />
The <strong>2009</strong> Exhibit Management<br />
Survey conducted by TSEA among<br />
companies that regularly exhibit,<br />
concluded that companies still<br />
consider face-to-face events to be a<br />
primary means of generat<strong>in</strong>g sales<br />
leads.<br />
“What we learned from this<br />
survey is that <strong>the</strong> trade show <strong>in</strong>dustry<br />
outlook is far from bleak,” said<br />
Margit Weisgal, TSEA president and<br />
CEO. “While spend<strong>in</strong>g is down, it<br />
is not drastic because <strong>the</strong> value of<br />
trade shows is <strong>in</strong>disputable.”<br />
The TSEA survey polled 300<br />
professionals from 293 companies<br />
of various sizes who use trade shows<br />
or o<strong>the</strong>r face-to-face market<strong>in</strong>g<br />
Expansion of Mexico’s<br />
C<strong>in</strong>termex Nears Completion<br />
By Hil Anderson, senior editor<br />
Monterrey, NL – Mexico’s C<strong>in</strong>termex<br />
convention center is on track for<br />
<strong>the</strong> completion of its most recent<br />
expansion <strong>in</strong> late Spr<strong>in</strong>g, roughly six<br />
months after it began.<br />
The work will be completed <strong>in</strong><br />
mid-May, accord<strong>in</strong>g to C<strong>in</strong>termex<br />
General Manager Jesus Franco<br />
Abascal, and will <strong>in</strong>crease <strong>the</strong> size of<br />
<strong>the</strong> Monterrey facility’s exhibition<br />
space by ano<strong>the</strong>r 2,400 square metres<br />
(about 26,000 square feet) to 18,380<br />
square metres (about 224,000 square<br />
feet).<br />
C<strong>in</strong>termex opened <strong>in</strong> 1991 and was<br />
expanded to its current size <strong>in</strong> 2003.<br />
to promote <strong>the</strong>ir products. The<br />
56-question survey was conducted<br />
for TSEA by Exhibit Surveys, Inc.<br />
December 22, 2008 through January<br />
31, <strong>2009</strong>.<br />
O<strong>the</strong>r f<strong>in</strong>d<strong>in</strong>gs <strong>in</strong>clude:<br />
• Exhibitors participated <strong>in</strong> an<br />
average of 30 trade shows <strong>in</strong><br />
2008 and expect to exhibit <strong>in</strong> 25<br />
<strong>in</strong> <strong>2009</strong>.<br />
• Budgets for exhibit<strong>in</strong>g will<br />
decrease 17% from an average<br />
$459,100 <strong>in</strong> 2008 to $381,000 <strong>in</strong><br />
<strong>2009</strong>.<br />
• Spend<strong>in</strong>g on medical, healthcare<br />
and pharmaceutical <strong>in</strong>dustry<br />
events will <strong>in</strong>crease 5% <strong>in</strong> <strong>2009</strong>,<br />
but spend<strong>in</strong>g for technology<br />
shows will decrease 46%.<br />
• Corporate private event spend<strong>in</strong>g<br />
will decrease 30% from 2008 to<br />
<strong>2009</strong>.<br />
Reach Margit Weisgal at (312) 949-<br />
5791 or mbweisgal@tsea.org<br />
The exhibit space will all be<br />
on one floor s<strong>in</strong>ce <strong>the</strong> expansion<br />
also allowed C<strong>in</strong>termex to relocate<br />
its offices. In addition, a new<br />
technology <strong>in</strong>frastructure will be<br />
added.<br />
The project, launched <strong>in</strong><br />
October 2008, was <strong>in</strong> response to<br />
demand from new customers and<br />
exist<strong>in</strong>g events that had <strong>in</strong>creased <strong>in</strong><br />
size.<br />
The expansion was made<br />
possible by <strong>the</strong> acquisition of a<br />
vacated Bancomext office.<br />
Reach Jesus Franco Abascal at<br />
+52 (81) 8369 6969 or jfranco@<br />
c<strong>in</strong>termex.com.mex<br />
14 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Is your best choice for<br />
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• Proximity and great connectivity<br />
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México offers state of <strong>the</strong> art facilities <strong>in</strong> a<br />
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Cancún, Puerto Vallarta or Los Cabos.<br />
México has it all.<br />
• It’s all about bus<strong>in</strong>ess<br />
México is <strong>the</strong> second ma<strong>in</strong> commercial<br />
partner for <strong>the</strong> U.S. Our globalized economy<br />
hosts a large array of professional and<br />
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• We can make it happen<br />
México offers 55 convention centers,<br />
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The Mexico Tourism Board (MTB) and <strong>the</strong> Mexico Convention Bureau are your one-stop-shop office.<br />
Contact us at meet<strong>in</strong>gs@visitmexico.com<br />
www.visitmexico.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 15
T r e n d i n g & S p e n d i n g<br />
Economic Woes and Bailout<br />
Backlash Hit <strong>Trade</strong> <strong>Show</strong><br />
Industry Hard<br />
Darlene Gudea,<br />
VP/publisher & editor<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trend<strong>in</strong>g & Spend<strong>in</strong>g Forecast<br />
Fig. I: TSE Forecast of<br />
Net Square Feet of Exhibit Space<br />
12.0%<br />
2nd Quarter<br />
Fig. II: TSE Forecast of Number<br />
of Exhibit<strong>in</strong>g Organizations<br />
9.0%<br />
2nd Quarter<br />
11.5%<br />
<strong>2009</strong><br />
9.0%<br />
<strong>2009</strong><br />
Fig. IlI: TSE Forecast of<br />
Professional Attendance<br />
20.0%<br />
2nd Quarter<br />
12.0% May<br />
10.0% May<br />
20.0% May<br />
18.4%<br />
<strong>2009</strong><br />
Fig. lV: TSE Annual Forecast<br />
of Revenue<br />
14.0%<br />
Frank Chow,<br />
chief economist<br />
Year End<strong>in</strong>g December <strong>2009</strong><br />
By Darlene Gudea,<br />
VP/publisher & editor<br />
Carlsbad, CA - With each successive<br />
stimulus or bailout plan, consumers’<br />
confidence has plunged to an<br />
unprecedented nadir. The Conference<br />
Board Consumer Confidence Index<br />
has decl<strong>in</strong>ed every month s<strong>in</strong>ce<br />
September 2008, fall<strong>in</strong>g moderately <strong>in</strong><br />
January to 37.4 and crash<strong>in</strong>g <strong>in</strong> February<br />
to 25, reach<strong>in</strong>g ano<strong>the</strong>r all-time low.<br />
The trend has been driven by worsen<strong>in</strong>g<br />
bus<strong>in</strong>ess expectations and a rapidly<br />
deteriorat<strong>in</strong>g job market. Moreover, <strong>the</strong><br />
massive $787 billion stimulus bill touted<br />
to save or create more than 3.5 million<br />
jobs is <strong>in</strong>creas<strong>in</strong>gly be<strong>in</strong>g perceived as<br />
more of a government spend<strong>in</strong>g bill<br />
that may not create significant new jobs<br />
until next year. Meanwhile, <strong>the</strong> average<br />
person cont<strong>in</strong>ues to hear about neighbors<br />
or colleagues los<strong>in</strong>g jobs. Also, recent<br />
government and media rhetoric from <strong>the</strong><br />
numerous bailout plans is caus<strong>in</strong>g some<br />
immediate fallout <strong>in</strong> employment directly<br />
related to <strong>the</strong> trade show <strong>in</strong>dustry.<br />
S<strong>in</strong>ce <strong>the</strong> recession began<br />
(December 2007), <strong>the</strong> economy has<br />
elim<strong>in</strong>ated roughly 4.4 million jobs,<br />
with more than half – 2.6 million –<br />
disappear<strong>in</strong>g <strong>in</strong> <strong>the</strong> last four months.<br />
This surpris<strong>in</strong>g decl<strong>in</strong>e fostered<br />
speculation that some <strong>in</strong>dustries are<br />
be<strong>in</strong>g partly dismantled, said Frank<br />
Chow, chief economist for <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong>. Layoffs are multiply<strong>in</strong>g due<br />
to <strong>the</strong> collapse of <strong>the</strong> f<strong>in</strong>ancial system,<br />
prompt<strong>in</strong>g even healthy companies to<br />
shed workers and shut down operations<br />
out of concern <strong>the</strong>y may soon lose<br />
access to credit. Borrow<strong>in</strong>g costs have<br />
spiked for American companies, mak<strong>in</strong>g<br />
bus<strong>in</strong>esses reluctant to expand and<br />
hire. “There was a huge <strong>in</strong>crease <strong>in</strong><br />
uncerta<strong>in</strong>ty and a huge hit to confidence<br />
which caused a large reth<strong>in</strong>k<strong>in</strong>g among<br />
bus<strong>in</strong>esses,” said Ethan Harris, codirector<br />
of U.S. economics research at<br />
Barclays Capital.<br />
When Department of Labor<br />
data revealed that 651,000 more jobs<br />
disappeared <strong>in</strong> February, a sense<br />
emerged that escalat<strong>in</strong>g joblessness<br />
may reflect a wrench<strong>in</strong>g restructur<strong>in</strong>g<br />
of <strong>the</strong> economy, Chow said. The<br />
unemployment rate surged to 8.1% <strong>in</strong><br />
February – its highest level <strong>in</strong> 25 years.<br />
In key <strong>in</strong>dustries – manufactur<strong>in</strong>g,<br />
f<strong>in</strong>ancial services and retail – layoffs<br />
have accelerated so quickly it suggests<br />
many companies are just abandon<strong>in</strong>g<br />
whole areas of bus<strong>in</strong>ess, said Chow.<br />
“The current pace of decl<strong>in</strong>e is<br />
breathtak<strong>in</strong>g,” said Robert Barbera,<br />
chief economist at <strong>the</strong> research and<br />
trad<strong>in</strong>g firm ITG.<br />
Keith Hall, Bureau of Labor Statistics<br />
commissioner, testify<strong>in</strong>g before Congress<br />
about <strong>the</strong> recent monthly job losses<br />
said, “… just to put it <strong>in</strong>to perspective,<br />
we’ve only had maybe ten months where<br />
we’ve lost 500,000 jobs or more <strong>in</strong> <strong>the</strong><br />
history of our series s<strong>in</strong>ce 1940. This<br />
is four of <strong>the</strong> ten, all <strong>in</strong> a row.” While<br />
past recessions have proven that most<br />
lost jobs will not return, o<strong>the</strong>r <strong>in</strong>dustries<br />
usually emerge to create jobs when<br />
economic growth resumes.<br />
However, some economists doubt<br />
this will be <strong>the</strong> case this time. “These<br />
jobs aren’t com<strong>in</strong>g back,” said John<br />
Silvia, chief economist at Wachovia. “A<br />
lot of production ei<strong>the</strong>r isn’t go<strong>in</strong>g to<br />
happen at all, or it’s go<strong>in</strong>g to happen<br />
somewhere o<strong>the</strong>r than <strong>the</strong> United States.<br />
There are go<strong>in</strong>g to be fewer stores,<br />
fewer factories, fewer f<strong>in</strong>ancial services<br />
operations. Firms are mak<strong>in</strong>g strategic<br />
decisions that <strong>the</strong>y don’t want to be <strong>in</strong><br />
<strong>the</strong>ir bus<strong>in</strong>esses.”<br />
Much of <strong>the</strong> job losses are at legacy<br />
American brands. Here is a list from 2008<br />
16 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
of those companies with at least 5,000<br />
layoffs announced:<br />
• Citigroup - 59,000<br />
• Bank of America - 35,000<br />
(over three years - to 2011)<br />
• HP Electronic Data Systems - 24,500<br />
(over three years - to 2011)<br />
• L<strong>in</strong>ens ‘n Th<strong>in</strong>gs - 21,250<br />
• Lehman Bro<strong>the</strong>rs - 16,000<br />
• Alcoa - 15,200<br />
• Starbuck’s - 12,000<br />
• AT&T - 12,000<br />
• Wachovia - 11,250<br />
• Bennigan’s Restaurants - 9,300<br />
• JP Morgan/Wash<strong>in</strong>gton Mutual<br />
Acquisition - 9,200<br />
• JP Morgan/Bear Stearns<br />
Acquisition - 9,160<br />
• Dell - 8,900<br />
• Sony (USA) - 8,000<br />
• Bank of America (Countrywide) -<br />
7,500 and 928 <strong>in</strong> management<br />
• Circuit City - 7,305<br />
• American Express - 7,000<br />
• NASA - 7,000<br />
• American Airl<strong>in</strong>es - 7,000<br />
• Google - 6,000<br />
• Sun Microsystems - 6,000<br />
• Merrill Lynch - 5,150<br />
• GMAC - 5,000<br />
• Dow Chemical - 5,000<br />
The year 2008 was <strong>the</strong> worst year<br />
for job layoffs s<strong>in</strong>ce World War II<br />
and <strong>the</strong> First Quarter of <strong>2009</strong> affirms<br />
that this trend is likely to cont<strong>in</strong>ue.<br />
Accord<strong>in</strong>g to Challenger, Grey, and<br />
Christmas, a major outplacement firm,<br />
planned layoffs at U.S. firms fell 23%<br />
<strong>in</strong> February from January’s seven-year<br />
high. However, <strong>the</strong> numbers of layoffs<br />
are still well above <strong>the</strong> norm. Some<br />
of <strong>the</strong> largest layoff announcements<br />
<strong>in</strong> <strong>2009</strong> have come from major<br />
corporations such as GM with ano<strong>the</strong>r<br />
47,000, Caterpillar with 22,000, NEC<br />
with 20,000, and Panasonic and KB<br />
Toys with 15,000 each. “The decl<strong>in</strong>e <strong>in</strong><br />
job cuts last month offers some hope<br />
that January was <strong>the</strong> peak, and we will<br />
now see layoffs beg<strong>in</strong> to fall or at least<br />
stabilize,” said John Challenger, <strong>the</strong><br />
firm’s CEO.<br />
What are <strong>the</strong> potential impacts for<br />
<strong>the</strong> trade show <strong>in</strong>dustry? Obviously,<br />
exhibitor and attendee participation<br />
at shows is already suffer<strong>in</strong>g. While<br />
most trade show executives expect a<br />
cont<strong>in</strong>uance of such erosion for <strong>the</strong> rest<br />
of this year, recent critical comments<br />
by President Obama, government<br />
officials and <strong>the</strong> media may greatly<br />
exacerbate <strong>the</strong> already fragile tourism<br />
and convention bus<strong>in</strong>ess that support<br />
trade shows. In February, <strong>the</strong> President<br />
rebuked f<strong>in</strong>ancial <strong>in</strong>stitutions say<strong>in</strong>g,<br />
“You can’t go take a trip to Las Vegas<br />
or go down to <strong>the</strong> Super Bowl on <strong>the</strong><br />
taxpayers’ dime.’’ Then cable network<br />
personalities got <strong>in</strong>to <strong>the</strong> act slamm<strong>in</strong>g<br />
bankers for attend<strong>in</strong>g and sponsor<strong>in</strong>g<br />
an event at <strong>the</strong> Venetian. Congressional<br />
leaders soon followed suit, blast<strong>in</strong>g<br />
luxury travel and wasteful meet<strong>in</strong>gs for<br />
firms tak<strong>in</strong>g government money.<br />
Bailout Backlash<br />
This started a wave of trip<br />
cancellations by corporations worried<br />
about “bailout backlash”. Wells Fargo<br />
and Goldman Sachs both cancelled<br />
plans to send employees to a Las Vegas<br />
conference. The damage seems to<br />
be widen<strong>in</strong>g: some 52% of meet<strong>in</strong>g<br />
planners at companies not receiv<strong>in</strong>g<br />
government money have reduced<br />
meet<strong>in</strong>g budgets for this year because<br />
of “bailout backlash”, accord<strong>in</strong>g to<br />
Meet<strong>in</strong>gs & Conventions magaz<strong>in</strong>es. Event<br />
cancellations have spread throughout<br />
Florida, California and o<strong>the</strong>r states.<br />
Laurence Geller, <strong>the</strong> president and<br />
CEO of Strategic Hotels and Resorts,<br />
expects to lose almost 400,000 jobs<br />
this year. “We lost an awful lot of<br />
major bus<strong>in</strong>esses, and it’s not just those<br />
receiv<strong>in</strong>g government bailouts that are<br />
affected, but <strong>the</strong>re’s a general fear of<br />
criticism by people not only mak<strong>in</strong>g <strong>the</strong><br />
book<strong>in</strong>gs but people attend<strong>in</strong>g <strong>the</strong>se<br />
conferences,” Geller said. “It’s really<br />
gotten out of hand because <strong>the</strong> meet<strong>in</strong>gs<br />
and conference bus<strong>in</strong>ess is absolutely<br />
essential to this nation.” Bob Gilbert,<br />
chief executive of <strong>the</strong> Hospitality Sales<br />
& Market<strong>in</strong>g Association International,<br />
said, “Never before have we seen as<br />
much concern <strong>in</strong> <strong>the</strong> corporate world<br />
about <strong>the</strong> perception of <strong>the</strong> venue<br />
or location where <strong>the</strong> organization is<br />
hold<strong>in</strong>g a meet<strong>in</strong>g.”<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trend<strong>in</strong>g & Spend<strong>in</strong>g Forecast<br />
Fig. V: Sector Performance<br />
Best Perform<strong>in</strong>g Sectors<br />
• Hospitality • Transportation<br />
• Medical<br />
Mixed Performance<br />
• Bus<strong>in</strong>ess Services • Government<br />
• Communications • Sport<strong>in</strong>g Goods<br />
• Enterta<strong>in</strong>ment • Technology<br />
Sectors under pressure<br />
• Apparel<br />
• Food<br />
• Automotive • Manufactur<strong>in</strong>g<br />
• Construction • Retail<br />
Fig. VI: Economic Indicators<br />
Consumer Confidence plunged to an unprecedented<br />
level of 25 <strong>in</strong> February. This fall<strong>in</strong>g trend has been driven by<br />
worsen<strong>in</strong>g bus<strong>in</strong>ess expectations and a rapidly deteriorat<strong>in</strong>g<br />
job market.<br />
GDP Growth: Real gross domestic product decreased at an<br />
annual rate of 6.2% <strong>in</strong> <strong>the</strong> Fourth Quarter of 2008. The U.S.<br />
economy is forecasted to shr<strong>in</strong>k by 3.2% this year.<br />
Hous<strong>in</strong>g Starts fell 16.8% <strong>in</strong> January below revised<br />
December 2008 estimates.<br />
Industrial Production fell 1.3% <strong>in</strong> February. The decrease <strong>in</strong><br />
<strong>in</strong>dustrial production is <strong>the</strong> sixth decrease <strong>in</strong> <strong>the</strong> last seven months.<br />
Inflation rose 0.1% <strong>in</strong> February after a 0.2% ga<strong>in</strong> <strong>in</strong> <strong>the</strong> prior<br />
month.<br />
Interest Rates: Short-term <strong>in</strong>terest rates rema<strong>in</strong> at a low<br />
1% rate. Federal policy-makers will keep <strong>the</strong>ir benchmark<br />
<strong>in</strong>terest rate unchanged at 0% to 0.25%.<br />
Job Losses have reached roughly 4.4 million jobs s<strong>in</strong>ce <strong>the</strong><br />
recession began <strong>in</strong> December 2007 with more than half—2.6<br />
million—disappear<strong>in</strong>g <strong>in</strong> <strong>the</strong> last four months.<br />
Lead<strong>in</strong>g Indicators: Five of <strong>the</strong> ten <strong>in</strong>dicators that<br />
determ<strong>in</strong>e <strong>the</strong> Lead<strong>in</strong>g Economic Index (LEI) <strong>in</strong>creased <strong>in</strong><br />
January. Although <strong>the</strong> LEI has risen <strong>the</strong> past two months, it<br />
is too early to project that <strong>the</strong> contraction that began <strong>in</strong> July<br />
2007 is end<strong>in</strong>g.<br />
Manufactur<strong>in</strong>g cont<strong>in</strong>ues to slump. The auto <strong>in</strong>dustry is at<br />
<strong>the</strong> center of <strong>the</strong> manufactur<strong>in</strong>g slip with auto sales <strong>in</strong> February<br />
down 41% to <strong>the</strong> lowest rate s<strong>in</strong>ce December 1981.<br />
Retail Sales decl<strong>in</strong>ed 0.1% from January <strong>2009</strong> and 9.8%<br />
below last year. Gasol<strong>in</strong>e sales were down 32.3% from<br />
February 2008.<br />
Unemployment surged to 8.1%, <strong>the</strong> highest level <strong>in</strong> 25<br />
years. In key <strong>in</strong>dustries—manufactur<strong>in</strong>g, f<strong>in</strong>ancial services and<br />
retail—layoffs have accelerated so quickly that many companies<br />
are just abandon<strong>in</strong>g <strong>the</strong>ir bus<strong>in</strong>ess.<br />
Sources: U.S. Department of Labor, Bureau of Labor Statistics;<br />
The Conference Board; The Institute for Supply Management<br />
(ISM); U.S. Commerce Department<br />
Cont<strong>in</strong>ued on page 18<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 17
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Cont<strong>in</strong>ued from page 17<br />
Putt<strong>in</strong>g Up Their Dukes<br />
The tourism <strong>in</strong>dustry is fight<strong>in</strong>g back. A new multimillion<br />
dollar advertis<strong>in</strong>g campaign says <strong>the</strong> attacks<br />
on travel are cost<strong>in</strong>g a lot of jobs and slams Congress<br />
and <strong>the</strong> Obama adm<strong>in</strong>istration for rhetoric that is<br />
drastically dampen<strong>in</strong>g <strong>the</strong> market for bus<strong>in</strong>ess travel.<br />
Travel executives say high-end bus<strong>in</strong>ess meet<strong>in</strong>gs and<br />
<strong>in</strong>centive trips, which have been maligned as ill-advised<br />
and wasteful, are <strong>the</strong> lifeblood of <strong>the</strong> $740-billion<br />
<strong>in</strong>dustry, creat<strong>in</strong>g more than $100 billion <strong>in</strong> spend<strong>in</strong>g<br />
and one million jobs. “The first people who suffer<br />
are <strong>the</strong> men and women at <strong>the</strong> front desk, <strong>the</strong> bell<br />
staff and <strong>the</strong> taxi drivers across this city,” said Chuck<br />
Bowl<strong>in</strong>g, executive vice president at Mandalay Bay.<br />
Local politicians such as Las Vegas mayor Oscar<br />
Goodman, asked <strong>the</strong> Adm<strong>in</strong>istration to apologize for<br />
<strong>the</strong> comments and Nevada lawmaker Rep. Shelley<br />
Berkley pleaded for <strong>the</strong> attacks to stop.<br />
Yank<strong>in</strong>g Campaign Contributions?<br />
In addition, <strong>the</strong> U.S. Travel Association (USTA) has<br />
launched a plan to reverse <strong>the</strong> setbacks to <strong>the</strong> <strong>in</strong>dustry<br />
by focus<strong>in</strong>g on expla<strong>in</strong><strong>in</strong>g <strong>the</strong> impact on employment<br />
and resist<strong>in</strong>g any attempts by government to regulate<br />
where and when companies can hold meet<strong>in</strong>gs. USTA<br />
president and chief executive Roger Dow, try<strong>in</strong>g to<br />
stop this from becom<strong>in</strong>g an epidemic, did not rule out<br />
<strong>the</strong> possibility that some members – which <strong>in</strong>clude <strong>the</strong><br />
nation’s biggest hotel cha<strong>in</strong>s – could yank campaign<br />
contributions to lawmakers critical of bus<strong>in</strong>ess travel.<br />
Travel executives <strong>in</strong>clud<strong>in</strong>g Disney Parks and Resorts<br />
chairman Jay Rasulo and Jonathan Tisch, chairman<br />
and chief executive of Loews Hotels, traveled to<br />
Wash<strong>in</strong>gton to lobby Adm<strong>in</strong>istration officials and<br />
members of Congress. The executives proposed a set<br />
of event plann<strong>in</strong>g standards limit<strong>in</strong>g an event’s cost<br />
and asked to roll back legislation that would limit big<br />
trips and meet<strong>in</strong>gs by companies accept<strong>in</strong>g taxpayer<br />
money.<br />
What can we expect for <strong>the</strong> future? Hopefully,<br />
efforts by <strong>the</strong> travel executives will be effective <strong>in</strong><br />
preserv<strong>in</strong>g <strong>the</strong> <strong>in</strong>dustry. But s<strong>in</strong>ce no one <strong>in</strong> <strong>the</strong><br />
Adm<strong>in</strong>istration or members of Congress have recanted<br />
any of <strong>the</strong>ir statements, I th<strong>in</strong>k it is certa<strong>in</strong> that similar<br />
attacks will cont<strong>in</strong>ue. This behavior is consistent with<br />
o<strong>the</strong>r recent attempts by government to ga<strong>in</strong> some<br />
control of <strong>the</strong> bank<strong>in</strong>g and auto <strong>in</strong>dustry. Us<strong>in</strong>g <strong>the</strong><br />
economic crisis as an opportunity to <strong>in</strong>tervene <strong>in</strong> <strong>the</strong><br />
private sector seems to be <strong>the</strong> new trend and <strong>the</strong> trade<br />
show <strong>in</strong>dustry will have to adapt and eventually decide<br />
how to address this emerg<strong>in</strong>g issue. It appears large<br />
scale education on <strong>the</strong> serious nature of trade shows<br />
and how such events promote <strong>the</strong> development of new<br />
products and emerg<strong>in</strong>g bus<strong>in</strong>esses may soon become a<br />
necessity. TSE<br />
Cont<strong>in</strong>ued on page 20<br />
18 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
LAS VEGAS<br />
NEW YORK LOS ANGELES SAN FRANCISCO TORONTO<br />
WWW.TWIGLOBAL.COM (702) 691.9000 PHONE (702) 691.9045 FAX<br />
Global Logistics Solutions for People and Exhibits
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecast<strong>in</strong>g Board<br />
Cont<strong>in</strong>ued from page 18<br />
Darlene Gudea,<br />
Publisher & Editor,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Frank Chow,<br />
Chief Economist,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Nancy Walsh,<br />
<strong>Executive</strong> Vice President,<br />
Reed Exhibitions<br />
Margaret<br />
Pederson,<br />
President, Amirexx<br />
& <strong>2009</strong> IAEE Chair<br />
Chris Meyer,<br />
Vice President, Convention<br />
Sales, Las Vegas Convention<br />
and Visitors Authority<br />
James Rooney,<br />
<strong>Executive</strong> Director,<br />
Massachusetts Convention<br />
Center Authority<br />
Steve Moore,<br />
President & CEO,<br />
Greater Phoenix Convention<br />
& Visitors Bureau<br />
“Most of our trade<br />
show bus<strong>in</strong>ess occurs<br />
<strong>in</strong> <strong>the</strong> first half of<br />
<strong>the</strong> year. We’re see<strong>in</strong>g<br />
reductions <strong>in</strong> exhibitor<br />
spend across most<br />
<strong>in</strong>dustries, but our<br />
appo<strong>in</strong>tment-based<br />
events have cont<strong>in</strong>ued<br />
to be strong. For <strong>the</strong><br />
most part, attendee<br />
registration has been<br />
flat with last year, but<br />
<strong>the</strong>re’s been a shift<br />
from conference<br />
participation (revenuegenerat<strong>in</strong>g)<br />
to exhibits<br />
only.”<br />
Tom Caridi<br />
tcaridi@questex.com<br />
Tom Caridi,<br />
CFO,<br />
Questex Media Group<br />
Colette O’Donnell<br />
Group Controller,<br />
Advanstar, Inc.<br />
“Bus<strong>in</strong>ess is be<strong>in</strong>g impacted by<br />
mergers, bankruptcies, payment<br />
defaults and cost-conta<strong>in</strong>ment<br />
measures by those that are still<br />
afloat.”<br />
Colette O’Donnell<br />
codonnell@advanstar.com<br />
Steven Hacker,<br />
President & CEO,<br />
International Association of<br />
Exhibitions & Events (IAEE)<br />
Gregg Caren,<br />
Senior Vice President<br />
of Strategic Bus<strong>in</strong>ess<br />
Development, SMG<br />
Aaron Bludworth,<br />
Chief Operat<strong>in</strong>g Officer,<br />
George Fern Company<br />
“We have cont<strong>in</strong>ued to see<br />
weakness <strong>in</strong>crease <strong>in</strong> nearly all<br />
<strong>in</strong>dustries and geographic locations.<br />
Visibility cont<strong>in</strong>ues to be stra<strong>in</strong>ed<br />
and uncerta<strong>in</strong>ty cont<strong>in</strong>ues to <strong>in</strong>terfere<br />
with organizers’ and exhibitors’ ability<br />
to make commitments. We have<br />
begun to see <strong>the</strong> impact of layoffs<br />
manifest <strong>in</strong> corporate representation<br />
at exhibitions. Unless <strong>the</strong>re are<br />
significant immediate changes <strong>in</strong> <strong>the</strong><br />
current circumstances, <strong>the</strong> forecast<br />
will cont<strong>in</strong>ue to deteriorate for <strong>2009</strong><br />
and likely beyond.”<br />
Aaron Bludworth<br />
abludworth@georgefern.com<br />
Doug Ducate,<br />
President & CEO,<br />
Center for Exhibition<br />
Industry Research (CEIR)<br />
20 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecast<strong>in</strong>g Board<br />
Dan Greene,<br />
COO of<br />
Matrex Exhibits<br />
“Hav<strong>in</strong>g lost <strong>the</strong> First Quarter due to budgets <strong>in</strong><br />
flux, bus<strong>in</strong>esses that have experienced meet<strong>in</strong>g success<br />
<strong>in</strong> <strong>the</strong> past have lost revenue-generat<strong>in</strong>g opportunities<br />
due to fear of uncerta<strong>in</strong>ty. This uncerta<strong>in</strong>ty, and<br />
absence of solid budget<strong>in</strong>g, has carried over to <strong>the</strong><br />
Second Quarter, result<strong>in</strong>g <strong>in</strong> lower spend<strong>in</strong>g thresholds.<br />
“A percentage of exhibit<strong>in</strong>g companies who are<br />
experienc<strong>in</strong>g growth, have focused <strong>the</strong>ir trade show<br />
resources both f<strong>in</strong>ancial and human, on <strong>the</strong> right<br />
event, with <strong>the</strong> right attendees, and a select group<br />
of <strong>the</strong> right products. This simplistic formula,<br />
exploit<strong>in</strong>g over-perform<strong>in</strong>g product channels, is<br />
allow<strong>in</strong>g exhibitors to <strong>in</strong>crease <strong>the</strong>ir reach, scale, and<br />
subsequently <strong>the</strong>ir trade show budget, based on an<br />
improved, measurable outcome.<br />
“These successful companies are lower<strong>in</strong>g <strong>the</strong> cost<br />
of engagement by serv<strong>in</strong>g a purpose on <strong>the</strong> trade<br />
show floor. With smaller sales teams be<strong>in</strong>g dispatched<br />
to trade shows, exhibitors must <strong>in</strong>crease <strong>the</strong> relevance<br />
of <strong>the</strong>ir products and services to <strong>the</strong>ir immediate<br />
audience. Brand awareness is no longer <strong>the</strong> primary<br />
objective. Exhibit<strong>in</strong>g companies need attendees to<br />
buy, not browse, o<strong>the</strong>rwise <strong>the</strong>ir objectives have not<br />
been met.”<br />
Dan Greene<br />
dgreene@matrexhibits.com<br />
“As <strong>the</strong> Second Quarter of <strong>2009</strong> nears<br />
conclusion, traditional event performance<br />
numbers predictably cont<strong>in</strong>ue to fall. And with<br />
approximately 60% of all scheduled events<br />
beh<strong>in</strong>d us, year-end performance <strong>in</strong>dicators<br />
will not likely improve. But, as repeatedly<br />
documented <strong>in</strong> credible research reports on<br />
media performance, <strong>the</strong> face-to -face bus<strong>in</strong>ess<br />
experience has susta<strong>in</strong>ed and even streng<strong>the</strong>ned<br />
its position as <strong>the</strong> most cost-effective and<br />
productive market<strong>in</strong>g option. Corporate decisionmakers<br />
rely upon trade show producers to<br />
assemble <strong>the</strong> sector’s buy<strong>in</strong>g <strong>in</strong>fluencers, and <strong>the</strong><br />
products and solutions <strong>the</strong>y want and need, under<br />
one roof at one time. Though not <strong>in</strong>stitutionally<br />
measured, <strong>the</strong> ‘Buy<strong>in</strong>g Influence’ metric is <strong>the</strong><br />
essential connective tissue that underscores <strong>the</strong><br />
event value proposition. Keep deliver<strong>in</strong>g that, and<br />
events will cont<strong>in</strong>ue to prosper and reta<strong>in</strong> <strong>the</strong>ir<br />
leadership role.”<br />
Jack Chalden<br />
jchalden@bdmetrics.com<br />
Jack Chalden,<br />
VP, Bus<strong>in</strong>ess Development<br />
& Industry Relations,<br />
BDMetrics, Inc.<br />
Skip Cox,<br />
President & CEO,<br />
Exhibit Surveys<br />
“There are some silver l<strong>in</strong><strong>in</strong>gs to this recession.<br />
We hear a lot <strong>in</strong> <strong>the</strong> press about attendance be<strong>in</strong>g<br />
down but quality rema<strong>in</strong><strong>in</strong>g strong, and that is<br />
borne out by our audience quality benchmarks.<br />
In 2008 (a full recession year), Total Buy<strong>in</strong>g Plans<br />
were 51%, down only slightly from 55% <strong>the</strong> year<br />
before.<br />
“There are opportunities for exhibitors will<strong>in</strong>g<br />
to take advantage of <strong>the</strong>m. More <strong>in</strong>terest<strong>in</strong>g is<br />
that we saw <strong>the</strong> overall value of attend<strong>in</strong>g hit its<br />
highest level ever <strong>in</strong> 2008: 70% rated <strong>the</strong>ir overall<br />
value of attend<strong>in</strong>g ‘extremely valuable’ or ‘very<br />
valuable,’ up from 67% <strong>in</strong> 2007 and 63% <strong>in</strong> 2006.<br />
Is <strong>the</strong> current environment at exhibitions actually<br />
more conducive to gett<strong>in</strong>g value from attend<strong>in</strong>g or<br />
is it just that <strong>the</strong> attendees who need to be <strong>the</strong>re<br />
are attend<strong>in</strong>g? It’s probably both, and ei<strong>the</strong>r way it<br />
is positive for shows. The high value rat<strong>in</strong>g is also<br />
a good <strong>in</strong>dication that attendees will return when<br />
<strong>the</strong> economy improves.”<br />
Skip Cox<br />
Skip@exhibitsurveys.com<br />
Clark Williams,<br />
President,<br />
CompuSystems<br />
Tim McGill,<br />
CEO,<br />
Hargrove Inc.<br />
“We cont<strong>in</strong>ue to see<br />
various markets struggle<br />
– up to 20%. Medical<br />
rema<strong>in</strong>s strong and show<strong>in</strong>g<br />
its relatively traditional<br />
signs of recession-proof<br />
attendance. Specialty<br />
markets such as security,<br />
renewable resources and<br />
energy are ga<strong>in</strong><strong>in</strong>g strength.<br />
It’s all about provid<strong>in</strong>g value<br />
to attendees and exhibitors<br />
<strong>in</strong> this economy. We’re<br />
see<strong>in</strong>g more bundl<strong>in</strong>g of<br />
services for exhibitors and<br />
reverse lead solutions for<br />
attendees to help <strong>the</strong>m<br />
f<strong>in</strong>d <strong>the</strong> solutions <strong>the</strong>y are<br />
look<strong>in</strong>g for.”<br />
Terence Donnelly<br />
terence.donnelly@<br />
experient-<strong>in</strong>c.com<br />
Terence Donnelly,<br />
VP, <strong>Trade</strong> <strong>Show</strong> Markets,<br />
Experient<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 21
Feature<br />
CVBs Adjust Strategies as Economy<br />
Squeezes Event and Travel Revenues<br />
By Hil Anderson, senior editor<br />
Carlsbad, CA – The economic downturn<br />
is forc<strong>in</strong>g convention and visitors<br />
bureaus (CVBs) of all sizes to retrench<br />
and revamp <strong>the</strong>ir strategies for market<strong>in</strong>g<br />
to show organizers.<br />
The changes are often made on <strong>the</strong><br />
fly as economic developments make<br />
headl<strong>in</strong>es at a dizzy<strong>in</strong>g pace and anxious<br />
city governments eye hotel revenues and<br />
tourism budgets to help pay for vital<br />
services.<br />
“This is an unusual confluence of<br />
circumstances that is not covered <strong>in</strong> <strong>the</strong><br />
playbook,” said Maura Gast, executive<br />
director of <strong>the</strong> Irv<strong>in</strong>g CVB <strong>in</strong> Texas<br />
and chair of Dest<strong>in</strong>ation Market<strong>in</strong>g<br />
Association International (DMAI).<br />
The speed <strong>in</strong> which <strong>the</strong> U.S.<br />
economy faltered seemed to bl<strong>in</strong>dside<br />
many companies <strong>in</strong> most <strong>in</strong>dustry<br />
sectors. Along with p<strong>in</strong>k slips handed<br />
to thousands of workers, companies<br />
everywhere tightened <strong>the</strong>ir travel<br />
budgets and scaled back on expenses<br />
for events rang<strong>in</strong>g from segment-lead<strong>in</strong>g<br />
trade shows to <strong>in</strong>centive trips for top<br />
employees.<br />
Coupled with vacationers dial<strong>in</strong>g<br />
back on travel s<strong>in</strong>ce last Summer’s<br />
gasol<strong>in</strong>e-price shock, CVBs found<br />
<strong>the</strong>mselves caught <strong>in</strong> a position where<br />
logic called for <strong>in</strong>creased advertis<strong>in</strong>g<br />
and market<strong>in</strong>g but <strong>the</strong>ir primary revenue<br />
source was be<strong>in</strong>g squeezed. “When<br />
travel is off, those of us who are funded<br />
<strong>Executive</strong> Summary<br />
• Less travel and event<br />
revenues mean less money for<br />
CVBs<br />
• Downturn affect<strong>in</strong>g each CVB<br />
differently<br />
• Need to rem<strong>in</strong>d politicians<br />
about <strong>the</strong> value of visitors<br />
• Keep current customers<br />
secured<br />
• No time for sales departments<br />
to hibernate<br />
22 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
y travel taxes will feel <strong>the</strong> impact,”<br />
Gast told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>. “And <strong>in</strong><br />
cases where <strong>the</strong> dest<strong>in</strong>ation market<strong>in</strong>g<br />
organization (CVB) may be gett<strong>in</strong>g a<br />
share of a city’s general fund revenues,<br />
<strong>the</strong>n <strong>the</strong>y are also go<strong>in</strong>g to feel <strong>the</strong> pa<strong>in</strong>.”<br />
Effects Vary<br />
The direct impact of <strong>the</strong> recession<br />
on CVBs has been varied, much as <strong>the</strong><br />
effect on trade shows has been seen on<br />
a show-to-show basis. But <strong>the</strong>re is plenty<br />
of retrench<strong>in</strong>g and odds are <strong>the</strong> typical<br />
bureau will be required to accomplish<br />
more while hav<strong>in</strong>g fewer resources<br />
available to <strong>the</strong>m.<br />
The Las Vegas Convention &<br />
Visitors Authority (LVCVA) has had a<br />
hir<strong>in</strong>g freeze <strong>in</strong> effect for more than a<br />
year as <strong>the</strong> volume of visitors to <strong>the</strong> city<br />
slipped and its take of <strong>the</strong> visitor tax has<br />
decl<strong>in</strong>ed with it. “We are suffer<strong>in</strong>g <strong>the</strong><br />
same as everyone else faced with budget<br />
adjustments,” said Chris Meyer, vice<br />
president of convention sales. “We live<br />
off of <strong>the</strong> room tax.”<br />
Cut Social Services or<br />
Divert Room Taxes?<br />
Room taxes are generally earmarked<br />
specifically for convention bureaus.<br />
Lawmakers, however, can have <strong>the</strong><br />
legislative authority to divert <strong>the</strong> revenues<br />
<strong>in</strong>to o<strong>the</strong>r uses, such as education and<br />
public safety. “Everyone is go<strong>in</strong>g through<br />
budget difficulties,” said Shawn St<strong>in</strong>son,<br />
director of communications for <strong>the</strong> Salt<br />
Lake Convention & Visitors Bureau.<br />
“Do you cut social services or roads or<br />
tourism? It’s a tough decision.”<br />
The consensus among CVBs is that<br />
<strong>the</strong> best way to protect tourism funds<br />
from be<strong>in</strong>g raided by local governments<br />
is to re<strong>in</strong>force <strong>the</strong> fact that conventions<br />
and trade shows are moneymakers and<br />
are vital to <strong>the</strong>ir economy. “It’s ‘educate,<br />
educate, educate,’” said Gast. “And if you<br />
haven’t been hav<strong>in</strong>g this discussion with<br />
<strong>the</strong>m all along, it is probably too late to<br />
start.”<br />
The exhibition <strong>in</strong>dustry has been<br />
aggressively publiciz<strong>in</strong>g <strong>the</strong> economic<br />
impact of trade shows, which was<br />
$1,072 per attendee based on DMAI’s<br />
2005 research and adjusted for <strong>in</strong>flation.<br />
Such spend<strong>in</strong>g is someth<strong>in</strong>g that can’t<br />
be ignored as city leaders try to keep<br />
agencies runn<strong>in</strong>g and police officers,<br />
teachers and firefighters on <strong>the</strong> job.<br />
“O<strong>the</strong>rwise, cities are go<strong>in</strong>g to have to<br />
provide <strong>the</strong> same levels of services to<br />
<strong>the</strong>ir constituents and probably have to<br />
raise <strong>the</strong>ir taxes to do it,” Gast said.<br />
No Time to Go Dark with<br />
Market<strong>in</strong>g Campaigns<br />
Gast added that even though <strong>the</strong><br />
entire U.S. economy was down, <strong>the</strong><br />
competition to lure away meet<strong>in</strong>gs and<br />
exhibitions was still fierce and cities<br />
cannot allow <strong>the</strong>ir CVBs to “go dark”<br />
until <strong>the</strong> economy improves.<br />
Florida Gov. Charlie Crist <strong>in</strong> January<br />
vetoed a $9.9 million cut <strong>in</strong> <strong>the</strong> budget<br />
of Visit Florida, <strong>the</strong> state’s public-private<br />
tourism market<strong>in</strong>g agency, say<strong>in</strong>g that,<br />
“Without <strong>the</strong>ir market<strong>in</strong>g, I’m concerned<br />
about what would happen to tourism <strong>in</strong><br />
Florida.”<br />
At <strong>the</strong> same time, <strong>the</strong>re are<br />
potential hazards to <strong>the</strong> event <strong>in</strong>dustry<br />
and tourism, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> potential<br />
cancellation of construction projects<br />
such as hotels and convention center<br />
expansions. Lawmakers also will be<br />
tempted to hike hotel taxes as was <strong>the</strong><br />
case <strong>in</strong> Nevada this W<strong>in</strong>ter. St<strong>in</strong>son<br />
said <strong>the</strong> Utah legislature is consider<strong>in</strong>g<br />
elim<strong>in</strong>at<strong>in</strong>g a grant program that helps<br />
CVBs pay for out-of-state market<strong>in</strong>g<br />
programs. “That is def<strong>in</strong>itely on <strong>the</strong><br />
table,” he said.<br />
Protect<strong>in</strong>g <strong>the</strong> Base<br />
The market<strong>in</strong>g response by CVBs to <strong>the</strong><br />
current situation has largely been one of<br />
secur<strong>in</strong>g exist<strong>in</strong>g customers as opposed<br />
to launch<strong>in</strong>g expensive new market<strong>in</strong>g<br />
campaigns. “We have to get back to<br />
basics,” said Gast. “We have to take care<br />
of <strong>the</strong> customers we have.”<br />
“There is a lot of ‘reach<strong>in</strong>g out’ by<br />
convention bureaus go<strong>in</strong>g on,” Gast said.<br />
“You can’t control a lot of th<strong>in</strong>gs, but<br />
you can do your best to take care of <strong>the</strong><br />
customers you have and make sure you<br />
collectively get through this.”<br />
In Las Vegas, <strong>the</strong> sales staff has taken<br />
that strategy to heart. Meyer said LVCVA<br />
representatives have been crisscross<strong>in</strong>g<br />
<strong>the</strong> U.S., mak<strong>in</strong>g <strong>in</strong>-person calls on clients<br />
and thousands of telephone calls to<br />
<strong>the</strong>ir prospective attendees through <strong>the</strong><br />
Convention Call program. “We have to<br />
do a lot more with fewer people,” he<br />
said. “But we have not had to lay anyone<br />
off, which is wonderful.”<br />
While ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g relationships<br />
with exist<strong>in</strong>g customers is a top priority,<br />
CVBs are also keep<strong>in</strong>g up <strong>the</strong>ir outreach<br />
to new clients. Major trade shows and<br />
conventions are booked several years<br />
<strong>in</strong> advance so sales representatives<br />
are fac<strong>in</strong>g pressure to bag a big-ticket<br />
show for future years. But <strong>in</strong> <strong>the</strong> short<br />
run, associations were chartered to<br />
serve <strong>the</strong>ir <strong>in</strong>dustry and are unlikely<br />
to cancel an event regardless of how<br />
bad <strong>the</strong> economy is. They also rely on<br />
<strong>the</strong>ir exhibition to pay <strong>the</strong>ir operat<strong>in</strong>g<br />
expenses for <strong>the</strong> year.<br />
There are, however, a myriad of<br />
short-term book<strong>in</strong>gs to be had that can<br />
be an important segment of a CVB’s<br />
bus<strong>in</strong>ess. “The large trade shows are <strong>the</strong><br />
ones that everyone <strong>in</strong> <strong>the</strong> public focuses<br />
on because <strong>the</strong>y are big and easy to see.<br />
But all of <strong>the</strong> board meet<strong>in</strong>gs, sales<br />
events and <strong>in</strong>centive meet<strong>in</strong>gs that come<br />
and go through here every day are <strong>the</strong><br />
ones that drive <strong>the</strong> hotels,” said Meyer.<br />
The Internet provides CVBs with a<br />
cost-effective means to reach out to large<br />
numbers of meet<strong>in</strong>g planners. The value<br />
of a face-to-face meet<strong>in</strong>g with a client<br />
is such that CVBs cannot cut out travel<br />
completely.<br />
“Now is not <strong>the</strong> time to go dark,”<br />
Gast said. “We want to keep people<br />
travel<strong>in</strong>g and messag<strong>in</strong>g, but we all have<br />
to weigh <strong>the</strong>se decisions aga<strong>in</strong>st revenues.<br />
Where do we make changes, and what<br />
changes can we make that we can recover<br />
easily from?”<br />
Reach Maura Gast at (972) 252-<br />
7476 or mgast@irv<strong>in</strong>gtexas.com; Shawn<br />
St<strong>in</strong>son at (801) 534-4913 or sst<strong>in</strong>son@<br />
saltlake.org; Chris Meyer at (702) 892-<br />
2855 or cmeyer@lvcva.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 23
Trend Watch<br />
With Economy Down, Hotel Taxes Could Go Up<br />
By Hil Anderson, senior editor<br />
Las Vegas, NV – While <strong>the</strong> end of<br />
<strong>the</strong> recession is nowhere <strong>in</strong> sight, an<br />
economy-driven round of hotel tax<br />
<strong>in</strong>creases around <strong>the</strong> U.S. could have an<br />
impact on <strong>the</strong> trade show <strong>in</strong>dustry that<br />
will l<strong>in</strong>ger well after <strong>the</strong> recovery gets<br />
underway.<br />
The Nevada Legislature took relatively<br />
little time to pass a 3% <strong>in</strong>crease <strong>in</strong> <strong>the</strong><br />
state room tax <strong>in</strong> March. The boost will<br />
br<strong>in</strong>g <strong>in</strong> an estimated $200 million per year<br />
from hotels <strong>in</strong> Las Vegas and Reno.<br />
Accord<strong>in</strong>g to <strong>the</strong> Las Vegas<br />
Convention and Visitors Authority, <strong>the</strong><br />
average room rate before taxes was $104.89<br />
<strong>in</strong> January. The tax <strong>in</strong>crease, which took<br />
effect March 15, raised <strong>the</strong> average tax<strong>in</strong>cluded<br />
cost of a room from $114.33 per<br />
night to $117.47 per night. At <strong>the</strong> same<br />
time, a $300 per night suite jumped from<br />
$327 per night to $336 per night.<br />
At least one-third of <strong>the</strong> new revenue<br />
will go toward Nevada public schools,<br />
which is a worthy cause many f<strong>in</strong>d<br />
difficult to oppose.<br />
However, <strong>the</strong> vote came <strong>the</strong> same<br />
week <strong>the</strong> $980 million expansion of<br />
<strong>the</strong> Las Vegas Convention Center was<br />
postponed for at least a year because of<br />
<strong>the</strong> tourism slump and decl<strong>in</strong>e <strong>in</strong> <strong>the</strong> same<br />
hotel tax revenues.<br />
With a tourism-savvy state such as<br />
Nevada vot<strong>in</strong>g to bump up room taxes,<br />
<strong>the</strong> situation has trade show organizers<br />
worried that o<strong>the</strong>r major dest<strong>in</strong>ation<br />
cities will give <strong>in</strong> to <strong>the</strong> same temptation<br />
to make up <strong>the</strong>ir budget shortfalls by<br />
draw<strong>in</strong>g on <strong>the</strong> exhibition market. “While<br />
Chicago has not raised its bed tax, three<br />
o<strong>the</strong>r major trade show cities – Las Vegas,<br />
New York and Orlando – have <strong>in</strong> one way<br />
or ano<strong>the</strong>r altered <strong>the</strong>ir bed tax. I th<strong>in</strong>k<br />
<strong>the</strong>y are sett<strong>in</strong>g a trend for <strong>the</strong> smaller<br />
cities,” said Ken McAvoy, senior vice<br />
president of Reed Exhibitions.<br />
McAvoy told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> that<br />
with responsibility for 40 trade shows on<br />
his desk, he has a keen idea of <strong>the</strong> slim<br />
marg<strong>in</strong> for error <strong>the</strong> <strong>in</strong>dustry is work<strong>in</strong>g<br />
under <strong>the</strong>se days and <strong>the</strong> effect that<br />
tack<strong>in</strong>g even just a few dollars onto a hotel<br />
bill can have on <strong>the</strong> attendee pool.<br />
“It may be just an extra dollar, but it<br />
is an extra dollar for<br />
<strong>the</strong> people who have<br />
to pay it,” McAvoy<br />
said. “As th<strong>in</strong>gs tighten<br />
up, people start<br />
reduc<strong>in</strong>g <strong>the</strong>ir travel<br />
and enterta<strong>in</strong>ment<br />
budgets.”<br />
Ken McAvoy<br />
Taxes Are Forever<br />
While <strong>the</strong> cyclical tendencies of<br />
economies and bus<strong>in</strong>ess mean that <strong>the</strong><br />
global slump will eventually reverse itself,<br />
it is less likely that <strong>the</strong> political leadership<br />
of a city will give up a revenue stream<br />
that <strong>the</strong> voters don’t provide. That means<br />
a tax hike passed out of urgency <strong>in</strong> a<br />
crisis could be set <strong>in</strong> stone and a fact of<br />
life for show organizers who committed<br />
to events years <strong>in</strong> advance. “We all know it<br />
is <strong>the</strong> non-voters who get hurt,” McAvoy<br />
said.<br />
The focus on local politics was evident<br />
<strong>in</strong> Carson City when <strong>the</strong> Nevada tax<br />
<strong>in</strong>crease was debated by <strong>the</strong> state Senate.<br />
Media reports from <strong>the</strong> capital said <strong>the</strong><br />
objections to <strong>the</strong> <strong>in</strong>crease did not revolve<br />
around <strong>the</strong> impact on tourism but ra<strong>the</strong>r<br />
how <strong>the</strong> spoils would be divided up<br />
among Nevada’s counties.<br />
Keep<strong>in</strong>g Revenues In-House<br />
Maura Gast, chair for Dest<strong>in</strong>ation<br />
Market<strong>in</strong>g Association International<br />
(DMAI) and executive director of <strong>the</strong><br />
Irv<strong>in</strong>g Convention and Visitors Bureau<br />
<strong>in</strong> Texas, said CVBs and <strong>the</strong> exhibition<br />
<strong>in</strong>dustry had to cont<strong>in</strong>ually press <strong>the</strong>ir<br />
respective city leaders on <strong>the</strong> fact that a<br />
robust tourism base is someth<strong>in</strong>g to be<br />
protected. “O<strong>the</strong>rwise, <strong>the</strong>y are go<strong>in</strong>g to<br />
have to provide <strong>the</strong> same level of services<br />
to <strong>the</strong>ir constituents, but will have to raise<br />
<strong>the</strong>ir taxes to do it,” she said.<br />
On <strong>the</strong> Flip Side, Increased Taxes Can Be<br />
a Benefit<br />
Room taxes are a fact of life <strong>in</strong> any<br />
significant convention city, and when used<br />
to promote tourism, <strong>the</strong>y can actually<br />
benefit <strong>the</strong> exhibition <strong>in</strong>dustry. The tax<br />
provides dependable fund<strong>in</strong>g for capital<br />
improvements to convention centers<br />
<strong>Executive</strong> Summary<br />
• Nevada boosts hotel tax from<br />
9% to 12%<br />
• Organizers eye <strong>in</strong>tentions of<br />
o<strong>the</strong>r cities<br />
• Tax hikes could impact event<br />
travel decisions<br />
• Politicians f<strong>in</strong>d it easier to tax<br />
visitors<br />
• On <strong>the</strong> plus side, taxes<br />
benefit CVBs, convention<br />
districts<br />
and <strong>the</strong> surround<strong>in</strong>g areas as well as <strong>the</strong><br />
operat<strong>in</strong>g expenses of <strong>the</strong> convention<br />
and visitors bureaus that are <strong>the</strong> liaisons<br />
between <strong>the</strong> city and show organizers.<br />
In New York City, for example, a flat<br />
$1.50 tacked onto <strong>the</strong> daily room rate on<br />
every hotel bill is earmarked for <strong>the</strong> Jacob<br />
K. Javits Convention Center. Oakland,<br />
CA residents will vote <strong>in</strong> June on a 3%<br />
hotel tax hike to pay for <strong>the</strong> local CVB<br />
and cultural festivals and attractions. And<br />
across <strong>the</strong> bay <strong>in</strong> San Francisco, a 1.0%<br />
to 1.5% room tax <strong>in</strong>crease was enacted<br />
to be used for tourism market<strong>in</strong>g and<br />
for improvements with<strong>in</strong> a designated<br />
Tourism Improvement District around <strong>the</strong><br />
Moscone Convention Center.<br />
McAvoy said <strong>the</strong> tourism district<br />
concept was an attractive one because it<br />
places stronger controls on how <strong>the</strong> room<br />
tax revenue is spent. “We don’t have an<br />
issue with taxes that rema<strong>in</strong> <strong>in</strong> <strong>the</strong> custody<br />
of <strong>the</strong> CVB if it is us<strong>in</strong>g <strong>the</strong>m for <strong>the</strong><br />
purposes <strong>the</strong>y were <strong>in</strong>tended for,” he said.<br />
Regardless of how it is packaged, an<br />
<strong>in</strong>crease <strong>in</strong> <strong>the</strong> hotel tax is still an <strong>in</strong>crease<br />
<strong>in</strong> <strong>the</strong> hotel tax, he noted. And when added<br />
to <strong>the</strong> current costs of attend<strong>in</strong>g a show<br />
as well as odds and ends such as future<br />
<strong>in</strong>flation, pend<strong>in</strong>g wage hikes for various<br />
unions and higher travel costs, those few<br />
dollars can add up and potentially conv<strong>in</strong>ce<br />
an association or <strong>in</strong>dependent show<br />
organizer to look elsewhere.<br />
Reach Ken McAvoy at (203) 840-5681<br />
or kmcavoy@reedexpo.com; Maura Gast at<br />
(972) 252-7476 or mgast@irv<strong>in</strong>gtexas.com<br />
24 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Room Taxes Range from 7% to 17%,<br />
Accord<strong>in</strong>g to New TSE Survey<br />
By Hil Anderson, senior editor<br />
Carlsbad, CA - The taxes tacked on to hotel bills are a fact of<br />
life <strong>in</strong> every major trade show city and impact <strong>the</strong> travel costs<br />
of attendees and exhibitors. To assist show organizers <strong>in</strong> <strong>the</strong>ir<br />
site selection decisions, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> has launched its<br />
First Annual Report on Taxes <strong>in</strong> <strong>the</strong> Exposition Industry.<br />
This list<strong>in</strong>g of <strong>2009</strong> hotel room taxes <strong>in</strong> <strong>the</strong> major trade<br />
show cities was obta<strong>in</strong>ed from convention and visitors bureaus<br />
across <strong>the</strong> nation. The application of sales tax to <strong>the</strong> room<br />
rate varies from city to city, and some communities charge<br />
additional assessments to hotel bills. For example, <strong>in</strong> New<br />
York City, <strong>the</strong>re is a fee of $1.50 per room, per night for <strong>the</strong><br />
expansion of <strong>the</strong> Jacob K. Javits Convention Center. Clarify<strong>in</strong>g<br />
all taxes and fees prior to book<strong>in</strong>g is always recommended.<br />
Arizona Phoenix 12.27%<br />
California Anaheim 15.46%<br />
California Los Angeles 14.0% plus $0.11<br />
tourism fee per night<br />
California Sacramento 13.5% plus $0.15<br />
tourism fee per night<br />
California San Diego 12.5% plus $0.21<br />
tourism fee per night<br />
California San Francisco 15.5% plus $0.13<br />
tourism fee per night<br />
California San Jose 10.7% plus $2.00<br />
city tax fee per night<br />
California Santa Clara 9.5% plus $0.14<br />
state tax fee per night<br />
and $1.00 tourism<br />
fee per night<br />
Colorado Denver 14.85%<br />
Connecticut Hartford 12.0%<br />
District of Columbia Wash<strong>in</strong>gton 14.5%<br />
Florida Fort Lauderdale 11.0%<br />
Florida Jacksonville 13.0%<br />
Florida Miami Beach/Miami 13.0%<br />
Florida Orlando 12.5%<br />
Florida Tampa 12.0%<br />
Georgia Atlanta 15.0%<br />
Hawaii Honolulu 11.96%<br />
Ill<strong>in</strong>ois Chicago 15.39%<br />
Ill<strong>in</strong>ois Rosemont 13.0%<br />
Ill<strong>in</strong>ois Schaumburg 14.0%<br />
Indiana Indianapolis 16.0%<br />
Iowa Des Mo<strong>in</strong>es 7.0%<br />
First Annual Report on Taxes <strong>in</strong> <strong>the</strong> Exposition Industry<br />
State City oCCupancy Tax<br />
(“effective rate”)<br />
Cont<strong>in</strong>ued on page 26<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 25
Cont<strong>in</strong>ued from page 25<br />
State City oCCupancy Tax<br />
(“effective rate”)<br />
Louisiana New Orleans 13.0%<br />
Maryland Baltimore 13.5%<br />
Massachusetts Boston 12.45%<br />
Michigan Detroit 15.0%<br />
M<strong>in</strong>nesota M<strong>in</strong>neapolis/St. Paul 13.4%<br />
Missouri Kansas City 15.23%<br />
Missouri St. Louis 15.49%<br />
Nevada Las Vegas 12.0%<br />
Nevada Reno 12.0%<br />
New Jersey Atlantic City 14.0%<br />
New Mexico Albuquerque 12.75%<br />
New York New York City 14.25% plus $2.00<br />
per room per night<br />
plus $1.50 per room<br />
per night for Javits<br />
expansion fund<br />
North Carol<strong>in</strong>a Charlotte 15.25%<br />
Ohio Cleveland 15.25%<br />
Ohio Columbus 16.75%<br />
Oklahoma Oklahoma City 13.88%<br />
Oklahoma Tulsa 13.52%<br />
Oregon Portland 12.5%<br />
Pennsylvania Philadelphia 15.2%<br />
Pennsylvania Pittsburgh 14.0%<br />
Rhode Island Providence 13.0%<br />
South Carol<strong>in</strong>a Myrtle Beach 11.0%<br />
Tennessee Nashville 15.25% plus<br />
flat tax fee of<br />
$2.00 per night<br />
Texas Aust<strong>in</strong> 15.0%<br />
Texas Dallas 15.0%<br />
Texas Houston 17.0%<br />
Texas San Antonio 16.75%<br />
Utah Salt Lake City 12.43%<br />
Wash<strong>in</strong>gton Seattle 15.6%<br />
Wiscons<strong>in</strong> Milwaukee 14.6%<br />
© <strong>2009</strong> by <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Carlsbad, CA (760) 929-9666<br />
Source: Various convention and visitors bureaus<br />
First Annual Report on Taxes <strong>in</strong> <strong>the</strong> Exposition Industry<br />
26 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
The success of your meet<strong>in</strong>g is measured only by <strong>the</strong> pounds of <strong>the</strong> bag<br />
your attendees carry. Literature. Plastic goods. T-shirts. Fill ’em up.<br />
Then move ’em out — with <strong>the</strong> bag dragg<strong>in</strong>g beh<strong>in</strong>d <strong>the</strong>m, of course.<br />
At <strong>the</strong> Myrtle Beach Convention Center, we only have one rule. Host great meet<strong>in</strong>gs.<br />
And we do. Our amaz<strong>in</strong>g facilities provide everyth<strong>in</strong>g you need dur<strong>in</strong>g <strong>the</strong> convention, and<br />
<strong>the</strong> prist<strong>in</strong>e beaches and world-class golf offer endless opportunities for fun when it's over.<br />
No hassle. No worry. No excess baggage.<br />
A FACILITY OF THE CITY OF MYRTLE BEACH<br />
Break with convention.<br />
Book your next meet<strong>in</strong>g at <strong>the</strong> Myrtle Beach Convention Center.<br />
1-800-537-1690 or 843-918-1225 • Fax: 843-918-1243<br />
www.myrtlebeachconventioncenter.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 27
<strong>Show</strong> Report<br />
Part VI of a<br />
ten-part report<br />
on build<strong>in</strong>g<br />
attendance at<br />
trade shows<br />
Interop Poised for Growth; Focus on<br />
Efficiency, ROI Resonate <strong>in</strong> Tough Times<br />
By Sandi Ca<strong>in</strong>, News Editor<br />
The Place to Be. Interop <strong>2009</strong> expects ano<strong>the</strong>r big crowd despite <strong>the</strong> recession. TechWeb Live Events<br />
is bett<strong>in</strong>g on education and high level of ROI to <strong>in</strong>crease attendance.<br />
<strong>Executive</strong> Summary<br />
• TechWeb focuses on<br />
education and ROI to<br />
<strong>in</strong>crease attendance at Interop<br />
<strong>2009</strong><br />
• The horizontal nature of event<br />
re<strong>in</strong>forces value of show<br />
• Return<strong>in</strong>g and new co-located<br />
events provide opportunities<br />
to explore new tech options<br />
and meet vendors<br />
• “Unconference” sessions led<br />
by peers/attendees steadily<br />
ga<strong>in</strong><strong>in</strong>g popularity<br />
• Interop attendees courted<br />
through search eng<strong>in</strong>e<br />
optimization, <strong>in</strong>-house social<br />
network, virtual post-show<br />
events; also reach<strong>in</strong>g out to<br />
government and healthcare IT<br />
sectors<br />
TechWeb Live Events aims to hit <strong>the</strong><br />
recession head-on when it stages<br />
bus<strong>in</strong>ess technology show Interop <strong>in</strong> Las<br />
Vegas this May. The annual show aims<br />
to <strong>in</strong>crease attendance this year on <strong>the</strong><br />
strength of cost-sav<strong>in</strong>g IT solutions with<br />
<strong>the</strong> potential to <strong>in</strong>crease revenue as well<br />
as timely educational programs. Interop<br />
typically draws senior IT professionals as<br />
well as analysts, f<strong>in</strong>ancial professionals,<br />
bloggers and o<strong>the</strong>rs <strong>in</strong>terested <strong>in</strong> IT<br />
<strong>in</strong>dustry trends.<br />
TechWeb is one of four divisions<br />
created out of CMP Technology by<br />
owner United Bus<strong>in</strong>ess Media last Fall.<br />
Each division is focus<strong>in</strong>g heavily on<br />
education and ROI—strategies seen as<br />
critical to survival and growth <strong>in</strong> this<br />
difficult economic time. Senior Vice<br />
President of TechWeb Live Events Eric<br />
Faurot th<strong>in</strong>ks those strategies will play<br />
well with Interop attendees. “We believe<br />
<strong>the</strong> recession will streng<strong>the</strong>n <strong>the</strong> Interop<br />
brand,” he said.<br />
The Las Vegas show has grown <strong>in</strong><br />
each of <strong>the</strong> past four years, he said. Last<br />
year’s show drew 17,000 attendees and<br />
500 exhibitors, 170 of which were new.<br />
For <strong>2009</strong>, more than 300 exhibitors<br />
have already signed up. Faurot also said<br />
early registration for Interop Las Vegas<br />
<strong>2009</strong> is ahead of last year’s pace as of<br />
late January. “Economic <strong>in</strong>dications are<br />
that it should be flat or down, but we’re<br />
track<strong>in</strong>g up,” he said.<br />
Faurot is quick to note that<br />
registration numbers could flatten as<br />
<strong>the</strong> show dates near, but believes o<strong>the</strong>r<br />
show cancellations may end up bolster<strong>in</strong>g<br />
Interop’s numbers. “Events that get<br />
cancelled th<strong>in</strong> <strong>the</strong> crowd of compet<strong>in</strong>g<br />
shows,” he said.<br />
Buyers Prefer Horizontal <strong>Show</strong> with<br />
Vertical Segments<br />
To re<strong>in</strong>force <strong>the</strong> value of Interop,<br />
organizers plan to tout <strong>the</strong> benefits of<br />
a horizontal event that br<strong>in</strong>gs all key<br />
players toge<strong>the</strong>r. Faurot said surveys<br />
show IT buyers prefer horizontal shows<br />
with vertical segments. And that’s one<br />
th<strong>in</strong>g that Interop has <strong>in</strong> abundance.<br />
Interop Las Vegas 2008 co-located with<br />
Software 2008 and <strong>the</strong> Computer Security<br />
Institute Security Exchange (CSI SX) for <strong>the</strong><br />
first time. CSI SX will be back this year.<br />
In addition, new two-day conferences<br />
– Enterprise Cloud Summit and Mobile<br />
Bus<strong>in</strong>ess Conference and Expo – will provide<br />
IT managers and bus<strong>in</strong>ess executives an<br />
opportunity to explore new technology<br />
options and meet vendors from those<br />
sectors. The Cloud Summit explores<br />
28 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Faurot<br />
options for us<strong>in</strong>g onl<strong>in</strong>e technology <strong>in</strong><br />
place of <strong>in</strong>ternal databases for various<br />
bus<strong>in</strong>ess functions. The Mobile Bus<strong>in</strong>ess<br />
Conference and Expo will concentrate on<br />
ways to put mobile communications to<br />
work with<strong>in</strong> a corporate environment.<br />
Last year’s “unconference” format–<br />
entire sessions taught by those who show<br />
up–will return for Energy Camp to discuss<br />
green IT methods that achieve greater<br />
energy efficiency. In an “unconference”<br />
session, people come to discuss<br />
development ideas and trends, and listen<br />
to peers’ expertise. Those who show up<br />
suggest discussion topics and lead <strong>the</strong><br />
conversation if <strong>the</strong>ir topics are chosen.<br />
“The people who attend come<br />
despite not hav<strong>in</strong>g a billed speaker,”<br />
Faurot said. While that may be<br />
disconcert<strong>in</strong>g to those on <strong>the</strong> speaker<br />
circuit, it’s a format that’s ga<strong>in</strong><strong>in</strong>g ground<br />
<strong>in</strong> some sectors–particularly emerg<strong>in</strong>g<br />
sectors. “Those who don’t embrace it are<br />
miss<strong>in</strong>g <strong>the</strong> boat,” Faurot said.<br />
Organizers Confident About Quantity and<br />
Quality of Buyers, Education Offer<strong>in</strong>gs<br />
Regardless of f<strong>in</strong>al attendance<br />
numbers, Faurot is confident that<br />
exhibitors will reach qualified buyers<br />
who typically come to Interop to learn<br />
where <strong>the</strong> <strong>in</strong>dustry is headed and what<br />
technologies can immediately help reduce<br />
costs or <strong>in</strong>crease revenue.<br />
Accord<strong>in</strong>g to a report from <strong>the</strong> Center<br />
for Exhibition Industry Research (CEIR)<br />
released <strong>in</strong> January, data dat<strong>in</strong>g back<br />
to <strong>the</strong> 1960s <strong>in</strong>dicates that key buyers<br />
cont<strong>in</strong>ue to attend trade shows dur<strong>in</strong>g<br />
recessions, even if overall attendance and<br />
<strong>the</strong> number of exhibitors shr<strong>in</strong>ks. The<br />
Lured by <strong>the</strong> Internet. TechWeb made significant use of <strong>the</strong> Internet to market <strong>the</strong> upcom<strong>in</strong>g show to<br />
prospective attendees. The campaign made use of popular social network<strong>in</strong>g sites as well search eng<strong>in</strong>e<br />
optimization to reach <strong>the</strong> tech-savvy community.<br />
study also po<strong>in</strong>ted out that <strong>the</strong> percentage<br />
of attendees plann<strong>in</strong>g to buy products<br />
as a result of exhibitions doesn’t change<br />
significantly dur<strong>in</strong>g recessions.<br />
Faurot also th<strong>in</strong>ks Interop has an<br />
advantage with its educational offer<strong>in</strong>gs.<br />
“The whole format is about educat<strong>in</strong>g<br />
IT professionals on how to do <strong>the</strong>ir jobs<br />
better,” he said.<br />
Reach<strong>in</strong>g Attendees Via <strong>the</strong> Internet<br />
Organizers are proactively court<strong>in</strong>g<br />
prospective attendees with a variety of<br />
approaches that <strong>in</strong>clude:<br />
• A move away from direct mail as a<br />
recruit<strong>in</strong>g mechanism. “We shifted<br />
our energies to onl<strong>in</strong>e engagement,”<br />
Faurot said. Those efforts <strong>in</strong>clude<br />
Google search eng<strong>in</strong>e optimization, use<br />
of AdWords and a presence on social<br />
networks like Facebook that cost only<br />
staff time to develop. Interop also built<br />
its own fully functional social network<br />
so that anyone <strong>in</strong>volved with any<br />
Interop show can connect to those who<br />
attended, exhibited or presented at<br />
o<strong>the</strong>r shows. (Interop Las Vegas is <strong>the</strong><br />
flagship event of a series of shows<br />
also held <strong>in</strong> New York and Tokyo.<br />
A new show <strong>in</strong> Mumbai is slated for<br />
Fall.) “The important part is to raise<br />
awareness and <strong>in</strong>crease <strong>the</strong> take-away<br />
value,” Faurot said.<br />
• Reach<strong>in</strong>g out to new sectors,<br />
particularly <strong>in</strong> government and<br />
healthcare. Faurot said <strong>the</strong> Obama<br />
adm<strong>in</strong>istration’s move to appo<strong>in</strong>t a<br />
Chief Technology Officer for <strong>the</strong><br />
Federal government bodes well for<br />
that sector and sends a signal that<br />
technology will play a critical role <strong>in</strong><br />
<strong>the</strong> new adm<strong>in</strong>istration. Extra efforts<br />
with <strong>the</strong> healthcare sector are related<br />
to a renewed government <strong>in</strong>terest<br />
<strong>in</strong> fund<strong>in</strong>g improved databases for<br />
medical records and o<strong>the</strong>r healthcarerelated<br />
<strong>in</strong>itiatives. “We’re do<strong>in</strong>g more<br />
specific outreach with those categories<br />
for Interop and o<strong>the</strong>r new shows not<br />
yet announced,” Faurot said.<br />
• For those who still can’t make <strong>the</strong> show,<br />
Interop will stage virtual events after <strong>the</strong><br />
show. Faurot said such events are good<br />
for lead generation for vendors.<br />
Cont<strong>in</strong>ued on page 30<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 29
TM<br />
Cont<strong>in</strong>ued from page 29<br />
All of <strong>the</strong>se strategies fit<br />
<strong>in</strong>to TechWeb’s mission to focus<br />
on education, boost onl<strong>in</strong>e<br />
education, emphasize return on<br />
<strong>in</strong>vestment and expand its brands<br />
overseas. But <strong>the</strong> immediate<br />
mission for Interop Las Vegas <strong>2009</strong><br />
is more specific. “Our philosophy<br />
is to do everyth<strong>in</strong>g better, and<br />
surprise people,” Faurot said.<br />
That means us<strong>in</strong>g <strong>the</strong> best<br />
<strong>in</strong>terface for <strong>the</strong> website and <strong>the</strong><br />
best possible social network<strong>in</strong>g<br />
tools as well as engag<strong>in</strong>g with <strong>the</strong><br />
audience early and often <strong>in</strong> ways<br />
that will draw <strong>the</strong>m to <strong>the</strong> event.<br />
“It’s important not to panic<br />
when <strong>the</strong> economy goes south,”<br />
Faurot said.<br />
Reach Eric Faurot at (415)<br />
947-6220 or efaurot@techweb.<br />
com<br />
Intellectual Stimulation. Packed classrooms such as this one are a big draw at Interop. Organizers<br />
expect education to be <strong>in</strong> big demand this year as <strong>the</strong> economy makes bus<strong>in</strong>ess survival skills and<br />
strategy more important than ever.<br />
Snapshot: Interop Las Vegas<br />
Name of <strong>Show</strong>: Interop Las Vegas<br />
Website: www.<strong>in</strong>terop.com <strong>Show</strong> owner: TechWeb Live Events<br />
<strong>Show</strong> management: TechWeb Live Events<br />
<strong>Show</strong> dates: Interop Las Vegas May 17-21, <strong>2009</strong><br />
2008 2007 2006<br />
Net square feet exhibit space 160,000 152,000 N/A<br />
Exhibit<strong>in</strong>g companies 485 440 375<br />
Total attendance 17,131 17, 349 17,553<br />
Professional attendance 13,028 12,863 N/A<br />
Total Room Nights 22,158 22,438 19,525<br />
Peak Room Nights 5,515 5,019 4,679<br />
Site Mandalay Bay Hotel Mandalay Bay Hotel Mandalay Bay Hotel<br />
& Convention Center & Convention Center & Convention Center<br />
General service contractor Champion Champion Champion<br />
E exposition Services Exposition Services Exposition Services<br />
Registration firm W<strong>in</strong>gateWeb W<strong>in</strong>gateWeb W<strong>in</strong>gateWeb<br />
30 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
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LPGA International courses and clubhouse<br />
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Orchestra, and year-round home to museums,<br />
art galleries and perform<strong>in</strong>g arts centers<br />
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To realize your meet<strong>in</strong>g possibilities, call our meet<strong>in</strong>g professionals at<br />
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 31
Power Lunch<br />
JOE LOGGIA - The Magic Man<br />
By Bob Dallmeyer, columnist<br />
Joe Loggia became CEO of Advanstar Communications,<br />
Inc. <strong>in</strong> 2004 and quickly set out to transform <strong>the</strong><br />
company <strong>in</strong>to a highly market-focused media company.<br />
To do this, he divested several assets and re-eng<strong>in</strong>eered<br />
<strong>the</strong> entire organization.<br />
Joe grew up <strong>in</strong> Los Angeles and has a unique<br />
career trajectory: he started out as a teamster, <strong>the</strong>n<br />
became a police officer, all <strong>the</strong> while enrolled fulltime<br />
at <strong>the</strong> University of Sou<strong>the</strong>rn California. He<br />
earned a bus<strong>in</strong>ess degree and is a Certified Public<br />
Accountant who once managed fraud <strong>in</strong>vestigations<br />
at Coopers & Lybrand. He jo<strong>in</strong>ed Advanstar <strong>in</strong><br />
1998 as part of <strong>the</strong> purchase and <strong>in</strong>tegration of<br />
MAGIC (Men’s Apparel Guild In California)<br />
<strong>in</strong>to <strong>the</strong> company’s portfolio. Today, Advanstar<br />
produces 150 events, 260 electronic products and 68<br />
publications.<br />
In addition to his past contributions as a board<br />
member of American Bus<strong>in</strong>ess Media (ABM) and <strong>the</strong><br />
Society of Independent <strong>Show</strong> Organizers (SISO), Joe<br />
is active <strong>in</strong> <strong>the</strong> Young President’s Organization. We<br />
spoke soon after MAGIC closed <strong>in</strong> Las Vegas.<br />
Photo Credit: Sherry Tesler<br />
32 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Bob: You have had a truly diverse career<br />
path. Your account<strong>in</strong>g background is<br />
helpful as CEO, but what about law<br />
enforcement?<br />
Joe: Police work was <strong>in</strong>credibly valuable<br />
to me. I had wonderful experiences<br />
deal<strong>in</strong>g with diverse people and solv<strong>in</strong>g<br />
problems quickly. Those skills are an asset<br />
<strong>in</strong> <strong>the</strong> trade show bus<strong>in</strong>ess. It also taught<br />
me that most of <strong>the</strong> th<strong>in</strong>gs considered<br />
emergencies, especially at trade shows, are<br />
not really emergencies. If we solve <strong>the</strong>m <strong>in</strong><br />
a methodical manner, we are far better off<br />
<strong>in</strong> <strong>the</strong> long run.<br />
Bob: What’s your assessment of <strong>the</strong> justcompleted<br />
MAGIC <strong>Show</strong> (February 17-19)?<br />
Joe: Given <strong>the</strong> national retail numbers<br />
and <strong>the</strong> state of <strong>the</strong> economy, I th<strong>in</strong>k<br />
everybody was expect<strong>in</strong>g <strong>the</strong> show to be<br />
less robust than it was. We took a proactive<br />
approach: we developed new platforms<br />
for MAGIC, expanded services and remerchandised<br />
<strong>the</strong> entire event.<br />
Bob: What do you mean by “new<br />
platforms”?<br />
Joe: The show encompasses MAGIC Man,<br />
a complete range of men’s fashions; WWD<br />
MAGIC, a full spectrum of women’s<br />
wear; Premium at MAGIC, <strong>the</strong> premium<br />
apparel l<strong>in</strong>es for men and women;<br />
S.L.A.T.E., a collection for <strong>the</strong> surf, street<br />
and skate communities; STREET, <strong>the</strong><br />
sportswear collection; ECOLLECTION,<br />
an environmentally and socially aware<br />
collection; KIDS, for <strong>the</strong> younger set;<br />
and SOURCING at MAGIC, connect<strong>in</strong>g<br />
apparel companies with <strong>the</strong> fabric/supplier<br />
<strong>in</strong>dustries. We created a better environment<br />
for our exhibitors and attendees by remerchandis<strong>in</strong>g<br />
all <strong>the</strong> areas, expanded<br />
<strong>in</strong>ternational brands and welcomed over<br />
100 new exhibitors to <strong>the</strong> show.<br />
Bob: Tell me about your turn-key booth<br />
packages.<br />
Joe: When I speak about <strong>the</strong> trade show<br />
bus<strong>in</strong>ess, I often remark that we are<br />
our own worst enemy: we make it so<br />
complicated for companies to exhibit <strong>in</strong><br />
a trade show because almost everyth<strong>in</strong>g<br />
is a surprise. Typically, an exhibitor starts<br />
spend<strong>in</strong>g its budget with a trade show<br />
organizer for exhibit space, and <strong>the</strong>n it has<br />
to get a booth constructed. Next, it has<br />
to worry about all <strong>the</strong> services – drayage,<br />
electrical, etc. We have done someth<strong>in</strong>g<br />
about this at Advanstar, across all of our<br />
shows: we created booth packages for our<br />
customers to simplify <strong>the</strong> process. For one<br />
turn-key price, exhibitors get an exhibitsystem<br />
structure, services <strong>in</strong>cluded, and<br />
<strong>the</strong>y just add <strong>the</strong>ir graphics and content.<br />
These were available at different price<br />
po<strong>in</strong>ts throughout MAGIC and were<br />
extremely successful.<br />
Bob: I suspect <strong>the</strong>y also provide a nice<br />
sav<strong>in</strong>gs <strong>in</strong> <strong>the</strong> long run.<br />
Joe: Yes, <strong>the</strong>y are far more cost-efficient<br />
and worry-free. If <strong>the</strong>re’s a problem with<br />
<strong>the</strong> booth package, we have staff on-site<br />
through partnerships with general service<br />
contractors and exhibit builders. Hundreds<br />
of our exhibitors took advantage of this<br />
service this year at MAGIC.<br />
Bob: What about your attendance and<br />
exhibitor numbers this year?<br />
Joe: We are still <strong>in</strong> <strong>the</strong> audit<strong>in</strong>g process<br />
and won’t have <strong>the</strong>se for ano<strong>the</strong>r two<br />
weeks or so.<br />
Bob: Are your shows audited by BPA?<br />
Joe: No. I’ve never had an exhibitor ask<br />
me for an audit.<br />
Bob: How does our <strong>in</strong>dustry get past <strong>the</strong><br />
idea that trade show numbers have to grow<br />
each time to be successful?<br />
Joe: Guys like you have to stop ask<strong>in</strong>g that<br />
as one of your first questions.<br />
Bob: (laugh<strong>in</strong>g) What about your plans for<br />
<strong>the</strong> next MAGIC show <strong>in</strong> August?<br />
Joe: We are expand<strong>in</strong>g on <strong>the</strong> booth<br />
package concept. We have a couple of new<br />
categories that we are look<strong>in</strong>g at launch<strong>in</strong>g.<br />
Our prelim<strong>in</strong>ary exhibitor feedback is that<br />
<strong>the</strong>y had a very positive show, and <strong>the</strong><br />
attendees liked <strong>the</strong> new format, so we will<br />
cont<strong>in</strong>ue what we were do<strong>in</strong>g.<br />
Bob: Advanstar has three dist<strong>in</strong>ct operat<strong>in</strong>g<br />
sectors: fashion, life sciences and power<br />
sports/automotive. How many events,<br />
publications and eMedia offer<strong>in</strong>gs do you<br />
have <strong>in</strong> your portfolio?<br />
Joe: We have 150 events, 260 electronic<br />
products and 68 publications. Please don’t<br />
ask me to name <strong>the</strong>m all.<br />
Bob: How is <strong>the</strong> economy impact<strong>in</strong>g each<br />
sector?<br />
Joe: The economy is affect<strong>in</strong>g all of <strong>the</strong>m.<br />
The fashion and licens<strong>in</strong>g bus<strong>in</strong>esses are<br />
very susceptible to what’s go<strong>in</strong>g on <strong>in</strong><br />
retail. They are still strong and robust for<br />
us, s<strong>in</strong>ce we are <strong>the</strong> market leaders. But<br />
this doesn’t mean that our customers are<br />
not go<strong>in</strong>g through challeng<strong>in</strong>g times. Same<br />
situation <strong>in</strong> our power sports bus<strong>in</strong>ess,<br />
which is also retail-based. While we are not<br />
see<strong>in</strong>g growth here, it is at least rema<strong>in</strong><strong>in</strong>g<br />
flat – which may be <strong>the</strong> new “up” for this<br />
year.<br />
Bob: And <strong>the</strong> rest of <strong>the</strong> portfolio?<br />
Joe: Our life sciences and healthcare<br />
bus<strong>in</strong>ess is still go<strong>in</strong>g through changes,<br />
as it is primarily a publication and<br />
conference bus<strong>in</strong>ess. These fluctuate due<br />
to <strong>the</strong> chang<strong>in</strong>g regulations com<strong>in</strong>g out<br />
of Wash<strong>in</strong>gton, DC. Also, <strong>the</strong> pharma<br />
companies cont<strong>in</strong>ue to play with <strong>the</strong><br />
formula of how <strong>the</strong>y are go<strong>in</strong>g to <strong>in</strong>troduce<br />
drugs to <strong>the</strong> market, reflect<strong>in</strong>g a slowdown<br />
<strong>in</strong> <strong>the</strong> Federal Drug Adm<strong>in</strong>istration. Our<br />
conferences cont<strong>in</strong>ue to be well attended,<br />
rang<strong>in</strong>g from 200 to 2,000 persons.<br />
Bob: Any advice on <strong>the</strong> economy?<br />
Joe: I don’t th<strong>in</strong>k it would be wise for<br />
anyone to apply yesterday’s model to<br />
today’s economic environment. Hav<strong>in</strong>g<br />
said that, <strong>the</strong> properties hold<strong>in</strong>g up <strong>the</strong> best<br />
are those that are critical to our customers’<br />
sales and market<strong>in</strong>g mix. It’s long been<br />
an Advanstar strategy to focus on those<br />
Number One and Two positions.<br />
Bob: Recessions aren’t new. What are your<br />
thoughts about this one?<br />
Joe: If you look at <strong>the</strong> data, this recession<br />
has been go<strong>in</strong>g on longer than most s<strong>in</strong>ce<br />
World War II. I’ve given up try<strong>in</strong>g to figure<br />
out where <strong>the</strong> bottom is. I differ from a<br />
lot of my peers <strong>in</strong> believ<strong>in</strong>g that this will<br />
reset at 2005/2006 levels. I th<strong>in</strong>k it will<br />
reset somewhat lower. And <strong>the</strong> problem<br />
with <strong>the</strong> stock market is that no one has<br />
any confidence <strong>in</strong> it right now. People<br />
were sure 7,000 was <strong>the</strong> absolute bottom<br />
and yet <strong>the</strong> recent 300-po<strong>in</strong>t drop was<br />
Cont<strong>in</strong>ued on page 34<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 33
Cont<strong>in</strong>ued from page 33<br />
more psychologically<br />
devastat<strong>in</strong>g to <strong>the</strong>m<br />
than <strong>the</strong> drop from<br />
9,000 to 8,000.<br />
Bob: What actions are<br />
you tak<strong>in</strong>g at Advanstar<br />
<strong>in</strong> light of this?<br />
Joe: The three most<br />
important th<strong>in</strong>gs for<br />
us to do <strong>in</strong> <strong>the</strong>se tough<br />
times are: one, create<br />
cost-effective programs;<br />
two, focus on quality;<br />
and three, Service,<br />
Service, Service.<br />
Bob: How do you keep<br />
your team motivated?<br />
Joe: We have a great<br />
team. Everybody knows<br />
it’s tough, so we are <strong>in</strong><br />
constant communication<br />
with <strong>the</strong>m. I visit all offices each year<br />
and do a thorough presentation on our<br />
priorities, which is particularly useful at this<br />
time. We reach out to <strong>the</strong>m on a personal<br />
basis and get <strong>the</strong>m to be very connected<br />
to <strong>the</strong>ir customers. We rem<strong>in</strong>d <strong>the</strong>m that<br />
none of us woke up today <strong>in</strong> Darfur, Iraq<br />
or Afghanistan, that we still have endless<br />
possibilities and we are lucky to be here<br />
<strong>in</strong> <strong>the</strong> United States of America. F<strong>in</strong>ally,<br />
everyone who has a job should be happy<br />
for that job.<br />
Bob: What is Advanstar’s USP?<br />
Joe: We look for three th<strong>in</strong>gs: right markets,<br />
right products and <strong>the</strong> right teams. First, we<br />
want to be <strong>in</strong> <strong>the</strong> right markets, ones that<br />
are large and grow<strong>in</strong>g. We particularly seek<br />
markets where <strong>the</strong> dynamics are conducive<br />
to change, creat<strong>in</strong>g a constant need to<br />
communicate. Second, we like our products<br />
to be crucial <strong>in</strong> our customers’ sales and<br />
market<strong>in</strong>g mix. Third, we like to ma<strong>in</strong>ta<strong>in</strong><br />
<strong>the</strong> right Advanstar team to accomplish this.<br />
Ultimately, our focus is on connect<strong>in</strong>g our<br />
customers to <strong>the</strong>ir customers. As a result, we<br />
have lead<strong>in</strong>g products and great ones. We<br />
have very good customer relations because of<br />
our very good teams.<br />
Bob: Are you currently consider<strong>in</strong>g any<br />
launches or acquisitions?<br />
Focused on Service. Advanstar’s executive team keeps customer service as its No. 1<br />
focus. Loggia (second from left) meets with (L-R) Sheryl Ritchie-Longo, corporate director<br />
of facilities; Nancy Nugent, vice president human resources; and Georgiann DeCenzo,<br />
executive vice president.<br />
Joe: We are highly focused on launch<strong>in</strong>g<br />
new products, by figur<strong>in</strong>g out <strong>the</strong> best way<br />
to grow with<strong>in</strong> <strong>in</strong>dustries where we are<br />
established. We’ve just launched several<br />
new electronic products: <strong>the</strong> latest is www.<br />
DVM360.com, a one-stop site for doctors<br />
of veter<strong>in</strong>arian medic<strong>in</strong>e to get news,<br />
product and cl<strong>in</strong>ical <strong>in</strong>formation. In our<br />
veter<strong>in</strong>arian bus<strong>in</strong>ess, we have <strong>the</strong> three<br />
lead<strong>in</strong>g magaz<strong>in</strong>es and three successful<br />
trade shows. We’ve done <strong>the</strong> same th<strong>in</strong>g<br />
with our healthcare group, with www.<br />
ModernMedic<strong>in</strong>e.com, which is ano<strong>the</strong>r<br />
professional portal. We launched <strong>the</strong><br />
Premium Section with<strong>in</strong> MAGIC, and<br />
we’re launch<strong>in</strong>g an apparel section <strong>in</strong> our<br />
licens<strong>in</strong>g show. We’re focus<strong>in</strong>g on new<br />
<strong>in</strong>ternational pavilions at our Dealer Expo.<br />
Bob: What is <strong>the</strong> competition like <strong>in</strong> this<br />
environment?<br />
Joe: It’s different <strong>in</strong> all sectors. Where we<br />
have shows, <strong>the</strong>re are lots of competitors,<br />
and we are not see<strong>in</strong>g any less or more of<br />
<strong>the</strong>m.<br />
Bob: How do you reach out to Gen X and<br />
Gen Y?<br />
Joe: If you want to communicate<br />
efficiently and effectively to <strong>the</strong> younger<br />
generation, you have to th<strong>in</strong>k electronically.<br />
That’s why we have electronic <strong>in</strong>itiatives<br />
<strong>in</strong> every Advanstar group. For examples,<br />
<strong>the</strong> off-road segment of<br />
our power sports group<br />
offers www.offroad.<br />
com, a B-to-B platform<br />
that drives an <strong>in</strong>credible<br />
675,000 users a month. We<br />
have www.searchautoparts.<br />
com, which is a portal<br />
for parts and tra<strong>in</strong><strong>in</strong>g<br />
<strong>in</strong>formation used by<br />
mechanics, body shops<br />
and DIY folks. In every<br />
group, we look at where<br />
<strong>the</strong> young people are go<strong>in</strong>g<br />
electronically and we go<br />
<strong>the</strong>re. We use Twitter and<br />
Facebook extensively – we<br />
actually get orders through<br />
Facebook.<br />
Bob: What about your<br />
green <strong>in</strong>itiatives?<br />
Joe: We have <strong>in</strong>ternal and<br />
external programs that make us ecologically<br />
friendly. We work on drastically cutt<strong>in</strong>g<br />
down trash at our events. At MAGIC, we<br />
added a section for environment-friendly<br />
cloth<strong>in</strong>g.<br />
Bob: Any advice for middle managers<br />
today?<br />
Joe: Be <strong>the</strong> first one at work every day<br />
and, when needed, be <strong>the</strong> last one to go<br />
home. Make sure your priorities are to<br />
your customers, your company and your<br />
staff. I’d say that we are not <strong>the</strong> first group<br />
to experience a recession – we’ve been<br />
here before and this, too, will pass. The<br />
people who can evolve and look at this as<br />
an opportunity, not just a struggle, will be<br />
successful <strong>in</strong> <strong>the</strong> future.<br />
Bob: What keeps you up at night?<br />
Joe: (laugh<strong>in</strong>g) My three daughters, but<br />
<strong>the</strong>y would say it’s <strong>the</strong> dogs.<br />
Bob: F<strong>in</strong>al thoughts?<br />
Joe: <strong>Trade</strong> shows rema<strong>in</strong> a highly viable<br />
way to connect, communicate and conduct<br />
bus<strong>in</strong>ess. We need to make sure that<br />
we focus on cont<strong>in</strong>u<strong>in</strong>g to be effective,<br />
efficient and add<strong>in</strong>g value to <strong>the</strong> process.<br />
Reach Joe Loggia at (818) 227-4417 or<br />
jloggia@advanstar.com<br />
34 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Come ready to play <strong>in</strong> our<br />
new front yard!<br />
Spann<strong>in</strong>g more than five blocks, <strong>the</strong> George R. Brown<br />
Convention Center anchors <strong>the</strong> revitalized east end of<br />
downtown Houston, where <strong>the</strong> surround<strong>in</strong>gs bustle with<br />
new urban development and world-class amenities.<br />
GRB Convention Center, Hilton Americas-Houston, Toyota Center, Discovery Green<br />
www.HoustonConventionCtr.com, www.AmericasHouston.Hilton.com,<br />
www.HoustonToyotaCenter.com, www.DiscoveryGreen.com<br />
With Toyota Center and M<strong>in</strong>ute Maid Park a block away<br />
and <strong>the</strong> 1,200-room Hilton Americas-Houston connected<br />
by sky bridge, <strong>the</strong> GRB couldn’t have dreamed of a better<br />
front yard than <strong>the</strong> new 12-acre downtown park, Discovery<br />
Green, across <strong>the</strong> street.<br />
Houston Pavilions, Now Open<br />
www.houstonpavilions.com<br />
A VISION. A PLAN. A WALKABLE DESTINATION.<br />
SOUTHERN HOSPITALITY WITH A COSMOPOLITAN TWIST<br />
Or walk to Houston Pavilions, <strong>the</strong> new four-block<br />
downtown retail, d<strong>in</strong><strong>in</strong>g and enterta<strong>in</strong>ment hub,<br />
with House of Blues, McCormick and Schmick’s,<br />
BCBG and XXI Forever – all with<strong>in</strong> walk<strong>in</strong>g distance<br />
of <strong>the</strong> convention center.<br />
Comb<strong>in</strong>e this with <strong>the</strong> convention center’s 1.2 million<br />
square feet of dedicated meet<strong>in</strong>g space – <strong>in</strong>clud<strong>in</strong>g a<br />
30,000-square-foot ballroom, 3,600- tier-seated<br />
amphi<strong>the</strong>ater, 6,500-seat arena, four 3,000-squarefoot<br />
balconies, 100 flexible meet<strong>in</strong>g rooms and an<br />
abundance of green <strong>in</strong>itiatives – and Houston never<br />
has been more appeal<strong>in</strong>g.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 35<br />
1001 Avenida de las Americas - Houston, Texas 77010 - 1.800.427.4697 - www.HoustonConventionCtr.com
Special Report<br />
Private Equity <strong>in</strong> Tight Times<br />
By Renee Diiulio, senior editor, news & directories<br />
Carlsbad, CA - Like <strong>the</strong> rest of <strong>the</strong><br />
economic markets, private equity is <strong>in</strong><br />
a state of flux. As credit markets have<br />
tightened, private equity firms have<br />
also found it difficult to arrange debt<br />
f<strong>in</strong>anc<strong>in</strong>g and have had to rely on more<br />
liquid forms of capital. As a result, target<br />
<strong>in</strong>vestments have shrunk and <strong>in</strong>vestment<br />
criteria have become more selective.<br />
In turn, companies pursu<strong>in</strong>g private<br />
equity f<strong>in</strong>anc<strong>in</strong>g have become more<br />
cautious, seek<strong>in</strong>g assurance that <strong>the</strong><br />
<strong>in</strong>vest<strong>in</strong>g firm has <strong>the</strong> credit to support<br />
<strong>the</strong> deal as well as <strong>the</strong> <strong>in</strong>tention to<br />
support <strong>the</strong> company. Deals that<br />
have ended badly for <strong>the</strong> company<br />
receiv<strong>in</strong>g private equity money are<br />
easily found <strong>in</strong> <strong>the</strong> media.<br />
While private equity<br />
is often thought of as a<br />
Out of <strong>the</strong> Vault.<br />
Private equity money is<br />
still available but P.E.<br />
firms are more cautious.<br />
savior for companies dur<strong>in</strong>g a recession,<br />
it is more often a strong contributor<br />
to economic growth. Private equity<br />
<strong>in</strong>vestments offer a company <strong>the</strong><br />
resources to expand or repair its<br />
bus<strong>in</strong>ess. The result can stimulate<br />
<strong>in</strong>novation, job creation and workflow,<br />
and management efficiencies.<br />
Due Diligence<br />
Before <strong>the</strong> money is handed over,<br />
however, companies have to prove <strong>the</strong>y<br />
are worth <strong>the</strong> <strong>in</strong>vestment, a task that<br />
is more challeng<strong>in</strong>g <strong>in</strong> tight economic<br />
times. Private equity firms often have a<br />
set of criteria for companies <strong>in</strong> which<br />
<strong>the</strong>y will <strong>in</strong>vest. Sometimes <strong>the</strong>se<br />
requirements are flexible, but parameters<br />
are often created to match a firm’s<br />
resources and expertise.<br />
F<strong>in</strong>ancial criteria can <strong>in</strong>clude revenue,<br />
EBIDTA [Earn<strong>in</strong>gs Before Interest,<br />
Taxes, Depreciation and Amortization]<br />
and <strong>in</strong>vestment size. Market position,<br />
management philosophies, bus<strong>in</strong>ess<br />
models, geographic headquarters and<br />
performance records may also have to<br />
meet specific requirements.<br />
For <strong>in</strong>stance, some funds are<br />
restricted to European companies; o<strong>the</strong>rs<br />
to those <strong>in</strong> North America; while o<strong>the</strong>rs<br />
have an <strong>in</strong>ternational portfolio. Some<br />
private equity firms prefer <strong>in</strong>dustry<br />
leaders; o<strong>the</strong>r firms work with midmarket<br />
companies. Some firms may ask<br />
managers to <strong>in</strong>vest <strong>the</strong>ir own money.<br />
<strong>Show</strong> organizers should be prepared<br />
to undergo rigorous due diligence.<br />
Today’s economy has forced <strong>in</strong>vestors to<br />
become very cautious about what <strong>the</strong>y<br />
do with <strong>the</strong>ir money.<br />
Identify<strong>in</strong>g Firms<br />
To help identify potential private<br />
equity <strong>in</strong>vestors, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
has ga<strong>the</strong>red <strong>in</strong>formation on nearly 30<br />
private equity firms that have expressed<br />
an <strong>in</strong>terest <strong>in</strong> or have shown a historical<br />
<strong>in</strong>terest <strong>in</strong> <strong>the</strong> media sector. They offer<br />
a broad spectrum of products designed<br />
for a variety of bus<strong>in</strong>ess models and may<br />
help a company move to <strong>the</strong> next level.<br />
36 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
A Special Report on Private Equity Firms with Media Investments<br />
Name of Company Website & Phone Number U.S. Offices Established Performance Notes<br />
Abbott Capital www.abbottcapital.com New York, NY 1986 Has focused exclusively on private equity – venture<br />
Management, LLC (212) 757-2700 capital, buyouts and special situations – by mak<strong>in</strong>g<br />
<strong>in</strong>vestments <strong>in</strong> professionally managed partnerships.<br />
Abry Partners www.abry.com Boston, MA 1989 S<strong>in</strong>ce 1989, has completed over $21 BIL of leveraged<br />
(617) 859-2959 transactions <strong>in</strong>volv<strong>in</strong>g approximately 450 properties.<br />
Advent International www.advent<strong>in</strong>ternational.com Boston, MA 1984 Has <strong>in</strong>vested <strong>in</strong> more than 25 media companies over two<br />
(617) 951-9400 decades. Has helped portfolio companies raise $13 BIL<br />
through public equity and debt offer<strong>in</strong>gs.<br />
Allianz Private Equity www.apep.allianz.com New York, NY 1996 A global <strong>in</strong>vestor focus<strong>in</strong>g exclusively on <strong>in</strong>direct private<br />
Partners (APEP) (212) 7393400 equity <strong>in</strong>vestments (generally private equity limited<br />
partnerships) and selective co-<strong>in</strong>vestments.<br />
AlpInvest Partners www.alp<strong>in</strong>vest.com New York, NY 1999 Has <strong>in</strong>vested more than €20 BIL (approx. $26 MIL*)<br />
(212) 332-6240 over <strong>the</strong> last five years.<br />
Apax Partners LLP www.apax.com New York, NY Advises funds that typically <strong>in</strong>vest <strong>in</strong> companies with a<br />
(212) 753-6300 value between €1 BIL and€5 BIL ($1.3 BIL to $6.4 BIL*).<br />
In last decade, <strong>the</strong> media teamhas advised Apax Funds<br />
on <strong>the</strong> <strong>in</strong>vestment of €3.4 BIL ($4.4 BIL*) of equity.<br />
Apollo Investment www.apolloic.com New York, NY 1990 Targeted <strong>in</strong>vestments typically range between $20 MIL<br />
Corporation (212) 515-3450 and $250 MIL but can vary proportionately as <strong>the</strong> size<br />
of capital base changes.<br />
Avista Capital Partners www.avistacap.com New York, NY; 2005 Makes controll<strong>in</strong>g or <strong>in</strong>fluential m<strong>in</strong>ority <strong>in</strong>vestments,<br />
(212) 593-6900 Houston, TX primarily <strong>in</strong> U.S.-based companies, <strong>in</strong> connection with<br />
various transaction structures, <strong>in</strong>clud<strong>in</strong>g leveraged<br />
buyouts, build-ups and growth f<strong>in</strong>anc<strong>in</strong>gs.<br />
AXA Private Equity www.axaprivateequity.com New York, NY 1996 Has more than $25 BIL assets under management;<br />
(212) 641-8604 <strong>in</strong>vestment approach underp<strong>in</strong>ned by four fundamental<br />
values: performance, expertise, <strong>in</strong>ternational<br />
experience and transparency.<br />
Ba<strong>in</strong> Capital LLC www.ba<strong>in</strong>capitalprivate New York, NY; 1984 S<strong>in</strong>ce <strong>in</strong>ception, has completed more than 250<br />
equity.com Boston, MA <strong>in</strong>vestments. Aggregate transaction value exceeds<br />
(212) 326-9420 $100 BIL.<br />
The Blackstone Group www.blackstone.com New York, NY; Atlanta, 1987 Has raised approximately $44 BIL <strong>in</strong> capital s<strong>in</strong>ce<br />
(212) 583-5000 GA; Boston, MA; 1987. Total enterprise value of transactions by private<br />
Los Angeles, CA;<br />
equity operations was approximately $304 BIL through<br />
Menlo Park, CA September 30, 2008.<br />
Capital Dynamics www.capdyn.com New York, NY; 1988 Oversees over $20 BIL of private equity capital.<br />
(212) 798-3400 San Francisco, CA<br />
The Carlyle Group www.carlyle.com Wash<strong>in</strong>gton, DC; 1987 Has more than $85.5 BIL under management.<br />
(202) 729-5626 Denver, CO; Los Angeles,<br />
CA; San Francisco, CA<br />
Elevation Partners www.elevation.com San Francisco, CA; 2004 Has nearly $1.9 BIL <strong>in</strong> committed capital to be <strong>in</strong>vested<br />
(650) 687-6700 New York, NY over next six years. Targets <strong>in</strong>vestments between $50 MIL<br />
and $300 MIL <strong>in</strong> each transaction.<br />
Hamilton Rob<strong>in</strong>son www.hrco.com Stamford, CT 1984 Seeks companies with revenues of $15 MIL to $100<br />
LLC (HRCo) (203) 602-0011 MIL. Targets <strong>in</strong>vestments of $10 MIL, but has raised<br />
as much as $20 MIL for a transaction.<br />
Cont<strong>in</strong>ued on page 38<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 37
A Special Report on Private Equity Firms with Media Investments<br />
Cont<strong>in</strong>ued from page 37<br />
Name of Company Website & Phone Number U.S. Offices Established Performance Notes<br />
Hellman and Friedman LLC www.hf.com San Francisco, CA; 1984 Dur<strong>in</strong>g 22-year history, has raised and managed over<br />
(415) 788-5111 New York, NY $16 BIL of committed capital. Targets <strong>in</strong>vestments<br />
between $200 MIL and $750 MIL of equity.<br />
Kohlberg Kravis Roberts www.kkr.com New York, NY; 1976 KKR typically acquires large bus<strong>in</strong>esses with strong<br />
and Company (212) 750-8300 Menlo Park, CA; franchises, attractive growth prospects, defensible<br />
San Francisco, CA;<br />
market positions and ability to generate high ROI.<br />
Houston, TX;<br />
Funds <strong>in</strong>vested <strong>in</strong> over 45 companies with more than<br />
Wash<strong>in</strong>gton, DC $200 MIL <strong>in</strong> revenues as of June 30, 2008.<br />
MidOcean Partners www.midoceanpartners.com New York, NY 2003 Manages three funds with over $3.5 BIL <strong>in</strong><br />
(212) 497-1400 commitments. Targets control <strong>in</strong>vestments with<br />
m<strong>in</strong>imumequity contribution of $25 MIL.<br />
Nautic Partners LLC www.nauticpartners.com Providence, RI 1986 Targets equity <strong>in</strong>vestments of $25 MIL to $100 MIL,<br />
(401) 278-6770 represent<strong>in</strong>g majority ownership <strong>in</strong> companies with<br />
proven bus<strong>in</strong>ess models, defensible market positions<br />
and strong growth potential.<br />
Pan<strong>the</strong>on Ventures Ltd. www.pan<strong>the</strong>onventures.com San Francisco, CA; 1982 Has over $23 BIL <strong>in</strong> assets under management.<br />
(415) 249-6200 New York, NY as of September 30, 2008.<br />
Partners Group www.partnersgroup.net New York, NY; 1996 Has CHF 19.2 BIL ($16.6 MIL*) <strong>in</strong> assets under<br />
(415) 537-8585 San Francisco, CA management.<br />
Pathway Capital www.pathwaycapital.com Irv<strong>in</strong>e, CA; 1991 Has committed over $45 BIL <strong>in</strong> more than 300<br />
Management, LLC (949) 622-1000 West Warwick, RI <strong>in</strong>vestment partnerships.<br />
Permira www.permira.com New York, NY 2001 Permira Funds target acquisition opportunities<br />
(212) 386-7480 with transaction sizes of €500 MIL<br />
(approx. $641 MIL*) or more.<br />
Portfolio Advisors LLC www.portad.com Darien, CT 1994 Has committed more than $20 BIL to private equity<br />
(203) 662-3456 funds on behalf of advisory clients. Currently<br />
manages or adm<strong>in</strong>isters more than 2,100<br />
partnership commitments, represent<strong>in</strong>g over $60 BIL<br />
domestic and <strong>in</strong>ternational private equity and real<br />
estate <strong>in</strong>vestments.<br />
Providence Equity www.provequity.com Providence, RI; 1989 Manages funds with over $22 BIL <strong>in</strong> equity<br />
Partners LLC (401) 751-1700 Los Angeles, CA; commitments. Targets equity <strong>in</strong>vestments of<br />
New York, NY<br />
$250 MIL to $2.5 BIL.<br />
The Riverside Company www.riversidecompany.com Atlanta, GA; Chicago, IL; 1988 Has over $2.5 BIL <strong>in</strong> capital under management.<br />
(212) 265-6575 Cleveland, OH; Dallas, TX; Focuses on <strong>in</strong>dustry-lead<strong>in</strong>g companies under $150 MIL.<br />
Los Angeles, CA; New<br />
York, NY; San Francisco, CA<br />
SFW Capital Partners LLC www.sfwcap.com Rye, NY; Hudson, OH Manages over $300 MIL <strong>in</strong> equity capital. Typically<br />
(914) 510-8910 <strong>in</strong>vests from$15 MIL to $75 MIL of equity.<br />
SL Capital Partners LLP www.privateequity. Boston, MA Has approximately €128.0 BIL (approximately $164 MIL*)<br />
standardlife<strong>in</strong>vestments.com under management; has raised approximately<br />
(617) 720-7900 €6.3 BIL ($8.1 BIL*).<br />
TPG www.tpg.com Fort Worth, TX; 1992 Has over $50 BIL of capital under management.<br />
(817) 871-4000 Menlo Park, CA; Generally seeks to <strong>in</strong>vest <strong>in</strong> established bus<strong>in</strong>esses<br />
Wash<strong>in</strong>gton, DC;<br />
requir<strong>in</strong>g equity capital between $100 MIL and $750 MIL.<br />
New York, NY; San Francisco, CA<br />
* Based on <strong>the</strong> currency exchange rate on March 11, <strong>2009</strong>.<br />
38 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 39
presents<br />
Who’s Who <strong>in</strong> Media Advisory Services<br />
By Hil Anderson, senior editor<br />
Carlsbad, CA - The current economic turmoil has not<br />
completely elim<strong>in</strong>ated <strong>the</strong> likelihood of mergers or<br />
acquisitions <strong>in</strong> <strong>the</strong> media field, but is has made <strong>the</strong><br />
market more conservative and selective <strong>in</strong> <strong>the</strong> deals it<br />
pursues.<br />
Mergers and acquisitions have been an attractive<br />
growth strategy for companies seek<strong>in</strong>g to streng<strong>the</strong>n<br />
<strong>the</strong>ir positions <strong>in</strong> exist<strong>in</strong>g markets or branch out<br />
<strong>in</strong>to new <strong>in</strong>dustrial sectors. The chang<strong>in</strong>g economic<br />
landscape is mak<strong>in</strong>g companies more strategic <strong>in</strong> <strong>the</strong>ir<br />
th<strong>in</strong>k<strong>in</strong>g and more cognizant of <strong>the</strong>ir own f<strong>in</strong>ances<br />
as <strong>the</strong>y consider mak<strong>in</strong>g a purchase. At <strong>the</strong> same<br />
time, sell<strong>in</strong>g a show could become a more urgent<br />
priority for a company experienc<strong>in</strong>g cash-flow issues<br />
or pull<strong>in</strong>g back from markets where its shows are not<br />
necessarily <strong>the</strong> market leaders.<br />
There are four media advisory firms specializ<strong>in</strong>g<br />
<strong>in</strong> <strong>the</strong> trade show bus<strong>in</strong>ess. The pr<strong>in</strong>cipals of <strong>the</strong>se<br />
companies are well known <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry and have<br />
a network of relationships with venture capitalists,<br />
private equity firms and lend<strong>in</strong>g <strong>in</strong>stitutions. They<br />
also are on top of chang<strong>in</strong>g trends and <strong>the</strong> specifics<br />
of putt<strong>in</strong>g toge<strong>the</strong>r <strong>the</strong> best deal possible for all<br />
parties. Here is an overview of each firm, listed <strong>in</strong><br />
alphabetical order.<br />
Berkery Noyes. . . . . . . . . . . . . . . . . . . . . . p.40 & 41<br />
Corporate Solutions . . . . . . . . . . . . . . . . . . . . . p. 41<br />
De Silva & Phillips . . . . . . . . . . . . . . . . . . . . . . p. 41<br />
The Jordan, Edmiston Group, Inc. (JEGI) . . . p. 41<br />
Expert Advice: ACCELERATE<br />
has acquired<br />
In <strong>the</strong> truck<strong>in</strong>g bus<strong>in</strong>ess, as <strong>in</strong> <strong>in</strong>vestment bank<strong>in</strong>g, performance is key. Randall-Reilly, #1<br />
<strong>in</strong>formation source for <strong>the</strong> truck<strong>in</strong>g, construction and <strong>in</strong>dustrial equipment markets, wanted<br />
to accelerate growth. Investcorp sought a high-octane media <strong>in</strong>vestment for its private<br />
equity portfolio. Berkery Noyes delivered <strong>the</strong> goods. If you’re consider<strong>in</strong>g a strategic merger,<br />
acquisition, divestiture, or timely exit strategy,<br />
call Kathleen Thomas at 212.668.3022 and let us<br />
put you <strong>in</strong> <strong>the</strong> driver’s seat.<br />
Power<strong>in</strong>g Information, Media and <strong>Trade</strong>show Leaders Worldwide | berkerynoyes.com | One Liberty Plaza | New York, NY 10006 | 877.759.6996<br />
40 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
“Our able advisers at Berkery Noyes helped us complete<br />
<strong>the</strong> k<strong>in</strong>d of transaction we were hop<strong>in</strong>g for. Go<strong>in</strong>g <strong>in</strong>, we<br />
thought <strong>the</strong> process would be complex and mysterious.<br />
It turned out we were right about <strong>the</strong> complexity but<br />
wrong about <strong>the</strong> mystery. Much to our satisfaction,<br />
Berkery, Noyes took that completely out of <strong>the</strong> equation.”<br />
— Michael Tucker, Chairman & CEO Restore Media, LLC<br />
The #1 Investment Bank<strong>in</strong>g Firm <strong>in</strong> <strong>the</strong><br />
<strong>Trade</strong> <strong>Show</strong> & Consumer <strong>Show</strong> Industries<br />
Nick Curci<br />
President<br />
Corporate Solutions<br />
Hotrod & Restoration, LLC<br />
has sold<br />
to<br />
Kathleen provides sell-side and buy-side<br />
transaction services to privately held, publicly<br />
traded and <strong>in</strong>vestor-backed companies <strong>in</strong> <strong>the</strong> B-to-<br />
B media and <strong>Trade</strong>show/Conference markets.<br />
Berkery Noyes offers strategic and f<strong>in</strong>ancial<br />
Mergers & Acquisitions advice to <strong>the</strong> media & <strong>in</strong>formation<br />
<strong>in</strong>dustry. If you’re consider<strong>in</strong>g an acquisition,<br />
divestiture, asset sale, or timely exit strategy, call<br />
Kathleen Thomas at 212 668 3022 or email her at<br />
kathleen.thomas@berkerynoyes.com.<br />
Kathleen thomas<br />
Manag<strong>in</strong>g Director<br />
B-to-B Media<br />
& Events Group<br />
Dur<strong>in</strong>g our 10 year history, we<br />
have realized $300 million <strong>in</strong><br />
deal value for our clients with 50<br />
<strong>in</strong>dividual transactions represent<strong>in</strong>g<br />
150 trade shows, 40 consumer<br />
shows and 15 trade magaz<strong>in</strong>es.<br />
If you are consider<strong>in</strong>g sell<strong>in</strong>g your<br />
events, we can help you maximize<br />
<strong>the</strong>ir value. We handle all aspects<br />
of <strong>the</strong> process for you so that you<br />
can focus on cont<strong>in</strong>u<strong>in</strong>g to run<br />
your bus<strong>in</strong>ess.<br />
CSmergers.com<br />
Has sold its 10<br />
Technology Conferences<br />
to Institute for<br />
International Research<br />
Has sold its Scottsdale Spr<strong>in</strong>g<br />
Home & Garden <strong>Show</strong> to<br />
berkerynoyes.com | One Liberty Plaza | New York, NY 10006 | 877.759.6996<br />
Nick Curci, President<br />
Phone: (203) 226-4040<br />
180 Post Road East, Suite 215 Cell: (203) 414-4474<br />
TSE 3.14.09:Layout Westport, CT 06880 1 3/6/09 1:07 E-mail: PM Page NCurci@CSmergers.com<br />
1<br />
DeSilva+Phillips specializes <strong>in</strong> <strong>the</strong><br />
media DeSilva+Phillips and digital media specializes <strong>in</strong>dustries,<br />
<strong>the</strong><br />
with media over and 165 digital transactions media total<strong>in</strong>g <strong>in</strong>dustries,<br />
over with $6.5 over billion 165 transactions <strong>in</strong> value. See our total<strong>in</strong>g new<br />
White over Paper $6.5 billion (written <strong>in</strong> <strong>in</strong> value. conjunction with<br />
AMR International), “The Events Industry:<br />
The<br />
Our<br />
Opportunity<br />
trade show<br />
for<br />
practice<br />
Susta<strong>in</strong>ed<br />
is led<br />
Growth,”<br />
by<br />
at www.mediabankers.com (or email<br />
Roland DeSilva, Manag<strong>in</strong>g Partner.<br />
sam@mediabankers.com).<br />
Our trade show practice is led by<br />
Roland’s roland@mediabankers.com<br />
email is roland@mediabankers.com<br />
Roland DeSilva, Manag<strong>in</strong>g Partner.<br />
february 2008<br />
february 2007<br />
Virgo Publish<strong>in</strong>g, an <strong>in</strong>tegrated<br />
B2B publish<strong>in</strong>g, events<br />
$530,000,000<br />
and e-media company with<br />
Prism Bus<strong>in</strong>ess Media<br />
17 magaz<strong>in</strong>es, 10 shows/<br />
Hold<strong>in</strong>gs, Inc. has acquired<br />
Penton<br />
conferences,<br />
Media,<br />
tra<strong>in</strong><strong>in</strong>g<br />
Inc.<br />
and<br />
accreditation programs and a<br />
grow<strong>in</strong>g Penton onl<strong>in</strong>e Media, platform, Inc. has<br />
been sold to Arl<strong>in</strong>gton Capital.<br />
Arl<strong>in</strong>gton Capital Partners<br />
february 2008<br />
december 2006<br />
CBI Research, Inc., a provider<br />
of live/electronic conferences<br />
Society of Manufactur<strong>in</strong>g<br />
for senior executives <strong>in</strong> <strong>the</strong><br />
Eng<strong>in</strong>eers has acquired<br />
pharmaceutical and<br />
7 trade shows from Reed<br />
Exhibitions<br />
biotech <strong>in</strong>dustries,<br />
Canada.<br />
has<br />
been sold to Advanstar<br />
Communications Reed Exhibitions Inc. Canada<br />
Advanstar<br />
Communications Inc.<br />
september 2008<br />
august 2005<br />
The W<strong>in</strong>ner’s Circle<br />
Organization, which coproduces<br />
events with media<br />
JPMorgan<br />
companies,<br />
Partners<br />
analyzes<br />
has<br />
f<strong>in</strong>ancial<br />
acquired Hanley Wood,<br />
advisory services and produces<br />
rank<strong>in</strong>gs of f<strong>in</strong>ancial<br />
LLC, from Veronis Suhler<br />
Stevenson.<br />
of advisors, has been sold<br />
to Barron’s, Hanley Wood, published LLCby<br />
Dow Jones & Company.<br />
Dow Jones & Company<br />
“Once aga<strong>in</strong>, JEGI’s team of bankers<br />
delivered outstand<strong>in</strong>g results for dmg,<br />
provid<strong>in</strong>g sound advice and counsel on<br />
this transaction. The team was tenacious,<br />
efficient, and added value through each<br />
step of <strong>the</strong> process. We fully appreciate<br />
JEGI’s commitment to excellence, while<br />
work<strong>in</strong>g on our behalf.”<br />
Mark Alcock<br />
Deputy CEO<br />
a division of DMGT plc<br />
has sold its<br />
North American<br />
Consumer Home <strong>Show</strong>s<br />
to<br />
a portfolio company of<br />
for $53,000,000<br />
dmg world media July 2008<br />
JEGI, <strong>the</strong> lead<strong>in</strong>g <strong>in</strong>vestment bank for <strong>the</strong><br />
Exhibitions & Conferences sector, has sold<br />
more event bus<strong>in</strong>esses than any o<strong>the</strong>r<br />
advisory firm.<br />
Divestitures Acquisitions Valuations Strategic Assessments<br />
Divestitures Acquisitions Private Placements<br />
475 Valuations Park Avenue Strategic South, Assessments<br />
New York, NY 10016<br />
Phone 212.686.9700 Fax 212.686.2172<br />
www.mediabankers.com<br />
475 Park Avenue South, New York, NY 10016<br />
Phone 212.686.9700 Fax 212.686.2172<br />
www.mediabankers.com<br />
Richard Mead<br />
Manag<strong>in</strong>g Director<br />
richardm@jegi.com<br />
(212) 754-0710<br />
www.jegi.com<br />
Contact Richard Mead to discuss your<br />
company’s M&A strategy.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 41
Your<br />
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is Here<br />
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PrivilegedAccess.tv is <strong>the</strong> only onl<strong>in</strong>e video platform that <strong>in</strong>creases <strong>the</strong> <strong>in</strong>ternational<br />
exposure of your show while keep<strong>in</strong>g exhibitors and attendees engaged throughout<br />
<strong>the</strong> year. All at no charge to you!<br />
Dorian Dick<strong>in</strong>son - VP of Development and Strategy<br />
PrivilegedAccess.tv (312) 341-9629 <strong>in</strong>fo@PrivilegedAccess.tv<br />
42 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Research<br />
Roundup<br />
By Nicole Burnes, assistant editor<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup <strong>in</strong>cludes valuable data from prom<strong>in</strong>ent <strong>in</strong>dustry associations and organizations that<br />
you can use <strong>in</strong> presentations, strategic plann<strong>in</strong>g, reports to management and sales efforts to exhibitors. These factoids<br />
range from <strong>the</strong> power of expositions to growth trends.<br />
Accurate statistics are particularly valuable <strong>in</strong> a rapidly chang<strong>in</strong>g bus<strong>in</strong>ess<br />
environment. This easy-to-use and <strong>in</strong>sightful collection of pert<strong>in</strong>ent <strong>in</strong>formation will<br />
prove to be a valuable resource <strong>in</strong> day-to-day decision-mak<strong>in</strong>g and <strong>the</strong><br />
development of longer-term strategies.<br />
Cont<strong>in</strong>ued on page 45<br />
Sponsored by<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 43
Put<br />
SMG is proud to sponsor TSE’s special “Research Roundup”<br />
edition. We believe that “knowledge is power” and research<br />
enables you to make better decisions. So what are <strong>the</strong> facts<br />
about SMG?<br />
National Sales to <strong>the</strong> Test……<br />
Warmest regards,<br />
See how much you know:<br />
• Number of facilities <strong>in</strong> <strong>the</strong> SMG family: 217<br />
• Number of trade show venues (as of 2/1/08): 66<br />
• Number of places to call to book <strong>the</strong>m all: 1*<br />
• Total gross square feet of prime space: 11 million<br />
• Number of events hosted <strong>in</strong> all facilities: 10,000<br />
• Total patrons <strong>in</strong> all facilities:<br />
45 million<br />
• Number of <strong>in</strong>dustry events you will see us at: 15<br />
Put all <strong>the</strong>se facts toge<strong>the</strong>r and you have <strong>the</strong> strongest, mostuser<br />
friendly book<strong>in</strong>g network for convention and exhibition<br />
facilities <strong>in</strong> <strong>the</strong> world. Now that you know <strong>the</strong> facts, put us to<br />
<strong>the</strong> test. Call or e-mail our national sales office to shop any or<br />
all of our first class venues <strong>in</strong> <strong>the</strong> United States, Puerto Rico,<br />
Canada and Mexico.<br />
Gregg Caren<br />
Senior Vice President<br />
Strategic Bus<strong>in</strong>ess Development<br />
One click. One Call.<br />
SMG…where do you want to show today?<br />
Click www.smgworld.com or<br />
Call 866.BOOK.SMG* for our<br />
national sales helpl<strong>in</strong>e<br />
Dena'<strong>in</strong>a Civic and<br />
Convention Center<br />
Egan Convention Center<br />
Lynnwood Convention Center<br />
Ogden Eccles Conference Center<br />
Salt Palace Convention Center<br />
South Towne Expo Center<br />
Fresno Convention Center<br />
Valdez Hall<br />
Moscone Convention Center<br />
Rabobank Convention Center<br />
Long Beach Convention Center<br />
Ontario Convention Center<br />
Palm Spr<strong>in</strong>gs Convention Center<br />
Colorado Convention Center<br />
Phil Long Expo Center<br />
Albuquerque Convention Center<br />
CA<br />
El Paso Convention Center<br />
WA<br />
NV<br />
AZ<br />
UT<br />
Persh<strong>in</strong>g Center Exhibition Hall<br />
Cox Bus<strong>in</strong>ess Services Center<br />
MT<br />
WY<br />
CO<br />
NM<br />
Iowa State Center<br />
Mid-America Center<br />
Kansas Expocentre<br />
ND<br />
SD<br />
KS<br />
Irv<strong>in</strong>g<br />
Convention Center<br />
Ford Park<br />
American<br />
Bank Center<br />
IA<br />
OK Tulsa<br />
Convention Center<br />
Peoria Civic Center<br />
Evansville Convention Center<br />
DeVos Place<br />
The Hall at <strong>the</strong> Dow Event Center<br />
Dayton Airport Expo Center<br />
SeaGate Convention Centre<br />
Greater Columbus Convention Center<br />
IL<br />
ON<br />
Mobile<br />
Convention Center<br />
FL<br />
NY<br />
MX<br />
Baton Rouge<br />
River Center<br />
Memphis Cook Convention Center<br />
Jackson Convention Complex<br />
Louisiana Superdome<br />
Direct Energy Centre<br />
Atlantic City Convention Center<br />
Wildwoods Convention Center<br />
David L. Lawrence Convention Center<br />
Farm Bureau Center at State Fair of Virg<strong>in</strong>ia<br />
Hampton Roads Convention Center<br />
Knoxville Convention Center<br />
Cabarrus Arena & Events Center<br />
Wilm<strong>in</strong>gton Convention Center<br />
Florence Civic Center<br />
Charleston Area Convention Center<br />
Carol<strong>in</strong>a First Center<br />
Gw<strong>in</strong>nett Center<br />
Savannah International <strong>Trade</strong> & Convention Center<br />
Prime F. Osborn Convention Center<br />
Osceola Heritage Park<br />
DCU Center<br />
Rhode Island Convention Center<br />
Nassau County Expo Center<br />
Meadowlands Convention Center<br />
Pontchartra<strong>in</strong> Center<br />
Broward County Convention Center<br />
Mazatlan International Center<br />
Tampico Convention Center<br />
Shreveport<br />
Convention Center<br />
Reliant Park<br />
Hawaii Convention Center<br />
HI<br />
World <strong>Trade</strong> Center- Mexico; CIEC<br />
Puerto Rico<br />
Convention<br />
Center<br />
PR<br />
www.smgworld.com<br />
44 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
The Power of Expositions<br />
Cont<strong>in</strong>ued from page 43<br />
The cost of mak<strong>in</strong>g an <strong>in</strong>itial<br />
face-to-face visit with a potential<br />
customer through an exhibition lead<br />
is $215, compared to<br />
$1,039 without.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
67%<br />
Percentage of exhibitors measure <strong>the</strong> success of<br />
<strong>the</strong>ir show through <strong>the</strong>ir sales from leads.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
Percentage of bus<strong>in</strong>ess decision-makers who agree trade<br />
shows and <strong>in</strong>-person events are effective at:<br />
When mak<strong>in</strong>g exhibit<strong>in</strong>g decisions, <strong>the</strong> highest ranked<br />
tools for support<strong>in</strong>g those decisions are:<br />
Historical performance/exit surveys (63%)<br />
Exhibitor-supplied promotional materials (59%)<br />
Input/references from o<strong>the</strong>r exhibitors (58%)<br />
<strong>Trade</strong> show/event audits (41%)<br />
Source: BPA Worldwide, 2008<br />
80% 81%<br />
61%<br />
2007 2005 2007 2005<br />
Build<strong>in</strong>g Brand Image<br />
63%<br />
Generat<strong>in</strong>g Qualified Leads<br />
Source: American Bus<strong>in</strong>ess Media/Forrester Research 2008<br />
82%<br />
of trade show attendees had net buy<strong>in</strong>g <strong>in</strong>fluence over one or more<br />
major types of products exhibited at that show (for 2007).<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
39%<br />
of visitors attend<br />
<strong>the</strong> same exhibition at least<br />
Two Years<br />
<strong>in</strong> a row.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
Cont<strong>in</strong>ued on page 46<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 45
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
The Power of Expositions<br />
Cont<strong>in</strong>ued from page 45<br />
63%<br />
Percentage of sales and market<strong>in</strong>g executives who agree<br />
or strongly agree that exhibitions assist <strong>in</strong> ga<strong>in</strong><strong>in</strong>g/<br />
reta<strong>in</strong><strong>in</strong>g market share.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
67%<br />
Percentage of sales and market<strong>in</strong>g executives agree or<br />
strongly agree that exhibitions <strong>in</strong>crease corporate and/or<br />
brand recognition.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
87%<br />
Percentage of purchas<strong>in</strong>g decision-makers who found that exhibitions<br />
are an “extremely useful” source of needed purchas<strong>in</strong>g <strong>in</strong>formation.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
77%<br />
of qualified attendees at exhibitions<br />
represent new customers.<br />
Source: Center for Exhibition Industry Research (CEIR), <strong>2009</strong><br />
45%<br />
Percentage of attendees who develop an<br />
emotional connection with a brand after<br />
<strong>in</strong>teract<strong>in</strong>g with it at a trade show.<br />
Source: Exhibit Surveys, Inc., 2007<br />
46 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
Budget Considerations<br />
$132.23<br />
The Average Daily Rate<br />
(ADR) for a hotel room<br />
<strong>in</strong> <strong>the</strong> top 25 markets is<br />
$132.23. Nationwide,<br />
it is $102.33.<br />
Source: STR Global, <strong>2009</strong><br />
Budgets for exhibit<strong>in</strong>g<br />
will decrease 17%<br />
from an average $459,100 <strong>in</strong> 2008 to<br />
$381,000 <strong>in</strong> <strong>2009</strong>.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
Exhibit Promotion<br />
& Sales - 8%<br />
Exhibit Staff &<br />
Tra<strong>in</strong><strong>in</strong>g - 9%<br />
Exhibit Freight<br />
Shipp<strong>in</strong>g - 11%<br />
O<strong>the</strong>r Related<br />
Items - 9%<br />
Exhibit Space - 36%<br />
Exhibit space accounts for<br />
36% of <strong>the</strong> trade show<br />
budget and show services for<br />
17%.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association<br />
(TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
Exhibit Design &<br />
Production - 10%<br />
<strong>Show</strong> Services - 17%<br />
Nearly four <strong>in</strong> ten (39%) of respondents from <strong>the</strong><br />
Exhibit Management Survey by <strong>the</strong> <strong>Trade</strong> <strong>Show</strong><br />
Exhibitors Association work for organizations that<br />
purchased a new exhibit with<strong>in</strong> <strong>the</strong> last 12 months.<br />
Their average budget for all types of booths was<br />
$59,400.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
Cont<strong>in</strong>ued on page 48<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 47
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
Economic Impact of Exhibitions<br />
Cont<strong>in</strong>ued from page 47<br />
In <strong>the</strong> United States, meet<strong>in</strong>gs and events are directly<br />
responsible for one million of <strong>the</strong><br />
2.4 million jobs created by bus<strong>in</strong>ess travel, and generate<br />
$27 billion <strong>in</strong> wages.<br />
Source: U.S. Travel Association, <strong>2009</strong><br />
If <strong>the</strong> one million jobs generated by meet<strong>in</strong>gs and<br />
events were to be lost, <strong>the</strong> U.S. unemployment rate<br />
would rise more than a half of a percentage po<strong>in</strong>t from<br />
7.6%<br />
to<br />
8.2%<br />
15%<br />
Meet<strong>in</strong>gs and events account for 15% of all travel-related<br />
spend<strong>in</strong>g. With that <strong>in</strong> m<strong>in</strong>d, bus<strong>in</strong>ess travel alone accounts for<br />
$240 billion <strong>in</strong> spend<strong>in</strong>g and $39 billion <strong>in</strong> tax revenue at <strong>the</strong><br />
Federal, state and local levels.<br />
Source: U.S. Travel Association, <strong>2009</strong><br />
Source: U.S. Travel Association, <strong>2009</strong><br />
$1,071.63<br />
Average economic impact of a trade show attendee on<br />
<strong>the</strong> local economy at U.S. exhibitions <strong>in</strong> 2008.<br />
Source: Dest<strong>in</strong>ation Market<strong>in</strong>g Association International (DMAI),<br />
2005 study adjusted for <strong>in</strong>flation<br />
48 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Research Roundup Sponsored by SMG<br />
Historical and Projected Growth<br />
Change<br />
UFI<br />
Barometer<br />
62% of <strong>the</strong> 200 companies that<br />
participated <strong>in</strong> <strong>the</strong> first UFI Crisis<br />
Barometer Survey reported a drop <strong>in</strong><br />
gross revenues at <strong>the</strong> end of 2008. Yet,<br />
only 38% of those respondents said <strong>the</strong>ir<br />
revenue decl<strong>in</strong>es were greater than 10%.<br />
Source: UFI, The Global Association of <strong>the</strong> Exhibition Industry, <strong>2009</strong><br />
Exhibitors participated <strong>in</strong> an average of 30<br />
trade shows <strong>in</strong> 2008 and expect to exhibit <strong>in</strong><br />
25 <strong>Show</strong>s <strong>in</strong> <strong>2009</strong>.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
On average, respondents from <strong>the</strong> Exhibit<br />
Management Survey by TSEA <strong>in</strong>dicated trade<br />
shows will get exactly one-third (33%) of <strong>the</strong>ir<br />
organization’s overall <strong>2009</strong> market<strong>in</strong>g budget.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
+5%<br />
Spend<strong>in</strong>g on medical, healthcare and pharmaceutical<br />
<strong>in</strong>dustry events will <strong>in</strong>crease 5% <strong>in</strong> <strong>2009</strong>, but<br />
spend<strong>in</strong>g for technology shows will decrease 46%.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
-46%<br />
Corporate private event spend<strong>in</strong>g will<br />
decrease 30% from 2008 to <strong>2009</strong>.<br />
Source: <strong>Trade</strong> <strong>Show</strong> Exhibitors Association (TSEA)/Exhibit Surveys, Inc., <strong>2009</strong><br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 49
The SMG International Sales Team…<br />
…Look for us at <strong>the</strong> next <strong>in</strong>dustry event!<br />
SMG is proud to support our <strong>in</strong>dustry associations and affiliate groups.<br />
We look forward to see<strong>in</strong>g you at one of <strong>the</strong>se important events this year:<br />
March 3-5<br />
Experient EnVision (Kansas City, MO)<br />
June 17-19<br />
NACS (Memphis, TN)<br />
July 11-14<br />
MPI-WEC (Salt Lake City, UT)<br />
July 21-24<br />
CESSE (Orlando, FL)<br />
August ‘09<br />
SISO <strong>Executive</strong> Forum (TBA)<br />
October 13-17<br />
TEAMS (New Orelans, LA)<br />
November 7-11<br />
ICCA (Florence, Italy)<br />
November 10-13<br />
Rejuvenate (Birm<strong>in</strong>gham, AL)<br />
December 7-9<br />
IAEE Expo! Expo! & SMG National Sales Meet<strong>in</strong>g (Atlanta, GA)<br />
To <strong>in</strong>quire about any or all SMG managed Convention Centers contact:<br />
Gregg Caren at 1-866-BOOK-SMG (866-266-5764) or gcaren@smgworld.com<br />
www.smgworld.com
Will Your <strong>Show</strong><br />
Take Home<br />
<strong>the</strong> GOLD?<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 51
F<strong>in</strong>d out at<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
2 nd annual<br />
Gold 100 Awards & Summit<br />
k<br />
Honor<strong>in</strong>g <strong>the</strong> 100 <strong>Show</strong>s that Set <strong>the</strong><br />
Gold Standard for <strong>the</strong> <strong>Trade</strong> <strong>Show</strong> Industry<br />
k<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> will honor <strong>the</strong> 100 largest trade shows and explore <strong>the</strong><br />
burn<strong>in</strong>g issues fac<strong>in</strong>g <strong>the</strong> entire <strong>in</strong>dustry this September at The Terranea<br />
Resort & Conference Center <strong>in</strong> Palos Verdes, California.<br />
The executive-level program will provide <strong>in</strong>dustry leaders with <strong>the</strong> <strong>in</strong>sights<br />
and updates that will help <strong>the</strong>m thrive as <strong>the</strong> economy recovers. The agenda<br />
<strong>in</strong>cludes <strong>the</strong> acclaimed “Trend<strong>in</strong>g & Spend<strong>in</strong>g” session which features five<br />
lead<strong>in</strong>g executives from <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Forecast<strong>in</strong>g Board who will<br />
analyze <strong>the</strong> economy and o<strong>the</strong>r factors impact<strong>in</strong>g <strong>the</strong> exhibition <strong>in</strong>dustry,<br />
as well as offer <strong>the</strong>ir forecasts for <strong>the</strong> near and long term. One of <strong>the</strong> nation’s<br />
most fasc<strong>in</strong>at<strong>in</strong>g leaders will be <strong>in</strong>terviewed by TSE columnist Bob Dallmeyer<br />
live on stage <strong>in</strong> “Power Lunch.” A fast-paced session on <strong>in</strong>novation will<br />
be held, with <strong>the</strong> top five w<strong>in</strong>ners of TSE’s Innovation Awards present<strong>in</strong>g<br />
breakthroughs that have created new value for exhibitors and attendees.<br />
Located just 15 miles from Los Angeles International Airport (LAX),<br />
Terranea offers a conference center conducive to professional network<strong>in</strong>g<br />
and education. The location, on <strong>the</strong> bluffs overlook<strong>in</strong>g <strong>the</strong> Pacific Ocean, is<br />
symbolic with <strong>the</strong> summit reached by <strong>the</strong> Gold 100 shows.<br />
Please jo<strong>in</strong> us <strong>in</strong> September to celebrate <strong>the</strong> people, <strong>the</strong> shows and <strong>the</strong><br />
organizations that set <strong>the</strong> Gold Standard <strong>in</strong> <strong>the</strong> trade show <strong>in</strong>dustry.<br />
Save <strong>the</strong> dates! Registration opens June 1st.<br />
k<br />
September 23 - 25, <strong>2009</strong><br />
The Terranea Resort & Conference Center<br />
Palos Verdes, California<br />
k<br />
52 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Brought to you by<br />
and <strong>the</strong>se Sponsors<br />
Title Sponsor<br />
k<br />
Plat<strong>in</strong>um Sponsor<br />
Gold Sponsors<br />
Silver Sponsors<br />
Bronze Sponsors<br />
PrivilegedAccess.tv<br />
Support<strong>in</strong>g Association Sponsors<br />
ESCA<br />
Exhibition Services &<br />
Contractors Association<br />
k<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 53
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Whe<strong>the</strong>r you need a quick rem<strong>in</strong>der of<br />
shows on <strong>the</strong> horizon or are study<strong>in</strong>g<br />
<strong>the</strong> market for potential partnerships,<br />
co-locations or acquisitions, here is<br />
a list of 96 of <strong>the</strong> most important<br />
trade shows scheduled for June. Each<br />
show is listed by <strong>in</strong>dustry category and<br />
conta<strong>in</strong>s both a wide-angle and closeup<br />
view of <strong>the</strong> event, <strong>the</strong> organizer,<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Account<strong>in</strong>g<br />
California Account<strong>in</strong>g & Bus<strong>in</strong>ess<br />
<strong>Show</strong> & Conference<br />
Flagg Management, Inc.<br />
www.flaggmgmt.com/ca<br />
ZOOM Presents <strong>the</strong> Lead<strong>in</strong>g <strong>Show</strong>s<br />
Com<strong>in</strong>g Up <strong>in</strong> June <strong>in</strong> North America<br />
By V<strong>in</strong>ce Battaglia, manag<strong>in</strong>g editor of ZOOM & Nicole Burnes, assistant editor<br />
<strong>the</strong> site and projected size. For a list<br />
of shows com<strong>in</strong>g up <strong>in</strong> <strong>the</strong> next 12<br />
months – searchable by each field<br />
– go to www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.<br />
com. To be considered for future<br />
editions of Zoom <strong>in</strong> pr<strong>in</strong>t and onl<strong>in</strong>e,<br />
email <strong>in</strong>formation on your show to<br />
vbattaglia@tradeshowexecutive.com<br />
and nburnes@tradeshowexecutive.com.<br />
Russell Flagg<br />
President<br />
212-286-0333<br />
06/01/<strong>2009</strong><br />
06/02/<strong>2009</strong><br />
V<strong>in</strong>ce Battaglia<br />
Hilton Los Angeles Airport<br />
Los Angeles, CA<br />
Nicole Burnes<br />
NSF Not Supplied<br />
130 Exhibitors<br />
2,000 Attendees<br />
Sponsored by<br />
Insurance Account<strong>in</strong>g & Systems<br />
Association - Annual<br />
IASA<br />
www.iasa.org<br />
Kim Morris<br />
Exhibits Manager<br />
919-489-0991 x208<br />
06/07/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Gaylord Palms Resort<br />
& Convention Center<br />
Orlando, FL<br />
35,000 nsf<br />
200 Exhibitors<br />
1,300 Attendees<br />
Advertis<strong>in</strong>g & Market<strong>in</strong>g<br />
DM Days - New York Conference & Expo<br />
Direct Market<strong>in</strong>g Association<br />
www.<strong>the</strong>-dma.org<br />
Paul McDunna<br />
212-768-7277<br />
06/16/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
NSF Not Supplied<br />
250 Exhibitors<br />
6,000 Attendees<br />
Aerospace & Aviation<br />
American Association of Airport<br />
<strong>Executive</strong>s - Annual<br />
AAAE<br />
www.aaae.org<br />
Susan Lausch<br />
703-824-0504<br />
06/14/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Pennsylvania<br />
Convention Center<br />
Philadelphia, PA<br />
NSF Not Supplied<br />
250 Exhibitors<br />
2,500 Attendees<br />
Agriculture & Farm<strong>in</strong>g<br />
Western Canada Farm Progress <strong>Show</strong><br />
Reg<strong>in</strong>a Exhibition Association Ltd.<br />
www.myfarmshow.com<br />
Rob O’Connor<br />
<strong>Show</strong> Manager<br />
306-781-9318<br />
06/17/<strong>2009</strong><br />
06/19/<strong>2009</strong><br />
IPSCO Place<br />
Reg<strong>in</strong>a, SK<br />
NSF Not Supplied<br />
700 Exhibitors<br />
40,200 Attendees<br />
World Pork Expo<br />
National Pork Producers Council<br />
www.worldpork.org<br />
Doug Fricke<br />
Dir. of <strong>Trade</strong> <strong>Show</strong> Mktg.<br />
515-225-7675<br />
06/03/<strong>2009</strong><br />
06/05/<strong>2009</strong><br />
Iowa State<br />
Fairgrounds<br />
Des Mo<strong>in</strong>es, IA<br />
300,000 nsf<br />
400 Exhibitors<br />
17,000 Attendees<br />
Amusement, Enterta<strong>in</strong>ment & Gam<strong>in</strong>g<br />
E3 - Electronic Enterta<strong>in</strong>ment Expo Pat Phillips<br />
IDG World Expo<br />
General Manager<br />
www.e3expo.com<br />
508-424-4800<br />
06/02/<strong>2009</strong><br />
06/04/<strong>2009</strong><br />
Los Angeles<br />
Convention Center<br />
Los Angeles, CA<br />
150,000 nsf<br />
150 Exhibitors<br />
23,000 Attendees<br />
Apparel, Beauty, Shoes & Textiles<br />
FFANY New York Shoe Expo<br />
Phyllis Re<strong>in</strong><br />
Fashion Footwear Association<br />
Sr. Vice President<br />
of New York<br />
212-751-6422 x15<br />
www.ffany.org<br />
06/10/<strong>2009</strong><br />
06/12/<strong>2009</strong><br />
Hilton New York<br />
New York, NY<br />
NSF Not Supplied<br />
200 Exhibitors<br />
4,500 Attendees<br />
Premiere Orlando<br />
Premiere <strong>Show</strong> Group<br />
www.premiereshows.com<br />
Howard Britt<br />
President<br />
407-265-3131<br />
06/07/<strong>2009</strong><br />
06/09/<strong>2009</strong><br />
Orange County<br />
Convention Center<br />
Orlando, FL<br />
NSF Not Supplied<br />
625 Exhibitors<br />
45,000 Attendees<br />
Automotive, Truck<strong>in</strong>g & Transportation<br />
The Great West Truck <strong>Show</strong><br />
Dave Schave<br />
Randall-Reilly Publish<strong>in</strong>g Company <strong>Trade</strong> <strong>Show</strong> Operations<br />
www.greatwesttruckshow.com<br />
205-248-1543<br />
06/25/<strong>2009</strong><br />
06/27/<strong>2009</strong><br />
Las Vegas<br />
Convention Center<br />
Las Vegas, NV<br />
NSF Not Supplied<br />
400 Exhibitors<br />
18,000 Attendees<br />
Build<strong>in</strong>g & Construction<br />
Build<strong>in</strong>gsNY<br />
Reed Exhibitions<br />
www.build<strong>in</strong>gsny.com<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Ed Several<br />
Industry VP<br />
203-840-4800<br />
06/16/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
NSF Not Supplied<br />
500 Exhibitors<br />
9,500 Attendees<br />
Cont<strong>in</strong>ued on page 56<br />
54 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Always Ten Steps Ahead<br />
SMART-reg International offers more than<br />
registration and lead retrieval services. We<br />
provide value-added solutions that will enhance<br />
both your attendee’s and exhibitor’s experience.<br />
Here’s a small sampl<strong>in</strong>g of our reasonably<br />
priced technology-based ancillary services.<br />
2008<br />
INNOVATION<br />
AWARDS<br />
SMART-Connect is a social and<br />
professional network<strong>in</strong>g and agenda<br />
plann<strong>in</strong>g tool. SMART-Connect can be<br />
used to schedule session participation<br />
and secure appo<strong>in</strong>tments with select<br />
groups, attendees, peers, speakers<br />
and exhibitors. O<strong>the</strong>r systems can<br />
be costly, and <strong>in</strong> most cases, are<br />
an adjunct to <strong>the</strong> ma<strong>in</strong> attendee<br />
registration experience. Our valuepriced<br />
solution is tightly <strong>in</strong>tegrated<br />
with <strong>the</strong> entire registration experience.<br />
Tap-N-Go is a compact, RFIDenabled,<br />
free-stand<strong>in</strong>g battery<br />
powered unit offer<strong>in</strong>g quick and easy<br />
track<strong>in</strong>g for sessions, events and<br />
exhibit floor traffic us<strong>in</strong>g <strong>the</strong> attendee’s<br />
RFID name badge. The unit can<br />
au<strong>the</strong>nticate whe<strong>the</strong>r an attendee<br />
has registered and/or prepaid to<br />
be admitted to a particular event.<br />
Collected <strong>in</strong>formation is downloaded<br />
and a statistical portrait is developed<br />
along with attendance reports.<br />
SMART-Confirmation is a new<br />
attendee confirmation and badge<br />
mail<strong>in</strong>g system that reduces postage<br />
and adds a green factor as well.<br />
This new badge delivery system<br />
totally elim<strong>in</strong>ates petroleum-derived<br />
components. Work<strong>in</strong>g <strong>in</strong> conjunction<br />
with a USPS Certified Pre-sort Bureau,<br />
First Class handl<strong>in</strong>g is achieved at a<br />
much lower postage rate.<br />
No matter what registration system you use today, we<br />
know we can improve it with new technology, <strong>in</strong>creased<br />
efficiencies and better service. Call or email me today to<br />
explore some new ideas.<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval<br />
with Passionate Customer Service for over 25 Years<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
Arnie Roberts,<br />
President & CEO<br />
(888) 999-9169<br />
arnie@SMART-reg.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 55
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Cont<strong>in</strong>ued from page 54<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Build<strong>in</strong>g & Construction (cont<strong>in</strong>ued)<br />
Concreto Lat<strong>in</strong>oamerica<br />
Tom C<strong>in</strong>dric<br />
(formerly World of Concrete Mexico) Director of World<br />
Hanley Wood Exhibitions<br />
of Concrete<br />
www.wocmexico.com<br />
972-536-6370<br />
06/16/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Centro Banamex<br />
Mexico City, DF<br />
30,000 nsf<br />
223 Exhibitors<br />
4,000 Attendees<br />
The National Disaster<br />
Reconstruction Expo<br />
Imago <strong>Trade</strong> <strong>Show</strong>s<br />
www.ndrexpo.com<br />
Jimmy Mouton<br />
Operations Manager<br />
770-645-0046<br />
06/17/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
31,000 nsf<br />
150 Exhibitors<br />
4,000 Attendees<br />
Pacific Coast Builders Conference<br />
California Build<strong>in</strong>g Industry Association<br />
www.pcbc.com<br />
L<strong>in</strong>da Baysari<br />
VP of Meet<strong>in</strong>gs & Conventions<br />
916-325-9300<br />
06/17/<strong>2009</strong><br />
06/19/<strong>2009</strong><br />
Moscone Center<br />
San Francisco, CA<br />
195,000 nsf<br />
690 Exhibitors<br />
20,000 Attendees<br />
School Build<strong>in</strong>g Expo<br />
Eaton Hall Exhibitions<br />
www.schoolbuild<strong>in</strong>gexpo.com<br />
Michael Paesick<br />
<strong>Show</strong> Director<br />
973-514-5900<br />
06/02/<strong>2009</strong><br />
06/03/<strong>2009</strong><br />
David L. Lawrence<br />
Convention Center<br />
Pittsburgh, PA<br />
20,000 nsf<br />
200 Exhibitors<br />
700 Attendees<br />
Sou<strong>the</strong>rn Build<strong>in</strong>g <strong>Show</strong><br />
& Conference<br />
Sou<strong>the</strong>rn Build<strong>in</strong>g <strong>Show</strong><br />
www.sou<strong>the</strong>rnbuild<strong>in</strong>gshow.com<br />
P. J. Kanl<strong>in</strong>e<br />
Vice President<br />
800-854-7736<br />
06/04/<strong>2009</strong><br />
06/06/<strong>2009</strong><br />
Cobb Galleria Centre<br />
Atlanta, GA<br />
NSF Not Supplied<br />
300 Exhibitors<br />
5,536 Attendees<br />
SUR/FIN <strong>2009</strong><br />
National Association<br />
for Surface F<strong>in</strong>ish<strong>in</strong>g<br />
www.nasf.org<br />
Cheryl Clark<br />
Director of Events<br />
202-457-8404<br />
06/16/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Kentucky International<br />
Convention Center<br />
Louisville, KY<br />
17,000 nsf<br />
158 Exhibitors<br />
1,200 Attendees<br />
The TFM <strong>Show</strong> & CONSTRUCT<strong>2009</strong><br />
Hanley Wood Exhibitions<br />
www.<strong>the</strong>tfmshow.com<br />
Jayne Dalton<br />
<strong>Show</strong> Manager<br />
972-536-6427<br />
06/16/<strong>2009</strong><br />
06/19/<strong>2009</strong><br />
Indiana Convention Center<br />
Indianapolis, IN<br />
55,000 nsf<br />
350 Exhibitors<br />
5,000 Attendees<br />
Bus<strong>in</strong>ess<br />
Loss Prevention Conference & Expo<br />
National Retail Federation<br />
www.events.nrf.com<br />
Mark Bogdansky<br />
Sr. Director, Exhibit Services<br />
202-626-8162<br />
06/15/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Los Angeles<br />
Convention Center<br />
Los Angeles, CA<br />
42,000 nsf<br />
220 Exhibitors<br />
2,900 Attendees<br />
National Association of Cha<strong>in</strong> Drug<br />
Stores Marketplace Conference<br />
NACDS<br />
www.meet<strong>in</strong>gs.nacds.org<br />
Roy McGrath<br />
Director, Conference<br />
& Services<br />
703-549-3001<br />
06/28/<strong>2009</strong><br />
07/01/<strong>2009</strong><br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
200,000 nsf<br />
600 Exhibitors<br />
4,000 Attendees<br />
Communications & Broadcast<strong>in</strong>g<br />
HD EXPO<br />
Wendy Me<strong>in</strong>el<br />
High Def Expo, Inc.<br />
Operations Manager<br />
www.hdexpo.net<br />
818-842-6611<br />
06/11/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Navy Pier<br />
Chicago, IL<br />
5,120 nsf<br />
64 Exhibitors<br />
1,500 Attendees<br />
SUPERCOMM (formerly NXTCOMM)<br />
SUPERCOMM<br />
www.supercomm<strong>2009</strong>.com<br />
Jim Florenza<br />
<strong>Executive</strong> Director<br />
703-907-7705<br />
06/08/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
McCormick Place<br />
Chicago, IL<br />
220,000 nsf<br />
500 Exhibitors<br />
20,000 Attendees<br />
HITEC <strong>2009</strong><br />
Hospitality F<strong>in</strong>ancial<br />
& Technology Professionals<br />
www.hitec.org<br />
Christ<strong>in</strong>e Stephan<br />
Director of Exhibits<br />
512-249-5333 x14<br />
06/22/<strong>2009</strong><br />
06/25/<strong>2009</strong><br />
Anaheim Convention Center<br />
Anaheim, CA<br />
68,000 nsf<br />
300 Exhibitors<br />
4,500 Attendees<br />
HP Technology Forum & Expo<br />
Hewlett-Packard Development<br />
Company, L.P.<br />
www.hptechnologyforum.com<br />
Alesha Irv<strong>in</strong><br />
<strong>Trade</strong> <strong>Show</strong> Sr. Associate<br />
(312) 673-5899<br />
06/15/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Mandalay Bay Resort<br />
& Cas<strong>in</strong>o<br />
Las Vegas, NV<br />
21,900 nsf<br />
150 Exhibitors<br />
6,300 Attendees<br />
Consumer Goods & Retail <strong>Trade</strong><br />
The Clean <strong>Show</strong><br />
John Riddle<br />
Riddle & Associates<br />
<strong>Show</strong> Manager<br />
www.cleanshow.com<br />
404-876-1988<br />
06/18/<strong>2009</strong><br />
06/21/<strong>2009</strong><br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
200,000 nsf<br />
425 Exhibitors<br />
12,000 Attendees<br />
Dental<br />
Florida National Dental Convention<br />
Florida Dental Association<br />
www.floridadental.org<br />
Cathi Lundgren<br />
Convention Manager<br />
850-681-3629<br />
06/18/<strong>2009</strong><br />
06/20/<strong>2009</strong><br />
Gaylord Palms Resort<br />
& Convention Center<br />
Orlando, FL<br />
50,000 nsf<br />
220 Exhibitors<br />
7,080 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
56 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Visit www.SMART-reg.com<br />
or call (888) 999-9169<br />
We Serve as an<br />
Extension of Your Team<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Education, Tra<strong>in</strong><strong>in</strong>g, Science & Research<br />
American Society for Eng<strong>in</strong>eer<strong>in</strong>g<br />
Education - Annual<br />
ASEE<br />
www.asee.org<br />
Education, Tra<strong>in</strong><strong>in</strong>g, Science & Research<br />
International Microwave Symposium<br />
MP Associates, Inc.<br />
www.ims<strong>2009</strong>.org<br />
Scott Williamson<br />
Sales & Market<strong>in</strong>g Manager<br />
202-331-3549<br />
Nancy Cumm<strong>in</strong>gs<br />
Exhibit Manager<br />
303-530-4562 x124<br />
06/14/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
06/07/<strong>2009</strong><br />
06/12/<strong>2009</strong><br />
Aust<strong>in</strong> Convention Center<br />
Aust<strong>in</strong>, TX<br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
19,000 nsf<br />
130 Exhibitors<br />
3,600 Attendees<br />
100,000 nsf<br />
500 Exhibitors<br />
12,000 Attendees<br />
MiaGreen - The Miami Green Expo<br />
& Conference<br />
<strong>Show</strong> W<strong>in</strong>ners Corporation<br />
www.miagreen.com<br />
Jose Garcia<br />
<strong>Executive</strong> Director<br />
305-412-3976<br />
06/11/<strong>2009</strong><br />
06/12/<strong>2009</strong><br />
Miami Beach<br />
Convention Center<br />
Miami, FL<br />
50,000 nsf<br />
200 Exhibitors<br />
2,500 Attendees<br />
National Association of College &<br />
University Bus<strong>in</strong>ess Officers - Annual<br />
MRA Services<br />
www.nacuboannualmeet<strong>in</strong>g.org<br />
Jo Hopk<strong>in</strong>s<br />
Exhibit Sales Manager<br />
425-636-1639<br />
06/27/<strong>2009</strong><br />
06/30/<strong>2009</strong><br />
John B. Hynes Veterans<br />
Memorial Convention Center<br />
Boston, MA<br />
35,000 nsf<br />
280 Exhibitors<br />
1,000 Attendees<br />
National Educational<br />
Comput<strong>in</strong>g Conference<br />
International Society of<br />
Technology <strong>in</strong> Education<br />
www.center.uoregon.edu/ISTENECC<strong>2009</strong><br />
Donella Ingham<br />
Director of<br />
Conference Services<br />
541-434-9590<br />
06/28/<strong>2009</strong><br />
07/01/<strong>2009</strong><br />
Walter E. Wash<strong>in</strong>gton<br />
Convention Center<br />
Wash<strong>in</strong>gton, DC<br />
132,000 nsf<br />
485 Exhibitors<br />
16,000 Attendees<br />
SkillsUSA TECHSPO<br />
SkillsUSA<br />
www.skillsusa.org<br />
Shelly Coates<br />
Associate Director<br />
703-777-8810<br />
06/23/<strong>2009</strong><br />
06/25/<strong>2009</strong><br />
Municipal Auditorium Arena<br />
Kansas City, MO<br />
NSF Not Supplied<br />
Exhibitors Not Supplied<br />
15,000 Attendees<br />
Electrical & Electronics<br />
Electrical Apparatus Service<br />
Association - Annual<br />
EASA<br />
www.easa.com<br />
Dale Shuter<br />
Meet<strong>in</strong>gs &<br />
Exposition Manager<br />
314-993-2220 x3335<br />
06/14/<strong>2009</strong><br />
06/16/<strong>2009</strong><br />
America’s Center<br />
St. Louis, MO<br />
35,000 nsf<br />
150 Exhibitors<br />
2,000 Attendees<br />
InfoComm<br />
InfoComm International<br />
www.<strong>in</strong>focommshow.org<br />
Jason McGraw<br />
Sr. Vice President of Expositions<br />
703-273-7200 x3310<br />
06/17/<strong>2009</strong><br />
06/19/<strong>2009</strong><br />
Orange County<br />
Convention Center<br />
Orlando, FL<br />
450,000 nsf<br />
900 Exhibitors<br />
30,000 Attendees<br />
Photonic Applications, Systems<br />
& Technologies<br />
Optical Society of America<br />
www.phastconference.org<br />
Melissa Russell<br />
Exhibit Sales &<br />
Promotional Opportunities<br />
202-223-8130<br />
06/02/<strong>2009</strong><br />
06/04/<strong>2009</strong><br />
Baltimore Convention Center<br />
Baltimore, MD<br />
NSF Not Supplied<br />
350 Exhibitors<br />
6,000 Attendees<br />
PhotonXpo, <strong>the</strong> Exhibit at CLEO<br />
Optical Society of America<br />
www.cleoconference.org<br />
Crystal Krason<br />
Sales Manager<br />
202-416-1428<br />
06/02/<strong>2009</strong><br />
06/04/<strong>2009</strong><br />
Baltimore Convention Center<br />
Baltimore, MD<br />
59,500 nsf<br />
300 Exhibitors<br />
6,000 Attendees<br />
Exhibition & Meet<strong>in</strong>g Industry<br />
Affordable Meet<strong>in</strong>gs West<br />
Kirsten Young<br />
J. Spargo & Associates, Inc.<br />
Sr. Dir., Meet<strong>in</strong>g Logistics Div.<br />
www.jspargo.com<br />
703-631-6200<br />
06/10/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
San Jose McEnery<br />
Convention Center<br />
San Jose, CA<br />
27,500 nsf<br />
250 Exhibitors<br />
700 Attendees<br />
Healthcare Convention Exhibitors<br />
Association - Annual<br />
The Kellen Company<br />
www.hcea.org<br />
Abby Freeman<br />
Meet<strong>in</strong>gs Manager<br />
404-252-3663<br />
06/13/<strong>2009</strong><br />
06/16/<strong>2009</strong><br />
Tampa Convention Center<br />
Tampa, FL<br />
50,000 nsf<br />
113 Exhibitors<br />
700 Attendees<br />
F<strong>in</strong>ancial, Insurance & Legal Services<br />
Florida Credit Union League - Annual <strong>April</strong> Brown<br />
Florida Credit Union League<br />
VP, Market<strong>in</strong>g<br />
www.fcul.org<br />
850-576-8171 x1162<br />
06/17/<strong>2009</strong><br />
06/20/<strong>2009</strong><br />
JW Marriott<br />
Grande Lakes Resort<br />
Orlando, FL<br />
28,000 nsf<br />
141 Exhibitors<br />
1,200 Attendees<br />
LegalTech West Coast<br />
Incisive Media Events<br />
www.legaltechshow.com<br />
John Kle<strong>in</strong><br />
Manag<strong>in</strong>g Director<br />
of Operations<br />
212-457-7903<br />
06/24/<strong>2009</strong><br />
06/25/<strong>2009</strong><br />
Los Angeles<br />
Convention Center<br />
Los Angeles, CA<br />
15,000 nsf<br />
130 Exhibitors<br />
3,000 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 58<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 57
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Cont<strong>in</strong>ued from page 57<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
F<strong>in</strong>ancial, Insurance & Legal Services (cont<strong>in</strong>ued)<br />
Million Dollar Round Table - Annual Rhonda K<strong>in</strong>g<br />
Corcoran Expositions, Inc.<br />
Exhibit Manager<br />
www.ihs.mdrt.org<br />
312-541-0567<br />
06/07/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Indiana Convention Center<br />
Indianapolis, IN<br />
12,500 nsf<br />
100 Exhibitors<br />
6,000 Attendees<br />
Technology Management<br />
Conference & Exhibit<br />
Securities Industry & F<strong>in</strong>ancial<br />
Markets Association<br />
www.events.sifma.org<br />
Diana Serri<br />
VP, Exhibit &<br />
Sponsorship Sales<br />
212-313-1258<br />
06/23/<strong>2009</strong><br />
06/25/<strong>2009</strong><br />
Hilton New York<br />
New York, NY<br />
NSF Not Supplied<br />
300 Exhibitors<br />
7,000 Attendees<br />
Food & Beverage<br />
Alimentaria Mexico<br />
E.J. Krause & Associates<br />
www.alimentaria-mexico.com<br />
Guadalupe Olvera<br />
Sales Manager<br />
525-510-8716 50<br />
06/02/<strong>2009</strong><br />
06/04/<strong>2009</strong><br />
Centro Banamex<br />
Mexico City, DF<br />
345,000 nsf<br />
870 Exhibitors<br />
32,000 Attendees<br />
Dairy-Deli-Bake Sem<strong>in</strong>ar & Expo<br />
International Dairy·Deli·Bakery Association<br />
www.iddba.org<br />
Carol Christison<br />
<strong>Executive</strong> Director<br />
608-310-5000<br />
06/07/<strong>2009</strong><br />
06/09/<strong>2009</strong><br />
Georgia World<br />
Congress Center<br />
Atlanta, GA<br />
150,000 nsf<br />
600 Exhibitors<br />
7,000 Attendees<br />
Institute of Food Technologists - Annual<br />
IFT<br />
www.am-fe.ift.org<br />
Tracy Garcia<br />
Exhibits Manager<br />
312-782-8424<br />
06/06/<strong>2009</strong><br />
06/09/<strong>2009</strong><br />
Anaheim Convention Center<br />
Anaheim, CA<br />
200,000 nsf<br />
900 Exhibitors<br />
20,000 Attendees<br />
NASFT Summer Fancy Food <strong>Show</strong><br />
National Association for <strong>the</strong><br />
Specialty Food <strong>Trade</strong><br />
www.fancyfoodshows.com<br />
Roger Grant<br />
Operations Coord<strong>in</strong>ator<br />
646-878-0137<br />
06/28/<strong>2009</strong><br />
06/30/<strong>2009</strong><br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
320,000 nsf<br />
1,400 Exhibitors<br />
22,000 Attendees<br />
Oklahoma Petroleum Marketers &<br />
Convenience Store Association - Annual<br />
OPMCA<br />
www.opma-oacs.com<br />
Candace McG<strong>in</strong>nis<br />
Director of Meet<strong>in</strong>gs<br />
& Publications<br />
405-842-6625<br />
06/09/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Cox Bus<strong>in</strong>ess Services<br />
Convention Center<br />
Oklahoma City, OK<br />
NSF Not Supplied<br />
250 Exhibitors<br />
1,500 Attendees<br />
School Nutrition Association - Annual<br />
SNA<br />
www.schoolnutrition.org<br />
Crystal Harper-Pierre<br />
Exhibit Management Specialist<br />
703-739-3900 x140<br />
06/30/<strong>2009</strong><br />
07/02/<strong>2009</strong><br />
Mandalay Bay<br />
Resort & Cas<strong>in</strong>o<br />
Las Vegas, NV<br />
NSF Not Supplied<br />
375 Exhibitors<br />
7,000 Attendees<br />
Southwest Foodservice Expo<br />
Texas Restaurant Association<br />
www.swfoodexpo.com<br />
Mel Forehand<br />
Vice President Expositions<br />
512-457-4100<br />
06/28/<strong>2009</strong><br />
06/30/<strong>2009</strong><br />
Dallas Convention Center<br />
Dallas, TX<br />
NSF Not Supplied<br />
600 Exhibitors<br />
30,000 Attendees<br />
Government & Military<br />
Georgia Municipal Association - Annual<br />
GMA<br />
www.gmanet.com<br />
Yalonde Tanner<br />
Advertis<strong>in</strong>g & Exhibit Mgr.<br />
678-686-6239<br />
06/20/<strong>2009</strong><br />
06/23/<strong>2009</strong><br />
Savannah International<br />
<strong>Trade</strong> & Convention Center<br />
Savannah, GA<br />
NSF Not Supplied<br />
200 Exhibitors<br />
2,000 Attendees<br />
Government Fleet Expo & Conference<br />
Bobit Bus<strong>in</strong>ess Media<br />
www.governmentfleetexpo.com<br />
Jean Fritz<br />
Events Manager<br />
310-533-2561<br />
06/08/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Crowne Plaza Denver<br />
International Airport<br />
Denver, CO<br />
6,000 nsf<br />
50 Exhibitors<br />
500 Attendees<br />
Maryland Municipal League - Annual<br />
Maryland Municipal League<br />
www.mdmunicipal.org<br />
Steven Lopes<br />
Exhibit Coord<strong>in</strong>ator<br />
410-268-5514<br />
06/28/<strong>2009</strong><br />
07/01/<strong>2009</strong><br />
Ocean City<br />
Convention Center<br />
Ocean City, MD<br />
21,500 nsf<br />
200 Exhibitors<br />
1,500 Attendees<br />
U.S. General Services<br />
Adm<strong>in</strong>istration Expo<br />
MC 2<br />
www.expo.gsa.gov<br />
John Bassett<br />
Account Manager<br />
770-745-1001<br />
06/09/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Henry B. Gonzales<br />
Convention Center<br />
San Antonio, TX<br />
NSF Not Supplied<br />
730 Exhibitors<br />
12,200 Attendees<br />
World Conference on<br />
Disaster Management<br />
Diversified Bus<strong>in</strong>ess<br />
Communications Canada<br />
www.wcdm.org<br />
Chuck Wright<br />
Group Event Director<br />
905-948-0470<br />
06/21/<strong>2009</strong><br />
06/24/<strong>2009</strong><br />
Metro Toronto<br />
Convention Centre<br />
Toronto, ON<br />
18,000 nsf<br />
120 Exhibitors<br />
2,300 Attendees<br />
Home Furnish<strong>in</strong>gs, Interior Design & Landscap<strong>in</strong>g<br />
National Lawn & Garden <strong>Show</strong><br />
National Lawn & Garden <strong>Show</strong><br />
www.nlgshow.com<br />
Bob Mikulas<br />
President<br />
719-488-0226<br />
06/16/<strong>2009</strong><br />
06/19/<strong>2009</strong><br />
Hyatt Regency<br />
Atlanta, GA<br />
25,000 nsf<br />
65 Exhibitors<br />
1,800 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
58 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Flexibility to Handle Your<br />
Unique Requirements<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Home Furnish<strong>in</strong>gs, Interior Design & Landscap<strong>in</strong>g (cont<strong>in</strong>ued)<br />
Neocon <strong>2009</strong> World’s <strong>Trade</strong> Fair<br />
Merchandise Mart Properties, Inc.<br />
www.merchandisemart.com<br />
Mark Falanga<br />
Sr. Vice President<br />
312-527-4141<br />
06/15/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Management, Education, Tra<strong>in</strong><strong>in</strong>g, Human Resources Science & Research<br />
& Network<strong>in</strong>g<br />
Society for Human Resource<br />
Elizabeth Ambacher<br />
Management - Annual<br />
Exhibit & Sponsorship Mgr.<br />
SHRM<br />
703-548-3440<br />
www.shrm.org<br />
Manufactur<strong>in</strong>g & Packag<strong>in</strong>g<br />
EXPO PACK Mexico & PROCESA Shane Poblete<br />
E.J. Krause & Associates<br />
U.S. Contact<br />
www.expopack.com.mx<br />
301-493-5500<br />
06/28/<strong>2009</strong><br />
07/01/<strong>2009</strong><br />
06/23/<strong>2009</strong><br />
06/26/<strong>2009</strong><br />
Merchandise Mart<br />
Chicago, IL<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
Centro Banamex<br />
Mexico City, DF<br />
NSF Not Supplied<br />
1,200 Exhibitors<br />
50,000 Attendees<br />
NSF Not Supplied<br />
800 Exhibitors<br />
12,500 Attendees<br />
183,000 nsf<br />
900 Exhibitors<br />
32,000 Attendees<br />
The International Plastics <strong>Show</strong>case,<br />
ANTEC, Bus<strong>in</strong>ess of Plastics, et al.<br />
The Society of <strong>the</strong> Plastics Industry<br />
www.npe.org<br />
Gene Sanders<br />
<strong>Show</strong> Director<br />
202-974-5250<br />
06/22/<strong>2009</strong><br />
06/26/<strong>2009</strong><br />
McCormick Place<br />
Chicago, IL<br />
950,000 nsf<br />
2,000 Exhibitors<br />
75,000 Attendees<br />
Medical Design & Manufactur<strong>in</strong>g East,<br />
ATX East, East Pak, et al.<br />
Canon Communications LLC<br />
www.devicel<strong>in</strong>k.com/expo/colocated_<br />
events/east.html<br />
Joshua Dome<br />
Director of Sales<br />
310-996-9427<br />
06/09/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Jacob K. Javits Center<br />
New York, NY<br />
220,000 nsf<br />
1,300 Exhibitors<br />
25,000 Attendees<br />
METALFORM Mexico, Weldmex &<br />
Fabtech Mexico<br />
Precision Metalform<strong>in</strong>g Association<br />
www.metalform.com<br />
Amy Primiano<br />
<strong>Show</strong> Manager<br />
216-901-8800<br />
06/02/<strong>2009</strong><br />
06/04/<strong>2009</strong><br />
C<strong>in</strong>termex<br />
Monterrey, NL<br />
15,500 nsf<br />
120 Exhibitors<br />
2,000 Attendees<br />
Western Manufactur<strong>in</strong>g Technology<br />
<strong>Show</strong> & Conference<br />
Society of Manufactur<strong>in</strong>g Eng<strong>in</strong>eers<br />
www.sme.org<br />
<strong>Show</strong> Manager<br />
888-322-7333<br />
06/16/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Northlands<br />
Edmonton, AB<br />
NSF Not Supplied<br />
250 Exhibitors<br />
2,828 Attendees<br />
Medical & Healthcare Products<br />
Abilities Expo: Chicago<br />
David Korse<br />
Abilities Expo<br />
CEO<br />
www.abilitiesexpo.com<br />
310-450-8831 x130<br />
06/25/<strong>2009</strong><br />
06/27/<strong>2009</strong><br />
Renaissance Schaumburg<br />
Hotel & Convention Center<br />
Schaumburg, IL<br />
25,000 nsf<br />
100 Exhibitors<br />
5,000 Attendees<br />
American Academy of Nurse<br />
Practitioners - Annual<br />
Meet<strong>in</strong>g Management Associates<br />
www.aanp.org<br />
Holly Pullis<br />
Exhibits Manager<br />
607-674-2666<br />
06/17/<strong>2009</strong><br />
06/21/<strong>2009</strong><br />
Gaylord Opryland Resort<br />
& Convention Center<br />
Nashville, TN<br />
50,000 nsf<br />
200 Exhibitors<br />
3,000 Attendees<br />
American Diabetes Association<br />
Scientific Sessions<br />
A. Fassano & Company<br />
www.scientificsessions.diabetes.org<br />
Warren Plank<br />
Event Contact<br />
856-232-2322<br />
06/05/<strong>2009</strong><br />
06/09/<strong>2009</strong><br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
NSF Not Supplied<br />
200 Exhibitors<br />
15,000 Attendees<br />
American Physical Therapy<br />
Association - Annual<br />
APTA<br />
www.apta.org<br />
Sarah Driver<br />
Exhibits Manager<br />
703-706-3223<br />
06/10/<strong>2009</strong><br />
06/13/<strong>2009</strong><br />
Baltimore Convention Center<br />
Baltimore, MD<br />
NSF Not Supplied<br />
350 Exhibitors<br />
2,200 Attendees<br />
American Society for Metabolic<br />
& Bariatric Surgery - Annual<br />
ASMBS<br />
www.asmbs<strong>2009</strong>.org<br />
Pat Watson<br />
Convention Director<br />
352-331-4900<br />
06/21/<strong>2009</strong><br />
06/26/<strong>2009</strong><br />
Gaylord Texan Resort<br />
& Convention Center<br />
Grapev<strong>in</strong>e, TX<br />
30,000 nsf<br />
162 Exhibitors<br />
2,200 Attendees<br />
Association for <strong>the</strong> Advancement<br />
of Medical Instrumentation - Annual<br />
AAMI<br />
www.aami.org<br />
Ed Leonardo<br />
Director of Meet<strong>in</strong>gs<br />
& Expositions<br />
703-253-8280<br />
06/06/<strong>2009</strong><br />
06/08/<strong>2009</strong><br />
Baltimore Convention Center<br />
Baltimore, MD<br />
25,000 nsf<br />
150 Exhibitors<br />
1,500 Attendees<br />
Diabetes EXPO San Antonio<br />
American Diabetes Association<br />
www.diabetes.org<br />
Audra Lee<br />
Associate Director<br />
210-829-1765<br />
06/20/<strong>2009</strong><br />
06/20/<strong>2009</strong><br />
Alamodome<br />
San Antonio, TX<br />
NSF Not Supplied<br />
100 Exhibitors<br />
5,000 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 60<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 59
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Cont<strong>in</strong>ued from page 59<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Medical & Healthcare Products (cont<strong>in</strong>ued)<br />
Healthcare F<strong>in</strong>ancial Management Krist<strong>in</strong>a Galloway<br />
Association - Annual<br />
Exhibit Manager<br />
Corcoran Expositions, Inc.<br />
312-541-0567<br />
www.hfma.org<br />
06/14/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Wash<strong>in</strong>gton State<br />
Convention & <strong>Trade</strong> Center<br />
Seattle, WA<br />
NSF Not Supplied<br />
325 Exhibitors<br />
2,300 Attendees<br />
Optometry’s Meet<strong>in</strong>g<br />
American Optometric Association<br />
www.optometrysmeet<strong>in</strong>g.org<br />
Jim Goodman<br />
Director of Meet<strong>in</strong>gs<br />
800-365-2219<br />
06/24/<strong>2009</strong><br />
06/28/<strong>2009</strong><br />
Gaylord National Resort<br />
& Convention Center<br />
Wash<strong>in</strong>gton, DC<br />
NSF Not Supplied<br />
200 Exhibitors<br />
7,000 Attendees<br />
Western Podiatric Medical Congress<br />
California Podiatric Medical Association<br />
www.<strong>the</strong>western.org<br />
Andrea Carrick<br />
Director of Meet<strong>in</strong>gs<br />
916-448-0248<br />
06/25/<strong>2009</strong><br />
06/28/<strong>2009</strong><br />
Disneyland Resort Hotel<br />
Anaheim, CA<br />
13,360 nsf<br />
140 Exhibitors<br />
1,000 Attendees<br />
Pharmaceuticals<br />
American Society of Health-System<br />
Pharmacists Summer Meet<strong>in</strong>g<br />
ASHP<br />
www.ashp.org<br />
Tana Stellato<br />
Conference &<br />
Convention Division<br />
301-664-8654<br />
06/14/<strong>2009</strong><br />
06/17/<strong>2009</strong><br />
Donald E. Stephens<br />
Convention Center<br />
Rosemont, IL<br />
NSF Not Supplied<br />
150 Exhibitors<br />
3,000 Attendees<br />
Police, Fire, Security & Emergency Services<br />
Electronic Security Expo<br />
Nancy Franco<br />
AE Ventures<br />
VP of Operations<br />
www.esxweb.com<br />
508-618-4225<br />
06/22/<strong>2009</strong><br />
06/26/<strong>2009</strong><br />
Baltimore Convention Center<br />
Baltimore, MD<br />
35,000 nsf<br />
200 Exhibitors<br />
3,500 Attendees<br />
National Fire Protection Association<br />
Conference & Expo<br />
ROC Exhibitions, Inc.<br />
www.nfpa.org<br />
Paul Niemiec<br />
<strong>Show</strong> Manager<br />
630-271-8210<br />
06/08/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
McCormick Place<br />
Chicago, IL<br />
72,500 nsf<br />
350 Exhibitors<br />
5,000 Attendees<br />
National Sheriffs’ Association -<br />
Annual<br />
NSA<br />
www.sheriffs.org<br />
Ross Mirmelste<strong>in</strong><br />
Director, Meet<strong>in</strong>gs<br />
703-836-7827<br />
06/20/<strong>2009</strong><br />
06/24/<strong>2009</strong><br />
Broward County<br />
Convention Center<br />
Ft. Lauderdale, FL<br />
150,000 nsf<br />
600 Exhibitors<br />
4,000 Attendees<br />
New York State Association of<br />
Fire Chiefs - Annual<br />
NYSAFC<br />
www.nysfirechiefs.com<br />
Sue Revoir<br />
Conference Manager<br />
518-477-2631<br />
06/10/<strong>2009</strong><br />
06/13/<strong>2009</strong><br />
Turn<strong>in</strong>g Stone<br />
Resort & Cas<strong>in</strong>o<br />
Verona, NY<br />
NSF Not Supplied<br />
400 Exhibitors<br />
10,000 Attendees<br />
Police Security Expo<br />
Sitework Associates<br />
www.police-security.com<br />
Miles Watk<strong>in</strong>s<br />
Expo Coord<strong>in</strong>ator<br />
215-794-2700<br />
06/23/<strong>2009</strong><br />
06/24/<strong>2009</strong><br />
Atlantic City<br />
Convention Center<br />
Atlantic City, NJ<br />
NSF Not Supplied<br />
700 Exhibitors<br />
7,500 Attendees<br />
SAFETY <strong>2009</strong><br />
Hall-Erickson, Inc.<br />
www.asse.org<br />
Mike Weil<br />
<strong>Show</strong> Director<br />
630-434-7779<br />
06/28/<strong>2009</strong><br />
07/01/<strong>2009</strong><br />
Henry B. Gonzales<br />
Convention Center<br />
San Antonio, TX<br />
NSF Not Supplied<br />
400 Exhibitors<br />
6,000 Attendees<br />
Security Canada West<br />
Canadian Security Association<br />
www.securitycanadaexpo.com<br />
Steve Basnett<br />
Dir., <strong>Trade</strong> <strong>Show</strong>s & Events<br />
905-513-0622 x224<br />
06/10/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Real Estate, Bus<strong>in</strong>ess Opportunities & Land Development<br />
BOMA International Conference Vicki Cumm<strong>in</strong>s<br />
06/28/<strong>2009</strong><br />
& The Every Build<strong>in</strong>g <strong>Show</strong><br />
Associate <strong>Show</strong> Manager 06/30/<strong>2009</strong><br />
Build<strong>in</strong>g Owners & Managers<br />
888-777-6956<br />
Association International<br />
www.bomaconvention.org<br />
River Rock<br />
Cas<strong>in</strong>o Resort<br />
Richmond, BC<br />
Pennsylvania<br />
Convention Center<br />
Philadelphia, PA<br />
NSF Not Supplied<br />
70 Exhibitors<br />
500 Attendees<br />
47,500 nsf<br />
300 Exhibitors<br />
2,300 Attendees<br />
National Apartment Association<br />
Education Conference & Exposition<br />
NAA<br />
www.naahq.org<br />
<strong>Show</strong> Manager<br />
703-518-6141<br />
06/25/<strong>2009</strong><br />
06/27/<strong>2009</strong><br />
Mandalay Bay<br />
Resort & Cas<strong>in</strong>o<br />
Las Vegas, NV<br />
70,000 nsf<br />
350 Exhibitors<br />
5,500 Attendees<br />
Sport<strong>in</strong>g Goods & Recreation<br />
International Bowl Expo<br />
Wendy Jones<br />
Bowl Expo<br />
Meet<strong>in</strong>gs Manager<br />
www.bowlexpo.com<br />
888-649-5585 x30<br />
06/21/<strong>2009</strong><br />
06/26/<strong>2009</strong><br />
Mandalay Bay<br />
Resort & Cas<strong>in</strong>o<br />
Las Vegas, NV<br />
150,000 nsf<br />
300 Exhibitors<br />
5,000 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
60 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Visit www.SMART-reg.com or call<br />
(888) 999-9169<br />
We never<br />
miss a shot<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with<br />
Passionate Customer Service for over 24 Years<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Sport<strong>in</strong>g Goods & Recreation (cont<strong>in</strong>ued)<br />
National Athletic Tra<strong>in</strong>ers<br />
L<strong>in</strong>dsey Anderson<br />
Association - Annual<br />
Exhibits Manager<br />
NATA<br />
800-879-6282 x111<br />
www.nata.org<br />
Education, Tra<strong>in</strong><strong>in</strong>g, Science & Research<br />
Toys, Hobbies & Gifts<br />
International New Age<br />
<strong>Trade</strong> <strong>Show</strong> - West<br />
KJ Expositions, Inc.<br />
www.<strong>in</strong>ats.com<br />
Susie Hare<br />
<strong>Show</strong> Manager<br />
303-368-0060<br />
06/17/<strong>2009</strong><br />
06/20/<strong>2009</strong><br />
06/27/<strong>2009</strong><br />
06/29/<strong>2009</strong><br />
Henry B. Gonzales<br />
Convention Center<br />
San Antonio, TX<br />
Denver Merchandise Mart<br />
Denver, CO<br />
53,000 nsf<br />
280 Exhibitors<br />
10,000 Attendees<br />
35,000 nsf<br />
250 Exhibitors<br />
1,500 Attendees<br />
Waste Management<br />
Air & Waste Management<br />
Association - Annual<br />
A&WMA<br />
www.awma.org<br />
Louise Wallach<br />
Director, Sales & Programs<br />
800-270-3444<br />
06/16/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Cobo Center<br />
Detroit, MI<br />
22,000 nsf<br />
160 Exhibitors<br />
2,500 Attendees<br />
WasteExpo <strong>2009</strong><br />
Penton Media<br />
www.wasteexposhow.com<br />
Marc Acampora<br />
Sales Director<br />
203-358-9900<br />
06/09/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Las Vegas<br />
Convention Center<br />
Las Vegas, NV<br />
245,000 nsf<br />
550 Exhibitors<br />
11,600 Attendees<br />
Water, Energy & Power<br />
American Association of Petroleum<br />
Geologists - Annual<br />
AAPG<br />
www.aapg.org<br />
Randa Reeder-Briggs<br />
Sr. Mgr. of Conventions<br />
918-584-2555<br />
06/07/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Colorado Convention Center<br />
Denver, CO<br />
80,000 nsf<br />
225 Exhibitors<br />
8,000 Attendees<br />
American Water Works<br />
Association - Annual<br />
AWWA<br />
www.awwa.org<br />
<strong>April</strong> DeBaker<br />
Director of Conventions<br />
& Education<br />
303-794-7711<br />
06/14/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
San Diego<br />
Convention Center<br />
San Diego, CA<br />
NSF Not Supplied<br />
500 Exhibitors<br />
12,000 Attendees<br />
GO-EXPO Gas<br />
& Oil Exposition<br />
dmg world media<br />
www.petroleumshow.com<br />
Monte Sumner<br />
Exhibit Sales Manager<br />
403-209-3555<br />
06/09/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Stampede Park<br />
Calgary, AB<br />
NSF Not Supplied<br />
600 Exhibitors<br />
20,000 Attendees<br />
International Fuel Ethanol<br />
Workshop & Expo<br />
BBI International<br />
www.fuelethanolworkshop.com<br />
Michael Clarke<br />
Director of Conferences<br />
& <strong>Trade</strong> <strong>Show</strong>s<br />
701-738-4974<br />
06/15/<strong>2009</strong><br />
06/18/<strong>2009</strong><br />
Colorado Convention Center<br />
Denver, CO<br />
135,000 nsf<br />
575 Exhibitors<br />
4,500 Attendees<br />
International Operat<strong>in</strong>g<br />
Conference & <strong>Trade</strong> <strong>Show</strong><br />
International Liquid<br />
Term<strong>in</strong>als Association<br />
www.ilta.org<br />
Renita Gross<br />
Director of Meet<strong>in</strong>gs<br />
202-842-9200<br />
06/08/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
George R. Brown<br />
Convention Center<br />
Houston, TX<br />
30,000 nsf<br />
223 Exhibitors<br />
Attendees Not Supplied<br />
North American Heat<strong>in</strong>g<br />
& Energy Expo<br />
New England Fuel Institute<br />
www.nefi.com<br />
Tracy Goodw<strong>in</strong><br />
VP, Director of Events<br />
617-924-1000<br />
06/09/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
John B. Hynes Veterans<br />
Memorial Convention Center<br />
Boston, MA<br />
32,500 nsf<br />
260 Exhibitors<br />
8,000 Attendees<br />
PV America<br />
J. Spargo & Associates, Inc.<br />
www.events.jspargo.com<br />
/seia09/public/enter.aspx<br />
Paul Bascomb<br />
Exposition Sales Manager<br />
703-631-6200<br />
06/08/<strong>2009</strong><br />
06/10/<strong>2009</strong><br />
Pennsylvania<br />
Convention Center<br />
Philadelphia, PA<br />
60,000 nsf<br />
300 Exhibitors<br />
4,000 Attendees<br />
Turbo Expo<br />
American Society of<br />
Mechanical Eng<strong>in</strong>eers<br />
www.asmeconferences.org/te09<br />
Judy Osborn<br />
Manager, Conferences<br />
& Expositions<br />
404-847-0072<br />
06/08/<strong>2009</strong><br />
06/12/<strong>2009</strong><br />
World Marriott Resort<br />
Orlando, FL<br />
20,000 nsf<br />
125 Exhibitors<br />
3,000 Attendees<br />
West Coast Energy<br />
Management Congress<br />
Association of Energy Eng<strong>in</strong>eers<br />
www.energyevent.com<br />
Ashley Clark<br />
Exhibits Manager<br />
770-447-5083 x211<br />
06/10/<strong>2009</strong><br />
06/11/<strong>2009</strong><br />
Long Beach<br />
Convention Center<br />
Long Beach, CA<br />
NSF Not Supplied<br />
150 Exhibitors<br />
2,000 Attendees<br />
© <strong>2009</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 61
Industry Events<br />
By Nicole Burnes, assistant editor May <strong>2009</strong><br />
Sunday Monday Tuesday Wednesday Thursday friday saturday<br />
31<br />
1<br />
2<br />
Amelia Island, FL<br />
3<br />
4<br />
5 6<br />
7<br />
8<br />
9<br />
American Bus<strong>in</strong>ess<br />
Media (ABM)<br />
Annual Conference<br />
May 3-6, <strong>2009</strong><br />
Ritz-Carlton,<br />
Amelia Island,<br />
Amelia Island, FL<br />
Rowlands<br />
Valley Forge, PA<br />
Miami Beach, FL<br />
10 9<br />
11<br />
12<br />
13<br />
14 15<br />
16<br />
National Coalition<br />
of Black Meet<strong>in</strong>g<br />
Planners (NCBMP)<br />
Spr<strong>in</strong>g Conference<br />
May 13-17, <strong>2009</strong><br />
Radisson Hotel,<br />
Valley Forge, PA<br />
American Society of<br />
Association <strong>Executive</strong>s<br />
(ASAE) & The Center<br />
<strong>2009</strong> F<strong>in</strong>ance &<br />
Bus<strong>in</strong>ess Operations<br />
Symposium<br />
May 14-15, <strong>2009</strong><br />
L’Enfant Plaza Hotel,<br />
Wash<strong>in</strong>gton, DC<br />
L’Enfant Plaza Hotel<br />
U.S. Travel<br />
Association (USTA)<br />
International<br />
Pow Wow<br />
May 16-20, <strong>2009</strong><br />
Miami Beach Convention<br />
Center, Miami Beach, FL<br />
17<br />
<strong>2009</strong> Venue<br />
Management<br />
Association (Asia &<br />
Pacific) Limited (VMA)<br />
Congress & <strong>Show</strong>case<br />
May 17-20, <strong>2009</strong><br />
Surfers Paradise Marriott<br />
Resort & Spa, Surfers<br />
Paradise, Queensland<br />
19<br />
Surfers Paradise, Queensland<br />
20<br />
21<br />
Hatch<br />
22<br />
23<br />
24<br />
25 26<br />
IMEX ‘09<br />
May 26-28, <strong>2009</strong><br />
Messe Frankfurt,<br />
Frankfurt, Germany<br />
27<br />
28<br />
Meet<strong>in</strong>gs Technology<br />
Expo Chicago<br />
May 28, <strong>2009</strong><br />
Navy Pier, Chicago, IL<br />
More Details<br />
American Bus<strong>in</strong>ess Media (ABM)<br />
Annual Conference<br />
May 3-6, <strong>2009</strong><br />
Ritz-Carlton, Amelia Island,<br />
Amelia Island, FL<br />
www.americanbus<strong>in</strong>essmedia.com<br />
Event Management: ABM,<br />
(212) 661-6360<br />
National Coalition of Black<br />
Meet<strong>in</strong>g Planners (NCBMP)<br />
Spr<strong>in</strong>g Conference<br />
May 13-17, <strong>2009</strong><br />
Radisson Hotel, Valley Forge, PA<br />
www.ncbmp.com<br />
Event Management: NCBMP,<br />
(202) 628-3952<br />
Frankfurt, Germany<br />
American Society of Association<br />
<strong>Executive</strong>s (ASAE) & The Center<br />
<strong>2009</strong> F<strong>in</strong>ance & Bus<strong>in</strong>ess<br />
Operations Symposium<br />
May 14-15, <strong>2009</strong><br />
L’Enfant Plaza Hotel, Wash<strong>in</strong>gton, DC<br />
www.asaecenter.org<br />
Event Management: ASAE &<br />
The Center, (202) 626-2723<br />
U.S. Travel Association (USTA)<br />
International Pow Wow<br />
May 16-20, <strong>2009</strong><br />
Miami Beach Convention Center,<br />
Miami Beach, FL<br />
www.tia.org<br />
Event Management: USTA,<br />
(202) 408-8422<br />
<strong>2009</strong> Venue Management<br />
Association (Asia & Pacific)<br />
Limited (VMA) Congress<br />
& <strong>Show</strong>case<br />
May 17-20, <strong>2009</strong><br />
Surfers Paradise Marriott<br />
Resort & Spa,<br />
Surfers Paradise, Queensland<br />
www.vma.org.au<br />
Event Management: VMA,<br />
(61) 7 3870 4777<br />
IMEX ‘09<br />
May 26-28, <strong>2009</strong><br />
Messe Frankfurt, Frankfurt, Germany<br />
www.imex-frankfurt.com<br />
Event Management: IMEX/Regent<br />
Exhibitions, Ltd., (44) 1273 227311<br />
Sirk<br />
Meet<strong>in</strong>gs Technology<br />
Expo Chicago<br />
May 28, <strong>2009</strong><br />
Navy Pier, Chicago, IL<br />
www.meet<strong>in</strong>gstechexpo.com<br />
Event Management: Meet<strong>in</strong>gs<br />
Technology Expo, (212) 956-4720<br />
Chicago, IL<br />
Who’s Where<br />
n Sharon Rowlands, CEO, Penton Media, will<br />
participate <strong>in</strong> <strong>the</strong> CEO Roundtable at ABM’s<br />
Annual Conference Tuesday, May 5.<br />
n Mart<strong>in</strong> Sirk, CEO, International Congress<br />
& Convention Association, will present<br />
“Creativity – The Quest for Our Industry’s<br />
Holy Grail” on Tuesday, May 26 at IMEX ’09.<br />
n Michael Hatch, senior vice president of<br />
market<strong>in</strong>g and sales, a2z, Inc., will present<br />
a session on network<strong>in</strong>g and matchmak<strong>in</strong>g<br />
systems at Meet<strong>in</strong>gs Technology Expo<br />
Chicago on Thursday, May 28.<br />
62 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Exhibition Services &<br />
Contractors Association<br />
The Exhibition Services & Contractors Association is dedicated to <strong>the</strong> advancement of<br />
<strong>the</strong> exhibition, meet<strong>in</strong>gs and special events <strong>in</strong>dustry. Through <strong>the</strong> education,<br />
<strong>in</strong>formation exchange and level of professionalism shared by our members and <strong>the</strong>ir<br />
clients, ESCA promotes cooperation among all segments of <strong>the</strong> <strong>in</strong>dustry.<br />
S<strong>in</strong>ce 1970, ESCA has provided a unified voice for service contractors and <strong>the</strong>ir partners <strong>in</strong><br />
<strong>the</strong> exhibition <strong>in</strong>dustry. ESCA now has more than 175 members throughout <strong>the</strong> United<br />
States, Canada and Mexico, and ma<strong>in</strong>ta<strong>in</strong>s alliances with IAEE, SISO, TSEA, CIC, EITF and<br />
CEIR to promote <strong>the</strong> exhibition <strong>in</strong>dustry and our member benefits.<br />
ESCA is:<br />
· The association for firms engaged <strong>in</strong> provid<strong>in</strong>g services and materials for<br />
<strong>the</strong> trade show, exhibition, convention and meet<strong>in</strong>gs <strong>in</strong>dustry.<br />
· The contractors’ voice <strong>in</strong> <strong>the</strong> exhibition service <strong>in</strong>dustry.<br />
· A clear<strong>in</strong>ghouse for <strong>the</strong> exchange of <strong>in</strong>formation between members and all<br />
o<strong>the</strong>r entities of <strong>the</strong> vast exhibition and convention <strong>in</strong>dustry.<br />
· Your source for lead<strong>in</strong>g general service contractors, specialty contractors,<br />
facilities, <strong>in</strong>dependent contractors, labor organizations and <strong>the</strong>ir suppliers.<br />
· Your source for <strong>in</strong>formation and assistance <strong>in</strong> <strong>the</strong> current bus<strong>in</strong>ess climate.<br />
Exhibition Services & Contractors Association<br />
2340 E Tr<strong>in</strong>ity Mills Road #100<br />
Carrollton, TX 75006<br />
469.574.0698<br />
www.esca.org<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 63
Part<strong>in</strong>g shots<br />
Gone global.<br />
TSE Vice President/Associate Publisher Irene<br />
Sperl<strong>in</strong>g networks <strong>in</strong> Kuala Lumpur with <strong>the</strong><br />
leadership of <strong>the</strong> Bangkok International <strong>Trade</strong><br />
& Exhibition Centre (BITEC) at <strong>the</strong> UFI<br />
Open Sem<strong>in</strong>ar <strong>in</strong> Asia <strong>2009</strong>. L to R: Dr. Prasarn<br />
Bhiraj Buri, president & CEO, BITEC; Irene;<br />
Panittha Buri, director of market<strong>in</strong>g & sales;<br />
and Pitiphatr Buri.<br />
Pacific Portrait.<br />
The top-rank<strong>in</strong>g representatives of <strong>the</strong> major<br />
companies and associations <strong>in</strong> <strong>the</strong> Asia-<br />
Pacific exhibition <strong>in</strong>dustry were out <strong>in</strong> force<br />
at <strong>the</strong> UFI Open Sem<strong>in</strong>ar <strong>in</strong> Asia, <strong>in</strong>clud<strong>in</strong>g<br />
Peter Brokenshire (third from right), general<br />
manager of <strong>the</strong> Kuala Lumpur Convention<br />
Centre, which hosted <strong>the</strong> conference.<br />
Riveted.<br />
<strong>Show</strong>n here, some of <strong>the</strong> more than 200<br />
delegates from 26 nations and regions<br />
of <strong>the</strong> world who attended <strong>the</strong> UFI Open<br />
Sem<strong>in</strong>ar <strong>in</strong> Asia. The event will be held <strong>in</strong><br />
Taiwan next year.<br />
64 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
The key to<br />
bus<strong>in</strong>ess success<br />
is no secret...<br />
it’s service<br />
At United, we feel so strongly about that<br />
very concept, we <strong>in</strong>cluded it <strong>in</strong> our name<br />
United can provide clean<strong>in</strong>g, security and temp services anywhere,<br />
anytime and for any size event.<br />
Call us today and f<strong>in</strong>d out why over 1,500 hundred shows and events,<br />
dozens of hotels as well as public facilities each year use United<br />
Service Companies. With over 40 years of experience <strong>in</strong> <strong>the</strong> trade<br />
show and event <strong>in</strong>dustries, we are recognized by show managers<br />
across America for provid<strong>in</strong>g great service and for be<strong>in</strong>g cost effective.<br />
We understand your event has to be perfect. With United’s dedicated<br />
staff available 24/7, we are committed to <strong>the</strong> success of your event.<br />
Contact Richard Simon at United Service Companies<br />
(312) 922-8558 • rsimon@unitedhq.com<br />
United National Ma<strong>in</strong>tenance, Inc. • United Ma<strong>in</strong>tenance Company, Inc. • United Temps • United Security Service<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 65
People<br />
David<br />
Peck<strong>in</strong>paugh will<br />
step down as CEO<br />
of <strong>the</strong> San Diego<br />
Convention &<br />
Visitors Bureau June<br />
30. Peck<strong>in</strong>paugh<br />
jo<strong>in</strong>ed <strong>the</strong> bureau<br />
as CEO <strong>in</strong> 2006. A<br />
replacement was not<br />
Peck<strong>in</strong>paugh<br />
immediately named.<br />
Peck<strong>in</strong>paugh was previously chief<br />
market<strong>in</strong>g officer of Conferon Global<br />
Services, which later became Experient,<br />
Inc. Reach David at (619) 232-3101 or<br />
dpeck<strong>in</strong>paugh@sdcvb.org<br />
Index to Advertisers<br />
Boston Convention Market<strong>in</strong>g Center<br />
www.advantageboston.com . . . . . . . .p.5<br />
George R. Brown Convention Center<br />
(Houston, TX)<br />
www.houstonconventionctr.com . . . . p.35<br />
Daytona Beach Area Convention<br />
& Visitors Bureau<br />
www.daytonabeachcvb.org........p.31<br />
Exhibition & Convention<br />
<strong>Executive</strong>s Forum (ECEF)<br />
www.eceforum.com .............p.14<br />
Exhibition Services & Contractors<br />
Association (ESCA)<br />
www.esca.org . . . . . . . . . . . . . . . . . p.63<br />
George Fern Company<br />
www.georgefern.com. ...........p.39<br />
Georgia International<br />
Convention Center (College Park, GA)<br />
www.gicc.com ..............Cover 3<br />
GES Exposition Services<br />
www.ges.com . . . . . . . . . . . . . . Cover 2<br />
Greater Houston Convention<br />
& Visitors Bureau<br />
www.visithoustontexas.com .......p.11<br />
Stephanie<br />
Selesnick was<br />
named president of<br />
International <strong>Trade</strong><br />
Information, Inc.,<br />
a boutique show<br />
organiz<strong>in</strong>g firm<br />
specializ<strong>in</strong>g <strong>in</strong> <strong>the</strong><br />
<strong>in</strong>ternationalization<br />
of trade shows.<br />
Selesnick<br />
Stephanie was most<br />
recently executive vice president of <strong>the</strong><br />
Sou<strong>the</strong>rn California firm and is active<br />
<strong>in</strong> <strong>the</strong> Society of Independent <strong>Show</strong><br />
Organizers (SISO) and International<br />
Association of Exhibitions and Events<br />
Las Vegas Convention & Visitors Bureau<br />
www.visitlasvegas.com............p.3<br />
Messe Dusseldorf (Dusseldorf, Germany)<br />
www.messe-duesseldorf.de . . . . . . . p.18<br />
Mexico Tourism Board<br />
www.visitmexico.com............p.15<br />
Myrtle Beach Convention Center (FL)<br />
www.myrtlebeachconventioncenter.com. . p.27<br />
Orange County Convention Center<br />
(Orlando, FL)<br />
www.occc.net . . . . . . . . . . . . . . . . . .p.7<br />
PrivilegedAccess.tv<br />
www.privilageaccess.tv . . . . . . . . . . p.42<br />
San Antonio Convention<br />
& Visitors Bureau<br />
www.visitsanantonio.com .........p.13<br />
Sands Expo & Convention Center<br />
(Las Vegas, NV)<br />
www.sandsexpo.com .............p.9<br />
SMART-reg International, Inc.<br />
www.smart-reg.com .........p.54-61<br />
SMG<br />
www.smgworld.com..........p.43-50<br />
(IAEE). She succeeds Denyse<br />
Selesnick, who will rema<strong>in</strong> active <strong>in</strong><br />
<strong>the</strong> company as chair of its board of<br />
directors. Reach Stephanie at (818) 591-<br />
2255 or stephanie@<strong>in</strong>tltrade<strong>in</strong>fo.com<br />
Michael Leven was named president<br />
and COO of Las Vegas Sands Corporation<br />
effective <strong>April</strong> 1. Leven, who has been on<br />
<strong>the</strong> company’s board of directors s<strong>in</strong>ce<br />
2004 and has a 48-year career <strong>in</strong> <strong>the</strong> hotel<br />
<strong>in</strong>dustry, replaced William Weidner, who<br />
left <strong>the</strong> company. Leven will oversee all U.S.<br />
and <strong>in</strong>ternational operations. Reach Michael<br />
at (702) 414-1000 or michael.leven@<br />
venetian.com<br />
Donald E. Stephens<br />
Convention Center (Rosemont, IL)<br />
www.rosemont.com ..........Cover 4<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
www.tradeshowexecutive.com ..p.51-53<br />
TWI Group Inc.<br />
www.twiglobal.com . . . . . . . . . . . . . p.19<br />
United Service Companies<br />
www.unitedhq.com . . . . . . . . . . . . .p.65<br />
Who’s Who Among<br />
Media Advisory Services<br />
Berkery, Noyes & Co., LLC<br />
www.berkerynoyes.com ......p.40 & 41<br />
Corporate Solutions<br />
www.corporatesolutions.net .......p.41<br />
DeSilva+Phillips<br />
www.mediabankers.com . . . . . . . . . p.41<br />
The Jordan, Edmiston Group, Inc.<br />
(JEGI)<br />
www.jegi.com . . . . . . . . . . . . . . . . . p.41<br />
66 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Our guests get here from Atlanta’s Hartsfield-Jackson International Airport<br />
<strong>in</strong> just 2 m<strong>in</strong>utes, comfortably and free of charge,<br />
by <strong>the</strong> Automated People Mover.<br />
THE GICC. ENJOY THE RIDE.<br />
Automated People Mover beg<strong>in</strong>s service fall <strong>2009</strong><br />
400,000 TOTAL SQUARE FEET | 150,000 SQ. FT. EXHIBIT HALL<br />
40,000 SQ. FT. BALLROOM | 32 MEETING ROOMS<br />
3 EXECUTIVE BOARD ROOMS<br />
90,000 SQ. FT. OF PRE-FUNCTION SPACE<br />
17 COVERED LOADING DOCKS | 2,000 SURFACE PARKING SPACES<br />
8,500 HOTEL ROOMS IN VICINITY | 2 MINUTE RIDE FROM AIRPORT<br />
WWW.GICC.COM<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>April</strong> <strong>2009</strong> 67
Stephens Center Rosemont, IL<br />
840,000 Sq. Ft. of Exhibit Hall Space<br />
92,000 Sq. Ft. of Flexible Meet<strong>in</strong>g Area<br />
5 M<strong>in</strong>utes from O‛Hare Airport<br />
Easy People to Work With<br />
Low Exhibitor Service Rates<br />
Short Walk to Over 4,000 Hotel Rooms<br />
Smart<br />
New Front<br />
Entrance<br />
(847) 692-2220<br />
68 <strong>April</strong> <strong>2009</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com