TIM LESMEISTER - Trade Show Executive

TM
Continued from page 23
the show was held for 28 years. “The
needs of the business and exhibitors
outweighed how good New York
was to us,” Decenzo said.
The expanded floor also gives
Advanstar the option of contracting
more exhibitors—particularly from
the pool of smaller, less-established
companies that might not have been
able to afford the cross-country trek
to exhibit in New York. Additionally,
international attendees from Asia
will have more direct access.
Six months out, Decenzo is
optimistic, if not realistic, about the
prospects for 2009. “If organizers
say they’re not concerned about
attendance in this economy they’re
lying,” she said. “However, Las
Vegas gives us the best odds to
retain attendees,” she added.
Reach Georgiann Decenzo
at (440) 243-8100 or gdecenzo@
advanstar.com
Pass ‘Go.’ The Licensing International Expo serves as the launching pad for companies ready to market their
trademarks as well as manufacturers banking on a brand to help them sell clothing and other consumer products.
Snapshot: Licensing International Expo
Name of Show: Licensing International Expo
Website: www.licensingexpo.com Show owner: Advanstar Communications, Inc.
Show management: Advanstar Communications, Inc.
Show dates: June 10-12, 2008 Next Show: June 2-4, 2009
2008 2007 2006
Net square feet exhibit space 214,000 212,000 210,000
Exhibiting companies 560 550 525
Total attendance, including 24,500 (est.) 24,000 (est.) 23,000 (est.)
Site Jacob K. Javits Jacob K. Javits Jacob K. Javits
Convention Center Convention Center Convention Center
General service contractor Freeman Freeman Freeman
Registration firm experient Inc. Experient Inc. Experient Inc.
24 March 2009 Trade Show Executive www.TradeShowExecutive.com