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12 October 2011 | Trade Show Executive

The Stars Came Out for TSE’s 

Gold100 

AWARDS & SUMMIT 

Half Moon Bay, CA – With a collective footprint of 39 million net sf of exhibit space, 

15,000 exhibiting companies and 3.3 million attendees, the 100 trade shows that made 

up the fourth annual Trade Show Executive Gold 100 reflect some of the most important 

engines of the world economy. The organizers of those Gold Standard events 

were honored by Trade Show Executive and 37 sponsors in a three-day extravaganza 

September 21-23 at the Ritz-Carlton Half Moon Bay near San Francisco. Featuring 

a lineup of expert speakers, networking ‘til you drop, and the glamour and glitz of the 

awards dinner, the event helps gets everyone in position to tackle the challenges and 

opportunities that are likely to arise in the tumultuous election year ahead. 

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BY HIL ANDERSON, senior editor 

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www.TradeShowExecutive.com | October 2011 13

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The Stars Came Out 

TRADE SHOW EXECUTIVE GOLD 100 AWARDS & SUMMIT RECAP 

 

100 

The Stars Came Out for TSE’s 

AWARDS & SUMMIT 

Half Moon Bay, CA – With a co lective footprint of 39 mi lion net sf of exhibit space, 

15,000 exhibiting companies and 3.3 mi lion attendees, the 100 trade shows that made 

up the fourth annual Trade Show Executive Gold 100 reflect some of the most important 

engines of the world economy. The organizers of those Gold Standard events 

were honored by Trade Show Executive and 37 sponsors in a three-day extravaganza 

September 21-23 at the Ritz-Carlton Half Moon Bay near San Francisco. Featuring 

a lineup of expert speakers, networking ‘til you drop, and the glamour and glitz of the 

awards dinner, the event helps gets everyone in position to tackle the cha lenges and 

opportunities that are likely to arise in the tumultuous election year ahead. 

BY HIL ANDERSON, senior editor 

Who’s Who on Page 12 & 13 

1. Joe Loggia, CEO of Advanstar Communications, 

snags two awards for MAGIC 

Marketplace, one in the category of the 

“Largest Semi-Annual Trade Show” and 

the other for “Best Use of Social Media.” 

2. Tad Ishizumi, president of Reed Exhibitions 

Japan, thought he was coming to the 

Gold Gala mainly to speak about crisis 

management in the aftermath of the massive 

earthquake, tsunami and nuclear crisis in 

Japan. It took a few seconds before it sunk 

in, and then he was overcome with emotion 

when his name was announced as winner of 

the award, “Against All Odds.” 

3. Meet the innovators, Karen Malone, VP of 

Meeting Services for HIMSS, and Elli Riley, 

director of exhibits & meeting services. HIMSS 

was judged the “Most Innovative Show” — 

winning in the most competitive category. 

4. Chet Burchett, president of Reed Exhibitions 

Americas, accepts the award, once again 

for Reed, whose eight blockbuster shows on 

the Gold 100 earned the distinction for the 

company as “Top Show Organizer.” 

5. Gary Shapiro, president & CEO of the 

Consumer Electronics Association, wins two 

awards for the International CES Show by a 

commanding lead: “The Largest Annual Trade 

Show” and “Highest Economic Impact.” 

6. Galen Poss, COO of dmg::events, celebrates 

with Jackie James, director of Hanley 

Wood Exhibitions and Darel Cook, director 

of expositions & meetings for the Promotional 

Products Association International. 

7. Adam Andersen, show director for the 

Natural Products Expo/Supply Expo, produced 

by New Hope Natural Media/Penton Media, 

wins for the fourth time in a row as the “Leader 

in Green Initiatives.” 

8. Michael Robertson, president & CEO of the 

Specialty Graphic Imaging Association, takes the 

honors for the show with “The Most Dramatic 

Growth,” rocketing 54% in attendance. 

“The Gold 100 shows represent more 

than a massive sea of exhibits,” said 

Darlene Gudea, president of Trade 

Show Executive Media Group. “They 

also reflect remarkable achievements 

in innovation, technology adaptations, 

global reach and green initiatives,” she 

said. At the Gold 100 Gala, TSE staff and 

key sponsors presented 12 Grand 

Awards to the high achievers in those 

and other categories, including: 

Top Show Organizer: 

Reed Exhibitions 

Reed Exhibitions held on to its position 

as the dominant show organizer in the 

United States — and worldwide as well. 

Reed produced eight shows on the Gold 

100 roster in 2010 led by the SHOT Show, 

National Hardware Show and the JCK Show 

- Las Vegas. The company’s worldwide 

portfolio is up to 460 shows in 36 nations 

and 44 different industry sectors. 

Largest Annual Trade Show: 

International Consumer 

Electronics Show 

The International (CES) held on to the 

distinction as the largest trade show in 

the Gold 100 rankings for the fourth 

year in a row . The annual Las Vegas 

gadgetry extravaganza covered 1,442,000 

net square feet in 2010, a particularly 

impressive performance considering the 

depths of the recession at that time. The 

venerable show also attracted a high level 

of media attention for its exhibitors. 

Largest Semi-Annual Show: 

MAGIC Marketplace 

Advanstar still has the magic touch. Its 

MAGIC fashion show ranks each year in 

the Gold 100 as the largest semi-annual 

show and was also honored at TSE’s 

Fastest 50 event last March for its 

blockbuster growth. 

Most Dramatic Growth: 

Specialty Graphic Imaging Show 

The SGIA not only moved into the ranks 

of the Gold 100 for the first time at #93 

but increased attendance by 54% to 

nearly 22,000. 

Leading Trade Show Brand Worldwide: 

MD&M and Semicon (tie) 

These two venerable brands of trade 

shows are held stateside as well as 

globally, bringing their products and ideas 

to the world. 

Highest Economic Impact: 

Int'l Consumer Electronics Show 

Las Vegas hosted 25 Gold 100 shows last year 

but CES and its 126,000 attendees generated 

the biggest jackpot of them all. Crunch 

the numbers and you get $119 million for 

the Las Vegas economy… and that doesn’t 

include what is dropped at the tables. 

Most Innovative Show: 

HIMSS Annual 

Conference & Exhibition 

Bold new ideas and out-of-the-box solutions 

landed this health care show #33 on 

the Gold 100 and also the award in the 

most competitive category. Some of their 

fresh ideas include a mandatory housing 

policy for exhibitors; a unique online portal; 

cross-training for show staff; scheduling 

the top keynote speaker at the close of 

the event; Lunch and Learn sessions; and 

the World’s largest Pizza party — maybe 

not in the Guinness Book of World Records 

but certainly in trade show history. 

Best Use of Technology: 

NRA Restaurant, Hotel-Motel Show 

The NRA made great use of technology 

to connect everyone in the business. 

The show’s YouTube channel had 51,000 

uploads and a real-time message board 

which kept attendees up to speed on 

what was being tweeted on Twitter. 

The show’s “Event Social” tool tied 

attendees to both the show and their 

social-media of choice. 

Leader in Green Initiatives: 

Natural Products Expo/Supply Expo 

In 2007, the Natural Products Expo East 

and West went all out with a top-tobottom 

effort that made them the 

Leader in Green Initiatives — and they 

did it again in 2008, 2009 and now 2010. 

Their tactics included everything from 

limiting the idle times of trucks at the 




L to R: UBM’s David Levin; Advanstar’s Joe Loggia; Reed Exhibitions’ Tad Ishizumi; 

Semicon’s Mike Droeger; and UBM’s Tony Uphoff. 

Stephen Graham and Susie Roberts of the Society of 

Petroleum Engineers’ Offshore Technology Conference. 

Tina Jones, manager of HELI-EXPO. 

The Atlanta CVB’s Mark Sussman and Georgia World Congress Center’s Mark Zimmerman fl ank 

John Starkey, president of the U.S. Poultry & Egg Association. 

L to R: GES’s John Patronski; TSE’s Linda Braue and Diane Bjorklund; Creative Expo’s Cherif Moujabber; TSE’s Danica Tormohlen; 

VIAD’s Paul Dykstra; and TSE’s Leticia Cotton, Irene Sperling, Carri Jensen and Carol Andrews. 




loading docks to factoring in the distances 

that their suppliers had to travel. And 

just about everything that wasn’t nailed 

down was recycled. 

Advanstar CEO Joe Loggia (center) accepts the Grand Award for “Best Use of Social Media” from 

The Philadelphia CVB’s Kevin Richards, TSE’s Darlene Gudea and Diane Bjorklund, and the 

Pennsylvania Convention Center Authority’s Russell Kice. 

United Service Companies’ Richard Simon 

opens the award ceremony with a champagne 

toast to all Gold 100 honorees, VIPs and the 

event’s 37 generous sponsors. 

Kimberly Hardcastle (center) of Marketing Design 

Group accepts the “Marketing Genius Award” 

on behalf of the International Baking Industry 

Exposition, which ranked #42 on the Gold 100. 

Presenting the award was New Orleans/Ernest N. 

Morial’s Convention Center’s Keith Levey and 

New Orleans CVB’s glamorous Sallee Pavlovich. 

Who wouldn’t want to be a fl y on the wall to hear the musings of UBM’s David Levin, Nielsen’s Darrell 

Denny and David Loechner, and dmg’s Galen Poss? 

Marketing Genius Award: 

International Baking Industry Expo 

Smith Bucklin last year worked with 

Marketing Design Group to complete a 

major overhaul of their triennial expo and 

presented it to the world as the greatest 

thing since sliced bread. Findings from a 

survey resulted in a new push to connect 

with niche-market customers and the 

international audience. The educational 

sessions were expanded five-fold and 

awards were presented that drew the 

attention of the trade media. The result 

of these changes was an incredible 39% 

increase in attendance. 

Best Use of Social Media: 

MAGIC Marketplace 

Retail fashion is a natural for social media 

with its worldwide audience, artistic 

flair and appeal to the youth market. 

Advanstar covered all the bases with 50 

on-the-scene bloggers firing off dispatches 

to fashionistas around the world. There 

was also a micro-Web site connecting 

exhibitors and buyers; apps galore; and 

even a new take on the old-fashioned 

photo booth with pictures of attendees 

appearing on Facebook in real time. 

Against All Odds: 

Reed Exhibitions Japan 

The final award of the evening was not 

restricted to the Gold 100 shows but to any 

show organizer who overcame daunting 

challenges to keep their events sailing full 

speed ahead. There was a lot of talk about 

economic tremors and tidal waves in the 

Trending and Spending session, but it’s not 

often a show organizer has to tackle the 

real thing. Tad Ishizumi and his team 

won by a landslide for getting their shows 

back on track so quickly and seamlessly 

after the earthquake, tsunami and nuclear 

crisis. They not only demonstrated a 

high degree of skill and dedication in an 

unprecedented situation, but also gave an 

important boost to the quick recovery of 

the Japanese and regional economies. 


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Lyn Heward, creative director of Cirque 

du Soleil, shares high-fl ying ideas on risks 

and rewards. 

High pressure is forecast for the trade show industry by TSE’s Darlene Gudea and Frank Chow along with 

TSE Forecasting Board members Aaron Bludworth of Fern Exposition & Event Services, James Rooney of the 

Massachusetts Convention Center Authority, Paul Woodward of UFI and Pat Fallon of CompuSystems, Inc. 

Burning issues raised the temperature in the room when these leaders spoke up: CEA’s Gary Shapiro, 

who was the moderator; dmg’s Galen Poss; attorney Mark Roysner; Nielsen’s Darrell Denny; 

NAMM’s Kevin Johnstone; and VIAD’s Paul Dykstra. 

UBM’s charismatic CEO David Levin (right) offers 

a unique perspective on trade shows during Power 

Lunch with TSE columnist Bob Dallmeyer. 

A loosening of purse strings in 2012 is expected at most organizations, 

according to research on compensation trends by Exhibit Surveys’ 

Skip Cox and TSE’s Danica Tormohlen. 

Gold 100 delegates got the Inside Scoop on social media, hotel contracts, space 

rates and mergers and acquisitions from NRA’s Mary Pat Heftman, Questex’s Phil 

McKay, Advanstar’s Tony Calanca, Reed’s Chet Burchett and Apprise Media/ 

GLM’s Charlie McCurdy. 




The summit portion of the Gold 100 

Awards & Summit has become a timely 

forum for industry leaders to review new 

ideas tested in the current year and look 

ahead at the challenges and opportunities 

for the year ahead. This year’s sessions 

did not disappoint. With its fast-paced 

format — most sessions were an hour or 

less — the summit packed seven sessions 

and lunch into an eight-hour time frame. 

Gold 100 delegates could get a quick 

handle on burning issues and the wave 

of the future from some of the brightest 

minds in the business — on the stage 

and in the audience — who were not shy 

about speaking their minds. 

Creating a Culture of Creativity 

Lyn Heward, creative director for Cirque 

du Soleil, opened the conference with a 

deep dive into the business of audience 

engagement. She shared ideas on how to 

develop a creative and versatile staff to 

keep your shows fresh and appealing to 

both exhibitors and attendees. 

Heward explored the philosophy of 

hiring that has kept Cirque du Soleil on the 

artistic cutting edge of live entertainment. 

Management has a duty, she said, to foster 

a close-knit and talented team and then allow 

it to push the envelope together. “It is 

all about people who are able to trust one 

another with their most creative ideas.” 

Cirque du Soleil literally plays with fire 

on a daily basis, she said. “The repetitive 

action of igniting the floor beneath your 

feet 475 times is certain to yield accidents. 

Still, you must learn to leverage your risk 

and creativity because complacency is the 

biggest risk you’ll ever take,” Heward said. 

She assured show organizers that 

risk can be its own reward. “Even the 

downside of tight budgets and projects 

that flop can be turned into positives that 

can focus the creative process and prevent 

you from getting into a rut,” Heward said. 

Trending & Spending 

The discussion moved from circus magic 

to the salt mines with an assessment of the 

frustrating economy by a panel of industry 

leaders in the Trending & Spending session. 

Moderator Darlene Gudea, president of 

Trade Show Executive Media Group, gave 

an overview of trade show growth using 

data from TSE’s Monthly Dashboard of Trade 

Show Metrics. “For the past four quarters, 

trade show growth has been solidly in the 

black. Net square footage has led the recovery, 

reaching as high as 8% in Q2 of 2010 

and hovering around 3% in the first two 

quarters of 2011.” She warned, however, 

that change was in the air as the year winds 

to a close, and noted that TSE’s 20-member 

Exposition Forecasting Board went out on 

a limb in predicting a slowdown. 

“The economy is clogged up like a 

kitchen sink,” said TSE Chief Economist 

Frank Chow in summing up a business 




Everything’s Coming Up Roses. With magnifi - 

cent fl oral displays, soaring nearly three feet above 

the exquisite table settings, the Gold 100 reached 

new levels of grandeur, thanks to the artistry and 

generosity of Vicky Pappageorge, president of 

Victoria’s Event Productions. 

environment that has basically remained 

stalled since the last Gold 100 in 2010. 

“After a long 2009, we saw a pretty 

good recovery from the middle of last year 

through the middle of this year,” said Paul 

Woodward, managing director of UFI, 

the Global Association for the Exhibition 

Industry. “But frankly, I am a bit nervous 

about next year.” 

The level of uncertainty around the 

industry was reflected by the results of an 

audience poll in which 67% of the respondents 

were neutral or pessimistic about 

sales growth in 2012, compared to 33% 

who were optimistic. In terms of profits, 

61% were neutral or pessimistic about 

growth while 39% were optimistic about 

increased profit margins. 

“The recovery has been very similar 

to the downturn — gradual and broadbased,” 

said Aaron Bludworth, COO of 

George Fern Exposition & Event Services. 

However, he predicts that a full thaw in 

the recession is a ways off. 

Patrick Fallon, vice president of 

business development for CompuSystems, 

Inc., which handles registration for 26 

Gold 100 shows, said he was encouraged to 

see exhibitor counts holding fairly steady 

for most shows although there were still 

concerns about construction events and 

smaller shows that might not have strong 

financial underpinnings. 

James Rooney, executive director for 

the Massachusetts Convention Center Authority, 

said that while shows and corporate 

events were still in the game, attendees 

and exhibitors continued to wait longer 

before committing to attend, which was 

making the management of venue space 

and hotel blocs trickier to manage. 

Leading and Managing 

During Extreme Crisis 

Tad Ishizumi, president of Reed Exhibitions 

Japan, proved why he is known as 

“Mr. Exhibition” in Japan in the aftermath 

of this year’s huge earthquake. 

The quake unleashed a devastating 

tsunami, which led to serious damage at a 

nuclear power plant outside Tokyo, just a 

month before Finetech, a leading regional 

trade show with a strong customer base in 

mainland China, Taiwan and South Korea. 

Faced with the choice between holding 

Finetech as scheduled or canceling it, 

Ishizumi quickly decided the show would 

go on even though 80% of the exhibitors 

had said they were cancelling due to concerns 

about a nuclear fallout in Tokyo. 

Ishizumi’s team got to work reaching 

out by telephone and in person to exhibiting 

and attendee companies throughout 

Asia. “We needed to void the rumors that 

Finetech was being canceled,” Ishizumi said. 

Through reassurances that Tokyo 

was well outside the contamination zone, 

Finetech roared to life with brisk registrations 

and exhibit space numbers that were 

in line with last year. “But our anxiety did 

not go away until we actually saw the attendees 

arrive at Finetech,” Ishizumi said. 

The Inside Scoop 

A panel of top industry executives told 

audience members their businesses had 

gone past selling square footage and 

tote-bag sponsorships in their quest to 

keep their shows profitable and attractive 

to an evolving customer base. “There are 

a lot of levers you can pull besides the 

price per square foot,” said Chet Burchett, 

president of Reed Exhibitions Americas. 

Burchett said Reed is using extensive 

research to develop pricing for shows that 

is highly individualized and based on location. 

“The idea is to make it impossible for 

a prospective exhibitor to say no,” he said. 

Don’t give up on b-to-b media was the 

message from Charles McCurdy, chairman 

and CEO of Apprise Media. “Trade magazines 

have taken a battering in recent years, 

but it doesn’t mean they are finished or have 

little to offer investors,” he said. McCurdy 

pointed out that the trade show component 

of many b-to-b companies remains sturdy 

but is sometimes overlooked by equity 

firms. “The hardest part is getting investors 

to recognize a good trade show business as 

opposed to considering it another b-to-b 

disaster waiting to happen,” McCurdy said. 

No show is going anywhere without 

broadband. Fresh off a successful show 

that was heavy on digital promotions, 

Mary Pat Heftman, executive vice president 

of conventions for the National Restaurant 

Association, said show organizers 

should not overlook broadband capacity 


A T L A N T I C C I T Y 

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Contact our sales team at 1.888.222.3683 or visit us at atlanticcitynj.com.



Rose Dubrovich, senior VP of sales for onPeak, 

and Heidi Voorhees, VP of meetings & events 

for the Institute of Food Technologists, swap 

ideas at the Gold 100 Opening Reception. 

Worth-his-weight in gold sponsor Al Dyess of 

PRG with TSE’s Diane Bjorklund. 

As the Title Sponsor, the Las Vegas Convention 

& Visitors Authority’s Craig Erlander and Scott 

Wilson truly rolled out a feast for the royals in 

the Scottish castle-like setting of the Ritz-Carlton 

Half Moon Bay on the bluffs of the Pacifi c Ocean. 

Actor Michael Villani, emcee of the Gold 100 

for the third year in the row, chats with TSE’s 

Darlene Gudea. 

Andrew Darmohraj, of American Pet Products 

Association, whose show ranked #77, visits with 

Exhibit Surveys’ Skip Cox. 

Apprise Media’s Charlie McCurdy with dmg’s Galen Poss, Business Journal’s Britton Jones and 

Reed Exhibition’s Ken McAvoy. 

A bagpiper ushers in the sunset for the Gold 100 

crowd at the opening reception. 




when selecting a venue. “Bandwidth is an 

important consideration,” said Heftman, 

executive vice president, conventions 

for the National Restaurant Association. 

“People go to a convention center and 

assume they will have complete access to 

their smart phones, iPads and whatever 

other platforms they use.” In addition, so 

much of the way we do business at trade 

shows relies heavily on digital bandwidth. 

Tony Calanca, executive vice president 

of Advanstar Communications, talked 

about a hotel truce. “Inserting audit language 

in contracts for hotel room blocks is 

becoming an effective defense against the 

attrition clause.” Since an audit provides 

proof of how many rooms show attendees 

occupy, it can be a double-edged sword if 

turns up a shortfall, but it can also open 

the door to further negotiations. 

Power Lunch with a Power Broker 

David Levin, the charismatic CEO of 

United Business Media, was on stage for 

a live interview with TSE columnist Bob 

Dallmeyer. Levin shared his strategies on 

geo-adapting UBM’s trade show in all 

corners of the world as well as his plans 

for growing the company in the years 

ahead. The full interview starts on p. 38. 

What’s in Your Wallet? 

Sales representatives who can still bring 

home the bacon in a tough economy are 

most likely to see their paychecks increase, 

according to survey results presented by 

Skip Cox, president & CEO of Exhibit 

Surveys, Inc., and TSE Contributing 

Editor Danica Tormohlen. 

“Sales management will probably benefit 

the most in terms of higher compensation 

in the coming year,” said Cox. “Most 

of the hiring will be in sales as well.” 

New data from chief executives 

indicates that an increasing number of 

companies were anticipating modest 

increases in head count with most of the 

new heads bolstering sales staffs. The 

trend was true both for the exhibition 

industry and other sectors. Cox said show 

organizers might have to pony up a little 

more in salary to bring in a promising 

sales rep from outside the industry. 

Health insurance costs remained a 

factor in hiring and compensation. Tormohlen 

said employees of independent 

show organizers could probably expect to 

see higher premiums as a result. “Associations 

are more likely to absorb those costs 

while for-profits are not,” she said. An indepth 

report on compensation trends and 

compensation levels of top association and 

for-profit executives will be published in 

the December issue of Trade Show Executive. 

Burning Issues 

The popular catch-all session that wraps 

up each Gold 100 Summit came to the conclusion 

that facing the brave new world 

included internal and external challenges 

for show organizers. 

The discussion, led by moderator 

Gary Shapiro, president & CEO of the 

Consumer Electronics Association, was 

generally bullish in terms of the prospects 

for the trade show industry. Show organizers, 

however, will need to be on top 

of their game if they want their events to 

deliver a solid ROI to their customers. 

“We’re spending more time focusing 

on getting key buyers to the show and 

making sure they find value there,” said 

Kevin Johnstone, director of trade shows 

for NAMM, the National Association of 

Music Merchants. 

The concept of community building 

and extending the life of the show beyond 

the actual show dates remain a promising 

goal. And that will require show 

organizers to think beyond the physical 

show. “Organizers must not think of 

themselves as event managers; they’re 

managers of the communities they serve,” 

said Galen Poss, COO of dmg::events. 

Poss and the other panelists expressed 

confidence that the exhibition industry 

had weathered the worst of the storm 

and was seeing some good opportunities 

for expansion and other new ventures, 

especially internationally. 

The economy and the floundering 

leadership out of Washington and other 

countries continued to be a drag. “Economic 

uncertainty and the fact that our 

government can’t seem to get it together 

is a big issue,” said Paul Dykstra, chairman, 

president and CEO of Viad Corp. 

said. “What happens in Greece impacts a 

lot of people in this room,” he said. 

Darrell Denny, senior vice president 

of business development for Nielsen Exhibitions, 

said the near paralysis has created 

a squeeze on the venture capital that show 

organizers depend upon for acquisitions 

and other expansion. “There is a lot of 

money sitting on the sidelines because 

they don’t want to step into a contentious 

environment,” he said. 

The legal and regulatory arena posed 

issues such as the nagging travel obstacles 

to international attendees, and the use of 

the increasing volumes of data collected by 

show organizers and registration companies. 

Veteran exhibition attorney Mark 

Roysner offered some tried and true advice 

to show organizers. “Things can go wrong 

at a lot of levels,” he said. “You need to 

consider all potential liability issues because 

what you don’t know can knock you out.” 

Networking Events 

In addition to the Gold 100 Awards gala and 

summit, the event offered networking opportunities 

on the beautiful Ritz-Carlton 

Ocean Course on Half Moon Bay, the 

Thomas Fogarty Winery, several hosted 

receptions, and the Afterglow Party and 

Cigar Bar. The Las Vegas Convention & 

Visitors Authority was the Gold 100’s title 

sponsor; CompuSystems, Inc. was the 

Platinum/Registration Sponsor; and Atlantic 

City Convention & Visitors Bureau 

hosted the Gold 100 Golf outing. 

“The high quality of the conference, 

the elegant setting and the unparalleled 

gathering of industry success stories has 

made the Gold 100 Awards & Summit the 

highlight of the year for the trade show 

industry,” said Diane Bjorklund, TSE’s 

vice president of events. “Without the 

generous support of 37 sponsors, an event 

of this caliber would not be possible. We 

are grateful for everyone’s participation.” 

For video highlights of the event, go to 

www.tradeshowexecutive.com/GoldGala- 

4thAnnual-VideoHighlights.asp 

Reach Darlene Gudea, TSE president, 

at (760) 889-8585 or dgudea@ 

tradeshowexecutive.com; Diane Bjorklund, 

vice president of events, at (630) 312-8915 

or dbjorklund@tradeshowexecutive.com

to see the photos and complete recap of the Gold 100 Awards ...

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