2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
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EVENT PREVIEW<br />
<strong>Show</strong> Birds Will Join Snow Birds<br />
in Orlando for Expo! Expo!<br />
BY HIL ANDERSON, senior editor<br />
Orlando, FL – The theme of this year’s<br />
Expo! Expo! in Orlando is “Soak It All In,”<br />
and that means more than just Florida’s<br />
early winter sunshine.<br />
The International Association of Exhibitions<br />
and Events (IAEE) has put together<br />
another solid program of education<br />
and networking for its annual meeting<br />
that will appeal to seasoned trade show<br />
executives, up-and-comers attending for<br />
the first time, and everyone in between.<br />
Expo! Expo! wraps up the business year<br />
in Orlando December 4-6. About 2,000<br />
executives from across the industry are expected<br />
to attend. They will have a full and<br />
productive educational agenda plus 30,000<br />
net square feet of exhibits waiting for them.<br />
Expo! Expo! always sends attendees<br />
home for the holidays with a fresh batch<br />
of ideas and contacts to be put to use<br />
in the coming year.<br />
The IAEE Education Committee and<br />
The International Center for Exhibitor<br />
and Event Marketing joined forces to<br />
create nearly 80 sessions, many of which<br />
are in response to attendee surveys taken<br />
at last year’s show. A particularly hot<br />
topic to be soaked in is show marketing.<br />
“Exhibition and event marketers are<br />
always interested in the latest ways to keep<br />
their events relevant and appealing,” said<br />
Doreen Biela, chair of IAEE and ICEEM.<br />
“Technology and changing customer<br />
needs require marketers to stay ahead of<br />
the curve, but there are also some parameters<br />
that never change, such as measuring<br />
ROI and keeping customers engaged.”<br />
Session Highlights<br />
• Senior <strong>Executive</strong> Roundtable. C-level<br />
execs are invited to attend “Attracting<br />
and Retaining Top Talent,” a special<br />
session devoted to the challenge<br />
of hiring the best and the brightest.<br />
The session will be led by a panel of<br />
thought leaders and will delve into topics<br />
such as the development of goals, retaining<br />
junior managers and planning for<br />
succession when the sirens of retirement<br />
finally become irresistible. There will also<br />
be a focus on finding sometimes scarce<br />
talent and creating a job description<br />
that makes the best use of junior staff.<br />
Attendees must be registered for<br />
the education track in order to attend.<br />
• First Timers’ Orientation and Lunch.<br />
IAEE continues its campaign to keep<br />
the organization well populated by<br />
the young bloods of the industry.<br />
Qualified first-time attendees who<br />
registered by the end of October not only<br />
had their fees waived but were also invited<br />
to a free orientation lunch, which proves<br />
there is indeed such a thing as a free lunch.<br />
The luncheon provides rookies with<br />
the opportunity to make their first<br />
contacts with their colleagues and get the<br />
lowdown on the role IAEE plays in their<br />
new profession and the nuts and bolts<br />
of the Certified Event Manager program.<br />
• Invitation to Join the Keynote<br />
Eric Ly, the founder of the ubiquitous<br />
business social network LinkdIn, will<br />
open the proceedings. The session will be<br />
presented in an interview format and will<br />
provide a look at the future of personal<br />
communications in the sometimes<br />
impersonal B-to-B environment.<br />
Fun After Sundown<br />
Plenty of opportunities to connect and<br />
re-connect with colleagues are on the<br />
networking agenda.<br />
The Opening Reception is sponsored by<br />
and hosted by Universal Studios. Along<br />
with refreshments and food, the event<br />
includes unlimited access to the many<br />
rides and other attractions offered by this<br />
top-tier amusement Park, including The<br />
Wizarding World of Harry Potter.<br />
The following evening is highlighted by<br />
Humanity Rocks, the annual rock concert<br />
presented by Global Experience Specialists<br />
(GES). This year’s show takes place at<br />
Expo! Expo! Sessions<br />
Led by TSE’s<br />
Danica Tormohlen<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (TSE) Contributing<br />
Editor Danica Tormohlen<br />
will take the stage at Expo! Expo! for<br />
two panel discussions on Thursday,<br />
December 6 at the Orange County<br />
Convention Center.<br />
Danica will moderate the “Tech<br />
Trends To Watch” session at 2:00 p.m.<br />
She will be joined by Shawn Pierce,<br />
president of the Registration & Housing<br />
Services division of Experient;<br />
Jay Tokosch, co-founder of Core-apps;<br />
George Hines, chief information offi cer<br />
for Global Experience Specialists<br />
(GES); and Mark Haley, president<br />
of Smart City Networks.<br />
At 3:15 p.m., she will moderate the<br />
“Growth Strategies for 2013” panel<br />
with Galen Poss, chief operating<br />
offi cer, dmg :: events; Chris Dolnack,<br />
senior vice president and CMO<br />
of the National Shooting Sports<br />
Foundation; and John Marriott, senior<br />
vice president and general manager<br />
of Motor Trend Auto <strong>Show</strong>s.<br />
Danica will be part of the TSE<br />
team at Expo! Expo!. Please stop<br />
by our booth #1109 to share your<br />
latest news or just visit with Danica,<br />
Darlene, Irene, Diane, Hil and Linda.<br />
Reach Danica Tormohlen at<br />
(816) 803-8103 or dtormohlen@<br />
tradeshowexecutive.com<br />
The Grove at Universal Orlando and will<br />
benefit the Ronald McDonald House.<br />
The Hilton Orlando will be the site of<br />
Expociety, the closing party sponsored<br />
by the host hotel and Visit Orlando,<br />
where final hugs and handshakes will be<br />
exchanged and promises will be made to<br />
attend the 2013 Expo! Expo! in Houston.<br />
Reach Scott Craighead, IAEE director of<br />
conventions & events, at (972) 458-8119<br />
or scraighhead@iaee.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 9