TIM LESMEISTER - Trade Show Executive

More documents

Recommendations

Info

TM March 2009 VOLUME 10 NUMBER 3 Cover Story 18 Power Lunch with Tim Lesmeister Tim Lesmeister, Vice President of Marketing for WD-40, is charged with the task of managing the marketing strategies for seven of the company’s nine brands. How has buyer belt-tightening in the current economic climate affected his marketing approach? 22 Special Report Part V of TSE’s ten-part report on trade show attendance-building focuses on the International Licensing Expo from Advanstar Communications. Though the show is already part of a booming sector, what further steps have organizers taken to grow attendance? 18 Photo Credit: Sherry Tesler 34 Pardon Our Dust Get the latest facts and figures in our semi-annual report on proposed, expanding and new facilities in the U.S., Canada and Mexico. Trade Show Executive, The Gold Standard Winner of: 22 34 2005 • GRAND AWARD, Best Writing • Best How-To Writing • Best Interviews & Personal Profiles • Most Improved Magazines & Journals • GRAND AWARD, Best Writing • Best Overall Issue • Best How-To Writing • Best Design • Best Cover • Best News Writing • Best Feature Writing • Best How-To Writing • Best Redesign • Most Improved Magazine • GRAND AWARD, Best Design & Illustration • Best Column • Best Feature Series Writing • Best How-To Writing • Best Cover © 2008 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. 4 March 2009 Trade Show Executive www.TradeShowExecutive.com
PLANNING YOUR NEXT EVENT? TAKE ADVANTAGE OF OUR HOSPITALITY SERVICE. Our aim is to make your event a success. That’s why we offer dedicated event management. Dedicated convention services management. On-site surveys. Transportation management. Hotel booking and room block management support. Free wireless Internet access. Way-finding support. And work-in-harmony labor support. Take advantage of us. Arrange a site visit today. Call 877-393-3393 or visit www.AdvantageBOSTON.com BOSTON. MAKING CONVENTION HISTORY. The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center. www.TradeShowExecutive.com Trade Show Executive March 2009 5
Page 1 and 2: News, Views and Tools for Trade Sho
Page 3: Our new North Wing is now open! Nor
Page 7 and 8: PLANNING YOUR NEXT EVENT? TAKE ADVA
Page 9 and 10: Society of Association Executives (
Page 11 and 12: T:2.125 in Continued from page 9 Wh
Page 13 and 14: Your Future is Here expand Your Glo
Page 15 and 16: Sponsored by PrivilegedAccess.tv ye
Page 17 and 18: Sponsored by PrivilegedAccess.tv Tr
Page 19 and 20: Bob: Someone once said that the thr
Page 21 and 22: and we are seeing the landscape of
Page 23 and 24: Georgiann Decenzo 2007 as they prom
Page 25 and 26: Trade Show Executive’s Call for e
Page 27 and 28: Who’s Who in Convention Bureaus T
Page 29 and 30: Trade Show Executive’s ADVERTORIA
Page 35 and 36: Trade Show Executive’s Convention
Page 37 and 38: At its heart, Daytona Beach will al
Page 39 and 40: © Pasadena CVB 2008 SIMPLY MORE SP
Page 41 and 42: IT’S ALL COMING TOGETHER. What wi
Page 43 and 44: Holding your meeting in Irving, Tex
Page 45 and 46: Trade Show Executive’s 2009 Semi-
Page 47 and 48: www.TradeShowExecutive.com Trade Sh
Page 49 and 50: We never miss a shot As one of your
Page 51 and 52: Visit www.SMART-reg.com or call (88
Page 53 and 54: Providing Fail-Safe Registration an
Page 55 and 56:
Visit www.SMART-reg.com or call (88
Page 57 and 58:
Industry Events 12 9 By Nicole Burn
Page 59 and 60:
The key to business success is no s
show all

TIM LESMEISTER - Trade Show Executive

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?