TIM LESMEISTER - Trade Show Executive
TIM LESMEISTER - Trade Show Executive
TIM LESMEISTER - Trade Show Executive
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
TM<br />
March 2009<br />
VOLUME 10 NUMBER 3<br />
Cover Story<br />
18<br />
Power Lunch with<br />
Tim Lesmeister<br />
Tim Lesmeister, Vice President of<br />
Marketing for WD-40, is charged<br />
with the task of managing the<br />
marketing strategies for seven of the<br />
company’s nine brands. How has<br />
buyer belt-tightening in the current<br />
economic climate affected his<br />
marketing approach?<br />
22<br />
Special Report<br />
Part V of TSE’s ten-part report on<br />
trade show attendance-building<br />
focuses on the International<br />
Licensing Expo from Advanstar<br />
Communications. Though the show<br />
is already part of a booming sector,<br />
what further steps have organizers<br />
taken to grow attendance?<br />
18<br />
Photo Credit: Sherry Tesler<br />
34<br />
Pardon Our Dust<br />
Get the latest facts and figures in<br />
our semi-annual report on proposed,<br />
expanding and new facilities in the<br />
U.S., Canada and Mexico.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, The Gold Standard<br />
Winner of:<br />
22 34<br />
2005<br />
• GRAND AWARD, Best Writing<br />
• Best How-To Writing<br />
• Best Interviews<br />
& Personal Profiles<br />
• Most Improved Magazines<br />
& Journals<br />
• GRAND AWARD, Best Writing<br />
• Best Overall Issue<br />
• Best How-To Writing<br />
• Best Design<br />
• Best Cover<br />
• Best News Writing<br />
• Best Feature Writing<br />
• Best How-To Writing<br />
• Best Redesign<br />
• Most Improved Magazine<br />
• GRAND AWARD, Best<br />
Design & Illustration<br />
• Best Column<br />
• Best Feature Series Writing<br />
• Best How-To Writing<br />
• Best Cover<br />
© 2008 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.<br />
4 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Change language