2012 Gold Rush - Trade Show Executive

Trade Show Executive
Dashboard – SEPTEMBER TRADE SHOW METRICS
SPONSORED BY
September 2012 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2012/2011 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011
Natural Products Expo East Baltimore 155,000 6.8% 1,112 8.3% 21,662 9.4% The show attracted a record number
New Hope Natural Media Baltimore 145,180 1,027 19,808 of attendees and exhibitors from
dba Penton Media
more than 96 countries. More than
www.expoeast.com
36% of the exhibitors were new to
the natural channel.
NDTA Forum & Expo Anchorage 12,700 (13.0)% 92 (13.2)% 902 (16.4)% An estimated 75% to 85% of
National Defense Phoenix 14,600 106 1,079 Defense Department senior leaders
Transportation Association
in non-tactical transportation and
www.ndtahq.com
logistics attended the event.
Participants included military
fl ag offi cers of all services, CEOs,
presidents and senior executives
for all modes of transportation
and logistics.
NECA Convention Las Vegas 70,200 4.6% 306 9.7% 5,411 16.7% This was NECA's largest trade
& Trade Show San Diego 67,100 279 4,638 show and the largest new product
National Electrical
awards program to date. NECA
Contractors Association
Showstopper Awards exhibitors were
www.necaconvention.org
given a front and center location on
the show fl oor to showcase new or
groundbreaking products/services.
Solar Power International Orlando 278,000 (15.7)% 900 (25.0)% 15,000 (28.6)% There were 200+ fi rst-time
Solar Engergy Dallas 329,800 1,200 21,000 exhibitors. Exhibitors and attendees
Trade Shows, LLC
came from more than 100 countries.
solarpowerinternational.com
SuperZoo Las Vegas 160,000 17.0% 874 10.2% 13,725 est. 12.5% The show was streamlined and
World Pet Association Las Vegas 136,800 793 12,197 divided into eight SuperZoo neighwww.worldpetassociation.org
borhoods to help attendees fi nd what
they were looking for quickly. Show
highlights included professional
grooming seminars and the International
Groomer SuperShow Contest.
Surf Expo - September Orlando 215,000 4.7% 855 3.1% 24,236 CU Attendance in 2012 was not
GLM Orlando 205,300 829 11,701 comparable to 2011 because a
www.surfexpo.com
different method was used to
calculate total attendance this year.
The show featured many special
events, including fashion shows,
awards ceremonies, wakeboard
demos, and skateboard contests.
CU = Comparison Unavailable
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total 4,569,556 13,044 345,085
(Sum of all fi gures submitted by show management) 4,221,167 12,301 301,983
Adjusted Total 2,062,763 7,909 153,268
(Excludes outliers and shows in which an 2,109,941 7,974 157,114
apples-to-apples comparison is not possible)
Averages 128,923 494 9,579
(Based on Adjusted Totals) 131,871 498 9,820
Percentage of Growth (2.2)% (0.8)% (2.4)%
(Based on Adjusted Totals)
COMING UP
NEXT MONTH:
A review of shows
held in October
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
www.TradeShowExecutive.com | November 2012 31