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The Stars Came Out TRADE SHOW EXECUTIVE GOLD 100 AWARDS & SUMMIT RECAP L to R: UBM’s David Levin; Advanstar’s Joe Loggia; Reed Exhibitions’ Tad Ishizumi; Semicon’s Mike Droeger; and UBM’s Tony Uphoff. Stephen Graham and Susie Roberts of the Society of Petroleum Engineers’ Offshore Technology Conference. Tina Jones, manager of HELI-EXPO. The Atlanta CVB’s Mark Sussman and Georgia World Congress Center’s Mark Zimmerman fl ank John Starkey, president of the U.S. Poultry & Egg Association. L to R: GES’s John Patronski; TSE’s Linda Braue and Diane Bjorklund; Creative Expo’s Cherif Moujabber; TSE’s Danica Tormohlen; VIAD’s Paul Dykstra; and TSE’s Leticia Cotton, Irene Sperling, Carri Jensen and Carol Andrews. www.TradeShowExecutive.com | October 2011 15
The Stars Came Out TRADE SHOW EXECUTIVE GOLD 100 AWARDS & SUMMIT RECAP loading docks to factoring in the distances that their suppliers had to travel. And just about everything that wasn’t nailed down was recycled. Advanstar CEO Joe Loggia (center) accepts the Grand Award for “Best Use of Social Media” from The Philadelphia CVB’s Kevin Richards, TSE’s Darlene Gudea and Diane Bjorklund, and the Pennsylvania Convention Center Authority’s Russell Kice. United Service Companies’ Richard Simon opens the award ceremony with a champagne toast to all Gold 100 honorees, VIPs and the event’s 37 generous sponsors. Kimberly Hardcastle (center) of Marketing Design Group accepts the “Marketing Genius Award” on behalf of the International Baking Industry Exposition, which ranked #42 on the Gold 100. Presenting the award was New Orleans/Ernest N. Morial’s Convention Center’s Keith Levey and New Orleans CVB’s glamorous Sallee Pavlovich. Who wouldn’t want to be a fl y on the wall to hear the musings of UBM’s David Levin, Nielsen’s Darrell Denny and David Loechner, and dmg’s Galen Poss? Marketing Genius Award: International Baking Industry Expo Smith Bucklin last year worked with Marketing Design Group to complete a major overhaul of their triennial expo and presented it to the world as the greatest thing since sliced bread. Findings from a survey resulted in a new push to connect with niche-market customers and the international audience. The educational sessions were expanded five-fold and awards were presented that drew the attention of the trade media. The result of these changes was an incredible 39% increase in attendance. Best Use of Social Media: MAGIC Marketplace Retail fashion is a natural for social media with its worldwide audience, artistic flair and appeal to the youth market. Advanstar covered all the bases with 50 on-the-scene bloggers firing off dispatches to fashionistas around the world. There was also a micro-Web site connecting exhibitors and buyers; apps galore; and even a new take on the old-fashioned photo booth with pictures of attendees appearing on Facebook in real time. Against All Odds: Reed Exhibitions Japan The final award of the evening was not restricted to the Gold 100 shows but to any show organizer who overcame daunting challenges to keep their events sailing full speed ahead. There was a lot of talk about economic tremors and tidal waves in the Trending and Spending session, but it’s not often a show organizer has to tackle the real thing. Tad Ishizumi and his team won by a landslide for getting their shows back on track so quickly and seamlessly after the earthquake, tsunami and nuclear crisis. They not only demonstrated a high degree of skill and dedication in an unprecedented situation, but also gave an important boost to the quick recovery of the Japanese and regional economies. 16 October 2011 | Trade Show Executive
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