TIM LESMEISTER - Trade Show Executive
TIM LESMEISTER - Trade Show Executive
TIM LESMEISTER - Trade Show Executive
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
News, Views and Tools for <strong>Trade</strong> <strong>Show</strong> and Event <strong>Executive</strong>s March 2009<br />
<strong>TIM</strong><br />
<strong>LESMEISTER</strong><br />
WD-40’s VP of Marketing<br />
Uses the MLR Approach<br />
to Evaluate <strong>Trade</strong> <strong>Show</strong>s<br />
Fighting Back<br />
Industry Defends Events<br />
Amid Bailout Backlash<br />
Pardon Our Dust<br />
Progress Report on New<br />
Builds and Expansions<br />
2121 Palomar Airport Rd, # 220<br />
Carlsbad, CA 92011<br />
Change Service Requested<br />
License to Grow<br />
Int’l Branding Boom Boosts<br />
Advanstar’s Licensing Expo<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Our competition is green with envy!<br />
• 500,000 square foot convention center with the largest rooftop<br />
solar project in the nation!<br />
• Award winning recycling<br />
• Regional energy partner<br />
• Wind energy<br />
• Investment in renewable energy and efficiencies<br />
Contact our sales team at 1.888.222.3683 or visit us at atlanticcitynj.com.
Our new North Wing is now open!<br />
North wing features:<br />
■ 216,000 square feet<br />
of exhibit space<br />
■ 35,000-square-foot lobby<br />
■ Overhead walkway<br />
from back parking lots<br />
Plus:<br />
■ 885,000 square feet<br />
of Class A exhibit<br />
and meeting space<br />
L O U I S V I L L E<br />
For more information, call (502)367-5150 or learn more at www.kyexpo.org.
TM<br />
March 2009<br />
VOLUME 10 NUMBER 3<br />
Cover Story<br />
18<br />
Power Lunch with<br />
Tim Lesmeister<br />
Tim Lesmeister, Vice President of<br />
Marketing for WD-40, is charged<br />
with the task of managing the<br />
marketing strategies for seven of the<br />
company’s nine brands. How has<br />
buyer belt-tightening in the current<br />
economic climate affected his<br />
marketing approach?<br />
22<br />
Special Report<br />
Part V of TSE’s ten-part report on<br />
trade show attendance-building<br />
focuses on the International<br />
Licensing Expo from Advanstar<br />
Communications. Though the show<br />
is already part of a booming sector,<br />
what further steps have organizers<br />
taken to grow attendance?<br />
18<br />
Photo Credit: Sherry Tesler<br />
34<br />
Pardon Our Dust<br />
Get the latest facts and figures in<br />
our semi-annual report on proposed,<br />
expanding and new facilities in the<br />
U.S., Canada and Mexico.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, The Gold Standard<br />
Winner of:<br />
22 34<br />
2005<br />
• GRAND AWARD, Best Writing<br />
• Best How-To Writing<br />
• Best Interviews<br />
& Personal Profiles<br />
• Most Improved Magazines<br />
& Journals<br />
• GRAND AWARD, Best Writing<br />
• Best Overall Issue<br />
• Best How-To Writing<br />
• Best Design<br />
• Best Cover<br />
• Best News Writing<br />
• Best Feature Writing<br />
• Best How-To Writing<br />
• Best Redesign<br />
• Most Improved Magazine<br />
• GRAND AWARD, Best<br />
Design & Illustration<br />
• Best Column<br />
• Best Feature Series Writing<br />
• Best How-To Writing<br />
• Best Cover<br />
© 2008 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.<br />
4 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
PLANNING YOUR NEXT EVENT?<br />
TAKE<br />
ADVANTAGE<br />
OF OUR HOSPITALITY<br />
SERVICE.<br />
Our aim is to make your event a success. That’s why we offer dedicated event management.<br />
Dedicated convention services management. On-site surveys. Transportation management.<br />
Hotel booking and room block management support. Free wireless Internet access.<br />
Way-finding support. And work-in-harmony labor support. Take advantage of us.<br />
Arrange a site visit today. Call 877-393-3393 or visit www.AdvantageBOSTON.com<br />
BOSTON. MAKING CONVENTION HISTORY.<br />
The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 5
Contents<br />
March 2009<br />
Member of:<br />
TM<br />
26<br />
Who’s Who in<br />
Convention Bureaus<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> presents the<br />
key leaders of the nation’s CVBs in<br />
our annual directory of Who’s Who in<br />
Convention Bureaus.<br />
8 News<br />
• President’s Remark Brings Event<br />
travel to Forefront<br />
• Meeting Travel Guidelines<br />
gain Steam<br />
• BPA White Paper Says Audits<br />
Reassure Exhibitors During<br />
Recession<br />
• Events Likely to Take Hit in<br />
Changing Tech Marketing<br />
Priorities<br />
14 Trending & Spending<br />
Reversing Housing Slump Will be<br />
Key to Reviving U.S. Economy<br />
48 ZOOM<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s <strong>Trade</strong><br />
<strong>Show</strong> Locator features the<br />
most important shows<br />
scheduled in May 2009.<br />
57 Industry Events<br />
58 People in the News<br />
• Skip Farber<br />
• Jason Farber<br />
• Frank Thorwirth<br />
58 Index to Advertisers<br />
26<br />
48<br />
Change of Address and New Subscriptions:<br />
Edwin Blanco, Circulation Manager, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine,<br />
P.O. Box 16435, North Hollywood, CA 91615. Phone: (818) 286-3152<br />
Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete the online form for<br />
a free subscription.<br />
Subscription Rates: Subscriptions are free to qualified show management executives who fit the criteria and<br />
sign a qualification card annually. All others may purchase an annual subscription for $119. ($129 in Canada<br />
and Mexico; $149 overseas.) Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE’s<br />
directory of Who’s Who Among Independent <strong>Show</strong> Organizers is $129; TSE’s directory of the World’s Top<br />
Convention Centers is $129; TSE’s directory of the Gold 100 <strong>Trade</strong> <strong>Show</strong>s is $159.<br />
EDITORIAL & PUBLISHING HEADQUARTERS:<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, 2121 Palomar Airport Rd.,<br />
Suite 220, Carlsbad, CA 92011.<br />
Tel.: (760) 929-9666. Fax: (877) 483-8912.<br />
EDITORIAL & RESEARCH<br />
Vice president/Publisher & Editor:<br />
Darlene Gudea (760) 929-9666<br />
darlenegudea@tradeshowexecutive.com<br />
Editor-at-large:<br />
Carol Andrews (562) 505-7903<br />
carolandrews@tradeshowexecutive.com<br />
Senior Editor:<br />
Hil Anderson (760) 929-9615<br />
handerson@tradeshowexecutive.com<br />
Senior Editor, News & Directories:<br />
Renee Di Iulio (310) 939-0197<br />
reneediiulio@tradeshowexecutive.com<br />
News Editor:<br />
Sandi Cain (949) 497-2680<br />
sandicain@tradeshowexecutive.com<br />
senior Economist:<br />
Frank Chow (760) 929-9666<br />
frankchow@tradeshowexecutive.com<br />
Assistant Editor:<br />
Nicole Burnes (760) 929-9604<br />
nburnes@tradeshowexecutive.com<br />
Managing Editor, ZOOM, The <strong>Trade</strong> <strong>Show</strong> Locator:<br />
Vince Battaglia(702) 839-8181<br />
vince@thetradeshowcalendar.com<br />
Columnists:<br />
Bob Dallmeyer (323) 934-8300<br />
bdallmeyer@tradeshowexecutive.com<br />
SALES & MARKETING<br />
Vice President/associate Publisher:<br />
Irene Sperling (818) 990-1080<br />
irenesperling@tradeshowexecutive.com<br />
Advertising manager:<br />
Linda Braue (310) 792-6081<br />
lindabraue@tradeshowexecutive.com<br />
Advertising manager, Latin America:<br />
Rafael Hernández +52 (55) 2455-3545 Ext. 117<br />
rafa.hernandezg@nuestromundogm.com<br />
Director of events:<br />
Diane Bjorklund (630) 312-8915<br />
dbjorklund@tradeshowexecutive.com<br />
Art Director & Production Manager:<br />
Tony MacAllister (760) 929-9564<br />
tmacallister@tradeshowexecutive.com<br />
technology & design manager:<br />
Ricky Bello (312) 617-8675<br />
rbello@tradeshowexecutive.com<br />
BOARD OF DIRECTORS:<br />
Rick Simon, Chairman of the Board<br />
Mark Feldman, President<br />
Joan Feldman, Vice President<br />
Darlene Gudea, Vice President<br />
6 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
PLANNING YOUR NEXT EVENT?<br />
TAKE<br />
ADVANTAGE<br />
OF ALL THE WAYS<br />
YOUR EVENT CAN WORK<br />
HYNES CONVENTION CENTER<br />
BOSTON CONVENTION & EXHIBITION CENTER<br />
FLEXIBILITY.<br />
Challenge us. Whatever size or type of event you have planned, we have what you need.<br />
Exhibit space. Meeting rooms. General session space. Multiple registration areas.<br />
Multiple access points to the exhibit floor. Free wireless Internet access. Easy access<br />
to/from the city. An ample inventory of hotel rooms. And unrivaled customer service.<br />
Take advantage of us. Arrange a site visit today. Call 877-393-3393 or visit<br />
www.AdvantageBOSTON.com.<br />
BOSTON. MAKING CONVENTION HISTORY.<br />
The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 7
News<br />
President Obama’s Remark About Las Vegas Brings Event<br />
Travel to Forefront<br />
By Hil Anderson, senior editor<br />
Washington, DC – The issue of curbing<br />
travel to meetings and trade shows was<br />
in the media spotlight after President<br />
Obama implied that trips for executives of<br />
financial companies receiving emergency<br />
taxpayer assistance were an unnecessary<br />
excess.<br />
The February 9 remark that CEOs<br />
who accepted bailout funds “can’t go<br />
take a trip to Las Vegas or go down to<br />
the Super Bowl on the taxpayer’s dime”<br />
could not have come at a worse time for<br />
Las Vegas and the meetings industry in<br />
general. With corporate belt-tightening<br />
rampant, anything else that might spook<br />
companies into cancelling a trip because<br />
of the potential public opinion fallout was<br />
unwelcome news.<br />
The flare up came as major travel<br />
companies and the meetings and<br />
exhibitions industry were taking the<br />
offensive to prevent the public perception<br />
that all business gatherings are leisure<br />
junkets rather than the critical economic<br />
activities that they are.<br />
Mayor Oscar Goodman sent a letter<br />
the next day to the White House asking for<br />
an apology and pointing out that “events<br />
in Las Vegas attract more delegates,<br />
attract corporate decision-makers, and<br />
keep convention delegates focused on<br />
getting business done compared to other<br />
destinations.”<br />
Sen. Harry Reid, D-Nevada, said<br />
on the Senate floor that Obama’s chief<br />
of staff, Rahm Emanuel, told him that<br />
the president’s criticism was aimed at<br />
unnecessary travel and not a swipe at Las<br />
Vegas. “Mr. Emanuel made it clear to me<br />
that President Obama’s criticism was aimed<br />
at the potential use of taxpayer funds,”<br />
Reid said. “We gave these banks a lot of<br />
money and they shouldn’t be taking junkets<br />
with any of the money, whether they are<br />
going to Las Vegas or Los Angeles, New<br />
York or Salt Lake City.”<br />
At the same time, Wells Fargo ran<br />
a full-page ad in The New York Times on<br />
Sunday, February 9, defending incentive<br />
travel for its employees. The ad, in the<br />
form of a letter signed by John Stumpf,<br />
president and CEO, accused the media of<br />
being “deliberately misleading” and said<br />
the misperceptions had forced it to cancel<br />
its annual recognition events for its hardworking<br />
employees.<br />
“Who loses besides our team<br />
members? The workers who depend on<br />
our business,” wrote Stumpf, who added<br />
that recognition events are not paid for by<br />
government aid.<br />
Industry Tackles Image Issue<br />
Associations representing the meetings<br />
industry have also been ramping up their<br />
efforts to publicize the benefits of events.<br />
The MeetDifferent conference held<br />
by Meeting Professionals International<br />
(MPI) in mid-February focused on the<br />
so-called AIG effect, which is blamed for<br />
the cancellation of a number of corporate<br />
events. Sessions included a workshop on<br />
restrictions placed on companies receiving<br />
Federal assistance. Christine Duffy,<br />
president and CEO of Maritz Travel and<br />
a former chairwoman of MPI, told the<br />
audience that President Obama’s $150<br />
million inauguration was hardly an exercise<br />
in restraint.<br />
The Convention Industry Council on<br />
February 17 became the latest association<br />
to endorse a set of guidelines for<br />
meetings planned by companies receiving<br />
government help. The guidelines, which<br />
cover issues such as cost and attendee<br />
profiles, were developed by a large<br />
coalition of industry associations with the<br />
U.S. Travel Association in the lead. Other<br />
member groups included the International<br />
Association of Exhibitions and Events,<br />
the Professional Convention Management<br />
Association and the Financial and<br />
Insurance Conference Planners.<br />
Reach Rossi Ralenkotter, president and<br />
CEO of the Las Vegas Convention and<br />
Visitors Authority, at (702) 892-2800 or<br />
rralenkotter@lvcva.com; Bruce MacMillan,<br />
MPI president and CEO, at (972) 702-<br />
3001 or bmacmillan@mpiweb.org; CIC<br />
<strong>Executive</strong> Director Eric Allen at (571) 527-<br />
3116 or eallen@kellencompany.com<br />
Meeting Travel Guidelines Gain Steam<br />
By Hil Anderson, senior editor<br />
Washington, DC – The Convention<br />
Industry Council (CIC) formally endorsed<br />
guidelines on meetings and incentive travel<br />
for companies receiving Federal financial<br />
assistance.<br />
The guidelines are for executives who<br />
find themselves under fire for traveling to<br />
business meetings, conferences and other<br />
events that for years were considered<br />
prudent and routine but are now being<br />
labeled by the press, public and politicians<br />
as unnecessary and overly extravagant<br />
junkets.<br />
“We support the recently-developed<br />
Guidelines for Meetings, Events and Incentive<br />
Travel for entities receiving government<br />
assistance and urge America’s elected<br />
leaders to ensure that their actions do not<br />
impede the legitimate critical meetings<br />
and events necessary to support U.S.<br />
corporations’ and associations’ business<br />
missions,” the CIC said in a statement.<br />
The criticism of executive travel<br />
expenses and salary packages has<br />
been focused on companies receiving<br />
emergency financial assistance from<br />
Washington. There is also concern that<br />
public perceptions will put a damper<br />
on travel by other companies at a time<br />
when the economic downturn is already<br />
forcing them to cancel their own business<br />
meetings and cut back on travel to trade<br />
shows and conferences.<br />
The guidelines project was spearheaded<br />
by the U.S. Travel Association in<br />
partnership with a coalition of industry<br />
organizations including the International<br />
Association of Exhibitions and Events<br />
(IAEE) and the Professional Convention<br />
Management Association (PCMA).<br />
The CIC’s 34 member associations<br />
represent more than 103,500 individuals<br />
and 19,500 organizations involved in the<br />
meetings, conventions and exhibitions<br />
industry including IAEE; PCMA; the<br />
Center for Exhibition Industry Research<br />
(CEIR); the Exhibition Services and<br />
Contractors Association (ESCA); the<br />
International Association of Assembly<br />
Managers (IAAM); and the American<br />
8 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Society of Association <strong>Executive</strong>s<br />
(ASAE) and The Center for Association<br />
Leadership.<br />
The CIC said it endorsed the guidelines<br />
on February 17 because conventions,<br />
trade shows and other business events are<br />
critical to the performance of individual<br />
companies and the entire U.S. economy.<br />
Exhibitions Generate Sales<br />
“Exhibitions provide a wealth of<br />
industry information and contacts under<br />
one roof and support the sales efforts<br />
critical to driving revenue to companies<br />
already hurting in the current economy,”<br />
the statement said. “Limiting these events<br />
Event Travel Guidelines<br />
The exhibition and travel industries developed a list of<br />
guidelines for travel to meetings and events for companies<br />
receiving assistance from the Troubled Asset Relief Program<br />
(TARP). The guidelines are a response to criticism from<br />
elected lawmakers in Washington to the travel practices of<br />
TARP recipients.<br />
Model Board Policy for Approval of Meetings, Events<br />
and Incentive/Recognition Travel<br />
• General policy statement: The CEO shall be responsible<br />
for implementing adequate controls to assure that meetings,<br />
events and incentive/recognition travel organized by the<br />
company serve legitimate business purposes and are costjustified.<br />
• All proposed meetings, events and incentive/recognition<br />
travel organized by the company must serve one or more<br />
specified legitimate business purposes. Each proposed<br />
meeting, event or incentive/recognition travel with a cost<br />
exceeding $75,000 must be supported by a written business<br />
case identifying a specific business purpose.<br />
• Total annual expenses for meetings, events and incentive/<br />
recognition travel shall not exceed 15% of the company’s<br />
total sales and marketing spend.<br />
• The amount spent for an employee performance incentive/<br />
recognition event shall not exceed 2% of the total<br />
compensation of eligible participants or 10% of total award<br />
earners’ compensation.<br />
• The process for approving meetings, events and incentive/<br />
recognition travel, and the procedures for assuring<br />
adherence to this policy, will be subject to independent audit<br />
to confirm policy adherence.<br />
• At least 90% of incentive program attendees shall be other<br />
than senior executives from the host organization.<br />
• Performance incentives shall not promote excessive or<br />
unnecessary risk-taking or manipulation of financial results.<br />
• All internal meetings or events attended only by senior<br />
executives and/or board members shall be devoted<br />
would curtail the hundreds of millions<br />
of dollars worth of business transacted.<br />
These events are supported by thousands<br />
of U.S. corporations that value the<br />
opportunity to do business, engage in<br />
education and create new relationships for<br />
their success.”<br />
The Educational Aspect<br />
The CIC also pointed out that<br />
conferences and meetings offer training<br />
and professional education, such as<br />
Continuing Education Units and<br />
Continuing Medical Education credits<br />
that are required for various licenses.<br />
“This education is critical to keeping<br />
America’s workforce at the top of its game<br />
in a competitive global marketplace,” the<br />
statement said.<br />
The Economics of the Event Business<br />
An equally important impact of<br />
business travel, the CIC said, is the<br />
economic benefit that comes in the form<br />
of jobs, tax revenues and direct spending<br />
in host cities. “Cutting back on travel<br />
kills jobs at a time when job preservation<br />
and creation is critical,” the statement<br />
said.<br />
Reach Karen Kotowski, chief<br />
operating officer, at (571) 527-3116 or<br />
kkotowski@conventionindustry.org<br />
to specific business purposes, and participating senior<br />
executives shall be responsible for any expenses incurred for<br />
non-business related activities.<br />
• The CEO of the company shall certify to the board that<br />
the policies are being followed and are sufficient to provide<br />
reasonable assurance that the company’s expenditure for<br />
such purposes are not excessive.<br />
• These policies shall be subject to modification only with<br />
board approval stating the specific business rationale for the<br />
change in policy.<br />
Examples of Legitimate Business Purposes for Meetings,<br />
Events, Incentive/Recognition Travel<br />
• <strong>Trade</strong> shows and similar events that bring prospective<br />
buyers and sellers together.<br />
• Effective product launches to educate sales force, channel<br />
partners and customers.<br />
• Sales conferences and employee meetings to align vision,<br />
strategy and tactics.<br />
• Training and staff development meetings.<br />
• Employee recognition programs to motivate and reward<br />
employees for achievement and productivity.<br />
• Professional conferences that provide networking,<br />
education and best-practice sharing.<br />
• Performance incentives with clear rule structures that<br />
are designed to motivate and reward high performers<br />
for exceeding established goals that generate incremental<br />
revenue growth for their respective organizations and that<br />
are beyond the investment in the program.<br />
• User conferences for customers and product development<br />
events for research and development purposes.<br />
• Corporate-sponsored events that further charitable purposes.<br />
• Strategic, business and financial planning and review<br />
meetings.<br />
• Employee meetings as a result of company mergers or<br />
acquisitions for the purpose of alignment of products,<br />
brands and cultures.<br />
Continued on page 11<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 9
YOU’ RE<br />
“ T H E O N LY T H I N G M O R E R E WA R D I N G<br />
T H A N A W E L L- P L A N N E D M E E T I N G I S<br />
MULTIPLE WELL-PLANNED MEETINGS”<br />
WELCOME<br />
NOW THE MORE MEETINGS YOU BOOK, THE MORE REWARDS YOU EARN.<br />
Book multiple meetings within Hyatt’s Large Meeting Network — 23 of our largest hotels in 18 popular group destinations — and you’ll earn your choice<br />
of rewards, such as attrition breaks, complimentary meeting space or savings on catering.* In addition, you can take advantage of the new and even<br />
more generous Hyatt Gold Passport Planner Rewards program to earn points for free nights, future meeting credits and more. But no matter<br />
how many rewards you receive, you’ll always find large-event expertise, stylish facilities and personalized service that will make your group feel<br />
more than welcome. For more information, call 800 543 1818 and reference offer code LRGMY or visit hyattmultiplemeetings.com.<br />
10 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
T:2.125 in<br />
Continued from page 9<br />
White Paper Says Audits Reassure<br />
Exhibitors in Recession<br />
By Hil Anderson, senior editor<br />
Shelton, CT – A new survey indicates that<br />
the quality of the attendees rather than<br />
their sheer numbers is the primary factor<br />
in an exhibitor’s decision to take part in a<br />
particular trade show.<br />
The survey led to a white paper<br />
released this month by BPA Worldwide<br />
that supported the idea that an attendance<br />
audit is a valuable tool for show<br />
organizers to prove that their events offer<br />
a solid ROI even if the overall crowd<br />
count of the show is down.<br />
“With today’s economic climate, we<br />
are already seeing a drop in trade show<br />
attendance,” said Glenn Hansen, president<br />
and CEO of BPA Worldwide. “Data from<br />
an independent event audit, however,<br />
means organizers can drill down into their<br />
event’s attendance figures and identify<br />
exhibitors’ target markets.”<br />
The white paper, available on the BPA<br />
Worldwide website, was compiled from a<br />
survey of approximately 6,600 exhibitor<br />
contacts at companies of various sizes<br />
conducted late last Fall. The results<br />
showed companies making plans to scale<br />
back exhibiting in 2009 and that 40% had<br />
seen traffic at their exhibits falling off<br />
during 2008.<br />
Exhibitors Accept Lower Attendance if<br />
Quality Remains High<br />
But the size of the crowds was less<br />
of a concern than the quality of the<br />
attendees who did show up. The survey<br />
found that 46% of exhibitors rated<br />
attendee quality as the No. 1 reason to<br />
attend a show, an opinion held by 61%<br />
of chief marketing officers and 55% of<br />
vice presidents in charge of advertising or<br />
marketing.<br />
Small companies were more apt to<br />
base their exhibiting decisions on attendee<br />
quality than large companies, although<br />
28% of large companies significantly<br />
valued attendance audits compared to<br />
22% of mid-sized companies and 8% of<br />
small companies.<br />
As the global economy continues<br />
down an uncertain road, BPA pointed<br />
out that marketers are being held<br />
accountable for every spending decision<br />
in every media platform. “Event audits<br />
are the obvious answer for organizers<br />
who can use the data to set their show<br />
apart from their competitors,” the paper<br />
said, “and for exhibitors who can use<br />
attendance demographics to choose the<br />
right event, staff their booth appropriately<br />
and provide accountability to senior<br />
management.”<br />
<strong>Show</strong> Selection is a Group Effort<br />
A number of exhibit/event managers<br />
and event coordinators (28%) indicate<br />
show selection is a group decision<br />
involving sales, marketing, product<br />
development, senior management and<br />
other titles. When making exhibiting<br />
decisions, the highest ranked tools for<br />
supporting those decisions, according to<br />
BPA, were:<br />
• Historical performance/exit surveys<br />
(63%),<br />
• Exhibitor-supplied promotional<br />
materials (59%),<br />
• Input/references from other exhibitors<br />
(58%), and<br />
• <strong>Trade</strong> show/event audits (41%).<br />
Down Time is the Right Time<br />
Organizers who may be concerned<br />
that launching an audit program would<br />
result in a jarring drop from their<br />
unaudited attendance figures might<br />
actually find the recession to be an<br />
opportune time since the downturn has<br />
already created volatility and uncertainty<br />
in attendance.<br />
“An economic downturn coupled<br />
with an event audit can be a perfect<br />
combination for starting anew,” Hansen<br />
said. “Marketers are expecting attendance<br />
to be down. An audit proves you are being<br />
proactive in the eyes of your exhibitors.”<br />
The event audit’s demographic<br />
breakdown allows organizers to prove<br />
that their show continues to deliver the<br />
same key buyers as in better times, even<br />
Continued on page 12<br />
LARGE MEETING<br />
NETWORK<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Hyatt, March 2009 11<br />
® Andaz, Grand Hyatt, ® Hyatt Regency, ® Hyatt Place, ® Hyatt<br />
Atlanta<br />
Chicago, Downtown<br />
Chicago, McCormick Place<br />
Chicago, O’Hare<br />
Columbus<br />
Dallas, Downtown<br />
Dallas, DFW<br />
Denver, Convention Center<br />
Detroit<br />
Jacksonville<br />
Kansas City<br />
Los Angeles, Century Plaza<br />
Miami<br />
Phoenix<br />
San Antonio, Riverwalk<br />
San Antonio,<br />
Convention Center<br />
San Diego<br />
San Francisco,<br />
Financial District<br />
St. Louis, Riverfront<br />
Seattle, Bellevue<br />
Vancouver<br />
Washington DC, Capitol Hill<br />
Washington DC,<br />
Near Convention Center<br />
*Offer subject to complete terms and conditions.<br />
Visit hyattmultiplemeetings.com for full details.<br />
Hyatt Hotels & Resorts ® encompasses hotels and resorts managed,<br />
franchised or leased by subsidiaries and affiliates of Global Hyatt<br />
Corporation. The trademarks Hyatt, ® Hyatt Hotels & Resorts, ® Park<br />
Summerfield Suites, Hyatt Gold Passport , ® and related marks are<br />
trademarks of Hyatt Corporation. © 2008 Hyatt Corporation.<br />
All rights reserved.<br />
T:10 in
News<br />
Continued from page 11<br />
if overall attendance figures are lower<br />
than they would like, said Glenn Schutz,<br />
BPA’s manager of communications.<br />
“If organizers are still concerned about<br />
reporting the figures of their first<br />
event audit, they may keep the results<br />
confidential for the first year,” Schutz<br />
told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>. This rule meets<br />
EEIAC requirements, he said. “Keeping<br />
the results private allows organizers to<br />
dissect their event and address attendance<br />
issues based on accurate, third-party data.<br />
And when times are better, the audit will<br />
help take their event to the next level.”<br />
Reach Glenn Hansen at (203) 447-<br />
2800 or ghansen@bpaww.com; Glenn<br />
Schutz at (203) 447-2800 or gschutz@<br />
bpaww.com<br />
Events Likely to Take<br />
Hit in Changing Tech<br />
Marketing Priorities<br />
By Hil Anderson, senior editor<br />
Carlsbad, CA – Spending on trade shows<br />
and events will take a hit this year as<br />
exhibitor companies reorganize their<br />
marketing priorities to weather the<br />
global recession, a panel of marketing<br />
professionals in the technology sector<br />
agreed during a recent webcast.<br />
The online discussion presented<br />
February 12 by BtoB Magazine concluded<br />
that the travel expenses for both exhibitors<br />
and attendees were among the low-hanging<br />
fruit to be lopped off by the budget ax<br />
as companies focus on cutting costs and<br />
directly cultivating their customer base.<br />
“There will indeed be a pullback on<br />
events,” said panelist Mark Gambill, vice<br />
president and chief marketing officer of<br />
CDW Corporation (CDW), commenting<br />
on the overall economic climate. “Event<br />
spending will absolutely decrease although<br />
Mark Gambill<br />
Richard Vancil<br />
[marketers] will probably never lose [their]<br />
desire to be able to look someone in the eye<br />
and have a conversation with them at a live<br />
event.”<br />
CDW is a seller of technology<br />
products to government agencies and large<br />
companies. Gambill said his company<br />
was not cutting back on its presence at<br />
trade shows in 2009. “We understand their<br />
impact,” he said, but added that CDW’s<br />
strategy was “probably an anomaly” in<br />
terms of the entire IT sector.<br />
BtoB Magazine announced that its<br />
annual survey of marketers on their<br />
global marketing spending plans for the<br />
coming year found that while 31% of the<br />
respondents planned to increase spending<br />
on events, another 31% said they would be<br />
cutting back and 38% planned no changes<br />
in spending.<br />
Richard Vancil, vice president of the<br />
<strong>Executive</strong> Advisory Group, IDC, said live<br />
events accounted for about 22% of the<br />
marketing mix for technology companies.<br />
“The activities that are the furthest from<br />
revenue generation are the ones that are<br />
taking the biggest cuts,” he said.<br />
Marketing to Focus on Customer Base<br />
The anticipated flatness of event<br />
spending by companies is reflective of<br />
a recessionary trend toward hanging on<br />
to what they have and expanding their<br />
customer base. The BtoB Magazine survey<br />
found that while 12% of marketers said<br />
their goal for 2009 would be increasing<br />
brand awareness, 62% said acquiring new<br />
customers was their top priority and another<br />
20% said it was customer retention.<br />
<strong>Trade</strong> shows play a role in all three<br />
priorities. Events, however, will be in<br />
competition with increased spending on<br />
digital advertising, including e-mail ad<br />
campaigns and social media.<br />
Gambill said the best thing for any<br />
company to do during the recession would<br />
be to pound away at their customers about<br />
the value and cost-effectiveness of their<br />
product and how it can help them to be<br />
more efficient and cut their own costs.<br />
“Cost reduction is foremost on everyone’s<br />
minds right now,” he said.<br />
Reach Richard Vancil at<br />
(508) 935-4372 or rvancil@idc.com;<br />
Mark Gambill at (847) 465-6000 or<br />
markgambill@cdw.com<br />
New Marketing<br />
Marching Orders<br />
By Hil Anderson, senior editor<br />
Carlsbad, CA – <strong>Show</strong> organizers<br />
and suppliers may have to make<br />
some changes to their marketing<br />
strategies as the recession brings<br />
about belt tightening both within<br />
the company and among their<br />
customers.<br />
Marketing professionals who<br />
briefed their colleagues in a February<br />
12 BtoB Magazine webinar had some<br />
suggestions on aligning strategy to<br />
the times:<br />
• Prioritize customers.<br />
Decide which areas are the most<br />
promising in terms of sales, but<br />
also identify the key customers<br />
you cannot afford to lose.<br />
• Tighten the focus of<br />
marketing as precisely as<br />
possible on the customers’<br />
needs and pain points. Avoid<br />
flailing around with too many<br />
new marketing ideas that only<br />
pile on unproductive work.<br />
• Be proactive with your<br />
customers and emphasize the<br />
cost savings you can provide<br />
them. Good service and acting<br />
professional may not be enough<br />
to save an account.<br />
• Keep your team intact.<br />
Layoffs can spook remaining<br />
employees who will bolt for a<br />
new job at the first opportunity<br />
and further decimate your staff<br />
at a busy time. Challenge your<br />
own staff to bring down their<br />
expenses. Try shifting some<br />
outside work back to in-house<br />
talent.<br />
• Experiment with social<br />
media and online offerings.<br />
It is less costly than other<br />
promotional media and can be<br />
deployed and adjusted easily.<br />
Blogs and white papers from<br />
company leadership add a ring<br />
of authority to the message.<br />
12 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Your<br />
Future<br />
is Here<br />
expand Your Global Appeal<br />
PrivilegedAccess.tv is the only online video platform that increases the international<br />
exposure of your show while keeping exhibitors and attendees engaged throughout<br />
the year. All at no charge to you!<br />
Dorian Dickinson - VP of Development and Strategy<br />
PrivilegedAccess.tv (312) 341-9629 info@PrivilegedAccess.tv<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 13
T r e n d i n g & S p e n d i n g<br />
Sponsored by<br />
PrivilegedAccess.tv<br />
Reversing Housing<br />
Slump Will Be Key to<br />
Reviving U.S. Economy<br />
Darlene Gudea,<br />
VP/publisher & editor<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trending & Spending Forecast<br />
Fig. I: TSE Forecast of<br />
Net Square Feet of Exhibit Space<br />
13.2%<br />
2nd Quarter<br />
Fig. II: TSE Forecast of Number<br />
of Exhibiting Organizations<br />
9.5%<br />
2nd Quarter<br />
12.1%<br />
2009<br />
8.6%<br />
2009<br />
Fig. IlI: TSE Forecast of<br />
Professional Attendance<br />
18.0%<br />
2nd Quarter<br />
15.0% April<br />
10.5% April<br />
22.5% April<br />
12.5%<br />
2009<br />
Fig. lV: TSE Annual Forecast<br />
of Revenue<br />
18%<br />
Frank Chow,<br />
chief economist<br />
Year Ending December 2009<br />
By Darlene Gudea,<br />
VP/publisher & editor<br />
“While everyone seems to be looking<br />
to the $787 billion economic stimulus<br />
plan or the multitude of bailout deals<br />
to stem the recession, I believe the<br />
administration’s plan to stem home<br />
foreclosures holds the most promise<br />
toward halting further deterioration<br />
of the U.S. economy this year,” said<br />
Frank Chow, chief economist for <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong>. “Notice that I didn’t say<br />
recovery, which most economists now<br />
predict may be another year or two away.<br />
Because the roots of the current global<br />
crisis emanated from the subprime home<br />
lending debacle, the key to stabilizing the<br />
economy starts with reviving the housing<br />
industry,” he pointed out.<br />
To appreciate the magnitude of<br />
the problem, let’s get an update on the<br />
current housing situation. In a nutshell,<br />
housing is still not a pretty picture as<br />
construction of new homes, applications<br />
for future projects, home prices, and<br />
sales of existing homes are plunging<br />
to record lows, while foreclosures keep<br />
skyrocketing:<br />
• New home construction dropped<br />
16.8% in January after falling 33% for<br />
all of 2008 on top of the 25% decline<br />
in 2007. According to the Commerce<br />
Department, this was the slowest pace<br />
on record dating back a half-century.<br />
• Applications for building permits, a<br />
good barometer of future activity,<br />
dropped to a record low, falling 4.8%<br />
to a rate of 521,000 units in January.<br />
In 2008 it was down 36.2%.<br />
• The Standard & Poor’s/Case-Shiller<br />
U.S. National Home Price Index plunged<br />
18.2 % in the Fourth Quarter of 2008<br />
from the prior-year period, the largest<br />
drop in its 21-year history. The index<br />
has fallen every month since January<br />
2007.<br />
• Existing home sales fell 5.3 % in<br />
January, reported the National<br />
Association of Realtors, to a<br />
seasonally adjusted annual rate of<br />
4.49 million -- the lowest rate in 12<br />
years. Economists had been looking<br />
for an increase of 1% to 2% from<br />
December.<br />
• 2.7 million American homeowners<br />
faced foreclosure proceedings last<br />
year, and that number could soar as<br />
high as ten million in the coming<br />
years, according to a recent report by<br />
Credit Suisse.<br />
More economists are pushing recovery<br />
estimates further back into 2010 and even<br />
to 2011. “Conditions in the market for<br />
new homes have not been this bad since<br />
the 1930s and they continue to worsen,”<br />
said Patrick Newport, an economist at<br />
IHS Global Insight in Lexington, MA,<br />
who predicted that housing starts would<br />
remain depressed for months to come.<br />
So, as the recession matures in 2009, more<br />
people will lose their jobs and fall behind<br />
on their mortgage payments, resulting in<br />
more foreclosures.<br />
Even Americans are feeling grim<br />
about the prospects of a turnaround,<br />
Chow said. The Conference Board’s<br />
Consumer Confidence Index sank in<br />
February to the lowest level ever since<br />
its inception in 1967 as widespread<br />
layoffs, shrinking retirement accounts<br />
and plunging home prices fueled fears.<br />
“As long as home prices are falling, the<br />
financial system and the economy will<br />
continue to unravel,” said Mark Zandi,<br />
chief economist at Moody’s Economy.<br />
com.<br />
This is where President Obama’s new<br />
$275 billion mortgage relief program<br />
steps in. Generally, $75 billion will be<br />
spent by the government to modify<br />
monthly payments for at-risk borrowers<br />
by subsidizing interest rates. The goal<br />
would be to bring down payments to no<br />
more than 31% of a borrower’s income.<br />
While voluntary, the program would give<br />
mortgage lenders or investors $1,000 for<br />
each modification and another $1,000 a<br />
14 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Sponsored by<br />
PrivilegedAccess.tv<br />
year for three years if the borrower stays<br />
current.<br />
Another aspect of the plan helps<br />
borrowers who can’t refinance to a lower<br />
rate because the value of their home has<br />
slipped below the mortgage they owe.<br />
These slightly “underwater” borrowers<br />
must have a loan held by Fannie Mae or<br />
Freddie Mac and don’t owe more than<br />
105% of their home’s current value. The<br />
plan also calls for the U.S. Treasury to<br />
strengthen Fannie Mae and Freddie Mac<br />
by injecting another $100 billion into<br />
each mortgage company. This program,<br />
named the Homeowner Affordability<br />
and Stability Plan, starts March 4 and is<br />
estimated to help nine million people.<br />
However, there have been some<br />
criticisms of the plan, Chow pointed<br />
out. The more prices fall, the fewer<br />
homeowners will qualify for the plan<br />
since it is restricted to the 105% value<br />
limit. According to Moody’s Economy.<br />
com, almost 14 million homeowners<br />
are already underwater, meaning they<br />
owe more than their homes are worth.<br />
Also, many homeowners who pay their<br />
mortgages on time have railed against the<br />
government using taxpayer money to bail<br />
out borrowers they see as irresponsible.<br />
Others do not want to pay higher taxes<br />
to cover the bad debts of others. Finally,<br />
some analysts say this will not be enough<br />
to stop the bleeding.<br />
Will this plan work? “No one<br />
really knows,” said Chow. From a strict<br />
economic perspective, bailing out<br />
borrowers who put almost no down<br />
payment and obviously cannot afford<br />
the mortgage to begin with is like trying<br />
to use the relief plan to force a square<br />
peg into a round hole. “No matter how<br />
much you try to modify, it’s not a good<br />
fit; the borrower will most likely walk<br />
away from the home eventually, just a few<br />
years later,” he pointed out. Also, it will<br />
only prolong the “underwater” problem<br />
by encouraging more homeowners to<br />
default, he believes.<br />
“A more effective plan I think would<br />
be to provide incentives to lenders and<br />
prospective credit-worthy buyers to<br />
complete the sale of foreclosed homes,”<br />
said Chow. This will soon eliminate the<br />
bad inventory and allow home prices and<br />
the housing industry to recover. If the<br />
government wants to help the delinquent<br />
borrower, then give a rental subsidy for<br />
five to ten years instead of subsidizing<br />
a mortgage for 30 years. Lenders can<br />
still choose to do modifications on<br />
an individual basis. “This plan is less<br />
intrusive, would be perceived as more<br />
fair, and lets market forces work more<br />
quickly,” he said.<br />
Despite the dreary news, some<br />
economists are predicting a bottom for<br />
the housing market by the end of this<br />
year. They contend that the drop in home<br />
values will soon entice more sales and the<br />
reduction in new projects will stabilize<br />
prices for those left on the market. David<br />
Crowe, chief economist for the National<br />
Association of Home Builders, said the<br />
administration’s foreclosure program<br />
plus help for first-time home buyers<br />
included in the stimulus measure would<br />
have an impact, but the new programs<br />
will take time to become operational. “I<br />
do think we will see a bottom in 2009<br />
and by the end of this year we will start<br />
to see the beginning of a recovery. But<br />
it will be a slow recovery because of the<br />
significant overhang of empty houses for<br />
sale,” Crowe said. Moody’s economy.com<br />
believes housing will hit bottom in 2009.<br />
Kiplinger magazine is calling for a secondhalf<br />
bottom, but also a good amount of<br />
pain before getting there.<br />
Let us all hope they are correct on the<br />
ending of the housing crisis soon, said<br />
Chow.<br />
How <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Magazine’s Trending & Spending<br />
Was Compiled<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Magazine’s Trending &<br />
Spending Forecast aggregates<br />
information from numerous<br />
sources: government and<br />
business reports; interviews with<br />
industry experts and economists;<br />
and the TSE monthly poll<br />
of its 20-member Economic<br />
Forecasting Board. Unbiased,<br />
reliable data—whether positive<br />
or negative—is the foundation<br />
of solid business planning. TSE<br />
Continued on page 16<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trending & Spending Forecast<br />
Fig. V: Sector Performance<br />
Best Performing Sectors<br />
• Hospitality • Transportation<br />
• Medical<br />
Mixed Performance<br />
• Business Services • Government<br />
• Communications • Sporting Goods<br />
• Entertainment • Technology<br />
Sectors under pressure<br />
• Apparel<br />
• Food<br />
• Automotive • Manufacturing<br />
• Construction • Retail<br />
Fig. VI: Economic Indicators<br />
Consumer Confidence fell dramatically in February to 25<br />
(1985 = 100), an all-time low. Concern over earnings and<br />
worsening business conditions further sapped confidence.<br />
Corporate Profits were weak, taking a toll on the stock<br />
market.<br />
GDP, the economy’s broadest measure of growth, fell at an<br />
annual rate of 3.8% in the Fourth Quarter of 2008, the biggest<br />
quarterly slowdown in 26 years.<br />
Housing Starts fell 16.8% in January below revised<br />
December 2008 estimates.<br />
Industrial Production fell 1.8% in January and 10% below<br />
its year-earlier level.<br />
Inflation increased 0.3% in January after declining in each<br />
of the three previous months, according to the Consumer Price<br />
Index. The energy component climbed 1.7% in January, the<br />
first increase in six months, but still 31.4% below its peak in<br />
July 2008.<br />
Interest Rates [the Federal Funds Rate, which is the interest<br />
rate at which banks and other depository institutions lend<br />
money to each other] remained at 0.25 compared to 3.0 a<br />
year ago.<br />
Job Losses of 598,000 in January impacted nearly all major<br />
industry sectors. Payroll employment has declined by 3.6<br />
million since the recession began in December 2007; about<br />
one-half of this decline occurred in the past three months.<br />
Manufacturing failed to grow in February for the 13th<br />
consecutive month. None of the 18 manufacturing industries<br />
reported growth.<br />
Retail Sales jumped 1% in January, reversing a six-month<br />
declining trend and defying economists’ expectations by<br />
posting the biggest increase in 14 months.<br />
Unemployment increased from 7.2% to 7.6% Unemployment<br />
has risen by 2.7 percentage points since the start of the<br />
recession in December 2007.<br />
Sources: U.S. Department of Labor, Bureau of Labor Statistics;<br />
The Conference Board; The Institute for Supply Management<br />
(ISM); U.S. Commerce Department<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 15
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecasting Board<br />
Sponsored by<br />
PrivilegedAccess.tv<br />
Continued from page 15<br />
Darlene Gudea,<br />
Publisher & Editor,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Frank Chow,<br />
Chief Economist,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Nancy Walsh,<br />
<strong>Executive</strong> Vice President,<br />
Reed Exhibitions<br />
Tom Caridi,<br />
CFO,<br />
Questex Media Group<br />
Margaret<br />
Pederson,<br />
President, Amerix<br />
& 2009 IAEE Chair<br />
“Reading the latest economic data, or even<br />
the morning news, takes courage these days. The<br />
economic outlook remains gloomy as global<br />
metrics continue to fall; virtually every industry has<br />
been impacted. Exacerbating that decline is that<br />
exhibitions lag the economy so some organizers are<br />
facing falling results following record performance<br />
in 2008. A turnaround is going to take longer, with<br />
2010 more likely than the second half of 2009; that<br />
could translate to 2011 for some trade events.<br />
“It is not just that each day brings new dire<br />
statistics; now exhibition, conference and event<br />
organizers also need to deal with the potential<br />
impact of legislation on companies that have<br />
received TARP funding. It is widely assumed that<br />
a few formerly high-flying Wall Street firms and<br />
struggling auto manufacturers are the beneficiaries<br />
of these funds. In fact, there are 450 companies<br />
that have received TARP funding and the impact<br />
is far more extensive given that it also applies<br />
to the parent or all subsidiary companies: GE’s<br />
acceptance of TARP funding would impact NBC’s<br />
participation in exhibitions if some proposed<br />
legislation is accepted.<br />
“We must remember to keep a balanced<br />
oulook as all is not doom and gloom. Face-toface<br />
meetings drive sales, which is key to reviving<br />
the economy. Medical Design & Manufacturing West,<br />
MRket, Moda Las Vegas and Accessories, and Fabtech<br />
all had increased attendance. Even events with<br />
lower attendance provided remarkable results:<br />
International CES still attracted 110,000. Our<br />
priority needs to be helping participants maximize<br />
that value. We also need to quantify the value of<br />
face-to-face meetings to government officials to<br />
prevent inappropriate legislative restrictions on<br />
companies receiving TARP funding.<br />
“These challenging times are trying. Discipline,<br />
commitment and innovation are key to surviving 2009<br />
so that we can start rebuilding in 2010 and beyond.”<br />
Margaret Pederson<br />
pederson@optonline.com<br />
Colette O’Donnell<br />
Group Controller,<br />
Advanstar, Inc.<br />
Dan Greene,<br />
COO of<br />
Matrex Exhibits<br />
Harris Schanhaut, CME<br />
Senior <strong>Trade</strong>show Manager, C2 creative<br />
Board of Directors, TSEA<br />
Board of Advisors, BPA WorldWide<br />
Aaron Bludworth,<br />
Chief Operating Officer,<br />
George Fern Company<br />
16 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Sponsored by<br />
PrivilegedAccess.tv<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecasting Board<br />
Terence Donnelly,<br />
VP, <strong>Trade</strong> <strong>Show</strong> Markets,<br />
Experient<br />
Tom Mobley<br />
Senior Vice President,<br />
Convention Centers,<br />
Global Spectrum<br />
Steve Moore,<br />
President & CEO,<br />
Greater Phoenix Convention<br />
& Visitors Bureau<br />
Skip Cox,<br />
President & CEO,<br />
Exhibit Surveys<br />
Steven Hacker,<br />
President & CEO,<br />
International Association of<br />
Exhibitions & Events (IAEE)<br />
Tim McGill,<br />
CEO,<br />
Hargrove Inc.<br />
Gregg Caren,<br />
Senior Vice President<br />
of Strategic Business<br />
Development, SMG<br />
Doug Ducate,<br />
President & CEO,<br />
Center for Exhibition<br />
Industry Research (CEIR)<br />
Jack Chalden,<br />
VP, Business Development<br />
& Industry Relations,<br />
BDMetrics, Inc.<br />
James Rooney,<br />
<strong>Executive</strong> Director,<br />
Massachusetts Convention<br />
Center Authority<br />
Clark Williams,<br />
President,<br />
CompuSystems<br />
Chris Meyer,<br />
Vice President, Convention<br />
Sales, Las Vegas Convention<br />
and Visitors Authority<br />
Subscribe online to <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine!<br />
Have you completed the qualification form<br />
for <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine in the<br />
past year? If not, here’s a quick and easy<br />
way to make sure you will continue to receive<br />
TSE each month. New subscribers<br />
or current subscribers can go to www.<br />
tradeshowexecutive.com to<br />
submit the required information.<br />
Note: <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine is<br />
audited by BPA. In order to receive<br />
TSE magazine free of charge, you must fit<br />
TSE’s strict qualification criteria as a trade<br />
show organizer or event manager.<br />
Service providers can order a paid<br />
subscription by emailing<br />
nburnes@ tradeshowexecutive.com.<br />
Subscribe to the industry’s leading<br />
magazine for news, views and tools<br />
and open your mind to fresh<br />
ideas for growth.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 17
Power Lunch<br />
<strong>TIM</strong> <strong>LESMEISTER</strong><br />
WD-40’s VP of Marketing<br />
Uses the MLR Approach<br />
to Evaluate <strong>Trade</strong> <strong>Show</strong>s<br />
Tim Lesmeister is vice president of<br />
marketing for the WD-40 Company,<br />
which is based in San Diego but has a<br />
160-country global footprint. Last year’s<br />
sales were $317.1 million with a net<br />
income of $27.6 million. Tim manages<br />
marketing strategies for seven of the<br />
nine company brands within the U.S.<br />
including WD-40, 3-in-One, Lava,<br />
X-14, Carpet Fresh and ShotSpot – all<br />
with the tag line, “We Live Under the<br />
Sink, In the Garage, and In the Toolboxes<br />
of the World!” He reports to WD-40’s<br />
president of the Americas.<br />
Tim is active in local community<br />
activities, serves on the Encinitas Union<br />
School District’s Site Council, and enjoys<br />
long distance running and playing the<br />
market.<br />
Photo Credit: Sherry Tesler<br />
18 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Bob: Someone once said that the three<br />
most important inventions of the 20th<br />
century were duct tape, Velcro and WD-<br />
40. Have you heard that?<br />
Tim: I hadn’t heard Velcro in the list,<br />
but in his last movie, Gran Torino, Clint<br />
Eastwood tells a young guy the three<br />
things you need to maintain a household<br />
are duct tape, WD-40 and a wrench.<br />
Bob: Which begs the question: What<br />
does WD-40 mean?<br />
Tim: In the 1950s, the Rocket Chemical<br />
Company attempted to create a line of<br />
rust-prevention solvents and degreasers<br />
for use in the aerospace industry. It took<br />
40 attempts for the small company to<br />
get the correct water displacing formula,<br />
so WD-40 means “Water Displacement<br />
perfected on the 40th attempt.” In case<br />
you’re interested, WD-40 is now in over<br />
80% of American households and we’ve<br />
listed over 2,000 uses submitted from our<br />
fan base on our website.<br />
Bob: That makes sense. What’s your<br />
overall approach to exhibiting at WD-40?<br />
Tim: We have two goals: to always<br />
promote our brands and to educate<br />
consumers through sampling. It’s a<br />
great way to get end-users involved with<br />
our products, which usually leads to<br />
distribution and sales.<br />
<strong>Show</strong> Strategy. Tim Lesmeister (L) and Graham Milner, executive vice president of Global Innovation,<br />
discuss WD-40’s strategic platforms, which include 12 to 20 trade shows per year.<br />
Bob: Do you measure ROI and/or ROO?<br />
Tim: We do this when we can. In shows<br />
where we sell, we can easily tie sales from<br />
the show to the time-talent investment we<br />
make. In shows where we only generate<br />
leads, it becomes a bit more complicated<br />
and tedious. Many times we are just<br />
interested in branding or deciding whether<br />
to participate more heavily the following<br />
year. We also scope out what others are<br />
doing, make contacts and look for possible<br />
partnerships and/or acquisitions.<br />
Bob: Are you driven by ROI?<br />
Tim: As head of marketing, I always need<br />
to determine the return on our marketing<br />
expenditures. In addition to ROI, I use<br />
the term MLR: Measure, Learn, React.<br />
For everything we do – trade shows,<br />
sampling, advertising, etc. – we do an<br />
MLR. We measure what we did, what<br />
we learned from it and then we react<br />
accordingly.<br />
Bob: How do you identify and evaluate<br />
new trade shows?<br />
Tim: We have a core of 12 to 20 annual<br />
trade shows, and we look to our director<br />
of new business development to take us<br />
where no one else has gone. His job is<br />
to identify new channels, new customers,<br />
and often, new trade shows. A good<br />
example of this is the pet channel and<br />
pet shows: due to our entry into this<br />
marketplace through events, we are<br />
gaining significant distribution in the pet<br />
industry where we had nothing before.<br />
Bob: With seven product lines, you must<br />
have a lot of competition.<br />
Tim: There are hundreds of players out<br />
there.<br />
Bob: What are your criteria for selecting a<br />
show?<br />
Tim: We consider the target audience,<br />
of course, and the number projected<br />
to attend. Then we look at the cost to<br />
participate, which covers everything:<br />
travel, staff members’ time, the exhibit<br />
and anything else involved. We determine<br />
if it is a selling or lead-generating trade<br />
show or an event which we are simply<br />
evaluating for future participation.<br />
Bob: What about your trade show budget<br />
in this economy?<br />
Tim: <strong>Trade</strong> shows are one part of our<br />
annual marketing budget, and we’re<br />
spending more marketing dollars than a<br />
year ago. We will exhibit in 11 big shows<br />
in 2009 such as SEMA – The Specialty<br />
Equipment Market Association <strong>Show</strong>, which<br />
Continued on page 20<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 19
Continued from page 19<br />
Out of the Garage… and into the exhibit booth. WD-40’s marketing has<br />
helped make its spray lubricant a mandatory tool in most households.<br />
Car Connection. Since WD-40 is a basic necessity for both professional<br />
and amateur auto mechanics, a tie-in with NASCAR racing works well on<br />
the show floor.<br />
is a slight reduction from 2008. However,<br />
our participation in corporate-sponsored<br />
events such as the ACE Hardware<br />
Convention & Expo and True Value is now<br />
between 50 and 75 a year. We consider<br />
these “a way to do business.”<br />
Bob: What about your current marketing<br />
mix?<br />
Tim: In terms of trade shows specifically,<br />
the trend line has been up and down –<br />
this year it’s up. Our overall mix changes<br />
from year to year. I’m a big fan of testing<br />
new marketing techniques to reach our<br />
targets in the most effective and efficient<br />
way possible. And as technology changes<br />
and our brands change, our corporate<br />
priorities change. These all affect our<br />
approach to meeting our annual financial<br />
commitments.<br />
Bob: Can you give me examples of new<br />
techniques you’ve tried recently?<br />
Tim: As I mentioned earlier, I’m a big fan<br />
of testing new ideas. Recently we tried<br />
word-of-mouth viral marketing, direct<br />
response, digital media and we’re starting<br />
to do a lot more with our website and<br />
blogging. We participate with many of<br />
our customers in their radio, print and TV<br />
ads. We also recently tied in with movies,<br />
most recently the hit Marley and Me, and<br />
it was a huge success. We constantly try<br />
new things. If they do well, we expand<br />
them, and if not, we learn from the<br />
experience and move on. MLR!<br />
Bob: How large is your staff and who do<br />
you report to?<br />
Tim: There are 14 of us in the marketing<br />
department. We take turns attending<br />
trade shows along with our sales staff of<br />
about 35 who all report to one of our<br />
sales vice presidents. I report to WD-40’s<br />
president of the Americas.<br />
Bob: What does a typical WD-40 exhibit<br />
look like?<br />
Tim: We have a few standard layouts that<br />
showcase all of our products. We use<br />
Exhibitgroup/Giltspur to design and<br />
build our custom exhibits and Skyline for<br />
pop-ups. We finalize our shows as far as<br />
six months in advance. By that I mean<br />
everything about the show is defined<br />
and paid for, staff is assigned to work<br />
the exhibit, our service contractor is on<br />
board with all our requirements, hotels are<br />
reserved, etc.<br />
Bob: How do you track results?<br />
Tim: If it’s a selling show, we simply<br />
track sales. If we’ve been exhibiting at<br />
a show long enough, we have a history<br />
that enables us to make comparisons,<br />
identify trends, etc. Recently, we have<br />
seen fewer attendees at the shows. At<br />
some shows, we just track the number<br />
of leads generated since we know<br />
that a percentage will convert to sales.<br />
Everything depends on the goals we set<br />
up in advance – our MLR matrix.<br />
Bob: How are you dealing with reduced<br />
attendee numbers?<br />
Tim: It’s somewhat expected, but still<br />
concerns us. It becomes one factor<br />
among many in deciding which shows<br />
to exhibit in. Even the selling shows<br />
which we continue to support present a<br />
challenge when attempting to match last<br />
year’s numbers. Companies are reluctant<br />
to carry heavy inventories so we are<br />
seeing them buy less.<br />
Bob: Isn’t that a challenge you face with<br />
other marketing media, not just trade<br />
shows?<br />
Tim: In today’s environment, more than<br />
ever, we have to evaluate our investment in<br />
our brands. It is not “business as usual”<br />
20 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
and we are seeing the landscape<br />
of marketing tactics changing<br />
constantly. I get between 20 to 40<br />
calls a day from vendors/salespeople<br />
all convinced they can grow my<br />
business like no other. So as my<br />
team scrutinizes new tactics, we have<br />
to really do our homework before<br />
moving an idea forward.<br />
Bob: Your career path includes<br />
management positions in several<br />
top-tier packaged-goods companies<br />
such as Kellogg, ConAgra, M&M/<br />
Mars Inc. How were you introduced<br />
to trade shows?<br />
Tim: My first exposure was<br />
right out of the University<br />
of Missouri in St. Louis as<br />
a salesman for the Kellogg<br />
Company. <strong>Trade</strong> shows were a<br />
big part of my sales activity back<br />
then. Most of my customers were<br />
wholesalers who invited their<br />
customers to buying shows that could<br />
literally make or break my year.<br />
March to the Future. Lesmeister and Liza Gaoiran, director of Global Innovation, go over their 2009 strategy.<br />
Despite the recession, WD-40 increased its marketing budget for 2009.<br />
Bob: Do any shows stand out from this<br />
period?<br />
Tim: The FMI <strong>Show</strong> (Food Marketing<br />
Institute) was always great for selling as<br />
well as picking up good ideas on what<br />
other companies in the industry were<br />
doing. It was fast-paced and we got a lot<br />
done – it was not uncommon to make<br />
over 100 deals at the show. We came<br />
away feeling pretty energized about the<br />
show. Ultimately, it proved to be an<br />
invaluable experience for me in the art of<br />
selling and negotiating. That’s definitely<br />
not something you can learn by reading a<br />
book.<br />
Bob: As your career progressed and<br />
you changed jobs, what was the general<br />
attitude about trade shows and events?<br />
Tim: <strong>Trade</strong> shows were either considered<br />
a “cost of doing business” or a “way of<br />
doing business.” The shows where we<br />
could actually sell were those that we<br />
got more excited about and invested in<br />
accordingly.<br />
Bob: Do you have any trade show success<br />
stories to share?<br />
Tim: One of the biggest successes in my<br />
career from trade shows was at Kellogg’s:<br />
a buyer from a WalMart Hyper Mart in<br />
southern Missouri bought two truckloads<br />
of Pop Tarts at the show. For a 23-yearold<br />
right out of school, this was quite a<br />
rush.<br />
Bob: Any parting thoughts on the current<br />
economic situation?<br />
Tim: There has never been a bigger<br />
challenge for business, short term<br />
or long, and I fear the worst is yet to<br />
come. We can all manage the risk in our<br />
respective businesses: cost-competitive<br />
activities, failed innovation, customer/<br />
consumer dynamics, whatever. What is<br />
difficult to manage is the volatility and<br />
uncertainty now facing us. At WD-40,<br />
we’ve increased our marketing budget<br />
and monitor everything extremely closely.<br />
One thing is for sure: the company that<br />
survives the recession will come out<br />
better and stronger than ever. I feel the<br />
future will be good for WD-40, and I’m<br />
doing my part to make that happen.<br />
Contact Tim Lesmeister at 619-275-<br />
1400 or tlesmeister@wd40.com<br />
Bob Dallmeyer,<br />
CEM, has<br />
been chairman<br />
of both the<br />
International<br />
Association of<br />
Exhibitions and<br />
Events (IAEE)<br />
and the <strong>Trade</strong><br />
Bob Dallmeyer<br />
<strong>Show</strong> Exhibitors<br />
Association<br />
(TSEA), as well as a former<br />
director of the Center for<br />
Exhibition Industry Research<br />
(CEIR). In 2006, he was inducted<br />
into the Convention Industry<br />
Council’s “Hall of Leaders”<br />
and received IAEE’s “Pinnacle<br />
Award” in 2008. Contact Bob at<br />
(323) 934-8300 or bdallmeyer@<br />
tradeshowexecutive.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 21
Special Report<br />
Part V of a<br />
ten-part report<br />
on building<br />
attendance at<br />
trade shows<br />
How the Licensing <strong>Show</strong> Emerged as<br />
The Global Destination<br />
for the Licensing Industry<br />
By Sandi Cain, News Editor<br />
License to Deal. Licensing International Expo is a global gathering place for a market that is still maturing.<br />
Digital communications make brands recognizable worldwide.<br />
The Licensing International Expo has<br />
grown in each of the last five years, but<br />
like other shows, it faces a recessionstrapped<br />
economy that is challenging<br />
even the best marketers in growing<br />
attendance for 2009.<br />
But this show is different,<br />
according to Georgiann Decenzo,<br />
executive vice president, licensing,<br />
market development and Europe, for<br />
Advanstar Communications, Inc.<br />
“Licensing is in its adolescence in<br />
the U.S. but in its infancy overseas,”<br />
she said. As a result, there’s a growing<br />
interest from international companies<br />
to promote their content in the U.S.<br />
A populace increasingly enamored<br />
of all things digital also spurs licensing<br />
demand. The focus on “I” is the key:<br />
iTunes, iPods, iPhones – they’re all<br />
a part of the digital revolution that’s<br />
turning every household into a true<br />
Circuit City with a seemingly insatiable<br />
appetite for new video games or Wii<br />
workouts for all ages. Even Sesame Street<br />
is licensing its episodes and educational<br />
computer games.<br />
In a quirky way, the U.S.<br />
entertainment industry contributes<br />
to the globalization of licensing as<br />
various overseas brands like Teletubbies<br />
and Pokemon were introduced to the<br />
American public during entertainment<br />
industry strikes. Decenzo said the<br />
international market presence was<br />
heavy during the writers’ strike in<br />
22 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Georgiann Decenzo<br />
2007 as they promoted their content to fill<br />
gaps left by delayed movies and television<br />
programming. “The proliferation of<br />
entertainment brands globally has<br />
changed the strategic direction for the<br />
show,” she said. “The Licensing show has<br />
become a global destination to build<br />
brand and property equity in the U.S.,<br />
and that’s thriving despite the downturn.”<br />
That generates optimism for attendance<br />
as well.<br />
Another factor that points to possible<br />
attendance growth is that licensing is a<br />
future-oriented industry. “What happens<br />
at the 2009 show will be on the shelves<br />
in 2010 or 2011,” Decenzo said. Even<br />
the most dire economic forecasts expect<br />
some recovery by then.<br />
Booming Sector<br />
The Licensing Expo is already the<br />
top trade show for the $191 billion<br />
licensing industry and licensing deals<br />
have continued to grow – by 9% – in<br />
2008, despite an increasingly weakening<br />
economy. The 2009 exhibit floor is 20%<br />
larger than before, due in part to the<br />
show’s move from New York to Las<br />
Vegas. About 6,000 properties of the<br />
major Hollywood studios, entertainment<br />
companies, consumer brands, sports<br />
leagues, interactive properties, fashion<br />
labels and Fortune 500 companies are<br />
expected to be featured at roughly 500<br />
exhibit booths. Last year, about 25,000<br />
buyers attended.<br />
With that kind of positive energy<br />
already going for it, what more can<br />
organizers do to build attendance? As<br />
it turns out, there’s still plenty in the<br />
works.<br />
Speaking of Top Brands. Licensing International Expo is a “must-attend” event for companies seeking<br />
licensing opportunities. Attendance in 2008 grew 9% and the show has relocated to roomier quarters in<br />
Las Vegas.<br />
More on the Horizon<br />
For 2009, Decenzo and her Advanstar<br />
team created an interactive section for the<br />
exhibit hall and landed Nintendo as the<br />
anchor. Nintendo will introduce two new<br />
games, unveil Wii Ware that lets players<br />
download more games from the Internet,<br />
and debut Wii Speak Channel—a free<br />
download for those who purchase a Wii<br />
Speak microphone that lets gamers chat<br />
and instant message. Electronic Arts also<br />
will be a major exhibitor in that section.<br />
“People license into games and then<br />
launch out to entertainment,” Decenzo<br />
said. “It’s a deals marketplace with strong<br />
anchors.”<br />
The show also will launch a sporting<br />
section with the National Basketball<br />
Association as an anchor and was in<br />
negotiations with other major sports<br />
franchises at press time.<br />
A third area that is expected to<br />
generate a lot of attention is the apparel<br />
section, where even companies like Atari<br />
are introducing new lines. “That has great<br />
equity overseas,” Decenzo said. Other<br />
cross-platform promotion will include the<br />
James Bond franchise under Activision,<br />
which will expand to retail.<br />
Each new section and cross-platform<br />
promotion has the potential to increase<br />
the audience for the show. And there<br />
is no dearth of reminders to potential<br />
attendees about what’s coming. Marketing<br />
tools include promotions on Facebook,<br />
updates that can be accessed by mobile<br />
browsers or phones, monthly news recaps<br />
and Twitter feeds. “We’re going after the<br />
younger demographic (between ages 30<br />
and 40) for attendees,” Decenzo said. The<br />
show also may benefit from the recession,<br />
which typically encourages in-home<br />
entertainment as people seek alternatives<br />
to travel.<br />
Change of Scenery<br />
With half the audience base in<br />
California, the move of the show from<br />
New York to Las Vegas after 28 years is<br />
seen as a potential attendance builder,<br />
Decenzo said. What’s more, the Las<br />
Vegas venue offers more exhibit space.<br />
The move also enabled the show to book<br />
the earlier dates preferred by exhibitors<br />
but not available at the Jacob K. Javits<br />
Convention Center in New York, where<br />
Continued on page 24<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 23
TM<br />
Continued from page 23<br />
the show was held for 28 years. “The<br />
needs of the business and exhibitors<br />
outweighed how good New York<br />
was to us,” Decenzo said.<br />
The expanded floor also gives<br />
Advanstar the option of contracting<br />
more exhibitors—particularly from<br />
the pool of smaller, less-established<br />
companies that might not have been<br />
able to afford the cross-country trek<br />
to exhibit in New York. Additionally,<br />
international attendees from Asia<br />
will have more direct access.<br />
Six months out, Decenzo is<br />
optimistic, if not realistic, about the<br />
prospects for 2009. “If organizers<br />
say they’re not concerned about<br />
attendance in this economy they’re<br />
lying,” she said. “However, Las<br />
Vegas gives us the best odds to<br />
retain attendees,” she added.<br />
Reach Georgiann Decenzo<br />
at (440) 243-8100 or gdecenzo@<br />
advanstar.com<br />
Pass ‘Go.’ The Licensing International Expo serves as the launching pad for companies ready to market their<br />
trademarks as well as manufacturers banking on a brand to help them sell clothing and other consumer products.<br />
Snapshot: Licensing International Expo<br />
Name of <strong>Show</strong>: Licensing International Expo<br />
Website: www.licensingexpo.com <strong>Show</strong> owner: Advanstar Communications, Inc.<br />
<strong>Show</strong> management: Advanstar Communications, Inc.<br />
<strong>Show</strong> dates: June 10-12, 2008 Next <strong>Show</strong>: June 2-4, 2009<br />
2008 2007 2006<br />
Net square feet exhibit space 214,000 212,000 210,000<br />
Exhibiting companies 560 550 525<br />
Total attendance, including 24,500 (est.) 24,000 (est.) 23,000 (est.)<br />
Site Jacob K. Javits Jacob K. Javits Jacob K. Javits<br />
Convention Center Convention Center Convention Center<br />
General service contractor Freeman Freeman Freeman<br />
Registration firm experient Inc. Experient Inc. Experient Inc.<br />
24 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Call for entries<br />
In today’s competitive business environment,<br />
where markets, technology and customer needs<br />
are changing rapidly, it is important to identify<br />
and nurture bold new ideas and solutions.<br />
Innovation drives the trade show industry.<br />
Without new ideas, all you can do is optimize<br />
what you have …… and lose ground as others<br />
Action Girl <strong>Trade</strong> <strong>Show</strong> (2004)<br />
Charles W. Allen (2007)<br />
Advanstar Communications, Inc. (2004)<br />
Austin Convention Center (2008)<br />
Bartizan Connects (2005, 2004)<br />
BD Metrics Inc. (2006)<br />
Capture Technologies (2005)<br />
Centurion Jewelry <strong>Show</strong> (2004)<br />
Chicago Convention & Tourism<br />
Bureau (2003)<br />
CompuSystems, Inc. (2006)<br />
Dietze Enterprises, Inc. (2005)<br />
Direct Energy Centre (2006)<br />
EXHIBITOR <strong>Show</strong> (2004, 2003)<br />
ExpoExchange/Experient Inc. (2004)<br />
EyeQ Development, Inc. (2006)<br />
2009<br />
INNOVATION<br />
AWARDS<br />
Past Winners<br />
Freeman (2008)<br />
GES Exposition Services (2008)<br />
Hanley Wood, LLC (2003)<br />
International Association of Assembly<br />
Managers (2007)<br />
InXpo, Inc. (2007)<br />
ITN International, Inc. (2007, 2006)<br />
Kaon Interactive, Inc. (2007)<br />
Kleertech (2008)<br />
Sam Lippman & Michael<br />
Hough / ECEF (2003)<br />
ListeNation (2008, 2004)<br />
MediaLive International, Inc. (2004)<br />
Messe Dusseldorf, Hannover Messe<br />
& Messe Munchen (2007)<br />
Messe Stuttgart (2007)<br />
create new products or processes that open the<br />
doors to new customers and increased revenue.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine’s 7th Annual<br />
International Innovation Awards salutes those<br />
who are making waves, defying tradition and<br />
creating new value for exhibitors, attendees and<br />
the exposition industry as a whole.<br />
National Association of Broadcasters (2005)<br />
nTAG Interactive (2003)<br />
Opus Solutions (2004)<br />
Packaging Machinery Manufacturers<br />
Institute (2005)<br />
Reed Exhibitions (2004)<br />
Registration Control Systems (2008)<br />
Jaime Salazar (2007)<br />
SMART-reg International, Inc. (2008)<br />
Southern Nevada Teamsters Convention<br />
Training Trust (2007)<br />
The Super <strong>Show</strong> (2003)<br />
<strong>Trade</strong><strong>Show</strong>s Plus! (2006)<br />
Travel Technology Group (2003)<br />
Ungerboeck Systems International (2006)<br />
Virginia Beach Convention Center (2007)<br />
The top 5 winners<br />
will be invited to present<br />
their innovations to an<br />
elite audience of show<br />
organizers and CEOs of the<br />
largest 100 trade shows at<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Gold 100 Gala & Summit,<br />
September 2009<br />
EntEr today! Go to www.trade<strong>Show</strong><strong>Executive</strong>.com/Innovationawards<br />
Questions? E-mail nicole Burnes, assistant Editor, at<br />
nburnes@tradeshowexecutive.com • tel: (760) 929-9604<br />
The deadline for entries is March 27th<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 25
News, Views and Tools for <strong>Trade</strong> <strong>Show</strong> and Event <strong>Executive</strong>s March 2009<br />
Who’s Who<br />
in Convention Bureaus
Who’s Who<br />
in Convention Bureaus<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 edition of Who’s<br />
Who in Convention Bureaus presents the leaders<br />
of the key U.S. CVBs in the exhibition industry.<br />
You’ll find contact information for the top<br />
executives from each CVB, plus categories listing<br />
the city’s attractions, exhibit facilities and square<br />
footage, hotel inventory and support services.<br />
Learn how many hotels are within walking distance<br />
to city venues, how close airports are to hotels and<br />
convention centers, and who is offering booking<br />
incentives. Each page in the directory is in a format<br />
that allows easy city-by-city comparisons.<br />
The directory also includes valuable information<br />
on current and recently-completed projects for<br />
each destination. Which city added new hotels in<br />
2008? Which has expanded its facilities? In every<br />
listing, the latest attractions, events and amenities<br />
in each city are showcased especially for our<br />
readers.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> is proud of our<br />
association with convention and visitors bureaus in<br />
the United States and abroad. We are once again<br />
pleased to highlight those CVBs actively reaching<br />
out to trade show organizers in order to win their<br />
future business.<br />
Who’s That?<br />
Presented on the cover are the featured leaders from each<br />
CVB in the 2009 directory. They are (L to R):<br />
Top Row: Rossi Ralenkotter, President & CEO, Las<br />
Vegas Convention & Visitors Authority; Patrick Moscaritolo,<br />
President & CEO, Greater Boston Convention & Visitors<br />
Bureau; and Jeffrey Vasser, President, Atlantic City<br />
Convention & Visitors Authority.<br />
Middle Row: William Anderson, General Manager,<br />
Rosemont Convention & Tourism Bureau; Scott White,<br />
<strong>Executive</strong> Director, San Antonio Convention & Visitors<br />
Bureau; and Martha Sheridan, President & CEO,<br />
Providence Warwick Convention & Visitors Bureau.<br />
Bottom Row: Chris Meyer, Vice President of Convention<br />
Sales, Las Vegas Convention & Visitors Authority; Beth<br />
Stehley, Vice President of Sales & Convention Services,<br />
Greater Boston Convention & Visitors Bureau; Gary<br />
Musich, Vice President of Convention Development,<br />
Atlantic City Convention & Visitors Authority; Christopher<br />
Stephens, General Manager, Donald E. Stephens<br />
Convention Center; Ronnie Price, Assistant <strong>Executive</strong><br />
Director, Sales & Marketing, San Antonio Convention &<br />
Visitors Bureau; and Neil Schriever, Senior Vice President,<br />
Providence Warwick Convention & Visitors Bureau.<br />
Table of Contents<br />
Atlantic City Convention & Visitors Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.28<br />
Greater Boston Convention & Visitors Bureau. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.29<br />
Las Vegas Convention & Visitors Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.30<br />
Providence Warwick Convention & Visitors Bureau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.31<br />
Rosemont Convention & Tourism Bureau. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.32<br />
San Antonio Convention & Visitors Bureau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.33<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 27
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
Atlantic City Convention<br />
& Visitors Authority<br />
2314 Pacific Avenue<br />
Atlantic City, NJ 08401<br />
(609) 449-7100<br />
Convention Sales: (888) 222-3683<br />
www.atlanticcitynj.com<br />
Meeting Planners Website:<br />
www.meetinac.com<br />
Jeffrey Vasser<br />
President<br />
(609) 449-2032<br />
jvasser@accva.com<br />
Gary Musich<br />
Vice President of<br />
Convention Development<br />
(609) 449-7110<br />
gmusich@accva.com<br />
Mike Reynolds<br />
Senior Director of<br />
National Sales<br />
(609) 449-7136<br />
mreynolds@accva.com<br />
Highlights of Atlantic City<br />
Atlantic City has everything you need<br />
for the perfect East Coast trade<br />
show or convention, and there’s<br />
always something new to keep it<br />
fresh. The city that’s Always Turned On<br />
offers first-class meeting facilities at the<br />
Atlantic City Convention Center and at<br />
hotels throughout the area. Located in<br />
the heart of the country’s most populous<br />
area, Atlantic City is easy to get to and<br />
convenient for regional shows and<br />
meetings. Meeting planners and delegates<br />
alike will appreciate the variety of hotels,<br />
restaurants and entertainment options.<br />
Your Total Meeting Resource – the Atlantic<br />
City Convention & Visitors Authority —<br />
can help you pull it all together into an<br />
outstanding event.<br />
Exhibit Facilities<br />
Atlantic City Convention Center: 500,000<br />
sf of contiguous exhibit space, 45 meeting<br />
rooms from 700 sf to 12,900 sf, and ample<br />
pre-function space. Also, a variety of<br />
conference and convention facilities in 11<br />
casinos as well as several non-casino hotels.<br />
Hotel Inventory<br />
More than 20,000 rooms within five miles;<br />
3,200 new first-class rooms opened in<br />
2008.<br />
The Sheraton Atlantic City Convention<br />
Center Hotel with 502 guest rooms is<br />
attached to the convention center by a<br />
covered pedestrian walkway.<br />
Taxes<br />
3 Hotel/motel tax: 13%, plus 1% hotel<br />
occupancy fee.<br />
3 Sales tax: 7% food and non-alcoholic<br />
beverages, 10% alcoholic beverages<br />
consumed on premises.<br />
Responsibility for Bookings<br />
Atlantic City Convention & Visitors Authority,<br />
(888) 222-3683. Online full-service resource<br />
and RFP submittal: www.meetinac.com.<br />
Support Services<br />
Attendance building; a full range of<br />
registration services; floor managers; room<br />
monitors; survey conductors; housing<br />
department; spouse and VIP programs;<br />
restaurant information and reservations;<br />
shuttle coordination; site inspections;<br />
promotional materials; visitor/delegate<br />
information; travel information; concierge<br />
at convention center; media relations<br />
assistance.<br />
On the Horizon<br />
Getting to Atlantic City is becoming easier<br />
all the time. Spirit Airlines begins service<br />
between Boston and the Atlantic City<br />
International Airport in Spring of 2009, and<br />
the ACES weekend train service now runs<br />
between New York City’s Penn Station and<br />
the Atlantic City Rail Terminal, with a stop<br />
in Newark. In 2008, Atlantic City saw its<br />
room inventory increase by 3,200 first-class<br />
rooms, with the opening of the Chairman<br />
Tower at Trump Taj Mahal, The Waterfront<br />
Tower at Harrah’s, The Water Club at<br />
Borgata, The Chelsea boutique hotel and<br />
a Courtyard by Marriott. Several notable<br />
restaurants opened in 2008, as well, such<br />
as Izakaya at The Borgata, McCormick &<br />
Schmick at Harrah’s, and branches of New<br />
York’s famous Il Mulino at Trump Taj Mahal<br />
and Patsy’s at the Atlantic City Hilton. Still to<br />
come in 2009: a mid-year opening of One<br />
Atlantic, a special event venue atop The Pier<br />
Shops at Caesars, which will accommodate<br />
corporate and group events of any kind or<br />
style.<br />
28 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
Greater Boston<br />
Convention & Visitors<br />
Bureau<br />
2 Copley Place, Suite 105<br />
Boston, MA 02115<br />
(617) 867-8236<br />
Fax: (617) 424-7664<br />
gbcvbsales@bostonusa.com<br />
www.bostonusa.com<br />
Patrick B. Moscaritolo<br />
President & CEO<br />
(617) 867-8235<br />
patm@bostonusa.com<br />
Beth Stehley<br />
Vice President of Sales<br />
& Convention Services<br />
(617) 867-8236<br />
bstehley@bostonusa.com<br />
Highlights of Boston<br />
Boston. America’s Walking City.<br />
A city rich in history with great<br />
dining and nightlife, extraordinary<br />
shopping, exciting sporting events,<br />
and a vibrant arts and cultural community.<br />
From the downtown core to the outlying<br />
neighborhoods, Boston is a city of intriguing<br />
diversity. Recently named America’s Favorite<br />
City by readers of Travel and Leisure<br />
Magazine, Boston was also named the<br />
third greenest city in the United States by<br />
Popular Science Magazine.<br />
Exhibit Facilities<br />
Boston Convention & Exhibition Center<br />
3 516,000 square feet of contiguous<br />
exhibit space<br />
3 84 fully-configurable meeting rooms<br />
with 160,000 square feet of space and<br />
a 40,020 square foot ballroom<br />
Seaport Hotel & World <strong>Trade</strong> Center Boston<br />
3 120,000 square feet of contiguous<br />
exhibit space<br />
3 Theatre-style seating for 7,000 and two<br />
5,000 square-foot ballrooms with<br />
water views<br />
Hynes Convention Center<br />
3 More than 175,000 square feet of<br />
exhibit space<br />
3 37 meeting rooms, as well as a 25,000<br />
square-foot ballroom and 4,000-seat<br />
auditorium<br />
3 Connected via climate controlled<br />
walkways to three hotels and two<br />
shopping gallerias.<br />
Hotel Inventory<br />
The Greater Boston area has more than<br />
150 hotels and 30,000 rooms with more<br />
opening each year.<br />
There are 3,126 rooms connected<br />
to the Hynes Convention Center and<br />
790 rooms connected to the Boston<br />
Convention & Exhibition Center.<br />
Taxes<br />
3 12.45% hotel tax in Boston and Cambridge<br />
Responsibility for Bookings<br />
12 month window – 18 months:<br />
Greater Boston CVB<br />
Long term window – outside of 18 months:<br />
Boston Convention Marketing Center<br />
Support Services<br />
GBCVB staff can assist planners with:<br />
complimentary RFPs; site inspections;<br />
attendance-building promotions;<br />
destination collateral; housing services;<br />
and a concierge and restaurant services<br />
desk during your convention.<br />
Booking Incentives<br />
The Greater Boston CVB, along with its<br />
partners, Amtrak, American Airlines, the<br />
Massachusetts Bay Transit Authority and<br />
over 22 member hotels have created a<br />
revolutionary meetings initiative valid for all<br />
business booked in 2009 and actualized<br />
through March 31, 2010. Contact the<br />
GBCVB for more information.<br />
On the Horizon<br />
The 471-room Renaissance Boston Waterfront<br />
Hotel opened in 2008, as well as the 148-<br />
room Boston Mandarin Oriental Hotel and the<br />
150-room Hotel at Battery Wharf. In 2009, the<br />
city will welcome the 113-room Morgans Hotel,<br />
a 235-room W Hotel and a 72-room Holiday<br />
Inn Express Hotel and Suites.<br />
In 2009, Boston’s reputation as one<br />
of America’s premier waterfront cities<br />
is highlighted by its hosting two major<br />
international sailing events: Volvo Ocean Race<br />
in May and the internationally renowned Tall<br />
Ships Atlantic Challenge with more than 50<br />
majestic Tall Ships joining the Parade of Sail<br />
into Boston Harbor on July 8th.<br />
We will also welcome the NCAA Men’s<br />
Lacrosse Championships, as well as the 113th<br />
annual Boston Marathon in April and the 45th<br />
Head of the Charles Regatta in October.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 29
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
Las Vegas Convention<br />
and Visitors Authority<br />
3150 Paradise Road<br />
Las Vegas, NV 89109<br />
(702) 892-0711<br />
www.lvcva.com<br />
Rossi Ralenkotter<br />
President/CEO<br />
Chris Meyer, CEM, CMP<br />
Vice President of<br />
Convention Sales<br />
(702) 892-0711<br />
cmeyer@lvcva.com<br />
Highlights of Las Vegas<br />
Las Vegas has whatever you’re<br />
looking for to make your event<br />
the most spectacular ever. From<br />
the glitz and action along the<br />
world-famous Las Vegas Strip to the<br />
relaxing feel of the Mediterraneaninspired<br />
resorts at Lake Las Vegas,<br />
the can-do attitude of the destination’s<br />
hospitality professionals will make your<br />
trip one to remember. Las Vegas is the<br />
world’s most desirable destination for<br />
both leisure and business travel, and<br />
trade shows tend to experience greater<br />
attendance and participation when the<br />
show is held here. On top of nearly<br />
ten million square feet of meeting and<br />
convention space, Las Vegas boasts<br />
some of the premier accommodations,<br />
dining, shopping, entertainment, golf<br />
and spas in the world.<br />
Exhibit Facilities<br />
3 Las Vegas Convention Center:<br />
2.1million square feet of prime<br />
exhibit space<br />
3 Cashman Center: 100,000 square<br />
feet of prime exhibit space.<br />
Hotel Inventory<br />
More than 136,000 available hotel/<br />
motel rooms within five-mile radius.<br />
Taxes:<br />
3 Hotel tax: 9%<br />
3 Sales tax: 7.75%<br />
Responsibility for Bookings<br />
The Las Vegas Convention and Visitors<br />
Authority (LVCVA) books all events for<br />
the Las Vegas Convention Center and<br />
Cashman Center.<br />
Support Services<br />
The Las Vegas Convention Center<br />
offers a full range of support services<br />
from registration assistance to public<br />
relations assistance.<br />
Booking Incentives<br />
Current booking incentives include<br />
the “Vegas VIP RFP Sweepstakes”<br />
and the “You Could Win Your Ride<br />
Home Sweepstakes.” Both sweepstakes<br />
are accepting entries now through<br />
June 25, 2009. For more information,<br />
official rules and regs and to enter,<br />
go to LVCVA.com/rfp.<br />
On the Horizon<br />
Las Vegas is expected to add<br />
approximately 13,000 new guest rooms<br />
and nearly one million square feet of<br />
meeting and convention space in 2009.<br />
30 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
Providence Warwick<br />
Convention & Visitors<br />
Bureau<br />
144 Westminster Street<br />
Providence, RI 02903<br />
(401) 456-0200<br />
www.GoProvidence.com<br />
Photo credit: Stephanie Izzo<br />
Martha Sheridan<br />
President & CEO<br />
(401) 456-0224<br />
msheridan@pwcvb.com<br />
Neil Schriever<br />
Senior Vice President<br />
(401) 456-0237<br />
nschriever@pwcvb.com<br />
Kristin McGrath<br />
Director of Sales<br />
(401) 456-0229<br />
kmcgrath@pwcvb.com<br />
Highlights of Providence<br />
Providence, Rhode Island is known for<br />
its rich history, arts and culture, and<br />
nationally acclaimed dining. The Rhode<br />
Island Convention and Entertainment<br />
Complex, which consists of the Rhode Island<br />
Convention Center (RICC), the Dunkin’<br />
Donuts Center and the Veterans Memorial<br />
Auditorium, stands in the heart of the city<br />
within walking distance of hotels, eclectic<br />
shops and a diverse culinary scene.<br />
Recognized as one of the country’s<br />
hottest culinary destinations, Providence is<br />
home to Johnson & Wales University, the<br />
world’s largest culinary educator. Many of the<br />
university’s chefs remain in Providence after<br />
graduation, which is reflected in the city’s<br />
much-lauded dining scene.<br />
Nearby Warwick, Rhode Island is centrally<br />
located, and within easy reach the entire state.<br />
Warwick features miles of scenic coastline<br />
and spectacular views, and offers additional<br />
hotel, dining and entertainment options.<br />
Exhibit Facilities<br />
Rhode Island Convention Center:<br />
3 100,000 contiguous square-foot<br />
exhibition hall<br />
3 20,000 square-foot ballroom<br />
3 23 meeting rooms<br />
3 Two adjacent garages<br />
Dunkin’ Donuts Center:<br />
3 13,000-seat indoor arena<br />
3 31,000 square feet of arena space<br />
3 25,000 square-foot concourse<br />
3 Additional meeting/hospitality rooms<br />
3 Recently unveiled its $80 million<br />
renovation<br />
Hotel Inventory<br />
3 2,200 committable hotel rooms within<br />
one mile of the RICC<br />
3 1,000 committable hotel rooms<br />
attached/adjacent to RICC<br />
3 450 committable hotel rooms attached<br />
to the RICC<br />
Taxes<br />
3 7% RI sales tax<br />
3 6% occupancy tax<br />
3 8% meal tax<br />
Responsibility for Bookings<br />
The RICC’s sales team is responsible for<br />
bookings within a 12-month window. The<br />
Providence Warwick Convention & Visitors<br />
Bureau (PWCVB) books long-term dates.<br />
Support Services<br />
The PWCVB’s convention services team<br />
works closely with meeting planners to<br />
help boost their meeting’s attendance<br />
through targeted e-mail blasts; postcard<br />
mailings; reciprocal web links; interactive<br />
maps; attendee websites/microsites;<br />
collateral; welcome banners; signage<br />
and more.<br />
Booking Incentives<br />
Special incentives may be extended<br />
during the off-peak season (December<br />
– February; July and August). Rental<br />
discounts may be applicable based on<br />
food and beverage contribution. Please<br />
contact the PWCVB for details.<br />
On the Horizon<br />
There’s a new addition to the Rhode<br />
Island Convention Center family. The<br />
Center’s governing authority now manages<br />
and operates the Veterans Memorial<br />
Auditorium, a historic performing arts<br />
facility. Combined with the recent opening<br />
of a skywalk between the Convention<br />
Center and Dunkin’ Donuts Center,<br />
this acquisition has led to the Center<br />
becoming known as the Rhode Island<br />
Convention and Entertainment Complex.<br />
Having this mix of arena, exhibition<br />
and performance space managed by<br />
one company streamlines the planning<br />
process, and makes Providence the ideal<br />
destination for your next meeting or event.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 31
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
Rosemont Convention<br />
& Tourism Bureau<br />
9301 W. Bryn Mawr<br />
Rosemont, IL 60018<br />
(847) 823-2100<br />
www.rosemont.com<br />
William Anderson<br />
General Manager<br />
Rosemont Convention<br />
& Tourism Bureau<br />
(847) 993.4622<br />
banderson@rosemont.com<br />
Christopher R. Stephens<br />
General Manager<br />
Donald E. Stephens Convention<br />
and Conference Center<br />
(847) 993.4606<br />
cstephens@rosemont.com<br />
Grant Bailey<br />
Assistant General Manager<br />
Donald E. Stephens Convention<br />
and Conference Center<br />
(847) 993.4608<br />
gbailey@rosemont.com<br />
Highlights of Rosemont<br />
Meetings, trade shows and<br />
conventions are Rosemont’s<br />
No.1 industry. Located directly<br />
east of Chicago’s O’Hare<br />
International Airport, Rosemont, Illinois<br />
offers premier facilities and services.<br />
Rosemont’s Donald E. Stephens<br />
Convention and Conference Center,<br />
along with the 17,000-seat Allstate Arena<br />
and the 4,300-seat Rosemont Theatre,<br />
host an average 50,000 visitors daily.<br />
The Stephen’s Center enjoys one of the<br />
highest rates of return in the industry – an<br />
impressive 88%.<br />
Rosemont’s location, just five minutes<br />
from O’Hare, is easy and convenient.<br />
Exhibit Facilities<br />
The Stephens Center, with 840,000 square<br />
feet of flexible space and an additional<br />
92,000 square feet of conference center<br />
space, hosts more than 100 major meetings<br />
and events annually. An 8,000-car parking<br />
facility, covered walkway and interior entry<br />
make the center attractive and convenient<br />
year-round.<br />
Continuous 250,000 square feet<br />
of exhibition space can accommodate<br />
1,255 booths, or a multiple hall layout can<br />
accommodate as many as 3,566 booths.<br />
The largest ballroom accommodates 4,000<br />
theater-style or 3,000 for a banquet. The<br />
newest space offers rooms from 345 square<br />
feet to more than 17,000 square feet.<br />
Hotel Inventory<br />
3 4,300 rooms within a city block of the<br />
convention center with 2,055 rooms<br />
connected to the center<br />
3 10,000 rooms in Rosemont within a two<br />
mile radius<br />
Responsibility for Bookings<br />
Contact Grant Bailey at (847)993-4608,<br />
gbailey@rosemont.com.<br />
Support Services<br />
Rosemont Exposition Services (RES) offers<br />
premier service at the Center. Contact<br />
Dave Houston at (847) 993-4654 or write<br />
dhouston@rosemontexpo.com.<br />
Bill Anderson at the Rosemont<br />
Convention & Tourism Bureau offers<br />
logistical and promotional support for<br />
event planners. Call (847) 993-4622 or<br />
write banderson@rosemont.com for more<br />
information.<br />
Recent Additions<br />
Exciting things are already happening in<br />
Rosemont: Allstate Arena presents the<br />
world’s top musical performers, exhilarating<br />
sports, and family entertainment with events<br />
and shows weekly for those with even the<br />
most unique tastes. Rosemont Theatre is<br />
your ticket to lavish Broadway musicals,<br />
full-scale productions and world-class<br />
entertainers. The Theatre, Allstate Arena and<br />
each of our entertainment venues present<br />
unforgettable show-going experiences, as<br />
does Rosemont.<br />
32 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ADVERTORIAL<br />
San Antonio Convention<br />
& Visitors Bureau<br />
203 S. St. Mary’s<br />
San Antonio, TX 78205<br />
(866) 517-7771<br />
Fax : (210) 207-6739<br />
www.visitsanantonio.com<br />
Scott White<br />
<strong>Executive</strong> Director<br />
(210) 207-6723<br />
scottwhite@visitsanantonio.com<br />
Ronnie Price<br />
Assistant <strong>Executive</strong> Director,<br />
Sales & Marketing<br />
(210) 207-6776<br />
ronnieprice@visitsanantonio.com<br />
Steve Clanton<br />
Vice President,<br />
Sales & Services<br />
(210) 207-6717<br />
steveclanton@visitsanantonio.com<br />
Highlights of San Antonio<br />
San Antonio offers a dynamite<br />
combination of history, culture, food,<br />
arts, music and golf – providing<br />
an authentic meeting destination<br />
that attracts some 26 million visitors<br />
annually. On the picturesque River<br />
Walk, delegates find hotels, restaurants,<br />
shopping and the 600,000 square-foot<br />
Henry B. Gonzalez Convention Center.<br />
San Antonio’s package includes gleaming<br />
headquarter hotels, destination resorts,<br />
historic boutiques and more. This authentic<br />
city eases meeting plans with a central<br />
location, 300 days of annual sunshine and<br />
a passion for service and hospitality.<br />
Exhibit Facilities<br />
Located on the famous River Walk, the<br />
Henry B. Gonzalez Convention Center<br />
features:<br />
3 600,000+ square feet of exhibit and<br />
meeting space<br />
3 Nearly 440,000 square feet of<br />
contiguous exhibit space<br />
3 63 breakout rooms<br />
3 Three hotel-quality ballrooms totaling<br />
90,000 square feet<br />
3 Lila Cockrell Theatre for the Performing<br />
Arts seats over 2,500<br />
Hotel Inventory<br />
3 The San Antonio area is home to some<br />
38,000 hotel rooms – over 12,000<br />
located downtown.<br />
3 10,000 committable hotel rooms in<br />
downtown San Antonio.<br />
Taxes<br />
3 16.75% Hotel Occupancy Tax<br />
3 8.125% Sales Tax (please note, there<br />
is no sales tax on hotels, only H.O.T.)<br />
Responsibility for Bookings<br />
3 Long term events (12 months or<br />
longer): SACVB<br />
3 Short term events (within 12 months):<br />
Henry B. Gonzalez Convention Center<br />
Support Services<br />
The SACVB’s award-winning Services<br />
Division works with the Sales Division to<br />
create a seamless transition from sales to<br />
service. Service assistance includes the<br />
following:<br />
3 Computerized housing and<br />
registration assistance;<br />
3 Coordination of site and<br />
planning meetings;<br />
3 Welcome Packages;<br />
3 Community awareness of<br />
groups meeting in San Antonio;<br />
3 Service leads (request for proposal<br />
to area suppliers);<br />
3 Welcome signage at airport;<br />
3 Marketing support through customized<br />
microsites, print and electronic<br />
attendance builders;<br />
3 PR support through digital images,<br />
B-roll, destination copy; and<br />
3 Liaison for contacts with city, county<br />
and state officials.<br />
On the Horizon<br />
In May 2009, the River Walk will nearly<br />
double in length from two to four miles.<br />
The extension will connect the convention<br />
center and thousands of hotel rooms<br />
to even more attractions and venues as<br />
stone walkways, water features, foliage,<br />
public art, pocket parks and more. When<br />
complete in 2014, the entire $279 million<br />
project will lengthen the River Walk to 13<br />
miles, and include a southern reach to the<br />
Spanish colonial missions.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 33
These aren’t the best of times, nor are<br />
they quite the worst. But they do seem<br />
to be the most uncertain. The challenges<br />
today do not match those three months<br />
ago and they may not match those<br />
three months ahead. Whether a city<br />
or convention center, decisions must<br />
be made after thorough analysis and<br />
a leap of faith. Large projects – such<br />
as convention center construction –<br />
may not be able to make that jump<br />
comfortably, and many decisions are no<br />
longer set in stone.<br />
Pardon<br />
our<br />
Dust<br />
By Renee DiIulio, senior editor, news & directories and<br />
Nicole Burnes, assistant editor<br />
Convention Construction in Flux; Building Slows but Does Not Stop<br />
This edition of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s semi-annual Pardon<br />
Our Dust provides details on 39 convention center projects.<br />
An additional 26 venues are on the drawing board, with a<br />
complete listing on p. 35.<br />
Here are a few fast facts about construction currently<br />
underway:<br />
• Of the 39 centers in this report, 18 are new facilities<br />
under construction and 21 are expansions.<br />
Once-certain convention construction<br />
projects are no more while some eternal<br />
hopefuls have returned to the drawing<br />
board (Jacob K. Javits Convention Center,<br />
Cobo Center and others). Projects have<br />
been abandoned: Gaylord’s Chula Vista<br />
on-again, off-again, on-again project<br />
is now off. Others were delayed: the<br />
Legends Bay Casino-Resort-Spa in Sparks,<br />
NV has postponed its groundbreaking.<br />
Many continue to move slowly; projected<br />
completion dates have been pushed back.<br />
The Meeting Center at Echelon has not<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Snapshot: By the Numbers<br />
• Since October 2008, six centers have opened their<br />
doors. Five of them were expansions and one is a new<br />
building.<br />
• The six recently opened centers brought online<br />
2,139,911 square feet of prime exhibit space and<br />
487,743 square feet of meeting space.<br />
• According to the construction calendar 19 centers<br />
will open their doors in 2009, 12 expect to complete<br />
construction in 2010 and four will finish in 2011. There<br />
are an additional four that don’t yet know.<br />
yet set a new date for the completion of<br />
its delayed project.<br />
This edition of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Pardon Our Dust found fewer centers under<br />
construction, contemplating construction<br />
or just completing it than in the Fall 2008<br />
edition. But boom times typically follow<br />
busts, so construction has not completely<br />
halted. There are 26 convention centers<br />
in pre-development stages, and 39 centers<br />
with construction underway. The industry<br />
continues to look ahead, preparing for the<br />
next growth cycle.<br />
• When completed, projects currently underway will add a<br />
total of 2,335,125 square feet of prime exhibit space and<br />
1,884,359 square feet of meeting space.<br />
• Of this, expansions will be responsible for 1,246,766<br />
square feet of prime exhibit space and 516,213 square<br />
feet of meeting space.<br />
• New facilities will add 1,088,359 square feet of prime<br />
exhibit space and 1,368,146 square feet of meeting<br />
space.<br />
• The average size of an expansion results in 433,444<br />
square feet of prime exhibit space and 121,791 square<br />
feet of meeting space.<br />
• The average new build offers 108,839 square feet of<br />
prime exhibit space and 124,377 square feet of meeting<br />
space.<br />
34 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Convention Centers<br />
on the Drawing Board<br />
Discussion Stage<br />
• Albany Convention Center, Albany, NY<br />
• Anaheim Convention Center, Anaheim, CA<br />
• Cobo Convention Center, Detroit, MI<br />
• Georgia World Congress Center, Atlanta, GA<br />
• Jacob K. Javits Convention Center, New York, NY<br />
• Myriad Botanical Resort, Tunica, MS<br />
• Oberlin (College) Convention Center,<br />
Oberlin, OH<br />
• Roland E. Powell Convention Center,<br />
Ocean City, MD<br />
• San Diego Convention Center, San Diego, CA<br />
• Tempe Convention Center/University<br />
Square, Tempe, AZ<br />
• Tucson Convention Center, Tucson, AZ<br />
Feasibility Stage<br />
• Alliant Energy Center, Madison, WI<br />
• Bismarck Civic Center, Bismarck, ND<br />
• Boston Convention & Exhibition Center,<br />
Boston, MA<br />
• Henry B. Gonzalez Convention Center,<br />
San Antonio, TX<br />
• Prairie Capital Convention Center, Springfield, IL<br />
• San Jose McEnery Convention Center,<br />
San Jose, CA<br />
Financing Stage<br />
• Boise Convention Center, Boise, ID<br />
• Gaylord Mesa, Mesa, AZ<br />
• Winnipeg Convention Center,<br />
Winnipeg, MB, Canada<br />
Legislative Approval Stage<br />
• Fairplex, Southern California’s Event &<br />
Entertainment Center, Pomona, CA<br />
• Music City Center, Nashville, TN<br />
• Washington State Convention<br />
& <strong>Trade</strong> Center, Seattle, WA<br />
Design Stage<br />
• Legends Bay Casino-Resort-Spa,<br />
Sparks, NV (groundbreaking postponed)<br />
• Myrtle Beach Convention Center,<br />
Myrtle Beach, SC<br />
• Waco Convention Center,<br />
Waco, TX<br />
Represents new builds<br />
Continued on page 36<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 35
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Construction<br />
Calendar<br />
An Overview of 2008 and a Look to 2012<br />
2008/2009 2009/2010 2011 & Beyond<br />
(See also p.xx for a list of projects in the early discussion phase)<br />
4th Quarter 2008<br />
• Encore at Wynn Las Vegas,<br />
Las Vegas, NV<br />
• Expo Guadalajara, Guadalajara,<br />
JAL, Mexico<br />
• Greater Philadelphia Expo Center<br />
at Oaks, Philadelphia, PA<br />
• Jackson Convention Complex,<br />
Jackson, MS<br />
• Ocean Center, Daytona Beach, FL<br />
• Phoenix Convention Center,<br />
Phoenix, AZ<br />
1st Quarter 2009<br />
• Caesars Palace, Las Vegas,<br />
NV (2009)<br />
• Concord Resort & Golf Club,<br />
Kiamesha Lake, NY (2009)<br />
• Embassy Suites - Loveland Hotel,<br />
Spa & Conference Center,<br />
Loveland, CO<br />
• Pasadena Convention Center,<br />
Pasadena, CA<br />
2nd Quarter 2009<br />
• Cintermex, Monterrey, NL, Mexico<br />
• Hard Rock Hotel & Casino Las Vegas,<br />
Las Vegas, NV<br />
• Lancaster County Convention Center,<br />
Lancaster, PA<br />
• Vancouver Convention & Exhibition<br />
Centre, Vancouver, BC, Canada<br />
3rd Quarter 2009<br />
• Calgary Stampede Park, Calgary,<br />
AB, Canada<br />
• Santa Clara Convention Center,<br />
Santa Clara, CA<br />
4th Quarter 2009<br />
• Allstream Centre at Exhibition Place<br />
(connected to Direct Energy Centre),<br />
Toronto, ON, Canada<br />
• ARIA Resort & Casino (CityCenter),<br />
Las Vegas, NV<br />
Continued from page 35<br />
4th Quarter 2009 (Continued)<br />
• Bloomington - Normal Marriott Hotel<br />
& Conference Center, Normal, IL<br />
• Greater Columbus Convention<br />
Center, Columbus, OH<br />
• Evraz Place, Regina, SK, Canada<br />
• Mississippi Coast Coliseum &<br />
Convention Center, Biloxi, MS<br />
• Northlands, Edmonton, AB, Canada<br />
• SeaGate Convention Centre/Lucas<br />
County Arena, Toledo, OH<br />
• Walter E. Washington Convention<br />
Center, Washington, DC<br />
1st Quarter 2010<br />
• Charlotte Convention Center,<br />
Charlotte, NC<br />
• JW Marriott San Antonio Hill Country<br />
Resort & Spa, San Antonio, TX<br />
• Pennsylvania Convention Center,<br />
Philadelphia, PA (2010)<br />
• Tulsa Convention Center, Tulsa, OK<br />
• Wilmington Convention Center,<br />
Wilmington, NC<br />
2nd Quarter 2010<br />
• The Cosmopolitan Resort & Casino,<br />
Las Vegas, NV<br />
4th Quarter 2010<br />
• Bemidji Events Center, Bemidji, MN<br />
• Duluth Entertainment Convention<br />
Center, Duluth, MN<br />
• Holiday Inn Select Chicago - Tinley<br />
Park Convention Center, Tinley<br />
Park, IL<br />
• Indiana Convention Center & Lucas<br />
Oil Stadium, Indianapolis, IN<br />
• Irving Convention Center, Irving, TX<br />
• Las Cruces Convention Center,<br />
Las Cruces, NM<br />
1st Quarter 2011<br />
• Las Vegas Convention Center,<br />
Las Vegas, NV (2011)<br />
2nd Quarter 2011<br />
• Niagara Convention & Civic Centre,<br />
Niagara Falls, ON, Canada<br />
• Ottawa Convention Center, Ottawa,<br />
ON, Canada<br />
3rd Quarter 2011<br />
• Embassy Suites Pleasant Grove<br />
Hotel, Convention Center & Spa,<br />
Pleasant Grove, UT<br />
To Be Determined<br />
• Cleveland Medical Mart & <strong>Trade</strong><br />
<strong>Show</strong> Facility, Cleveland, OH<br />
• Expo Imperial, Acapulco Diamante,<br />
Guerrero, Mexico (construction<br />
halted; new timetable to be<br />
determined)<br />
• The Meeting Center at Echelon,<br />
Las Vegas, NV (delayed)<br />
• Piers 92/94 (formerly The<br />
UnConvention Center), New York, NY<br />
Continued on page 38<br />
36 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
At its heart, Daytona Beach will always be the world’s most famous<br />
gathering place. But today, meeting planners can look to Daytona Beach for<br />
state-of-the-art meeting rooms and conference centers, plus everything your<br />
attendees desire: championship golf courses, contemporary dining, deluxe<br />
hotels, and even rejuvenating full-service spas.<br />
Isn’t it time you rediscovered Daytona Beach?<br />
• Newly-expanded Ocean Center Convention Complex – now featuring<br />
205,000 square feet of flexible meeting and exhibit space.<br />
• Quality, full-service hotels – complete with plenty of functional<br />
meeting space.<br />
• More than 12,000 guest rooms – many of which are on the beach and<br />
close to great shopping and eateries.<br />
To plan your meeting or event, call 866.530.3140<br />
www.daytonabeachmeetings.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 37
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
A Semi-Annual Report of New<br />
Exhibition Centers & Expansions<br />
Continued from page 36<br />
*<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine uses “prime exhibit space” as the primary metric for convention center<br />
exhibit space, rather than total exhibit space, which can be misleading. Prime exhibit space refers strictly<br />
to exhibit space within dedicated exhibit halls, whether contiguous or not. It excludes meeting space,<br />
ballrooms, pre-function areas and outdoor space, which are listed in other sections of the chart.<br />
** As defined by <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, “flex space,” or swing space, signifies multi-function areas that<br />
may also be used as exhibit space.<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
CALIFORNIA<br />
Pasadena<br />
Pasadena Convention Center Prime Exhibit Space*: 26,650 sf Prime Exhibit Space: 80,000 sf Includes 3,000-seat Pasadena Civic Michael Ross, CEO, (626) 793-2122;<br />
300 E. Green St. Meeting Space: 28,000 sf Meeting Space: 28,000 sf Auditorium. $121.6 MIL expansion to mross@pasadenacenter.com.<br />
Pasadena, CA 91101 18 Breakout Rooms Completion Date: March 1, 2009 include 25,000 sf ballroom and 28,000 James Canfield, <strong>Executive</strong> Director,<br />
www.pasadenacenter.com See Phase: Construction 90% sf meeting space. Walk to four hotels, (626) 793-2122; jcanfield@pasadenacenter.com.<br />
our ad on<br />
page 39<br />
complete 200 shops and restaurants. Monica Smith, Director of Sales,<br />
(800) 307-7977; msmith@visitpasadena.com.<br />
Santa Clara<br />
Santa Clara Convention Center Prime Exhibit Space: 100,000 sf Prime Exhibit Space: 100,000 sf The new 22,400 sf wireless, column- Steve Van Dorn, President & CEO,<br />
1850 Warburton Ave. Meeting Space: 47,000 sf Meeting Space: 69,400 sf free ballroom space is flexible and can be (408) 380-1231; steve.vandorn@santaclara.org.<br />
Santa Clara, CA 95050 25 Breakout Rooms 31 Breakout Rooms used for table-top exhibits, general Annette Manhart, Vice President of Convention Sales,<br />
www.santaclara.org Completion Date: July 2009 sessions, banquets or meetings. Over Marketing & Services, (408) 380-1239;<br />
Phase: Construction more than 2,000 free parking spaces. On-site UPS annette.manhart@santaclara.org.<br />
50% complete. store.<br />
COLORADO<br />
Loveland<br />
Embassy Suites - Loveland Hotel, New Facility Prime Exhibit Space: TBD Luxury facilities include 80,000 gsf John Q. Hammons Hotels and Resorts:<br />
Spa & Conference Center Meeting Space: TBD and 263-suite hotel located in The Scott Holms, Director of Sales,<br />
4705 Clydesdale Pkwy. 19 Breakout Rooms Ranch, home of Larimer County (970) 593-6200; scott.holm@jqh.com.<br />
Loveland, CO 80538 Completion Date: March 2009 Fairgrounds and Budweiser Events<br />
www.embassysuitesloveland.com Phase: Construction Center.<br />
DISTRICT OF COLUMBIA<br />
Washington, D.C.<br />
Walter E. Washington Convention Center Prime Exhibit Space: 703,000 sf Prime Exhibit Space: 703,000 sf New 40,000 sf meeting space will be Samuel Thomas, Deputy General Manager,<br />
801 Mount Vernon Pl. NW Meeting Space: 150,000 sf Meeting Space: 190,000 sf created through a retrofit rather than (202) 249-3000; sthomas@dcconvention.com.<br />
Washington, DC 20001 66 Breakout Rooms Completion Date: December 2009 expansion. 52,000 sf ballroom; down- Linda Erickson, Director of Sales,<br />
www.dcconvention.com town; 65 loading docks; walk to hotels. (202) 249-3141; lerickson@dcconvention.com.<br />
ILLINOIS<br />
Normal<br />
Bloomington - Normal Marriott New Facility Prime Exhibit Space: TBD 21,000 sf ballroom. Luxury facilities John Q. Hammons Hotels & Resorts:<br />
Hotel & Conference Center Meeting Space: 45,000 gsf include 229-room hotel and climate- Heather VanVoorhis, Director of Sales,<br />
201 Broadway Ave. 12 Breakout Rooms controlled skywalk to 500-space (309) 862-9000; heather.vanvoorhis@jqh.com.<br />
Normal, IL 61761 Completion Date: Fall 2009 parking deck across Beaufort St.<br />
www.marriottnormal.com<br />
Phase: Construction<br />
Tinley Park<br />
Holiday Inn Select Chicago - Tinley Prime Exhibit Space: 18,000 sf Prime Exhibit Space: 42,000 sf Project also includes technology up- Margaret Collina, Vice President of Midcon,<br />
Park Convention Center Meeting Space: 15,500 sf Meeting Space: 21,500 sf grades, expanded loading dock; second (708) 444-1100; sales@tphicc.com.<br />
18501 S. Harlem Ave. Completion Date: Fall 2010 kitchen; 450 new parking spaces; 68<br />
Tinley Park, IL 60477 Phase: Groundbreaking expected additional guest rooms in attached hotel,<br />
www.ichotelsgroup.com late Spring 2009 bringing total to 270.<br />
Continued on page 40<br />
38 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
© Pasadena CVB 2008<br />
SIMPLY MORE<br />
SPACE<br />
Pasadena’s Jet Propulsion Lab sent a mission to<br />
Mars in hopes of finding life in outer space.<br />
Whatever your mission is, you’ll find everything your audience needs just steps away from our $150 million<br />
renovated convention center and hotels. Starting Spring 2009, the Pasadena Convention Center will provide<br />
you with more space, more meeting rooms and even a new ballroom.<br />
Call 800.307.7977 to reserve your space and enjoy the art, the culture, the indoors and out of a worldrenowned<br />
city found at VisitPasadena.com. You couldn’t be more welcome – no matter what planet you’re from.<br />
To book your meeting, visit us at PasadenaMeetings.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 39
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 Semi-Annual Report | New Convention Centers & Expansions<br />
Continued from page 38<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
INDIANA<br />
Indianapolis<br />
Indiana Convention Center & Prime Exhibit Space: Prime Exhibit Space: Expansion figures are estimates only. Capital Improvement Board: Barney<br />
Lucas Oil Stadium (LOS) Convention Center: 312,400 sf Convention Center: 566,600 sf Connected by skywalk to eight premium Levengood, <strong>Executive</strong> Director, (317)<br />
100 S. Capitol Ave. LOS: 183,000 sf LOS: 183,000 sf hotels; 15 minutes from the airport. 262-3403; barney.levengood@icclos.com.<br />
Indianapolis, IN 46225 Meeting Space: Meeting Space: State-of-the-art Internet and data Linda Addaman, Director of Marketing &<br />
www.icclos.com Convention Center: 113,283 sf Convention Center: 175,263 sf services. Sales, (317) 262-3404;<br />
48 Breakout Rooms 83 Breakout Rooms linda.addaman@icclos.com.<br />
LOS: 13,000 sf See<br />
12 Breakout Rooms our ad on<br />
LOS: 13,000 sf<br />
12 Breakout Rooms<br />
page 41 Completion Date: Late 2010<br />
MINNESOTA<br />
Bemidji<br />
Bemidji Events Center New Facility Prime Exhibit Space: TBD 185,000 sf center features arena John Chattin, Bemidji City Manager,<br />
317 Fourth St. Meeting Space: TBD and convention center. (218) 759-3565; jchattin@ci.bemidji.mn.us.<br />
Bemidji, MN 56601 Completion Date: Fall 2010<br />
www.bemidjievents.com<br />
Phase: Early construction<br />
Duluth<br />
Duluth Entertainment Convention Center Prime Exhibit Space: 118,000 sf Prime Exhibit Space: 144,000 sf The new LEED-certified arena connects Dan Russell, <strong>Executive</strong> Director,<br />
350 Harbor Dr. Meeting Space: 250,000 sf Meeting Space: 250,000 sf to existing exhibit space, breakout rooms, (218) 722-5573; drussell@decc.org.<br />
Duluth, MN 55802 32 Breakout Rooms 32 Breakout Rooms two ballrooms and 2,300-seat auditorium. Sue Ellen Moore, Director of Sales,<br />
www.decc.org Completion Date: Dec. 31, 2010 Ten-minute drive to airport; skywalks to (218) 722-5573 x202; smoore@decc.org.<br />
Phase: Construction<br />
downtown; walk to 1,600 hotel rooms.<br />
MISSISSIPPI<br />
Biloxi<br />
Mississippi Coast Coliseum & Flex Space**: 180,000 sf Flex Space: 413,000 sf Single-level facility located directly Paula April, Director of Marketing,<br />
Convention Center Completion Date: Oct. 2009 across from the beach. 40’ loading (228) 594-3700; papril@mscoastcoliseum.com.<br />
2350 Beach Blvd. Phase: Repair and construction doors.<br />
Biloxi, MS 39531<br />
www.mscoastcoliseum.com<br />
NEVADA<br />
Las Vegas<br />
ARIA Resort & Casino (CityCenter) New Facility Meeting Space: 300,000 sf 4,000-room casino-resort. 300,000 sf MGM Mirage: Stephanie Windham, Director of<br />
3750 Las Vegas Blvd. South 36 Breakout Rooms meeting space includes four ballrooms, Sales, (702) 590-7171; swindham@citycenter.com.<br />
Las Vegas, NV 89109 Completion Date: Late 2009 36 meeting rooms, two boardrooms; 16<br />
www.arialasvegas.com Phase: Construction restaurants; 80,000 sf spa; Cirque du<br />
Soleil; pursuing LEEDS certification.<br />
Caesars Palace Prime Exhibit Space: Prime Exhibit Space: $1 BIL two-level facility; two ballrooms expand Gary Selesner, President,<br />
3570 Las Vegas Blvd. South Approx. 65,000 sf Approx. 169,000 sf to 52,000 sf each; two boardrooms; break- (877) MEET-702; lvmeetings@harrahs.com.<br />
Las Vegas, NV 89109 Meeting Space: 240,000 sf Meeting Space: 300,000 sf outs; promenades; banquet kitchens; John Unwin, General Manager,<br />
www.lvmeetingsbyharrahs.com 56 Breakout Rooms Approx. 100 Breakout Rooms support facilities; terrace. New 665-room (877) MEET-702; lvmeetings@harrahs.com.<br />
Completion Date: 2009 Octavius Tower to adjoin Augustus Tower. Michael Massari, VP Meeting Sales & Operations,<br />
Phase: Construction<br />
Las Vegas, (877) MEET-702.<br />
The Cosmopolitan Resort & Casino New Facility Prime Exhibit Space: 75,000 sf Vertical design of steel and glass. Jennifer Herring, Director of Sales,<br />
3700 Las Vegas Blvd. South Meeting Space: 167,000 sf (702) 309-6303; jennifer.herring@cosmolv.com.<br />
Las Vegas, NV 89109<br />
50 Breakout Rooms<br />
www.cosmolv.com Completion Date: Q2 2010<br />
Phase: Construction<br />
Hard Rock Hotel & Casino Prime Exhibit Space: 6,000 sf Prime Exhibit Space: 25,920 sf 75,000 sf new meeting space; 38,000 sf Morgans Hotel Group:<br />
Las Vegas Flex Space: 2,000 sf Flex Space: 57,500 sf pool area; five entertainment venues, David Sukala, Assistant Director of Sales,<br />
455 Paradise Rd. Meeting Space: 12,000 sf Meeting Space: 82,000 sf including The Joint and Wasted Space; (702) 693-4309; davidsu@hrhvegas.com.<br />
Las Vegas, NV 89169 3 Breakout Rooms 26 Breakout Rooms 1,520 brand new or renovated guest<br />
www.hardrockhotel.com/meetings Completion Date: April 2009 rooms.<br />
Phase: Construction more than<br />
50% complete<br />
Continued on page 42<br />
40 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
IT’S ALL COMING TOGETHER.<br />
What will a $275 million expansion of the Indiana Convention Center combined with the new and highly<br />
acclaimed Lucas Oil Stadium mean to your convention planning strategy? Besides donning a dramatic<br />
make-over of the former Dome, our convention space* billows to over 3 million square feet.<br />
If your needs involve a lot of room, we’ll have it to spare.<br />
Nestled in the heart of Indys’ revitalized downtown, the Indiana Convention Center is connected by<br />
skywalks and within walking distance to major attractions, shopping, restaurants and hotels. So, whether<br />
you need space for 60,000 or a meeting of 10, if you like everything close by, look no further.<br />
By 2010, Indianapolis may be home to the most expansive and most convenient convention destination<br />
in the country. And as planning strategies go, ours is definitely coming together.<br />
317.262.3400 | www.icclos.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 41<br />
*Exhibition, meeting room, ballroom and pre-function space.
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 Semi-Annual Report | New Convention Centers & Expansions<br />
Continued from page 40<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
NEVADA (continued)<br />
Las Vegas<br />
Las Vegas Convention Center Prime Exhibit Space: 1,970,000 sf Prime Exhibit Space: 2,039,000 sf $890 MIL enhancement program includes Chris Meyer, CEM, CMP, VP of Convention<br />
3150 Paradise Rd. Meeting Space: 243,000 sf Meeting Space: 296,000 sf grand lobby connecting the three halls; Center Sales, (702) 892-0711;<br />
Las Vegas, NV 89109 144 Breakout Rooms Completion Date: Phase I: 2011 new meeting room concourse; technology cmeyer@lvcva.com.<br />
www.lvcva.com Phase: Design and electrical upgrades.<br />
The Meeting Center at Echelon New Facility Prime Exhibit Space: 321,000 sf 750,000 sf meeting and exhibit space. John Lin, VP Development, (702) 888-8000;<br />
3000 Las Vegas Blvd. South Meeting Space: 435,000 sf Approx. 5,000 guest rooms; five hotel johnlin@echelonresorts.com.<br />
Las Vegas, NV 89109<br />
Completion Date: TBD; Construction brands; retail; entertainment, dining,<br />
www.echelonresorts.com postponed until economic factors nightlife. Half-mile from convention<br />
improve.<br />
center.<br />
NEW MEXICO<br />
Las Cruces<br />
Las Cruces Convention Center New Facility Prime Exhibit Space: TBD Groundbreaking expected early Will be managed by Global Spectrum.<br />
Las Cruces, NM Meeting Space: TBD Summer 2009. Kem Mompellier, <strong>Executive</strong> Director, LVCVB,<br />
www.lascrucescvb.org Completion Date: Late 2010 (575) 541-2444; cvb@lascrucescvb.org.<br />
Phase: Design<br />
NEW YORK<br />
Kiamesha Lake<br />
Concord Resort & Golf Club New Facility Prime Exhibit Space: 150,000 sf Site encompasses more than 1,600 Margaret Jackson, Manager, (845) 794-4000.<br />
Kiamesha Lake, NY 12751 Meeting Space: 60,000 sf acres of land and renowned “Monster”<br />
www.concordresort.com Completion Date: 2009 Golf Course.<br />
Phase: Construction<br />
New York City<br />
Piers 92/94 Prime Exhibit Space: 210,000 sf Prime Exhibit Space: TBD Midtown location. Easy access from MMPI: Lorenz Hassenstein, VP & General Manager,<br />
(formerly The UnConvention Center) Meeting Space: None Meeting Space: TBD highway. Ample parking. Unobstructed (800) 677-6278; lhassenstein@mmart.com.<br />
711 12th Ave., Pier 94/92 Completion Date: TBD exhibit space. Jennel Davis, (646) 778-3211;<br />
New York, NY 10019<br />
jdavis@mmart.com.<br />
www.piers9294.com<br />
NORTH CAROLINA<br />
Charlotte<br />
Charlotte Convention Center Prime Exhibit Space: 280,000 sf Prime Exhibit Space: TBD The NASCAR Hall of Fame will Jeff Hewitt, Senior Director of Sales,<br />
501 S. College St. Meeting Space: 90,000 sf Meeting Space: 40,000+ sf connect via a convenient over-street Visit Charlotte, (704) 334-2282;<br />
Charlotte, NC 28202 46 Breakout Rooms Completion Date: Early 2010 walkway. The new ballroom will jeff.hewitt@visitcharlotte.com.<br />
www.charlotteconventionctr.com Phase: Construction provide the center’s same awardwinning<br />
food service.<br />
Wilmington<br />
Wilmington Convention Center New Facility Prime Exhibit Space: 30,000 sf 12,000 sf ballroom. Adjacent 157- Wilmington/Cape Fear Coast Convention and<br />
Wilmington, NC Meeting Space: 1,800 sf room Hotel Indigo will also be built. and Visitors Bureau, (910) 341-4030;<br />
www.ci.wilmington.nc.us Completion Date: Early 2010 visit@capefearcoast.com.<br />
Phase: Construction<br />
OHIO<br />
Cleveland<br />
Cleveland Medical Mart & <strong>Trade</strong> New Facility Prime Exhibit Space: TBD Kelly Brewer, Vice President, Sales,<br />
<strong>Show</strong> Facility Prime Exhibit Space at Existing Meeting Space: TBD (216) 875-6610;<br />
(at site of Cleveland Convention Center) Center: 375,000 sf Phase: Design kbrewer@positivelycleveland.com.<br />
500 Lakeside Ave. E Meeting Space at Existing Chris Ludwig, Sales Administrator,<br />
Cleveland, OH 44114 Center: 37,000 sf Meetings + Conventions, (216) 875-6629;<br />
www.positivelycleveland.com/medicalmart 21 Breakout Rooms at Center cludwig@positivelycleveland.com.<br />
Columbus<br />
Greater Columbus Convention Center Prime Exhibit Space: 426,000 sf Prime Exhibit Space: 336,000 sf 90,000 sf Battelle Hall will be Craig Liston, SMG Regional Manager,<br />
400 N. High St. Meeting Space: 99,410 sf Meeting Space: 99,410 sf converted into ballroom space. (614) 827-2500.<br />
Columbus, OH 43215 61 Breakout Rooms Completion Date: Dec. 2009 Connected to four hotels by covered Sherry Chambers, Senior Director of Sales,<br />
www.columbusconventions.com walkway; close to airport. (800) 626-0241; schambers@<br />
columbusconventions.com.<br />
Continued on page 44<br />
42 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Holding your meeting in Irving, Texas gives you three cities for the price of one!<br />
Located right between Dallas and Fort Worth, it’s just minutes from DFW International<br />
Airport, and a short drive to an amazing array of options for dining, shopping, sports,<br />
and culture. Irving boasts more than 11,000 modern hotel rooms, ranging from<br />
extravagant to efficient, most with weekend rates that let you stretch your budget.<br />
Still borderline? Call our award-winning team at 1.800.247.8464 or visit our<br />
website at www.irvingtexas.com. You’ll be amazed at what’s waiting for you within<br />
our cities’ limits. Irving, Texas: In Between and Far Above!<br />
| 1. 800 . 2 . IRVING | www.irvingtexas.com |
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 Semi-Annual Report | New Convention Centers & Expansions<br />
Continued from page 42<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
OHIO (continued)<br />
Toledo<br />
SeaGate Convention Centre/ New Facility (arena) Prime Exhibit Space: New arena will have 17,000 sf floor SeaGate is managed by SMG. Steve Miller,<br />
Lucas County Arena Prime Exhibit Space at SeaGate: 75,000 sf (SeaGate) space and 7,500 fixed seats. General Manager, (419) 255-3300;<br />
401 Jefferson Ave. 75,000 sf 35,000 sf (arena) smiller@meettoledo.org.<br />
Toledo, OH 43604 Meeting Space at SeaGate: Completion Date: Oct. 2009 Carol DuPuis, Director of Sales,<br />
www.toledo-seagate.com/ 13,000 sf Phase: Construction (419) 255-3300 x5021;<br />
www.lucascountyarena.com 22 Breakout Rooms at SeaGate cdupuis@meettoledo.org.<br />
OKLAHOMA<br />
Tulsa<br />
Tulsa Convention Center Prime Exhibit Space: 102,600 sf Prime Exhibit Space: 102,600 sf Renovation and new 30,000 sf ballroom SMG: Kathy Tinker, Director of<br />
100 Civic Center 23 Breakout Rooms 35 Breakout Rooms with seven adjacent breakouts and Convention Sales & Marketing, (800) 596-7177;<br />
Tulsa, OK 74103 Completion Date: Jan. 2010 13,625 sf pre-function space. ktinker@smgtulsa.com.<br />
www.tulsaconvention.com<br />
Phase: Construction<br />
PENNSYLVANIA<br />
Lancaster<br />
Lancaster Convention Center New Facility Prime Exhibit Space: 46,395 sf 8,483 sf ballroom. Adjacent 300- Mark Moosic, General Manager,<br />
25 South Queen St. Meeting Space: 21,846 sf room Marriott hotel under (717) 399-7630; mark.moosic@ihrco.com.<br />
Lancaster, PA 17602 Completion Date: April 21, 2009 construction for completion in Joshua Nowak, Director of Sales,<br />
www.lccca.com Phase: Construction more than March 2009. (717) 239-1601; josh.nowak@ihrco.com.<br />
50% complete<br />
Philadelphia<br />
Pennsylvania Convention Center Prime Exhibit Space: 440,000 sf Prime Exhibit Space: 700,000 sf Downtown location; walking distance to Stephanie Boyd, VP Sales, Marketing &<br />
1101 Arch St. Meeting Space: 90,000 sf Meeting Space: 162,000 sf hotels, attractions, shopping; high- Customer Relations, (215) 418-4759;<br />
Philadelphia, PA 19107 52 Breakout Rooms 87 Breakout Rooms speed Internet access with free WiFi sboyd@paconvention.com.<br />
www.paconvention.com Completion Date: 2010 in public concourses.<br />
Phase: Construction<br />
TEXAS<br />
Irving<br />
Irving Convention Center New Facility Prime Exhibit Space: 50,000 sf 20,000 sf ballroom; 20,000 sf breakout SMG: Gregg Caren, SMG,<br />
500 W. Las Colinas Blvd. See 20 Breakout Rooms space. Second phase to include (215) 592-7476; gcaren@smgworld.com.<br />
Irving, TX 75039 our ad on Completion Date: Nov. 2010 entertainment, restaurants, retail, Cyndi Golden, Asst. <strong>Executive</strong> Director/Sales,<br />
www.irvingtexas.com page 43 Phase: Groundbreaking cinema and hotel. Irving CVB, (972) 252-7476; cgolden@irvingtexas.com.<br />
San Antonio<br />
JW Marriott San Antonio Hill New Facility Prime Exhibit Space: 40,000 sf 1,002 rooms; 140,000+ sf customizable Mike Kass, Director of Sales & Marketing,<br />
Country Resort & Spa Meeting Space: 100,000+ sf indoor space, including 40,000 sf grand (210) 403-3434; Mike.Kass@marriott.com.<br />
1717 N. Loop 1604 East, Ste. 310 19 Breakout Rooms ballroom, 21,000 sf junior ballroom and<br />
San Antonio, TX 78232 Completion Date: March 2010 three outdoor event venues.<br />
www.jwsanantonio.com<br />
Phase: Construction<br />
UTAH<br />
Pleasant Grove<br />
Embassy Suites Pleasant Grove New Facility Prime Exhibit Space: TBD 100,000 gsf. Luxury facilities include John Q. Hammons Hotels & Resorts:<br />
Hotel, Convention Center & Spa Meeting Space: TBD 300-suite hotel with panoramic. Stacy Polk, Director of Sales,<br />
1062 S. Embassy Grove Blvd. Completion Date: Summer 2011 views of mountains and Utah Lake. (214) 383-1151; stacy.polk@jqh.com.<br />
Pleasant Grove, UT 84062<br />
Phase: Groundbreaking<br />
www.jghotels.com<br />
44 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 Semi-Annual Report | New Convention Centers & Expansions<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
CANADA<br />
Alberta/Calgary<br />
Calgary Stampede Park Prime Exhibit Space: 330,000 sf Prime Exhibit Space: 380,000 sf Located at the edge of downtown Calgary, Orest Iwanylo, Facilities Marketing<br />
1410 Olympic Way SE Meeting Space: 20,000 sf Meeting Space: 22,000 sf Stampede Park hosts over 900 events per Manager, (403) 261-0216;<br />
Calgary, AB T2G 2W1 16 Breakout Rooms 20 Breakout Rooms year, including trade and consumer shows, oiwanylo@calgarystampede.com.<br />
www.stampedevenues.com Completion Date: Aug. 2009 meetings, special events, banquets,<br />
Phase: Groundbreaking concerts and sporting events.<br />
Alberta/Edmonton<br />
Northlands Prime Exhibit Space: 305,074 sf Prime Exhibit Space: 522,000 sf 522,000 sf contiguous space. State-of-the- Trent Evans, <strong>Trade</strong> & Consumer<br />
Box 1480 Meeting Space: 8,000 sf Meeting Space: 20,000 sf art technology. Modern conference center <strong>Show</strong> Manager, (780) 471-7128;<br />
Edmonton, AB T5J 2N5 4 Breakout Rooms See 25 Breakout Rooms with 16,545 sf ballroom and outdoor patio. tevans@northlands.com.<br />
www.northlands.com our ad on Completion Date: Dec. 2009<br />
this page Phase: Construction<br />
British Columbia/Vancouver<br />
Vancouver Convention & Exhibition Centre Prime Exhibit Space: 91,000 sf Prime Exhibit Space: 316,000 sf Walk to 13,000+ hotel rooms; Lynn Menzies, Sales Manager,<br />
999 Canada Pl., Ste. 200 Meeting Space: 25,000 sf Meeting Space: 86,000 sf restaurants; shopping. (604) 647-7345; lmenzies@vcec.ca.<br />
Vancouver, BC V6C 3C1 20 Breakout Rooms Completion Date: Spring 2009<br />
www.vcec.ca<br />
Phase: Construction<br />
Ontario/Niagara Falls<br />
Niagara Convention & Civic Centre New Facility Prime Exhibit Space: 80,000 sf Includes 1,023-seat theater; LEED Kerry Painter, President/General Manager,<br />
6380 Fallsview Blvd., Ste. 202 Flex Space: 26,000 sf Silver construction; glass front; located (905) 357-6222; kpainter@fallsconventions.com.<br />
Niagara Falls, ON L26 7Y6 Meeting Space: approx. 10,500 sf in vibrant Fallsview District, blocks from<br />
www.fallsconventions.com Completion Date: Spring 2011 16,000 upscale hotel rooms.<br />
Phase: Design<br />
Continued on page 46<br />
project preview<br />
Opening fall 2009 Northlands will add 200,000 sq. ft. of new trade and consumer<br />
show space plus the ultimate in conference, meeting and catering facilities providing<br />
you with a total of over 500,000 sq. ft. of contiguous show space. Any event, any time,<br />
we are ready for your business.<br />
Trent Evans, Senior Manager-Sales at (780) 471-7128 or tevans@northlands.com<br />
Heather Peckitt, Conference Sales Manager, at (780) 471-7327 or hpeckitt@northlands.com<br />
www.northlands.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 45
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2009 Semi-Annual Report | New Convention Centers & Expansions<br />
Continued from page 45<br />
Exhibition Facility existing Space Post Construction key Features Management<br />
CANADA (Continued)<br />
Ontario/Ottawa<br />
Ottawa Convention Centre New Facility (former Prime Exhibit Space: 56,000 sf 14,000 sf ballroom, designed for Patrick Kelly, President, (613) 563-1984;<br />
55 Colonel By Drive building demolished) Flex Space: 192,000 sf LEED Silver Certification. Sweeping pkelly@ottawaconventioncentre.com.<br />
Ottawa, ON K1N 9J2 Meeting Space: 114,000 sf window façade. Andrew Beattie, Director of Sales, (613) 563-1984;<br />
www.ottawaconventioncentre.com 29 Breakout Rooms abeattie@ottawaconventioncentre.com.<br />
Phase: Groundbreaking<br />
Completion Date: April 2011<br />
Ontario/Toronto<br />
Allstream Centre at Exhibition Place Prime Exhibit Space: 1,000,000 sf Prime Exhibit Space: 1,000,000+ sf 43,900 sf subdivisible ballroom. LEED Silver Arlene Campbell, General Manager,<br />
(connected to Direct Energy Centre) Meeting Space: 25,000 sf Meeting Space: 30,000+ sf certification. (416) 263-3030;<br />
100 Princes’ Blvd., Exhibition Place 24 Breakout Rooms 20 Breakout Rooms acampbell@allstreamcentre.com.<br />
Toronto ON M6K 3C3 Completion Date: Fall 2009 Laura Purdy, Director of Sales<br />
www.allstreamcentre.com Phase: Construction more than & Marketing, (416) 263-3020;<br />
50% complete lpurdy@allstreamcentre.com.<br />
Saskatchawan/Regina<br />
Evraz Place Prime Exhibit Space: 270,000 sf Prime Exhibit Space: TBD Project will add a 278,000 sf multi- Mark Allan, President & CEO, (306) 781-9200;<br />
1700 Elphinstone St. Meeting Space: 40,000 sf Meeting Space: TBD purpose complex and renovate the mallan@evrazplace.com.<br />
Box 167 Completion Date: Late 2009 Queensbury Convention Centre. Neil Donnelly, VP Sales & Marketing,<br />
Regina, SK S4P 2Z6 Phase: Construction (306) 781-9200; ndonnelly@evrazplace.com.<br />
www.evrazplace.com<br />
MEXICO<br />
Guerrero/Acapulco<br />
Expo Imperial New Facility Prime Exhibit Space: 240,000 sf Located in the exclusive Seyed Rezvani, Managing<br />
Blvd. Barra Vieja esq. Blvd. de las Meeting Space: 113,000 sf Diamante Zone of Acapulco. Director, +52 (744) 4621 357;<br />
Naciones. 50 Breakout Rooms seyed.rezvani@mundoimperial.com.<br />
CP 39931, Acapulco Diamante, Gro<br />
Construction halted; new<br />
www.mundoimperial.com<br />
timetable to be determined<br />
Nuevo León/Monterrey<br />
Cintermex Prime Exhibit Space: 282,876 sf Prime Exhibit Space: 282,876 sf It has 17 years of experience. Juan Gabriel Tamez, Sales<br />
Av. Fundidora 501, Obrera Meeting Space: 85,035 sf Meeting Space: 110,868 sf Host to some of the most relevant Director, +52 (81) 8369 6915;<br />
CP 64010, Monterrey, N.L. 19 Breakout Rooms Completion Date: Spring 2009 shows in Mexico. jgtamez@cintermex.com.<br />
www.cintermex.com<br />
Missing Something?<br />
Who’s Who Among<br />
Independent <strong>Show</strong><br />
November ‘08 • $14.95 December ‘08 • $14.95 January ‘09 • $14.95 February ‘09 • $14.95<br />
Organizers • $129<br />
Have you misplaced an important issue of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine? Is a co-worker holding on to your copy?<br />
Want to restock your library? You can easily order back issues for $14.95 plus $5 shipping and handling.<br />
A quantity discount is also available for orders of 10 issues or more<br />
To place your order or request an order form, send a fax or e-mail to Nicole Burnes.<br />
E-mail: nburnes@tradeshowexecutive.com<br />
Tel: (760) 929-9604<br />
Order<br />
Today!<br />
46 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 47
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Whether you need a quick reminder of<br />
shows on the horizon or are studying<br />
the market for potential partnerships,<br />
co-locations or acquisitions, here is<br />
a list of 95 of the most important<br />
trade shows scheduled for May. Each<br />
show is listed by industry category and<br />
contains both a wide-angle and closeup<br />
view of the event, the organizer,<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Advertising & Marketing<br />
ACCM 2009<br />
Penton Media<br />
www.accmshow.com<br />
ZOOM Presents the Leading <strong>Show</strong>s<br />
Coming Up in May in North America<br />
By Vince Battaglia, managing editor of ZOOM & Nicole Burnes, assistant editor<br />
the site and projected size. For a list<br />
of shows coming up in the next 12<br />
months – searchable by each field<br />
– go to www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.<br />
com. To be considered for future<br />
editions of Zoom in print and online,<br />
email information on your show to<br />
vbattaglia@tradeshowexecutive.com<br />
and nburnes@tradeshowexecutive.com.<br />
Ed Berkowitz<br />
Director of Sales<br />
203-358-3702<br />
05/04/2009<br />
05/07/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
Vince Battaglia<br />
Nicole Burnes<br />
35,000 nsf<br />
200 Exhibitors<br />
3,500 Attendees<br />
Sponsored by<br />
Aerospace & Aviation<br />
Army Aviation Association<br />
of America - Annual<br />
AAAA<br />
www.quad-a.org<br />
Robert Lachowski<br />
Director of Advertising<br />
& Industry Affairs<br />
203-268-2450 x131<br />
05/03/2009<br />
05/06/2009<br />
Gaylord Opryland Resort<br />
& Convention Center<br />
Nashville, TN<br />
240,000 nsf<br />
300 Exhibitors<br />
7,000 Attendees<br />
Regional Airline Association - Annual<br />
RAA<br />
www.raa.org<br />
Agriculture & Farming<br />
Northeastern Forest Products<br />
Equipment Exposition<br />
Northeastern Loggers’ Association<br />
www.nefpexpo.net/<br />
John Rubsamen<br />
Convention & <strong>Trade</strong><br />
<strong>Show</strong> Manager<br />
202-367-1170<br />
Joseph Phaneuf<br />
<strong>Executive</strong> Director<br />
315-369-3078<br />
05/18/2009<br />
05/21/2009<br />
05/01/2009<br />
05/02/2009<br />
Calvin L. Rampton Salt<br />
Palace Convention Center<br />
Salt Lake City, UT<br />
Bass Park<br />
Bangor, ME<br />
32,000 nsf<br />
175 Exhibitors<br />
1,400 Attendees<br />
NSF Not Supplied<br />
250 Exhibitors<br />
6,000 Attendees<br />
Art, Music, Culture<br />
SURTEX<br />
GLM, a dmg world media business<br />
www.surtex.com<br />
Penny Sikalis<br />
<strong>Show</strong> Manager<br />
914-421-3297<br />
05/17/2009<br />
05/19/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
30,000 nsf<br />
350 Exhibitors<br />
6,000 Attendees<br />
Automotive, Trucking, Transportation<br />
National Private Truck Council - Annual Tom Moore<br />
NPTC<br />
VP, Education<br />
www.nptc.org/<br />
703-683-1300<br />
05/03/2009<br />
05/05/2009<br />
Nashville Convention Center<br />
Nashville, TN<br />
NSF Not Supplied<br />
135 Exhibitors<br />
900 Attendees<br />
Building & Construction<br />
K/BIS - Kitchen/Bath Industry <strong>Show</strong><br />
& Conference<br />
Nielsen Business Media<br />
www.kbis.com<br />
Brian Pagel<br />
VP, Kitchen & Bath Group<br />
770-291-5400<br />
05/01/2009<br />
05/03/2009<br />
Georgia World<br />
Congress Center<br />
Atlanta, GA<br />
574,095 nsf<br />
900 Exhibitors<br />
60,000 Attendees<br />
National Hardware <strong>Show</strong><br />
Reed Exhibitions<br />
www.nationalhardwareshow.com<br />
Ed Several<br />
Group VP<br />
203-840-4800<br />
05/05/2009<br />
05/07/2009<br />
Las Vegas Convention Center<br />
Las Vegas, NV<br />
700,000 nsf<br />
3,000 Exhibitors<br />
30,000 Attendees<br />
Southern California Plumbing,<br />
Heating, Cooling Industry <strong>Trade</strong> <strong>Show</strong><br />
PHCC Greater Los Angeles Area<br />
www.phccglaa.org/<br />
Eddie Edwards<br />
<strong>Trade</strong> <strong>Show</strong> Manager<br />
323-913-7340<br />
05/16/2009<br />
05/16/2009<br />
Long Beach<br />
Convention Center<br />
Long Beach, CA<br />
NSF Not Supplied<br />
150 Exhibitors<br />
4,000 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
Continued on page 50<br />
48 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
We never miss<br />
a shot<br />
As one of your most important business<br />
processes, your show registration should<br />
run smoothly, strengthen your relationship<br />
with your exhibitors and<br />
attendees, provide tracking<br />
information and rich data,<br />
and also help grow your<br />
show and its profits.<br />
With innovative<br />
custom solutions and legendary service,<br />
no one offers a registration and lead<br />
retrieval system at the level of SMART-reg<br />
International. No matter what registration<br />
system you use today, we know we can<br />
improve it with new technology, increased<br />
efficiencies and better service. Call or<br />
email me today to explore some new ideas.<br />
Arnie Roberts,<br />
President & CEO<br />
(888) 999-9169<br />
arnie@SMART-reg.com<br />
Providing Fail-Safe Registration and Lead Retrieval<br />
with Passionate Customer Service for over 24 Years<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 49
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Continued from page 48<br />
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Computers & Software Applications<br />
Americas’ SAP Users’<br />
Casey Allison<br />
Group - Annual<br />
<strong>Trade</strong> <strong>Show</strong><br />
SmithBucklin<br />
Senior Associate<br />
www.asugannualconference.com<br />
312-644-6610<br />
05/11/2009<br />
05/14/2009<br />
Orange County<br />
Convention Center<br />
Orlando, FL<br />
70,000 nsf<br />
220 Exhibitors<br />
12,000 Attendees<br />
Interop Las Vegas<br />
TechWeb<br />
www.interop.com<br />
Lenny Heymann<br />
General Manager<br />
415-947-6761<br />
05/17/2009<br />
05/21/2009<br />
Mandalay Bay<br />
Las Vegas, NV<br />
150,000 nsf<br />
500 Exhibitors<br />
17,500 Attendees<br />
IT Roadmap: Boston<br />
Network World, Inc.<br />
www.networkworld.com<br />
Dental<br />
American Academy of Pediatric<br />
Dentistry - Annual<br />
AAPD<br />
www.aapd.hawaiiconvention.com<br />
Debra Becker<br />
Director, Marketing<br />
& Audience Development<br />
800-643-4668<br />
Debra Gilbert<br />
Meetings Associate<br />
312-337-2169 x13<br />
05/16/2009<br />
05/16/2009<br />
05/21/2009<br />
05/24/2009<br />
John B. Hynes Veterans<br />
Memorial Convention Center<br />
Boston, MA<br />
Hawaii Convention Center<br />
Honolulu, HI<br />
NSF Not Supplied<br />
60 Exhibitors<br />
500 Attendees<br />
14,600 nsf<br />
130 Exhibitors<br />
4,800 Attendees<br />
American Association of<br />
Orthodontists - Annual<br />
AAO<br />
www.aaomembers.org<br />
Pam Hoffmann<br />
Sr. Meeting Manager<br />
314-993-1700<br />
05/01/2009<br />
05/05/2009<br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
NSF Not Supplied<br />
315 Exhibitors<br />
20,525 Attendees<br />
California Dental Association<br />
Presents in Anaheim<br />
CDA<br />
www.cda.org<br />
Debi Irwin<br />
Assistant VP of<br />
Scientific Sessions<br />
800-232-7645<br />
05/14/2009<br />
05/17/2009<br />
Anaheim Convention Center<br />
Anaheim, CA<br />
145,000 nsf<br />
650 Exhibitors<br />
27,000 Attendees<br />
Texas Dental Association - Annual<br />
TDA<br />
www.texasmeeting.com<br />
Paula Tait<br />
Exhibit Manager<br />
512-443-3675<br />
05/07/2009<br />
05/09/2009<br />
Henry B. Gonzales<br />
Convention Center<br />
San Antonio, TX<br />
50,000 nsf<br />
370 Exhibitors<br />
13,000 Attendees<br />
Education, Training, Science & Research<br />
American Association of Museums Robert Jonas<br />
Annual Meeting & Museum Expo Director of Corporate<br />
AAM<br />
Relations & Sponsors<br />
www.aam-us.org<br />
202-218-7708<br />
05/01/2009<br />
05/03/2009<br />
Pennsylvania<br />
Convention Center<br />
Philadelphia, PA<br />
40,900 nsf<br />
350 Exhibitors<br />
6,500 Attendees<br />
Biotechnology Industry Organization<br />
International Convention<br />
BIO<br />
www.bio2009.org<br />
Robbi Lycett<br />
VP, Conventions<br />
& Conferences<br />
202-962-9200<br />
05/18/2009<br />
05/21/2009<br />
Georgia World<br />
Congress Center<br />
Atlanta, GA<br />
195,000 nsf<br />
2,100 Exhibitors<br />
20,000 Attendees<br />
International Reading Association<br />
Annual Convention - North Central<br />
IRA<br />
www.reading.org<br />
Caroll Dunn<br />
Director of Professional<br />
Meetings & Conferences<br />
302-731-1600<br />
05/03/2009<br />
05/07/2009<br />
Minneapolis<br />
Convention Center<br />
Minneapolis, MN<br />
50,000 nsf<br />
500 Exhibitors<br />
8,000 Attendees<br />
Museum Store Association Retail<br />
Conference & Expo<br />
The Laurel Group<br />
www.museumdistrict.com<br />
Camille Cimino<br />
Expo Manager<br />
303-504-9223<br />
05/02/2009<br />
05/06/2009<br />
Phoenix Convention Center<br />
Phoenix, AZ<br />
42,500 nsf<br />
340 Exhibitors<br />
550 Attendees<br />
Electrical & Electronics<br />
Del Mar Electronics <strong>Show</strong><br />
Del Mar <strong>Trade</strong> <strong>Show</strong>s<br />
www.vts.com/<br />
Julie Paulson<br />
President/Operations Manager<br />
858-459-1682<br />
05/06/2009<br />
05/07/2009<br />
Del Mar Fairgrounds<br />
San Diego, CA<br />
NSF Not Supplied<br />
400 Exhibitors<br />
4,000 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
50 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Visit www.SMART-reg.com<br />
or call (888) 999-9169<br />
We Serve as an<br />
Extension of Your Team<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Electrical & Electronics (continued)<br />
KioskCom Self Service Expo<br />
Lawrence Dvorchik<br />
& The Digital Signage <strong>Show</strong><br />
General Manager<br />
JD Events<br />
203-371-6322<br />
www.kioskcom.com<br />
Education, Training, Science & Research<br />
05/06/2009<br />
05/07/2009<br />
Mandalay Bay<br />
Las Vegas, NV<br />
NSF Not Supplied<br />
200 Exhibitors<br />
3,000 Attendees<br />
National Electrical Wire Processing<br />
Technology Expo<br />
Expo Productions, Inc.<br />
www.electricalwireshow.com<br />
Cheryl Luck<br />
Sales Manager<br />
262-367-5500<br />
05/20/2009<br />
05/21/2009<br />
Midwest Airlines Center<br />
Milwaukee, WI<br />
27,000 nsf<br />
120 Exhibitors<br />
1,600 Attendees<br />
Financial, Insurance & Legal Services<br />
ACORD LOMA Insurance<br />
Ann Purr<br />
Systems Forum<br />
VP, Information Management<br />
LOMA<br />
770-951-1770<br />
www.acordlomaforum.org<br />
05/17/2009<br />
05/19/2009<br />
Walt Disney World Swan<br />
& Dolphin Resort<br />
Orlando, FL<br />
80,000 nsf<br />
200 Exhibitors<br />
2,300 Attendees<br />
Association of Legal<br />
Administrators - Annual<br />
ALA<br />
www.alanet.org/conf/2009/index.html<br />
Karen Cioni<br />
Manager, Exhibits<br />
& Sponsorships<br />
847-267-1374<br />
05/18/2009<br />
05/21/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
30,000 nsf<br />
225 Exhibitors<br />
1,600 Attendees<br />
CTST: The Americas<br />
SourceMedia Conferences & Events<br />
www.sourcemediaconferences.com/<br />
Nicoal Crawford<br />
Director of Operations<br />
212-803-6090<br />
05/04/2009<br />
05/07/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
30,000 nsf<br />
125 Exhibitors<br />
2,500 Attendees<br />
Florida Accounting & Business Expo<br />
Florida Institute of CPAs<br />
www.ficpa.org/<br />
Drew Miller<br />
Marketing Manager<br />
850-224-2727<br />
05/27/2009<br />
05/29/2009<br />
Gaylord Palms Resort<br />
& Convention Center<br />
Orlando, FL<br />
15,000 nsf<br />
Exhibitors Not Supplied<br />
1,000 Attendees<br />
The Money <strong>Show</strong> - Las Vegas<br />
Investment Seminars, Inc.<br />
www.lasvegasmoneyshow.com/<br />
Aaron West<br />
SVP, Marketing<br />
800-226-0323<br />
05/11/2009<br />
05/14/2009<br />
Mandalay Bay<br />
Las Vegas, NV<br />
NSF Not Supplied<br />
200 Exhibitors<br />
8,000 Attendees<br />
New Jersey Accounting, Business<br />
& Technology <strong>Show</strong><br />
Flagg Management, Inc.<br />
www.flaggmgmt.com/<br />
Russell Flagg<br />
President<br />
212-286-0333<br />
05/06/2009<br />
05/07/2009<br />
Meadowlands<br />
Exposition Center<br />
Secaucus, NJ<br />
15,000 nsf<br />
110 Exhibitors<br />
1,400 Attendees<br />
Texas Bankers Association - Annual<br />
TBA<br />
www.texasbankers.com/<br />
Peyton Taylor<br />
Director of Conventions<br />
512-472-8388<br />
05/13/2009<br />
05/15/2009<br />
Henry B. Gonzales<br />
Convention Center<br />
San Antonio, TX<br />
10,000 nsf<br />
100 Exhibitors<br />
900 Attendees<br />
Food & Beverage<br />
All Candy Expo<br />
National Confectioners Association<br />
www.allcandyexpo.com<br />
Theresa Anthony<br />
Sr. Dir. of Expo & Membership<br />
703-790-5750<br />
05/19/2009<br />
05/21/2009<br />
McCormick Place<br />
Chicago, IL<br />
127,000 nsf<br />
450 Exhibitors<br />
15,000 Attendees<br />
Colorado Restaurant<br />
Association WestEx<br />
Industrial Expositions, Inc.<br />
www.coloradorestaurant.com<br />
Linda Card<br />
VP & General Manager<br />
303-892-6800 x24<br />
05/12/2009<br />
05/12/2009<br />
Denver Merchandise Mart<br />
Denver, CO<br />
NSF Not Supplied<br />
400 Exhibitors<br />
8,000 Attendees<br />
National Restaurant Association<br />
Restaurant, Hotel-Motel <strong>Show</strong><br />
NRA<br />
www.restaurant.org<br />
Mary Pat Heffman<br />
<strong>Executive</strong> VP of Conventions<br />
312-853-2525<br />
05/16/2009<br />
05/19/2009<br />
McCormick Place<br />
Chicago, IL<br />
622,011 nsf<br />
2,229 Exhibitors<br />
72,000 Attendees<br />
World Tea Expo<br />
World Tea Expo<br />
www.worldteaexpo.com<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
Kimberly Jage<br />
VP, Sales & Marketing<br />
702-253-1893<br />
05/02/2009<br />
05/04/2009<br />
Mandalay Bay<br />
Las Vegas, NV<br />
35,000 nsf<br />
350 Exhibitors<br />
5,000 Attendees<br />
Continued on page 52<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 51
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Continued from page 51<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Government & Military<br />
DoDIIS Worldwide Conference<br />
National Conference Services, Inc.<br />
www.ncsi.com/<br />
Ashley Altamirano<br />
Convention Services Manager<br />
888-603-8899<br />
05/17/2009<br />
05/21/2009<br />
Orlando World<br />
Center Marriott<br />
105,000 nsf<br />
310 Exhibitors<br />
2,300 Attendees<br />
Environment, Energy &<br />
Sustainability Symposium<br />
National Defense Industrial Association<br />
www.exhibits.ndia.org<br />
Dennis Tharp<br />
Exhibits Manager<br />
703-247-2584<br />
05/04/2009<br />
05/07/2009<br />
Orlando, FL<br />
Colorado Convention Center<br />
Denver, CO<br />
16,000 nsf<br />
160 Exhibitors<br />
1,600 Attendees<br />
Homeland Security S&T<br />
Stakeholders Conference East<br />
National Defense Industrial Association<br />
www.exhibits.ndia.org<br />
Carris Britton<br />
Exhibits Manager<br />
703-247-2573<br />
05/19/2009<br />
05/21/2009<br />
Ronald Reagan Building &<br />
International <strong>Trade</strong> Center<br />
Washington, DC<br />
5,500 nsf<br />
45 Exhibitors<br />
569 Attendees<br />
National Postal Forum<br />
The National Postal Forum<br />
www.npf.org/<br />
Mary Guthrie<br />
Dir. of Marketing & Exhibits<br />
703-293-2313<br />
05/17/2009<br />
05/20/2009<br />
Walter E. Washington<br />
Convention Center<br />
Washington, DC<br />
55,000 nsf<br />
150 Exhibitors<br />
6,500 Attendees<br />
Public Risk Management<br />
Association - Annual<br />
PRIMA<br />
www.primacentral.org<br />
Catherine Pawlowicz<br />
Manager, Meetings<br />
& Conferences<br />
703-528-7701<br />
05/31/2009<br />
06/03/2009<br />
Hilton Anatole<br />
Dallas, TX<br />
NSF Not Supplied<br />
150 Exhibitors<br />
1,500 Attendees<br />
Statewide Training<br />
and Resource Exposition<br />
Commonwealth of Massachusetts<br />
www.mass.gov<br />
Bill Funk<br />
Director of Purchasing/<br />
Event Coordinator<br />
617-720-3329<br />
05/21/2009<br />
05/21/2009<br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
35,000 nsf<br />
325 Exhibitors<br />
2,000 Attendees<br />
Vermont Business & Industry Expo<br />
Vermont Chamber of Commerce<br />
www.vtexpo.com/<br />
Antonia Opitz<br />
Director of Events<br />
802-223-3443<br />
05/20/2009<br />
05/21/2009<br />
Sheraton Burlington<br />
Hotel & Conference Center<br />
Burlington, VT<br />
NSF Not Supplied<br />
200 Exhibitors<br />
3,000 Attendees<br />
Home Furnishings, Interior Design, LandscapinG<br />
International Contemporary<br />
Phil Robinson<br />
Furniture Fair<br />
<strong>Show</strong> Manager<br />
GLM, a dmg world media business 914-421-3215<br />
www.icff.com<br />
05/16/2009<br />
05/19/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
140,000 nsf<br />
650 Exhibitors<br />
25,000 Attendees<br />
Jewelry<br />
International Jewelry Fair/General<br />
Merchandise <strong>Show</strong><br />
Helen Brett Enterprises<br />
www.gift2jewelry.com/<br />
Dave Harrington<br />
<strong>Show</strong> Manager<br />
630-241-9865<br />
05/16/2009<br />
05/19/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
68,000 nsf<br />
370 Exhibitors<br />
24,000 Attendees<br />
JCK Las Vegas<br />
Reed Exhibitions<br />
www.jcklasvegasshow.com/<br />
Dave Bonaparte<br />
Group VP<br />
203-840-4800<br />
05/30/2009<br />
06/02/2009<br />
Sands Expo<br />
& Convention Center<br />
Las Vegas, NV<br />
604,000 nsf<br />
3,000 Exhibitors<br />
20,000 Attendees<br />
Management, Human Resources, Networking<br />
American Payroll<br />
Yolanda Ramirez<br />
Association - Annual<br />
Exhibits Manager<br />
APA<br />
210-226-4600<br />
www.americanpayroll.org/<br />
05/19/2009<br />
05/23/2009<br />
Long Beach<br />
Convention Center<br />
Long Beach, CA<br />
50,000 nsf<br />
150 Exhibitors<br />
2,000 Attendees<br />
International <strong>Trade</strong>mark<br />
Association - Annual<br />
International <strong>Trade</strong>mark Association<br />
www.inta.org/<br />
Tricia Simpson<br />
Manager, Meetings<br />
& Conventions<br />
212-642-1723<br />
05/16/2009<br />
05/20/2009<br />
Washington State Convention<br />
& <strong>Trade</strong> Center<br />
Seattle, WA<br />
NSF Not Supplied<br />
80 Exhibitors<br />
8,500 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
52 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Flexibility to Handle Your<br />
Unique Requirements<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Management, Human Resources, Networking (continued)<br />
Los Angeles Black Business Expo Harold Hambrick<br />
South Los Angeles Multi-Services, Inc. <strong>Executive</strong> Director<br />
www.blackbusinessexpo.com/<br />
323-290-4743<br />
Education, Training, Science & Research<br />
New York HR Week<br />
LRP Publications<br />
www.nyhrweek.com/<br />
Nancy Sommar<br />
<strong>Trade</strong> <strong>Show</strong> Manager<br />
215-784-0910 x6231<br />
05/01/2009<br />
05/03/2009<br />
05/05/2009<br />
05/06/2009<br />
Los Angeles<br />
Convention Center<br />
Los Angeles, CA<br />
Hilton New York<br />
New York, NY<br />
40,000 nsf<br />
400 Exhibitors<br />
45,000 Attendees<br />
12,500 nsf<br />
100 Exhibitors<br />
1,500 Attendees<br />
ProjectWorld & Business<br />
Analyst World<br />
Diversified Business Communications<br />
www.projectworldcanada.com<br />
Amy Ruddell<br />
Group Event Director<br />
905-948-0470 x236<br />
05/10/2009<br />
05/15/2009<br />
Metro Toronto<br />
Convention Centre<br />
Toronto, ON<br />
NSF Not Supplied<br />
70 Exhibitors<br />
3,500 Attendees<br />
Manufacturing & Packaging<br />
American Industrial Hygiene<br />
Caroline Lacey<br />
Association - Annual<br />
Exhibits Manager<br />
AIHA<br />
703-849-8888<br />
www.aiha.org/<br />
05/30/2009<br />
06/04/2009<br />
Metro Toronto<br />
Convention Centre<br />
Toronto, ON<br />
77,500 nsf<br />
300 Exhibitors<br />
5,000 Attendees<br />
Design-2-Part <strong>Show</strong> - Santa Clara<br />
Job Shop <strong>Show</strong>s Inc.<br />
www.designtopartshows.com<br />
Jeff Griffin<br />
Director of Sales<br />
203-758-6663<br />
05/20/2009<br />
05/21/2009<br />
Santa Clara<br />
Convention Center<br />
Santa Clara, CA<br />
20,000 nsf<br />
200 Exhibitors<br />
2,000 Attendees<br />
Design-2-Part <strong>Show</strong> - Schaumburg<br />
Job Shop <strong>Show</strong>s Inc.<br />
www.designtopartshows.com<br />
Jeff Griffin<br />
Director of Sales<br />
203-758-6663<br />
05/05/2009<br />
05/06/2009<br />
Renaissance Schaumburg<br />
Hotel & Convention Center<br />
Schaumburg, IL<br />
20,000 nsf<br />
200 Exhibitors<br />
2,000 Attendees<br />
EASTEC<br />
Society of Manufacturing Engineers<br />
www.sme.org<br />
David Morton<br />
Sr. <strong>Show</strong> Manager<br />
313-425-3000<br />
05/19/2009<br />
05/21/2009<br />
Eastern States<br />
Exposition Grounds<br />
Springfield, MA<br />
150,000 nsf<br />
550 Exhibitors<br />
12,000 Attendees<br />
Institute for Supply<br />
Management - Annual<br />
ISM<br />
www.ism.ws<br />
Terry Pizzano<br />
Meeting Planner<br />
800-888-6276 x3012<br />
05/03/2009<br />
05/06/2009<br />
Charlotte Convention Center<br />
Charlotte, NC<br />
NSF Not Supplied<br />
150 Exhibitors<br />
2,500 Attendees<br />
The Iron & Steel Technology<br />
Conference & Exposition<br />
Association for Iron & Steel Technology<br />
www.aist.org<br />
Geraldine Kane<br />
Advertising & Expo<br />
Manager<br />
724-776-6040 x639<br />
05/04/2009<br />
05/07/2009<br />
America’s Center<br />
Convention Complex<br />
St. Louis, MO<br />
62,000 nsf<br />
360 Exhibitors<br />
5,000 Attendees<br />
Northwest Facilities Expo<br />
Cygnus Expositions<br />
www.facilitiesexpo.com/<br />
Lisa Nagle<br />
Western Region <strong>Show</strong> Dir.<br />
408-935-9048<br />
05/05/2009<br />
05/07/2009<br />
Oregon Convention Center<br />
Portland, OR<br />
NSF Not Supplied<br />
100 Exhibitors<br />
1,000 Attendees<br />
PACKEX Toronto<br />
PAC-Exhibition<br />
www.packextoronto.com/<br />
Thierry Quagliata<br />
Expo Manager<br />
416-490-7860<br />
05/05/2009<br />
05/07/2009<br />
International Centre<br />
Mississauga, ON<br />
NSF Not Supplied<br />
300 Exhibitors<br />
8,000 Attendees<br />
RAPID Conference & Exhibition<br />
Society of Manufacturing Engineers<br />
www.sme.org<br />
Gary Mikola<br />
Business Dev. Manager<br />
313-425-3000<br />
05/12/2009<br />
05/14/2009<br />
Renaissance Schaumburg<br />
Hotel & Convention Center<br />
Schaumburg, IL<br />
16,000 nsf<br />
100 Exhibitors<br />
1,800 Attendees<br />
SAMPE - Baltimore<br />
Society for the Advancement of<br />
Material & Process Engineering<br />
www.sampe.org<br />
Rosemary Loggia<br />
Exhibit Manager<br />
626-331-0616<br />
05/18/2009<br />
05/21/2009<br />
Baltimore Convention Center<br />
Baltimore, MD<br />
NSF Not Supplied<br />
275 Exhibitors<br />
6,000 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
Continued on page 54<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 53
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Continued from page 53<br />
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Manufacturing & Packaging (continued)<br />
Southern California Facilities Expo Lisa Nagle<br />
Cygnus Expositions<br />
Western Region <strong>Show</strong> Dir.<br />
www.facilitiesexpo.com/<br />
408-935-9048<br />
05/13/2009<br />
05/14/2009<br />
Anaheim Convention Center<br />
Anaheim, CA<br />
NSF Not Supplied<br />
175 Exhibitors<br />
1,000 Attendees<br />
SPIE OptiFab<br />
SPIE<br />
www.spie.org<br />
Roberta Heart<br />
Exhibits Department Manager<br />
360-676-3290<br />
05/11/2009<br />
05/14/2009<br />
Rochester Riverside<br />
Convention Center<br />
Rochester, NY<br />
17,500 nsf<br />
175 Exhibitors<br />
1,800 Attendees<br />
The Supply Side<br />
GLM, a dmg world media business<br />
www.thesupplyside.com<br />
Kelly Bristol<br />
<strong>Show</strong> Manager<br />
914-421-3228<br />
05/19/2009<br />
05/20/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
8,000 nsf<br />
100 Exhibitors<br />
2,200 Attendees<br />
Medical & HealthCare Products<br />
AACN National Teaching Institute Randy Bauler<br />
& Critical Care Exposition<br />
Corporate Relations<br />
American Association of<br />
& Exhibits Director<br />
Critical Care Nurses<br />
949-362-2000 x366<br />
www.web.aacn.org<br />
05/16/2009<br />
05/21/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
120,000 nsf<br />
500 Exhibitors<br />
8,000 Attendees<br />
Abilities Expo - Southern California<br />
Abilities Expo<br />
www.abilitiesexpo.com/<br />
David Korse<br />
CEO<br />
310-450-8831 x130<br />
05/29/2009<br />
05/31/2009<br />
Anaheim Convention Center<br />
Anaheim, CA<br />
35,000 nsf<br />
150 Exhibitors<br />
7,000 Attendees<br />
American Academy of<br />
Physician Assistants - Annual<br />
AAPA<br />
www.aapa.org<br />
Amy Phillips<br />
VP, Meetings<br />
& Corp. Relations<br />
703-836-2272<br />
05/23/2009<br />
05/28/2009<br />
San Diego<br />
Convention Center<br />
San Diego, CA<br />
50,000 nsf<br />
250 Exhibitors<br />
8,500 Attendees<br />
American Association of Clinical<br />
Endocrinologists - Annual<br />
AACE<br />
www.aace.com/<br />
Tina Kisner<br />
Director of Meeting<br />
& Event Services<br />
904-353-7878<br />
05/13/2009<br />
05/15/2009<br />
George R. Brown<br />
Convention Center<br />
Houston, TX<br />
NSF Not Supplied<br />
75 Exhibitors<br />
1,500 Attendees<br />
American College Health<br />
Association - Annual<br />
ACHA<br />
www.acha.org<br />
Susan Ainsworth<br />
Director of Member<br />
Programs & Services<br />
410-859-1500<br />
05/26/2009<br />
05/30/2009<br />
San Francisco Marriott<br />
San Francisco, CA<br />
25,000 nsf<br />
100 Exhibitors<br />
1,800 Attendees<br />
American College of Obstetricians<br />
& Gynecologists - Annual<br />
ACOG<br />
www.acog.org<br />
Victor Robinson<br />
Director of Meetings<br />
& Exhibits<br />
202-638-5577<br />
05/02/2009<br />
05/06/2009<br />
McCormick Place<br />
Chicago, IL<br />
NSF Not Supplied<br />
350 Exhibitors<br />
13,000 Attendees<br />
American Pain Society - Annual<br />
American Pain Society<br />
www.ampainsoc.org<br />
Patrick Filippelli<br />
National Sales Manager<br />
847-375-4715<br />
05/07/2009<br />
05/09/2009<br />
San Diego<br />
Convention Center<br />
San Diego, CA<br />
20,000 nsf<br />
100 Exhibitors<br />
1,800 Attendees<br />
American Psychiatric<br />
Association - Annual<br />
Exposition Management, Inc.<br />
www.psych.org/<br />
K Klipsch<br />
Exhibits Manager<br />
314-994-9640<br />
05/16/2009<br />
05/21/2009<br />
Moscone Center<br />
San Francisco, CA<br />
750,000 nsf<br />
250 Exhibitors<br />
18,380 Attendees<br />
American Society for Aesthetic<br />
Plastic Surgery - Annual<br />
ASAPS<br />
www.surgery.org<br />
Linda Stanton<br />
Exhibit Manager<br />
562-799-2356<br />
05/02/2009<br />
05/07/2009<br />
Mandalay Bay<br />
Las Vegas, NV<br />
36,200 nsf<br />
200 Exhibitors<br />
2,200 Attendees<br />
American Society for<br />
Microbiology - General Meeting<br />
ASM<br />
www.gm.asm.org/<br />
Carrie Morin<br />
Exhibits Manager<br />
202-737-3600<br />
05/17/2009<br />
05/21/2009<br />
Pennsylvania<br />
Convention Center<br />
Philadelphia, PA<br />
50,000 nsf<br />
275 Exhibitors<br />
10,000 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
54 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Visit www.SMART-reg.com or call<br />
(888) 999-9169<br />
We never<br />
miss a shot<br />
Providing Fail-Safe Registration and Lead Retrieval with<br />
Passionate Customer Service for over 24 Years<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Medical & HealthCare Products (continued)<br />
American Society of Colon<br />
Dianne Kubis<br />
and Rectal Surgeons - Annual<br />
Exhibit Manager<br />
ASCRS<br />
847-290-9184<br />
www.fascrs.org/<br />
Education, Training, Science & Research<br />
05/02/2009<br />
05/06/2009<br />
The Westin<br />
Diplomat Hotel<br />
Hollywood, FL<br />
25,000 nsf<br />
95 Exhibitors<br />
1,200 Attendees<br />
American Thoracic<br />
Society - Annual<br />
Talley Management Group<br />
www.thoracic.org<br />
Stacey Blackshaw<br />
Associate Director,<br />
Meetings & Events<br />
856-423-7222 x230<br />
05/15/2009<br />
05/20/2009<br />
San Diego<br />
Convention Center<br />
San Diego, CA<br />
52,000 nsf<br />
175 Exhibitors<br />
15,000 Attendees<br />
Diabetes EXPO - Phoenix<br />
American Diabetes Association<br />
www.diabetes.org/<br />
Mary Mendola<br />
Market Manager<br />
602-861-4731 x7098<br />
05/02/2009<br />
05/02/2009<br />
Phoenix Convention Center<br />
Phoenix, AZ<br />
NSF Not Supplied<br />
100 Exhibitors<br />
8,000 Attendees<br />
Focus On Respiratory Care<br />
& Sleep Medicine Conference<br />
FOCUS Publications, Inc.<br />
www.foocus.com/<br />
Robert Miglino<br />
Conference Chairman<br />
845-876-2936<br />
05/14/2009<br />
05/16/2009<br />
Disney’s Coronado<br />
Springs Resort<br />
Orlando, FL<br />
NSF Not Supplied<br />
180 Exhibitors<br />
3,000 Attendees<br />
Heart Rhythm Society - Annual<br />
A. Fassano & Company<br />
www.hrsonline.org<br />
Warren Plank<br />
Event Contact<br />
856-232-2322<br />
05/13/2009<br />
05/16/2009<br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
NSF Not Supplied<br />
200 Exhibitors<br />
9,500 Attendees<br />
Ohio Health Care<br />
Association - Annual<br />
OHCA<br />
www.conv.ohca.org/<br />
Cindy Lee<br />
Membership Director<br />
614-540-1331<br />
05/04/2009<br />
05/07/2009<br />
Columbus Convention Center<br />
Columbus, OH<br />
118,000 nsf<br />
300 Exhibitors<br />
3,200 Attendees<br />
Primary Care Today<br />
Diversified Business<br />
Communications Canada<br />
www.primarycaretoday.ca/<br />
Glen Chiasson<br />
Conference Director<br />
905-948-0470<br />
05/07/2009<br />
05/09/2009<br />
International Centre<br />
Toronto, ON<br />
22,000 nsf<br />
170 Exhibitors<br />
1,800 Attendees<br />
Police, Fire, Security & Emergency Services<br />
Border Security Expo<br />
Peter Cappiello<br />
E.J. Krause & Associates, Inc.<br />
Co-Director, BSE<br />
www.bordersecurityexpo.com/<br />
301-493-5500 x3388<br />
05/13/2009<br />
05/14/2009<br />
Phoenix Convention Center<br />
Phoenix, AZ<br />
10,000 nsf<br />
100 Exhibitors<br />
1,000 Attendees<br />
Printing, Graphics, Photography, Publishing<br />
BookExpo America<br />
Lance Fensterman<br />
Reed Exhibitions<br />
Industry VP<br />
www.bookexpoamerica.com<br />
203-840-4800<br />
05/28/2009<br />
05/31/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
255,263 nsf<br />
1,568 Exhibitors<br />
9,509 Attendees<br />
LIGHTFAIR International<br />
<strong>Trade</strong> <strong>Show</strong> & Conference<br />
AmericasMart Atlanta<br />
www.lightfair.com<br />
Rochelle Burt<br />
Managing Director<br />
404-220-2200<br />
05/05/2009<br />
05/07/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
170,000 nsf<br />
500 Exhibitors<br />
21,000 Attendees<br />
National Stationery <strong>Show</strong><br />
GLM, a dmg world media business<br />
www.nationalstationeryshow.com<br />
Patti Stracher<br />
<strong>Show</strong> Manager<br />
914-421-3394<br />
05/17/2009<br />
05/20/2009<br />
Jacob K. Javits<br />
Convention Center<br />
New York, NY<br />
210,000 nsf<br />
1,100 Exhibitors<br />
14,000 Attendees<br />
Sign Business & Digital<br />
Graphics <strong>Show</strong> - Indianapolis<br />
NBM <strong>Show</strong>s<br />
www.nbmshows.com<br />
Laurie Thiel<br />
Event Manager<br />
321-454-3077<br />
05/28/2009<br />
05/30/2009<br />
Indiana Convention Center<br />
Indianapolis, IN<br />
65,000 nsf<br />
500 Exhibitors<br />
11,000 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
Continued on page 56<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 55
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
Continued from page 55<br />
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Always Ten Steps Ahead<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Real Estate, Business Opportunities, Land Development<br />
Atlanta Franchise & Financing Expo<br />
MFV Expositions<br />
www.localfranchiseshow.com/<br />
Rick Brunsman<br />
Sales Manager<br />
407-310-4168<br />
05/02/2009<br />
05/03/2009<br />
Cobb Galleria Centre<br />
Atlanta, GA<br />
NSF Not Supplied<br />
100 Exhibitors<br />
5,000 Attendees<br />
Houston Apartment Association<br />
Conference & Expo<br />
HAA<br />
www.haaonline.org/<br />
Cara Johnson<br />
Assistant VP<br />
281-933-2224<br />
05/20/2009<br />
05/20/2009<br />
Reliant Center<br />
Houston, TX<br />
NSF Not Supplied<br />
250 Exhibitors<br />
2,000 Attendees<br />
RECON - The Global Retail Real<br />
Estate Convention<br />
International Council<br />
of Shopping Centers<br />
www.icsc.org<br />
Phylis Peterson<br />
Director, Leasing Mall<br />
& Deal Making<br />
646-728-3800<br />
05/17/2009<br />
05/20/2009<br />
Las Vegas<br />
Convention Center<br />
Las Vegas, NV<br />
976,000 nsf<br />
1,200 Exhibitors<br />
35,000 Attendees<br />
Retail Distribution<br />
Tobacco Plus Expo<br />
Reuter Exposition Services<br />
www.tobaccoplusexpo.com<br />
Susan Reuter<br />
President<br />
203-483-5774<br />
05/06/2009<br />
05/07/2009<br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
50,000 nsf<br />
175 Exhibitors<br />
2,000 Attendees<br />
Sporting goods & Recreation<br />
Club Industry East<br />
Zari Stahl<br />
Penton Media<br />
Group <strong>Show</strong> Director<br />
www.east.clubindustryshow.com/<br />
215-489-9556<br />
05/28/2009<br />
05/30/2009<br />
Boston Convention<br />
& Exhibition Center<br />
Boston, MA<br />
27,500 nsf<br />
125 Exhibitors<br />
2,500 Attendees<br />
National Rifle<br />
Association - Annual<br />
NRA<br />
www.nraam.org/<br />
Jeffrey Poole<br />
Director, Membership<br />
Programs<br />
800-672-3888<br />
05/15/2009<br />
05/17/2009<br />
Phoenix Convention Center<br />
Phoenix, AZ<br />
130,000 nsf<br />
450 Exhibitors<br />
50,000 Attendees<br />
Toys, hobbies, gifts<br />
National Art Materials <strong>Trade</strong><br />
Association - Annual<br />
NAMTA<br />
www.namta.org<br />
Rick Munisteri<br />
Director of Meetings<br />
& Convention<br />
704-892-6244<br />
05/07/2009<br />
05/09/2009<br />
Kentucky International<br />
Convention Center<br />
Louisville, KY<br />
41,500 nsf<br />
195 Exhibitors<br />
1,800 Attendees<br />
Water, Energy, Power<br />
Electric Power Conference<br />
& Exhibition<br />
<strong>Trade</strong>Fair Group<br />
www.electricpowerexpo.com<br />
Hunter Jones<br />
<strong>Show</strong> Director<br />
832-242-1969 x308<br />
05/12/2009<br />
05/14/2009<br />
Donald E. Stephens<br />
Convention Center<br />
Rosemont, IL<br />
80,000 nsf<br />
500 Exhibitors<br />
5,500 Attendees<br />
National Association of<br />
Oil Heating Service<br />
Managers - Annual<br />
NAOHSM<br />
www.naohsm.org<br />
Judy Garber<br />
<strong>Executive</strong> Director<br />
888-552-0900<br />
05/17/2009<br />
05/21/2009<br />
Hershey Lodge<br />
& Convention Center<br />
Hershey, PA<br />
30,000 nsf<br />
200 Exhibitors<br />
4,000 Attendees<br />
Offshore Technology Conference<br />
Society of<br />
Petroleum Engineers<br />
www.otcnet.org<br />
Sally Goldesberry<br />
Director of Meetings<br />
& Exhibits<br />
972-952-9393<br />
05/04/2009<br />
05/07/2009<br />
Reliant Center<br />
Houston, TX<br />
566,640 nsf<br />
2,500 Exhibitors<br />
70,000 Attendees<br />
World Aquaculture<br />
Society - Annual<br />
WAS<br />
www.was.org<br />
John Cooksey<br />
Director of Conferences<br />
760-751-5005<br />
05/25/2009<br />
05/29/2009<br />
World <strong>Trade</strong> Center<br />
Veracruz, Mexico<br />
45,000 nsf<br />
250 Exhibitors<br />
4,500 Attendees<br />
© 2009, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, Carlsbad, CA (760) 929-9604.<br />
56 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Industry Events<br />
12 9<br />
By Nicole Burnes, assistant editor April 2009<br />
Sunday Monday Tuesday Wednesday Thursday friday saturday<br />
1 2 3<br />
4<br />
Hospitality Sales<br />
& Marketing<br />
International (HSMAI)<br />
Affordable Meetings<br />
Mid-America<br />
April 1-2, 2009<br />
Navy Pier, Chicago, IL<br />
Washington, DC<br />
5<br />
Association of<br />
Corporate Travel<br />
<strong>Executive</strong>s (ACTE)<br />
Global Education<br />
Conference<br />
April 5-7, 2009<br />
Marriott Wardman<br />
Park Hotel,<br />
Washington, DC<br />
LaBarre<br />
6<br />
New England Meetings<br />
Industry<br />
Conference &<br />
Exposition<br />
April 5-7, 2009<br />
Seaport Hotel & Seaport<br />
World <strong>Trade</strong> Center,<br />
Boston, MA<br />
Boston, MA<br />
13<br />
Aaron<br />
7 8<br />
14<br />
Patronski<br />
15<br />
Professional<br />
Convention<br />
Management<br />
Association (PCMA)<br />
Education Foundation<br />
Dinner<br />
April 15, 2009<br />
Hilton Washington,<br />
Washington, DC<br />
Canadian Society of<br />
Association <strong>Executive</strong>s<br />
(CSAE) Brand Building<br />
Workshop<br />
April 15-16, 2009<br />
Toronto Marriott Bloor<br />
Yorkville Hotel,<br />
Toronto, ON<br />
19 20<br />
21 22<br />
23<br />
9 10 11<br />
Chicago, IL<br />
16 17<br />
American Society of<br />
Association <strong>Executive</strong>s<br />
(ASAE) & The Center<br />
for Association<br />
Leadership Springtime<br />
Expo 2009<br />
April 16, 2009<br />
Walter E. Washington<br />
Convention Center,<br />
Washington, DC<br />
24<br />
18<br />
Washington, DC<br />
25<br />
Washington, DC<br />
Toronto, Ontario<br />
26 27 28<br />
29<br />
30<br />
More Details<br />
Hospitality Sales & Marketing<br />
International (HSMAI) Affordable<br />
Meetings Mid-America<br />
April 1-2, 2009<br />
Navy Pier, Chicago, IL<br />
www.affordablemeetings.com<br />
Event Management: John Spargo &<br />
Associates, Inc., (703) 631-6200<br />
Association of Corporate Travel<br />
<strong>Executive</strong>s (ACTE) Global Education<br />
Conference<br />
April 5-7, 2009<br />
Marriott Wardman Park Hotel,<br />
Washington, DC<br />
www.acte.org<br />
Event Management: ACTE, (703) 683-5322<br />
New England Meetings Industry<br />
Conference & Exposition<br />
April 5-7, 2009<br />
Seaport Hotel & Seaport World <strong>Trade</strong> Center,<br />
Boston, MA<br />
www.mpine.org<br />
Event Management: MPI New England<br />
Chapter, (860) 586-7572<br />
Professional Convention Management<br />
Association (PCMA) Education<br />
Foundation Dinner<br />
April 15, 2009<br />
Hilton Washington, Washington, DC<br />
www.pcma.org<br />
Event Management: PCMA, (312) 423-7262<br />
Canadian Society of Association<br />
<strong>Executive</strong>s (CSAE) Brand Building<br />
Workshop<br />
April 15-16, 2009<br />
Toronto Marriott Bloor Yorkville Hotel, Toronto, ON<br />
www.csae.com<br />
Event Management: CSAE, (416) 363-3555<br />
American Society of Association<br />
<strong>Executive</strong>s (ASAE) & The Center for<br />
Association Leadership Springtime<br />
Expo 2009<br />
April 16, 2009<br />
Walter E. Washington Convention Center,<br />
Washington, DC<br />
www.springtimeexpo.com<br />
Event Management: ASAE & The Center,<br />
(202) 371-0940<br />
Who’s Where<br />
n Richard Aaron, president of BizBash Media, will present<br />
“Breakthrough Concepts Changing the World of Meetings<br />
and Events for 2009” at HSMAI’s Affordable Meetings<br />
Mid-America Wednesday, April 1.<br />
n Polly LaBarre, innovation correspondent for CNN, will<br />
present the keynote presentation at the ACTE Global<br />
Education Conference on Monday, April 6.<br />
n John Patronski, executive vice president for GES<br />
Exposition Services, will be one of three honorees at the<br />
PCMA Education Foundation Dinner Wednesday, April 15<br />
in Washington, DC<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 57
People<br />
Skip Farber<br />
Skip Farber and his son, Jason<br />
Farber, launched a new investment<br />
firm. Carlin Capital Partners will seek<br />
out opportunities in small and micromarket<br />
companies.<br />
Skip Farber spent<br />
more than 30 years<br />
in the trade show<br />
industry and led<br />
the privatization of<br />
The WSA <strong>Show</strong> and<br />
the sale of WSA<br />
Holdings, LLC to<br />
ENK International<br />
last year. He was most<br />
Jason Farber recently the principal<br />
of MCF & Associates,<br />
Inc. His 30-yearold<br />
son spent the past ten years in<br />
investment banking. Reach Skip at (818)<br />
379-1133 or skip@carlinpartners.com<br />
Frank Thorwirth<br />
was named chief<br />
executive of Messe<br />
Essen GmbH<br />
effective March<br />
10. He will replace<br />
Joachim Henneke.<br />
Thorwirth was most<br />
recently vice president<br />
global alliances at<br />
Thorwirth<br />
Deutsche Messe<br />
in Hanover and was previously based in<br />
Chicago as president of Messe Dusseldorf<br />
North America. Reach Frank at +49 (0)<br />
201-7244-0 or frank.thorwirth@messeessen.de;<br />
Joachim at +49 (0) 201-7244-0 or<br />
joachim.henneke@messe-essen.de<br />
Index to Advertisers<br />
Atlantic City Convention<br />
& Visitors Authority<br />
www.atlanticcitynj.com . . . . . . . Cover 2<br />
Boston Convention Marketing Center<br />
www.advantageboston.com . . . . .p.5 & 7<br />
Daytona Beach Area Convention<br />
& Visitors Bureau<br />
www.daytonabeachcvb.org........p.37<br />
Hyatt Corporation<br />
www.hyatt.com ............p.10 & 11<br />
Indiana Convention Center<br />
& Lucas Oil Stadium (Indianapolis, IN)<br />
www.icclos.com. ...............p.41<br />
Irving Convention & Visitors Bureau<br />
www.irvingtexas.com ............p.43<br />
Kentucky Fair & Exposition Center<br />
(Louisville, KY)<br />
www.kyfairexpo.org .......p.3 & insert<br />
Northlands (Edmonton, AB)<br />
www.northlands.com ............p.45<br />
Pasadena Convention Center<br />
(Pasadena, CA)<br />
www.pasadenacenter.com ........p.39<br />
PrivilegedAccess.tv<br />
www.PrivilegedAccess.tv . . . . . . .p.13-17<br />
Society of Independent <strong>Show</strong><br />
Organizers (SISO)<br />
www.siso.org ..................p.47<br />
SMART-reg International, Inc.<br />
www.smart-reg.com .........p.48-56<br />
Donald E. Stephens Convention Center<br />
(Rosemont, IL)<br />
www.rosemont.com ..........Cover 4<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com . . .p.17, 25 & 46<br />
United Service Companies<br />
www.unitedhq.com . . . . . . . . . . Cover 3<br />
Index to Advertisers - Who’s Who in Convention Bureaus<br />
Atlantic City Convention<br />
& Visitors Authority<br />
www.atlanticcitynj.com . . . . . . . . . . . p.28<br />
Las Vegas Convention<br />
& Visitors Authority<br />
www.lvcva.com .................p.30<br />
Rosemont Convention<br />
& Tourism Bureau<br />
www.rosemont.com ..............p.32<br />
Greater Boston Convention<br />
& Visitors Bureau<br />
www.bostonusa.com .............p.29<br />
Providence Warwick Convention<br />
& Visitors Bureau<br />
www.goprovidence.com ...........p.31<br />
San Antonio Convention<br />
& Visitors Bureau<br />
www.visitsanantonio.com ..........p.33<br />
58 March 2009 <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
The key to<br />
business success<br />
is no secret...<br />
it’s service<br />
At United, we feel so strongly about that<br />
very concept, we included it in our name<br />
United can provide cleaning, security and temp services anywhere,<br />
anytime and for any size event.<br />
Call us today and find out why over 1,500 hundred shows and events,<br />
dozens of hotels as well as public facilities each year use United<br />
Service Companies. With over 40 years of experience in the trade<br />
show and event industries, we are recognized by show managers<br />
across America for providing great service and for being cost effective.<br />
We understand your event has to be perfect. With United’s dedicated<br />
staff available 24/7, we are committed to the success of your event.<br />
Contact Richard Simon at United Service Companies<br />
(312) 922-8558 • rsimon@unitedhq.com<br />
United National Maintenance, Inc. • United Maintenance Company, Inc. • United Temps • United Security Service<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> March 2009 59
Stephens Center Rosemont, IL<br />
840,000 Sq. Ft. of Exhibit Hall Space<br />
92,000 Sq. Ft. of Flexible Meeting Area<br />
5 Minutes from O‛Hare Airport<br />
Easy People to Work With<br />
Low Exhibitor Service Rates<br />
Short Walk to Over 4,000 Hotel Rooms<br />
Smart<br />
New Front<br />
Entrance<br />
(847) 692-2220