the May 2009 Issue in PDF Format - Trade Show Executive

News, Views and Tools for Trade Show and Event Executives May 2009
Megan
Tanel
Paving the Way for
CONEXPO’s Growth
SPECIAL REPORT
In the Hot Seat? Useful
Crisis Management Tips
MEDIA COMPANIES
Insights on Grooming Your
Sales People Into
Event Brand Managers
TSE SUPPLEMENT
Who’s Who Among
General and Specialty
Service Contractors
2121 Palomar Airport Rd, # 220
Carlsbad, CA 92011
ChAnge SeRviCe RequeSted
www.TradeShowExecutive.com

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May 2009
VOLUME 10 NUMBER 5
Cover Story
28
22
25
Power Lunch with
Megan Tanel
Megan Tanel is Vice President, Exhibitions
and Events for the Association of Equipment
Manufacturers and director of AEM’s
CONEXPO-CON/AGG, one of the largest
construction and materials shows in the world.
Responsible for a portfolio of some of the
largest trade shows in North America, Megan
is a master of the “heavy lifting” required for a
successful equipment exhibition.
FeAtUre
Trade Show Executive rounded up essential
pointers from key executives attending the
SISO CEO Summit in April on the how to
evolve your sales staff into multi-platform brand
managers.
SPeCIAL rePort
As the economy continues to slump, CVBs
must devise a way to communicate effectively
and openly with their local news media and
anxious city leadership during this quiet crisis.
SPeCIAL StAND-ALoNe
SUPPLeMeNt
TSE
gathered valuable facts and figures on over
200 of the most active general and specialty
service contractors in the U.S. for our Seventh
Annual Directory of Who’s Who Among General
& Specialty Service Contractors.
Trade Show Executive, The Gold Standard
Winner of:
Photo Credit: Sherry Tesler
News V ews and Tools for Trade Show and Event Executives May 2009
Who’s Who
among
General & Specialty Service Contractors
28
22
2005
• GRAND AWARD, Best Writing
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© 2009 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.
4 May 2009 Trade Show Executive www.TradeShowExecutive.com

ConTEn TS
Member of:
TM
May 2009
8 News
• CEIR Results Show Exhibitions
Declined 5.7% in Q4
• Department of Commerce
Chooses 44 Shows for 2010
International Buyer Program
• Nielsen Company Predicts Tough
Year Ahead for Trade Shows
9 Flashes from the Field
News in brief about shows and
convention centers
10 International News
• China’s Local Markets Seen as
Next Exhibition Growth Area
• NürnbergMesse Group Acquires
Nielsen’s Brazilian Subsidiary
15 Trending & Spending
The Economy: Good News
or Less Bad News
20 Incubator
New Marketing Program Tracks
Attendees’ Interest and Purchase
Intent
27 Industry Events
New Marketing Program Tracks
32 ZOOM
TSE’s Trade Show Locator
features the most important shows
scheduled in July 2009
42 Parting Shots
42 Index to advertisers
ZOOM Presents the Leading Shows
Coming Up in July in North America
eed a quick reminder of shows on the horizon or are studying the market for
erships, co-locations or acquisitions, here is a list of 101 of the most important trade
ed for July. Each show is isted by industry category and contains both a wide-angle
view of the event, the organizer, the site and projected size. For a list of shows coming
xt 12 months – searchable by each field – go to www.TradeShowExecutive.com. To
ed for future editions of
Zoom
in print and online, email information on your show to
radeshowexecutive.com.
Address Show Manager
Dates Venue/City/State Projected Size
rtising & MArketing
SI Show!
how Inc
s show com
By Nicole Burnes, Zoom editor
e to Integrated Marketing &
draising Conference
ference Incorporated
w br dgeconf org
nt
ce & AviAtion
Ma y Upton
VP of Trade Show Operations
800 546 3300
Donna Tsch ffely
Pres dent
703 689 3629
N cole Gentile
Operations Manager
631 2406
7/21/2009
7/23/2009
7/21/2009
7 23 2009
7/22/2009
7/25/2009
2009
McCormick Place
Chicago IL
Gaylo d National Resort
& Convent on Center
Wash ngton DC
41 People in the News
• Kenneth Whitney
• Diane Stone
• Sally Goldesberry
• Ellen Beckert
• Mark Desautels
• Roger Freeman
• Lana Ostrander
Nicole Burnes
86 000 nsf
610 Exh b tors
4 400 Attendees
NSF Not Suppl e
70 Exh b tors
1 200 Attendee
32
C32
Savannah International Trade 36 000 nsf
& Convent on Ce
150 Exhib to
Savannah GA
A tend
Henry B Gonz
S
Convent on C 32700
32ot o s N
t n o 32ee
TX
32o s
CHANGE OF ADDRESS AND NEw SUBSCRIPTIONS:
Edwin Blanco, Circulation Manager, Trade Show Executive magazine,
P.O. Box 16435, North Hollywood, CA 91615. Phone: (818) 286-3152
Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete the online form for
a free subscription.
Subscription Rates: Subscriptions are free to qualified show management executives who fit the criteria
and sign a qualification card annually. All others may purchase an annual subscription for $119. ($129 in
Canada and Mexico; $149 overseas.) Single copies: $14.95 per issue, plus $5 for shipping and handling;
TSE’s directory of Who’s Who Among Independent Show Organizers is $129; TSE’s directory of the
World’s Top Convention Centers is $129; TSE’s directory of the Gold 100 Trade Shows is $159.
EDITORIAL & PUBLISHING HEADQUARTERS:
Trade Show Executive magazine, 2121 Palomar Airport Rd.,
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Tel.: (760) 929-9666 Fax: (877) 483-8912
EDITORIAL & RESEARCH
Vice president/publisher & editor:
Darlene Gudea (760) 929-9666
darlenegudea@tradeshowexecutive.com
editor-at-large:
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carolandrews@tradeshowexecutive.com
senior editor:
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handerson@tradeshowexecutive.com
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news editor:
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sandicain@tradeshowexecutive.com
chief economist:
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frankchow@tradeshowexecutive.com
assistant editor:
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nburnes@tradeshowexecutive.com
columnists:
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SALES & MARKETING
Vice president/associate publisher:
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adVertising manager:
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rafa.hernandezg@nuestromundogm.com
director of eVents:
Diane Bjorklund (630) 312-8915
dbjorklund@tradeshowexecutive.com
creatiVe director:
Kenneth Whitney (760) 929-9564
kwhitney@tradeshowexecutive.com
technology & design manager:
Ricky Bello (312) 617-8675
rbello@tradeshowexecutive.com
BOARD OF DIRECTORS:
Rick Simon, Chairman of the Board
Mark Feldman, President
Joan Feldman, Vice President
Darlene Gudea, Vice President
www.TradeShowExecutive.com Trade Show Executive May 2009 5

News
Exhibitions Decline 5.7% in Q4 and 3.1% in 2008
Dallas, TX – In 2008, the exhibition
industry experienced its first annual decline
since 2002, decreasing 3.1% from 2007,
led by declines of 6.0% in Q3 and 5.7%
in Q4, according to the CEIR (Center for
Exhibition Industry Research) Index, a leading
measurement of exhibition industry
performance. However, since the start
of the Index in 2000, the industry has
grown at a compound annual growth rate
(CAGR) of 1.8%.
Exhibition Industry Sector Performance
Of the 11 industry sectors measured by
the CEIR Index, only four grew in 2008:
Information Technology (+9.8%); Raw
Materials (+3.4%); Medical and Healthcare
(+1.3%); and Industrial (+1.1%). Only
the Information Technology and Raw
Materials sectors showed gains across all
four metrics for the year.
On the flip side, the Building and
Construction sector saw the largest
decline for the year, dropping 9.8%. Other
sectors that underperformed in the overall
exhibition industry in 2008 included:
Consumer Goods (-7.0%); Transportation
(-5.9%); Professional Business Services
(-5.1%); and Government (-3.9%).
All four key exhibition industry
metrics declined in 2008: Net Square Feet
(-2.0%); Exhibitors (-2.6%); Attendance
(-4.0%); and Revenue (-3.5%).
Exhibition Industry vs. GDP
The exhibition industry tends
to track fairly well with Gross
Domestic Product (GDP),
noted Doug Ducate, president
& CEO of CEIR. In 2008, the
growth rate for real GDP was
1.1%. During Q1 of 2008, GDP
grew 0.9%, but Q2 of 2008 was
the last quarter in which GDP
climbed: 2.8%. Second Quarter
GDP was helped by the $168
billion Federal tax rebate, which
spurred consumer spending and
drove economic growth. GDP
receded 0.5% in Q3-08, and
130
120
110
100
90
80
then declined sharply in Q4-08, by 6.2%.
The 2008 quarterly results for the
overall exhibition industry reflected the
pattern of GDP, as the industry grew
0.5% in the First Quarter of the year,
was flat in the Second Quarter, and then
declined in Q3 and Q4, at rates of -6.0%
and -5.7%, respectively.
Looking Forward
Leading economists predict that the U.S.
economy will not recover before the
second half of 2009, and possibly not
until the First Quarter of 2010 or beyond.
The National Association for Business
Economics, a panel of 47 leading
economists, forecasts GDP to decrease
5.0% and 1.7% in Q1 and Q2 2009,
respectively, before growing 1.6% in the
second half of the year. Overall, GDP is
forecast to decline 0.9% in 2009.
Some sub-sectors of the exhibition
industry are better positioned than
others for more immediate growth, due
to spending provisions in the economic
stimulus packages, said Ducate. CEIR
noted that billions of dollars are earmarked
for the education, healthcare, energy,
construction, technology and infrastructure
markets. In addition, proposed tax cuts
and a mortgage rescue plan may stimulate
consumer spending.
Total
NSF
Exhibitors
Attendees
Revenue
Exhibitions
Overall
2000 2001 2002 2003 2004 2005 2006 2007 2008
Rare Dip. The latest lines from CEIR showed the first annual decline for the
exhibition industry since 2002. The graph showed declines in key metrics in
2008: net square footage, exhibitors, attendance and revenues.
Key Metrics to Watch
After eight years of data collection via
the CEIR Index, some key exhibition
industry trends have emerged that are
worth watching as potential predictors of
recovery:
• Net Square Feet and Exhibitors –
these two metrics have proven to be
leading indicators of both recovery
and contraction. Exhibition industry
executives should monitor these two
metrics carefully for signs of growth.
• Attendance and Revenue – these two
metrics have shown to be lagging
indicators and should not be relied
upon by executives for signs of
recovery.
• Professional Business Services,
Consumer Goods, and Building and
Construction – these three sectors
are “guideposts” for the entire
industry; as these sectors perform,
so goes the industry.
About the Index
Veris Consulting, a leading exhibition
industry research consultancy, collected
data from nearly 300 events to create
the CEIR Index. The Alfred P. Sloan
Foundation Travel & Tourism Industry
Center at the University of South
Carolina provided economic analysis
for the Index. The Jordan, Edmiston
Group, Inc. (JEGI), the leading
investment bank serving
the event industry and Title
Sponsor of the CEIR Index,
provided analysis of the
exhibition industry and the
year-over-year performance
by sector. Trade Show Executive
magazine is the publishing
sponsor of the CEIR Index.
By Trade Show Execut ve magaz ne Car sbad CA
For more information and to
purchase the complete report,
contact Cathy Breden, CAE,
CMP, executive director of CEIR,
at (972) 687-9201 or cbreden@
ceir.org
6 May 2009 Trade Show Executive www.TradeShowExecutive.com

DOC Chooses 44 Trade Shows for International Buyer Program
By Hil Anderson, senior editor
Washington, DC – The U.S. Department of Commerce selected 44
trade shows for its 2010 International Buyer Program (IBP), an
increase over the 32 events for 2009.
The events include many of the largest trade shows held in the
U.S. and will be promoted overseas by U.S. commercial services
and trade specialist officers. The IBP program recruits qualified
buyers in other nations and assists attendees with registration and
logistics to make it easier for them to attend.
Blanche Ziv, director of the IBP, said the shows on the list
were selected according to several criteria, including the high export
potential of the products that will be on display at the show. “It is
important that U.S. companies continue to seek diversification in
world markets,” she said.
Charlie O’Brien, vice president of agricultural services with the
Association of Equipment Managers (AEM), said the inclusion of
AG CONNECT Expo on the list would help his show maintain
a high international profile. “Attendees and exhibitors will benefit
from potential trade leads and matchmaking opportunities,”
O’Brien said, “as well as the opportunity to learn different business
practices in the context of a global agricultural trade show.”
Reach Blanche Ziv at (202) 482-4207 or Blanche.Ziv@mail.doc.
gov; Charlie O’Brien at 414-298-4157 or cobrien@aem.org
A Roster of Shows Chosen for the DOC’s 2010 International Buyer Program
The shows are listed in chronological order
by start date:
1. International Consumer Electronics Show
2. AG CONNECT Expo
3. International Builder’s Show
4. International Poultry Expo/International
Feed Expo
5. 13th Annual Energy & Environment
Conference & Expo
6. World of Concrete
7. WSA Show - Winter including
Collections at WSA
8. American International Toy Fair
9. MAGIC Marketplace – Winter
10. Graphics of the Americas Exposition
& Conference
11. Natural Products Expo West/Supply Expo
12. International Hospitality Week
13. International Home + Housewares Show
14. Satellite 2010
15. International CTIA Wireless 2010
16. International Security Conference West
17. IPC APEX EXPO
18. International Franchise Expo 2010
19. 2010 NAB Show
(National Association of Broadcasters)
20. High Point Market – Spring
21. Offshore Technology Conference
22. National Hardware Show and Lawn
& Garden World
23. Waste Expo
24. ATME-I/MEGATEX, SPESA Expo
and Techtextil North America
25. ELECTRIC POWER 2010
26. National Restaurant Association
Restaurant, Hotel-Motel Show
27. RECon: The Global Real Estate
Convention
28. Premier Orlando 2010
29. InfoComm 2010
30. Institute of Food Technologists
Annual Meeting & Food Expo
31. American Association for Clinical
Chemistry Annual Meeting & Clinical
Laboratory Expo
32. FIME Expo
33. International Woodworking Fair
34. MAGIC Marketplace – Summer
35. International Baking Industry Exposition
36. Interop - Fall
37. GRAPH EXPO 2010
38. American Dental Association 151st Annual
Session and World Marketplace
39. SUPERCOMM
40. PACK EXPO 2010
41. American Film Market
42. Automotive Aftermarket Industry
Week 2010 (SEMA and AAPEX)
43. Greater New York Dental Meeting
44. POWER-GEN International
The Nielsen Company Sees Murky Year for Exhibitions
By Hil Anderson, senior editor
New York, NY – The Nielsen Company
reported a 4.5% increase in revenue for
2008 but predicted a tough year ahead for
its trade shows and overall business.
The company said its business media
operations were supported in large part
by a robust first half for its trade show
business, although exhibitions flagged in
the second half and were likely to remain
soft for the foreseeable future.
“The U.S. market feels rough,” Chief
Financial Officer Brian West said on a
March 27 conference call with analysts.
The performance of specific shows,
West said, depended in large part on
the industry sector they served. The
company managed nine events in
Trade Show Executive’s Gold 100 roster
of the largest trade shows held in
2007, mainly serving the retail sector.
Nielsen’s largest show, the ASD/AMD
Trade Show Las Vegas is held twice
annually and placed No. 17 and No. 18
in the Gold 100 rankings.
West said Nielsen had no plans to
greatly alter its trade show strategy and
hoped to have its events positioned to
come out of the gate quickly once the
economic recovery begins. “When they
come out of a downturn, they generally
come out with very good growth rates.”
West said trade shows had been
able to offset a decline in Nielsen’s print
revenues, although exhibition revenues
“went sharply negative” in the second
half. “We can‘t tell if we are at the
bottom yet,” West said.
Nielsen reported slightly more than
$5 billion in revenues for 2008, up
4.5% from 2007, excluding currency
fluctuations. With currencies factored in,
the revenues were up 6% over 2007.
Operating income was $118 million
compared to $416 million for 2007.
Covenant EBITDA earnings for 2008
were $1.34 billion.
Reach Greg Farrar, president of Nielsen
Business Media, at (703) 488-2800 or
greg.farrar@nielsen.com
www.TradeShowExecutive.com Trade Show Executive May 2009 7

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flashes from the field
......Jeff Pulver, chairman and
founder of pulver.com, is putting the
final touches on a new conference
devoted to the Twitter phenomenon.
The 140 Character Conference will launch
June 16-17 at New World Stages in New
York. The program will include sessions
on the “disruptive” effect Twitter is
having on various industries and has
drawn speaker nominations from as far
away as Australia and the Middle East.
Reach Jeff Pulver at (516) 312-3227 or
jeff@pulver.com......
......Populous, a major architect
of convention centers and other
venues, made its official debut this
Spring. The company is the re-branded
version of HOK Sport Venue Event,
which was bought out from HOK
Group by its principals in December.
The firm designed the new Phoenix
Convention Center; the Grand River
Center in Dubuque, IA; and the Delhi
Convention and Exhibition Centre in
New Delhi, India, which is scheduled
1 7 in
1 2 n
for completion in 2010. Reach Principal
David Greusel at (816) 221-1500 or
david.greusel@populous.com......
......Low oil prices have apparently not
deterred exhibitors from signing up for
a record amount of space at this Fall’s
SPE Offshore Europe (OE 2009).
Organizers from Reed Exhibitions
said they expect the September 8-11
edition of the biennial show held in
Aberdeen, Scotland to be 10% larger
than it was in 2007. Reach Elaine Hulse
at +44 (0) 20 8910 7159 or elaine.
hulse@reedexpo.co.uk......
......Diversified Business
Communications moved into the
Hong Kong market by acquiring a
majority stake in Asia Business Events,
Ltd. (ABE), the organizers of two
trade shows in the hospitality and retail
sectors. ABE will be rechristened
Diversified Events Hong Kong and
give Maine-based Diversified Business
Communications a presence in a bustling
Chinese market that some analysts
predict will be among the first to
emerge from the worldwide economic
downturn. Reach Nancy Hasselback
at (207) 842-5514 or nhasselback@
divcom.com; Matthew Pearce
at +61 (3) 9261-4500 or mpearce@
divexhibitions.com.au ......
......The Money Show expanded
into Canada with the acquisition of The
Financial Forum & Wealth Management
Expo and The Canadian Technical Analyst
Summit from Diversified Business
Communications. The Money Show will
add The Financial Forum to its World
Money Show brand and change the dates
of two of the three shows to better
accommodate Americans interested in
Canadian investments and Canadian
“Snowbirds” who attend Money Show
events in the southern United States
during the Winter. Kim Githler,
president and co-founder of the Money
Show, said that the prospects for the
investment events in both Canada and
the U.S. appeared sunny despite the
recession. “When we see a downturn, we
look to increase our market share,” she
said. Reach Kim Githler at (800) 970-
4355 or president@intershow.com......
......A major expansion that
dramatically increased the exhibit space
of the Hong Kong Convention and
Exhibition Centre (HKCEC) made its
public debut in mid-April. The HK$1.4
billion ($180 million) expansion of the
harbor-side landmark includes 19,400
square metres (208,819 square feet) of
exhibit space and brings the total exhibit
space in the HKCEC up to more than
83,000 square metres (893,404 square
feet). The expansion project began in
2006. It was built over the harbor and
required some inventive planning by
the construction managers, particularly
due to the heavy amounts of steel used
in the building and regulations allowing
no more than 80 support columns
to be sunk into the harbor bottom
at any one time. Reach Cliff Wallace
at +852 2582 8888 or cliffwallace@
hkcec.com......
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Summerfield Suites, Hyatt Gold Passport ® , and related marks are
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All rights reserved.
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www.TradeShowExecutive.com Trade Show Executive May 2009 9

international News
China’s Local Markets Seen as Next Exhibition Growth Area
By Hil Anderson, senior editor
San Diego, CA – Local trade shows serving the
domestic market are considered the next major
growth area in China as the world comes out of
the current recession, according to top executives
of the global exhibition industry.
The impact of the worldwide downturn
on China’s massive economy has been a key
question for show organizers who can no longer
assume that exports to the U.S. will resume
growing at their recent torrid pace. This situation
has led some in the industry to conclude that
the “secondary markets” that revolve around Rusbridge
Chinese companies and consumers will offer
greater opportunities for trade shows.
“Events that feed off strong local demand are the ones
that I think will survive in the long run,” said Mike Rusbridge,
chairman and CEO of Reed Exhibitions Worldwide at
SISO’s CEO Summit in Del Mar, produced by the Society of
Independent Show Organizers.
Rusbridge and other members of the panel see China as
continuing to be a dominant world economy and a requisite for
NürnbergMesse Group Jumps into Brazil
by Acquiring Nielsen Subsidiary
By Hil Anderson, senior editor
Nürnberg, Germany – NürnbergMesse
Group became a major player in Brazil
this Spring when it acquired Nielsen
Business Media Brasil and its portfolio
of eight trade shows in a range of
industry sectors.
Nielsen Business Media Brasil,
once known as VNU Business Media
Brasil, is Brazil’s largest and oldest trade
show organizer with annual revenues
of about 7 million euros ($9 million).
It will continue to be managed by Ligia
Amorim, a well-respected leader of
Brazil’s thriving exhibition industry.
The terms of the deal announced
April 20 were not revealed although
NürnbergMesse Managing Director
Bernd Diederichs called it the “biggest
acquisition in the company’s history and
the most important step we have ever
made abroad.” The negotiations, which
Diederichs described as complex, were
facilitated by Fair Relations GmbH in
Germany and Global Event Strategies
LLC in the U.S.
“The exhibition portfolios in
Nürnberg and Brazil match each other
excellently,” Diederichs said. “Such an
opportunity for a company occurs only
once every ten years.”
The acquisition of the
Brazilian subsidiary greatly expands
NürnbergMesse’s beachhead in Brazil.
The German company has been active
in Brazil for two years and organizes
BioFach América Latina and ExpoSustentat.
Diederichs said the acquisition of an
established Brazilian subsidiary would
increase his company’s presence in
South America and would also assist in
the marketing of the Brazilian shows
the major players in the exhibition industry. The
sentiment remains firm despite the hard-hitting
recession that could have a long-term negative
impact on China’s export trade with the U.S.
“If you take the long-term view, anyone with
any aspirations to operate internationally is going
to have to be in China,” Rusbridge said.
A major catalyst to the development of the
regional markets in China is the government’s
recent construction program that has resulted in a
score of new modern venues across the nation. In
addition, it was noted by members of the audience,
China has also been eager to commit to providing
the transportation and other infrastructure to
support the launch of new trade shows in areas
other than Beijing, Shanghai and other established international
exhibition markets.
“Each province is a huge economy in its own right, but
these events are going to be local events,” Rusbridge said.
Reach Mike Rusbridge at + 44 20 8271 2134 or
mike.rusbridge@reedexpo.co.uk
in Europe. “Both companies will profit
from this,” he said.
Stephen Sind, president and
CEO of Global Event Strategies, said
NürnbergMesse Group made up a lot
of ground in Brazil with the acquisition.
“The German messes have been very
aggressive in building their businesses
outside Germany, particularly in Asia
and Latin America,” he told Trade Show
Executive. “Nürnberg probably got a little
later start than the others, but they have
been active in other markets, particularly
China. Strategically, they know they
have to get into other markets that are
growing, such as Latin America.”
Reach Bernd Diederichs at +49 (0)
9118 6060 or bernd.diederichs@
nuernbergmesse.de; Steve Sind at (520)
751-2402 or ssind@event-strategy.com
10 May 2009 Trade Show Executive www.TradeShowExecutive.com

Plan your meeting online -
www.peoria.org!
.

Which ShoWS Set are Setting the
Gold Standard for
the
t
rade
S
ho
W
i
ndu
S
try ?
find out… at
Trade Show Executive’s
2 nd annual
Gold 100 Awards & Summit
September 23 - 25, 2009
The Terranea Resort & Conference Center
Palos Verdes, California
Trade Show Executive
will honor the 100 largest trade shows and explore
the burning issues facing the entire industry this September at The
Terranea Resort & Conference Center in Palos Verdes, California.
The executive-level summit will provide industry leaders with the
insights and updates that will help them thrive as the economy recovers.
The agenda includes the acclaimed “Trending & Spending” session which
features five leading executives from Trade Show Executive’s Forecasting
Board
who will analyze the economy and other factors impacting the
exhibition industry, as well as offer their forecasts for the near and long
term. One of the nation’s most fascinating leaders will be interviewed
by TSE
columnist Bob Dallmeyer live on stage in “ Power Lunch.” A
fast-paced session on innovation will be held, with the top five winners
of TSE’s Innovation Awards presenting breakthroughs that have created
new value for exhibitors and attendees.
Located just 15 miles from Los Angeles International Airport (LAX),
Terranea offers a conference center conducive to professional
networking and education. The location, on the bluffs overlooking
the Pacific Ocean, is symbolic with the summit reached by the Gold
100 shows.
Please join us in September to celebrate the people, the shows and the
organizations that set the Gold Standard for the trade show industry.
Save the Dates! Registration Opens June 1st.

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Trending & Spending
Sponsored by
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Darlene Gudea,
VP/publisher & editor
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
12.0% June
12.0%
2nd Quarter
11.5%
2009
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
10.0% June
9.0%
2nd Quarter
9.0%
2009
Fig. IlI: TSE Forecast of
Professional Attendance
20.0% June
20.0%
2nd Quarter
18.4%
2009
Fig. lV: TSE Annual Forecast
of Revenue
14.0%
Frank Chow,
chief economist
Year Ending December 2009
How Trade Show Executive Magazine’s
Trending & Spending Was Compiled
Trade Show Executive Magazine’s Trending & Spending Forecast
aggregates information from numerous sources: government
and business reports; interviews with industry experts and
economists; and the TSE
monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether positive or
negative—is the foundation of solid business planning.
The Economy:
Good News or Less Bad News?
By Darlene Gudea,
VP/publisher & editor
Carlsbad, CA -
After Fed chairman
Ben Bernanke told 60 Minutes
in mid-
March that he detected “green shoots”
of economic recovery and President
Obama saw “glimmers of hope” in April,
economists and analysts galore have
turned schizophrenic in their assessment
of the American economy, said Frank
Chow, chief economist for Trade Show
Executive
magazine. “One week, we hear
big banks reporting large profits for
the First Quarter of 2009, prompting
economists to declare the recession has
bottomed out and to expect a recovery by
Summer, then the stock market soars,” he
said. “The following week, we find that
housing starts are tanking lower and the
stock market comes back down to earth.”
Chow said people are straining hard to see
something positive out of economic data
that continues to be negative. To help our
readers gain a more balanced perspective
on the current state of the U.S. economy,
let’s take a closer look at recent news.
The Economy Remains Weak
The Federal Reserve’s Beige Book
for
March and early April reported that overall
economic activity contracted further or
remained weak. Manufacturing weakened
across a broad range of industries in most
districts. Nonfinancial services continued to
shrink. Retail sales unexpectedly dropped.
Home prices and construction were still
falling in most areas, and banks experienced
rising delinquencies with tight credit
conditions. Yet, most headlines applauded
that five of the twelve districts noted a
moderation in the pace of decline. “Huh?
This is like saying a student got an F+ on
the last economics exam, and since this is
an improvement over the Fs in the previous
tests, we’re confident he is going to get an A
soon,” Chow pointed out. “Does anybody
really want to hire this person?” he asked.
Some analysts got excited about
first-time claims for jobless benefits
falling sharply during the weeks in April
dropping to 610,000, the lowest level since
January’s high of 674,000, Chow said. The
moving four-week average fell to 651,000,
the first decline in three months. “Jobless
claims are closely watched, because
they may be early indications of turning
points,” Chow noted. “Some began
speculating about a bottom in the labor
market by Summer. Is this a glimmer of
hope?” he questioned.
A Tough Job Market
“In reality, claims are very volatile
from week to week, especially around
holidays. The timing of the Easter
holiday could have depressed filings,”
Chow said. In any case, the number
of people collecting unemployment
checks surged to a record 6.02 million.
Chow pointed out that new jobless
claims represent job destruction, while
continuing claims tell us about job
creation –– how hard or easy it is to find
work. The answer: It’s still very tough.
Though companies might be slowing the
pace of job cuts, they obviously haven’t
started hiring back in any great numbers.
“Employment will eventually recover
like it always does. But it probably won’t
happen anytime soon,” Chow said.
Banks: Promises, Promises
Now, let’s look at those big bank
profits. Wells Fargo, for example,
announced that the First Quarter yielded
its best quarterly earnings ever and
investors went giddy on financial stocks.
“But a bank’s reported earnings depend
a lot on the amount the bank sets aside
to cover expected future losses on its
loan, Chow said. After careful scrutiny,
some analysts expressed considerable
Continued on page 16
www.TradeShowExecutive.com Trade Show Executive May 2009 15

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Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing sectors
• Hospitality
• Medical
• Transportation
mixed Performance
• Business Services • Government
• Communications • Sporting Goods
• Entertainment • Technology
sectors under Pressure
• Apparel
• Food
• Automotive • Manufacturing
• Construction • Retail
Fig. VI: Economic Indicators
Consumer Confidence increased slightly to 26.0 in
March but remains well below the 65.9 mark a year ago.
GDP Growth plunged 6.3% during Q4, which was the
worst performance for the economy since Q1 of 1982.
Rising unemployment, tight credit, turmoil in the financial
markets and declining exports dragged down the economy.
Housing Starts plummeted 10.8% to 510,000 units
from February to March 2009. This was a dramatic 48.4%
decline from March 2008 levels.
Industrial Production fell 1.5% in March, roughly the same
decrease in February.
Inflation reversed course; consumer prices declined
0.1% in March due to declining energy and transportation
prices.
Interest Rates (short term) remain at a low 1.0%. The
Fed maintained its 0% to 0.25% range for the Federal
Funds rate.
Job Losses reached 663,000 in March, not quite as
severe as the 741,000 lost jobs in January. Since the
recession began in December 2007, 5.1 million jobs
evaporated.
Leading Indicators declined 0.3% in March, the ninth
month in a row to drop into negative territory.
Manufacturing failed to grow in March across all 18
industries tracked by the ISM Index. However, five of the
18 industries expect to benefit from the Economic Stimulus
Package.
Retail Sales in March decreased 1.1% from February
and 9.4% from a year ago.
Unemployment climbed to 8.4%, and now 13.2 million
people are out of work. Half of the increase occurred in the
last four months.
Sources: U.S. Department of Labor, Bureau of Labor
Statistics; The Conference Board; The Institute for Supply
Management (ISM); U.S. Commerce Department
Continued from page 15
doubt about Wells Fargo’s assumptions,
as well as other accounting issues.
Likewise, Goldman Sachs had a huge
jump in profits for Q1 as compared
to Q4 of 2008. But as analysts quickly
noticed, Goldman changed its definition
of “quarter” due to a change in its legal
status. The company moved its fiscal
year up a month. “Maybe these banks
really swung from deep losses to hefty
profits in record time, but wake me up
when banks actually start paying back the
Treasury for all the bailout money instead
of just making promises,” Chow said.
A Seesaw Effect with Housing Starts
When housing starts increased
17% in February, it fueled many
predictions about a potential bottom in
homebuilding. Adam York, an economist
for Wachovia, wrote, “We think a bottom
for construction activity could come by
Summer…” However, housing starts fell
11% in March to the second-lowest rate
since the 1940s. Nevertheless, the drop
in March was entirely due to the volatile
multi-family sector, which fell 29% in
March after rising 62% in February. With
single-family starts steady at a very low
level over the past three months, some
economists believe the residential real
estate sector is starting to stabilize —
another green shoot?
A Smaller Decline is Still a Decline
Here are more examples of
questionable interpretation:
• The National Association of Home
Builders (NAHB) trumpeted an
increase in its Builder Confidence Index
as a signal the housing market was
bottoming. “This is a very encouraging
sign that we are at or near the bottom
of the current housing depression,” said
NAHB Chief Economist David Crowe.
But Chow thinks the gain in the index
from 9 in March to 14 (on a scale from
1 to 100 with 50 being neutral) in April
still reflects deep pessimism.
• The Philadelphia Fed’s Manufacturing
Index improved much more than
expected in April, rising to -24.4 from
-35.0 in March.
• The Institute for Supply Management Index
also improved in March, exciting a lot of
people who said the factory sector must
be getting better. But this contrasted with
the Fed’s reports that manufacturing
production dropped 1.7% in March, the
14th decline in 15 months.
• Sales at U.S. retailers unexpectedly fell
1.1% in March after rising for two
straight months.
• U.S. consumer sentiment improved in
April, but remained relatively gloomy,
according to a survey released by the
University of Michigan and Reuters.
The Consumer Sentiment Index
rose to
61.9 from 57.3 in March.
Summertime Blues
“I think the media and many analysts
are so anxious to be the first to call the
bottom of the recession that they are
jumping on the slightest improvement,” said
Chow. The recent data is just showing an
economy that is worsening, but the rate of
decline is just slowing down for now. “This
does not signal a bottom of a recession,
never mind a recovery,” Chow affirmed.
“I’m certain the economy will not
bottom and recover by the Summer,”
Chow said. “As I mentioned in an earlier
column: this is not a V-shaped economic
cycle, mainly because there is no pent up
demand.” He said the economy collapsed
because consumers ran up too much debt
and financial markets got greedy. “No one
is in the mood for a new burst of spending
except the government,” Chow said.
How to Identify ‘The Recovery’
“If you want to identify the concrete
signals that point to the recession hitting
bottom and when to expect a recovery,
tune in next month when I will reveal
real signs to help navigate your business
through this economic crisis,” said
Chow. In the meantime, in order to
survive, trade show managers will have to
aggressively manage their cost structure
and work with exhibitors facing deep
cost cuts as their revenues slide. When
the recovery really starts, they will need
you to help generate more revenue and
develop new markets.
Continued on page 18
16 May 2009 Trade Show Executive www.TradeShowExecutive.com

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T r e n d i n g & S p e n d i n g
An Insider’s Perspective.
How is the economy impacting the exposition
industry? This month, six industry leaders give
you insights from their perspective as a general
service contractor, registration/housing firm,
exhibit designer/event producer, analytics firm
and facility manager. Together with the rest of
Trade Show Executive’s Exposition Forecasting Board,
they have insider knowledge about the true
performance of the majority of U.S. trade shows.
Darlene Gudea,
VP/Publisher & Editor,
Trade Show Executive
Frank Chow,
Chief Economist,
Trade Show Executive
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
“Exhibiting companies who thrive in this economic
climate are not merely responding to industry trends,
they shape and lead them. As the level of uncertainty
and expected change rises, their competitors struggle
to keep up.
“Tighter budgets force event managers to focus
on execution and ROI. They require more qualified
opportunities from fewer human and financial
resources.
“Exhibit managers are optimistic about 2009
results but are setting new priorities and proceeding
with caution. The optimism in 2009 is derived from
improved execution, measured outcomes, and the
improved quality of trade show attendees. Their
desired outcome now includes financial objectives as
well as branding and marketing objectives.”
Dan Greene
dgreene@matrexexhibits.com
Dan Greene,
COO of
Matrex Exhibits
Tom Caridi,
CFO,
Questex Media Group
Colette O’Donnell
Group Controller,
Advanstar, Inc.
Margaret
Pederson,
President, Amirexx
& 2009 IAEE Chair
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
Skip Cox,
President & CEO,
Exhibit Surveys
Steven Hacker,
President & CEO,
International Association of
Exhibitions & Events (IAEE)
Aaron Bludworth,
Chief Operating Officer,
George Fern Company
“There have been some recognizable spending increases by companies in
recession-resistant or recession-benefiting industries such as automotive parts and
repairs, low-price dining and energy. However, there have been no significant changes,
or indication of near-term changes, since last month’s forecast. Shows in general
continue to be challenged with attendee participation levels and exhibitor spending,
which continues to be weak. The next big test is space commitments for 2010 shows.
It seems as if fewer exhibitors are making early space purchases and taking a ‘wait and
see’ approach. It does appear as if the free-fall has slowed. However, the pause has not
been long enough to grow confidence or to call a bottom.”
Aaron Bludworth
abludworth@georgefern.com
18 May 2009 Trade Show Executive www.TradeShowExecutive.com

Sponsored by
PrivilegedAccess.tv
“Despite the whirlwind of negative economic results,
there seems to be a welcome element of stability within
many recent event performance reports. Logic would
suggest that shows representing industry sectors being
hammered in the global economy would automatically
reflect a parallel descent. Past event performance in
economically challenged years would support that
conclusion. But what’s different today? Two dynamics
may be at work that we need to watch and address: a
more positive corporate comfort level with the F-to-F
business experience and the maturation of web and
event technology of all kinds which empower and
facilitate immediate communication and assessment. A
decade ago, the event share of budgets was less stable
and the impact of technology far less significant. Those
emerging trends work in our favor.”
Jack Chalden
Jack.Chalden@BDMetrics.com
Jack Chalden,
VP, Business Development
& Industry Relations,
BDMetrics, Inc.
Terence Donnelly,
VP, Trade Show Markets,
Experient
“We have been helping our clients
in re-negotiating hotel contracts
for their conventions as a result of
reduced demand in cities. Most hotels
are receptive as they seek that base
business prior to increasing rates
accordingly. More and more hotels are
going to a tiered rate structure where
they offer very aggressive early bird rates
to build the base and then adjust up as
the convention dates get closer.”
Terence R. Donnelly, CMP
terence.donnelly@experient-inc.com
Tim McGill,
CEO,
Hargrove Inc.
“In early February, we started to see
the beginning of the downturn in year-overyear
shows. The pace of the decline has
picked up to a steady 10% to 20% revenue
decline in most trade shows across most
business sectors. The events side of our
business started to decline in comparable
percentages in the Fourth Quarter of
2008. Believing our industry is a lagging
economic indicator, we expect this to
continue through the balance of 2009.”
Tim McGill
tmcgill@hargroveinc.com
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
Clark Williams,
President,
CompuSystems
Chris Meyer,
VP, Convention Sales,
Las Vegas Convention
and Visitors Authority
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
“During the SISO CEO Forum and in recent weeks,
I spoke with a number of national and regional show
organizers. Invariably, my first question was, ‘How’s it
going?’ In the ‘old days’ -- say, 18 months ago -- this
was almost a rhetorical way of saying ‘Hello.’ Now, it’s as
serious a question as, ‘How is your infirmed aunt?’ It’s a
straight-on inquiry about how trade and consumer shows
are weathering the times.
“Everyone I talk to is either adept at hopeless optimism,
or trade shows are indeed surviving. In the Chinese culture,
2009 is the Year of the Ox. That’s ironically bullish-sounding,
isn’t it? In economic terms, 2009 is the year of the survivor.
Every component of our industry is playing it close to the hip
and tightening spending. This includes show management,
exhibitors, attendees, venues and service contractors. As we
head through the Second Quarter, we are not hearing panic
or crashing sounds, except in some obvious select sectors.
From where I sit, there is great communication across the
stakeholder groups mentioned above. All are focused on
working together to keep things going.”
Gregg Caren
gcaren@smgworld.com
www.TradeShowExecutive.com Trade Show Executive May 2009 19

incubator
New Marketing Program Tracks Attendee
Interest and Purchase Intent
By Hil Anderson, senior editor
New Orleans, LA – Looking to boost
show attendance, the New Orleans Home
and Garden Show leveraged a gift card
marketing program launched by Dukky
LLC to 100,000 prospective attendees,
giving organizers and exhibitors a pretty
good idea of who was going to be there.
Dukky, a direct response agency founded
in October 2008, offers a patented media
platform which distributes personalized
gift cards to attendees and then tracks
their purchase intent, feedback and
redemption online.
The gift cards, which can target
several thousand prospective attendees,
come with an activation process that acts
as an RSVP and provides the organizer
with an indication of how many
people plan to come to the event
and which booths they are
likely to visit.
Dukky President
Scott Couvillon told
Trade Show Executive the
system is a leap beyond
the long-standing practice
of sending direct mail offerings
with no real idea if they hit the mark.
“Those methods have great reach,
but give you zero indication of who is
coming,” he said.
Something for Nothing
The Dukky idea is a mix of old and
new technologies. The concept boils down
to the organizer mailing out a batch of
coded gift cards to potential attendees. The
cards are redeemable only at the show.
“It’s a lot harder to throw away 40
gift cards without at least looking at
them than it is when you toss out pizza
coupons or hit the delete button on an
e-mail,” he added.
The offers can range from discounts
to outright freebies. And when an attendee
finds a packet of 40 or so of
these cards in the mailbox,
it can make the decision to
attend much easier. “In the
mind of the recipient, they
mitigate the cost of attending
the show,” Couvillon said.
Worth Their Weight in ROI
“The mailing piece puts
the gift cards in the hands
of the recipients, but the real value of
Dukky is all the back-end services,”
Couvillon said. “We are able to request
and receive large amounts of valuable
data and customize it.”
Scott Couvillon, president of
Dukky LLC
Reaping customer data is a feature that
Couvillon contends will allow Dukky to
take to the trade show environment like
its namesake takes to water. The idea is
best suited to consumer shows but also
adaptable to trade shows. While a discount
on a major piece of machinery would be
impractical, trade show exhibitors can
extend offers for product upgrades and
trial demonstrations or for giveaway items
likely to lure a prospect to the booth.
The process of activating
the gift cards through a web
portal opens the door to show
management obtaining a profile
of each recipient. Along with
knowing which gift cards the
holder will likely use, exhibitors
can learn about the quality of the
attendee and have an idea even
before the show begins. An online
Dukky dashboard is available that
enables organizers and exhibitors to tell
in real time exactly who has activated
their cards.
Since the cards are mailed well in
advance of the show, attendees have a
much better opportunity to study them
and incorporate them into their agenda
than they might if the offers were being
handed out during the show when
things are more hectic.
Mike Zalaznik, show manager
of The New Orleans Home and
Garden Show, pointed out, “Dukky
allowed us to bring additional
value and added service to
our exhibitors, while also
connecting with a very
targeted, local demographic
to increase attendance. The
offers mitigated the ticket cost so
it is a win/win.”
Show organizers can also use Dukky
and send out cards with discounts on
registration, lodging, restaurants or local
attractions that will encourage attendees
to register.
“There is no limit to the creativity
of the offers, or on what information
we ask for on the activations, or on the
secondary marketing we offer to those
attendees,” Couvillon said.
Reach Mike Zalaznik, show manager, at
(504) 835-6383; or Scott Couvillon at (888)
298-5503 or scott@dukky.com
20 May 2009 Trade Show Executive www.TradeShowExecutive.com

anCHorage , alaska
Dena’ina Civic & Convention Center
600 West 7th Ave., Anchorage, AK 99501 www.anchorageconventioncenters.com
Facility Spotlight
Advertisement
Columbus, oHio
Greater Columbus Convention Center
400 North High St., Columbus, OH 43215 www.columbusconventions.com
copyright/credit Ken Graham Photography
Prime Exhibit Space:
No. of Halls/Floors:
No. of Breakout Rooms/Total Sq. Ft.:
Contact: Con Jager, Director of Sales & Marketing
Phone: (907) 263-2800 Fax: (907) 263-2858
50,000 sf
2 halls /3 floors
6/11,000 sf
Email: con@egancenter.com
Honolulu, Hawaii
Hawai`i Convention Center
1801 Kalakaua Ave., Honolulu, HI 96815 www.hawaiiconvention.com
Prime Exhibit Space:
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Contact: Sherry Chambers, CMP, Senior Director of Sales
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426,000 sf
5 halls/2 floors
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Email: schambers@columbusconventions.com
ProvidenCe, rHode island
Rhode Island Convention & Entertainment Complex
One Sabin St., Providence, RI 02903
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Prime Exhibit Space: 204,249 sf Prime Exhibit Space: 100,000 sf
No. of Halls/Floors:
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23/36,768 sf
Contact: Neil Mullanaphy, Executive Director of Sales and Marketing Email: nmullanaphy@hccsmg.com Contact: John McGinn, CEM, Senior Director of Sales & Marketing Email: jmcginn@smgricc.com
Phone: (703) 647-7410 Main: (808) 943-3500 Fax: (808) 943-3099
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san Juan, Puerto riCo
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Shreveport Convention Center
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Prime Exhibit Space: 152,700 sf Prime Exhibit Space: 95,000 sf
No. of Halls/Floors:
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14/36,000 sf
Contact: Rosa M. Luke, Associate Vice President Sales - Convention Center Email: rluke@prcb.org Contact: Michael Scott, Sales and Marketing Manager
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Phone: (773) 654-1758 Toll Free: 800-214-0420 (general U.S.) Fax: (773) 654-1931
Phone: (318) 841-4000 Fax: (318) 841-4040
One Click, One Call 1-866-BOOk-SMG (866-266-5764) • www.smgworld.com

feature
Moving and Motivating
Sales Staffs in an
Integrated Media World
By Hil Anderson, senior editor
The strategy of being all things to all
customers is easier said than done
for integrated media companies that
are evolving their sales staffs into multiplatform
brand managers.
Seasoned sales reps who make it look
easy to fill up an exhibit hall now find
themselves having to master the finer
points of magazine ads and Internet
banners. And over in the other cubicles,
sellers of those same banner and print
ads find themselves being pressed to get
their clients to commit to a presence at a
live event.
The idea of selling print, online and
live-event media as an integrated program
to customers began gaining traction ten
years ago as online media came into its
own as one of the preferred sources of
content and a fertile new territory for
marketers. It has now become the third
point of a potent marketing triad that
includes the magazines and trade shows
that cater to a specific audience.
In order to entice customers to
spread their marketing dollars among
the three platforms, sales reps have to
expand their horizons and be able to sell
all three to their clients – and clients have
begun insisting on it.
“The behavior of the market has
changed,” said Sharon Rowlands,
president and CEO of Penton Media,
Inc., at the recent SISO CEO Summit in
San Diego.
22 May 2009 Trade Show Executive www.TradeShowExecutive.com

New Frontier
Having a sales representative act as a
one-stop contact for all three platforms
sounds like an obvious goal for media
companies. “People who are reading
the magazine, going to the website and
actually attending the conferences are
important people for your advertisers
to connect with,” said Leslie Laredo,
president of the Laredo Group, a Florida
sales training firm. “Why would you not
want to sell the entire package to them?
Their brands now exist on multiple
platforms that reach different people at
different times and in different modes,”
she said.
Show organizers are aware of
the changing winds in marketing that
now point to the importance of the
“experience.” Experiencing a brand
is pitched as a keystone of building a
community around that same brand.
Starts at the Top
Developing a sales team that can
effectively do business in an integrated
environment requires direct topdown
action on the part of company
leadership. Staff will probably require
new training, organizational charts will
be redrawn and time-honored policies on
commissions and bonuses will have to be
adjusted to accommodate a more teamoriented
approach to sales.
“There are challenges,” Laredo said.
“On the top of the list are organizational
and compensation issues.”
At the SISO CEO Summit, executives
agreed that they and other top managers
needed to take an active role in a regular
two-way communication with the troops
on what was expected of them and how
operational changes would affect them.
At the same time, feedback from the
front lines is vital, especially since the
How Questex Embraces Integrated Media Sales Strategies
By Hil Anderson, senior editor
New York, NY – Questex Media Group, Inc. has been
in the vanguard of integrated media sales with a
strategy firmly footed in the virtues of cross-platform
marketing.
Questex has formalized its sales philosophy in
what is known within the company as “The Questex
Gumas
Way.” Sales reps, show managers and other top
executives are drilled in the teamwork approach in which
satisfied customers are the objective.
“We focus on putting the customer’s objectives first
and forgetting about selling product, which is sometimes
counter to the salespeople who like to keep pushing
product,” said Kerry Gumas, president and CEO. “We
train them very intensively on listening to the customer’s
directives.”
Questex sales representatives are assigned to
specific media areas – print, online and events – and are
compensated if they bring a sale to the table in another
area, or if a colleague initiates a deal in their territory. “They
understand that by selling a large, integrated package,
that’s more money in their pocket,” said Leo Squatrito, vice
president of event sales.
“It takes time for new reps to learn how to sell
integrated media,” Squatrito said. “Our training teaches
them how to talk through an integrated media package.”
Questex uses a team effort in its overall contacts with
recession has made it tougher than ever
to keep revenues flowing.
“It is critical to be honest and follow
through with the message that you have
given your staff,” Rowlands said. “You
can come out of this stronger as a team
or you can lose your credibility.”
The Internet facilitates internal
communications among staff members
that are often based in different cities.
Tony Uphoff, CEO of TechWeb, said
his company had established an inhouse
Wiki to facilitate an ongoing
conversation on sales tactics and strategy
among his employees.
Mike Cooke, CEO of dmg world
media, said an internal website had been
launched for employees to post ideas and
tips on the issues they were encountering.
Cooke said addressing challenges openly
was a vital part of keeping sales staff on
Continued on page 24
clients. The sales team reaches out to product
managers, sales directors and other members of
the client’s staff to find out as much as possible
about their company’s needs and how Questex can
best address them in their formal proposal. “We dig
very, very deeply into accounts from a vertical and
horizontal level,” Squatrito said. “We are not just
dealing with a trade show person or a marketing
person. The feedback we get represents the many different
levels within the organization.”
A new tool available to the sales department is an
all-encompassing audit that provides detailed data on the
audiences for each media platform. The audit statement
will provide details on the demographics and reach for
events, websites, e-newsletters, supplements, and print and
digital publications.
Gumas said the information, compiled by the audit
firm Verified Audit Circulation, “allows the advertiser and
the marketer to more finely tune into what the audience is
doing and what multiple channels will reach whatever their
target may be.”
“Anything we can do to provide the client with the
opportunity to reach a targeted marketing objective on a
more-precise basis, the better,” Gumas said.
Reach Kerry Gumas (617) 219-8300 or kgumas@questex.com;
Leo Squatrito at (617) 219-8378 or lsquatrito@questex.com
www.TradeShowExecutive.com Trade Show Executive May 2009 23

Continued from page 23
the right track as they battle through the
recession. “We need to make sure that
everyone is talking about what is going on
and not sticking their heads in the sand,”
he said.
Survival of the Fittest
Making changes requires motivation
to leave one’s comfort zone and jump into
a new way of doing things even when the
old way may seem to be working just fine.
While the promise of remaining employed
in a recession may be motivation enough
for most people, the necessity of
wading into murky waters will still create
hesitation on the part of sales staff who
until now have been comfortably siloed
in selling one product. Some executives at
the SISO CEO Summit privately told Trade
Show Executive that reinventing their
sales force has seen some frustrating
start as sales reps struggle with
the new order. More than one
spoke of bringing in new people
deemed more capable of
handling the critical digital sales
than their print and event peers.
Here are some factors to
consider when building an
integrated sales team:
• Goodbye comfort zone.
Many sales people broke in the
media business when it was strictly
segmented by product. Print people
sold prints ads, events people sold
booth space and sponsorships, the
Internet specialists handled the digital
side. Clients now expect their primary
sales contact to be a one-stop contact
who is able to deftly handle all three.
• Learning new skills. Managers
need to ensure that everyone on their
staff has at least a basic understanding
of how event, online and print sales
work and how each medium will
support the brand experience sought
out by customers. “You can’t expect
someone to spontaneously develop a
new set of sales skills on their own,”
Laredo said. “Management has to
invest in the skills and knowledge
levels of their people. And if
eventually, they don’t get it, then you
have to get new people,” she said.
• Team trauma. Putting together a team
of sales reps to sell integrated media
campaigns may sound like a simple
enough solution; however there are
pitfalls. The team has to work together
so that the overall brand experience is
stressed rather than pitches that favor
one medium over the other. “If you
want to sell an integrated program, then
all of the pieces have to work together,”
Laredo said.
• Compensation counts. What
could be the most important issue
for managers to iron out is how
salespeople will be paid in the new
environment. This is particularly
important in a company that has
adopted a team strategy. “They have
to be told that they are truly going to
be brand representatives. They should
know that if the client needs more
than they are selling and they have
to bring in a colleague to complete
the deal, they will be compensated,”
Laredo said. Such ideas fly in the face
of the time-honored commission
system; however Laredo said
marketers who want a multi-platform
experience are not interested in sitting
through competing pitches.
• Elusive metrics. The performance
of a sales representative is generally
judged by quotas and the amount of
money they bring in. But the amount
of advertising or booth space that is
sold can be a secondary concern for
the customer who is more concerned
with the brand experience that an
integrated media company can
provide. “It is not just about the
numbers anymore,” Laredo said.
Forget the Pitch;
Remember the Customer
Selling “an experience” in
a world where square inches
and square feet have long
been the rule may be the
most difficult transition for
media companies to make
in their relations with their
customers. A sales team
brought up in a commission–
based world needs a high
degree of support from
management if it is expected
to drop a hard-sell, order-based
strategy in favor of a softer
approach in which the customer is
asking what the media company can
do for them. “What I keep hearing is that
media reps just keep talking about what
they have to sell,” Laredo said. “What you
have to sell comes afterwards.”
It sounds topsy-turvy, but the end
result is an increasing level of customer
loyalty that should result in regular
advertising buys for print and online
media, and repeat booth sales and
sponsorships at trade shows.
Reach Mike Cooke at (415) 464-8500 or
mikecooke@dmgworldmedia.com; Tony Uphoff
at (415) 947-6000 or tuphoff@techweb.
com; Sharon Rowlands at (212) 204-4200 or
sharon.rowlands@penton.com; Leslie Laredo at
(954) 577-5700 or leslie@laredogroup.com
24 May 2009 Trade Show Executive www.TradeShowExecutive.com

special report
Quiet Crisis:
,
Honest Communications as
Economy Stumbles
By Hil Anderson, senior editor
San Diego, CA –
While not as dramatic
as a hurricane or disruptive as a broken
water pipe, the recession has had enough
of an impact on trade show venues that
convention and visitors bureaus (CVBs)
should consider a crisis communications
strategy for dealing with their local news
media and anxious city leadership.
Crisis communications has become a
finely honed and required skill for venue
managers. The goal is to get the best
information out to the media, government
officials and the public in timely fashion,
and at the same time, keep stakeholders,
such as trade show organizers, apprised of
how events may be impacted.
This system has worked well
for relatively short-term disruptions
stemming from a one-time incident,
such as a storm or structural problem.
It is now being used by CVBs in their
public discussions of the longer-running
impact the recession is having on the
tourism industry in their communities.
“Anyone trained in crisis
communications knows that you have to
acknowledge the issue first and foremost
and also show that you care about what
is going on and about the people who are
affected,” said Katie Blint, most recently
communications director at Connecticut
Convention Center in Hartford. “The last
thing you want to do is not communicate.
Furthermore, you must communicate in a
positive manner.”
Everyone is Watching
Cities have a lot riding on the convention
and trade show industry. The industry
provides scores of jobs and a revenue
stream that is vital to downtown
ExE cuT ivE Summary
• Honesty is the best policy,
but stress the positives
• Get in front of the public
quickly and frequently
• Keep city leaders and
stakeholders up to speed
•
Media coverage of trade shows
proves business is continuing
businesses and the city treasury, so a
significant and sustained drop in business
is naturally going to draw some anxious
attention from the media and city hall.
“There are a lot of people who
want to know the status of the tourism
industry because it is such an important
industry in San Diego,” said Joe Terzi,
interim president and CEO of the San
Diego Convention & Visitors Bureau
(ConVis). Even though there has long
been a close relationship between the
city’s leadership and its tourism industry,
Terzi stressed that ConVis was not
taking its support from the city and the
public for granted, particularly since the
agency is drumming up public support
to expand the San Diego Convention
Center at a time when attendance at
events is expected to be down. “We
emphasize that the expansion of the
www.TradeShowExecutive.com Trade Show Executive May 2009 25

convention center is a key component of
the long-term plan for the city,” he said.
Glass Half Full
Experts in crisis communications
urge CVB leaders to point out the
contributions that conventions and
trade shows make to the local economy.
But don’t pretend the recession doesn’t
exist. Hotels and restaurants will notice
sparser crowds and city officials will
report flagging hotel tax collections. As
is the case when a convention center is
disrupted by any crisis, the first rule is to
present a complete and honest picture.
The ultimate goal of a recession
communications plan should be to
reassure the public that the local
tourism economy is riding out some
temporary rough weather and is not
collapsing. “The best way to maintain
your credibility is to acknowledge the
obvious,” said Blint. “If the economy is
bad then you have to say, ‘Yeah, it is bad,
but here is what we are doing about it.’”
Laurel Erickson, a long-time Los
Angeles television journalist who is now
a crisis communications consultant for
Crisis Media Coaches, said being visible
and even proactive with the public
Erickson
helps assure them that the CVB is doing
its best to maintain business as usual
and protect the public’s investment.
“Appearances and actions point to doing
the right things,” she said.
The worst mistake a CVB can make,
Erickson told TSE, is not reaching out to
the public through their local media outlets.
Inaction, she said, can come through
either as a blasé attitude toward business
conditions or a bureaucratic unwillingness
to break bad news to the public. “Bosses
sometimes will hunker down and huddle
instead of reacting quickly,” she said.
Erickson pointed to the so-called AIG
effect as an example of an organization
that failed to recognize a brewing publicrelations
challenge over the company’s
travel policies until it was too late. “They
“Hotels and restaurants will notice
sparser crowds and city officials will
report flagging hotel tax collections.
As is the case when a convention
center is disrupted by any crisis, the
first rule is to present a complete and
honest picture.”
Blint
Terzi
were so slow in reacting that it gave a
whole gaggle of politicians the time to
grab a hold of it as an issue,” she said.
One Picture Worth 1,000 Words
The best place to demonstrate the
vibrancy of a city’s exhibition industry
may be on the trade show floor.
Television images and newspaper reports
of events taking place at the convention
center will give the public an idea of the
business conducted at trade shows. “It
sends the message that business is still
taking place,” said Blint, who was the
Connecticut Convention Center’s liaison
with the Hartford media. “Even in a
down economy, people are still meeting
and still coming to town to do business.”
Blint recommended CVBs to help their
trade show customers drum up some media
coverage and assist them in developing
story ideas that will appeal to a general news
outlet. If the show management prefers
to keep the media out, then the CVB must
respect their wishes. Some organizers and
associations may not be keen on showing
off exhibit floors and networking parties
that could come off in the media as being
too glitzy and extravagant.
But Blint said many of the show
managers whose events were featured in
the Hartford media were delighted with
the publicity. “They didn’t expect to be
on the front page or on television or
radio,” she said. “It is a very innovative
way to nurture repeat business.”
Reach Joe Terzi at (619) 232-3101 or
jterzi@sdcvb.org; Katie Blint at (860)
301-1541 or katieblint@gmail.com; Laurel
Erickson at (323) 309-7576 or laurel@
crisismediacoaches.com
26 May 2009 Trade Show Executive www.TradeShowExecutive.com

Industry Events
By Nicole Burnes, assistant editor June 2009
Sunday Monday Tuesday Wednesday Thursday friday saturday
1 2 3 4 5
6
San Jose, CA
Marano
7
Professional Convention
Management Association
(PCMA) Leadership
Conference
June 7-9, 2009,
Hilton Austin, Austin, TX
8
9 10
11
Hospitality Sales &
Marketing Association
International (HSMAI)
Affordable Meetings West
June 10-11, 2009
San Jose McEnery Convention
Exhibition & Convention
Executives Forum (ECEF)
2009
June 11, 2009
Mandarin Oriental,
Washington, DC
Center, San Jose, CA
12
Business Marketing
Association (BMA) 2009
Annual Conference
June 10-12, 2009
Drake Hotel, Chicago, IL
13
Healthcare Convention
& Exhibitors Association
(HCEA) Annual Meeting
June 13-16, 2009
Tampa Convention Center,
Tampa, FL
Nguyen
14
15
Canadian Association of
Exposition Management
(CAEM) Annual
Conference
June 14-16, 2009
Deerhurst Resort, Huntsville, ON
16
Exhibition Services &
Contractors Association
(ESCA) 20th Annual
Summer Educational
Conference
June 14-17, 2009
Wyndham Rio Mar Resort & Spa,
Rio Grande, Puerto Rico
17
18 19
National Association of
Consumer Shows (NACS)
Annual Convention
June 17-19, 2009
Memphis Cook Convention
Center, Memphis, TN
20
McGill
21
22 23
UFI – The Global
Association of the
Exhibition Industry Open
Seminar in Europe
June 22-24, 2009
Europarque, Porto, Portugal
24
Destination Marketing
Association International
(DMAI) Destinations
Showcase Conference &
Expo: Chicago
June 24, 2009
Donald E. Stephens Convention
Center, Rosemont, IL
Donald E. Stephens Convention Center
27
Porto, Portugal
28
29 30
More Details
PCMA Leadership Conference
June 7-9, 2009, Hilton Austin, Austin, TX
www.pcma.org
Event Management: PCMA,
(312) 423-7262
HSMAI Affordable Meetings West
June 10-11, 2009, San Jose McEnery
Convention Center, San Jose, CA
www.affordablemeetings.com
Event Management: J. Spargo &
Associates, Inc., (703) 631-6200
BMA 2009 Annual Conference
June 10-12, 2009, Drake Hotel,
Chicago, IL
www.marketing.org
Event Management: BMA,
(800) 664-4BMA
ECEF 2009
June 11, 2009, Mandarin Oriental,
Washington, DC
www.eceforum.com
Event Management: Integrated Show
Management & Marketing,
(703) 979-4904
HCEA Annual Meeting
June 13-16, 2009,
Tampa Convention Center, Tampa, FL
www.hcea.org
Event Management: HCEA,
(404) 252-3663
CAEM Annual Conference
June 14-16, 2009, Deerhurst Resort,
Huntsville, ON, www.caem.ca
Event Management: CAEM,
(416) 787-9377
ESCA 20th Annual Summer
Educational Conference
June 14-17, 2009, Wyndham Rio Mar
Resort & Spa, Rio Grande, Puerto Rico
www.esca.org
Event Management: ESCA,
(469) 574-0698
NACS Annual Convention
June 17-19, 2009, Memphis Cook
Convention Center, Memphis, TN
www.publicshows.com
Event Management: NACS,
(503) 253-0832
UFI – The Global Association
of the Exhibition Industry Open
Seminar in Europe
June 22-24, 2009,
Europarque, Porto, Portugal
www.ufi.org
Event Management: UFI,
(33) 1 42 67 99 12
DMAI Destinations Showcase
Conference & Expo: Chicago
June 24, 2009
Donald E. Stephens Convention Center,
Rosemont, IL
www.destinationsshowcase.com
Event Management: DMAI,
(202) 296-7888
Who’s Where
n At the PCMA Leadership Conference, CNN
Anchor Betty Nguyen offers her insights
on how to use your talents, passions and life
lessons to build a successful career path.
n Helen Marano, director, Office of Travel
& Tourism Industries for the Department of
Commerce is a featured speaker at ECEF.
n Tim McGill, president and CEO of
Hargrove, Inc., is one of the panelists
who will forecast trade show growth in
the short and long term in Trade Show
Executive’s Trending and Spending
Panel at the ESCA Summer Educational
Conference.
www.TradeShowExecutive.com Trade Show Executive May 2009 27

Power Lunch
Megan Tanel
Paving
the Way for
CONEXPO’s
Growth
By Bob Dallmeyer, columnist
Megan Tanel has a lot on her plate
these days. In addition to her role
as Vice President of Exhibitions and
Events for the Association of Equipment
Manufacturers (AEM), Megan is the
director of AEM’s CONEXPO-CON/
AGG exposition, one of the largest shows
in the Western Hemisphere at over two
million net square feet of exhibit space.
That puts her in charge of not only one
major trade show, but an entire portfolio
that includes several of the largest events
in North America. She is equally adept at
launching successful start-up events and
rejuvenating existing shows.
Megan also finds time to remain
actively involved with the Professional
Convention Management Association
(PCMA) and the International Association
of Exhibitions and Events (IAEE).
She currently chairs IAEE’s important
Education Committee and, to top it off,
has two children and is expecting a third.
We spoke with Megan by telephone
shortly after she returned home from India
where she researched a show to take
place in Mumbai.

Photo Credit: Sherry Tesler
Bob: How many shows are there
in the AEM portfolio?
Megan: AEM organizes seven
shows, both domestic and international,
and we have sales agreements with two
other shows. We run 11 other seminars
or conferences annually and a new show
launch is in the works for 2011.
I’ve always wondered why there
is a three-year rotation for
CONEXPO-CON/AGG.
Initially, CONEXPO and CON/
AGG were separate shows: CONEXPO
ran every six years and CON/AGG every
four years. They merged in 1996 and the
three-year cycle was chosen to fit into the
three-year rotation of two other major
global construction exhibitions: the
bauma show in Munich and INTERMAT
in Paris. Our event became the third
in that cycle. And while there are
technology advances and innovations
daily in the construction industry,
exhibitors have indicated this cycle has
worked for them.
How do you gear up to run one
of the largest events in the world
every three years?
(laughing) I just say goodbye to my
family. Seriously, it takes a tremendous
amount of teamwork, organization and
budget planning. In addition to our AEM
show staff members, we use a contract
staff to help us with operational issues
and, at times, we outsource certain
aspects of the show logistics. We rely
heavily on all of our vendors, whom
we consider integral to our team effort.
Plus, we have several other shows in our
portfolio with unusual rotation patterns
that also need special staffing, so at any
moment, we are in different parts of
several show cycles. There’s never any
real downtime in my job.
You just finished in Orlando that
was successful in spite of the
tough economy. How did you
achieve that?
It was the World of Asphalt, held from
March 10-12. It was my first startup in
2001 – my “baby” – with a challenging
rotation of two years on, one year off.
Actually, in the off year, it becomes
part of CONEXPO-CON/AGG. The
show grew steadily until 2007, when it
stalled a little. This year, we put a major
effort into growing it. We co-located
with an existing association partner, with
AGG1 – Aggregates Forum and Expo being
inaugurated. The show was filled with
networking opportunities, education
offerings, plus a great show floor for
buyers. The dual shows posted huge
attendance increases, especially for our
World of Asphalt, which had a real 50%
growth rate over 2007. Our World of
Asphalt exhibitor numbers broke all
records, even though the overall show
net square footage of exhibit space
was a bit smaller. By increasing this
event’s overall value, we experienced
tremendous growth.
How did you get started at AEM?
It all started over softball. While
I was studying at the University of
Wisconsin/Lacrosse, I dated a fellow
who played softball on a local team with
Dennis Slater, now AEM President.
Dennis offered me an intern position
and later hired me when I graduated
in 1995. Eventually I left for the socalled
“greener pastures” of hotel sales
(laughing). I helped launch the original
House of Blues Hotel in Chicago.
Fortunately, Dennis hired me back after
18 months and I’ve been with AEM
ever since.
When were you promoted to your
present position? How large is
your team?
I was named vice president of
exhibitions in January 2008. My staff
consists of 19 great people, not counting
the marketing/PR team that works on all
AEM activities.
What are you currently doing to
enhance space sales?
We froze our space rates at 2008
levels and reward our priority point
leaders. We hold on-site space draws
Continued on page 30
Trade Show Executive May 2009 29

Continued from page 29
at our smaller events to make it more
convenient for our exhibitors. We also
increased the number and size of colocated
events – it’s the “AEM Trade
Show Model” of maximizing the value
with additional industry events being
held in one location.
How do you work with other
industry associations?
We approach partner organizations
and work with them so we join together
to create trade shows that increase the
overall value to all our stakeholders.
This is a true win-win effort, particularly
in these times. It lowers costs for the
associations, exhibitors and attendees,
plus everyone’s ROI is higher when
several events are held in one place.
How are you helping attendees
during this recession?
In addition to co-locating events,
we’ve created additional networking
and learning opportunities, as well as
a significantly enhanced trade show
floor. We are holding hotel rates and
registration prices at 2008 levels. Our
attendees really appreciate that. We also
communicate with them constantly –
through surveys, e-mails, phone calls and
direct contact at industry events.
Tell me about your global
operations.
AEM has been in China for more
than ten years, and we launched the
CONEXPO ASIA brand several years
ago. We have a presence in Brussels,
Belgium for handling statistics and
technical issues. We have another
office in Canada for public policy and
a dedicated staff to handle all of Latin
America.
Did I just read about a new global
alliance?
Yes. At INTERMAT in Paris, we
announced a worldwide cooperation
agreement between AEM and Munich
Trade Fairs, which owns bauma and
other shows. Together, we’re launching
new construction industry events in
emerging markets. Our first joint venture
is planned for 2011 in India.
Any thought about branching out
from construction?
Yes, we are also negotiating a
similar arrangement with DLG for the
agriculture sector. Initially, we are going
to support their Agritechnica show (held in
Germany) with a pavilion and they will
support our North America launch, AG
CONNECT Expo, next year in Orlando.
How many AEM member
companies are there worldwide?
We have over 800 members
worldwide in five industries.
I assume you organize numerous
national pavilions?
Yes, we are organizing or have
organized pavilions in China, Germany,
France, Singapore, Russia, Mexico,
Australia and Brazil.
Will the stronger dollar impact your
exhibitions – or is it already doing
that?
The weaker dollar has truly helped
our domestic shows by boosting
international attendance, but the stronger
dollar will significantly impact our
overseas shows.
What are you doing to
accommodate Gen X and Y at your
events?
We are presently launching our social
media plan based on significant industry
research. It turns out that the agricultural
side of our business is much more
techno-savvy than the construction side.
All of our shows will be on LinkedIn,
Facebook and Twitter. We’re still looking
at the best way to do blogging.
Tell me about your “Construction
Challenge.”
Through surveys, we learned that the
perception of the construction industry
was “dirty, dumb and dangerous.”
We needed to change that opinion,
increase industry awareness and develop
Blueprint for Success. Show Manager Melissa
Magestro (L) and Megan Tanel plan the moves for
an upcoming show.
30 May 2009 Trade Show Executive www.TradeShowExecutive.com

the workforce. We partnered with
Destination Imagination to create a
nationwide high school competition
called “Construction Challenge.” We
invited 500 students in Las Vegas
during CONEXPO-CON/AGG to
compete in three areas. Our exhibitors
were sponsors and the winners won
scholarships and other prizes. Best of all,
the students completely changed their
opinion of the industry, and many were
seriously considering changing college
majors. Next up is a similar program for
the agriculture business.
How would you characterize your
competition in this economy?
For me, the competition is fun. With
the exhibition industry under siege at
the moment, we all work together to
increase the value of our events. Even
though we compete, we communicate
well with each other.
What do you do better at AEM than
anyone else in the business?
Customer service. We listen to our
members and the industries we represent.
It’s our way of taking a step back,
reviewing what we accomplished, and
then refreshing our plans to stay relevant,
timely and new. We learn from our
mistakes and, when necessary, we don’t
take ourselves too seriously.
What keeps you up at night,
besides the anticipated new baby?
Crazy ideas, according to my staff.
My BlackBerry is on my nightstand and
often I wake up during the night with
an idea – which I immediately e-mail
to my co-workers. The next day, they’re
concerned that I was up at 2:30 a.m. and
want to know if there was a problem.
Any final thoughts?
I’ve been in this industry a short
time, yet I’ve already observed several
business cycles. One thing that frustrates
me is that many in our industry tend
to stay in their own little silos, and
they don’t communicate with other
association and independent organizers
to increase the value of all events. There
is a disconnect at times between show
organizers, vendors, colleagues and
industry professionals in general, which
needs to be erased for the betterment of
our industry. I also feel strongly that we
have to have a balance between work and
our private life. I fully embrace both.
Contact Megan Tanel CEM at (414) 298-
4117 or mtanel@aem.org
Surrounded by Talent. Megan Tanel (third
from right) and AEM President Dennis Slater
(fourth from left) along with some of the key AEM
leadership. L-R: Renee Peters, Director, Trade
Shows and International Accounting; Show
Manager Melissa Magestro; Nicole Hallada,
Senior Director, Marketing; Slater; Dagmar
Fleming, Director, Global Business Development;
Richard Jefferson, Senior Director, Public
Relations; Tanel; Dana Wuesthoff, Exposition
Services Manager; and Kaien Li, Show Director,
Conexpo Asia and Director, Asia Sales
Bob Dallmeyer
CEM is Past
Chairman of both
the International
Association of
Exhibitions and
Events (IAEE)
and the Trade
Show Exhibitors
Association (TSEA), Bob Dallmeyer
as well as a former
Director of the Center for Exhibition
Industry Research (CEIR). In 2006, he
was inducted into the Convention Industry
Council’s “Hall of Leaders.” Contact
Bob at (323) 934-8300 or bdallmeyer@
tradeshowexecutive.com or www.
bobdallmeyer.com
www.TradeShowExecutive.com Trade Show Executive May 2009 31

TSE’s Trade Show Locator
ZOOM Presents the Leading Shows
Coming Up in July in North America
By Nicole Burnes, Zoom editor
Sponsored by
Whether you need a quick reminder of shows on the horizon or are studying the market for
potential partnerships, co-locations or acquisitions, here is a list of 101 of the most important trade
shows scheduled for July. Each show is listed by industry category and contains both a wide-angle
and close-up view of the event, the organizer, the site and projected size. For a list of shows coming
up in the next 12 months – searchable by each field – go to www.TradeShowExecutive.com. To
be considered for future editions of Zoom
in print and online, email information on your show to
nburnes@tradeshowexecutive.com.
Nicole Burnes
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Advertising & MArketing
The ASI Show!
ASI Show Inc.
www.asishow.com
Mary Upton
VP of Trade Show Operations
800-546-3300
7/21/2009
7/23/2009
McCormick Place
Chicago, IL
86,000 nsf
610 Exhibitors
4,400 Attendees
Bridge to Integrated Marketing &
Fundraising Conference
Conference Incorporated
www.bridgeconf.org
Donna Tschiffely
President
703-689-3629
7/21/2009
7/23/2009
Gaylord National Resort
& Convention Center
Washington, DC
NSF Not Supplied
70 Exhibitors
1,200 Attendees
AerospAce & AviAtion
Airborne Law Enforcement
Association - Annual
ALEA
www.alea.org
Nicole Gentile
Operations Manager
301-631-2406
7/22/2009
7/25/2009
Savannah International Trade
& Convention Center
Savannah, GA
36,000 nsf
150 Exhibitors
700 Attendees
NCSL International Workshop
& Symposium
NCSL International
www.ncsli.org
Tom Huttemann
Meeting Planner
303-440-3339
7/26/2009
7/30/2009
Henry B. Gonzalez
Convention Center
San Antonio, TX
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Agriculture & FArMing
Ag Expo at Michigan State
University
Ag Expo
www.agexpo.msu.edu
Ruth Borger
Ag Expo Director
517-432-1555 x153
7/21/2009
7/23/2009
Michigan State University
East Lansing, MI
NSF Not Supplied
250 Exhibitors
12,000 Attendees
AppArel, BeAuty, shoes
& textiles
The Cobb Show
Atlanta Apparel Exhibition Group
www.aaeshow.com
Carolyn Rey
Show Manager
770-982-4682
7/26/2009
7/27/2009
Cobb Galleria Center
Atlanta, GA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Cosmoprof North America
North American Beauty Events LLC
www.cosmoprofnorthamerica.com
Eric Horn
Show Director
800-468-2274 x3431
7/19/2009
7/21/2009
Mandalay Bay
Convention Center
Las Vegas, NV
177,605 nsf
740 Exhibitors
25,000 Attendees
Transworld’s Jewelry, Fashion
& Accessories Show - Summer
TransWorld Exhibits
www.jfashow.com
Joseph Thaler
CEO
847-446-8434
7/9/2009
7/12/2009
Donald E. Stephens
Convention Center
Rosemont, IL
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Texworld USA
Messe Frankfurt, Inc. - USA
www.texworldusa.com
Stephanie Everett
Group Show Dir. - Textile Shows
770-984-8016
7/14/2009
7/16/2009
Jacob K. Javits
Convention Center
New York, NY
25,000 nsf
200 Exhibitors
2,500 Attendees
The WSA Show, The Collections at
WSA and Materials at WSA
ENK International
www.wsashow.com
Carrie Koeturius
Director of Operations
818-379-9400
7/31/2009
8/2/2009
Las Vegas Convention
Center/The Venetian Resort,
Hotel Casino
Las Vegas, NV
705,708 nsf
Exhibitors Not Supplied
Attendees Not Supplied
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 34
32 May 2009 Trade Show Executive www.TradeShowExecutive.com

Trade Show Executive’s
Always Ten Steps Ahead
SMART-reg International offers more than
registration and lead retrieval services. We
provide value-added solutions that will enhance
both your attendee’s and exhibitor’s experience.
Here’s a small sampling of our reasonably
priced technology-based ancillary services.
2008
INNOVATION
AWARDS
sMArt-
connect is a social and
professional networking and agenda
planning tool. SMART-Connect
can be used to schedule session
participation and secure appointments
with select groups, attendees, peers,
speakers and exhibitors. Other
systems can be costly, and in most
cases, are an adjunct to the main
attendee registration experience.
Our value-priced solution is tightly
integrated with the entire registration
experience.
tap-
n-go is a compact, RFIDenabled,
free-standing battery
powered unit offering quick and easy
tracking for sessions, events and
exhibit floor traffic using the attendee’s
RFID name badge. The unit can
authenticate whether an attendee
has registered and/or prepaid to
be admitted to a particular event.
Collected information is downloaded
and a statistical portrait is developed
along with attendance reports.
sMArt-
confirmation is a new
attendee confirmation and badge
mailing system that reduces postage
and adds a green factor as well.
This new badge delivery system
totally eliminates petroleum-derived
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No matter what registration system you use today, we
know we can improve it with new technology, increased
efficiencies and better service. Call or email me today to
explore some new ideas.
Providing Fail-Safe Registration and Lead Retrieval
with Passionate Customer Service for over 25 Years
Visit www.SMART-reg.com or call (888) 999-9169
Arnie Roberts,
President & CEO
(888) 999-9169
arnie@SMART-reg.com

TSE’s Trade Show Locator
Continued from page 32
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Art, Music & culture
Summer NAMM
NAMM, The International Music
Products Association
www.namm.org/summer
Kevin Johnstone
Director of Trade Shows
760-438-8007 x105
7/17/2009
7/19/2009
Nashville Convention Center
Nashville, TN
65,000 nsf
400 Exhibitors
18,000 Attendees
AutoMotive, trucking &
trAnsportAtion
PAACE Automechanika Mexico
Messe Frankfurt, Inc. - USA
www.paaceautomechanika.com
Kristen Wooburn
Show Manager
770-984-8016
7/15/2009
7/17/2009
Centro Banamex
Mexico City, DF
85,000 nsf
531 Exhibitors
18,317 Attendees
STN EXPO Conference
& Trade Show
STN Media Group
www.schoolbusconference.com
Branden Smeltzer
General Manager
310-792-2226
7/25/2009
7/29/2009
Grand Sierra Resort & Casino
Reno, NV
74,000 nsf
120 Exhibitors
1,200 Attendees
Building & construction
FRSA - Annual
Florida Roofing, Sheet Metal
& Air Conditioning Contractors Assn.
www.floridaroof.com
Lisa Pate
Director of Convention
& Trade Show
407-671-3772
7/8/2009
7/11/2009
Orange County
Convention Center
Orlando, FL
80,000 nsf
235 Exhibitors
2,800 Attendees
Real Wood Furniture Finished
Your Way ® Trade Show
Unfinished Furniture Association
www.unfinishedfurniture.org
Fred Moriarty
Executive Director
800-487-8321
7/19/2009
7/21/2009
Duke Energy
Convention Center
Cincinnati, OH
12,400 nsf
40 Exhibitors
400 Attendees
Southeast Building Conference
and Green Building Show
SEBC & Florida Home
Builders Assocation
www.sebcshow.com
Paul Thompson
CEO/EVP, FHBA
850-224-4316 x13
7/30/2009
8/1/2009
Orange County
Convention Center
Orlando, FL
40,000 nsf
200 Exhibitors
12,500 Attendees
coMputers & soFtwAre
ApplicAtions
Design Automation Conference
MP Associates, Inc.
www.dac.com
Kevin Lepine
Conference Manager
303-530-4562
7/26/2009
7/31/2009
Moscone Center
San Francisco, CA
85,000 nsf
190 Exhibitors
5,000 Attendees
O’Reilly Open Source Convention
O’Reilly Media, Inc.
http://en.oreilly.com
Maureen Jennings
PR/Conferences
707-827-7083
7/20/2009
7/24/2009
San Jose Convention Center
San Jose, CA
13,000 nsf
70 Exhibitors
3,000 Attendees
dentAl
Academy of General Dentistry
Annual Meeting & Exhibits
AGD
www.agd.org
Marge Palonis
Exhibits Coordinator
312-440-4358
7/8/2009
7/12/2009
Baltimore Convention Center
Baltimore, MD
35,000 nsf
150 Exhibitors
Attendees Not Supplied
National Dental Association -
96th Annual Meeting
NDA
www.ndaonline.org
LaVette Henderson
Mgr. of Meetings & Conferences
202-588-1697
7/24/2009
7/29/2009
Hyatt Regency
Jacksonville Riverfront
Jacksonville, FL
25,000 nsf
130 Exhibitors
Attendees Not Supplied
Pacific Northwest Dental Conference
Washington State Dental Association
www.wsda.org
Kainoa Trotter
Director of Convention Services
206-448-1914
7/23/2009
7/24/2009
Washington State
Convention & Trade Center
Seattle, WA
NSF Not Supplied
300 Exhibitors
9,000 Attendees
RDH Under One Roof
PennWell Corporation
www.rdhunderoneroof.com
Emily Gotwals
Event Operations Manager
918-832-9305
7/29/2009
7/31/2009
Rio All Suite Hotel & Casino
Las Vegas, NV
10,000 nsf
90 Exhibitors
1,350 Attendees
educAtion, trAining,
science & reseArch
APPA Conference & Exhibition
APPA
www.appa.org
Suzanne Healy
Dir.of Meetings & Conventions
703-684-1446
7/8/2009
7/10/2009
Vancouver Convention
& Exhibition Centre
Vancouver, BC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
34 May 2009 Trade Show Executive www.TradeShowExecutive.com

Visit www.SMART-reg.com
or call (888) 999-9169
We Serve as an
Extension of Your Team
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
educAtion, trAining, science & reseArch (continued)
Conference for the Advancement Anita Hopkins
of Mathematics Teaching
Conference Coordinator
CAMT
512-335-2268
www.camtonline.org
7/15/2009
7/17/2009
George R. Brown
Convention Center
Houston, TX
NSF Not Supplied
150 Exhibitors
5,500 Attendees
Controlled Release Society - Annual
CRS
www.controlledreleasesociety.org
Susan Casey
Meeting Coordinator
651-994-3846
7/18/2009
7/22/2009
Bella Center
Copenhagen, Denmark
NSF Not Supplied
100 Exhibitors
1,500 Attendees
Federally Employed Women - Annual
FEW
www.fewntp.org
Rachel Combs
Co-Chair
202-898-0994
7/20/2009
7/24/2009
Orlando World Center
Marriott Resort
Orlando, FL
20,000 nsf
Exhibitors Not Supplied
1,800 Attendees
Microscopy & Microanalysis 2009
Corcoran Expositions, Inc.
www.microscopy.org
Doreen Bonnema
Exhibit Manager
312-541-0567
7/26/2009
7/30/2009
Richmond Convention Center
Richmond, VA
35,000 nsf
105 Exhibitors
1,500 Attendees
National Association of Scientific
Materials Managers - Annual
NAOSMM
www.naosmm.org
Amy Aldridge
850-284-7140
7/27/2009
7/31/2009
The Grove Hotel
and Qwest Arena
Boise, ID
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
National Education Association EXPO
Conventions•Exhibits•Promotions, Inc.
www.neaexpo.com
Larry Hughes
President
727-530-0405
7/1/2009
7/3/2009
San Diego Convention
Center
San Diego, CA
NSF Not Supplied
240 Exhibitors
16,000 Attendees
National Urban League Conference
NUL
www.nul.org
Tamiko Smith
Manager of Meetings
212-558-5385
7/29/2009
8/1/2009
McCormick Place
Chicago, IL
NSF Not Supplied
200 Exhibitors
10,000 Attendees
Summit for Advancement Leaders
Council for Advancement
& Support of Education
www.case.org
Mary-Kathleen Todd
Show Manager
202-328-5900
7/9/2009
7/11/2009
Hyatt Regency San Francisco
San Francisco, CA
7,300 nsf
70 Exhibitors
Attendees Not Supplied
Texas High School Coaches
Association
THSCA
http://coach.thsca.com
Joe Martin
Asst. Executive Director
512-392-3741
7/19/2009
7/22/2009
Austin Convention Center
Austin, TX
NSF Not Supplied
Exhibitors Not Supplied
10,000 Attendees
exhiBition &
Meeting industry
International Association of
Assembly Managers - Annual
IAAM
www.iaam.org
JoAnn Ramsey
Exhibits Manager
972-906-7441
7/24/2009
7/28/2009
Boston Convention
& Exhibition Center
Boston, MA
65,000 nsf
325 Exhibitors
1,400 Attendees
Meeting Professionals International
World Education Congress
MPI
www.mpiweb.org
Jennifer Jordan
Show Manager
972-702-3000
7/11/2009
7/14/2009
Calvin L. Rampton Salt
Palace Convention Center
Salt Lake City, UT
77,000 nsf
600 Exhibitors
4,000 Attendees
TS2 - Total Solutions Marketing for
the Exhibit & Event Professional
National Trade Productions, Inc.
www.ts2show.com
Shauna Peters
Marketing Manager
703-706-8215
7/20/2009
7/23/2009
McCormick Place
Chicago, IL
40,000 nsf
250 Exhibitors
3,000 Attendees
FinAnciAl, insurAnce
& legAl services
American Association for Justice -
Annual
AAJ
www.justice.org
Annie Seale
Director of Conventions
800-424-2725 x613
7/25/2009
7/29/2009
Hilton San Francisco
San Francisco, CA
15,000 nsf
140 Exhibitors
1,800 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 36
www.TradeShowExecutive.com Trade Show Executive May 2009 35

TSE’s Trade Show Locator
Continued from page 35
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
FinAnciAl, insurAnce & legAl services (continued)
American Association of Law
Pamela Reisinger
Libraries Annual Meeting
Director of Meetings
& Conference
312-205-8026
AALL
www.aallnet.org
7/25/2009
7/28/2009
Walter E. Washington
Convention Center
Washington, DC
20,000 nsf
120 Exhibitors
2,000 Attendees
Financial Management Conference
& Exposition
National Assn. for Home Care & Hospice
www.nahc.org
Sandy Antor
Director, Convention & Meetings
202-547-7424
7/29/2009
7/31/2009
Westin Boston Waterfront
Boston, MA
6,800 nsf
85 Exhibitors
850 Attendees
NASFAA - Annual
National Assn. of Student Financial
Aid Administrators
www.nasfaa.org
Jennifer Jackson
Dir. of Exhibits & Advertising
202-785-6946
7/12/2009
7/15/2009
Henry B. Gonzalez
Convention Center
San Antonio, TX
50,000 nsf
60 Exhibitors
2,000 Attendees
National Association of Federal
Credit Unions - Annual
NAFCU
www.nafcunet.org
Jerome Bruce
Sr. Mgr. Exhibits & Sponsorships
630-434-7779
7/21/2009
7/25/2009
Gaylord National Resort
& Convention Center
Washington, DC
50,000 nsf
150 Exhibitors
2,000 Attendees
Food & BeverAge
American Convention of Meat
Processors & Suppliers’ Exhibition
American Association of Meat Processors
www.aamp.com
Jodi Bartlett
Convention Manager
717-367-1168
7/16/2009
7/18/2009
Qwest Center Omaha
Omaha, NE
15,000 nsf
110 Exhibitors
1,200 Attendees
American Culinary Federation
National Convention
ACF
www.acfchefs.org
Debra Bulak
Dir. of Events & Operations
Mgmnt.
800-624-9458 x110
7/11/2009
7/14/2009
Orlando World Center Marriott
Resort & Convention Center
Orlando, FL
NSF Not Supplied
150 Exhibitors
2,000 Attendees
Natural Marketplace
New Hope Natural Media,
a Division of Penton Media, Inc.
www.naturalmarketplaceshow.com
Erica Kennon
Account Manager
303-998-9314
7/9/2009
7/11/2009
Sands Expo & Convention
Center/The Venetian Resort,
Hotel Casino
Las Vegas, NV
60,000 nsf
400 Exhibitors
7,500 Attendees
PMA Foodservice Conference
& Exposition
Produce Marketing Association
www.pma.com
Jamie Hillegas
Trade Show Manager
302-738-7100
7/24/2009
7/26/2009
Monterey Conference Center
Monterey, CA
14,900 nsf
149 Exhibitors
1,500 Attendees
Texas Food & Fuel Expo
Texas Grocery & Convenience Association
www.txfoodandfuelexpo.com
Dana Fuller
Dir. of Meetings & Exposition
512-926-9285
7/19/2009
7/21/2009
Henry B. Gonzalez
Convention Center
San Antonio, TX
35,800 nsf
253 Exhibitors
1,000 Attendees
governMent & MilitAry
National Association of Counties -
Annual
Corcoran Expositions, Inc.
www.naco.org
Barry Sacks
Exhibits Manager
312-541-0567 x642
7/24/2009
7/28/2009
Gaylord Opryland Resort
& Convention Center
Nashville, TN
30,000 nsf
200 Exhibitors
2,000 Attendees
NCSL Legislative Summit
National Conference of State Legislatures
www.ncsl.org
Gene Rose
Director of Communications
303-364-7700
7/20/2009
7/24/2009
Pennsylvania Convention
Center
Philadelphia, PA
50,000 nsf
300 Exhibitors
7,000 Attendees
hoMe Furnishings, interior
design & lAndscAping
Atlanta International
Area Rug Market
AmericasMart Atlanta
www.americasmart.com
Chas Sydney
404-220-2200
7/12/2009
7/15/2009
AmericasMart Atlanta
Atlanta, GA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
AWFS Vegas
Association of Woodworking
& Furnishings Suppliers
www.awfsfair.org
Marguerite Hoffman
Vice President, Trade Shows
323-838-9440
7/15/2009
7/18/2009
Las Vegas Convention Center
Las Vegas, NV
350,000 nsf
625 Exhibitors
15,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
36 May 2009 Trade Show Executive www.TradeShowExecutive.com

Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Flexibility to Handle Your
Unique Requirements
Visit www.SMART-reg.com or call (888) 999-9169
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
hoMe Furnishings, interior design & lAndscAping (continued)
International Society of
Arboriculture - Annual
ISA
www.isa-arbor.com
Mary Belding
Manager of Meetings & Events
217-355-9411 x214
7/24/2009
7/29/2009
Rhode Island
Convention Center
Providence, RI
125,000 nsf
115 Exhibitors
2,100 Attendees
OFA Short Course
OFA – an Assn. of Floriculture Professionals
www.ofa.org
Wendy McAtee
Director of Expositions
614-487-1117
7/11/2009
7/14/2009
Greater Columbus
Convention Center
Columbus, OH
152,116 nsf
566 Exhibitors
9,225 Attendees
Penn Atlantic Nursery Trade Show
Pennsylvania Landscape
& Nursery Association
www.PANTSHOW.com
Sally O’Shea
Event Manager
717-238-1673
7/28/2009
7/30/2009
Greater Philadelphia Expo
Center at Oaks
Oaks, PA
90,000 nsf
500 Exhibitors
8,000 Attendees
Jewelry
JA New York Summer Show
Nielsen Business Media, Inc.
www.ja-newyork.com
Drew Lawsky
Group Show Director
646-654-4983
7/26/2009
7/29/2009
Jacob K. Javits
Convention Center
New York, NY
160,000 nsf
1,300 Exhibitors
13,000 Attendees
MAnuFActuring & pAckAging
SEMICON West
Semiconductor Equipment
& Materials International
www.semiconwest.org
Gia Carunchio
Sr. Director, Global Expositions
408-943-6900
7/14/2009
7/16/2009
Moscone Center
San Francisco, CA
300,000 nsf
1,200 Exhibitors
25,000 Attendees
MedicAl & heAlthcAre
products
AACC/ASCLS Clinical Lab Expo
Scherago International
www.scherago.com/cle
Tony Maiorino
Sr. Dir., Expositions & Meetings
201-653-4777 x22
7/19/2009
7/23/2009
McCormick Place
Chicago, IL
188,500 nsf
650 Exhibitors
19,500 Attendees
AHRMM’s 47th Annual Conference
& Exhibition
Association for Healthcare Resource
& Materials Management
www.ahrmm.org
TaNisha Williams
Meeting Planner
312-422-3845
7/19/2009
7/22/2009
Tampa Convention Center
Tampa, FL
36,000 nsf
240 Exhibitors
1,100 Attendees
American Academy of Dermatology -
Summer Academy Meeting
AAD
www.aad.org
Tim Moses
Dir. of Meetings & Conventions
847-330-0230
7/29/2009
8/2/2009
John B. Hynes Veterans
Memorial Convention Center
Boston, MA
20,000 nsf
180 Exhibitors
3,000 Attendees
American Association of Physicists
in Medicine - Annual
AAPM
www.aapm.org/meetings/09AM
Karen MacFarland
Meetings Manager
301-209-3382
7/26/2009
7/30/2009
Anaheim Convention Center
Anaheim, CA
45,000 nsf
120 Exhibitors
4,000 Attendees
American Hospital Association
Leadership Summit
AHA/Health Forum
www.healthforum.com
Aggie Abbinanti
Exhibits Manager
312-893-6844
7/23/2009
7/25/2009
Marriott San Francisco
San Francisco, CA
NSF Not Supplied
86 Exhibitors
1,200 Attendees
APMA Annual Scientific Meeting
(“The National”)
American Podiatric Medical Association, Inc.
www.apma.org
Anne Martinez
Meeting Administrator
301-571-9200
7/30/2009
8/2/2009
Metro Toronto
Convention Centre
Toronto, ON
NSF Not Supplied
275 Exhibitors
3,200 Attendees
AUSA ILW Army Medical Symposium
& Exposition (MEDCOM)
Association of the United States Army
www.ausa.org
Michael Scanlan
Director of Industry Affairs
703-907-2671
7/21/2009
7/24/2009
Henry B. Gonzalez
Convention Center
San Antonio, TX
15,000 nsf
100 Exhibitors
1,200 Attendees
Autism Society of America - Annual
ASA
www.autism-society.org
Meg Ellacott
Show Manager
302-260-9487
7/22/2009
7/25/2009
Pheasant Run Resort & Spa
St. Charles, IL
15,000 nsf
135 Exhibitors
1,800 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 38
www.TradeShowExecutive.com Trade Show Executive May 2009 37

TSE’s Trade Show Locator
Continued from page 37
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
Visit www.SMART-reg.com or call (888) 999-9169
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
MedicAl & heAlthcAre products (continued)
Florida Dietetic Association - Annual Christine Stapell
FDA
Executive Director
www.eatrightflorida.org
850-386-8850
7/12/2009
7/15/2009
Naples Grande Beach Resort
Naples, FL
15,000 nsf
90 Exhibitors
600 Attendees
Health Physics Society - Annual/
American Radiation Safety Conference
Burk & Associates, Inc.
www.burkinc.com
Sue Burk
Show Manager
703-790-1745 x15
7/12/2009
7/16/2009
Hilton Minneapolis
Minneapolis, MN
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
International Conference on
Alzheimer’s Disease (ICAD 2009)
Alzheimer’s Association
www.alz.org
Darnella Harris
Conf. Services, Reg.
& Travel Logistics
312-335-5833
7/11/2009
7/16/2009
Messe Wien Exhibition
and Congress Center
Vienna, Austria
10,000 nsf
70 Exhibitors
4,000 Attendees
LAFP 62nd Annual Assembly &
Exhibition
Louisiana Academy of Family Physicians
www.lafp.org
Mary Catherine Koonce
Meeting/Event Coordinator
225-923-3313
7/9/2009
7/12/2009
L’Auberge du Lac Resort
& Casino
Lake Charles, LA
14,000 nsf
55 Exhibitors
150 Attendees
National Conference of Family
Medicine Residents & Medical
Students
American Academy of Family Physicians
www.aafp.org/nc09
Kristy Wilson
Convention Operations Dept.
913-906-6222
7/30/2009
8/1/2009
Kansas City Convention Center
Kansas City, MO
45,100 nsf
370 Exhibitors
1,500 Attendees
National Medical Association - Annual
NMA
www.nmanet.org
Pat Norman
Dir. of Convention Services
202-347-1895 x250
7/25/2009
7/29/2009
Mandalay Bay Hotel & Casino
Las Vegas, NV
100,000 nsf
80 Exhibitors
6,500 Attendees
National Primary Care Nurse
Practitioner Symposium
Milestone Presentations, LLC
www.nursing.ucdenver.edu/news/
nursesymposium.htm
Mark Stone
Show Manager
800-996-3233
7/16/2009
7/19/2009
Copper Conference Center
Copper Mountain, CO
7,500 nsf
100 Exhibitors
1,200 Attendees
Texas Academy of Family Physicians
- Annual
Horizon Meetings, Inc.
www.tafp.org
Lisa Gallo
Exhibit Sales Coordinator
512-329-8666
7/15/2009
7/19/2009
Arlington Convention Center
Arlington, TX
24,000 nsf
135 Exhibitors
450 Attendees
World Congress on Heart Disease
International Academy of Cardiology
www.cardiologyonline.com
Asher Kimchi
Chairman
310-657-8777
7/24/2009
7/27/2009
Hyatt Regency Vancouver
Vancouver, BC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
phArMAceuticAls
McKesson Pharmacy
Strategies Conference
McKesson Corporation
www.mckessontradeshow.com
Cynthia Murray
415-983-8778
7/19/2009
7/23/2009
Gaylord Palms Resort
& Convention Center
Orlando, FL
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Southwest Rxperts Conference & Expo
Texas Pharmacy Association
www.rxpert.org
police, Fire, security &
eMergency services
Americas’ Fire & Security Expo
ROC Exhibitions
www.americasfireandsecurity.com
Kurt Wehrs
Senior Director, Education
512-615-9179
Bernice Alcantar
Project Coordinator
630-271-8230
7/22/2009
7/25/2009
7/28/2009
7/30/2009
Westin Riverwalk, San Antonio
San Antonio, TX
Miami Beach
Convention Center
Miami Beach, FL
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
30,000 nsf
200 Exhibitors
4,100 Attendees
Firehouse Expo
Cygnus Expositions
www.firehouseexpo.com
Karen Mahoney
Meetings Manager
800-827-8009 ext. 3326
7/21/2009
7/26/2009
Baltimore Convention Center
Baltimore, MD
120,000 nsf
450 Exhibitors
17,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
38 May 2009 Trade Show Executive www.TradeShowExecutive.com

Visit www.SMART-reg.com or call
(888) 999-9169
We never
miss a shot
Providing Fail-Safe Registration and Lead Retrieval with
Passionate Customer Service for over 24 Years
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
printing, grAphics,
photogrAphy & puBlishing
The A&E, Printwear and Sign Business
& Digital Graphics Shows
National Business Media, Inc.
www.nbmshows.com
Susan Hueg
Director Exhibitions & Events
303-469-0424 x204
7/30/2009
8/1/2009
Long Beach Convention
& Entertainment Center
Long Beach, CA
45,000 nsf
220 Exhibitors
9,500 Attendees
American Library Association - Annual
Hall-Erickson, Inc.
http://exhibitors.ala.org
Paul Graller
VP/Show Director
630-434-7779
7/9/2009
7/15/2009
McCormick Place
Chicago, IL
150,000 nsf
850 Exhibitors
20,000 Attendees
COMIC-CON 2009
Comic-Con International
www.comic-con.org
religious
International Christian Retail Show
Christian Booksellers Association
www.christianretailshow.com
David Glanzer
Dir. of Marketing
& Public Relations
619-414-1020
Scott Graham
Meetings & Expositions Dir.
719-265-9895
7/23/2009
7/26/2009
7/12/2009
7/15/2009
San Diego
Convention Center
San Diego, CA
Colorado Convention Center
Denver, CO
NSF Not Supplied
1,000 Exhibitors
120,000 Attendees
120,000 nsf
400 Exhibitors
10,000 Attendees
National Association of Church
Business Administration - Annual
NACBA
www.nacba.net
Ernestine Haas
Conference Manager
972-699-7555
7/17/2009
7/21/2009
Long Beach Convention
& Entertainment Center
Long Beach, CA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
National Association of Pastoral
Musicians - Annual
NPM
www.npm.org
Karen Heinsch
Exhibits & Advertising
Manager
503-289-3615
7/6/2009
7/10/2009
Donald E. Stephens
Convention Center
Rosemont, IL
NSF Not Supplied
Exhibitors Not Supplied
2,500 Attendees
sporting goods & recreAtion
International Convention of Allied
Sportfishing Trades
American Sportfishing Association
www.ICASTfishing.org
Maria del Valle
ICAST Director
703-519-9691 x240
7/15/2009
7/17/2009
Orange County
Convention Center
Orlando, FL
120,000 nsf
350 Exhibitors
7,000 Attendees
The Marine Aftermarket Accessories
Trade Show
National Marine Manufacturers Association
www.nmma.org
Stephen Evans
Dir. of Trade Events
& Meeting Services
312-946-6238
7/15/2009
7/17/2009
Orange County
Convention Center
Orlando, FL
45,000 nsf
300 Exhibitors
2,500 Attendees
Outdoor Retailer Summer Market
Nielsen Business Media, Inc.
www.outdoorretailer.com
Julie Freedman
Operations Manager
949-226-5717
7/21/2009
7/24/2009
Calvin L. Rampton Salt
Palace Convention Center
Salt Lake City, UT
400,000 nsf
920 Exhibitors
19,500 Attendees
Shreveport Hunter’s Expo
RJ Promotions, Inc.
www.shreveporthuntersexpo.com
Scott McDowell
Show Manager
816-676-1200
7/24/2009
7/26/2009
Shreveport
Convention Center
Shreveport, LA
NSF Not Supplied
100 Exhibitors
Attendees Not Supplied
toys, hoBBies & giFts
Atlanta International Gift
& Home Furnishings Market
AmericasMart Atlanta
www.americasmart.com
Jo Ann Miller-Marshall
Senior Vice President
404-220-2200
7/10/2009
7/14/2009
AmericasMart Atlanta
Atlanta, GA
430,250 nsf
2,700 Exhibitors
50,000 Attendees
The California Gift Show
GLM Gift Shows,
a dmg world media business
www.californiagiftshow.com
Angelia Singleton
Show Director
213-430-2356
7/17/2009
7/20/2009
Los Angeles
Convention Center
Los Angeles, CA
185,000 nsf
1,200 Exhibitors
22,000 Attendees
CHA Summer Convention
& Trade Show
Craft & Hobby Association
www.chashow.org
John Erich
Trade Show Marketing
Manager
201-835-1205
7/28/2009
7/30/2009
Orange County
Convention Center
Orlando, FL
95,000 nsf
280 Exhibitors
6,000 Attendees
L.A. Gift & Home Market
Merchandise Mart Properties, Inc.
www.lamart.com
Maura Bruton
Public Relations
312-527-4141
7/14/2009
7/20/2009
L.A. Mart
Los Angeles, CA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 40
www.TradeShowExecutive.com Trade Show Executive May 2009 39

TSE’s Trade Show Locator
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
Continued from page 39
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
toys, hoBBies & giFts (continued)
National Train Show
Tom Draper
National Model Railroad Association Chairman & General Manager
www.nationaltrainshow.org
423-892-2846
Visit www.SMART-reg.com or call (888) 999-9169
7/10/2009
7/12/2009
Connecticut Convention Center
Hartford, CT
20,000 nsf
200 Exhibitors
20,000 Attendees
OASIS Gift Show
KKT Event Management, LLC
www.oasis.org
Kristi Thomas
623-236-8040
7/23/2009
7/25/2009
University of Phoenix Stadium
Glendale, AZ
240,000 nsf
350 Exhibitors
4,000 Attendees
Western New York Gift Show
Coral Productions
www.westernnewyorkgiftshow.com
Patti Cartwright
Show Manager
585-254-2580
7/26/2009
7/28/2009
The Fair & Expo Center
Henrietta, NY
20,000 nsf
100 Exhibitors
2,500 Attendees
trAvel, hotels & restAurAnts
Destination Marketing Association
International - Annual
DMAI
www.destinationmarketing.org
Paul Griffin
Dir. of Meetings & Events
202-296-7888
7/28/2009
7/30/2009
Hyatt Regency Atlanta
Atlanta, GA
NSF Not Supplied
85 Exhibitors
800 Attendees
Hawaii Lodging, Hospitality
& Foodservice Expo
Douglas Trade Shows
www.douglastradeshows.com
Kenneth Kanter
Executive Director
808-254-1773
7/8/2009
7/9/2009
Neal S. Blaisdell Center
Honolulu, HI
65,000 nsf
300 Exhibitors
5,500 Attendees
Louisiana Foodservice Expo
Lousiana Restaurant Association
www.lra.org
Sandy Riddle
VP of Conventions
504-454-2277
7/18/2009
7/20/2009
New Orleans Morial
Convention Center
New Orleans, LA
50,000 nsf
300 Exhibitors
14,000 Attendees
NACUFS National Conference
National Association of College
& University Food Services
www.nacufs.org
Sandra Smith
National Conference
Project Manager
517-332-2494
7/8/2009
7/11/2009
Midwest Airlines Center
Milwaukee, WI
34,900 nsf
240 Exhibitors
600 Attendees
veterinAry
American Veterinary Medical
Association 146th Annual Convention
AVMA
www.avmaconvention.org
Barbara Federighi
Exhibits & Meetings Coordinator
847-285-6620
7/11/2009
7/14/2009
Washington State
Convention & Trade Center
Seattle, WA
150,000 nsf
225 Exhibitors
9,500 Attendees
wAter, energy & power
AMTA Conference & Exposition
American Membrane
Technology Association
www.amtaorg.com
Janet Jaworski
Administrative Director
772-463-0820
7/13/2009
7/16/2009
Hilton Austin
Austin, TX
40,000 nsf
80 Exhibitors
500 Attendees
Intersolar North America
Solar Promotion International GmbH
www.intersolar.us
Nicholas Wagner
Show Manager
415-248-1257
7/14/2009
7/16/2009
Moscone Center
San Francisco, CA
90,000 nsf
400 Exhibitors
15,000 Attendees
Oil Sands Heavy Oil Technologies
PennWell Corporation
www.oilsandstechnologies.com
Bob Tippee
Conference Director
713-963-6242
7/14/2009
7/16/2009
Calgary TELUS
Convention Centre
Calgary, AB
8,800 nsf
70 Exhibitors
1,000 Attendees
Rocky Mountain Energy Epicenter
Conference
Colorado Oil & Gas Association
www.energyepicenter.org
Jill McClure
Sr. Vice President
303-861-0362
7/7/2009
7/9/2009
Colorado Convention Center
Denver, CO
48,000 nsf
150 Exhibitors
3,000 Attendees
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
40 May 2009 Trade Show Executive www.TradeShowExecutive.com

People
Diane Stone
retired last month
from her position as
COO of The WSA
Show, produced by
ENK International
Trade Shows. Stone
joined the WSA in
Stone 2004 and took part
in the conversion
of the association event into a for-profit
venture and later in the sale of the show
to ENK. Reach Diane at (310) 447-
4863 or dianestone42@yahoo.com; or
Carrie Koeturius, director of operations,
The WSA Show, at (818) 379-9400 or
ckoeturius@wsashow.com
Sally
Goldesberry, the
director of meetings
and exhibitions for
the Offshore Technology
Conference (OTC), died
in late March after
a short battle with
Goldesberry cancer. Goldesberry
also held the position
of senior manager of meetings and
exhibitions for the Society of Petroleum
Engineers (SPE), which managed OTC on
behalf of 12 sponsoring associations. The
OTC was ranked No. 33 on Trade Show
Executive’s Gold 100 roster of the largest
trade shows. Goldesberry was active in
Meeting Planners International and was
the MPI International Planner of the Year
in 2006. Reach Mark Rubin, executive
director of SPE at (972) 952.9393 or
execdir@spe.org
Freeman’s longtime
spokeswoman,
Ellen Beckert,
announced her
retirement effective
April 24. A
replacement was not
immediately named.
Beckert
Beckert steps
down as corporate
director, marketing communications,
capping a career in which her versatility
Trade Show Executive named Kenneth Whitney, as its new
creative director. He will be responsible for all design work on
TSE’s magazine, directories and website; the Gold 100 Awards
Gala & Summit; and all exhibits and promotional materials.
Ken has a 16-year background as an art director. He has served
as creative art director for Streamline Publishing, Inc.; creative
services director for Hispanic Business magazine; art director for
Freedom Technology Media Group’s CRM Magazine; and art
Whitney
director for the International Jet Sports Boating Association.
During his career, Ken won a Jesse H. Neal Certificate of Merit which has been
called the Pulitzer Prize of the business media; two Maggie Awards; two ASBPE
Awards; and while freelancing for TSE in 2006, won an APEX Award for the redesign
of TSE’s directory of the World’s Top Convention Centers (WTCC). TSE VP/Publisher
& Editor Darlene Gudea said, “Ken Whitney’s creativity and skill in communicating
visually will be an asset as Trade Show Executive continues to grow in print, online and
events.” He will focus on expanding the capabilities of TSE’s digital edition as well as
TSE’s Gold 100 Awards & Summit. He replaces Tony MacAllister, who left to pursue
other opportunities. Reach Ken at (760) 929-9564 or kwhitney@tradeshowexecutive.
com; Darlene at (760) 929-9666 or dgudea@tradeshowexecutive.com
allowed her to act as a meeting planner
and travel manager for Freeman, as well
as handle marketing and communications.
Beckert joined Freeman’s AVW Audio
Visual unit in 1977 and worked with
key accounts in both exhibitor sales
and hotel events. She joined Freeman’s
corporate staff in 1983 and shortly
thereafter was named project manager
for the 1984 Republican National Convention
in Dallas. Beckert was president of the
Dallas chapter of Meeting Professionals
International and has been on the Travel,
Exposition and Meetings advisory board
at Richland College since 1993. Reach
Ellen at (214) 445-1151 or ellen.beckert@
freemanco.com
Mark Desautels,
a senior vice
president with CTIA
–The Wireless
Association, died of
an apparent heart
attack March 30
while at the group’s
Desautels trade show, CTIA
WIRELESS 2009.
Desautels, 56, was vice president of
wireless development for CTIA and was
involved in the selection of speakers and
the development of educational sessions
for CTIA Wireless and CTIA Wireless IT
& Entertainment. Reach CTIA President &
CEO Steve Largent at (202) 736-3200 or
slargent@ctia.org
Hargrove, Inc. named Roger Freeman
national sales executive and Lana
Ostrander director, marketing and
public relations. Ostrander was most
recently director, marketing and public
relations for the Walter E. Washington
Convention Center in Washington, DC.
Freeman came to Hargrove from a senior
sales role with TMA Resources, Inc.,
an association management software
company. He was also a vice president
with The Aaron Group, a trade show
services contractor that was acquired
by Champion Exposition Services in
2002. Reach Roger at (301) 306-9000 or
rfreeman@hargroveinc.com; Lana at (301)
306-4755 or lostrander@hargroveinc.com
Freeman
Ostrander
www.TradeShowExecutive.com Trade Show Executive May 2009 41

Parting shots
check this out.
The Exhibition Industry Foundation (EIF) received broad-shouldered support
from Chicago in the form of a $75,000 joint donation from the Chicago
Convention and Tourism Bureau (CCTB) and the Metropolitan Pier and
Exposition Authority (MPEA). The ceremonial giant check was presented at the
PCMA Education Foundation Dinner April 15. L-R: CCTB’s Tim Roby; MPEA’s
Juan Ochoa; CCTB Chairman John Patronski of GES Exposition Services;
CEIR’s Doug Ducate; CEIR Chairman Kevin Rabbitt of GES; and McCormick
Place’s David Causton.
He Sent Chills
Down her Spine.
It may have been Springtime in Washington, DC, but
Atlanta’s booth at the ASAE event featured Coca-
Cola’s famous Polar Bear giving a bear hug to TSE’s
Irene Sperling.
Going Green.
Advanstar’s Colette O’Donnell; former Questex exec Liz Crawford; and Trade Show
Executive’s Darlene Gudea went to the Fallbrook, CA Avocado Festival in search of a
gastronomic adventure. They got a little more adventure than they bargained for
after sampling avocado ice cream at the Holy Guaca-Moly booth.
Index to Advertisers
John Buttine Inc.
www.buttine.com. .....................p. 3
CompuSystems, Inc.
www.compusystems.com. .........Cover 3
GES Exposition Services
www.ges.com. ....................Cover 2
Hyatt Corporation
www.hyatt.com. ...................p. 8 & 9
Peoria Area Convention & Visitors
Bureau
www.peoria.org . . . . . . . . . . . . . . . . . . . . . . p. 11
PrivilegedAccess.tv
www.PrivilegedAccess.tv .............p. 17
SMART-reg International, Inc.
www.smart-reg.com. ..............p. 32-40
SMG
www.smgworld.com ..................p. 21
Donald E. Stephens Convention Center
(Rosemont, IL)
www.rosemont.com .............p. Cover 4
Trade Show Executive
www.tradeshowexecutive.com ...p. 12 & 13
TS 2 2009
www.ts2show.com ...................p. 14
42 May 2009 Trade Show Executive www.TradeShowExecutive.com

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