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2012 Gold Rush - Trade Show Executive

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<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />

TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />

Phil McKay of nGage Events tees off on the fi nal hole of the golf tournament at Belle Haven Country Club.<br />

Now We’re Cookin’. Former White House chefs hosted show organizers and sponsors at the <strong>Gold</strong> 100 Mixology<br />

Challenge and Lunch. The contest to create the best original cocktail was a highlight.<br />

The winners were all smiles as they aced the Mixology Challenge. (L-R) Jay Tokosch of Core-apps, Rose Dubrovich<br />

of onPeak, Sam Spadavecchia of CMAC, TSE’s Carri Jensen and Jim Kelly of PRG.<br />

46 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />

Continued from page 45<br />

equipped with “Play Happens – The<br />

Game.” The American International Toy Fair<br />

created this community-building game<br />

based on social media. It connected the<br />

entire toy community and the city by turning<br />

Manhattan into a living board game.<br />

The Greatest <strong>Show</strong> on Earth:<br />

International CES<br />

Size does not matter when it comes to<br />

this <strong>Gold</strong> Grand Award. It’s all about<br />

substance, from global participation to<br />

green initiatives to innovative new show<br />

management techniques. The International<br />

Consumer Electronics <strong>Show</strong> has proven its<br />

mettle year after year as one of the top-tier<br />

exhibitions in the world. Not only does<br />

CES draw big international crowds and<br />

an army of global exhibitors, the show<br />

has also carved out a strong reputation in<br />

implementing innovations in trade show<br />

management, global marketing, registration<br />

technology and social media.<br />

Out and About<br />

With a leading cast of the “Who’s Who”<br />

in the trade show industry, networking<br />

takes center stage. <strong>Gold</strong> 100 facilitated<br />

that process by creating a congenial<br />

atmosphere of special events:<br />

• The Mixology Challenge & Lunch hosted<br />

by former White House chefs Patrice<br />

Olivon and Roland Mesnier ended with<br />

the creation of the Thyme Bomb by five<br />

<strong>Gold</strong> 100 delegates [see page 46]. Their<br />

masterpiece was a refreshingly potent<br />

herb-laced signature cocktail enjoyed<br />

during the <strong>Gold</strong> Awards reception.<br />

• The annual <strong>Gold</strong> 100 Golf Classic hosted<br />

a busload of devotees at the historic<br />

Belle Haven Country Club on the banks<br />

of the Potomac, not far from George<br />

Washington’s Mount Vernon estate.<br />

The team of Brian Tully, Greg O'Dell,<br />

Frank Grace and Patrick Langdon turned<br />

in the low score and secured 19th-hole<br />

bragging rights for the year.<br />

• The Good as <strong>Gold</strong> Opening Reception<br />

welcomed returning attendees and newcomers<br />

at Vidalia, a five-star restaurant<br />

that ranked No. 8 on Washingtonian<br />

magazine’s list of The Top 100 Restaurants<br />

in Washington, DC.<br />

Continued on page 48

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